The Big Money $tylist Podcast: Recent Episodes
NBR® Education
Over ten years ago, Danielle K. White, owner of DKW Styling Salon and creator of Natural Beaded Rows Extensions, had the vision to bring value and purpose to Artists through the art of extensions and strategic business, marketing, and sales strategies.
Learn the mindset and strategies crucial to your career as an Artist, and be inspired by each episode to create the life you’ve always dreamed of.
Welcome to The Big Money Stylist Podcast!
In this heartfelt episode of The Danielle K. White Show, we go beyond the bright lights of Selling Sunset to uncover the inspiring story of Mary Bonnet, a woman whose life has been marked by resilience, advocacy, and transformation. Mary shares her journey from becoming a mother at just fifteen in a small, conservative town to building a successful real estate and reality TV career. Faced with judgment and hardship, Mary forged a path that defied expectations, fueled by an unbreakable determination to provide for her son and prove the doubters wrong.
As she opens up about her struggles with infertility and her mission to bring attention to women’s health issues, Mary reveals her commitment to using her platform for good. Her story is one of grit, grace, and growth—an inspiring narrative of turning life’s darkest moments into powerful lessons of strength. Join us for a candid conversation about overcoming adversity, finding purpose, and embracing authenticity. Mary’s journey will leave you feeling uplifted, empowered, and ready to face your challenges with renewed strength.
In this powerful episode of The Danielle K White Show, Liz Webster opens up about her transformative journey from heartbreak to empowerment. Facing the isolating challenges of divorce, single parenthood, and a painful journey in the fitness industry, Liz reveals the raw truth behind her reinvention. She shares how moments of intense struggle led her to rediscover her faith, rebuild her career, and ultimately find a deeper purpose in helping other women through coaching and mentorship.
Listeners will be captivated by Liz's insights on resilience, how she channeled her pain into strength, and her commitment to lifting others as she rises. With moments of vulnerability, surprising realizations, and hard-earned wisdom, Liz's story is a powerful reminder that hitting rock bottom can be the beginning of an incredible journey toward empowerment. Take advantage of this inspiring conversation that dives into the heart of transformation, self-belief, and reclaiming your worth.
In this powerful episode of The Danielle K. White Show, Danielle and her daughter, Bailey D. White, explore how mental health challenges like ADHD, OCD, and bipolar disorder can become catalysts for success rather than setbacks. Bailey shares her deeply personal story of navigating life with these conditions, rejecting traditional education, and pursuing her passion for music. Learn how she transformed struggles into strengths, defied societal expectations, and embraced her unique path to success.
This raw and inspiring conversation touches on themes of resilience, alternative learning, and the power of using creativity as a coping mechanism. If you've ever felt different or misunderstood, Bailey's journey will encourage you to see your challenges as growth opportunities. Please tune in to hear more about her remarkable rise in the music industry and her mental health journey's role in shaping her success.
🔗 Learn more at: www.daniellekwhite.com
📸 Follow Bailey on Instagram: @bailee.d.white
📸 Follow Danielle on Instagram: @daniellekwhite
In this inspiring episode of The Danielle K. White Show, Danielle sits down with entrepreneur, author, and real estate mogul Elena Cardone to discuss the pivotal moments that shaped her journey and how she and her husband, Grant Cardone, built the renowned 10X Empire. Elena shares her fascinating story of persistence, including how she met Grant and their sacrifices to create a billion-dollar real estate and personal development business. With her unique perspective on balancing family, business, and a shared mission, Elena offers actionable advice for entrepreneurs and power couples looking to leave a lasting legacy. Listen in to discover the strategies behind their empire-building success and how you can live a 10X life.
In this exclusive episode of The Danielle K. White Show, Danielle shares her incredible story of transforming from a struggling hairstylist into a multi-million dollar beauty mogul, originally aired on The Money Mondays. Tune in as Danielle reveals how she shattered the beauty industry’s norms, doubled her prices overnight, and built a thriving brand that redefined hair extensions with her proprietary Natural Beaded Rows technique.Topics Discussed:Building a business from the ground upThe importance of authenticity in personal brandingHow to set your prices and charge what you’re worthManaging burnout and balancing family lifeOvercoming criticism and negativity in businessDon’t miss out on her game-changing insights and actionable advice for entrepreneurs looking to scale their businesses and create long-lasting success.Follow Danielle on Instagram: @daniellekwhite Learn more about Natural Beaded Rows: nbr.education Discover Isla Hand-Tied Hair: isla.com
In this episode of The Danielle K. White Show, Danielle K. White and Katie Martin dive deep into the REAL journey of entrepreneurial growth. Success isn’t a fixed destination—it’s an evolving adventure! They’re sharing powerful insights on:
Using authenticity as your competitive edge
Setting boundaries to protect your energy
The importance of community in scaling your business
Whether you’re building your empire, balancing business and family, or finding your true purpose, this episode is packed with actionable tips to help you grow in alignment with your authentic self.
Ready for growth? Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows!
Follow @DanielleKWhite and @KatieMartinStudio for behind-the-scenes content, inspiring stories, and first access to new episodes.
In this captivating episode of The Danielle K. White Show, Danielle sits down with Allie Scott, salon owner, NBR trainer, and dear friend, to share a story of perseverance, growth, and transformation. Allie opens up about her journey as a young hairstylist, the challenges of managing a blended family, and how she built Salt Lake City’s top luxury hair salon. They dive deep into balancing business with personal life, overcoming insecurities, and the pivotal moments that shaped Allie's career, from personal struggles to discovering her passion for coaching salon owners.
Allie’s transparency about dealing with narcolepsy, the highs and lows of entrepreneurship, and her relentless commitment to self-improvement will inspire anyone seeking to elevate their personal and professional life. Whether you're a hairstylist or simply in need of motivation, this episode is packed with powerful lessons on consistency, leadership, and creating lasting impact.
Tune in and discover how Allie turned her challenges into opportunities for growth.
In this debut episode of the Danielle K. White Show, host Danielle K. White introduces her new podcast, formerly known as the Big Money $tylist Podcast.
Joined by special guest Eric Rock, they dive into Eric's inspiring journey from humble beginnings to building a successful furniture and jewelry consignment business.
Eric shares his unique perspective on life and entrepreneurship, emphasizing the transformative power of tunnel vision and focus, particularly after the age of 27.
Tune in for a blend of personal stories, insights into brand building, and a touch of fashion and beauty as Danielle explores the paths that entrepreneurs take from the pit to the peak.
Don't miss this engaging conversation filled with motivation and inspiration!
In this episode of the Big Money $tylist podcast, Katie Guthrie and Krystal Coit dive into the art of planning and vision-setting to achieve success both in life and business.
They introduce the Fact Map, a powerful tool in NBR Education that helps you get clear on where you are now, where you want to be, and the steps to make it happen across four core areas—Body, Balance, Being, and Business.
Katie and Krystal share their personal experiences, tips, and insights from over 20 years combined in the industry. They talk about why treating your business like a business (not just a hobby) is crucial for growth and success, plus how intentional goal-setting can bring more balance to your life.
They also drop some exciting details about the upcoming NBR Retreat on December 11th - 13th, where you’ll learn how to create a future you love by putting the Fact Map into action.
Whether you’re a stylist or someone looking for more balance and direction, this episode is packed with practical advice you can start applying today.
Topics We Cover:
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Creating a clear vision for your life and business
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How to use the Fact Map to set powerful, actionable goals
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Overcoming self-doubt and fear in planning for your future
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How personal growth fuels professional success
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Everything you need to know about our December retreat
Show Notes: https://nbr.education/2024/09/10/plan-with-purpose-goal-setting-for-2025/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Running your business feeling like you’re on a treadmill—always moving but never really getting anywhere?
This week on the Big Money Stylist podcast, Danielle and NBR Lead Educator Krystal Coit discuss the transformative concept of stepping out of your business to work on it.
Looking for a way to actually make this shift?
Enter The Retreat, happening December 11th-13th. This isn’t just another seminar; it’s a life-changing experience where you’ll dive deep into strategies like the Fact Map—a goal-setting tool that turns your dreams into actionable plans. Plus, you’ll discover the power of being in a room full of growth-minded achievers.
Ready to break free from limitations and step into your full potential? Tune in now and get all the details on how to join us at The Retreat.
Show Notes: https://nbr.education/2024/09/03/work-on-your-business-not-in-it-the-nbr-retreat/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Welcome back to the Big Money Stylist Podcast! This week, we’ve got an incredible guest— Kayla Cardona. Her story is one of resilience, faith, and finding purpose, and trust me, you don’t want to miss it.Kayla gets real with us about her journey from being a single mom to discovering her passion in real estate and life coaching. She shares the ups and downs she’s faced along the way, and how faith and vulnerability have played a huge part in her growth. Plus, she talks about her coaching program, Breakthrough, and her podcast, Pain to Power, where she shines a light on stories of strength and transformation.We dive into everything from the power of community to embracing the messy parts of life and finding your purpose in the process. If you’re looking for a serious dose of inspiration and some real talk about overcoming adversity, this episode is for you.
Show Notes: https://nbr.education/2024/08/27/transforming-pain-into-purpose/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
In this episode of the Big Money Stylist Podcast, Danielle sits down with renowned dermatologist and skincare expert Dr. Stefani Kappel for an inspiring conversation on career, skincare, and self-care. With over 15 years of experience in dermatology, Stefani shares the challenges and triumphs she’s encountered while building a successful career and balancing motherhood.
Stefani discusses valuable topics like alopecia, the differences between scarring and non-scarring types, and how her go-to method, Natural Beaded Rows (NBR) extensions, supports healthy hair and scalp health.
Stefani also offers expert advice on injectables, including Botox, Dysport, and Daxify, emphasizing the importance of choosing a board-certified professional. She further explores the world of laser treatments and her innovative skincare line, MD-AIRE, which blends the latest scientific advancements for glowing healthy skin.
Throughout the episode, Stefani’s passion for educating her clients and advocating for a holistic approach to skincare shines through. Whether you're curious about dermatology, hair health, or how to succeed as a female entrepreneur, this episode is packed with actionable insights you won't want to miss!
Key Takeaways:
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The importance of selecting board-certified professionals for injectables.
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How Natural Beaded Rows (NBR) extensions support scalp and hair health.
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A holistic approach to skincare, blending treatments with a healthy lifestyle.
Listen now to be inspired by Stefani Kappel’s journey and learn practical tips for elevating your skincare and self-care routine!
Show Notes: https://nbr.education/2024/08/20/insider-tips-on-dermatology-skincare-and-hair-extensions/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
What does it take to fly between states, manage two salons, and still find time for personal growth? Ashlee Vance unveils her secrets on today's episode.
Ashlee isn't just a talented stylist; she's a powerhouse salon owner with two thriving locations in Oregon and Texas. She opened up about the challenges and triumphs she faced while establishing her salons, especially during the tumultuous times of 2020. Her story is a testament to the power of commitment, faith, and the importance of setting boundaries.
We explored her new podcast, "Healing the Industry," which aims to address and rectify many backward practices in our industry. Ashlee's mission is to create a supportive community over competition, passionately believing in the transformative power of intentionality and connection.
One of the key takeaways from our conversation was the importance of valuing oneself and setting clear boundaries to avoid burnout. Ashlee shared her personal experiences of flying back and forth between states, managing her salons, and the pivotal moments that led her to raise her prices and set stricter policies.
We also touched on the significance of faith in her journey. Ashlee emphasized how embracing her faith openly has helped her attract like-minded clients and team members, creating a more cohesive and supportive environment.
For those interested in learning more about Ashlee's coaching program, you can find her on Instagram at @ashlee.nova.strands and @healing.the.industry. Her program focuses on helping members of the beauty industry establish boundaries and achieve a balanced, fulfilling careers.
Show Notes: https://nbr.education/2024/08/13/healing-the-industry-with-ashlee-vance/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Mindset is everything! In every situation, we have the opportunity to rewrite the narrative and adopt a positive outlook. It’s been proven that having a positive mindset contributes to our overall health and well-being, but in case you had any doubt, guest Kaitlin O'Toole shares her story on today’s episode.
Kaitlin's journey is nothing short of amazing. Given just five years to live, she changed the tides of her story.
Kaitlin opens up about her battle with multiple autoimmune diseases, including neurological Lyme disease and scleroderma, which significantly impacted her life. Despite a grim prognosis, Kaitlin refused to accept this fate. She moved to California, made a profound internal shift, and embraced life with a new mindset and purpose. Her story is marked by resilience, belief, and the transformative power of the mind-body connection.
Kaitlin shares her miraculous recovery journey, including her decision to stop taking her medication and live purposefully, leading to astounding progress.
Join us for this powerful episode of the Big Money $tylist Podcast. Kaitlin's story is a reminder that no matter how difficult life may seem, there is always hope and the possibility of a brighter future.
Show Notes:https://nbr.education/2024/08/06/the-power-of-positive-mindset/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
In this episode of the Big Money Stylist Podcast, Danielle K. White sits down with fitness expert and entrepreneur Natalie Jill. Get ready for an inspiring chat as Natalie shares her journey from corporate America to becoming a fitness icon.
Natalie gets real about her personal struggles and triumphs, revealing how she overcame major life challenges like weight gain, divorce, and financial loss to build a thriving fitness brand. She talks about those pivotal moments that pushed her to rebuild her life and create something amazing.
Her story highlights the power of making clear choices, setting a vision, and taking action toward your goals.
Danielle and Natalie dive into the importance of being authentic, always learning, and the magic of sharing your story to inspire others. Natalie’s journey is a true testament to resilience, determination, and believing in yourself.
This episode is full of valuable insights and practical advice for anyone looking to transform their life and career.
Whether you're facing personal challenges or just need some motivation to take your business to the next level, this conversation is one you won’t want to miss.
Tune in to hear Natalie Jill’s inspiring story and learn how you can apply these lessons to your own life, paving the way for your success.
Show Notes: https://nbr.education/2024/07/30/empowering-women-through-fitness-natalie-jills-mission/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
From humble beginnings to incredible success, this episode is a must-listen for anyone chasing their dreams.
In this episode of the Big Money Stylist Podcast, Danielle K. White chats with Emily Ford, a powerhouse entrepreneur and motivational speaker.
Emily's story is a testament to grit and determination—she went from sleeping on a mattress on the floor to becoming a top-ranking network marketer and successful businesswoman.
They discuss embracing your calling, the power of being authentic, and balancing masculine and feminine energies in life and business.
Emily also shares exciting news about her Fortitude mentorship program and her upcoming book, "Never Be Shaken."
This episode is packed with actionable insights and inspiring stories that will motivate you to lean into your strengths and chase your passions with confidence.
Show Notes: https://nbr.education/2024/07/23/you-are-the-it-factor-of-your-brand
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
🙅♀️ Canceling Toxic Salon Culture
This week on Big Money $tylist Podcast, Katie Guthrie and Sarah Stephenson dive into the shift away from toxic salon environments. Sarah shares her story of moving from various salon jobs to owning Vibe Extension Lounge, all while building a positive and supportive culture.
We talk about the struggles of traditional salons, the importance of core values, and why having a community like NBR is crucial to ending toxic salon culture for good.
Tune in and help be part of the change our industry needs 🌟
Show Notes: https://nbr.education/2024/07/16/how-stylist-culture-is-changing-for-the-better/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Ever wondered how to launch a successful brand while working two jobs? Nicole did just that with her athleisure line Coco on the Go.
In this episode of the Big Money Stylist Podcast, Danielle K. White catches up with Nicole, the founder of Coco on the Go, a fitness apparel brand.
Nicole's journey is nothing short of inspiring—she launched her brand nine and a half years ago while holding down two jobs.
Nicole shares the ups and downs of building her business from scratch, emphasizing the importance of using quality materials and how her brand has evolved with social media.
She also gets personal, opening up about her fertility treatments and the balancing act of motherhood and entrepreneurship.
This conversation dives into the heart of what it takes to succeed—consistency, passion, and the power of a supportive team.
This episode is a must listen for anyone seeking inspiration for following their dreams.
Show Notes: https://nbr.education/2024/07/09/turn-your-passion-into-your-superpower/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Wondering what it looks like to work in the big city of LA right off the Sunset Strip? Well, today you’ll get a peek into the life of Emily Flam, a Licensed NBR Artist who has the dreamiest social media marketing.
As we stalked her profile and saw her beautiful transformations, we knew we had to get her on the podcast.
Emily shares her journey from dreaming of big city life to making it a reality by moving to California and joining the team at Kashmir Extension Salon with NBR Director of Education, Katie Guthrie.
Now getting into marketing, they chat about how important it is to show up authentically on social media, the ups and downs of being a commission artist, and the personal growth they've both experienced in their hair industry careers.
Katie and Emily also discuss the significance of continuous learning, setting goals, and how NBR (Natural Beaded Rows) can truly transform clients' lives.
Emily opens up about her experiences moving from a commission salon to a suite and then back to a commission salon, emphasizing the importance of aligning with a brand that shares her values and marketing yourself to attract the right clients.
Their conversation is full of insights on embracing your journey, the impact of mentorship, and finding your voice within a brand. This episode is a must-listen if you’re looking to grow your career and personal brand.
Show Notes: https://nbr.education/2024/07/02/confessions-of-a-6-figure-extensionist/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
How would you feel if you had an insanely loyal clientele in a commission salon where a stylist can go to anyone and know they’re going to get an amazing service? Pretty damn good right?!
Well, in this episode, Krystal Coit is sitting down with DKW Styling Salon’s Client Retention Queen Jacqui Veta chat about what it really takes to build a loyal following as a commission artist in the hair industry.
Jacqui walks us through her journey, starting from days of assisting and learning different hair extension methods to making the big decision to switch from being a rental stylist to a commissioned at DKW Styling in Laguna Beach.
Krystal and Jacqui keep it real, talking about why being authentic, providing consistent client experiences, and clear communication are so so important to building a loyal clientele.
Jacqui even shares her own experiences with managing client expectations, the importance of saying no for the health of the client's hair, and how to stay professional yet personal on social media.
They also dive into the ups and downs of keeping clients happy, especially in a commission-based salon where sharing clients happens all the time.
They discuss how to handle feedback and the occasional unhappy client, highlighting the need for humility, integrity, and those tough conversations that can actually improve the client experience.
Get ready because this episode is packed with helpful advice that you can implement today to keep those clients coming back for more each month!
Show Notes: https://nbr.education/2024/06/25/creating-a-cult-like-following-within-a-commission-salon/
Join Our Insider List: https://nbr.education/insider-list-opt-in
Instagram: https://www.instagram.com/naturalbeadedrowsextensions/
Krystal, NBR Lead Educator, is spilling the tea on how to increase your income and become a 6-figure hairstylist.
She’s sharing powerful insights for commission stylists aiming to achieve a six-figure income by focusing on high-ticket services they love.
Krystal highlights the importance of discovering your passion and aligning your services accordingly. And emphasizes that high-ticket offers, like NBR extensions, as essential for reaching six-figure earnings.
Krystal will walk you through how to create strong marketing for your services with model calls, showcasing transformations, and how to leverage social proof on social media.
One of her big marketing tips? Consistent posting and promoting of your top dollar services to phase out less desired ones, leading to a fulfilling career that pays you your worth. This episode is essential for any stylist wanting to boost their career and income by doing what they love.
In this episode:
00:00 - Introduction to achieving a six-figure income as a commission stylist.
02:30 - The importance of defining your passion and high-ticket services.
05:00 - How to build a case for your services through model calls.
07:45 - Growing your social proof and showcasing transformations.
10:15 - The role of consistency in building and promoting your brand.
12:50 - Phasing out services that don't align with your goals.
15:30 - Recap and closing thoughts on building a successful stylist career.
You know that feeling when you just want a change and decide to get bangs or chop all your hair? Well, over at NBR HQ, we felt like the NBR Brand needed a makeover.
I mean, we’ve been around for 13 years, and while we’ve revamped ourselves occasionally, we decided a big change was in order.
In this episode of the Big Money $tylist podcast, Danielle K. White and Katie, the NBR Director of Education, dive into the biggest transformation of NBR Education yet.
So, what got a makeover? Well, kind of everything! Branding, Messaging, Education Curriculum—you name it—we’ve been working on it for the past year and a half! (Good things take time!)
And what we learned in the process was invaluable.
Let us know your thoughts and feedback at support@nbr.education
Making business decisions can be tough, but in this episode of the Big Money Stylist podcast, Danielle K. White and Lori Harder reveal how aligning your business choices with your personal values leads to undeniable success.
Lori opens up about the challenges and dark moments she faced while pivoting from her initial business idea—a canned wine venture—to launching her groundbreaking product, GOCI, a drinkable skin routine.
She emphasizes the importance of stepping into uncomfortable situations to foster growth and the power of sharing struggles for mutual support. Lori advises entrepreneurs to start small, gather proof of their capabilities, and maintain momentum in their endeavors.
Get ready to feel inspired, tackle new challenges, and embrace growth as Lori story highlights resilience, vulnerability, and the significance of pivoting when necessary.
Check out the latest episode of the Big Money Stylist podcast for game-changing marketing tips tailored specifically for hairstylists!
In a world where standing out is key, digital marketing has become a hairstylist's best friend. But with algorithms changing faster than a hair color trend, how do you keep up?
This episode dives deep into salon marketing strategies that actually work, emphasizing the power of authenticity and consistency in your content. Discover why being true to yourself is the ultimate marketing tool. Whether you specialize in natural colors, fashion shades, or hair extensions, clarity is key to attracting your dream clients and setting yourself apart from the competition.
Feeling lost in the digital marketing maze? Seek marketing coaching tailored for hairstylists, like the NBR Education 2-Day Hair Extension & Business Class. Learn not only the art of Natural Beaded Rows extensions but also essential business, marketing, and sales strategies to skyrocket your success.
While Instagram is a powerhouse, expanding your reach across platforms like blogging, Pinterest, and YouTube can amplify your marketing efforts. Remember, it's not about overwhelming yourself with content creation. Start small, get comfortable, and watch your career flourish!
But the ultimate marketing strategy? Building a community. Surround yourself with like-minded individuals through online programs or local networking to fuel your success. Unlock your full potential with these hairstylist marketing tips and watch your career soar to new heights!
Follow NBR on Instagram: https://www.instagram.com/naturalbeadedrowsextensions
Website: https://nbr.education
In this episode of the Big Money Stylist Podcast, Danielle K. White, the creator of Natural Beaded Rows (NBR) extensions and ISLA Hand Tied Hair, is joined by fellow stylist and salon owner Danielle Sprando. The conversation dives into the challenges and triumphs of becoming a new salon owner, the importance of effective communication and education with apprentices, and the ongoing journey of personal and professional growth.
Danielle S. shares her recent experience of opening her salon and the goals she has set for herself, including becoming a better leader and mentor for her team. The discussion also touches on the value of setting realistic goals, the concept of living in "the gap" versus "the gain," and the significance of appreciating current achievements while striving for future success.
Your Top 5 Action Items From this Episode:
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Communicate Effectively: Whether you're working with clients or training apprentices, clear and detailed communication is key. Start practicing over-communication to ensure everyone is on the same page.
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Set Structured Goals: Instead of vague resolutions, set specific, structured goals that align with your personal and professional aspirations. For salon owners, this might mean focusing on becoming a better leader and educator.
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Appreciate the Present: While it's important to have future goals, don't overlook your current successes. Practice gratitude for where you are now and the progress you've made.
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Seek Continuous Education: No matter how experienced you are, there's always room to learn and grow. Consider enrolling in advanced courses or workshops to refine your skills and stay updated with the latest industry trends.
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Delegate with Oversight: As a salon owner, learn to delegate tasks effectively. If you're not keen on managing certain aspects of the business, hire someone with the right experience and establish regular check-ins to stay informed.
____________________
Let’s Connect...
Education for Hairstylists
➜ https://nbr.education/#homepageopportunities
Find an NBR Artist Near You!
➜ https://nbr.directory
Subscribe to The Big Money Stylist Podcast
➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5
➜ https://www.instagram.com/naturalbeadedrowsextensions
➜ https://www.instagram.com/isla.naturalbeadedrows
In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Jennifer Bomes, a Licensed NBR Artist and salon owner from Fort Collins, Colorado. They discuss the challenges and triumphs of being a salon owner, the importance of continued education, and the need to adapt to the ever-changing landscape of social media marketing.
Jennifer shares her journey from working solo to opening her own salon and hiring new stylists. She talks about the overwhelming nature of managing multiple roles and the importance of delegating tasks to maintain a work-life balance. Danielle and Jennifer also touch on the significance of supporting each other as entrepreneurs, especially when both partners run their businesses.
The conversation highlights the current state of the industry, where clients are more discerning about where they spend their money, and the necessity for stylists to elevate their marketing efforts beyond just posting pretty photos. They emphasize the need for a comprehensive approach that includes a strong online presence, positive reviews, and effective promotional strategies.
Danielle and Jennifer also stress the importance of personal relationships, advocating for regular date nights to connect with significant others amidst busy entrepreneurial lives.
Biggest Takeaways & Action Items For You!
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Evaluate Your Marketing Strategy: Assess your current marketing efforts and identify areas that need improvement. Consider diversifying your approach to include email marketing, Pinterest, and other platforms.
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Embrace Continued Education: Stay updated with the latest techniques and business strategies by enrolling in courses or attending workshops. Consider programs like NBR Education to enhance your skills.
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Delegate and Build a Team: Recognize when you need help and delegate tasks to capable team members. This will allow you to focus on areas where you excel and grow your business more effectively.
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Set Measurable Goals: Define clear, measurable targets for your business and track your progress. Adjust your strategies based on the results you achieve.
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Prioritize Personal Relationships: Schedule regular date nights or quality time with your partner to maintain a healthy relationship outside of work.
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Manage Seasons of Hustle: Acknowledge when you're in a period of intense work and plan accordingly. Ensure that your hustle leads to progress and avoid getting stuck on the "hamster wheel."
Remember, building a successful salon business is about more than just hair—it's about personal growth, strategic planning, and creating a life that balances professional success with personal fulfillment.
____________________
Let’s Connect...
Education for Hairstylists
➜ https://nbr.education/#homepageopportunities
Find an NBR Artist Near You!
➜ https://nbr.directory
➜ https://www.instagram.com/naturalbeadedrowsextensions
➜ https://www.instagram.com/isla.naturalbeadedrows
Get ready for an incredible episode this week of the Big Money Stylist podcast as Danielle sits down with the fabulous Austen Greer, a hairstylist whose journey from a small town to the big city is nothing short of sensational. Austen spills the tea on her move from a small Louisiana town to the big city of San Antonio, Texas, seizing the chance to skyrocket her career during the rollercoaster that was the COVID-19 pandemic.
Hold on to your hairbrush as Austen shares her experience of joining the NBR (Natural Beaded Rows) Academy, turning her income into a success story within just one year. They spill the secrets on putting in the work, being strategic with social media, and rocking the blogging game. Austen's advice on finding your target audience and speaking authentically will have you ready to slay your own styling game.
But it's not all glitz and glamour! Austen gets real about the challenges faced when moving to a new city – the loneliness, the self-discovery at conventions, and the humbling realization that growth is a lifelong journey. Austen spills the tea on dropping ego and seeking help, both in life and business, making this episode a must-listen for anyone on the path to success.
Get ready to be inspired as Austen's passion for hair and its transformative power shines through every word. They share heartwarming stories of boosting confidence and changing lives through hairstyling. Austen's journey is a testament to the fact that with grit and determination, success knows no bounds, regardless of where you start.
Whether you're a fellow stylist craving inspiration or just someone intrigued by the magic of transformation, this episode is your ticket to a world where dreams are styled into reality. Get ready to be motivated, entertained, and inspired to chase your goals and embrace every opportunity that comes your way!
____________________
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Education for Hairstylists
➜ https://nbr.education/#homepageopportunities
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Get ready to supercharge your client consultations in the latest episode of the Big Money Stylist podcast!
Join Danielle K White and Licensed NBR Artist Ashley Phillips, as they spill the secrets to mastering the art of client consultations. Hailing from the vibrant Bespoke Extension Lounge in Burbank, California, Ashley brings a wealth of experience and a touch of artistic flair to the conversation.
In this episode, dive deep into the world of meaningful client connections and discover why understanding your clients' needs is the ultimate game-changer. Ashley shares her journey as a licensed artist, offering priceless insights into the nuances of successful consultations. But that's not all – the hosts get real about the magic ingredient that transforms any salon visit into an unforgettable experience: positive client interactions.
Whether you're a seasoned pro or just starting in the industry, this episode is your golden ticket to mastering consultation strategies and elevating your client interactions to a whole new level.
Don't miss out – hit play now and soak in the wisdom to revolutionize your approach to client consultations! 🎙💇♀️✨
Join Danielle in this week's Big Money Stylist Podcast as she talks to Nina Pelfini, a veteran hairstylist, Licensed NBR Artist, and salon owner with 21 years of experience.
The episode begins with Nina's journey within her career as a hairstylist, her aspiration to go beyond the boundaries of hair styling through the NBR Academy, and her commitment to uplifting and empowering other women.
With a mastery of over two decades, Nina shared her epiphany of conquering the artistry of hair and feeling a magnetic pull towards new challenges. While she loves the art of hair, she desires to create a lasting impact and empower others to know that they are capable of their dreams, and doing something new that maybe makes her palms a little sweaty!
Throughout their conversation, Nina highlighted the importance of women supporting and empowering one another. I mean can’t we all be like Taylor Swift and Beyoncé?
Nina shared stories of times when people judged her and had certain expectations because of society's “rules”. These judgements used to hold her back from reaching her full potential and living her life by her design, and now she’s stepped into her power and knows she can help other women do the same.
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Education for Hairstylists ➜ https://nbr.education/#homepageopportunities
Find an NBR Artist Near You! ➜ https://nbr.directory
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In this episode of the Big Money Stylist podcast, host Danielle K. White sits down with Skye Taylor, a Licensed NBR Artist and a member of the NBR Mastermind.
They discuss Skye's journey in the hair industry, her discovery of Natural Beaded Rows (NBR) education, and how she has evolved her marketing message to attract her dream clientele.
Skye shares her experience as a hustling mom and how she has found success by being authentic and sharing her story.
Tune in to learn how Skye's shift in messaging has led to more authentic leads and a thriving business.
Don't miss this inspiring conversation about finding your niche and building a successful brand.
If you're interested in learning more about Natural Beaded Rows education, visit www.nbr.education And don't forget to share this podcast episode with your friends who are looking to make a difference in the hair industry.
Stay tuned for more inspiring conversations on the Big Money Stylist podcast!
____________________
Let’s Connect...
Education for Hairstylists
➜ https://nbr.education/#homepageopportunities
Find an NBR Artist Near You!
➜ https://nbr.directory
Subscribe to The Big Money Stylist Podcast
➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5
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➜ https://www.instagram.com/isla.naturalbeadedrows
Welcome to this week's Big Money Stylist Podcast! Join Danielle as she chats with seasoned hairstylist and Licensed NBR Artist, Ashley Hamman, revealing the secrets behind her two-decade journey in the hair industry.
Ashley, a perpetual student immersed in our Mastermind program, spills the tea on passion meeting growth. Discover her mantra for staying ahead of the curve and praising educational experiences. Rewind to 2019 when Ashley specialized in Natural Beaded Rows (NBR) at BMS Con4, transforming her brand and attracting a premium clientele.
Explore Ashley's insights on marketing, emphasizing the importance of an online presence and genuine connections. Community takes center stage as she shares the magic of our Academy and Mastermind program, highlighting the support system crucial in chasing dreams.
Ashley's story is a symphony of perpetual learning, salon haven nurturing, and embracing change. Hairstylists, tune in for inspiration – the spotlight is yours for the taking! Listen now!
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Education for Hairstylists
➜ https://nbr.education/#homepageopportunities
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In this exciting episode of the Big Money Stylist podcast, join us as Danielle has a heart-to-heart with the incredible Licensed NBR Artist Christina Spence. Get ready to be inspired as they dive deep into Christina's remarkable journey with NBR hair extensions.
Find out how Christina stumbled upon NBR and how it completely transformed not just her business but her life. You'll hear about the ups and downs, the lessons learned, and the invaluable insights that come with her experience.
The conversation doesn't stop there – they tackle the unique challenges of marketing in the world of hair and beauty. Christina and Danielle spill the beans on their secrets for finding leads and creating authentic connections with clients.
If you're a hairstylist looking to level up your game, this episode is a goldmine of wisdom. Discover how to adapt your marketing strategies in a changing landscape and unlock the potential for growth in your business.
Tune in, get inspired, and let's take your hair journey to the next level!
____________________
Let’s Connect...
Education for Hairstylists
➜ https://nbr.education/
Find an NBR Artist Near You!
➜ https://nbr.directory
Subscribe to The Big Money Stylist Podcast
➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5
Follow Us on Instagram!
➜ https://www.instagram.com/naturalbeadedrowsextensions
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Welcome to the Big Money Stylist Podcast! It's time for a chat with none other than Lindsey Taylor, a Licensed NBR Artist and the mastermind behind a gorgeous studio Northern California.
Lindsey, with her creative flair and a heart full of dreams, recently made a bold leap from the traditional salon life to her very own independent studio suite. Can you believe it? This was a decision she had been stewing over for two years! We're about to spill the tea on how and why she made this epic transition.
This chat is also jam-packed with wisdom about being in tune with your goals and finding a crew that's got your back. Personal and professional growth, baby! 🌟
So, pour yourself another cup of coffee, and let's get ready to soak up some inspiration from the amazing Lindsey Taylor!
____________________
Let’s Connect!
Education for Hairstylists
➜ https://nbr.education/
Find an NBR Artist Near You!
➜ https://nbr.directory
Subscribe to The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7MjpFZv4pv7BPC9m2n?si=a90b3264580146d5
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➜ https://www.instagram.com/isla.naturalbeadedrows
➜ https://instagram.com/dkwstylingsalon
In this week's Big Money Stylist Podcast, host Danielle sits down with Liz Leifken, a Licensed NBR Artist based in Orange County, California. Join us as we explore Liz's journey in the hair industry, from haircuts to mastering the Natural Beaded Rows (NBR) method. Discover how Liz harnessed the Power of Education, overcoming initial doubts about enrolling in NBR Education and attract high-paying NBR clients.
Liz's pursuit of a Balanced Life is another highlight as she transitioned to a more manageable work schedule, prioritizing quality time with loved ones and personal interests. Setting boundaries with clients and initiating difficult conversations about pricing changes, she navigated these challenges with grace and respect. Liz's journey is an inspiration for artists seeking work-life balance and career success, emphasizing the importance of self-care, education, and transformative change. Don't miss this episode! #HairIndustry #NBR #WorkLifeBalance #SuccessStory #SelfCare #Education
Welcome to the Big Money Stylist Podcast! In this week's episode, we're diving into the fascinating journey of Riley O'Donnell, a Licensed NBR Artist who has redefined the hairstyling industry. 🎉
Join us as we explore:
🔓 Breaking Free with NBR - Riley's story of discovering the freedom and independence that NBR education offers, enabling hairstylists to regain control of their lives and schedules.
🌅 The Power of Routines - Learn how Riley's morning and night rituals are pivotal in setting her up for success and ensuring that elusive work-life balance.
📚 Continuous Growth and Inspiration - Discover how attending NBR classes and conventions has fueled Riley's journey to success. These experiences have kept her motivated, rejuvenated, and at the forefront of the industry.
🌟 Riley's story is a testament to the transformative power of passion and daily routines. It's a source of inspiration for anyone seeking to take control of their career and live life on their terms.
Tune in to this episode and embark on a journey of empowerment, motivation, and success. 🚀 Don't miss it! #BigMoneyStylistPodcast #NBR #HairstylistLife #SuccessJourney #Routines #Inspiration
Join us for an inspiring episode featuring Addie Steinberg as she shares her incredible journey of embracing the flow, letting go of rigid expectations, and finding joy in unexpected places!
In this episode, we dive deep into Addie's remarkable story as a hairstylist, studio suite owner, and master of Natural Beaded Rows (NBR) extensions. From her personal desire for stunning hair to her pursuit of structured education, Addie's path to NBR expertise is a tale of determination and growth.
Discover how Addie's journey transformed her professional life and her mindset. She learned to adapt quickly, navigate twists and turns, and savor the present moment. Her story offers valuable personal and professional development lessons, emphasizing the importance of embracing the unknown and finding joy in the journey.
Tune in to this episode, and let Addie's story inspire you to ride the waves of life with grace and joy. Subscribe now to catch this enlightening conversation, and don't forget to share it with your friends and colleagues!
Welcome to the Big Money Stylist podcast, where we're diving deep into the inspiring journey of Sarah Stevenson and Brett Cody, from eager students to thriving salon owners. Sarah and Brett, both licensed stylists, embraced continuous learning through the Natural Beaded Rows (NBR) program, highlighting the importance of ongoing growth. NBR wasn't just about techniques; it was about building a supportive community that played a pivotal role in their journey. Sarah and Brett overcame financial hurdles by taking calculated risks and investing in themselves, funding their salon venture without loans. Hairstyling for Sarah and Brett is about more than just looks; it's about instilling confidence and self-worth in their clients, creating positivity. Their journey underscores lifelong learning, community support, financial resilience, and transforming lives. Follow their lead to unlock your potential and create your unique success in the beauty industry. Ready for your remarkable journey?
In this week's episode of the Big Money Stylist Podcast, NBR Educator Sarah Stephenson had a heart-to-heart with Licensed NBR Artist Amanda Smith, the owner of 573 Studio in Columbia, Missouri. Her journey is both inspiring and relatable, especially in the face of opening her salon during the challenging days of the pandemic.
Amanda's story revolves around her passion for creating a salon experience that's personal and intimate. She transformed this vision into a thriving reality, attracting clients who resonated with her unique approach.
But Amanda's journey isn't just about business; it's about mindset shifts and decision-making. She shares how taking action in uncertain times led to her salon's success, along with her lessons on maintaining a balance between her professional and personal life.
One of the standout aspects of Amanda's story is her unwavering commitment to growth. She believes education is a lifelong journey and is constantly open to new ideas and techniques, keeping her salon at the forefront of the industry.
Above all, Amanda's story is about gracefully navigating change and seizing opportunities as they come. Her journey is bound to inspire anyone seeking positive changes in their lives and businesses. So, plug in your headphones and join us as we uncover Amanda's personal and professional transformation.
Welcome to the BMS Podcast! This week, co-host Christina Fuentes, a Licensed NBR Artist, shares her inspiring journey in the hair industry.
Christina's career began in 1998, but she yearned for more fulfillment. She found it in specializing in NBR hair extensions, attracting clients seeking the best.
A pivotal moment for Christina was embracing niche marketing, which allowed her to create an extraordinary client experience and build a loyal clientele.
Burnout was a challenge, but Christina made the brave choice to move closer to home, prioritizing family.
She gracefully transitioned long-time clients by personally reaching out and using voice memos, ensuring they felt valued.
Today, Christina thrives in her studio, Stitch Hair Atelier, where she transforms clients' hair and lives, all while prioritizing her well-being.
Her journey is an inspiration for artists pursuing happiness and success by embracing change, specializing, conquering burnout, and putting family first. Tune in for the full story!
Welcome to the Big Money Stylist podcast!
In this episode, we dive into the world of hairstylists with a mission. Join Licensed NBR Artist Sarah Dolin and NBR Educator Sarah Stephenson, who are about to share their incredible journeys.
Sarah Dolin, from St. Louis, Missouri, takes us on a journey of burnout and rediscovering her passion. After 17 years in the industry, she found herself at a career crossroads. But instead of quitting, she started a new chapter, attending an extension method class in California that reignited her passion and transformed her business.
One key lesson from Sarah's journey? Prioritizing self-care and taking control of your schedule can lead to a better work-life balance and improved performance as a stylist.
Sarah Stephenson emphasizes the importance of continuous learning. Despite being a successful stylist, she keeps pushing herself to learn and grow, ensuring her clients get the best.
Sarah Dolin's story doesn't stop there – she opened her salon during the challenging year of 2020 and has big plans for the future.
Their stories inspire us to persevere, prioritize self-care, and embrace change. They remind us that our passions can reignite, and our careers can flourish.
Join us for more inspiring stories, tips, and tricks in the world of hairstyling on the Big Money Stylist podcast. Until next time, keep chasing your dreams, one strand at a time.
Welcome to another exciting episode of the Big Money Stylist Podcast, where we dive deep into the fascinating world of beauty and entrepreneurship. In this episode, we have a truly inspiring story to share with you.
Join us as we explore the incredible journey of Britta Van Boerum, a shining star in the beauty industry. At just 22 years old, Britta defied industry norms, rising from a budding stylist to a thriving salon owner. Her story is a testament to the power of determination, vision, and a strong salon culture.
This episode is packed with insights and inspiration for aspiring salon owners, stylists, and entrepreneurs. Britta's story reminds us that age is just a number, and with the right mindset and dedication, anything is possible.
In this inspiring episode, join Danielle as she dives into the personal journey of Bre Gentry, a successful hairstylist and salon owner.
Bre shares her story of starting her salon at a young age, navigating the challenges of marriage and motherhood, and her experience with the Big Money Stylist program.
She opens up about the struggles she faced and the decisions she made to create a more fulfilling and balanced life.
Discover how Bre's commitment to growth and her vision for the future led her to explore new opportunities, including her dream of creating a retreat house to serve and empower women.
Get ready to be inspired and motivated to pursue your own dreams and find balance in your personal and professional life.
Don't miss this powerful conversation that will leave you feeling empowered and ready to take on new challenges.
Don't forget to hit that "Subscribe" button if you found it helpful.
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Welcome to the Big Money Stylist Podcast with your host, Danielle K White!
In this episode, Danielle is joined by DKW Styling Salon Artist Katherine Raynor as they dive into the topic of how the rise of social media algorithms has dramatically impacted our ability to make money and gain visibility in today's oversaturated market.
Remember the good old days when social media first started, and getting noticed was relatively easier?
Well, as the market became oversaturated with content, standing out and gaining visibility has become a real challenge. But fear not; Danielle and Katherine are here to share some valuable insights on how you can still succeed!
They emphasize the need to differentiate yourself from the competition and evolve your strategies continually.
What worked five years ago may not work today, so adaptation is key. Stay ahead of the game by analyzing marketing strategies and making educated decisions based on insights, analytics, and trends.
It's not about throwing ideas at the wall and hoping they stick, but rather using data to inform your marketing decisions.
Speaking of data, the hosts discuss the impact of social media algorithms on engagement and ego. It's easy to get caught up in the number of likes, but Danielle and Katherine remind us that even a smaller number of likes can hold significant value.
The focus should be on continuous improvement and growth, not just chasing vanity metrics.
Now, for all our fellow hair stylists out there, Danielle and Katherine address the unique challenge of balancing entertaining guests and focusing on your art.
They understand the struggle of trying to create a perfect hairstyle while keeping the clients engaged and comfortable. Being present at the moment and reading the room is crucial to creating a welcoming environment.
However, they acknowledge that this balancing act can be exhausting, and hair stylists often feel drained at the end of the day.
They share practical tips on how to manage this exhaustion and still find time for personal lives and self-care.
So, join Danielle K. White and Katherine Raynor on this eye-opening episode as they navigate the complexities of social media algorithms, marketing strategies, and the art of being a successful and fulfilled hair stylist in today's fast-paced world.
In life, we often find ourselves standing at the crossroads of comfort and growth. It's natural to feel the tug of familiarity and the security of the known. But what if we told you that by taking a daring leap of faith, you could unlock opportunities for personal and professional growth?
The truth is, the path to extraordinary achievements are rarely paved with certainty and predictability. It's the risk-takers and the fearless dreamers who dare to step into the unknown, that truly push the boundaries of what's possible.
Taking a leap of faith means summoning the courage to let go of the familiar and embrace uncertainty.
It means trusting your instincts and following the whispers of your heart, even when the world around you doubts your choices.
It's about recognizing that comfort zones are beautiful places, but nothing ever grows there.
But let's be honest – taking a leap of faith is not always easy!
It requires perseverance, a resilient mindset, and unwavering belief in yourself. It means embracing failure as a stepping stone to success and learning from every setback. It's about finding the courage to rise each time you fall and to keep pushing forward, even in the face of adversity.
In today's episode of the Big Money Stylist Podcast, Danielle brings NBR® Educator Courtney onto the show to share some big news! Courtney announces her decision to leave Southern California behind and head to the mountains with her husband. While they may not know where exactly they'll settle down, one thing is for certain – the possibilities for personal and professional growth are endless!
Courtney's decision to leave the hustle and bustle of the city behind was fueled by a desire for a slower pace of life and a renewed focus on family and personal growth. And, of course, her and her hubby's love for the outdoors.
And while it may seem scary to leave a place she has made her home, Courtney knows that she can take her Artistry anywhere while still being part of the NBR® Education Team.
This episode is a reminder that sometimes, taking a leap of faith is necessary to achieve the personal and professional growth we crave. By embracing her entrepreneurial spirit and taking action on her dreams, Courtney is embarking on a thrilling new chapter in her life.
Who knows what kind of adventures and opportunities are in store for her in the mountains?!
If you're feeling stuck in your current situation, take a cue from Courtney and trust your instincts. With the right mindset and a willingness to take risks, anything is possible.
So why not take that first step toward your own exciting adventure today?
Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes.
Visit https://nbr.education to unlock your potential today!
Welcome to The Big Money Stylist Podcast!
This week, Danielle welcomes Licensed NBR® Artist, Cat Barco to the studio.
Join them as they dive into the importance of setting boundaries and prioritizing what is important to you.
As a stylist, it's important to put yourself and your family first, so that you don't burn out from lack of balance.
By saying no to clients who ask for a weekend or late-night appointments, you create a space to maintain a healthy work-life balance, and setting boundaries doesn't mean losing clients; in fact, many clients will grow to respect you and your decision.
By setting boundaries, you not only maintain a professional reputation but also create opportunities to maximize income while enjoying quality time with loved ones.
But it's not just about boundaries; valuing your hair services is crucial to thrive as a stylist.
Hair is not just a commodity; it's an art that requires time, skill, and dedication! And you should be paid what your worth!
By recognizing and appreciating the worth of your services (and, more importantly, your time), you attract clients who genuinely appreciate and value your work.
This approach not only elevates your artistic prowess but also sets you apart as a professional in the industry.
To increase the value of you and your services, implementing a process or system for clients becomes a game-changer.
Imagine an application process where clients answer questions and provide photos of their hair, ensuring that you invest your time and energy wisely. Yes, we mean NO in person consults.
Your time is worth more than that!
This not only filters out clients who may not be a good fit but also equips you with information to anticipate and address any potential issues during that first appointment.
By using a systematic approach, you streamline your business and optimize your time and resources. What's better than that?!
Join us as we unlock the secrets to success by setting boundaries, valuing services, and embracing a fulfilling work-life balance!
Ready to start your NBR® Journey? We're here to support and teach you how to implement critical systems and processes so you have the perfect work-life balance!
Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes.
Visit https://nbr.education/ to unlock your potential today!
On today's episode of the Big Money Stylist Podcast, your host, Danielle K. White welcomes Licensed NBR® Artist Denise Rangel to the studio!
Today, we're diving deep into the topic of limiting beliefs and how they shape our lives in the world of style and beauty.
Within each and every one of us, there are beliefs that fuel our every move.
Do you find yourself questioning your abilities? Are there doubts that hold you back from reaching your full potential?
We'll explore the impact of these limiting beliefs on our daily work routines, client interactions, and how we show up in our place of business.
The good news is that the tool to overcome these limitations is right in front of you.
It all starts with having enough certainty in yourself to take that first step, no matter how small.
We'll uncover the massive difference that consistent actions can make in transforming your life and career.
But here's the challenge: there will always be people who question your every move, and sometimes, they may even be close to you.
It's easy to become offended when others fail to understand your desire for more.
However, we encourage you to let their skepticism fuel your fire, rather than letting it hold you back.
Remember, growth lies on the other side of fear. It may not get easier, but the rewards are worth it.
So, what are you willing to commit to being consistent with to conquer your fears and reach the other side?
Ready to start your NBR® Journey?
Explore a range of educational options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes.
Visit https://nbr.education/ to unlock your potential today.
On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator Julia Ward onto the show!
Letting go….
That is the biggest struggle that we ALL have to face at some point or another.
That is something that almost every entrepreneur will struggle with. You have to always be dialed into the goal you’re striving for.
You have an idea of what success looks like for you. You know the general direction that you’re headed. So, once you hit that, you get comfortable.
Once you get comfortable you think that nothing else will be hard because you made it. You finally made it & all the hard parts are over.
Wrong.
It's okay to want to be MORE successful. Even though you just hit your goal, it's normal even to want MORE. To think “Now what?”
Our advice: don’t ever be satisfied with where you are at.
