Reflections of a Qualitative Researcher: Recent Episodes

Kirsty Boyce

A qualitative researcher gives her thoughts on the week’s current affairs and events and what this might mean in terms of shifts in consumer attitudes and behaviour.

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Reflecting on how Halloween celebrations may change due to the global pandemic.

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How is our usage of social media and online platforms evolving and how are young people faring in lockdown

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Is it important to look good and maintain beauty & exercise regimes during lockdown, and are we seeing a renaissance in old school pastimes?

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Virtual House parties, comedians on Insta and other virtual experiences that will help lift the spirits this Easter and in general during lockdown:)

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The role of food & drink during COVID-19 outbreak, how individuals and firms are innovating for the good of society ,and in these dark times we need to turn to nature for our mental health.

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Since the outbreak of COVID 19 are our attitudes and behaviours shifting? This episode poses questions such as...Are we more engaged in our local community? Will we continue to engage in more traditional pastimes? Will we consume more and more culture?