Expert Status Show: Recent Episodes

Elise Hodge

The Expert Status Show was created to help entrepreneurs become the no. 1 choice for their dream clients so they don't have to hustle 24/7 working with the wrong clients. Join Elise Hodge and inspiring guests as they pull back the curtain on what it's really like to build a business and life that you love, and what it actually means to be an expert.

In this episode, I'm thrilled to unveil an exciting new direction for the podcast.

Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches.

In this episode, I'm going right back to the beginning of my own online course journey by sharing about my very first launch (a $6K+ launch with a tiny email list of less than 300!)

Here's a quick snapshot of what I'm covering:

How I started in the online world in 2016, growing my Instagram following to 35,000+ and launching a blog
The pivotal question that led me to create my first online course about Instagram
My first-ever course launch success with just 237 email subscribers and key takeaways
How to build anticipation for your launch by involving your audience in the launch process
The power of sharing transformation stories (and the types of stories you should share)
One of the biggest mistakes course creators make when creating a live masterclass (and how to avoid it!)
Why I swear by the power of low-lift launches for impressive results

Links mentioned in this episode:

The Ultimate Course Launch Planner
Course Launch Sales Secrets – 20+ ways to make more sales from your next course launch (with detailed examples from 5-and-6-figure-generating launches!
Want to explore how we can work together 1:1 to make your next launch more successful than your last? Book a Connection Call

If you enjoyed today's episode, please:

Subscribe to the Expert Status Show
Leave a positive review or rating
Post a screenshot and key takeaway on your IG and tag me @connectioncopyco

Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for?

In this podcast, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader.

Let’s dive in!

Links mentioned:

ChatGPT input or over-the-shoulder tutorial? $7?

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has some other pretty amazing benefits too!)

In this episode, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you!

No matter which option you choose, I’m here to help you create a magnetic connection with your dream clients so you can become their only choice – cheers to that!

Links mentioned:

Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist
Template Shop

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

With my second baby on the way, I’m preparing for maternity leave round 2. This time it’s a little bit different, as I’m already a mum to a gorgeous (and very energetic) 18-month-old.

I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations are a little bit different this time around!

So if you’re getting ready for your first maternity leave or subsequent maternity leave and you’re wondering how to prepare for maternity leave or if it’s even possible to step away from your daily work while keeping your business running smoothly, then read on.

I’m going to share a bit about my first maternity leave and what I’m doing differently this time to prepare my business and my life for bub’s arrival!

Of course, take it with a grain of salt – we all run different types of businesses and have different lifestyles, so take on the tips that work best for you and leave the rest!

Link mentioned:

Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone.

Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short amount of time.

In this case study, I'll dive into how I was able to increase my Instagram following by 58% and engagement by 14% in just 60 days. I'll examine the types of content I shared, what got the most engagement, and what other strategies I used to drive results.

Link mentioned:

9 Posts that Drove Engagement During My 60-Day Instagram Campaign (Video Breakdown)

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)
DM me @connectioncopyco with your biggest takeaway

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand.

We dive into:

How Elizabeth structures her business
How she got into selling digital products
Elizabeth's top tips for a high-converting website
The reality of running a multi-six-figure/yr business with a toddler in tow.
How Elizabeth has built a team to support her business

Connect with Elizabeth:

Instagram >>
Website & Templates >>
Breakthrough Brand Podcast >>

Enjoy the episode?

Post a screenshot on your IG Stories and tag @elise_hodge and @elizabethmccravy so we can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: * How Elizabeth structures her business * How she got into selling digital products * Elizabeth's top tips for a high-converting website * The reality of running a multi-six-figure/yr business with a toddler in tow. * How Elizabeth has built a team to support her business

Connect with Elizabeth:

Instagram >>
Website & Templates >>
Breakthrough Brand Podcast >>

Enjoy the episode?

Post a screenshot on your IG Stories and tag @elise_hodge and @elizabethmccravy so we can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing.

In this episode, I'm diving into the nitty gritty details of why email list building is essential for reaching an audience at scale and how to set up your own email marketing strategy to build a large, loyal audience of buyers over time without feeling spammy or annoying (hooray!).

Links mentioned:

Convertkit
Free Welcome Email Sequence Template
Shop my Copy Templates & Resources

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
DM me @connectioncopyco with your biggest takeaway

If you've ever tried to launch a new digital product or course, then you know it can be a long process.

You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral.

