Beauty Means Business: Recent Episodes

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Beauty Means Business Radio

The Innovating Mobile Marketing Leader

Ronan Perceval – Phorest Salon Software

This week on Beauty Means Business Radio, we chat with Ronan Perceval. Ronan is the founder of Phorest Salon Software, the leader and innovator in salon marketing. Since their launch, they are now in over 10 countries and 7,000 salons worldwide, and are consistently creating technology to advance beauty and barber professionals.

Ronan has always wanted to train as a hairdresser and in 2004 started working in a front of house position at a local salon in Ireland. As one of his first jobs ever and never being in a salon before, he fell hard and fast for the charms of the salon life. Deeply connected to how this industry is unlike any other, the infection energy that he felt, and the ability to be the highlight of someone's day, forever changed his professional career.

Ronan was handed a great deal of responsibility and quickly discovered that with this responsibility comes the opportunity for innovation and ideas. Two problems revealed themselves rather quickly: 1) the amount of no shows happening each day 2) the lost revenue that comes from these no shows.

Realizing that this loss is costing his employer over $50K a year, Ronan got to work with a groundbreaking solution of text message reminders. This small salon software dropped their no-show rate by 80%. Recognizing the impact of this and realizing that other salons may be having similar issues, Phorest was born.

Phorest Salon Software has been on the leading edge of innovative technology for the beauty industry, pioneering brand sampling, text messages reminders, marketing campaigns, and a strategic business tools since 2004. In this episode, Ronan takes us on the journey of following his intuition and the joys and love for this industry.

One of the scariest times in a stylist's life is the after-holiday rush. January and February become a ghost town for most businesses and Ronan recognized the importance of staying connected to the clients. From this realization, Phorest became yet another pioneer in brand sampling. With text messages that offered free products for a visit, these quickly became text viral! With many clients forwarding these messages to their friends and family.

In 2021, Phorest is launching a series of new features for their salons to increase consumer purchases through the salons and put money back into the pockets of all professionals, yet again.

Stay tuned through the end to hear Ronan’s answer to who he would switch places with. The answer is heartfelt, and truly mirrors his commitment to all beauty and barber pros.

Takeaways:

• Storytelling at its best! Ronan’s journey is awe inspiring
• Being innovative requires a deep intuition and a solution seeking mindset
• A strong marketing company that supports new consumer purchasing habits and always has the financial interests of salon owners and pros in mind

Handsome App is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

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Beauty Means Business Radio

Young, Fresh & Not Just Australia

ELEVEN AUSTRALIA

This week on Beauty Means Business Radio, we have a conversation with Gabe Ormando and Jeff Peterson, the dynamic duo behind the fresh Australian product line, ELEVEN. They are Distributor Account Managers for the brand. Self-named “the new kids on the block”, the young dynamic brand truly lives into the “young at heart” culture. Since its launch, the world has fallen for ELEVEN Australia too, with the brand now available in 25 countries globally including the UK, USA and Canada.

What’s refreshing about Eleven is that every bit of their six-person team full embodies the brands mission and culture and is focused on being fun, fresh & obtainable to everyone. With only three years into the North American market and six team members, they are making a big impact on modern day salon professionals. With an unorthodox and modern approach to raise the tide of the industry.

Their approach to education is unique, fresh and on brand. The brand has been ahead of the curve in terms of education and industry trends. They had been hosting virtual Zoom education before the pandemic, so when COVID hit, they weren’t forced to pivot, but were prepared for the influx of beauty pros that were rapidly switching to virtual education.

The duo has a collective 40+ years of industry experience which is a key ingredient to their education. Their passion is undeniable, both have committed most of their lives to the success of the industry and the business owners and independents within the industry.

Gabe worked for a global software platform in the salon industry, of which he worked across 3 continents for 18 years. Jeff started in the salon industry before even starting school as a child. With a father who was a distributor, Jeff’s blood is literally in the industry. True lifelong experts in the industry that have been in and out of 1000s of salons.

Their most important tip for brand success: focus on what you can do as a brand to grow the industry as a whole. Which Gabe says is a key reason why they’ve gained such momentum. They aren’t focused on just ELEVEN users, but on the raising the industry.

You can find their education, which is consistently held on Mondays and Thursdays in the Handsome App.

In 2021, they’ll be bringing more education to different buckets. They will be delivering 4 programs for the industry every month.

Takeaways:

• Lots of tidbits for brand growth & educators, listen in!
• Momentum and growth come from focusing on what you can do as a brand to grow the industry as a whole, not just your own brand
• Education in the industry is going to continue to climb, a fresh modern perspective keeps engagement high

Handsome App is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

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Beauty Means Business Radio

Domestic Violence & the Beauty Professionals’ Impact

Susanne Shepherd Post

Susanne is a salon owner of 17 years and has been a stylist behind the chair for 27. Post, a survivor of domestic violence, co-founded the Shear Haven initiative alongside the YWCA Nashville which educates stylists and beauty professionals about the signs of domestic violence.

Tennessee is ninth state in the nation at the rate that women are killed by men. Furthermore, “one in four women will be punched, slapped, burned, kicked, strangled, or otherwise beaten by an intimate partner during her lifetime⁸⁴. In fact, homicide is a leading cause of death for women under 40, and nearly half of these victims are killed by a male intimate partner” ⁶⁸, as cited by Halle Tecco’s article Domestic Violence in 2020 America.

When it comes to domestic violence and isolation, beauty professionals are often the only relationship that victims and survivors have that is consistent. Susanne points out the special relationship beauty professionals have with their clients. Working with physical touch allows pros to create a space of openness and safety where other professions and even personal relationships can't. “Isolation plays a major role in domestic violence, as it is used as a tool to control a victim’s activities and interactions with the outside world... Constant surveillance [makes] it harder for victims to call for help. The combination of more time at home and less work made it easier for perpetrators to strip their victims of freedom and privacy, and prevented survivors from help-seeking.” cites Tecco.

At a critical time in our history, the effects of 2020, COVID-19, and the civil unrest across Black Lives Matter and the US Presidential Election has skyrocketed domestic violence in American homes. Susanne, the YWCA Nashville and Barbicide are working to eliminate the stigma around the conversation, expand awareness and invite knowledge and education to our society, their first step: the beauty professional. Susanne’s goal is to change legislation so that continuing education curriculum must include domestic violence education. An initiative that is shockingly under-addressed.

The biggest shift that comes from a domestic violence certification is what the perception of domestic violence is and what the signs are.

Some states require domestic violence training for continuing education.

The Shear Haven domestic violence training will only take you 20 minutes and is available here on Barbicide’s website.

