Media And Marketing w/Jon Rognerud: Recent Episodes
Jon Rognerud
Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA. Subscribe and review this podcast today!
𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐑𝐞𝐯𝐞𝐚𝐥). Read the below and click the link here: https://jonrognerud.com WARNING to business owners losing money on marketing: Your competitors are spending thousands to acquire new clients... while secretly bleeding profit. But smart business owners just discovered a counterintuitive 3-part formula that: • Turns $1 into $2 (or more) WITHOUT spending more on ads • Extracts hidden revenue from your existing client base • Makes price increases actually ATTRACT premium clients → FREE TRAINING: Watch how one agency unlocked 6-figure growth by doing the exact opposite of 'traditional' scaling advice. The secret? You must MAXIMIZE before you MULTIPLY. This formula works even if: • Your current marketing isn't working • You're stuck at a revenue plateau • Previous scaling attempts failed Watch now to see why most business owners scale backwards (and how to fix it today). P.S. What you don't know IS hurting you. If you are a coach, consultant or agency owner this is 100% for you!
Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing.
Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads.
They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization.
The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant results from working with Chaosmap.
Chaosmap emphasizes the importance of data-driven strategies and creating a "message to market match" to maximize results. Their services are aimed at both B2B and B2C businesses, and they offer a free strategy session to help potential clients learn more about their approach.
For more, click over to https://chaosmap.com and read the latest industry strategies using AI and cold outreach strategies coupled with paid media.
The ABCDs guide has best practices, backed by data, to help you create effective video ads.
The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)
The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ
Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf
ABCDs of effective video ads:
https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/
Want us to run your video ads? (Digital Agency): https://chaosmap.com
Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud
THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA
ENJOY!
To learn more: https://chaosmap.com/book-me
In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.
I'll help you to figure out what's best for your business.
If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.
This will help you get started, and begin to track and optimize your campaigns for the best results.
Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud
ENJOY!
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.
It's a simplified, fun & different version of what you hear about (mostly).
Go to https://youtube.com/jonrognerud - to subscribe and watch!
Follow me for more solutions: https://linkedin.com/in/jrognerud
HAVE FUN, HUMAN!
https://chaosmap.com - TOFU - MOFU - BOFU
What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?
How do you get more leads, prospects and sales into your business with this layered approach?
TOFU - top of funnel
MOFU - middle of funnel
BOFU - bottom of funnel
Are you leveraging this structure and organization in your business now?
See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.
If you have a B2B business, this should help you, but the concepts apply across all markets.
ENJOY!
- Jon Rognerud
https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.
I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?
P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.
ENJOY! - Jon
P.P.S. Almost forgot - we use tubesift for extraction and research.
LEARN MORE:
https://chaosmap.com
Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
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What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales?
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Who is your target audience? Can you provide details about their demographics, interests, and online behaviors?
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What type of video content are you planning to create for your YouTube ads? Will you be producing educational, promotional, or testimonial videos?
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Do you have a specific budget in mind for your YouTube advertising campaigns? How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
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What is your preferred ad format? Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.
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Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience? Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
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How do you plan to measure the success of your YouTube advertising campaigns? Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
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Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions? These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
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Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements? Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
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Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads? Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud
https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket.
I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales.
And, ultimately your sales growth will benefit, including getting a higher ROI.
#highticketsales #highticketselling
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Google Ads is an excellent platform for lots of businesses to drive more sales and grow.
But unfortunately, most advertisers don’t know how to use it to get results at lower costs.
If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.
In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Any craft in this world requires tools to make the job easy.
And PPC is no different!
With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.
We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.
Enjoy!
#jonrognerud
https://chaosmap.com
https://youtube.com/jonrognerud
https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Ed note: The audio says Episode 134, but we're already in EP 135!
https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers.
This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results.
The AdRoll team works with clients to learn what works best for them.
This system is used by over 25,000 brands in 150 nations.
It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing.
Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me
https://youtube.com/jonrognerud
https://chaosmap.com/book-me
Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store.
Here's the secret: CLTV and the strategies you create to elevate this concept over time.
Enjoy!
Learn more: https://youtube.com/jonrognerud
https://chaosmap.com (main agency website)
We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
https://www.chaosmap.com
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
P.S.
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)
P.S.
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com and set up a consultation.
Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.
Here are some of the key areas we cover with "SEO Steve"...
A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?
B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc. How and when do you decide on a strategy for a business? Is this done through an SEO audit?
C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?
D – How should webmaster protect themselves against Google’s core updates?
E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?
F – What “must-have” tools for SEO should one use today?
Learn more at https://wiideman.com and also on https://twitter.com/seosteve
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This podcast provided by Jon Rognerud at www.jonrognerud.com
Are you using Facebook ads with Shopify? Good!
That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners.
But, do you have the right metrics and numbers dialed in?
It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business.
This way, you can optimize and pull more profits out, so you can re-invest smart dollars.
Today's post is all about what specific KPI's you need, and why they are important for your e-business.
If you want to learn more, visit https://www.chaosmap.com
WELCOME TO ANOTHER FRIDAY FOOTAGE!
So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well.
Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick.
Here's the solution:
1) Visit https://facebook.com/business/help
2) Click "Get Started"
3) Select any of the block images (link)
4) Scroll down and select the "Chat with a representative" option
Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update.
If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you.
They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business)
If you need help or have questions, head on over to: https://chaosmap.com/talk
HAPPY FRIDAY!
NEW! NEW! Friday Footage!
WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration.
This setup allows you to track all your conversions for leads into this simple funnel example:
AdTraffic to LandingPage to ThankYouPage
The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you.
If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me
ENJOY!
Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content?
Well, take a look at www.streamyeard.com and www.restream.io
This is a super simple and fast way to get your message out there.
Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you.
Just make sure you are authenticated on the various platforms, and you're good to go!
Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!)
Learn more here: www.jonrognerud.com/calendar
Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.
The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:
1) use a base data source that has been proven
2) expand via lookalike audience(s) to build similar members for test in your ad campaigns
3) create new adsets using new lookalike audiences and scale
We use this approach for our clients and in a scalable way.
We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.
Want to discuss in more detail? Visit https://chaosmap.com/talk
Welcome to Friday Footage!
If you'd like to know how to create fast videos with little "work", then today's episode is for you.
For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes.
Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology.
How to do it? We'll cover that today.
WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level.
*** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial.
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Want to learn how to create better ads?
Visit https://chaosmap.com/talk
I'm super pumped about my interview today!
I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company.
We're coming in live with Jason from Singapore and me in Los Angeles today.
Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada.
Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media.
Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today.
Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started.
Here are some extracts:
Can you tell me a bit about what you do at the company?
We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies.
Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project?
Step 1: Brand search - Google, Bing
Step 2: Retargeting - begin the "know, like, trust" process
Step 3: Deeper engagement - email capture, nurturing, tagging, CRM
Step 4: Reporting - Supermetrics, Google Data Studio, custom reports
One big mistake you made along the way?
Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time.
Where to reach Jason?
https://agencyj.co/ (new version coming soon)
https://www.facebook.com/askjasonhow
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If you want to connect with me, reach out here:
https://jonrognerud.com/calendar
P.S.
Want to be interviewed on the podcast? Reach out!
Happy Friday - "Friday Footage" is here!
