The Let's Backflip Show - Happy Hour: Recent Episodes
Ryan Freng & Backflip
AI is moving fast, and Catholic organizations are being asked to move with it without losing what makes the Church the Church. We sit down and get honest about where artificial intelligence can actually help parishes and ministries right now: operations, admin workflows, planning, and the behind-the-scenes systems that drain time and energy when staff and budgets are tight. If you care about Catholic church marketing, communications strategy, and doing more with less, this is the grounded starting point.
Then we pivot to the harder questions: generative AI art, Catholic imagery, and the deep nuance of iconography. A saint “looking right” is not the same as being right, and AI can create polished visuals that quietly miss symbols, tradition, or meaning. We talk about why human oversight matters more in sacred contexts, how to think about references and verification, and what kinds of creative AI content might be safer when it is clearly playful or surreal rather than pretending to be devotional art.
Finally, we draw a line around relationships. Discipleship is not information delivery, and no chatbot can substitute for prayer, presence, and real spiritual friendship. We also react to the rise of AI companion modes and why personifying tools can feel unsettling and unhealthy at a cultural level. If you have been wondering how to use AI with discernment while staying faithful to a Catholic mission, hit play, then subscribe, share this with a friend in ministry, and leave a review. Where do you think the real line is for AI in the Church?
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Your feed is crowded, your time is scarce, and yet the loudest voices keep shouting about AI, reaction videos, and guaranteed six‑figure shortcuts. We went deep on the marketing trends that waste attention—and the practical ways to replace them with content that earns trust and drives real results.
We start by dismantling empty reaction videos and AI‑as‑headline hype. A reaction only works when it adds context, pauses the clip, and teaches something new. “Made with AI” isn’t a benefit; outcomes are. From there, we pull back the curtain on the guru industrial complex: survivorship bias, selective proof, and “80% succeed” claims that sound compelling until you ask who got filtered out. Guarantees can be useful when they protect fit and values, but pressure sales and script‑only pitches erode credibility fast.
We also look at formats and behaviors that quietly manipulate attention—UGC that’s become home shopping with jump cuts, mobile game ads that bait you with failure loops, and design tricks that force rewatches. Then we pivot to what actually works: personalities who teach before they sell, carousels that present ideas clearly, tutorials that start at the pain point, and content marketing that’s the destination instead of the interruption. Through it all, we keep one creative filter in sight: aim for what is true, good, and beautiful, so the work helps people decide—not just click.
If you want marketing that compounds instead of annoys, this conversation lays out the playbook: give value ten times, ask once, and let proof do the persuading. Subscribe, share with a friend who needs a detoxed feed, and leave a review telling us the trend you want to retire next.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
A shiny award is nice, but here’s the tougher conversation: how do you value creative work when the return doesn’t fit neatly into a spreadsheet? We dig into real numbers, real budgets, and the mindset shifts leaders need to see video as a growth lever rather than a cost center. The catalyst was a familiar moment—sticker shock at a $15K quote for a three-minute video with social cuts. We break down the lifetime value math, show how a single ideal client can pay for the entire project, and explain why “the kid with a phone” isn’t a strategy. From there, we connect the dots between brand equity, omnipresence, and mental availability: why you remember the lawyer you see everywhere and how consistent storytelling creates preference long before a prospect fills out a form.
We also step beyond hard dollars to talk nonprofit and ministry metrics—engagement, education, donor lift—and how video shifts behavior even when revenue isn’t the primary measure. Expect candid takes on when to walk away from misfit clients, why trust beats discounts, and how to structure content that people actually care about. We share a simple scaling lens—promotion, product, people—and place video where it belongs: as proof, story, and distribution-ready fuel across the journey.
If you’ve wrestled with “What’s the ROI?” this is your field guide to better questions, smarter baselines, and iterative measurement that respects both art and science. You’ll leave with practical ways to evaluate spend, align on outcomes, and build assets that compound. Enjoy the conversation, then tell us: what would you test first to move the needle? Subscribe, share with a teammate who challenges budgets, and leave a review to help others find the show.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
What if audiences don’t just consume stories, they finish them? We dive into that idea with a wide-ranging conversation across Catholic imagination, indie cinema, saints’ lives, and the nuts and bolts of making marketing that people actually want to share. Starting with parables and tradition, we explore how stories invite each of us to bring our history, hopes, and habits to the work, transforming it in the process. That sacramental lens, seeing outward signs that reveal inward grace, becomes a practical tool for watching movies, reading difficult texts, and crafting content with integrity.
We take Tolkien and Flannery O’Connor as case studies in contrast. One fosters wonder and moral clarity; the other confronts sin and shock to reveal mercy. Both reward active participation. We unpack why an indie film like Wildcat, with layered performances and nonstandard form, can challenge expectations yet offer richer meaning, while a gorgeous production can still fail if its story collapses. The conversation then swings to documentary ethics: editing is always authorship, and “truth” needs context. Recognizing the filmmaker’s hand helps viewers engage critically without losing the human core of the subject.
Finally, we connect these ideas to modern marketing. Today’s platforms are built for co-creation, remixes, duets, stitches, and reactions. We share practical tactics that 10x engagement: short loops with a setup and payoff, prompts that invite replies, and topics sourced from real searches so content meets felt needs. The goal isn’t to game an algorithm; it’s to respect people as partners who make meaning with you. Come for the theology of story, stay for the creative playbook you can use on your next post, film, or campaign. If this resonates, follow the show, leave a review, and share it with a friend who loves stories as much as you do.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
What if the problem isn’t your budget, but your buying strategy? We break down why “pick a partner, not a price” is more than a catchy line. It’s a practical path to marketing that actually works. Instead of treating video like a commodity, we share how aligning on goals, scoping together, and planning distribution turns creative into measurable growth.
We challenge price-shopping habits with a simple test: are you comparing numbers or outcomes? You’ll hear real examples of clients who asked for a single asset but needed a smarter sequence. Fix the bottleneck first, then scale. We unpack how videos die without distribution, why paid media and SEO matter, and how content cadence keeps you top of mind long after a launch. There’s nuance too. One-off hero videos can outperform live moments at donor galas, especially when you craft the story and repurpose clips to build momentum before and after the event.
Our approach sits between a pure production vendor and a strategy-only agency. We sprint to quick wins, gather data fast, and keep iterating so every dollar learns. Expect candid talk on scope vs cost, when it makes sense to match a competitor’s “reasonable” price, and why pushback from a true partner beats a vendor’s polite yes. If you want creative that earns attention and a distribution engine that compounds it, this conversation maps the way from first brief to business impact.
Enjoyed the conversation? Follow the show, share it with a friend who’s weighing bids, and leave a review with your biggest marketing roadblock so we can tackle it next.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Ever asked a video production company for pricing only to get a frustratingly vague answer? You're not alone. In this candid exploration of video production costs, we pull back the curtain on why "how much does video cost?" might be the wrong question altogether.
We break down real numbers for the Midwest market, from bare-minimum $5,000 projects to $250,000 documentary films, while explaining the factors that drive these costs. But more importantly, we challenge the traditional thinking about video budgeting by focusing on outcomes rather than outputs.
What if your $60,000 budget would deliver more value as a $30,000 production paired with $30,000 in strategic distribution? How might quarterly productions generating 21 content pieces outperform a single "hero" video? These questions reveal the true nature of effective video marketing. It's not about a one-time expense but an ongoing strategy that feeds your marketing channels consistently.
Drawing on our experience with clients across various industries, we explain why video production costs what it does (hint: you're hiring professionals for a significant amount of their time) and why the relationship with your production partner matters more than the price tag. For businesses feeling uncomfortable with video costs, we offer a simple framework: if your investment has the potential to deliver returns many times its value, the initial price becomes less relevant than the strategic outcome.
Ready to rethink your approach to video marketing budgets? Listen now and discover why successful businesses are asking better questions than "how much?" They're asking, "what value will this create?" Share your thoughts on video budgeting challenges, and subscribe for our upcoming episode on why you should pick a partner, not a price.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Live switching technology transforms video production efficiency, allowing real-time editing during filming that saves countless hours in post-production while maintaining professional quality. We explore how this approach revolutionized a recent project where we captured 80+ educational videos in just five days.
