Power Your Edge: Recent Episodes
Malkie Scholnick
At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge
Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance.
In this episode we discuss:
- The On-the-Verge Syndrome
- The Three-Part Model
- Holistic approach to business
- Tools for pre-planning
- Mind shifting and clarity
Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.
In this episode we discuss:
- How she used her background in graphic design and writing to pivot into social media content creation
- Creating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company.
- What you can do to get yourself started on social media.
- What kind of content to share and why
- The importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.
Rivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of.
- Creating viral quality content
- How to ask the right questions to understand what your client really wants
- The process for idea to post in social media
- How to develop a method of generating new business that works for your personality
- The secret for her business success (super simple to implement)
Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and Tropicana
In this episode you will learn:
- What are the most important parts of marketing that really help move the needle forward for a company.
- Strategy is the foundation for successful design that converts.
- How designers can collaborate successfully with a marketing professional.
- When designers should stand their ground among other professionals.
- Knowing your why to help drive your business forward.
- Listening to your own answers.
Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.
Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.
In this episode you will learn:
- A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.
- His method for nailing the right style and vibe from the client before starting.
- How to get your clients on board with the designs you create...so you avoid reams of revisions.
- Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.
Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nuture and maintain relationships--so it is the perfect marketing tool.
In this episode you will learn:
- The power of gifting in marketing.
- What is the real ROI (it can even be as powerful as saving lives)
- How every job and experience can be a stepping stone for your next great oppourtunity
- How to find the latest trends in the industry (you can even apply this process to design)
- A book that Fraidy highly recommends for creatives
- Finding the right match for each client is a science--and a process.
Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education, knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace.
In this episode you will learn:
- His process for thinking up great ideas for his clients
- Why stepping will actually help your business can grow.
- The best way to give over your creative ideas to the rest of the team.
- The method to getting the core story out of clients
- A solid story is key before starting with design.
- Infusing emotion into non-profit marketing.
- How budgets play a role within a marketing campaign.
- The role of AI within the creative process
Yaacov Steinberg is a Sales Coach, who empowers creatives in the branding and web design space with the tools and confidence to make outbound sales without feeling ‘salesy’.
Many of Yaacov’s clients have multiplied their sales by nearly 50% in the first 1-2 months!
He guides each client in developing the skills and techniques necessary to create relationships with intention by helping them to be genuinely thoughtful and service-oriented. His counsel and advice are intuitive and personally designed to maximize success.
In this episode you will learn:
- Before trying to sell anything this needs to be in place
- How to sell through benefits vs. features
- Important discovery questions to ask
- Selling on a cold call
- Where the best and most projects are hidden
- The art of closing the sale
- Its too expensive-breaking through that objection
Chana Greenstein is a work-life balance and productivity coach empowering frum mompreneurs to take control of what they CAN so their lives are filled with more joy, energy, and balance.
She’s the founder of the LifeWorks Empowered membership group, LifeWorks Signature intensive program, and works with clients 1:1 using her Revamp and Recenter framework — always helping women identify what works best for THEM to achieve their personal productivity and work-life balance goals.
On her podcast, LifeWorks, she hosts guest experts who share their wisdom, frum mompreneurs who share their tips from the trenches, and loves to air solo episodes — really just a good schmooze with her listeners.
In this episode you will learn:
- Why mindset work is crucial for a creative
- How to develop the right mindset so you get out of your way, and reach the goals you want
- How to feel comfortable with the value you bring-and charge accordingly
- Time and Mindset
- A simple exercise that you can implement right away!
Listeners can find her:
On LinkedIn - https://www.linkedin.com/in/chanagreenstein/
My website - https://lifeworkspodcast.com/
Whatsapp - https://wa.me/message/RKSJEQIC7CMAN1
Get my time blocking mini-course, free - https://bit.ly/emailsfromchana
Debbie Sassen is a Business and Money Mindset Coach and former Financial Planner.
She helps entrepreneurs make more money and grow wealth, without burnout and sacrificing their family. Because money is so intimately involved with everything we do in business, Debbie believes that clearing your money blocks makes EVERYTHING else easier.
Her coaching combines business strategy, money management and mindset to help entrepreneurs break the cycle of under-earning, overspending, and under-saving.