You also have to market it — and sometimes that involves sales conversations.

But what if there was a way to test your idea before investing all that time and money? What if there was a way to do this sort of testing without having to wait until your offer was completely finished?

Enter: The beta launch.

Links mentioned:

ThriveCart for checkout, affiliates, and more! >>
Grab your Free Course Launch Roadmap here >>
Shop the copy templates and resources >>

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
DM me @connectioncopyco with your biggest takeaway

One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you.

Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you've created won’t just “promise” to get them the result they want, but will actually help them get the transformation they want. After all, people buy from people!

If you want to supercharge your sales with killer testimonials, listen in for 5 simple tips that you can implement today.

Testimonial Template & Outreach Email >>

It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉

It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you’ve poured in to creating a brilliant, transformative offer for your ideal clients, you deserve a launch plan that will help you convert the most sales, and bring in the most cash!

In this episode, I'll walk you through an in-depth launch plan, from pre-launch to cart close, so that you can finally have that super-profitable launch you’ve always dreamed of.

Grab your Free Course Launch Roadmap here >>

Shop the copy templates and resources >>

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
DM me @connectioncopyco with your biggest takeaway

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales.

In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it together on the fly!

Resources mentioned:

Monthly Content Creation Service >>
DIY Content & Copy Templates, Calendars, and More >>

Enjoy this episode? I'd love it if you could...

Subscribe to the Expert Status Show
Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
DM me @connectioncopyco with your biggest takeaway

In this episode, I'm diving into an honest look at 2022.

I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!)

Enjoyed this episode? I'd LOVE to hear from you.

DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours.

Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest.

We chat about...

The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today
How to find the right keywords and interests to target your ideal audience on Pinterest.
How to optimize your Pinterest profile to attract your audience (bio, boards, etc.)
How your Pinterest strategy can (and should) work in with your website strategy

Connect with Cali:

Website
Instagram
Pinterest

If you enjoyed this episode, I'd love to hear from you! DM me your biggest takeaway @connectioncopyco.

In this episode, I'm diving into all things selling on social with Whitney Kay.

We talk about... * Developing a social media strategy for your business * The biggest mistakes Whitney sees business owners making when it comes to creating content for social media * Keys to creating consistent content on social media that connects with your ideal clients * How to scale an online community * Turning social media followers into email subscribers

If you enjoyed this episode, drop me a DM @connectioncopyco and let me know your biggest takeaway.

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen.

I'm also sharing why your marketing might have been a flop in the past...

...and the #1 thing you MUST have in place in order for your marketing to actually convert clients

Referenced in this episode:

The Ultimate Website Copywriting Checklist >>
Controversial opinions about the marketing industry with Hannah Murphy >>

Have a question for me? DM me @connectioncopyco and ask away!

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.

We cover...

Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!)
The ins and outs of a brand identity, and why it's important
The essential components of a strategic website
The custom branding versus. DIY debate and where Rachel stands on it all

If you enjoyed this episode, I'd love it if you could rate and review the podcast on Apple iTunes. If you have any questions, DM Rachel @intentionallydesigned and I @connectioncopyco on Instagram Find Rachel & all of her amazing resources at intentionally-designed.com

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients

I'm sharing...

How I create a theme for my content each month
How I come up with endless content ideas
And how I get my content in front of more eyeballs so I can get new enquiries and sales

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing...

My heart behind the name, Connection Copy Co.
Why I introduced a retainer service
How I customised a website template to suit my brand
The process of writing my website copy
Why I didn't do a new brand photoshoot (gasp!)
How I tweaked my branding (ever so slightly!)
Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business

Links mentioned:

Emma Troy's Showit templates >>
$100 off code: VIPELISE

Jen Wagner's fonts >>

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry.

We chat about...

The current landscape of the industry
Things that have gotten lost over the last few years that we believe are reallyimportant
Business foundations that have stood the test of time
How we are designing businesses that fit our lifestyles and unique circumstances, and how you can too

If you enjoyed this episode, I'd love it if you could review the show! This helps us reach more amazing business owners like you.

If you have any questions for Hannah or I, or just want to say hi, you can DM us over on Instagram @connectioncopyco and @withhannahandco

In today's episode, I'm sharing a really honeststory about how I nearly sabotaged my business after a quick scroll through Pinterest.

I'm also talking about how my business has changed since having a baby, and how it's changing againnow that I have a little more time.

