More Than Hashtags: Recent Episodes

Adam Leidhecker & Vincent Orleck

Welcome to More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next. Hosted by: @AdamLeidhecker and @VincentOrleck


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When we saw local Greater Phoenix small business RunBuddy Mobile on TikTok and Instagram, we knew we had to talk with them. Founder David Lopez joins us to lay out the RunBuddy story, along with how the company has been able to gain tons of traction (and even customers) through video on social media channels: 20,000+ videos over the last few years, including multiple on TikTok that are garnering millions of views.

Connect with and follow RunBuddy Mobile and their mobile dog gyms:

Website - runbuddymobile.com

Instagram - @runbuddymobile

TikTok - @runbuddy

Thanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback.


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Election time is upon us which means it's time to get serious. We've got your answers to this critical week's burning social media questions about Election Day AND Night in 2020:

  • How are all the various social media platforms handling disinformation in their election coverage?
  • Facebook is banning new political ads (for now), but why?
  • Where can you go to reliably and accurately stay updated in real time on Election Night?

Thanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback.

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We're back....again! We're not here to discuss coronavirus or Covid-19 or quarantine. We're here to talk social media This is a long one so feel free to hang out with us the whole time or fast forward to the best parts, like when we go in on the best viral story of 2020: Nathan Apodaca and his influence on TikTok, the music charts, Boomers, and social media as a whole.

We also discuss:

  • Instagram growth (not growth hacking though)
  • Disinformation and a little on how to deal with it (the next special Election 2020-focused episode will be a deeper dive)
  • the inimitable frozen beef sheet brand that is Steak-umm

Thanks for listening! We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback.

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The show had more downloads and listens while we were gone for all of 2019, so we debated a return since apparently we weren't necessary as hosts? But in the end we decided to come back because SOMEONE has to talk about TikTok. Oh, and we switched up the intro music a little.

We also discuss:

  • Why Vincent has changed his mind about Facebook Stories
  • our favorite new podcasts from 2019
  • FlavCity, Jack Black and Hot Ones on YouTube
  • our buddy Barry's multiple (and successful) Instagram accounts

Thanks for listening! We're back for 2020. We're on Twitter and Facebook as @hashtagspod if you want to follow and connect with us there, we're pretty active on those channels and love to hear feedback.

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A very special episode of More Than Hashtags just in time for 2019, its our non-prediction prediction episode!

Adam and Vincent look ahead to the new year and discuss:

  • Newsletter and podcasting boom
  • Has Instagram ruined Instagram?
  • (gasp) A change in leadership at Facebook?
  • The new Disney app release: Will it hurt HBO, Netflix, Hulu, Amazon Video, YouTube etc.?

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If you've been enjoying the existing Spotify/Instagram Stories integration, then we've got some good news for you.


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Our recommendations for podcasts to check out include:

  • a show by a ride sharing startup
  • two of the latest original productions from Stitcher
  • the return of Product Hunt's podcast

...and more

PLUS Adam drops an out-of-the-blue recommendation for an app that curates specific podcast EPISODES.

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We discuss a few different topics on this episode, all related to video trends:

  • Netflix, Amazon Prime, YouTube, Hulu...where are teens actually spending their time? (Conversation is based on this Axios article)
  • Channel exclusivity as it relates to keeping specific content only to one specific channel
  • Where do you spend your time with video...streaming or otherwise?

Tweet us and let us know: @HashtagsPod

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Snapchat (SNAP) partnered with the non-partisan voting group Democracy Works and allowed users to register using a portal within the app called TurboVote for a period of two weeks. We clear up the numbers and discuss what this may have accomplished for all parties involved. Most importantly...make sure you vote!

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On episode 7 of season 2, we're back from our summer hiatus and we talk about starting a new podcast, podcast tools like pippa & anchor, Find original tweets search hack, Instagram Shopping App, Linkedin groups returning, spectacles 3.0 & More

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck 

President Social Media Club Phoenix

Social Media Manager, ASU KED

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

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On episode 6 of season 2, we talk about IGTV, Facebook Group Monetization, Google's Podcast App & More

We talk about:

5:55 - Latest in FUN social media by brands

  • Wendy’s savages IHOP/IHOB campaign
  • Domino’s filling potholes

11:05 - IGTV is its own beast entirely

  • How Snapchat can/will potentially even benefit

39:30 - Facebook Groups monetization

  • HUGE deal for creators
  • Should Patreon be worried?