You always want to grow and evolve. You are always going to hit those goals, and you want to KEEP hitting goals.
It's not easy, but it's worth it.
You get to a place where you have to just let go. You have to let go in order to see things differently.
When you start to let go, you are also opening up all this time & space.
It creates mental freedom so that you can have enough space to create what you actually want.
When it gets to the point when it's not fun anymore … you have to let go.
Create space.
Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy!
Regardless, we're here to empower you.
NBR® Online Course: https://nbr.education/lp/learn-nbr-today/
DKW® Styling Academy: https://nbr.education/lp/learn-nbr/
On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator Julia Ward onto the show!
Letting go….
That is the biggest struggle that we ALL have to face at some point or another.
That is something that almost every entrepreneur will struggle with. You have to always be dialed into the goal you’re striving for.
You have an idea of what success looks like for you. You know the general direction that you’re headed. So, once you hit that, you get comfortable.
Once you get comfortable you think that nothing else will be hard because you made it. You finally made it & all the hard parts are over.
Wrong.
It's okay to want to be MORE successful. Even though you just hit your goal, it's normal even to want MORE. To think “Now what?”
Our advice: don’t ever be satisfied with where you are at.
You always want to grow and evolve. You are always going to hit those goals, and you want to KEEP hitting goals.
It's not easy, but it's worth it.
You get to a place where you have to just let go. You have to let go in order to see things differently.
When you start to let go, you are also opening up all this time & space.
It creates mental freedom so that you can have enough space to create what you actually want.
When it gets to the point when it's not fun anymore … you have to let go.
Create space.
Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy!
Regardless, we're here to empower you.
NBR® Online Course: https://nbr.education/lp/learn-nbr-today/
DKW® Styling Academy: https://nbr.education/lp/learn-nbr/
On this week's episode of the Big Money Stylist Podcast, Danielle welcomes back Coach Kiki Tobar & Coach Sarah Stephenson where we are talking about real life behind the chair!
The goal of this show is to be real. Where nothing is off limits.
There is a lot of behind the scenes talk & you’d be surprised how much we all have in common. You are not alone.
As artists we often feel alone & think that no one is talking about the things that we are going through. No one is talking about how hard it is sometimes in the life of a stylist. The truth is, it all starts with US & the boundaries we may or may not set for ourselves.
In any industry you're always going to have that ONE person who is a little on the crazy side. Those red flags.
The real question is: how do you find those red flags before they even sit in your chair… ?
If you don’t have any boundaries, that is where you’re going to run into problems. Once you start realizing there are things that you don’t want to tolerate, and won’t tolerate, THAT is when you need to start implementing boundaries.
Once you do, you will find that is where you are going to start seeing the red flag clients for what they are. That doesn't mean they are horrible people, it just means they are not the right fit for YOU.
What you permit you promote.
I know you have heard that before!
Don’t worry, I'll say it again for those of you who didn’t catch that… what you permit you promote. So be careful what you are and are not allowing in your space.
By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!
Apply to The Academy here: https://nbr.education/lp/learn-nbr/
On this episode of the BMS® Podcast, Danielle welcomes back NBR® Educator Carlos Alvarez onto the show!
We are just jumping in HOT this week! Showing up as a leader is HARD especially when you know there is going to be drama.
When you can see something starting to come up, the best thing that you can do is immediately address it.
What you permit, you promote.
The reason that you want to stop it as soon as it comes up, is because you’re making sure it doesn't go any further. That is the last thing you want, is for it to get out of hand.
As humans, we have a tendency of being a little passive aggressive. So i’m going to say this angina, for those of you in the back.
What you permit you promote.
It doesn’t matter how big or small your business is, you HAVE to take control. That is the role you are in. You are the leader. Not their savior.
Oftentimes, we are held hostage by our own employees. We are people pleasers and we don’t want drama. BUT You need to let people know who you are, and where you stand and be THE leader.
So, are you a conflict avoider? Do you have clear communication? Are you showing up as a leader ?
A leader doesn't back pedal. Remember that it should always come from a place of love. As hairdressers, we want to make sure we are making everyone happy, but you also need to make sure that the energy with your staff has a different approach.
How to lead is definitely something we help with. By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!
Apply to The Academy here: https://nbr.education/lp/learn-nbr/
On this week's episode of the Big Money Stylist Podcast, Danielle welcomes Licensed NBR® Artists, Cyann Davis & Evelyne Pink to the show!
When it comes to accomplishing something, all it takes is COMMITTING and doing the work!
Inside of our community - AKA - the Academy, we are all on the same page.
It's not all about doing hair, it's not even about doing extensions!
It’s about confidence. It’s about the lifestyle. It's about shifting your mindset.
The person that you become in the process is going to be mind blowing to you.
Even though you’re such a talented artist, even though you are doing ALL the work, there is SO much more to life than being a slave behind the chair.
We don’t all get the luxury of getting into the Academy right out of school, so most of us recognize really quickly that we have bad habits that need breaking.
Success doesn't mean having full books or burning yourself out.
It means you love your job, you love your clients.
Your space is valuable. Your TIME is valuable.
Learn how to value yourself and take advantage of the NBR® Virtual Experience available now!
Over the course of 2-days we’ll teach you the art and science of NBR® along with the critical business, marketing, and sales mindset to help you succeed as an Artist.
Learn more about the NBR® Virtual Experience on May 7-8: https://nbr.education/lp/learn-nbr-today/
On this week's episode of the Big Money Stylist Podcast, NBR® Educator Sarah Stephenson welcomes Licensed NBR® Artist Heather Ferrante onto the show!
If you’re a Hairstylist, I want you to think back to when you first started. What made you decide to do hair?
I bet you didn't decide to do hair to just be a slave behind the chair. That much is probably safe to assume.
There is something SO empowering about going straight into the Academy from hair school. The biggest perk, you don’t have to go through all the bad habit-breaking things that are the hardest part.
Not all of us get that privilege though, we have bad habits to break.
We work long hours, we take all the clients, and we typically don’t have the greatest boundaries IF we have any at all.
The biggest thing that is going to help you is making sure that you have a tribe behind your back and really helping youth succeed.
Coming together as a tribe is one way to grow SO FAST...
You want to surround yourself with people that are like you, people like are going to help lift you up & really help you to achieve those goals you’ve set for yourself.
If you're ready to get out of your own way and be supported by the NBR® Tribe, then it's time to join us in education!
Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy!
Regardless, we're here to empower you.
NBR® Online Course: https://nbr.education/lp/learn-nbr-today/
DKW® Styling Academy: https://nbr.education/lp/learn-nbr/
On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator Julia Ward onto the show!
When you are working in mom mode, you have to rewire your brain so that you can get it all done.
You are taught when you first get into the hair industry that you need to dive right in & work yourself to death practically.
Being a slave behind the chair is SO common in the hair industry.
We might look like we have it all, but we are wrapped up in more of the IDEA of success but we aren’t doing the things that matter.
You want to be able to clearly communicate to your guests so that you both WIN.
Hearing all the success stories is what is going to change the game for us.
We define success as having a full salon. When you actually do your numbers & realize how exhausted you are, is that really worth it?
We need to start working smarter, not harder.
Freedom is really the end goal.
Freedom is what success really is.
If you feel like you’re doing the work, but you don’t have the results to show for it, then you’re just BUSY, you’re not actually doing the work.
Ready to get the results you’re looking for with the support of the NBR® Tribe?
Then it’s time you join DKW® Styling Academy!
Tried and true business coaching and extension education that’s been proven to work time and time again.
By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!
Apply to The Academy here: https://nbr.education/lp/learn-nbr/
On this episode of the BMS® Podcast, NBR® Educator Sarah Stephenson welcomes DKW® Styling Student Grace Johnson onto the show to talk about her journey as a hairstylist.
Grace started her NBR® Journey in Mastermind, but in July of 2022, she decided it was time to join DKW® Styling Academy.
Currently, Grace is the fastest student to move through The Academy, and is determined to accept her Licensed Artist Plaque at Academy Convention this April!
Listen to Grace's story as she talks about burnout and how she used to work Monday - Saturday and struggled with and mom guilt, putting herself first, and her relationships.
As hairstylists, we are consistently taking care of others!
We don't put ourselves first and by the time we get home to our families, we're exhausted.
Tune in to be inspired by Grace's story to put yourself first and invest in yourself.
It’s never been just about pretty hair.
NBR® Education and The Academy is about you!
Your goals.
Your dreams.
Your empowerment.
Join us at DKW® Academy Convention and learn not only the art of Natural Beaded Rows® but also step into a new season of you and learn how to take your business to the next level.
https://nbr.education/lp/2023-academy-convention-details-public/
On this episode of the BMS® Podcast, NBR® Danielle welcomes DKW® Styling Student Mycha Spencer onto the show to talk about her journey.
Mycha began her NBR® Journey at an NBR® Virtual Experience in March of 2022 and now we are getting ready to celebrate her as a Licensed Artist at Academy Convention in April.
Sharing your story is empowering to others, whether you believe that or not.
We totally get it, life gets in the way.
BUT - to be honest, there will be moments when you want to start looking for MORE.
Whatever it is, whatever stage of life you are in, you are always going to feel like there is something MORE out there for you.
That is growth.
Being able to share that story & journey with someone could impact their life.
It could give them the exact push they needed to make the jump they have been wanting to make.
Your story is inspiring!
When you are ready to do something different, you just have to jump right in.
Sometimes you want to reach out & get advice, just to get reassurance that you’re doing the right thing.
Having a community & tribe of people that have your back is SO important.
The thing about the Academy is that it is NOTHING like anything you have ever done.
There are going to be requirements, there is going to be WORK that you have to put in.
There are going to be moments when you ask yourself why you joined in the first place.
Because at the end of the day, growth Is hard. And it's uncomfortable at times!
But we're here to be your accountability partner.
The NBR® Team and Tribe are here to make YOU better. Together, we are here to give you the tools to change your life & that takes EFFORT.
When you have the least amount of time, that is when things come into your life that you need the most and you MAKE the time.
You really don’t realize that capacity that you have until you put yourself in a position that is going to push you.
Time becomes so much more valuable & precious.
It's easier to buy a program, BUT what sets The Academy apart from other companies, is that each team member wants to see you be the best version of yourself through the hard times.
And each member of the Tribe wants to empower you!
And at the same time, we are here to help & support you.
To teach you the tools and art of NBR®.
To support you each step along the way.
To push you when it just feels like too much.
BUT, it's ultimately up to you.
The confidence that you gain as a person each time you choose growth is empowering and life changing!
You want to be able to have success AND the time to do the things that you love.
So choose how you spend your time wisely, and more importantly choose who you spend your time with!
It’s time for you to join the NBR® Tribe and step into your power.
Step into a new season of growth.
And you’ll find that you are on a path towards not only becoming a better Artist but becoming a better parent, partner, sibling, and friend.
It’s never been about just pretty hair.
NBR® Education and The Academy is about you!
Your goals. Your dreams. Your empowerment.
Join us at DKW® Academy Convention and learn not only the art of Natural Beaded Rows® but also step into a new season of you and learn how to take your business to the next level.
Get your ticket today before it's too late!
https://nbr.education/lp/2023-academy-convention-details-public/
How do you feel when someone asks you how long you’ve been doing hair? Whether you have been doing hair for a long time or you just graduated, how does it make you feel?
There are 2 types of people in the world: People that feel like they've learned it all, and people that feel like there is always something to learn.
If you’re the kind of person that feels like they can always improve & there is always something to learn, you want to make sure that when you are looking into furthering your education, you do your homework.
Is NBR the easiest thing to learn? Absolutely not. Did you know that it takes 10,000 hours to become an expert? So do you want to get a certification, or do you want to be an expert? Nothing that is worth having is easy to get.
From our point of view, with continued education, we want to make sure that you are getting the very best for yourself. That you have all the tools you need to be the best version of yourself.
YOU are in charge of your own future.
It might be scary, but you know what they say, DO IT SCARED!!!
When you are building your business, it's really important that you are ALL IN.
SO … If you are not all the way in, you might as well be out.
When you make commitments to yourself, you WILL start to notice a huge shift in your business, but you also will notice a shift inside of yourSELF.
Ready to continue your education with a brand that's known for its Artist's limitless earning potential?
Then its time you joined the NBR® Tribe at DKW® Academy Convention!
Tickets are now $1,500 off through February 16th.
Don't wait, seats are limited!
https://nbr.education/lp/2023-academy-convention-details-public/
Money is not just success.
Sure, success can be measured in making good money, but it’s also about not burning out.
You can do ALL the things you want to do.
You just have to break through certain mindsets in order to achieve that level of success.
The crazy thing is, once you get there, there is always more.
Just when you think you made it, there is always more.
There is always going to be more to life, but you HAVE to break through your own stories & thought processes.
I want you to ask yourself... Why can’t you do that?
If your only two choices are sink or swim, what happens when it becomes less about what you “can and cannot do” and more about if you give yourself permission to DO?
Make that LEAP in your mind.
You HAVE to believe in yourself. You HAVE to have confidence in yourself.
Your stories in your own mind dictate what you will & will not do.
They affect EVERYTHING.
Life, god, work, marriage, your bank account, what you eat, working out, etc.
You tell yourself a story & that dictates your actions.
Your whole world is run by narratives & stories.
What you want to do is get the right stories, so the actions follow the right stories so that the right actions lead to the right results.
If you can’t change the stories, it doesn’t matter what you do, you’ll still get stuck & struggle.
Are you holding yourself hostage?
As much as you don’t want to accept the story, you don’t want to feel uncomfortable...
You have to start to recognize when you’re stuck & ask yourself WHAT would be possible if…. That wasn’t your story?
Instead of telling yourself all the reasons why you can’t do something, ask yourself why can’t you. What have you got to lose?
What would you have to do if you changed that story? How can you create, and what can you create once you give yourself permission?
Your rules are linked to your stories, & you can never outrun YOUR rules.
So, once you start making these choices, you will start to see MASSIVE shifts in your life.
YOU are the gateway to all of it.
If you don’t learn how to adjust & change YOU. You are going to believe what everybody around you says.
This is critical.
You get to determine the outcome.
Where do you want to go?
We don’t determine where you want to go, your stories drive your results. YOU DECIDE
What do you want the outcome to be? What story do you have to shatter to get the life you want?
In life, you are given the opportunity and your results are a direct reflection of the work you did & choices you made.
The choice is up to you.
If you’re ready to make a change then we’ve opened up a new opportunity for success to you!
Take control of your future and turn your license into a life of abundance.
For the first time since 2018, DKW® Academy Convention is opening its doors to you!
Yes, even if you're not in DKW® Academy Convention.
Get ready to join the NBR® Tribe to elevate your business game at the one-of-a-kind event where beauty and success converge!
Want to learn more about Academy Convention? CLICK HERE!
On this episode of the BMS® Podcast, Danielle and her husband Garrett tackle the topic of mindset.
A critical component to your success in anything you do!
Ask yourself, what is motivating you to push yourself to the next level?
Is it your clients, your family, or is it just because you want to grow?
Here’s the thing...
You don’t know what you don’t know.
What is your business mindset? What is YOUR mindset on just life?
When your mindset shifts there is so much that can happen.
There are so many things that as hair stylists we are taught. We are taught that the client is the prize, that we take any & all services, we work late hours.
That right there is the wrong mindset.
WHY is our industry still operating in the mindset of disbelief; where you stand as “just” a hairdresser?
Being a hairstylist is what you do by trade, it's not who YOU are.
You are the prize. You are a powerful businessman and businesswoman. You have the tools to empower yourself and hundreds of men and women through your art.
Ready to light that fire and be empowered? Take control of your future and turn your license into a life of abundance.
For the first time since 2018, DKW® Academy Convention is opening its doors for you!
Yes, even if you're not in our Academy.
Get ready to join the NBR® Tribe to elevate your business game at the one-of-a-kind event where beauty and success converge!
Want to learn more? CLICK HERE!
What is your purpose?
What is your passion?
What does financial freedom look like for you?
You want to find something that gives you JOY. Something that gives you satisfaction every single time you go to work.
Being able to help people FEEL is something that most stylists can relate to.
When it comes to your marketing, where people miss the mark the most is when you’re posting pretty hair, but it's not just about pretty hair.
… You want to make sure you are real and you are showing who you are.
Honesty is KEY.
Yes you want to make sure you’re posting your work, but you want to make sure you are showcasing the real & the raw stuff so that people know your story. So that people know that they can connect with you & you’re a REAL person.
A lot of us know that we want more, but we are for some reason waiting for permission to create inside of your life.
Outside of waiting for permission there is something else that we are also notorious for…
Avoiding conflict.
The willingness to collide, the willingness to have hard conversations, and to not avoid difficult things…
Is going to allow you to stand in your power.
There are going to be people in your life that are just no longer a good fit to be there any more. You actually are doing them a favor by letting them free. You will be doing both of you a disservice by allowing them to stay in your life, just to avoid conflict.
It's hard to let people go, but the more you grow & the outcome on the other side is so much more rewarding.
It's not about coming to a class and getting a certificate anymore. It's about Commitment . accountability.
You have to expose emotion
You have to expose your true self.
It all starts with being honest with yourself.
We are promising something different. If you're ready to level up, then let us show you how to be consistent as an Artist in both your business and personal life.
Join us in education this year!
DKW® Styling Academy is currently available for open enrollment, so apply today and schedule your consultation call!
And if The Academy isn't the right fit and you're ready to start your NBR® Journey, then it's time you join the NBR® Online Course!
DKW® Styling Academy: https://nbr.education/lp/learn-nbr/
NBR® Online Course: https://nbr.education/lp/learn-nbr-today
On this week's episode of the BMS® Podcast, Danielle welcomes Licensed NBR® Artist, Brette Cody on the show!
This week they tackle the topic of consistency and how it's easier to keep up than to catch up!
How many times do you find that you lose momentum and then you have to start over at the beginning? Over & over again.
There is a false illusion that you’re “BUSY,” but you’re actually not progressing.
You still don’t have time for anything else, you still are not actually hitting the next level because you are not committing to progressing.
You keep having to start over at the beginning, all because you are not staying consistent.
So don't get stuck in the mindset that everything has to be perfect.
That is the worst place that you can be!
Nothing is going to be perfect.
Of course, there are some days when you hit your goals out of the park & there are some days when you’re not even close to hitting the mark.
That is okay! That is also why being consistent is SO important.
If you could create ANYTHING you wanted to do, what would that look like for you?
You hit a burnout phase when you are constantly starting over and running on that hamster wheel.
You have to have that realization & those moments that are going to push you into committing.
Give yourself permission to change your story.
When your commitment to yourself is SO strong, you cannot ever go backward. Failure is not an option.
Push yourself to want more.
Push yourself to be better.
Stop listening to people tell you that you can’t do something.
Stop listening to the noise. You really need to CHOOSE that is what you want.
Your life is going to go by whether you want it to or not.
Spend your time wisely, and make sure you do things that set you up for success to hit your goals and no longer play catch up!
If you're ready to level up, then let us show you how to be consistent as an Artist in both your business and personal life.
Join us in education this year! DKW® Styling Academy is currently available for open enrollment, so apply today and schedule your consultation call! And if The Academy isn't the right fit and you're ready to start your NBR® Journey, then it's time you join the NBR® Online Course!
This week Danielle welcomes DKW® Styling Academy student Sal Ramirez as her cohost!
This week they tackle the topic of stereotypes within the industry and how to break the mold of what it means to be JUST a hairstylist.
Coming into the hair world, did you come in with expectations?
The stigma around “hair” is.. You'll never make money. You'll never be successful. You are giving up.
You’re “just” a hairstylist.
Here’s the thing. You are either IN it or not. Are you willing to put in the work? There is no right or wrong way to get to the next level. The only thing you really have to do is COMMIT.
Just because you got another certification doesn't mean you’re going to be successful behind the chair. If you are not tracking your numbers and your progress, then are you really being successful?
There is so much more to being a hairstylist. You need to be marketing, you need systems & processes, you need to keep track of your numbers, and you need contracts.
There is also SO much growth that you will find once you start actually taking charge of your life. When you find the power within yourself to put in the effort and really get to know all the ins & outs of your business, then you will start to really see the growth in YOURSELF and also your business.
So what are you going to start doing? What are you going to stop doing?
In order to really GROW, you need to evaluate the things in your life,and the things in your business and really focus on what is and is NOT working.
THEN - make adjustments.
If you're ready to make those adjustments but don't know where to start, then its time you join us in education.
Email support@nbr.education to learn which NBR® Education Opportunity is right for you!
Your success is our biggest goal, so let us show you how to get there through our proven path.
Are you on fire bringing in the new year?
This part of the year especially artists feel like they are so alone and they are the only ones going through what they are going through.
Everyone is setting goals this time of the year right?
You have to know the UGLY facts of where you are at. If you don't truly know where you are at, then how can you get to where you want to go?
It's one thing to create a vision board. But you need to know exactly where you are.
You can't pretend it's sunshine & rainbows.
You can set goals and go in circles. Or you can choose targets & goals of the FACTS of where you are at, THAT will actually get you to see the results you are looking for. THAT will propel you to where you want to go.
Think of it this way, think of your maps on your phone. You first have to type in your current location. Then you have to type in where it is you want to go. Then you push start and it will start directing you to your destinations. Sometimes there are going to be road blocks, and you just need to reroute.
The route to get there might change along the way, but the destination is always the same.
Instead of sitting here waiting for things to “turn around” or get better. You have to take control of your own life. THings are not going to just “get better” if you do nothing about it.
If you’re going to set targets & goals, you MUST make movements & make changes.
BE INTENTIONAL with what you are doing. BE consistent with your goals.
None of us are perfect. When we are first behind the chair we are saying one thing but yet we still are doing all the little things like discounts, adding clients and taking things that we really don't want to do.
How many times have you told yourself a story that didn't allow you to look at the facts?
To hit the goals that you want to hit, you are going to have to make bigger moves. You are going to have to commit to not only yourself but your goals.
If not you are going to revert back to the place you are trying so hard to get out of.
Once you get firm in what is actually happening based on the facts of your reality. Once you get clear on those things, you can actually see the real target that you are after.
If your dreams don’t scare you, they are NOT big enough. Ask yourself what would have to be possible for you to have EVERYTHING you want.
Entertain those ideas.
What would you have to do, to allow yourself permission to get what you wanted? … What would you have to do in order to get the thing that you’re wanting?Who would you have to be?
Once you start entertaining THOSE thoughts, you are going to start to see that the path is really clear on how you get there & THOSE thoughts and feelings are whats going to fuel your commitment to those goals.
SO ask yourself, is this possible? Ask yourself HOW to make it possible?
The only one putting restrictions on yourself is YOU.
So give yourself permission.
Permission to entertain those thoughts.
Permission to see what is possible if you were to become THAT person.
Permission to commit to your boundaries.
Permission to commit to your goals.
Ready to give yourself permission to join the movement of Artists breaking the mold of what it means to be a hairstylist?
The NBR® Online Course is now available! Click HERE to learn more
How committed are you?
Do you even know what you’re committed to?
The biggest piece of advice to give is really just make sure that you are really good at communication. No matter what the situation is, if you are not good at communication, then you are going to find a lot of struggles inside of whatever it is that you are doing.
There is putting in the time, and then there is putting the time in INTENTIONALLY!!!
The time is going to pass no matter what…
So really, the results are up to you.
Oftentimes people don’t commit to things because of their fear of failure.
You might fail… but you might not. You have to change your mindset, what have you got to lose?
There is a level of having to be uncomfortable for a bit to push past that & really commit. REGARDLESS of failure.
Your progress and growth is based on how quickly you choose to move. IF you don’t overthink it.
You want to enjoy what you’re doing while making money right?
As hairstylists, we love what we do so much that we will keep saying YES. Yes to everything, until we hate our job, we hate your clients and we don’t want to do it anymore at all.
Instead of looking at the mess you created, you would rather just quit than clean up the mess you made. That’s the harsh reality of it.
So, if you're at the point where you’re spending all your money on education, you’re already in trouble.
If you’re going to invest in something, you don't have a choice but to commit!
So let me ask you again… How committed are you? Do you believe in yourself enough?
When you start something new… How do you feel when you do?
Are you an expert? Do you know exactly what you’re doing? Do you feel confident & comfortable?
How about your support system?
What’s funny is when we start hair school, we understand that we are NOT experts. We give ourselves grace because we know we are starting something new.
How is that not the case when we are starting something else??? We forget that we are starting something new, and we forget to give ourselves grace.
Let’s talk about being an expert… can you actually become an expert at something when you are offering every service imaginable?
A misconception is that you actually have to be good at everything.
Something that is not commonly taught is that it is easier to be an expert at something when you pick ONE thing.
Do you know what else is a common misconception… to be a successful hairstylist, you have to have a big salon with lots of stylists.
You can easily run a successful salon with only a few hair stylists if you know your numbers.
Not only that, remember that your clients will pay you double if you can go faster if you can give them the outcome they are looking for, AND if the overall experience is better.
What is the outcome you’re looking for?
Once you figure out what that is, you want to reverse engineer it to really figure out HOW to get where you want.
So STOP complaining about working holidays, stop overworking yourself & position yourself as the prize. It is a privilege to be doing what you’re doing and to be able to give people something they couldn't get anywhere else.
Put yourself out there & do the things that are hard.
THEN you will be able to really have the life you want. Nothing worth having comes easy.
You have to fight for it. You have to find value in yourself FIRST.
Anyone can put a post on Instagram, but not everyone can really double down & do the work.
What is the outcome you’re looking for?
Tune in this week as Danielle invites NBR® Educator & Licensed NBR® Artist Luz Swan to co-host the BMS Podcast!
Has anyone ever told you that you were crazy for wanting what you want?
Has anyone ever told you that you couldn’t accomplish the dreams that you had because they were too big? Too out of reach?
What if someone were to just believe in you?
Or maybe you’re just stuck on the “assembly line” train where you are just double booking client after client after client.
Doesn’t that just burn you out just thinking about it?
What are you looking for? FREEDOM.
When the pressure is on, there is NOTHING more motivating because you have NO Choice but to sink or swim.
Sometimes you have to lose everything so that you can build it back up. However, it doesn't have to be that way.
You don’t HAVE to wait until you lose everything to start making those changes. To start making moves so that YOU can live the life you want, to be able to achieve that dream.
We have been taught SO backward in this industry. We are taught that we need MORE clients and we work constantly.
We need to find something that we are really good at, that we are passionate about. Something that we can specialize in.
Then you need to realize how much you’re worth & realize that you are NOT living in scarcity.
You will start to love your job again.
When you slow down & do your numbers, you’ll realize that not only can you make MORE money but you can work less.
Not to mention you won’t need to be afraid of days off in your books anymore. It’s a numbers game.
When you look at the facts and numbers, you can have more freedom.
IT'S LIBERATING!
Empower yourself.
Be where you are because you WANT to be, not because you need to be.
You are a stylist by trade. That is your skill. Others can only respect you as much as you respect yourself.
Ready to empower yourself?
Then its time you join NBR® Education! Join the NBR® Online Course and empower yourself today.
https://nbr.education/free/the-secret-to-hand-tied/
GASLIGHTING…
Do you even know what gaslighting means?
Gaslighting: A form of psychological manipulation in which the abuser attempts to sow self-doubt and confusion in their victims mind. Typically gas lighters are seeking to gain power & control over a person by distorting reality & forcing them to question their own judgment and intuition
Is there someone that comes to mind when you hear that? What do you do when that has happened to you?
We often talk about standing in your power & own your power.
Don’t go into this victim mentality, ask yourself if you stood up for yourself if you spoke your truth & communicated the way you KNOW you should have.
Oftentimes people push your boundaries to see how far they can push. Maybe they are gaslighting you and manipulating you, maybe they are just seeing how far they can push you.
Before you start to blame someone for gaslighting you, maybe you should take a good hard look at yourself & think… Did I allow that to happen?
Oftentimes we lay blame on another person, but the reality is, we play an equal part.
If you feel like you’re being manipulated by someone, instead of spiraling down all your stories, stand in your power & VOICE your opinion.
Do you avoid conflict by letting yourself get walked all over or do you use your voice & stand in your power?
Communicating doesn’t have to be hard. It's only hurting YOU by not communicating & sharing how you really feel.
Are you a people pleaser or a conflict avoider
Remember that as a stylist, you are there to provide your clients with an outcome. YOU are the professional. They are trusting your opinion.
Keep in mind your clients have already ( or should have ) done their research. They are coming to you because they love your work; they love you & trust that you can give them the outcome they want.
Never be afraid to speak as a professional.
You need to communicate that to your client. By explaining your reasoning, that builds trust with your clients & a lasting stylist/client relationship.
As a stylist, don’t get stuck with the process. Don’t focus on how many foils you’re going to do; focus on the OUTCOME.
The same goes for things in life. Don’t get so stuck on the process. Focus on the outcome & trust the process that it will unfold how it’s meant to.
When you’re the professional, you need to take ownership of that power that you’re standing in.
We have all these hours of education, and we KNOW what we are supposed to be doing, but yet, we let the clients dictate what they want, how they want it done, etc. YOU are the prize. You are the professional.
We need to stand behind our work & stand behind our profession & put our foot down.
At the end of the day, the client thinks they know what they want, but really they are looking for an outcome.
If you are sitting here thinking about certain situations that you have been in, consider that you allowed that to happen.
Figure out what your boundaries are and STICK to them. Whether it’s in your caterer or your life, make sure you’re sticking to your boundaries & you won’t find yourself stuck in “people pleasing” situations.
It’s so important to figure out how to be the most effective both in front of the chair & behind.
That is NOT sustainable long term.
How can you create better boundaries & success for the outcome you’re looking for?
How often in life do you find yourself looking for free time, wishing you weren’t so overwhelmed?
Do you wish that you weren’t spread so thin? You’re exhausted, you’re tired, you come home & just want to crash…
Although it’s hard to let go, especially when you feel like no one can do it as good as you can, we have all been there.
However, it’s SO important for you to let go!
That way you have more time and you have more freedom to do the things that you actually wish you were doing.
How nice would it be to actually be able to go home & spend time with your family, and actually have the energy to do so?
Whether you’re inside of the salon, working, or whether you’re a mom at home…
What things can you let go of to create more space?
You have to be willing to slow down to speed up.
There is no such thing as perfect, it’s just your version of doing things.
So think about it this way, if you are spread so thin…
Are you truly giving your best at all of the things that you have to get done?
You can create space for spending more time with your kids, you can create more space for marketing for your business, you can even create more space to just do something for YOURSELF.
Being busy is different than being productive.
So get out of your feelings & look at the facts.
Measure how productive you are being & figure out how to make some changes so that you can have the time you need for the things you really want to do!
Ask yourself, what is something that you can let go of to create more space for yourself?
If you're ready to take back your time and learn how to start working less while making more, then it's time you join DKW® Styling Academy!
Learn more about The Academy here: https://nbr.education/lp/learn-nbr/
No target is too small.
Having said that…Do you start right away & start where you’re at, OR are you waiting for the circumstance to be perfect before you even start?
Let’s just be honest; we are all guilty of waiting for the circumstances to be “perfect” before we start a project sometimes.
It's really easy to create stories or excuses about why you’re not doing something. But the truth is, you have to be MORE than what you’re doing. You have to continue to put yourself in uncomfortable situations so that you can continue to grow.
Figure out what it is that you want to do and what it is that you want to offer inside of your salon or even just your life. Not everything has to align for you to start perfectly.
You have all these big targets, which is great, but in order to achieve those big things, you need to set smaller targets.
Another really important step that we often forget is giving ourselves gratitude. Acknowledge what you HAVE done! That will also help give you the motivation to keep going.
If you’re not doing anything, you're not going to hit ANY goals.
You cannot measure your targets and where you want to go if you don't know where you are right now.
So ask yourself… What can you do TODAY to help you towards your goal?
Although STARTING can be scary at times, what is even scarier is looking back and realizing that NOTHING has changed in years.
So although it can be scary, do it scared & celebrate the wins!
Ready to join NBR® Education? Click HERE to learn about education opportunities!
It's episode 200 of The Big Money Stylist Podcast!
And what better topic than why you should always continue with education?
Just because you’re good at hair doesn’t mean you're an educator, and even then you should STILL be continuing your education!
Just because you take one course does not mean you are an expert.
Maybe you are certified, but do you actually know what you’re doing?
You might be taking a ton of different certification courses, but actually continuing your education is a little different because you can really dive into your craft & perfect every little thing.
What does continuing your education mean to you? That might be something you want to ask yourself. Do you find yourself wanting MORE?
Continued education should be intentional.
Are you hitting your checklist of going to classes, or are you actually able to apply this to your business?
Your bank account should reflect your progress. If you can see actual evidence of your growth, then it is working! You are growing!
You can do it, and you can hit the checklist, or you can commit to the outcome. That is where you can look at something with intention & really figure out where you want to go.
Analyze your own work. Be open to feedback. Really look at your work & find something that you can work on, then find something you did a great job with.
It is important to look at your goals, start where you’re at & then commit.
Don’t forget to celebrate how far you have come. That is HUGE!
You cannot truly appreciate how far you have come and recognize your growth if you’re not celebrating the wins!
Do NOT let your stories dictate your actions.
You got this & remember to commit & be consistent with the small things.
The small consistencies are going to give you the biggest growth!
If you're ready to continue your education, then we have an offer just for you!
The NBR® Online Course is a great way to be introduced to the method of Natural Beaded Rows®.
CLICK HERE to learn more about what our education can do for you!
Why did you choose to go to hair school? What is the driving force behind the things that you do?
When you go to hair school, you are taught to do hair and really nothing else. You learn the basics of doing clients.
How many of you have graduated from hair school & realized that you actually know NOTHING about all the important things?
How to run your business, how to track your numbers, and how to market your business.
Those are just things you are not taught & that is really hard when you have NO clue where to start.
You are MORE than just a hairstylist.
You are an Artist by TRADE.
You are also a marketer.
You should wake up every day asking yourself how to get more leads.
Remember that YOU ARE THE PRIZE!
The other thing you want to do is focus on where you’re at and where you want to go.
You want to dial in & figure out how you can get to where you want to go based on where you're at currently.
Be grateful for what you have accomplished & move forward with intention!
Unfortunately, there are NO shortcuts to success.
Consistency can get you SO far.
We’ve said it a million times & we will likely tell you a million MORE times that the small consistencies will make all the difference.
There are going to be times when you fall out of your habit & consistency, and that is OKAY.
The biggest thing you want to do is make that choice that you're going to jump right back in.
Just do it.
Perfection does not exist. Progress exists.
You’re always wanting to strive for progress. So you want to think to yourself, what is your end result? Where is it you want to be?
Continued education is teaching you how to have a voice in this industry.
You may be pretty confident in your craft but how are you at marketing?
There are so many things that you can do to perfect your craft and your business & get you on that path to where you want to go.
You just need to really sit down & figure out exactly what it is you want to do.
Join DKW® Styling Academy and the hundreds of Artists taking hold of their careers and turning their licenses into a life they love!
Using our tried and true education with business, marketing and sales training.
1 Year + Small Consistencies = 6 figures
Guaranteed.
To grow, you have to LEAP!
Are you committed?
Do you see the vision?
First things first, you have to believe in yourself. You know you can do it. You have ALL the tools you need.
Sometimes things can be scary, but you have to dig deep & remember why you committed to something in the first place & just take the leap.
As an Artist, you’re told that you have to take any and all of the clients.
You are told you’re lucky to even have them in your chair.
The reality is you are the prize.
That feeling you’re having that you want MORE, that you don’t want to do the clients that you’re doing, maybe you’re sick of being a slave behind the chair.
You start to want MORE. You start feeling that something else is out there for you… That feeling, you should listen to.
Choose to take that leap.
Although it’s scary, you are having those thoughts for a reason.
Sometimes taking a leap means asking for help. Sometimes it means taking care of yourself.
Tune in to where you’re at and listen to that. If you were to evaluate where you’re at and want to go, think about exactly how you can get there.
The scary feeling you have surrounding something that is uncomfortable to you is just a story you have in your head.
You need to push past that. You need to push past that pain and PUSH yourself.
When you push past that fear, you start to see your growth.
Then you start to realize that it was never really that scary to begin with.
Are you ready to take the leap?
Join DKW® Styling Academy and the hundreds of Artists taking hold of their careers and turning their licenses into a life they love!
Join our email list to learn more about DKW® Styling Academy and what NBR® Education has to offer you!
Just to start this out on the right foot - If you have hair & your hair is done, you don’t need anything else.
Shifting mindset… What does that mean to you?
What does commitment mean to you?
Do you think that they correlate?
If you can’t commit to YOURSELF how are you supposed to commit to anything else?
Most days you probably don’t want to commit to what you originally committed to, THOSE are the moments where you really figure out who you are. When you figure out how committed you are to yourself.
We live in a society where everyone wants immediate gratification. That is not going to give you the end result that you want.
So when you are committing to things, you want to make sure that you map out a realistic plan, and have realistic expectations for yourself. Don’t commit to something that is impossible to accomplish.
On the other side of that, if you commit to yourself, FOLLOW THROUGH.
The days where you feel like shit & you don’t want to follow through with your commitment, those are the days that you NEED to commit no matter what.
Although you might have fear of failure, not doing what you committed to is where the failure comes in. When you are working towards something, you can never fail.
Don’t think, just do.
Stop overthinking ALL the things that you want to do, and just pick ONE thing and just do it. What is going to help you RIGHT now? Start there.
So what is ONE thing that you can do right now…?
Ready to commit to furthering your career as an Artist? It's time you join DKW® Styling Academy!
We're ready to help you further your business and cultivate a life you love both behind, and away from the chair.
Learn more about DKW® Styling Academy here!
Being humble…
Artists are notorious for having an ego about their art. Which is understandable, to a point, you worked really hard to produce what you’re putting out!
HOWEVER, you don’t want your ego to ever get SO big that you’re not open to growth & feedback.
You’re NEVER too good to learn & grow.
Ask yourself this, when is the last time you looked at your work? Really looked at your work & thought, “what can I do to get better? What can I do to improve?”
It's okay to want more.
Your ego is good for many things, but it’s also not so good for things. Your ego will push you into doing things you might not have done. It also can keep you in a box because it’s telling you that you are fine where you’re at & don’t NEED anything else.
So we are going to need you to reel in your ego for a moment & really put your work to the test. Really look at your work & ask yourself… Is this THE very best work I am capable of producing? If I were to put my work next to the BEST… how would It compare?
Are you doing things with intention? It’s really hard to see the areas that you need to improve when you do not take a step back & really take a good look at things.
Like we have said many times before, you can always improve. You can always grow & learn to better yourself. ALWAYS.
The key is really being able to assess your work honestly.
There are certain things that can help you check that ego at the door & really just set your intention to really be the best you can be. One of those things is working until the job is done.
Start there. Once the job is done, get in the habit of telling yourself one thing you did amazing at and one thing you can improve for next time.
You’ll be amazed at how quickly you grow when changing your mindset.
Welcome to The Big Money Stylist Podcast!
On this week's episode, your host, Danielle K. White, welcomes a new guest, NBR® Trainer Sarah Stephenson.
They take on the topic of feedback and how receiving feedback and doing tasks with intention are the driving forces in your success.
Does that mean you have to love the feedback you receive from the get-go? Absolutely not! What's the worst that could happen from getting a fresh perspective?
You may not love the feedback, but the ability to take that feedback, implement change, and do it with intention is critical to growth in anything you do!
"Momentum and consistency will equal progress, not perfection, and there is no such thing as perfection. Progress will give you leaps and bounds above staying where you're currently at."
-Danielle K. White
Don't live in that story of, 'Well I can't do it because of this' that's just the story. Just apply the feedback (you receive)."
-Sarah Stephenson
Sit back, tune in, and get ready to level up!
This is The Big Money Stylist Podcast.
In this week's episode of The Big Money Stylist Podcast, host Danielle K. White welcomes Rachel from the NBR® Education Team to discuss the topic of setting boundaries.
Something critical for any and all Stylists, but even more so, anyone who doesn't want to end up feeling overwhelmed, stretched thin, and ready to burn out.
"You can't expect clients to respect your boundaries if you don't. By setting boundaries, you'll attract that client that respects you." - Danielle K. White
"You just need to set boundaries. If you don't, you're going to burn out. You're going to be overwhelmed. Give yourself time and space to recharge." -Rachel Nieves
Sit back, tune in and get ready to level up!
This is The Big Money Stylist Podcast.
Ready for that push you've been waiting for?
On this episode of the BMS® Podcast, host Danielle K. White and guest Courtney Dines tackle the topic of how scary it can be to say yes to new opportunities.
You are the only person in your way of new opportunities, and sometimes you need to put your head down, push through pain, and see what new opportunities come at you!
"Create your own opportunity and push through the pain. Those scary moments. You need to acknowledge that you've done the work to have that scary moment. Embrace those scary moments!" -Danielle K. White
"Would I regret it if I said no? Even though you're scared, you still have to push through it." - Coach Courtney Dines
Get ready...
In this week's episode of The Big Money Stylist Podcast, creator Danielle K. White and Director of Operations Katie Guthrie dive into how to tap into the good part of your ego and be the badass boss you're meant to be.
How using your ego for good and removing roadblocks in your life will ultimately serve you and those around you.
"You can go much further, faster, as a community and tribe."
- Danielle K. White, Creator of NBR® Education
"I genuinely believe in the impact that we have, and I wanted to be a part of impacting more. I wanted to be part of spreading that and involved in any way, shape, or form because I felt that voice inside me say, 'This is where you're supposed to go and what you're supposed to do.'"
- Katie Guthrie, Director of Operations of NBR® Education
Sit back, tune in and get ready to level up!
This is The Big Money Stylist Podcast.
"It's important to note the progress that you're having AND accept the place you're currently at in order to grow."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
In this new episode of the BMS podcast, Danielle and Ani talk about how to break through those ceilings of fear, doubt, worry and shame and overcome that self-limiting inner noise once and for all.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
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To get on our education list, go to: nbr.education
In this week's episode of The Big Money Stylist Podcast, listen to Danielle and Ani while they talk about how consistency coupled with simplicity is key in what you do. Whether that is your marketing on social media, workouts, diet, or self-care.
Overwhelm and stress will follow you in anything you do. So make it simple and set yourself up for success!
Sit back, tune in and get ready to level up!
This is The Big Money Stylist Podcast.
How often do you push your capacity? It's time to get moving and think about your personal and professional life and make the switch. Join Ani and Danielle for some fun and the push you need to get out of your comfort zone. "My routine sets my day up for success. It helps me with my mental clarity and withstand the pressures of life." -Danielle K. White, CEO & Creator "Sometimes that's the reality. No one can help you; You can only help yourself. That's when I start prioritizing." -Ani Rivera, Director of Education Sit back, tune in and get ready to level up!
This is The Big Money Stylist Podcast.
Ever feel like you're the only one who can do your job? Maybe sometimes you feel like you'd LOVE to hire an assistant or expand your team, but how could you pass off clients to them? Sometimes you just have to let go. Let go of that control and allow others to step up to the plate. To take on the challenge so that not only they can grow, but you can too.
Sit back, tune in and get ready to level-up!
This is The Big Money Stylist Podcast.
Can you believe at one point Danielle didn't even want to do hair?! Yup... You heard that right. In this episode of the Big Money Stylist Podcast, hear Danielle and Ani speak about how passion isn't enough. You have to put in the work and push past your failures! Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.
Do you ever feel like you consistently become overwhelmed, stressed, and stuff your feelings down till you finally break?
Take a look in the mirror. How do you set yourself up for success? Ani and Danielle break down why it's crucial to give yourself space to grow and release your stress.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.
This episode of the Big Money Stylist Podcast does not fall short! - Social Media
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Bullying
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Taking back your control and edge
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Be proud of your accomplishments and don't let the critics get to you
Danielle and Ani hit it all! Don't miss out on this episode of the Big Money Stylist Podcast.
In this week's episode, Danielle and Ani how the harder parts of life, particular failures, allow for the most success.
Learning through your mistakes and challenges is how growth is created.
It's time to take inventory and be honest with yourself! Those minor irritations in your life build up day after day, pushing you closer and closer to your breaking point.
THEN... you feel like you can't handle anything.
It's time to step back and look at what really is the issue, so sit back, tune in, and get ready to level up your hair game for good.
This is The Big Money Stylist Podcast.
The Big Money Stylist Podcast is back for its first episode of 2022! Join Danielle and Ani in this episode to learn about Ani's vulnerable and humbling beginning with NBR® and how if she hadn't allowed herself that vulnerability she would not have the life she has today. Be inspired by this week's episodes to lean into the busiest seasons of life and grow! ========================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
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For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
"Making the decision to live your best life may require the biggest leap of faith of your entire life. But the process of getting there requires you to make daily pivots with purpose towards taking care of the simple, hard, important shit every single day."
- Danielle K. White, Founder, Owner, DKW Styling, Big Money Stylist
In this latest episode, Danielle and Ani talk about how to normalize the achievement of big sh*t, why it's okay to have gratitude but want more, and how to find that inner trust to make the leap of faith towards the life you know you are meant to live.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
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For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
When you know there's something you need to do - and you must do it no matter what - even if it's the easiest thing - do you ever just feel overwhelmed before you even begin?
Expectation Vs. Reality.
How do you stay grounded in both?
Danielle and Ani unpack the tricky topic of expectation vs. reality and talk about about ways to un-complicate the simple (and difficult af) tasks in our everyday lives, and dive into how to set better expectations to prevent overwhelm and encourage easier overall manageability in the future.
Quotes of the Week:
"[When you hire somebody to create a specific result for you], you can't be upset on an outcome on what they think they are delivering you if you didn't communicate that that's not what you want. [Communication.] It's a team effort."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"Your expectation - regardless of whether it's gonna be easy or hard - shouldn't keep you from trying."
-Anianne Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"Remembering where you came from and [at the same time] allowing yourself permission to succeed and become even more; that's a crucial part of achieving the success you want to achieve -- both in life and in business."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"The things you want in life will force you to level up. You have to be willing to let go of what may have worked out for you at one point, but isn't working out for you any more." -Anianne Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist® ========================== Ever just feel afraid of success sometimes-- even though you want it so much? It's a confusing dilemma: when you're already doing pretty good, but you want to have more, do more, and, most importantly, BE more...but you're ultimately too afraid to let go of what's already "pretty good", even though "f**king amazing" is right within your reach. The desire is there, but the courage won't show its face. Classic. So--how do you find that courage to drop the excuses and overcome that fear of letting go of something that ultimately served you well, in order to gain something that will serve you even more; in order to become someone greater than who you were yesterday? In this latest powerhouse episode of the Big Money Stylist Podcast, Danielle is back behind the mic with Anianne as they discuss ways to overcome our fears of letting go of something "good" in order to make room to become even greater than what we can currently imagine.
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
In a business edition of the BMS podcast, Anianne and guest host Katie discuss how to successfully navigate the stories we tell ourselves about ourselves and others, and how to turn momentary anxiety into radical calmness and power using the simple tool of radical honesty with the self.
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"Your success is based on your level of commitment and the work that you do to back up that commitment."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"You're not a failure if you TRY and DON'T do it perfectly. You're a failure if you never give it any effort at all."
-Anianne Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
In this episode of the Big Money Stylist Podcast, Danielle and Ani hit the topic of the sometimes-tricky process of identifying, pursuing, and achieving goals in life - and how to have more confidence, courage, and grace for ourselves along the way.
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Why is it sometimes so damn hard to listen to your own voice -- you know, the voice that's telling you that something isn't right, or that something needs to change, and that something needs change NOW... ?
Why do we sometimes ignore the voice inside the most when it starts screaming the loudest?
In the latest episode of the BMS podcast, Danielle and Ani get fired up about why it's sometimes so f**king hard to be honest with ourselves and with others - and discuss how learning to embrace radical honesty in all areas and with all people can give us the courage we need to face our biggest problems - and ultimately find our greatest solutions - head on.
Quotes of the week:
"If you don't learn your lesson, life will continue to repeat that lesson -- and sometimes in an even bigger way and with a much harder fall -- until you decide to become humble and surrender to what your current reality is trying to teach you."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"If you don't address the problem, you're never gonna know the solution."
-Anianne Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: https://www.dkwstyling.com
Let's be honest for a moment here: why do we sometimes care more about marketing to a potential new client, but then once we've secured their investment, we sometimes kind of stop caring as much?
How honest are we really about how well (or how poorly) we treat our customers? Where and how often are we taking accountability for the customer service experience within our own business(es)?
In this unsurprisingly SPICY episode of the BMS podcast, Danielle and Anianne get real af about the customer service experience and discuss simple yet game-changing approaches that can help build client trust and satisfaction that will last for years to come.