• Live switching records final edited output during filming, eliminating extensive post-production for multi-camera setups
• Green screen keying can be monitored live to ensure proper lighting and camera angles before leaving the set
• Complex setups may require multiple switching boards for different functions (main switching, picture-in-picture, keying)
• Virtual conferences benefit greatly from live switching, allowing remote participants to interact while maintaining broadcast quality
• Software solutions like OBS can provide similar functionality for smaller setups without expensive hardware
• Recording individual camera feeds as backups (ISO recording) provides editing flexibility while still saving time
• The approach particularly shines for long-form content and projects requiring numerous deliverables
Reach out if you need help with consistent, story-driven video marketing for your brand, agency, business, association, or nonprofit.
For more information on live video production, visit https://letsbackflip.com/services/live-video-production/
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Have you ever wondered how TV shows get those perfect camera angles in tiny bathrooms, or how commercials transform ordinary rooms into extraordinary spaces? The secret lies in studio set construction, and it's more accessible than you might think.
Welcome to a fascinating exploration of production possibilities as we pull back the curtain on how custom-built sets transform marketing videos from ordinary to extraordinary. From rolling walls that reveal casino scenes to entire rooms that physically flip upside down, we share the behind-the-scenes magic that elevates storytelling through controlled environments.
We dive into our experience creating modular walls for Ho-Chunk Gaming Madison commercials, where we shot 11 different scripts across multiple set configurations in just a few days—something that would have been logistically impossible on location. For Kelly Jackson's powerful music video about domestic abuse, we engineered an entire 12-foot hinged set that could physically tilt backward, creating a visceral metaphor for instability that no amount of digital effects could match.
Even seemingly ordinary scenes benefit tremendously from studio construction. We recently built bathroom and living room sets for a commercial featuring dogs, allowing our team to position cameras at impossible angles while accommodating a large crew and managing animal talent comfortably. The control and efficiency gained from building these environments pays dividends in production quality and schedule management.
Whether you're creating marketing content, filming a documentary with staged elements, or producing narrative video, consider how set construction might elevate your production value while actually streamlining your process. Subscribe to The Backflip Effect for more insights that prove there's always a method to the marketing madness!
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Artificial intelligence isn't replacing video producers—it's revolutionizing how they work. In this eye-opening conversation, we dive deep into the practical realities of using AI tools in professional video production, revealing a landscape far more nuanced than the typical "robots taking our jobs" narrative.
We share our firsthand experiences using AI as "an army of interns" handling time-consuming tasks like location scouting, which saved days of work while we focused on creative decisions that matter. You'll hear concrete examples of how we've implemented AI across the production pipeline: generating pre-visualization imagery for client presentations, creating projected backgrounds for studio shoots, and even ethically producing voice content with proper compensation for the original voice actors.
The conversation takes a fascinating turn as we explore the ethical dimensions of AI-generated media. Where is the line between enhancement and fabrication? How do we maintain authenticity while leveraging these powerful tools? We discuss our approach to these questions, including creating contracts for AI voice usage with term limits and fair compensation—frameworks we developed despite operating in what feels like the Wild West of media production.
Perhaps most compelling is our discussion about which aspects of creative work remain distinctly human. Documentary filmmaking emerges as potentially more resilient to AI disruption because of its foundation in authentic human connection—something we believe will continue to resonate through technological advancements.
Whether you're a creative professional navigating this rapidly changing landscape or simply curious about how AI is transforming media production, this conversation offers valuable insights into adapting and thriving with these new tools. Listen now to discover how embracing AI might be the key to unlocking your creative potential rather than threatening it.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Professional video production is essential for businesses seeking to engage effectively with their audience and enhance brand credibility. High-quality visuals, compelling storytelling, and the expertise of professionals combine to create impactful video content that resonates and drives results.
• Understanding the value of professional videos
• The impact of visuals on brand perception
• Storytelling as a central element in video marketing
• Recognizing the importance of hiring professionals
• The cost-effectiveness of professional services
• Tips on when to pursue DIY versus professional production
• The role of partnerships in achieving quality content
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
This episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with 'why' to foster audience engagement, utilizing storytelling techniques, and comparing successful brands that resonate on a deeper level.
• Importance of knowing your 'why' in marketing
• Analyzing the success of Apple and Tesla
• Emotional appeal as a driver for conversions
• Case studies demonstrating the effectiveness of storytelling
• Building brand loyalty through narrative-driven content
• Balancing logical and emotional messaging in video strategies
• Innovative storytelling techniques for stronger audience connections
Discover more tips in our free guide on consistent, story-led video marketing at letsbackflip.com/guide.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
FREE KICKSTART GUIDE: https://letsbackflip.com/guide/
We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
What if I told you that the key to unlocking the full potential of your brand lies in the art of storytelling? Join us as we embark on a transformative journey of consistent, story-led video marketing. Gone are the days of fleeting celebrity interviews—now we're diving deep into the narrative that gives your brand its unique edge. With a staggering 89% of customers wanting more video content from their favorite brands, it's clear that storytelling isn't just an option—it's a necessity. We'll guide you through crafting a compelling brand narrative that not only engages but also builds lasting relationships with your audience.
Discover how to break down a captivating long-form video into dynamic, engaging snippets that keep your audience hooked across multiple platforms. With our hands-on tips and a free guide, you'll gain insider knowledge on mastering budget management and overcoming common marketing hurdles. Don’t miss out on transforming your approach from static to dynamic with these game-changing insights.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Tara Doyon, a seasoned consultant with Petrus Development, joins us for a fascinating exploration of the work-travel dynamic on the Let's Backflip Show Happy Hour. Tara's vivid tales from her travels provide a captivating backdrop to our conversation. As she shares insights from her consulting work with nonprofits, particularly within the Catholic Church, we get a glimpse into the unique challenges and enriching experiences she faces on the road. Tara’s strategies for staying grounded through local community engagement and her unwavering faith offer a refreshing perspective on managing the demands of work travel.
We take a candid look at the art of balancing personal and professional life, a challenge familiar to small business owners like Tara. Through stories of late-night conversations and humorous anecdotes about phishing scams, we uncover the importance of transparency, integrity, and authenticity in both spheres. The conversation smoothly transitions into the realm of personal growth, where we discuss the motivations and benefits of embracing challenges, whether it’s running on a treadmill or tackling a complex book. The message is clear: pushing ourselves out of our comfort zones builds resilience and enriches our lives.
Finally, we wrap up with a lively session of "Two Truths and a Lie," where Tara's intriguing statements keep us guessing. Her love for Disney and extensive travels spark a fun debate, adding a playful touch to our discussion. This episode is a delightful mix of personal stories, professional insights, and interactive games, inviting listeners to engage with the themes of growth, authenticity, and community in their own lives. Join us for this engaging journey with Tara Doyon, where work meets adventure and authenticity leads the way.
Links
- Petrus Development - https://www.petrusdevelopment.com/
- The Coddling of the American Mind - https://www.thecoddling.com/
- Alex Hormozi’s Youtube Channel - https://www.youtube.com/c/alexhormozi
- Dare to Believe Project - daretobelieveseries.com
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
What happens when three friends mix cocktails and talk shop? Join Ryan Freng and John Shoemaker as they welcome Sam Blahnik, an expert in agricultural economics, for a lively chat that starts with a discussion about the quirky concept of "corn sweats" and takes us on a journey through Sam's career from his Wisconsin roots to the State Department of Agriculture. With a Bovardier cocktail in hand, we explore the evolution of team dynamics and decision-making in today's business landscape. Discover why every employee, from the office manager to the executive assistant, plays a crucial role in shaping a company's image and sales efforts.
Business ownership isn't all meetings and bylaws—it’s also about flexibility and creativity, particularly when adversity strikes. We share insights on how Sam's company rebranded as 1848, embracing their Wisconsin heritage, and discuss the intentional structure that helps them minimize overhead. Listen in as we highlight the importance of real-world experience over formal education in some career paths, and why humility and collaboration can prevent blind spots in ownership structures. Our stories aim to shine a light on how businesses can adapt and thrive in today's ever-changing environment.