58:09 - Google’s new podcast app

1:03 - Podcast Recos

  • Netflix has a new show
  • ASU “Innovation Happens” features student entrepreneurs and startup founders

1:10 - Apps

  • Atom
  • Bird

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Manager, ASU KED

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On episode 5 of season 2, we talk about facebook closing 583M fake accounts, Twitter ranking tweets based on behavor, & Brand GIF Strategy?

We talk about:

  • Facebook Content Moderation Report
  • Behavioral Signals to rank tweets
  • Brand GIF Strategy

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Manager, ASU KED

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On episode 2 of season 4, we celebrate our 1 YEAR ANNIVERSARY EPISODE of More Than Hashtags!

We talk about:

  • Snapchat's new spectacles + quarterly earnings call
  • Facebook's “clear history” feature
  • Westworld's is killing it at social media
  • And a new reality podcast : “Casting Call”

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Manager, ASU KED

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On episode 2 of season 3, we talk about Snapchat's Snap Map Easter Egg Hunt & We deep dive into not being lazy at social media. Tips on how to Atomize your content and create value for your customers.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Manager, ASU KED

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On episode 2 of season 2, we give a SXSW recap, talk brand experiences, emotional intelligence & the future of marketing. We also share about future episodes of #YesPHX Presents podcast. You should check it out!

Stories And Experiences

“SXSW 2018 was the year of brand experiences, intentional awareness, and emotional intelligence. Brands that can create experiences to connect with fans, enable serendipity, and lead with high EQs will create lasting, meaningful impressions, and enable word-of-mouth storytelling.”

—Adam Leidhecker, Brand Strategist, Coplex

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Director Attic Salt

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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Welcome to SEASON 2 of More Than Hashtags! On episode 1we talk about the current new with #DeleteFacebook, your data and what to do....We also dish some practical advice for brands and fans.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Director Attic Salt

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On this special episode we talk about Phoenix Startup Week and share our recommendations for must attend sessions. http://phxstartupweek.com/

Bonus: #YesPHX Presents

yesPHX Presents: a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. In this introductory episode we give you a brief look into how this show came to fruition, along with the people who will bring you content as we lead up to Phoenix Startup Week 2018. #yesPHX is the world's most generous startup community for entrepreneurs.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Director Attic Salt

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On this mini-episode we dish weekly podcast recommendations.

Launch By Wondery

Three out of five people dream of writing a book. Maybe you're one of them. But what does it take to go from dream to launch? Screenwriter John August (Go, Big Fish, Charlie and The Chocolate Factory) sought to find out as he tackled something he’d only ever dreamed of: writing a novel. From Wondery, A Network Of Storytellers, this is a show about putting something out into the world. How will it turn out? You’ll know when we do.

YesPHX Presents

yesPHX Presents: a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. In this introductory episode we give you a brief look into how this show came to fruition, along with the people who will bring you content as we lead up to Phoenix Startup Week 2018. #yesPHX is the world's most generous startup community for entrepreneurs.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Director Attic Salt

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 35, we talk about Social Media Influencer Marketing - Buyer Beware, Influencers Behaving Badly & Beyond The Hype. Looking to hire an "influencer?" We dish some practical advice.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

Social Media Director Attic Salt

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 35, we talk about Facebook's 'More Meaningful' Algorithm Change and give you some practical advice.

At the end of the episode we give 2 new podcast recommendations.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 34 we talk about Facebook page changes, Best Instagram Stories, and Is Twitter Dead? Yeah....about that.

Show Notes:

Facebook Now Lists Page Posting Frequency in Search Results

https://www.socialmediatoday.com/news/facebooks-now-listing-page-posting-frequency-in-search-results/513906/

Best use of IG stories you have scene this week?

https://www.instagram.com/wholefoods/

https://www.instagram.com/dbgphx/

https://www.instagram.com/forbes/

Is it time to reconsider Twitter? Yeah....about that...

