Autopilot Your Business Podcast: Recent Episodes
Autopilot Your Business
Andrew is the Aussie bloke living in America, Heather is the American living in Australia - together they founded Autopilot Your Business, a digital marketing agency covering all facets of online marketing and websites.
In their podcast show, Andrew and Heather present tools, tips and resources for growing your business in the online environment. They stay away from heavy jargon and present practical tips that can be easily understood and implemented.
We often get asked how we run our business, not only because we do business globally but because we have a team who are scattered across the world...
In this episode we delve into how we set up systems, the tools we use and how we use them, so that we can deliver a better customer experience and better team management...
We're celebrating our 100th podcast! In this episode we give you 100 valuable resources that could help you to grow your business. These are people or resources who have inspired us and helped our business to grow. Check it out...
In this episode we talk about the importance of mentors and the people who have changed our lives. Meet some of our biggest influencers and let us know, who are yours?
In this episode we discuss what we see for online marketing trends during 2015. As usual with technology, the big word is CHANGE. Find out what trends are developing and the areas that your business should be keeping an eye on in order to stay relevant online...
In this episode we look back on 2014 - what went well in the world of business and online marketing? What didn't go so well? Check out the changes that happened and the trends that have developed...
As far as marketing strategies go, leveraging other people can really help to pump up your website! In this episode we talk about some strategies that have helped us to more than double our website traffic... It's all about creating good content in the first place, but then knowing what to do with it to get it further...
In this episode we inteview Woocommerce specialist and ecommerce expert, Brent Shepherd. What does the future of ecommerce hold? Check out the top Woocommerce tools and ecommerce trends...
In this episode we interview LinkedIn's own Matt Tindale on how to get the best out of LinkedIn.
Matt leads LinkedIn's Marketing Solutions team across Australia and New Zealand. He shares with us what is working well now on LinkedIn, what businesses should stop doing and tips to get the most out of the platform. CHeck it out to hear some exciting upcoming developments...
Welcome to our 93rd episode!We explore how to use Instagram to grow your business. Instagram is growing in popularity and many small businesses are using it well. Check out the ways you can use it for your business and case studies of who's doing it well...
Here is the link to the article mentioned: http://www.autopilotyourbusiness.com/10-instagram-tips-small-business-growth/
Have you heard the expression "a confused mind never buys"? This is so true in business and in any other situation where you need to present information to people. In this episode we explore what you can do, with case studies, to make sure your customers aren't confused!
How do you decide what to learn for your business? We are constantly bombarded by the "next big thing"online which means that many people are finding themselves going around in circles, unsure of where to start.
In this episode we discuss how we make a decision of what to learn and what to leave...
In this episode we explore our views on what the future of social media holds. What should your business be doing about Facebook? Why is it worth taking a second look at your LinkedIn profile? Check it out...
In this episode we delve some more into why it is so important for your business, whether online, offline or a combination of both, to build an engaged community. We give some case studies and suggestions for how to go about building a community that will ultimately help to build your business...
Have you ever felt like your business has become more of a job than an instrument towards your freedom? In this podcast we take a look at tools which will help you to get your business running smoothly and to put systems in place so that you don't always have to be hands-on.
In this episode we delve into why and how your business should stop trading time for money. With only 24 hours in a day, if you want to have more time on your hands it's important to make your business scaleable so that you don't need to be there all the time. If you do a lot of custom or one to one work, it may be time to look into developing a one to many model...
Does your business 'do great customer service'? In a hugely competitive business world, your customer service is an opportunity for you to stand out above the rest. In this podcast we delve into four tips which we have seen working well that may help your business too!
Have you heard the Alexander Pope quote about a little learning being a dangerous thing? This can be very true in your business! While learning is a great thing to continue doing, what happens when you think you know what you're doing just because you've done some learning on it? Here are some tips to follow...
In this episode we delve into copywriting and why it is so important to get this right in your business.
What is copywriting and where should you use it? Where can you find inspiration if you need to do the writing yourself? Check out our tips for setting up copy for different types of media you may be using online...
In this episode, we explore how to get leads through social media. It is worth understanding which platforms buyers vs browsers hang out on and what kind of posts you should do to attract leads on each platform. We give examples for each as well as how to be more targeted with your Facebook advertising...
How can you and your brand become "famous by association"? In this episode we reveal that you don’t have to be the biggest expert, but if you are able to create the platform through which experts in the field can share their message, it is possible to draw in some big names and in turn make a name for yourself. We cover some hints and tips to get you there!
In this episode we uncover an affliction of many entrepreneurs and business owners - shiny object syndrome! What is it? What are the symptoms? Is there a cure?
We give some practical tips to get through it so that your productivity and time management stay intact!
In this episode we explore why your killer homepage could be costing you a lot of money. This has come up recently a lot so we want to clear the air and help you understand why you need to make sure traffic is directed to the right spot on your website...
In this episode we dig into a few of the popular online tools for business and we give our spin on how we use them to get the most out of them.
Some of these you may be using already, but we give you the scoop on how we use them to make life easier in our business!
What online Blocks do you have? Are you stuck building your online presence? Are you putting off dealing with Social Media? Do you have little time or money to devote to building your business?
