Positioning to Profit

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Welcome back to Positioning to Profit, the podcast that helps businesses position themselves for profit. I'm your host, Patty Dominguez, and in today's episode, we have a special guest joining us: Sonia Rodriguez, a business strategist and high ticket sales and marketing expert.

Sonia considers herself a "seer" in business, with the unique ability to identify the gaps in entrepreneurs' businesses and help bridge that gap. She has a 360 vision, seeing the bigger picture of a business, including the goals, gaps, and opportunities. Sonia's expertise lies in guiding her clients towards accelerated growth and impact.

In our conversation, Sonia emphasizes the struggle between seeing the big picture and the little picture in business. Some entrepreneurs get stuck in vision mode, while others solely focus on getting things done without considering the bigger picture. Sonia believes that success lies in finding a balance between the two and making decisions from that perspective.

But that's not all. I also have an exciting announcement to make about a virtual summit I hosted called "The Damn. I Wish Somebody Would Have Told Me That Virtual Summit." The summit featured 32 incredible women entrepreneurs who shared their three best tips for starting a business. Based on the feedback from one of my clients, Rosemary Metal, who found the summit immensely helpful, we've decided to release episodes throughout the summer featuring each guest.

Sonia also shares her personal journey as an entrepreneur, the lessons she's learned along the way, and the importance of understanding your financial numbers. Plus, she emphasizes the role of personal experience in truly grasping the challenges of entrepreneurship.

As always, I encourage you to leave a rating and review for the podcast, as it greatly helps us continue to provide valuable content. And remember, your message matters. So, without further ado, let's dive into this insightful conversation with Sonia Rodriguez and uncover strategies that will position you for profit. Enjoy the episode!

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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Hilary DeCesare, the "Relaunch Queen" and author of "Relaunch Spark Your Heart to Ignite Your Life." Hilary shares her process for getting out of a rut and achieving success. She guides listeners through a visualization exercise, encourages physical movement to change their state, and emphasizes the power of energy to tap into higher levels of success. Hilary also introduces the concept of the three HQ framework and shares personal stories of relaunching in her own life. Patty and Hilary discuss the importance of personal growth, gratitude, and taking control of one's own success. Together, they go through an empowering exercise that helps listeners stop living on autopilot and become creators and attractors of opportunities. By the end of the episode, listeners will have the tools and mindset needed to get out of their rut and achieve their desired outcomes. Tune in to this energizing episode of Positioning to Profit with Patty Dominguez and guest Hilary DeCesare.

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On this episode of Positioning to Profit, Patty Dominguez interviews Midori Verity as they discuss the importance of aligning your business with your passions and core values. They emphasize the need to identify one's "zone of genius" and prioritize tasks that align with it. They also discuss the power of having an accountability partner or group to accelerate progress and overcome challenges. Midori shares insights on how to navigate the trend of transitioning from corporate to entrepreneurship, providing practical tips on setting a strong foundation and leveraging expertise. They also debunk the misconception that success on social media is solely dependent on posting and being active on all platforms. Additionally, they stress the importance of hiring the right people early on and having a coach or mentor for guidance. Join Patty and Midori as they provide valuable insights and actionable takeaways to help you position yourself for profit. Tune in to this episode of Positioning to Profit!

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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Kay McKenzie, the CEO and founder of Novus Copia and the creator of a thriving Facebook group with 25,000 women entrepreneurs. The episode kicks off with a discussion about the benefits of creating a Facebook group, emphasizing the importance of commitment and active promotion to attract and engage members. They delve into how being part of a community can establish the group admin as an industry expert and enhance credibility. Despite some questioning the effectiveness of Facebook groups for lead generation, Patty shares her success story with her own women in alignment group that has generated $40,000 in revenue. Kay takes the opportunity to debunk the notion that Facebook groups have lost their popularity. As they dive deeper into the topic, Patty offers three valuable tips for optimizing Facebook profiles and groups to boost engagement and generate leads. She also highlights the success of her "done for you" service, where she handles community management and strategy, guaranteeing a minimum of 100 leads and filling the sales calendar with appointments. However, she emphasizes the importance of the group host's active involvement in nurturing and converting leads. The episode concludes with a heartfelt message from Patty, expressing gratitude to the listeners and encouraging them to leave ratings and reviews. Join Patty Dominguez on the Positioning to Profit podcast as she dives into the world of Facebook groups with guest Kay McKenzie, exploring the power of these communities, sharing insights, and providing valuable tips for maximizing lead generation and business success. Don't miss out on this informative and engaging episode!

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On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They discuss framing the decision-making process in a way that empowers prospects to evaluate their options and understand their alternative plans. Aleasha believes in telling prospects when they are not a good fit for a product or service, as this builds trust, leads to return customers and referrals, and prevents time and energy drain. They compare the process of determining a fit to dating, emphasizing the need for specific questions and a deep diagnostic process. Aleasha also shares the importance of checking questions, form applications, and pre-framing conversations to filter out non-serious prospects and avoid wasted time. They discuss the importance of having a structure for sales conversations and focusing on how the solution solves the client's issue rather than giving advice. Aleasha also criticizes inauthentic marketing strategies and praises a hope-based approach. They believe in knowing the challenges but focusing on positive aspects and empathizing with negative experiences. The episode ends with Aleasha expressing excitement for the listener to have a positive experience with someone who supports them. Tune in to this episode of Positioning to Profit for valuable insights on sales strategies and client fit.

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On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Andrea Petrut, a co-empowerment coach, facilitator, and thought leader. In this episode, Patty and Andrea discuss the importance of finding the right relationships in business and the significance of values and integrity in determining their success. They share personal experiences of not being true to oneself and how it led to negative experiences in both personal and business relationships. The conversation emphasizes the need for introspection, understanding one's gifts and purpose, and asking important questions about lifestyle and priorities to find inner alignment. They highlight the strength to say no when necessary and the empowerment that comes with it. Patty and Andrea also provide practical tips on how to observe others, trust your gut instinct, and take time to make decisions. The episode aims to guide listeners on how to avoid getting into the wrong kind of relationships in business, such as taking on clients out of fear or desperation. These insights are valuable for entrepreneurs who often neglect self-reflection and understanding their true desires and goals. Join Patty Dominguez and Andrea Petrut in this episode of Positioning to Profit as they share valuable advice on choosing the right relationships in business and staying true to oneself.

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On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.

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On this episode of Positioning to Profit, host Patty Dominguez brings on guest Kelly Mosser, who combines her experience in startup strategy and operations with spirituality to mentor business owners on growth strategies. Kelly believes in leveraging existing podcast audiences filled with ideal clients to grow businesses and provides valuable advice on how to create an irresistible call to action at the end of each episode. She also shares the power of podcast guesting and offers a free digital guide to help pitch yourself as a guest on podcasts. Additionally, the episode focuses on collaboration and serving the audience rather than solely promoting one's agenda. Tune in for essential tips on podcast guesting and establishing credibility as an authority.

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On this episode of Positioning to Profit, guest Jeffrey Mort joins host Patty Dominguez to discuss the impact of mental health on entrepreneurship. Mort emphasizes the need to look for underlying root causes of mental health issues and how food sensitivities, mineral imbalances, pathogenic infections, and even leaky gut can affect mental health. Mort also directs listeners to his website, Love Energy Wellness, where they can learn more about personalized health plans based on lab results and receive free pro health tips every week. Additionally, Mort shares his experience helping a young lady with migraines and shows how a personalized protocol allowed her to regain her childhood and transition into adulthood without the burden of migraines. The episode offers insights for those feeling burnt out or uninspired and aims to help small business owners position themselves effectively and increase profits.

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Hey there! Patty Dominguez here with episode 179 of the Positioning to Profit Podcast. Thank you for being here.

Today we are joined by a special guest, Kendra Corman, a marketing strategist and consultant. She helps small businesses and solopreneurs grow through marketing.

We discuss the significance of email marketing in today's digital landscape and dispel the notion that it's outdated. She emphasizes the significance of authenticity and providing value to your audience while avoiding being too sales-focused. We share our personal experiences in entrepreneurship and marketing and stress the importance of having a memorable URL and tracking relevant email metrics. Finally, we share insights on list cleansing and five effective ways to grow your email list.

Tune in to this episode for great tips and strategies for email marketing success!

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Check out my YouTube channel to catch all the podcast episodes and join the conversation.

Follow the link and don‘t forget to subscribe to get notified of new episodes. –>>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to–>>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

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Connect with Kendra Corman

BIOGRAPHY

Kendra has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences. She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a masters of Accounting from Oakland University.

WEBSITE LINK

🎁 Receive her freebie here: https://kendracorman.com/1000⁠⁠

SOCIAL MEDIA LINKS

Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/⁠

Kendra on Instagram: https://www.instagram.com/kendracormaninsta/⁠⁠

Kendra on Facebook: https://www.facebook.com/h2hmarketingconsulting

Kendra on YouTube: https://www.youtube.com/channel/UCaDGuCtVkU8PPIsDEmLfLXg

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Hey there! Patty Dominguez here with episode 178 of the Positioning to Profit Podcast. Thank you for being here.
Today's guest is Jennifer Lyall, an intuitive business mentor and chief energy optimizer. Jennifer guides conscious entrepreneurs to trust their intuition, gain clarity and focus, and usher more abundance into their lives and businesses.
The episode revolves around the energy of being seen, a common issue among clients and Jennifer herself. Women over 40, especially Gen X, may have barriers up related to video and social media that are holding them back from achieving their vision. The program, "Ready to Be Seen," offers a three-week intense incubator for entrepreneurs to release top blocks that hold them back. Jennifer shares the importance of checking your inner battery as often as your phone battery, clearing resistance, and managing energy consistently to show up as the desired version of yourself.If you're grappling with doubts about making life-altering decisions, like a career shift or pivot, Jennifer's insights could be the beacon you need. Tune in to this episode to learn how to recognize and manage your energy and step confidently into the spotlight.

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Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>> ⁠https://positioningtoprofit.com/⁠

If you are looking to see how you stand out with your personal brand visit: ⁠https://www.positioningtoprofit.com/pulsecheck⁠ for a free personal branding pulse check.

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Connect with Jennifer Lyall

BIOGRAPHY

Jennifer Lyall is an Intuitive Business Mentor and Chief Energy Optimizer. She mentors powerful entrepreneurs with a big vision to bring to life master their energy, thinking and time and scale their business doing what they love. She helps conscious entrepreneurs gain clarity, focus and trust their intuition so they can bring their million dollar ideas to life and scale to their next level in business, doing what they love. She works with entrepreneurs around the world to believe in their magic and multiply their income launching new offers and charging their worth. She has a Bachelor of Commerce with Honours from Ryerson University and she worked in Marketing and Event Planning the Corporate and Not-for-Profit worlds for over 15 years. She started her business in 2008, with a focus on wellness, which shifted into encompass spirituality in 2012. She has grown her business online, expanded her team, and been through dozens of launches.

WEBSITE LINK

https://jlyall.com/⁠⁠

SOCIAL MEDIA LINKS

Jennifer on LinkedIn: ⁠https://www.linkedin.com/in/jlyall/⁠

Jennifer on Instagram: https://www.instagram.com/livhealthybyjenniferlyall/⁠⁠

Jennifer on Facebook: ⁠⁠https://www.facebook.com/LivHealthybyJL

Jennifer on YouTube: https://www.youtube.com/user/YourSoulConnection

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Hey there! Patty Dominguez here with episode 177 of the Positioning to Profit Podcast. Thank you for being here.

Today, we have a special guest, Patty Block, the author of the bestselling book "Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue." Since 2006, Patty has been dedicated to helping service-based entrepreneurs, particularly women, find their niche and elevate their businesses to new heights. In this episode, Patty shares her secrets on how you can harness your unique strengths to attract the perfect clients and boost your revenue.

🔥 Key Topics Discussed in this Episode:

✅ The concept of your "Hidden Advantage" and how it can elevate your business

✅ How to make informed decisions in your business to ensure consistent growth and success

✅ The power of effective communication and how it can help you attract the right clients

✅ The importance of calculated action in running a successful business

✅ Patty's proven, practical solutions for women entrepreneurs to run their businesses with less stress and more joy

This episode provides insight into how to unlock your hidden advantage to attract the right fit clients, boost your revenue, and become more confident and profitable in your business. Tune in now to hear all about it!

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Ready to Position Your Business to Profit? Go to-->>> ⁠https://positioningtoprofit.com/⁠

If you are looking to see how you stand out with your personal brand visit: ⁠https://www.positioningtoprofit.com/pulsecheck⁠ for a free personal branding pulse check.

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Connect with Patty Block

BIOGRAPHY

Business advisor and pricing expert Patty Block believes that consistent business success comes from leveraging your hidden advantage, making informed decisions, communicating powerfully, and taking calculated action. Since 2006, Patty has empowered women business owners who are experts in their fields to turn up their power to price, sell, and run their business on their own terms. In her book, Your Hidden Advantage™: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue, Patty reveals a new perspective and proven, practical solutions, guiding women to unleash their inner power to run their business with less stress and more joy, achieving a more profitable future. Patty considers herself a native Texan, even though she wasn’t born there. She got to Texas as fast as she could (at age four) and is based in Houston. Patty raised three wonderful humans who all caught the entrepreneurial bug and have their own successful businesses. Patty’s passion and experience as a business advisor and owner, lobbyist, political consultant, and non-profit executive comes full-circle, as she turns roadblocks into building blocks for women-owned businesses.

📚 Book Recommendation:"Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue" by Patty BlockGet your copy here: https://theblockgroup.net/your-hidden...

WEBSITE LINK

⁠https://www.theblockgroup.net/

SOCIAL MEDIA LINKS

Patty B. on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/pattyblock/

Patty B. on Facebook: ⁠https://www.facebook.com/patty.block/

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Hey there! Patty Dominguez here with episode 176 of the Positioning to Profit Podcast. Thank you for being here.

Today on the show, we have Lindy Nowak, a 15-year veteran in the creative industry. Lindy has worked with brands such as L'Oreal, Bon Appétit, Entertainment Weekly, and Women's Health. She is the founder and CEO of Up in a Day, where she provides turnkey website production services to entrepreneurs.

Lindy and I discuss the value proposition of her services, filling gaps in the marketplace, and the importance of finding your whitespace.

We also talk about:

What it means to position your brand- Why you need to get your website up and running- What business websites need to be like- The importance of great design- The biggest issues with coaching websites- The importance of creating a unique selling proposition

You won’t want to miss out on this episode! It’s packed full of great insights and inspiring stories, so make sure you tune in and join the conversation!

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Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

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Connect with Lindy

BIOGRAPHY

Lindy Nowak spent over 15 years as a creative director in New York City working for multiple brands including L’Oréal, Bon Appetit, Entertainment Weekly and Women’s Health Magazines. Today, she is the founder and CEO of Up in a Day, a turnkey website product that helps CPAs, mortgage brokers, restaurant owners, therapists, and tech start ups get a great website up and running quickly, on budget, and with very little effort from them.

WEBSITE LINK

https://upinaday.co/

SOCIAL MEDIA LINKS

Lindy on LinkedIn: ⁠https://www.linkedin.com/in/lindy1/

Lindy on Instagram: ⁠https://www.instagram.com/upinaday/

Lindy on YouTube: ⁠https://www.youtube.com/channel/UC2GYLlFnrqwywG8drGZMNcg

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Hey there! Patty Dominguez here with episode 175 of the Positioning to Profit Podcast. Thank you for being here.

Today I'm talking to Rosemary Medel, a real estate and high performance coach who helps women confidently buy their dream home while saving time and money through the Due Diligence Like a Pro™ framework. We affectionately know her here in the Prolific Cafe community as the Oracle because she's so wise, and today is no different. I'm so excited to bring her genius to you because she's making moves and has been expanding her brand.

In this episode, Rosemary shares her journey into becoming a successful real estate coach, as well as the tips and tricks she has used to help her clients get the best deals when buying a home. She also shares her strategies on how to create a platform that is both meaningful and impactful.

Topics discussed in this episode:

Rosemary's journey into becoming a successful real estate coach
Tips and tricks to get the best deals when buying a home
Strategies to make sure you're getting the most out of your money
How to create a platform that is both meaningful and impactful
What Rosemary has learned from her experience in the industry

If you're looking to buy a home or create something meaningful and purposeful, this episode is full of valuable information. Tune in now to hear all about it!

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

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Connect with Rosemary

BIOGRAPHY

Raised by a single mom, I'm the second to the oldest and the first girl from a family of six, which explains why sometimes I'm totally the bossy big sister! My father was an entrepreneur in the restaurant business but was rarely present in our lives so we always struggled financially. Growing up, my observation of women was that they struggled to be independent, struggled for identity, they had to develop resilience and demonstrate courage in order to deal with what life presented to them. I myself transitioned from Hairstylist to Urban Planner because I knew I needed to become more in order to help women and elevate myself. It was natural to become a Certified High Performance Coach as I take a my leadership skills to help you create the life you desire. I also developed this program after years of seeing women (in the Salon and in City Hall) being challenged with life through divorce, trying to invest their money in real estate or becoming widows during a construction project. Life happens but you don't have to experience it alone.

WEBSITE LINK

https://rosemarymedel.com/

SOCIAL MEDIA LINKS

Rosemary on LinkedIn: https://www.linkedin.com/in/rosemarymedel/

Rosemary on Instagram: https://www.instagram.com/RosemaryMedel/

Rosemary on Facebook: https://www.facebook.com/rosemary.medel/

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Hey there! Patty Dominguez here with episode 174 of the Positioning to Profit Podcast. Thank you for being here.

I have a guest today, Sarah St. John, and we talk about all things podcasting. This is a topic I love. I love podcasting because of its ability to amplify your message and position you as an authority. And if you've ever thought about starting your own podcast, then you are in the right place, because Sarah St. John is a professional podcaster. She owns an agency, podseam.com. And she shares her perspective on why podcasting is so great and how she found community through podcasting.

In this episode, Sarah St. John and I go over why podcasting is so great and how she found community through it. We discussed strategies for podcasting more efficiently, as well as some hidden gems and tools that can help optimize the entire process. We talked about how to make the process easier, and how to leverage the tools that are out there. Sarah also shared her top tips and tricks for podcasting, including ways to make the process more efficient and how to leverage technology.

We also get into the importance of marketing and how podcasting can help you in your overall marketing strategy, and how you can use it to really amplify your message. And then we chat a bit about the future of podcasting and Sarah's predictions of where it might be going.

We discussed ways to make the process easier, how to leverage technology, and how to leverage tools that are out there to help streamline the process. Sarah also shared her top tips and tricks for podcasting, which you can use to optimize your podcasting experience.

So whether you're just starting to think about podcasting or you've been podcasting for years, this episode is sure to give you some valuable insights to really elevate your podcast game.

Thanks for tuning into the Positioning to Profit Podcast!

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

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Connect with Sarah

BIOGRAPHY

I am an entrepreneur, podcaster, author, animal lover, and world traveler. I've created several startups throughout my entrepreneurial career of over a decade. Through my books, blog, and podcast, my goal is to show people how to launch and manage an online business on a budget.

🎁 Get the Preneur Series for Free: https://www.thesarahstjohn.com/free/

WEBSITE LINK

https://www.thesarahstjohn.com/

SOCIAL MEDIA LINKS

Sarah on LinkedIn: https://www.linkedin.com/in/sarah-stjohn/

Sarah on Instagram: https://www.instagram.com/thesarahstjohn/

Sarah on Facebook: https://www.facebook.com/thesarahstjohn

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Hey there! Patty Dominguez here with episode 173 of the Positioning to Profit Podcast. Thank you for being here.

Today on the podcast, we welcome Dr. Gina Simmons Schneider, author of Frazzle Brain: Break Free from Anxiety, Anger, and Stress Using Advanced Discoveries in Neuropsychology. Dr. Schneider is a licensed psychotherapist, executive coach, and corporate trainer, as well as an advocate for mental health in the corporate world.

We'll be exploring how our brains have defensive strategies built in without any training and how to manage when there's so much going on in your business. Dr. Schneider will discuss the importance of staying motivated under pressure and learning to relax. We will also discuss the importance of managing stress and anxiety and offer practical solutions that can help during difficult moments. We also hear about Dr. Schneider’s journey growing up in poverty and how one significant moment in her life shaped the course of her future. Dr. Schneider offers a unique and inspiring perspective to listeners and reminds us that we are not alone in our struggles.

This episode provides a great opportunity to listen to a unique perspective and learn valuable strategies to manage stress. The mental health of entrepreneurs is a topic I see discussed over and over again, and I’m thrilled to bring this conversation to you.

It is sure to be an interesting and informative episode, so let's get to it!

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Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes -->>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check

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Connect with Gina

BIOGRAPHY

Dr. Gina Simmons Schneider is the author of Frazzlebrain: Break Free from Anxiety, Anger, and Stress Using Advanced Discoveries in Neuropsychology (Central Recovery Press, March 2022). She is a licensed psychotherapist, executive coach, and corporate trainer. She serves as codirector of Schneider Counseling and Corporate Solutions. Dr. Schneider is a coping skills expert with more than 25 years of experience helping people regulate difficult emotions and conflicts. Dr. Schneider is certified in Neuroscience for Clinicians through PESI and Critical Incident Stress Debriefing through National Trauma Services. She has been quoted in the New York Times, Los Angeles Times, and the San Diego Union-Tribune. Laurence Knight interviewed her for the BBC World Service program, “How to Be Angry.” Dr. Schneider blogs for Psychology Today and writes the award-winning Manage Anger Daily blog. She has blogged for Forbes and Women in Crime Ink which the Wall Street Journal named a “blog worth reading.” Dr. Schneider provides training for Fortune 500 companies and other organizations online and throughout San Diego County.

WEBSITE LINK

https://frazzlebrain.com/

SOCIAL MEDIA LINKS

Gina on LinkedIn: https://www.linkedin.com/in/ginasimmonsphd/

Gina on Instagram: https://www.instagram.com/ginasimmonsdoc/

Gina on Facebook: https://www.facebook.com/DrGinaSimmonsSchneider

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Hey there! Patty Dominguez here with episode 172 of the Positioning to Profit Podcast. Thank you for being here.

Our guests today are mother-daughter dynamic duo Anne Dranitsaris and Heather Dranitsaris-Hilliard, who are trainers, speakers, authors, and experts in human development, behavioral change, leadership, interpersonal dynamics, and the achievement of potential. Janet and Heather have been working together for the past 25 years and have spoken at professional conferences, written several series of books on personality types, and created brain-based content.

Today’s episode is all about dismantling dysfunction and managing fear, how to work with different types of people, and how to leverage neuroscience, personality, and systems thinking to achieve potential. Here's what we'll be discussing:

• What is the imposter syndrome, and why do we experience it?

• What can we do to make peace with it?

• How can we prevent it from sabotaging our success?

• What other tips can people grab on to that will help them through the fear?

• How to overcome the imposter syndrome in your business

• How many times do we put a lid on the things that make us different?

Join us as we explore these topics and more. We'll be digging deep and getting to the bottom of why we experience imposter syndrome and how we can make peace with it. We'll also be discussing tips and strategies to help us prevent it from sabotaging our success, and how to embrace our differences, so don't miss out!

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check

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Connect with Anne & Heather

BIOGRAPHY

Anne and Heather, a mother-daughter team, are organizational and leadership development experts at Caliber Leadership Systems, a boutique consulting firm specializing in dismantling dysfunction in organizations. They are dedicated to empowering individuals, leaders, and organizations to achieve their potential by leveraging their expertise in the neurobiology of human development combined with system thinking approach.

WEBSITE LINK

https://dranitsaris-hilliard.com/

SOCIAL MEDIA LINKS

Anne & Heather on LinkedIn: https://www.linkedin.com/in/annedranitsaris/

Anne & Heather on Instagram: https://www.instagram.com/dranitsarishilliard/

Anne & Heather on Facebook: https://www.facebook.com/groups/powerupinnatepotential

Anne & Heather on YouTube: https://www.youtube.com/c/DranitsarisHilliard

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Hey there! Patty Dominguez here with episode 171 of the Positioning to Profit Podcast.

This episode is featuring author, speaker, and CMO Bonnie Habyan.

We chat about personal branding and she shares her 5 Personal Branding Tips.

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

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Personal branding has become a buzzword in recent years, and for good reason. It refers to how you present yourself to the world, both in person and online, and it can have a significant impact on your career. In today's competitive job market, personal branding is crucial for standing out from the crowd and making a lasting impression on potential employers or clients. Here are some reasons why building a strong personal brand is essential for your career success:

Firstly, personal branding helps you differentiate yourself from others in your field. With so many people vying for the same jobs or clients, having a unique brand can set you apart and make you more memorable. By defining and communicating your unique value proposition, you can showcase your strengths and expertise and position yourself as a thought leader in your industry.

Secondly, a strong personal brand can help you establish credibility and trust with potential employers or clients. By consistently delivering high-quality work and upholding your brand values, you can build a reputation as a reliable and trustworthy professional. This can lead to more opportunities and referrals, as people are more likely to recommend someone they trust and respect.

Thirdly, personal branding can help you build a strong network of professional contacts. By actively engaging with your audience and building relationships with others in your industry, you can expand your reach and tap into new opportunities. You can also leverage your network to stay informed about industry trends and learn from others' experiences.

Finally, personal branding can help you achieve your career goals. Whether you want to land a dream job, start your own business, or become a sought-after speaker or writer, a strong personal brand can help you get there. By building a loyal following and establishing yourself as an authority in your field, you can open up new doors and create new possibilities for your career.

Personal branding is not just a trendy buzzword - it's an essential component of career success in today's competitive job market. By investing in your personal brand and building a strong online and offline presence, you can differentiate yourself from others, establish credibility and trust, build a valuable network, and achieve your career goals. So don't underestimate the power of personal branding - it could be the key to unlocking your full potential.

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For more information on Bonnie Habyan:
https://meetbonnieh.com/
https://www.linkedin.com/in/bonnie-habyan/
https://instagram.com/meetbonnieh/

✅ To connect with Patty Dominguez / Positioning to Profit:
For more information on how to create your "Category of One" for your business, check out the Positioning Quiz:
http://positioningquiz.com/
you'll get a free report + a whole bunch of freebies when you join the Positioning to Profit newsletter.

✅ Connect with Patty on Socials:
On Linkedin: https://www.linkedin.com/in/pattydominguez/
On Instagram: https://www.instagram.com/thepattydominguez/

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On this week's episode of the Positioning to Profit podcast, I have special guest Lauren Fonvielle, an EFT expert who shares how EFT Tapping for entrepreneurs can help.

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Being an entrepreneur is no joke. The ups and downs can be wild, and sometimes we just need a way to deal with the stress and overwhelm that comes with it all. That's where Emotional Freedom Technique (EFT) comes in. And, let me tell you, it's a game-changer. EFT, also known as "tapping", is a holistic healing modality that combines the principles of ancient Chinese acupuncture with modern psychology. And it's not just for yogis and spiritual seekers. It's for anyone who wants to manage their emotions and stay on top of their game. With EFT, you tap on specific energy meridian points on your body while focusing on a specific issue or problem. This helps release any negative emotions or energy blockages that may be contributing to your stress and overwhelm. It's like a mental reset button!

Here are some ways that EFT can help entrepreneurs:
First, it can help us manage our anxiety and fear around taking risks and making big decisions. Because let's be real, those two things can be major stressors in our lives. Second, it can help us stay focused and motivated, even when faced with setbacks and challenges which is pretty much a daily occurrence in the life of an entrepreneur. Lastly, it can help us cultivate a sense of self-compassion and inner peace. And who doesn't need a little more of that in their lives?

EFT Tapping for Entrepreneurs is an easy process:
First, identify the issue or problem you want to work on. It could be anything from a specific work-related stressor to a general feeling of overwhelm. Then, rate the intensity of your feelings on a scale of 0-10. Next, create an "affirmation statement" that acknowledges the issue but affirms your ability to overcome it. For example, "Even though I feel overwhelmed by my workload, I deeply and completely accept myself and my abilities." Then, tap on the energy meridian points while repeating your affirmation statement. Start at the karate chop point (the fleshy part of your hand below your pinky finger) and tap firmly but gently on each point as you move through the sequence: eyebrow, side of eye, under eye, under nose, chin, collarbone, underarm, and top of head. After a few rounds of tapping, take a deep breath and rate the intensity of your feelings again. Repeat the tapping sequence as needed until your intensity level drops to a 2 or below.

EFT tapping for entrepreneurs is an easy yet powerful method that can help you manage your emotions and reduce stress and overwhelm in your business and personal life.

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If you deal with stress in your business as an entrepreneur, I invite you to checkout the "Meet My Higher Self" 21-Day Challenge: http://meetmyhigherself.com/

You'll discover the power of the "Triad of Success" - the 3 distinct areas that will help you overcome stress, lack of abundance and self-doubt.

And, yes it incorporates EFT Tapping as one of the modalities that is highlighted that works.

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More info on Lauren Fonvielle: https://www.mindshiftwithlauren.com/

You'll get a free report + a whole bunch of freebies when you join the Positioning to Profit newsletter.

✅ Connect with Patty on Socials:
On Linkedin: https://www.linkedin.com/in/pattydominguez
On Instagram: https://www.instagram.com/thepattydominguez

To watch this video again about EFT Tapping for entrepreneurs: https://youtube.com/watch?v=EioZytXDghU

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Hey there, my friend! Welcome to episode 169 of the Positioning to Profit Podcast. Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the freedom and profits that they went into business to discover. She discusses the different types of automation, when is the right time to incorporate automation, how to make sure automation isn't taking over your business, and how to leverage automation without it costing a lot. She also gives examples of how automation can help you scale, as well as tips on how to delegate tech tasks and understand what information is important.

Tune in to hear the full conversation and learn:

● Why business automation is not just for IT companies anymore

● When to implement automation in business

● Why hire people who have the aptitude to do the job

● Why personalization at scale is a double-edged sword

Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ **Connect with Michelle Nedelec

BIOGRAPHY**Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies.

🎁 Visit https://www.awarenessstrategies.com/website-audit/ to get your free Website Audit valued at over $497!

WEBSITE LINKhttps://www.awarenessstrategies.com/

SOCIAL MEDIA LINKSMichelle on LinkedIn: https://www.linkedin.com/in/michellenedelec/
Michelle on Facebook: https://www.facebook.com/michelle.nedelec1
Michelle on Instagram: https://www.instagram.com/michellenedelec/
Michelle on YouTube: https://www.youtube.com/c/MichelleNedelec

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Hey there, Patty Dominguez here with episode 168 of the Positioning to Profit Podcast. I hope you're enjoying your day and your week. Thank you for being here! Today's episode features guest Possibility Coach Victoria Rader, Ph.D. Our focus is on peace, purpose, and prosperity—three things that we could all use more of. Victoria believes that the universe answers the questions we ask and that true freedom is born and protected within. She encourages us to be aware of where we are and to have a strategy to reach the next level without bypassing it. To do this, she suggests we start by asking ourselves what is working beautifully in our lives right now and then taking action on the answer we receive.

Victoria also discussed how her upbringing shaped her career today and the valuable lessons she learned. She advises us to be aware of our current circumstances and to recognize that we need to go through stages of progression to move from survival to success and significance. She also shared the story of one of her clients, who, through Victoria's guidance, was able to launch two businesses, a transportation business and a bakery, even in the "worst possible economic climate." Finally, Victoria shared her vision for the future of her company, which is to continue to grow it through her team of coaches, who share the message of possibility and co-create special programs and products.

Tune in to hear the full conversation and learn what's possible when you have the right perspective on what you want, how to find that peace and purpose, and how to really achieve what you're looking for.

Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ **Connect with Victoria Rader

BIOGRAPHY**Victoria Rader, Ph.D. Possibility Coach™, transformational speaker and founder of YU2SHINE empowers coaches, entrepreneurs, and people that seek personal development to grow in all areas of their life through the proven formula of success so that they have more PEACE, PURPOSE, and PROSPERITY. She is an eight times bestselling author and creator of Empower-mE and Master-mE apps, founder of Free mE EFT and Quantum Freedom. who is globally recognized along with Brene Brown, Richard Branson, and others for creative and innovative ideas, adaptability in business, and contribution to sustainability and mental health projects with CREA GLOBAL AWARD by Brainz Magazine.

🎁 Visit http://manifestmiracles.me/ to sign up for Victoria's free Manifest Miracles Masterclass. WEBSITE LINKhttps://yu2shine.com/ SOCIAL MEDIA LINKSVictoria on LinkedIn: https://www.linkedin.com/in/victoriarader/
Victoria on Facebook: https://www.facebook.com/Yu2shine/
Victoria on Instagram: https://www.instagram.com/vica_rader/
Victoria on YouTube: https://www.youtube.com/c/VictoriaRaderYU2SHINE?app=desktop

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Hey there! Patty Dominguez here with episode 167 of the Positioning to Profit Podcast. I sure hope this finds you doing super well in your business and your life, on a personal level and all that. Today I have a very special guest, Catalina Gutierrez, a serial entrepreneur who's been in the game for decades and brings a wealth of knowledge and experience, and we'll be having a very real and raw conversation about mental health and entrepreneurs.

Being an entrepreneur can often be seen as a glamorous and rewarding lifestyle. After all, who wouldn’t want to own their own business and make their own rules? But what most people don’t think about is the downside of being an entrepreneur. While there can be great rewards, the reality is that entrepreneurs face a higher risk for mental health issues such as depression, anxiety, and stress.

There are several ways to manage mental health issues when you’re an entrepreneur. First off, it's important to recognize when you're feeling overwhelmed or depressed. It's also important to practice self-care by taking regular breaks from your work and engaging in activities you enjoy outside of your business pursuits. Additionally, it can be beneficial to reach out for help from family and friends or even professional counselors if necessary. Lastly, don't forget to track your progress so you can see how far you've come in managing your mental health over time!

As an entrepreneur, it's important to recognize that mental health issues are a real concern — one that needs attention and support from both within and outside the entrepreneurial community. By taking steps such as recognizing signs of distress early on, practicing self-care regularly, reaching out for help when needed, and tracking your progress over time — you can take control over your mental health as an entrepreneur! With these strategies in place and with support from those around you — there really is no limit to what you can achieve!

Tune in to hear the full conversation and learn how to prioritize mental wellness in your business.

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ **Connect with Carolina Gutierrez

BIOGRAPHY**Carolina is a business unicorn, founder, serial entrepreneur, mental health advocate, podcast host and counselor. Every step she takes in life is lead by intuition. Formally educated in social work, the healing journey is a way of life for her. She is fluent in business and feelings and shines her brightest when speaking to the spirit of both. Her intuitive business strategy helps purpose driven business owners get things done. Authentic and conscious connection combined with grounded action describes her style.

WEBSITE LINKhttps://bookcarolina.com/

SOCIAL MEDIA LINKSCarolina on LinkedIn: https://www.linkedin.com/in/meetcarolina/
Carolina on Facebook: https://www.facebook.com/carolina.gutierrezjaramillo

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Hey there, my friend! Welcome to episode 166 of the Positioning to Profit Podcast. On this episode, I'm talking about personal branding and the mistakes to avoid! It can be a lot of work to put yourself out there on social media, land guest spots, and attend networking events - and you only have one chance to make a good first impression. I'm here to save your personal branding and make sure you're not making any blunders. Join me as I dive into the world of personal branding and discuss the mistakes to watch out for.

In other news, I'm super excited about the outcome of our "D@mn, Wish Somebody Would've Told Me That" Virtual Summit. You can still get the recordings and all the goodies at ProlificWomenSummit.com.

Top 10 Personal Branding Mistakes:

Not having a clear message
Not having consistent branding across all your platforms
Not leveraging your social media effectively
Not networking or connecting with influencers
Not building relationships with potential clients
Not taking time to create quality content
Not investing in visuals and your brand identity
Not taking advantage of storytelling
Failure to respond when things don't go well
Not having a plan or strategy in place

I hope this episode helps you to avoid making these personal branding mistakes in your business. Thanks for joining me on this episode. Keep moving forward because your message matters.

If you enjoyed this episode, please leave us a review and subscribe to the show. And if you want to get more resources, tips, and tools to help you position yourself for success, head over to ProlificCafe.com. See you in the next episode!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

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Hey there, my friend! Patty Dominguez here with episode 165 of the Positioning to Profit Podcast. Super happy that you have joined me today! Our guest for this week is social media expert Shaily Hakimian. Shaily explains why it is important to be unforgettable and how to stand out on social media. She explains how to make the most of LinkedIn and provides tips for creating a profile that speaks to the people you want to serve. Shaily also shares advice on how to create content that will help you stand out and recommends auditing your current profile and content to identify areas of improvement. Finally, she emphasizes the importance of having a presence on social media and connecting with the right people.

Here are some tips on how to be unforgettable in 100 days:
● Create a profile on the platform where your prospects are hanging out
● Make sure your profile is valuable to the people you are wanting to serve
● Brain dump all the knowledge you have into content
● Make sure that content speaks to the people you want to serve
● Connect people to your other resources such as websites and social media platforms
● Consider doing an audit of your online presence to identify areas for improvement

Also, we are in the middle of the "D@mn! I wish somebody would have told me that..." Virtual Summit. You absolutely have to check it out! It's so wonderful—32 interviews with women in business all sharing their business tips—and it's just been received so well. There's been lots of engagement, and people really recognize how we're all in it together. You can find all the information at ProlificWomenSummit.com. See you there!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ **Connect with Shaily Hakimian

BIOGRAPHY**Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there. She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement. She has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago. She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment.

WEBSITE LINKhttps://www.yoursocialmediasherpa.com/

SOCIAL MEDIA LINKSShaily on LinkedIn: https://www.linkedin.com/in/hakimian45/
Shaily on YouTube: https://www.youtube.com/user/xxxtalkaholicxxx
Shaily on Instagram: https://www.instagram.com/hakimian45/

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Hey there! Patty Dominguez here. Thanks for tuning in to episode 164 of the Positioning to Profit Podcast. Today's guest is Tanya Fox, a classic tried and true entrepreneur since 1998. Tanya quickly realized that entrepreneurship was in her soul and would be a lifelong passion. She shared her insights on the concept of collaboration versus competition, and how small business owners can leverage collaboration to reach their goals. She also shared practical tips on how to collaborate with others, including setting up a collaboration profile, having clear rules for engagement and being open to working with those bigger or smaller than you.

Here's what we've covered:

Learning how to collaborate and barter with other business owners instead of competing with them.
Discovering different ways to get the services, products, and resources you need without spending a lot of money.
Hearing firsthand stories of successful collaborations that have created positive results for both parties.
Gaining insight into how to establish rules of engagement and create collaboration profiles that ensure success.
Exploring the emotional benefits of collaboration and why it is important to be open to working with all types of businesses.

Also, please don't forget the "D*mn! I wish somebody would have told me that..." Virtual Summit, starting on January 23. You can find all the information at ProlificWomenSummit.com. You absolutely have to check it out. So exciting!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ Connect with Tanya Fox

BIOGRAPHYAfter starting her first business in 1998 Tanya quickly realized that entrepreneurship is in her soul and would be a lifelong passion. She has owned service, retail and franchise businesses, still running 3 of them today. She spends her days as a Collaborative Business Consultant helping business owners to re-passion and start to grow again through collaboration and setting up tailored back end processes so you can enjoy more productivity with less hours slaving away. She also spends her time speaking and recording her weekly Fox Talks Business podcast. She tries to always live by her tagline; “Remember to HAVE FUN, cause if you aren’t having fun, why are you doing it?!”

WEBSITE LINKhttps://www.foxtalksbusiness.com/

SOCIAL MEDIA LINKS

Tanya on LinkedIn: https://www.linkedin.com/in/tanya-fox-64b46b6a/
Tanya on Instagram: https://www.instagram.com/foxtalksbusiness/
Tanya on Facebook: https://www.facebook.com/FoxTalksBusiness/

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Welcome to Positioning to Profit Podcast, episode 163! Today’s episode marks a special milestone for me, celebrating 10 years of being an entrepreneur. To commemorate this achievement, I am going to be sharing my 10 biggest lessons learned over the past decade. Also, in celebration of this milestone, I created a virtual event called the “Damn! Wish somebody would have told me that…” Virtual Summit. This event features 32 women in business sharing 99 golden tips to help you move your business forward. To learn more, go to prolificwomensummit.com.

Patty’s 10 Big Lessons Learned:

Entrepreneurs create money.
Know your worth, and value your value.
Systems are essential in your business.
If you have to change the fruits, you will have to change the roots.
Don’t wish it was easier; wish you were better.
Be the obvious authority.
It’s either a “hell yeah!” or a “no”.
The comfort zone will not stretch itself.
Life is a game, not a battle.
Be unfuckwitable.

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

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Hey there, my friend! Happy New Year! This is Patty Dominguez with episode 162 of the Positioning to Profit Podcast. It's a new year, I've got a new attitude, and I'm feeling very spicy today, so I'm going to be sharing with you 10 personal branding tips for 2023:

Develop a clear and concise personal brand statement.
Identify what makes you unique.
Leverage social media for brand awareness.
Showcase your skills and talents.
Maintain consistency in your online presence.
Create content that is engaging and informative.
Build relationships and connections.
Stay active on your professional networks.
Identify and engage with your target audience.
Monitor and measure what's working and what's not.

I hope you had a great holiday season, by the way. We're starting a new year, new attitude, new energy, let's go! Let's make this happen! Because why? Your message matters. All right, and with that, let's get on with the show. Here we go!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 161 of the Positioning to Profit Podcast. Thanks for joining me today. This is a solo show, simple show, just to cover 2022 year in review, reflections of the wins and woes. And I'm going to keep it really, really simple, no sassy intro or anything like that, we're just gonna go right into the lessons learned.

I hope you will find this helpful. And as you're listening to this, Happy Happy Holidays! Happy New Year! I look forward to continuing to serve you via this podcast, via the programs, coaching, and anything else that you choose to engage with as we go into 2023. I got your back. No worries there if you require some Positioning help, you know how to get a hold of me, go to Positioning to Profit. And with that, we will catch you on the next episode. Thank you.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Patty Dominguez here with episode 160 of the Positioning to Profit Podcast. Today's a guest show with Rai Hyde Cornell. We're going to be talking about "to freelance or not to freelance?" That is the question. So if you have been considering freelancing, I have a great conversation with Rai. She's been building an online business for over 15 years and has been making wild and crazy should happen purely through willful energy and manifestation. So we talk about freelancing, we talk about what it takes to, to do that, to grow business to set your intention and to be purposeful about it. It was a really great conversation. I hope you enjoy it as much as I enjoy getting to know Rai a little bit more.

Before we go on to the show, I want to bring to light that there are some really exciting things happening already in preparation for the new year, for 2023, for January, and that includes some changes that we're making to Prolific Cafe. But then also, I wanted to share about an upcoming summit that I have where I am so excited about it, you, I'm telling you, it's gonna blow you away. It's good. It's a topic that I don't believe you've ever heard before. So it's really special. And if I do say so myself, it is pretty cool. And I will share more on that probably next week, not this week. Wait for it. Hang with me. Check it out for next week, because I promise you, you are going to want to check out this summit. That's all I'm going to say about that. Yes, it's called an open loop and I just did it to you. But don't worry, I have more coming anyway. Alright, so let's get on with the show. I'm so excited about it. Here we go.
Connect with Rai

BIOGRAPHYRai Hyde Cornell has been building online businesses for over 15 years – but she's been making wild and crazy shit happen purely through willful energy and manifestation her entire life. From building her own marketing agency to helping large companies and solopreneurs alike build more profitable, streamlined, and joyful businesses, she's on a mission to help people enjoy a higher quality of life while fulfilling their life’s purpose.

WEBSITE LINKhttps://chironconsulting.us/

SOCIAL MEDIA LINKRai on LinkedIn: https://www.linkedin.com/in/raicornell/
Rai on Instagram: https://www.instagram.com/chironconsulting/
Rai on Facebook: https://www.facebook.com/chironconsultingus/
Rai on YouTube: https://www.youtube.com/playlist?list=PLHEzUYtDHOJUfADDeLlJAXpikMOe4mnEV

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there, Patty Dominguez here with episode 159 of the Positioning to Profit Podcast. Today, I have a special guest, Ameet Khabra, who is a traffic expert. We dive into traffic because let's face it, traffic is the one thing that I'm just like, ugh, traffic! So I was really interested to speak with Ameet about traffic and she not only shares her awesome story of how she started her entrepreneurial career at the age of 19, impressively, so mad respect for that, but also just to share some perspectives on traffic in general. So if you're in that space where you're thinking about it, that you definitely should check out this show, because I think it'll be helpful.

Also wanted to give a special shout out for a couple of reviews that came through, DrAnnie223, who says great podcast. I love this podcast because every episode is packed with advice that I can use. Patty is fun, smart, and gives great interview. I highly recommend this one! And then also from Golden 108, who says, insightful, practical, extremely savvy! This is a GOT-to-HAVE podcast! It’s truly helpful in practical advice, savvy insight, and encouraging inspiration for entrepreneurs. Not only is Patty the bomb in business acumen and successful experience, but she’s such a dynamic coach, constantly tapping into what is really needed. Thank you so much for those shout outs. I certainly appreciate you. And as always, if you love the show, make sure to leave a review. It's so easy to do and highly appreciate it. Alright, so those were the announcements. I'm excited about today's show with Ameet Khabra who is going to be sharing her perspectives on traffic. I love it. It's so needed. All right. So with that, let's get on with the show. And as always, here we go.

**Connect with Ameet Khabra

BIOGRAPHY**Look up the definition of "obsessed" and you'll find a picture of our fearless leader. Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic" (ask her an NFL question, we dare you). Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. We count on Ameet for her transparency, her impressive ability to pivot our clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

WEBSITE LINKhttps://hopskipmedia.com/

SOCIAL MEDIA LINKAmeet on Instagram: https://www.instagram.com/adwordsgirl/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there, my fellow entrepreneur! This is Patty Dominguez here with episode 158 of the Positioning to Profit Podcast, I am so happy you have joined me here today. We have a guest show today. It is with Dr. Annie White. I had so much fun catching up with her, hearing about her mission. So Dr. Annie is the author of The Calm Code, and her mission is to help people to go from living in "Stressville" to "Calmtown". She had a really great explanation around why we do what we do. We got scientific with it by talking about neural plasticity, how it works, and why we should care about this. So no, this wasn't a science class, it was a very practical conversation around managing stress, what it's costing us to stay in stress and some really insane facts that Dr. Annie dropped. So, so good. And before I forget, her book is called The Calm Code: Transform Your Mind, Change Your Life by Dr. Annie White. You can find it on Amazon of course. It was such a great conversation. So check it out for yourself here.

Before we move on to the interview portion. Don't forget, if you are looking for support, community, accountability, you absolutely must consider, must checkout, Prolific Cafe. It is my labor of love, the thing that we are revamping and 2023 to make it even better, even more powerful, and even more actionable, so that you can move your message forward. Why? Because your message matters. So check it out at Prolific.Cafe.com. There's a waitlist right now, but it's gonna be opening up shortly. And I believe that's it. Those are my updates. So with that, let's get on with the show. And as always, here we go.

**Connect with Dr. Annie White

BIOGRAPHY**Dr. Annie White is the author of The Calm Code: Transform Your Mind, Change Your Life. She developed a revolutionary step-by-step method to minimize stress and maximize happiness based on the science of neuroplasticity. Annie has a Doctorate in Eastern Medicine.

WEBSITE LINK:https://www.doctoranniewhite.com/

SOCIAL MEDIA LINKS:Dr. Annie on Facebook: https://www.facebook.com/doctoranniewhite/
Dr. Annie on LinkedIn: https://www.linkedin.com/in/dr-annie-white/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Thanks for checking out this episode 157 of the Positioning to Profit Podcast. I am so happy to be here. It is a solo show today. I wanted to share a little bit of a story that I'm going to be going into that affected someone who was a client of mine at one point in time and is now a dear friend. The topic of managing your business reputation came up and why it's so important, and why it's important to keep a close eye on that, but more importantly, some strategies on how to manage that. So that's what I'm going to be covering. It's timely. It's something that unfortunately, hopefully, it'll never happen to any of us, but it could, you know, so it's good to get educated on this very topic as it relates to what can you do? How do you manage that? So that's really the gist of the show today.

This show is brought to you by Prolific Cafe, the amazing women only business membership, offering you the accountability, the community, which is probably my very favorite part, as well as awesome coaching to help you create your Category of One as you're heading into the new year. Remember that your message matters. And what is really necessary is to help you through because marketing is always changing, always. So it's something that your head has to be in the game with us, and we're here to help you navigate all of these unwritten rules of business and getting your mindset right around it. And so Prolific Cafe is where it's at. Join the waitlist. We got really good stuff coming in January. And with that, let's get on with the show. And as always, here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there! Patty Dominguez here with episode 156 of the Positioning to Profit Podcast. Thank you so much for checking out this episode. It is Thanksgiving week. And guess what y'all? I legitimately forgot that it was Thanksgiving this week. It snuck up on me, and the worst part is that I'm the one hosting and I was ill prepared. So rushing around over the weekend to get things into motion, and I stopped and I was thinking about, Oh, I gotta get the podcast out. And then I thought, you know what, there's no better time to focus on gratitude than right now. So this episode is a solo show, I am going to be sharing with you why I am so grateful, the 9 reasons that I am grateful for being an entrepreneur. So I hope this inspires you. And also as a reminder to take a break from all the craziness of what you're doing, and just be in gratitude. Just take that moment, come up with your own list of 9 reasons why you're grateful for being an entrepreneur and share them with me, tag me on social, would love to know.

Now, if you are looking, as you're looking at the end of the year, are you where you thought you would be by this time? And if not, check out ProlificCafe.com. There are some things brewing changing in Prolific Cafe that you absolutely must check out. For more information, go to ProlificCafe.com. I promise you, it's different, new, exciting, unique, all in the name of helping you move your business forward. You'll see more of that stuff to come. But for this episode, we are focused on the 9 reasons I'm so full of gratitude. I'm sharing that with you. Alright, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! It's Patty Dominguez here with another episode of the Positioning to Profit Podcast. We are on episode 155 today, and I am featuring Krystal Covington, who is a business growth strategist collaborating with global leaders of companies from startups to Fortune 500. She has had a focus on lead gen, sales, providing media outreach, influencer marketing funnel strategy, to generate new business and build new client customer relationships. She has also been featured on top media outlets such as TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and a whole bunch of other outlets. And so we had a really great conversation today on what it means to develop your credibility online. How do you develop your credibility online in a way that stands out, because let's face it, with all the noise that is out there, it is so easy for people to overlook what it is that you have.

As someone that has personally been very impacted by this idea that it's not about what you know, the certifications you've had, or the immense amount of knowledge that you bring to the table, but in all fairness, if people don't know about you, well, that's a problem. So we're going to be talking about how to build your credibility online, the right way. So I hope you enjoy this episode as much as I enjoyed having my conversation with Krystal. You're going to find out how to connect with her as well. And I'm just really excited to share this with you, because these are really practical tips that you can deploy in your own business right away. So I know you're going to enjoy this episode. All right, and with that, let's get on with the show. Here we go.

**Connect with Krystal Covington

BIOGRAPHY**

Krystal Covington is a business growth strategist collaborating with global leaders of companies from startup to Fortune 500. With a focus on lead generation and sales, her team (Go Lead, LLC) provides media outreach (PR), podcast features, influencer marketing, and funnel strategy to generate new business and build new client/customer relationships.

Krystal's clients have achieved 6-figure revenue growth, and attention from top media outlets. Her impactful work has been showcased in TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and dozens of other powerful outlets.

WEBSITE LINK:https://www.krystalcovington.com/

SOCIAL MEDIA LINK:Krystal on LinkedIn: https://www.linkedin.com/in/krystalncovington/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 154 of the Positioning to Profit Podcast. Thanks for hanging with me today. It is a guest show. I'm switching it up a little bit. I'm putting in some awesome guests that I've connected with to bring you more value, more insights, more inspiration to help you move your business forward. And today's guest really intrigued me because of this concept of tiny habits. So I am interviewing Julie DeLucca-Collins, who is the founder and CEO of Go Confidently Services, and we have a really great discussion around how to build tiny habits in your business and creating confidence while you do that. So it's creating confidence, one tiny habit at a time, and we have a really wonderful conversation about how to make that happen. Because how many times with all the best intentions that we have, we just don't do what is required, and as a result, we don't achieve the goals or we don't meet the milestones that we look for. And so instead of struggling, let's figure out why we do what we do, and Julie is going to help us get there.

This episode is sponsored by Prolific Cafe, the women only membership that offers you the Positioning to Profit framework. Internal Positioning to help you meet your higher self. We have a 21 day challenge, which helps you to get your mindset right for business. And then your Positioning foundations, and then Activation, what is the latest and greatest that's happening in marketing, because let's face it, marketing is always changing. Don't go at it alone. You don't have to. Join ProlificCafe.com. All right, with that, let's get on with the show with Julie. And here we go.

**Connect with Julie DeLucca-Collins

BIOGRAPHY**

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services, the host of the popular Casa DeConfidence Podcast®, and her weekly Radio Show Confident You featured on a global talk radio network.

As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined).

Julie is a sought-after public speaker, trainer, and course creator. She is certified as a coach in Cognitive Behavioral Techniques, Holistic Coach, and Tiny Habits. She is also certified as a Social Emotional Learning Facilitator and has completed her 200-hour Yoga Teacher Certification. Julie enjoys helping her clients build mental fitness and improve their mindset to be at peace and improve peak performance.

Julie has been honored with the "25 Most Powerful Minority Women in Business Award." by the Minority Enterprise Executive Council in Washington, DC. Julie and her Podcast co-host/producer husband Dan reside in Vernon, CT, with their fur babies, Yogi Bear, Junior, and Simba. WEBSITE LINKS:

https://www.goconfidentlycoaching.com/

https://www.goconfidentlycoaching.com/quicklinks

SOCIAL MEDIA LINKS:

Julie on Facebook: https://www.facebook.com/jdelucca

Julie on TikTok: https://www.tiktok.com/@juliedcbusinesscoach

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, Patty Dominguez here. This is episode 153 of the Positioning to Profit Podcast. I'm happy you are here. Thank you for checking this out. I got something for you. It is on Business Intuition. Why do I have to worry about that, Patty? Isn't that woo? No, not necessarily. Chances are that if you're listening to this show, you're pretty woo. I have to tell you, one of the best things that you can invest in, is developing that intuition, that gut feeling, that feeling in your belly when something is not right, when you're feeling like, oh, that's kind of sketchy. I don't know if I should do that. Maybe I should do that. Should I do that? And we get into overthinking. Oh, my God, the overthinking, could so be mitigated if you were to just trust your gut, lean into intuition, so I feel compelled to revisit this topic every now and then, because it is just that important.

Today is no different on the solo show. I'll be sharing with you how to tap into your intuition, give you some quick stories along the process. For you left brainers, I got some studies that I'm sharing, and then how to develop your intuitive muscle, your intuition, so that'll be really fun. All right. As always, if you are looking for support, you are a woman in business, check out Prolific Cafe. It's support, community, and 90 Day Fast Track to get you going. Have an idea and not sure how to bring it to life? Check out ProlificCafe.com. All right. With that, let's get on with the show. I'm glad you're here. Let's go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there, Patty Dominguez here. Thanks for joining me on episode 152 of the Positioning to Profit Podcast. Today we are talking about this powerful concept that you can deploy in your marketing that is so timeless, so crafty... it's contrast. I was really thinking about this and even brought it up in my community in Prolific Cafe around this powerful concept of contrast and what it can really do to shift people, and the way that I see marketers who are very savvy and very smart, how they're using it, and I'll do a little bit of storytelling in between. So that's available in this episode.

It is a solo show, and I'm really excited to bring it to you. So that's the topic of this week. But before we get into that, if you are looking and ready for a supportive community that is looking to really cheer you on as you position your brand to profit, check out ProlificCafe.com. It is the community that I've had the privilege to host now for a couple of years. It's awesome. We have great conversations, marketing, business mindset, we work on internal positioning, the mindset stuff, external positioning, like how to zag when everybody else is zigging, and then activation like what is working now, because here's the deal, marketing is always changing. And just because you bought that course, maybe a year and a half ago or two years ago, doesn't mean it's gonna be relevant now. ProlificCafe.com. And with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there, my friend! It is Patty Dominguez here with episode 151 of the Positioning to Profit Podcast. Back with another episode, back with a solo show for you, where you're going to discover the tips and strategies to help move your business forward. I was just speaking with a dear client of mine, and we were both talking about how our 10-year anniversary in entrepreneurship is very close. Mine is in January, and I marvel at the fact that I've made it this long, and it's super exciting to know that it's been 10 years. I wouldn't trade it for the world. And let me tell you, when that episode comes up, I'm gonna share with you the dips, the trials, the tribulations, all the lessons that I've learned. And trust me when I tell you it's been plenty. And yet I'm still here y'all, still here for you.

Okay, so today's episode is focused on "how do you get off of this content creation hamster wheel". I pause, because it's painful sometimes, isn't it? Isn't it painful to have to create content all the time? So I have some secrets here for you that I'm going to share and then part the secrets that have helped me to save time to save my energy to really look at things in terms of assets. And that's what I want for you, get off the content hamster wheel! I cannot even emphasize to you how much I mean this. So I'm excited about today's show. It was prompted by a conversation I had with a dear friend of mine, and so I said oh my god, this is such a great topic, more people have to hear about this because, I promise you, this is happening, it's real. And I'm here to help you get off the content hamster wheel. Alright, let's go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Patty Dominguez here with episode 150. What a milestone this is! I'm excited! Thank you for checking out the episode. Today is a solo show, it is me and you. And I am answering a question from a listener who contacted me with, I think, a really great question. So with what's happening in the economy, people are changing their offers a bit. But the question was, how do you make a low cost offer without sacrificing your Positioning? Really great question, right? So that is the premise of today's episode, because this is going to be a really interesting perspective, as well as giving you some strategy behind the scenes as to how you can deploy this. Because we always want to stand out, right? We don't want to commoditize what we do, and I'll talk a little bit more about that.

So there's going to be some tech nuances to today's episode, but I promise I am going to KISS (Keep It Super Simple), so that you just have the gist of what you can deploy in your own business. So again, how do you create a low cost offer without sacrificing your Positioning and the Authority Positioning that you may have? Alright, so that is what we have for today. Also, do not miss Positioning Club, which is my latest offer, you can catch it at PositioningClub.com. It is marketing and mindset in your pocket, every single month, chock full of courses, open Q&A calls, as well as in an amazing newsletter that I send out every single month, and lots of other goodies. That's available at PositioningClub.com. All right, with that, let's get on with the show. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there! Patty Dominguez here with episode 149 of the Positioning to Profit Podcast. Thanks so much for joining me today. It is a solo show, and today I want to be focusing on how to make marketing easy. Because this is the deal, when you start out your business, you're focused on being a practitioner of that business, and the reality is that the marketing stuff, I feel like it's a moving target, and then this is what I do for a living, so I can only imagine if you're getting into business. And let's face it, now more than ever, people are leaving their regular nine to five, they're leaving their cubicles, and recognizing that they can make a living by really sharing those gifts that they have, the abilities that they have, they're going back to school and maybe getting a certificate for being a coach. But the thing is, people don't really teach you the marketing side of it, and so this is where I come in and can help. And this is what I'm super passionate about.

So today's show is sharing with you how to make marketing easy with some practical tips, and then also giving you a really practical solution that came to me in the way of a dream. I know that sounds really crazy, but it did, and I always go with my intuition. It just felt right. So I'd love to share with you more about that. And really, that's what I have for you today. Chock full of value wherever I can, but then more importantly giving you practical solutions that you can apply in your own business so you can position your business to profit. How does that sound? Cool? All right. Well, that's what I have for you today for this show. And also, stay tuned until the end, because I'm for you. Ready to go? All right. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Episode 148 of the Positioning to Profit Podcast with yours truly, Patty Dominguez. This is a show where we talk about Mindset and Marketing, and all the things of being an entrepreneur in this day and age, and today is no different. So it's a solo show today. I'm going to be sharing with you what I believe is a full circle moment. I remember reading a very significant book for me personally back in 2003 and just how it related to me back then, and now, almost 20 years later, that book is still also relevant. So hang with me, because this episode is going to help you to craft the changes that are happening in the market and what you could do about it as a personal brand.

Also, so I don't forget, check out PositioningClub.com, it is my latest creation, so consider it padding your pocket. So it's an app where I cover how to create your Category of One, finding your niche, setting up your elevator pitch, all the things, but what is so different about it as well is that it also includes my program called Meet My Higher Self, because let's face it, the fact that you are here means that you're just a little bit woo, right? So this Meet My Higher Self program is unlike anything else that is out there. It is a 21 day course that is included along with the app and really helps you with the identity side of things and what I call the Triad of Success. All this available at PositioningClub.com. Super exciting! So check it out. And with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there, my friend! It's episode 147 of the Positioning to Profit Podcast. Thank you for checking out this episode. It was inspired by my amazing Prolific Inner Circle. We were discussing this whole concept of "how do you know when it's time to fire a client?", and I was like, oh my God, I have the perfect podcast episode topic, because it's something that I haven't talked about. You may be wondering, well, how does this have to do with, you know, Positioning to Profit? And I think it has everything to do with it. Because through some hard lessons, I really recognize the importance of being selective. And so I'm going to share with you some tips on how to know when it's time to fire your client, what to do about it, and really the consequences of choosing to stay with a client that no longer serves you, and really understanding the bigger picture of what's possible when you do in fact choose to fire some clients.

All right, so that is the topic of today's solo episode. In addition to that, I do want to bring to light, don't forget, Positioning Club is my new venture that I launched earlier this month. And it is at positioningclub.com. It is basically marketing and mindset in your pocket via an amazing app, where we get to connect and collaborate. And I do lives in there, there's an e-newsletter, it's chock full of really super valuable information. You can find out all the details at positioningclub.com. Check it out for yourself. I'm super excited to share this episode with you, it is a must, because this is inevitably going to come up. I'm going to equip you and help you out, so this doesn't have a you know what to do with it. All right, with that, here we go.

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Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/Hey there! Patty Dominguez here with episode 146 of the Positioning to Profit Podcast. Thank you for being here. On today's show, I have a special guest, Dr. Jeannie from goldenlifehealing.com. If you're in a space where you're looking to empower your energy, health, and well being, well then my friend, you must definitely have to listen closely. So Dr. Jeannie is a special entrepreneur, relatively new actually. Imagine starting in a traditional business and then moving into the online marketing space, it could be really daunting. So if this is you, you're in a space where you're trying to figure things out, then pay close attention to what Dr. Jeannie shares because it may save you some critical steps, so that you stay on the course and make it happen just like she did. So that is today's show with Dr. Jeannie from Golden Life Healing.

All right. Before we go into the interview, I want to share with you some super big news because I cannot even emphasize, if you're hearing me, I wish to convey in this moment, what a labor of love this specific project has been. I'm not kidding, I almost lost it on more than one occasion, but it is live, it is called positioningclub.com. And it is the only app that shares for aspiring service based entrepreneurs, how to establish your Category of One. So if you're a newer entrepreneur, you most definitely have to check it out. It's positioningclub.com, with it an irresistible offer if I do say so myself, and it's chock full of everything you need to start your journey of creating your Category of One. Super excited with it, check it out, positioningclub.com. With that, let's get on with the show. And here we go.

Connect with Dr. Jeannie Arunimā

WEBSITE LINK:goldenlifehealing.com

SOCIAL MEDIA LINKS:Dr. Jeannie on Facebook: https://www.facebook.com/GoldenLifeHealing/

Dr. Jeannie on Instagram: https://www.instagram.com/jeannie.golden.life/

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Ready to Position Your Business to Profit? Go to-->>> https://www.positioningtoprofit.com/

Hey there! Patty Dominguez with episode 145 of the Positioning to Profit Podcast. How are you? How's it going? How's your summer been? Here in Chicago, it's been awesome. As you know, in Chicago, if you've been to Chicago, there's a full three months, approximately 100 days where everybody is unhinged, because the weather is so perfect. Because we have crappy weather, starting shortly, so we really will try to make the most of it. And it's just been a lot of fun, to do more things outside, to do lots of grounding, and really appreciating the outdoors. So hopefully, wherever this finds you, you're doing just as well, if not better.

