Sports Marketing Huddle: Recent Episodes
Brian Cristiano
The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano, CEO of BOLD Worldwide, and Rob Cressy, Founder of Cress Media and Bacon Sports, give a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then give actionable advice for how you can implement it into your business. Brian and Rob are as passionate about sports as they are knowledgeable about marketing. By fusing together the worlds they live and work in they aspire to entertain, drop knowledge, and provide value for you.
This podcast is for sports teams, brands, marketers and entrepreneurs alike. Everyone will leave with something to take away.
Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found?
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com
Jesse Ghiorzi - Twitter: @jesseghiorzi - Website: www.charge25under25.com
Other Awesome Content:
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't add up here.
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com
Jesse Ghiorzi - Twitter: @jesseghiorzi - Website: www.charge25under25.com
Other Awesome Content:
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship.
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com
Stacey Moore - Twitter: @iplaycornhole - Facebook: /iplaycornhole/ - Website: www.iplaycornhole.com
Other Awesome Content:
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going?
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com
Other Awesome Content:
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey.
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com
Dave Schmulenson - LinkedIn: /theschmo/ - Twitter: @TheSchmo312 - Instagram: @TheSchmo312 - Facebook: /TheSchmo312/ - Website: www.theschmo312.com
Other Awesome Content:
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the growth of their brand.
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think:
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Ian Kay - Instagram: @IanKay - Instagram: @RallyFlipCap
Websites:
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Rally Flip Cap: http://www.rallyflipcap.com/
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand?
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Brian Cristiano - Twitter: @BOLDCEO - Instagram: @BOLDCEO - Facebook: /BOLDCEO/
Websites:
Bacon Sports Media: www.baconsportsmedia.com
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Brian Cristiano LinkedIn: linkedin.com/in/briancristiano/
Bold Worldwide: www.boldworldwide.com
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast?
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Brian Clapp - Twitter: @WorkInSports
Websites:
Bacon Sports Media: www.baconsportsmedia.com
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Brian Clapp: linkedin.com/in/bclapp/
Work In Sports: www.workinsports.com
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at content and why do so few use video? How much does the age gap between decision makers matter in the content that is created by brands?
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Bothaina Saleh - Twitter: @Bothainaa
Websites:
Bacon Sports Media: www.baconsportsmedia.com
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Complex: http://www.complex.com/
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States be able to bet on sports, will we see FanDuel & DraftKings get into it plus how it will effect the fantasy sports industry, will we see an influx of international companies trying to get their piece of the US sports betting market, and from a marketing standpoint will we see a flood of sports betting advertising?
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Jason Logan - Twitter: @CoversJLo
Websites:
Bacon Sports Media: www.baconsportsmedia.com
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Covers: http://www.covers.com/
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his mindset on living in action, even when things don’t go your way.
- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Websites:
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Rob Cressy LinkedIn: linkedin.com/in/cressy/
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Golden State Warriors star Steph Curry has his eyes on only one prize: another NBA title. In order to achieve that and have maximum focus Curry has deleted all social media apps from his phone, something that fellow star LeBron James has been doing for years.
Brian Cristiano and Rob Cressy dish about removing distractions from your life and how you can use social media to increase your business. The standard of success that Steph Curry and LeBron James set for themselves is no different than what you should have for yourself. While it is not easy to avoid getting sucked into a social media wormhole, there are things you can put in place to help guide you to success.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued NBA franchise but was one of three teams to lose money last season, sold tickets on the platform.
Brian Cristiano and Rob Cressy dish about if sports teams selling tickets on Groupon is a good thing? Considering the NBA playoffs are the pinnacle of a team's journey towards potentially winning an NBA title, why are the Clippers having to resort to this marketing tactic? What other ways could teams with excess tickets unload them while still appealing to their target demographic?
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
The MLBPA just launched an app called Infield Chatter which is a custom social network just for players and their fans. They’ve already got over 1,000 MLB players onboard creating content and engaging with fans.
