True to Form: Recent Episodes
PatientNow
True to Form is the leading industry podcast that connects you to the people, technology and hot topics that shape the elective medical community -- hosted by Motivational Speaker, Inc. 500 Entrepreneur & Chief Evangelist of PatientNow, Tim Sawyer.
Audrey Neff sits down with branding strategist, speaker, and author, Leslie Tracey, founder of Diamond Hands Media, to unpack one of the most overlooked drivers of business success: intentional leadership.
Together, they explore why your brand is about so much more than a logo or website. It starts with who you are as a leader, the culture you create, the standards you uphold, and the experience your team delivers every single day.
From building authority and earning trust to creating a luxury patient experience, this conversation is packed with practical insights for aesthetic providers and practice owners looking to build a business that stands the test of time.
If you've ever wondered how the most respected practices consistently stand out in a crowded market, this episode is for you.
In this episode, you'll learn: * Why your identity — not your marketing — is your greatest competitive advantage * The difference between reactive and intentional leadership * How consistency compounds into authority and long-term success * What truly separates luxury practices from premium ones * Why your team is one of the most powerful expressions of your brand * Simple leadership habits that create stronger culture, better patient experiences, and lasting trust
Whether you're building your personal brand, growing a medical aesthetics practice, or leading a team, this episode will challenge you to stop chasing trends and start building with intention.
Audrey Neff sits down with Jordan White, founder of Urban Medical, for an honest conversation about one of the biggest forces reshaping medical aesthetics today: private equity.
Jordan shares why he explored traditional private equity opportunities before ultimately choosing a different path, offering a candid perspective on the potential pitfalls of PE, what he wishes he knew before entering platform discussions, and the advice every med spa owner should hear as they navigate this rapidly changing landscape.
Together, Audrey and Jordan unpack why so many practice owners misunderstand private equity, the risk of selling too early without fully understanding the long-term implications, and why education and strategic planning are essential to making the right decision for your business and future.
The conversation also explores the strategies driving Urban Medical's success, including increasing consultation conversion rates, confidently presenting higher-value treatment plans, creating experience-driven marketing that patients remember, and leveraging personal branding to build trust, authority, and demand in an increasingly competitive market.
Whether you're evaluating private equity or a growth partnership, looking to improve profitability, or focused on building a practice that commands premium value, this episode is packed with practical insights every aesthetic practice owner can apply.
In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom.
In this episode, Audrey Neff sits down with global branding strategist and luxury business expert Adam Haroun to explore why premium positioning may be one of the most overlooked growth strategies in aesthetics today.
Together, they unpack the dangers of discount-driven marketing, the psychology behind premium pricing, and what separates truly exceptional brands from practices that struggle to stand out. Adam shares practical insights on building perceived value, creating signature treatment experiences, elevating the patient journey, and developing membership programs that drive loyalty without relying on discounts.
Whether you're a practice owner looking to increase profitability, attract higher-value patients, or future-proof your business in an increasingly competitive landscape, this conversation offers a fresh perspective on what it really takes to build a luxury brand that commands attention and premium pricing.
In this episode, you'll learn:
- Why discounting may be costing your practice more than you realize
- The psychology behind premium pricing and consumer perception
- How luxury brands create demand without competing on price
- The role of language, branding, and positioning in shaping value
- Why signature treatments can help eliminate price shopping
- How to create membership programs that drive loyalty instead of discounts
- Lessons aesthetic practices can borrow from five-star hospitality brands
If you're ready to stop competing on price and start building a brand patients actively seek out, this episode is for you.
Resources: * Adam Haroun's Instagram * Audrey Neff's Instagram * Aesthetic Altitude * Aviva Aesthetics
Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profitability to retail strategy, expansion, and exit readiness, Shannon breaks down the numbers every owner should actually be paying attention to. Together, they unpack why being "booked and busy" doesn't always translate to profit, the hidden revenue leaks many practices overlook, and what it truly takes to build a scalable, high-value business that creates long-term freedom instead of owner dependency.
Audrey Neff sits down with Bonnie Benedetto, co-founder of Bella Body Medical Spa and founder of The Med Spa Summit, for a powerful conversation on entrepreneurship, leadership, and what it really takes to build a next-level med spa business.
From her unconventional path to med spa ownership, Bonnie shares the behind-the-scenes decisions, mindset shifts, and leadership principles that fueled her growth. Together, Audrey and Bonnie dive into the importance of intentional strategy — why sustainable success doesn't happen by accident, and how thoughtful decision-making across operations, culture, and patient experience is what separates good businesses from great ones.
Listeners will also get an inside look at a brand new event launching this May: The Med Spa Summit. Designed to be a conference like no other, this event brings together inspiring speakers and deep-dive, actionable sessions aimed at helping med spa owners break through to their next level of growth.