So today's episode is about the sleuthing that you could be doing that is going to make your marketing more effective. I will also be sharing how I parlay that into my obsession, as a child with Charlie's Angels. Maybe you wanted to be Kelly, maybe you wanted to be Sabrina, everybody wanted to be Jill, this is a Gen X reference. So if you're like, what is she talking about, you're probably not Gen X. Or you probably don't like Charlie's Angels, in which case what's wrong with you. But that's what we're going to be talking about, about how to be a good sleuth, so that your marketing is stronger, so that the relevancy is better, so that you are connecting at a more profound level versus what your competition is doing. They're probably like, here's my stuff, buy my stuff, come on. So we're not going to be doing that. We're gonna be doing something better, more effective, more strategic. So hang with me, because that's the focus of this episode. It is a solo show me and you, and I'm in your ears. So with that, let's get on with the show. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Patty Dominguez here with episode 144 of the Positioning to Profit Podcast. Thanks for stopping by, checking out this episode, wherever you are, I hope it's finding you healthy and happy. Today's episode is about your business intuition, how to tap more into it. I am telling you there's something in the water, because all of the recent group calls in Prolific Cafe, which is the women only business awesome community that I have the honor and privilege of hosting, so many questions have come up where you have to make a decision. And there's that uncertainty, maybe uneasiness about picking a lane so to speak, and people go into fight flight or freeze, rightfully so. So it's super powerful when you have a group that supports you where you can be in that moment, and problem solve through what's happening in a way that's really effective and aligned with your highest good. So as we were talking about it, I said, "Oh my God, you guys, I have to do an episode on business intuition", because I'm telling you, there's something in the water everyone. This is a theme that just keeps coming up over and over again, maybe it's the season, I'm not sure. So I put together five tips on how to honor your business intuition or tap in more of that business intuition. That's what we're going to be covering on the show today, super excited to bring it to you hang with me, because this will help you as you're navigating those times when you're like, I'm just trying to avoid the landmines. I got you, we're gonna be focusing on business intuition, and these five steps that will help you to really honor that. All right. And with that, let's get on with the show. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Patty Dominguez here with episode 143 of the Positioning to Profit Podcast. Thanks for showing up. Thanks for listening to today's show. Today's episode is a solo show. I am going to be speaking about how to brag without bragging, so that you can build your authority. Because let's face it, part of the whole Positioning process is, of course, not only the mechanics of your Positioning, but it's also the activation of that Positioning. It's putting yourself out there as they say, it's highlighting the things that you're doing in the name of truly wanting to help. So it is a bit nuanced in that you want to do it the right way. And in today's episode, with some quick tips, you will learn how to brag without being braggy. Before we get into the show, I want to share with you a little somethin' somethin' if you are holding back on promoting yourself on really owning the thing that makes you unique. And the thing that makes you special within my friend, this could be just a matter of your Internal Positioning. So one of the best things that you can do is start working there before you work on the mechanics of your marketing. And if you go to magicmirror.vip, I have a complimentary download. And it is revealing the secrets to releasing that self doubt. And all you have to do is go to magicmirror.vip and grab a copy for yourself. Easy peasy, right? Okay, so that's the theme of the show. It's going to be a really special show, because I'm sharing these tips that I know for a fact will be really helpful so that you can promote yourself and position yourself to profit. And with that, let's get on with the show. And as always, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Patty Dominguez here with episode 142 of the Positioning to Profit Podcast. Happy to be here yet again, another week, sharing more about how you can position your brand to profit. And today we are talking about making the benefits of your brand clear, because this is something I see grossly missing in the way that people are highlighting what it is that they do. I'm here to help. I got your back. So that's what we're going to be covering, the different types of ways that you can highlight what it is that you're doing, so that you're positioning it appropriately. Yes, it may sound braggy, but you're not being braggy. Instead, you are positioning the tangible and intangible value of what it is that you do. So I'll share more about that later. Hold that thought. In the meantime, I have a special for you, if you haven't taken the Positioning Quiz, because as a matter of fact, someone said to me, they sent me an email and said, oh my gosh, this Positioning Quiz is really good. I'm like, thanks, more people should know about it. So I'm here to talk to you about the Positioning Quiz. Positioning Quiz is a quick quiz that you take, and then you get a report that gives you the ins and outs of how to position your brand to profit. It's meaty, it's awesome, and the best part is, it's complimentary. All you have to do is go to positioningquiz.com, and you will get the goods. Cool? So again, that is at positioningquiz.com. And for today's show, it is a solo show. We are talking about the benefits of your brand and how to highlight them in the right way so that they stand out, so that they're braggy, but in a cool way. All right. And with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Thanks for checking out this episode of the Positioning to Profit Podcast. It is episode 141, and today, we are doing a little bit of a pulse check to find out if your Positioning is indeed effective or if you are setting yourself up for random acts of marketing. We want to make sure that that's not the case, right? So stick around for today's show. I'm going to be asking you some pointed questions if I do say so myself, again, just to check in just to make sure that you're on track to make sure that all of these efforts that you are making are indeed going to provide for you the movement in the right direction for what you want to create with your business. Because the alternative to that is like I mentioned, the random acts of marketing, which leads to super tepid results, and more importantly, disappointment, and we don't want to waste time. So stick around this is the topic of today's show.Before we go any further, I am just also checking in to make sure are we connected on TikTok yet, because if not, this is your invitation to connect with me on TikTok. I would love for you to connect with me on TikTok, this is where I am posting a whole lot of information and making the most of that platform to engage at a more personal level, where I'm sharing little tidbits, little snippets real quick bites, usually under about a minute, half a minute or so where I'm engaging more purposefully with you all who are interested in Positioning to Profit. So again, catch me over on TikTok. It is thepattydominguez on TikTok, and it would be my absolute pleasure to connect with you. And with that, let us get on with the show for the pulse check. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hello, my friend! This is Patty Dominguez, here with another episode of the Positioning to Profit Podcast, episode 140. Can you believe it? We're at 140! Today is a guest show with Deni Mariscal who is known on YouTube as the Subconscious Healer. So we talked about her career as an entrepreneur, how she started out on one path and then moving to another path. So there's a whole lesson there on being able to be nimble and being open to pivoting. Yes, I hate that word sometimes when it's time to pivot, but the other side of it is that, through this exploration, she has really fine-tuned and honed in on the thing that sparks joy for her in her career. And that's what brings me to the Subconscious Healer.So here's the thing, we have a whole conversation on procrastination, and while you may have heard about tactics, and here are the three things that you can do for your procrastination, what if I told you it's not about the procrastination? Actually, it never was about the procrastination. What if it is just something deeper? And so we explore that conversation of these insidious self sabotaging habits that show up in our entrepreneurial career. So Deni has an intimate understanding of that, and she shares more on that very thing of what you can do. And before we get on with the episode, if we haven't connected on TikTok, please let's connect, thepattydominguez. I share marketing business, sound bites that are punchy and short, and to the point mixed in with my love of coffee, and of course, my GenX sensibility all sprinkled with a side of woo, because let's face it, I'm woo. All right. With that, let's get on with the show. And here we go.Connect with Deni MariscalWEBSITE LINK:https://subconscioushealer.carrd.co/🎁 The Entrepreneur's Guide To Overcoming Negative Self-Talk Instantly!https://www.subconscioushealer.com/overcome-negative-self-talknowSOCIAL MEDIA LINKS:Deni on YouTube: https://www.youtube.com/c/DeniSubconsciousHealerDeni on LinkedIn: https://www.linkedin.com/in/denimariscal/Deni on Instagram: https://www.instagram.com/denimariscal/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with episode 139 of the Positioning to Profit Podcast. Thanks for being here. Another week, another share on how to position yourself so that the competition is irrelevant, not a nilch, they got no power against you. But first, I want to give a big shout out to Trevor Oldham. Thank you so much for leaving a five star review. See, I give you a shout out if you leave a review. Trevor says "Awesome! Patty is a great host! One of my favorite podcasts." Thank you so much for doing that. You have no idea how happy it makes me that people listen. So Trevor, here's to you. All right, today's show, we are going to talk about proof points in your positioning. And so what I mean by that is, with all the competition that is out there, one of the easiest things that you can do is add these elements in a powerful way so that you're establishing that positioning in any market, especially if you're in a super competitive market. So this is such a great example of leaning into the fact that most people need these proof points to make a decision. Right, it's not enough for you to say so and so I have this certification that certification. As you all know, that's just not enough. That's cost of entry. What gives you a competitive advantage is, among all the other things that we usually talk about, is establishing that credibility even further by having these proof points. So that's the theme of the show. It's a solo one, just me and you. So let's get on with the show. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with Episode 138 of the Positioning to Profit Podcast. Thanks for being here. Thanks for lending me your time and attention. Today, I have a special guest, Kim Caruk, and she's a member of Prolific Cafe. She has been a member for a couple years now, and what's so beautiful about what she has created, I always encourage the women in my community to make their business their own, right? Whatever that looks like for you. There is no one size fits all, there is no one strategy that is going to make you a millionaire. It really all depends on what suits you the most. And she's such a great testament for that. She's an action taker. She has really evolved over these past two years, and I really want to share her story with you because it's been quite impactful to see how she's evolved over this time.Imagine being a single parent and being the primary provider for your family, and then being in this situation amongst all the complexities of life. Add to that, she's from Australia, and the pandemic has been particularly strict with a lot of the restrictions that she's had to deal with. And she comes along and says, "Okay, well, I want to build a business on my own, I want to dive into entrepreneurship". Can you even imagine? Most people would say, "You're crazy, you can't do it, it's not gonna work", whatever the reasons, and the excuses are, but Kim made it happen. And what's been so powerful, is that she's tripled her income in just a short amount of time. So her story is a good one. Stick around for 3 keys to let go of self-doubt. And with that, let's get on with the show. Here we go.Connect with Kim CarukWEBSITE LINK:https://linktr.ee/kimcarukCOMPLIMENTARY CONNECTION CALL:https://calendly.com/sugarfreeliving/breakthrough?month=2022-0611:13EVERYTHING YOU NEED TO KNOW ABOUT DITCHING SUGAR:https://kimcaruk.ck.page/357ef9080eSOCIAL MEDIA LINK:Kim on Instagram: https://www.instagram.com/kimcaruk/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Well, hello, my friend! Patty Dominguez here with Episode 137 of the Positioning to Profit Podcast. Thank you for being here, for checking out this episode. Today is a guest highlight show. We are catching up with Deborah Ivanoff, the BEING coach who's going to give us some really sound tips on how to let go of resistance. And who couldn't use more of that, right? So it was a very enlightening conversation, we got to catch up on all things that have to do with overcoming this resistance cycle. And I think it's a very smart approach to really understanding and overcoming the things that keep you stuck, the things that keep you in overwhelm, the things that are really prohibit you from moving forward in your business. So catching up with her today.And before we get started, make sure to check out positioningclub.com. We have not launched yet. We are so close. You guys, this has been a labor of love truly. In true entrepreneurial spirit, it has not been an easy ride. We have endured lots of obstacles with this one. I will most definitely be putting together a podcast show just explaining more about it, because it's very enlightening and how I handled the entire thing, how my team handled it, it's just been really great. So excited about that. More to come. It is going to be a fantastic. I'm really proud of it. All right. With that, let's get on with the show. Here we go.Connect with Deborah IvanoffWEBSITE LINK:https://deborahivanoff.com/SOCIAL MEDIA LINK:Deborah on Instagram: https://www.instagram.com/deborahivanoff/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with Episode 136 of the Positioning to Profit Podcast. Thanks for checking out this episode. We're going to get into a little bit more of the business mindset side of things, but have no fear because it directly relates to how you're showing up in your business, and the ways that you may be self sabotaging and you're not really aware of it. So that is the gist of our convo today. It is what happens when you give into comparisonitis that insidious feeling that we all get, that robs us from moving forward in our business, because we're too busy looking at what that person is doing. And why is she so popular? And how did she get all those clients? And why is her following so big? And what is it costing you to stay in that belief, right? So that is really the gist of it. It was very much inspired by an amazing client of mine who brought up this fact that she was in the midst of comparisonitis, which again, totally normal. I mean, let's face it, we all go through it. And what has evolved as a result of her recognizing it, having the awareness around it, and then letting go of it really, really powerful. So that is the gist of our episode today. I have something super exciting coming. It's called Positioning Club. And if you're interested, do join the waitlist. So you are the first to know about Positioning Club. It's coming in just a couple of weeks. We're putting the final touches on it, and I'm super excited about it. So yeah, positioningclub.com. Alright, and with that, let's get on with the show. And as always, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, friend! Thank you so much for checking out this Episode 135 of the Positioning To Profit Podcast. I am so honored, so happy, so grateful that you've decided to lend me your ears. Today, we are talking about Personal Branding and Differentiation, just how important it is, especially if you are a solopreneur small business owner looking to build a brand, because that's where the longevity comes into play. So there are some things that I can share with you around big brand building, having worked in big corporations, and just what that means. And then what about that is translatable to us, to the solopreneurs, to the small business owner, that we can deploy and utilize as a competitive tool to stand out uniquely, right? That's what this is all about. Yes, I talk about Positioning quite a bit, but today, I'm going to even zero in further on the supreme importance of differentiation and what it looks like. I also have a really great story to share with you because I'm seeing more and more of the importance of celebrating the thing that makes you different. I'm over on TikTok, you can check me out @thepattydominguez. If you also do a search on Positioning to Profit, I'm going to come off. So do join me over there on TikTok. I'm TikToking, I'm talking, so yeah, join me over there on TikTok. And that is the gist of the show. Really excited to share what I have for you today, just some realizations I've been having, some aha moments, some of the epiphanies that I feel so compelled to share, because I know it will help you too. Cool? All right. And so with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, friend! Thank you for joining me on this Episode 134 of the Positioning to Profit Podcast. I'm Patty Dominguez, and I'm happy you're here. Today's episode is going to share just a little nugget on one word that you can use that will increase your persuasive power. Who couldn't use more of that? Now, the cool thing about this word is that you can use it in your emails. In the written word, if you're putting together a sales page, or for example, if you are in the middle of a sales conversation, you can use it on Tuesday, you can use it tomorrow, whenever you want to use it. The point is, is that this one word is going to be a powerful tool that you have in your toolbox. Okay, so cool thing here is I'm going to give you some examples of how you can potentially use this word to be more persuasive with your premium prospects, and it really positions you in a more powerful light. And who couldn't use more of that? Also, we have a very exciting app coming out. It's called the Positioning Club. Right now we're putting together the final touches. It has been a labor of love y'all. It has given me some headaches, but we're getting closer and closer to it. If you're interested in joining the waitlist so that you're the first to know when we launch, go to positioningclub.com I promise you, it'll be well worth it. Okay, and so with that, let's get on with the show. I'm going to tell you about this persuasive word and rock it out. Okay, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here. Thank you for joining me on this Episode 133 of the Positioning To Profit Podcast. Today, we are talking about some of the key elements to building a personal brand. As you know, and as you may have heard, Elon Musk bought Twitter. It got me thinking, "Wow! The immense power of a personal brand." He also influenced the crypto market. I just really marvel at the power of personal brand building, and how so many people rely are influenced to move the needle, move the actions that they're taking based on the people that they follow, and how we can do that for ourselves as well. And so I'm going to demystify some of the things that I see, and how it's a lot easier than you think once you have the recipe for building a personal brand.So that's the topic of this episode. But what's really cool about that is that it's totally doable. Yes, you can too, build a brand just like Elon Musk has, and all these other celebrities and influencers, etc. Also, if you're interested in finding out more about Positioning Club, go to positioningclub.com. It is a new offering that will be introduced next month in May. But in the meantime, we're just putting the final touches on it, and I'm really excited to bring it to you. But you can imagine it's going to include essentials for positioning your brand and your business to profit. So you can find out more join the waitlist at positioningclub.com. Really excited to bring it to you. Yeah, and with that, let's talk about personal branding in this episode. It's going to be a good one. All right, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! It's Patty Dominguez. And welcome to Episode 132 of the Positioning To Profit Podcast. It is so great to have you here, checking out this episode. Today we're talking about credibility. How credibility could show up in your business, how you can leverage it, how you could piggyback off of the concept of credibility, and really how credibility is a shortcut to the success you are looking for. And it came to light from a whole host of things that I had been exposed to, I think over the past four or five days, and I thought it was just really curious. I'm like, oh wow, there's credibility showing up again. So I thought I'd record this episode and share some insights with you on how to make the most of credibility.All right, before we get on to the show, I wanted to make sure to let you know, right at the beginning, my team and I are planning something very special. Consider it your positioning must-have and essentials in your pocket. So it's called Positioning Club, and it's something that we are going to roll out early next month. In the meantime, if you want to be the first to know about Positioning Club, just go to positioningclub.com, you will get added to the waitlist. And I am so excited to be giving you some updates on Positioning Club and what is going to offer. And before I get ahead of myself, I have to say I am going to cut it off there. So wait for it, wait for it. And to be the first to know what's going on with Positioning Club, just go to positioningclub.com, you'll be the first to know you'll be added to the list and more coming on that. Okay with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 131 of the Positioning to Profit Podcast, and it is such an honor to have you check out this episode. It is a special guest episode with Annie Redbird. You can find her on Instagram, her handle is @annieredbird on Instagram. And what is so great is that she is going to help shed light on a very common situation. Think about this. How many times as an entrepreneur have you invested in yourself? In fact, it's a must, right, to invest in yourself in your personal growth, to be a better person to really let go of the things that keep you stuck or to really facilitate breakthroughs in your life. But what if I told you that perhaps you feeling like there's a missing link is actually not uncommon? And so what Annie brings to the table is this ability to create sanctuary within. In essence, she's going to help you to shed light on how to make this whole Personal Development game easier. And who couldn't use more of that? And the way that she does it is so unique, it's so original, it's so Annie Redbird. You'll see what I mean, when you check out this episode. So good.Also, while we're on the topic of Instagram, have we connected on Instagram yet? Because as you may already know, I was unceremoniously ejected from Instagram. My entire profile was taken away, one that I had built for so long. So if you would love to connect with me, I'd love to connect with you, @thepattydominguez on Instagram. Yeah, it's really interesting. They could try to keep me down, but it's not going to work because I am back with this new profile. So let's connect. Okay. All right. And with that, let's get on with the show. Here we go.Connect with Annie RedbirdWEBSITE LINK:https://redbirdrestorativegardens.com/SOCIAL MEDIA LINK:Annie on Instagram: https://www.instagram.com/annieredbird/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 130 of the Positioning to Profit Podcast. Thank you for being here, for checking it out. Thank you. As always, every single time, when I do an episode, I'm very hopeful that it lands in the right ears. If you're listening to me on this spring day, and I'm just truly thankful to have this opportunity to share all of the experiences that I have gone through my clients, how I can bring these things to you, so that you can position your business to profit.Today is a solo show, and I'm going to be sharing with you some tips that I believe is oh my God, so essential. And what I mean by that is everything to do with business intuition. Yes, it is intuition. Yes, it is a secret sauce that you can add to your arsenal, to your toolbox that you can definitely count on as you're making the decisions that matter in your life. I can tell you the times that I have not honored my intuition, I have paid the price dearly. Inevitably, your intuition will always guide you at your true north. It's that gut feeling. It's that when you're getting those nudges, yeah, that's your intuition. So on today's show, I'm going to be sharing some tips around intuition how to strengthen that intuitive muscle. And so that you see that there is so much there to tap into, and what you can do so that it's guiding you, and you're honoring that. And ultimately, you can create it so that it's a superpower, because I can tell you for certain it's helped me tremendously. Okay, so that's the show. And with that, let's get on. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 129. Thanks for being here, hanging out with me today, checking out this episode. So that you can position your business to profit even more. Standing out like the authority you are, like the boss that you are. So every single week, I share a little something, whether it's a solo show like today, or an interview with a fellow entrepreneur, it's always with the intention to help you to position your brand to profit. Remember, your message matters as always. Today is no different. I'm going to be sharing a little strategy that I've used, it's something that I created once, used it again and again and again. And if I am on a sales call, where the person on the receiving end is feeling really good about the information that they're hearing, and they are almost there to the point where they say yes, I'm in, I have a little tip over moment tip, something that you can show them that will inevitably tip them over. It works. In fact, dare I say, it's probably worked 100% of the time that I've used it. So that's my little secret of what I'm going to be sharing here with you today and it's easy to do. You're going to love it. It's going to be something that you'll remember me every time and say man, Patty was right. Patty just really killed it with this one tip. And if that's not enough curiosity peeking for you. Yes, stick with me, because I'm going to share exactly the words that I use in the way that I parlay this entire process in a way that helps you tip over that prospect. Ready? Alright, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 128, of the Positioning To Profit Podcast. Today is a solo show. I am sharing with you the very lofty promise of how to control risk of failure in your project or for your project, I should say. So you're going to love this episode. I'm going to walk you through a thought process that will virtually eliminate, virtually, okay, I mean, I can't guarantee 100%, come on, but it's going to help you to mitigate risk of failure. That is huge. I'm putting it all on the table, it's gonna happen. So stick with me, this episode is super exciting for that purpose. I got you, because I get it, right. Like you're thinking, I'm like, Oh, my gosh, I have this launch, and this project, I'm not sure how to do this. Or you've put all the steps in place, but yet you're still fearful. Fear creeps up. It's a real thing, I get it. So this show you're going to want to pay special attention to because as a matter of fact, if you go to the show notes, if you head over to my website, you can go to pattydominguez.com. Or if you just go to positioningexpert.com, you'll land on my website. Go to this Podcast 128, and I got a little something something there for you that you'll want to check out. Okay. So again, just go to positioningexpert.com, land on the page, Episode 128 for all the goods. Okay. And with that, I am super excited. Thank you so much. Hit the subscribe if you haven't done so. Leave a review if you haven't done so either. Because that way I know that you are resonating with this content. Cool? All right. With that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there. Thank you for joining me on Episode 127 of the Positioning to Profit Podcast. I'm Patty Dominguez and I'm excited because this is a solo show. I'm going to be conveying the most important message that I can share with you now more than ever, that you absolutely positively have to know if you are seeking to be a successful entrepreneur. Simple as that. I have been doing this long enough to know that there are different patterns and to be honest, as a mentor of mine says, we are so much more the same than we even realize. And it was really interesting because this story that I am going to share with you on today's podcast episode has everything to do with everything that's been going on and just how it translates to the big opportunity that we have in front of us. Now more than ever is just time. So that is the premise of today's show.Before I get into the show, make sure to connect with me on socials. I don't know if you remember, but my Instagram got bombed I completely lost my Instagram and I had to start over again. It's like what, after years and I think it was like I don't even remember how long I had my Instagram but I lost it, but connect with me on Instagram. You can find me at thepattydominguez and I'd be so happy to connect with you. Reach out, send me a DM, slide in my DMs and then we'll connect on Instagram, because I'm telling you I lost all of my peeps on Instagram. So looking to regain. Okay with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 126 of the Positioning to Profit Podcast. Thank you for being here, checking it out, I'm in your ear holes, and today is going to be a great show. It is a guest show with The Joyful Writer, Jill R. Stevens, who just launched her book called "Create Your Most Delicious Life", Life's a Bitch, Especially Now, Make it a Joy! The call to action to make it a joy. And so I thought she would be such a great guest to have on the Positioning to Profit Podcast, because she is a writer, as she has written so many books, and has so much experience in this movement of engaging people through the written word. And it's so powerful. And as you all know, I love good story. It is so important to connect an emotional level. And so that's exactly what we talked about on the show today.We were talking about how to connect at a greater level, how to engage with your premium prospects, how to tell a story so that they're really moved by the words that you share, the stories that you convey, and everything in between. So we had a really, really great chat. We talked about her book, again, "Create Your Most Delicious Life". By the way, you can find Jill Stevens at thejoyfulwriter.com. Do support this amazing writer with her latest book again, "Create Your Most Delicious Life". And so we talked about the book, we talked about marketing, we talked about the importance of telling a good story in the right way in the way that connects. Okay, so great show. Thanks for being here. And with that, let's get on with the show. Here we go.Connect with Jill R. StevensWEBSITE LINK:http://www.thejoyfulwriter.com/SOCIAL MEDIA LINKS:Jill on Facebook: http://www.facebook.com/jillrstevenswriter/Jill on Instagram: http://www.instagram.com/iamthejoyfulwriter/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/All right, Patty Dominguez here with Episode 125 of the Positioning to Profit Podcast. Thank you for being here, lending me your ears. Today's show is a solo show. And I was so inspired by a post from Angie over on socials, where she asked a question "What do you think the biggest cause of entrepreneurial failure is?", love those types of questions, simple in nature, yet really profound because it opens the doors to a whole lot of perspectives. And of course there's a bunch of answers here that talks about commitment and your mindset. But those are really broad answers to a really profound question.And so on today's show, I'm going to be sharing what I posted and just kind of going more into detail about it. Because this one question is so important, as more and more people are venturing into being an entrepreneur, and it is a very sexy thing to say that you're an entrepreneur, but it does come with a whole host of different complexities. I know, I went through it when I first quit my job thinking that because I had a degree, and MBA, and all these other things that that was going to help me enough, this is a piece of cake. Boy, was I wrong. So that's really the gist of today's show is just sharing those insights, some storytelling here, if you will, and really offering up a different perspective on what I have personally been through. And so I always say "Let my hindsight be your foresight", with the intention I do these shows, is that for you to walk away with something to say "Hey, I remember that one thing that Patty talked about", so that's the gist. All right, so let us get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 120 for the Positioning to Profit Podcast. I am so happy you are joining me. I'm in your earbuds, air pods, all the things. And today's episode, I am sharing the five key lessons from a beautiful book called "The Big Leap", which you may have heard of from Gay Hendricks. It's now two times that I've read the book, and this time around has been so powerful, so impactful. I just had to do an episode on it. And I know that these five things will hopefully shed some light on what is possible for your business too, that you can implement. Now separately, March 1st, I am hosting a Conscious Crypto and Intuitive Trading Workshop with my crypto mentor, Lee Muirhead. No, I am not a crypto expert, I find experts and I learned from them. So this is a space which is aligned with the whole Positioning to Profit philosophy of just being really smart and on purpose with your money, right how that whole topic comes into play. And because I am most definitely woo, I was searching for the right mentor in the space. I connected with Lee last year, and it has been hugely rewarding for me. She has agreed to host a workshop to present some crypto foundations. So this isn't a how to set up your crypto wallet. No, this goes into strategy. As you know, I love a good strategy. And she is going to be sharing what is going on with the financial system and how you can really get ahead of it in a real conscious way. So if this resonates with you positioningtoprofit.com, it'll be right at the top of the page. And with that, let's get on with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez! I am back with Episode 123 of the Positioning to Profit Podcast. In this episode, it's a special guest, somebody who is also a member of the Prolific Cafe community, the amazing Lizzy Cangro. She has just got the best heart. She is an international expert nutritionist, wellness coach, author, empowering women to love their bodies. And really the way that I see what she's creating is a movement, which is super, super exciting. So she's going to talk to us about her book, which she's been creating, what her vision is, and really how she's expanding the message of who she wants to attract in her business. So such a great example of somebody who is on purpose, who is really sharing what she's doing with a lot of intentionality. So I'm really excited to share what Lizzy is doing, talking about her book and all the good stuff.And before we get started with the show, I just want to remind you that you can find a whole host of positioning goodies, considerably positioning treasure chest, if you will, by just going to positioningtoprofit.com. Again, that's positioningtoprofit.com. You'll find the positioning quiz, other goodies in general, really all of the things that we've been putting together to help you to create your category of one making your competition irrelevant and really standing in your own power. And knowing that what you have to share is important because as I always believe your message matters. So lots of good stuff to cover. Looking forward to sharing this all with you. And with that, let us get on with the show. Here we go.Connect with Lizzy Cangro WEBSITE LINK:http://www.nutritionbylizzy.com/SOCIAL MEDIA LINKS:Lizzy on Facebook: https://www.facebook.com/nutritionbylizzy/Lizzy on Instagram: https://www.instagram.com/nutritionbylizzy/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 122 of the Positioning to Profit podcast. Thank you, my friend, for being here. Super excited, as always, every week, bringing you the positioning to profit tips that you can apply in your business, and in that process, meaning we get to chat a little bit, we get to discover what's going on, we get to brainstorm some solutions. So whether you are catching me in the car, on your bike on a walk, I mean, maybe in the pool, whatever. I'm here, I'm here, I got your back. Today, we're talking about decluttering, and what I mean is, decluttering, creating new space, opening the space, so that you can attract more of the good good, because here's the deal, at the beginning of the year, everybody gets really excited, we're setting our targets, blah, blah, blah. And then somewhere around week two, week three, things kind of taper off and goes back to normal, right, the normal that you were in before. And as much as we want to be hopeful about what we're creating, there is a method to the madness.So today's episode is managing those little tidbits of what you can do to create more space, declutter, create more flow, invite more of what you do want in your business and releasing that which no longer serves us. So I'm excited to talk about this topic. Because again, it's been near and dear to my heart we've been talking about in our community, and let's face it, the timing couldn't be better. So if you've derailed no worries, I got your back. That's what we're gonna be covering on today's show. And, yeah, it'll be chock full of good stuff. And with that, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 121 of the Positioning to Profit Podcast, and I'm celebrating a bit y'all. Celebrating that it has been nine years since I quit my corporate job, turned down a promotion, gave back stock options, and ventured into entrepreneurship. Yes, everyone thought I was crazy. Maybe I am, it doesn't matter. Because it's been nine years y'all, nine years, and I'm still here. Still. So I thought I would share nine tips. Of course, these are not all of the tips that you could think about, but I thought that these were the most high level overarching significant tips that I can share with you, my dear listener, if you're listening to this and thinking, ah, should I stick with this? Is it worth it? I don't know. What am I missing? I got you. Nine tips after nine years of entrepreneurship exclusively here for you.Maybe I'm catching you on your walk in the car. What have you. All I know is that this is going to be a fun episode chock full of good stuff that you can walk away with a little aha here and there, all with the intention of helping you positioning your business to profit. And of course, to have peace of mind. Because let me tell you, burnout is not fun and is unnecessary, you can actually work less and make more and yes, people say that, but it is actually true. So this is the kind of stuff we talk about Prolific Cafe, prolificcafe.com, the community that I host, an amazing community that I host. Check it out at prolificcafe.com. We would welcome you in if you are like minded and resonate with us. All right. And with that, let's get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 120, and I am back, back again, like Eminem talks about in that song that I can't think of the name of. Listen, I am so happy to be back, rejuvenated. I took some time off and I'm really glad I did. Somewhere around the middle of November, I was just like, you know what? Doing a podcast feels heavy right now, so many things going on. I'm officially burned out a little bit on the whole thing. So I gifted myself some time off and I'm really glad I did, because now I'm pumped up for the year, and really rejuvenated. And I hope you enjoyed your time and basked in the deliciousness of the holiday season, however crazy the external environment is, remember, it is all within your control, focusing on what your thoughts are, is the utmost importance.So in this Episode 120 of the new year, we're going to be talking about Business Planning. Now, I'm not going to get boring, but rather share with you an epiphany I had because you know, you hear about goal setting, and all these other things. But it's more than that. And so that's what I want to share with you because I had some really great insights and that I shared with my community as well. And now I'm sharing it with you with the intention of setting yourself up for success directionally and recognizing that it's not just the number stuff, it's not just about that, you know, it's about having the balance. And I don't mean work life balance or anything like that. I mean, the balances of the goals that you want to set for yourself. So I'll explain more. Hang with me. I'm glad you're here, you're gonna walk away with something that's gonna give you an aha moment. Promise. Okay. All right. And with that, let us get on with the show. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hello and welcome to Episode 119 of the Positioning to Profit podcast. Today's solo show. I'm going to be sharing my take on how to leverage your time more, how to monetize more, and how to really expand your thinking around what's possible, so that you're working less and making more. So this is something where I have through trial and error, been in a situation where I've created great content, or so I think is, or I believe it's great content, I should say, and then it doesn't go anywhere, it falls on deaf ears, or people just don't pay attention, or they haven't even opened the email, or they didn't look at the thing that you had, and you really put a lot of time and energy around it. So what happens? We get frustrated. We think, okay, this doesn't work, so let me try something. No, let me try this thing, or let me do that thing, or let me go here go there. We look externally to find the answers. And while it is important to look for answers, it is also really important to reflect on what you've created, and see if there's more that you can do with what you've created, so that's really the impetus for creating this episode.I'm sharing with you because I see this as a chronic issue where we are on the content hamster wheel, so and as part of that, I put together a course if you go to repurposecourse.com, it's just a little mini course chock full of lots of value though. Repurposecourse.com, where I talk about how to repurpose your content. Okay, so what else do we have? Prolific Women Entrepreneurs Facebook group, if you haven't already joined, I invite you to go to prolificwe.com, to join the group over there. So it's for women only. So sorry, guys, you can't join. Basically, we're sharing insights around being an entrepreneur, being in this entrepreneur space, and as always, I'm dropping intel on positioning to profit, because we're in this game for the long haul. So with that, let us get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here! Episode 118 of the Positioning to Profit Podcast. Super happy you're here. Today is a special guest feature, Chelsea Arns, who is the creator and founder of the Aligned Planner & Journal. She has this beautiful planner that she created and it really is different than probably anything that you've seen. So she talks about how she took this inspired action to create something really special that was meeting her needs and in that process, she's really differentiated herself from the packaging, to the journal, to the way she put it together. We cover the obstacles, and really what inspired her to make it happen. I also really appreciate the fact that she's so savvy, connecting with people very strategically to get the word out about the planner. And so I see her as a woman that is driven and ambitious, and all the things that I always admire when people take action, because that is what's going to unfold opportunities for you in ways that you didn't even know existed. So she's making it happen. I love it. We have a nice conversation. And again, you can find that at alignedplanners.co. And if you use code: Patty15, you get 15% of your orders. So that was really nice of her to do that. Thanks, Chelsea!All right, and can you believe it is almost November? As you're rounding the year, what worked? What didn't? I'm going to host a workshop to see to measure how I did in my business and just kind of sharing the approach I take your end. So stay tuned for that. If you are looking, and really considering well, how do I go to the next level? How do I make a change in my business, I invite you to look at prolificcafe.com. All the details there of the membership that I host which is so fun, so amazing. And yes, we get shit done too. So prolificcafe.com, for all the details as you are considering what am I going to do to change things up? You know, because if you keep doing what you're doing, you're gonna keep getting what you're getting. Maybe it's time for something new. Check out prolificcafe.com. All right, and with that, let's get on with the show. Here we go.Connect with Chelsea ArnsWEBSITE LINK:http://www.alignedplanners.co/🎁 use promo code: Patty15 to get 15% of your orders!SOCIAL MEDIA LINKS:Chelsea on Facebook: http://www.facebook.com/alignedplanner/Chelsea on Instagram: http://www.instagram.com/alignedplanner/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 117 of the Positioning to Profit Podcast, and let me just say that for whatever reason, I was like, what can I share on my podcast that is going to be different and fun? Of course, I gravitated to something that has to do with food, with standing out and positioning, and all the things. So today is a solo show and I'm going to be sharing with you a story of how to connect the dots, how do you know if you are connecting with your prospect at an emotional level, because that is really the the difference maker in my opinion for really establishing a brand personality. And it goes beyond the veiled offer or the here's my thing, buy my thing, but I'm like, stop, nobody needs more stuff. It's like people run from that. And instead, the big opportunity, in my opinion is to connect the dots at an emotional level, because you talking about you and your certifications, and all the things that you've done is in my opinion, that's not really a standout. And the other side of it is that it really is self-serving. And it's like hello, that's cost of entry, as opposed to having a competitive advantage. And I think that one of the best ways to do that is by connecting emotionally, and I'm going to be sharing some stories of how I've seen it done really well with other brands. And with that, I'm excited to share this episode with you. Thanks for being here. And here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 116 of the Positioning to Profit Podcast, with my very special guest, Monica Lopera Nassar. So I had to take some spaces in there because I blend her last name into some weird concoction and she would not be too happy. But she is the Effortless Parenting Expert and we talk about her journey and finding her brand voice. What do I mean by that? I mean, have you ever been in a situation where you're looking around and you're wondering, like, why is that person having success? Or why is she being so successful? Maybe if I do what she's doing, then I will have success too. So it leads to comparison, it is maybe potential sabotage, it could lead to confusion, it could lead to self doubt all the things when in fact, this is part of the process where you have to find your brand voice, you have to find that lane, that the claim the lane, the mindshare that you want to capture. And so we have that discussion with Monica today. She has been in the entrepreneur space now for several years. And that was her struggle, once upon a time is finding that message that resonates with people on the receiving end, and all the things she went to to find her brand voice. So super excited to welcome her to this episode of the Position to Profit Podcast.As always, don't forget that if you are interested in connecting in a community fashion, you can head on over to prolificwe.com, which is a Facebook group, as well as if you're ready to jump in to a wonderful community of supporting Mavens, prolificcafe.com. And lastly, let me ask you a question. I'm wondering, Q4, can you believe that the end of the year is almost here? Literally, I think we're like 74 days away or so. Or something like that. Anyway, at any rate, where are you in your business, because if you need some help, or you're teeing it up for 2022, take a look at prolificcafe.com, we've had really, really great successes with several of the members, many of the members I should say, and it would be a joy to welcome you there, check it out at prolificcafe.com and you'll get all the goods. Alright, and with that, let's get on with the show. Here we go.Connect with Monica Lopera NassarWEBSITE LINK:http://www.calibrateyourwellness.com/SOCIAL MEDIA LINKS:Monica on Facebook: http://www.facebook.com/effortlessparentingexpert/Monica on Instagram: http://www.instagram.com/effortlessparentingexpert/Monica on iTunes: http://podcasts.apple.com/us/podcast/effortless-parenting-with-monica-lopera-nassar/id1580689601/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 115 of the Positioning to Profit Podcast. Thanks for being here. Today is a solo show, I'm going to be sharing a little bit of a pulse check that I do every quarter or so, especially now that we're into quarter 4, homestretch to the end of the year of what a year it has been. So I don't know where you are in your business, but this topic has come up a couple times this week already. And I wanted to share a perspective with you on how to do a pulse check to see, are you in it for the long haul? Are you?This episode is for you if you're considering "should I give in?", "should I give up?", "should I keep going?", or if you're like, "yeah, yeah, I'm in it for the long haul". So just check in with what I cover in this episode. So that it's a little bit of a self assessment, if you will, to see the elements of making sure that you are in it for the long haul, and how to get past those you know, wall kicking moments that happen. And also if you haven't already done so, check out Prolific Women Entrepreneurs. It is a Facebook group that I have, over obviously on Facebook, you can go to prolificwe.com, it'll take you right to the group, where I am aggregating, collecting, bringing together women and entrepreneurship, which is my absolute favorite. So head on over to prolificwe.com. And with that, let us get on with the show. It's a solo show, I'm here for you. So let's go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 114 of the Positioning to Profit podcast. Thank you for being here. This episode is going to be guest focused. We're talking about how to discover your "Style Power", with best selling author, Alma Barrero, who has launched her "Style Power" book, "unlock the connection between your soul and your wardrobe… and set yourself free in style". And basically, the promise is to become the most magnetic and attractive version of yourself effortlessly, one outfit at a time. So while you may think that it is Oh, okay, she's talking about clothes. No, it's deeper than that. So we dive a little bit deeper into that entire process. And it's such a great example of how you stand out uniquely in a marketplace that has a lot of competition. So Alma's sharing the way that she did that for herself, really honoring what she wanted to bring to the table, and even doing things in spite of the fact that people may have thought, Oh, that's kind of weird, or that's different, or, I don't know if that's going to work, etc.I bring this to you, because if you have an idea for your business, if you are considering a new conversation around a topic that you want to talk about, this, hopefully will inspire you to do that, because it is so important, where you should tap into your intuition, really lean into more of that, because that's where the magic happens. So I love this episode for that reason, because it really is a celebration of our own uniqueness. And knowing that internally, right, digging deep in your inner knowing, because that's where, just like I said, the magic happens. Also, if you haven't joined us over at Prolific Women Entrepreneurs, please do so. You just go to prolificwe.com, and that'll take you right to the Facebook group. So join us over there because it's a nice group it's developing, we have a few hundred people already. And I love creating a space focused on community, that is so my jam. I look forward to seeing you over there. And with that, let's get on with the show. Here we go.Connect with Alma BarreroWEBSITE LINKS:http://www.stylepowerbook.com/http://www.almabarrero.com/SOCIAL MEDIA LINKS:Alma on Facebook: http://www.facebook.com/AlmaBarreroIC/Alma on Instagram: http://www.instagram.com/almabarrero/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 113. Thank you so much for checking out this episode. Today I am doing a solo show. And I'm going to be covering a topic that comes up often enough to where it gets my ears perked and then I'm like, you know what, I need to talk this out, because I know there's more than one person, two people, three people that are coming up to me with the same issue. And so it's time to address it. And it is talking about valuing your worth boundaries with your clients. So those two topics are kind of sticky, and they get complicated, and I can share with you how it has personally impacted me at one of the Mavens in Prolific Cafe had a similar situation where there was an opportunity for exposure, and then really not knowing how to have that tough conversation around, is this paid? Is this unpaid? What kind of engagement is this? Where can we go with this, etc.? And for whatever reason, we get caught up in our own thinking that, oh, I don't want to lose this. So there's a lot of lessons here and a lot of different ways. And as somebody that has personally gone through this myself, I want to impart and share what's worked, what hasn't so that you can not go through what transpired for me, because it wasn't fun. So I know it'll be valuable for you. Okay, so if you haven't joined Prolific Women Entrepreneurs Facebook group, I invite you to join it, you just go to prolificwe.com, we which stands for women entrepreneurs, and I'll see you over there. Okay. And with that, let's get on with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey my friend! Thanks for joining me. This is episode 112 of the Positioning to Profit podcast. Super happy you're here. Thank you for checking out this episode. Today is a solo show. I'm going to be sharing how to know when it's time to quit, or if it's okay to continue. And it is near and dear to my heart, because this topic has come up a couple of times, you know, especially as the entrepreneur journey really goes through the the ups and downs and whatnot. And this topic, while it's not necessarily a marketing strategy, per se, but it is important to position yourself to profit. So the deal is how do you know if it's okay to quit, and if it's just being a quitter, or if it's pushing through to make sure you keep going. So we're going to be chatting about that one.Okay, and then separate to that, I don't know if you have already joined the Prolific Women Entrepreneurs Facebook group, but you're invited. And if you go to prolificwe.com, it'll take you right to the page so that you can join, and I'm going to be sharing more goodness in there, so definitely partake, and join me over there. So alright, that's what I have, those were the announcements, and stick around because we're going to be talking about is it okay to quit? Or should I keep going? I don't know. Is this the right time? So that's the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez, episode 111 today, and it is a special show because it's an up close and personal with yours truly. And Annie RedBird, my dear friend and client, is the one that is doing the interviewing. And I literally had no idea what she was going to ask. She kept it super interesting. We talked about what it's like to be an entrepreneur to find your message, to really understand and move from that understanding to knowing about what you're supposed to be doing in life, right, in your work, because my work is not work. It is truly my calling it is what I love to do more than anything. I get to help women entrepreneurs every single day, and it really fills my cup. So we had a really great discussion, and what's really special about it is Annie. She's just been a really important catalyst for so many reasons to help open up awareness for me. And there's just something about her, I couldn't even tell you. She's purely magic, really.So that's Annie RedBird, and she's going to be sharing what she's doing her with her Flower Magic and Design expertise, and really helping to move people from their head to their hearts. And she has a very magical way of doing that. You can find her at instagram.com/annieredbird, or redbirdrestorativegardens.com. So I don't know if I can convey this with so many words, but have you ever met someone that you're like, Oh my God, me meeting you has been so impactful, it's bananas. That's how I feel about Annie. So you'll definitely have to check out this interview because it's really special on many levels. And I hope you enjoy it too.Have you joined the Prolific Women Entrepreneurs group on Facebook? Yeah, hosted by yours truly, I'm sharing how to position your business to profit with all of the strategies that of course are actionable. And I am a big proponent of community, so anytime I can reinforce the power of community, I'm all about it. So check the group out Prolific Women Entrepreneurs, just do a search there for the Facebook group. And we'll see you on the inside. Alright, and with that, let's get on with the show. And here we go.Connect with Annie RedbirdWEBSITE LINK:http://redbirdrestorativegardens.com/SOCIAL MEDIA LINK:Annie on Instagram: http://www.instagram.com/annieredbird/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend. Thank you so much for checking out this episode 110. I'm so excited, because this episode is a solo show, and I'm going to be sharing how to create more demand for the thing that you offer. Because if you're struggling, if you're like, why aren't people buying my stuff? It's like really awesome. And I can't figure out how to create more customers, and it's frustrating. Yeah, I get it. But here's the deal, I'm going to be sharing a quirky story about a Chicago legend, literally legend, and what I learned from him on how to create demand. And when you understand this premise that it is applicable, it is going to change everything. And so yeah, how's that for opening a loop?But in the meantime, I do want to let you know that there's a new Facebook group called Prolific Women Entrepreneurs, where you can head over there because as you know, every single month, I host a CAFE call, Corrective Action, Faster Earnings, and that call helps me help you. So if you have any questions, if you're not sure what is keeping you stuck with your random acts of marketing, this is your opportunity to join the Prolific Women Entrepreneurs Facebook group, and then post your question. So I'm doing the CAFE call. It's really awesome. It is a great way for me to give back to the female entrepreneur community, and it makes me feel good, and I'm helping people and it's super, super win win. Okay with that, let us get on with the show. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez with episode 109 of the Positioning to Profit podcast. Thanks for being here. Hope you're enjoying your summer if you're in the US, if you're outside the US, like my guest, Charlotte Heald, I guess they are in the middle of winter. Hopefully you're keeping warm. So today's episode is going to be all around transitioning careers, you know how to really know when it's time to change, and for some people, it can be a really scary leap. But let's face it, where I was, for example, when I was 22 or 23, when I finished school, and I was thinking about my career, I am nowhere near what I was thinking back that, right. In fact, did you know, according to this LinkedIn article, I have here in front of me that by age 50, the average person has held 12 different jobs in an effort to find "the right fit". And so this also requires changing careers completely. But let's face it, that can be a scary proposition. However, in this day and age, with everything going on in the world, more and more people are transitioning over to an online career meaning doing the thing that they're doing, whether it's coaching, starting an entrepreneurial endeavor, being a consultant, and then also tapping into the power of the online world.So lots of people are doing it. And that's exactly what Charlotte does. She shares her story of what she has been doing since once upon a time being a nurse, and then transitioning into what she's doing now successfully, and how her calendar is booked full. So I think this is a very inspirational story that can help you too, if you are in that situation, thinking about transitioning careers. And even if you're not, take a listen, because there's always something that you can receive from successful stories like what Charlotte is sharing. So with that, thanks for being here again. And here we go.Connect with Charlotte HealdWEBSITE LINK:http://www.charlotteheald.com/SOCIAL MEDIA LINK:Charlotte on Instagram: http://www.instagram.com/charlotte.heald/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here, episode 108, thank you for being here. Today is a solo show. Alternate weeks, right? So I'll do an interview, and then the opposite week, so I'll do a solo show. So today's a solo show, just you and me, me and you hanging out. And today I'm talking about how to know if you are working in your core purpose. The thing is, as entrepreneurs, there are many entrepreneurs that I talked to that have a myriad of ideas, you know, and say, "Oh, I could be doing this, and I could be doing that, or I could be doing here, I could be doing there". So within all that, how do you know what is truly your core purpose? How do you know if you should be writing something out? Or if it's something that you can also let go of, meaning, if you're working toward your core purpose, and you're testing out different concepts, how do you know if in fact, if it's time to pull the plug on something, if it's time to let it go? And so really simply, I have been there through this journey, right, since January of 2013. And I can impart some of the things that have worked for me, and certainly to show what happened with me. And when I really understood what my core purpose is, when it really gotten to a place of knowing.And before we get into the show, don't forget that if you are interested in being a part of a community of support, accountability, so that you can discover how to position your brand to profit, your business to profit, and then really understand the systems that you need in your business to succeed. I invite you to check out prolificcafe.com for your trial. So head on over to prolificcafe.com and test it out for yourself, and see and give it a go because it's pretty awesome. All right, and here we go with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here, episode 107 of the Positioning to Profit podcast. Super happy that you are here for this episode. It's a different one, because normally it'll be either a solo show or I will feature a fellow female entrepreneur. So thing is, once upon a time back in 2015, a friend of mine, Tim Wambach, and I launched a podcast by the name of Boss Free Society. We did about 143 episodes or so and it ran for, I think, a couple years, it was really fun and we interviewed a lot of heavy hitters. So I caught up back with Tim, because I hadn't talked to him, he's always a joy to have, he is a wonderful friend in our lives here for my husband and I, and I just thought it'd be great to catch up with him. So he's talking about flipping the switch, how he turned off the business that he had when it was time to move on, when it was time to reinvent, and when it was time to make some serious changes in his life. And so coming from a male perspective, I thought it would be a great idea to host him on the podcast and just share what he's up to. Flexing fatherhood is his new venture. And I just think the world of him. Tim's an awesome guy. So check out Tim Wambach on this episode. And again, if you want to catch our old episodes, circa 2015 to 2016, where we interviewed some heavy hitters, head on over tobossfreesociety.com. It was a lot of fun. And with that, I'm excited to share with you this special episode with the first guy we've had in a really long time, Tim Wambach. And on with the show. Here we go.Connect with Tim WambachWEBSITE LINK:http://flexingfatherhood.com/SOCIAL MEDIA LINKS:Tim on Twitter: http://twitter.com/TimWambachTim on Instagram: http://www.instagram.com/flexingfatherhood/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here episode 106 of the Positioning to Profit Podcast. I have a question for you. Are you busy or are you productive? That's the topic for this episode because I have been hearing around, right, like around the way around how people are super overwhelmed and busy. And I'm like, are you really busy? Are you being productive? Or what's happening here? Because I feel like people's default sometimes just to say I'm overwhelmed, but what does that really mean? And so there's a lot of meaning behind that that we can get into. But I'm going to steer it more to share with you what I used to do, and now what I do, and why I find that this has been really the secret sauce for me being super focused on what I want to create. So I'm imparting some of the shares that I've had, because I've done it all being in that state of overwhelm, I don't live there anymore at all. So truthfully, when people say that I'm like, okay, I can't necessarily relate. But I understand, right? I don't live that way, but I understand. And that's what I want to share with you to get you out of that state if you're living there. Because I promise you, if you don't take care of, it's just gonna get worse and worse, and then it becomes a habit, we don't want that that's not productive habits, not coming from your higher self. So that's the topic of the episode.Today, it is a solo show. And just so you know, I started a new Facebook group, by the way, it is called Prolific Women Entrepreneurs. So just do a search on Facebook for Prolific Women Entrepreneurs and join the group. Because I'm sharing in there, The CAFE call, I'm sharing some of the things that I pass on to my clients as well as overall share. So we'd love to have you join it, check it out at Prolific Women Entrepreneurs. And with that, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with episode 105 of the Positioning to Profit Podcast. Thank you so much for being here. Today's episode is featuring Melanie Medland from New Zealand. She is the founder of beautifulconversations.co.nz. And in this episode she is sharing so vulnerably her personal experience of how this pain that she has endured in her parenting adventure and helping her teenager has been really the catalyst for creating an impact that she's having. So the title is "When Pain Becomes Your Purpose with Melanie Medland", and I have to tell you, as a fellow parent going through my own setbacks with my son, so I have two boys and my teen has been got had gone through a lot of just different ups and downs and whatnot. And it's such important work that Melanie is doing.I want everyone to know, in the midst of the darkest pain that you may have, you just never know what comes out of that. And she has found real purpose in helping fellow parents with their setbacks as well. Such a powerful conversation to understand. And really, they also know that we're all going through the human experience, and out of that can come a beautiful purpose. It really becomes fulfilling to see how your story can impact others, and in that process, you heal, but you provide that space for others to heal as well. super powerful. So I love this show for many reasons. And thank you, Melanie for being a part of it. And here we go with this show and stick around because it's a really great one. All right, here we go.Connect with Melanie MedlandWEBSITE LINK:http://beautifulconversations.co.nz/FREE GIFT:Receive Melanie's FreebieSOCIAL MEDIA LINKS:Beautiful Conversations on Facebook: https://www.facebook.com/getttingtotheheartofthematterBeautiful Conversations on Instagram: https://www.instagram.com/beautiful_conversationsnz/Melanie on LinkedIn: https://www.linkedin.com/in/melanie-medland-9733a1182/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez, episode 104 of the Positioning to Profit Podcast. Thanks for being here. Today is a solo show and on this show, I am going to be talking about how to remove the clutter in your business. And it's not necessarily about these specific line items or the the tactical stuff. This is going into the mindset part of it because I have to tell you, this is a topic that's come up a couple of times between this week and last week. So I'm like, okay, this warrants a convo specifically about what's causing this overwhelm, and making sure that we are keeping on track or removing those elements that is creating all of this confusion. There's so much confusion out there. So that's the topic of this episode.Now, if you haven't already done so, head on over to nicheandpitch.com. You can spell it either way. So some people will spell it nicheandpitch.com, which is a correct way. But if you don't know and you're like, how do you spell it again, just spell it nitchandpitch.com. And you're going to get to the same page, the Niche and Pitch is going to give you a couple of free training videos that gives you the introduction on how to demystify your positioning in your business. If you've ever felt like your message is not hitting the mark, then this is perfect for you. And so this is going to be talking about positioning, which is my jam. And it's my specialty. So I'd love you to get immediate access. And all you have to do is head on over to nicheandpitch.com. And with that, let us get on with the show to let go of that overwhelm and clutter. Ready? All right, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/All right, all right, Patty Dominguez here with episode 103 of the Positioning to Profit podcast. Thank you for being here. So exciting every single week, when you check out the episode, it is giving you a little something something around positioning, little tweaks, you can make little seeds of awesomeness that you can incorporate into what you are doing to grow your brand, your business, the impact that you have, for the many you are intending to serve. Today is no different. In this episode, it is an interview, kind of like a interview, idea sharing fly on the wall type of scenario with my very good friend, Dr. Christine Kaczmar. She and I have been friends now for quite a while. And she also has her own brick and mortar business. She has a supplement company, she has an online presence, a really great following. And so with all the elements in play, and this may be you actually, you have all these awesome elements in play. But yet, you know, there's something missing. It's not always about mindset. It could also be just a little something within the business that you're too blind to see because you're in it, right, you're in the thing. So we have a discussion. Once upon a time, I threw out an idea she shares exactly what transpired in this conversation in this podcast interview. And what really absolutely revolutionized her business to such an extent that she has created massive shifts in her income. So you get a sneak peek behind the scenes on what we discuss. And that is what I have for you today. So with that, here we go with the show.Connect with Dr. Christine KaczmarWEBSITE LINK:http://thedigestiondoctor.com/SOCIAL MEDIA LINKS:Dr. Christine on Facebook: http://www.facebook.com/thedigestiondoc/Dr. Christine on Instagram: http://www.instagram.com/thedigestiondoc/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend, thank you so much for checking out this episode of the Positioning to Profit podcast. Today, it's episode 102, and I am going to be covering "am I ready for a high ticket offer?". That's the question I'm answering. So if you have been, you know, thinking about, oh, should I do a high ticket offer? Should I incorporate it? Am I ready for it? What do I need to look for? What's the truth about it? Is it gonna work? How do I know what to include? Worry no more, I got your back girl. So that is going to be today's show topic.Now, separately. Before we get started, I wanted to also remind you that the CAFE call, thecafecall.com. You can check out the next Ask Me Anything session that we have. It's complimentary coaching that I do every single month, whoever shows up shows up and it's really awesome, because we get to cover any questions, concerns, divine revelations, things that are keeping you stuck, so that if you jump on that call, I will give you the best advice I can to help move your business forward. And again, that is over at thecafecall.com.Last thing, right now, we are offering a special trial offer of prolificcafe.com. It is the women only entrepreneurs membership, where we cover the three components to help move your business forward. Number one is positioning to establish your category of one making the competition irrelevant. Number two are the business systems that you need in your business so that you're not just you know, shooting in the dark, not quite sure of what's going to stick but having the rigor behind what you're doing in business, right. So I mean, this isn't a hobby says this is assist, it's a business. So we're gonna help you there. And the third thing is accountability, super important. Nothing like having a community that's got your back and really great coaching. We have copy coach Ali Edgar, who is also helping out with copywriting. And then yours truly helping you out private chat available 24/7, as well as two group coaching calls every single week. Yeah, you can claim your offer at prolificcafe.com. And with that, I'm excited. Let's get on with the show to talk about high ticket offers. Let's go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez, here. Thank you for joining me on episode 101. Yeah, 101. And today's episode is about a chronic issue that I see happen all too often, where you are literally leaving money on the table like easy money, so to speak, leaving it on the table because of this one thing. How's that for creating curiosity? Okay, so before we go into this awesome show that I'm about to drop, do not forget, The CAFE Call is next week, thecafecall.com, CAFE standing for, not just my love for coffee, but CAFE stands for Corrective Action, Faster Earnings. So it is a call, an ask me anything style zoom call, where you can ask your questions alongside a whole host of entrepreneurs that maybe are suffering from random acts of marketing, or perhaps they're just stuck in thinking like, okay, how do I get unstuck? One of the best things you can do is head on over to thecafecall.com. And the best part is it's complimentary.We had great discussions every single month. And in fact, one of the strategies that I shared last month, people were just like, oh my God, this is so awesome. It's easy to do. What happens is when people get this new idea, they grab it and go, and it turns into something new, an asset that they can create for themselves, a way to engage with their premium prospect, a way to carry the message out further. So if you are looking for those kind of strategies, because let's face it, even though somebody else is asking, what is that they can do for their business, there are some tips in there that you can apply to your own business. So it is such a win-win. It is one of my favorite ways to connect with fellow entrepreneurs, and really help move the ball forward for you. And again, that can be found at thecafecall.com. It is happening next week, and in fact, is something I do every single month as an act of ainy, the reciprocity of life, which is a beautiful philosophy that was taught to me by the amazing mentor, Jim Fortin, and I pass it on every single month to you, thecafecall.com. Okay, and with that, let's get on with the show, because this one is going to be good. You ready? I am. Alright, let's go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Guess what, y'all? It is episode 100 of the Positioning to Profit podcast. My gosh, thank you so much. Thank you. Thank you, everybody. Thank you. Okay, you're probably thinking I'm being super silly, but I am really genuinely excited about episode 100 of the Positioning to Profit podcast, I always had in my mind that I would get to that milestone, and it is here. And for that, I am so thankful. So this episode is just going to be a recap of sorts, plus some shares around my experience of how it was going back in the day, and now how it's going now, and just some key takeaways. I've been an entrepreneur in this game for quite a while, and I figured I would just do a solo show just me and you, we're going to be talking and sharing about what's this whole thing with Positioning to Profit, how it all came to be. And thank you for all of the support. And I'll go into all the things on this episode. So I'm super excited to share it with you. All right. And with that, here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there. Thanks for joining me on episode 99 of the Positioning to Profit Podcast. I'm Patty Dominguez. I'm happy you're here. Thank you, thank you for being here. Okay, today's show is a solo show, and I am going to be sharing my strategy for social media, and how to combat the thing where you don't want to do it, you're like, "Oh my gosh, do I have to do social media?", and why I had to search for another way to manage my social media. Yes, I do have a social media manager, Charlotte, who has been with me now, for about two and a half years, which is unbelievable. She's so great. She totally helps me to project the brand of Positioning to Profit, of Prolific Cafe, and all the things we have to offer. But I will be fully transparent and share that part of me, I don't like doing social media necessarily, where once upon a time, I was always on social media, I don't have a problem with being on camera, I don't have a problem with putting myself out there. So what gives, Patty? What gives?So I'm going to be sharing with you a little bit of a story. And what is going to help me to cut that gap, right, to take care of the gap that I have in my head around social media. And the way to take care of that it is a system that I have for posting on social media, which is a combination of things that I've learned through different mentors, as well as how to project and amplify your brand. So that's where the positioning stuff ties in. Okay, so that's what I'm going to be covering today. Now, it's episode 99. Next week, it'll be a solo show, it'll be a special show, because it is episode 100. And I'm super excited about it. Now, if you are looking for accountability and community, you absolutely must check out Prolific Cafe, we're offering a special offer trial, and if you'd like more information, prolificcafe.com. And so with that, I am going to get on with the show and share with you my social media strategy.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here. Thank you for joining me on this episode 98 of the Positioning to Profit Podcast. What an honor it is to have you here. And on this episode, I'm having a conversation with the amazing copywriter extraordinaire Ali Edgar. I met Ali in a mastermind couple years back, and we have since reconnected. She happens to be the copy coach over in Prolific Cafe, and we have a really great conversation around copywriting and authenticity. At the same time, we're sharing more about her journey in entrepreneurship, and just how to stand out, you know, more on that topic. Because, as you know, that's what we're all about here Positioning to Profit.In other news, before we get started with the show, don't forget to check out the nicheandpitch.com if you struggle with answering the question "So what do you do?", and it makes you cringe, you definitely want to check out nicheandpitch.com for yourself, to save you all of those times where you just kind of choke and you're like, "Oh, my gosh, why is it so difficult?". I got you, nicheandpitch.com, for more information on the niche and pitch course that I've put together that walks you through the exact system that you want to go through to find your niche, carve out your whitespace, and then pitch to know how to stand out, to just make that an honorable thing so that you're connecting with your premium prospect in a way that prompts them to say, "Tell me more about that". That's how you know you hit the mark. So definitely check out nicheandpitch.com. And with that, let's get on with the show with Ali Edgar.Connect with Ali EdgarWEBSITE LINK:http://aliedgar.com/SOCIAL MEDIA LINKS:Ali on Facebook: http://www.facebook.com/aliedgarcopywriter/Ali on Instagram: http://www.instagram.com/aliedgarcopywriter/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez, here. Thank you so much for checking out this episode of the Positioning to Profit Podcast. It's Episode 97, and today's a solo show. I love doing the solo shows just as much as I love having my guests on. So today, I am going to be covering a very important inquiry that I received via email from a fellow coach who asked, "I'm interested in your expertise in positioning versus marketing, and I'm wondering if you could talk a bit about the differences between positioning and marketing". So there's a number of other questions there that I'm going to be tackling. I said, "Oh my gosh, great question, thanks for reaching out, you've inspired me to address your question, and I'm going to be covering those answers on the podcast". And so here we are, we're on the podcast. And I figured that these are questions that people have, and to make sure that I'm answering helping so that I can relay the utmost importance of positioning. So that's on the show.So before we go into the show, remember that if you're interested in complimentary coaching, check out thecafecall.com. C.A.F.E standing for Corrective Action, Faster Earnings, to help you get past those pesky marketing challenges, and let go of the random acts of marketing by joining me for this group zoom call that's happening on Thursday, May 20th, in the afternoon. For all the details, head on over to thecafecall.com, where I will be joining you to help you through questions. It's always a good time. It's what I do for ainy. It's the Incan philosophy of the law of reciprocity, where it's a pure give. I love doing them, it brings me joy, and in turn, I know that the universe has got my back and someone out there will say "You know what, Patty, let me see how do I work with you?". And it's awesome. It's a win win. So I'm just putting the good good into motion in the universe, and as a result, it brings me joy makes people happy, so win-win. All right, and so with that, that is what I have for today, the solo show what is the difference between positioning and marketing. And with that on with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thanks for being here! This is episode 96 of the Positioning to Profit Podcast. I'm Patty Dominguez, your host. Today's show is a special one with my Prolific Cafe fellow Maven member, her name is Ashrita Tiwari, and she is daring greatly. She has most recently given her notice, and is now moving into entrepreneurship. We discuss her journey and what it's been comprised of, and how she developed the muscle, the belief muscle, the important muscle that helps you move forward, because as I always say, your business results will meet your identity every time no matter what. So you have to have the identity of somebody who believes that they can make it happen. As a matter of fact, I was talking to a dear client of mine, and she's going through some mishaps, and it's unbelievable how the the belief side of things really is the clincher, right? It's the difference between having mediocre results and having stellar results. It's the belief. So on today's show with Ashrita, we cover all of those aspects and just what she's doing. I'm so proud of her, and I just want to share what she's doing with you, really really fun.Alright, switching gears a little bit, we have been so busy at the positioning to profit headquarters coming up with new content and new things. And if you head on over to nicheandpitch.com, you're going to see the latest course that I created. It is chock-full of really great perspectives as it relates to how to find your niche. The other side of it is if you've ever felt like oh my gosh, if somebody asked me what I do, I just absolutely cringe, because I don't know how to articulate what I do. If that is the case, if you absolutely cringe at having to introduce what it is that you do with to someone and you struggle with it, and it's not connecting the dots, people look at you glaze like what is she talking about, I invite you to head on over to nicheandpitch.com, where you will find the details of this gem of a little course that I put together for you at an insanely good investment point. So don't let the the the investment hold you back. I mean, this is a really great deal. So head on over to nicheandpitch.com. The other one that I have for you is The Cafe Call, thecafecall.com is coming up, I believe in a couple of weeks. So we do that every single month, where I host an "Ask Me Anything" call, super fun. I get to hear about you your business, and it's basically free coaching, it's something I love to do. And if I can help you move the ball forward to create more expansion in your own business, well, that just lights me up. So head on over to thecafecall.com for that. And with that, let's get on with the show.Connect with Ashrita TiwariAshrita on Instagram: http://www.instagram.com/ashrita_coach/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here, with episode 95 of the Positioning to Profit Podcast. How are you? How are you doing? So hopefully I'm catching you out and about enjoying the outdoors. The weather is finally changing, and I'm super excited about it. Today is a solo show and it is going to be a good one, because I was giving it some thought. I had a really great conversation, as you know, I always bring in these conversations that I have with my clients, and this had to do with an offer that she had and why it wasn't connecting the dots. And as you know, I'm very bullish on positioning, and one of the things that is really important is understanding the dynamics of how people buy, right, why is it that they're buying, and so there's a really famous quote, from Zig Ziglar, a lot of us use it, but he is oh the credit is that, "people buy on emotion and they justify it with logic". So really, the theme of today's podcast solo show, is really getting an understanding of how that works, and why it is a really good play, to really focus on the emotional drivers, of emotional triggers of how to connect the dots for your premium prospect, so they're engaging with you at a more profound level, because I have personally been guilty of you know, maybe it was from my corporate speak days where I would try to over intellectualize something, and quickly realize that no, it wasn't working, that doesn't resonate. So we'll be talking a little bit about that.Alright, before we get started, don't forget that if you are looking for some positioning direction, some positioning help, you most definitely should check out the positioningquiz.com. It's a really great way to just kind of understand the positioning essentials and gives you a free report, and there's also some additional information there to help you with your positioning. A really great way to get the wheels turning on what could be missing in your marketing, especially if you're just kind of shooting in the dark or spraying and praying kind of marketing. Yeah, let me save you there, and let you know that please don't do that, you're gonna be wasting time and money. And instead, you can start with positioningquiz.com for the start of that positioning journey. Okay, and with that, let's get on with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here. Thank you so much for checking out this episode of the Positioning to Profit Podcast. It's Episode 94 and I'm so excited. Why am I excited? I'm going to tell you exactly why I'm excited. Okay, so I was checking out the episode count. And then I went to Apple. And I see that somebody left me a beautiful review on April the 14th, which hello, it's already the 27th, but mea culpa. So Shanda123581 left a 5-star review saying:This podcast is so light and fun yet the content is as “meaty” as anything I’ve come across. Patty is so generous inwhat she shares and she always leaves you with a nugget you can apply right away and get results. Thanks so muchfor this outstanding show.Shanda, you literally made my day. I'm like, "Oh my God, somebody's listening", so thank you. Thank you. Thank you. I love the comments. I love this social shout outs. But when y'all take the time to leave a review, because I know Apple doesn't make it easy. It literally lights me up. So Shanda, thank you so much for taking the time. I do not take it lightly. You could have done other things and yet you decided to leave that. I am so grateful to you. So thank you for that. Okay. Yay, with the show.So today I have Marilyn Rossano helping me to entertain you. She is sharing all about her business, what she does, how unconventional she is how absolutely different she is, and she celebrates it and she owns it. And that's what I love about her so much is that she's unabashedly herself. And what she brings to the table is something that I think is important, because she's zagging when everybody else is zigging. So she has a membership, and she does home cooking and organization, and she just has these beautiful witty way about her that she's really shining a light. And I'm so excited to introduce her way of being to you. Now this is an explicit rating because she drives a lot of F bombs and swear words, and I'm here for it. So if you have kids in the car, don't play this episode. Just wait till you're on the treadmill, sis, or out for your walk, or what have you. Because yeah, that's Marilyn, and she's unapologetically bringing it to you. And again, I'm here for it, I celebrate it, I think there's something for everybody in this episode, which is really awesome. Okay, and with that, the name of this episode is "How to Be Different", how to own your different, and this is going to hopefully open some perspective on celebrating more of what makes you you I know I sound like Dr. Seuss. But that's what it's at. That's where it's at. That's how you build a brand that is memorable. So with that, let's get on with the show.Connect with Marylin RossanoWEBSITE LINK:https://rossanoscasa.com/SOCIAL MEDIA LINKS:Marylin on Facebook: https://www.facebook.com/groups/wooinfoodMarylin on Instagram: https://www.instagram.com/rossanos.casa/Marylin on iTunes: https://podcasts.apple.com/podcast/the-woo-in-food/id1561569792

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here. This is episode 93 of the Positioning to Profit Podcast. Thanks for being here. Maybe I'm catching you on the treadmill or up for your walk or in the car, wherever that may be, I appreciate it greatly. And thank you so much for the comments that I'm receiving on social. It warms my heart, because you're actually listening to the podcast and things and concepts that you're applying that are making a difference in how you're standing out uniquely. So for that, thank you, thank you, I so appreciate you.Okay, on this episode, I am going to be sharing with you how to be more engaging. Now, I almost called it how to be more of an authority. But the reality is that it may have gotten confused with social proof, like, for example, how to build more of an authority in your brand. And that's not what I'm talking about. I'm talking about how to be more engaging. Because here's the deal, let's say that you're in a situation where you are put into a place where you want to persuade, or you're shifting people, or you're connecting with people in such a way that you want to create more of a connection with them, being more engaging really is what this is all about. Right?So the episode is going to be talking about how to apply some of these practical tips and why they matter. And I can tell you, for one, it's a lesson I learned from my dad, as well as a very popular celebrity figure that you probably wouldn't expect and that celebrity is RuPaul. So RuPaul is a drag queen and I just find it super fascinating how he's so unique in his message. He is so far ahead of his time, because he's been doing his thing, since I want to say the late 70s. And so one of the lessons I learned is something that he talked about, and wrote a song about. So I'm going to be sharing about that. And I know that sounds super random, but I just literally find it fascinating. So I'll be sharing about that. The name of the game here is is that we want to get you to a space where you're comfortable in your own skin, standing out uniquely. As I always say, when everybody's zigging, you want to zag. And so this podcast episode is going to go into the very nature of how to be more engaging, how to be more charismatic, how to stand out and connect at a greater level. And so with that, check out the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here. This is episode 92 of the Positioning to Profit Podcast. I'm happy you are here! In this episode, it is a solo show, I am going to be sharing with you one of the best trainings that I took back in my corporate days that I apply literally on the daily in my coaching practice since 2013, and it is a training that I have in Prolific Cafe. So I'm going to synthesize it here for you. And what this is going to do is provide a way for you to engage, for you to connect at a greater level with the people that you're speaking to. It is the way that you are going to get out of your head when it comes to connecting with people, especially if you're, say, if you're like an introvert or you're like "oh my God, I hate to talk to people", or "I don't want to really put myself out there", or "I'm just too shy", or "I'm not quite sure how to carry or move a conversation". I get it. Well, kind of I get it, because I have a son who who is an introvert and he's like "God, Mom, I really hate small talk". And you know what? I get it. So I was explaining to him this one training that I took, and I also share it over and over again in Prolific Cafe, which by the way, is the best membership for women entrepreneurs. If you haven't already checked it out, head on over to prolificcafe.com. It is a beautiful community! And we're always looking to improve, to support, and everybody's moving forward. It's just the best. So again, prolificcafe.com. That is my absolute shameless plug for Prolific Cafe.Alright, in this episode, again, I'm going to be sharing this training. You definitely want to check out the entire thing, because again, it is going to help you move from silent, awkward, don't know what to say state of mind to "hey, I can connect with anybody". So it is a training that I took once upon a time. I think this was like in my early careers, it was like late 90s. Okay, this is circa 1998 training that still has legs, that still is going to dazzle you when I drop this awesome way to connect. Okay, so that's what I have for you today. Don't forget, The Cafe Call by the way, is on April 21, thecafecall.com, for an AMA open style call.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my sweet listener, how are you? This is episode 91 of the Positioning to Profit Podcast and I am happy you're here. I appreciate you, I appreciate you stopping by and checking out this episode. Today's topic is how to be more resilient in your business. Because who couldn't use more of that? During tough times, during the wall kicking moments, the uncertainty that you may be confronted with, because let's be honest, those moments are inevitable. It's about how you can move through that, how you can set yourself up to be tenacious. So I have two lovely women, the owners of MissingLogic, Tracy Christopherson and Michelle Troseth. They are part of my community at Prolific Cafe, and they have done so many wonderful things and are just growing by leaps and bounds are getting their message out there. Now, they are healthcare professionals, and they provide consulting for health care, you can only imagine how that brought in a whole host of different obstacles, because of everything that happened with COVID and the pandemic. So they were really confronted with, okay, how do we get the message out there when people's attention isn't necessarily on the message that you have? So we talked about that on this episode, and we talked about how it's so critical, it's mission critical to be resilient. So I really applaud Michelle and Tracy, for having this ability to have that stick-to-itiveness. They're such a great example of that they're the peanut butter and jelly partnership that you absolutely should check out, especially if you're in healthcare. Again, MissingLogic, and they're just incredible women.Okay. So before we go into the show, I do want to remind you that I am hosting The Cafe Call, it's an open Ask Me Anything zoom group style call. The first one went over so well, I'm going to continue to do it. Basically all it is, when you go to thecafecall.com and sign up, you're going to get your confirmation and all the info on when to show up all of the things and it's just to help get you unstuck. It's so much fun. Doing hot seats is something I'm really, really good at. And I'm happy to help people and they love seeing when those moments happen when they're like, oh my gosh, I got it. Like that's what I'm addicted to. So that's what I'm doing The Cafe Call, so you can catch that over at thecafecall.com. Don't miss it. Again, it's something that I'm doing, you also can meet other people, and it's just so much fun. I am loving the whole idea that kind of came to me. So check that out.Connect with Tracy & MichelleWEBSITE LINK:https://www.missinglogic.com/SOCIAL MEDIA LINKS:Tracy & Michelle on Facebook: https://www.facebook.com/missinglogicLLCTracy & Michelle on iTunes: ‬https://podcasts.apple.com/podcast/healthcares-missinglogic/id1473626079

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thanks so much for joining me on this episode of the Positioning to Profit Podcast. We are on episode 90. I'm so excited! Today I'm going to be sharing on this solo show a little bit more about this idea of a brand promise. As you know whenever I'm chitchatting with my clients and we have sessions, certain themes come up and if I see a pattern, then I'm like okay this is something that I should be talking about because these are things that could use some clarity, right, some clarification. So one of the things that I have found to be distinctly important is the importance of your brand promise. It's something that I've been talking about for quite a while and something that you can you know gloss over it and do fine, but it's better to have a clear understanding of your brand promise and then how it could be trickled into the messaging, the touchpoints the things that you're doing for your clients, for your prospects so that they have a clear understanding on what to expect, because the brand promise is what connects you to your prospects so much so that they're like "okay, that's what you're promising, that's what you're going to share, all right I believe you", right, because after they build trust then they're going to pull out their credit card and they're going to invest in one of your products, programs, services and you got to deliver on it though. So this episode is tying in that whole process of how do you create a brand promise so that it stands out. As you know when everybody's zigging, you want to be zagging. I'm all about the zag.On top of that, I did want to let you know that thecafecall.com was an open AMA that we did earlier in March and it was awesome. I really really enjoyed it, have had great feedback on it, and I just wanted to let everybody know that we're having another one in April and for the date, the time, and all of the details, simply head over to thecafecall.com and secure your spot. It's basically an open Ask Me Anything style call where I am sharing free coaching strategies for your business, getting you unstuck with your marketing, with your brand promise for example, anything that you need to help you move forward, I'm happy to support you. So all you have to do is head on over to thecafecall.com.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, thanks for checking out this episode of the Positioning to Profit podcast. It's Episode 89. Oh my gosh, we're getting so close to the magical 100! And this episode, my fellow friends, amazing author, consultant, story wizard, and adventurer Katie Soy is joining me. Oh my gosh, she's amazing. So one of the things that she's so gifted at is storytelling. It is what she quotes here as "storytelling is the constant thread in my resume tapestry that’s taught me how to help students, people, corporations and entrepreneurs craft all kinds of different stories and weave them into their work". So she has a master's degree, she came from the corporate side, and she's an author that's published, and it's so fun. She's so incredible.Okay, so here's the deal. She just came out with a very special creation, which is actually what we're talking about. It's called "The Firefly and the Storm". It's a beautiful story about an orphan Firefly and so this is truly, truly a treasure. Why? Because it really came as a seed of inspiration. And on this episode, we talk about that whole process that she went through to create this story and what it means to her and where the opportunities lie in here. And so the theme of this episode is how creativity works. We talk about the highs and lows of what it means to have that creative spark and delaying it and then honoring that, and then what happens and the energy behind it. And it's just so much fun, because we know as entrepreneurs, we all have these just incredible ideas that come to us and some of them we put on the backburner, and other ideas we put into action. This is what we're talking about is how creativity works. So congratulations to Katie Soy for her beautiful creation of "The Firefly and the Storm". You can find it at katiesoy.com/fireflystories.The last thing I want to share is make sure to check out The C.A.F.E Call that I'm hosting once a month. It's an open office hours call where you can ask me anything, where I can help you through that pesky marketing challenge that is keeping you stuck. All you have to do is head on over to thecafecall.com. With that, let's get on with the show.Connect with Katie SoyWEBSITE LINK:https://www.katiesoy.com/SOCIAL MEDIA LINKS:Katie on Facebook: https://www.facebook.com/katie.soy/Katie on Instagram: https://www.instagram.com/misskatiesoy/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there. Thanks for joining me today on this episode of the Positioning to Profit podcast. I'm really glad you're here. On today's episode, I'm going to be sharing a little bit more about gaining clarity in your positioning. And as you may already know, there is a membership that I have it's called Prolific Cafe, you can find out about the membership at prolificcafe.com, it is a membership for women. And we are all moving forward building our business. It's creating expansion for ourselves, and then really broadcasting the deeper purpose of why we do what we do. It is so much fun. So we really consider it this amazing Maven Club of shares and explorations and all kinds of things that help us again, to move forward. One of the things that came up specifically this week was around clarity. And I'm going to share a little bit on that topic. And really what it's costing you to not be clear. And that clarity could be costing you more than you think. So that's what I'm going to be diving into. Because as you know, we get entrepreneurial, oh my gosh, like ADHD, right, like we get so excited about stuff and opportunities come up. But at the same time, it may be deterring us from where our attention should be focused or could be focused. So that's the topic of the show.Now, if you haven't already heard, I am hosting The C.A.F.E. Call. The C.A.F.E. Call stands for Corrective Action, Faster Earnings and the idea behind that is to create more income for yourself to get unstuck, to let go of the random acts of marketing. It's a zoom call structure. So it's a group call, you can show up and pop in and really like ask away, we collaborate on kind of crowdsourcing where you're stuck. And so if that's your jam, and you're looking for valuable coaching, to help you get unstuck, then I most definitely encourage you to catch The C.A.F.E. Call. You can grab all the details over at thecafecallcom. I look forward to seeing you there. The next one is going to be on March 24. Right around the corner. And again, you can find all the details for that at thecafecall.com. It would be my pleasure to host you, we're gonna have a smashing good time. And I love smashing through random acts of marketing. It's just what I do. So with that on with the show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thank you so much for joining this episode of the Positioning To Profit podcast. This is Episode 87. And I will say that this is probably my signature podcast episode. It is a saying that I am known for anybody who has received any coaching from me will hear me say time and time again, "just ship it". And this episode is explaining the concept a little bit and a very telling share that I posted in a group that I'm in, in a marketing group that I'm a coach, and we were just dying laughing at how things have changed. And I'll explain a little bit more. The concept here around "just ship it" is how to know when it's okay to put your product out there, to put your course out there, to put your offer out there, to put your lead magnet out there, to put your message out there, all of it. That's what we're going to be covering on this episode.But before I go there, before I go into my "just ship it" rant, I want to share with you. Do not forget that I have something really special called the C.A.F.E. Call. So if you go to thecafecall.com, you'll find the landing page on that. It is the C.A.F.E. Call, stands for Corrective Action, Faster Earnings. Cool, right? So it's basically an acronym, and it is an AMA Ask Me Anything style call that I'm doing open. So you just have to show up, which is super exciting. And the next one that I'm doing is March 24, at 4:30pm, central time. You're invited. And this is so good for you. If you are suffering from random acts of marketing, and aren't sure why things aren't working, I got you. Or maybe you are thinking okay, what am I doing here? I feel like I'm stuck, I feel like there's a missing component to what I'm doing with my marketing, join the C.A.F.E. Call. So any of these questions we have in a hot seat style type of zoom call, where yes, it's not just gonna be you and I, it's gonna be you and whoever joins the call. It may be you and I, or two people, or 200. It doesn't matter. I got you all. So join the C.A.F.E. Call. Just go to thecafecall.com for this awesome zoom Open Office Hours Ask Me Anything. I'm hosting it. It'll be awesome. Again, March 24, 4:30pm, central time. It'll be a riveting good time. And I look forward to seeing you there!

