This is Marketing Podcast: Recent Episodes
Ross Morrone
The This is Marketing Podcast is a weekly podcast about digital marketing, branding, advertising and social media from an everyday practitioner. Ross Morrone is the Director of Marketing at Youngstown State University, and a digital marketing consultant.
In this episode I catch up on the past year or so of my life and talk about what I think about the state of marketing. I’ll be honest, it’s more exciting to me now that it has been and I specifically get into Facebook Groups, Pages and YouTube. Thanks for still listening and let’s […]
June and July marks the end of one budget, and the beginning of the next. In this podcast, I discuss how I allocate my budget on traditional and digital marketing, what decisions go into my spend (I’ll give you a hint, it’s data) as well as some of the new ideas I am focusing on […]
As someone that works at a University, I get this question a lot, “How am I going to get and entry level marketing job with no experience?”. The reality is as a student, you not only have a lot of things you are doing every day that count as experience, but you also have the […]
Facebook remains one of the digital marketing channels that is a must have your your business. In this episode, I discuss how to build your audience by assessing the audience themselves, using the analytics tools within Facebook, converting users from other social channels and how to build your overall content strategy by testing content types.
I think that right now is the best time for YouTube be a part of your digital marketing strategy. Through subscribers, you can build an audience that not only engages and shares your videos, but also converts over to customers. In this episode, I discuss some tips that have helped me build my own YouTube […]
Storytelling isn’t a consideration you should have as part of your brand strategy, it should be your brand strategy. In this podcast, I discuss how you should discover and create content through storytelling about your brand. The first idea is to think about those stories that talk about how your business came to be. Tell […]
I’m not an expert in how to correctly build survey, but like many things in my career, I’ve learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputation and the buying decisions of students. I talk about using […]
Digital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for your business right now in 2018: Email, YouTube and Google Adwords. […]
The debate between Adwords and Facebook advertising isn’t so much whether one is better than the other, it’s more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for when to use either, or both.
I can be my own worst enemy with this statement, but, marketing isn’t hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert. Tapping into the many marketing resources we have around us only enhances your knowledge of your business, and your ability […]
MBA programs seem like they are dime a dozen these days, but there is real value in getting an MBA. On this episode, I sit down with Nick Baran, a real MBA student that has a background as a teacher. We talk about why he made the choice to quit his career and pursue an […]
I literally just made this word up, I think. Adverterrorists is long for advertisers, and I don’t like either of them. In this episode, I’m pretty fired up, because I get 100 sales calls and emails a day, so I’m here to talk some shit about them. If you are in a marketing position or […]
As marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found the single best online app for building […]
What is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week’s episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and communication strategy. With an increase in social media communications, our customer service […]
Youtube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your videos. What does this mean to you as a business? In this […]
There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the […]
Goodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us as marketers and really lay […]
30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it’s a 387% increase in listens – I’ll take that stat any day. In 30,000 listens, I’ve been learning nonstop about podcasting, content and my audience, and in this episode, I share some of those learning moments. What they were, […]
It’s the holidays, and for some of you, it’s the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it’s not just your black Friday marketing we have to worry about, there is now Small Business Saturday marketing and Cyber […]
Social media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can recruit users and what they should be focusing on […]
Facebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy. I also discuss why you shouldn’t be afraid of changes on social media […]
I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything from budget, content marketing, time, pay per click and brand reputation management. I discuss […]
Conversion funnel marketing is understanding the purchasing process for your users from start to finish. How does the funnel look from your first point of contact to the thank you page after they purchase? In this podcast, I talk about how you should start to think about your conversion funnel, and how marketing plays an […]
I decided to start a new monthly segment of the this is marketing podcast where I give my favorite app of the month. For this month, I chose Slack. A lot of you might have heard of it and never used it (that would be me a month ago) and some of you might have […]
For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build a comprehensive brand, marketing and advertising campaign around your business. This will ensure that when […]
Building a website is one thing, building a website that sells your product successfully is another. I’ve designed my share of both and in this podcast I talk about the design side of selling products, and the business side of selling products online. If you are just starting out as a business, this podcast will […]