Brian Cristiano and Rob Cressy dish about why they like that the MLBPA is trying new things, but as a whole they don’t like the idea. We don’t need another social media network that doesn’t solve a problem or improve anything. Sure it’s nice that it is targeting the baseball only niche, but the problem they are trying to solve of seeing more content from the players you want just isn’t going to happen.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
SportTechie Managing Editor Diamond Leung joins Brian Cristiano and Rob Cressy to talk about augmented reality, wearable tech, trends in the marketplace, and how SportTechie has grown and differentiated itself.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions.
Brian Cristiano and Rob Cressy dish about why fans love the toasted grasshoppers. Is it for the taste or is it the experience? For as hot as the toasted grasshoppers are selling, the Mariners are majorly failing by limiting sales to just 312 orders per game. Why would they do that and limit the amount of people who can have a positive brand experience? What would we do to amplify the toasted grasshoppers experience? Should other teams and brands try and create their own version of toasted grasshoppers?
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
SoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experience taking a class at SoulCycle on recommendation from Mrs Bacon. What initially had the feeling of a cult turned into a positive experience that has marketing lessons built in. SoulCycle did a great job of delivering a unique experience around it’s tribe and did so with excellence, fun, and great storytelling.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
Mizuno just created their Mizuno Experience Center at Atlanta Braves Sunburst stadium where, among other things, fans can rent a glove for a game and test it for 48 hours. If they like it, their credit card is charged, otherwise they return it free of charge.
Brian Cristiano and Rob Cressy dish about why they love this level of fan engagement, especially within the highly targeted audience Mizuno is looking to reach. At the Experience Center fans can also choose from 125 Mizuno bats to demo, play around at a golf swing lab and running lab, a volleyball wall, and cleat wall.
Unfortunately, not everything Mizuno did was perfect. One area in which Mizuno failed at is not having a website built out for this and/or having a big social presence. This lack of complete digital execution misses huge opportunities where they could engage their audience, increase their awareness, and create positive brand interactions.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
A recent article in FutureSport shared seven ways that teams could monetize fan created content. Brian Cristiano and Rob Cressy talk about if it makes sense or is even possible to monetize fan created content. Should teams be thinking bigger with their sponsorships? Should fan engagement opportunities be just that, leaving the monetization to another area? What could an integrated sponsorship of the Kiss Cam look like?
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
For many teams across Major League Baseball the weather is less than desireable in the first two months of the 162 game season. This can cause ticket sales and attendance to decrease as many fans opt to wait to attend games until it’s nicer out. Brian Cristiano and Rob Cressy talk about what MLB teams can do from a marketing standpoint to encourage attendance early in the season. It’s no longer good enough to just give away a bobblehead. Teams have to deliver an unforgettable experience if they hope to change fan behavior.
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media
The NHL playoffs just started and with it comes a journey for both the players and fans to win the greatest trophy in all of professional sports, the Stanley Cup. Because of the cache of Lord Stanley, the NHL has successfully engaged fans with its #becauseitsthecup and #myplayoffsmoment hashtags, getting them to send in photos and videos of them sharing their experience. What can teams do to encourage fans to send in more videos?
On the other side of the pond, the NBA playoffs are set to start this weekend and they are in a different scenario than the NHL thanks to appealing to a larger, non-niche audience. It’s much easier for a casual fan to watch LeBron James or Steph Curry than it is Sidney Crosby or Patrick Kane. What can the NBA do to generate a similar level of fanaticism that the NHL has with #becauseitsthecup?
Lastly, what can workplaces do to jump on the bandwagon of both these playoffs and encourage participation for their employees?
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy
Websites:
BOLD Worldwide: www.boldworldwide.com
Brian Cristiano: www.briancristiano.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
Facebook:
BOLD Worldwide
Bacon Sports
Cress Media