The New Generation Entrepreneur Podcast: Recent Episodes
Brandon Lucero
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
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Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you're driving 40 mph and your car starts shaking. A sign that reads "We fix timing belts" won't make you stop you don't even know that's the problem. But a sign that says, "Car shaking over 40 mph? We'll fix it in 15 minutes"? You'd slam on the brakes and pull in. That mechanic created a bridge from your known problem (shaking car) to the solution you needed (timing belt). Today on the podcast, we unpack how to build that same bridge in your messaging so your audience actually craves your solution before you ever pitch it. Listen in and discover: - Why starting with the solution leaves your audience confused - How to speak to their real, unwanted experience first - The four-step bridge formula: problem, mistake, metaphor, solution - Why perspective-shifting beats endless tutorials every time - How to plug this bridge into your next launch, webinar, or email Ready to stop talking at people and start guiding them? Tune in now and learn how to bridge the gap in your marketing.
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When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even was. They just knew their content wasn't working.
So I changed one thing. I started saying: "Is your content filled with great information, but you're not seeing the sales or engagement? There's a reason."
Same solution. Completely different response. Because that version met people where they actually were.
That's a bridge. The connection that carries someone from their unwanted experience to wanting what you sell. And most entrepreneurs skip it entirely, then wonder why great copy converts like cold oatmeal.
Today on the podcast, I'm walking you through how to build one, straight from our NGM Live event stage.
Listen in and discover:
- What "awareness level" really means and why ignoring it kills your ads
- The exact 5-step bridge you can drop into emails, ads, webinars, and content
- Why naming the mistake before the solution is what creates the "oh my God, that's me" moment
- The TED talk vs. encyclopedia distinction that reframes your entire approach
- Why I never teach anything until the gap is bridged and neither should you
If your cost per lead is climbing or your launches are landing softer than they used to, this is the fix.
Listen in now, and stick around; parts two and three are live bridge builds you can steal from.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection. Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element. Listen in and discover: - Why AI alone can't replace your craftsmanship (and where it shines) - The two simple prompts that turn generic ChatGPT output into tailored, powerful copy - How our custom bot nails thought reversals and webinar titles 80–90% accurate vs. 50% from vanilla AI - The golden combo: your expertise + AI speed = faster, deeper results - How to grab my free mini-training to perfect thought reversals in ChatGPT
Ready to make AI work for you, not against you? Check out Content Lab, the AI system trained on proven viral hook frameworks for coaches, thought leaders, and course creators. Grab your spot at https://learn.brandonlucero.com/content-lab-offer and start turning your teachings into content that actually gets seen.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to fix your messaging?" Their response? Blank stares. Because they didn't even know messaging was the problem. They knew their content wasn't landing. They knew they were getting zero engagement. So I shifted to talking about that frustration instead and everything changed. Today on the podcast… I'm breaking down why talking solutions before problems misses the mark, and how to flip your communication whether you're chatting with customers, kids, or your spouse. Listen in and discover: • Why solution-first messaging falls flat • How to spot the real problems hiding in plain sight • The 3-step framework: meet emotional state, validate, then explore wants • A simple "problems → actions → beliefs" worksheet to nail your copy • How this approach transforms marketing, parenting, and team talks Ready to stop selling what you want to sell and start solving what they actually need? Tune in now and learn to meet your audience where they really are.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen more change in the past few months than in years prior. And if you're stuck wondering how to not just survive, but actually grow right now, I've got you. I spent eight months experimenting, tweaking offers, and refining messaging until I stumbled on three powerful shifts that turned uncertainty into massive growth for us. Today on the podcast, I'm breaking down those three moves step-by-step and showing you exactly how to apply them in your business. Listen in and discover: • Why niching down to one specific problem outperforms broad, "big picture" messaging • How the old course model is dying and what the new membership + AI hybrid looks like • The AI trick that infuses your IP into a service people can't resist • The secret psychology of hooks, open loops, and retention that platforms reward • Real-world results like hitting an 18% webinar conversion with these shifts If you've noticed plateaus, slipping sales, or just that "old playbook" isn't working anymore, this episode is for you. Tune in now, and if you get a win, I'd love an iTunes review to celebrate with you!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Website: https://www.brandonlucero.com
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: "OMG, that's me!" Think about a doctor who pinpoints your exact symptoms before you say a word. You'd chase them down for the treatment, right? That's the power of diagnosing in your marketing: making people self-diagnose so they trust you and chase your solution. Today on the podcast I'm unpacking the art of diagnosing: how to nail relevancy, build trust, and never over-teach or overwhelm your audience. Discover: • What diagnosing and self-identifying language actually mean and why it transforms your copy • How the doctor analogy shows you build trust in your ability (and theirs) to solve the problem • The three types of trust you need: ability, their own confidence, and human-to-human rapport • How to craft titles and hooks that speak directly to your ideal client's exact scenario • Where to sprinkle diagnosing from ads and emails to webinars and sales pages for maximum engagement If people aren't binging your webinars, ghosting your emails, or just not converting, this episode is your fix. Listen in now and start creating content that makes them feel seen, heard, and ready to buy.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800 email leads, 9,500 DM contacts, and pulled in $584 on autopilot. Sounds nuts, right? But it wasn't luck. It was a system. Today on the podcast, I'm pulling back the curtain on how I engineered this viral unlock and built a profitable marketing funnel in days (not months). Listen in and discover: • How to craft polarizing, validating hooks that trigger the algorithm • The three content pillars (identity, validation, speed) that drove our first 27K followers • AI shortcuts to create guides, sales pages, and email sequences in hours • An evergreen funnel blueprint that consistently makes $100–$200 daily • The "5-word" framework that took a video from zero to 1.2M views If you've ever wanted to go from zero to viral and actually monetize it, this episode is for you.
Ready to replicate this growth? Listen in now and grab your spot on my free private Zoom call this Thursday at 1pm PST no slides, all live. Register at brandonlucero.com/privatezoom
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a dozen "must-have" programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you'll never open. Today on the podcast, I'm dropping a one-time-a-year free offer: $25,000 worth of mentorship, software, live calls, AI tools and more are yours for free when you enroll in Business By Design through my link. Listen in and discover: • Why "courses" are dead and systems are the future (no more endless videos) • The 6-week accelerator that turns raw content into viral videos that sell • How AI-powered bots in Content Lab can create your next viral clip in minutes • A two-day virtual mastermind to piece it all together (get your questions answered live) • Our top performing ad strategies that have spent millions and always convert If you want to thrive in the crazy 2026 market (more competition, AI, content overload), you need mentorship and real systems, not another PDF. Ready to claim your free $25k+ bonus package? Head to brandonlucero.com/BBD or thebestbbdbonuses.com now (it closes in the next 72 hours). Don't miss this one-time event. Did you enjoy this episode?
I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own quantum leap no catastrophe required. Listen in and discover: • Why facing fear exposes what truly matters and ignites unstoppable momentum • How to build the "infrastructure" that supports massive growth instead of just maintenance • The shift from playing "not to lose" to playing "to win" (and why it changes everything) • Which role you must step into next and what to hand off to free your time and energy • How to leverage AI without losing your unique perspective and authenticity If you're tired of slow inch-by-inch gains and ready to see what your business is truly capable of, this episode is for you. Tune in now and start your quantum leap.
Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren't getting better results. Then I flipped the script. The real winners won't be the ones who outsource their brainpower but those who fuse AI with their own mastery and human insight. Today on the podcast, I'm pulling back the curtain on the three pivots you need to thrive in the age of AI: • Weaving your unique expertise into every AI prompt for one-of-a-kind messaging • AI analytics hacks to uncover hidden patterns in your own data (and your competitors') • Simple AI workflows that slash onboarding times and supercharge fulfillment • Spotting new problems in a shifting market and building offers that resonate Plus, get a sneak peek at next week's episode with my buddy James Wedmore, where we'll dive into how to quantum-leap your results once you've nailed these foundations. Ready to make AI your ally instead of your shortcut?
Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I've seen more change in this space over the last 12 months than in the past decade. AI's rewriting the rules, algorithms are pickier, and everyone's drowning in offers. It's like riding a roller coaster blindfolded… until you get off and finally see the tracks. That's why I'm kicking off a three-part podcast series on how I'd build a business from scratch in 2026 starting with what's actually changed and why old tactics won't work anymore. Today on the podcast, we dive into part one: The New Rules of the Game Listen in and discover: • Why AI isn't just a fancy tool it's rewriting how people consume information • The "river" of content that's never been bigger and the blockers keeping you out • How ultra-specific messaging (not features) is your new secret weapon • Why ads → webinar is yesterday's playbook and what to do instead • The power of organic virality + retargeting your top-performing clips If you've ever wondered why people aren't buying despite your best offers, this episode will light the path forward. Tune in now and learn what you need to thrive in the era of AI, algorithms, and attention scarcity.
Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
Ever felt stuck in a project that's making money but not lighting you up? I've been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I'm blending: How to know when to move on or double down when your project still needs love. Why passion fuels perseverance (even if the cash isn't rolling in…yet). How AI and algorithms are reshaping social media: go viral, then laser-target your fastest buyers. Listen in and discover: - The clear sign it's time to pivot (or press play on your true calling) - Why an 18% conversion on a tiny webinar felt like unicorn magic and what lit me up - The algorithm hacks that reward hooks, drop skip rates, and supercharge views - How to remarket to the exact people who watched your viral clip - The blueprint to turn engagement into email subscribers (and sales) Ready to blend purpose and profit and crank your impact to eleven? Hit play now.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
I once spent years posting tutorials, hoping "just adding value" alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten) if everything fell apart tomorrow. Today on the podcast, we dive into the five brutal truths I had to learn the hard way: • Why "just add value" still won't guarantee sales • The real gap between organic reach and paid ads and when to embrace both • How the dance of speed vs. stillness unlocks momentum and mastery • Why teaching from hard-won experience crushes textbook theory • The mindset shift of owning 100% responsibility (victimhood stops growth) These aren't fluffy tips they're proven shortcuts to speed your progress and vault your business forward. Tune in and discover how to build faster, smarter, and stronger than ever before.
Find me on:
IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
Ever feel like going viral is just luck? Spoiler alert: it's not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting channel as a case study for our messaging AI, Bots Convert. In weeks we hit 27k followers on TikTok, 5k on Instagram, and scored 200k views on a single post. And none of it was dancing or lip-syncing hacks—it was pure psychology and my own teachings. Today on the podcast, I'm pulling back the curtain on how I built Content Lab, our new AI-powered platform that: • Breaks down the deep psychology triggers your audience craves • Researches top-performing hooks in your exact niche • Turns your unique wisdom into scroll-stopping videos, reels & carousels • Keeps every script and prompt in your real voice (AI doesn't take over—you do) • Helped me get 68k views on my first five Content Lab–powered videos If you've ever wondered what to post, why your content isn't clicking, or how to scale a real audience (not just influencers), this episode is for you. Ready to build your following on autopilot? Head to brandonlucero.com/lab before Friday to join the first round and snag a free reel-to-carousel workshop.
Find me on:
IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they're not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead of forcing myself to talk about funnels and webinars nonstop, I leaned into what lights me up now—the psychology of content and how AI can supercharge it. That's why we built Content Lab, a new monthly program that blends your unique voice, proven frameworks, and cutting-edge AI to help you go viral with authentic content. Today on the podcast, I'm sharing the full backstory on why I hit the brakes and what it means for you, plus a deep dive into our next chapter. Listen in and discover: • The clear signs it's time to stop selling and evolve your offers • How AI exposed the future of messaging—and why results still come down to psychology • Why I traded big programs for a lean, high-impact Content Lab model • How Content Lab's "brain + bots" approach researches, drafts, and refines your viral hooks • How to jump into our free May 12 webinar and get early access at brandonlucero.com/AI If you've ever felt stuck selling the same thing or wondered how to stand out in today's AI-filled world, this episode is for you. Plus, I'll break down exactly how Content Lab works and why I'm more excited about this than anything I've built before. Tune in, grab your seat for the webinar, and let's explore the new way to create content that truly connects and converts → brandonlucero.com/AI
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It's maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I'm exposing why knowledge alone won't skyrocket your following and revealing the three psychological triggers that will. We dive into: • Why deep expertise can actually hold you back online • How to use relevancy to stop the scroll and hook your ideal audience • Validation strategies that make people feel seen and share your content • The curiosity open-loop trick that turns 200 views into 200K • How I applied these triggers to hit 1M+ views in two arenas Ready to start creating magnetic content instead of invisible gold? Listen in now and discover the proven system plus grab first access to Content Lab if you're ready to plug in these triggers on autopilot. Tune in now, then reserve your spot at brandonlucero.com/contentlab for the May 12 workshop. Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
We're living in an AI gold rush: some entrepreneurs worship it, while others call it a fad. Which camp are you in? Are you blindly clicking "generate" on ChatGPT and wondering why your content falls flat? Or dismissing AI altogether as the latest gimmick? I learned this building my parenting brand on TikTok. I wasn't the most certified expert but I exploded faster than anyone else. And it had nothing to do with a magic AI button. The secret was using AI as a scalpel, not a sledgehammer, pairing it with deep messaging knowledge, marketing psychology, and personal purpose. Today on the podcast, we unpack the unpopular truth about AI in content creation and how to leverage it without losing your edge. Listen in and discover: • Why "one-click AI" keeps you stuck at level 10 • The two skills (mastery + messaging) you must unite for success • How I used AI to reverse-engineer viral hooks from top videos • The exact prompts that uncover your audience's secret desires • A sneak peek at Content Lab, our tool that automates this smart process If you're tired of generic AI copy and ready to fuel your content with real expertise, this episode is for you.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Ever wonder how I've gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created beamed.com, hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on the podcast I'm pulling back the curtain on every side gig, website flip, service launch, and future money move I've tested. Listen in and discover: • Why hunting your own opportunities beats copying every guru • How to build, grow, and sell websites for fast profits • The simplest path to recurring service revenue (ditch the 9–5) • Local niche blogs, faceless YouTube channels, and AI apps demystified • Creating flow in your life. coffee shop, parenting brand, text‐message tips If you're ready to stop trading hours for dollars and start stacking income streams that fit your passions (and your schedule), this episode is for you.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce, all because I'd shown interest. Social platforms build a psychological profile on YOU, and they're feeding you exactly what keeps you hooked. Today on the podcast we flip the script: instead of wondering why you're seeing this stuff, learn how to make social media work for your own content breakout. Listen in and discover: • Why every video in your feed already went viral and how to use that pattern • The four content buckets (personal interest, beliefs, validation, problems) driving algorithm boosts • How to uncover hidden problems you didn't know you had • The story-based hooks that turn teachings into relatable, scroll-stopping moments • A simple process to mine your feed for your next killer idea Ready to hack your next viral hit? Tune in now and take control of your content destiny.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that's a mirage. This year, I risked everything—divorce fallout, wiping my savings, betting it all on one launch. My team's paychecks, my comfort zone, my millionaire status… all on the line. And it taught me one brutal truth: an online biz is a real business. Bare-minimum effort won't cut it. Today on the podcast, it's Spicy Brandon time. I'm calling out the biggest misconceptions, the phases of growth, and exactly what it takes to go from zero to a million (and beyond). Listen in and discover: • Why treating your biz like a hobby keeps you stuck • How relentless content testing should dictate your offer • The different challenges from $0–$100K, $100–250K, 250–500K, and up • The risks you'll face—financial, emotional, reputational • How I rebuilt from zero this year and why leaning into risk wins If you need a swift kick in the booty and the raw truth bomb, this episode's for you.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
AI is blowing up right now, and you've probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither. I've spent weeks building AI "bots" that don't just spit out frameworks—they actually research your niche, pull viral triggers, and inject your personal values. The real secret isn't the template; it's what you fill into that template. And when you combine real data on what's exploding online with your own voice and teaching style, magic happens. Today on the podcast, I break down exactly how we go from zero to quantum growth with AI as our sidekick, not our replacement. Listen in and discover:
- Why AI content sounds generic (and how to fix it fast)
- The 7-step process that combines niche research, emotional triggers, and your brand "sauce"
- How to choose the perfect fill-in-the-blank hook that stops the scroll
- The call-to-actions that boost follows, saves, and comments on steroids
- Tailoring hooks for Instagram vs. TikTok so nothing falls flat
If you're ready to use AI to supercharge your reach while keeping every ounce of your authenticity, this episode is for you. Tune in, try the process, and hit me up on Instagram with your results. I can't wait to see what you create!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
Ever wonder why some videos explode and others flop? I've spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I'm making lunches for my kids, bedtime takes forever, and I hear those little footsteps overhead. Instead of a polished tip or tutorial, I recorded the raw moment and overlaid text: "Moments you hate as a parent… you'll miss one day." No teaching. No extra advice. Just real life. On Instagram it crushed. On TikTok? Crickets. Today on the podcast, I break down why. Listen in and discover:
- The 5-word, 5-second headline hack that skyrockets views
- How to mine real-life situations & phrases for instant relatability
- Why "speed and ease" taps into our DNA (and drives engagement)
- Using AI tools like B-Bot to unearth top pain points & emotions
How to apply these hooks to ads, webinar titles, and beyond Ready to stop the scroll and light up your feed? Tune in now and start testing this formula in your next post.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
Want to know why your launches flop? Because you're pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I'm too tough to ask for help. Once I did, I realized I'd been selling modules, not transformations. Oops. Today on the podcast I'm unpacking the sales shift you need for 2026: ditch the bulky course pitch and sell the concept that fixes your audience's pain. Listen in and discover:
- Why pitching "all the modules" is a crowd-killer
- How to craft a webinar-only solution that hooks buyers fast
- The three elements you MUST teach (and nothing more)
- How to frame your offer for speed, ease, and instant results
- The exact words that turn your concept into a "must-have"
Ready to stop selling products and start selling breakthroughs? Tune in now and turn your next launch into a buyer magnet.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
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Website: https://www.brandonlucero.com
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it's still climbing.
What changed? A tiny psychological tweak in our communication.
Here's the backstory: I've been knee-deep in AI, solo parenting chaos, and business pivots, all while hunting for clarity. On a recent morning drive, it hit me—communication isn't just messaging. It's tapping into experiences and subconscious triggers that drive every decision.
Today on the podcast, we unpack how to speak your audience's language and unlock virality by challenging and validating their reality.
Listen in and discover:
- The 40 Mile-an-Hour Effect: why shaking at 40 mph is a perfect metaphor for audience attention
- The exact headline formula that turned "Parenting is hardest for good parents. Am I wrong?" into 64K views
- Why experiences often outweigh beliefs in creating deep, automatic connections
- How to craft validation content that feels tailor-made for your audience
- Simple prompts to challenge your listeners' reality and skyrocket engagement
If you're ready to stop talking at people and start tapping into what they truly feel and experience, this episode is for you.
Tune in now, put these ideas into action, and watch your content take off.
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What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules.
We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks.
Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized coaching at scale.
Listen in and discover:
- Why custom GPTs beat static video modules every time
- The secret image + video tools (ChatGPT's SORA, Mid-Journey, RunwayML) for on-brand content in seconds
- How to embed GPTs into your course shell and lead magnets (no extra coding needed)
- Using AI for sales objections and somatic coaching so students get real-time answers
If you're ready to stop dreading course edits and start riding the AI wave, this episode is for you. Tune in now and see how you can replace bulky videos with smart, scalable GPTs.
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Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transforms. Today on the podcast, I'm breaking down the three camps in the AI craze and why the sweet spot isn't utopia or panic—it's treating AI as the ultimate amplifier for your true voice. Listen in and discover: • The 3 AI camps shaking up the course world—and which one drives real results • Why your essence and heart can't be replaced (and how to weave them into your prompts) • How AI can finally bridge the gap between your teaching and your students' breakthroughs • The single change you must make when sales sputter from shortcut chasing • My blueprint for using AI to magnify your impact, not replace you If you're done with the hype cycle and ready to use AI as a tool to magnify what makes you unique, this episode is for you. Tune in now and learn how to thrive in the wild, wild west of AI. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Ever wondered why AI isn't the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that. Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap.
Listen in and discover: • Why your shiny new AI is just speeding up bad messaging • The one mindset shift you must make before typing a single prompt • How speaking with laser‐focused relevancy stops scrolls and sparks sales • A 30-minute "Launch Messaging" system to churn out every email, script, and ad • The three ways you can approach AI (and which one wins every time) If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you.
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How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right?
I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds.
Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights).
Listen in and discover: • Why they refused "my job vs. your job" roles—and how that fuels total flexibility • The boundary-setting hack that keeps work and home from bleeding into chaos • How they loop their kids into big decisions (Aruba trip postponed? Here's why…) • Their strategy to prepare kids for an unpredictable future—college, careers, gigs • Sneaky time hacks: from lunch dates to business brainstorms, even with three kids
If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint.
Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side.
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We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting.
I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits.
Today on the podcast, I'm unpacking: • What persuasive content really is (and its limits) • Why belief shifting digs into your audience's core beliefs for lasting change • Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs • How to ethically layer persuasion on top of belief shifts for irresistible offers • The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages
Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds.
Tune in now—your next breakthrough message is waiting.
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Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money.
As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek.
Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels.
Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators.
Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time. Connect with the Culvers online - https://instagram.com/nicole.culver
And check out what they have to offer - https://nicoleculver.co/
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Sixteen years ago I walked away from the traditional career path. And I haven't looked back.
Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I've generated somewhere between $10M and $20M without ever punching a clock.
Today on the podcast, I'm pulling back the curtain on every money-making venture I've tried, the lessons I learned, and the fresh ideas I'm gearing up to launch next.
Listen in and discover how I flipped websites in college for $2K–$10K apiece, why niche SEO sites once paid me $300+ per month on autopilot, the secret to pitching reoccurring service retainers that clients can't cancel, how I scaled one-on-one consulting into $120K last year, my upcoming experiments—from an underground coffee pop-up to parenting AI tools, faceless YouTube channels, and daily text-message coaching
If you've ever wondered how to turn hustle into real income, or what to try next, this episode is your roadmap. Tune in now and pick the path that fits your life (and your wallet). Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Your AI images look impressive... until someone notices the extra finger or robotic grin. That's exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your "pretty" creatives. Enter Jenna Soard. She's the AI brand wizard who taught me how to craft hyper-real images, upsell videos, B-roll storyboards, and more all using AI, without dropping thousands on photoshoots. Today on the podcast, I'm sitting down with Jenna to show you how to use tools like Nanobanana (Gemini 3.5), Ideogram, and SORA to build brand assets that actually convert in 2026.
Listen in and discover the secret to hyper-real brand photos (no weird fingers), which tools to use for ad graphics vs. infographics, when to show your face to warm audiences, how to create a digital video twin with SORA for seamless upsell clips, and crafting B-roll storyboards that stop the scroll.
Ready to get hands-on? Jenna and I are hosting a free workshop next week on AI-powered sales pages and branded creatives. Save your spot at brandonlucero.com/jenna
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You'd think I'd seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes.
Today on the podcast I'm pulling back the curtain on the three hardest lessons I've ever faced in my life—and how they turned out to be my greatest launchpads.
Listen in and discover why walking away from people and things you love can be the most compassionate choice, how real self-love starts with authenticity (not spa days or vanity wins), the two-step formula I used when my business fell apart, and how tuning into your inner wisdom sparked my next big breakthrough.
If you're in a season of upheaval or just want to arm your mindset for whatever comes next, this episode is for you.
If you've ever climbed back up after a hard fall, I'd be honored if you left a review. Your story might be the lifeline someone else needs.
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The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen.
Today on the podcast, I'm rerunning the episode where we unpack the 5 key ways to tap into your audience's world and completely transform your marketing. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), why talking from solution makes you irrelevant, how to to bypass ego and resistance, the triggers your audience can't ignore, and the simple mindset check that turns your messaging from "meh" to magnetic. If you've ever felt frustrated that your amazing ideas aren't converting, this episode will change your approach. And your results.
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2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth.
I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed.
Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive.
Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line.
If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve.
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When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned.
Because how you define success has everything to do with whether or not you will be successful.
Today on the podcast, we're rerunning and episode from a few years ago where I talked about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up.
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Ever wonder why some posts explode while yours stall at 200 views?
A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip.
Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up.
Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations.
Ready to set your content on fire? Tune in now and start stacking those wins.
To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time.
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The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share.
In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons your kids ignore you even when you're yelling up the stairs." Specific. Relatable. Unignorable.
Today on the podcast, I break down how we, unearth the true problems your audience faces (not the generic fluff), inject those scenarios into thumb-stopping titles, run a simple 3-step process to spin one story into endless content, leverage numbers and thought reversals ("3 reasons," "5 mistakes," "Unpopular opinion…"), and set up our next move—algorithm triggers to boost watch time (coming in part three).
Stop guessing what might work. Use real-life triggers to grab attention and build momentum before you even pitch.
Tune in now and discover how to craft viral titles that grow your brand. And don't miss part three where we'll unpack the exact algorithm hacks for maximum reach.
To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time.
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You ever wonder how some brands just explode overnight?
We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we're at 30K.
No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system.
This week, I'm rolling out a 3-part vlog series to show you exactly how we did it—day by day, behind the scenes.
Today (and tomorrow and Thursday!) on the podcast, we're teasing part one: laying the foundation for viral growth by mastering relevancy.
Listen in and discover why hyper-relevant titles beat vague topics every time, the formula to craft specific scenarios that stop the scroll, how our AI outperforms ChatGPT for conversion-focused messaging, the secret sauce that turns ideas into thousands of followers, and where to get free, AI access so you can plug it into your own brand.
Ready to see exactly how we built this momentum? Tune in, then check out the full vlogs and grab 3 days of AI access at brandonlucero.com/vlog It's all free, but only for a limited time.
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When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.
A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not. Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you. Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack.
Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection.
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Ever feel like you're doing everything right…and still stuck?
Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom.
So I decided to let go.
Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four areas where you might be holding on too tight—and how releasing them can ignite real progress.
Listen in and discover why handing off control to your team fuels creativity (and saves you hours), how questioning society and industry "norms" frees you to stand out, the secret of sitting in silence to reconnect with your true desires, and how dropping fixed perspectives brings better relationships and sharper focus.
Ready to shed the stuff that's holding you back? Tune in and learn how to lighten your load so you can scale up—without burning out.
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Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales?
I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me."
Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts.
Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months.
You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today.
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Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales.
I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem.
Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections.
Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart.
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Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows.
If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content.
Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting.
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I remember telling Taylor back in the Video 4X days that she'd be a killer entrepreneur. She laughed and said, "No way, not me." Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit down with Taylor Cooper, my very first hire and now a thriving online business owner, to unpack her lightning-fast journey from laid-off employee to $10K-a-month entrepreneur.
Listen in and discover how tapping your immediate network can land your first high-paying client, the $50/hr pricing hack that scales you into 5-figure months, why skipping the website and social media won't kill your cash flow, the low-ticket offer strategy that filters for high-quality buyers, and how a $200 ad spend on a free-checkout hack filled her calendar. If you're stuck chasing perfection before selling, you'll love Taylor's real-world shortcuts. Tune in now and learn how to turn your network, know-how, and first clients into a thriving business in just a few months. By the way, you can get Taylor's Low Ticket Offer minicourse totally FREE for a limited time when you use code BRANDON. Check it out - https://brandonlucero.com/taylor
And check out her new biz on Instagram - https://instagram.com/toastandcomedia
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Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I've been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here's what I learned: clarity isn't a single moment. It's the dance between silence and action. Today on the podcast I'm unpacking how to blend the feminine power of presence with the masculine drive to do, so you move forward with real confidence. Listen in and discover why ruminating keeps you spinning your wheels, how imperfect action illuminates your true path, the mindset shift to merge intuition with momentum, real wins from launching an AI-powered parenting brand, and how to manifest clarity through intention + informed action. If you're done overthinking and ready to break free from indecision, this episode is your roadmap. Ready to unlock your clarity? Let's dive in. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Ever snap at someone and later wonder, "Why did I overreact?"
Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: "You're not in a relationship with that person—you're in a relationship with your thoughts about them."
That idea changed everything. I paused, asked her what she was really feeling, and we smoothed it out—no yelling, no guilt, just understanding.
Today on the podcast, Fiona joins me to unpack how your thoughts shape every connection you have—with your kids, your spouse, your business partners…even yourself.
Listen in and discover what it really means to be "in a relationship with your thoughts", the difference between loaded thinking (anger, fear, urgency) and fresh thinking (clarity, calm, creativity), how to spot your trigger moments and get over yourself fast, why speaking your truth from a clear mind deepens connection (instead of destroying it), and the one question to ask before you decide to stay or go in any relationship.
If you've ever felt stuck in conflict, talked yourself into staying angry, or wondered how your own mindset could unlock more ease and empathy…this episode is for you.
Hit play now to learn how to navigate your thoughts, transform your relationships, and finally feel understood (and understanding) in every conversation.
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This year has been brutal for almost everyone I know. Business hiccups, family dramas, even literal "truck hits you in the face" moments. I've been there—feeling unheard, shouldering old baggage, resisting change until life forced me to let go. Those hard hits can crush you… or they can be the catalyst for your biggest growth. But there's one mindset shift most people miss that turns chaos into opportunity. Today on the podcast, I sit down with my friend Brad Bizjack to unpack why resistance is your greatest roadblock, and how to flip it into fuel for your next breakthrough. Listen in and discover why accepting "what is" gives you real power to change things, the metaphorical backpack weighing down every step of your climb, how to unearth hidden beliefs that keep you playing small, the single question that exposes unexpressed pain—and frees your energy, and a simple framework to raise your emotional vibration and match your goals. If you've felt stuck, overwhelmed, or just tired of muscling through the same old challenges, this episode is your roadmap out of resistance and into momentum. Ready to stop resisting and start thriving? Tune in now. And if you're serious about leveling up, don't miss Brad's free five-day Success Accelerator, where he'll guide you through these steps in real time. Grab your spot here - https://brandonlucero.com/brad
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Ever seen an account hit 10K followers in 32 days? (21k now, 10 days after this episode was recorded.) Well, my team just did it as a side-hustle experiment. No warm audience, almost zero ad spend, and 99% organic reach. We leaned into one core principle: specificity. Then we used our Messaging AI Bot to test new frameworks and handle 80% of topic generation, titles, and hooks. The result? 468K views, thousands of shares, and new followers pouring in every day. Today on the podcast, I break down exactly how we built a new brand from scratch using AI and relevancy triggers.
Listen in and discover the six content frameworks that stop the scroll and spark engagement, why micro-specific scenarios beat generic advice every time, how to use our Messaging AI Bot to craft bullet-proof messaging, the surprising case study that delivered 468K views in just one month, and the #1 trap course creators fall into with AI (and how to avoid it).
If you’re ready to supercharge your messaging and fuel rapid, organic growth using AI, this episode is your new blueprint. Tune in now! Want to learn more about Built To Convert and the B Bot? Book a call here - https://learn.brandonlucero.com/b2c-clarity-call-main
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Are you ready to create your own money machine blueprint? My mentor Mel Abraham is here to tell you how to take the money you earn and turn it into growing wealth. Mel walks us through the highlights of his three-day live event, shares the process of achieving financial freedom, and explains how to align money management with life values. He shares practical steps for both entrepreneurs and employees, offering frameworks and tools to establish solid financial habits.
Even a small daily investment can grow exponentially and the right financial behaviors are key. Plus, discover exclusive bonuses to help accelerate your income and investment growth. Tune in, and take the first step towards financial control and freedom! Enroll in The Money Machine Blueprint - https://secure.melabraham.com/a/nyOteQaKd2/5099
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We've all heard that mentors are essential for growth, and while that's true, it's equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I'll share insights from my experiences with my friends and mentors like James Wedmore, Jim Fortin, and others, emphasizing that mentors should be guides, not the only decision-makers for your life. We'll also explore how to recognize when you're giving away too much of your power and the importance of aligning advice with your own excitement and purpose. It's time to lean into who you are and stand up for what you want to create!
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In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your inherent value. Mel shares actionable advice on crafting a vivid vision for your life, understanding your current financial state, and prioritizing your expenses and saving habits to build a solid financial foundation. We also talk about his upcoming Money Machine Experience Live event, designed to guide you through creating a sustainable and prosperous financial future. Tune in for a comprehensive discussion on personal finance, entrepreneurship, and living a life by choice!
Register for Mel's Money Machine Experience LIVE here - https://secure.melabraham.com/a/ZPLFDwLn5j/5099
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We've developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I'm excited to introduce our latest one. It's called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience's actions, leveraging AI for messaging, and the strategic steps to craft compelling content titles. Plus, hear about our real-world experiment with a new TikTok and Instagram brand and get access to exclusive content strategies designed to boost your organic reach. Don't miss out on this opportunity to transform your content approach and see remarkable results!
Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand
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One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction.
Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand
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You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I’ll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand
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This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world.
Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life.
Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world. If you're looking to build a brand on real authenticity, this is an episode you can't miss.
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero
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The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore.
When I’ve shared about this with peers like James Wedmore and in my mastermind group, I’ve realized I’m not alone. So many of us are navigating massive shifts in business, relationships, health, identity and live itself. And when the clarity goes, it’s easy to feel stuck or even burnt out.
But through it all, there are three powerful lessons that keep me grounded.
I shared these lessons on social and people loved it. Now, I’m going even more in depth on each one on the podcast.
Listen in and learn how to know it’s time to restructure your business, why insecurities can become your superpower, a mind blowing lesson for me that transformed how I see my work, and how to stay out of self-pity and in your power especially when times get tough.
If you’re a high achiever, creative, or entrepreneur who feels burnt out, stuck, or unsure of what’s next, you’ll love this episode. Because when you grow your awareness in positive ways, your business will grow in the same direction as well!
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Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game.
Listen in to discover key messaging frameworks, practical prompts and examples, and how to create compelling headlines for webinars, emails, ads, and more.
The future is here. You need to be leveraging AI in your business, and one way it can help you is by revolutionizing the way you craft captivating titles that drive engagement and conversion. Tune in to master the art of headlines and elevate your success.
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I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses.
In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful.
Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems.
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You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?
In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course.
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available.
It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion.
On this episode of the New Generation Entrepreneur podcast, Jenna Soard joins me to dive deep into how AI can be used effectively in course creation, business, and branding. We explore practical tips on getting started, embedding GPTs in your courses, and utilizing AI for sales and marketing.
Listen in and discover Jenna's insights custom GPTs, the revolutionary impact of AI tools like ChatGPT and Midjourney, and how to implement these technologies for faster, more personalized results.
If you're ready to leverage AI to enhance your business, this one is for you.
See everything Jenna has to offer - https://secretaisociety.com/
And check out her Instagram - https://www.instagram.com/jennasoard/
Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai
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If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI.
In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.
Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.
To show you what I mean, I’m putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals.
Ready to embrace the future of messaging?
Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai
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Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life.
In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections.
Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.
If you want to elevate your marketing and personal life, this episode is a must-listen!
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How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step?
Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy.
Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel.
If you want to create streamlined funnels that convert, this episode is for you.
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Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.
Listen in an discover strategies to uncover the real needs of your audience, tailor your marketing angles, and create compelling, problem-solving offers. Plus, get a quick update on our low-ticket funnel progress.
If you’ve been letting your product dictate your messaging and offers, this episode is for you.
Tune in and learn how to create million-dollar, no-brainer offers that resonate with your audience!
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I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a day (I wouldn’t have believed this was possible in the beginning!).
But if there’s one thing I’ve learned, and seen after working with thousands of students, it’s that your first $100k is way harder than your first million. On today’s episode of the New Generation Entrepreneur podcast, I’m breaking down why—and how to make your path easier at every level.
Listen in and discover why your first 100k is harder than your first million, the financial milestones to look out for as you grow, how to look for recurring income in your business, and unique ways to protect your time and scale without burning out.
Plus, I’ll share an insider’s take on the backend of your business, especially on your way to your first million in sales (no one talks about this!). There's a step-by-step process for all revenue levels and I’ll be digging into each stage on the podcast today.
Join Business By Design with us and get 11+ bonuses totally FREE - brandonlucero.com/bbd
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One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product.
Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your approach.
Plus, hear some updates on our funnel-building journey, the importance of relevancy, and how to create powerful angles that resonate with your audience.
Tune in to learn how to craft compelling headlines and hooks that can elevate your sales strategy.
Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo
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There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap.
Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been one of my own mentors.
We explore how he managed to sell a new offer of $116,000 in under 30 seconds, the importance of a beta launch, and why building an email list is crucial. Whether you're brand new to course creation or looking to refine your process, this episode is packed with actionable tips and real-life examples on launching, marketing, and scaling your business.
Tune in to learn what steps to take to ensure your course resonates and sells like hotcakes!
Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo
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The results are in from my low ticket funnel, and we made sales on the very first day!
Today on the podcast, I dive deep into the initial results, the data I’ve collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable than generating free leads.
Plus, I share the importance of making data-driven decisions and our ultimate goal of scaling this funnel to $100,000 per month.
If you’re keen on understanding the ins and outs of funnel building and scaling small ticket offers to boost your business, you’ll want to tune into this one!
Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo
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Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts.
Learn about my new $17 offer and the strategic sales funnel that includes order bumps and upsells designed to cover ad costs and potentially profit. I walk you through everything I've done so far—including building sales pages, creating videos, and setting up ads.
If you're struggling with high ad costs or unproductive leads, this one is for you.
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A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I’m diving into that project with all of you.
I’ll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming challenges along the way.
Listen in and discover the step-by-step process of developing a low-ticket funnel to tackle rising ad costs, secure warm leads, and ultimately drive sales for my high-ticket programs.
This episode is the first installment, and I’ll keep you updated every step of the way. Whether it's just curiosity or something you want to implement in your own business, if you want insight on what creating an entire low-ticket funnel looks like, tune in!
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Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We’re here to enrich lives and help people through their struggles.
In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve deep into the alignment of passion with business success, exploring the evolution of purpose over time and how it can shift, providing us with new lessons and growth opportunities.
Listen in and disover how purpose can evolve and drive you towards passion-driven success, ways to tap into your passion, and how to balance the masculine and feminine energies in your business journey.
If you're ready to discover and embrace your true purpose, balancing action with mindful reflection to unlock new levels of creativity and innovation in your business, this one is for you.
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Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business.
Listen in and discover the blueprint for consistent content creation, why you need to post regularly, the importance of letting your messaging dictate your offers, and different phases of business growth, plus how each stage demands unique approaches and efforts.
This is a candid, no-nonsense look at what it takes to thrive in the online business world. If you're ready to embrace the risks and remain resilient but you just need a little extra "kick in the booty" this one is for you. Success is possible with time, effort, and unwavering commitment.
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We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.
If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.
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You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but nothing converts. Is it the same for you?
In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more conversions. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course.
Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
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Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey through the our program.
Listen in and discover the strategy that doubled his Instagram following, how he uses our teachings to address ingrained beliefs and offer targeted solutions, the importance of mastering your communication not just in business but in everyday life, ways to boost revenue with low ticket offers, and more.
Relatable, relevant messaging build the trust and engagement that lead to sales. If you're still wondering how our program could impact your business, this episode is for you.
Connect with Kyle - https://linktr.ee/Drkylestanley
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It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to the root of the problem – your communication and messaging
After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you’re not bringing in sales, don’t miss this episode!
Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you’ll be able to diagnose whether or not you have a messaging problem, and if you do, you’ll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from.
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[LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page
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Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales.
Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers and pitches, you want to find concepts that resonate with your audience's specific situations.
Tune in to learn how to transform your teaching approach!
DON'T FORGET TO REGISTER for our FIRST EVER Master Your Conversion Messaging FREE 3-hay Event! learn.bradndonlucero.com/pod
Get the PDF worksheet for this episode here: learn.brandonlucero.com/pdf
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If you want to change your messaging to bring in higher quality leads and more sales… Then you don’t want to miss today’s episode! It’s the 4th part of our 5 part Conversion Messaging Series and I’m going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you’ll see a difference in your business.
Listen in and discover what really helps drive sales, 2 tools to help you implement this in your business today, the three types of trust to build and how these techniques help you, and examples of each type and how to use them in your business
Create connections, remove objections, and discover simple messaging tools to help you bring in more sales now and as you grow.
We’ve talked about how to get more clicks, building engagement, and keeping your audience’s attention → Here’s how to bring in more sales.
Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf
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In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged.
Listen in and discover ways you can improve watch time, how to ensure viewers follow your call to action, what you need to do to become a better teacher, how to avoid common pitfalls like overwhelming your audience with too much information or diving too deep too soon.
Want to enhance your webinars, videos, and other content to make them more engaging, efficient, and effective? This one is for you.
Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf
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In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you!
Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them to make your content hyper-relevant to your audience, plus practical examples of how incorporating these triggers can increase click-through rates and audience engagement, and more.
Tune in to learn how to implement relevancy triffers to refine your email subject lines, ad headlines, and content titles!
Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf
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Welcome to the first episode in our new five-part series on conversion messaging! In this episode, I'll explore how to identify compelling topics and craft powerful titles that attract clicks and views.
Listen in and discover the importance of focusing on the decision-making part of your audience's brain, avoiding common mistakes like irrelevant topics or misleading survey data, and how to address people's concerns in your messaging.
Want to transform your knowledge into effective content, and discover how to choose and structure topics that resonate and convert? Tune in!
Get the PDF and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf
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To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these.
Mistake number four is not differentiating between your marketing and your product offer. Mistake number five is thinking you must choose between paid or organic marketing.
Listen in and discover how to meet people where they are, the importance of addressing their immediate wants rather than overwhelming them with product specifics, and how to boost your campaign's reach and efficiency by combining paid and organic content.
If you're looking for the key to more effective marketing, this episode is for you.
P.S. Our BRAND NEW 3-Day Conversion Messaging Event is coming soon! Stay tuned for a new series leading up to the training...
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Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection.
Listen in a discover how to teach relevant concepts and back them up with stories and analogies, ways you can build trust and connection with your audience, and tips for creating demand for your products or services.
You can keep your audience excited and invested but the first step is to stop overwhelming them.
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I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business.
Listen in and discover the pros and cons of each strategy and how we've successfully integrated both to create powerful and profitable business models.