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thank you for being here! I sure am grateful. On this episode, it is a solo show again, I'm going to be sharing how to capture more mindshare. You may be thinking like, what's that? What is she talking about? Well, mindshare is being top of mind, in somebody's mind, when they are thinking of that go to person for that thing that you do. And what happens in a highly highly competitive world, because let's face it, if you are in the coaching world, whether it's a wealth coach, health coach, career coach, any kind of coach, spiritual coach, all the coaches, or any kind of consultant or entrepreneur, in the absence of real differentiation, what happens is, you will be subjected to the commoditized coach syndrome. And being a commoditized coach is no fun is where you're giving into what I call the price war game, and you're just in a sea of competition. And that's no fun. So I want to help you to see and become that Prolific Pro that you know you are, so that is going to be the topic of the show.Now first I want to share a little something something with you. Every month I'm going to be hosting a C.A.F.E. Call. Well actually, it's thecafecall.com. C.A.F.E stands for corrective action, faster earnings. So what does that mean? If you are stuck in your marketing, if you are suffering the woes of random acts of marketing, if you're not sure what's going on with your offer, if you have any questions about your marketing, something to help move you forward. You've been looking at something and you're like, should I do this? Should I not? What's wrong with my offer here? What should I be thinking about? Should I pivot? Should I rebrand? All of that. All of the things and the questions, concerns that you have bring them to the C.A.F.E. call now you have to do is sign up at thecafecall.com. And it is an Ask Me Anything that I'm doing every single month. Okay, so for more information, head on over to thecafecall.com. Register for the next one coming up on March 24. And again, this is going to be a monthly thing. And I'm super excited about it.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today's episode is a solo show, and I am going to be challenging some thinking. On this solo show, it's going to prompt you to consider, are you too available? Are you too much out there in a way that is not creating enough intrigue? Because if you're too available, this may be the reason why more people are not reaching out for your coaching. Maybe this is something that you agree with. Or maybe it's not. And I'll kind of give you the backstory there of why I believe that it's not a good thing to be too available.At the same time, I want to also invite you to check out a Clubhouse collaboration that I have cooking. It is every Wednesday, at at 11am Central time, I have paired up with my friend, Dr. Christine Kaczmar, and she and I are doing a weekly series where it's called OG Lessons. And OG Lessons is really cool, because we are both such practitioners of Personal Development. I forgot who was the one that said, "We are forever changed for the people we meet and the books that we read". And so we thought it'd be really cool to bring together a compilation of different philosophies, things, and prompting people to engage. And what better way to do that than on Clubhouse. So if you're interested, follow me over on Clubhouse. And again, this is every Wednesday at 11am Central time. So super excited that we did a show already. And it's just so cool to see people engaged and open up and share their perspectives or stories. It really, to me is such a great testament to the power of clubhouse where people who don't even know each other, from different walks of life are coming together and sharing their perspectives and insights and in that process, we all learn together. It's really cool and I really think that now more than ever just people are dying to connect. So that is what's happening on Clubhouse every Wednesday.And then specific to this episode, I am challenging the thinking that you should not be too available. And I'm going to be sharing exactly what I mean by that. And something for you to consider. Right? Maybe you can say, "I don't agree with you whatsoever Patty". Or you can take a look and say, "Huh, this is an interesting perspective, let me try that out". I'm always about testing and tweaking. And this is no different. So I'll be incorporating a little bit more of that. And I will be explaining exactly how I'm going to do that.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey, friends! Thank you so much for hanging out with me. I'm very happy you're here. But first, I want to check in with you. Have you taken advantage of jumping on The Business Trinity workshop? So it's a workshop that I'm hosting for this month, where I put together a 4-part video series hosted by me, called The Business Trinity. It's the key pillars to have in your business so you can stand out, leverage your time, and build a solid income foundation. Who couldn't use more of that, right? So when you go to positioningtoprofit.com/trinity, you can jump in on that training. And then also, as part of that, you'll also be alerted of an open AMA call, on open office hours. Ask Me Anything, February 25th, at 4pm Central time. And what's cool about that is if you have questions on your marketing, where you're stuck, the concepts that I cover in The Business Trinity, some ideas that maybe are just like, I don't know, ruminating in your head, and you're like, oh, I wonder if I could do this, or wonder if I could do that, rest assured I got your back. I'm going to give you the best answer that I can based on my experience. I've been in this coaching deal for quite quite a few years now. So I'm really comfortable doing AMAs and I absolutely enjoy them so much.And then today's show has everything to do with content creation, but I'm not going into the "how to", I'm going into "how do you know if you're giving it all away", or "giving away too much", or kind of pretty much in that status where I don't know if this happens to you, but I see it, it's a ramping thing, where people give it all away on a challenge, or don't kind of restrain themselves from giving it all away. And then what happens is that people say "awesome, thanks". Okay, thanks. And then they leave and they don't buy. So if that's happened to you, there's a very good chance that you're giving away right, so we're gonna talk about that and just how to fine tune that right how to restrain ourselves from "giving it all away", feeling depleted, feeling like, oh my gosh, what else is there to give? I've given it all away. And how much is too much? So all these things are what I'm covering on today's show, it is a solo show. It's just me. And if you enjoy this show, do not forget, and I ask you super nicely. If you wouldn't mind heading on over to iTunes and giving me a testimonial for the show, in ratings and review that helps me tremendously to keep spreading the word about how you can position your business to profit because that's what I love to talk about. So I got you, I'm here for you. Let's go ahead and get started with this show.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there friends! I'm happy you're here. On today's episode, I'm going to be covering how to gain more trust with your prospects, because nothing is more important than trust. If you can build that trust, and if you can earn that trust with your premium prospects, it is a game changer. That is when they take out their credit cards and invest in your product service and programs. And one of the topics that you can use, as you're putting your message out there is this concept that I'm going to be talking about today, building trust, like it's everything. If somebody doesn't trust you, they're not going to buy from you. So this topic today is so near and dear to my heart. Because it's a way for you to accelerate this whole concept of building trust that you can deploy in your marketing strategy, as well. And also the cool thing is that it positions you in a unique way. And am I not all about that. When everybody's zigging, you want to zag. And so that's what we're going to be talking about today.I also want to share that I have a complimentary 4-part video series hosted by yours truly called The Business Trinity. I go into the key pillars to have in your business, you could stand out leverage your time and build a solid income foundation. You can find that training or the workshop at positioningtoprofit.com/trinity. As a matter of fact, one of the things I'm also going to do, for those of you that partake in that training, I'm going to have an Ask Me Anything later in the month. I'll announce that via email, so you definitely want to jump in on that.I'm actually doing a Clubhouse. So I have to report back on that. There should be an interesting experience with all the buzz happening over on Clubhouse. If you want a clubhouse invite, send me a DM on Instagram and I just may have an invite because they keep replenishing my invites there. So , that'll be really fun. To catch me over on Clubhouse, connect there. I would love to hear what you're working on. And again, I'm going to have to report on what's happening on clubhouse. I am hearing some really good stuff.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today is a special episode because one of the things that I talk about my Positioning to Profit framework is around Internal Positioning. Now, if you are out in the market and exploring how to communicate the message, and let's say you're feeling frustrated, it's not connecting the dots, you're not gaining the level of success that you had hoped for, you're feeling overwhelmed, things just aren't clicking, it's feeling heavy, then this episode is for you. Today, as a guest, I am featuring Karen Turpin. She is a coach helping Starseeds and Lightworkers become aligned with their mission and purpose. You can find her at karenturpin.com. And in this episode, we're going to be talking about that.Whether you're going through a personal stuck, or a professional stuck or being in a state of stuck, if you will, we're gonna be talking about what you can do to overcome that and how to really recognize when things aren't working well, when it's time to move into a different direction and how to do that. So I'm excited about this episode, because I cannot even begin to express, I have had my fair share of stuckness, and I believe that this episode will really, hopefully open your eyes to understanding how to get unstuck. And that is the theme for today. So with that, make sure to listen all the way through. And I hope you enjoy the show as much as I enjoy being a part of it.Connect with Karen TurpinWEBSITE LINK:https://www.karenturpin.com/SOCIAL MEDIA LINKS:Karen on Facebook: https://www.facebook.com/karenturpinspiritualcoachKaren on Instagram: https://www.instagram.com/karenturpinspiritualcoach/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thanks for joining me on this episode of the Positioning to Profit podcast. This is episode 81. I have a very special guest, Val Hemminger, who's a friend of mine and a dear client, and we are talking all about finding your message. She is going to talk about her trials and tribulations in figuring out this whole entrepreneurial thing. And in the process, we have some laughs, but one of the things that I will say about her is that she is tenacious, like you would not believe. So I commend her for that. She is a spectacular person, I absolutely adore her. And so this episode is really special just talking about the journey, and then finding your flow, and the whole process in between. So a really, really good episode.Okay, and then you definitely want to check out I have a special workshop happening right now. It is a free masterclass for coaches, 5 Strategies to Bulletproof your Business in 2021, you can head on over to positioningtoprofit.com/2021 for the free workshop where you are going to discover the 5 Strategies to Bulletproof your Business. So it's all about how to find your whitespace where others are just in a crowded bloody ocean of competition, the missing component your offers, especially if you're not selling the single most lucrative business strategy that virtually no one takes advantage of to grow their income, and what the big brands do, because trust me, I have experience with that, to grow their reach that solopreneurs are completely missing out on. So again, head on over to positioningtoprofit.com/2021.Connect with Val HemmingerWEBSITE LINK:https://www.bethebestdivorcelawyer.com/SOCIAL MEDIA LINKS:Val on LinkedIn: https://www.linkedin.com/in/valhemminger/Val on Facebook: https://www.facebook.com/bethebestlawyer

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/On this episode, I'm going to be sharing a concept of Collaboration Marketing. While you think that this is a joint venture kind of thing, yes, but I really believe that there is a huge opportunity that not enough people are leveraging, so let me kind of explain what I mean by that. Have you ever felt that in the solopreneur world, as exciting as it is to do your own thing, create what it is that you want, really seeing yourself like I do myself is unemployable like, I cannot work with, like a company anymore, or anything like that? However, there have been times when I felt alone. I'm like, oh, I wish I could connect with more people or collaborate with more people. So the ability is there. And while in the external world conferences and such as of the recording of this show, everything is basically shut down, it doesn't mean that they're the opportunities to collaborate are not there. They in fact are. So in this episode, I'm going to be talking about just as a comparative, because I always take a look at what the big brands are doing, and there's a lot to be said, for just watching what they're doing and saying, well, why can't we do this in our own space too, right? I'm excited to bring it with you and just kind of share with you my insights on it and how I really think that this is a big opportunity for this year and moving on forward.Now, also, I did want to let you know, don't forget that I have a workshop for January that is going on right now, 5 Strategies to Bulletproof Your Business in 2021, all you have to do is head on over to positioningtoprofit.com/2021. I think it's all of a half an hour tops but it's chock full of information. I love the content where it's like quick and to the point and simple and give it to me easily so that I'm not confused. And that's literally my intention behind everything that I do. So you can find that again, positioningtoprofit.com/2021.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Happy New Year! Thank you for being here yet another year. And in 2021, with big plans and lots of ambition, we're going to feature a new awesome Maven entrepreneur, Julie Clark. She's the founder of the Healthy Mirror Method and she's currently a part of my community, which is Prolific Cafe. You can find out more at prolificcafe.com. We talked about the whole journey that she's had thus far in terms of finding her flow, finding and owning her expertise and pricing. And we talked about how her confidence has gone up as a result of being able to put clarity to the way that she structured everything in her business. So it's super, super exciting. And for Julie, I just think she's so lovely, and I'm very excited to share her story with you today.Now, also in anticipation of the fact that we want to make this the most awesome year, of course, I put together a masterclass called 5 Strategies to Bulletproof your Business in 2021. It's complimentary. When you head over to positioningtoprofit.com/2021, you can grab that masterclass, instant access, jump in and discover the 5 Strategies to Bulletproof your Business in 2021.Connect with Julie ClarkWEBSITE LINK:https://julieclarknutrition.co.uk/SOCIAL MEDIA LINK:Julie on Facebook: https://www.facebook.com/julieclarknutrition/Julie on Instagram: https://www.instagram.com/julieclarknutrition/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thanks for checking out episode 78 of the Positioning to Profit Podcast. If you're listening to this on the day that it launches, it means it is the official last episode of 2020, and what a year it has been! It's so interesting, because for some people, it has been very rewarding, lots of progress, and other people have just had one of the most challenging times. If you're an entrepreneur, we know that we roll with the punches, and it is a great indicator of where we can flex or be nimble or pivot - these have just been some of the themes that we've been hearing about all year. I was thinking that it'd be a good opportunity to share a throwback episode. It's actually episode 2 of the original podcast that I had intended, Her Legacy Podcast. So as I was going through the archives of episodes, I saw this particular one, and it talks about this concept called the Business Trinity and it's a really interesting concept, because that, again, was one of the the downloads I got of what you can do in your business, and I think now more than ever, it's always a good idea to get back down to fundamentals.This is really two parts. I wanted to share with you that, as well as a workshop that I put together, where I'm covering the 5 Ways to BulletProof Your Business in 2021, and it's a great companion to what I'm covering here in the Business Trinity. So if you're interested in checking out that workshop, again, putting the final touches on it, head on over to pattydominguez.com/2021, and check that out for yourself for some really great foundational principles that never go out of style. And that's really how I like to really model and offer you listening of what you can do to implement, to get started in 2021, and really map out what you can do for your business.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today's show is a special one, because I'm featuring a fellow Maven. She's in the Prolific Cafe community, her name is Helen Iwata. She is a success coach for women in Japan. The beautiful thing about her story is she's such a great example of being nimble, really honoring your calling when you have this yearning to do something different and instead of staying in your comfort zone, really exploring what you can do when you have that calling. Because here's the deal having or moving to something different, it does come with, of course, uncertainty and risk, and should I do it? And who am I? All kinds of things that can happen.Helen's such a great example of leaning into it being nimble and recognizing that on the other side of that is a huge opportunity that could definitely be fulfilling. So we're going to hear her story today about how she's crafted her new career, so to speak, she took a bit of a pivot and as a result, it's been hugely rewarding. And for that we really honor her and promote what she's doing with the Sasuga Success Cycle for women in Japan, revolutionary self care concepts that are not part of the culture. So the other side of it is that she's really leaning into an introducing an entirely new concept challenging the status quo. So Helen is truly a changemaker, and you're going to see just how she's made that happen and hopefully bring some new, new concepts of philosophies that you can use for your own business. Thank you for being here. You're going to enjoy this episode as much as I enjoyed hosting Helen.Connect with Helen IwataWEBSITE LINK: https://sasugacommunications.com/SOCIAL MEDIA LINKS:Helen on Facebook: https://www.facebook.com/sasugacommunicationsHelen on Instagram: https://www.instagram.com/heleniwata/Helen on iTunes: https://podcasts.apple.com/jp/podcast/the-sasuga-podcast/id1448624507?l=en&mt=2

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/On today's show, I had a really great question come up from a dear client of mine, who was asking for some advice on when free is not a good idea. It tied in very nicely to a boot camp that I'm running this week and last week, and it's going really well. It's the Positioning to Profit Bootcamp. We had kind of an exchange around what it means to give something away for free, as opposed to teeing things up in a way like the way that I'm doing with my bootcamp. So I will offer some perspective based on some wise sage advice that I received once upon a time from a mentor, and I'm sharing it now with you.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Glad you're here, where every week, I either highlight a fellow entrepreneur who is positioning their business to profit, or I share marketing strategies that you can deploy into your own business. Today, it's a solo show, I'm going to be talking about the law of contrast and what that means, how to use it in your marketing so that you're standing out even more. So whether it's in a video, or maybe copy, or on your sales page, or anything like that, one of the things that you can use is a law of contrast, so that you can stand out amongst your competition. I'll be sharing some examples of that and how you can put it into your marketing right away.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/In this episode, I am sharing a really great way to position yourself if you're brand new to a market, or maybe you're still not standing out as much as you deserve to stand out. And it's really an easy way to do it too. So I'm super excited to share with you. It's something that I really believe in is a game changer once you have clarity on what you want to stand for. So this is really going to help. What I'm going to caution you is that this is not for everybody. It's a polarizing perspective that you may want to adopt or not. But I'll be explaining how I particularly use it in my marketing and why I think this is a real game changer in attracting exactly who you want to attract as your prospect.I also have a 12-day virtual boot camp coming up, which I'm really excited about. It's over on Facebook and it has a focus on "How to BulletProof Your Business for 2021". So if you are interested, it is for coaches, consultants and entrepreneurs who are looking to create their category of one and make the competition irrelevant. All you have to do is go to https://www.pivotyourpositioning.com/bootcamp, and it is complimentary. We start Monday, December 7, I'm super excited to bring it to you.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/On this episode, I am interviewing Miyako Hazama, who is one of my dear clients, absolute Rockstar. And the reason I say that and I come from a place of knowing is twofold. The first thing is she's probably one of my favorite clients because of the fact that she executes. And what I mean by that is like, it's not just note taking and thinking about concepts, it's literally executing. And any coach will tell you, any mentor will tell you, when you have a student, a client that puts things into action, it just builds the momentum, which is so much fun. The other side of it is one of the biggest passions I've really come to hone in on is to work with women who are transitioning careers, kind of that encore career stage, where I, for example, was incorporated for 18 years, and I made the big leap into entrepreneurship in January of 2013. And I do have quite a few clients that are pretty much in that same boat, where they are looking for that next career, right, something that is more aligned with their purpose, more aligned with who they really want to be serving and connecting with, and it's just so much fun. She has such a deep-rooted expertise around what she can do. And this really, this whole episode is just to bring to light, this whole concept of an encore career, the concept of fine-tuning your message so that you're connecting at a greater level. So if this is you, definitely you want to dive into this episode because it's chock-full of goodness.Connect with Miyako HazamaWEBSITE LINK: miyakohazama.comSOCIAL MEDIA LINKS:Miyako on Facebook: https://www.facebook.com/YoungWithEnergyMiyako on LinkedIn: https://www.linkedin.com/in/miyakohazama/Miyako on Instagram: https://www.instagram.com/stayyoungwithenergy/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/This episode today is going to be a solo show. And it is one of the ideas that I came across as I was really thinking about Positioning and what are the standouts for people? And just how daunting is it when you say, oh, positioning myself as a category of one? Well, what does that really entail? And of course, I talk about Positioning quite a bit. You can find more information at positioningtoprofit.com by the way. But in this show, we are going to be exploring what it means to not only be positioned as an expert, but also positioning yourself as a leader. Because as I really, really think about what being a standout professional means, it's really when you combine the two. And so how often do you see these two play out? And the people that do have a good grasp on that are the ones that stand out, are the ones that people follow, and are the ones that really create their category of one. So in this episode, I'm going to be sharing some practical tips, as a pulse check for some, but for others as really an awakening of where the opportunities lie for you if you haven't already done so. So stick with me because this episode is a solo show. And I'm dropping some great information that you can apply right away.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today I'm featuring Deborah Ivanoff. She is a master coach who helps entrepreneurs, specifically executives, people in real estate. She's been in the game for over two decades and she really helps people get unstuck from overwhelm, where they're operating at a fraction of their true potential. And so today we are talking about the ever popular topic of change. Some people have a really hard time dealing with change, the uncertainty that comes along with it, and so today's topic is how to deal with change. So she's going to be sharing some practical strategies and tips on how to do that, because the fact is, as entrepreneurs, change is inevitable. So it is perhaps a matter of re-framing what change means to you, shifting your perspective on change in order for you to move forward. So today's tip is covering more about her business, what she's doing, how she came to be, and of course, sharing some tips on change.Also, don't forget my new Positioning to Profit Ebook. You can find it over at positioningguide.com. It's Positioning to Profit, a practical guide for coaches, consultants, and entrepreneurs struggling to stand out. You can just head over to positioningguide.com. Grab the Ebook copy for yourself if you are looking for more strategies on positioning your business to profit.Connect with Deborah IvanoffWEBSITE LINK:https://deborahivanoff.com/SOCIAL MEDIA LINKS:Deborah on Facebook: https://www.facebook.com/DeborahIvanoffTheBEINGCoachDeborah on LinkedIn: https://www.linkedin.com/in/deborahivanoff/Deborah on Instagram: https://www.instagram.com/deborahivanoff/Deborah on Twitter: https://twitter.com/DeborahIvanoff

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/I am featuring Melissa Salmeron on the show today. She's a life coach. She was in one of my group coaching programs and it was so nice to see her vision come to fruition. Nothing is more gratifying as a coach helping guide people. So there's a saying I always say I'm like your message matters, right? Your message matters. It's so important what you are working on and what you have to say and so it's really gratifying to see that she's moving forward with her coaching business. You're going to hear all about how she found her messaging and what she's working on to help these overworked moms and what she's doing to build her community as well. Super fulfilling. I hope you enjoy the show as much as I enjoy hosting her.Connect with Melissa SalmeronWEBSITE LINKS:overworkedmoms.com | https://www.melissasalmeron.com/SOCIAL MEDIA LINK:Melissa on Facebook: https://www.facebook.com/melissasalmeroncoaching/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today we are featuring Barbara Hurst straight out of Switzerland, who is a Brand Identity Expert, and she's a photographer who refined her message. And now she helps her clients standout with images that really create a new conversation no matter what the space they are in, so I absolutely love her heart. She's super bright, and has a lot to say specific to how to stand out, which is, as you know, one of my very favorite topics. So this episode is intended to inspire. And also, I really give her a whole lot of credit for getting out of her comfort zone, because this is her first podcast, and I absolutely love it. And I applaud because all good stuff happens right outside of your comfort zone, so I applaud anybody who takes action in this way. So thank you, Barbara, for being on the show. It is very inspiring to hear your message, your gifts, and it's such a joy to see you flourish.Head on over toPositioningGuide.com to grab a copy of a special book that I put together. I go into the essentials of Positioning to Profit, which is a guide that I put together for coaches, consultants, and entrepreneurs struggling to stand out.Connect with Barbara HurstWEBSITE LINK:BarbaraHurst.comSOCIAL MEDIA LINKS:Barbara on Instagram: https://www.instagram.com/barbarahurstbranding/Barbara on Facebook: https://www.facebook.com/barbara.hurst.125/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thank you for being here! I'm excited to discuss this very popular topic of How to Charge Higher Prices. So if you are a coach, consultant, or entrepreneur, and you are looking to sell your product or service, please tell me you're selling offers and not just products or just a service or trading time for money, but you're really looking at things more holistically. And How to Charge Higher Prices will certainly help you overall, right, when you look at that profit line. So in order to do that, there is a very high level perspective that I want to share with you and impart so that you can position yourself to profit higher.And if you haven't heard already, I have a little Ebook "Positioning to Profit", a Guide for coaches, consultants, entrepreneurs, and small business owners who are struggling to stand out. You can find that over at:https://www.positioningtoprofit.com/book

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/This is a solo show today. And I'm sharing about the importance of specializing. There is some risk there that people feel that if they specialize, they in essence are ostracizing potential clients, or am I niching down too much, or they have this fear of loss is what I'm seeing. And it is something that's very real. And I'm going to help to decipher and disseminate what it means to specialize as a way to position yourself to profit.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today, I'm going to be sharing three ways to make sure that you are differentiating your business, even when you think that there is no differentiation available, because maybe it's in a crowded market, or you're seeing a lot of the same thing. So, stick with me on this episode. I'll give you three quick tips and I know this is gonna help you differentiate.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Thank you so much for checking out today's episode. I'm sharing three practical tips to help you get unstuck, move the ball forward, and continue to build authority. Now, this isn't about broadcasting your message. These are just simple business strategies that you can implement into your business. So maybe it's a pulse check for you, or maybe it's a swift kick in the butt to get you moving forward. Either way, I'm ready for it. Here we go.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/On today's episode, I'm talking about how to avoid difficult clients. Right. So maybe you are in that growth mode, and you're not quite sure how to discern if the clients are going to be a pain to work with. And there's some really clear red flags that I'm going to be sharing with you today so that you don't have to endure working with crappy clients.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today I'm sharing something that I caught just by happenstance, a really great lesson on the importance of standing out, differentiation, and a really sound story that impacted me. It was just absolutely lovely. I'll have to tell you more about it and share with you so that you too can make sure that you're different. Very important.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today I'm going to be sharing about the greatest asset in your business and some practical tips that you can apply to make the most of what I believe is a golden opportunity sitting right in front of you.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today I'm talking about how I literally pissed away 600 bucks almost, and why this song from Eminem is so appropriate with what's going on right now. Massive, massive learnings as always keeping it fun. And that's what I'm sharing with you today on how to not be so attached to the failures.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today is a solo show. Y’all I was so pleasantly surprised right now that I saw that we’re on episode 60 of the positioning to profit podcast. And in full transparency, I’ve been going through some quote unquote writer’s block. And I sat at my desk here, and I just got inspired with this thought about what’s happening right now in society at a global level. And I have been inspired to relay that to your marketing.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/I am so excited to share with you. I have a guest today is Emily Cassel. She is a soulful business and leadership coach for women entrepreneurs. She is also a podcast host, international retreat leader and champion of women, and is a firm believer that your big crazy dream is totally possible. So one of the things that I'm really passionate about is just sharing this concept of starting an online business. And in her case, she started it, I believe at the age of 22. So it's just so cool to see more and more people forging ahead starting their online business, especially in this day and age when gosh, if there's ever been a better time, it's now so check out this episode. Yeah, it's chock full of really great stuff.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today is a solo show. I'm going to share something that comes up. That's pretty insidious, that is actually fairly common. That may be the reason that you are not advancing your business the way that you want. And that's what I'm going to be covering on today's solo show of the positioning to profit podcast. So hang with me because I got some good stuff.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Today's guest is Sasha Korobov. She is a fellow business coach, you can find her at sashakorobov.com. And one of the things that I enjoy is connecting with fellow coaches. Especially in around of marketing and I thought that it would be such a great show to highlight a fellow coach the marketing tips that we can bring to small business owners like you, and that's the focus of this episode. So it's a really fun one, we talked about the different strategies, some of them very easy to employ, some of them are just little cautionary tales, tips tricks, the whole nine. So check out the show, we know that you'll enjoy it!

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is a solo show, and I am sharing why podcasting is a great way to get the message out. Especially if you're not a writer, podcasting may be a ticket, so I'm going to give you my best tips and why I love podcasting.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today's guest is Brandon Birkmeyer, moving from corporate days into entrepreneurship. Brandon is sharing his expertise around the power of podcasting. Brandon shares his key tips for why podcasting is one of the very best ways to build your brand.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is a solo show. I am grateful for a great bootcamp and for what this month has brought. Even though the bootcamp was a massive success for me, one of the most important lessons was the real meaning of "your message matters".

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is a solo show. If you struggle to connect with your prospects when it comes to your content, then this episode is for you. It's a quick episode, where I'm sharing a great question from one of our Bootcamp participants. She was posting content and not connecting and couldn't figure out why. This is a quick episode chock-full of practical tips and hopefully to give you the epiphany that will help you get your content to resonate with your premium prospects.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is a solo show: how much is too much. I'm currently hosting a Positioning Bootcamp and one of the participants asked a really great question "how much is too much" - is it okay to swear? Is it professional? Will it hurt how I'm seen as a professional? I answer this question and some great tips that you can infuse in your marketing, website and profiles.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today's episode is a replay of sorts. Recently, Lisa Carpenter, Resiliency Master Coach invited me to be on her podcast. We chatted about life, business and the importance of self-trust. The conversation included challenging situations that happen in business including when to go with your gut vs. going with conventional wisdom. It was such a great show and something that we could all use more of: self-trust.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is the 50th episode of Positioning to Profit - yay! And, I'm sharing one of the best marketing campaigns that is road tested and working very well for me. As a coach, consultant or service based entrepreneur, this is a quick and easy strategy that you can use. I turned the biggest closing objection around when I incorporated this simple system to gain more 1:1 clients during the COVID-19 challenges. After listening to this episodes, you can jump on this strategy for yourself. Let me know how it has worked for you when you do!

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today my guest is Nick Loper who is the founder of Side Hustle Nation. After experiencing the struggle and empowerment of building his own side hustle business, he’s on a mission to help people build their own income streams and amplify their earning power. On today's show we talk about how he made the most of this "side hustle" trend and in the process built his own movement / tribe.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today is a solo show and I am sharing what I do periodically to make sure that I am really leveraging assets I've created in the past. In this episode, I'm sharing my 3 R's formula to check your assets.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today I’m joined by Darren Virassammy from 34strong.com. He's the COO there and one of the things that I like the most was connecting with fellow business owners who get it. He’s highly successful with his firm and so we had a chat about what it means to create certainty in your business especially during these uncertain times, and so I love this topic. He talks about how he is creating that certainty in order to create sustainability, in order to create the productivity, predictability and all of these things that again, during these times these are what we need more than ever. So I hope you enjoy the show cause I think this is a really really good one.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
In today's solo show, Patty discuss a marketing mishap that is so easy, sometimes we forget the fundamentals. This mishap kept being identified over and over, so naturally it's being shared with you. Today is a quickie show that shares this simple step that a lot of people forget in their content marketing.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Camden Hoch is a wisdom educator and women's guide. Through her own journey of transformation she's learned how to adapt to change. Change is inevitable and how you handle change is what matters. Camden brings her insights on what you can do in the midst of change.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Nikole Pearson is a savvy business owner who has created a very successful firm working for the government. Over the years she's been serving her clients and through the journey she's identified innovative opportunities. This podcast episode will dive into the concept of being innovative, being unattached to the outcome of whether that idea is well received. And, realizing that the timing of the idea may be the issue.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
This show was inspired by our current pandemic. While many people are focusing on how to pivot their business, there's are some key marketing principles that never go out of style even during tough times.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Wendy Wise is the founder of Wendy Wise Healer. Wendy is a First Nation (Native American) Master Energy Healer, Wellness Advocate and “Curandera”.Using gentle yet impactful techniques and tools Wendy helps to clear energy for more abundance, prosperity, and personal power.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today's episode is a solo show because I wanted to offer my take on several conversations I've been having with clients who are shifting in their business due to what is happening with the Corona Virus. During these uncertain times, it's pertinent to know how to pivot in your business.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Julie Tran is a leadership coach and founder of Leading AF which serves Asian American women who are seeking mentorship and community. She shares her story of shedding the corporate identity of her job and finding her greater purpose.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
Today's episode features Hallie Bulkin, Certified Orofacial Myologist, Speech Language Pathologist & Feeding Therapist who has impressively grown her brick & mortar practice serving her local community. She's now heading into the online world. This episode covers how she niched down, what she's preparing this Spring to expand her business and how she's gaining attention of her premium prospect.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/In this episode you'll discover how to connect authentically with your prospective customers/clients. Patty also shares which of her website pages gets the most traffic and why. You'll also discover some practical tips for creating more connection with your prospects.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/The Divorce Angel, Tanya Somerton helps chart a course through the complex process of divorce. She teaches clients how to Prepare, Plan and Protect themselves of divorce. She has helped countless men and women with inside information that the lawyers don't want you to know and the tools to help protect her clients financially and emotionally.She believes that divorce doesn't need to be the end, it can be an exciting beginning.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Earlier this week, I had a great conversation with a fellow coach who expressed concern over her positioning being "off". Her question was, "How do I stand out with my positioning" and that is the topic for today's solo show. I'm sharing 3 simple tips that you can use to stand out with your positioning, to make yourself memorable and to stand out distinctly.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Josiah Goff is the founder of Content Heroes. He left his six figure job and initially built his business on Upwork. What's most intriguing about this strategy is that while others are commoditizing what they do on Upwork, Josiah positioned himself as an expert. Additionally, his hourly rate was at the top of the market. In this episode, you'll discover his strategy for how he used Upwork to have people contacting him! He was able to quickly replace his income and build his current business. Now, Josiah helps online content creators free themselves from tech headaches so they can focus on the creative work they enjoy.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/
On today's show, Lynda Sunshine West who shares her story of living a troubled childhood and how that led her to where she is today, a Women in Business Mentor and Leadership Coach. She vulnerably shares her "Year of Fears" after her mentor challenged her to write a book. That book opened the way for more purpose in her life. She also shares the ups and downs of growing a business and finding her niche.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/In 2008 Penny became interested in hypnosis as a result of her work in anesthesia. After experiencing the power of hypnosis to completely block pain during her certification training, a new passion was born. As Penny advanced her hypnosis training she recognized the power of advanced techniques to allow clients to release old useless beliefs, habits and behaviors. She has been on a path since that time to assist others in realizing their full potential.Penny is a two time #1 international best-selling author, award winning Board Certified Hypnotist with a background in Nurse Anesthesia and pain management hypnosis. She facilitates hypnosis sessions with clients locally and around the world using powerful advanced techniques and a mind-body-spirit approach to self-hypnosis.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/This is a special episode that will help you go from generalist to specialist. For those of you who are in the healthcare field. Dr. Christine Kaczmar has been in practice for over two decades. Her work is focused on helping people with digestive issues. She discusses how video and "putting herself out there" as helped her grow a global presence. Listen today as Dr. Christine and Patty talk through her story and the lessons she has learned along the way.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Happy 2020! So excited to relaunch my podcast. I explain why I stopped my podcast and what the impetus was for my podcast. It's taken on a whole new direction: Positioning Marketing. The name is: Positioning to Profit and it is all about how to position your business as a Category of One. I'll be bringing you my two decades of business experience and also highlighting stories of fellow small business owners who are doing it differently in their niche.You'll also discover my proprietary "Prolific Positioning" Framework that helps you align your internal and external positioning. This is the key to help you set yourself apart from the rest.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty Hey hey my legacy LEADER This is Episode 30 we are on Episode 30. Can you believe it of her legacy podcast? Today's episode is Sandy Vo. She is one of the most grounded people I have ever met. I'll give you the official she is a New York based meditation teacher self-care practitioner soul centered marketing whiz podcaster in a big believer in humans. And to say that she's probably one of the most grounded people I've ever met is an understatement.We connected through an introduction with Tara Romano. The rest is history. I absolutely adore her and why is because she's so real so authentic you will see right from the start of this episode. You see she is all about being online and showing up in the way that she's showing up. She's also super excited to introduce her ladies aligned event. You can find that. ladiesaligned.com. April 26-28 in Saratoga Springs New York.If you're in that area or interested in some deep connections with other women they're going to be talking about how to take that aligned perspective on life and they're covering the three pillars of living aligned with self-care money mindset and a roadmap to success. Again you could find that out ladiesaligned.com but for this episode we're talking about taking aligned action with Sandy Vo hope you enjoy the episode let me know what you think. I'm on social media Instagram Facebook even LinkedIn and of course at herlegacypodcast.com. Here is the show.Patty Sandy welcome to her legacy podcast. I'm so honored to have a fellow podcaster on so you know it's going to be a good show. And before I hit the record but we started talking talking about everything you have I mean it's an exciting year for you. So I want to hear more and Welcome to the show.Sandy Thank you so much. I am so honored to be here. Patty we had such an amazing conversation prior to even recording on the podcast show and just the first time that we talked. We talked for a little over an hour within 30 minutes. We were like you're my sister.Patty So cool it was so close we are connected via the amazing Tara Romano from Tone and tease and she just thought, Hey you too should connect. I was like OK. I'm always willing and ready because there are no mistakes. Right. So everything is divinely set up and it was a phenomenal conversation and afterward I caught up with Tara Romano and I said Oh My Good she is amazing.And she said actually Patty she's like she's in her 20s and I'm like oh my gosh she's so grounded. Like I literally was, not a basket case but legitimately finding my way in the dark. Like how are you so grounded? Let's start there.Sandy Oh my gosh I feel like you come to the place that you're up because of where you've been. And so I mean when I was 12 years old 13 years old in the seventh grade I was already doing ecstasy and smoking marijuana and drinking Heineken and literally skipping school still got great grades and everything but I just started so young. I mean even when I came to like my menstrual cycle I had it when I was 8 years old was when I first had my period.So I don't know. I often hear that I am an old soul and I don't know if my life in this like physical reality is just like catching up really quickly but yeah definitely been through some really wild times in my life. And by the time that I was 21 years old I was ready to just discover my soul and know who it is that I am and ask myself those deep deep profound questions that sometimes it takes us until we're in our seventies to ask ourselves like who the hell am I. Why am I here?Nowhere did I come from. Where am I supposed to go? What am I to do? Those are the five essential questions of life and you know all of that led me to my meditation teacher and then developing a meditation practice and then now becoming a teacher. Being a teacher and being able to work with a lot of women entrepreneurs and helping them to tap into their unique gifts so that they can really live a life of purpose. So it's definitely a journey.Patty I say, so I guess going back to that point where you said at 21 you had that realization. What was the epiphany that brought you to that crossroads where you own need to do something different?I was in a conversation you had something you witness. What was because it's always some events a moment the catalyst for that call to adventure to a new adventure?Sandy Well yeah I love that question and I think it's always a series of things that actually lead up to that pivotal moment it's never just like this moment comes up and you suddenly decided to change your life. It's a series of all these events. And you know I had always thought that my story had stems from a period in my life where I had dealt with really deep depression.So my dad had just left our families so I'm the oldest of two younger siblings and then my mom and my dad and they are both immigrants from Vietnam and we had this really like happy childhood like we had a really happy family and everything but you know my mom was again Bucolic. And I think that really drove a lot of arguments between my parents and then it got to a point where my dad just couldn't handle it anymore and then he left like he just left. And that was so hard for me because I'm so close to my father. Definitely a daddy's girl.And we also share the same birthday. We're both Scorpios. He is the person that I can really have this like soulful conversations with even when I was 12 years old you know just sitting in the car on the way to get groceries or something we would have these amazing talks so for him to just leave was so difficult. And then fast forward to when I became a freshman in college that was a really really one of the most challenging years and then years to come in my life because that was when the depression really hit me deep. I found out that my cousin who was really the only person that I could go to to share some of this things that I been experiencing in my life.And you know how like we all have that one person like that one person that you can pick up the phone or you can call and you can just like share whatever it is on your heart and you know that they're not going to judge you and they're just going to love you. Like sometimes they give you tough love sometimes they make you cry. But anything that comes out their mouth is just like wisdom that need your soul and that's who my cousin Lena was and he's yours truly like my big sister.I've never had. And so Lena I got diagnosed with leukemia back in 2008. And you know when my father had left it was her sickness and everything that was going on with her was a great distraction for me to not deal with that pain because I was so focused on you know I was living in New York driving down to Virginia at the time and being there by Lena's side of the hospital and just like lifting up her vibes. So I find out when I'm about to head into my freshman year college that Lena passed away from leukemia at the age of 20 years old. And like I didn't make it there in time and I was so hard on myself. I remember like her mom calling and saying Sandy like she doesn't have much longer like get down here as fast as you can.And I was literally about three hours away when I got the phone call that she that she's gone. And so that was a very pivotal time in my life and it led me to this place of just like becoming someone that I don't even realize who I was anymore. You know and then at the same time you know this is something that we've all dealt with in college. I was in a relationship for six years and my boyfriend at that time had left me as well. So I got to this place where like I'm made up these stories in my head that you know everyone that I will love in my life is just going to leave me. And I started developing this fear of abandonment and so what do we do.What is our ego do to protect ourselves? Because it's so smart. It starts to build up walls and then I started isolating myself. And while in front of you know if you accept everything at face value then I look like I'm a happy person you would have no idea that I was depressed. I had friends I went out to parties and all the things but when I went back home to my dorm room and I was there on my own and I just I just wanted to stay there and it got to a point where that's exactly what happened. I remember I would walk out on Campus and people would see me and they would be like Oh my goodness I thought you transferred.And that's how like depressed and how isolating I became. And I had always thought that that's where my story stems from. Eventually you know I reached this point where it was my sophomore year in college I had racked on about 50 pounds of my body. And you know how you don't listen to pain when it's just whispering to you. You listen to one it's actually like viscerally something that you can feel in your body well. I felt it in my body I remember like literally like licking the crumbs off a plate in my dorm room like because this food brought me so much comfort but pain at the same time and I looked down at my body which was like you know at the time it was before I got to college I was like 115, 118 pounds and then I you know I became like 145 pounds.And I just look down and this extra weight is really like this extra like weight of pain that I'm literally holding on in my body. And I was like this needs to change like I need help. So I didn't talk to any friends about it I didn't vocalize anything about it. I just brought myself to a psychologist at the school and I was like I need to get out of these. I don't know what's going on with me like I'm not the same like I'm usually vibrant passionate and happy and I don't feel that way at all I just feel like I'm faking a smile on every day. And I like things feel gloomy and I don't know how to describe it.And I thought that I could really dive in deep with her because of her profession. But she literally had her legs crossed and then she had a clipboard on her lap and she without diving into my story or asking me any further questions she wrote me a prescription for antidepressants.Patty OH my God.Sandy And for so many people medication is a route that helps them to become stabilized and helps them to get to where they were. But in that moment something greater my soul was just telling me you do not need this. Like there is another way and it was a very subtle subtle whisper and I made a decision to listen to it. So I just left that prescription there and I was like No thank you. I walked away. I watched a documentary on Netflix about juicing this about intelligence.Patty I'll say the same I'll probably say this one because it was really I went out and I bought a very expensive juicerSandy I did too. Oh yes. Yes. This was back in 2012 and then I decided I wasn't going to stay and like the college world anymore because I had gotten sick of just drinking too much alcohol and doing too many drugs and just hanging out with you know the wrong people at that time for me.So I went back home and bought myself the expensive juicer and I just started exploring right. I just gave myself permission to explore even if it's not like the healthiest thing to do. But for one whole week I just juice. And it did its job for me because they cleanse my body of all these heavy toxins that were in it. For that I stopped it every single day and I started feeling really really good about myself. You know how when you like change how the habit and it feels good because it feels so good. Why would you not want to keep doing it right? Like if something is pleasant to you and it brings you pleasures then you're going to want more of it. And that's exactly what happened.I suddenly stopped craving like this foods that were not good for my body. Then I started being able to really turn into my body and listen to like what it's asking for and just doing tons of research and everything. And then I got to a place where I was like oh I love working out. It makes me feel good. It's that really likes the feel for me to release all of this energy that's inside of me and really at the time I had no idea.But this anger and so I started doing bodybuilding and I did that for one year and I decided that I wanted to commit to getting on stage for an organization and this was not my idea. Someone had come up to me and saw that I was like you know really toned and like I had all but like the fit muscles and tone body and everything.She was like Have you ever competed in a bodybuilding competition and I was like no that's really not for me. Like what I wouldn't do that long term or anything like that she was like oh you could just do it for a one time line just to prove something to yourself that you can make it on that stage. And that spoke to me because it's so easy for you to give up when you're doing something on your own.And at that time like I had built a really large following because when I was going through this depressed period I was sharing anonymously on Instagram like this was back in 2012. And like where I still have my own personal account and then I had this like anonymous account and my anonymous account had everything to do with like that and it's like diary and this is before fitness became really popular on Instagram and I started like having thousands of people from all around the world.And that was crazy to me because I was just a girl in a dorm room you know following my journey. And then I was like OK well if I tell these people that I'm going to commit to being on this stage it's called the WBFF organization in Boston on this date that it means that I have to do it. So I announced it. I was like on June 26 2013 I'm going to be like committing to making it to the stage. So I hired a coach to help me with my journey to the stage. And then. A few months later I made it there. And that day is also the same day that my cousin Lena had passed away three years ago. And it was the most beautiful day.Patty Event. And so what happened at that event. You know did you remember her during that day. Did you feel like her presence at her guide? How did the competition though. Was it a pivotal moment for you?Sandy Yes it was. Because you know I was telling you I had spent so long isolating myself and keeping everything inside. And I think it really helped about creating this anonymous Instagram account was that it really helped me to like verbalize how I was feeling because no one knew who I was. Eventually of course I showed my face. So what happened was by the time that I got to the stage that day you have a fitness aspect of it and then you have a fashion aspect of it.So I bought this beautiful white gown that I don't know how I got the money for like seven hundred dollars and I was just still in college at the time because I worked three jobs and then I wore on this white gown and I was like you know this is a commitment to me on this day to marry myself like I'm not going to get into other relationships. I'm really just going to focus on like what the heck is going on with me and really making me happy and making that commitment because I was really on the verge of just giving up. And so when I got there that day I felt her presence all around me.It was so strong. I remember going outside in the back of the building and taking a break and I felt like the sun rays kissing my body and I'm just like breathing and this fresh air and feeling her energy all around me. And then I had this like intuitive hit of sting. So I go and I asked the host you know can I sing a song called.There you'll be by Faith Hill and dedicated to my cousin Lena and they were so moved by my story and they had also featured me on their website because of my story just through Instagram and everything that they said yes. So I went onstage and I sang there you'll be. And I also shared my story and it was my first time being so so vulnerable about what I was going through. This like really deep and almost manic at the time depression and afterwards like I could just see tears like on all these people's faces. They're like over a hundred something people there and they were all strangers.And after that I come out backstage and there's a girl that comes up to me holds these gorgeous green eyes. Her name is Melissa Martin and she was like I just want to thank you so much for sharing your story. It touched me so deeply because I also lost my sister from looking at youPatty Oh my gosh. Oh my God. I literally just got chills.Sandy Me too, me too.Patty That is so, no it's not insane. It is so perfect. Wow. And if I could just because I litter I was like what. OK. First thing I have to tell you. Please write a book because I would buy your book literally immediately I'll be the president of your fan club. I love your story. I love it.For so many reasons is because through that depression that you went through you really found your personal power without probably even knowing that it was your personal power and then the vulnerability and the authenticity is what led to that perfect unfolding of you meeting the woman that became it is now your business partner. And to me that am the perfect path of aligned that is so amazing.So the fact that that happened and so now just kind of moving into your brand your brand is about alignment and you live it and you own it. And I just think that's amazing. So now they you know or you speak or you help women with alignment. What is that alignment? That concept of alignment what does it mean to you.Sandy Yeah. So just going back into what you were saying about my business partner when we met that day we just exchanged social media information and that was it. And then two years later remember this was in Boston. Two years later I check into a coffee shop in Hudson New York at the time and then she sends me a message was like oh you live in Hudson and I live in Hudson Falls at like an hour away from you. So I was like No way. It's amazing and then she reaches out to me and we set a time to have a girl day to paint pottery.And that's when our like relationship develops in such deep ways because we realized that we were living parallel lives and we both had experience such traumatic things in our lives and we're both boss babes and we could connect and relate to each other so much and all of this happened through what you you're saying Patty of living in alignment and living in alignment to me is really about uniting your outer world like what you see in front of you with your inner world. And a lot of times like we accept our reality of our outer world for what it is and we don't question. We don't ask the questions right it was really when I asked that question of who am I.Did I start going on this journey to really discover like who I am. If the question came from you then can't you also trust that the answer will also come from you? And so when we live in alignment it's really learning to follow our intuition that will guide us to unite the things that are happening in our outer world. And when I say that I mean our actions our thoughts and then with our inner world of our wisdom which we all have. And that's really what I call super consciousness like when you can reach that place of union or yoga right that's what the word yoga means.It means to yoke it means to yoke the outer worlds in the inner worlds then you are afraid this place of super consciousness and that's where the vaults of creativity and everything amazing that you ever experienced in your life like this mac book computer that Steve Jobs came up with like that comes from the super conscious wisdom that we all have. So that's what living in alignment means to me. And then the ways that we teach it through ladies align.So as Patty mentioned Fast forward to seven years later Melissa and I became business partners and it's through this path of living in alignment and we do that and we teach eliminators repeaters amount of self-care a wealth mindset and a roadmap to success. And those three pillars that really help women to recognize their own abundance and purpose and everything.Patty Let's continues with the show and I know we're super excited because you have an event that's right around the corner. Align & Rise. So are you going to be covering those three pillars or what is the intention that you're setting for that event.Sandy This event is so much something that originally is built through the relationship that both Melissa and I have. It's a deep rooted connection. So when we have our 150 women walk into this beautiful space that we're facilitating. We want them to have a deep ribbed connection with themselves and then with the women that are in the room so that by the end of the event they walk away with their sister and the way that we facilitate this is like you said you know our Friday night is our VIP night.And that's really the alignment experience. We have a really special mentor of ours that's flying all the way from the U.K. named Harriet Hill who is going to be helping us to facilitate that on Friday night it's really about activating women into their power. We're going to be doing a garden circle really holding hands and allowing that energy to just move through this beautiful feminine space. And then on Saturday we're going to have Tara you mentioned Tara Romano earlier. She is going to be opening up with her tone and tease experience a really helping women to move through those chakras and getting comfortable in their body.And Saturday is really the self-care and the wolf mindset day. So I will start off with grounding women into that soft care talk and a little bit about my story and then it's teachings of self-care. And then we'll have another guest that will talk about frequency and vibration. Melissa will talk about money mindset and then money consciousness and really helping women to understand that self-care is not just about a manicure and a pedicure. It's self-awareness. It's something that you do. Moment to moment and a money mindset isn't just about making a lot of money. It's learning how to receive abundance receive abundance at a small level.For instance when you're at the airport and a man is asking you would you like me to help you put that luggage you know on top of the compartment. Typically we say no you know and if we're rejecting abundance add a really small level of someone asking us if they can help us. We reject that. Then we're also rejecting abundance at a larger level and we wonder why we're not able to hits you know that monetary income that we want to have and it's so much due to what we're able and willing to receive because it's all energy right. So Melissa is going to talk about that and Harriet as well. And then Sunday is really the road map to success.So a lot of times women will feel like oh I have all of these tools. Now I am so equipped myself care practice. I'm going to a place where my creativity is just going through the roof and I really understand what my gifts are. But now how do I market myself like how do I do it in a like way that is in alignment to who I am instead of getting caught up in like the paid followers and like those paid sponsors and all those things right.So a lot of that is built on relationships that we have amazing women that will be coming through and they'll be teaching business strategy and really helping these women to understand who their ideal target audience is and how they can speak to them and how they can build a loyal following that will sustain their businesses for years to come and not just get so caught up in the craze of having tons and tons of followers so that's going to be our Sunday so it's an implementation of this feminine and masculine energy and this energy of being and then this energy of doing and you get to have both like you get to implement both.So there's as harmonious action that happens and you walk away with not only the shifts in your own inner being but you also walk away with the tools and a game plan to get there.Patty That is so comprehensive and amazing. And I want to go back to this one point that you made which I literally was like oh my god I get chills it so good is because for a long time I was guilty of this inside anybody that will just like you said they try to help you with your suitcase.Right. Putting it in the overhead bin on the airplane. I really don't know how I got that I got it. And it's so true what you said is these little actions that is opening our channels of abundance that we're cutting off or I can't tell you how many times growing up I had this desert issue. Somebody wanted to pay for my water.But that's ok that's ok. Say you're cutting off so much of the natural flow of what is wanting to come to you. And they know that that manifests in bigger and bigger like the snowball effect of a business as deserving issues and that is why isn't it made is this working. And why am I working so hard it is coming from such force as opposed to what you're saying or the way that I am uprooting it is just play into the power of it.Sandy Yes exactly. And that's from much of what this whole alignment thing is. You almost don't have to do anything like you just have to listen and then follow what's coming out. Ladies aligned our company that Melissa and I forms was not our intention. It just happened and we were open to being the instruments in the vehicles to carry this action.We literally just came up with a line and rise the idea that seven months ago in November and we were supposed to have our event in January and we had a huge snowstorm here in upstate New York.So we got rescheduled and cold or postponed till April and now we're able to have women from all over the world come speak at our event and then women's flying from all over the nation to be there because we are able to move to the state. It all happens the way that it's meant to you when you live in a climate and when you allow yourself to receive.And I was sharing this on my my insta stories and if you guys are on Instagram please connect with me I Love like just voice memo and chatting. I am Sandy Vo on Instagram but I was just talking about how I had signed up for this new class. I was telling you about that earlier Patty Blake doing the combination of orange theory and then it's like length. And at the end like you do this press with these heavy sandbags. So I was doing a clean press and then I was doing shoulder presses.And so by the end of all of that I'm exhausted but I still have to take those heavy sandbag and I have to put it back where it was and yet the lips and I'm five two like I had to lift it up a little higher to reach that point. And meanwhile there's this gentleman next to me. And the old me that is fierce independent like I can do it on my own. I'm strong enough right. I would have just been like I'll push through like I got this.But the new me pays attention. The new me is aware of my body and also of my surroundings and I notice a guy that's really tall has muscles is like standing there. And he had just put his sandbag up. He turns his body to me and he is ready to help me put mine out.But then he doesn't say anything because I'm thinking in my mind that this is probably happened to him so many times of a gym where he would offer to help a woman with putting her weights up or putting something back out for her and she'll say no I got it like I'm good. And that has been me so many times.So I notice this body language and I turned to him and I made eye contact with him and I was like oh this is really heavy. Do you mind helping me lift it up? And then he goes yeah like. And then he just grabs it and lifts it right up and like it was always like he like this with his hands that you can't see me right now. But just like like wow I did that and I felt in that moment this equal energy exchange.I feel so much like a woman like I feel like a queen for letting him do that for me. And it probably made him have this space that made him feel like such a man. And I walked away like oh like that feels good.Patty That feels really good and I love that. It's yeah you're honoring that chivalrous offer. Yeah what happened to the stove through it and its like God is so good. That's such a good lesson. Just allow it to naturally flow like whatever comes instinctively intuitively that's the biggest thing. Intuitively just like ease into these types of things and any time that you go with intuition your gut your inner light just always doing in the right direction always.Sandy Yes.Patty When it starts with something as small as that and that was for me the big epiphany I and that's why you said it's the little things. And so we focus on intuitively big decisions is no. It's this incremental sort of cyclical muscle that you build by the little things and the little ass and the little exchanges and be really present and grounded and trusting that that power within you is going to guide in the right direction.Sandy Yes. Even at the little levels even when you're at the gym even when you're walking to the store and someone's opening the door for you let them open the door for you. Right.If someone wants to open your car door for you let them open your car door. If someone wants to pay for your lunch let them pay for your lunch. You're going to give that energy back. You know somehow some way.Patty Yeah I love it. I love it. It's like you're opening up the channels of abundance and you're giving them a read that like Ok I'm open you know the vessel for the abundance and everything that's coming to me like I'm a like I'm trusting. I'm you know seriously huge epiphany for me with what you just said literally. It was awesome. I love it. So tell me what you envisioning for your business in the last say over the next two three years. You're such a great trajectory.Sandy Oh my goodness. I love this question that I've never been asked before. So I shared with you this in our previous conversation that we had but I really have this calling to shift to the brand that I have right now on. I have a podcast called Dear Self and Co. I'm going to make a pivot.Call it super conscious soul so I feel so called to help a lot of these women entrepreneurs or influencers I have hundreds of thousands of followers on Instagram that has a six figure income and all those scenes you know.But I'm seeing that there is behind the scenes of it all. There's so much of this like emptiness and this void and this need of like wanting to achieve and achieve and do more and do more to prove their worthiness. And so super conscious soul is really going to be about helping women to tap into that super conscious wisdom that we all have in yoga. They say that all the body is in the mind but not all the mind is in the body. So there is a portion of your mind that is beyond the mind and when you can access that portion that's when you'll have that creative idea or downloads a call for you to really fulfill your purpose in life.And I just also want to say that sometimes your purpose in life is not about writing a book or like doing all these big amazing things like your legacy can be and you like helping an old woman cross the street or taking her bags and keep bringing it to our car sitting down with a homeless person and just how looking him in the eye and having a conversation with him and asking him how his day was and getting him some food like.Those are the little things that make up your legacy and it doesn't have to be anything grand. So that's what I want to shift my business into and definitely teach more of meditation I want to teach at least a million people meditation within the next two years and I will also be writing my book.Patty Oh good. And feared out I will be part of YOUR LUNCH TEAM.Sandy Yes I'll definitely keep that in mind.Patty Amazing. OK so a couple more questions what's the best piece of advice you've ever received.Sandy I want to go to the very first one that came in my mind and it is a quote from the Upanishads and the stages say you are what your deepest driving desire is and as your deepest driving desire is so is your will and as your will is so is your deed. And as your deed is so is your intention and as your intention is so is your destiny.Patty Oh my gosh you're so profound. It's amazing. It's so beautiful. Who's that? Who's at by?Sandy the Upanishads.Patty Oh God the Upanishads I love that and dear Sandy. After all is said and done. What do you want your legacy to be?Sandy Gosh it's such a great question. I'm just picturing myself right now like I'm time traveling to the end of my life and I just want to be able to look back and say I was here like I came to do everything that I was called to do. I loved I lost. I had the full human experience. I honored the pain. I honor the happiness and I was able to give to people by just being present. And I was able to love and be loved. And that will be my life.Patty So you're totally aligned.Sandy Yes totally alignedPatty Sandy I find used to be just so remarkable. And I'm sending you so much love and I honor your personal power at the highest level. I know that your event is going to be a huge success. So how did people find out more about your event how to get a hold of you everything that you have going on.Sandy Yes. So first of all as a thank you to you and the her legacy tribe. I just want to give the code aligned 10 for those of you that can still hear those podcasts in time and can make it to New York it's in upstate New York Saratoga Springs. I you can't find the events www.ladiesaligned.com/alignandrise and again use the code aligned 10 so that you can get 10 percent off your ticket.Patty Brilliant and out all of the social media handles for Sandy will be in the show notes Make sure to catch that Sandy. Thank you again so much for being on the show. I absolutely invite you to come back on anytime you want. I love our conversations.Sandy Oh we can go forever for surePatty Actually.Sandy I love you and I really do appreciate you just holding the space for just to pull out the stories. It's amazing and it's truly a gift that you have Patty and I really appreciate you for that.Patty Thank you Sandy. Alright till next time.Links:Sandy Vo (contact@sandyvo.com),Website: www.ladiesaligned.com or www.sandyvo.com,: Align & Rise 3 day live event April 26 27 28Social Media Handles: @isandyvo* @ladiesaligned, * : Send me a DM on instagram @isandyvo or * email contact@sandyvo.com,

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/HLP_029.mp3Patty: Hey there my legacy leader This is Patty Domínguez with Episode 29 of Her Legacy Podcast Reinventing yourself and your Business with the amazing Kelly Howard, Kelly has had an amazing run at entrepreneurship. Being a business boss she has started and built and sold business number four. So in this episode we're talking about how to know when it's time to sell how she knew literally what was holding her back from selling.And then just the overall mindset of what it takes to get into this frame of mind and do it knowing setting the intention that on the other side of it you're going to be fine. We know that being an entrepreneur is not for the faint of heart.And so I deeply appreciate these kind of conversations with women who just have that fortitude and the knowingness and setting the intention and seeing it through. I particularly admire women like that so I'm super excited to share Kelly's story with you here on Her Legacy Podcast. And please do hit the subscribe button if you haven't done so. And of course let me know what you're thinking about this episode. What other topics do you want to see? Because I'm always looking for new guests to bring to you my legacy leader. So this episode is a special one with Kelly Howard. Please do enjoy. And here we go.Patty: All right Kelly Howard thank you so much for being on Her Legacy Podcast. It is such a pleasure. And it was actually commenting and how fresh faced she is today. She's putting me to shame you. And because this is not a video podcast Thank God then just wondering knowledge with you. OK. And welcome.Kelly: Thank you. I'm super excited to be here and I told Patty that the reason I was so fresh faced was I actually showered this morning which of course when you're online you have to do that right.Patty: The secret of owning your own business you know getting to decide whether you want a shower or not. I wanted to just say we met in person at a mastermind a week ago and it's such a joy to connect.And I got to tell you I did a show talking about just how important connecting in person is. I mean you can have group code you have an online presence and doing that kind of thing but there's nothing like being physically in front of a group of people and connecting at that level.So I just want you know I'm so glad I got a chance because we were laughing so much and having so much fun and learning and immersing ourselves and just new depths of opportunity and it just been fantastic so far.Kelly: Yeah it was very brilliant.Patty: Yeah it was awesome. All right. So I'd like to get braggy with all my guests and I want to know what do you believe your superpower is.Kelly: Oh my superpower. OK. My superpower is a weird one. I have the ability for good or for bad to not remember something that wasn't good. So yeah. So this is the way that works. Like I'm just going to make something up. Let's say that someone did a really bad review on me.Patty: Yeah.Kelly: Right. I like Oh Bad review. And then that would be it. I would never remember it again. And if I saw that person I wouldn't remember that it didn't happen like there were times when my partner would say you can't do business with that company again. Don't you remember what happened I'm like No.?So my team part of their job is to keep track of things like this. I don't know if it's a superpower but it really makes my life easy.Patty: Oh my God. Well we know that the cause of our suffering is attachment. As the Buddha says and that your ability to be removed from the outcome is exceptional and that is literally what causes all suffering.Kelly: Yeah, I guess that's a great way of looking at it. Thank you.Patty: Yes. I mean I literally get chills because how many I remember in my first podcast that I had this was in 2015 I think we got one bad review and it was completely ridiculous it didn't have anything to do with anything with the podcast. I was literally sick about it.I was like how could somebody not appreciate it and we just take it so hard or if somebody comments on your work I mean how often has that happened. Or something as not well received. We look at the bad and bypassed the good and we just get mired in the bad.Kelly: Yeah. It doesn't help I know that like at one point I used to check and see why people unsubscribe. Like if they unsubscribe from email list. Well because Kelly Howard is a litchi cried a lot so hard And after that it's surreal I don't I would look at my own tabs anymore.Patty: Oh my gosh.Kelly: I remember it. But it struck me as a rather funny actually. So yeah yeah I guess it's just holding on those things just doesn't help much.Patty: It doesn't. It doesn't. That is truly a superpower. The one thing that I say is just as a total aside I have been so amazing about, I want people to unsubscribe like don't waste my e-mail service provider people's space type of thing. If you're not interested. Yeah. And I think it was Lisa Carpenter last year she talked about doing a massive cleanup just kind of a recon doing her e-mail list.Kelly: Sure.Patty: It just unapologetically. She's like you know these people are never going to do business with me because I know we have such an attachment to our list size as supposed to the quality. So just as a little aside as it comes to my mind there's nothing wrong with that.And I know we just put so much weight on these dumb things that don't matter at the end of the day and you just a perfect example of the way they explained it you were you just laughed it off you know.Kelly: Yeah.Patty: Yeah. It's incredible. All right. So I thought it was so fascinating when I read when you first fill out a form or just about just what you've been doing in this incredible background that you have had you started growing building and selling for different businesses.Kelly: So you're truly truly an entrepreneur.Patty: Yeah.Kelly: I don't. I mean I work well with others but I don't work out what someone tells me what to do.Patty: Amazing. So tell me about like is this something that you always knew that you would do or did just organically happened because you're just wired that way for something new.Kelly: Yeah I think I am just wired that way. I couple of very young stories like you know I learned very early on that if I wanted a horse I had to clean my horse stables. I did the horses Ta da da Right. So that's how I figured out that I got what I wanted.So a few years later I was able to drive. I was 16 at the time and I saw a fruit stand on the side of the road. I stopped and I'm you know watching these people and people just fine all this stuff and I thought why can't I have a food stamp. So I served fruit stand and my mother said we look like the grapes of wrath.My little brother and my friend from down the street to work we would drive to this fruit stand every day. But it was amazing like I had no knowledge that I couldn't do this. So I just did it and we got shut down by the Health Department they extend something back up again. Well, All right. And it was stupid just like how much money we made. It was crazy.Patty: Wow.Kelly: And it just kind of stuck with me after that. And then you know I don't do well with someone telling me what to do. You know I'm just not very good at that. So it just stuck with me and that's what I've been doing ever since.Patty: And out of curiosity what are your core values.Kelly: Oh freedom is clearly the number one driver.Patty: Yeah. Yeah. And that is just we're really addicting. And here's the other thing is that the fact that you just did it and didn't even think you have this ability to remove yourself from the outcome. Did you have any fear of failure or anything?Kelly: Oh at that time no. I will say that as I've gotten older and businesses have become more successful then absolutely. Like right now and I'm sure we'll talk about it later but right now I'm in transition so I'm starting something new. Like early it's on my desk whatever new it is. And there's absolutely some I don't think fear is the right word but if I paid attention to it I would be afraid. So I have to just like or remove myself from the possibility that it could flop and I might not do it. And just like focus on that outcome.Patty: And how do you do that? How do you say OK how do you catch yourself because I know we talked right before it hit the record button this last business as you were ready to sell it you're kind of exploring whether to sell or not. And the question of one came up and you find yourself too much in the comfort zone. How did you set by to that?Kelly: So yeah. So I was way in the comfort zone. And I had realized that this business went on for a long time I think I was in it for about 14 years. And it was the most successful business I've ever had. And I was really cool was every day money would show up in my account.Patty: Unbelievable.Kelly: Magic right. It just it was a membership company. So there was just always money in my bank account. And when I decided that it just my heart wasn't there anymore. You know like energy my heart like when I woke up in the morning it was like Yeah, let's go do this thing. It wasn't like yeah let's go do this thing. So it was time to change. And I definitely I guess the right word to say is that as I was closing on this business there was a little bit of a head around my throat.Oh what are you doing? Like really. You're doing this. And then the other side of me is just like just don't even think about it Kelly. You cannot think about a bad outcome if I think about a bad outcome. Then I'm stuck. Right. So whenever I go to bad outcome I just like I guess it comes back to at superpower really just turn my brain off it's like whatever. Let's not think about that. We'll think about unicorns and rainbows and Right. It's the only thing I know to do. Like literally right.Right now the way I structured the cell of this business because I want to do it so quickly all of while not all of it but the majority of the revenue comes at the end. So it was a serious leap of faith on this one because I mean I have bills I have ongoing you know expenses and starting a new business but I still went OK well let's just see what happens like worst thing that can happen is I go back and I started another fruit stand or start stacking groceries right. Like.Patty: Gosh you're truly an entrepreneur, like you're like yeah what the worst thing that can happen is and if we can wrap our heads around that and say you know what. You're still going to be OK. You're going to be OK.You have the ability to create money. I mean it's like when you really recognize and coming from a place of if this doesn't happen then there's always something else that mentality is was going to help you stay in the frame of mind that you're going to be OK.And I know that makes sense but I think it makes a lot of sense and I think that people hold on like because I've heard this before and I even had clients like this has to work otherwise blah blah blah my bringing in such a bad energy source. And like it's like you're forcing it to happen and I know I literally have been there too I am notorious. I remember having a coach saying to me you are literally one of the worst hardoholics I've ever seen. And that show me just my wiring. Like I'm going to work myself to death because this has to have it. And it sounds like for you. You almost say OK I'm going to forge ahead on this but I know that if that doesn't work there's always going to be something else.Kelly: There will be I mean if you think about it. We live really easy lives right. Like I mean really occasionally if you look around our lives we're all crazy. So the worst thing that could happen for me isn't that bad right.Like I mean there was a time in my life when things weren't great and I would realize that even in times that weren't great I was still better off than I ever really probably expected myself to be as a child. Right.So I don't even know how to say it it's just that something else will happen. Like you know something better will come along. Things just worked out. Oh there's light all we end on built a fear of life right.Patty: Yeah but you know it really is true. It was just I've meant before we hit the record button I was talking about how I went to dinner with some friends and they are not entrepreneurs. They work for companies and my friend was saying just how unhappy she is and I was talking about how it has literally been seven years since I've been in corporate and I just cannot wrap my head around ever going back and I always say it's because I know too much.Not that I'm so much smarter that I know too much of what it's like to live on the other side. And for me that sound like for you because this is what sparked this comment is that my inner peace of not having to deal with other people's bullshit in a work situation my inner peace is more important.And if there's ever a situation where I'm just not making as much it's ok. I prefer to have my inner peace I don't need the super designer bags, do I like them absolutely. But if that means I have to forego those types of things I know that I'm going to be OK because my inner peace is lost in court.Kelly: Yeah it is true. I mean if you don't feel good inside then it's just not fun.Patty: It's not. And I wish more people understood that. And I mean I've come full circle and that realization is that I just love the perspective that you naturally have that I've had to find out on my own and I think in a very hard way. You know verses like you're just wired that way which is so fantasticKelly: I mean our society doesn't teach that.Patty: No.Kelly: You know I mean it is very much like you need a nose to the grindstone you need to do things right you know if you don't be irresponsible like don't get rid of a business that's working.Patty: Great.Kelly: You doesn't know what's going to happen next.Patty: Yeah.Kelly: that's just kind of social.Patty: Yeah it is just the social pressures and when you finally like all the irrational rules. Right. The really weird unwritten irrational rules that you kind of people are probably thinking you're crazy for doing that. So how did you get over your whole imposter syndrome is it because you didn't want to sell because you didn't know what was next or you didn't want to go into the West next.Kelly: So OK the imposter syndrome this is what happened it was back in August when I really decided OK you know quit partying around like I had a broker. But I really was like you know yeah yeah. Don't like that offer or whatever. Not interested. And I realized that I was really kind of holding on. Right.So I was like what am I doing. I mean why I am holding on. And it's because I had become such a big dog in a small space that it was really easy for me. Right. Like you know I was known in my space. If I spoke people listened. You know it was kind of like ego right it was just like total ego thing.And I was thinking well now I'm just no one right. I'm just no one again in a no one space because I don't even know what I want to do. And in that you know it took me it was probably four months of just kind of wallowing around in that thought process because I was just like well you know who am I going to be. So then I decided I was going to be is Kelly 4.0,Patty: Oh I love that.Kelly: That was it. You know reincarnation here and it's just a joke. And then when I jump I start thinking about like I still if you were to say like you know gone to my head. What are you going to do? I'd be like this.I has done it well. But the truth is is that you know I know what I'm good at and I know where I can help. So it comes together.Patty: Let's continues with the show. So this new brand that you're working on and it very much is in the early stages is fit is freedom. Right.Kelly: Correct.Patty: Can you talk a little bit about your vision as it is right now because we know that you can fit itKelly: No absolutely. What I know. I guess I get so emotional around all of my friends who are whether they're entrepreneurs or women who work for corporations. I hate the fact that something I hear all the time is Oh yeah yeah I know I need to take care of my health. I'll do it tomorrow I'll do it next week I'll do it when this project's done. I'll do it after I launch you know whatever it is and it always is getting put off.And what happens is that I see my friends like you know doing the things that they love to do they start gaining weight. You know become inflexible and they're just not caring for themselves. And it's what I. I got a couple of years ago I started realizing I was getting what I called Launch Hangover's like I would do these big launches right. And then you've got runway up to the launch and you got to clean up after launch will this had three to four month period. Right. And I was just like working my ass off.Patty: Yeah.Kelly: They were successful but I wasn't because I wasn't taking care of myself like you know my food. I'd start having food delivered that was just like the local Chinese food and whatever right. You know things I don't normally do and not going to the gym.So that's where it all came from. I'm like OK I had to turn it around and once I turned it around I went you know this is something that's important because how can you and everyone else and myself do the things that we need to do if we don't sulk it.Patty: Yeah you're absolutely right. I know last year I was focused on work and I was sacrificing a lot of the health and that's so easy to get into that rhythm where you say oh later I'll do it later. And it's just not enough. And I know like something happens after 40 where things are just not working the way that they used to.Kelly: Well Yeah it actually starts out at about 30.Patty: Seriously.Kelly: Yes.Patty: Oh my gosh.Kelly: But it's happening on a cellular level. And so then by 40 if you've been kind of you know doing the work wrapping during your 30s and by 40s it starts showing up and then if you keep doing it then in the 50s you're like oh man can I get it back.Patty: Everything's hurting and it's so much harder.Kelly: Yeah.Patty: Oh wow. So then what is the structure of your new business going to be doing you think is it going to be a membership as well or are you going to do more retreats.Kelly: Well actually a great question. I will start with a simple online 10 week course with coaching a weekly coach course. People can either do it yourself or you know do the coaching monthly.Patty: Yeah.Kelly: That's step one step two is a retreat because I events are in my blood like I just can't help it. I just do events right. I've always done a bit. So a couple of retreats here. That's it no more. And then the final step is a membership where people can be accountable with each other and stay there because there's so much to be said for.Well it's like you're talking about community. Yeah. If you're not connecting. Especially if you're working by yourself right. Like if you're not connecting and you're not having fun and you're not being accountable you're not turn load then trimmed there when you're all together then Life start shrinking and we don't want life to shrink like I mean we do this for ourselves so life can expand and not so it shrinks.Patty: That's so fantastic and it sounds like you have the structure in mind because you've done it before and it's just going to be easy peasy once you hone in on exactly what the experience you want your people to have. And we've heard that before.Kelly: Yeah yeah. I mean it's kind of like Chibbies. Right.Patty: You're like piece of cake. I like this... All right. So then what's your vision for this? It is freedom. Let's say over the next two three years.Kelly: OH OK. Let me clarify that like what does the business end up looking like what is the business. Where is the business? Maybe a little.Patty: Yeah. So for you. What do you wanted to look like. You personally because you've been in your last business you have for 14 years you anticipate holding on the same view. You want to get it to a certain level and suddenly it has that always in the back of your mind.Kelly: Yeah that's a great question. So I've never had a personal brand before. And the reason I haven't is because the personal brand is harder to sell, right. I am kind of at the age now where I probably don't have Kelly 5.0 in me likeYou know I mean really the truth. So what I assume is that I wanted something that was very location independent everything I've had in the past has been tied to the city and the cities but also for me but it's been tied very tightly that way.So location independents small team. I've had big teams I've had little teams. I want little team I want like you know at the most. There are five of us and we are just like kick ass and take names. In a very small group less is more for me these days. My word for the year is ease. I want things to be easy.Patty: Yeah.Kelly: So easy to me is not a big team a simple structure. I don't do one on one coaching because that's not easy for me. It doesn't light me up.Patty: Right. Right.Kelly: So I want things that just make me happy. And I also want a lot more playing in the next couple of years. I kind of dialed the back these last two years. And I mean I'd like to get out and backpack and kayak and things like that. So I've already put big chunks of time in my calendar where I'm just taking off you know.Patty: Oh that's so amazing. I remember hearing on somebody in the online space that is like an author speaker. He said that at the beginning of the year him and his partner they take 100 days on their calendar where they just take off.Kelly: Wow. That's awesome.Patty: So yes that is number one on his calendar when he talks about goals and objectives and all this and then says one of the 100 days. And where are we going. And I thought that was so brilliant because it makes it a lot negotiable.Kelly: Yeah.Patty: And everything else works. Now isn't it.Kelly: Yeah. Now I got to go back and look at my calendar.Patty: I know I thought that was so smart and it just reminded me and I heard him say this like literally four years ago. But it just popped into my head because of the way that you set age you're like I want to do more of the fun and this and that and so what if you sat down on your calendar and just made it a nonnegotiable. And I think that's how it doesn't get away from us because we have a tendency like the largest lets file that later.Kelly: I mean I don't you know I've done that and.Patty: I just love that philosophy. And he's all about my business works for me and my partner in the set up in the lifestyle that we want.Kelly: Right. That is the lifestyle that we're doing rightPatty: Oh Yummy. I was like oh my god that's so smart. So I don't know. I'm all for that and I think that's something to really consider a dodge because I definitely see the value in that. I mean think about it like almost a third of your year is based in enjoyment and connection and the relationship holding for me. Tell me that you're not going to have a richer life just by doing that.Kelly: That's right.Patty: Fantastic. OK. So we're going to turn the corner here. Think of a song that would represent your life. What song would it be?Kelly: OK. Sure. Big fan of James Brown. I feel good.Patty: I love it Kelly I feel good.Kelly: I love it.Patty: That is awesome. OK. And what is one personal development or growth habit that you have that's worked for you.Kelly: Woo maybe a bundle is at work. I have like a little bundle that I have every day. I can't tell you that I knock it out of the park every day. It's probably 70 percent that I hit it. But the bundle is I write a journal. I meditate or I do self-analysis.I put my vitamins out like I am the worst vitamin I'm a perfect vitamin buyer. Terrible vitamin consumer right. So the vitamins go out and then the other thing is I write my goals too.Patty: Oh wow.Kelly: I kind of bundle that little thing into the morning.Patty: Oh that's brilliant. It's a good morning bundle for sure. And then what is your definition of success.Kelly: Wow. I think it has come back to freedom. You know I mean that really is our definition of success to meKelly: Yeah let's say you have that inner peace All the inner peace boy that's what I love it...Patty: And then after all is said and done Kelly what do you want your legacy to be.Kelly: I'm not a person who is generous with her time. Like I don't I don't volunteer. You won't find me you know at the local shelter volunteering but I am generous with my money.And I want to be able to have a legacy where I know that by what I have created I have been able to create. A better life for people who need water for animals who need homes for women who need shelter for children who need love.Patty: I Love that is beautiful. Yeah because when we have money we have choices and more money more choices on how to create more impact.Kelly: Yeah.Patty: Which is really cool. And so how do people get in touch with you if they want to hear more about Fit is freedom what you're doing which backup event this year.Kelly: So you can find us that fitisfreedom.com and that will lead you to the podcast it leads you to me at least your downloads. So once again it's just fitisfreedom.com.Patty: Brilliant so fit is freedom dot com it'll be in the show notes and all the links will be there too. With Kelly's social media handles and ways to connect with her. Kelly thank you so much for being on her legacy podcast.Kelly: Oh thank you. I mean I'm so grateful. Thank you.Patty: Likewise.Here are the links where you can reach Kelly Howard:Kelly Howard (kelly@angeltiger.com),Website: www.AngelTigerFit.com (being rebranded to www.FitisFreedom.com),

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there, my legacy leader Patty Dominguez here with another episode of Real Talk now. I have been traveling and it has been quite a whirlwind.I am so very very thankful for the recent trip that I took. I am a member of a mastermind and I'm one of the coaches for my mentor Jim Forten.And he had the most amazing mastermind events last weekend where we got to meet fellow members of the mastermind. We of course have met online via zoom calls and Facebook groups send that kind of thing but there is just absolutely nothing better than when we meet in person and he connected.If you're not a part of a mastermind or smaller group where it becomes a think tank if you well a really wonderful way to share your thoughts your insights the things that are going on in your business in a super safe space.So if you are not a member of something like that I highly encourage you to do that because we in essence are a product of the people that we meet and the books that we read.I think it was truly tremendous Jones who said that and thought it was so so stellar and I absolutely agree. Anyway I'm still flying high from that amazing mastermind. It was just so phenomenal and I'm catching up and had some some interviews but I didn't want to not post something on Wednesday.So here we go.I wanted to talk to you about a really great conversation I had with a client of mine where we were talking about just how noisy things are online and social media and Gosh. Isn't that the truth where it is so hard to stand out in a very bloody ocean in a very cluttered world in a very noisy world especially when it comes to social media? And so she is building her brand in the space of pelvic pain. So if you go to pelvicpainprogram.com you can catch my client Dr. Lavonne Pineda in her book Decoding Public Pain. It's absolutely stellar.And just how different her positioning is in the way that she is not focusing on the technobabble or as others call it the curse of knowledge. Right. The curse of knowledge being the cognitive bias that we have in which. You are so in depth you are so in your knowledge and so of course we all have a zone of genius.And so really the difference there is do you have the ability to take the content that you know to take the expertise that you know inside out upside down and share it in a way that is very simple and it is a fine line and so I was talking to her or I was talking with her today and we were talking about how her brand has stand out and the reason it's standing out is because she's connecting on a deeper level.And so it's not about the medical jargon that she uses and knows it's not about the specific modalities and going really super nerdy into the content of what she knows so well. It is about connecting at a deeper level at an emotional level and really speaking to a different side of the brain.It is speaking to the emotional brain it's the limbic brain it's the one that connects the dots on an emotional level so when you are speaking to your ideal customer Avatar you prep your ideal customer. In that way it is absolutely magical and so very important.So she was talking about how she's had people reach out to her and imagine that on Instagram where her simple posts and I don't mean simple in an I'm not marginalizing what she's doing. I mean simple post because that is very strategic play of how she's putting herself out there and what's happening is happening as she's starting to engage the right kind of people. I mean I for one can tell you that when I have somebody tell me after I've done a presentation they come up to me and say oh my gosh it's like girlfriends having a drink.Right at the coffee table. I feel so like so eager to find out more about what you do and just doing it in an approachable way. And so she's taken on this whole area of pelvic pain something she's very passionate about pelvic pain and healing people and the messaging is so rich and so emotional. Not in a sappy way but in a way where she's giving people hope.So. If you are an expert what you do and take a look at the messaging that you have and we could talk about your message to market match and talk about all the jargon filled marketing speak. But what if I told you that you can take a look at your knowledge and that knowledge and essence can actually become a curse. It's a barrier.It's like it creates a wall a wall between you and your ideal customer and that's not what you want we want to engage and connect and so level up when you're speaking to that person's identity and there's more that I'll be talking about in terms of that in terms of how to connect the dots in a really rich way. So let go of the curse of knowledge because it is going to give you struggle when you're trying to explain something because people are not going to be able to relate to you.And what happens is sometimes we use this extensive knowledge or the expertise that we have and we feel like we have to sound super smart. And what happens in that process is that you're actually pushing people away. Sometimes the curse of knowledge means that you're coming from ego you just want to be the smartest person in the room and you're not really doing it to attract.And what's happening is is that ego positioning of oh I want to sound like the smartest is causing people to run away. They're like oh god that was so complicated I don't even wants to go there I didn't want to find out more. Why. Because I can't connect with someone like that.I just imagine that as I always say if you can imagine you sitting across from your ideal customer put in real context to that and real rigor behind the way that you see this ideal customer are the ones that love you. That's sing your praises that pay you one time and tell others it becomes something really really magical.So my message is if you take a look at your messaging really take a look at what you're saying in the way that you're seeing it and make sure that you are not overcomplicating your message because you will push people away.So I know when I first started to put together courses and things like that I thought I had to through a throw everything out there. And like I got to give them more I have to do something like I have to make sure that they know everything. And it's such a disservice to people on the receiving end because just remember they are not going to have that same level of expertise. Right.And so that expertise that you're bringing gives people bite size chunks and give them the wins. Because if you don't you're just making it harder for them to move forward. Right. And so we really want we really want to make sure that that there's clarity we want to share that we know our stuff and relay that in the form of stories.How did you impact someone else? What were your specific challenges? What did you have to overcome? And of course sprinkling in the vulnerability and the authenticity is absolute gold. So make sure that over time you are really checking in with yourself and making sure that you are sharing that knowledge that you have no real intuitive way not in an academic way in an intuitive way meaning what feels right.Right. What is the way that you are going to engage and that is something substantial that people remember you for that because there's so much noise out there as I talked about there's so much out there that is not resonating with people? Why. Because people are talking about the bells and whistles and how it's better and it just so boring already and it's so crowded and noisy and it's just not the way to go.So don't. So complex technical jargon because you actually make people feel stupid and that's not what we want. They will turn away from you best believe instead. Share what you're about who you serve how you serve them why you serve them and do it in a way that's authentic like I can tell you.I put my podcast out there and it's not perfect sometimes the sound quality isn't perfect. Sometimes I stutter throughout because guess what this shows me but I'm okay with it and I'm not going to apologize for that message that I want to share because what I believe at the very core of my being is that we all have legacy that we want to build and we do that by tapping into our personal power.Now going to be talking more about that because that's really where it's at is really fine tuning and sharing your personal power from a place of serving and not of trying to do some smart trying to solve like the smart person in the room. So I hope this message resonates with you and wanted to share that little nugget because I thought it was really really timely as I start to see other things and I started to really celebrate when my kids aren't getting wins and just checking in with yourself and making sure that you're not giving in to that curse of knowledge feeling like you have to be the smartest person in the room instead stop ask yourself is your audience resonating with the message or are they really having a hard time figuring out what the heck it is you're about.Because guess what they're not going to stop to try to figure out what the heck you're about they're just going to move on. And that's what we don't want. OK. So there you have it. Please let me know what you think about this. Catch me over on Instagram or Facebook or on LinkedIn. All of my links are going to be in the show notes. And as always please let me know how I can serve how I can support you in your business as you leave your legacy as well. I'll catch you next time.GOT A comment? share? a win?Feel free to contact me:patty@pattydominguez.com https://go.bucketforms.com/sf/541efabb https://pattydominguez.com/contact/ https://www.herlegacybusiness.com/trinity

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey my legacy leader, this is Patty Dominguez with Episode 27. I hope you are doing fantastic and this is finding your well and thriving in 2019 as we finished our first quarter of the year isn't amazing like how fast it's going by already.So in this episode just this hour show me having a conversation with you talking about a big question to ask yourself. Whenever you're starting something new in your business and why bring this up is because I had a really lovely conversation with a perspective client and he's in Australia. And his wife are Australia and they're starting a new venture was just really interesting because no matter what industry I work in with or inside the corporate side or Solopreneurs small business this is the one thing that are the one questionI should say that's really important and the reason I'm bringing his story up is because sometimes people will come into perspective conversation to work with me and they'll have in mind one thing that they want. I mean perhaps they're looking at how to add a funnel why they need a funnel or what kind of new webinar they can do. And what's the latest tactic you know to help them for league generation et cetera.And so whenever I start a potential engagement I really want to get an understanding seeking to understand where that entrepreneur wants to go. Where is it that they want to go and so it's almost starting and so it's like have a visual of this being an upstream type of question? So they're in their project they're working on say the implementation of automation. Right.And then I'll say okay let's pull back let's go really macro high level upstream from inception and when the start and give me an understanding of where you want to go where do you want to go. So why are you doing this.This the other question I ask and it's always relatively surprising to people because most people rely on tactics and they're focused only on the tactics in that point in time of what they want to do and so they need a funnel or maybe they need that automation but what they really need before any of that is the fundamental question to answer in my opinion is the only one that matters right because your future depends on your ability to trust that one question. The question again is where you want to go.Because without this it doesn't matter what strategy you deploy you won't achieve success. The fact of the matter is so as you think about deploying new strategies in your business or perhaps you have a strategy that is shifting and you're looking at different tools different tactics as a result of that plan just do a poster for yourself and ask yourself that one question we have. Where do I want to go with this right? Where am I committed to going in my business?Because I personally go through that myself and really be specific about how I want to grow my business the types of things I want to do. And for me it's about who I want to work with. What are the business owners doing that I'm working with? Is this work that matters? Is it fulfilling? Is it meaningful? Can I add value? Can I create positive change?Does my contribution matter here. And those are just some of the questions because the vision that I'm built for the business that I'm building is very specific. However we're change change. I want to be a part of. They're their vision in terms of helping to drive their vision forward and being a part of that and in a number of different ways. So my question back to you is where are you now where you want to go with your business what you're doing and what you really want to do.And so we define that scope. When you look at it this year in two years in three years with up vision you have that vision for where we want to grow this and because that will help define where you see yourself scaling or how you're going to scale. And of course why does this matter. Because when you have a vision for where you want to go you can share it with others in your business and your team whether it's your mentors or maybe people that you're in group coaching with no mastermind's with your team.You know how to screen what you want to work on and just staying staying true to that for yourself. And that is supremely important to have that clarity. Because once you have that you can really start to back in to making it happen. So again whatever you're thinking of a new concept. Go macro level. I always use that terminology on my go macro with this.Let's start from the beginning. Where do you want to go and why do you want to do this. What is the reason and when you have clarity on that positive change can happen and you're really giving yourself the permission to explore possibility and the cool thing about that is that what it's really creating for yourself as a vision and that vision that you have is something that is so important for you to share with the people that work with.I mean when I hire and I bring new people on my team I'm very patient about hiring the right type of team people with the people on my team because I want to make sure that the resonance is there and the clarity is there and what it is that they do.And is this hitting a chord the type of people that I'm working with et cetera. I hope this is a guide for you. I just wanted to share that one insight because when I had that conversation with this prospective client he was like was really cool. This was a different conversation than I thought was going to behalf and I get really excited about that because it isn't about the tool.It isn't about the fancy funnel or the new tactic you can use for the webinar. It's about pulling back going macro and really asking yourself what is it that we're doing here right. Where do you want to go? And that it may even use this analogy that I use often when in Alice in Wonderland is walking down the path range it comes through fork in the road and the Cheshire cat is there and the Cheshire cat saysHey Alice Where are you going? And she said well it was the Cheshire cat like do you want to go left you didn't want to go right. And Alice says I'm not really sure the Cheshire cat says well then it doesn't matter. You can go left or right it doesn't matter. You don't have a plan you don't have a vision Alice so it's the same question for you when you see yourself in the fork in the road and asking a new business idea or maybe it's something entirely new. Just ask yourself make sure to do that and have that conversation where do I want to go.Why do I want to do this and create that vision for yourself and it just has a snowball effect on all the other things that come thereafter right when I have had the news or bad timing and the strategy and then ultimately the tactics behind that.The execution of that vision and holding true at. All right so there you have it. That was my download for the week because I have different conversations with my clients or prospective clients and I always find something that gives me an aha moment when I see somebody else having an aha moment and then I feel compelled to share with you. So thank you so much for being here as you're thinking through this real talk episode. Make sure to send me an email if you'd like.You can catch my contact information. The show notes make sure to hit the subscribe button and of course I love your feedback and things that you want to know to help you grow your business because your legacy matters. So I'll catch you next time next week with a new show and make it a great week. Thank you.GOT A comment? share? a win?Feel free to contact me:patty@pattydominguez.com https://go.bucketforms.com/sf/541efabb https://pattydominguez.com/contact/ https://www.herlegacybusiness.com/trinity