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 33 we talk about how Snapchat blocked snaps from its $4m New Year's Eve party, our hot takes, and other Implications of geo-filter location bans.

Show Notes:

https://www.thedailybeast.com/snapchat-blocked-guests-at-its-lavish-nye-party-from-posting-on-snapchat-8

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 32 we talk Social Media 2017 Year In Review, No Predictions & 5 Favorite Podcasts

We look at 2017 social media predictions that didn't pan out....and take a look forward. It's time to shake it up!

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 31 we talk RBC Capital Social Media Trends Report, Facebook Snooze, Engagement Bait & More

At the end of the show we give out some podcast recommendations

  • RBC Capital survey on social media trends/stats: https://research.rbccm.com/sellside/EmailDocViewer?encrypt=fe696ecc-4007-4584-aaf8-89710eb48b1c&mime=pdf&co=rbcnew
  • Facebook Snooze: https://www.theringer.com/tech/2017/12/15/16782370/facebook-snooze-button
  • FB demotes engagement bait: https://www.theverge.com/2017/12/18/16789684/facebook-demoting-engagement-bait-posts-news-feed

  • What's the deal with messenger bots??

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 30 we talk Bitcoin, Google Year in Review, And The New Twitter?

At the end of the show we give out some podcast recommendations & read a random Glassdoor review.

  • Google Year in search: https://trends.google.com/trends/yis/2017/GLOBAL/?playerOpen
  • New twitter ad: http://mashable.com/2017/12/13/twitter-how-to-ads-new-videos-romesh-ranganathan
  • Bitcoin: https://www.netflix.com/title/80154500?s=i&trkid=13462159
    • Thoughts on Bitcoin

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 29 we talk HQ Trivia, YouTube in Review, Snapchat in 2018, Excellent Facebook Live Example

At the end of the show we give out some podcast recommendations & read a random Glassdoor review.

  • Politicians using FB Live, Twitter: https://www.facebook.com/corybooker/videos/10157467061267228/ , https://twitter.com/i/moments/936625337487839232
  • Snapchat could have a big 2018 in stock market? https://money.usnews.com/investing/stock-market-news/articles/2017-12-05/snap-inc-stock
  • HQ Trivia raising a round: https://www.recode.net/2017/12/6/16725140/hq-trivia-app-funding-valuation-investors
  • YouTube year in review: https://www.youtube.com/user/theyearinreview

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 28, YouTube Reels, Snapchat Redesign, and the guys who deactivated Trump’s twitter account

At the end of the show we give out some podcast recommendations & read a random Glassdoor review.

  • Last Guy Out, Shut Down Trumps Account: https://techcrunch.com/2017/11/29/meet-the-man-who-deactivated-trumps-twitter-account/
  • YouTube Reels: https://techcrunch.com/2017/11/29/youtube-is-launching-its-own-take-stories-with-a-new-video-format-called-reels/
  • New Snapchat rolling out to all this week: https://mobile.nytimes.com/2017/11/29/technology/snapchat-redesign-social-media.html?referer=

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 27, We talk about the big shopping days after Thanksgiving. We dig into what a brand or small business can do to leverage social media, scheduling, hashtags, video, paid ads and more for Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.

At the end of the show we give out some out of the box ideas you should try.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 26, We talk about #280Characters, Snapchat Redesign, Facebook Messenger Plugin, Podcast Recommendations & More

At the end of the show we give our podcast recommendations.

Show links:

  • Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat
  • 280 characters + Snapchat changes: http://abcnews.go.com/Technology/wireStory/snapchat-twitter-adopting-gain-users-51007497
  • Facebook introduces a Messenger plugin for business websites
  • https://blog.producthunt.com/facebook-pivots-into-the-enterprise-9cfeddadee1f
  • https://techcrunch.com/2017/11/07/facebook-introduces-a-messenger-plugin-for-business-websites/
  • https://medium.com/@vincentorleck/dont-do-it-snapchat-9bbb0edab776

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 25, We talk about #SaveTwitter, $99 Twitter Promote, Glassdoor Reviews, Phx StartupWeekend & More

At the end of the show we give our podcast recommendations.