In this episode we bust a few myths about building your online presence by helping you remove your online blocks.
How often should I post on my blog? What about on social media? We get asked these questions a lot and it is clear that many people out there are feeling overwhelmed by the whole idea of the content marketing task.
In this podcast we explore how often you should post and try to eliminate some of the overwhelm from your online activities!
There sure are a lot of wankers out there! And if you fall into the trap, it could be costly to your business.
Please don't be offended by the word - we say it with love as we've all been there!
In this podcast we talk about how to avoid being a wanker and what to look for, especially in terms of hiring online so that you don't land your business in hot water.
Are your social media platforms the best possible ambassadors for your brand? Social media engagement is about more than just whacking up a few posts - it's about building a community that wants to interact with you online.
In this podcast we provide hints and tips for building engagement across different social media platforms. What is important to remember is that if you only do social media with a lack-luster effort because you think you "have" to, you may do your brand more harm than good.
Give this a listen to get more tips!
Do you keep a weather-eye on your brand online? What are people saying and where are they saying it? Monitoring your brand means that you get the chance to respond to any online feedback in whatever forum it is being given.
Knowing what people are saying is also a great way to know if you're doing your job right! In this podcast we give some tips and resources to make the job of monitoring your brand simpler...
What is this 'cloud'? There still seems to be a lot of confusion out there as to what it is and how it can work for you. In this episode we delve into the cloud:
- What is it?
- Where do you find it?
- How can you use it?
- What happens when it rains? (Just kidding!)
What is list segmentation and why is it important for your business? In this episode, we explore why to segment, what tools you can use to segment and how to make the best use of segmenting your email list...
Welcome to podcast #71! We are peeling back the curtains to reveal the biggest mistakes on websites made by small businesses. Unfortunately, we see this quite often, but if you find that your website is guilty, here's your chance to rectify it!
We talk about:
- Trying to learn/do everything yourself.
- Mistakes with website themes.
- Where to go to get the website you want...
For links to resources discussed + show notes, please go to this URL: http://autopilotyourbusiness.com/podcasts/71-mistakes-on-websites/
Wow! 70 podcast episodes already! In this podcast we decided to delve into our past 2 years of podcasting, check out which podcasts have proven to be the most popular and bring you some tips gleaned from our podcasting experiences!
For links to any resources + show notes, please follow this URL: http://autopilotyourbusiness.com/podcasts/70-most-popular-podcasts/
What is a party starter? Well, we use this term to explain website opt-ins. If you look at what you offer on your website as more like how you would welcome someone to a party at your home, you will start to build a better opt-in!
No one wants to be served "stale crackers" - check out this podcast for our take on how you should go about building a better opt-in and for some examples of who is getting it right...
For links to any resources discussed, please follow this URL: http://autopilotyourbusiness.com/podcasts/69-party-starters-can-grow-your-online-business/
In this episode we take a look at some cool marketing ideas that are coming out from big brands. While some may involve a bigger budget, plenty can be adapted for small to medium businesses too.
Check out any links mentioned + show notes here: http://autopilotyourbusiness.com/podcasts/68-cool-marketing-ideas/
Welcome! This podcast is all about what's working now in blogging. The online world changes so rapidly that what worked last month, or even last week may not be viable today. We check out some strategies that are working to get blog traffic now...
It happens to all of us - the online world is so frenetic that at some point we feel overwhelmed by it all. In this episode we give you some pointers for overcoming online overwhelm and putting your focus into the really important things...
For links and shownotes, please visit this URL: http://autopilotyourbusiness.com/podcasts/66-overcoming-overwhelm-online/
Social media metrics may not sound too exciting, but knowing what to measure can make a huge difference for achieving goals! In this episode we check out social metrics (particularly on Facebook) and talk about what you should be looking at. There's more to it than 'likes'!
In this episode we discuss social media SEO and how should be properly optimizing all of your social profiles.
There are 2 sides to social media SEO which we provide points on:
1. Optimizing social profiles.
2. Optimizing site content so that it is easily shared.
For shownotes and links to any resources, please follow this URL: http://autopilotyourbusiness.com/podcasts/64-social-media-seo/
Is paid social media the new normal? In this episode we take a look at social media and traffic - as the various platforms look to monetize more are offering paid social media and businesses are finding that they need to do this to be seen. For links to any resources + show notes, please check out this URL: http://autopilotyourbusiness.com/podcasts/63paid-social-media/
You've probably heard the saying "what gets measured gets done" before - in this episode we talk about measuring the right things in order to improve the results of your business. To check out show notes or links to any resources, please go to this URL: http://autopilotyourbusiness.com/podcasts/62-gets-measured-gets-done/
What's happening in the world of Twitter and how can you cut through the cluttered newsfeed to find what you need? In this episode we talk all things Twitter and give a few tools you can use to help you tidy it up and not miss out on the things you really want to see.
For shownotes and links to any resources, please visit this site: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/
What's your story? We all have one to tell, and this is a key part of building not just brand awareness, but a community who wants to follow you.
Your story is what connects you with your fellow humans - we want to know what's behind the way you do things and what really makes you tick.