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Thank you so much for being here. It is always an honor to serve you with a nugget or two of these amazing women that we feature every single week. This episode is with Tara Romano an amazing woman head and heart.So. Always willing to be better to be a better version of herself and for that I admire her and the incredible work that she's doing with her brand tone and tease. Now here's the deal. It wasn't always all fabulous.Tara went through some setbacks and this episode we're talking about how to get unstuck in your business. She shares vulnerably about the ego that was overtaking her mission to grow a brand and she was making it about the numbers making it about the people that she was I guess influencing or impressing if you will. I think that's a better word impressing and it just wasn't working out. And she went through this whole evolution as an.Owner of her business and her brand. And I just absolutely adore her so please listen closely. There's also details about an event that she has coming up on the East Coast as the time of this recording. So make sure to check that out again everything about Tara Romano on this episode and how to get unstuck in your business. Thanks for being here.Patty: All right Tara Romano thank you so much for being on her legacy podcast. It has always gotten me that don't you. I think it's now seven or eight years.Tara: A long time.Patty: And here we are so welcome to Her Legacy Podcast. It's such a pleasure.Tara: I mean I'm clearly so excited to be on here because you know how obsessed I am with you Patty.Patty: You're so awesome. Thank you for always being so encouraging and I'm just so grateful. Like when I first quit my job and I was working as a freelancer and starting this whole journey of the boss free at the time you were one of the first people who hired me you are thinking about your brand developing this new brand called Tone and Tease.So we'll go into that but I just want to say how much you've evolved how much we both grown and initial so awesome to see that. I love that we keep in touch intermittently and you tell me about what's going on with you. I'm excited to hear about what's new for this year for you. But first let's get braggy. I want to know what do you believe your super power is.Tara: Oh I love that we just got right into it and I feel my superpower is truly assisting women to tap into their alter ego. That other side of them that everyone has that we forget about that can kind of change their thoughts change their conversations change the way they shop and the world changed the way they walk from their cars to this door.I really have a way of setting the stage for that for them and helping them tap into that because as women we wear so many hats right. Their moms' daughters' sister's friends so make careers multitasker galore.And we sometimes forget to put ourselves first. So I kind of allow women to get a little selfish and just remind them that like that person that alter ego is in there and like my alter egos EVA so I got to bring her out so I help other women do that.Patty: And how did you come to that point where you recognized the importance of this alter ego.Tara: It was through practice to actually doing these classes evolving the brand sharing it with more women. And it works. You know I've been in business for over 20 years and I'm like oh I'll just you know this is just another fitness dance class like super cool.But I saw women just change within minutes like I would invite them to take their hair down. I would invite them to wear you know comfortable clothes to class or maybe more fun a little lipstick on and just like watching that can't be obsessed with themselves in the mirror.Like some people would come into class with their arms crossed and just kind of like that and then really watching them take the guard down and really get into their body and into the movement. So I was like Wow.So that woman was one way when she came in and just a few minutes later this is even before I put the music on it's just talking to them and you know like moving a little bit unlike we can tap into that even when we're not here in class we can do that you know when we're home or when we need to make a phone call so yeah over time.Patty: So fantastic and I know that you started out in fitness like you said and you just kind of transition into I think a more meaningful way of being fit is incorporating the alter ego persona incorporating way to give women permission to just own that space for themselves or almost like reawaken it. Right. Because I feel like we all have it and we feel that.Tara: I forget. Like I forget that still funny because sometimes like when I'm in my work and I'm doing so many new things this year I'm like All right. What I tell people in my class right now if I'm telling other people so I hope like tap into that other person like let's do it right now so it's even just quick movement just moving your body like changing rooms you know taking your hair down putting something different on to wear it's so many different things and it's so many different things for different people depending on where they're at.Patty: Yeah for sure. It's almost like I hear you're saying like changing your environment right. Changing your environment changing the way you're moving your body changing the way your hair is right. Like I always have a top on going when I working.But then it's like oh let me fix my hair. Let me do my hair. Let me play all my beauty. And it sounds a bit weird saying that because I know I'm uncomfortable with it but it is, it so important. Once you awaken that it's almost you forget why you ever did it. How's that going so to speak.Tara: Oh my God, It's so true and anyone who is working in the online space where they work their business from home. So like I do all the time and I'm like I love working outside of the home. So like a Starbucks. I love working at hotels where there's other people in energy so like a couple of times lately I've gotten ready and I take my computer out gone to the coffee shop it just feels so good when you're like really feeling like a boss babe.I like a coffee shop or like the hotel I had a glass of wine at happy hour and like if you're out and I just the energy and the was so shifted and I got so much work done in two hours and it was like oh my gosh it was awesome.Patty: I do love that I do love doing that at a hotel where you're sitting at the bar you're having like a little nibble and a glass of wine and you're like you know what I'm owning this moment not only mark up my business but I'd love cool as out.All right. So tell me I know that your whole journey of being a fitness and then developing this amazing YouTube following which you were in the YouTube game way long ago.Tara: Yeah.Patty: And so that was kind of your first entree into that world and you didn't even really know that you were getting hints about charges about that like I did from offline to online and this was. A while back.Tara: So I actually have chills when you brought that out because you're right I had no idea what I was doing with my dance business and being on YouTube or with network marketing. Literally no clue. I just did it. It's funny it isn't.You can probably attest to this back then I wasn't worried I wasn't feeling judged or comparing or anything I was just doing. So when it came to YouTube. So I had gotten Zumba certified and I remember these awesome girls on YouTube doing this choreography and I said to my friend she showed me I'm like well what are they doing. They're like she's just sharing her like the dances that she made up and like how cool is that.Like oh I want to do that so some time went by my friends had a video camera and this is before you were like recording on your iPhone. It's so funny to say back then. Oh my gosh. So he would just record me in class and thenI would record after class and say hey guys it's Tara from get your feet on me and I would just consistently do it and I would talk before my videos and then all of a sudden people were just messaging me and I got invited to come to places that connect to people literally from all over the world.So that happens and yeah they definitely have moved away from it but I still am a part of that in some way shape or form because it's kind of like where I grew up.Patty: And you've had this amazing journey of moving from struggling to fill classes once upon a time and you were just you know. Going out there handing out flyers filling up your classes and getting paid like 20 dollars an hour.Tara: My first goal is 17 an hour. And then when I left the corporate. Yeah I would charge four dollars a class like because I was so nervous to charge more for my punch cards were for 40 for 10 and then I would charge five per class. Yeah.Patty: Wow. And then you get introduced to network marketing and you had an amazing trajectory. Network marketing really successful. The one thing about you is that you're always really bullish on taking action taking action being persistent.And that formula has always work really well until you were developing your own brand with Tone and Tease. So Tone and Tease became a new journey for you. Otherwise your book you were doing Zumba and you wanted to add your own flair. So you developed a brand called Tone and Tease.You wanted to move it might have a bit of it where you thought that you would bring this amazing success into other areas of your life.Tara: So if you're saying I had such success in network marketing and it was just like it happened. And I could say between that and my YouTube following it happened almost effortlessly and I say that because I was in such low of no comparison not looking what anyone else was doing I was really looking at what other people were doing as inspiration.I'm like wow they're doing that. I totally feel like I could and I come from a family of workers. I started working when I was 11. Last time I had other bosses I had seven W2 forms. So it was always a worker. So. When Tone and Tease started happening I'm like.Why don't I start certifying instructor because instructors are after I would teach a class or like how can I teach this? Where can I find this? So coming from the fitness world it just made sense to certify other instructors. So the first. And that's where we really started working together and creating the Website. But I'm. The first round of instructors. It was amazing. It went so well because I guess at that time people just really wanted that until it became a lot of work.And I remember that one thing that we did. I'll never forget this Patty where I was asking feedback from people remember I don't remember when I called that I maybe you can clarify for everybody but like when you ask people for feedback you're just assuming your friends and people that care about your assuming they're going to just give feedback. And I got a few feedback that like hit me hard of how people perceived me.And it literally knocked me down. I was as I call you hysterical which are not uncommon for somebody. But I got really in my head I started comparing myself my Website my brand the way I was doing things to everyone because I had such effortless access. On the one side at that point I just assumed that 20's would be.Effortless too I just thought it would float like the rest. I was building with clenched fists gritted teeth. Every Monday when I would meet with my online team for the Web site I would actually have anxiety in this that I was living in California was horrible. I actually forgot why I even started the Tone and Tease brand at that point because I was so looking at everyone else and I wanted it to succeed so badly. I don't even know what that meant because.I felt like at that time I didn't know what it meant. Just like really succeed. Like I was looking for monetary things I wanted numbers. I wanted more people.Patty: Right.Tara: I wanted more acknowledgements. I cared so much that people would see me still rising you know.Patty: Yeah. Well if I can interject I think that's really your frame of reference was all of the success that you had a network marketing right. And then like you were saying well clearly a translatable into this. Right. Like I always skyrocket my business.I'm a friggin boss in this area like that shows me the numbers of people the majority my team the success that I'm having. And it was like that moment I think that it's so funny that that feedback it rocked you in such a way and really the context was.Find out more about how you're showing up like your brand personality what people know you for it was really coming from a place of like just finding your superpowers finding the reasons that people follow you. And it was just like two little pieces of feedback that I probably would pull it out. I say every day and like I would show it to be like oh my god what was I freaking out about. Like it does anything but the meaning we give it right.Tara: Yeah so truePatty: and it's like. That was OK that's about your journey that was where you work with time and the fact that it just knock you on your ass when you were just like oh my God now what do I do. So you were kind of trudging right. It was like like. Kind of treading water in the middle of the ocean and seeing that the Promised Land is in front of you and you're just not able to move. And that's so unlike you.Tara: Yeah.Patty: Because you're like such a mover and shaker so what was going on at that time. How long were you in that space?Tara: Yeah. And a year and a half. It's funny because I can see it. I can see it like oh my gosh California was such a whirlwind for those listening I lived in New Jersey my entire life because I was traveling so much for these dance classes and it was amazing.I was going to California law. And this one time I was in California when it was a snow storm in Jersey and I couldn't come home right away. So I'm sitting there outside Starbucks it's 80 degrees in January I'm like why don't I live here. Had nothing holding me back no kids no significant other. I did have my studio I was renting but something was pulling me for more.So I picked up I moves and I had so many friends but they were so spread out and it took me a while to create the community that I built back home and I miss that. So if you live in California or whether you know anything about it or not like it has a lot of traffic and it takes some time to form a community anyway. But where I was living it was really challenging for me. Plus I was traveling a lot. So I wasn't connecting with people. I was just working out and working and traveling. Right. So I was really if this didn't work.Like whom would I be? That's the space that I was in. So again the first few certifications are amazing. And then I had to figure out this membership site. A lot of things that I'm that were new to me and I'm comfortable I worked with the wrong people. I spent too much money. I was all in my ego. I worked from such ego at that time that it came to a point and this was as I was ready to move back home to New Jersey because my father's house and. I said I can't do this anymore. I'm like I can't. Even remember what I'm doing or why I'm doing it like what is Tone and Tease anyway like I'm just going to feel this way all the time.So I literally when I moved home was just really really like not good place decided to put on hold. And like literally everything I was doing it wasn't teaching classes it wasn't really I was having my network marketing business maintained. And I hired a coach who really taught me what being successful is and it has absolutely nothing to do with numbers or what I look like or what's in my bank account or the boyfriend or friends. It has everything to do with me.My God it took me so long and I dedicated such a long time probably a good year. Patty to figure that out and when I started coming out of it just like I guess you know maybe six months ago or 2 year I was like. I get it and ready like I just felt like I hadn't wanted to do anything for a year and then I went to this event and I saw the women on the stage and I'm like. I feel really good. I'm playing small. Like I'm ready. So.Patty: So you give yourself permission to do it in your own time. And so you feel like that was the death of your ego or do you feel like.Tara: Yes.Patty: How do you go about it?Tara: I actually I think we all have egos. My ego will still come up and I'm like are like you know settle down. You know I just I feel like what I'm doing now is more in alignment for the purpose the message and what it's doing for other people.Well what I did before was what it was doing for me like what could this brand do for me and how will people feel about me when I create this brand. Now I'm in a place of like what it's doing for other people. It's just so different. Everything about it is different..Patty: Let's continue with the show so what are you really excited about right now that you're working on.Tara: So I'm really excited. I'm rebranding Tone and Tease. It's not just. I actually just put like a hold on the instructor certifications just because it wasn't in alignment with what I wanted to do when I was like how cool that I can make that decision. So I'm still doing master classes.I have something called the Tone and Tease experience where I traveled to other events I speak set the space for women to share about alter ego and show them how to connect mind and body movement through this program. And I created my own live event here in New Jersey something that I wanted to do. I feel like I talked about these five years ago.Patty: A Leeds. Yeah.Tara: And she's like not ready. And if I was actually at Angie Leeds pace to be brave in October and some of the speakers on the stage I had spoken to. Atlas project with Laurie I'm sitting there and I'm like a part of me wanted to be on stage not ego but because I was like I know I can offer so much to this audience and I love being a student.And I'm like that's it. I'm like I'm ready to level up like it's been too long. It's been like a year and a half I haven't done much of anything I've kind of played small. I'm doing enough but not nearly enough of what I knew that that I could do.So. Then. I decided to pick a date for my live event then I pick a day and like it's going to happen and like to admit that it's really two weeks from today.Patty: Yeah. Oh my gosh.Tara: Yeah. And it's all like in alignment with Tone and Tease is because it's called your life unleashed. So this event has new movement to it. So I'm going on use they're just like pieces of it. So yeah everything's just just feels good.Patty: And how do you feel about where you would have been say when you were shown your head and you were all ego. A I don't think that would have happened.How are you approaching the event this time? Like what are you impressed with yourself and how you're managing that so that people hearing this be like oh I'm scared of having a bad. I've been thinking about it. I'm not sure I could do that. So where's your headspace right now. Specific to the event what it's going to look like.Tara: It's so funny. It depends on like the day and hour you ask me. But however you could honestly be so proud of me because I mean for those of you who don't know me I'm definitely a reactor. That's how I've been in the past. I react I like I cry I get nervous. You know I get like anxiety.And like I said I really took a good year to take the tools I had learned over the years of so many coaches and events and you name it. So really tap into why I am like that. So now I'm taking it something comes up I take more breaths. I don't react. Other stuff has come up for me in terms of like family things health things and I'm totally just. You know one of my coaches said don't let your high speed you higher your lows be too low.So in the midst of all this planning while other stuff is going on I'm just staying steady to the course. I have a lot of support and friends. And then I was thinking like if I'm going to create this game that I've wanted to like births for years. How amazing how creative we can be in this day and age. So why would I spend even the next two weeks being so nervous that I want to throw up if I'm not going to have fun with this. Like why would I do it?So I'm really tapping into that because I don't want this to go by. The event happened and me not being present and being like I could have been so present with that amount like why couldn't I have more fun with that. Sure maybe I might say like her. I don't believe that I'm the most polished speaker. There's a lot for me to learn.There's a lot of things I would have done different but I'm just so proud that I took my idea and put it into action and I feel like it's something that I've always done. And now I'm ready to show other people like literally with every single thing I've done in my life I'm like and you know me enough if I can do it I feel like anyone can but truly feel that way.Patty: No.But its such humility now. I mean you're just doing it because as you know if the idea comes to you it's coming through you. Right. And we know that putting the event it's about just doing it because that was the calling and letting go of what we think the outcome is supposed to be and instead just like doing it and know that you'd be surprised and this is what I personally experience is like I always used to have this notion of what I think things are supposed to look quite and then when I just let go of that and then just do it. I mean surprises happen.Connections happen things that move you into a new direction. It's just the coolest thing when you get out of your head and get out of this recession that we have what we think is what's to look like it's so ridiculous and actually really exhausting.Tara: Yeah. Oh my gosh. I definitely have exhausted myself. I wasted a lot of time but I don't even look at anything as I'm wasted. I have learned so much and I know how many people I can help from when I've been through you know. So yeah it's just its really powerful and I'm so grateful for all the experiences even though like sometimes I'm like you know you wish you could go back and do things differently or react differently. But it's you know if you have the willingness to learn and do the work the work actually really comes up and it helps in the long run.Patty: Yeah For sure. So tell me what the best part of entrepreneurship is for you.Tara: I love being creative I realized how creative I am. Like you know it's so funny. I have been making up dances and showing my sisters and I was like a little girl when I was a cheerleader I used to make all the things up like I just always had a creative mind. But I feel like being so creative is so exciting for me I was supposed to be a health and design teacher.I clearly love teaching and I really worked so hard to get a teaching job for two years and couldn't find one. And I remember my sister saying she was like I almost don't want you to get a 9 to 5 job because it will stifle your creativity. I didn't know what she meant at that point.You know I just like I always wanted to work. So, Learning about myself the creativeness the freedom to like as I am such a worker and so like this is not an easy task to do this kind of business like you're your own boss but like I'm so dialed into what I'm doing and likes to willing to learn and expand and grow and it's such a fun free amazing feeling.Patty: That's exciting I'm so proud of you. OK what some best represents your life?Tara: Let's go by Calvin Harris and Neyo.Patty: More like its buddy. All right. Workers will develop or growth habit do you have. But really pissing of for you.Tara: So. You know I want to say meditation but like it depends on the day how good I am breathing, breath work has been such. And this is the thing guys. It doesn't have to look the same for everyone. Like I truly feel like when I teach that's my moving meditation.I don't think of anybody else and I'm so present but in the moment I'm learning how to breathe. Taking a nice long deep breath like I used a fire breath you know whatever that is it's my favorite.Patty: I'm still loving right about your song. Okay. What is your definition of success?Tara: Oh my gosh. How do you feel about yourself? Happiness. Like you know how you can decontextualize a moment and make it find the best out of it.Patty: I love that it's so true. And after all of said and done Tara Romano what do you want your legacy to be.Tara: That you truly can be you or have anything that you want. If you're willing to put the work into it.Patty: That is amazing. I agree. I love it. And how do people get in touch with you. Learn more about your event. Connect with you with what you're doing in Tone and Tease all of that.Tara: I'm all over the place. tararomano.com toneandtease.com. I'm always active on Facebook and Instagram with Tara Romano and Tone and Tease. You want to check out some old fitness Zumba videos you can go on my YouTube. But I actually want to say everyone who's listening. This woman Patty Domínguez is one of the most epic humans.I feel like she's Burt's me and this online space and I remember always telling her I was like always surprised that she would ever still work with me and I'm like I'll always find something for you to do in terms of like hiring you and you could never not work with me. I feel like I a hundred percent would not be where I am today if it wasn't for you.Patty: I adore you because I love this evolution. I know. I still think that you definitely have to write a book. I definitely think you have a book in.Tara: You can definitely help me with that too..Patty: You'll have that calling when you have to because you're story is so amazing having so much introspection and personal development work that you've done. Certainly everything that you do to incorporate in your Tone and Tease and there's a lot there there's lot you can do by yourself and so it's always my pleasure I always love you.Tara: I love you.Patty: I love you back. Tara Romano Thank you so much. All the link to get a hold of her. Going to be in the show notes please connect with her she really is the real deal. And she's just an exceptional human being. Tara thanks you so much for being on her legacy podcast.Tara: Thanks Patty. Can't wait to see you again. Bye guys.Links to get hold of Tara Romano;tara romano (taraomano11@gmail.com),Website: tararomano.com,yourlifeunleashedevent.com,Social Media Handles: Facebook and instagram and youtube,https://www.yourlifeunleashedevent.com/squeeze.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey, hey, my legacy there this is Episode 25 this is your solo show. It's just me with some real talk and I wanted to share a revelation.Not necessarily a revelation as much as pulling Macros it's about time I got this. This whole concept of just asking just letting go just letting go of the assumptions that we make when we don't want to inconvenience someone by saying hey I need help or just asking or I mean I really think it comes down to letting go of control and really stepping up and just asking for help.I mean you're not fully anybody right. If you're if you're making it look like you have it all together. The fact of the matter is you don't. I know I did it for a very very long time and I always used to say oh it's because I have a type A personality I'm Alpha person or maybe you are not an alpha person and more of a behind the scenes Type person and more quiet and you're. And the outlook that you have is that want to really inconvenience anybody. Either way it doesn't matter because.Fact of the matter is when you look at it you just can't do it all. And so what I have really discovered in this time that I have been self-employed since January of 2013 is that even if I think I can get it all together and have it all together and I can keep it all together it's just a bunch of bullshit you cannot. So take inventory. I beg you to take inventory because what's going to happen is you're going to get adrenal fatigue. Just like I did.You are going to have potentially hormonal issues just like I did. You're going to have this malaise about you where you're dragging you're just feeling like you're dragging and you're feeling bugged down and you feel like you know what. How long is it going to take for this business to take off so that I can stop feeling this way? And the fact of the matter is just take inventory.Are you doing too much because you don't have to? And the whole mentality of the grind and the hustle and the discipline that I was watching OK. I completely admit sometimes I watch real housewives and I was looking at one of the episodes when one of the Housewives was saying she's like I still hustling I'm hustling hard and ever sinceI started my program a coaching program with my mentor Jim Forten he's all about the whole hustle idea is just a bunch of B.S. I I Don't give into it.It's so ridiculous. Why do you have to hustle anything you don't? And so he is about being practical focusing in on the strengths that you have. And of course asking for help when the areas where you just know that you're not good enough meaning you don't have that talent you don't have that super power.It's not a matter of saying oh I can't do it because I'm stellar do anything to do with intelligence it's taking inventory again going to that point of are you doing too much. Are you spending time on dumb shit that you shouldn't be spending time with. Doing things that you just shouldn't be doing when you could outsource that to someone.Or are you saying yes when you really should've said no. So that goes into a whole other area that I'm going to skip for right now. But thing is when you ask ask for help ask for the assistance that you're looking for that you wished you could have and while you're thinking of oh it's just easier if I do it because I used to do the same thing.Now why don't you just ask? You know ask yourself can you outsource that particular thing that you think you're doing that you're saving money on so that you could just figure it out and keep doing it. Because here's the deal. Ever since I started outsourcing I have more time.Isn't that crazy. I mean I'm so grateful for my team. I am grateful for how they help me. I am grateful for the little things that they do and how they're eager to help. And it is just so awesome. And I honor them and it took me so long to get to this point where I realized I don't have to do everything by myself.So I learned this from a business partner that I had when she said to me one time in a very eloquent statement that I still use to this day when I say to someone who I can read needs help. For example a client and I say to them how can I support you and that small phrase how can I support you is so meaningful isn't it. It's magical. I mean it's really motivating to the other person to lean in and say yes to receiving help.Right because you are. You have to understand that you don't have to do it all. And when you think about those words I support you. And it feels so good to know that somebody actually wants to help. So flip it around and say well why don't you just ask that asking is not taking. I used to believe that that was the case that I was taking.And the thing is I realize that when I'm coming from a place of sincerity and transparency and authenticity asking for help is just in essence letting go of control that you think you have. Because I know a lot of type a people and I remember a coach using the statement when he was speaking to someone who was massively Type A and he said to her you are so in control of control that you're out of control because they're crazy.I mean it really really makes sense when you put it that way. It's like lack of control just let go and you'll realize just how close you are to making life easy. It doesn't have to be a bear. Let go of the burnout because really what the hell are you doing forRight. I mean this whole deal about going into business for yourself was to create freedom. In essence maybe more time maybe more money so really reassess those priorities. You know what do you really want out of the business that you're building. Is it more time. Is it more money or perhaps go back to the core values that you have.Have you ever really thought about that? I know a lot of people are thinking about core values or I am hearing a lot more people being really in tuned to that now that just could be because my particular activating system has on Hiler when I hear people talking about their core values.Just because that's something that I resonate with deeply. I always go back to my core values now when it comes to how I hire when it comes to the type of clients that I'm looking for when it comes to the projects that I take on.I am very very very focused on my core values and my core values are freedom because no matter what. I literally could never go back to a 9 to 5 because I know too much.This is another quote from podcasts that I heard which is so smart he said I can never go back to a job because I know too much. Not that I know about me that I'm so intelligent. But what it means is I know too much of what it's like to live on the other side and the other side meaning freedom freedom to do what you want with whom you want where you want and fact is I can do my work from anywhere in the world and I can make my own day and make my own schedule. I don't have to ask for permission.It is absolutely stellar and I love that and I am never willing to give it up. I mean sometimes I sit in just in awe of the freedom that I have now and I wonder why I waited so long to to start. My own business. Why why. But that's okay. It all worked out the way it's supposed to. So go back to your core values going back to core values my core values freedom.My other one is contribution. I know that I only want to work with clients with people that have an in enterprise a business a cause that is focus on contribution that is focused on making the world a better place.Very focused on that. In fact I've had other opportunities with my client work that it just didn't resonate with my core values. I always go back to that as my true north where it was a good opportunity.But I knew that the reason that they were doing what they were doing is it for the greater good. Now that may seem Kumbaya to you. And if so what's high probability that we're going to be working together. That's OK.But so it's freedom. It is contribution and lastly my last core value is prosperity. Why. Prosperity because I believe that there is the opportunity to make money in what it is that you do.And just to be abundant and I know this to be true in the the more that I let go of control issues that I was having around so many different areas of my life. I know that it is even more true in terms of prosperity and it's really a magical place to be when you lack of control and you're asking for help and you're asking for assistance and you're asking for assistance.Excuse me. And they are asking for help. And so tune into those core values ask yourself what are what are they. And ask ask for help. Lack of control. Because here's the deal. Since focusing on more freedom. Right when I went back to my core values and I said OK well how can I make more time for myself. How can I let go of this control.The control that I think that I'm controlling that I'm so out of control. So I focused on that and what one of the first things I did is have to build the team to build a team of the right people that resonate with my core values.I work with women I work with stay at home moms which I absolutely love. I for one wish I would have had the opportunity to work from home the way that these moms are working from home to help me.And I'm very very supportive of that because I believe in family. I mean that's so important. And if a mom has the ability to work from home and and and do her own thing and have that freedom boom it resonates with me.And I know that that loyalty is going to be there from from the team as well. So focusing on more freedom by building my team by letting go of the control by sayingOK go ahead and handle that task and go ahead and manage that project and go ahead and handle that one piece and go ahead and add your own flair to the podcast show if you want. I'm open. And guess what. It's working because I have found more joy in the little things like sitting down with a hot cup of coffee with my husband and just catching up right.It's so great. Instead of saying rush and go, Oh my God I have I have another phone call I got to go or I have to get this podcast out I got to go.And so I'm really being rewarded by making these decisions to letting go of control and just asking for help. And it's been really rewarding as a result. And so once you just ask once you delegate and let go you'll wonder why the hell it took you so long to do so in the first place. So that is my message for this episode is really just asking delegate and let go of control and you will see how much more fulfilling your work is.How much more time you're going to have. And so it's like peeling an onion right. Like I know that I am a work in progress at all times and I've just really realized this year alone how much more impactful my work has been how much more focused I am how much happier I am and more at peace and more.I don't know just easy going around of all of it because I've just let go. Control. It's really really cool. So my next stop for this year is more self-care and by self-care I mean really really being diligent in carving out those times are really awesome at self but the time in the morning where I have my routineI do I have no says and I do all these other things but the self-care in terms of let me go for a spa day. I don't do any of that stuff. I used to I don't do it. They've just been really thinking about how much I miss it.So that's the next thing that's the next stop on this journey to being a better version of myself. So I hope you enjoyed this episode and just really I want to bring the light this whole concept of letting go of control. Asking for help and again it is so much easier when you start on that and you let go of all these preconceived notions that you have that people aren't going to do things as well as you do them it's just absolutely ludicrous.So let go of control. Ask for help and you'll have a more peaceful mindset and you reward yourself with more time and will be all right. So let me know what you thought about this episode. Feel free to send me a tweet or on Instagram or send me an email and of course hit the subscribe button if you haven't done so.And I look forward to continuing this journey on her legacy podcast because I really believe in leaving the legacy is so so important. So we'll catch you next time. Have a great one.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey, hey,Welcome to Her Legacy Podcast thank you so much for joining me today for this episode with Dr. Lavonne Pineda. She is a chiropractor by trade she has been in the health industry just closing in on 30 years and we're talking about her latest project which is a passion project.Her book her movement around pelvic pain and just how you take a very curious situation in her case she was suffering with pelvic pain and really took it upon herself to figure it out figure out what solutions were feasible not willing to just stand by and listen to other people say oh it's just in your had or this is as much as you're going to be able to do.So she basically went on this mission synthesized all this information that she learned from various modalities and techniques and health practitioners and created her own way. And for that I admire her so much. So pelvicpainprogram.com is where you can find her latest book which is called Decoding Pelvic pain by Dr. Lavonne Pineda an incredible woman who is forging ahead. And she believes that healing is possible. So with that here we go.Patty: Thanks Dr. Lavonne for being On Her Legacy Podcast as always I appreciate you and what you share and really what you're doing to help spread the word.You have a saying you say "healing is possible". We're going to talk more about that on the show today but I always like to start out my guests. With the. Let's get braggy. So what is your superpower do you believe?Dr. Lavonne: Thank you. Thank you for having me. So my superpower with decoding pelvic pain certainly that I have gone through is everything that I write about has been my experience of one going through it with my own body and then finding the solutions then sharing it so I can really identify with what people have gone through or going through with chronic pelvic pain.Patty: OK. So the question for you. So as we're talking I know you have this incredible ability to grab a concept or get on a topic and then you deep dive and you completely immerse yourself so that you're really learning and standing and integrity.Do you think that that is one of the reasons that you're successful and you really make it a mission to set yourself apart?Dr. Lavonne: Absolutely. When I get excited about a topic certainly with my own body of having pain I don't know how excited I was. That was a little rough but I like to dive deep deep deep in not only like all of the books that we can get with the research in what different practitioners have found a completely different light from OPG Y ends to MD C PT chiropractors like everybody and then dig into the research to really like that's where the book was so awesome with decoding to really figure out a topic the how's and the why's in.I enjoy it. I enjoy that kind of research. And certainly when it was my own body there was a different motivation because I was so desperate but absolutely I would say that one of the, I do that in practice you know with patients who come in with something that I haven't seen before I really dive in deep to find the answers with CBD with everything that I do with new topics.I dive in and find the answers because you know as you know Patty with you and me you don't want to be referring something or giving advice if you don't have that core knowledge of it. So it is very important to me to learn as much as I can about subjects.Patty: Yeah make sense. And here's where you've been in the health care industry collectively are the cumulative timeline is 30 years you said we're one of the videos that I watch with you and one of the things that I find that you're very open to because we work together was the concept of originally talking about well how do you set yourself apart.So as someone who has a chiropractor who has been a chiropractor in your career, We did a pivot and so really this show is talking about how to own a specific niche and it can get kind of scary because you may think counter intuitively like wow that's really limiting let's say for example.But in your case how did you feel about this whole idea when we were talking about creating a niche for yourself in pelvic pain. So you'd been traditionally a chiropractor was there any fear with doing that or what were some apprehensions excuse me as you were thinking about where to take your career to the next level.Dr. Lavonne: So there was it really wasn't a fear with that because in my situation I was in such a desperate place that I didn't know if I would be able to continue with chiropractic as the way I adjust is a very physical adjustment and physically I couldn't do it and I didn't want to compromise with how I believe my chiropractic is into a different technique.So I had to figure out I had to pivot right with what do I want to do with chiropractic but then as being a chiropractor or a practitioner. And so it was really easy for me to pivot into pelvic pain into like a pelvic pain program because it fit. It fit really well with where I was in my life. So the pivoting was actually it was quite easy once I got to the other end of that but to get to the herd to get to the end of the tunnel there was a lot of you know I was going to hopelessness like what am I going to do it because honestly as a chiropractor if I don't do chiropractic what else can I do.I mean that's my passion that's my love. So figuring out the answers with this and pivoting into pelvic pain was awesome. It was really a nice way to continue with what I'm doing and be able to help a whole different niche. It was exciting to me to get to that. The process was a little tough because I had pain during this but the more I researched the stuff it was quite easy to pivot.Patty: And I think it was both and learning new skill sets certain learning new modalities are making the awareness really well rounded but then also getting into a completely different field which is in the marketing side of things. So we started working together.One of the things that are very common in this is that like you're alone in this one as well what kind of marketing you are doing in your label aside from maybe a print article or something opportunistically. We're you doing a talk this whole world about my marketing is really daunting potentially right.So one of the things that we thought of collectively was like well let's take that superpower. You have invincibility to deep dive very very diligently completely immersing yourself in topics and writing a book how easy or how difficult. What was your comfort level in terms of this idea of writing a book?Dr. Lavonne: So writing a book was very difficult because I loved to research I look to read. I love to write notes figure things out create programs for patients were sitting down and writing it down in a natural order is not my thing. It's not something I really enjoy.So to sit down and write a book it was tough to collaborate to get it to where the consumer could understand it and not you know talk in my language which you know Chiropractic we can get so deep deep that nobody knows what I'm talking about. So that part was difficult but as it started going and I had an artist who drew all these amazing pictures for it as I started seeing it, it got more exciting and a lot easier. So in the beginning it was difficult.But you know halfway through it started to come alive in Wow to tell you the truth. I didn't intend to write a book. It was supposed to be a six or seven page e-book. Right.And that was my beginning writing an e-book. But the more research in the more I wrote it just kept getting bigger and bigger and I got to put this in there I've got to put this in there I can't just give them a piece of the pie. They need the whole plot. So the book became more of a mission.Patty: Yeah.Dr. Lavonne: The more people I can help the better. So in once I took my chiropractic philosophy and put it into the book it became easy.Patty: Alright. Well and I thought was really cause exactly that the transition between writing an e-book and I remember having that discussion around were like well if you thinking you want to include this this and that you should definitely think about writing a book you'll like what you what are you talking about.And sometimes it takes somebody else to just show you that there is possibility and something that you didn't even perhaps consider what what was really cool is that we went through this transition and even where you can get really nerdy and I can too, you you can get really nerdy in your space and then was pulling back a little bit and say okay make it conversational. How is it that you're relating to your end patient or end customer?So I go back on that one really real key tip is that we always want to position things as if we're speaking to our best friend across the table from you. And I think that when you do it that way it's a safe way to present new ideas in a way that's really approachable and so I think decoding public pain is just that's an approachable book I think it's really interesting how people are someone told you that it's like a coffee table book you read the way it's laid out. Yeah.Dr. Lavonne: That was fantastic because once I started going into it it has to be right. You know it has to be perfect for me. And so I had an artist who drew some amazing pictures and swords and coloring. I mean I put everything into it and it's definitely that was a huge compliment with his patient who's had his coffee table book.Patty: Yeah yeah for sure.[Patty: Let's continue with the show and then how do you feel about the online marketing component of putting this all together and then just diving into doing videos and things that are out of your comfort zone.So one of the discussions that we also had was the importance of really putting yourself out there and I know initially you were maybe really uncomfortable on video and now you look at it and say I could do this video back it out. Tell me about the beginning of that whole adventure. What was going out there?Dr. Lavonne: Well I swore at you a lot.Patty: You did. And that's Ok, I can handle it.Dr. Lavonne: To Your face. And it was even worse not to your face. So I'm a huge introvert. But you would never know if you came into my office I'm alive, I'm up online. You know it's very easy for me. But outside I'm quiet and I like to be behind the scenes that's really my comfort zone. So in the beginning getting in front of the camera.You know I did it right out the gate. I was finishing the book and then we did five videos. And it was very difficult. I was very monotone. As soon as you turned that camera on my personality. I don't know it's like you know a pin in a balloon. There goes my personality.So the beginning was very difficult. It was very kind of a comfort zone. I mean I was getting through it. I was pushing myself. But after a while. Yeah it's getting easier and easier. I can't tell you how many videos I've done on my own which is one after another after another after another just to get better and get more comfortable. And now it's more like I only have two minutes. Let me get this done.Patty: Yeah it's awesome.Dr. Lavonne: Oh it's getting easier and I imagine in a year from now it's going to be really easy. Right now it's a lot easier. And I just don't have time to be messing around with you know being perfect anymore.Patty: I love that that is super important to hear.Dr. Lavonne: The key right as Ziggy is slips up you know you fumble over a word or you just keep moving. And I swear these kids nowadays they are growing up doing selfies and it's just so easy for them and so natural because they're just themselves on the camera.So it's a new skill and it's definitely getting easier from the beginning and I'll just you know like if you told me do a video right now. How many minutes do you want I'll send it to you. That's right to the last time I'll send it to you in ten minutes I'll get you the video.Patty: Yeah which is really cool? And here's the thing is that at the beginning some of the videos that you did you were it's funny how we get in our heads and what's really interesting is that the person on the receiving end could see that there's only energetic about that versus now you're like come on let's take a tour of my office.It only means you just do those types of videos when you crank them out. And I think the key lesson there is that know that at the beginning of when you're doing anything you're going to suck. You know that's just the way it is and then you suck less and then less until eventually you get better and then you get really good at it where it's like a conscious confidence you just like crank out like nobody's business.So I think that that was really key. And I just want to commend you because through it all even if you're taking it you know like you're like where you mess that But she did it but she did it and so that's a really important lesson that if you really want to stand apart one of these things is that you absolutely have to get out of your comfort zone. So tell me about decoding pelvic pain if somebody was listening and is experiencing pelvic pain. What is the decoding pelvic pain and how is it different?Dr. Lavonne: So it's very different. So the first thing I want is if there is somebody who's listening to this know that you are not alone. Because what I found with my own experience with a lot of the ladies that I've helped with in some men also I've helped men is that when you're going either you know the practitioners don't understand it or you feel like you're alone in so the first thing I want people to know is they are not alone.This is very very common in the decoding pelvic pain. So the beginning of the book is more of my story because I really wanted people to be able to identify that I'm not just some doctor coming out with this. You know here's this protocol. Try this try that. And I actually experienced it and it is excruciating it's terrible. And I hope that people don't have to experience it but if they do there's a solution. So the beginning of the book really talks about my experience as well as the How's and the why's which I think is very very important for somebody to understand one why they have it or how did they get it.Because it's such a mystery mine just came up all of a sudden but it didn't. It was insidious it was happening over time and then when I couldn't get rid of the symptoms with the adjustments that's when I started to really identify that there's an issue here. So at the beginning of the book is set up that way. And then we get right into solution because no one wants to be reading all kinds of physiology and anatomy and the neurology all of that when they're in pain. I mean they're just going to toss the book because I can tell you why because I have several books that I've tossed. I tried to read books to help myself.I can't tell you how many books I've ordered that I just couldn't do it. You can sit and read this stuff so I get right into solution and what I've found is that with the physiology neurology of knowing that as a chiropractor there are common threads with how people heal. And so it doesn't matter what it's caused from because there can be a bladder issue or menopause or endometriosis you know some might have IBS. That's all the core view what the solutions are very very similar.There's just some things like somebody who has IBS we want to identify their diet or somebody else. You know there's things that you can do specifically for these things but dealing with the core muscles in the pelvic floor itself getting that relaxed and then the stabilization straightening out areas so you can get better in your life and not have as many flare ups.That's all very similar. So the book is laid out like that like we identify all of those different things that people will be experiencing and they might not identify with one part of it but they'll definitely identify with like the flare up. So I put a list of all different things that can create flare ups and they might identify with five of those but I'll tell you those five are gold because the worst thing about having pelvic pain is getting a flare up.Yeah you might be on vacation you get a flare up and you're out for the rest of the vacation in pain. So we want to avoid those. I mean it was just so exciting to do the book and to think of this area was going to help this person. This area is going to help this person.Patty: You know it's really cool is that after you were done with a book you even said I'm thinking of another book.Dr. Lavonne: I Do I have another one.Patty: Yeah. I mean the saying goes everyone's got a book in them and then once you open that door you get inspired to write another book and talk about another topic within that realm or whatever which is really a lot of fun. So tell me where do you see your business going let's say in the next three years.Dr. Lavonne: I just it is so wide open now. That's what's exciting about this is one you know of course I want to help patients I get energized from getting my hands on people and helping them and getting that interpersonal that connection love it with that. This has just expanded my view so much about this is now global.This is something that I can help people on a global level online you know with walking them through. I just did a pilot program with a bunch of women which was fantastic. They were all around the country. And I walked them through the book.They had some questions and they had some like I do this exercise and I heard and I was able to quickly identify why and then keep them moving through the progress. So that was fantastic. And then the other thing is is that I don't have to be there chiropractor I have for these people to different practitioners in their area for dry needling I just get right on the Web during these calls and I find somebody in their area.So I've been able to refer other docs to them and they can still be very successful in the program. So where do I see myself in three years. I see that my network is going to expand with different doctors PT's DC's you know people who can do dry needling OB's and be able to refer to them as you can tell. I'm so excited because it is wide open in this program compliments all of those cares so I mean I can really get people to solution or help them or help guide them.Patty: Absolutely.Dr. Lavonne: Though No longer am I just stuck in my office in Willow Glen California San Jose suddenly it's expanded to global not only the U.S. but what's to stop us. Now we have Skype and we have so many different ways of going around the world. I see expansion into you know helping so many more people.Patty: That's fantastic and then you have the decoding pelvic book you have online course now which is really great. And then you also are looking at launching your supplement line.Dr. Lavonne: Yeah.Patty: Which is just coming out very shortly so there's a lot of different multifaceted ways? And of course you can do to your point the online consulting you can do it in office with talk about retreats. So it really expands the ability for you to impact people whether locally or line whether in your neighborhood or across the globe which is really great.Dr. Lavonne: Yeah it's fantastic. There's just no limit.Patty: Yeah it's really cool, so tell me I'm going to completely pivot here I'm going to switch a role in you, if your life where song what is the best songs that represents your life.Dr. Lavonne: Oh my god I can't even. You know I'm an analytical I'm going through the Ace point now and then I'm on the 90s.Patty: She's so in her left brain right now everybody.Dr. Lavonne: I'm so deep I'm going to I you I don't know I'm like Led Zeppelin Stairway to Heaven. That's right. That's a good one.Patty: That's the version when they came to mind. So that works. Your Way to Heaven. Always a good classic. OK. The other one was a personal development or growth habit that you have.Dr. Lavonne: Oh there's so much. OK. You know what it is.Patty: I think so. But I'll let you answer yours and then I'll give you mine.Dr. Lavonne: OK. So a personal development and this is I learned this from Dr. Kamada way back when. Well before I mean 30 years ago he said something that really rang true was every year he wants to be better than last year in practice.Patty: That's awesome.Dr. Lavonne: And so I took that to heart. So every year I want to be better as a doctor or better at whatever I'm doing. So every year you know on the thirty first I'm not you know partying it up I'm taking a look and reflecting and it's like OK how can I improve this year.So that's in all aspects of life that in practice my relationship in my in my home and my habits whatever I could do that goals. You know I'm going to do this because I just I fail at New Year's Resolution too.Patty: its flash in a pan I mean it does it's not real. No what I was going to say is that you're absolutely stellar about being consistent whether it's the mentoring that you do in the organizations you're a part of or are for example from a health standpoint you've got me into swimming which is really cool,I know and you're just so good you're so good to your body you're so good to your spirit. Like I feel like you're very aligned in that way. And of course it's not like you're 100 percent Zen but you work at it. I see it very clearly. You're very consistent with it.Dr. Lavonne: Thank you.Patty: Yeah you're really awesome about it. What is your definition of success?Dr. Lavonne: My definition of success is that internal happiness and peace. So you know it's all the things of course all the things are awesome don't get me wrong I want all the things but it's your insides you know so if you're at peace if you're good then you're good. No matter what you're doing.Patty: You got to loves it.Dr. Lavonne: Yeah.Patty: And one last question. After all is said and done what do you want your legacy to be.Dr. Lavonne: Well now it certainly changed before my legacy was in my office. It was I want to help people get their lives back in my office. But now my legacy is so much more than that because if I'm not around.I mean this could still keep going if people can still be doing the program from the book and getting to the other side and just solutions. My legacy is I just want to continue to help people get to that next level.Patty: That's awesome I love it. All right Dr. Lavonne Pineda thank you so much for being on her legacy podcast. If you're interested and checking out Dr. Lavonne latest book Decoding Pelvic Pains an international bestselling book you can find her on social media channels. We are everywhere you too. She is on Instagram on Facebook.Watch her supplement. And all of these wonderful things again pelvicpainprogram.com is where that engagement starts so you can get her book. You just pay shipping and you also get one of her online courses which is her breathing exercises which has been tested.So Dr. Lavonne Pineda thank you so much for being on her legacy podcast and I actually want to have you again to see what the developments have been and as we keep moving forward. We are really interesting to see and also see how much of a rock star you are with your videos.Dr. Lavonne: Yes. That's all I get it keeps getting better.Patty: She's been working those videos. Let's do it. All right thank you so much.Dr. Lavonne: All right thank you.You can get hold of Dr. Lavonne Pineda in this links and websites:Lavonne Pineda (Chirolavonne@gmail.com),Website: www.pelvicpainprogram.com,pelvicpainprogram.com,Social Media Handles: IG pelvicpainprogram,info@pelvicpainprogram.com

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Well Madeleine Taylor thank you so much for being on her legacy podcast so appreciate of connecting and I know the first time we had a baby your baby was going to be in guest with that let baby had the baby times. So I'm so happy to have you back.Madeleine: Thank you so much for having me. I appreciate it and thanks for being flexible and rescheduling.Patty: Absolutely. As a mom I get it. We were talking about how life would so be there and I don't know how many kids you have by the way.Madeleine: He's my first.Patty: OK. All right. I have two boys and they're teenagers so just looking back at those days I mean I remember really relying on people's understanding and flexibility because it's like every stage is a new situation.Madeleine: And a new challenge.Patty: Oh my God. Well, I don't have baby burp being in the background or me feeding. My kids are like Mom I need you to drop off food at so-and-so is just a whole host of the other issues. Naughtier.OK so were you, Madeleine. We always start with the show with like let's get braggy I'd love to know what do you believe is your superpower.Madeleine: Oh are we talking like business wise or personal.Patty: Whatever you'd like your superpower like that thing that you know that you are just really good at.Madeleine: Oh let's get braggy. OK. Can I list two things?Patty: Absolutely. Have at it.Madeleine: OK. Well, I think something that I have realized that I am very good at is creating children. I have the most wonderful baby in the entire world. I'm with them and I'm so proud of him and I'm proud of myself and my partner for making him. And. Yeah, I think that that is that's a gift.Patty: Awesome.Madeleine: Yeah yeah. So there's that. But I think that I'm also very good at building businesses. Yeah, I've created a business over the last couple of years called content refined.And I think we've had our ups and our downs but I think that it's a pretty solid business and I've put a lot of hard work into you know procedural lies in it and creating systems and a strong foundation for my business. And I think that that is something that I'm pretty good at.Patty: Which is fantastic and I was checking you're your website out content refined or comment. Leave that contentrefined.com and just the success that you had and the fact that they. Whoever they may be invited you to do a talk at a marketing conference in Bangkok Thailand in October 2017 Jean because of the entrepreneurial success.So tell us about how did content refined come to be and why do you believe because at this point how long have you been in business. And I feel like it was a rocket ship to success.Madeleine: Yeah it was pretty quick so at that point it had been; at that point in 2017 hadn't even been a year yet. It had been like ten months yeah. 10 Months.Patty: So what do you think? I mean how did content refined come to be let start there.Madeleine: Right. So content refined came to be because I decided to move from Toronto to a smaller town outside of Toronto called Collinwood.And there wasn't like a whole ton of like job opportunity up here. It's very it's a very small town and unless you really know people and have connections up here you're probably not going to get like a mainstream job up here. They're women.So I sort of had to put my entrepreneur's hat on and make some different connections and I ended up partnering up with a local guy here. And actually working for him originally to sort of create a marketing plan for his own portfolio of websites. So he was really into at the time he was really into you knowing the Amazon affiliate Web site world.Patty: Right.Madeleine: Yeah. So he just wanted to you know procedural lies the content creation for his for his portfolio but sites that he didn't have to really take care of it.So he hired me to do that. And then once we got that system running we kind of wrapped those procedures in a little bow and called at Content refined and. And here we are today.Patty: Interesting. Okay, so I've heard you say procedures and systems now a few times I feel like I'm hearing that that's yours. You're another one of your superpowers right. You just have this ability to make order out of an idea am I caption that correctly.Madeleine: Yeah definitely.Patty: And how did you what other experience or you're bringing is from I guess the prior work that you read into this situation that there just really was opportunistically perfect so that you created this connection with you your business partner and started this amazing business.Madeleine: Yeah great question. So I originally had been working in Toronto at a small startup company so I started there from like the ground up. And I worked my way up to a pretty senior role there within a few years.And so I was exposed to technology for the first time really and Business and Entrepreneurship for the first time because I was working right right in and I was like one of eight. In a new startup business so I was like definitely like an employee of that business.But I was able to see how it worked. And the thing that really stood out to me was like the importance of creating processes and procedures in order to build the business and in order to scale properly.Patty: Right.Madeleine: And so I guess that's why I extracted that tidbit was was you know the importance of an org chart the importance of you know standard operating procedures so that you can really outsource that piece or hire somebody else to do that job so that you can focus on you know business growth initiatives which is what the CEO of my last company was really doing and he was really good at it.So I think that that's where I sort of understood the importance of those things when it comes to business. And so when I came here and started my own thing with with my business partner John that's what was that's what really stood out to me and that's what enabled me to to build this business up to where it is now.Patty: It's fantastic. You've. Have you heard of the book Rocket Fuel?Madeleine: No I haven't.Patty: OK. So you're still reminding me of this book because in rocket fuel he talks about the two critical elements for success and in business as a visionary and an integrator and the integrator as the one that's the genius you know keeps the wheels greased systems processes to make sure that visionary is a distinctly different role in which they're driving the bus to just to say okay here's where we want to take the business strategically.So I feel like hearing what you have in your business plan to refine it off that you know both of those elements were probably the reason that you're so successful. And can we go to the success part of it the fact that you spoke at a conference within one year of being in business? We know the statistics that most small businesses fail certainly within the first year if not the first five years. So what do you think is the reason that you had this exponential success so soon?Madeleine: Well I will give some credit to John my business partner had a really really big like. Following and like a list of contacts. So that was that was strategic. And. And we were really able to launch the service quickly to demographics that I, that we knew was going to be into the service offering.Patty: And how did you know they were being in the service offering because it was a pain point that you had identified in these small business owners.Madeleine: Yeah it was. It was a pain point but it was also like John ran this blog basically called How to Make Money Online. And so all of these people were or wanted to make money online and Content Marketing is like the key to that.Patty: Well that's great. So with content creation being so important can you just speak to people maybe more solopreneurs that they have their small business there? Do you think it applies to everybody even brick and mortar businesses? Occupation strategy.Madeleine: Yeah I definitely think that it's something that everybody who has a Web site or everybody who has a business that relies on you know Google traffic to get business should be doing some sort of online marketing and I might be a little biased because I run a content marketing agencyGrey but I do think content is king and I think that Google changes their algorithms all the time and over and over again we're seeing that they're looking for good quality content and that's what's going to basically rank your site or sink your site if you have crappy shitty content on your site. Google's got to figure that out pretty quickly and you're not going to be rewarded for it.Patty: And what is deemed like crappy like what's crappy as opposed to something that is working really well that so few I mean the difference would be like oh I write my own blog post right. Right. What you guys bring to the table is their expertise's in knowing how the algorithm is changing like can you give some notes of why it's important to potentially outsource this to somebody else.Madeleine: Definitely. So I can speak to it from my own experience actually. So I have my own like affiliate websites as well as like a bit of a side hobby. And at first, what I used to do is I would sort of do it the lazy way and I would essentially just think up of topics off the top of my head but I thought would be good for the website.I would hire a bunch of like really really cheap freelancers not necessarily like native English speakers just like the cheapest I could I could get an article written for I would outsource those articles. I'd get them back. And I'd throw them on onto my website. Wouldn't necessarily really even edit just I and within my instructions I just like wanted them to sort of keyword stuff to the articles and I was just looking for a quick easy cheap solution.And I I sort of sat back and waited and waited and waited and waited for my content to get like to get indexed and stuff and then I got I got a message from Google ads sometimes because I had applied for for Google ads to get put on my site and they said sorry we're like we're not going to grant you access to Google app sense because we don't think that the content on your website is strong. So I was like. OK. So. People are looking and people are definitely monitoring content and it's not about just an abundance of content with a.A ton of keywords stuffed into the text. It's not about that anymore it's about quality. So later down the line when we did like a ton of research on content marketing and and really understood the algorithms and understood what-what Google wanted. We started building content around that. And so when I started applying that to my sites you know it really works required me to actually think about the content actually do a roadmap for like for your website.Strategically do keyword research to see like how many search queries are being searched per month over certain topics. What what are related topics to that key term that you're trying to rank for all of those? Elements that are extremely important. Content marketing before before the content is even written. So there was that piece but then actually getting really strong writers who actually sit down and think about the content that they're writing and obviously these are going to be slightly higher paid writers and people that might even be experts in the field.And then really focusing on like best practices for publishing your content because it's not just about sticking it into the back in the word like Word press and clicking clicking the publish button anymore you know it's about really optimizing content to make sure that that you're really incorporating all of the elements that are important to SEO and important. The Google algorithms into each piece of content.Patty: My gosh it is so involved that I can see how it is. It's not as easy as oh let me just be inspired and write.Madeleine: TotallyPatty: If you're doing it. If you're doing it as a hobby and I think that's a distinction that you're talking about are you doing it for a hobby or are you doing it to get the right eyeballs so that you can continue the conversation.And before we started well before I hit the record button you were talking about a new exciting thing that you're offering in content refined which is a content upgrade which is a reason for what I call a pull strategy for people to engage with you even further.Madeleine: Yes.Patty: We would Love to hear about maybe a case study in a small business owner that was kind of questioning the value and then what you get back to the table what happened as a result to that person jumping.Madeleine: Yeah absolutely. Well, we have we have a ton of case studies So in terms of the content creation case study so we had somebody approached us within the first few months that we actually launched the business and they said hey you know like I have this really awesome domain. There's not a whole a whole lot of traffic but I just bought the site and I want to make a return and then I want to sell the site.So we took a look at it we think and at the time there was like zero traffic. They had like a few articles published they had a really great domain domain name had it it was great and like they really put a great theme on the on the Wordpress site and it looks nice but it just didn't wasn't getting a lot of traffic. So what we did is we came up with a really robust plan.I think he was doing 24000 more words of content a month. So about 24 articles a month. So that's like a pretty aggressive strategy like a very aggressive strategy.And so we are prepared it and then we executed it and within eight months he was able he got. That he was at seventy-two thousand viewers per month on a site and he was able to turn around and sell his site for 150 grand in eight months. Yeah. So that was like crazy inspiring made us feel really good because were like Yes. It just helped to make a boatload of money.So that was that was really great. And then in terms of the content upgrade stuff we had a client come to us and say hey is like hey I have a handful of articles that are on my site that just like aren't performing well anymore but they they really represent like 80 percent of my business and like I can't afford to have these articles slip. So we took them and we gave them like a content upgrade is what we call it.So basically a facelift we like. Added a ton of content to it. So between like 500 and a thousand words of like content gap filling is what I call it. And then we added new links we made it a little little bit more relevant in terms of. Making it like a 2019 article rather than a 2016 article added new elements to them. And then we sort of hit re publish we saw like a 40 percent increase within a week. On his on his traffic, so that was really cool.Patty: So that is something I've never thought about is refreshing or putting a facelift on maybe blog post that might have gotten some traffic. Once upon a time that it can be done again with a service like I have never even heard of that that is so smart.Madeleine: It's honestly so effective because we don't think that you need to sort of rewrite articles on on keywords that you've already targeted like if you've already targeted that just yet upgrade it refresh it.Make it relevant to today because Google's always looking for relevancy. If it's a 2016 article it's not going to get the same kind an attraction as the 2019 article it needs to stay current.It just needs to make like you just need to make sure that your content is still like energized and you're still getting energy sort of around that piece of content and if it's gone slot and if it hasn't been touched in years then circle back and see and pull some data and see like how-how you're ranking where you were ranking a year ago. If those rankings have slept then time to time to refresh.Patty: That is super smart. So then how long have you how long has content refined going around.Madeleine: We've been around for like two and half years now.Patty: That's amazing and where do you see the next three years how big you want to build that site. What's your vision?Madeleine: I would love to. My vision is to. Oh, that's a great question. I would love. To be at a point where we have liked an established presence in our community that we're not only doing stuff online but we're also doing things in in our community for local clients.I would love to see our revenue increase. I'd like to be at around 150 K in like monthly recurring revenue which would be sort of a goal within the next five years. And I would just like content refined to be like unknown content marketing company and for people to have faith in our services. And I want us. To be known as like a quality content service provider.Patty: Now there's some.Madeleine: Yeah there are lots of people who produce content like there are lots of lots of companies out there that produce content. We. Like to differentiate ourselves or ourselves from those other like businesses by really putting an effort into understanding the changes in an online marketing.We pull so many are we yeah we pull together so many data analysis studies on like what are the ranking factors when you're creating content like what do you have to incorporate in your content. Make sure that you're going to rank with certainty.And so we're refreshing those those data analysis says study studies all the time just to make sure that we're incorporating the best practices that are like current best practices.Patty: So out of curiosity if somebody said OK I want to implement a content strategy on my blog site just to keep things currents. The best practice adhering to the best practices what any what is the recommendation like.One blog post a week or is it a month like what would be the minimum that someone will have to do so even be seen as relevant in Google's sizes. And I know that's a loaded question. But you said you know best practices.Madeleine: Yes certainly a lot of question. It totally depends on like what kind of site you're you have if it's like an if it's a personal blog. I would say you know maybe one a week if it's like an affiliate like marketing website I would say like between 12 and 20 articles a month.So it depends on the purpose. I guess if you're looking to you know rank for a huge variety of different keywords in a specific niche then I would hit it with aggression and and really pump that content out. If you're a little bit more specific in terms of in terms of brand and in terms of in terms of what your goals are then I would I would do it. Yeah probably once a week so for tickles a month.Patty: All right. Well OK. And that is obviously something that carbs or refined come up with. Definitely, it could do that because it is you thinking like wow I know that I want to focus on what I'm doing and my business and the writing side of it it's not necessarily something that I love. I would do it but it would just be a labor of loveOh my god, I have to write you know images becomes really cumbersome for me personally it's not natural. And so knowing that that could be altered in a way that represents and is brand with my personality and that whole thing I think that's phenomenal.Madeleine: Yeah.Patty: Gives you the. Ok cool. I'm doing what has it done in order for me to remain consistent irrelevant online. So it just makes so much sense.Madeleine: Definitely. And I think that the way I see it is that yeah for sure you could sit down and write your own content if you wanted. But like how much and like no disrespect to writers writers have like the the one of the hardest jobs for sure.No disrespect to writers but like as an entrepreneur and as like a business owner like how much is your timer's. And you know is it better spent working on other things that are going to grow the business. And yeah just other things that that are more worth your time.Patty: Very well stated. All right. So you've had tremendous success with what you're doing. What do you believe is the reason that you are successful?Madeleine: Honestly and I hope that like other millennials are listening to this. But like hard work and work ethic, there's a man that has been drilled into me since I was a kid and I think that unfortunately. I have come I'm a millennial and I've come across many others and work ethic just isn't something that's like emphasized and I don't think in our upbringing.And it has been a huge source of frustration in terms of hiring in terms of in terms of running a business where you rely on. Millennials to sort of run things smoothly. But yes work ethic work hard. If you work hard you can play hard. And and I think that yeah work ethic. MAN.Patty: Yeah and paint a picture of your dad and your mom. Yeah. Own a business. How do you? Because I don't believe that there's real balance but how do you maneuver it all.Madeleine: Yeah so I have taken the last well from June to January. I took a lot of time off my business and dedicated at that time to my new little human. And I thought that was really important. And I really wanted to be able to do that. And I'm very happy that I did.But now he's a little bit older. He goes to daycare three days a week. And so I'm in the office three days a week. But then on the other four days, I find time to make it work. Without it, it's really hard to to. It's really hard to be in a position where you know that if you're focusing too much on your business then you're maybe neglecting your baby a little bit.But if you're neglecting. But then yeah it's like you don't want. You don't want to be in a position where you have to sacrifice one or the other. So finding the balance is really challenging. But we make it work you know like if if I have to work six hours after he goes to bedtime or after bedtime then that's what I'll do. You know if I if I have to squeeze in work while he's napping in them that's what I'll do. You know and I think just setting your priorities straight. You know I think you can probably really sympathize with this.But like when you have a small baby at home and other things start to pile up like dishes and laundry and all that stuff and that to do list for me either get outsourced. So like I hired a cleaning lady. That's what I need to do. You know and. And. Yeah. So that's how I sort of prioritize things I really outsource what I can and and focus on the really important things which are first my baby and second my business.Patty: I love that I love it and it's so true. It's a prioritization and then really looking at the tasks and the things that you're doing and outsourcing them which I think I don't know some women I was completely AFAM.I'm like I'm sure you would be superwoman and then what happens is adrenal fatigue happens you know totally like you're trying to do it all and it just doesn't make sense.So keeping an inventory of the things that you do and saying can be outsourced probably for 15 or 20 bucks an hour. And then that way I am more focused on spending the time with my family or going to love my husband. The fact is we have the luxury to make and create our own schedules which is such a luxury.Madeleine: Such a luxury.Patty: In the corporate world. You know it was like working on you know on the clock and asking for permission to go on vacation is so crazy now thinking about it. And so with that luxury, you still have to have a schedule like you have to.It's really interesting because some people and I'm going back to your hard work ethic comment. Yeah. Some people think I'm out of work for myself and then they're going to yoga and they're hanging out with friends that going to lunch and it's like OK.Madeleine: I wish.Patty: You're now working right. You really have to keep inventory and had this discipline.Madeleine: Yeah.Patty: Working really consistent and honoring that Company because it's your own business you know if you're slacking you're not slacking at the job your slackingYou know in your own business it's just hurting you definitely it doesn't really understand where you're coming from with that comment.Madeleine: And you know what. I'm not going to I'm not going to lie. I struggled with it hard when we were first like launching the business because I got into this like vicious vicious cycle where I put like dollar signs on every single thing I did because my time represented my income.And so that drove me honestly within the first year to be probably a workaholic and it wasn't healthy and I needed to sort of find some find a better balance and I worked hard on doing that. But it got to a point where like going to the gym for me is something I've always loved doing and then it's just like part of my life.And during that year it would stress me out when I was at the gym because I was like oh my god this is like two hours of my time. How much money is that worth? You know it's always been like really analytical about it. And it wasn't probably healthy and it was definitely like an obsessive-compulsive thing for sure you get for my mental health.But I think recognizing that taking a step back and and being able to to realize that that was happening was important. And then you know work to sort of rebalancing that was important.Patty: I think that's a really healthy assessment. I went through the same day where I just branched off on my own after being a business partnership and like I have to work twice as hard. Not necessarily. I really let go of the self-care aspect and that's so crazy because you have to focus on self-care first in order to bring the right kind of energy and focus into your day.I'm not a millennial I'm a Gen X ers so it even more so because it's like the focus goes by the wayside if I don't take care of the self-care anyway. It's a whole balancing act and the thing is is that one of the things I see is the habits and the discipline and consistency versus thinking you have to like grind grind grind really hard to get really fastening of that.It's a nuanced shift at least for me where I'm starting now I'm starting I really made a commitment to just kind of re-engineer my day reengineer like compartmentalizing my calls compartmentalizing my free time really honoring that I'm not going to take calls on on Saturday and Sunday right. Send me a Baxter it'll be ok like this. Yeah. I am not calling If I don't answer the Baxter ten minutes after it's somebody send a box like its.Madeleine: Totally.Patty: But you have to literally be about like what am I doing is just burning me out. And what is a return on your energy? That's the way I see it now where it's been really really helpful.Madeleine: One hundred percent 100 percent. And I think that like all of these apps that are meant to be like really helpful and useful in breaking down like can be communication barriers like like Slack and all those things likeI had just delete slack off my phone because I was like my clients cannot have access to me at 2:00 in the morning. Like that's just not OK anymore. And so so yeah establishing barriers and boundaries and stuff is really important or else you're going to work yourself.Patty: Exactly what. True that.Madeleine: Yeah.Patty: All right. So a couple more questions. What is a personal development or growth habit that you have?Madeleine: Ooh personal development or growth habit that I have. That's a great question. Let me think about this one. Oh. Research. I do a ton of research all the time and it's something that I enjoy doing because I like learning. But it also allows me to apply my new knowledge to my business. And so I I really like doing research.So right now I'm doing research on like paid traffic for like paid paid advertising online. That's something that we haven't really dipped our toes much into because we haven't really needed to but now we are getting to a point in the business where we should probably start doing that because most businesses do. And so, of course, I'm going to hire somebody to do it for us. But I want to understand it a little bit first. And I want to understand it enough to hire the right person so that I think is is my my business or my development personal development habit. I guess it's more of a professional.Patty: It's a growth habit.Madeleine: Yeah.Patty: Like you're thinking ahead in terms of OK what do we need or what other talents you need to bring in. And so you're learning and deep diving so nobody can tell you oh you should look for that because I know I'm going to learn enough to be dangerous and how to make the right decision for my business.Madeleine: Exactly exactly.Patty: Totally.Madeleine: So I don't need to know exactly how to do it myself. Like if I buy played with it long enough I'm sure I'd figure it out. But I want to know enough exactly to equip myself to make the best decisions for the business.Patty: Fantastic. All right Madeleine, after all, is said and done what do you want your legacy to be.Madeleine: Oh my legacy. That's a great question. So basically if when I die what do I want people to remember me.Patty: It's an interesting question because when I ask a Gen Xer a baby boomer they're like my legacy could it when I've asked somebody who was in their 30's or late 20's. It's a very different answer. So I'm really curious. Yeah like coming from a millennial lens what were you thinking about legacy?Madeleine: I would love. For my children to remember me. As. a badass fun mom who did everything with them. Who is there, there are soccer games. Who is there? You know they're like dance recitals. Who is the present? I want them to remember that I want to be so present in their lives. And I also want them to remember me as a badass businesswoman and I want them to. Inherit greatness from this business.Patty: Beautiful. And so it will be Madeleine. Taylor thank you so much. How did people find out more about content refined how to connect with your business if they are looking for content.Madeleine: Yes.Patty: For their own business.Madeleine: Yeah for sure. So people can either email me directly at Maddie MADDIE maddie@contentrefined.com or they can go to www.contentrefined.com. To check out more about our services. And what we do or. If you are not at the point where you want to outsource content and but you just want like know how to write really great content.I actually have a page it's a podcast special page where you can go in and put in the code the code is PODCAST all in caps and you can actually download our article write in SOP's. So those are a gift to you guys. If that's the direction you want to go or if you want to check out any of our or try out any of our packages. You can get 20 percent off month one in put in a podcast as your coupon code on upon check out.Patty: Oh fantastic. OK, so this will be shown up so you're not going to miss any day and how to connect with Madeleine or maddie@contentrefined.com and then the generous 20 percent off which just fantastic.So thank you so much for being on her legacy her it's truly been an honor. I love what you're doing and I think it's absolutely super. It's just awesome.Madeleine: Thank you so much. Thanks for having me. It's been a pleasure.Madeleine Taylor (madeleine.taylor.009@gmail.com),Website: www.contentrefined.com,We can offer your listeners 20% off of their first month when they sign up for a monthly content creation package.We can also offer them our downloadable SOPs for how to systematize content creation.,Social Media Handles: Facebook.com/contentrefinedInstagram.com/contentrefined,Email - maddie@contentrefined.comThey can book a call with me - https://contentrefinedmt.youcanbook.me/,

