Brand & New: Recent Episodes
INTA
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these purchases is a core driver of economic growth.
In today’s economy, intangible assets play a large role in shaping customer behavior and purchasing habits. Consumers are anticipating a logo, recalling a jingle, or associating a product with an influencer. How does a company determine which of these marketing assets to invest in? How do investors assess the company’s intellectual property (IP) to calculate future returns? And how can governments understand whether the businesses in their jurisdiction are creating IP that is likely to fuel economic growth?
Brand valuation provides a way to standardize questions such as these. Instead of having to subjectively describe why a brand is valuable, an organization can now quantify, assess, and benchmark intangible assets, and strategize accordingly, through brand valuation exercises.
INTA is approaching the valuation and commercialization of brands as a strategic priority within in 2022–2025 Strategic Plan. The Association is committed to provide brand professionals with a solid understanding of brand valuation and evaluation, to help them become key partners to their finance teams and effectively communicate the value of trademarks to both members of the C-suite and externally. Earlier this year, INTA recently published the Presidential Task Force Report on IP Reporting for Brands. Valuation methodologies are also covered in its Finance for Non-Finance Legal Professionals Certificate Program.
Today’s guest is David Haigh, the founder and CEO of Brand Finance Plc. He is a pioneer and foremost expert in brand valuation. He has worked in the field of branded business, and brand and intangible asset valuation since 1991 and, since 1995, has specialized entirely in this area.
Mr. Haigh has represented the British Standards Institution in the working parties responsible for crafting international industry standards and has authored many articles on brand valuation, having been published in numerous marketing and finance newspapers and magazines, including Accountancy Age, the Financial Times, and Marketing Week. He has also lectured on the topic of brand valuation at business schools around the world.
Mr. Haigh graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practicing certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
Related Resources
- About David Haigh
- About the Brand Finance Institute
- Brands: Past, Present, and Future (Brand & New, July 2024)
- IP Reporting for Brands Presidential Taskforce Report (INTA, 2024)
- Finance for Non-Finance Legal Professionals Certificate Program (INTA)
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.
Our guest today is Dr. Joanna Seddon, Founder and Managing Partner at brand consultancy Presciant, where she specializes in helping clients maximize the financial potential of their brand and marketing strategies.
Before founding Presciant, Dr. Seddon was Principal and Global Managing Partner, Brand Consulting, at Ogilvy for 10 years. At Ogilvy, she developed a new focus on branding in M&A and brand architecture and portfolio strategy.
Dr. Seddon was previously the founder and CEO of Millward Brown/Kantar’s global brand consulting practice. In this role, she was responsible for the development of fresh approaches to brand and marketing strategy. This included the creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.
Prior to joining Kantar, Dr. Seddon was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity.
Notably, Dr. Seddon is also CEO of the Marketing Accountability Standards Board (MASB) since 2022, leading the trustees of the Marketing Accountability Foundation and MASB staff.
Dr. Seddon has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide and is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies.
Dr. Seddon holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation, and marketing ROI issues. She is the author of The Brand in the Boardroom, which won the WPP top Atticus prize, and has also collaborated with Jim Stengel, former CMO of P&G on several books, including Grow and Unleashing the Innovators, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships.
Resources:
- About Joanna Seddon
- The Marketing Accountability Standards Board
- The Brand in the Boardroom(Ogilvy, 2014)
- Intellectual Property Reporting for Brands Presidential Taskforce Report (INTA, 2024)
- International IP Accounting Standards Board Resolution (INTA, 2022)
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disappointment for the EU, but it has otherwise proven successful, albeit fragile and, in many respects, continues to strengthen as a unified citizen-led democracy.
The last few years have been tough on the EU. Economic uncertainty, rising inflation, and high energy prices, largely linked to Russia’s invasion of Ukraine, have left Europeans with a deepening sense of pessimism. In a survey of Europeans in the 2023 Edelman Trust Barometer, only 20 percent agreed that they or their family will be better off in next five years. Trust in government is low and there is a deepening divide on critical issues.
At the same time, the EU is the largest single market globally today. With a population approaching 450 million people and a GDP of €16 trillion, if it was a country, it would be the world’s third largest (by both these metrics). The EU is ultimately a political and economic partnership, but it faces similar challenges to other economies. And these challenges are frequently compounded by the need to find consensus—and often compromise—among the 27 member states on very complex issues. No doubt, that is essentially how democracy works—it’s difficult by design—but the EU government and member states do just that: They find consensus and compromises, and they legislate. A recent example is the Artificial Intelligence Act, the first-ever legal framework on AI, which was unanimously endorsed by all 27 member states.
Our guest today is Karen Melchior. In 2019, Ms. Melchior became a Member of the European Parliament (MEP). Frustrated with the state of politics in both Denmark and the EU, she first ran for office in 2014 and was elected the following year to the Copenhagen City Council, where she served on the Social Committee and the Health and Care Committee.
Ms. Melchior has worked as a diplomat for the Danish Ministry of Foreign Affairs and in data protection law and IT security at the Danish Agency for Labor Market and Recruitment. She holds an MA in Law and a Masters of Public Administration.
As a MEP, Ms. Melchior serves on three committees: Legal Affairs, Women’s Rights and Gender Equality, and Internal Market and Consumer Protection. She is also a member of Renew Europe, the third-largest political group in the European Parliament.
In an online biography, Ms. Melchior said the following: “Political systems are created by people. They can also be changed by people. We cannot afford to let our frustrations grow to the point where they overshadow our capacity for action. Hate can be triggered as easily as hope. The society we have built, based on cooperation and freedom, is fragile. We need to fight every day to sustain it. We can achieve a lot if we dare to try! Let’s roll up our sleeves, lift our gaze, and work together to create the kind of world we want.”
Resources:
- About MEP Karen Melchior (European Commission)
- About MEP Karen Melchior
- The EU Artificial Intelligence Act
- Corporate Sustainability Due Diligence (European Commission)
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and to celebrate IP as a driver of innovation, creativity, and economic development. WIPO selected April 26 for World IP Day as it was on this day in 1970 that the Convention Establishing WIPO entered into force.
Each year, World IP Day focuses on a specific theme. This year, it looks at the ways in which IP is advancing the United Nations’ Sustainable Development Goals—or SDGs. The 2030 Agenda for Sustainable Development, adopted by all UN Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries—developed and developing—in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.
Titled, “IP and the SDGs: Building our common future with innovation and creativity,” World IP Day 2024 looks at how we need to re-think how we live, work, and play, if we are to build a common future and achieve the SDGs. It is an opportunity to explore how IP encourages and amplifies the innovative and creative solutions that are so crucial to building our common future, and how inventors, creators, and entrepreneurs can benefit from IP to achieve their own goals while also heling improve people’s lives and safeguard our planet in line with the SDGs.
Our guest today is Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector, at WIPO. The Global Challenges and Partnerships Sector covers issues relating to traditional knowledge, traditional cultural expressions, and genetic resources. It also leads WIPO’s efforts to work with other UN agencies and international organizations on cross-cutting global issues; builds on and expands partnerships with stakeholders, including those from international, business, and civil society sectors; and builds bridges with new stakeholders.
ADG Kwakwa served as General Counsel at WIPO from 2004 until September 2016. He holds an LL.B. degree from the University of Ghana, an LL.M. from Queen’s University in Canada, and an LL.M. and a J.S.D. from Yale Law School in the United States. Before joining WIPO, he practiced with the law firm of O’Melveny and Myers in Washington, D.C., worked as International Legal Adviser at the Commission on Global Governance in Geneva, Switzerland, as Senior Legal Adviser at the Office of the United Nations High Commissioner for Refugees, and as Legal Affairs Officer at the World Trade Organization.
Resources:
- About Edward Kwakwa
- About World IP Day
- WIPO’s Global Challenges and Partnerships Sector
- The United Nation’s SDGs
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.
Today is International Women’s Day. Held annually on March 8, International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. In recognition of this, today’s episode of Brand & New previews INTA’s soon-to-be-published “gender indicator study.”
Last year, a diverse project team of INTA members developed a survey investigating how gender affects the experience of trademark practitioners in the workplace, with a focus on representation, career progression, and work-life integration. The survey was sent out to INTA members late last year and respondents, including both men and women, from more than 90 jurisdictions participated and shared their views.
Given the global and diverse nature of our community, the research aims to uncover deep insight into the gender-based experiences of trademark practitioners around the world today, reveal the key indicators shaping those experiences and defining our workplace, and capture how IP professionals feel about their own experiences. While the survey suggests that progress is being made, there is still much to be done to truly improve the experiences of women in the trademark field.
Our guests are Rachel Armstrong, Shwetasree Majumder, and Muireann Bolger. Ms. Armstrong is a Partner at Gowling WLG and based in Dubai in the United Arab Emirates. Rachel serves on the Women’s LeadershIP Initiative Project Team and on INTA’s Brands and Innovation Committee. Ms. Majumder is a Managing Partner of Fidus Law Chambers, based in Nodia, India. She serves on the INTA’s DEI Council and the Enforcement Committee. She is also a past board member. And, Ms. Bolger is Deputy Group Editor at World IP Review, based in London, England. She takes the lead on all DEI-related coverage for World IP Review and is a co-author of INTA’s gender indictor story.
Resources:
- About Rachel Armstrong
- About Shwetasree Majumder
- About Muireann Bolger
- International Women’s Day 2024 (internationalwomensday.com)
- The Women’s LeadershIP Initiative (inta.org)
- World IP Review’s Diversity Channel (worldipreview.com)
- Women Leaders Series: Advancing Athlete Rights (Brand & New, February 2024)
- Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)
- Women’s Empowerment in Intellectual Property (Brand & New, March 2022)
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty.
Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationship with technology. One billion ChatGPT web visits took place following its launch. According to PwC, AI is predicted to contribute $15.7 trillion to the global economy by 2030. Yes, the stakes are high. Yes, it’s a game changer. Yes, it’s full of possibility… and uncertainty.
Last month, the International Monetary Fund (IMF) released a study predicting that AI will affect close to 40 percent of all jobs. For some, it will be beneficial, boosting their productivity. For almost everyone else, their jobs are at risk. This report was published as business and political leaders from around the world prepared to gather in Davos, Switzerland, for the World Economic Forum, where AI took center stage. Highlighting the apprehension around this “disruptive” technology, the response from governments has been surprisingly swift. A number of countries signed a declaration on the safe development of the technology at an AI Safety Summit hosted by the UK late last year. And we’re seeing increased regulation around the world, including in the European Union, China, and the U.S., meaning in the world’s largest economies.
As businesses across all sectors explore AI’s potential, they must also wade through its unknowns and navigate evolving regulation. In other words, they must innovate and use AI responsibly.
Our guest today is Jon Iwata. He is an Executive Fellow at the Yale School of Management where he co-leads a program studying the leadership implications of stakeholder capitalism. He also directs the Data & Trust Alliance, a not-for-profit organization established in 2020 by CEOs of major companies including American Express, Johnson & Johnson, Nike, Pfizer, Starbucks, and Walmart. The Alliance develops and promotes the adoption of responsible data and AI practices. Among his various accolades and accomplishments, Mr. Iwata is also the co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors.
Resources:
- About Jon Iwata
- The Data & Trust Alliance
- AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. (IMF, January 2024)
- AI - artificial intelligence - at Davos 2024: What to know (WEF, January 2024)
- AI and the Legal World: A Revolution Happening in Real Time (Brand & New, November 2023)
- Will AI Take Your Job? (INTA Daily News, May 2023)
- How AI Will Impact Trademarks (INTA Daily News, May 2023)
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women in the IP community advance their careers and achieve professional success.
The “Women Leaders Series” brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. They are at the forefront of the conversation around how the landscape for women leaders is being shaped today.
Our guest today is Malaika Underwood. Ms. Underwood is CEO of Sandlot Technology Incorporated. She also retired from the USA Baseball Women’s National Team last year with the record for longest-tenured player on a USA Baseball National Team, man or woman. She earned five Women’s Baseball World Cup medals, as well as two Women’s Baseball World Cup All-Tournament Team selections. In 2015, she was honored by USA Baseball as Sportswoman of the Year. Currently, Ms. Underwood is an Assistant Coach for the USA Baseball Women’s National Team.
Ms. Underwood has over 17 years of experience as a sports business executive. Before joining Sandlot, Ms. Underwood served as interim CEO at OneTeam Partners. OneTeam launched in 2019 as a joint venture between the NFL Players Association, MLB Players Association, and RedBird Capital to maximize the collective value of athletes’ rights through group licensing, marketing, media, and other ventures.
As interim CEO, Underwood managed the company through a major transition following the founding CEO’s departure and guided the company through the final months of the sale of Redbird Capital’s equity. That transaction valued OneTeam at US $1.8 billon.
Ms. Underwood also developed and executed the strategy for OneTeam’s college business, creating the largest group rights program in the world. Prior to assuming the interim CEO role, Ms. Underwood was Senior Vice President of Licensing where she provided oversight for the company’s growing consumer products business.
In 2021, Ms. Underwood was named one of Sports Business Journal’s 40 Under 40. In the same year, the United States Supreme Court issued a unanimous ruling in NCAA v. Alston, paving the way for college athletes to profit from their name, image, and likeness (NIL) rights for the first time. Unlike professional athletes, amateurs cannot be paid for their contributions to a team. While this has not changed, the NCAA has been forced to change its rules regarding NIL rights of student athletes. This has been a game changer for sports. Ms. Underwood is not only an expert on the topic, she is also deeply passionate about it!
Resources:
- Malaika Underwood – Athlete Bio (teamusa.com)
- Supreme Court Strikes NCAA’s Limits on Education-Related Benefits for Student Athletes(U.S. News, June 2021)
- Malaika Underwood: Writing Her Own Story (usabaseball.com, February 2021)
- Forty Under 40: Malaika Underwood (Sports Business Journal, June 2021)
- Three Questions for Malaika Underwood (INTA Bulletin, November 2023)
- The Women’s LeadershIP Initiative (inta.org)
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be the new voice, curating experiences and stories that will resonate with listeners. Their passion and dedication to fostering a connected listener community mirrors the essence that Brand & New has always strived for.
For this episode, who could be a better guest than INTA CEO Etienne Sanz de Acedo, who has supported this podcast from day one. Mr. Sanz de Acedo has been deeply involved in the world of IP throughout his career, advocating for the protection and development of trademarks on a global scale. Under his leadership since 2013, INTA has worked toward enhancing consumer trust, economic growth, and innovation across international borders. He’s been an influential figure, steering INTA towards impactful advocacy, educational initiatives, and member services worldwide. Prior to leading INTA, Mr. Sanz de Acedo had a rich history of more than 15 years working within the European Union IP Office and in private practice. His strategic acumen and forward-thinking approach have been pivotal in navigating through multifaceted challenges and opportunities raised by the digital age and globalization.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further about Etienne Sanz de Acedo:https://www.linkedin.com/in/etienne-sanz-de-acedo-6b355873/
Also of interest:About INTA
INTA’s Strategic Plan
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn’t unfounded. Goldman Sachs estimated in a 2023 report that 44 percent of current work tasks in the legal field could be automated. What does AI hold for the legal practice? Is it the threat that we most commonly hear about—Are we all going to be replaced by machines? Or is it an opportunity to evolve? Or maybe both? In short, is AI the revolution that many talk about for the legal world, and how can we prepare for it?
Our guest today is no less than Richard Susskind. Mr. Susskind is a renowned expert and visionary in the field of law and technology. With a career spanning several decades, he has made significant contributions to our understanding of how AI is transforming the legal profession. Mr. Susskind is not only a prolific author but also a sought-after speaker and consultant, advising governments, law firms, and legal organizations on how to adapt in the Digital Age.
His work has been translated into 18 languages, and he has been invited to speak in over 60 countries. He has written 10 books including The Future of Law, Tomorrow’s Lawyers, and, with three editions, The Future of the Professions with Daniel Susskind, with the last edition was published in 2022. He has also published two editions of an online course titled, “The Future of Justice.” He has also contributed more than 150 columns to The Times. In 2000, he was appointed an office of the Order of the British Empire by Her Majesty, the Queen. In 2022, it was announced that His Majesty the King, had approved Mr. Susskind appointment as an Honorary King’s counsel.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:https://www.linkedin.com/in/richardsusskind/?originalSubdomain=uk
Also of interest:
Richard Susskind’s official website
Beware of "Technological Myopia," Richard Susskind Says About GPT-3.5 (law.com, February 2023)
How will leveraging AI change the future of legal services? (Reuters, August 2023)
India: The Artificial Intelligence Revolution and Its Intellectual Property Implications (Brand & New, June 2022)
Artificial Intelligence Threatens Trademark’s Gatekeeper Role (INTA Bulletin, February 2022)
Artificial Intelligence and Legal Research in the 21st Century (INTA Bulletin, December 2020)
The IPO of the Future—Think Tank Report & Checklist (INTA, November 2022)
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the status quo and, usually, driving change in the market sector and beyond.
In this episode of Brand & New we will zoom in on the idea of disruptive innovation, what it means, how it translates into intellectual property, how brand professionals can support and even advance it, the right corporate culture to foster it, and what disruption may look like in the near future. We also look at these topics against the backdrop of recent and rapid developments in artificial intelligence. Our guest, Aoife McArdle, has a storied career in this space, exemplified with experiences at the forefront of many disruptive innovators, including at Airbnb, Apple, and Skype. A law and business development expert by training, Ms. McArdle is a strategic thinker who has been a key initiator and driver in the rapid growth of many startups and well-established companies.
Ms. McArdle occupied prominent legal leadership roles in major international tech companies. This includes five years as European legal counsel at Apple, more than five years at Skype as their global head of commercial and regulatory affairs. As a founding leader of Airbnb’s Experiences business, she led their business affairs unit and their work in the areas on social impact and diversity and inclusion. In this role, she initiated and led a 10-year global partnership deal with the International Olympic Committee, the largest such deal for the company. With her broad experience navigating complex regulatory and policy environments for companies expanding globally, Ms. McArdle has become a sought-after innovation and disruption expert.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:https://www.linkedin.com/in/aomcardle/
Also of interest:https://hbr.org/2015/12/what-is-disruptive-innovation
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands experience harm from counterfeiting, not only inflicting massive negative economic harm, but also posing a danger to consumers’ health and safety and on the environment… And the trend is not slowing down and is in recent years further exacerbated by increased online counterfeiting.