Takeaways

• Beauty professionals are often the only relationship that victims and survivors have that is consistent.
• “During the pandemic, domestic violence has killed more people than COVID-19 in rural Alaska” - Tecco.
• Isolation plays a major role in domestic violence, as it is used as a tool to control a victim’s activities and interactions with the outside world
• “One in four women will be punched, slapped, burned, kicked, strangled, or otherwise beaten by an intimate partner during her lifetime”

Handsome App is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

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Beauty Means Business Radio

Walking The Path of Excellence

Angel Del Solar – 18.21 Manmade

Angel is a hairstylist, business owner, and longtime industry mentor. Angel is the founder of 18.21 a men's product line and has been in the industry for over 20 + years.

Angel takes us on his journey from when he was 15 working with his mom in Spain, through a lifelong path of growth, learning, and continuously pushing his boundaries. His passion for excellence has opened doors throughout his career, and he shares with us exactly how he did it.

In this episode we learn what walking the path of excellence means. Angel shares tangible tactics that will get you to where you want to be. His top 3 tips 10 always on time 2) be teachable and 3) build your clientele and making the sale give any professional looking to grow clear and simple expectations.

Angel started off helping his mother when he was 15, living in Spain where being a hairstylist was very well regarded. He later became a barber in the military prior to working with the best stylist in Spain. But make no mistake, the opportunities that produce a legendary career did not fall is Angel’s lap.

Angel’s motto of crafting his own path and living by design have shaped the career he has today. To him life is about learning from the best, surrounding yourself with the best, and becoming your best. Not living by default.

Angel is passionate about mentoring the younger generation of stylists. He shares with us that we need to look past fear and just jump in and start doing it. Go learn to go get good, take those steps needed in order to progress through your path.

As we move through this episode Angel’s experiences, wealth of knowledge, and encouragement are infectious. He believes in walking the path before you can teach it. Being a mentor to this generation of professionals, and tactical advice to just jump in. Ask for mentorship, go put yourself out there. Find someone that you admire and that is already doing what you want, just go talk to them.

This episode is all about learning the road of a lifetime career in this industry. But make no mistake, this is more than working behind the chair, this is about expanding your beliefs in what you can do in this industry.

Takeaways

• Show up. Be on time. Be teachable.
• Surround yourself with the best. Learn from the best. Become your best.
• Nothing is beyond your reach if you show up and ask.
• A career in the beauty industry reaches beyond working behind the chair.
• You must travel the road, before you can teach anyone else how to walk it.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Erin Kuhn of Qnity

Erin is the President of Qnity, which provides education, consulting, and visual tools to help salons and stylists create structure and financial prosperity. Qnity offers 2 main programs Plan for Profits and Plan to Prosper.

Erin takes us on her own journey of finding her passion and the path that lead to helping people become financially secure and prosperous in the beauty industry. Even though she did not start out behind the chair, the beauty industry is in her family and made a big impact on her at a young age.

In this episode we learn about meeting people where they are and bringing visual tools to make learning numbers approachable and exciting. But it is more than that, Erin and Qnity are teaching mindset. How to break down barriers and retrain the way you look at business in beauty.

Erin walks us through success stories with stylists who are tripling their income and how small increases in your check size and retail can add up tremendously throughout the year. We dive into why it’s important to merge both business and creativity to create a well-rounded career.

Erin is passionate about impacting and transforming the way financial tools are presented and used in business. She is a huge proponent of empowering people into a better economic state of being.

Not only does she believe in gaining more knowledge and success, but giving back is at the core of their mission. Partnered with Beauty Changes Lives, Qnity is on a mission to support budding industry professionals with scholarships and grants.

Take out your notepads, sharpen your pencils, because this episode is all about putting your pen to paper, actionable goals, tangible results, and the ease that you can grow your current income.

Takeaways

• Visual tools are about merging creativity and business
• Power through limiting beliefs by a plan and action
• Tripling your income is closer than you think
• The same tools that make you successful are used by major banks and institutions
• Education and tech belong together

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Jared Jackson Dean

A wildly moving episode with Jared Jackson Dean, a long-time stylist, salon owner, elite coach and motivational speaker. A creative at heart, Jared Jackson Dean is a writer, a poet, and a stylist. He recognizes that not only do people want to be successful behind the chair, but they want to achieve emotional success. He says seeing success in others helps transcend that success onto you.

This week on Beauty Means Business Radio, a main topic often discussed by Jared is failure. Failure being a key component in growth and transition. Jared is a mindset leader that coaches on overcoming failure, developing confidence through failure, accountability as a mindset, and thinking of yourself as a brand. Jared talks about what’s behind successful entrepreneurs: ownership, accountability for your commitments and execution of your goals.

We discuss the current awakening happening. The fact that, there has never been such a huge amount of people that have experienced failure at the exact same time. The shutdown and Black Lives Matter are an awakening that’s still in the process. The overarching theme here is: everyone wants to be healed.

Jared educates us on what’s behind his coaching, but also how he grew into his belief set. Through diversifying his mind, his crowd, and his beliefs. He leans into empathy instead of judgement and giving opportunity instead of withholding chances.

Jared Jackson Dean’s Stylist Bootcamp is a 90-day training designed to elevate pros to their highest success. He asks the honest question: do you want to be a Motel 6 hairstylist or a Ritz Carlton hair stylist?

Takeaways

1. Failure is thinking you’re less than. Success is knowing that you’re more. Failure is a key component in growth and transition
2. When you do get hit with things, getting back up is the most powerful thing that you can do. Because it helps to develop that confidence that we all need
3. Successful entrepreneurs don’t have the luxury of making excuses. They must transition excuses into execution.
4. Empathy is the gateway to truly understanding what love and humanity is all about.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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When Passion Leads, Success Follows

Daniel Mason Jones

Daniel is a stylist, business coach, and salon owner of Muse Salon & Spa, and mentor and ambassador for Salon Centric. Daniel created the Social Media Roadmap and the fully booked framework. He's reached over 7 figures working behind the chair.

A true mindset thought leader for the beauty and hairdressing industry. Daniel is expanding the industry far past hairdressing into mindset, manifesting, and financial growth.

A very down to earth story. Someone who truly defies all odds, Daniel shares with us his life philosophy, business strategies, and love for the industry. He’s not just an educator, he pours his soul into his classes and students. He opens up about his ADHD, dyslexia and different learning style. What this really did was give him an advantage of being a better educator.

He takes us into what truly drives what he does, which is his love for serving people. His philosophy has been to look for the good and help other people get better. Daniel’s career has been a calling, is mission driven and is something that he is meant to do. And he started working in funeral homes, all because he loved serving people who were grieving.

Fast forward, he finds his true passion as a hairdresser and in his first 7 months did $117,000. By learning how to continuously let his passion drive him, he’s gotten to $1M a year in hairdressing for six years in a row.