We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend the most valuable one that you have ever […]
I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – their parent company – and turned it into one platform that […]
When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I’ll talk […]
What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding, marketing and advertising campaigns around the idea of personas that are unique […]
The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind social media channels, including Snapchat, Twitter, Facebook and Instagram, that […]
Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambassadors for your products and services. Consistency, content calendaring, media, repeat […]
Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some ideas for promoting your ability on different social media channels, websites and through email. […]
What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s not as important as every marketer makes it out to […]
I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digital marketing consultants, questions to ask, sales pitches to avoid and knowing […]
I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech stack can monitor and provide valuable insights is an extremely important […]
It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few steps to take in the rebranding […]
I recently came across an article in InsideHigherEd.com that talks about the idea of building emotional brands that I thought was terrific. In this article, it talks about the idea that customers don’t buy different, they buy special. This is something that is so important when we look internally to our own products and services, […]
In this podcast I share what I consider to be the secret sauce of marketing – relevancy and engaging. Without these two ingredients each time we share a piece of content, we are risking losing out on quality interactions with our audience. Although I do consider marketing to be full of different types of recipes, […]
I consider Micro Marketing to be any of the marketing that you are doing for your business that is targeting a smaller audience. Yes, in this podcast I do focus a lot of branding from the top of your business, but micro marketing can be very effective for your ROI. In this podcast, I talk […]
A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on 3 main areas: social media data, organic versus paid […]
If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. In today’s daily tip, I talk about the best marketing apps for Marketers […]
Staying organized in our day-to-day madness as marketers isn’t always easy. The good news is that we are usually in-tune with the latest and greatest apps within all types of organizations. Two apps that are imperative to my organizational skills and staying on task are Evernote and Any.do. In today’s This is Marketing Daily Tip, […]
I never would have thought we would be editing videos right from our mobile devices, but once again, the Internet proved me wrong. In today’s daily tip from This is Marketing, I talk about my two favorite video editing apps, WeVideo and InShot. Both apps are easy to use and produce video edits for social […]
If you hate adding #hashtags to social media as much as I do, then Hashme is the perfect marketing app for your device. In this week’s Best Apps for Marketers on the This is Marketing Daily to post I talk about how this app is built to easily scan for relevant terms related to a […]
All this week on the Daily Tip from This is Marketing, we will be talking about the best apps for marketers. To kick off the week, I’ll be talking about one of my favorite social media posting apps – Buffer. Buffer allows you to post to social media platforms, even at their free service level. […]
This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle […]
The number one question I get from businesses that are redesigning their website is how much should it cost. It’s not a one size fits all process, which means neither is the cost to redesign. In today’s This is Marketing Daily tip, I talk about coat variations depending on what type of site you have, […]
When you redesign your website, everything leads up to the website launch. Execution of the site launch is just as important as the months that led up to it. In today’s This is Marketing daily tip, I talk about considerations for the launch of your website and how to maximize your publicity.
A lot of the data we look at during a website redesign surrounds our own content and pages, but a redesign project is the perfect time to analyze that data about your customers. What are they coming to your website to do, and how many steps does it take for them to accomplish that? In […]
When it comes to redesigning your business website, there is no better source of data to utilize than from your analytics data. In today’s This is Marketing daily tip, I talk about what to look for in your analytics when it comes to your existing website, or how you can set up your new website […]
If you were a business that came online in the late 90’s or early 2000, you either have or should be redesigning your website for this decade. There are a lot of benefits to rethinking your website design, including more traffic, higher engagement and customer conversions. In today’s daily tip, and all this week, I […]
Launching a business takes more than just flipping the sign to open on the front door. There are a lot of considerations about your digital content and its infrastructure, PR, data, goal setting, patience and a willingness to fail. In this episode of This is Marketing, I discuss those 6 tips and why I believe […]
Negative feedback happens, but how you deal with it can turn a negative into a positive. In today’s Daily Marketing Tip from This is Marketing, I talk about when to respond, and when to delete. Doing this right, can lead to a positive resolution, and complete customer satisfaction.