Show links:

  • SaveTwitter (ReCode): https://www.recode.net/2017/10/27/16555620/twitter-fix-suggestions-fixes-policy-harassment-edit-tweets-live-video-jack-dorsey

  • $99 twitter promote https://twitter.com/mattnavarra/status/925493031633121281 // first mentioned back in July https://techcrunch.com/2017/07/28/twitter-tests-a-99-monthly-automatic-tweet-promotion-service/
  • Casey Neistat and Matt Hackett on Live Video's Struggle for Interestingness and he gets honest about the CNN Acquisition https://m.youtube.com/watch?v=tvK-CgzxSdM
  • http://vooza.com/ Funny videos about startups

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro track via Fiverr

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Brand Strategist at Coplex

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.

Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat


See acast.com/privacy for privacy and opt-out information.

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On Episode 24, We talk about #PIY2017, Social Media Clickbait, Audiograms, Coda, Superhuman, George To-do & Best in Social: Burger King & KFC

At the end of the show we give our podcast recommendations.

Show links:

  • http://www.podcastingfordummies.com/piy2017/
  • https://www.facebook.com/groups/snapchatnewsandeducation/
  • https://media.fb.com/2017/10/23/clarifying-recent-tests/
  • https://www.engadget.com/2017/10/25/apple-face-id-spec-iphone-x-production/
  • https://getaudiogram.com/
  • https://audiogram.sparemin.com/audiogram/
  • https://www.theverge.com/2017/10/19/16497444/coda-spreadsheet-krypton-shishir-mehrotra
  • https://www.producthunt.com/upcoming/superhuman-vip
  • https://www.producthunt.com/upcoming/george
  • https://twitter.com/VinceValholla/status/921407449600585728
  • http://www.adweek.com/digital/hope-bertram-digital-megaphone-guest-post-kfc/

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 23, We talk to our special guest Bradley Ouldhouse about rebranding his company. What are some rebranding tips to consider, first steps and how to get the word out.

At the end of the show we give our podcast recommendations.

Show links:

  • http://www.podcastingfordummies.com/piy2017/
  • https://techcrunch.com/2017/10/18/snap-is-selling-dancing-hot-dog-costume-on-amazon
  • https://twitter.com/nextgenbizman
  • https://www.facebook.com/SocialFlixx/

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 22, We talk exclusive content deals on Youtube, Google, & Facebook Watch. Snapchat rolls out 'Context Cards" which is a fantastic tool for local businesses and social marketers. Lastly, we look at some of our favorite sites to find a remote or startup job.

During the second half of the show we dig into some social media news and updates.

Show links:

  • Youtube TV sponsors upcoming World Series: https://www.sporttechie.com/youtube-tv-presenting-sponsor-world-series/
  • Amazon has its sights on YouTube. https://www.cnbc.com/2017/10/09/amazon-more-serious-about-battling-youtube-ad-industry-sources.html
  • Google to pay publishers to be on snapchat clone: https://www.engadget.com/2017/10/05/google-snapchat-discover-publishers/
  • Facebook Watch update? Are you watching more, less, same, none? Any new shows? https://digiday.com/media/facebooks-watch-off-promising-start-faces-long-road-pursuit-youtube/
  • Snapchat Context Cards. Constant innovation is great for social marketers.
  • https://www.theverge.com/2017/10/10/16449960/snapchat-context-cards-reviews-reservations-maps

Find a Remote or Startup Job

  • Linkedin/Glassdoor/Indeed are great to setup job alerts

Top sites to find a remote or startup job

  • angel.co
  • betalist.com/jobs
  • https://jobspresso.co
  • https://remote.co
  • https://weworkremotely.com
  • https://www.workingnomads.co/jobs

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 21, We talk about how social media's role during times of tragedy, specifically the tragedy in Las Vegas. Social media plays an important role to help document, communicate. Social Media also plays a valuable roll of helping up cope and understand tragedy on such a grand scale by connecting us to human stories and also allowing us to raise money for those in need.

During the second half of the show we dig into some social media news and updates.