Quotes of the week:
"There's always something you can learn, even if you don't agree with that person's opinion of why a customer experience went south. "
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"I want to you think about these two questions: 1. Are you taking accountability for your customer service? 2. Are you providing a service that reflects the money that you're charging?"
-Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
Do you ever feel like no matter how hard you're working on something, you're just not making any progress? How do you overcome the sometimes addictive and dreadful thoughts of "I'm just not good enough" or "I'm just not seeing any progress" or "I don't think I can do this" -- and just push forward, even if it's just enough to acknowledge just how far you've really come?
How do we notice the lessons and transform them into measured leaps forward within both our personal and professional lives?
And then how do we keep that progress cemented and continuous?
In this new episode of the BMS podcast, Danielle and Anianne discuss just how the simple act of keeping track of the progress we make - whether big or small - can help us find (and keep) continuous gains in every area of our life.
Quotes of the week:
"The more you do something, the faster you get over your fear."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"Even if you're not getting it perfectly, it still means you're getting better."
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast. ==========================
For more information on NBR® Education and DKW Styling Academy, visit https://www.nbr.education/
Setting personal and professional boundaries that are both effective and long-lasting can sometimes be SO difficult... And, once they are set in place, it can be even harder to KEEP them there.
Whether it be with clients, relatives, close friends, or co-workers - or even business partners, a domestic partner, or a significant other - setting and keeping boundaries that are clear and healthily firm is arguably one the most crucially necessary habits to maintaining the priceless integrity of our mental, physical, and emotional health and well-being.
So when we know it's time to set that boundary in our professional and/or personal lives, how do we overcome the guilt and shame so we can just do what we know is actually the right thing for us? And is selfishness a good thing in this scenario?
In this new episode, Danielle and Anianne discuss the very real and tricky dance of setting personal and professional boundaries and more - plus talk about various ways to commit to making and keeping healthy boundaries established in our daily personal and professional lives.
Quotes of the week:
"You just kinda just need to let go of those feelings - that GUILT - and process it to where you're like, "okay, I feel fine. I've moved on. And here's what I learned from it."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"The only people who get upset about you setting boundaries are the ones benefiting from you having none."
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
Hurry! Don't miss out on our VERY LAST Virtual Hairstyling Convention of the YEAR! Learn the EXACT hairstyling secrets, mindset strategies, and business blueprints that helped Danielle and Ani reach the abundantly successful peak they are at today! Don't wait to up-level your skillsets behind the chair and learn from true masters and practitioners of the craft in ways you won't find anywhere else.
You won't want to miss this opportunity!
To learn more details about how you can secure YOUR virtual convention seat today (and yes seats are going fast), visit: https://nbr.education.
We can't wait to see you there!
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: https://www.dkwstyling.com
Overconfidence can oftentimes be the precursor to major disappointment. We believe that our natural abilities in a certain area are so good, that we get the idea in our heads that we cannot fail. And, then, when we do inevitably fail...we wonder if we were any good to begin with.
This moment can cause either one of two feelings:
- Fear: "an unpleasant, often strong emotion caused by anticipation or awareness of danger"
or
- Panic: "a sudden overwhelming fear, with or without cause, that produces hysterical or irrational behavior, and that often spreads quickly".
So, when we feel either of these feelings, how do we calm these sudden emotional tides - whether it be at home or in the workplace - so that we can start focusing on the right things, move forward with stronger clarity, and perform to the best of our natural abilities?
In this new episode of the BMS podcast, Anianne Rivera and guest host Katie Guthrie discuss their most humbling moments of failure, how they overcame their fear and panic, and how they challenged their comfort zones and broke open the ceilings of their own limitations to reach new levels of success.
Quotes of the week:
"People get so stuck on the "wrong thing" that they never launch anything. And even, especially, I feel like it's the wrong thing - because the RIGHT thing they should focus on is outside of their comfort zone and outside their natural ability."
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
"Is any method going to be flawless 100% of the time? No. Because humans are all different. Every client is different. What really is important, is understanding how to evaluate your own work so that you know what is going wrong so that you can improve upon it."
- Katie Guthrie, Director of Events and Operations, DKW Styling Salon, Natural Beaded Rows™️
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
Hurry! Don't miss out on our VERY LAST Virtual Hairstyling Convention of the YEAR! Learn the EXACT hairstyling secrets, mindset strategies, and business blueprints that helped Danielle and Ani reach the abundantly successful peak they are at today! Don't wait to up-level your skillsets behind the chair and learn from true masters and practitioners of the craft in ways you won't find anywhere else.
You won't want to miss this opportunity!
To learn more details about how you can secure YOUR seat today (and yes seats are going fast), visit: https://nbr.education.
We can't wait to see you there!
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Commitments. They tell us exactly where we're at, and...they tell us exactly where we're not.
They are our own personal mirrors that reflect to us our everyday reality for what it is.
So, if we want to "see a different reflection" in our own mirrors of commitment - then, what are we willing to do match the desire of a certain result to an unshakeable commitment to achieve it?
In this week's profoundly hard-hitting episode of the BMS podcast, Danielle and Ani discuss the ways in which our commitments (or lack thereof) shape us, how we can overcome self doubt, and how choosing growth over comfort can help us sculpt our reality into the landscape of our wildest, bravest, dreams.
Quotes of the week:
"It doesn't matter. you need to commit. And if you commit, follow through with your commitments and you'll make it 10x further than where you're currently at. Your results are direct reflections of what you're willing to commit to."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"You're not actually alone. There is so much support and guidance and, like, friendship and love, here. It's true. [Here at NBR Academy] We've become such a tight-nit community."
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
Hurry! Don't miss out on our VERY LAST Virtual Hairstyling Convention of the YEAR! Learn the EXACT hairstyling secrets, mindset strategies, and business blueprints that helped Danielle and Ani reach the abundantly successful peak they are at today! Don't wait to up-level your skillsets behind the chair and learn from true masters and practitioners of the craft in ways you won't find anywhere else.
You won't want to miss this opportunity!
To learn more details about how you can secure YOUR seat today (and yes seats are going fast), visit: https://nbr.education.
We can't wait to see you there!
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Guilt. It's a poison that comes at us from all sides. And sometimes it comes from the most unlikely of places, and for the most unlikely of reasons. So, when guilt does come up - whether from a friend, a client, a co-worker, or family member - how do we receive this guilt with grace and let it go?
In this brand new, beautifully inspiring episode of the BMS Podcast, Danielle is back in the lineup with Anianne as they vibe out about finding ways - both personally and professionally - to give oneself permission to let go of the guilt, find harmony and balance in your energy, and live a life full of health, vibrancy, and sustainability.
Plus, tune in til the end as Danielle has a very special announcement to make.
Quotes of the week:
"It doesn't matter what your story is. I think that whether it's masculine or feminine, you have to find the angle that works for YOU, and be able to tap into both roles that serve you the most in both your business relationships and your personal relationships."
"What's the point in working hard if you can't enjoy life while working?"
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
"You do not have to feel guilty because you are not following a set of rules that were not even created by you or for you. You are the one who gets to dictate what your life looks like."
"No amount of anything that anyone tells you, and no amount of anything that anyone else does will change your life for you if YOU are not willing to make that change.That's really the biggest thing."
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
Hurry! Don't miss out on our VERY LAST Virtual Hairstyling Convention of the YEAR! Learn the EXACT hairstyling secrets, mindset strategies, and business blueprints that helped Danielle and Ani reach the abundantly successful peak they are at today! Don't wait to up-level your skillsets behind the chair and learn from true masters and practitioners of the craft in ways you won't find anywhere else.
You won't want to miss this opportunity!
To learn more details about how you can secure YOUR seat today (and yes seats are going fast), visit: https://nbr.education.
We can't wait to see you there!
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Do you ever feel guilty for taking a break from work, even though you probably haven't had a day off in two days...or maybe even two weeks? Do you ever wonder why it's been so normalized to run and survive off of only your favorite Starbucks drink, a few bites (if that) of food -- and zero bathroom breaks?
Why is it so easy to justify being a martyr in the workplace?
How do we balance deep, impactful, and fulfilling work while also finding time for deep, impactful, and fulfilling rest - and not feel guilty about it?
In this brand new, powerful, and intensive episode, listen as Ani Rivera and guest host Katie Guthrie address the issue of feeling habitual guilt and shame surrounding making time for rest from our work. Listen as they discuss different ways to feel good about making time away from our work for healthy, reasonable space to recharge and recuperate our mind, body, and spirit.
Quotes of the week:
"I've realized that, If I'm not in a good place, and if I cannot stand in a place of power and strength and mental and emotional clarity, then I can't help them. I can't help you If I don't help me."
-Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows®, Big Money Stylist®
"Work will always be here. But if you are not okay inside, that comes out in your work. If you feel chaotic, your work is chaotic."
-Katie Guthrie, Director of Operations and Events, DKW Styling, Big Money Stylist®, Natural Beaded Rows®
To learn more about our September virtual convention and to secure your spot today, visit: https://conve.pages.ontraport.net/content
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
Danielle and Ani talk about giving in to doing work in front of you and why building disciplined momentum a day at a time is so important and yet so hard at times, but ultimately a crucial piece in the attainment of true and lasting success.
"If, for some difficult or unexpected reason, you find that you've lost good momentum in a certain area of your life, allow yourself some grace to get through that difficulty, don't allow yourself to get overwhelmed, and just find a way to get back on track."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:
www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
In this brand new potent episode of the BMS podcast, Danielle and Ani discuss how to develop and sharpen your intuition and how to find the courage to be fully and radically honest with yourself and others.
"If you can't be honest with yourself, how can I expect and trust you to be honest with me?"
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows™️, Big Money Stylist®
"Don't let the lack of honesty get in the way of the impact you could make with your friends, family, and community. Start talking about it. Get the noise out of the way. Get real. Get honest. And start by finding the courage to be real and be honest with yourself."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:
www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"Submission is part of the process of growth. I don't teach from "La La" Land. I teach what I lived and what I learned to become who I am and arrive where I am at. So I can speak to you directly to where you're at. I need you to understand that I've been where you're at." -
Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
This week's episode is spicy, dicy, and DIRECT. It's all about being called out, embracing collision, and pushing through the difficulty so you can have the results your soul actually craves.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"I'm calling everybody out to be more aware."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
In this new episode of the BMS podcast, Danielle and Ani talk about learning how to be more aware of the words you say to others and how to keep that passionate inner flame lit in the face of scrutiny and misunderstandings at home and in the workplace.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"It's important to note the progress that you're having AND accept the place you're currently at in order to grow."
- Danielle K. White, Founder, Owner, DKW Styling Salon®, Natural Beaded Rows™️, Big Money Stylist®
In this new episode of the BMS podcast, Danielle and Ani talk about how to break through those ceilings of fear, doubt, worry and shame and overcome that self-limiting inner noise once and for all.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"You growing will make other people uncomfortable. And they will project their fears and discomfort on you. But that doesn't mean you should stop."
-Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows®, Big Money Stylist®
In this new episode of the BMS podcast, things get real spicy real fast as Danielle and Ani talk about some epic moments from a recent NBR® Academy class that triggered some epic lessons and hilarious but powerful stories in the process.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"If you want to get somewhere, then you must start with where you're at. Start with little consistencies. Let go of the fearful "what ifs" and just GO. Allow your faith to guide your steps and allow your wins to fuel your confidence. When you become open to receiving qualified feedback, and when you welcome growth with gratitude, you will be surprised by how fast your results will begin to bloom."
- Danielle K. White, Founder, Owner, DKW Styling Salon, Big Money Stylist®, Natural Beaded Rows®
On this new episode of the BMS podcast, Danielle and Ani discuss why we give so much credence to our fears, and talk about ways to overcome them so we can move through each day with renewed clarity, confidence, power and certainty.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"If you need help with something, if you see a path you want to go, then find someone - a coach, a trainer, or an educator - that can help you along that path and be willing to listen, put aside your ego, and do the things that they're telling you, even if you don't believe it. Even if you swear it's not going to work. Trust the process. Little wins and consistency lead to big wins and the overall outcome. "
- Ani Rivera, Lead Trainer, Director of Education, Natural Beaded Rows®, Big Money Stylist®
It's Birthday Week here on the Big Money Stylist Podcast! On this special, quirky, fun episode, Danielle and Ani discuss the ins and outs of disciplined training, how to find the right Mentor to keep you sharp and accountable, and how to continually up-level your results by staying committed to the process.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"In any kind of relationship with someone - whether it be in the workplace or at home - it's inevitable that you will piss that someone off at some point after spending so much time with them. Conflict will come. But having the maturity to handle a tough conversation with ego-less clarity and calmness will help both parties resolve tension quickly. "
- Ani Rivera, Director of Education, Big Money Stylist®, Natural Beaded Rows®
In a truly edifying and enlightening conversation, Danielle and Ani get vulnerable about misunderstandings in the workplace and talk about how they've learned together how to transform hot conflict into calm, cool, and collective clarity.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"Find your balance. Everybody's balance is different, and only you know what those unique boundaries around a healthy life balance look like for you. But make time to create and understand those boundaries, and know yourself enough to respect them. It's perfectly okay to take a break and recharge."
- Danielle K. White, Founder, Owner, DKW Styling Salon
Danielle and Ani discuss the importance of understanding and respecting your capacity at home and in the workplace and how to set boundaries to recharge when you know you've reached your limits.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"Integrity. There is no quick path. Do the work. Stay on course. Stay in your lane. Hard work and consistency are always the best options. No excuses or justifications; just do the work that's necessary. It's not always easy, but the choice is always clear."
- Danielle K. White, Founder, Owner, DKW Styling Salon
Danielle and Ani get real honest and real spicy about how to courageously cut the excuses and the bullsh*t out from your life, follow your heart like there's no tomorrow, and commit to integrity like the results of your dreams depend on it.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
""No." is a full sentence.It is a word of CHOICE. And saying the word "No" with confidence, clarity, and courage will help you find new depths of personal power you had no idea were there before. And the more you stand firm in that power of speaking decisively, the easier it will become over time to stand your ground in those critical moments without drama, without tension, and without hesitation. YOU hold the power. Your words COMMUNICATE that power. Learn to use this power wisely - and you, your business and your LIFE will be better for it."
- Ani Rivera, Director of Education, Big Money Stylist
In this stylish, fiery, and DIRECT episode of the BMS podcast, Danielle and Ani teach from experience on understanding the potent power of a swift "no" and a decisive "yes" and how to use their persuasive energy with clarity, calmness, and certainty in your everyday lives.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"You're not gonna stop drowning in your business unless you hire help and let go. Delegating and dividing your time amongst a capable team will help you divide and conquer and achieve your goals without you or anyone feeling overwhelmed or overworked. You don't have to do it all to have it all. Teamwork really does make the dream work."
- Danielle K. White, Founder, Owner, DKW Styling, Big Money Stylist
Danielle and Ani get real and raw about why it can be so hard to ask for help, and they dive deep and uncover tactics on how to delegate and manage your time more effectively across the boards of business and life.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG:
https://www.instagram.com/dkwstylingsalon
To get on our education list, go to: nbr.education
"Growth and gossip cannot exist in your life at the same time. You either make time for one or the other. There are no exceptions. But here's the thing. If your priority is true GROWTH, then you will never waste your time on gossip again - even if it means walking powerfully and courageously alone."
Ani Rivera, Director of Education, Big Money Stylist
Danielle and Ani get humorously real about how to deal with the shifting tides of friendships in your life, how say no to inappropriate gossip at home and in the workplace, and how to say yes to making more time for discovering a focused life full of purpose, prosperity, and power - even if it means riding solo.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
To get on our education list, go to: nbr.education
"Making the decision to live your best life may require the biggest leap of faith of your entire life. But the process of getting there requires you to make daily pivots with purpose towards taking care of the simple, hard, important shit every single day."
- Danielle K. White, Founder, Owner, DKW Styling, Big Money Stylist
In this latest episode, Danielle and Ani talk about how to normalize the achievement of big sh*t, why it's okay to have gratitude but want more, and how to find that inner trust to make the leap of faith towards the life you know you are meant to live.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
If you WANT to have a voice, if you WANT to have an impact, it comes with taking some HEAT."
- Danielle K. White, Founder Owner, DKW Styling Salon, Big Money Stylist
In this truly SPICY episode of the Big Money Stylist Podcast, Danielle and Ani bring the facts and the heat as they powerfully address the many forms of critique they've received from various online keyboard "warriors" on social media and other critics in life and business.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"If you have truly found balance in each important area of your life, then it will be found without compromising the health and integrity of any one of those important areas for the sake of another. Every area matters. Make sure each area knows that they do. "
Danielle K. White, Founder, Owner, DKW Styling
In this week's quick-fire episode of the Big Money Stylist, Danielle and Ani get down to Body, Being, Balance AND Business as they discuss ways to prioritize your time, your work, your family, and your life in ways that are sustainable, powerful, on consistently on point.
Plus, tune in through the end to hear Danielle and Ani FINALLY share an exciting and special announcement!!
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Not everyone need to be your ride-or-die."
Ani Rivera, Director of Education, Big Money Stylist
In this honest-talk episode of the Big Money Stylist, Danielle and Ani get real about how to deal with experiencing lonely growth, how to set boundaries, and how to recognize your real friends and be okay with letting go of the relationships that you appreciate but no longer serve you.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Everyone wants a quick fix. But here's the thing. If you quit IMMEDATELY the first time you hit a speed bump, you'll NEVER taste those skyscraper-levels of success that the practice of CONSISTENCY allows you to reach."
- Ani Rivera, Director of Education, Big Money Stylist
In the latest episode of the Big Money Stylist Podcast, Danielle and Ani talk about how to protect your energy, and how to simplify your goals so you can discover a level of consistency that makes making progress more doable, more exciting, and more sustainable than ever before.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Be willing to fail, and fail OFTEN, and LEARN often; because THAT is the only way you are going to succeed."
Anianne Rivera, Head of Education, Big Money Stylist
In this episode of the Big Money Stylist Podcast, Danielle and Ani talk about how to flip your failures more quickly by being honest, self-compassionate, and willing to learn from your mistakes.
Plus, Danielle and Ani have TWO very exclusive and exciting announcements to make.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Don't box yourself into the ONE version of yourself you THINK you have to be. No one said you couldn't BE everything and DO everything."
Anianne Rivera, Head of Education, Big Money Stylist
On this week's episode of the Big Money Stylist Podcast, Danielle and Ani talk about pushing your capacity and finding your purpose, and how to fuse your passion with your purpose in a way that's serves both yourself and the people around you.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com 1. Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Listen. Some days you're gonna crush it. Some days you're just not .And that's okay. The key here is to build mental and physical muscle by choosing every day to be ruthlessly consistent in your commitment to train hard, work SMART, and fail effectively. Take your emotions, your fears, and your guilt OUT of the equation and focus ONLY on the result you want. You WILL eventually get there."
- Danielle K. White, Founder, Owner, DKW Styling Salon
In the second brand new episode of 2021, Danielle and Ani talk about how they finally faced their fears and signed up for surfing lessons, and how their experiences of both striking successes and embarrassing failures in the water are translating into more powerful and more tangible results in the workplace. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Make it your goal this year to find balance in each area of your life. Take things a day at a time. Keep it simple. And learn to hyper-focus only on what matters - no matter what is going on around you."
- Danielle K. White, Founder, Owner, DKW Styling Salon
In the first brand new episode of 2021, bring it full circle to discuss why it's so important to find and create space so we can focus ONLY on what matters, and why aiming for small, consistent wins TODAY get's us farther ahead in the longterm.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is theBig Money Stylist Podcast. For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Your "big break" is found on the other side of doing the hard work in front of you that you've continually avoided up to this present moment."
- Ani Rivera, Head of Education, Big Money Stylist
Whether in business or personal life, learning how to make long-term decisions with calm, focused clarity is one of the most important skills one can master.
And in this brand new fire episode, Danielle and Ani talk about how to block out the noise, find your poise, and uncover the decision-making badass within.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is The Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"Don't put off being you. Don't lose yourself in the desire to be someone else. Let me tell you - it is NOT worth it. But being YOU? That's worth it. Listen. YOU are uniquely powerful beyond measure. Own YOUR OWN UNIQUE GREATNESS. Own your authenticity! And watch, as your brave example to be authentically you inevitably inspires others to do the same."
-Anianne Rivera, Head of Education, Big Money Stylist
In this brand new episode, it's all about learning how to rediscover, embrace, embody your most true, free, and empowered authentic self. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is The Big Money Stylist Podcast.
==========================
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"If I'm in this relationship (whether it's in business or personal life) it's because I consciously choose to be in this relationship, not because I subconsciously "need" to be in this relationship. There is a difference, and it pays to know it."
Danielle K. White, Owner, Founder, DKW Styling Salon
In the latest episode of the BMS podcast, Danielle and Ani discuss doing the work together with a partner, being TOTALLY clear in your communication across the board, and leading together as a team while maintaining individual sovereign accountability for your own work ethic.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is The Big Money Stylist Podcast.
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit: www.dkwstyling.com
Follow us on IG: https://www.instagram.com/dkwstylingsalon/
"You can sit in your head all day and stay where you are... but who are you Not impacting because you're not choosing to push forward? Who are you NOT affecting because you are choosing to play small and stay comfortable?"
Danielle K. White, Owner, Founder, DKW Styling Salon
In the latest episode of The Big Money Stylist, Danielle and Ani help you get to a place of empowerment with noticing and choosing subtle actions that can help you transcend from the subtle fears in your life and turn them into the obvious confidence you need to break your shell of shyness, and be the version of you that you knew was there all along.
"Your story is not your identity. Let go of what is not serving you and move on to something that will. You will feel lighter, you will feel better, and you will find the clarity you need to create the results you were looking for all along. I know you can do it. YOU know you can do it. It is time to believe in the best possible version of you."
Danielle K. White, Founder, Owner, DKW Styling Salon
In this spicy new episode of the BMS Podcast, Danielle and Ani address strategies on how to face conflict head on, how to communicate your boundaries and your needs, and how to forgive yourself for the mistakes you made so you can move on and move forward in a whole new way.
This is The Big Money Stylist Podcast.
"Taking radical ownership of the success in your life also means taking radical accountability for every aspect of failure that comes your way."
- Danielle K. White, Founder, Owner, DKW Styling Salon
In today's brand new episode of the Big Money Stylist Podcast, Danielle and Ani take on the topic of taking radical ownership of your failures, taking radical accountability for having tough conversations, and having the radical humility to course-correct when you know it's time.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
"If what you're doing isn't giving you the results you want, then you MUST change what you're doing based on the FACTS - NOT on the feelings."
- Danielle K. White, Owner, Founder, DKW Styling Salon
In this brand new episode of the Big Money Stylist Podcast, Danielle and Ani talk about the skill of making important decisions anchored in FACTS, not feelings. Plus, they talk about how to stay patient through seasons of hustle and how to know when it's time course-correct and do something radically different when you know it's time for a change.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. ========================== Want to learn NBR® online? This year, BMSCON is going VIRTUAL! To learn more about dates, times, and other educational opportunities visit: https://bigmoneystylist.com/movie To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com Follow us on IG: https://www.instagram.com/dkwstylingsalon/
Danielle and Ani bring the INTENTION in this brand new episode as they talk about what it takes to lift your actions into a whole new dimension of mindful productivity - plus they talk about their own experiences of overcoming depression to get $h*t done.
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"You can have your opinions and your beliefs, but if you're always fighting to be "right", then you're NEVER going to win."
- Danielle K. White, Owner, DKW Styling Salon
Danielle and Ani bring the HEAT in this brand new episode as they talk about taking accountability for the mistakes you make - and how making time for daily personal course-correction is quite possibly the most underrated secret sauce to achieving more powerful and more desirable outcomes.
Want to learn NBR® online? This year, BMSCON is going VIRTUAL! To learn more about dates, times, and other educational opportunities visit: https://bigmoneystylist.com/movie
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.
==========================
To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"You can have your opinions and your beliefs, but if you're always fighting to be "right", then you're NEVER going to win."
- Danielle K. White, Owner, Founder, DKW Styling Salon
This week on the Big Money Stylist Podcast, Danielle and Ani share their experiences on how to transform any frustrating collision into a solution-based conversation, and how to channel those conversational insights into more actionable and lasting change. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast. ==========================
To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020 For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"If you're not doing the work you know you need to do TODAY to ensure a strong foundation for a better tomorrow, then don't be surprised if, one day, you can see the raging storm ahead and you are overwhelmed and under-prepared. Chances are, you had plenty of time to be ready. You just do anything about it. So? Be ready. Results come to those who ACT. And the best time to act? It's right NOW." - Danielle K. White, Owner, DKW Styling Salon In this brand new episode, Danielle and Ani talk about being why there's no better time than right now to start doing the things you KNOW you've always needed to do. Want to learn NBR® online? This year, BMSCON is going VIRTUAL! To learn more about dates, times, and how to secure 1 of 600 exclusive spots before they're gone, visit: https://bigmoneystylist.com/movie Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020 For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"It takes more work to STAY in your comfort zone than it does to leave it." - Ani Rivera, Head of Education, NBR®
Ani and Danielle are back with a fresh new episode to talk about covid/quarantine shenanigans, Ani shares a fun story, and they talk about results and why not everybody is meant to be a business owner -- and why that's absolutely more than okay.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.
Want to learn NBR® online? This year, BMSCON is going VIRTUAL! To learn more about dates, times, and how to secure 1 of 600 exclusive spots before they're gone, visit: https://bigmoneystylist.com/movie
**Episode originally Aired 21 January, 2020
In this week's episode, Danielle and Ani get personal as they discuss the cardinal discipline of honoring the sacred boundaries that separate and preserve the functional integrity of both your personal and professional life. Also, hear them in their own words as they talk about the all-encompassing, all-important journey of discovering a ride-or-die TRIBE that allows you to RISE and THRIVE in your passion and purpose so that you're always creating the results of your dreams!
Want to learn NBR® online? This year in 2020, BMSCON is going VIRTUAL! To learn more about dates, times, and how to secure 1 of 600 exclusive spots before they're gone, visit: https://bigmoneystylist.com/movie
When you achieve your goals, do you feel like you've "arrived"? Often, if we're not careful, we can let ourselves slip into a vortex of regression because we're not actively chasing something that drives us forward.
This brand new episode is all about finding new ways to keep the spark alive, how to pivot your focus and channel it into new and healthy directions, and how to reverse-engineer your goals in a way that will expedite your dream results into your current reality.
Want to learn NBR®? Your next opportunity is BMSCon 5! To learn more on how you can attend this year's biggest hair education event taking place on November 2-4th 2020, visit: https://bigmoneystylist.com/movie
**Previously aired on 2 July, 2019
Krystal Coit, manager and backbone of DKW, is Ani’s guest co-host in this week’s episode of the Big Money Stylist. In this episode, the ladies have a conversation around the hiring and firing process, tips regarding communication with your employees, and how to handle emotions inside the workplace.
Want to learn NBR? Your next opportunity is BMSCon 5 ! To learn more on how you can attend this year's biggest hair education event taking place on November 2-4th, 2020 visit: https://bigmoneystylist.com/movie
Business skills. Efficient Softwares. Effective management strategies. You have to be willing to understand why something works if you want to know how to use it well. And in this brand new episode of the Big Money Stylist Podcast, Danielle and Anianne focus on why you need to take time to learn and MASTER new systems NOW if you want to experience the kind of results you want in the future.
BMSCON 5 tickets are now on sale!! Yay!! For more details about how to secure one of 350 seats to this year's event as well as to make sure you're on the current education waitlist so that you can receive exclusive updates, messages, and offers before the public, visit: bigmoneystylist.com/2020
**All official and necessary safety and sanitization measures are being put into place to ensure the safety and overall well-being of all BMSCON5 attendees and staff members. :)
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.
"Some will say, "WELL, the system didn't work for me..." The truth is, the system didn't work for you because you didn't put the WORK in behind the system."
- Danielle K. White, Owner, DKW Styling Salon
In the world of results, the goal is not to be perfect; rather, it's to suck a little bit less every day. And in this episode of the Big Money Stylist Podcast, it's all about getting into the zone of COMMITMENT to doing the work, getting out of your comfort zone consistently, and using Systems and Processes to your advantage.
To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
"Your vision is on you. And it always has been. And where you CHOOSE to take it, will ALWAYS be on you."
- Danielle K. White, Owner, DKW Styling Salon
In the world of results, the goal is not to be perfect; rather, it's to suck a little bit less every day. And in this episode of the Big Money Stylist Podcast, it's all about teamwork, starting somewhere instead of NOWHERE, and dialing in those reps so that you can strengthen the Core, the IQ, and the Quality of your results over long periods of time.
To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
Where is your time most valuable RIGHT NOW? In this fiery and epic episode of the Big Money Stylist, Danielle and Ani get clear about communication and talk about new ways that help to maximize your results in the workplace. Plus, they break down the importance of building client trust through ruthless consistency in your work behind the chair.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
It’s no secret that hairdressers have been looked down upon for ages and have this reputation for being ditzy and dumb. Natural Beaded Rows, coupled with business, marketing, and sales, is changing that story and is taking the hair industry by storm. The result? Empowered, business-savvy artists with mad hair skills who are stepping outside of the box, taking charge of their lives, and inspiring others to do the same.
"You HAVE to get out of your emotional state about it and go in very logical about it, and tell them - "THESE are the rules of engagement." "
- Danielle K. White, Owner, DKW Styling Salon
In work and life, there are these moments of pain that push you to greatness. And in this episode of the Big Money Stylist Podcast, Danielle and Anianne get real about the crucial necessities of setting and respecting clear client/artist boundaries and taking radical accountability for your communication both behind and in front of the artist's chair.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is The Big Money Stylist Podcast.
==========================
To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"Just because you're putting in the time, doesn't mean you're putting in the work." - Danielle K. White, Owner, DKW Styling Salon
In this potent episode of the Big Money Stylist Podcast, Danielle K. White and Anianne Rivera discuss the art of getting ruthlessly real with where you're at in your business so that you can get clear, break those karmic loops, and get back on track to achieve big-time results.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
"We have clients that have had Postpartum Hair-Loss, Cancer, PCOS, Trichotillomania - it's not just bored housewives who come in; these are women who legitimately need our help. "
- Ani Rivera, Lead Trainer, NBR®
In yet another spicy edition of the Big Money Stylist Podcast, Danielle and Ani throw down epic tales of getting hacked on social media and share the difficult (but necessary) lessons they learned in the process.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020 For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:www.dkwstyling.com
In this episode of the Big Money Stylist Podcast, Danielle and Ani continue the theme of "just GOING." Listen in as they talk about how prioritizing progress above popularity and staying consistent (even thru the hard days) can help propel you towards the kinds of results that truly matter.
"Everybody thinks there's a magic solution for marketing...there's not. It's those that are willing to course correct, test, and just GO - that end up figuring things out".
- Danielle K White, Owner, DKW Styling Salon
In this extra spicy episode of the Big Money Stylist Podcast, Danielle and Ani break down the art of making course correction less intimidating and more doable, and how to just get started no matter where you're at - both in business and in life.
In this week's brand new episode of the Big Money Stylist Podcast, Danielle and Ani talk about how to successfully approach having up-front conversations with clients and how to create sustainable boundaries as an artist behind the chair.
Listen and learn new ways how you can show up that can help you remain level-headed, your skillsets healthy, and your integrity as a business owner left entirely intact.
What is something you're GREAT at? And, what is something that you absolutely suck at...? It's incredibly easy to talk about your STRENGTHS...right? So why can it be so hard sometimes to openly address the many weaknesses of both our inner and outer world?
In this week's episode of the Big Money Stylist Podcast, Danielle and Ani unravel the vulnerable power of owning your own weaknesses and making the liberating choice to either delegate to others who are more reliable or be willing to improve your own expertise with grace, competence, and determination.
"The place your business is at now is NOT because of COVID-19; it's because of the business decisions you've been making for days, weeks, months, and YEARS..." - Ani Rivera, Lead Trainer, NBR®️ The Big Money Stylist Podcast Episode #118: Reclaim Your Own Bravery Panic, limbo, bouts of "worst-case-scenario scheming"...you know what we're talking about. 4 weeks in, and we're all feeling it. So how does one overcome the daily stress, fear, and anxiety of this new current reality and tap back into the certainty* of the present moment? In this brand new episode of the Big Money Stylist Podcast, Danielle White and Ani Rivera discuss ways to rekindle the spark of your own bravery and take proactive ownership of where you are, where you want to go, and who you know you were destined to become. ============================= Sit back, tune in, and get ready to LEVEL-UP your hair game for *GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates, and offers before the public, visit: bigmoneystylist.com/2020 To learn more about my *NEWNBR®️ Advanced Online Course, visit:* bigmoneystylist.com/course
=============================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:www.dkwstyling.com
"Don't Let Yourself Get overwhelmed; Start NOW, Stay Consistent. " - Danielle K. White The Big Money Stylist Podcast Episode #117: BE Proactive. NOW! When things get crazy, how does one stay clear*? How does one remain personally and professionally innovative in a world where the required motivation could now be classified as somewhat of a rare commodity? In this brand new episode of the Big Money Stylist Podcast, Danielle White and Ani Rivera discuss ways to get clear, create space, and remain proactive so that you avoid any unnecessary overwhelm and make those calm and calculated decisions you know you were capable of making all along. ============================= Sit back, tune in, and get ready to LEVEL-UP your hair game for *GOOD. This is The Big Money Stylist Podcast. ========================== To make sure you're on the current education waitlist so that you can receive exclusive updates, and offers before the public, visit: bigmoneystylist.com/2020 To learn more about the *NEWNBR®️ Advanced Online Course, visit:* bigmoneystylist.com/course
=============================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:www.dkwstyling.com
In the latest episode of the Big Money Stylist Podcast, Danielle and Ani reveal specific strategies about how tooverpower the overwhelm and steer clear of the fear so that you can step up as the sound economic leaderyou know you were BORN to become. Plus, they discuss tips on how to remain calm, vigilant, engaged, and hopeful in a time where you may have every right not to be.
After what seemed like the longest week in modern history, "Business Wives" Danielle and Ani safely come out of their social distancing shells to record a powerful brand new episode,just for you. This week, they discuss how to gently pause, calmly reflect, and successfully readjust your day-to-day life and business strategies so that you can stay on the leading edge of your personal and professional growth, maintain your own inner voice of reason, and more readily adapt to the changing economic and home-life landscapes that are quickly becoming the new normal all around the world.
In the wake of truly unprecedented events, Danielle and Ani talk the Elephant in the Room: COVID-19. In this brand new episode, they share tips for doing your best to be calm, healthy, strong and consistent no matter what comes your way.
==========================
Stay safe out there, friends! And remember, we're all in this together & everything is going to be okay. :)
P.s. - PLEASE remember to wash your hands OFTEN, stay indoors, and practice healthy hygiene during this uncertain time. And always make sure to listen to and follow the carefully curated advice of your courageous health professionals as they do their very best to protect our health, safety and wellbeing! They've got this. We've got this. And we WILL make it through. :)
Much love, Danielle K. White
Originally published September 10, 2019
Danielle and Ani are joined in the studio by baby Isla and have a conversation about the importance of surrounding yourself with those who are truly excited about your growth & success. Hear them in their own words as they describe some of the exciting highlights of the new DKW Styling Academy coming in 2020.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.
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For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com
In an episode originally published Nov. 26, 2019, Danielle and Ani have just come off the heels of a highly successful event at BMSCON4.
Hear about how they pulled off such a massive event - plus, learn how they improve their lives and their craft through the art of course correction, how they're repeatedly redefining the standards of their own industry, and how they are continually able to go toe-to-toe with the pressure of the moment and come out on TOP.
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
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For more podcast episodes, blog posts,
and other amazing hairstyling tips, tricks, and transformations
visit: www.dkwstyling.com
"You HAVE to have systems and processes and know your f***ing numbers if you're going to run a successful Salon. Period."
- Danielle K. White
In the world of hair, it pays to know the details. And in this week’s episode of the BMS podcast, it's all about the nitty-gritty behind running a successful business from the ground, up. From understanding systems and processes to facilitating full team cohesiveness and being feedback-driven as a unit - Danielle and Ani talk about what it really takes to sustain healthy growth, how to live your best life both as an artist and a human being - and how owning a top-tier hair business is not always the glamorous reality it appears to be on the surface.
Quotes of the day:
Ani Rivera:
“When you really have a team that’s all in, and whose collective purpose is truly aligned with that of the vision and the mission of the business - that is such a beautiful cohesiveness when you know everybody here just wants to grow. And I feel that's not found in every single business or Salon out there."
Danielle K. White:
"If you can all align and see the values and see the growth and see the vision - then people will be more willing to work with you along the way. "
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit:www.dkwstyling.com
In a special ‘Beauty’ themed episode of the Big Money Stylist Podcast, Danielle hosts guests Brianna Stanko, who is the owner of Skincare company www.MyPremierLook.com - and Stafani Kappel, MD, a Board-Certified Dermatologist and Laser Specialist who is based out of Newport Beach, California.
Fresh off of their Valentine’s Day Giveaway photoshoot, the three Queens of O.C. teamed up to discuss their own journeys of becoming experts in the Beauty industry. Plus, they get honest about the painful realities of "Mommy Guilt", embarrassing stories of failed beauty procedures, and the daily balancing act of maintaining relationships, having a functioning family/personal life, and being a full-time mom who also happens to be a fearlessly-driven modern-day businesswoman.
Lastly, they connect the dots about how failure is actually one of your best medicines for growth - and how you can more fully embrace this powerful art-form as part your own everyday-process of expansion as a human being.
Quotes of the Day:
Brianna Stanko: “Day by day, you just figure it out. You’re gonna trip up sometimes, but you figure it out. That’s the biggest thing.”
Stefani Kappel: “Don’t be afraid of failure; start with baby steps.”
Danielle K. White: “The only set of rules that exist are the ones you create for yourself. Create your own story, create your own set of rules - and just go.”
“Listen to your heart and get out of your head.”
- Danielle K. White
In this episode of the BMS Podcast, Danielle and Ani open their hearts and put their egos aside as they talk about the art of making feedback your friend - and why making the powerful decision to truly invest in yourself, your craft and your education matters a lot more than you might think.
Also, Ani and Danielle have news as this past week they received a monumental award from Russell Brunson and the ClickFunnels team at this year’s FunnelHackingLive2020!!
Last but not least, it’s Ani’s birthday!! This past weekend Ani turned the big 3-0 and got to celebrate with the NBR Tribe in true Vegas style!! Happy birthday Ani!! 🎉🖤✨
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit www.dkwstyling.com
Inthis encore presentation of EP 077 (originally aired June 25, 2019),
co-hosts Danielle K. White and Lead-trainer Ani Rivera answer a few simple, yet hard-hitting questions, such as:
"Who do you surround yourself with and why does it even matter?"
"What about feedback? Are you someone who is open to it or do you believe you are above it?"
Also, it's storytime with Ani as she shares more salon stories you just have to hear to believe! Keep them coming! Send your crazy, insane or even inspirational stories to: ani@hairextensionsecret.com
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations, visit www.dkwstyling.com
“If you have a larger Salon, and you are the Salon Owner, and you are busy, and you DO NOT have a Salon MANAGER whom you FULLY TRUST, then you’re f*cked.”
In this encore presentation of an earlier episode, the light-hearted and quirky Danielle and Ani get serious and down-to-earth as they talk Business Management, Competence, and Trust.
Plus, Danielle has a “come to Jesus” moment as she confesses to her own “sin” of past poor Salon Management, and how she was finally turn things around in a completely new, inspiring, and powerful way.
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Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
In this week's episode, Danielle and Ani get personal as they discuss the cardinal discipline of honoring the sacred boundaries that simultaneously separate and preserve the functional integrity of both your personal and professional life.
Also, hear them in their own words as they talk about the all-encompassing, all-important journey of discovering a ride-or-die Tribe that allows you to RISE and THRIVE in your passion and purpose so that you're always creating the results of your DREAMS!
PLUS, Danielle and Ani make a very special announcement regarding the Future of Natural Beaded Rows!!
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
HAPPY NEW YEAR!!
In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond.
Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.
This is the Big Money Stylist Podcast.
Welcome.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: Letting Go * Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” * “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t have enough time.”
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What do you know you need to let go of in order to free up more of your time?
Point #2: Balancing Act * When it comes to hiring assistants, a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you. * If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Where in your world are you trying to handle everything? How is that working for you?
Point #3: Keep It Classy * It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also essential to give them a good overall experience in the salon. * You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?
Point #4: Twenty Questions * Reading your client is an important skill to develop. If they have their headphones on, they or have given you the heads up that they have some work to do on their phone, give them their space, and don’t play twenty questions with them. * “That doesn’t mean it’s going to mess up their experience or your connection with them; it just means they have shit to get done AND they want great hair. Check in with them, and that’s it.”
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What has been your experience with this, either as a client or as the professional?
Point #5: The Art of Framing * If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work. * Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
As a salon owner, what can you do to improve the social etiquette inside your salon?
Quote of the Week: "Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."
-- Danielle K White
"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross."
--Anianne Rivera
Encore Presentation from May 21, 2019
Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Pretty Little Liars * No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing. * There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.
QUESTION
What has been your experience with this, either as one who was baited or the one setting the bait?
Point #2: “Oh, I Just Do Hair” * Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. * If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.
QUESTION
What can you do to improve the way you view yourself?
Point #3: Tracking the Right Numbers * When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? * Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.
QUESTION
Are you running the same shit show and just gaining popularity without filling up your bank account?
Point #4: Stay In Integrity * Whatever service or product you’re offering, you must stay in integrity. * Danielle: Sadly, we’re at that point where people will say anything to get people in the door.
QUESTION
What are you doing & saying to get people in the door and in your chair?
Point #5: Consistency * Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. * Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.
QUESTION
Where inside your world as an artist would consistency benefit you or your salon?
Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?”
— Danielle K White
“I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!
—Anianne Rivera
In This Week’s Episode…..Power We've all experienced moments of meltdown and overwhelm. The question is, how do we navigate our way through these times? In today's episode, Danielle and Ani share their roadmaps via stories and personal experiences that are certain to lift and help you through those difficult moments. As a bonus, be sure to keep an eye out for their special in-studio guest!
Point #1: What Can You Do Right Now? * When you’re feeling a sense of overwhelm, sometimes it takes someone outside of yourself to help calm you down and to remind you to take a deep breath, take a step back, slow down, look at everything you have to do, and then ask yourself the question, “What is due FIRST? What’s most important?” * Several years ag when Garrett & Danielle had moved to Arizona with their little family, Danielle found herself in a situation where paying bills was hit and miss. She asked herself the question, “What can I do RIGHT NOW?” She had no customers on the books, no clients, and was literally starting from scratch. “I did have a whole book of business back in Utah, so for a year, I flew to Utah once a month, worked three 12-hour days, and made as much in three days as I could in a month in Arizona.”
QUESTION
Taking a step back from your situation, what is one thing you can do right now to move you towards what is you are seeking and wanting?
Point #2: Dream a Little Dream * Danielle is a visual person and, as such, will often dream when she’s feeling stressed out about something. She had a recurring dream where her family was on a ship in the pouring rain. She could see the light at the end of the tunnel and paddled vigorously to reach it, but every time she was nearly there, a massive wave of water pushed her back. * After a year, Danielle finally got over the anxiety she was experiencing. She had stockpiled some cash, built momentum, and it was at that point Danielle lit a fire under Garrett when she told him how much she was making, which she had previously kept hidden from him. This was a turning point in their lives.
QUESTION
Do your dreams seem to reflect what is happening in your life?
Point #3: Momentum * Danielle: When you think you’ve made it and you slow down to rest, you almost end up self-sabotaging. If you ever start having a lot of success and build momentum, do not self-sabotage! “Once you’ve hit a certain growth point, figure out where your next point is and create a plan to get to that new point. * “If you don’t keep up with what you’ve done,” adds Ani, “you’re going to lose everything you have.”
QUESTION
What steps can you begin taking today to keep the momentum you’re currently experiencing?
Point #4: Sometimes You’re Gonna Cry * Ani recently took on a new project and for the first week and a half felt overwhelmed and was doubting her ability to pull it off. She told herself, “Ok, you have ONE MINUTE to cry!” That quickly evolved into working through the tears. * An artist who was having a meltdown reached out to Ani recently for some help. Ani said to her, “Ok, set a timer. You have FIVE MINUTES to cry. However much you want to cry, do it in those five minutes and then fucking move on!”
QUESTION
When was a moment you pushed through something with tears running down your cheeks? What lesson did you learn about yourself?
Point #5: It’s All About the Reps * Although Danielle has viewed herself as an introvert lacking the skills of a speaker and great communicator, she is very passionate and intuitive. She has always thought of herself as confident and one who is comfortable in her own skin, and so it bothered her that she wasn’t able to communicate or get on stage and speak, which is one of the things she always found attractive about her husband, Garrett. * “One of my goals over the past ten years was to become a better educator, a better communicator, and a better speaker, so I continually forced myself to do things I was uncomfortable with.” Today, Danielle is doing podcasts, teaching & speaking in front of large audiences, and shares videos on many social media platforms. Her secret to becoming a new human being? “Putting in the reps of things I’m uncomfortable with.”
QUESTION
What growth have you experienced due to reps on your part?
Quote of the Week:
“Sometimes, you have to have those hard conversations, and those hard looks inside of your life, take a breath, and then ask yourself, “Where do I start TODAY?” Don’t wait until January; begin today moving toward your goals.”
—Danielle K White
“You have to see yourself as that person and ask, “Ok, if that’s what she looks like, and if that’s what she can accomplish, what do I have to do to become her? What do I have to do to be the person who has accomplished these things?”
–Anianne Rivera
*Encore Presentation from March 28, 2019.
Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: Social Media Trolls * People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy. * Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.”
Where in your world do you know that you are the one creating negative energy?
Point #2: Rebuild & Move Forward * Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” * “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.”
Where in your world have you made a comeback and re-built your life?
Point #3: Take a Stand * The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? * Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.”
Where in your life or inside your business do you know it’s time to take a stand, come what may?
Point #4: Are You the Train Wreck? * Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be “Positive Polly” but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” * “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally, and am grateful for everything in it.”
Are you the train wreck that people just can’t stop watching?
Point #5: Being OK With Letting Go * Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. * “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.”
Where in your world have you experienced this?
Quote of the Week: “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?”
—Danielle K White
“There’s a purpose behind what we do. We stay here because we love it, because it’s important, and because this is what we’re supposed to do. There’s something inside of us that fuels it.”
–Anianne RiveraDocument
Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed?
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: Work Less, Make More * Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!” * Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income!
QUESTION
What story do YOUR screenshots tell?
Point #2: Where Were You Last Year? * Danielle: When I look back at how far we’ve come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we’re doing matters, and also have a clear vision and path for what I want to do. If you can’t look at where you were, you don’t know where you’re going to go. * Student-wise, there was a little bit of chaos last year with shit flying everywhere. “Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, “remarks Ani. “That tells me this is working!”
QUESTION
Where were you last year at this time?
Point #3: Certification * DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you’re good to go, year after year, even if you haven’t spent much time doing hair. * Even if you live in a state that requires continuing education hours, it doesn’t mean you’re getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you’re fucking around on Instagram the entire time.
QUESTION
Do you go all in on life or do you tend to “fuck around on Instagram?”
Point #4: Trust the Process * Dannielle: I see a lot of people focusing on and worrying about things that they shouldn’t be worrying about right now. They’re just not there yet. Why do you think ten steps ahead?” * “Guess what. The person you’re going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won’t even be on your radar. You need to trust the process and trust your gut.”
QUESTION
Where is your focus?
Point #5: Turning Points * Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously. * Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn’t need to be working two jobs anymore.
QUESTION
What were you doing ten years ago?
Quote of the Week:
“If you can look back month-by-month or even week-by-week and figure out how to course-correct, that’s how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?”
—Danielle K White
“It’s so hard to gain perspective about how much you’ve accomplished if you’re not willing to look back.”
–Anianne Rivera
New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: Let Them Go * If someone on your staff isn’t working out, don’t hold onto them. There’s never a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing. * Danielle: “Don’t be held hostage by your employees. This can also relate to relationships. If you feel like you’re in a place where you “need” one another, that’s not healthy for your relationship.
QUESTION
Where in your world do you know it’s time to let go of someone or something?
Point #2: Visionaries & Implementors * As a visionary, Danielle needs to know just enough information to steer the ship, while Ani and Katie, as implementors, are all about the details. * Many salon owners take the stance of “I’m just going to focus on the art and the hair and not worry about the numbers,” which can be completely detrimental to their business.
QUESTION
Which one are you? A visionary or an implementor?
Point #3: Help! * null * As business owners, you’ve got SO MUCH on your plate. It’s so easy to take on EVERYTHING. Even if you want help, it’s hard to let go and give some of the responsibility to others. * When you experience shitty help, shitty help is worse than no help. It turns into babysitting, which requires more time and energy than it’s worth. You end up sacrificing more than you ever anticipated.