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Raeeka Yahgmai welcome to Her Legacy Podcast I always just know yours Raeeka. We are both in a mastermind together as well as having participated in group coaching and all that stuff and you you're just RaeekaTo me it's kind of like when somebody asks about like a famous celebrity there is only one Raeeka in my world. That's why I go we get I'm like. I don't think I've ever said your last name but regardless welcome to Her Legacy Podcast.Raeeka: Thank you. Thank you. I do feel like a celebrity.Patty: Well okay so the cool thing is in this episode we're going to get a two for one. And by that I mean one of the passions of Raeeka is known for and is just an expert at is dating. Dating for single women. And at the same time we're also going to be diving into her business.This whole thing about being a dating coach and how to set yourself apart. So really meaty great conversation chock full of wonderful things that you can take away. So my first question is I like to get braggy with my guests. What do you believe Raeeka is your superpower?Raeeka: My superpower. I'm Raeeka. No I'm kidding.Patty: You're so funny.Raeeka: Well I mean my superpower is that I. Really "Love what I do" I. I just I mean I it lights me up what I do is I don't have to think twice about did I make the right decision.You know. And I think that. What sets me apart is the fact that I. Is that what you mean by super power? Like what sets me apart or what.Patty: Yeah we have to leave this one space that you know that you're damn good at.Raeeka: I'm damn good at helping. Women. Empowering them and attracting quality men in their lives.Patty: Perfect's.Raeeka: That's where I. That's where I shine.Patty: That's amazing. So how do.Raeeka: You know I'm good at being on stage because I'm an opera singer.Patty: I know I see that oh my gosh which is a total segue we have to get into but for this right now. How did you get started in this line of work of being a coach in this space?Raeeka: It had actually a lot to do with me being a very tortured performer for many years and because the world of classical music is very you know 1400's. It's stuck in the past. And so it's very. It is.I mean at least at the time that I went to school had nothing to do with mindfulness and consciousness and nothing like that was very you know patriarchy very you know you do what I tell you or get out kind of bang. And. So that and also 11 relationships that didn't work out that the guys cheated on me.And I finally after my fiancé left it kind of with a text message for Sex and the city I realized I am the common denominator between all these 11 guys. So you know the combination of like getting my confidence totally why nobody can break your confidence of being in an environment where my confidence was not being built in the opera world and constantly walking on eggshells and then having the situation with men.I was just like you know what I've got to figure out what's going on with me. And I got into really working on me. I really that was a big aha moment when I realized I'm the common denominator.Patty: That is a very humbling moment as well to be accountable for the fact that looking path past in terms of other relationships that you had and why they did it work and so switching because most people wouldn't have the wherewithal to think Oh it's me.You know most people would say oh it was him. And then he did this and then the other one did that. And really placing the blame and so for you to look inside and to really realize like wow this has something to do with me. That's really amazing.So how did you. Because it sounds like being an opera singer a trained opera singer had you in a place of as I'm interpreting you correctly. A lot of fear.Raeeka: In that world is still backwards.Patty: And so. Do you think that fear was also a part of the way that you felt in the relationships that you had.Raeeka: Hundred percent hundred percent and almost half my of my partners were actually opera singers. So you know and there is there's this huge difference between I mean talk about equality that it just doesn't exist. And you know women still get paid less than men in that war. It is just its ridiculous. But yes it had a lot to do.And you know there's something I want to I want to add into this because I don't want your listeners to be like well you know we're not all as enlightened as Raeeka is you know to hear that all of a sudden you don't realize where the common denominator. This was work in progress.I mean you know I got really you know like finding love you know being and being an opera singer required me to audition you know hundreds of auditions you know I mean and being rejected all the time like any business woman or any business. You know smart business savvy person who puts herself out there and the sells you know some people get your product and some don't. I. Fell into a big depression before this.You know enlightenment came over so it was work in progress. And you know I always had two mentors. Jim was our coach is one of them Jim's Fortun and then you know then my voice teacher Jane Randolph who was and they start with Jane are you crazy they initiate she is my mentor and she's really she's the one who got me started on looking inside and trying to figure out what's going on.So this was this was coming you know about four years before this realization and and thank God for that realization because that's how I became you know I built this business.Patty: Exactly. So the whole purpose of kind of drying on that the fear the self-doubt what you brought in from your business your career side into your personal life it all kind of it blends together because inevitably you can't separate them clearly and so I'm bringing this back to the listener who is maybe in a situation where you're working extremely hard and we know that that doesn't necessarily give you the net results that you're looking for.And I know that the performance arena. You are you all are true athletes. I mean some of the hardest working people I've ever seen because I have a son who is in this space and so I just know the incredible diligence and so when you do that it's at the sacrifice potentially of really building a relationship that is meaningful.And having the heart to cultivate that. So tell me because I think this is so perfect like. Entrepreneurs or people that are self-employed or building their own business. They're doing it potentially at the sacrifice of the relationships.Raeeka: Oh yeah. And this is why I love working with you know high achieving and ambitious women because those are the women who time and again say I don't have time for a relationship. I don't want to waste my time on a relationship and many times the fear of. If I am with a man he's going to take away everything that I've built in his.You know this fear of losing their freedom losing their life that they feared losing their authority where they are. And all of that is just as you say you know as you and I know. It's an interpretation. Right. And I hope I realize I grew up because I've been doing this for 25 years as a professional presenter.I grew up in an environment where as far as I can remember when I was like you know 22 or 23 I was told that hush hush if you have a boyfriend don't talk about it. I have friends who got who lost the role that they were given because they were pregnant.Patty: Oh my Gosh.Raeeka: Oh yeah I'm not kidding. This is a fruit. I mean again I asked if things have changed. Right. I mean as we know the conductor of the Metropolitan Opera was fired because of the #MeToo Movement.Things are changing in the classical world but it's always behind's of. I get it. When a woman you know or when as you know very focused work oriented woman. Says I don't have time. For a relationship.Patty: So you've identified that moment in which they say and they could be a moment that lives with them consistently. Oh I just don't have time for that. So tell us what are the things that keep. These women single.Is it just because it's comfortable being single and keeps doing what they're doing or like what it is like what keeps them are they are for ok fear.Raeeka: Fear. 100 percent is fear and. And you know and and. It's it's basically here's the thing. You know and this is something I want to give credit to Jim because that's really where I I I was able to put words to what I was feeling.You know we either can think in a vertical way or we can think in a horizontal way. Right. And when we get stuck in horizontal thinking and there's just that seed of fear that says what you don't get in the relationship. A man is going to come and change your life. And then then the horizontal thinking. Another thought is made and another thought is made and another thought is. And before we know it we're stuck in this chain of. Really interpret nothing but interpretations.Nothing but what we made up in a matter of seconds for ourselves. And then because smart people who get are people who have their own business. They're smart they are ambitious they are opinionated right. You have to be right because you believe in yourself. You have worked on your confidence. But here's the thing. When you. Have that's.The quote unquote I'm doing air quotes smarts. You also think that you're saving yourself or holding yourself back from getting into a mistake. Right. So what do you do? You want to protect yourself. So you started having these thoughts to protect yourself and what you don't really realize is you're actually sabotaging your productivity or sabotaging your success because human beings and I don't care what what type of a relationship you know.You know if you're gay if you're straight if you're whatever you are we are made to be in pairs. We are made to have partners. It's just it's an instinct it's an it's science it's not it's not a matter of Raeka's opinion. So when. We go against that. It's against our nature it's against the flow. It's against what actually makes us derive. In what we're doing.Patty: So I'm sure you've coached just you know so many people through this of what are in your opinion that as a savvy single lady. What are some thought provoking. You know stop you stopped to get thinking and say wait a minute. Is this me in my operating on a fear. So that you do have some tips like a call to action for them to recognize.Listen it's time. To focus on what's really going on here. Right. The fact that you are not in a relationship maybe you don't want to be in a relationship but ask yourself this question a deeper question how would you how would you get them to stop in their tracks and realize if there is.Raeeka: Well here's the thing I always say I'm not in the business of convincing anyone that they need to find love right. You've got to be it just like it just like you know we can't convince somebody to build a business. If that's not what they want so I can't I can't you know for someone to see what I'm seeing which is you know steps ahead of the situation. Obviously like any coach that's right. So here's the thing. I guess.You are if you are operating from fear I can tell you when you go to bed at night. These are some of the thoughts that you have. Is this it. Am I ever going to share this with someone. What if I am 80 years old and I'm alone.Do I want to leave any legacy other than my job. You know you want to have kids. And if the thought of that comes to you but then the fear stops soon in your tracks and says no you shouldn't be doing that right now. It's not the time right now you have you know your priorities are that you have to build the business or fix your roof or you know get a car or whatever it is.Right all these excuses that we come up with. I mean just nothing but excuses. Because finding love is something so instinctual that there is and as Jim's as plain and simple. There is nothing good about finding love that is against you being a successful business woman.In fact you are a and I will say this. I bet some of your audience is going to like Shrek their you know their shoulders or be like whatever you know and I say this again because maybe you will listen that you are sabotaging your business because when you do have love your energy. Is going to be very different. It's a fuel. The first person I want to talk to Patty when I enroll a client when I launch a program and its successful when I nail an audition is Tim. It always is Tim. So you have found love. Of course yes.Patty: As a dating coach you walk the talk. So what was it.Raeeka: You know there might be a day that we might not be a match and that's ok too.Patty: Right. So OK so that said like what is it that people receive from your coaching that you've seen time and time because you say dating with confidence so.Raeeka: Oh my goodness. The first thing that happens before they're coaching because I work you know with working you know as a high achieving ambitious women who are career women and their career focused women who have focused on their career all this time and then you know they're like shit I guess I want to be in.You know I want to be in a relationship what happens. Right. So that's when they realize they need help. Right. So I'm sorry what was the question or what happened to them. OK so what happens is before they find love time in again again they've either nailed an interview.And they got promotion when they many of them are like I cannot believe I finally got off my butt. And I you know changed my job. They become entrepreneurs. You know like they finally bite the you know what is it. Bite the bullet.Patty: Or yeah that's the expression Bite the Bullet.Raeeka: You know I hear these things as a foreigner but I don't know sometimes its part of the expression just doesn't stick with it. Yeah exactly. So you know they they become on. I mean time and again that has happened. I make all of my clients read dollars fought so easily.Patty: So there's definitely a correlation. Between having that synchronicity or the synergy that happens when you are in love and things are flowing and you bring that and it just crosses over into your business and it just makes the business better.Raeeka: One hundred percent because here's the thing. Our love life is the only part of our life that is related to all parts of our life our love of life is the most intimate relationship that we have and with ingenuity. That in order to be intimate with and I help single straight women. So what this is for anybody. So with intimacy. If you want to be intimate with a man or with your partner you must know how to be vulnerable.It's impossible. To find that and that's why you know. Hide shooting an ambitious career focused women have a hard time finding love. Not all of them of course you know those who do have a hard time because the vulnerability is missing now. As entrepreneurs we also got to learn to be vulnerable but we don't need to be vulnerable about every aspect of ourselves.I mean we are bringing a partner into our lives where sharing our bank accounts with them we're sharing our home with them. Maybe our kids with them you know we're sharing our sexuality with them. We're sharing our mannerisms as a as a human with them. I mean we're sharing a bed with them.Patty: Yeah.Raeeka: Right. So your love life examines your financial life your career life your health life your real your communications your spirituality. All of that goes. In to question for the person who wants to find love so that normally what happens with me is they've they get a jump in their careers or business.Patty: FantasticRaeeka: And then they they start building. Confidence Confidence. And self-esteem are two very different true selves. Confidence. Is very different than self-esteem self-esteem is when you constantly get a at school. And you're like yeah I can do this. But confidence is really related to self-love. When you love yourself and true. When in my method the you know I teach you know I walk my women through the quality man method. Right.And what do we do. We break patterns that are not working. We reprogrammed that dating operating system. And you know that the way that we're showing up and so that we can find love when you really goal. Into this process you realize that. That. You're building this. Deep Self-love for yourself and I know it's cheesy you know love your love for you love somebody else.Patty: Yeah But it's true.Raeeka: But when you do that. Finding a guy and onboarding a guy you know you know I'm talking like business language But boarding a guy.into your life is a piece of it. It happens so. Much with ease. I mean I've had single mothers with you know like the whole Brady Bunch happen with my clients. I've had you know women who are you know I'm you know picky.You know I like to travel the world and he needs to be this that and the other find love. You know it's it's possible for anyone to have that. And it's it all has to do with the way that we. Really truly. Respect ourselves and trust our self a person who truly loves herself and trusts herself will never say a guy is going to come and take my freedom away because you trust yourself that you'll never let that happen. But at the same time you don't have to wear your boxing gloves so to speak and go out there in the dating world and you know show men who you are.You don't have to wear the pants. You can still be very feminine and you can be that feminine energy because you know I always say if we want women and men to have true equality at work there needs to come a time where we all Embrace as women we embrace our femininity. Are feminine energy the nurturing listening compassionate because that's what's missing in the man's world and that's because our natures are different whether we like it or not as much as we want to be equal. One has a set up something that the other doesn't on their body.So we are difference. And you know I always say to my too women who are career oriented look at RBG. Or RGB who RBG Ruth Bader Ginsbarg.Look at her When she was starting she always wore her skirt. She always talked softly and that if you watch the documentary she says her mother taught her to always be a lady. And what did that mean to listen. And that was her key to success because she let these guys blah blah blah talk all they want to talk.Patty: Wait and she was supposed to take kind of a secondary seat at the table because that's the way that she was taught and so she was like really quieting her power.Raeeka: No she listened she let them blabber and then.Patty: And then she came in.Raeeka: And then she came in. No no no no. Her mom was always like her mother always told her makes sure that you are an independent. And she was a lady and if you see her talking and she was a beautiful woman. I mean talk about attraction. And she's very attractive woman. So she had a lot of you know that of that going on and she what do you think. Got her to be on the Supreme Court. How do you think she got there.Patty: But it was almost like she let everybody blabber and then she made her calculated right. She put herself in a place where she was being heard after all the noise was gone.Raeeka: Well that was her way of attracting people to listen to her. That's right. But the person the reason she got on the Supreme Court seat. Now if I'm saying it right now is. Her husband. She had partnership with her husband her husband believed in her. Her husband. Lobbied for her. Her husband wrote to Clinton. Wow. Her husband said. That. I I'm looking at this woman and she has to be out there. And and he she could he could in fact like not father but he could just sit back and do nothing.Patty: Right. That's right.Raeeka: That's what. Real partnership does for your business to think twice when you think that your business or many times you know I'm remodeling my house so I don't have time for this. Then you're not prioritizing.Patty: Right that was a better imperative.Raeeka: Let's just say it's not about it's never about time or money. You know that you guys are all entrepreneurs. Let's get real. Yeah. It's about that fear that tells you that if I do this does that mean I'm putting my you know mind on the wrong thing my energy on the wrong thing. I mean look at her life and let's all learn. And this is a woman who is in pop culture now.I mean she is. The other thing about it is that. She. Never forced herself she wanted to be a mom. She never went into the marriage with this fear that she is going to you know bring this man into our lives and not be who she wants to be because she knows she wants to fight for equality and justice like that was her. Dream.Right. Like all of us you know women entrepreneurs who are trying to leave a legacy. You know of ourselves. So. She found a man that was not the woman in the relationship but the man understood his strengths and her strength. That's what true partnership is.Patty: And they complement each other because of that.Raeeka: Yes. That's what Tim and I do. I don't for a second. Sacrifice my business or my and I do to. You know I mean I am a love strategist right. And dating strategies for women. And I also I'm a professional singer. I have liked a Wagner concert coming up in two weeks. So it am not a joke.The amount of time I have to practice and coach and go to voice lessons you know so it's it's a busy time and Tim is there for me. And likewise he is right now changing gears he used to you know he's a website design developer and he was working for himself and he's the one that he likes to work. For a company he doesn't like the management parts look he's looking for a job and we all know looking for a job is a lot of, it's work. So I support him.So when I can't I do the dishes. When he can't he does that. There's no like you know you have to do it or I have to do it. We come this from a place of love. It's when you come from a place of love. Anything is possible.Patty: So tell tell me about your business so somebody. And what do they get from hiring some of the concierge service that you provide. I supposed to say going to E Harmony or match right to say oh OK I'll just go out like that. I want to be practical about it. What's the difference. What's unique about what you do.Raeeka: Well because I'm Raeeka I'm not kidding. Just the mere fact that I'm Raeeka here's the deal you can go on and all the apps in the world that you want but if you're dating operating system is broken. And if you're showing up in that area with. Fear or merely just not knowing how to do dating in 21st century which is a very different world than where our sisters or mothers or cousins got you knows married.And obviously I mostly work with women in their late 30s and up. Right. That's that's the women I'm talking to though though I do have people in their 20s you know. I mean some some of them want to get started earlier with you know knowing how to know the ropes so and that's fine too. But when you go into that arena what are you going to do. It's exactly what. Einstein said.You know you're going to do the same thing over and over and over which is the because you haven't change anything. And it's the definition of insanity. What I do. The difference is of course we're going to go on the apps for soul teach your heart which apps are the better apps to go on and I'll teach you exactly what you need to put on your online profile because the whole point of working with me is to bring in quality men not just men.Right. So. As I said earlier I have a method called the quality man method QMM and in that I really. What I do is I show women how to break the repeated patterns of attracting the same wrong guys. Because if you were in your late 30s and your 40s and your 50s or 60s and you are not getting results then we are going to break that pattern first you don't go out there and do the same thing again.Patty: Right because whether you're swiping left or right and doing all that it's still it's just it's almost like that's such an external process as opposed to I'm sure the fact that you help them get internally aligned right through.Raeeka: Oh my goodness. Here's the thing. Don't waste your time. My suggestion is if you haven't done that work please don't waste your time. Because here's the thing. Let me just finish how I help them. And then this is really an important point that I want to bring home before we end . So what. Even after we break that pattern then we reprogram their dating operating system. What's your dating operating system. Our brain.You know it's a very brain based approach. To Dating. Brain and Heart. Because our heart is our second brain. Or. Whatever. You know it's it's a part of ours. Operation. Our feelings are very related to how we think and what we believe and what we perceive around us. Right. So. So I'm going to teach you. Techniques to reprogram it. And then. Find your life partner. Now. Dating in today's and this is the point that I wanted to talk about is dating in today's world has come down to milliseconds of swiping left or right. So you got to know how to. It's like knowing how to operate your computer. Knowing. We all took some sort of class to learn how to do this.Patty: Right.Raeeka: This is a different time than when our parents would say oh such and such as family has a son when they want to recommend to you and you might as well. Isn't that a time is not there.Patty: Right.Raeeka: Most of us don't get set up though it's still a very valid way of finding a life partner. But because of the individualism of our lifestyles and all of us being on our phones all the time we swipe more than we meet somebody that our parents or families or cousins set us up with. It's just the reality of what our life is and we text with our parents nowadays.Patty: Yeah.Raeeka: So let's get real. So. You have a very short window of time to show the person that you are. On the inside and outside on these dating apps to attract the quality men because a man who has worked on himself has done the work. Is going to be smart and who has that a choose on line. So. You want a quality man. You've got to be that quality woman.Patty: I love that.Raeeka: Quality woman is a woman who has balance. In all areas of her life. And I don't necessarily like the word balance because balance means equality so harmony. Because they're going to be times where you're going to be focusing more on your relationship.And less on your job because you onboard it you know 60 clients and you're good. And then there's going to be a time where you are launching and your relationship is going to take less of your attention and during that time you want to have a guy who gets that.Patty: RightRaeeka: So the fear of guys are not into supporting women that all of that. Quick let let's work on that. That's not true. What are you doing. Patty what am I doing. Well you know.Patty: I love the idea of harmony. I really do. I kind of it's come to this point where balance in general is so vague and it doesn't really mean anything and I think it's an all or nothing in this situation that I'm like.I'm fundamentally opposed to this whole balance idea because I think it's been so misconstrued versus I love when you said harmony. Because it's not internal harmony that is yours that is in a real time based on where you are.Raeeka: Yeah.Patty: Which I think is genius though.Raeeka: So this is I am sorry I know we're at the end of our call but I had so much to say with me audience I think we're you at the end. OK. So look at it here. Here is the thing that I really want to leave your audience when I know you asked this for me earlier. But you know I'm strategizing.Patty: Yeah.Raeeka: If I'm sure you all you know because you're smart women or you're like yes they're like oh look here's the thing you asked me earlier what is it that these women need to ask themselves. And I said I'm not in the business of common sense. This is the question I want to review with.Patty: OkayRaeeka: How long are you going to go before you realize that your job is not going to love you back.Patty: I literally just got chills because that's exactly right.Raeeka: And might drop.Patty: That as it might drop. That is lay literally hashtag because I know. I know women who are single that are sacrificing rebates like they sacrifice mentality that they're building their business. In the name of being focused on success. They think that that milestone whatever it may be is going to give them everything that they're looking for and they've and they've left everything else by the wayside. And the sad the sad thing is is that they're going to get there and realize like oh.This isn't what it was. What I thought it was going to be this didn't give me the internal peace of fulfillment and harmony like you talked about that I felt it was going to give me and end their show further along on the timeline. But then they're like Oh so this means I have to start from zero. Yeah. So what you're really saying is stop. And recognize.That you can't. I love this whole idea of Harmony. I really do. It's very powerful concept is really recognizing hey that not dealing with it not facing it not realizing it it's like you're you deserve to have it all. And guess what it is. But if you're only focused here it's just not going to happen.Raeeka: If you don't work towards having it all. So the whole point of entrepreneurship and leaving your legacy is to have. The life that you want to have. And this concept you're very I mean I love what you've said Patty this mentality that women have that we have to sacrifice because time and again it has been. Pushed into our dear conscious consciousness is DNA right.And we have passed that on generation after generation that in order to be equal with men. We have to do that. Ladies time. Times up. If worse than if we're saying hashtag Time's up. You know equality. This is what we need to stand up for. And I always say I I am all for the hashtag MeToo movement. I am a victim of the hashtag MeeToo because of being in the industry that I was. I wore a ring. All of my undergrads you know just so that I would repel men do not come close to me. So I get it. Well here's the thing. We are. The changers of our society.Women. We are the changers we are because we're nurturers because we're mothers. We change the society by the way we. Teach and nurture and bring up the next generation. If we want to be the equal to men at work space then we need to equally go to work with our boxing gloves wearing our skirts not our pants being in our feminine have our kids have love have that harmony feel fulfilled and have a hashtag boss lady position at work.That's when we're equal. And if we continue wearing our pants suit trying to look like a guy. Act like a guy. Being our masculine energy bossy boss energy just so that we. like. Battle of powers.Patty: Yeah.Raeeka: That you're just fighting. And finding energy is a catabolic energy whether you like it or not it's a negative destructive energy. How much energy are you're wasting per day trying to be like a man.Patty: It's exhausting.Raeeka: It's exhausting just like these. You're turning yourself into a pretzel. Yeah be like a man and then you don't want a man in your life. I mean see how that how crazy that is.Patty: It is crazy. You're so right. It is so true. It's time I love it. You said that like. Time's up.Raeeka: Time's up.Patty: Time's up playing this game that we all know it's not real anyway and it's like and we're doing it at the sacrifice of so much of who we are what we want to do feeling that we have to parlay or or put to the side or marginalize what we really want and it's just ridiculous.Raeeka: It's ridiculous. And we call that equality there's nothing equal there that it's so against our nature. That's not equality. That's totally not being integrityPatty: I love that. All Right. So one big question for you after all is said and done. What do you want your legacy to be.Raeeka: My legacy. You know I used to say I want to be singing I'm the biggest opera houses in the world. And I have no interest in that anymore. If I go there that's wonderful. But I am so not interested in that lifestyle. It's still not fulfilling for me anymore.So my legacy is that by the time I want. When there is when my memorial so service happens. I want. To have touched. 1 Million Women. And I have changed their lives to have this harmony. And love. Self-love loves all of them. PARTNERThere is nothing sweeter than that kiss that night. You know rubbing their feet and knowing that you have someone that has your back. I want to touch that I want to do that and you know really what I do at dating with confidence is empower women so if I can empower one million women to be better mothers to not just get out of this battle of sexes to not bash men to love to come to work to the world with loving energy and kick ass I've done my work.I will. I am happy to leave life you know and that's a dream that's a go. And you know as we're learning with our coach Jim if I were to leave today I'm still very happy because I've touched many lives. I know that. And I have been touched in many ways you know.Patty: Well that is beautiful. Raeeka Yaghmai. Thank you so much for being on her legacy podcast. We want to know how did people get in touch with you and I understand that you have a little freebee of how the audience can engage with you. Tell us more about that.Raeeka: Yes sure. So for those of you who are looking you know who listen to this and you're like you what you are. I got to do something great. Let me do something I want to give you a really cool training that's going to guide you find because in the arenaI'm dating. There are four types of men three of which. Four types of men that come across as relationship ready three of which are not.Patty: Oh wow.Raeeka: Right.Patty: There is a 75 percent failure rate is what you're saying. If you don't know what you're doing.Raeeka: Yeah. Yeah. See. See that's why you are the marketing lady with numbers and I'm the opera singer who like my mind was just blown away. Now that I think about the numbers yes 75 percent. So here's the thing.The reason we don't succeed in dating we're dating becomes such a burning out process is because we haven't educated our self. It's like launching you know our you know core is like wanting to launch our product without knowing how to do online marketing. It's exactly that you educate yourself so you got to educate yourself about dating.Patty: Right.Raeeka: It's like because nowhere in our education system we learn about this. So I have put. I am the Education right. So I've put a comprehensive handout which is called the broken picker solution. It's a solution to a broken picker. You don't pick the wrong guys right.That's how we're going to change your dating operating system. It's to understand men the characteristics. And it's a really cool handout. You're just going to download it for free and you read it on your iPhone. Right. It's totally mobile friendly.So you read it or you or if you're busy and you don't have time and you want to listen to when you're driving then you listen to any downloading pizzeria and you listen to it.Patty: Great.Raeeka: Because if you go out there and you don't know these characters. That's why you get burnt out. You think that you're not really listening to the guy and while he's a player or a needy or a noncommittal or you know you know quality casual guy and that's not some way that's a waste of your time. So educate yourself so you don't have to waste your time.Patty: Perfect. So that link as well as social media handles website how to get in touch and connect with Raeeka Yahgmai or Raeeka She's known all over the World.Raeeka: R A E E K A that's just fine.Patty: That's it. That's all you need to know that all of that plus a little Opera clipper you may or may not be in the show. So Raeeka thank you so much for being here. On her legacy typecast. We appreciate you. I love the work you're doing. It is clearly a passion project for you. So thank you again.Raeeka: My pleasure.Here's a list of how you can get in touch with Raeeka YaghmaiEmail Address :(raeeka@datingwithconfidencecoaching.com),Website: www.datingwithconfidencecoaching.com,: Raeeka has created The "Broken Picker" Solution, a FREE guide that goes into detail about how to identify relationship ready men and avoid unavailable guys starting NOW! She will you show exactly how to pick a relationship-ready man with actionable steps you can implement right away.With this valuable FREE training you can crack the dating code with information you can use right away - before you go on another date!FREE training link https://datingwithconfidencecoaching.com/bps,Social Media Handles: Facebook and IG: @DatingWithConfidenceYouTube: www.datingwithconfidencecoaching.com/TV,

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey hey, my Legacy Leader's Patty Dominguez here in this episode. It's just me with real talk. Things that I've come across concepts that I hear about that I want to share with you because I share with my clients and they get an aha moment and then I say woo I got to share that one it was a good topic So what I want to share is the kind of an extension of a concept that Simon Sinek talks about.He has it the whole Golden Circle start with "Why Book" which is absolutely stellar came out quite a while ago and it is such a great concept of asking yourself as a business owner as a brand. It's not what you do. People don't follow what you do or how you do it but why. Why is it that you do what you do? And so when you hit the why and you share the why. It is a very powerful concept.And he gave the analogy and I'm going to paraphrases heavily where when Martin Luther King Jr. was giving his speech people didn't follow him because he had the exact components of his plan. They followed him because he talked about why why he was up there what he was standing for why it mattered why this was a movement that people could get behind. And it was very powerful. So when you hit on all the right points with why in mind.That's what makes a difference. So as I was thinking about this I related to kinds of mine is talking about your reason for being. Now back my corporate days when there was a new product product introduction innovation I'd sent in on some of those meetings and I remember hearing where people say well tell me about the reason for being what's the brand's reason for being likeWhat is it? What. Why do they do? Why do they exist? And so I was talking about that concept with a kind of mind. And I said Well just consider it this way. Consider is what your promise is. Right. And so I figure if there's different ways of saying things sometimes someone will hear it one way and that's when it hits the mark and I could see the epiphany and that's just the best. And I said what is the promise? What do you promise your ideal customer?What is the promise that no matter what you stay? Tried and true to this concept and then that's when they got it. And the promise is all about the promise that you're making of what do you want your customer to know about you. What do you want them to know about your brand your business? What are the stories to support that promise. Do you want them to hear about and then it really comes down to reminding people what you want them to know about you.Your brand your business and the brand behind it is a difference maker and that and the way that the brand establishes its equity the brand equity is when you're telling that story over and over and over again where you're telling your promise over and over and over again and then you're delivering on that promise. That's it. The promise plus the delivery of the promise helps to build the brand as easy as that now that is a question to you for you to think about.What promise do you want to make to your customers? What do you want me? If I were an ideal customer what do you want me to know about you about your business. Maybe your story. What is it that you want to share? And then it's just a matter of you repeating it succinctly consistently so that it resonates over and over and over again so that people then remember it and they share it with others.And so for me my promise as I've evolved as a business owner it is not about the funnels that I can help to explain how to create it's not about the traffic strategy that matters. It's not any of that. What I share with my clients with my prospective clients once I've really honed in on who I wanted in my life as client because I really consider my clients my friends and I thoroughly enjoy working with them and I'm pretty selective about it too. In other words I really want to make sure it's going to be a great connection because when the connection is great and the promise is mentioned and the promise is established and it's clear in their head they making a buy decision.They're investing in the relationship in working with me. And so my promise is all around helping my clients to leave a legacy. That is why I have her legacy podcasts that is why I talk about the importance of legacy. And guess what. When I started sharing that promise the vision of how I am so lucky to be able to participate in helping my clients to leave their legacy.Wow that's so rewarding. It's rewarding because I get to be a part of their vision. It's rewarding because I get to be a part of their movement and it's rewarding because we're seeing this goal together of helping them leave their legacy. So that is my promise to them is that whenever I get into an engagement to me don't worry about the mechanics around any of this.Talk to me about your vision and then it's a matter of creating a strategy plan to help get you there. So that is my promise to them so that they can leave their legacy. So my question to you is as you are hearing this and you're thinking about well what can I do to be different.What can I do so that I'm standing apart? What can I do? Start with that. Start with really understanding of course understanding your client who's your perfect customer because I'll tell you as much as I used to say it until I actually sat down and did it and created a vision for who I wanted to attract. It was amazing. I wrote it down. I clipped a picture. I put it into such a way that I literally every single client on my roster is exactly my ideal customer.So if you've ever thought about like Yeah yeah I'll get around to it. I'll go ahead and do that. I'll get around to it. I'm telling you do it because it is extremely powerful and that's exactly what happened when I put into very specific contacts who I wanted to work with. That was part one. And of course I wanted to reestablish. Why. Why I was doing what I was doing right. Going back to the whole Simon Sinek start with why is it that I'm doing. And then of course it was important for me like how do I relay that how do I express that promise.You know how do I build stories and how do I share that so that it's clear and my perspective client that I'm in it with them. You know I meant it for the long haul. I mean it and I mean it to see their vision through it becomes a very powerful combination. And the really cool thing about it is that it ties into the emotion of why it's just so important for me to help them. So my question to you is are you relaying the promise that you want to make to your customers.Do they know that promise? Is it clear and if it's not. Ask yourself what is it that I want them to know. What is it that I'm promising them?And am I saying it over and over and over again so that the more they hear it the more they know it's the real deal. OK.So that is my challenge to you is think about the promise of what you're going to deliver and then make good on providing that for them make good on the promise. So there you have it. That is my real talk. Those are the ideas that are brewing in my head.And I just wanted to share with you because it's a very powerful process when you go through that. The cool thing about it is once you have it clear in your head and you talk about it and you relay that and you express the sentiment of that promise what's fascinating is that your quote unquote sales quotient is going to go. You know the sales that you make will go up the stick factor the lifetime value extends. Why. Because you've made it so clear to them what you promise and then you deliver on it. So hope you enjoy this episode if you haven't already done so please get the subscribe button. Because as you know every week I'm featuring another legacy leader an amazing woman that is in it to win it and sharing her story about how she's leaving her legacy.So catch that episode it. It airs every Wednesday and then every now and then I have an episode called Real Talk. Just like I'm having right now or I'm sharing some insights things are going on that I want to impart with you in hopes that they will create an aha moment for you too. All right. Thank you so much for joining me today wherever you are and here's to your legacy.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Melody Miller thank you so much for being on Her Legacy Podcast. It is an honor and a joy and I just love how our roads continue to cross.Melody: Yes they do. I don't know Patty for some odd reason when we first met. Right. Years ago at Kraft Foods.Patty: Yeah.Melody: For some reason I just kind of figured you know what this might actually be one of those life time relationships.Patty: I think so. And it started when I will never forget. I was watching OK so here's to paint a picture of when we both came from corporate. We have the scars to prove it.Melody: Yes we do.Patty: Back in our Fortune 50 days and one of the, So Ms. Melody Miller she my stakeholders she was my internal customer. And so it was my first time meeting her. She is head of global tech design technology.Really really fancy title and the home line I was like OK who's this Melody. Miller so naturally I went on Linked In and it was scoping you out and trying to figure out your background. And it's funny because I've found that the latter part of my career in corporate the more it let any potential guard down. And I was just being authentic.The better the relationships I was able to forge and so when I saw the first thing that popped in my head is oh my god you have the best eyebrows ever. Do you remember that?Melody: I remember that it's like. Can I just say something? Your eyebrows are like perfect.Patty: I know. And My boss was like OK that's an opener and She even recall them with miss in and I am I am who I am and so are you Melody.Thank you so much for being on the show and I want to get a little braggy like I always start my shows and I want to ask you to get braggy to what is your superpower.Melody: So my superpower and I was actually just just talking about this with with one of my clients literally 30 minutes ago. Is my confidence. My. And that's one reason I named my company the confidence trifecta right. That is my superpower.My confidence. I actually did a poll as you know when I was trying to figure out what the name my company on what my next step was. I sent out a survey to all of my friends and family former colleagues you know former business partners everybody and I said OK if Melody had a superpower what would it be.I'm telling you ninety nine point nine percent of the responders said hey your competence precedes you into a room. You know you are the most confident person I have ever met. So that's my superpower.Patty: I agree. I agree. And it's really interesting because the genesis of the confidence trifecta. I was there when when we were doing the whole super thing and it was at that retreat. And I just said it was so amazing because it was so natural. And we were talking about how when you ask your tribe you asked your folks because we're so innate we don't see the strengths in ourselves.You do. But I think that really cemented it for you that that was something to really leverage is the confidence trifecta because beyond the things that people do underlying they just want to get permission or receive permission to step into their power and confidence is such a big part of that. And you have that you always have had that.And this just comes. It comes from a place of joy. Is the way I see you you all have a very joyful spirit about you. And it's really natural. And it's really fun and it's really authentic. So....Melody: Well Thanks Patty. And speaking authenticity you know that was one reason as you know that I had to emancipate myself from America. I pray that.Patty: Tell us about the background because I will never forget. There was a holy emancipation year after Melody Miller quit her big corporate job and it was a very very big title very high accolade in the whole line. So take us through that trajectory because here's the thing.This conversation is going to not only be about your emancipation but how you have turned your philanthropy your love of giving. It's giving you a bigger version of yourself that you're stepping into. I want to get to that point but I want the background so people can see just how we've come to this point.Melody: Yes so. So yeah I I tell people you know I am a recovering corporate executive. I spent almost 30 years in corporate America working for Fortune 50 companies and as you as you alluded to my last position was pretty big. I was the director of design operations for the company that owns Oreo cookies. Trident Gum. Ritz crackers Cadbury chocolate.I was actually the person responsible for the printing the graphics and the printing and all of their packaging globally worldwide. So that was my last corporate position. But the thing is I've found out. Close close to turning 50 that I was not going to be able to survive it. I was not going to be able to retire. In corporate America because literally although I loved my job what I did. I found that I could not be my authentic self. I spent years.Trying to. Fit that corporate mold talk like them dressed like them you know do my hair like them you know "them". And I literally was too Melody. I was the corporate Melody. And then I was the at home around my friends when everybody else Melody. And I realized I could live like that but more importantly I realized I didn't have to live like that. So. I developed a plan and. And I've always been frugal with my money. So I developed a plan of emancipation as I as I coined it. So first I had emancipated my daughter. I have a daughter Marisa.So I knew once I could I emancipated her meaning after her college years then I could exit corporate America. So I put a plan in place. It took me about. Four and a half years to work that plan. And literally. Three months after my daughter graduated from college. I exited corporate America. And. Then decided to be still literally for six months I did nothing. And trying to figure out what's my next step. But I this is what I do know and is important for your listeners to know this. You. Really have a purpose.We all have a purpose. And that purpose. The reason we're here on this earth. It really is tied into who you are. Your story. What brings you joy. And if you really figure that thing out. Then you really can come to a realization of why you're here. And then you can. Plan a life around that. So so that's what I did. And yet I founded a lifestyle strategy company which I call the confidence trifecta. Which is mindfulness money management? And manifesting your magnificence. But basically I get up every day. Oh happy to help people. I help people turn their ifs into what is and to Patty's point. I I've always been a giver. And always have felt that if I am of service you know every day. Patty my main objective. Is to be of service.And. It's not really to make money. Yeah don't get me wrong I'm a I'm an entrepreneur. I want to make money. I do. I got bills to pay too. I got a mortgage. I've got to eat. But that's not my main objective. My main objective is to serve. In the capacity that I was put here to do and I know I know for sure that the money is going to find me. I'm a money magnet.Patty: Right. And the cool thing is I mean we've talked back in the day when we were in corporate about how you know how you manifest things you manifested your Jaguar and you've always been so physically responsible and just to everything that you do it's very calculated.So the one thing that I was not surprised of is when you left corporate you were taking it easy for six months you know enjoying and just being being in the emancipation campaign that you had going.Melody: Oh yes I remember.Patty: And then after that you really settled in and thought about. Now you're an author you're a coach you're a philanthropist. You've always been a philanthropist.Tell me what are you excited about because we were talking when the mike was off and I love what you're doing and it's just so brilliant how you have married both your career and your philanthropy together.Melody: Yeah it's really exciting and I'm so glad they were able to talk about it on so while I'm while I'm out here serving and you know getting clients and helping people live their best lives. Me and some friends. Well namely Nicole Robinson she's currently the vice president of community involvement for the Chicago Food Depository.She was on the board of the Chicago Foundation for Women. And they have what they call these circles these giving circles. And Nicole approached me one day and said you know. They they don't have a circle for the South Side of Chicago. And do you. There are so many grassroots organizations and nonprofits that are affecting the lives of black women and girls. But they need funding. And the foundation does not have of a circle for this outside. What do you think? Not you know what? Let's do this thing and that's a good thing. So we started out by having meetings at our different homes and inviting women like minded women like us.That they wanted to help that affect the lives of black women and girls on the South Side of Chicago. And we were very particular about who we fund. So when we fund nonprofits and grassroots organizations around three main focus issues. Economic security. Freedom from violence and access to health services and information. So as you've said I've always been a giver. Always. Given. But what's what's really exciting and important for me in the south side given circle.We've named ourselves the queen makers. And I can tell you about that too. But what's exciting about this is that I am hands on. We are hands on with these organizations when we fund these organizations we could see the impact. Of where exactly where our money is going how it's affecting these black women and girls and that is just so satisfying for me to see exactly how a little bit. Can go a long way. So and that is part of who I am. So to be able to marry that with my career and my coaching. And mentoring. Consulting it's just it's just makes me even more of of who I am. Being Melody.Patty: Yeah that's so great. Tell us where you've married everything and It sounds like there's opportunities that are coming as a result of this work that you're doing and the exposure they are getting in the media that you're getting in so what's there to happen is that you're really honoring what motivates you.What inspired you being in service being in contribution and really making a difference. And the cool thing about it is that all these other opportunities are happening for you right.Melody: Yeah absolutely. So right. I'm so I'm like LA LA LA LA. I'm part of this or that it is just a great feeling internally and everywhere and everything but to your point it's like the more PR that we get the more events that we have are the opportunities are just coming out of the woodwork. You know I'm I'm talking to people that want to sign contracts with me or my company. For coaching or mentoring of in their organizations.I've written a book to your point on. Getting back to wonderful. Wisdom and inspiration for the peaks and valleys and Melody M. Miller you can find that on Amazon but from the philanthropy work then you know I have people that are asking me about my book.They want me to come and do book signings. And so that all came out of the philanthropy part of my work. So yeah it's been awesome. It's been a pleasant. Surprise was surprise because that's how the universe works.Patty: Right. And then it's so cool because. Can you say OK so let's go back to the point of when you first quit your job? Six months. You were just taking it easy. You know catching up on some R and R. Did you feel any fear or worry or was it an easy transition to do.What kind of hurdles did you get to? Because it's not like you had the entire plan laid out. So you're just one step at a time. What was your approach defining where you are right now.Melody: I did not know I did not have the plan. And that was part of those six months of of of stillness. I just knew I had to exit corporate America that I knew.The other thing I knew for sure was whatever it was that I had that was going to be my next step. It had to allow me to be my authentic self. First be of service to others. Second and third make a living.Patty: Yeah.Melody: Right. So that's what I knew for sure. But other than that. I didn't know what I was going to be doing. I didn't know what that would look like as far as they vocation and that was part of that six months of being still and really trying to tap into the universe really getting to know myself. Right.Who are who I am and more importantly who do I want to be who do I want to be in the second half of my life. So it was those questions that I was seeking answers to in those in those six months and then I looked out for the signs because you're the person who's going to give you signs. So.Patty: Can you tell more and more about the signs so say for example there's a listener out there that is in the shoes that we were once upon a time like to listen. If I have to hear. One more year of these corporate meetings where I have to do my year in review and get my 2 percent. I would literally went to jump up that window.Melody: Right.Patty: And that person is thinking of leaving. What would you say like I mean we all go through our own version of it? I know for me I thought I had it all together and then I quit I was like well I just do you know me like it was crazy.Melody: And we do know this is what we know and this is what I want to talk to your listeners about. We were both there. Right.Patty: Yeah.Melody: I was Terrified. When I first thought about leaving are you kidding? I was terrified. I thought I can't you even talk to me a few times... Ella by you has the talent to go. You don't need this place like no I need this place because I let the fear paralyze me. Right. Out. So this is this was the thing. This is what's important. And I talk about this in my book as well. FEAR is false evidence appearing rear wheel real.Don't let the fear stop you. It's not real. You. You can do it. Listen I'm now convinced I can do anything. The fear was designed to stop us. So what do you do? You take it along with you. You know some people try to wait for the fear to subside. You know I'm going to be able to do this when I'm not so scared. Well guess what. Fears never going to go away. You got to take it with you. You. Literally put it on your backpack.Patty: Exactly and it's like that. Anyway.Melody: You got to do it anyway.Patty: Yes.Melody: You got to put the put their own like a backpack. So that's going to be heavier than others. But keep moving do it anyway. Get your plan. You know as you know I'm a planner so I'm not telling anybody quit your job tomorrow. You don't stop on the fear. Quit your job tomorrow and just figure it out. No no no. No that's not what I'm saying. I'm saying.Take the fear with you. Put a plan in place. Anything is possible because the only thing you have to do. Is keep living I tell people everything is possible. Only thing you have to do is keep living. Put your plan in place and work the plan you. And you know and we're laughing because it's so simple.Patty: It really is.Melody: It is. But is this the fear that stops people. Yeah. Because the other thing I know for sure I've found in my practice Patty. Is that people having difficulties? Difficulty imagining and fantasizing about all the good that's going to come. From them making this decision to walk to the fear because we are conditioned and designed to only think about the negative and the bad parts. Oh my god I'm not going to feed my child.Oh my God I'm going to I no going to be independent mortgage. I'm not going to be able to get a car payment because you know you do know is usually about money. I know it was about money with me. And I had money and I was still fearful about leaving corporate America. The people have to understand put the plan in place worked the plan. Anything. Is. Possible. I need you to actually visualize and imagine. All good things though it will come from you doing that thing that you were afraid to do it might not be leaving you're the job that you hate it might be something else that you're just really afraid to do.Figure out what that great thing looks like after you've done it. Then make the leap. Don't think about all of the bad things that could happen because I'll tell you this Patty in my life term. What I've found. Is that life rewards change. That's that's why people say depending on who you ask. I'm just the opposite of being risk averse. I might take any risk. Because I convinced myself that life rewards strange and a bigger risk that I'm going to walk through that fear and do. The bigger the reward. The bigger the reward. So I move over that thing.Patty: Yeah well and then it becomes an adventure. You you're leaning into it and then so I just have a couple of thoughts that came to mind when we were talking about that. I mean you know one of my mentors for me helped me to understand the reframe is you are where your attention is so if you're worried about can't pay my bills, can't pay my mortgage, can't pay my this can't pay my that and that the head games that we play it's all within our own control.That's the thing the inner world we're always reflect your outer world. So if you have the stress and anxiety and the uncertainty is because that's what you're focused on and that's the simplicity of it. But at the end of the day it's so complicated because we humans make it complicated. And what you're saying is just trust that things unfold the way that they're supposed to like you. You know first leaving your job and then you're like OK now what do I want to do for my encore career. Because you had been in the game for 30 years and that's a long time and so we become ingrained with our habits and the things that we do in the day in the day out but you.And it's very scary for those people that are here I me it's for some people it's very scary but that's scary don't allow it to extend to a year in two years and keep your frozen and miserable. It's like feel let walk through it. I almost envision like a wall of fire just walk through it and then literally things will unfold and you'll look back and be like I was just my comfort zone that was trying to extend right because we are within our boxes and that's what happens.Melody: Absolutely. Absolutely. And I tell people to and I know a lot of your readers are going to be able to relate to this because oftentimes we wonder why are people willing to stay. In places that are. That is difficult. Why are people willing to stay in spaces that are too small for them?Why are people willing to continue to do things that they're not happy with that don't make them bring them joy. The reason why partially. Is because that's what they're familiar with. So hey I'm familiar with this even though it's causing me stress and I hate it and this could be abusive. But I'm familiar with it's the idea of going through something unfamiliar and unknown. That takes getting used to.Melody: Right.Melody: So were comfortable to that. Yes. That's why people are willing as you just said. go Another year another year and then another year because of course OK. Because I'm used to being as I'm used to taking this abuse. At least I know what I'm going to get to put up with. As opposed to. You know what. Let me create. A new reality.Patty: Yes. Yeah.Melody: It takes for me-too Move with some actions to my new reality right that I've created. So that's true. And that's what I helped my clients do. It's like you got to create the new reality first than most to jump off a cliff into darkness and not know where where you're going to land. And isn't that a thrill.Patty: Yeah.Melody: Sure we. Sure we. And let me let me back up a little bit. We both jumped off a cliff. Right. We did. We we jumped into an abyss. Sure we did. But we but we had an idea of where that soft landing was going to be right.Patty: Yeah.Melody: Because we created it.Patty: Right in its trial. It's trial and error and here's the other side of it it's like. I at this point because I've gone through the ebbs and flows I left. I worked one day in January of 2013 to get my bonus. Oh it is now. I mean it's been six years and I Literally.Melody: I'm so proud of you.Patty: Thank you. And it's really interesting because there are times when it's the ebbs and flows. You know what I mean like things get you know like OK by me. Let me get refocused let me breathe through it. I'm really big on the breath work like just calm myself and ground my energy and just create what I want to create because I just have to create my reality right. So.Melody: Right.Patty: I could never and this has come up more than one occasion where my mom will say to me why don't you just find a good job. I said Mom I can't. I literally can't I mean my core values say it all my primary core value is freedom. I just want to do what I want where I want whenever I want.How I want. I just could never go back because I know too much now and I'm intellectually know too much less at it is I know too much of what it's like to live on the other side in freedom that the thought of somebody telling me where are you been I'm like or can I go on vacation are you kidding me. I can't even comprehend that anymore.So that's why I'm not willing to sacrifice my freedom my freedom is my core value and my other my other ones are contribution and prosperity. I know just like you. When I'm of service when I give first and then it just is going to common prosperity is because it's our birthright. But is not about the money. It's about the prosperity that's our birthright that we all deserve.Melody: Right.Patty: Because God didn't put us on here to struggle.Melody: That's exactly right. And that prosperity for all of us that you talk about it's already ours.Patty: Yes. Yes.Melody: You just have to claim it.Patty: We just negated what we are with our head garbage.Melody: Absolutely. OK let's face it Patty condition. C'mon where condition to go to School get a degree and get a good job and work until 65. Oh and by the way put off though.Put off your your joy your happiness your freedom OK because freedom is the first First is you go get a week vacation. Day and two weeks. And then eventually after so many years maybe you might get 4 weeks of vacation. You're only supposed to really live during the week the vacation for the people that actually take one.Patty: Right.Melody: C'mon Now. That's how we live and how long it took us to figure it out.Patty: Yeah.Melody: Make it better anniversaries. I'm coming up on my 3rd for my 3 year anniversary.Patty: OK.Melody: on the 26th of this month is my 3 year anniversary of emancipation.Patty: Phenomenal.Melody: And like you I will never go back.Patty: I can't.Melody: You know what I tell people first of all I have a job because I've been told the same thing. You know few of my low points I've been asked you taken my big cup you look for a job you know what my response that has always been I have a job. How dare you. I have a job.Patty: Yeah.Melody: Home asks me if I need to make some adjustments or come up with some new streams of income. But don't dare ever say to me I need to go look for a job. I have a job.Patty: Yeah. Yeah. It's my Purpose.Melody: Yes. Purpose because they have that mentality right.Patty: Yeah.Melody: I'll tell people I've got too much stuff I could sail. For I go back to corporate America.Patty: Yeah.Melody: You know my lifestyle.Patty: Yeah.Melody: I got way too step back and I can sail.Patty: Yes.Melody: That will get me over any kind of rough financial patch which I'm not expecting. Who knows? Girl I've sell this stuff so quick. That's what it is. Stuff...Patty: You're so funny, well here's the thing. And it is very true. It's just a different mindset and I'm literally two years ago .because it is it's like you realize how much you don't need because my peace and my happiness. Is worth more than anything else. Trust me I like to believe a ton's Chill.I want a Prada purse. Let me see I've seen your shoes. Right because you diploma you're given a lot for peace of mind and happiness and the simplicity of it it's like to me the joy that I get to work with the clients that I get to work with because they're making their impact their leaving their legacy that is so soul fulfilling to me.Fulfilling that I'm not willing to trade that for anything. So we're both on the same page as we're talking about how our contribution and the significance that we that we get out of it not from our own accolades but just how meaningful the work is.Melody: Yes.Patty: That's something that brings you joy. That's the happiness that's the peace. And when you talk to the money like you you're going to create them only because you know you can't. And you have such a strong mindset about manifesting whatever you want.Melody: Yes. And would talk and talk about manifesting it. And that was something else. We talked I talked about what my client earlier today. The moment that I realized and this was this was years ago years ago when I knew manifesting works. The moment.That I realized. Deep down into the marrow my bones. And in the very deep part of my being. When I realized. That I can have. Anything I want... Literally. People you listen to a woman that feels like she can have. Anything she wants. Anything. Right.Patty: Yeah.Melody: Guess what. All of a sudden I don't want so damn much.Patty: Exactly that's my point you really realize how much you really do. Oh my god that's so key.Melody: Yep it's like hell I bucking' have anything. Well guess what. I don't even want that much. Because that's back when we talked about a prosperity mentality right.Patty: Yes.Melody: So that's part of that's part of prosperity thinking that you already know everything that you ever want are yours. So then you really don't want. Much a problem mentality says that. None of what I ever want is going to be mine. So now I'm going to script and scraping. No barely pay a bill but I going to buy Louis. Because of that. Look you know because of that projection of who I want to be. Yeah probably right profiling right.Because that that's probably mentality says just the opposite. I'm never going to have. What I Want. So. In that case I'm a spend every dime you know getting these things that I think I want. Right. So in essence quickly and I know we kind our diagraph. A prosperity Mindset is just the opposite. You just imagine imagine think through that thing that you actually are already have any and everything. You ever wanted or have access to get it. So then think about then what is it that you really want that all of. That will make your Joy persist because you know what. That's my life purpose. Yeah your life persists.Patty: I love that and it's so true and it's just really. This is really fascinating because the more I can remember I saw this video on YouTube and if I remember I'll post it on the show note but it was about these two speakers were in front of a big crowd and they're like OK what humans want. And they're like oh they want big car but why, oh I want to live a town because why are I wanted this. I want to travel. Why. The root.Of why you want to do that is because you want to be happy. So what will it look like if at the core of what you do as a career as your calling is being in service and bringing yourself to all the happiness that you want? You realize how all that other shit that you felt you needed is was going to make you happy.That doesn't make you happy that maybe gives you that that serotonin hit because you bought that bad ass pair of shoes or something like that and that was cool. But it does. It's not a joy that persists like you're talking about. And the joy that persist is best is because of what you're doing right now in your career. And then you realize that everything else that's in the external doesn't even matter because you already have all the joy.Melody: That's right.Patty: Isn't that right.Melody: That's right. Patty you articulated. It's so WOWPatty: Yeah I like this because I've come to that realization I've been hearing other people and it's just like why do you want that well because I want Well why do you want that car because it's cool. But why do you want it. I don't know because I look good well why so to make me happy. That's why. Right. That's how.I've been really really just exploring the the deeper meanings behind why people do what they do. And at the core whether you are living in Kuwait Sri Lanka you know Oklahoma whether it's like we just all want to be happy.Melody: We all just want to be happy.Patty: So it's her job. So I love the happiness and the the joy that persists in your life with these with your service and the contribution that you are focused on. So tell me what is your definition of success. You've kind of answered it as we're wrapping up.Melody: OK. My definition of success. Is. To. Be able to live. Each day. In service to others. And. ensuring that my joy persists.Patty: I love that. It's as simple as that.Melody: Simple as that.Patty: I love it. OK. And then the last question after all is said and done. What do you want your legacy to be?Melody: I'd like my legacy to be one where. I left. I left a trail. Of I left a trail of. Accomplishment. I'd like my legacy to be that I left a trail of accomplishment. That allow. Others. To. Live their best lives. That's my legacy to be.Patty: That's Beautiful and they have that with Melody Miller So Melody how people get a hold of you. All of that's given assurance but tell people how they can get in touch with you.Melody: So you can get in touch with me via my Web site which is. melodymmiller.com. Literally my name a melodymmiller.com My website and you'll see when you go on the site that you can contact me and all different types of ways you can click on the link to send me an email you can click on a link to actually schedule some time with me.So that's the best way to contact me but I'm also on social media. I am positively Melody on Instagram. Wonder why.Patty: Exactly.Melody: Now I'm on Instagram I'm positively Melody on Facebook. I have a group. Your. Virtual life coach.Patty: So your virtual life coach melodymmiller.com People can. It will also connect your book which is called getting back to wonderful wisdom and inspiration for the peaks and valleys which is available on paperback in Kindle. All that information on how to get a hold of melody will be included in the show notes for this episode.Thank you Melody for being on the show. As always I absolutely adore you. It is such fun to always catch up with you and hear what's cooking. So thank you for being on her legacy podcast.Melody: Thank you Patty.Here's the link were you can get hold of Ms. Melody Miller:Melody M. Miller (millermelody3@gmail.com),Website: www.melodymmiller.com,Book signing & Vision Board Workshop 3/2/2019 - N.C.,Social Media Handles: Melody M. Miller, CPCCAuthor, Life Strategist, SpeakerCEO | The Confidence Trifecta, LLCwww.theconfidencetrifecta.com | theconfidencetrifecta@gmail.comLinkedIN: https://www.linkedin.com/in/millermelody3/Instagram: positivelymelody - https://www.instagram.com/positivelymelody/Facebook: Your Virtual Life Coach - https://www.facebook.com/groups/1955325278127566/My book:"Getting Back to Wonderful, Wisdom and Inspiration For the Peaks and Valleys" - available on Amazon,