If you're serious about building a business that stands out, scales strategically, and leads with intention — this is an episode you don't want to miss.
Learn more and request your invitation to The Med Spa Summit: https://themedspasummit.com/
Four Seasons, Philadelphia | May 21-22
Private equity is one of the most talked-about topics in aesthetics — but also one of the least understood.
In this episode, Audrey Neff sits down with Tyler Weinberg, CEO of Aviva Aesthetics, to pull back the curtain on PE in the med spa space — from deal structures, valuations, and strategies to optimize EBITDA.
They unpack the key drivers of enterprise value, the most common misconceptions owners have, and the critical questions every practice should be asking before entering a deal process.
If you're growing, scaling, thinking about a future exit, or simply want to better understand where the industry is headed — this is a conversation you don't want to miss.
Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now.
Dr. Kay shares her journey from reconstructive surgery into aesthetics, how longevity medicine is beginning to intersect with cosmetic care, and what's driving growing interest in regenerative treatments and peptides like BPC-157. Together, Audrey and Dr. Kay unpack current industry debates (including PDGF), shifting consumer preferences around HA fillers versus collagen stimulators, and the realities of navigating social media responsibly as a medical professional.
The episode also offers practical guidance for providers evaluating emerging technologies and treatments — with an emphasis on clinical integrity, patient education, and building sustainable practices in a rapidly evolving landscape.
What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning out your people (or yourself).
Kim shares her journey from a flexible yet unfulfilling career to becoming a sought-after injector and respected business leader — and the pivotal moments that shaped how she leads today. Together, Audrey and Kim dive deep into what actually works when hiring in a competitive market, and explore how intentional culture and team cohesion become non-negotiables as you grow.
From expanding to multiple locations to implementing creative hiring strategies and building a team that truly buys into the vision, this episode is packed with real-world insights for practice owners who want sustainable success — not just fast growth.
Connect on Instagram:
Audrey Neff
Kim Burke
Aviva Aesthetics
Kiss Aesthetics
Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA multiples, and exit readiness, this conversation delivers clear, practical insights for aesthetic entrepreneurs focused on scaling strategically — whether they're preparing for a future growth partnership, transaction, or simply just aiming to thrive in an increasingly competitive landscape.
Resources: * Aviva Aesthetics * Skytale Group * Florida Healthcare Law Firm
Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe.
Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore the evolution of patient behavior, the increasing role of AI in search engines, and the essential components behind building an unstoppable growth engine.
With deep dives into practical tactics like local search optimization and proper lead nurturing tactics, the episode expertly guides listeners through the dynamic and often daunting terrain of digital marketing in the aesthetics industry, making it a must-listen for any medical spa owner.
In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and Jeff Cohen — founder of the American IV Association, the American Peptide Association, and the Florida Healthcare Law Firm — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to the current realities of med spa entrepreneurship, private equity and consolidation, this conversation offers a candid discussion that challenges industry norms and empowers practice owners to think differently about growth.
Full episode also available for viewing on YouTube.
Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding role of peptides and regenerative medicine.
Packed with insights, strategy, and substance, this episode is a must-listen for any aesthetic leader looking to grow their business and redefine what it means to deliver care that goes deeper than skin.
To learn more about The Wellness Aesthetic Fusion Method click here.
Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success along the way.
Together, the pair dive into topics ranging from empowering med spa owners to step out of their comfort zones, breaking through industry misconceptions, and exploring the impact of consolidation and private equity in today’s current state. Packed with humor, passion, and candid insights, this episode offers listeners practical strategies and fresh perspectives on how to disrupt the status quo to build a thriving aesthetics practice.
Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what can often feel like a lonely path.
Audrey and Alexis discuss why fostering community over competition is essential for the future of aesthetic medicine, and how authenticity — both online and offline — can build stronger connections with peers and patients alike. From managing complications and communicating risks transparently to balancing business and life while staying true to yourself, this conversation is packed with empowering insights for every injector. Whether you're new to the field or a seasoned provider, this episode is a powerful reminder to own your journey, celebrate your wins, and find your people.
Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025, including how to select professional-grade supplements, implement functional lab testing, and build comprehensive GLP-1 protocols that incorporate nutrition and gut health. They also share practical tips to enhance patient outcomes, drive retention, and stay ahead in an increasingly competitive landscape. Whether you're new to nutraceuticals or looking to elevate your current offerings, this episode delivers actionable insights to help you thrive at the cutting edge of aesthetic medicine and wellness.
Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also touch on the role of social media, the significance of self-investment, and their shared excitement for the upcoming Aesthetic Extender Symposium to be held August 7-10th in Boca Raton, FL – and why every injector should put this must-attend event on their calendars in 2025.
Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves out time, capitalizes on trending content, and stays unapologetically authentic.
Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your team to thrive.
Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today’s competitive market. Don’t miss this insightful and game-changing conversation with two industry experts.
Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.
Audrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always staying “true to form."
Audrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also hear expert insights on scaling to multiple locations, practical strategies for improving patient experiences, consultation techniques, launching a private-label skincare line, and more, all while navigating the evolving landscape of medical aesthetics.
Audrey Neff speaks with Dr. Gretchen Frieling (“Dr. G”), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G discuss perseverance, the power of creative entrepreneurship, leveraging social media, fostering team empowerment, and the art of balancing personal ambition with professional growth.
(*Episode Sponsored By: Coverwell)
Audrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical field, highlighting the often unforeseen complications and the gap in patient care that needs addressing. This candid discussion underscores the significance of setting patient expectations, informed consent, proper education, thorough screening processes, and the essential defensive measures practices should adopt—emphasizing the role of businesses like Coverwell in providing a safety net for both practitioners and patients.
Audrey Neff sits down with Olivia Salmen, advanced aesthetic nurse injector, national trainer, and “Best Injector of Nashville” by Nashville Scene. From excelling at the consultation, navigating patient objections, improving your before & after photo process, public speaking, and more, this episode unpacks it all when it comes to mastering the art of selling yourself…whether it's in the audience of patients or peers. With 135K followers on Instagram and 187K on TikTok, Olivia also breaks down her insights to social media success, including lessons learned along the way and expert tips for building your brand online. Having both broken into the medical aesthetics field at the ages of 22, Audrey and Olivia dive into their personal experiences over the last nine years around building credibility and trust as some of the industry’s younger speakers/trainers, plus share their advice to fellow ambitious aesthetic professionals. Don’t miss out on this insightful conversation, packed with practical advice, industry secrets, and forward-looking trends.
Audrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also dive into their valuable insights into our rapidly evolving industry, from private equity roll-ups to trends and future predictions. As a renowned cosmetic surgeon with over 15K followers on Instagram, Dr. Barbarino also shares her unique strategy behind building a strong social media presence, giving listeners a peek into her humorous and authentic approach to content creation.
In this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion topics include building a strong team culture, determining your unique approach to patient care, navigating industry changes, becoming a key opinion leader (KOL), and the unparalleled power of networking. Stay tuned for part two of this episode, where Dr. Sheila Barbarino and Audrey Neff continue their riveting conversation on the evolving landscape of the aesthetics industry, social media strategies, and more.
In this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry, Fran shares a profoundly personal story, detailing his recent health challenges, including a brain tumor surgery that led to temporary facial and vocal cord paralysis. Audrey and Fran reflect on their respective medical journeys, emphasizing the critical importance of being proactive, the power of positivity, and controlling mindset in overcoming life’s severe obstacles. Fran's narrative is not just one of resilience but also of forward momentum, as he also transitions into an exciting business update for the continued growth of Acara Partners and Princeton Medspa Partners, which just completed a successful funding round of $120 million aimed at their acquisition and expansion strategy. The episode is a testament to the blend of personal strength and professional prowess, making it a must-listen for anyone in the medical aesthetics field.
In this week’s episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the table, providing invaluable insights into the challenges and opportunities that exist when adding IV therapy into an existing business model and/or starting and growing your own IV therapy practice. Tune in to hear the most common misconceptions about starting an IV therapy business, emphasizing the nationwide regulatory and compliance intricacies. David and Autumn highlight the pivotal role AIVA plays in creating one voice for the industry – offering crucial support and resources from business guidance, vendor selection, certification processes and more. The three also share their excitement about the upcoming VIBE Conference to be held in Boston, MA on September 8-9, which will provide cutting-edge clinical and business education for medical providers and practice owners in all stages of business in the rapidly growing world of IV therapy.
In this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Holden, who also faced a serious health scare this past year, to share her journey and insights. Throughout the conversation, Audrey and Amanda explore how mindset and gratitude play crucial roles in overcoming adversity. Dr. Holden shares her experience dealing with a severe spinal issue and subsequent surgery, offering listeners invaluable lessons on maintaining a positive outlook and the importance of surrounding yourself with people who push you to dream bigger than you ever thought possible. The pair also delve into their shared experiences of how the unwavering support from the medical aesthetics community helped them get through the darkest of times and to always remember that "you are the dreamer of your dream."
-The role of GLP-1 medications: While helpful, these medications should be seen as tools within a more comprehensive weight loss strategy
-The longevity of weight management: The maintenance phase post weight loss and continuing healthy habits for life
Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’
In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.
