The Common Cents Show: Recent Episodes
Micah Logan
The Common Cents Show is the official (unofficial) podcast for small business owners. We help small business owners refine their marketing plans, growth strategies, mindset and business systems to grow past $200k in annual revenue
In this episode Micah speaks to Mickie Kennedy the founder of ereleases. Mickie lays out how to write press releases that get the attention of editors, what types of press release subjects you can write about and how often you should send a press release out.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Common Cents Show Recommended Books
Emyth: https://amzn.to/3jTbe9B
22 Immutable Laws of Marketing: https://amzn.to/3jUB50S
Clockwork: Design Your Business to Run Itself: https://amzn.to/3hf8f9W
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Follow Micah:
Instagram.com/micahlogan1
In this episode Micah talks to Keith Keppner from Keppner Boxing & Fitness about his unique brand and why there is room in the fitness space for the type of workout he has created. We talk about the strategy around pricing and the competitive landscape.
To learn more about Keppner Boxing & Fitness go to: https://www.keppnerboxing.com/gym-franchise-opportunities/
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Follow Micah:
Instagram.com/micahlogan1
Facebook.com/micahloganboston
The state of the fitness industry has been a question ever since covid has begun. There are other issues that have affected the fitness industry and we discuss with Alwyn Cosgrove.
Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/ Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Understanding what branding actually is will help you develop marketing strategy that draws people to your business. I discuss branding with Branding Expert George Paul III from Seize the Brand. We dig into the elements of a branding and how messaging matters in the minds of your potential customers. We also discuss how to put yourself in a position to be top of mind when customers are searching for business like yours.
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Common Cents Show Recommended Books Emyth: https://amzn.to/3jTbe9B
22 Immutable Laws of Marketing: https://amzn.to/3jUB50S
Clockwork: Design Your Business to Run Itself: https://amzn.to/3hf8f9W
Starting an online business in midlife is something that can be intimidating if you are in that age group. This episode I speak to Pamela Wilson Online Business Coach for people in midlife to discuss how it’s possible to earn great revenue using the experience you gathered.
Pamela Wilson: https://www.pamelawilson.com/how-to-build-your-business-online/
Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/
Franchising your business seems great from the outside looking in. However, expectations don’t always meet the reality of being a franchisor especially at the beginning. I discuss with our team of franchise experts.
Guest Panelist:
Troy Hooper: CEO Nurish Brands – https://www.linkedin.com/in/jtroyhooper
Megan Allen: Market President/Franchise Owner FranNet of Colorado: https://www.linkedin.com/in/allenmegan/
Joe Caruso: Fractional Franchise Development Officer: https://www.linkedin.com/in/josephecaruso/
Angela Cote: International Franchise Speaker|Franchise Growth Expert: https://www.linkedin.com/in/angelacoteinc/
Andrea Bailey Brown: Franchise Expert | Business Growth Strategist | Multi-Unit Franchisee Jiffy Lube: https://www.linkedin.com/in/andreabaileybrown/
Mindset is the great equalizer when you want to accomplish your goals. Certainly going from food stamps to a six figure business is a remarkable accomplishment. In this conversation Micah Logan talks to Dr Amanda Barrientez who is a mindset specialist. She leverages her education and personal experience to help entrepreneurs and business owners to create a bulletproof mindset.
To take the Money Block Profile that we speak about on the show click here: https://nfa.moneyblocksprofile.com/sf/6be94da8 You will need your money block profile for part two of our interview, coming up in a few weeks.
Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows. The Common Cents Show: The Common Cents Show is hosted by Micah Logan.
It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Common Cents Show Recommended Books Emyth: https://amzn.to/3jTbe9B
22 Immutable Laws of Marketing: https://amzn.to/3jUB50S
Clockwork: Design Your Business to Run Itself: https://amzn.to/3hf8f9W
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below: Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan.
To learn more about Micah Logan click here: https://linktr.ee/micahlogan Follow Micah: Instagram.com/micahlogan1 Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
The business of masterminds have exploded around the world. Many experts or people with domain expertise have launched masterminds in order to help people level up.
Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Common Cents Show Recommended Books Emyth: https://amzn.to/3jTbe9B 22 Immutable Laws of Marketing: https://amzn.to/3jUB50S Clockwork:
Design Your Business to Run Itself: https://amzn.to/3hf8f9W
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below: Listen on: Apple Podcast | Spotify | Pandora The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Intelligent marketing is easier said than done. Why do so many marketing firms get it wrong when it comes to producing great results? Gee Ranasinha CEO of Kexino talks about taking an intelligent approach to marketing.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah: Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Many small business owners are looking to increase traffic to their websites. We address how to create content that drives traffic to your website in this episode with Farzad Rashidi from Respona about how to maximize content creation.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah: Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
In Episode 45 Micah & Jonathan talk to Chef Brooke Coleman, the Chef captured national attention for her story of going from homeless to restaurant owner, through the hilarious stories and drama, Micah & Jonathan tap into what it takes to get your businesses off the ground with challenging circumstances and to become successful.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
There is a massive knowledge gap for emerging franchisors. This monthly roundtable will help emerging franchisors with closing the knowledge gap and engaging in behaviors that drive franchise success. In this our first monthly roundtable we’ll hear from: Andrea Bailey Brown, Joe Caruso, Angela Coté, Megan Allen, Troy Hooper and the host is Micah Logan from MELD Fitness + Wellness.
If you are looking to keep the IRS out of your small business this is the episode for you. It’s easy for small business owners to mistakenly get entangled with the IRS. Errors can cost a lot of time and money. Micah Logan interviews Charles Read a CPA, US Tax Court Practitioner and member of an IRS advisory council about best practices to stay compliant.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah: Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Another part of marketing malpractice is when small business owners don’t connect their brand with a purpose for customers to engage them. Micah discusses in the final part of the two part series on marketing malpractice.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Don’t commit marketing malpractice in your business. Don’t make these common marketing mistakes in your business. You should understand why customers really hire your business. You will after you listen to part 1 of this topic.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Creating an elite customer service experience can differentiate your business in the marketplace, and drive revenue today. You should make your business the third place or the place where customers can go to outside of home and work.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.h
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Choosing the right business location can be stressful. Micah talks about how you can win in choosing the right business location. Whoever you are starting a business, woman owned business, teen or looking to make a career change location comes down to five factors:
1.) Demographics
2.) Competition
3.) Property Type
4.) Traffic
5.) Is it located where people work or live?
Choosing the right location can make or break your small business.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Micah Logan and Marvin Storm discuss what it takes for a business to actually sell. What will get you to the number that you want? Is your business currently in a position to demand the numbers that will send you off with a comfortable retirement or start another business? You will find out exactly what makes a business ready to be sold.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.comAudio Player
In this episode Micah talks to Wendell Jordan from Jordan Marketing Consultants, he will walk you through how to get people to notice your business locally and get them to raise their hand for your product or service. Local SEO is the way to get your business noticed and Wendell talks us through the basic steps on how to do that.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Starting a business can be daunting and challenging. The most challenging part of starting a business can be getting the business funded. Micah talks to Jodi Rowell from Tenet Financial who will help layout the different types of funding that you can use to start a business. ROBS plans, term loans and other options for funding are often not talked about when it comes to starting a business. We break it down in this episode.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
What a remarkable episode. Micah talks to Billy Hofacker who was once $100,000 in debt and turned that around and became not only financially stable but is now a financial coach. Billy speaks about the strategies to eliminate debt and change your financial life.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe:
https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.comMicah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahloganFollow Micah:Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
In this interview Micah interviews one of his employees Gabby at the corporate MELD Fitness + Wellness location. Gabby talks about what it’s like behind the scenes operating a micro gym and why MELD draws new members and why they stay so long.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows. The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below: Listen on: Apple Podcast | Spotify | Pandora The Common Cents show is hosted by Micah Logan.