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there my legacy leader. This is Patty Dominguez. Goes with her legacy Podcast Episode number 19 featuring Ciji Siddons. Now Ciji I've known now for a while. She's a network marketing professional when any professional and legitimately a professional. Her results have just been outstanding. What she has earned the way that she showed up in then the consistency and when she's operated is very admirable.So if you've ever participated in this type of a business model definitely listen closely and even if you haven't been in network marketing there are very specific mindsets perspectives, interpretations that she has in the way that she operates which is absolutely something to take on for her stuff and really ask yourself, Hey wow she's getting these amazing results.Can I get those same results as well? Absolutely and if you ask her she'll say 100 percent. So definitely take a listen you're going to enjoy the show tremendously and of course that this is quite one if you haven't already done so. And I hope you enjoy this episode my friend Ciji Siddons.Patty: Ciji Siddons thank you so much for being on her legacy podcast it is such a pleasure to have you here.Ciji: I want to thank you for having me. I absolutely adore you so I know you asked me to do I'm always a Yes.Patty: Thank you. Thank you. Yes. We're going to be talking about personality traits specifically where you come to mind for certain things.But let me just say you know I'll leave that as an open item. So I want to get braggy as I do with all my guests that come on. What do you believe your superpower is?Ciji: I believe my superpower is it's the ability to die on the treadmill. So if you've ever heard of the Wilson quote where he says you might be smarter than me you might be better looking than me might have me in 10 out of 10 categories the one place you're not going to beat me is that we get on a treadmill together two days and a half and you're going to get up or I'm going to die like my superpower is the ability to die on the treadmill.Patty: So aka tenacity?Ciji: Tenacity persistence and how are you going to say it.Patty: Absolutely. And so here is what I mean by that I just want to emphasize that one quality that you have because you are one of the people that come to mind where anytime I. Am almost always says well I'm pretty solid yes. Right. And if it's a no it's for a specific reason and I can count on one hand the times I've said no to you.But anytime that I do say no I'm always like holy shit I have to say no. This is why because Ciji Siddons and this is such a part of her success and this is why I'm bringing it up. She's relentless. She does not take note easily and by easily I mean while no is a complete sentence no is just no not right now.And what I mean by that is Ciji. Is network marketing professional and has had an amazing trajectory of success in this particular career. So before we get to the highlights this gets to the story where did you start out before network marketing.Ciji: That was awesome. The thing is that it makes me really happy that you don't like to have to tell me No because I don't want to tell me nowhither I know.Patty: I know you don't.Ciji: So I started out I guess in my journey. I was waitressing and bartending on the Jersey Shore. So I always hated my claim to fame. If you watched the show on MTV that's actually exactly where I bartend it. And at the time I was not thrilled with the direction my life was going quite honestly. But I didn't even realize that network marketing was huge and I was looking for. I was introduced to network marketing through product experience because of a girl I. happen to Work with behind the bar and it was through that explosion that I started to slowly educate myself about the profession of network marketing. I started to find mentors and trainers and when I got into it I was. Not really.The ideal candidate. I don't think that anybody would be looking for when they were looking to build a network marketing business. I was introverted I was quiet. I wasn't a big personality. I didn't have a lot of faith or belief in myself because when I had an urge like that a little bit as I have a really amazing ability. To commit and see things through and the more I started to learn about network marketing and understand and understand the position that I was in with that.The more committed I became to figure it out no matter how bad I was in the beginning. And truth you told that I was not good in the beginning but it was it was just a series of really learning the skills or habits the mindset and going through the process of it and it's been seven years since I started building this business. I've been all-time in it for the last five and I mean it's given me everything I could have ever wanted in life and where I always say I feel like my life is one that would've only existed in movies but it's better because I get to do it where my friends are my family and the people I mean the most. And I just need people like you and you are actually really important in my journey and I don't know that you always remember this.We had a conversation very early on. You said something to me. I mean you said a lot to me that has really stuck with me. One of the things you said to me was. Ciji You doesn't realize how lucky you are to be where you are in the company or in the position you're in right now.I've never been exposed to anything but where I was at that moment and that was what really made me wake up to kind of look at the profession as a whole and then compensation plans and understanding structures and understanding companies and really go to appreciate everything I had at my fingertips and I honestly just landed in because one of the things you actually said Were people spend their entire life looking for what you actually just felt into. That's why I savor it.Patty: Wow I didn't even realize I think I remember saying that but I did. I did the fact that you would have brought that up here and now so that's awesome that you heard that because it's absolutely true. And why I wanted to have you on my show was more than anything just to distill to. I almost think it's like such a mystery to people because most people that has exposure to network marketing it's because of it kind of falls in their lap. It's says something that people are looking for necessarily because you don't know what you don't know. Right. And so for me when I was exposed to itI was like wow that's a really interesting business model other people come at it from oh it's one of those pyramid things right. So people may come in not knowing anything at all. Other people may come in with this stigma attached to it. But what I know is that.You have the tenacity to have stuck with it. And I think one of the important things that I'd like to highlight if you don't mind is a transparent moment because when I met you we met through a coach. We were both coaching with at the time. And it was in December of 2011 and we were both there for our own reasons. But really the gist of it was to improve to get that breakthrough to help move the needle forward in what we were pursuing at the time. Right.And so you know within the network marketing space and I was witness to what is now gone down in history as like this insane the breakthrough that you had in front of everybody and it was so glorious and whatever. And one of the things that I really want to highlight is people see the fabulous Ciji Siddons on stage and all these accolades and all this immense success. But what people don't really understand is what it took to get there.And that's what I really want to highlight is yes tenacity yes consistency yes perseverance but the work that you've done on your mindset has been absolutely pivotal because can you give just a little bit of an overview of where you were what that space was in your head in December of 2011 when I met you.Ciji: Yeah absolutely and I still remember that. It goes like it was yesterday and it feels like it was lifetimes going I'm sure you'd almost agree in that sense. But the place I was in I was something when I was earning 500 dollars a month and my network marketing business. I had been waitressing and bartending on the Jersey Shore. So I'm hit by Hurricane Sandy and I wasn't very clear if I was going to have a job.We didn't even know actually the building that I work in was still standing. Post-hurricane and then on top of that I had just finished grad school where hoping to get a degree that would qualify me essentially for nothing but I actually found my comprehensive exam. So now I was going to have all of the staff generally not even get a degree and my life wasn't really going and any certain direction and I certainly wasn't like I sent someone a book at that point earning 500 dollars a month to my network marketing business and building it. At that point for about a year.And I was really struggling and I. Don't know that I've ever had a real rock bottom moment. But if I had to choose one it was probably around that time where I met you where I mean my belief in myself was so low my belief in the profession was absolutely there. But it was really I think I only struggle with my belief in myself and really believing that I could. Does something like this because I wasn't an outgoing personality I wasn't most likely to succeed or you know. greatest. Anything in high school and they give those superlatives. I was just someone who hadn't got by but I was also always someone whoWhen I could commit to somebody I have. I think a really amazing ability to connect and once I see something I can't unsee it. And I don't know if it's integrity or what it is but I can't put my head on the pillow at night knowing I walked away from something that was proven to work. And so it was one of those things where I was watching people I knew had success and I absolutely had the conversation in my mind about if it could be for me if I could do it if I got so far into this thing that I was like so far in over my head all that went through my mind but I just kept going back to.I'll be damned if I walk away from this thing that I know works and have to look back in five years and say I wish I really stuck with it and that was really the driving force behind it. And I don't like to suck at things. So why doesn't necessarily even a financial goal? I was going after it was more I just wanted to prove to myself that I can do it.Patty: Yeah. Well here's the part that I love because I remember reading once and I will remember even where it was but it stuck with me as like anything in life you have to suck at it really bad at first until you suck less and then there's a turning point in which you're like oh I'm actually really good at this you know.And then it just becomes an unconscious competence. But in order to get there, it's like people think that you're like I'm just really bad that I'm going to give up. You know what I mean. People don't understand that there's a whole cycle to that point where you're like oh my god I was really bad at that. And that's why I completely bombed that particular conversation or whatever it is.And I absolutely agree. It's just you just do it and do it and do it and get through the however 10000 hours that people talk about or have any conversations and all that in order to finally be good at it. So that's awesome. Such a great perspective.Ciji: It's not that I don't have those moments now where I wonder like am I good at this. I really do. I just end this one because I work so much and my skills and habits and my mindset really I just don't have the tools to kind of like acknowledge the thought and then move on because I know it's ridiculous and the end of the day and I know what's going to help me I'm going to help me stay stock.So I don't think that look at me and my experience. I don't know that having those moments ever stop. It's just a matter of having fewer and further between and just being better able to kind of manage them.Patty: Yes. So tell me about love. What are the key drivers for the switch that you had? Do you think it's coaching is one of the main things that helped you.Ciji: In coaching mentorship. I mean would probably be like 99 percent of it for me because I was always willing to do the work right. That didn't scare me. It was just a matter of not even knowing what work I was supposed to do. And I actually remember. Before I hired my first coach it was because I felt like I wanted to get somewhere but I felt like I just kept banging my head against the same wall and I had a moment of realizing that if you want.Something to look different you're going to have to do something different because you've tried everything at your disposal and none of it has really propelled to power. And so I've always kind of been a yes person. And when it comes to that genre. You were to call me and say Ciji you need to try X spicy things and I have a massive impact on you. I may yes. And I not just say yes now because of my financial situation. I wasYes when I started this when I was really struggling and look at my bank balance because I just always believed that there was something else out there and I wasn't afraid to invest in myself to find and finding people who at least were further along in their journey you me and really who believed in me was really really credible.We always talk about at least in our marketing borrowing other people's belief and I get that for a really long time. I was lucky enough to have mentors who really form belief from poor greatness into me all the time even when I wasn't feeling myself and eventually you just throw that muscle where you can and start to look for other people.Patty: That's awesome. And how do you discern between a good coach and a bad coach is a just trial and error. Like if somebody is listening to this and say OK it sounds like I really need a coach to help kind of short cut time collapse whatever. How do you know what a good coach is in your opinion?Ciji: That's a great question because I think I have had both and you know during over the last decade or so I think it's on looking at their results that they produce their personal results their results for their coaching client really doing some research because I think in today's day and age everyone and anyone can be a coach of everything and anything.And it's really easy to use the buzzwords and look really good in pictures and you know post on social media and. Appear to have credibility and I think it's really important to do our homework on the people that we're paying because at the end of the day it's my responsibility and I feel like. I didn't have a great experience because I didn't look into it enough. So I think that's important I think trusting that you know what you're looking for trusting your gut on things.There have been times where I've hired coaches are doing things and in my gut it didn't feel right and I did it anyway and it didn't go in the direction I would've wanted it to and then at the same time it waiting to desert-like not feeling comfortable with it and also realizing there was like a little bit of fear and nervous excitement around it around kind of knowing the difference between the two.And so I think that's a big part of it too but I really think especially now paying attention to what people have done in the past and doing your own research and not expecting someone else to find them for you.Patty: That's really good. And then in terms of the company I mean I know that you're blessed to have your first network marketing experience with a really great company. So what makes a great company in your opinion?Ciji: I think there's a couple factor I think one having a product that is emotional and visible so produces a visible result and is consumable is really important obviously that it's safe and effective and it makes a difference for people so the product is important.I think I'm learned more than anything and this is something I took for granted early on because it's all I know having a compensation plan that really works your benefit is huge and there's a big difference between multilevel marketing and network marketing. And so having a compensation structure that really supports humor and unlimited growth and creating real residual income versus shiny on draft on objects and getting paid really quickly upfront and maybe not having the potential to build long term well.And I also think who's running the show at the company is so important. Look at it. Do they have network marketing experience? Have they been successful in this profession where have they been in this for before? Do they know what it's like to be in a field? I actually have some brand friends of friends and in every company and a lot of them had experience and struggles because the people leaving the company have never been in network marketing where they have no experience there. So then it's hard to build on me. Never actually been exposed to before in the past.Patty: Well that's really good because in essence, it's just a lack of congruency right. They're not really being congruent. Yeah that totally makes sense. Okay so with that you've had really really great success.Your top earner and your company really reputable company and one of the important things are what is it that drives you now to continue to produce. Right.Because you still have the same level of excitement that you did when you were building and when you were hitting of the markers on a personal level and the rewards and the accolades and the stage presence and all that. So why do you do what you do now?Ciji: When I did it I want to be really clear when I first started I was doing it for the money just plain and simple. I needed more money in my life when I was doing was not creating very much of a lifestyle. At this point, because I got myself to acclaim right I earn a really amazing income. Now I do it for the stories of the people on my team that I get to hear.It's the text messages that I wake up to in the morning and the recognition that my team is getting and seeing them excited and lit up and exposed the possibilities.Now I'm doing it for everybody else's for the new people and am having an impact on them and it's showing them that it's possible. I mean that's the only thing at this point I think that drives me is knowing that we have something so amazing when there are so many people out there that are just like me that have never been exposed to before.Patty: So let me offer a perspective outsider looking in. I think because it's the same type of thing it's compensation initially. And then it boosts contribution. And I think you're in that contribution stage where it's about the contribution that fulfills you I mean that's whyI do what I I do it for contribution and then for me my part in helping people to leave a legacy and what drives me. And I think we live that in parallel because I think that it's great to get the money but it's even cooler to be in contribution and to have an impact on somebody's lives. I mean can you give me an example of somebody that really was you're like oh my god I'm going to ugly cry because it's such a good story.Ciji: Oh my God, I have so many. And the reason I touch on the money early on is that I think a lot of people come into network marketing thinking I just want to help all these people. And that's full and great. That's really what drives you. But I also think it's OK it's like compensation can drive you.Patty: Absolutely.Ciji: So probably my favorite story I shouldn't say favorite there's so many that I love but like I said I had waitress and bartenders at Jimbo's Bar and Grill at Seaside Heights that's the shameless fun for my favorite. On the planet. I worked there forever.The people who owned it were my bosses for almost a decade and it got hit by Hurricane Sandy and even though the building was still standing. Tourism in the area was dead for a really really long time so businesses couldn't even bring in income even if they were able to withstand a hurricane. And so about a year after Hurricane Sandy, I had a conversation with Ernie my chef and Michelle Jackson they were the owners. Of the place that I worked and also really good friends of mine. And I sat at their kitchen table and was talking about the opportunity that I had and they were actually telling me about what they had experienced over the last year.Because of. The hurricane and what they lost in terms of finances and the debt that they were and their three kids and so much goes along with that. Your source of income essentially been frozen. Yeah. So sitting at their table and having a conversation I'll never forget it about what they wanted to create for themselves in network marketing and the next six months 12 months two years and to see them.And this is not typical and it doesn't happen to everyone and they work really really hard but to see them earn a six-figure income in a six months' time period and essentially save their family from bankruptcy saved their business so that way they could continue at this point now seven years later six years later still owning that business and now let it be thriving. But knowing that it wouldn't even exist if it wasn't for network marketing. I think that's my favorite story.Patty: Wow that's amazing.Ciji: Yes.Patty: That so great.Ciji: You watch people you loved and that much go through such a challenging time. And then on the other side and we always say now.It was almost like a perfect storm but it was such a blessing in disguise because a lot would come from going through that horrible experience, now you have two businesses that are producing six-figure incomes.Patty: No that's awesome. That's great. So yes that was a great plug for Jimbo's. In.Ciji: Jimbo's Bar and Grill in Seaside Heights.Patty: Okay they are giving a great link back. That would really good for search engine optimization. We're turning the corner what personal development or growth habit do you have aside from Great hair?Ciji: Yeah. I mean obviously great hair. There's no camera for this podcast when it comes out because that may not be debatable. I plug into something every single day. It's just become such a habit in my life so I usually wake up and I actually do the same thing because I think we got this from a mentor that we both had where I write when I'm grateful for what do I want an experience that day.And what do I want to manifest and actual text it too? I'm we have it. And so that's actually how I start my day and then I always listen to something whether it's a book or a podcast or some kind of. Mindset personal development something I am I would say a seminar junkie I love live events. I love going to places where I can really feel the energy of the experience.And I love the opportunity to learn new things and I actually have this real love-hate relationship with personal development and that the more confronting that it is. The more I want to do it even though it's sometimes so Abrante.I don't know that answers the question.Patty: Yeah totally answers the question. OK. What TV character movie star recording star best would be a symbol for your life?Ciji: That might be the hardest question anyone has ever asked me. Let me think.Patty: Yeah.Ciji: That's a really good question. All right so I'll say this because it's the name of my dog Madonna.Patty: So why Madonna.Ciji: Because 1 she's an icon and she only needs one name. She just goes by Madonna. And she's a disrupter in the music industry. Everybody knows who she is or like her or dislike her or love her music or don't really love her music.She's willing to take a stand for what she believes and show up exactly how she wants to without ever worrying about what anyone is thinking or what the press is saying or anything on those lines.Patty: There is a good answer. I knew you would say that actually.Ciji: Did you.Patty: I did. I was I guess writer-producer. Right. Looking at her precious cup at this moment. OK so how about if your life were a song. What would the title be? Or is there a song that comes to mind.Ciji: So when I used to bartend Yeah I don't know I said I use to bartend at Jumbos at Seaside Height.Patty: The show wills going to extend. Can you please go on a podcast for me I literally can't get in a plug right now?Ciji: That was a good laugh but I used to look at see the ocean I use to look at the ocean and there were these Jojo songs had to be like 2000 where it was. There's got to be more to life than chasing around all of these very heights.Patty: Oh I love it.Ciji: I can sing That song in my head over and over again like I always look at the ocean just thinking like there has got to be more to life than what I'm doing and I'm so always so grateful that I at least have the capacity to think because I don't even know how some people are able to think has kind of where they currently are.And I just always knew there had to be something else out there I didn't know what it was and didn't know how to get direct It was so unclear on so much of it and so much of it. I just always believed that there was something else out there for me.Patty: Oh my god that is such. I literally got chills because it was almost like a mantra inside of you intuitively knowing that you were searching for more and it came to you it's like you manifest it bad.Ciji: Yeah.Patty: That is so cool.Ciji: Thank You.Patty: Yeah I know it really is right. And one more question what was your dream as a child.Ciji: You know I'm being honest it was probably to be a hair model.Patty: Really.Ciji: Yeah I love a dress. And I love the hair as well. But it wasn't really in my cards. I mean I went through like I want to be a veterinarian and I went to my first college to be a teacher which clearly that lasted eight days before I dropped out. I had a lot of dreams.But I do remember telling my sister that when I was a child when I was older I said I want to find a job that will let me go to the gym in the morning because that's when I feel the bus go out to lunch when I want to go out to lunch and get a tan and whatever I combined it's going to pay me for that. I mean and she was like Yeah Good luck.And here we are not going to get paid for those things specifically but I've been able to create a life where I can have as much of those things in it that I want.Patty: That's exactly what you experience because I'm staying at your house in La Joya when you used to live there. And I remember you had that one time when it was like Tara was there Vicky was there it was so funny that house that you had in La Jolla.And then we got up we went to spin class and then everyone got like bowls or fruit juice and we're just kind of wandering around that we went for sushi I'm like oh my god this is literally the best life ever. And I told you that. And then you're like isn't it awesome I get to live this way every day.Ciji: I know.Patty: It was just so great.Ciji: You need to knock and visit and we'll do it again.Patty: I know I really do have so much fun with you. That's for sure. Ciji Siddons and thank you so much for being on my show. One last question that's really important and I want it like to be super fact provoking after everything is said and done.What do you want? Your legacy to be.Ciji: I want my legacy. To be. That I did everything I set out to do. That's it.thats all I got.Patty: That's it. Love that Super sustained tan and that's it. Yeah. And I am fairly certain that you live that way all the time and it's just who you are. All right.How do people get a hold of you and get to the kind I spy on your hair status. And how you drink celery juice which we need to talk about that real quick after I stopped the show. How do people get a hold of you?Ciji: You have so much to talk about after this show you can hold on me on Facebook Instagram @cijisiddons... I'm probably the only one on the planet. So you could find me there.Patty: Yes. All right thank you Ciji. For being on the show.Ciji: Love you.Links mentioned in the Podcast:Ciji Siddons (cijisiddons@gmail.com),Website: cijisiddons.com,Social Media Handles: IG @cijisiddonshttp://www.jimbosbarandgrill.com/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there. Patty Domínguez. Happy Friday. Episode 18 on a real talk episode I just wanted to drop some words of wisdom.Yeah. I'm so wise.For some the information that I've just been coming across when it comes to the clients that I work with and so I always think these Real Talk episodes are good and they just kind of come to me as topics come up in conversations that I have. And one of them was around the who am I conversation with who am I to do that. You know I've never done that before or very intimidated by so and so because they seem like they have their act together and I don't really I'm not at that level yet so I'm a little intimidated there.These are conversations that come up and I'm sure at one point in time you may have felt the same I know I have felt the same even the the fact that I'm doing a podcast I would have never thought I could do a podcast say maybe 10 years ago.And what I have found is that there is such authenticity to our real stories the real experiences that we go through as human beings and our experiences that really create a point of fascination. I love Jim Rowan and he is a business philosopher. Now remember one thing that I heard from him was that interested people want to know if it works and fascinated people want to know how it works. So the thing that makes an idea a person a topic a subject a book fascinating is when somebody wants it when they stop in their tracks and they say well that's interesting.How do you how does that work. Tell me more. They've created a point of engagement with you and what's really fascinating to me is that for so long I would hide the things that made me what I believe is flawed. I would hide out because I was so ashamed of them because I was so not the same as everybody else around me. And this is what I mean is that I think about for yourself what is it that makes you fascinating. What is it that people are interested and really fascinated to say well wait a minute.But tell me more about that. Think about those times those stories that you can share. Because here's the deal people are casually interested in maybe what it is that you do if they're casually interested. There's really limited value of exchange. But if people are fascinated by you there's the. Open Door in which you can create a real connection.And that's a very powerful thing. So at that point they want to know more about you. They know what they want to know why you do what you do how you do what you do what is it that makes you take you know so that it requires a certain amount of disclosure on your part to share more about those things that maybe have had held you back in the past or maybe a mystery about your behavior or a process or the way that you think or the curiosity which you operate.So for me the whole box or the mysterious things about my behavior is it has to do a lot with the background and I've noticed that when I share more about my background and certain clients maybe we have these conversations and how I grew up or certain things that in the past day I was so ashamed about just come from coming from a situation where I was physically abused as a kid and I stuttered so bad.So bad growing up that I couldn't even say my name which is really crazy. And I used to hide situations I used to hide and speak in situations people told me that that I would be doing a podcast where I would be doing public speaking presentations. I would say there is no way and the thing is I diffused the things that held me back when I started putting it out there and just saying.Guess what. If you hear me on this call or if you hear me in this presentation or if I stutter I'm a podcast it is OK. It's not contagious. And as long as the message gets through I'm good with that. And what happened is it just diffused the thing and the ugly of the fear that I felt of what used to hold me back. And now.It makes it an interesting point of conversation. And guess what people don't give a shit or they really don't. So the disclosure of what holds you back and is a real thing.It's really authentic and you do it in a way where it's creating just a peek under the tent of what makes you tick and you're using it in a way that you can engage in a greater level and so that is that's just one example of people are fascinated when they hear that I used to have a really bad stutter and I was I really that's really interesting. And by way of that by the way of me admitting that it just creates a poignant connection and it's a point where people remember.So what is? Just ask yourself what is it that makes you vested in the things that you've been hiding. And it can be the ugly warts the truths. You'd be surprised things I've heard that come to mind where people started to remember. I happened to see one of the. OK this is a very unhealthy it's an unhealthy admission I have but I like real hassle Real Housewives of Beverly Hills. That is my brainless TV that I catch every week. When the season is on and just started it and one of the and they don't watch the whole franchiseI just watch that particular one I don't know why. Because I don't know. I just love it anyway. One of the characters or the people on the show. Her daughter had admitted to having you know having had an eating disorder and it was really vulnerable of her to put it. On social media. And she said that when she talked about how she had an eating disorder she just got this massive flood of people contacting her wanting to know how did she do.What is she doing to contain that or to overcome that. Or what what kind of advice is she seeking and what she found as a result of that is that it's given her a greater point of connection with people and she's like this is really interesting. Is this a topic that I can dive more into so that that was really fascinating it just comes up again and again the things that happen to us as setbacks the traumas all of that is what makes us who we are. And when you're vulnerable enough to share that I believe that is what creates a point of fascination.So I just wanted to share that with you because what I have found is that the more that I'm authentic and unapologetic the more that I connect and my goal is connections at scale and I want you to be fascinating too so I've just been coming at this realization that this fascination.It comes at a price you know because that personal narrative.Some people are went to connect with it and some people are not. But at the core when you stop and people are like wait that's really interesting. Tell me more about it. It is twofold. To me it's a win-win I get to connect at a greater level. And the other side of my win is that I diffuse all the things that I used to be so ashamed about.So I invite you to really take a good look at your personal narrative and share it. Share vulnerably because you just are probably a lot more fascinating and give yourself credit for. I hope you have a great one. And thank you so much for catching Her Legacy Podcast.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there my legacy leader, this is Patty Dominguez with episode number 17 with Ilyse Soutine transformational coach. We're talking about why we self-sabotage. And maybe we're even self-sabotaging without even realizing it. Think about the ways that we stand in our own way the way that we interfere with the plans that we have with the goals that we want and ask yourself why do we do what we do. So there are many reasons for it. It shows up in different ways and some sabotages insidious. It may be happening without you even really realizing it. So in this episode we're talking about ways to manage the self-sabotage to call yourself out to be in self integrity. And this is what I love about this episode with the amazing Ilyse Soutine. So here we go.Patty: Ilyse thank you so much for being on her legacy podcast. It is such an honor to have you as a fellow coach and your specialty is that your transformation coach and a mentor. But I always like to ask one question. Let's get braggy about you. What do you think your superpower is?Ilyse: Oh my superpower. I think my superpower is really identifying people's patterns. I can see patterns very quickly. Usually sooner than later. And so I'm really proud of that.Patty: Absolutely. And I think that one of the gifts that you have. Because we've been in different coaching groups together coaching different types of peoples and their challenges and whatnot. And you have this very calm and peaceful demeanor. And it's such a grounded energy.And I know personally speaking with you. That. I can see how you are able to help people through those patterns so that they can see a clear line of sight and where that transformation is. So I've seen it myself I've seen you do it.So I just wanted to add some whipped cream to that ice cream that you're talking about because I do see that that it's a very special gift that you have.Ilyse: Well, I just want you I want to thank you so much for that that means a lot to me. Thank you.Patty: Oh my gosh. My pleasure. I call it as I see it right. All right. So we are talking today which I think is a very special topic that would be relevant to everybody before we got on our show. I said oh my gosh this topic is relevant today. It's relevant next year. It's relevant.Always. It is an evergreen topic. So for the listeners I really want you to pay attention to and ask yourself myself sabotaging the deal is, We would say I don't have sabotage but the fact of the matter is a professional and expert like Ilyse and pinpoint like she mentioned those patterns so first is first.What is self-sabotage?Ilyse: Well I just want to add you are absolutely right. Most people will say oh I don't self-sabotage. You know I'm going to get to it in a second but being overwhelmed is a form of self-sabotage.I'll get to that in a second. So basically with self-sabotage it's a lack of responsibility it's an unwillingness to take responsibility for yourself and for your actions that you have to take to get what you need to get done.Patty: So did it happen in different instances. Or does it compromise goals or like. Can you give us an example maybe of somebody that you personally coach. No names necessary but maybe their particular story that you saw like wait a minute.You're self-sabotaging and they just like you said. Maybe really weren't even aware of it.Ilyse: Well yeah I think that there's a situation with an entrepreneur and she was just constantly overwhelmed and the overwhelmed would just freeze her right. But I identified the fact that it was really a form of self-sabotage. And then you know I could just do it. I gave her tools and techniques which I'm going to give your audience the essence as to how to move through that.But I don't think most of us really see something like overwhelm is a form of self-sabotage but its set is very key. We sabotage our self and very sneaky ways and I'm going to talk about some of those ways. Yeah.Patty: Awesome. So tell us tell us the ways then in which we self-sabotage.Ilyse: Well I think procrastination is one of the biggest ways in which we self-sabotage and that's one of the most egregious ways in which we self-sabotage is procrastination. You know this desire to just put things off to the next day the next day the next day and then you know a week or a few weeks go by and nothing gets done. Yeah the thing is just a distraction.You know if you're trying it working on a task and someone text you and you start engaging with them that's another form of like. Self-sabotage. Believe it or not it's a lesser degree but but much so. And I mean just altogether avoiding that's my choice of self-sabotage is just to this form of avoidance of I think I tend to do like I'll tell myself that oh I'll do this later in the day and then I don't get to it. Right.There's just this complete avoidance that sometimes is a pattern to me and it continued over and over again just this avoidance that I would tell myself that oh I need to do the laundry I need to do the dishes or for those of us who work at home do that instead and not get to the actual things that we need to do to accomplish what we want. And of course I talked about overwhelm I think frustration too I think sometimes we can get really frustrated that things aren't going as well as we would like or even technically frustrated sometimes if you having to do things and having to figure things out on your own. Technically frustration and sometimes people just walk they just avoid doing what they're supposed to do because they just reached this point of frustration where they stop.But there are other kind of like I think on a deeper level on a deeper emotional level I think that there are a lot of people who don't feel worthy of doing the things that they're wanting to do in the world they have self-doubt. And I think self-doubt feelings of self-doubt and unworthiness are also ways in which we sabotage ourselves. If you really think about it because we're denying ourselves we're denying ourselves our gifts and our talents and it's a way of just putting a wedge in between who we are and what we want to accomplish and I think that's also the ways in which people don't really identify self-doubt or unworthiness as a former self sabotage because when people don't feel worthy or if they're daring themselves they sometimes become paralyzed they don't take action because of those deep seated feelings of not being good enough or not being well enough.So yes yes. You know on a higher level on a highest level then when we're self-sabotaging our self We're crushing her dreams in a way you know so I think it's really wise when you're self-sabotaging you really think about., What you're trying to create and the dreams that you have and to focus on that you know and to get into the habit of identifying self-sabotage with crushing her dreams. I think that's a good motivator to overcome it.Patty: Yeah totally. I mean the way that you said that. Hey just add to that it's like wow we're seeing only the effects of self-sabotaging in terms of oh I didn't complete that project. I didn't start that. One thing that I promised myself that I was going to promise or I did it right my 10 pages of my book what I've said that I was going to or I didn't call that dream client. I just didn't have time. And so I have absolutely self-sabotage in that way with the procrastination. That's a big one. Overwhelm for me is not really an issue I'm just like OK I've got a lot of thinking achuchu chu chu but the way that you're saying just echoing back for the listeners is that it is very insidious and that it shows up in different ways.And so for me it's the let me work around its meaning I'll do all these other things. Around. And I'm avoiding getting to what have to get to. What I know that is going to get done because there is this uncomfortability that I'm assuming is there. And what most people I really want to emphasize is one point that you said. What most people don't understand is that at the root if I'm interpreting correctly at the root of that is a lack of worthiness or. Who am I to do these things that are feeding into my dream?Ilyse: Yeah.Patty: And so that is absolutely like thinking about what's the cost of not doing it right. And so you really get involved it in a way is the way I'm assuming you help people through that transition to get out of the self-sabotage am I capturing that right.Ilyse: Yes absolutely.Patty: Oh my gosh. So give us another example maybe of how are the tips that you wanted to share of how someone can help. Themselves. Through this process of avoiding. Overwhelm. Procrastination. Because it's showing up like self-sabotage.Ilyse: Right. Well before I get to that hour and talk about why we sabotage away I think it's really important to identify why we sabotage to see what's underneath the self-sabotage. And I think basically bottom line its fear and so fear of what fear of failure fear of success fear of our own power. That's something we don't really think about when I think a lot of people are very terrified of their own power fear uncertainty and also fear of rejection. And a lot of people are deeply concerned about what others think of them so they're afraid of being judged by others.And what's also very common is that people feel like an impostor. Well you know so these are underlying some of the reasons why and this all is perhaps on a subconscious level because we aren't telling our self we're procrastinating. Oh I have a fear of the unknown. That's why I'm doing this race. It's terrorism. I just mind acting out. And the impostor syndrome is very very common.And so these are just some of the ways and also people are just its terrifying being out of the comfort zone. It's just the body in the brain has to rebel part of the brain just wants to shut down because being out of the comfort zone is not safe. So self-sabotage is a strategy with which the survival part of the brain protects you keeps you safe. And so how do we stop self-sabotage. I have four steps that will help people do that.And the first step is to be present to just take a breath and be present. Because when we're present and we're focusing on our breath thoughts cannot exist at the same time that you're focusing on your breath. So it's a really good way a technique to just physically just shut everything down to just stop because sometimes our brain just wants our mind just goes crazy with thoughts. You know just to take a moment and to just be present you know be aware of the room that you're in the fact that you're breathing in and out.Just be very present to take a few minutes and then the second is to reconnect with your why you know so whether that means revisiting your vision or perhaps you want to take your family on vacation. Perhaps you want that book to be published revisit your why. Because I think it's really important to reconnect with that part of our self because when we're in a path of self-sabotage it's like we're strayed off the path you know. And so focusing on the vision and what you want to accomplish and why you're doing it a lot of people do things because they want their children to have a better life whatever it is to get back on track as to what your why is the third step rather is more practical it's prioritize your tasks.So what is the most important thing that you need to do next? So really identify what the next important thing to do so prioritizing your tasks is the third and the fourth one is a technique you know sometimes really deep in self sabotage it's really hard to take action paralysis seems to be you know a symptom of that. And so there is this technique where you can actually put literally take out your timer and put out five minutes and know that you're not going to do anything else. But what you're supposed to do in that five minutes and then take the next step.You know the one that you prioritize and all you have to do is just five minutes and then you'll find that once you start going then you can redo it for another five minutes and another five minutes. And it grows upon itself. So then perhaps you can expand it to 10 minutes and 20 minutes of focus time and that's the best way to come up with some sub touch.Patty: I love that. So I kind of backed into this without even realizing I have this app it's the Pomodoro.Ilyse: Yeah.Patty: I literally two things as Ilyse is talking about this. The one thing is this program called brain.fm so you go on your computer type it brain.fm it has bi neural beats to focus. Because what was happening to me is I get distracted by noise outside I'll break my focus when I hear things somebody knocking on my door. And doing that.And so when I married those to the brain.fm App with a little pomodoro timer and if you guys don't already know it's literally this concept of focused attention for 20 minutes or 25 minutes at the most and then you're so focused. I literally love that.Ilyse: Yeah.Patty: And after 25 minutes these little dingoes are within five minutes they tell you walk around do something and I tell you that intermittent you know activity walk around just kind of release that focus and then refreshed drinks some water. That has been exponentially helpful for me. And I didn't even realize how much. Something so simple like those two things could help. Incredibly. I was blown away by it and me actually of all people I got that from my son.He's like Mom have you heard of this pomodoro theme like he's like it really helps me and I'm like CJI you know it's so fantastic. And so I can see how going back to what you're saying is that when you're breathing and you're just really getting yourself grounded and the prioritization and you know having to eat the 800 pound and it's one chunk at a time where one bite at a time if you will and that really it dispels it just deteriorate or whatever the D word.This whole overwhelm it's almost like it disintegrates. That's a better word. You know it just kind of goes away by the wayside. The Overwhelm that you thought you had. So I loved that. Those are really really good tips.Ilyse: Yeah thank you for mentioning that that's it kind of a mini pomodoro technique because I I didn't want people to feel stressed about having to do something in 20 minutes so started five.Patty: yesIlyse: The biennial beat's is brilliant. There's also something else that you can get on YouTube also by but you can get it on YouTube called Quantum focus. It's what I do as well and I listen to that when I'm working and it just increases my productivity tremendously. It's like incredible.Patty: Many thanks. So Quantum Focus you said?Patty: Let's continue with the show. Wow and I think it has to do because of the hertz what is it four twenty eight or something like that.Ilyse: 432 is the hertz. But I don't know if quantum focus is for 432 hertz. I don't know whether that's the correct hertz but nevertheless it's very powerful.Patty: I don't know enough about that can you comment on that. The whole Hertz thing. Do you know how that works?Ilyse: I think it comes from a place of vibrations. So you know we're getting off track a little here. But you know I never apologize for being esoteric or. To wowooh.But we're all basically energetic beings and we're vibrating at certain frequencies and the earth vibrates at the frequency of 432 and so when we listen to something that's at that frequency we become in alignment with that frequency and we start to feel good. We start to feel harmonious and peaceful and calm. So that's what that's about.Patty: I love that I love that. That's amazing. OK so kind of turning the corner now and just some tips as a transformation coach and mentor. What are some habits that you've seen in some clients or things that maybe you implement that help.People stay the course in terms of letting go of the potential self-sabotage. Is there something that you do on a consistent basis maybe as simple as breathing or you know meditation or that that would help?Ilyse: Yeah I really appreciate you bringing that up. I think that hypnosis well visualization the combination of hypnosis or visualization and hypnosis to the sense that just bring you into a calm state. So the best way to visualize to be in a calm state of mind you don't want to be visualizing when you're stressed or you're feeling anxiety because that is just not going to be effective visualization.And so the whole idea behind hypnosis and even meditation is to bring you into a deep state so that you can visualize because that just calms down the analytical started the brain part of the brain so that we can access the right hand side of the brain. So in order to keep people on track and myself included I visualize I visualize every day what I want to create in the world. And that's what keeps me on track.Patty: And how I've engaged that you do that once a day to twice. How does that work.Ilyse: I definitely do it once a day for about ten minutes. OK. And on a good day I do it twice a day and I don't do it really. Some people do for 20 minutes even doing it just for five minutes or 10 minutes. The most important thing when you're visualizing is to feel which you want to feel so if you want to be affluent you want to be wealthy. What does it feel like to be wealthy if you want to be confident what you're doing?What does it feel like to be confident in when you're visualizing stepping into that feeling and when you're doing that you are creating new neural pathways in the brain? So that brain then has the context with which to work from. And it's incredible how it works because the cumulative effect is really significant over time.So yeah that's what I would. I highly recommend that that's the thing that really made the difference between staying on track and constantly veering off and staying very is staying off the road just wandering and feeling lost. Not knowing how to get back on is just the visualization your training your brain and your psyche and your being to be in alignment with what you want to create.Patty: I love that. And the other thing I hear. Quite often is. I can't focus too many monkeys on my head and what I've suggested to people in the past is literally set the bar so low that you can't fail. So what if you just sat there in stillness for a minute. Right.And just just a minute. Don't pressure yourself to think that you have to sit there and meditate or do self-hypnosis for half an hour and just like you said you did it for 10 minutes. But it's those precious ten minutes that help you too really.Concretize the vision for what you want in your life and if you find yourself like Oh I've heard it before and I just can't get myself to that level. What if you just did it for a minute and incrementally move up from there.Ilyse: Yeah absolutely.Patty: That's what we have to start.Ilyse: Yeah but sometimes it's also really hard for people like if you tell them to stop thinking they don't know how to do that. So it's like you know sometimes focusing on an object like looking at a candle you know because if your mind is going like this and someone tells you sit down for a minute stop thinking your mind just goes even more like that.I think really key is breath work. But also if someone's having a hard time to focus on their breath and if they're having a hard time doing that if they're more visual who's to kinesthetic which you know to say people feel things in their body which is what I am to look at a candle to just take 60 seconds and just focus on a flame in a candle or something something a flower whatever it is because you know sometimes people feel. I find like really frustrated like even when they sit down and try to pause they cannot turn off their minds.They just can't because they don't know how they don't have any context with which to reference that. So they don't know how to do it and then it becomes very frustrating. Right. So those are some tools just like breath work looking at a candle if you don't really want to do the meditation or aren't used to it. Also you know it's very hard I mean I tried meditating for years and years and years that could never do it because in my mind just would not stop ha-ha while crazy and it was only until in my case since we're talking about meditation.What made the huge difference to me was I studied transcendental meditation and a mantra. So I was given a mantra. And so when I said the mantra over and over in my mind that cut out cancel out my thoughts. So then it was like powerful so even if you know here's another way in which to calm the mind.So I gave you a visual hairsbreadth this breath work another thing you can focus on is the mantra there is something you can say sat nam. It's a Sanskrit term and you can say it over and over and over and that calms down the mind when you're trying to just turn it off sat nam sat nam.You can even say that when you're looking at a candle when you're trying to meditate very very powerful.Patty: I love love love that so so much more. In terms of starting your day shutting off the noise where you can with these really excellent tips and yeah it's at the one size fits all its like depending on your love like even focusing on the candle.Just like you talked about that is so brilliant. And then just doing the breath work and everything else that you're talking about. I love it. Thank you so much. Now OK. So tell us about how you work with people. What are you working on this year? What are you excited about.Ilyse: Well I am very very excited. I'm about to launch I created a methodology called the subconscious shift methodology and started off at the subconscious shift call which actually you did. And so that's very popular and I'm going to start really promoting it in a big way in February so I'm preparing for that. I'm getting all my ducks in a row.I'm very very excited about that. And so also around this methodology have created a VIP day and a 90 day program. And what it does is it basically uses the we often cover our subconscious lived in recent stories by using the subconscious mind working with the subconscious mind using brain science.And I use also spiritual principles and somatic I use the body and so created a you know 90 day program around this and I have the call and I have the a VIP day around that and it's methodology that I created and I'm very proud and very excited to bring it into the world. And also since you asked I'm also working on a book.Patty: Oh good.Ilyse: I Have a book in us don't we we are.Patty: Absolutely.Ilyse: It's interesting because I never. Expected to be working on it sooner than later but I got like a huge intuitive hit. I need to start now and I'm like OK I Just follow whatever my intuition tells me. And so I'm just really really excited because I feel this past year in particular for me and I've been on this journey with you this extraordinary journey of transformation and I really took some time off I really wanted to just focus and embody what I was learning and I feel like I've done that and now it's time to make it my own and to put it out into the world.So I really feel like you know I'm putting out to the world something I'm really in alignment with and something that I know will help to change people's lives and make a big difference and I'm just really excited. So thanks for that.Patty: I love that. So it's already a good year. That right.Ilyse: Yes. To be an epic here it really is.Patty: I think so too. There's a really great energy about what people are doing and everyone oh my god I love that quote as everyone has a book in them. I completely agree. It's total confession. I'm in that same boat. I literally had a dream that I needed to write a book and it was a specific topic murder case.But it is so exciting and I'm like I obsess about it to the point where like I'm thinking about it what can I read about oh this would be good. And it's such a fun creative process and I'm not putting pressure on myself in that I'm literally just doing about it I'm going about it organically.Ilyse: Yeah. Do you know that's so key? It absolutely is. And good for you. And you go girl I can hardly wait to read your book.Patty: Thank You.Ilyse: I think that I don't know exactly you would write about it. I think that you know when you start writing it just comes. It's like the thing is is that this whole thing around co-creating the universe to them getting a little esoteric.Patty: Now I love it.Ilyse: Co-creating With the universe is to just be open and willing and just start just start taking the action and then everything else just comes through. I know that to be true. You know that's in part how we co- create.Patty: Oh I love it... Yeah well likewise I mean. Like I said it's already an amazing year. And here's the deal on that point. If it's an idea. Can you solidify this for me because I mean I'm going into your space? But. If you the listener can solidify this concept that if an idea pops in your head it's literally if you continue with that it is coming through you it is coming through you it will open up the floodgates if you will of creativity or being in a space where you could potentially be in the flow when you really just let go and let it come to you organically.And I think that is such a beautiful space. Instead we get into our heads and we're like wow that's just crazy right. Like I can't write a book who am I? That self-sabotage happens. Bridges like I feel like we're going full circle.IlyseYeah.Patty: Can you comment on that one that thought please because it's so important for people to know.Ilyse: Well the sad about because I was going to talk about the impostors syndrome kicks in.Patty: Totally.Ilyse: Now the impostor syndrome kicks in and then paralysis and then we don't do anything. But I wanted to also back up a little and you know when we're getting that message like when you have that dream we're we're just minding your own business and we get this idea. These are messages from the divine.Patty: Right.Ilyse: These are messages from the divine and there have been plenty of times in the past when I have never acted and it never comes again. Right. It's like. So when you're getting it when you're getting the messages to just. Act or to just listen and to be open and to allow because we're all divine creatures and we're always being divinely guided.You know we were born to contribute in the world when we were uniquely born to do right. Each of us has our unique gifts to serve humanity. And so when the divine is speaking through us to just really listen and to trust it to trust it it's not us being crazy or crazy imagination.I mean really you know it's a good point that you made is that we want to try to write that off and that you know that self-sabotage yourself sabotage mind communication which is the most extraordinary thing not only just divine communication but guidance that guidance you know.Patty: Absolutely. All right so I'm very excited about your book. I cannot wait to read it and hear more about what you're doing this year and seeing it come to fruition everything you're talking about.I have one question before that which is kind of the hook to my whole podcast here it is called her legacy podcast after all. After everything is said and done. What you want your legacy to be.Ilyse: I want people to know that when they uncover the truth of whom they are. They will begin to live their soul's mission.Patty: That is very beautiful. That is very beautiful and I got chills of course because I know the authenticity and the real ness in what you bring that so really really beautiful.All right. People that are blessed enough to connect with you. How do they get a hold of you? How did they find out more about your programs?Ilyse: Well they can go to my Website ilysesoutine.com Or easier. Have another URL called sheawakens.com. I'd love to connect with you on Instagram.You know feel free to private message me or on Facebook. Private message me. I think that's the best and easiest way and I have an offer for your audience. I have a free master class on how your subconscious mind is sabotaging your finances.Patty: Wow. OK so direct relation with money which most people have. A lot of issues with.Ilyse: Yes.Patty: That's Amazing. So is there a direct link. I mean all of these. Everybody's going to be in the show notes. So if we don't catch it here if you're driving, Jump all I know that this will be in the show notes.But how do people find out more about the master classes at a specific URL just want them to go to the show notes.Ilyse: I think it's best to go to the shownotes or they can just go to my Web site sheawakenscom and the work with me page they can access it there to the subconscious shipped call.Patty: Okay GreatIlyse: It will be easy to navigate. And they can sign up there. It's also an opt in and my Web site. And so that's the easiest way to access it.Patty: Okay perfect. So ilysesoutin.com everyone. All the details will be in the show Notes. Make sure to check that in connect with Ilyse because she is again such a beautiful spirit. So we thank you so much for being on her legacy broadcast as always a phenomenal. Pleasure to connect with you.Ilyse: And likewise thank you so much for having me was so wonderful.Patty: Great. Thank you.Patty: Thank you so much for joining us on this episode of her legacy podcast.Links that are mentioned in this episode:Email.Ilyse@ilysesoutine.com,Website: Www.IlyseSoutine.com,For free master classes you can go to:http://subshiftmasterclass.com/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey, hey Patty Dominguez here with episode number 16 of Her Legacy Podcast. Thank you so much for catching the show and I so appreciate you joining me. Maybe you are on your way to work or listening to me on Spotify because we are now on Spotify. Or catching the replay of the podcast on iTunes.So thank you so much for checking it out. So this is Episode 16. It is a solo show show where I am talking about how to love your business even when times are tough and you're not necessarily feeling the love for your business. Now that could take a lot of different meanings meaning you're going through a hard time maybe you're working with a really crappy client. Maybe your just not in the mood maybe you're feeling overworked. There's so much here and as I think about all those things I just mentioned it's because I have personally gone through them.For example in the cases where I've been working with a crappy client that can be really training and the truth is that when it feels heavy when you are just not having fun anymore then it's time to reassess how to make a change right. Being more specialized about or validating the types of clients that you are looking for qualifying is going to be a good fit.Does it feel right so that when you take on a client engagement when you bring in somebody to your group coaching take on a one on one client working with somebody and maybe a partnership you realize that it is so important to be very discerning about how you screen that prospective client.So with that make sure to have those guardrails in place make sure to set up the boundaries. This is a theme that came up in a group coaching that I'm a part of I'm a coach in it and we were talking about that very concept. The boundaries concept and just how important it is in really making sure that you're honoring yourself first and foremost.The theme that comes to mind we've had Lisa Carpenter on the show and she's a fellow coach in this group coaching program that I mentioned. We were always talking about just pulse checking right. Hey how's it going with your business? Hey what are you doing? It's just the best at it. Which by the way big shout out to Lisa if you're looking for somebody to help you just to be more emotionally resilient? That is her sweet spot. She's incredibly great at it.So we were exchanging communications the other day when we were talking about this very fact about putting up the boundaries honoring what you really want in your business making sure that you're putting your needs first. And it is not selfish and I think we women especially are so keen to always act we us. Not always but some of us do put ourselves last and really check yourself pulse check. Are you doing more of that than you should be? Are you really honoring yourself in what it is that you need?Are you saying no? Because that's a complete sentence. And it's OK to say no. Or are you just saying OK I'll do it even though you really don't want to. So when you start to get into those types of things you read you then experience the effects of your business feeling heavy and when the business feels heavy it's just not fun anymore.Maybe you're just taking on way too much work and that's another way a harder example of how the ripple effect of what it could mean is that you're no longer loving your business like you used to with the same bright eyes and that you started it with because you're just pushing at it too hard so check yourself stop and check yourself and sayCould I bring someone on to help me even part time maybe five hours? Not a big deal. It doesn't have to be expensive somebody just carry some low load. So you don't have to feel alone and feel like you're carrying the full weight of everything by yourself. Another example is if for example you're not designating the right types of time. I know I've been very guilty of this in fact in 2018 I was burning the midnight oil quite a bit.And your body just gives in and your body will tell you exactly what's happening and so I stopped I assessed and I said OK this type of work is now sparking joy anymore. So I pulled back and I and I pivoted a little bit and I said OK that particular part of the work that I was doing I don't love it. I'm good at it. But I don't love it. So then I look at finding a way out of that and then focusing on the things that do bring me joy. Big shout out Marie Kondo where she always says: "Does it spark joy". And that's the same question that I would ask of you what you're doing the work that you're doing does it spark joy because if it does it it's going to feel heavy.And if it feels heavy it's not going to be fun and if it's not fun then you're going to start to question wow is this really all worth it. The other side of it is really putting up the guardrails again the boundaries around setting a time limit being ok with shutting off the phone on Sundays something that I've done.I completely shut my phone off on Sundays as a matter of fact it was really cool because a client of mine she contacted me on Sunday and just you know she left me a box of message and she was just kind of catching up on some stuff and then I happened to say, oh sorry I didn't get the message that you left me because I shut my phone down completely from all social media from all interaction on Sundays.And she said oh my God that's so great. And see the world didn't fall. The sky is now falling. If you just take a day off.So those are all examples of at the very core of it. It's honoring yourself and the root of what brings you joy and just really recognizing that you can love your business. And when you do love your business you're being more cognizant of the love for your business is because you're honoring yourself first.So I thought I'd share that with you because it's a great topic that's been coming up lately around boundaries around just really asking yourself hey am I pushing too hard. Is this heavy. Should I be doing something different? Right. Are the people going I'm working with is it the right the right fit. Am I doing too much right. Should I be spreading the workload? Should I be taking on specific type of work? Should I be giving myself just a digital free day?And when you do that you really recognize that you come at it from a fresh perspective at least at least I did on Monday when I came back to work. I enjoyed it. I got back to work and I said OK cool. I'm ready to start my week. I'm ready to put myself in the ideas that I have the creativity that I bring to the coaching calls that I have. And it's because I'm refreshed and so I just wanted to share that with you. Today is Valentine's Day 2019. Happy Valentine's Day.And if you're catching this and it's not Valentine's Day 2019 doesn't matter because all of this that I've covered is absolutely relevant. So the theme again is how to love your business even when the times are tough. Recognize that you are definitely not alone. Find that supports hire out even if it's just a little bit at the beginning and increase as you go.Believe that your business what you're doing is important because it's going to get tough. It's going to go through the peaks and valleys and just recognize that it's a passion project of yours. All the inspiration is coming through you. And just open up the channel so that is something natural and you're not forcing it. I remember a little bit of progress is OK you don't have to boil the ocean as I say just make sure to keep moving forward like Dory says in "Finding Nemo" which is one of my favorite movies for my kids and if I can support you at all please reach out OK.And if you're looking for help with what it is that you're doing and your business definitely reach out you can find me at pattydominguez.com. And I am happy to help you. There's a contact form there. Let me know what you think about the show of course and we'll see you on the next one.Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there Patty Dominguez, thank you so much for joining me on this episode of Her Legacy Podcast. We are in episode 15 with Susan Borison and Stephanie Silverman. Two women that are moms at the time there were moms of teens and they were looking at sharing what was happening. Challenges of parenting teens and this passion project turned into something that has continued with yourteenmag.com. And I find them absolutely fascinating because of their insane amount of perseverance the way that they collaborate and they make it fun. Along the way. So these are two women that took the concept of a challenge and they turned it into a passion project. And it is truly an honor to collaborate with them as well. And so it is my great pleasure to introduce you today to Susan Borison and Stephanie Silverman from yourteenmag.com.Patty: All right well thank you so much Susan and Stephanie for being on our show. You are the founders of your teenmag.com and it is a pleasure to have you on. So this is a three people podcast and Susan at the beginning was saying wait wait. Who's going to say what? And so we're just going to riff on this. People were just going to go with the flow and talk about how do you know when it's time to quit. And you're going to hear from two women who have been in business with yourteenmag.com for the past 12 years. How's that for tenacity. So thank you both for joining me today on Her Legacy Podcast.Susan: Thanks for having us.Patty: So I want to ask first and foremost typically I say hey let's get braggy. What's your superpower? But I'm speaking to an individual. But when you look at your Teen Mag what is your Teen Mag super power in your opinion?Susan: I would say it's just creating great content for Parents Day in and day out.Patty: Right. And you've been around for 12 years. What's been the feedback around. I mean certainly the longevity that you have to create something so sustainable. How do you know that what you have to offer is great and I'm being completely honest here how do you know that. Do you get a lot of rave reviews?Susan: Yeah we just actually got something today. And it was from a reader who said. Hi there. I don't think I've ever told you just how much enjoyed your teens through the years have made times that exhale.Because I found out I wasn't alone in this situation or simply got great advice. It's a wonderful publication. So we hear that all the time. And you know the best part about hearing it is that's what we set out to do.Patty: Yeah that's brilliant. And the fact is you provide community and support. And we know that when a business comes at it from a servant leadership part it just takes on a different position in people's mind. When you think about mindshare I always think about when somebody is building a brand like what's the mindshare that you capture.And I really see that with your teen mag. Just because I'm working on your project I see that there is just this level of comfort security for parents to feel that they're not alone. I think that's deeply deeply meaningful. Aside from of course that stellar content that you have so I really commend you for that because not a whole lot of people would have that level of attention to detail and care. So.Susan: Thank you. I think one of the things that we've tried to create is like a grownup playgroup for people and in our case it would be a virtual playgroup. But for many moms that was such a place to get information and to figure out. What was normal and what wasn't normal and you don't really have that anymore as your kids get older.So our goal was to create a space where you could come and you could say I have this problem and people could bolster you with their solutions or just compassion or just say me too. And. Then we have a number of spaces where that's really happening like our Facebook groups are great for that. Really supportive it's the village that we all look for.Patty: Exactly exactly that level of support. All right so take me back. Take us back all the way to the beginning. How did this start. How did yourteenmag.com start?Susan: Well since I was there first I'll start with that and then Steph can jump in. I have five kids. I went to law school. I stopped working after my third was born and I was fortunate enough to be able to make that decision and stay home with my kids. And when my kids when my oldest ones were getting near high school I really felt like I had to get out of their way. I had a lot of time on my hands but they did need. And I didn't want to go back to law.And so for years I had been saying to my husband. Why is there no parent's magazine for us as our kids get older? It's not a cumulative skill set. And I lost. And I just don't know if this behavior is normal or if I should be calling like an emergency room hospital to bring them all in. You know like you just don't know. And how do you find out. OK I don't know. But I also don't know where to go to find out without making turning everything into something extreme.And most of the things that we confront in adolescence fortunately aren't that extreme but we don't know it. So I just set out to feel the need of something I wanted and when I went and spoke to friends they wanted it to. I mean you know I had a gut that it was universal but you don't know you could be an opinion of one. And it wasn't the case every time I spoke to somebody they too were feeling alone and were looking for ways to kind of get validated or.You know as much as we don't want to hear that there's a crisis going on we'd rather know it than ignore it. So then from there we really just got a group of women Stephanie was one of them and then Stephanie and I soon after became partners. And that was the beginning of a love project really like a passion project.Patty: I think that's so brilliant. And the first part of that. Spoken like a true entrepreneur is that we really look for solutions to problems instead of just saying oh yeah that's a problem there. And so I'm assuming to sort of right around where 2006 or 2007.Susan: 2007 I think.Patty: Well the conversation started in 2007 and then the magazine was launched in 2007. OK. And then the other side of it is not only the fact that you identified that there was a need in the marketplace but you also validated it by checking in with other mothers checking in with your target audience if you will as you were developing the idea you were assessing. Yeah there is a need in the marketplace so you've looked at for the validation to say wow. Nobody's filling these needs. So now it's up to me to put something together and you rally.So I just want to give context to that because I think it's so important. I mean ideas are plentiful. People have ideas but it's the execution where most people fall short and they don't really understand how to take it through to break. And so for that reason I mean that was really great that you were able to assess not only there's an opportunity but here's what I to do about it am. So to that point. Talk to me about the beginning of me. Did you have experience with creating an online publication?Stephanie: We had no experience as you said she was a lawyer. I was a banker. We didn't know anything about publishing. Sue had this great idea we had met through a leadership course. I would say like every great relationship we were friends first before our work marriage and it was to this day we will say it with her credit that we really didn't understand the media business. We didn't even know it was called the media business to be honest. I think what we understood was that parents seemed desperate for the same information that we were desperate for. And. I guess we just kept going. Right.So we were getting some certainly some good feedback but also I think we were undeterred by this idea that OK we're you know we're helping people. It seems to resonate. Like let's just keep going. And so this idea of yeah having the skill set first and then then building the business. That's not how it happens. You know there's a saying in this leadership course you're on about building a bridge while you're walking on. Yeah that's pretty much our story. And I think. I was making notes as we're sitting here and I was just thinking about the even just the value of our partnership and being able to. Throw things back and forth at each other right and say likeOkay well when what about this or what about that or. OK well let's try this and I don't think we've ever been accused of. Waiting two longer. We're both. We will take action and we just continue to plow ahead and just watch media and while we do have the business the media experience were both smart women and I think we both have that. Mindset that we'll figure it out. We're both puzzlers. We love to win. We really love to win. And so that just propelled us forward was just you know just keep going. Keep going and keep solving keep going and keep solving.Patty: I love that. I love that. They know right before we got a call. I was like wait. Like let's go live. Because Susan said we're a 12 year start up and capturing that right. That yourteenmag.com is a 12 your start up. Tell me what that means. Tell us what that means to you.Susan: I want to say that just to respond to something Stephanie said we not only did Stephanie and I not know the industry but there wasn't one woman around the table. We were a group of women who did not know each other but someone knew someone who knew someone. And we sat around the table really working hard to get to the point of publishing our first print magazine. And no one around the table had any background so we were literally just passion.That's all we had passion and grit. But as it turned out that was a real advantage in an industry that was changing so rapidly which is why many people told us not to do it because why would you get into media when media is you know falling apart. But we had this distinct advantage of not knowing anything so the world was our oyster like when no one ever could say we've always done it this way because we didn't know we were doing so we know there was one issue.When we do this to this day but we get cover sponsor and someone who was also in the media industry said to us like where did you get that idea from. And we were like I don't know. We just you know we had some more real estate. And so we said well would you want to be on the cover. But that was hard for people who were born in the worlds of media because nobody did that for us. We didn't care we didn't know it was just a joke.Patty: I love that. I love it as an example. You made your own rules along the way and really not sticking to conventional wisdom of what. People think it should look like. And because of that there was an opportunity right there. So I think the curious action taking is something to be commended because. Most people would say well who can I model or.And it's OK to model. But I think just like you said the ambiguity and you being very comfortable in it really helped you all along the entire process. So that's pretty cool. That's a great idea. That was I'm sure completely out of left field for somebody to say well that's not how we do it.Susan: Right.Patty: And then you're probably like Oh really. And then by that time it was a really approving concept I'm assuming right.Susan: I mean it's worked great for us.Patty: That's awesome. I love that but not a great story like not following conventional wisdom So, Oh my god that's awesome. OK. So tell me now at the beginning like what were some of the myths as you put so many people are in a situation where they have a great idea with a very passionate which is what you're saying or they have like-minded friends colleagues that turn into partners and they were allowed into this journey of saying OK we got to make this happen.It takes tenacity and we take action. And so it's like I always say there's just peaks and valleys through this whole journey. What were some of the like kind of crash and burn moments where you questions. Should we continue? And how did you get out of it.Susan: I'll let Stephanie answer that but I'm just going to say that this shorter story is how many peaks were there not how many valleys.Patty: That's so sad I might need a tissue.Stephanie: Oh yeah.No no I'll give you the home where I really thought we were closing up shop like this. Sue knows the story I'm going to stop. So it just launched a new product. And we were things were going well with a distribution model we had partnered with an organization that was going to execute on this distribution model. Was going to be all over the country at different events. And so because the first event was close to where we are based in Cleveland Ohio is the you know let's go to the first one let's watch how it rolls out. You know we can always learn the server I guess or go to. So we went there and discovered that what we had agreed to with this company was not how it was taking place. So we watched you know this event unfold realized that they were not upholding their end of the bargain. And. We seize the day it's so us.I'm looking at Sue and I can see each other while were sitting there having this conversation though your listeners can't and I'm laughing because it was so us. I'm realizing maybe the theme of your team is rule breaking. So Sue and I we're taking this new publication we have and we kept like breaking all the rules.You know they were told you know we could do this but we did it. They said don't do that. Well we did it anyway because they were not upholding our ends of the bargain. We sold advertising sponsorship that this would be distributed in a certain way. So yeah it was more like a cartoon where like you know they close one door and then the little people running around on the train coming the other door and they try, were trying everything.So we get back to our hotel room that night and we realize we get a real problem here. We think rollout to you knows another 30 cities and this distribution is not working. So we're sharing a hotel room. And we're talking go to bed and wake up at about 5:00 in the morning I think we may see like a light. Sue was on her computer and her computer is on her lap. And we're trying to figure out like OK what else can we do and create our own distribution method. And I thought yeah this is the day. And meanwhile I'm appearing Sue I don't know if you remember this part. I'm appearing on a panel maybe 48 hours later all of entrepreneurs and you know these are like oh like why it's so great to be entrepreneur.And success and all these great things. Anyway we end up figuring out a new distribution within Sue, 24 hours not even. I mean we already had a new plan and we felt good about it. We felt like well we're so glad this happened. Now we own this distribution of this whole thing and yet we thought you know in those 12 hours or whatever it was it felt like a thousand and 12 hours that this was going to be how we went out of business like this was it It was going to be our biggest accomplishment was really looking like our biggest failure and failure is just. That is not in our playbook.Susan: I love it. I mean one of the things about a partnership that is a marriage and works there I mean we have a wonderful partnership is that there's this. I would say that it's you know we kind of think well neither one of us hits that point of like we should get out of this at the same time. But I don't actually think that's what happens. I think what happens is when one of us articulates starts to tiptoe into that space of panic the other one is the spouse who stands up and says everything's going to be fine.Like there's not going to be two of us panicking right now. So it's not just me and it's not just Stephanie but we each play that role to each other when one of us is feeling like I just don't think we're going to be able to pull this off.And then the other ones like oh no I had a fabulous day. And even if it's not true even if a week later we both admit that like we were just being good to each other and bolstering each other but it really really does work.Patty:] That's amazing. And what do you think is the reason for that is that personality types like ying and yang. Did you guys have core values discussion or. I mean you've been together for so long you just kind of find your ebb and flow but what initially was a reason that you were able to create something really like where you're symbiotic. It sounds like.Susan: They were just too committed to succeeding at this. I mean I often look at my own marriage and I remember someone asked Pink the singer why she's still married and she said we just don't leave. And I thought you know in my own personal marriage I often feel like it's a commitment to the marriage even more than a commitment to the person.And I think Stephanie and I are so competitive and so damn committed to making this. You know what it could be that you know we're in it we're just both in it.Patty: That's cheating. All right so I'm going to flip the script a little bit .Susan, how would you describe Stephanie as an entrepreneur. Like what are her strengths that she brings to the table that are such a key component to your Teen Mag.Susan: I think the most amazing thing is to have divided the company in a way that we didn't even know was the right way. It was kind of like well I'll do this and I'll do this. And all of a sudden like Stephanie turned into I mean I guess the word is a sales person but it's not that it's so much more. It's an ability to really understand how you partner with other people to make those relationships grow.And. You know 11 years ago ten years ago whenever it clicked in it was like astonishing to watch and I was just telling Stephanie about the first time we sat with somebody and she threw out a number that was bigger than any we'd ever thrown out. And I was like I'm not so comfortable with silence. But she had already gone into the meeting deciding that silence was the important tool like she throws it out and sit quietlyYep. And I was like praying that I do not violate her rule. Because I could have come out there and completely. Like beat against ourselves you know. And we got the contract and it was insane. And that was just the beginning of this journey of like really learning a place that, I mean I think in very ironic ways where each doing what we should be doing. But we didn't know it.Patty: And how about you. How about you Stephanie if you were to describe what Susan brings to the table those personality attributes.Stephanie: Two things come to mind. The first would be. She is a great problem solver. She can solve anything. So like there is no wall that is too tall. So like you know. She'll get to something and. somebody quit. Somebody says we can't do that.Somebody said it doesn't matter what it is she'll say OK and she'll have it solved within like. A minute literally like it's crazy. It's crazy how quickly she can go from like standing at that wall. To jumping over it around it through. Doesn't matter does not matter.Patty: That's tenacity.Stephanie: That you were saying get out. What is her? Yeah her super power. She can mount large walls and circumvent them. That's one of them. And then the other one and I already lost her. Oh she has a great ability. I mean it's really so problems solver right to come at it from another angle that I thought. Would say well wait a minute so? If we're trying to get. X. Maybe we should be asking this question. Oh. I don't even think of that and it's so funny.And this is not what you asked. It relates to maybe just how we relate to each other. Is there are so many times I just telling the story yesterday to somebody or so many times where you know I mean meeting when we talking about something and somebody I don't I will refer to. Something and I'll say yes Sue had this awesome idea and she'll start language like you knew that was your idea. It was so not my idea we were talking then and then we honestly cannot remember. He wasn't. Maybe it was yours.What were very good and I always say this like. Often people call me Sue call her Steph and we make jokes with the same person and that am what you ask. Our values are very much the same. We have good marriages right. We have good relationships and we bring it into this business too But, We are very good. I would say at if we don't agree on something. And this gets back to nothing the same person we are very good at talking it through. And one of us eventually. It's never the same one will say you know what ,you got this.You got this like this is your you know like you were excellent at like throwing something back and forth. Well I don't see it like that. You know what. You take it. You're right or I don't even know I don't even care. You know you handle.Patty: And so here is what I'm seeing and I think is really important is that in the partnership you complement each other really well. You can recognize each other's strengths and then at the same time it sounds to me like there's little to no ego whatsoever. About who had the idea or who gets this or who gets to that because you know that it's all for making your teenmag.com get better at putting out a different product. That's very rare. Very rare.Susan: I want to say that we learned early on from somebody who turned out to be a wonderful mentor to us. That collaboration was a really it was the most valuable thing we could do in our business. And it came at a time that was so important for me personally because I was seeing everybody else in the space that we were in as a threat. And her response was at one time said look at this like to show her the competition and she said oh my god that's so exciting.Give them a call. And I was like. What? She's like yes maybe you can work together. So that really changed. I think for both Stephanie and I how we run the business and so when we can't figure out whose idea was that is the consummate compliment about collaboration that we've had people work for us and it didn't work out for them well at all because. That was a process that they couldn't wrap your head around that at the end we weren't going to know who got credit.That it was going to be like this brainstorming every second of every meeting where something bubbled to the top but it was a word from every single person. And at the end it was just the right thing. I love that there are people who can't just. I mean it's not better or worse it's just not the environment they work well in.Stephanie: Sue do you remember whose idea the cover sponsor was.Susan: No clue.Stephanie: Exactly.Susan: Do you?Stephanie: No I have no idea. That's my point. No idea, it could have been your idea Patty. I have no idea.Patty: Well I was going to say this I remember one of the best bosses I ever worked with corporate was so great because he was all about collaboration. And I remember we had a presentation in front of our biggest client at the time is when I was in management consulting and that something had happened at home my son had to be hospitalize he was like 3 years old. And I called them up and I was Paul, I can't make it. Like literally I have to be here.It's you know my son is in the hospital like anybody else would be like well what are we going to do in this and that. And then it was like without hesitation he's like, No problem. So and so we'll pick up the ball and one of the things that I so appreciate it at the beginning of why I got that job was because we've worked together, we play together we win together. And if you don't understand that I will cut you off like cancer.Like he was so militant about that one whirl. And because of that we operated like a well-oiled machine it was probably the best situation I've ever been in in the tenure that I had in corporate life you know 18 years because the majority of people are all about well who gets the credit. I want to look good. It's very self-serving. Whereas he was like he understood.Those by all of us contributing were so much stronger. Right. And we're all going to get the accolades that we want by collaborating in that way. And that's such a distinct Sense of leadership and emotional intelligence that literally 99 percent of people just don't have. So that is a huge competitive advantage to you guys that I could see just from the outside looking at. So I think that's phenomenal.Susan: OK I want another chance to give Stephanie superpowers.Patty: Yeah go ahead.Susan: So the two that make. Life fun. Is that Stephanie laughs like a lot? She laughs. I mean I wish I could see what my sister in law gave my husband. But it was something about how no one thinks I'm funnier than me. So my husband in my work status.Believe that, like they both they like look at her. I mean you can see her but her whole body is involved in a lot of right thing.Susan: Right. So they both find themselves very funny which of course actually does create just an atmosphere of Laughter. It does.Patty: Yeah.Susan: And so that's so much fun and cuts through any problem you ever had and then the other thing that I marvel at because I think I'm 8 years older than you right?Stephanie: I know I'm going to be 50 in March.Susan: I'm going to be 58 in April so that's a good idea.Stephanie: There you go. Were also good at math.Susan: Yes you're very good at that. The thing is I cannot remember anybody's name anymore at all. And Stephanie knows if your daughter was dating. Am and who the person was and where they went to college and they were thinking about transferring so she made a connection and she checks up on that. So if you're going to be in sales you want to. STEPHANIE.Stephanie: Yeah I was at one. No you don't. Because she belongs to you. So but yeah that is a phenomenal spokes at. For a 50 sample yesterday morning Sue and I are sitting in a coffee shop already at 2 waiting for a meeting I look over the coffee shop and I think I'd recognize someone that we met with one time it's been awhile it been a year So I'm out mother just see her, Sue look across over there. I think that's the person and I start You know, and Sue put her glasses on and she's looking in out first no one can see my face but she's got this look like I've never seen that person before in my life right.That look and I go Oh see you' recognize her huh. And we started. I'm like crying. Like everything is fair game. I agree with Sue says I'm going to be. If you can find any shred of something to laugh at. Count me in.Patty: That's awesome. That's awesome. All right so we're turning the corner. What do you each individually excited about. Of where yourteenmag.com is going.Susan: All right. Well last I think two weeks ago, Stephanie hadn't been out of town I would have called her and said we need to meet and talk about whether there's any way to pull this off. And two weeks later I think we are going to kill it in the biggest way.And I can't even believe. How things have come together. Working with you. This is extraordinary. Working with the people you're giving us which is extraordinary having. Like a man who has no reason to want to love us say he will work for us for pennies because he wants to see us succeed. I mean it's all. There's just all these things happening right now and they're working they're working. I think. You know it's like the sky's the limit right now. It's really exciting and we're never going to say it was an overnight success.Stephanie: I know.Susan: It is. Hard hard work more sleepless nights than nights with sleep. And we could never pull ourselves away from this because it's been a passion project.Patty: Well I love it.Stephanie: And the one thing I'll add to that is and they just said this to someone the other day. That I look around the table and look around like if the players can have their hands in Your Teen right now. And it's the right team. You know I look at every piece and my husband has a saying that when you see someone who's.Doing the job they were meant to do it. And he always says they're sitting in the right seat. I look around our table and I say Oh my God we've got every. It's all the right seeds. And like I've never felt like that in the business as much as I get. Excited is I feel different times whenever I can honestly look around now and say wow like how do we get so lucky.Patty: That's awesome. That is great. And it just shows because you were committed. You're committed until it wasn't until it's convenient or until you're tired or any of that it's like until ,until it gets to the levels of success that you that you deserve and you're looking for so I love it.I mean it's such an honor to be a part of you guys his journey on your teen and where you want to take it because there is so much more coming you're going to see the incredible feedback and how you can serve your customers or clients at such a different level in 2019. So for the people listening for more information check out your teenmag.comPatty: And you're on Facebook on Instagram or you on Pinterest as well.Susan: Twitter. Interest.Patty: Am I missing anything.Susan: [00:31:10] Twitter.Patty: Twitter. I always forget Twitter Twitter and now that again yourteenmag.com I so appreciate your heart because both of you have such tenacity and you guys in my book are bad asses so just so you know. It's official. You are bad asses.Susan: That's a compliment.Patty: A deep compliment because most people it just won't do what it takes to keep going so. So this was all about how do you know when it's time to quit. Well the answer is you don't. You don't when it's a passion project and you have the right team and the synergy is there and the collaboration is there and there's no ego in the whole thing.And I also really commend you for having a beautiful partnership that you've able to curates develops into something meaningful and it almost kind of crosses over doesn't it. Between the professional and personal like were you deeply are like gosh you guys are like family right. Like that level where you look at your team and say you all are like family. We deeply care about each other. That's when you know you hit the mark in terms of the lines are blurred in such a good way. That there's no difference between working or b right.It's a love that dynamic team is just jelling and it takes on a life of its own. So I see it very clearly with that you guys are developing. So thank you so much. Oh one last question I can't believe my famous question. The question is that each of you answers please. When all was said and done what do you want your legacy to be?Susan: Well I mean I love your teen. It's been a journey and a gift. And some of the things about your teen I love but my family I mean I already feel like you know there are moments in life I remember right after I got married being on a plane with a tremendous amount of turbulence and I thought well if I die right nowI have this great love affair like you know that I got to experience that. So I feel that way in my own life like to have this husband and these kids and these friendships and the partnership with Stephanie and all of these other people we've gotten to meet along the journey. It's hard to think of something better.Patty: Wow I love that How about for you Stephanie?Stephanie: No you can't take the words out of my mouth but I will add to that. It's funny you are saying about being a bad ass. The one thing I always say is I want to be known as a kind bad ass.Patty: Okay. Yeah definitely. There's a difference right about. The fact that you are a success but how you got to be a success. Right. If you like burn bridges in the process that was the big bad ass.Stephanie: Yeah yeah. Now that kindness goes a long way. I hope people think about me I was about that with my kids too that they were kind. Come to teach you Steph.Patty: Gracias she's throwing up the P sign. All right. All right ladies thank you so much for being on her legacy. Get yourteenmag.com and I so appreciate you and I think it be a good idea to come back on the podcast.Right because we're so many good things are happening for you all and see what happened right. The 12 year starts of what's the story of glory. We could talk about that about would be really cool. Sounds good.Susan: I think you got in steady.Patty: You so much for joining us on this episode of Her Legacy Podcast...Links mention in this episode:Website: yourteenmag.com,Media Handles: https://www.facebook.com/YourTeenhttps://www.instagram.com/yourteenmag/https://www.pinterest.com/yourteenmag

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey, hey leaders, Patty Dominguez here with Episode 14 with Dr. Christine Kaczmar. I know I say this lot. But this is truly one of my favorite shows. Why? Because Dr. Christina so awesome.So here's a little bit about Dr. Christine Kaczmar. She is known all over the world as a Digestion Doc.She practices currently and she'll be township Michigan and she's a functional medicine doctor who specializes in enzyme nutrition. She also owns her own supplement company. She's the CEO of Omega Digestion and Dr. Christine has really developed and created five products for her filler free magnesium steroid free smart digestion supplement line you're going to hear Dr. Christine say only nutrition normalizes function and restoring function is what she is all about.She's extremely passionate about what she does about educating the masses about how seeking solutions vs. chasing symptoms is at the top of her list. And her goal is to save 5 million lives from the broken medical model. In particular, she focused on those suffering for the most challenging cases of Crohn's colitis and chronic constipation. That's why she's the digestion she's a bestselling author of the book Gut Check How the Broken Medical Model is creating more sickness and why timeless healing principles are needed now.Her purpose is to help provide freedom. Freedom is your sacred value. And Dr. Christine is on a mission to help as many people as possible regain their freedom to so an incredible woman. You absolutely have to hear her story about how she's taken her business from an offline venue and to online. Oh, she's been in the game for a while. So I thought she'd be an incredible guests to have on if you're in the same boat, where you're thinking, how am I going to move my business from offline to online from brick and mortar into an online space? How does that happen? Is it possible and I'm here to tell you. Yes, it is. So listen closely to this episode with Dr. Christine Kaczmar. Here we go.Christine Kaczmar, Dr. Christine Kaczmar, thank you so much for being on our show Her Legacy Podcast. It is quite an honor to have you for many reasons, because I know we've tried in the past and we're finally here. So thank you, first and foremost for being on my show. I'm so excited to have you.Christine: Patty. How are you doing? Buddy, it's really good to finally be on your show and what you're doing with the Legacy Podcast, it's an honor truly and I mean it I love you girlPatty :Thank you so much so alright well we'll go into how we know each other but the gist of it is that we met completely by divine design is what I call it at a conference where in the sea of I don't know we're doing like 300 people easily at that cocktail party easily, easily 300 people and it was almost like we were meant to connect about like completely and we just met in that moment and spent that evening laughing our asses off so much fun for a good five hours.Christine: You know, the thing of it is, is I don't know how immature I can get with you and your audience here but the thing about being Patty is that so we met at that event and you came walking down or the stairs I feel like you're walking down stairs and I was watching the whole thing is really weird. I don't think that's how it happened.Patty: No, I've left it.Christine: You walked up and we struck up a conversation. And both of us were in San Diego, but yet we're both from the Midwest. I'm from the Detroit area, obviously, your Chicago and we talked all night. And then the next day, we were making jokes with each other at the conference so hard that we were crying and being very immature and silly, and we were in the front row. So we had to like something different points. That's when you know, you found a lifelong friend when you could laugh. That heartPatty: Literally tears coming out of our eyes. And that's when 2014 I'm like, oh my god. Did we just become best friends? Like in stepbrothers, you know when they have that moment. Exactly, that's exactly how it happened. So it is so cool to finally have you on the podcast. So and we the one thing that we have in common is that you are a healthcare professional, and I'm a marketer, but I feel that and this is what we're going to be talking about.You have a deep rooted passion for marketing as well. So you're one of my very few friends that I can go deep on the marketing side of things. And so this is really relevant to where we're going in this episode talking about how you can move your brick and mortar business online, and you've done it so well. And big, it was super lean. Like, you are just amazing. So, all right, but first, let's get on track. So I want to get braggy with you. What's your superpower?Christine: Ooh. So in terms of business, or personal,Patty: However you want to interpret it,Christine: I think my superpower in general is I'm very forgiving. And I don't like to hold grudges. And it doesn't get in my way. So I think that, you know, it's just nice to have nice fresh air all the time. And that's, that's not how life is. But I really think that is my superpower Patty is that I'm very forgiving. And I like to be happy.Patty: Exactly.Christine: I've preferred to be in that space versus having admired in doom and gloom but as far as business goes, I would say that my superpower is I am not at all afraid to take riskPatty: That's a good one and this is so relevant to what we're talking about. Alright so let's go there. Now tell us about your business I mean I know the background but for the listeners one of the most compelling ideas and I know as a coach and consultant, one of the things that comes across when people say to me, yeah, but I'm a brick and mortar business, me going online is not the same. Now you are a healthcare professional. And you have a brick and mortar business, in Shelby Township, Michigan.But one of the things that right after I met you, at the end of 2014, you started exploring how to get online. So take us through kind of that journey. I mean, did you have a plan of attack? Did you kind of organically get there would love to explore that? Sure. Well, even before 2014, I was doing my part, trying to tell a story, you know, so I think that's just a myth. People tell themselves if they do have a brick and mortar that they shouldn't have an online presence.I don't agree with that. And I know you don't, which is why we're having a discussion but really whatever your business is, wherever your products are you there's a story behind it, especially these days. It's the way to attract more attention in a busy noisy world is to really stand out by sharing a story. So even back in the Vibler days, remember Vibler? Yeah. Used to do Vibler for his Wine Library. So I would do a little Vibler and I would put it up on Facebook before, Facebook had anything close to, like a periscope or Facebook Live, and so that was in 2008 or nine ish.And also in 2008, I did a show for the Arabic channel here in Metro Detroit, which is hilarious. So I had an interpreter and I get all dolled up and makeup and all the regalia but really I started started that presence then and about my business to answer that question I'm known as the Digestion Doc and I really focus on Crohn's, Colitis, any of the challenging, most difficult annoying digestive cases that people have and they feel frustrated. These are my favorite cases to help.So taking my business online to talk about, hey, if you have heartburn or gas or bloating, blah, blah, blah. Here are some things that you could start implementing right away. So I just wanted to give people value from the get just because Patty, I remember when I learned all this stuff along the way? I remember being shocked myself thinking, why am I only now learning about this? You know, like, why did I know this, and a lot of us with how I was raised in that kind of thing in a traditional blue collar, Midwestern family, we had Iceberg lettuce, and the same rotating meals, or four or five things. Never had an avocado until I was in my 20s, which is, which is a travesty.But so I just remember, once I was empowered with this knowledge, I just made a vow that I need to share this stuff because this is life changing. And then as I started to implement things with my patients and saw them, you know, come around very quickly, I'm talking within days, in some cases of their stools becoming more firms. I mean, this is what I am as the digestion doc I talk about poop all day long, but that's when I was like I'm onto something here and I'm not going to let the foot off the gas. I'm going to keep on going on with this and sharing more and more I guess that kind of comes around to answer your question I hope let me know what I missed.Patty: No, it totally does. Okay. So for the listener listeningChristine: I guess they would be listening terrible then.Patty: Is you're a brick and mortar business; you presumably have a solution to somebody's problem. That's discovered. And a great way to amplify that solution, as opposed to just you make immediate vicinity, is to really amplify the message once you have a solid story. So let's talk about the story or the hook. I mean, the fact that you're the digestion document, something that is very own able, you own it, you talk about it, and you share people's transformations that becomes relatable, whether your online or offline. So the question becomes, if you're offline, say the same thing online because chances are, if you come at it, from an authentic standpoint, you are going to connect with people is not true.Christine: Absolutely. And, you know, I feel that whatever the business is, I feel that we should all be compelled, I mean, compelled, right, like 18 point bold, font compelled, compelled to share our message and really, it's our sacred duty. I feel whether you are pizza guy or you own a limousine company, it is up to you to share that story. I mean, I think a pizza guy, for example, is such an essential integral part of our society, that they're important people.And I want to hear about the story behind how they pick the tomatoes or you know, why they make their cross the certain way or what temperature they cook it to, like, that kind of story invokes so much interest for me, and I know you as well that's why businesses tick, you know, when people just want to know what that is. So I think when people have an apprehension or an aversion to going online, I think for most people, they're afraid to get on camera and maybe making mistakes.But this is where I go back to being compelled. You have a duty, a sacred duty to share whatever it is you love, and do with the world. I mean, that's why we're here. So that's how I get out of my own way because listen, I don't consider myself the most attractive person in the universe. But I think that my personality is and I'm going to share that thing you know, totally absolutely because out of the way for me anyway.Patty: Well, and I was going to say just to echo the sentiment, it's like the marketing icon of all time. Jay Abraham says, you have a moral responsibility when you know that you can help someone to help them. And that's the purpose of business is like as entrepreneurs, we provide solutions to people's problems. And when you look at it that way, it's almost like how dare you put your own, you know, hang ups in the way of the potential to help somebody and when you reframe that, it really becomes the call to action. The call to adventure in the hero's journey is to talk about so I think it's super powerful. And so I'd love to hear how you started on mine. I know you started with the now is Periscope, even a thing so?Christine: Sure is.Patty: Okay. So I haven't been on Periscope and forever but you started connecting with people on Periscope, you want to tell people just that journey of getting online and what happened?Christine: Yeah, so I heard about Periscope. I'm not even sure how I heard about it, which is the interesting thing but I remember my first episodes, I was just sitting in my chair in my private office back there. And I was looking at my phone talking to my phone.And people would come on and leave comments in real time. You know, you can't see them live, but you can see their comments and their little, you know, icon avatar emoji type thing, and they would communicate with me. And then I would have like, five or six people listen, and then seven or 12 people listen and before you know it, I have hundreds of people listening and asking me questions and I, I was addicted.I love the fact that in real time I could share things and really impact people that day with something going on with their health whether it's gas or bloating, or what have you. And eventually Facebook Live caught up or Facebook caught up as you would expect them to and they released their kind of similar version Facebook Live. And so once that took place and took root, I just kind of stopped doing that the periscope because Facebook is where more of my people are in it last longer in nature really.I mean, people can go back and reference and comment on a Facebook Live video but you couldn't do that on a periscope you can come back and look at a replay of a periscope video. And leave a comment. So that's why I took most of my videos or my live streaming, I should say, and moved it over to Facebook platform.Patty: Well, I think the way that you grew in the way and the rate that you did was because you were mega consistent. I mean, let's talk about a how often were you on Periscope?Christine : Yeah, and the beginning I think I probably was going on five times a week, sometimes multiple times a day. And, and, you know, it was just a matter of just getting out of my own way and getting that ego out of the mix. Because that's, I think we're also part of it like we think oh, I don't look right. Or Oh, my hair's listen if I can get on Periscope or Facebook's with my crazy mean, right?I mean, I call myself I'm a kind of a combination listener between the Quaker Oats guy his hair, the Quaker Oats guy, and the Cowardly Lion. Combine those two hairstyles, that's my hairdo. So if I can get on there and not really care and to be honest, I really do not care what people think about my outward appearance? I just don't care because I know that I got a good heart and I've got something to offer. I don't get bogged down by all that.Nonsense. So for me to be consistent with what I've just explained to you, then you listening can as well because again, you know, you got something to share. So share it. And by the way, it's fun, the more consistent you become it, it became more fun for me. And I began to recognize the regulars who to this day or so my close friends, you know, it's the wildest thing the technology that we have available to us right now take advantage of it.Patty :Well, and the cool thing about it is that I know I've seen you on your Facebook Lives and you're happy and sometimes your hair is crazy, or you have a new scarf or you have your staple wardrobe. And what has starts to happen is that people really connect to you as a person. So it's not even as a business it's as a person and so I've seen you cry I'm seeing you laugh at like, you know, when things have gotten into a message that you had that's polarizing what happens is that your tribe comes to your defense.Christine: Yeah, that's so nice.Patty: That's the most amazing thing ever. And it's something that is only curated over time because you were so consistent so I just think that's the most remarkable thing is that whenever you post people like they just adore you. So I think that's so commendable and you've curated that level of love and appreciation where people are vibing around the same message I think is very powerfulChristine : Yeah just to your point to just follow that up you know to go online and to put yourself out there you want to be consistent like Patty you said but also you want to be genuine just be you like stop thinking you got a pretty this or that up? I mean, look at Rachel Hollis. I've only recently heard of Rachel Hollis I don't know where I've been what rock I've been under.But that woman is legit you want to know why she resonates so well in my opinion is because she's completely real you know. I mean, she just is who she is. And people love people being who they are not this fake standing in front of fancy cars or whatever people are so sick of that nonsense and people can see right through it and when you are real people will be real income to your defense when you know it's necessary and I believe me I've had some polarizing moments where people in my community are coming to my defense.And like you said, it is remarkable. And it feels so nice if people could take care of you back. You know, that's so cool.Patty: I'm sorry. Who's Rachel Hollis?Christine: You don't know who? Rachel Hollis is. No. I live under a rock to that. I don't feel so bad. Well, she's kind of like no Robbins kind of in that and her husband Dave, I think worked for Disney and some high capacity. And he left his job at Disney to help further along his wife's Rachel's career.And together they do a podcast about marriage and partnership and and also just self improvement, that kind of thing. And if I'm not mistaken, I think she's the number one best selling book right now on Amazon, which I've been paying attention to that having written my book recently. So she's dominating and she also has a movie out right now I just saw yesterday so yeah, so she's a perfect example of what I mean to just be you be real and you know, she just put a picture up on our Instagram Okay, kind of sounds like I'm stalking her but I'm really not attention you know. Yeah.And she had a picture of herself on vacation in her bikini and she's talking about. Yeah, I got wrinkles. Yeah, I've got a flabby stomach. Yeah, I've got this or that. But blah, blah, blah. And she was just explaining about how she is who she is. And she owns that. And it was just like, good for you, girl.Patty: Well, and that's the whole thing. Just to kind of reiterate, for people who are hearing this is like, the BS meter is at an all time high and Oregon to step out a closer or somebody who's just not genuine. You know what I mean? It'd be like zappers and full of shit.Let's go over to this channel. You know, because it's just, it's not enough anymore. To be touting how you did this, or the millions you have here. It's like, who cares? How does that help me? It's funny. I've talked to so many my clients and say that they're like; I'm so done watching that nonsense. Just like you said. So I complete. I have to check out Rachel Hollis now.Christine: Yeah, well, look at our even friendship. Our friendship started, like our friendship really took off because you made a comment about somebody kind of dissing you a little bit like you wave to them. They didn't say hi. And you're like blah blah blah.Just completely ignore me. Or you said something. I laughed so hard because you know. We're just being real and our little beginning of our friendship and I admired you so much for just saying it because sometimes people are so shy to be who they really are because they're afraid of being judged personal life or business life It should really be the same. Just be you.Patty: Absolutely. Well here to quote one of my mentors Jim Porton he says, Listen, people are meaning making machines that comes from landmark that he says, people judge and they're going to judge anyway. So just do what you want to do, because they're going to judge anyway. Right? People just inherently are so programmed to judge whether it's good or bad, this and that up or down. It doesn't matter. So that's exactly right in that mode. I was like, Are you kidding me? That's right. So how has your business changed as it's grown as you've gone through the periscope era, and then Facebook Live? And so where are you at with your business?Christine : Well, I think I have way more freedom than ever before, and I still want more freedom but what's happened is , My business is a little bit, not a little bit a lot more on autopilot because I have people, you know, ordering my supplements or setting up a consultation. When I'm not even around in the office, I could be on vacation or whatever. So the fact that I've grown my community in such a way where I can rely on stepping out of the office a little bit more, and that's kind of what this book writing this book has done, which I don't know if you want to talk about that. But really, but I just set up a different schedule to write this dang thing.So I've been working on it for years, right. So June 1 of 2018, I decided I am only going to see patients in the office on Mondays and Saturdays I'm going to still report to the office between those two days but those days are going to be devoted to me writing this book Monday and Saturday.I'm going to have my staff in my team cluster book my patients to free up mid week for me to get some things done. Well, guess what happened? I finished the book and guess what schedule I'm still following still seeing patients on Monday and Saturday and the amazing thing is is that my business actually grew by me actually seeing patients less days my income increased.Patty: How the heck did that happen?Christine: Well, here's why. Because when I was giving myself the time to do another aspect of business that I love, which is marketing, I love marketing, as much as I love digestion, believe it or not, I've always love marketing. I mean, I used to work at a drugstore at a pharmacy and I would pay keen attention and awareness, have awareness to where people would position certain products next to other things. And I would start to practice and I was became like the assistant manager, then store manager and all this other kind of jazz, but I would play around with the end caps and I put different colored toilet paper on the outside and see the more I would put like a stack of wine by the pharmacy and see how that went over.Not well, but I would see like placement and positioning and I was cutting my teeth in business and marketing because as a young kid, I worked my way up through the store for like eight years.I was there off and on. So I guess the point I'm trying to say is when I changed my schedule around to give myself more time to do the things that I love which isn't just working in my business around my business but loving the marketing and coming in on Tuesdays just to record podcast or on WednesdaysI'm just going to be writing articles man that really make things click for me and it felt like even though I was here more while writing the book over the summer I felt like I was here less if that makes sense yeah totally makes sense and I remember that you mentioned you were at a pretty well to do conference that you went to over the summer were some pretty heavy hitters and not corporate executives, but very successful entrepreneurs and you happen to mention your week that it was comprised of two days and people were just blown away by that idea yeah, they were they were they were like that's such a great idea I need to do that and and again.it's about taking risk you know, like I was a little scared I'll be honest with you but I knew I had to lean into that okay I love that phrase leaning into your fear it's so true because I knew that I would land on my feet because I always have I'm a scrappy little mofo and I knew that if something went wrong. I would, I would have judge. That was curse correct but I had to first try and so I'm glad I did.Patty: That's such a big last saying. The other saying just from a marketing standpoint, I would venture to guess that people have the perception of listen. She does only here two days a week, the schedules tight, grab your slot while you can, because. Right. So it's like a sense of urgency that happens versus where people feel that they can schedule at any time. It's just isn't that the urgency again? For people to book? Have you found that to be the case? I'm just curious.Christine : Well, in the beginning, there's maybe a few three four people that were grumbling a little bit grumbling as a word yeah little bit annoyed with the whole process but you know what, for the most part people are like good for you. Good for you. Like I mean I'm here Monday all day from nine to six I'm here on Saturdays from from nine to one people can make it work and if not, you know that they'll they'll come around and most people did. But but yeah, for the most part. It wasn't hard whatsoever. It was just I think the hardest thing was my mom to be quite honest. My mom runs my front desk and she was the one that gave me more heart of a hard time than anything but she is completely on board with it now.Patty: My gosh. Alright, so as you look back on your entrepreneurial career, what is one standout that you felt was a real win for you? That's somehow become a springboard for more?Christine: You probably don't. I'm going to say, right, Patty, yes. So what is it? You think it is your book? No, not not my book. My fingers supplement line? No, no. I'm going to talk about phone jack guy.Patty: Oh, the pricing. Oh my god. That's so good. Okay.Christine: Okay. So one thing I just want to say to people listening is I'm saying all these things about my business. But please understand how much of an influence Patty has had my business before I get into phone that guy. I mean, when petty first got her hands on my on my business, I had a logo have a stomach with the telephone, like literally, Patty has helped me from like Neanderthal type images and logos to present day but anyway just want to shout out to for that.Patty: Thank you buddy. That I very welcome. But guys, literally. I don't think you have to say that. All right, go ahead.Christine: You guys really should queue up that photo in the in the show notes of the stomach answering the telephone. Okay. So phone jack guy, all right. I always, maybe this was probably circa 2010 or 11. I'll say no, I'm sorry, it was 2007. It was 2007 correction because that's when I first came into this office that I'm currently in. And at the time I just for eight into my digestive focus practice and for the testing and all the stuff that I do, I was charging poultry 97 bucks for those urine tests to ship out the urine test. I mean, the urine test alone the kit cost $45, and I was charging 90 to like send it out, get the results. Ship it out, go over that. I mean, come on. Now.Then I got some guts and I bumped it up to 197. Now I say this kind of laughing to you because I'm sure many of you listening are the same way which is you have so much worth of value for something that you do but you're not getting compensated properly because you have fears and you have You know, self doubt and so on and so forth. So I moved into this office 2007 I hire a guy to put phones in, right? So I didn't have a phone jack so this is why I call it the phone jack guy story. So here comes phone jack guy. He's in my office for all of like, 27 minutes.Hands me the invoice and I looked down and it's $535 , $535 and I don't know why that particular moment it clicked with me, but I was effing pissed because I'm like, fucking phone jack guy. I wanted $35. He's here for 27 minutes. I'm literally helping people stop shitting their pants. I'm helping people get on airplanes to see their grandkids and I'm charging $197. What the fuck. So that's when I got mad. And for me. Everyone's different. I'm a little bit weird. So I get really motivated when I get mad. Yeah, my face gets red and I just like to put my head down and I get it done. Yeah. So I increased my price to 597 because I at least had the top phone jack guy and then I got more and more and more confidence. And then another breakthrough happens, which is similar to this.It was like probably a circa. Now, 2011 2012, my business had plateau and it wasn't growing at all. I had the whole wrong chemistry running my front desk, which is a whole another topic. Anyway, long story short, business was bad, okay. And I looked at my front desk, and I said, you know what, let's just call this person person x. I'm like, you know what? Person x, I'm going to raise my price again. And he said, what are you talking about? We're really dead.You shouldn't do that. I'm like, Nope; I'm worth way more than this. And so I brought my price up from 1497, let's say to $2500.And the very next day when I had my first patient consultation, I walk up to the front desk, I put down the payment plan and I pointed to the one that the person picked and literally pointing here in my office as if people can even see me doing this.And I remember a person x looked up at me with this gigantic smile and said it She didn't say anything, but she just had this big smile and I walked down the hallway as she was checking this patient I'm never forget still makes me a little teary eyed but I walked down the hallway and I'm like crying my eyes out because I'm like Finally I stepped into my worth.Patty: That's so powerfulChristine :Huge and I've never looked back I mean now it's just a matter of continuing to do that and and continuing to elevate and raise my game but any of you listening if you think that your price point is not enough look at a considerable comparison like phone jack guy compared to what you offer the world you know, like a phone jack guy can charge that why the heck am I not charging more when I'm doing so much more high value things in my view, you know, and so that's all it matters is that you buy into it doesn't matter what anybody else thinks you need to buy into it.Patty: And that's exactly it. I mean, it's the metaphor of Well, I think a similar story was where we had a problem with our fridge it wasn't you know, keeping the refrigerator cold and we caught somebody he came over he move some things around, Literally moved around our stuff. He was there maybe 20 minutes, he charges $200. And the lesson is, it's not the time necessarily as much as the expertise to know what it is that you need in that moment to help solve the problem, right? So each of us has a deep rooted expertise, like you've been in this game for decades now, right? Decades.And so, you know, without a shadow of a doubt, you can tell by doing you're testing by checking in by asking questions exactly what that person needs. So it's the value of what it is that you do that is so important because like you said, people are crapping their pants, there's a sense urgency there.Christine: Literally and figuratively.Patty: If you can help they and you say this to regain their confidence to regain their freedom that is worth so much that whatever it would take to get you there. So similarly, somebody's in pain. Just think of it for yourself if you're thinking about your business and I always talk about don't play the price working because there's no competitive advantage to being in the middle.There is a competitive advantage to putting I always say, put your balls on the table and say I'm the best, right? And just like you say, on your Facebook Lives, I'm known all over the world Digestion Doc, like literally have people fly from Australia to come to see you because you know what you're doing. And so you have to have that level of supreme confidence because it's not about you. It's the fact that you can help so many people and I think that really should help to reframe things.So you're not so concerned about but that's not what the market will bear. You know what I mean, I'm sure everyone knows that they here all right. That is so good. Thank you so much for sharing. Yeah, and that that I forgot, but I didn't know that you're going to point out but it's so true. When you told me I'm like, Oh my God, that's such a good story.Christine: Can I just follow up real quick on that? Yeah, absolutely. So before you for you worry about the competence and all that kind of thing of what you want to change your pricing to, you got to do the work to learn and master, your skill, your trade, whatever that is. Yeah, so that's so huge, is that people think they can just frivolously raise their price without having that inner confidence that they've got the goods.Like, I know, I've got the goods like, I know I'm one of the best doctors in the world. Because I've done the work, I listened to the body's ability to heal. I respect the body's innate intelligence and all the lustful things that the body is doing every day. And I rely on based on what I've seen in my studies and what I've put into application that there are results that I come to expect based on what I know and when I when I help my patients with if I were charging XYZ and not getting results. On the other end, I would feel really lousy and i don't i don't know how people could function that way.So your level of competence and your level of how you're going to charge it whatever has very much to do with you having that desire to want to be the best because you have something to offer the world whatever that is that you've done the learning you've done the research, but you've applied it. So it's really important that I point that out because I was just studying my brains out about every little intricate part about the body, about the gut about digestion so that when I would come on on these Facebook Lives or whatever, and educate people, I knew what the hell I was talking about, you know, like, because it just goes back to that genuine thing. People are trying to fake stuff until they make it I understand a component of what that means.I get that to an extent but it's just so much more gratifying when you know that you know that you've got the answers and it just propels you to to share that information. You know, so I just wanted to share that little psyche solid I'm not telling people raise your prices I'm saying raise your worth and how you raise your worth is by you doing the work and being accountable to be the very best that you are whatever that isPatty: Take that peeps take that being in integrity completely aligned, right? Come on. This is common sense in that it's like if you're raising your prices, but you're not backing it up. Trust that you're going to freaking crash and burn in the hardest way because the way you know karmas going to bite you right in the ass but if you're aligned meaning you can back it up meaning you're coming at it from integrity you know what you know you're being that expert I mean you're priming the pump like your prime for greatness in that so thank you for yeah for that clarification I'd love that raise your worth that's the message I love it I love it buddy okay so what is a personal development or growth habit that you have that you found that's really helped you?Christine: Were right now present day it's my Peloton bike I don't know what this thing is doing to me. I mean I got a long way to go to get into my fit former self but the fact that I literally this is not even a joke as a present day of this recording. I am 30 consecutive days and on that bike 30 consecutive days ever since I got the dang thing delivered. I have not missed one day without working out so that for me, here's what it's done. Speaking of confidence,Patty: Yeah,Christine: This is the area that you know I've let follow short because I've compromised. Let's face it. I'm accountable for what's been happening. I'm not blaming anyone that's just not my style with that, but it's really amazing how much more uplifted I feel when I put on my clothes. When I'm even just walking around. I feel like I got my little Midwestern swagger going on with my quick growth hair, you know, bringing in the wind. I've got a little bit of a whistle. And Honest to God, I'm not even joking. I feel like I love myself so much more just because I finally got serious about that self improvement habit. So that would be what I would say to presently.Patty: Yeah, to just incorporate the self care, right, incorporateChristine: Cease the momentum behind the exercise because as a doctor, I feel like almost people in the health professional aspects of business, we're probably the hardest on ourselves in some ways, because we know what we need to be doing. So when we fall short, it's like, come on, man. You know, and there's that goes back to that word of the integrity that you are bringing up.Patty: Yeah, soChristine: I guess that's it. You know, it makes me feel more in integrity when I am taking care of that aspect and component of the health pie you know that slice exercise and movement is really key. So I would say that is my present habit.Patty: Love it. I know you've been raving about the Peloton they should completely have you on some kind of address. But do you and your peloton, right?Christine: I know they need it with my crazy hair flying all over the background promotion is great I would buy it I totally saidPatty: That so hypnotizing you gives me one of them bikesChristine: Yeah, I'll work on it.Patty: Alright so what's your definition of success?Christine: Whoo. Definition of success. My definition of success success springing this on me. I didn't get to practice any of this. By the way. Everybody this is real lifetime. My definition of success is loving what you do so much that you're not afraid to give it away. To be generous.To be prosperous and to to really Want more, not an a greedy kind of way. But just to see that there's an abundant amount of everything available to us, especially this day and age and just having that zeal to want a piece of it, you know that it's our birthright. Like, we are intended to be wealthy and rich, whatever people's religious beliefs are. They say, God wants you to be rich. You know, Wayne Dyer, I love when he says stuff like that, or George Clason, and from the richest man in Babylon. These are all the same types of things like we are meant to be wealthy, healthy, alive, you know, like, I mean, when I say alive, I mean just exuberant.So I think success is really tapping into that. But more importantly, I think that I'm thinking about this probably a shorter way to say it. I think success is seeing when you fall how fast you get back up that hole that's what more successes how the shorter period of time that you're allowing yourself to wallow or to be in self pity, the shorter amount of time that you make that increment. That's what successesPatty: Yes, because yes, yes, yes. Because it's like a lesson something you've learned not given to victimhood that such a waste of time to put yourself in that position. You're absolutely right. That was awesome. All right, buddy. Last question, after all is said and done, what you want your legacy to be?Christine: That's such a good one. I want my legacy to be that people saw me as somebody who truly cared for each individual person that I come into contact with. And that I left my mark about how health really does come from within and how intentional we need to be about paying closer look at what's happened with the gut. You know, like if people think of me and my as my legacy as you know what that was the Digestion Doc, she taught me about what a perfect bowel movement is.Or she explained to me what what ends I nutrition is or she taught me how like living raw things are alive and they help us digest food and we need to get back to ancient practices like like they did centuries ago. Any of those roads in that would make me very pleased to know that I had some impact and saving the 5 million lives that I'm aiming to do from the broken model.Patty: That's beautiful. All right. How do people get in touch with you tell them about your book I want I want to give a shout out. Your book will have it in the show notes. But for sure, talk about your book real quick.Christine: So yeah, my book is called Gut Check. The subtitle is how the broken medical model is creating more sickness and why timeless healing principles are needed. Now, essentially, it's an afternoon read, its 128 pages. I've done that intentionally because I want you to read every single page, I want you to consume the whole thing.And what I've done is I've taken my nearly 20 years in business and I've thrown it into a book that's conversational, but also packed full of actionable steps and quotes and tips and things like that. And if people want to get it from Amazon, the quick link to get there is bit. ly/getsgutcheck,Patty: getgutcheck at the end and you just hit number one Amazon bestseller status in three different categories. Is that right?Christine: Not number one. I was top 10 Okay, best sellers in the three categories. And the book is really officially launching later in the month but but that was just me.Initial going on Facebook Live talking about the book kind of sales and I was up there competing with the likes of Daniel Amen and and all these other groovy people so it's a it's a trip writing a book it's something that I think people need to get out of the way because I did a long time and once I just started getting into it, it got easier and easier and easier and I had momentum on my side.So so that's my book, gut check. And like I said, it's an afternoon read and I hope you guys pick it up and take a look.Patty: Thank you. Okay, all the information on how to get in touch with the digestion doc will be posted in the show notes. Dr. Christine has more. Thank you so much for being here. I adore you. Like literally, you're one of my closest friends ever. We nerd out. We have fun we road trip. We do it all.Christine: Be right back. Like I said, it's really a joy to be on your podcast. You're doing great work with helping people to tune in to what they want to leave behind, so to speak, because we're on that we're not all staying here that's for sure. We're all going to go somewhere else. And I Love you like nobody's business. Like I tell Patty all the time, I would break you out of Kazakhstan prison. I literally would. I would run with all kinds of weaponry to break loose buddy.Patty: I got your back. I will pick up a hubcap a quarter mile away. When you get into a car accident never really happened.Christine: 100% and then like, step out on the girl. Give me a hard time and be like, Listen, you're coming out hot.Patty: So it was like, okay, basically, there was a car accident. This girl was getting a little bit too aggressive. I brought up my Chicago side and I put her in a place really quick,Christine: better step off.Patty: Yeah, exactly. It was like it happened really quickly. But I got to say our road trips are epic every time.Christine: I agree,Patty: Buddy. Thank you so much, guys. Thank you for being on her legacy podcast. All the information will be in the show notes and I appreciate you greatly. We'll see you next time. Thank you so much for joining us on this episode of her legacy podcast.Dr. Christine Kaczmar (cmkindia@gmail.com), Website: TheDigestionDoctor.com,Social Media Handles: @TheDigestionDoc,TheDigestionDoctor.com@TheDigestionDoc