Combating counterfeit is one of the most challenging concerns of our times. This is the mission of Countercheck, a German/Italian company, whose objective is to “revolutionize the counterfeit landscape” by closing the route to market for counterfeiters. Earlier this year, they won the award in the Scale-up category of INTA’s first-ever Open Innovation Challenge, prevailing among 31 entrants.
Countercheck has developed an anticounterfeiting technology (patent pending software) that allows parcel and postal firms to intercept and block small parcels containing counterfeit goods—before they are delivered to the end consumers—and take out of circulation. With access to worldwide cross-belt sorters equipped with parcel detection technology to identify and sideload suspicious parcels, brand owners and couriers can join forces in this fight and scale the removal of counterfeit goods from the marketplace.
Our guest for this episode of Brand & New is Phil Hamilton, Countercheck co-founder and CEO since 2021. Experienced in bringing new business solutions to a diverse set of industries and markets, he worked internationally for more than 15 years in business growth roles. He is based in Germany.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further: https://www.linkedin.com/in/phamilt/?originalSubdomain=de
Also of interest:
https://www.inta.org/inta-events/open-innovation-challenge/ https://www.uspto.gov/sites/default/files/documents/USPTO-Counterfeit.pdf
Artificial intelligence and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights for brand strategy. It streamlines processes, enhances protection and finally enables faster and more accurate trademark management.
In the global AI ecosystem, which is more and more sophisticated, AI-visualized big data combines AI algorithms and large-scale data analysis to enable smart searches. This is the mission of Beijing Mozlen Technology Co., Ltd., established in December 2018, which is a new supplier of AI-visualized big data SAAS for intelligent search and management of trademarks in China. The platform was built jointly by more than 15 Chinese trademark attorneys and senior legal technology product technical leaders; the company’s service customers include well-known IP agents such as Baker McKenzie, Bird&Bird, Alibaba, Tencent, Huawei, Tiktok, and many others. Mozlen won in May 2023 the award in the Start-up category within INTA’s first-ever Open Innovation Challenge, among 31 entrants in contention.
Terry Zhang, founder and CEO of Mozlen, is the guest of this episode. His perspective of the new trend of quick and effective solutions about AI digitalization in trademark management and services is very insightful.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
https://www.inta.org/inta-events/open-innovation-challenge/ https://www.mozlen.com
https://item.jd.com/12642680.html
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard to specialty which types of policies truly cover IP owners' needs and their risks? Why should IP owners consider such policies? And how do these policies work in practice?
The guest of this episode of Brand & New is Jack Flug, Managing Director at Marsh (USA), one of the world’s leading insurance brokers and risk advisors, operating in 130 countries and serving commercial and individual clients. Mr. Flug has been with Marsh since 1995 and is based in New York City.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further: https://www.linkedin.com/in/jack-flug-b6b33570
Also of interest:Intellectual Property Insurance: Everything You Need to Know (Upcounsel, November 2020)
What is IP Insurance and why might you need it? (two-ip, September 2022)
What Is Intellectual Property Insurance? (business.com, February 2023)
How to Obtain IP insurance for Clients or How to Watch Your Client's Back (AIPLA)
What Insurance Coverage Remains for Trademark Infringement Claims After Years of Policy Language Changes? (The Trademark Reporter, September-October 2017)
UNITED STATES: Insurance Company Freed from Defending Insuree (INTA Bulletin, September 2020)
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interagency partners, as well as with all levels of government, the U.S.’s international allies and partners, non-profits, academia, and the private sector, to shape and coordinate federal cybersecurity policy. Recently, ONCD released the White House’s new National Cybersecurity Strategy. Although many of the Strategy’s proposed changes will hinge on congressional action, if implemented by Congress and the administration, the Strategy would have significant consequences for certain businesses, including owners and operators of critical infrastructure, software developers, cloud providers, government contractors, and businesses that handle personal information. Therefore, understanding the Strategy and its potential implications accordingly will be key for companies across all sectors.
To discuss the National Cybersecurity Strategy, we welcome James Halpert, a renowned cybersecurity expert and privacy lawyer. Jim was appointed in August 2022 General Counsel of the Office of the National Cyber Director. He was before partner in the law firm DLA Piper, where he built the firm’s cybersecurity practice, advised dozens of clients on their cybersecurity programs, and counseled clients through more than 700 security incidents. Jim helped draft almost all the state private, security and breach notice laws enacted over the past 15 years, the National Association of Corporate Directors Cyber Risk Handbook, and two major U.S. federal privacy laws. Jim is an honors graduate of Yale College, Harvard Law School, and also studied in Paris.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further: https://www.linkedin.com/in/jimhalpert/
Also of interest:
https://www.whitehouse.gov/briefing-room/statements-releases/2023/03/02/fact-sheet-biden-harris-administration-announces-national-cybersecurity-strategy/
https://www.whitehouse.gov/wp-content/uploads/2023/03/National-Cybersecurity-Strategy-2023.pdf
Web 3.0 seems to be all the rage these days, from headlines on ChatGPT or alikes to machine learning powered application offerings for most business processes. What seemed like technological advances reserved to niche industries or R&D or crypto nerds – such as AI, ML, blockchain and related decentralized ledger technologies – is now expanding dramatically to invade many aspects of the daily life of companies and individuals alike. One of the key claims of the proponents of web 3.0 is its decentralized nature and the impact this has on each person’s rights, on their assets and data. Arguably, the web 3.0 era would be the end of centralized data repositories and facilitate a more open, transparent, user-friendly approach to data management. Is this claim true and what does the web 3.0 really mean when it comes to one’s ability to manage its data? Focusing on personal data, are there any challenges raised by the exercising and enforcing individuals’ rights when the data is being collected in the context of services such as virtual reality games, the metaverse, DLTs, or chatbots? From the perspective of the businesses operating in the web 3.0 ecosystem, what are the ways to ensure compliance and limit risks?
Our guest, Greg Tulquois, Partner with the international law firm DLA Piper, leads the global Commercial and Contracts practice. Greg, who is based in Paris, advises businesses on the structuring/negotiation/optimization of contractual ecosystems dedicated to e-commerce, as well as the launch of new digital businesses.
Brand & New is a production of the International Trademark Association
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To go further: https://www.linkedin.com/in/gregorytulquois/?originalSubdomain=fr
Also of interest:
https://iapp.org/news/a/is-a-decentralized-web-3-0-the-answer-to-our-privacy-concerns/ https://www.forbes.com/sites/danielaraya/2022/07/05/is-web-30-a-data-revolution/?sh=c7427535b713
https://medium.com/bandprotocol/understanding-decentralized-data-management-in-web3-ce93a694d074
https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0
https://www.institute.global/insights/tech-and-digitalisation/privacy-security-citizen-rights-and-transparency-web-30
https://www.dlapiper.com/en-ro/insights/publications/2022/10/le-guide-3-du-numerique-analyse-sectorielle-de-lintelligence-artificielle
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IP offices generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve to better meet the needs of creators, businesses, and the market.
Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023? What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world?
Our guest today is Kathi Vidal, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO)—America’s Innovation Agency. As the chief executive of the USPTO, Ms. Vidal leads one of the largest IP offices in the world, with more than 13,000 employees and an annual budget of more than US $4 billion. She is the principal IP advisor to the U.S. President and its administration through the Secretary of Commerce, and is focused on incentivizing and protecting U.S. innovation, entrepreneurship, and creativity. Prior to joining the USPTO, Ms. Vidal was Managing Partner for the Silicon Valley office of the law firm Winston & Strawn, a position she held since 2017, representing both patent holders and defendants, both innovators and startup companies with limited resources, and some of the most successful and well-known companies, in U.S. courts and the International Trade Commission. She has also been deeply involved in practice before the U.S. Patent Trial and Appeal Board (PTAB), Federal Circuit appeals, and the Supreme Court.
Join Ms. Vidal for a fireside chat at INTA’s upcoming 2023 Annual Meeting Live+ in Singapore. This event takes place on Thursday, May 18, 12:45 pm–1:15 pm.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
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To go further: https://www.linkedin.com/in/kathividal/
Also of interest:www.uspto.gov/about-us/executive-biographies/kathi-vidal
Jumpstart your career with LEAP! (Director's Blog: the latest from USPTO leadership, November 1, 2022)
USPTO Ideas For Bolstering Robustness And Reliability Of Patents Demand Attention And Stakeholder Input(foley.com, October 31, 2022)
Where are U.S. women patentees? Assessing three decades of growth (USPTO - Office of the Chief Economist, October 2022)
Engagement, Collaboration, and Outreach: A Conversation with the USPTO’s Kathi Vidal (INTA Bulletin, February 8, 2023)
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to address most of the recent and new challenges felt by IPOs – think pandemic, export control issues, supply chain disruption, and markets turmoil – and developed tools, programs, task forces, to support IPOs efforts and more importantly IP protection and innovation through these unprecedented times. How does WIPO envision its mission in 2023? What sort of initiatives does the organization carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force is WIPO for the IP world today?
To discuss WIPO’s actions and priorities, our first guest is Marco Alemán, whose role is Assistant Director General IP and Innovation Ecosystems at WIPO, which he joined in 1999. During over 20 years at WIPO, Marco Alemán assumed several key roles including Director of the Patent Law Division. Prior to joining WIPO, Marco headed the Colombian Industrial Property Office.
Our second guest is Lisa Jorgenson, who has been Deputy DG Patents & Tech at WIPO for 2 years. Over the past 30 years, Lisa has served in a variety of legal positions, including Executive Director of the American Intellectual Property Law Association (AIPLA) and Group Vice President, Intellectual Property and Licensing, of STMicroelectronics, where she spent over 24 years.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Lisa Jorgenson: https://www.linkedin.com/in/lisa-jorgenson/
About Marco M. Alemán: https://www.linkedin.com/in/marco-m-alemán/
Also of interest:https://www.wipo.int/about-ip/en/frontier_technologies/news/2022/news_0001.html
https://www.who.int/news/item/10-11-2022-who--wipo--wto-to-hold-technical-symposium-on-response--preparedness-to-future-pandemics
https://www.wipo.int/en/green-technology-book/
https://www.lexology.com/library/detail.aspx?g=3a24ca2a-7ba9-430c-a107-f3a91fe1cf50
Just like most organizations under the sun, intellectual property offices (IPOs) have faced a significant number of challenged over the last couple of years. From the pandemic to financial market turmoil, through supply chain issues, increased cyber threats, and a change of administration in the U.S., IPOs have been required to navigate all these hurdles and probably more, thereby stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, taking these circumstances as opportunities to evolve to better meet the needs of creators, businesses, and the market.
Beyond their role as processors of IP registration or application and inventory of registered assets, how do IPOs envision their mission in 2022? What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world?
Our guest today is Mr. Hamano Koichi, the Commissioner of the Japan Patent Office (JPO). Appointed in July 2022, he manages JPO operations and oversees Japan's policy on patents, trademarks, and design rights. Prior to chairing JPO, Mr. Hamano Koichi has served in a wide range of senior roles at the Japanese Ministry of Economy, Trade, and Industry (METI), including Director of the Finance Division, Business Environment Department; Counselor for Energy Policy; Executive Vice President and Advisor of Japan Oil, Gas and Metals National Corporation (JOGMEC); Director-General of the Regional Economic and Industrial Policy Group, among others.
Brand & New is a production of the International Trademark Association
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To go further: https://www.meti.go.jp/english/aboutmeti/profiles/individual/hamano_koichi.html
Also of interest:
https://www.jpo.go.jp/e/introduction/message/august2022.html
https://sdgs.un.org/fr/goals
https://www.uspto.gov/about-us/events/international-perspectives-intellectual-property-smalland-medium-sized-enterprises
If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space!
However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resources will be mined. This will be a major commercial shift away from Earth into a space economy, projected to grow to US $1 trillion by 2040.
So, who will have the right to claim and profit from these resources and related IP rights? Will there be a new “IP Gold Rush,” where companies create rights as soon as they can? Many industries, such as space tourism and manufacturing, will be impacted. Think for a moment about the ownership of the rights to images produced by space tourists, or manufacturing that will be moving to a gravity free environment. Beyond these examples, the key issues of who owns what and who can profit from IP assets created off planet become increasingly important as we continue to explore and commercialize outer space.
In this podcast, we'll be discussing the current state of the IP law in space, the need to act at the national and international levels to develop a clear legal framework and to be prepared for what the future may hold for IP in the evolving space economy. Our guests today, who have been actively involved in the INTA Project Team on IP in Space, are experts in this area.
Our first guest is Sheja Ehtesham, who is the Managing Partner at ALG India Law Offices LLP, an Intellectual Property firm in India. Ms. Ehtesham is ranked among the world’s leading trademark law practitioners. Her practice focuses on IP enforcement and prosecution strategies. She works with her clients to devise global brand filing strategies that align with their business requirements and advises clients in strategizing negotiations. She has also successfully represented several clients in domain name dispute proceedings. Ms. Ehtesham has been an active INTA member for nearly 15 years.
Our second guest is Clark Lackert, who is current Deputy General Counsel for the World Trade Centers Association. Prior to joining this association, Clark spent over 20 years as a partner in major international law firms, focused on trademark, copyright, domain name, licensing, and anticounterfeiting matters, with an expertise in the international area. Mr. Lackert is a domain name arbitrator for the World Intellectual Property Organization (WIPO) and has been a consultant with the U.S. government on the implementation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs). He has lectured globally and is a prolific author.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:- Sheja Ehtesham: https://www.linkedin.com/in/sheja-ehtesham/
- Clark Lackert: https://www.linkedin.com/in/clarklackert/
Also of interest:
IP in Space, a Report from the IP in Space Project Team(INTA, December 2022)
Trademarks in outer space: supporting the off-world economy (WIPO, December 2021)
IP in Outer Space: The Next Frontier(INTA Bulletin, December 2021)
Intellectual Property Protection in Outer Space: Conflict in Theory and Application in Practi
In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established.
Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments.
However, IP reporting goes way beyond IP inventory and legal management and extends into matters including asset valuation and accounting procedures, among many others, and necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes to support IP reporting through time.
To discuss this topic and related trends on IP management, our guest is INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland).
Over the past year, Mr. Vink has served as the chair of INTA’s Planning Committee and Advocacy Group, and as a member of the Executive and Finance Committees. He has been a member of INTA’s Board since 2015, and actively engaged in many Association initiatives through his tenure. Notably, and as it relates to this month’s podcast, Mr. Vink convened a Presidential Task Force on IP Reporting for Brands at the start of the year, which is preparing a report on the topic due for publication in early 2023.
Based in Geneva, Switzerland, he is the IP Director at MF Brands Group, the Swiss group that owns fashion and lifestyle brands LACOSTE, GANT, AIGLE, TECNIFIBRE and THE KOOPLES. In this role with MF Brands Group, he oversees the organization’s global IP and brand protection function. Prior joining MF Brands Group in 2010, Mr. Vink was in-house IP counsel at L’OREAL in Paris, France, where he oversaw global IP protection for several brands. He started his career as attorney, practicing in Amsterdam and London.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further: https://www.linkedin.com/in/zeegervink/?originalSubdomain=ch
Also of interest:https://www.linkedin.com/pulse/quantifying-financial-value-intellectual-property-assets-broughan/?trk=articles_directory
https://www.iam-media.com/article/how-outsourcing-ip-reporting-might-be-key-successful-ip-strategy
https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/20220518_INTA-Board-Resolution-on-International-IP-Accounting-Standards.pdf
INTA Releases ‘Report on the Taxation of Trademarks and Complementary Rights in Europe’
A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more.
Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landscapes. At the same time, innovation and market potentials keep expanding. From blockchain to social media and the metaverse, digital transformation is also accelerating, providing brands with increasingly powerful tools that affect the way companies engage with their customers.
What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including as they relate to diversity, equity, and inclusion?
Our guest today is Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, a world leader in the wine and spirits industry. Present in more than 160 countries, the company holds one of the most iconic and internationally recognized brand portfolios in the sector, including Absolut, Chivas Regal, Jameson, and Martell, to name a few. Grandson of emblematic co-founder Paul Ricard and a graduate from ESCP and Wharton, Mr. Ricard joined Pernod Ricard in 2003. After serving in several roles in its affiliates in Asia and Europe, he rejoined the parent company in 2011 and successively held various strategic positions within the group, finally as Chairman and CEO since 2015. Despite his impressive resume, Mr. Ricard currently stands as one of the youngest CEOs of the 40 top companies of the French stock market. He is also board member and member of the Strategy & Sustainability Committee of the cosmetics giant L'Oréal.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:https://www.linkedin.com/in/alexricard/
Also of interest:
https://www.pernod-ricard.com/en/sustainability-responsibility
Brands in Times of Crisis: CSR in Action(INTA Bulletin, April 2020)
INTA’s Brands and CSR Survey ReportThe Women’s LeadershIP Initiative Report and Best Practices ToolkitThe Women’s LeadershIP Initiative Report – 2022 UpdateOur responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook)Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022)
Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)
Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the Covid-19 pandemic and the various policies it triggered, the uncertain economic landscape with a global recession now followed by inflation and global supply chain issues, increased natural disasters resulting from global warming, Brexit taking effect, the war in Ukraine, and the myriad of social movements and protests in relation to these events and other social issues.
At the very same time, innovation and market potentials keep expanding, with technologies such social media and targeted advertising, AI and data mining, blockchain and crypto currencies, becoming increasingly powerful and available to businesses and consumers alike.
How are these extreme circumstances impacting large groups and traditional, legacy brands, as challenges to overcome but also opportunities to evolve? To what extent such brands are playing a part in all these social events, beyond being only on the receiving end?
Our guest today is Mohit Malhotra, Chief Executive Officer of Dabur India Limited, the leading Indian Herbal & Ayurvedic Personal Care Group founded 138 years ago, one of the top four FMCG companies in India. While Mohit has been CEO since 2018, he has been with the Dabur group for almost 30 years. He previously served as CEO of Dabur International Ltd., one of the group’s subsidiaries, and prior to that held various sales and marketing positions including Head of Marketing at Dabur India Ltd. He has been ranked in Forbes Middle East's list of Arab World's leading Indian Executives, for several years.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:https://www.linkedin.com/in/mohit-malhotra-1a8776168/?originalSubdomain=in
To go further:
Also of interest:https://www.dabur.com/amp/in/en-us/about
https://www.dabur.com/amp/in/en-us/csr-be-the-change/csr-policy
https://www.dabur.com/digital-annual-report/integrated-reports/social-capital
https://journals.sagepub.com/doi/full/10.1177/2319510X19895904
As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Indeed, several governments and international organizations, mainly led by the U.S. and the E.U., massively expanded pre existing sanctions on Russian individuals and businesses right on the day the war started. Almost overnight, the Russian government responded in kind, with sanctions against many countries and international organizations. Today, we discuss the most recent set of international sanctions against Russia, what they mean for businesses, and how to practically navigate the challenges they raise.