Show links:

  • https://techcrunch.com/2017/10/02/search-and-social-media-was-filled-with-clickbait-and-propaganda-in-the-wake-of-vegas-shooting/
  • Facebook’s Russia-Linked Ads https://www.nytimes.com/2017/10/02/technology/facebook-russia-ads-.html
  • FB ads targeted Michigan, Wisconsin: http://www.cnn.com/2017/10/03/politics/russian-facebook-ads-michigan-wisconsin/index.html
  • Pinterest officially recognizes hashtags: http://www.socialmediatoday.com/social-networks/what-pinterests-hashtag-announcement-really-tells-us
  • FB adding 1000 jobs for ad reviewers: http://mashable.com/2017/10/02/facebook-changes-advertising-politics-congress-russia/?utm_cid=hp-hh-sec#PIJ7NUcyZSq0

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 20, We talk about how tweets are now twice as long, Vimeo acquires livestream, The Rock cooks up a digital agency, and why is HR so afraid of Glassdoor. We round out the show with a social media job of the week.

Show links:

  • http://www.socialmediatoday.com/marketing/11-podcast-setups-improve-your-content-marketing
  • http://www.podcastingfordummies.com/piy2017
  • Vimeo acquisition of Livestream https://techcrunch.com/2017/09/26/vimeo-acquires-livestream-launches-its-own-live-video-product/
  • The Rock opening an agency, https://www.fastcompany.com/40472504/dwayne-johnson-just-launched-his-own-creative-ad-agency

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 19, We talk about the power of Linkedin....to get a job. Tips & tricks to interview and get a job in 2017/2018. We discuss new changes to social media platforms like Instagram, Twitter and the opportunities changes allow vs complaining. One of our favorite segments we drop some podcast recommendations and lastly we dig into 2 new social platforms.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 18, we talk fake social media users, Facebook Watch, Amazon turning podcasts into shows, What podcasts would you want to see turned into a series or show. We also talk about what not to post on the 9/11 anniversary, during natural disasters or tragedies. Last but not least...we talk 'One More Thing" How the new iPhone is a social media power tool - Adjust your social strategy accordingly.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 17, we talk about How Fake is Facebook? Hurricane Snap Maps & The Buzz about LinkedIn. We also debut our 'Don't @ Me' segment that gives an example about what a brand should not do when a hurricane is barreling down and an example of what a brand did right.

Show links:

  • How fake is Facebook? http://www.businessinsider.com/facebook-says-fake-accounts-linked-to-russia-bought-ads-during-us-election-2017-9
  • What does the future hold for snap maps? https://www.washingtonpost.com/news/the-intersect/wp/2017/09/01/thanks-to-harvey-snapchats-map-went-from-being-really-creepy-to-really-useful/?utm_term=.be71b202d2cb
  • is Linkedin actually good? https://techcrunch.com/2017/09/06/linkedin-raises-its-ad-tech-game-launches-audience-network-across-tens-of-thousands-of-sites-and-apps/

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 16, we talk about Podcast Movement 2017. Recaps, Takeaways and trends for podcasting in 2018. If you are waiting to start podcasting...now is the time! Check out www.PodcastMovement.com to register for next year.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 15 Part 2, we talk about Facebook Watch. Facebook's new original video content platform to compete with the likes of YouTube, Netflix, TV and the like. What does it mean for users and content creators. What opportunities could there be for you?

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 15 Part 1, we talk about Facebook Watch. Facebook's new original video content platform to compete with the likes of YouTube, Netflix, TV and the like. What does it mean for users and content creators. What opportunities could there be for you?

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On Episode 14, we talk about how it's easier than ever to start a podcast, why brands should have a podcast and some tools to start podcasting for free or for cheaper.

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


See acast.com/privacy for privacy and opt-out information.

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On lucky episode 13 we discuss:

TACTICS

Vincent: Celebrating national days by creating conversations through scheduled posts using hashtag, relevant podcast episodes and tagging (i.e. Emoji day)

Adam: Practical: Twitter - Tag users in images

DISCOVERY

Vincent: https://www.youtube.com/user/FirstWeFeast

Adam: https://www.facebook.com/groups/nytpodcastclub/

INDUSTRY NEWS

Vincent: Gen Z News

http://marketingland.com/move-millennials-gen-z-now-largest-single-population-segment-219788

Adam: Snap Ads for all! Snappublisher.snapchat.com - Create snapchat ads in mins.