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/PATTY: Hey Hey Patty Dominguez here thank you for joining me. This episode 13 where I'm sharing. How do you know when you're an expert? This is one of the topics that came up twice this week and what I do in this these real talk shows and these episodes is where I'm sharing things that I come across and I see the patterns.Topics that come up conversations that I'm having and I stop and I think OK this is coming up more than one so I feel compelled to share it because it is something that is shareable. So one of the questions that came up with a dear friend of mine she said hey I'm thinking of rebranding repositioning and we were discussing some options of what it is that she does just playing around with it calling it a coach or a master coach or what do we talk about in this way. Or should I position myself that way.And as she was talking she had realized that she had been a coach or she has been a coach for over 20 years and then she sends me a boxer and says do you think it's OK for me to say I'm an expert. And I stopped and I said absolutely because here's the deal if you don't see yourself as an expert why would anybody else see you you as an expert. Right. So you cannot wait for anyone to anoint you the expert you have to declare it.And I remember once upon a time I was really uncomfortable with that whole concept of me thinking that I'm an expert. Who am I? Who am I? And what I would do. And this is a self-confession here. I was obsessed with learning and learning and learning and thinking that I did know enough thinking that there was more to learn.Now I'm not disputing that there's always an opportunity to learn. In fact I'm an avid reader. I have a voracious appetite for Always learning improving my craft doing what I do and bringing new concepts to the table for my clients. However if the incessant learning is keeping you stuck meaning you are stuck in learning and not doing which is a very common thing where we are getting ready to get ready then that is going to stop you from progressing and becoming an expert that you know you are. It is when you implement.As a matter of fact I was thinking about this too and work on a certification right now and one of the best ways for me to forge ahead on a concept is when I implement it with a client. Now I'm held accountable. Now I'm like it's the proof is there. Like I have to produce the proof of concept and I figure it out. I always do. It's just something that I have been learning and trusting that I can get things done right. When I put when I put myself into massive action when I've learned something new and so what I've declared it's been a few years now that I am an expert I'm an expert at what I do. Do I know everything?Absolutely not. Because the deal is is that we're always learning. If we want to be an expert school never out for the pro as the saying goes and so has the same concept that I want to share with you. What is it that you do? And are you really declaring that you're an expert and if you're not why is it because you truly don't have that level of expertise. Because I always remember that movie the one with Leonardo DiCaprio and I know it's a Broadway show as well.Yeah ok popped in my head. Catch Me If You Can Catch Me If You Can. It was one of the movies I think he came out in the early 2000s where Leonardo DiCaprio plays the character Frank Frank Abagnale or something like that. And so it just highlights the trajectory of his life as he successfully performs a bunch of cons right He cons a lot of people.And in that and in that whole process he pretends to be an airline pilot and a doctor and a prosecutor and he successfully calms people and so he was even teaching at a professor level and we were said Well how you did that. How were you able to con people? And he said well I just had to learn I know a little bit more than the people that I was teaching that I was talking to. And I thought that was so smart and for whatever reason that really stuck with me. And so he saw himself as a professional. Right.He saw himself as an expert. So why can't you. So just my intention with this is to give you a call to action a pulse check is are you really owning the fact that you're an expert in what you do? And if you're not an expert then what do you have to do to close the gap if this is something that you want to declare because outside of the fact that of course you have to back up what you do is it in you that you believe that you're the expert and if you're not. What is it going to take? What does it look like if you did declare yourself as an expert?And what I say to you is that when you own and when you put yourself in that position really cool things start to happen because that positioning builds the trust in the prospect the person that is sitting across from you who was looking for the solution to their pain. And when you give yourself that that expert presents the expert or the expert confidence competence is going to happen and then magic starts to happen because people are going to trust you.People trust your work product people are going to trust that you can help them and that in turn builds your confidence and that in turn builds your confidence. So you can see that the ripple effect is real and it all starts from the inside belief that you are in fact an expert at what it is that you do. So there you have it. That is just my thought process that came up twice and I thought I'd share it because literally both with a friend of mine as well as a client.This concept of wool. Am I really an expert and I said I don't know are you because you have to believe the first before anybody else can? So I hope that he'll bring a little bit of an aha moment to you and really declarant own it. What are you going to do about it so that you two can leave your ripple effect and of course your legacy. So there you have it. That's this quick episode of Real Talk Episode 13 head on over to iTunes.Make sure to subscribe because I'm putting shows out every single week twice a week both with a guest as well as my real talk episodes. And in that process I hope to connect with you. I am on Instagram and Facebook could definitely catch me there as well as my website pattydominguez.com where you can find some free downloads resources so that you can leave your legacy. We'll see you next time.Thank you so much for joining us on this episode of her legacy podcast. Make sure that it this subscribed button if you haven't already done so. That way you won't miss any of the episodes. Also she's feeling very generous with heading over to iTunes reading in review. I love the five stars too. More importantly in the review section let me know where are you from.What are you doing? What's your business? How are you leaving your legacy? I want to know bitter so that way I can give you a shout out on my show. So take advantage. That was love to hear you so that was really creating momentum here with what we're doing out here legacy podcast.We'll see you next time. Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey, hey Patty Dominguez here this episode number 12 of Her Legacy Podcast, we're talking about how to focus on self-care with the amazing Lisa Carpenter. Now I am fully admitting hand up like literally my right hand is up that in 2018. I was not very good about myself care and to be perfectly honest.I mean is there a way to be imperfectly honest but to be honest I was really falling short. I was head down focused on my work and focused on producing .producing. producing coming at it from a sense of as an entrepreneur as a sole business owner. Sometimes you have a tendency to just burn the midnight oil because you want to make things work in our business and so what happens as something has to give. And so in 2018 I have really put other things before my health and had some setbacks and as a result I was called out for it.And Lisa Carpenter did it. And so I so love how transparent she is how authentic she is and we talk about self- care in this episode. I'm really excited to share it with you because I think this is a topic that is so important. We're so focused on doing doing .doing that we forget or put on the backburner this concept of self-care. So stay with me because this episode's trunkful really great concepts and things that you're going to want to implement to your own life into your own everyday experience as you are producing.This is a great call to action to just stop and realize are you focusing enough on self-care? Well let's find out together in this Episode with Lisa Carpenter.Lisa Carpenter welcome to the Podcast. Thank you so much for being here.Lisa: Thank you so much for inviting me on. I am so excited to have this conversation with you.Patty: Well and it's almost like a carryover of a conversation that we had online. And as we were talking I'm like wait wait wait. This is so good.We want to make sure to to capture it so that's why we're on this podcast because my conversation with you was so rich was so I called you pleasantly intense. And I really meant it because you're so, it's this crazy combination of total zen. But I'm going to whip your ass into shape energy that is just amazing. So I want to get braggy about you. What do you believe is your superpower?Lisa: First of all thank you for that. I like to call myself a lovingly disruptive. Yeah. My superpower is that what you just asked me. I see. Sorry I was so marinating in what you just said there's now I need to fully receive that my super power. I can see the things that are holding people back and I know that sounds really really cliché but I work in terms of you know helping women really matter in their own lives.And I can hear the things that they're not saying. I can literally see and feel the things that they're not saying I know exactly where I need to take clients when I'm coaching with them. And for a long time I'm like doesn't everybody do this? Because being intuitive sounded like woo ooh right? I'm like a driven ambitious woman like many of my clients.So intuition sounded like really kind of a woo woo wish. But the truth is like that's what it is it's just a highly intuitive gift that I have to see people.Patty: That's awesome. So in the conversation that we had just of the offline conversation we were talking about the truth about entrepreneurship and we were just relating on many levels around this whole journey of when you're working for yourself and especially in the cases where you show passion about your work.We tend to work and work and work because we can be completely immersed in it, right? And so one of the things we said was like wow let's uncover the truth about the burnout the self-care issue or lack thereof and really the importance of beliefs and so all wrapped in one no pressure because this I think is such a huge topic that not enough people are talking about the ugly truth of it.Lisa: Right. So I know that you're working with a lot of Driven ambitious women as a mine and it's this kind of seeking our worthiness outside of ourselves. It say looking for something out of our accomplishments that we're unwilling to give ourselves so we think that we're going to find it out there so we keep doing the things we keep accomplishing the things we have this amazing drive but we never actually allow ourselves to get there.It makes sense to write like we're trying to get there but we never actually let ourselves get there. We just keep raising the bar higher and we raise the bar higher. So we never actually feel successful. We never actually feel fulfilled. So we just keep doing more which then leads to "Burnout" and you know the question that I asked my clients is you know what does it mean to slow down like what do you making all your accomplishments mean.If we took all of them away if we stripped everything away from you and it was just you. How would you matter in your own life? How would you feel fulfilled? What would bring you joy.Patty: Yeah that's a great question because you, high performing people were just wired for the next thing the next thing and if I'm interpreting it right it's like we're always bought the next thing instead of recognizing well what is the thing that brings us to the next thing. And why is the thing not enough in and of itself. Instead we're just pushing past the thing maybe a milestone that we achieve and then we roll up our sleeves and say OK so this is what's next and then we focus on that. And it's just hyper you know push for movement all the time and it's just.Lisa: Yeah.Patty: Always going you know what I mean?Lisa: What do we even want from the thing? Like what are we making that mean? Because usually when we set our sights on an accomplishment it's not really about the accomplishment it's about what we believe that accomplishment or how we believe that accomplishment will make us feel but then when we accomplished the thing we rarely allow ourselves to feel the way we wanted to feel. Typically high achievers go into all that still not good enough. I don't have enough or I should move onto the next thing like next next.We just like move through our lives ticking boxes but life isn't a box to be ticked. Like tick all the boxes and then you die like there needs to be some fun and enjoy. And are you really living your life or are you just trying to do your way through it. And you know women and men no I leave the guys out. We typically are trying to numb out all the things that we can't be with. Which is why we get into this hamster wheel of high achievement so to speak?Patty: So then the high achievement path that that we focus on is what we believe that fulfills us and yet I've heard you speak and seen some things that you've done. And yet you talk about the importance of belief. So that's where we're kind of headed right.So how does that play a part? The whole belief system,the truth about entrepreneurship the importance of belief as it relates to their own progression and success path if you will.Lisa: It's a really big question. So it's looking at again. What are you making those accomplishments mean. Did you grow up in a family where good grades, diplomas, degrees, whatever that you were rewarded for that? In which case you learned that that's how you're going to feel love that's how you belong.Right so you keep chasing those things not realizing that that way of feeling isn't outside of you it's inside, you. Right. No degree is going to make you feel like you belong if you don't belong to yourself. Does that make sense?Patty: Yeah it makes perfectly good sense. So let's go into this way. So what do you, because you say that you have this intuitive sense about really being able to read people so what is something that maybe you see that you can literally wish you could tap women on the shoulders that are high performing women and say hey there is a better way. What would that what would that suggestion be the theme?Lisa: OK. So most women who are high achievers that are you know chasing their goals and chasing their dreams and they love that. And I love it too. I've got my own goals and dreams and ambitions. But I was doing it to step over or because I couldn't actually be with myself meaning I wasn't connected with myself. I didn't know what made me happy if I wasn't working. I didn't know what brought me joy. I didn't know what made me matter.And I was really doing all the things trying to make myself feel worthy. But again I never allowed myself to feel good enough so didn't matter how many boxes I tick. How many things I achieved and it did lead to burnout. I was go, go, going all the time like I was a total human doing, right. Up at the gym at the crack of dawn and then I'd work till you know the sun went down and grab a couple of hours sleep raise my kids all the things and just keep going because I mean it means something about me.Look at me I can do all these things. It's very much on an unconscious level but it burnt me out. And until we can actually step back and say wait a minute like why am I so resistant to actually taking care of myself. What would make me matter if I didn't have these things? What is slowing down mean like for me when I thought about slowing down the immediate story that came up was well I'm not a lazy person.Patty: Right.Lisa: Lazy people slow down. I'm not a lazy person I'm driven not. I'm out here to you know take over the world. But that story that slowing down was lazy actually stopped me from like resting and playing and just enjoying my life right. Because then I felt guilty if I slowed down. So I had to unpack all these beliefs and I had to find my way back to.What does it really look like to take care of myself? And I've been in the you know health and wellness field for a very long time. So on the surface I was doing the things to take care of myself. I eat healthy I exercise and those who are contributing to my burnout because it was like how many more plates can I spin.Patty: Oh my God it was such a paradox so it's like the very thing. So you had good habits? So it's not like you were sitting right in front of a drive through eating fries all day. So the habits were this is so fascinating the habits were there. You were eating right doing the exercise. And I know I mean I have really phenomenal clients same thing.They're just like what is next... Perhaps they have those habits but that I'm not saying that their brands are but I can see how in spite of doing all that you can get burned out. So how do you kind of see the fork in the crossword and say OK wait a minute. Why I burned out.Lisa: Oh my goodness you know I wish there was a magic wand that I could wave on people and save them from themselves. But the truth is as a coach we can't help anybody until they're ready to help themselves. And I really believe as horrible as that sounds I think we all have our you know come to Jesus moment where we look around at our life and worry we realize what's not working for us. You know I've been a coach for many many years and when my come to Jesus moment kind of landed on me it took me out.It made me question everything about myself. And I didn't understand how I could be such an amazing coach. And then also not see that I was totally in the weeds with myself. I couldn't see how destructive I was being until I was forced to slow down. So every single person you know I guess it's looking at having the courage to look at your life and your business and say you know what is working here and what isn't working.Patty: It's great. That's great advice like taking inventory right.Lisa: Yeah. So to grow a business as CEOs in our business says we have to constantly be reflecting on what's working and what's not working in our business. We have to measure our tangible wins versus our intangible wins. And quite often the intangible wins matter more than the tangible wins in terms of moving us forward but how often are we actually stepping back in our lives and checking in with ourselves and seeing what's working.Like are we getting enough rest? Are we looking at our bodies as an afterthought? Are we forgetting to eat? So even though. Like I said I was exercising and eating healthy. I was doing too much. Overall there was way too much stress on my body. So when I went through my burnout I actually had to pull my exercise back which then made me feel lazy. I had to check my ego just because I can lift this much weight doesn't mean I should, Right, because my ego loves going into the gym and being the strong girl. I love being the anomaly.Right. High Achiever. So I had to check my home. I had to put things down. I had to let go of behaviors that weren't serving me so didn't mean like that I couldn't workout. It meant the workouts back pump the brakes a little bit get more sleep you know. Is the world going to stop turning if I miss a workout. No but I was living in such a place of being committed because its high achievers we love to be committed to our goals. There was no wiggle room for me. There was no grace. There was no patience. There was no empathy towards myself.There was no compassion but this was how I was showing up for my clients. But that's not how I was showing up for myself. So I had to take a really hard look at all the different elements of my life and business and really ask myself why I was being so hard on myself. Why was pushing so hard what I hoped to achieve? You know, what are you really trying to achieve here? He said because it's not about the thing you're looking to be loved you're looking to be accepted you're looking to be good enough.And when I stopped looking for somebody else to give me something that was not their responsibility to give me. That's when things changed for me. And that's what I look for in the women that I work with. I don't want them to take on another project and I get that they want to leave a legacy. But at the end of the day the people who love them and care about them they don't care about the legacy that they're leaving they care about the human being that's in front of them right now. The women that I'm working with I want them to be present in their lives. So it doesn't mean I'm going to turn them into some meditative Yogi.Right. Don't panic ladies. Right. Like it's not about taking your driving ambition back and shooting it. It's about adjusting the volume on your intensity so that you can be present in your life and you can fully enjoy what's available to you, right. Joy, Happiness, peace ease well-being.Patty: Hey there my Legacy Leader thank you so much for checking out today's show. We're about halfway done but I wanted to give you the opportunity to engage further as this episode incites some creativity in you if you're interested in leaving your all dents in the world leaving your legacy. That's what I call the business Trinity and as solopreneur.We are looking to create a sustainable business and what I have found is three distinct pillars to make it happen so I'm sharing that with you. Absolutely complimentary. Head on over to businesstrinity.com again businesstrinity.com. Grab that three part video series for yourself. It includes some downloadable in there and will walk away with clarity on where the opportunities are so that you can leave your legacy. Let's continue with the show.Patty: Well I was to say can you give us an example for a client maybe that you've worked with that was that high performer type you know super. A. And then where were they and how did you help them and obviously no names.Lisa: That is a great question. So a lot of the women that I work with come to me because they know they want to go to the next level in their life or their business, right. They know they want more and they know that they're getting in the way of them getting there and they know that their wellness specifically is getting in the way of them getting there. So this particular client she worked with me for well over a year before we got through all her mindset stuff so that she could start having a better relationship with her body.So she was crushing it in her business but she was treating her body like an afterthought. She didn't feel well, right. She was using sugar and caffeine to keep going. Like most high achieving women and she knew that in order to take her business to the level she wanted to go to that her body would actually not support her through the next stage of the journey. Right because the most successful leaders take a really really good care of themselves. But she did have a history of disordered eating when she was younger.She'd done all the diets right. The diet coaster which most women know of. She was done with the dieting though so she knew she didn't want to diet again. She wasn't against losing weight but she really just wanted to feel really amazing in her body because she knew if she felt amazing in her body that she would show up in her business as an even more powerful influential leader. So that's what we've done. And now she you know confidently makes her choices around food. It's no longer a power struggle. It's no longer a deprivation or diet.It's you know her making choices that really nurture her body because I like to look at entrepreneurship as we are athletes or athletes and as athletes we have to treat our bodies as like the number one vehicle. Right. Our priority in our lives so we can show up for the longevity and be resilient to be entrepreneurs. So that's what she's done now. It's pretty amazing to watch her her transformation like when a client reaches out to me and says I really like my body. It sounds really odd right but to actually feel at home in her body.It doesn't slower down now from going to conferences putting clothes on her body isn't this like stressful thing anymore. And it's been amazing to watch how her business has grown and changed just from stepping into that.Patty: That's great! So empowering for her on so many levels. And I would assume that the, the ripple effect of that when you think about like even are saying you know finding clothes to wear isn't that big of a deal. There's been about just the clothes in that moment but the ripple effect of what happens as a result of that just kind of letting go of that. It opens up so many other things. I mean it's clear that there's a correlation between finding peace there and the resources you're going to get which is everything that a high performer wants anyway.Lisa: Exactly. You know exactly. It's you know a lot of times we use our business as an excuse as to why we can't take care of ourselves. Right. But when we actually start to take care of ourselves and our we make our wellness matter or our emotional physical wellness matter.Our business grows because of that, because we have more energy because we're more rested because we know what we need to give ourselves so that we can show up as our best selves instead of running our day running ourselves ragged and then we get like the leftover bread crumbs of our lives. What's the point of that?Yeah when there's a saying that if you don't make time for health you'll have to make time for illness. Well most entrepreneurs we don't have time for illness. We've got stuff to do we've got like life to change. So we have to put ourselves first.Patty: So with that in mind what are about three tips that you would recommend for the high performing women listening to Her Legacy Podcasts of what she can do.?Lisa: That's really really good. Connect into the things that bring you joy. And if you don't know what those are. That's a bigger problem. But tap into the things that bring you joy and then don't judge them. Give yourself permission to enjoy them. Right. So for me things like being in my car sunroof open, music way too loud, like I'm 20 and I'm not.That brings me a lot of joy. Giving myself permission to you know take a bath in the middle of the day because that feels like totally indulgent but I've created my business so I can do that. That brings me joy. The fact that I can slow down, silly things for me you know like this is so funny right. The Wellness coach I totally get out watching cake big shows you know when they take a cake. Yeah and they turn it into like a dragon.Patty: Yeah.Lisa: I totally get caught on shows like that big bring me joy just watching other people be creative. So find the things that bring you joy and make sure you're incorporating them into your life not when you have time. But as a non-negotiable part of yourself care. Sleep sleep like I have not met a woman who's like oh I feel so rested says high achiever ever right.Rest is the biggest gift you can give yourself right. Stop making yourself feel guilty about taking a nap or lying down or reading a book. It's not self-indulgent harassed your body actually needs to rest to perform and know when you need to pump the brakes on other things. One of my old coaches says we're not creating oxygen here. Most of us are not creating oxygen nor are we going to create world peace or stop a war right.We we're doing work that matters. But the truth is most of us like nobody is going to die if we take a day off. Yet we treat our work like somebody is going to die. We take a day off take some time off and get some rest. That's huge and then simply making space for some sort of practice that allows you to nurture the relationship you have with yourself. So I'd love to say that things we love. We take care of. Are you really taking care of yourself. And what does that look like. It might look like eating healthier food not because you're trying to lose weight but because that is a loving nurturing thing to do for yourself. So any of us who are moms we don't say to our kids oh please eat junk food all day.We feed them healthy foods because we love them and we want them to thrive. So asking yourself what things do I need to give myself on a day to day basis that helped me thrive? It might be 10 minutes of quiet. It might be taking a walk but really having that go to list of things that you know are non-negotiable for you.Patty: It's so so good. So important. And I was just thinking I'm like so it's not weird that I take my improv class like I love itLisa: I love that you do that. I love that you do that right. Like get outside the things that are so rigid and controlled. Most high achievers.That's one of the things we struggle with perfectionism and control. So getting yourself into a position where you get to let go might be a dance class it could be improv but something that makes you uncomfortable because you literally have to just be present and enjoy the experience.Patty: And it's so crazy because I get this idea from a coach that I had a psych maybe three years ago. He said OK in the new year everyone has their New Year's resolutions that I'm going to do this I'm going to do that. How about doing something completely different.Right don't put any parameters on or whatever. Just do something that is so out of character for you to do. And I'm aware of an issue go and stager it that I'm an extrovert and I'm like What could it be and are my something really goofy that feel kind of auto body about doing it. So I did improv and I started doing and I love it so much. It's so stupid.The things the exercises that were just like completely kindergartener type of stuff you know but there's such joy in just letting go and the people that are in the class are just completely different all walks of life said. Who would have thought who would have thought something so simple that is an hour a week brings me so much joy. You know.Lisa: We have to get outside of ourselves.Patty: Totally.Lisa: Right. When we were eight years old we were not here for world domination who wanted to win a dodge ball. Maybe we wanted to have fun we had imaginations we wanted to play and we've forgotten these things. We've become so disconnected from our feelings for. And unless you're a cyborg you have emotions and emotions are powerful they helped to guide us and nobody is here to spend their life feeling like frustrated stressed out and overwhelmed Yeah.So we have to bring more fun back into it so I know it can sound like flighty and airy fairy but there's usually you know a significant amount of work that comes along with really digging into patterns. But it has to start with the willingness of looking at your life and saying while this isn't working for me I'm kind of miserable and I feel like I'm going to burn out or you know kill somebody, husband ,kid whatever. Right?Because it usually the emotion comes out some way that somebody will come to me and say you know what I need to talk I need to talk to you like I'm ready to do this work. I'm scared. Most of the women who come to me are terrified because it is such intimate work especially when we're talking about our relationships with our physical body and because it's not about the food. And that's how most women are programmed will just fix the food. No no we're not going to fix the food.I don't care about the food we're going to talk about what the food is a symptom of what your weight is a symptom of what the overdoing is a symptom of what the perfectionism and control is a symptom of. We're going to dig into that. It's terrifying work and it's absolutely transformational change how you show up in your life in your relationships in your business. Like who doesn't want to feel good.Patty: Yeah. It's as simple as that right at the end of the day the simplicity of it. And yet it's so complex to get there.Lisa: Right!Patty: You know because we make it complex.Lisa: We make it complex and we need. Well that's for you it's not for me or we look at all of our circumstances and we think you know I had a conversation with the woman the other day and she was telling me about all these things in her life and why she couldn't have these things. And I said are you telling me that your life your ability to have peace and joy and fulfillment in your life is dependent on the circumstances around you. You know silence.There are people. For anybody listening there are people living in war torn countries with not even like a third of what you have in your life who are living lives filled with joy and fulfillment and satisfaction. Your circumstances have jack shit to do with how you want to feel and what's available to you in any given moment. So we've got to stop being victims of our lives. We've got to stop chasing fulfillment outside of our bodies. We have to start giving ourselves what we actually need to thrive.Patty: Therefore. All right so we're going to turn the corner here. What is the definition of success? What does that mean to you?Lisa: This is a great question for me because this was something so success ironically. I've ticked a lot of boxes in my life. I was a box ticker. I never ever allowed myself to feel successful. And there came a point I remember I was coaching I had a group coaching program at the time and I realized that if I didn't claim success for myself it was never going to happen.And I was basing my success. Here's the thing. I ticked all these boxes but because the money in the bank wasn't where I wanted it to be I was not allowed to feel successful. So I wrote on my bathroom mirror. I am successful and every morning going to brush my teeth and every night when I brushed my teeth I would read that and I allowed myself to be successful because I'm alive operate on this planet. I get to be successful successful is a mindset. So what makes me successful? Every morning when I put my feet on the ground and show up well I'm successful.It's a feeling for me. It's a feeling. It starts from the inside out. It really has nothing to do with what I've accomplished anymore which is so even talking about own you feel so expansive and before success used to feel like a noose around my neck almost like something I was never ever going to get.Patty: Oh. That's so good. That's good. I was feeling that for sure. All right. Final question for you Lisa Carpenter after all is said and done. What do you want your legacy to be?Lisa: Oh my gosh that's an amazing question. It's really really simple. Every night when I put my head down on my pillow I ask myself if I impacted somebody's life today. So as far as I'm concerned I've already left a legacy because every single person I've touched who's experienced some sort of transformation from being in my company that is my legacy.Because the ripple effect of the work that I get to do is so profound. I don't know how other people define legacy. But for me it's just on a day to day basis it's not some fancy thing. It's you know when I finally leave this planet to people have really cool stuff to say about me and how it impacted their lives. That's my legacy.And you know I was thinking about my poor kids today. I don't know if we ever thought about this but our kids are growing up in a generation where they don't really know what it means to miss someone right. We have such a digital fingerprint when I long leave this planet.My kids will still be watching my videos and I'll write you my stuff and my coaching staff and their grandkids will be able to watch they're like my grandkids will be able to watch their grandmother when she was in her 40s doing her thing online. That's pretty amazing. So how I show up every single day and my business is already building my legacy. Somebody watch me 30 years from now 50 years from now and be like Wow that woman back in the year 2018. She was amazing.Patty: Yeah that's so great. That's such a great point right that we are literally by the very nature of being an entrepreneur in this day and age have the ability to leave that digital footprint that will far exceed the time that we're here.Lisa: Yeah.Patty: So great. So true.Lisa: It does make me question like how this is totally off topic but leave your listeners with food for thought on this. You know it's like how are my children going to grieve me. I have such a huge digital footprint. Like how do you learn to say goodbye to somebody so that's just a weird random thought for the end of the podcast. But you know that's what leaving a legacy all is about.Patty: That's it. Yeah that's what it is. And when you said that immediately what came to mind is when way Wayne Dyer died. His children had they wrote the letter announcing that he had passed and they were just saying it was his time to move on. And then the legacy that he leaves with all the books that he's written and the content is just like they continue to honor him by making sure that that information's out there because it's so impactful you know so I imagine it would be something similar.Great news everything that you do you're really creating assets. And I always say that it's like everything that we are doing as entrepreneurs in the digital age. It's all these little breadcrumbs assets that we have out there that is just going to leave. It is just about leaving a legacy.Lisa: Right. So it's we have to start looking at legacy being this like thing outside of us again.Patty: Yeah.Lisa: Who are you being today? What have you already created that is leaving a legacy. This isn't something that you have to pursue. It's already where you're doing it. Like if you're an entrepreneur and you're showing up and you're putting yourself out there you're building that legacy.Patty: Yeah.Lisa: There isn't more to do. Just keep being you doing you sharing your gifts impacting the world the way you want to. You're building your legacy. Stop believing that you're not having a big enough impact because you are.Patty: Exactly. So to see how I think we saw a carpenter so pleasantly intense. I mean this is exactly what I'm talking about. It was hugely people spinning because after we had our comment Oh my God my head is spinning and just like food for thought with everything that you say. So with that I know people will want to get a hold of you to connect with you to see how they could potentially work with you. What is the best way to do that?Lisa: I would love that. So I regularly hang out on Instagram. I do Instagram stories sometimes with filters sometimes without. I reserve the right to filter myself some mornings although I try and keep it real right.Patty: And I think that's awesome.Lisa: Some days actually to say you know what I need to not filter because I'm getting addicted to the filters on Instagram. So Instagram stories is a great place to catch me you can always DM me there follow me there or head over to my Web site at lisacarpenter.ca and you can put in an application to work with me and if you're good fit then let's do this.Patty: Awesome. Lisa I thank you so much for sharing your gifts your insights your expertise the guidance that you bring and the legacy that you're leaving.Lisa: Thank you so much for having me on. I appreciate you. I'm so grateful we've gotten to know each other and I'm sure we're going to have much many many more intense conversations destructive conversations in the future.Patty: That sounds great.Lisa Carpenter (lisa@lisacarpenter.ca),Website: www.lisacarpenter.ca,Social Media Handles: https://www.facebook.com/lisacarpenterinc/https://www.instagram.com/lisacarpenterinc/

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there Patty Dominguez with Episode 11. Welcome to Her Legacy Podcast we're talking about the power of words. Here we go.Hey there my leader Patty Dominguez here with Episode 11. Thank you so much for joining me on this episode. I'm flying solo. I wanted to share a little bit about a story that happened here in my home because I know that it is something that can help you surprisingly a lesson that I shared with my teenager that is I think super helpful. It really does not matter at any age whatever age you are. So here we go.All right well thank you so much for joining me on this episode of her legacy podcast where I'm talking about the power of words. Let me ask you a question. When I say. I hate myself.I can't do that? Who am I to do that? Why she have more success than I do. I'm awful at this?I absolutely suck at doing that. I'm too fat I'm too old I'm to this I'm too that. Think about how many times you said those words to yourself. And what it really means and I think we operate in a way that in that moment we might be frustrated and we may be thinking those thoughts in that moment. But the fact of the matter is the ripple effect is significant.This is a topic that came up over the weekend with my teenager so I have two boys my one teenager is 18 and my other son is 15 and the 15 year old me he's a bit introverted side and just like with any teenager he's a bit self-conscious. I mean I can't imagine being a teenager in this day and age with mobile phones and social media and this incessant need for comparing and filters and all these things. And so what I noticed is there is such a climb in terms of the way that teenagers the way they talk to themselves the way they talk about themselves.And I was thinking and shared with him a video that I came across a while back because some of you may know I'm really into personal about it. I mean. On a big level. And I absolutely love what I've learned. And I've directly implemented it into my life and it has been significant. As a matter of fact me focusing on the personal development that I do I believe has made me a far and away better more consistent coach than I could ever be?Just knowing the strategies that I know. In fact it is because of Her Shaw development that I am able to see things in my kind see the gaps and keep them stuck see the things that they don't see and I have the privilege of being a part of that moment where they just flip to the other side and say wow I never thought of it that way or wow this is amazing. Now I owe so much to this to all the books that I've read and things that I've done. But last year I started a coaching program with Jim Forten.He teaches selling persuasion subconscious training. He's really absolutely amazing. And since last year has been one of his coaches that I help with his group coaching program and what's so fascinating is I'm giving you part of the story for my teenager who is 15 and then there are people in different groups that I've been a coach for. It doesn't matter 15 25 45 55. We all have these hang ups we all have these limitations that are self-imposed. And when we use our words in the way that adds layers of negativity to it just makes it worse.It's almost like it's more of an impression a deeper rooted it just level of negativity that we find ourselves very difficult to get out of. So I want to share this one experiment that I sign out or if you've ever seen it it's from a doctor from Tokyo. His name is Masaru Emoto and he did this water experiment once upon a time. I don't know the exact date but if you go on YouTube and actually put in the show notes what he did was he wanted to understand the electromagnetic frequencies and the effects of words on water.And just quite simply when you look at this video of him in a post he took a glass of water with rice and water and he wrote the words love. And then the second glass he had the same setup the rice in the water and he wrote the word hate. And then the third one he didn't have anything on it. And so what he would do over this period of time it was 30 days or something like that he would go to the glass. With that said Love and he would show appreciation and love for it. And then the second one the one that was that said hate he would say words of hate. Hate and anger and all that.And in the third one didn't have anything he just ignored. And what happened over this extended period of time this water experiment showed the impact of those words. In essence the ripple effect. And the first glass with the love. It had a sweeter smell and it was starting to ferment in the second hate glass. It was kind of murky and muggy like weird looking water.And then the third one that was ignored it kind of got this rotting color to it. Right at the bottom with the rice and you could see it for yourself. But what are the things that Masaru Emoto started talking about in the extensive experiment around quantum frequencies. I'm not getting too heady but in essence the impact of words the vibratory feel that it sets out has such a huge impact. So when we say these things about ourselves it's not just in that moment it has a deeper impact than we think is even possible. So I will go to Florence Scovel Shinn who is one of my favorite authors.She passed away in 1945 but in 1925 she wrote this book The Game of Life and how to play it. And in that she said our words do not return void. So think about those words the things that we say to ourselves. Are they positive or are they negatives. And what can you do in that moment to stop yourself from saying you know what counsel bad. That is so not true. I mean I still do it to this day. I'm like I'm such an idiot. Wait wait wait wait. Cancel that cancel that's not true.Just be careful because our words do not return void and so long story short when I showed this to my 15 year old this was after an episode that he had where he was really beating himself up about something that had happened I can't remember what it was because in his teenage angst he was just kicking the bad and stomping and in his room saying Guy I hate myself I hate myself and I said you know what. You better watch what you're saying because it's not as easy as what you're saying.It has huge impact. He's what do you mean and he was all he was upset in the moment and I showed him the video we started talking about that impact of words and our consciousness and the frequencies that we're sending out there. And so again I invite you to take a look at my show notes that show 11:00 because I think it's pretty remarkable. And it is a truth philosophy that I live by. Our words do not return void. So I hope that you catch yourself when you're in those moments of stinking thinking not only singing thinking but the words that come out of your mouth that are just damaging.Just remember the ripple effect is real. So with that thank you so much for joining on this episode of Her Legacy Podcast where Tuesdays have a show where I interview someone who is leaving their legacy and Thursdays? It's just my random talk. Real talk things that I've learned and the way that I coach so that hopefully it imparts a nugget or two that may create an aha moment earned epiphany. That's what I'm looking for. All right thank you so much this finds you well. And I'll see you on the next episode.Thank you so much for being here...Please reference to this video in You Tube: https://youtu.be/eOp-bxNug5A

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there Legacy Leaders this is Patty Dominguez at Her Legacy Podcast this is Episode 10 with Sara Drury. She is a coach, beauty expert, influencer, entrepreneur, author, speaker and self-love activist and Sara specialty is helping you find your self-love. She started out as a makeup artist developed her skill set over the past at least 10 years because we were talking about how long she's been an entrepreneur. But what happened was she was confronted with this pivoting moment of how to evolve her brands her business. And that is what we're talking about today. This concept of pivoting and what happens when different opportunities present themselves and what to do about them, how to forge ahead. How do you know if this is the right direction? Sarah and I talk about that on today's episode. Here we go.Patty: Hey there my luminary Patty Dominguez here, Welcome to episode 10 of Her Legacy Podcast this episode I'm calling it How to know when it's time to Reinvent Yourself. And in this episode I have my very special guest a fellow coach Sara Drury who has built a career in the beauty industry. She is a makeup artist and was doing some tutorials on online training and as with anything as you progress as you are looking for the next steps as you are evolving in your career would open up just different opportunities. Has that ever happened to you quivery? Will this episode we're going to be talking about that her mission opening up the space to really allow yourself to pivot if you have to right to transition into something new to reinvent yourself to open up new opportunities and that's what this episode is all about. So again how to know when it's time to reinvent yourself and this episode of Sara Drury. Here we go.Patty: Thank you and welcome to the show. SARA DRURY I'm so excited I said that right because I haven't gotten it this Drury and Sarah. I am so excited for so many reasons to have you on her legacy podcast show because we have crossed paths through the amazing Jim Fortun who is our coach and mentor and we both happened to be coaches little braggy moment , just with him and we were just talking about no way let's hit the record button.And just what, this year kind of looking back what it's meant to you. Here's the deal. We're going to be talking about pivoting and I feel like this is happening to you a lot right?Sara: Oh yeah. I feel like it's kind of like a theme in my life really pivoting and just constantly stepping into like the next version of yourself and of myself. So yeah sure.Patty: That's great. So what has this year presented you with in terms of opportunities? Because one of the little segue we talked about was as entrepreneurs we are faced with many different opportunities and I work with a lot of clients and they get red shiny objects and drum and I know this is almost chronic and it sounds like you grab those opportunities and make something with it. So what are you known for currently so let's get braggy? What do you know for currently and what do you think is the evolution of what's happening in your career?Sara: Yes so for the last 10 years the last decade of my life I have been really focused on our beauty. I'm a hairstylist I'm a makeup artist. I work high in the chair and I know my own business where I do get ready and all that kind of stuff. And so I started a YouTube channel and I was teaching makeup tricks I've been doing that for the last 10 years and it's been great. It's been a really successful business but at some point I decided I will first of all I was a little bit shoved into a new version myself. It's been about four years now.When my husband was suddenly fired from his very comfortable job that really supported us and my income was kind of separate it was kind of the money. And so I was sort of forced into becoming the next version of myself. But it's amazing and like looking back on that now I'm like wow what a blessing that it you know has led me here. So I've really been just focused on outer beauty but then through that process it led me to realize that. None of this has ever really been about that outer beauty that it's all really bad about the inner beauty and finding yourself and finding who you are on the inside how beautiful you can be on the inside. It's like shining on the outside and to me they kind of go together.But leading up to now where I'm really taking the focus off the outer beauty and boasting more on the inner beauty and again sprinkle a little bit of both in there because it is my background something that sets you apart makes it different from other people teaching confidence and self-esteem and all these things. It's fun. I like it right. I love makeup. The good kind of segue into it's something easy. But I just see the importance of. Really only who you are on the inside versus focused on the outer beauty.So it's been that process of pivoting and growing into that next version of myself and giving myself permission to step into that next role. And you mentioned Jim Forten and I think you know through working with him it was a huge permission slip I guess like working with him gave me the permission to say OK that version of me is great. And it got to this point. But it's not going to get into the next place that I want to go. And so I have to do my own internal work to be the next version of myself. And again it starts with sort of that permission to do it.Patty: So OK so much there so much there.Sara: Do I get up on a tangent?Patty: Oh my God no not a tangent but the people are macro level as to what your journey has been in your career. And so I want to get to that point so it's really serving the listener. I want to get to that point where you were doing the makeup work and you were having good talks like that call the action just step into the adventure of being an entrepreneur and then you were focusing on the outer beauty but then what happened like how did you come to the realization like wait a minute there's more. So did this organically happen where you were saying wait a minute like this is inner beauty work that you're were maybe having conversations or having those opportunities with your clients that you saw while there's a need here.There is a need because I really commend you where your business is going in talking about outer beauty inner beauty that really gives you a nice distinction differentiation. I can't help myself. I got to talk about the marketing aspect of it. I think its super smart. And so how did you come to that. You just come in naturally was it natural and graceful or were you like wait a minute can I really do this. What was going on?Sara: Typically in natural and graceful art not words that describe me let's just so totally honest here. No it was messy. But. There was an element of feeling glad to do that. But I will say so the thing that kind of like started all of that out was that I wanted more that I wanted more for myself and my business that I needed to step into that next version of myself. I didn't know how I was stuck and scared and so pigeonholed and I just I just didn't know what to do. So I started my own journey of kind of that personal development side and that's where I saw the results. That's where I saw OK this is how I can get to that next version.Not the external stuff that I'm doing. Its how I'm thinking around it and where I'm placing my attention and all those things and really focusing on the inner journey which is what I call the inner beauty because you can't really have the most beautiful fantastic life unless you focus internally. That's the missing piece that people they think they can just do their way to whatever it is they want to do. And again what I'm doing was born out of me realizing that somehow it's dumb. And so yes I look around at my clients and have conversations with them and see these amazing women I've worked with amazing women and they don't see it they don't see their magic.And so I didn't see my own magic for a long time. I didn't see. What I was. And so for me once I kind of like got that glimpse sounds like oh wow what kind of amazing. I can make that happen and you know and again it's not the actor it's not the external it's all the internal stuff. And so when I realize that for me like art I got to switch years and I get to shout the stuff from the mountaintops because this is where it's oh my God.Patty: So good. And then even. I mean even today. So we're on this podcast and I jump on. I have no makeup on and I'm like oh my god I'm going to be talking to the makeup expert and then I was like really self-conscious and I'm like oh my God I look like crap I'm just like we're not going to put on the video and then I'm talking like wait a minute what am I doing. You know what I mean?And then, well stop girl stop girls stop its like because you're so top10 and you're like it's about the inside I'm like I know like I should know better. But we do. We women get so self-conscious thinking that it's so surfaced based opinions and you're having a deeper conversation with your clients. And it gives them permission to really check in with themselves and I mean can you give an example of a client that you work with the work that you've been doing now that you're translating to your client interactions and engagements. I'm sure so much richer. So I'd love to hear a story of that because we women we go through it you know and not enough of us are having these honest conversations.Sara: Yeah. So first of all just back to what you were saying about hopping on video. No makeup just really quickly I just want to say that that's not really our fault. You know we've been so conditioned us actually as women I'm sure men have it a little bit. But women in it, that's the thing we have to show up and be a size zero full make up... Complete up we got to do it. Oh it would be the best mom the best everything to everyone. And I'm like No. Come on. That is such B.S. And that is something that we have just been like inundated with. And it's so not true. It's just not true. You do not have to look or be perfect just show up. And so thank you for modeling that today.Patty: Thank You. See I'm such a win not wearing makeup today so. That's right.Sara: Right? OK. So back to a story about a client I'm trying to think here. I worked with women from I think like every kind of industry especially a lot of my clients have been over the last little bit. They've just really been kind of like either stay at home moms or like you know working in like a corporate type of setting. And so even this is a little bit of a transition for me now too because I'm just so passionate about people who have a message to share and kind of getting out in their own way to sharing them so just so I know. But. Yeah I mean I get the best feedback from people who you know go through my stuff. It's like wow I didn't realize that you know X Y or Z and what I always sort of say at the end pretty much all of my courses is my job is just to help you remember to help you remember who you really are. And so I think that's really the biggest feedback I get. It's like OK now I'm starting to get it I'm starting to realize. Thank you for helping me realize this or let go of the little silly stuff that. You know code down in ways it's not it just we got to let it go. So yeah.Patty: Right total noise and I love the whole premise of it and the work that you do with inner beauty and outer beauty it allows and it gives us permission to step into a bigger role. So you said and I agree we're in the same page with that is like I am really passionate about helping women really demonstrate amplify the message that they have. Like why they're different and. I know the work that we do as well with Jim Forten and his group you can see that there's different people that have those breakthroughs when they realize that even something as simple as doing a Facebook live the things that they were so fearful about it's like.Right. It's not that big of a deal or not everything is going to be OK. And I have the little mantra of like every little thing is going to be all right. Yes. Yes. And it's like as much as we tried to get all ready and there is no perfect moment it just happens when it happens. And it's because you were daring in that moment to just say you know what screw it let's do it let's just do it. And that's the thing it's like I'm sure with the work that you're doing you help to give people real 360 so that they give themselves permission to step into that thing that's bothering them that they're not doing right. That would be the case.Sara: Totally and I think. This was really huge for me when I got this is that we're going to be afraid of different aspects of putting ourselves out there all day long. I still get butterflies in my stomach when I hit that go live button on Facebook. It's not about getting rid of our fear around whatever it is the way through the antidote to fear is courage. It's just doing it and the way that you create more confidence around.Any part of your life in any part of your business. Is. Taking that action and just showing up imperfectly and just doing it. So I think that what you said it the antidote is always that courage and it takes a lot of self-love and a lot of sometimes to do that. And I think that's really like at the core of my message is like it's not that you're not going to be afraid it's not that you're not going to have days that you don't you know suck out it but if you have something that is calling you forward you have to have the courage to show up.Patty: Absolutely and it's the thing of when you start you're going to suck probably. And then I tell my clients and then over time you suck less and then you get actually good at it. You know what I mean because it has to go through that lifecycle as like how obnoxious of us to think that we're just going to step into something and be so fabulous.And it's ultimately kind of that awkward ness. And I'm thinking about video it just makes it so much of a richer story it's so much more authentic and you can look back and be like oh my god I really grown you know. This has been amazing.Sara: I have a story about that very first live video than I ever did. On Facebook. I believe it was about four years ago. So this is not like a long time ago like four years ago. Yeah I hit go live. I saw somebody like that little eye came up and I was like and I lost my train of thought I couldn't even put a single word together I fumbled through whatever it was sentence that I was saying. And I pushed. Stop and then I deleted it as immediate as I could. And then I cry.I stop for like say like 10 minutes and I was like I will never be good I will never be good at this I'm not good at it. I can't do it. It's not going to happen for me. And of course I was able to kind of get myself out of that thank God because. Now. Yeah four years later I've practiced the practice and done it and pushed through this year. And done it and done it and done it and now I can do it. And like I said I still get butterflies and that's OK. That's true. Now why would you stop and given up thinking it's not for me my business would be gone. It would be gone.Patty: So that's right. And it's much richer because your message is so much more important than the noise in your head about not doing it. And I know the one of the big things that I've learned is like I'm being so selfish in not putting my message out there. I'm it about mean it's not about me as you and I both know these things are coming through us. You know what I mean. Which makes it more fantastic? So I have several questions for you. What is your most favorite part of being an entrepreneur?Sara: You know what. It's funny because my most favorite part of it really is how crazy it is. I really like. Yes I love the highs more than I love the lows. I'm addicted to the journey of it. It's fun for me. I love launching. I love talking about what I do and love connecting with people. I love. Oh I love getting on my computer and just spending a day on the couch just writing and getting my thoughts together. But like I love all of it. And so it really is this roller coaster. And there have been some low lows that I wasn't so crazy about what kind of looking back now I'm like you know what is what makes it fun.Because you recognize how much more amazing those highs are when you experience the lows too because you can appreciate like you are saying just how far you come if I'm to look back and be like. I didn't give up. I kept going. I'm here now because of this journey. And so to me the other thing that I think I've learned is that especially with entrepreneurship versus you know corporate or whatever the sky's the limit there is everything and anything is possible. And that's pretty cool to me. So.Patty: Yeah that's awesome. And so what is one key personal development habit that you have that's helped you the most.Sara: That's a great question. That's helped to me the most. I think. Probably that I get to choose my thoughts. I'm in control of what I'm thinking. Minute to minute to minute and that impacts how I show up because going back to that story about crying if I had continued to tell myself. I can't do this. I'm not good at this. I'm not cut out for this. Got up in it game over but. Somehow then I was able to get myself out of that and I think it was probably my big message and mission calling me forward. But now like knowing. Any moment I can choose. My thoughts. That is liberating.Patty: It's so liberating. I love that it's so simple and yet to your point it's so liberating. OK so tell me what's next for you. What do you have on the horizon? What's in development?Sara: yeah Girl. So we're talking about this stuff and it really is kind of like everything that I teach. So I have a book actually coming out next year that's all about self-love it's literally all these sort of tools. Its 21 days to self-love and kind of reestablishing that. And the you know tagline I'm sort of using right now I don't know. Change is kind of like being a CEO.of your last work was stepping into that role so I use these tools to step into that role in your life so that's a big one.And then they're also working on a master class coming workshop that is going to be all about shining confidently on camera. It's just going to be kind of hard it's going to be a lot about the kind of like our stuff in the make up because that does make us feel good when we feel that on the outside we can feel that on the inside then that goes a lot deeper too. So there's a lot more around confidence that I really want to talk about. So for me to get things.Patty: That's fantastic. All right as we're turning the corner the big question is after all is said and done what you want your legacy to be?Sara: Oh wow. Love that my legacy that I want to leave is specifically for women. But everyone I want everyone to know that they have an inner magic and brilliance to them. And I want. To be. A guide in helping people pulls that out of themselves. So that's it.Patty: That's pretty big.Sara: Just that.Patty: No big deal. Yes. I'm just going to change the world. OK Sarah Drury thank you so much. How do people find out more about you your program how to connect with you and what you're doing?Sara: Yeah well first of all thank you so much for having me. This is an absolute joy to be here with you. So really my biggest place to hang out the most is on Instagram as Sarah Drury that's my jam. And then of course my Web site which is saradrury.com. And I would love to connect with your listeners.Patty: Perfect thank you and all of the details on how to connect with Sarah is also going to be in the show notes. And the question for you is what are you doing to pivot and just know that it's OK to do so. So with that Sarah thank you again so much for being on the show.Sara: Thank you.Patty: Thank you so much for being here.Here are the links were you can reach Sara Drury :Website: Saradrury.com, :21 Days to Self -Love online class,Instagram @saradrury

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/PATTY: Hey, hey my Legacy leader. How are you? This is Patty here. We're talking about. Does it make sense to look at your competition? But first I wanted to give a big shout out for some reviews I got over on iTunes. I super appreciate it. As I mentioned I will give you a shout out the first one is from Sally Kennedy where she says I love this podcast they're short and to the point. Patty knows how to condense information into simple action steps.Thank you Sally. Sally is a health professional. Dr. Julie D.C. says her legacy podcasts and the host Patty D. is so relevant for entrepreneurs and women. You will love her spirit enthusiasm and passion for helping you get to the next level. Looking forward to hearing more from this amazing woman. Thank you Dr. Julie I appreciate you immensely. And the "Digestion Doc" says exceptional and inspiring. She says I love Patty's energy. She's a marketing nerd and she speaks through my language. I cannot wait to hear every episode because it's hard to find content that resonatesPatty's podcast hits the spot. I'm so thankful for this. Well thank you Dr. Christine I super appreciate you and thank you all three of you for leaving your reviews. I do not take it lightly and I am very very inspired by just the love, the love I'm feeling. I mean that's what it is. So thank you so much for leaving those phenomenal reviews I appreciate you all very greatly.OK. So now onto the show where we're talking about should we be looking at our competition? And my answer is yes and here's why? Now it may be a situation where like I don't need to pay attention to my competition I don't need to see what they're doing. But let me explain why.The reason is because things move so fast in this day and age and things that may have worked before. How do you know that they're working the same is the message that you're sharing resonating with your ideal customer. So here's where having something unique about you is only verifiable that it's unique if you have a pulse on what's happening with the competition.And by that I mean just really recognizing who is in your competitive landscape what are they talking about. How are they showing up? How are they making their claims and staking their flag in the ground and talking about what solution they provide specific to that perfect customer which may be your perfect customer right. So the deal is I'm a part of like a mastermind group and we were having this conversation around how do you stand out uniquely and ensure we're talking about competitive landscape talking about the competition and really getting a gauge if this is something that most people do.And what I have found is that most people do not and they say well it's just I don't really pay attention to the competition. And here's the thing it's a dis-service to not really have a handle on who is in your competitive set. Now you may be in a super crowded market where there's a lot going on. You don't have to look at everybody but you do have to look at who are the key players in that field like people that you want to model. There was another comment that came through around why don't want to copy and you don't want to copy you don't want to be a copycat or me too because quite frankly the only position you're ever going to achieve there is second because you can't be that one.So the purpose of this though is to really take a look outside of your immediate Four Walls who is doing what you're doing. What claims are they making? How are they proving their worth and what is unique about what it is that they do?What's the system or the secret sauce if you will and make note of that. Because just because your secret sauce your magical widget worked once upon a time it doesn't mean it's going to work this year or next year. You have to keep a pulse on what's going on with your competition so that you're on it right so that you are going with the times and not falling short and not being just irrelevant eventually you don't want to be irrelevant right. So take note of what the competition is doing and I'll share some information when I mean by that.So what offers do they have? What products are they promoting? I mean do you have a clear indication of which their prospects are their ideal prospect is? I mean is it very clear so that you can see right exactly what it is that they're doing and I really this and what I call a competitive matrix. And so take a look at their products. Do they have different offerings at different price points and I know its popular is having an essential matter what are their price points. Are there high in the market? Are they seen as that higher end? In the marketplace or just in the middle. In which case just down the middle. I mean they're just more of the sameThe second or the third thing to look at is from a differentiation standpoint how are they standing out. Are they different? Is it distinct? Are they unique enough in what it is that they do? And how do you know that. So proving their process or their secret sauce is it very clear to you that they are able to articulate it. And do they stand out? And of course is it clear who their target audience says. What kind of social proof do they have? I know we've all heard about the power of social proof really taking a look at those credentials that are very important.This came up as well. And the conversation we were having is most people talk about their credentials and I happen to think that credentials are great but they really are cost of entry not necessarily a competitive advantage. So you'll be on those sites where people are braggy braggy braggy talking about themselves where that is not seeing things from the right perspective you have to make it about your ideal customer. What are they doing? And if you are on that website right of somebody else like you the first thing they'll probably come to mind is like why I care about this. I want a solution to my problem as an ideal prospect.So give me the answer shows me the way and my interested enough to take a look at what you have to say? So always look at things from the lens of your consumer first of your clients first of your customer first. Okay. And then with that intro you can really start to play around with headlines and conversations and hook six etcetera and really modify what it is that you're doing to meet that valley ethos of what your ideal customer is looking for.I want to say is like how do you harmonize right. How do you harmonize everything that you're talking about so that your ideal customer is compelled to take action whether it's opting in for some pain whether it's scheduling a phone call filling out an application any of these proof points where they're exchanging their information to want to have that next conversation with you. So should you look at your competitive set the competitive landscape competitors in your space? I say absolutely. How often.Just keeping a pulse on this and what I thought was really great is that I actually had somebody help me with this whole process. You can hire someone you can hire virtual assistant you don't necessarily have to do all the groundwork to this. It has a very powerful process to go through though because it really gives you a nice perspective on what you should be considering what you should be looking at. And even if you have been standing out uniquely in your own always keep a pause because you can never get too complacent, because somebody is going to come in and expand on that idea that you had once upon a time.And it's just going to be more of the same it'll create more of the same that's which you don't want. All right well thank you so much for joining me on this her legacy podcast show. I thought I would share this whole thing about the competition because I find that there's a trend that most people don't look for it. So I hope this incited some action and you know make sure to check out our shows for this episode number eight.You just go to her legacy podcast.com show 8 and then you can grab a download which includes a matrix sample of the key information that you want to be tracking. All right cool. So thank you so much for joining. We'll see you the next one.Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there Patty Domínguez thank you so much for joining us on this episode. Number eight of Her Legacy Podcasts. Happy New Year it's 2019. So much to look forward to this year and I'm sure you have your eyes set out on making your own movement. So I thought it would be a great interview to launch at the beginning this year. How to launch your own movement. I have as a guest Denise Soler Cox who has an unbelievable woman. She has grown up as a Latina in the suburbs of Manhattan and coming in with this whole opportunity to create a movement around the connection between what it means to be a Latina and feeling how she felt as a first generation American are US American so I heard it was just a really great concept and as an idea she created this beautiful film which she promotes currently and it is just. Really the catalyst for inspiring people to connect with their heritage to create what it means to be in Enye and she's created Enye nation. So it's a really wonderful concept. It's a beautiful movement that she has like it was some pretty big name. So I so admire her tenacity and love which she's all about and so on this episode we're going to be talking about how to launch your own movement with Denise Soler Cox.Patty: Welcome to Her Legacy Podcast. Here we celebrate women in business doing more than just climbing the corporate ladder. This is about holding a space where we celebrate what it means to be a female entrepreneur. We share the good the bad the ugly of being in business for ourselves. Our vision is way bigger than just the fancy titles. It's about amplifying the vision. Each one of us has to weave our own dent in the world. And in doing so we're inspiring other women to do the same. My name is Patty Dominguez and welcome to her legacy podcast for legacy leaders like you and me.Patty: Everybody Patty Dominguez here with Denise Soler Cox and I also want to roll my r's and give up be Latina in this space right now. Thank you so much for being here on Her Legacy Podcast.Denise: Sure. Thanks so much for having me. It's such a pleasure to just see your face and be in your space. You are so awesome. And I'm like you know super excited to talk to you.Patty: Thank you. And we were having a little bit of a pre conversation around this topic of really creating a movement.Patty: And I think when I heard about Project Enye and you're going to be talking more about that when somebody has a vision of saying Wow do I have the where we thought to create a movement. I definitely think of you and what you're doing. So I know that this conversation is going to create awareness for people that it is possible. So that's what I want to talk about but first I want to get a little braggy with your girlfriend. What is your superpower?Denise: Oh my gosh. All right. I would say other than my great Latina hair. So I wish to say we share the same hair.Denise: No I definitely it's my superpower is being like honoring that. With that I know it's true. And able to teach that truth and turn it into something that that helps other people.Patty: That's awesome. That's really beautiful. And then what are you working on right now that you're really excited about. I know you've been traveling nonstop.Denise: Well I mean so two things I'm super excited about. One is that I am blessed to be able to have that on the road now for three years with a film that I made and along with other people obviously it takes a village to make a movie and that I get to talk about it and bring this message basically of belonging inclusion of acceptance of love to Latinos and Latinas and a general audience. Almost every single week for the last three years the next thing that I'm excited about is the fact that I'm and production now and have been for a few years with our second film and that is really lessons from the road. I've had a chance to meet extraordinary people of which you are one of them who have really added me and learning their stories has not only added to me and made me a better person but also I use other people's stories to inspire other people to feel less alone because I sincerely believe that seems like such a simple thing but when a person feels less alone they act towards the world and towards themself in a completely different way and that inspires me every day to be the catalyst for someone. To feel less love.Patty: So beautiful, Project Enye when I heard it when I heard about Project Enye I met you at a conference. I thought it was so smart to make. Oh that's cool. And I saw your film and I said it was so well done. So professional.Denise: Thank You.Patty: So you know just such great storytelling within it about what it means to be in Enye. Now I'm an Enye, I'm a proud Enye. But tell the listeners what is Project Enye like how did this start. What was the manifestation of this idea that it has become a movement?Denise: Yes so it obviously started twenty two years ago when I was 26 and I had literally grown up believing that my sense of disconnection and lack of belonging to my own culture to my own people was my own. I do believe that anybody else experiences. And also I was young and so of course I had like that view of the world like it only happens to me. This is only happening to me. And so it's just something I thought was my cross to bear. I didn't think that would even have a context to talk about it. There was no YouTube. There was nobody else making even funny videos about it said nothing and you need to know that lessors to know that I was born in New York City but my family is Puerto Rican and Cuban and so family back home were Latino and then I grew up was very mainstream white not Latino at all and so I really felt super conflicted between these two worlds and then when I was 26 I had this massive "aha" moment. The only one I've ever had in my life that has been to this magnitude and it was when I realized that I wasn't alone. Now. It was such a profound "aha" that I needed to share it with the world. And I literally felt like if the world. Could feel the way I felt that I felt like I was contributing towards like the betterment of the planet like world peace type stuff like I literally felt like if I could move this along and get people to feel the way I feel right now. Big stuff would change and so I decided it was really me at a bar with a bunch of my friends in a conversation. Stories being told in a moment like that when they realize oh my God all that I've been feeling alone about. I have shared with them and if I've shared it with them then I'm sure I share it with any child of any immigrants were sent to the country. I just knew it in my heart. And so that and I decided to make a movie about it but had no experience. I didn't know anyone that made a movie. I didn't know anything but I knew I wanted to make a movie. And by the time I got home I was driving in my car by the time I got home. I convinced myself that I totally sucked. And I wasn't right for the job like my Spanish wasn't perfect. I wasn't skinny enough I didn't know my culture. I did not a but that whatever was I just felt like I didn't have all that I needed like this perceived thing, right. And that was total crap. And for the next 17 years I believe that lie. But if anybody ever. Asked me if Time or money wasn't an issue what would you do. It's a very popular question to ask people. I always knew what mine was in there's no questions often asked in a group and a lot of people are scratching their heads. I don't know what I would do what would I do. What do you think I should do? But I always knew what I would do. I just didn't think I was enough to do it. And I literally lived my life like it wasn't new but I knew. But if only. And whatever.Denise: And so when one day I just decided I'm enough to make one phone call and that phone call was to my now creative producing partner who two years after we met we got started making the film but literally I keynoted an event just a few days ago the Lena Latina Avan in San Jose California and they said had I believe that lie like had I continue to believe that why none of this stuff happened it wouldn't have been there would be no movie there'd be no like life changing inspiring journey for me or like the others of other people who have decided to use my story as the reason why they go either for their dreams or be just make a relationship better or quit a job or whatever you know.Patty: Oh my god. OK. I have got to talk about this because it is obviously what we've heard about the imposter syndrome man who am I and listen back to the fact that that 17 year journey it was always kind of chipping away at you so to speak right. Always in the back of your head I guess I could do that. So what if I could do that and it didn't take you 17 years to make a decision. It just took you that one moment where you tapped into your courage that you always had all along you know and just made that phone call which is now out there. So really the lesson is you don't have to wait you don't end it just you know what screw it let's do it. Is the popular mantra of really big CEOs that they're like you know what? In spite of let's just do it. And so that's really the moment when you realize that you could get this done and I think that another example of this is like we make it so much about ourselves and holding ourselves back and doing what we're called to do. And if you think about it that's super selfish.Denise: Yeah totally.Patty: Reckless otherwise you wouldn't be impacting people and it's like you're giving them the permission that they need and that they're looking forward something that resonates with them that they're hearing from you. That changes everything the course of their lives. So I love reframing things like that. I know for me personally when I reframed it is when I stop making it about me and I snap makin' about like listen let me just tap into the calling that I have it neatly. So the question here is what is your calling that you have innately that you're hiding and that you're playing small and you're really being selfish. How do you feel about that statement?Denise: Yeah I could not agree more especially on the selfish part. I mean especially when I think about you know I just finished my ninety ninth live event. I've been on the road for three years. I've taken parts of the summer off usually the holidays off and so there's about 30 weeks a year for the last three yearsI've been pretty busy and like you know the one hundredth is coming up in a few weeks and all I can think about is the thousands of people who have gone up to me and you know said What a difference it's made but also later I get notes like the I got one just the other day saying my mom who's an immigrant who talked to her daughter who is the American word child who is Enye right? And she said we stayed up for two hours after the screening and I couldn't believe that there was so much to learn about her.I didn't have any idea how she felt about any of this stuff. Had it not been for the film that her daughter didn't even go to the mom went and the mom's heart expanded because oftentimes there's like you know not to get political political about but there's the immigrant narrative in this country. And if you're a Latino or if you're the child of an immigrant you know like we give deference to that our parents sacrificed a lot.Many of them had lost their lives. My mom did it but many of our parents did they fled the wars you know like really life and death situations and so oftentimes we feel like as if there are children we don't have a right to share our pain or our struggles so we keep them inside and then we try to make good on the promise to be successful like make good on the sacrifice right to pack everything away. Not talk about it until they come to my screening and crying and the thing is the tears are good the tears help people move through feelings that hold them back energetically.Like I you know I'm a big who person I believe in energetic blocks and there's a lot of blocks that you have and we don't even know what we don't know. But once you see the film something happens energetically and the release begins and for some people they've really been able to change their lives and how dare me hold that back. How dare I hold that back from them like I'm so convinced this is not about me and raised me of that book? Big Magic.Have you read that book by now? Elizabeth Gilbert wrote a book called Big Magic It's very similar to this where basically the premises that several people will be given an idea actually wrote something about this in my late 20s when I realized that this was happening with me and I wrote this shortage that several people will be implanted like in it's for the sake of universal like evolution like for planetary evolution. Right.And whether it be in the arts or sciences or what have you and like the whole idea is to ensure that the thing actually makes manifest and that the people get impacted and that things move and evolve.Patty: Oh that's cool.Denise: Is it me. And so people have come up to me after you know screenings they are like oh my god I totally had the same idea that they didn't do anything about it.Patty: And I don't know, have you heard of James Altucher sees his podcast super popular and he talks about how he has this practice of writing 10 to 20 ideas in a notebook. Sometimes I mean we all have these ideas. Maybe they spark in the shower or just when you get up and of those ideas most of them are crap you know. But then within that. Maybe there's one good idea or the other thing that I think about is I hear a lot of especially in my venture carpet or entrepreneurs where they get approached by someone that says well I don't want to share my idea.Will you please sign a confidentiality agreement? And they say ideas are crap its execution is the only thing that matters. So it's exactly that it's like if you have an idea what are you doing about it not just talking about it be about it you know.Denise: Yeah of that yeah.Patty: So I ask you when you were talking about the fact that you've done all these screenings your two or over three years. What do you think is a critical component of creating a movement?Denise: Yeah so you've heard that saying like how you do anything its how you do everything right. And so I'm going to make it my own thing like whatever's on the inside is on the outside with our leg, however we see ourselves here as what's possible out there. So for 17 years I just saw like not enough at a million reasons why not, right. And then the day that I decided come hell or high water the rest of my life was devoted to this. First it was a year I gave myself a year to make progress and if I made vision progress that I was going to keep going and I did make this like sufficient progress which is funny because there was so little. But it was enough for me to be left.Now this is a big idea. And then I kept dreaming bigger and bigger and bigger about it. And so I think what's critical about it because I know I'm not a mass rally yet and it's really nice when people take it and make it their own. And so really believing that this is not about me that I feel appointed like I'm one of those people that was appointed and that I believe my life's purpose is just to keep running with this ball and see how far across the field I can get it.I think that humility is attractive you know and then also really believing that without a shadow of a doubt that the work makes a huge difference and that makes me emotional. Because I've received letters from young women who told me they decided not to commit suicide after seeing me speak out are women that quit their jobs or whose marriages got better. Who decided just to be honest with their parents who feel, because at the end of the day it's all about relationships right and love. And so if I can stay centered or not that I know that that's the attractive force that I need to keep this going because sometimes it's been really hard.And if you see the film you know that I at one point several years ago so my wedding rings my husband and I both had to pay the rent. And we also had a Mercedes repo reposed which in the film I say it's a return but really what happened is repode. And you know what happened it was a huge bummer but now it's hilarious like the stories that we tell as how we tried to avoid the repode man. Like it's awesome and I'm in great company.You know there's a lot of people who have big dreams and just because like one thing works out doesn't mean everything's going to work out. And I think there's some quality about that that the fact that they just keep getting up and brushing myself off and taking a step forward that creates that forward motion and then the right people. That are supposed to come into my life to help me make this even bigger just fall in. Right.Patty: So totally and it's the kind of thing I always envision because I know I have. Lord knows I've had my challenges with being entrepreneur since I quit my job. And what was it two thousand thirteen. I worked one day in January and then I was on my own.So yes it's been five years and I know it's been ups and downs lots of different trials and tribulations. And I had an NLP. Session with one of coach just neuro linguistic programming for those of you that don't know. I actually overcame a very severe stutter with NLP when I was growing up.Patty: Cause I'm in Enye because I don't always all. Yes that's OK. Total Segway you guys. But one of the epiphanies that I had when I saw your. Film it was like oh my god gosh what happened to me. Like I went into grammar school speaking only Spanish. I went to a Catholic school primarily Irish Catholics and I didn't know how to speak English going in and they didn't have ESL programs back in the day especially not in private schools.So I was constantly hit for not knowing how to say her words or not understanding in this and that it was horrible. I devolved and stutter. And it's so fascinating how my identity was you know question like, like I know I'm not like the other kids you know I'm different. What's weird language you're speaking? You know especially going into an all-white school. So long story short it's really molded who I am. And it's because I'm an Enye and it's just like that's my journey out of it. But I always marvel at these different things come to me when I see like oh wow I'm in an Enye. This happened to me. I used to hide it and now it's my truth. You know it's weird but I'm really proud of what happened to me because it's molded me to who I am you know.And yet in spite of what happened to me I have a lot of perseverance and tenacity and anyway now I'm bound to get back in an NLP session with a coach he said just envision yourself when you're having the setbacks don't go into victimhood. But it's literally like you're dusting yourself off and you're like you know awful a certain be like all right bitch I'm I'm back. You know what I mean, and I didn't mean an exact hitting I literally envision that I'm like brushing my stuff up rolling up my sleeves. I am not down for the cow. You know. .Denise: I love that, I'm going to use that.Patty: I'm not kidding. I literally envision that. So what is you guys that's how I overcome my obstacles so I so agree. And I think there's so much power in creating those emotional connections. I mean the fact that you're saying that through a speaking gig that you can impact people to save themselves. You know that's truly a movement when you connect on a heart level.And that's really the catalyst because we are human beings we all just want to know that we matter and we're being heard and they're giving you permission because you're sharing and they're saying it back to you it's so reciprocal. It's just beautiful. It's a beautiful thing.Denise Yes. That's that is. It's like the power and I feel like we hear the power of fantasy and Britney's work. I feel like my work is out in action you know and the gift is that I'm choosing to give it to the Latino community and like a broader audience is wanting in on it too. Because what it's really about is love and relationship since of acceptance and stuff. But.That's the way what you were saying about the stutter and about the repo and and about like wiping yourself off and stuff like that. Like you know you don't get to be tenacious just because you say like titillations is a declaration but you know it's like saying I want to go to the gym versus going to the gym like wiping yourself off and standing back up again like metaphorically and saying like my daughter said not today mommy. Yeah.She was imitating something on the television and it's like those kinds of words and like that kind of way of being like that's what builds the muscle of tenacity. But the opportunity to build the muscle is when life sucks right. And then you get to be strong. And then all of a sudden when something really hard happens and you feel like you got this and everyone's like how are you so courageous. Well hello. Like I put the time in right. And that's how it works.And so like that's what the beautiful thing is and you have to remember that my stuff because of doubles in the next level it's always like you know a whole heck of a lot more next thing. Right. But I always have to remind myself like no like even this morning when I see your shower like look how far we've come.And I can never be disappointed. And who knows what will be what's coming right. But I'm so proud of. Who have been and what I've been able to create and the short seemingly short amount of time. You know.Patty: its amazing amazing. All right. So what part of entrepreneurship exist that makes you happy like what part of it is really fun. And it creates a lot of happiness for you?Denise: I love solving problems like for people I love being able to offer a product that solves the problem for people. And here's what's interesting is like before this like that whole saying like don't take it personal Denise like I was like a bad ass in business like I was the director of sponsorships for House of Blues concerts for like the whole mountain regions. Like you know I had some jobs I had businesses and always had problems taking things personally and it's because I brought everything and maybe it's because I'm Latina.Maybe it's a little bit of both I don't know. But like I was told that more than anything to not take things so personal and to not mix business and pleasure and what I love about this business what I do now is that it's all personal. I'm in a business of being personal and being vulnerable and authentic and creating a product to inspire that in people.And so I get to have it all. I'm not saying my feelings don't get hurt. They do. But it's like. A different type of thing it's not you know being able to create a. Business because that's what we have all have the opportunity to do around what we want to do. Right.It's been cool to create it like this and literally feel like I'm meeting like brothers and sisters or like cousins on the road because that's the depth of relationship that I have with our customers our clients beautiful and the like family. And then when I go to that cityI feel like I'm meeting my extended family because they introduced to their kids and their parents and their cousins and their friends and so to me being able to build something that is built around my sensibilities and sensitivities has been a really rewarding.Patty: Well and here's the thing because I've been in corporate too and I used to hear that hey it's not personal just business but we know that the reality is to make a real impact one that moves and where you feel driven by purpose. That business is personal. And so that's exactly what you're saying is that the fact that you know these people.They're like your extended family when you connect with them. It's what makes it worth doing in spite of all the setbacks and challenges that you're having. So businesses personal. Yeah. If it's meaningful to you I would say so.Denise: Right.Patty: So as we were rounding the corner what is your definition of success?Denise: So I guess what I was thinking about this morning in the shower is feel like really being present to the difference that I've made. That's how I feel successful. So you know at times I've used like back to that Mercedes like I used that Mercedes. I don't know however long ago I earned that in a company and in marketing company. And they used that car to define my success.And it's funny because the day I earned it I didn't feel any more successful than I had to take before. You know it's so weird that I tried to pull that with a belt like oh I'm not going to be successful unless HBO picks up the film or unless you know Netflix buys the film or unless we win a big film festival and that doesn't a work like you know whether you get it or you don't get it. It's like that when the successes outside of you it's like a lose lose.But when it's inside it's guaranteed. To win. That is a declaration like I'm successful. I mean my definition that I was going to make this movie happen on January 1st. I always write my goals for the year on January 1st and I have a very predictable January 1st and it always starts with writing the goals and so I just got tired of writing a lie for 16 times and I'm like I'm so full of crap I'm just going to write and I'm going to deeply commit for one year and whatever.And then I made the call because the only thing I had I didn't know anything else. I had one play I had one thing on my list but it was super scary because it meant that I had to stop talking and start acting. And I'd spent more time talking than acting. And so just looking back at that like sometimes it's like man but I had the courage to get started and then I had the patience to wait two years to do it and then I had the wherewithal to get through 100 interviews and then I had the whatever else you know and then now we get on the road and the resilience to stay on the road and to deal with being away from my family and my husband like how can I not feel successful so sometimes I'm just like Man I wish I had more money in the bank or I wish I wasn't driving a minivan anymore. We had that Mercedes but like a leg it won't make me feel more successful because I am.Patty: Correct.Denise: You know like I have a job like my marriage hasn't been so good. Like literally in the last several years since we sold our rings. Like that's when our marriage took off and started becoming awesome. So like things you're not a good marriage make rings do not a good marriage make stuff does not have a successful life mate.And it's like what's the balance like where do I get what I want and have whatever. And so I'm kind of like I feel like it's an inside job. And then the stuff happens so.Patty: I totally agree. It is always an inside out projections. It's like whatever you're feeling on the inside is going to manifest on the outside because I'm I'm Lulu so I completely agree. And it's like with all the stuff I mean that's why you hear people where they have massive success in the material world. But then they feel very empty because they haven't reconciled or figured out just what it is that fulfills them.So I totally agree and this fact like maybe you do have a minivan and you want a Mercedes but that's first world problems speech really great lives we have really great let's make out as we run. After all is said and done. What do you want your legacy to be?Denise: The most important legacy. I want to leave is of course I want all of this you know to have made an impact like my dreams have at making a global impact. But when I think about what I care about the most and like what the number one priority is for me is that my daughters see and get power from this now and when I'm long gone that they'll remember that they don't have to ignore their dreams and that feeling enough is not.A determinant to one's ability to succeed and to transcend that which they want all they have to do is to act and hopefully my life will be a reminder of that and that they can truly be live a life aligned to their souls yearning because that's what I've got.Patty: So beautiful. Thank you. Thank you Denise Soler Cox finds out more about you project Enye how to be a part of your movement?Denise: Yes so super easy. Just had to projectenye.com and its project E N Y E there is a link there right in the middle of the page to see the film it's free. We just really said to the general public about two months ago and they can put their information in and get a copy of the film and watch it right away.Patty: Awesome. Denise thank you so much for being on her legacy podcasts I so adore you. Your. Heart based entrepreneur. So for that I really honor you and I want to thank you for sharing your gifts and the vulnerabilities and just being so authentic so I appreciate you deeply.Denise: Thank you. Likewise.Patty: Thank you so much for being here.Here are the links where you can reach Denise Soler Cox (denise@projectenye.com), Website: https://projectenye.com/, https://www.facebook.com/projectenye/,