And, I'm reminding you what it looks like to run a business yourway instead of the way that everyone else is running theirs.

If this episode resonates with you, I'd love it if you could:

Rate and review the show (this helps me reach more of the right people!)
Shoot me a DM @connectioncopyco and let me know your biggest takeaway

Thanks for tuning in!

In this episode, I'm making a confession about how I've created a cookie-cutter business and starved myself of creativity.

You'll find me asking the question: "is it OK to pivot?"

And diving into all of the details of what my pivot (and new brand) looks like.

If this episode resonates with you, I'd love to hear about it! DM me @connectioncopyco and let me know your thoughts

Shownotes for this episode >>

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and their mental space.

Here’s what we're covering in this episode:

The common myths around automating your online business.
Amie's recommendation on the to take when getting started with automation and some of the surprising things you can automate.
What processes you should be doing manually vs. what to automate.
The project management tools you should be using in your business to build workflows and simplify business.

Connect with Amie:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @amiefinlayson and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * Writing your about page that connects with your dream clients.

7 must-have details to include on your about page.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries.

Here’s what we're covering in this episode:

How Alora scaled to 6 figures with a newborn and her biggest tips for combining a successful business with juggling mum life.
Using Instagram to create a successful personal brand.
The common brand and marketing mistakes businesses make and how to avoid them.
Alora's philosophy on mindset over matter is more important than marketing.
Advice for other photographers starting out in the industry and choosing a niche.

Connect with Alora:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @alora.rachelle and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * Overcoming writer's block by researching your dream client.

Writing your copy with proven-to-convert copywriting principles and formulas.
How to edit your copy like a pro.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Ashton Smith is the founder of The Awakening, a platform dedicated to helping women grow a soulful and strategic business through coaching, education, and mentorship. She is a soulful business coach that guides entrepreneurs to align with their vision, embody their CEO role, and thrive in life and business.

Here’s what we're covering in this episode:

How Ashton has structured her business for maximum alignment, productivity and growth.
Tapping into intuition to shift from $0 to a thriving 5-figure business.
Why live launching is not a sustainable business model.
Ashton's biggest tips for other female entrepreneurs who are wanting to grow a more soulful and strategic business.

Connect with Ashton:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @ashtonlongsmith and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * What is a landing page?

How you can use different types of landing pages in your business.
Learning about the rule of one.
How to address pain points in your copy to resonate with your ideal client.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Meghan Lamle is a Business Mentor specializing in sales for female entrepreneurs who desire to scale rapidly in their business through effortless sales. As a go-to sales expert, Meghan teaches women psychology-based sales strategies to ditch sleazy sales techniques.

Here’s what we're covering in this episode:

How Meghan shifted her mindset to grow her business.
Talking about "effortless sales" and how to create a sales strategy.
How Meghan has built a 6 figure business without a huge Instagram following.

Connect with Meghan:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @meghan.lamle and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * The steps to creating a clear transformation on your home page.

How to write your about section.
How to add powerful social proof on your website.
Creating a clear and easy way to find more about your services.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elise_hodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Emily is a Multi-Award Pro Makeup Artist who put down her tools to become an Online Educator. Her mission is simple - to equip busy, professional women with the ability to whip up their own beautiful makeup, so they can show up with more confidence.

Here’s what we're covering in this episode:

How Emily transitioned from glamorous makeup to promoting natural and inner beauty.
The biggest tips for others wanting to be more "themselves" in business and add their own unique flair to how they present themselves.
How Emily has attracted her dream clients through branding and showing up as her authentic self.

Connect with Emily:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @purenavamakeup and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * Building a purposeful and sustainable business.

Why you only need one powerful offer.
Creating a simple, repeatable system for attracting, nurturing and converting leads.
How to expand your audience with meaningful collaborations.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Diana is a brand strategist and consultant helping established female CEOs build personality-infused brands. She is the creative brain behind Deeply Rooted Studio and she is currently enjoying fresh coconuts in Bali, and can’t wait to start traveling again soon. Her why is deeply rooted in helping others to be seen and heard for who they truly are. You don’t have to pick one thing anymore. Your business can reflect all parts of you.

Here’s what we're covering in this episode:

How Diana went from offering logos to transitioning into offering high-end branding packages.
Diana's biggest mindset shifts to create a successful online business.
How Diana used her experiences working with the wrong clients, to offering an exceptional client experience.

Connect with Diana:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @dianajakubcova and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * What is social proof?

