The Advisor Development Show is a digital mastermind network for the best financial professionals across the country. Join your host, Karl Hoover, as he interviews the brightest minds across the financial landscape every episode. Karl has been with Financial Independence Group for more than 20 years and is a senior vice president who enjoys leading advisors through the the worlds of marketing, practice management, product R&D and the various challenges financial professionals face trying to grow and maintain their practices. This show is all about sharing ideas and experiences to help you overcome obstacles and become a better financial professional. Contact: https://www.teamhoover.figmarketing.com/ or 800-527-1155 or teamhoover@figmarketing.com
Growing referrals and expanding the business organically is a goal for every financial advisor, and our guest today has developed a program in his practice that is responsible for the majority of his company’s bottom line revenue.
We’re excited to welcome on Gary Reed, president and founder of Reed Financial Group in Georgia, to the show. He’s built a culture around his business and created superfans that keep referring more and more ideal clients to him. Today we’ll learn more about how he’s been so successful building trust and nurturing relationships and leave you with some strategies you can implement into your business now.
Best of all, Gary has a model office here at the Financial Independence Group and is a coach for our advisors, which means all of his best practices are available to our Elevate FIG members.
About our guest: https://www.reedfinancialgroup.net/theteam
CONTACT US: https://advisordevelopmentshow.com/
Today we welcome in an incredibly successful advisor with over 30 years of experience who has built a business with his family at the forefront. Scott Moore is the founder of Moore’s Wealth Management and someone we know really well through his work with the Financial Independence Group.
Scott's mastery in scaling a financial practice over three decades is something we can all learn from, and we’ll dive into his systems and processes that now allow him to work a small fraction of the week without interruptions in the business.
Here’s some of what you’ll learn from this episode:
About our guest: https://mooreswealthmanagement.com/our-process/#meetfounder
Get Scott’s book: https://www.amazon.com/NEXT-Blueprint-Million-Dollar-Financial-Services/dp/1088514634
CONTACT US: https://advisordevelopmentshow.com/
Entrepreneurship and personal life can often seem like a challenging juggling act.
In this show, we had the opportunity to delve deep into this topic with Kevin Wathey, an entrepreneur who has brilliantly mastered the art of balancing life and business. His journey, filled with inspiring experiences and innovative strategies, has taught him how to effectively manage time and boost efficiency in his entrepreneurial pursuits.
Here’s some of what you’ll learn from this episode:
ABOUT OUR GUEST: https://www.kevinwathey.com/
CONTACT US: https://advisordevelopmentshow.com/
Today’s guest helps businesses of all sizes become the best version of themselves. Kate Volman is the CEO of Floyd Consulting, author of Do What You Love, and has more than 15 years of consulting experience with businesses and executives.
Our goal is to make our advisor audience and other professionals better at what they do in all facets of the business and Kate will provide plenty of value to help with that. As she talks about on the show, her superpower is massive optimism and her message today is loaded with positive outlooks and actionable items you can take away immediately.
Here’s some of what you’ll learn from this episode:
About our guest: https://katevolman.com/
Sign up for her newsletter: http://massiveoptimism.com/
Get Kate’s book Do What You Love: https://www.amazon.com/Do-What-You-Love-Creative/dp/1635823331?pd_rd_w=gslWX&content-id=amzn1.sym.f5690a4d-f2bb-45d9-9d1b-736fee412437&pf_rd_p=f5690a4d-f2bb-45d9-9d1b-736fee412437&pf_rd_r=EQWJE3KH41SQBBWKPKXS&pd_rd_wg=wBVvL&pd_rd_r=f86b2570-f8ac-47e4-8b84-f9903fc37b02&pd_rd_i=1635823331&psc=1&linkCode=sl1&tag=katevolman02-20&linkId=e234c5b93e03b66656aaa43a45554f84&language=en_US&ref_=as_li_ss_tl
Get in touch with Karl and get more content: https://advisordevelopmentshow.com/
Today’s guest is someone that we has found great success in sales and building businesses. Jamie Shanks is a world-leading Social Selling expert and author who has pioneered this space. He’s trained thousands of professionals throughout his career and today he’s going to provide some of that expertise to us.
Here’s some of what you’ll learn from this episode:
About our guest: https://salesforlife.com/author/jamie-shanks/
Get Jamie’s Social Selling book: https://www.amazon.com/Social-Selling-Mastery-Scaling-Marketing/dp/B06XWGKDF3/?_encoding=UTF8&pd_rd_w=wZimL&content-id=amzn1.sym.ed85217c-14c9-4aa0-b248-e47393e2ce12&pf_rd_p=ed85217c-14c9-4aa0-b248-e47393e2ce12&pf_rd_r=144-9313027-4640316&pd_rd_wg=ZWX8r&pd_rd_r=bc2538d3-b667-45e2-8e6a-cc3d0c1f3467&ref_=aufs_ap_sc_dsk
Get Jamie’s SPEAR Selling book: https://www.amazon.com/SPEAR-Selling-ultimate-Account-Based-professional-ebook/dp/B07MFG178W
CONTACT US: https://advisordevelopmentshow.com/
Catherine Tindall, CPA and partner at Dominion Enterprise Services. Their business is a specialty tax advisory practice so we’ve asked her to join just to share her insights on the Employee Retention Credit. We want to make sure business owners in our industry understand how to take advantage of this generous credit program before time runs out.
Here’s some of what you’ll learn from this episode:
About our guest: https://dominiones.com/
See if your company is eligible: https://ctindall884762.typeform.com/to/nl6hAWN2
Top 5 ERC Mistakes to Avoid: https://dominiones.com/for-business-owners/
CONTACT US: https://advisordevelopmentshow.com/
We’re excited to kickoff season five with a bright mind in the financial industry and someone who has built multiple successful businesses. Derek Notman is a Certified Financial Planner and founder of Intrepid Wealth Partners but that only scratches the surface of who he is.
