Marketplace Mayhem - The Daily Marketer

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Join us for our first-ever LIVE episode of Climate Mayhem, recorded at the historic Georgetown Steam Plant during Pacific Northwest Climate Week. We dive deep into the world of human composting and its role in the circular economy with Laura Sullivan Cassidy from Recompose and Sarah O'Sell from Anim8 Studios. Discover how end-of-life care is evolving to combat climate change, the challenges of pioneering innovative businesses in regulated industries, and the surprising connections between death care and sustainability. This eye-opening discussion explores how personal stories can lead to groundbreaking solutions and why considering our environmental impact should extend to our final act. Perfect for eco-entrepreneurs, sustainability advocates, and anyone curious about the future of green innovation.

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Did you know power tools, electronics, toys, and phones all use lithium-ion batteries? OR that as of 2023, we only recycle less than 5% of Lithium batteries?

This week we spoke with Green Li-Ion Co-founder, Leon Farrant, who went from living off the grid to working in the oil & gas industry, and finally full CIRCULAR back to Green Li-Ion.

Green Li-Ion is a lithium-ion battery recycling startup who are turning battery disposal from negative to positive. Green Li-Ion COULD be considered the Michelangelo of lithium-ion batteries, where they spent 10 years developing a proprietary machine that could process old batteries in 1 fell swoop.

We dive deep into…What’s the circular economy and how it plays together with climate tech, how anyone could start a battery recycling business and make it profitable & lucrative using Green Li-Ion’s tech, and how the battery supply chain is a mess yet has explosive potential over the next 20 years.

Check out https://climatemayhem.com/leon for show notes.

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Bam! This was a very special episode that dare we say could be considered the new Impossible Foods of CPG? Join the regeneration and learn more about what exactly planet-based foods are with Chris Langwallner, the creator of the bamnut And CEO of WhatIfFoods.

Chris is a food seasoning guru and industry veteran who had a chance encounter that led him to an absolutely magical plant, the Bambara groundnut, that could both grow in AND regenerate dead soil.

Fast forward 4 years later and WhatIfFoods staple products, instant noodles & bamnut milk (think of oat milk but wayyy better for the environment & your body), are in hundreds of grocery stores across America.

We dive deep into how Chris borrowed an innovation from the toilet paper industry to make their instant noodles healthier, what regenerative capitalism is, how to market to a Gen Z target audience, and the positive feedback loop the bamnut is creating in West Africa for farmers, by doubling the revenue potential of their soil.

Check out https://climatemayhem.com/chris for show notes.

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What if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into climatemayhem.com/zach-part-2 for show notes.

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What if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into https://climatemayhem.com/zach for show notes.

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Did you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet, all from never leaving your house. Check out https://climatemayhem.com/andy-part-2 for show notes.

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Did you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet, all from never leaving your house. Check out https://climatemayhem.com/andy for show notes.

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Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.

We dive deep: how the zeitgeist of “talking about climate” changed over the past 30 years, how the failure of the current “sacrifice to serve” climate movement has failed, how to create more Tesla brands, and much much more. Check out https://climatemayhem.com/josh-garrett-part-2 for show notes.

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Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.

We dive deep: how the zeitgeist of “talking about climate” changed over the past 30 years, how the failure of the current “sacrifice to serve” climate movement has failed, how to create more Tesla brands, and much much more. Check out https://climatemayhem.com/josh-garrett for show notes.

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Have you ever heard of The Villain Test? We hadn’t either until we met today’s guest.

Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more.

We dive deep into…Collaborative Fund's game-changing approach to rapid, catalytic funding through their Shared Future fund and Sophie shares her vision of a future where abundance thrives, leaving behind the notion of sacrifice. Check out https://climatemayhem.com/sophie-part-2 for show notes.

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Have you ever heard of The Villain Test? We hadn’t either until we met today’s guest.

Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more.

We dive deep into…Collaborative Fund's game-changing approach to rapid, catalytic funding through their Shared Future fund and Sophie shares her vision of a future where abundance thrives, leaving behind the notion of sacrifice. Check out https://climatemayhem.com/sophie for show notes.