The different types of social proof and where to put social proof
How you can collect scroll-stopping testimonials.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Sarah is a business coach for product-based business owners. She helps hundreds of online store owners to scale their businesses using Instagram, through her courses and coaching. She also just recently launched her own limited-edition apparel line called Makers Club.

Here’s what we're covering in this episode:

Sarah shares the process of launching a physical product.
How Sarah has been able to monetise a small audience using content marketing.
How Sarah has used Reels to grow her business.

Connect with Sarah:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @sarah.airey.co and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Here's what we're covering in this episode: * What business looks like when you're offering everything to everyone.

Why you shouldn't have multiple offers in your business.
What you can do if you have multiple ideas for offers.

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Here’s what we're covering in this episode:

What inspired Danielle to chase the entrepreneurial world
Creating a global community for female entrepreneurs
Danielle's process for implementing systems to expand her team
Making a pivot from in-person events to the online space during the pandemic

Connect with Danielle:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag @elise_hodge and @danilivinglife and we'll repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

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Watch it now >>

*Here's what we're covering in this episode:* * Why you need to niche down.

What it actually looks like to niche down.
Difference between a generic phrase and a specific phase that speaks to one person

Connect with me: * Website - www.elisehodge.com.au * Instagram - @elisehodge

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Here’s what we're covering in this episode:

The biggest mindset shifts Laylee's had to have as she's grown her business
How Laylee moved into the online education space
What Laylee's small but mighty team looks like (and how she went about hiring them!).
How Laylee landed her spot on coveted conference stages (and tips for how you can too!)

Connect with Laylee:

Instagram
Website

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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

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Watch it now >>

Here's what we're covering in this episode: * An update on all things personal-wise and third-trimester update. * Hiring my new team members and the process behind onboarding and hiring. * What's next for the business? * What will maternity leave look like?

Connect with me: * Website * Instagram

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now: https://elisehodge.com.au/class

Here’s what we're covering in this episode:

How Ellen scaled from her first $300 client to growing to 7 figures in revenue
What a marketing plan looks like to hit $10k months without posting every day or needing a large audience
How Ellen has managed to transition from one person to building a team
How to conduct effective networking and build meaningful connections

Connect with Ellen:

Instagram
Website - Join our free masterclass on how to make your first $10k month with 1:1 client services even if you have a tiny following.

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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

10 seconds. That is ALL you've got to connect with your next website visitor.

Fail to capture their attention? They'll be bouncing on over to your competitor's site... and choosing THEM first. Cue the tears and second glass of wine

While this is a really sucky situation, it doesn't have to stay that way!

That's why in this week's episode, I'm taking you to website copy school and sharing 4 copywriting mistakes you MUST avoid if you want to convert dream clients.

Because once you know the factors that make people bounce, you can make sure you AVOID them like the plague.

Sound like a plan? Hit the play button!

Free, on-demand copywriting class for entrepreneurs:

Learn how to become the no. 1 choice for your dream clients with copywriting that converts (so you don't have to waste time working with the wrong clients) Watch it now here >>

Connect with me:

Website
Instagram

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Bonnie is a brand designer and strategist helping women entrepreneurs craft elevated, strategic brands that position them as the go-to experts their ideal clients are searching for. When she's not designing high-converting brands for her clients, you can find her coaching fellow designers or hosting her own show, the Brand Strategy Podcast.

Here’s what we're covering in this episode:

How to tell it's time for a rebrand (and what the difference is between a complete rebrand and a refresh!)
The most common branding mistakes people make and how to avoid them
What creating a brand that attracts high-end clients REALLY involves
Why your brand should repel the WRONG people (not just attract the RIGHT people!)

Connect with Bonnie:

Instagram
Website

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FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

In this episode, I'm sharing...

How I hit 6 figures in my second year of business
How I've streamlined my business to create more income with less offers
What worked, what didn't work & my biggest learnings
A breakdown of my revenue (how much is services, how much is from my course)
What my plans are for the next year of my business, particularly with a baby on the way!

Rebranding episode mentioned: 9 steps to consider when rebranding your business

Website copy training for entrepreneurs (learn how to DIY your website copy!)

Enjoy this episode?

DM me on Instagram and let me know!

Here’s what we're covering in this episode:

The challenges Tracey had to overcome as she moved her in-person business across Canada from Ontario to Alberta
How Tracey transitioned from the wedding industry to the branding space
When Tracey knew it was time to launch into the education space (and how she did it!)

