Shopify Across the Pond: Recent Episodes
Blend Commerce
We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand.
Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.
Specifically, Oliver discusses:
- Why the eCommerce 'data hype' hasn't even kicked off yet.
- Which data points were used as a the Managing Director of a global brand
- What he misses and doesn't miss about being a retailer.
- ROAS (a little debate) and attribution and how they impact on retailers
To connect with Oliver, click here.
To find out more about Sweet Analytics, click here.
Specifically, Phill discusses:
- The value of customer data - the real insight
- Customer Data Platforms - what are they and who needs one
- Design vs. Deployment - what's the debate and why?
To find out more about PAASE, click here.
To connect with Phill on Linkedin, click here.
Specifically, Jamie discussses:
- Dr. Squatch's history and how our view on marketplaces has changed over time
- Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that
- Trends that she's seeing in the marketplace/online retail space.
To connect with Jamie directly, click here.
Specifically, they discuss:
- Some practical number on deliverability
- Why it shouldn't be neglected
- How automations can affect deliverability.
To connect with Israa, click here.
To get Israa's deliverability guide, click here.
Specifically, Rhona discusses:
- Why brands get sweaty palms when it comes to sustainability
- What is sustainable and what isn't.
- Does more sustainability mean less profitability?
To find out more about Rhona's upcoming workshops, click here.
To connect on Linkedin, click here.
Specifically, Guillaume discusses:
- The real numbers on live shopping
- Social media vs on-store live shopping
- Shoppable content
To find out more about LiveMeUp click here
Mention Shopify Across the Pond to get a 2 month free trial.
Specifically, Lucy and Adam discuss
- How Lucy moved from banking to eCommerce
- Her big profit epiphany in 2022
- Why she went big on wholesale
- The numbers that really matter when it come s
- Her plans for 2023
To find out more about Bare Kind, click here
To connect with Lucy, click here
Specifically, Laura discusses:
- Why there's a bad rep for ads now.
- The ways we need to change our thinking on ads
- How she's getting success eCom brands and the ad types she's using.
To find out more and connect with Laura, please see the links below:
https://www.linkedin.com/in/laurahanlon-pinkleopard/
https://www.pinkleopard.co.uk/
Specifically, Gabe discusses:
- Why email and SMS is important to him in his role at Annmarie skin care.
- What he really thinks about personalisation and segmentation.
- Why retention has become far more important than it was.
To connect with Gabe, click here.
Specifically, Eric discusses:
- What Customer Journey really means
- Where brands take a miss step
- How persoanlisation can be used in practical terms
Please also find all of the link Eric refers to in the podcast, here:
-
Winc (wine brand) : https://www.winc.com/
-
Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/
-
bootcamp: https://www.optimonk.com/bootcamp/
Specifically, she discusses:
- Why is SMS is seen as spammy?
- How to understand if SMS will work for your brand,
- What's working now with SMS.
- How to get around the new changes to the Apple inbox for SMS.
To connect with Kerri, click here.
To find out more about The Greenhouse, click here.
Specifically, Hossein discusses:
- What is an acceptable rate of returns for an eCom brand?
- Does store design or brand drive returns?
- How can brands reduce the burden of returns?
Find out more about Satel Creative here.
Get a free 6 month trial of the 'Together app' here
To connect with Hossein, click here.
Specifically, Monica discusses:
- Who are your 'real audience' and how to find them.
- Product vs Customer lead approaches to business
- Ways to show value
Check out more information on Monica below:
www.businesswithmonica.com
https://www.linkedin.com/in/monicasharmapatnekar/
https://www.businesswithmonica.com/shopifyacrossthepond - desires over demographics framework - the 4 types of questions to ask your customer.
Specifically, Neil discusses:
- The Amazon vs Shopify debate
- The concept of 'Found Money'
- The misconceptions of Amazon
To connect with Neil, click here.
To find out more about Voltage Holdings, click here
Specifically, Mark discusses:
- How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 company
- Cultivating content that increases the share of voice
- Marketing and communications strategies that make the most impact on a business's bottom line
To find out more about Mark, click here.
Specifically, Tim discusses:
- Passion vs Profit - what wins?