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Bessie Schwarz is Co-founder & CEO of Floodbase, a service that provides flood tracking for disasters and insurance. Powered by satellites, machine learning, and on-the-ground observation, they’re on a mission to enable all communities to prepare & respond to climate disasters. 1.5B people face flood risk worldwide, with $15T of economic activity at risk of flooding by 2040. This is climate adaptation at its finest. We dive deep into…what exactly is climate adaptation? What's parametric flood insurance? How is Floodbase enabling all climate adaptation financing? This episode is particularly valuable for…BIG THINKERS! Bessie is the quintessential founder who saw an incredible opportunity and took massive action to make it happen. If you’re looking for inspiration on launching a startup that has BOTH impact and money in it, look no further. Check out https://climatemayhem.com/bessie for show notes.

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Bessie Schwarz is Co-founder & CEO of Floodbase, a service that provides flood tracking for disasters and insurance. Powered by satellites, machine learning, and on-the-ground observation, they’re on a mission to enable all communities to prepare & respond to climate disasters. 1.5B people face flood risk worldwide, with $15T of economic activity at risk of flooding by 2040. This is climate adaptation at its finest. We dive deep into…what exactly is climate adaptation? What's parametric flood insurance? How is Floodbase enabling all climate adaptation financing? This episode is particularly valuable for…BIG THINKERS! Bessie is the quintessential founder who saw an incredible opportunity and took massive action to make it happen. If you’re looking for inspiration on launching a startup that has BOTH impact and money in it, look no further. Check out https://climatemayhem.com/bessie for show notes.

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Danan Margason is Chief Product Officer at Carbon Direct - a company offering science-backed carbon management solutions for businesses committed to reducing their carbon footprint. In this episode, we explore carbon capture, the carbon credit market, and how Carbon Direct balances profit and environmental impact. You'll learn about the differences between nature and engineering-based carbon capture, the challenges in measuring CO2, and why many carbon offsets fall short. This episode is perfect for anyone curious about carbon credits or looking to make a meaningful impact on their company's environmental footprint. Don't miss out on this insightful discussion - subscribe and listen on your favorite podcast app today. Check out https://climatemayhem.com/danan for show notes.

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Danan Margason is Chief Product Officer at Carbon Direct - a company offering science-backed carbon management solutions for businesses committed to reducing their carbon footprint. In this episode, we explore carbon capture, the carbon credit market, and how Carbon Direct balances profit and environmental impact. You'll learn about the differences between nature and engineering-based carbon capture, the challenges in measuring CO2, and why many carbon offsets fall short. This episode is perfect for anyone curious about carbon credits or looking to make a meaningful impact on their company's environmental footprint. Don't miss out on this insightful discussion - subscribe and listen on your favorite podcast app today. Check out https://climatemayhem.com/danan for show notes.

