Create Smarter: Recent Episodes
Create Smarter by 5 Tool Productions
Jake discuss what techniques have made the Olympics coverage stand out and how we've implemented similar concepts into our work.
Jake sat down to talk about the creator economy and how creators are leveraged for larger organizations like the NBA, as well as our clients.
in your organization to create and share content to their media channels. Learn how to access new audiences and get more eyes on your content to boost awareness and increase sharing.
Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Connor & Jake discuss the reasons why a roundtable discussion can be your ultimate content creation hack.
As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner?That's exactly how 5 Tool Productions has helped the Transportation Sales and Marketing Association. Kyle sits down with TMSA Executive Director Jennifer Karpus-Romain to discuss why it was so helpful to have a trusted A/V partner involved in the planning for TMSA Elevate 2025.
When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Marisa discuss event engagement opportunities like a photo booth, headshot booth, or 360 video booth that will help create those memories for attendees.
Event planning and event production go hand in hand. Sometimes they're treated separately, but they should be thought of as more cohesive elements of an event! Phil, Tyler and Kyle sit down to talk about what the benefits of having the AV team and event management team on the same page.
One of the things that everyone talks about coming off the heels of the Super Bowl isn't just the game itself - it's the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care about when advertising during the Super Bowl.
Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that.
In this podcast, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew will discuss both the pros and cons of camera motion within videos and how it should be utilized.
The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use by Fortune 500 companies to small consumer products, where will AI video end up taking us?
Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat down for this episode of the Create Smarter Podcast to talk about what the implications of this event means for streaming.
The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed event, from promotion, to who your host is, to where the live stream should live.
This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics.
If there's one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day - and we have some thoughts on how it went! Tune into the latest episode of the Create Smarter Podcast where Phil, Kyle and Marisa dive into what NBC and Peacock did well, and what they might not have done well, for this year's OIympic coverage.
We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every event? In the latest episode of the Create Smarter podcast, Phil & Tyler break down when it makes sense to live stream an event, but also when it might make sense not to.
Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and attendees is a great way to extend the life of your event and capture the excitement in real time. That's exactly what Phil, Connor and Jake discussed on the latest episode of the Create Smarter Podcast.
When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you that you need a stage manager and a director, but what does that mean? What do they do? It's important to have someone who can "translate" and can help be your partner when it comes to AV for your event! Kyle, Phil & Tyler sat down to talk about why having a team who can walk through a list of equipment or explain why you need certain things on site will help you understand the bigger picture.
Tune in and listen to Connor and Kyle discuss a recent project they worked on down in Kansas City! 5 Tool was able to work with the folks at the Broker-Carrier Summit to put on a great conference with keynote speakers, breakout sessions and more! Hear what it takes to form a great partnership when putting on your next event, and visit 5ToolProductions.com for more info!
On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and sounding great as well as give some helpful tips on how to maximize Zoom's back end settings. Check it out!
A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your event throughout the whole process beginning to end to make sure everything runs seamlessly. Kyle sat down with our co-founders Phil & Tyler to talk about why this aspect of our team separates us in the world of AV and event production.
Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually YouTube. But why? Phil & Tyler dive into the world of content that people stream via their TVs in this episode of the Create Smarter podcast.
The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024.
In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing the importance of authenticity and conversation over traditional PowerPoint presentations. By strategically leveraging social media and maintaining a consistent brand identity, they've successfully positioned themselves as thought leaders in their industry, garnering positive feedback and strengthening connections with their audience.
Did Snoop Dogg really give up smoke? Spoiler alert: he didn't, it was part of a brand awareness campaign for Solo Stoves... So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you measure the success of your campaign.
In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today's episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways of creating content to succeed in those feelings. How to come off as genuine to your audience, planning a head and thinking about how they will see your content, and more. Tune in and enjoy!
In this podcast, Kyle, Jake and Connor discuss, podcasts! It's a podcast all about podcasts and what it takes to get a podcast done and who should look to create one as the year begins. Learn that not everyone has to top the Spotify charts to create a successful podcast for their brand.
For the first time ever this year there was an NFL game played on Black Friday. But it wasn't available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler explain it in this episode of the Create Smarter podcast.
'Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, Phil & Kyle on the Create Smarter podcast for an episode all about end of year content creation and marketing trends.
All hands meetings are a great way to get the entire company together, keep your employees updated or fill them in and show them that you respect them with an engaging meeting. Kyle brings in the founders of 5 Tool, Tyler and Phil, to discuss the importance of adding production value to your all hands meeting as well as other do’s and don’ts while organizing one.
Haven’t heard enough about AI on the internet? Well don’t worry because Tyler, Connor and Jake discuss the ever evolving world of AI and how it affects Video Production as a whole. What are some of the current uses of AI within video production and what should we expect in the years to follow but most importantly, will they all have jobs in the future?? Tune into this episode of the Create Smarter podcast and check out 5ToolProductions.com for more info!
This time on the Create Smarter Podcast, Bop or Flop is back with a festive and spooky twist! Join Brooklyn, Marisa and Kyle as they explore the do's and don'ts of holiday based marketing. Marisa even gets the chance to be a test subject in a hands on example of Halloween themed marketing!
Jake joins the create smarter podcast for his first episode where the boys talk about the power of cinematic recaps! It's not just a simple behind the scenes, it is an opportunity to bring the viewer behind the curtain and see never before seen shots and angles of your production. Captivate your audience in a cinematic way to increase interest in your production or event and make it live on!
Thinking about hosting an event? Want to give your attendees more than just the basic keynote experience? Why not try breakout rooms! Listen to Tyler and Kyle as they discuss the pros of breakout rooms and how to give your attendees the bang for their buck. Whether you are an event organizer, sponsor or attendee, breakout rooms have something to offer to everyone that will add a little more excitement to your event.Check out 5ToolProductions.com for more info!
It's the that time of year again - time to talk Giving Tuesday!Whether you're putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening at your institution. Phil is joined by Connor and Marisa to talk about what we've seen work after working on a variety of different Giving Day campaigns.
When your event comes to an end, you don't want it to stop there! So much work goes into planning your event content, so why not make it live on?
Tyler & Phil talk you through how to capture and use your event content beyond the day of the event in this episode of the Create Smarter podcast.
In this episode of the Create Smarter podcast, Tyler sat down with our guest Bill Sell from Advisor Communications to talk about how to go beyond the stage and take your event to the next level!
It's everyone's favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how to build a successful strategy for your day of giving.
Ever wonder what you're supposed to be capturing at your event? There's a lot to think about from pre-event, to during the event, and post-event. But no fear! In this episode of the Create Smarter Podcast, Tyler & Phil walk through items that should be on your event content checklist.
There are always photographers at events. But how do you effectively use the content that you shot? How do extend the shelf life of your event? Why not just post a whole album of photos?
In this episode of the Create Smarter Podcast, Marisa is joined by Phil & Brooklyn to talk about creative and effective ways to use the still photography captured during your shoot or event.
Have you ever seen a marketing technique, trailer, or ad that truly stuck with you? Or one that was so bad it stood out even more? Well, in this episode of the Create Smarter Podcast, Brooklyn puts Marisa and Kyle to the test to see if they can guess which marketing techniques in film and video were bops or flops.
You have heard us talk about how important the hybrid experience is for those who attend your event online rather than in person. The virtual audience's experience is just as important as the people who are in the room for your event. On this episode of the Create Smarter Podcast, Connor is joined by Phil, Marisa and Kyle as they discuss what you can do to enhance the online viewer's experience while watching your live production. The gang explores real life examples of this in live sports broadcasts as well as dives into what you can add to your live show to keep that hybrid audience engaged and entertained throughout the show. Visit 5ToolProductions.com for more information.
Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different!Visit 5ToolProductions.com for more information
Is it worth it to go all in and build a studio in your office? Let the boys at 5 Tool help you answer that question! In office studios can be great create assets to help you put out content that looks good but doesn't break the bank. In this episode of the Create Smarter Podcast Phil, Tyler, and Connor talk about the pros and cons of an in office studio, the equipment options for building one, and how to use it once you make it.Visit 5ToolProductions.com for more info!