- The highs and lows of betting on social media to deliver.
- How he got into Target stores in 2 weeks.
To find out more about Paddlesmash, click here.
To connect with Tim, click here.
Specifically, Thijs discusses:
- The ads vs SEO debate
- SEO best practices to implement for BFCM
- Why SEO is marathon, not a sprint.
To find out more about Yoast, click here.
To connect with Thijs, click here.
Specifically, she discusses:
- Brick and Mortar or eCom first"
- What brick and mortar experiences you can replicate online
- What retailers should be doing now, in light of a recession.
To find out more and connect with Christine, click here.
Specifically, Alexej disusses:
- Why brand acquisition can be a less risky form or growth.
- The pitfalls of brand acquisition.
- Health and Wellness industry opportunities.
To connect with Alexej, please connect with him here.
Specifically, Brandon discusses:
- Gen-Z and how ways of working affect brands.
- How this impacts acquisition.
- The pitfalls of running an LTV focused business.
To find out more about Brandon, click here
Specifically, Reinis discusses:
- The biggest challenges for him in 2022.
- His product launch strategies that can work in Q4 and beyond.
- The power of email marketing.
To find out more about Reinis and his work, click here.
Specifically, Luke discusses:
- Why eCommerce is at the end of an era
- What are the new tools that Shopify brands should be picking up?
- Which are the tools we should be dropping?
To find out more about Luke and the tools he made reference to, see below:
alvio.network Making direct commerce partnerships easy!
guild.co (easily create your own branded communities)
Kimonix.com (Merchandising)
Nibbletechnology.com (AI Chat Bot)
Conjura.com - actito.com (Making Sense of big Data)
Specifically, Shawn discusses:
- What is a slow store?
- How you should look at speed in the context of your store.
- Choosing apps and the impact on speed.
To find out more about Shawn's work at Speedsense, click here
Specifically, Jessica discusses:
- What are the red flags for email marketing?
- Acquisition vs Retention - the great debate
- How to drive retention through email
- Which other channels go hand in hand with email
Check out all the details from Jessica below:
Free Gift: https://ecommercebadassery.com/pond
Website: https://ecommercebadassery.com
Specifically, Rich discusses:
- What is AR marketing?
- Is there too much hype on AR?
- What are the strategies being used by brands to convert with AR?
- What are the starting points for using AR with your brand?
Check out Rich's additional presentation here
Find our more about Rich's work at Augmented Hype
Connect with Rich on Linkedin here.
Specifically, Rob discusses:
- His journey from a £1000 startup
- Why he had to change his brand's name
- How he and his team reacted and how they coped
- His thoughts on what a brand really is
- His plans for the future
To find out more about Outway, click here.
To connect with Rob, click here
Specifically, Aaron discusses:
- What conversational commerce is and why it's important
- What factors have contributed to its growth
- What he see's happening with conversational commerce in the next year
- How Haptik can help
Find out more about Haptik.
To connect with Aaron, click here.
Specifically, Shanif discusses:
- Are changes to privacy good or bad for online shoppers?
- What affect iOS has had already
- How third party cookies are not being looked at, but should.
- How Apteo is helping Shopify merchants cope with the changes.
To find out more about Shanif and Apteo, click here.
To connect with Shanif on Linkedin, click here.
Specifically, Douglas discusses:
- Why packaging is a profit centre, not a cost centre
- How Penny Black is allowing its customers to achieve a 15% conversion rate using its tool
- Why now is the time to think about retention.
To find out more about Penny Black, click here.
To connect with Doug on LinkedIn, click here.
Specifically, Colby discusses:
- The good, the bad and the ugly of Facebook ads right now.
- The opportunities with ads that need to be jumped on.
- Why he created an 'education first' agency.
To find out more about Colby and Brighter Click, click here.
To connect with Colby on Linkedin, click here.
Specifically, she discusses:
- Why 68% of people don't think brands share interesting content.
- Why agencies can't do socials like brands
- The three types of content that should be posted
- How your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer.
To find out more about Katie, click here.
Specifically, Adison discusses:
- The P&Co Journey and the journey to consulting
- Building Community and what this means for retention
- Brand Strategy vs Marketing.
