Entrepreneurs in Motion: Recent Episodes
Shayna Oliveira
This is the show for people who are action-takers, not excuse makers. If you're a location-independent entrepreneur who's actively working on growing your business, then this podcast is for you. We'll be talking business, growth, strategies, mindset, and breakthroughs that can help you take things to the next level. Are you one of us? Come join the conversation at http://www.entrepreneursinmotion.com
How am I organizing my workload and managing goals and objectives this year? That's the topic of today's episode, and I'm going to describe two practices I've adopted that are working well for me when it comes to planning and productivity.
If you've struggled in the past with implementing complicated goal-setting systems, or with organizing the many different tasks that have to get done, these two simple strategies may be just what you need.
Comments: http://www.entrepreneursinmotion.com/practices/
It's past time for the year in review episode... and it's also been a whole year since I published anything at all on this podcast.
The explanation is simple: 2020. Practically nothing more needs to be said, right?
I know a few listeners have written in and said you've missed the Entrepreneurs in Motion podcast, and I've missed doing it! But this was a year in which my responsibilities had to get pared back to the absolute minimum, and since this podcast is a side project for me, I had to put it on pause.
Today I'll share a summary of the past year:
- How COVID affected my business
- What went well in 2020
- What didn't go well in 2020
And as always I'll pull out some takeaways or lessons for you, the listener. Come comment and let me know how your year went!
Check out my past year in review episodes:
- Year in review 2019
- Year in review 2018
- Year in review 2017
It's the final episode of the year... time to look back, reflect and report on how it went! Today I'll share five things that went well, three things that didn't, and what my theme for the year was.
Links and comments: http://www.entrepreneursinmotion.com/review2019/
I decided to do a simple Black Friday promo, and today I'll be sharing exactly what I did, the strategy, and the results. Listen in to learn advantages and disadvantages of Black Friday sales, why I don't normally discount my products (but why I decided to do so now), and the specific messaging I used to inform my audience about the sale... and, of course, the numbers!
Links and comments: http://www.entrepreneursinmotion.com/bf/
Last month I made the long journey to Bangkok for a conference of fellow location-independent entrepreneurs. Here are my top takeaways from the event - one about the conference itself, one more tactical plan for my business, one insight about my life, and one consideration for the long term.
Do aggressive and manipulative marketing tactics make you squirm? In today's episode, my guest Sarah Santacroce explains how to implement "gentle business" principles in order to create a more genuine human-to-human connection (which is still effective in making sales!) We talk about revealing yourself and what you stand for to your prospective customers, as well as sales calls and last chance emails, and how you can use those tactics in a non-slimy way. If you, like me, want your marketing to be in line with your values, then you'll really enjoy this conversation.
Links and comments: http://www.entrepreneursinmotion.com/gentle
Although I don't offer coaching or consulting at the moment, I'd like to help more entrepreneurs by talking through business challenges together!
If you want to get my perspective and advice about anything in your business, we'll record the conversation and publish it as a case study on this podcast.
Fill out this form and tell me about your business and your current struggles - so I can see how I can help you and if you'll be a good fit: http://www.entrepreneursinmotion.com/guest/
What would you do if your business disappeared overnight? This is exactly what happened to today's guest, and he had to rebuild everything from the ground up. I'm talking with Ray Blakney, who not only managed to recover from that disaster and grow his main business to a solid seven figures, but he's also started multiple other businesses on the side - some successful, others not so much. In this conversation he tells us all about building businesses with a long-term perspective, how he manages to juggle several projects at the same time, and his method for testing a business idea or product idea to see if it gains traction. There's also some great advice for hiring and making that transition from doing everything yourself to delegating things to a team. http://www.entrepreneursinmotion.com/ray
How are my digital habits looking 3 months after I reduced my screen time to a minimum? Today I'll talk about whether or not the changes I made to my use of digital devices have endured. Links and comments: http://www.entrepreneursinmotion.com/detox2
Since I started my YouTube channel 7 years ago, it has grown to 366,000 subscribers and nearly half a million views per month. But I've never had ads on my channel... until now. Listen in as I explain the rationale and factors that went into making this decision. I hope these "behind the scenes" episodes help you navigate decision-making in your own business!
Links and comments:http://www.entrepreneursinmotion.com/ads
Welcome to part 2 of my conversation with Daniel Walter Scott, who runs a very successful online course business as well as a newer SaaS business (that's software as a service). Last week we got into the details of online courses, and in this episode we'll focus on Daniel's journey as an entrepreneur - why he feels like it has taken him a long time to build his business, the surprises when he later started a software company, plus advice for hiring well and why he publishes his revenue numbers publicly. I hope you'll enjoy this interview as much as I did.
I'm really excited to bring you today's interview because it was such a great conversation. My guest is Daniel Walter Scott, and he is making over a million dollars a year teaching online courses that are low-cost (like less than $100) and high-volume, mainly focusing on software tutorials. So if you, like me, do not sell a premium-priced product, like a $2000 program or a $1000/month piece of software, you will find Daniel's story fascinating. I've actually split the interview into two parts; today's episode is going to focus more specifically on the world of online courses - how Daniel distributes his courses to thousands of students, how he uses both a one-time purchase AND a monthly subscription model, and what has worked for him in terms of getting more students and customers. And next week we're talking more broadly about the business side of things and entrepreneurship in general, so definitely stay tuned for that. Let's get started.
There haven't been any new podcasts in the past month because I've been working hard to finish and launch a new course... only to give it away for free during the month of September. Why on earth would I do that? In today's episode I'll explain my rationale, describe the results so far, and detail important dangers to avoid when considering giving something away for free in your business.
Highlights:
- How this new course came from my oldest discontinued product
- Two reasons I'm giving it away for free, and what I hope to accomplish with this giveaway
- Limits I placed on the free offer in order to avoid sabotaging my business
Links and comments:http://www.entrepreneursinmotion.com/giveaway
The first few years of a new business can be rather messy and disorganized as you experiment with your products, branding, strategies, pricing, etc. - but if you want to grow and scale, then you need to get your house in order. Today's guest is Meryl Johnston of Bean Ninjas, and she shares exactly what she did to give her company a great foundation for growth. We also talk about how her own role in the business has evolved, and how she has adapted to running a business while being a new parent.
Links and comments:
http://www.entrepreneursinmotion.com/beanninjas
What things do you believe to be true... or act as if they were true... but haven't tested or examined? Assumptions often creep in subconsciously - but let's take a closer look to see if they actually reflect reality.
Today I'll give you examples of assumptions I've held about my business and life, and describe some other common ones that may have crept into your thinking as well.
Links and comments: http://www.entrepreneursinmotion.com/assumptions
Once your business hits the six-figure mark, it's all easy street after that... right? You might want to re-think that after hearing the story of today's guest, Tommy Griffith. He left his job to go all-in on his company, called ClickMinded, and also become a digital nomad. And that's where he began facing problem after problem.
I love how Tommy shares the low points, the tough decisions, and the simple way that he and his co-founder ended up righting the ship and developing ClickMinded into a much stronger business.
Links and comments: http://www.entrepreneursinmotion.com/tommy
Today I'm talking with Emma Jakobi - she's an English teacher with a YouTube channel of over two million subscribers, as well as a somewhat unconventional product that's now at the heart of her business. Listen in to learn about how Emma's YouTube channel has changed significantly from her original idea, and the various mindset shifts she has made - and is still making - as her business develops.
Links and comments: http://www.entrepreneursinmotion.com/emma
Many of us up and coming entrepreneurs are either struggling to make our first hire - that was me earlier this year - or maybe we've made a few missteps and things haven't worked out when we've tried to hire or outsource in the past. Today's guest is Noel Andrews, and he has a lot of experience to share when it comes to making hiring decisions, avoiding common mistakes, and building relationships with your team. Noel also makes a strong case for why your next great hire might be from Eastern Europe.
Links, comments, and show notes:
http://www.entrepreneursinmotion.com/noel
I reduced my work time and screen time to a minimum in June. How'd it go? Today I'm sharing specific stats and describing how the experience felt. I'd highly encourage you to try a similar experiment!
Links and comments: http://www.entrepreneursinmotion.com/detox
Do you struggle with things pulling you away from your work, and feeling like you're not as productive you could be? While it's a privilege to have such flexible schedules, it can be frustrating when family, health, and unexpected issues often get in the way of our work. Today I'm going to give you some mindset tips and an exercise that'll help you walk this tension between wanting to work and be productive, but having things come up that prevent it.
Links and comments:
http://www.entrepreneursinmotion.com/interfere
After you attend a conference, participate in a mastermind, read books, or listen to podcasts, how do you process and organize all that business input and turn it into action? Many of us are constantly taking in info, but if you don't have a system or process for organizing and implementing it, then you'll either forget or fail to use it effectively.
I also feel tempted to implement EVERYTHING RIGHT AWAY, but it's not possible - so today I'll explain my method for processing business advice and integrating it into my plan for the near future.
Last month I launched a new product for the first time in a while - and in today's episode I'll be unpacking the whole process, sharing my traffic and sales numbers, and giving you some useful takeaways that can be applied anytime you're planning to put a new product or service out into the world. No magical formulas here - just real-life lessons learned!
Highlights:
- 7 different ways to promote your launch without being repetitive (7:26)
- What to base your sales projections on (10:12)
- An often-neglected step that can really help you improve your products and conversions (15:31)
- One challenging but important thing to do after your launch is over (19:11)
Links and comments:http://www.entrepreneursinmotion.com/lastlaunch/
Lately I've been reflecting on some business lessons that have been brought to light by parenting my 1-year-old. If you're not a parent, these lessons are still useful; if you are a parent, you might resonate a little more with the specific child-rearing experiences, and I hope you can apply the principles to your business. With each lesson, I'm going to give one example from each side - parenting and business - so you can see the parallels.