On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more.
So...here's the question:
Want to increase your traffic, leads and sales from Facebook advertising?
Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources.
You essentially allow Facebook to learn from that source audience, and create similar profiles from that base.
I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns.
Want to learn more or have us help you?
Agency:
https://chaosmap.com/talk
Direct:
https://jonrognerud.com/calendar
QUESTION: What does it take to make successful Facebook Ad campaigns?
As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!)
Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc.
While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off.
So...
Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it!
To start mapping, get a free trial here: www.marketplan.io
(great software to help you in the process)
Here's your next step (It's FREE): https://chaosmap.com/talk
There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business?
We get questions about this often at the agency.
Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's.
However, it goes deeper than that.
It's about the intent of the audience and your message to market match - for starters.
Today, I'll cover the differences and we'll go through the infographic that ThinkDigi has provided: https://thumbnails-visually.netdna-ssl.com/facebook-ad-vs-google-ad_56af8470ce1fb.png
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Want to discuss B2B media buying for your firm?
Click here: https://chaosmap.com/talk
P.S.
FREE LUNCH & LEARN EVENT: Join my live Facebook business event in Los Angeles on July 23:
https://jonrognerudlive.com/pl/95710
Happy Friday once again!
QUESTION:
Have you ever run a webinar or VSL online?
Sure you have.
Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)?
Possibly...
Most of the solutions out there don't provide a seamless way to do this.
In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia.
The big question is this: Where do people drop off during the presentation and what can/should you improve?
Go to: www.wistia.com
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Wanna talk about webinars and how to drive traffic with Facebook?
https://chaosmap.com/talk
Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for.
That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy".
If you are in the health/wellness space, you can learn a lot from looking at your competitors.
So...
Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com (bookmark it!)
What are top 20 rankings (and more) for educational content that he serves from the website?
As you'll see, it's easy to find this with semrush.com
Here are the steps:
1) Just enter the domain under Organic Research
2) Set up a filter (advanced) to search for URLs containing 'blog'
3) Pick top 20 positions
That's it!
Now you have a model you can use for analysis and create your own evergreen content to support your audience - and know what is already working.
P.S.
Don't copy. That's just lame. Use it as a guide for your own research and marketing strategies.
Want to talk?
https://chaosmap.com/talk
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ASSUMPTION: Here's what you have right now:
A. You know SEO (Search Engine Optimization), and have implemented some of this for your website.
B. You already have keywords ranked and traffic is coming in.
C. But, you want a shortcut to find new traffic quickly so you can grow your business.
There are several ways to do this, but here's a place to start:
1) Find out what keywords are ranked on page 2 in Google
2) Pick the 2-3 best ones (buyer keywords)
3) Apply on-page tactics to rank higher (Title tag, H(x) tags, add related content)
BONUS (important): Link to these pages from within your own website pages (w/keyword/phrase)
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Want to talk? https://chaosmap.com/talk
Enjoy!
The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon.
Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport.
So, which one is better?
It depends.
On you.
Your goals.
Your direction.
Your expectations.
Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual.
Ontraport comparison grid:
https://ontraport.com/tools/software-comparisons/infusionsoft
Infusionsoft:
https://keap.com
Great writeup on platform comparisons from Wes Schaeffer, The Sales Whisperer:
https://www.thesaleswhisperer.com/blog/ontraport-vs-infusionsoft/
(Note: Wes also has a quiz here that's good: https://info.thesaleswhisperer.com/best-crm-quiz)
Want to talk more about automation and business growth strategies? FREE CALL:
https://chaosmap.com/talk
In 1923 a slender book was published by the advertising agency of Lord & Thomas.
It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.
This book has been updated many times over the years - and is available at Amazon. (Links below)
It was written by Claude Hopkins, a genius advertising pioneer.
Many of his works has been updated and republished, so check them out.
"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.
Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.
Start reading this weekend:
https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073
https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/
Enjoy your Independence Day and week.
May the "4th be with you" - as you grow and expand your life and business!
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Want to connect and chat?
https://jonrognerud.com/calendar
Funnels and funnel hacking is an internet "sport" these days.
Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered.
It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful.
The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale.
But where / how do you start building a funnel, and what tools can you leverage to get this built?
We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool.
Visit www.funnelytics.io
Make sure that your funnels are dialed in before your pour more money at the top end.
--
Want to discuss further?
Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.
Humans are visual creatures.
I can certainly speak to that, beats boring text every time!
It's easy to engage prospects in conversation when looking at a visual representation of what you have.
When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.
Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.
These diagrams can be either static or dynamic (pulled from backend data, realtime).
There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)
Here are the ones we have tested, and that you should try:
https://lucidchart.com
https://canva.com/graphs
https://plot.ly/create/#/
https://smartdraw.com
https://draw.io
https://creately.com
https://gliffy.com
For marketing funnels:
https://geru.com
https://funnelytics.io
*** Don't miss this:
Free workshop on mastering events with live ads:
https://www.jonrognerudlive.com/pl/87047
How can you guarantee sales for your online business?
You need to make sure you cover these areas first:
1) target the right audience, in the right region with your ads and expand with lookalikes
2) message to market match
3) ad copy to landing page congruency
4) landing page user behavior tracking with Hotjar.com or Crazyegg.com
5) A/B test ads and A/B test landing pages
6) Quiz your audience and learn why they're not buying
7) Track everything with Google Analytics and understand attribution
BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it?
REMEMBER: Most of the time, it's not your ads, it's your sales process!
https://jonrognerud.com/calendar
--
Interested in getting personally coached by Jon's team to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/
In fact, videos are a powerful way to present your brand, products and services.
Best of all - you can use videos to shortcut the selling cycle.
The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!)
https://biteable.com to the rescue.
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Want to learn more about how we write scripts for video?
Go here: https://jonrognerud.com/calendar
Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole.
Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT.
She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be.
I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here.
Get ready to take notes as we discuss:
-
Overwhelm
-
Fear & Perfection
-
Scarcity & Growth
-
Communication (BONUS at the end!)
Listen to this breakthrough mindset interview with Malorie Nicole right now.
Then, learn more here:
https://malorie-nicole.com/
Connect with Malorie via Facebook:
https://www.facebook.com/malorie.white
LinkedIn:https://www.linkedin.com/in/malorie-nicole-5b132894
Finally, make sure you subscribe to her fast growing iTunes Podcast here:
https://podcasts.apple.com/us/podcast/abundantly-clear-podcast/id1465669977
--
Enjoy this episode of gold, and share, subscribe and review as always! :-)
Happy Friday...Summer Solstice Day!
Let's talk podcasting & content...When publishing a podcast you have to use tools to help you.
One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc.
However..., I'm not demo'ing libsyn today.
Repurposing the podcast even broader, say to YouTube for example, you need more...
So...
www.repurpose.io to the rescue!
Check out today's Friday Footage where we publish to YouTube from the podcast feed with a simple click of a button.
P.S.
Friday Footage is a weekly episode where we demo software and tools that can help you.
If you want to learn more: https://chaosmap.com/talk
If you love selling more, faster - this episode is for you!
And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them?
Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy.
I'd like to share a model that works really well and shortcuts the traditional customer journey.
Note: this model is not appropriate for all business models, but the key lies in testing and not getting caught in the "social media chatter" that says 'these things don't work anymore'.