To find out more about Adison, click here
Specifically, Austin discusses:
- The importance of sustainability for consumers and business.
- The current challenges with understanding environmental and social impact at a product level.
- How technology can solve this and create a competitive advantage for business.
To find out more about Austin and Dayrize, click here.
Specifically, Michael discusses:
- The wrong assumptions we make about customers.
- Customers buying 'stories'.
- Why we should look beyond our own verticals for inspiration.
To find out more about Michael and his work, click here.
If you'd like to join one of Michaels courses, more information can be found here.
P.S. You need to read this
Specifically, Erica discusses:
- What it is, why it matters and how to collect it
- 3+ ways that brands can leverage zero-party data in their marketing efforts
- Strategies of brands such as Hunter and Gather
To find out more about Octane AI, click here.
Specifically, Francois discusses:
- 2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce.
- Solutions brands have used to build a more resilient supply chain and the foresight required to do this.
- Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works).
To find out more about Noviland, click here.
Specifically, David discusses:
- Thoughts on the 'get rich quick fallacy' of eCommerce.
- His unusual founder story
- Setbacks including stolen stock and a warehouse fire
To find out more about David, click here and checkout 304 clothing.
Specifically, Chloe discusses:
- Understanding your customer segments
- The power of getting your messaging spot on
- Finding the right marketing methods to grow your business
Chloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one.
SIGN UP HERE
To find out more and to connect with Chloe, use the social links below:
twitter.com/chloethomasecom
twitter.com/ecommasterplan
facebook.com/ecommercemasterplanpage
uk.linkedin.com/in/chloethomasecommerce/
https://www.instagram.com/ecommasterplan/
Specifically, they discuss:
- What is data science?
- How are Klaviyo benchmarks created?
- Which are the most important benchmarks for Klaviyo users?
Check out some great resources here:
Help centre guide to Benchmarks:
https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo
The Klaviyo Data Science podcast:
https://medium.com/klaviyo-data-science/tagged/podcast
Specifically, James discusses:
- The most common reasons merchants believe they need to redesign for versus what really turns the needle.
- What he see's as the most important factors to get right.
- How to get started on a redesign project.
To find out more about James, connect with him here.
Specifically, Dustin discusses:
- What partnership marketing means for a Shopify brand
- Ideas and examples of how to use partnership marketing
- How partnership marketing fits into other marketing channels
To get access to Dustin's partnership marketing blueprint, free of charge, click here.
Want to get more? join Dustin's live implementation workshop here.
Specifically, Michael discusses:
- His 'Why' and how the business came to fruition
- Pain points of growing
- How he balances entrepreneurship with other goals
To connect with Michael, please email him vis michaelwhitemg@gmail.com
To find out more about his business, click here
Specifically, Kaus discusses:
- Where merchants typically go wrong when it comes to in-store marketing and merchandising
- How no-code automations can help DTC brands run high-converting online stores
- Live examples of strategies implemented by top DTC brands worldwide
To find out more and connect with Kaus, click here and learn more about Mason here
Specifically, Shir discusses:
- The power of Visual AI for seamless CX
- The impact of truly understanding what your shoppers want
- Omnichannel experiences and the human touch online
To find out more about Syte, click here.
To connect with Shir, click here.
Specifically, Laura discusses:
- Why Shopify merchants forget about mobile and why they shouldn't
- What Shopify brands should be doing for the rest of the holiday season
- The role of AR and VR for Shopify brands.
- How famous can help Shopify merchants
To find out more about Laura and Famous, click here.
Specifically, Pedro discusses:
- His personal experience of losing equity
- Non-Dilutive Capital as a Solution.
- The Ecosystem of Growth.
To find out more about Clearco, click here.
To connect with Pedro, click here.
Specifically, George discusses:
- His story about starting from home and scaling to a new warehouse.
- The mistakes to avoid when starting out.
- The apps and tools that he swears by
To find out more about George and his business, click here.
Specifically, Burc discusses:
- What is dynamic pricing and why is it the optimal strategy for Shopify Sellers
- How dynamic pricing works in different markets
- How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors
To find out more about prisync, click here.