By combining launches with evergreen strategies, we've maximized our revenue and improved our overall business operations. Stay tuned to learn why mastering both could be the key to unlocking your business's full potential.
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We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away.
Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate this issue, and strategies to shift from explaining and convincing to persuading. By focusing on symptoms rather than root causes and crafting self-diagnosing content, you can actually enhance your audience's engagement and make your content more effective.
We have four more common marketing mistakes to go, and I'll tell you how to avoid them all. Don't miss out!
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Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.
Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.
Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.
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In this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.
This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.
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The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.
So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.
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After working with over 3000 entrepreneurs, I’ve noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief.
In this episode, I talk to one of our most successful students and a fantastic business coach, Sailynn Doyle. She'll teach you how to hire your first unicorn or multiple unicorn virtual assistants. You’ll learn about creating compelling job descriptions, identifying the right candidates, offering mutually beneficial terms, and ensuring your new hires thrive.
If you want to build a proficient team and scale your business effectively, don't miss this one.
You can find Sailynn's FREE webinar on YOUR unicorn VA here - https://passionpurposeposture.com/va
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Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt.
Some of those events were things like getting hit by car while riding my bike, moving states (again), legal issues, accidents, death and more….Although I have a hard boundary and don’t/won’t dive into the specifics of the things that happened to me this year I wanted to share the gift of the lessons I learned. I also brought on an amazing co-host to help me navigate this conversion and bring my lessons to deeper levels. You’ll have to listen to see who it is! (Ok fine, it’s Rachel Duffy our COO who I call the Wisdom Master of the company).
Enjoy and let me know if this episode has impacted you in anyway. I’d love to hear!
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Struggling with engagement on your content and sales? You're not alone. And it might be the same issues affecting all your content, whether it's your webinars, your launches, your lives, etc. The reason why things aren't working in your content is the same reason why it's not working in your sales funnels.
That's why I'm introducing the Conversion Content Formula. In this episode, I'll teach you how to transform your content strategy to help you attract the right audience, drive engagement, and boost sales.
Listen in and discover what relevancy triggers are, how to build a demand-creating content system, and how integrate it all into your sales process.
This formula will help you pull in the right people, become more relevant, drive engagement, but at the same time, drive more sales.
You can register for the Content Conversion Formula webinar here - https://learn.brandonlucero.com/organic-opt-in-page
Or book a call - https://learn.brandonlucero.com/messaging-diagnostic-call
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There's a lot that can go wrong in business, especially if you're moving in a direction that's not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed her business from zero sales to multiple six figures.
Listen in and hear how she transformed her strategy, what did to fine-tune her messaging, how she adjusted her business model to fit her high-ticket programs, and the incredible growth that followed one pivot.
If you're struggling with scaling your business or aligning with your purpose, you won't want to miss this one.
You can follow Beverley on Instagram here - @bsimpsonfitness
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I’m a firm believer that you don’t need the best strategy in the world to scale your business. Why? Because I’ve seen, over and over, how great messaging and a great offer can solve a lot of problems and build a multi-six figure business (and even a 7 figure business!). With the right offer and the right messaging, you’ll start to see the sales rolling in and be able to scale to the next level… all while using simple funnels and launches. In fact, one of our students, Cori Stern, did just that!
Back when she joined our program, she told me she wanted to hit 10k months. Now she surpasses $20k months, her calendar is booked, and she’s able to take summers off to be with her kids. Join me and Cori on the podcast today to hear her story and discover how she niched down and why it worked so well, what she tested and how she found effective content, her unique way of using ads to build a community, and how she increased her prices over time and how she deals with objections. Cori even shares how she’s able to create less content than ever, while her revenue continues to grow.
If you’re struggling with how to niche down or want to scale your business quickly, don’t miss this episode!
You can join Cori's FREE 3 Simple Steps To Get Your Kiddo To Stop Withholding class here - https://coristernassociates.com/ebmwevo Follow her on Instagram - @cori_stern And join the "My Child Is Toilet Trained But..." community on Facebook - https://www.facebook.com/groups/848452583300199 Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work!
Personally, I like having both evergreen and live launches to grow my business (I’ll share more about this on the podcast). But you won’t be hearing from just me. Today, I’m sitting down with my ads manager, Terrell Brown, to share how you can run successful ads for evergreen content right now. Listen in and discover what evergreen content is and how to look at it from an ad perspective, the major difference between launch ads and evergreen ads, examples from clients with conversion numbers and common mistakes to avoid, and how to never get stuck with ads that don’t work.
This interview is packed with helpful information to get your ads up and running with success! Hey, even I learned something new in this episode. Terrell shared a secret technique he uses on our ads that I had no idea about.
Can’t wait to hear your takeaways!
You can download his FREE Course Creator Calculator here – https://www.ecommandcoffee.com/coursecreatorcalculator
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If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just one of them.
Ready to learn how you can build the trust you need to drive sales in your business?! I’m sharing each one in detail in this episode. Listen in and discover each of the three types of trust you need, exactly how to build each one, the type of content to create, and stories, metaphors and examples along the way. You’ll even learn why delivering too much “how to” content is hurting your trust building (aka your sales). If you want more sales, this episode will help you build demand and trust with your audience so you can consistently scale your business with solid content.
These are my go-to exercises to help clients get their funnels to start working, their ads converting, and so much more.
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When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience. There are patterns everywhere. Some help you get the results you want in life and business, others keep you from it. But, for me, noticing and learning from these moments is incredibly important.
Recently, something happened to me that helped me break through a pattern I just couldn’t find my way out of. What helped? Memories. In this episode, I’m going to discuss how you can use memories to learn vital lessons in life in business. Tune in and learn how to access and learn from your memories, why it affects your life and business, ways to deal with the past while living in the present, and what’s recently happened in my own life and how I’m using it to grow.
When it comes down to it, memories are a part of your present moment… and, yes, I do get a little “woo woo” in this episode. Fair warning! But what’s recently happened has helped me experience a great deal of healing, growth, ah-has, and clarity, and I just have to share it with you.
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[FREE LIVE TRAINING] Generate Demand That Drives Sales. Register here - https://learn.brandonlucero.com/org-engaging-sales-optin
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Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing unhealthy dynamics being formed and changing the situation for better results. If I’m being honest, it’s been a tough year for me. Many of you are sharing that it’s been a year of disruption, and you’re not alone!
In this episode, I’m diving into how you can change the situation, take your power back, and create the results you want. Listen in and discover how to recognize patterns both positive and negative, the first question to ask when you notice a negative pattern, ways to shift dynamics to create what you truly want, and stories and examples along the way of how I’m doing this in my own life and business!
The cool thing is, once you bring healing or shift the dynamic, you’ll notice other areas in your life improve exponentially. This can look like more peace and healing in your home or even more effective work being done in your business. While we’ll never reach perfection, you will find more wholeness and healing in the process, and this is what I’m all about!
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I used to think positivity was the best thing for success and happiness, but then I spoke with personal development expert Brad Bizjack. My mindset completely shifted. Instead of focusing on finding the positive and, likely, bottling up or ignoring emotions… it’s essential to move through them.
This is what we’re diving into on this episode! Discover how to rewire your mind for more healing, happiness, and success when you tune in. You'll also discover the surprising reason it can be so difficult to let go of a limiting belief, signs of glorified avoidance and toxic positivity and ways to avoid each, how to truly align your energy with what you want, and the consequences of bottling up your emotions and, instead, an effective way to move through them.
If you feel like you’ve got all the right strategies, but the business “wins” just aren’t adding up like they seem to be for others, this interview is for you! Brad went from 90k in debt after to a multi-million dollar business, and he’s here to share exactly how it happened with mindset shifts that led the way.
[FREE] 5-Day Mindset Challenge. Register here - https://brandonlucero.com/brad
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Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I’m sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I’ll teach each one step-by-step… You’ll even learn my favorite most used one inside this episode!
Listen in and discover how to align your content with the CTA, the three highly effective CTAs, and examples for each one, plus I have a special gift for you! What I’m sharing today is part of a new paid product we’ve created. But when you listen today, you’ll hear how to get access to part of this product for FREE! If you want help getting leads to take the next step, don’t miss this episode!
Want to access the Next Step Conversion Scripts? Send me a DM on Instagram (@iambrandonlucero) with the word "Next" and we'll send it over to you!
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If you’re curious about building an audience on social media AND making sales from the content you post r you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She grew her business from 0 to 7 figures by using a strategy that helped her build an audience and make sales. She’s also taught this method to hundreds of others with huge success!
Listen in and discover successful mindset hacks and secrets, how she built her brand and her own frameworks, the 6 S’s of social media content (one’s inspired by me and my content!), and ways to tell compelling stories. As Jill puts it, “People don’t want to hire the smartest person, they want to hire someone who understands them”. Discover how to use the 6 S’s in your content so you can connect with your audience on a deeper level and grow your business.
[ACCESS JILL'S SECRET PODCAST] The Advanced Business Blueprint for online business owners + coaches who want to scale to multiple 6 or 7-figures in the next 12 months. Subscribe here - https://brandonlucero.com/jill
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It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there... if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to the root of the problem – your communication and messaging
After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you're not bringing in sales, don’t miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you’ll be able to diagnose whether or not you have a messaging problem, and if you do, you’ll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from.
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[LIMITED TIME ONLY] Enrollment for New Generation Mastery is OPEN! Join here - https://brandonlucero.com/ngm
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One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it’s converting at the average rate, at the most, 5 people will buy.
Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I’m sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what “teaching” should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.
Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can’t wait to hear how it goes.
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When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re able to see what to focus on, what’s working, what’s not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don’t know how to look at the numbers for their webinars, launches, or funnels.
And, while you may have to do a bit of creative work when you’re just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I’m breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what’s working, what’s not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you’re teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.
Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging
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One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your messaging, and on this episode of the New Generation Podcast, I’m going to share how you can write effective headlines over and over again.
Listen in and discover 4 persuasive techniques to use when writing your headlines, examples and helpful comparisons to see each in action, my favorite technique for ad headlines, and how to incorporate promises. The truth is that 90% of our buying decisions are made subconsciously. So, if you want to reach your audience where they are, knowing helpful and proven techniques will help you get there much faster. And that’s exactly what’s in this episode!
Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 6th to answer questions about crafting high-converting headlines. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging
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I’ve been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I’ve experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don’t think I’ve ever heard them talked about together.
Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I’m breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what’s working and what’s not, and the #1 thing to let go of.
Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging
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We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.
So how does it work? How do you build a HIGHLY successful offer?
Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).
Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging
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What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.
Either of those sound familiar? If so, you’ll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don’t see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It’s time to break past the waiting that’s holding you back!
If you want the results you’ve been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!
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Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You’re able to bring awareness to the problem in a new light.
And this is exactly what I’m sharing with you on this episode of the podcast! Tune in and learn the 5 mistakes (I see all the time) that are ruining your launches. Want more momentum with your launches? Listen in and discover the 5 mistakes and how to avoid them, what people need before buying, how to stand out in a crowded market (no dancing or wild strategies necessary), and examples and stories for complete clarity in what to do for your own business.
Each mistake I share today is what I call a “brake pedal.” It doesn’t matter how hard you hit the gas, how great your sales strategy is, or who’s on the team… if your foot is on the brakes, then you won’t move forward. Sometimes, the MOST growth can come from letting go of something. Let me show you how in this episode!
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Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you!
One of the hardest things to do when growing a business is growing a team and building a strong culture. It’s also crucial to the growth of your business. So if you want to be a better leader and help people feel empowered on the team, don’t miss this training with entrepreneur Frankie Russo, founder and CEO of Russo Capital. Listen in and discover how to focus on culture and build an empowered team, what to do when business growth is stagnant, the secret to making decisions (that can make or break a business), and how to use the “S curve” for growth and momentum. You’ll even learn what to double down on for the best results (it’s a really fun breakthrough)!
Frankie has over 20 years of experience and has used these techniques to grow multiple companies focused on culture and empowered team members. He shares takeaways I can’t wait to implement with my team, and I know you’ll love this episode.
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When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What’s the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.
Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to “let go” of in order to grow, ways to be more present in your life and business, and examples and stories from my own business. Instead of sprinting after the latest algorithm or marketing hack, try thinking about what you can stop doing or what you can let go of in order to grow today. This, by far, has been one of the most helpful lessons for myself and my students inside our programs.
I can’t wait to hear what you’ll let go of this week!
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What if every piece of content you produce had your ideal clients responding, “Yes, that’s me!” or “Woah, how are you inside my head?!”. Or, even better, “You spoke to my soul. I need whatever it is you’re selling.” With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there’s a messaging tool we talk about all the time in our New Generation Mastery programs that helps you do exactly this and I’m breaking it down in this episode of the podcast.
Listen in and discover the messaging tool/philosophy to help you speak directly to your ideal client, how to identify relevant content your audience will love, ways to get more detailed in your messaging, and the three types of trust for more consistent sales. Using this tool helps you avoid over-teaching, over-informing, and overwhelming your audience.
Learn how to diagnose the problems of your audience and speak directly to their needs so that you can build trust and be able to guide them through to the solution you deliver, which ultimately leads to more sales.
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Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!
Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they’re doing a great job, ways to make sure you’re being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!
You don’t need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you’ll have huge takeaways from this presentation and I can’t wait to hear your breakthroughs.
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When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content.
Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what’s connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you’ll discover how to build connection in your content.
This will help you break through some of your fears, and I can’t wait to hear your thoughts!
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If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, especially with your messaging!
Instead, I teach my students the “Expansive Niching Process.” And I’m teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you’re speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!
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I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to incorporate each one.
Curious about how to launch a successful offer? Don’t miss this episode of the New Generation Entrepreneur podcast! Listen in and discover what NOT to do when you’re just getting started, why you shouldn’t sell a course yet (and what to offer instead), my favorite sales strategy and how to choose your own, and how to scale without burnout. Over the last 12 years, I've built several of these types of businesses, some successful and some… not so much. But each one has taught me powerful lessons and helped me get to where I am today with my 7-figure messaging and content-style business!
We’ve grown quickly – and it’s all because of the fundamentals I cover in this podcast episode.
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I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and a wealth machine. And this difference saved my business – and my retirement.
So if you want to start building your wealth outside of your business, don’t miss this exclusive interview with the one and only Mel Abraham, a CPA and entrepreneur with decades of experience. Listen in and discover how to build your business and your wealth in a way YOU love, the most common stressors with money and how to break free, how to build a money machine AND a wealth machine, and the 5 types of income and how you can tap into more without working harder. If you’ve been following me for a while, you know Mel is the one who helped me transform my income from $40k in debt to where I am today. And as Mel says, “Wealth creation is a muscle group.”
Start building the habits and behaviors to grow your own wealth creating muscles so you can reach your income goals so much faster (and with way fewer headaches).
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One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore.
If you don’t know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he’s joining me to discuss exactly what we’d do, step-by-step, to build a million dollar business in the next 12 months. Listen in and discover common mistakes we made that kept us from growing (and what to do instead), how to test offers before building out your full program, what type of offer to start with, and how to create content that truly connects with your audience.
Honestly, the things we share on the podcast and what we’d do today are VERY different from what we did when we got started. If you haven’t yet hit $100,000 or $250,000, you’ll love the actionable steps we give you to avoid mistakes and move forward to crush your goals.
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We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.
If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.
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As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creating helpful breakthroughs for others, these coaches are my go-to's!
Every month, we sit together to talk through high-level strategy, trends we’re noticing, wins to celebrate, and so much more, which brings me to this podcast episode. I wanted to mix things up a bit, so instead of our typical podcast with me, you get to sit down with 4 of our senior coaches here at New Generation Mastery for your own top-level strategy session! Tune in and discover where students find the trickiest and where they need the most help, how our senior coaches would tackle common problems, unique ways the coaches use NGM processes in their own businesses, and helpful questions to ask yourself to help you connect with your audience on a deeper level.
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Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise you’re wasting time and energy on an opt-in page or sales page that’s converting well!
First, you need to know your numbers, and second, you need to know how to measure or read them. Done well, you can instantly tell where your messaging problem is, where the strategy or funnel issue is, and what’s working well. If you want to spend more time fixing what ACTUALLY needs fixing, then you’ll love this episode on the New Generation Entrepreneur podcast.
Listen in and discover how to identify your cost per lead and how to lower the cost, average conversion rates in a funnel and what to pay attention to, show up rates, what to expect, and how it fluctuates in a funnel, and how to identify problem areas, what’s causing the issue, and how to fix each one along the way. When you know what numbers to pay attention to, you’ll know how to fix issues more quickly and bring in more sales in the process.
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You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?
In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course.
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Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing!
And I’m breaking down the 6 steps to building this bridge for your business in this episode of the podcast. Listen in and discover how I’ve developed our marketing and communication over time, ways to identify subconscious behaviors and the root cause of their problem, how our COO used this bridging process to build her business, and a new framework I’m putting to the test. The hardest part about communication in general, and what I see my students struggle with most, is identifying the perspective of the person you’re trying to communicate with. Our ego gets in the way. Our awareness and even mastery get in the way. But it doesn’t have to anymore!
P.S. I need your help! I have a new framework I’ve used successfully in my own business and with students, but I want to test it on a wider spectrum. So, listen to this episode, try the framework out, and share your feedback with me. Did it work? What would you improve? Can’t wait to hear from you!
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If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you!
I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my students). It’s the foundation of our program's success, and it’s why we have so many testimonials and case studies. So, what’s the tool? Mastery. Listen in and discover the secret to really great communication, messaging, and marketing, three things you need to master your craft, how to lean in and follow your truth, and stories of growth through difficult times.
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[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.
So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!
Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference between a mistake and a problem, and four ways to identify your audience’s level of awareness. I’ll also cover, in detail, how to ask your audience about what they’re going through and how to break through generalizations. Learn how to go beyond “generalized” messaging so you can meet your audience where they are and confidently bring in more sales.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Find me on:
IG: @iambrandonlucero
Facebook: https://www.facebook.com/IAmBrandonLucero
Website: https://www.brandonlucero.com
We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).
So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.
This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.
PS - We're re-releasing the replays of Master Your Profitable Messaging for 48 hours! Want access? DM me on Instagram @iambrandonlucero.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it.
Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to know if it’s the right timing for you and your business, and a peek inside how we help you solve your messaging problems. If you’re curious about what goes on inside our programs, what results to expect, or simply want to hear more about the offer… don’t miss this episode!
There’s a reason we say, “It’s the program that makes all other courses work.” Once you dial in your messaging, all the strategies and frameworks fall into place.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
The doors to New Generation Mastery are open for the ONLY time in 2024! Enroll here - https://brandonlucero.com/ngm
If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!
Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn’t work, why repeating yourself is GREAT, how to avoid each mistake, and the hardest part of creating powerful messaging (and a way to make it easier).
Remember, this was a live training in a Facebook group for the 3-day event, so you’ll hear me welcome the audience and speak to entrepreneurs who showed up live with questions. I love holding this event each year and can’t wait to share all this messaging goodness with you!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
It’s the FINAL episode in our 5-part series of the most powerful communication elements. We’ve covered ads, content, sales, launches, and so on… and today I’m pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales).
If you have a messaging problem at all – this episode is for you! Listen in and discover the difference between an action and a problem, what percent of your messaging changes once you’ve established what works, the top 5 signs your messaging off, and examples and stories along the way for deeper understanding. I’ll even cover the secret to “diagnosing” your audience. My students love this and it works really well in our 7-figure launches.
Listen to Part 1 of the series here - https://brandonlucero.com/ep213
Listen to Part 2 of the series here - https://brandonlucero.com/ep214
Listen to Part 3 of the series here - https://brandonlucero.com/ep215
Listen to Part 4 of the series here - https://brandonlucero.com/ep216
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become so much easier and I’m excited to share them with you in this episode.
Listen in to Part 4 of this series and discover five things to focus on when it comes to sales, the three types of trust that you need to gain in order for a sale to happen, what to say on sales calls, and how to teach and create demand. I've packed so much more into this episode, including how NOT to overwhelm your audience with information (which is the #1 sales depleter out there).
Listen to Part 1 of the series here - https://brandonlucero.com/ep213
Listen to Part 2 of the series here - https://brandonlucero.com/ep214
Listen to Part 3 of the series here - https://brandonlucero.com/ep215
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch with success. The solution may even surprise you.
Tune into Part 3 of this series and discover what’s going on in the market, and how it affects your next launch, 5 common mistakes you’ll see in the webinar/workshop that lead to fewer sales, funnel hacks you might not expect, and messaging elements inside of launches (for all types of funnels). Don’t miss this messaging opportunity to avoid common mistakes, connect with your audience on a deeper level, and secure the sale before you pitch.
Listen to Part 1 of the series here - https://brandonlucero.com/ep213
Listen to Part 2 of the series here - https://brandonlucero.com/ep214
Or find both wherever you like to listen to your podcasts!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to bring in sales!
So, if you’ve been struggling with ads, your ad cost is going up, or you have a hard time creating ads (and don’t know quite what to say in them)... this episode is for you! Discover the secret to highly effective messaging in ads that bring in qualified leads, stay on budget with testing and knowing what’s working and what’s not, position you as a thought leader, and get your audience ready to buy. Create ads that convert with these key elements!