Our guest today is Ethan Heinz, attorney and counsel at Dentons. Currently based in Prague in Czech Republic, Ethan focuses on M&A/corporate work, sanctions, ABC, and other compliance work in the European region. Ethan worked in the Dentons Moscow office for over 13 years and continues to assist international and Russian companies on compliance issues involving Russia and neighboring jurisdictions, in particular with respect to the sanctions programs of the US, EU and other jurisdictions, and also with respect to the US Foreign Corrupt Practices Act, the UK Bribery Act, and other anti-bribery regulations. He also advises from time to time on shareholder conflicts and commercial disputes, and has participated in various arbitrations, litigations and mediations.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
- About Ethan Heinz: https://www.dentons.com/en/ethan-heinz
Also of interest:
https://www.inta.org/resources/the-status-of-intellectual-property-in-russia-and-ukraine/
https://ec.europa.eu/info/sites/default/files/business_economy_euro/banking_and_finance/documents/faqs-sanctions-russia-ipr_en.pdf
Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals.
To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and the United Kingdom. A couple of months after the release of an OECD report on Global Anti-Base Erosion Model Rules covering the tax challenges arising from the digitalization of the economy, the INTA report is particularly timely and provides critical insights for IP owners and IP law practitioners alike.
To discuss the report, authored by PricewaterhouseCoopers (PwC), we welcome today Jeff Marowits and Scott Phillips, both members of INTA’s Research Advisory Council, and both intimately involved in the report.
Jeff Marowits is the President of Client Services at Keystone Strategy, where his practice focuses on IP, including patent, trademark, and copyright issues, transfer pricing, contractual disputes, business strategy, and public advocacy. Mr. Marowits enjoys over 20 years of experience guiding top technology firms on crucial strategic, legal, and regulatory challenges. His work includes partnering with global law firms representing clients in the technology and social media industries. Scott Phillips is a Certified Public Accountant and Managing Director at Epsilon Economics. His expertise focuses on the economic aspects of trademarks, brands, advertising, reputation, and related areas. With that, he assists companies in valuation and strategy projects, and has provided expert testimony in federal district, state, bankruptcy, and tax courts in commercial disputes involving trademark infringement, false advertising, unfair competition, brand valuation, and related matters. Prior to joining Epsilon Economics in 2017, Mr. Phillips served as vice president at Charles River Associates, as a leader of its trademark practice.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
- About Scott Phillips: https://www.linkedin.com/search/results/all/?keywords=scott%20phillips&origin=RICH_QUERY_SUGGESTION&position=0&searchId=c8f30bc6-c929-456a-b840-be14dd9040e2&sid=TrT
- About Jeff Marowits: https://www.linkedin.com/search/results/all/?keywords=jeff%20marowits&origin=TYPEAHEAD_ESCAPE_HATCH&sid=Pgc
Also of interest:
https://www.inta.org/perspectives/report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-IP-Taxation-Report_Executive-Summary_5_2_22.pdf
https://newtonmedia.foleon.com/inta-daily-news/day-4-2022/solving-a-taxing-problem
https://youtu.be/AAP5felvnh4
https://www.inta.org/inta-releases-report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/
https://www.oecd.org/tax/beps/oecd-releases-detailed-technical-guidance-on-the-pillar-two-model-rules-for-15-percent-global-minimum-tax.htm
Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles as responsible citizens such as trust and commitment to the environment and to society at large.
Intellectual property (IP) can have direct and indirect connections with compliance issues, as a vector of risk. Think of counterfeiting or identity theft. Think of money laundering, where violation of IP ownership may help to easily launder proceeds of crime because of weak law enforcement and of the difficulty to determine the final destination of the financial flows. And, needless to say, digital innovations, such as Web3, add another layer of complexity.
Our guests explore the links between IP and he key challenges it raises for businesses in all economic sectors from a compliance perspective. First, Nathalie Dreyfus, a French and European trademark attorney, is the founding partner of Dreyfus & Partners, an IP firm established in 2004 and based in Paris, France. For the past 25 years, she has been advising clients in all areas of IP, from valorization to prosecution and enforcement matters in the real and virtual worlds. Ms. Dreyfus is an academic, author of several works and articles, and the editor of the Dreyfus Blog on legal news related to trademarks, patents, copyrights, Internet, and new technologies.
Our second guest, Nathalie Sabek, has been since 2015 the head of Financial Security and Know Your Customer Policy at International Retail Banking of BNP Paribas, the leading bank in the European Union and a major international banking player with a presence in in 65 countries. She began her career as an IP professional and previously worked as head of Legal & Compliance at banks in Africa and the United Arab Emirates.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Nathalie Sabek (link to https://www.linkedin.com/in/nathalie-sabek-5b8a9218a/?originalSubdomain=fr)
About Nathalie Dreyfus (link to https://www.linkedin.com/in/nathalie-dreyfus-136862/)
Also of interest:
https://www.cambridge.org/core/books/abs/cambridge-handbook-of-compliance/intellectual-property-compliance-systematic-methods-for-building-and-using-intellectual-property/3DF56EA9272B72A3D600DCF3DA47474F
Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics, galleries and collectors to transcend all of these issues. Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? How critical is financial technology in powering this new art market?
Our guest today is Anne Bracegirdle, vice president of Business Development at Metaversal, and based in Philadelphia, Pennsylvania, USA. Her expertise focuses on the intersection between the art world and technology. As noted on Metaversal’s website, Ms. Bracegirdle “has been preaching about non-fungible tokens (NFTs) in the art world since before it was cool.” Prior to joining Metaversal, she spent nearly a decade at Christie’s, with her last role being associate vice president in charge of the Art+Tech initiative, before turning to art tech first by joining Superblue as its senior director for Special Projects, and then co-founding the Art & Antiquities Blockchain, a consortium of women from diverse professional backgrounds providing unparalleled expertise in cultural heritage issues.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Anne Bracegirdle (link to https://www.linkedin.com/in/anne-bracegirdle-76b3937a/)
Also of interest:. https://www.inta.org/podcast/the-impacts-of-blockchain-in-the-ip-world-the-gift-that-keeps-on-giving/. https://www.inta.org/perspectives/nfts-brands-and-the-metaverse/
. https://newtonmedia.foleon.com/inta-daily-news/day-5-2022/a-leap-of-faith
· https://www.theartnewspaper.com/2022/01/28/what-is-the-metaverse-and-why-does-it-matter-to-the-art-world-experts-weigh-in-and-predict-its-future-impact
· https://news.artnet.com/art-world/forget-making-art-studio-artists-now-developing-latest-works-metaverse-2052959
· https://www.dataart.com/en/blog/the-promise-of-art-in-the-metaverse
· https://ocula.com/magazine/art-news/how-will-the-art-world-enter-the-metaverse/
· https://www.nytimes.com/2018/07/20/arts/blockchain-fintech-art-funds.html
While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers’ heads spin fast again. Despite the recent frenzy around them, NFTs actually gained popularity in the niche crypto community back in 2017 when a company, Dapper Labs, started selling NFTs linked to unique digital cat cartoons known as CryptoKitties—and people went crazy for them.
What are NFTs, and how are they challenging IP law? What does it even mean to own and NFTs, and what type of rights do they convey to their owner? What do they mean from an IP perspective?
Our first guest today is Professor Philippa Loengard, an attorney who serves as Director and Lecturer in Law at the Kernochan Center for Law, Media, and the Arts at Columbia Law School in New York City. At the institution since 2006, she focuses her research on issues surrounding the visual arts and entertainment industries. Prof. Loengard is also particularly interested in issues of taxation as they pertain to the arts and the rights of authors and creators.
Our second guest is Megan Noh, a partner with Pryor Cashman LLP, in New York City and co-chair of the firm’s Art Law Group. She has over 15 years of combined experience in private practice and both in-house legal and business positions in the auction world. She is sought after for her extensive knowledge of the complex issues impacting today’s art market, including transactional matters and artists’ rights.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Megan Noh (link to https://www.linkedin.com/in/megannoh/)
About Prof. Pippa Loengard (link to https://www.linkedin.com/in/pippa-loengard-6a2ab96/)
**Also of interest:
- JD Supra-NFTs : Legal Risks from ‘Minting » Art and Collectibles on Block Chain
- INTA Daily News: A Leap of Faith
- INTA Bulletin: NFTs, Brands, and the Metaverse
- INTA Bulletin: Webcast Explores Non-Fungible Tokens and their IP Issues
- INTA Bulletin: The Many Implications of Innovation
- Megan Noh's publications: https://www.pryorcashman.com/megan-e-noh/publications
- Artnet: Hermes Is Suing a Digital Artist for Selling Unauthorized Birkin Bag NFTs in the Metaverse for as much as Six Figures
- Pymts.com: Hermes Trademark Lawsuit Against Metabirkins NFT Artist Moves Forward
Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA.
On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be heard. What does it mean for brands? How can they engage with f this generation? How is this generation reshaping the messages conveyed by brands, particularly referring to environmental, social, and corporate governance (ESG)?
Our guest today, Jeff Fromm, is a renowned youth marketing and trends expert and speaker on consumer trends, brand strategy, and innovation. He was a pioneer in researching millennials and Gen Z from a marketing perspective, by leading the first large, public-facing study on the topic with the Boston Consulting Group 10 years ago.
With over 25 years of experience in marketing across a wide variety of brands, Jeff is the President of the think tank FutureCast, and a partner at Barkley, based in the U.S.S. He is also a contributing writer for Forbes and author of four books: Marketing to Millennials, Millennials with Kids, Marketing to Gen Z, and The Purpose Advantage.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jeff Fromm (link to https://www.linkedin.com/in/jefffromm/ and https://www.forbes.com/sites/jefffromm/?sh=78a0e8601dac)
Also of interest:
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Various articles by J. Fromm, Forbes (link to https://www.forbes.com/sites/jefffromm/2020/10/15/turn-brand-purpose-into-a-verb-to-erase-brand-culture-debt/?sh=3b27d03c360d, https://www.forbes.com/sites/jefffromm/2020/09/30/on-ben-and-jerrys-gen-z-and-social-justice-how-2020-has-changed-branding-forever/?sh=4205fe1a6a66)
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The Rise of GenZ, M. Townsend & M. Boyle, Bloomberg (link to https://www.bloomberg.com/gen-z)
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International Trademark Association attitudinal study—“Gen Z Insights: Brands and Counterfeit Products” (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)
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INTA Bulletin—“Brands in Times of Crisis: CSR in Action” (link to: https://www.inta.org/perspectives/brands-in-times-of-crisis-csr-in-action/)
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INTA Bulletin—"Don’t Go Dark. Do Not Stand on the Sideline. An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19
Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client’s point of view, a law firm with diverse teams bring a rich set of perspectives that result in better-reasoned strategies and recommendations.
Yet, despite converging pressures from diminished personal tolerance, increased pressure for corporate responsibility, and more complex regulatory requirements, the representation of minority attorneys made only incremental progress over the last few years.
What does it take for a law firm as an organization and for an attorney as an individual to promote diversity and inclusiveness? How are clients’ expectations shaping and fostering law firms’ adoption and implementation of DEI principles? What considerations do lawyers who are renowned DEI champions embrace and value in their daily practice?
Our guest today is Tywanda “Ty” Lord, partner at Kilpatrick Townsend, in Atlanta, Georgia, USA. She specializes in trademark and advertising counseling and litigation; represents brand owners across a broad spectrum of industries including sports apparel, consumer products, and hospitality; and proactively advises clients on a variety of issues, including trademark clearance and portfolio management, and managing social media advertising campaigns and the IP and right of publicity issues. Last but not least, Ms. Lord is heavily involved in -and acclaimed for- many DEI initiatives in Atlanta communities.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Ty Lord (link to https://www.linkedin.com/in/tywanda-lord-5a753a3/)
Also of interest:
Kilpatrick Townsend Partner Ty Lord Named to L.E.A.D. Leadership Advisory Council
Best Mentors: Ty Lord | Daily Report (law.com)
INTA 2022 Annual Meeting Live+--Sessions on DEI, Women in LeadershIP Workshop, April 30-May 4
INTA Bulletin: The State of Diversity, Equity, and Inclusion—Interview with Presidential Task Force Co-Chairs
2021 Brand Resilience Conference: Practitioner Roadmap for Guiding Change
Improving Law Firm DEI: How General Counsel Should Evaluate and Coach Their Vendors | Corporate Counsel
Law Firm Diversity and Inclusion in 2022 (natlawreview.com)
How law firms increase DEI among business services and allied professionals - Thomson Reuters Institute
https://wwnorton.com/books/the-color-of-law/
https://www.nytimes.com/2020/07/31/books/review-caste-i
The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresented in patenting; one study has even projected that women will not see parity in patenting until 2092! This issue is addressed by the World Intellectual Property Organization (WIPO), which is committed to promoting gender equality and women’s empowerment, as well as by many other local and international initiatives.
Our guest today will help us to understand women’s positions when it comes to IP both as an industry and as a practice. Ayala Deutsch is the Executive Vice President and Deputy General Counsel at NBA Properties Inc., based in NYC. The National Basketball Association is widely considered the premier professional basketball league in the world, composed of 30 teams, and is one of the four major professional sports leagues in the United States and Canada. She joined the NBA in 1998 and currently is responsible for managing commercial legal affairs and IP matters for the NBA and its affiliated leagues, including the global acquisition, protection and enforcement of IP rights belonging to the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and USA Basketball.
Ms. Deutsch is also the INTA 2020 President, and will tell us more about her priorities during her tenure as president. In line with Ms. Deutsch’s priorities for her term as INTA’s 2020 President, the Association is proud to launch The Women’s LeadershIP Initiative, a subject held close to her heart. The Initiative—rolled out on International Women’s Day, March 8, 2020—is designed to foster the development of strong leadership skills for women in the IP field, acknowledging the contribution of all-star female professionals to the IP industry while also empowering women to advance their IP careers to the next level. As part of INTA’s strategic direction and focus, the Women’s LeadershIP Initiative will look at where and how the Association may further support and add value to its members in the long run. It will involve the organization of workshops promoting the exchange of views and experiences among women on issues like gender and opportunities, and career development or work-life balance, as well as the development of targeted content to champion women’s talent and professional growth.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
To go further:About Ayala Deutsch (link to https://www.linkedin.com/in/ayala-deutsch-b410418/, https://www.inta.org/Officers/Pages/Deutsch.aspx and https://careers.nba.com/executive/ayala-deutsch/)
INTA Press Release: International Trademark Association Elects Ayala Deutsch of NBA Properties as 2020 President (link to: https://www.inta.org/Press/Pages/2020_President_Ayala_Deutsch_1119.aspx)
Video: Meet INTA’s 2020 President Ayala Deutsch, INTA (link to:
Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, boards of directors, marketing teams, and legal departments seeking to ensure their ongoing success by aligning their daily practice with the DEI messages voiced by many in the streets.
What does it mean, and what does it take, for a brand to embrace DEI in its customers’ eyes? How can that be challenging for brands whose identity has been built on years and years of tradition; can brands keep their identity and customer loyalty while still, at the same time, evolving in sync with society? What about brands whose targeted markets are all over the globe and therefore do not share the same cultures, including when it comes to the meaning of DEI? And, last but not least, what about the employer brand: How can it implement DEI within an organization in an effective, business-friendly, and performance-oriented way?
Our guest, Adraea Brown, is assistant general counsel at H-D U.S.A., LLC, based in Milwaukee, Wisconsin, USA, responsible for leading Harley-Davidson’s in-house trademark team, which includes oversight of a portfolio of over 5,000 global trademarks, trademark enforcement, and litigation. She also serves as legal support for the company’s multimillion-dollar licensing and general merchandise business. Ms. Brown has been an International Trademark Association (INTA) member since 2015, and was the co-chair of INTA’s Global Brand Transactions & Due Diligence Subcommittee of the Commercialization of Brands Committee (2020-2021).
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go furtherAbout About Adraea Brown (link to https://www.linkedin.com/in/adraea-brown-6641a914/)
Also of interest
Modern Counsel: Adraea Brown Gears up for the Future
The Diversity Movement: 4D Brand Building and DEI: Nurturing a Brand That Will Last
Branding Business: Diversity, Equity and Inclusion: Three Crucial Components of a Successful Employer Brand
INTA Bulletin: The State of Diversity, Equity, and Inclusion—Interview with Presidential Task Force Co-Chairs(link to: https://www.inta.org/perspectives/the-state-of-diversity-equity-and-inclusion-interview-with-presidential-task-force-co-chairs/2021 Brand Resilience Conference: Practitioner Roadmap for Guiding Change
(link to: https://www.inta.org/perspectives/2021-brand-resilience-conference-practitioner-roadmap-for-guiding-change/)
With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our guests today, both Members of Kenya Parliament, Honorable David Ochieng (for Ugenya Constituency) and Honorable Alice Muthoni Wahome (for Kandara Constituency), are essential stakeholders of these changes, thanks to their extensive knowledge of legislative, political and judiciary worlds in Kenya. Honorable Wahome is also Chairperson of the Kenya’s IP/Trademark Caucus on INTA and Honorable Ochieng is one of its Members.
Deeply involved in this country’s strategy related to IP and innovation, they explain in this episode the current changes and what they expect from them.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go furtherAbout Hon. David Ochieng (link to https://www.the-star.co.ke/news/2019-04-09-who-is-david-ochieng/)
About Hon. Alice Muthoni Wahome (link to http://www.parliament.go.ke/the-national-assembly/hon-wahome-alice-muthoni)
Also of interest
- About IP news in Kenya:
Kenya Industrial Property Institute link to: http://kipi.go.ke/index.php/about
Brand Kenya link to: http://brandkenya.go.ke
- About the Parliament of Kenya link to http://www.parliament.go.ke/the-national-assembly/mps
INTA Daily News (page 10) link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf
INTA 2018 Annual Report: Innovation and IP (page 28) link to: https://www.inta.org/AnnualReports/Documents/2018-INTA-Annual-Report.pdf
Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent’s average annual GDP growth is projected to remain at a robust average of six percent until 2023.
How does this unstoppable growth translate from an intellectual property (IP) perspective? What are the continent’s strengths and challenges that can explain where Africa sits right now in the IP world, both legally and from a market perspective?