Links and comments:http://www.entrepreneursinmotion.com/parenting
Lately I've been feeling "over-saturated" when it comes to screen time - so I'm taking a magnifying glass to my use of digital devices. In this episode, I'll explain why I want to be more selective about my online activity, describe what I view as healthy vs. unhealthy screen time for me, and talk about how exactly I'm implementing big changes in the coming month.
Highlights:
- How much time I've been spending on my phone daily (2:16)
- Two thought leaders that have influenced my views on screen time (3:47)
- "Good use" vs. "bad use" of technology in my life (8:36)
- The specific limits I'm setting for myself in June (12:29)
- Re-setting default behavior (17:30)
Links and comments: http://www.entrepreneursinmotion.com/screen/
Highlights:
- Optimizing the first 60 seconds of customer interaction
- How to dramatically improve your testimonials
- Personal interaction vs. automation
- Why your leads might be confused (and you don’t even know it)
- How can you help prospective customers “try before they buy”?
Links and comments:http://www.entrepreneursinmotion.com/austin2
I just got back from a fantastic conference of entrepreneurs, a weekend full of meetups, workshops, talks, masterminds, and great conversations! Today I’m sharing three things that struck me about this event.
Links and comments: http://www.entrepreneursinmotion.com/austin
We recently celebrated our daughter's first birthday! In today's episode I'm reflecting on how juggling entrepreneurship and motherhood has gone throughout the first year. There have been three distinct stages for me, and life / business has looked very different in each one. Listen in to learn about my experience keeping my business running while having an under-1-year-old.
Highlights:
- The best business decision I made regarding the first 3 months
- How I struggled emotionally with losing my productivity
- When I eased back into work (and travel!)
- The two most important things to do when you have an older baby
Links:http://www.entrepreneursinmotion.com/baby
This is the third episode in my series about how I hired my first employee - an assistant who is now replying to the bulk of my e-mail, saving me over an hour a day. Today I'll talk about what I did in the two weeks leading up to her start date, what we discussed on the training call, how her first day went, and how having an assistant has affected my own work. I also describe why I'm glad I waited so long to hire, and a number of key takeaways from the hiring process.
The whole process of hiring my first assistant was uncharted waters for me - I felt completely inexperienced! In today's episode, I'll take you through the process I used to bring in a huge number of candidates and then narrow them down. You'll hear about the various elements of my job ad, the criteria I used to sort the applicants, and the "why" behind each interview question I asked. Whether you're looking to make your first hire or hoping to improve your hiring process, I hope you'll learn something from my experience.
For seven years, I resisted hiring. Sure I hired freelancers for a few temporary projects, but I couldn't bring myself to take on anybody to be a regular part of operations. Deep down, I had some resistance to hiring, some mental barriers that just wouldn't let me take the plunge. So I kept putting it off - until recently. In today's episode, I'm going to tell you about these roadblocks that held me back, and how I got past them.
It's time for one of my favorite episodes - the year in review! I love to reflect and evaluate the past year, and in this episode I'm not just going to ramble about myself, but I'll also try to draw out some key principles or takeaways that any entrepreneur can apply. Tune in to hear 5 things that went well for me, 3 things that didn't go so well, and my theme for 2018.
Last episode I said I'd take a month break, and now half a year has gone by - what gives? Listen in to find out why I haven't been producing new episodes and what the plan is for this podcast going forward.
You might be thinking, "I thought entrepreneurship was all about hustling - what's this about taking a break?!" In today's episode I'll give you three compelling reasons why breaks are essential, and describe some strategies for taking time off on daily, weekly, and yearly time frames.
My guest today, Christina, was on the podcast a little over a year ago in episode 45, when she was talking about expanding her niche beyond her original target audience in order to get more buyers. Since then, Christina's made a ton of progress - and she attributes a lot of it to the coaching programs she's joined. In this conversation, we talk about why Christina started working with coaches and how she got into the mindset to make the leap and invest in coaching, as well as the changes and breakthroughs she's experienced in her business. If you've ever been on the fence about hiring a business coach, you're going to find this interview quite illuminating. Highlights: - Why Christina started working with a coach, and what finally got her to take the plunge - Impact of the coaching in Christina's business - Christina's tips for finding a good coach and getting the most out of the experience Links and comments: http://www.entrepreneursinmotion.com/coach
In the early years of building a business, we all want to grow bigger as fast as possible! But what about when your business reaches the point of supporting your lifestyle comfortably - what reasons might we have to pursue further growth? In today's episode I explore six stages of business growth and share some thoughts on what to do when your business is profitable beyond your wildest dreams. Links and comments: http://www.entrepreneursinmotion.com/big
A lot of entrepreneurs struggle with getting their business to the point where they can make sales on autopilot. This is honestly one of the hardest parts of building a lifestyle business, but it's also got one of the sweetest payoffs in the form of unlinking your time from your business income. In today's episode, I talk about the two steps to automated sales which are simple in theory, but challenging in practice. Highlights: - Examples of multiple possible selling strategies - How can you know if your funnel is "working"? - Two ways to automate - Where to hire motivated, flexible people Links and comments: http://www.entrepreneursinmotion.com/autosales
My guest Ben McAdam is an expert in all the different numbers and metrics involved in running a business, and in this episode we talk about how to ensure that your business has a solid financial foundation and healthy profit margins. Ben also shares some insight into pricing strategy, as well as how to reinvest confidently in your business, even if you're bootstrapped. Links and comments: http://www.entrepreneursinmotion.com/numbers/
How to convert more customers - it's what we all want, right? There's no one-size-fits-all answer, but there are some best practices. It's true that people will buy if your product or service meets their needs, but there's another less straightforward factor - people buy from companies they know like and trust. Today's episode is a brainstorming session about things you can do to increase the know/like/trust factor on your website and in your communications, so you can build a relationship and make people more likely to buy from you. Highlights: - How "providing value" can go beyond just information - Specific ways to make any product/service crystal clear - Three different types of stories you can share - How to be accessible and trustworthy - Following through on your promises post-purchase Links and comments: http://www.entrepreneursinmotion.com/trust
Today I'm talking with Grant Eilertson of Raise the Bar Training. He has a passion for helping people increase their fitness level - especially busy people who want an effective way to work out. In this conversation we explore how Grant started and grew his business, with some key breakthroughs and turning points along the way. Grant also shares some fitness tips at the end of the episode. Highlights: - How and why Grant switched to a different business model in the same niche - Factors that helped him get his first paying clients - What he regrets and wishes he'd done differently in his business journey - 80/20 fitness tips for busy entrepreneurs Links and comments: http://www.entrepreneursinmotion.com/grant
Whether it's your very first product/service or whether you're adding a new one to your business, beta-testing and pre-selling are two great strategies to validate market demand as well as get feedback on and improve a new product or service. In today's episode I share some best practices for getting the most out of your beta test or pre-sale. Highlights: - What's the difference between a beta test and a pre-sale? - How many people to bring into a beta test and how to invite them - How you should spend the next three months after closing sign-ups - Key ways to build trust and excitement in a pre-sale - Responses to common hesitations when it comes to pre-selling Links and comments: http://www.entrepreneursinmotion.com/beta
Copy is one of the most important elements in your online business, and in today's episode you'll learn how to evaluate and improve the messaging on your website and sales page. My guest is Liz Theresa, and she has some great tips for writing effective copy that connects with your target audience and convinces them to invest in your products or services. Highlights: - What exactly is "copy," and why is it so important? - Elements that make for good and bad copy - Effective sales pages - how to describe the problem and present the solution - When should you write copy yourself vs. hire a copywriter? Links and comments: http://www.entrepreneursinmotion.com/goodcopy/
This year something happened that forced me to get even more organized and intentional about how I run my business and manage my time - I had a baby! My daughter is absolutely wonderful, but the first couple months with a newborn are quite demanding - so I knew I had to plan ahead when it came to running my business. Here's how I reduced my workload to an absolute minimum and gave myself some maternity leave.
Highlights: - How much can you get done with a baby, anyway? - Separating the essential from the extraneous - Why I decided to keep e-mail on my plate - How everything is going so far
Links and comments: http://www.entrepreneursinmotion.com/autopilot/
Are you struggling to build a sales funnel that actually works? Today's guest, Miles Beckler, has a ton of valuable insight - and his experience comes from nearly a decade of running a business in the meditation and spirituality niche. We discuss sales funnel best practices, elements to test and tweak, and the roots of customer psychology. Make sure to listen to the end to hear the conversion numbers that Miles uses as a benchmark in his own business. Highlights: - What Miles' business sells and how the sales funnel works - Where he would recommend starting your first funnel - What should you do if your funnel's not working? - How can we avoid over-promising our products' benefits? - Specific conversion numbers that Miles uses as a benchmark
When you want to improve or add something to your product, customers will love it! But what if you want to take something away? When you need to discontinue a feature or change the direction of your product or service, you might fear angering your current and previous customers.
I'm currently phasing out a long-established feature of my products, and in today's episode I'll tell you how I made the decision to proceed and what the reaction from my audience has been.
Highlights: - Two reasons why I decided to remove this product feature - Various potential solutions I considered, and how I chose my final course of action - Aftermath of the feature removal (you might be surprised)
Links and comments: http://www.entrepreneursinmotion.com/remove/
My guest today is Madeleine Lambert, and her company is called Content Refined. She is less than two years into her entrepreneurship journey, but in that relatively short time she has managed to create a successful content marketing agency - so she's got a team of writers and a steady stream of paying clients. In this conversation, Madeleine gives some great advice on hiring, delegating, and growing your team while keeping the overall business steadily profitable - it's not an easy balancing act! You'll learn a lot from her experience.
