Ace The Gram: Recent Episodes

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Today is our last ever ATG episode

We've lost our trademark battle with Instagram and it's time to move onto bigger and better things

This is goodbye for now but keep your eyes peeled for our return... it will be new and improved and different

Thanks you so much for listening to our podcast, we love you and goodbye x

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It's been a big week for tech platforms... Meta is laying off 13% of their staff, Elon is playing havoc with Twitter and Amazon is freezing hiring...

Today we talk about everything social media and tech and break down the following topics:

• Viv's top 5 takeaways from Odette Barry's PR summit

• Viv and Tash's favourite podcasts of 2022

• How brands are using BeReal

• How TikTok is planning to pay creators more... TikTok pulse

• The Instagram comment pop up helping hateful language

• How brands will be able to see influencer's media kits ON creators Instagram profiles

• The funniest 'verified' tweets

For more on Tash and Viv check out

@acethegrampodcast
@vivconway_

@tastefullytash

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Have you or a friend ever suffered online bullying or harassment?

Whether it's personal or directed at your biz... we've developed a list to help you through!

Strategies include organisations to reach out to + tools you can utilise to hide comments etc on social media platforms

Check out the Harmful Digital Communications act: https://www.legislation.govt.nz/act/public/2015/0063/latest/whole.html

For more on Tash and Viv check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we talk about something that's been on our radar for a while. We weren't sure whether to give it any air time but we decided to touch on it to talk about the impact it has on those who it targets

The convo about this topic starts at 30mins

We also cover:

• travel hacks to save money + have a better airline experience

• "The Playlist" on Netflix about the Spotify story

• Profitability - big businesses who aren't profitable... they might surprise you

• the best boomer comments on FB

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Viv is back from the USA and full of marketing inspo she shares with us!

We also cover:

• why Crocs are marketing icons

• Instagram unrolls their scheduling tools

• Kayne buys conservative social media platform 

• Is Instagram becoming Myspace by having profile page songs?

For more check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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We will be back in two weeks!

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Today Viv gives us the lowdown on what she learned from the epic GC GGO launch into Aus!

The ep covers:

• the pros and cons of a launch party

• the importance of knowing your intention

• what Viv would do if she was to do it again

• the stories from the launch party night

• tips and tricks for other branded events

For more on Viv and Tash check out:

• @acethegrampodcast

• @vivconway_

• @tastefullytash

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It's GGO launch party week in the GC

We cover:

• Viv's learnings from planning a product launch party

• Tasha's tips for a successful product photoshoot

• TikTok's latest controversies (Mikayla cancelled from her influencers work hard comments)

• Pinned posts on Instagram

• Reply to comments on Insta with reels

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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It's GGO launch party week in the GC

We cover:

• Viv's learnings from planning a product launch party

• Tasha's tips for a successful product photoshoot

• TikTok's latest controversies (Mikayla cancelled from her influencers work hard comments)

• Pinned posts on Instagram

• Reply to comments on Insta with reels

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Have you ever wondered what the difference is between the businesses who 'get it' on social media versus the ones who miss the mark...

Today we talk to Amy from Confetti Rebels. Amy is one of the businesses who "get it"

She covers:

• how and why she started Confetti Rebels

• as a female empowerment biz, how she navigates political and social issues

• TikTok vs Instagram content

• tips for how to be the face of your biz

• the keys to real connection with your audience

For more on Amy, check out: @confetti_rebels

For more on Ace the Gram check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Have you ever wondered what the difference is between the businesses who 'get it' on social media versus the ones who miss the mark...

Today we talk to Amy from Confetti Rebels. Amy is one of the businesses who "get it"

She covers:

• how and why she started Confetti Rebels

• as a female empowerment biz, how she navigates political and social issues

• TikTok vs Instagram content

• tips for how to be the face of your biz

• the keys to real connection with your audience

For more on Amy, check out: @confetti_rebels

For more on Ace the Gram check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we sit down with Torrell Tafa on how he dominates TikTok!

With over 400k followers on TikTok and 8m likes, Torrell shares:

• how to create better content for Tiktok

• the difference in what makes content succeed on Insta vs TikTok

• how to make thousands of dollars on "Live" TikTok

• how Torrell's social media media strategy has evolved over time

• the key to a good TikTok account (posting freq etc)

For more on Torrell check out:

@torrelltafa

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we sit down with Torrell Tafa on how he dominates TikTok!

With over 400k followers on TikTok and 8m likes, Torrell shares:

• how to create better content for Tiktok

• the difference in what makes content succeed on Insta vs TikTok

• how to make thousands of dollars on "Live" TikTok

• how Torrell's social media media strategy has evolved over time

• the key to a good TikTok account (posting freq etc)

For more on Torrell check out:

@torrelltafa

@acethegrampodcast

@vivconway_

@tastefullytash

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Learn how to hack your own PR with Odette Barry.

Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

In today's episode we cover:

• how each business can benefit from PR and why

• the secrets to gaining the media's attention... in the right way

• top tips for getting your pitch picked

• signs to know whether your PR agent is doing a good/bad job

For more on Odette check out: https://www.odetteandco.com.au/

For more on Viv and Tash check out:
@acethegrampodcast

@vivconway_

@tastefullytash

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Learn how to hack your own PR with Odette Barry.

Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

In today's episode we cover:

• how each business can benefit from PR and why

• the secrets to gaining the media's attention... in the right way

• top tips for getting your pitch picked

• signs to know whether your PR agent is doing a good/bad job

For more on Odette check out: https://www.odetteandco.com.au/

For more on Viv and Tash check out:
@acethegrampodcast

@vivconway_

@tastefullytash

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Ever wanted to hear exactly what's working on Insta these days from Meta themselves?

Tash attended a private workshop with Meta for creators hosted by We Are Tenzing. She took notes down of all the top tips to share with you

Hear them all today in today's episode. The episode also covers:

• an update on our legal battle with Instagram

• The physical mail technique to re-engage your online audience

• Anna Paul's event

For more on Viv and Tash, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you have a service or a personal brand you want to gain traction for on TikTok?

This episode features our interview with Jahan Kalantar - Australia's most followed Lawyer

We cover:

• Jahan's success formula to gain over 9 million likes and 300 thousand followers

• What TikTok does for Jahan's brand/reputation

• Jahan's tips for other businesses wanting to utilise TikTok

Jahan is a Sydney-based solicitor, university lecturer, and entrepreneur who describes himself as a ‘little guy lawyer’.  

Check Jahan out on TikTok at: @jahankalantarofficial

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Have you ever tried to get PR for your business? 

Today we share the lowdown on how to get PR + we share all the key learnings from our recent Byron Bay business retreat learnings

We also cover:

• TikTok tips for better videos

• The importance of relationship building for new biz/influencers etc

• The importance of knowing your "why" in biz

• The top paid sport stars on Instagram

• The future of live shopping

• Victorias secret's response to Jax's song about them

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you need an easy way to create more video content?

We give you 3 easy video content hacks in today's ep

We also cover:

• Recommendations: Maid, Monday, Payoneer, The Split, Georainbolt on TikTok

• Insta's new vertical format

• Why people are obsessed with TikTok trend "Bamarush"

• Insta is copying BeReal

• Why teen girls may be developing Tiks after consuming social media

• How to get easy story content for IG

For more, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Is Instagram rolling back their TikTok copycat changes?

Find out everything going on in today's episode

We also cover:

• BeReal: the Instagram rival app

• @gretta's advice for the purpose of a brand's IG page

• Andrew Tate and his social media pyramid scheme

• @everyone in FB groups

For more on Tash and Viv check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Is TikTok changing the way we consume news?

Find out in today's episode

We also cover:

• The "first of its kind" social media conduct code rolling out in NZ

• Splendour in the mud

• Viv's takeaways from the Aus online retailers conference

• Reels can now be boosted

• Is Instagram harming itself by copying TikTok?

• Fast food companies using TikTok for challenges to promote their brands

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Inflation affecting your bottom line? 

Find out how to raise your prices + increase your bond with your community at the same time

We also cover:

• Inside SHEIN - some shocking statistics...

• 3 tips for communicating with influencers more effectively

• Meta's new messenger/Insta payments coming

For more check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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In today's episode we cover the answer to this question +:

• Elon's Twitter deal falling through
• why LinkedIn is under-utilised
• our top TV, movie and life recommendations

For more on Tash and Viv check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Due to a couple of wee unforeseen circumstances there is no episode today

We are so sorry and will be back next week!

Miss you already! x

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We're back!!!!

After our extended break while Tash was in Europe and Viv was living it up in Bondi, we're back for another episode

Today we cover:

• the cultural shift happening on social media and what it means for the future of Instagram/TikTok/content

• Tasha's Europe stories she didn't share on Instagram

• Alllllllll the TV/Movie recommendations you need to know to keep you busy for the next 2 weeks

For more on Viv and Tash check out:

@tastefullytash

@vivconway_

@acethegrampodcast

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Do you want to sell more product on your website?

If so, today's episode is for you. We interview Waldo and Leo from Zyber

These two are the experts on e-com strategy and talk:

• tools + easy hacks to boost your website conversions

• e-com tips

• website mistakes

• why Shopify is their pick for a go-to website

• Bonjoro (personalised notes app)

• klaviyo (email marketing)

• Carro (influencer marketing app)

• VideoWise - app to have videos hosted on your website

For more on Zyber or the boys listen to Talk'n Shop podcast

Zyber for e-com or website help

@zyberhq on Instagram

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Find out Instagram's latest algorithm updates + feed changes on today's podcast

We also cover:

• Sprout reveals the best time to post on Instagram - we discuss what they are

• Amber Heard and Johnny Depp's trial takes over TikTok

• Elon Musk buys twitter for $44B

• BReal app is a hit with Gen Z

• New emojis!

• Are hashtags still useful?

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash 

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Was Revolve fest Fyre Fest 2.0 and what does it mean for their sales?

In today's ep we break down what happens to a brand when they are involved in an online scandal or when they are 'cancelled'

We also cover:

• why brands have stripped back their logos over the last few years

• Gen Z fashion trends

• The latest Gen Z lingo you need to know

• Insta brings in tagging products for normal users

• Elon Musk and his possible Twitter hostile takeover

For more check out:
@acethegrampodcast

@vivconway_

@tastefullytash

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Find out what the latest online trend amongst Gen Z is in today's episode +

We also cover:

• Elon Musk's plans for the future of Twitter

• How did David Seymour's Instagram grow by 4800 followers overnight

-2022 design trends

• What not to say to brands you want to collab with

• What not to do as a brand who wants to attract influencers

• @bondi_lines

• The future of fin-fluencers

Find out more at:

@acethegrampodast

@vivconway_

@tastefullytash

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Instagram marketing strategy no longer working?

Today we break down 9 strategies to revitalise your marketing on Instagram... (they've changed from 1 year ago)

We cover strategies like pinning your Instagram posts + replying to DMs with voice notes

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's episode is our first remote episode with Viv dialling in from Aus!

Note - excuse Tasha's audio...next week will be pristine

Today's episode covers:

• Instagram's choice for chronological feeds vs algorithm feeds

• Instagram launches "favourites"

• why normal people will be able to tag products in their posts

• why Tiktok is selling out products

• how to stand out on Instagram reels (cleaner TikTok/Reels)

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Today is the laaaast episode with Viv before she moves overseas! Don't worry though, the podcast will carry on as usual - Viv will record from afar

In today's episode we cover:

• Kanye West banned from Insta for hate speech

• David Beckham hands control of his Insta account to Ukrainian doctor to show how to care for babies in wartorn basement

• TikTok takes on Spotify by launching SoundOn

• Why Insta giveaways are not working as well as they used to + tips for giveaways

• social media turns 25

For more on Tash and Viv check out:

@tastefullytash

@vivconway_

@acethegrampodcast

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Do you want a hack for selling more product using Instagram story polls? We reveal it in today's episode

We also cover:

• Byron Baes.... disaster or genius?

• Advertising standards on social media vs other advertising platforms

• Instagram launches new creator portal

• TikTok report on what's trending in NZ

• How to not get your FB group banned

• Russia blocks Instagram

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we have on Rosa and Margot from Two Raw Sisters!

Two raw sisters is a foodie empire, complete with a best selling cookbook, killer workshops, physical products and a cult like following on social media

In the podcast, we dive into all things business and marketing with the girls and cover the following topics:

• how the girls started their Instagram and the how it grew to what it is today
• how their best selling book came about
• how they know what to say no to and what to say yes to
• ways the girls keep their audience engaged and their social media content fresh
• their social media content calendar - time management tips
• advice for others trying to build their biz on social media
• who their role models are
• their thoughts on TikTok and other marketing platforms

For more on Two Raw Sisters check out: https://tworawsisters.com/

Follow the girl on Instagram @tworawsisters

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Did you know TikTok is increasing their video length to 10 minutes? Find out why in today's episode

We also cover:

• Shopify's link in bio

• Insta now doing captions for videos

• Russia sanctions and how social media impacts the war

• Why the Kardashians do those bizarre designer giveaways where they pose in front of expensive items in exchange for cash

• why blurry photos are now cool

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we talk to the talented and delightful Trish Peng.

You may know Trish's store from her iconic pink door which is plastered all over Instagram or you may have heard of her couture gowns

Today we talk to Trish about:

• how she started her bridal empire

• what she thinks makes her biz successful

• kiwi brides vs LA brides

• how she uses social media marketing to grow her biz

• COVID's impact on the wedding industry

For more on Trish check out her website https://www.trishpeng.com/ or on Instagram @trishpeng

For more on Tash and Viv check out

@acethegrampodcast

@vivconway_

@tastefullytash

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In a world first, we are watching a war unfold on TikTok. Misinformation, troubling footage + unique insights into the on-the-ground experiences. We discuss all of the above in today's episode

We also cover:

• Aus TDA new influencer marketing ban on specific products + messages. What this means for influencers and businesses

• Russian influencers and how they're reacting to the war online

• How the big social media platforms are reacting to the war

• Platforming problematic people... Anna Delvey + the Tinder Swindler

• Tips for applying for jobs + attracting people to work for your biz

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash 

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What's the best way to market on TikTok? On today's episode we tell you a wee hack to make your life easier

We also cover::

• why we don't like the Anna Delvey Netflix show

• how to get more story views on IG

• how to market on TikTok and use adspend

• Trump social media app "Truth" is launching

• Live tracking on snapchat - good or bad?

• IG tests converting Stories to Reels 

• China regulating extreme fandoms

• what Hedgehogs say about algorithms

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Season 2 continues! Today's episode features:

Recommendations:

• Extremes (podcast on Spotify)

• Viv's weird Instagram niche accounts

• EO & Scaling Up

Stories

• the latest Instagram features

• what the latest social media platforms have done to prepare for the Superbowl

• the successful and unsuccessful Superbowl ads

• what the Superbowl ads had in common

• Facebook loses 1 million users but Meta gains 10 million

For more on Tash and Viv check out: @acethegrampodcast on Instagram

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WE'RE BACK!

Welcome to season 3 of the podcast!!

We can't wait to bring you more epic guests and all the latest crazy social media and tech news happening in the world in 2022

To kick off today's ep we cover:

• what we've been doing while we've been gone

• Joe Rogan podcast drama with Spotify... what's happening

• Recommendations: Tinder Swindler, The Rescue, Kelly Slater and the Winter Olympics

• The Hype house and why being a famous TikTokker looks miserable

• Emma Chamberlain on Call her Daddy

• The Kardashian PR machine... Kayne/Kim drama + Kylie has her baby

Enjoy x

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What hobby did you start in lockdown?

Melbournians Cat and Morgan started knitting and turned it into a knit kit empire!

The girls share their business story in today's interview. They cover:

• how Cardigang was born out of lockdown

• how the girls sourced Aus merino wool, learned and wrote the knitting patterns, got samples, ordered and planned their business

• how they juggle their full time marketing jobs + run the business

• how they generated PR from media outlets such as Urban list, BBC etc

• how to get PR for your business

• influencers

• the importance of content

For more on cardigang check out: @cardigang_knits or their website https://cardigang.com.au/

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Hey team

Today's episode is our last for 2021. It's been a biiiiig year this year and we wanted to wrap up the podcast by sharing:

• some big news

• our biggest wins

• our biggest mistakes

• learnings + challenges

• predictions for next year + goals

• what we're excited about

We hope you get something out of the episode and we want to thank you for listening to the pod this year

See you 2022! x

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Think Instagram is dead for creating profitable audiences?

Think again... today we interview Josh Ryan from @cleverpreneur and @millionare.dream (722k)

Josh shares:

• the two golden Instagram strategies gaining clients and followers

• why the content game is more important than ever

• how to use Reels and why they'll convert best for you

• how he built a 722k audience on IG

• video content

• tips for creators and selling information products

Find Josh at:

@cleverpreneur @millionare.dream

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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How do you grow your email list?