To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Follow Micah: Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Micah talks to Kari DePhillips from The Content Factory. Kari drops some bombs in this interview about how small business owners can craft a message that resonates with the public especially now during Covid 19. They also talk about three of the biggest mistakes businesses make when putting out messaging publicly. Micah and Kari talk about how small business owners can get more press for their businesses. Kari has been named one of the top Women in SEO in the world.
HARO (Help a reporter out) – Free service to getting more P.R. for your business from the top magazines and media outlets in the world
www.helpareporter.com
Connect with Kari
Sisters in SEO Facebook Group, Workcationing Podcast, Kari’s Website
Connect with The Common Cents Show
Facebook, The common cents show website, Instagram
The Common Cents Show:
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Common Cents Show Recommended Books
Emyth: https://amzn.to/3jTbe9B
22 Immutable Laws of Marketing: https://amzn.to/3jUB50S
Clockwork: Design Your Business to Run Itself: https://amzn.to/3hf8f9W
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Follow Micah:
Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
In this replay episode we speak to George Paul from Seize The Brand to talk about how small business owners and entrepreneurs can create strong branding that tells their business story and gets customers to patronize their business.
In this episode of The Common Cents Show, Micah talks about which personality profile actually predicts success in business. It’s very important when you are starting a business to decide which business opportunity works best for your personality.
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The Common Cents Show:
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
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Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
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The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
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John Mcafee is certainly one of the most eccentric guest that I’ve had on the show. With his death about a month ago, I decided to replay the interview that I had with him approximately a year and a half ago.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show:
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
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Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
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To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Need a lesson in leadership? I spoke to Jim Adams about how he learned to lead after becoming a business owner. He shares some valuable lessons about his business journey and how he is trying to level up business owners.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show:
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
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Show Email: info@thecommoncentspodcast.com
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame.
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan Follow Micah: Instagram.com/micahlogan1
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To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
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Micah Logan | Linktree Franchise Founder & CEO, Business Coach & lifelong learner. Let’s do business!
In this episode Micah talks to Andrea Bailey-Brown a former teacher who turned her burning desire for entrepreneurship into a multi-million dollar business owner. In this episode you will take away how she went from part time worker, to owning the chocolate shop she worked at to now owning multiple jiffy lube locations and consulting with individuals on how to get into business for themselves. Andrea is inspiring and has a great story to tell.
To get in contact with Andrea Bailey Brown you can visit www.baileybrownconsulting.com
To listen to more episodes of The Common Cents show on your favorite podcast platform click below:
Listen on: Apple Podcast | Spotify | Pandora
The Common Cents show is hosted by Micah Logan. To learn more about Micah Logan click here: https://linktr.ee/micahlogan
Micah talks to Dan Young the Founder and President of performance food centers and simple again. Having been met with serious health issues that threatened his daily activity, Dan turned a solution to his health problems into a global business.
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show: The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
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Show Email: info@thecommoncentspodcast.com
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise: www.meldfranchise.com
CEO of HushFrame: www.hushframe.com
To learn more about Micah or book him to speak to your audience visit www.micah-logan.com
Follow Micah: Instagram.com/micahlogan1
Facebook.com/micahloganboston
To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
In this conversation Micah interviews Mr Jackson Millan from Aureus Financial. They discuss how Jackson went from broke to the man when it comes to building wealth and how you can do the same with common sense financial practices. The common cents show is dedicated to helping entrepreneurs build wealth growing past their first $200k in revenue.
The 40 point performance scorecard to see how you’re tracking towards financial freedom as a business owner https://bit.ly/aureusscorecard
Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so you get notifications of live shows.
The Common Cents Show:
The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.
To listen and subscribe to full length episodes of The Common Cents Show on Apple Podcast click this link and subscribe: https://podcasts.apple.com/us/podcast/the-common-cents-show/id1449045720
Facebook.com/thecommoncentspodcast
Instagram.com/thecommoncentspodcast
Twitter.com/centspodcast (@centspodcast)
Show Email: info@thecommoncentspodcast.com
Micah is the Founder/CEO of MELD Fitness + Wellness Franchise and the CEO of HushFrame. To learn more about Micah or book him to speak to your audience visit www.micah-logan.com
Follow Micah:
Instagram.com/micahlogan1
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To book Micah as a guest or for a speaking engagement email: joann@micah-logan.com
Micah shares an update after his time off and looking forward to new episodes and podcast with great guest.
In this episode Micah discusses how you can use the blue light measurement to keep your business efficiency simple. Also do you have symptoms of a lack of persistence?
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In this Episode Micah speaks to Michael Vann from The Vann Group and Author of How to Buy the Business From Your Boss. They talk about preparing your business to be sold and buying a business if you’re an employee.
Common Cents Facebook Group
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In Episode 61 Micah talks about how the Law of Sacrifice comes from the 22 immutable laws of marketing. There are one of three things you will have to sacrifice in order to grow your business against your competitors.
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In this Episode Micah talks about the power of automatic positivity in your customer service for your business. It doesn’t mean what you think it means. Also have you taken advantage of the PPP 2.0? In the Common Cents Conversation Micah talks with Tim Fitzpatrick from Realto Marketing about how to improve your marketing for 2021 and be effective.
If you are looking to level up with more small business owners join the Common Cents Show Facebook Mastermind Group for free: https://www.facebook.com/groups/511372006079969
Hope you’re having as good of a year as possible given the pandemic. Many small businesses have been devastated this year, but 2021 should be the year of the big bounce back. I hope you’re planning to do some big things.
Failure in business can be emotionally draining and comes with plenty of stress, but getting past failure requires perseverance. In Episode 59 Micah talks to Jeff Gargas from Teach Better. Jeff recounts his past successes, but also delves into his failures and how he pulled himself out of depression to become successful. If you’re a small businesses owner and you are faced with the failure of your business because of Covid-19, then this is the show for you.
Jeff Gargas
www.teachbetter.com
Common Cents Facebook Group
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In Episode 58 Micah speaks to Attorney Travis Jacobs about how to renegotiate your lease. With Covid-19 having a big impact on small businesses many small businesses will look to renegotiate their leases to help save money. In this episode we dive deep into how to do that. Also Micah give some resources for small businesses in Ohio.
If you would like to contact Travis Jacobs Esq. about renegotiating your lease find his contact info below:
Phone: 800-652-4783 Mention: “The Common Cents Show”
Email:ContactUs@TheJacobsLaw.com – Mention: “The Common Cents Show”
Website: www.thejacobslaw.com
Join the Common Cents Show Facebook Business Group: https://www.facebook.com/groups/511372006079969
In episode 57 Micah talks about the story of the Acre of Diamonds. Micah also talks about law #16 in the 22 immutable laws of marketing. Also more resources for small business owners that need assistance with grants.
In episode 56 Micah gives resources for small business owners across the country to take advantage of. Did you know that there has been a 450% increase in text communication? You should understand why and leverage it. In the common cents conversation Micah talks to Brett Swarts from Capital Gains Tax Solutions who drops some knowledge bombs for business owners and real estate investors who are looking for tax solutions to capital gains.
Brett Swarts
Capital Gains Tax Solutions – https://capitalgainstaxsolutions.com/
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In part 2 of the continuation of our two part interview on Branding Micah talks to George Paul of GPIII Creative to talk about how to deploy your brand strategy once you’ve created the brand. Also in this week in Small Business News Micah gives some resources for small business owners around the U.S. to help create leverage.