Want to learn more?
https://chaosmap.com/talk
When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract.
While stories, hooks and call to actions are important it can be frustrating to put it all together.
And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull.
Words and phrases are not creating excitement or engagement.
You need a "selling" thesaurus that works as hard as you do.
High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business.
You are a salesman in print!
Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles.
I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan:
https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I
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Want to talk about how to improve your copy and get more clients to grow your business?
https://chaosmap.com/talk
--
*** Want to sell out your next event?
Register for our FREE workshop here where we teach you how to sell tickets to events:
http://www.selloutmyevent.com
Are you "Living The Dream"?
First...
Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career.
Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger."
While these definitions are just a few of many,
Here's what it means to me...:
"Master Yourself".
That means creating mastery from your passion. That means removing all doubt, fear, stress and focus on building confidence, inspire others and become a 100% "doer, builder, creator".
I read somewhere that 80% of the brain is occupied with fighting "fear" and "negativity" (don't quote me on the number). Basically, it's this: if in a 24 hour period you think anything - it'll be mostly negative. Self-doubt, low confidence and brain waves that send constant reminders of much less you are than others (specially when looking at other's instagram selfies) and how far you still have to go, and much much more!
So stop the self-manufactured negative "I can't do it" and push forward. If you think you want to do something, just DO IT. What's the worst thing that can happen? What's the best thing that can happen? (If the previous is true, it means you'll spend 80% of the time thinking of all the things that will/can go bad - and you'll do NOTHING. And, the cycle continues...)
Check out my crappy video inside a bedroom, with a taped up "white board". I used to care about these things, I don't now.
What changed? I flipped it from "what can go wrong, what will they say" to "Dude, I own this! I'm unstoppable. I seek change, and I'm the only one that can do it. The captain of my own ship, as they say".
So, master yourself - and get to work by picking ONE THING right now and complete it. Then do the next and so forth.
Go Conquer!
P.S.
Stop the whining. Or at least, catch yourself when you're doing it!
--
Want to see how you can get your message out there to inspire, mentor and grow?
Learn how to run live events (FREE WORKSHOP): http://www.selloutmyevent.com
Videos are all the rage on Facebook...and have been for a while!
Question is...
Are you using videos in your ads?
You should. You must.
Plus, they become even more powerful assets when used with Facebook advertising.
You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement.
If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score.
But, videos should be created based on outcomes and goals.
This includes understanding what content to create based on the customer funnel.
Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people.
It's different for your existing buyers, etc. You get it :-)
But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos.
We're talking about the good 'ol "Doodle" videos.
Buy the software here: https://www.doodly.com/
Let's dig in!
Want some help creating videos and creatives?
GOTO: https://chaosmap.com/talk
The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge.
We'll cover: "vanity metrics" vs. "true numbers"
Of course, we'll talk about the sales process.
And, I'll touch on these three audience buckets:
Today Buyers
Future Buyers
Never Buyers
When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step.
Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on your way to improving the sales for your organization.
Ensure everybody is included, as a team, and make sure marketing & sales acts as "one". It's easy to blame the other group, whichever you happen to be in. If you're in both - you have only yourself to blame. ;-)
Close the marketing & sales gaps, and go SELL!
Want some help?
https://chaosmap.com/talk
NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ.
If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research.
Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.
“If it feels like we’re all drinking from a data firehose, it’s because we are,” Meeker told the audience.
The “Queen of the internet” made references to Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Bond portfolio company Canva as she reviewed her slides.
Download & access here: https://www.bondcap.com/report/itr19
Some highlights:
70M people globally listen to podcasts. It’s expected to double in the next 4 years.
2.4B interactive game players in the world, up by 6 percent over the last year. Fortnite alone has 250M users, as does the gaming social network Discord.
Around 51 percent (3.8B) of the world’s population now has access to the Internet, up from 49 percent (3.6B) in 2017.
7 out of world’s 10 most valuable companies by market cap are tech companies.
E-commerce sales are up by 12.4 percent over the last year, physical retail has grown only by percent.
Mobile advertising now accounts for 33 percent of advertisers’ ad purchases, up by 0.5% in 2010. Spending on print, TV, and radio ads has fallen as consumers spend far more time on mobile.
Google and Facebook make the majority of online ad revenue, but the growth of US advertising platforms like Amazon, Twitter, Snapchat, and Pinterest is outstripping the duopoly.
Google’s ad revenue grew 1.4X over the past 9 quarters and Facebook’s revenue grew by 1.9X. The combined group of all new players grew by 2.6X.
--
Want to apply digital strategies for your own company?
Then, let's talk: https://chaosmap.com/talk
--
"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious.
Why?
Look, All Businesses Have The Same Fundamental Functions In Common…
They have either a customer or a client or a patient…
They provide either a good or a service or both…
They may go to the customer location or bring the customer to their location…
They have to have some method of attracting new ones…
They need some method that’s selling repeatedly to and keeping ones they already have…
The differences between the cosmetic dentistry practice to the manufacturer of widgets that go inside vibrators, to the furniture store, the differences are really very small, very nominal and the commonalities are much greater.
Watch our free workshop on events: www.selloutmyevent.com
Want to talk?
Visit https://chaosmap.com/talk
Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!)
Yes, we leverage the COMPETITION to do this work and research.
Here's how to get started:
1) Search google
2) Click on the ads that relate to your business
3) Review landing pages, messages, angles
4) Sign up to see how they develop more content
5) Model for yourself, but don't copy!
If you'd like to drive more traffic and leads to your business, register for more information here:
https://chaosmap.com/talk
Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream!
Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)!
In today's Friday Footage, we'll review some of the key areas you should look at.
WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing.
AND...don't make any changes to your website without a proper strategy that is driven by data, teams and marketing planning against goals.
Free and paid version here -- download:
https://www.screamingfrog.co.uk/seo-spider/
--
Want more information on our SEO programs?
LEARN MORE: https://chaosmap.com/talk
Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very much alike, these two young men.
Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.
Recently, these two men returned to college for their 25th reunion.
They were still very much alike.
Both were happily married. Both had three children.
And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
But there was a difference. One of the men was manager of a small department of that company.
The other was its president.
dot, dot, dot
See it here - with copywriting notations:
https://swiped.co/file/wallstreet-letter-conroy/
--
If you are looking for creative writing and Facebook ads for events and pro services, check out the FREE workshop: http://www.selloutmyevent.com
(Brought to you by www.selloutmyevent.com)
The most important first step in planning out events is a clear strategy with a well defined and specific goal.
This is obvious, right?
However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines.
So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert?
And, perhaps more importantly, make this a "template" process you can use again and again?
Answer: The event project calendar.
You'll hear me talk about this today, and also some tools that you can test out to see how they work for you. We also like www.airtable.com and www.trello.com
Many options exist as far as software tools go. There is no "best tool" per se.
You can find the the one that works for you, and make sure that the calendar and project planner is embraced and understood by everybody on your team.
Key stakeholders should have access and edit capability for "their" area. (and make sure you get automatic alerts when this happens).
Access the FREE WORKSHOP to learn more about selling out tickets to events:
http://www.selloutmyevent.com
If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority.
If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode!
There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients.
If you have systems and processes in place to handle more clients, then you should consider what I'm discussing today.