Balancing work and life isn't easy, especially in our always-connected world. We open up about the struggle between extroversion and introversion and how meaningful interactions are key to building lasting professional relationships. Our conversation shifts to the intersection of work and family, drawing parallels with past lifestyles where these aspects were more integrated, like in farming communities. Through personal anecdotes, we reflect on how intentionality in family interactions can enhance well-being and advocate for a harmonious balance that enriches both family life and professional success.
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Ever wondered what goes on in the mind of a priest when preparing a sermon? Join us for a laugh-filled conversation with Father Matthew Pearson as we navigate the art of storytelling and humor in sermons. Father Matthew gives us a peek into the challenges and joys of crafting homilies that are both impactful and concise, respecting the Pope's guidance. We also share light-hearted moments about balancing family chaos during church services, painting a vivid picture of real-life parenting adventures in a spiritual setting. It's a delightful mix of faith, family, and fun that will warm your heart and tickle your funny bone.
Curious about how historical philosophies influence modern Christian views on labor and dignity? We reflect on how figures like John Paul II and Mother Teresa have shaped our understanding of work as a means of glorifying God, despite the toil introduced by sin. This episode also touches on the journey of striving for Christian virtue and perfection, highlighting the balance between human effort and divine grace. With heartfelt personal experiences and theological insights, we connect time-honored wisdom to today's practices of positive self-talk and personal growth.
Art, faith, and the unexpected meet in our exploration of documentary filmmaking as a spiritual journey. Discover how trusting the creative process can lead to authentic storytelling, as illustrated by the memorable encounter with "Orange Jacket Man." His skepticism and reflection on faith bring depth to our conversation on aligning personal desires with God's will. We share stories of spiritual growth, the release of false expectations, and the pursuit of peace through prayer. From the profound impact of eloquent speakers to the excitement of the upcoming National Eucharistic Congress, this episode is a rich tapestry of faith, creativity, and community.
Links
- The Way by Josemaria Escriva: https://www.amazon.com/Way-Essential-Classic-Opus-Founder/dp/0385518293
- Dare to Believe: daretobelieveseries.com
For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com
Ever wondered how to balance marathon training with a full-time job, or what it takes to transition from college life to a professional career seamlessly? This episode promises you a rollercoaster of insights and personal stories as we introduce our new full-time staff members, Alexis and Maria. Alexis takes us through her journey from college graduation to becoming our editor and producer, while Maria shares her rich five-year history with us and her ongoing studies in communications and recording arts. We even plunge into the fascinating realm of collegiate band sponsorships, Maria's marathon training, and the crucial role of community support, proper footwear, and nutrition.
Balancing work, fitness, and nutrition post-college can feel like walking a tightrope, but we've got some pro-tips to share. Drawing from our own experiences of running during high school and college, we discuss how to adapt to new routines after graduation. From meal prepping and avoiding processed foods—thanks to advice from a dietitian mother—to significant life changes such as wedding planning and moving in with a partner, we emphasize the need for communication and intentionality in relationships. These transitions can be smooth if you're prepared, and we've got all the tips you need.
Maria’s journey into her junior year of college offers insightful lessons on time management and productivity. From hustling multiple side gigs over the summer to mastering productivity methodologies such as time blocking, Maria reveals how she juggles it all. We also explore the benefits of books such as the Entrepreneurial Operating System (EOS) for setting goals and boosting productivity. Wrapping up, we share personal anecdotes on continuous skill growth and leadership versatility, including Alexis' unexpected rise to the presidency of Badger Catholic. Tune in for a jam-packed episode full of practical advice and inspiring stories!
Links
- Pints With Aquinas: https://pintswithaquinas.com/
- Backflip’s First Pilgrimage Blog: https://letsbackflip.com/2024/07/backflips-first-pilgrimage-national-eucharistic-congress/
- Jason Evert SEEK 23 Keynote - The Church Needs More Saints: https://youtu.be/ULqAf6fbVuE?si=Q-S_sWI1awzTVIio
- The Chosen Docuseries - Johnathon and Jesus: https://www.amazon.com/CHOSEN-DOCUSERIES-JONATHAN-JESUS-S1/dp/B0CQ3K1F7P
- Power In My Hands: https://powerinmyhandsthemovie.com/
- Ask Christopher West: https://askchristopherwest.com/
- Abiding Together: https://www.abidingtogetherpodcast.com/
- Daily Nothings: https://thedailynothings.com/
- Ryan’s TikTok: https://www.tiktok.com/@thebitlifeshow
Can technology truly bridge the gap between generations, or does it create an unbridgeable chasm? Join us for an engaging conversation with Katie Kennedy as we sip our drinks and reminisce about our shared experiences with the Chamber of Commerce. We dive into the power of relational marketing and the importance of community connections.
Remember the days when you had to rely on memory and gas stations for navigation? Our nostalgic journey takes a humorous turn as we reminisce about evolving communication methods and the unsettling feeling when technology lets us down. From the simplicity of landlines to the complexity of GPS, we contrast past experiences with today’s constant connectivity. We also explore how different generations perceive technological advancements and the struggle to balance screen time with real-life interactions, sharing personal anecdotes that will make you both laugh and contemplate.
Ever wondered how modern marketing can balance creativity and authenticity? We discuss the enduring principles of health and fitness amidst modern dietary fads and reflect on the art of marketing complex ideas. Celebrate with us as we acknowledge Katie’s achievements and wrap up with some humorous and unexpected personal stories, leaving you both entertained and inspired.
Links
- Greater Madison Chamber of Commerce
- Website: https://madisonbiz.com/
- LinkedIn: https://www.linkedin.com/company/greater-madison-chamber-of-commerce/
- Laborem Exercens (The Dignity of Work): https://www.vatican.va/content/john-paul-ii/en/encyclicals/documents/hf_jp-ii_enc_14091981_laborem-exercens.html
- The Youthquake Movement: https://en.wikipedia.org/wiki/Youthquake_(movement)
- The Clogging Trailer: https://www.theclogging.com/
- KennedyC Website: kennedyc.com
Have you ever wondered about the true authenticity behind "world's best" claims? This week on the Let's Backflip Show Happy Hour, join Ryan Freng and special guest Brandon Gries as they kick off with a 30-second dance party and a hilarious discussion inspired by the movie Elf. We dive into Brandon’s unique listening habits and how they mirror his stress levels, offering a fun glimpse into his mental state through his music and podcast choices. Plus, you won't want to miss the story behind the "world's best" coffee gifted to Brandon, sparking a conversation that's both amusing and thought-provoking.
Our journey continues with a reflective look at our experiences on the film festival circuit with "Bare Metal." We share the ups and downs, from the initial blow of not making it into the Bloomberg Film Festival to the triumphs that followed. Along the way, we touch on the importance of storytelling in digital infrastructure, recounting how our film has become a teaching tool at UC Berkeley and the challenges of managing public links to comply with festival rules. This segment is a treasure trove of insights for anyone navigating the complex world of film festivals and digital storytelling.
Wrapping up, we explore the fascinating process of modernizing classic tales like "A Christmas Carol" for today’s audience. Discover how we reimagined Scrooge to be more relatable, drawing parallels to modern figures and delving into moral ambiguities. We also discuss the emotional impact of storytelling, the importance of identity-based habits, and maintaining a balanced lifestyle. From philosophical musings to practical advice, this episode is a rich tapestry of creative collaboration, community engagement, and the power of meaningful connections. Join us for an episode filled with laughter, reflection, and inspiration.
Links
- Bare Metal - https://youtu.be/Al04ho-saMU?si=JHqImwVsYSE77ulx
- Get to Know Nate Bargatze in Seven Jokes - https://youtu.be/37H2OkU2XVE?si=yjfYZ8VowPAmwNhb
- The Power of Habit by Charles Duhigg - https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
Ever wondered how a top cinematographer stays on top of his game in the ever-changing landscape of filmmaking? Join us as we chat with Jordan, a seasoned director of photography and cinematography, about navigating the unpredictable nature of the industry. From the winter slowdown to the relentless hustle, we share firsthand experiences on keeping the business thriving. Plus, Jordan unveils his fitness secrets, including his go-to Peloton app for strength training, and how staying physically active ensures he has the stamina for those grueling long shoots.