He’s creating a financial series for hairdressing. He wants to help hairdressers make money doing their passion and expand and diversify their income in other ways.

His life methodology is when we pour into other people, we in fact become full. Daniel is a clear testament that when passion leads, success will follow.

Takeaways

• When we pour into other people, we indeed become full.
• The biggest responsibility we have is to raise the next generation better.
• When your heart is open, mind is open, the right people are always going to be drawn to you. magic will happen for you, if you let it.
• The industry is 73% single moms.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

The Texture vs. Race Movement

Keya Artistically Neal

A POWERFUL conversation around the Black Lives Matter movement, Black culture in the beauty industry, inclusive education in the industry, and opening the door for more conversation.

A very spiritual episode on what is being exposed in our world right now. This week on Beauty Means Business Radio, Keya Artistically Neal eloquently and passionately walks us through her life's work behind the Kolour Kulture and Texture vs. Race. Keya has done keynote speeches on texture, race and the importance of all-inclusive education. Texture vs. Race is a movement that Keya founded to create a safe space to encourage education around not just the different textures in people's hair, but the different cultures that we come from.

We have a candid conversation around why ally-ship is so important. We talk about being Anti-Racist, and how that is a personal journey that needs to start from the top. Understanding that the privilege White people have, others couldn't buy with all the money in the world.

Keya’s message: We must make racism un-popular. And she’s proud of the stylists who are doing just that. Keya’s education teaches how to be socially conscious and how to be more inclusive in the salon and in the chair. We talk about clarity, focus and discipline. We must be clear about where we are going.

Keya is a dynamic personality that fearlessly sheds light on how we can come together. We get deep on how personal this journey is for each person involved whether they are White, Black, Brown. Her perspective is admirable and inspiring. A view that reinforces this is the year of accountability.

Keya’s overarching message: let’s remove the labels. The tough question she challenges us to ask ourselves: Have we been honest with each other in the industry in identifying the broken systems that continue to perpetuate the segregation?

We are now in an actionable space. One of our favorite episodes, on Beauty Means Business Radio.

Takeaways

1. Don’t confuse being uncomfortable with your safety.
2. A great ally passes the mic, they understand where they have a power & use it: that’s voting, changing legislation, it’s us understanding where our powers lie.
3. In order for vision to be clear, there has to be a washing.
4. We must make racism unpopular.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Jamie Dana

Jamie Dana is a hairstylist, educator, mentor and salon owner. Jamie was one of the first educators to teach hairstylists on how to leverage the power of Instagram to grow their business, get more clients and build a career that they love toward financial freedom. Jamie was voted top 100 hairstylists by Modern Salon in 2017 and has grown her presence from business leader to international speaker.

From a growth perspective, Jamie has over 160K subscribers on YouTube (which she only started 2 years ago) with an average of 5-10K views, and 185K followers on Instagram. Jamie teaches people about becoming creators and not consumers.

In this episode of Beauty Means Business Radio, we talk about how during the pandemic and quarantine many stylists felt like they lost their sense of purpose. Jamie talks about how they quickly pivoted to help, show up for and serve their audience amidst the current climate, and of course – Jamie talks shop on the entire social arena and what she sees changing in the current personal beauty marketing landscape. We talk TikTok, Facebook, YouTube, email marketing, Pinterest and Instagram. What outlet should you go to? Find out... from expert, Jamie Dana.

Jamie provides dozens of tactical lessons to help you propel your styling career. On top of that, she opens up about her biggest motivation behind what she’s doing: how to show up and help hairstylists grow their businesses.

We ask Jamie what is the biggest denominator that holds people back. And Jamie gives us a real, raw, honest answer: it’s perfectionism. We talk analysis paralysis and how to overcome it and the benefits of just putting yourself out there.

Jamie provides an in depth how-to on a successful Instagram strategy. 1) Get really clear on exactly who your dream client is and designing your Instagram to speak to them. 2) Focus on creating content for a very specific audience. 3) Stop focusing on how to get a following, but rather focus on how to grow your business.

Ember Retreat, a luxury business retreat for beauty professionals created by Jamie and her business partner, stemmed from the lack of connection and deep in-depth education that happens at hair conferences. Their mission behind it is to bring together beauty professionals and give them a place to get clarity in their business and give them an opportunity to relax. The biggest differentiator of the conference being is intimacy.

Takeaways

1. Get really clear on exactly who your dream client is and designing your Instagram to speak directly to them.
2. YouTube is not as saturated in the hair-styling industry as you might think.
3. Stop focusing on how to get a following, but rather focus on how to grow your business.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Elevating the Salon Industry

Jason Everett

A powerhouse speaker, mentor, trainer, business coach and educator, Jason Everett a Founder of the High Performance Salon Academy, is dedicated to helping salon owners create massive grow within themselves and their businesses. There is a massive leadership deficit in the salon and spa industry, and Jason’s focus is making salon owners into strong leaders.

Jason has been featured multiple times on national news to help owners with the growth of their salons and spas. His experience in helping salons and spas become a lucrative cash flow business is impressive. Through his training programs with Massage Envy he helped them make an additional $2.6M in revenue in 6 months. He went on to work with over 100 locations across the country.

In this episode of Beauty Means Business Radio, Jason is filled with tidbits of knowledge, advice, and practical tips. He takes us on a journey through the mindsets he’s shifting, the perceptions of the beauty industry, and raw examples of why misconceptions exist and how the industry can begin to shift those perspectives.

With twelve years of business coaching under his belt, the key differentiator of High Performance Salon Academy is not an information company but an implementation company. Rather than just teaching salon owners what they should know, they help salon owners how to implement processes and practices to help them thrive.

But more than the proven systems to help your business go from hobby to thriving legitimate business, the mission behind the High Performance Salon Academy is to elevate the worlds perception of the salon and spa industry. Their job is to make sure that you as an owner evolve as fast as your staff and your guests.

Jason points out that up until the COVID-19 pandemic, a lot of people underestimated the salon industry. And that COVID elevated the perception of the industry and brought to light how essential beauty pros really are. On top of that, an impressive testimonial that salon owners under the High Performance Academy outperformed their entire month last year, during just two weeks upon first opening after the shelter-in-place ordinances for COVID.

We talk about his passion for people from the salon and spa industry, artistry, and the inspiration for making others feel good about themselves.

Jason has a unique perspective on success and challenges those he coaches to 1) be more than just satisficed, and 2) clean up the perception of the industry. Being satisfied and sufficed (“satisficed”) is a position typically assumed if an individual has simply outpaced their parents. Instead, what Jason challenges you to do is become the best version of yourself. He challenges you to decide if you wait to clean the industry up and takes you on a path to get there.