Today we discuss the creative growth techniques which have worked for us. We also cover:

• The new social media platform about NFT's

• the latest in lawsuits and Astroworld

• Instagram introduces "rage shake"

• creative PR ideas to get more content and traction

• Instagram story growth tips

• Instagram loses to Tiktok in gen Z user growth

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Did you add a photo of your pet to plant a tree last week? Today we discuss the Instagram feature which got out of hand resulting in over 4 million posts

We also cover:

• Taylor Swift launches Red - her version and TikTok went mad

• GGO wins at the Tga Biz Awards!

• Instagram brings the delete feature to photo carousels

• Youtube will no longer show "dislike" counts on videos

• Our thoughts on the new "fill your cart" Insta giveaway technique

• No Nuance November

• @That_weekend profiling festival goers as posts

For more on Tash and Viv check out:

@vivconway_

@tastefullytash

@acethegrampodcast

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Picture this:

Tomorrow, Taylor Swift is playing at Madison Square garden. You live in NZ, your bestie lives in London and your other friend is stuck in Auckland

Imagine if there was a way for you to all attend the concert together and experience Taylor live from the comforts of your house (no pricey plane ticket)... enter the Metaverse

Today we discuss the pros and cons of the future of the internet. We also cover:

• Instagram launches "Add yours" stickers

• Travis Scott and Astroworld

• BNL pod is back

• Love Sex and Goop

• Gen Z loves "vintage" wired headphones

• The 2014 Tumblr era is back

• Gumboot Friday's Insta comp - the good points and the "could be better" points

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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What does the future of the internet hold?

Today we talk about the Metaverse, Zucks plans and the role NFT's may play

We also cover:

• Instagram adds swipe up stickers for all users

• the girl who posed for a gram in front of her Dad's coffin

• TikTok virality

• Reccs: Queen of the Con and Lularich

• FB rebrands to Meta

• Mc'dees and it's NFT game

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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This episode with the founder of multi-million dollar skincare brand Tribe Skincare is PACKED with actionable 2021 marketing techniques that will effect your bottom line

*Viv was taking notes during this episode it was so good

Kayla Houlihan shares the nitty gritty on what has caused 20% growth in her already multimillion dollar skincare brand Tribe and how one of her products sales grew by 500%.

Tribe Skincare is 4 years old and has hundreds of thousands of loyal fans across TikTok, Instagram, Pinterest and Facebook.

We talked to Kayla in 2018 on Ace the Gram podcast when Tribe was new so we catch up on everything that's happened in the last 3 years

Kayla shares:

• how rebranding transformed her business- tips, do's and don't for rebranding

• how Kayla approaches Instagram differently these days and what role influencer marketing now plays in her biz

• Kayla's TikTok strategy and how she's built over 150k followers and created viral videos

• Kayla's content strategy - how she gets great content for the various social media platforms - Pinterest marketing... the darkhorse of social media - tips for a successful product launch and why it might be a different strategy because of COVID - rebranding tips Follow Tribe Skincare on all social media platforms @tribeskincare For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

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Do you know what the Metaverse is?

Considering Zucks reckons it's the future of Facebook and the internet we found out for you

We also cover:

• a strange and shocking update in the Gabby Petito case

• Facebook changing it's name?

• Apple's M1 chip is changing the laptop game

• Celeb spellcheck is back

• TikTok trends - no bones day

• Christiano Rinaldo - Instagram's golden boy

• Instagram launches posting from desktop

• How ambassadors work

Find out more at:

@acethegrampodcast

@vivconway_

@tastefullytash

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Did you know Squidgame's global impact has led to a 7800% increase in sales for white Van Sneakers...

Find out how it's impacted brands marketing strategies + influenced sales for businesses all around the world

Also in today's episode:

• The Auckland "influencer" party which led to two NZ influencers being dropped by their talent agency

• Inside the Facebook files and the explosive information we haven't yet shared

• Adele's new song launches - how it's spreading in awareness

• The different ways to create engaging content for your brand

Find out more:

@acethegrampodcast

@vivconway_

@tastefullytash

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Is Instagram dying and if so- what should you do about it?

Today we discuss the changing face of social media platforms and the strategies brands should take into account for modern marketing

We also cover:

• what really happened when IG/FB went down globally

• The FB whistleblower - what this could mean for changes on the platform and lawmakers

• Instagram retires IGTV

• TikTok adds roster of sound partners 

• Inside Squid Game

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Have you planned your social media strategy for Christmas and the holiday season?

Today's podcast gives you ideas and strategies for a successful social media season

We also cover:

• TikTok reaches 1 billion users monthly active users

• Squidgame

• What you need to know about "berries and cream", ice cube salmon rice, couch guy"

• Kylie Swim

• Instagram beta tests affiliate marketing

• @theaquariumgirl and @sataynoodlehouse

• How to plan your holiday season marketing

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's podcast episode covers:

• Why the latest week has been harrowing on and off social media

• The creative new style of Insta competition @partimerangers ran and why it worked

• Instagram's new advertising campaign - our thoughts

• 5 Reel ideas you can do right now

• Should you get the iPhone 13?

• Instagram launching Reels for story montages

• Rhianna's music is now on reels

• Our thoughts on the Gabby Petito case and it's explosion on social media

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Annalee Kemsley is a kiwi make up artist and beauty influencer extraordinaire.

Annalee has worked with the likes of YSL, Disney, Warner Brothers, Maybelline, LUSH and Sephora. She's got over 190k followers across her various social media platforms

In todays podcast we talk all things personal branding, scaling a service biz and building an online empire

We also cover:

• How Annalee went from growing up on a dairy farm to working with the world's top beauty brands
• How to evolve and grow on social media as it changes
• How to grow as a personal brand
• How to balance create different revenue streams
• Advice for service based businesses/people wanting to leverage social media
• @itsamood_mag
• Reels - tips and tricks

For more on Annalee follow her on Instagram @annaleekemsley

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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We now live in an age where crimes are solved on TikTok and the most talked about Met Gala looks were from social media stars

Lucky you've got us keeping you up to date each week on the latest social media and tech news.

In today's podcast:

• The disturbing case of Gabby Petito and social media's role in solving this missing person's case

• Out for Blood - The Inventor (Elizabeth Holmes) is on Neon not Amazon

• We unveil what was in the Facebook Files *how high profile users get treated differently

• Facebook launching Smart Glasses with Ray Ban

• TikTok redesigned "joke" logos

• TikTok ads available in NZ

• Canva raises 200 mill at 40 bil valuation

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Is organic Instagram growth dead?

We answer this question and tell you how to:

• get more story views

• gain followers in an ethical way

• use your organic strategy differently to your paid strategy

+ we cover:

• Steve from Blues Clues comes back

• How TikTok has changed the way we use other social media platforms

• TikTok content tips

• Adworld is coming! Why you should go

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Have you seen that classic gold 'Bangn Body' gold tube on your Instagram feed? 28 year old founder Priscilla Hajiantoni’s joins us to share how a tube of Bangn body sells every two minutes. We cover: - how Priscilla had the idea for Bangn Body and what the early stages of the journey were like - the amazing story behind how Bangn Body landed Mecca as a Stockist - pros and cons of direct to consumer + stockists - social media marketing tips - influencers - what role different social media platforms play in Bangn Body's marketing approach: Tiktok, Instagram, fb ads - scaling hiccups and how to overcome them For 10% off https://www.bangnbody.com/ site-wide use the code ACE10 at checkout For more on Priscilla check out @bangn.body on Instagram For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

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After a lot of recommendations from Viv, today's episode covers:

• the newest Kardashian family? - the D'Amelios...what impact their new show has had on their TikTok comment sections

• Instagram and big tech crack down on privacy for younger users... what this means for advertising

• TikTok publishes Creative solutions guide and partners with Vimeo and Canva

• Nadia Bartel cocaine Instagram scandal - how to come back from personal brand damage and what brand partners should do

• Molly Mae signs Pretty Little Thing creative director role - why there's controversy

• Emma Chamberlain's insane Instagram engagement rate

• @jackmnicol - Viv's Instagram pick of the week

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Another special lockdown episode bought to you from Albertown NZ + Mount Maunganui

Today's episode covers:

• the top 5 apps which will help your social media game *photo editing, feed planning, creative content, video development

• what is happening with the @girlsgetoff Insta account: from 50k followers to the account being disabled overnight

• how to tighten up your Insta security

• OnlyFans reverses explicit content ban

-Milk Crate challenge - why it's banned

• Instagram removing swipe up?

Apps: PicsArt, UNUM, Inshot, Tezza, Kamua

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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LOCKED DOWN!

Spending more time on social?

Today we go over strategies to help you maximise your social media impact over lockdown

We also cover:

• Reccs: White Lotus, Love Island, 9 Perfect strangers

• OnlyFans banning sexually explicit content... we break down why

• IG/FB may ban ads for under 18s - how they're cracking down on privacy for young users

• Why Vogels and Big Macs are selling for hundreds online

• Giveaways over lockdown! GGO

• @quentin.quarantino - how a meme account raised over 6million dollars to save people from Afghanistan

• How to juggle biz, social life, projects, podcasts etc

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Ever seen a news story about a brand and wondered how brands get press?

Today we talk about how to get PR for your biz

We also discuss:

• Joe Rogan podcast with North Korean Yeomi Park (ep 1691)

• Love Island UK

• Why Billie Eilish lost 100k followers

• Tiktok tips for building a brand

• Tinx - what her advice was for success on TikTok

• Fluffegram (Viv's pick)

• Spam accounts on Instagram for giveaways - what to do

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we had the pleasure of interviewing 26 year old David Fogarty - founder of "the Oodie". The Oodie is wearable blanket set to turn over 200million this year David Fogarty has already had a rollercoaster journey of business. He has started 6 businesses (which didn't work out) before starting the Oodie David is a social media marketing guru and tells us all the insider tips into building a highly converting empire online We cover: - David's successful marketing framework - creating a shareable product - paid vs organic - best channels to use in 2021 for marketing - content strategy - how to go viral - e-com tips - learnings David has from 6 failed businesses - Tiktok insights For more on David check out: @davidfogarty on Instagram and TikTok @the_oodie For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_

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It's our 100th episode for season 2!!!!

In honour of our 100th episode we answer all your burning Instagram questions:

Answers include:

• the algorithm for Reels

• How to find your niche

• FB ads - what should you be doing

• How to get your emails out of the spam folder

• lessons and learnings from our guests

• whether you should use Insta with an older audience

• the lowdown on Reels

For more on Tash and Viv check out:

@vivconway_

@tastefullytash

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Marketing is an ever evolving beast

How to you remain true to your core marketing message but innovate to stay ahead of the times?

We discuss the answers in todays podcast

We also cover:

• My Unorthodox Life

• Why Lorna Jane got fined 5 mil dollars

• Instagram reels are now 60 seconds

• How gen z use snapchat and social media apps

• Tiffany & Co changes up their marketing - why there is backlash

• Bakels pie awards - how influencers worked

• @prettiestproducts + @babymats - what they're doing right on Instagram

For more on Viv and Tash check out:
@acethegrampodcast

@vivconway_
@tastefullytash

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Are you following the Olympics on social media this year?

We break down how our social media content styles + consumption patterns have changed over the last few years and how the Olympics highlights these changes

We also cover:

• recommendations: TikTok: @itsdanielmac , The Pink documentary, Luxe Listings Sydney

• Why people are changing their Tinder locations to the Olympic Village

• Magnolia Kitchen won her case against Pebbles Hooper

• What to do when you receive online hate

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Are you in a rut with your Instagram account?

Today's podcast covers 9 ways to help you get unstuck!

We also cover:

• the 430million dollar @sweat app acquisition for @tobi_pearce and @Kayla_itsines

-the tips for marketing we learned from our latest online shopping hauls

• Instagram is paying creators

• Instagram launched story drafts and FB launches audio rooms

• What gender has to do with people not liking influencers

• Mosh's social media report - what you need to know

• The most followed kiwi brands on Instagram

• Choosing influencers (+ real life horror stories)

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash

@vivconway_

Listen to "Pieces of Britney"

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Want the no edit-edit look? That Gen-Z "candid" aesthetic

Gone are the days of pink wall perfection: we've arrived at blurred beach snaps and photos of our low waisted jeans (they don't suit anyone)

On today's podcast we cover:

• what Emma Chamberlain's Instagram aesthetic has to do with you

• why you can't not "speak out" anymore when backlash happens

• Ace the Gram is on TikTok!

• WeChat shuts down LGBT content on Tencent

• Trump sues big tech for banning him from their platforms

• Recommendations - the Midnight Library

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

Follow us on TikTok at @acethegrampodcast

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Today's episode reveals the 4 key areas Instagram is focusing on for the future

Why should you care?

You should care because Instagram dictates what content performs well.

Moving with the evolution of content creation is how you stay future focused

We also cover:

• TikTok lengthens videos to 3 mins

• TikTok deletes over 11 million accounts - we tell you why

• The 5 ways to be future focused with your social media strategy

• The Instagram AWARDS: recipients include @theoneupproject, @girlsthatinvest @girlsgetoff @pinkponycreative @bondisands and @gypsea_lust

• How to avoid getting hacked in 2021

• Norways new laws about retouching photos

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Want to gain over 10,000 followers on your next giveaway?

In todays episode, Viv shares the 3 steps which caused her latest @girlsgetoff giveaway to go "viral"

We also cover:

• The chief of Instagram Adam Mosseri tells us the best posting schedule to grow on Instagram

• The latest Britney Spears #freebritney info from her Court hearing

• @allysonfelix and why she ditched Nike and launched @BySaysh a new sneaker brand for women.

• @gypsylust reveals her new bf and her and @doyoutravel show us the best way to navigate a breakup online

• Why Shein is taking over the world and why you need to know about it

• The pandemic of "fake profiles" impersonating you on Instagram

For more on Viv and Tash check out:
@acethegrampodcast

@vivconway_

@tastefullytash

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Want to know what Instagram says will fix your engagement?

The latest Instagram algorithm is revealed in today's podcast

We also cover:

• The podcast battle between Apple and Spotify! Spotify signs Call Her Daddy for 60M +

• The danger of scamming via FB quizzes

• How to "soft-launch" your boyfriend on Instagram

• Cristiano Ronaldo causes Coke shares to plummet and he cracks 300M followers

• @tomcardy and his hilarious Instagram account Viv can't stop watching

• the latest technique for discount codes

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Is your business digitally enabled?

Today we talk to Kale Panoho about NZ's government initiative to digitally enable NZ businesses - Digital Boost

Kale runs a wildly successful company called K&J Growth. K&J Growths content has had over 10 M+ views, and Kale is the Most Shared Contributor at Influencive (one of the US's top 30 media brands) he’s also managing director of popular biz and podcast rugby bricks

On the podcast Kale shares:

• the steps to take on how to digitally enable your business

• where to find resources and tools to help you boost your digital presence

• mistakes he sees business' making when it comes to digital and digital marketing

• how to automate processes and the processes which can be automated in your business

• examples of businesses who have changed their futures by using technology

• the do's and don'ts of digital

*"Digital Boost" is a Government-backed Digital Boost Skills Training and Support programme is designed to provide small businesses with training in the benefits of becoming a digital business. It has been designed by small business – for small business. And it’s free! The link to join is: https://digitalboost.co.nz/ For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

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New branded creator tools, licensing questions around content + Crocs latest collab

It's all in today's episode of Ace the Gram podcast

After an accidentally long side discussion on WW2 in colour Tash and Viv cover:

• Balenciaga collabs with Crocs

• Netflix launches a Shopify store

• Uber pass - the inspired unemployed come to NZ

• Creators and what we should be doing around licensing 

• Instagram adds new branded content tools

• The firms paid to investigate sport stars social media past

• Iconic meme tops best selling NFT list

Questions from listeners answered

• advice for live social media coverage

• reels, are they effective?

• influencer marketing tips

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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We got Bondi Sands on the pod!

This episode features the increddddible Megan Gunn - head of Bondi Sands social media

Megan answers all the burnings questions we had around Bondi Sands' social media marketing strategies.

She shares the secrets behind their success and how you can use the same strategies

We cover:

• what the most effective Bondi Sands growth strategies have been

• how to find influencers and working with long-term ambassadors like Steph Claire Smith?

• the low-down on Bondi Sands biiiiig giveaways - tips for a successful giveaway

• behind the scenes of Bondi Sands social media strategy... how they generate content, think of new ideas engage their audience + keep their social media approach fresh - the mistake brands make on social media - how to measure social media success - TIKTOK Find more on Bondi Sands and Megan at @bondisands @meg.gunn For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_

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Did you know you can tell if someone screenshots your Instagram DMs?

We tell you how on todays episode

We also cover:

• Logan Paul vs Floyd Mayweather (conspiracy?)

• Viv's tasty bday party shenanigans

• the best camera to get when starting out

• how to edit photos so they look natural

• the @tezza app

• @bohemehome_ giveaway

• the breakdown of the latest School of Greatness episode with Rory Vaden on personal branding

• why personal branding is the future key to upleveling your career and your life

Find out more about Viv and Tash on:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today on the podcast:

Emily Ward & Jess Hunichen - co-founders of leading influencer talent management agency - Shine Talent Group!