Specifically, Paul discusses:
- How Shopify brands should think about influencer marketing in 2021
- Modern Influencer Marketing Tactics for Shopify brands
- Building a Scalable & Profitable Influencer Program
- Why Your Brand Should be Activating Nano Influencers
To find out more about Paul, connect with him here.
To get access to archive.ai, click here.
Specifically, Richard discusses:
- How to set KPI's to avoid confusion
- What are the steps to becoming data driven
- Why data is more than just numbers
To find out more and to connect with Richard, click here.
Specifically, Ben discusses:
- The recent data privacy changes by Apple and upcoming ones by Google that are shaking up ecommerce marketing and advertising.
- What is zero party data, how to collect it and leverage it.
- Conversational Pop-ups and Shop Quizzes.
To find out more about Octane AI and Shop Quizzes, click here.
Specifically, Erica discusses:
- Setting up an e-com store/launching a business
- Organic marketing
- Relationship building (with customers)
To find out more and to connect with Erica, click here.
Specifically, Sophie discusses:
- The Mamamade Community - how and why it's grown
- The challenges of growth
- Motherhood and Entrepreneurship
- Importance of better products for babies/children
To find out more about mamamade, click here.
To connect with Sophie, connect with her on Linkedin.
Specifically, Mike discusses:
- His 'DAD' marketing principle
- How eCommerce brands can 'Get Different'
- Examples of great brands that do it well
- Why he's not a fan of Bentley
To get access to Mike's free 'Get Different' resources, click here.
Want to get a copy of Mike's book? Click here.
Specifically, Laura discusses:
- Why is SEO becoming more important in 2021:
- The impact of Technical SEO
- The relationship between Technical SEO & Web Design
- Why Websites shouldn't always be built with a Design-First mentality
To find out more and to connect with Laura, click here.
To find out more about Sweet Digital and how they can help, check out their site here.
Specifically, Rishi discusses:
- Why product pages matter
- Why they get ignored
- How to maximize conversion rates of your product page
Sign up for Rishi's newsletter here
Check out Zingermans here:
https://www.zingermans.com/
Specifically, Sophie discusses:
- Her background and why you don't need a technical background to succeed.
- The differences in working with Shopify vs Wordpress agencies.
- What it's been like since joining Blend.
To find out more about Sophie and to connect with her, click here.
Specifically, Mike discusses:
- The common misconception about what Shopify backs up, and what responsibility does the merchant have to protect their own store? Shopify, like many SaaS platforms, follows the Shared Responsibility Model, which means that they perform platform level backups, but Shopify specifies in their Terms of Service that each merchant is responsible for protecting their own account-level data. Yes, Shopify backs up your store data, but they can’t restore your individual store.
- How data loss can happen and what impact can it have on the business? Examples: Third-party app errors, human error, malicious attacks and cybercrime (including recent increases in cyberattacks towards SMBs), CSV or JSON File imports gone wrong.
- What can Shopify merchants do to protect their data, online stores and their bottom line? What is BaaS (Backup as a Service) for, what is Rewind and how does it help?
To find out more about how Rewind can help you, click here.
Specifically, Jordan discusses:
- How to run a gated launch
- The Power of Facebook VIP groups for e-commerce stores.
- The exact steps we use to run sales launches.
To find out more about Jordan, connect with him here.
Specifically, Dr Terri discusses:
- Why do so many businesses go out of business?
- How is social media selling turning people off?
- What is the number one thing a business owner can do right now to create success?
- How does doing business as a Heart-repreneur® work and where can we find out more about the process?
To find out more about Dr Terri's book, click here.
To join her Facebook group, click here.
Specifically, Will discusses:
- Why relying on paid acquisition can't be a long term approach.
- Some of the key (and quite easy) areas to focus on to build up customer lifetime values.
- Why CVO is the new CRO
To find out more about Will and to connect, click here.
