Feedback Friday by Really Good Emails: Recent Episodes
Really Good Emails
BetterBrand's emails are designed to be both informative and visually appealing. They use live text, clear CTAs, and engaging imagery to capture attention and drive sales.📧 View live BetterBrand emails https://reallygoodemails.com/better-brand► Transcript: https://reallygoodemails.com/school/feedback-friday-betterbrand🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.FOLLOW US for more email inspiration------------------------------------------------- Twitter: https://twitter.com/reallygoodemailFacebook: http://www.facebook.com/reallygoodemailsInstagram: https://www.instagram.com/reallygoodemailsTikTok: https://www.tiktok.com/@reallygoodemailsLinkedIn: https://www.linkedin.com/company/reallygoodemails/Pinterest: https://www.pinterest.com/reallygoodemail/Newsletter: https://reallygoodemails.com/newsletter/ Blog: https://reallygoodemails.com/school#emaildesign #emailmarketing #newsletterCHAPTERS-------------------------------------------------0:00 Introduction03:10 Email 1 07:37 Email 213:56 Email 3 - Social Media Push17:58 Email 4 - Exit Intent Offer22:49 Outro♫ ☻ ♫ https://mndbd.bandcamp.com/track/d-j-vu
Matt Helbig chats with Tim Yeadon about Apple emails.
Tim Yeadon, Principal & Creative Director
https://clydegolden.com/
📧 View live Apple emails https://reallygoodemails.com/apple
► Transcript: https://reallygoodemails.com/school/feedback-friday-apple
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
FOLLOW US for more email inspiration
Twitter: https://twitter.com/reallygoodemail
Facebook: http://www.facebook.com/reallygoodemails
Instagram: https://www.instagram.com/reallygoodemails
TikTok: https://www.tiktok.com/@reallygoodemails
LinkedIn: https://www.linkedin.com/company/reallygoodemails/
Pinterest: https://www.pinterest.com/reallygoodemail/
Newsletter: https://reallygoodemails.com/newsletter/
Blog: https://reallygoodemails.com/school
Job Board: https://jobs.reallygoodemails.com/
emaildesign #emailmarketing #newsletter
CHAPTERS
0:00 Introduction
2:25 Email 1 Mother's Day
7:56 Email 2 Product Launch
10:04 Email 3 Event/Webinar
11:49 Outro
♫ ☻ ♫ https://youtu.be/3p5eP5xa2SQ
Matt Helbig chats with Najmah Salam about year-end emails from YouTube, ukuleles, data, and how that one meeting could have been an email.
Najmah Salam
https://www.najmahsalam.com/
💌 #emailgeeks stickers, shirts, and swag
https://www.etsy.com/shop/najmetender?coupon=REALLYGOOD
Use code REALLYGOOD for 10% off your order.
UNSPAM Email for Commerce. Join us April 28-29, 2022 in Chicago. https://unspam.reallygoodemails.com/chicago/2022
Get our newsletter https://reallygoodemails.com/newsletter/
Find your dream job within the email community with our curated job board https://jobs.reallygoodemails.com/
📧 View live YouTube emails https://reallygoodemails.com/youtube
00:00 Intro
0:56 Really Good Emails, you’ve had an awesome year. See your 2019 Year in Review!
06:49 Really Good Emails, your 2020 Year in Review is here!
10:40 Really Good Emails, your 2021 year in review is here!
16:50 How to get started with a year-end email
18:16 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
https://twitter.com/reallygoodemail
https://www.instagram.com/reallygoodemails
https://www.facebook.com/reallygoodemails
https://www.linkedin.com/company/reallygoodemails/
https://www.tiktok.com/@reallygoodemails
https://www.pinterest.com/reallygoodemail/
emaildesign #emailmarketing #newsletter
2020 has thrown the biggest of wrenches into just about everything—including email marketing strategies and tactics. For retailers, who rely on email to get people in the door (both physically and digitally), it’s left them reeling. Pandemics, political and social unrest, and low-level anxiety are pretty much everywhere… there’s not much that inspires people to part with their money.
But—even as the definition of successful retail email marketing has changed—some retailers have found success speaking to all of those challenges. And they’ve won customers over in the process.
That’s why we teamed up with our friends at Litmus and National Geographic to review some of our favorite retail emails from the past year.
We look at:
• The elements of a really good retail email
• How successful brands are designing and writing for 2020
• Opportunities for brands to improve the anxious overwhelmed lives of modern consumers
• How anyone in email—not just retailers—can use the same techniques to create better, more engaging email campaigns
Want to see how your emails match up to the competition? Curious how you can start sending better emails with the tools you already have? Eager to grow your business while sticking to your values and respecting your subscribers in the process? This webinar is for you.
Watch on YouTube https://youtu.be/zdzPiE63I10
Happy Friday, Email Geeks! We're bringing you a new episode of Feedback Friday to celebrate the spooky season, looking at some sweet emails from a SaaS company we're digging into called Output.
The music software company has helped people bring sexy back, stand under an umbrella-ella-ella-eh, and create film scores to warn us when winter is coming. Check out this episode, covering when gradients work in emails and if you should add a play button to that video preview of your dog dancing.
👨💻 View more SaaS emails https://reallygoodemails.com/categories/saas
🎃 View more Halloween emails https://reallygoodemails.com/categories/halloween
📧 View live Output emails https://reallygoodemails.com/output
📝 Transcript https://reallygoodemails.com/school/feedback-friday-output
00:00 Intro
00:35 Emails
6:21 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #newsletter
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
The Top 100+ Pop-Up Design Examples 2021 https://www.popupexamples.com/
Over 100 of the best-performing pop-up design examples of 2020-2021. From lead and email capture to exit offers, Black Friday to Mother's Day, search and sort through inspiring designs that fit all screen sizes including mobile.