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This week, we feature Chasen Cunitz, an EPA 'super geek' who works at the US Environmental Protection Agency. With a fascinating career journey that began as a lawyer in the oil & gas industry in Alaska, Chasen ventured into the Alaskan wilderness, spending 8 years exploring remote hamlets and meeting native American communities affected by climate change before joining the EPA. We delve into the origins of the EPA, its perspective on climate action, and its audience. We also discuss unexpected benefits of climate change in nature. This episode offers valuable insights for job seekers considering a government career, nature enthusiasts drawn to Alaska's pristine beauty, and anyone pondering life's meaning. Join us as Chasen inspires optimism and a desire to explore the world and its mysteries. Check out https://climatemayhem.com/chasen-part-2 for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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This week, we feature Chasen Cunitz, an EPA 'super geek' who works at the US Environmental Protection Agency. With a fascinating career journey that began as a lawyer in the oil & gas industry in Alaska, Chasen ventured into the Alaskan wilderness, spending eight years exploring remote hamlets and meeting native American communities affected by climate change before joining the EPA. We delve into the origins of the EPA, its perspective on climate action, and its audience. We also discuss unexpected benefits of climate change in nature. This episode offers valuable insights for job seekers considering a government career, nature enthusiasts drawn to Alaska's pristine beauty, and anyone pondering life's meaning. Join us as Chasen inspires optimism and a desire to explore the world and its mysteries. Check out https://climatemayhem.com/chasen for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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Michael Leggett & Cris Eugster are the co-founders of Ever.green, a company making investing in solar projects easier, faster, and more impactful. Their audience are companies and real estate developers to whom they sell RECs (renewable energy certificate), for a soon-to-be-built solar project. We dive deep into…How is the REC market far from perfect? Why do companies buy renewable energy? And what’s it like having extremely tall, twin sons? This episode is particularly valuable for…renewable energy geeks who want to nerd out on the B2B side of how solar projects and RECs work. Check out https://climatemayhem.com/evergreen-part-2 for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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Michael Leggett & Cris Eugster are the co-founders of Ever.green, a company making investing in solar projects easier, faster, and more impactful. Their audience are companies and real estate developers to whom they sell RECs (renewable energy certificate), for a soon-to-be-built solar project. We dive deep into…How is the REC market far from perfect? Why do companies buy renewable energy? And what’s it like having extremely tall, twin sons? This episode is particularly valuable for…renewable energy geeks who want to nerd out on the B2B side of how solar projects and RECs work. Check out https://climatemayhem.com/evergreen for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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Reeves Clippard is Co-founder & CEO of A&R Solar, the highest rated and most prolific solar installation company in the Northwest. A self-proclaimed renewables geek, Reeves 1st cut his teeth as a solar panel installer when he realized the massive future potential of solar. He jumped into the deep end & started A&R Solar soon after with Andy Yatteau. Speaking of, we dive deep into: how are selling mattresses & A&R solar related? What’s the ‘solarcoaster’? And finally, how does Reeves balance making money and being good for the planet? Check out https://climatemayhem.com/reeves-part-2 for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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Reeves Clippard is Co-founder & CEO of A&R Solar, the highest rated and most prolific solar installation company in the Northwest. A self-proclaimed renewables geek, Reeves 1st cut his teeth as a solar panel installer when he realized the massive future potential of solar. He jumped into the deep end & started A&R Solar soon after with Andy Yatteau. Speaking of, we dive deep into: how are selling mattresses & A&R solar related? What’s the ‘solarcoaster’? And finally, how does Reeves balance making money and being good for the planet? Check out https://climatemayhem.com/reeves for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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With Jakub Kubicka on Twitter

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(Part 2) Unlock the electrifying future of transportation with us in this Climate Mayhem episode as we chat with Austin Zaccor, former Lead Data Scientist at EVgo, one of the US's largest public fast charging networks. Discover why only 2-4% of cars in the US are electric, even though 140 million people live near an EVgo fast charger, and explore how data-driven solutions can revolutionize the EV landscape. Austin, an MIT Masters graduate in Business Analytics, divulges his expertise in determining optimal locations for future EVgo stations. Immerse yourself in the future of electric car charging and sustainable transportation in this captivating episode. Check out https://climatemayhem.com/austin-part-2 for show notes and be sure to subscribe to Climate Mayhem on your favorite podcast platform.

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Austin Zaccor was formerly the lead Data Scientist at EVgo, one of the US’s largest public fast charging networks, with 850 charging locations and growing quickly! They’re on a mission to speed up mass adoption of electric vehicles by cranking up the convenience factor. More than 140M people in the U.S. live within a 10 mile drive of an EVgo fast charger, but only 2-4% of the 250M cars in the US are EVs. Why is that? Find out in today’s episode. Austin is an MIT Masters graduate in Business Analytics and a data wiz with an impressively powerful left brain. As of recent, Austin used data to predict the best locations for each future EVgo station. Show notes can be found at https://climatemayhem.com/austin. Subscribe to Climate Mayhem on any podcast platform.

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Michael Goulden is the co-founder of Kerbo Charge, a UK startup providing electric car charging for people with no off-street parking. Their secret sauce lies in their patented high strength polycarbonate duct through a small channel in a sidewalk, to your EV charging port. KC was founded in 2021 because of a shared frustration of how difficult it is to charge your car at home. Founding team Michael, Roger Brown and Maya De Paz are on a mission to make it easy for everyone in the UK to charge their EV. We’ll answer….What’s needed to make EVs more accessible? Regulation-wise, what is KC having to deal with? How is being part of the Milton Keynes Accelerator Program, accelerating KC? Show notes can be found at https://climatemayhem.com/michael-goulden-part-2