Transcription
Micah Logan 0:00
The pandemic reveals the need for trust in brands. The SBA wants to make it easy for small businesses to do business with the federal government. And in part two of our common sense conversation with George Paul, founder and principal of GP three creative, we talk about how to deploy your newly formed brand, so it creates traction in the marketplace. I’m Micah Logan. This is the comments in show.
Narrator 0:26
You’re listening to the common sense show, if you just started a new business, or if you’re just thinking about it, this podcast is for you. Micah Logan has a stellar track record coaching small businesses to achieve six figure revenue streams. The advice on this show is what has allowed him to have over 15 years of experience as an entrepreneur.
Micah Logan 0:50
here’s your
Narrator 0:51
host, Micah Logan.
Micah Logan 0:55
Welcome to the common sense show, and time, this thing cracking. So in this show, we have quite a bit of information for you to digest. We have, of course, listeners from all around the US and across the world. And so this show is for you. So let’s get started with this week in small business news. So I wanted to start this week in small business news with giving you some actual practical resources that you can use. Now. Every state has different options for grants and the ability to get money from different places. And so what I wanted to do was provide you with some resources in different states, because again, I have listeners from all over the country. So here’s some resources that you can use. The first one is from Tennessee. So if you live in Tennessee, here you go, your governor, Governor Lee just announced $50 million in new business relief funding, which includes specific support for minority woman owned and veteran owned businesses. So if you live in Tennessee, go ahead and check that out. I don’t have the details for you on that. But I thought I would give you that resource so that you can go ahead on your own and investigate whether or not that’s something that you could use. Now, if you live in the Wisconsin area, I have something for you as well. The Wisconsin Economic Development Corporation is launching a second round of grants to help small businesses that were hit hard by the pandemic. And of course, other things as well. And then in Arizona, if you live in Arizona, just a heads up. And if you’re a person who’s like tied into the news, and what’s happening in the news, when especially when it comes to small business, there is some legislators, they’re looking to pass something called proposition tool eight, which would increase the income tax on small business owners. And that increase in tax rate would come at the on the personal income tax that small business owners would pay. And obviously proponents of that just see another way to raise taxes so they can use that to pay I think it I think it’s it for education or something like that. But if you are a small business owner, and you see this, especially during the pandemic, you don’t really want your taxes going up. So look out for that. I have no opinion one way or the other about what small business owners in Arizona should do about proposition two, oh, wait, my job is to let you know about it. So that and put it on your radar, so that you can figure out what you want to do and who you can talk about. Talk actually talked to about this and how you can deal with this as well. I also want to talk about something that I just read online for small business owners and had to do with customers value in brand, as you know. And as I announced in the open that we’re going to have a conversation with George Paul, who’s a branding specialist, we had Part One last episode, if you didn’t get a chance to listen to Part One of how to brand on a budget, then you should go back to the last episode and take a listen to that today we’re going to talk about after you brand on the budget, how you can deploy that brand, meaning how you can put that what you just created on the budget, how you can put it out there to make sure that you can make some serious gains on your brand and on your business in that way. But I wanted to talk to you about how customers value brand and how they trust it especially now, as e commerce shops grow. There was some research done by omni channel which is a retail management system. And they what they did was they studied these transactions and customer behavior which one of the you got to respect the retail industry because one of the things that they get right is they know to the detail exactly how their customers respond and act and the behaviors that they elicit in order to adapt and change and, and put things into play. And if you’ve listened to this podcast for a while, we’ve talked about on this podcast how you should study the behaviors of your of your clients, your customers, your members, whoever you serve, you should study them, you should be constantly surveying them, go to this survey monkey is a great free surveying website where you can send create members, customer surveys, send it out to your customers and see how you can better serve them. Especially now, as the pandemic happens, you want to be serving your customers on a regular basis to see how they fail. Because the consumer sentiment is switching nowadays, almost, it seems like daily, but definitely it’s it’s switching often based off of the new cycle and what’s actually happening. But anyways,
what’s if you’ve noticed, when you’re looking around, looking around the country, more people than ever are shopping online. In fact, according to that study that I just mentioned, research has shown that as of June 2020 87% of Americans were shopping online for things However, one of the things that the Coronavirus disrupted in the entire shutdown was the supply chain. And as a result of both that supply chain being interrupted, and the result in massive demand for online shopping, what happened is that delivery is being delayed massively. And so as you know, if you ever ordered something on Amazon two days, you there is no such thing as two day shipping anymore, it takes at least three or four days to get to you, maybe a week in online even longer, some of the delays in shipping, or even happening something like you know, three weeks, four weeks, you know, that kind of thing. So it’s really, it’s really delay and shipping is really, really causing some headaches for online shopping. But one of the things that online customers are worried about is that consumers have experienced because consumers have experienced not just delays in shipping, but issues with some products, their level of trust has actually gone down in online shopping, whereas before they would go into a brick and mortar store. And they would grab their product, they check out at the cash register, they can return it if it doesn’t work or doesn’t fit or whatever the case is. They’re just growing number of consumers who are shopping online are experiencing problems with e commerce brands. So these are kind of like off brands that people would normally buy that do the same thing, but not really, you know, but they bought it probably because the price was really good. So what’s happening though, is that consumers are starting to be wary of these off label off market brands because of delivery, and just quality. And so they’re going back to look at trusted brands when it comes to shopping. So as e commerce sites expand and as e commerce is starting to kind of take off because of the Coronavirus and people in and just in general people, more people shopping online, what’s happening is that people want to deal with brands they trust. Now this brings us to something that we talked about in our last episode about brand trust and creating a brand where people can relate to building a brand that people can can, you know, really get to know like and trust. And so when you are creating your brand for your small business, it’s really about setting expectations. Once you set your brand up your logo, your name and the marketplace, people are going to be relating how you conduct your business, to your logo into your brand. delivering on your promises to your customers is literally the number one thing that you can do. And I know it sounds obvious, but what happens is as some small businesses grow, as they get more revenue, they start to slip on deliverables to their customers, they start to take customers for granted. And we all have some times when we do this revenue grows faster maybe than we thought it would grow. We have less help in small businesses because finding good employees is hard. Just like getting in a good relationship is hard finding good employees as hard as well. And really, at the same time, we have to make sure that we’re still delivering to our customers, what we promised that we would deliver, if our promise is that, you know, our products, our highest quality, you got to make sure that they stay that way. If your promise is that you can service someone and half the time with more accuracy than you have to deliver on that. And if you don’t, your brand in the marketplace is going to be worthless. The reason why the top brands in America have risen to the top is because of consistent delivery. It doesn’t matter which McDonald’s you go to around the world, nevermind around the US. You’re always going to whether whatever you believe about the quality of the food and about the health of the food. You’re Gonna get the same experience, no matter where you go. Now the employee is obviously different than maybe, maybe on a micro level, your interaction with the cashier may be slightly different, but the terms of the actual product delivered to you is going to be the exact same no matter where you go. In the US, you go into a Nike store in Los Angeles, or you go to a Nike store in Massachusetts or down south, you’re going to get the same kind of quality Nike apparel that you could get in any other store around the country. This is delivering a consistent consumer experience that somebody can get behind a small business owners, we cannot neglect this fact you have to deliver on a regular basis, no matter what this requires systems to be in place. This requires you to continually monitoring the quality of what you’re providing. But more importantly, this can. This also requires you taking a hard look at your small business plan to make sure that you are consistently
all that you’re consistently looking at how your business operates, so that you can make sure that you’re always doing right by your customers. Really, as a small business owner, this is why you don’t have time to work in your business. Because you have too much to be focused on, you need to be focused on quality care, you need to be focused on customer service, you need to be focused on how you can continue to grow and build higher bring higher higher products in how you can deliver a services more efficiently, how you can stay ahead of your marketing, you don’t have time to be a technician turning screws, and working the cash register in your business you have got to get out of your business, you’ve got to see have a 10,000 foot view of your business so that you can continue to assess what kind of experience your customers have have. If you’re a small retail shop, have you ever secret shopped or had your business secret shopped? So do you can understand exactly what your operations like when you’re not around? if you’re if you’re a service business, have you ever, for instance, called a competitor and had them perform a service for you so that you can see how the competitors do it so that you can see whether or not you’re on the same level as them? Do you continually research to see what other people in your sphere are doing or creating innovatively, maybe some stuff that you can adopt in your business now, I am not big on looking at your competitors, to see what they’re doing just to imitate everything they’re doing. Because I believe that as small business owners who are in the marketplace who found a hole in the marketplace, you should be able to continually innovate and create ways to stay ahead of your competition. So no, you’re not going to look at your competition. To see what you can do in your business and copy them entirely. What you want to do is you want to see how they’re performing in the marketplace. And that will help you kind of place and rank order where you are in the marketplace. Because being a small business owner is about being conscientious. And so you should always look for ways to bring in more funding for your business, especially now when grants are becoming more widely available. You should be always looking for ways where you can keep your finances lean, keep them lean, assess your books, assess where you can trim the fat assess where you can keep a high level of white glove service a high level of deliverables, while you keep your operation lean, you may have to bite a bullet, download wave, go to wave apps calm. Download that software for free. Put in all your sales, putting all your expenses, put in all your liabilities and your assets and take a hard look at the finances of your business. how healthy really is your business? If I were to take my my financial stethoscope out and put it to the heart of your business? Would it sound like?