Here’s some of what you’ll learn from this episode:
Connect with Derek:
https://www.intrepidwealthpartners.com/about-us
https://www.couplr.ai/
https://www.conneqtor.co/
https://rebldads.com/
Contact Us: https://advisordevelopmentshow.com/
In this episode, we’re thrilled to have Derrick Kinney, author of Good Money Revolution, on the show to talk about his huge career shift just a few years ago. As you’ll hear on the show, it all began by asking himself this: What can I do to be a better spouse, father, and business owner? From there, he realized being a financial advisor wasn’t high on the list and that’s where the Good Money brand began.
Join us for an extremely insightful conversation that will leave you with a long list of takeaways to improve your business as well as your personal life. Derrick has a tremendous perspective on money and using it to do good, and we hope you enjoy this discussion as much as we did.
Here’s some of what you’ll learn from this episode:
Get the first five chapters of his book for free: https://goodmoneychapters.com/
ABOUT OUR GUEST: https://www.goodmoneyframework.com/
CONTACT US: https://advisordevelopmentshow.com/
Today we turn our attention back on financial planning and a product that many investors are curious about during a down market: fixed indexed annuities. To help us understand this investment better, we’ve invited Wesley Tanner, Vice President of Annuity for both Financial Independence Group and Team Hoover.
Here’s some of what you’ll learn from this episode:
If you have annuity questions for Wesley, you can email him here: wesley.tanner@figmarketing.com
ABOUT OUR GUEST: https://www.figmarketing.com/#!/ProductRD/Karl-Hoover
CONTACT US: https://advisordevelopmentshow.com/
The small business world can be cutthroat and competitive, but that doesn’t mean we have to forego kindness and gratitude. Today’s guest, John Israel aka Mr. Thank You, has built his brand around the art of appreciation. He joins us today to share his philosophy and how he helps individuals and companies apply this concept to their business to build loyalty and increase revenue.
Here’s some of what you’ll learn from this episode:
ABOUT OUR GUEST: https://mrthankyou.com/
CONTACT US: https://advisordevelopmentshow.com/
We’re excited today to welcome on someone that has tremendous insight into business growth and personal development.
Dr. Gerry Herbinson, ChFC®, CFP®, CASL®, CLF® is an Executive Business Coach with the Carson group and one of the leaders in our industry. During his career, he’s developed a specialty in management, leadership and development by studying top performers across the country. He brought that experience to Carson and helped develop and write about half of the online courses during his first year on the job.
Here’s some of what you’ll learn from this episode:
To get in touch with Dr. Gerry Herbison, visit his website here.
ABOUT OUR GUEST: https://www.carsongroup.com/insights/blog/team-members/gerry-herbison/
CONTACT US: https://advisordevelopmentshow.com/
No matter what profession you’re in, there’s never been a better time (or more important time) to independently build your own brand. Financial advisors might not see that as a priority to their business, but building a brand can increase credibility and awareness for the work you do.
With this in mind, we’ve invited a marketing expert onto the show today to share brand strategies and identify the areas where advisors should focus. Jeremy Weber is the Director of Brand Strategy Services at the Brand Builders group, where he’s focused on building personal brands and his work has supported best-selling authors, celebrity influencers, and even a Shark Tank investor.
Here’s some of what you’ll learn from this episode:
If you want to take advantage of a free brand strategy call, get in touch with the Brand Builder team here.
ABOUT OUR GUEST: https://brandbuildersgroup.com/jeremy-weber-2/
CONTACT US: https://advisordevelopmentshow.com/
Customers are the lifeblood of any business and owners are always searching for ways to generate interest and build loyalty.
Today’s guest has built her own brand around filling this need. Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker. Her work has appeared on some of the largest media platforms in the world and you might even have seen her on Shark Tank.
Brittany is an expert at helping businesses turn their customers into loyal fans and she wrote about it in a brand new book called Creating Super Fans. If you’ve been looking for ways to connect with clients and prospects, this episode should give you a lot to think about.
Here’s some of what you’ll learn from this episode:
ABOUT OUR GUEST: https://brittanyhodak.com/
GET MORE INFORMATION: https://advisordevelopmentshow.com/
We’re kicking off season four of the podcast with a guest we’re excited to spend some time with. Jamie Hopkins ESQ., MBA, CFP®, LLM, CLU®, CHFC®, RICP® is the Managing Partner of Wealth Solutions at Carson Group as well as a writer, researcher and educator, and over his career he’s become a media go-to expert on retirement income planning and tax law.
Here’s some of what you’ll learn from this episode:
ABOUT OUR GUEST:
https://www.jamiehopkins.com/
https://www.carsongroup.com/framework/
https://www.amazon.com/Find-Your-Freedom-Financial-Planning/dp/0857199846
GET MORE INFORMATION: https://advisordevelopmentshow.com/
Over the past 20 years, David McKnight has helped put thousands of Americans on the road to a zero percent tax bracket and has received national recognition for his work.
He mentors hundreds financial professionals across the country who specialize in the Power of Zero retirement approach, and if you’ve spent anytime in this industry, you’ve likely seen or heard him discuss this program he’s built.
Today he joins the show to share his journey, explain his philosophy on taxes, and break down the trajectory our country is on in terms of tax rates.
Here’s some of what you’ll learn from this episode:
ABOUT OUR GUEST: https://www.powerofzero.com/
MORE INFORMATION: https://advisordevelopmentshow.com/
You might know Marques Ogden as the football player who enjoyed a five-year NFL career, but he’s completely re-wired himself since leaving the league. Today, you’ll find Marques leaving his footprint all across the business world as an inspirational keynote speaker, podcast host, business coach and consultant, and best-selling author.