In this episode you will learn:
- What you must make sure to have set up in your business and personal life
- The difference between personal and self-worth and why it is so important to separate the two
- What your pricing should be based on
- How you can charge high pricing for what you offer
Michelle Mozes went from full-time burnt-out graphic designer to part-time fulfilled branding strategist after she committed to rebranding herself –– and doubled her revenue within months! Michelle gives small business entrepreneurs confidence to scale their own businesses with the right branding strategy and mindset.
In this episode you will learn:
- How ]personal branding helps you attract your dream clients
- How recognizing your value will change your pricing mindset
- How bringing your clients into the process yields better results
- Do you need to design on trend
Malkie has many years of experience helping designers figure out money--which many times will tie to their mindset, which is holding them back.
This episode is an introduction to a series focusing on Money and Mindset.
In this episode you will learn:
- What is imposter syndrome and how it applies to designers
- How to know when you are ready to charge for your work
- A basic formula to figuring out your pricing
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Yael has over 20 years of experience in branding and package design for consumer product brands. She founded her agency, Miller Creative (wearemiller.com) in 2007, creating brands and packaging for companies including Norman’s, Manischewitz, Chewy.com, and many more.
In this episode you will learn:
- Yael Miller's effective design process
- Getting client buy-in early on in the process, so there are no surprises at design presentations and client's are happy with what is designed for them
- How can you not only stay on trend, but how to predict trends
- About her side business Vanity barcodes
- Increasing your network through involvement in a blog
Yoel Judowitz has been drawing, writing, and cooking up creative mischief for as long as he can remember. Ten years ago, he opened YJ Studios, an art & illustration studio. Today, he leads a team of ridiculously talented writers, designers, video editors, and content creators at Storytribe Media a full-service marketing agency.
In this episode you will learn:
- How an illustrator transitions successfully into opening a marketing agency
- How being an illustrator has helped him in marketing
- How the power of a story can create success for the project you are working on
- How he gives over his creative vision successfully to his team
- How to keep on top of trends as they evolve
- The one author that you should read every book he has written
Yoel at Storytribe specializes in advanced business and nonprofit social media and content marketing. Find them at: https://www.storytribemedia.com Connect with Yoel and follow his creative shenanigans via WhatsApp: https://lnkd.in/dPuFE9G
Chaya Fischman is the President of BrandRight Marketing Group. She grew her design agency from freelancer mode to 17 employees and counting.
In this episode you will learn:
- What is a must that needs to be scheduled in every week.
- When is the best time to hire your first employee
- How to give over your vision
- What you should focus on in your design business as you grow
- The secret to scaling your business and really growing your revenue
Dubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommerce brands hit that elusive $1:$40 ROI. Get her actionable email insights at nikkielbaz.com/subscribe.
In this episode you will learn:
- What investment helped her level-up into the big leagues.
- Freelance feast and famine. How to deal with it the right way.
- The questions to ask before taking another course.
- Her successful take on working with a team .
- How to get inspiration and keep on top of trends.
After working in design for six years, Charna struck out on her own nine years ago, starting CB Design NY, an upscale brand and marketing boutique design firm catering to hospitality and healthcare facilities. Charna’s consistency, artistic talent, and detail oriented nature have given her the ability to create comprehensive brand systems, stunning marketing pieces and custom crafted websites that have wowed her select group of clients.
In this episode you will learn:
- Why she niched down in healthcare
- Her client intake process that has saved her time and landed her the type of clients she wanted
- What are the different types of projects you may design within the healthcare space
- The key to timeless branding
Chaya Glatt is a brand strategist, business name specialist and copywriter who helps high-performing businesses transform into big-league brands.
In this episode you will learn
- How she pivoted from a therapy oriented field to writing copy (that has also helped therapist impact more people)
- The key things that she has put in place so that she can grow a team successfully.
- What is a brand archetype.
- How she never loses her creativity.
Toby's focus is on giving you success in the Workplace: what you truly need to succeed!
She specializes in teaching you the soft skills you need. Communication, time management, accountability among others.
In this episode you as a creative will learn
- Your creativity never runs out (how you can generate more)
- How to communicate effectively
- Priceless time management skills that will make you more money
- The power of delegation (without making a hire)
Want to know what is the key to Esther's success in designing beautiful branding. when she talks about it, it sounds simple.
Then again, her style is all about simplicity.
She started her design journey around 20 years ago and has evolved and added photography to her range of services.
What can you do to stand out among others?
As the Creative Director at Mishpacha Magazine, Menachem Weinreb juggles the world between the written and visual world.
Learn how he manages and guides his team of Graphic Designers in developing beautiful and effective magazine designs.