In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and hiring protocol for new injectors -Why open communication and setting realistic goals are essential for patient satisfaction and managing expectations -Tips and tricks for having a bulletproof before & after photo process in your practice -The art of saying "no" to patients and how to master the conversation -The importance of having a confident, yet calm presence in the treatment room with patients -Her expert advice around cannula vs. needle, using ultrasound, and so much more..
Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including:
- Successes & failures of her membership program, which is now bringing in $150k MRR - Her unique approach to the consultation & how to avoid de-valuing yourself - Creating elegant, sophisticated experiences for patients - How to raise prices while still growing your client base - Introducing new technology and devices into your practice - Building a loyal team that is aligned on the same vision - And so much more...
Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations with deal structure, and other crucial components to consider when growing, scaling, or selling your medical aesthetics practice in 2024 & beyond.
Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to watch in the industry. Tune in to hear how MedShift's unique business model is helping practices focus on their true mission of treating & retaining patients, while also building a financially healthy business. Plus -- the three discuss the exciting launch of the new MedShift Store -- a first-ever aesthetic ecosystem offering a one-stop online marketplace for aesthetic supplies, top brands, device consumable and product bundles. Through the new MedShift Store, aesthetic practices can maximize their savings with new programs designed to make practices more profitable while reducing the cost of operating their business.
Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.
In this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical, a men's-only health & wellness clinic in Oakbrook, IL, Tim breaks down the economics of offering sexual wellness treatments in your practice and the concept of "profit with purpose." In today's current state, with males continuing to represent a valuable addressable market in both wellness & aesthetics, incorporating sexual wellness in your practice not only can create an opportunity for higher returns, but more importantly, an opportunity to provide life-changing care for the 30+ million men across the U.S. who currently suffer from erectile dysfunction.
Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health & potential impacts, plus trends that will continue to mold the future of the $18B medical aesthetics industry.
Audrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mindset, and exiting the comfort zone. Yvonne also shares her inspiring journey of overcoming adversity and how it eventually drove her into medical aesthetics -- where she now dedicates her career to empowering injectors to not only advance their clinical skill set, but to uncover their true potential, create financial independence, and build successful businesses.
Krystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthetic extenders' clinical skill sets & business acumen. Krystie also shares her start-up journey since opening the doors to her South Florida-based practice, Lennox Aesthetics, back in April 2023. Tune in to hear Krystie's journey, how she identified her niche, developing a "fresh approach to aesthetic medicine," how she retains patients, and so much more.
Kara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aesthetic medicine...
Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to miss.
Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.
Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions & dreams, but people who are going -- or have already gone -- where you want to go.
Audrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability.
As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practice owners in leveraging this once-in-a-lifetime opportunity in the new era of aesthetics.
Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...
Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.
Host Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive social media growth over the last few years.
Healthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Association (AIVA) which is dedicated solely to providing this information to IV therapy providers and business owners nationwide.
Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.
Host Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners.
While demand for aesthetic treatments remains strong, the rising inflation, shortage of workers, and federal rate hikes are bringing a sense of uncertainty for the future. Tune into this episode to hear insight from successful medical spa owner, Warren Danforth, and what he predicts for the future of our economy, workforce development, and whether we are headed towards a repeat of 2008.
Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.
Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.
Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.
One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.
Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including:
- How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments
- The importance of consistent, quality patient care over everything else
- How aesthetic treatments can change lives, not just looks
- Where the regulatory environment is headed with increased market penetration
- How they've been able to elevate their business to where they are now booking 600 appointments a month
Chief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.
Industry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.
Dr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate your practice, plus the importance of having avenues for patients to finance higher-cost treatments, yet still get the care they deserve.
Pioneer in aesthetics and CEO of Suneva Medical, Pat Altavilla, appears on this week's highly anticipated episode to unpack how the last 16 months has impacted the current state of the industry today. Pat dives into the underserved Millennial & male markets, why your existing patients are the lifeblood of your business, and how regenerative aesthetics will play a key role in the future growth of this industry.
CEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice for providers entering the marketplace & how they can choose devices more effectively for the patients they serve.
Internationally recognized medical expert focused in women’s health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the importance of transparent patient communication, and why it's critical to be proactive vs. reactive in business.
Partner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your business vs. just in it.
Partner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.
Business partner duo of the Revenue Doctors, Nathan Strom & George Scandalis, join Tim Sawyer on this week's episode to break down how practice owners can grow their business in today's digital world. Tune in to hear some powerful marketing statistics in today's current landscape, how to leverage video to drive patient leads & the importance of keeping education at the forefront in your practice.
One of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why branding your skincare the right way will set you apart in this industry.
Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.
Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.
A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.
Internationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet.
CEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.