The process itself is simple, but not always easy. One important aspect of this - is that you must keep track of your metrics. That means marketing "math".
For the appointment tools/widgets, Acuity Scheduling uses a different Facebook pixel integration for tracking than Scheduleonce. Calendly also has a different way of tracking your results, but the end result is the same: You'll be able to see the results inside your Facebook Ads Manager.
This approach is proven and it works. We use this model for cold and warm traffic strategies, both.
Curious about the client acquisition process?
Join for FREE: https://chaosmap.com/talk
If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library:
- Breakthrough advertising, Eugene Schwartz
- Tested advertising methods, John Caples
- How to write a Good Advertisement, Victor O. Schwab
- The Boron Letters, Gary C. Halbert
- The Adweek copywriting handbook, Joe Sugarman
--
Want more information?
https://www.chaosmap.com/talk
It's Friday Footage! That means it's DEMO time.... So, let's get into it:
Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too!
However, this is not the only way of course, and there are caveats to this.
Watch today's demo - where I show you one of the accounts that we often use for testing and for our www.selloutmyevent.com training courses.
--
If you want to learn more, just reach out: http://www.jonrognerud.com/calendar
Happy Friday!
We get requests from our clients to remove content (pages, images, etc) from Google search results
I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in search.
This approach will help keep wrong or 'bad' pages out of the Google index and can also be used to clean up a cluttered page structure.
And, in the cases of not wanting pages to display personal information, you can definitely use this approach.
And, you can even submit a DMCA takedown request, but that's an entire broadcast in itself.
Google services are extensive, so you can review your specific service here that you want content removed for:
https://support.google.com/legal/troubleshooter/1114905
This is the page we discussed in today's broadcast: https://support.google.com/webmasters/answer/6332384?hl=en
--
Need some help? Set up a time here: https://chaosmap.com/talk
ENJOY!
Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you.
In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found.
For example, "Your Guide To Facebook Bid Strategies"... did you know about that one?
Well, here it is:
https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide
Do you want to see more of them?
Let's use SEO (Google search trick) to find more of them:
site:https://www.facebook.com/business/m/one-sheeters
The site: (site colon command) is powerful and revealing!
Just use the first portion of the URL with the /m/one-sheeters and Google will find them all.
How about 'dem apples!
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today.
While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data - there is ONE thing that you probably have missed.
You'll learn the obvious strategies you can use to improve quality of communication and customer support.
There's a deeper level though...
P.S.
The word is: "gratitude".
Here's the definition: "the quality of being thankful". That's the REAL KEY, boys and girls, and you'll learn why.
--
This broadcast was sponsored by https://bit.ly/eventmasteryclass - a free training workshop on selling out tickets to events, workshops, conferences and seminars.
Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com
Getting traffic to your website and your offer is only one small part of selling online.
You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click the "buy now" button.
This formula works well, and I'm using one that was developed by our friends at samcart. They have a free trial available as well, and have easy to follow training videos to help you get set up.
Corporate site: https://www.samcart.com - get a 2 week trial!
Training: https://intercom.help/samcart/the-getting-started-guide/from-zero-to-launched-in-15-minutes
Here's the ECPC formula:
1) Excite (emotional, benefit driven headlines)
2) Connect (story, background, personal)
3) Prove (good testimonials, social proof)
4) Convert (break it down w/bullets, justify the price. Add a possible guarantee, bonuses (value based) and with a clear call to action: "purchase today and get...")
P.S.
Register for a free workshop at www.selloutmyevent.com and see how we create simple pages that convert. Plus, you get a full presentation on how to grow your event and seminar business.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Question: Which sales process works best?
For professional services businesses, I hear many answers to this.
Comments like:
"We just want calls, we'll do the rest"
"Get prospects to just find us, click over to our page, book their appointment, and just show up"
"Build out our pages and process for us. You are the expert, show us the way"...
There are variations of these.
The point I'm trying to make, and that I'm sharing here today (Model A, B, C) from the chart - is that you MUST have a sales process that works for you.
Download chart here: https://chaosmap.com/docs/one-sales-process-away.pdf
And, that you can track everything (numbers) so you can improve it. (Plus, the willingness to do so - it's not always easy to change ways of operating... especially not with a staff or front-office that has been doing it "their way" for years!)
And, with what "works" - what do I mean? Not beating around the bush here... it's this: Math & Metrics!
Do you know your traffic costs, conversion points (%) through the customer journey and your Customer Lifetime Value (CLTV)?
Good questions, more important are the answers (real data).
Most businesses want to go positive on their ad spend right away.
We like that... but the ROI and ultimate health of the business is measured differently.
You have to look at the longer term and compare marketing investments to actual returns - over time.
Let's talk about a few models today, and you can download the sheet above.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective).
Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often.
Menus, buttons, checkboxes and descriptions are not always obvious.
Things don't remain in the same place consistently, and information online (YouTube) gets outdated.
Today, I'll cover the basic structure and configuration of things you need to get your Facebook ads environment set up, including what you need for working with an agency (what they need from you).
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives.
SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing the user experience and overall architecture to support your mission and business / marketing goals.
However, there are a number of moving parts, to say the least.
Today, I'll discuss the SEO audit priority list and how these are inter-connected, as well as important to get right - so you get the most "love" from search engines. (Google).
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"?
What is the secret?
Big Question.
Here it is:
The best kept content marketing secret – The Content Marketing Calendar.
What Is a Content Marketing Calendar?
In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months.
It’s similar to the programming guide for TV, radio stations, newspapers and magazines.
It also allows you to use the calendar with other 3rd party tools that gets a full view into your entire content organization and deployments.
Your entire team will love the idea that everybody gets on the same page (no pun intended) with your content marketing.
READ MORE:
https://chaosmap.com/blog/why-do-i-need-a-content-marketing-calendar/
Clearly, a calendar is in the focal point, but building out a content strategy that resonates with your audience, that attracts, engages and builds credibility with strong, compelling call to action into your sales funnel is KEY.
--
If you need more insights to the process of developing content marketing strategies and calendars + distribution, reach out here:
https://chaosmap.com/talk
May 17th - Heia Norge! (Independence Day)
In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation.
We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external page load, that users will not bounce and "get less love from FB" at the same time.
Instant Experience fixes all of these issues. (mobile only)
Instant Experience is a fullscreen experience that that opens after someone interacts with your ad on a mobile device. Create an Instant Experience to bring your brand or products and services to life.
With Instant Experience, you can:
Grab attention and get the full effect of high-quality content. Instant Experience loads instantly, expands to fullscreen and works with most formats, including single image, video, carousel, slideshow and collection.
Tell a story about your brand. Create a custom Instant Experience or choose from multiple templates. You can also mark clear paths through your experience with descriptive text, buttons and links.
Here's the Facebook resource: https://www.facebook.com/business/ads/instant-experiences-ad-destination
REMINDER: Creating ads is still all about the targeting, the message/hook and the offer. A bad instant experience ad will NOT make your ads suddenly work better.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Are you in the professional services business?
Do you want to attract the BIG FISH into your growing EMPIRE?
Then follow this straight-forward framework.
It's really this as SIMPLE as this model:
-
Traffic (Ads)
-
Registration Page
-
Webinar / webcast / classroom video, etc.