Connect with Tracey:

Instagram
Website

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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

Want to land dream clients on repeat with high-converting website copy?

I've created a free, on-demand class to show you how.
Watch it now here >>

Connect with me:

Website
Instagram

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Here’s what we're covering in this episode:

The tipping point that made Teresa quit her day job and jump into wedding photography full time
How Teresa pivoted her wedding photography business during the COVID-19 Pandemic
The biggest mindset shifts Teresa has had as she's grown her business
How Teresa niched down to grow faster
How Teresa has created an amazing client experience that gets her clients referring her to other dream clients

Connect with Teresa:

Instagram
Website

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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

What we're covering in this episode:

The different elements of a high-converting website
How to know whether you should hire an expert or do it yourself
What it actually takes to be your own copywriter

Want to DIY your website copy?

I've created a free, on-demand class to show you how.
Watch it now here >>

Connect with me:

Website
Instagram

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Here’s what we're covering in this episode:

How to book 10K+ projects without feeling like a sleaze bag or like you're selling your soul.
What a powerful 10K offer looks like
Carli's out-of-the-box approach to marketing and how she makes it fun
How Carli had her biggest revenue month off the back of viral TikTok videos
How Carli structures her business around her life as a mom of two little ones

Connect with Ashley:

Instagram
Website
TikTok
Learn how to sell 10K+ packages with 10K Girl Gang

Enjoy today's episode? I'd love it if you could...

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Leave a review on Apple Podcast
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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

What we're covering in this episode:

The tell-tale signs you're ready for a rebrand
How to prepare for a branding photoshoot (it's more than just booking a photographer!)
How to make sure your copywriting and website design work together seamlessly!
& so much more...

Want to DIY your website copy?

I've created a free, on-demand class to show you how.
Watch it now here >>

Connect with me:

Website
Instagram

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
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Here’s what we're covering in this episode:

Why productivity tools and time management hacks don't often work to get busy business owners out of overwhelm
Why changing the way you operate in your business is the key to creating more time and space for the things that matter most
Three key shifts business owners can make if they want to start changing how they operate in their business and embrace a do less, live more approach

Connect with Ashley:

Instagram
Website
Do Less, Live More Podcast Course

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FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients.

Watch it now >>

In this episode, I'm sharing...

Exactly how I wrote the promo emails for my live masterclass
The 6 things you absolutely must include in each email
How to write open-worthy subject lines

Save your seat for the LIVE masterclass >>

Connect with me:

I LOVE getting to know you - DM me on Instagram
Visit my website to learn more about my copywriting services

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Here's what we're covering in this episode:

How Cat grew her wholesale business from 100 stores carrying Kitty Meow products to over 450 during the COVID-19 pandemic.
How infusing personality into her brand has been a catalyst for growth
Cat's take on providing a stellar client experience
Top tips for anyone wanting to get started in the product-based business space

Connect with Cat: * Website * Instagram

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge & @kittymeowboutique so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

In this episode, I'm sharing...

A special announcement (surprise, I'm pregnant!)
An update on how the last few months have been
Answering all of your pregnancy & business questions

Connect with me:

I LOVE getting to know you - DM me on Instagram
Visit my website to learn more about my copywriting services

Enjoy today's episode? I'd love it if you could...

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Here’s what I’m sharing in this episode:

An off-the-cuff chat about the "real life" behind building a business
Mindset shifts I've had to tackle as I've grown my business
How I've been forced to pivot and change up my schedule to suit my every-day life (as life has changed this year!)
The way I structure my business, and why I structure it this way!

Connect with me:

I LOVE getting to know you - DM me on Instagram
Visit my website to learn more about my copywriting services

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
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FREE COPYWRITING CLASS FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients using personality-packed website copy... so you don't sound stuffy, generic, or cheesy!

Register now: elisehodge.com.au/class

Here's what we're covering in this episode:

How Krystel started her wedding event planning business, quickly growing from booking 4 weddings per year to 40 weddings per year.
How she eventually repositioned her business in the luxury space, allowing her to book just 10 weddings per year while making the same amount of revenue.
How Krystel transitioned into the online education space while also running two event-based businesses.
Krystel's biggest tips for new creative entrepreneurs after 10+ years of learnings of her own.