We were able to catch up with him recently to pick his brain on some of the areas where he’s really excelled and hopefully glean a little wisdom along the way. Once you hear his journey and all of the lows he had to experience before reaching the highs, you’ll have a better appreciation for all he’s accomplished.
Here are a few of the things you’ll learn on this show:
Learn more about Marques Ogden and his current ventures: https://marquesogden.com/
Visit us online and connect here: http://advisordevelopmentshow.com
The Co-Chief Executive Office at Financial Independence Group joins us today to discuss his journey to a leadership role, how FIG gives advisors a competitive advantage and much more about the future of advising at FIG.
Mike began his tenure at FIG in 2002 after graduating from UNC Chapel Hill. Starting in the trenches as an annuity consultant, he quickly developed a passion for helping advisors better serve their clients. With his team, Mike helps to drive the strategic vision that better equips our financial professionals to thrive in the financial industry.
TIMESTAMPS:
3:05 – Favorite TV show as a kid?
7:03 – FIG is a family
8:37 – What makes FIG different?
9:54 – We are still small but successful
12:38 – What is the future of the FMO and IMO Field?
15:40 – Our growing tech team
17:31 – Better serving our clients
20:29 – The next 100 years
23:55 – A life lesson
MORE INFORMATION:
https://advisordevelopmentshow.com/
Today we’re taking a break from the financial services industry and turning our attention to leadership. There aren’t many places where you’ll find better examples of this than our military, where officers are some of the best leaders in the world.
Let us introduce you to Navy Commander Charlie Hoover. From Navy flight instructor to commanding officer, Hoover’s incredible journey is one to be celebrated and recorded, which we will do on this episode. Find out what it was like to land a jet on an aircraft carrier, what it took to be awarded high honors in the Navy, his two favorite flight stories, and lessons in leadership.
TIMESTAMPS:
1:41 – Welcome Charlie
2:51 – Favorite fishing story
4:21 – Journey to earning Navy wings
17:25 – Flight instructor in Penscola
19:34 – First solo flight on aircraft carrier
24:52 – Night landing
27:40 – Becoming a great leader
30:12 – Differences between props and jets
33:43 – Winning the Naval Battle “E” Award
37:55 – Two favorite flight stories
43:02 – Hoover shares a life lesson
MORE INFORMATION:
https://advisordevelopmentshow.com/
Today we welcome the founder and CEO of Crystal Clear Finances to the show to share her passion for financial planning and education. Crystal and her business have a very unique way of constructing portfolios by using life insurance and faith-based investing, and that separates her from other professionals. Plus, you’ll get to learn more about how Crystal utilizes the Circle of Wealth system.
Along with planning, Crystal Clear Finances has a clear and successful marketing strategy that we’ll discuss as well. If you want to get a better idea of how to move prospects through the sales funnel, you’ll want to listen to what Crystal has to say on the show.
TIMESTAMPS:
1:41 – Welcome in Crystal
2:09 – Favorite running race memory
5:09 – Her financial journey
9:17 – How she leverages public events
11:42 – Moving people through the sales funnel
15:31 – A new strategy they’re using
17:43 – How she views life insurance
22:00 – Proper mixture of assets
24:29 – Circle of Wealth system
29:43 – Her Instagram show
32:19 – What is Faith-Based Investing
37:11 – The partnership with Crystal Clear
41:37 – One life lesson
ABOUT OUR GUEST: http://crystalclearfinances.com/crystal-langdon/
MORE INFORMATION: https://advisordevelopmentshow.com/
Winning a football game is a lot like winning in business, there are a lot of parallels between these two industries and we are going to explore those similarities today with our guest, sports legend and NFL Coach, Pete Hoener.
Working for teams like the 49ers, Cardinals, Carolina Panthers, and more, Pete has worked with various football stars to improve their skills and resilience in the game. Overcoming obstacles is something both NFL professionals and business owners face. On today’s episode, Pete will break down his journey to the NFL, the lessons he’s learned working in this industry, leadership characteristics, and more.
TIMESTAMPS:
2:54 – Who’s the most interesting player you’ve worked with?
5:38 - Overcoming obstacles
6:54 – What was your journey to the NFL like?
11:37 – Working with stars
12:49 – What characteristics do you look for?
18:01 – Example of leaders in the game
19:15 – How do you train to be the best?
22:23 – Continuing to get better and taking ownership
24:32 – Being accountable to your teammates
28:41 – What’s the day in the life of a coach like?
32:33 – Characteristics of a good team
36:13 – What was it like going to the Super Bowl?
39:27 - How did you develop a winning culture?
42:09 – Managing through losses and expectations
47:00 – What are your favorite NFL players of all time?
50:12 – What plays would you take back in your career?
52:25 – How are you taking accountability?
MORE INFORMATION:
https://advisordevelopmentshow.com/
The Director of Marketing at FIG’s marketing agency, All Points Media joins us on today’s episode to unpack marketing trends and strategies independent advisors need to be aware of when it comes to gaining leads. Tom is helping FIG advisors make the most out of their marketing plans and the money they put into those plans.
His department is blended into three teams: corporate meetings and events, internal marketing, and advisor marketing. Marketing is here to make phones ring and they make sure an advisor's process is efficient and effective. Every financial business is different, Tom and his team believe in customization that matches those differences. Join us today as we further explore All Points Media, data-driven marketing, Elevate marketing platform, and more!
More about All Points Media: https://www.figmarketing.com/#!/MarketingBranding
TIMESTAMPS:
1:33 – Favorite TV show as a kid
2:22 – What is All Points Media?