Takeaways

1. If you are making less money than you were when you were behind the chair, that’s a problem. You’re a hobbyist – not a salon owner.
2. If you are working double time behind the chair, running the salon, and you have extra duties – something is wrong and there is room to optimize and organize your business.
3. The truth behind why there is a misconception and inaccurate data behind hairdresser salary is because people don’t report their take home income (AKA tips).
4. The 5 Agreements: Listen to and deliver the very best solution for your guest. We are stronger together. Lift people up, do not engage in drama. Invest time and money personally and professionally. Agree to report your full take home income.
5. If you’re spending more money on clothes and alcohol than you are on personal development, you’re not investing in your full potential.
6. Don’t think for your clients. Don’t assume that they don’t have any money because of COVID, don’t superimpose your mind on them. Ask your clients their experience.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Granting Relief During COVID with Nicole Rechelbacher

Inteligent Nutrients, Aveda, Rechelbacher Foundation

Nicole Rechelbacher

Nicole Rechelbacher is the Co-Owner of Intelligent Nutrients, on the board of the Horst Rechelbacher Foundation, and deeply passionate about the beauty industry. Nicole has been a leading voice for beauty relief grants during COVID-19. The Rechelbacher Foundation has been an active advocate for change in the beauty industry through its scholarship program through Beauty Changes Lives. When COVID hit, The Rechelbacher Foundation made an immedate move to start contributing $1,000 Relief Grants to beauty pros.

Her father, Horst Rechelbacher was the founder of Aveda Corporation and Intelligent Nutrients which as we know, have been game-changers in the way beauty products were made and consumed. You could say the visionary for all future non-toxic beauty products.

In this episode, of Beauty Means Business Radio, Nicole shares her life journey from the early days of her father raising her in a salon. There was no separation between business and family with the Rechelbacher family. Nicole was deeply immersed in the salon world from an early stage. That lifestyle and the passion her father imbedded in her still lives on through her today and is a driving force in her altruism within the industry.

Nicole emphasizes that relief for the industry shouldn’t be about one brand, and challenges everyone in the industry to join forces to provide relief.

Takeaways:

1. You’re only as happy as your unhappiest client.
2. With reflection comes innovation. You can’t really be at the top of your game and be innovative unless you take time to reflect and look internally.
3. If Horst Rechelbacher were here today, he would inspire the big conglomerates to get together in oneness and donate in relief. Let’s support the people who have built our empires, let’s help them in their greatest time of need.

Handsome App is the top professional network for the beauty and barber industries. A free app to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Energy, Mindset, and Hair with Jenny Strebe

@theconfessionsofahairstylist

Jenny Strebe

Jenny is a hairstylist, educator and mentor. Known as The Confessions as a Hairstylist. Today, Jenny has over 6 million views on YouTube, has been named a Top Hair Blogger in America and is the Founder and CEO or Aiir Professional, the first crystal infused haircare line. Jenny has written 3 books that have been published in 17 countries and is very well known for her education and editorial looks.

In this episode of Beauty Means Business Radio, Jenny takes us through her 18-year career. Which triggered by boredom and dissatisfaction she created Confessions of a Hairstylist. In the days when “Mommy Bloggers” and “Fashion Bloggers” were booming; the Hair Blogging industry was still yet to be.

Jenny gets candid and talks about the reality of if she’s not busy, her mind can drift into a negative space. Which is a common thing that many people may not recognize about themselves. Her awareness and recognition of this has enabled her to create meaningful work and purpose for each day.

We talk about the early days, when Jenny put together a 30-Day Hairstyle Challenge – all on her own her hair to kick start her blogging career nearly 10 years ago. The common stigma that beauty is inferior to other careers has been a key driver for her to channel the nay sayers into success. Jenny is not only a master at hair, but she’s learning to master mindset. And her career is a proven result of training your mindset to see no’s as opportunities as challenges that you look forward to.

This episode dives deep into the concept of energies, crystals, and healing. We talk about being an empath and how that has not only affected but enhanced her career. And even more so, how her career has impacted her wider belief systems of energies. Jenny talks about how hairstylists are healers, especially now amidst COVID-19. Energies and ability to heal oneself run deep in her belief system, which is the foundation for her passion behind Aiir Professional, the first crystal infused haircare. A production line she self-funded where every element carries a holistic element, is vegan, paraben and cruelty free.

Takeaways:

1. It’s ok to scream in your pillow & have breakdowns, but there is some point where you must snap out of it and find the positive.
2. Talk about your vision and dreams for the future with people who really believe in you.
3. Any hair product can make your hair look good, but what’s missing is that “I’m empowered today because I have textured spray that has crystal quarts”.

Handsome App is the top professional network for the beauty and barber industries. A free app to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Exposing the Richness of a Career in Beauty

CND Nails, Shellac

Jan Arnold

Jan is the Co-founder of CND, the global leader in professional nail, hand and foot beauty – including SHELLAC™ Brand based in San Diego, California. Jan has built and grown the world leader of professional nail beauty...advancing the nail industry through Education and a commitment to the PRO. She is also serving as a founding board member of Beauty Changes Lives and holds a mission that Handsome shares with Jan and CND is to elevate the status of beauty Professionals as leaders and influencers.

In today’s episode, Jan Arnold takes us on a riveting story of her 4-year career span in the nail and beauty industry. A forty year “overnight success” which ultimately becomes what is known today as Shellac. It’s a journey that truly inspires respect for the dedication that their team had in creating the nail industry as it’s known today. And, although Shellac entered and transformed at an incomparable pace in 2010, the work to get there had been decades in the making. And a journey that consisted of failures, over 5 years in a laboratory, and 10-15 years of a relentless commitment to building the foundation of the profession.

This 40-year journey has been a legacy and tribute to her father, who taught her that she could go to the moon. Jan invites us on the journey her father, who was a dentist that collaborated with a nail artist in the 70s, which was the birth of the major nail phenomenon.

Jan Arnold is not just a founder of CND nails, but a founder of the movement of nail professionals that have grown to 100K in California and 300K in the US. And even more so a major contributor to movement of nail professionals becoming idolized and creating booming businesses.

As a board member of Beauty Changes Lives, she’s trying to change the reaction that parents typically have around their children wanting to enter the beauty industry. She is committed to educating, elevating and exposing the richness of a career in beauty. Since she’s joined the board of BCL, CND has dedicated $400,000 in scholarships for the beauty industry. With the hit of COVID-19, Jan took the step of tipping the domino to support the industry and dedicated $100,000 to a relief grant for nail professionals in need due to the pandemic. Jan opens up about beauty professionals being hit emotionally, creatively and economically amidst this crisis.