-
Calendar
-
Application Form
How many ways do you think you could screen out the ones you don't want, and only let in the quality firms you really want? (and can TRULY serve?)
Plus, once it's dialed in (profitable returns on ads and services), you can scale this to the stratosphere!
--
If you need assistance, just reach out at https://www.chaosmap.com/talk
We'll be happy to take you through the model in more details - and with case studies to help.
It's go time! :-)
We see solid searches and traffic for posts on creating twitter bios.
While Twitter traffic has seen a decline, it can work well for those who invest in it. Clearly, the current President of the United States is a happy 'client' :-)
Today, I wanted to share best practices for creating killer Twitter profiles/bios that engages and show uniqueness in the market.
Here are 5 ways to create a solid bio in Twitter:
1 – Be Original
2 – Be Direct
3 – Be Witty (But Only If You’re Witty)
4 – Don’t Sell
5 – Be Genuine
If you need help or assistance reach out at https://www.chaosmap.com/talk
We run ads, build content and help build sales funnels through search, social and paid ads.
P.S.
Remember: Consistency of your graphics brand and messages. If you build it out for Twitter, don't create a different message on LinkedIn and with a different graphic header, etc. Stay within the same guidelines across all platforms.
VSL = Video Sales Letter. Did you know that they have been around for years? More importantly, are you aware that they work really well to sell your products, services ... FAST?
But...
Only if you use a formula that's been proven. This is from Jim Edwards, and you owe it to yourself to test this approach, right in your videos. (You can even use these inside Facebook, YouTube, etc - but typically works better for a "warm" audience, but should be tested!
Here is the top 10 VSL copywriter's checklist:
- Open with a shocking statement.
- State the problem and why it’s a big deal.
- Agitate the problem.
- Push the agitation even further, taking it to a deep emotional level.
- Introduce the solution.
- Highlight your credibility so people know why they should listen to you.
- Prove that what you’re saying is true.
- List out the biggest things they’ll get, including features and benefits.
- Specific reasons not to procrastinate but rather to act now.
- Close by asking for the purchase and reinforcing benefits.
Download the presentation here: https://chaosmap.com/docs/write-vsl-letter.pdf
If you want to learn more about this, ads, copy and websites... then talk with us at the digital agency, set up a time here - it's a FREE call: https://chaosmap.com/talk
Happy Monday!
Keywords (keyword terms & phrases) are central to the SEO game.
And, of course .. keywords are what you use to search online.
Your project work can be spent on optimizing websites and online assets for natural search, but also for paid media (example: Google Ads).
From a Google input box search, you'll get listings back from both paid and organic results. And, depending on the search query, a lot more (shopping, for example).
For natural listing results (non-paid), we talk about the "SERPs".
So, ...we're all familiar with how "Google search" works, whether used on a desktop or mobile device. It's pretty simple.
But, how about finding those keywords that drive traffic and conversions?
Today, I wanted to break down the 4 steps to Keyword research for SEO.
Let me know what you think!
As always, I appreciate you - and thanks for liking and subscribing.
--
Who is John Wanamaker and why is he important to today's presentation?
John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing".
Here's what he said about advertising:
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
You'll learn about a powerful platform and toolset that you can use in your online marketing - that without it - you are literally flying blind!
Here's what you can learn:
Find out when or where your marketing is working.
Scale what works, save money on waste and re-invest.
Learn the simple attribution models.
Find out What sells? What repels?
Do you know the attribution from first click?
How about opt-ins? Re-Optins?
What actual touch (click) brought the sale? Was it an email?
Find out and go to www.wickedreports.com/demo
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently."
As you can understand, your online reputation is a very fragile thing to deal with.
The good news is that as long as you maintain a level of common sense, you should be able to do it fairly easily. However, it's essential to start and monitor the progress, starting today!
Note: For more complex reputation cases, it will take many months and sometimes years.
https://chaosmap.com/images/brand-reputation-management-financial-services.jpg
Here Are Top Ways To Begin To Fix Your Reputation and Manage It For The Future:
-
Authority.
-
Have A Plan Before Fixing It.
-
Be Quick To Apologize To Customer Complaints.
-
Control The Conversation.
-
Understand The Complaints You Receive.
-
Limit Potential Surprises.
-
Use Testimonials.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Today, we're going to have some fun with Facebook ads and Webinar Funnels!
I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space.
David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform.
Him & his team helps businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns.
His expertise is behind the psychology of running high yielding Facebook Advertising Campaigns whether that is through his fully managed private client work, consulting, intensive training events or keynote speaking.
Where can people reach you?
Web: www.convertroi.com
Email: david@convertroi.com
FB: Facebook.com/schlossy
--
Want to speak to Jon directly? Send an email to support@chaosmap.com or visit https://chaosmap.com/book-me to set an appointment.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Is it really THAT HARD to get Facebook, Google or (INSERT AD PLATFORM HERE) Advertising to work for you (getting positive returns)?
Today, I'm capturing a breakdown of some of my friends in the Facebook community about the challenges of advertising and getting them profitable (i.e. "to work").
We are talking specifically about Facebook Ads today, but this discussion applies to all advertising, and especially direct response advertising. (Where a 'conversion' and direct call to action is measured for success).
Are you having trouble making your ads work? Then, think more about the strategy, numbers and the sales process than a magic marketing or ad trick.
If you want to learn more and possibly work with me and my team, visit: https://jonrognerud.com
P.S.
We currently have available a comprehensive Facebook Audit Review for you. Apply here: http://www.fbadsreview.com
#jonrognerud #chaosmap
Are you struggling to understand the TRUE picture of your sales funnels and your marketing online?
Are things just too complex using Google Analytics?
Or, perhaps you don't understand fully what you are looking at, or should be looking at?
Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing.
It's called improvely.com (and this is more than just a tool, it's an entire eco-system of services to tracking data so you can optimize and tune your marketing)
Take a look at today's training - and see how simple it is to implement. If you want to learn more, just visit https://chaosmap.com/book-me
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded.
However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy?
Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag), and I've been developing SEO strategies for clients for over a decade.
Today, I discuss the 12 building blocks that you must have in place to ensure not only top rankings in Search Engines, but also capture and build essential market share for the long term.
And, I'm talking about "White Hat" SEO (as opposed to "Black Hat" SEO) strategies you can use.
Download the framework for the 12 building blocks here: http://chaosmap.com/docs/seo-building-blocks-organic-google.pdf
I don't get into all the tactical aspects of this in interest of time, but you can see where you have gaps in your own SEO strategies right now.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Are you struggling with filling seats for your events?
Today, I'll share the next version of the Facebook Ads blueprint for events. It will help you scale up your event marketing with ads.
It doesn't matter if you are selling tickets for business workshops, seminars, concerts, nightclubs, wine-tasting tours, cruises or conferences ... the framework remains the same.
You can get the entire blueprint and FREE TRAINING at http://selloutmyevent.com/
Look at the case studies, download the new framework, see what mistakes businesses make when launching ads for events, and how Facebook ads drives the right traffic that converts to ticket sales.
P.S.
If you decide to scale up your events, there's an opportunity to work together also on http://www.selloutmyevent.com
-- and the training is FREE!
Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com
I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same.
We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, finding your purpose & pursuing your passions through entrepreneurship.