Emily and Jess are well-known influencer marketing experts and their agency represents 90+ notable influencers & social talent between its LA and Toronto offices. Shine has worked with brands such as Amazon, REVOLVE, Unilever and L'Oréal on influencer campaigns.

On today's podcast, Emily and Jess discuss

• how to best utilize influencer marketing to scale a business

• the ins and outs of working with an influencer talent agent

• influencer marketing trends and what converts

• influencer marketing in the age of COVID

• BodCon and their work with Jameela Jamil, Sarah Nicole Landry, and Hunter McGrady

For more on Shine check out their website at shinetalentgroup.com or find them on Instagram at @Shine_influencers

For more on Viv and Tash check out:
@acethegrampodcast

@vivconway_

@tastefullytash

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Do you know anyone who doesn't like Friends??

Well I do... Viv.

Today's episode starts with a disagreement over the Friends reunion between Viv and Tash.

We then cover:

• Tasha's new car

• Kendall Jenner's controversial launch of 818 - what should she have done instead?

• The new social media app Gen Z is loving... Poparazzi

• Reels releases insights + music on biz Reels accounts?

• Youtubers shut down Rodeo Drive for boxing promo

• Smear campaigns around the new vaccine... what this could mean for "anti-truth" campaigns

• The new study on why phones are our new "homes"

For more on Viv and Tash check out:

@acethegrampodcast
@vivconway_

@tastefullytash

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AD>This episode is sponsored by Inland Revenue - and gives you important tax information you need to know as a content creator or brand<

Today we have on Simran Kaur, co-host of the popular Podcast "Girls that Invest"

Sim is an expert at growing an audience and is the mastermind behind the 300k follower account @the_indian_feminist

Sim shares with us:

• investing tips for 20 somethings

• busting personal finance myths

• how Sim and Sonya grew the podcast Instagram account "Girls that Invest" over 17k in less than a year

• social media strategies that work for growth in 2021

• top resources Sim recommends for personal finance

• mistakes watch people make when it comes to personal finance

• investing tips for biz owners (is it different advice to those with normal jobs”

• Instagram content tips for podcasters and for growing a podcast

Find more about Simran on @girlsthatinvest or @the_indian_feminist

Click HERE to read Inland Revenue's Draft Statement - and have your say

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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What is happening to teens who blow up on TikTok?

In today's podcast, we go over what is happening to the famous generation and why we think it could have lasting effects

We also cover:

• How to use Instagram's new "auto captions" features + how you can use your Desktop to upload Instagram photos

• why you need Face App in your life

• NFTs - Charlie bit my finger. What you need to know about NFTs

• how Snapchat is leading the way in tech

• @girlsgetoff takes on TikTok

• The TikTok tips we wish we knew when we started creating

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Kristy Campbell is the TikTok queen behind Pink Pony creative

Kristy has over 173k on TikTok with over 1.4mil likes and over 26k on Instagram

In today's ep, Kristy shares all her TikTok growth tips for businesses + the successes and failures she's had along the way

Kristy shares:

• How she started on TikTok and how it’s benefitted her design biz
• What makes a great TikTok video
• The tools and tech to make TikTok content
• Kristy's advice for biz owners wanting to use TikTok for marketing their biz
• How Kristy's Instagram strategy works alongside TikTok
• The big goals for Pink Pony

For more on Kristy, check her out on Instagram and TikTok at @pinkponycreative

For more on Tash and Viv, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Ever wondered who the top 50 biggest influencers in the world are?

We reveal the list in todays episode (number 1 surprised us)

We also go over:

• FB vs Instagram... the origins of the battle

• Instagram kids launching?

• Likes are back on Instagram! Here to stay?

• Instagram story tactic for max engagement

• Pinterest launches story pins

• Cheugy update

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Kennedy Anderson is a 23 year old serial entrepreneur behind Kollab agency, the Whitening Co, Twnty 5 Society and he’s a director of Glass Elephant.

Kennedy is also fresh out of filming the Apprentice NZ

Kennedy has a vast range of experience in the social media industry both as a business owner, an agency owner and as an influencer.

We cover:
- what it was like behind the scenes of The Apprentice

• What Kennedy wishes more agencies knew about e-com brands

• What Kennedy wishes more brands knew about agencies

• Common mistakes Kennedy sees businesses making when it comes to social media

• Favourite accounts Kennedy follows

• How to grow and scale an e-com brand

• The science to a successful social media strategy

For more on Kennedy watch The Apprentice on TVNZ 1 on Monday nights at 8.30pm

Follow Kennedy on Instagram at @kennedynz

For more on Viv and Tash check out

@acethegrampodcast

@tastefullytash

@vivconway_

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Want to know the cutting-edge way brands are working with influencers to skyrocket their businesses?

*It may surprise you.

Find out this and more in today's ep:

• Why @vivconway_ feels targeted by Kayla Itsines

• What @sarahs_day @goodamerican @emmagrede and @whitefoxboutique have in common (and why you need to start using their marketing techique)

• The power of a local campaign even when you're a big company

• What you might not know about the Dunkin Donuts and Charlie D'amelio campaign 

• Linked In blocked Viv's highest performing post for being *unprofessional

• Why social media is causing kids to steal cars in Taranaki

• Adworld conference

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you have to put AD on your Instagram content if it's your own biz?

Do you have to use #Ad if you've only got 100 followers

Do you have to use AD if you're paid for a product but you're recommending it to your large audience?

Do I have to put AD if I'm just re-sharing marketing collateral?

What if product is given to me but it wasn't the brand owner who did so?

What do I do if an influencer is claiming AD but it's not an AD?

ALLLL your burning questions answered by Hilary- the Chief Executive of the NZ Advertising Standards Authority

** You'll be surprised by some of the answers

For more on the ASA check out: https://www.asa.co.nz/

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Ever wondered why people follow people they hate?

Today on the podcast we cover:

• the psychology behind "hate following"

• why Justin Bieber is selling out Crocs

• social media boycott from English football clubs

• how to make 100k on social media

• How to make money off nft memes

• new paid opps for Instagram creators

• Youtube taking over traditional TV

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash
@vivconway_

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Ever wondered whether your Instagram account is fully optimised?

Do you see other accounts and think... why are they getting so much engagement, they're no better than I am??

At the end of today's episode we give you a free audit of your Instagram page so you can get in front of the right audience

We also cover:

• Airtags... love Apples new idea or hate it?

• Cryto crimes

• Tourism Aus successful COVID campaigns

• NZ fisheries debunk some Seaspiracy claims

• Amazon brings in palm payments

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Here's what's off the press from this week's social media + tech news:

• Pakistan blocks social media access anti-France rallies

• @Camillaandmarc and their "Ovaries, talk about them" campaign

• @hismile and their successful rebrand/launch + launch tips for you!

• Anna Heinrich gets pinged by Aus watchdog for not disclosing a clear "advert" on Instagram. 

• The Aus social media #ad crackdowns

• The latest NZ influencers being called out by the ASA... @iamsoph , @viarnibright @ashowens_ @hannahmellsop 

• Byron Bae reality TV show... will you watch it?

For all the details, listen to this weeks episode or check out Viv and Tash on Instagram

@acethegrampodcast

@vivconway_

@tastefullytash

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From zero to 60k followers in less than a year?

Learn the secrets behind NZ's fav meme account @nzlockdownmemes

Today on Ace the Gram podcast we interview PT Ben Evans - the force and creative energy behind NZ lockdown memes

We ask Ben:

• how NZ lockdown memes started

• how owning and running a big page like NZ Lockdown memes changes the creators life

• pros and cons of getting an agent

• highest performing memes and why

• how you can create memes for your own page/biz to connect to your target audience

• the app you'll need to create a meme

• comedy and it's challenges in 2021

For more on NZ Lockdown Memes check out:

@benevans.nz

@nzlockdownmemes

For more on Tash and Viv check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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The art of the online BREAK-UP...

Today we dive into recent breakups playing out online. We cover advice, statements and moving on.

We also cover:

• 10 TikTok tips to boom your biz

• Aus travel bubble and how brands are maximising on it for marketing

• Humane Society - Save Ralph + Taika Waititi campaign

• The latest social media stats for which platforms small businesses are using

• Rachel Hollis and cancel culture

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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1. What to do if your account is shadowbanned?

2. The secret Instagram dating tip you need to know

3. Actionable tips for a physical brand launch

This episode answers the above 3 questions plus:

• @weworewhat and the latest Danielle Bernstein drama @diet_prada covers

• The David Dobrik's scandal and the consequences for the brands he's associated with

• how to avoid Instagram scams

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Kiwi Mum Vanya, aka @vj_cooks has built a successful foodie empire over the last few years

In this interview we discuss all the tools and techniques Vanya uses to create a successful online biz which doesn't rely solely on collabs and her Instagram audience

Vanya covers:

• how website ads could make you hundreds of dollars per day

• why she's grown so fast on social media

• how she schedules content and keeps her audience engaged

• the mistakes Vanya sees other Instagram pages make

• Vanya's advice for other creators for making real income

• the skills Vanya recommends online biz owners should learn to take their biz to the next level

• Vanya's fav tech and tools (SO HELPFUL)

Follow Vanya on Instagram at @vj_cooks or check out her website https://vjcooks.com/

Check out more about Viv and Tash at:

@acethegrampodcast

@vivconway_

@tastefullytash

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Want to sell product before you've even officially launched...here's how

Our very own Vivien has just succeeded in creating WAVES with the pre-launch of her new biz GirlsGetOff

I grill Viv for all the info so you can use her learnings and wins so you can launch your next biz with a bang

...and yes... girls get off is exactly what it sounds like

We also cover:

• Is Trump returning to social media?

• How snapchat is making teens millionaires

• Insta bans adults from messaging younger users

• @theinspiredunemployed hits 1mil

• Robber emoji doesn’t exist - Viv

Hear more about Tash and Viv on

@acethegrampodcast

@vivconway_

@tastefullytash
@girlsgetoff

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Today we discuss exposé Instagram accounts

This chat was prompted after Viv was sent an Instagram account exposing the sexual assault, abuse of power and systemic inequality in NZ's entertainment/music industry

The Instagram account contains first-hand accounts from victims who are exposing some of NZ's top media personalities.

@beneaththeglassceilingnz say it's "run by people who wish to give a voice to those who have been silenced by the injustices that exist within the Aotearoa music industry. This includes sexual assault and harassment, abuse of power, bullying, systemic inequality, and more"

We also discuss

• @diet_prada and their lawsuit with Dolce & Gabbana

• the launch of Viv's new vibrator company Girls Get off! (@girlsgetoff)

• Burger King's marketing fail

• Facebook's new campaign against apple to stop the new privacy law which would change FB ads

For more on Tash and Viv check out

@acethegrampodcast

@tastefullytash

@vivconway_

Xx

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Imagine if you could make 6.6 million dollars from people buying "ownership" of your digital artwork

Well Grimes did and we break down how she did it

We also cover:

• Zoella is pregnant

• The lowdown of NFT's

• NBA and Snapchat's deal

• David Dobrik's social media app is making waves - Dispo

• @rapomare x @eatlitfood

• @Plantprojectnz and their 29k comp entries

• Twitter launches clubhouse rival "spaces"

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Ever wondered what it would take for you to accidentally join a cult?

Tash outlines how it could happen to you in todays podcast.

Tash and Viv also cover:

• The Vow, Seduced and Escaping NXIVM

• The update on the FB news ban in Australia

• India's new social media regulations

• Would you pay for a "super-follow" on Twitter?

• Facebook bans

• Destination Gold Coast ads

• @itsliveocean with Peter Burling and Blair Tuke

• What brands can learn from Burgerfuel Ponsonby

• @nzlockdownmemes

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we cover Australia vs Facebook... will news be banned on Aus Facebook feeds.

Viv and Tash enter a heated debate on the future of news and discuss the impact they think social media has had on the news industry

We also cover:

• Gay conversion therapy being shared on all peoples stories 100k signatures in 48hrs

• Whittaker’s collab

• Thieves Used Instagram to Plan Multiple Celebrity Home Burglaries

• Why Gen Z thinks Millennials are uncool

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you hate influencers?

Have you ever wondered why people cringe at the word influencer or why it evokes such strong reactions in people?

Sparked from the latest Simone Anderson NewsHub article, we dive into why people dislike influencers so much and why some of this hate is misguided

First we cover:

• Framing Britney Spears

• are FB ads doomed due to new Apple rules?

• Instagram cracks down on repurposed content for Reels e.g. limiting reposts of TikToks

• why Clubhouse continues to get more attention and how it could benefit brands

• @lovefromyourdads fast growth + @pepperandme 's book launch

• an example of a successful giveaway

For more on Viv and Tash listen to:

@acethegrampodcast

@vivconway_

@tastefullytash

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If Elon's on the new social media app "clubhouse" you need to be too...

On today's podcast we cover:

• why the social media app HIVE is making headlines

• CEO Parler John Matze says why he was fired from Parler

• CLUBHOUSE - what Elon Musk and Robinhood CEO have to do with clubhouse and how this affects you

• the viral workout video in Myanmar featuring a military coup 

• Lady Brains Podcast

• Ad world conference

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you have nightmares about your what you used to post on Bebo?

Prepare yourself for Bebo's 2021 return... who's excited?

After a weekend in the sunshine enjoying NZ's crowds and summer beaches Tash and Viv discuss:

• Bebo is allegedly coming back - everything you need to know

• @purenewzealand x thomassainsbury and their Social Observation Squad campaign #humour

• GameStop and the Reddit drama taking over the investment world... we break it down

• TikTok successful campaigns from 2020

• Instagram launches their "professional development dashboard" to help creators make a living

• @rudy_willingham Kobe Bryant art

• Viper Glasses (why Viv loves them)

Find us on
@acethegrampodcast

@vivconway_

@tastefullytash

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Are you posting at the optimum time for engagement?

Today we tell you what the best time to post on Instagram is + we talk about memeified Bernie, Driver's License

• guess who is giving away a Tesla on Instagram!!

#gobigorgohome

We also cover:

• photography backgrounds that will upgrade your content - everydayco.com.au

• TikTok teaches you how to create ads - ads.tiktok.com

• Olivia Rodrigo and how she made her single "Driver's License" go meteoric

• Google declares war on Aus - will Aus lose the google search function?

For more follow Viv and Tash on Instagram at:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's episode covers:

Recommendations:

• "Built To Sell" by John Warrillow

• The Seven Spiritual Laws of Success - Deepak Chopra

• Bridgerton on Netflix

• The China Hustle on Netflix

• Hamilton Gardens

Todays episode covers

• Social media censorship - Twitter, FB, Instagram and TikTok monitor content + kick Trump off Twitter

• Our thoughts on whether social media platforms should censor certain types of content

• Simone Anderson is pregnant

• Edna from Boss Babes has a different boyfriend

• Viv gives us the insider insights into the new social media app Clubhouse

• Amazon removes Parler the "far right app"

• TikTok lanches "resource centre for small business marketers" as a tool for small businesses

• Social media stats from 2020/2021 to shape your marketing strategy

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash_

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TODAY: Podcasting is taking over the world + biz tools

After a 10 minute discussion on Candy Crush, Tasha and Viv cover the following on todays episode:

• MYOB vs Xero

• EMA - why you need to know about it

• Brode Retallick gets his Instagram back

• How voice and visual search will increase in 2021 #googlelens

• How to Alt+Text your Instagram images

• How to start a podcast (gear, steps, editing, hosting)

• How and why podcasting is taking over the world

• The timeline of Podcasts and how the big companies are battling over control of the industry e.g. Spotify/Joe Rogan

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Welcome to 2021!!!

For our first ep of the new year Tash and Viv cover:

Recommendations:

• The Choice by Edith Eder

• The Happiest Man on Earth - Eddie Jaku

• Make a vision board

• "Dream life" podcast - listen to episode from 27th Dec 2019 bonus

Top Stories:

• Long White 500k Bach giveaway

• Brodie Retallick got hacked

• Insights from Caspar Lee into Social Media marketing for 2021

• GYMSHARK - why they were the marketing icon of 2020 and what you can learn from their success

• the lowdown on how to position yourself on social for 2021

• "Clubhouse" the new platform that's the talk of the town

ENJOY xo

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Today is our last episode before Christmas (we won't have a Thursday episode this week)

We cover:

• fake Instagram accounts for stalking

• "The Queen's Instagram comp"

• the influence Pantone will have on your 2021 colour scheme

• Twitter's "describe 2020 in one word" and the creative results

• Bondi Sands 10k cash comp

• Matootles tells a follower to "get f**d" #yaymatootles

• The Inspired Unemployed wears a Pals hat

• The future of FB ads and what it means for small biz

For more on Viv and Tash, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's special Xmas special episode is all about the rollercoaster year of 2020.