This is Part 2 of our “most powerful communication elements” series and coming up soon I’ll cover launches and sales, but in this episode I wanted to focus on this first touch point, the first invite to take the next step.
Listen to Part 1 of the series here - https://brandonlucero.com/ep213
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m going to share the messaging elements you need to create powerful content over and over again throughout your brand!
In this episode, we’re talking about content. In the coming weeks, we’ll discuss messaging within content, sales, launches and funnels, and ads. Finally, we’ll wrap up by discussing how to pull all the elements together to create an ecosystem for your brand – you won’t want to miss this!
So tune into Part 1 of this series and discover the essential elements for your content, the best way to create and deliver educational content, how to establish authority, and secrets to unlocking more sales with your messaging. Simplify your content creation process and increase sales with these powerful elements in this part of our series.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I’m giving a specific and unique solution to help you have one of your best years yet! Over the past few years, I’ve worked with thousands of students in the course creator space from a messaging and marketing angle (including ads, strategy, low-ticket offers, high-ticket offers, webinars, evergreen funnels, live launches, and more). I’m not giving you “what works for Brandon”. This is what I’m seeing for our niche as a whole.
Ready to prepare yourself for powerful shifts and get a competitive edge in the market? Listen to this episode and discover what the upcoming election, inflation in the market, and other current events mean for course creators, how to overcome “over-saturation”, the secrets behind home-run ads and, of course, solutions to each of the 5 challenges facing course creators this year. Overall, I think 2024 is going to be a BIG year. Each challenge and solution is meant to empower you to make changes and shifts so you can stand out and share your gifts with the world at a whole new level.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and zero sales and this might be something you've experienced as well.
Instead of focusing on your product and being “unique”, try the communication techniques I’m sharing in this episode of the podcast. Listen in and learn why you may have a unique product that isn’t selling well, how to stop the scroll and get sales, what’s necessary to understand about your audience for higher conversions, and the three communication tools I use to create engaging messaging. I don’t just list the tools in this episode, I give detailed stories and examples so you can implement these steps in your own business ASAP. Start your journey of creating your own unique communication with these tools today!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Want to engage more people with your content and close more sales? Tell conversion stories. This is a story that engages the right people, builds the know-like-trust factor fast, and helps you bring in more sales. There’s a certain art to conversion storytelling and in this episode, I’m sitting down with one of my top returning guests and storytelling professional, Colin Boyd to break it down for us.
Listen in and discover the number one storytelling mistake, why your origin story isn’t a conversion story (unless you tell it like this…), three things you’re looking for in a conversion story and the three types of endings, and creating effective webinars and presentations. Plus, when you nail this type of story, you can integrate each one into your webinars, social media, emails, teachings, and more for better connection and higher conversions. Listen in to hear what they are and how you can bring in more sales with stories!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Colin @colinboyd! Thank you for supporting the show.
[FREE] Selling From Virtual & Live Stages Workshop Series with Colin Boyd - https://brandonlucero.com/stage
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to my top 3 favorite sales techniques of all time.
Tune in and discover my 3 favorite sales techniques and why, how to use each of these in your business, common messaging habits that aren’t serving you, and my secret to creating demand for your offers (hint: it’s NOT sharing the benefits). I love a refresh on what’s working and what’s not in business, and this episode does not disappoint. Use these techniques in 2024, and I can’t wait to hear how each one improves your business.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Your messaging can speak to ALL of your audience. How? Using proven and reliable psychological elements in your business. In fact, when our highest level coach and owner of MAXIMized Business, Andrea Maxim, learned what she’s sharing with you on the podcast, she realized she was leaving out a huge percentage of her audience and the results of using them dramatically increased sales.
In this episode, Andrea is going to walk you through four psychological elements you can use in your messaging today. Listen in and discover how to be more intentional mindful with your copy and messaging, simple ways to improve your communication in life and business, Andrea’s personal journey using these elements, and why some frameworks don’t work and how to shift. Reconstructing your messaging, your copy, and the information you share can make a massive difference in open rates, click-through rates, cost per lead, sales, conversions, etc., and if “reconstructing” sounds intimidating… it doesn’t have to be!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Andrea @themaximmovement! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I was. Yes, I’d achieved my goals, but I hadn’t maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned.
Because how you define success has everything to do with whether or not you will be successful.
Today on the podcast, I’m talking about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
We’ve all heard the saying, “work on your business, not in your business.” But, especially in the beginning, this can be hard to follow. Maybe you feel like you don’t have the time or the budget to hire. Maybe you don’t feel like you know how to be a leader or struggle to trust people. No matter the holdup, if you’re like me then you started the business to gain more financial freedom and more time freedom. And while your income may increase with more work, you can’t have time freedom unless you run your business like a well oiled machine.
In this episode, I'm joined by Stacy Tuschl who specializes in systems, processes, and being able to delegate so you can run a business without sucking up all your time, which is absolutely vital to running a business while having a family. Listen in and discover how she runs multiple successful businesses while also protecting her time, who to hire and how it should impact your business, best onboarding practices for strong results and how soon to let someone go, and ideas on including your children in celebrating business wins.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Stacy @stacytuschl! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
The third and final part of our series on building bridges is here and I can’t wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it’s getting their attention, but most importantly, it’s helping sell before you pitch. You’re giving them the exact information needed to gain traction. And I’m breaking it down for two students in this episode!
Listen in and hear me create bridges for Adriane, a business coach who helps service providers and other coaches scale from $100K onward, and Joanna, a writing coach who helps women over 60 write their life stories and pass down their legacy. One common mistake you’ll notice when creating a bridge, especially in webinars, is giving your audience too much information. Avoid overwhelming your audience with all the outcomes you provide, and keep it close to what they need at the moment. You’ll hear this concept in our hot seats!
Get to know our two students from this episode:
Adriane Galea is a performing artist turned Sustainable Scaling Strategist, Business Consultant, speaker, and podcast host with more than 25 years experience scaling businesses both brick + mortar and online. After burning out — hard — from scaling a performing arts studio to multiple locations with hundreds of students and a 20+ person staff, Adriane has made it her mission to help service-based entrepreneurs grow life-first businesses that not only pay them well with abundant revenue and profit, but also allows them abundant time to do what they love with the people they love. Find out more about Adriane on Instagram - @adrianegalea
Have you wanted to write down the life lessons, hard-earned wisdom, and important family stories you’ve accumulated over 50+ years? Journey to Legacy understands the desire to capture those experiences into a meaningful legacy. If previous attempts like writing prompts, memoir instructions or sorting photos still left you stuck, you're not alone. Joanna's proven 7-step storytelling framework uses psychological triggers to stimulate memory and craft compelling life stories. Through online courses, coaching, and intuitive writing software, Journey to Legacy helps you uncover and share the one-of-a-kind life story only you can write. Find out more about Joanna and Journey to Legacy on Instagram - @fromjourneytolegacy
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It’s what really brings in sales! In this episode, I’m sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social media content and webinar content.
Listen in and hear me create bridges for Erika's business that helps entrepreneurial women grow their YouTube channels and Reana who helps burnt-out entrepreneurs get their time, energy & health back while 2-3xing their income.
While we discuss exactly what to talk about in your messaging, we cover what NOT to do as well – in fact, you’ll hear what will be the death of your messaging (avoid it at all costs – it’s way more common than you think). I talk a lot about strategies and systems on the podcast, and today I’m excited to bring you a way to see how to bring it all together.
Get to know our two students from this episode:
Erika Vieira is a marketing expert who specializes in growing female focused YouTube channels. Her podcast, the YouTube Power Hour, has featured over 400 of YouTube's popular female creators. Erika is the creator of the YouTube Bootcamp: a 6 month group coaching program that focuses on the creator first, not the YouTube algorithm. Her innovative method of prioritizing the creator from the inside out has proven to be highly successful, delivering massive growth for her students. Find out more about Erika here - erikavieira.net
Reana is a Master Certified Neurocoach, Doctor of Physical Therapy, and host of the Rewired to Thrive Podcast. She teaches service-based entrepreneurs how to eliminate burnout from their business while increasing their revenue by using brain based tools to help them put the systems and boundaries in place in order to create the time and financial freedom they started their business for. Find her on Instagram @dr.reanamulcahy
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
I’ve never done this before on the podcast, but I’m sharing a literal training from inside our New Generation Mastery event we recently held. And it’s all about bridges – no, not the physical bridges across the water you travel over. This “bridge” helps guide your audience from where they are to where you want them to be.
Tune into this special episode for part 1 of a new 3-part series breaking down exactly how to create a bridge in your marketing and messaging. Listen in and discover what a bridge is and examples along the way, the process for creating a bridge in your messaging, when to use the bridge in your marketing, and how to use the bridge in a workshop, webinar, or social media. Remember, this is just part 1! In the following two episodes, you can hear me create a bridge for students in hot seats so you can start to see exactly how the process works.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE WORKSHOP] Master Your Launch Messaging - Learn the messaging secrets that can 3x your launch results! Register here: https://pages.brandonlucero.com/mylm
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into their pain.
This time we're throwing it back to an older episode because this topic is more relevant than ever and I'm going to be diving into how to truly meet your audience where they are with messaging that connects on a deeper level. Listen in and learn my 3-step process for quickly improving your communication, a simple shift to meet your audience where they are, examples and stories to help see it through in your business, and the quick go-to exercise for implementing this marketing shift.
Your audience wants a problem solved. Build trust with this marketing strategy and shift that will help you bring in more sales with happy customers on the other end.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and create less sales in other areas. Instead, keep the focus on sales from previous buyers!
In this episode of the podcast, I’m sharing 6 surprising strategies to use with previous buyers that can triple your sales (or more) without spending more on ads! Listen in and learn follow-up strategies and backend sales techniques, a new messaging concept I’m working on right now, how it works inside our business and student examples using these strategies, and ways to increase sales without relying solely on ads. These strategies are simple ways to stop leaving money on the table and bring in more profit. Try them out in your last quarter, and let me know how it goes.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s because of YOU. I truly appreciate your being here.
In honor of this special episode, Rachel, our COO, is turning the table and interviewing me. She asked our students what they would ask me and pulled the top questions. Listen in and discover what a week in the life of me looks like, how I move through success and failure in business, insights into hiring coaches and growing a united team, and my current ROI on paid advertising, and if I were starting over, would I use them straight away? We cover so many topics, including my almost purchase of a coffee shop, mistakes I’ve made, and what I’m planning to do in the future (plus, the next phase of launching I’m predicting for 2024…) so tune in and enjoy our 200th episode!
We can't wait to hear what you think of this episode, and if it inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @rachelduffyhere
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over... but it still misses the mark.
On this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen in and learn how to stop guessing and discover the hidden messaging underneath, the balance between masculine and feminine sales techniques, examples and stories for how to identify your million-dollar headline, and secrets to optimizing content over time. If you want more sales, let’s nail your headlines! This is a deep dive into how I coach my students on writing highly effective headlines and creating content. I can’t wait to hear your next million-dollar headline.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more if you’re not careful.
So on this episode of the podcast, I brought in a CPA and bookkeeping expert to talk about write-offs and healthy money management practices. Join me and Serena Shoup, the founder of Of Course Bookkeeping, who works with online businesses to discover how to use your numbers to make decisions looking forward, creative ways to include your kids in the business, when to outsource your bookkeeping and how to get started, and write-offs you probably didn’t know about and how to lower your taxable income. Save yourself the financial headaches down the road, and listen to this episode! I wish I had known this info when I first got started in business!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Serena @ambitiousbookkeeper! Thank you for supporting the show.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more importantly to generate sales, build authority, and ultimately grow my business. And this interview delivers just that!
On this episode of the podcast, I’m joined by Sara Connell, a bestselling author herself and founder of Thought Leader Academy, where she helps coaches, writers, and entrepreneurs become successful published authors and TEDx /in-demand speakers. Join us and learn the three S’s of writing a profitable book, how to position yourself as the guide and thought leader, what to talk about in your book, and the best way to engage your audience that’s working now in 2023.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Sara @saraconnell! Thank you for supporting the show.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
As the online business landscape changes… I’ve noticed more and more entrepreneurs saying they’ve seen a plateau in sales, their launches aren’t scaling, or the launch never took off at all. If this is you, too, you’re in the right place.
In this episode, I’m sharing messaging secrets that will take your launches to the next level– it’s truly one of the best episodes I’ve ever recorded. Each of these secrets has been a critical part of messaging in some of the biggest launches in the space and they’ve been crucial in my launches as well as my students. In fact, using each of these can triple your sales in the next launch– I’ve seen it happen over and over again!
Listen in and discover our messaging process for creating high-converting content, two language patterns you can use today for more sales, 3 things that will stop you from creating effective messaging, and what to dial in and focus on to make your audience ready to buy before you pitch. Because you don’t need a new strategy, a fancy sales page, or a new set of bonuses this will only delay your profits more. The answer is in your messaging.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE GUIDE] The Launch Messaging Handbook For Course Creators: Learn the messaging secrets that can 3x your launch results! Get yours here - https://brandonlucero.com/webinar
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Most people don’t realize is that what makes you successful in business (and financially) is also what makes you successful in your personal health and relationships. If you get down to the root cause of what makes people successful, it all comes down to one thing and we’re talking about it on this episode of the podcast!
Join me and my good friend Jim Fortin as we discuss the foundations of true success in business and life. Listen in and discover why setting goals doesn’t work (even when you try all the strategies), what really needs to change before making any goal, how to trust yourself and get what you want in life, and why some people are successful and some aren’t. This is the exact process Jim walked me through when I was $40k in debt, living with my in-laws, and struggling with self-doubt and it quickly helped me become a multi-million dollar business owner.
If you’re not getting what you want in life, or you’ve been struggling for at least six months to reach a goal in one of the three areas, then this episode is for you!
Register here for Jim's Be Do Have live training that is going on right NOW! - https://tcp.jimfortin.com/brandon/
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @iamjimfortin! Thank you for supporting the show.
[FREE GUIDE] The Launch Messaging Handbook For Course Creators: Learn the messaging secrets that can 3x your launch results! Get yours here - https://brandonlucero.com/webinar
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Over the past few years, our team has worked with over 1,700 course creators, and we’ve recognized common mistakes and behaviors that lead to unwanted results like funnels that don’t work, low show-up rates to webinars, or launches that flop (or never take place after being planned). Sometimes, it’s one shift, one change, one common mistake avoided that helps you crush your goal.
In this episode, I’m sharing the 5 common mistakes and what you can do instead for better results. Listen in and learn what not to do on your opt-in page, how to shift your messaging in a competitive niche, two ways to create enticing titles and topics for promotions, and what amount of teaching is necessary, and what will lose you customers. The lessons here have helped students breakthrough with some of their highest converting funnels to date and I can’t wait to hear how it helps you and your business.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
Dozens of people reached out to me after the objection-busting podcast series with Rachel Duffy and wanted more. So we got together and recorded an episode about entrepreneurship and parenthood... but the conversation became so much more than that.
From parenthood to aliens, metaphysical stories, signs, and lots in between, this episode blossomed into a really cool deep dive I can’t wait for you to experience. Listen in and discover how to handle unpredictability, shame, and all the feels as an entrepreneur, navigating good and hard times in business while maintaining your power, parenting examples and scenarios about helping your kids maintain their power, and the determining question of whether Rachel and I can work together as CEO and COO. We had a blast creating this episode, and if you know either of us, you know I’m more woo and think in 5D, whereas Rachel is not as woo and thinks more “3D.” Don’t worry, we break it all down for you!
PS... we have a surprise resource for you in this episode, but you'll have to listen to the entire episode to find it!
We can't wait to hear what you think of this episode, and if it inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @rachelduffyhere
[QUIZ] Your Business Focus Generator: Find out what you should be focusing on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
People tend to put offers together like a list of ingredients... guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Lots of entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward.
In this episode, I'm diving in to what makes an offer irresistible. Listen in and learn the secret to crafting and positioning a no-brainer offer, how to add value without adding more to the offer, the four-step process on how to fix your messaging (and create more demand), and where entrepreneurs get stuck and what will cost you sales. I’m here to set the record straight and share the best way to craft an offer you can sell before cart open day!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Did you know that your unconscious mind directs 95% of your reality? Your everyday decisions are mostly made by your unconscious mind, and when you manifest what you truly want… It’s not an “hour-a-day” situation. You’re actually manifesting 24/7. Curious how this works?
In this episode, I’m sitting down with Kathrin Zenkina, the #1 Amazon Bestselling author, master manifestation and mindset coach, and the CEO of Manifestation Babe to talk about manifestation, growing a business as a parent, and so much more. Listen in and discover how she managed the shift of growing a business with a baby, what she’s learning today and a new modality she’s teaching, when to say no and how this led to her summer sabbatical, and the concept of secret desires (and how it manifests in your life). She’s my business and spiritual bestie and I can’t wait to hear your takeaways from the conversion.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @manifestationbabe
[THE AFFLUENCE BLUEPRINT] Walk away with a complete BLUEPRINT that can actually give you the financial freedom you deserve! Enroll now and get our 4 FREE bonuses! https://pages.brandonlucero.com/tab
So you’ve made all the right investments, you’ve taken action, and followed the right strategies… but you’re still not seeing success. There might be something going on in your subconscious mind, and that’s what Dr. Shannon Irvine and I are talking about today – how to reach your goals without self-sabotage.
Dr. Irvine helps passionate entrepreneurs become CEOs of their minds and reach epic success in their businesses, and she’s here with breakthroughs you can implement right away. Listen in and discover the root foundation of success and how to access it, how to up-level into a 7-figure mindset, active blocking, core shame, and what’s keeping high performers stuck, and different ways to transform or work with limiting beliefs. It’s time to break through the patterns that are holding you back. Because you can’t outperform the stories in your subconscious mind. Working harder won’t be successful if there are other blocks in the way, and that’s what we’re uncovering in today’s episode!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @drshannonirvine
Register for Dr. Irvine's FREE video series & live event to learn the foolproof way to a 7-figure mindset - unleashedentrepreneur.com
There are few financial advisors who understand the ups and downs of online entrepreneurship, so his knowledge has been invaluable, and I want to share some of his knowledge with you in this episode.
I'm chatting with my friend, Mel Abraham, a CPA by education who helps entrepreneurs build their businesses and their wealth so they can experience financial freedom while making a huge impact on the world. He’s helped me and thousands of others grow our impact and our income (without working harder). Listen in and discover how to build a wealth machine with your income, the three different types of assets you need for long-term financial success, creative ways to make your money work for you, and what to prioritize financially now to secure your wealth.
And in true New Generation Entrepreneur fashion, Mel discusses how he’s passing down his wealth-building knowledge to his granddaughter. We talk all about lessons he shared with his son and how to teach your kids about money, wealth, interest, and smart money decisions.
[FREE 3-DAY LIVE EVENT] Mel Abraham's 'The Affluent Entrepreneur Experience'. Join to discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
If you have a podcast or you’re thinking about starting a podcast… then you’re going to love this episode. For my business, podcasting has been one of the best content platforms for growth. But, until now I haven’t talked much about how we did it or shared much about podcasts at all. So I’m bringing in a pro, Courtney Elmer, who specializes in podcasting.
Courtney is the founder of The Effortless Life and the creator of Pod Launch, and she helps entrepreneurs stop spinning their wheels on social media, launch a top 1% podcast, and position themselves as an in-demand thought leader in their niche. Following her process, you grow a strong listenership for your podcast while growing your business.
Ready to get the podcast secrets for high rankings and more clients? Listen in and discover launching secrets for ranking high from the start, the 4 gatekeepers for bringing in the right listeners, content ideas for bringing in clients and growing your business, and long-term growth, ranking, and how to keep people’s attention.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
There are a lot of standards and “normalities” in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point and then over time it became normal… your life will change forever. Why? Because you’ll realize YOU can do the exact same thing.
Terms you create can shift the market, become certifications, help more people, and so much more. And I’m breaking it all down on this episode. Want a high-impact business? Listen in and discover how you can use “terminology” to shift industry norms, when to start creating your own terms, examples from my own business and high-performing clients using this mastery, and creative ideas on using them and creating messaging that lives beyond you. If you’re focus is on creating a bigger impact, as opposed to more sales… then you’ll want to master terminology in your business.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They’re the reason we were able to bring in a huge amount of high-converting leads and close million-dollar launches. And lately, I’ve been getting tons of questions about ads.
So on this episode, I'm sitting down with our Ads Manager, Terrell Brown to talk about all things ads! Terrell is a Preferred Agency Partner with Facebook who has 15 years of experience in planning and executing successful digital marketing campaigns through the social media platform. Terrell is also the Co-Founder of the Digital Marketing Agency and Podcast Ecomm & Coffee. His current focus and passion is on growing Course Creators, Coaches, E-Commerce Companies, and Digital Brands through Paid Social ads on Facebook, Snapchat, Twitter, Linked In, TikTok, and more. His expertise includes forecasting annual media spend/buying, paid social media strategy, and is actively involved in the growing Online Coaching and course creator space.
Listen in and discover a behind-the-scenes look into how Terrell got started with ads, how we use ads in our business without losing money, what’s working today in ads and how you can use them in your business, and creative ways to get started or kick-off high converting ads ASAP. Let me tell you, I’ve worked with Terrell for years, and I had a sneaky suspicion I’d learn something new in this interview… but what he shares in this interview blew me away.