Creating content takes a lot more time than just construction a tweet, or talking about the weather. In today’s Daily Marketing Tip from This is Marketing, I talk about why it is important to create a content strategy and think about the ROI, the audience and the actual function of posting. There is a cadence […]
How can you build your social media audience the right way? In today’s Daily Marketing Tip from This is Marketing, I talk about how the gimmicks of gaining thousands of subscribers over night are just that – gimmicks. Slow building an audience that is genuinely interested in your content will lead to more interaction and […]
Dark social media isn’t a reference to Star Wars, it’s a reference to communication and marketing that happens on the private channels of social media. The original dark social digital format was email, but now it’s used every day by apps like Snapchat, Facebook, Twitter and on and on.
Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In today’s This is Marketing Daily Tip, I talk about how you […]
FoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.
Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance […]
Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, […]
A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.
Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make […]
Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.
Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas […]
Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?
If your audience is the 30 and above range, TV and Cable is a perfect spot to place advertising. Even in the age of Hulu, Netflix and DVR – commercials are seen by millions. Those that want to watch a live event, or catch their favorite episode of Walking Dead, will do so in real-time. […]
Outdoor media, although traditional – and not my favorite, can really help to lift your brand. However, you don’t have to break the marketing budget bank to find good deals when buying billboards. In this daily tip, I explain how you can negotiate lower rates and improve rotations and ultimately, your marketing strategy.
Buying print media is about a lot more than just distribution numbers. Knowing the right questions to ask the sales rep will mean higher ROI once you pull the trigger. Don’t be fooled by impression data or sales estimates. Ask about audiences and content to find your niche publication.
Media buying can be as easy or as complicated as your want. The biggest question I always get is how do I know where to buy media? Ask yourself the following questions, and the answer becomes more clear: Who is my audience? Where is the placement? What is the purpose?
One content strategy for social media platforms is to tap into social media influencers. These are users on social platforms that have a lot of follower, but as I discuss, I caution that more followers doesn’t always mean more engagement.
In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it’s so important for the success of your strategy.
Total Monthly Listens: 2011 Full Episode Listens: 1091 206 Listens (partial): 920 Downloads Hits 206 Hits Bandwidth Average size /wp-content/uploads/2017/01/TIMEp26_mixdown.mp3 87 75 995.62 MB 6.15 MB /wp-content/uploads/2017/01/TIM26_mixdown.mp3 80 82 1.58 GB 9.97 MB /wp-content/uploads/2017/01/DT2.mp3 78 51 297.92 MB 2.31 MB /wp-content/uploads/2017/01/DT3.mp3 71 50 231.69 MB 1.91 MB /wp-content/uploads/2017/01/DT5.mp3 70 52 231.21 MB 1.90 MB /wp-content/uploads/2017/01/DT4.mp3 […]
Building a social media team means choosing the right type of people to create and manage content for your platforms. The trick is to find people that are already comfortable in those spaces and for me, finding someone that can produce a video on a mobile device.
Not all social media channels are a perfect match for all businesses. It’s about how you execute your content strategy, and how your audience engages with you.
Building your social media audience takes time, good content and patience. Sure, you can buy your audience, throw a lot of money at increasing the number of likes that you have, but the most important factor of that audience is engagement. What is the percent of that audience that reacts to your posts, engages with […]
Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A subscription. A download. Conversations are soft points along the way. Clicking to a webpage, reading a […]
Service marketing is going to be slightly different than product marketing. As people search for your service, you want to be found. Business listings on Facebook and Google will drastically improve your visibility to potential consumers. Facebook is ideal for service companies because you can show your service in action. Share testimonies and how-to videos […]
If you are a company that sells physical things. Even if it’s a digital product, you need to market your products different than you would a service. Products are easier to sell to consumers because they want what you have to offer. If you can produce content and a funnel that makes sense, they will […]
Advertising is the promotion of individual services and products. Similar to branding we are still targeting out brand audience when we advertise for our business, but we are identifying segments that will purchase from us.