One of our most popular guests and successful practice owner, Warren Danforth, returns to the program to share his perspective on what the medical aesthetic landscape will look like this year. Warren dives into how his med spa has been performing, what changes he's seen - plus the impact of stimulus, working from home, and what he believes will drive consumer demand in 2021.
Internationally renowned plastic surgeon & med spa owner, Dr. Stanley Okoro, returns to the show to delve into the driving factors behind how he's managed to almost triple his practice volume this past year, including the vital importance of building long-lasting relationships with your strategic partners to help set your practice up for success for the long haul.
Industry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.
Bryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitability in 2021.
Host Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in your practice to be more efficient, more productive, and most importantly, more profitable.
Returning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all levels within the elective medical community.
Robert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the end of the day, "just do right," & treat patients the way they want to be treated.
GREATEST HIT EPISODE! Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.
Industry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practice & the medical spa industry at large.
Kelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrative medicine. Also hear the ins and outs of building a booming business, including why your team is everything & the importance of baking an attitude of resilience into your practice culture.
Rhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up providers, the importance of growing organically & why you should always fit your practice to your patients, not the other way around.
CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.
Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.
Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.
Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.
Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.
Christina Imes & Ellen Dumbovic bring a breath of fresh air to True to Form to share their strategies for staying dialed in & mentally focused during today's turbulent times. Tune in to hear the trends they are seeing on both the surgical & non-invasive side of cosmetic medicine, the importance of leveraging vendor relationships & how to effectively capitalize on the spike we are seeing in consumer demand.
Dr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.
True to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.
Warren Danforth, owner of Spa35, voted Idaho's best medical spa, shares his experiences since launching his practice back in 2006, including proven tips for scaling your business during a crisis and how deeper connections can be made between patient & practice.
Successful practice owner and nationally recognized master injector & trainer, Tara Delle Chiaie, talks about how to be resilient in the face of adversity. Tune in to hear how she leveraged her background in primary care to keep her New Hampshire-based practice relevant during the shutdown, how to shift your "sales" mindset to deliver a red-carpet experience every time, and why she firmly believes aesthetic medicine is essential for the overall health & well-being of her patients.
Host Tim Sawyer has a heart-to-heart conversation with our #TrueToForm family to reflect back on what the elective medical community has endured over the last four months. From how to channel anxiety to improve your business, lessons learned along the way, and the critical role that patient communication will continue to play in the future of your practice, this episode serves as a reassuring reminder for all of us to keep pushing forward.
Jenny Lamothe of Lakes Dermatology, dives into how their Las Vegas-based practice is performing post-pandemic, including why they had one of their busiest months yet this past June. From their most-requested treatments, COVID-19 practice tips, and their unique philosophy behind educating patients to convert more sales, this episode shares an encouraging message for other aesthetic practices navigating through today's new normal.
Celebrity surgeon does rare interview with Tim Sawyer: Discover the philosophy behind the success of the most recognized plastic surgeon in America -- his big why, his vision for the future of less sales & a more efficient, direct doctor-to-patient experience. Bonus - he also shares his favorite rapper!
One of our most popular guests, Kristy Murrow, PA-C, returns to #TrueToForm to share her experience since reopening her Oklahoma City-based practice, Mariposa Aesthetics & Laser Center, on May 1st. Tune in to hear real data on how her patient business is performing 30 days later, the lessons learned along the way, and the #1 thing she attributes to the success of her practice, post COVID-19. This is an episode you won't want to miss...
David Pataca, Executive Regional Director of leading aesthetic device company, Candela Medical, comes on this week's episode to share his perspective, thoughts, and insights on the future of the elective medical industry -- including why chaos creates opportunity for those who capitalize on it now.
Award-winning Beverly Hills dentist, Dr. Kourosh Maddahi,comes on this week's episode of #TrueToForm to share why finding and sticking to your passion is the most valuable investment you can make to your business. Also, tune in to hear some practical tips around patient hygiene and safety you can implement in your practice today.
In honor of Autism Awareness Month, Clementine Bentley, successful practice owner and skilled esthetician, joins True to Form to talk about her journey from being born with Fragile X autism to becoming a driven entrepreneur in aesthetic medicine. Tune in today to hear her inspirational story in one of our most powerful episodes yet...
In today's world full of economic challenges and uncertainty, Dr. Jill Lezaic comes on #TrueToForm to share a much-needed, positive message with our community of listeners. Tune in to hear how today's pandemic has impacted her Florida-based aesthetic practices, yet why she firmly believes her business will emerge even stronger after this -- in all things...
Leading practice management consultants & father-daughter team, Jay & Mara Shorr, join #TrueToForm to share their step-by-step approach to surviving & thriving during COVID-19. Tune into this week's episode to hear expert tips around planning for the future & what to focus on now to weather the storm - including why you should never, "let perfect get in the way of good."