Or would your business be flatlining like this.
No matter where your businesses, whether it’s healthy, or whether it’s flatlining, you have to have a stethoscope to the air of your business so you can see whether or not you are delivering to the marketplace, what you need to deliver.
So if you want to be a trusted brand and then mark the marketplace, you have got to continue to meet the expectations of the people who consume your service and buy your products. If you don’t, if you’re late, if you are your product drop quality drops down. If you don’t keep an eye on who’s in who’s entering and exiting into your marketplace, then you are doing yourself a disservice. Here’s a couple of tips by the local business journal for your town or your city number one, number two, look at the Wall Street Journal the business page and see who’s entering and exiting your business. You could also Go to google.com and then set a Google Alert for your specific industry so that you can keep on top of what’s going on in your industry. So what happens is when you set your Google Alert anytime something happens in your industry when you put the search term in, so for instance, let’s say that you’re in you own a, a used car sales business, okay, and you go to Google Alerts, you put in US car sales, and the Google Alerts every time there’s an alert on Google, that’s like a popular search for what, for a used car sales or used car sales business, it will send you articles with links in it automatically, so that you can monitor what you’re doing. Google alerts to me is a underutilized part of Google. So set it for that, set your Google alerts for that, and then you’ll be able to actually see what’s going on, I set mine for the fitness business, I set my for manufacturing, since I’m the CEO of a manufacturing company, as well, I set mine for a bunch of different interest topics that I have, and including including business stuff as well. So it’s a gym, and stuff comes right to your inbox. So anyways, so so that’s, that’s, I want to talk to you about about customers, value branding, that’s important. Now, f the SBA, the SBA, is looking to make 50,000 more businesses eligible for federal contracts. So here’s a little more of the specific details on this. So their goal is they’re gonna try to change the rules when it comes to which small businesses are eligible for federal government contracts. Now, here’s where it gets really interesting. And this is something that you should think about, that the Small Business Administration has provided $132.9 billion in contracts to small businesses. So for all of you that don’t know what point nine means, that’s $132,000,900,000 of contracts to small businesses, I’m sure you will want the point nine as well. And so of, of that 132 point 9 billion, it’s divided into a bunch of different sectors. Now, if you’re a woman owned business, and you have a business that the Gup federal government can use as like a supplier or service partner, whatever the case is, get yourself a federal contract, because these contracts can do wonders for transforming your business in terms of revenue. So the SBA is looking to add the 50,000 small businesses to be eligible for government contracts. And the way they’re going to do this is they’re going to revise the size standards for small businesses. That includes an additional eight sectors. Now, here are the eight sectors. Now, this may not be anybody who’s listening to this podcast, but it may be so agriculture, forestry, fishing, and hunting, mining, quarrying, oil, gas extraction, utilities, construction. So those are just some of the eight businesses that SP are adding to their list of businesses eligible to have government contracts. So if you’re in one of those businesses, or if you want to find out more about this, go to the sba.gov website. So you can see what businesses are listed there. And try to apply, especially if you’re a woman on business, or a minority on business, governments are looking for to spend money with women owned and minority owned businesses, get yourself some money. If you don’t, you’re nuts, especially now how they’re reconfiguring the size of small businesses, you need to go out and get it. So by the way, the government spend 132 point 9 billion in contracts to small businesses was up from 100 and 20 billion the previous year. So in just one year 12 point 9 billion extra dollars went to small businesses. So the goal of the SBA is to provide these is to enable small businesses to be eligible to bid on federal contracts, and also to allow them access to more SBA loan program. So SBA typically has super favorable terms, in terms of credit and size, and what they need to give you loans. So you should also take care take advantage of that as well. So there’s some small business news for you but and now, what we’re going to do is we’re going to go into our common sense conversation. This is part two, with George Paul, who’s the founder of GP three creative and George is going to take us through how you deploy Well, he’s not going to take us through by himself. I’m gonna lead the conversation. But in our conversation, we talked about how to deploy your branding that you just created that you just did on the budget. It was very interesting. And I’m gonna share some thoughts after the conversation. So let’s get this conversation started.
Narrator 19:49
It’s time for another common sense conversation.
Micah Logan 19:59
All right. Welcome. to part two of my discussion with George Paul the third. He’s the founder and principal of GP three creative. And he’s an award winning, marketing and branding specialist that has, I’ve worked with myself and my companies for the last almost 20 years. And he’s back for part two, and we’re going to talk about how to deploy your brand. Last episode, if you haven’t heard it, we spoke about how to create your brand. So if you’re a small business owner, and you are on a budget of sorts, or you’re trying to create a brand, that people will recognize and will last, go back and listen to Episode 54, because that episode will talk to you about how exactly you need to create the brand, George and I have already spent 15 minutes going over that we’re not going to rehash it again in this episode. Instead, we’re going to move on deploying, move on to deploying your brand for this part two. So George, you know, we’ve created the brands, now it’s time to deploy a man. Yeah, so you got this got this pile of logos in your lap. Now, what do you do with it?
George Paul 21:14
So you’re focusing on value. That’s what it’s all about. At the end of the day, a person wants to know what value is going to bring to me. And I mean, truth be told it does boil down to money. But that’s not always the thing, you know, people might want peace of mind, you know, a peace of mind does have a price tag, if your brand can show the value of the peace of mind, then people will pay what you’re asking. So when you’re deploying your brand, you want to have like several different things already kind of created ahead of time. So of course, you want to have your logo, you want to have it in different formats. So that way, anybody whom you bring in, like if you’re going to have you know, shirts and embroidery done, you have your logo in that version that they look for, if you’re going to have it put on you know, your vehicles and do a vehicle wrap, then that should already be pre designed already. And just part of your brand deployment. But the big thing is deploy everything all at once. Just you know, bum rush the audience and let them see everything everywhere, because the thing about it is, we didn’t touch on this last episode. But this is a very kind of alarming fact that people may not realize, as a person has to actually interact with your brand, at least 20 times before they actually buy. Just think about that for a second, they have to interact with your brand 20 times before they buy. So what
Micah Logan 22:48
do you consider it an interaction? Is it like, like a Facebook ad?