QUESTION
How can you relate to this?
Point #4: Sinking Ship? * Danielle: Sometimes there are areas of our life where the ship is sinking, and we think, “Oh, I’ve just gotta fight.” But if your ship has been sinking for quite some time, you’ve got to reevaluate. You’ve got to face the facts and the truth of your situation. * You have to build yourself. Build YOU! The consequences of NOT building yourself has a trifecta effect. You won’t know the impact that you actually have the power to make on people unless you’re willing to take a look at yourself and build yourself
QUESTION
Where in your world is it time to face the truth & facts that you have been ignoring?
Point #5: Do It Scared * Ani: There’s always going to be pressure in your life. There are going to be moments in your life where you’ll think, “I don’t know if I can actually do this.” It comes down to a moment of decision for yourself. * You might be scared shitless, thinking, “I’m not confident, and I’m not 100% certain I can do this! But you know what? Fuck it. I’m not just going to try; I’m going to give this EVERYTHING I have.”
QUESTION
How can you apply this to your life?
Quote of the Week:
“If I can figure out how to do this while still being a mom, having family time, having a career, and enjoying life, I want other people to experience this, too. That’s when I launched NBR.”
—Danielle K White
“It fucking wrecks you! It throws your life upside down and has you questioning everything you’ve ever done in the most beautiful way that you could NEVER imagine!”
–Anianne Rivera
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Give & Take * Anytime you make a decision, you’re going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, “What is the lesson?” * When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one giving constructive feedback and having the courage to give it when necessary.
QUESTION
When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, “What is the lesson?”
Point #2: Oh, It’s Fine * How often do we tell others, “Oh, it’s fine” when it really isn’t because we don’t want to complain or ‘rock the boat?’ All of those ‘oh, it’s fine’ moments stack on top of each other until you finally blow. And, guess what? It’s your fault. * Ani: You can’t be upset with your clients for coming in on a Saturday when you allow them to come in on a Saturday. You can’t be mad at someone else for the choices and decision you make.
QUESTION
How often do you use the phrase, “Oh, it’s fine” when you know that isn’t the truth?
Point #3: Poking Holes * Whenever you make a life-altering decision, people are going to express an opinion…whether solicited or not. When they come at you with that ‘poke hole’ mentality, it will test how strong & confident you are in your convictions. * It will either push you forward OR you’re going to let it get to your head and you will begin questioning your decision, putting yourself in a weakened, wishy-washy condition. Don’t go about making decisions with one foot in and one foot out.
QUESTION
Where do you currently have one foot in and one foot out? What can you do to change that?
Point #4: Fear & Faith * You’re always going to be afraid of trying something new and leaving what was comfortable behind. There will always be a fear attached to what could happen. There’s also a HUGE fear attached to failure and the fear of sucking & embarrassing yourself. * When you make a decision to do something, you have to be confident in that decision. Yes, you’re going to be afraid. Yes, you may be a little unsure of what the hell you’re doing…and that’s ok. What you must have, no matter what, is faith: more faith in yourself than you have fear.
QUESTION
Where in your world are you letting the fear of the unknown keep you in a situation that has become way too comfortable for you?
Point #5: Feedback * Danielle: If you can’t take feedback, you can only get so good at doing your job behind the chair as an Artist. A lot of Artists will take feedback as an attack, or they will be embarrassed and get defensive. * You have to be able to take feedback, even if you feel it’s from a nut case, and ask yourself where you could have improved. Approaching it with neutral energy instead of a defensive attitude will make all the difference.
QUESTION
How do you receive feedback as an Artist? What can you do to improve how you receive it?
Quote of the Week: "I’m going to challenge all of you to stop putting one foot in and one foot out, and instead commit, make it happen, and then see what happens for you in your business and in your life."
— Danielle K White
“Anytime you’re making a huge life decision or a decision that’s ‘out of the norm,’ you’re either going to hear praise or persecution. You just need to be confident in what you’re doing and have more faith in yourself than you have fear in the “what-if’s” of failure.
—Anianne Rivera
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Production Point #1: Invest in Yourself * Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years. * “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.”
QUESTION
Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you?
Point #2: Expand Your Capacity * Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going. * Ani: I see hear artists who say, “I don’t know if I can do this!” Yes, you can. You have to push past that capacity and know that you can do more.
QUESTION
Where in your world do you want to expand your capacity?
Point #3: Day By Day * null * Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I’m drowning. * A lot of women will worry about things six months into the future, but I tell them they don’t have to worry about them right now because they’re not facing those things right now. Just worry about the problems that are right in front of you.
QUESTION
What can you do to focus more on what’s in front of you?
Point #4: Don’t Stop * When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn’t know if she could continue on. A voice came to her and said, “You’d be selfish to stop.” * “I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don’t realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair.”
QUESTION
Who has inspired you to become a better artist?
Point #5: Priorities * Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking. * Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority.
QUESTION
Where in your world do you know it’s time to re-visit your priorities and course-correct?
Quote of the Week: “The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively.”
— Danielle K White
“Prioritize, prioritize, prioritize! If it’s not important, if it’s not encouraging you, and if it’s not pushing you forward, fucking cut it out of your life and move on!”
—Anianne Rivera
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Born to Leap! * Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit. * When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years.
QUESTION
Where in your world do you know it’s time to take a leap, but your fear has paralyzed you?
Point #2: But…What Happens If I Leave? * When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave? * There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, “Why would you let go of that security?” But if you’re unhappy, in feeling safe, it’s costing you so much more
QUESTION
How do you respond to the voices in your head?
Point #3: You Got This! * Anytime you decide to take a leap into the unknown, most likely you’re going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn’t always come easily. * When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, “You got this!
QUESTION
How have you experienced this in your life?
Point #4: One Foot In, One Foot Out * Many artists aren’t able to make the commitment and take the leap. They hang on to what’s comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they’re unable to let go completely. * Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. “I’m one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something.” And then she takes the leap.
QUESTION
Where do you currently have one foot in and one foot out?
Point #5: One Moment of Bravery * Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don’t want to be at. It literally only takes one moment of bravery to hit the send button. * Danielle: I think the older we get, the more set in our ways we are. It’s even harder if you’re married or if you have children where there’s more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap
QUESTION
Where in your world do you know that by taking one moment of bravery it would shift the course of your life?
Quote of the Week: “Assess the cliff. How much time do you have before you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?”
— Danielle K White
“Don’t be reactive, be proactive. Don’t just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create whatever it is you want in life.”
—Anianne Rivera
As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?
Encore presentation from December 2018
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power
Point #1: Self Care * Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days. * It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION
What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?
Point #2: Arm Yourself With the Facts * Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves. * Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION
What are the facts telling you? What are you going to do about it?
Point #3: Progress or Regress * You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more. * Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION
Where inside your world are things going well? What would the next level look like for you?
Point #4: I Don’t Have Time * You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
- You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION
What are you telling yourself you don’t have time for?
Point #5: Reps Lead to Success * When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing. * When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION
What area of your business are you currently experiencing discomfort?
ACTION STEPS HEADING INTO 2019 “Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”
— Danielle White
“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: The Show Must Go On * Danielle’s twelve-year-old daughter, Bailee, loves to sing and perform. After a recent performance in her school’s talent show, Bailee called Danielle in tears, “Mom, they were laughing at me. This girl on the front row was snickering at me, rolling her eyes, and getting all the boys to laugh at me with her.” * Danielle: It’s so different when you get up on stage in front of your peers. Just the idea of putting yourself out there is so scary. I think that happens, even as adults. And, I think, as adults, we are almost less willing to put ourselves out there there.
QUESTION
How do you protect yourself from the fiery darts of mean girls and haters?
Point #2: Social Media Trolls * “As adults, even when we do put ourselves out there, says Danielle, “there’s still the mean girls or the adult bullies that are trolls on social media. You can have 25 great comments, and then you have one asshole that says something so far out in left field.” * “If you have a following,” adds Danielle, “you’re going to have critics. That’s just how it is. The more you put yourself out there, the more you’re going to have people disagree with you. It’s important to stay in your lane and just continue being your authentic self.”
QUESTION
How do you drown out or ignore the critics?
Point #3: Sticks and Stones * Danielle feels that the use of certain words can have a very different effect on people or situations. She suggests that, instead of telling someone that you’re giving them some critique, try using the word feedback instead, and watch how everything changes. * Ani: At the end of the day, words only have the power that you’re willing to give them. People always ask why I use so much profanity. To me, it doesn’t really fucking matter. I choose not to give words power.
QUESTION
What are your thoughts about the words you use or hear? Do you give them power, or do you have power over them?
Point #4: Get Back Up! * Danielle: Sometimes you’re going to feel like you got knocked down, and the best thing you can do is get back up because when you get back up, you’re even stronger. * I can count numbers times when I feel like I’ve been knocked down. I say fuck you, and I come back like Tom Brady. If you let it knock you down and you stay in that space, you can’t get any stronger.
QUESTION
Recall a time in your life when you got back up after being knocked down. How did you feel afterward?
Point #5: Golden Nuggets * Ani: Look, I get it. It’s not easy putting yourself out there, but at the end of the day, drown out the noise that does nothing for you. If people are sitting in the bleachers screaming at you and throwing tomatoes, guess what? They’re never brave enough to be where you are. And, at the end of the day, their opinion really doesn’t matter. * Danielle: You have to figure out what’s going to lead you to progression in your life. And know that inside of that, there’s going to be growth. Sometimes with growth, there’s going be a little bit of pain. Learn to have tunnel vision, go after your goals, and stay on that path. Ultimately, if you serve yourself, you will serve so many others around you.
QUESTION
How do you practice tunnel vision?
Quote of the Week:
“It’s easier to blame the tool than taking accountability that you didn’t do the work with the tool.
–Danielle K White
“If you’re willing to put yourself out there, in the field, front and center, whatever it is, don’t listen to people that sit in the bleachers. If you’re going to sit in the bleachers, you don’t have a right to critique me.”
–Anianne Rivera
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: Before & After Photos * When taking before & after photos, the goal is to deliver good work to the clients and to keep realistic expectations. If you’re going to do any kind of editing, just make sure it represents your work and what you can fulfill and deliver...and what it actually looks like in person. * Ani: When you edit a client’s face, it’s not because you think they’re ugly or they don’t look good enough; it's a way to make them feel better. It’s not to take away from who they are or their natural beauty, it's to make them feel comfortable with having their photo taken.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How have you mastered the art of the Before and After photo?
Point #2: Why Are You Editing? * Ani: Some people use the editing app to correct the mistakes they have made while doing someone’s hair. We’re editing to get capture the look on film that we're seeing in person. Lighting is hard, taking pictures is really hard, and depending on the time of day, the lighting can change. * Danielle: Nobody knows how good you are unless you show them. Part of the process of marketing is getting really good at taking photos so you can show your work to others and have it look as good as it does in person.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How are your photo-taking and editing skills?
Point #3: Feedback * Danielle: You have to give yourself honest feedback, and you can’t blame everything that doesn’t look good in the photo on the lighting. If you are able to give yourself honest feedback, you will become a better artist. * Stop judging everybody else’s work and wondering if they’re filtering or not filtering it. Just constantly rate your own work and ask yourself, "How can I learn and grow as an artist?" As you give yourself feedback, be sure to put it in the client’s notes.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How has giving yourself honest feedback made you a better Artist?
Point #4: Showcasing Your Work * Ani: As hairstylists, we post our work which can be both good AND bad. When posting work you can tell what looks legit as opposed to what has been filtered 15 times. * Danielle: As you showcase your work, great lighting is a must. The better the lighting you have, the less editing you'll have to do because it actually does represent your work.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Do you tend to use too many filters in your photos?
Point #5: Keeping It Real * Ani: If you’re going to smoothe someone’s face, they shouldn’t actually look blurry. When I look at a photo and the face is all blurry, I know it's been filtered way too much and it doesn't look right. * Danielle: Don’t take away all the lines. If the face is too over-edited then people assume the hair is over-edited as well. In my experience, if you have good lighting, the skin looks better. The point being, the more you learn how to use lighting, the less editing you’ll have to do and the more it will represent your work.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Do you tend to blur the lines too much or do you keep it real?
Quote of the Week:
“If I have a situation in business where shit goes sideways, I have to remind myself that I created the circumstances for this to happen, so it's up to me to learn from it, grow from it, and then move on. Yes, that fucking sucks so let’s figure out how we’re going to do it better next time."
--Danielle K White
"Remember, editing is fine if you’re doing it to represent how your work truly looked in person. If you’re using editing because you can’t get it right in the salon - meaning, you’re doing something wrong with the hair - you're not representing yourself well, you’re not representing your brand well, AND you're doing a disservice to future clients because you will not be able to provide to them what you’re showing."
--Anianne Rivera
What do donuts, Mexican food, and Apple watches have in common? What is the back story behind the name, Big Money Stylist? What’s underneath Danielle’s bathroom sink that ends up on her hair after a glass of Rosé? Why is it so important to embrace our imperfections? Find out the answers to these questions and more in this episode brimming with humor, laughter, personal stories, and an array of well-placed truth bombs.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: Facts Over Fiction * Part of what has made BMS what it is, is that Danielle and Garrett are so willing to be open and honest about sharing the good, the bad, and the ugly about their personal and business lives. * Ani: I think it’s the ability to be honest about those imperfections that has not only made BMS what it is but also the ability to create such a great environment for someone to be able to be honest about where they are in their life. The day we stop doing that is the day it all goes to shit.
QUESTION
What area of your life do you hide the facts and instead, choose to live in fiction?
Point #2: Embrace Your Imperfections * Danielle started her brand by exposing her vulnerabilities. “Hey, I have really shitty toddler hair. I know it looks nice (now), but it’s because I was committed to finding a method that looked natural in my hair.” * Ani: To me, it’s just a matter of me being able to own it. You don’t have to berate yourself or beat yourself down or make yourself feel shitty, but if you ever want to make it past the place where you’re currently at, you’ve got to own your imperfections.
QUESTION
What is one of your imperfections that you could use in your marketing to make you more approachable and relatable?
Point #3: These Are My Numbers * Danielle related a remarkable and inspiring story about an artist in their education program who, when given the news that her salon wasn’t a fit for a certain high-end product, began making changes instead of being upset and angry about the company’s decision. A year later, she reapproached them. * Ani: They asked for her numbers, which they misconstrued as the salon numbers, to which she replied, “These ARE my numbers. If you want the salon’s as a whole, I can get you those, too.” They were shocked!
QUESTION
How do you handle “rejection?” Do you ask yourself (and others) how you can become better, or do you shrink, hide, and ultimately give up?
Point #4: Hit the Restart Button * Ani: The point is, it’s ok NOT to be perfect. You have to be ok with your imperfections and know that you’re going to fuck some stuff up, you’re not going to know how to do some things, and you’ve got to be ok with knowing that you’re going to have to ask for help. Sometimes you have to hit the restart button to really get to where you need to go. * Danielle: If you try to look too perfect, it looks inauthentic. Anyone who listens to my podcasts knows how real of a person I am. And I think that’s what people resonate with. Yes, I’ve become this person, and I will never apologize for that. I have a fancy car, fancy shoes, and a nice home, but you better believe I work my ass off for those.
QUESTION
Where in your world do you try to look “perfect?”
Point #5: Better, Not Perfect * At the beginning of my career, I was that asshole who said, “I’m really good at what I do.” But as I started to market myself and put myself out there, I realized I wasn’t that good. * While I gave myself some grace, I asked myself how I could become better. That’s when I started to notice my progression and began seeing the direct results in my life by becoming not perfect, but better.
QUESTION
What answers are you receiving when you ask yourself, “How can I become better at _________?”
Quote of the Week:
“One thing I stand for is growth, and that’s what we teach: becoming your best self.”
—Danielle K White
“At the end of the day, don’t aim for perfection, and second of all, don’t limit yourself.”
–Anianne Rivera
Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy * With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do. * However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “You could have been doing something that will make you money instead of just taking up your time.”
QUESTION
When you say you don’t have time for marketing or self-improvement, how are you really spending your time?
Point #2: False Loop * Sometimes in life, you’re moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you’re almost sinking and can barely maintain what you already have on your plate. * Danielle: A lot of times, we’ll be busy running on this hamster wheel, and it’s almost like we self-sabotage because we want to feel like we’re growing and learning, when in fact, we’re not even progressing. That is when we experience the false lift or false loop.
QUESTION
Where in your world are you experiencing this false loop?
Point #3: You’re Not Quite There Yet * Some artists are worried about things that are ten steps ahead of them. “Why are you worried about firing your fucking assistant if you don’t even have one?” * This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live.
QUESTION
What is one thing you can begin implementing today rather than worrying about what’s ten steps ahead of you?
Point #4: Awareness * Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. “I’m a very emotional person, but I’m not sensitive,” offers Ani. * “And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, “If you weren’t emotionally attached to this, would you be upset?”
QUESTION
How is being self-aware a game-changer for you?
Point #5: Zero Fucks Given * Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I’ve gotten to a place in business where what another person says doesn’t impact me. * Ani is the same way. “I can take emotion out of something, put it in a little box, and logically ask, what’s happening right now?” It’s imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control.
QUESTION
What is your superpower?
Quote of the Week:
“It’s almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist.”
–Danielle K White
“I don’t aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced.”
–Anianne Rivera
In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever-important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy. Repeat Episode From January 2019
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Embrace Change * Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the new new, so just let go.” * “While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times.”
QUESTION
What fashions or styles have been your favorites through the years?
Point #2: Hand-Tied Hair * Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller. * Hand-tied hair is super trendy right now. It’s important to do your research because there are so many different installation methods. Natural Beaded Rows is one of the installation methods of the hand-tied hair.
QUESTION
As an Artist, what different types of installation methods have you exerienced?
Point #3: Time, Reps & Experience * Ani: You can be doing something for ten years but are only doing it for five minutes every day, or you can be doing something for a year but are spending seven hours a day doing it. I’ll choose the seven-hour person every time. * Danielle: You have to have reps in something in order to become an expert. When people say they’ve been doing hair for 20-30 years, they don’t understand that the experience you’ve had, Ani, could be equal to or more than what they’ve done.
QUESTION
Where in your world do you know you’re lacking reps?
Point #4: Managing Client Expectations * When you have a client who hasn’t experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first. * It’s also important to be able to have direct communication with them which you may not be accustomed to doing. Yet, as the professional, it’s vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?)
QUESTION
How can your improve the direct conversations with your clients?
Point #5: The World of Pay to Play * Ani: Inside the hair world, you pay to play. You paid your money so now you’re ‘qualified and certified.’ The changes we’ve made inside of our education now means something. It means something to do NBR, it means something to be a licensed artist, not just, “I paid money, took one class, and now I’m certified.” * Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that’s ok. There’s no point being in business if you’re not trying to up the game. It’s always important to take a step back and look at the reality of where you are.
QUESTION
What have you done lately to “up your game?”
Quote of the Week:
“People are giving way too much credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal.”
–Danielle K White
“As a consumer myself, I do crazy research and am super psycho about it. It’s that important to me.”
–Anianne Rivera
In this fresh new episode of the BMS Podcast, Danielle and Ani (with a cameo appearance by baby Isla) have a conversation about fear vs intuition. What causes you to seek outside validation? What can you do to silence the noise and opinions of others? What voices do you have inside your head, and which one should you listen to? What about feedback? This is a must-watch-and-listen-to episode!
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER
Point #1: Voices * Any time you’re about to do something new or make a decision, you’re always going to have two voices inside your head speaking to you. One of them is your legitimate intuition, the other one – which sounds exactly the same – is fear. * With fear, your mind goes to the worst-case scenario and gives you anxiety. The other voice, however, brings with it a gut feeling or sixth sense, commonly referred to as your spidey-sense.
QUESTION
Are you able to differentiate between the two voices? Which one do you find yourself most often paying attention to?
Point #2: But… What Will People Say? * Whenever we are investing in something, whether it be a class, an event, or a product, there are always going to be people who have an opinion about it. “Why would you spend so much money on that? I would NEVER do that!” Ani: We pay too much attention to what others think, and they end up projecting their fears onto us! * Danielle: With our education, there is always a price point. Many might second guess themselves and ask, “Is it worth it? What are people going to think?” I invest a lot of money into my business, giving our artists the best experience they can possibly have, including months of pre-training.
QUESTION
When you make a decision, who do you tend to listen to: yourself, or everyone around you?
Point #3: Feedback * Feedback is HUGE at Danielle’s salon. When a client has a bad experience, it’s human nature to want to defend one’s actions. But instead of doing that, it’s better to look at what took place and ask yourself what you can learn from it and what can be done differently the next time in a similar scenario. * Ani: Don’t look at feedback as an attack, it’s to help you fucking grow. Taking feedback isn’t about shutting your mouth, it’s about stepping back and having a conversation about the situation from all viewpoints and then course correcting.
QUESTION
How do you give and receive feedback?
Point #4: Tune Out the Noise * Ani: It’s SO easy to have an opinion from far away. In the words of one of our trainers, Candice, “If I am standing here on the stage, don’t fucking come to me if you’re sitting in the bleachers not doing a damn thing.” In other words, until you are in my fucking shoes, I really don’t want your fucking opinion. * There came a time in Danielle’s life when she had to let go of everything she was raised with. “I knew in my gut there was another path. I had to TUNE OUT everything and everyone, and instead focus on MY vision of what I saw for myself and my family. When you have that little voice, use it to your advantage; use it as fuel.”
QUESTION
What can you do to tune out the noise in your life?
Point #5: Know Yourself * Sometimes people second guess themselves because they don’t know or understand themselves well enough and instead rely on others to give them the validation they are seeking. Journaling, meditation, and reading books that add value to your life and help you grow as a human being will help you understand and trust yourself. * Ani talked about how it’s important to be able to recognize the difference between “This is a bad idea, my stomach hurts!” as opposed to “That would be amazing if it works, but I am so scared.” Sometimes it IS scary, and we don’t know how to come out on the other side of that fear.”
QUESTION
What do you do on a regular basis to get to know and understand who you are?
Quote of the Week:
“Mama’s comin’ back!”
—Danielle K White
“Sometimes you just have to do the radically opposite thing than what you’ve been doing to actually get past that fear.”
–Anianne Rivera
*New Episode* Danielle and Ani are joined in the studio by baby Isla in this new episode of the Big Money Stylist, and have a conversation about the importance of surrounding yourself with those who are excited about your growth & success, and describe some of the exciting highlights of the new DKW Styling Academy coming in 2020.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Good Vibes * The vibe inside of your salon is SO important. If it’s a happy place where clients feel welcomed and at home, and where the artists genuinely get along and love working together, it’s going to make an impression on your clientele, and it’s going to affect their overall experience. * Everybody would rather go to a salon where the artists love their job and create a fun atmosphere than a salon where catfights and negative vibes permeate. A great experience for the client births repeat business.
QUESTION
How is the vibe in your salon or suite? What could you do to improve it?
Point #2: Mindset * There are some artists who just want to learn the NBR method without delving into the business aspect or the ever-important mindset. Danielle used to be the same way, having an attitude of, “I just want to do hair and have a margarita.” * These days, she and Ani are life coaches inside their educational programs and know what a vital role mindset plays in an artist’s life.
QUESTION
What do you do on a regular basis to work on and improve your mindset?
Point #3: DKW Styling Academy * One of the exciting announcements of 2020 is the launch of the DKW Styling Academy where artists can expect more structure and where they will learn and work at their own pace and abilities, while at the same time progress to the next phase. * Danielle: With the way the academy is structured, I feel like we’re setting people up to win. Before it was like we had a bucket of content, and people tended to get overwhelmed. Even with the weekly trainings where we’re pouring our hearts out and adding a ton of value, if you’re not ready to hear what we're telling you, you’ll get overwhelmed, and you won’t be able to apply it.
QUESTION
What are you most looking forward to about the DKW Styling Academy?
Point #4: Your Legacy * Ani: At the end of the day, if Danielle and I do our job and what we’re so passionate about – and if we do it correctly – the students aren’t here forever. Our goal is to have them so confident in the art and have their business so structured & strong that it can actually work without them. That’s what creates a legacy. * You’re going to get a ton of training about all things NBR, about life, and also about the technical aspect which is a HUGE part of the business, especially in today’s over-saturated market.
QUESTION
Are you willing to invest in yourself to create a legacy?
Point #5: Get In Alignment * Danielle: We’re always so worried and concerned about what other people think about us. The reality is, nobody really cares about you. They’re really more interested in themselves. So… get out of your own way. * I always tell people to have tunnel vision, know your goals, and align yourself with people that have the same values as you do. And when those values don’t align, don’t be afraid to find yourself a new group or a new tribe that will align with you in the direction you want to go, and with what your values are.
QUESTION
What is the current state of your alignment? Is it serving you & propelling you forward, or is it slowing you down?
Quote of the Week:
“Tune out the noise, be accountable to yourself, and just go with your gut.”
—Danielle K White
“Look, you can’t be pissed at the people who are taking from you if you keep willingly give. Stop giving that much. You can’t be pissed at your client for coming in on a Saturday if you let her. It’s up to you at the end of the day.”
–Anianne Rivera
REPEAT EPISODE FROM APRIL 2019 If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.”
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION * Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” * Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.”
QUESTION
In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier?
Point #2: IT’S NOT A GOOD FIT * Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair. * You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.
QUESTION
How are your conversations with your clients when it comes to your professional opinion about what you will and will not do?
Point #3: SLAVE BEHIND THE CHAIR * Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair. * Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.
QUESTION
Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position?
Point #4: KNOW YOUR NUMBERS * There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well. * Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling.
QUESTION
What has been the biggest eye-opener for you since you started tracking your numbers?
Point #5: YOU FEEL ALONE & ISOLATED * ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality. * DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster.
QUESTION
What has been your experience with this?
Quote of the Week:
“If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.”
—Danielle K White
“I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.”
–Anianne Rivera
In This Week’s Episode…..POWER In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it.
Point #1: Ladyballs * It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart. * In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch.
QUESTION
Where in your world are you labeled a bitch? Who’s doing the labeling?
Point #2: Where Are You Feeling Pressure Or Guilt? * Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family. But Danielle feels that working has actually made her a better mother. * Ani is five months away from 30, unmarried & doesn’t have children and faces a different kind of pressure. “If I keep investing in my work and business and grow that way, am I going to look back when I’m 35 and be like OMG I’m alone, I’m fucking going to die alone, and I can’t have kids!?”
QUESTION
Where do you tend to feel guilt or pressure in your world?
Point #3: What Are You Sacrificing? * With Ani being single with no children, she’s often the first to give up her personal & vacation time. She rationalizes, “It’s ok because so and so has kids and her time is obviously way more valuable, so I’ll just work a little bit more, I’ll put a little bit more on my plate… ” * “I’m so willing to sacrifice all of my time and the things that keep me sane as a human being because there’s no one, really, except for me counting on me.”
QUESTION
What are you sacrificing? What are the reasons you’re telling yourself that “justify” that sacrifice?
Point #4: Creating Space For You * There are times when Danielle feels like she has to “do it all” and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more. * “Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges.”
QUESTION
What message is life currently trying to tell you?
Point #5: Energy Suckers * Ani: I’m a very powerful woman, and I’m certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward? * I feel like I’m not looking for collision, but I don’t mind having a face-to-face forward conversation because, to me, I just don’t want that to be an open energy suck.”
QUESTION
Where in your world are the lack of direct conversations sucking your energy?
Quote of the Week:
“I think it’s important not to have to justify our ambitions and also to remember that you can ask for help along the way. You’re not going to grow a business if you’re not willing to delegate and let go of some of that control. If it’s not fun and it’s stressing you out, let go of the guilt and delegate.”
–Danielle K White
“At the end of the day, no one else can dictate what’s right or wrong for you. That includes any preconceived notion of what you “should” or “should not” be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that’s the ONLY voice you should listen to.”
–Anianne Rivera
And…they’re back!! It’s a fresh, new episode of the Big Money Stylist Podcast filmed in their brand new gorgeous studio! This week’s episode is filled with exciting BMS & NBR announcements, as well as baby and post-pregnancy updates, delivered in the classic Danielle & Ani style that you’ve come to love!
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: “It’s Easy…Anyone Can Do It!” * Building, creating & sustaining anything is hard work. Yet, many people have NO clue about what it actually takes to build it. They only see the end result in which they ignorantly & mistakingly believe, “It’s so easy…anyone can do it!” * The ladies agree that once you start building something yourself, that’s when you begin to have respect and appreciation for those who have put in the time and work to make it possible … even if you may not vibe with their brand or with them personally.
QUESTION
How often do you find yourself downplaying or not appreciating & respecting what others have built or created?
Point #2: Teamwork & Sustainability * When you have a business, podcasts, events, and trainings, it takes a team to pull this off, not just a couple of people. “There’s the face of the brand, and then there’s a TON that goes on behind the scenes that nobody sees.” * Wanting the business to grow the correct way AND desiring to have sustainability & longevity is of UTMOST importance to Danielle & Ani, which is what they are focusing on moving forward.
QUESTION
Where in your personal or business world would a team benefit you greatly?
Point #3: Peek Into 2020 * The ladies have received a lot of feedback from artists who just want to learn the NBR technique without the BMS business aspect. So…next year, they’re going to start offering NBR only classes! * There will be trainers ACROSS THE COUNTRY who will be able to teach, train, and service more artists inside of NBR, as well in BMS…if they desire. It’s all about serving people at the level they’re at.
QUESTION
Looking ahead into 2020, what are some of the things you will be doing differently inside of your personal or business life?
Point #4: DKW Styling Academy * The current Mastermind program is turning into DKW Styling Academy where there will be specific requirements artists will have to hit. Graduation will take place after 1 to 1 1/2 years, with the option of testing out if you’re further advanced in some areas. * Ani: At the end of the day, our place is to train people in two parts: NBR (the Art) and BMS (the Business). Here’s how to build an entire business so you don’t have to be there every day to succeed. It’s your legacy.
QUESTION
What are you most excited about the newly announced DKW Styling Academy?
Point #5: Taking the Leap * Danielle: I think people are scared to start anything, which ends up holding them back. If you’re an entrepreneur or business owner, there’s this moment where you have to jump into the unknown; where you have to free-fall a little bit.. which I did a lot of these past couple of years. * Whatever you’re trying to start, I would encourage you to go in with a plan and understand that, at any level, you’re going to have to leap… and then be willing to course-correct.
QUESTION
Where in your world do you know it’s time to spread your wings and take a leap?
Quote of the Week:
“If you don’t vibe with me, or if you leave the program…what I care about is this: market your business in whatever way you feel will personally benefit your business and help you succeed. The End.”
–Danielle K White
“At the end of the day, if you and I do our jobs – and we do it right and we fucking crush it – that means THEY’RE crushing it. And there comes a point where it becomes, “Hi little birdie, it’s time to leave the nest. You’re off into the world!”
–Anianne Rivera
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Recognize the Wins * Danielle: If I could rewind to just three years ago and see me now, I’d be like, “Oh my God! I did it! I made it!” * If you don’t stop to have gratitude for who you are or how far you’ve come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severely diminished.
QUESTION
In this moment, what is one thing you’re grateful for?
Point #2: Things Aren’t What They Seem * The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life really is. * Inside of that world, it is so easy to get triggered by what we see as we’re scrolling, which can easily throw us off our game..
QUESTION
When is the last time you posted a scene that wasn’t from your highlight reel? What’s stopping you from doing that?
Point #3: The Drama Club * When people are on the prowl for drama, they don’t always realize they’re being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating. * Find something in your life that gives you purpose, something that isn’t drama-driven. Ultimately, drama doesn’t serve you or make you happy. And, it trickles down into every aspect of your life.
QUESTION
Are you queen of the drama club in your life? How is that really working out for you?
Point #4: What Triggers You? * Was it a bad day, or was it a bad two minutes that you stretched into a whole day? What are you paying attention to? What triggers you? * What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn’t get her workout in for the day, she became Monster Mommy.
QUESTION
What are some of the things that trigger you and send you into the land of Monster Mommy?
Point #5: Gratitude & Intentions * Ani: Every morning when I wake up, I write down something in my journal that I’m grateful for. I also set an intention for the day. * Sometimes my intention is creation, space, or freedom, while other times it’s just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind.
QUESTION
What are the daily rituals and habits that set you up for your day?
Quote of the Week:
“We can’t rewrite history, so the time you invest THEN, matters now. It’s important to take moments where you have that quality time with others so that you can live a life where you feel like you’re having moments that matter.”
–Danielle K White
“I LOVE what you just said that social media isn’t free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that’s massive, which I don’t think most people realize.”
–Anianne Rivera
From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. EPISODE REPLAY**
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit * Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. * Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.
QUESTION
What have you learned about yourself by not quitting?
Point #2: Continuing Education * Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. * Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.
QUESTION
Where in your world do you know you need to level up? What steps are you taking do to so?
Point #3: Do the Work * What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. * Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”
QUESTION
Where in your world are you unwilling to do the work required?
Point #4: Know Your Numbers * Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. * Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.
QUESTION
When is the last time you looked closely at your numbers?
Point #5: Create Space to Breathe * Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. * Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity.
QUESTION
Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business?
Quote of the Week:
“Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.”
–Danielle K White
“It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”
PODCAST REPEAT As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go!
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power
Point #1: Choose In * Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program.
- “It’s so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn’t a matter of them paying a fee and showing up; they earned their place in Mastermind.”
QUESTION
What have you worked really hard to accomplish? How does it make you feel?
Point #2: State of Overwhelm * Danielle believes that when you’re in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business. * “Both places can be really scary to be in. A lot of times, people a) don’t know where to start or b) they start brain scheming this far out path that overwhelms them.
QUESTION
What are some choices you can make today to begin moving forward?
Point #3: The Power of “B” * Danielle: If you don’t know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon. * Start there and then just keep taking the next step. “The power is in the“B” because that means you started. When you start something and are consistent with it, you never know where it can actually take you.”
QUESTION
Where in your world do you know you need to take that “next step” but have been putting it off?
Point #4: Be Willing to Fail * Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson. * The ladies both agree that anything you do that you haven’t done before, you’re going to suck at it. The fact that you’re actually doing it says a lot about you.
QUESTION
What is one lesson you have learned because you were willing to fail?
Point #5: Focus on the Basics * Danielle: You can’t be given a big break when you’re not ready. You don’t get there overnight; you have to become that person and that character. * Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can’t consistently do the small things, you can’t expect to do the big things.
QUESTION
Where in your world is it time to return to the basics?
Quotes of the Week “Take each step as it comes, and you’ll figure things out as you go. Stop trying to have a map of how you’re going to do it all.”
— Danielle White
“You can never find anything beautiful or amazing, and you’ll never find your place if you don’t start doing something.”
–Anianne Rivera
As trailblazers in the hair industry, the White's are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can't go with what's already been done. This week's topic? The importance of investing in yourself AND your business.
* This is an encore presentation of a previously aired episode from February 2019.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Mom Side Job? * A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school. * Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!
QUESTION
What was the reason you entered the world of hair?
Point #2: Invest In Yourself * Danielle wanted to give her clients a world-class experience but was unwilling to invest in herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.” * Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.
QUESTION
What do you do to invest in yourself on a regular basis?
Point #3: NBR Is a Feeling, Not a Function * “If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions; you’re going to worry about how they look, and you’re going to wonder if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.” * “As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo; I wanted them to carry the confidence as if they were growing the hair out of their own heads!”
QUESTION
Why did you initially seek out NBR hair extensions?
Point #4: Invest In Your Business * Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team. * She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”
QUESTION
When are you going to begin investing in your business?
Point #5: Addicted to Certification, Not Results * Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results. * Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future.
QUESTION
Where in your world do you know you need to start doubling-down?
Quote of the Week:
“The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.”
–Garrett J White
“You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!”
–Danielle K White
Welcome to a new episode of the BMS Podcast with Ani, lead trainer of BMS and Krystal, DKW Salon Manager, as they explore the topic of failure and share stories from Artist’s lives as well as their own, demonstrating courage amid the unknown while weighing options between potentially life-changing possibilities.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: Failure * When the word failure is mentioned, how does that make you feel? What meaning do you attach to it? One might see failure as not doing anything or not trying. Others might attach a negative meaning to failing when in reality, it can also be seen as growing. * Krystal believes you have to fail to get good at something because you’re never good right off the bat. Both ladies agree that people attach fear to failure
QUESTION
What meaning do you attach to failure?
Point #2: It’s a Process * Ani: There’s nothing that after three times, you’re going to be good at. You’re going to be a complete failure. You’re going to fail a thousand times over, and not only that, failure’s going to be different for everybody. * At every stage of life, failure is going to look completely different, dependent upon the benchmarks you have in place, what values you have, and what your belief system is.
QUESTION
How has a fear of failure affected your life?
Point #3: Sink or Swim * Krystal feels that ego plays a part in why people attach fear to failure. “You have this pride and ego inside you, which can help you AND also hurt you. You have to find a balance. It’s easy to have thoughts like, “Oh shit, I don’t want to be a loser. I don’t want to fuck this up.” * Ani: “I feel when you’re put inside of that pressure cooker, you either rise or you fucking die; it’s either do or die, sink or swim. I also feel like the more successful you are, the harder it is to take any kind of risk because now that fear is ten times greater.”
QUESTION
As you look back, how have you handled “sink or swim” situations?
Point #4: Complacent No More * Before her arrival at DKW Salon, Krystal had been with her previous salon for fourteen years. During the last three years there, she had found herself complacent, which is why she joined Mastermind. Although she had personally worn extensions for years, she had never offered them to her clients. “I’m never going to put this on someone else because I can barely make my own look good…and I’m a stylist!” * It was through searching for something better for herself that Krystal found NBR, got certified, and joined Mastermind. “I was thirsty for more. And even though it was super scary to make that jump, I just knew that I couldn’t stay complacent anymore. I had nothing else to lose.”
QUESTION
What were the circumstances that caused you to move forward when you were feeling complacent?
Point #5: Which One Would You Regret More? * In response to a recently received email from an Artist who found herself in a less than desirable situation, yet felt paralyzed when it came to taking action, Ani shared the following with her: * “I’m not here to tell you what to do, but I’m going to ask you this question: Which one would you regret more? Would you regret staying inside of the “shit hole” salon OR would you regret leaving and trying, whether you “made it” and succeeded or failed? Which one would you regret more?”
QUESTION
Where in your world do you currently find yourself in a situation where asking yourself this question would be beneficial?
Quote of the Week:
“I don’t look at it as what am I most scared of, or what am I most afraid of. It’s which one would I regret more, staying or leaving? This question has always kept me going forward.”
— Anianne Rivera
“If you never do anything, you’re never going to grow; you’re never going to move past that fear. Sometimes you just have to say fuck it and move forward.”
— Krystal Coit
It’s the best of both worlds in this week’s episode of the Big Money Stylist where Danielle and Ani come together to have some candid conversations around the topics of entitled artists, being a business owner, and never giving up – even in your darkest hour. This is a previously aired episode from November 2018.*
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: # The Naive Asshole * During a recent training inside the BMS network, an artist revealed she was the product of a salon walk-out. Now that she is trying to start her own business, she realizes how much of an asshole she has been. * Danielle was once that ‘naive asshole’ who didn’t show respect for those who had blazed the trail before her.
QUESTION
How are you currently being a “naive asshole?”
Point #2: It Takes Mad Skills * While many think they have what it takes to be successful in business, frequently they lack many of the skills necessary to actually do the job that would make them successful. * Many assume they are to going to walk right in and ‘own the world.’ But it’s never as easy as you think it will be…ever.
QUESTION
In what area do you know it’s time to increase your skill level?
Point #3: Risk Takers * When it comes to owning and running a business, employees tend not to put themselves in the owner’s shoes and are so quick to judge, not realizing there are a lot of hard decisions business owners must make. * At the end of the day, the final say-so will forever fall on the shoulders of the business owners, who are also the ones taking ALL of the risks.
QUESTION
Are you prepared to take on ALL of the risk inside your next business decision?
Point #4: Change the Frame * Many people equate change with betrayal, no matter how hard you nail it in that a business has to be successful, and that change is sometimes necessary for that success to happen. * If something is not working, putting blinders on is not going to get the job done. A new frame must be established, and those who want to remain in the old frame and are unwilling to move forward with the new one, must be let go.
QUESTION
What new frame must you step into in order for you to move forward and progress?
Point #5: Letting Go of the Noise * Ani’s experiences over the past few months had thrown her into a state of chaos. She took a step back and found that it was necessary to drown out the opinions and voices of those who were influencing her in order for her to hear her own voice. * Ani: Is that the person I’m going to be, that the minute it gets hard I give in? I give up? We’re all a little bit insane which is why we’re changing this industry. Inside of that, I know I am not done here.
QUESTION
Where in your world is it time to separate yourself from the influencing voices of others?
Quote of the Week:
“It’s in those dark moments where your true colors start to show up; where you decide you’re going to keep going even when you hit those hard corners.”
— Danielle White
“It’s going to get dark, it’s going to get hard, but don’t you dare give up!”
— Anianne Rivera
Krystal Coit, manager and backbone of DKW, is Ani’s guest co-host in this week’s episode of the Big Money Stylist. In this episode, the ladies have a conversation around the hiring and firing process, tips regarding communication with your employees, and how to handle emotions inside the workplace. Also, Ani has another whopper of a story to share! Please keep them coming! Send them to ani@hairextensionsecert.com or dm Ani on IG ani.dkwstyling.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Production Point #1: Systems & Processes * Before Krystal moved into her current position as manager of DKW, she was at her former salon for fourteen years. She came into the world of DKW in the midst of a massive transitional period inside the salon approximately eight months ago (at the time of recording this episode). * In conversations with Danielle, Krystal knew that the salon needed to implement some systems and processes, but what surprised her the most, and what has been the biggest challenge has been everybody’s personalities & emotions. “I don’t know what I was expecting, but it wasn’t people’s emotions.”
QUESTION
What processes and systems do you have in place to keep emotions from running wild inside your salon or business?
Point #2: Emotion & Logic * Ani feels she and Krystal are very similar when it comes to emotions and logic. “I feel like we’re not emotionless and at the same time realize that we are very fact-driven and very logical.” Ani used to think that the older one gets, the more one is able to compartmentalize and separate personal and business life…but that is not the case. * As it turns out, age nor gender matter when it comes to feelings and emotions. Ani goes on to explain that one of the hardest things is when you have two people inside the same company/building who are dating. A lover’s quarrel brought to the workplace can create chaos and shit storms that affect everybody and everything around them.
QUESTION
What has been your experience with emotions gone wild inside of the workplace?
Point #3: DKW's Hiring Process * DKW is unique in how they approach the interview process, which involves at least3-4 parts. Rather than soliciting resumes, they request interested parties to submit a video about themselves which is followed up by a phone conversation with Krystal, and eventually, a conversation with Danielle. * A video allows the team to get a taste of an applicant’s personality. They also get to see how they communicate and see if they are able to follow directions. If you’re in any kind of service industry, Ani feels it’s almost dangerous and risky to invite people in for an interview based solely on a resume.
QUESTION
What questions would you want an applicant to answer in a video they submit to you?
Point #4: Are You a Good Fit? * Ani: The worst possible thing you could ever do is hire out of desperation. When you do that, you’re going to hate them from the get-go, or when they show up, they’re not going to be what you wanted. The result is frustration all around, which leads to a shit storm. * Krystal explains how in a salon, appointments sometimes run longer, especially at DKW where standards are high. And if something needs to be corrected, it’s going to happen – even if it means having the appointment run longer. A multi-step interview process allows you to get a feel for someone’s personality to see if they’re a good fit (or not) when situations like this arise.
QUESTION
As a result of this conversation, what changes are you going to make in your hiring process?
Point #5: Letting Someone Go * As a business owner, there’s going to come a time when you’re going to have to let people go. For Krystal, “I have to work past my own emotion with it, especially if I have worked with someone for any period of time and have gotten close to them. At the end of the day, firing someone is a business decision, and I can’t let my emotions get involved with that.” * Leading up to that process, there needs to be some follow-through on your part. It’s really important to be in communication with your staff with weekly check-ins. This helps you keep a pulse on where they are and if they have any concerns or issues, and it also creates a natural opening for two-way communication. Krystal also emphazises that documenting conversations is crucial – for all parties.
QUESTION
Are you being held hostage by someone inside of our business? If you are, what steps can you actually take to rectify that situation?
Quote of the Week:
“If it’s no longer working for you and it’s going to impede the growth of your company, letting go doesn’t have to be some big dramatic thing. Don’t think of it as a collision or an argument; it’s just a conversation. And sometimes it’s the conversation of hey, this doesn’t work anymore.”
-Anianne Rivera
“My advice? Go with your gut instinct when hiring. Make sure you have a process where you can see this person’s personality. If you don’t like them right off the bat, you’re probably not going to like them working for you. And finally, don’t hire out of desperation.”
–Krystal Coit
Welcome to the Big Money Stylist Podcast with co-hosts Danielle K White and Anianne Rivera. This week’s episode answers such questions as, “Who do you surround yourself with and why does it even matter? What about feedback? Are you someone who is open to it or do you believe you are above it?” Also, it’s storytime with Ani as she shares more salon stories. Keep them coming! Send your crazy, insane or even inspirational stories to: ani@hairextensionsecret.com
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Production Point #1: Who’s In Your Tribe? * Who you surround yourself with truly does dictate what kind of person you are and the direction you go. Inside of business, it dictates whether you’re going to grow, progress, push through the ceiling and become someone new OR regress, get worse or never move forward. * When Danielle was in Jr. High, she had some shady friends that her mom said she couldn’t hang out with anymore. Some things happened that convinced her she didn’t want to hang out with them and moved on to a new group of friends. Looking back at the different directions their lives took, that was a pivotal decision for her.
QUESTION
Who do you surround yourself with?
Point #2: Are You Isolated? * When you’re isolated in a bubble, there’s only so much you’re open to seeing. It’s harder to grow, there’s no one to give you feedback, you don’t get any inspiration from anybody else, and you’re alone. * Danielle: As a salon owner, I hold myself to a high standard and expect results from my team which helps everybody to grow together. Working with and training people has upped my game. I feel like I’m setting an example and I refuse to let certain things slide.
QUESTION
Where in your world are you isolating yourself? What’s one thing you can do today to change that?
Point #3: Accountability & Feedback * Ani: One of the things students love inside of BMS Mastermind is the accountability factor. It’s very, very hard for people to hold themselves accountable 100% of the time. But what also sometimes happens is once they are inside of the team and are held accountable, they don’t like it. * Danielle: Take a step back and ask yourself what the desired outcome is. Once you have that, you might have to reel your ego back in a little bit and find a balance. You have to remind yourself that if you’re signing up for education, you’re signing up for feedback… and you have to be open to it.
QUESTION
Do you find yourself deflecting feedback or embracing it?
Point #4: Ego * Ani: You can hear someone but not listen to what they are saying, and if you’re not willing to listen… you’re fucked. It’s hard to hear feedback, it’s hard to feel like you’re being attacked or insulted. And then it becomes an ego thing: how dare you tell me about my work! * Danielle: That happens a lot in marriage. I’ll try to give Garrett feedback but I think I come across as if I’m going for the jugular. But even if I try to come across as nice, it’s so hard. It’s natural for your ego to be triggered and offended.
QUESTION
How do you keep your ego in check?
Point #5: Are You a Team Player? * Ani: If you’re that asshole who’s sitting inside of a salon as a stylist or as an owner with an “I’m the best” attitude, you’re a fucking asshole. I guarantee you that there is someone in your business that is better than you at doing something…and you have your head so far up your own ass that you’re not willing to hear anything from anybody else. * Danielle: I get that I built the business and created the brand, but I can’t do it alone. There’s this balance in the salon where I feel like I can educate people AND I can also ask my team for feedback. Ani: I tell my students all the time: my job is not to tell you what you want to hear. Being inside the culture we have created is wanting to level up and being able to hear feedback.
QUESTION
As you look inside your life, where are you not being a team player and think you’re above feedback?
Quote of the Week:
“How I measure growth is by results. If you’re in an education program, you’ve got to ask yourself how open you are to feedback. As you look at the results you’re having, are you seeing improvement? If not, maybe you’re not being as open to feedback as you could be.”
—Danielle K White
“Between DKW, BMS, and the tribe we’ve built, everyone who’s inside of BMS wants to grow and progress; everybody WANTS to be better. And because of that, everybody keeps growing and moving forward… and that’s what we’re always looking for.”
