Automotive Service Podcast: Recent Episodes
Robert Summers
Bite sized lessons you can listen to every day that help you increase your sales and customer service in your auto repair business.
The painful truth, you're average and your customers know it.
If you offer a service and your regulars are getting some of those services at other locations, they are telling you that you are not special. What are some ways you can add value to the process to shift the equation in your favor?
When do you lose the perceived value equation to a competitor? Can you spot where you’re getting beat to the punch and is it an area that you can fix easily?
How well do you know the person calling your shop? What do they perceive as valuable when servicing their vehicle and are you able to discover it within a couple questions over the phone?
Why do we use “perceived value” instead of “actual value”? What’s the difference? Episode 2 expands on our sales formula.
Do you know the universal formula that everyone uses to make a purchase? In this new series we talk about the unconscious math everyone does in their head before they make a decision. Understand the formula and you can use it to increase sales and satisfaction for your customers.