George Paul 22:52
Well, they call it touch points in the industry. So that interaction is a touch point. So when they see your logo, on a Facebook ad, when they look at a post, when they visit your Facebook page, when they visit your website, when they call your company, when they drive by your location, every single time they see your brand, that’s a touch all of those touches, then help the person go through a process of disregarding you to taking you seriously to actually trying you out then to becoming a loyal customer. And you really you don’t just want like a customer, you really want like a stark raving mad fan. Like you don’t have a brand. If you can, you can’t take that a brand away, and people are like, okay, and they move on with life. They should feel like if you go away, my life is gonna fall apart. And so
how much time to these interactions exist for like?
Micah Logan 23:51
How much time do you have for a person to recognize and then choose if they want to follow up? Or, you know, just to get a visceral reaction? How much time do you have?
George Paul 24:01
Well, you don’t have much you don’t have a long time, like you think about you have to think about where they’re going to go to solve the problem. And that’s where your brand needs to be. So if people looking to Facebook for solutions, like say they might have a Facebook group, or you think about next door like a down here this, we have Facebook groups for subdivisions. So where are they going to go to get the solution? Well, they’re going to go to the subdivision Facebook group. And if you’re brand new, if you keep getting recommended over and over again, every time your name is recommended, that’s like a touch. So and then people just going to use the person who’s recommended the most. Or they might do that and then just subsequently click on your Facebook page. Well, now this is where like all those cookies and things start coming into play, because now they start feeding your brand to them. So you actually have to be doing Facebook marketing or Google marketing or any online marketing. So that way it works in tandem. With them seen that search, the more times they encounter your brand, the quicker you’re going to get the sale. So that’s why it’s important to launch it all at once. Because once they go offline, and they see your vehicles within the subdivision, or when you think about people back in Massachusetts, if they go offline, and then they see like your truck driving by coming from a service job, that’s another touch. They’re in St. Louis. And this is all subliminal, no one’s ever going to say this out loud. But it all goes through their head. And that’s why it’s important to have like an expert that understands the, the mind game that goes through this. And I don’t mean to say that it’s like a game, because it’s not. But it’s, it’s a process and you’re drawing that person along that process. And that’s really what you what you want to do is you want to make sure you have as many touch points as possible.
Micah Logan 25:57
Yeah, no, I hear you. And you know, we’ve worked on that over the years, of course, having these touch points with with our customers, in the businesses that I am involved with that I own, whatever the case is, and it it gets tricky. But once you have a team and a strategy in place, it makes it a lot easier. So tell me, let’s talk about some of the deploying of the brands that you have over the years. And let’s start with at print solutions, there was a company called at print solutions that you helped to rebrand. Tell me a little bit about their their story why they chose to rebrand when they did?
George Paul 26:33
Well, we talked about at the beginning in the previous episode, that you can start a business without having a brand but at a certain point, you’re going to hit a stopping point. Now, interesting love ad, I was one of the first jobs I had coming out of college. But like I said, I’ve been training myself to understand, you know how to really build a business because my goal was to build my own. So I was used to coming in. And, you know, I should say I was not hesitant about creating systems. When I saw that where the problem was. Now with AGI they were a rapidly growing business, they were in their first year, they did about 500 grand their first year. And they just hit the stopping point. Like they just couldn’t really get any more business. And the reason why is because their brand didn’t match with what they were trying to deliver what they were asking for. And we talked about that in the in the first episode that if a person is going to be spending a specific amount, they’re going to want to see that the brand can deliver on what they’re spending their brand didn’t literally have several people that said, You guys look like you just have a printer in your basement. I’m not giving you my money. And but they had a their own dedicated facility, two floors, several printers that were like, you know, half a million dollar printers or whatever. And this is what they were running into. So that was part of it. So part of the solution was creating the brand that could accommodate with what they were doing, like letting people know everything that they had, and that they weren’t just guys with the printer in a basement. And the second half was creating systems within the organization to help keep things flowing properly, because they were losing money that way. And so that’s where the strategy comes in, you know, they said we just, we need to have this fix. And that’s what they brought me in was to fix just the systems that were failing. But in asking questions, I realized it was more than just that, because you could fix that system. But if you don’t bring in any more business, then where’s your business gonna be but out the door? Yeah, we ended up happening is I ended up creating the brand that went with it, creating systems that they needed. And within six months, they had made 500,000.
Micah Logan 29:06
That’s great.
George Paul 29:07
And the thing about it is, it’s because you need the tools. If you don’t have the tools in order to close the sale, you’re not going to close a sale. So we talked about previously, you know about having the brochures, the pamphlets, the things that you can leave behind, that can do the selling for you, they didn’t really have those things all together in a cohesive, appealing package. The brand created that they subsequently got the business.
Micah Logan 29:30
Right, cool. So let’s talk about my business now. So I started with vistaprint a picture of a pyramid I just thought the pyramids were cool. pyramids and Egyptian culture are a stairway. And I kind of took that concept of the stairway and I applied it to help that you know, as you get healthier, you’re climbing the stairway to good health and when you get to the top, you’re your best version of yourself that you could be right so I had this generic question. Have a an Egyptian pyramid on a vistaprint card with my name, slapped on the card, and then I paid the Believe it or not, I paid the extra five bucks to get the to get the writing taken off the back of the car, too, was a big spender back then. And you know, winning bucks. Exactly. Um, and so um, but that’s how I started. And then we rebranded a couple times since then, this is this will be what a third rebrand of the business.
Say it’s a rebrand Well, this one is a rebrand. But we all know the reason why. All right,
well, we don’t all know the reason why. And that was,
George Paul 30:37
yeah, I mean, you and I know the reason why. But the other things were really just brand updates, right? Just basically, you know, updating the brand, making it fresh, making it modern, as the brand has grown. Yeah, but the thing about it is, you know, we did it right from the start, you know, if you have the ability to invest the money and do the branding, right from the bottom floor, the foundation, then your business is going to grow rapidly. And you’re going to really pass that that new boy phase or whatever, but it’s still going to have substance because it’s been backed up by delivering the same experience over and over and over again. And that’s really what we did, and I think was a big contributing factor is that not just only that we create a good brand, when you have the systems in place to deliver the experience that the brand was saying that it’s going to give you,
Micah Logan 31:38
right, let’s talk about the first video that I opened that failed in a year and a half. And, you know, when we first branded a studio, we, we kind of went across the board, right? We had the fly at the banner, because it was in a second floor of a building, which couldn’t have signage above the window. So we had to be super creative about how we deployed signage. And, and basically, we use whatever we could. So like, one of the ideas was the banner. So I was able to fix a banner in the window. Like, if you’re looking at the, like, they were like, I think there were three windows in this in this studio, pointing outside. And so we got Do you remember how big the banner was? Was it like four by six or something?
George Paul 32:26
It was pretty big. I can’t I can’t fold four by six years.