You can download his FREE Course Creator Calculator here - https://www.ecommandcoffee.com/coursecreatorcalculator
And you can find Terrell on Instagram @terrelladvertises
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
When I first started my business eleven years ago, I was on the verge of a panic attack and $40K in debt. Now I’ll spend over $200K on ads without blinking an eye, and the difference isn’t that I have more money. It’s how I deal with fear. Because yes, fear still comes up in my day-to-day life and business, but I have more tools, personal power, and reframes to help me through it and decide with confidence what will truly be best for my family and business.
Want to learn more about these tools? I delivered a training all about releasing fear in a two-day live event with my New Generation Mastery students, and in this episode, I’m sharing it with you! Listen in and discover the origins of fear and a deeper understanding of where it comes from, what to do with “questioning” and when to take action, the power of reframes and a few of my favorites, and strategic ways to build your personal power and strength in the face of fear. Dealing with fear and building your personal power is a practice, and these strategies and ideas are meant to help you exit the fear faster (and become more aware of it in your life and business).
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one.
Are you interested in joining my program? Send me a DM on Instagram (@iambrandonlucero) and let's chat!
Check out the other episodes in this series:
Part One: https://brandonlucero.com/ep180
Part Two: https://brandonlucero.com/ep181
Part Three: https://brandonlucero.com/ep182
Part Four: https://brandonlucero.com/ep183
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it’s the second option, your sales will double.
In this episode of the podcast, Rachel and I sit down for the final episode of our 4-part objection-busting series to talk about doubling your sales in the follow-up cycle. Listen in and discover how we coach someone through the spouse or business partner objection, Rachel’s story of missing this on a call which meant losing the sale, our re-direct structure for dealing with rambling on a call, and follow-up strategies to increase sales and build trust.
We also dive into how we make decisions with our spouses, what to do with a “no,” and our personal choices about starting and growing our own businesses.
Check out the other episodes in this series:
Part One: https://brandonlucero.com/ep180
Part Two: https://brandonlucero.com/ep181
Part Three: https://brandonlucero.com/ep182
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial decision or something else.
This is exactly what Rachel Duffy and I are talking about in this podcast episode. Listen in and discover two types of trust for happy buyers and how to build them quickly, why the money objection is coming up, different objection scenarios and how both Rachel and I approach them, and the questions to ask in each scenario. Because money objections, actually, are rarely connected to actual dollar bills. Here’s how we walk people through several money objection scenarios to make the best decision for them and their businesses.
Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180
Listen to Part 2 of this four-part series here: https://brandonlucero.com/ep181
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
One of the most common objections we hear is– “it’s not the right time.” There’s a lot going on in this objection, and I’ve seen it come up for almost everyone in every niche (no matter what the program or offer is). I’ve also experienced this objection myself before buying a program or offer! And in this episode, Rachel Duffy (who has an insanely high closing rate with happy customers on the other end) and I are sharing how we move people through this objection.
Tune in and discover what to ask in discovery for deeper insights into what’s going on, how to validate people and help them feel seen, unique ways to identify the underlying issue(s) with helpful stories and examples, and the exact sales conversations we have and how we move people to a confident decision. Because ultimately, we’re here to help people make the right decision for their business, whether it’s a yes or a no. I can’t wait to hear your ah-ha’s from this episode today because we really dig into what’s going on behind the scenes.
Listen to Part 1 of this four-part series here: https://brandonlucero.com/ep180
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I like to use in my messaging, and I’m sharing it with you on the podcast with our sales coach, Rachel Duffy.
We’ve created a four-part series on overcoming objections to talk you through our entire objection-busting process. Listen to Part 1 and learn the two types of objections you’re going to come across, why objections come up and how to address them, common mistakes people make in the process, and examples and stories of what works and what doesn’t along the way.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey.
In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the process of making hard decisions as a parent, Carrie’s journey into parenthood as a successful entrepreneur, the balance of social life, time with kids, and time at work, and stories, tips, and personal breakthroughs on being more efficient in your life and business.How you show up in your life and business matters. Each story and interview we share is meant to help support you in your journey and create a better future for the ones you love most.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now much more saturated. So, this method isn’t as effective, and your messaging needs to shift in order for you to stand out.
I want to give you a shortcut to growing a wildly profitable business as quickly as possible. This is exactly what I’m doing on this episode of the podcast! Listen and discover the 4 phases of building a 7-figure business today, niching (the right way), creating an offer that sells in today’s market, and what NOT to do when creating a course or program. These are the 4 elements we build on to create profitable and successful businesses over and over again.
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Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.
In this episode, I’m walking you through the 5 lessons I’ve learned building a multi-million dollar course-based business and what I’d do if I had to start all over again today. Listen in and discover the secret to profitable messaging and content, what truly helps you scale your business, my student’s #1 struggle and how to overcome it, and how to step out of “victimhood” and take responsibility for your business. You don’t have to learn the hard way - just learn from my experiences!
[FREE 3-PART WORKSHOP] Register for James Wedmore's Rise Of The Digital CEO here - https://brandonlucero.com/rotdc
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A lot has changed over the past decade when it comes to the online space, but there are some principles that have remained true during all of the changes this industry has seen.
In this episode, I’m sitting down with my good friend, James Wedmore, who I partnered up with years ago for the very first course I created. Tune in to hear us chat about how we created a course that did over a million dollars in sales (during a time when million-dollar launches weren't the norm), the principles that we had then that still help us in business today, and how to handle and overcome fear in business. This episode is jam-packed with information for business owners at any stage and these principles could change your business.
[FREE 3-PART WORKSHOP] Register for James Wedmore's Rise Of The Digital CEO here - https://brandonlucero.com/rotdc
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.
In this episode, I’m walking you through the 5 lessons I’ve learned building a multi-million dollar course-based business and what I’d do if I had to start all over again today. Listen in and discover the secret to profitable messaging and content, what truly helps you scale your business, my student’s #1 struggle and how to overcome it, and how to step out of “victimhood” and take responsibility for your business. You don’t have to learn the hard way - just learn from my experiences!
[FREE 3-PART WORKSHOP] Register for James Wedmore's Rise Of The Digital CEO here - https://brandonlucero.com/rotdc
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around to have the best results in our most recent launch. But how do I deal with tough business situations like this?
I didn’t always handle it in healthy or ideal ways. I fell into a lot of traps along the way, like victimhood, not thinking I needed any help (yikes), and believing I knew everything. It’s all a learning process, but I want to help you avoid unseen traps!
That's why in this episode, I'm sharing everything I wish I’d known when I first got started as an entrepreneur. And what I want future generations to know about as well. So listen in as I spill the beans on the 4 steps to moving through tough times, so you can maintain your personal power, react powerfully and with little impact on your personal life or stress levels, build more resilience emotionally and mentally, and grow a business that turns failure into your superpower.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions.
In this episode, I’ll show you why and I’ll walk you through how I teach my students to niche down without having to choose a category. So, if you want to improve your messaging quickly, attract the right people consistently, work with your absolute dream clients, and feel aligned with your content then this is the episode for you! You’ll learn the 5 problems you’ll run into if you niche down the traditional way. Because your messaging should be able to shift with you as you grow.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made?
I’m breaking them all down in great detail on the podcast today. From commissions, to ad spend, to strategy shifts and evergreen funnels… I don’t hold anything back. Tune in if you want to learn the shifts we made from our worst launch to our best in 6 months, what I believe is working now in the marketplace based on the numbers I’m seeing, wins, losses, and all the feels I experienced in between, and descriptions of our best-performing ads and other high-performing content.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
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In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment?
In this episode I'm sharing how to actually make your audience feel heard through the content you create, the secret to becoming hyper-relevant to our audience through our content, ways to build rapport with your audience, and how do we help make them feel heard before we ever make ourselves heard. Speaking and listening in your marketing is an art form and break it down for you in this episode. In our most recent launch, we realized many entrepreneurs struggle with this balance. They’re more focused on being heard than helping their audience feel heard. Discover how to bring in more sales and engagement with a transformative communication style.
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
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I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It’s also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn’t lead to results. Perfectionism keeps you from the “best” results.
On today’s episode, I’m breaking down how to move past the “waiting game” so you can get better results much faster, grow a business with more clarity, make profitable decisions based on numbers instead of fear, and step into your power and take action like a boss. I’ll give examples of what “waiting” excuses can look like and how to know what the next right step is (or how to step into the unknown without losing your power).
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
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We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… “Remember when we were excited about ONE sale?“
She didn’t miss a beat. “Yes. I also remember buying you In-N-Out burger because you were broke.” Being an entrepreneur has lots of ups and downs, pivots, and evolutions. Just six months ago we had our lowest-performing launch in a long time (more on this in an upcoming episode). But today I want to celebrate and honor the journey. Here’s a throwback episode to our entrepreneurial journey with my wife and me.
So tune in and discover a behind-the-scenes look at marriage as an entrepreneur, the connections, hiring, and delegation for leveling up in business and actually prioritizing what you love, exactly how we scaled from zero to a multi-million dollar business, and how to bring your partner along with you in the entrepreneurship journey.
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One of the BIGGEST misconceptions people believe is that messaging is copy. It’s not. Messaging is your communication and it flows into everything you do inside your business. It’s how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more. And, that being said, copy is one of the most important vehicles that delivers your messaging.
Over the years, copy has been the hardest thing for me to outsource. It’s so near and dear to my heart – I mean, it's literally my area of expertise. But you’ll reach a point in your business where delegating copy is necessary.
For this episode, I invited our copywriter, Lander Sulser, onto the podcast to talk all about copy, hiring, delegating, and so on. Here’s what you’ll learn inside this episode when to hire and what to look for in a copywriter for your business, how we were able to find and bring in the right copywriter for us, smart ways to delegate copywriting inside of your business and maintaining our messaging philosophy throughout all content. Sit down with us as we talk about copywriting and hiring the right person at the right time for your business.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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After helping over 1,400 students through our programs and coaching, we’ve noticed common mistakes that keep entrepreneurs from great messaging. And it’s not the strategy you use… Because when you have powerful messaging, then practically any strategy works! But without it, then the strategies do not work.
In this episode, I’m sitting down with parenting coach and New Generation Mastery head coach, Rachel Duffy, to discuss these mistakes. Learn more about the mistakes and the paradigm shifts students make in order to unlock your own powerful messaging! Listen in as we discuss the #1 problem our students trip up all over, what the “testing phase” looks and feels like for successful messaging, a powerful reframe to help you 10x your traction, and how to position both yourself and your offer as the solution (and ultimately more sales). You’ll also hear the ONE question Rachel asks herself when she’s at a business crossroads to help make the next right decision.
You could be just one shift away from powerful messaging and more engagement and sales than ever before.
[ENROLLMENT IS OPEN!] Join the New Generation Mastery Program - https://brandonlucero.com/ngm
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Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a way that people come to their own conclusions about whether they want to work with you or not. When you’re able to do this and communicate in this way, the offer details become almost irrelevant because they already want to buy.
How is this done? In this episode, I’m sharing my unique process and never before shared content. Listen in and discover my process for creating content that pulls in people and creates demand before you make an offer, the two sorts of trust you need to build to generate more sales, the four quadrants of content to bring in the right audience, and how we’ve been able to spend over $3M in ads and be profitable for every dollar spent. The process I’m sharing with you has helped our New Generation Mastery students bring in emails, and hundreds of DMs from people won want to work with them ASAP!
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
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Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of invisible elements that I also talk about inside my program, New Generation Mastery. Each of the invisible elements will either make or break your messaging. The most influential of all? Your personal power.
Because if you don’t show up confident, if you’re letting the external world influence you, if you’re adjusting your message because of haters, or because of your parents, or your upbringing… All of these things will influence and impact how effective your messaging actually is.
Want to know how to maintain the most amount of personal power and what this looks like as an entrepreneur? Listen in to today’s episode and learn the blessing and curse of starting an online business, our success rates with Facebook ads and what’s a “good” percentage, how to grow a business you love on your own terms, and what a loss of personal power actually looks like. Discover how to maintain your personal power and create content with confidence that shifts perspective, brings in sales, and grows a business you’re deeply aligned with.
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let's change that.
On this episode of the podcast, I’m sharing how to create content that adds massive value without endless tutorials. Listen in and discover why information-based content shouldn’t be 100% of what you create, 5 ways to add value (that are NOT tutorials or how-to based content), examples and ideas for how to use each in your business, and how we use them in our business and what’s behind high-performing webinars. I’ve shared these inside my New Generation Mastery program, and now I’m sharing them with you on the podcast.
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck.
After working with over 1400 students, we’ve become very clear on each principle necessary to master your messaging and finally communicate in a way that brings in consistent sales with ease. So if you resonate with any of the communication struggles I mention in this episode, then you have a messaging problem, and I’m here to help you fix it. Tune into this episode to discover the 8 principles of message mastery! Let’s dive into what it really takes to master your messaging so you can grow and scale the business you truly want.
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the typical misstep I see entrepreneurs make is what I call “guess messaging.” This is when you put the strategy first and fill in the messaging with what you think will work. There’s a MUCH better way.
On this episode of the podcast, I’m digging into testing and how to use messaging that works from day one. Testing is one of our three phases in the New Generation Mastery program, and it’s one you’ll use throughout the life of your business. Listen in and discover a look inside our program’s testing phase and how to use it in your business, dangerous strategy advice and the blending method I prefer that leads to better results, how I create a webinar topic, and so much more.
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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I've been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One of the best questions I get asked is, “What would I do if I started all over again today?”
There are so many factors, and on today’s episode, I’m sharing the exact steps I’d take right now, in today’s market, if I were to start a business from scratch. Listen in and discover what you DON’T need to be successful, my biggest lesson as an entrepreneur and how to grow a profitable business from the start, a quick process for building an audience without 100% “how to” content, and the lucrative offers I’d build and sell as my business grew at each stage, starting from deciding what business I’d start to create my first course.
The industry is advancing and changing rapidly, but one thing remains true: If you’re able to master your messaging, improve your communication, and understand how to sell, then the strategies don’t matter. So tune in and learn how I’d build a profitable business from day one!
[FREE 3-Day LIVE Experience: Master Your Profitable Messaging] Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is because of a multitude of reasons which I talk about in this podcast episode… but even with all of these unforeseen changes, there have been businesses that have absolutely thrived.
So who better to hear predictions for 2023 than from successful business owners?
On this episode of the podcast, I’m bringing you six different expert predictions, including myself, for what’s to come in 2023. Listen in and discover marketing and business predictions from 7-figure online entrepreneurs including, Jesse Eker, James Wedmore, Nicole Culver, Mel Abraham, Rose Radford, and myself!
[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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We’re able to do seven-figure webinars, seven-figure launches, and we’ve navigated and scaled into a multi-seven-figure business. How? It is all because of the way we communicate.
On this episode of the podcast, I’m sharing some of our most successful persuasive techniques that are working now (and have worked multiple times in the past). Listen in and learn why 100% how-to content will kill your sales, why messaging is more important than any strategy out there, what’s truly behind many entrepreneurs’ plateaued sales, and simple persuasive techniques to draw in your audience from day one.
Over the past several years, I’ve used webinars, three-day workshops, video series, and emails. So many strategies. They’ve all worked. But if your messaging is broken, then none of it works. Start with the most important factor and discover the persuasion techniques that guarantee sales success.
[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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If you've been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!
Tune in and meet Samantha Asante from LaunchX, a high school entrepreneurship program that provides business education to young students. In fact, during the program, they launch revenue-turning businesses. Graduates of the program have been seen on Shark Tank, and one student project went from zero to $22,000 in revenue in just five weeks. Listen in and discover the behind-the-scenes of the LaunchX program and its success, the shift in society toward entrepreneurship and what this means for our kids, and business insights for growing in 2023.
[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like that, and it’s not easy.
With that being said, on this episode, I’m sharing the need-to-know truths about a course-based business that I’ve discovered after 8 years in the industry and building a multi-million dollar business. If you’re a digital course creator or are interested in building a course-based business, then listen in and discover 5 truths (both good and bad) about building a course-based business, the biggest problem in the space affecting entrepreneurs right now, why being the best at what you do doesn’t mean you’ll make more sales, and what REALLY sells.
[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today's guest, voice actress and business owner Jennifer Hale is the perfect example.
Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t even true (and because of an NDA… she couldn’t say a word about it on social). It hit the range of millions and millions of people, it’s one of the worst cases of hate I’ve seen a student go through, and yet it didn’t shake her or steal her power.
Though it did affect her… and we’ll talk about it during this episode. Listen in and discover the best way to react to “haters” and maintain your personal power, one of the easiest ways to recognize when you’re losing personal power, how to combine empathy and kindness while standing your ground, and the “divine spark” you share when you’re working in the highest and best part of yourself.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch, then don’t miss this episode.
I’m sharing my three favorite sales techniques in messaging so you can bring in more sales with ease. Clarity, strong communication, and deep connection also come along with these techniques and I’ll share more about how in the episode!
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this would happen, I can’t say I would have believed you! But it left me with a lot of powerful lessons I learned in 2022 that have made me so much stronger.
In honor of the new year, I wanted to review 2022 by bringing you my top 8 business lessons learned through it all. Tune in and learn 8 powerful business lessons I learned, why we’re shifting in my business and how I knew it was time, how to move from a mindset of “go-go” and “more-more” to peace with where you are, and the best way to gain momentum in business. Each of these lessons is a huge blessing and has given me so much more personal power. I can’t wait to hear your thoughts on this episode and the lessons you’ve learned this past year!
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly, and learned tons of valuable lessons along the way.
This episode is dedicated to breaking down what lessons we learned and how you can accelerate your growth with ads, too. Listen in and discover how we 10x’ed our ad effectiveness from 2019 to now, why I don’t love surveys and how I pull information instead, how to bring in the most qualified leads you’ve ever had, and my favorite ways to shift perspective in your ad copy. Over the years, our ads have gotten significantly more effective and it’s because of the methods, processes, and messaging I share in this podcast episode. Ready for better ads in your business? Let’s get started!
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped superstar entrepreneurs like Amy Porterfield, Jill Stanton, and Carrie Green, and he’s sharing storytelling secrets with me (and you!) in this episode.
Tune in and join me and Colin Boyd as we talk about how to tell stories that actually sell, the #1 problem when it comes to telling “your” story, secrets to aligning your story with your offer, strategies for describing your offer that make it irresistible, and so much more! Plus, Colin shares about one simple shift in the philosophy of what an offer is that leads to a big transformation in sales for his clients and students.
Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and convert them into your programs - https://brandonlucero.com/cs
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Many of you have heard the story of how I went from $40,000 in debt to a million-dollar business. But I haven’t shared the “why” behind it. Yes, I’ve shared some of the how and the strategic details. However, I want to go deeper.
In this episode of the podcast, I’m sharing the 9 business lessons I learned from my shaman. I’ve shared the strategic side of my business, and now here’s a deeper look into the why. Listen in and discover the 9 most impactful business lessons I’ve learned from Don Xavier, why I’ve shifted my messaging and do not tell people what to do, a peek into why my philosophy in business and teachings, and stories and experiences that have helped shape me along the way. Working with a shaman has helped me see things differently, and it’s dramatically affected my business (in the best ways).
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
In this episode, I’m sitting down with a New Generation Mastery Coach, Susan Choi, who helps sensitive leaders, executives, and entrepreneurs learn how to achieve emotional and identity mastery. And, especially since the past few years have been intense for everyone, she’s sharing how to deal with difficult emotions. What’s tricky is sometimes we’ll make decisions based on “unseen” emotions and never even know it. This can lead to stress or feeling stuck – and we don’t want this for you!
So tune in and discover how to see emotions instead of feeling them, if unseen emotions are getting in your way, a process for dealing with emotions you're experiencing, and how you can bring this practice into your family for healing as well. There are several ways to get stuck in an emotion and Susan’s insight and coaching is incredibly helpful. You’ll even hear me work through an unseen emotion I had no clue I was holding onto…
Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 144 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep144
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they’re truly helping and how they’re helping them, which leads to terrible marketing in your business. Many entrepreneurs think "Okay, I have this certification, I know how to do X, Y, and Z" and then they focus on a solution like transforming someone's life or helping someone eat healthier. But how do you differentiate yourself?
In this podcast episode, I’m digging into how to improve your marketing with understanding. Listen in and discover the four understandings needed for better marketing, how to stand out in an oversaturated market, two interesting things from our top-performing ads, plus updates on our company!
Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 144 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep144
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
I’m highlighting a New Generation Mastery student, Rose Radford, who hit the seven-figure mark in cash collected before the age of 30, and most of the income came in the last 18 months. She’s the creator of the brand Millionaire Girl Next Door, and right now, she teaches two things – evergreen marketing and how to sell in the DM’s on Instagram, Facebook, and LinkedIn.
Tune into this episode and discover how she transitioned from a strategy consulting firm to becoming an entrepreneur, where most people get stuck when growing their own business, the mindset work for healing and growing that helped her get to where she is today, and how to choose the right mentor or coaching program for better results.
If you’ve been listening to the podcast, then you heard me talk about selling in the DM’s, but in this episode, Rose and I take it to a new level!
Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 144 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep144
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Everyone is replaceable, including you and me. I’m certainly replaceable. And, not just in my industry, but in my kids’ life, marriage, friendships, etc. It’s important to recognize this and not take anything for granted. And, when it comes to running your business, keeping this top of mind helps you stand out. So, how do you stand out? How do you keep the edge and become irreplaceable?
In this episode, I’m sharing how to stand out and be irreplaceable in your industry. Listen in and learn the easiest way to stand out in your space, what not to do, what happens when you don’t honor your dharma, and where I spend most of my time to maintain the edge. Plus, I’ll share the three areas to identify if you are irreplaceable in your space. This is the same teaching I use with my students in my programs. Because, the truth is, if you don’t step up, someone else will at some point. So, why not you?
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Lately, I’ve shared proven tactics to sell on social media, get more DMs, and create high-performing webinars. And, I also know that over 70% of listeners don’t take action on any of it. If you want to take action, but self-doubt, fears, and worries keep coming up then you’re leaking what I call “personal power.”
In this episode, I’m revealing how to find balance and increase your personal power so you can show up more powerfully, unlock what your message is with more clarity in the journey, create wildly effective marketing, and discover how to stop leaking your personal power. Even with all the tactics in the world, there needs to be a balance with these invisible elements for you to get better results. When you’re standing in your power you become unstoppable and hopefully, this episode can help you with that.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
What if you could make selling easier, faster, and even more fun? Because as an expert in your field, I’m going to assume selling isn’t your favorite thing to do, likely because you’re good at what you do and are more focused on those expert skills! Well, that’s what today's guest noticed with their clients.
On this episode, I'm joined by Nicole Culver who, with her husband, helps experts get weekly sales on evergreen but without the old-school automated type of webinar evergreen. They created a unique model based on buying behavior to bring in the 15% who are ready to buy NOW repeatedly. Tune in to hear Nicole and I chat about their proven evergreen model, how much I spent on ads for customers who didn’t convert and what we’re going to do about it, astounding client results and examples from entrepreneurs ready to change the world, and authentic, unscripted ways to sell that are easier, faster, and more fun than the typical launch model.
In 2016, Nicole would’ve said it takes 9 months for her audience to buy. Using this model, she’s making sales in one week. This is a huge difference in sales for any business and you can learn all about it in this episode.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did over a million dollars in sales and it was way less stress, less work, and had huge engagement.
So in this episode, I'm going to give you an overview of how we integrate our most effective messaging into webinars, live trainings, ads, and more! Listen to the latest podcast episode to discover how to craft the perfect webinar title, how to capture their attention in the first 5-10 minutes, my unique five-step method for drawing your audience in and making more sales, and the biggest mistake entrepreneurs make when teaching in a webinar that kills sales. The goal of this episode is for you to take action, so once you do, let me know!
If you're looking for another episode where you can take immediate action and start seeing results, check out Episode 142 and get our free guide on how to get DMs asking to work with you in 7 days from now - https://brandonlucero.com/ep142
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
If you knew your message, what you stand for, and what you teach would be embraced by everyone around you, would you be showing up exactly as you are now? I see way too many entrepreneurs avoiding haters and judgment from others instead of sharing their message. This can look like not posting authentically, not speaking your mind, or holding back so you don’t offend or upset anyone. Because the truth is, haters exist.
In this episode, I’m sharing what’s really going on with haters and exactly how to deal with it. Listen in and discover, how to stand in your truth even in the face of negativity. healthy boundaries for you and your team to implement, the healing process I’ve been through in my own journey with haters, and internal work that helps you overcome the fear. It’s time to confidently share your message so you can have peace of mind, internal happiness, and help more people with your knowledge!
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in almost all the “wins” the audience was reaching out to our client asking “How can I work with you?”, “You’re in my head” or “What do you sell?” and I want you to have that same experience.
That's why in this episode, I am giving you 3 things you can do right now to start getting your audience to DM you inquiring about how they can work with you. So tune in to learn the specific language to use, the three posts to use, when/Where to post it, and how to title the content.
Plus, I am giving you a completely free PDF guide so you don’t have to take notes. I seriously want you to get a client. All you need to do is just follow what I lay out for you in the episode and the guide. That’s it.
When you get a result, send me a DM at @iambrandonlucero on IG and I will personally respond back with what to do next!
Access the PDF Guide here - https://brandonlucero.com/dmplan
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school - well, I sure wasn’t. I didn’t know them when I started my business. Each of these lessons I learned through the process made a major difference in my financial future, and in this episode, I'm going to be sharing those lessons with you.
Tune in and discover 6 money-making (and saving) lessons for a better financial future, the trusted model for creating solid habits with money, how to reframe debt for more income, the best way to prepare for setbacks and pivots, and more. If I could go back in time, I’d implement each of these immediately and it’s exactly what I’m doing right now. Because finances matter. When your money is in order, it relieves stress inside of your business. The less stress, the easier it is for you to navigate the decisions necessary to make and operate with more personal power.
Join Mel Abraham's Affluent Blueprint program if you're the entrepreneur who knows your business is about having a richer lifestyle, making a deeper impact & living in complete freedom. Enroll here - https://brandonlucero.com/mel-cart
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school - well, I sure wasn’t. I didn’t know them when I started my business. Each of these lessons I learned through the process made a major difference in my financial future, and in this episode, I'm going to be sharing those lessons with you.
Tune in and discover 6 money-making (and saving) lessons for a better financial future, the trusted model for creating solid habits with money, how to reframe debt for more income, the best way to prepare for setbacks and pivots, and more. If I could go back in time, I’d implement each of these immediately and it’s exactly what I’m doing right now. Because finances matter. When your money is in order, it relieves stress inside of your business. The less stress, the easier it is for you to navigate the decisions necessary to make and operate with more personal power.
Join Mel Abraham's Affluent Blueprint program if you're the entrepreneur who knows your business is about having a richer lifestyle, making a deeper impact & living in complete freedom. Enroll here - https://brandonlucero.com/mel-cart
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me.
That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life.
Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me.
That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life.
Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out.
In this episode of the podcast, I’m sharing the story of one of our New Generation Mastery students, Navneet Mann, who felt the exact same way and how she was able to overcome it. Navneet helps people who feel trapped, unfulfilled, and misaligned in their career transfer out of their profession by going into online entrepreneurship. Tune in and discover the specific messaging problems Navneet, a previous lawyer, experienced in her journey, how she overcame them and why she created the Aligned Freedom Method, how she created 3x her income from the previous year, and behind the scenes of how communication can shift the results you make.
When you feel stuck, and you’re not getting the results you want, it’s incredibly hard to know what to focus on to move your business forward. But, you’re not alone! And, in this episode, you’ll hear a powerful episode on how simply changing your communication can triple your income. This is one of my favorite interviews to date and I cannot wait for you to hear it.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out.
In this episode of the podcast, I’m sharing the story of one of our New Generation Mastery students, Navneet Mann, who felt the exact same way and how she was able to overcome it. Navneet helps people who feel trapped, unfulfilled, and misaligned in their career transfer out of their profession by going into online entrepreneurship. Tune in and discover the specific messaging problems Navneet, a previous lawyer, experienced in her journey, how she overcame them and why she created the Aligned Freedom Method, how she created 3x her income from the previous year, and behind the scenes of how communication can shift the results you make.
When you feel stuck, and you’re not getting the results you want, it’s incredibly hard to know what to focus on to move your business forward. But, you’re not alone! And, in this episode, you’ll hear a powerful episode on how simply changing your communication can triple your income. This is one of my favorite interviews to date and I cannot wait for you to hear it.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step.
In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her business and now has more engagement than ever. In fact, people are seeking her out and using her brand messaging when they reach out. As a New Generation Mastery coach, Jennie knows that other online entrepreneurs can experience similar results.
Tune in to discover when to sit in silence and when to take action, Jennie’s story of shifting, how it feels, and what to look for, the 30-second test for how well you know your audience, and balancing frameworks and guidelines with the invisible elements of powerful messaging.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step.
In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her business and now has more engagement than ever. In fact, people are seeking her out and using her brand messaging when they reach out. As a New Generation Mastery coach, Jennie knows that other online entrepreneurs can experience similar results.
Tune in to discover when to sit in silence and when to take action, Jennie’s story of shifting, how it feels, and what to look for, the 30-second test for how well you know your audience, and balancing frameworks and guidelines with the invisible elements of powerful messaging.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.
The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms.
I believe powerful people create powerful messages and I can’t wait to see what you share with the world.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
[FREE 3-Day LIVE Experience: Master Your Messaging] Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mym
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.
The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms.
I believe powerful people create powerful messages and I can’t wait to see what you share with the world.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
[FREE 3-Day LIVE Experience: Master Your Messaging] Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mym
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One of the reasons why a lot of unheard entrepreneurs don't have great messaging is because they don't actually know what messaging is.
A lot of people have a misconception of what messaging is so in this episode I'm breaking down real-life examples of great messaging and how it can work for YOU, how to write copy that resonates with your audience, what generalized messaging sounds like and how to get more specific, and the secret to truly effective messaging for your brand. It's not a single video, a single script, or a single ad that will make the biggest difference. The magic is in your messaging.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
[FREE 3-Day LIVE Experience: Master Your Messaging] Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mym
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I’m sharing 9 lessons I’ve learned from spending $700k plus in the past 12 months.
Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You’ll also hear my advice for those JUST starting out with ads and what to do when an ad isn’t converting. Whether you’re a solopreneur who wants to DIY your ads or you’ve hired an ads expert on your team, this episode will help ensure you’re using ads to their full potential.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
[FREE 3-Day LIVE Experience: Master Your Messaging] Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mym
Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!
Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools.
In this episode, I'm taking you through those 6 tools so you can experience more engagement and more sales. Tune in and discover how to create content that stands out right away, make selling 10x easier by avoiding one simple mistake, and properly communicate in your copy, messaging, content, etc. in a way where your audience automatically understands why they need what you’re selling and feel compelled to work with you.
And if you're ready to completely transform your messaging and communicate on such a deep level that it automatically pulls in your ideal audience, adds value, and creates demand then register for my FREE three-day Master Your Messaging Live Experience - https://brandonlucero.com/mym
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but here’s what’s really going on – you’re not in the wrong niche, you don’t have the wrong avatar, and it has nothing to do with you not being a great salesperson.
The problem is simple. One-sided communication.
In this episode, I’ll show you how to adjust your conversations and communication from one-sided communication to multi-sided so your audience feels heard and understood. What I reveal in this episode will benefit the relationship with your audience as well as the relationships in your personal life! So tune in and discover a deeper look into how to improve your communication, how to use these tools in your business and your personal life, behind the scenes of one product that flopped and then how messaging made it into a multi-million dollar business, and how to help your audience feel heard and build trust quickly.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
[FREE LIVE BOOTCAMP] Master Your Audience: Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mya
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After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then it will fall on deaf ears.
In this episode of the podcast, I’m sharing how to take your messaging to the next level with one of the most powerful invisible elements, which is mastery. Listen in and discover how to add depth and connection to your messaging, why you’re blending in and what to do about it, what mastery looks like and how to achieve it (it’s not more learning!), and of course, examples and stories along the way for clarity.
Do you want to dive deeper into this topic with me? I'm hosting a FREE Bootcamp called Master Your Audience where I will help you start to implement these steps in your messaging! Register here - https://brandonlucero.com/mya
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
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Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air?
Well, in this episode I’m sharing how to access your audience’s subconscious mind so you can make powerful content your audience loves. This is when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Discover simple shifts to help your content stand out and hook your audience right away!
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!
QUIZ: At What Level Of Message Evolvement Is Your Content? Find out here - https://pages.brandonlucero.com/messaging-quiz
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Imagine working 2 days a week and having the rest of the week off... It may sound hard to believe, but today's guest is going to let us know how he made it happen!
In this episode, I'm sitting down with Matt Ardito who went from a six-figure business working 6 days a week to a 7-figure food delivery business and working only 2 days a week. He’s built a highly successful business around his lifestyle. Tune in and discover how he built a 7-figure food delivery business during COVID, the book + advice that helped him find success, his #1 piece of advice for people starting a business right now, and more!
You can build a business on your own terms. And it all starts by creating a business that gives you your time back. This episode will help you learn how.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show!
FREE QUIZ: At What Level Of Message Evolvement Is Your Content? Find out here - https://pages.brandonlucero.com/messaging-quiz
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When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside... negotiating is a part of our everyday life.
In this episode, I’m sharing negotiating tactics for paying less that apply to your personal life as well as your business. Listen in and discover feel-good negotiating tips for saving money, real-life examples of using these practices, how I negotiated a quote from 40k to 24k (and we both came out with a win-win), and mindset secrets to feeling more confident when buying so you can save money. My goal is to help you sharpen your negotiating skills and save tons of money on your business, and your personal life! So listen in and save money.
Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share an exclusive bonus episode with you! Thank you for your support of the show!
FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in.
In this episode, I'm sharing my decision-making process when I’m stuck between multiple ideas. Tune in to learn two things that get in the way of making aligned decisions, when to let your audience influence your message, what to pay attention to for more internal peace and happiness, and more! Because I believe to my core that when you’re aligned and listening to your purpose and your calling, the universe opens up doors and amazing opportunities start to fall into our lap.
Haven’t left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show!
FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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I've been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So before she left, I wanted to have her on the podcast to talk about the very beginning of how we met and all the way through building a multi-million dollar company.
In this episode, we're telling the whole story of how this company came to be what it is today. Taylor helped me build the agency, which was bringing in $600k a year... and she was alongside me when we shut the agency down and focused on launching our courses. Tune in and you’ll get a behind-the-scenes look into hiring, firing, and building a rockstar team, how to find the right integrator for you, the ups and downs of working with me, communicating, and trusting each other, and so much more. Plus, you'll hear what Taylor is up to now!
I’m beyond thankful to have Taylor in my life and on my team. Join us in celebrating her time with us and discover what worked for us along the way, as well as what did not.
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Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience this as entrepreneurs. And, if you’ve heard my story, you know I have as well. This is why Julie’s story is so powerful.
In this episode, I'm sitting down with Julie Solomon, host of The Influencer Podcast and author of, “Get What You Want: How to Go From Unseen to Unstoppable,” and we’re discussing how to rewrite your limiting beliefs. Julie went from $30k in debt and feeling like what she truly wanted was impossible to a highly successful business. Listen in and discover, the difference between passion and purpose and how confusing the two can keep you stuck, how to know if you’re on the wrong path and what to do about it, strategies for identifying what you truly want and so much more!
Find out more about Julie Solomon on her website - https://juliesolomon.net
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You will fail, it’s a given. But, the determining factor of success in business and your true “make or break” isn’t YOU or if you fail. What will make or break your business is how you view failure.
In this episode, I’m breaking down how to turn your failures into your best assets. Listen in to discover what failed launches and losing money really mean in business, the failure reframe to help you take action now (and every time fear creeps in), my biggest failures to date (some aren’t business-related but led to wild growth, and insights on becoming an extremely powerful, happy, and abundant person in spite of fear. If the thought of failing is holding you back from taking action… then don’t miss this episode!
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I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that's when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and most importantly, he helped me turn my business into a machine. Since then, I’ve mentored hundreds of students inside of Business By Design on how to do the same.
In this episode, I'm breaking down how you could get 6 figures within 6 months and systemize your business just like James did for me. Listen in and discover the 8 focus areas for fast results when you join BBD through our link, why creating a program is NOT your first profitable step, the processes needed to scale the business quickly and efficiently, and what you can accomplish in the first 6-months to help you scale in the future. I want you to make money first, and then grow with profitable assets (which I break down in this episode!)
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The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew “enough” on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws to a multi-million dollar business owner. Oftentimes, disruptions in your life help you create disruptions in your industry, very similar to today's guest.
In this episode, I’m sitting down with college professor turned 6-figure entrepreneur, Dr. Ai Addyson-Zhang. From overworked and underpaid, Dr. Addyson-Zhang stood up for her beliefs even in the face of bullying and heckling, left education, and created a thriving business. Tune in to learn empowering insights from someone who changed careers when it was far from popular or accepted, powerful mindset shifts for entrepreneurs who want to scale, how Dr. Addyson-Zhang landed a feature with Katie Couric, and several interviews with large publications (like Forbes and Pearson), and created a TEDx Talk, and so much more!
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If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it's really an ecosystem with 3 powerful hidden elements.
This time I’m throwing it back to a previous episode all about the three elements and how to use them in your business for effective messaging. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create an ecosystem that builds a powerful connection between you and your audience.
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Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I'm here to tell you there are easier, faster, and more profitable ways to generate revenue inside your business!
In this episode, I’m sharing how you can generate more money without doing more promotions and bigger launches. Listen in and discover a behind-the-scenes look at our backend process for bringing in over 1M in sales, how to save your launch, simple ways to create more revenue with each promotion, what a sales machine actually looks like in a business, and so much more.
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Register for my buddy James Wedmore's FREE 3-Day Rise Of The Digital CEO LIVE event! Discover the 5 core ingredients EVERY online business needs before you can scale! - https://brandonlucero.com/digitalceo
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I’ve been in the online space for over 8 years. And, in this timeframe, I’ve lived with my in-laws, I’ve been in debt, and I’ve had launches that flopped. But I've also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs and different lows, I discovered three main themes to scale with success from each low.
In this episode, I’m breaking down each of those themes that will help you scale with success from wherever you are. So tune in to discover how I went from $40,000 in debt to a 7-figure business in 9 months, a bonus win for turning your business into a smooth-running machine, and examples and breakthroughs in turning a low point into a win. Running any business has highs and lows and it is important to navigate them with integrity and a focus on what matters most, and that's what this episode is all about!
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Want to know the most efficient way to adapt and grow your business? We all know that things are shifting online, and yes, I know there’s so much noise out there about “pivoting” and “shifting!” But, if you want better results, then you’ve got to focus on what it means for you and your business online.
In this episode, I’m sitting down with my good friend, James Wedmore, who has over 15 years of experience running an online business and has an 8-figure per year company. Tune in to learn why great coaches make bad marketers and what to do about it, simple and steady principles every entrepreneur should know to boost growth, why you’re not getting the results you want and how to pivot today, and quick business decisions that will make you more money NOW. And, of course, this podcast is stocked full of personal examples, stories, and detailed explanations so you’re feeling the conversation and see how it relates to you and your business right now.
Listen in for what’s currently working in online business and how to stay focused so you can get the results you want!
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A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.
I'm doing something a little different this time and taking us back to a previous episode that I believe every entrepreneur needs to hear. I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!
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It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021.
In this episode, I'm sitting down with our Chief Creative Officer, Matt Johnson and we share the success behind our most profitable ads (even as ad costs rise). Because with the right processes and strategy, you’ll know when to turn off an ad, when to spend more money, and what to focus on for the best results. So tune in to learn our philosophy on profitable ads and what’s working NOW, how the iOS update has affected ads and what to do about it, the process we follow for optimizing an ad, and our BEST creatives and ads to date. Plus, you'll get the inside scoop into how we turned $700k in ad spend into $2.4M!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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If people don’t like you, they will never buy from you. It doesn't matter how good your solution is – you need connection in order to sell online.
I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep psychology behind actually building the connection. In today’s episode, you’ll discover how to build an authentic connection and forget about the haters, so you’re not losing yourself or your message as you grow. Tune in to learn the most effective ways to build a true connection with your audience, what went really well in my last launch for helping my audience feel heard, how to respond to negative comments, and my go-to strategies for maintaining authenticity and showing up with confidence.
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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!
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There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you've already gone through and have learned lessons from, but in this episode, I want to share what I’m going through right now, so you can see other ways of navigating the unknown without losing your personal power.
In this episode, I'm sharing my story about how this past year has been one of the most emotionally difficult times in my life, and how it’s led me to have the most personal power. So tune in to learn how your attachments can keep you living in fear (and what to do to release them), the secret to moving through change and experiencing deeper, more fulfilled relationships, what to do when your marketing strategy isn’t working and how this relates to you and your power, and so much more.
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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!
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You've probably been told to niche down if you want to succeed in the online entrepreneur space. But I'm here to tell you it doesn’t work and that it actually creates distance from you and your purpose.
In this episode, I’m digging into the real way to niche down to create more clarity in your purpose and, therefore, more money. Tune in to learn what a niche is truly made of (spoiler alert: it’s not gender, age, and interest!), how to grab attention and create effective marketing your competitors cannot replicate, and what to focus on so you maintain alignment with your purpose, and more!
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Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too.
In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they’re not delivering the best results. So, if you want better results in your business, with your team, in your marriage, your parenting, etc, then it’s time to leave old paradigms behind as quickly and efficiently as possible. Tune into this episode to find out if you're stuck in old paradigms, when the right time to shift is, what to do when something isn't working in your business, and so much more.
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Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections.
In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn’t resonating is the focus stems from a solution instead of the problem. If your message isn’t connecting, you’re not meeting your audience where they are. Your audience just wants a problem solved. But when we interject with a solution, force our perspective, or try to fix something before ever truly hearing them out, we're likely to lose them.
Tune in to this episode to learn how to meet your audience where they are and build a stronger, deeper relationship, my 3-step process for quickly improving your communication, and so much more!
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This episode is something we’ve NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast.
Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more!
If you want to know about the next time we do an episode like this, be sure to follow me on Instagram @iambrandonlucero.