Ali Daniel is a mindset coach and the blogger at Punch Drunk Soul and creator of Her Path To Freedom.
She helps women monetize their passion and knowledge by creating and selling signature services.
More than 2,000 women have participated in her Soul Aligned Biz Challenge and within the first year, she brought herself completely out of debt.
Where to reach you, Ali?
On Instagram @Punchdrunksoul or Facebook group https://www.facebook.com/groups/HerPathToFreedom
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
I had a talk with a prospect this week, and they asked if we could guarantee results?
I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached.
Marketing online is about math and psychology.
1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check)
2) They would also say that they need a sales system and a process that converts people to paying customers, clients or patients. (Check)
But, there is one last thing missing to guarantee business success and results that you can scale.
I talk about the "CPL and AOV" in today's broadcast. It is something you should imprint on your forehead - don't forget it ... it's that important :-)
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you.
In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming.
I talk specifically about ActiveCampaign.com and how you can set this up, based on triggers and conditions.
If you are simply storing email / name info and just sending out canned responses with no plan, you're missing out!
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue.
If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-) There still is an amazing opportunity here.
And, if you are a business owner running e-commerce stores and selling directly online, there's no better time than now to improve what you are doing with inclusion of smart retargeting strategies on the Facebook platform.
If you are using https://www.shopify.com - then this will be easy.
That's what I'll be discussing today, and you can download the e-comm retargeting framework here:
https://chaosmap.com/docs/e-commerce-website-flow-retargeting.pdf
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
"Wow - what a cool tip, that will really help me.. thanks!"
Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook.
This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to action.
... and yes, with a clear call to action and a sense of (not forced or fake) urgency.
Download framework (PDF) here: http://chaosmap.com/docs/video-sequencing-framework-attract-clients.pdf
This is a popular and proven model, but you may not have implemented it yet.
So...let's get started!
It's simple - and you can use multiple platforms using this model (even YouTube) - but I'm talking about Facebook Ads specifically here today.
Let me know how you do: support@chaosmap.com
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
YouTube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Getting people and businesses to call you is a favored approach to grow your organization.
Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be).
So...
Today, I'll talk about - and show you a framework that works really well for the "direct dial inbound lead gen" businesses.
This is perfect for lead generation in financial industries, and really any market where your owners and sales managers want a high volume of calls that come to you - not the other way around.
Your sales teams will be happy with the high influx of quality calls that come into your office daily.
DISCLAIMER:
Results are NOT instant. This requires investment of time and money. If you are brand new to leveraging Facebook advertising, Google, etc - it will take several months to streamline this and get to a predictable and consistent direct dial lead generation machine.
However, the good news is that any business that is listening or watching to this broadcast is perfectly suited for this model. (it means you are serious!)
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Youtube: https://youtube.com/jonrognerud
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets.
Get ready to OPTIMIZE!
In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike.
Here's one of the tools I talk about, and it's free:
www.gtmetrix.com
Listen and watch on YouTube to get the full picture, and to to learn what's most important to start with.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now).
Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now.
The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it?
So... use this to get better engagement and throughput from your top of funnel ads. (And yes, consider the 1x1 video version also).
Here's how to do it:
- canva.com
- 1080x1080 (custom dimensions)
- Optimize image (text, contrast, etc)
- Save it off
- Upload to Facebook Ads Manager (Assets/images)
- Include these in your ads... done!
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
You've seen the "old way" and "new way" of selling - lots has been written about it.
However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling.
So, which one should you choose?
I'm obviously biased (being an online driven person)
But, even though I've worked in call-centers, and doing "smile/dial for dollars" sweatshop-style selling, I know what REALLY works best.
This episode talks about the two stages of the history of the selling 'process', and where we are today.
It's still about targeted communication, offers, connection, rapport building, engagement - but another exciting layer added on: "Trust and authority - built through content & education".
If you are in the professional services business this will ring more true for you than ever!
P.S.
Would you do me a favor, and provide a review of my podcast? I'd love it - and so would others - so they can easily find the podcast :-)
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having.
In fact several episodes back - I talked about Facebook ads mistakes and the common issues there.
Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific.
This ONE slide explains why Facebook Ads don't work right out the gate. And, it's not what you think!
Hopefully, you'll take this to heart, and take a step back - before launching ads.
Get this right, and you'll be on your way!
P.S.
Go to http://www.fbadsreview.com and get a Facebook Ads audit - and we'll help you out.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Ask any business owner about want they want more of - and the answer is 98% of time... SALES!
What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences".
READ ON...
For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscribers) to ad platforms. Finally, ads can be presented to "warm" (subscribers) and "hot" (buyers) audiences to get more of them to come back and buy again!
I'll take you through simple and easy steps to get there, and it works really well.
You can also download the framework here: http://chaosmap.com/docs/facebook-ads-selling-more.pdf
*** Please leave a review here on iTunes if you like my podcasts. Every entry helps, and everybody wins! :-) (thanks in advance, by the way!)
- Jon Rognerud
P.S.
If you need help with any of this, the agency can help, but also going direct to me at https://jonrognerud.com
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message?
Well today, it's your day!
If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time!
Here's the 10 steps in PDF format - and I cover it on the broadcast today:
https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf
Here they are (Dan Kennedy, found in his Ultimate Sales Letter book)
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- What are they afraid of?
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- What trends are occurring and will occur in their business or lives?
- What do they secretly, ardently desire most?
- Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
- Do they have their own language?
- Who else is selling something similar to them, and how?
- Who else has tried selling them something similar, and how has that effort failed?
Listen and learn how to find and collect data so you can get better responses to your ads, copy and online marketing efforts!
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Let's talk about expanding and growing sales for your local, small business.
It seems overwhelming at times, doesn't it?
And, on top of that, business flow is not always consistent, and not predictable...
There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first.
That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com)
BUT ... here's the good news:
...you only new a couple of ideas to start implementing that can really help increase sales volume and foot traffic to your local store or shop.
In today's broadcast - I share 19 different ideas you can use to increase sales and trust within your geo-fence.
Take notes as always... and I hope this inspires you to take action!
Interested in getting personally coached by Jon and team to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Where should you start your advertising? Google? Facebook? YouTube? Twitter?
And, what's the best campaign approach?
Today's broadcast is about paid advertising and where to start - a common question.
I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!)
- Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters.
BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right.
--
Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities.
We use the information found in his book. In it, Mr. Schwartz talks about the different levels of awareness:
-
The Most Aware: Your prospect knows your product, and only needs to know “the deal.”
-
Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him.
-
Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.
-
Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution.
-
Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.
If you are using Facebook ads for example, we'll typically develop a strategy, including ad creatives, copy, lander content and with a communication style that speaks to these different areas. Different messages at different times.
However, in today's broadcast - we're using Justin's ladder to show where to consider starting your advertising - based on the "awareness levels", budgets and company goals.
Let me know what you think!
===
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation.
But, here's the truth:
Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise).
That means accessing the analytical as well as the creative mind.
Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that you can track and measure.
Creativity - because you cannot just mirror (or worse, copy) what others are doing, but need to come up with ideas and angles that stand out in your market, and that are helpful and unique at the same time.