Highlights: - How Madeleine's hiring process gets great team members - Was it hard for her to delegate paid client work? - Managing the balance between marketing and delivery - Madeleine's advice for entrepreneurs at an earlier stage of the journey
Links and comments: http://www.entrepreneursinmotion.com/contentrefined/
So you've got a product or service that you're already selling... how can you make it better? Today I'll give you some practical suggestions for testing out potential new offers and gathering and processing customer feedback, as well as five ways to up the quality of your products. Improving the experience for your customers and clients leads to more referrals, more sales, and the benefit of knowing you're making people's lives even better! Highlights: - Ways to test a new product idea (and one pitfall to avoid) - How to get feedback from your previous customers as well as competitors - Five specific ways to increase the quality of your products and services Links and comments: http://www.entrepreneursinmotion.com/refine/
Having a well-defined brand is a really important element of a successful business, and today's guest is going to help you build one. I'm talking with Robyn Young, and in this interview you'll learn how branding is more than just "design" as well as some concrete steps for getting to the core of your company's brand. Robyn also talks about the biggest branding mistakes entrepreneurs tend to make, and she shares a case study from her own business on how refining the branding resulted in major growth and clarity. Highlights: - Why is branding so important, anyway? - DIY steps to defining and establishing your brand - The worst branding mistakes business owners make - How Robyn accelerated her own business' growth through good branding Links and comments: http://www.entrepreneursinmotion.com/robynyoung/
I use email marketing extensively in my business, and much of it is automated - emails go out completely hands-off, and the sales keep coming in. Today I'm going to talk about three automation sequences you should be using, regardless of what type of online business you have. Hopefully it'll give you some ideas for taking your automated e-mail marketing to the next level!
Highlights: - Why e-mail is STILL king (with real stats) - The dual purpose of your initial autoresponder - don't neglect either of these aspects - How tagging and segmenting can help you customize your e-mails better - Six different e-mail ideas for your customer follow-up sequence
Links and comments: http://www.entrepreneursinmotion.com/automatedemail/
So your customer has made a purchase and you've delivered the product or service as promised. End of story, right? Wrong! Today's guest will teach you how to craft an amazing experience for your clients and customers that exceeds their expectations and leads to rave reviews and referrals.
I'm talking with Lynne Reznick, a wedding photographer who has added some very special touches to the service she provides her clients. This is a fascinating episode and I know it'll get you thinking about how to surprise and delight your customers.
Highlights: - The specific elements that Lynne has added to craft an amazing experience for her clients - What's the line between delivering extra value vs. overwhelming the client or overworking ourselves? - Results and impact from providing these special touches
Links and comments:
http://www.entrepreneursinmotion.com/clientexperience/
A listener asked me about my morning and evening routines - and I actually don't have any! I prefer habits - things you make a part of your life/work so that you practice them naturally and consistently, without necessarily following a rigid set of steps. In today's episode I describe five of my own habits that keep me feeling great and performing at my best as an entrepreneur.
Highlights: - Two reasons I don't do routines - Hacks for managing my health and fitness - Ways to practice gratitude and positivity - My preferred working rhythm - A fairly recent habit that makes me more productive
Comments: http://www.entrepreneursinmotion.com/routines/
As an entrepreneur, it's easy to feel overwhelmed when your attention is scattered among all your different tasks and projects. Today's guest, Amy Demone, will teach you how to finally get organized and establish reliable systems in your business. We also talk about delegation and the challenge of knowing when it's the right time to take someone on.
Highlights: - What does a business look like when it has effective systems vs. when it doesn't? - Practical steps you can take to start getting organized - How to know what to automate vs. delegate vs. keep handling ourselves - Indicators that it's the right time to outsource or take on an assistant/employee
Links and comments: http://www.entrepreneursinmotion.com/getorganized/
At the end of last year, I reviewed my business expenses and made some major changes that ended up reducing costs by about 20%. Keeping an eye on your expenses can be the difference between your business surviving and thriving, or crashing and burning - regardless of the size of your company. Here are four principles I used to evaluate my costs and decide what to cut, change, or keep. Highlights: - Don't pay for what you're not using! - How I used a creative workaround to cut a bill in half - Evaluating each of your expenses vs. its ROI - Looking for better, cheaper options (and when not to do so) Links and comments: http://www.entrepreneursinmotion.com/cut/
One interesting question that you might not have considered is whether you tend to make decisions more with your head, with your rational mind, or more with your heart, your gut, or your intuition. This tendency can have a lot of repercussions not only in your business, but also in terms of your own well-being. Today I'm talking with Michaela Light, the host of the Intuitive Leadership Podcast. She's a very experienced entrepreneur and she has a lot to share about how using intuition can help you not only make better business decisions and better hires, but also bring more joy to your work. Highlights: - How we can use our intuition to guide our business decisions - Tips for successful intuitive hiring - What Michaela's business looked like before and after she started using her intuition - Michaela's advice for anyone who's hesitant or afraid to use intuition Links and show notes: http://www.entrepreneursinmotion.com/intuition
If your business is based on trading your own time for money - for example, by doing one-on-one calls or customized client projects - you'll eventually hit a point where there's no more time in your schedule to take on new customers. How can you grow your business given these constraints? I'll give you four possibilities in today's episode. Highlights: - Reasons I personally chose NOT to do any one-on-one work - Why it's important to raise your prices, and by how much - One way to simultaneously offer a more affordable option AND increase your income per hour - Ins and outs of the agency model - Creating complementary hands-off income streams Links and comments: http://www.entrepreneursinmotion.com/nomoretime
A huge percentage of businesses end up failing... but what if you could avoid the major pitfalls that most tend to fall into? Today's guest is Bob Bethel - after going through an excruciating business failure of his own, he has managed to rescue 77 failing businesses and turn them into profitable ones. From his decades of experience, Bob shares the three biggest factors that cause businesses to fail, and gives some powerful advice to solopreneurs and early-stage entrepreneurs. Highlights: - Make sure you do these three things in your business to avoid failure and set your company up for success - How can we balance planning with flexibility? - Two important tips for solopreneurs Links and comments: http://www.entrepreneursinmotion.com/failproof/
Now that I'm heading into my 7th year of business, you'd think I'd have everything down by now, and not make dumb beginner mistakes anymore. Well... not entirely! Today I'll tell you some stories from the pretty recent past about stupid things things that have gone wrong in my business. I think it's important to share experiences like this - not only to learn lessons from them, but also show each other we're not alone in the struggles. Highlights: - My weekend of wasted time - How I almost lost a $2300 domain - The month that started out in the red Links and comments: http://www.entrepreneursinmotion.com/stupid
Today's episode is packed with powerful social media tips! My guest is Sabrina Torres, a social media strategist at BeTrulySocial.com. She describes the strategy she used to get her own business off the ground in a matter of months, and then shares her expertise in creating both organic and paid social media content that's strategic and effective. Highlights: - How Sabrina got her first clients so fast - and how she grew from there - How can we know if our social media is "working"? - What makes for a good live video? - The best places to start with paid ads on social media - Two tips for effectively engaging in social media if you have little time Links and comments: http://www.entrepreneursinmotion.com/betrulysocial/
This past fall, I took a deep dive into the world of paid advertising. Up to this point, my business' growth has all been through organic content marketing, so I wanted to see if I could accelerate it with paid ads. Listen in to find out how exactly I set up my campaigns, the somewhat surprising results, and my main takeaways.
Highlights: - Three ways I narrowed down my audience for the ads (3:18) - A crucial decision to separate two groups (6:05) - Specific numbers of new subscribers I acquired (9:26) - Tracking their buying behavior over three months (11:45) - Lessons learned from this experience (15:48)
Links and show notes: http://www.entrepreneursinmotion.com/advertising/
How much of a handle do you have on the financial metrics of your business? Today's guest, Lynne Somerman from TheWiserMiser.net, is here to help. We discuss what numbers you should pay attention to, how to divide up revenue and prioritize expenses, and practical steps for getting your company's finances under control. Highlights: - The number that can sink your business if you're not careful - How much to pay ourselves vs. reinvest vs. save - Tips for getting a handle on business finances and avoiding money mindset problems Links and comments: http://www.entrepreneursinmotion.com/thewisermiser/
It's the beginning of a new year, and you've probably got a lot of motivation to drive your business forward! But don't waste your energy by splitting it a hundred ways - instead, identify the few things that are truly essential, and focus on those. In today's episode I'll tell you how I implement three principles of essentialism in both my work and my lifestyle.
Highlights:
- How "minimum viable product" applies to a lot more than just your products (2:00)
- Picking only a few things based on your current season (6:40)
- A strategy to use if you have trouble narrowing things down (12:01)
Links and comments: http://www.entrepreneursinmotion.com/essentialism/
When was the last time you spent some quality time outdoors? Today's guest is Tom Mulliez and he's going to tell you why that's especially important for anyone running their own business. Tom has built a company called iTrekkers to facilitate outdoor experiences, and in this interview he talks about his company's journey, as well as a major change or pivot they're implementing right now - and the long-term vision for its future.
My annual review process is very simple - I ask myself "What went well?" and "What didn't go well?" so that I can reflect on everything and take the lessons I learned into the upcoming year. In today's episode, I'm sharing my answers to those questions for 2017.