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Well, Hello there, my legacy leader. This is Patty Dominguez here with another episode for you. This is episode number seven. I'm sharing some quick tips on how I'm staying on track with the objectives that I want to achieve with this year. And I hope that they help you to. Here we go.Everybody Patty Dominguez here, Happy New Year! Once again, I thought I would check in with you for some tips to help keep you on track to achieve those goals are the objectives that you're looking for. And there's nothing better than getting organized. And it doesn't have to be as daunting as we set ourselves up to be. Once we say, Oh, we want to lose 500 pounds, or we want to make a million dollars in our business, or we want to publish the books.It can be very simple when you chunk things down. And so my intention for this is just to share some tips that I am gathering as I'm going through my own process of staying on track. Now, one of the things that I got it I just got into a mastermind this year in 2019 with a mentor of mine and he passed out one of the planners, it is incredible it is called the Phoenix planner. And what I thought was really great is that it's starting at a very macro level and this is very much in relation to how I'll go into a consulting situation or coaching is that I really take that 35,000 point view to really get an understanding of what is it that that person that business is looking for.And so tip number one is really about writing the vision of what you want your future to look like. And at a minimum, does it for the year look back as if it were December 31. I talked about this in the last episode, and think about where you want things to be for your yourself, for your business, for your personal life, professional life, etc. And so that is really key to keeping you on track. Because when you have that vision, and you write it out, you push through that fear of saying, Oh, that's absurd. No, it does not write it down. As you may know, it means so daunting but it is absolutely important that you put that into place. Another thing, start small, don't get overwhelmed with the idea of that big goal. Set your goals that you're more likely to stick with. Look over that calendar at the beginning of the week. I always write out my week on Sunday for what I want for that week. Coming up as, we're going into Monday.So I set my time on Sunday night, I actually schedule it, like go through my planner, I take a look at what I want to achieve for that week, start small see where you can fit in the things that are most important to you like the daily meditation or maybe a date night or perhaps your exercise regimen schedule it. If you don't schedule it, it won't happen. As far as I'm concerned.That's the way I operate. If it's not on my calendar, it's not going to happen. And so it's easier to stay on track with a realistic and specific goal. And plus, the truth is, you're less likely to get discouraged and quit altogether when you start small. So just chunk it up into week at a time putting those things that especially focusing on self care and the things that make you happy or that bring the focus that you need as you're headed into your work week.Tip number two is that you want to create an action plan as with anything you know my deal I'm all about strategy. You want to have a strategy for your success. So you want to take a look ahead of time of where you, Where are the stop gaps? Where are the temptation things? Where are the things that could possibly sabotage where you may fly off the wagon, right?Because temptation is all around us. And it can be in terms of getting you off track with your meal planning or not exercising because it's easy to just say, oh, I'll do it later. Just be honorable be in integrity. Or if you're looking at the be creating a habit for let's say, a morning routine, don't hit that snooze button instead, you know, get up and do what you said you were going to do. So these are the things about creating a plan. When you have a planner and you're putting in the days of the week and you're writing down exactly what it is you want to do. That's really critical to make sure that you are not giving into temptation.Of course, you also want to focus on the habits, right, so creating those habits and not just focus on the thing that you want or the outcome, listen. Creating new habits can be difficult at first, but over time, and I heard, so there's varying degrees of this, but I heard that it takes 100 days to create a new habit. Some people say it takes two weeks or three weeks, I don't know.I don't necessarily know how long it takes, I go with 100 days, you know, at first; it's going to be tough. But after a while, the habits start to become a habit, it starts to become a part of your everyday and starts to become second nature. And so the deal is, in order to form a habit, you have to be consistent. That is the magic with anything that I have seen, or I have specific people in my life friends that I have that are massively successful. Why? Because they take consistent action every day in and out over time, and they don't compromise that. And so they're very much in integrity, right. And in order to make those long lasting changes, you have to be consistent and sort of it just being a short term fix. Just be consistent.Another tip is make it fun. Right? So find out what works for you so if you're more likely to go to a spin class like I don't know spin class that you go to because a friend of yours is signing up get it done. I like going to Soul Cycle I know that I'm motivated to go when a friend comes with me you know it turns into a fun event as opposed to something that is a drag to go to I have several friends who love that peloton bike because they like the interaction the gamification side of it. That is ways to make it fun.And of course when you have an accountability buddy in place somebody that you're held accountable to. I remember when I was training for the marathon many years back one of the things was I would meet a friend at the trail on specific days to go for my run and I knew that I was accountable to her so I would get up no matter what the time in order to be at the trail on time because if it wasn't for her, chances are I wouldn't have gotten a 10 so make it enjoyable having that accountability buddy is huge. And here's where I'm really bad.Here's the next tip. Reward Yourself. I don't even think about rewarding myself. And this is something that I'm implementing in in this year is celebrating successes. Right? Maybe it's a spa day or treating yourself to a massage or treating yourself to an awesome pair of shoes. What is the reward when you achieve that goal? Think about it. Well, write it down. Don't just say it or think about it, write it down on your calendar so that you could keep your eye on the prize. Because here's the deal. It is really rewarding. When you have something which will look forward to eventually you're going to find that the benefits that you receive from staying on track with your you know, resolutions or your goals or the objectives that you are looking to achieve. They're just way more fun when you have a reward at the end of the line. So reward yourself because you're worth it.And there you have it. These are the tips that I'm just thinking about jotting down hopefully they help you today let me know what you think about the habits or the rewards or the things that are helping you through as you are staying committed to your own objectives and your own goals for this year because you're worth it. All right, thank you. See you in the next episode.We'll see you next time. Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hey there, legacy leader. Welcome to Episode six of Her Legacy Podcast. Thank You so much for being here today. Joining me first and foremost a big Happy New Year. This episode I'm talking about how I'm getting ready for 2019 and I'm sharing a little bit with you. And a nugget or two I don't do resolutions. Why I suck at certain things and how I'm saying no to more. So here we go.Hey there. Thank you so much for joining me. Happy New Year again. Happy 2019 I hope you enjoy your holidays tremendously. You got to spend it with people that matter to you in your life and you really enjoyed it. And now it's 2019 and you're back with the enthusiasm and the newness. Just like when you were in school when you open up that textbook or the new notebook it was fresh and cleans with new pens and just the joy of starting a new school year. Hopefully that was the case for you. It was for me. I loved school and I just always see the beginning of a new year as lots of new stuff. Now I don't do resolutions primarily because I think it's just a far us to say I'm going to lose 50 pounds. And this is it. And then it's the initial jump of the enthusiasm of the idea but then execution is where I fall short. I have certainly been guilty of that and I just realized that doing resolutions don't really work because I wasn't being the type of person that. Had the habits that were required to make those changes.I'll be talking about that more in other shows but this is an idea that I've really come to understand that makes a difference. So in this episode I do want to share time getting ready for 2019. What does it mean to create a vivid vision and that is really where I want to start having a vivid vision for what it is that you want in 2019. You do not have to bring your 2018 if it was a nightmare or if it was a horror. You don't need to bring any of that into 2019 it doesn't define who you are so if you had some setbacks or if you had a really phenomenal year you can do more of the phenomenal stuff and make it even better make it even more fruitful. Whatever the case may be.Just know that you do have a fresh start in any moment and so one of the things that I do is I wasn't doing a lot of reflection at the end of 2018 thinking about what it is that I want to create in 2019. How do I take my business and make it even more of the good stuff more joyful more the feelings that I want to feel. And that's really what I want to share with you. There's a great book by Neville Goddard It's called Feeling is a Secret. You can also get it on Audible and basically it's a quick little read but he talks about this concept of feeling is really the secret. So when I create a vivid vision I think about what life looks like. December of 2019. As a matter of fact I was talking to a client of mine a dear friend of mine and she was saying she's like hey we're going to be meeting up. And I think it would be a really good idea is if we celebrate the end of the year as if all the things that we want to focused on already happen. Oh my gosh just so great. And I have heard of that people like Jack Canfield the mastermind that he has. I've heard that he has a big gala an event for the Coaching that he does and what he does as has a big gala event. People are dressed up and people are celebrating and they're celebrating their year and win. So it is definitely something that works. Why? Because I'm going now back to this concept of feeling is a secret. You're creating the feelings of what it would be like to achieve the things that you want and there is so much power in that.And so creating a vivid vision I'm highly visual person by creating a vivid vision I'm imagining what are the things that I want to create. It's December of 2019. Where is it that I want to look back and say...?Wow. That was awesome. I completed the amount of podcasts that I wanted to complete. I had great people on my show. I spoke on that stage. I wrote the book that I want to write and how do I want to feel like what would it be like to complete that and what are the feelings that I would feel and really want to put myself in that space so that it starts to create this amazing feeling of possibility. And then I just write in my journal stream of consciousness Stroud's free flow write. Don't give it any thought. Don't judge what it is that you're writing. Just put pen to paper and start to get the downloads of what you're going to be feeling like what are you thinking about what is your subconscious telling you. What are the things that you really want to connect with what is life look like. What would bring you joy. What would make you happy? That's really about creating a vivid vision. So what is life look like? So I challenge you to create that for yourself to just open up that space to make that happen. And just free flow write. Let it come to you whatever it is there's nothing absurd. Don't judge when you're doing that just let it roll competitor paper and really create what it is that you want what that looks like and what it feels like. So that's the first part. The second thing that I do is I focus on three words that are the theme for what I want to create in my year.So the three themes for this year and this is what I really wanted to share. More than anything is what did the three words that you're going to be focused on. Mine are simplicity. Focus and flow. So what do I mean by that. For simplicity I really want to focus on keeping my business simple. In 2018 I found myself in a couple of instances working on things that didn't really make me happy necessarily. I was being a little bit too reactive to what my clients were asking me for. And I really was an honoring what made me happy. Right. I was compromising the feelings I was compromising the feelings that I want to feel. Instead it was like all right yeah yeah sure I'll do it this and that and just wasn't bringing you Joy. So by keeping it simple I want to keep my offerings to content creation coaching and consulting and that's it. Content creation is by podcast really becomes the hub of the wheel so to speak of how I want to get the word out how I want to broadcast out what I do who I serve and why they want to connect with me. For those that do so. Keeping it simple that way without broadcasting Method broadcasting and amplifying the message to the people that are going to be attracted those ideal people and then consulting.The consulting that I do for small Business owners is very specific what I'm going to be offering as was the group coaching the one on one is not of course is scalable. And I was finding myself doing way too many hours at work.I really wasn't consolidating my time it was just all over the place a little bit too much in 2018 and it's so funny because I started out the year with the intention more. These are the days I'm coaching. This is what I'm doing and I get off the rails. I started getting more and more business which is a great thing. Don't get me wrong I love having a busy calendar a fruitful calendar I should say. What was happening I was being a little bit too reactive? So this year I want to keep it simple. I want to keep it simple as my message of what I do who I serve why I serve them and then also keeping it simple with the offerings that I have very specifically. And the second word is focus now for focus. Hopefully this helps you too because part of what was happening in 2018 and me being reactive is I was scheduling my calendar all over the place it was really full. I had some gaps sometimes but for the most part I didn't have a consolidated focus so one of the primary goals was to have focus days of the week.Hey there religious leader. Thank you so much for checking out today's show. We're about halfway done but I wanted to give you the opportunity to engage further as this episode incites some creativity in you. If you're interested in leaving your own dented the world leaving your legacy. I have a very special three part video series for you. It's what I call the business Trinity. An as solopreuneurs of printers we are looking to create a sustainable business. And what I have found is three distinct pillars to make it happen. So I'm sharing that with you. Absolutely complimentary. Head on over to businesstrinity.com. Again businesstrinity.com. Grab that three part video series for yourself. It includes some downloadable in there and will walk away with clarity on where the opportunities are so that you can leave your legacy. Let's continue with the show.So for me Monday is going to be about content creation. I want to focus on writing my e-mail to my list. I've been grossly negligent in certain parts in 2018 so I'm rectifying match as well as podcasting podcasting is not an issue from actually really love it which is why that's really my primary vehicle whereas you can think about for yourself what is your vehicle you want to do Facebook lives be consistent write it down. Do you want to blog be consistent write it down so what does the outreach that you want to dedicate yourself. Once. A week at a minimum to get the word out there about what it is that you do so find that vehicle.Focus on that one thing and then make sure to just be consistent with it so that's really talking about focus. And then Tuesday was a 30 day I take my calls whether it's my consulting. Whether the coaching that I do but it's really consolidated to Tuesday Wednesday Thursday and then Friday is really an open day and I do have some strategic meetings that I have on purpose where I'm looking for specific service providers in areas that would complement what it is that I do. So I have a very specific approach. The other thing is I like to have Fridays off because in the cases where I'm going to an event my mastermind meeting usually it is over the weekend. So it's nice to have the Friday off so to speak so it doesn't really interfere with anything else happening. So. Take your week and dedicate those slots of time with the specific activities that you want to do. The other benefit of that is that you really find yourself getting into a flow. I know when I do my podcast and I have one interview after another.You just get into this rhythm. That's really awesome. And things start to flow. So there is a benefit to having that singular focus on that one activity. So that's my second word. It is focus. The last one is flow and by flow I mean quite simply if it's not a hell yeah it's a hell no because again reflecting on 2018 I realized that there were certain instances in my business that created friction. It created those feelings of me and really don't want to do it but okay I'll do it. And what started to happen is I didn't honor the feelings I didn't honor my gut my intuition my subconscious whatever it is that you want to call it. And whenever I do that I know better because then I'm always like in regret I'm I should've listened to my gut on that one right. And so if that happens to you the first thing I'll say is when you go against your gut. It's just going to kick you in the butt. I didn't realize that was late. Yes that's a rhyme I'm trademark it.So get into flow right hire out for the things that are heavy right. If it feels heavy like bookkeeping oh my gosh the namer for me I hire it out my legal stuff I hired out my accounting I hired out the podcast editing and production I hire out. I have somebody that is awesome who's helping me with my podcasts. The whole workflow of all of the steps that have to happen. It is so much easier when I do that. And so I'm starting to take inventory of more of those things that feel heavy to me.And so what happens is you start to strip away and focus on what Gay Hendricks calls your zone of genius and when you're focusing on that zone of genius that's when you tap into the flow when you can do that thing all the time and it just comes to you. And when you focus on an even more you get better at it. So my thing is strategic planning. I love strategy I love rolling up my sleeves and going into a business and finding what I call the drill sites of where the money opportunities are fixing what is broken. Right. From a marketing standpoint etc.That's really my zone of genius. So by doing all these other things the answer things I'm focused on it really compromises the flow. So I am a level setting again redirecting the energy and saying let me focus on the things that bring me joy flow. So again just a recap really simple. Just wanted to share with you. How are you getting ready for 2019? You know create your vivid vision and again focus on those feelings that you want to feel. In December of 2019 and look back and create just kind of that movie of the mind type of thing and like what is it going to look like then take your pen to paper stream of consciousness. Just write out your thoughts.Whatever it is that comes to you. Don't judge it. Just let it roll. Just let it go and then see what comes out of that that inspires you. And then the other thing is what are your three words. What are the three words you want to honor for 2019 to help keep you on track so that you're not compromising your got your intuition etc. and you're also honoring the way that you want your personal life to run your business life to runs? You're not getting caught up in reactive mode.Because that happened to me a little bit in 2018 and so this is all about self-reflection looking back course correcting when it's appropriate. And just keep going keep going toward the things that you want to create because everything you want wants you back. And I thought I'd share that with you too. So let me know what you think about this episode. I also have a download for you. Hopefully that helps. So it's just a quick PDF that you can download with these ideas so that you can start to jot down what again your vivid visions. It looks like as well as your three words that are the theme for 2019. And with that thank you so much. Hey you haven't already done so. Definitely please let me review. You can send me a message when you download and let me know what shows what inspires you most. Who's a guest that you want you to have on. Because I'm always looking for new guests. And with that here's to you my legacy leader. I hope you have an outstanding 2019. I'm right there with you. Talk to you soon.So take advantage of that would love to hear you so that was really creating momentum here with what we're doing at her legacy podcast. We'll see you next time. Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Thank you for joining us on this episode numbers five with Ali Daniel who is the explorer of personal growth happiness and the true self. She also has a podcast called The Punch Drunk Soul Podcast. And she is a business coach helping people to really get all these ideas that have having their head for thinking Yeah. Do people really want to buy that? Yeah they want to buy it. So she hopes people do just download all the bed information and create their own business program out of it and had a really great conversation. Just her background her history of what it is that she does and really what she's doing to leave her own like a so I love having that discussion with her. And you are going to enjoy the nuggets that we have to share this one as well. So here we go with Ali Daniel.All right. So on today's episode we have Ali Daniel welcome to Her Legacy Podcast. I'm so excited to have you on the show just because as a fellow coach I'm sure we're going to have a lot of different the different ideas and information for people who are listening who are thinking about many things specifically. This whole idea of being okay with wanting to leave your job because I saw your whole bio mindless stuff that was really intriguing. So before I get ahead of myself welcome to Her Legacy Podcast.Ali: Thanks Patty I'm really excited to be here. Yeah.Patty: Thank you.And so I want to know I want to get braggy what you believe is your superpower, Ali.Ali: Oh that's a good question. So it's something I've actually been doing a lot more digging into myself personally because it's something that I teach my clients is kind of finding their their superpower. And there's a brilliant. So I've been digging even deeper into that recently myself.So essentially my superpower is helping other people kind of get more clarity on their superpower. So from kind of taking all the knowledge and experience and passions that are in their head and getting that into a business like putting that in like monetizing their knowledge and monetizing their passions getting getting what's in their head out on paper and kind of in a clear business that will get to power.Patty: I love how you call that on your site. You said their zone of brilliance because a lot of times people are like really I can monetize that. It's like we're so in our own thing that we don't recognize the sheer talent or that uniqueness about it about what you find out to be the case.Ali: 100 percent. I don't think there's a single client I've worked with before who has and at one point felt like. I don't really think this is valuable or don't other people know this already. You know like we all do that we second guess our own knowledge and experience just because it seems so common to us that we don't realize the other people don't have that same information and we don't realize the things that we've gone through the experiences we've had are unique to us. And there are other people out there who haven't had those experiences and haven't had that learning process yet. And yeah we just assume that everything in our heads is already known by everyone else when in reality it's so far from the truth.Patty: So good. So when did you give yourself permission to step into your own superpower because reading through your bio is kind of scoping out a little bit striking you think you came from the advertising world. So that transition was probably so huge that you went through this whole thing like really is this what I'm gonna do. I'd love to hear that.Ali: Yeah I think a lot of a lot of my story has to do with actually getting really sick. I got like this weird auto immune illness that I won't go into. Like all the crazy spiritual world belief that I have behind it. But I truly believe that when you're not like following your purpose and you're not finding meaning in your life that it creates like this disease within you that literally disease and that manifested physically for me for a couple of years I was feeling really stuck and lost and felt like I should be doing more like I just I wanted more fulfillment more meaning out of my work.But I just kept ignoring and pushing aside thinking like no this is the path that everyone takes you go to college you get a job you can corporate ladder that's just like just the way it is I just forced myself into that narrow pathway and the universe you know source God energy whatever you want to call it was kind of trying to nudge me onto my true path my rightful path which was being an entrepreneur and helping other women find that freedom in their life because that's what I feel I was missing was that freedom.So I think getting sick was a huge part of that realization journey for me that this wasn't what my life was meant to be like I am meant to be doing more and just creating more having more impact in the world. And so getting like really made me rethink about my life and the direction I was going in and what I really wanted to do with it because I realized then that life was really short and being sick took away like I don't want to say it took away two years of my life. But I mean it kind of in a way it did. Obviously it was a blessing in disguise for me now but yeah I realized like how short life is and and if you're not following your rightful path like it can be pretty painful.Patty: Oh my God. Totally. And here's the deal that I know. I think it was Oprah. I remember very vividly in one episode she said it's like the Universe speaking to you and to your point where you want to say God the universe whatever it is you believe that it initially started with the nudge that it's a bigger nudge and then it needs like a two by four across the field this is serious as you know it's time to like Buck up and realize what's going on.And I totally agree with you. I mean I went through and we talked talk about worst stories in terms of corporate but it's exactly that. It's just like we are so preconditioned and so like about what society tells us we should be doing and I love that you're standing for what it is that you believe in and in essence you really become that beacon of hope for others that are looking for the same thing. So scoping it. Wow.I saw a little bit about your program and you had this really great video with these women who were on there like the 20 something women maybe 30 and it just so amazing where they coming to that realization earlier in their lives like do you find that that's. I literally just saw an article on LinkedIn about this very fact. Like the millennials are like I said this last year plan is not happening. How do you feel about that? Do you see there's a shift happening?Ali: Oh my gosh definitely. I see a huge shift happening and it's something that I talk about with like my friends who really just don't get it. But I do think that it's hard because a lot of them like they don't understand online business schools are not in this world and so I'm sure there is some biased perspective with me being in it but definitely do see I mean all stats that you look at about a workplace about people's happiness and fulfillment at work. Like they're just horrible. Well 80 percent of people are unsatisfied with their jobs. And my one of my clients actually is working as a career coach and helping women get promotions. And she was pulling her audience and she found that even the women she is working with people who are trying to climb the corporate ladder their five year plan is to have their own business.Patty: Oh my gosh!Ali: Yeah like yeah it's just it's a huge ship that's happening to everyone wants everyone wants to make their own life. Everyone wants to make their own work. Why is that? Why do people find that so hard to fathom. But you know like I don't think life was meant to be lived behind a cubicle. I don't think life was meant to be spent 70 percent in an office doing work for other people.I mean granted we always need you know people working for us and we need like employee kind of structure. But I still don't think it has to be this way that we've had it up to this point. And I think people are kind of riding like we're going or who are shifting towards something else like we don't want this. We don't want to see. People are getting sick left and right and having so many illnesses and frustrations and anxiety depression and I think so much of it just boils down to people being unhappy at work.Patty: Oh my God. Totally so chatting me about the genesis of your program and how you saw that this was literally the environment of what's going on right. People being unfulfilled because on your website you talk about you help them find purpose create lasting happiness building confidence.So all of these work hand in hand the confidence to leave right the confidence to say I'm gonna leave my job. And in spite of everybody looking around me again. Absolutely not many do it.And finding purpose like what is it that what am I gonna doing so there's so much in there. It's a tall order. How did you come to that crossroads you were like I'm going to put it together this program.Ali: Yeah that's it kind of happened after I actually went to like this one business Master Mind event from James actually dvd live of last year I think October 2017. And basically he had like this panel of know new entrepreneurs. Nobody like no no Amy Porterfield no like Louis Hay as you goes you know every day ordinary people sharing their stories about how they got started and it just made me realize that I was hiding for so long. Playing small and thinking that I didn't have the value I didn't have enough knowledge that I had to become an expert. And I had to learn more and just be more in order to actually then go out and sell something to anybody like I didn't think I was ready for that yet. I thought I had to learn more.Like I said I just keep consuming knowledge. So at that event I really realized that the people who are successful are just the ones who actually go out and try something. And you really have to start before you're ready was kind of what I what I learned from that like success happens when you just start before you feel ready.So yeah that was a huge takeover for me and just getting out there and trying things like that's really what I try to convey to my clients is that nobody knows what they're doing. Nobody out here likes you even you and I who have experience in business. When we do another one check we don't know how it's going to work. We don't know what the results are going to be. So we're all out there. I don't wanna say running around with our heads cut off like chickens or head cuff as we're not you know a lot of us aren't going crazy like that anymore but we don't really know what we're doing either.And I think that knowledge of seeing other people who had success in business also not knowing what they were doing and just starting anyway and just trying and seeing what happened was a huge like realization for me and literally two weeks later is when I monetized the knowledge that I was in my head and put it into a program and I launched it for the first time and I got four women in it and just kind of ran with it from there and tweaked and improved it and just kept relaunching it.Patty: I love it. And so tell us about the world like so what do people find in the program?Ali: So I have kind of like us five step framework that I've laid out that originally I developed from my own experience and then started with working with a few one on one client and then really refined it through this group gram .But essentially the first step is really aligning and connecting with your true selves and finding that purpose and that meaning in your life that you're looking for and the direction that you're really supposed to be going in. So we do a lot of like core purpose value work and really try and figure out what drives you and then actually some practical like steps to actually get into alignment and really connect with your soul. Then we help then the next step is really like building out your vision and your ideal life vision with you what you want that to look like what it feels like.And that's really like what motivates you and that's what keeps people going not only through the programs but then through afterwards and then the next step is really like defining those on a brilliance and picking that neish that really specific neish that they're going to go out in their business with. But just based on their own knowledge and experience that they already have within them.Like I said like we said earlier most people don't realize what that is yet. So it just takes a little polling and asking the right questions to really draw that out. And then the next step is outlining their first offer essentially taking that zone of brilliance and packaging it up into like a step by step system for them to go out and use with their clients. And then the first step is just launching and a lot of that has to do with confidence so there are a lot of there's some lessons and confidence in facing your fears and what was that really what confidence really is.And then I have like a five part kind of sales process that they go through Rose bowl and it says like no funnels no crazy marketing tactics and strategies. It's just this one really simple launch method you don't to think about e-mails or Lanni Saito's or Upton's or any of that. So just to get them started just to get like their first one or two clients. That's really what they leave with.Patty: So that's awesome. So can you give me an example of a client of yours that may have been in a space where they're like oh my gosh they're really scared because this typically is, I mean I know personally with my clients it's almost like you have to give them permission that it's like they don't see it for themselves. And they're looking for somebody to give them the nod. And once they have that nod and then I would love to hear a success story because I know you have them.Ali: Yeah definitely. I've got two that I can think of right now. I mean. Yeah. So the first line is I like my client Jessie she came about the freedom of really thinking that what she wanted to do was kind of be a social media consultant or really work on their social media and in the middle of the program when we're starting to define there is a brilliant and there neish she was like I just don't know you know what to pick here. She was trying to decide between the social media thing and then also like auto immune health coaching and she was struggling with auto immune disease for Hashimoto's for like eight years.And I could tell based on the things that she'd been talking about that she really wanted to do the auto immune coaching but she was afraid she didn't think she had the knowledge. The the I don't want to say certification like the degree you know the pedigree she wasn't you know a doctor or a nurse or anything like that. So she was definitely really afraid to step into that role.But I asked her the question like which one excites you the most. And then which one scares you the most. And both of them were the auto immune coaching and that's one way to really if you want to get real with yourself like ask yourself which which of your choices scares you the most and often that's the one that you're really supposed to go with .Ali: So yeah. So from from the program she came in thinking you know she want to do social media and then she left with it. I was wanting to be an auto immune coach so now she's focusing on Hashimoto's specifically and she's started a podcast. So yes. Yeah. That was a really exciting time.Patty: That is amazing. I have. I mean first of all I've never heard of an auto immune coach. That's really cool. And the fact that now she's even broadcasting it via podcast which is such a great way to just connect with people on these topics and I just think like when you look at that. I mean how neish is that if you think about it just a little bit like really.But yeah it's kind of like I mean people talk about their auto immune diseases but the fact that she could package it in a way where she's creating a solution for that problem. I mean that's what entrepreneurship is. You know we find solutions to problems that are really really great way to look at that. That's amazing.There our legacy leader. Thank you so much for checking out today's show we're about halfway done but I wanted to give you the opportunity to engage further as this episode incites some creativity and you know if you're interested in leaving your own done to the world leaving your legacy. I have a very special three part video series for you. That's what I call the business Trinity and as solopreneurs.We are looking to create a sustainable business. And what I have found is three distinct pillars to make it happen so I'm sharing that with you. Absolutely complementary. Head on over to businesstrinity.com. Again business trinity.com. Grab that three part video series for yourself and include some downloadable in there and we'll walk away with clarity on where the opportunities are so that you can leave your legacy. Let's continue with the show.I love that. And then the other thing I'm thinking of is its such this whole thing is she would have never have seen herself doing this had it not been for the path that you help to guide her. Yeah. Which is exactly why coaching is so absolutely important. And I know that at the beginning we said coaching this and out like whatever it is that we talk about.It's I mean fact of the matter is all professional coaches all high level players understand the importance of having a coach. Yeah. I think it will become more and more part of the vernacular more and more people are going to understand that investing in coaching is so is so essential. I mean how do you feel about that you have that as a common practice?Ali: Yeah yeah actually yeah. I have invested in multiple coaches and I have one now and I'm planning to have another one next year. I mean I don't see a reason not to win when your goals are something that you haven't done before it's a lot easier to learn from someone who has done it before. Just do it. Backlister.And yeah. Going back to the point that you were just saying how Jessie would have gone into maybe social media business around that. Had she not been in my program and I do want to say that the reason I focus so much on this like Soul alignment work and really finding your purpose first before digging into the business stuff is because it's so important not to just make a business.Your business it is a business but you're going to be working crazy hours and you know dedicating your life to something and if it's not something that really fulfills you and really excites you then you're just going to get burnt out you're gonna get tired exhausted. And it's not going to last. You're going to quit at some point or at least you're going to be really unhappy.And the point of my program is to find that and I think what's most cogent is to find that freedom not just not just doing the same kind of work like you're just being employed to your business at that point.Patty: My God you said my claw. Here's why. Because what you're doing is you're in since like shortcutting the process to get them right to what they really want to be doing instead of like it just like you said in her case she was oh social media because it's hot or because maybe it's a credibility factor like or its popular or it's easy or it's like the it's comfortable right.And we knew that in that comfort ability maybe she would have been bored wasting her time to your point and you're doing that work and the at the beginning is so natural it's like why aren't schools teaching this not only me. It's so very yeah. My God so crazy. OK. So with everything I mean we know that everything is an evolution. How has your business change as it's as it's grown or where do you see things moving towards for you.Ali: Yeah I mean it. So it changes with every launch that I have with every client that I work with. I get more and more clear on and on what my superpower is what my my brilliance is and. And yeah it just it changes constantly. So that's another thing that I talk about my clients to is like you pick one thing now and it's not going to stay like don't be so afraid of choosing one thing to start with because it's going to change it's going to shift in the future.And I always love the point at ready for you as an example. I think when she got started she was like an MTV dancer. And then some dance videos and then she was like a skating coach. And then now she's like this ball in a business coach. I like things changed so much and that's the thing you pick right now isn't probably not going to be what you're doing and a year from now and that's a good thing.So yeah. So I think the way my business has shifted is you know at first I started with so much mindset about what it takes to get started in business like actually how to actually launch your business. And the confidence behind that because that's what I had just discovered and I helped people one step behind me and pull them up to you know that new step that I was on.And then as I progressed in my business and learned more about business and learn more about finding your ideal clients and your neish the problem that you solve and outlining your system like the more I learn to buy them why I've learned by teaching my clients.That's kind of how my business has just progress with me. So yeah it's just its really cool because I know that the more I learned the more I get to pass down to my clients too. So it's just kind of a natural organic progression of like this stuff I enjoyed doing. And is this stuff something I would enjoy teaching. Yes. OK cool let's pass it on.And if it's not which I have found like I started to work with a few clients more on the technical stuff like running a Webinar and that kind of like Final process isn't really heavy and I don't like that part. So now I do still rely on a lot more of the mindset and basic business building foundations of that like yours on a brilliant or sit on your clients. And the problem we are solving really sticking to that and just really repeating that process over and over again. Yeah I really do love that part of getting started.Patty: I agree and it's honoring yourself from what you love doing and I just wanted to pinpoint the phrase that you said like it felt heavy. If it feels heavy it's like your own innate ability to say this is a feeling right for me and I think so many times we feel like we have to push or like push through something push through the pain and when you really don't have to I see that a lot.I mean I personally experienced that in my own life where I think that what business is supposed to look like and only have it I make it so hard on myself. I love that one piece go. It wasn't just this thing where it's almost like we question ourselves for having those feelings when those feelings are the ones we should be honoring. So yes.Ali: And I think it's so easy to look at other people in the industry and see what they're doing and think like you said oh I should be doing it that way lots of other people are doing and kind of following that path. But. But the cool thing about entrepreneurship is you really get to choose what you want it to be like you get to make up your entire business.So if something does feel heavy like don't do it. And I think part of what we should all be learning from when we want to leave our 9 to 5 jobs or any one of the corporate world is that we don't have to follow the same path that other people are doing. And like I said earlier like nobody knows what they're doing anyway so why would you go all of someone else.They don't know what they're doing either. They're just trying as well. So like don't go out and all of people. I had someone messaged me the other day about like oh this girl's us doing something similar to you. And I was like I don't like looking at stuff. I don't care like she's doing her way that's awesome. Amazing. I hope and wish her the best of success.But I don't want to get clouded by other people. How they're doing their business anymore. And I used to do that so much and I think that's a problem that so many new entrepreneurs and aspiring entrepreneurs have is like. They're always looking to the experts in quote unquote experts. There are people ahead of them what are they doing.And they just get stuck in this like constant learning mode and then we compare where we're at to where they're at which has years of experience ahead of us and we think we need to have all of this stuff done before we can actually like have a business and that's just not true.Just with so much overwhelm it's like just focus on what you're doing stop downloading the freebies stop going to the webinars like stop consuming all this content is just getting you overwhelmed and just simply like put your blinders on. Figure out what you want to do and like just try something that goes back to just trying and putting it out there.Patty: Yes. That's all right. Ellie we're going to bring it home. A couple questions for you. If I were a song pick I think of a favorite song for a song. What song would you pick?Ali: The one that came up for me really fast as the song Just Dance. And I don't I just.Patty: David Bowie.Ali: Know it's not David Bowie what is it? So it's like Lady Gaga or something and just Dance.Patty: Oh that one is Lady Gaga. I'm thinking David Bowie.Ali: I think because I love to just be silly and dance a lot by myself. That's probably why that would be loving that.Patty: All right. What is one personal development or growth habit that you have?Ali: I would just say meditation has been the biggest one that has stuck with me. That's how I got started in personal growth and entrepreneurship and everything. It all comes down to that one mindfulness practice for me.And this is something I say a lot to my clients and friends and whoever wants to listen that like it doesn't matter what kind of action you're taking. You can have all the life goals strategies and to do list in the world. And you can be taking all the action. But if you're not able to focus your awareness and your attention on what you actually want if you let yourself kind of go down negative rabbit holes then you're never going to create those results that you want.So that is one practice of meditation has really helped me focus my conscious awareness on what I want and you don't have to do like a whole bunch of stuff it's just a simple meditation practice of becoming more aware of your thoughts. That has been like the number one thing that has helped me and that I try to pass on to all my clients.Patty: That's excellent. So just out of curiosity is there an app that you would suggest somebody starting out with meditation.Ali: I started out with that headspace. It was really helpful for me just to get started. It was kind of like learning how to meditate and I use that for probably about six months until I started doing my own practices and I really like Oprah and Deepak do like a 21 day series every now and then. I love those things are great. And the OPCOM is what I use yeah occasionally not too as well but headspace is the one I got started with and I definitely would recommend that one.Patty: Yeah. I also love Holocene. I don't know if you've ever heard of a spy the center point Institute and it's some like Tibetan bowls with rain and all this other other noise in the background. I found that that wouldn't help me get probably the deepest into interstate that I was looking for. I mean they're kind of longer half an hour but I figure if I can even swing 10 minutes you know. And here's the thing is that people feel that they have to be in it. Like into a meditation for you know 15 30 minutes in the thing that I hear most is oh I don't have time. Yeah. It's like even I have only been five minutes you know.Ali: I've found in five minutes awful. And people think that you need this like a nice peaceful meditation place of quiet to do your meditation. You don't like you can do it on a bus ride you can do it on the subway to work you can do it when you're waiting at a red light. I mean when you're washing dishes brushing your teeth eating a meal these are like all times that I've found that I've been trying to be more like mindful especially when I'm brushing my teeth or eating a meal.Those are like triggers for me to remember. Like I'm just brushing my teeth right now. Let's just focus my breath. Let me brush my teeth. It doesn't have to be like something like a 30 minute practice that you sit down you have crystals and and you know it can be anywhere. So you can have any noise like noise all around you. But just learning to focus your awareness on your breath and when your mind wanders you just burn it right. That's right that's the practice.Patty love that. All right. Allie after all is said and done when do you want your legacy to be.Ali: My legacy. I definitely want to just leave people with more freedom in the world like I would like to spread that sense of freedom to as many people as possible.Patty: Good feeling to have it is definitely, it's my highest core value. Oh my God. First and foremost. So how do people get a hold of you? Find out more about your program how to connect to hear your coaching?Ali: Yeah so my blog about I started way long ago as punchdrunksoul.com. And I have a podcast with the same name that I'm launching shortly relaunching have a few episodes out. And you can find me on Instagram at Punch Drunk Soul punching soul everywhere and then I do have a Facebook group as well. You can go to punchdrunksoul.com/squad,. S=Q-U-A-D.Wanna join that?Patty: That's great. Thank you so much for being on Her Legacy Podcast. Much luck and hope to have you back.Ali: Thanks Patty was so much fun. I would love to move back in time.Patty: Thanks so much.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Welcome to episode number four of Her Legacy Podcast on this episode we have Andrea Ames the incredible Andrea Ames. She and I met at a conference that we were at we sat together just happened to you know meet up with some other women. We had a friend in common. Went to dinner. It was a phenomenal time and just talking about the old war stories of what it was like to be in corporate.So Andrea has this amazing background and came from big companies she used to work at IBM and now she's ventured out on to her own. And this amazing transformation that she's going through and the cool thing about it is she's also bringing her corporate background and parlaying it into what she's creating now with a Membership Retention Strategy that she has to this is a membership that she's created helping people who have a membership retain their customers really cool.Right. So in this episode were going to be hearing from Andrea her insights around what it's like to transition and what it means and how she came about to create this really unique process the system in this business says she is molding for herself. So on this episode I really enjoyed myself love talking to Andrea she's really great people and I'm sure you will find a lot of nuggets in here as well. So here we go.Patty:All right. And so is Andrea right I just want to make sure. Yeah because I've gotten into trouble when I've said Andreas I suppose Andrea Andrea Ames welcome to Her Legacy Podcast.Andrea: Thank you so much for having me so excited to talk with you Patty.Patty: OH MY GOD. Totally so I love your energy number one. And we met at a conference not too long ago and we sat and had dinner and we had so much in common.So I believe there are no mistakes so I'm so happy to connect with you because not only do we share worst stories having been in corporate but we also just to have complementary businesses I think and I'll go more into that. But first let's get a little bit braggy shall we.Tell me what is your superpower?Andrea: I think my superpower is I'll call it influence. Many people have said I love your energy. And so for me I like to take that energy that passion and get people moving get them excited about something get them working on something interestingI use it in my teens at corporate and I'll tell you it's a polarizing kind of superpower because some people are like yeah it's also let's go far away Andrea and some people are like oh my god she makes me tired.Patty: What's your read for that? You know so being in corporate I mean can you give us a little snapshot because here's the deal. I am very passionate about the topic of building your legacy and I find that what we women especially Gen-Xers and above comes to this crass point where we were brought into this whole world of go to school get a good job climb the corporate ladder and as women I feel like we were in a way trailblazers right.And I know you're definitely a trailblazer in your particular niche but then what happens is across crossroads. I'd love to get your corporate origin story if you will and right that epiphany that epiphany of when you were like I can't do this anymore.Andrea: OK. So it may not be so much an epiphany as a slow maturation process at the end. We'll see how that pans out. So I was in corporate for about 35 years and I my background is all in content. So I started out as a technical writer. I worked for a university for a while. I've worked for investment banking firms I've worked for government agencies I've worked for a supercomputer center. I've worked for software development companies.Most of the last 20 years or 25 years was all in high tech but it's always been about content and it's actually always been about post sales content. So my area has really been helping companies to create a content experience that's going to help them retain their customers and I'm super passionate about not giving people a big promise in your marketing and then dumping them off a cliff right.I like and have a nice bridge and actually delivering whatever the transformation is that the companies you know promising. So my last corporate job was at IBM and I had been a freelancer for a little while before that and I had been at IBM for about 12 years 12 and 1/2 years. And I really thought I was going to retire there. And it was September of 2015 which just so happened to be the month of my fiftieth birthday.What I will tell you I didn't really connect the dots until I looked back on it two years later which is why I say wasn't so much an epiphany as kind of a long slow realization about what was going on but in just September of 2015 I took the month off and there was a program at IBM at the time for me to be able to do that. And so it was fantastic and I spent the months looking for a fix to my productivity problems. So I felt like I'm not productive enough. I'm not getting enough done. I need to be more productive I need to be have bigger impact.And so I spend a bunch of time I signed up for a program called Life hack boot camp and it was amazing. And I it really pulled together a whole bunch of. I've always been a little bit of a productivity information junkie. So I have like thePh.D. In productivity but I never really felt like I had you integrated and implemented it. So I went through this whole process I went through the life hack boot camp. I went back to the office. And I didn't feel like anything had really changed. I was feeling this. I was definitely more productive.But I still felt this like really deep sense of dissatisfaction. And I mean I was in my ideal job. I was the top ranked content person as an individual contributor. I was not a manager in IBM OK Company of 425 thousand people at the time and I was what's called the senior technical staff member which is a role you can't be promoted to.It's a role you have to have approved by a committee. Basically you have to have a technical package. It gets reviewed et cetera. So I had a lot of validation about my value and my worth. Within that environment and I felt like I was in a corporate role I was supporting upward of thousands of content people helping to build content strategy within the company doing a lot of coaching mentoring.I was just like truly my ideal my dream job. Yeah. And yet I felt dissatisfied and I realized that maybe it wasn't a productivity problem in the end it wasn't that I wasn't doing enough. It wasn't that I wasn't having enough impact I was just kind of done with the the environment. And in fact I didn't even realize it until I was outside the company.So in 2016 IBM started to call people back to physical corporate locations geographical locations. And since July or August of 2010 I've been working remotely from my home in Maine. So I started IBM at Silicon Valley lab in Silicon Valley San Jose California. Great move back to Maine. My step mom was sick I really wanted to be here for her and and it was great. I loved working remotely. There were still some people toward the end you didn't know that I wasn't in California anymore because I'd never actually met themI worked with people all over the world so they didn't know if I was in Maine or California or Timbuktu and I love what I was doing I loved being remote and IBM decided that it was better for folks to be co-located. So I knew since I was permanently remote that there was an excellent chance that I would be asked to move. And so I started kind of putting some filler out talking to some folks in other companies about changing jobs.And you know I went through about six or eight months of Simon Sinek's start with Y book going through his course. And I like to look back on it now and I recognize this mid-career crisis thing going on that I in the midst of it had no idea what I was going through but I really started I think more than discover what my why was and what I was really meant to do in the world. I needed to validate it and because I knew. I mean it's its kind of frightening actually how deep seeded a knowledge I had about what my gifts are. I want people to be successful.I love seeing people grow and be successful and in just about anything I've ever done. So I'm a beekeeper I'm a quilter I'm a content person. I am in. I was. I'm a scuba diver as a hobby. A kayaker like in all these states I've been run a couple of half marathons. So I do like all kinds of things and I'll tell you I sit down with someone at a conference or whatever and we'll start talking about something and we'll get on my dogs for example we'll start talking about my dogs and I'll say Oh yeah. And I do this and I do that and we start talking about like what are the best ways to train dogs and how I'm excited to give them tips.Tell them what's worked for me. Listen to the issue. I'm not a professional dog trainer but I have some experience in it. This person's interested in it. I love to share that knowledge right. I'm kind of a teacher in my DNA to a large family. And so in my soul searching in 2016 that's really where I ended up it's like you are meant to take what you know and give it to as many people as possible impact as many people as possible with you whatever it is whatever knowledge you have and help them to gain new levels of success wild success in their life. I mean that's kind of where I ended up. And so I'm looking into all these companies and thinking to myself OK I could go to company X or company Y and it even smaller scope more.I had an idea some impact even fewer people. Yes I'm impacting in other companies so that's awesome. But what if I just went out on my own. What if I take those gifts? Start a business and really impact a much bigger scope of people.And so I left IBM in July. I declined their offer to move. They were going to move me and everything and I said No I think I'm going to resign. And I it really hit me. Then last summer when I left the company this is what I was meant to be and it started out the past year has not been easy.Patty: Can we talk about that though. Can we talk about? Because I think it's so important for everything that you said it was the validation. I think that's such a key concept because validation looks different for different people in you.And what was interesting what I'm reading and you feel free to say it's like the whole corporate technical check the box certifications whatever MBA you know whatever it is that you got like that takes care of that. But it was the emotional connection that you needed to get to find the deeper reason of what moves you and what motivates you and what fulfills you. Isn't that interesting?Andrea: Absolutely. And what I found. Yeah what I found so fascinating about that was I had it all along but I wasn't connected to it right. I was in my head I wasn't really connected to my gut which I think is a really it's a subtle but very profound switch that flips holding me.Patty: Totally. I've found for me personally I tapped into the more feminine energy on my side when I became an entrepreneur and not the male energy which was being the driver at work and being tough on the outside exterior. And it was about the results is about the numbers and this that and I know with the organization you are and I imagine that was definitely the case because at the end of the day it's qualitatively quall like quantitatively.Those are the numbers that matter. Right. And so it was switching things up. So with that in mind I want to get to what did you go through when you first left that job and you're officially an entrepreneur? And we think we have all the answers and there were like holy shit like truth is right in front of me. I'd love to get your worst story there.Andrea: So something in me said get some help with this. And so before I even left my job I would say it was March maybe or April. I got a therapist. I hadn't been in any kind of therapy or anything up to that point but I went into this therapist eyes and ears what's going to happen. And I realized that for the last couple of years I cannot get out of my own way.So this was kind of where the productivity thing was happening. I was unfulfilled. I didn't feel good about my job at IBM and so I felt like I was a productive really what was happening was that there were some mental thing going on that wouldn't let me progress because I think because I was in the wrong place so I went into it I said I can't get out of my own way I'm not getting things done the way I used to.I need help with this because I'm going to be leaving my job and if I can't get myself together in my corporate environment where I have meetings I have structure. I have all these things around me that are help actually helping me to deliver what's going to happen when like there's nothing going on I can get up every day and do nothing because I'm in business for myself I get to call the shots and I am a super structured person.So I wasn't so much afraid that I wouldn't put structure in place for myself because I did. But I was I was really afraid of like what if I don't do the things I need to do. What's interesting is that was exactly the right thing to be afraid of. For all the wrong reasons like they were the reasons I had were not the right reasons why that was going to happen but it did happen.So I get out of my own and I will cut myself a little bit of a break and tend to be pretty hard on myself. But I was at IBM for 15 and half years. I was totally driven as you were saying and I suspect I was pretty burnt out along with everything else. And so I decided I'm leaving mid-July.What if I take the rest of the summer off like I just give myself a break six weeks and the beginning of September I had a conference scheduled and then I'll jump back in men I'll work on my business and so on and I thought yes and I'll spend the six weeks creating content and getting ahead of things and content marketing and blah blah.No none about happened. I did take a break which was good. And. What's interesting is the the last week of July so I'd been on my break for what seven days or something ten days. My mom got sick and she had congestive heart failure. And be known to us. And it was very serious. And my sister and I ended up spending about five days in the hospital with her. She's great.Now she is better than she was before in fact her heart's more healthy. But she was very sick until the end of September. So I had given myself a break and yet I had to spend this time with my mom and not that I begrudge the time with her but I felt like am I really getting a break. And I thought you know what I think this is the universe saying you need a bigger break than six weeks you need 10 weeks right. You need to be there for your mom you need to be taking this time. That's what you're here for. And I was so grateful that I had put that time aside because then I didn't feel the pressure of oh my god I'm not making money. I'm not creating content I'm not doing all these things that need to be done so. .All during that time I'm seeing my therapist and I'm basically saying and I can't get started I can't get started and she's saying what would it look like to just not do anything. And maybe that's really what you need right now. And as you know I spent the time the first six months pretty much doing nothing. And I had some consulting clients because I'm fairly well known in my industry and so some people heard I was going out of my own and immediately were like come and help us. So that was great. I didn't have to market myself I didn't really have to do much. So I had a little bit of income I did some consulting projects but I realized I don't like to sell. And I think mostly it was I don't like to sell to people I know.So it was really weird. Like I know this industry I was president my professional association like I'm really well-known I talk to these people I go to conferences I know them individually. And now I've got to sell something to them. And that felt super weird and I also realized I had been giving away what I was now selling for 30 years. I had been sitting down. You know I'd give a presentation at a conference. Especially I love doing at the end of the day because I can say we got to clear the room let's go to the bar. We can keep talking. And I would sit down with one or two or five people usually a small group and they would tell me what was going on and say you know I really liked and you said this because I got this problem at work.And I would help them I would sit and do hours of free consulting in the bar mean because I'd love to help them. I was very called to help them with their problems and I see problems and I can't help myself. So I felt like I've been giving this away for 50 and half years from IBM and even longer before that. And these are my friends right my friendly colleagues. And so now I'm going to say hey come join my coaching program for hundreds of dollars or whatever thousands of dollars. It just felt really weird so I had a lot of things going and mentally that made it really hard. And as you were saying I left my job saying I'm at the top of my game baby.Right. I am smart. I've been in business for a long time. I know all the things. In fact I had started taking some courses online signing up for courses on online marketing and so on because I was interested in it for a variety of reasons even before I knew I was leaving IBM. That should have been a signal. You know sometimes I'm a little dense and don't really like I don't watch my actions closely enough clearly. But I was like I know all the things I've like given myself the online mini MBA. I'm ready to go.And yet nothing was happening. And one of the things I really wanted to do was I had joined at the end of 2016 Steve McLarens Tribe Program and I really wanted to create a membership group for my Content Strategy peeps. Right. I said this should be so amazing it would be this amazing community and it would just be so like my growingly awesome.Patty: Legislator leader. Thank you so much for checking out today's show we're about halfway done but I wanted to give you the opportunity to engage further as this episode incites some creativity in you if you're interested in leading your own Dent the world leaving your legacy. I have a very special three part video series for you. It's what I call the Business Trinity an as enterpreneurs. We are looking to create a sustainable business.And what I have found is three distinct pillars to make it happen. So I'm sharing that with you. Absolutely complimentary. Head on over to businesstrinity.com. Again businesstrinity.com . Grab that three part video series for yourself. It includes some downloadable in there and will walk away with clarity on where the opportunities are so that you can meet your legacy. Let's continue with the show.Andrea: And yet here I was December of 2017. Nada. You know I I've been to tribe live I had gotten all jazzed up six months later nada. So I it going into 2018 fell very very was starting to get very hard on myself. What's wrong with you. You can't get out of your own way. Like you know all the stuff. And I had a I belong to a mastermind and I one of my hats he calls I said OK here's the deal I'm having a really hard time getting out of my own way. Clearly I'm not like the best salesperson or at least in my head I can't sell.So how do you guys deal with mindset stuff. I got this big list of stuff from Tony Robbins stuff a book called Thou Shall Prosper. And like all this stuff and I started reading it and at the time I also got. I I remembered hearing and Amy Porterfield podcast episode with James Wedmore and he was talking about the fact that he was starting this new podcast where he had this podcast called Mind Your Business. And you know they were joking around about how it was woo and so on and I'm super left brain corporate makes you even more left brain has shouted their minutes and say it's like right brain that doesn't even exist.It's the size of a pea. Yeah. I was like oh I'm not Woohoo so I never went listen to it. But at the beginning of this year I did I think it was maybe February or March. I sat down I went back to the beginning. Some of it was way out there for me. It was so far outside my experience I just had a really hard time grasping it and I'm like you know what. There's so much here that he's saying that resonates so much with me and. And that was really I think the turning point for me was it was. It's been so hard because what's between my ears I have such deep employee grooves in my brain and getting myself out of that employee mentality putting myself in an entrepreneurial mentality and also really really reconnecting with that confidence I have in myself and my ability to do these things.I mean it's really what I find really fascinating is I I look at what I do with my corporate clients. I look at what I did in corporate and all the things I say to my corporate colleagues in coaching them and I say things like if you sit there and say I don't get any respect I'm a victim the technical people are the ones who get all the respect. That's exactly what's going to happen. Right. So I hear this and I say Duh if you sit here and say it's hard for me to sell I can't sell to my colleagues. Well that's exactly what's happening.Right. So it's of course you think context. Same problem same question. Right. That whole mindset thing and putting yourself in the right place and creating the right thoughts for yourself like this is all putting words around that is totally new to me and feels a little weird it's almost like I'm putting on a suit that almost fits if I go back and I look at the suit I wore when I was coaching my corporate employee peeps. It's like hello I've had this suit on the whole time.Patty: You have and it's a part of you. So when I to interject really quick because I absolutely want to stress that this is one of the key elements is that the success that you've had in your corporate career gives you the foundation the confidence. But once you transition into this entrepreneurship it's a whole nother ball of wax and I will say dare I say that I've never grown as much as I have as it was when I left my job.It has grown exponentially because to me and I know if you agree Andrea it's the marriage of the wholeness of left brain plus right brain. Yes that's what gets you to be a bigger person a better person. The bigger the impact and that's finally finding the the courage and say you know what I am a bad ass. Let me go. Let me roll this out. And it's scary because you're standing by yourself.Andrea: Yes.Patty: And it has been the organization like your cocooned in protection. If that makes sense.Andrea: Exactly it totally makes sense. And in fact I would say for me it's been a logarithmic change between corporate and entrepreneur and it's ninety nine point nine nine nine percent of it has been between my ears. Timing is all about who I think I am. It is not has nothing to do with anything that's going on externally.It's all about who I think I am who I'm creating myself to be who I'm projecting in the world and how I'm showing up to people and I will tell you so it's you know mid September and I am going to say that it took me until the end of August. So for the last three weeks I have really been fully in my entrepreneurial state.Patty: I love it.Andrea: That's how long it took. So anyone.Patty: Say you haven't heard of her mission and be kind to yourself. You know what I mean that there is no timeline in your timeline whatever it is you want to be but because of that you're so much richer in your experience and you can help other people since you love helping.Ok so I want to transition because I want to hear about your program member keeper so you've been doing some corporate consulting and now you're transitioning to serve fellow entrepreneurs which I love that 100 percent. So tell me more about what member key person is all about.Andrea: Well it's interesting because my focus in corporate while my background is in content my focus has really been in service of customer delight post sales customer delight. And I think there's value in that not only for your customer but there's value for that for that.In your business as well. In other words the more delightful your customer is you get more delighted your customer is in there probably delightful as well because we are delightful customers with the more delighted they are the more success they're having the more progress they're making the better transformation they're getting then the more likely they are to refer people to you. So that's revenue for you. The more likely they are to agree to be a case study or to give you testimonials.So there's all this Stew McClaran calls it the circle of awesomeness. It is a virtuous cycle and it comes from really paying attention to what happens after they give you their credit card or they paid on a PO or whatever. I mean it works it works just as well in corporate as it does in an entrepreneurial state. So my program member keepers is focused on people who want to work creating or have created membership groups.And I've focused on them because I realized that the way I took care of my corporate community inside IBM was really a membership site membership group. I had regular a one on one meetings called group meetings excuse me I had regular Q and A's. I delivered regular content. It wasn't nobody was paying me directly. Those people were not direct clients. I mean IBM was paying all of us to be there but I was essentially hosting a membership group and I thought wow I've been doing this for like close to 15 years.And so I thought this these these folks really speak to me. And I think I can really help them especially when I attended tribe live last year and this year in 2017 and 2018 and the two biggest concerns I heard from people were around them feeling overwhelmed with their content and their customers feeling overwhelmed with their content. Since most membership sites are information based that's the product right.And if your customers are coming in and they're getting overwhelmed they're leaving. So there goes your recurring revenue. Now there goes your opportunity to make a customer that's engaged that's gaining impact from your program that's successful and that will then close the loop on that virtuous cycle and give you testimonials referrals etc. So member keepers is about helping people with their membership product after the sale.So I don't talk about marketing except how you can use that after the sale relationship with your customer to kick off your next marketing cycle or to feed into marketing and sales. So it's really about like how do you help that person. I'm called to help people. I want to help people help people. So all they're getting very Medha. Yeah yeah well that's really the the most important thing right. Are you delivering on that transformation.Patty: Well my gosh so good because people think oh I got them to buy and then that and then that's it. They think the sales stand and it's like that's the beginning of a real opportunity to continue the engagement to build the trust him more importantly build a community because people will come for the content but they get to stay for the community.Andrea: Exactly exactly.Patty: That's so smart. And so you're you're preparing for your launch and have you had any beta or any experiences with people taking advantage of that content so far.Andrea: So my. So this will be this will be scary for your entrepreneurial folks. I have no content. So this is my beta launch that's coming up here in a week or two. And I have 35 years of corporate experience 35 years of content that's scaled for corporate from my consulting and so on. But I don't have any content that's really specifically scaled for entrepreneurs.And so what I'm doing in my beta is I am going to do a lot of person to person interaction. So I'm going to do some laser coaching. I'm going to do a lot of Q and A so my beta members are going to see probably more of me than the folks who will come later because what I'm really trying to figure out is what do you need.What do you want what are the problems you're facing today. Let's talk about it a little bit. Let me try this on. How does that work for you. OK let me explain it a different way. And so as I refine the conversation I'm having with those folks I can also then reach into my little corporate bag of tricks pull out the answers and then create tools and cheat sheets and training and so on. That's very specific to the entrepreneur membership site owner and that's what I want to do is not take my content is if it's one size fits all.But I wouldn't really deeply understand what my beta members need and I want to make that content extremely custom to that group of people and then expand on that. So that's my that's my plan. I love I love that relationship building of getting to know people and really understand what their problems are and sort of working out the solution together. And so I think that's what my that the rest of this year is going to be focused on in my membership group.Patty: So smart and I love the fact that you're being ballsy you're just getting out there and saying Okay let me find this proof of concept. And the only way to do it is you're not building all the content and then waiting for the tribe you're building with the tribe and that's how that's going to be so much more powerful because you're speaking directly to the problems and you're providing the solutions because that's what we're in business you know entrepreneurs provide solutions.So it's very smart and I love the fact that it gives you the permission to just explore experiment and you have the proven track record so I have no doubt that it's going to absolutely crush it. And as you're going through those iterations you're just going to really develop something really robust and relevant. So I love that.Andrea: And I am super excited about it.Patty: I can only imagine. All right so tell me what's a personal development or growth habit that you have.Andrea: When I was in corporate I like to put something new in my portfolio every year. So as a person in content portfolio something you have along with your resume to actually get another job if you change jobs and so on. So I like to look at what's happening in my field and pick something pretty far out there and then try to figure out how to work a project into my day job that will give me an example of this new thing and show I'm capable of this.I'm doing this new and exciting thing. And for me I'm a pretty I am pretty ballsy. I'm a risk taker. I love to do the new stuff. Don't make me do anything. Two or three times because I get bored. I love to look ahead and see what's new. What's exciting and I think for me that's really the that's also a challenge for me and that is in this initial phase of my business I'm a soloprenuer so there's a lot of things I have to do over and over again.There's a lot of mechanical things and operational things. And so what I do is I try to approach everything I'm doing as a new learning experience. So how can this be a new thing for me. How can I go into this. I love that you said you can be experimental because that's exactly how I look at this. I'm like you know what if I get one person in my group if I get a hundred people in my beta group if I you know fail amusing little air quotes here.To me it's a learning experience right. And every call might be totally different. Every tool I put out might be totally different. Do I know how to do a online launch. No I've never done one before. No idea how it's going to turn out and I'm excited about that as opposed to being in a little bit of fear there. But I really need to look at it as Hey I am learning so much.Like I mean this is where I thought I had an online MBA. No not even close. I'm getting it now as I start actually taking action and doing the work. And I find that exciting. So for me personal development means setting myself up to keep to stay motivated to be progressing to continue the momentum. And for me that means I need to be learning something new.I need to be trying things I need to be on experimenting and so I try to look at these projects I don't really like. Like keeping my books and so on. Oh I get a chance to learn Quicken or whatever. Right. And some people may think why would you want to do that.Well you know right now I know Quicken and I can talk more intelligently to my accountant and that gets me jazzed so often to find the things that motivate you and then sometimes it's about reframing or casting. The work you have to do even if it feels ugly and like you don't want to do it for casting it in that new frame so that you stay motivated and keep that momentum up so that that's kind of the challenge for me and sort of what I'm working on between the ears.Patty: Perfect. OK. And if your life were a pick a song that represents your life. What is that song.Andrea: The first thing that popped into my head was Journey's Don't Stop Believin yeah I just going to go with that.Patty: I love it great song. I love us. Every time it comes out especially like I remember when the White Sox won in 95. That was like the theme of the whole year. It's just such a bad ass song. I love it. And a last question for you after all is said and done. What do you want your legacy to be.?Andrea: Wow. I think I sorry. I would love for one person to say I remember Andrea she really helped me with whatever.Patty: Yeah I love that. Every time I ask that question Andrea you're not alone. Good people get misty eyed I'm like am I get to see them cry because that's my favorite. It's the truth. Like her work is so meaningful and it's so important and it comes from the heart and this is what this podcast is about. It's celebrating what we're doing because it matters so much. So.Andrea: I think what you're doing is incredible and I think your focus on folks coming out of corporate your focus on you know the perhaps the more experienced of those who are coming out of corporate focusing on women. I think this the Venn Diagram there is like a a super powerful energetic nugget that is.I mean if we can. It's almost like splitting the atom. Right. If we can take that and we can break that apart and exploded into the world. Holy crap we are just going to have this. It will be amazing the impact will be felt by everyone here. I think what you're doing is so important.Patty: I love it. Thank you so much for those words so tell tell the peeps how they can find out more about you member keepers what's the best way for them to connect with you.Andrea: So you can follow me on Twitter. I'm aames you can go to memberkeepers.com. And if my programs open the sales page will be up and if it's not those there's a waitlist there so that will get you on my waitlist and get you signed up for my newsletter. And I also have a free Facebook group if you search for Member Keepers in Facebook.You'll see my Facebook groups so I invite anyone who's interested to join my free Facebook group and get into the conversation and I am really looking forward to connecting with some of your audience in one way or another.Patty: Andrea so important I'm going to be joining the Facebook group I think the work that you're doing is absolutely essential. We didn't talk about the nerdy stuff but your solution impacts the lifetime value of those customers. For the entrepreneur and so it's absolutely vital. People only focus on cost of acquisition. They don't understand LTV lifetime value so what you have to what your value proposition is very important.Andrea: What I'll just I'll just add one geeky thing to that and that is it costs five times more to acquire a customer than it does to retain one. So if you're focused in all of your time on marketing and sales that's marketing sales is very important. Obviously your product doesn't matter if you don't have any customers.But once you start getting customers you have got to split your focus somewhat and spend some time on making those customers wildly successful because that is going to be have so much more impact and the leverage you will have on your time you can spend five times less time with that for the same revenue and value. So yeah it's its huge when you start getting into the "gigi" numbers and things, it's youPatty: It is really significant so I cannot wait to see Member Keepers evolve. And I'd love to have you back on for an update on what's transpiring with your tribe.Andrea: I would be honored to come back.Patty: So thank you so much for being on her legacy podcast. We appreciate you.Andrea: Thanks Patty.Patty: Thank you

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Hello there. Thank you so much for joining us on Her Legacy Podcast this is episode number three with Dr. Julie McLaughlin one of my favorite people in the entire planet. She has helped me so much personally with my health but more importantly the impact that she has had on so many people. It's incredible. She came up with this process for functional medicine.And it's a it's a membership that she has and she has been in practice for 30 years and developed this program called vital health protocol that where she helps other health care professionals fine tune their approach to help their patients. Now the level of help that she has the impact that she has is incredible.I mean she's meeting with different hospitals and different high level people in the medical field to get what she's develop out into the world to so many other people so it is my great pleasure to have Dr. Julie MCLAUGHLIN On this episode is again. She is pretty amazing she truly is a luminary so welcome. And here we go.Welcome to Her Legacy Podcast. Here we celebrate women in business doing more than just climbing the corporate ladder. This is about holding a space where we celebrate what it means to be a female entrepreneur. We share the good the bad the ugly of being in business for ourselves. Our vision is way bigger than just the fancy titles. It's about amplifying the vision. Each one of us has to weave our own dent in the world. And in doing so we're inspiring other women to do the same.My name is Patty Domínguez and welcome to Her Legacy Podcast for legacy leaders like you .Welcome, Dr. Julie McLaughlin to Her Legacy Podcast is such an honor to have you on. You're one of my favorite people because I believe you're such a great servant leader for many many reasons so I'm so happy to have you on the show.Dr. Julie: Thank you. You're one of my favorite people too.Patty: All right so not that I want to get braggy. Tell me what you believe your superpower is?Dr. Julie: Oh my superpower is healing people. People who have pain people who have stuff people who have just crazy stuff going on. I have a really good superpower to figure out what's wrong with them. Totally think outside the box and get them better.Patty: I agree. So we'll share a story about that in just a minute but I definitely agree. You do have that innate ability to connect at a great level. I mean you've had you've been in business for how long. For about 30 years.Dr. Julie: 30 years. And I want to admit it. But 30 years.Patty: And yet you look like you're 32. I mean like we could talk about skin cremator. So what are you working on right now that you were really excited about in your business?Dr. Julie: Oh my gosh. I'm working on so many things because you know who wants to work on one thing. Right. So I am growing my practice even those 30 years old my practice is growing. I do community events be in a band my community because I feel like educating people in health care is super super important because it empowers them.I am working on an online platform to educate doctors. I'm working on an online platform for my patients. I'm working on Facebook lives for my patients. So we have in persons. We have an office staff a little bit of everything just because at the end of the day the more you empower people and teach them the better they can be able to take care of themselves.Patty: Absolutely. So one of the things that you're known for is your vital health protocols and it's something that you came up with it's really your I say it's your life's work and so I don't know if I have that right. But it's so special and I've seen both having spoken at one of your events and just seeing the impact that you had on fellow doctors nutritionists health coaches et cetera with your vital have protocols has been really significant and the the domino effect.You know what I mean like when we talk about legacy we say OK what's going to be here. Well beyond my time right is and I really think that a vital health protocol is a perfect example of that. So can you tell the listeners a little bit about it what makes it so unique and how did you come up with it.Dr. Julie: Well it wasn't on my bucket list. It wasn't something that I decided like hey I'm going to go teach doctors functional medicine health coaches functional medicine. I've been in practicing function medicine for 30 years. And you know back when I started practice there wasn't computers there wasn't the Internet there wasn't this connectivity.So I just did what I knew to do whatever I learned in school I was an associate with a nurse practitioner who was also a chiropractor and she did Labs on everybody. So I did Labs and everybody no one ever told me any different any chiropractic. We have a little secret that's called the chiropractic lifestyle that no one ever spoke about. That is correct. We would do it with our families. And it was nutrition and it was functional medicine but that word didn't exist. And hey just always been happy treating my patients in my office.And so I had a friend who got sick with cancer and I don't treat cancer. I you know I don't treat cancer I treat people. But you get sick with cancer. And he didn't have a very good prognosis. He only had a couple of months. He's 48 and he came and asked me to help him. And I told him I don't treat cancer I treat people. And we went through a whole process. We you know it was a whole big long process. At the end of the day he chose to do some alternative care and he outlasted his prognosis years.He led a big group in our profession and he helped so many other doctors in the profession with what he did. And because he couldn't be just people anymore. Why me to teach him functional medicine. People were asking him about it and he made me promise before he died that I would teach other docs what I do and I agree because like who wouldn't agree you know make a promise to somebody like that.And so I thought oh my gosh this is so hard. So I wrote up all my protocols and at that time the teaching doctors I have to have documented tripe got all the studies I did the whole thing. And I taught the first class and I had 20 docs there and I said you know what. That's it. One and done. I fulfill my promise. I have to do this anymore it's not my bucket list is not my my thing. But their response blew me away. It wasn't what I expected.So those doctors results like mirrored mine they they were getting unbelievable things and they were from all over the country and they were touching way more people than I could personally touch. And the stories they were coming back with were were just I just couldn't believe it. I just I was really like taken back to them and they were like when's your next one and when's your next one. And I was like well I thought it was one and done. But you know so I always say when I'm doing this is my last one there's my last one.I've been doing this for three years now and I'm not having the last one anymore. I'm putting it online and I'm going to make it more accessible to more people because at the end of the day it saves lives.Patty: It doesn't. And here's what I thought was really amazing about it when I spoke at your event I mean I definitely understood the significance of the transformation that people going into. I mean these health professionals going in before a two and a half day event. How long is your event today? Two days.Dr. Julie: Two days Yeah.Patty: Yeah. Well for like two days they walk in not knowing how to read the labs or how to conduct the process and you have such a solid proven process that after two days they can confidently go to work back on Monday let's say and start applying what they're learning.Dr. Julie: Right. That's actually it was my goal. So when I started doing this there was this one Doc that came up to me when I started like right everything up and he said I've never ordered a lab in my life. I'm straight up chiropractic. Do you think you can teach me?And I said you know what I'm going to keep you in my mind as I write this to make it super super simple. Yeah scripted turnkey. This is what it is. So when you leave on Monday morning you can do it on your first patient and you can get success and you can get the results. And you know I wasn't quite sure about that in the beginning but about 100 percent of the time everybody's doing it.Patty: It's so amazing. And so here's where just for the listeners that are out there it's like whatever it is that you know how to do whatever your superpower is and how do you translate into something that is it that could create an impact is easy to understand because you could easily I'm assuming over intellectualizes right. The labs in the speak and the but different nomenclature that is in your space you could have over intellectualized. And instead I know being on the patient side being a patient of yours I can sit across the table and you explain things in such a way that I'm like oh I get it.You know it's easy to remember it's easy to apply. So I so want to acknowledge you for having that system because both on the patients side as well as the fellow doctors that you're teaching they get it. Something happens that's very transformative. And so that proof is after two days that you're not going to see that. And it's really it has substance. It's real. It's not an inch deep and a mile wide.Maybe there's something there that is transformative so that to me that's how you know that you have a solid winner that has a longevity and the sustainability to impact many because you have that that foundation in place. So I just love that. So tell me what were there any hurdle hurdles that you had to overcome when you were implementing this or maybe was a mindset thing or are not enough people. What were some hurdles that you went through?Dr. Julie: Like when I started I thought you know I literally thought I only did this purely out of respect and out of keeping my promise. I mean I did not I didn't do for any other reason. I really I thought OK I made this commitment we're gonna do this and I'm done. And so the hurdle was that that was like in my face after words of of the results of these doctors got that I couldn't be one and done in the end that they had they kept asking me and asked me you got to help me to do this.I was like oh my gosh now I gotta do this I really have to do this. And so that that was my own mind set that I had to say this wasn't my bucket list. This wasn't where I saw my my career path at 30 years and practice going. But I had to instead embrace it and it took me time like I literally would only set one seminar next. I wouldn't say I'm going to have this one and that one and that one and that one I don't. OK I'm only going to do one more. I'm only going to do one more and as I did it.The power of the group and the changes that I saw from them. That's what motivated me. So I started out my y when I started was my friend and my promise. Right. Why now are the results that I'm seeing in patients like across the country that I would never have had any impact on in my lifetime.Patty: That's so amazing. And so how did you overcome in you recognize that you were making it about yourself by saying one more one more. And now you've just it's almost like you surrender to wow this is a gift that I have to share with many. So did you have a lot of struggle with that whole process?Dr. Julie: I did because I know because it would be easy for me just to sit in my little office and see my patients call it a day and go home. Now you know I go home I'm doing this I'm recording I'm answering my lunchtime and answering questions and you know so it's a lot more work. But the reward is someone's life there is better. I mean there's not much there's not a job that you could do that you get at the end of the day you could say I'm making a difference in someone's life. You know I'm making a difference in how they feel and in their outcome their longevity their health span.So yeah. And then also I've been able to make these connections with these other doctors which is really awesome because now we have a group of doctors who are healers and we all kind of brain trust together. And I never did that either. No. In our profession I'm sure a lot of professions there's always been infighting and clashes. And it's not that way. Everybody's so contributing and helpful and so you know it was only it was my own mindset that I had to go get over.Patty: Thank you so much for checking out today's show. We're about halfway done but I wanted to give you the opportunity to engage further as this episode incites some creativity in you if you're interested in leaving your own dent of the world leaving your legacy. I have a very special three part video series for you.That's what I call the Business Trinity an as entrepreneurs. We are looking to create a sustainable business. And what I have found is three distinct pillars to make it happen so I'm sharing that with you. Absolutely complimentary. Head on over to businesstrinity.com again businesstrinity.com. Grab that three part video series for yourself. It includes some downloadable in there and will walk away with clarity on where the opportunities are so that you will meet your legacy. Let's continue with the show.Absolutely. And isn't that always the case right. New level new devil said with a new level new devil what is your what are you recognizing is a next series of challenges that you're having right. What were you with that whole process?Dr. Julie: Oh my challenge is is that I need help in my office I need to get another docken to be able to service the people who I have in front of me. So that's one of my challenges that I need 30 years. You know it's a physical job. I need some help with that. So that's definitely a challenge. And I'm kind of picky because there are going to be taking care of my patients. I have to be really good in an hour doing what to do and then just transferring everything online which you have been super super helpful for me. And we learned more too.Patty: There's definitely more to do. But when my team I'm like God help Dr. Julie like this is really important because it's so much to it. And I just love at the beginning if I may interrupt you even saying like I'm putting all these things on mine that's so huge because most people have such a block about that they get immediately intimidated. And I've told you this personally before you have this insane ability to dive in completely like you're immersed like when you say you're going to do something you're all in and there's no you know putting the toe in the water like you're literally cannonball it.Patty: It's the most remarkable thing I've ever seen. I've never seen anybody like this so I so I just want to acknowledge you because you're so good at harnessing change and as much as you think there's other elements of course where we struggle with change. But this one you're so good at it. I just wanted to acknowledge you and that.Dr. Julie: You well you have a lot of help. You know I you know I mean I think Patty what do you think what if we did this. And what would we do. Now think of all these things but I have no idea how we're going to do all this but I'm like you. And then you're like oh it's great we can do this and this and that you have like his work flow for me and you have this little funnel set. like oh my god this is amazing because you come up with the idea and I work 100 percent on it. You put classes in.Patty: Yeah. So here's where it just too just to kind of cement the idea behind that is it's not the content has to have proper context. And when you have content you can have the best content in the world but if you don't have it positioned correctly that's where people fall short. And so what we've been able to do is having those write type of strategies kind of that eagle eye perspective on how to submit like what it is that you're going to do and how do you position. And so many things like people get caught up in the tools it's not necessary the tools that's going to get you ahead.Patty: It's the strategy behind it. So I'm like so big on that and I'm so happy that you're so receptive. Yes workflow for those of you listening is probably my favorite tool ever. I actually put it in front of my kids and they're like Ma enough with the workflow workflow. Anything is probably the best five dollars a month I spend every month.Dr. Julie: So yeah I love workflow.Patty: I got you addicted didn't I?Dr. Julie: You did I'm addicted. You organize your thoughts so good.Patty: Totally. So. OK. Questions for you what are some of your favorite tools that you're using right now in your business?Dr. Julie: Workflow.Patty: OK. Workflow we're getting a shout out.Dr. Julie: I like Camba. I am. Zoom where doing. Click Funnels I do. Wick's Cad Abby.Patty: So comfortable your name.Dr. Julie: Adobe Yeah illustrator design. Oh my gosh. I use a lot of different yeah.Patty: That's not even an issue for you to just harness the power of what the tools can do so. I acknowledge you for that. OK so pivoting a little bit what is one personal development or growth habit that you have?Dr. Julie: Every day I write down my gratitude every single day. And they have to be different every day. You can't have the same one every day because they get stale. You have to have a different one every day. And then when you're feeling like. You know stressed or something likes that in my mind I think like gratitude. What is a different gratitude?And it could be anything. It could be big little whatever it is. But that always keeps me centered because if you have that gratitude you're not going to be able to get off track. And then we start with like what are my goals for today. What do I want to get done?Know I have a giant to do list but I try to keep my goals to like three to five and then I check them off I double checking them off in work. Well you can check it out at the end. So I do that every day. And then at the end of the day I look at it and I kind of do a recap of like what did I do that was good that I was happy about.What could I change what could I have made better today. Do the goals that I wanted like I had that talk yesterday and I'm my one of my goals yesterday was I wanted five new people to come in the office asked for my talk. And I got nine.Oh my God you're so good, you're such a closer. Can I just say this like I love the fact that you're both offline and online. So you have your brick and mortar practice you connect with the community people know who you are so you're geographically like you have that exposure but then you're also know work on the online thing so if you have a brick and mortar this is it's not letting go of those community connections to call in on line.Patty: It's literally in your case you've been able to leverage both and this is what you're doing for both and I think that's really smart because that online gives you greater scale. But then the the immediate community feels. I mean this is how you're able to close the increase. The people they tell me tell me again what was the speech that you gave?Dr. Julie: I don't know. So it's a 10 minute talk and we are had like a little wellness and my part was on the eat better and I spoke about food poisoning and speeding. So random.Patty: But but let's talk about the strategy there because if it was random. Yeah but you connected with people. You had a structure for how you can close them right. So how many people were in the room.Dr. Julie: 31.Patty: And you close nine.Dr. Julie: I closed nine.Patty: That is pretty damn good. That is really awesome. Right. With a 10 minute talk no less. That is absolutely exceptional. That's amazing. OK so having a gown. What is your definition of success?Dr. Julie: Never stop the journey it's not a destination. Success is not a destination it's a process. And every part of that process when you learn and you never stop learning. That's that's your success because when you at the end of the journey you're dead you're not here anymore right.Dr. Julie: So success really is that journey that you're on. So some people think that way when I do this I'll be successful when I do that I'll be successful. Your success is that ongoing commitment to the journey that you're on to fulfill your purpose.Patty: I love that. Oh my God. I totally agree. It is this journey the ups and downs. It drives you to learn a different lesson every time and as much as you think it sucks. I always go to the Bob Marley song every little thing is going to be alright like it always is you know as ugly as it is.Patty: I mean that's literally my mantra. I love it it's like every little things gonna be alright. So question for you. Last question is after all is said and done because this is Her Legacy Podcast after all. What do you want your legacy to be?Dr. Julie: That's hard. I wanted to be that it helped people that I took really good care of them that I taught doctors how to take really good care people. They took really good care of my kids it's gonna make me cry.Patty: Big question.Dr. Julie: As a big question. And at the end of the day that I left the world a better place.Patty: I love you so much. I like to give you a hug right now. I'm just amazing I adore you. I. Ok so first before I go into my into my hole like I love fashion with Dr. Julie Special but to tell people how they can get a hold of you.Dr. Julie: Oh you can check out my Web site. It's drjuliemclaughlin.com. And there's no period after the drjuliemclaughlin.com.It has about my practice my PHD it has about speaking it has about all of it.Patty: You're amazing. Okay so guys if you are looking for help with functional medicine if there's any doctor's health care professionals I highly encourage you to check out vital health protocols. It is something that you could add to your practice. It really I love you. I mean you've been have a whole webinar talking about how you can absolutely supplement your income in your practice.I mean there are so many brilliant things that you've done. And so this is where somebody like Dr. Julie McLaughlin 30 years in practice she is legit one of an expert in functional medicine. And she's just a phenomenal person. I mean you just got. I always see you like your big heart and legs you're all her. I did it. So Dr. Julie thank you so much for being on her legacy podcast. Appreciate you and again if you want more information on how to connect with Dr. Julie McLaughlin its drjuliemclaughlin.com. You won't be disappointed. She is the real deal. So thank you again for being on.Dr. Julie: Thank you. I'll talk to you soon.Patty: Thank you so much for joining us on this episode of her legacy podcast. Make sure to hit the snooze button if you haven't already done so. That way you won't miss any of the episodes. Also if you're feeling very generous please head on over to iTunes. We have a reading and review. I love the five stars too. More importantly in her review section let me know where are you from. What are you doing? What's your business? How are you leaving your legacy? I want to know bitter so that way I can give you a shout out on my show. So take advantage that would love to hear you say that we're really creating momentum here with what we're doing out here legacy podcast with see you next time. Thank you so much for being here.

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Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Patty: Welcome to Her Legacy Podcast here we celebrate women in business doing more than just climbing the corporate ladder. This is about holding a space where we celebrate what it means to be a Female Entrepreneur. We share the good the bad the ugly of being in business ourselves. Our vision is way bigger than just the fancy titles. It's about amplifying the vision. Each one of us has to leave our own dent in the world. And in doing so we're inspiring other women to do the same.My name is Patty Domínguez and welcome to Her Legacy Podcast for legacy leaders like you hey thank you so much for being here on this episode of Her Legacy Podcast on this episode.We're going to be talking about this concept called the Business Trinity. We're going to go super macro level. I'm going to give you a little bit of a story. So one of the things that I see as a business coach and I work with many many clients many different types of businesses a lot of service providers.A lot of people who are looking to transition from maybe a corporate career into something more their own or somebody is looking just to revamp their brand altogether. And I came up with this concept called the Business Trinity and it just kind of dawned on me right through trial and error because here's a thing I have been self-employed now since 2013 January I think I worked one day in my corporate job. So I wanted to get my bonus when I got my fat check when I get the bonus.By the way they are taking a ridiculous amount of money out in taxes but nonetheless I worked I think it was literally one day in January. Then I ventured out on my own and I started you know investing heavily in myself. I literally am such a believer in investing in yourself. I invest in books and programs and different masterminds and whatnot.I think they're so essential and they help really shortcut the learning process. Now the big caveat there is that it is so easy to get set like sideline into different things and you have like massive red shiny object syndrome. So buyers beware by the way.But one of the things that I started to do as I saw this whole game of online marketing and business and how do I marry what it is that I know that I bring from my corporate career. How do I piece it together into this puzzle that makes sense?And I started to just see this blueprint because different people would approach with different things and I would explain things in a way that I thought made a lot of sense and for the most part I have a pretty good rapport with my prospective clients were like Okay are we are we understanding this. Yeah yeah sure I understand.But when I came up with this framework called the Business Trinity it's like boom. The lights went on and I get super excited when I see them get excited so the business Trinity is in essence comprised of three distinct pieces of your business and this works really great if you're a service provider.The first one is that trading time for money bucket. Now one of the things that I see quite often is when I ask a service provider what it is that they're charging they say well this is basically what the market will bear. And I can go so many different places here. But one of the things that's really distinctive as I am very much against the price war game and one of my mentors said also this concept of you want to be a category of one.I'll be talking about different concepts as we go along here in the podcast but this one is the crucial piece says because you don't want to play the price per game especially if you're a service provider.Now one of the ways that you can set yourself apart very distinctly is by creating a specific method to what it is that you do. I also call it when everybody zigging you one is Zach definitely a be doing what everybody else is doing.And so you want to position yourself in that category of one because we know that there is absolutely no competitive advantage to being the second cheapest. There is one if you want to be the very cheapest but for a service provider is probably not where you want to be.So that training time for money bucket is optimize. Once you have that specific method where you're standing out like what is the art and the science behind what it is that you do. And how do you create it. So they're only going to get it from you in a way that people are like oh that sounds really interesting. Let me find out more about what it is that you do. Why.Because you made it look like an art in a science. And again when a Zigger where everyone else is zagging or when you do that in a very effective way what happens is you creates this concept of a category of one is really cool right.So that's the first bucket. The second bucket is your leverage bucket. Now I am guilty of this myself. I when I first quit my job I started just grinding grinding grinding and I thought which again I can talk about these concepts ever. I didn't have enough leverage in my business.So I basically just bought myself a job. And one of the key things that you can do to create a more sustainable foundation for your work is to have leveraged income and leverage income can be one to many approaches instead of working with clients one on one.You can have a group coaching program which is a really great idea. You can also start a membership program which is phenomenal. And these are for example two ways where you're really optimizing your time your energy that the the exchange of energy for your time and higher being compensated is a great way to leverage your business.So you're not talking to 20 different clients at one or excuse me 20 different clients individually let's say you have 20 clients and it's one hour a week that's 20 hours versus having a group coaching program where you can really leverage your time and energy right by speaking one too many. It's really great to do that with events. There's different ways to model them. Etcetera.That is the second bucket. So accept leverage income bucket. Now the third bucket is called your passive income and the passive income is extremely cool because if you ever. Have these different types of experiences I met through a chamber. I met one individual who had had a floral shop for many many years and was incredibly talented his said one of the most prominent flower shops in my area. And they had been in business for 40 years and you know you start to have different conversations and you open up their awareness.We're like holy cow you can literally take what you know and create an online program out of this you know by the way. And so here we had this discussion. Long story short I had an opportunity to work with this particular couple to really put their intellectual property really give me that download of what it is that they knew it even though you take it for granted you're like really people would pay me for this. It turns out that the dead who's really really powerful we created an online program out of it.So this is an example of passive income because that program was developed. You know gosh it's now been two years and they still continue to get sales out of it which is really powerful just sitting there passively and I can tell you personally having been on the receiving end. When you get that dings with a ding in strive for a sale of something that you sold it's really really cool so that your passive income other forms of that is some kind of an affiliate.So the products and the tools that you're using in your business you can have some kind of an affiliate arrangement. I have affiliate in arrangements with the different tools that I personally use I would never recommend something that I don't use. So things like that create passive income and there's many different versions of that.So that business Trinity again these different components of the trading time for money bucket right where you're really creating that category of one. The second bucket being your leverage income where you're really leveraging your energy I really see that as a one to many model and then the passive income is that income where you're basically making money while you sleep.So these are the three critical components to creating at a very macro level what it is that any service provider Solopreneur entrepreneurs if they have these elements and again you don't have to be a service provider obviously but when if you are these three elements are absolutely critical to create a nice sustainable healthy business that is setting you up so that you can leave your legacy.So on the show that concept with you I do want to let you know that I do have a webinar absolutely free that I am offering to you all my dear leaders. If you're interested. Head on over to businesstrinity.com and pick up that webinar were deep dives a little bit more into will how it how do you create a category 1 for yourself right. And what are some other examples.What are the things I need to know to create that leveraged income? Or tell me more about this passive income. So in essence I've kind of synthesized it all together for you into this what. Well it's like a webinars three part series thing just explaining each one of these elements so that you can walk away with that solid plan so that your understanding like these are the elements that I need so that I have that healthy business and I hope that serves her well again head on over to her business trinity be known or not.Now her business trinity just businesstrinity.com and pick that up for yourself. Thank you for being here as always. Definitely let me know if you think about what you heard here and we will catch you on the next episode See you next time.Thank you so much for joining us on this episode of Her Legacy Podcast. Make sure to hit the subscribe button if you haven't already done so. That way you won't miss any of the episodes. Also if you're feeling very generous please head on over to iTunes give us a reading and review. I love the five stars but more importantly in Review section. Let me know where are you from.What are you doing? What's your business? How are you leaving your legacy? I want to know leadership that way. I can give you a shout out of my show. So take advantage of that. I would love to hear you say that we're really creating momentum here with what we're doing at Her Legacy Podcast will see you next thank you so much for being here.

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Patty Dominguez