Tash and Viv share:

• their key learnings and breakthroughs from 2020

• their highs of 2020

• lows

• over-arching learnings

• things to work on

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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Todays juicy Ace the Gram episode covers:

Recommendations:

• The power of upskilling
• Copywriting secrets by Jim Edwards, Sell like Crazy by Sabri Suby, Amp my Content by Daniel Kingsley Daines-Hutt
• @schoonercarrys Instagram account
• Taylor Swift's new album
• Armed and Dangerous podcast - David Farrier

We cover:

• Instagram Reels goes shoppable + is discoverable on FB

• @theartsurfing and why their copywriting has cut-through

• @followthefishtv's partnership with Alexia and why it was successful

• OnlyFans - how Belle Delphine (bath water girl) makes 1 million UK dollars per month on OnlyFans... why it's so lucrative and how it's changed the sex industry

• Top predictions for 2021 trends from Pinterest's data

• Top summer thirst trap tips from Viv

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash
@vivconway_

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The podcast episode which led to multiple Margaritas, 3 very intoxicated humans and an early night... ft. the amazing Christian Newman

Christian has shot to popularity through his Instagram account @lovefromyourdads. 'Love from your Dads' documents Christian and his partner Mark's journey of having their son - Frankie.

Christian shares:

• the surrogate process for having Frankie (costs, paperwork, regulations)

• why he started Love From Your Dads and why he thinks it has gained so much traction

• controversy and how to share your life authentically on social media

• how Instagram has changed Christian and his family's lives

• what Mark things about Instagram

• Edwards and Co - the brand Christian and Mark own and how business Instagram strategy is different to personal

• how Christian navigates brand partnerships and his advice to brands for effective Influencer marketing campaigns

• Influencer marketing prices

• how Christian's traditional job fits in with his Instagram work

• privacy and social media

Find Christian on Instagram at
@lovefromyourdads

For more on Viv and Tash find them on Instagram at

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we discuss:

• Viv's royal knowledge

• Youtube introduces new feature to address toxic comments

• Social media managers are crying out for help due to their increasing responsibilities. I detail a list of actions to make their job role easier

• Tiktok ads - what you need to know...

• Tiktok has partnered with Shopify In social commerce to make it easier for their merchants to use TikTok for business

• A kiwi campaign which got the attention of "the Rock"

• 100,000 money drop... the PR disaster that keeps on giving

• Conspiracy theories - Lonely + David Farrier

• Snapchat launches horoscopes

• Snapchat's latest Bitmoji Fashion Options could help it lead the way in the next big eCom shift

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we interview the elusive Jordan Watson - Kiwi Dad behind the popular Youtube channel "How to Dad"

Jordan shot to fame after his video "how to hold a baby" went viral.

Jordan talks to us about the following:

• how and why Jordan started 'How to Dad'

• what it feels like to have a video go 'viral'

• how social media has changed over time and how Jordan has changed his content

• how the structure of Jordan's career works

• what Jordan thinks the keys are to good social media campaigns in 2020

• how Jordan continues to keep his audience engaged

• Jordans book + the process behind his Ted Talk

• How Jordan comes up with fresh ideas and fresh content

• Misconceptions about Jordan

For more on Jordan check him out on every social media platform under "How to Dad"

For more on Viv and Tash check out:

@acethegrampocast

@tastefullytash
@vivconway_

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In today's episode we cover:

• Black Friday... do social media sales still work?

• Instagram launches "guides" - everything you need to know

• The easy app to repurpose your TikTok videos as Reels without the TikTok brand

• Snapchat's answer to TikTok... why they're giving out 1 million A DAY to creators to join their platform

• A sad death in the tech world

• The Pope likes an Instagram model's photo

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash
@vivconway_

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On today's episode we interview the marketing executive of "Me Collective" - Bella Williams.

"Me" is a period care brand for the modern person.

"Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map.

We chat to Bella about the following:

• how and why "Me" started - the ethos of the company and what makes them stand out in 2020

• the order of launching from design to product development to product photography and social media marketing

• how Me works with influencers and "people of influence"

• what the key ingredients are to a successful launch

• why Me markets using social media when they're a supermarket product

• how Bella keeps coming up with fresh content and caption ideas for Instagram

• what other initiatives Me has to open conversations and connect with it's target audience

• Bella's advice for other businesses launching in 2020 and what the key focuses should be

Check out "Me" on Instagram @Me_ or look for their products in your local supermarket.

Find Bella on Instagram @isabellaawilliams

For more on Viv and Tash check out

@acethegrampodcast

@tastefullytash

@vivconway_

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On today's social media and tech news update episode we cover:

• Instagram launches Threads - do you need it?

• Simone Anderson gets married!!! the wedding deets

• Instagram rolls out sponsored content options for Reels and Lives. 

• How Instagram has diversified their ad options for companies creating influencer ads

• Charlie and Dixie D'amelio drama - the "bratty" dinner and its backlash... our thoughts on this

• What to do when you get "scammed" by an influencer

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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In honour of the launch of Bets Gee's second book, (her first was a global best-seller) we interview her about how she built her iconic brand - Magnolia Kitchen

Known for her beautiful cakes and delicious baking, Bets shares the highs and lows of growing her brand

She covers:

• how Magnolia Kitchen started

• how she built an Instagram audience of over 200k followers

• the role her family and the births of her kids had in her business journey

• the lows of business and what she did when she lost everything

• her new book and launching it in COVID 2020

• dealing with hate/controversy and it's affect on mental health

Get Bet's latest book in your closest bookstore or online. Visit Magnolia Kitchen cafe and boutique in Silverdale Auckland or check out @magnoliakitchen on Instagram

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's episode is the first in our new Tuesday + Thursday series. We are now releasing 2x episodes a week 

Tuesday's episodes will be all the latest social media and tech news you need to know

Thursday's episode will be guests + deep dives

Today's episode covers:

• the new update and how it will effect your growth

• what the update means for creating Reels

• Instagram shopping and how it will change the way we shop

• Parler, the new social media app created by conservative Rebekah Mercer

• how to make "text" posts gain traction

• the update on the TikTok USA ban saga

• • more

For more on Ace the Gram check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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Is your organic reach decreasing?

Today we discuss everything you need to know about FB and Instagram ads.

We answer questions like:

Do you need ads?

What type of ads should you use?

Should you boost/promote posts?

Do ads work?

Is organic social media dead?

All this and more...

For more check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Do you find it hard to get great images for social media?

We've broken down the best ways to get social media imagery you LOVE without the hassle.

We cover:

• how to get the best results when using a photographer

• the power of planning + moodboards

• how to take great images yourself

• platforms and tools to help you create great content

• Snap my Snaps

Get the Ultimate photography bundle Tash mentions HERE

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's guest is Malvika Sheth!
Malvika is style influencer and founder of "Style By Malvika, a popular blog on all things beauty and fashion.

Over the years, she has partnered up with brands like Dove, Reebok and Uniqlo, and many others. Malvika has been also featured on Forbes India, Buzzfeed, Create & Cultivate, Refinery 29 and The Cut. Pixlee has named her one of the top 5 up and coming fashion influencers.

On the podcast, Malvika shares:

• how she stands out in a saturated industry

• her advice to other style and beauty content creators

• how HACKING effected her brand and her advice to not get hacked

• how she diversifies across different social media platforms and how she splits her time across each app

• coming to terms with self-she acceptance

• her thoughts on TikTok

• how she created a career from social media content creation

• the importance of doubling down on her niche

Check out her Instagram

@stylebymalvika

Check out more on Ace the Gram here

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we interview Thomas - one of the 3 founders of Spooked Kooks. Spooked Kooks created the world's first surfboards made from recycled plastic.

This episode is a window into the reality of starting and running a product business.

Tom shares:

• how Spooked Kooks began

• the impact COVID has had on the business

• the challenges business partners face and how to overcome differences of opinion

• the role of Spooked Kooks in Tasha's surfing life and Tash and Viv's Byron Bay surf trip

• running a business while juggling another job

• Tom's biggest learnings from starting Spooked Kooks and his advice to other product business owners

• the importance of investing in good content for social media

Check out Spooked Kooks here:

• Instagram @spookedkooks

• Website www.spookedkooks.com

For more on Tash and Viv

• @acethegrampodcast

• @tastefullytash

• @vivconway_

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It's Instagram's 10 year anniversary!!!

In celebration of this momentous occasion we break down 10 campaigns that have cut through the noise online in 2020.

Social media is now a crowded place - however when you create an excellent campaign you can get EXCELLENT results.

We break down the following recent campaigns and reveal the common threads for how to cut through in today's day and age.

• @lushsmilesnz giveaway with @featuertouch_bycherie & @alyshiajoness

• Charli D'amelio & Dunkin Donut's "Charlie drink"

• Countdown + long-term ambassadors

• Ocean Spray juice + TikTok viral Fleetwood Mac skating video

• @annaleekemsley giveaway with @the.nest.nz

• Khloe Kardashian and @doseandco

• @good4me wishlist

• @davidattenborough joins Instagram

• @thankyouaus "Im In" campaign

• @newzealandguide hotel Queenstown giveaway

For more on Viv and Tash follow them on Instagram

@acethegrampodcast

@tastefullytash
@vivconway_

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Todays podcast guest is Brooke Howard-Smith

Brooke is the CEO of talent agency WeAreTenzing. WeAreTenzing looks after talent such as 'How to Dad', Jess Quinn, Ricardo Christie and Israel Dagg

Brooke's history includes medalling at the X game, hosting TV shows such as 'Target' + starting multiple businesses.

WeAreTenzing started 5 years ago. Brooke shares how social media campaigns worked back then compared to how social media campaigns work now.

Brooke also shares

• personal branding tips

• the secret to being a successful influencer

• the future of Instagram

• the future of Instagram shopping

• keys to create a successful campaign

• what Brooke has learned from his success in a variety of industries

• his thoughts on "The Social Dilemma"

• campaigns that make an impact

• much more

For more on Brooke check out:

https://wearetenzing.com/

or @wearetenzing on Instagram

For more on Viv and Tash, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

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Today we interview Monique Porteous - Monique recently completed her thesis on Instagram Influencers.

As part of the thesis Monique analysed 1000 Instagram posts from 4 influencers. 

In today's episode Monique shares her surprising findings including:

• what colours perform the best on Instagram

• what clothes perform well

• how we can post our 'relationships' on Instagram

-  how we "read" Instagram images

• the 'trends' to jump on 

• how to jump on a 'trend' to go viral

For more on Monique check out

@monique.porteous

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash

@vivconway_ 

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Today we cover all the latest news in the social media industry:

We cover the new NZ influencer regulations you need to know

• See the full list of regulations HERE

We also cover;

• the latest on the TikTok ban in the USA

• how and why Only Fans is taking over the world

• Tasha's thoughts on The Social Dilemma documentary on Netflix

• Our recommendations include the 'School of Greatness" episode with Guy Raz and Lewis Howes

For more on Viv and Tash visit

• @acethegrampodcast

• @tastefullytash

• @vivconway_

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Today's episode is a Q&A with Viv and Tash.

We cover Instagram questions + some personal questions. Tash almost cries - it's a wild ride...

We cover:

• how ATG started

• what was it like working and living together when you started ATG

• what motivates us to work hard

• how our Ace the Gram biz structure/dynamic has evolved and changed

• the interesting observation we have about social media right now (TikTok's impact on the music industry)

-the impact Covid has had on ace the gram and our lives

• our favourite parts of Ace the Gram's trajectory

• our advice for other business partners and how we've navigated being business partners

• who has had the biggest influence on our careers so far

• the books and podcasts we recommend

• who inspires us in biz and in life

• our biggest fears

• what people mis-understand about us

• our childhood dream jobs

• we answer whether boosted posts are worth the money or should you should set up an ad using ads manager

For more on Viv and Tash follow:

@acethegrampodcast

@tastefullytash

@vivconway_

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Matty Scorringe is the founder and director of 'The Art of Surfing' Matty's has a background in pro surfing, he's been sponsored by Billabong, coached elite surfers and is now the NZ surfing Olympic coach.

Matty has recently launched his online surf coaching membership program which is gaining worldwide traction

In today's podcast Matty covers;

• his background in surfing and his insights in the world of professional surfing

• how Leukemia changed Mattys life

• how surf sponsorships work and what sponsors look for

• how social media has impacted the surfing industry

• how he became a surf coach and gained clients and elite clients

• what role social media had in his business journey and how he built an audience

• Matty's advice to coaches for scaling their businesses and launching an online program

• Matty's advice for growing a loyal and targeted social media audience even when you don't feel like you're naturally good at social media

Check out the art of surfing at

https://www.theartofsurfing.co.nz/

Instagram: @theartofsurfing

JOIN SNAP MY SNAPS HERE

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Myth or truth?

• shadowbanning - is it a thing?
• Will switching to a business Instagram profile mean my profile will reach less people?
• Should I be using hashtags or are too many bad?
• Do I still need to post everyday?
• What weight do likes have in 2020?
• Does more likes and followers mean a more successful Instagram account
• Does video content reaches more people than photos?

All the above questions answered in today's episode!

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we discuss the impact of social media on the world and the future of technology, politics, business

• Disclaimer - this episode contains opinions not facts

This episode contains;

• Tiktok - should it be banned?

• Politics + social media 

• "Smart technology" 

• USA superpower vs China superpower and what that means for social media and technology

• Regulation

• Cambridge Analytica (Netflix doco called the Big Hack)

For more on Viv and Tash check them out on Instagram 

@acethegrampodcast

@tastefullytash

@vivconway_

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Today guest is serial entrepreneur Mitch Lowe.

Mitch is the director of 12 companies currently running over 200 shows annually, across a broad spectrum of artists and genres, as well as managing leading NZ artists and developing tech companies.

Mitch covers:

• how his company runs over 200 events a year and the role social media plays in selling tickets

• Mitch's story and how he grew to the position he's in now

• Mitch's tips for upcoming musicians + how he secures event and artist sponsorship

• The role social media plays in musicians careers

• How musicians sponsorships differ from traditional influencers

• Mitch's recent experience with online controversy, trolls and how he turned the negative PR around

• What it feels like to be on the receiving end of online hate and how to manage it

• Mitch's charity he launched with Mitch James after the death of their close friend "Bring People Dancing"

This episode is a must-listen.

Connect with Mitch in the following places:

https://www.audiologytouring.com/

https://www.instagram.com/audiology_touring/

https://www.instagram.com/mitch_lowe/

Check out Viv and Tash:

https://www.instagram.com/acethegrampodcast/

https://www.instagram.com/tastefullytash/

https://www.instagram.com/vivconway_/

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On today's episode we interview Lucy Blakiston - one of the three Kiwi girls behind "Sh*t you should care about" (SYSCA)

SYSCA has over 1.4 million followers and aims to "navigate through the thunderous news, politics and pop culture moments (and all the shit in between) that saturate your feed"

In our podcast chat, Lucy covers;

• how and why SYSCA started

• big moments for SYSCA and how it's impacted the 3 founders lives

• how the girls grew SYSCA to over 1.4 million followers and the impact big celebrities have on their growth

• their plans for the future of SYSCA

• the impact of COVID on SYSCA

Follow SYSCA at @shityoushouldcareabout on Instagram

https://shityoushouldcareabout.com/

Or listen to the podcast: "The Shit Show"

_____

Connect with Tash and Viv at:

@acethegrampodcast

@tastefullytash

@vivconway_

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Samantha Khater from Dessert Boxes Australia shares how her and her two siblings build a successful dessert box buisness.

Samantha shares her fresh take on social media marketing and the secrets to keep people coming back + how she generating sales for Dessert Box.

Samantha covers:

• how and why her and her siblings started Dessert Boxes

• how she grew their Instagram account to 122k followers

• her "character" strategy for stories and why your Instagram should act as a "channel" and a connection tool

• how Samantha generates sales for Dessert Boxes

• what it's like working with her siblings

• how COVID has impacted Dessert Boxes and her advice for businesses to thrive during current events

• Jane Lu's impact on Dessert Boxes

• the role of the "C" word in Dessert Boxes success

Check out Samantha and Dessert Boxes on Instagram at:
@dessertboxes

@samanthakhater

Connect with Tash and Viv at:

@acethegrampodcast

@tastefullytash
@vivconway_

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21 year old Sarah Kelsey shares how she created her popular side-hustle "the One Up Project podcast.

By day Sarah works full time as an accountant at PWC. By evening she works on her "financial literacy" podcast "The One Up Project"

Sarah shares how she uses Instagram to promote her podcast and why she think's her audience is growing so fast. 