Highlights:
- How much my business revenue grew WITHOUT any new product launches - and what I spent most of my time doing instead (1:20)
- My month of working only an hour a day during a major personal milestone (5:45)
- The biggest productivity win this year (8:52)
- What I did to help stop expenses from getting out of hand (13:55)
- A sale and an advertising experiment that both flopped (16:21)
- Why I'm not going to do live videos regularly (19:31)
- Disappointing results from an audience survey (21:16)
- One personal thing that I'd like to improve (23:50)
- The central theme of 2017 (26:41)
Links and comments: http://www.entrepreneursinmotion.com/review2017/
Hey entrepreneurs! I'm taking a podcasting break in December, so this month I'm re-publishing some of the "classic" episodes that are still very much relevant today. In fact, if you've only recently become a listener, I'd highly encourage you to go back into the episode archives because there's some good stuff there.
I'll be back on the first Wednesday of January with a "Year in review" episode that you definitely won't want to miss.
Hope you enjoy this classic episode!
http://www.entrepreneursinmotion.com/monk
Hey entrepreneurs! I'm taking a podcasting break in December, so this month I'm re-publishing some of the "classic" episodes that are still very much relevant today. In fact, if you've only recently become a listener, I'd highly encourage you to go back into the episode archives because there's some good stuff there.
I'll be back on the first Wednesday of January with a "Year in review" episode that you definitely won't want to miss.
Hope you enjoy this classic episode!
http://www.entrepreneursinmotion.com/try
Hey entrepreneurs! I'm taking a podcasting break in December, so this month I'm re-publishing some of the "classic" episodes that are still very much relevant today. In fact, if you've only recently become a listener, I'd highly encourage you to go back into the episode archives because there's some good stuff there.
I'll be back on the first Wednesday of January with a "Year in review" episode that you definitely won't want to miss.
Hope you enjoy this classic episode!
http://www.entrepreneursinmotion.com/support
Hey entrepreneurs! I'm taking a podcasting break in December, so this month I'm re-publishing some of the "classic" episodes that are still very much relevant today. In fact, if you've only recently become a listener, I'd highly encourage you to go back into the episode archives because there's some good stuff there.
I'll be back on the first Wednesday of January with a "Year in review" episode that you definitely won't want to miss.
Hope you enjoy this classic episode!
The community of real estate investors and the community of online entrepreneurs don't always overlap - but I like the idea of diversifying and having both an online an offline business. Today I'm talking with Whitney Nicely, who specializes in helping people get started in real estate investing. In this episode she shares tips and strategies, as well as talking about one of her own failures. Highlights: - How can someone get started in real estate with little money? - One of Whitney's mistakes and the lessons she learned - What Whitney's day-to-day work looks like now that she owns 40+ properties Links and comments: http://www.entrepreneursinmotion.com/whitney
Some people are naturals at marketing, while others have to learn it. There's a big difference between thinking like a marketer and thinking like a teacher, engineer, product developer, coach, or artist. Until your business is big enough to hire someone to do marketing, you have to learn to think like a marketer! Here are three principles that will help you adopt the marketing mindset. Highlights: - The fastest way to spread the word about your business - even if you're introverted or opposed to self-promotion (2:15) - Why your product or service doesn't "stand on its own" (6:58) - How to sell without being sleazy (11:07) - The long game of marketing (12:42) Links and comments: http://www.entrepreneursinmotion.com/marketer/
Advice from typical copywriting gurus involves writing loooong sales pages, often with detailed personal stories or tugs on the reader's heartstrings... but this isn't appropriate for all audiences (including mine). Today I'll give you 5 specific principles that you can use to create convincing copy for any prospect. Highlights: - A simple and effective 3-step structure for your copy (3:30) - How to choose specific and effective words (5:12) - "Show, don't tell" - different ways to do this (9:19) - The right way to use testimonials (13:35) - A copy challenge you can try today (15:11) Links and comments: http://www.entrepreneursinmotion.com/copy/
You've probably had to adopt some frugal habits while bootstrapping your business and getting it off the ground - but hopefully you'll be able to upgrade your lifestyle as your venture gets more profitable. When should you level up your lifestyle, and by how much? What should you splurge on, and how can you avoid going overboard in your spending? In today's episode I'll give you three "commandments" to help you make these decisions. Highlights: - The one thing you MUST do in order to make healthy decisions (4:12) - Why "six figures" might not go as far as you think (7:35) - How to be selective about your spending priorities (12:32) Links and comments: http://www.entrepreneursinmotion.com/upgrade/
Today's episode is jam-packed with important information. I'm talking with Bobby Klinck - a lawyer, entrepreneur, and expert in intellectual property issues. In this conversation, we dive into the biggest mistakes entrepreneurs make when it comes to intellectual property and how to head off legal problems before they become big, expensive disasters! Highlights: - The #1 legal mistake entrepreneurs tend to make (4:08) - How to avoid infringing intellectual property on social media (8:12) - Can you legally use your business name? (14:55) - What you can do if someone else is stealing or misusing your intellectual property (22:00)
Many people want to tell us or teach us to "Build a business around your passion!" and others say that's a recipe for disaster. I think this topic is more nuanced than just black and white, yes or no - and in today's episode I explore three aspects of the intersection between entrepreneurship and passion. Highlights: - The one criterion every business MUST fulfill (1:18) - Why you might be surprised/disappointed at where you need to spend your time (5:19) - The secret to long-lasting, deeply fulfilling work (11:55) Links and comments: http://www.entrepreneursinmotion.com/passion/
There's no guaranteed formula that is certain to work in growing your business - and that's why I'm a big fan of doing experiments. Try new things, analyze the results, then adjust your strategy accordingly. Today I'll tell you about six recent experiments I did in my own business, how they turned out, and what you can learn from them. Highlights: - How last week's episode motivated me to make major changes (2:05) - Two very important things to remember when split-testing (5:30) - A simple way to boost e-mail opens and clicks (8:07) - What got the most engagement for me on Facebook (10:18) - The lesson you can learn from my horribly-performing flash sale (14:51) Links and comments: http://www.entrepreneursinmotion.com/businessexperiments/
Many of us have created our websites from scratch, DIY-style. This is great to get started - but oftentimes when I visit other entrepreneurs' sites, I see a lot of room for improvement. In today's episode I'll tell you the six biggest website design sins. You'll learn a lot of practical tips and tools for making your site - which is the heart of your online business - even better. Highlights: - Why a free theme might not be your best bet (2:54) - Branding problems caused by colors (5:25) - One of the most common website sins, especially in menus & sidebars (7:40) - How your site might confuse your visitors (11:18) - Does your site pass the 5-second test? (15:09) - One simple thing that's a must for website design these days (19:42) Links and comments: http://www.entrepreneursinmotion.com/baddesign
If you're anything like me, you might be a little shy about using video... especially live video! But it's one of the most powerful tools you can use for marketing and building relationships with your audience and customers. Today I'll describe different ways you can use live video in your business, and the best ways to make sure your live video is a good one. Highlights: - Why is live video so powerful? (1:30) - Can you use it even if you're not selling info products or consulting? (3:35) - Four different approaches you can take to using live video (5:00) - Best practices for producing good live streams (10:58) - But I stink on camera / hate doing it! (18:27) - Isn't video expensive to produce? (20:32) Links and comments: http://www.entrepreneursinmotion.com/livevideo/
FOMO - Fear Of Missing Out - plagues society in general these days, but there are a couple more specific ways it can affect us as entrepreneurs. In today's episode, I describe two causes of entrepreneurial FOMO and give some suggestions for dealing with it constructively. Highlights: - Is it a blessing or a curse to know how much work is ahead of you? (1:58) - What to do when you're working so hard you don't have much of a life (6:34) - What if you invest years in your business and it doesn't work out? (10:53) - Why the "always hustle harder" mindset is dangerous (13:34) - When other entrepreneurs make you feel jealous of their amazing experiences (16:15) Links and comments: http://www.entrepreneursinmotion.com/fomo
Customers are the backbone of a business! Of course we want to treat our customers well, but how can we handle the tricky situations that sometimes come up? Today's episode describes six common problems with customers and gives you practical tips for dealing with them successfully. Highlights: - The best ways to handle refunds and chargebacks (2:36) - Establishing boundaries with needy and demanding clients (12:17) - How to repair the relationship when a customer is unhappy or frustrated (15:01) - What if the customer is genuinely unfriendly, rude, or abusive? (17:35) - Cultivating and expressing gratitude for our customers (21:06) Links and comments: http://www.entrepreneursinmotion.com/difficult/
After nearly six years of growing my business with one main strategy, I'm changing my focus! Why mess with something that's working? Listen to this episode to learn the rationale behind it, and find out where I'm planning to go from here. Highlights: - Two reasons why my former strategy grew the business so well... and why continuing it would be counterproductive (3:06) - Pivot points that you WILL encounter as an entrepreneur (6:25) - Getting back to - and improving - one of my original growth strategies (8:55) - Specific ways I'm trying to improve my conversions (12:35) - How I would do a monthly membership program differently this time (17:11) Links and comments: http://www.entrepreneursinmotion.com/changing/
"Work 'on' your business, not 'in' your business" is a phrase that gets thrown around as entrepreneurial advice, but what does it actually mean and how should we apply it? How can you take the time to work "on" the business, anyway, if you already have tons of work on your plate? Today's episode dives into this concept and gives you practical ways to be both a productive worker and a strategic CEO. Highlights: - What does this phrase actually mean? (1:42) - Who should (and shouldn't) apply this advice, and how much time should you dedicate? (3:50) - Urgent vs. important - determining what really needs to be done "now" (7:23) - Four different techniques for carving out time to work "on" the business (13:40) - Why sacrificing some of your time will leave you and your business better off (18:18) Links and comments: http://www.entrepreneursinmotion.com/on/
As entrepreneurs, it's doubly important for us to manage our personal and business finances wisely. Today's guest is Hilary Hendershott, a Certified Financial Planner, business owner, and expert in all things financial. In this interview, she shares some powerful tips for anyone looking to improve their money management and business cash flow. Highlights: - How Hilary stopped overspending and became financially healthy (2:32) - The ONE thing you MUST focus on if money is tight in your business (7:20) - Financial best practices for any level of income (12:01) - The biggest financial mistake entrepreneurs tend to make (15:22) - What does it look like to become financially free? (18:38) Links and comments: http://www.entrepreneursinmotion.com/financialhabits/
A listener wrote in with a great follow-up question to Episode 55 - "How do you know if your business is growing enough to keep going?" If things seem slow, does it mean you just need to keep hustling... or does it mean your business is actually a dud? This was the #1 thought I struggled with during my early years of business - and today, now with more experience and hindsight, I can give you a four-step process that will bring you clarity about whether or not to continue fighting for your business (or a project within it). Highlights: - How to do a numerically-based analysis of your progress (2:42) - Three places where you should gather useful and brutally honest feedback (8:49) - Formulating a plan and evaluating your willingness to implement it (13:37) - Questions to ask when considering killing a product or project within your business (17:26) Links and comments: http://www.entrepreneursinmotion.com/persist/
A listener recently wrote to me with a dilemma - with two possible directions for her business, which one should she pursue? As entrepreneurs, we face decisions like this all the time. Here's the advice I gave her on how to prioritize and where to spend her time and effort.