–Anianne Rivera
Today’s episode is all about the crazies that have either found their way into your chair or who are trying to get on your books and into your chair…and what you can do about it. Danielle and Ani share more WTF salon stories and want to hear your “dude, you gotta hear what happened” stories, the crazier the better. Send them to ani@hairextensionsecret.com
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: What’s the Lesson? * No matter what industry you’re in, you’re going to have your share of crazy client stories. Danielle is quick to remind us, “If you have a ton of crazy clients, I want you to consider that you might be the crazy one.” * When you do have those crazy clients, step back and ask yourself what you can learn from them or from the situation. Take a look inside your consultation process, ask yourself what you will or won’t tolerate, and look at your policies to see if you need to make an adjustment.
QUESTION
As you think back to some of your crazy encounters, what lessons did you learn? What have you fine-tuned or changed as a result?
Point #2: From Fucked Up to Fabulous…Over Time * When you have a client with really fucked up hair and yet they want an immediate transformation, you’ve got to have some honest and hard conversations with them and share with them a realistic timeline which includes getting their hair to a healthy place along the way. * The better the integrity of the natural hair, the more natural the extensions are going to look. When your client’s hair is fried and not in a good place, it needs time to recover. Over time, the look they’re going for will be achieved…and they will thank you for it.
QUESTION
What has been your experience with this?
Point #3: I’ll Do Anything * A lot of artists are SO excited when they get an NBR lead – a $2k service – that they are willing to do ANYTHING. And they’ll take on clients they know they shouldn’t because they’re afraid to have a conversation with them. “I will tell you from personal experience that it will bite you in the ass!” warns Danielle. * At the beginning of her career, Danielle would be so stressed out because she thought she had to service everyone…including doing toe waxing. “When you’re seeing a lot of red flags and you’re hitting a ton of resistance, that client may not be right for you. It’s ok. Don’t get so hungry and excited for a lead that, in the long term, could end up costing you more time and stress.”
QUESTION
Are you a people pleaser, a conflict avoider, or are you just so damn excited to get an NBR client that you’re willing to ignore all the red flags?
Point #4: Can You Be Bought? * A salon hopper is someone who hops from salon to salon until they find someone willing to give them what they want, most of the time ending up with fucking shitty-ass hair because, ultimately, they refuse to listen to the recommendations of the artists. In the end, they find an artist willing to give in and compromise their standards. * Danielle has learned from personal experience that it’s better to let them go. “We’re in the service industry so people think it’s almost a given that our time can be bought. There are certain people that cannot buy my time. It doesn’t mean I’m a bitch about it or rude, but more matter of fact: I’m a professional, here’s what I’m offering and what I’m willing to do.”
QUESTION
What are you learning from this conversation?
Point #5: Newsflash * Color is SO important! The biggest no-no with extensions in before and after photos when you have one platinum color extension slapped in and it doesn’t match the hair. “We’re not in the 90s, we’re not in the day of Kelly Clarkson. You can no longer mix a dark brown and a platinum blonde. It just doesn’t work.” * Coming up in 2020: Look for big conventions with Danielle and Ani and the training team, as well as smaller classes. For Mastermind only, Shadowing is officially opening up at DKW Styling Salon and the team of trainers’ salons as well. To receive all of the exciting news of upcoming events for 2020, go to bigmoneystylist.com and enter in your email.
QUESTION
What excites you the most about what’s in store for you inside of BMS?
Quote of the Week: “Are you a people pleaser or a conflict avoider? I want you to consider that you’re not actually that nice, you’re just avoiding conflict and confrontation with your client. And then in the end, when you end up giving them what they want, it fucks you anyway.”
— Danielle K White
“Even if the client is sitting your chair, you can still deny them. Just like when people say they wanted to cancel their wedding but it was too late…you can be walking down the aisle and still cancel your wedding because it’s NEVER too late.”
—Anianne Rivera
Salon life sounds like it would be so mellow but…no! It’s insane! It’s the most dramatic shit show you’ve ever seen behind the chair! And the ladies have the stories to prove it! Whether you’re part of salon tribe or not, Danielle & Ani want to hear YOUR stories – your crazy, inspirational, ‘what the fuck’ moments. Send them to ani@hairextensionsecret.com. Who knows? You may be one of the lucky ones who gets pulled in as a surprise guest on a future episode!
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Mindfucked & Overwhelmed! * When you hear the world mindfucked, what does it mean to you? For Danielle, “It’s when your mind just shuts down and becomes paralyzed. And oftentimes, it means that you’re probably headed in the right direction.” * For Ani, “It’s totally insane or out of this world. It also translates into business where you are at the point of I can’t fucking do this, it’s insane, crazy, out of my league, what the hell…”
QUESTION
How do you define mindfucked?
Point #2: Video Tips For Mom * Danielle’s mom is in real estate and recently came to Danielle asking questions about videos & funnels. She’s been asked by her company to interview clients and feels a little weird about the logistics of setting up a tripod for the interviews. * “The biggest mistake I see people make when starting to do videos and create more content is that they act too professional and stiff, which comes across as inauthentic – more like a CNN scenario than a casual conversation – which doesn’t allow your viewers to connect with you.”
QUESTION
What can you do to make your videos more personable and less inauthentic?
Point #3: The Funnel Game * Danielle went on to explain to her mother the benefits of having a funnel where you provide “free content and value through video that helps people to get to know you and your personality… and where you ask for their email.” * Danielle’s mother was intrigued – with an added dash of mindfucked, overwhelm, & lightbulb moments – as Danielle went on to describe in more detail the results of her funnels, as well as the ins and outs of creating and publishing video content – which happens to be a total game changer in the world of hair, initiated by BMS.
QUESTION
Have you started playing the funnel game yet? If not, what’s one thing you could begin doing today to ultimately create your funnel?
Point #4: More Than a Pretty Picture * A lot of artists believe that posting a pretty picture on Instagram is all it’s going to take to attract business when it comes to their advertising. But the complete saturation in the marketplace tells a different story. * Danielle: You can’t just have pretty pictures anymore…you CAN’T. People are more likely to come to you if they see a video of you and if they feel comfortable and confident with you. You don’t have to have a million fucking models on your Instagram anymore.”
QUESTION
What results have you noticed with the implementation of more content in addition to pretty before and after photos in your social media accounts?
Point #5: What’s Your Vibe? * “I don’t care if someone is super chummy, but what I do care about is weird energy.” Danielle described an experience she had with an older artist in a different salon where “the outcome wasn’t bad, but I was so disappointed in her energy and the experience.” * “On the other hand, I had someone blow out my hair that was super cute, she didn’t talk much, her energy was good, she was happy to be there…and the curls sucked ass! But I still tipped her 30%. I looked like Farah Fawcett but the girl had the best energy and I didn’t care what my curls looked like!”
QUESTION
What can you do to ensure that the vibe in your salon is on point?
Quote of the Week: “Don’t let yourself get overwhelmed! Sometimes your content is going to be fuckin’ stellar, and other times it’s just going to be ok. But it’s better to be consistent than to not do anything at all.”
— Danielle K White
“You need to slow down to go faster. I swear to God, the faster you try to go some days, the slower it’s going to make you because you start jacking shit up!”
—Anianne Rivera
Danielle’s guest this week is husband Garrett J White. They have a conversation about their backstory which segues into the topic of the saturation taking place inside of social media, as well as the importance of becoming an expert in your field while zeroing in on your niche.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Business vs Platform * Instagram is not a business, it’s a platform for distributing a message. That’s it. What is marketing? It is the distribution of a message. * Long before Instagram, the marketing and distributing of a message began…and it goes all the way back to Jesus Christ. He had a platform, he taught in parables, and he had thousands of followers who cared about and listened to him.
QUESTION
How do you use Instagram to market your message?
Point #2: Tribe vs Followers * As a marketer, just as Jesus, Buddha, and Gandhi were marketers, what are you chasing down? If you have 2.3 million followers but you can’t sell 36 fucking t-shirts, that’s a problem. You gotta wonder, who exactly is following you? * This is the distinction between having a tribe of people who believe in you and your product and services vs having a band of followers. It’s also a distinction between getting paid or being popular.
QUESTION
Do you have a tribe or a following?
Point #3: Significance vs Results * Danielle: More followers give one a feeling of significance. I think we hide behind feeling significant instead of getting results. If I wasn’t seeing results in my business, I wouldn’t continue doing what I’m doing. When I started seeing results, I started caring less about the social media following. * You need a foundation AND you need systems and structures so that as you slowly build up your following, you look like a professional. You don’t need a couple hundred thousand followers, but you have to realistically look at your work and services and ask yourself if this is the best you can offer.
QUESTION
Are you driven more by the accolades of significance and popularity or are you driven by profitability?
Point #4: Threefold Game * There’s a threefold game that has to be uncovered: celebrity, expertise, and authority. Expertise sits at the core, authority sits above expertise, and then you have celebrity. * Across the game right now, many have skipped the baseline and the core of the game. They’re not actually experts and they’re not that fucking good. The internet has given you and I the ability to create a “celebrity” brand. But, even the bubble inside of the celebrity is starting to pop & fizzle.
QUESTION
How strong is your core? Have you skipped that baseline and gone straight to the celebrity phase instead?
Point #5: Expertise & Niche * As the marketplace becomes saturated, what is your actual stand? How do you create a distinction in the marketplace and clarity for a client to be able to find their pathway directly to you? * At the core, you must narrow down your expertise. Stop being a stylist and artist that delivers fucking everything to everybody. How in the world on God’s green earth could you be an actual expert at everything?
QUESTION
What is your niche? Where have you taken a stand?
Quote of the Week: “Slow down, stop worrying about the social media numbers, and start focusing on how you can improve in some old school business tactics to retain clients.”
— Danielle K White
“You can build all the social credibility in the world that you want, but if you suck ass behind the chair and you can’t get it done, you must make a decision: am I committed to being profitable, or am I committed to being popular?”
—Garrett J White
The overall experience for a client inside of any business is paramount and vital to client retention. How do you handle an assistant who yells things from across the room or artists who engage in inappropriate conversations in front of clients? What does it mean if your client wears headphones or works on their phone and doesn't engage in conversation with you? Should you be concerned? Tune in for answers to these and other questions in this important episode of the Big Money Stylist.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: Letting Go * Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” * “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t have enough time.”
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What do you know you need to let go of in order to free up more of your time?
Point #2: Balancing Act * When it comes to hiring assistants, a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you. * If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Where in your world are you trying to handle everything? How is that working for you?
Point #3: Keep It Classy * It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also important to give them a good overall experience in the salon. * You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?
Point #4: Twenty Questions * Reading your client is an important skill to develop. If they have their headphones on they or have given you the heads up that they have some work to do on their phone, give them their space and don’t play twenty questions with them. * “That doesn’t mean it’s going to mess up their experience or your connection with them, it just means they have shit to get done AND they want great hair. Check in with them and that’s it.”
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What has been your experience with this, either as a client or as the professional?
Point #5: The Art of Framing * If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work. * Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
As a salon owner, what can you do to improve the social etiquette inside your salon?
Quote of the Week: "Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."
-- Danielle K White
"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross."
--Anianne Rivera
Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Pretty Little Liars * No matter what you are purchasing, as a consumer, you put your trust in the professional to provide what they say they will be providing. * There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.
QUESTION
What has been your experience with this, either as one who was baited or the one setting the bait?
Point #2: “Oh, I Just Do Hair” * Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. * If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.
QUESTION
What can you do to improve the way you view yourself?
Point #3: Tracking the Right Numbers * When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? * Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.
QUESTION
Are you running the same shit show and just gaining popularity without filling up your bank account?
Point #4: Stay In Integrity * Whatever service or product you’re offering, you must stay in integrity. * Danielle: Sadly, we’re at that point where people will say anything to get people in the door.
QUESTION
What are you doing & saying to get people in the door and in your chair?
Point #5: Consistency * Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. * Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.
QUESTION
Where inside your world as an artist would consistency benefit you or your salon?
Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?”
— Danielle K White
“I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!
—Anianne Rivera
How do you respond to feedback, especially when it isn’t in the form of praise? Are you able to give feedback, or is your typical response, “Oh, it’s fine,” when in reality it isn’t? Danielle and Ani have a lively conversation in this week’s episode about these and other similar topics, offering suggestions and tips from their own lives to illustrate their points.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Give & Take * Anytime make a decision, you’re going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, “What is the lesson?” * When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one givingconstructive feedback and having the courage to give it when necessary.
QUESTION
When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, “What is the lesson?”
Point #2: Oh, It’s Fine * How often do we tell others, “Oh, it’s fine” when it really isn’t because we don’t want to complain or ‘rock the boat?’ All of those ‘oh, it’s fine’ moments stack on top of each other until you finally blow. And, guess what? It’s your fault. * Ani: You can’t be upset with your clients for coming in on a Saturday when you allow them to come in on a Saturday. You can’t be mad at someone else for the choices and decision you make.
QUESTION
How often do you use the phrase, “Oh, it’s fine” when you know that isn’t the truth?
Point #3: Poking Holes * null * Whenever you make a life-altering decision, people are going to express an opinion…whether solicited or not. When they come at you with that ‘poke hole’ mentality, it will test how strong & confident you are in your convictions. * It will either push you forward OR you’re going to let it get to your head and you will begin questioning your decision, putting yourself in a weakened, wishy-washy condition. Don’t go about making decisions with one foot in and one foot out.
QUESTION
Where do you currently have one foot in and one foot out? What can you do to change that?
Point #4: Fear & Faith * You’re always going to be afraid of trying something new and leaving what was comfortable behind. There will always be a fear attached to what could happen. There’s also a HUGE fear attached to failure and the fear of sucking & embarrassing yourself. * When you make a decision to do something, you have to be confident in that decision. Yes, you’re going to be afraid. Yes, you may be a little unsure of what the hell you’re doing…and that’s ok. What you must have, no matter what, is faith: more faith in yourself than you have fear.
QUESTION
Where in your world are you letting the fear of the unknown keep you in a situation that has become way too comfortable for you?
Point #5: Feedback * Danielle: If you can’t take feedback, you can only get so good at doing your job behind the chair as an Artist. A lot of Artists will take feedback as an attack, or they will be embarrassed and get defensive. * You have to be able to take feedback, even if you feel it’s from a nut case, and ask yourself where you could have improved. Approaching it with neutral energy instead of a defensive attitude will make all the difference.
QUESTION
How do you receive feedback as an Artist? What can you do to improve how you receive it?
Quote of the Week: “I’m going to challenge all of you to stop putting one foot in the door, and instead commit, make it happen, and then see what happens for you in your business and in your life.”
— Danielle K White
“Anytime you’re making a huge life decision or a decision that’s ‘out of the norm,’ you’re either going to hear praise or persecution. You just need to be confident in what you’re doing and have more faith in yourself than you have fear in the “what-if’s” of failure.
—Anianne Rivera
In this week’s episode, Danielle and Ani have a conversation about taking a leap into the unknown. How unhappy are you willing to let yourself be? Do you honestly want to keep doing the same shit that you’ve always done and keep being unhappy OR do you want to say fuck it, do something different and get a different result?
In This Week’s Episode…..POWER Point #1: Born to Leap! * Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit. * When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years.
QUESTION
Where in your world do you know it’s time to take a leap, but your fear has paralyzed you?
Point #2: But…What Happens If I Leave? * When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave? * There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, “Why would you let go of that security?” But if you’re unhappy, in feeling safe, it’s costing you so much more
QUESTION
How do you respond to the voices in your head?
Point #3: You Got This! * Anytime you decide to take a leap into the unknown, most likely you’re going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn’t always come easily. * When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, “You got this!
QUESTION
How have you experienced this in your life?
Point #4: One Foot In, One Foot Out * Many artists aren’t able to make the commitment and take the leap. They hang on to what’s comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they’re unable to let go completely. * Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. “I’m one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something.” And then she takes the leap.
QUESTION
Where do you currently have one foot in and one foot out?
Point #5: One Moment of Bravery * Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don’t want to be at. It literally only takes one moment of bravery to hit the send button. * Danielle: I think the older we get, the more set in our ways we are. It’s even harder if you’re married or if you have children where there’s more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap
QUESTION
Where in your world do you know that by taking one moment of bravery it would shift the course of your life?
Quote of the Week: “Assess the cliff. How much time do you have before you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?”
— Danielle K White
“Don’t be reactive, be proactive. Don’t just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create whatever it is you want in life.”
—Anianne Rivera
While in Vegas for the weekend celebrating Danielle’s 36th birthday, Garrett & Danielle have a conversation around this topic of toleration & standards and discuss ways in which you, as an artist, can raise your standards.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Tolerating Bullshit * Toleration is what you accept to be as true. The challenge of being a business owner or hair stylist is that most of us have been taught, trained and educated to tolerate a whole bunch of shit that doesn’t make any sense, things like working 14-hour days, six days a week. * Your bank account is a reflection of your skillsets & mindsets as a business owner and as an artist. Consider that you are not setting yourself up to the standard of what your artwork could be because you’re not doing what you really want to do. Instead, you’re settling.
QUESTION
As you step back and take a look inside your business, what bullshit are you tolerating that you must stop?
Point #2: The Artist is the Prize * Danielle holds herself to a very high standard as she paves the way for and leads artists. “I have very little tolerance. I’m very professional and, as the expert, I do not allow clients to dictate to me how I do their hair. As a result, clients trust me.” * It all comes down to trusting yourself and not feeling awkward and weird about the experience with your client, and not thinking that you have to please them. There’s always this balance between making the client happy and creating conditions in which you, as the artist, win, while delivering your art at the most amazing level.
QUESTION
How do you see this spilling over into your personal life?
Point #3: What Are You Tolerating? * Tolerating means there is something going on that you don’t like or necessarily agree with but that you’re not doing anything about and not confronting. Most artists tolerate conditions or people because they don’t want to collide with anyone. * Consider that your bank account and your business are a reflection of the level of tolerance that you have for the behavior and the results, both in your salon and for yourself, and that the reason you tolerate so much bullshit is because you hate the idea and the action of collision.
QUESTION
What are you costing yourself by not doing the things you know you need to do?
Point #4: What’s Your Value? * You tolerate what your standards are. When you let your standards slide, then what you tolerate slides. This comes back to the value or lack of value that you place on yourself. When you lack value in yourself, you will tolerate high levels of bullshit because the level they tolerate is equal to the standard that they hold. * What happens inside of this is, the artists get angry at other artists who have chosen to not tolerate, who have chosen to raise their standards, and who expect & demand more out of their business and out of their life.
QUESTION
What exactly are your standards? What could you be missing out on by not holding yourself to a higher standard?
Point #5: Raise Your Standards * If you don’t hold the standard that spending time with your spouse is important while building your salon business, then you may tolerate all kinds of clients whose business takes hours of your time in exchange for pennies. * Danielle: I believe we hold ourselves hostage by what we believe is possible for us. The industry standard is that we work 24/7. What about setting your own standard regarding how much and how often you’re going to work?
QUESTION
What is one thing you could change this week that would raise your standards?
Quote of the Week: “In order to change what you’re actually tolerating, you have to raise your standards, which means the first collision that you’re going to have is not with your client, it’s with yourself.”
— Garrett J White
“We create stories in our mind of what’s possible based upon our tolerance and our standards.”
–Danielle K White
In this week's episode, Danielle & Ani share their insights on what it means to bring power that helps and power that hinders success within the salon. *This is an encore presentation of a previously aired episode from 2018.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Belief in Yourself Behind and in Front of the Chair * Danielle: Having a niche, owning your niche, and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode. * Ani: Most stylists are stuck in the box of what they believe they can and can’t charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, “Fuck these rules, I’m not doing this! I’m going to make it up as I go because it doesn’t matter!” that leads the way for others to do the same.
QUESTION
Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?
Point #2: It’s an Inside Job * Everything begins with a shift and story inside of you which oft times won’t happen until you’re mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. * Ani’s inspiring ‘sink-or-swim-no-means-yes’ BMS journey and how she chose to make massive moves in her business is an example of making moves that first begin inside your head. One by one, she began letting go of the stories that were telling her, “You’re supposed to take on all clients and offer all services…you’re supposed to do everything!”
QUESTION
Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?
Point #3: The Toleration Game * Your life and your business are a result of what you choose to tolerate. There’s a toleration game within stylists that paints the reality of how they treat themselves, what they have determined is the ‘right’ thing to do, what they have decided is the accepted modus operandi, and what is ‘artistically correct.’ * So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you’re committed to and drained from what you tolerate. Your life cannot become more than you tolerate.
QUESTION
What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game?
Point #4: Reversing the Frame * The entire industry has been built to teach stylists to go to this place of powerlessness. The highest form of dysfunction inside the game of being an artist is where you don’t listen to your own voice anymore; where the client begins dictating your direction. * Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in-depth application process, which garnered greater respect from her clients as well as assisted in creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.
QUESTION
Where in your business will reversing the frame change the game for you?
Point #5: Create a Life That Actually Matters to You * There are things you are tolerating that need to become intolerable to you. At the top of Ani’s list of intolerable’s: 1-tardiness and 2- being on call for your clients 24 hours a day, 365 days a year. * What are the results in finding your own power and letting go of bullshit? Turnarounds, breakthroughs, explosive business success, and peace & calm in your life. Create a game and creation inside your artistic place that not only pays you what you’re worth but lets you enjoy your life outside of what you do in the business.
QUESTION
What are the top five things (behaviors, obstacles) you are tolerating inside your business, both in front of and behind your chair, that if you no longer tolerated, would cause your business to completely explode?
Quote of the Week: “I would get to this place of burnout and say, ‘No, I don’t want to be there; I don’t want to do that!’ I love hair, and I love being in the game… but I’m going to set my own rules and create my own path.”
— Danielle K White
“I haven’t sacrificed shit, I’ve just let go of things that don’t work.”
–Anianne Rivera
If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.”
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION * Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” * Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.”
QUESTION
In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier?
Point #2: IT’S NOT A GOOD FIT * Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair. * You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.
QUESTION
How are your conversations with your clients when it comes to your professional opinion about what you will and will not do?
Point #3: SLAVE BEHIND THE CHAIR * Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair. * Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.
QUESTION
Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position?
Point #4: KNOW YOUR NUMBERS * There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well. * Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling.
QUESTION
What has been the biggest eye-opener for you since you started tracking your numbers?
Point #5: YOU FEEL ALONE & ISOLATED * ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality. * DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster
QUESTION
What has been your experience with this?
Quote of the Week:
“If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.”
—Danielle K White
“I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.”
–Anianne Rivera
Welcome to the Big Money Stylist Podcast with co-hosts Danielle K White and Anianne Rivera. The conversation inside this week’s episode includes the importance of taking a stand in your life and also explores the ten top reasons why people don’t start something (business or project) even after feeling inspired to do so.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: SELF DOUBT * Ani: When it comes to a dream or idea that you’ve always wanted to accomplish, it’s so freaking scary that instead of immediately thinking ‘I got it’ the first thought is usually ‘I can’t do that!’ * When Garrett suggested to Danielle that she start a brand, what initially held her back was that the idea of a brand didn’t even live in the realm of possibility for her. “I could be inspired by others but never once considered it for myself.”
QUESTION
In what area of your life do you tend to experience the most self-doubt?
Point #2: I DON’T HAVE TIME * Danielle: The lazier I get, the less I’ll do, but if I’m super busy, the more likely I am to MAKE time. The thing is, there’s always time; it’s just a matter of prioritizing what to choose to do with that time. It’s a matter of consolidating and prioritizing and deciding what will push you forward, and what you value the most. * As professional businesswomen with massive amounts of responsibility on their plates, Danielle and Ani have chosen to prioritize their life to include the things that are most important to them, including family time and time for themselves.
QUESTION
What can you do to prioritize your time in order to make room for what’s most important to you?
Point #3: WHERE DO I START? * When you’re beginning a project or wanting to start a business, it can seem so overwhelming in the beginning as you think about everything that you need to do, which stops many people from moving forward. And many women think that committing to something will take time away from their children, which is the opposite of what they want. * Ani: Just because you have children, it doesn’t mean that you have to be with them – or that they even want to be with you – 24/7. Danielle: You can commit to being a mom AND doing something else; it all comes down to a choice.
QUESTION
What have you been considering doing as a mom with kids but have been putting it off?
Point #4: TARGETS & PASSIONS * Danielle: If you look at the big picture, which is a year’s worth of goals and targets, you’ve got to remember that you’re not going to accomplish these in a week. If you think that way, you’ll go nuts. The key is creating calendars and then setting realistic goals and targets each month, one week at a time. * Ani: A lot of people have these big ideas and dreams of things they would love to do. But if it’s not your passion, that’s going to make it a thousand times harder. I’ve been here for eighteen months and yet it feels like I’ve been here for five years. The more moves you make – and the quicker you’re willing to make them – the faster that timeline moves.
QUESTION
What is one thing you can do today to begin creating realistic targets towards your dreams?
Point #5: LACK OF CONSISTENCY * Throughout their careers, both Danielle and Ani have learned that staying consistent has been the key to their success. The thing to remember though is this: when you’re starting out at something, you’re going to be shitty. That’s just how it is. * Danielle: It’s hard to be passionate about staying consistent when you know you suck at what you’re doing. But it’s through consistency that, over time, you realize how far you’ve come, eventually becoming an expert in your field. Don’t underestimate the small consistencies on a daily basis that ultimately can create huge wins in your life.
QUESTION
Where in your world do you lack consistency?
Quote of the Week:
“Don’t underestimate the small consistencies on a daily basis that can ultimately create huge wins in your life.”
—Danielle K White
“You just have to make a decision. Are you going to let these reasons hold you back? Or, are you going to acknowledge that you have no idea how you’re going to accomplish your dream… and then ask yourself, ‘What’s the first thing I need to do?’ Do that. Then take it step by step.”
–Anianne Rivera
Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Anianne Rivera.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: SOCIAL MEDIA TROLLS * People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversation and energy. * Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.”
QUESTION
Where in your world do you know that you are the one creating negative energy?
Point #2: REBUILD & MOVE FORWARD * Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” * “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.”
QUESTION
Where in your world have you made a comeback and re-built your life?
Point #3: TAKE A STAND * The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? * Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.”
QUESTION
Where in your life or inside your business do you know it’s time to take a stand, come what may?
Point #4: ARE YOU THE TRAIN WRECK? * Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be Positive Polly but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” * “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally and am grateful for everything in it.”
QUESTION
Are you the train wreck that people just can’t stop watching?
Point #5: BEING OK WITH LETTING GO * Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. * “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.”
QUESTION
Where in your world have you experienced this?
Quote of the Week:
“As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?”
—Danielle K White
“There’s a purpose behind what we do. We stay here because we love it, because it’s important and because this is what we’re supposed to do. There’s something inside of us that fuels it.”
Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..Power Point #1: ISLA * The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality. * It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.
QUESTION
What are the issues you’re having with the hair currently available to you?
Point #2: Get Off the Fence * The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action. * Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.
QUESTION
Where are you in the qualification process?
Point #3: BMS = Business, Marketing & Sales * BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories. * Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.
QUESTION
How has your income changed since incorporating NBR and BMS into your business?
Point #4: You’ve Been Declined * In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial. * Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.
QUESTION
Inside your world, what has been your experience when you have had the attitude of knowing it all?
Point #5: Show Me the Money * As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential. * In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.
QUESTION
How has expanding your vision of what is possible opened up your world?
Quote of the Week:
“As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.”
—Danielle K White
“Our artists are having massive results, ranging anywhere from $10k up to $75k per month!”
–Anianne Rivera
The girls are back this week sharing stories, experiences, and plenty of laughs in this episode of the Big Money Stylist. Danielle and Ani describe how having a Salon Manager and having systems in place make all the difference in the world in all facets of the business.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Salon Managers * Both Danielle and Ani agree that if you have a full salon and don’t have a Salon Manager you can FULLY TRUST, or software in place to assist in the managing, you’re pretty much fucked. And by the way, do not make the mistake of giving this job to one of your hair stylists. * When she first opened her Salon, Danielle used to manage everything on her own. As her salon grew and expanded, she reached the point where it all eventually became too overwhelming for her to manage on her own.
QUESTION
What is your experience with Salon Managers? What difference have they made in your salon?
Point #2: Juggling Too Much? * Danielle: I’m very clean and appear to be very put together…but I’m not. I’m very passionate and driven, artistic and detail oriented…but there’s a BIG difference between being organized and being detailed. And then if there’s too much detail, I get overwhelmed. * Even if you’re detail oriented, when you’re trying to juggle too many things, shit falls apart. And then when you’re looking to add people to your team, you have this thought of “nobody can do it my way.” But.. is your way always the most effective way?
QUESTION
How has trying to juggle it all worked out for you?
Point #3: Follow-up & Referrals * Nothing says cheap hair like “Text me for appointments!” When you do this, you’re not taking yourself seriously, nor are you gathering pertinent information. Not only that, people tend to slip through the cracks this way. * Danielle and Ani teach their artists that they will have better results in creating longevity with their current clients when they follow-up with them rather than going with the churn and burn mentality. It’s great to have social media for marketing, but oft times the gold is in the referrals.
QUESTION
Are you currently adhering to the churn and burn mentality? What is one thing you can do to change that?
Point #4: You’re On the List * You take yourself and your business more seriously by staying organized and creating systems, collecting information from clients, and creating a better overall client experience inside of your own space and salon, whether you’re doing it by yourself or you have a whole team working behind you or with you. * Danielle: Sometimes as small business owners, we forget to have the bigger mindset like Nordstroms or Bloomingdales where once you become their customer, you’re on their list and you begin receiving a stream of steady emails in your inbox. Sometimes you’re annoyed, and other times you’re really glad they sent you that suggestion or tip.
QUESTION
What system to you have in place that captures clients’ emails and other pertinent information?
Point #5: What Is It Costing You? * Danielle: The moral of this story is, if you’re in business, start creating better habits, patterns, and behaviors right now; start utilizing systems and actually figure out how to use them so they benefit you. * Educate yourself more on marketing and not just posting a pretty photo and saying “text or dm me.” Systems are created to free up space to enable us to do our Art. What is the cost of trying to “do it all,”especially if you’re a mom?
QUESTION
As you step back and take a look at your business, what is one system you can add that will ultimately free up time and space for you?
Quote of the Week:
“Systems free up your time and enable you to concentrate on the art.”
–Danielle K White
“ALL of my time, energy and space – EVERYTHING – goes to my artists inside of BMS and Mastermind.”
–Anianne Rivera
The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. *This is an encore presentation of a previously recorded episode.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: The Bigger Picture * In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. * While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”
QUESTION
Where did your journey begin as an artist?
Point #2: Clear Communication * Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. * As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.
QUESTION
How do you set yourself apart as the expert?
Point #3: Framing Inside of Seduction * Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. * What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.
QUESTION
How are you framing the experience your clients receive?
Point #4: NBR is the Bently of Extensions * When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. * When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.
QUESTION
What elite experience do you provide for your clients?
Point #5: Communication Equals Cash * The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. * Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.
QUESTION
What can you do to improve the way you communicate with your clients about the services you’re providing?
Quote of the Week:
“What framing does is create for the individual who is going to buy from you, price elasticity.”
–Garrett J White
“When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”
–Danielle K White
As trailblazers in the hair industry, the White’s are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can’t go with what’s already been done. This week’s topic? The importance of investing in yourself AND in your business.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Mom Side Job? * A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school. * Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!
QUESTION
What was the reason you entered the world of hair?
Point #2: Invest In Yourself * Danielle wanted to give her clients a world-class experience but was unwilling to invest herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.” * Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.
QUESTION
What do you do to invest in yourself on a regular basis?
Point #3: NBR Is a Feeling, Not a Function * “If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions, worrying about how they look and wondering if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.” * “As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo, I wanted them to carry the confidence as if theywere growing the hair out of their own heads!”
QUESTION
Why did you initially seek out NBR hair extensions?
Point #4: Invest In Your Business * Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team. * She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”
QUESTION
When are you going to begin investing in your business?
Point #5: Addicted to Certification, Not Results * Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results. * Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future.
QUESTION
Where in your world do you know you need to start doubling-down?
Quote of the Week:
“The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.”
–Garrett J White
“You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!”
–Danielle K White
Admittedly different than most in the hair industry, the dynamic duo of Danielle K and Garrett J White bring a little spice to the table, a different flavor to the mix, and together, with their artists, deliver up BIG results. They’re turning the world of hair upside down and couldn’t be happier about it.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: Slave Behind the Chair * With his background as a PE teacher, many have questioned Garrett’s involvement in the hair industry. Yet, when you’re married to an artist as he has been for the past 15 years, you see first hand the challenges the hair industry presents. * Garrett recognized that even if an artist becomes world class in their artistry and abilities, they remain chained to the chair due to their lack of business know-how, which is NOT taught in hair school.
QUESTION
What have you been led to pursue even though it was out of your scope of study or training?
Point #2: What’s Driving You? * After Danielle finished hair school, she wanted to find a solution to her “crappy hair,” which began her journey into the world of hair extensions. Along the way, she had to figure out how to be a better businesswoman. * What drove Danielle, in the beginning, was her passion for hair and problem-solving. She attributes her business success to loving what she does, sharing it with others, and delivering up great results in the form of transformation.
QUESTION
What is the driving force behind your success?
Point #3: Addicted to the Craft * When artists step back and take a good look at the big picture, more often than not, they realize they’re not making as much money as they thought they were. In many cases, they’re quite shocked by the reality of their situation the facts and numbers are painting. * Danielle: I realized, like most artists, that I was working a ton and wearing myself out. I was not detail-oriented nor was I doing my numbers. I was, however, addicted to the craft, to the transformation, to the money.
QUESTION
Where in your world are you running yourself into the ground because of your addiction to the money, the results, or the craft?
Point #4: Raising the Bar * The changes inside of BMS in 2019 are results-driven; they’re creating an environment of elite artists with sustaining and lasting results who are dominating in the hair game. * The Road to BMSCON4 in November 2019 has benchmarks along the way that every artist MUST complete in order to attend, including six months of training and pre-requisites, as well as a financial commitment. “Gone are the days of going home with another piece of paper that you can hang on your mirror and nothing happens.”
QUESTION
How are you leveling up your game?
Point #5: The 7 Problems Artists Face * Garrett: In the beginning we launched NBR training but then we saw a bigger problem: it’s one thing to learn the NBR method, it’s another thing to build a business that works and ultimately fulfills the three pillars of BMS: work less, make more, love your life. * Each of the 7 Problems that Garrett identifies has an opposite to it, which is what their students are experiencing inside of BMS. “The game I play is results. That’s it. The real commitment is assuring our students have a shot to get results.”
QUESTION
As you step back and take a look at your life, what are your results? What actions are you willing to take if you’re not happy with the results?
Quote of the Week:
“Most artists are completely and utterly stuck in a rut. The only difference between a rut and a grave are the dimensions.”
–Garrett J White
“The more business savvy we become, the more we can love the art and the hair; the more we can create that balance and lifestyle that we’re looking for, which is ultimately how to win in this game.”
–Danielle K White
This week’s conversation turns to the all-important topic of marketing, namely editing and filtering Before and After photos. How much is too much? What about lighting? Should you even edit your photos? Danielle and Ani take on these questions and more in this week’s episode which will have you laughing one minute and taking serious notes the next. As always, they’re keeping it real with the Big Money Stylist Podcast.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Before and After Photos * When taking Before and After photos, the goal is to deliver good work to the clients and to keep realistic expectations. If you’re going to do any kind of editing, just make sure it represents your work and what you can fulfill and deliver, and what it actually looks like in person. * Ani: When you edit a client’s face, it’s not because you think they’re ugly or they don’t look good enough; it’s a way to make them feel better. It’s not to take away from who they are or their natural beauty, it’s to make them feel comfortable with having their photo taken.
QUESTION
How have you mastered the art of the Before and After photo?
Point #2: Why Are You Editing? * Ani: Some people use the editing app to correct the mistakes they have made while doing someone’s hair. We’re editing to get capture the look on film that we’re seeing in person. Lighting is hard, taking pictures is really hard, and depending on the time of day, the lighting can change. * Danielle: Nobody knows how good you are unless you show them. Part of the process of marketing is getting really good at taking photos so you can show your work to others and have it look as good as it does in person.
QUESTION
How are your photo-taking and editing skills?
Point #3: Feedback * Danielle: You have to give yourself honest feedback, and you can’t blame everythingthat doesn’t look good in the photo on the lighting. If you are able to give yourself honest feedback, you will become a better artist. * Stop judging everybody else’s work and wondering if they’re filtering or not filtering it. Just constantly rate your own work and ask yourself, “How can I learn and grow as an artist?” As you give yourself feedback, be sure to put it in the client’s notes.
QUESTION
How has giving yourself honest feedback made you a better Artist?
Point #4: Showcasing Your Work * Ani: As hairstylists, we post our work which can be both good AND bad. When posting work you can tell what looks legit as opposed to what has been filtered 15 times. * Danielle: As you showcase your work, great lighting is a must. The better the lighting you have, the less editing you’ll have to do because it actually does represent your work.
QUESTION
Do you tend to use too many filters in your photos?
Point #5: Keeping It Real * Ani: If you’re going to smoothe someone’s face, they shouldn’t actually look blurry. When I look at a photo and the face is all blurry, I know it’s been filtered way too much and it doesn’t look right. * Danielle: Don’t take away all the lines. If the face is too over-edited then people assume the hair is over edited as well. In my experience, if you have good lighting, the skin looks better. The point being, the more you learn how to use lighting, the less editing you’ll have to do and the more it will represent your work.
QUESTION
Do you tend to blur the lines too much or do you keep it real?
Quote of the Week:
“If I have a situation in business where shit goes sideways, I have to remind myself that I created the circumstances for this to happen, so it’s up to me to learn from it, grow from it, and then move on. Yes, that fucking sucks so let’s figure out how we’re going to do it better next time.”
–Danielle K White
“Remember, editing is fine if you’re doing it to represent how your work truly looked in person. If you’re using editing because you can’t get it right in the salon – meaning, you’re doing something wrong with the hair – you’re not representing yourself well, you’re not representing your brand well, AND you’re doing a disservice to future clients because you will not be able to provide to them what you’re showing.”
–Anianne Rivera
From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit * Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. * Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.
QUESTION
What have you learned about yourself by not quitting?
Point #2: Continuing Education * Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. * Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.
QUESTION
Where in your world do you know you need to level up? What steps are you taking do to so?
Point #3: Do the Work * What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. * Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”
QUESTION
Where in your world are you unwilling to do the work required?
Point #4: Know Your Numbers * Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. * Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.
QUESTION
When is the last time you looked closely at your numbers?
Point #5: Create Space to Breathe * Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. * Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity
QUESTION
Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business?
Quote of the Week:
“Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.”
–Danielle K White
“It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”
–Anianne Rivera
Do you ever feel like you’re constantly worrying about the next part of your life, but then you realize you’re smack dab in the middle of what you used to look forward to? Join Danielle and Ani as they have a lively conversation around the topic of gratitude in this week’s episode of the Big Money Stylist.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Recognize the Wins * Danielle: If I could rewind to just three years ago and see me now, I’d be like, “Oh my God! I did it! I made it!” * If you don’t stop to have gratitude for who you are or how far you’ve come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severly diminished.
QUESTION
In this moment, what is one thing you’re grateful for?
Point #2: Things Aren’t What They Seem * The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life really is. * Inside of that world, it is so easy to get triggered by what we see as we’re scrolling, which can easily throw us off our game..
QUESTION
When is the last time you posted a scene that wasn’t from your highlight reel? What’s stopping you from doing that?
Point #3: The Drama Club * When people are on the prowl for drama, they don’t always realize they’re being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating. * Find something in your life that gives you purpose, something that isn’t drama-driven. Ultimately, drama doesn’t serve you or make you happy. And, it trickles down into every aspect of your life.
QUESTION
Are you queen of the drama club in your life? How is that really working out for you?
Point #4: What Triggers You? * Was it a bad day, or was it a bad two minutes that you stretched into a whole day? What are you paying attention to? What triggers you? * What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn’t get her workout in for the day, she became Monster Mommy.
QUESTION
What are some of the things that trigger you and send you into the land of Monster Mommy?
Point #5: Gratitude & Intentions * Ani: Every morning when I wake up, I write down something in my journal that I’m grateful for. I also set an intention for the day. * Sometimes my intention is creation, space, or freedom, while other times it’s just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind.
QUESTION
What are the daily rituals and habits that set you up for your day?
Quote of the Week:
“We can’t rewrite history, so the time you invest THEN, matters now. It’s important to take moments where you have that quality time with others so that you can live a life where you feel like you're having moments that matter."
–Danielle K White
“I LOVE what you just said that social media isn’t free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that’s massive, which I don’t think most people realize.”
–Anianne Rivera
In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Embrace Change * Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the new new, so just let go.” * “While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times.”
QUESTION
What fashions or styles have been your favorites through the years?
Point #2: Hand-Tied Hair * Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller. * Hand-tied hair is super trendy right now. It’s important to do your research because there are so many different installation methods. Natural Beaded Rows is one of the installation methods of the hand-tied hair.
QUESTION
As an Artist, what different types of installation methods have you exerienced?
Point #3: Time, Reps & Experience * Ani: You can be doing something for ten years but are only doing it for five minutes every day, or you can be doing something for a year but are spending seven hours a day doing it. I’ll choose the seven-hour person every time. * Danielle: You have to have reps in something in order to become an expert. When people say they’ve been doing hair for 20-30 years, they don’t understand that the experience you’ve had, Ani, could be equal to or more than what they’ve done.
QUESTION
Where in your world do you know you’re lacking reps?
Point #4: Managing Client Expectations * When you have a client who hasn’t experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first. * It’s also important to be able to have direct communication with them which you may not be accustomed to doing. Yet, as the professional, it’s vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?)
QUESTION
How can your improve the direct conversations with your clients?
Point #5: The World of Pay to Play * Ani: Inside the hair world, you pay to play. You paid your money so now you’re ‘qualified and certified.’ The changes we’ve made inside of our education now means something. It means something to do NBR, it means something to be a licensed artist, not just, “I paid money, took one class, and now I’m certified.” * Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that’s ok. There’s no point being in business if you’re not trying to up the game. It’s always important to take a step back and look at the reality of where you are.
QUESTION
What have you done lately to “up your game?”
Quote of the Week:
“People are giving way too much credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal.”
–Danielle K White
“As a consumer myself, I do crazy research and am super psycho about it. It’s that important to me.”
–Anianne Rivera
In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer.
In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Magic Pill? * When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist. * Danielle explains that’s not how business works. The easy part is paying the money and signing up for the class; the hard part is actually doing the work.
QUESTION
What have been your expectations re a Magic Pill to success?
Point #2: Slave Behind the Chair * Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.” * Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying.
QUESTION
How has being a slave behind the chair worked for you thus far?
Point #3: No Salvation In Checklists * An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula. * As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free.
QUESTION
How is this conversation opening your eyes and helping to change your story?
Point #4: How Do I Get Leads? * There are four things you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy. * The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free.
QUESTION
What aspect of the Daily Four are you going to implement first?
Point #5: Micro Wins * Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in one big swoop. * So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal one micro piece at a time.
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QUESTION
What is one big goal that you can start breaking down into Mirco wins?
Quote of the Week:
“One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.”
–Garrett J White
“Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.”
–Danielle K White
The driving message in this week’s episode of the Big Money Stylist is setting intentions for 2019. What makes you happy? What do you want for yourself and your business this year? Danielle and Ani share some of the things they are excited about for 2019 and why setting up your year instead of just letting things happen is crucial to your happiness and success.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION
Point #1: Looking Back to Look Forward * Ani spent 2018 grinding and working. She didn’t take a vacation and she didn’t go anywhere. She had just moved to Cali, BMS was growing, and she was super stoked for what lay ahead of her. She essentially carried BMS in 2018. * Danielle feels as though Ani took on BMS as her own little baby in 2018. “Ani is the Sam of Warrior Week. When you take on something as your own and when you’re an entrepreneur starting something, you take everything to the core. Ani gave everything she had and more.”
QUESTION
What are some of your patterns and behaviors from 2018 that you want to course correct in 2019?
Point #2: Take a Step Back and Watch it Rise * After years of carrying on at a high level, including all of the stress that comes along with that, Danielle let go a couple of years ago and passed the torch to Garrett. She had reached the point where she was ready to let her ‘baby’ go. * Danielle: I think in life you have to do that. You have to let go and see how things will go; how others will handle things without you. It turns out, people step in where they need to. It gives other people the opportunity to rise, and everyone as a company can rise together.
QUESTION
Where in your world is it time to let go of something? What is it?
Point #3: Delegate to Create Space * So many women have a hard time letting go, even when it comes to something like hiring a house cleaner or nanny. Danielle recently reaped the benefits of delegating some of her Christmas preparations and tasks, which created space in her soul. * Ani keeps her place very organized and clean, but after back-to-back trainings last year, at times it looked as if a tornado had hit. She has recently hired her first house cleaner and is so stoked to have her come in once a week. That represents freedom for Ani.
QUESTION
What is one thing you can delegate today that will free up space inside of your soul?
Point #4: Freedom * From the outside, Ani appears to be a very system-oriented get-shit-done type of person. But on the inside, she is a very free-flowing person who loves to explore and take adventures. For Ani, 2019 is all about creating freedom and space inside of her life. * Danielle doesn’t want to book out her appointments too far in advance, otherwise, she feels like she isn’t able to take a vacation or time off. It’s too easy to let months pass and suddenly you realize you haven’t gone anywhere; you haven’t done anything but work and grind.
QUESTION
What is your idea of freedom? What does that look like for you?
Point #5: Celebrate the Little Wins * Ani: You don’t just have to wait for really big things to celebrate the WINS. It’s the little WINS that remind you, ‘Oh my God, I’m doing this!” You have to be happy over the small little things because if you wait until the really big things to happen – the ones that happen every blue moon – you’ll spend most of your time unhappy. * Danielle: If you’re feeling slightly overwhelmed, just remember that it’s the little things you implement that will slowly make a big impact. You will suddenly realize how much you have accomplished in a short period of time. Just take things day by day, one step at a time.
QUESTION
What are the little WINS you are celebrating today?
Quotes of the Week “You can create when you have freedom. If you are not free, you cannot create and you are just in grind mode. People who keep really busy aren’t progressing forward, they’re just going in circles.”
— Danielle White
“It’s not that we want to do more because we’re so unhappy, its because we’re so excited about what we do and love it so much that we just can’t help it! Because I see these targets so vividly in my head, it might as well already be a movie I’m watching. It’s going to happen!”
–Anianne Rivera
As the doors of 2019 fly wide open, Danielle and Ani are hitting the ground running! BMS University and Mastermind are off to a strong start as the entire crew takes steps to build a strong foundation and an unstoppable team of Elite Artists. The driving message in this week’s conversation is to just jump in and go!
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....Power Point #1: Choose In * Ani is beyond excited for the changes taking place inside of BMS and has been conducting back-to-back interviews for those applying to the newly revamped Mastermind program. * “It’s so cool to see how proud they are after all of their hard work, dedication, and everything they have accomplished. It wasn’t a matter of them paying a fee and showing up; they earned their place in Mastermind.”
QUESTION
What have you worked really hard to accomplish? How does it make you feel?
Point #2: State of Overwhelm * Danielle believes that when you’re in a place of feeling burned out or stagnant, one of two things usually needs to happen: either decrease business or increase business. * “Both places can be really scary to be in. A lot of times, people a) don’t know where to start or b) they start brain scheming this far out path that overwhelms them.
QUESTION
What are some choices you can make today to begin moving forward?
Point #3: The Power of “B” * Danielle: If you don’t know the things you need to change, then going over the facts is one thing you can do. Every time you do that, you discover things that you can improve upon. * Start there and then just keep taking the next step. “The power is in the“B” because that means you started. When you start something and are consistent with it, you never know where it can actually take you.”
QUESTION
Where in your world do you know you need to take that “next step” but have been putting it off?
Point #4: Be Willing to Fail * Ani has always been one to accept a challenge from Garrett and Danielle. From the very beginning, she has jumped in, no matter what, and recalls a moment when she failed miserably but learned a huge lesson. * The ladies both agree that anything you do that you haven’t done before, you’re going to suck at it. The fact that you’re actually doing it says a lot about you.
QUESTION
What is one lesson you have learned because you were willing to fail?
Point #5: Focus on the Basics * Danielle: You can’t be given a big break when you’re not ready. You don’t get there overnight; you have to become that person and that character. * Everybody wants these big breaks but you really just need to simmer down and focus on the basics first. If you can’t consistently do the small things, you can’t expect to do the big things.
QUESTION
Where in your world is it time to return to the basics?
Quotes of the Week “Take each step as it comes, and you’ll figure things out as you go. Stop trying to have a map of how you’re going to do it all.”
— Danielle White
“You can never find anything beautiful or amazing, and you’ll never find your place if you don’t start doing something.”
–Anianne Rivera
Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power
Point #1: Value Your Energy * There are people who spend huge chunks of their day leaving nasty comments on other people’s art, blogs, and photos. Since we’re all human, we might be thinking what they’re saying but we don’t actually type it. * Ani: That’s so much negative energy. My bubble, my space, and the people I surround myself with – I value that energy so much that I would never think to take the time to be purposefully nasty to someone else.