Jan Arnold is a thought leader, and visionary behind an industry being elevated. She defines the industry as expressive, creative and connected.

Takeaways:

1. Everyone needs a support system: someone telling them that they can go to the moon.
2. Instead of being defeated by failures, turning those failures into lessons that you can get excited about.
3. Beauty and nails are some of the richest most rewarding careers someone can have, filled with expression, creativeness, and connectedness.

Handsome App is the top professional network for the beauty and barber industries. A free app to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Podcast

Teaching Hair Skills and Transforming lives

Hair Aid

Selina Tomasich

Selina Tomasich is the Founder and CEO of Hair Aid, an organization that provides free haircut training for people living in critical conditions. Communities suffering from homelessness, domestic violence and poverty. Hair Aid takes hairstylists into harsh realities, where people are born without hope. A reality that most westerners cannot imagine. Haircuts are taught by these volunteer hairdressers from around the world and tools are provided to help them create a skill and a purpose.

What Hair Aid is doing is so much more than teaching people haircuts. Hair Aid is giving hope to people that have never had an opportunity before.

In this episode of Beauty Means Business Radio, Selina Tomasich takes us on a very raw journey of the critical poverty many countries and communities are living in. In this eye-opening episode, we explore the realities of being born into a life without hope. Children that are abandoned, women forced into prostitution, families whose livelihoods are based off the garbage they sift through that day. These conditions are so critical, that in many communities’ people are earning $1.20 a day sifting garbage. Hair Aid teaches people to cut 3 haircuts a day, where they can earn $5 a day - and a hopeful and purposeful future.

We talk about the transformative experience that hair stylists have in traveling to work in slums, dumps and graveyards. An experience that cannot be felt through a documentary. It cannot be studied in a book. And it cannot be understood through reading an article. Traveling to these communities imprints a knowledge in you that can never be discarded. The work of these volunteers is so powerful that Selina’s organization has trained over 5,000 impoverished people to cut hair and has attracted the support of thousands of hairdressers worldwide including Tabatha Coffey, a renowned leader and businesswoman in the world of hairdressing.

Selina’s words remind us how privileged the western world is, especially amidst the challenges of COVID-19. A powerful lesson for the industry at this time and for people at this time. Isolation is impossible in critical living conditions: communities share water taps, they don’t have houses. People are forced to go out and rummage and collect food to survive the day. Fresh water is a luxury and social distancing is a luxury.

Hair Aid’s work has won two Gold Stevie Awards and four Silver Stevie Awards including Organization of the Year, Outstanding Not for Profit of the World, Best in the Beauty Space, with Hair Aid’s CEO named Female Innovator of the Year, Female Executive of the Year, Most Innovative Woman of the Year and was named in the top 50 Entrepreneurs for small business by the Victorian Government among many others.

We encourage you to support Hair Aid cause: www.hairaid.org.au

Takeaways

1. Teaching someone how to cut three haircuts a day has a ripple effect of livelihood on their community. These people can earn a living, feel a purpose and begin to teach others in their community how to cut hair.
2. Fresh water and social distancing are a luxuries.
3. Even one connection can create an impact to save dozens of lives.

Handsome App is the top professional network for the beauty and barber industries. A free app to build a digital portfolio, find career advice, education and jobs.

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Salon Leadership & Emotional Intelligence with Erin Mills

Erin Mills

@erin.mills

Erin Mills is an educator, hairstylist and salon owner in Orlando, FL. She is the owner of Theory Salon, is a Modern Salon Artist Connective Team & Top 100 and has had her work featured on the Cover of Modern Salon. She is an Alfaparf Ambassador and traveling educator. Erin most recently taught at The Hair Love Retreat Digital Conference, which is coaching, education, business and mindset.

In this episode of Beauty Means Business, we dive into mindset, leading through fear, cultivating education as a backbone, and emotional intelligence. Erin Mills has dedicated her career to more than just hair styling and salon leadership – she attributes where she is today to one thing: her core passion to serve and give love to others.

Erin's career started off in nursing and quickly pivoted to hair dressing, two industries which allow an equal expression of serving others. Erin shares how being a yes woman for nearly 8 years got her to where she is today. And how that mentality also trained her to conquer fear and start before she was ready.

She learned the importance of education early in her career, which she attributes to why she runs her salon the way she does. A salon with an “Education Backbone”. We discuss the importance of hosting all education in your shop: barbering education, social media education, curly hair and textured education, to aid in building a team of well-rounded hair stylists.

Erin gets down to the basics and gives a step by step journey of how she started to create an education centered salon. The ambitious goals she set – and stuck to, like traveling to one class a month for an entire year.

As a new salon owner, Erin was thrown into the realities of leadership and talks candidly about the importance of being tuned in and tapped in to how your employees respond to times of stress, like COVID-19. We talk about 3 action items you can do today to minimize anxiety, tips on how she maintains a strong connection with her team, and ways to continue to learn and grow together as a unit during this time.

Takeaways:

1. The relationships you make are equally as important to the education you are taking in the industry.
2. Fear, even paralyzing fear can be moved through by focusing only on one thing you can change today.
3. Every single person handles things differently and if you put too much pressure on the wrong person, or even too much encouragement it can be a bad thing.
4. Kindness and openness are more important than talent.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Transform Your Mind – Transform Your Life with Jamie Sea

Jamie Sea

@prettylittleombre

Jamie Sea is an educator, salon owner and mindset and manifestation coach. She is the owner of her salon SALT hair in Cheshire, CT, her education company SALT Society and most notably her mindset and manifestation courses. Jamie’s list of education is extensive, and her brand is highly recognized among stylists globally. She is a Redken Ambassador and has won balayage of the year from behind the chair.

This is an episode about mindset transformation – and how mindset is the driving force behind everything. We go wide and deep in this exploration of the mind and beliefs systems with Jamie Sea. From being an empath to mastering digital professionalism.

Jamie started her career facing the stigma and push back that is common in the industry: a stigma that hairstylists are not educated. She talks openly about how the experience of beauty school wasn’t a good experience - and how the industry is in the midst of a transformation. A transformation into being recognized as both professionals and creators and the pivot taking place with beauty professionals showing up in their power.

Jamie’s story is a story of mastering and focusing the mind. She discusses how her struggle stemmed from her own resistance which pushed her into an early life crisis, depression and healing herself through food. With a four-month-old and only $4 dollars in her pocket, Jamie’s mindset transformation began – and so did her career growth.

We take a deep dive inside the laws of the universe, resistance, positive self-talk, breath work, and manifestation. She debunks the concept of manifestation being a “woo woo” subject through facts behind quantum physics. And we talk about the difference between toxic positivity and the impacts of practicing mindfulness, and how COVID-19 is forcing people to take a time out and look inward.