Connect with Krystel: * Website * Instagram * Krystel's Secret Sweet 16 Freebie

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge & @krystelstacey so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here’s what I’m sharing in this episode:

The EXACT 15 steps I use to write high-converting sales pages for my 1:1 clients & teach my students inside The Copywriting Academy

Connect with me:

DM me on Instagram
Learn more about Launch Copy in a Day, where I write your sales page in just one day!

Enjoy today's episode? I'd love it if you could...

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FREE COPYWRITING CLASS FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients using personality-packed website copy... so you don't sound stuffy, generic, or cheesy!

Register now: elisehodge.com.au/class

Here's what we're covering in this episode:

Pia shares her unique perspective on running a business and heading up a team.
Pia's biggest mistakes as a leader and how they shaped her.
What Pia is most proud of when it comes to the way she leads.
How leadership can translate to meaningful community growth.

Connect with Pia: * Website * Pia's Program * Instagram

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge & @curatewellco so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here's what we're covering in this episode: * How Hannah quickly scaled her business, and what it looked like for her. * How Hannah rejected hustle culture, scaled her business to the 700,000 dollar mark without burning out. * Hannah's top tips for entrepreneurs who are finding they're hitting an income ceiling and want to break through it so they can scale their business. * What a white glove experience is and how you can create a white-glove service for your clients.

Connect with Hannah: * Website

Instagram

Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge & @hannahmnieves so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here’s what I’m sharing in this episode:

What brand messaging is (and why it's important!)
How to weave your personality into your copywriting
How to stand out as the no. 1 choice

Connect with me:

DM me on Instagram
Learn more about The Copywriting Academy
Find out more about Website in a Week
Find out more about Launch Copy in a Day

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here's what we're covering in this episode: * What Madison's entrepreneur product suite looks like * How a mastermind can fit into your suite of offerings to support the growth of your courses * Madison's process and approach to launch strategy * Madison's recently launched business, what prompted her to start it, and how she manages both of her businesses alongside each other.

Connect with Madison:

Website
Instagram

Enjoy today's episode? I'd love it if you could... 1. Post a screenshot on your IG Stories and tag @elise_hodge & @madison.tinder so we can repost you 2. Leave a review on Apple Podcast 3. Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here's what we're covering in this episode: * How Amanda balances building a multiple 6-figure business with travelling and exploring new countries * What Amanda's daily structure looks like. * How to create rock solid systems to scale your business. * Actionable tips for using Instagram to crush sales, even if you're just starting out!

Connect with Amanda: * Website

Instagram

Enjoy today's episode? I'd love it if you could... 1. Post a screenshot on your IG Stories and tag @elise_hodge & @amandakolbye so we can repost you. 2. Leave a review on Apple Podcast 3. Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now>>

Here's what I'm sharing in this episode:

Why your messaging is not connecting with your ideal clients
The easy way to do in-depth client research
A simple formula for explaining what you do

Enjoy today's episode? I'd love it if you could... * Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you! * Leave a review on Apple Podcast * Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here's what we're covering in this episode:

How Cara built a multiple 6-figure business while juggling her demanding 9-5 job and traveling to 1-2 new countries a month
What Cara learnt from corporate that she's been able to apply to entrepreneurship
The mindset and identify shifts Cara had to have to go from corporate to CEO
Simple tips to start building your business, even if you're working a 9-5 job right now.

Connect with Cara:

Website
Instagram

Enjoy today's episode? I'd love it if you could... 1. Post a screenshot on your IG Stories and tag @elise_hodge & @carabarone so we can repost you 2. Leave a review on Apple Podcast 3. Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients. Register now >>

Here’s what we're covering in this episode:

How Emily's business has drastically changed from year 1 to now being in year 5
The biggest mindset blocks that Emily has had to overcome to grow
3 big mistakes you might be making with Instagram
Actionable ways to start attracting your ideal clients with Instagram today

Connect with Emily:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

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Leave a review on Apple Podcast
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FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?

I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.

Register now

Here’s what I’m sharing in this episode:

The biggest education investments I made this year and what helped me grow the most
Four big mindset shifts that have changed the trajectory of my business
Why I rebranded in 2020 (and what the process looked like!)
The two new hires I made, and what they're focusing on
How I plan to serve my amazing clients and grow my business in 2021

Connect with me:

DM me on Instagram
Learn more about The Copywriting Academy
Find out more about Website in a Week
Find out more about Launch Copy in a Day

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what we're covering in this episode:

Tatiana's journey from $2,000/month to $26,000/month
How to prepare for your first hire
How to figure out who the right person is to hire
Whether it's best to hire a contractor or employee
How to know when it's time to let someone go

Connect with Tatiana:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

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FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?

