re:VERB - Digital Marketing, Tech, Travel: Recent Episodes
VERB Interactive
Want to impress your boss, help your clients, or just learn something new? re:verb is the marketing podcast you never knew you needed, until right now. This podcast will explore industry trends, innovative thinking, and keep you up to date on all things digital. Brought to you by the industry leaders at VERB Interactive, re:verb will bring you the news you need to drive conversions, slay your social, and create captivating content. The VERBs that matters most today? Listen, Learn, Implement.
On today's episode we chat with Rob John, Membership Director at The Content Marketing Association in the UK about why your brand or agency should be submitting yourself for marketing awards.
Content Marketing Association: https://the-cma.com/
As always, thank-you to our sound engineer Michael Ouellette!
We are joined by Jodi DiSalle, the VP of Marketing and Communications with Experience Kissimmee and Cori Powers, the Director of Marketing and Communications for Visit Frisco to talk about how brands and organizations can best work with agencies, what pitfalls to avoid and what qualities they look for in agency partners.
For even more work from home tips and tricks, check out our Ultimate Guide to Working From Home.
Don't forget to check us out on Instagram, Facebook, and Medium.
Ever had a moment where you felt like you didn't know what you were doing at work? You might've been experiencing Imposter Syndrome. Find out more on this episode featuring Krista McLellan, Senior Copywriter and Content Strategist.
Wondering how your brand can take advantage of the most lovely holiday of the year? In this episode, Digital Media Consultant Cassey Deveau and Project Manager Janelle Gilbert cover unexpected audience segments, spending trends, and so much more to get your brand feeling the love this Valentine's Day.
A special episode to celebrate International Month of Creativity, we're sharing our favourite tips, tricks, apps, and podcasts that help us move past blocks, brainstorm exciting content, and inspire ourselves when we're feeling tapped out of creative energy.
PSA: Do not create your content calendar without listening to this first! Our final episode of the year, and the decade—joined by Alex Archibald, Social Team Lead and Katie Macmillan Social Media Strategist here at VERB, we're running through our predictions for marketing in 2020.
Joined by Courtney Richardson, and Chelsea Richardson, Social Media Coordinator at VERB Interactive, we reflect on how much marketing has changed over the past ten years as we head into the new decade. From the creation of social media apps, and the necessity of data-driven strategy, to the rise of the influencer, it's been a wild time, make sure you're all caught up heading into 2020. One long episode to recap one long decade.
In this episode, we chat with Craig Place, SEO Strategist here at VERB Interactive, about Share of Voice, what it means for different marketing channels, and how it can be used as a great metric for understanding the competitive landscape of a search engine results page.
A new age of Influencers is on its way, Tik Tok is making it easier to make money on the platform, and Google is letting us get more granular with our audience targeting. In the sixth instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and paid media, content marketing, and travel.
In this minisode we chat with Stephanie McGrath, VP of Strategy, Emmanuel Xidos, Digital Marketing Strategist, and Taylor Stokal, Manager of Digital Media Accounts Strategy, about the importance of awareness and the fun it brings to the funnel.
Warning—this podcast might be haunted 👻. Are users ghosting Tik Tok? Sneaky (and scary) fake apps might be possessing your favourite apps, your Google Home is in the mood to "get spooky", and we know the scariest haunted houses you want to travel to this October. In the fifth instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and paid media, content marketing, and travel, but this time it's all Halloween themed.
In this minisode we chat with Janelle Gilbert, Project Manager at VERB Interactive, about what nostalgia marketing is, why it works, and how brands can capitalize on it.
In this minisode we chat with Adam Barrett, Digital Content Strategist at VERB Interactive, about @percy_doodle, his sweet, lovable dog, who is also the most famous dood that Adam knows! Hear more about this paw-some Instagram influencer and the ways he spreads joy on social media.
In this minisode we sit down with Ashley Corbett, Accounts Coordinator here at VERB, to talk about avoiding the rut, mixing up your routine, and keeping your mind fresh inside, and outside, the office.
In this minisode we sit down with Claire Quirion, Accounts Coordinator here at VERB, to talk about working in a stressful industry, how to manage your stress, and alternatives to traditional stress-relief methods.
You'll soon be able to clear your FB history (for real this time), well-known chip brand LogoGoesHere drops its name in a new campaign, and Instagram is stealing some more of Snapchats mediocre updates to try and make them work on the platform. In the fourth instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and paid media, content marketing, and travel.
In this minisode we sat down with Kate Bray, Influencer Manager, and Katie MacMillan, Content and Social Strategist, here at VERB, to chat about managing brand partnerships, how to make them run as smoothly as possible, and what they've learned along the way.
In this minisode we sat down with Cassey Deveau, Digital Media Consultant and Mount Saint Vincent University co-op student turned permanent employee, and Jordan Boyd, a current co-op student in the role one year later, to chat about internships, "real jobs", and what the workplace is like after university. Get the inside story on how they ended up at VERB, what they do on a day-to-day and their advice for students, recent grads, and other young adults looking to transition into the industry.
Instagram is making managing your stories mentions so much simpler, Youtube is keeping the video content king crown, and a viral mom wants Millenials kicked out of Disneyworld. In the fourth instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and analytics, content marketing, and travel.
In this special extended episode, we chat with Gerard Gale, a Social Media and Content Strategist, and Emmanuel Xidos, a Digital Marketing Strategist at Verb Interactive—who are both also lifelong Raptors fans—about the Toronto Raptors team history, most memorable moments, brand identity and social media presence, and dive deep into this year's Championship run.
In this minisode we chat with Kate Bray, our in-house Influencer Manager at VERB Interactive, about the rise of the micro-influencer and how and when brands should get involved.
We rate the best and worst NBA Championship finals ads, Instagram's Explore page is getting some new "ad-ded" features, and Kim K's new brand gives us serious #KIMOHNO vibe. In the third instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and analytics, content marketing, and travel.
In this minisode we chat with Stephanie McGrath, VP of Strategy and Amy Wheaton, Director of Content Strategy at VERB Interactive, about hiring for the right fit, celebrating resourcefulness, and fostering positivity.
We consider breaking up with iPhone, Facebook gets betrayed by one of their own, and we say RIP to the Instagram aesthetic. In the second instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and analytics, content marketing, and travel.
In this minisode we chat with Stephanie McGrath, VP of Strategy at VERB Interactive, about the Path to Purchase and why it’s important for every brand.
IGTV gets a facelift, Twitter gets in trouble, and Apple Pay gets some shiny new perks. In the first instalment of this monthly series we cover trending topics and current news in social media, tech, SEO and analytics, content marketing, and travel.
The podcast you never knew you needed, until right now. Don't miss our first episode going live on Monday, May 6, 2019.