An NLP master coach, Jamie walk us through the programming that’s stored belief systems into our day to day lives that do not belong to us. She challenges us to ask the question: “Where did my money story come from?”

This is a very special episode; we cover both mindset and tactical tips on how to level up in your life and in your beauty career. Jamie highlights the importance of showing digital professionalism, the growth of her company SALT, and leaves us with her own unique message on personal growth.

Takeaways:

1. The industry is in the midst of a collective transformation, and embracing digital professionalism is key to that.
2. The first step you can take to tap into your soul is by centering through breath work.
3. Ask yourself, “Where did my money story come from?”
4. Your beliefs are actually not your own. What you believe to be true about success and love were programmed into you.
5. COVID-19 is forcing people to look inward.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Mastering Goal Setting & Mindset with Andy Rosario

The Fade Master

@andyfadepro

Andy Rosario is a dynamic creator in more than just the barber industry. In this episode of Beauty Means Business Andy takes us on a vivid journey of how he’s created a career path, roadmap, and legacy of what he looks to leave behind.

A very intellectual conversation around how to be intentional, how to overcome innate reactions to resist something you’re scared of or don’t understand.

Andy is filled with advice on how to manage money, how to better market yourself, take better photos and build a social media platform in the barber industry. But the best part of Andy’s knowledge, is his understanding of mindset, enjoying the journey and searching for passion.

This is an elaborate explanation of his goal setting process and how that is really... a soul-searching process. Andy’s practice of visually documenting his career roadmap on his wall has led him to major accomplishments from starting his career at 17, to becoming a barber, learning photography, marketing, and learning to be driven by metrics and strategy.

Andy leads by helping others build their platforms and tells you to ask yourself the tough question: what do you want to leave behind when you’re gone?

Takeaways:

1. It’s about finding passion through every point of your journey, whether it’s barbering, social media marketing, building a barbershop, becoming a mentor or building a legacy.
2. Identify your goals by soul searching, goal setting is a skill that needs to be practiced.
3. Create your visual roadmap by outlining your goals and action items on your wall. Hold yourself accountable by sharing your roadmap with people and speaking it out loud.
4. Ask yourself the tough question: what legacy do you want to leave when you’re gone?

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Eliminating Fear through Transparency with Anthony Giannotti

@anthonythebarber916

Anthony Giannotti takes us through a story of how diverse the business of barbering can be. From barber to educator, barbershop owner, brand and product producer and champion for barber technology.

Anthony helped write and record Pivot Point’s barber program that’s now in over 100 countries and was recently nominated for Entrepreneur of the Year by the CT Barber Expo.

In this episode of Beauty Means Business, Anthony elaborates on how the very best in the industry have a combination of both technical ability and emotional ability. And tells you to ask yourself: “How well do I manage or mirror emotions?”

We have a dynamic discussion around overcoming fear. The fear that people face when entering the industry, the fear of switching careers, the fear of stagnation in the industry, and the unclarity that comes in the industry from not knowing what path to take. Anthony opens up about how we all go through these questions in the industry and his passion for being a driving force in eliminating those fears both for himself and those to follow him.

Anthony tells us his aspirations for the industry coming together as a unit and how important it is for people who are further along in their careers to get rid of the fear that opening up will take something away from them.

Takeaways:

1. To be an independent you must have passion.
2. The best in the industry have a combination of both technical ability and emotional ability.
3. Ask yourself: “How well do I manage or mirror emotions?”
4. It’s essential for those who are further along in their careers to get rid of this fear that if we tell people how we got where we are at, we’ll lose something.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Booking Out 6 Months in Advance with April Kayganich

@_thehalfrican

April Kayganich is a stylist, mentor and owner of The Curl Whisperer in Westgate, Austin TX. She’s an educator and has taught both salon and barbershops in Austin including Milk + Honey, The Shed, Hairstory and Bayou St Blonde. April is creating quite the name for herself as The Curl Whisperer, opened her own suite in less than three years and is consistently booked out for 6 months. She has been featured in Austin Woman Magazine for her expertise in natural, curls and waves.

In this episode, we immediately plunge into a reaction common to many aspiring hairstylists that “Hairdressers are dumb.” A remark that originally deterred her from the industry. But, as a part of the generation that chooses purpose over the image that professional security only comes in one form, April found herself never letting go of the dream to be in the hair industry – and entered the industry at 26.

Her extensive management experience in food + beverage before the salon industry taught her the importance of stylists and salon owners taking business classes. This experience in the food and beverage industry taught her how to manage her finances, inventory, and to be a strategic forward-thinking stylist.

April discusses her strategy to fill her books 2 months in advance before ever even getting on the floor. She’s taken full advantage of free marketing, a concept that was unheard of 10 years ago, and the power of word of mouth - which is highly underutilized. April has advice on automating responses to clients, the laws of booth rentals, when and who to require 1099s from, and her views of COVID-19 being a very high speedbump, but she’s preparing for the industry snap back.

Takeaways:

1. The free marketing generation is just getting started, it’s up to you to take advantage of what it has to offer
2. Free marketing includes word of mouth, a strategy that is highly under utilized
3. Understanding business in beauty is imperative to both the individual’s and salon owner's success, take this down time during COVID-19 to educate yourself

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs. You can find April Kayganich in the Handsome app.

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Stop Telling Your Vision – Show Your Vision with Popular Nobody

@popular_nobody

John Mosley or Popular Nobody, is a barber, shop owner, educator and mentor. John is the owner of Popular Grooming Lounge and Popular Nobody Brand. He is a Hanzo Shears and Andis Clipper ambassador and Paul Mitchel Educator and the Campus Leader of the Paul Mitchell Barbering Program in Arlington, Texas.

John has been recognized as Modern Salon’s Top 100 Industry Game Changers, 2019’s Barber Educator of the Year from Barbershop Connect and his work has been featured in Television and Film and on the cover of top Magazines like Rolling Stone, Billboard, GQ.

In this episode, John Mosley’s robust energy overflows with conviction on creating your own success story. A dynamic leader and family man, John provides endless nuggets of powerful wisdom, words to live by, and how to build your own success story. Which John says, to be successful you’ve got to build your own character.

John takes us on a story of defying and denying critics. His mentality is stop telling people your vision and starting showing your vision, and that he’d rather be in a fight with 20 underdogs than one top dog. And he’s standing true to it.

John is an ex-football player turned barber, a veteran in the industry, with 19 years of experience under his belt. He’s used sports to drive his business strategy and leadership style.