Branding – the umbrella of your brand. To me branding is marketing, marketing is branding. You’re marketing your brand to an audience that is most likely to engage with what it is your brand offers. Your brand can offer products and services, and those can even have micro brands to them, but your main brand […]
Today I answer a question about knowing when and what Facebook posts should be boosted, including Facebook live videos.
Today I talk about the analytics behind Facebook live. How to reach 5000 users and what the anaytics should be telling you about your content strategy using Facebook and Facebook Live.
Today’s tip talks about building content strategy using Facebook live and some ideas for producing video content that connects with your audience.
Today I talk about Facebook live for small brands and how everyday users can help contribute to your brand strategy.
Facebook has rolled out some updates to Facebook live, and today I discuss how these could impact your Facebook video strategy.
Content streams are an important part of your social media strategy. In this podcast, I talk about how to build content streams effectively for your business. Daily posting doesn’t have to be an impossible task, and I have a few ideas to get your content streams build in one day and scheduled for the week.
When do you pivot your business services with a client? How do you plan for it? In today’s This is Marketing daily tip, I discuss how to maximize your services for each client that you have, and how to plan for it before you sign that first contract.
Walking away from clients is an important part of the success of your business. In today’s This is Marketing daily tip, I talk about knowing when it’s the right time, and how to plan for the break up.
Social media posting isn’t just about the feed that you are showing to your audiences, it’s about the posts that you are serving to the audience that doesn’t interact with your brand – the “Dark social media posts”. In this podcast, I talk about the value of dark post advertising and how to get started […]
Clients demand reports, and they should, but how do you provide value to a client that really doesn’t understand what you are reporting on? In the first This is Marketing daily tip, I talk about providing better data reports to clients and finding that person with the client business that can be your ally.
The This is Marketing Podcast produced 24 podcasts in 2016 starting in April. Total Full Listens: 3230 Total 206 Listens (partial): 3910 Total Listens: 7140 Downloads Hits 206 Hits Bandwidth Average size /wp-content/uploads/2016/09/TIM23_mixdown.mp3 199 321 7.15 GB 14.07 MB /wp-content/uploads/2016/04/TIM1_mixdown.mp3 180 484 9.80 GB 15.11 MB /wp-content/uploads/2016/04/TIM3_mixdown.mp3 159 143 4.70 GB 15.95 MB /wp-content/uploads/2016/06/TIM9_mixdown.mp3 153 […]
2017 should be the year of data, analytics and your business. In this episode, I discuss how almost every platform you use for your business has data, and how that should be used to improve your business strategy. It’s not about hiring a data expert, it’s about using the assets you have. I also discuss how […]
Vine was acquired by Twitter for $30 million dollars in 2012, and closed in 2016. In this episode of the This is Marketing podcast, I discuss how monetization, content tilt and vision all contributed to it’s death, and how marketers can face a similar fate if they don’t respect their customers.
Product marketing and service marketing should be approached with two different strategies. In this episode of the This is Marketing podcast, I discuss the difference between marketing for products versus marketing for services. As a business, it’s important to understand how the audience interacts with what you do, based on what you offer.
Sourcing the Internet to find experts in your field is a great practice for keeping up with current events, trends and news. In this podcast, I discuss how I source the Internet for marketing professionals to help build my network and keep up with current marketing trends. I also discuss why you should build your […]
Have you even given an elevator pitch for your business? What is an elevator pitch? Do you have a practiced response to the question “what does your business do?”? In this podcast, I discuss why the elevator pitch is a great business practice, why your workers should know the pitch and how to perfect it.