Brenda Kahari, the guest of this episode of Brand&New, is not a first-timer. As a reminder, she is the founder of the law firm B.W. Kahari based in Harare, Zimbabwe. Since its beginning, the law firm has focused its practice on IP issues. Brenda is also a regular speaker on topics related to IP for major international organizations such as the African Regional Intellectual Property Organization (ARIPO), the International Trademark Association (INTA), and the World Intellectual Property Organization (WIPO).
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Brenda Kahari: https://www.linkedin.com/in/brenda-wood-kahari-98166338/?originalSubdomain=zw
Also of interest:
- INTA 2022 Annual Meeting Live+--Tracks on Enforcement and Anticounterfeiting, Innovation and the Future of IP, Regional Updates (link to www.inta.org/2022AM)
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INTA Bulletin: Brenda Kahari Discusses Leadership Roles for Women in IP (link to :https://www.inta.org/perspectives/brenda-kahari-discusses-leadership-roles-for-women-in-ip/)
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INTA Bulletin: IP Leadership in Africa—An Interview with ARIPO Director General Bemanya Twebaze (link to https://www.inta.org/perspectives/ip-leadership-in-africa-an-interview-with-aripo-dg-bemanya-twebaze/)
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INTA Brand Restrictions Study—South Africa Report (link to : https://www.inta.org/wp-content/uploads/member-only/perspectives/industry-research/INTA-Brand-Restrictions-Study-South-Africa-Report-20210622.pdf?verify=1644583513-HOkb5KV2ZwRq7g3LjpPHd1T0Za4VWi9kjudHJ8-9pf8)
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INTA Bulletin: Eye on Africa—2022 Policy Priorities and Key Activities (link to https://www.inta.org/eye-on-africa-2022-policy-priorities-and-key-activities/)
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Spurring Much-Needed Innovation: A Look At IP in Africa | Wolters Kluwer https://www.bing.com/search?q=africa+ip+innovation&cvid=03eadd0
With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for the foreseeable feature. For companies and individuals with worldwide trademark or patent portfolios, now is a critical time to be aware of any changes that may impact their IP management strategies – for the best or the worst.
Our guest today is Michael Schwager, the Director General of IP Australia, based in Canberra. IP Australia is the country’s IP office responsible for administering IP rights, including trademarks, patents, designs, and plant breeder's rights applications. It was ranked in April 2020 in the Top 10 most innovative IP offices in the world, based on World Trademark Review’s analysis of 50 IP offices.
Before leading IP Australia as of September 2018, Mr. Schwager spent almost 13 years with the Department of Industry, Innovation and Science of the Australian Government, where he was in charge of what we would call today innovation policy—that is, developing and implementing strategies to foster an internationally competitive, innovative, and sustainable business environment in Australia.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Michael Schwager (link to https://www.linkedin.com/in/schwags/?originalSubdomain=au)
Also of interest:
- Australian IP Office Website (link tohttps://www.ipaustralia.gov.au)
- United States Patent and Trademark Office notices about COVID-19 (link to https://www.uspto.gov/coronavirus)
- INTA’s 2020 Annual Meeting & Leadership Meeting Goes Virtual (link to https://www.inta.org/INTABulletin/Pages/2020_Annual_Meeting_Goes_Virtual_7510.aspx)
- INTA Daily News: Nurturing Innovation—IP Offices and SMEs (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day1.pdf)
With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales.
But Asia also continues to inspire global leaders to step outside of their comfort zone and use innovation in new ways to expand their business portfolios. While there are over 400 unicorn startups worldwide, over 140 of them are headquartered in the Asia-Pacific region. Asia has also continued to outpace other regions in filing patents, trademarks, and industrial designs, and registering domains, and it has become a top hub for high-value innovation.
But what are the most recent market trends in this region from an intellectual property (IP) perspective? And how does innovation translate in terms of trademark registration and enforcement? What are the hot IP issues that are on the radar of IP law practitioners in this region these days?
Our guest is Andy Leck, managing principal at Baker McKenzie Wong & Leow head of the Intellectual Property and Technology Practice Group and a member of the Dispute Resolution Practice Group in Singapore. He is a core member of Baker McKenzie's regional IP practice and also leads the Myanmar IP Practice Group. He has more than 30 years of experience handling contentious and non-contentious matters in the areas of IP, corporate litigation, and arbitration matters, and regularly represents Fortune 500 corporations in different fields. Andy, thank you very much for joining us at Brand & New.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Andy Leck (link to https://www.linkedin.com/in/andy-leck-91341b4/?originalSubdomain=sg)
Also of interest:
INTA Bulletin: https://www.inta.org/inta-releases-report-on-strengthening-asean-anticounterfeiting-enforcement-efforts/
INTA Bulletin: https://www.inta.org/perspectives/focus-on-singapore-an-interview-with-ipos-chief-executive-rena-lee/
INTA Bulletin: https://www.inta.org/internet-committee-publishes-report-on-intermediary-liability-in-asia-pacific-region/
INTA Bulletin: https://www.inta.org/inta-issues-report-on-the-implementation-of-chinas-amended-trademark-law/
Brand & New podcast: https://www.inta.org/podcast/the-changing-dynamics-of-counterfeiting-in-china-and-beyond/
WIPO Director General Daren Tang https://www.wipo.int/about-wipo/en/dg_tang/
A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts.
Our guest today, Peter McAleese, is a partner with the intellectual property firm Akran, based in Rome, Italy, one of the nations worst hit by the pandemic. Peter deals mainly with trademark prosecution and consulting as well as litigation support for Italian and international clients. In addition, Peter has been a member of the Italian Institute of Trademark Attorneys since 2005. He is also the co-Chair of INTA’s European Global Advisory Council and a member of the right of publicity committee.
In this very special episode, we discuss with him what it means to him to be a lawyer in such trying times, specific legal risks to be on the watch for. How to keep going, while trying to mitigate effects of the crisis and with resilience?
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Peter McAleese (link to https://www.linkedin.com/in/peter-mcaleese-b985b78/?originalSubdomain=it)
Also of interest:- Lexology: Article about Covid-19 and Intellectual Property Law (link to https://www.lexology.com/library/detail.aspx?g=67dfcc56-c968-40ed-aef7-1ba00e42a926)
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Forbes: "Covid-19 will turbocharge legal industry transformation" (link to https://www.forbes.com/sites/markcohen1/2020/03/24/covid-19-will-turbocharge-legal-industry-transformation/#6b1f08801195)
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Yale University: "Coronavirus holds key lessons on how to fight climate change" (link to https://e360.yale.edu/features/coronavirus-holds-key-lessons-on-how-to-fight-climate-change)
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US News: "The impact of the coronavirus on legal education" (link to https://www.usnews.com/education/blogs/law-admissions-lowdown/articles/the-impact-of-the-coronavirus-on-legal-education)
Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strategies.
But with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands are finding that they need to not only adapt to survive in the digital universe, but also to thrive. This has become even more critical since last year, with worldwide lockdowns and remote working, in the midst of the COVID-19 pandemic.
We invited two eminent guests to talk about this topic. First, Irene Calboli, who is Professor of Law at Texas A&M University School of Law, Transatlantic Technology Law Fellow at Stanford University, and Senior Fellow at Melbourne Law School. Specializing in intellectual property, international trade, art and cultural heritage law, she has held positions in universities across Asia, Europe, and the Americas. Her most recent books include the “Cambridge Handbook of International and Comparative Trademark Law” (2020, with Jane C. Ginsburg) and the “Protection of Non-Traditional Trademark: Critical Perspectives” (2018, with Martin Senftleben). Last year, she co-directed the Digital Luxury Law Series hosted by the Digital Law Center of the University of Geneva with Jacques de Werra.
Julie Zerbo is the founder and editor-in-chief of The Fashion Law, a modern media site that has been providing unique insights and unparalleled access to the legal and business aspects of the rapidly evolving fashion industry for the past nine years. Based in New York, she has a formal legal education and an extensive background in law and economics, and has developed a deep dynamic understanding of the ever-evolving fashion business and consumer culture more generally. As one of the paramount voices in legal journalism within the fashion industry, she is regularly cited by The New York Times, The Wall Street Journal, Washington Post, New Yorker, The Economist, and Vogue. Ms. Zerbo is also involved in the Digital Law Series, mixing different approaches, among academia, business, and practice.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Julie Zerbo (link to https://www.linkedin.com/in/thefashionlaw/)
About Irene Calboli (https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg)
Also of interest:
- Details about Luxury Digital Law Series (link to https://www.digitallawcenter.ch/en/node/463)
- The Fashion Law (link to https://www.thefashionlaw.com)
- The Role of IP Rights in the Fashion Business: a US Perspective (link to https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html)
- INTA’s 2021 What’s Next for Brands: A View from Europe Conference, March 23-24, 2021 (virtual) (link to: https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/)
- The Trademark Reporter: Co-branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas (lin
RECORDED BEFORE THE CURRENT SANITARY CRISIS
Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.
This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.
Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com)
Also of interest:
- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)
- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)
- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)
- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate pills, and sometimes even killing unsuspecting or vulnerable individuals.
Fueled by easy Internet sales, global supply routes, and minimal effective punishments, counterfeit prescription drugs have become an exploding industry worth over US $75 billion a year worldwide, and at the same time, a massive economic, social, and public health issue. This trend has been reinforced by the COVID-19 pandemic, which fueled a global demand for medical supplies and medications.
What is the reality of this underground market at the global scale? How big of a threat are fake medications? What are the impacts, from an economic perspective as well as social and healthcare perspectives? What is the role of international organizations such as Interpol, focused on fighting criminal acts?
Our guest is Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, the global network of police forces representing 194 member countries, making it the world’s largest police organization, sharing data on crimes and criminals.
Mr. Corcoran joined INTERPOL in 2018 and is now responsible for overseeing several of its organized crimes programs, including Environmental Security, and Illicit Goods and Global Health. Most recently, he has been in charge of leading INTERPOL’s worldwide fight against COVID-19-related crime. He has over 30 years of experience in law enforcement and spent the majority of his career in the Irish Counter Terrorism Unit and the Irish National Economic Crime Bureau.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Rory Corcoran: https://www.linkedin.com/in/rory-c-051685195/
Also of interest:
Fake medicines (interpol.int)
INTA Report: Addressing the Sale of Counterfeits on the Internet: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf
Fake drugs: How bad is Africa’s counterfeit medicine problem? - BBC News
DEA Issues Public Safety Alert on Sharp Increase in Fake Prescription Pills Containing Fentanyl and Meth
Global operation sees a rise in fake medical products related to COVID-19 (interpol.int)
Successful drug seizures leaves our community a safer place – Long | Department of Justice (justice-ni.gov.uk)
Counterfeiting of Drugs in Africa: current situation, c
Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Eran Kahana
https://www.linkedin.com/in/erankahana/
http://www.maslon.com/ekahana
Also of interest
INTA: “A Guide to Building an Intellectual Property Rights Coordination Center”
(link to
https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)
World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”
(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)
INTA Data Protection Committee
(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)
The Center for Internet and Society at Stanford Law School
(link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)
InfraGard, a partnership between the FBI and the private sector
(link to https://www.infragard.org)
While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or Hong Kong SAR, China.
The most recent trade deal between the United States and China, in 2020, requires both countries to combat the prevalence of counterfeit or pirated goods, advocating for effective enforcement actions when private platforms fail to prevent intellectual property (IP) infringement.
What do the counterfeiting dynamics look like today, and have they evolved over recent years? What is the role played by China? How are recent infrastructure projects, and particularly the new Silk Road network of trade routes connecting China and other regions, changing the conversation?
The guest of this new episode of Brand&New, Toe Su Aung, is the co-founder and director of Elipe Limited, a consultancy firm based in London, UK, that provides strategic government relations, corporate affairs, and communication services, including advising companies on the protection of their intellectual property. Before setting up this company, Ms. Aung spent 20 years at British American Tobacco, where she carried out a variety of roles, including leading the legal and corporate affairs teams on IP protection and policy issues, as well as driving global strategies for addressing illicit trade.
In addition, she has been an active INTA member for more than 15 years, including serving as the Association’s president in 2013. Currently, she is chair of the INTA Foundation.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
This episode of Brand&New is sponsored by Wan Hui Da IP.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Toe Su Aung (link to https://www.elipe-global.com/who-we-are.php and https://www.linkedin.com/in/toe-su-aung-240a8b2/?originalSubdomain=uk)
Also of interest
https://www.inta.org/events/2021-annual-meeting/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf
https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/
https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-Gen-Z-Insights-China-Report.pdf
https://www.inta.org/inta-board-adopts-resolutions-to-strengthen-anticounterfeiting-enforcement/
https://www.inta.org/about/inta-foundation/
https://globalinitiative.net/analysis/bri-crime/
https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.html
https://www.etftrends.com/china-insights-channel/new-silk-road-chinas-belt-road-initiative/
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and anonymous part of the Internet not accessible via standard browsers or search engines. The dark web has built a solid reputation for being an ideal forum for cybercriminals, offering them anonymity and a global platform to plan and launch cyberattacks or more generally carry out illegal activities.
Our guest, Andrew J. Grotto is Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University, Stanford, California, USA. Also at Stanford, he is a William J. Perry International Security Fellow at the Center for International Security and Cooperation, and a Research Fellow at the Hoover Institution, with research interests focused on the national security and information technology innovation.
Previously, he was the Senior Director for Cybersecurity Policy at the National Security Council, The White House in both the Obama and Trump Administrations in the United States. He helped shape and drive the implementation of President Obama’s Cybersecurity National Action Plan, and was the principal architect of President Trump’s cybersecurity executive order, “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure”. His portfolio spanned a wide range of cyber policy issues, and he also coordinated development and execution of technology policy topics with a nexus to cyber policy, such as encryption, surveillance, privacy, and the national security dimensions of artificial intelligence and machine learning.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Andrew Grotto (link to https://www.linkedin.com/in/andrew-grotto-2534b510a/ and https://cisac.fsi.stanford.edu/people/andrew-j-grotto)
Also of interest:- CNN Business, Article from Andrew Grotto "Our Lax Cybersecurity Policies put our Elections and our Data at Risk" (link to https://www.cnn.com/2019/07/31/perspectives/cybersecurity-elections-technology/index.html)
- World Trademark Review: Protecting your Brand in the Depths of the Dark web" (link to https://www.lexology.com/library/detail.aspx?g=4421ece4-dc82-4c82-b3b8-c644a56f6453)
- INTA: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-) reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA TO-GO: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (h
Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products seem to be spared: from cosmetics to electronics, clothing and accessories, automotive parts, and even pandemic-related medical supplies. While we usually discuss the issue of counterfeiting in the context of large international groups, often in the luxury sector, with extensive brand portfolios, in practice, smaller brands may also be the targets and victims of this crime – with very high costs, too, for their business in the short and long run.
What are the risks – for the revenue, the business, the brand – associated with counterfeiting as it relates to small and medium-sized enterprises (SMEs)? What can be done, realistically, to prevent fakes and to remove them after they appear on the market? What about e-commerce platforms: is counterfeiting a necessary evil?
Our guest is an expert in brand protection and practical anti-counterfeiting strategies especially as they apply to SMEs. Philippe Van Eekhout, a lawyer, is the CEO of ContrAtak, where he develops and implements impactful strategies to overcome counterfeiting- related issues, with a focus on serving SMEs. Prior to founding ContrAtak 15 years ago, he worked for LVMH Fashion Group as its Asia-Pacific anti-counterfeiting coordinator, and for the French company BIC as IP manager.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
This episode of Brand&New is sponsored by Wan Hui Da IP.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Philippe van Eeckhout (link to https://www.linkedin.com/in/contratak/?originalSubdomain=fr and https://www.plass.com/en/expertises/anti-counterfeiting)
Also of interest:
INTA’s 2021 Annual Meeting Virtual+: Enforcement and Anticounterfeiting track (November 17, 2021) (link to www.inta.org/2021AM)
INTA: Addressing the Sale of Counterfeits on the Internet (link to: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf)
INTA Fact Sheet on Counterfeiting (link to: https://www.inta.org/fact-sheets/counterfeiting-intended-for-a-non-legal-audience/)
INTA: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/perspectives/gen-z-insights-brands-and-counterfeit-products/)
INTA Board Adopts Resolutions to Strengthen Anticounterfeiting Enforcement (link to:
Today’s episode is dedicated to a generation of people born in the late 90s to early 2000, post-millenials, called Generation Z. This cohort of millions of kids, teens, and young adults, exposed to social media and new techs in their upbringing, shall redefine the relationships with brands in the future. That’s why INTA researched this group, and released a multi-country study, Gen Z Insights: brands and counterfeit products, which explores Gen Z’s relationships with brands and attitudes toward counterfeit products. Brand&New's guests are well-versed in this demographic and others.
Andrea Gerosa is a true entrepreneur, who started working with and for young people 17 years ago. He is the Chief Thinker and Founder of a think tank called Think Young, focused on the young generation and new trends, based in Brussels, Belgium and present in other countries. Andrea also leads a consulting company focused on student housing and other ventures.
Cynthia Smuzynska is IP Counsel at Gilead Sciences, a biotech company of 11.000 people specialized in the development and distribution of innovative therapeutics treating notably HIV and hepatitis, based in San Francisco, California. She helps manage Gilead's trademark portfolio worldwide and is involved in anti-counterfeiting efforts. She was before in private practice, at Cooley LLP.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Andrea Gerosa (link to https://www.linkedin.com/in/andreagerosa/ and https://www.thinkyoung.eu)
About Cynthia Smuzynska (link to https://www.linkedin.com/in/cynthia-smuzynska-06610130/)
Also of interest:
- INTA new attitudinal study "Gen Z Insights: Brands and Counterfeit Products" (link to www.inta.org/impactstudies, http://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights_Global.pdf and https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
- New York Times Article about Gen Z (link to https://www.nytimes.com/2018/01/23/style/generation-names.html)
- Harvard Business Review Publication about generations X, Y & Z (link to https://hbr.org/2017/08/a-survey-of-19-countries-shows-how-generations-x-y-and-z-are-and-arent-different)
- Pew Research Center Publication about millennials and Gen Z (link to https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)
As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquidity shortages about a year ago, threatening the survival of many viable businesses. Having in mind this very challenging context, how do brands factor in and create value to support SMEs’ growth process? How can they increase brand value and leverage it for growth? What are the main considerations that impact a small business’s successful search for investors and funding? Do intellectual property (IP)-related issues factor in a bank’s lending decisions? How can SMEs be proactive in this respect? To discuss these issues, Brand&New welcomes two renowned guests with first-hand experience in business growth through financing.