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There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over.
In this episode, I'm joined by business owner and New Generation Mastery coach, Rachel Duffy, to talk all about fixing your messaging. You’ll hear how she grew from an unheard entrepreneur to 6-figure success and common mistakes students make with their messaging. So tune in and hear Rachel’s story, her progress through the course, and how she helps students work through common messaging mistakes (and how you can avoid making them!).
Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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What do an online fitness coach, a life coach, a conscious beauty visionary, a voice coach, and a professional dog trainer have in common? Amazing messaging!
This episode is a little different, and that's because I'm sitting down with 5 of our students to talk about their deeper transformations from our New Generation Mastery program, which is now open for enrollment. And along with any decision being made about your business, you may experience doubts, you might have questions, or you might be wondering if it’s the right fit for YOU, and, I’ll tell you right now, yes transformation can happen and you can get more sales when your message is dialed in, but there’s so much more to the program as well. So tune in to learn more about the deeper transformations students experience when honing their message, how to get the best results from the program, and hear about content wins from students of all levels of experience.
Each speaker has a different focus and background and they’re sharing their journey about bringing their expertise into the online space and dialing in their messaging with New Generation Mastery, so if you're wondering if this will help you and your business, this episode is for you!
Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I'm revealing exactly what is coming next (and coming really soon!)
Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why it's a great fit for you if you’re having any problems creating content or experiencing confusion on getting people to pay attention or if people just don’t seem to understand what you do and how you can help. If you want to grab people’s attention and create demand, you need to communicate in a way that people understand automatically. That’s exactly what this program is all about. And I'm so excited to be able to share it with you all very soon.
If you want to be the first to know when the doors to New Generation Mastery open, you can get on our waitlist here: https://brandonlucero.com/ngmwaitlist
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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm
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I’m closing my most successful (and multi-million dollar) program, Video 4xEffect.
Over my 10 year journey as an entrepreneur, I’ve killed off so many different offers. I’ve shed old versions of myself, brands, and I’ve changed services and products. In order to move forward, I had to improve on my latest venture and shed the old. And in true New Generation Entrepreneur fashion, I’ve said yes to change in order to create a happier, more fulfilled life.
All of this has led to the creation of a brand new program, and in this episode, I'm breaking down the journey it took to get there. So tune in to learn about my journey from barely breaking even with a service-based business to a multi-million dollar online course, why I’m killing the course and what I’m up to now, what to do if you’ve lost the passion for your business, how to level up with integrity online and honor your purpose in life, and so much more.
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The old methods you've been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you're an unheard entrepreneur, what's caused you to remain unheard has changed recently, and the way to break out of it has changed as well.
In this episode, I’m going to go even deeper than I have in the past about how to fix the unheard entrepreneur trap and share some of my predictions about the future of messaging and content for the year. So tune in to learn 4 ways to break out of the unheard entrepreneur trap, what’s working right now to scale your online business, and how to stand out in a saturated market!
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If you’re an online entrepreneur who only focuses on “selling” at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you!
I am willing to bet you feel like you have to “add value” before you can sell. I’m also willing to bet the only way you know how to ‘add value” is by giving information.
Here's the thing – nobody cares about videos, downloads, modules, or the specifics of your program, because these aren’t what drive an irresistible offer. And in this episode, I'm going to share how you can position yourself as a leader, create demand for your offers from day 1, and frame your unique solution to build connection. When you learn these elements, you'll be creating demand with your messaging so people want to buy before you ever pitch! There's a reason why people want what we sell before we launch, before we tell them about the program, and even before we pitch, and I want you to experience that in your business, too!
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Without even realizing it, so many entrepreneurs give away their power and their freedom. We’re on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it’s easy to get trapped into thinking there’s a proper way of doing things or a right or wrong answer.
In this episode, I'm going to help you shed that belief and start standing in your personal power so that you can lead the business and life that you want. Because, here's the thing, if you don’t want to live by industry norms that no longer serve you… then you don’t have to! You can be successful without them. You get to change and evolve. And, in doing so, you’ll reach a dangerous level of power and freedom inside your business. So if you want to learn how to shed industry norms, align your actions with your vision and build a business on your terms, and create a unique message uncontrolled by society norms, this episode is for you!
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When you understand how the subconscious works to make decisions as you grow your audience, you’re able to pull in the RIGHT audience every single time. And when you're able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the world in powerful ways.
In this episode, I'm going to break down what to do when something feels “off” in your messaging, some of the common mistakes that are keeping you from connecting with your audience, and 6 extremely powerful ways to heal your messaging. This episode is here to help you master your audience and start seeing the results and connections that you want.
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No matter how much of an expert you are, there’s always more to learn and discover. This is why I LOVE having guest experts on my podcast – I learn something new every single time!
So in honor of our recent celebration of 100 episodes, I’ve decided to gather the top 8 go-to guest episodes from the podcast you don’t want to miss. It’s the ultimate podcast playlist of guest interviews guaranteed to leave you with an “ah-ha”. So tune into this episode to catch these moments and, if you’re like me, you’ll take something new away from an episode you might’ve even heard before.
Want to go back and listen to these amazing guest episodes? You can find them each here:
Rachel Duffy - https://brandonlucero.com/ep60
Bob Helig - https://brandonlucero.com/ep77
Jesse Eker - https://brandonlucero.com/ep90
James Cooper - https://brandonlucero.com/ep66
Kathrin Zenkina - https://brandonlucero.com/ep80
Michael Alaniz - https://brandonlucero.com/ep58
Jerred Morris - https://brandonlucero.com/ep/22 or https://brandonlucero.com/ep56
Kat Elizabeth - https://brandonlucero.com/ep49
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
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It’s time to shed outdated industry norms that no longer serve you and start standing in your very own light so you’re one step closer to your vision. Because you are the light that attracts everything in your life, and in this episode, I'm going to break down exactly what I mean by that.
There is a reason why I want to bang my head against a wall when I hear the advice, “just survey your audience and give them what they want!” It's not about giving your audience what they want – it's about giving your audience what you want to give because you are the light that attracts the people. So if you want to grow an audience that’s aligned and connected, tune in to this episode to learn about how to show up authentically online and stand in your own voice, the secret to growing an aligned and connected audience, and the driving force behind powerful messaging that resonates with your audience.
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
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This episode is a big milestone because... it's our 100th episode! And I've got an extra special episode lined up for the occasion.
In this episode, I'm joined by my wife Jacqueline who has been with me every step of the way and is truly the reason my business is where we are today. Tune in to hear us talk about exactly how we scaled from zero to a multi-million dollar business, the behind the scenes of marriage as an entrepreneur (and some insight on how to avoid mistakes we made), how to bring your partner along with you in the entrepreneurship journey, and so much more.
We chose to bare it all in this episode because we want to be open about what our journey truly looked like so we might bring love and light into your experience of building a business with the ones you love most. So if you want an honest look into how we’ve built this business together, then tune in and listen to my behind-the-scenes breakdown of marriage and business with my wife!
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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz
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This past year held the most amount of change I’ve ever experienced in my 38 years on this planet. Every “comfortable” thing in my business and personal life was ripped apart this year (both good and bad). It’s been tough. Meanwhile, on paper, it looks great. We’ve created the most amount of revenue in the history of this company even after making drastic changes, and during the next hour, I'm going to be giving you an inside look at those changes.
In today’s episode, I do our annual Year in Review, and it’s like none other. I go deeper about our finances, the behind-the-scenes of running a team, prioritizing family, and how to show up as your best self when you’re being squeezed. Plus, you’ll hear insider information on our newest program and the reason I risked it all to create it. This is a big one, so tune in and find out more about my 2021 journey!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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If you are getting predictable sales, converting cold traffic into sales, and people are really responding to your content, congratulations! You have made it to a level of Message Evolvement most don't reach, and you are an In-Demand Entrepreneur! But there is always room for more growth and I'd like to help you get there.
In this episode, I will be sharing what it means to be at Level 5 of Message Evolvement, aka The In-Demand Entrepreneur level.
If you're here at Level 5, you are likely getting predictable sales, converting cold traffic into sales, and people are really responding to your content. So what's next? To find out how to get to Level 6 and acquire true mastery of your craft and become THE person people go to for your specific unique solution, tune into this episode!
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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As an online entrepreneur, it is crucial that you make a name for yourself and your method, because if you're making consistent sales but still feel like you have to grind and hustle to bring them in, you may be stuck at the Traction Entrepreneur level. This is where you can start taking the steps to be known as someone who is changing your space entirely, not just another expert in a sea of experts.
In this episode, I will be sharing what it means to be at Level 4 of Message Evolvement, aka The Traction Entrepreneur level.
If you're at this level and ready to get to Level 5 where you are starting to be KNOWN for your Intellectual Property and thought of as someone who is changing the space, this episode is for you!
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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If your content is getting views and what you're saying is resonating with your audience, but you're still not seeing the growth you want and are struggling with staying consistent, you might be at the Heard Entrepreneur level of Message Evolvement, which is where I see so many entrepreneurs get stuck.
In this episode, I will be sharing what it means to be at Level 3 of Message Evolvement, aka The Heard Entrepreneur level.
If you think you're at Level 3, tune in to learn about the symptoms and mistakes most Level 3 entrepreneurs can identify with AND learn about the most effective concepts and shifts you can make right now to start improving your message (and therefore your sales!).
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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Your content is getting some views, but you're still not sure if the people watching are the RIGHT people who will eventually buy from you. If this sounds familiar, you might be at the Seen Entrepreneur level of Message Evolvement.
In this episode, I will be sharing what it means to be at Level 2 of Message Evolvement, aka The Seen Entrepreneur level.
If you're at this level, be sure to take notes because I break down the mistakes and misconceptions most Seen Entrepreneurs make at Level 2, as well as the key components you can incorporate into your content and message that will get you to the next level.
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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If you have a unique solution and voice to bring to the table that you know can improve someone’s life… and yet you are struggling to get the eyes, traction, and trust you need from an audience to get them to want to invest in you, you might be what I call an Unheard Entrepreneur.
In this episode, I will be sharing what it means to be at Level 1 of Message Evolvement, aka The Unheard Entrepreneur level.
If you're at this level, this episode could be a complete game-changer for you and reveal what you are missing and why you are stuck (and I'm willing to bet it's not what you think it is because most experts and gurus aren't talking about it).
Want more information on the 6 levels of message evolvement? Tune in to Episode 93!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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One common block my students experience is believing their messaging will take one adjustment and be fixed forever. But messaging isn’t a one-and-done type of framework – it’s a living breathing thing.
After working with over 1000 students and clients, producing millions and millions of views online, and generating millions of dollars worth of sales online we noticed common patterns in messaging. We call them the six levels of “messaging evolvement”, and in this episode, I'll be breaking down these levels and sharing how you can move forward with your messaging.
Make sure you're subscribed to the show because over the next few episodes, I'll be breaking down each level in more depth so that you can identify exactly where you are at and how to move into the next level.
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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There are two problems keeping people in the corporate world as opposed to going full-time with their entrepreneurial dream – the corporate world is comfortable, predictable, and reasonably “safe” financially and there are no sales in their own business. It’s hard to leave a paying job when you don’t have sales coming in!
In this episode, I chat with Leah Neaderthal about her transition from the corporate world to entrepreneurship and how she mastered the art of sales, especially for introverts – and, spoiler alert, it was NOT smooth sailing in the beginning. So tune in to learn about how to sell without the “ick”, the two questions to ask for major clarity in the sales process, how to land higher-paying clients, and so much more!
Click here to learn more about Leah Neaderthal and her work - https://brandonlucero.com/leah
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw
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If you’re doing everything you “should” be for your business like buying the perfect courses, writing the blogs, posting on socials, and hiring out tasks but still aren't seeing the results you want; then there’s a loss of balance when it comes to masculine and feminine energy.
After working with thousands of students and going through my own personal development journey, I’ve learned the more feminine energy I combine with masculine energy, the more results I see. And in this episode, I'm going to uncover how to tap into your feminine energy and create a balance that leads to mega results, make your business machine more efficient and your impact more powerful, become a better leader and business owner, and so much more. So if you're ready to gain more clarity, connections, and creativity, this episode is for you!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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Want an influx of cash flow every single month with one simple sales mechanism? This year our team had the BIGGEST launch in the history of the company and it wasn’t our normal launch event that brought in the numbers. It was the bootcamp-- our virtual event, and in this episode, you'll get some insight into how that happened.
In this episode, I sit down with Jesse Eker who helps online entrepreneurs sell more of their product or service with online virtual events. Tune in to learn about why virtual events convert better than webinars, what to price your offers, and if the event should be paid or free!
Want to learn more from Jesse? Access his free guide here - https://buildyourbrandonline.com/newgen
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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Are you experiencing the “flexibility” trap? If you feel torn between two worlds when it comes to family and your business, then this could be you.
In this episode, I'm joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you’re trading in freedom in for flexibility (hustle-culture in sheep’s clothing), the secrets behind a business model that serves the life you actually want, and impactful and empowering tips on raising leaders of your own. If you're ready to find true freedom in your life and business, exit the flexibility trap, and raise up the next generation of leaders, then this episode is for you!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I'm here to tell you that you can create content that has that same effect.
In this episode, I'm going to dive into how you can create content that is so compelling that your audience doesn’t have to think about whether they want to keep watching or reading. Tune in and you’ll discover how to pull your audience in and create the “I need this” or “ I gotta know what comes next” moment for them with all of your content.
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
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Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "ohhhh, now I get it" head-nod, or even physically throw their hands in the air?
Well, in this episode I'm going to be talking about what I call subconscious connection or relatability. This is what it's called when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level.
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
Recently, I've been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it's not audience size, more income to invest in the business, or even putting more time into the business...
In this episode, I'm going to be revealing the two invisible elements that can completely transform your messaging. If you want effective messaging, better content, and stronger programs with more results for your students, then you’ll need these 2 invisible elements, so tune in and find out what they are!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
This episode is all about learning how to be an effective communicator and powerful content creator and how easy it is to make mistakes when scripting because you are forced to unlearn a lot of writing habits most of us have developed over the years. And I couldn't think of anyone better to talk about that than our very own scripting coach...
So this episode is co-hosted by Katie Soy, and we're going to go over the biggest mistakes we see our students make (and one that you may be making too!) when it comes to writing out content pieces. If you're ready to level up your scripting and content game, this episode will be extremely powerful for you!
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more?
In this episode, I'm going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to understand and recognize how the subconscious mind operates, your content game will never be the same. So if you're ready to shift your content and shift perspectives in doing so, this episode is for you!
PS - If you try out this tool on one of your posts, tag @iambrandonlucero because I'd LOVE to see it!
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FREE Bootcamp: Master Your Offer with Positioning - Learn how to create SO MUCH demand for your offer than people ask how to work with you before you pitch anything! Register here - https://brandonlucero.com/mo
Are there certain elements of your business that you've grown to resent? Well, you're not alone!
In this episode, I'm talking to the first Video 4X student and now coach, business owner, and my good friend, Andrea Maxim all about her business that has grown into nearly half a million dollars a year and the powerful steps she took to grow it to where it is. If you are someone who resents a piece of your business or an aspect of it, this episode is for you, because Andrea and I take a dive into how the external world can influence you in a harmful way by making you truly believe there is a singular “right way” to attain success in your industry, and if you don't do it “their way” it is a failure.
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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw
How do you become a Thought Leader? The formula is simpler than you might think!
In this episode, I'll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a “following,” believing it will equate to sales, but it likely won't. Instead, you need to learn how to create a message and content that builds connection and demand, and in this episode, I'll tell you how you can do that!
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If you've been following me for a while, you've probably heard me mention the "head nod effect" when it comes to creating content, but you might not be entirely sure what that actually means.
In this episode, I dive deep into unpacking what this “head nod effect” is all about and give you simple steps so you can start implementing these elements into your content. So, if you are ready to learn about a new and more powerful form of information-based content, which I call realization education, how to get accurately specific, and meet people where they are at in their content, this episode is for you!
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What leads you to success and more importantly to fulfillment?
In this episode, I have on a special guest and dear friend of mine, Kathrin Zenkina (known as the Manifestation Babe), who while telling her incredible story unveils not only what really leads you to success and fulfillment but how you can tap into and lean into certain aspects of manifestation practices that will work for you. Kathrin’s story and deep wisdom is one I believe every online entrepreneur needs to hear no matter what level you are currently at in your business.
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Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen
Have you ever felt "stuck" in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it’s just not that enjoyable anymore?
In this episode, I'm joined by Human Design Reader and Coach, Kelsey Abbott who has a lot of insight on that "stuck" feeling, and you may be experiencing it because you aren't in alignment. Kelsey helps leaders like you remember who you are and why you are here so you can raise the world in a way that feels easy to you and still be the most impactful as possible. Whether you are experiencing no growth, unaligned growth, or you are seeing the success you want but want to tap into what you’re doing on a deeper, higher self-level, this episode will be powerful for you!
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Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen
I want to talk to you about something every single person on this planet deals with... and that is pressure. And as entrepreneurs, there are all kinds of pressure we put on ourselves.
In this episode, I share the 5 tools I have used and still practice that allow me to let go of the pressure I could feel while going into launches where we are spending over $200,000 in ad spend. Because I don’t have to tell you the pressure you put on yourself and the pressure you may unintentionally be putting on others does a massive disservice to your happiness, fulfillment, and overall success. So tune in, and start living a pressure-free life!
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If you are in the first few years of starting your business this is episode will be incredibly powerful for you!
Today I'm talking to Bob Helig, a Video 4x Effect student who has a leadership training and development program for network marketing professionals. He is no stranger to limiting beliefs, fears, and what he calls “red light stories” (that you likely have too) that he had to overcome in order to get results. Tune in to hear how he turned what some might view as a failed or flopped investment into a million-dollar business in one year, and learn from every stumble and struggle he went through because you likely are experiencing some of them right now.
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The Video 4x Effect is closing for enrollment in a few days and a question I hear a lot is "Will this program work for me?", so I wanted to release this episode for you where I interview Rose Radford, a Video 4x Effect student who is an online coach helping female entrepreneurs sell and evergreen their high ticket coaching program.
Now, four months after joining V4X, Rose has taken her $30K months that she was plateaued at for 3 years and turned them into $100K months. And while revenue is a great indicator for growth and success, Rose tells us about the layers beneath the revenue. So what did she change that made such a massive difference? Tune in and find out because her answers are things you can shift and change in your online course, program, or service right now too!
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This episode is one that any type of business owner, no matter what level they are at, needs to hear.
In this episode, I talk all about the art of letting go in order to grow because we all struggle with this, and it’s something that takes constant practice and years to master. Sometimes we don’t even realize we are holding on to a belief, idea, expectation, or desire that’s actually causing suffering in your life. I am going to share the FOUR areas you should be focusing on letting go of when it comes to business and life.
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You don’t need a big audience in order to make sales. Yes, you read that right, and in this episode, I'm going to break down why that's true.
I'll let you know why the real problem is that either you’re stuck in what I call the "Content Circle of Death" or not to creating demand for your offer, and not the size of your audience. If you want to know how to break free from the Content Circle of Death, become a Thought Leader, and generate massive SALES with a small audience, this episode is for you!
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Do you REALLY know how to create demand while you add value inside of your content? Most entrepreneurs don’t, and if you don’t have people anxiously waiting for you to open cart, then you likely haven’t figured it out yet either.
In this episode, I'm going to give you three demand creation tools that will help you let your audience know you are the solution WITHOUT saying you are the solution. These tools are focused on getting the audience to self-identify with your content and say, “They’re talking about me!”, so if you're ready for that type of reaction to your content, this episode is for you!
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When creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand.
In this episode, I'm talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you’ve even made an offer. If you’re interested in how to do that, tune in, because I’m going to share a hidden element that helped me create my 7-figure business, and it lies with what I like to call the messaging ecosystem. Learn how to create a powerful and impactful messaging ecosystem, and why TWO avatars are critical to your business’ growth.
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There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience's perspective.
In this episode, I'm talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of being unheard, how to utilize storytelling, and teaching her clients how to place their unique stories into powerful brands. Tune in and learn how the power of storytelling not only helps you find your message but how you can STAND OUT with it.
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If you're finding that your audience isn't paying attention to or resonating with your content, it's likely because you’re not being intentional with your identities within your content.
In this episode, I'm talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That's right, we're talking about identities and how we can use them inside marketing so we create content that is FOR our audience. Tune in to learn the ins and outs of leveraging your identities to connect with your audience on a deeper level and increase your sales.
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In the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it.
In this episode, I'm breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I'll let you in on some strategies and lessons you might want to take into your next launch!
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In this episode, I'm giving you an in-depth look at how my team and I up-leveled every aspect of our last launch.
Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I've learned to up-level your launches. And here's the thing to remember about launches... you're either going to get the results that you wanted and it's going to be amazing, or you're going to learn the lessons you need to reach your goals on the next launch.
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Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements.
In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection between you and your audience.
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When you can create a message so powerful that it doesn’t take your audience out of a moment... that's when your marketing plays into the invisible elements but also when you've created an irresistible offer. But how exactly does it work?