Cosmopolitan Magazine's Top Doctor of Texas and owner of The Plastic & Cosmetic Surgery Center of South Texas, Dr. Thomas Jeneby, shares his secret sauce behind building a social media empire, including the importance of authenticity. Also - hear expert tips around practicing telemedicine to cope with COVID-19, and some keen words of advice for fellow practice owners going through this difficult time.
As small business owners, it's no secret that the coronavirus pandemic is affecting all of us with increasing force each day. CEO of The Esthetics Center of El Dorado Hills, John Wheeler, dives into why culture, core values, and leadership will play the #1 role in sustaining the long-term success of your practice when we all eventually emerge from COVID-19.
Dr. Susan Wilder, founder & CEO of LifeScape Premier, unpacks her unique holistic approach for improving overall patient health -- something critical for all of us right now given today's current climate. Also hear the proactive measures she has taken to address COVID-19 & some tips for sustaining & protecting your practice during this turbulent time.
Lifelong entrepreneurs, Steve & Joniann Marchese, share their inspiring journey behind founding LightStim -- now the largest manufacturer of FDA-cleared LED light therapy medical devices. The power couple also opens up about some personal experiences, revealing the tried-and-true benefits that LED light therapy can have on patient results both in & out of the office.
Host Tim Sawyer chats with David Mandell, attorney & wealth management expert from nationally-known firm OJM Group, about today's most heightened topic -- the coronavirus. Gain insight into the projected impact this outbreak will have on our economy, as well as some valuable investing tips for physicians & entrepreneurs in elective medicine.
Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.
Host Tim Sawyer chats with leading healthcare attorneys Michael Byrd & Brad Adatto, in which they share expert advice around ensuring your practice is operating in legal compliance, including how to keep your practice’s patient data fully protected when working with third party vendors.
Licensed Esthetician and Master Trainer for DermaConcepts, Candace Noonan, walks listeners through her step-by-step checklist of how to improve retail sales in medical aesthetic practices. Through sharing what ignited her passion for skincare early on, Candace delves into the most effective ways to motivate employees, improve patient loyalty, and why skincare represents a profitable gateway into more revenue opportunities than just one...
Financial expert & CEO of Fortis Medical Group, Anthony Castore, breaks down his proven methodology for maximizing profitability in elective medical practices. Tune in to hear valuable tactics & tips for managing cash flow, the importance of KPIs & how much money you should really be spending on marketing to ensure your practice grows in the right direction...
Host Tim Sawyer brings Crystal Clear CEO, Adam DeGraide, back on #TrueToForm to address the alarming challenges that have come to light since Google's most recent ad ban on some of the most popular elective medical treatments. Tune into this week's emergency episode to learn the pitfalls to avoid and effective strategies you can implement today to prevent damage from Google, Facebook, and Instagram policy changes now, and in the future.
Dr. Mark Turshen, co-founder of Direct Doctors -- the first & only Direct Primary Care practice in Rhode Island -- sits down in-person to chat with host Tim Sawyer. Dr. Turshen sheds light on the evolution of healthcare in today's digital age, how Millennials are changing the industry, and his inspiring journey from traditional medicine to becoming a self-made entrepreneur. Also - hear why he attributes BELIEF to the roaring success of his unique primary care business model.
Dr. Jonathan Kaplan, board-certified plastic surgeon and founder/CEO of BuildMyBod Health, dives into the importance of applying statistical data to all aspects of practice management. Tune in to hear valuable tools you can use for improving lead generation, patient conversion, and retention -- including the secret behind how he grew his email database by 4,800% in just six years.
Kicking off 2020's first episode, Tim Sawyer returns as host and chats with Dr. Edward McLaren, an entrepreneurial Prosthodontist, who talks about the industry-wide convergence of aesthetics & dentistry, and its true relevance to all practices of elective medicine. Hear insightful advice around building self worth, scaling yourself & how we are all wired for growth -- both in business and life.
Host Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.
In the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips & tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's success.
In the third episode of #PracticeManagementMonth, guest host Adam DeGraide chats with Tami Pickens, President of insurance company, ISU-ARMAC. Hear expert advice around ADA compliance, choosing HIPAA-certified vendors, and the importance of having cyber liability coverage -- as well as the detrimental consequences that can surface if you do not.
In the second episode of #PracticeManagementMonth, respected authority, Terri Wojak, talks in-depth about the significant role skin care plays in the success of any modern aesthetic practice.
Hear expert tips for motivating employees to sell value over price, the importance of staff education, and Terri's proven formula for increasing profits through effective retailing.