QUESTION
What have you been giving energy to that is no longer serving you?
Point #2: Tool or Trigger? * Danielle and Ani agree that things don’t trigger them the way they used to. They no longer allow in their space nor do they give energy to certain things or people. * Danielle: Social Media is a beautiful tool. You either use it to be social OR you use your social media as a tool. If I’m going to run a successful business, I have to be in a place of creation. If you let all these trolls bog you down, then you’ll start second-guessing everything you do.
QUESTION
How has Social Media benefited your business because you are using it as a tool?
Point #3: The Art of Reframing * Ani suggests using the art of Reframing when people say negative things about you or your art. Reframing is interpreting what people say any way you choose. * Ani: Our initial reaction is to protect and defend ourselves. But don’t let some asshole make you play small. Don’t stop putting out your content, your videos, and your photos. At the end of the day, you can’t make everybody happy.
QUESTION
Where in your world would the Art of Reframing change the game for you?
Point #4: Block & Delete * Danielle believes that if you’re willing to put yourself out there on social media to build your business, just understand that when people say negative things about you, that’s a part of the game. She reminds us to stay the course, delete those people, and block those people. * “Be confident in what you’re doing and where you’re going. If you’re getting results by putting yourself out there, that should be enough validation about you and your path. You don’t need to deal with anybody else’s shit regardless of what they say.”
QUESTION
Who do you know you need to block or delete on social media? What are you waiting for?
Point #5: Protect Your Space * Ani: At the end of the day, people are judging you based on their perception of you. Those who speak negatively about me don’t even know me, so why would I ever give them retail space inside my mind when they don’t deserve it? * Danielle: If you find yourself obsessing about someone or something, where else could you take that energy? What could you do to put that energy towards something that actually benefits you, that helps you in business, and that helps you in life?
QUESTION
Who or what are you allowing to take up space in your mind that is ultimately sucking the energy out of your life?
Quotes “Don’t fucking defend yourself over a troll. They’re not worth your time. Instead, focus on yourself and your business. If you’re comfortable with who you are, keep that tunnel vision; keep plowing forward. You don’t need to waste your time defending shit.”
— Danielle White
“I encourage you to go through your social media and gut or unfollow people. Whatever you need to do, just do it. Anything that affects your peace of mind, and your sanity – your happy place – is NEVER worth it.”
–Anianne Rivera
As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation about the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power
Point #1: Self Care * Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days. * It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION
What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?
Point #2: Arm Yourself With the Facts * Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves. * Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION
What are the facts telling you? What are you going to do about it?
Point #3: Progress or Regress * You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more. * Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION
Where inside your world are things going well? What would the next level look like for you?
Point #4: I Don’t Have Time * You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing. * You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION
What are you telling yourself you don’t have time for?
Point #5: Reps Lead to Success * When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing. * When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION
What area of your business are you currently experiencing discomfort?
ACTION STEPS HEADING INTO 2019 “Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”
— Danielle White
“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”
–Anianne Rivera
Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the Big Money Stylist podcast. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class * BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team. * Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS, who will be a good fit for us, and vice-versa.
QUESTION
Where in your life are your hustle and grind lacking power and commitment?
Point #2: Communication Styles
- Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly.
- Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame.
QUESTION
What different communication styles do you use with the most important people in your life?
Point #3: Hats, Lids, and Boxes * Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward. * Danielle: Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM! – whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation.
QUESTION
What is your go-to response when you get triggered?
Point #4: Visions and Targets * Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible. * Danielle: I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story.
QUESTION
Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?
Point #5: Vulnerability * Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me * Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed.
QUESTION
What are your feelings about vulnerability: Strength, weakness, or both?
Quote of the Week:
“Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.”
— Danielle White
“I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.”
–Anianne Rivera
Danielle and Coach Ani take on the topics of drama and feedback as they share stories demonstrating how protecting the energy of the salon from the ever-present salon drama is vital in creating an amazing atmosphere and experience that benefits both the client and the artist.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Protect Your Bubble * There was a time when Danielle realized that the people she was surrounding herself with were also influencing her decisions, but they were not actually people she wanted to spend time with. * It’s important to pause and ask yourself about the people you have allowed inside your bubble. If they’re taking away your energy, then they’re not worth your energy.
QUESTION
Who are you allowing inside your bubble? Why?
Point #2: Be Open * Danielle: Art is ever- evolving; it’s subjective. But you can always learn cool new tricks. If someone had some feedback for me, even if I didn’t agree with it, I would still try to be receptive and take something from it. * Coach Ani: Our platform artists are successful, amazing artists who are always asking for feedback on their work. That is a huge mark of someone who wants to be better and values growth: someone who wants feedback.
QUESTION
How would your life improve if you were open to feedback?
Point #3: Respect the Reps * As Danielle has put her work out there, she has come to realize there is always room for improvement. Even now in her position where her work is solid and her pictures are getting better and better, there are still some brands and salons she follows and gives them props for what they do. * Danielle: Regardless of how good your work is, you have to have respect. On a business level, some salons are a little more ahead of the game than I am, and that they have more reps than I do. I’m always in the place of knowing I’m good, but having respect for others as well.
QUESTION
Where in your world are you not giving props to those who are ahead of you in the game?
Point #4: Teach Your Assistant * Assistants are going to fuck some shit up. It’s just going to happen. Instead of yelling at or berating the assistant, it’s the artists’ job to guide and teach them. * Danielle teaches her artists from day one that if an assistant fucks up on hair, it’s on the artist. “If you haven’t better directed them, then you’re a shitty teacher.”
QUESTION
How are you treating your assistant?
Point #5: Final Thoughts * Coach Ani: I would consider where you sit: are you the one sitting in the back talking shit, or are you the one trying to create a culture where you want to build something? * Danielle: Are you someone that cannot take constructive criticism, where your ego is so big that anytime anyone tries to help you-you emotionally close down?
QUESTION
What are you hearing and taking from these questions?
Quote of the Week:
“I think that people are either insecure or they feed off drama because they’ve decided that’s their new purpose or passion. Don’t be a mean girl; find another path or purpose.”
— Danielle White
“I don’t want all the friendships and relationships in my life to come together because of shit talking; I want them to be based on building something cool and amazing together.”
–Anianne Rivera
Danielle and Coach Ani have a conversation about the future of BMS and NBR and what that looks like moving forward into 2019.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Results Matter * Ani: There are two kinds of people inside our educational training: those who are all in, and because of that are getting massive results, and those who want results but are not willing to put in the work and effort. * Danielle: I’m baffled by the students who come to the classes and get their certification, yet have nothing to show for it except the certificate, and then they become bitter towards us.
QUESTION
Where in your world are you uwilling to do the work but want the results?
Point #2: Clear the Chaos * Ani: We were seeing all of sorts of problems inside of BMS so we decided to make some radically huge moves. Next year, we are only allowing 250 students inside of our BMS Mastermind. * Danielle: If we were already seeing the problems inside our network, what was the point of rolling another 300 in there to create more chaos?
QUESTION
Where in your world is it time to clear the chaos out of your life?
Point #3: Check the Ego * Danielle: To get good at something and to get better and better takes constant practice. A great artist will say this is good, what else can I improve on? A good artist will say I’m already the best. * Ani: Everybody has an ego. To succeed and to do the crazy shit we’re doing you have to have a little bit of an ego. It’s knowing when to calm it down and submit to the process and say, “I’m all in.”
QUESTION
Where in your world is it time to reel in your ego and go all in?
Point #4: Bow Out Gracefully * Ani: It’s almost as if people need a justification for something; like they can’t just bow out gracefully but instead have to find something wrong that justifies their departure. * Danielle: If this is not your time, then just bow out gracefully. I respect your decision, just don’t be a fucking asshole about it. Move on, do your thing, use NBR.
QUESTION
Where in your world is it time for you to make some changes without becoming bitter towards those you are leaving behind?
Point #5: Building a Stronger Foundation * Ani: The way BMS works right now is not sustainable long-term. It has to have a solid, beautiful, rock hard foundation. * We want to know that the 250 artists continuing forward in 2019 are good to go, they have a solid foundation of NBR and a solid WHY behind everything they’re doing.
QUESTION
Where in your world is time for you to step back and build a more solid foundation?
Quote of the Week:
“If you’re kicking back on the small things, then you’re never going to accomplish the big things. It always starts with the small things.”
— Danielle White
“Having thousands of students doing half-ass NBR doesn’t serve anybody. But having 250 students who are elite and amazing? That’s what makes the difference.”
–Anianne Rivera
This week's podcast is a special encore presentation of an episode that was originally published on June 12, 2018. On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week's episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: Production = Action * Coach Ani: Production is doing the actual work that’s required in order to move forward. We love that you’re listening to us, but it doesn’t actually count as ‘the work.’ The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. * Danielle: Many people tell us how motivating we are, yet if you’re not actually doing the work, it doesn’t matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they’ve changed their mindset, yet you have to have the work to follow up with.
QUESTION
What does Production mean to you?
Point #2: The Choice * Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn’t really take it seriously until the last two years. I literally want to impact the entire industry. * Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago.
QUESTION
Looking back, what is one choice you have made that has entirely changed your life?
Point #3: Reps Bring Success * Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I’d be an amazing photographer. That’s a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. * You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can’t put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography.
QUESTION
What one area of your life could use more reps?
Point #4: Do the Work * Coach Ani: We’re not here to save you, we’re here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There’s proof. But if you have to be willing to do the work. * Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you’re taking a class and submit to the process, you will learn and grow more as an individual. You just will. I’m here, I’m going to do the work, I’m going to submit to the process, even when your ego steps in. If you submit, you will be successful.
QUESTION
What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area?
Point #5: Grant Yourself Permission * Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we’re not going back.” It forces you to level up your life even more. * Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That’s all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can’t do that, that’s insane.” Then I said, “Wait, why can’t I? I work hard, I live by the beach, this is what I’ve always wanted, don’t I deserve it? Yes, you fucking do.”
QUESTION
What is something you need to give yourself permission to do?
Quote of the Week:
“When you’re put in a place where ‘it’s on me,’ I believe most people will rise. It’s crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.”
— Danielle White
“The life I lead now is such a reflection of the amount of work I put into everything.”
–Anianne Rivera
Clear communication, structure, and leadership are some of the topics that Danielle and Ani take on inside of this week’s episode of the Big Money Stylist. Although it’s hard to put the CEO pants on if you’ve never actually been a CEO, learning to walk in another’s shoes is something we can all benefit from.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Don’t Cross the Line * Danielle: I feel like I rode the friendship train out too long with no structure, so when I did try to lead, no one gave a shit; nobody respected me. * What she has learned is the importance of establishing lines and defining roles inside of her business and her personal life, making certain not to overlap the two.
QUESTION
Where in your world is it time to establish lines and define roles?
Point #2: Clear Communication * During walk & talks and weekly team meetings, you are able to find flaws in the system and nip them in the bud instead of having them drag on and on. * When you don’t have communication, stories are birthed, and from there, everybody assumes their story is true; feelings are hurt, people feel misunderstood, and it becomes a chaotic shit show.
QUESTION
As a salon owner, are there things weighing heavily on your shoulders that you’ve been avoiding discussing?
Point #3: Contracts * When it comes to signing contracts, some artists have this feeling of, “How dare you ask me to sign a contract! We’re friends! We had tequila one night!” * One of the biggest parts of contracts that artists have a problem with are the non-competition and non-solicitation clauses which in reality, are in place to protect the business.
QUESTION
What are you doing to protect your business?
Point #4: Risking All * As a business owner, you take on ALL of the risk. You also pay for and provide everything for the artists who are working inside your salon. * Putting yourself in the shoes of a business owner, how would you feel and react if one of your artists decided to leave, giving their number to all of your clients on their way out?
QUESTION
Where in your world are you taking all of the risk and are letting others take advantage of you?
Point #5: Structure * Danielle loves the freedom of being an artist, and also realizes that in order for her business to thrive, she can no longer fly by the seat of her pants. She has learned that she has to surrender a little and allow structure to come into play. * There comes a time when you have to put your CEO pants on and make the hard decisions that have to be made. Ask yourself this question: If this was mine, what would I do?
QUESTION
As a salon owner, where have you been slacking and because of it, and things have gotten a little out of hand?
Quote of the Week:
“I’m putting my giant CEO pants on and moving forward. I will turn every fucking corner you put in my way.”
— Danielle White
“Things not being voiced creates resentment and hard feelings. There comes a point where you can’t even turn the corner because the sidewalk’s gone; it’s too late.”
— Anianne Rivera
It’s the best of both worlds in this week’s episode of the Big Money Stylist where Lala Land Danielle and fact-driven Ani come together to have some candid conversations around the topics of entitled artists, being a business owner, and never giving up, even in your darkest hour.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: # The Naive Asshole * In a recent training inside of the BMS network, an artist revealed that she was the product of a walk-out inside of the salon she had been working in. * Now that she is trying to start her own business, she realizes how much of an asshole she was. At one time, Danielle was also that naive asshole who didn’t have the respect for those who had blazed the trail before her.
QUESTION
How are you currently being a naive asshole?
Point #2: It Takes Mad Skills * While many think they have what it takes to be successful in business, oftentimes they lack many of the skills necessary to actually do the job that would make it successful. * It’s the little things you don’t think about, plus you assume you’re just going to walk in and ‘own the world.’ It’s never as easy as you think, ever!
QUESTION
In what area do you know it’s time to increase your skill level?
Point #3: Risk Takers * People forget to put themselves in other people’s shoes and are so quick to judge, not realizing there are a lot of hard decisions business owners must make. * They can gather opinions of others, but at the end of the day, the final say-so will forever fall on the shoulders of the business owners who are also the ones taking ALL of the risk.
QUESTION
Are you prepared to take on all of the risk inside your next business decision?
Point #4: Change the Frame * Many people equate change with betrayal, no matter how hard you nail it in that a business has to be successful, and that change is sometimes necessary for that success to happen. * If something is not working, putting blinders on is not going to get the job done. A new frame must be established, and those who want to remain in the old frame and are unwilling to move forward with the new one, must be let go.
QUESTION
What new frame must you step into in order for you to move forward and progress?
Point #5: Letting Go of the Noise * Ani’s experiences over the past few months had thrown her into a state of chaos. She took a step back and found that it was necessary to drown out the opinions and voices of those who were influencing her in order for her to hear her own voice. * Ani: Is that the person I’m going to be, that the minute it gets hard I give in? I give up? We’re all a little bit insane which is why we’re changing this industry. Inside of that, I know I am not done here.
QUESTION
Where in your world is it time to separate yourself from the influencing voices of others?
Quote of the Week:
“It’s in those dark moments where your true colors start to show up; where you decide you’re going to keep going even when you hit those hard corners.”
— Danielle White
“It’s going to get dark, it’s going to get hard, but don’t you dare give up!”
— Anianne Rivera
On the heels of their first million-dollar event in June of 2018, Danielle and the ladies have a conversation around the topic of Profit, and how it is revealed in many ways, not only monetarily.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: #growth * Coach Ani: Six months ago, we stood in front of a room of 165 empty chairs and we were like, “Oh fuck, do you see all of these chairs? There’s going to be a person in every fucking chair!” This time we had double the size of that, and as we looked over the audience, Val turned to me and said, “This is it?” * Coach Val: Leaving my kids, being in front of people, putting myself out there and teaching – none of it is my natural state. If you know how painfully shy I am, and how much I hate being in the spotlight, I was not only totally fine, I really enjoyed the whole process. So the fact that I did it and enjoyed it, I was like yay! All the hard work is paying off. If I can grow at this rate, anyone can!
QUESTION
Where in your world are you currently doing something that at one time seemed impossible for you, but has now become almost second nature?
Point #2: It’s in the Numbers * Danielle: This was our first million-dollar event! The numbers and the money have to be important. If you don’t know your numbers and you’re not moving forward, what’s the point? As a mom with two kids, I wouldn’t fucking do this if there was no profit. * Coach Ani: If we don’t look at the numbers, we have no idea how to course correct or what we can do to improve. I feel like numbers are part of protection and profit. You have to know your numbers in order to move forward and grow.
QUESTION
How has taking the time to know your numbers been a game changer for you? What changes have you made as a result?
Point #3: Walk the Talk * Coach Val: After the convention, I got some clarity about how I have been complicating things again, squeezing in more clients, and working more hours at night when I don’t need to. By the time I get home, my husband says I’m like a Zombie. It’s hard to let go of something when you enjoy it, but in order for me to live what we’re teaching, it’s time for me to reel it back in. * Danielle: In BMS, we teach that profit is reflected in other areas of life, and not only in a dollar figure. Because it’s hard to let go of the art, the clients, and money, we tend to burn ourselves out. But in order to live what we preach, we have to figure out how to be in that place of managing and delegating so we can actually have a good life. It’s about owning and creating that balance.
QUESTION
What can you do today to create more balance in your life between work and home?
Point #4: Letting Go * Coach Ani: I admit I’m a complete control freak, especially when it comes to everything inside of BMS. I’ve spent so much time creating and building it, I swear there are little pieces of my soul inside of it. Having an assistant has been a game changer, and for me, that’s such a big profit. Having an extra set of hands has freed up space for me to create more. * Danielle: When you have that assistant – and when you let go – you’ll be a new you. You think you’re letting go of power and that you’re not going to be as powerful, but you’ll find that you become even morepowerful. You’re going to get to this weird space where everything on the checklist is done, your mind goes quiet, and it opens up space for you to create something new or different.
QUESTION
Where in your life have you been feeling that tug to let go?
Point #5: Freedom and Time * Coach Val: When Danielle and I were on stage talking about being moms and missing out on a lot of things, we received a lot of messages from the artists. One said that when she gets back, she’s letting her clients know she is no longer working Saturday’s. “I’ve been putting my clients in front of my children. No more! Not one more fucking day!” I love when artists take a stand for themselves, their family, and their time. * Coach Ani: When the convention first started, we each were on stage telling a little about our story. Garrett asked one of the artists what they wanted. “Freedom.” That describes me to a T. I am so fiercely independent. I had let my clients dictate so much of everything that I did- the time, the energy, the days, the money. Never again will I let someone dictate my life. I want to do what I want, when I want, and how I want – be damned what everybody else thinks.
QUESTION
Where in your world is it time to take a stand for your life?
Quote of the Week:
“Entrepreneurs and people that work really hard get so addicted to the grind, and I get that. But if your company is moving forward and you’re able to enjoy life, for me, that’s profitable.”
— Danielle White
“When you spread yourself too thin, you’re not multitasking, you’re giving everybody shitty pieces of you. You’re trying to survive and you’re barely getting through the day instead of thriving. You have to find that sweet spot so you have that space to create.”
— Valerie Plunk
“I tell our students that if it seems like we have our life together, I’m so sorry. I’m still a student inside of this.”
— Anianne Rivera
In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Magic Pill? * When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist. * Danielle explains that’s not how business works. The easy part is paying the money and signing up for the class; the hard part is actually doing the work.
QUESTION
What have been your expectations re a Magic Pill to success?
Point #2: Slave Behind the Chair * Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.” * Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying.
QUESTION
How has being a slave behind the chair worked for you thus far?
Point #3: No Salvation In Checklists * An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula. * As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free.
QUESTION
How is this conversation opening your eyes and helping to change your story?
Point #4: How Do I Get Leads? * There are four things you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy. * The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free.
QUESTION
What aspect of the Daily Four are you going to implement first?
Point #5: Micro Wins * Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in one big swoop. * So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal one micro piece at a time.
.
QUESTION
What is one big goal that you can start breaking down into Mirco wins?
Quote of the Week:
“One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.”
–Garrett J White
“Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.”
–Danielle K White
This week’s episode of the Big Money Stylist podcast comes from a recent BMS event where Danielle, Garrett, Val, and Ani trained over 300 Artists in the Art of Marketing, specifically covering the following: I’m a Marketer, I’m a Closer, I’m a Leader, not a Savior.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Marketing * When Danielle started her NBR brand, Social Media wasn’t as it is today. She knew the power was in leads so she started hustling and using the power of Marketing. * As she worked on her Marketing and began seeing results, she experienced a mind shift and realized it didn’t matter if she lived in a small town or a big city, she could still bring in big money through Marketing.
QUESTION
What are you doing to market yourself?
Point #2: Give Me Your Card, Bitch * Ani: As Artists, we feel so beyond awkward trying to close anybody, especially when it’s on the phone. You have to go in knowing that what you’re selling is amazing, and you have to trust that you can produce the work to collect this money. * Val: The mindset of being a Closer began to shift for me after the first successful class we had. I knew that it worked. I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking closer, and I’m going to collect your card info.
QUESTION
What needs to shift in your mind in order for you to become a Closer?
Point #3: The Land of Yes or No * Ani: We live in a world where Maybe is an acceptable answer, where you can be a super flake and not commit to anything.
In Marketing, it’s not maybe anymore; it’s either a clear Yes, or a clear No.
* Danielle: If you’re a Marketer, you’re not scared of the Nos; you’ve got to own that marketing side of you, even in your panic mode. Give yourself a pep talk and then go after the Closing.
QUESTION
What area of your life do you find yourself living in the Land of Maybe instead of the Land of Yes or No?
Point #4: I Am a Leader, Not a Savior * Ani: This is a hard one for Artists because we see the difference we can make in a woman’s confidence. We want to do that for everyone, including anything that you can sort-of-kind-of-fuck-up along the way. * Just because someone contacts you and they’re willing to pay you, doesn’t mean they’re qualified to sit in your chair or get NBR.
QUESTION
Where in your world are you acting like a Savior instead of a Leader?
Point #5: Daily Four * Ani: When I began marketing the way Garrett taught us, I had to literally put up blinders and focus only on what I was doing in that moment. Otherwise, it was so easy to get sidetracked by all the chatter of the other Artists in my salon. * Danielle: I think it’s so important to communicate your message because it’s literally the way to get your dream client in the chair. In addition to taking Before and Afters, you have to showcase a little bit of you.
QUESTION
What has been your experience using the Daily Four?
Quote of the Week:
“There are five pivotal points inside of this. Some of you are looking for a miracle switch when all you need is one shift in how you see your world. You just had bombs dropped on your face. What are you going to do with them?”
–Garrett J White
“Don’t base your results on your social media following, base your results on actual clients sitting in your chair. Don’t worry about the wrong numbers, worry about the right numbers.”
–Danielle K White
“I wasn’t taking anything personally, I just knew I was in the mindset of: We’re selling out this class, this shit works, I’m a fucking Closer, and I’m going to collect your card.”
–Valerie Plunk
“You never stop marketing, even if your books are full; it doesn’t matter. You are going to grow, you are going to change, and your clientele will continue to change with you.”
–Anianne Rivera
This week’s episode is from the recent Warrior Wealth for Women event in Dana Point, California, where over 300 women were trained in the art of making, keeping, and growing money.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Constant Change * Coach Ani has been working side-by-side with Garrett at the red-hot core of BMS and within Warrior Women. Inside of that, she doesn’t recognize the woman she’s become, in the most beautiful of ways. * It’s not so much the destination, because there really is no destination. On your way to becoming that woman, things change. Who you become along the way changes every single time, and so does your path.
QUESTION
Where in your world have you noticed the biggest change in your path?
Point #2: Vision Quest * This is the woman on the island, who you see yourself becoming twelve months from now. Who you think you want to become will continue to change and grow as you do. * Don’t get so stuck on who you have to be at the finish line because there is no finish line. If you aim at getting there, you will fail every single time; if you’re a little ahead of where you were yesterday, then that’s fucking great.
QUESTION
Who is the woman you see on the island twelve months from now?
Point #3: King Fu Grip * The entrepreneurial game gives us the ability to start thinking through sequences, systems, automation, and delegation. Delegation is giving others an opportunity to do what is actually burning the fuck out of you. * The great barrier reef between the hustler, the business owner, and the entrepreneur, and the ability to make money, grow and sustain money, is that you actually have to let go of your Kung Fu fucking grip of control.
QUESTION
What area of your life do you need to let go and start delegating more responsibilities to others?
Point #4: Hustler and Sedation * The only way a hustler doesn’t burn out and have a complete and utter breakdown is they sedate. When you’re a hustler, you’re also a hobbyist. * Sedation is part of the game of making money. It’s stressful as fuck. There is no happy trail on the way to making money. It’s war with yourself, and with everything and everyone around you.
QUESTION
Where in your world are you sedating?
Point #5: It’s a War * The minute you start to rise in your primal power to produce, friction will appear between you and your powerful man. This is why so few power couples exist because it’s war. * The lines between producers, lovers, and couples become blended. The war is not with anyone else; it’s with you. You must make the decision to rise, regardless of what anyone else thinks.
QUESTION
What are you experiencing in this area?
Quote of the Week:
“Consider the purpose of your life is expansion; that money, marriage, and children are the trifecta of expansion.”
–Garrett J White
“Don’t get so stuck on who you have to be at the finish line because there is no finish line.”
–Anianne Rivera
The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..COMMUNICATION Point #1: The Bigger Picture * In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. * While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”
QUESTION
Where did your journey begin as an artist?
Point #2: Clear Communication * Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. * As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.
QUESTION
How do you set yourself apart as the expert?
Point #3: Framing Inside of Seduction * Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. * What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.
QUESTION
How are you framing the experience your clients receive?
Point #4: NBR is the Bently of Extensions * When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. * When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.
QUESTION
What elite experience do you provide for your clients?
Point #5: Communication Equals Cash * The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. * Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.
QUESTION
What can you do to improve the way you communicate with your clients about the services you’re providing?
Quote of the Week:
“What framing does is create for the individual who is going to buy from you, price elasticity.”
–Garrett J White
“When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”
The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: I Write My Own Story * Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story. * A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for.
QUESTION
When you have a story, what does letting go of that story do for you emotionally?
Point #2: Reset * Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place. * Coach Ani: It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.”
QUESTION
Why do you tend to revert back into your story once you have been out of it for a while?
Point #3: Let Go * Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me * Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space.
QUESTION
When you’re unable to let go of a story, what does it to to you physically?
Point #4: Saying No to Say Yes * Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important. * You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people.
QUESTION
How does letting go of stories help you with your goals?
Point #5: Inner Circle Influence * Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?” * Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt.
QUESTION
How has your inner circle helped you in reaching your goals and targets?
Quote of the Week:
“I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.”
–Danielle White
“Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.”
–Valerie Plunk
“At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.”
–Anianne Rivera
Inside the topic of Production is the conversation of finding your rhythm. It’s the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: I’ve Got Rythm * Danielle: Getting into a rhythm is momentum; it takes time and finesse, and it’s s where you find your groove. It’s like finding that sweet spot where you can breathe a little. * Coach Val: Finding your rhythm is also a place that lingers next to your comfort zone, where it’s time to start shifting and growing some more. If you don’t move forward, you become stagnant.
QUESTION
What happens when you find your rhythm as an Artist and don’t continue moving forward?
Point #2: Upping Your Game * Coach Danielle: There’s always the next level to every level. As a business owner, I always look at something and ask, “It’s good, but could it be better?” * Coach Ani: Inside of challenging situations that have come up for me inside of the salon or in our training, I ask myself, “How could we have made this experience different or better?” And from that, we have implemented new strategies and systems to better serve everyone.
QUESTION
What area of your life do you know it’s time to up your game? What is one thing you can do today to move forward?
Point #3: I Don’t Have Time * Danielle: About six years into creating her brand, Danielle was beating the shit out of herself with mommy guilt, feeling like she had to choose between her children or her work. She heard the Voice tell her it would be selfish for her to stop. * Coach Val: If it’s not working for you, try shifting your time; start compartmentalizing. The time you are with your kids, be all in with them; the time you’re at work, be all in. You’ll find yourself happier, doing a better job all around, and experiencing less overwhelm.
QUESTION
How are you holding yourself back when you use the excuse: I don’t have time?
Point #4: Submission * After joking about wanting an army of Ani’s, it looks like Coach Ani is going to get her wish as she prepares to take on a new role in the BMS Certified Training Program rolling out in 2019. * Danielle: A lot of people get triggered by the word submission. However, it’s been through submission that I have actually found my strength. Submission will also make you rise.
QUESTION
What are you afraid of letting go of?
Point #5: It’s Not Just About You * Danielle: In order to let yourself rise to the next level, you’ve got to be willing to dial it back in, which can be scary. * By simply becoming better versions of ourselves, we really have no idea how many people we are affecting and influencing.
QUESTION
What influence has rising to the next level in your life had on your family?
Quote of the Week:
“Upping your game is like changing or adjusting the lens on a camera.”
–Danielle White
“Don’t use your children as an excuse, use yourself as an example to show them that you can do it.”
–Valerie Plunk
“What happens when you find your rhythm but don’t continue moving forward? If you’re not progressing, you’re regressing.”
–Anianne Rivera
Inside the topic of Power, today’s conversation is all about standing up for yourself. Coach Val and Coach Ani share personal and professional experiences which demonstrate the absolute necessity of standing with confidence and certainty in your power.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: Brooklyn, the Nose Picker * Coach Val describes her eight-year-old daughter, Sawyer, as “the best student and a really good girl who never goes against the grain.” Recently, Sawyer’s fellow classmate made fun of her new braces. * Val’s husband’s response to Sawyer when hearing about it was, “Fuck Brooklyn, she’s probably in her room picking her nose.” After more rude comments the following day, Sawyer repeated this to Brooklyn and got written up by her teacher.
QUESTION
Inside of your “stand up for you” moments, why is it so important for you to have those “fuck you” moments?
Point #2: Clarity vs Chaos * It’s so important to have exact, clear paths and systems inside of your business, otherwise, you run into chaos, misunderstandings, and confrontations. * It’s easier to push things off onto others rather than having those direct, hard conversations where you get to stand inside of your power and value your worth.
QUESTION
How clear are the systems inside of your business and family?
Point #3: Blowing Your Top? * Coach Val: In reality, it’s not about yelling and screaming, it’s about having a conversation about the facts, feelings, and details in order to be crystal clear. * Coach Ani: If you are not able to have a direct conversation with others, nothing is ever going to get solved. Your feelings will bubble up, fester, and get 100% worse.
QUESTION
What happens when you keep putting off talking about something?
Point #4: The Power of No * Part of standing in your power is not giving in to what a client says they want when, in your experience and heart of hearts, you know it’s not in their best interest. * Your opinion as a professional is valued and trusted. You stand in your power as a professional when you guide your clients with confidence and certainty, while at the same time validating their feelings.
QUESTION
How do you feel when you stand in your power as a professional?
Point #5: Go to Battle * Coach Val: Anytime you absolutely know something is right and will benefit everyone, that’s when you have to stand in your power, go to war, and fight for it. * By course-correcting, having conversations and adjusting things, these serve to validate you and give you the strength to keep moving forward. It has a positive trickle effect in every aspect of your life.
QUESTION
Where in your world do you know you need to have a conversation that you’ve been putting off?
Quote of the Week:
“Nothing resolves itself by not doing anything; there has to be some sort of a solution. Have that conversion, stand with integrity, and move forward with clarity.”
–Valerie Plunk
“At the end of the day, one of the reasons why you’re avoiding conversations is because you have a story in your head that says this: If you say something, everything is going to go sideways and be a fucking shit show. As you open up and move forward, you will be surprised by the outcome.”
–Anianne Rivera
In this week’s conversation about protection, the ladies discuss the art of retention as well as the necessity of clear communication, building trust, and the ability to recognize when it’s time to let go.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Loyalty * Danielle: In the world of hair, retention is important. If you can’t retain clients, it gives you a bad rap in the industry. * Coach Val: If you aren’t the best hair stylist but give your clients a stellar experience, they’ll most likely keep coming back. If in general, the whole experience was amazing, you probably have a client for life.
QUESTION
What is your rentention rate? What can you do to improve on it?
Point #2: It’s All About the Delivery * Coach Ani: It’s actually cheaper and easier to keep your current customers than for you to market and get brand new ones. * Coach Val: It’s so important to deliver elite service to your clients. It’s all about the details, even after they leave your chair.
QUESTION
Is your delivery elite or are there some things you need to change or implement to make it elite?
Point #3: Letting Go * Coach Val: You want to have client retention but sometimes it doesn’t go with your brand or what you’re doing. Sometimes you just have to let someone go. * Coach Ani: Coach Ani recently had a client complain about charges she was clearly made aware of before Ani did the work on her. “As anyone in my life knows, I’m crystal clear, I’m super direct, and I don’t sugar coat a lot. Facts are just facts, this is what it is.”
QUESTION
What clients do you currently have that absolutely need to go but you’re putting on the brakes because you’re afraid to let them go?
Point #4: What You Tolerate, Continues * Danielle: Danielle implemented several new policies based on the pattern of a particular client over the course of a year, which behavior Danielle had allowed to continue. * Even if you’re friends with somebody, you’ve got to protect your time, you have to be super direct, and you have to be forward. Otherwise, you and your business will continue to suffer.
QUESTION
What have you been tolerating that you know must stop immediately? What is the one thing you are committed to doing today?
Point #5: Employees and Assistants * Danielle: With our assistants, we get this entitled energy where that person can’t fly and become who they need to be if we’re always pulling them back * Coach Ani: With staff, it’s not just how much you pay them, how you treat them, and how you talk to them, it’s also about the visions along the way – painting the vision and also delivering on that vision.
QUESTION
Where in your life are you hanging on to someone or something that you know you need to let go of?
Quote of the Week:
“You can’t go in with the churn and burn mentality. Fucking do good work and treat your clients well. Have clear communication and treat people how you want to be treated.”
–Danielle White
“You’re working so hard to build what you have, do good work so you can keep your clientele. Not everyone’s going to be a perfect fit so sometimes protecting is letting those people go who aren’t a perfect fit.”
–Valerie Plunk
“I feel like there needs to be a trust between yourself and those you hire. If you’re painting visions and all of a sudden the fucking rainbow goes away – and there’s no pot at the end of the rainbow – it’s a problem. Follow through with the visions you’re painting.”
–Anianne Rivera
his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: What Are Stories? Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story.
Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you.
QUESTION
Where in your life are you living inside of a story that isn’t serving you?
Point #2: Jekyll and Hyde Syndrome * Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that. * Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them.
QUESTION
What story are you living inside of that is giving you validation?
Point #3: Moving Forward * Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome. * Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?”
QUESTION
What are some of your excuses for not moving forward?
Point #4: Facts and Feelings * Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth. * Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion.
QUESTION
When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?
Point #5: Ego Check * There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles. * In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential.
QUESTION
Where in your life are you willing to give up control for the benefit of everyone?
Quote of the Week:
“If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?”
–Danielle White
“If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.”
–Valerie Plunk
“Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.”
–Anianne Rivera
The beautiful Big Money Stylist ladies discuss how to embrace your perceived flaws and turn them into strengths.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..POWER Point #1: The Bull, the Goat, and the Hermit Danielle: I’m stubborn, I’m an over-thinker, I don’t like details, I’m a dreamer, I want to live in the moment, and I’ve always felt like I was socially awkward. Coach Val: I’m super creative, it’s hard for me to understand systems, I suck at math, and have zero reflexes.
Coach Ani: I’m a super introvert who retreats very quickly, I shut people out, I want to do everything on my own, and I don’t accept help easily.
QUESTION
What do you view as your flaws?
Point #2: Own Who You Are * Coach Val: I feel like I’m off in a land where I can’t be put in a box. I’ve always viewed it as “I’m wrong and weird.” I’m now coming into owning and channeling my artistry, and not looking at it anymore as “I’m flawed.” * Danielle: When you start owning who you are, it’s almost infectious. If you’re cool with yourself, with your flaws, people are cool with that. People look at you and say “I like that she just doesn’t care.” Coach Ani: If people ask me if they can help, my first response is going to be no, I’m good, I’ve got it. I see this as a strength because I have been able to build so much inside of BMS.
QUESTION
What have you begun owning about yourself?
Point #3: Be Your Best Self * Danielle: You want to have control and do it all, but you can’t be everything for every person. In our industry, you can be a great artist but that doesn’t mean you are a great fit for everyone. * Everyone brings their best element, their own style. People will relate to different people. There isn’t anyone who can be you, but everybody as their best selves adds another element.
QUESTION
What is one of your strengths?
Point #4: No End Game * Danielle: It’s our nature to not give ourselves enough credit for what we’ve gone through. We are always a work in progress. Coach Val: If you have this thought of I’m done learning, you might not ever discover other areas of your life that you really love. * Coach Ani: When it comes to you, there’s no end game. There will never come a point when you think ah, I nailed that part of me, I guess I’m done growing.
QUESTION
What do you love about learning and growing?
Point #5: It’s On You * Coach Ani: It’s making yourself knowledgeable inside your business and learning whatever you need to know in order to be self-reliant. Coach Val: I think you have longevity when you figure things out. * Danielle: You learn by doing. If you don’t learn how to do the basics of your business, you are always going to rely on someone else to make your business successful instead of owning that you are in charge of actually making your business successful.
QUESTION
What basics do you need to learn?
Quote of the Week:
“Our curse is our blessing. As artists, we are creative and tell ourselves we can’t be this person or that person – I’m not a numbers person, I’m not business savvy, I’m just in it for the art. If you’re just in it for the art, that’s great, but you’re going to stay broke as fuck if you don’t learn the basics to become self-reliant.”
–Danielle White
“If you want to grow, you can’t stay doing what you’re doing. “I can’t, but what if I could? What if I just tried this?” If you are saying you can’t just do something that will make you just try it and see what happens, When you get different results, I guarantee you are want to keep going.”
–Valerie Plunk
“I feel that once you have accepted what you consider to be your flaws as part of who you are – once you own your shit and are comfortable with okay, I’m weird – it’s almost easier to just let go of the stories you’ve associated yourself with and move forward.”
–Anianne Rivera
Coach Ani leads Danielle and Coach Val in a conversation of Protection in this week’s episode, specifically on the topic of Course Correction via the ofttimes misunderstood Art of Collision.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: What is Course Correction? * Danielle: Course correction is the willingness to take feedback, learn and grow from it, and then add as much value as you possibly can so you are playing to your full potential. * Coach Val: You always want to evaluate where you currently are and look at what is and isn’t working, making changes based off of feedback so you can continue to grow.
QUESTION
How do you respond to course correction?
Point #2: Collision * Coach Ani: A lot of course corrections generally require some sort of collision, not in the sense of a giant fight but more like hard conversations. * Coach Val: Something may have worked two years ago but if it’s not currently working, it’s time to have a direct conversation about it, which some people are not willing to have.
QUESTION
How has your perception of what a collision looks like been altered by this conversation?
Point #3: ABC’s of Hard Conversations * Coach Val: Before I have a hard conversation, I want to make sure it’s based on facts, not feelings, and I want the individual to know I’m coming from a place of love. * Danielle: I call team meetings once a month, and I also Voice Vomit on the group text thread as things come up that need to be addressed right away.
QUESTION
Who do you need to have a hard conversation with that you’ve been putting off?
Point #4: End Results Never End * Danielle: A lot of people get stuck in their plan and then suffer by committing to a plan that’s not going to give them the results they ultimately want. * Coach Ani: Don’t focus so much on how to get there, but rather focus on the end results you want. Turns out, the end results keep changing because you reach goal upon goal upon goal.
QUESTION
How is your current plan serving you? Is it time for a change?
Point #5: Changing Plans * Coach Val: Be open inside of those hard conversations because they can lead you to places that turn out to be better than what you originally envisioned for yourself. * Danielle: There are times we have to experience different things in our life to understand that it’s something we don’t want. Even though being a salon owner wasn’t in my game plan, I feel it’s something I hadto experience.
QUESTION
What plans changed for you that you had your heart set on, and in the end has turned out better than you could have ever imagined?
Quote of the Week:
“You are the only one in charge of getting what you want. If you’re in a place of life where you’re not happy, you are the one who created that path or your own limited story. Find out where you need to course correct and protect what you’re building while continuing to grow forward.”
–Danielle White
People have turning points in their career where tough conversations are necessary in order to continue growing and progressing. Having direct, honest, and clear conversations helps everyone move forward and protects what has already been built.”
–Valerie Plunk
“Collision is merely a conversation. There’s no way to move forward without having those seemingly hard conversations. And remember, sometimes it takes having more than just one.”
–Anianne Rivera
Coach Ani and Coach Val, lead trainers for BMS and NBR, respectively, open up and get vulnerable in this week’s conversation around the topic of Profit, reminding the listeners that there’s so much more to Profit than dollars and cents.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Growth Junkies * Coach Val: We refer to ourselves as growth junkies. Once you do something and you’re able to achieve it, you become addicted to that. It’s really fulfilling. You just want to keep pushing yourself forward, and you don’t want to stay stagnant anymore. * If you’re trying to fill a void, I feel that way is not as sustainable as far as growth and seeing a profit goes. If you’re doing it because you want to grow, you want to be better, and you want to better your life and other people’s lives, there’s longevity in that.
QUESTION
What area of your life have you experienced the most growth in the past three months?
Point #2: Walk Your Path * Coach Ani: Realistically, there’s a path you want to head down that is the right path for you. When you’re making decisions that aren’t for the right reasons, and take your eye off the prize and focus on something else, you start making the wrong decisions. At some point, you will find yourself on a parallel path, but that’s going to veer you all the way to the right and take you somewhere you don’t even want to be. * Coach Val: The profit has to be worth it for you, and you have to be doing it for the right reasons in order for you to have longevity with it. Otherwise, you just burn out and become resentful. If I’m doing things too long or for the wrong reasons, and make it all about the money, I end up getting resentful and my work isn’t where it should be.
QUESTION
Why are you an Artist?
Point #3: What Are Your Boundaries? * Coach Ani: Every time I hit a new state – a new level of me – as we always say, the previous version of you is dead and you’re then born to become something else. So every time I become this new person, I ask myself, “What does this new version of me want? What is she happy or unhappy with? What are the non-negotiables again? Where is it that you truly want to go?” I have to rethink and take a new look at my path. * Coach Val: I think it’s important that we constantly recheck and reevaluate. As you grow, change, and evolve, your boundaries have to change and evolve. We always need to be evaluating what we’re doing and what’s currently working. And when it’s not working, don’t be afraid to reel it back in and make some shifts.
QUESTION
When is the last time you evaluated your life and the direction you’re heading?
Point #4: Journey of Self Discovery * Coach Ani: If you’re already producing and working a fuck ton and you’re still unhappy, you need to reevaluate and ask yourself why you’re so unhappy. If you’re working all the time and you think you’re living your purpose, and you’re still miserable, you need to look inward and figure out why you’re so freaking unhappy all the time. * At that point, maybe you’re not actually living your purpose even though you think you are, or maybe you’ve gone a little bit off the road from what you should actually be doing. With BMS, even though I love it, I’m not as happy as I could be. I’m in the mode of, “What do I need to reel in? What needs to happen so I don’t lose my shit again?” And inside of that, I’m reevaluating myself as a human.
QUESTION
What is your Purpose?
Point #5: Growth Time Warp * Coach Val: We’re in a time warp here where we’re learning and growing so fast that we don’t even realize it until we are around people we haven’t seen for a while. I didn’t use to understand it when Garrett would say the old version of me had died and has been reborn. I used to think that was so dramatic. But now I understand that that person or version of me doesn’t exist anymore. * Coach Ani: I had a conversation with one of the younger Warrior’s from Utah who has been here working inside of Warrior for the past year. He recently went back home to hang out with some of his friends and said the entire time he was with them, he just wanted to leave because he no longer had anything in common with them. And in that moment, he realized that he was someone completely different.
QUESTION
What has been your experience with this warp speed growth?
Quote of the Week:
“If anything, I want this podcast to serve as a reminder to stylists that when something’s not working, you have the power to change it. Evaluate what is not working and ask yourself what you can do to fix it. You are in control of your life, and you’re the one that can change that. If at the end of the day I’m getting paid all of this money, but I’m not seeing my family or spending any time enjoying moments with them, it’s all for nothing, and I refuse to do that.”
–Valerie Plunk
“At the end of the day, if you have a hole inside of you – and everybody does – and you’re trying to fill it with something that isn’t actually sustainable, or is not actually what you want, you’re never going to be full again. At the end of the day, take a look at your life and ask yourself what is truly going to make you happy.”
–Anianne Rivera
Coach Val and Coach Ani highlight the topic of Production in this week’s episode of the Big Money Stylist podcast.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: It Works if You Do * Coach Val: Production is doing the actual work. The program’s working, the problem is, you’re not working. * Coach Ani: So many students come into the program all hyped up and excited to make a lot of money. They get so amped up, it’s almost like a drug. After they leave, they say the program’s not working. The question becomes, are they doing the work? We’ve had so many artists go through our program and get such amazing results that you can no longer say this program doesn’t work
QUESTION
Where in your life do you throw in the towel before doing the work required?
Point #2: BMS – The Business of Art * Coach Val: For most artists, what we do inside of BMS is so foreign. My brain doesn’t naturally go in the direction of how we teach things. NBR and color, on the other hand, are so natural for me. But the actual business side is so different. That’s why we have Mastermind, to keep you on track, to hold you accountable, and to keep that fire lit under your ass. * Ani is so good at that and teaches the students in a systematized way. It’s an awesome way to hold you accountable where the system is all laid out for you, so if you start to slide off, you know where to come back. It’s a way to keep propelling yourself forward so you can continue your growth.
QUESTION
How are you doing with the business side of being an artist?
Point #3: 30-Day Sprint * Coach Ani: We now have what we call the 30-Day Sprint, and inside of that, we actually have five weeks of training. We have one week of the pre-30 days, and then the actual 30-Day Sprint. I have revamped the whole thing to where I’m requiring the entire network of 265 artists to participate in it. * We realized this was so desperately needed when the artists would come into the network and not remember what do to, which kicked them into the overwhelm mode. When artists get to that place, many feel like failures.
QUESTION
What has been your experience of the 30-Day Sprint?
Point #4: Power in Your Body * Coach Val: Power is my least favorite topic because it’s the hardest one for me, and BODY is the one area that I tend to let slide because I take care of everyone else and put myself last. As I’ve gotten back into eating super healthy and working out consistently, I’ve noticed a big difference in myself. Power in your body has a trickle effect and is the foundation of everything else. * Coach Ani: Taking care of your body plays a huge role in your mentality. When I moved to California nine months ago, I stopped drinking soda and stopped eating fast food. Keeping up with your body and taking care of yourself is vital for us as artists because we’re standing and moving for twelve hours a day, as well as having to hold conversations with clients. Ours is not the easiest of jobs, and it is essential for us to take care of our bodies.
QUESTION
What one thing can you add to your life today to start taking better care of your body?
Point #5: Tipping the Scales * Coach Ani: When people hear the term profit, the very first thing that enters their mind is money. Everything’s about money to everyone. What we’ve seen inside the network, however, are artists making a shit ton of money, and inside of that, we’ve seen that although they’re making a ton of money, they have no Balance and their life is a shit show. * Coach Val: I feel like you’re always tipping the scale. You’re wanting to go to work and make a profit, and as you’re doing that, your balance is going out of whack because you’re not taking time for yourself, your spouse, or your children. You have to reel yourself back in and ask yourself if its worth it. You get your balance back by putting up your boundaries and going from there. But I feel like it’s this constant tipping of the scales where rarely do you find yourself in that sweet spot.
QUESTION
How are you doing in the area of Balance?
Quote of the Week:
“What is it that you’re missing or lacking in your life? What can you do about it? I guarantee you can do something about it. Once you do, you will get different results, and once you get those, you will become addicted and want to keep moving forward, which is the point.”
–Valerie Plunk
“We’re around a lot of energy every day and it’s hard not to soak it all in. To help me get rid of it, journaling’s been my favorite. It helps me get my feelings out instead of burying them deeper and deeper.”
–Anianne Rivera
Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....POWER Point #1: Plastic Barbies * Danielle: My husband, Garrett, is the more emotional one who likes to talk about his feelings. He would always tell me I’m like this plastic Barbie or a robot because I didn't want to share my feelings. I didn’t see that in me, and I guess I came across as unapproachable. * Coach Val: When I was little, my mom would say to me, "You never cry!" I was feeling what my sister was feeling, who was a crying mess, but it just didn't come out in tears. It just doesn’t manifest in me the same way it does with everyone, but I still feel the same way.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How are you like Danielle and Val? How are you different?
Point #2: Sharing Stories Creates Connection * Danielle: The first time I started sharing little pieces of my story inside of the small classes we were doing, it was like an outer body experience where I was them, listening to me. That’s what triggered the emotion. I was a student listening to my story. Then it hit me: I went through a lot! This was hard shit! It’s like an emotional high where you finally feel yourself letting go and sharing your story, and at the same time, you feel the love and energy in the room. It’s a really cool place to be in. * Coach Val: The first time Garrett threw me on stage and told me to share my story was the first time I wasn’t crying because I was in front of people, I was crying because I was realizing "Holy shit, you went through a lot of stuff, Val." It was the first time I felt my true sense of purpose. That moment was also therapeutic for me because I realized other people open up so that they don’t feel alone, and in opening up, I felt less alone.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How do you feel when you share your story?