I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.

Register now

Here’s what we're covering in this episode:

How to use Pinterest to generate passive traffic as a solopreneur
The difference between leads on IG & Facebook versus leads from Pinterest (and why they're more qualified!)
How to create an evergreen sales funnel that generates sales on autopilot

Connect with Kate:

Instagram
Website
Kate's free Pinterest guide

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?

I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.

Register now

Meet one of our members from The Copywriting Academy Janelle Mead. Janelle is an interior designer who recently took the big leap to go out on her own. After very few enquiries coming through her website, Janelle new she had to make a change. That's when she joined The Copywriting Academy and rewrote her website copy in just two weeks! With personality-packed copy on her site and throughout her social media content, Janelle started to receive new enquiries. Listen in to this episode to learn more!

Here’s what we're covering in this episode:

How Janelle was able to rewrite her website copy in 14 days flat!
The no. 1 tweak that helped Janelle 3x her enquiries
How Janelle was able to inject her personality into her website copy to create a site that truly reflects who she is, as well as that attracts her dream clients

Connect with Janelle:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?

I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.

Register now

Here’s what we're covering in this episode:

How Hannah was able to grow her business from 3 clients to 27 clients in 6 months while working less
Why completing your to-do list as fast as you can is not productive (and what you should do instead!)
How to start working less while still providing an amazing client experience
Tangible ways you can take your schedule from overwhelming to profitable in just a few hours

Connect with Hannah:

Instagram
Website
Free training to help you transition to a profit-focused schedule

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?

I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.

Register now

Here’s what we're covering in this episode:

How Gracie grew and sold her first company while in college
How taking breaks from her business has helped Gracie grow faster
Tips for integrating wellness into your business

Connect with Gracie:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what we're covering in this episode:

How Kate navigated overnight business growth
How to manage orders and inventory when it's just you doing the fulfillment
How to differentiate yourself from your competitors
How to create an amazing customer experience
How to respond to copy cats
Tips for working from home during lockdown

Connect with Kate:

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Website

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FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what we're covering in this episode:

The essential parts of a high-performing funnel
The biggest mistakes entrepreneurs make when it comes to funnels
How to start using paid traffic to widen your audience and scale your business
How to maximise your ad reach with organic marketing

Connect with Melissa:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what I’m sharing in this episode:

What dream clients are
How to figure out who your dream clients are
3 places to find dream clients today
How to use magnetic messaging to instantly connect with your dream clients
Two things you MUST do after every client project to get referrals

Connect with me:

DM me on Instagram
Check out my website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what we're covering in this episode:

How Madison went from being a virtual assistant to being a community builder who connects people to the experts
The reality of loneliness as an entrepreneur and how Madison found biz besties
The keys to building a Facebook Group that's actually inviting and engaging
Tangible ways to intentionally build a loyal community around your business

Connect with Madison:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what we're covering in this episode:

Biggest mistakes people make when it comes to website design
The essential elements that make up a website that actually converts
How copywriting and design can work together to create a client-converting website

Connect with Lillian:

Instagram
Website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
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FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

I created this podcast to help entrepreneurs become the no. 1 choice for their dream clients so they don’t have to hustle 24/7 working with the wrong clients. Join inspiring guests and I as we pull back the curtain on what it’s really like to build a business and life that you love, and what it actually means to be an expert.

Here’s what I’m sharing in this trailer episode:

How I started my business
The keys that have helped me grow
My top tip for scaling your business to 6 figures & beyond
Mindset shifts I've had to overcome
The message behind the name, Expert Status
What you can expect in future episodes

Connect with me:

DM me on Instagram
Check out my website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class

Here’s what I’m sharing in this episode:

How to own your expert experience
Why you need a signature method
How to educate your community without giving away everything for free
When to invest in brand photography
How to create an amazing client experience

Links mentioned:

Trailer episode of the Expert Status Show
20% off Dubsado with elisehodge

Connect with me:

DM me on Instagram
Check out my website

Enjoy today's episode? I'd love it if you could...

Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
Leave a review on Apple Podcast
Subscribe for new episodes every Monday

FREE CLASS FOR ENTREPRENEURS:

Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth? I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients so you don't have to waste time working with the wrong clients.

Register now: elisehodge.com.au/class