Shifting gears, we dive into the "If It Fits Your Macros" (IIFYM) diet, a flexible eating approach that somehow accommodates both salads and ice cream. The conversation then takes a creative turn as we dissect the collaborative process behind our latest short film project. Communication and teamwork are the stars here, helping to shape and bring our creative vision to life.
As we peel back the layers of filmmaking, we tackle the art of script reading and the crucial need for early dialogue with directors to sync up creative ideas. The challenges of working on low-budget projects require an unmatched level of adaptability. Tune in for a rich discussion on balancing meticulous planning and the nimbleness needed in the fast-paced world of filmmaking.
Links
- Peloton - https://www.onepeloton.com/
- Renaissance Periodization - https://www.youtube.com/channel/UCfQgsKhHjSyRLOp9mnffqVg
- Jeff Nippard - https://www.youtube.com/@JeffNippard
- Mike Matthews - https://www.youtube.com/channel/UCGTAq2MQb2DsQi2KTMi0Jgw
- Burn Away Cakes - https://www.tiktok.com/@nathaliescakes/video/7326235115850321195?lang=en
- JAKE'O - Feel Your Love (Official Music Video) - https://youtu.be/t3bzI3ebRI8?si=5zDzoqEfDQ2Sjrxi
- Jordan’s Website -https://www.jordanhpost.com/
Curious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a talent agency in Nashville to leading marketing efforts for prominent brands. We delve into her innovative approach to problem-solving, her recent ventures into VR marketing, and how team dynamics can spark groundbreaking ideas.
We also uncover the intricate game of measuring ROI in higher education marketing. Chelsea opens up about the real-world challenges of gauging success through metrics like click-through rates and landing page visits. Listen to her share game-changing strategies that have revolutionized student engagement, such as VR videos and direct mail pieces with VR goggles. Discover why setting realistic goals and fostering teamwork amidst the pressures of marketing campaigns is crucial to achieving significant results.
But that's not all—get a taste of local culture as we share dining gems in Madison and Monona, recount the rollercoaster journey of Chelsey's band Honey Shot, and discuss our favorite psychological thrillers. Plus, enjoy a lively round of "Two Truths and a Lie" with Chelsey, revealing surprising facets of her life and career. This episode is a must-listen for anyone intrigued by marketing, creativity, and the vibrant experiences that shape us.
Have you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who shares his remarkable journey through various roles in media and education.
Steve is an awesome friend who is one of our favorite people to run into at all the professional events we do. He’s always a joy. Grab your favorite libation and tune in for the fun.
Topics in this Episode
- (00:00:32) Who is Steve Donovan?
- (00:02:41) Meet Steve.
- (00:03:24) What are we drinking?
- (00:15:08) Freelancing is just as safe as a full-time job.
- (00:17:36) How do you know when to add a team member?
- (00:23:50) Passive income opportunities.
- (00:27:09) Thoughts on Crypto.
- (00:30:12) Stronger Sun Prairie.
- (00:36:11) Seeing the Positive.
- (00:54:32) What was the review process like with the client?
- (01:00:14) Watermarking.
- (01:02:37) Movie and show recommendations.
- (1:09:19) Two truths and a lie.
- (1:18:32) Is That Guy Dead Yet Podcast.
LinksStronger Sun Prairie: https://www.sunprairiemediacenter.com/sun-prairie-media-center-releases-documentary-on-2018-gas-explosion/
Waterflip: https://youtu.be/2lMz8iqhcSY?si=rwC6Q3RvYOVc938y
Is That Guy Dead Yet: https://open.spotify.com/show/3BEgmWycJKL2WDjXIPEnBL?si=9a4c84b551004caf
We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out.
Topics in this Episode* (00:02:25) What are we drinking? * (00:04:19) Who is Alexis? * (00:05:28) Why did Alexis major in journalism? * (00:09:42) Would you switch majors for your senior year? * (00:11:15) Class projects. * (00:14:58) Dangerous video stunts. * (00:17:47) Do you even know what a VHS is? * (00:22:17) The Harry Potter girl. * (00:30:29) How did we find Alexis? Or did she find us? * (00:35:25) Going to college to network? * (00:40:45) Connections can only get you so far. * (00:41:42) What does Alexis like about being on the Backflip team? * (00:46:08) Can a journalism degree help prepare someone for video production? * (00:55:11) Editing a magazine. * (00:56:47) Learning filmmaking techniques and education. * (01:00:10) Bringing filmmakers with real set experience into the classroom. * (01:08:05) Ethical implications of AI and technology. * (01:17:25) Manipulating reality in documentary photography. * (01:18:30) A misleading photo of Obama. * (01:21:30) Salvador Dalí donkey falling. * (01:25:20) Two truths and a lie.
Links* Obama photo: https://www.theguardian.com/media/greenslade/2010/jul/06/the-economist-news-photography * Zipline off of a Starbucks in MI: https://www.mackinawcity.net/mackinawcity/business/Adrenaline_Falls_Adventure_Zipline/180/#:~:text=History * Steve Donovan episode: https://www.youtube.com/live/43WwEaCT4Y8?si=rNIEbP6Fp8fN3Drd * Chelsey Bowers episode: https://www.youtube.com/live/a5fHKP61yZo?si=Eh9qL1wnF-XQAaB8 * Dare to Believe Series: https://youtu.be/VS3CYsDHvGU?si=9tpkdu0nNUTFi6mv
Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years!
Topics in this Episode:* (00:02:15) Introducing our guest. * (00:04:28) Who is Jill and what does she do? * (00:07:40) What is one of the biggest challenges you encounter in your work? * (00:08:23) How do you one up yourself? * (00:11:45) Local TV stations don’t charge for commercial production? * (00:13:29) What does the process look like when you are working with a new client, how much input do they give vs what you recommend? Do they listen? * (00:14:13) The Jim Doyle process. * (00:16:03) How did Jill get into creative? * (00:23:47) Jill’s comedy career. * (00:27:07) Working with celebrities. * (00:34:00) Moving to a bigger market? * (00:37:32) Living in Madison. * (00:42:14) Work life balance. * (00:45:19) How do you work within the constraints of free commercial production? * (00:50:40) Fun production stories. * (00:54:10) Involvement in AdFed. * (00:58:40) What was Covid like for news agencies? * (01:04:21) Shooting commercials during Covid. * (01:09:27) What is one of Jill’s favorite projects? * (01:15:05) What are we drinking? * (01:16:00) Two truths and a lie.
It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun.
Topics in this Episode:* (00:02:41) An interesting year for Super Bowl commercials. * (00:05:14) Take 2. * (00:07:55) How did Andy Wallman become the Super Bowl ad guy? * (00:10:10) Celebrity endorsements. * (00:11:58) Bud Light Hold | Easy To Drink, Easy To Enjoy. * (00:21:10) The Busch Guide: Cold + Smooth Survival Skills. * (00:26:18) The risk of leveraging pop culture. * (00:33:02) Pop Corners Breaking Bad Super Bowl Commercial | Breaking Good. * (00:41:18) Uber One - One Hit For Uber One. * (00:47:03) Bradley Cooper and His Mom Attempt A T-Mobile Commercial. * (00:51:41) The Roast Of Mr. Peanut. * (00:54:17) M&M's Super Bowl Commercials. * (01:00:25) "Premature Electrification" | Ram Trucks. * (01:03:05) Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog 2023 Super Bowl Commercial. * (01:12:06) Tubi Interface Interruption. * (01:13:54) Tubi Rabbit Hole. * (01:16:22) Disney100 Special Look. * (01:17:35) Be Childlike / Love Your Enemies * (01:20:24) Rémy Martin | Inch By Inch Featuring Serena Williams. * (01:20:58) NFL Super Bowl LVII Commercial || Run With It. * (01:25:30) Andy’s least favorite ad. * (01:28:29) John’s ad picks. * (01:39:29) Ryan’s ad picks.