Justuno https://reallygoodemails.com/justuno
Do Email Subscription Pop-Ups work? https://reallygoodemails.com/school/do-email-pop-ups-work
⏱️⏱️POD CHAPTERS⏱️⏱️
0:00 - Intro
4:26 - Flamingo Estate
6:18 - Tula Plants & Design
8:37 - Brooklinen https://reallygoodemails.com/brooklinen
9:46 - Moment https://reallygoodemails.com/moment
11:10 - Recess https://reallygoodemails.com/recess
11:53 - BABOON to The Moon https://reallygoodemails.com/baboon
12:19 - Duck Camp
13:49 - Allswell Home
14:29 - Bridge & Burn https://reallygoodemails.com/bridge-burn
15:59 - Plus
17:11 - Outro
👨💻 Olivia Stapp
https://www.linkedin.com/in/olivia-stapp-36a89673/
🔔 Subscribe for more tips just like this:
THINGS YOU NEED TO KNOW
===============================
🎬 - MOST RECENT VIDEOS: https://www.youtube.com/reallygoodemails
🚀 - SIGN UP FOR REALLY GOOD EMAILS FREE: https://reallygoodemails.com/
⌨️ - TRANSCRIPT: https://reallygoodemails.com/school/feedback-friday-justuno
SOCIAL
===============================
📝 - BLOG: https://reallygoodemails.com/school
💌 - NEWSLETTER: https://reallygoodemails.com/newsletter/
🎧 - PODCAST: https://anchor.fm/reallygoodemails
👥 - FACEBOOK: https://www.facebook.com/reallygoodemails
🐦 - TWITTER: https://twitter.com/reallygoodemail
📸 - IG: https://www.instagram.com/reallygoodemails
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
emaildesign #emailmarketing #justuno
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
👨💻 Andy McCutcheon
https://www.linkedin.com/in/andysmccutcheon/
📧 More Travel and Leisure email inspiration: https://reallygoodemails.com/categories/travel-and-leisure
📝 Transcript https://reallygoodemails.com/school/feedback-friday-vacasa
00:00 Intro
01:09 Email 1
03:55 Email 2
06:39 Email 3
09:10 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #summer
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
👨💻 Avi Goldman
https://twitter.com/theavigoldman
https://twitter.com/useparcel
https://useparcel.com/
https://emailresourc.es/
📧 More Summer email inspiration: https://reallygoodemails.com/categories/summer
📧 More App email inspiration: https://reallygoodemails.com/categories/app
📝 Transcript https://reallygoodemails.com/school/feedback-friday-poolside-fm
00:00 Intro
01:09 Email 1
05:06 Email 2
09:03 Email 3
10:46 Email Resources
12:13 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #summer
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📺 View more entertainment emails https://reallygoodemails.com/categories/entertainment
📧 View live emails https://reallygoodemails.com/disney+
📝 Transcript ...coming soon
00:00 Intro
00:47 Emails
8:47 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #newsletter
Do you remember your first letter? Maybe you found a pen pal across the world. Or you just got a letter from some guy in a green striped shirt with a bowl cut and wondered who it was from. We chatted about e-commerce emails from Postable with Emily Ryan, a Mailchimp Pro Partner, owner of the agency Westfield Creative, and taco lover.
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
Feat:
@EmilyRyanTweets https://twitter.com/emilyryantweets
Emily's agency, Westfield Creative http://westfield-creative.com/
Mailchimp & Co https://mailchimp.com/andco/
📧 More email inspiration: https://reallygoodemails.com/
📧 More Retention / Re-Engagement email inspiration: https://reallygoodemails.com/categories/retention-reactivation
📧 More Confirmation email inspiration: https://reallygoodemails.com/categories/confirmation
📧 More E-Commerce email inspiration: https://reallygoodemails.com/categories/ecommerce
00:00 Intro
01:20 Email 1: Dog Days of Summer Sale!
https://reallygoodemails.com/emails/dog-days-of-summer-sale
04:55 Email 2: Cyber Monday Super Sale!
https://reallygoodemails.com/emails/cyber-monday-super-sale
08:50 Email 3: Are your addresses up to date?
https://reallygoodemails.com/emails/are-your-addresses-up-to-date
12:13 Email 4: Postable Order
https://reallygoodemails.com/emails/postable-order
14:00 Email 5: Your card was mailed!
https://reallygoodemails.com/emails/your-card-was-mailed
15:14 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #postable
Watch on YouTube https://youtu.be/9hCa3VN3HI8
Over the past year, we've been ordering a LOT of food for delivery with DoorDash, UberEats, and Postmates. But let's be honest: Domino's is the OG of food delivery. They don't even need a delivery app. You can tweet your picks, place an order in Slack, or, you know, pick up the phone and call them.
While it might not be the #1 pizza delivery service, Postmates is turning up the heat with gamification in its promotional emails. From Pac-Man spinoff GIFs to mysterious blurry images, we're covering some really good Postmates emails on this episode of Feedback Friday. Order something good for yourself while you're watching. (If you can't finish the food, we can help with that.)
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
🌮 View more food emails https://reallygoodemails.com/categories/food
📧 View live @Postmates emails https://reallygoodemails.com/postmates
📝 Transcript ...coming soon
00:00 Intro
01:08 Postmates
11:53 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
This week we review food emails from Postmates. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on promotional and newsletter emails. Subscribe for the latest email design tips and email trends each week.
emaildesign #emailmarketing #newsletter
Using humor in email marketing: webinar recording + Q&A https://www.litmus.com/blog/using-humor-in-email-marketing-webinar-recording-qa/
00:00 Intro
06:17 What makes an email funny?
15:57 Some of our fav examples
23:08 Proof humor works
25:59 How to add humor to your own emails
38:11 Any questions?
46:11 Outro
Have any additional questions? Please leave them in the comments.
Jason Rodriguez
https://twitter.com/RodriguezCommaJ
https://reallygoodemails.com/rodriguezcommaj/
Lianna Patch
https://twitter.com/punchlinecopy
https://reallygoodemails.com/punchlinecopy
Mike Nelson
https://twitter.com/mevlow
https://reallygoodemails.com/mike
@Litmus
https://twitter.com/litmusapp #LitmusLive
https://reallygoodemails.com/litmus
Blog https://reallygoodemails.com/blog/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/kaytranada/0001a
emaildesign #emailmarketing #humor
Watch on YouTube https://youtu.be/2hnvvxxy5vo
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
Transcript https://reallygoodemails.com/school/feedback-friday-venmo
📧 More email inspiration: https://reallygoodemails.com/
📧 More Financial email inspiration: https://reallygoodemails.com/categories/financial
📧 More Winback email inspiration: https://reallygoodemails.com/categories/winback
📧 More Banking / Credit Card email inspiration: https://reallygoodemails.com/categories/banking-credit-card
00:00 Intro
00:48 Email 1: Big news for small business: Venmo business profiles are here https://reallygoodemails.com/emails/big-news-for-small-business-venmo-business-profiles-are-here
04:24 Email 2: Smiles Davis, claim your $5 before March 15th, 2021. https://reallygoodemails.com/emails/smiles-davis-claim-your-5-before-march-15th-2021
06:36 Email 3: Special invitation: Smiles Davis, get started with the Venmo Credit Card https://reallygoodemails.com/emails/special-invitation-smiles-davis-get-started-with-the-venmo-credit-card
11:16 Smiles Davis, getting back into Venmo? Here’s a refresher. https://reallygoodemails.com/emails/smiles-davis-getting-back-into-venmo-heres-a-refresher
10:13 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #venmo
What subscriber data should you include when sending personalized fitness emails? Remind your subscribers of their goals, like running 5 miles or drinking 8 glasses of water a day. Show their progress and how they measure up with the community by pulling data like calories burned, hours of sleep, and exercise activity. Personalized emails can inspire your audience to continue working toward their goals.
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
🏃♀️🏃♂️ View more fitness emails https://reallygoodemails.com/categories/exercise-and-fitness
📧 View live Fitbit emails https://reallygoodemails.com/fitbit
📝 Transcript https://reallygoodemails.com/school/feedback-friday-fitbit
Mike Nelson from Really Good Emails
https://reallygoodemails.com/mike
https://twitter.com/mevlow
00:00 Intro
00:44 Email 1: Check out what the community accomplished this year https://reallygoodemails.com/emails/check-out-what-the-community-accomplished-this-year
06:30 Email 2: The year in review https://reallygoodemails.com/emails/the-year-in-review
08:55 Email 3: 🎶Happy birthday to youuu https://reallygoodemails.com/emails/happy-birthday-to-youuu
11:28 Email 4: Your weekly progress report from Fitbit! https://reallygoodemails.com/emails/your-weekly-progress-report-from-fitbit
13:15 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
EmailDesign #EmailMarketing #Newsletter
This week we review personalized fitness emails with Mike from the RGE team. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on personalized year-end emails. Subscribe for the latest email design tips and email trends each week.
emaildesign #emailmarketing #newsletter
This week we welcome Chase Dimond to the show to discuss email marketing trends and advice. We discuss the latest email trends and email retention strategies that small online business owners can implement into their campaigns and landing pages. We share our favorite email marketing tips to help you get better results from your email campaigns and online marketing in 2021.