A marketing blitz is a great way to roll out new products, brands or the launch of a new business. In this weeks This is Marketing podcast, I discuss some ideas to get your message out to a big audience all at once, that starts to produce sales and traffic. They include press releases, email, […]
In this podcast, I sit down and talk with Danny Catullo (Catullo Prime Meats) and Dave Keish (Toys-R-Us), co-founders of the startup FoodECrave about the launch of their online website. FoodECrave works with food distributors, local purveyors and other food vendors to build delicious food boxes that are delivered to your front door. In this […]
Building your marketing budget can be a complicated process, but it doesn’t have to be. In this episode of the This is Marketing podcast, I give some ideas on how to build a social media budget, traditional marketing budget, why working with an agency is a good practice, and where your money is best spent for […]
This episode is a recording of my talk at the DoYo Live 2016 digital marketing conference. The topic was How to Use Big Data to Build Your Digital Strategy and covered big data, social media analytics, content strategy, user personas, and building a marketing strategy.
Instagram recently updated its platform in a big by adding stories, similar to Snapchat, but they also added the ability for users to connect their accounts with their Facebook business accounts. In this podcast, I talk about Instagram Analytics and how to use them to build your following and Instagram strategy.
Roger Dudler is the founder and CTO of Frontify, a brand style guide and product work space app. In this podcast, I talk with Roger about building better brands through style guides, the importance of picking the right team members in a startup, and how he gained 90,000 active users without having a marketing plan.
Do you take the time while developing the marketing of your business to actually make a marketing plan? Do you know where to start? This podcast discusses the SWOT analysis for marketing, how to build a marketing plan, building budgets and allocations, and where to focus your attention at. You don’t have to live and die […]
Are you using Snapchat for your business, or just personal use? Snapchat is a great social channel for brands to authenticate themselves and humanize their brands. This podcast discusses snapchat strategy, including tips to build an effective content calendar, takeovers, the 24 hour cycle, how to build filters that work, the analytics of Snapchat, and […]
Is your business using YouTube to market your product or services? This episode discusses how you can get your business on YouTube, starting a channel, how-to produce videos using mobile, building subscribers, monetizing videos, and turning views into sales. This episode of This is Marketing is brought to you by gofreshbooks.com/thisismarketing. Get a free 30 […]
What is branding? What’s the difference between branding, marketing and advertising? In this episode of the This is Marketing, I discuss branding your business and how that is not the same as marketing and advertising your business. Why visual standards are so important to your brand, how Frontify can help you share your brand guide with your employees, […]
Marketing doesn’t happen on a timeline anymore, it happens in real-time, 24/7. How does your business build the landscape of marketing in real-time around your products or services? How do you engage your audience? What is your social voice sound like and how do you reach people to hear it? This podcast discusses social strategy, […]
Data & Analytics can impact every part of a business, but knowing how to use data and finding the right tools to analyze it can be cumbersome. Marketers need analytic tools more than ever with big data taking a front seat to business. This podcast discusses how to match datasets, analyze them, and then apply it […]
I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn’t have to be limited to the amount of dollars that you have from your bank investment or even a first round of VC fundraising. In this episode, I explain how my first startup, FoodECrave.com, has helped me understand the […]
How do you brand yourself? It’s not that simple, but it’s not that hard, if you follow the right steps in doing so. In this podcast, I discuss this and why the hardest thing for new marketers to do is land new clients, especially when they are small businesses. I also read two emails sent […]
Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how […]
Redesigning your website is a huge undertaking, and now more than ever, it takes a solid strategy to be successful. In this podcast, I talk about knowing the right questions to ask going into a website redesign, building for you audience first, how to get buy-in from your owner, boss or board, how much a […]
Analytics is more than just a hit counter on your website. It’s data about your audience, content and conversions online. This episode talks about Google Analytics, Facebook analytics, Twitter analytics, marketing analytics and how putting all of them together can increase your revenue and engagement.
Social media isn’t about just showing up, it’s about time and strategy. In this podcast, I talk about Building a Social Media team for your business. How to put together a team that can build social media content. How to engage, grow and convert your audience. Plus, using analytics and data to improve your overall […]
How does your business use email as part of your marketing strategy? In this podcast, I discuss why Mailchimp is your best bet for email service, how to build lists for audience needs, building good content and using analytics to improve open, share, and conversion rates.