Point #3: Turning Weaknesses into Strengths * Ani: When I see students talk about things I would never talk about, I feel like they’re so strong for being able to share that part of their story. But when it comes to my sadness, vulnerability, and tears, I can shut it down super fucking quick. I view it as a weakness in myself, which is so fucked up. Why is it good for someone else but not good for me to do that? * The first time I was really vulnerable with the students was at the beginning of January when I ended my engagement. I'm in front of 125 artists and telling them this entire story, and the whole time I’m doing it I’m thinking, “You’ve lost your fucking mind. I can’t believe you’re sitting here sharing this deep, painful part of your life!" The outpouring of love and support I received for weeks afterward totally blew me away. It was in that moment I realized that the more I can be open and honest with my students on anything and everything, the more it can help them.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
How would sharing your story begin healing you and others?
Point #4: It's All or Nothing * Coach Ani: I went back into the network and shared more detail than I had ever shared. I was sharing nitty gritty shit, which probably made me look like shit, and like a terrible human. But it just is what it is. I’m not going to lie and make myself look better, which I think is something a lot of people do. If you’re going to tell the story, tell all of it. * Danielle: People can read when others aren't being authentic; when there's a piece of the puzzle missing from their story. An important piece to growth and accountability is being able to share your story - your whole story. Not in the sense of “That’s why I’m so awesome," but more like "Hey, I was a douchebag and I learned a lot from it. My goal is to course correct and not continue to live in douchebag land."
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What details do you leave of your story because you're afraid of looking bad?
Point #5: Keep Your Soup in the Bowl * Ani: Imagine you have a porcelain bowl that has a chip in it. Take care of it when it’s just a little chip. If you don’t, it will grow into a bigger and bigger crack until eventually you literally can’t fix it. At that point, the bowl is so irreparable that you end up tossing it. The business and friendship go south, shit goes sideways, and you can’t keep your soup in the bowl anymore. * Danielle: I have experienced that in my marriage. I had a massive, gaping channel through my bowl, with three to four years of shitty behavior on both sides - which took us four to five years to repair. We’d repair the little chip in the bowl, say something rude to each other, and the repairs we had made would soon become undone. People ask, "How did you fix your marriage?" We tell them we became committed to making it work by slowly filling back in the cracks and holes until it felt like the bowl was whole.
[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]
What is your pattern when you notice a little crack in your relationships or in your business?
Quote of the Week:
"Vulnerability can be a strength but obviously, in some cases, it might need to be reeled in a little bit when you’re stuck in the story of victim mentality. I’ve been like that when I’ve said: Can’t I get a fucking break!? Then I remember, "It's you, so stop acting like a whiny little bitch and start figuring something out to make things work. Take back the reigns and change it."
-- Danielle White
"Ryan, my husband, gave me a cactus for Valentine’s Day with the attached message: It’s a cactus, just like you - prickly and low maintenance. I thought that was the sweetest thing ever!"
--Valerie Plunk
"None of us has ever had a 'woe is me' moment. Anytime we’ve ever gone through and had a moment of vulnerability about our story, or about our feelings about where we’re at in life at the time, it’s always wrapped around: What’s the positive in this? What can I do to change this?"
--Anianne Rivera
Danielle, Val, and Ani have a conversation around the topic of Protection in this week’s episode of the Big Money Stylist podcast.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Meltdown Territory * Coach Val: When I hear the phrase “meltdown territory,” it means that you’re about to hit it. You’re not there yet, but you’re about to freak the fuck out and shit’s about to go sideways. Coach Ani: You’re about to hit rock fucking bottom. You’re not doing well, physically or emotionally. * Danielle: Everybody has a bucket, and everybody has different levels to their bucket before they flip their lid. When I hear meltdown mode, if you have 17 levels before you hit meltdown mode, you’re at a 16.9, and you’re about ready to flip your lid. Sometimes when you flip your lid, that amount of emotion makes you reevaluate things to take the actions necessary to do what you’re supposed to be doing.
QUESTION
What happens to you when you enter meltdown territory?
Point #2: Survival Mode * Coach Ani: We’re constantly asking ourselves, “Is she in meltdown territory? Is he in meltdown territory?” Are they on the ledge? Did you talk them off the ledge? I think artists will understand it as burn out mode. They love their job so much that sometimes they grind and grind and grind, thinking it’s a good thing, when, in reality, it’s not actually serving them.
Coach Val: We tend to measure success by how busy we are. And because we love doing what we do so much, it’s hard to tell people, no. In that space, you’re not producing your best work but rather just maintaining and keeping your head above water; you’re hanging on in survival mode. At that point, it’s not about doing your best work, and in this space, a lot of shit can go sideways.
QUESTION
What areas of your life are impacted when you find yourself in survival mode more often than not?
Point #3: State of Implosion * Danielle: Once you reach that state of implosion, you have to take a few steps back. It slows you down, which can be a good thing because it gets you to this place where you can finally do shit. But at the same time, you don’t want every growth point in your life to be measured based on explosions. You want to be able to recognize the signs early on, protect what you’re building, and take action before it explodes. It takes a lot of courage to do that. * In my experience, that’s how I used to experience life – how both Garrett and I experienced life – through pain. Then I got to this point in life where I asked myself, “Why does every lesson in life have to be painful? I realized it was because I was choosing to take it to that painful point. As our businesses have grown, I’ve been trying to get to that place that is right before implosion.
QUESTION
What can you do to access growth without having to experience the pain of implosion first?
Point #4: Addicted to Growth * Coach Ani: What we’re training and teaching has never before been seen inside the hair industry. We’re also teaching and incorporating the Warrior’s Way of having balance across CORE4 (Body, Being, Balance, Business). Our students are super excited to go forward and learn this. They’re learning so much and they’re so fucking amped that they keep doing more and more. When they realize they don’t actually have any balance and that they might be going backward, I find myself having to get them to reel it back in. * Danielle: You get addicted to the growth, and in being addicted, you keep piling it on, “I’m changing my mindset, I’m living this new way!” When in reality, they’re actually regressing. Just as life has times and seasons, so does progressing and moving forward. Coach Val: I get that because I’m addicted to the growth. We see results happen so fast that we don’t want to stop. At the same time, you look around and realize that you’re also fucking some shit up and you’ve got to reel it back in.
QUESTION
How do you know when you’ve reached the point where it’s time for you to slow down and reel it back in?
Point #5: Letting Go * Danielle: With everyone on the team, I feel we all have these seasons of craziness which is a signal to me that we have to readjust. The more we can slowly let go, the more we can grow, which I’ve experienced on so many levels. I used to think I was protecting my business by doing everything and micromanaging all of it. So many times a voice would come to me and say “you have to let it go.” My response? You can fuck right off. I’m not letting shit go.” When you’re addicted to that hustle and grind, the hardest thing is stepping back and saying I’m not the only one that is going to make this shit rise to the top. * Ani: I’m just trying to protect BMS and get my head on straight. What I’ve noticed in BMS and in Warrior, is that protection is hardest for the single people because there is no “I should go home now and be with my family or my kids.” There’s none of that so grind mode is almost harder to get out of. Even when I go home, I almost feel guilty having that time off when there are things that need to get done, and if don’t do it, no one’s going to do it.
QUESTION
Where in your life do you know it’s time to start letting go?
Quote of the Week:
“Protect your words, protect yourself, protect your mindset, and respect yourself. If you lead with that approach, I think you’ll be surprised at how things are less emotional and more logical. Start off on the right foot by setting up your boundaries. If you’re a hairstylist, it’s not too late to go in and tell your boss what days and hours you’ll be working. Hold strong to it because the only person who is really going to let you down, is yourself.”
— Danielle White
“Boundaries can change as you evolve and change. If it’s not working for you anymore, adjust your boundaries. But remember, you have to be the one to do that, first and foremost, before anyone can show you that same respect. It starts and ends with you.”
–Valerie Plunk
“I’ve come to realize that I love working. I never have a problem with it. But then I’m like, shit, here I am teaching and training the Warrior’s Way to all of these women inside of BMS, yet I’ll be the first to admit that I don’t live this shit. I’ll remind myself, fucking Ani, you should probably learn to reel it in at some point. But then I swear it’s like a fishing line where all of a sudden I find myself hooked all over again.”
–Anianne Rivera
Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the podcast that continues to reign as the #1 podcast on iTunes in the category of Fashion and Art, BIG MONEY STYLIST. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.
Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class * BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team. * Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS, who will be a good fit for us, and vice-versa.
QUESTION
Where in your life are your hustle and grind lacking power and commitment?
Point #2: Communication Styles
- Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly.
- Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame.
QUESTION
What different communication styles do you use with the most important people in your life?
Point #3: Hats, Lids, and Boxes * Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward. * Danielle: Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM! – whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation.
QUESTION
What is your go-to response when you get triggered?
Point #4: Visions and Targets * Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible. * Danielle: I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story.
QUESTION
Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?
Point #5: Vulnerability * Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me * Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed.
QUESTION
What are your feelings about vulnerability: Strength, weakness, or both?
Quote of the Week:
“Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.”
— Danielle White
“I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.”
–Anianne Rivera
The powerhouse trio is back in the studio this week with a conversation around the topic of Production. Danielle, Val, and Ani discuss how they've seen many artists try to skip the steps necessary for success, and instead concentrate more on their quest for celebrity status and money rather than on the craft itself. At the end of the day, there is no substitute for doing the daily work necessary to build a strong foundation and long-term success.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: What is Production? * Danielle: If you’re not producing, what are you working for? Production is a direct reflection of where you are in business and life. If you’re working and find yourself running in circles, or if you do your numbers and you’re not profitable, what are you working for? You’ve got to know your numbers, and you’ve got to be profitable in order to make it worth your time. * Coach Ani: Production is literally just doing the work.Coach Val: Take those steps and do them each correctly. Go through the process and trust the process. It may seem like you’re going at a slow pace because you’re not yet seeing the end result of what you want, but just take the steps to get there and you will have better production.
QUESTION: What does "doing the work" look like for you?
Point #2: It's About Steps, Not Time * Danielle: I think people get confused about doing time vs putting in the work and taking all of the necessary steps. I have to remind Garrett sometimes, "I don’t care if you have someone who comes to work with you who is older than you, or says that he’s been a coach and a trainer for 20 years. You built this shit and he’s working for you.” You can’t skip steps. You can work together and get to that point, but you’re not equal and everybody plays a role. * Coach Val: Skipping steps just doesn’t work. It’s actually taking each step and being successful with each one before taking the next one. It’s not about time, either. It’s not like once you’ve spent 20 years in the industry, you've arrived. Rather, it’s the number of steps you’ve taken. For example, in an assistant program, it might take someone nine months and another person two full years before they're completely ready to take on clients.
QUESTION: Where in your world are you skipping necessary steps?
Point #3: Do the Daily Work * Coach Ani: Inside of BMS, we've created a Funnel for all of our students. Imagine a website that is an expensive and amazing marketing tool. Our tools will assist you in succeeding, but if they're not willing to do the very beginning work, like the Daily 4 where they post on social media every single day, then no one will ever see their website. Someone can have 1500 websites and funnels, but if you’re not leading anyone to them, they literally will never work. * Coach Val: Although we're really honest with our students, we see some going home from our classes all excited about charging $2000 per client right out of the gate. Here's a heads up: your work is going to suck. Big time. My work sucked at the very beginning, and so will yours. Reel it back in and start out at a lower price point. There are so many steps for you to take before you’re ready to charge that high ticket amount.
QUESTION: How does this conversation to relate to other areas of your life?
Point #4: Do it Anyway * Coach Val: I love being on this team. The fact that Danielle and Garrett will never slow down, inspires me. It motivates me to want to keep working hard and see where that gets me. There is no end game for me; I don’t know what the end looks like. I just know that every single day, I’m going to give it my all despite how I’m feeling. * Danielle: Sometimes I wake up and I don’t want to do anything. I’m fucking over it. What you and I are experiencing is totally normal, and that means we’re going through emotions that everybody goes through. It’s what you choose to do with those emotions that enable you to move forward.
QUESTION: How do you keep going despite how you're sometimes feeling?
Point #5: Building a Kingdom * Danielle: When opportunity arises as the next natural step, and you feel like the cards are aligned, be willing to take a leap - an educated leap. You have to slowly build your kingdom. If you blow things up too quickly, the kingdom crumbles. I'm going to be riding this train out for a bit; it's not just a fun ride for the next couple of years. * Coach Ani: We're building a kingdom on a solid foundation, which is a true love of the craft. We’re in it for what it’s doing for everyone else, not for the money, and not for the celebrity status. We're here because we love it; we're here because we want to make a change.
QUESTION: What type of foundation are you building?
Quote of the Week:
"I don’t want to be on the stage, I want to build the fucking stage."
-- Danielle White
"Keep doing the work - no matter what your mood is - and you will always see results from that. Whether or not you want to show up that day, show up that fucking day; you will never regret that you did the work."
--Valerie Plunk
"You need to look inward and ask yourself, "What am I doing or not doing?" Look inward and hold yourself accountable."
--Anianne Rivera
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER In today's episode of Big Money Stylist, Danielle, Val, and Ani engage in an insightful conversation surrounding the topic of power, and how to successfully navigate the fine line that exists between power and entitlement.
Point #1: Fine Line Between Power and Entitlement * The ladies agree with Val who believes that “power is confidence in owning your shit and owning where you’re at.” While on the road to finding their power, Val believes that people tend to become a little too confident, which leads them to feel like things are owed to them. “That’s the slippery slope and fine line. We want to empower artists to live their best life and stand up for themselves, but sometimes, once they find their power, they start becoming a little lazy and entitled.” * Ani: The entire point of BMS is to empower someone to move forward to a better place – a place they love, and a place that they’re completely obsessed with; that’s literally the entire point. Unfortunately, entitlement sometimes comes along with power. Danielle: When it’s easy, people tend to take it for granted. If, for example, you’re an assistant and somebody paves the way for you a little bit, making your path easier, that’s when entitlement happens.
QUESTION
How do you know when you’ve crossed the line from power to entitlement?
Point #2: Staying in the Loop * Danielle is constantly reminding herself to “be humble, dial it back in, and do the work. I think it’s important to have a little bit of an ego to be able to push, teach, and move forward – to be able to do what we do – and then to be able to dial it back.” * “If you get stuck in entitlement, you won’t necessarily grow; you’ll loop. You’ll feel like you’re growing fast, but you’re just doing loops. I’ve experienced where I thought I was moving forward because I was working hard, but ended up going in circles. I think a lot of people confuse putting in the time with doing the actual work.”
QUESTION
Where in your world do you feel like you’re staying in the loop – working like crazy, yet never moving forward?
Point #3: Course Correction * Ani can attest to the fact that Garrett’s course corrections can be a gnarly smack in the face; they’re not delightful and dainty, but swift, direct and to the point. One of the Warrior’s describes it this way: Whether I agree or disagree with what he’s saying, I tell him, hey, thank you. That’s literally the only way I can learn and grow. I then step back and ask myself, “If this is what he said to me, then what am I doing that’s making it come across like that?” * Val: I’ll be caught off guard at first, but then I step back and look at it from his perspective. What am I doing? What is my role? I can’t change how anyone else is going to behave, but what I can change is myself and how I will react. Once you take on that accountability, it’s so freeing, so many more opportunities open up, and with that, there’s more room for growth.
QUESTION
How do you handle course correction? Are you open to feedback?
Point #4: Living in the State of Gratitude Opens Doors * Ani: Val and I are always sharing our gratitude with Garrett and Danielle, not to ass-kiss, but to express gratitude for opening doors and giving us the choice to step through them. We’ve literally run through every single door, every single time. As Garrett and I were listing the top five students, gratitude was the #1 trait they each exhibited. When I see gratitude show up in our students, I know they’re going somewhere because of it. * Val: When I’m in a state of gratitude, acknowledging the smallest things I’m grateful for – when I stay in that place of gratitude, so many more opportunities open up for me. I learned early on that when I begin complaining and wondering why I’m not as successful as another person, it doesn’t benefit me, so I never allow myself to go there. If your mindset doesn’t shift from complaining and entitlement to gratitude, more opportunities won’t open up for you and you’ll continue staying in that same loop.
QUESTION
Describe how you feel when you’re in a state of gratitude, versus how you feel when you’re in a state of entitlement.
Point #5: Paint a Clear Vision * After laying out the numbers and taking a thorough look at them, Garrett and Danielle made some commission changes at the salon recently. Val: I agree with Danielle when she talks about painting a clear vision of “if you just show up and do the art, then the rest of it will be taken care of.” I love that about our salon. I get to go there and do amazing hair, and everything else is handled for me. I don’t have to worry about the backend. There’s a price tag on that and I’ll happily pay it because I hate it so much. * Danielle: I literally lost sleep over this. For Garrett and I, we’re in it too deep and will fucking figure it out – no matter what it takes. We’ve gone through the loop so many times that now, when we recognize we’re in it, we realize, alright, shit’s gotta change and we’ve got to collide. I think a lot of business owners will sacrifice themselves by continuing on, believing things will turn around. Yet, when they don’t turn around and they realize they’re fucked, everybody gets fired, and they close their doors.
QUESTION
How do you respond to change and collision when it’s unmistakably necessary?
Quote of the Week:
“Always dial it back in. Always be willing to be humble. Work hard. Live your life with the energy of gratitude. You’ll be surprised how doing little things like that will push you forward in life.”
— Danielle White
“Entitlement won’t help you grow, so don’t be entitled. Look at yourself. Be accountable. Nothing’s going to get handed to you. If you work for something, you will grow; that’s where you’ll find your power. Where you won’t find your power is in having an entitled attitude.”
–Valerie Plunk
“Go to your place where you feel calm and happy, where you feel like a king or a queen; go to that spot and take a good look at yourself, look inward and ask yourself: Where in your life do you know you have power, and where in your life have you been more entitled than anything else?”
–Anianne Rivera
Heads are rolling and things are about to get spicy as Danielle, Val, and Ani take on the hot topic of Protection in this week’s episode of Big Money Stylist.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Copycats * Val: We’re keeping our brand and education safe and sacred; we don’t want it getting watered down. The more it gets out there, the more copycats we have – but also the more eyes we have. We want people who are receiving NBR to have an amazing experience. That’s why we’re so protective of it. * Ani: Why the fuck is Sally Sue training other people? This has been a week of “all eyes everywhere.” It’s not just all of our eyes and ears, it’s our students and artists as well. They have invested so much time, energy, blood, sweat, and tears into learning NBR and growing their business.
QUESTION: What are you doing to protect the quality of the NBR brand? Point #2: Protecting Your Work * Ani: We’re seeing artists who at one point in time were learning NBR from Danielle. They didn’t put in the work, started feeling entitled to something, and instead of thinking “I should do the work and get better,” they decided to make a “new” method and claim that it’s better, when in reality it’s the same fucking thing as NBR. * Danielle: I used to lose sleep over this and I’d want to throw in the towel so many times. Now, it’s not just about me, it’s about the tribe we’ve built and all of our students. The only thing left to do is to protect, so we have a full-time lawyer on our team. As many copycats and crap that’s going on out there, and as much as we’re protecting it, my main goal is to focus on a quality experience.
QUESTION: How does doing the work protect you? Point #3: Edit and Course Correct * Val: I want my assistant to thrive and succeed, but I’m always looking at things from the perspective of looking out for my family. You have to remember that you’re running a business. With girls, everything gets so emotional, but it’s okay to say this isn’t working. If it’s not serving me or helping my business grow and I’m in the protective mindset, it’s easy for me to make non-emotional decisions. * I’m constantly self-evaluating. If something’s not working, I course correct and change it. I never want to get comfortable, so I’m constantly cross-checking myself and editing so I can keep growing.
QUESTION: Where in your life could you use some course correction and editing? Point #4: What Are Your Numbers Telling You? * Danielle: So many stylists are so into the art that they don’t know their numbers and think they’re making more than they really are. We teach our students all the time that you have to know your numbers and that you can’t be that business owner who is ignorant. If you’re a salon owner and are merely breaking even, what’s the point? * Ani: Garrett and Danielle came to us recently about the numbers with DKW. “Here are the numbers. This isn’t working and we have to course correct. This is what we’re going to do – you have the option to stay or leave. We want you to stay, so if you’re in, that’s great; if you’re out, we still love you.” That’s not something that’s easy for people or business owners to do, but is so necessary.
QUESTION: Where in your life or business are you ignoring the numbers? Point #5: Protect Your Mindset * Danielle: People listen to the voices in their head telling them all the reasons why they can’t do something, which keeps them small. It’s hard at first, but the ones who are willing to push through those voices are the ones that make it. * Don’t ever doubt yourself, just push forward and protect your mindset. You have to get to a peaceful place inside of you, tune out the noise, and power through. It’s so important that you protect your mindset so that you don’t self-sabotage.
QUESTION: What steps do you take to protect your mindset?
Quote of the Week:
“The topic of protection makes or breaks a lot of areas of your life. If you’re not protecting one area of your life and you’re falling short, it ultimately spills into every other area.”
— Danielle White
“If I give all of me wherever I am and protect that space, I feel like I succeed better.”
–Valerie Plunk
“A lot of times in life, we don’t think we’re worth it and we tend to keep playing small because of it. I feel like it’s something we have to constantly course correct. You have to protect every little piece of you because the minute you stop, that’s when shit starts going sideways.”
–Anianne Rivera
On the heels of their first million-dollar event, Danielle and the ladies have a conversation around the topic of Profit, and how it is revealed in many ways, not only monetarily.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROFIT Point #1: #growth * Coach Ani: Six months ago, we stood in front of a room of 165 empty chairs and we were like, "Oh fuck, do you see all of these chairs? There’s going to be a person in every fucking chair!" This time we had double the size of that, and as we looked over the audience, Val turned to me and said, "This is it?" * Coach Val: Leaving my kids, being in front of people, putting myself out there and teaching - none of it is my natural state. If you know how painfully shy I am, and how much I hate being in the spotlight, I was not only totally fine, I really enjoyed the whole process. So the fact that I did it and enjoyed it, I was like yay! All the hard work is paying off. If I can grow at this rate, anyone can!
QUESTION: Where in your world are you currently doing something that at one time seemed impossible for you, but has now become almost second nature?
Point #2: It's in the Numbers * Danielle: This was our first million-dollar event! The numbers and the money have to be important. If you don’t know your numbers and you’re not moving forward, what’s the point? As a mom with two kids, I wouldn’t fucking do this if there was no profit. * Coach Ani: If we don't look at the numbers, we have no idea how to course correct or what we can do to improve. I feel like numbers are part of protection and profit. You have to know your numbers in order to move forward and grow.
QUESTION: How has taking the time to know your numbers been a game changer for you? What changes have you made as a result?
Point #3: Walk the Talk * Coach Val: After the convention, I got some clarity about how I have been complicating things again, squeezing in more clients, and working more hours at night when I don't need to. By the time I get home, my husband says I'm like a Zombie. It’s hard to let go of something when you enjoy it, but in order for me to live what we're teaching, it's time for me to reel it back in. * Danielle: In BMS, we teach that profit is reflected in other areas of life, and not only in a dollar figure. Because it's hard to let go of the art, the clients, and money, we tend to burn ourselves out. But in order to live what we preach, we have to figure out how to be in that place of managing and delegating so we can actually have a good life. It’s about owning and creating that balance.
QUESTION: What can you do today to create more balance in your life between work and home?
Point #4: Letting Go * Coach Ani: I admit I’m a complete control freak, especially when it comes to everything inside of BMS. I've spent so much time creating and building it, I swear there are little pieces of my soul inside of it. Having an assistant has been a game changer, and for me, that’s such a big profit. Having an extra set of hands has freed up space for me to create more. * Danielle: When you have that assistant - and when you let go - you’ll be a new you. You think you’re letting go of power and that you’re not going to be as powerful, but you'll find that you become even more powerful. You’re going to get to this weird space where everything on the checklist is done, your mind goes quiet, and it opens up space for you to create something new or different.
QUESTION: Where in your life have you been feeling that tug to let go?
Point #5: Freedom and Time * Coach Val: When Danielle and I were on stage talking about being moms and missing out on a lot of things, we received a lot of messages from the artists. One said that when she gets back, she’s letting her clients know she is no longer working Saturday’s. "I’ve been putting my clients in front of my children. No more! Not one more fucking day!" I love when artists take a stand for themselves, their family, and their time. * Coach Ani: When the convention first started, we each were on stage telling a little about our story. Garrett asked one of the artists what they wanted. "Freedom." That describes me to a T. I am so fiercely independent. I had let my clients dictate so much of everything that I did- the time, the energy, the days, the money. Never again will I let someone dictate my life. I want to do what I want, when I want, and how I want - be damned what everybody else thinks.
QUESTION: Where in your world is it time to take a stand for your life?
Quote of the Week:
"Entrepreneurs and people that work really hard get so addicted to the grind, and I get that. But if your company is moving forward and you’re able to enjoy life, for me, that’s profitable."
-- Danielle White
"When you spread yourself too thin, you’re not multitasking, you’re giving everybody shitty pieces of you. You're trying to survive and you're barely getting through the day instead of thriving. You have to find that sweet spot so you have that space to create."
-- Valerie Plunk
"I tell our students that if it seems like we have our life together, I’m so sorry. I’m still a student inside of this."
-- Anianne Rivera
On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week’s episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PRODUCTION Point #1: Production = Action * Coach Ani: Production is doing the actual work that’s required in order to move forward. We love that you’re listening to us, but it doesn’t actually count as ‘the work.’ The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. * Danielle: Many people tell us how motivating we are, yet if you’re not actually doing the work, it doesn’t matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they’ve changed their mindset, yet you have to have the work to follow up with.
QUESTION: What does Prouction mean to you? Point #2: The Choice * Danielle: BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn’t really take it seriously until the last two years. I literally want to impact the entire industry. * Coach Ani: To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago.
QUESTION: Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success * Danielle: We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I’d be an amazing photographer. That’s a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. * You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can’t put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography.
QUESTION: What one area of your life could use more reps? Point #4: Do the Work * Coach Ani: We’re not here to save you, we’re here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There’s proof. But if you have to be willing to do the work. * Danielle: You have to let go of your ego and submit to whoever the teacher is at that moment. If you’re taking a class and submit to the process, you will learn and grow more as an individual. You just will. I’m here, I’m going to do the work, I’m going to submit to the process, even when your ego steps in. If you submit, you will be successful.
QUESTION: What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area? Point #5: Grant Yourself Permission * Danielle: Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we’re not going back.” It forces you to level up your life even more. * Ani: I used to think how cool it would be to have a convertible and drive it up and down PCH. That’s all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can’t do that, that’s insane.” Then I said, “Wait, why can’t I? I work hard, I live by the beach, this is what I’ve always wanted, don’t I deserve it? Yes, you fucking do.”
QUESTION: What is something you need to give yourself permission to do?
Quote of the Week:
“When you’re put in a place where ‘it’s on me,’ I believe most people will rise. It’s crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.”
— Danielle White
“The life I lead now is such a reflection of the amount of work I put into everything.”
–Anianne Rivera
What could actually change inside your life if you made the decision to step forward and own your power? Join Coach Ani and Coach Val in their passionate conversation around the topic of Power in this week's episode of the Big Money Stylist Podcast.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....POWER Point #1: What is Power? * Coach Val: For me, power is finding my confidence and then standing strong in that power as it propels me into the direction I want to go. I am loving this journey, and I love pushing myself beyond my comfort zone. * Coach Ani: Something we see all of the time in the students who come into our programs is the attitude of “I wish I could, I want to, but it’s not for me, my husband won't let me, etc." It’s actually them retreating from a lack of power. Once they make a decision to stand in their power, they are never the same person.
QUESTION: What does Power mean to you?
Point #2: I Want a Jill * Coach Val: This phrase has been coined as a result of my training Jill. This keeps me on my toes and keeps me wanting to make the training a valuable experience for her. It’s not enough for me to reach a new level and then stay there, I have to keep wanting more, growing more, and being more so I can keep inspiring others and leading the way. * One of my constant struggles is saying "yes" and putting myself out there because it's so easy for me to revert back to playing small. It's really uncomfortable for me to be open and vulnerable, and to be in the limelight. Taking those baby steps is a daily decision that doesn't come naturally for me, but the feedback and the results from our students keep pushing me forward so I can grow even faster.
QUESTION: What is a factor in your continual growth?
Point #3: Turning Points * Coach Ani: As I look back on my journey, I'm able to recognize how certain decisions have been huge turning points in my life. I see how there are so many turning points in everything that we do. Warrior Week for Women is going to require a version of me that’s never before existed - it’s not the version of Ani that does hair or who trains on the systems of marketing. This is a whole different ballgame. And all of this pushes me to want to continually get better. * Coach Val: When I moved my family to the beach, it was a move that didn't make any sense financially, or in any way. The kids were in the middle of a school year and at this point, I was assisting Danielle making an assistant's salary. But that feeling came over me of knowing that if we moved, more opportunities were going to open up. Within three weeks of saying it out loud, we made the move.
QUESTION: As you look back over your life, what are some significant turning points?
Point #4: As the World Turns * Coach Ani: Finding power isn't just a one-time thing. You start out with version 1.0 of yourself. When you step into decisions that aren’t easy, you become a new version of yourself and the old you dies. The world keeps moving - everything is growing, shifting and changing. If you're not going forward, you’re going backward. There’s no such thing as stagnant because the world doesn’t stay still. * Coach Val: When I get clarity and find that power for myself, that spills into other areas of my life - with my husband, my kids, with family and friendships. It’s so crazy how having power in one area spills over into another. I've changed as a person because of that power.
QUESTION: How has becoming a new version of yourself changed the trajectory of your life?
Point #5: Did You Make the Edit? * Coach Val: When you find your power, the quality of your life gets better. You start tolerating less bullshit because you're that much more clear about what you want. The more power you find, the more clarity you gain, and then you begin editing out anything and anyone that doesn't fit the vision of your life. * Coach Ani: It’s not like you’re editing and making your bubble smaller and smaller. I feel like our bubbles are so big because we have such a large capacity. At the end of the day, it’s about the decisions you make. Every single decision you make will take you down a different path, and will either give you more power or take power away.
QUESTION:Who and what have you edited out of your life after gaining clarity and making the decision that you will no longer tolerate bullshit?
Quote of the Week:
"Even though I get in my head and slow myself down, I’m always working toward that vision I saw of BMS. I want to encourage you to follow those moments where you have a vision. Don't just brush them to the side, follow those visions, even if you’re scared."
-- Valerie Plunk
"Take a look at your life: Where have you been avoiding taking power of something in your life because you’re scared, nervous, and unsure? What is it that you’re avoiding? What could actually change inside your life if you made the decision to step forward and own your own shit?"
--Anianne Rivera
Stay Tuned for Next Week's Topic....PRODUCTION
It’s all about good vibrations in this week’s episode of Big Money Stylist. Knowing that one bad apple can indeed spoil the whole bunch, Danielle, Val, and Ani are highly protective of the vibe and energy of the artists and clients inside DKW, as well as inside their BMS educational classes. They are each highly intuitive and deliberately take steps to protect the energy in their personal space.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROTECTION Point #1: Vibes Speak Louder Than Words * Danielle: I’m super protective of the energy around me. I need to be protective of who I surround myself with because that energy can ultimately pull me back or push me forward. I feel that people who have the same vibe, positive energy, and vision that I do – that we’re not stagnant but are pushing each other forward. * Coach Val: Ever since I was little, I’ve been super in tune with vibes. My mom always told me to run with that, to listen to those vibes. What and who I surround myself with definitely affects me. It’s the unspoken vibe of people: your vibe speaks louder and truer than your words. You have to be protective against people who don’t fit in with your vibe and energy.
QUESTION: Are the people around you pulling you back or pushing you forward? Point #2: Protect the Tribe * Coach Ani: We’re very protective inside everything at DKW and BMS. We’re a family here and we never let shit go too sideways because we know it’s so important to the entire tribe. I feel energy so deeply and can tell when someone is sucking the energy out of everyone around them. The energy of one can completely throw off the energy of everyone else. * Coach Val: We’re super protective of that vibe in our salon and in our education programs. Our vibes are positive and moving forward, and they’re all about growth. If you’re not in tune with that, you’re not going to be part of us. This is why we do interviews prior to people coming to class. We want to make sure we have the right fit so everyone can grow at the pace they need to grow, and that no one’s holding anyone else back.
QUESTION: How do you protect your tribe? Point #3: It’s a Matter of Heart * Danielle: Everything on paper about Garrett says absolutely not, grab your shit and get out. Energy comes down to listening with your heart, and not your head. My mind is very powerful, but ultimately I know the one thing I can trust is my heart. Sometimes I’ll choose the thing or the person that looks pretty on paper, and then later realize I should have gone with my heart. * Coach Ani: I was raised by a mother who is deep into energy. When BMS was under construction, early in the morning and late at night I would go into the space and talk to the walls, “I love you, we’re going to build great shit, it’s going to be amazing, we’re going to change lives here, think of all the great shit we’re going to do.”
QUESTION: Where is there evidence in your life of following your heart? Point #4: Protect Your Space * Coach Ani: The shit that we deal with inside of our BMS Mastermind is really heavy. Garrett told me I have to find a way to protect my energy and space, and definitely never take that heavy energy home. Inside of this space – this big white bubble – it’s me, my energy, and only my energy. People can come to the outside but I can’t let them in and affect me, or I literally can’t do my job. * Coach Val: I’m super protective of my husband and kids and what I ’ll allow around them. Sacred comes to mind, which spills into all aspects of my life. My kids get to learn life lessons at recess but, other than that, I’m controlling that shit. Danielle: I keep sacred the time that I have for myself and with my family. Whether I’m out with my kids or on a date with my husband, I buffer everybody else out to protect that space with them.
QUESTION: How do you protect your space? Point #5: Warrior Women * Coach Val: I received a message from a girl I grew up with: “You and your team are changing the world, and you’re changing the lives of people in industries other than the hair industry. You inspired me to take a leap of faith and go after my dream.” This is why we’re protective. We know where we’re going and we realize how many people we’re affecting, and we don’t want anything to hinder our growth. * Coach Ani: I get messages from people who say, “I wish I did hair just so I could come to BMS!” If you haven’t yet looked up Warrior Women, go to warriorwomennow.com, watch the movie, and consider joining us in August. We’ve essentially merged Wake Up Warrior and BMS. It’s so fucking cool to me that we get to go and influence others, that we’re growing past the artists and get to protect and affect everyone else as well.
QUESTION: When are you going to enroll in Warrior Women?
Quote of the Week:
“You have to protect your mind and your energy so you are delivering what you expect to be around you.”
— Danielle White
“Wherever I am, I am fully present and giving all of me. I try to compartmentalize and keep those energies where they need to be because they’re super sacred. That way, I’m not bringing anything home or cross contaminating.”
— Valerie Plunk
“Where are you letting the boxes of your life cross contaminate? Are you letting one box affect another, which is then affecting another, and then it’s bleeding all the way down? Take a look at your life: Where are you not protecting the energy that you need to?”
–Anianne Rivera
Stay Tuned for Next Week’s Topic….POWER
Welcome to the #1 podcast in iTunes in the category of Fashion and Beauty where you can always count on Danielle, Val, and Ani to be real, raw, and highly entertaining. This week’s conversation of Profit is something many artists feel uncomfortable talking about, saying it’s not about the money, it’s all about the art – yet most artists are literally slaves behind the chair. Tune in as the ladies debunk this theory and discover what they are up to that is taking the industry by storm and turning it on its head, all the while changing generations to come.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week’s Episode…..PROFIT Point #1: Taboo * Profit is the manifestation of your hard work, whether it’s monetary or freedom of time. When their students share their Why, the underlying message is that they want more time and freedom to spend with whomever they choose. * Coach Val: Many of us have been taught by our parents or at church that when it comes to money, you need to be modest and humble, almost as if it’s a taboo topic to discuss. Numbers show our results, which is why we enjoy talking about them. It’s upping the game for everyone: if she can do it, so can I.
QUESTION: How does it make you feel when the topic of money comes up in a conversation? Point #2: Burnout * When artists break down their numbers, it’s a sobering experience for them because they realize they’re not doing nearly as well as they thought. A single mother went from making less than $9 an hour to $89-$120 per hour one year later – by implementing what she learned at the BMS Intensive class and knowing her numbers. * Danielle: We need to bring this numbers game and accountability to our industry and not just talk about the art. The art is no longer fun when everything inside of you is being sucked away. We’ve been called too much and have been called bullies. If we’re fucking bullies who give people those kinds of results, I’ll take that title any day of the week.
QUESTION: As you run your numbers, how much are you actually making per hour? Point #3: Pulling Back the Curtain * Danielle: When you don’t force someone to look at the numbers, how long are they going to be stressing and crying, and wondering why they can’t make ends meet? Once you get into the numbers and can actually see the reality of where you are, that’s when you can take steps to where you want to go. * Coach Ani: It took me eight months to go from $4K a month to $20K a month, working fewer days and hours. I’m living, breathing proof that this shit works. My profit and results? They came from a pure commitment to the entire program and getting really clear about my numbers.
QUESTION: Why are you so uncomfortable when you take a close look at your numbers? Point #4: Reality Check * Danielle: People who are in pain need us, but we don’t have time to babysit. They have to be willing to choose in. We’re here to flip the industry on its head. I promise you, if you let go of your ego and join us, and submit to the process, you’ll have fucking results. Sometimes you need to be called out on your shit. It allows us to put the ego aside and say ”thank you for kicking my ass.” * Coach Ani: Where are you realistically at today? Without feelings, without emotion, without stress, put the numbers on paper, look at it and say this is where I’m at. From there, you can choose where you actually want to go, which is what we do in all of our BMS Intensive classes.
QUESTION: What to you know you need to be called out on? Point #5: Ripple Effect * Coach Ani: I was so overcome with gratitude recently when I realized that here I am from the midwest, I’m now working a stone’s throw away from the ocean, I actually live here and am no longer a tourist in this beautiful city. What we’re doing is not just helping our students, it’s building marriages and families and is changing the course of so many lives. * Coach Val: I told one of our students, who was very close to divorce, that she was going to go home and as she implemented what she had learned, she was going to see a difference in her marriage and her son. She reports today that her marriage has never been better and they’ve never been happier. What other education process cares not only about your numbers and your business but also the balance of your family life
QUESTION: What area of your life needs more attention?
Quote of the Week:
“I tell people to entertain where they are and where they want to go, one step at a time. Look where your numbers currently are, then set realistic goals – numbers you think you can hit. Then, once you hit those, set the next ones and the next. It’s not that scary, you just have to say I want to go here and then all of a sudden you’re like shit, I did it, what’s my next goal? All the stuff that makes you so scared becomes the next natural step.”
— Danielle K White
“For the longest time, I felt like you were dealt your hand in life: this is the economy you’re in, this is your class, this is where you stay. Anyone who had anything was born into it. What I have learned from my experience, is that we can create whatever we want to create, which is insane to me and I love it!”
— Valerie Plunk
“I’m not here to feed into the story that you’ve been telling yourself for so long. If you’re coming to BMS and you’ve paid $4K to attend this class, have gone through three weeks of mandatory pre-training with assignments every single day, you’ve flown out to California…if I keep patting you on the back for everything you’ve been doing that’s literally gotten you nowhere, which is why you’re here now, that doesn’t serve or help you.”
–Anianne Rivera
Stay Tuned for Next Week’s Topic….PROTECTION
In this week's episode of Big Money Stylist, Danielle and her team have a conversation about increasing profitability and productivity, and how sometimes you have to take a step back as an artist and ask yourself: Am I as good as I can be?
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: Walk the Talk * Coach Val: Good for you-you've found your power, now you need to produce what you’re saying you can actually do. In our arena, you have to be good at NBR. You can be good at finding your power and marketing, but that doesn’t matter if your work is shit. We want artists to find their confidence, but you also need to have the skillset to back it up. * Coach Ani: Inside of BMS and Mastermind, we have a really heavy focus on charging what you’re worth, but here’s the deal. Yes, we are here to empower people, but at the end of the day, you need to make sure that what you’re charging, what you’re having your clients pay, you’re actually providing that amount of value to them.
QUESTION: Take a look at your skillset: What are you actually producing?
Point #2: Level Up * Danielle: I remember when I decided to become more focused; when I decided to reclaim my power as an artist. I started comparing my work with the work I was seeing on social media and got curious about how I could fine-tune and level up my skills and craft to become the best at what I was doing. * As far as being the best you can be behind the chair, you have to be able to back up what you’re promoting. I would never want a client to sit in my chair or to be a part of my salon experience and feel underwhelmed. I’d rather have someone come and sit in my chair and say 'you guys are so much better in person!'
QUESTION: Where in your life do you see that you need to level up?
Point #3: Ego vs Confidence * Coach Val: I feel there are two sides to the ego: the side that gives you the confidence to push through and keep going, and then the downside that actually stunts your growth. Coach Ani: The kind of ego that doesn’t serve you is when you look at something and think you can automatically do it. * Danielle: I think of Ego as the dickhead, where confidence is owning your power. You definitely want to have that confidence going into your work, but the ego is what drags you down; it's what takes something you could learn and grow from and keeps you stuck where you’re at.
QUESTION: What do you see inside of your life where maybe you’re having a bit of an ego and not being realistic about the work that you’re producing?
Point #4: What is Your Why? * Danielle: We’re not looking to be platform artists to build popularity. We’re looking to give our students results, we’re looking to inspire them, we’re looking to literally change the game; we're looking to get rid of old habits, patterns, and behaviors. * For as long as I've been doing hair, being the celebrity stylist is not enough, making the kind of money I’m making is not enough, just teaching, in general, is not enough. What is enough is knowing the impact we're making on so many people's lives. That's when you know we’re doing some good shit.
QUESTION: What is it that fuels you as an artist?
Point #5: Growth Hounds * Danielle: I have to constantly choose where to put up the blinders and where to focus, constantly reframe everything and ask myself, "What serves me"? Lately, I’ve been going into things asking myself if this isn’t serving me, even if its a thought, how can I flip it to predict the outcome of my day? * Coach Ani: For me, it’s doing constant things that make us better continuously. There’s never a place where we feel stagnant - we're either moving forward or backward, there’s never a place where we’re just sitting still. Everyone here values growth so much that it’s a constant push and hustle.
QUESTION: What do you do to level up and improve?
Quote of the Week:
"Your marketing in front of the chair can only be as good as your magic behind the chair."
-- Danielle White
"We want you to charge what you’re worth, but step back and take a good look: are you worth that? If not, what steps do you need to take to get to the price point that you feel confident in and that you are actually delivering that dollar amount of work - or over delivering, which is our end goal at DKW."
-- Valerie Plunk
"We always want all of our artists to just be happy and to live a fulfilled life, having time with their family and not be stuck behind the chair six days a week and the one day you’re off, doing laundry and napping. That’s not a life that we want for them."
--Anianne Rivera
Stay Tuned for Next Week's Topic....PROFIT
Danielle and her team have an in-depth and enlightening conversation around the topic of Capacity in this week's episode of Big Money Stylist, where the ladies share personal stories and experiences that have expanded their capacity as women and Artists.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....POWER Point #1: The Next Natural Step * Danielle: We are capable of so much more than we allow ourselves. Once we push through a certain threshold, all of a sudden what was scary becomes the new norm. You change your capacity as a human being by being willing to put yourself in the right direction and throw yourself in front of the fire, learn and grow from it and continue to move on. * Coach Val: When you’re willing to get out of your comfort zone and keep pushing through your threshold, it’s like the next natural step, a natural progression. Taking a step each day furthers your capacity to take on more and more in the name of growing to become a better version of yourself.
QUESTION: How do you personally push through thresholds?
Point #2: Triggers * Danielle: We can be triggered when someone says or does something and it just drives you nuts. Maybe it’s something about the “old you” and you just don’t want to go back there. If I don’t want to be that person, how do I step out of my comfort zone and become the newer, better version of myself? With triggers, you have to learn how to deal with them because triggers cause you to lose your power and you are no longer standing in the highest version of yourself. * Coach Ani: What are you being triggered by and how are you responding to those triggers? Are you shrinking back and immediately going to a smaller version of yourself, or are you pushing forward to make your bucket bigger; to grow, expand and make your capacity even more, so that you can continue pushing through?
QUESTION: How do you respond to triggers?
Point #3: Growing or Shrinking? * Coach Ani: Inside of DKW and BMS, we have such a large capacity that we are always pushing ourselves towards constant growth. Coach Val: When I’m around Coach Ani or Danielle, I want to play to the biggest version of myself because their capacity is inspiring to me. I always want to level up and not be left behind. * Danielle: When we train people and hold space for people to grow, it allows them to become who they were meant to be. When you're training someone, you want to hold the frame for them to enable them to grow with you. You have to have everybody moving in an upward motion.
QUESTION: How can you contribute to an environment of growth in your personal and business relationships?
Point #4: From I Can't to I Can * Danielle: People inside the network put walls up and say, "I can't fathom this." It's achieved in baby steps. Just entertain the idea and from there, see what happens. I feel women, especially, tend to have to have the whole thing mapped out from A-Z before taking action, which is why a lot of women get overwhelmed and say "I can’t." * Coach Ani: I feel like I’ve said those words, too. I’m not that person to do that, that’s for somebody else. If I keep telling myself it’s for somebody else, I’m somebody else for somebody else. I can be an inspiration to show someone else, but I have to get my head out of my ass and just do it.
QUESTION: What are you saying "I can't" to in your life? Step back from that and simply entertain the thought of "I can" and see what happens.
Point #5: Baby Steps * Coach Val: For me it's all about baby steps. I’m going to do this and see where this takes me. I say yes, do it scared and just keep doing little baby steps even if I don’t have everything planned out. * Danielle: All we have to do is entertain the thought and take baby steps, and the next thing you know you have a different life and you’re a different person. It’s so silly that we play small. Once we begin opening each new door, I’m still me but look how much I’ve learned and grown.
QUESTION: What door is right in front of you that you are afraid to step through?
Quote of the Week:
"I had always felt like I wasn't a speaker or a trainer - that I was just little shy Danielle - until I attended a Tony Robbins event a couple of years ago. The turning point for me came when he introduced himself: "Hi. I’m Tony Robbins and I created this shit." It got me thinking about what I could create in my life, and who I could become, realizing that I'm the one who gets to create whatever I want in my life."
-- Danielle White
"If you hear that little tiny whisper in your head, listen to that guy because he’s going to get louder. The sooner you listen to it - the sooner you start taking your steps and start growing - the sooner your capacity is going to grow and you’re going to become that bigger, better version of yourself."
-- Valerie Plunk
"For me - moving from the midwest to Cali - my first step was: if you were going to do it, where would you live? What would that look like? What else would I need? I literally took it step by step because I am that person. I want to have the whole alphabet plus 4 extra numbers at the end and then Plan B on top of it."
--Anianne Rivera
Stay Tuned for Next Week's Topic....PRODUCTION
As the Big Money Stylist podcast continues gaining in popularity as the #1 podcast in Fashion and Beauty, as well as one of the top 50 overall podcasts in iTunes, Danielle and her team are grateful for their audience and are committed to bringing massive value through their timely, lively and oft times spicy shows. This week’s topic of Protection is a passionate favorite amongst the ladies of DKW Styling.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROTECTION Point #1: Sharing is Not Always Caring * Over a ten year period, Danielle created a brand called Natural Beaded Rows. In the beginning, "sharing was caring," but there came a point in time when it became imperative for Danielle to protect the brand she had spent years creating and perfecting. * She also realized the importance of protecting the experience of her client by doing away with her shadowing program. "I try to look at anything I do from the perspective of the client. If I was booking an appointment at a high end salon, what would I want my experience to look like?"
QUESTION: How are you protecting the experience of your clients?
Point #2: Are You in Alignment? * There was a period of time in Danielle’s life when she and her husband felt the need to protect their marriage and family by distancing themselves from and letting go of relationships that were no longer serving them, instead creating new relationships that aligned with their vision. * You meet people in your life that help you connect from point A to point B. Once they stop serving you in a good way or adding any positivity to your life, you have to step back and ask yourself if it’s worth trying to fix, or if it's time to move on.
QUESTION: Look inside your life and inside your circle of influence - the people you’re constantly around. Is there someone you know you need to be protecting yourself from?