Links:* Bud Light Commercial. -https://youtu.be/azCNwGnxq0s?si=Dsw1-lcaQ2eU11Rz * Busch Guide: Cold + Smooth Survival Skills. -https://youtu.be/8B3G9nQUcb8?si=mW6eGdQY0yGIBVJ- * Pop Corners Breaking Bad Commercial | Breaking Good. -https://youtu.be/GPeezAty2u4?si=VsvJ8LRtKqOpPlK7 * Uber One Commerical -https://youtu.be/RwMKFgH0G0g?si=oIpjvLbqEz5tYkd3 * Bradley Cooper and His Mom Attempt A T-Mobile Commercial. -https://youtu.be/p2MlCg2S5Qc?si=PUuT9wQLiIczF0M_ * The Roast of Mr. Peanut. -https://youtu.be/yeC-5SS7NG4?si=lT3s_29ZP5bKMf-I * M&M's -https://youtu.be/1vzdf-98LZY?si=6CtIcgdTrFnow-je * "Premature Electrification" | Ram Trucks. -https://youtu.be/gNjc_S84I64?si=VoduFTqnqr2Nus9l * Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog-https://youtu.be/IAIo-pUDl0s?si=wErDbwvZQJNmQSES * Tubi Interface Interruption. -https://youtu.be/s4mUEYQAgsM?si=4pWsnrrudXxUkNTZ * Tubi Rabbit Hole. -https://youtu.be/GtyxWvifru8?si=e7YKdu_BfVPjgtU0 * Disney100 Special Look. -https://youtu.be/VPK_JIM6Hi0?si=zkl-Y40Lqj5ijDZp * Be Childlike. -https://youtu.be/ogLX2heol5E?si=Rk5gNmGqgDtkYqHq * Love Your Enemies. -https://youtu.be/f5x1RyJOwP8?si=UOyXOjP3I0v-nUR_ * Rémy Martin | Inch By Inch Featuring Serena Williams. -https://youtu.be/ex1P-cXIKUE?si=QvwpJtiaUqYh8tW2
In this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Whodunnit Murder Mystery!
Topics in this episode:* (00:04:17) What does Brandon do? * (00:06:40) Why was Brandon in our Christmas video!? * (00:09:11) From engineer to film producer. * (00:13:26) The Bloomberg film festival. * (00:19:58) The Christmas video reveal. * (00:45:06) Themed Christmas cards. * (00:50:21) Is there time to appreciate the project? * (00:55:15) Bare Metal. * (01:09:40) The hunt for b-roll. * (01:21:42) How do you get the average person to care about the infrastructure of the internet? * (01:24:51) Day in the life of Twitter employee. * (01:38:47) Copyright vs trademark. * (01:45:20) Two truths and a lie. * (01:59:11) How many film festivals?? * (02:04:34) The artbook of the internet. * (02:08:46) The Age of Surveillance Capitalism.
Links:* Watch Backflip's Whodunnit Murder Mystery! - https://www.youtube.com/watch?v=bfJgz3GRAbc * Watch Bare Metal! - https://www.youtube.com/watch?v=Al04ho-saMU * Don’t say Velcro!? - https://www.velcro.com/original-thinking/the-velcro-brand-trademark-guidelines/dont-say-velcro/ * Day in the life of a Twitter employee. - https://www.youtube.com/watch?v=ciiJJtP1xXQ * Mike Rowe’s reaction. - https://www.youtube.com/watch?v=5DD352it0Js * The Age of Surveillance Capitalism. - https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism
In this Happy Hour podcast, John, Ryan, and Max are chatting with Laura Gallagher about how the pandemic affected The Creative Company, her goals for the future, and hypothetical time traveling questions from Max!
In this Happy Hour podcast, John and Ryan are chatting with Kate Prehn about her involvement with the Fitchburg Teen Center, engaging with UW Alumni, and her thoughts on whether or not college may be the right path!
In this Happy Hour podcast, John and Ryan are chatting with the Backflip team about some of the awards they won at the 2022 American Advertising Award show! Timestamps (4:51) Our first guest…. Scott Pfeil! (7:57) Miami Scott! (20:14) Emily and Hannah! (25:57) What does it mean to win awards? (41:04) The other guys. (47:02) […]
The post 83 – Celebrating the 2022 Addy Awards first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Laura Borkenhagen and Andrew Carlson about web, marketing, and ministry! Timestamps (8:47) Who is Laura and what is her role at Fort Wilderness? (18:19) Who is Andrew and what is his role at Fort Wilderness? (21:57) Following the call while still using your talents. (26:48) What does […]
The post 82 – Fort Wilderness – Marketing & Ministry first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Adam and Andrea Parikh about targeted advertising, their craziest ad placement, and TikTok. Timestamps (8:46) Who are Adam and Andrea Parikh? (12:33) Digital out of home marketing. (16:02) Should you advertise in every medium? (18:23) Adam’s face on a billboard? (22:32) What is the craziest place Adam […]
The post 81 – Adam and Andrea Parikh first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Tyler Kortekaas about how he ended up in Madison studying film production and why he makes films. Timestamps (6:40) Who is Tyler Kortekaas? (7:32) Tyler’s first video project. (8:08) NLE’s. (19:39) What did Tyler find interesting about film. (22:28) Tyler’s favorite writers. (29:49) How did Tyler end […]
The post 80 – Tyler Kortekaas – New Guy first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Edmundo Reyes about two of his projects, Revive Parishes and Real + True. Timestamps (11:13) Who is Edmundo Reyes? (28:10) Real + True. (54:35) Producing high quality Catholic content. (59:54) Preparing kids to make their own choice. (1:14:45) Two truths and a lie. Transcript Ryan Freng 4:11 […]
The post 79 – Edmundo Reyes – Missionary & Entrepreneur first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Emily Shea about TikTok marketing, virtual events, and time management techniques. Timestamps (11:12) Who is Emily Shea? (19:19) S&B’s 75th anniversary. (28:01) TikTok marketing. (37:36) What gets Emily up in the morning? (40:10) Staying focused. (58:12) Virtual events. (1:03:05) The limits of technology. (1:05:06) How did Emily […]
The post 78 – Emily Shea – Partner, Executive Creative Director – Stephan & Brady first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Daniel Kinney about His business ‘The Diligent Company’, what it’s like to be a one man band and lessons that he has learned in the industry. Timestamps (4:28) Who is Daniel Kinney? (6:24) One man band? (7:35) What does a work week look like for Daniel? (22:17) […]
The post 77 – Staying Diligent with Director Daniel Kinney first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Steve Kroll and Jordon Meyer about the mysterious world of PPC and what it’s like to be a digital agency. Timestamps (6:40) What is Jordan watching right now? (8:04) Who is Jordan Meyer? (9:20) What is Steve watching right now? (12:10) Who is Steve Kroll? (14:47) Who […]
The post 76 – Let’s get Granular – We’re talking PPC on this week’s Happy Hour first appeared on Backflip.