3:46 – How does their process work?
5:58 – Our process versus competitors
9:09 – Data-driven best practices
11:31 – Custom marketing tracker
13:14 – Headspace and data
15:15 – Elevate marketing platform
18:13 – You need many funnels
20:15 – Enhancing a business
22:29 – Metrics of key performance
27:54 – Having one more appointment stick
30:18 – Marketing trends you should be aware of
34:00 – One life lesson from Tom
MORE INFORMATION:
https://advisordevelopmentshow.com/
On today’s episode, the Founder of Windows of Opportunity and the Logic Trac system joins us to discuss how he’s helping advisors increase their revenue and how they can change the lives of their clients in a positive and impactful way. Coach Bill started Windows of Opportunity to teach advisors about marketing, lead generation, and growing their business.
His mission then expanded with Logic Trac, which helps individuals make logical decisions in the emotional field of investing and financial services. Engaging clients should be about using logic instead of fear or strong-arming. Join us today as we explore using facts and logic within your sales process to improve lead generation and business growth.
Learn more about Logic Trac: https://www.logictrac.net/
TIMESTAMPS:
1:58 – Favorite food dish?
2:40 – Windows of Opportunity and Logic Trac
6:39 – Language in marketing materials
9:45 – Facts and logic in sales
13:53 – Checklist exercise
18:36 – Process is critical
21:54 – Our definition of critical
25:45 - Getting commitment at first appointment
32:00 – We are not losing people
35:14 – Coaching and strategic partnership
40:53 – How do you get involved?
44:22 – How to get in touch directly
MORE INFORMATION:
https://advisordevelopmentshow.com/
On today’s episode, we are joined by a pioneer at Lone Beacon who is revolutionizing their marketing platform with a turnkey digital solution. Mike has helped develop one of the leading independent advisor marketing tools in the industry.
As financial professionals and advisors, we often want to attract the right type of clients. Lone Beacon is assisting advisors to expand their reach within their target markets. We’ll be discussing what Mike is seeing in the market, the value of first-party data, Lone Beacon’s relationship with FIG, and more on today’s show.
Lone Beacon:
https://www.lonebeacon.com/
TIMESTAMPS:
1:29 – Last show you binge-watched?
3:10 – Journey to lone beacon
4:28 – Working with lone beacon
5:45 – The efficiencies of direct mail
9:04 – Shared list and first-party data
10:51 – Challenges we are seeing
12:07 – Lone Beacon and FIG partnership
17:04 – Intelligence dashboard
21:48 – Everyone is moving to video
24:06 – Lead aggregation study
29:32 – The other 99%
33:31 – Getting to the next level
36:15 – Respectfully question everything
MORE INFORMATION:
https://advisordevelopmentshow.com/
Alphastar Capital Management is a FIG partner and registered investment advisor firm, that started nearly 10 years ago as they recognized the convergence of wealth management and insurance. Strategically they run portfolios, manage risk, and help advisors focus on what they’re great at - developing relationships with their clients.
They are truly helping the next generation of advisors become integrated advisors. On today’s episode, Sean, the Chief Sales officer at Alphastar Capital Management joins us to discuss his journey to Alphastar, risk protection, structured notes, unique solutions for wealthy clients, and more.
Alphastar Capital Management: https://www.alphastarcm.com/
TIMESTAMPS:
1:34 – Most common app you use?
1:59 – Special family traditions
2:45 – His journey to Alphastar
7:24 – What is Alphastar?
8:57 – What strategies do they use?
12:18 – How is Betashield different?
16:42 – 5 different portfolios
17:36 – Protecting your clients
18:32 – Structured notes
20:59 – Getting into an overpriced market
22:34 – Addressing taxes and real estate
28:20 – Providing better income solutions
30:00 – What makes Alphastar different?
33:34 – Being a partner with Alphastar
34:33 – Developing a strong mindset
MORE INFORMATION:
https://advisordevelopmentshow.com/
If you are just getting into the financial industry we highly recommend working with a coach or experienced professional like the people at Strong Family Financial. The market has been rapidly changing over the past few years and it’s not an easy business professionally or personally, having a guiding hand can mean the difference between success and failure.
On today’s episode, we welcome the Vice President of Strong Family Financial, Allie. Strong Family has had explosive growth over the past few years in recruiting and production. Allie is going to share his experience, advice, and best practices that he has learned throughout this growth.
Strong Lyfe Podcast: https://www.youtube.com/c/StrongLYFE
Strong Family Financial: https://www.strongfamilyfinancial.com/
Contact:
Asaleh@stronglyfe.com
TIMESTAMPS: 2:30 – Allie’s favorite dinner dish
4:38 – Favorite sports team of all time
5:57 – Background and journey
8:22 – Growth and struggles during covid
10:09 – Strong Family background
15:41 – Strong Lyfe podcast
16:37 – The culture Strong Lyfe creates
20:28 – What kind of training is involved?
24:39 – Importance of your attitude
30:23 – Implementing YouTube and Tiktok
32:30 – YouTube #2 search engine
33:29 – Being educated and teaching
35:00 – Live every day being grateful
36:43 – Being grateful and being humble
MORE INFORMATION:
https://advisordevelopmentshow.com/
How do we better serve our high net-worth clientele? On today’s show Jeremy, a FIG strategist, joins us to discuss advanced planning, working with high net-worth clientele, the sale of large assets, and much more. Advanced planning or wealth management builds off of an advisor’s basic duties by combining higher-level planning strategies for clientele with more complicated assets. So, what is the best way to provide these services?