In the first episode of Practice Management Month, host Tim Sawyer chats with Crystal Clear’s EVP of Training, April Linden, and Joni O'Leary, VP of Marketing for leading hair restoration practice, Ziering Medical – who provides a step-by-step blueprint in how to effectively grow your elective medical practice. Also, hear powerful insight into what has attributed to the success of their thriving practice, including the value of CRM for increasing conversion, the importance of knowing your numbers, and why you can’t manage what you can’t measure.
Power couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the services you offer.
From student to teacher, Dr. Stephen Cosentino - founder of Empire Medical Training - shares what drives his passion to continually educate and train our industry. Hear why sharing knowledge is power, and why you can't build a thriving practice without a thriving team.
Successful plastic surgeon, father of three, and Columbus Business First '40 Under 40' award recipient, Dr. Stephen Nogan, shares his experience in transitioning from university medicine to private practice. Hear the value in hiring honest people, developing real relationships with patients, and what drives his MO of always remembering the WHY and staying true to his roots.
This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things may get...
Triple-board certified plastic surgeon, Dr. Samuel Lam, shares his experience in why great leadership, smart hiring, and persistent learning lay the foundation for building a booming business. Hear the story behind his journey, how his parents inspired his career, and Dr. Lam's words of advice for the next generation of docs to, "hurry slowly" -- Festina Lente!
Board-certified physician, Dr. Nicole Norris, appears on this week's episode of True to Form to share how she successfully transitioned from practicing family medicine to pursuing her dreams of opening up a medical spa. Hear her challenges, expert advice, and her unwavering belief in doing, "whatever it takes" to achieve your goals, both in business and life.
In this week's captivating episode, Dr. Louis Malcmacher, shares his unique story behind what ignited his passion to start the American Academy of Facial Esthetics (AAFE), what drives his motivation to improve the industry's standard of training for physicians, nurses, and dentists - AND how family life keeps him young. Bonus – hear expert tips on how to make injectables a profitable focal point in your business, and some exciting news about the launch of the AAFE’s newest training course, the Medspa Business Academy - coming to a city near you!
This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's massive ad ban means for you, and what can be done today to minimize the damage.
Host Tim Sawyer sits down with the Forever Student, Dr. Laurence Rifkin, who talks in-depth about the infinite value of learning, the importance for cosmetic dentists to always work inside their scope of excellence and training, and his unique method of blending science and art to create natural-looking beauty.
Owner of Rejuvenate Med Spa and successful entrepreneur, Christina Imes, joins host Tim Sawyer to share details inside her journey from stay-at-home Mom to multi-million dollar business owner. Christina sheds light on the key economic drivers of her med spa revenue, the importance of building relationships with your medical reps and staff, and why it's paramount to, "hire for your culture, not for the talent."
Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive marketplace of San Diego, CA. Hear how to leverage social media to increase patient connectivity, their take on the proliferation of non-invasive technology, and some valuable advice to young plastic surgeons entering the private sector of aesthetic medicine.
Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BONUS – hear public speaking tips from both Dr. Tager and Tim Sawyer, two highly sought-after speakers in the elective medical arenas.
Managing Partner of Mariposa Aesthetics & Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success & pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as building a winning culture & team.
Owner of Ozark Regional Vein Center, Renew Aesthetics at Pinnacle Point, and RealSelf Top Doctor, Kevin Haney, joins True to Form to talk about his professional journey from aspiring veterinarian to world-class physician. Dr. Haney shares his personal take on the importance of customer service, the power of being yourself, and why your people are your practice’s best advocates. Host, Adam DeGraide, also brings in Alex Talley, Dr. Haney's Marketing Director, who shares valuable insight as a Millennial on the world of marketing and the changes he foresees coming in elective medicine.
True to Form host, Adam DeGraide, joins Dr. Larry Moray, owner of The Happy Tooth – a North Carolina based practice specializing in orthodontics, cosmetic, and family dentistry. With over 10 locations across the state and growing, Dr. Moray talks about his journey to success and the lessons he's learned along the way. Hear insight on the evolution of technology, his passion for giving back, and Dr. Moray's strong belief in the power of hard work.
Top dermatologist and owner of North Dallas Dermatology, Dr. Mary Hurley, joins host Tim Sawyer during this week's informative episode. Recognized as one of the, "Best Doctors in Dallas," by D Magazine for the past 15 years, Dr. Hurley talks about the evolution of her practice and her unique approach to the application of combination therapy to achieve natural-looking results. Dr. Hurley also shares expert advice on investing in the right laser to treat your patient base, as well as the secret ingredient in creating a world-class experience.