Mosley’s career focus is on motivating owners and stylists to play as a team. We dive into how he leads both students and shop owners. Students, he pushes to identify the right mentor. He calls out the misconceptions of looking for mentors on Instagram. And he challenges owners to not be afraid to let your barber or your stylist to be that talented individual inside of the name you’ve helped build. Don’t be afraid of their success, support their success.

We talk about the Mamba mentality, the legacy that Kobe left and how Mosley’s skills of patience and effective communication stems from his lifelong journey in coaching kids, teenage sports and being an athlete himself.

John, who is now working on a non-profit organization that will help the beauty and barber industry and regular life, is also focused on building the Popular Nobody Brand. A team of people that have been told no and come back to prove their ability.

What drives him, is a platform to change the view of the industry which impacts the world.

Takeaways:

1. When talking to students about picking a mentor, John says find a person that can guide you through life not just through the beauty industry.
2. Do not be afraid to let your barber or your stylist to be that talented individual inside of the name you’ve helped build. Don’t be afraid of their success, support their success.
3. You can get the best out of people if you know how to communicate with them.
4. Success is not about the mountain tops, but about the peaks and the valley.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Identifying Your Advantage in Beauty with Jeremy Wexler

Washi Scissors

@jeremywexlerhair

Jeremy Wexler is an educator at the Washi Scissor Company, a Brand Ambassador for Paul Mitchell products, hairdresser, barber, owner and a winner of the National Beauty Associations Beacon contest. He’s been published by Men’s Hairstyle Trends and featured under Paul Mitchell’s brand Mitch the Man, and by Hairnerds.

In this episode, we have a riveting conversation on what it takes to be successful in this industry. Jeremy walks us through essential knowledge for service professionals, educators and owners. He points out that you must bring education into what you do, I.e: teaching guys how to style hair. A concept he credits as influenced by Andrew Does Hair.

Jeremy has a deep understanding of business and joined the hair industry later in his career. He’s built a career that melds the two worlds quite well: beauty and business. He emphasizes that with hair you can do anything.

Jeremy is a master educator and speaks to his strategy on how to lead and guide others and on the blueprint to opening a business. First, know who you’re talking to. Second, it’s ok to be upfront about your business. This is your business. People respect you when they know you’re trying to sell them something instead of skirting around.

Jeremy shares his knowledge in retail sales, retention, male retention and the barber boom. And motivates people by pointing out that metaphorically we are all on the same starting block, but you should definitely bring whatever skills you have from a prior experience to the track, use that to your full advantage and accelerate forward.

We wrap up with Jeremy’s forecast on the future of the industry – how he sees technology and new platforms influencing the success in the industry. The speed in which your skills get better is completely up to you. Use available technologies out there to your advantage, I.e Handsome App. A place where you must have a level of professionalism and seriousness around your career.

Takeaways:

1. You must have an education portion of what you do. Not only to help your clients understand you’re knowledgeable but helping them understand their own hair.
2. It’s ok to be upfront about your business. This is your business. People respect when they know you’re trying to sell them something instead of skirting around.
3. The speed in which your skills get better is completely up to you. Use technology to your advantage to get as good as you can possibly get.

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Someone Needs to Stand Up for Our Industry with Kristin Snyder

@hairbykristinsnyder

Kristin Snyder is a hairstylist and salon owner of Knix Studio in An Arbor, Michigan. “Just a hairstylist and salon owner” as Kristin puts it. But – Kristin is the thought leader behind a recent movement in the beauty industry, and the creator of Uniting Beauty. A COVID-19 beauty industry petition to provide relief to millions of salons which catapulted nearly over night and now has over 1.2M signatures.

In this episode of BMB Radio, we dive into the realities of how the vast majority of the industry struggles with feeling legitimate. Kristin took a lifelong struggle with the industry, frustrated that beauty pros are overlooked, behind the chairs and behind the scenes in people’s lives – and how this dynamic has created a social norm for the industry be also be... left behind.

Kristin opens up about the movement she created and how a petition which started as her way of fighting back for the industry quickly turned into a tangled web of suspicion, with many of the signatures questioning the transparency of Change.org - the platform the petition is hosted on. Albeit, the response to this petition is a collective of 1.2M people, nonetheless, standing up and saying, “we need to be seen, we need to be recognized.”

This trigger has ultimately led Kristin to partnering with the Professional Beauty Association in what will turn into a massive effort to provide financial relief to this industry that is so often overlooked.

Takeaways:

1. The wild success of this petition created by Kristin has morphed into a number of efforts to bring awareness and support including: Uniting Beauty and the PBA
2. This petition stirred up a common theme in the industry that service professionals feel neglected and abused – and how 1.2M people decided they are going to support this stand up against it.
3. The first step is that we need some sort of representation and it needs to come from a big name in the industry.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Setting the Industry Standard for Culture, Coaching and Income

Chelle Neff

@urbanbetty

Chelle Neff is the owner of Urban Betty in Austin TX. Urban Betty is one of the most well-known salons in Austin. Urban Betty made Inc’s 5000’s list of the fastest growing privately held companies throughout the country and was one of the only hair salons to make the list. Urban Betty was named one of the top 200 salons in the US by Salon Today 9 times, from 2011 – 2020. Chelle has been in the industry for over 20 years and in 2016 was named as Entrepreneur & Startup of the Year by Austin Under 40.

Nonetheless, Chelle openly proclaims, “My entire business was built on making mistakes.” She speaks candidly about the devastating moments she’s had to get to where she is today. In the early days, being a seasoned industry expert, but not seasoned business owner – Chelle walks us through the highs and lows and the key characteristics she holds true to that has helped her build her business.

And even with all these successes under Chelle’s belt – her biggest success is arguably the loyal team she built from the ground up. Chelle is a culture leader and leans into being open and transparent with her team. Especially during the current global crisis: COVID-19.

Chelle credits much of her growth to her willingness to seek outside support. She has a life coach of 13 years, a salon coach, and she is a member of Summit Salons and the High Performance Salon Academy.

In 2014, she had to make a pivotal change when she hit what she says was her rock bottom and how Summit change her business practice and allowed her to control costs, encourage employees to earn raises, rotate chairs and completely switch her profit around, and reach a whopping $3.6M in revenue and 63 employees. Chelle openly credits that Summit saved her, and if she were where she was 6 years ago, she would have been one of the salons closing during COVID-19.

Chelle gives tactical tips on how to build more than just a salon, but a network and a community that is thrilled to be on the journey with you. Urban Betty’s salon sets high standards for the industry in terms of culture, coaching and income. Where the average hairstylist income is $60K and 20% of her staff makes over $100K.