Highlights:
- Why doing everything is a recipe for disaster (2:15)
- A healthy way to split your time between two projects (6:36)
- 5 factors to guide your selection of the #1 priority (8:40)
- When to re-evaluate and possibly change tactics (11:56)
Links and comments: http://www.entrepreneursinmotion.com/directions
It's always fun to see behind the scenes and into the inner workings of someone's business - so today I'm going to share 15 tools I use in mine. One warning - beware of tool overuse; don't use a tool just because someone said it was cool. Experiment and find out what tools are right for YOU. Maybe you'll find something useful in my list!
One persistent feeling in the early years of entrepreneurship is the dissatisfaction of not yet being at the level you'd like to be. Whether it's a revenue goal or a certain type of lifestyle, it's frustrating to feel like you're still so far away from what you're aiming for. I recently faced this in my own life as I got "stuck" in a place where I didn't ultimately want to live. This episode has three important tips for navigating the discouraging sense of "I'm just not there yet." Highlights: - Examples of how this feeling comes up in both business and life (1:22) - Why planning is essential, and flexibility almost equally so (5:30) - What if you reach your goal and you're still not happy? (9:15) - How to actively seek out good things in your current season (14:04)
A lot of people tell you to raise your prices and "go premium" - but is it possible to build a profitable business while still keeping your products affordable? The answer is a definite YES, and there are many examples of companies that have done so - including my own. In today's episode, I describe five important principles to keep in mind if you're committed to selling lower-priced products. Highlights: - Examples of businesses succeeding with cheap or free products (3:05) - What you MUST be willing to do in order to build this type of business (6:22) - A common fallacy about low-priced products (9:47) - How to prevent yourself from working too hard for too little money (10:54) - Why your customers might surprise you (13:45) - How to deal with fans/followers who will never buy anything (18:22) Links and comments: http://www.entrepreneursinmotion.com/cheap/
What kind of life do you want to live? The simple act of asking this questions sets you apart from all the people who are living their lives on autopilot. Today's guest is Lotanna Ezeogu, and she tells all about the steps she's taken - and is continuing to take - in order to create her ideal life and business. Lotanna specializes in helping introverted entrepreneurs get better at networking, so she also shares some tips for connecting with others if you find that difficult. Highlights: - How to build confidence to connect as an introvert (2:35) - Why Lotanna's previous business was not in line with her ideal life (5:10) - Three levels of goals to aim for (12:30) - Dealing with other people who don't "get" what you do (17:29) Links and comments: http://www.entrepreneursinmotion.com/ideallife/
This episode marks one year since I started Entrepreneurs in Motion! Today I’m sharing three things that are on my mind regarding this podcast. I also look back at the past 5 years of my main business, sharing some excerpts from my journals and e-mails so you can see how my work and my mindset have evolved.
Highlights:
- Why I’m still producing this podcast, even though it’s not easy (3:34)
- The mental battles that happen even after you start making money (7:30)
- What I really wish I’d done in year 2 (10:49)
- Three big breakthroughs by the end of year 3 (12:42)
- The tension between working and living – and how it eventually resolved (15:15)
- Why I’m not quite sure how to grow my business further (18:23)
Links and comments: http://www.entrepreneursinmotion.com/year1
If you're an entrepreneur, you're no stranger to change. Sometimes your business needs to pivot, and other times you need to evolve as an entrepreneur. Today's guest, Christopher Sutton of Musical U, discusses four major transitions he's experienced over the course of running his music training business. Highlights: - What happened after Christopher left his day job (2:38) - The reasoning behind going from apps to info products to a membership site - and the results (11:03) - How Christopher completely rebranded and renamed his business (27:50) - The challenges and rewards of going from a solopreneur to having a team (34:45) Links and comments: http://www.entrepreneursinmotion.com/transitions
Most Americans haven't saved enough for retirement - are you among them? The ups and downs of entrepreneurship can make it hard to think long-term, but it's pretty important to prepare for the future. Here are three different paths an entrepreneur can take when approaching retirement.
Highlights:
- Why "I'll run my business forever" might not be a good idea (2:10)
- Three things you can do now to mitigate future risk (4:51)
- How to prepare for selling your business (9:25)
- Striking the balance between living well now and saving long-term (13:26)
- A useful tool for visualizing your retirement goals (18:04)
Links and comments: http://www.entrepreneursinmotion.com/retirement/
If you're a listener of this podcast, then I assume you're in the midst of building a lifestyle business - a sustainable one that will allow you to live the life you want. I've experienced and observed six distinct phases that entrepreneurs tend to go through while developing their businesses and working towards their desired lifestyle.
Highlights:
- The one thing you MUST do in the MVP phase (2:40)
- Finding your sustainable growth strategy (5:00)
- Ways to optimize for efficiency and further growth (7:15)
- Revenue vs. profit vs. personal income (11:35)
- From "side hustle money" to quitting your day job (14:30)
- Questions for reflection at six figures (18:16)
Links and comments: http://www.entrepreneursinmotion.com/phases
I was listening to the "laddering up" strategy described by Clay Collins of LeadPages in this interview, and there were a couple things that rubbed me the wrong way. It brought flashbacks to when I would read case studies of successful businesses and get frustrated and depressed that my business was nowhere near that level. I was inspired to make this episode, in which I explain the reasons you should avoid the "comparison trap" as well as a couple ways to use comparisons for good. Highlights: - My issue with the "three rungs" and "five ones" strategies described by Clay (2:01) - Two reasons it's ALWAYS apples to oranges (5:51) - How much of a role does luck play in business? (9:42) - How to be motivated rather than depressed by comparisons (12:49) Show notes and comments: http://www.entrepreneursinmotion.com/compare/
Today we have an update to the listener case study featured in Episode 23. Paul Fontanelli of PhotographyTV.com fills us in on how he’s been growing his following on social media through experimentation and collaboration. We talk about what has worked, what has been a dead end, and how Paul plans to move forward. He also shares some great insight into striking the right balance between work, business, and family. Highlights: - Paul shares specific numbers for his audience growth – and how he achieved them (3:00) - The key change Paul made to his YouTube content strategy (8:18) - Three different types of collaborations to grow your audience (15:40) - Practical tips for juggling work, business, and family without becoming miserable (23:13) - The challenge of monetization (27:52) Show notes: http://www.entrepreneursinmotion.com/photo2
If you have an online business, you can work from anywhere! But should you use that freedom to travel perpetually -known as being a digital nomad - or would you rather establish a "home base"? In today's episode I describe the pros and cons of each lifestyle and talk about which one I've chosen... for the moment anyway :-) Highlights: - Five downsides to living the dream life of constant travel (5:08) - How to get "the best of both worlds" (10:10) - Avoiding the temptations of the dominant American cultural scripts (13:03) - Where I spent the first few years of my business (16:53) - The factors behind our decision about where to be right now (19:01) Links and show notes: http://www.entrepreneursinmotion.com/home
You've done your research, you've narrowed down your niche, and you've created your product... but no one's buying. Today's guest is an English teacher named Christina who faced this frustrating situation. In this interview, she tells the story of how she expanded her niche and adjusted her product packaging and branding. Christina also shares great tips for organizing your time when you have private clients, but you also want to create longer-term products. Highlights: - Why nobody in Christina's original target audience would buy her courses (4:00) - How Christina changed her mindset and strategy around her niche - and the results (10:10) - Finding out the most effective and appealing way to package your products to meet customer needs (14:58) - Balancing your schedule between one-on-one clients and creating products, courses, and group programs (21:05) Links, show notes, and comments: http://www.entrepreneursinmotion.com/france
It's THE question for every entrepreneur trying to turn their side business into their main livelihood - when should you quit your day job and pull the plug on a regular paycheck? The internet is full of encouragement to "take the leap," but I don't think that tells the whole story when it comes to such a difficult and complex decision. In today's episode, two previous guests on the show (Alex and Kristi) talk about the struggles of quitting their day jobs and give some great advice for others considering it.