Guest host Adam DeGraide joins medical spa entrepreneur, Darren Thornley, for the fourth and final episode of our exclusive VCS series. As the owner of Delta Laser & Skin Care Centre, Lougheed Laser Centre, and Guelph Medical Laser & Skin Centre, Darren shares how he broke into the aesthetic industry as an outsider, and the journey behind building three profitable practices throughout Canada. Hear some expert tips and the mistakes to avoid, from successful businessman and avid world traveler, Darren Thornley.
One of the top ENT and facial plastic surgeons of Texas, Dr. Daniel Leeman, and his Marketing Director, Ruby Leon, join host Tim Sawyer to share invaluable insight into what has attributed to the roaring success of their Austin-based practice. From effective social media tips to how to create a winning culture and team, you won't want to miss the key takeaways in this powerful episode.
True to Form guest host, Adam DeGraide, sits down with Dr. William Mack, Tampa-based oculoplastic and facial cosmetic surgeon. As the owner of The Mack Cosmetic Center, he shares insight on the patient experience, his practice's unique selling proposition, and his balance between being a business owner, father of four, and local basketball coach.
RealSelf top doctor, owner of Chernoff Cosmetic Surgery, and triple-board certified facial plastic and reconstructive surgeon, Dr. Gregory Chernoff, joins True to form guest host, Adam DeGraide, at Vegas Cosmetic Surgery to share stories of his 25-year long journey, where he started, where he is now, and his insight on the future of modern medicine.
True to Form guest host, Adam DeGraide, catches up with double-board certified plastic surgeon and owner of Georgia Plastic and Reconstructive Surgery, Dr. Stanley Okoro, at Vegas Cosmetic Surgery. Locally known as, "The Bow Tie Doctor," Dr. Okoro shares his personal experience and MO on how to run a successful practice and create a five-star patient experience.
Leading healthcare attorney, Brad Adatto, partner at the ByrdAdatto Law Firm, sits down with host Tim Sawyer to share his expertise and legal advice in how to ensure your practice is operating in line with federal and state regulatory compliance.
Host Tim Sawyer chats with successful Millennial and Crystal Clear Marketing Director, Audrey Neff, in this week's no-filter episode to gain industry insight straight from the horse's mouth. Hear her thoughts, choices, turn-ons, and turn-offs, when it comes to choosing an aesthetic provider and tips to grow your Millennial patient base.
Board-certified plastic surgeon, RealSelf top doctor, and owner of Athena Plastic Surgery, Dr. Avron Lipschitz, joins host Tim Sawyer to discuss how to build a thriving aesthetic practice based on facts, not feelings. Dr. Lipschitz shares the true power of passion and the vital importance of running your practice as a BUSINESS.
Host Tim Sawyer chats with Dr. Jennifer Pearlman of Toronto, Canada, who is a leading expert in all facets of anti-aging, wellness, and aesthetics. Dr. Pearlman is also a national contributing health expert to the Globe and Mail Newspaper, Huffington Post, and has numerous television and publication appearances. Listen to her fascinating insight on the evolution of hormone therapy, as well as the importance of genetics in the creation and delivery of Precision treatment protocols to sustain youthfulness and vitality during the natural aging process. Dr. Pearlman's passion, in-depth knowledge, and relentless commitment to excellence are on full display throughout this powerful episode. Tap into your natural flow to live long and live well!
Multi-practice owner and anti-aging expert, Dr. Michael Bedecs, takes you step-by-step on how to effectively and profitably integrate hormone replacement therapy, retail, and a world-class patient experience into your practice. PLUS - expert advice on the shift from insurance-based to cash-based medicine so that you, too can control your own destiny.
Vanessa Florez joins host Tim Sawyer to talk about her path to creating a network of over 1 million social media followers and the excitement surrounding the upcoming Aesthetic Everything Beauty Expo.
Dr. Michael Gold, founder and medical director of Gold Skin Care Center, Advanced Aesthetics Medical Spa, The Laser & Rejuvenation Center, and Tennessee Clinical Research Center, joins host Tim Sawyer to share his insight on everything from finding the right mix of technology, fillers, neurotoxins, and skincare products, to create a world-class modern medical practice.
Crystal Clear President, Tim Sawyer, chats with AmSpa Founder, Alex Thiersch, and the Expert's Expert, Terri Ross of Terri Ross Consulting, about the key takeaways from the 2019 MSS and the exciting changes going on in the modern medical spa community.
Hosted by Tim Sawyer, President & Co-Founder of Crystal Clear, True to Form is a regular podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for 28+ medical associations.
Episodes encompass in-depth discussions with some of the nation’s most successful elective medical practices and KOL’s while highlighting emerging industry trends, top strategies in digital marketing, and constructive management techniques. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your medical practice with the authentic, the transparent, Tim Sawyer.