Sarah also covers:

• advice for starting out

• how to create a successful side hustle 

• the tools she uses to create a professional and impactful Instagram account

• her financial advice and the lessons she's learned from her job and her podcast guests

For more on Sarah listen to her podcast "The One Up Project" or follow her on Instagram @theoneupproject

For more on Viv and Tash check them out on Instagram

@vivconway_

@tastefullytash

@acethegram

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Todays episode goes over:

• The top 10 most highly paid influencers in July 2020 and how much they earn

• The difference in influencer marketing rates around the world e.g. UK vs Aus vs NZ vs USA

• What you should charge as an influencer in NZ or Aus

• What to expect as a brand when it comes to payment

• Influencer marketing tips for creators and brands

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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We're SO excited to announce in this episode the solution to the biggest issues our clients face when it comes to Instagram

We're launching "Snap my Snaps" - the connection tool for content creators (NOT influencers) and brands who need content!

It doesn't matter about the following of the creator, it's only based on the skill and style of the creator.

Brands can post jobs or ways they want their product shot and creators can submit their Instagram profiles as a portfolio to be picked for the job.

Listen to the full episode for all the details

Join the FB group HERE

Sign up to the website HERE

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Today's guest is Natalie Norman – Founder of Growbright - the home of the airnest cot mattress.

Before starting her own company, Natalie worked for many years in her family business's corporate empire "the Comfort Group" - home of Sleepyhead beds.

Natalie shares the transition from the corporate world to starting her own small business and the role that having her own family had in her journey.

We ask Natalie about what it's like starting her own business, the differences in marketing for a corporate vs marketing for a small business and the lessons she's learned along the way.

This episode is full of value for both marketing managers, business owners and for inspiring Mums.

For more info on Natalie check out her Instagram accounts below:

@Growbright

@Natalie.norman_

For more on Viv and Tash check them out:

@acethegrampodcast

@tastefullytash

@vivconway_

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Simone Anderson is BACK on Ace the Gram podcast.

Since we last spoke to Simone 3+ years ago she has:

• released 2 books, released a podcast, bought a house, spoken at various large events and gone through a multitude of the highs and lows of having a large following.

Simone talks:

• her new book "So Delish" check it out at your local or online bookstore

how she maintains a deep and personal connection to her large audience

• how she stays innovating and providing value to her audience e.g. her COVID cleaning challenge

• how she deals with online hate and online controversy

• how she's created such a diverse brand

• what her mission is and what drives her

• the impact a follower's message had on her

• her TOP 3 tips for aspiring content creators/personal brands who are wanting to grow their audience

• what Simone's future plans are for her life and her brand

• how vulnerable she is on Instagram

Check out Simone on Instagram at @simone_anderson

For more on Viv and Tash check them out on Instagram:

@acethegrampodcast

@tastefullytash
@vivconway_

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Today's bonus episode feature's Tash and Viv's top 5 recommendations for things they're loving right now.

These include podcasts the girls love, technology they're enjoying using + what's making an impact in their lives

Please note: None of these recommendations are sponsored

The girls also announce the NEW Podcast Facebook Community Group "Ace the Gram Podcast Community"

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Today's guest- Rochelle Sheldon is an award winning social media marketing queen. She's the founder of Joyable and Something Blue and was a 2018 Finalist for Social Media Marketer of the Year 2018

Rochelle created a splash on Instagram when she launched New Zealand’s first bridal subscription box. The prize for launch included $5000 cash + cash prizes. We talk to Rochelle about how and why she had the confidence to launch this way.

Rochelle covers:

• how Instagram fits into the marketing mix

• the step by step process for a successful product or service launch using social media

• the keys to successful influencer marketing campaigns - how to choose the right influencer for your brand/service

• how the industry has changed over the last 6+ years (Rochelle has worked in the industry for 5+ years)

• why email addresses are still gold and the tips to grow your list

• what we should be focusing on in today's social media marketing world

• what actions push the needle forward when it comes to using social to generate sales etc

• the pros and cons of switching to being self employed

• the power of imperfect action

Check out Rochelle Sheldon in the following places:

Websites:

Joyable

Something Blue

Instagram:

@somethingblue.co.nz

@joyable.co

@rochellesheldon

For more on Viv and Tash check them out on Instagram:

@acethegrampodcast

@vivconway_

@tastefullytash

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BONUS EP Today's episode goes over the proven tools and techniques we've given our clients + used ourselves to land clients and collaborations using Instagram.

We discuss the importance of having a personal brand + what investing in your personal brand will do for your career.

This BONUS episode is in honour of the launch of Tash's new Instagram growth course for personal branding! The Art of Instagram is a 3 month course will give you the exact steps to use Instagram to take you to the next level in your career. The course has limited spots. Get your EARLY BIRD pricing ($500 off) ends before July so enrol now so you don't miss out! Click here to check out the course Questions? Email tastefullytash@gmail.com or DM @tastefullytash on the gram @acethegrampodcast @tastefullytash @vivconway_

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This episode features an interview with our secret weapon to tripling our business - Suzanne Hoyne!

Sue has an extensive corporate background including significant roles at Adidas, Country Road, Bonds etc.

Sue also has small business experience as she currently owns the distribution rights to Sol Breads in Byron Bay where she lives and works alongside her husband.

The combination of knowing how to examine businesses finances and patterns, how to create a plan for success and her corporate + small biz experience make her an incredibly effective business mentor.

Sue goes over

• the patterns she consistently notices that cause businesses to fail

• what businesses are getting wrong when it comes to reaching their goals

• the tools to track your effectiveness in your business/role

• how to make better use of your time

• the differences between corporate and small business life

• the biggest hurdles Sue has overcome in her own small business and what she's learned from these

• frameworks for success

If you want to ask Sue about mentoring you in your own business you can contact her via:

• Website https://suzannehoyne.com.au/

• Instagram @suzannehoyne

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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Today is a special episode!

It features our very own co-host Viv Conway's journey from starting to selling her first business Vivid Sportswear

Viv started Vivid Sportswear at university - she grew and marketed her business using Instagram. It was during this process where she learned a lot of the tools and techniques we teach our own Ace the Gram clients today

Viv covers:

• how she started her business at Uni when no one around her owned a business

• the struggles she experienced

• her top 3 learnings from her business journey

• how she sold and valued her business online

• what she wished she knew back when she started

• her advice for small business owners

• what she's learned from the selling process

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

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Today's episode features the founder and director of Pepper and Me - Cherie Metcalfe.

Today Cherie's empire include a subscription recipe group, a diverse range of herbs and spices and Cherie's new biz "Kitco" - a cookware range.

Cherie has over 6000 members just in her subscription recipe group alone and sells out products using Instagram as her main marketing channel.

Cherie has a cult following' who are avid buyers and users of her product range.

Cherie discusses:

• how Pepper and Me started

• her advice for selling out products using Instagram

• how she brings her family and personality into her account

• what she's learned along the way

• Instagram tips for other biz's using Instagram for marketing

Follow Cherie on Instagram @pepperandme_

Follow Viv and Tash on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

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We love a kiwi success story. Today's ep features: Zoe Schoeller-Burke.

Zoe is a designer based in New York (except for when COVID19 hits).

Zoe shares:

• her experience as lead designer behind Museum of Ice Cream (the Webby award winning Instagram account)

• Her design work for Simon Huck and his new brand JUDY (recently won a Hermes award for social design)

• her current experience as a senior designer at Utendahl Creative - a New York based branding agency with clients like Refinery29, Bandier, Milk etc.

• Zoe's tips and tricks for how every biz can utilise excellent design and appeal to their target audience on social

• Zoe's tips for a successful Instagram account - no matter what the industry.

For more on Zoe check out her website: https://zoeschoellerburke.com/

For more on Tash and Viv check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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This episode is a must listen if you're a marketing manager/director.

We chat to Dom Hay - marketing strategist, owner of AdHoc digital marketing company.

Dom delivers strategic and and technical “how to” advice on figuring out your actual marketing plan.

Dom discusses the "marketing scoreboard" they run for their clients - which essentially creates a tangible process behind marketing so it is all measurable and actionable.

The marketing scoreboard is the perfect tool to showcase the work you do as a marketer to your boss and allows marketing to become a company effort instead of just the role of the sales/marketing team.

For more on Adhoc check out their website https://www.adhoc.help/virtual-marketing-directors.html

For more on Tash and Viv check them out on Instagram:

@acethegrampodcast

@tastefullytash
@vivconway_

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After a heated debate over listening to headphones while running/walking vs not today we discuss:

The top reading material/listening material we've consumed over COVID19.

We go over which material we liked/didn't like and the key takeaways we personally learned.

Viv's picks:

• The E myth (why small businesses fail) by Michael Gerber

• The Seven Day Startup by Dan Norris

• The Barefoot Investor by Scott Pape

• Money, Master the Game by Tony Robbins

• Everything is Figureoutable by Marie Forleo

Tash's picks:

• The Purple Cow by Seth Godin

• Girl, Stop Apologizing - Rachel Hollis

• The Rabbit Hole podcast by the New York Times

• Shameless Podcast by Michelle and Zara

• The 5am Club by Robin Sharma (podcast on Marie Forleo)

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Today's episode is all about reflection and re-direction. Now is the time to pivot your business and life so it's heading in the direction you want it to:

Questions to ask:

• What would you do if you couldn’t fail?
• What do you get lost doing?
• What do people often ask for your help with (whether this is a part of your biz or not)?
• What were you been naturally drawn to doing when you were small?

For your Instagram:

• Ask people or friends who follow you what they get out of your account the most
• Look at your statistics and find out who is following you, who has brought from you before, who often DMs you and engages with you content the most
• Realise what is important to your audience and your goals

Change your messaging:

• In your captions
• In your stories

For more on Viv and Tash:

Check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we talk to the co-founder (Jason Goldberg) of the app making waves in the influencer marketing industry - Carro.

Carro is the all-in-one influencer marketing platform for eCommerce businesses. According to Carro it's the only influencer marketing software that helps brands discover, connect, and collaborate with authentic creators for free.

Carro essentially uses technology to give you the tools to connect with influencers who already love your brand.

We talk to Jason Goldberg about:

• how Carro started

• how you can use Carro for your brand to improve your influencer marketing efforts

• why Carro makes influencer marketing easier than cold reach-out

• Jason's insights into the influencer marketing industry over the past 8 years

• Jason's thoughts on the impact of COVID19 on the industry

To check out Carro for yourself click: https://getcarro.com/

For more on Tash and Viv check them out on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we talk to popular Instagram influencers (and couple) Christina Macpherson and Tom Paterson !

Tom and Christina have over 150k Instagram followers and have built a career off their creative skills.

With developing skills in modeling, photography, copy-writing, and story-telling Tom and Christina explain how they merged these to grow profitable careers.

Tom and Christina are known for their beautiful travel photography and stories they share from their adventures around the world.

We talk to Tom and Christina about:

• How they grew their followings

• How they structure their business - what the behind the scenes of a travel influencer looks like

• How they grew their businesses into full-time careers

• Their recommendations for creatives wanting to grow an audience and turn their skills into profitable careers

• How they've been impacted by COVID19

• Their projections for the influencer marketing industry post COVID19

• Tips for great captions

• Tips for building rapport with their audience

• Editing tips and tricks

For more check Tom and Christina out on Instagram

• @christinamacpherson

• @tompaterson_nz

For more on Tash and Viv check out

• @acethegrampodcast

• @tastefullytash

• @vivconway_

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Growing a business in 2020 means effectively utilising technology.

We share the specific software and tools that we believe all successful businesses need for growth

We have tried and tested many over the years so we break down our favourites and the ones that have made the biggest difference

These include the likes of

• ActiveCampaign

• Lead Pages

• Thrive Cart

• Shopify

• Mailshake

• Teachable

For more on Viv and Tash, check them out on Instagram

• @acethegrampodcast

• @tastefullytash

• @vivconway_

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Today we cover:

-the impact of COVID-19 on influencer marketing

-what influencers are getting right during this situation and what influencers are getting VERY wrong

-what influencers can do in the coming months to safeguard their careers

-what brands need to consider when conducting an influencer marketing campaign now and after COVID19

-statistics to be aware of - how these will impact your selling

-how you need to change your messaging for influencer marketing campaigns

-how COVID19 is changing what content we value from influencer

For more:

Follow Tash and Viv on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we cover:

• the impact COVID-19 is having on different industries when it comes to their social media strategy

• what small and large businesses will have to do differently post COVID-19 lock-down

• how this lock-down is changing our future behaviour especially when it comes to online selling/buying

• what you should be doing right now on social media

• predictions for a post-COVID19 world

For more, follow Viv and Tash on Instagram at

@acethegrampodcast

@tastefullytash

@vivconway_

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Tash & Viv bring today's episode to you from their individual isolation zones

They cover:

• What to post on Instagram if you're currently shut down

• Examples of great posting practices from businesses during COVID-19

• Why you should be using social media right now

• How to change up your content to be engaging but appropriate

For more check out:

@acethegrampodcast on Instagram

@tastefullytash

@vivconway_

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We had the pleasure of having Hannah Mellsop - founder of Real Rad Food BACK on the Ace the Gram podcast.

Since we talked to Hannah last (episode 3, 2 years ago) Hannah has scaled her raw cakes business from selling cakes at local markets to running a multiple employee business complete with a factory and nationwide shipping.

Hannah credits Instagram to her successful marketing in scaling Real Rad Foo. She gives her advice to businesses looking to do the same thing.

Hannah covers:

• How she initially used Instagram to how she uses it now

• The role of stories in her product launches

• How she collaborates with other businesses on social media to scale her own business

• How she balances what she shares vs doesn't share on Instagram

• Sales tips + techniques using social media

• Hannah's learnings from the past few years of growing a successful business

Find more about Hannah on Instagram @realradfood

Find more on Viv and Tash at:

@acethegrampodcast

@tastefullytash

@vivconway_

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This episode features Tash and Viv's interview with Luke Kemeys and Ben Masters - the boys behind the group "Boys Get Paid".

Both the boys have their own respective businesses and have a proven track record of building audiences for these.

Luke explains how he generates leads from Instagram for his accounting business and Ben explains what makes content successful on Instagram (he's a professional videographer)

Ben and Luke offer insights into male "Instagram behaviour" and cover topics such as:

• growing an audience for a service-based business

• growing an audience if you don't have a typically "sexy Instagram" product

• how they've created a strong online community for Boys Get Paid and converted it to a real-life community

For more on Ben and Luke listen to their podcast BNL or check out their Instagram accounts:

@boysgetpaid

@nextadvisory.nz

@jonesroadnz

For more on Tash and Viv check out:

@acethegrampodcast

@tastefullytash
@vivconway_

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Jay Reeve (one of the four directors behind @drink_pals) discusses all the factors that created the viral drink everyone is talking about.

The pastel-colored RTD, available in NZ has seen an unprecedented level of awareness and success - partly due to it's 2020 Instagrammy aesthetic.

Jay discusses the whole journey of Pals, how it came about, what factors went into the design and why he thinks it has blown up on Instagram.

Jay chats about:

• Creating a product that is shareable in 2020

• Balancing social media with real-life (his wife Anna Reeve is a well known NZ influencer)

• Why Jay thinks Pals will stand the test of time

• Plans + future strategies for Pals

• Tips for getting traction on Instagram as a brand

• How a brand like Pals came about

For more on Pals check out their Instagram @drink_pals

For more on Tash and Viv, check out:

@acethegrampodast

@tastefullytash

@vivconway_

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Today's bonus episode features Tash and Viv discussing where they're at with their 2020 goals!

It includes tips and tricks for productivity, staying focused and their thoughts on success

For more on the upcoming Instagram workshops Tash and Viv mention on the podcast, the link is here

For more on Tash and Viv check out:

@acethegrampodcast

@tastefullytash

@vivconway_

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This interview goes over all the things you wanted to know about the platform everyone's been talking about - TikTok

Tash and Viv interview Kale Panoho - an expert on TikTok and digital marketing who has worked directly with TikTok.

Kale goes over:

• What TikTok is and where he thinks it's heading - Whether TikTok is a good marketing option right now - How companies are using TikTok for marketing - Who the current audience is on TikTok and what content is performing well - How to become popular on TikTok as a creator - How TikTok is monetized - Why TikTok is so popular - Whether TikTok has longevity as a social media platform For more about Kale check out Kale Panoho on Linked In or follow him on Instagram @kalepanoho For more on Viv and Tash check out @acethegrampodcast @tastefullytash @vivconway_

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Ace the Gram interviews Instagram Icon and internationally renowned photographer Li-Chi Pan

In this episode we cover:

• The changes Li-Chi has seen on Instagram over her years of an influencer/photographer - The role Li-Chi thinks photography plays in marketing in 2019 - Why Li-Chi started her Instagram account - Li-Chi's tips for content creators + brands using Instagram to market themselves - The balance between being "an influencer' and "a photographer' - Insider knowledge into "influencer trips" + getting work Check out Li-Chi on Instagram at @lichipan For more of Ace the Gram follow them on Instagram at: @acethegrampodcast @tastefullytash @vivconway_

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Iyia Liu, 25yo kiwi serial entrepreneur is the founder of the following companies:

• Waist Trainer NZ

• Luxe Fitness

• Celebration Box

• Bambi Boutique

• Girls in Business

Iyia also stars in the reality TV show "Boss Babes"

In this episode Iyia goes over:

• what makes marketing successful on social media

• launch techniques for social media

• PR packs vs in-person trips for influencers

• what she's learned from all the businesses she's started

• her mistakes and lessons

• the importance of knowing your target market

Follow Iyia on Instagram at @iyialiu

For more follow:

IG: @acethegrampodcast

IG: @tastefullytash

IG: @vivconway_

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Julian Bartram is NZ's only Shopify "local".