Jeremy has over two decades of experience in estate and business planning. He is helping advisors integrate key aspects of advanced planning into their businesses. For example, if one of your clients is selling their business, this is a huge event in their life and you want to be adequately prepared. When it comes to these clients, planning is much more complicated so bringing in an expert will certainly help.
TIMESTAMPS:
1:32 – Jeremey’s favorite football team
2:23 – Journey in the financial industry
2:59 – His different designations
6:27 – Part of a three-judge program
7:57 – Experience in advanced planning
9:41 – What is a CRUT?
10:52 – What is an advanced planning strategy?
12:19 – How does he work with FIG?
14:08 – Letting advisors have control
16:17 – Working with high-level cases
19:47 – Legal changes and life insurance
21:25 – Jeremy’s thoughts on 7702
22:54 – Similarities in cases
25:45 - The importance of listening
MORE INFORMATION:
https://advisordevelopmentshow.com/
If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.
As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.
TIMESTAMPS:
1:30 – Favorite football team
2:11 – Leading Response
3:07 – Journey to Leading Response
4:46 – Why do they stand out?
5:50 – How they use data
10:19 – Marketing report
11:50 – Market saturation
14:54 – Pandemic changing direct mail
17:02 – Topics for dinner seminars
19:50 – Best practices for direct mail
24:10 – Topics to stay away from
26:40 – How to market events
28:58 – Leading Response partnership with FIG
30:14 – Removing your ego
ABOUT OUR GUEST: https://leadingresponse.com/
MORE INFORMATION:
https://advisordevelopmentshow.com/
On today’s episode, the President of IPCG a national property and casualty brokerage group, joins us. As a partner of FIG, he is helping clients have access to customized coverages that match their needs. Independent Property and Casualty Group, has become an outlet for advisors to offer PNC to their clients without being PNC clients themselves.
These services ensure your clients have the opportunity to shop around coverages with an added level of service and client experience. On today’s show, Matt and Karl will discuss, how IPCG can make you stand out in the market, maintain client retention, and add an additional revenue stream to your business.
Get additional information: http://advisordevelopmentshow.com/episodes/
Timestamps:
2:00 – Favorite football team
4:05 – Favorite player of all time
4:52 – His background and journey
8:14 – Having FIG in a transition
9:06 – What is IPCG and how does it work?
11:15 – PNC and generational planning
14:19 – An additional revenue stream
16:38 – A couple of success stories
19:09 – Protecting clients against devastation
As advisors, we often don’t have the time, money, or expertise to focus on marketing and branding as much as we’d like to. But you still have a story that needs to be told. Today, we are joined by Greg Prinz, the owner of Chapter One Films, to tell his story and how he’s helping advisors use video in their marketing strategy. He specializes in branding and storytelling, allowing advisors to connect with their target audience and expand their reach.
A few years ago, Greg moved to North Carolina and started his business, Chapter One Films. He brings marketing ideas and strategies to the table, without putting creative pressure on advisors. On today’s episode, we’ll discuss how Greg is using video to help small advisors differentiate themselves in the market, how his process works, and how video can play a role in your business.
Get additional information: https://bit.ly/3eOFKOV
More about our guest: https://chapteronefilms.biz/
What we discuss today:
2:05 – What is his favorite sports team?
3:05 – Helping his father’s business with video
6:56 – Greg’s background and how he got into film
9:12 – How did Chapter One begin?
11:47 – The challenge of branding a small business
15:56 – How does the video branding process work?
21:01 – Traveling to an advisor’s location
22:11 – What goes into editing and why is it important?
26:35 - How should we leverage videos?
30:00 – A life lesson: your story is valuable
Life insurance is a quickly evolving asset for our clients. From death benefits to tax-free sources of income, how can you implement life insurance into the services you offer?
You're busy maintaining your business and keeping up client relations, that's why we have people like Andrew the VP of Life Insurance on Karl's FIG team to help you along the way. He understands the products, tax processes, and changing laws and litigations surrounding life insurance. It can certainly be a differentiator in your business. Join us as we discuss the history of life insurance, its tax implications, and the benefit it has for your clients.
Get additional information: http://advisordevelopmentshow.com/podcast/ep-18-the-value-of-life-insurance/2381/
More about our guest: https://www.teamhoover.figmarketing.com/team-members-1/andrew
What we discuss today:
2:48 – Favorite college football team
3:35 – Favorite NFL team
6:18 – His journey in the financial industry
8:51 – How has life insurance changed?
18:19 –7702 revision
21:03 – Life insurance as a differentiator
25:12 – Benefits to those in retirement
27:56 – Tax mitigation for clients
30:10 – Premium financing
32:43 – Advanced strategy team
35:09 – How medical works
38:52 – Enjoy the moment
In today’s job market, hiring can be difficult. Finding the right talent for your team is important in growing your business. Today, Lori, the director of FIG’s Talent Solutions joins us to talk about the hiring process and how Talent Solutions can help.
Whether you are looking for a consultant or a full recruiter, FIG Talent Solutions can do both. They’ll help you find the right leads and hires that match your company's culture. COVID has changed the job market a lot, what are people looking for in jobs now? It might be different than it was a few years ago. Join us today as Lori shares her insight and tips for FIG advisors.
Get additional information: http://advisordevelopmentshow.com/podcast/ep-17-hiring-practices-with-the-director-of-talent-solutions/2373/
More about our guest: https://www.figmarketing.com/#!/TalentSolutions
What we discuss today:
2:18 – Introducing Lori
4:36 – How did she get into the business?
7:01 – How does Talent Solutions work?
11:05 – Strategies Lori uses
14:16 – How has Covid changed hiring?
