Baekdal Plus Podcast: Recent Episodes
Thomas Baekdal
This is the Baekdal Plus Podcast covering media trends, analysis and insights about the media industry.
I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.
Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.
The trends around robot journalism are growing, so what are the major elements to consider?
We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.
Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?
The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content
What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?
Publishers are increasingly focusing on ecommerce and affiliate advertising as a revenue source, but what are the key things to consider before doing that?
How advertising is moving away from the media, and what we can learn about the fine Facebook received from the UK
In this episode, we will talk about curation. Why so many publishers do it all wrong and how to completely rethink it.
In this episode we will talk about what happens when a newspaper drops Facebook, and one of the first GDPR related legal cases.