David Haigh is the founder and CEO of Brand Finance plc, one of the world's leading branded business valuation and strategy consultancy. Brand Finance, based in London, UK, helps clients solve brand challenges using financial valuation techniques and advanced market research analysis to deliver value-based insight and recommendations to assist with strategic decision making. Before launching Brand Finance in 1996, Mr. Haigh worked in international financial management, moving then to Interbrand as director of brand valuation in its London-based global brand valuation practice. He has over 30 years’ experience in brand valuation consulting, and is a regular speaker at financial, brand, and tax conferences worldwide and at the London and Oxford Business Schools.
Joy Macknight is finance writer and editor at The Banker, the well-established UK-based website covering global banking and finance. Prior to joining The Banker in 2015, she spent more than 15 years as a writer and editor specializing in the banking and fintech industries at various financial news companies, including Profit & Loss, Treasury Today, and GTNews. In addition, Ms. Macknight serves on the advisory board of the Fintech Circle Institute, a peer-to-peer online learning platform designed to empower finance professionals with the necessary digital skills to adapt to the rapidly changing industry.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
This episode of Brand&New is sponsored by Kalamaras Law Office.
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Joy McKnight (link to https://www.linkedin.com/in/joy-macknight-1079b112/?originalSubdomain=uk)
About David Haigh (link to https://www.linkedin.com/in/david-haigh-1614684/?originalSubdomain=uk and https://brandfinance.com)
Also of interest
https://www.thebanker.com/
https://brandfinance.com/insights/brand-strategy-why-should-i-value-brand
https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf
https://www.inta.org/why-is-brand-value-important-for-trademark-professionals/
https://www.inta.org/events/2021-brand-resilience-risk-recovery-and-the-future-of-the-brand-practitioner-confere
What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of automation—in the relationships between in-house clients and their law firms. Founded 10 years ago, AdvanceLaw, focuses on management and strategy advice for legal professionals, and gathers a group of about 250 general counsel who are working together to share best practices and information on external counsel.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Firoz Dattu (link to https://www.linkedin.com/in/firozdattuadvancelaw/)
About AdvanceLaw (link to https://www.advancelaw.com/commentary)
Also of interest:
About the INTA’s 2019 Asia Conference: Brands in Changing Times (link to https://www.inta.org/Programs/Pages/2019Asia_Overview.aspx)
About the State of Law Firm Innovation 2018 (link to https://www.law.com/2019/01/23/the-state-of-law-firm-innovation-2018/)
About measuring law firms relationships (link to https://www.law.com/corpcounsel/almID/1202792672714/)
About legal practice management in general (link to https://www.law.com/topics/legal-practice-management/)
Report from the Financial Times about innovative lawyers (Europe) (link to
https://www.ft.com/reports/innovative-lawyers-europe)
About innovative law firms and information flow (link to https://abovethelaw.com/2017/12/if-a-tree-falls-in-biglaw-and-no-one-hears-it-does-it-make-a-sound-meet-firoz-dattu/)
INTA Daily News (page 4): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf
INTA Daily News (page 10): https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf
Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR).
The European Patent Office (EPO), based in Munich, Germany, recently reported that, although only a smaller proportion of SMEs (9%) own or use patents, trademarks, or designs when compared to larger firms (60%), the advantage that these IPRs provide in terms of revenue per employee is far greater for SMEs (+68%) than for larger firms (+18%). Understanding the role, impacts, and challenges associated with IP assets in the SME context is therefore necessary to design successful R&D, branding, and financial strategies – whether from a policy perspective or at the company-level.
Brand & New’s guest is EPO Chief Economist Yann Ménière, who joined the Office in 2016. Though currently on leave as a result of his role with the EPO, Mr. Ménière is professor of economics at MINES ParisTech, in France, where he led the chair on "IP and Markets for Technology." His research and expertise relate to the economics of innovation, competition, and IP. In recent years, he has been focusing more specifically on IP and standards, markets for technology, and IP issues in climate negotiations., He has written articles for academic publications as well as a number of policy studies for the European Commission, the French government, and other public organizations. In addition to MINES ParisTech, he is still teaching the economics of IT standards at Imperial College Business School and the economics of IP law at the Law School of Université Catholique of Louvain in Belgium.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
This episode of Brand&New is sponsored by Appdetex.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Yann Ménière(link to https://www.epo.org/about-us/services-and-activities/chief-economist.html)
Also of interest:European Patent Office (https://www.epo.org/service-support/publications.html?pubid=225#tab3)
High-Growth Technology Business Forum (https://www.epo.org/news-events/events/conferences/2021/high-growth-technology-business-forum.html)
European Inventor Award 2021 (www.inventoraward.org)
INTA: For SMEs (https://www.inta.org/resources/for-smes/)
INTA Pro Bono Clearinghouse (https://www.inta.org/resources/pro-bono-clearinghouse/)
Brand Value Special Task Force Report (https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/Brand-Value-Special-Task-Force-Report-Executive-Summary-1.pdf)
Brand & New: SMEs—Navigating IP Issues, a Discussion Between an Entrepreneur and His IP Counsel (https://www.inta.org/podcast/smes-navigating-intellectual-property-issues-a-discussion-between-an-entrepreneur-and-his-ip-counsel/)
Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further
About Regina Polanco (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)
About Pyrates (link to: http://pyratessmartfabrics.com)
Also of interest
-
INTA's 2021 Annual Meeting Virtual+ Track on Building a Better Society Through Brands (link to www.inta.org/2021am)
-
INTA "For SMEs" Resources (link to https://www.inta.org/resources/for-smes/)
-
Brands & CSR Survey Report (link to https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)
-
INTA To-Go: The B Corp--Should Your Brand Get Certified (link to https://learning.inta.org/products/the-b-corp-should-your-company-get-certified#tab-product_tab_speakers)
-
Trademark Basics: A Guide for Business (link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)
-
INTA Fact Sheets (link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx
-
Trademarks Matter in Business – Here’s Why (link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)
-
Forbes: 10 Intellectual Property Strategies for Technology Startups (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)
With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developments from 2020 that are setting the stage for 2021 and beyond. In this context, it is no surprise that creators and copyright holders fear for their interests and look for advocates and champions.
Copyright is an important topic for INTA. The Copyright Committee has been advocating on behalf of copyright owners, notably by monitoring and analyzing copyright cases, legislation, and regulation in various jurisdictions. In the U.S., the national copyright system is administered centrally by the Copyright Office, which promotes creativity and free expression by administering the U.S.'s copyright laws. The Copyright Office also provides advice on copyright law with a real sense of leadership to Congress, federal agencies, the courts, and the public.
Our guest, Shira Perlmutter, the 14th U.S. Register of Copyrights, has served in this position since October 2020. She is the director of the U.S. Copyright Office, the principal advisor to Congress on national and international copyright matters, and one of the key leaders and institutional representatives overseeing copyright law and policy.
Previously, Ms. Perlmutter was chief policy officer and director for international affairs at the United States Patent and Trademark Office (USPTO). She has served as a policy advisor under the Secretary of Commerce and has overseen the USPTO’s domestic and international intellectual property policy activities. Before joining the USPTO, she was executive vice president for global legal policy at the International Federation of the Phonographic Industry, and she spent some time with AOL Time Warner as vice president and associate general counsel for intellectual property policy. She also worked at the World Intellectual Property Organization as a consultant on the copyright issues involved in electronic commerce.
Ms. Perlmutter shares her incredible wealth of experience, both domestically and internationally, as well as her vision for the Copyright Office and copyright protection generally.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shira Perlmutter (link to https://www.copyright.gov/about/leadership/shira-perlmutter.html)
Also of interest:
https://www.copyright.gov/events/copyrightofficepresents/celebrating-creativity/
https://www.copyright.gov/policy/section512/
https://www.inta.org/copyright-committee-update-a-cross-jurisdictional-look-at-criminal-copyright-enforcement/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Copyright-Protection-for-Logos-An-International-Chart.pdf
https://www.inta.org/podcast/justice-ru
What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world?
In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of INTA’s Anticounterfeiting Committee, she discusses some of the lessons she learnt in her own personal path to the top of the group’s IP legal department, and future opportunities for the IP profession to maintain the momentum for change for women and other minorities.
Of note, Novartis AG recently released its 2020 preferred panel of global and U.S. law firms with strict staffing requirements to help create a more diverse legal profession. Each of the firms on the panel committed to having females, racially/ethnically diverse professionals or members of the LGBTQ+ community provide no less than 30 percent of associate time and 20 percent of partner time.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Myrtha Hurtado Rivas (link to https://www.linkedin.com/in/myrtha-hurtado-rivas83b3204/?originalSubdomain=ch)
Also of interest:
- International Trademark Association: “The Women’s LeadershIP Initiative” (link to https://www.inta.org/Press/Pages/The_Womens_LeadershIP_Initiative_0320.aspx)
- INTA Insights : Myrtha Hurtado Rivas on Trademarks (https://www.youtube.com/watch?v=2jORkbBbCek)
- Forbes: "How IP Rights Empower Women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)
- Managing IP: "IP Counsel Reflect on Gender Phallenges and progress (link to https://www.managingip.com/Article/3863249/International-Womens-Day-IP-counsel-reflect-on-gender-challenges-and-progress.html)
- American Bar Association: "Making Strides Towards Gender Equality in the Legal Profession” (link to https://www.americanbar.org/groups/business_law/publications/committee_newsletters/bcl/2019/201902/fa_7/)
- IP Watchdog: “Are Women Under-Represented in IP Litigation?” (link to https://www.ipwatchdog.com/2018/02/07/women-under-represented-ip-litigation/id=93243/)
It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc.
While international groups and large companies often have resources handy to address IP issues, whether in staff, time, or cash, it is much less the case for small- and medium-sized enterprises (SMEs) that are often late in factoring in these considerations. However, spin-offs, small startups and other SMEs increasingly depend on large firms or companies as suppliers or customers, for venture finance, for knowledge and product development, and for opening new markets. This actually makes it even more critical for SMEs to know how IP works, so that they can better protect and defend their rights throughout their development and to make sure they don’t base part of their development on IP assets they are not fully free to use.
Our two guests share their respective experiences on SMEs navigating IP issues in an ever-innovating world, both from the business owner side and from the IP counsel side.
Our first guest is Alexandre Koiransky, the founder of FAIR, which is a leading 12-year-old fair-trade liquor brand built on a mission to support small farmers in developing economies. Prior to this, he co-founded another startup, which he successfully sold. A true entrepreneur at heart, he is also a partner with WeLike StartUp, which is a startup incubator and a platform of resources for innovative companies.
Our second guest is Annick Pairault. Annick is an attorney specializing in IP, and partner with Paris, France based law firm Ab Initio. She advises clients across a broad spectrum of sectors and focuses on trademark law, distinctive signs, brands, copyrights, domain domains, and unfair competition. She is FAIR’s IP counsel.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Alexandre Koiransky (link to https://www.linkedin.com/in/alexandre-koiransky-756b913/)
About Annick Pairault (link to http://www.abinitio.eu/ab_initiobase_equipe_e/)
Also of interest:
- Entrepreneur: Protecting your IP as a Small Business (link to https://www.entrepreneur.com/article/355187)
- INTA: For SMEs (link to https://www.inta.org/resources/for-smes/)
- INTA: Learn the Language: Introduction to Trademarks (link to https://www.inta.org/fact-sheets/learn-the-language/) and Trademark Symbols (link to https://www.inta.org/fact-sheets/trademark-symbols/)
- INTA: Pro Bono Resources (link to https://www.inta.org/resources/pro-bono-clearinghouse/)
Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths. Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people. David Lossignol is the Head of Pharma Legal Brand Protection, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Michael Haddad (link to http://www.michaelhaddad.org)
About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)
Also of interest:
- INTA Bulletin: INTA Committee Looks to ‘Walk” with Global Effort for Inclusive COVID-19 Recovery (link to: https://www.inta.org/inta-committee-looks-to-walk-with-global-effort-for-inclusive-covid-19-recovery/)
-INTA: Brands and CSR Survey Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)
- INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)
- Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)
- Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html
Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down.
So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S.
This episode of Brand&New is sponsored by Brainbase.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
This episode of Brand&New is sponsored by Brainbase.
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/)
Also of interest:
TEDxAUK: The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg)
TEDxBocaRaton: Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM)
Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/)
INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/
Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation)
Forbes: Seven Steps
What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this episode by Marc Cloosterman, CEO of the VIM Group, based in the UK. Specializing in brand management for the last 25 years, Marc is involved with his team on global brand transitions, from repositioning projects to mergers and acquisitions. His clients cover most sectors, supporting more than 1,500 organizations, including telecommunications,banking, and consumer goods.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Marc Cloosterman (link to https://www.linkedin.com/in/majcloosterman/)
About VIM Group (link to https://vim-group.com/en/team_member/marc-cloosterman/)
Also of interest:
About marketing and branding trends:
-
Branding Strategy Insider (link to https://www.brandingstrategyinsider.com)
-
Marketing Week (link to https://www.marketingweek.com)
WIPO: “Branding: How to Use Intellectual Property to Create Value for Your Business?”(link to https://www.wipo.int/sme/en/documents/branding_fulltext.html)
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field.
This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life.
Our guests are themselves IP trailblazers. Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.
Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.
Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998. She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg
About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/
About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown
Also of interest:
“My Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)
“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)
Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)
INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)
INTA TO-GO webcast: Booking.com—A Closer Look (link t
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field.
This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life.
Our guests are themselves IP trailblazers. Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.
Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.
Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998. She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg
About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/
About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown
Also of interest:
“My Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)
“Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)
Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)
INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)
INTA TO-GO webcast: Booking.com—A Closer Look (link&n
We’re bringing back our interview with Cristina Carvalho, managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA—in honor of International Women’s Day, March 8, 2021, and to mark the newly released INTA’s The Women’s LeadershIP Report and Best Practices Toolkit.
In this episode, which originally aired March 31, 2020 as part of Brand & New’s Women’s Empowerment in IP series, Ms. Carvalho discusses the challenges she faced to raise to the top, the pivotal role of women mentoring programs, and what it means to be one of the most powerful women in Washington, D.C.
Her thoughts align with key findings of The Women’s LeadershIP Report and Best Practices Toolkit. Among the findings, the Report found that while an increasing number of women are entering the legal field, particularly in IP, women are under-represented in the IP sector, particularly in leadership positions. Mentoring programs are one of the recommendations to fill the gap.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Cristina Carvalho (link to https://www.arentfox.com/attorneys/cristina-carvalho)
**Also of interest:
-** The Women’s LeadershIP Report and Best Practices Toolkit (link: https://www.inta.org/perspectives/the-womens-leadership-initiative/)
-
March 8, 2021 INTA Discussion Forum: Championing Women Leaders—the Road Forward (link to: https://www.inta.org/events/championing-women-leaders-the-road-forward/)
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INTA Daily News: Inclusion—A Must for Brands (link to: https://newtonmedia.foleon.com/inta-daily-news/day-4/inclusion-a-must-for-brands/)
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INTA Daily News: Diversity Champions—Walking the Walk (link to: https://newtonmedia.foleon.com/inta-daily-news/day-4/diversity-champions/)
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INTA Bulletin: Brands, Diversity, and Inclusion—An Interview with Ty Lord (link to: https://www.inta.org/perspectives/brands-diversity-and-inclusion-interview-with-ty-lord/
-
Brand & New podcast (March 8, 2020): International Women’s Day : Women’s Empowerment in Intellectual Property (link to: https://www.inta.org/Programs/Pages/Podcasts.aspx)
-
Forbes.com: "How IP rights empower women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)
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Intellectual property (IP) law is engineered to foster innovation and creativity. In some countries, the way IP applies to traditional forms of creativity such as music, painting, design, or even perfumes is understood and accepted. But, at least in principle, it may be less obvious when it comes to emerging popular forms of art, such as street and body art.
How does IP apply to street and body arts? Who owns what? What are the competing rights at stake—those of the owner of the building on which a graffiti is painted or the person bearing the tattoo? Beyond copyright, can trademark registration provide artists with additional protection? How does all of this play out on social media, the emerging arts’ favorite exhibition forum nowadays.
Éamon Chawke, a Partner with Briffa Solicitors, a boutique law firm in the United Kingdom, provides insight. Specializing in the protection, management, exploitation, and enforcement of IP, he has a broad spectrum of clients that include authors, agents, and publishers, as well as clothing, furniture, and graphic designers.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Éamon Chawke (link to https://www.linkedin.com/in/éamon-chawke-19637145/?originalSubdomain=uk)
Also of interest:
-
Banksy and his Uneasy Relationship with IP, Éamon Chawke (link to https://www.briffa.com/blog/banksy-and-his-uneasy-relationship-with-ip/)
-
Copyright is for Losers? Éamon Chawke (link to https://www.briffa.com/copyright-banksy-changes-tune/)
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INTA Bulletin: The Art of EU Trademark Registrations: Is Intention to Use Now Required? (link to https://www.inta.org/perspectives/the-art-of-eu-trademark-registrations-is-intention-to-use-now-required-in-euipo-proceedings/)
-
INTA Bulletin: The Unintended Consequences of Copyright and Trademark Protection in Design (link to https://www.inta.org/perspectives/unintended-consequences-of-copyright-and-trademark-protection-in-design/)
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INTA Board Resolution: Copyright Protection for Trademarked Materials (link to https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/Copyright-Protection-for-Trademarked-Material-09122017-Update.pdf)
-
Banksy’s Attempt to Trademark a Graffiti Image is Thrown Out, New York Times (link to https://www.nytimes.com/2020/09/17/arts/design/banksy-trademark-lawsuit.html)
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Accession on the Frontiers of Property, Harvard Law Review (link to https
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:
About Karen Clemens (link to https://www.linkedin.com/in/karendavisclemens/)
About Diane Ridon (link to https://www.linkedin.com/in/diane-ridon-javet-5b8686/)
Also of interest:
INTA Influencers: Rudy Gaines Discusses Emotional Quotient and Emotional Intelligence
(link to https://www.youtube.com/watch?v=EVbAwG6scmM)
INTA’s 2019 Annual Meeting Lunch and Learn Sessions on Professional Development
(link to https://www.inta.org/2019Annual/Program/Pages/LunchAndLearn.aspx)
INTA’s 2019 Annual Meeting Career Development Day for Students
(link to https://www.inta.org/2019Annual/Program/Pages/Career-Development-Day.aspx)
About Daniel Goleman (link to http://www.danielgoleman.info/topics/emotional-intelligence/)
About the future of legal professions (links to https://www.forbes.com/sites/markcohen1/2017/05/30/the-future-lawyer/#6ce7bd7f1d18 and http://www.susskind.com)
There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else.
Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His company, created in 2002, has changed, not to say revolutionized, the chocolate industry, promoting new strategies and values hand in hand with more than 3,000 families of farmers, creating schools for sustainable agriculture, and developing organic certification processes. With transparency, social responsibility at the very heart of the business model, Santiago will explain how these ethics have shaped the brand, which is now distributed in more than 40 countries and has received more than 300 awards and medals as one of the most premium chocolates in the world.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:- About Santiago Peralta (link to https://www.linkedin.com/in/santiago-peralta-5a2838191/?originalSubdomain=ec)
- About Pacari Chocolate (link to https://pacarichocolate.us)
Also of interest:- INTA Bulletin about Santiago Peralta (link to https://www.inta.org/INTABulletin/Pages/Member_Spotlight_7402.aspx)
- INTA Conference about Brand Authenticity (link to https://www.inta.org/INTABulletin/Pages/Brand_Authenticty_Conference_Event_Report_7221.aspx)
- Articles about Pacari founders (link to https://www.demeter-usa.org/meet-farmers/profiles-in-farming-archive/peralta-barboto.asp; https://www.nbcnews.com/news/latino/couple-aims-make-ecuador-cradle-fine-chocolate-making-n474366)
- Articles about the chocolate industry (link to https://blog.marketresearch.com/chocolate-industry;
https://www.statista.com/statistics/629534/market-share-leading-chocolate-companies-worldwide/;
https://www.icco.org/about-cocoa/chocolate-industry.html)
With families home for the holidays, presenting an opportunity to connect in various ways with household members of all ages, we’re bringing back one of the most-watched episodes of Brand & New: Intellectual Property for Kids!
In this episode, which originally aired on April 28, 2020, Audrey Dauvet uniquely shares hosting responsibilities with Eli, 11, to interview Megan Bannigan and David Bernstein, Partners at the law firm Debevoise & Plimpton LLP, in New York, N.Y., USA. Our guests rise up to the challenge of making an explanation of intellectual property not only accessible to children, but also fun!
David chairs the firm’s IP Litigation Group. He is recognized as one of the nation’s leading IP litigators by Managing IP magazine and The Legal 500, and has been selected as one of the top 10 trademark lawyers in the world by the International Who’s Who of Trademark Lawyers.
Megan is a member of the Litigation and Intellectual Property & Media Groups at Debevoise. She has been recognized by Managing IP’s IP STARS, The Legal 500, and Law360 as a Rising Star.
But that’s not all! Teaching is not new for them, and they are both amazing pedagogues. David is an adjunct professor at New York University School of Law and George Washington University Law School, while Megan is an adjunct professor at local universities and previously was a Clinical Visiting Lecturer at Law at Yale Law School.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet and Eli
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About David Bernstein (link to https://www.debevoise.com/davidbernstein/?tab=biography)
About Megan Bannigan (link to https://www.debevoise.com/meganbannigan/?tab=biography)
About Debevoise & Plimpton LLP (link to https://www.debevoise.com)
Also of interest:
- USPTO page dedicated to kids (link to https://www.uspto.gov/kids/kids.html)
- WIPO Publications for Young People (link to https://www.wipo.int/publications/en/series/index.jsp?id=151)
- WIPO Youth Corner (link to https://welc.wipo.int/ipedu/youth)
- International Trademark Association (INTA) Unreal Campaign for young consumers (link to: https://www.unrealcampaign.com/)
- INTA Study: Gen Z Insights: Brands and Counterfeit Products (link to: https://www.inta.org/Communications/Documents/INTA-GenZ-International-Infographic2%201.pdf)
- INTA Bulletin: India’s Cell for IPR Promotion and Management Launches Intellectual Property Activity Book for Children (link to: https://www.inta.o
Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features.
Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation, diversification of services, available security features, or even future privacy regulations?
In this episode, we discuss these issues with Dominique Shelton Leipzig, a partner in the Privacy & Data Security Group and co-chair of the Ad Tech Privacy & Data Management team at Perkins Cole LLP, Los Angeles, California, USA. Practicing intellectual property, media, and privacy law for over 25 years, she is a member of the board of the International Association of Privacy Professionals and the author of two landmark books on privacy and data for businesses.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Dominique Shelton Leipzig (link to https://www.linkedin.com/in/dominiquesl/ and https://www.perkinscoie.com/en/professionals/dominique-shelton-leipzig.html)
Also of interest:
-MIT Management Sloan School: How to think about cybersecurity in the era of COVID-19 (link to https://mitsloan.mit.edu/ideas-made-to-matter/how-to-think-about-cybersecurity-era-covid-19)
-Bloomberg Law: Zoom Rolls Out Strongest Data Encryption, New Event Platform (link to https://news.bloomberglaw.com/privacy-and-data-security/zoom-rolls-out-strongest-data-encryption-new-event-platform)
-CNN Business: “Zoom’s massive ‘overnight success’ actually took nine years” (link to https://www.cnn.com/2020/03/27/tech/zoom-app-coronavirus/index.html)
-Fox School of Business: “Brand Reputation During a Crisis” (link to https://digitalmarketing.temple.edu/rdixon/2020/03/29/brand-reputation-during-a-crisis/)
-Forbes: “Here’s What Zoom Is Doing To Make Its Service Safer” (link to https://www.forbes.com/sites/kateoflahertyuk/2020/04/10/zoom-security-heres-what-zoom-is-doing-to-make-its-service-safer/#6402488330fc)
-The Conversation: “Crashing the party—beware the cyber risks of virtual meet-up apps like Houseparty” (link to https://theconversation.com/crashing-the-party-beware-the-cyber-risks-of-virtual-meet-up-apps-like-houseparty-135032
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it!
Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every year in all areas. So relevant actions are more essential than ever, particularly to tackle illicit sales. Our episode today is about the most efficient ways, with the development of innovative tools, to fight these new pirates. Our focus will be China, and its challenges about IP, including the impact of so-called trade war with the US.
Our guest is partner at one of the largest law firms in the world, Baker & McKenzie, present in more than 40 countries. Loke Khoon Tan leads the IP Practice Group in Hong Kong and China and co-leads the firm’s luxury and fashion industry practice. He works with global brands, helping them to structure and implement anti-counterfeiting strategies. Loke is the author of the “Pirates” trilogy and other publications about IP protection. So who else to talk about this hot topic?
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Loke Khoon Tan (link to https://www.linkedin.com/in/lokekhoontan/ and https://www.bakermckenzie.com/en/people/t/tan-lokekhoon)
Also of interest:
- INTA Study "Addressing the Sale of Counterfeits on the Internet" (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA’s new attitudinal study, Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)
- Trademark Law in China - Pirates in the Middle Kingdom, by Loke Khoon Tan (link to https://www.pbookshop.com/trademark-law-in-china-pirates-in-the-middle-kingdom-the-new-frontier-3rd-edition-9789626619032.html)
Following the recent wave of protests around the world centering on racial injustice and police brutality, many brands using offensive racial stereotypes have taken a stance, either voluntarily or due to social pressure.
In the United States, in particular, consumers and media organizations have pinpointed brands like Uncle Ben’s, Aunt Jemima, and the Washington Redskins*, demanding changes or even removal of their iconic yet questionable logos. Many brands also have publicly spoken out on these social tensions, or decided to proactively change their branding strategy or even product offerings.
What are the risks when brands get involved in social issues, and how can the effectiveness of their reactions be assessed, especially in terms of consumer perception?
To discuss these issues, Brand & New welcomes Peter N. Golder, Professor of Marketing and the Faculty Director of the Tuck School of Business at Dartmouth College, in Hanover, New Hampshire. Professor Golder has been teaching at Tuck for more than a decade. The winner of many prestigious awards in marketing research, he focuses on market entry timing, new products, long-term market leadership, branding, and quality. He has won many prestigious awards in the marketing research field and was published in media such as The Economist, The Wall Street Journal and The Financial Times.
*Note: A few months ago, Uncle Ben's and Aunt Jemima each announced that they soon will be changing their name and image on their packaging; and the Washington Redskins changed its name to the Washington Football Team.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:About Professor Peter Golder (link to https://www.tuck.dartmouth.edu/faculty/faculty-directory/peter-n-golder)
Also of interest:
-
Marketing Dive Study: Most Americans say Brands should Respond to Black Lives Matter Movement (link to https://www.marketingdive.com/news/study-most-americans-say-brands-should-respond-to-black-lives-matter-movem/581360/)
-
BBC: Black Lives Matter – Do Companies Really Support the Cause (link to https://www.bbc.com/worklife/article/20200612-black-lives-matter-do-companies-really-support-the-cause)
-
Forbes: How Fashion and Beauty Brands are Supporting the Black Lives Matter Movement (link to https://www.forbes.com/sites/sboyd/2020/06/30/how-fashion--beauty-brands-are-supporting-the-black-lives-matter-movement/#331292b03869)
-
Fast Company: Black Lives Matter the Brand (link to https://www.fastcompany.com/3062127/black-lives-matter-the-brand)
Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One” shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in terms of marketing and audience engagement, and in terms of corporate social responsibility (CSR) initiatives? And what are the legal challenges associated with these new ways of interacting with actual and potential clients?
In this episode initially posted in November 2019, we discuss TOMS’ innovative brand strategy with Jessica Murray, Senior CSR and IP Director at TOMS Shoes Inc., based in Los Angeles, California With TOMS since 2013, she has spent her career protecting brands across various sectors such as luxury goods and hospitality. She shares with us her perspective on brand enforcement, and more specifically how to foster consumer loyalty through meaningful principles and genuine commitment to social causes.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Jessica Murray (link to https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx)
- About TOMS' Stand For Tomorrow program (link to https://www.toms.com/impact)
Also of interest:
- INTA 2020 Annual Meeting & Leadership Meeting session (November 16, 2020) on "The Good Business of Sustainable Brands," moderated by Jessica Murray (link to www.inta.org/2020am)
- INTA Bulletin: Interview with Jessica Murray (link to https://www.inta.org/INTABulletin/Pages/Tom_Shoes_IP_Director_Jessica_Murrey_Interview_7218.aspx)
- About TOMS' founder, Blake Mycoskie (link to https://www.toms.com/blakes-bio)
- Forbes: What Retailers Can Learn About Social Responsibility From Toms and Patagonia (link to https://www.forbes.com/sites/tinamulqueen/2019/01/24/what-retailers-can-learn-about-social-responsibility-from-toms-and-patagonia/)
- INTA Daily News (page 6): Making the World a Better Place (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf)
- INTA 2020 March Conference, Brands in Society: Their Influence and Responsibility (link to https://www.inta.org/Programs/Pages/INTA-2020-Educational-Events-and-Programs.aspx)
Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021.
How to overcome the challenges due to remote working when it comes to building, entertaining, and thriving through our professional relationships? How to leverage technologies, without too much trade-off in terms of authenticity and true connection? How to remain engaged and present when most interactions remain remote?
Just a few weeks before the International Trademark Association’s first-ever virtual Annual Meeting & Leadership Meeting, scheduled for November 9 to 20, 2020, who better to discuss these topics than Keith Ferrazzi, entrepreneur, TED Talk speaker, and author of the best sellers Never Eat Alone and Who's Got Your Back? as well as Leading Without Authority, recently published and the website goforwardtowork.com, for the future of work. Keith is a frequent contributor at publications such as Forbes, The New York Times, The Wall Street Journal, Fast Company, among many others. He has also been at the forefront of remote team transitions with his research, available on the website virtualteamswin.com, that also appeared in Harvard Business Review.
As the founder and CEO of the strategic consulting firm Ferrazzi Greenlight, based in Los Angeles, California, USA, Keith has been focusing on the importance of positive relationships to reach business success, addressing the behavioral issues that block organizations from reaching their goals. His previous experiences as chief marketing officer of the global hospitality company Starwood, have also contributed to build his vision on success redefinition, on the ways to Co-Elevate® to innovate and to team out to bring in the right expertise and “go higher together”. His insights shall be eye-opening for intellectual property and legal teams, and beyond.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:About Keith Ferrazzi (link to https://www.keithferrazzi.com, https://www.goforwardtowork.com and https://www.linkedin.com/in/keithferrazzi/)
Also of interest:
- Inc.com: 6 Ways to Come Back from the Pandemic with a Stronger Team (link to https://www.inc.com/magazine/202009/keith-ferrazzi/remote-team-skills-agility-collaboration-candor.html)
- INTA 2020 Annual Meeting & Leadership Meeting (link to https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
- TED Talk Keith Ferrazzi: Interdependent Leadership (link to https://www.ted.com/talks/keith_ferrazzi_interdependent_leadership)
- Chief Executive: Better Meetings during Covid (link to https://chiefexecutive.net/better-meetings-during-covid-simply-practical-tips-from-a-seasoned-ceo/)
Climate change is one of the greatest challenges of our times. Its interactions with IP are multifaceted, from « green » tech innovations to adapt or mitigate global warming to new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse Consultancy, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as his concerns about this “hot topic” and its impact on business strategies.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:About Fabrice Mattei (link to https://www.consultancy.rouse.com/fabrice-mattei)
About Rouse: website dedicated to IP & climate change (link to https://www.ipandclimatechange.com)
Also of interest:
-
World Economic Forum – 2019 Global Risks Report (https://www.weforum.org/reports/the-global-risks-report-2019)
-
WIPO about climate change (link to https://wipo.int/policy/en/climate_change/)
-
Cambridge and Columbia Universities resources about IP & climate change (link to https://www.cambridge.org/core/books/intellectual-property-rights-and-climate-change/2F51E1A75DAD3FEA96A3A88041063BFC and link to http://climate.columbia.edu)
Aside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the series of police brutalities leading to the deaths of several African Americans in the United States and a subsequent wave of protests all over the world. These movements for racial justice led to a surge in initiatives in favor of black, indigenous, and people of color, or BIPOC, both to challenge certain situations or status quo and to celebrate cultures and diversity, thereby moving the boundaries of what is considered by most as no longer acceptable.
Unsurprisingly, intellectual property (IP), as the most visible result of individuals' and companies' expression and communication, has being directly impacted. Several brands were publicly challenged for using racial stereotypes. How do these social dynamics impact trademark owners? What does IP law tell us about offensive trademarks?
Professor Rebecca Tushnet, the inaugural Frank Stanton Professor of the First Amendment at Harvard Law School, Cambridge, Massachusetts, USA, is the guest of our new episode of Brand&New. Her research and teaching focuses on copyright, trademark, advertising, and First Amendment law. After clerking at the United States Supreme Court, she practiced IP law at Debevoise and Plimpton before turning to academia. Her blog at tushnet.blogspot.com has been on the American Bar Association 100 list of top legal blogs for several years.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Rebecca Tushnet: https://hls.harvard.edu/faculty/directory/11412/Tushnet/
Also of interest:
- Rebecca Tushnet’s blog (https://tushnet.blogspot.com)
-Harvard Business Review: “When a Brand Stands up for Racial Justice, Do People Buy It?(https://hbr.org/2020/07/when-a-brand-stands-up-for-racial-justice-do-people-buy-it)
- United States Supreme Court: Matal v. Tam (https://www.supremecourt.gov/opinions/16pdf/15-1293_1o13.pdf)
- INTA Bulletin: “International Amicus Committee Update: INTA Files Amicus Brief in U.S. Supreme Court Case on Immoral or Scandalous Marks” (https://www.inta.org/international-amicus-committee-update-inta-files-amicus-brief-in-u-s-supreme-court-case-on-immoral-or-scandalous-marks/)
- International Trademark Association’s 2020 Annual Meeting & Leadership Meeting: 12 educational tracks, including sessions entitled “Brand Authenticity: Reacting to Social Movements Quickly and Appropriately” (https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
-The National Law Review: “Trademark Trolls—A Danger to Avoid with a Re-Brand” (https://www.natlawreview.com/article/trad
First holding several executive posts at IBM—the world's largest patent holder-- during more than 25 years, then serving as Director of the U.S. Patent and Trademark Office (USPTO), and now in private practice, Dave Kappos has pretty much sat on all sides of the "IP table" over his career.
Dave is widely recognized as one of the world’s foremost leaders in the field of intellectual property. Today, he is a partner at the multi-awarded U.S. law firm Cravath, based in New York, New York, USA, and an an adjunct professor at Columbia Law School and Cornell Law School. He has received numerous accolades, including being named one of the “50 Most Influential People in Intellectual Property” by Managing IP andone of the “100 Most Influential Lawyers in America” by The National Law Journal.
Dave's unique career pathways -having started as a development engineer- give him a complete approach of the interactions between IP and innovation, from patents to brands, so no doubt there is a lot to learn in this episode for all IP practitioners, and beyond.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About David Kappos (link to https://www.cravath.com/dkappos/)
About Cravath (link to https://www.cravath.com)
Also of interest:INTA 2020 Annual Meeting & Leadership Meeting; relevant education tracks include “Patents” and “Innovation and the Future of IP” (link to www.inta.org/2020annual)
Articles by David J. Kappos:
MITSloan Management Review: “Innovation-Based Technology Standards Are Under Threat”
Fortune: “Why America’s Patent System Is Not Killing Innovation”
Articles about patent wars:
The New York Times: “Apple and Samsung End Smartphone Patent Wars”
IP Watchdog: “A Poor History of Wright Brothers Concludes They Were Patent Trolls”
In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA. Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the power of brands has been paving the way for women in leadership roles for many years.
Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Shelly Lazarus (link to https://www.linkedin.com/in/shelly-lazarus-3bab1b6/)
About Ogilvy (link to https://www.ogilvy.com)
Also of interest:
Gen Z Insights: Brands and Counterfeit Products
(link to https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Brands and Innovation Committee (link to: http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx)
While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world.
Monique Joe is Senior Vice President, Head of Brands and Content Intellectual Property, at NBCUniversal Media, LLC, in Los Angeles, California, USA, where she oversees the IP team that supports the development of brands and the production of content for all NBCUniversal businesses globally, ranging from Universal Pictures and DreamWorks Animation to NBC and Telemundo. She was named several times by World Trademark Review as one of the World’s Leading Corporate Trademark Professionals.
Anthony Dreyer is an Intellectual Property and Sports Litigation Partner with the law firm of Skadden, Arps, Slate, Meagher & Flom LLP in New York, New York, USA.A commercial litigator concentrating on IP, sports, entertainment, and related licensing disputes, he has been named a leading trademark practitioner by both World Trademark Review and Managing Intellectual Property.