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
📧 View live OUAI emails https://reallygoodemails.com/ouai
📧 View live maxbone emails https://reallygoodemails.com/maxbone
📝 Transcript https://reallygoodemails.com/school/feedback-friday-ouai-maxbone
Chase Dimond
https://twitter.com/ecomchasedimond
https://www.youtube.com/chasedimond
The Best Email Marketing Newsletter. HANDS DOWN!
https://chasedimond.com/chase-email-newsletter
How to create an “Add to Calendar” link for your emails
https://www.litmus.com/blog/how-to-create-an-add-to-calendar-link-for-your-emails/
Calendar Snack - 31Events
https://calendarsnack.com/
AddEvent.com - Add to Calendar and event tools for websites, newsletters, and campaigns.
https://www.addevent.com/
AddToCalendar - free button for event page and email.
https://addtocalendar.com/
📧 More Welcome email inspiration: https://reallygoodemails.com/categories/welcome
📧 More E-Commerce email inspiration: https://reallygoodemails.com/categories/ecommerce
📧 More Abandoned Cart email inspiration: https://reallygoodemails.com/categories/abandoned-cart
00:00 Intro
01:09 OUAI
18:22 maxbone
26:04 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #ecommerce
What opportunities are there when sending survey emails? Test including the first question of your survey as a series of buttons in your email to increase survey participation and completion. The low friction action of making the selection in the email sets folks up to be more willing to make their first choice and, having already made their first choice, complete the rest of the survey.
Watch on YouTube https://youtu.be/szzDTSQ8KHk
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📧 View live Would You Rather emails https://reallygoodemails.com/wyr
📧 View live AWeber emails https://reallygoodemails.com/aweber
📝 Transcript https://reallygoodemails.com/school/feedback-friday-would-you-rather
Chris Vasquez from AWeber
https://twitter.com/ClickPop
https://twitter.com/ItsRatherFun
https://www.twitch.tv/itsratherfun/
https://clickpopmedia.com/
@AWeber
https://www.youtube.com/aweber
https://twitter.com/AWeber
00:00 Intro
01:54 Would You Rather https://reallygoodemails.com/wyr
08:40 Tailor Brands https://reallygoodemails.com/tailor-brands
12:22 Dropbox https://reallygoodemails.com/dropbox
15:41 Harry's https://reallygoodemails.com/harry-s
18:24 Road Scholar https://reallygoodemails.com/road-scholar
22:57 Skillshare https://reallygoodemails.com/skillshare
25:16 Code Camp https://reallygoodemails.com/code-camp
29:27 Outro
https://reallygoodemails.com/clickpop/collections/qA0LcodSFUPuIwFECWBx
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #newsletter
This week we review the latest email marketing and email automation email trends with Chris Vasquez from AWeber. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on survey and quiz emails. Subscribe for the latest email design tips and email trends each week.a
What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship. https://www.actionrocket.co/work/perfectplanet
Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery
📧 View live BBC emails https://reallygoodemails.com/bbc
📝 Transcript https://reallygoodemails.com/school/feedback-friday-bbc
Jay Oram
https://reallygoodemails.com/EmailJay
https://twitter.com/emailjay_
Action Rocket
https://www.actionrocket.co/
Email Design Review
https://www.actionrocket.co/email-design-review
Email Weekly
https://www.actionrocket.co/emailweekly
FreshInbox
https://freshinbox.com/
Good Email Code
https://www.goodemailcode.com/
Email on Acid
https://www.emailonacid.com/blog/
Campaign Monitor
https://www.campaignmonitor.com/blog/
Email Geeks Slack
https://email.geeks.chat/
00:00 Intro
01:04 Tell us about this email.
03:05 Do you have to sell interactive elements to your client?
04:08 How hard is it to code interactive emails?
06:09 How long does something like this take to build and test?
10:52 How do you prove the ROI on interactive emails?
13:17 What improvements would you make to this email?
15:24 How do you build good fallbacks?
16:05 Interactive email resources for beginners
18:43 Do you think interactive email is the way to go in 2021?
20:52 Outro
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #coding
This week we review the latest email marketing and email automation email trends with Jay from Action Rocket. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on interactive emails. Subscribe for the latest email design tips and email trends each week.
How do you entice your audience to learn more about a product - or better, buy the product - with a high-quality email design? This week, we're checking out some product emails from June.
Watch on YouTube https://youtu.be/eKbPFt1Pw_g
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📧 View live June Oven emails https://reallygoodemails.com/june-oven
📝 Transcript https://reallygoodemails.com/school/feedback-friday-june-oven
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Email can be an extension of a product. High-quality email design can give the customer an experience, setting the expectation for a high-quality product.
-
Imagery showcases how the product is made and the quality it's made with. Include product photography and visual content to show the product and entice your audience to buy the product.
-
Use A/B testing with your email imagery to see what works for your audience, like including photos with people in the email vs. photos of the product by itself.
BONUS Use a GIF to preview a video of the product in action. Keep the GIF light on size (aim for 600KB) to keep the email light.
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #newsletter
Watch on YouTube https://youtu.be/EKXbGHs-VzY
How can you communicate your message clearly while keeping your emails short and sweet? This week, we're diving into some onboarding and summary emails from Honey.
Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required.
https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
📝 Transcript https://reallygoodemails.com/school/feedback-friday-honey
📧 More email inspiration: https://reallygoodemails.com/
-
Show how to use a website or product with simple images and text in an onboarding email. Follow a simple hierarchy, such as using one heading, then a slightly smaller heading style to talk about the product contents, and then readable, less contrasting paragraph text with more info.
-
Be careful in using too much contrasting text and colored boxes all in one email. If there’s too much going on at once, this can be difficult to read and even distracting for your audience.
-
Driving your audience toward one simple CTA can help keep a giveaway email focused. Try using one headline, one image, and one CTA.
https://reallygoodemails.com/whale
https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
emaildesign #emailmarketing #newsletter
How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY.
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📧 View live JUDY emails https://reallygoodemails.com/judy-co
📝 Transcript https://reallygoodemails.com/school/feedback-friday-judy
Watch on YouTube https://youtu.be/-ZiNiu_naEQ
📋 TL;DW key takeaways from this episode:
-
Help your audience focus on a specific goal per email. With e-commerce, keep the design-focused and simple with the combination of design colors and product photography.
-
Invite your customers to make a buying decision on a landing page rather than trying to immediately convert them in an email. Bring in personalized, dynamic content to speak directly to your audience.
-
If you’re sending an all-image email, think about accessibility. Make sure text is easy to read on mobile, include alt-text, and be consistent.