17:40 – Positions harder to fill
20:27 – Tips from Lori
In today's market, a strong marketing plan based on data and client research is essential to your financial business. Today, we welcome Mark Gaffney on the show, the founder of M.E.G. Services, a boutique marketing service specifically tailored for financial advisors. Starting his marketing career in 1994 he has over two decades in the field. Mark is bringing his expertise on the podcast today to discuss the importance of live events, using data-driven marketing, and brand development. As an avid promoter of seminars and webinars, Mark's insights will be indispensable to any advisor looking to grow their marketing impact.
Get additional information: https://advisordevelopmentshow.com/podcast/ep-16-marketing-practices-with-mark-gaffney-of-m-e-g-services/2351/
More about our guest: https://markedwardgaffney.com/meg-team/
What we discuss today:
1:40 – Welcome to the Show Mark
2:34 – Who is your favorite band?
4:07 – How did you get in the business?
7:02 – What is M.E.G.?
11:10 – Data-driven practices & sharing information
13:48 – Three marketing funnels
14:55 – Live events and webinars
19:04 – Database marketing
23:33 – Brand development
26:49 – Reaching our audience
30:40 – Topics for live events
34:35 – Seminar best practices
40:20 – Connecting with M.E.G.
44:25 – Life lesson with Mark
A lot of advisors have seen growth in the past few decades and especially in the past few years. With these changes come new market trends and developments. We are mixing it up today and spotlighting Karl’s interview on another FIG podcast, Retirement Inside Out.
Karl and Tom, the host of Retirement Inside Out, will be discussing their careers at FIG as well as the marketing trends they’ve noticed throughout the years. From referrals to webinars you need to stay on top of marketing trends by using multiple avenues to reach clients and potential clients.
Get additional information: https://advisordevelopmentshow.com/podcast/ep-15-marketing-trends-with-retirement-inside-out/2367/
What we discuss today:
1:50 – Karl’s backstory and FIG model
8:52 – Working with the local market
13:27 – Development and coaching advisors
19:27 – Client referrals and digital marketing
23:46 – Affinity Group & Tip of the Triangle
Finding the ideal work-life balance can be difficult, especially for financial professionals. It is easy to get swept up in your work and forget to prioritize and set boundaries. Today we have Dr. Travis Parry joining us to speak on some myths about stress and productivity. He will discuss how we can approach a work-life balance in a healthier way.
At one time, Dr. Travis Parry was a financial advisor like many of us, but since then he has gone on an educational journey to learn how to address stress. We go in-depth on some of his ideas and techniques for a healthier and happier career and personal life.
Get additional information: https://advisordevelopmentshow.com/podcast/ep-14-finding-balance-with-doctor-travis-parry/2345/
What we discuss today:
1:32 – Welcome Dr. Travis Parry
2:41 – His favorite guitar player
4:05 – ‘Achieving Balance’ book
6:59 – His experience as a financial professional
12:48 – Stress vs balance
14:00 – The myth of balance
16:49 – Finding priorities
18:46 – Setting S.M.A.R.T. Goals
20:40 – Viewing values
24:21 – The myth of productivity as a ‘magic pill’
28:00 – Using your calendar
33:00 – The myth of personal development
39:58 – Fear vs faith
42:55 – Make time method
46:37 – One life lesson
Providing a great client experience can make a difference in the growth of your business. On today's episode, we are speaking with Anthony from Cornerstone Wealth Management in Las Vegas, Nevada. Cornerstone is leading the industry with innovative ideas. Their investment approach is providing clients with consistent income in their portfolios. By keeping things simple for their clients, conducting seminars, and keeping up to date on trends, they are making meaningful connections on a personal and financial level.
Read and learn more: http://advisordevelopmentshow.com/podcast/ep-13-providing-an-excellent-client-experience/2338/
Learn more about our guest: https://www.cornerstonevegas.com/who-we-are/#team
What we discuss:
1:45 – Favorite thing to cook?
2:10 – Favorite Lakers player
2:56 – How he got into the business
5:39 – Role at Cornerstone Las Vegas
9:11 – What makes Cornerstone different?
12:10 – Fixed index annuities
15:44 – Structured notes
21:10 – Software and technology
26:00 – Trends in marketing
27:22 – Ambassador program
28:55 – Partnership with FIG
31:20 – Share a life lesson
How we dress has a lot to do with how we are perceived as financial professionals. Today, we welcome on Duncan Ham, the Senior VP at Tom James Company in Charlotte, North Carolina. Established in 1966, they found success through providing quality convenience to clients. They serve business executives with their custom suits to ensure they look the part. Duncan goes in-depth on how clothing affects those around us, our business, and our success. About our guest: https://www.tomjameseurope.com/DuncanHam?__cf_chl_jschl_tk__=pmd_GC9lhUjfCPckrxcPJlIrLcoGYzOK1cAKp_ngsVm6EKQ-1630078613-0-gqNtZGzNAdCjcnBszQi9
What we discuss on this episode:
1:27 – Welcome Duncan
4:22 – How he got into clothing sells
7:30 – What makes Tom James Different
11:45 – Why what you wear affects the subconscious
16:35 – Dressing for leadership
18:12 – Clothing staples for financial professionals
26:11 – Colors sending signals
28:45 – Clothing budget
30:46 – New trends
39:00 – Tips on packing
44:00 – Share a life lesson
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
The financial industry, like the rest of business, has evolved with the rise of digital media and stronger data. Today we explore this shift with John of Lone Beacon. This partner of FIG has been building a company that connect investors with advisories that can truly help them. They have an elite grasp of buying behavior, media habits, and appetite for content, and that’s why they work with most elite institutions across the country. Join us as we learn more about their processes, their results, and the trends that happening now.