Join David as he interviews special guest Evan Massoud from FredTV about how he produces sports broadcasting through OBS.
Join Tyler and Kyle as they talk about how companies, brands, and organizations can learn from College Sports. Listen to the boys talk about Deion Sanders' new initiative at Colorado, the impact of announcements on social media, utilizing your company's reach, ad more! Check out 5ToolProductions.com for more!
Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends to watch for in 2023!For more info visit 5ToolProductions.com
Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled "Tuesdays at Brandeis". Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that went into planning the project, the results of the campaign, and how you can replicate this at your own institution.
Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast by 5 Tool Productions. In this episode, the squad of Marisa Uluski, Brooklyn Murdick, and Kyle MacNaught expound upon growing trends in social media and video. They break down why authenticity matters and the viewing habits of the upcoming generations.
"Everybody and their mothers has heard about AI by now..." says 5 Tool Production's Connor Clougherty. Artificial intelligence has taken tech headlines by storm, so to stay trendy and to nerd out, the boys at 5 Tool talk about AI in the realm of video production. Is it our friend of foe? How can we use AI as a tool in our work? Listen to this convo and learn some tips and tricks on how AI can potentially optimize your work flow or make you a better content creator!
Delivering an engaging experience to a virtual audience is just as important as it is for the audience that is in person at your event. Listen in as your friends at 5 Tool Productions discuss their experience working the Rhode Island School of Design's 2022 inauguration ceremony! Tyler brings you through the timeline of the event, some of the cool in person features that were set up, and some of the intricate tech we used on site to make the virtual audience as engaged as we could.
After spending three days at the ONUG conference in New York, Kyle, David, and Brooklyn talk all things event production! They cover behind the scenes, managing tight spaces, production tips, and how it all came together in the newest episode of our Create Smarter Podcast.
After covering a multitude of events, Tyler & Phil have picked up on a thing or two about how to get the most out of an event. In our newest episode of the Create Smarter Podcast, we lay out some tips and tricks on how you can cover your event like a media company.
Ever wanted to know how your friends at 5 Tool Productions handle their event coverage? Listen to Phil, Marisa, and Connor talk about their recent trip to Orlando, FL where they covered the 2022 Administrative Professionals Conference! They bring you through their thought process of pre-production, capturing the live event, and how to use that content in promotional material throughout the year! Follow us, and learn more at 5toolproductions.com.
Come hang out with your favorite 5 Tool Farm Crew in this episode of the Create Smarter Podcast! Your pals Phil, Marisa and Connor talk all things Giving Day as the date fast approaches! They give you tips tricks and even some insight into what we see working for our clients as they prepare and execute their Giving Days throughout the year.
On this episode of the Create Smarter Podcast, Tyler is joined by Liz Monroe from the Flutie Foundation to talk all about live event strategies, how to get everything out of your hybrid event, and why building your brand with the audience is so important!
Have you ever been watching a sports broadcast and suddenly notice a crazy change in camera quality that seemed to have come out of left field? (pun fully intended) Well the 5 Tool boys are back to fill you in on a recent trend that has crept its way from the big screen into your living room! We are talking about high quality, Hollywood style depth of field being introduced to everyday television broadcast. Listen to Kyle, Connor, and Phil chat about its recent appearance in more TV broadcasts, the pros and cons, and how you don't need 8k cameras to use this method in your own videos to make them stand out!
Recently 5 Tool had the pleasure of working on the Donors Open Doors campaign with Boston University! In this episode, Phil and Connor recap the project from beginning to end through calls with the client, shooting on location, and the post production editing process. Listen as the boys give you tips and tricks to make your donor campaign as good as it can be and why collaboration is key!
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….
Imagine leaving a corporate job at a tech company in San Francisco to come back and run your family's pest control business. That is exactly what John Bozarjian did. Just talk to him for 5 minutes and you'll learn that it was the best decision he's ever made.
We talked to John about that decision, how he's grown the company from 3 to 20 people, and what personalization really means for his business.
To say it's an interesting time might be a little bit of an understatement. Some brands are at a complete standstill while others are coming off completely tone-deaf. So what should marketers be doing right now? We talked with Bill Schick, the founder of Mesh Interactive, to gain a little perspective into the world of digital advertising during a crisis.