In this Happy Hour podcast, John and Ryan are chatting about the pre-production that goes into Backflip’s annual Christmas video! Timestamps (4:24) Christmas video origins. (21:21) Backflip’s approach to their Christmas videos. (26:15) Where we’re going there is no box. (53:27) Crew with no budget. Transcript Ryan Freng 1:58 Hello and welcome back to another […]
The post 75 – Let’s make a Christmas Video first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Nathan Stevens and Matthew Roth about documentary filmmaking and narrative shorts, with a focus on exploring the complexities of faith. Timestamps (8:15) Who are Nathan and Matthew and what is their story? (10:24) How did Matt start making films? (13:16) Nate’s origin story. (16:57) Enjoyable Christian media? […]
The post 74 – Documentary Filmmaking with Nathan Stevens and Matthew Roth first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Fr. Tait Schroeder about the Congregation for the Doctrine of the Faith, discipline within the Catholic Church and Covid in Rome. Timestamps (13:09) Who is Fr. Tait Schroeder? (19:19) What is the Congregation for the Doctrine of the Faith and what role does Fr. Tait fill? (35:12) […]
The post 73 – Fr. Tait Schroeder – Rome, The Inquisition and COVID first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Carolyn Averill about a big website we just redesigned for her. Joining us will be Hannah Hess, designer, and Emily Wenman, developer, here at Backflip. Timestamps (5:21) St. Ambrose website redesign. (21:23) What was the most challenging part of the process for Hannah and Emily? (26:58) How […]
The post 072 – Carolyn Averill, Hannah Hess, Emily Wenman – Web Talk first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Matthew Pearson about his vocation, the Vatican during COVID, and Breaking Bad! Timestamps (9:27) Who is Matthew Pearson? (13:01) What led Matthew to study media? (22:00) Where stage of the seminary is Matthew in? (30:23) How does Matthew see his interest in media carried out in his […]
The post 071 – Matthew Pearson – Diocese of Madison Seminarian first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Lynne Fraser about German beer hall party’s, film school, and the challenge of innovation. Timestamps (12:20) Who is Lynne Fraser? (24:24) Good Fortune. (27:58) Ski Team. (30:41) German beer hall party. (35:15) Agencies. (48:29) Film school? (1:03:06) What innovations is Lynne excited about? (1:23:18) Two truths and […]
The post 070 – Lynne Fraser – Content Producer & Visual Storyteller first appeared on Backflip.
In this Happy Hour podcast, John and Ryan are chatting about software that they use to keep productions running smoothly. Timestamps (6:31) Studio Binder. (18:43) Frame.io (27:46) Dialpad. (40:02) Basecamp. (46:27) Notion. Transcript Ryan Freng 2:18 What’s up world? I’m Ryan Freng, co creative director here at backflip. And joining me as I say always, […]
The post 069 – Hostful – Our Favorite Production & Agency Software first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Max Olmsted about life at Backflip, VFX, and The Top Hat Balloon Show. Timestamps (7:18) Who is Max Olmsted? (11:28) The interview. (17:38) Jordan Johnson. (26:37) Story time. (32:30) VFX. (39:15) Life at Backflip. (42:46) The Top Hat Balloon Show. (45:40) How does Max stress out? (54:50) […]
The post 068 – Max attack is back jack! first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Benny Rose about being a father, music, and pop culture. Watch the chat here: https://www.youtube.com/watch?v=8lGmJb-D-DI Timestamps (6:40) Who is Benny Rose? (15:35) Pop culture. (17:12) The Toys That Made Us. (21:36) Conventions. (26:06) Being a father. (30:28) Not the drummer. (44:02) How do you produce remotely? (50:30) […]
The post 067 – Benny Rose – Musician, The Neon Arcadia first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with good-friend and co-conspirator Rob Pero about traveling for work, life at home, and fitness. Watch the chat here: https://www.youtube.com/watch?v=kb1ORykXhdM Timestamps (5:51) Who is Rob Pero? (7:13) What is a regular day look like for Rob? (10:00) How does Ryan handle all the work travel? (25:42) Introvert or […]
The post 066 – Rob Pero returns! first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Apache Danforth about public relations and project management. Watch the chat here: https://www.youtube.com/watch?v=a2ilT9zh_ko Timestamps (6:05) Who is Apache Danforth? (10:52) Sovereign nations. (13:34) Growing up on a reservation. (16:26) Apache’s traditional name. (20:10) Family trees. (29:53) Pow wows. (42:52) How do you fix historical injustices? (45:17) Human […]
The post 065 – Apache Danforth – Public Relations & Project Manager at Perodigm Media first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Cord Young & Dave Hibler about red light therapy, adult onesies, and business during a pandemic. Timestamps (10:30) What do Dave and Cord do? (15:09) Which onesie is Dave and Cord’s favorite? (19:47) How did Forever Lazy begin? (21:58) How did someone source manufacturing in 2009? (24:41) […]
The post 064 – Cord Young & Dave Hibler – Hooga Health & Forever Lazy first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Brent & Peggy Hoffman about entrepreneurship. Timestamps (8:16) Who and where is Peggy Hoffman? (11:55) Has Peggy always led an active lifestyle? (29:11) What do Brent and Peggy do? (49:45) Seal team 6. (55:26) Working with different sleep schedules. (1:06:28) Tattoos. (1:18:24) Double standards? (1:24:47) Two truths […]
The post 063 – Entrepreneurship with Brent & Peggy Hoffman first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Fr. Scott Jablonski and Marc Laudonio about conversion, vocation, and basketball. Watch the chat here: https://www.youtube.com/watch?v=H4tCJ6qtDZs Timestamps (7:05) Who is Fr. Scott Jablonski? (9:28) Who is Marc Laudonio? (14:22) Working with your best friend. (22:46) How do friends have both a good personnel and professional relationship? (38:43) […]
The post 062 – Fr. Scott Jablonski & Marc Laudonio – Conversion, Vocation & Basketball first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Fr. John Putzer and Carolyn Averill about the priesthood, and virtual events. Watch the chat here: https://www.youtube.com/watch?v=uOOrRdvPtSg Timestamps (11:22) Who is Fr. John Putzer? (16:52) Fr. John’s day to day. (19:21) Axis & Allies. (23:45) What are the different roles a priest can fill within the Catholic […]
The post 061 – Priesthood, Travel and Virtual Events with Fr. John Putzer and Carolyn Averill first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Eli Fhima about his role as Director of Operations at Fhima’s in Minneapolis. Watch the chat here: https://www.youtube.com/watch?v=5UDg_9TeGrs Timestamps (3:46) Who is Eli Fhima? (5:22) The setting. (15:26) Can the maître d’ hang? (22:45) How do John and Ryan process the heavy stories they tell? (34:43) How […]
The post 060 – Restaurant Director of Operations with Eli Fhima first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Sarah Noonan about her role as Social Media Director for the Wisconsin Historical Society. Watch the chat here: https://www.youtube.com/watch?v=pTkg9mC7fMI Timestamps (5:23) Who is Sarah Noonan? (10:49) A finger in every pie. (12:32) Moving to social. (22:18) What does the Wisconsin Historical Society do? (28:20) Does the WHS […]
The post 059 – Social Media for the WI Historical Society with Sarah Noonan first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Megan McDuffee about her work in music for video games. Watch the chat here: https://www.youtube.com/watch?v=CZydT7lIOpg Timestamps (2:31) Shootin’ the breeze. (20:31) How did Megan get into music? (22:31) River City Girls. (27:04) Writing music for video games. (31:01) Who are Megan’s musical influences? (32:37) Classical and electronic […]
The post 058 – Video Game Music with Megan McDuffee first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy Award-Winning directing. Watch the chat here: https://www.youtube.com/watch?v=Cfm7F_WQVqQ Timestamps (15:43) Catching up with Michael. (20:36) What does Michael do with scripts once they are finished? (34:15) What is the challenging part of Michael’s job? (41:59) Out of the box thinking. (49:28) Script switching. […]
The post 057 – Emmy Award-Winning Directing with Michael Graf first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Shane Reinbold about marketing and ministry. Watch the chat here: https://www.youtube.com/watch?v=LuMO2hkHeQE Timestamps (6:19) Who is Shane Reinbold? (11:28) How did Shane get into ministry? (15:41) Skillsets. (18:54) Shane’s faith story. (24:58) Marketing. (1:09:06) Making beautiful work. (1:13:07) Patek Philippe ad. (1:16:39) Two truths and a lie.