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/outby16/january-clips-2021-ft-sweeep-vile-mike-frost-m2k-elias
Watch on YouTube https://youtu.be/9wf6jcJ1MBw
Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required.
https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
📧 More email inspiration: https://reallygoodemails.com/
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/jeeos/big-city-calls
Watch on YouTube https://youtu.be/64XHhETWI0I
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📧 View live Starbucks emails https://reallygoodemails.com/starbucks
📝 Transcript https://reallygoodemails.com/school/feedback-friday-starbucks
About your Feedback Friday hosts:
👩💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/necroez/no-time-for-you
Watch on YouTube https://youtu.be/kW1J77LgncE
On this very special episode, we're looking at - count 'em - 17 different emails. From the Golden State Warriors to the New York Red Bulls, the American Heart Association, Dave Ramsey looking for some pizzazz, and even that fan-freaking-tastic BBC email from Action Rocket.
Grab a cup of coffee or tea, bring the whole package of Oreos, and hang with us while we dive into these fan-submitted emails. We're sharing what's working, what to improve, and - you guessed it - how to make these good emails really good.
Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required.
https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
📝 Transcript https://reallygoodemails.com/school/feedback-friday-episode-100
📋 TL;DW key takeaways from this episode:
1) An RGE classic: Think of design golf when you're creating your emails. Aim for the lowest design score with the fewest amount of design differences. Simplify your design and reduce everything to the lowest common denominator. Use clear, bold headings, clear CTAs, simple imagery, and put the focus on the email copywriting.
2) Small text, bold body copy, and heavy padding can be hard to read. Make important text easy to see.
3) Moving between left and center-aligned elements can be distracting. Pick one and stick with it.
4) If you're writing long-form email content, use live text. That gives you more flexibility with the look and feel of the email, and the size of your font on mobile. An image-only email is a lot to download, whereas live text scales to be readable on a phone. You can even throw in a table of contents and guide your audience through the email. Make sure you're writing content that people want to read.
BONUS People will read your emails like a billboard - they've got seconds to read the email and figure out the job it's doing for them. Don't tell...show! "Don't tell me you're funny. Tell me a joke."
📧 More email inspiration: https://reallygoodemails.com/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://jplusone.bandcamp.com/album/last-summer-ep
How can you partner with influencers to bring messaging outside of social and into an email? This week, we dive into some influencer-inspired emails, the bread and butter of Jimmy John's, with Aana Leech from Popular Pays.
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
📋 TL;DW key takeaways from this episode:
-
Collaborate with online communities, like influencers and content creators, to bring messages outside of social and into an email, websites, and even TV.
-
Wondering what flavor or product you should lead into your email with? Ask your audience. Getting feedback from your audience gives you honest input from the people using your products.
-
Email is a personal, one-to-one connection. Partnering with influencers to make that connection can help you curate your email content with fewer ads than social media.
Popular Pays
https://popularpays.com/
https://www.instagram.com/popularpays/
https://twitter.com/popularpays
Aana Leech
https://www.instagram.com/aanaalisha/
https://twitter.com/aanaalisha
https://aana.substack.com/
About your Feedback Friday hosts:
👩💻 Aana Leech is the VP of Marketing and Customers at Popular Pays, the only all-in-one influencer marketing, and creator management software for brands and agencies. https://twitter.com/aanaalisha
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
Popular Pays is the only all-in-one influencer marketing and creator management software for brands and agencies to produce content for social and beyond. 🔌
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/yungevilmind/late-night-drive-pt2
How do you get your email team on the same page to create a consistent message and design that serves your audience? This week, we dive into some GIF emails that push email to the limit with Rob Hope from One Page Love and Email Love.
Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required.
https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100
❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/
❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/
📧 View live Formula 1 emails https://reallygoodemails.com/formula-1
📧 Formula 1 emails from this episode:
https://emaillove.com/inspiration/spa-rain-fun/
https://emaillove.com/inspiration/issue-28-big-3-big-4-big-5/
📝 Transcript https://reallygoodemails.com/school/feedback-friday-formula-1
📋 TL;DW key takeaways from this episode:
-
Watch your email size and think about who’s your audience. Your email team should decide together: What's the limit with the email? What's the bar? Can you achieve the intensity you’re aiming for with a smaller email? Make sure the email (and email size) serves the audience.
-
Check your analytics before creating something new, and check-in with your audience. Ask all of your subscribers OR ask a select group of subscribers how they feel about a new design you’re testing out. The more you get to know your audience, the closer of a relationship you’ll have with them and you’ll earn their loyalty toward your brand.
-
Talk with your email team to decide, what's the objective of the email? How can you incorporate that objective into the email copywriting and design? Own it. Maintain your brand uniqueness. Refine your typography and design styles to dial that in. Fewer changes = less friction. Be consistent.
BONUS Use as much live text as possible in your emails and in CTA buttons for the best accessibility and design experience.
🏄♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources.
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/olivergrind/never-catch-me
How do you educate clients on the world of email while building a template that they can easily update? This week we go behind the scenes with Anne Tomlin from Emails Y’All to learn how she builds design systems and customizes client emails.
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Fundrise offers a low-cost, technology-driven real estate investment platform as a simple alternative to investing in stocks and bonds. 🏢
📧 View live Fundrise emails https://reallygoodemails.com/fundrise
📝 Transcript https://reallygoodemails.com/school/feedback-friday-fundrise
📋 TL;DW key takeaways from this episode:
-
Start with a base template to build the foundation of an email design system for the client. You (or the client) can use the design system to easily add or remove modules and change the template to fit their branding. This saves everyone time since you’ve already coded the template.
-
When clients send you email assets, check out the file contents ASAP to decide if this will be a simple project with a quick turnaround, or if it will be a more involved and time-consuming project. Set realistic expectations.
-
Send test emails to get feedback from the client on the design, accessibility, interactivity, etc. If the client pushes back on something that you don’t agree with (like using a responsive template), coach the client as much as you can with the facts. Educate them, but if they still don’t agree, then don't force anything on them.
BONUS Figma can be a good alternative to Photoshop or Sketch since it uses slick design, prototype, and code view panels. There’s a learning curve with Figma, but you don’t have to interact with the tool as much once you’ve got it down.
📧 More real estate email inspiration: https://reallygoodemails.com/categories/real-estate
About your Feedback Friday hosts:
👩💻 Anne Tomlin is a responsive email developer and the founder of Emails Y'All who’s dedicated to helping advance email coding practices and standards. https://emailsyall.com/
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
♫ ☻ ♫ https://soundcloud.com/outby16/novclips2020
Watch on YouTube https://youtu.be/UXuCvkGxFP8
How can you make image-only emails work while connecting with your audience? This week we look at how Wildist's emails use a design system to grab the reader's attention and show the reader where to go.
Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100
❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/
❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/
📧 View live Wildist emails https://reallygoodemails.com/wildist
📝 Transcript https://reallygoodemails.com/school/feedback-friday-wildist
📋 TL;DW key takeaways from this episode:
-
Use a consistent color scheme and text hierarchy as actions to grab the reader's attention. Explain the who, what, when, where, why, and how, and show your audience what they should do next.