Takeaways:

1. Find someone who holds and unbiased outside perspective who is willing to call you on your BS, whether that be a guru, therapist or business coach.
2. COVID-19: Openly share with employees so they will know 1) they are going to have a place to come back to, and 2) this is what it costs to run a salon. Which resulted in full support from her salon during this difficult time.
3. People want structures, systems and a vision of knowing that if they work for you – in 4 years, here is where they can be.
4. If there is any sort of award, something to apply for – put your name on a list, just do it.
5. Your salon is a reflection of you. If anything is wrong in your culture it starts with you.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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BMB Podcast

Beauty Changes Lives and Lauren Conway

Lauren Conway is the Executive Director of Beauty Changes Lives (“BCL”), a nonprofit that brings over $1M dollars in scholarships to beauty professionals annually.

Recently, BCL launched the “Make Your Mark” campaign. Which aims to transform perceptions about careers in beauty & raise awareness of career opportunities and possibilities to licensed professionals.

BCL is a non-profit that made one of the earliest changes to provide support to those impacted by COVID-19. They reallocated some of their funds, specifically the Horst Rachelbacher Foundation funds into COVID-19 grants. Which started a program offering $1,000 relief grants to beauty pros. To date, BCL has provided over $195K to their COVID – 19 Relief fund for beauty and barber professionals.

The Beauty Changes Lives mission is a mission that carries true weight, a mission to make the beauty profession a first-choice career.

Beauty Changes Lives has raised $6M and awarded $3.1M in scholarships. To date they’ve awarded close to 600 scholarships. They do more than award scholars, they provide them with a community, mentorship, and tools to be successful in the industry.

In this episode of BMB Radio, Lauren takes us into the massive successes BCL has had on the beauty community. She talks about her career journey following her passion into cosmetology after she graduated university. She has a wealth of experience in the industry having been behind the chair, with Pivot Point International and now the Executive Director of a thought leader in non-profits for the beauty industry.

Lauren talks about the many paths in beauty beyond doing hair and nails and etc. She challenges people to think beyond working behind the chair. And she’s made it a part of her careers’ mission to help others realize the extent of opportunities they have.

Beauty Changes Lives boasts significant statistics with 95% of their scholarship recipients having graduated, 90% are licensed pros and30% are business owners of their own. Which far surpasses the national requirements. Alluding to the idea that their support system may be a key ingredient to why students succeed through their program.

Donate to www.beautychangeslives.org

Takeaways

1. After COVID-19, non-profits like BCL are going to need donations more than ever to support the growth of the industry.
2. BCL is one of the earliest changes to provide support to those impacted by COVID-19. They reallocated some of their funds, specifically the Horst Rachelbacher Foundation funds into COVID-19 grants. Which started a program offering $1,000 relief grants to beauty pros.
3. Beauty Changes Lives boasts significant statistics with 95% of their scholarship recipients having graduated, 90% are licensed pros and30% are business owners of their own.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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When the Economy Falls, Dive into Education with Ashlee Norman

@ashleenormanhair

Ashlee Norman is a hairstylist, Independent Traveling educator for hair color and hair cutting and an owner of a Sola Salon Suite in Valencia California.

She's an Oligo Black Light Brand Ambassador and travels across the US and Canada teaching hairstylists.

She’s organically grown her IG following to over 200K followers through posting techniques and formulas on her platform. Ashlee is consistently ahead of the trends and well known for her dynamic techniques in color and razor cutting. Ashlee has also been one of the first to step into her own line of color products, most notably, her color boards.

Ashlee’s education is exceptional having studied under dozens of the globe’s most elite programs including: Bumble and Bumble, The Wella Studio, Nine Zero One Academy, Vidal Sassoon Academy, Nick Arrojo, Toni and Guy and many more.

But more than that, Ashlee is a transformational thinker that encourages you to stay focused on what matters: Filling up first before pouring out. You can’t inspire from a lack of gratitude. Keeping trust and faith during downturns.

In this episode, Ashlee takes us through her expert understanding of how the education system has changed in beauty of the past 13 years. She’s seen education transform since an early Bumble and Bumble Network Educator, from when three primary brands ran the physical education industry into the transformation of brand education and ultimately, 2015 when the Independent Education revolution began. Ashlee discusses the positive and negatives to that.

Ashlee gets frank and discusses the massive effect that COVID-19 has had on her and how she’s taken her learnings from the 2008 to 2009 crash and applied them to the current situation. Her answer? Dive deeper back into education. She gives tactical tips on what she changed in her day to day to ensure she’d come back on top.

She has a savvy understanding of the ebbs and flows of the economy and Ashlee has educated herself in more than just beauty and beauty education, but in financials, the economy, fashion merchandising and business marketing. She talks heavily about building a foundation of her education and gives tips on taking any education you can to put yourself in a more optimal position.

Takeaways:

1. After experiencing the downturn of 2008-2009, the most important thing you can do right now is dive deeper into education.
2. Build a foundation of education in beauty, financial, career – all of it.
3. Right now is the time to gratitude and pour into yourself – and focus on the other things that you have been neglecting.
4. Don’t focus on Instagram followers, focus on substance.

Handsome App is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

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Beauty Means Business Radio

Lee Resnick

@Barbershopconnect

Lee Resnick’s story tops the charts as quite the untraditional of career paths, starting by bootstrapping his way through record deals and ultimately leading him to up-level the barbering industry.

Lee is the creator of Sedericks’ Barber Battle TV Show, Barbershopt Connect – the world's largest barber platform, and of Barbercon NYC, Austin, and LA – the only indoor/outdoor festival for over 6 years. Lee went to Syracuse as an Art Major, but before he became obsessed with the art of barbering, he was obsessed with the music industry.He ran a record company and worked with artists 50 Cent and G Unit, Fat Joe, Junior Mafia and many others. He holds Platinum Plaques for marketing OT Genasis, Rush Hour 2 and Obie Trice.

In this episode, we learn how Lee combines his savvy marketing skills for rappers and applies it to the barber industry, on building a successful business branding music videos through barbershops, and ultimately built a barbershop network that amassed 360K viewers per month which launched him into a partnership with Microsoft for the X Box as the entry point into US barbershops.

A story of grit and conviction, we learn how Resnick was a master of virality before virality was a thing; and how a phone call initiated a pivotal moment for Lee, where he shifted his purpose in barbering from something that was unregulated and unsupportive into becoming the positive source for the barbering industry.

He dives into the details of what it really took to get there. Which is constant, unwavering focus. How sometimes walking away from money is a good thing – and having integrity for the business is a good thing. In Lee’s words, “I created Barbercon because the business needed it.”

Takeaways:

1. Sometimes walking away from money is a good thing and having integrity for the business is a good thing.
2. Industry changing movements happen in small moments, in observing an argument in a barbershop, and often – you don’t have to be in the industry to be the change maker.
3. You have a choice: you can either up-level an industry through positivity or be a source of negativity.

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