Micah Logan 32:30
I was like, man, screw this, if I can’t have a sign. I’m just gonna show them until they give me a you know how you know how you are, you know how I am you like, well, they might, they might find you if the things too big on my note making like 24 feet by 32 feet. And I’m like, you know, I’m like, bring on the fine. Like, I’m thinking of myself, like, you know, Hey, I just have to handle it if someone tells me to take it down. So that is the biggest the biggest banner that could fit in the windows space. Basically, it literally covered all the windows, which I don’t recommend, if you want sunlight. And so that was the first one. So we actually there were two banners, right? There was a coming soon. Banner. Yeah, we were under construction. And then there was a second one, which was like, kind of what were the now we’re open. And here’s our number kind of deal. Um, well, while we were doing that, after we actually open. And then for collateral we did what
George Paul 33:23
we did. We had the newspaper ads, we had the direct mail. We had outdoor signage, because I think you’re the a frame sign as well out there too.
Micah Logan 33:33
Yeah, dad. Yeah.
George Paul 33:34
So but the thing about is we’ve released all that at once and
Micah Logan 33:38
dragging a frame sign up to the second floor every single night, but
George Paul 33:43
you had to do it not me I just created.
Micah Logan 33:46
Right. Oh, man, it’s luck.
George Paul 33:48
But you released everything all at once. And I know, you’ve I know, you’ve talked about in previous episodes, you know, why went down? You know, why didn’t you know, it failed and so forth. But
Micah Logan 34:01
undercapitalized under educated.
George Paul 34:03
Yeah, but the thing about it is that you still had something that you could pick up the brand was still there, it still was relevant when you you know, got back on the horse. We didn’t have to change it until a couple years later as the brand grew. You know, that’s that’s what it was, once the brand grew, then we need to make sure that the that the logo had grown with it. And so we still kept it a pyramid I mean, it’s been a period pyramid ever since we started but it’s just been different incarnations of it. That’s just a natural evolution to what the brand is and what it delivers.
Micah Logan 34:42
Yeah, I think about it, right. So like, so my business. I’m here in town. it so it was one thing when I opened the first one, and then from that first location to the second location, where it came back with the four locations and physical therapy clinic. That was, that’s when that was around the time when we actually changed the whole logo. Because it was like four locations, we’re like, okay, we’re like, a little more prominent. And then, um, and then when that situation with the physical therapy clinic kind of fell through, when I got my own standalone brick and mortar, that’s when I added the extra name and wellness. And then we, we didn’t really change the logo that much, other than to add to shift a couple of the typesets around and shift the words on the little Yeah,
George Paul 35:33
yeah, I mean, I mean, me, I’m a little passion, I love history, and, you know, paying paying homage to tradition. So we kept the main color, which was the orange, but then we added others because, right, and we added all the other colors, because we really wanted to show this energy popping, you know, reaching the pinnacle reaching the high, you’re gonna have this abundance of energy, this really explosion, and because, but also, that was the experience that people kept saying that how much better that they felt. And the truth was that they had. So this was just a natural evolution to it. But it’s still, you know, paid homage back to, you know, the swirling, the swirling bursts around the the pyramid rather than just swirling versus just this explosive energy.
Micah Logan 36:24
But people don’t really know what we’re talking about here, because they can’t they don’t have the logo in front of them. But you know, it’s funny, because one of the things that we did was we listen to my, to my members, right? So we listen, we continue to listen to what my members were talking about their experience where it was, when they were interacting with the business that informed up an update to the logo.
George Paul 36:46
Yeah, yeah, just like we talked about that. You don’t run your business for you, you run your business to do what you want to do in life, right. But how you operate the business is 100%, dictated by how your clients want to do business with you. So what they expect and everything else, that’s what you’re delivering.
Micah Logan 37:08
So I would say that first lesson here is when you’re deploying your brand, then you you want to listen to your members. Oh, for sure. Listen to your map, excuse me, your members, you want to listen to your customers. So you want to listen to what your customers how customers describe what it’s like to do business with you. And you deploy it based off of how they tell you is like to do business with you.
George Paul 37:29
I would probably just let me if I could just interject one thing. I would just and I would focus on the feelings like, you know, really talk to them about why did you come to us in the first place? Why do
Micah Logan 37:39
you feel so much? Because
I know I’m joking. You’re like, I have no feelings, you’re all feelings.
George Paul 37:48
But that’s what it is. You’re you’re selling, you’re visualizing a feeling that they want to have, you know, and you know, people because people why do people buy Mercedes? Why do they buy luxury, they want to feel like they have money, they want to feel like they’re in another class, you know, when you can visualize that feeling that people are going to naturally draw to your brand. So asking them, you know, what emotional needs we satisfy, that might be like, a heavy question for a client. But you ask yourself, and you listen to what they say, you know, as to how do you feel using us, you know, what’s your response would have other people said about us, all of those things are going to let you see what the actual emotional need you satisfy. And then that you can visualize?
Micah Logan 38:37
Yeah, and now, um, you know, we have a different story to tell, because now we’re going to be franchising. So that means that we have to consider what the, you know, what, what scaling looks like, right? And now, when you’re scaling a business, it, it looks a little different than your, you know, your little regional or your local state business. And so they’re going to be other considerations. Now, you know, with that, that we’ll have to deploy, as we we deployed the deploy the brand for for the scaling there, you know, scaling the franchise across the US, that’s going to be something that is going to take, you know, time to develop. Now, interesting case study was I was I had a I have a business consulting clients at chess Academy. Um, and of course, as I always do, I recommend people to you for branding, because I feel like we kind of work as a team as a pack, you know, and so in part of my small business consultation, I recommended you for branding, which in for them, it was like an actual inception of a brand and it came out really, really well. Um, so this was the chess Academy. Excuse me, this is the chess Academy which focuses on helping kids to become masters in chess and tell us a little bit about this brand.
George Paul 39:55
Well, with future masters, you know, that was sitting down with, you know, sitting down with the owner talking about his goal, his vision, you know, because it was, it was intriguing from the start, you know, because he niched down right away. This is this is what I want to focus on. It’s chess lessons, you know, for people, and for youth, you know? And I said, Well, why is this? Why did you choose that? And I said, well, because you can then apply those lessons to things in life. I mean, I’ve done that all throughout my life. So he brought his own journey into his founding principles. And that really intrigued me. So that’s what we can focus on, and make it bigger than just teaching chess. Because if you’re just teaching chess, then they can just pick anybody, you know how we’re going to make the brand stand out? Well, you can bridge that connection between chess and life skills, then you’re going to then draw more people in. And so that’s where and that’s when I came up with the tagline, mastering chess and life, and then created a and it was a challenge to create that brand only because the demographic was really, really why you want you I mean, you wanted something that kids, you know, would want to wear, and you’re talking about two different demographics, even within the children, you know, young kids, two teenagers, what draws one is draws doesn’t draw the other. Right. But then also, you need something that’s serious enough that the parents who are actually spending the money for their kids lessons will actually say I should, you know, spend my money here.
In this episode Micah talks with George Paul from GPIII Creative about why it’s so important for small businesses to key in on branding their business. Often times Small Businesses just disregard this as unimportant, but are you leaving yourself at risk in the market place? We discuss and also in small business news this week we talk about how Small Business owners are feeling about the future of their business, their answers may surprise you.
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In this episode Micah talks about how to make the payment experience for your business contactless. Also there’s a new poll revealed that talks about whether or not Americans will shop at Small Businesses during the winter. In the common cents conversation Micah welcomes back Travis Jacobs from The Jacobs Law LLC. They talk about if he believes whether small business owners can win the class action lawsuits happening across the U.S. against the Governors of states who shutdown the economy.
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In Episode 52, Micah talks to Kari DePhillips from The Content Factory. Kari drops some bombs in this interview about how small business owners can craft a message that resonates with the public especially now during Covid 19. They also talk about three of the biggest mistakes businesses make when putting out messaging publicly. Micah and Kari talk about how small business owners can get more press for their businesses. Kari has been named one of the top Women in SEO in the world.