-
When you create a design system, you’re using your emails in a consistent way where you can still have variation but you don't have to go back to the drawing board for every single email. Build the email, let it sit for a day, and come back to it. You might think of a different way of handling the information, and then you can change up the content.
-
In image-only emails, make sure alt-text connects with the images so assistive devices can read it. Make sure the text on mobile is large enough to be readable. The more that we push the tech of email, the better our industry will get.
📧 More photography email inspiration: https://reallygoodemails.com/categories/photography
📧 More education/school email inspiration: https://reallygoodemails.com/categories/education-school
About your Feedback Friday hosts:
🏄♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources. https://twitter.com/robhope
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale
Wildist offers immersive online workshops with world-class, field-tested photographers. 📸
Watch on YouTube https://youtu.be/hB2vRxNTdGw
How do you serve your audience with software product announcements? This week, we look at how Adobe's emails spotlight bold fonts, animations, and creative illustrations to show their software products in action.
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Adobe provides digital experiences by connecting creators with multimedia and creative software products. 🎨
📧 View live Adobe emails https://reallygoodemails.com/adobe
📝 Transcript https://reallygoodemails.com/school/feedback-friday-adobe
📋 TL;DW key takeaways from this episode:
-
When you're laying out the email, make sure the contrast is high enough that you can read the content on desktop and mobile. Be careful with thin-weighted fonts. Make the font size large enough for the reader to easily scan the text on any device.
-
Don’t include your full legal policies in the email footer. Instead, link to landing pages with the legal content. Talk to your legal team about this. Legal content in the footer can feel like the content is about the company instead of the reader. Remove any obstacles that aren’t serving the audience.
-
GIFs can show off what's possible. Add GIFs with just a few frames and smaller file sizes (ideally 500kb) to keep the email light and easy on the loading time.
BONUS: If you don't have enough of a design pattern to indicate a link without color, work with your formatting for accessibility purposes. Underline the text, consider semi-bold text, and/or add a symbol to indicate a link (ex: single right-pointing angle quotation mark).
📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
👩💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/spellspellspell/22-i-wanna
Watch on YouTube https://youtu.be/QKfvWBwe5Ao
What makes your emails stand out from other e-commerce shops? This week we look at how Public Rec's emails use real photos of people using their products, no-nonsense language, and engaging visual layouts to connect with their customers.
Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge
Public Rec makes high-quality, technical leisure apparel that helps people focus on what they’re doing, not what they’re wearing. 👖
📧 View live Public Rec emails https://reallygoodemails.com/public-rec
📝 Transcript https://reallygoodemails.com/school/feedback-friday-public-rec
📋 TL;DR key takeaways from this episode:
-
Show real people using the products so your audience can connect with your message and what you’re selling.
-
Use live text instead of all-images to make text easy to read and accessible across devices
-
Make sure the hero image adds value. What’s the problem you're solving? Make the design feel unique, less blocky, so the images pop out and bring life to the email's visual aspects.
BONUS: If you’re thinking about adding a CTA to the hero image, test it to see what works best for your brand and your product. If you add a CTA too early, people might miss the rest of the email.
📧 More e-commerce email inspiration: https://reallygoodemails.com/categories/ecommerce
📧 More fashion email inspiration: https://reallygoodemails.com/categories/fashion
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/djska
Watch on YouTube https://youtu.be/fzSl-QXVuUg
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
GoPro is a technology company that manufactures versatile action cameras and develops video-editing software. 🎥
📧 View live GoPro emails https://reallygoodemails.com/gopro
📝 Transcript https://reallygoodemails.com/school/feedback-friday-gopro
📋 TL;DW key takeaways from this episode:
-
Lead into the email with a crisp photo to showcase product characteristics.
-
Keep the CTAs focused, and run a split test to try serving up different promotions. Target one deal in Email A. Run two deals in Email B. Keep an eye on which email performs best and see what you learn.
-
Balance the CTAs and product photography. If you’re showcasing a variety of products, spotlight the main CTA at the top of the email, and make the rest of the CTAs secondary.
BONUS: Underline text CTAs. Make it clear that they’re links, or change up the verbiage so each CTA is different. See if that helps drive sales.
📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
👩💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/mndbd/sippin-wok
Watch on YouTube https://youtu.be/Fm6lHsTeEtI
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Truebill is a free platform that helps you find, track, and cancel all of your paid subscriptions and recurring payments.
📧 View live Truebill emails https://reallygoodemails.com/truebill
📝 Transcript https://reallygoodemails.com/school/feedback-friday-truebill
📋 TL;DW key takeaways from this episode:
-
Deliver a welcome email that reinforces what you’re going to do and the problem that you’re going to solve.
-
Typographic hierarchy can keep an email polished and scannable.
-
In an upgrade email, it’s helpful to send a dedicated email to welcome your customers and explain what premium features you’re offering.
-
Adding icons with text to explain the features can also help keep your message on-brand and easy to read.
📧 More onboarding email inspiration: https://reallygoodemails.com/categories/onboarding
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://inteus-holymob.bandcamp.com/track/about-time
Watch on YouTube https://youtu.be/1s_N_BVrLwU
Postscript is an SMS marketing platform for Shopify stores, making it easy to send campaigns, create automations, and personalize SMS messages with dynamic content.
📲 Learn more about Postscript https://www.postscript.io/
📝 Transcript https://reallygoodemails.com/school/feedback-friday-postscript
--
Fantastic Texts is an online resource dedicated to SMS marketing examples.
⌨️ Learn more about Fantastic Texts https://fantastictexts.com/
--
📋 TL;DW key takeaways from this episode:
-
Take an SMS-first approach and engage with your audience. Use SMS messages as a two-way communication channel for higher ROI and lower unsubscribes.
-
A cell phone is a personal space. Don’t over-market. Offer surprise and delight in the text message inbox to encourage customer engagement and sentiment. Segment your audience to personalize your messaging.
-
Leave corporate marketing speak at the door. Think of SMS messages like texting your friend. Use a personal voice to create a connection and serve the person you’re sending a message to.
BONUS: Opt-ins are a reflection of the brands and how they merchandise. Provide an incentive for opting in, such as getting on the VIP list, gaining access to first-looks for new products, receiving premium support, and product discounts.
--
📧 Brand inspiration featured in this episode:
https://reallygoodemails.com/blume
https://reallygoodemails.com/olipop
https://reallygoodemails.com/outer-aisle
--
About your Feedback Friday hosts:
📲 Alex Beller - Cofounder/President at Postscript (YC W19), Founder of Fantastic Texts.
https://twitter.com/ringmybeller
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
--
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://soundcloud.com/spellspellspell/27-teedrux
Watch on Youtube https://youtu.be/CNiJHCDOqCQ
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Uber is a platform that offers delivery and transportation services, including ridesharing, freight transportation, food delivery, and package delivery. 🚗
📧 View live Uber emails https://reallygoodemails.com/uber
📝 Transcript https://reallygoodemails.com/school/feedback-friday-uber
--
📋 TL;DR key takeaways from this episode:
-
Incorporate engaging GIFs with live text at the top of your emails to grab your reader's attention while keeping the email accessible.