Specifically, Cyndi discusses:
- Parkinson's Law - the Why of Profit First
- Bank Accounts and Cash Flow - the How of Profit First
- Credit Cards and Debt - when to use them in Profit First
To find out more, and to connect with Cyndi, click here
Specifically, Juliana discusses:
- marketing wins vs business wins
- Customer Value Optimization (CVO) and how to make CLV the centre of your growth strategy
- Why loyalty and retention should be approached as non-transactional objectives
To find out more about Juliana, connect with her here
Specifically, Kaleigh discusses:
- Shifts within the omnichannel landscape due to COVID
- Ways brands are leveraging influencers in interesting ways
- The future of online retail
To find out more and connect with Kaleigh, click here.
Specifically, Rob discusses:
- Building a brand and community.
- Scaling through generating a profit and free cash flow.
- Thinking big and challenging impossible.
To find out more and connect with Rob, click here.
Specifically, Mike discusses:
- What 'Surge' is and how to identify it.
- How to take action when you've identified a Surge
- What surges Mike can see in the eCommerce space.
To find out more about Mike and to get supporting resources for this podcast, click here.
Specifically, Richard discusses:
- Personal Storytelling.
- Purpose, sustainability and doing the right thing
- Pandemic learnings and shifts
To find out more about Richard, and to connect, click here
Specifically, Jeremy discusses:
- How to find your passion.
- How to make the jump from corporate to own boss.
- Things you need to make sure you do when starting out.
To find out more about Jeremy and to connect, check out his Linkedin profile here.
Specifically, Taylor discusses:
- How IOS14 is an opportunity to look at how we drive traffic.
- How IOS14 can be approached with some simple steps.
- What the future will bring for the use of data for marketers.
Check out the great resources from Taylor below that he discusses in this podcast -
https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommerce
https://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce
Specifically, Iris discusses:
- Website optimization - building the key funnels and how to tell where the leaks are.
- Marketing channels analysis - how to measure it right
- How to tell how each change to your website impacts sales
To get 20% off Oribi for 3 months, use code blendcommerce on https://oribi.io/.
Specifically, Brett discusses:
- Why is it important to discover who is your target audience
- Does your brand remain consistent across the entire customer journey?
- Does 'brand' really matter for businesses to be successful?
To find out more about international marketing from Katarina, take a look at her guest post for Blend Commerce, here.
In this episode, Jeremy Horowitz from Messenger Mastermind explains how adding an SMS marketing channel can grow your business. He also dives into how SMS marketing supports email growth to help boost open rates, click-through rates, and even sales.
Becoming a B Corp is a big commitment. There is a threshold needed to become a B Corp and a fair bit of work to do to get these processes in place. We also discuss the 5 pillars of being a B Corp and how sustainability doesn't have to affect profitability.
Are you ready for Brexit? Don't worry. No one is. The trade deal was finalised so late into December that most merchants are still trying to work out what they need to do to get ready. Join Adam and Rachel in this episode to find out how you can get the process started and be ready to trade under the new Brexit rules.
To find out more about Rand and SparkToro, please visit https://sparktoro.com/.
Please also visit the Blend Commerce YouTube Channel to see a full video recording of this podcast.
Specifically, Daniel discusses:
- Why it's important to focus on profit rather than sales.
- How to figure out if the business will provide you with enough money to quit your job.
- Why you shouldn't run Facebook ads right away.
Specifically, Mark discusses:
- The 3 phases of launching a new product.
- Why you need to build Hype.
- How CVG started to grow faster as they became less dependent on Facebook.
In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.
Specifically:
- Why email marketing is still relevant in ecommerce in 2020
- What else beside email to increase your retention? SMS, Messenger, loyalty programs, push.
- Tactics for Q4
Specifically, Stewart discusses:
- Every eCommerce business should have a content stream
- How to develop relationships using content
- What I learned in the first 6 months of growing my own audience
Specifically, Jan discusses:
- Why it's important for businesses to increase their sustainability efforts
- How micro offsets obtained via e-commerce platforms help reverse climate change
- All you need to know about carbon offsetting
Download a FREE e-commerce sustainability guide from Carbon Click, here.
In this episode, Simon Leesley, Managing Director of online personal styling service Stitch Fix, discusses the business’ belief that personalisation is the future of retail.
Leveraging a partnership between expert human stylists and AI technology, he explains how Stitch Fix provides optimum personalisation for its customers, helping them discover the clothes and styles they love, that make them look and feel amazing.
