The Digital Customer: Recent Episodes
Pixeloute
The Digital Customer is a weekly podcast that helps you improve your customer experience and marketing to impact the growth of your business faster for this digital age.
While Amazon’s trailblazing may seem daunting for digital retailers, there are many lessons that can be learned and borrowed from the brand’s successes.
It may seem hard to compete but there is so much to learn and implement on the digital front by utilizing a number of different strategies in unison to improve your digital customer experience.
In this episode I talk about how you can; 4:56 - Build and Retain an Active Audience 7:24 - Know Your Customers Better 8:57 - Focus on Your Customer Data 9:15 - Personalise your Shopping Experience 10:16 - Utilise The Power of the Wishlist 14:48 - Identify Pain Points in The Customer Journey 15:45 - Pay Attention To Shipping Costs 17:42 - Important Takeaways for 2018 eCommerce
Digitally understanding customers, and optimising platforms based on this understanding will remove the guesswork from the challenge of growing your store. Remember, It all starts and ends with the customer!
Contact: laith@pixeloute.com Website: www.pixeloute.com Strategy Call: www.pixeloute.com/schedule-call
In this episode, we speak about what we do at Pixeloute a Digital customer experience consultancy based here in London.
Digital Customer Experience is the sum of digital interactions between a customer and a company and the resulting impression that a customer walks away with.
Focus on the holistic customer lifecycle, giving equal attention to the way digital and non-digital experiences complement each other and optimizing both. This approach treats DCX as just one part of the overall customer experience strategy.
The broad umbrella of customer experience (CX) can cover anything from traditional customer service channels to new digital interfaces that people use to interact with companies. Digital customer experience (DCX) focuses on the latter, including both front-end services and back-office process optimization that ultimately benefits customers.
We also talk about trends that organisations have to pay attention to in 2018; 1. Personalisation across multiple touchpoints 2. Building customer relationships and channels
In 2018 there will be so much opportunity for companies to use their social media channels more effectively. 2017 has been an incredible year in social media. With the rise of live video and voice search as we are seeing so much digital disruption. As we move into the new year, what are thing businesses should pay attention to in their marketing?
In this podcast, I share some thoughts that are essential for businesses to pay attention to that will help grow their businesses.
Customers aren’t customers anymore—they’re designer, journalist, product developer, critics and smart testers.
One of the ways many organisations are keeping up to date with their smarter customers is through “digital transformation”, an essential strategy for legacy based organisations that pre-date cloud-based technology. In this episode, I share three strategies that businesses need to focus on to grow in the future digital age.
Website: www.pixeloute.com Facebook: facebook.com/pixeloute Twitter: @PixelouteDS