-
Break down information with a hierarchy of text. Keep it concise, digestible, and personalized by customizing the language for each template.
-
Make the branding consistent throughout the email, app, and landing pages for a seamless customer experience.
📧 More transportation email inspiration: https://reallygoodemails.com/categories/transportation-car
--
About your Feedback Friday hosts:
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
👩💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. https://reallygoodemails.com/kellylamano
--
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
Watch on YouTube https://youtu.be/OCIAfj3G91k
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
YNAB (You Need a Budget), a personal budgeting software helping people take control of their finances. 💰
📧 View live YNAB emails https://reallygoodemails.com/ynab
📝 Video transcript https://reallygoodemails.com/school/feedback-friday-ynab
--
📋 Key takeaways from this episode of Feedback Friday:
-
Using simple, clear text can help you focus on the content and make your emails easy to scan. You can also incorporate colored text to make readers pay attention to specific points in the email.
-
Custom illustrations can make your email feel personal and engaging.
-
Include one clear, direct CTA to steer your audience in the right direction to your product or an onboarding demonstration.
📧 More onboarding email inspiration: https://reallygoodemails.com/categories/onboarding
--
About your Feedback Friday hosts:
🐋 Matthew Smith - CEO at Really Good Emails. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
--
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
⌨️ Blog: https://reallygoodemails.com/school
💌 Newsletter: https://reallygoodemails.com/newsletter/
🐦Twitter: https://twitter.com/reallygoodemail
📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
♫ ☻ ♫ https://jetsonbumps.bandcamp.com/track/ride-on-out
Watch on YouTube https://youtu.be/elG1L1nzHOA
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Lily Worth
https://reallygoodemails.com/lilylitmus
https://twitter.com/Lil_Ms_Worth
View live Magic Spoon emails https://reallygoodemails.com/magic-spoon-cereal
Transcript https://reallygoodemails.com/school/feedback-friday-magic-spoon
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/mndbd/drip
Watch on YouTube https://youtu.be/QdyovP2Edfs
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Ritual emails https://reallygoodemails.com/ritual
Transcript https://reallygoodemails.com/school/feedback-friday-ritual
Building Brand Trust
There are easy things to build (like a pillow fort) and then there's brand trust. It takes time and a great amount of effort to make sure that you don't let your customers down.
A big part of that is being consistent, being informative, and being reliable. So in this week's Feedback Friday, we showcase a brand that's been building up that trust in an expedited way through their unique and thoughtful emails.
Ritual is a no-B.S. vitamin company that makes multivitamins with clean ingredients, backed by science.
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/prodjasonrich/aint
Watch on YouTube https://youtu.be/KZHfmRHHXNg
Creating clear, elegant, no-nonsense visuals with Readymag.
View live Readymag emails https://reallygoodemails.com/readymag
Transcript https://reallygoodemails.com/school/feedback-friday-readymag
Complex yet simple.
It seems like an oxymoron for something to be complex and simple at the same time. But when you want a bold idea to come off minimal and simple, there's a bit of complex design thought that has to go into that.
What do we mean? This week's Feedback Friday episode explains the most simple design ideas and their impact on mobile, design systems, and users.
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/revbeatz/laid-back
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Youth To The People emails https://reallygoodemails.com/youth-to-the-people
Video transcript https://reallygoodemails.com/school/feedback-friday-youth-to-the-people
See more beauty And personal care emails https://reallygoodemails.com/categories/beauty-and-personal-care
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/motatnz/beengreedy
Watch on YouTube https://youtu.be/J6LhVZgy52Y
How to use typography and consistent illustrations to design on-brand emails with FontShop.
View live FontShop emails https://reallygoodemails.com/fontshop
Video transcript https://reallygoodemails.com/school/feedback-friday-fontshop
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/macswolrd/fame
Watch on YouTube https://youtu.be/taXnGy2zK5o
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Filmsupply emails https://reallygoodemails.com/filmsupply
Video transcript https://reallygoodemails.com/school/feedback-friday-filmsupply
See more newsletter emails https://reallygoodemails.com/categories/newsletter
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/macswolrd/hell-driver
Watch on YouTube https://youtu.be/XrxwbkTBqbo
Video transcript https://reallygoodemails.com/blog/feedback-friday-seagate/
Watch this episode on YouTube https://youtu.be/BCM_begv--g
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Reelgood emails https://reallygoodemails.com/reelgood/
Video transcript https://reallygoodemails.com/blog/feedback-friday-reelgood/
See more product update emails https://reallygoodemails.com/categories/product-update-new-feature/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/djmylos/double-o-nine
View on YouTube https://youtu.be/-WIPw_pVevE
Changing things up. Getting the same message over and over is boring. A doodle here. A change of color there. Maybe a GIF and a dad joke can make things feel fresh.
In this week's Feedback Friday, we jump into why the changes are a breath of fresh air, especially for companies that you may not engage with on a daily or weekly basis.
View live Brooks Running emails https://reallygoodemails.com/brooks-running/
Video transcript https://reallygoodemails.com/blog/feedback-friday-brooks-running/
See more fitness emails https://reallygoodemails.com/categories/exercise-and-fitness/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/yungkyuubii/snow-leopard-666
Watch on YouTube https://youtu.be/9G0Qfz7F5Gs
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Aero emails https://reallygoodemails.com/aero/
Video transcription https://reallygoodemails.com/blog/feedback-friday-aero/
Let's take a trip.
For most of us, just getting outside seems like an adventure, let alone getting on a swanky private jet and flying to Ibiza. But that doesn't mean that some email geek isn't tasked in trying to make that happen.
There are probably tons of times when you may think you have an uphill battle with your email strategy - or other times you may feel like you are launching an aforementioned jet company during a global travel ban. What do you do then? Watch this week's Feedback Friday to find out.
See more travel emails https://reallygoodemails.com/categories/travel/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/vonstorm/shake
Watch on YouTube https://youtu.be/0m1AEyL9Aj0
Corey Haines
https://twitter.com/coreyhainesco
https://www.swipefiles.co/
https://baremetrics.com/
View live Baremetrics emails https://reallygoodemails.com/baremetrics/
Video transcription https://reallygoodemails.com/blog/feedback-friday-baremetrics/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/motatnz/war-clips
Watch on YouTube https://youtu.be/Npwb5jiO1Gs
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live InVision emails https://reallygoodemails.com/invision/
See more app emails https://reallygoodemails.com/categories/app/
See more newsletter emails https://reallygoodemails.com/categories/newsletter/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/vonstorm/cynical
Watch on YouTube https://youtu.be/LyGGsAc27BQ
View live Calm emails https://reallygoodemails.com/calm/
Sue Cho https://twitter.com/suecho
Video transcription https://reallygoodemails.com/blog/feedback-friday-calm/
00:00 Intro 01:15 Take comfort, we’re here for you https://reallygoodemails.com/emails/take-comfort-were-here-for-you/
15:17 Learn to be tender with your emotions. https://reallygoodemails.com/emails/learn-to-be-tender-with-your-emotions/
19:00 We are heartbroken. We are weary. We want change. https://reallygoodemails.com/emails/we-are-heartbroken-we-are-weary-we-want-change/
26:49 Outro
See more app emails https://reallygoodemails.com/categories/app/
See more GIF emails https://reallygoodemails.com/categories/gif/
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/siu-zion/siu-powder
Watch and subscribe on YouTube https://youtu.be/4cH5kz-lHJI
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Biddyco https://biddyco.com/
Biddyco's creative examples: https://biddyco.com/creative
Biddyco's channel https://www.youtube.com/channel/UCBPdl5Yu6BviPryT1jwd9lg
View live Supergoop! emails
https://reallygoodemails.com/supergoop/
Transcription https://reallygoodemails.com/blog/feedback-friday-supergoop/
See more beauty and personal care emails https://reallygoodemails.com/categories/beauty-and-personal-care/
See more e-commerce emails https://reallygoodemails.com/categories/ecommerce/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/menthalo666/gangster-love
Watch on YouTube https://youtu.be/LDSaSsO16LQ
Email = Relationship.