During the podcast, Nina and Adam discuss the ADAY store in more detail, touching on the following points:
- Why having a strong answer to 'why do you exist' is everything
- Storytelling opportunities
- How teams stay motivated and coordinated even when working remotely through COVID-19
In this episode of Shopify Across the Pond, Adam Pearce and Suzanne Lane discuss how to maximise the value of eCommerce events and conferences. Specifically they discuss:
-
How to select the best conferences for you and your business.
-
What not to do at conferences and events.
-
Quick tips and cheats to become an event pro.
In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify. Specifically, Hugh discusses:
-
Why he decided to be a challenger in a multi-billion dollar industry.
-
The principles that drive his brand and marketing.
-
The challenges of managing a growing team and business.
Hugh is the CEO and Co-founder of Ugly and based in New York, USA.
In this episode of Shopify Across the Pond, Stan-Avner Almaleh from Drop a Hint Shopify app discusses how the app can help Shopify merchants drive sales and optimise marketing efforts. Specifically, Almaleh discusses:
- How to drive sales with recommendations over BFCM.
- How to use the Drop A Hint app 365 days a year.
-
How to 'double-up' on email addresses
-
Stan-Avner is the founder of AppSolute, the developer of the Drop A Hint Shopify app. The app allows visitors to send "Hints" via e-mail to a person of their choice. Check out the app here https://apps.shopify.com/drop-a-hint-1
In this episode, Chris Dolan, VP of Strategic Partnerships at Sezzle, discusses the benefits of offering a "Buy Now, Pay Later' payment method. Specifically, he discusses:
- Why "Buy Now, Pay Later" is a must for merchants selling to Gen Z and Millennials
- How Sezzle benefits the customer and the merchant
-
How Sezzle can increase conversion rate and AOV for Shopify merchants
-
Chris Dolan is VP of Strategic Partnerships at Sezzle. Sezzle allows customers to buy from their favourite stores today, and split up the cost info four interest-free payments. Visit https://sezzle.com/ for more information.
In this episode of Shopify Across the Pond, Rachel Jacobs from Ecommerce Partnerships discusses what Shopify merchants should expect from an agency to help them grow their brand. Specifically, Jacobs discusses:
- How to find the right agency for your brand.
- What questions to ask agencies when sourcing an agency.
-
How to get the best from a relationship with an agency.
-
Rachelis the founder of Ecommerce Partnerships,an organisation that helps agencies and SaaS companies scale strategic ecommerce partnerships.
In this episode, Shauna Moran from Operate Remote discusses how remote teams can help Shopify store merchants scale their business. Specifically, she discusses:
- Why remote staff offers such great opportunities for growing Shopify stores.
- Processes and ways of working to make remote work.
- How to avoid the pitfalls of remote working.
Shauna is the founder of Operate Remote. Operate remote works with organisations and individuals to maximise their opportunities and overcome their challenges when it comes to remote working through high-impact business mentoring, coaching and consulting.
Resources
https://www.inc.com/jessica-stillman/science-has-discovered-a-magic-ingredient-for-better-brainstorming-embarrassing-stories.html
In this episode of Shopify Across the Pond, Felix Süllwold from PushOwl discusses the power of push notifications for Shopify stores. Specifically, Felix talks to Adam on:
- How push notifications can have an edge over other marketing channels.
- The specific results Shopify merchants can see from Push Notifications
- Creative uses of Push Notifications that are underutilised.
Read the accompanying blog to this podcast, here.
Felix is Head of Partnerships at PushOwl, the marketing channel that helps you convert your one-time visitors into loyal customers with push notifications.
In this episode of Shopify Across the Pond, Matt Smith from Route, discusses how we can keep customer confidence up before and after purchase. Specifically they discuss:
- The importance of offering purchase protection for store owners and customers
- How Route can help Shopify store owners achieve this.
- How brands have used Route to boost there approach to customer service and shipping
Matt is Director of partnerships at Route, a Shopify app to create an unforgettable brand experience from checkout to delivery.
In this episode of Shopify Across the Pond, Romain Lapeyre, CEO of Gorgias, discusses how customer service can be a key tool for increasing Shopify store sales. Specifically he discusses:
- The repeat purchase rate of customers that interact with support.