Highlights:
- Why Alex did NOT take a big leap of faith... and what he did instead (3:30)
- The importance of considering longevity in both business and life (5:05)
- What to do if all your mental energy is spent on your day job (10:09)
- How Kristi tried to quit three times before finally cutting ties - and what her first year of full self-employment was like (15:46)
- Determining your level of risk tolerance (19:57)
- What happens if everything goes wrong after you quit? (24:52)
Links and show notes: http://www.entrepreneursinmotion.com/quit
Today I'm talking with Kristi from Encircled, a company that produces versatile and ethically-made women's clothing. She talks about expanding beyond her first product - a difficult point for many entrepreneurs - and gives us an inside look at her current team members and structure. I also asked Kristi about common mistakes that people make in e-commerce, and she gives some great tips that can be applied to any business. Highlights: - How did Kristi spend $20,000 of her own savings when she started? (2:30) - The evolution of a business: coming up with new products vs. developing your existing product further (7:27) - What Kristi's team looks like and what she does on a day-to-day basis (11:37) - Three specific mistakes made by e-commerce businesses as well as other companies (16:40) Links and show notes: http://www.entrepreneursinmotion.com/encircled
Life is crazy right now! I've been house-hunting and haven't had very much time or energy to focus on my main business. In the month of April, I worked a total of 40 hours... yet I kept things running and my sales stayed strong. In this episode, I describe exactly how I spent my time and explain how my business can run (almost) on autopilot.
Highlights:
- Growth mode vs. maintenance mode for your business (2:08)
- Hourly breakdown of how I spent my time in April (4:15)
- How I avoid running dry of topic ideas (6:41)
- 3 reasons my sales stayed strong despite minimal work (9:36)
- 3 actionable takeaways for you (15:38)
Show notes: http://www.entrepreneursinmotion.com/minimum
In episode 34 about customer feedback, I offered a free website review to three listeners of this podcast. One of them, Jose from hellospanish.co, has generously allowed me to share the critique publicly so that everyone can learn from it. Listen to the episode and check out the screenshots to get an idea of the visuals: Highlights: - Finding out what your brand's specific strengths are, and crafting an intriguing homepage headline (2:07) - Specific suggestions for getting more e-mail opt-ins (6:30) - Comments on site layout, design, and speed (8:50) - Clearly organizing your offers and products so that potential customers aren't confused (12:14) Show notes: http://www.entrepreneursinmotion.com/review1
Have you ever experienced imposter syndrome? It's when you're unable to feel good about your accomplishments - instead, you feel like you're faking it and at any moment you'll be exposed as someone who really doesn't know what they're doing. Most entrepreneurs have been struck by these feelings at some point, including me. In today's episode I talk about six ways you can overcome insecurity and feel more confident in your business journey. Highlights: - Various things that make me feel insecure as an entrepreneur (2:00) - Why your feelings might be misleading you... and who you should actually listen to (6:19) - One thing that can help you overcome perfectionism (9:20) - Redirecting your mental energy in more productive ways (11:24) Show notes: http://www.entrepreneursinmotion.com/imposter
Today's guest started her entrepreneurial journey early - at the age of 15! Chelann founded her current business - a juice bar in Yakima, Washington - at 18, and now, nearly two years later, she's sharing her biggest challenges and breakthroughs. In this episode, Chelann talks about how she intentionally created a strong brand identity and company culture. She also gives some practical tips for NOT letting your business completely take over your life, and talks about finding other entrepreneurs to relate to. Highlights: - The challenge of dealing with what's unexplored and unexpected in your first year of business (2:45) - How Chelann's business survived and thrived where other local juice bars failed (6:15) - Specific things Chelann did to establish her brand both inside her company and among customers (9:30) - Chelann's secrets for working hard, yet avoiding burnout (16:45) - Losing the ability to relate to other people your age - and how Chelann has dealt with that (20:30) Show notes: http://www.entrepreneursinmotion.com/juice
Confession: productivity is still a challenge for me, even 5 years into my business. I often struggle to get motivated, find it hard to concentrate, and feel unsatisfied with what I've managed to get done. Although I certainly don't have it all figured out, here are 5 productivity techniques that have had a significant impact on my work. If you're having a hard time, try one of them and see if it works for you! Highlights: - One thing that enhances my focus and stops me from being scattered (1:57) - How I get weeks ahead on content production (2:46) - Productivity jet fuel - THIS is the main reason I was able to create 12 products (and start this very podcast) (4:34) - The ""sprint-and-rest"" technique to push yourself yet avoid burnout (8:21) - What helps me feel good about the day's work (10:33) Show notes: http://www.entrepreneursinmotion.com/5hacks/
Today I'm talking with Ina from MyMantraActive.com - a thriving active wear brand that she started despite having zero experience in the industry. Ina shares all about how she found a supplier and what she did to build her following so that people were ready to buy when she launched. She also gives some tips for developing a strong brand and involving customers in the journey. Highlights: - Where Ina found her manufacturer (5:40) - How Ina built her audience before she even had a product (10:20) - The ongoing challenge of branding and setting yourself apart from the competition (14:55) - What does Ina's work and life look like now? (23:30) - Ina's plans for her companies in the upcoming years (26:45) Links and show notes: http://www.entrepreneursinmotion.com/mantra/
It's tax season! If you're intimidated by the legal aspects of taxes, trademarks, and incorporation as a solopreneur, I'll try to shed some light on them and provide some guidelines in this episode. Highlights: When and where should you incorporate? (2:22) My experience with trademarks (6:30) Don't pay more tax than you should (10:45) Tax advantages based on your business structure (14:42) Why it's worth it to pay for help (16:40)
Today I'm talking with Alex from ModernHealthMonk.com, a health and wellness site that helps people lose weight and get rid of chronic pain. Alex is one of my oldest mastermind partners, and we've been through a LOT of the messy ""figuring it out"" stage together. In this interview, Alex describes how he built his online business through a long process of experimentation, and talks candidly about what worked and what failed in a big way. One strategy that succeeded for him was launching books on Amazon, and Alex lays out the launch strategy that turned his book into a best-selling passive income producer. Highlights: - The ins and outs of content marketing (8:48) - The infoproduct dilemma: how to turn it into a truly sustainable business? (12:45) - Alex's biggest growth lever - the 20% rule (16:05) - Surprising things that just never worked out for Alex's business (20:00) - The Amazon launch strategy that generates royalties month after month (28:05) Links and show notes: http://www.entrepreneursinmotion.com/monk
I put off asking my customers for feedback and testimonials for far too long! Don't make the same mistake I did. Here's why it's crucial to gather feedback/testimonials, and 5 very practical ways you can do so. Highlights: - Here's what you're missing out on (1:30) - An opportunity for YOU to get feedback from ME (2:43) - The e-mail you can send TODAY (4:15) - Two ways to gather feedback on an ongoing basis (6:48) - Featuring customers in case studies (8:43) - The birthday/anniversary message (9:59) Show notes: http://www.entrepreneursinmotion.com/feedback
Today's guest is Chichi Eruchalu, who has an amazing story of burnout and recovery. When things became too much to handle, she made the bold decision to shut down her online coaching/consulting business. Six weeks later, she came back to it with a clear vision and strategy for designing her life and work - and has now built a healthy and successful business. Chichi also shares tips for gaining visibility in today's crowded marketplace, talks about her experience going viral, and much more. Highlights: - How Chichi evolved from being a VA to her current business (2:23) - Tips for gaining visibility in today's crowded internet (6:00) - What happened when one of Chichi's Facebook videos went viral (9:15) - Why Chichi shut down her business upon reaching burnout - and how she came back stronger (13:40) - Setting boundaries for designing your ideal business and life (20:00) - How Chichi accomplishes so much even with young children at home (24:55) Links and show notes: http://www.entrepreneursinmotion.com/chichi
What should you do if your significant other is somewhat less than supportive of your entrepreneurial efforts? Don't just dismiss their concerns! In this episode, I discuss some reasons your partner might be hesitant or resistant to the entrepreneurial journey - and how you can overcome them together. Highlights: - Why you shouldn't overshare with your partner (2:15) - How to overcome resistance coming from ignorance (3:44) - Handling valid concerns about your financial health (5:57) - What to do if you have workaholic tendencies (7:11) - Frustration when things are taking a really long time (9:01) - My own relationship/business evolution (11:25) Show notes: http://www.enterpreneursinmotion.com/support
Gabby Wallace has built a YouTube channel with more than 250,000 subscribers - and it generates tons of leads and customers for her online courses. Today, she talks about her humble beginnings, how she grew her channel, and how you can optimize yours.