We like to say that email is a relationship designed. There's the first impression, the warming up stage, the frequent check-ins, and the self-questioning if you said the right or wrong thing.
In this week's Feedback Friday episode, we invite Litmus and FixMyChurn to talk about keeping a relationship strong and what's needed throughout the weeks, months, and years together.
Video transcription https://reallygoodemails.com/blog/webinar-keep-customers-and-build-brand-love-with-email/
Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A https://www.litmus.com/blog/keep-customers-and-build-brand-love-with-email-webinar-recording-qa/
00:00 Intro
05:26 Phase 1: Onboarding New Subscribers
16:20 Phase 2: Building a Long Term Relationship
27:58 Phase 3: Winning Back Lapsed Subscribers
38:55 Key Takeaways: What You Should Do Next
41:00 Q & A
50:51 Outro
Jason’s RGE Profile https://reallygoodemails.com/rodriguezcommaj/
Have any additional questions? Please leave them in the comments.
https://twitter.com/RodriguezCommaJ
https://twitter.com/litmusapp #LitmusLive
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/youngpirelli/soudiere-x-roland-jones-northside-playground
Watch on YouTube https://youtu.be/bhOdwdF600M
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live XXXI emails
https://reallygoodemails.com/xxxi/
Transcription https://reallygoodemails.com/blog/feedback-friday-xxxi/
RGE is about highlighting others, which means a safe, diverse, inclusive, and anti-racist platform. These are campaigns that share the same values. ✊🏽✊🏾✊🏿 https://reallygoodemails.com/categories/inclusion/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/3treflip/cant-sleep-full-stream-cassette-tapes-for-sale-in-desc
Watch on YouTube https://youtu.be/5wWEknjgsus
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
Limited RGE Scrappy Store merch https://dapper-ink.printavo.com/merch/rgemerch/
View live Tracksmith emails
https://reallygoodemails.com/tracksmith/
Transcription https://reallygoodemails.com/blog/feedback-friday-tracksmith/
See more exercise and fitness emails https://reallygoodemails.com/categories/exercise-and-fitness/
See more e-commerce emails https://reallygoodemails.com/categories/ecommerce/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/lucidmonday/octbr-dilip-soudiere-dj-yung-vamp-ride
Watch on YouTube https://youtu.be/avj52yw3-a0
Limited RGE Scrappy Store merch https://dapper-ink.printavo.com/merch/rgemerch/
View live WAVE Meditation emails https://reallygoodemails.com/wave-meditation/
Transcription https://reallygoodemails.com/blog/feedback-friday-wave-meditation/
See more featured product emails https://reallygoodemails.com/categories/featured-product/
See more app emails https://reallygoodemails.com/categories/app/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/windows96/hello-earth
Watch on YouTube https://youtu.be/efHhBhoOoHY
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live hims & hers emails
https://reallygoodemails.com/hims/
https://reallygoodemails.com/hers/
Transcription https://reallygoodemails.com/blog/feedback-friday-hims-hers/
See more product beauty and personal care emails https://reallygoodemails.com/categories/beauty-and-personal-care/
See more interactive emails https://reallygoodemails.com/categories/interactive/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/triplesixlord/output
Watch on YouTube https://youtu.be/bmwN1miC34I
View live Away emails https://reallygoodemails.com/away/
Transcription https://reallygoodemails.com/blog/feedback-friday-away/
See more product ecommerce emails https://reallygoodemails.com/categories/ecommerce/
See more travel and leisure emails https://reallygoodemails.com/categories/travel-and-leisure/
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/trapbonzai/trapbonzai-all-kind-of-crazy-colors
Watch on YouTube https://youtu.be/33rCiVs3nww
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
View live Avocode emails
https://reallygoodemails.com/avocode/
Transcription https://reallygoodemails.com/blog/feedback-friday-avocode/
Give props for the props
What is your email doing for a reader? Saving them time? Saving them money? Saving them from starting another boring day indoors?
When you put the value proposition right up front and center, there's no question why someone should keep reading / use your services / buy your stuff. So in this week's episode of Feedback Friday, we dig into a brand that does that super duper well - along with critiques to round it off.
See more product update/new feature emails https://reallygoodemails.com/categories/product-update-new-feature/
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/menthalo666/i-aint-trippin
Watch on YouTube https://youtu.be/cCOSAhMU4eI
No one is perfect
A ton of emails went under the microscope at UNSPAM last month - and one theme came through pretty strongly: Elbow bumps are way more fun than handshakes. Also: No one's emails are perfect but there are plenty of ideas out there to test.
So, in this week's episode, we take you to our live session of Feedback Friday at our event in Greenville, South Carolina to go over how some really good emails could be tweaked. Some ideas by us, others by those in the audience.
View live Sonos emails https://reallygoodemails.com/sonos/
Video transcription https://reallygoodemails.com/blog/feedback-friday-sonos/
Subscribe if you want to keep up to date on all email shenanigans happening around you.
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
Instagram https://www.instagram.com/reallygoodemails/
Watch on YouTube https://youtu.be/du8IuahALO8
View live MIRROR emails https://reallygoodemails.com/mirror/
Video Transcription https://reallygoodemails.com/blog/feedback-friday-mirror/
See more fitness emails https://reallygoodemails.com/categories/exercise-and-fitness/
See more technology/software emails https://reallygoodemails.com/categories/technology-software/
Blog https://reallygoodemails.com/blog/
Submit Email https://reallygoodemails.com/submit-email/
Newsletter https://reallygoodemails.com/newsletter/
Twitter https://twitter.com/reallygoodemail
♫ ☻ ♫ https://soundcloud.com/voyage_music/paradise-1
Watch on YouTube https://youtu.be/Xaegqq3PnuQ
View live Thumbtack emails https://reallygoodemails.com/thumbtack/
Video Transcription https://reallygoodemails.com/blog/feedback-friday-thumbtack/
A good time for a project
Last year Marie Kondo was everywhere with her cut-the-excess teachings with sayings like "tidying is the act of confronting oneself." That's because the process of discarding brings up emotions of the past as well as fears of the future. But the real question is do you need all that extra junk in your email or are you holding on to them like a unused sweater from high school?
In this week's Feedback Friday, we quickly cover simplicity in email design and a brand we feel is doing a great job - plus we go into things like "measure" in typography and alignment because organization is equally as important to simplicity.