- Key tactics for turning support into sales opportunities.
- How Gorgias can help Shopify merchants of all sizes with specific examples.
Romain the CEO of Gorgias, the customer support helpdesk specially designed for Shopify stores.
In this episode of Shopify Across the Pond, Shahram Anver, co-founder of DataCue, discusses how personalisation can help Shopify merchants boot sales. Specifically, Shahram discusses:
- Who personalisation is for, and who it's not for.
- Specific ways that personalisation can drive sales.
- How to get the best from DataCue.
Shahram is the co-founder of Data Cue. DataCue increases your online store sales by showing relevant banners and products for each visitor based on their activity.
In this episode of Shopify Across the Pond, Mike Stoychev discusses the power of SMS marketing for Shopify merchants. Specifically, Adam and Mike discuss:
- Why SMS marketing is a powerful tool for eCommerce, specifically, Shopify.
- The incredible ROI that SMS marketing has generated for SMS Bump customers.
- Specific strategies that can be used by Shopify merchants to drive sales through SMS marketing.
Mike is the founder of SMS Bump, an Enterprise-grade SMS platform designed for eCommerce businesses.
In this episode of Shopify Across the Pond, Ryan Popoff discusses how he grew an idea for a product into a million-dollar business. Specifcially, he discusses:
- What his initial idea was and how he took this to market.
- His decision-making process of moving from Shopify to Shopify Plus.
- His product development strategy that allowed him to grow his business.
Ryan is the founder of Popov Leather, a small workshop that prides itself on high-quality leather goods.
In this episode of Shopify Across the Pond, Rob Barr from ReCharge talks to Adam about the power of subscriptions as a business model. Specifically, they discuss:
- Why subscriptions are more than just pricing.
- How to use a subscription business model creatively, with examples.
- How ReCharge allows Shopify merchants to integrate marketing tools with a subscription model
Rob leads the agency partnership program at ReCharge, a recurring billing company for Shopify. In his role, he initiates and leads partnership deals with Shopify’s leading sites and Plus partners in the U.S., U.K., Australia and other regions.
In this episode of Shopify Across the Pond, Facebook Advertising expert Mojca Mars, talks about how to use Facebook Ads to grow a Shopify based business. Specifically they discuss:
- How to get started with Facebook ads for eCommerce.
- The type of Facebook Ads that work best for Shopify store owners.
- Some of the most recent updates to Facebook Ad Manager and how to turn these into an opportunity.
Resources
Here's the link to the Facebook Ads grid referred to by Mojca:
https://www.facebook.com/business/help/436113280262012?helpref=faq_content
Here's the link to The Science of Facebook Ads discount:
https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-professional?coupon=SHOPIFYACROSSTHEPOND
https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-master?coupon=SHOPIFYACROSSTHEPOND
Mojca is the founder of Super Spicy Media and the creator of the Science of Facebook Ads.
In this episode, Arian Radmand, CEO of Ignite Post, talks to Adam about an innovative way of using direct mail to sell more with Shopify. Specifically, Adam and Arian discuss:
- Why direct mail can now outperform digital marketing.
- Practical ways to use direct mail for customer retention.
- The performance of direct mail for some of Ignite Post's customers.
Arian is the CEO of Ignite Post - the handwritten direct mail outreach service.
In this episode, Susan Bradley discusses her journey of buying, growing and selling a successful Shopify based business. Specifically, she discusses
- Her journey from buying, to growing to selling her business.
- Some of the key challenges and wins she had along the way.
- Details of her new project to start and grow a store from 0 to $50K.
More details on Susan's Roadmap to $5Ok can be found here.
In this episode, Rachel Bowditch and Jan Malicher discuss how Brexit may affect Shopify store owners and how planning ahead can help. Specifically they discuss:
- How you can prepare for the 'two forms' of Brexit.
- What you can do if you're in the UK, EU or selling into the UK or EU.
- Specific tips and tools to take advantage of the 'Brexit Opportunity'.
Rachel Bowditch is a business consultant with significant experience in international trade and IP, as well as being a Shopify store owner.