About our guest: https://www.lonebeacon.com/who-we-are/
Key Points:
1:26 – Welcome in John
2:51 – Favorite thing about Boston
3:48 – Favorite Red Sox player
4:45 – The year Boston broke the World Series curse
6:33 – How he got into the business
10:57 – Scope of services they offer
14:44 – Nurturing your prospect list
20:38 – Why branding is critical
25:58 – Strengths Weaknesses Opportunities Threats (SWOT)
32:26 – Website as the central hub
38:44 – Better customer analytics
46:00 – Marketing automation
50:18 – Trends in financial services marketing
53:00 – Partnership with FIG
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
No matter what line of work you’re in, many of the same underlying principles will help you become successful. That’s why we’re stepping out of the financial world this episode to speak with someone who’s not in the industry but knows exactly what it takes to have a championship mentality. Jon-Eric Sullivan, Co-Director of Player Personnel for the Green Bay Packers, works with one of the world’s great sports franchises and he joins us to talk about success, his favorite memories, and much more.
About our guest: https://www.packers.com/team/front-office-roster/jon-eric-sullivan
What we discuss on this episode:
2:26 – Top 3 favorite football players
5:38 – How his football career began
8:23 – How he got into the front office for the NFL
11:34 – What makes Green Bay different from other teams?
13:18 – How he structures the day
16:45 – Favorite schools
19:03 – Work-Life Balance
21:48 – Interaction with players
26:05 – Looking back on the Super Bowl
32:15 – Relying on the team for success
35:04 – Championship mentality
37:33 – Most challenging and rewarding part of the job
40:14 – If you could take back one play and re-run it
43:01 – Share a life lesson
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
Today we welcome on noted Jim Brogan, founder of Brogan Financial in Knoxville, Tennessee. This dedicated Vols fan has enjoyed plenty of success in the financial world throughout his 20-year career. Not only does he oversee his business as the CEO, Jim also dedicates a lot of his time to providing financial education in the classroom and across different mediums for people across his region. His passion and expertise are evident through his day-to-day work and we hope to share some of that with you today.
About our guest: https://broganfinancial.com/member/jim-brogan-mba/
What we discuss on this episode:
2:53 - Top 3 Tennessee Volunteer Athletes
7:33 - How Jim Got Into The Business
9:15 - Importance Of Early Planning
10:51 - Developing His Organization
13:55 - FIG Talent Solution
16:16 - Jim’s Turning Point
20:42 - Wake Up Call
21:01 - Paradigm Shift
26:05 - Continuing College Courses Throughout The Pandemic
32:43 - Impact of COVID
40:42 - More Living Radio Show
45:19 - Partnership With FIG
46:37 - Life Lesson
47:21 - Favorite Episode Of Smokin’ With Jim?
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
We’re excited to welcome on our next guest, Elyse Archer, who we’ve been learning from for many years. This incredible mentor behind She Sells has helped female sales professionals build trust, instill confidence, and grow their bottomline. Now she joins the show to share that experience, explain why women are so effective, and give us some incredible insight on balancing work and life.
About our guest: https://elysearcher.com/
What we discuss on this episode:
1:45 – Background on Elyse
6:28 – Differences between males and females
11:45 – Past experiences affecting sales
15:17 – Female view of money
17:52 – Having empathy
20:12 – Surprising factor that can impact earnings
23:14 – Building trust and gaining confidence
27:22 – Her favorite systems for sales follow-ups
32:03 – Being authentic
37:18 – Thoughts on money and happiness
43:06 – Work-life balance
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
Schechter Wealth in Birmingham, Michigan, is a third-generation wealth advisory and financial services firm that we’ve come to know really well. The exclusive relationship we’ve built with this incredible team has allowed FIG to plug into their resources and write some of the largest life insurance cases in history. Today we’ll introduce you to Kevin Beauchamp, Vice President and Director of Strategic Partnerships, and find out what makes this business an enduring success.
About our guest: https://www.schechterwealth.com/team/kevin-beauchamp/
What we discuss on this episode:
1:56 - How Kevin Got Into The Business
4:52 - Story Behind Schechter Wealth
7:55 - Knowledge Tagline
8:31 - Investment Philosophy
10:33 - Private Capital Offering
12:44 - Advanced Life Insurance Design
18:04 - Making The Transition To Life Insurance
20:46 - Partnership Process
28:45 - Examples Of Cases
31:27 - Example Of Partnering With A Financial Professional
42:12 - Win-Win Situation
47:00 - Working With FIG
49:19 - Life Lesson
50:34 - 2007 Appalachian State Vs Michigan
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
Karl is excited to feature a recent interview between best-selling author Kindra Hall and Financial Independence Group's Tom Lamendola. Karl will preview what to expect on the show before turning over the microphone where you'll hear Tom and Kindra discuss why stories are so important in business today. They'll also explore why financial professionals can benefit from video storytelling on their websites and share tips on how advisors can tell their "Value Story".
About Kindra Hall:
Kindra is the Chief Storyteller Officer at Success Magazine. She's an entrepreneur and the best-selling author of the book "Stories That Stick."
Website: https://kindrahall.com/
Book: https://www.storiesthatstick.com/
Success Magazine: https://www.success.com/
Key Moments:
0:37 - Karl previews the interview.
1:55 - Kindra Hall interview begins.
2:44 - How Kindra became a national champion storyteller.
4:49 - Kindra underscores how important "The Founder's Story" is for every company.
8:19 - How advisors can leverage their "Value Story".
14:37 - Tips for advisors who want to integrate video marketing into their practices.
18:58 - Is video marketing an expectation now?
21:02 - Kindra shares some ideas for entrepreneurs who are just starting their business journey.
25:28 - Asks Kindra to outline what she personally would look for in a financial professional.