Content creation ideas is what I'm discussing today: https://chaosmap.com/blog/content-creation-ideas-more-organic-traffic/
(The end result is that you'll get more traffic, more authority and brand lift)
This broadcast is coming to you from Chapman University in Orange, California (I lectured two sessions on performance marketing - which included analytics, google tag manager, Facebook ads/audiences/pixels and data collection).
Thanks again to Professor Niklas Myhr, the "Social Media Professor" and his awesome students for the lunch and invite!
No need to over-analyze. Start simple and begin today! :-)
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Mr. Chris Boggs is a well-known search marketing expert and business advisor in the search marketing community.
Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences.
This comes from his personal nature and style of communication, and from almost two decades in the search business.
He stays current on the business of search and social, still learns every day - and loves to share his wisdom as a speaker, consultant and business owner.
I was invited to speak at a SEMPO confererence (Chris is still a board member) in San Diego a few years ago, and we had a chance to connect yet again.
Along with other board members, like Michael Bonfils and Mike Grehan, Chris is a BIG advocate for the promotion of search, data / analytics and helping to develop growth opportunities for clients, agencies and search marketing professionals in general.
Chris Boggs, owner of Webtrafficadvisors, has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, Paid Search, Analytics, and Social Media.
The core mission at Webtrafficadvisors is:
Enabling companies and agencies to design > develop > implement > measure > evolve online marketing.
Chris grew up in Europe, Australia and the United States, and speaks conversational French and Dutch. Chris proudly served in the USMC, and is a soccer coach/player and golf caddy for his son in upstate New York.
What you'll learn:
a) changes in the 'search' marketplace, for both clients and agencies - large (enterprise) and small "mom & pop" companies.
b) how to best structure teams in larger and smaller companies, to serve clients better - and what executives look at for success.
c) how to start attracting the right clients if you are just starting out in the search marketing business.
d) international concerns and differences.
e) power tools that he uses internally to his business.
f) why there is still A LOT of opportunities in the search marketing business. In other words...SEO is NOT dead! (and not anytime soon)
Listen and learn to this inspiring, thoughtful and fun interview with Chris Boggs!
Connect with Chris here:
https://www.webtrafficadvisors.com/ or @boggles on Twitter
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here for a FREE session
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine.
Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media.
Essential learning:
a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research.
b) Benefits and drawbacks, risks.
c) Trading opportunities and what it may mean for you.
d) Tools, apps and the CoinGenius.ai platform.
Plus, you'll learn how he goes about marketing the business, hiring scientists... how he gets talented, relevant experts to build this trading platform + getting the message out. (*platform launching soon!)
He'll also share a bit about his background and what brought him to add this valuable service to help his audiences get smarter about investments.
Reach out to Jeremy here:
website: http://www.coungenius.ai
email: info@coingenius.ai
Twitter: @Jeremy_Born
Thanks, Jeremy .. for the in-depth conversation on this exciting opportunity!
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea
Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
===
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://facebook.com/chaosmapmarketing
Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com
He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others.
Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging.
Listen to the story, and more importantly ... how you can use their model to create opportunities and leverage expert blogging for yourself so you can create more income and freedom in your life.
And - consider what they are doing with growing web traffic outside of just organic search (SEO). They are heavily using Pinterest organic, with some paid media.
Currently, they drive over 200,000 visitors per month to their blogs via organic Pinterest traffic.
HOT TIP: Don't do all this Pinterest work yourself! Hire experts like Kate & team at http://www.simplepinmedia.com
Thanks for a great interview, Alex!
Reach out to Alex and his team at:
Personally:
https://www.instagram.com/alexnerney/
Business:
https://createandgo.com/contact-us/
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business.
So today...
I'll dissect the model that we use at the agency, and how you can get the best traffic source that works.
This is one of the most important lessons you'll face when dealing with digital marketing online today.
The first question we most often get is: "I need more traffic - and what's the best (cheapest) place to get it? And, can you help me?"
It's not a bad question, but from our learning over the last decade running campaigns for clients, it's not the FIRST question to ask.
A better question is: "where can I get the best traffic - that actually converts?"
Today, I'll share with you the best traffic source in the world, and it's starts with an important piece to the puzzle: The prospect and you.
Let me know what you think?
(This broadcast sponsored by http://www.fbadsreview.com)
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Google Tag Manager: Are you using it for your website? Why Not?
If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools.
For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc.
Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare.
Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not counting people/process blocks as well).
If you manage all these scripts through Google Tag Manager, all your worries disappear!
Today, I share 6 reasons to get Google Tag Manager up and running for your websites.
Interested in getting personally coached by Jon to develop traffic, leads and sales?
Incidentally, I'll be talking about this as well at an upcoming lecture at https://www.chapman.edu/
(Thanks to Professor Niklas Myhr for inviting me!)
This message brought to you by www.fbadsreview.com
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
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Still using the clicks->landingpage->ty model?
In other words, you are:
Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps)
Yes, this still works great and makes a lot of money for those who implement it the right way.
But...
...not here today to talk about that model.
We're going to cover video 'reminder' marketing and a sales funnel with video retargeting that are set up to:
1) get attention
2) create engagement ...as prospects love you more
3) build brand awareness while getting more sales that creates loyal customers and advocates for your business
The way to do this with Facebook ads is nothing short of pure 'magic' - if you do it right.
You need a storyline/script built for this, but you can start simple with 1-3 long form videos, from 1-5 minutes in length.
When you have an engaging hook, compelling/educational/informative/entertaining videos that share the (product/service/brand) story and with a call to action that activates your unique offer - you're building the BEST strategy for video through retargeting.
This then, becomes the "reminder" portion of this strategy. You don't have to force-feed the tripwire offer, but rather remind them through retargeting strategy.
It's known that warm/hot audiences "buy" more easily and quickly.
If you're using this strategy, you'll get there faster and with a more congruent connection from customers to your brand mission and related offers.
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too.
There's just one problem...
You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of.
So...
How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of?
Hiring more staff creates too much overhead, overwhelm and loads of headaches in managing and "bossing" people around.
Solution?
You should consider hiring outside help (consultant, marketing agency, press firm, copywriter, website developer, designer, etc.)
Today, I talk about WHEN you should consider hiring a digital marketing expert or firm to help you, and what it could mean for your business .... and frankly, your SANITY.
WARNING: There is TOTAL bias in this episode :-)
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all.
You'll learn why in these minutes we spend together together today. I hope you'll listen carefully.
So Jon... why such a "strange" headline?
Because...
I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you.
This is a personal broadcast to you, a man or woman who has a real interest in growing your business with customer attraction and customer acquisition strategies, and to (important!) learn what the differences are and how to think about, and use these strategies for yourself.
Suspend your disbelief for a moment, and open your mind to a process and framework that will help you.
You are a professional, and likely doing a lot of things right (as you'll hear in this professional client case study) - but lack the full insight and understanding of opportunities sitting right in front of you.
The mistakes (hard to admit, I know) you are making are based on being comfortable, and running in just "one mode" of operation -- and NOT opening your eyes fully to the next chapter of growth.
You've gotten stuck in your own "madness" ;-)
Let's go - take action today!
Let me know what you think?
Cheers, Jon
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!)
I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker.
But, First...