Jan Malicher is Support and Partnerships Manager at Sufio, who help Shopify merchants create beautiful invoices for online stores.
Resources
- Sufio on the Shopify App Store: https://apps.shopify.com/sufio
- How to get your Shopify store ready for Brexit
- Sufio Tax Guides
In this episode, Fiona Stevens, Head of Marketing at LoyaltyLion, discusses the importance of creating loyalty and customer retention for Shopify stores. Specifically, Fiona and Adam discuss:
- What a loyalty program should include.
- The common mistakes made when creating a loyalty program.
- How to make sure a loyalty program continues to drive revenue in the long run.
Fiona is Head of Marketing at LoyaltyLion - the data-driven loyalty app for Shopify store owners.
In this episode, Octane AI co-founder, Ben Parr, talks to Adam about the power of chat bot marketing for Shopify stores. Specifically, they discuss:
- Why chat bot marketing has such a high ROI.
- How to combine chat bot marketing with other marketing to drive sales.
- How Octane AI uses artificial intelligence to help Shopify store owners grow sales.
Ben is the co-founder of Octane AI. More details on how Octane AI can help you grow your Shopify store sales can be found here.
In this episode, Lizzie Nirenberg and Joe McCarthy talk to Adam about how to use Klaviyo to drive sales via email marketing. Specifically, they discuss:
- Why changing switching from MailChimp to Klaviyo makes sense for Shopify merchants.
- The specifics on what revenue can be achieved by Shopify merchants using Klaviyo.
- Expert tips on how to get the best from Klaviyo to drive sales from your store.
Lizzie is Partner Marketing Manager at Klaviyo, and Joe is Director of Performance Marketing at Klaviyo. To find out more about Klaviyo, click here
In this episode, Brooklyn Bicycle Co. founder, Ryan Zagata, talks to Adam about growing an authentic brand on Shopify. Specifically, they discuss:
- How the initial idea for the business came about.
- The challenges of growing and scaling a successful Shopify AND Brick and Mortar business.
- Why authenticity is important for a Shopify brand.
Ryan is the founder of Brooklyn Bicycle Co. More information can be found here.
In this episode, John Chao, former Linkedin data scientist and co-founder of Segments by Tresl, talks to Adam about how to use data more simply to grow your Shopify store sales. Specifically, they discuss:
- John's insights and experience from being a data-scientist at Linkedin.
- Why using data is important for Shopify store owners.
- Key data that can be used and analysed from a Shopify store to help drive sales.
John is the co-founder of Segments by Tresl. To grab an extended free trial, please mention 'Shopify Across the Pond' when making contact.
In this episode, Speed Optimisation expert Rumen Dimitrov talks to Adam about how to increase the speed of your Shopify store. Specifically, Adam and Rumen discuss:
- Common mistakes made by Shopify merchants that slow down a Shopify theme.
- How to make sure your Shopify store is optimised from launch.
- Tips on how to increase the speed of your Shopify store.
Rumen Dimitrov is an independent Shopify Speed and Conversion Rate Optimisation consultant. Please see boostmystore.com for more details about Rumen and his services
Show resources
Chrome UX Tutorial
In this episode, Jonathan Kennedy, founder of Carson and Storetasker, chats to Adam about how Shopify works and the Shopify eco-system. Specifically, they discuss:
- How themes, apps and experts form part of the Shopify eco-system.
- Specfic core tips on how to start and manage a Shopify based business.
- How to hire the best developer for your Shopify store.
Jonathan is the founder of Carson and Storetasker. For more information, please use the links provided.
In the first ever episode of Shopify Across the Pond, Sean Campbell, Project Manager at Out of the Sandbox, chats to Adam about all things premium themes. Specifically, they discuss:
- Why you should choose a premium theme when starting out on Shopify.
- Updates to Out of the Sandbox themes.
- Sean's favourite Shopify stores, built with Out of the Sandbox themes.
Sean is project manager at Out of the Sandbox. More information on Out of the Sandbox themes can be found here.
Resources
Shopify stores mentioned by Sean
- thejimmycase.com
- vesslebrand.com
- greenerie.co
Facebook group mentioned by Sean
- https://www.facebook.com/groups/shopifyentrepreneurs/