There's really only one word that Alisha Dube of Twisted Elegance uses to describe her journey as a business owner - GRIND. We sat down with Alisha to talk about her journey as a business owner, hiring and letting go staff, and why balance is so important to her brand's success.
Just about every athlete has a dream of playing sports forever. But what do you do when your time in the game runs up? For Rob Nash, he found another way to make it work. By opening up one of the most successful baseball training facilities in the country. We talk about how he started 24 years ago and how the business has changed and evolved since then.
Sit down with the team from Only Prettier Design for just a few minutes and you'll quickly notice their incredible attention to detail as well as their ability to have fun no matter what the situation.
We sat down with the founders of Only Prettier design, Heather Reda and Dianne Pyburn, to talk about building a business while raising families and what, "this is our story" really means.
It's definitely been a hot minute but we're back in action. Phil and Tyler jump on the mic to talk everything they are planning and are excited for in the upcoming year ahead.
Ashley Lucas refers to herself as a “recovering entrepreneur” after having spent the last nine years working in the startup space, as a founder, a co-founder, and a venture accelerator director. After launching and leading her own digital media company that took her through the MassChallenge accelerator in 2010, Ashley was recruited to co-lead a startup called The Welcoming Committee, a national events and travel company. There she helped grow a Boston-based community of 2,000 people into a membership base of 35,000 across ten cities. 12 employees, 300+ annual events, and a one million dollar investment raise later, she stepped away from the company to join the team at Babson's Center for Women's Entrepreneurial Leadership (CWEL).
Chris launched his first app and business from his college dorm room. While it may not have been a massive success, he was able to take everything he learned along the way and apply it to his new venture, VIQtory Sports, a learning platform for athletes.
We talk everything from learning how to write code to building up an audience!
From the corporate world to the "Coffey Exchange." We spoke to Teresa Coffey-Gordon about how marketing has evolved, the importance of buyer personas and how giving back is the new black!
There might not be a more interesting field right now than the Cannabis industry. While taboo for for some, its a solid opportunity for others, if you can cut through the red tape. We sat down with Lindsay Roth about starting a company in a brand new field that has plenty of skeptics and criticisms.
They say an entrepreneur will work 80 hours so they don't have to work the traditional 40. That's definitely the case with Mary Ellen Blue. The only difference is she's joined by her whole family. We sat down with Mary Ellen and her son Ben to talk about what its like to run a business with family, managing her kids, and why a coffee shop was what she had her sights on from the beginning.
The life of a creative professional seems glamorous, but there's a lot of hard work along the way on the path to working for yourself in a field like photography. For Keith Greenbaum, owner of Keith Greenbaum Studio, that meant years of learning on the job with more experienced photographers.
We talked to Keith about taking a business from a dream to a reality, the value of putting in the work (even when the pay isn't there), the importance of finding your vision and voice through experience, a couple of horror stories from the road, and some advice for young creatives looking to get started.
Whether it's at the Little League World Series to jumping aboard an aircraft carrier, Tom Furcillo of Single Light Media can definitely tell a great story. In this episode of the Create Smarter Podcast, we talk to Tom about the things you don't think about when it comes to starting a business and how brands can and should use video to help tell their story to the world.
Let's face it, as business owners, it can feel like we're putting out fires rather than running/growing a business. While there are some issues that need to be addressed immediately, there's no need for others to completely derail your day. In the latest edition of Create Smarter, Phil and Tyler share a few stories of how some issues have given them fits over the last few weeks.
You have to at least try. That's been Grey Almeida's mantra from the get go and it has certainly paid off. What started a s a goal to work flexible hours as a real estate agent quickly evolved into an online marketing firm that focuses on building websites for small businesses and real estate agents.
Imagine telling your parents that you're going to quit school to clean pools? That's exactly what Matt Khouri did. What may have seemed like a gamble at the time has definitely payed off in the long run. We sat down with Matt about some of the pain points with running a seasonal business, how he's grown, and what the future holds.
Welcome to create smarter. Where we introduce you to marketing tactics and speak with some of the best small business owners the area has to offer.