Julian is not only a Shopify expert but he's one of the masterminds behind @bodyfxnz - a body effects product business.

In this episode Julian shares:

• Tips for what to do with the traffic businesses get from Instagram - How Instagram can tie into email marketing strategies - Instagram tips for other businesses using Shopify - Features Shopify has to help Shopify businesses (shoppable feeds, ads, etc) - The Shopify platform that makes influencer marketing easier - how they can use it/your experience with it - Instagram Tips from the insiders at Shopify Julian has made a page on his website for our listeners! It includes what we discussed plus a special extended free trial at Shopify. check it out here. For more on Ace the Gram check out: IG: @acethegrampodcast IG: @tastefullytash IG: @vivconway_

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Why Instagram is the newest and most effective dating app for 2020.

We cover:

• Tips for how to use it for dating

• The levels of dating 'behaviour'

• How to optimise your profile

• What a "thrist-trap" is

• Our experiences

For more follow us on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

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Today we deep dive on the following predictions:

• Influencer marketing will continue to grow but will need to become more dynamic to be successful. Gone are the days of a flat lay sponsored post converting
• Short videos will become more popular
• Grid posting will decrease - story posting will increase
• Shoppable feeds will become more sophisticated and more popular to shop on
• TikTok style feeds will increase in popularity - the rise of the TikTok influencer
• Brand voice and style will become more important - what distinguishes your content from your competitors??
• Captions + social good/society relevance will be more important to your Instagram strategy
• AR (augmented reality) will become more important (AR creators who make filters etc)

For more email hello@acethegram.com

Or follow us on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

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Know there's black hat Instagram growth techniques out there?

We go over all the techniques people use and discuss their pros and cons. 

We cover:

• Follow/unfollow

• Comment Pods

• Powerlikes

• Fake followers

• Bots

• Giveaways/loop giveaways

For more follow us along on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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Tash and Viv go over their personal favourite Instagram accounts. They break down:

• What the accounts are

• Why the account provides value to them

• What components of the account make it popular

• How you can use this information to make your account more popular

To find more follow Tash and Viv on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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This minisode answers Christine Westbury's question.

Her question was asking how you figure out the content that you should be posting for your Instagram account (how you figure out your 'content pillars'.

For more, follow us on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

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Our first q&a episode!

This episode covers what you should be storying on Instagram, ideas for what to story and the winning strategies

For more check out Ace the Gram Instagram
@acethegrampodcast

@tastefullytash

@vivconway_

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Tash and Viv interview Lauren and Corryn about their journey starting Kynd Community cafe in Bali.

You may have seen their distinctive pink "another day in paradise" wall on Instagram.

Lols and Coz (Kynd founders) reveal how they blew up their cafe using social media so it became a global must-visit destination. They discuss all the elements that created their success.

Lols and Coz chat about their Instagram strategy and how they've changed their food and cafe experience to reflect the changes in social e.g. from focusing on posts to focusing on stories by creating 'storyable experiences'.

This is a must-listen for all eatery owners + businesses interested in tips to make their business Instagrammable.

Kynd Community has also opened a new not for profit cafe "Give". They've also just released their first cook-book!

Check out their Instagram https://www.instagram.com/kyndcommunity/

Follow more from Tasha and Viv on Instagram

@acethegrampodcast

@tastefullytash
@vivconway_

hello@acethegram.com

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Viv starts by talking about her snack choices This episode goes over: * The key changes Instagram has had over the past year. * What we think Instagram will do in the future * The actions you can take to make sure you’re relevant on Instagram in 2019/2020

These include: * The changes in user behaviour (likes, engagement) * Figuring out your intention * Influencer marketing - what you should focus on for a successful campaign * The removal of likes and what that means for creators/brands * The resources you can rely on now for your Instagram marketing * Instagram Stories - why they should be your key focus * AIMS Games - a case study from Ace the Gram. Why profile views show more than followers * The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour * 70% of people look up a brand or service on Instagram before purchase * Story views - instant feedback for brands * Never before have we had such little difference between our brands and our customers

Key Messages from this episode:

1. Why the removal of likes is an opportunity and a positive change

2. The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)

3. Make storying the key focus of your Instagram strategy

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In season 2, we zoom out and focus on the global impact of Instagram on different industries! We cover: * Why Instagram is such a powerful marketing platform in 2019, we touch on its impact on the travel, food and fashion industry

• Where we are headed for social media marketing in the future.
• The Museum of Ice Cream
• How Instagram impacts each industry
• How 'content creator' is now a career
• Victoria's Secret, Instagram, Rihanna and diversifying beauty standards
• How the Kardashians have shaped pop-culture, social media, and social media marketing
• An overview of upcoming episodes

Follow along with us on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

Email: hello@acethegram.com for more info

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We are BACK! Tash and Viv explain where they’ve been gone since season 1 (it’s been a year off podcasting). They go over where they’ve been and what they’ve learned since season 1. Viv: * Rhythm and Vines * Why she’s wearing biking lycra * Disc golf nationals * Governance - surf life saving

Tash: * Travel * LA - my tour of First Media, one of our season 1 podcast guests * Pop culture * Watch “the intern” * DJ Tigerlily * Surf trip - The Art of Surfing * @tastefullytash - my campaigns over the last year and what I've learned * My thoughts on modern health and wellness * My Hello Fresh commercial

Tips: Any workshops/events/retreats you run, bring a photographer and maximise this content over all your social channels. Tash and Viv also mention: * Influencer trips * Breaking up * The impact of having mentorships/business coaching * Running a 2 day business networking event (our learnings) * Running Anchor AIMS Games social media * The "malloff" between Bayfair and Tauranga Crossing * Plays, productions and "Wicked" * The Ace the Gram New Zealand tour

For more on us, check out our Instagrams:

@acethegrampodcast

@tastefullytash

@vivconway_

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Sabrina Philipp is a 24-year-old entrepreneur making $100k/month helping others start and scale online businesses.

Sabrina is an expert in using social media for business and uses it to generate 6 figure course launches.

Sabrina shares her social media tips and the business tips she’s learned from growing her own business and growing multiple 7 figure client businesses.

[1.20] How we met Sabrina in Bali

[1.55] Sabrina’s journey to having a 7 figure business at the age of 24

[3.00] How Sabrina got started in online business

[4.00] How Sabrina uses social media for 6 figure online launches for her business

[4.45] Why social media is so powerful for businesses and personal brands

[5.20] How Sabrina uses Instagram for her 6 figure launches and why the content she posts on her feed is different to what’s in her stories

[8.30] How you can have a service business and still use Instagram as a powerful tool in your business

[9.00] How much Sabrina puts out on social media about herself and if she ‘holds back’ at all for her professional image - it’s not about protecting information but about framing things in the right way

[10.33] Sabrina’s Forbes article was an influence on Sabrina’s business, Sabrina explains how you can leverage positive PR

[11.45] Why you shouldn’t just celebrate your victories with your audience but how you can create value that’s relevant to them and benefits your sales

[13.45] How to create urgency around your offerings after positive PR/influencers

[14.45] Sabrina’s core business tips (and mistakes she’s noticed) about how people use social media

[17.30] Why companies are turning to micro influencers and how you can use the science behind this in your business

[18.10] How can people get the confidence to put themselves in front of the camera for ‘live video’ and Instagram stories

[20.40] Why practise makes perfect when it comes to being in front of the camera

[25.50] Sabrina’s 3 core business tips for how to make money in your business now and in the future

[26.15] How you can figure out and get to know your target audience (“What do you believe to be true”)

[30.15] How to attract the right people into your life and into your business

[30.45] Why people don’t respond to ‘masks’ in your life and what that means for being authentic in your business

Find Sabrina on Instagram at @sabrinamphilipp

Find out about the Bali Mastermind and how you can work with Sabrina at http://sabrinaphilipp.com/

For more - join ‘The Intentional Entrepreneur’ on Facebook

Find Tash and Viv at www.acethegram.com

@acethegrampodcast on Instagram

Tash - @tastefullytash

Viv- @vivconway_

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After almost 50 episodes interviewing the best businesses and personal brands on Instagram, we have broken down our top 5 learnings.

Listen to find out the 5 key things all successful Instagram accounts have in common.

The episode marks the second to last episode for our first season of the Ace the Gram Podcast!

Show Notes:

[1.13] Season one reflection and information on season 2

[3.08] The first of the 5 points and why your niche is so important

[3.29] Why it's so important to know your audience and who you're speaking to

[4.40] How you can figure out what niche you're in

[4.53] The second point - consistency and how to create it

[5.33] Why showing up consistently and posting what your audience expects is important to your success on Instagram

[8.00] How to create clarity in your Instagram messaging and content

[10.16] What is your USP (unique factor/selling proposition) for your Instagram account? What makes you stand out from the crowd?

[14.13] Ask people around you what makes you unique to help figure out your value

[14.25] What we have learned about how people grow on Instagram

[15.39] How successful accounts understand Instagram as a platform

[17.02] Why playing the long game is the key to success

[17.50] Tash and Viv's learnings and highlights from season 1

[20.24] Why we created Ace the Gram podcast and what you can expect from listening

For more info follow @acethegrampodcast on Instagram

Tash- @tastefullytash

Viv- @vivconway_

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Find out how Kayla Jans uses Instagram to get her Eyebrow Microblading business booked out 6 months in advance!

Kayla doesn't even have a website yet and is booked out due to the demand she has created from her Instagram account @baybrows.

Kayla shares her tips for what makes a successful service-based business Instagram account.

Show Notes:
[1.24] When did Kayla start Bay Brows Instagram account

[2.36] Why we use Kayla's account as a great example of how to use Instagram for a service-based business

[4.08] The importance of having clear and honest images to showcase your service business

[4.33] How you can use images of your clients on social media

[6.00] How you can use Instagram for 'social proofing' for your business

[6.15] How to use influencers for a service-based business

[7.15] The importance of using Influencers early on in your business

[7.59] How to pick the right influencer when you're getting started

[8.32] What equipment Kayla uses to create content and the key things she makes sure she's doing to make sure her content is high quality and clear

[10.08] Photos vs Video and Kayla's thoughts on both

[11.38] How to effectively use story highlights for your business

[14.58] Kayla's advice for service/beauty brands for how to successfully use Instagram

[16.33] How you can find/make content for a service based product

[17.51] What mistakes does Kayla see businesses making on Instagram

[19.24] Why and how did Kaya start her business and the part 'Landmark' played in it

[21.02] How to transition into self-employment

[22.40] The realities of being self-employed

[24.33] Where Kayla gets motivation and inspiration from now

[26.15] How you can create your perfect eyebrow

Find Kayla at @baybrows

Find Tash and Viv at @acethegrampodcast

Tash- @tastefullytash

Viv- @vivconway_

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Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.

Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.

Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.

Sarah shares what she's learned from growing both.

Show Notes:

[1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her

[3.30] Why Sarah posts ‘raw images’ on her personal Instagram and how she keeps her personal Instagram and journey authentic

[6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar

[7.55] Posting for what your community wants and how to stay ‘on brand’

[8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram

[9.20] Why Sarah doesn’t post all her business news on her personal account

[10.20] How does Sarah balance her businesses and her personal brand

[13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives

[17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts

[18.10] The power of User Generated Content

[21.20] How to create a strong ‘voice, colour, style’ etc

[22.15] How to get people to create content for your brand when you don’t have a massive following

[25.10] How to make your business more Instagrammable

[30.30] The importance of outsourcing social if you’re not passionate about it

[30.50] Key mistakes Sarah thinks people make on social media/Instagram

[34.45] The importance of having a clear intention of why you’re using Instagram

[35.30] Why you should do an Instagram ‘cleanse’

[37.45] What’s next for Sarah

Check out Sarah on Instagram at

@spoonful_of_sarah

@matcha_maiden

@matcha_mylkbar

Check out Ace the Gram hosts Tash and Viv at

@acethegrampodcast

@tastefullytash

@vivconway_

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Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery!

Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business.

Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity.

Show Notes:

[1.09] How Tom got started in pottery and the influence Japan had on him

[2.21] How long did it take Tom to start selling out his batches on Instagram

[6.06] How Tom uses Instagram for his primary marketing technique

[7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world

[9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit

[10.18] The factors that have made @okapottery successful

[10.59] Tom's future plans for Oka Pottery and his life

[12.17] How Tom's cups are reusable and how he is passionate about keeping them NZ made

[14.12] Tom's expansion plans and staying niched and authentic to his pottery style

[15.13] What Tom gets the most engagement from

[18.35] The app to tell you the best time to post (WhenToPost or Prime if you're in the USA)

[19.06] Tom's advice to other small businesses wanting to succeed on Instagram

[19.55] How stories have changed the way people use Instagram

[20.47] How to stay real on social media but still post content you're proud of

[22.58] The importance of authenticity on social media for succeeding in the future

[23.19] The balance of being vulnerable on social media while still providing value

[24.23] Going live on Instagram

[25.50] How Tom can connect to his audience and get real-time feedback on his releases etc

[26.12] How Tom runs his pottery launches

[28.30] Tom's final advice for small businesses using Instagram or wanting to start using Instagram

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Tasha Meys aka @tastefullytash has over 70k followers across her 3 Instagram accounts. She is also co-host of the Ace the Gram podcast.

Tash is passionate about the opportunities Instagram has given her as a platform to showcase her creative work. Tash's Instagram accounts have taken her all over the world and connected like-minded minded brands, creatives, business owners and friends.

This interview is Viv interviewing Tash on her background and why she started Tastefullytash.

Show Notes:

Tash [1:00] Why Tash started @tastefullytash

[2.55] Where Tasha's passion for health and wellness began

[4.37] Tasha's journey to starting Ace the Gram - how she got started in Instagram and the people who inspired her

• @healthyalways, @deliciouslyella, @thefitfoodieblog

[6.44] What life on her on terms means to Tash

[7.20] How Instagram changed Tasha's life and why that motivates her work for Ace the Gram

[8.40] Tasha's favourite aspects of Ace the Gram (and why it's not Viv :P )

[10.24] What Tash is excited about at the moment and how she stays inspired by the content she creates

[11.17] Why Tash never felt like a true artist growing up

[13.27] What Ace the Gram would look like if Tash ran it by herself or it Viv ran it by herself

[13.45] What Tash is excited about in the future

[14.55] Tash and Viv's goals for Ace the Gram

[15.17] The biggest misconceptions about Ace the Gram

[16.14] What Tasha's perfect room would look like

[17.35] What Viv's dream room would look like

[18.58] What is something Tash will never do again

[20.08] Why Tasha loves Taylor Swift so much

[22.24] Tasha's adventures at Outward Bound and why she spent 3 days and 3 nights in the bush by herself

[24.50] Who inspires Tash

• @tezzamb @elsas_wholesomelife @mikutas @gypsea_lust

[27.10] Tash on meeting Chris Pine

Check out @acethegrampodcast on Instagram

Tasha's Instagram: @tastefullytash

Viv's Instagram: @vivconway_

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You hear her voice every week but never before have you heard Viv Conway's Instagram story!

Viv Founded Vivid Sportswear & Ace the Gram & has had over 4 years of experience mastering Instagram.

Viv has built multiple client accounts to over 30k and has worked with brands all over the world.

This is the exclusive interview featuring Viv and her journey with Instagram. Viv talks about what drives her, how Ace the Gram works and her tips for business owners.

Show Notes:

[1.05] Introduction to today's episode with Viv

[1.25] Viv has had over 4 years of Instagram experience, she has run a sportswear brand, built multiple Instagram accounts for brands and is the co-founder of Ace the Gram

[2.55] The impact Instagram has had on Viv's life and what it has meant for her businesses and her life

[3.30] The key changes Viv has noticed over the years of using Instagram for marketing and business

[5.15] The key things that are working on Instagram in 2018

[5.53] What makes Instagram Viv's favourite platform to use for marketing purposes

[8.20] How Viv has learned to 'game-ify' things and the pattern this has had in her life

[10.00] What Viv studied at University and why she chose this degree

[11.11] How Viv continues to grow and find challenges

[12.00] Why Viv decided to do an Ironman and her Ironman journey

[14.30] The part that naps play in Viv's life

[14.44] What drives Viv to keep challenging herself and do all the things she is involved in

[16.40] What people/books motivate Viv

Read- The Big Leap by Gay Hendricks 

[18.12] What lessons has Viv learned from being self-employed for a year

[21.46] Tash and Viv on their 'work wifeship'

[22.20] What is the big picture plan for Viv

[23.02] How Viv's entrepreneurship journey started

[23.35] Viv's financial mindset

[25.30] The difference between Viv starting Vivid Sportswear at University and her co-founding Ace the Gram

[27.01] Viv's favourite thing about her owning her own business

[26.13] Viv's advice for anyone starting a business

[31.52] Misconceptions people have about Viv

[34.13] The role of 'partying' in Viv's life

Closing notes: Read 'The Big Leap' by Gay Hendricks

To contact Viv or Tash find them on Instagram

Viv- @vivconway_

Tash- @tastefullytash

Follow @acethegrampodcast on Instagram

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The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them.