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Michael Goulden is the co-founder of Kerbo Charge, a UK startup providing electric car charging for people with no off-street parking. Their secret sauce lies in their patented high strength polycarbonate duct through a small channel in a sidewalk, to your EV charging port. KC was founded in 2021 because of a shared frustration of how difficult it is to charge your car at home. Founding team Michael, Roger Brown and Maya De Paz are on a mission to make it easy for everyone in the UK to charge their EV. We’ll answer….What’s needed to make EVs more accessible? Regulation-wise, what is KC having to deal with? How is being part of the Milton Keynes Accelerator Program, accelerating KC? Show notes can be found at https://climatemayhem.com/michael-goulden

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(Part 2) Dan Greene is the Senior VP of North American sales at Impossible Foods, the Earth’s most scrumptious plant-based meat company. Their mission is simple: eliminate the need to make food from animals. Impossible has imitated the kinesthetic experience of eating a juicy burger (ex. potato starch to imitate browning). Since 2017, Impossible has expanded beyond its wicked tasty burger, into sausages, chicken patties, & so much more. We’ll answer….How do you go about replacing a food staple with an alternative? How much does Impossible care about their competition (you might be surprised)? What does 'getting winged' mean? Of course, show notes can be found at https://climatemayhem.com/dan-part-2

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Dan Greene is the Senior VP of North American sales at Impossible Foods, the Earth’s most scrumptious plant-based meat company. Their mission is simple: eliminate the need to make food from animals. Impossible has imitated the kinesthetic experience of eating a juicy burger (ex. potato starch to imitate browning). Since 2017, Impossible has expanded beyond its wicked tasty burger, into sausages, chicken patties, & so much more. We’ll answer….How do you go about replacing a food staple with an alternative? How much does Impossible care about their competition (you might be surprised)? What does 'getting winged' mean? Of course, show notes can be found at https://climatemayhem.com/dan

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(Part 2) Grant Canary is the founder and CEO of Droneseed, a startup that reforests after wildfires using heavy-lift drone swarms. Droneseed was founded to make reforestation scalable and to mitigate one of the most painful effects of climate change. We answer…What is a maggot entrepreneur? How is carbon recaptured on a small scale only a ‘feel good’ product? What does it really take to scale to 1 million + acres? And how exactly is the average tree planter a modern-day superhero? Show notes found at https://climatemayhem.com/grant-part-2

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Grant Canary is the founder and CEO of Droneseed, a startup that reforests after wildfires using heavy-lift drone swarms. Droneseed was founded to make reforestation scalable and to mitigate one of the most painful effects of climate change. We answer…What is a maggot entrepreneur? How is carbon recaptured on a small scale only a ‘feel good’ product? What does it really take to scale to 1 million + acres? And how exactly is the average tree planter a modern-day superhero? Show notes found at https://climatemayhem.com/grant

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Ryan Fritsch is the CEO and Co-founder of Cloud Paper, the Earth’s leading bamboo toilet paper company. Before Cloud Paper, Ryan and Co-founder, Austin Watkins, were 2 ambitious young guns at Uber Seattle, where they helped grow that location into a billion dollar revenue generator. They fast-followed their Superpump days with roles at Convoy. But they wanted more! More impact, greater stakes. After selling over a million rolls of bamboo TP, Ryan has learned a thing or 2. Show notes can be found at https://climatemayhem.com/ryan-part-2/

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Ryan Fritsch is the CEO and Co-founder of Cloud Paper, the Earth’s leading bamboo toilet paper company. Before Cloud Paper, Ryan and Co-founder, Austin Watkins, were 2 ambitious young guns at Uber Seattle, where they helped grow that location into a billion dollar revenue generator. They fast-followed their Superpump days with roles at Convoy. But they wanted more! More impact, greater stakes. After selling over a million rolls of bamboo TP, Ryan has learned a thing or 2. Show notes can be found at https://climatemayhem.com/ryan