Point #3: Protecting the Client * Danielle: Because I wear NBR extensions in my hair, when I hear stories on social media of salons using knock off versions of NBR and making scalps bleed, I'm like what the fuck! I can’t even stand it. We have to protect our brand with the client because we’re delivering a different service, a different product and a different experience than what's found outside of our salons. * Jillian: I think it’s disrespectful to the client if you don’t know what the hell you’re doing. We ask the people in our Mastermind to do 15 minutes of power practice every day which shows dedication to their clients and to their craft. Ani: When clients come and sit in our chair, they’re trusting us to put our hands in their hair, to put chemicals in their hair, to change shit up and to really make a big difference for them, which makes their experience a top priority for us.
QUESTION: Are you really giving your clients the best experience you can? Are you treating them the way you would want to be treated?
Point #4: Churn and Burn No More * Danielle: The retention of a client is becoming a lost and forgotten art in the hair industry. When you have the mindset of churn and burn, what the fuck does that say to your client? It says you don’t give a shit about them. When you up the game and up the experience, not only is your client going to be happy, she’s going to tell other people about her experience. * At DKW Salons, one of the ways we protect ourselves, our brand and our clients is by creating a connection and killer experience for them right from the very start. We do this by paying close attention to the details before and after their appointment, we send follow up emails and reach out to them to see how they're doing. Creating an amazing client experience is a top priority for us.
QUESTION: What systems do you have in place that focus on Client Retention and the Client Experience?
Point #5: Winds of Change * Danielle: We’re rebirthing stylists to a new level. No more crappy routines and behaviors and all that shit that doesn’t serve you. We’re getting rid of all these bad habits and routines and putting stylists more on a pedestal. Ani: We’re changing the game. We’ve literally taken the hair world and flipped it upside down. What we do is not normal, it's not seen and it’s super intense. Having an emphasis on having a skill is not enough anymore. * BMS (Big Money Stylist) is the methodology of NBR (Natural Beaded Rose) married up to business and marketing tactics. Conventions are held throughout the year where hundreds of Artists attend. BMS Intensives are smaller classes that cap out at 20 people for more personal, one-on-one hands on training. To be considered for either of these, please visit our website and fill out an application. bigmoneystylist.com
QUESTION: Are you ready to jump into this movement that's taking the hair industry by storm?
Quote of the Week:
"A lot of stylists go into hair with the goal of eventually owning their own place, yet they don’t know business, they don’t know client retention, they don’t know client experience or know how to emotionally deal with the client as the professional. We are at a tipping point which is so cool for me to see. I believe that what we are doing is 100% changing the game and is impacting our industry on a huge level."
-- Danielle White
"At the end of the day, when we go through and protect the clients by doing the power practice, doing NBR every single day, getting better at the beadwork, stitching and color - protecting them in that sense of practicing and giving them a good experience - it also protects us and the brand as well."
--Anianne Rivera
"I feel like I have to protect myself from myself. I’m like my own worst enemy, my harshest critic. Your heart knows what an amazing individual you are, so let it shine. Have that spark always. Don’t let yourself dwindle by other outside factors. Put a bubble around you, one that allows people inside if they’re awesome. Let yourself be you!"
--Jillian Cheel
Stay Tuned for Next Week's Topic....POWER
The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROFIT Point #1: Is it a Step Back or a Step Forward? * The road leading to DKW may not have made a lot of sense to others, but for Coaches Val, Ani and Jillian it made perfect sense. It was definitely a step back for Coach Val, but she saw the clear vision from the get go, put her ego aside and dove in despite people around her questioning her choice to leave a full clientele and move to Laguna Beach to become an assistant working on commission. * Coach Ani likes to look at her path as a parallel route. "This is the road I was on, I stepped off of it and went to the road next to it that could lead me higher and farther." With Coach Jillian's decision to go back to assisting, it may have seemed like a step back to some, but for Jillian it aligned with her vision.
QUESTION: Where in your life has a door opened for you that looks like a step back, but will ultimately catapult you forward?
Point #2: Ruthless Commitment Brings Major Profit * Coach Ani knows that at the end of the day it all comes down to your commitment to change your life. "If you’re not willing to do anything with the tools we've given to you, what do you expect from us at that point? You've got to put in some kind of effort." * Coach Val knows the longer you stay committed to what you want, the faster you’ll see results. She's loving the results in her life due to her ruthless commitment. Coach Jillian eats, lives and breathes her dream. She wakes up everyday with the attitude of "this is what I fucking want, and I know who I have to be in order to see the results I want."
QUESTION: Where are you lacking ruthless commitment in your life?
Point #3: Passion: Love on Another Level * Coach Ani: My true heart and soul passion is training inside of BMS. That’s my happy place. It’s what I know I’m supposed to do. If it was taken away from me, that would crush my soul and a part of me would die. * For Coach Val, passion is love on another level. "No matter what other roles I take on around me, I still have to have time behind the chair as an Artist. I need that artistic outlet doing color and the NBR extensions that I love so much because it feeds me."
QUESTION: What feeds your soul?
Point #4: Accountability Not Blame * Coach Jillian always used to feel like a victim and thought that everything was happening to her. "I looked back in my life and started taking accountability for my actions and seeing my part in all of it. My dreams have come true in such a short amount of time because I had the courage to look inward and began changing who I was being." * Coach Val: It is so freeing to have accountability. You never have to have that victim mentality. You can’t change anyone else’s actions but what you can change is how you show up and what you deliver.
QUESTION: Where in your life are you not seeing the profit that you want to see because you have not committed to anything, you haven’t found your passion or you’re pushing it away?
Point #5: Vision Quest * Coach Ani: Something that we do inside BMS is what we call Vision Quest where we sit on the beach and ask ourselves: Who do you want to be 12 months from now? Who is that person? What does she look like? How does she talk and walk? What is her job? What is she doing? * Coach Val: Because I am so clear on my vision, every decision that I make is leading me to pave the way for other people to come in and live that vision themselves. It's because of this vision that I will stop at nothing to make sure it comes to fruition.
QUESTION: What vision do you have for yourself that you are ruthlessly committed to?
Quote of the Week:
"The profit of me living out my passion in each of these areas of my life is this beautiful life that I am very protective of. If something is not serving me or going towards the passions of my life, then it’s not a part of my life. Everything in my life right now is contributing to my passion so that I can have this beautiful life that I’m living.
-- Valerie Plunk
"There comes a point when it’s not about the money. It’s about me and the commitment I have to myself and the life I want. On my deathbed I want to look back on my life and say, you fucking did it. Good for you. Everything you wanted to accomplish, you did it."
--Anianne Rivera
"You can have a big end result you're shooting for, but make sure you have small little markers for you to hit along the way. Once you hit that marker, don’t just say I’m good now, you have to push to the next one. You can’t just sit still because when you do that, you’re going backwards. When you reach your result, have bigger dreams."
--Jillian Cheen
Stay Tuned for Next Week's Topic....PROTECTION
Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PRODUCTION Point #1: Throw Yourself Under the Bus * It's in our nature to want to look perfect all of the time. Yet, when you allow others to see the real you, that's what make you relatable as a human being. When you throw yourself under the bus and allow people to get to know the real you, sans the filters and editing, you become more trustworthy in people's eyes. * Danielle: Back in the day when I started my brand on YouTube, people saw the real me. I'd talk about my sucky hair and show them the products that I used. I threw myself under the bus all the time. That's what people can relate to - someone who is real, someone who is like them. If you place yourself too high above others, they won't trust you or even be able to relate to you.
QUESTION: In your experience, do you tend to trust and relate to people who expose their flaws or people who wear a mask of perfection?
Point #2: Assertive Sally * As women, we tend to play small and we don’t want to be labeled as the mean woman or the crazy bitch. But you need to access that authoritative power to lay shit down and get shit done. At the end of the day, shit’s going to go sideways at some point, and the nice, Passive Aggressive Polly in you is never going to get anything done. * Danielle: I have this surgeon side where everything is black and white, where I micro manage everything. And then I have the me I love - my artist hippy side. In my business, both sides of me are needed. Don't be afraid to allow Sally Assertive to show up when things need to get done.
QUESTION: Where in your life are you avoiding useful confrontation or collision because of your beliefs about how women 'should' show up?
Point #3: Create Your Dream Team * Marketing to attract the ideal client is essential, but have you ever thought about marketing to attract the ideal team member for your salon; someone who will be an asset to your team and help continue marketing and promoting your brand? * Danielle: You create who you work with and who you work on. As stylists, we have a story about who we are and who we take on as clients - that we’re just so grateful to have clients and to have help. Actually, a little more research needs to go into finding the right team member that fits the vibe and the vision of where we want to go.
QUESTION: What do you think about your team? Is it your Dream Team?
Point #4: Superwoman * Coach Ani: What we do is not easy and is a lot of work. When people say they want to do what we’re doing, what they're seeing are the highlight reels - the podcasts, the events, the results. What they're not seeing is the amount of work and hustle that's required behind the scenes to create and manage everything. * Danielle: I got to a place where I had no 'me' time. I kept adding things to my checklist and found myself staying up late doing follow up emails and blogs, getting up early and then doing it all over again, day in and day out. It was a shitshow.
QUESTION: Where are you spreading yourself too thin? How is that working for you?
Point #5: Surrender and Choose Your Story * Danielle: You choose your outcome and you choose how fast you grow. It takes consistency of choosing to create a better day, every single day. People give up too quickly and say it’s too far out of their reach. Where I am today seemed impossible just a few years ago, but now that I’m here, it doesn’t seem so far fetched or out of my reach anymore - something shifts. * Power is all about capacity. When you’re uncomfortable and you don’t know what to do, and you don’t know how to go forward, you’re just reaching your capacity. You have two options: You can shrink back or you can push through. That version of you will die, but you grow to become something else - a better version of yourself.
QUESTION: In your experience, when you have reached your capacity, what do you do to push through?
Quote of the Week:
"If you feel something is uncomfortable or unnatural, maybe you should visit that. I would challenge everyone who’s listening to ask yourself: where am I feeing uncomfortable? Can I challenge myself to break through that and learn things about myself? Don’t be afraid of change, you’re just becoming a better version of yourself."
-- Danielle White
"When I sat on the beach and Garrett asked us to close our eyes and envision where we wanted to be in a year, a voice said this is where you are supposed to be. So it became an obsession for me. I kept asking myself, what do I have to do to get there? I saw that it could be done differently, so why wouldn’t I do it?" Once I decide I don’t want to be where I am, I realize that no one can change it and no one can save me, but that everything is up to me."
--Anianne Rivera
"Just put in the work. It’s so crazy to see growth when it happens. It's the hustle and the grind every single day that people don’t want to do that actually gets you the results you want. So stop being shy about putting in the work. If you have goals or things in life that you’re trying to achieve, do the work."
--McKenzi Davis
Stay Tuned for Next Week's Topic....PROFIT
Welcome to this week's Big Money Stylist podcast as the Artists from DKW Styling Salon delve into the topic of Power, more specifically the Power of stories - the stories we create about ourselves and our industry - and how these stories will either derail and fuck us up or lead us into a life that we truly want to live.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....POWER Point #1: Industry Fables * Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone and everything that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all too prevalent and less than powerful scarcity mindset. * There are many stories created about who we are as stylists and what is expected of us. More often than not, we are expected to work six days a week, are thought of as hobbyists and not taken seriously, and for many the belief is widely accepted that people choose hair as a career because they are too fucking stupid for anything else.
QUESTION: What are some of the stories you believe that are simply not true, but are widely accepted as true?
Point #2: Tell Me a Story * The stories that seem to affect us the most are the stories we create about ourselves. Coach Ani describes stories as "a layer of made up bullshit that you tell yourself over and over again." We don’t know where they come from, why or how they start, but one day you tell yourself something, decide to fucking stick with it and pretty soon you have allowed that story to shape and define your life. * Whether it was breaking an engagement and moving to California, teaching on a stage in front of 300 Artists at a convention, feeling 'worthy' to increase prices, or deciding to stop working Saturday's, each of the ladies have overcome and rewritten their stories, which has enabled them to get out of their own way and create a life they love.
QUESTION: Where in your life are you putting off rewriting a story that isn't serving you?
Point #3: The Lies we Believe * Our stories impact every part of our lives. How many times have you told yourself: I'm not worthy, I'm not good enough, that's for someone else, not me. We get so much inside of our heads that we begin downplaying ourselves and live in a state of victimhood, and in the process we give away all of our power. * Oft times stories are wound up so tightly inside of us that we can begin projecting them onto others until they believe them, too. Garrett repeated the story so often that Danielle didn't want to have sex, that she actually started believing it was true. The voices and the stories inside our head are so much stronger than the truth of what really is.
QUESTION: How often do you downplay yourself by telling yourself you're not worthy or you're not good enough?
Point #4: Stuff or Stack? * We have the ability to make life stressful or beautiful and zen. What do we do to remain in power when we get triggered or when things go south; when we start making stories up about the people and experiences in our lives? How do we handle our feelings rather than stuff them deep inside of us to handle "later?" * Coach Ani uses a powerful tool each day called the Stack which is a series of questions designed to move her through these feelings and to see the story from different angles. By the end of her Stack, she has gained clarity, power and solutions. Coach Val is the queen of reframe where she is able to have conversations with herself and see things from many perspectives until she can find something positive to move her forward instead of staying stuck in a story.
QUESTION: When you get triggered what do you do to return to a place of peace and power?
Point #5: The Power of Choice is Yours * Coach Val: I know it is always my choice. If there is something not going well, I would rather blame myself and come up with a solution than blame anyone else. I can fix me. I can fix my mindset and my mood, and that is so freeing. What is so beautiful to realize is no one has any control over anything you do, except for you. * Coach Ani: At the end of the day, everything is up to me: the life I want to live and the choices I make. If I want to live at the beach, that is my choice and I will have to work fucking harder than I ever have. If I don’t want to get married, it’s my choice. If I choose to get married knowing that something is wrong, that is also my choice. I have the power of choice over everything in my life. And so do you.
QUESTION: Where in your life are you playing the victim and blaming others for your circumstances?
Quote of the Week:
"You don’t have to wait until tomorrow. You don’t have to wait until next week or next month. If, in the middle of your day things are not going the way you want them to, take a deep breath, figure out what needs to be changed, and then change it. If you don’t change anything, you are going to continue to have the same exact life. If you want something different, do something different. Stand in your power and do that."
-- Valerie Plunk
"What is it in your life that you don’t like? What story have you been telling yourself for so long that you’ve actually convinced yourself it’s true? How can you go about changing it? A the end of the day, your life is yours to lead and no one else’s. No one is coming to save you. But you can change you."
--Anianne Rivera
"My biggest story is that I am not a confrontational person. Confronting people about things that are bothering me is still hard for me. But every time I jump over that hurdle and handle things, I feel more powerful and have more confidence in myself and my abilities. I find that I also have more respect for myself when I stand in my power.
--McKenzi Davis
Stay Tuned for Next Week's Topic....PRODUCTION
This week’s conversation centers around the topic of Profit, specifically why it’s important to know and track your numbers. The BMS Stylist podcast continues to rank #1 in iTunes within the category of Fashion & Beauty, which speaks volumes about the massive value being delivered to an industry hungering for what Danielle K. White and her team share each week.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROFIT Point #1: Tracking Reveals the Truth * Danielle: The Artist Ego is something we’ve all been guilty of where we brag about what an awesome week or quarter we've had, yet the actual numbers reveal a different reality. It's important to remember that tracking numbers is meant to bring awareness, not discouragement. * Coach Ani: In our Mastermind classes, we have created a space where our students are very comfortable sharing their numbers in great detail, something normally viewed as a societal taboo. At the end of the day, numbers simply reveal where you are today. If you don’t know where you are right now, how can you expect to move forward with a realistic goal?
QUESTION: When will you retire exhaustion as a form of currency and a barometer of your success, and replace it with the proven system of tracking your numbers?
Point #2: Power Practice and Daily Four * Coach Val: We require our students to practice NBR every single day. Daily repetition puts you on the Fast Track to Success. Danielle: After so much repetition, the technique has become second nature for me, allowing me to concentrate on the artistic side of color and blending - one of the biggest problems I see within the industry with hair extensions. * Coach Ani: We require our students to do and track four things every single day: 1. Post a picture. 2. Post a video. 3. Send an audio message to a client. 4. Write a text post. This takes time, it takes effort, and it's something you have to get into the habit of doing - and it’s insanely important! It wasn't until Coach Kenzi started tracking her social media presence that her eyes were opened and showed her where she needed to make some shifts in her marketing to bring her the results she desired.
QUESTION: How has being consistent in your daily repetitions and marketing changed your results?
Point #3: Converting Mindsets * Danielle: When using a funnel or some sort of paid promotion, if you’re not a household name, your job is to convert mindset. We may lure a person in with a pretty photo, but then we use videos and written copy to share our experiences and to educate, which changes a cold lead into a warm one really fast. * Coach Ani: Converting a mindset isn’t about us convincing, forcing or coercing clients, rather it’s about them telling themselves that they want what we have been sharing with them via a ten minute video. If you do the convincing and converting, it’s buyer’s remorse every single time.
QUESTION: What can you change in your advertising to create a different experience for your potential clients?
Point #4: Leads, Applications and Consultations * A lead is someone who has said, "Yes, I want to come sit in your chair." We personally talk with every single person who applies to either sit in our chair, attend a convention or one of our trainings because we want to make sure we are a good fit and vibe for each other. * Coach Val: When we read through the applications and have conversations with potential clients, we are able to get on the same page with them, creating a bond that replaces the robotic production line mentality that is so prevalent within the industry.
QUESTION: What could be possible for you in your business if you began having conversations with clients ahead of time?
Point #5: It's In the Details * Coach Kenzie: In going through and figuring out all of the details, including how much I was making per hour, I realized that although I may have been making good money, I wasn’t ever seeing my husband, and on my days off all I wanted to do was sleep and do online shopping. * In everything the DKW team does, looking to keep the status quo is not one of them - whether it's requiring a deposit to hold a spot on the books, raising prices, or with some Artists choosing to not work weekends. Once you have something you can measure and track, your decisions become clearer and easier and you see how tracking your numbers affects every single choice that you make. At the end of the day, it let's you discover for yourself what is worth it and what is not.
QUESTION: How much money are you really making per hour?
Quote of the Week:
"What’s the point of making good money if you don’t have time to build relationships with those people whom you care about; if you don't have time to experience life? People will carry out that pattern [making great money yet never seeing their loved ones] for five to ten years, and I wonder how they are going to repair that? A lot of times people break up or get divorced because it was a false relationship. It might be rough, but take a good look in the mirror."
-- Danielle White
"You go into your day confidently when you already know who’s going to be in your chair. You’ve already had a conversation with them and you have established a level of trust with each other, which creates an amazing vibe and environment in which to do top quality work."
-- Valerie Plunk
"Go forward in your business in a place of truth and facts, where your business actually is. Look at the numbers, look at the facts and decide: Are you in a place that you’re happy? Are you actually happy with the money you’re making? Are you happy with the amount of time you’re spending behind the chair? Are these numbers making sense to you?"
--Anianne Rivera
"How is it fair that every other industry raises their prices and no one bats an eye, yet for some reason we have allowed it in our industry to be okay with not raising our prices? In any other industry it’s okay for a person to choose their hours, yet in our industry it’s not acceptable if you don’t work weekends. As Artists we've allowed that to be the norm, and it’s our responsibility to change that."
--McKenzi Davis
Stay Tuned for Next Week's Topic....PROTECTION
A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing.
________________________________________________________
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection __________________________________________________ In This Week's Episode.....PRODUCTION Point #1: Marketing: Are You Frozen in Time or Evolving? * Danielle: With the market constantly changing and evolving, there’s not a set "A-Z Checklist to Making Millions" for people to follow. Test the market and run targeted ads to find out what’s working and what isn’t, level up your skills, and take advantage of the organic marketing available within social media. * Marketing for Coach Val and Coach Kenzie felt foreign at first. Like most stylists, referrals were how they built up their books - that’s what they knew and what they were comfortable with. Their mindsets changed once they began seeing their results using social media and paid, targeted ads.
QUESTION: When was the last time you invested dollars into your marketing?
Point #2: The Art & Seduction of the Close * Coach Val (aka: Assassin Closer) has the confidence that when a client sits in her chair, she will be able to produce the results they are looking for. Coach Kenzie says convincing and coaching your clients never works and often results in buyer's remorse. * Danielle: If you say you are not good at sales, it's because you need to become better at your craft. Becoming better at your craft leads to loving your work more, which naturally leads to the sale.
QUESTION:Are you engaged in the art of seduction or the game of convincing?
Point #3: Deliver What You Market * Danielle: It doesn’t matter how good your marketing is, if you are not an expert at your craft you’ll disappoint the marketplace. So stop worrying if you’re making more money if you’re not the BEST at your craft. Continue to be better. Always strive to be better and through time, results will follow. * Coach Ani: We have so much content out on social media, that NBR is a recognizable brand at this point. Everyone knows what it’s supposed to look like: the rows, the blend, the cut and color. What we’ve seen are artists coming in who are not fully committed to doing the work and whose unhappy clients end up reaching out to us.
QUESTION: Where would upping your skills lead to better results and happier clients?
Point #4: Systems Yield Sustainable and Predictable Results * If you can market to anyone and everyone - and you can close them - but you don’t have any kind of system in play, that’s when shit goes sideways, things fall through the cracks, and you’re not really sure where to go from there. Coach Val: We are constantly growing and expanding so every last detail has a system, allowing things to run smoothly, which also enables duplication. * When Coach Ani went from pre funnel to post funnel, she saw a complete shift in her clients and no longer played the convincing game. Coach McKenzie: Having a targeted funnel has taken away the stress and heaviness of being a slave, allowing me to have the clients I want - clients that allow me to be an artist doing what I am passionate about.
QUESTION: What link in the chain of your systems is broken? Is your marketing reflecting the ideal client you want to have sitting in your chair?
Point #5: Capturing Permission * Coach Ani: Capturing permission can be a phone number or an email - you are getting their permission in some way, shape or form to contact them. * Coach Val: Capturing emails allows you to stay forefront in their mind; it's a fast and efficient way for us to communicate with those who have already been saying yes, allowing them to make decisions in their own time frame.
QUESTION: What system do you have in place to capture emails?
Quote of the Week:
"We are always about testing. Whenever something gets over saturated, it’s time to think through things differently. I’ve always been a big fan of trying to figure out how to get ahead of the game and predictIng where trends are going. Right now, we are doing a shitload of targeted ads through social media to find out what’s working and what’s not. I think people get freaked out about investing in their business because there’s so much free marketing on social media and they put all of this time and engagement on in it, and in the end - when all is said and done - they’re getting paid like $4 and hour."
-- Danielle White
"I’m literally excited for each client! My wheels start turning the night before: I look at my books for the next day and I’m like ‘this is what I’m going to do for this person and I’m already seeing where I want to add dimension; this is where I want to brighten her up.' There’s this super artsy side that I never have to let die because I have that right client in my chair, and I get to have the freedom to do what I love. They trust me. I have people coming to me because they like the message I am putting out. I love it."
-- Valerie Plunk
"You are getting their permission in some way, shape or form to contact them. If you are banking on being able to talk to your 30k following on Instagram whenever you want, what happens when all of a sudden Instagram shuts down and says, "We're done!" That's why having a way to capture their email is so important - and no one can take that away from you because you own that list. They said 'yes' to you."
--Anianne Rivera
"If you have been thinking about it [Convention], if you are on the fence, if you have been listening to the podcast - there’s a reason. There’s something inside of you that’s telling you this is important. Stop getting frustrated in your job or whatever you’re doing and just take the leap. You know you need to. Convention will change everything for you!"
--McKenzi Davis
Stay Tuned for Next Week's Topic....PROFIT
Not only is the BMS Podcast #95 out of ALL of the podcasts inside of iTunes, it's Number ONE in Fashion and #5 in Arts, so we've noticed that the message being shared is making an impact on others. This week the BMS Team: Danielle, Garrett, Val and Ani talk about how to get beyond the slavery and bondage of being a stylist behind the chair, throwing in a little bit of a wizardry twist for safe measure behind it all.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROTECTION Point #1: Protect Your Mind From Outside Influences * 60% to 70% of your success as an Artist - both behind and in front of the chair - comes down to protecting your own psychology. When you don't protect it and allow people's opinions and outside noise to influence you, there's a direct impact on your bank account. You have to have tunnel vision when it comes to the chatter and noise of others. * Coach Val: I have to block out the outside noises and opinions of others because it can trickle down into everything, including what I produce behind the chair and how I feel about myself, which slows me down. I can’t have that. It’s super important to protect my mindset so that I can keep growing and get to where I want to be.
QUESTION: When you’ve allowed other people’s opinions to impact or influence you about your own industry - and they’re not even in the hair industry - how does it actually affect you in the salon?
Point #2: Your Circle of Influence Matters * Sometimes when you step outside of the 'acceptable' and unspoken parameters of your social or family group, people inside of these groups start questioning your actions and may even become embarrassed by you. Be willing to feel awkward in order to move forward in life, regardless of what your friends and family may think or say. * After losing everything several years ago, Garrett was trying to find his voice again. In the midst of the gossiping and 'shit talking' from close friends and family, Garrett and Danielle knew the only way they were going to pull this off and get their life back on track was to shut everyone out, which included blocking family and friends on social media and moving to another State.
QUESTION: Who is in your circle of influence? Are they sucking the life out of you or are they assisting you in your growth? What changes do you feel called to make?
Point #3: Clearing the Path Protects Your Future * There is another world that you cannot even fathom possible that exists in a different realm beyond whom you are currently giving yourself permission to be as an Artist and businessman or woman, where the excitement, abundance, experience, happiness and Purpose in your life is so much bigger. Oft times the only way for us to protect our future is to clear the path in our present moment with relationships and situations that no longer serve us. * An advocate for growth and change, Coach Ani believes that you can't remain the same person. As hard as it was at the time for her to break off her long term relationship and engagement, she knew it was the right decision for her and her continued growth. She was willing to throw fucking caution to the wind and say, "Okay. I have no idea how this is going to play out, but I’m gonna fuckin’ try it."
QUESTION: What hard choices are right in front of you that you need to give yourself permission to make?
Point #4: You Are Your Worst Enemy * What do you do when the dark side of you wants to quit? Coach Ani remembers her WHY, she takes a step back to look at the bigger picture, and takes time to recharge herself. Val has found that by sharing her own pain and struggles with other stylists, it gives them permission to push forward, push a little harder and know they are worth making more of their lives. * Danielle: It comes down to Purpose. I can’t listen to those voices in my head anymore because I know how many people are impacted by what I am doing.
QUESTION: What do you do when your own mind becomes your greatest enemy? What has become helpful to you as an Artist?
Point #5: Marketing is a Protection Game * To protect your Empire, continual marketing is a must, whereas ceasing to market can cause the destruction of that same Empire. When you know your numbers you can go forward with an actual plan, as opposed to just throwing money away in hopes that what you want is actually going to work. * Another way of protecting your business is by actually being fucking good at hair. Being an elite Artist is one of the greatest protection moves to a future building of your business and sustaining your current clients.
QUESTION: What area are you currently lacking in when it comes to marketing, knowing your numbers, or being an Elite Artist? What changes are you committed to making going forward?
Quote of the Week:
"The marketing game is always changing, so you have to move with the trends. If you can figure out the marketing game and have success with whatever you’re trying to promote, and have figured out that piece of the puzzle, then regardless of where the economy goes, you feel more protected because you know how to market and you know how to rebuild."
-- Danielle White
"You have to know how to market, but you have to have a skillset that you can deliver on a level that will keep a client coming back. Inside our Elite Mastermind, we have implemented something called Power Practice where the students have to make a commitment of practicing daily for 15 minutes. It may not seem like a lot, but what we’ve seen is that by doing that 15 minutes every single day, it elevates their skillset immensely. We are holding our students to a higher standard of work that is worthy of the NBR brand that Danielle created."
-- Valerie Plunk
"Every hard decision you [Danielle] have ever made has not just affected you, Garrett and your children - it’s affected everybody. It affected Val and her marriage and family; it’s affected every aspect of my life. Everything has come about because you had the strength to stand up one day, change everything about your life and say: This isn’t enough. I’m doing more. I’m changing my life."
--Anianne Rivera
Stay Tuned for Next Week's Topic....POWER ____________________________
Every week you will get to hear from Danielle White, founder of Natural Beaded Rows (NBR), a revolutionary technique with hair extensions discuss Big Money Stylist (BMS) with her trainers Valerie Plunk and Anianne Rivera. Join your host, Garrett J White, founder of Wake Up Warrior and husband to Danielle in learning tools and techniques in bringing clients to the chair.
http://bigmoneystylistnow.com
The BMS Crew is a bit sparse in this week's episode but no less fierce as Coach Ani and Val tacks the topic of Profit. This is where you are reaping the benefits of the power and production that you've put into your business. In this case with Ani and Val, it's in the salon as NBR Trainers for DKW Salon, but can definitely apply beyond the hair industry.
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
In This Week's Episode.....PROFIT Point #1: Profit Defined * Profit means different things to different people. Monetary is the most obvious answer. The money you see from the work that you are putting in. At the end of the day it's about reaping the benefits of all the hard work, time, and energy that was put into something. It is a reflection of everything that you did. * Many Artists will say I'm working hard but my account isn't reflecting the 12 hour days, 6 days a week, the exhaustion, the time away from family. At that point you have to figure out what that missing component is because the is profit isn't there.
QUESTION: How do you define profit in your life?
Point #2: Numbers Bring Clarity * Val didn't give a shit about numbers because it stressed her out. She would use the excuse of "I'm an artist" to not hold herself accountable. Many artists like to operate in the space of "I'm free, I'm an artist." and because of that they tend to think numbers aren't important. The numbers tell you a story of where you're really at and many people are not ready to face that reality. * Anianne has always loved numbers. She has her numbers written by month since 2013. The numbers showed her that the business decisions she was making were paying off, working less but making more money. That gave her the push to continue to make hard business moves.
QUESTION: Have you taken a hard look at your numbers recently, or are you making excuses to avoid them?
Point #3: Abundance vs. Scarcity * Val would see someone who was successful, actresses, singers, etc, and think they got an inheritance or they had an "in" somewhere. She didn't realize how much hard work goes into other industries and craft. She grew up in a modest household and assumed that is how she was meant to live, not realizing she could get to another stage in her life. Scarcity is that you don't have enough of something. It comes with a sense of fear. * Abundance from an artist standpoint is not servicing every client. It is having enough leads coming in that you are doing QUALITY clients, the right kind of client for you. Once Anianne stopped feeling desperate and left the place of scarcity she was able to stop working 6 days a week, eventually cutting it in half and only working 3 days a week. She no longer came from a place of panic.
QUESTION: Where in your life are you living in abundance and scarcity?
Point #4: Your Mental Mindshift * Once Val left scarcity she wouldn't put up with the same bullshit. Clients coming in and telling her what to do, having an attitude, was no longer accepted. She knew she had the marketing tools underneath her belt to get another client so she doesn't have to put up with it. Now everyone that sits in her chair is someone that wants to be there and trusts her in her craft. Everyone gets the amazing experience. Marketing puts the perfect client in your chair. * Anianne bent over backwards for clients when she was living in scarcity. Even to the point of having to wear long sleeves to cover up her tattoos. She was making herself miserable by catering to them in fear of losing them if she didn't. Now coming from a place of abundance she is able to attract clients that she vibes and gels with. Scarcity doesn't exist inside DKW Styling Salon because the constant marketing is bringing new leads in everyday.
QUESTION: How would your life be different if you went from operating in scarcity to abundance ?
Point #5: Profit isn't just money * Although both Anianne and Val have received profit in the form of money, that is not the way it has shown up in their lives. The income Val sees is great but really the freedom is the biggest result. The ability to have quality time with her kids and husband, go on vacations, and do fun things together. That is what makes everything worth it for Val. * Although Anianne was making great money in Missouri she wasn't happy there. The clients and 12 hours days were draining her mentally, emotionally, and physically. It was making her miserable. BMS showed her a new way of life and having the ability to move to California has been the biggest form of profit that Anianne has seen. It's always been a dream to live by the beach and now that is a reality.
QUESTION: In what other ways do you see profit in your life?
Quote of the Week: "The system works, I'm here to say that as living proof. I'm grateful for it. I'm excited to see where it goes for DKW, BMS and for all our current and future students. I'm excited for them to get a taste of this. "
-- Valerie Plunk
"I went from making 4k a month to over 20k a month in barely over a year. Garrett would say jump, I'd say how high? I'd think he lost he damn mind but I did it anyway. That's why I believe in [BMS] so much... it has changed my life so drastically. "
--Anianne Rivera
Stay Tuned for Next Week's Topic....PROTECTION http://bigmoneystylistnow.com
In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best.
In This Week's Episode.....PRODUCTION Point #1: The Stylist Dilemma * Artists are not taught to market themselves. You have a skill to do hair but you can't figure out the missing piece, the business. * BMS gives you your life back. You think because you take all of these extra classes, and are good at doing hair you are going to be successful, but that is not the case. You're miserable because you are at the expense of your clients schedule, and their demands. You lose the love of the art.
QUESTION: How do you feel about your current business and marketing?
Point #2: BMS INTENSIVE vs BMS CONVENTION * BMS consists of learning the methodology of NBR, and business and marketing tactics. It's hard to explain what BMS really is. You're not sitting down watching someone do highlights. It's an experience. It is not just physical but emotionally, mentally, and spiritually. The new students expected a typical hair class. Play with a mannequin, look at some numbers... etc. When it came down it, they said it was nothing like any class they had ever attended. * Inside BMS Convention you are learning the NBR and business portion over a course of 3 days. The class size in much larger, 165 artists in 2017, 300 artists in 2018. BMS INTENSIVE is a more personalized experience. The classes are maxed out at 20 artists. That gives one on one access to all of the Coaches and Trainers, which gives them a larger grasp of what needs to be done when they get home.
QUESTION: What has your experience with hair classes been?
Point #3: Perspective of Significance * When an artist goes from seeing themselves as a hobbyist to the prize, it will change how you do business. You have to have that confidence and mind shift from your place of power, and market yourself as such. If you don't see yourself as the prize, you don't exude that confidence of the talent you have, then no one else will see you that way. * If you don't see yourself as valuable then it comes across in your marking. You have to believe not only in what you're selling but that you can deliver a quality product. If that confidence can't come across in your marketing then clients won't trust you. They will search to find an artist that they bond with and they believe can deliver the experience they want.
QUESTION: How is your view of yourself affecting your marketing?
Point #4: Strategic Seduction * Seduction is converting someone's mindset to get an outcome. Regardless of what you are selling, the buying cycle inside of a person purchasing decision comes to a series of yes. It is not manipulation, as you are not being forced to do or think anything. The client is slowing coming around to a new way of thinking with every "yes" they say. You still feel like you are in control, doing it on your time. Even if the client knows they are being seduced they still like it. * Over ten years Val made the decision to marry her now husband, Ryan. If he had proposed immediately after they met then her answer would have be "hell fucking no." There was a decade of work made to elicit a commitment. Big decisions take time. With NBR, or any high end service, if you are not properly seduced and you continue forward anyway, that will lead to buyers remorse. That is why CONVINCING someone doesn't work.
QUESTION: Where have you been seduced in your life?
Point #5: Stage 1: Communicate Message * Ways to communicate a message: photos. Danielle thought her pictures were good but she realized that her photos weren't selling. She had to look at what drew her in to buying. Being a good stylist isn't enough, you have to be a good marketer as well. She then began focusing on posing, styling, and critiquing her own work. Val had to learn how to guide the client, and then analyze her work form the photos. * Ways to communicate a message: videos. They can be live videos on Instagram, Facebook, or youtube videos as well. Videos are important because most artists are only taking pictures. When you start dong videos, you stand out from the crowd. On top of the clients see you, your personality, your mannerisms, and they are bonding to you and who you are, the correct clients will come to you. With live stream videos there is no editing, filtering, it's you raw. There is no hiding.
QUESTION: How are you communicating a message to your clients?
Quote of the Week: "You put yourself out there and people will come to you based on that. You don't have to be a celebrity in LA to get people to sit in your chair. You just have to be able to communicate a message."
-- Danielle White
"We are out to get results for everyone. We found this [BMS] is the most effective way to do it. Hands on training and then put some tension and competition with it. Everyone thrives. "
-- Valerie Plunk
"I talked to a lot of the students at the cocktail party and they said 'This [BMS] is nothing like what I expected. This is what I never knew was missing in all of my training. I didn't know this is what I needed and wanted... until I got it.' "
--Anianne Rivera
Stay Tuned for Next Week's Topic....PROFIT
In This Week's Episode.....POWER Point #1: Belief in Yourself Behind and in Front of the Chair * Danielle: Having a niche, owning your niche and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode. * Coach Ani: Most stylists are stuck in the box of what they believe they can and can't charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, "Fuck these rules, I'm not doing this! I'm going to make it up as I go because it doesn't matter!" This leads the way for others to do the same.
QUESTION: Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?
Point #2: It's an Inside Job * Everything begins with a shift and story inside of you which oft times won't happen until you're mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. Valuing yourself by saying 'no' raises the bar and creates a powerful place within yourself and your business. * Coach Ani shares her inspiring "sink or swim-no means yes" BMS journey and how she chose to make massive moves in her business, moves that first began taking place inside her own head. One by one, she began letting go of the stories: "You're supposed to take on all the clients, offer all the services - you're supposed to do everything! What are you thinking? You're turning away money!"
QUESTION: Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?
Point #3: The Toleration Game * Your life and your business are a result of what you choose to tolerate. There's a toleration game within how stylists and artists are treating themselves, what they have determined is the 'right' thing to do, what they have decided is the accepted modus operandi, and what is 'artistically correct.' * So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you're committed to and drained from what you tolerate. Your life cannot become more than you tolerate.
QUESTION:What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game?
Point #4: Reversing the Frame * The entire industry has been built to teach stylists to go to powerlessness. The highest form of dysfunction inside the game of being an artist is where you don't listen to your own voice anymore - where the client begins dictating your direction. * Coach Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in depth application process, which garnered greater respect from her clients as well as creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.
QUESTION: Where in your business will reversing the frame change the game for you?
Point #5: Create a Life That Actually Matters to You * There are things you are tolerating that need to become intolerable to you. At the top of Coach Ani's list of intolerable's: tardiness and being on call for your clients 24 hours a day, 365 days a year. * Finding your own power and letting go of bullshit results in turnarounds, breakthroughs, explosive business success, and peace & calm in artists' lives. Create a game and creation inside your artistic place that not only pays you what you're worth, but lets you enjoy your life outside of what you do in the business.
QUESTION: What are the top five things (behaviors, obstacles) you are tolerating inside your business - in front of and behind your chair - that if they became intolerable, your business would completely explode?
Quote of the Week: "I would get to this place of burnout and say, 'No, I don't want to be there. I don't want to do that!' I love hair. I love being in the game, but I'm going to set my own rules and create my own path."
-- Danielle White
"I haven't sacrificed shit, I've just let go of things that don't work."
--Anianne Rivera
Stay Tuned for Next Week's Topic....PRODUCTION
In This Week's Episode.....PROFIT Point #1: Setting Stylists Free * What does it mean to be a slave as an artist, in front and behind the chair? You are on the beck and call to your clients. They have full control over your business. They are running the show since you don't know how to market to get more clients in the chair at a higher price point. You're stuck in this rut of doing servicing everyone and working ridiculous hours. * The BMS students are doubling their income in less than a year. They get the freedom back and have more fun behind the chair. You see a spark come back alive and the artist come back out.
QUESTION: Can you relate to feeling like a slave behind the chair?
Point #2: The Story Behind Money * Danielle's perception of money changed when her and Garrett were going through a hard time. She considered hair to be a hobby at first. She had to grow up very quickly in order to provide for herself and her daughters. * Anianne has a balance of mom wanting to splurge and Dad wanting to save a little more. Val learned form her mom how to balance her check book at a young age. Money as a topic was a source of stress inside her household. Work ethic was engrained early for both in order to get what they wanted.
QUESTION: How is your background with money affecting you?
Point #3: Painful Process of Raising Prices * Stylists love their job. It is a vulnerable position to put a price on your art. The better an artists gets, they feel they shouldn't charge more because it's easy and fun. It is a very personal decision and can be confrontational when there is kickback from clients. * You need to see yourself as a business and remind yourself of that. Never apologize for raising your prices. Once you start doing it there is a sigh of relief that you took that leap and it gets easier.
QUESTION: When is the last time you raised your prices?
Point #4: Niching Gets You Rich * When you choose a niche it allows you to get really good at one thing. Would you ever want to get a boob job from a plastic surgeon who specializes in nose jobs? If you are an expert at something it allows you to charge more as well. No matter where you live you can make celebrity stylist pay. Living in a small town is no excuse. Danielle built her business in a small town. When you have a niche clients will even fly in to see you. * When you have a niche, YOU are the prize, not the clients. The artists general quality of life increases. You're time is more effective and you are no longer draining yourself for a little bit of money. It creates a balance of life.
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QUESTION: Do you currently have a niche in your business?
Point #5: Be Committed to the Numbers * Why do numbers matter? Artists assume the more time you are behind the chair the more money you have. That is not the reality. When you are tracking numbers you can easily see what doesn't work. When you find a system what works then you can continue to improve and make it better. * People love to live in ignorance because it give them an excuse to not build bigger shit. It's good to look at the reality of the situation. Ignorance is not bliss. It does not help you get to the true capability of what you could be doing.
QUESTION: Have you been tracking your numbers or living in Lala Land?
Quote of the Week:
"I know people say money doesn't buy happiness but I would beg to differ. Money alleviates stress. It gives you more freedom and that essentially gives you happiness."
-- Valerie Plunk
"If you don't know where you're at [with numbers], you don't know where you can go...The numbers don't lie. They show a clear story. You can't lie to yourself. They can show you a clear path of where you want to go."
-- Anianne Rivera
"Be real with yourself. If you're at a certain level, you say you don't need things. But if you get to the next level you would never go to the previous level... You have no idea many more people you impact in your life when you are raising the bar for yourself. So again it goes back to last weeks topic when I say 'don't be fucking selfish.' Take a good look at where you're at, take a good look at your numbers, and hold yourself to a higher standard. "
-- Daniell K White
Stay Tuned for Next Week's Topic....PROTECTION Protecting what you have built!
http://bigmoneystylistnow.com
In This Week's Episode.....PRODUCTION Point #1: Currently Sitting Pretty * The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money. * We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.
QUESTION: How were you raised to approach money?
Point #2: The Lack of Business in Front of the Chair * Danielle's upbringing with money pushed her to make her own money and be her own boss, but wasn't taught in hair school any background on business, which was the case for Val and Ani as well. * For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustle to get your own leads and learn marketing.
QUESTION: As a Stylist in your salon, do you prefer booth rent or commission based work?
Point #3: Learning Skills Behind the Chair * You won't be able to get the client in the chair to bring out the Artist as a Stylist if you don't know how to do the marketing behind the chair. * Danielle saw that regardless of all of the social media and location, Stylists are still being taught the same shit as before, in which one of the lies inside of the game is that working more = more money, debunked by the BMS team.
QUESTION: How do you avoid burnout for you within the hair industry?
Point #4: How to Market to Carve Out a Specific Niche * Know your craft and work smarter, not harder are the messages to teach in regards to being specific about what you as an Artist, analyzing the purpose behind marketing and raising prices to raise skill levels. * Attracting clients at a higher pay price shows that you believe in yourself and your art, learning how to handle the fear behind confrontation and defining what makes us passionate, getting paid more for doing a job that you love.
QUESTION: What does it mean to you to work smarter, not harder?
Point #5: Becoming Strategic in Selling What You Believe In * Marketing is the one skill that matters more than anything else inside of being a Stylists, which is what BMS is all about, as each member of the team shares how they hustle their way in Marketing. * The Artist rises when the results come, trusting the process that the BMS training works across the board from those willing to do the work.
QUESTION: The BMS Team talked about permission to no longer work Saturdays. Where in your world as a Stylist do you need to give yourself permission as well?
Quote of the Week:
"Work smarter, not harder."
--Anianne Rivera, from BMS 1.0
"A Marketer is someone that knows how to project a message, sharing the vision with others on where the Artist wants to go. Pay attention to what sells you and takes you down rabbit holes in social media, then make it your own. For me, I like selling and I'm easily sold, so I learned to pay attention to what other people were saying based off of asking myself, 'what do I like to buy?' doing marketing research. I had to figure out how to put my message out to the market place with a Call To Action and learning how to become strategic in selling something that I believe in."
--Danielle White
"There are tons and tons of case studies within the BMS program that has given Stylists freedom back because of the Marketing behind the Artist that can have the creativity to do what we love."
-Valerie Plunk
Stay Tuned for Next Week's Topic....PROFIT Where we close in on the cash!!!!
http://bigmoneystylistnow.com
In This Week's Episode.....POWER Point #1:Modern Slave Stylist * According to both Coach Val and Ani, if you don't have any freedom as a stylist, you are sacrificing days off and working on the weekends and bending over backwards putting ourselves INTO slavery according to Danielle learning skills to do hair but not the business side of it. * It's hard to say no to money, but instead stylists undervalue their time. Success was measured according to how full the books are and how many clients are done in a day, when it comes down to shifting the perspective to make more money working less hours.
Question: Where have you as a Stylist found yourself to be a Slave behind the chair?
Point #2: The Power Behind Artists and Running Businesses * The story in which stylists were told was that you just do what the salon is doing, and there wasn't any emphasis on the business side of things, which Danielle taught within herself to stop operating from the frames that were previously given. * If you have no ideas what your numbers are, you will remain stuck, begin to hate your job and clients and bounce OR you can join BMS Live and join the monthly training explained within the podcast by Danielle, Ani and Val.
Question: What is the purpose behind your power to do the work that you're doing?
Point #3: The Reward of the Ripple Effect * Power is about being willing to be uncomfortable to grow and learn, never apologizing for success and standing in your power for who you are, even if it means no longer having certain relationships remain in your life the more clear you become about how you want your power to be. * There's a "spidey-sense" is about being in tune with our heart more than our head, even when it doesn't make sense that pushes us beyond the fear listening to a little voice that eventually yells, "We're doing epic shit!"
Question: What is the Voice within your heart that tells you something different than what your head is telling you?
Point #4: The Power of Association * When we surround ourselves with people that are constantly leveling themselves up, they will push us to become a better version of ourselves. * Most individuals live and die in guilt and shame, which effects every human being, but a virus at the core for Artists, becoming powerless seeking validation instead of owning success within oneself, keeping the door open for limitless possibilities.
Question: Where do you feel guilt and shame over the story that you're telling yourself?
Point #5: Gaining Certainty and Progress Through Collaboration * One of the challenges that we run into is that we compare our current state with a highlight reel of all of the success that others have, creating a disempowering game of comparison. * The Game of Collaboration is about pushing yourself beyond anywhere you've ever gone before by putting blinders on towards anything that doesn't bring inspiration. We all have a story that's pushed us to where we're at.
Question: How do you deal with the disempowering game of comparison?
Quote of the Day:
"Don't apologize for who you are. Play to the biggest version of yourself."
--Valerie Plunk
"Gaining Power isn't about losing other people, but if you're losing yourself, it could be that you're not standing on your own. When you're sure of your own power, you become clear of where you want to go."
--Anianne Rivera
"It's the scariest thing to follow your Path of Power that your heart is pulling you when it goes against what others expect from you."
--Danielle White
Stay Tuned for Next Week's Topic....PRODUCTION Where we'll be dealing with the spicy topic of being liked or getting paid.
http://bigmoneystylistnow.com
Key Points Point #1: Toddler Hair to Bring New Techniques * Natural Beaded Rows (NBR) came about because of always having super fine hair and the desire to have full, great hair. * After looking at six different techniques and creating her own brand, Danielle realized that she is also an educator for a specific technique
Point #2: How to Become a Successful Business Owner * Big Money Stylist (BMS) came about through discussing the business aspect of being a salon owner, which is NOT covered in hair college. * It comes down to a marriage of being a business owner in front of the chair in order for the stylist to become an artist behind the chair.
Point #3: NBR Trainers: Val and Ani * It was an instant connection when Valerie Plunk found DKW Styling before even learning about BMS because of the desire that she also had to have bomb hair extensions. * As for Anianne Rivera, becoming part of BMS was getting pulled by the calling of learning the NBR technique.
Point #4: Carving Out Your Specific Niche * The desire of creating a specific niche in the hair industry by creating an environment for a stylist to solely do NBR brought about the training and podcasts * There's only so much that can be shared on an instagram post, so the next natural course of action became setting up trainings, conventions, and now the podcasts.
Point #5: Setting the Artist Free * Taking NBR to the marketplace became a solution to setting the Artist within the hair stylist free. * In order to do that, the Artist needs to know the business side behind the chair to make the art a reality.
__________________________________________ What's Covered Every Week, Every Month: Week #1: Power Week #2: Production and Perspective Week #3: Profit Week #4: Protection