In this episode, I'm talking to filmmaker & video strategist James Cooper who has figured out those invisible elements, learned his target audience's pain points, and delivered his message so powerfully, he grew his business from $10k a month to $30k a month within the year. If you want to learn more about his unique story and how he grew so quickly that he needed to turn clients away, tune in!
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A belief that so many struggling online business owners get stuck on is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that's just not the truth.
In this episode, I'm talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million dollar business in 2 years by focusing on 4 simple phases. Over the years, we've created systems and processes, but as we grow these things need to continually evolve and if you’re not willing to adjust, you won’t grow your revenue, and if you don’t hire more, you won’t become a million-dollar business. So if you're ready to start growing your business or looking to hire your first team member, this episode will be extremely powerful for you!
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You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens.
In this episode, I'm talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed A LOT in 2020). If you want to listen to powerful methods to stand out not only using marketing advice but gaining business systems and strategies, this podcast is for you.
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Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale.
In this episode, I'm talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an expert on what happens after the sale. If you're ready to make sure your business is set up on the backend in preparation for the sales you're making, Josh has some invaluable information for you!
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If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you.
In this episode, I'm talking about how important it is to create demand for your course or program way before you pitch and the way to craft a message that allows you to do that. When you have a disjointed funnel you completely neglect this idea of creating demand and that’s why no one shows up or buys, and that's what I'd like to help you fix!
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Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here's the thing - success isn’t about finding something new, it's about being different or unique.
In this episode, I'm talking to Executive Chef Marcus Webster about how he unlocked the secret to standing out in a sea of local businesses and thrived during 2020. If you feel like you don’t know how to position yourself differently, you feel like you’re throwing money away, and aren’t constantly building demand for your online service, this episode is going to be incredibly powerful for you!
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As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn't as narrow as it once was.
In this episode, I'm talking to parenting coach, Rachel Duffy, about better parenting, preparing our kids for the future, and becoming more conscious when it comes to parenting, and we also cover ways to think about our own conditioning and following our own passions. If you want to help the next generation learn powerful and conscious ways to be adaptable, go after what they want, and follow their passion, this episode is for you!
Reserve Your Spot For Rachel's Masterclass: https://www.sagacitylab.com/mcwaitlist
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There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business - and that mistake is explaining when they should be persuading.
In this episode, I'm breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in your own messaging, and how to pivot to persuasion in order to consistently grow your business. If you're ready to learn how to take your messaging to the next level and increase your impact, this episode is for you!
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We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable.
In this episode, I'm talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are searching for solutions like ours, and put our ad in front of them in our most recent and most profitable launch. Tune in to hear Michael dive into the performance data from our last launch and share a ton of crucial wisdom that’s going to help YOU get ahead of the pack with your Google and YouTube ads.
Start using the strategies of 7-figure course creators and utilize the power of Google ads - https://brandonlucero.com/y-t
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So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they're viewing their business as a math problem instead of approaching it as a science experiment.
In this episode, I'm breaking down why it's better to continually test different things in your business, rather than sticking to the same formula that might not work anymore. Tune in to discover how to know what to change, and what new approaches to try so that you can create evolving content that’s constantly adapting to your market, and will keep standing out and getting heard above the competition.
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In the rapidly changing business world, it's all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best.
In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to your business so that you can build processes that drive your business, ride any unpredictable wave, and prime your business for success – even when your landscape changes completely. Jerred is a master at outside-of-the-box thinking, as you'll hear from his story of how he made $4M in listings in a year doing things most others wouldn't even think to try!
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If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you!
In this episode, I'm talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of it. Tune in and I’ll show you how to pull apart your own belief structures, stop letting the external world determine how you show, and finally start creating the freedom and success you know you’re meant for.
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If I told you your kid could be running a million-dollar business by age 19, would you believe me?
In this episode, I'm talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international business awards. Tune in to hear us discuss what it takes to be a successful entrepreneur, and how important it is to encourage young people to see and achieve their true potential as entrepreneurs.
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A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.
In this episode, I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!
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I've said it before and I'll say it again - you don't need a big following to create big results, and today's guest is a testament to that!
In this episode, I'm talking to Julie Solomon, a branding and marketing strategist, who knows a thing or two about getting top brands to take you seriously, however big (or small) your audience – so you can land deals that next-level your influence and impact. If you're ready to open the doors to opportunities you never dreamed of, this episode is for you!
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With the online space rapidly growing in the past year, it’s brought a wave of new customers to many online businesses, but just because things are going well right now, doesn’t mean you shouldn’t be thinking about how you can reinvent your business.
My guest, Dr. Nadya Zhexembayeva, talks about how in this century of disruption, it is crucial to always be thinking of what will work next - not what worked in the past. We also discuss letting go of past success to operate at a higher level and allow yourself to stand out before others in your niche because as more people enter the online space, standing out is more important than ever.
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A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market.
In part 2 of this series, I'm talking about why it's so important that everything in your messaging ecosystem is connected and how to do that. I'm also breaking down the benefit of talking about your WHY, some of the simple strategies that many entrepreneurs overlook, and why your follower number on social media isn't as important as people think it is!
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How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with!
And it's something that today's guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I'm talking to Kat about having a good size audience, but not being able to translate that into sales and the importance of getting super-intentional with your messaging … so you can attract more of your perfect clients, more easily than ever – and have them practically fighting to work with you! Plus, you’ll hear me coach Kat live on getting even more focused on the deeper purpose of her business, to get more of her ideal people rallying behind her!
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One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else.
In Part 1 of this two-part series, I'm talking about the importance of remembering who you are and the WHY behind your business. I'm also diving into how you can craft a message that genuinely aligns with who you are at a deep level, creates the contrast to move you OUT of the commodity zone, and finally gets you noticed. In the ever-growing online space, this is more important than ever!
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So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today's guest went through that too... until her messaging changed forever.
Today I'm talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right audience, and empowering the people that you want to serve. In this episode, you'll discover a ton of awesome Video 4x Effect nuggets from Tonia, which YOU can start to apply in your business right now, and you'll even hear me coach her on the next steps for her growing business!
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A lot of entrepreneurs are making simple mistakes with their content... and they don't even realize it because everyone else in their market is doing the same thing!
In this episode, I'm breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out of the Unheard Entrepreneur trap and become a New Generation Entrepreneur. If your content is not getting the results you want, I can almost guarantee you’re making at least one of these mistakes and this episode will help you start creating content that is unique, powerful, meaningful, AND demand-building!
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You may recognize this episode, and that's because it was so popular and still holds so much truth that it needed to be released again! There are more online entrepreneurs than ever before and the online space is still shifting rapidly, so it's more crucial than ever to be able to stand out with your messaging and content.
Starting with a brand new introduction, I'm talking about why this episode is still so relevant today and why the information I reveal in this episode can give you an edge in your niche when you implement it. If you're ready to learn how to transform the way you create messaging and content, this episode is for you.
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There's one big reason that so many entrepreneurs, and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging.
In this episode, I'm breaking down why the dated method of using only one avatar doesn't work and why it's so important to identify your second avatar. With the ever-growing online space, it's crucial that you are able to stand out in your niche. If you're ready to start attracting the right clients and start creating messaging so resonant and powerful that there's no way you'll be unheard, this episode is for you!
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Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the 'failure' is what allowed today's guest to rise to the top 1% of his field.
In this episode, I'm talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into lessons that have helped him navigate the competitive real estate business. He breaks down the steps he took to build his business and get where he is now and how the lessons he's learned can be applied in any entrepreneurial business.
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So many entrepreneurs have found themselves stuck in jobs that they weren't passionate about because there was a fear of starting the business they really wanted. But what if you didn't let the fear stop you?
In this episode, I'm talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her heart and run the business of her dreams that is in alignment with what she always knew she wanted to do. From hearing a voice when she was 5 and playing with her Barbies to a fruitful marketing career to a near death experience, Amber's life experience has given her so many lessons that she is able to pass on to you through this episode, so you won't want to miss this one!
If this episode resonated with you, be sure to share it on Instagram and tag @iambrandonlucero & @amberlilyestrom!
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Many entrepreneurs, and this may include you, focus on generating income solely from their business, and I can tell you from personal experience that doing that could be a point of failure.
In this episode, I'm welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses EVERY entrepreneur needs to thrive in their business. Moving your focus from revenue to wealth creation allows you to live the live you want and can free you from the worries of what might happen if your business revenue slips. There is some seriously powerful advice in this episode that you won't want to miss!
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There are thousands of "How To" videos out there for any given subject, but how many of them really stand out?
In this episode, I'm breaking down how you can create powerful "How To" content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you're ready to have content that is irresistible in your niche then you need to go against the same, predictable format that everyone has already seen, and I know just how to help you do that!
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As entrepreneurs, so many of us have been down some crazy winding roads that have brought us to where we are now, and this story is an incredible example of that.
In this episode, I have the pleasure of talking to my good friend Mel Abraham all about his journey to becoming the successful entrepreneur he is today, including a 3-year stint as a clown and a battle with cancer. Through all of this, Mel became the Swiss Army Knife of entrepreneurs and his story is one you won't want to miss!
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Money may bring you happiness, but it certainly does not guarantee it.
In this episode, I'm going to reveal the one thing that I believe will guarantee you happiness, and it might not be what you're expecting. If you're looking to live in genuine happiness every day and use this concept to shift your life, your business, and who you are... this episode will be invaluable!
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Many entrepreneurs, and this may include you, are trying to create outside of the box businesses with inside the box thinking, which is why so many entrepreneurs remain unheard.
In this episode, I'm taking you through 6 steps to break down the walls of your belief box so that you can expand your thinking and create new possibilities for your business and life that you never thought possible.
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If you lost everything, what would you do to build it back up? This seven-figure entrepreneur might have some insight for you.
In this episode, I'm talking to Mike Black, who is currently working on a challenge he calls the "Million Dollar Comeback". He takes me through the beginning of his journey with this challenge as well as why he decided to take this leap. Mike and I think a lot alike, so if you're listening to this podcast, chances are you're going to love this one!
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This year has brought many changes to how we live our lives, both personal and professional.
In this episode, I'm talking about one of the biggest changes 2020 brought for my company — closing the office I always wanted and moving my team virtual. I'll be covering the 8 powerful lessons I learned in closing the office including why it's so important be able to let go of what you thought things were going to be like.
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Many entrepreneurs, and this may include you, are making one MASSIVE mistake when it comes to selling from real or virtual stages.
In this episode, I’m talking with my friend Colin Boyd about how it’s possible to do your audience a disservice when you teach too much in your webinar and how to correct that and get the conversions that you want with "decision-based selling".
If you’re ready to design and create a webinar that has people wanting to buy before you’re even pitched anything, this episode will blow your mind!
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As entrepreneurs we love our businesses, but have you ever loved it so much that you’ve done the work for free?
In this episode I’m talking to author and business owner Stacy Tuschl, who before running two million dollar businesses found herself running a dance academy for nothing because of how much she loved it. We talk about the power of truly loving what you do and finding your niche as well as the opportunities that the online space provides for entrepreneurs. No matter where you are in your business journey, Stacy’s story is one you won’t want to miss.
Many business owners, and this may include you, may find themselves reacting out of fear, worry, or other heightened emotions during chaotic times and it's not doing anything to help their businesses.
In this episode I'm talking about the four things you need to do as a business owner during chaotic times. I believe we have a responsibility to our audience – to be a rock of stability, calm, and reassurance and I'm going to tell you how I do that. When you show up for others, others will show up for you.
Interested in a FREE training on how to create engaging content? Visit https://brandonlucero.com/free-content-training
If you want to know the ins and outs of our launches, this episode is for you!
In this episode, I’m doing something a little different and giving you a behind the scenes look at our most recent launch that did over half a million dollars. I’ll cover the new things that we tried and why our launches keep getting bigger and more successful. There’s some invaluable information packed into this episode if you’re ready to take your launches to the next level.
Interested in a FREE training on how to create engaging content? Visit https://brandonlucero.com/free-content-training
A lot of entrepreneurs, and this may include you, make this one mistake over and over again in their messaging.
In today's episode, I'm breaking down what that mistake is and how to avoid it. This is a technique that many of the most successful entrepreneurs use and you'll be shocked when you find out just how easy and powerful it is.
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If you’re ready to take your ad strategy to the next level, you’re going to love this episode.
Matt Johnson returns to the podcast to talk all about how important ads are when they work in conjunction with a working offer and funnel. We also discuss thinking outside the box to create ads that will stop the scroll, which we are known for doing!
Click these links to get access to the resources mentioned by Matt in the episode -
Funnel Results Sheet: https://brandonlucero.com/funnel-results-sheet
Funnel Results Video: https://brandonlucero.com/funnel-results-video
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If you've ever wondered where the ideas for this podcast or the Video 4x Effect come from, this episode is for you!
In this episode, I'm sharing the exercise I practice that brings me clarity and allows for my internal well-being to be exactly how I want it to be, which in turns lends itself to dialing in the messaging that allows me to impact my audience on a deeper level. Ready to practice this in your life and business? Make sure you listen to the full episode to find out how!
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Are you an entrepreneur who's wondering why you are still unheard? It might be because you're giving away all your best stuff for free...
In this episode, I'm talking about knowing your worth and the value of the service that you provide others. If you're going to put your energy into things that you're just going to giveaway for free, it's important to make sure there's an exchange or some transformation that shows just how valuable your energy and service can be. If you're ready to create business you want and provide your audience with the results they want, then this episode is for you!
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If you're an entrepreneur who suffers from shiny object syndrome and it's getting in the way of your success, this episode will be invaluable for you!
Today I'm talking about the importance of not only focusing on your "one thing" in your business, but also how crucial it is to have team members that will keep you in alignment of that one thing in order to create the business you envisioned, even if it's not always what you want to hear.
Want a FREE bonus episode? Leave a review and send us a screenshot at support@soldwithvideo.com
If you've followed me for anytime at all, you're probably familiar with my story, but there are likely parts of that story that you don't know about.
In my most vulnerable episode yet, I talk about how I found myself in $40K debt after seeing success in my business the year before. I also talk about how our collective understanding of debt needs to shift away from the negative connotations we are familiar with. If any part of this story sounds a bit like your life, you're going to want to listen to this episode.
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Growing a business guarantees a mistake or two along the road to success. In this episode, I'm breaking down the five biggest mistakes I made while growing my multi-million dollar company.
If you're ready to shift your beliefs on mistakes and take advantage of the knowledge you gain from making them, this episode is for you.
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If you think you're completely committed to your business but still aren't seeing the results you want, then this episode is for you.
In this episode, I talk about how vital commitment is to the success of your business as well as how we sometimes trick ourselves into thinking we're fully committed when in reality, we're doing just enough to get by. Building a business takes time and effort, and sometimes you have to be willing to do anything it takes to ensure your success. If you're an online entrepreneur, my story might sound very familiar to yours.
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If you became an entrepreneur because you wanted to make money and live the life of your dreams on your own terms, this episode is for you.
In this episode, I'm talking with Jerred Morris about starting an online business, controlling your growth, and the importance of having the knowledge and skills to make any situation work for you and your business. Adaptability and determination are tools all entrepreneurs need to thrive in the ever-changing business landscape, and Jerred has some great insight in how to manage that.
Sometimes you meet someone that you just KNOW needs to be on your team. That's what this episode is all about.
Meet Matt - He's our Agency Director who moved across the country to join my team. In this episode, we talk about how we met, the importance of finding the right systems as well as the right clients for your business, and how scaling your business is a battle worth fighting.
It's true! The online space is shifting, and it's shifting fast. With as many online entrepreneurs as there are right now, it is crucial that your business and message stands out.
In this episode, I talk about the importance of not only shifting your message, but also shifting the mindset that you operate from. There is a huge opportunity to create content that lends to your audience's perception of you and your business, and while content is important, it's really just a vehicle for your message. Ready to learn how to steer that vehicle in the right direction? This episode is for you.
If you've ever wanted an inside look at my mentorship program and what it's like working with me, then you are going to love this episode!
I'm talking to one of my students, Beverley Simpson, about the process of finding alignment with your messaging, connecting with your audience because you were where they are once, and the importance of operating from a place of knowing that your success is inevitable. I absolutely love working with my students and seeing the success that Beverley has experienced is incredible!
As a parent, you want to raise your kids so that that they can be happy and successful. As an entrepreneur, you have some invaluable traits you can pass on to your kids.
In this episode I talk about how I am raising my kids to thrive in an ever-changing world. I also talk about how important it is to teach your kids that their passions can become profit with an entrepreneurial mindset.
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If you're an entrepreneur who is struggling to get people to enroll in your message, then this episode is for you!
In this episode, I talk about how your message is what allows you to stand out and gives you the space to stand up for for what you believe in. Crafting a powerful message can not only help your business, but it can also create change, empower you and your audience, and allows for connections.
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Did you know that the way you speak can have a huge impact on whether or not someone wants to invest in your product or service?
In this episode, I chat with Tracy Goodwin of Captivate The Room about how your voice can determine how you are perceived by your audience and how some of your vocal habits stem from your childhood. We also talk about how it is possible to change how you speak in order to get the results that you want.
Did you know that your brain may be controlling some of the decisions you make without you even being aware of it?
In this episode, I talk to Dr. Shannon Irvine, a business mentor with a PhD in neuropsychology, about how the brain operates to keep you in your comfort zone and allows your limiting beliefs and self-worry to impact your decision. When you realize you can re-wire your brain for the success you want, your life and business will be changed forever.
If you’re an entrepreneur who started a business to create change and help people, but haven’t taken the actions you need to do those things yet, this episode is for you.
I talk about how waiting can negatively impact both your business and your audience, and how perfectionism is holding you back.
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Was there ever a time that you did something and everyone thought you were completely crazy, but it turns out you were right?
In my conversation with Jill and Josh Stanton, they tell me about their decision to completely shut down their successful membership program in the pursuit of something that would be more fulfilling in the long run. Out of that decision came the Screw The Nine To Five movement.
We also dive deep into raising kids, finding the freedom you want, figuring things out along the way, and… ghosts.
If you’ve followed me for any time at all, you’re probably familiar with the term “Thought Reversal”.
In this episode, I talk about how Thought Reversals became such an integral part of what I practice and teach and how they can be used in your business. Understanding that Thought Reversals are more than a style of content and instead are a way to help your audience see something better and end suffering could change your business and help you stand out.
If you are ready to take your business to the next level and stand out because you stand for something, then this episode is for you.
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Are you ready to have the business you’ve always wanted?
In my interview with my mentor, Jim Fortin, we discuss his Be-Do-Have model that has helped countless entrepreneurs create the business of their dreams. Working with Jim helped me go from $40K in debt to having a million dollar business and has created change in all parts of my life.
We also talk about growing a team, why it’s so crucial for a visionary to have an integrator to make their business dreams a reality, and why you shouldn't let fear stop you from taking the next big step.
Listen to this episode to get a glimpse at just how much having a mentor can help you change your life and grow your business.
You don’t need me to tell you that growing your business or managing a team can be difficult.
But what you may need to hear is that in order for your business to really grow, you need to allow your team to make mistakes.
In this episode, I talk about how I’ve learned to let go and take a step back in my business. When you allow yourself to delegate and trust in your team, you have the time and ability to focus on the passion that drove you to creating your business in the first place.
Giving your team the freedom to mess up allows for more growth and learning opportunities that may just take your business to new heights.
Have you ever wondered if your audience can feel the energy that you put into your work?
In this episode, I’m talking about tapping into the invisible with my friend, Carrie Green. Carrie is the founder of the Female Entrepreneur Association and author of the best selling book, “She Means Business”.
We discuss how in order for your product, service, or content to be impactful, your energy needs to be behind it. Your business will work better when you are connected to it.
Staying aligned with your message and your purpose, as well as trusting in yourself to receive the inspiration you need in the silence is crucial to any growing business.
If you are an entrepreneur who is struggling with growth, content, transformation with clients, and can't seem to stand out, this episode is for you.
I talk about what reality really is, how to shift it, and how this using this concept in marketing is the most powerful thing you can do for your content and audience.
What do successful entrepreneurs have that sets them a part from the ones who are still struggling?
In my interview with James Wedmore, his answer may surprise you.
In this episode I talk to one of my best friends and mentors, James, about why we love our failures more than our successes, why your business is a direct reflection of your internal state, and how shifting your reality is one of the most powerful tools you can use to grow your business.
In this episode, I share some imperative lessons I had to learn in order to successfully scale out an online business. There are massive misconceptions that tell you it’s easy to have an online business and that creating a course and then launching it is the best way to generate money.
Here’s the truth: most successful entrepreneurs DON’T make their course until after their launch, and launching is actually NOT where you generate your revenue.
Listen to this episode to get a birds eye view on why these misconceptions are keeping you stuck, learn through my mistakes and successes and then be sure to register for my free training so YOU can implement the process that has worked for me time and time again.
In this episode you will find out why a story about my dog and I finding a tarantula on our hike gave me one of my BIGGEST breakthroughs about fear.
You're only afraid of certain things because you THINK you are supposed to be... Listen now and see how shifting your perspective could release your biggest business blocking fears.
If you want a FREE Training on “How To Sell Your Stuff WITHOUT Even Describing It or Mentioning It” leave us a review on iTunes and my team will send out this exclusive training I’ve never released before!