As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account.

In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram.

Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not.

Show Notes:

[3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you?

[7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations.

[8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide.

[9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account

[11.36] The changes in user behaviour and what that means when it comes to measuring Instagram success

[14.00] How to choose the right influencer for your brand/account and why it's important

[16.50] How to create great content and why it's detrimental to your brand to post average content

[19.48] Why @art_green is a good example of a person who puts out good content even though he's not a 'content creator'

[20.16] The 5 points wrap up

[22.00] Contact us at @tastefullytash @vivconway_ for your ideas on what you want in our second podcast episode of the week

Follow us at @acethegrampodcast on Instagram

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Learn how Instagram expert Tim Hyde helped grow today's iconic social media accounts such as TheLadBible.

Tim also chats about the new tool he has helped develop called Trufan which aggregates your most engaged and influential Instagram followers.

Tim has run influencer campaigns for Apple, Spotify, Boohoo, has worked at Social Chain and is experienced and knowledgeable about social media.

Show Notes:

[0.45] How Tim got involved in The Lad Bible, launching Call of Duty etc

[1.45] Tim's background of wanting to be a journalist and his journey to working in social media

[3.30] How the strategy for big campaigns work e.g. launching Call of Duty

[4.46] How Instagram fits into the marketing mix for campaigns and the weight Instagram has in this mix

[7.50] Some of the things Tim takes into consideration when choosing influencers for influencer marketing for campaigns

[10.10] The different ways to work with influencers and which one is most effective for ROI

[11.45] Tim's top tip for small businesses wanting to start using influencer marketing

[13.30] Trufan https://www.trufan.io/ and how it can help you grow your personal or business Instagram account

[15.30] To find Trufan find it on Instagram at @trufan.io or check out the above website

[16.00] The biggest benefits of using Trufan

[18.03] The journey to creating Trufan and the hurdles to making it what it is now

[18.55] From growing LadBibe and Sporf etc, Tim shares his top tips for how to grow on social media nowadays

[20.56] Tim's advice for aspiring influencers and how they can position themselves to be a great option for brands to want to work with them

[23.00] Tim's advice for advertising on Instagram

To find out more about Tim check out:

@timwillhyde

@trufan.io

To find out more about Tash and Viv check out

@tastefullytash

@vivconway_

www.acethegram.com

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Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform.

@hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram).

Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram

Show Notes:

[1.55] Why Jo started Hello and Cookie

[4.49] How Jo continues to innovate and the importance of knowing your target market

[7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service

[8.00] know your target market don't get lost trying to please everyone.

[10.05] looking at other peoples account objectively to see what you can improve on your own account.

[10.35] main ways to grow her account

[11.36] process for influencer marketing techniques starting small and now going to bigger accounts.

[13.04] 400 followers overnight with a giveaway.

[13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not.

[15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited.

[16.58] How to optimize your chances of carrying out the best giveaway

[17.59] The detailed run-through of how to go about running a successful giveaway with another company

[20.34] Why Jo only works with most influencers once

[20.51] How Jo ensures she converts the traffic she gets from Instagram

[23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting

[24.30] Jo's top tips for starting out on Instagram and her business tips

[32.10] Why Jo stopped posting for a while on Instagram and why

To find out more about Jo visit @hello_and_cookie on Instagram

To find out more about Viv and Tash visit:

@tastefullytash

@vivconway_

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Have trouble coming up with content for the gram?

Learn all the content creation shortcuts to make content creation easy.

SHOW NOTES:

1. Product Photography

Shoot in natural light and reflect back light with white paper

2. Editing:

Apps mentioned:

VSCO -photo editing

Scopio -photo app

Snapseed -photo editing

Facetune -photo editing

1. Send product to micro influencers who shoot good content

2. Unsplash for free high quality content

3. Canva for graphics/design

4. Canva on iPhone for story templates

5. Discounts at cafes/service for people to post your product

For more on Viv and Tash visit us on Instagram

Viv- @vivconway_

Tash- @tastefullytash

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Whether you know her from her rainbow hair or her popular EDM music, this episode is an in-depth chat with the amazing Dara Hayes aka DJ TIgerlily.

As well as being one of Australias top DJs, Dara is a social media personality. She has over 600k followers on Instagram and has built a loyal online community.

Dara shares her Instagram tips for artists/musicians and entrepreneurs and talks about how she built her community.

This episode is sponsored by ADHOC- Digital Marketing Coaches.

ADHOC specialise in one to one coaching. They offer Google Ads programme with LinkedIn coming soon. ADHOC are perfect for those who want one to one personalised coaching.

Show Notes:

[2.27] When and why Dara started her DJ Tigerlily Instagram account

[4.02] How Instagram falls into the marketing mix for Dara and the impact social media has on her career

[6.20] Why Instagram is the most powerful social media platform for artists and how to use it to connect to fans/audiences

[7.06] Dara’s advice to other artists to optimise Instagram for their career

[10.42] How Dara’s hair had an impact on her career and it’s impact on her online presence

[12.30] How Dara balances a social media career and staying grounded

[15.08] To find Dara’s new Instagram account it's @our.soul.purpose

[16.02] Dara’s new podcast Our Soul Podcast is available on any podcast app - her music podcast is Team Tiger Radio

[17.00] How Dara makes her creative Instagram stories

[17.45] The ‘door doof/boom boom’ stories

[18.16] Creative ways to promote podcasts

[19.30] Rich Roll and how he grows his podcast

[20.37] The key changes Dara have noticed in using Instagram in the past to how she uses Instagram now

[21.20] Why Dara has diversified her Instagram accounts and split them into her different interests

[23.38] How personal content is performing on Instagram versus professional produced content

[24.52] What is next for Dara and what her vision is for the future

[25.55] Dara’s passion for animals

[27.23] Dara’s NZ animal farm trip

[28.30] Dara’s future planning

[29.21] What podcasts does Dara listen to?

• Rich Roll, The Healthy Hustlers, ATP Project, Plant Proof, Dr Kyle, Shameless

[31.50] The importance of varied interests and how to keep your passion alive

[33.20] The importance of hiring

[33.37] To find Dara:

Instagram: @djtigerlily

Spotify: DJ Tigerlily

Website: DJtigerlily.com

New Instagram @our.soul.purpose

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Brendan Kane talks about how he build an audience of over 1 million followers in 30 days.

Brendan is an expert at building audiences and has worked with celebrities such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham etc.

More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients.

Brendan shares his knowledge on audience growth, e-commerce sales, and personal branding.

Show Notes:

This episode is bought to you by ADHOC- Facebook marketing experts.

To get more information on ADHOC’s latest Google Adwords Accelerate Program or on ADHOC’s Facebook advertising services check out www.adhoc.help

[1.49] How Brendan build 100M followers in 30 days

[3.05] How Brendan creates his own high performing content

[4.15] Whether there is a difference in growing a personal brand or business

[4.31] How Brendan built tech platforms for Taylor Swift and what it was like working with her

[5.30] The best approach to build a brand profile on social media and how to use influencers/ambassadors

[7.05] How authentic Taylor Swift is

[7.54] How celebrities have to approach social media compared to the normal user

[9.48] How you know what type of content to start testing with for your account

[11.25] How to start small to not risk too much investment in the testing phase

[12.49] How to run content testing on Instagram

[13.50] The three testing techniques Brendan uses for social media content

[14.49] Testing content on 3rd party channels

[15.16] How to go about getting posted on other peoples channels

[15.45] Find out which channels share content that has an audience that is relevant to you - solidify relationships and reach out about them sharing your content on their channels

[18.03] How to actually reach out to channels to feature your content

[19.25] Should you use a lead magnet to drive Instagram traffic

[20.50] How Brendan helped Taylor Swift hit her first million dollar month and e-commerce and his e-commerce tips

[22.20] How Taylor Swift initially build her audience

[23.33] When you are being featured on influencers accounts -what’s the best way to be featured

[25.45] How you can stand out now as a small business

[27.27] Direct message ‘Brendankane' on Instagram or email b@seakers.com for the link for Brendan’s report for how to grow and test hook points and headlines

[29.13] www.onemillionfollowers.com to find out how Brendan grew 100 million followers in 30 days. In the book he also includes his friends strategies and techniques for growth

[32.19] Brendan’s number one Instagram growth tip

To connect with Brendan visit him on Instagram @BrendanKane

Email b@seakers.com or order his book at www.onemillionfollowers.com

To get on the waitlist for Viv and Tash’s new Insta Growth Membership group where you can grow your Instagram on a budget - go to www.acethegram.com/waitlist

To connect with Viv and Tash on Instagram visit:

Tash - @tastefullytash

Viv- @vivconway_

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How User Behaviour Is Changing On Instagram and What That Means For You

In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to.

We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm.

This episode is sponsored by ADHOC- Google Adwords Accelerate Program

To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate

Show Notes:

[1.09] How behaviour on Instagram is changing

[1.40] How this topic came to be and why people are using the platform differently now to the way they used to

[2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business

[4.18] How to find your profile visits

[5.41] The five key ways to make an impact on Instagram

[5.46] How to utalise UGC (user generated content) for social proofing

[8.45] How to get the ball rolling on getting people to repost you

[9.55] Using IG stories to boost your brand - examples (Kayla @tribeskincare)

[10.51] How to use IG story highlights to push aspects of your business you want your audience to know

[11.45] Why you should do FAQ’s as a story highlight

[13.37] Announcement for Ace the Gram Membership Group

acethegram.com/waitlist for more

[16.39] Clarity of your message and determining your brand voice on Instagram

[18.05] @frank_bod as an example of a brand with a good ‘brand voice’

[19.25] How to create a brand voice avatar

[20.25] @Luckyluckynoodle and how they create a strong brand voice

[21.32] To have a live consult on the Ace the Gram podcast - www.acethegram.com/waitlist

[22.44] Summary of how Instagram user behaviour is changing

For more on Tash and Viv visit www.acethegram.com

Or check out Viv and Tash on Instagram

Tash- @tastefullytash

Viv - @vivconway_

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Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.

Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.

Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties.

Show Notes:

[1.18] Introduction to Anthony Svirskis

[1.53] What is the purpose of the ‘Tribe’ platform

[2.20] The background of how Tribe came about

[5.05] How someone can use Tribe as a brand or as a creator

[5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space

[9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship

[12.06] What brands are using the platform and how big companies need to be to start using influencer marketing

[13.04] The key characteristics of a successful influencer marketing branded campaign

[18.07] The rates you should be charging as an influencer (Aus based)

[21.20] How influencer rates are determined

[22.25] Where influencer marketing is headed

[24.42] Advice for small business owners using influencer marketing

[29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer

Links to Tribe platform: https://www.tribegroup.co/

Below is the standard 'rates' card for influencers when charging brands.

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Jane Lu left her career in corporate finance to start her second startup Showpo.

Showpo has never received funding, it makes over 30M per year, has over 2.9M followers across Instagram & Facebook and was named online retailer of the year.

In this Ace the Gram podcast episode, Jane gives us the inside secrets on her Showpo journey and how she grew it to where it is today.

Jane also shares her best Instagram and social media tips.

Show Notes:

[2.45] How and why did Jane start Showpo

[3.50] Jane’s first business and why it didn’t work

[4.25] The role of Instagram in Showpo

[6.07] How Jane initially grew the Showpo account

[7.00] Jane’s Instagram tips for fashion brands

[8.13] Why you don’t need a fancy camera to have a successful Instagram

[8.44] Why Jane’s personal Instagram account is called @thelazyceo

[9.50] Why Jane thinks Showpo has grown so fast

[11.33] Why raving to Skrillex in Miami was a pivotal moment in Showpo’s growth

[12.19] What role Jane now plays in Showpo and how she balances the social media

[13.15] Why Showpo started their Youtube channel and the platforms they use for marketing

[16:00] Why social media is so important in advertising and building trust

[17.32] Why Jane started her personal brand and the pros and cons of having a strong personal brand

[20.00] Jane’s FB Group “Like Minded Bit*ches Drinking Wine

[20.40] Why Jane decided to do a public apology for Showpo

[22.30] How you can be authentic on social media as a business

[23.45] What’s next for Showpo

[25.50] Where Jane gets her inspiration

[26.48] How Jane gets her inspiration

[27.02] Jane’s advice for a small biz/influencer for using Instagram

For more on Jane check out:

@thelazyceo, @showpo

For more on hosts Tash & Viv check out:

@tastefullytash @vivconway_

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Personal branding is an increasingly hot topic.

This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand.

[1.25] Introduction to personal branding

[4.15] Examples of personal branding - being the face of a business

Kayla from Tribe Skincare

[5.12] How Jane- the creator of Showpo has created her personal brand

[5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business

[7.09] Why Tim Ferriss is a strong personal brand

[7.50] Pros to having a personal brand

[8.15] How personal branding has helped @realradfood’s business

[8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes

[9.25] How you create value and get the ball moving on your personal brand

[9.48] Why it’s important to determine the value you’re creating for your audience

[11:05] @allaboutannieblog personal brand about Endometriosis

[12.00] Cons about personal branding

[12.39] Tony Robbins and his personal branding strategy

[13.15] How a scandal can affect your personal brand & your linked businesses

[13.48] Elon Musk’s personal brand pros and cons

[14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal

[16.20] Why YouTubers are such effective examples of personal brands and the influence they can have

[17.22] How to monetise a personal brand

[17.58] How Tash monetised @tastefullytash

[19.50] Strategies to monetise a personal branded account

[20.17] How affiliate sales work

[20.29] @theskinnyconfidential and how she uses affiliate sales

[21.42] @thefitfoodieblog and how she has created a service from having a personal brand

[22.48] Recap: Products, services, collaborations, affiliation sales

[23.03] How to grow your personal brand

[24.05] How travel influencers/photographers use collaboration for growth

[26.57] The common thread amongst successful personal brands

[28.37] Recap

To get in touch with Viv and Tash follow them on Instagram

Tash - @tastefullytash

Viv - @vivconway_

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Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers.

Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients.

[1.30] Intro to Pete Bone

[2.25] Why and when Pete started his account @achievetheimpossible

[3.45] How Pete decided to start an inspirational quote page

[4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach

[6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers

[7.18] Pete’s early commenting and engaging formula to grow his account

[11.23] What hitting 10k meant for connecting to other Instagram accounts

[11.46] @thinkgrowprosper is mentioned

[14.50] Why Pete built a personal brand and how it was different to building his brand

[17.53] Pete mentions the Ace the Gram podcast episode with Tobi Pearce - CEO of Sweat

[19.48] Why it’s not always numbers that matter on Instagram and the importance of what you’re posting

[23.11] How Instagram connected Pete with Lewis Howes

[24.12] The coolest thing that has happened to Pete because of Instagram

[31.00] How Pete is funding his Achieve the Impossible life

[35.35] How to get the most out of Instagram coaching

[36.50] Pete’s 4 action points for you to grow your Instagram following & engagement

1. Know your ideal follower
2. Connect on a deeper level
3. ACC - Post authentic, credible, consistent content
4. Know your passion and know your purpose

Petes accounts:

Personal Account: https://www.instagram.com/peterjbone/?hl=en

@Achievetheimpossible: https://www.instagram.com/achievetheimpossible/?hl=en

More about Hosts Tash and Viv:

Tash Instagram: @tastefullytash

Viv Instagram: @vivconway_

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There’s nothing more demoralizing than putting in time, energy and resources into your Instagram and not seeing the results of the hard work you’re putting in.

This episode with hosts Tash and Viv gives you four actionable steps to take right now to break your Instagram plateau and amp up your following and engagement.