HARO (Help a reporter out) – Free service to getting more P.R. for your business from the top magazines and media outlets in the world
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In this Episode Micah talks to Logan Shinholser from Contractor Growth Network. Logan has great insights on how to make your direct mail pop and how to put together an offer and a structure to your direct mail so people open it.
This week in small business news we talk about how the coronavirus has affected some small business owners forcing them to have to close for a second time.
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In Episode 50 Micah digs into the week in small business news, where the government is cracking down on PPP loan fraud and also Micah speaks to Dr Colleen Mullen from Author of Coaching through Chaos about how business owners can manage their anxiety during the pandemic crisis
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In Episode 49 Micah talks about the small business news of the week Shelly Luther the hair salon owner from dallas who got arrested for defying the governors stay at home orders. We discuss the legalities for small business owners surrounding covid-19, how to protect yourself from litigation with Travis Jacobs from The Jacobs Law LLC in Boston MA.
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Travis Jacobs (The Jacobs Law LLC)
Travis has been selected by SuperLawyers to the Massachusetts Rising Stars for the last 6 consecutive years (2013, 2014, 2015, 2016, 2017 and 2018) in recognition of his Business Litigation skills. He has been a three (3) term Executive Board Member of Starting Out Solo, a non-profit organization that assists and provides intellectual capital resources to attorneys that start a solo law practice directly out of law school. In 2017, he was also appointed as a Member of the Northern Essex Community College Alumni Advisory Board. He is also a member of the Business Law Section of the Massachusetts Bar Association, and member of the Massachusetts Continuing Legal Education.
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In Episode 48 Micah discusses how CA is handling small businesses with Governor Gavin Newsome stating the obvious. Also we talk to Ben Patwa CEO of Influencing Millions Inc about how small business owners can manage their stress and anxiety as they try to survive and reopen their businesses.
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In Episode 47 we go over how to put together a re-opening plan for safety in your small business with Clinical Assistant Professor Dr Cassie Ryan from Boston College. Also in small business news we analyze the PPP program and how some businesses have been using these funds to grow instead of to save their payroll. We want to hear from you if you have any questions for Dr Ryan email us at info@thecommoncentspodcast.com
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Step-by-step resources for creating a reopening plan from the CDC: https://www.cdc.gov/coronavirus/2019-ncov/community/reopen-guidance.html
In Episode 46 Micah talks about a few key points to surviving the Covid-19 crisis as small business owners. This episode will help provide some guidance and support for small business owners who are in need of the motivation to simply continue on.
In Episode 45 Micah & Jonathan talk to Chef Brooke Coleman, the Chef captured national attention for her story of going from homeless to restaurant owner, through the hilarious stories and drama, Micah & Jonathan tap into what it takes to get your businesses off the ground with challenging circumstances and to become successful.
In Episode 44 Micah & Jonathan continue with their sales boot camp series. Today’s episode is part 2 the live presentation. The guys go deeeeep in helping listeners create their own live presentation. If you struggle with the face to face interaction during sales then this episode is for you.
This episode is part 1 of a 5 part sales training series that you can implement in your business. Today Micah & Jonathan tackle the first issue which is prospecting. You should be able to implement these strategies right away in your small business.
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What systems are important to have in place when life changes happen? After the birth of Jonathan’s second son we discuss how to manage your business when life change happens.
Don’t forget you can join us live at the Small Business Expo Tuesday April 7th all day at the George Sherman Building at Boston University. To register go to thesmallbusinessexpo.com
Also don’t forget to join our Small Business Success group on Facebook. Click here to join
While Jonathan is away with the family Micah is flying solo in this episode. Micah goes into three lessons small business owners must learn in order to be successful.
Also don’t forget that you can meet and greet with Micah & Jonathan at the Small Business Expo in Boston on April 7th where they will be broadcasting live. Register for free if you’re a small business owner or entrepreneur at thesmallbusinessexpo.com
In Episode 40 Micah & Jonathan talk about the importance of strategic planning for small business in competitive markets. What would happen if your competitors rolled in and you weren’t prepared for it? The guys talk about this in the episode today.
Also don’t forget to join them April 7th at the small business expo at Boston University. They will be broadcasting live, doing interviews all day and talking with small business owners with varying levels of experience.
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Micah & Jonathan react to the interview they had with John McAfee. It was a wild ride. Enjoy their personal reactions to their biggest interview to date.
In Episode 38 Micah & Jonathan take a walk on the wild side with McAfee Antivirus Founder John McAfee. After a series of legal troubles and circumstances Mr McAfee finds himself on the run. However, we catch up with him. We apologize for the terrible
With Jonathan on vacation, Lance Mcbrayer steps in to fill he Co-Host seat. Micah & Lance talk about what to add to your small business marketing calendar in 2020. They also talk about what you should do to take advantage of your planning time and what exactly to implement in your marketing.
Don’t forget to start the New Years by joining our small business success Facebook Group for free, Just click here: https://www.facebook.com/groups/511372006079969
On the next episode we will talk about company theft and how to deal with it.
Micah & Jonathan talk about how you can turn your business around if it’s dying. They discuss a business that hadn’t grown in 5 years, but how they turned the business around and grew it after 5 years of not growing.
If you’re interested in joining the free private Facebook Group just click here: https://www.facebook.com/groups/511372006079969
Micah & Jonathan review the book Leaders Eat Last by Simon Sinek. Also the guys give 12 tips to make your business travel more affordable. Don’t forget to join the Free Private Small Business Success Facebook group. Share, learn and implement, click here to join: https://www.facebook.com/groups/511372006079969
Micah & Jonathan talk about how a small business restaurant group made a mistake that cost them dearly. The guys also discuss why it’s important to put systems in place to make sure that when mistakes happen you are ok.
Also did you know that the majority of employees stay 5 years or less? The guys talk about how you can implement culture strategies to help keep them. Don’t forget if you’re interested in brainstorming with other small business owners join our FREE Small Business Success mastermind group.
Private Facebook Small Business Master group: https://www.facebook.com/groups/511372006079969
Due to technical difficulties there is no episode this week. There will be one next week
Micah & Jonathan have a conversation with Vicky Gray from New Chapter Home Improvement. Vicky’s story is amazing, from starting a business with her husband from scratch to getting divorced and having to overcome business struggles to become a successful business owner. The guys go deep in the conversation and everyone can learn how to reach the next level in their business especially when entering a business field with limited experience.
Don’t forget to join our Facebook Mastermind group with other small business owners. Click here to join our free small business mastermind group
In Episode 32 Micah and Jonathan talk about what small business owners can learn from Walmart’s mistakes when it comes to them undercutting themselves. Also we discuss 6 key challenges small business owners will face in 2020.
Micah and Jonathan talk about the Microsoft Zune a failed music player. What made them a fantastic failure? Part of it was trying to keep up with Apple’s iPod. Take a deep dive with us into why it’s important to create instead of follow! Also are you implementing the four “P’s” of marketing? These could take your marketing strategy to the next level in 2020
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If you have any questions or want to contact the show shoot us an email: info@thecommoncentspodcast.com
In part 2 of the crossover event Micah and Jonathan continue to talk about what small businesses can learn about business from star wars with the guys from The Sky Wok podcast. If you really want to know how to add layers to your business and appeal to your correct demographic, then you will love how the guys dig into business in this episode.
Don’t forget to join our free private Facebook Small Business Mastermind group. Click here to request to join: https://www.facebook.com/groups/511372006079969 It’s a great way to learn from other small business owners and contribute positively to a group of SBO’s who are looking to level up.