And more....

Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.

More Than Hashtags is hosted by:

Adam Leidhecker

5x Serial Entrepreneur, Social Media Practitioner

Director of Social Strategy of Otto Radio

Twitter.com/AdamLeidhecker

Vincent Orleck

President Social Media Club Phoenix

CMO Brandish Social

Twitter.com/VincentOrleck

Tweet us at Twitter.com/HashtagsPod

More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


See acast.com/privacy for privacy and opt-out information.

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On episode 12 we dig into practical social media tactics, things we discovered across social and some industry news.TACTICS: Vincent: Location, location, locationAdam: All about nativeDISCOVERY: Vincent: Dark Stock Photos on Twitter Adam: Twitter momentsINDUSTRY NEWS:Vincent: Top YouTube views Adam: We Analyzed 100 Million Headlines. Here's What We Learned (New Research) - BuzzSumo QUESTION OF THE SHOW: What type of FB user are YOU?https://qz.com/1026914/the-four-types-of-facebook-users-relationship-builders-window-shoppers-town-criers-and-selfies/Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPodMore Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


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On Episode 11 we talk about a recent update to Snapchat. Snapchat now lets you add links, voice filters and backdrops to Snaps. We dive into adding links to your Snapchat stories & using snap maps. We share our learnings and ideas for how brands and storytellers can effectively use links and maps to improve your stories, reach & engagement.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


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On Episode 10 we talked about all things Social Media Day 2017.

SMDay #SMDayPhx www.SMDay.live

More Than Hashtags is hosted by:
Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidhecker
Vincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleck
Tweet us at Twitter.com/HashtagsPod

MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next

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On Episode 9 we talked about Snapchat's newly released feature Snap Maps, what you can discover and how you could utilize as a company, brand or visual storyteller.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


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On Episode 8 we talked about how Amazon purchased Whole Foods and what it means for small independent stores. We discuss how independent bookstores are thriving and how small grocery stores can thrive too with a combination of social media, community, and creating an experience. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next


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On Episode 7 we take a trip down memory lane and talk about funny memories from some of our earliest jobs. Vincent shared some practical tactics about optimizing Facebook posts when posting articles and tagging the source and author. Adam suggested a content discovery tool called Buzzsumo to help your curate top content for your social channels or gain ideas to create original content as well as reach out to top influencers what share top content. We rounded out the show with podcast recommendations. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


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On Episode 6 we talked about a #Covfefe heard around the world, Twitter & Facebook posts mistakes, Facebook Video Tips to get more views, Mary Meeker's 2017 Internet Trends Report, and more.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next.


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MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next, with your hosts Adam Leidhecker of Otto Radio and Vincent Orleck of BRANDish Social Media Marketing.In Episode 5 we discuss two practical tactics: Using Google Alerts and Nuzzel for content discovery. We share two discoveries: Free Music Archive for free stock music for videos and NameCheckr to help you secure your social media account names with ease. Lastly, we dig into some underrated industry news about Pinterest Lens, Android Lens and what it all means for your business and social media strategy. Be sure to listen to the end for the question of the show and win a hand-curated GIF if you tweet us. 🤗Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


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MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next, with your hosts Adam Leidhecker of Otto Radio and Vincent Orleck of BRANDish Social Media Marketing.It's only Episode 4 and we’re already veering off course! But just a bit, and for a pretty great reason as Isaac Irvine, Social Community Manager at GoDaddy joins us to talk about going viral, bullying, and parenting our kids in the social media age.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


See acast.com/privacy for privacy and opt-out information.