[3.00] How to engage like crazy to get give the algorithm a zap

[4.00] The power of replying to stories

[5.27] The actual number of stories you need to engage with to make an impact

[6.29] How to be a ‘lover’ not a ‘lurker’ on Instagram

[6.56] How to use 'call to actions’ (CTA’s) in your captions

[7.44] How to stay authentic in your captions

[8.15] Why it’s important to reply to comments

[9.19] The truth about what people actually care about

[11.00] How to get comments and answers to your CTA's

[11.37] How to post when your followers are ready to engage on Instagram

[12.32] The app mentioned is called ‘Prime” (available on Apple)

[13.00] How to use logic to know when to post on Instagram for your account

[13.50] How company’s can use their product/service knowledge to know when they should be posting

[14.55] The ideal way to run an Instagram giveaway

[15.14] ACE = Attract, Collaborate, Ease of Entry for running the ideal giveaway

[16.44] How ‘Bambi Boutique’ uses giveaways to grow their Instagram

[19.22] The lowdown on if loop giveaways still a good way to grow your Instagram

[20.55] Example of the ideal Instagram giveaway

[22.51] Extra tip to boost your Instagram giveaway

[24.23] Review of the 4 points of the podcast

Tasha’s Instagram: https://www.instagram.com/tastefullytash/?hl=en

Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en

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@Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world. Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing. Show Notes: [1.40] Where Tobi would be without Instagram [2.20] How Tobi & Kayla got started and the background on their journey [4.00] Why Kayla and Tobi created BBG (bikini body guide) [4.45] The turning point for the business [5.55] Why Tobi thinks their fitness companies succeed over other fitness companies [7.34] How Tobi and Kayla created such a high quality product [8.15] The part 'before and after' pictures play in the business [9.30] The importance of qualitative feedback [11.00] How Sweat encourage building their communities [12.32] The mistakes Tobi sees other companies making on social media [14.40] Why going deeper with your audience is more important than wider [14.50] The impact of Instagram's changes to the way Tobi uses the platform [16.50] The consistency to how Kayla’s Instagram grew to 10 million followers [17.20] How Instagram fits into the business’s marketing mix [19.15] Tobi’s thoughts on running an online business vs running a traditional business [20.28] Tobi’s tips for other brands wanting to use Instagram [22.20] How Tobi and Kayla stay ‘ahead of the game’ in their industry [25.30] What’s next for Sweat & the future Links: Tobi Pearce Instagram: https://www.instagram.com/tobi_pearce/?hl=en Kayla Itsines Instagram: https://www.instagram.com/kayla_itsines/?hl=en Sweat Instagram: https://www.instagram.com/SWEAT/?hl=en Sweat Website: https://www.sweat.com/ Tash's Instagram: https://www.instagram.com/tastefullytash/?hl=en Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en

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Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content Sam Stuchbury, the Kiwi creative director and founder at https://motionsickness.co.nz/ shares his secrets to creating and producing world class social media content. Sam covers: The process from how to come up with a great idea to executing it The lowdown on Generation Z and why they’re important to the future of marketing and social media The top things to avoid in social media content/ads Shownotes: [2.02] Why creative is important [2.55] How you create an ad that both performs but is interesting to the viewer [3.50] NZ Avocado and the strategy behind their content [4.50] Where ideas come from and how Sam’s advice for how he comes up with the best ideas [6.00] What ideas haven’t worked [6.30] Why testing is important [7.15] How and why to change content to suit each social platform [8.30] Sam's thoughts on Youtube and the future of ‘long form’ content [9.35] The Scapegrace campaign and content: https://motionsickness.co.nz/work.php#scapegrace [11.30] The start to finish process for a content campaign [13.00] Sams thoughts on the future for social media content [13.45] Facebook shows: Lewis Howes new talk show on Facebook Watch [14.55] How Vogue has embraced social media and started more editorial content e.g. their celebrity questions [15.55] Sam’s favourite Youtubers: Casey Neistat (https://www.youtube.com/watch?v=jG7dSXcfVqE&t=7s) Sailing the Vagabonde (https://www.youtube.com/channel/UCZdQjaSoLjIzFnWsDQOv4ww) John Olsson https://www.youtube.com/user/JonOlssonVideoBlog [17.30] Tash’s favourite wedding video on Youtube: https://www.youtube.com/watch?v=lbHVpZ98vBo [18.35] The importance of picking a niche [20.50] Sam’s thoughts on generation Z and the impact they will have on marketing [23.00] Why authenticity is important to generation Z [24.25] How brands can market to generation Z [25.46] Kendall Jenner Pepsi commercial: https://www.youtube.com/watch?v=uwvAgDCOdU4 [26.50] How to have an eye catching ad/content without being too controversial [28.20] How to get ideas across the line that don’t get direct revenue return [32.23] How to avoid ad ‘propaganda [34.50] Sam’s 5 tips for creating content for Instagram For more on hosts Tash @tastefullytash and Viv @vivconway_ check out www.acethegram.com

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Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account. Show Notes: [1.30] The importance of playing the ‘Long Game’ [4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success [5.00] The importance of building trust and reputation for your brand [5.25] What happens when you don’t have an online presence or if you don’t prioritise it [5.45] Why having social channels now is as essential as having a website for your brand [6.00] How you’re creating the reputation for your brand [7.25] How to make Instagram part of your business instead of an afterthought [8.15] How to build an audience first and become socially oriented for your brand [8.45] How to create audience ‘buy in’ before launching [10.00] The first thing you should be doing when you start a business [10.10] Rata from @baypicnics [10.30] How Hannah Mellsop from @realradfood credits her business to Instagram [11.20] Hannah’s podcast episode about using Instagram to start her business: https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&mt=2 [12.30] Kayla from @baybrows and how she is booked out from her 1000 followers [13.15] How Kayla Itsines built her brand on Instagram and the importance of multiple touch points [14.30] Building goals and a vision for your brand or personal brand on Instagram [15.30] Why you’re setting yourself up for the future by starting prioritising social now [15.45] Ways for influencers to action playing the long game [16.00] Why you should start a new account for your brand, not invade your existing Instagram account [17.00] Why you always overestimate what you can do short term and underestimate what you can do in the longterm [18.15] How becoming long term focused has changed our business [19.15] How to avoid selling out too early as an influencer [20.00] How to avoid early financial temptation to sell out [20.30] Why it’s important to pick a specific niche as an influencer [21.00] How to create value as a brand and why it’s important to play the long game as a business [21.40] Summary of the key points of today’s podcast

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The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer campaigns -The difference between a content creator and a person with an audience and why it matters -What makes the best brand ambassadors Show Notes: [2.00] Why influencer marketing is powerful [3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this [4.00] The different types of objectives brands have for influencer marketing [4.40] The difference between influencer marketing and influencer advertising [5.35] How Jake from @coconutbowls works with influencers for ‘content' [5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales [6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one [6.30] Why it’s a good thing the number of influencers is growing [7.20] How to find influencers for your campaign [7.50] How to find authentic followers on Instagram [10.45] How Kayla from @tribeskincare finds the right influencers for her brand [11.25] The difference between a micro and macro influencer and the different types of influencer campaigns [12.25] How to run a micro influencer campaign [12.50] How to run a macro influencer campaign [14.44] Why micro influencer campaigns should be breadth over depth [16.45] How to use influencer marketing with a boring or ‘left field’ product [17.40] Mistake 3 - Poor communication with influencers and how to change this [18.40] The difference between a content creator and a personality and why it matters [20.00] Why you should use stories for influencer campaigns [22.45] Examples of good and bad brand communication with influencers [24.34] What makes the best brand ambassadors [26.34] How to start relationships with brands as an aspiring influencer [27.00] Why every influencer needs a media kit and how to make one [28.00] Mistake 4 - Neglecting pre and post campaign systems and how to change this [29.45] Why you should never dictate an influencers caption as a brand [33.00] Recap on the 4 mistakes brands make in influencer marketing

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@taraamackey is a number 1 best-selling author, a musician, influencer, blogger and entrepreneur.

Tara has over 460k followers on Instagram and talks us through Instagram’s role in her career. Tara was born a ‘crack baby’ and up until the age of 24 was on 14 different types of prescription drugs. Against the odds Tara has created her dream career where she gets to develop and share all of her many talents with the world.

Tara talks about the skills she is grateful she learned and her tips for brands and influencers when it comes to social media and Instagram. This episode goes deeper than any previous episode and is a raw look into Tara’s inspirational journey.

The show notes to this episode are: [1:45] Tara'a Introduction [2.30] Tara’s background story and her career journey [7.30] The relationship with Tara’s http://theorganiclifeblog.com/ & her turning point [9.45] The role of social media in Tara’s career [11.30] What social media means for Tara now in her life and her career [12.15] Tara’s skills she learnt early on that aid her in her career now [12.45] How Tara creates content & her social media strategy [18.00] The new features on Instagram and how they can help audience connections [19.00] Tara’s tips for influencers and brands for how to succeed on Instagram [20.45] How Tara balances all the different aspects of her career [23.15] How to use the ‘WILD method’ to overcome bad habits and bad social media habits [27.00] Creating boundaries for social media and the addictive risks of social media [30:30] Tara reccomends the book ‘The Principles’ by Ray Dalio The link to buy Tara’s new book Wild Habits is: https://www.amazon.com/WILD-Habits-Unlock-Improve-Release/dp/1590794451 Tara’s Instagram is: @taraamackey Tash and Viv’s Instagrams are @tastefullytash and @vivconway_ For more information on how to leverage Instagram for your personal brand or business visit www.acethegram.com

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Alex Negrete is a Webby-nominated content creator of 10+ years. He has been recognized in 250+ news outlets, founded @keeptheheat, @yomama, @animeme (1B views, 9M followers). and was 1 of 70 invited to the White House by President Obama for the Influencer Summit. Alex is the founder of Rise9, a community for top creators and influencers. Alex talks to us about Youtube Vs Instagram, how creators can make it in today’s social media world and his thoughts on the future of IGTV and Instagram. Key Takeaways: - The importance of collaboration to grow and how to find fellow influencers to collab with - The potential of IGTV to take on Youtube - Why you should embrace new app changes and platform changes to stay fresh and relevant - What the creators are doing that are succeeding and how you can do this too Find Alex on his new Instagram account @alexnegrete

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Every day over 300 million people use Instagram stories. This Ace the Gram podcast episode goes through all the best ways to find content for your stories, how to make them ‘thumb stopping’, how to involve and connect with your audience and all the techniques to get more people watching them. We go over the following 7 points: 1)CONTENT FOR STORIES - What to post on stories - The importance of UGC - How to get comfortable with 'face to camera’ stories - How to do shoutouts on your stories - How to re-share posts on stories 2) UTILISE HIGHLIGHTS - create highlights for each of your core messages/offerings - FAQs etc 3) HOW TO MAKE CREATIVE STORIES - Cutstory for longer stories - Progressive text - ‘Unfold' for 2 videos on one screen etc/layouts - Using polls - Using gifs/stickers etc 4)TOP OF SCREEN TOP OF MIND - Post everyday - 3-5 a day (you want to be left wanting more) 5) INVOLVE YOUR AUDIENCE - Use Polls - Slide across emoji - Ask questions to be answered - The best way to do Instagram story Q&As (Sarahah) - Swipe up function 6) SUBTITLES - Your stories should be understood without having audio (subtitles) 7) ENGAGEMENT BOOSTERS - Use the location tag - Hashtags - Replying to other peoples stories - Referring to your story in your caption - Story takeovers - Story shoutouts

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How Riley Beek and her boyfriend Blake Bell created a career from posting viral memes on Instagram. Riley and Blake are experts at building audiences. With backgrounds in Vine and Tumblr, Riley and Blake talk us through how they (along with their content creator Hau Ma) used their audience building skills to grow their Instagram account Bitc.h to over 5 million followers. Riley and Blake talk about: - How they initially drove followers to grow the Bitc.h account - The importance of giving the account a 'face' - How they utilise Instagram stories for growing their account - What a typical day looks like for an Instagram celebrity with 5 million followers - The process of monetising an Instagram account - Their tips on how to grow an Instagram account in today's world - What it's like working and living together If you're listening screenshot the podcast and post it on your Instagram Story. Tag @bitc.h to get in touch with Riley and Blake and tag @tastefullytash and @vivconway_ for a repost!

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Instagram specialists Tash and Viv answer your burning Instagram questions. Questions answered: - Whats the fastest way to get organic followers - Why is my engagement dropping - How do you actually make money on Instagram - Whats the difference in an Instagram business account versus an Instagram personal account - What are the best apps to help you on Instagram Apps mentioned in the last question include: - VSCO: for photo editing - Prime: for when to post on Instagram - http://apps4lifehost.com/Instagram/CaptionMaker.html for line breaks in Instagram captions - Preview: for feed planning

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Solo episode with Instagram specialists Tash and Viv. Tash and Viv go over the following 9 points about their top learnings on how to become unstoppable in business and in life. They explain how to implement the following: 1. Put yourself out there. 2. Make friends of all types/genders/ages/nationalities. 3. Be interested, not interesting. 4. The focus on holistic health & physical health. 5. Give value 6. Ask. 7. Start before you're ready 8. Surround yourself with like-minded people. 9. Mindset - personal development.

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Dee Deng is head of growth and co-founder of Right Hook Digital, a Facebook ad & growth agency. He gives us the inside knowledge of the components of a successful Instagram ad & how to use stories for maximum engagement. Dee also discusses useful editing apps and programs for easily creating Instagram ads.

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Yuval Rechter - Head of Digital at First Media, talks us through his experiences growing brands to 60 million Fans in 20 months with over 20 Billion organic video views. Yuval discusses how to create viral organic content and why some videos are shared and others are not. Yuval also explains the brand integrations he has been a part of with brands such as Bed Bath & Beyond, Tinder and Walmart and why branded videos can also be viral.

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Want to know what it's actually like behind the scenes of those dreamy travel Instagrams you see? Today's episode is with the AMAZING photographer @carmenhuter! Carmen takes us behind the scenes of her feed, gives us her top tips for taking beautiful photos and gives us insight into how she structures her business!

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Inside the Instagram growth techniques, Daniel Stephenson (@djtrix_uk) uses to make his clients go viral on Instagram. Daniel is CEO of Digital Growth & Influencer swap & Founder of the Dream Team Secrets Instagram Training Programme; Dan's companies oversee content management & audience growth for hundreds of Instagram accounts. Dan's personal Instagram network totals 1 Million+ followers, and he regularly gets approached for Instagram consultancy from the world's most powerful agency CEO's, along with with Influencers, startups, and billion dollar brands.

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Elisabeth Murray from @Inspiredtotaste tells us about her journey from being a Hollywood Creative Director to starting a cookie business. Elisabeth tells us how she used Instagram to land clients such as Sephora, Sugar Bear Hair, Urban Decay, Tori Spelling and explains how her cookies took her to Coachella!

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Melissa Ambrosini (@melissaambrosini) on how she built her 100k+ community. Melissa takes us through her entrepreneurial journey and her key tips for building a community lives on beyond Instagram.

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Kayla Houlihan founder of @tribeskincare talks us through her Instagram Influencer strategy and how she drives 80% of sales though it. Kayla explains the components of a successful campaign and how to get measurable ROI when using influencers.

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Instagram experts (and hosts of Ace the Gram Podcast) Tash @tastefullytash and Viv @viv_conway chat about their journey from 'real jobs' to owning their own business. The girls talk about the roadblocks they faced, the lessons they learned and advice they have for others when making this transition.

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Mike Leddin - the digital strategist for Reebok talks us through his strategy for global brands such as Reebok and Crown Resorts. Mike offers insights into topics such as the best way to work with influencers, what content works on Instagram versus Facebook and how to avoid making common mistakes on Instagram.

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Raymond Ahn's (@ray.ahn) strategies, for how he built a collective number of over 600k followers on Instagram in the luxury, travel, tech, and entrepreneurship niche. Raymond talks us through how networking on Instagram enabled him to create a world-class business network. For more on Ray: Podcast: bitly.com/socialray Email: bitly.com/socialrayemailsignup Facebook group: https://www.facebook.com/groups/socialray/

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Art Green's journey from the Bachelor NZ and how he balances personal branding, life, and business.

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Stephen McDowell (@thebuzzykiwi) talks us through his journey from his small town Invercargill beginnings to traveling the world and becoming a full-time Influencer. Stephen talks about the realities of the Influencer industry, where he thinks it's headed and his tips for not losing yourself along the way.

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Digital Growth expert Dan Grant talks; techniques for how to gain extreme Instagram exposure, 'Powerlikes', and how to buy and sell Instagram accounts. Link to sign up to Powerlikes - https://ig-powerlikes.com/pod

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Photographer Rambo Estrada's (@ramboestrada 100k+) top photography tips for nailing Instagram content.

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Simone Anderson (@simone_anderson) takes us through her journey from losing over half her body weight to becoming one of NZ's top social media personalities.

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Connor McCreesh (@transformfitspo) on growth hacking and creating passive Income from the fitness Industry on Instagram.

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F45 Training Tauranga owners Jess and Shal (@f45_training_tauranga) on how they used Instagram to launch and get people through the door of their gym.

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Jake McKeon founder of @coconutbowls on how he built an online community of over 1.5 million people.

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Hannah Mellsop, founder of @realradfood on how she transitioned her vegan side-hustle Instagram account into a thriving business.

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How Sally Oneil (@thefitfoodieblog) successfully grew and monetised her health/wellness Instagram, her photography tips and industry insider knowledge.

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Ace the Gram hosts Viv and Tash introduction episode on how they have leveraged Instagram and how this podcast will help you leverage yours!