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Wait...I thought you guys were startup guys? Why are you talking now about climate change? Well, here’s the story….Startup super geek and marketplace expert, Ty Wolfe Jones, loves talking to entrepreneurs who are big thinkers, people making dents in the Earth. And award-winning marketer & biophiliac, Jakub Kubicka, well, he was tired! Of 77 episodes of the podcast, The Daily Marketer. So Ty posed a question: if you could talk about anything, what would it be about? The answer: climate change! But, we’re not experts in climate….We love startups, entrepreneurship, marketing, operations, etc. So, could we bring that to this big topic? That led to a crazy idea & hypothesis: like startups making huge profits through innovation, people innovating to help the planet should also profit. Join us, 2 startup junkies, talking to amazing entrepreneurs and operators about their climate startups and together we’ll test this hypothesis: can you help the planet, while making it rain dollar signs? New episodes every Tuesday, with a different guest every 2 weeks. Learn more at climatemayhem.com, where you can drop questions, join our what-the-climate mailing list, and of course get links to Spotify, Apple, and wherever you listen to podcasts. Mayhem On!

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Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15.

Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle.

Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist of the company, while coming from the performance heavy world of college basketball where he was a "1000 point scorer".

This conversation was…full throttle (pun intended)! Very entertaining! It's loaded with gems of amazing stories of marketplace scale & challenges; Matt brings the ruckus and energy of an athlete to a marketplace, we love it.

We dive deep into…Taking the "road less traveled" (and what that meant for Matt), the "Dance" of building hard-earned trust & respect of trucking co's, 6 key principles of ops for a physical startup marketplace, breakthroughs in acquiring Supply & operating in a "Demand-lead" market, Convoy's ingenious flywheel that just KEEPS ON GIVIN!

This episode is particularly valuable for any founder, operator, or marketer who's involved in a PHYSICAL marketplace and needs to know the nitty gritty of a proven blueprint for scale. Booby traps are called out; you'll definitely want to listen to this one.

BON APPETIT! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/matt-part-2

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Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15.

Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle.

Back to Convoy! Over the course of 8 years, Matt went from founding member, to supply-side expert in physical marketplaces, has been a diehard evangelist of the company, while coming from the performance heavy world of college basketball where he was a "1000 point scorer".

This conversation was…full throttle (pun intended)! Very entertaining! It's loaded with gems of amazing stories of marketplace scale & challenges; Matt brings the ruckus and energy of an athlete to a marketplace, we love it.

We dive deep into…Taking the "road less traveled" (and what that meant for Matt), the "Dance" of building hard-earned trust & respect of trucking co's, 6 key principles of ops for a physical startup marketplace, breakthroughs in acquiring Supply & operating in a "Demand-lead" market, Convoy's ingenious flywheel that just KEEPS ON GIVIN!

This episode is particularly valuable for any founder, operator, or marketer who's involved in a PHYSICAL marketplace and needs to know the nitty gritty of a proven blueprint for scale. Booby traps are called out; you'll definitely want to listen to this one.

BON APPETIT! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/matt

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Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation.

Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since.

Greg has plenty of noteworthy accomplishments too long for this intro, including a TED talk, getting both an MBA & JD from Harvard, and his cousin being Fred Savage (for reals)

This conversation was remarkable; Greg is super generous & a well of knowledge of not only marketplaces, but startups in general. Also, a gifted storyteller.

We dive deep into…what spurred Greg's entrepreneurial journey, the genesis of Pioneer Square Labs, how to build a marketplace startup from scratch & what makes it tricky, obsessing over marketplace dynamics, the 80/20 rule for marketing funnels, killing great ideas, and "starting with 1" (and what that means).

This episode is particularly valuable for digital marketplace founders, COOs, and CEOs. Greg has both founded AND funded several marketplaces, so he's able to share deep specifics on key principles & secrets.

Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/greg-part-2

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Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation.

Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since.

Greg has plenty of noteworthy accomplishments too long for this intro, including a TED talk, getting both an MBA & JD from Harvard, and his cousin being Fred Savage (for reals)

This conversation was remarkable; Greg is super generous & a well of knowledge of not only marketplaces, but startups in general. Also, a gifted storyteller.

We dive deep into…what spurred Greg's entrepreneurial journey, the genesis of Pioneer Square Labs, how to build a marketplace startup from scratch & what makes it tricky, obsessing over marketplace dynamics, the 80/20 rule for marketing funnels, killing great ideas, and "starting with 1" (and what that means).

This episode is particularly valuable for digital marketplace founders, COOs, and CEOs. Greg has both founded AND funded several marketplaces, so he's able to share deep specifics on key principles & secrets.

Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/greg

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Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace.

Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results.

Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans.