In addition to being graduates of Fordham University School of Law, both are recognized as top level IP practitioners, high achievers, and forward thinkers. Today they share their experience, vision, tips, and personal observations on the mutation of the legal industry and the challenges that poses for beginners and experienced IP lawyers alike.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Monique Joe (link to https://www.linkedin.com/in/monique-cheng-joe-ba52111/)
About Anthony Dreyer (link to https://www.linkedin.com/in/anthonydreyer/)
Also of interest:- American Bar Association: “An Interview between Two Generations of IP Attorneys” (link to https://www.americanbar.org/groups/intellectual_property_law/publications/landslide/2018-19/january-february/learning-each-other/)
- INTA 2020 Annual Meeting & Leadership Meeting (link to : https://www.inta.org/events/2020-annual-meeting-leadership-meeting/)
- Harvard Law School: “Lawyers as Professionals and as Citizens: Key Roles and Responsibilities in the 21st Century” (link to https://clp.law.harvard.edu/assets/Professionalism-Project-Essay_11.20.14.pdf)
- Leaders League: Ayala Deutsch (INTA): “IP Practitioners Need to Broaden Their Horizons” (link to: https://www.leadersleague.com/en/news/ayala-deutsch-inta-ip-practitioners-need-to-broaden-their-horizons)
- International Trademark Association’s “The Women’s Leadersh&l
When security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s cybersecurity, from emailing valuable data to recipients to misconfiguring assets that enable unwanted access to company information.
Indeed, human mistakes reportedly account for one-fourth to one-third of data and intellectual property breaches within companies. The average cost of inadvertent breaches from human error is estimated to up to $3.5 millionannually; that’s without even including breaches resulting from employee willful misconduct. Many of the biggest breaches over the last decade would actually not have happened but for some form of human error.
Our guest, Dr. Adi Gillat, shares her experience related to security breaches, and to what extent intellectual property (IP) rights are at risk, particularly in the specific context of the COVID-19 pandemic that has impacted all businesses for the last few months.
Dr. Gillat has been an IP, IT, and privacy lawyer for almost 25 years, advising Israeli technology companies oncomplex tech transactions and compliance matters. Ranked among the top transactional IP lawyers in Israel, she is a founding partner at H-F & Co., based in Tel Aviv, Israel, and leads its IP, IT and Tech-Transactions practice. She is a licensed attorney both in Israel and in the U.S., where she previously practiced IP transactional and litigation law.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Adi Gillat: https://www.linkedin.com/in/adi-gillat-8a39371/
Also of interest:
-
Harvard Business Review, The Biggest Cybersecurity Threats are inside your Company (link to https://hbr.org/2016/09/the-biggest-cybersecurity-threats-are-inside-your-company)
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INTA On-demand Webcast: Data Privacy 101—How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy (link to https://learning.inta.org/products/data-privacy-101how-to-ensure-data-protection-and-enhance-brand-value-in-the-age-of-data-privacy)
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INTA Report: Recommendations to Enhance Brand Value Through Data Protection (link to: https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf
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Infosecurity Magazine https://www.infosecurity-magazine.com/opinions/employees-taking-data/
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Business Insights, Addressing Human Error causes Security Breaches (link to https://businessinsights.bitdefender.com/addressing-human-error-causes-security-breaches)
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Forbes, Remote Work involves Cybersecurity Risks (link to https://www.forbes.com/sites/ca
News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those discussions. And as a consequence, pharmaceuticals and life sciences stakeholders—major intellectual property (IP) rights holders—are suddenly expected to deliver solutions to solve a major, worldwide health crisis.
Our guests today, Marc Holtorf and Emmanuel Gougé are partners at the law firm Pinsent Masons in Munich, Germany, and Paris, France, respectively. They both specialize in IP law, advising international companies on their IP management, development, and enforcement strategies. Mr. Holtorf has been working for the life sciences practice of international law firms for over 20 years, and he is now the Head of IP and Life Sciences for Germany at Pinsent Masons. Mr. Gougé also has over 20 years of experience as an IP attorney, with experience in the UK, Belgium and France, where he leads the Intellectual Property department.
They share with us their perspective on the very unique situation the life sciences sector finds itself into these days, in between the private market dynamics and the imperatives of global health policies and the public interest.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Emmanuel Gougé (link to https://www.linkedin.com/in/emmanuel-gougé-043a974b/)
About Marc Holtorf (link to https://www.linkedin.com/in/marc-l-holtorf-500aa9b7/)
Also of interest:
- MIT COVID-19 Open Research Dataset (link to https://innovation.mit.edu/cord19/)
- Pinsent Masons Analysis about COVID-19 Patents Rights and Public Interest (link to https://www.pinsentmasons.com/out-law/analysis/coronavirus-patents-rights-public-interest)
- Forbes, Innovation Imperatives from COVID-19 (link to https://www.forbes.com/sites/henrychesbrough/2020/03/18/innovation-imperatives-from-covid-19/#6dbf48456fb1)
General Counsel no longer are limited to a reactive role overseeing legal operations farmed out to law firms, but instead are key members of the corporate decision-making team. This is a major shift that has occurred over the past decades: General Counsel are leaders, innovators, decision makers at the highest levels, far beyond being technicians in the law. They also have to be agile, in an ever-evolving environment.
Let’s take technology as an example. Tech has “invaded” legal practice over the last decade. From sophisticated legal analytics technologies in e-discovery tools or prior rights search software, to “smart contract” protocols to facilitate negotiations, mobile collaborative platforms, or even high-end IT security features aimed at protecting files integrity, lawyering does not look quite like it did 20 years ago!
This is part of the discussion in this episode with Aurélien Hamelle, Group General Counsel of Total, Paris, France. The French multinational energy company is one of the six supermajor oil companies in the world, with an adjusted net income at US $11.8 billion in 2019, around 100,000 employees, and active in more than 130 countries. Since 2016, Mr. Hamelle has overseen a team of around 500 lawyers at Total, including an important intellectual property department. Previously, he was a regulatory and dispute resolution lawyer with various firms, including being a partner at both Metzner Associés and Allen & Overy. He will share with us his vision on what the legal leadership of tomorrow means, in terms of relevant skills—from openness to innovation to new perspectives on performance and knowledge management.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Aurélien Hamelle (link to https://www.linkedin.com/in/aurelien-hamelle-5775271/?locale=fr_FR)
Also of interest:
- Harvard Law Today—In the Driver’s Seat: The changing role of the general counsel
(link to https://today.law.harvard.edu/feature/in-the-drivers-seat-the-changing-role-of-the-general-counsel/)
- INTA Daily News: What Brands Want in a Shifting Legal Services Landscape (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf)
- International Trademark Association’s “The Women’s LeadershIP Initiative” (link to https://www.inta.org/Press/Pages/The_Womens_LeadershIP_Initiative_0320.aspx)
- Deloitte: The legal department of the future- (link to https://www2.d
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.
Intellectual property (IP) rights have always been challenged by new technologies and new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disruptive impact on traditional IP legal concepts and systems.
Our guest shares his views on the future of the IP legal system and its governance, at a time when the number of patents and trademarks registrations indicate a rising demand for IP rights globally, confirming a global shift towards an “economy of knowledge”, with entirely new business lines thriving without almost any tangible assets – think software and algorithms, operating systems, or social media.
Ivo Gagliuffi Piercechi is a Peruvian lawyer with more than 20 years of experience in intellectual property, competition, and consumer law in both the private and public sectors. In 2016, the Peruvian government appointed him Chairman of the Board of Directors of the National Institute for the Defense of Free Competition and the Protection of Intellectual Property (INDECOPI), a public agency in charge of IP competition and consumer protection. He is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:- About Ivo Gagliuffi (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf and https://www.indecopi.gob.pe/documents/1902049/3608052/Ivo+Gagliuffi+Piercechi.pdf/47d987b0-f1bc-a204-f2bd-bb2bd2ca1cf4)
Also of interest:- Nomination of Ivo Gagliuffi Piercechi for WIPO Director General (link to https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3952.pdf)- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- INTA Impact Study: Trademarks in Latin America: Economic Impact in 10 Latin America and Caribbean Countries (link to: http://www.inta.org/Communications/Pages/Impact-Studies.aspx)
- World Trademark Review candidate interviews (link to https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive&
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy
"Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how"
These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (IPOS), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a study published by World Trademark Review in February 2019. Daren is the guest of this new episode of Brand&New. Before he took over the IP Office, he was taking care of its registry. As an expert in international law, he has been involved in the negotiation of key free-trade agreements, between Singapore and the US, and also the European Union. Considering, as he says, that “IP is territorial, but innovation is global”, he shares with us his views about the goals and the general role that an IP Office shall play today as well as tomorrow in a small country that is one of the most stable and open economies in the world.
Daren is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Daren Tang (link to https://www.linkedin.com/in/daren-tang-5a568759/?originalSubdomain=sg and https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3937.pdf)
About IPOS (link to https://www.ipos.gov.sg)
Also of interest:- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- Articles about Singapore IP Office and the 2019 IP Office Innovation Ranking (link to https://www.worldtrademarkreview.com/governmentpolicy/eu-chile-singapore-and-spain-ip-offices-named-most-innovative-world and https://www.opengovasia.com/singapore-most-innovative-intellectual-property-office-in-asia/
- INTA Bulletin: Enforcing Trademarks and Copyright at the Border of Singapore (link to: https://www.inta.org/INTABulletin/Pages/Singapore_Customs_Assistant_Head_Edward_Yue_Interview_7401.aspx
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.
The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopoly rights, providing them with a sustainable economic basis.
IP rights have always been challenged by new technologies, new market trends, but the pace and depth of these challenges have increased over the last decade or so. In particular, groundbreaking technologies such as artificial intelligence, the Internet of Things, or even life science innovations have a disruptive impact on traditional IP legal concepts and systems. For instance, how to create property rights in an algorithm that is constantly changing.
Our guest shares his views on the future of the IP legal system and its governance, at a time when the number of patents and trademarks registrations indicate a rising demand for IP rights globally, confirming a global shift towards an “economy of knowledge,” with entirely new business lines thriving without almost any tangible assets – think software and algorithms, operating systems, or social media.
Marco Matias Alemán is a Colombian lawyer who has spent the last 28 years in the IP world, as an IP attorney in a law firm, as Head of the Colombian Industrial Property Office (1995-1998) and at the policy level, holding several positions at the World Intellectual Property Office (WIPO) in Geneva since 1999. Currently, he is the Director of the Patent Law Division at WIPO, and is also one of the remaining six candidates for the position of WIPO’s Director General. The Director General will be nominated in March 2020 and appointed in May 2020, for a term beginning October 1, 2020.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:- About Marco M Alemán (link to https://www.linkedin.com/in/marco-m-alemán/?originalSubdomain=ch, https://www.wipo.int/export/sites/www/about-wipo/en/elections2020/circular3946.pdf and https://aleman.world)
Also of interest:- WIPO official website (link to https://www.wipo.int/portal/en/)
- WIPO 2020 Election of the Director General (link to https://www.wipo.int/about-wipo/en/elections2020/ and https://www.worldtrademarkreview.com/governmentpolicy/inside-wipo-director-general-candidate-interviews-exclusive-guest-post)
- INTA Impact Study: Trademarks in Latin America: Economic Impact in 10 Latin America and Caribbean Countries (link to: http://www.inta.org/Communications/Pages/Impact-Studies.aspx)
Trademark law and the First Amendment to the U.S. Constitution seem from the outset to have a complex and conflicted relationship. Indeed, while protection of the right to freedom of expression can encourage the creation and dissemination of ideas and information, government protection of trademarks can suppress and punish expression that incorporates another's registered trademark. Even further, trademark law sometimes prevents registration of signs that would otherwise be considered speech protected by the First Amendment, with numerous and strict conditions on what may or may not be registered.
Lisa P. Ramsey, Professor of Law at the University of San Diego School of Law, who teaches in the areas of trademark law and intellectual property in general, will explain the interactions between free expression and trademark law. Lisa’s most recent articles in the Houston Law Review, The Trademark Reporter, and other publications put the focus on the potential conflict between trademark and free expression rights in national and international laws; and a paper published by Oxford University Press explored nontraditional trademarks and inherently valuable expression.
She notably talks about two recent groundbreaking U.S. Supreme Court cases right on point, namely Matal v. Tam (2017) and Iancu v. Brunetti (2019) about the right for the government to deny trademark registration to certain categories of trademarks “potentially disparaging” marks and “immoral or scandalous” marks, respectively.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Lisa Ramsey (link to http://www.lisapramsey.com)
Also of interest:- Article about Lee v. Tam decision (link to https://www.scotusblog.com/case-files/cases/lee-v-tam/)
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INTA statement re: Amicus Brief in the case of Lee v. Tam (link to: https://www.inta.org/Press/Pages/Lee_v_Tam_Amicus_Brief_Media_Statement.aspx)
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Opinions/articles about the Iancu v. Brunetti decision (link to https://www.supremecourt.gov/opinions/18pdf/18-302_e29g.pdf, https://www.scotusblog.com/2019/06/long-time-prohibition-on-registration-of-scandalous-and-immoral-trademarks-is-struck-down/ and https://www.americanbar.org/groups/litigation/committees/intellectual-property/practice/2019/iancu-v-brunetti-trademark-registration/)
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Articles written by Lisa Ramsey about free speech and trademark protection - link to:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860302, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=728572 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1692954 - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3310854
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3104939
- https://globa
Over the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions. However, this continuous extension of trademark protection has led to debate and controversies about the impact of non-traditional marks on fundamental rights, such as freedom of competition and freedom of expression, and also on the intellectual property (IP) system as a whole.
These tensions have led to an increasing number of administrative and judicial decisions across several jurisdictions, which address the validity of these marks.
Irene Calboli has analyzed in depth and with an interdisciplinary approach the questions raised by the acceptance of nontraditional trademarks. Based in Singapore, she is Professor of Law at Texas A&M University School of Law (Dallas/Fort Worth, Texas, USA); fellow at the Transatlantic Technology Law Forum, a joint international initiative of Stanford Law School (USA) and the University of Vienna School of Law (Austria); and a visiting professor at several academic institutions worldwide. A dedicated teacher and a prolific scholar, she has published articles and books in the area of intellectual property law, including the book “The Protection of Non-Traditional Trademarks, Critical Perspectives” in 2018 with Martin Senftleben.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Professor Irene Calboli (link to https://www.linkedin.com/in/irene-calboli-5456813/)
Also of interest:The Protection of Non Traditional Trade Marks: Critical Perspectives, by Irene Calboli and Martin Senftleben (link to https://www.amazon.com/Protection-Non-Traditional-Trade-Marks/dp/0198826575) INTA Topic Portal about Non-Traditional Trademarks (link to https://www.inta.org/Advocacy/Pages/Non-traditionalMarks.aspx)
The Trademark Reporter (May-June 2019)—Acquired Distinctiveness in the European Union: When Nontraditional Marks Meet at (Fragmented) Single Market (link to: https://www.inta.org/TMR/Pages/vol109_no3_a1_porangaba.aspx)
INTA Board Resolutions on Nontraditional Marks (link to https://www.inta.org/Advocacy/Pages/BoardResolutions.aspx)
INTA Bulletin—Committee Spotlight: Non-Traditional Marks Committee (link to: https://www.inta.org/INTABulletin/Pages/comm_spotlight_02_7405.aspx)
INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to: https://www.inta.org/2020Annual/Pages/Home.aspx)
WIPO Magazine about Non-Traditional Trademarks (link to https://www.wipo.int/wipo_magazine/en/2009/01/article_0003.html)
Even though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, this continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services. For instance, Google search trend shows that the region showing the highest interest in the term "bitcoin" is Africa, and particularly Kenya, Nigeria and South Africa, even though this interest is predominantly limited to trading activities on exchanges.
Brenda Kahari, founder of the firm BW Kahari, has been a lawyer specialized in intellectual property and commercial transactions in Harare, Zimbabwe, for more than 30 years. Thanks to her deep knowledge of the economic, social and of course legal dynamics in Africa, she gives us keys to understand cryptocurrencies and the applications of the blockchain in this continent, the opportunities they represent and the legal and IP challenges occurred.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Brenda Kahari (link to https://zw.linkedin.com/in/brenda-wood-kahari-98166338)
About BW Kahari (link to http://www.lawyersforafrica.com)
Also of interest:
- About regulation of cryptocurrency (link to https://www.loc.gov/law/help/cryptocurrency/world-survey.php)
- About blockchain in Africa - Article from Forbes (link to https://www.forbes.com/sites/tatianakoffman/2019/04/04/blockchain-africa-rising/#67a045ac7711)
- About Africa as the next frontier for cryptocurrency - Article from Africa Renewal (link to https://www.un.org/africarenewal/magazine/april-2018-july-2018/africa-could-be-next-frontier-cryptocurrency)
- INTA On-Demand Webcast: Blockchain 101 (link to: https://learning.inta.org/products/blockchain-101)
- INTA Daily News (page 6)—Blockchain: A Viable Solution to Fight Counterfeits? (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf)
- INTA 2020 New York Conference—Brands in Society: Their Influence and Responsibility (link to: https://www.inta.org/Programs/Pages/2020NewYork_Overview.aspx )
- INTA Bulletin: Applications of Blockchain Technology to Trademark Protection, Enforcement, and Practice (link to: https://www.inta.org/INTABulletin/Pages/ApplicationsofBlockchainTechnologytoTrademarkProtection7312.aspx)
Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. The comparison between Canada and its southern neighbor, the United States, is often made—to date, the use, sale, and possession of cannabis is illegal under U.S. federal law, although more than 10 states have legalized marijuana for recreational use.
In this episode, Isabelle Jomphe, Partner, Lawyer, and Trademark Agent at Lavery, a law firm based in Montreal, Canada, discusses the impact of cannabis legalization on trademark law, the so-called “cannabis trademarks,” and regulations that restrict how brands can market cannabis products. It’s definitely a hot topic of debate in Canada, and beyond!