Let's define what POEM stands for in the digital marketing and content realm:
PAID MEDIA: "Paid media refers to publicity gained through advertising"
OWNED MEDIA: "Owned media is defined as communication channels that are within one’s control, such as websites, blogs, or email"
EARNED MEDIA: "Earned media (or free media) refers to publicity gained through promotional efforts other than advertising"
There's more detail on the blog post. See the charts and the strange picture of me here: https://chaosmap.com/blog/owned-earned-paid-media/
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Learn More From Our Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Social media is awesome, and it's a lot of fun...!
They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!"
Not uncommon to hear this, by the way. And, it's probably not your fault.
The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term.
But, if you don't have a lot of experience with this, it can feel like your social media planning and subsequent activity is just "busy-ness", not "business".
While I'm not talking about building a growth plan for the long term here today, you can listen and look at these 26 different ways to change your approach to social media and improve the (buying inclined) behavior of visitors ...pretty quickly.
Plus, it'll help your brand along the way - as you increase the possibility of adding sales and getting bottom line numbers.
Take notes, and if you want to see the entire list, go here: https://chaosmap.com/blog/social-media-tips-more-business-revenue/
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Do you consider yourself a media publishing house? Well, it's time you do!
Here's why...
Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work.
Enter Gary Vee... (Vaynerchuk)
The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies.
You don't have to make it as complex as that however.
I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content creation, deployment, tracking as well as just building intelligent content strategies.
I often get this question: "Yes, Jon - I understand the importance of content, but I don't have a plan, tried it before and time is my most precious asset!".
Outside of pure "analysis paralysis" - it's another way you might be looking at sabotaging yourself. Procrastination doesn't help either.
No...
...you just need to start with one CORE piece of content, and your job is "done". (except for the part you have to do it again, but if you love what you do, provide a great service or allow awesome products to be made available, this will REALLY get you pumped up, and you'll be excited to do more!)
Think about the amazing opportunities that exist in our generation and today, online. It's not that long ago since the iPhone came on the market, and it changed everything!
Now it's time for YOU to make your next moves.
Don't wait.
I also share Gary Vee's content model. It's found on Slideshare at https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
This is one very important broadcast, and I hope you take notes too.
It's simple. It's powerful. It's easy.
The end result? Instant Authority.
It's what you want, your brand wants, and ultimately - what your customers and prospects want.
Find out how you can get started, and what you must avoid to fall into the "doom of procrastination".
And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING".
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Do you feel you're wasting lots of time trying to drive more sales into your organization?
It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website.
There's a cool way to improve your sales process and take it to the next level...:
"Live & Automated Chat Systems"
You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?"
Or, maybe you're in an executive role, and have not considered it... "Jon, tell me more, what do you mean, exactly?"
If this is you, then good - I got something for 'ya!
Today, I talk about considerations for implementing live and "chat bots", which if you have not considered this technology, may be the BIGGEST "leaving money on the table" scenario you've had.
And, I share ideas about ways to improve the technology on your site, if you already have some of this going (good for you!)
If you need help with this, we (chaosmap.com) have long experience with implementation of Chat Systems, and I personally have a patent pending on a customer support engine used previously at Expedia.com
SET UP A TIME HERE:
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E")
Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes.
For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%.
Naturally, this can get quite expensive, because “everybody” wants them, and so SEO, PPC prices go up, and hungry marketers will do anything (even use stupid, shady tactics) to get attention and grab marketshare (even for just a short period)
Education-based marketing is a growing solution that is seeing brands provide more information and knowledge surrounding their products and services.
The aim is to sell the solution without explicitly selling it. It will more naturally repel the people not interested, and draw your warmer audience in.
Not convinced?
Then watch this presentation and see the full post on https://chaosmap.com/blog/education-based-sales-tactic/
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
What are the top mistakes new Facebook Advertisers make? Yes, I'm talking about your Facebook Ads.
Next question: how much money are you leaving on the table by setting up your ads incorrectly, and worse yet, not knowing what to tune and optimize when...?
In this broadcast, I talk about the most common ones we see and get questions about at the agency.
The full details can be found here:
https://chaosmap.com/blog/are-you-making-these-mistakes-in-your-facebook-advertising/
If you need a full fb ads audit, click here: www.fbadsreview.com
Here Are Common Facebook Ads Mistakes (Avoid These At All Costs!) #chaosmap
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2
Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A
Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud
Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Have you ever wondered what the best way to engage your audience from an ad is? The answer is simple: Use the PAS approach to your Facebook ads. (problem, agitate, solve).
In this presentation, I talk about a really good way to create resonance and relata-bility with your audience using the PAS framework.
And, as you'll learn - it's something you should use for ALL your advertising and when you want your audience to take action or the next step.
Blog post and download is here: https://jonrognerud.com/facebook-ad-template-method/
It ultimately creates a better, stronger, emotional bond between your brand, product or service and the audience you are trying to engage with.
Facebook Ad Template: Psychological Triggers That Engage And Cause Disruption #chaosmap
If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
http://www.fbadsreview.com - Don't Waste Your Facebook Ad Spend Any Longer... (Get Ad Performance Back - So You Can Sleep Better At Night) #chaosmap
In this episode, I talk about the 4 benefits of joining fbadsreview.com and what you can expect from your Facebook advertising review.
The big question is this: are the FB ads working for you or not?
Our in-depth review (audit) will help you take the business to the next level, once implemented.
Warning: if you like the results, you might become a client! (and we guarantee results from the audit)
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
What are the best ways to apply content optimization strategies to engage users?
In this video training, I share what works in terms of engaging users.
And - in specific - based on your keyword, research, analysis and market discovery from previous broadcasts. (Take a look at the previous broadcasts!)
I also share what NOT to do when building out your content optimization strategies. Listen for that!
If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com/talk
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
Content Optimization Strategies That Your Visitors Will Love! #chaosmap
How Do You Discover Commercially Driven Keywords To Drive More Sales?
Here is the process and steps for finding buyer keywords for your e-store or website. It's a simple map you can use to iterate and collect data points.
This collection will allow you to optimize pages and content for buyer-centric keywords that drives the "right" traffic!
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this video, please give it a thumbs up 👍 ,subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
The lifeblood of any business, new or existing is... TRAFFIC!
Today, I'm going to share 6 exciting ways to get that traffic to your website, and so you can get more leads and ultimately... sales.
This is part of a speaking engagement I was asked to participate in for about 200 Amazon Sellers in Las Vegas.
I made some new updates, and presenting it here for you on the "Media & Marketing" podcast.
Interested in getting personally coached by Jon to develop new traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
QUESTION: Can Google Chrome Plugins help boost your productivity?
ANSWER: Yes, you are missing out!
However, what are the best ones to get started with?
Which ones do we use at the advertising agency to get a competitive edge and help our clients?
There is a vast marketplace via the Google Chrome Store that can help boost your productivity and results.
Google Chrome Store: https://chrome.google.com/webstore/category/extensions
However, there are many plugins that can slow down your browser and also annoy you, so make sure to listen to today's presentation for the best chrome plugins to use.
QUESTION: What chrome plugins or extensions do you use that I missed? Send an email to support@chaosmap.com and we'll review and add them.
--
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD: Website: https://www.chaosmap.com LinkedIn: https://www.linkedin.com/in/jrognerud Facebook: https://www.Facebook.com/chaosmapmarketing