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
We are making decisions every day of our lives. It can be small things like what we eat for lunch, or something more heavy like who we trust our life savings to. Even though everyone has a different way of arriving at a decision, we all contain chemicals in our brains that influence the choices we make.
Today, Karl talks to Chris Abeyta about the concept of Brain Science and the positive results that his practice has gained from using this method.
About Chris Abeyta: Chris actually launched into the financial services industry after getting laid off. Finances were an interest of his for a long time, but this obstacle set his dream into motion and inspired him to work for himself. Chris is one of the owners who helped launch Accelerated Wealth, and is also the author of Retirement Confidence In An Uncertain World.
What we discuss on this episode:
3:56 - How Chris Got In The Business
6:46 - Retirement Confidence In An Uncertain World
14:24 - Transition To Assets Under Management
16:31 - One Of The Greatest Benefits
19:05 - Brain Science
25:01 - The Checklist
29:49 - Results On Closing Ratios & Bottom Line
33:40 - Engagement Letter
35:54 - How To Attract Higher Net Worth Clients
38:24 - How To Get Started With Brain Science
41:19 - History With FIG
42:48 - Chris’s Life Lessons
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
Karl is pleased to feature a recent interview between renowned financial planning professional Michael Kitces and Financial Independence Group's Tom Lamendola on this episode. Karl will set you up for what to expect in the interview that ranges several topics from Michael's viewpoint on the messaging as it pertains to the retirement dilemma in the US to delving into the best practices for financial professionals to fish for new clients. You'll also hear discussion about what financial professionals and investors alike should focus on in today's fast-changing financial world.
About Michael Kitces:
Michael is the Publisher, Editor-In-Chief, and Chief Financial Planning Nerd at Kitces.com. He's also the head of planning and strategy at Buckingham Wealth Partners and the co-founder of several additional ventures in the financial services space. He's also the host of the Financial Advisor Success Podcast.
Website: https://www.kitces.com/
Podcast: https://www.kitces.com/podcast/
Buckingham: https://buckinghamadvisor.com/
Key Moments:
0:37 - Show starts and Karl previews the interview
2:05 - Michael Kitces interview begins
3:03 - What's behind the "Kitces Blue"?
6:11 - Michael reflects on how marketing for financial professionals has changed during the Coronavirus pandemic.
11:26 - Should you try to be everywhere you possibly can from a marketing perspective?
17:37 - Is there a nationwide retirement dilemma facing us today?
27:10 - Michael looks back at an old 60 Minutes segment that painted an inaccurate picture of the financial services industry and what it takes to be prepared for retirement, and the lessons that can be learned from that today.
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
It’s no secret that client connection is important and an essential part to any industry that is out there. However, this aspect is absolutely vital for financial advisors to hone and perfect. Our guest today, Dustin West, explains how you can utilize the Myers-Briggs system to build relationships with clients, close on sales, and much more.
About Dustin West: Before Dustin got in the financial services industry, he held a position at a corporate job that felt a little too comfortable. He then took a leap of faith and accepted a position at Accelerated Wealth, where his first office was located in a garage. There were many opportunities to quit along the way, but Dustin kept following his passion with the support of his wife Toni. The company has since flourished and Dustin led a company-wide education program on the Myers-Briggs inventory tool in order to connect on a deeper level with their prospects. Which is a big factor in the company’s explosive growth.
Key moments:
2:01 - How Dustin Got Into The Business
3:31 - Garage Days
5:19 - The Journey Into Myers-Briggs
9:41 - Implementing Myers-Briggs Within The Business
11:37 - Myers-Briggs In Layman's Terms
13:01 - Breaking Down The Preferences
18:02 - Outward Traits To Look For
20:40 - Continuation Of Explaining The Preferences
24:09 - Sales Process
26:09 - Examples Of Traits Found In Sales Process
29:15 - Covering Both Preference Types
33:00 - Have Other Financial Advisors Adopted This Method?
36:26 - Getting Started
38:42 - What Does The Partnership Look Like With FIG?
42:01 - Dustin’s Life Lesson
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
We invite our first guest to the show Bill Cain. Bill founded Financial Independence Group, Inc (FIG) in 1976. He wanted to help financial professionals find success in their practice, while also fostering a healthy work culture driven with integrity. Throughout this conversation, Bill talks about some of the challenges he's had to overcome throughout the years, the importance of how you treat other people, and many more life lessons he's learned along the way.
Key Moments:
3:27 - Building & Maintaining A Culture
4:30 - What Keeps Bill Coming To Work Instead Of Retiring
6:04 - Art Facility
8:41 - How To Handle The Volume Of A Growing Business
10:03 - How The Insurance-Based Landscape Changed
13:49 - What Were Some Of The Biggest Challenges?
17:26 - Treat Others How You Want To Be Treated
18:46 - Regulation In The Industry
20:54 - Transition Of Leadership
26:18 - What Business Decision Would Bill Change?
2838 - Preparing Clients For What’s Next
31:26 - Being Prepared In Business & In Life
33:56 - What Integrity Means To FIG
35:50 - Making Decisions With Integrity
36:42 - Bill’s Life Lessons
43:44 - Change Is Inevitable
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/
It's time for the first episode of the Advisor Development Show with Karl Hoover. This one's a quickie to introduce you to Karl and talk about what to expect on future episodes of the program.
Key Moments:
0:47 - Show start
1:30 - Karl shares a little bit about his role at FIG
2:25 - Karl talks about his professional journey before working with FIG and gives you a peek into his personal life
3:47 - Why do this podcast? And what you can expect going forward
Be sure to check out the next episode with the show's first guest, Bill Cain.
Contact Karl:
800-527-1155
teamhoover@figmarketing.com
https://www.teamhoover.figmarketing.com/