Highlights:
- Gabby's first (horrible) video - and why she posted it anyway (3:05)
- How Gabby grew her channel to 250,000+ subscribers over several years (5:15)
- Gabby's template for quick and easy video recording (7:30)
- Why competition doesn't matter on YouTube (9:45)
- What her video production process looks like now (13:40)
- Quick-win tips for optimizing an existing YouTube channel (16:15)
Show notes: http://www.entrepreneursinmotion.com/gabby
When I started my business, I was too insecure to reach out and get myself in front of influencers and their audiences. Don’t make the same mistake I did! Nowadays I’m on the other end, receiving proposals and pitches from newer folks – and in today’s episode, I discuss five specific tips for approaching influencers successfully. Confession: I really struggled with recording this episode because I didn’t want it to sound incredibly stuck-up :-/ My only interest is to provide a glimpse into the influencers’ position, in order to help people improve their pitches for mutually beneficial collaborations! Highlights: - Don’t even think about doing this, because you will get ignored (2:30) - Everyone – including an influencer – LOVES receiving this type of message (4:50) - Your proposal/pitch MUST fulfill these three criteria (6:15) - Striking the right tone and length for your e-mail (9:15) - What to do if you’re rejected or ignored (14:30) - A bonus tip! (18:18) Show notes: http://www.entrepreneursinmotion.com/influencer
Most entrepreneurs strike out on our own because we're fiercely independent - but eventually we reach the point where we need to take on contractors and employees. How can we create great companies where people can thrive? How to transition from a ""solopreneur"" to an employer? Today's guest, Halelly Azulay, is an expert in crafting company culture and developing leadership. She's sharing some great tips about people skills and strategies in building teams. Highlights: - Symptoms of poor leadership and an unhealthy company culture (7:00) - What are some good habits that solo founders can adopt from the very first hire? (10:54) - How to walk the fine line between giving employees freedom vs. controlling or micromanaging (18:10) - Tips for solopreneurs afraid to pull the trigger on a first hire (25:55) - How Hallely helped transform a department with serious interpersonal issues (30:25)
Show notes: http://www.entrepreneursinmotion.com/talent
Ups and downs are a natural part of the entrepreneurial journey - but what about when something REALLY BAD happens? You know - one of those major disasters that makes you panic as you feel like your whole business could fall apart. In today's episode, I talk about a few of my flip-out moments and suggest several more constructive ways to handle them. Highlights: - 3 questions to ask yourself during a disaster (2:28) - Why PayPal froze my account - and how I got it back (3:00) - When hundreds of my opt-ins went into a black hole (6:15) - My website migration nightmare (9:40) - When my whole membership/sales system went down (14:40) - One habit that can save you during unexpected disasters (17:00)
Links and show notes: http://www.entrepreneursinmotion.com/flipout
Do you think that the only way to make money online is to teach others how to make money online? Wrong! Most entrepreneurs who are making a living in other niches simply aren't constantly broadcasting or publicizing it. Today's guest, Brock McGoff, runs themodestman.com - a style blog for shorter men. In this interview, he talks all about driving traffic, working with sponsors, and more. Highlights: - How Brock could tell that his style blog was gaining traction, after other niche sites failed (4:15) - The ins and outs of working with sponsors (7:30) - How to strike a balance between informative and promotional content (12:45) - Brock's biggest growth drivers (16:00) - What Brock's day-to-day work looks like now (23:00) Show notes: http://www.entrepreneursinmotion.com/modest
Tracking your time and money can help you make better use of two of your most important resources! In today's episode I explain the super-simple, streamlined way I keep track of these two things on a day-to-day basis in my business - as well as how it helps me make better decisions and gives me more peace of mind. Highlights: - If you can answer ""yes"" to any of these questions, then you should be tracking (1:00) - The best tracking system is... (3:45) - Why I abandoned my time tracking software - and what works better (6:20) - How I do all my financials in just 30 minutes per month (14:55) Show notes: http://www.entrepreneursinmotion.com/track
How has Stephen Parato managed to build his business in the very competitive niche of positivity, spirituality, and lifestyle design? He tells all about it in today's interview, including his biggest challenges and light bulb moments. Stephen has written multiple books on Amazon; he's also working on improving his online course and has recently launched a unique coaching program. I found this conversation fascinating and I hope you do, too. Highlights: - Standing out in a very crowded niche (3:40) - How Stephen launched his Amazon books (6:00) - Why Stephen's re-thinking his course (9:00) - His biggest mindset challenge, and a light-bulb moment (12:55) - Stephen's newest project: ""Mystery School"" (17:35) Show notes: http://www.entrepreneursinmotion.com/good
In today's episode, I'm taking you through my year month by month - pulling out some of the key lessons learned, which you can apply to your own online business.
Tell me about your year! Leave a comment at http://www.entrepreneursinmotion.com/2016review
I love case studies, and if you do, too, then you’re in for a treat with this episode! Paul Fontanelli is a husband and father with a full-time job, who’s building his photography training business on the side. He offered to make his business an ongoing case study, so we can check in with him at regular intervals and find out what he’s tried, what has worked, and what hasn’t worked. In this conversation he describes how he’s invested his time in the first months of business – as well as how he FINDS the time to work on his business – and at the end of the episode I give him concrete suggestions for taking his site to the next level. Highlights: - How Paul makes time to work on his site while working full time and having a family (3:00) - How he’s built traffic from scratch (7:00) - Getting people from Instagram & YouTube to your actual website (11:00) - The curse and blessing of being obsessed with stats! (15:00) - My specific tips for Paul to get more traffic and opt-ins (21:00) Show notes: http://www.entrepreneursinmotion.com/photo
There are tons of courses that teach you about building an online business - or about a specific skill like copywriting, product launches, podcasting, webinars, or conversion. Nowadays we've also got plenty of entrepreneur communities online, where you can connect with other business owners. Are these worth investing in? I share my experience and opinions in today's episode. Highlights: - Three reasons I've never bought an online business course (2:15) - ...but here's why you might want to, and what to ask yourself (5:20) - Three huge benefits of entrepreneur communities (10:15) - Why I love the community I'm currently part of (18:00) Show notes: http://www.entrepreneursinmotion.com/worthit
What really caught my eye about Joseph Terndrup's story was the fact that he didn't hit it out of the park on the first try - instead, he started SIX different businesses before ultimately finding a model that worked for him.
His "startup experiments" were in diverse areas, from advertising to online courses to house and car flipping. Why didn't those things work for him, and how did he ultimately create a solid business? Find out in today's episode.
Highlights:
- How Joseph spent 2 years on an idea that ultimately flopped (1:30)
- Using "startup experiments" to find what works (3:00)
- Why is "founder fit" so important, and how does it feel? (7:00)
- How he grew after getting the first clients in the door (10:00)
- Making that big decision to let go of the day job (11:30)
- What Joseph's working on now - and the next step (16:00)
- Joseph answers, "How can you tell if your business experiment is working or not?" (18:30)
Show notes: http://www.entrepreneursinmotion.com/experiments
There are three kinds of tasks in business: ones you love and are a natural at, ones you hesitate and make excuses not to do, and ones you absolutely hate. Should you stick with only the things you're already good at, or should you force yourself to do the unpleasant stuff? Here are my thoughts on how we entrepreneurs can get outside our comfort zones - and 3 times I've done this in my own business, with surprising results.
- "Say yes to the universe" vs. "Heck yeah or no" (2:45)
- How to capitalize on your strengths (5:20)
- What about things that are outside your comfort zone? (6:25)
- The 3 things I've had to "stretch" in order to do (7:30)
- The one-month challenge (11:30)
- The no-thank-you portion (12:40)
Show notes: http://www.entrepreneursinmotion.com/try
Gabby Wallace believes in collaboration, not competition. She organized a one-week "flash sale" with several other online English teachers - and not only were 400 packages sold to delighted customers, but the sale also supported an educational charity.
Listen to Gabby share how she organized the sale, what she learned and changed in the 2nd (and about to be 3rd) time around, and flash-sale marketing strategies that work.
Highlights:
- How Gabby went from idea to successful super-sale in only a month (2:00)
- What kept her up at night during the first sale (5:15)
- What she learned and changed before the second sale (7:45)
- How the sale also contributed to charity (10:15)
- Marketing strategies for a flash sale (12:00)
- How can you apply a flash sale in other areas? (14:15)
Show notes: http://www.entrepreneursinmotion.com/flash
E-mail marketing has been a HUGE factor in the success of my business - over 95% of my sales come from my e-mail list. I've been doing e-mail marketing from day 1, and I've evolved from a basic strategy, to an intermediate one, to an advanced and complex autoresponder today. Here are some e-mail marketing tips for entrepreneurs at all stages of business.
- Entrepreneurs that bite off more than they can chew (1:20)
- Why e-mail marketing is essential - and better than social media (2:25)
- Basic email strategy - how often and what to e-mail them (4:40)
- Intermediate level: My initial autoresponder (7:15)
- The super-engaging first e-mail in my sequence (8:35)
- Advanced: How I use "mini-series" (11:40)
- 3 examples of my triggered e-mails (13:07)
- Results from the year without launches (16:10)
Show notes: http://www.entrepreneursinmotion.com/email
Laura Petersen started a local tutoring and test prep company - and after some trial and error, she was able to find great clients and grow the business into a success. Nowadays she's involved in podcast marketing and copywriting, and has a ton of GREAT strategies to share!
- How Laura started her tutoring and test prep company (2:30)
- The advertising idea that actually brought in the wrong clients (6:30)
- How Laura built relationships that led to better business (8:20)
- What's Laura's role now that the company has matured? (11:00)
- How to grow your podast and get interviewed on others' shows (15:55)
- Why good copy is essential to every website (20:20)
- Mini master class on 6 tips for improving your copy yourself (21:54)
Show notes: http://www.entrepreneursinmotion.com/lp
No matter how experienced or successful we are as entrepreneurs, we all face times when we just feel "blah" about our businesses. What should you do when your work feels like a drag, your inspiration is nowhere to be found, and you just can't muster the excitement to do anything in your business? Here are three strategies that have helped me get my motivation back.
- The three modes of motivations (0:45)
- My first major motivation plateau - and the trip that helped bust me out of it (2:30)
- Are you working on the wrong stuff? (5:55)
- Give yourself a freaking break! (7:30)
- You don't have to be 110% productive (9:23)
Leave a comment: http://www.entrepreneursinmotion.com/motivation
Elena Mutonono is a teacherpreneur who has successfully transitioned from 1-to-1 lessons into a more scalable business model - and now she helps other teachers to do the same. In this episode, she talks about how she pivoted her business strategy several times until finding a way to make sales while on vacation. Elena also shares tips for developing a smart e-mail marketing strategy that truly serves your audience.