The post 056 – Marketing and Ministry with Shane Reinbold first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Angela Hineline about producing the musical Singin’ in the Rain virtually. Watch the chat here: https://www.youtube.com/watch?v=59QSAJe_yD8 Timestamps (4:51) Who is Angela Hineline? (7:24) Quality not quantity. (10:48) Delayed because of Covid. (15:54) The film elements of Singin’ In The Rain. (22:28) Jeff the cinephile. (26:29) What was […]
The post 055 – Producing a Virtual Musical with Angela Hineline first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Ryan Orr about editing and up-cycled art. Watch the chat here: https://www.youtube.com/watch?v=1ZOpkaXgOyE Timestamps (3:27) Who is Ryan Orr? (7:11) Upcycling. (11:22) What is it like creating commissioned art? (18:45) How long do Ryan’s projects take? (30:04) Ideation. (36:45) Is Ryan organized? (40:53) Editing. (50:28) Switching from Adobe […]
The post 054 – Editing and Up-Cycling Art with Ryan Orr first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Ryan Dembroski about his roles as producer, pilot, filmmaker, and YouTuber. Watch the chat here: https://www.youtube.com/watch?v=pdfA5hY263s Timestamps (3:07) Who is Ryan Dembroski (7:31) Staying local vs moving to LA. (14:19) Ryan and the pandemic. (23:51) UWM. (27:52) Working with what you have. (36:55) Best Milwaukee frozen custard? […]
The post 053 – Production and Filmmaking with Ryan Dembroski first appeared on Backflip.
In this Happy Hour podcast, we’re chatting account management and producing with Julia Smith. Watch the chat here: https://www.youtube.com/watch?v=dm13smXKvdM Timestamps (6:15) Who is Julia Smith? (15:12) Directing. (18:17) Backflip layoff (23:08) Be Grounded: Mental Health & Yoga Therapy (1:00:29) Podcasting (1:04:47) Two truths and a lie.
The post 052 – Account Management and Producing with Julia Smith first appeared on Backflip.
In this Happy Hour podcast, we’re chatting music and composing with Joshua Stromer. Watch the chat here: https://www.youtube.com/watch?v=mbzvVs8wSa8 Timestamps (2:36) Who is Joshua Stromer? (3:27) How do you teach music during a pandemic? (11:12) Josh’s kids. (16:22) How did John and Ryan meet Josh? (18:44) The first project. (21:52) EV Land – Electricity (47:29) Who […]
The post 051 – Music and Composing with Joshua Stromer first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Brent King, Communications Director for the Diocese of Madison. Watch the chat here: https://www.youtube.com/watch?v=ec2axxmkT18 Timestamps (5:00) Brent’s origin story. (24:24) Creating high quality content. (28:41) Priests for Our Future Campaign. (41:42) What are the challenges of being a communications director for a diocese? (45:11) What was Brent’s […]
The post 050 – Communications for the Diocese of Madison with Brent King first appeared on Backflip.
In this Happy Hour podcast, we’re chatting about our Christmas video, Backflip to the Future with our editors, Jeff and Andrew Watch the chat here: https://www.youtube.com/watch?v=6ShNzHg0Sxc Timestamps (9:39) How does Backflip come up with it’s Christmas videos? (15:45) Fleshing out the script. (19:27) How was Andrew’s experience working on this Christmas video? (23:18) Video breakdown. […]
The post 049 – Backflip to the Future Behind the Scenes first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy award-winning writing and directing. Watch the chat here: https://www.youtube.com/watch?v=J2fC7MBmFOg Timestamps (3:11) Who is Michael Graf? (15:59) The Last Indian War. (20:36) What does optioning a script mean? (22:10) What is the ideal optioning scenario? (27:02) How has the transition to online/remote work […]
The post 048 – Writing and Directing with Michael Graf first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Sarah Kochan about entrepreneurship. Watch the chat here: https://www.youtube.com/watch?v=tSAizVLYPz8 Timestamps (3:32) Who is Sarah Kochan? (4:51) Sarah’s origin story. (10:31) How has the switch to online learning worked for Sarah? (12:43) Sarah’s second business. (15:09) Does Sarah help people with more basic business coaching? (16:47) How do […]
The post 047 – Building Your Best Business with Sarah Kochan first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Carolyn Averill about turning an in-person gala to a livestreamed event. Watch the chat here: https://www.youtube.com/watch?v=ySLEyOshls0 Timestamps (4:30) Who is Carolyn? (7:45) The first ever virtual St. Ambrose Gala. (9:15) The inspiration for the event. (13:01) What are the pros and cons of a virtual event. (25:18) […]
The post 046 – From Gala to Livestream with Carolyn first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat about hunting, shopping and thankfulness. Watch the chat here: https://www.youtube.com/watch?v=v9aWasVP3-M Timestamps (3:42) Opening weekend hunt! (50:34) Thankfulness. (59:22) What are John and Ryan thankful for?
The post 045 – Hunting, Shopping, and Thankfulness first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Ashley Taylor about her advertising experience. Watch the chat here: https://www.youtube.com/watch?v=4hdw3mMLgt0 Timestamps (5:18) Who is Ashley Taylor? (8:03) Ashley’s transition to AAF president. (11:12) What has it been like for Ashley to be the AAF president during a pandemic? (15:36) What does an account executive at NBC […]
The post 044 – Advertising with Ashley Taylor first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Joe Fulton about his editing experience. Watch the chat here: https://www.youtube.com/watch?v=p3RCoiMQ9c0 Timestamps (4:12) Who is Joe Fulton? (22:42) From high school video projects to Emmy nominated. (25:01) How was the move from the Midwest to LA? (29:33) NLE software. (51:24) Remote directing/consulting. (52:32) Studying with the Cowboy. […]
The post 043 – Editing with Joe Fulton first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Molly Luksik about her experience with ballet and starting her own studio. Watch the chat here: https://www.youtube.com/watch?v=chcCdrOJ6zY Timestamps (7:48) Who is Molly? (9:26) What is being a professional ballerina like? (21:57) How has the transition been from professional ballerina to opening your own ballet academy? (23:49) Imposter […]
The post 042 – The Business of Ballet with Molly Luksik first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Chad Halverson about drone tips and tricks. Watch the chat here: https://www.youtube.com/watch?v=PnCFUxYOb3I Timestamps (3:50) Who is Chad? (19:55) Drone stuff! (20:55) Chad’s reel. (31:47) Chad’s first drone crash. (38:49) Drone insurance. (52:15) Flying at night. (59:07) Has Chad ever done any international drone work? (1:02:47) FAA authorization […]
The post 041 – Drone Tips and Tricks with Chad Halvorsen first appeared on Backflip.
In this Happy Hour podcast, we’re chatting with Tom Kermgard of Kingdom Filmworks about Commercial Production and getting things done while still having fun. Watch the chat here: https://www.youtube.com/watch?v=ibsdvtCYSd8 Timestamps (3:47) Who is Tom Kermgard? (18:26) From copywriter to Kingdom Filmworks. (24:53) What are the qualities you need to make it as a producer? (29:18) […]
The post 040 – Commercial Production with Tom Kermgard first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Luke Kolarsky about studio and live production. Watch the chat here: https://www.youtube.com/watch?v=kwFEfNNEJpw Timestamps (3:18) Who is Luke? (5:56) What is it like being a jack of all trades at Backflip? (12:08) The Backflip studio demo reel. (14:37) Luke’s favorite studio set/project. (18:01) How long did […]
The post 039 – Studio & Live Production Behind the Scenes with Luke Kolarsky first appeared on Backflip.
In this Happy Hour podcast, we’re going to go behind-the-scenes and talk about how we pulled EV Land together. We’re going to watch the short film and walk frame by frame to show you how we made the magic. Watch the chat here: https://www.youtube.com/watch?v=sJTkkZCd5JI Timestamps (14:45) Watching EV Land. (28:58) How has EV Land been […]
The post 038 – EV Land Behind the Scenes with Charles Warner first appeared on Backflip.