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MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next, with your hosts Adam Leidhecker of Otto Radio and Vincent Orleck of BRANDish Social Media Marketing.This week, we discuss how content syndication on Medium.com, LinkedIn, Facebook and even Google Plus can work hand-in-hand with trending news. We also dive into the newest smart home component from Amazon called the “Show” and what it could mean not just for consumers but for businesses large and small. Lastly, we express our undying love for our favorite social media tool, Buffer.Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire.More Than Hashtags is hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


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Welcome to More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next.BONUS EPISODE W/JESSE LOBELLOn this first of many very special bonus episodes of #MoreThanHashtags, Adam and Vincent are thrilled to welcome their first ever guest to the show, straight from Phoenix, AZ, the one and only Jesse Lobell! Jesse recently started a new brand called @NintendoStory where he asks followers to submit their (what else?) Nintendo story to him, which he then turns into a masterfully crafted and wildly entertaining minute long video on Instagram. He discusses the good, the bad and everything in between when it comes to starting a brand from scratch on social media, along with some of the ways he's been building the account and its following. (SPOILER ALERT: It's not easy!)We also talk about some of the other fun and effective ideas that Jesse has had as he is an accomplished filmmaker and a freelance video producer.As always, make sure to tweet us @hashtagspod with your feedback, suggestions, sarcasm and mental anguish...and thank you for tuning in!Special Guest Episode:Jesse Lobell from Nintendo Storywww.instagram.com/NintendoStoryPersonal Videos about Nintendo - Every TuesdayHosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


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EPISODE 2: SHOW NOTES#MoreThanHashtags is a practical social media podcast that provides real application, what’s working, what’s trending and what’s next, with your hosts Adam Leidhecker of Otto Radio and Vincent Orleck of BRANDish Social Media Marketing.TACTICSThis week Vincent recommends using the website checkiday.com, which tells visitors what national day it is for any day of the year, as a content marketing and strategy tool to take advantage of trending topics. Adam went old school (but in a new way) by discussing how businesses can use Quora and Facebook Groups to find and connect directly with their customers and community.DISCOVERYFor episode 2, Adam came strong with his discovery of a brand new podcast from LinkedIn co-founder Reid Hoffman titled "Masters of Scale", where Hoffman will interview top tech names and founders who have taken their businesses to the highest levels and beyond. Vincent decided to bring in a new tool for marketers called Tack (foundontack.com), which allows for an easier way to get legal rights to use user-generated content.INDUSTRY NEWSAdam and Vincent decided to have a discussion about the recent announcement from Twitter about "Twitter TV", and how it could affect other platforms and networks going forward.QUESTION OF THE SHOW...its a doozy!As always, make sure to tweet us @hashtagspod with your answers as well as any feedback, suggestions, wild accusations and/or circumstantial evidence to the contrary...and thank you for tuning in!Hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


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Welcome to More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next.SHOW NOTES0:00 - 1:50 Intro1:51 - 9:29 TACTIC (Vincent): Repurposing video content/captioning using Rev.com 9:30 - 15:39 TACTIC (Adam): Actually USING Twitter Search, and even combining it with ifttt.com 15:40 - 21:07 NEWDISCOVERY (Vincent): TweepleSearch.com (found through ProductHunt.com) for Twitter profile, influencer discovery21:08 - 25:00 NEW DISCOVERY (Adam): Pippa.io for podcast hosting25:01 - 26:35 Why the title “More Than Hashtags”?26:36 - 34:09 NEWS ITEM (Vincent): Amazon/NFL Thursday Night Football live stream deal - https://www.bloomberg.com/news/articles/2017-04-17/amazon-s-nfl-deal-said-to-include-30-million-in-free-marketing34:10 - 40:00 NEWS ITEM (Adam): Facebook Testing Video Cover Photos (ie. Narcos https://www.facebook.com/NarcosNetflix/), discussed this post from my old blog about Facebook cover photos when they first came out - https://vincentorleck.wordpress.com/2012/03/24/a-facebook-user-asks-whats-the-holdup-fortune-500/40:01 - 45:24 WHATS NEXT (Adam)45:25 - 49:12 Why are we doing this show, and how it developed 49:13 - end QUESTION OF THE DAYHosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto RadioTwitter.com/AdamLeidheckerVincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleckTweet us at Twitter.com/HashtagsPod


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Welcome to More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next.
Hosted by:Adam Leidhecker5x Serial Entrepreneur, Social Media PractitionerDirector of Social Strategy of Otto Radio Twitter.com/AdamLeidhecker
Vincent Orleck President Social Media Club PhoenixCMO Brandish SocialTwitter.com/VincentOrleck
Tweet us at Twitter.com/HashtagsPod