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Watch on YouTube https://youtu.be/Rh9vnhNIKg0
Schedule a personalized demo to see how Iterable enables brands to create, execute and optimize campaigns across email, push, SMS, in-app and more with unparalleled data flexibility. https://iterable.com/form/demo/personalization-marketing/?utm_medium=p-display&utm_source=rge&utm_campaign=us_rge-email-personalization
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Sam Sexton
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Video Transcription https://reallygoodemails.com/blog/feedback-friday-on/
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Same but different
There's power in continuity, but at the same time predictability can cause the wow factor to be less impactful over time - kind of like the last few bites of a Michelin Star dessert. So how do you continue to deliver that impressiveness each time when you are working within the constraints of a template or design system?
In this week's Feedback Friday, we show off how a brand can keep surprising us week-to-week, despite the email elements being not too different between sends.
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Video Transcription https://reallygoodemails.com/blog/feedback-friday-resy/
What a brand gotta do?
Since we started our weekly Feedback Friday series more than 18 months ago, people have requested a deeper in-depth design analysis on a series of emails to show a bigger picture of a brand or category.
Today, we're going to try something new yet familiar. Let us know what you think as we dive a bit deeper than usual.
See more retention/reactivation emails https://reallygoodemails.com/categories/food/
See more food emails https://reallygoodemails.com/categories/retention-reactivation/
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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Watch on YouTube https://youtu.be/vUkVC7fck8E
Embrace the tech.
In 1972, Hewlett Packard introduced the HP-35 scientific calculator. Abacus lovers around the world continued to count stuff by hand while most of the world took to the digital doohickey pretty quickly.
In this analogy, all image emails are similar to abaci (that's the word for abacus in the plural form for you non-abacus aficionados). You can still love them, but are they really that efficient? In today's Feedback Friday episode, we dive into a beautifully designed email and what it is missing out on by using only images.
View live Bellroy emails https://reallygoodemails.com/bellroy
Email Love
https://emaillove.com
Rob Hope
https://twitter.com/robhope
https://youtube.com/robhope
Transcript https://reallygoodemails.com/blog/feedback-friday-bellroy/
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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♫ ☻ ♫ https://soundcloud.com/djskank666/cruisin-with-da-plug-pt2
Schedule a personalized demo to see how Iterable enables brands to create, execute and optimize campaigns across email, push, SMS, in-app and more with unparalleled data flexibility. https://iterable.com/form/demo/personalization-marketing/?utm_medium=p-display&utm_source=rge&utm_campaign=us_rge-email-personalization
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Video Transcription https://reallygoodemails.com/blog/feedback-friday-a-kids-book-about/
Constraints?
If you are one of those designers who thinks constraints are like kryptonite, then being superman/superwoman/superperson in email is probably a tough gig.
Template constraints are one of those things that actually bring on creativity. They test you more but also take a lot of decisions out of the equation. So in this week's Feedback Friday episode we take a look at a very simple template and how to make it fly.
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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Watch on YouTube https://youtu.be/N_i8gh_xuDY
Let your true self shine.
Do you ever get those kinds of emails that are really boring? You may be thinking this right now. If so, we'll try harder.
It makes you wonder who is behind those emails... their constraints... their personality. In this week's Feedback Friday, we jump in with a B2B marketer (B2B communications often lack that fun factor) to understand how to keep things fresh. Maybe there's hope and weirdness in all of us.
emfluence t-shirt shop https://emfluence.com/shop
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Transcript https://reallygoodemails.com/school/feedback-friday-emfluence
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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Schedule a personalized demo to see how Iterable enables brands to create, execute and optimize campaigns across email, push, SMS, in-app and more with unparalleled data flexibility. https://iterable.com/form/demo/personalization-marketing/?utm_medium=p-display&utm_source=rge&utm_campaign=us_rge-email-personalization
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Cutting out the fluff
Sometimes fluffy stuff is what the occasion calls for, such as a pillow fight or a marshmallow dessert. However, do you need to add those puffy extras all the time - especially to your emails?
This week's Feedback Friday reviews what a quality email looks like without injecting it with unnecessary quantity. Where we're going you may not need social buttons, navigation links, extra call-to-action buttons, or even a variety of different product choices.
View live Everlane emails https://reallygoodemails.com/everlane/
See more fashion emails https://reallygoodemails.com/categories/fashion/
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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♫ ☻ ♫ https://soundcloud.com/fluffpink/hugs-and-kisses-from-u-are-life
Watch on YouTube https://youtu.be/ORzaxVWV3f4
Template grids?
We often hear about a "master template" that rules all emails that are sent out by employees (insert joke about Lord of the Rings here). But are templates really all that cool still?
In this week's Feedback Friday episode we dive deep into an amazing email template that shows off mobile-first design, grid by grid - which allows for all sorts of different types of layouts. Plus we take it one step further with the template maker to put it into practice.
EmailBoutique https://www.emailboutique.io/
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Transcript https://reallygoodemails.com/school/feedback-friday-lululemon
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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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The Elements of Typographic Style by Robert Bringhurst https://www.amazon.com/dp/0881792128/
See more emails from Google https://reallygoodemails.com/google/
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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Monks Design & Code Really Good Emails For Your Campaigns https://emailmonks.com/html-email-templates.html?utm_campaign=ReallyGoodEmails-Promotion&utm_source=ReallyGoodEmails&utm_medium=Video
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Tool for capture https://blisk.io/
https://app.blisk.io/pricing?coupon=REALLYGOODEMAILS
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
Blog https://explore.reallygoodemails.com/
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Monks Design & Code Really Good Emails For Your Campaigns https://emailmonks.com/html-email-templates.html?utm_campaign=ReallyGoodEmails-Promotion&utm_source=ReallyGoodEmails&utm_medium=Video
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🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
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Intro/Outro https://youtu.be/ov3vMFhErVg
Monks Design & Code Really Good Emails For Your Campaigns https://emailmonks.com/html-email-templates.html?utm_campaign=ReallyGoodEmails-Promotion&utm_source=ReallyGoodEmails&utm_medium=Video
Airbnb is a vacation rental company that offers online booking arrangements for lodging, homestays, and tourism experiences. 🏡
📧 View live Airbnb emails https://reallygoodemails.com/airbnb
📝 Transcript https://reallygoodemails.com/school/feedback-friday-airbnb
🖼️ NiftyImages https://niftyimages.com/
📋 TL; DW key takeaways from this episode:
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Using imagery with personalized data can celebrate customer appreciation, making your audience feel closer to your company and the community.
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Create a clear hierarchy for scannable text. Use bold headings followed by subheading text and then illustrations or icons with chunks of info to help balance the content. This structure can help lead your audience to your message.
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Make your social share ask compelling. Provide stats, include a fun GIF, create exciting content. Give your audience a reason to post your company news on social media in a way where it’s a natural share.
📧 More travel and leisure email inspiration: https://reallygoodemails.com/categories/travel-and-leisure
About your Feedback Friday hosts:
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
👨💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg
🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
Follow Really Good Emails for more email inspiration:
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Watch on YouTube https://youtu.be/PjqyS48XMos
Introducing: Feedback Friday 🍿 A new series to explain the hurdles that good emails should overcome to be really good.
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