In this Happy Hour podcast, Charlie, from MGE, is joining us to share the newly premiered short film ‘EV Land.’ This film tells the story of a ballerina who is trying to find her way. It combines ballet, hip-hop, and electric vehicles in an exceptional way. Watch the chat here: https://www.youtube.com/watch?v=TDKzondKf10 Timestamps (13:51) Watching EV […]
The post 037 – EV Land Watch and Discuss with Charles Warner first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat live event production with Brent Hoffman. Watch the chat here: https://www.youtube.com/watch?v=4b0FbjUcmJ4 Timestamps (1:51) John had a baby! (4:16) Perodigm wall wrap. (8:43) Why live? (13:10) Restream.io (17:53) Why do you need to do that live? (26:31) Multi-cam live theatre productions? (31:28) What is the minimum equipment […]
The post 036 – Live Event Production with Brent Hoffman first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat taking your event live with Carolyn Averill. Timestamps (5:55) How did Ryan and Carolyn meet (8:39) What does Carolyn do? (18:31) What is unique about St. Ambrose? (27:01) Listener questions. (38:21) What kind of event is this? (45:51) More listener questions. (1:28:54) What kind of gear […]
The post 035 – Taking Your Event Live with Carolyn Averill first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat improv, acting, and producing YouTube professionally with Max Olmsted and Jordan Johnson. Timestamps (3:32) Max and Jordan introduce each other (8:23) How Max and Jordan met (11:11) Two truths and a lie (35:57) Kustom Klothes (39:42) Womble (44:43) Two truths and a lie, cont… (1:08:26) Favorite/desert […]
The post 034 – Improv, Acting, and Producing YouTube Professionally with Max Olmsted and Jordan Johnson first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat surviving a human trafficking public awareness campaign with Rob Pero and Chad Melis. Timestamps (5:42) Introductions. (6:52) Chad’s background. (8:35) Why are we here? (11;26) What is this project and why are we doing it? (14:20) Timeline. (15:08) From consumer outreach to a public awareness campaign. […]
The post 033 – Surviving a Human Trafficking Public Awareness Campaign with Rob Pero and Chad Melis first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Ben Heckendorn. Timestamps (6:07) Who is Ben!? (14:40) Ben’s YouTube beginnings. (18:04) Content for contents sake. (19:40) Revision 3. (21:22) Streaming services. (33:20) More YouTube! (37:46) Turning a hobby into a job. (39:16) Calculators and lathes. (54:09) Legend of Zelda cartridge batteries. (1:02:09) Game cartridges. […]
The post 032 – YouTube Fame and Finding Joy with Ben Heckendorn first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Jordan Post Timestamps (1:39) How has the pandemic affected Jordan? (7:17) Brittney’s photography business. (8:59) How do you and your wife each manage your own business? (11:35) Has business picked back up since Covid hit? (12:58) How did you get into the film industry? (15:26) […]
The post 031 – Art and Pixels with Cinematographer Jordan Post first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with our previous editors Andrew and Jeff.
The post 030 – Life, Comedy, and Storytelling with Jeff Bell and Andrew Christofil first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Rachel Werner about writing, marketing, and knife fights.
The post 029 – Writing, Marketing, & Knife Fights with Rachel Werner first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with cinematographer Jon Kline.
The post 028 – Cinematographer Jon Kline first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat COVID Restrictions with Ryan and Zak Koga of Karben4 in Madison, WI.
The post 027 – 25% with Karben4 first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat about art and energy with Charles Warner.
The post 026 – Art and Energy with Charles Warner first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Nick Maas and Beau Bunce of Dancing Goat Distillery.
The post 025 – Dancing Goat with Nick Maas & Beau Bunce first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with our designer, Hannah Hess and web developer, Emily Wenman.
The post 024 – The Ladies of Backflip first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Rob and Brent of Perodigm.
The post 023 – Perodigm with Rob & Brent first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat with Ryan and Zak Koga, co-owners of Karben4 in Madison, WI.
The post 022 – Karben4 with Ryan & Zak Koga first appeared on Backflip.
In this Happy Hour podcast, Ryan and John chat about Virtual Events and World Day Against Trafficking.
The post 021 – Virtual Events & World Day Against Trafficking first appeared on Backflip.
In our first Happy Hour podcast, we chat with our good friend T.C. De Witt. When COVID hit and everyone went remote we missed hanging out with all the amazing people we know. To combat this, we took our podcast and turned it into a live show. This is the very first episode of this […]
The post 020 – Tinseltown & Fantasy Puppet Musicals with T.C. De Witt first appeared on Backflip.
We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.
The post 019 – Millennial Marketing: What Is It? first appeared on Backflip.
Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can have […]
The post 018 – Signs It’s Time For A Rebrand first appeared on Backflip.
From the title of this podcast, you may think this is about the latest and greatest technology-based sales tools our business director, Scott, use. But, that’s not the case. Though what Scott and Ryan talk about is equally as valuable as, if not more valuable than, any digital sales tool… Curious now?
The post 017 – Our Favorite Sales Tools That Make Our Lives Better first appeared on Backflip.
As your just about to graduate college, you were probably told to have some sort of sizzle reel to showcase the work you’ve been on; in a sense, it’s your resume. But what if you’re an editor? Is sizzle reel really necessary for you? Jeff, our editor, discusses reasons why a sizzle reel may not […]
The post 016 – Sizzle Reel: Is It The Best Way To Showcase An Editor’s Work? first appeared on Backflip.
Every business wants to grow. John and Ryan, two of the owners of Backflip, have learned a lot of things along the way and have seen first hand a business grow throughout the years. In today’s podcast, John discusses 3 things to do to grow your business.
The post 015 – 3 Tips To Grow Your Business first appeared on Backflip.
This is an oldie, but a goodie. It’s always a good thing to stop and take a moment to reflect upon your work and accomplishments from the past year. We especially enjoy doing this and hearing from our employees. Jeff had a great 2017 and we wanted to share with you what he was up […]
The post 014 – A Look Back at The Year first appeared on Backflip.
Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so it’s […]
The post 013 – Logo Design Trends to Avoid This Year first appeared on Backflip.
As a beginner or seasoned editor, it’s always useful to have a handful of shortcuts, and tips and tricks under your belt. Ryan, Jeff, and John discuss useful tools for film editors that you may not have heard of! FreeFileSync Keyboard Shortcuts Motion v2 Frame.io
The post 011 – Useful Tools For Film Editors That You May Not Know first appeared on Backflip.
Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]
The post 010 – Starbucks Holiday Marketing Strategy: Is It Working? first appeared on Backflip.
Ryan chats with Phil about the idea of thankfulness. This episode was recorded back in November. Ready to get deep?!
The post 009 – Thankfulness first appeared on Backflip.
Ryan and John talk with Jeff about 6 films that changed the industry. Quick rundown: 6) Star Wars (1977) – visual effects, 5) The Sopranos (1999-2007) – deep narrative storytelling on tv, 4) Jaws (1975) – marketing in film, 3) Psycho (1960) – Hitchcock required theatre-goers to show up on time, 2) I Love Lucy […]
The post 008 – 6 Films and TV shows that changed the entertainment industry first appeared on Backflip.
Ryan and John discuss what the heck Content being King actually means and how it’s different from traditional marketing.
The post 007 – Content is King first appeared on Backflip.
Ryan and John talk about how to budget for video and marketing. We reveal the secrets that no one wants to talk about… or we just talk about things no one really talks about!
The post 006 – Budgeting for video and marketing first appeared on Backflip.
Ryan talks this week with Scott and Madalina about why it’s important to choose a partner and not just find a vendor. We think it’s important to encourage people to choose a partner and not a price. What is a partner? Why is it better than just hiring a vendor? How many times will Madalina […]
The post 005 – The partnership mentality first appeared on Backflip.
Ryan and John talk with Phil all about branding. What is Authenticity in Branding. Know who you are and lean into it. Don’t try to be like someone else, figure out the best parts of your brand and bring them forward. People will see through your brand if it’s unauthentic!
The post 004 – Authenticity in Branding first appeared on Backflip.
This week, Ryan and Madalina talk with Jeff, our lead editor about how writing and editing are two sides of the same coin. “My fedora agrees.”
The post 003 – Writing and Editing: Two Sides of the Same Coin first appeared on Backflip.
What is Content Marketing and why should you care? If you’ve ever thought of that… or even if you haven’t, check out this episode! We talk about the importance of creating awesome content and what it does for your marketing efforts.
The post 002 – Content Marketing with Ryan, John, and Madalina first appeared on Backflip.
In our first episode, Ryan discusses what we’re going to do with the podcast.
The post 001 – Welcome to The Lets Backflip Show first appeared on Backflip.