The Marketing Saucepan: Recent Episodes
Benjamin Chiang
In today’s show we speak with, Daniel Chia, the founder of the very successful app Call Levels, a market monitoring mobile app.
The app serves more than 500k investors globally and since its launch in 2014, been extremely successful and the company had since gone on to offer myriad enterprise solutions.
Through this show, Daniel is going to tell us the secret sauce behind the success of this seemingly simple app, he’s going to share with us why banks are willing to buy services from a fledgling company and how he went about funding the project.
We then talk a little bit about how business is done in Asia we’re going to find out how Asians do business differently from our European counterparts. Specifically we’re going to talk about the nuances of relationships, connections and networks.
This week I came across an article that tells us about how NTUC Enterprise, the entity that holds the familiar social names NTUC FairPrice and NTUC Income, is looking to fill 200 digital and tech positions by the end of this year.
The NTUC Enterprise is a group of social enterprises that has businesses in supermarkets, insurance, childcare, affordable meals, education, health care, elderly care, and financial planning. What value do they see in managing their own in-house digital teams? How will their businesses be transformed?
We speak with Jojo, an independent IOS app developer and in the insurance tech fields to talk a little about the new skills a worker of the 21st century, or what we call Worker version 4.0, needs in order to survive and thrive in a world of digital technology and disruption.
(summary to follow)
Yay! First episode!
Well, actually it took 3 full recordings and many, many more deleted cuts before I got to this stage.
This episode lays the foundation on what this show is about: the differences between Eastern and Western culture and how it affects our communication, our choices, affiliation and purchase decisions.
For a full transcript of the show, go to: www.marketingsaucepan.com