- How Elena lost 90% of her business... and bounced back (3:30)
- How she faced and overcame "imposter syndrome" (6:43)
- Why she niched down and how she differentiated from other similar courses (9:45)
- The limitations of teaching online courses on Udemy (14:32)
- How Elena helps teacherpreneurs with email strategy (17:15)
- What her vacations were like before & after having e-mail automation (19:00)
- Elena's response to the common objection of "I don't want to bother people by emailing them all the time" (21:10)
- How to get to know your audience deeply (24:45)
Show notes: http://www.entrepreneursinmotion.com/em
I hate when successful entrepreneurs try to promote easy step-by-step "formulas" to grow a business. What works for one industry or business might not work for another; what worked in the past may not work now. Every business is unique, and we entrepreneurs have to experiment to find out what works best for US!
With that said, the "only 3 ways to grow a business" paradigm by Jay Abraham is really useful in sorting through the zillions of online business tactics and finding strategies you should use for the greatest impact in your business.
- My main lead generation strategy (3:50)
- What I focus on when I improve my sales pages (7:00)
- How I use an "appetizer product" to drive conversions (8:06)
- 3 to increase transaction value beyond price increases (10:24)
- Getting customers to pay you over and over (17:15)
- One thing a lot of entrepreneurs forget to do post-purchase (19:00)
- Cutting through the noise of online business tactics (21:30)
Show notes: http://www.entrepreneursinmotion.com/ways
Entrepreneurs often struggle to find the right work-life ratio - and the way I approach it has changed significantly over the years. I'll describe the four "phases" I've gone through: Redeeming the scraps, Half and half, Workaholic (and recovering), and Finding the sweet spot.
Show notes: http://www.entrepreneursinmotion.com/time
- Phase 1: Redeeming the scraps (2:55)
- Phase 2: Half and half (7:00)
- Phase 3a: Workaholic (9:38)
- Phase 3b: Guilty/recovering workaholic (12:00)
- Phase 4: Finding the sweet spot (14:21)
Recurring revenue is often seen as "the Holy Grail" of business - who wouldn't want income that's practically guaranteed month after month? I launched a paid membership program that initially looked successful, but ended up being a drag. Here's how I made the tough call to shut it down, and how I communicated it to subscribers. But there's a happy ending to the story - I was able to redeem some of the material and turn it into a popular new course.
Show notes: http://www.entrepreneursinmotion.com/membership
- My attempt at a monthly subscription program (1:50)
- The GOOD results... and the warning signs (2:45)
- The disastrous relaunch (5:30)
- Two keys to a successful membership program (+examples) (7:25)
- Why I didn't start a community, but how you can do successfully (9:53)
- Why I ended it earlier than planned, and how I notified the members (14:30)
- How I turned a dead program into a profitable new product (16:55)
My first ever product launch was awful - just 3 sales at $9 each. At the time it was a huge downer, but looking back I can point out the exact mistakes I made. Through iteration and experimentation, I now have a product launch strategy that works very well for my audience - and although I don't believe there's a "perfect" product launch formula, today I'll share my exact sequence of launch e-mails and the rationale behind each message.
Show notes and links: http://www.entrepreneursinmotion.com/launch
- My first miserable attempt at a product launch (2:49)
- The two cardinal sins I committed with the launch e-mail (5:37)
- Improvements I made to my next launch (8:00)
- Why I don't believe there's a perfect product launch formula (11:59)
- The specific sequence of launch e-mails I use now, and the reason for each one (15:35)
- The brand-new strategy I used that made me VERY uncomfortable, but was extremely popular (22:41)
- What you should do if your product launch fails (28:59)
Tim Ferriss pioneered the idea of a "dreamline," an outline of your business and life goals that can help make them more achievable. In this episode I look back at my dreamlines from year 1 of my business and from 10 years ago, and see which goals I achieved (and what else happened that wasn't even on the list).
Show notes: http://www.entrepreneursinmotion.com/dreamline
- My first dreamline in year 1 of business (2:10)
- Did I hit 6 figures? (3:00)
- Did I buy my husband a motorcycle and start a 2nd business? (6:00)
- Did I become location independent? (7:30)
- What else happened that I hadn't predicted? (8:30)
- My dreamline from 10 years ago (13:50)
- My reasons for NOT having a dreamline now (15:30)
- ...why I might want to make one (17:00)
- How I conquer FOMO (21:40)
- The danger of too much business input (1:00)
- Watch out for "task fibrillation" (4:00)
- How to naturally find what ideas are most impactful (5:15)
- How I categorize my ideas (6:30)
- How a "business map" can help (7:30)
- What you, as the business owner, should NOT be doing (9:55)
- How to pack your year with accomplishments (11:20)
- Using selective forgetting (14:00)
- How I plan my work day (16:40)
Show notes and comments: http://www.entrepreneursinmotion.com/prioritize/
First of all, for anyone who doesn't know what a mastermind is - it's a small group of people (usually 3-6 people) who meet and talk with some frequency in order to to help each other improve and achieve goals.
When I originally heard about the whole concept of masterminds, I thought they were for weak people who needed hand-holding or excessive encouragement to take even tiny steps - but boy, was I wrong. Good masterminds are about smart, driven people helping each other be the best they can be.
Over the course of my business so far, I've been involved in 6 different mastermind groups - not all at the same time, obviously. Some of them have been long-term, others have been for limited periods, like a 3-month "sprint." I'm not going to talk about each one individually; instead I'm going to pull out some of the best practices from my experience.
Show notes & transcripts: http://www.entrepreneursinmotion.com/mastermind
Last week's episode was about things I did "right" in my business, which made it grow. I'm saying the word "right" with air quotes, because keep in mind that what works for one person's business might not work for another. Today I want to look at the flip side - things that failed or didn't work out like I'd hoped. I'll talk about five of them today - the first two are sort of mindset-related, and the last three are more tactical.
Show notes & comments: http://www.entrepreneursinmotion.com/failures
In your first few years of business, you’re in a phase where you’re trying really hard to figure things out – everything from your product (or service) to your messaging, your price point, how exactly you’re gonna get leads and turn them into customers, your backend systems, even your business model itself.
It’s a time of intense experimentation. You’re studying best practices, you’re implementing them – you’re basically throwing a bunch of spaghetti against the wall and seeing what will stick. Some things you try are surprisingly successful, some strategies are a dead end, and others have lukewarm results. What works for someone else’s business might not work for yours, and vice versa.
A lot of entrepreneurs are extremely forward-thinking, so we’re always rushing on to the next experiment. But I think it’s interesting to reflect on your business and identify what were the key strategies and tactics that moved the business forward?
Show notes and comments: http://www.entrepreneursinmotion.com/growth
Almost every online business owner, at some point, has to tame the e-mail monster. The more our businesses grow, the more e-mails we have to deal with – and processing e-mail can turn into a mentally-draining time suck if you’re not careful.
I’ve got about 80,000 newsletter subscribers, and needless to say I get a LOT of e-mail. I thought I was decent with email because I usually didn’t fall behind – at least too far behind – yet it was still taking up time and energy that I could have been spending on other areas in my business.
So I made five changes that have drastically improved my efficiency when it comes to email, which is what I’m going to tell you about today. The first few things are some basic clean-up, and then the last few are really significant – they’re really key ways to save myself time.
Transcript & comments: http://www.entrepreneursinmotion.com/inbox
I used to look down on "mindset" stuff. In my voracious consumption of entrepreneurial blogs and podcasts, I'd always want TACTICS, really concrete tactics and strategies, and whenever I saw a post about mindset, I'd dismiss it. I'd assume it was a superficial "positivity" message, or something generic like "think like an entrepreneur, not an employee" - and I'd just skip it.
But the truth is that wrestling with your own psychologyand emotions is a major part of being an entrepreneur, and the way you think absolutely doesaffect your business on a practical level.
Click here to read the transcript and leave a comment: http://www.entrepreneursinmotion.com/mindset/
Our topic today is “single points of failure” – do you have any of these in your business, and are you prepared for a possible worst-case scenario? I’m going to ask you some hopefully provocative questions, and then tell you some of the specific things I do to head off disaster.
A single point of failure is defined as part of a system where, if that one part fails, the entire system stops working. The reason I think this is important to talk about is that a lot of us entrepreneurs are extremely forward-thinking. We move fast, break stuff, put a “minimum viable solution” in place that works for now, and we keep rushing forward. We rarely take the time to go back and make sure our ducks are all in a row when it comes to disaster prevention.
Read the transcript and leave a comment! http://www.entrepreneursinmotion.com/failure/
I’m really excited to dive into today’s topic, because how to spend your business profits is a question we all face, and it doesn’t have a clear-cut answer – but today I’m going to give you a framework for reinvesting in your business.
Tell me if this sounds familiar:
One year in, my business was generating about a thousand dollars a month. I still hadn’t quit my “day job,” and I was wondering what exactly to dowith that money. Other entrepreneurs would constantly say things like, “You gotta reinvest in your business to grow it faster!” – but I was really unsure about HOW.
What specificallyshould I spend this money on?I was nervous about possibly wasting the profit that I’d been working so hard to earn.
To be honest, this question is still something I struggle with now.
Like I said, there’s no answer that’s going to be one-size-fits-all – but I’m going to lay out six major ways to reinvest. I’ll tell you what I did, and then I’d love to hear your thoughts – you can weigh in at entrepreneursinmotion.com/profits
So here are six main ways to spend your business profits. Keep in mind that I’m not presenting them in any particular order of importance, OK?
Read the transcript and leave a comment: http://www.entrepreneursinmotion.com/profits/
Today I’m going to talk about:
- who this podcast is for and why I created it
- two key values of Entrepreneurs in Motion
- who I am and what I’m up to
Read the transcript and leave a comment: http://www.entrepreneursinmotion.com/intro/