In part 1 of this epic crossover event, Micah & Jonathan talk to the guys from the Sky Wok podcast. 6 lessons the business of star wars can teach small business owners. You don’t want to miss a minute of this episode.
You can find Micah & Jonathan on the Sky Wok Podcast here, talking business https://www.podomatic.com/podcasts/starwarsovercoffee/episodes/2019-10-23T07_00_07-07_00
Click here to join our small business mastermind group on facebook. Learn and share with like minded small business owners
In this Episode Micah & Jonathan talk about why it’s important to have a message that makes sense with your branding. They take you through the process of creating a tagline that makes sense to your small business. Also they give suggestions on how to make your business travel more affordable
In episode 27 Micah and Jonathan talk about how your small business can stand out in a crowded market place. What do you have to do to rise to the top of the pack? You’ll find out. Also learn how to work with a family member if things get difficult
In this common cents conversation Micah and Jonathan speak with Jim Adams of Catalyst Strength and Functional Nutrition. He speaks about making the transition from an employee to small business owner, what it took to start his business and what he has learned about achieving balance in his personal and business life
Episode 26 is a new Fantastic Failure. This time the Hit Factory is the subject. The Hit Factory proved that extreme customer service in small business is important to grow, but their closing doors meant that more was needed. Don’t miss a tremendous lesson for small business owners.
In part 2 of this common cents conversation with Giovanni Francis, we delve into how specifically you can get your business to the top of google and yelp.
In part 1 of this common cents conversation with Giovanni Francis, we delve into how he started his photography business, what he learned working for a big retailer that he uses in his business and how he had his own fantastic failure
In this Episode of the Entrepreneur life Micah & Jonathan discuss how smart you have to be to become successful in business. They also discuss why it’s important to focus on retention marketing with your existing customer base and how to do it.
In this quick hit, Micah and Jonathan talk about is the ride meant to be enjoyed in the small business journey?
Micah & Jonathan talk about how to come up with a creative business name and why it’s important to future proof your business name. Will you attract or repel customers from your introduction? The guys also discuss how to get over tech frustrations in your business.
Many older workers in the U.S. who are between the ages of 55-70 are starting small businesses. Micah & Jonathan talk about what a greypreneur is and how you can be successful if you’re starting a business later in life. Also what is proper business texting etiquette? are there rules to the game? The guys discuss.
Micah and Jonathan talk about how GM failed and what lessons can be learned from their failures. Despite being bailed out by the government there are many lessons small business owners can learn from General Motors. They also give tips on ways to advertise for under $50 if you’re trying to build your business
Micah & Jonathan talk about why you have to be able to talk to people to sell your business and give 7 tips on how to take your interactions with people to the next level and sell your business. Also what percentage of small business owners do you think have a college degree, the numbers may surprise you?
Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!
In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.
Micah & Jonathan talk about reasons your start up isn’t taking off like you thought it would and what you can do about it. We also discuss the mind of the worlds 8 best marketers and what they focus on in marketing. In the fantastic failures, these potato chips that cause GI issues???
In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.
Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.
Micah & Jonathan talk about how crazy you’d be if you left your job to start a business under certain circumstances. Also how many times is Jonathan going to reach out and touch someone with marketing touch points? A fantastic failure to learn from…the windows phone
Micah & Jonathan talk to Dr David Waldman about how small business owners can overcome health challenges to run a successful business. After being diagnosed with MS Dr Waldman didn’t let that stop him from achieving his goals and running a money making business.
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In Episode 014 Micah & Jonathan talk about how to handle the most common business concerns. Are you a good storyteller? If not it can change your marketing effectiveness ten fold. As always Jonathan’s favorite segment Fantastic Failures
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Micah & Jonathan discuss 7 reasons why small businesses fail and what you can do to avoid being a failure statistic and the incredible power of the touch point in small business.
Micah & Jonathan discuss why it’s important to embrace rude customers and why it’s important for small business owners to use text message marketing for their business, also why to embrace your competition and our fantastic failure, themed: expansion is blind, but hindsight is 20/20.
In this show Micah & Jonathan talk about the importance of knowing you numbers in small business and how it is important for the future of your business and business growth. The guys also discuss “lumpy” mail, a marketing tool that has big returns for small business
Must reads you must know
Managing by the numbers: https://amzn.to/2YuAoPt
Duct Tape Marketing: https://amzn.to/2HES0Ti
Cash Flow Quadrant – Robert Kiyosaki: https://amzn.to/2HHSRTl
Financial Literacy Website
Learn how what an income statement and balance sheet are and how to put them together here!
Investopedia
www.investopedia.com
In today’s show Micah and Jonathan talk about the power of the word, because. Also how to create a referral marketing system that could double your sales, plus you’ll never forget our “fantastic failure”.
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Micah & Jonathan discuss why it’s important to have the right people in your business. Also do you know how to write effective business emails? This episode will help small business owners take the right steps in business.
In this Featurette we have a conversation with Julian Cardoos, owner of Rebirth Body Transformation Center in Wakefield, MA. Julian has gone from employee making great money to successful entrepreneur creating jobs and has a vision for the growth of his small business. From challenges with his former boss to inspiring his employees, he breaks down how he grew his business and we take a look inside his first 6 months starting his business.
Connect with Julian: hello@rebirthtransformation.com
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In Episode 8 of the common cents show Micah & Jonathan talk about what kind of life traps to avoid in your 20’s if you want to be a successful entrepreneur. Also in the entrepreneur life they discuss 7 habits of unsuccessful people.
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Winter is coming…are you ready? No but really, a recession is around the corner. In this episode, we discuss how to recession proof your business and the value of upselling. Speaking of recession proofing your business, our fantastic failure discusses why Borders didn’t make it and much more.
In Episode 6 Micah & Jonathan talk about why it’s important to stay in your business lane as an authority in what you do. They also discuss how to create a professional network and of course they unveil this episodes fantastic failure.
In Episode 005: Micah & Jonathan talk about why it’s important for small businesses owners and Entrepreneurs to create a fantastic culture in their businesses for employees and customers to thrive and for your business to grow. Metrics and numbers are important to the bottom line, but so is making sure your business moves in the direction you want
In Episode 4 Micah & Jonathan talk about ideas for businesses for the younger generation of entrepreneurs. The guys also talk about how to use live video in your marketing to connect with your audience and which platform may work the best for live video. Also why it’s important not to be a one trick pony.
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Profit First Cash Management Book: https://amzn.to/2CU1vcK
In the latest Two Cents Short, Micah & Jonathan talk about failure and why it’s important for you to push through even if bad things happen in business.
In Episode 3 Micah & Jonathan talk about why it’s so important for you to understand the job of your business. Who is it that you serve? Who is buying your product or service and who exactly are your competitors. Make sure you understand fully who these customers and competitors are fully when you start or grow your business. Your competitors may not be who you think they are.
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Jonathan and Micah review the emyth by Michaell Gerber and why they think it’s absolutely necessary for any small business owner and entrepreneur to purchase.
Buy the Emyth here: https://amzn.to/2Dh0JHQ
In this episode we talk about why it’s important to have tight business systems from the start and what they look like. We also discuss CRM (customer relationship management) systems and why if you’re just starting a new business or have an existing business they’re important. We discuss how blockbuster’s fantastic failure didn’t need to happen and we’ll drink an 18 year old macallan scotch!
Live Chat Inc sign up as featured in this episode: https://www.livechatinc.com/?a=d3nW4wymR&utm_source=PP
Link to episode one Welcome to Common Cents: https://itunes.apple.com/us/podcast/the-common-cents-show/id1449045720