In this episode we explore building a community through telling your story. It's not just about 'marketing', it's about being real...
Are you the perfect client? Are you a business owner who is looking for them? In this episode we pool our knowledge from several years in business to discuss what makes up the 'perfect client'. What are the traits of the more successful clients and what do we see from those who are less successful?
We discuss a few pointers for putting yourself in the best position to be a perfect client and how to attract them as a business owner.
For links to resources and show notes, please visit this URL: http://autopilotyourbusiness.com/podcasts/59-the-perfect-client/
With video becoming more wide-spread (over 6 billion hours are viewed on YouTube every month!), now is a great time to develop some video marketing skills if you haven't already.
In this podcast we cover:
- Basic equipment
- Apps you can use
- More advanced gear
- Other interesting tips and stats!
For links to any resources discussed + show notes, please check out this URL: http://autopilotyourbusiness.com/podcasts/58-video-marketing/
In this episode we delve into the ever-changing world of online communications. What's happening right now and what are the likely trends? On top of all that, what should you as a business owner be doing to make sure you stay on track?
To view links to resources and show notes, please follow this URL; http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/
Podcasting is trending upward and is not only a great way to further your reach, but to help establish you as an authority in your area. In this podcast we look at the benefits of podcasting, different places you can put your podcast and equipment you may use (which doesn't cost as much as you may think!). For links to resources and show notes, please go to this URL: http://autopilotyourbusiness.com/podcasts/56-the-benefits-of-podcasting/
So, you've hit the 'publish' button on your blog post - now what? There's more you need to do to get your blog noticed and attract traffic to your site. In this podcast, we go through 6 steps for you to take after publishing to help you get that traffic. For links to any resources discussed, please visit http://autopilotyourbusiness.com/podcasts/getting-traffic-to-your-blog/
Does email marketing still work? There is a fair bit of debate about this but in this podcast we're going to explore some stats and tips. You can still make email marketing work for your business if you follow a few key pointers. To get access to the links we discuss, please follow this URL: http://autopilotyourbusiness.com/podcasts/54-email-marketing/
Landing pages are a great tool for increasing your opt-ins or sales. In this podcast we discuss what a landing page is, tools for creating them and the different places to put them. If you would like the links to tools we discuss, please follow this link http://autopilotyourbusiness.com/podcasts/53-where-can-you-put-a-landing-page/
Where can you find good content ideas for your website? What about easy ways to validate your market? This episode is all about research for your website, where to get those content ideas and how to make sure there is a market for your ideas before you spend a whole lot of time creating content.
What's going on in the world of online marketing? In this episode we check out some trends and give you our predictions for 2014. What do you think will happen? Give us your view in the comments!
In this podcast we take a look at how to simplify your online marketing efforts. If anything, the overwhelm for people is just getting worse with so many new things coming out each week. So how do you cut through everything and do what will work the best for your business? We will cover 3 basic steps in order of importance that if you stick with them, you will see results.
1) Have a website that you are in control of
2) Blog at least once per week
3) Build your funnel
In this episode we take a look at Facebook promos and competitions: how do you run them? What tools are there to help you? What kinds of ideas are there for competitions? Facebook is a great tool to help get your small business out there for a relatively small budget. Check out this episode!
In this episode we interview Neil G, owner of a very popular website which gets over 6000 hits per day.
- How does he achieve so much traffic and popularity?
- Tips on driving traffic, creating content, website hosting and protecting your site from hackers.
- Neil's site: http://TheCoolestGuidesOnThePlanet.com
Have you always wanted to publish your own book? Having a book published can give you extra kudos as an authority in your field and it's a lot easier to do than you may think!
In this podcast we take a look at the process we followed to get our own books published quickly and affordabley. Anyone can follow this same process and have a book published and available on Amazon very quickly...
Just when you think you know and understand what's working in online marketing, things change! In this podcast we re-visit best practices and take a look at what's working in online marketing right now.
You know you should be posting new content regularly on your website but it can be hard to keep coming up with new stuff. If you're stuck for inspiration, where do you go? In this podcast we talk about where we go to keep our content fresh...
We are on the edge of a mobile revolution. More and more people are accessing information on mobile devices and digital magazines are gaining in popularity.
In this episode we explain the benefits of having your own digital magazine and what we do in order to publish Online Footprint, our own digital magazine. This is something you should look at seriously for your business!
Join us as we record live from Sydney at one of our 'Fireside Chat' events and answer the pressing online marketing questions from some of our audience.
Melanie Benson Strick, known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders and creative entrepreneurs, Melanie is a revenue strategist – uncovering costly breakdowns and de-railers while re-energizing profits– ultimately freeing the entrepreneur to do more of what they do best.
In this episode we cover a range of business questions with Melanie, particularly on avoiding overwhelm and keys to optimizing your business.
This is the third of a 3 part series looking at online marketing essentials for your website. This is geared to anyone who has a small business website and would like to know the basics for setting it up well. In this episode we look at;
Key Pages
Messages
SEO
Measuring Traffic.
What are the essential elements your website needs to set you up for success? We discuss these and some tools that will help you out.