Wilkinson Butler's 'Quick Take': News & Current Affairs: Recent Episodes
Sam Wilkinson
Wilkinson Butler's 'Quick Take' has us cover current affairs and hot topics in bite-size chunks through the lens of crisis, reputation, and issues management.
In this episode, Peter Wilkinson and Liam Cox discuss the three critical key messages you must develop prior to engaging with media: the incident message, the corporate message and the personal message.
Trust in business leaders and politicians is low. There are now high expectations on spokespeople to explain themselves and their organisations authentically, clearly and succinctly. Peter Wilkinson and Liam Cox discuss some of the critical tips to help you prepare for the complexities of an interview.
What should you do when a journalist calls? Here we briefly discuss the techniques we use, including the 7 critical questions you must ask, to ensure you're prepared and able to assess whether you or your client should engage with a story.
Controversial athlete Israel Folau is attempting to make a comeback to Rugby League after he was sacked for homophobic posts on social media. Can the NRL take him back while promoting inclusiveness? How should Rugby Australia have responded during the crisis? How does Folau balance freedom of religion, and the responsibility of free speech, while promoting an inclusive society in Australia?