See how he keeps creative all the time and the important role Art History has in his designs.
He is also the creator of Amudart. Amudart is an illustration project that takes an illustrative approach of the each amud of the Talmud. Please see and follow his work on @meweinreb and @amudart on Instagram.
Want to know what works in the non-profit space?
Rachel Black at Chai and Beyond is a master at creating show-stopping non-profit campaigns that work and generate money for her clients.
Designing non-profit campaigns that convert is a challenge.
It needs to be pretty, but pretty without solid strategy and data is worthless.
Rachel shares many valuable tips and tricks that have worked for her--and will help you develop a process that works both for you and your client.
PLUS: learn about how she keeps things fresh year after year and one of the coolest things she has designed.
How can a creative be successful working remotely?
That is a common question nowadays!
Avraham Kohn at Filmdust, is a very talented creative who started out as a print designer (even designing on glass!! and went on to motion and video.
He has taken what was at first a strike against him and in today's times turned it into something positive, since he has working remotely all figured out.
Listen to his tips and tricks on how he has taken his video production business across continents and make remote working, work for him.
Miriam has traveled an interesting creative journey. She started out doing graphic design for major pharmaceutical companies and became very involved with compliance and ethics.
What is compliance and ethics as it applies to Graphic Design? Miriam has those answers for you.
Miriam has taken her design skills and currently designs gorgeous clothing at her company Mikah Fashion.
Learn her how she keeps up with trends--totally not in the way you think and how Japanese concepts have influenced her designs and creative way of thinking and living.
Get ready for hearing totally different concepts and ideas that will change the way you think about creativity.
Branding impacts all forms of your business. It is the cornerstone.
Do you want to learn the secrets of designing great branding from a pro? I sure did, so I invited Branding Expert, Chaya Teitelbaum.
Learn her branding process, and the key question she asks her clients. Once she has the answer, she can start creating branding magic.
Plus, learn about the transition from agency to opening your own company. What you need to know, so you do not make mistakes with your own clients.
Ready to get branding? We sure are!
Ever wondered what a funnel really is? No, nothing to do with the weather in this case, though the shape does have some connection!
Nechy Samson is a conversion copywriter that specialized in creating marketing funnels that work and convert lookers into buyers. Even better, she is addicted to data, tracking what works, and analyzing why. This makes for excellent client conversion rates.
She is also a mentor for many copywriters and a strategy genius. You will gain insight into the world of copywriting, plus a brilliant method that will help you create better design and copy right away. Oh, and you will also learn her blocking method (what is that you ask, you need to listen to find out!)
Are you curious what it takes to succeed as an artist?
As a creative, should you look at what other's are doing? What should be your limits, so that you come up with your own original work?
Dena Ackerman is a very talented fine artist who has mastered many genres of art. Learn how she tackles technology (big surprise there) and keeps herself fresh and excited about her artwork
Is it the chicken or the egg?
Branding or positioning?
Have you ever wondered what really goes into naming and positioning a company?
Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.
Want to know how to make your dollars stretch far? Learn the secret behind making bartering really work for you
Did you know that one Bylu’s key strengths is selling. It is a real art. Find out the best way to present a pitch so that your client buys into it
Bylu Wertheimer started out as a teacher,evolved into a corporate video script writer and finally launched her own video production company, The Slingshot Guys.
Ready? Listen on your favorite podcast player!
What is your rolodex moment
Hey, what is a rolodex? Is that a super fancy rolex watch?
Can you package up your service into a product?
Tzivia Cohen can and she will introduce you to the magic of productized services--are you ready?
Tzivia Cohen is the Founder, CEO & Chief Mind at 14Minds, a marketing agency based in NY. She is a sworn enemy of “in-the-box” and the manager of an all-star team of designers, developers, and copywriters.
Have you ever wondered how Adobe smashes their goals? And how you can use their techniques to grow your business?
What should you do to with 2 hours each day so that you stay super creative?
What are some of the 5 Cs used by Lynda of Lynda.com fame to create awesome courses watched by millions.
In this episode we have Mordy Golding. Mordy is currently the director of content at LinkedIn Learning. He is also a former product Manager at Adobe and has traveled (literally) a fascinating and exciting creative journey.
Introducing the Power Your Edge Podcast with your host, Malkie Scholnick. She will take you on her creative journey down the digital course creation road. PLUS, learn all what you can expect from future episodes as she interviews some amazing creatives!