Finally, Neighbor has been named a "World Changing Idea" by Fast Company & was a finalist in Eric Schmidt's "American Dream Ideas" challenge, as a co improving middle-class income.

This conversation was very educational!

We dive deep into...how peer-to-peer storage is a key contributor to the rise of a "different work-from-home", the unique PR storytelling perspective of Neighbor, unlocking new sources of "Supply", and the LOW cost barrier that unlocks storage for almost every American.

This episode is particularly valuable for FOUNDERS early in their journey who are curious to hear WHY you would consider PR to grow & engage a customer base, or entrepreneurs with an ambition to launch a highly disruptive marketplace and where to start!

Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/casey-part-2

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Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace.

Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results.

Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting the $40B storage industry, while creating passive income for Americans.

Finally, Neighbor has been named a "World Changing Idea" by Fast Company & was a finalist in Eric Schmidt's "American Dream Ideas" challenge, as a co improving middle-class income.

This conversation was very educational!

We dive deep into...how peer-to-peer storage is a key contributor to the rise of a "different work-from-home", the unique PR storytelling perspective of Neighbor, unlocking new sources of "Supply", and the LOW cost barrier that unlocks storage for almost every American.

This episode is particularly valuable for FOUNDERS early in their journey who are curious to hear WHY you would consider PR to grow & engage a customer base, or entrepreneurs with an ambition to launch a highly disruptive marketplace and where to start!

Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/casey

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Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding.

Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @ Convoy where he oversaw Convoy's matching process b/t supply + demand.

Enter SOLO….Over the course of 12 months Solo has acquired $5.3M in seed funding, grown to over 2000 gig workers, is providing a critical service to a potential market of 60 M gig workers, while being a FREE platform (Damn!)

This conversation was…flipping sweet. Bryce is a calm but electrifying marketplace leader, it's as if he has an under-current of ambition streaming through his veins b/c this man has gone hard in the marketplace universe.

We dive deep into…Starting at Uber and the opportunity to bring "Uber everywhere" to life, Lessons of "jumpstarting a marketplace" and how he carried that to Solo, The power of data for the gig worker & how SOLO is becoming indispensable, "Marketplace Density" and why you need to hold that factor constant, And how Solo is empowering the "underdog" of the marketplace, the gig worker.

This episode is particularly valuable for operators in any B2B SaaS business, who are curious of how to experiment FAST with features and products that obsessively serve & delight the customer

DIG IN! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/bryce-part-2

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Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding.

Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @ Convoy where he oversaw Convoy's matching process b/t supply + demand.

Enter SOLO….Over the course of 12 months Solo has acquired $5.3M in seed funding, grown to over 2000 gig workers, is providing a critical service to a potential market of 60 M gig workers, while being a FREE platform (Damn!)

This conversation was…flipping sweet. Bryce is a calm but electrifying marketplace leader, it's as if he has an under-current of ambition streaming through his veins b/c this man has gone hard in the marketplace universe.

We dive deep into…Starting at Uber and the opportunity to bring "Uber everywhere" to life, Lessons of "jumpstarting a marketplace" and how he carried that to Solo, The power of data for the gig worker & how SOLO is becoming indispensable, "Marketplace Density" and why you need to hold that factor constant, And how Solo is empowering the "underdog" of the marketplace, the gig worker

This episode is particularly valuable for operators in any B2B SaaS business, who are curious of how to experiment FAST with features and products that obsessively serve & delight the customer

DIG IN! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/bryce

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Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.

Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.

Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.

This conversation was…extremely interesting!

Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.

We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.

This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.

BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus

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Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.

Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.

Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.

This conversation was…extremely interesting!

Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.

We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.

This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.

BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus

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Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.

Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.

Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.

This conversation was…extremely interesting!

Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.

We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.

This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.

BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus

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Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey.

Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard).

Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch.

Over the course of 5 years Pinga grew to over 40K downloads, 10K active customers, raised over 700K pounds, and was live across every neighborhood of London

This conversation was fascinating! Like listening to….the Pinga “discography”. We dives deep into... beta launching at a UNI, the evolution of pricing through algorithms, NETWORK EFFECTS and PLOT TWISTING pivots to make a marketplace successful, Pinga’s flywheel and the constant battle, partnering with Co-op grocery stories, and so much more.

This conversation is particularly valuable for FOUNDERS, a startup junky wanting to study the marketplace dynamics at play and how complicated (yet fun) it can be to play with.

Enjoy this special episode! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/michael

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Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey.

Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard).

Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch.

Over the course of 5 years Pinga grew to over 40K downloads, 10K active customers, raised over 700K pounds, and was live across every neighborhood of London

This conversation was fascinating! Like listening to….the Pinga “discography”. We dives deep into... beta launching at a UNI, the evolution of pricing through algorithms, NETWORK EFFECTS and PLOT TWISTING pivots to make a marketplace successful, Pinga’s flywheel and the constant battle, partnering with Co-op grocery stories, and so much more.

This conversation is particularly valuable for FOUNDERS, a startup junky wanting to study the marketplace dynamics at play and how complicated (yet fun) it can be to play with.

Enjoy this special episode! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/michael

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Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out.

Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces he was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces).

Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon!

This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly valuable for an Operations Manager or Specialist in a physical marketplace and interested in hearing from someone who's rolled up their sleeves & improvised at some fascinating marketplaces.

As well, a founder or entrepreneur who wants to be the front-runner in a market and everything it takes to get there.

We dive deep into…studying & living in Greece, equine therapy, operating a 3-sided marketplaces, getting his hands dirty building partnerships w/ UberEATS restaurants, building supply AND demand @ Bungalow, How Abodu is a game changer for both families + investors, and the well-oiled machines of standing up an DADUs.

We think you’ll like this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/alex-rodriguez-part-2

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Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out.

Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces.He was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces).

Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon!

This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly valuable for an Operations Manager or Specialist in a physical marketplace and interested in hearing from someone who's rolled up their sleeves & improvised at some fascinating marketplaces.

As well, a founder or entrepreneur who wants to be the front-runner in a market and everything it takes to get there.

We dive deep into…studying & living in Greece, equine therapy, operating a 3-sided marketplaces, getting his hands dirty building partnerships w/ UberEATS restaurants, building supply AND demand @ Bungalow, How Abodu is a game changer for both families + investors, and the well-oiled machines of standing up an DADUs.

We think you’ll like this one! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/alex-rodriguez

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Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business.

Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash.

Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up.

This conversation was incredible. Brooke HUSTLES and pursues what she's passionate about which is a constant thread through her life.

We dive deep into…inception days of Uber Seattle, fixing "supply" & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and life-after-Uber.

This episode is particularly valuable for a startup founder or marketer who's curious of what the behind-the-scenes of an extremely successful marketplace looked like.

Learn from a leader who is confident in who they are, but didn't know what she was getting into (really) when it was getting started.

Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd prefer to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/brooke-part-2

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Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business.

Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash.

Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up.

This conversation was incredible. Brooke HUSTLES and pursues what she's passionate about which is a constant thread through her life.

We dive deep into…inception days of Uber Seattle, fixing "supply" & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and life-after-Uber.

This episode is particularly valuable for a startup founder or marketer who's curious of what the behind-the-scenes of an extremely successful marketplace looked like.

Learn from a leader who is confident in who they are, but didn't know what she was getting into (really) when it was getting started.

Have a hoot with this one! You can like & subscribe if you like to, but ultimately we'd prefer to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/brooke

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Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry.

Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset.

Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun.

After a stint here, he entered the world of startups and worked at well-known names like Tango Card, Uber, & Doordash.

A lover of the northwest, a fine scotch whisky & cigar, over the course of 10 years Ty's scaled early-stage marketplaces as "The Operations Guy", expanded into new markets @ Uber & Doordash, and forged teams, pioneered relationships, & pushed boundaries

This conversation was a hoot, Ty is a truthsayer, direct as nails, and a fountain of marketplace stories, making him a delight as a partner on this turbine journey into marketplace pandemonium.

Did you know Ty has a personal cigar room? Think of a sauna, but just for smoking the Earth's most magnificent stogies

This episode is particularly valuable for anyone who's an Operations Manager or works in any level of Support @ a marketplace or fledgling tech startup. Ty has the answers, if you have the questions!

Please DIG IN! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ jakubkubicka.com/ty . Again https://jakubkubicka.com/ty

Without further ado, enjoy this colorful conversation with Ty Wolfe Jones!