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Isabelle Jomphe (link to https://www.linkedin.com/in/isabellejomphe/)
About Lavery (link to https://www.lavery.ca)
Also of interest:
Canada Trademarks Act (link to https://laws-lois.justice.gc.ca/PDF/T-13.pdf) and Cannabis Act (link to https://laws-lois.justice.gc.ca/eng/acts/C-24.5/fulltext.html)
Regulations about cannabis promotion in Canada (link to https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/laws-regulations/promotion-prohibitions.html and https://cannabis.ca.gov/laws-regulations/)
The Globe and Mail: Buying Blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market (link to https://www.theglobeandmail.com/business/article-buying-blind-cannabis-marketing-restrictions-leave-little-brand/)
The Guardian about cannabis legalization in Canada (link to https://www.theguardian.com/world/2018/jun/06/canada-cannabis-legalization-questions-answered)
The New York Times about cannabis in the US (link to https://www.theguardian.com/world/2018/jun/06/canada-cannabis-legalization-questions-answeredhttps://www.nytimes.com/2019/07/11/us/california-cannabis-marijuana-business-colorado.html)
INTA Bulletin: High Times Ahead: Brand Restrictions on Legalized Cannabis in Canada (link to:https://www.inta.org/INTABulletin/Pages/CANADAHighTimesAheadBrandRestrictionsonLegalizedCannabisinCanada7318.aspx)
Overview of state marijuana laws in the United States (link to: http://www.ncsl.org/research/ci
There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.
Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Pascale Gelly (link to https://www.linkedin.com/in/pascalegelly/?originalSubdomain=fr)
About Schneider Electric (link to https://www.schneider-electric.com/ww/en/)
Also of interest:
EU Data Protection Rules (link to https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en)
Library of information about GDPR (link to https://gdpr.eu)
World IP Review, "Beyond the intersection of privacy and trademark law" (link to https://www.worldipreview.com/contributed-article/gdpr-and-beyond-the-intersection-of-privacy-and-trademark-law)
Harvard Office of Human Research Administration (link to https://www.hsph.harvard.edu/ohra/gdpr/)
McKinsey Insights about GDPR (link to
https://www.mckinsey.com/business-functions/risk/our-insights/gdpr-compliance-after-may-2018-a-continuing-challenge)
INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution (link to https://www.inta.org/Programs/Pages/2020Madrid_Overview.aspx)
INTA 2020 Annual Meeting, April 25-29, 2020, Singapore (link to https://www.inta.org/2020Annual/Pages/Home.aspx)
INTA E-Learning Programs on GDPR and WHOIS (link to https://www.inta.org/E-Learning/Pages/E-Learning.aspx)
WHOIS Challenges: A Toolkit for Intellectual Property Professionals (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day2.pdf)
The Trademark Reporter—Commentary: Availability of WHOIS Information After the GDPR—Is It Time to Panic? (link to https://w
Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers, address today’s legal challenges relating to machine-generated innovation, machine learning capabilities, and data processing? What evolutions should we reasonably foresee, in terms of legal doctrines, but also from a governance and policy perspective? And in that context, what will be the role of the IPOs of tomorrow? Francis Gurry has led the World Intellectual Property Organization (WIPO) as Director General since October 1, 2008. Under his leadership, WIPO has addressed major challenges, including notably managing the stress on the international patent and copyright systems produced by rapid technological change, globalization and increased demand; and ensuring that the IP system serves its fundamental purpose of encouraging creativity and innovation in all countries.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Francis Gurry (link to https://www.wipo.int/about-wipo/en/dgo/index.html)
About WIPO (link to https://www.wipo.int/about-wipo/en/)
Also of interest:
- Francis Gurry about data rights & AI (link to https://www.wipo.int/about-wipo/en/dgo/news/2019/news_0044.html, https://iprinfo.fi/artikkeli/francis-gurry-first-we-should-ask-the-right-questions/ and
https://www.managingip.com/Article/3879472/Preview-WIPO-director-general-predicts-AI-liability-changes.html?ArticleId=3879472)
- WIPO Report 2019 (link to https://www.wipo.int/wipr/en/2019/)
- MIT Technology Review about "data ownership" (link to https://www.technologyreview.com/s/612588/its-time-for-a-bill-of-data-rights/)
- INTA 2020 Annual Meeting (link to https://www.inta.org/2020Annual/Pages/Home.aspx)
Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union). No surprise, Brexit is expected to have consequences on the intellectual property (IP) of UK companies, from many standpoints: legal, economic (IP rights-intensive industries contribute more than 35 percent to the UK’s GDP, marketing, social, etc.
The guest of this episode, Tim Moss, has been the CEO and Comptroller General of the UK Intellectual Property Office (IPO) since May 2017, and previously was the Registrar of Companies for England and Wales and Chief Executive of Companies House, the UK Registrar of Companies. Tim is at the forefront of the changes occurring as a result of Brexit and will share his views on its consequences for the IP world. Named by Managing IP magazine as one of the top 50 most influential people in IP in the world, he offers an eye-opening analysis of the main challenges faced by the IP world in general and how to overcome them.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Tim Moss (link to https://www.gov.uk/government/people/tim-moss)
About the UK IPO (link to https://www.gov.uk/government/organisations/intellectual-property-office)
Also of interest:
INTA portal about Brexit (link to https://www.inta.org/Advocacy/Pages/Brexit.aspx)
IP & Brexit - Guidance from the UK IPO (link to https://www.gov.uk/guidance/intellectual-property-and-brexit)
Brexit Q&A from the European Union Intellectual Property Office (link to https://euipo.europa.eu/ohimportal/en/brexit-q-and-a?TSPD_101_R0=655fcde00d4427018568920a6bd88cfcc5j0000000000000002f4ecfeacffff00000000000000000000000000005da3cbe1000eb28a3f)
No-deal Brexit Guidance from The Law Society (link to https://www.lawsociety.org.uk/support-services/advice/articles/no-deal-brexit-intellectual-property/)
INTA Bulletin: Artificial Intelligence Is Genuine Benefit to the Intellectual Property Field (link to : https://www.inta.org/INTABulletin/Pages/WIPO_Brand_and_Design_Database_Section_Head_Mona_Remlawi_Interview_7412.aspx)
INTA Daily News (page 1): How IP Offices Use Artificial Intelligence (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf
Brand & New episodes featuring interviews with heads of various IP Offices (link to https://www.inta.org/brandandnew)
What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit products being sold on its platform. How does the platform protect brands to maintain customer trust? What are the proactive and reactive steps taken by Amazon to limit this risk? In today’s episode we discuss the platform’s anti-infringement strategy with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property, who has been with Amazon.com, Inc. for over 12 years. Among her attributes, Dana is notably in charge of designing the company’s intellectual property platform policy and implementing it globally over all its business lines.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Dana Northcott (link)https://www.linkedin.com/in/dana-brown-northcott-9751681/
Also of interest:
- Amazon Brand Registry (link to: https://brandservices.amazon.com/)
- Amazon's Project Zero (link to https://brandservices.amazon.com/projectzero)
- INTA study: Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA’s new attitudinal study: Gen Z Insights: Brands and Counterfeit Products (link to www.inta.org/impactstudies)
- INTA study: The Economic Impacts of Counterfeiting and Piracy (link to: (https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)
- INTA 2018 Daily News: articles on counterfeiting (link to: https://www.inta.org/PDF%20Library/2018Daily/2018DailyNews_Day1.pdf)
- INTA about On-Demand Recording: Anticounterfeiting Resources: Recordation Tools for Brand Owners (https://learning.inta.org/products/anticounterfeiting-resources-recordation-tools-for-brand-owners)
Intellectual property remains one of the most valuable assets in the Digital Age. In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced by these companies, whichincreasingly rely on their immaterial assets such as trademarks or patents? These are the questions that Davidson Oturu, an IP lawyer deeply involved for years in the advancement of IP laws in Africa, will answer. Davidson is Partner in the law firm Aelex, and is based in Abuja, Nigeria, one of the 25 largest economies in the world. Thanks to his extensive experience in technology, including cryptocurrency, data protection, and IP rights, his insights are particularly eye-opening.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Davidson Oturu (link to https://www.linkedin.com/in/davidson-oturu-aa360bb/?originalSubdomain=ng)
About Aelex (link to https://www.aelex.com)
Also of interest:
- Nigerian Law Today - publication about cryptocurrency (http://nigerianlawtoday.com/evaluating-central-bank-nigerias-directive-cryptocurrency/)
- WIPO data about IP in Nigeria (https://www.wipo.int/members/en/details.jsp?country_id=128)
- Database of information about Nigeria, including keys legal and economic documents ( https://www.loc.gov/law/help/guide/nations/nigeria.php)
- INTA Daily News (page 10): Africa: The Hot Ticket for Technology (https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
- INTA Nigeria Country Report about Gen Z Insights: Brands and Counterfeit Products (https://www.inta.org/Communications/Documents/INTA%20Gen%20Z%20Insights%20Nigeria%20Report.pdf)
- INTA Insights: Davidson Oturu speaks about counterfeits (https://www.inta.org/Communications/Pages/INTA-Insights.aspx)
Is there a European way to understand and manage intellectual property (IP)? Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as Director General of the French National Institute for Industrial Property. and then President of the European Patent Office, one of the five largest IP offices in the world (7,000 staff), from 2010 to 2018. Currently, Mr. Battistelli is President of theAdministrative Board of the Center for International Intellectual Property Studies (CEIPI), Strasbourg, France. He shares his vision of the IP landscape and its challenges, particularly related to innovation and reforms to gain more efficiency.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Benoît Battistelli (link to http://www.ceipi.edu/en/news/piece-of-news/?tx_ttnews%5Btt_news%5D=10044&cHash=93b85ee7d4e8671ecb5bf44626b1f666)
Also of interest:
- European Patent Office (link to https://www.epo.org/index.html and https://worldwide.espacenet.com)
- IP5 (link to https://www.fiveipoffices.org/)
-INTA Daily News: How IP Offices Use Artificial Intelligence (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property (IP) attorney, he previously was the managing partner of the law firm Irell & Manella, focused on IP litigation.
The USPTO is the largest IP office in the world – in few figures: more than 13,000 employees, and the examination of over 450,000 trademark applications and 150,000 patents issued every year. So how is it to lead such an institution, and to launch ambitious reforms to tackle issues of our times?
In this episode of Brand&New, Andrei Iancu talks transparently about his vision, his actions, and the challenges related to the future of IP and the office, and what is on his to-do list!
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go furtherAbout Andrei Iancu (link to https://www.uspto.gov/about-us/executive-biographies/andrei-iancu)
About USPTO (link to https://www.uspto.gov)
Also of interest
-
Global Innovation Policy Center (GIPC)’s 2019 International IP Index (link to: https://www.theglobalipcenter.com/wp-content/uploads/2019/02/023593_GIPC_IP_Index_2019_Full_03.pdf)
-
USPTO Strategic Plan 2018-2022 (link to https://www.uspto.gov/sites/default/files/documents/USPTO_2018-2022_Strategic_Plan.pdf)
-
Remarks by Andrei Iancu the INTA’s Annual Meeting 2019 (link to https://www.uspto.gov/about-us/news-updates/remarks-director-iancu-international-trademark-association-141st-annual)
-
Supreme Court Decision and comments about the Iancu v. Brunetti case (link to https://www.supremecourt.gov/opinions/18pdf/18-302_e29g.pdf and https://www.ipwatchdog.com/2019/06/25/fuct-case-ends-bang-ban-immoral-scandalous-marks-fails-first-amendment-scrutiny/id=110683/)
-
Article from the National Law Journal about Andrei Iancu’s testimony to US Senate IP Subcommittee (link to https://www.law.com/nationallawjournal/2019/03/14/five-takeaways-from-andrei-iancus-testimony-to-senate-ip-subcommittee/)
-INTA and ICC-BASCAP Impact Study: The Economic Impacts of Counterfeiting and Piracy (link to: https://www.inta.org/Communications/Pages/Impact-Study-Two.aspx)
- INTA Daily News (page 16): Spreading the Word About IP (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day3.pdf)
Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of Things solutions increase cybersecurity and privacy threats. And they share with us legal and practical solutions. Debevoise & Plimpton's 700 lawyers work within integrated global practices in nine offices across three continents. Luke co-chairs the law firm’s Cybersecurity & Data Privacy practice and is based in Washington, D.C., after years working on cyber issues mostly as a prosecutor with the U.S. Department of Justice. Jim is a member of the firm’s Cybersecurity & Data Privacy practice and Intellectual Property Litigation Group, based in New York; he also spent years in the U.S. Department of Justice, prosecuting cybercrimes.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jim Pastore (link to https://www.debevoise.com/jimpastore)
About Luke Dembosky (link to https://www.debevoise.com/lukedembosky)
About Debevoise & Plimpton (link to https://www.debevoise.com)
Also of interest:
- The New York Times: “Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret” (link to https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html)
- The Center for Internet and Society at Stanford Law School: Articles about IoT (link to https://cyberlaw.stanford.edu/our-work/topics/internet-things)
- MIT Sloan Management Review; Articles about IoT (link to https://sloanreview.mit.edu/tag/internet-of-things/)
- INTA Daily News:Making Connections: IP and the IoT (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf
- INTA Daily News: GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf)
- INTA Internet Committee (link to: https://www.inta.org/Committees/Pages/InternetCommittee.aspx)
India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than 20 years, based in Mumbai and Delhi, advises its clients in all IP areas. In this episode, he guides us through the complex Indian legal and policy frameworks and explains what is happening now regarding AI and IP, and what to expect in the near future.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:About Hemant Singh (link to https://www.linkedin.com/in/hemant-singh-8b5b4020/)
About Inttl Advocare (link to https://inttladvocare.com/practice_areas.html)
Also of interest:
- WIPO link to Indian IP laws & policies (link to https://www.wipo.int/members/en/details.jsp?country_id=80)
-Resources about the Indian policy on AI & IP (link to https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal, https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/, https://spicyip.com)
- News about the Indian legal environment (link to https://barandbench.com)
Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies. Both law firm and brand owner perspectives are presented in this discussion with two leaders of the INTA Internet Committee and renowned experts and players in the domain name area. Paul McGrady, the Committee’s Chair, is a partner at the law firm Taft Law in Chicago, Illinois, specializing in trademarks, domain names, social media and privacy. He is the author of several publications, including the book “McGrady on Domain Names” (LexisNexis). Todd Williams, the Committee’s Co-Vice Chair, is Assistant General Counsel at Turner Broadcasting, in New York, which owns more than 100 news and entertainment networks, including CNN. Todd has been involved in domain name advocacy for years.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Paul McGrady (link to https://www.linkedin.com/in/paul-mcgrady-brand-advocate/)
About Todd Williams (link to https://www.linkedin.com/in/twilliams1167/)
Also of interest:
- ICANN meetings (link to https://meetings.icann.org/en)
- ICANN64 Briefing (link to https://meetings.icann.org/en/kobe64/pre-icann64-policy-report-26feb19-en)
- INTA Whois Toolkit (link to https://www.inta.org/Advocacy/Documents/2018/WHOIS%20Challenges%20A%20Toolkit%20for%20Intellectual%20Property%20Professionals.pdf)
- INTA Report of WHOIS Challenges (link to https://www.inta.org/Advocacy/Documents/2019/WHOIS%20Temp%20Spec%20Report.pdf)
- INTA Addressing the Sale of Counterfeits on the Internet (link to https://www.inta.org/Advocacy/Documents/2018/Addressing_the_Sale_of_Counterfeits_on_the_Internet_021518.pdf)
- INTA Submission to National Telecommunications and Information Agency (NTIA) on International Internet Policy Priorities (link to https://www.inta.org/Advocacy/Documents/2018/INTA%20Response%20to%20NOI%207-17%20FINAL.pdf)
- INTA Internet Topic Portal (link to https://www.inta.org/Advocacy/Pages/Internet.aspx)
-Resources mentioned by the guests about domain names (link to http://www.circleid.com, http://domainincite.com, https://domainnamewire.com)
Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at a time when 40 percent of trademark filings contain images and when disruptive solutions developed by technology companies are increasingly being used by IP offices, law firms, and in-house counsel.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:About Sandra Mau (link to https://www.linkedin.com/in/sandramau/)
About TrademarkVision (link to https://trademark.vision)
About CompuMark (link to http://www.compumark.com)
Also of interest:
INTA Annual Meeting Program (link to https://www.inta.org/2019Annual/Pages/Home.aspx)
INTA 2019 Annual Meeting Table Topics on Artificial Intelligence (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)
INTA Designs Committee (link to:http://www.inta.org/Committees/Pages/DesignsCommittee.aspx
Entrepreneur Magazine: 8 Companies Changing How Machine Learning Is Used (link to https://www.entrepreneur.com/article/293105)
World Intellectual Property Organization Presentation: Machine Learning Applied to Trademarks Classification and Search (link to https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_p17.pdf)
With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectual property rights in Japan—one of the world leaders in technology and robotics.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:
About Ayuko Nemoto (link to https://www.linkedin.com/in/ayuko-nemoto-9676a0b/and https://www.eu-japan.eu/sites/default/files/imce/2.2_nemoto_se.pdf)
About Sonderhoff & Einsel Law and Patent Office (link to https://se1910.com)
Also of interest:
INTA 2019 Annual Meeting Table Topics on AI (link to: https://www.inta.org/2019Annual/Program/Pages/Table-Topics.aspx)
World Intellectual Property Organization (WIPO): News about AI (link to https://www.wipo.int/about-ip/en/artificial_intelligence/)
WIPO’s Technology Trends 2019 Report (link to : https://www.wipo.int/tech_trends/en/artificial_intelligence)
WIPO’s Glossary of Selected AI Categories and Terms (link to : https://www.wipo.int/export/sites/www/tech_trends/en/artificial_intelligence/docs/techtrends_ai_glossary.pdf)
INTA Daily News Article on Futurist Thinking: From Products to Experiences (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf)
Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world. Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)
About Netflix (link to https://www.netflix.com/)
Also of interest:
TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)
INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)
INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)
INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com)
Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx
To go further:
About Mladen Vukmir and Julia Talke
www.linkedin.com/in/mladenvukmir/
https://www.linkedin.com/in/julia-talke/
Also of Interest
http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx
https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting
https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx
https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx
Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx
To go further:
About Maximiliano Santa Cruz
https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US
Also of interest
https://www.inapi.cl
https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html
https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf
Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT https://www.inta.org
To go further:
About Professor Jeanne Fromer
https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961
About this episode
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030
https://h2o.law.harvard.edu/cases/2328
https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf
https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx
See also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)
Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Stephane Lemarchand
https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/
https://www.linkedin.com/in/stlemarchand/
About this episode
https://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)
https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/
https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/
https://thepractice.law.harvard.edu/article/disruptive-innovation/
Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.
Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Tish Berard
https://www.inta.org/Officers/Pages/Berard.aspx
About INTA initiatives related to innovation
http://www.inta.org/Governance/Pages/StrategicPlan.aspx
http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx
https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf