The World Class Agency Podcast: Recent Episodes
Mark Worrall and Sam Hunter
Mark Worrall and Sam Hunter take you through all the strategy, advice, tips and tricks that can take you from a great agent to world class. Featuring interviews with some of the leading agents in the UK and beyond, we hope the content delivered brings a positive change to your mindset and a positive change to your business.
Frustrated by client confusion during the sales process? This episode of World Class Real Estate tackles the knowledge gap head-on! Join us as we discuss what clients don't know about buying and selling, and the biggest pain points they face. Learn practical strategies to educate your clients, streamline the process, and create a world-class real estate experience.
In this episode, you'll discover:
- The surprising knowledge gaps clients have about house buying/selling.
- How to uncover hidden client anxieties during sales progression.
- Actionable steps to educate and empower your clients for a smoother transaction.
- Proven tactics to boost client communication and satisfaction.
Stop client confusion in its tracks. Tune in to World Class Real Estate today!
This week on World Class Real Estate, we're taking you Down Under! Industry guru Stephen Brown and tech titan Luke St Clair, fresh off their trip to the Australian Real Estate Conference (AREC), share their insights on the latest trends and strategies from the Oz. They also delve into their experiences visiting some of Australia's top estate agents.
Join us as we unpack:
- Key takeaways from the AREC
- Innovative practices used by Australian agents
- How to adapt these ideas for your own market
This episode is packed with actionable advice and insider knowledge for estate agents looking to elevate their game, regardless of location. Don't miss it!
Ever wonder what it takes to break free from the corporate ladder and become a top real estate agent? This week on World Class Real Estate, we chat with Dan Cohen, the powerhouse behind the brand new Midlands agency, YOU, Me & Property. Dan shares his inspiring journey, from climbing the corporate ranks for 11 years to striking out on his own with a fire in his belly. This episode is packed with actionable insights and raw passion, proving that success can be built on adaptability and a genuine difference-making approach. #RealEstatePodcast #AgentSuccess #YOUMeAndProperty
On todays episode Ian puts Mark on the spot to deliver his answer of what world class looks like in 2024 after 244 episodes of this podcast. This leads to a conversation that content marketing, fees and how you can deliver value on a regular basis to become world class.
Jacob Secco has been in real estate for more than 20 years and has well and truly earned his reputation as an expert in his market. His strong negotiation skills, professionalism, and excellent communication abilities set him apart from the competition, making him the go-to agent for buyers and sellers alike.
Todays guest is an estate agent turned Google expert and offers listeners insights into what benefit Google Ads can have for your business. He discusses in depth the most common mistakes estate agents use when advertising on google and gives advice on how you can avoid them. If you have tried and failed with Google Ads this is a great episode to learn how and why you went wrong and how you can avoid the same mistakes again in the future.
Manos Findikakis brings a wealth of experience from owning and operating businesses since the age of 18 and he understands that action, innovation and creativity are crucial in any real estate offering to separate your business from the pack. He is the founder of Eview and Agents’Agency, which has evolved to be Australia’s first and leading multi-brand real estate network. His energy, enthusiasm and integrity are clear from the moment you meet him and shares an incredible amount of value during this episode
Todays guest came at estate agency from the top down rather than the bottom up like a lot of estate agency owners and joins us to discuss his thoughts on entering the market as an estate agent for the first time as a business owner. He is a multiple business owner and business coach who brings insight and learnings from different industries to apply them to his business based in Warrington.
Chayse Jones, joins the show to talk through some fresh lessons surrounding life and business as a Buyer's Agent, how Happy Buyers Club has been set up, what's gone right (and wrong) from day one and how simple it actually is for any real estate agent to immediately differentiate themselves in any market.
If you could add 25% to your turnover would you be interested in finding out more? That is exactly what Bryan discusses with Ian and Mark today along with a number of golden nuggets you can take and easily implement to improve your business.
Is the high street dead? How is video production and consistency like a snowball and how key is communication to world class real estate? Today is the first episode that Ian, Sam and Mark get together post rebrand and it's a banger!
McGrath agent Cayle Blaxland joins the show to firmly kick off the international flavour. Cayle is respectful, self-motivated and passionate about his local market and is one of the best agents in the McGrath network. Anyone who says they have ‘Phil Dunphy energy’ is always going to be a friend of this show.
Exciting news on this weeks podcast as 2 become 3 and new plans are announced to expand and grow the podcast internationally to deliver more takeaways for the listeners.
Ian Macbeth joins Mark today to discuss the recent WIEA conference, reservation agreements and if it is still possible to generate multiple offers in the current market.
Today’s guest has just returned from a trip to the US to study world class real estate over there. His group is the reigning sales agency of the year at Best Estate Agent guide awards and star of the Tom Ferry and Now BAM podcasts. There’s no doubt he’s bigger than this show now and he’s only here to pump his podcast numbers up for 2024, we are 9/50 for the year,
Today is a World Class Agency first, but you will have to listen to find out why. Sam and Mark discuss the most important meeting of the week and how you can increase your chances of success in that meeting.
On todays episode Sam and Mark discuss their contrasting start to the year and how sometimes life throws you unexpected challenges. In the face of such challenges it might not be possible to stick to your plan, but recognising that some things in life are more important than a business and fitness plan is key to allow you to move forward successfully.
Todays guest has worked in some of the best performing sales offices in the UK and has experience dealing with some of the most expensive properties in the country. He started his career at Foxtons, before making the move to Knight Frank where he spent 10 years consulting high net worth clients on their letting requirements. A move to help setup the Sports Desk followed dealing with the rich and famous including high profile premier league footballers. The success of the sports desk in a relative short space of time gave him the confidence to go out alone and now Director at Sothebys he joins us today to discuss his journey and all things real estate.
With Sam unavailable for a couple of weeks this episode we introduce our new co-host for the next few episodes. This gentleman offers plenty of key takeaways as he discusses how he utilises his time to run 5 separate businesses and dominate the self employed estate agency model in his area.
Making his debut on the world class agency podcast, today's guest comes armed with near on 30 years of estate agency experience. corporate high street, independent agency, online agency, self-employed, he's seen, and more importantly - he's done, it all. he's the Leader of the fastest organically grown estate agency business the UK has ever seen and he's promised us today won't just be a sales pitch to our more experienced listeners...
To finish off the January series on important tasks to focus on and build consistency for in 2024 Sam and Mark discuss the most important buyer management tasks and how sometimes doing the basics consistently is enough to stand from the crowd.
Are you wanting 2024 to be the year you retain more clients and stop losing them for the next agent to sell them? Mark and Sam discuss the top 3 vendor management tasks that you can focus on to improve your performance this year and achieve your own and your clients goals.
Today Sam and Mark are not reinventing the wheel, but providing value around your prospecting activity. If you do these 3 things consistently in 2024 you will have a good year!
Have you started the new year with ground-breaking resolutions and a desire to create a new year new you? Do you need to?
Sam and Mark discuss starting the New Year and how we can simplify life as a real estate agent by establishing what the 3 most important prospecting and vendor management activities are and how we can concentrate on these through 2024 to have a fantastic year.
Taking action is the biggest thing you can do to ensure a successful year and the text Sam discussed during the episode was from Tom Toole: https://www.instagram.com/tomtoole3rd?igsh=aTZqZW04aHVvdHVx
When we thought about who we should have on for the last episode of 2023 we couldn’t look past the man with the most popular and most listened to episode of 2023, back for his third appearance on the show, and to accept his WCA MVP for 2023 trophy...
For the first time on the world class agency podcast we welcome back the same guest in back to back weeks. Jason Cannon, here to do the double, if we didn’t have a guest booked for next week you’ve might’ve been on for the treble.
Today's guest is a longtime friend of the show and joins us with over 5 decades of property & business experience. He has moved 1000's of clients, managed 1000's of landlords properties, and now helps multiple million pound + businesses to thrive. Coach, mentor, trainer and consultant, he does it all.
To conclude the recent mini series on how agents can improve their conversion rates Sam and Mark discuss the tactics agents can employ to get more sales agreed converted into exchanges. With preparation and communication two key factors discussed this episode is full of simple and practical advice you can implement immediately.
During this episode Sam & Mark continue the conversation on improving conversion rates with this week focussing on instruction to sales agreed within 6 weeks. If you are looking to improve your performance next year, but worried that the amount of leads will be steady or even less this series is one you dont want to miss.
Today Mark and Sam answer a listener question about ways to improve your conversion rate and go deep on the before, during and after of a valuation appointment and how you can improve your performance to improve that conversion rate.
Following on from the conversation last week about options on how you approach the end of the year this week Sam and Mark discuss what 3 calls you need to make between now and Christmas to setup a successful 2024. A short, sharp episode that provides practical advice that costs you nothing to implement and will make Christmas dinner taste a little bit sweeter.
As we turn into the final stretch of the year are you putting off making changes until the New Year? Mark and Sam discuss the importance of taking immediate, but more importantly consistent action and how those actions don't have to be extreme to compound and generate results.
Joining this show this week is the main man the Beds, Bucks and Herts counties. He’s 12 years into the journey of building a real estate business that continually gets better with age. He’s the kind of agent who practises everything he preaches and is proof that immediate, then consistent, action is the only way to generate incredible results. James Kendall, welcome back to the world class agency podcast.
Today's guest is an entrepreneur, a twice best selling author and a business growth expert with over twenty years experience in that exact space. His passion is helping business owners grow to unlock their potential and build a life that they deserve. He’s helped over 500,000 business owners from all different sectors and now has a passion for helping estate agency businesses build to grow.
For more details on the bootcamp Royston is hosting along with Perry Power see below:
What if you could consolidate your learning and businessplanning in 2 days?
Well, you can if you attendthe Built to Grow Bootcamp 2.0 on Wednesday 22nd and Thursday23rd November.
To book on and for moreinformation, click here
Sam and Mark today look at the opportunities that exist in the market place today as an answer to a concerned listener who has contacted them with a question about the current market. How are you making the most of these opportunities both internally and externally?
Sam and Mark today discuss how you make a property stand out to potential buyers as the available stock on the market For Sale is increasing. A increased amount of competition means you have to really appeal to the potential buyer pool and today is the day you learn why you want your properties to be like a dog whistle!
Sam and Mark discuss how agents can leverage the conversations they are having every day to produce easy, relatable content for social media and Sam shares a story of exceptional customer service from an agent he recently spoke to in Australia.
Tanya Baker is back to co-host the show this week. We touch on (of course) social media and the power of authentic, personal brands, what a 'real' (estate) relationship looks like, and Tanya she's some personal stories of how she's overcome adversity to find confidence in her true self and why that's a major part of her continued success. A fantastic conversation. Thank you, Tanya!
Today’s guest brings with him a unique story of market disruption, digital transformation, client first ethic all combined with some good old fashioned estate agency practice. He’s taken two businesses from ideas to being acquired by private equity and a PLC and now works with another great, long standing agency group to drive their growth.
Now is the time to take action if you are a house seller who is looking to move this year. Sam and Mark discuss how agents can create urgency by using the time of year and what discipline looks like if you want to be a good, great or World Class Agent.
In life and agency small changes to lifestyle and habits can make a big difference and help you towards achieving your goals. Sam and Mark discuss a few ideas of small changes that you can implement immediately at no cost that will help you generate additional momentum towards the end of the year and beyond.
Sam and Mark discuss the latest Rightmove House Price Index and how agents can take National news and make it relevant and entertaining to their local market. Also faced with a listener question this episode provides advice about marketing content, pricing and team motivation.
Mark rejoins Sam this week as we discuss how we can build more trust for us as individuals and for our industry as a whole and how surrounding yourself with people better than you in sport/work/life can lead to the improvement you are looking for.
Simon's back for part two of his secondment away from the 'Opening the Gates' podcast. He talks through the first 5 months of his business and how momentum has played a huge part in his 'overnight' success.
Simon Gates returns to co-host the show while Mark is on a family holiday. Simon and Sam sum up the recent Ashes series and how test cricket draws parallels to world class real estate; and Simon shares two very different experiences friends of his have had both buying and selling recently. It's always a good chat when Simon stops by and this episode is no different.
Today’s guest has been an estate agent for the past 22 years and ranked as the best in the country for the last two. She credits her success to her having a property obsession and today we’re going to find out what that really means.
Today’s guest is one of Australia’s most high profile and successful real estate agents. He has ranked as the #1 agent in the McGrath group for a decade and shows no signs of slowing down. He credits a positive mindset, hard work and understanding and leveraging the law of attraction as the reason for his consistent results. He’s recognised by real estate agents all over the world as a thought leader and we are privileged to have him join us. If you want to listen to
If you want to find out more about Mat and what he does check out his 31 minute platform: https://31mins.au/ or his agent school: https://agentschool.com.au/
Matt on any other podcasts we have featured a few below:
https://podcasts.apple.com/au/podcast/the-31-minute-podcast/id1495731760
https://www.listennotes.com/podcasts/agents-only/the-mat-steinwede-s9A30o1Vz6n/
https://thestoryboxpodcast.com/podcast/episode-12-from-homeless-to-no-1-with-mat-steinwede/
https://podcasts.apple.com/au/podcast/flamingo-sundays-045-mat-steinwede/id1497783389?i=1000601586347
What have we learnt since we started recording the podcast that has helped us improve our performance in business and in life? Sometimes done beats perfect, just listen back to our first ever episode if you need proof of this, amongst other key learnings. Thank you for listening and here's to the next 200!
As Australia stoop to a new low to disgrace the world of cricket Mark and Sam discuss how you can having a listening presentation instead of a listing presentation and how this could help you learn more about your clients than any of your competitors. Revisiting existing stock to review both current marketing and your own individual performance is also discussed at length to help you have courageous conversations with clients who might be thinking of giving notice to your agency.
Today’s guest is well known amongst industry circles and his agency is well known across their local market too. He’s coming up to 20 years in estate agency and nearly 14 of them as a business owner. He’s part of a breed of modern agents that embrace collaboration and technology in combination with old school, proven estate agency. Not just for winning new business, but in where it matters, getting great results for his clients too. In fact, the first thing anyone reads on his website is that his company, and his agents, are memorable for the right reasons. From junior neg in 2004 to business owner and leader in 2023 todays guest provides insight and numerous takeaways on leadership and agency.
Today’s guest is a highly experienced estate agency and business leader, with more than 30 years in the industry. He has a particularly strong entrepreneurial background ably supported by a flair for organisation and structure. He’s grown and lead teams in all aspects of agency; as a business owner, Franchise Director and MD for a large corporate - all of which has lead him to his current role as CEO of the Guild of Property Professionals.
Losing out on potential instructions is part and parcel of the game, if you want to win you have to be prepared to lose. This is the conversation that Sam and Mark have today when discussing how to deal with rejection when trying to encourage sellers to change agents. Going forward to basics is another topic of conversation with Sam delivering a checklist of basic actions agents can take that will improve the success of estate agents in any market, particularly one that might be a little uncertain.
Sam and Mark go deeper on takeaways from AREC 2023 with a discussion around asking for referrals and how a one word response said in the right way can lead to more business that costs nothing. The tiny, narrow boring track that is walked by some of the best agents in the world is discussed along with how you can run the plays that work.
Sam spent the weekend at AREC (the Australian Real Estate Conference) and takes 20 minutes to walk through some of the points that stuck with him most. Hear what Reece Witherspoon, Rich Roll, Ryan Serhant and some of Australia's best agents had to say.
Today’s guest needs no introduction, but he’s getting one anyway. Here are just a few words used to describe him by his peers: Coach, Mentor, Legend, Gentleman, Inspiration, Boss, Father figure, friend. In fact, he is held in such high regard that we’ve even moved the time of this recording just for him. You do that when you get access to more than 25 years of world class estate agency knowledge and insights. Somehow it’s only his second individual appearance on the show.
Following on from the episode a couple of weeks ago around creating urgency today Sam and Mark discuss how you can take your clients on a journey with you and demonstrate how you will create urgency and demand for their home. Todays episode includes a number of ways to answer the question why are you different, simply by demonstrating rather than having a pre planned script, if you can 'show your workings' you can clearly explain to your clients why the investment in your services is worthwhile.
Today Sam and Mark discuss two very different examples of customer experience, what as agents we can learn from them and how they leave the customer feeling. It is important to make a difference to people in their moment, not 12 months later as Sam will explain.
We still get feedback from listeners that today’s guests' first appearance on the show is one of our best ever conversations. We’ve been fortunate enough to get to know him more and more since then and we’re grateful he’s taken the time today to sit down and share more of his passion, his experience, and his thoughts on the industry and the market today. He’s self described as ‘real estate obsessive’ and when you’re a developer, agency coach and agent yourself, you live up to that moniker - 365 days since his last appearance and for the first episode in May.
We love it when fellow listeners put forward potential guests to come on the show and today's guest name has been mentioned more than once. He’s been described as driven, committed and honest and with adjectives like that we simply had to sit down with him. After cutting his teeth in the competitive central London lettings market, he started his own business in 2016. Since opening he has established his agency as the number 1 agency in my old hood of inner North London purely from an ethos of empathetic service leading to great results. Culture and community are close to his heart, and when we heard he motivates his team of 35+ through encouragement rather than fear we knew he’d be a hit with our audience.
Todays episode details how you can use urgency to stand out against your competitors and as the A-Z of the characteristics of a World Class Agent continues; one of the most important characteristics for not just agency, but life is discussed by Sam & Mark.
Returning after Easter the market is feeling more positive, we get an update on Marks tough conversation with his client and list K-O of the characteristics a World Class Agent has.
Today Sam and Mark talk silver bullets, what is your reputation and continue discussing the A-Z of the characteristics of a world class estate agent.
A is for...... Today kicks of a series of conversations between Sam and Mark about the characteristics that are a common theme in our guests over the last 3.5 years, is there 26 of more characteristics that agents can judge themselves on as they strive to go from good to world class?
Sam and Mark discuss none negotiables in estate agency and how you can turn a negative news story into a tool for building and enhancing relationships with your clients.
Today’s guest was determined to wrestle back his crown for the most appearances on this very show and you wouldn’t believe it, but this conversation happens to line up serendipitously with the launch of his new business. If you’ve been around since episode 9 way back in 2019, this’ll be the sixth time you’ve heard his dulcet, middle England tones, and if you’re a listener of our show, you’re probably listening to his too.
Looking back at some of the most listened to episodes of this show over the last three years, one of the commonalities across all of them is that the majority of those episodes were with guests who were recommended to us by friends of the show - you guys, our listeners. So with that said, no pressure on today’s well recommended guest. She joins us with over a decade of experience in estate agency, and now focuses her passion and energy on providing agency sales and leadership training programmes routed in Positive Psychology, to empower agents to grow, perform and succeed at work.Character Trait questionnaire - https://www.viacharacter.org/CNichola Denman - Your Mindset Matters - info@yourmindsetmatters.co.uk - https://www.yourmindsetmatters.co.uk/
What happens when a psychologist moves house? Today we discuss if they able to overcome the highs and lows of the house selling & buying process, the dangers of making a promise and the language you can use and tactics you can employ to ensure your conversations on pricing properties are positive.
Unless you’re living under a rock, or have avoided all forms of social media (even clubhouse back when that had its moment) you will have heard of, and probably learned from, today's guests. They’re a dynamic duo of a failed lawyer and an ex-policeman who are now well known consultants, mentors, leaders and perhaps most importantly, no bullshit estate agents. It’s fitting that this is episode 180 because if they weren't world class estate agents, they’d look the part up on stage at the darts.
Mark's got a romantic episode off so Sam walks you through tips on making the most of strategic partnerships, the perils of overpricing (for your clients), making a list of things to give up to boost your results and why you need to market as if your life depended on it.
You know you’ve made it as a niche UK estate agency podcast when you get people contacting you to come BACK on the show because it’s their preferred form of message distribution when it comes to getting the world out to the best agents in the country and today’s guest has done exactly that TWICE now. We are contractually obligated to have him back for his annual appearance.
Today’s guest is somewhat of an enigma. You see, when we do our research for this show, we journey down the usual roads to build a picture of the person sitting on the other end of mic, but this gentlemen, for all his success, is somewhat of an online ghost. He describes himself as a Dad, Husband, Estate Agent and Football Fan and those in the industry closest to him have dubbed him ‘the wise one’ - today we find out why
Today’s guest was our second guest back in 2020 and he’s our second guest 2023. When we say we have no words to describe this gentlemen it’s not because we can’t find them, it’s the fact that this is his fourth appearance, third solo, and we simply have no words left. Lucky words are what he does for a living. Sponsored by revvis.com
Back for his second spot on the show, today’s guest will be well known to many of our listeners. He’s lived agency for the better part of 15 years. He’s a multi award winning, qualified elite performance coach for Estate Agents and believes the right mindset can unleash incredible power both in and out of business. Given January is all about planning for the best version of the future you can imagine, we thought this was the perfect time to have him back. This episode is sponsored by revvis.com a interactive real-time rendering design and walkaround tool which brings new build projects to life.
Back to kick off 2023 with a bang. Sam & Mark discuss the importance of accepting the press headlines and communicating the context to our clients. Compare the current market and potential drops in price to where the market has come from. When the economy sneezes the property market catches the cold, but it is also the first to recover. We go deep on the importance of accepting what we can control and how to take action to move the needle and make 2023 a successful year in real estate.
Today Sam and Mark discuss 3 episodes that listeners can go back and revisit to ensure they start 2023 with a bang and overcome what looks set to be a challenging marketplace. This is the last episode of the year and we will be back on Tuesday 10th January, thank you for listening this year and Merry Christmas!
With 3 weeks of the working year remaining Mark and Sam discuss what 3 things you can do to end the year strongly and set yourself up for success in 2023. It is too early to switch off and your actions over the next 3 weeks could make a significant difference to your performance next year!
Some stats about today's guest: 16 years in the industry Business owner and successful business seller F&Cs #1 global operator in 2020 and number one in London in 2019,2020 and 2021 Over 6,000 followers across social media Coach and mentor to manyWith a wrap sheet like that it’s no wonder we’re excited to sit down with him today.
We’re joined today by a first time guest who’s nearing his 20th anniversary in the industry. It’s in the last few years of his career that he’s had a laser like focus on marketing, branding, personal brand, video and that’s seen him dominate the luxury market in his local area. He’s here today to talk us through his wins, his challenges and more
As the year draws to a close in a quickfire episode Sam and Mark discuss the context of the changes in property values and the conversations you can be having with existing and potential clients to get them sold before Christmas.
Today’s guest has gone from plastering walls of flats with her dad during her lunch hour at 11 years old to being the managing director of one of the best estate agencies in all of the UK. She’s loved property and estate agency from her earliest years, you might say it’s in her blood ,and today she continues to drive better marketing, better service, better culture and ultimately better experiences for both her team and their clients and we are thrilled to get the chance to pick her brain today.
Today’s episode is long overdue and one we are very excited about. Our guest joins us with 18 years experience in agency world. She understands the value that all of corporate agents, independent agents and suppliers of all forms bring to the sales, letting and moving process. It is said that timing if often everything in life and I genuinely don’t think we could have timed this conversation any better.
It's not all doom & gloom out there! Today Sam and Mark discuss how the action you take over the next 8 weeks can dictate your success in 2023. Topics discussed in this episode include: good news stories, the power of communication at uncertain times and a task for you to help you hit your goals towards the end of this year and beyond.
Today’s guest joins the show for his second appearance, nearly three years to the day from his first time around. He’s an expert in estate agency, as well as both trade and the wider media and we’re here to talk about why the media does its best to scare the world into submission, and how to make sense of the sensational. It’s the estate agency Frost v Nixon, less left vs right, but forward for all. Russell Quirk, welcome back to the world class agency podcast.
Today’s guest started his career in estate agency in the late eighties as a Trainee Negotiator. Over the years he’s worked for both corporate and independent estate agents before joining Green & Company, where he’s now the joint managing director, in 1997. His ambition is to ensure that his business and his agents strive to offer first class service that enables his colleagues to serve their clients in all property related matters, and in the process, exceed the expected level of service and results.
Who reads or watches the news? Today Sam and Mark discuss some headlines from the last few days and most importantly how agents can and should react to them so they can be successful regardless of what the media are writing. How much does an agent need to know about what the media are reporting and when should this be communicated with their clients? Spoiler alert- This is a positive spin, not the negative rubbish you could read over the last week!
Are you a hunter or a farmer? Good estate agents know when is the best time to hunt and when to farm. As we enter October Sam and Mark discuss the merits and techniques of both to generate new business for the rest of this year and next.
The eyes of the world have been on The Royal Family as they attempt to mourn Queen Elizabeth over the last 10 days and they haven't missed a beat. The funeral has been 20 years in the making and her reign of 70 years makes her the longest serving monarch and is unlikely to ever be matched. Mark and Sam discuss the funeral, her reign and what lessons we can learn about estate agency, but more importantly life in todays episode.
Have we resolved the cold war between estate agents and conveyancers? Maybe not just yet, but Sam & Mark discuss the key learnings from the last few weeks and why it is so important for an agent to be an expert in emotional economics. To wrap up this weeks short sharp episode we discuss how a football formation can form the bedrock of your prospecting moving forward.
Completing our three part series about the estate agent, solicitor cold war, today we’re joined by a women who’s been involved in the property industry for nearly 30 years. She’s done just about everything in estate agency and has been working with agents and their chosen partners for the last decade, with a massive focus on getting agents and solicitors to work better together. She was referred to us as the “perfect person as she speaks both languages fluently.”
Today’s guest has been involved in the conveyancing industry and has been leading the conversation around ways both the conveyancing process, and the solicitor/agent relationship can be improved, for 15 years. He values outstanding relationships, high class service and leveraging technology and he’s here today to continue our series of ending the agent vs conveyancer cold war!
Today’s guest joins us to kick off our in depth series on the relationship between agents and conveyancing solicitors and how that might be improved in the short, medium and long term. She’s sat on both sides of the fence and currently heads up agent training for one of the largest conveyancing firms in the UK.
Returning for his second guest appearance on the show, today’s guest continues to drive innovation and share best practices within our industry. He’s part of a community of agents that live and breathe their profession and it’s that passion that drives his mission to improve estate agency. You know what he shares works because he’s tried, tested, refined and improved it within his own business first!
Today is technically our guest's second appearance on the show but it marks his first as a solo appearance. In an enviable 35 year career, he’s run areas, regions and entire large estate agencies and now spends his time doing all he can to end the fall through epidemic that plagues our housing market. He’s an award winning real estate coach and he’s on a mission to improve the home buying and selling process.
Today’s guest joins us in the midst of a 7 year career where she has continued to surpass all expectations set by herself and those around her. She’s worked in high street estate agencies in Leicester and North Leicestershire and is now a partner with Hortons in Loughborough. She believes in todays world all properties should benefit from premium marketing and a modern estate agent.
150 Episodes feels significant, but rather than recap as we have done in the past at milestone episodes we wanted to provide some real value than you can learn from immediately. Today we talk about some very current factors in the market; the importance of pricing, managing the time it takes to complete a transaction and a good old favourite prospecting.
The internet movie database lists the best sequels of all time as the godfather part 2, the empire strikes back, terminator 2, the dark knight and so on. Today’s guest, although participating in an entirely different medium, joins us with intentions to be held in similar esteem. Last time he was here he talked about doing a job that your mum would be proud of you for and today he’s back to go deeper into what buyers, sellers, landlords and tenants need now more than ever. In the immortal words of Mark Morrision, it’s the return of the Matt.
2022 marks our guests 12th year in property. He’s responsible for the training and performance of a group of 9 offices and 35+ colleagues across one of the Midlands’ most well-established and respected firms of property specialists. He prides himself on the two things every seller wants most, high prices and fast results.
Today’s guest is fascinated by three things: football, space travel and nice houses. After realising at a pretty early age that he wasn’t going to make it as a footballer or an astronaut, he decided to embark on a career in the property industry. Since 2014 he’s acted as a buyers agent, sales consultant and now heads up the sales team at Rexlabs
Today we’re joined by an agent who comes highly recommended through friends of the show. He learned his craft with Foxtons through the 2010s and is now a director of his own independent agency which in just two short years has gone from a cold start to a market leader. He’s here to talk us through his journey and more.
Simon Gates is back to co-host yet again as he completes the perfect World Class Agency podcast hat trick as he shares insights from a 15 year career on what world class prospecting looks like to him.
Making her debut on the show, today’s guest joins us just as she completes her 7th year in estate agency. She’s done both sales and lettings across corporate and independent life and now runs her own successful business as part of the Keller Williams group. She’s gone from strength to strength throughout her career and today she’s here to tell us how.
Sam and Mark discuss two very different customer service experiences they've been involved in over the last week and how you can turn challenges into opportunities. If your customer service has slipped in a busy market, this episode is a key reminder just how important it can be for your business and how focussing on the basics can make a huge difference.
It’s a big welcome back to today’s guest and friend of the show who joins us for his second shot at answering the killer question. He’s runs the GoTo Group, looks better after a 10km run than before it and is here to talk about a great initiative happening amongst the industry now to support the tragedy in Ukraine. If you want to support the agents running/cycling/walking in May please visit: https://www.justgiving.com/team/milesforukraine and if you would like to get involved you can join the WhatsApp group: https://chat.whatsapp.com/Irx6PCEGH2i7jJJF9agjdw
Having been in the industry since 2010, today’s guest has experienced various markets and handled property transactions ranging from 1 bedroom apartments to expansive country estates. From this experience, he believes that no two property transactions are the same, meaning that the marketing, selling style and management should be tailored specifically to each individual home and client and he’s here today to walk us through all of that and more.
This week Mark and Sam talk through two simple strategies, perfect for the current market, that have a radical effect on your overall stock numbers, listing performance and both seller and buyer expectation management when implemented.
If you want to know how to take more control of your market place and put yourself in the position as the ‘go-to’ agent in your patch, this is the episode for you.
Todays guest has had a bit of a love hate relationship with the industry, he has worked for national agencies at the lower end of the market, regional big hitters selling million pound plus properties and now is head of sales at a independent letting agent looking to build the sales side of the business. In Between all of that he left the industry for a while and rejoined one self employed model, before finding his ideal home and killing it with Perry at Power Bespoke, he joins us today to discuss his journey and what we can learn from some of the different business models currently operating in our industry.
Mark and Sam talk through how personality profiles like DISC, Insights, Myers-Briggs and more can have a transformative effect on not just yourself, but the relationships you have with those around you and how that directly impacts your business performance. We even talk through a few ideas on how using profile questions ahead of your valuations or listing appointments could help separate you from the pack of other agents in your local area.
Links to 23 different personality tests and ratings for each can be found here: https://www.workstyle.io/best-personality-test
As an agent in the current market what are you measuring? Do you measure lead and lag indicators, are you doing so consistently? Asking great questions is so important, but it is consistency that is required to get you into the position where great questions win you business, today we discuss some of those great questions, consistency (our favourite) and how you can stand out from the crowd by simply measuring your activity differently.
Todays guest has over 15 years experience in marketing, sales and commercial management and can provide more insight into me and MovingWorks than any guest we have had previously. Rachael is a chartered marketer with a background working for one of the North West largest full service marketing agencies. For the last 9 years shes suffered as my wife and we have worked together for the last 3 years when she joined love2move to provide marketing expertise. She has since transitioned over to the dark side and for the last 9 months has been building her own portfolio of clients and is already seeing phenomenal results. She joins us today to discuss the challenges of family business and why estate agents aren’t brilliant marketeers.
Making his second appearance on the show, our guest today joins us nearly a year to the day since his first visit and could perhaps be the first guest request we’ve ever had on. Last time he was here he said world class agency was putting your clients and your customers at the forefront of what you're trying to achieve. This time he’s here to talk a little on the good and bad of social media, how that plugs into customer experience and where he sees the market heading too. He remains review royalty and he’s just been given the title of Commercial Director at the ESTAS group.
The episode Ben mentions throughout - https://podcasts.apple.com/tt/podcast/e26-johann-hari-we-have-lost-our-connections/id1291423644?i=1000430618271
This week we're talking about what the current stock crisis really is, and how agents can turn it into almost endless opportunity; how the publics' expectations of agents has changed and how agents have conditioned the public to almost expect less (and why that makes it super easy to overcome); and finally, why having a look backwards might bet the catalyst you need to increase your fees for the future.
Today’s guest joins us with over 20 years of brand building and marketing experience across our industry. He’s driven marketing for Countrywide, Knight Frank, Keller Williams and is now the Global CEO for Fine & Country. He’s here to talk about brand, marketing, the market itself and how not only marketing trends are changing, but customer expectations are changing too.
Today Mark and Sam talk about the challenge of keeping your fees high whilst stock is so low. Whilst the temptation to lower fees in such a market is high this discussion will help you look to up rather than down.
Whilst Sam wanted to call this episode Mark has a lot to say, it isn't about Mark, but actually the wider stock shortage in current UK housing market. And yes Mark has run out of properties to sell, if you are in this position we break down what has caused it, what to do now and importantly what not to do.
Joining us today is a guest with over 22 years of experience directly in the property sector across portals, agent networks and review platforms. He joins us to talk about what business growth actually means and why it can mean many different things to many different agents. He’s an expert in both strategy and execution, a rare mix and for the last 5 years he’s been working closely with some the best in the property industry to maximise growth in their own businesses. Mal McCallion, CEO of Growtion, welcome to the world class agency podcast.
Sam and Mark discuss 8 of the most common themes discussed on the show, if you can master these traits then you will be taking a huge step to becoming a World Class Estate Agent.
Todays guest is well known and well loved in our industry and 2022 marks her 14th year supplying outstanding products and services to the estate agency industry here in the UK. She’s the sales director of Acabooom and a beacon for how supplier and agent relationships should work and a wonderful person to match, and on TOP of all that, she joins us 24hrs after getting her wisdom teeth out. See details of her fundraising page here: https://www.justgiving.com/fundraising/suzanna-mavity21
Today’s guest is someone very close to Sams heart. He’s been in real estate for over 20 years and has been a business owner, now one of the most successful businesses in an international franchise group, for more than 16 of them. Martin Millard is the Founder and Director at Harcourts Solutions in Brisbane and the bloke who taught Sam a lot of what he repeats weekly as his own on this very show!
With Sam returning to the hot seat this weeks episode has an international feel: We discuss: Aussie agents, are they as good as we think? How well do you know your 2022 numbers? Not being scared of earning more money, performance fees, why it's NEVER too late to plan and what the market has in store for this year.
Todays guest has the most famous quiff in real estate and comes from a family full of estate agents, which perhaps explains why she is so passionate about driving change in our industry. She launched her company just two years ago and in that time has established Broomham Recruitment as a household name and a go to business for anyone wanting advice on estate agent recruitment. As the host of The Broomham Podcast she uses it as a platform to highlight issues around mental health and diversity within our industry.
Todays guest is a man who over the last few years has gone out in search of bigger and bigger fitness challenges to overcome from marathons, to ultra marathons, triathlons to iron mans and ultra triathlons planned for next year. He knows a thing or 2 about sales and business growth as hes seen the recruitment business he works for grow from 10 employees when he joined to 90 this year, but today joins us to discuss how pushing yourself outside your comfort zone from a fitness perspective can have huge benefits to your professional life.
With Sam back in Australia Mark is joined by an industry expert who will sit in Sams chair for the next few weeks, Mark and ???? discuss the top 3 tech that you should consider implementing into your business and how to prepare for 2022 and beyond.
Today’s guest has been in the property industry for coming up to 10 years. He’s one of many leading the charge of ‘self employed’ agents across the UK, and splits his time between both training agents and selling million pound homes along the river in central London.
Sam and Mark discuss the built to grow bootcamp delivered by Royston Guest and Perry Power that Mark was on last week and the key takeaways that agents can take and implement into their business.
Today’s guest has been the marketing director for Surreys Largest and most successful independent estate agent for over a decade. He’s recently won the best estate agency marketing across the whole of the UK at the International Property Awards and is here today to share his thoughts on content marketing, website design, lead generation and what it takes to build and maintain a respected estate agency brand.
Today’s guest started his business from home in 2004, and has grown it over the last 17 years to be a four branch network with 32 staff. While he’s still out on the tools every now and again, he now spends more time working ‘on’ the business and looking at ways of growing and future proofing the agency in modern times. He’s probably still recovering from how many times he had to walk up the stairs to the stage at the ESTAS to win award after award!
Today’s guest is a friend of the show and joins us after binging the back catalogue over recent weeks and feeling compelled to come on and tell his story. He’s worked in agencies both as big and as small as they come and next year celebrates his 40th year in sales and now does extremely well in the South West London market. He describes himself as the least corporate, corporate estate agent, Craig Dougan from Barnard Marcus, welcome to the World Class Agency podcast.
We’re joined today by a man who’s chalking up his 11th year in property. He’s had experience in corporate agency, online agency, proptech, independent and franchise and today is consistently selling homes for street and area records in and around the best pockets of Surrey. He’s the head of sales for Century 21 Luxe Residential in Cobham, Shane Bay, welcome to the world class agency podcast.
Todays guest has spent the past two decades coaching and mentoring ambitious business owners and helping them fulfil their potential. He has built multi million businesses, is a best selling author and is now working with some of the best estate agents in the country to grow their business and running bootcamps along with Perry Power to share those ideas. To find out more about those bootcamps visit: https://roystonguest.clickfunnels.com/launch-page-11629897025562
Last weekend marked the return of the London Marathon and this weekend Mark is running his first marathon so today Sam and Mark discuss what lessons agents can learn from the long and arduous training process. When setting your mind on any goal it's important to give yourself the very best chance of achieving it and this weeks episode will help you do just that.
We’re joined today by a man who uses reviews to gain consumer data and insights to help his customers grow and retain market share. He’s a rightmove alumn and now spends his days helping agents understand what outstanding customer experience really results in with the ESTAS.
Today’s guest has been described on LinkedIn as “the best estate in kent” and in my memory, is the only agent I have ever come across that has a “Welcome” page on their website rather than an “about” which says to me they’re more about the customer than themselves. Special mention to Ashley Buckland of CWB Property for delivering the exceptional customer service that Warren mentions.
Sam & Mark discuss the challenges faced with valuing property in the current market after Mark got one very WRONG last week! How as agents should we react if we get it wrong, but still list the property? And what conversations should we be having with clients around price at what stage of the marketing campaign?
In a hat trick more famous than Peter Siddle on his birthday (Who?) or Geoff Hurst in 1966, today’s guest joins us for his third appearance on the show. He needs no introduction, so he’s not getting much of one!
Today’s guest says she’s “officially” been in estate agency since 2002, but like any good family business she was put to work a decade before dropping leaflets to make sure the Wembley community got their local property updates. She’s here to talk to about innovation, motivation and what she’s taken from her career so far to apply to the future and she continues to innovate and evolve her service.
Today’s guest joined the property industry in 2007 and quickly gained a reputation for succeeding through outstanding customer service levels and empowering his teams to own their roles. He became a Director of a large corporate agency in 2016 throughout the northern home counties.. After a stint working in Mayfair, his passion for his hometown of Milton Keynes led him back there to open Lion Estates under the umbrella of Keller Williams. Mirroring the world-class marketing and personal service of Prime London, he has quickly established his business as one of the top estate agencies in Milton Keynes and his team is #1 in KWUK for properties listed and sold, boasting a 97% instruction to sale ratio.
Back to full strength, warning don't listen if you're not ready to hear the C word! Is it too early to start the countdown to Christmas as we try to establish how long your clients might have been putting off selling?
Ben Taylor is the CEO of Keller Williams UK. He's passionate about transforming the property industry. He sees the future of estate agency as being that of relationship based, trusted professionals right across the UK. You wouldn’t back against that future given he’s had a storied career across some of the best names in agency and has held MD and leadership positions for 20+ years. He’s here today to talk about the past, present and future and share a few valuable take aways you can you in your own business, staring today.
Spencer Lawrence says he’s seen a thing or two in his 24 years in the Lettings business and it’s the new challenges that excite him most for his next 24. He says renters have new priorities and demand a better ways of finding their next home, new technologies and ways of working are evolving to meet these needs but he says property still comes down to stories. He’s here today to talk about how now is the time to push our boundaries and raise the bar of standards across the board and ask if you’re with him. Spencer Lawrence, welcome to the world class agency podcast.
We’re joined today by a lady who is changing the face of estate agency with her multi award winning agency. Since 2009 she’s built, led and grown her estate into one of the best in the North. She sees estate agency as much more than just a job, and understands exactly what it means to deliver both a world class service and outstanding results. If our first conversation is anything to go by, today should be both exceptionally practical as well as inspiring.
Todays guest is one of Australia and New Zealand’s most in-demand real estate sales trainers, leadership coaches and keynote speakers. He offers skills training, software solutions, scripts & dialogues. He’s been widely acclaimed for having transformed the real estate industry and profession. As founder, CEO and Creative Director of Australia’s largest real estate training and systems development company Real Estate Academy and founder and CEO of Complete Data and Real Estate Hot Topics, he and his team continue to set the bar for training, continual improvement and systems development within the industry. Sam wouldn’t be where he is today without his CDs on in my car to and from the office and between every appointment!
As Euro 2020 came to a conclusion this weekend Sam and Mark look back at what agents can learn from the heroic efforts of The Three Lions? And if each team in the tournament was an estate agency brand who would they be? We would love to hear your thoughts.
Today’s guest brings over 48 years of estate agency experience to the show. He has seen, been through and survived it all. Paper diaries, hot boxes, window cards as a primary source of advertising, the advent (and perhaps destruction) of portals, CRM wars, online agency vs off-market sales, big companies and small. He’s quite literally met hundreds of thousands of people in property and sold thousands of homes and he’s here to talk us through what he’s seen, where he’s come from and most importantly, where he’s going. Known as the Godfather of Golders Green, Hashtag say yes to murray lee from Dreamview Estates
Mark & Sam review the journey to 100, some key learnings and takeaways over the first 99 episodes and some practical tips that you can take and apply to your agency to see immediate results! Thanks to all our guests so far and we look forward to the next 100!
In todays episode Sam and Mark discuss how estate agents could relate this year to Englands performances in their first 2 games and how the media scrutiny on the property market can often influence the publics opinion on the market. With the build up to the stamp duty deadline getting 'legally prepared' to move is high on the agenda with the desire for many agents to help clients drive down the ridiculous conveyancing timelines of 16 weeks +. How can you use your knowledge to help clients move quicker and ensure you win the instruction?
Back today for his second appearance on the show we have a gentlemen who for nearly a year held the “most downloaded episode" of this very show. Outside of one special podcast appearance, he’s coming up on 20 years in agency and after a hugely successful career with one of Londons best agencies, he’s now forging his own path with his own agency in his home town of Wokingham where he’s set up and gone from strength to strength in only 5 months. He’s here to talk us through that and reclaim the most listened to title!
Today’s guest has been a British diplomat since 1991 and was most recently the Special Representative for Sudan and South Sudan from August 2016 until March 2019. Or at least, when you google his name, that’s the first thing that comes up. Outside of moonlighting as a mid-african spy, he’s been an estate agent for the last 14 years. He’s worked for independents and corporates alike and his career has even taken him to Dubai. We know him as a friend of the show and one of Worthing’s best agents
Today’s guest is a well-established figure within the Fine & Country team and an outstanding leader and role model for both his brand and our industry. He is a passionate property expert with a wealth of success stories for helping people move and secure the best price for their home. When he’s not selling, he delivers consultancy training to Fine & Country agents from all across the UK. We got to know him as the man delivering the good news throughout the pandemic and today you'll get to know him!
Today’s guest aims to provide an exceptional, moving experience with everyone he crosses paths with. He’s got nearly 20 years experience in the industry and when it came to starting his own business his own words were that “he knew nothing about running a business – he had literally no experience or any sort of plan, he just knew he had to get out of where he was and do something himself. So that’s what he did.
We’re joined this morning by a relative newcomer to both the industry and the UK. He’s been an agent for only the last few months after moving back from the US. One thing you notice when you look into the guy is he understands the value of video, social media and personal brand. He’s a fresh face to estate agency and we’re excited to find out if he’s a breath of fresh air too,
Todays guest is one of the more forward thinking and straight talking agents in our industry. He’s got a law degree, has worked in the competitive corporate machine and now runs his own agency with the vision of helping others start their own agency business. Never short of words, he’s spent the last 48 hours frantically listening to previous episodes of the show in hopes of preparing for what we might ask him.
In our intro we mention the fantastic Miles for the mind in May fundraising initiative organised by GOTO group, you can find out more here: https://www.justgiving.com/team/milesforthemind0521
Is your clients biggest challenge at the moment finding a new property rather than selling theirs? Sam and Mark discuss the conversations we can be having to not only make the most of this opportunity, but also where to find new ones and maximise these.
Back in the hot seat for his second appearance on the show, today’s guest comes with a storied career. In brief, he’s a Former investment banker, high street estate agent, founder and CEO of House Network the original online estate agent, MD at The Property Franchise Group and now Founder of the FIA (Federation of Independent Agents).
Friend of the show and the man behind the quote that launched a thousand instructions nearly a year ago to the day in “ the bounce back will be greater than the set back!”
Today’s guest joins us from the world of Trade Press and Industry Media. We’ve got him on to talk about supplier/industry relationships, how agents can leverage their local media and what ads really work, for both agents and suppliers alike. He's clearly read Vikor Frankl's seminal classic, Man's Search for Meaning because on his linkedin he sys “Providing successful marketing campaigns to landlord and estate agency suppliers is his purpose in life!”, Director of Sales and Brand Management for Angels Media and Estate Agent Today.
Today’s guest knows the North Manchester Property Market like no other. A stalwart of estate agency for the last 22 years and someone who was active in his support of his local community before it was cool, he’s well known in our industry as one of the true good guys. He’s into his proptech, he’s into his training, he loves a bit of social media and he’s broken his contract with a rival niche UK estate agency podcast to join us this morning
The market is hot and lots of agents are trying to take advantage by inflating asking prices to win the instruction, why and how can you deal with it?
We’re joined today by former agent turned industry trainer who’s been in property since the late 90s. She’s work for and trained some of the most well known brands in the country and now offers a comprehensive online training solution for estate and lettings agents in the form of “The Able Agent”. Little known fact, she’s actually one of the few people who worked in proptech BEFORE they were an agent, not the other way around like the rest of us slackers!
Today’s guest has over 15 years of Estate Agency management experience within both corporate and independent agencies. Since 2014 he’s been helping Estate Agents with all aspects of their marketing strategy both offline and online.
Forget generic Facebook ads, everything he talks about and teaches is best practice specifically around generating estate agents warm buyer, seller, landlord and tenant leads.
He’s been called “The King of Canvassing” as well as “The God of Facebook Ads” but I like to simply be known as Chris K the guy that helps Estate agents.
This week Sam and Mark discuss how a rising market can leave many buyers disappointed and what you can do to protect your reputation whilst maximising the returns for your clients. With stock at such low levels it is important to ensure you keep a structured week and retain control at a time when buyers could have you running round and todays episodes has tips to maximise your efficiency.
Today’s guest set up his own estate agent in 2004 at the age of 24.
Since then he's worked in partnership to develop the company and services they offer. He’s built a property company with an excellent reputation for its customer service and industry knowledge with the aim of being the one place their clients go to service all their property needs. More recently he’s turned his affections to developing USEFUL proptech in efforts to save time and create efficiencies with the tenancy process.
Co-Founder at base property specialists & The Depositary, he sits on the Board of Directors at UK PropTech Association (UKPA).
We’ve wanted to talk to todays guest for a very long time. Safe to say you could say his agency took their market by storm when they went from a cold start to over 20 instructions in their first 4 weeks of trading and they have been gaining more momentum and going from strength to strength ever since. He might’ve been an agent for 16 years but he’s got a fresh, modern take on the role and our industry. I’ve seen him talk about ‘disrupting’ the industry but we think its more revolution than disruption because he’s bringing people on the ride with him. He’s proof that hot pink is a brand USP!
We’re thrilled to be joined by a titan of the industry this morning. He’s been in Estate Agency since 1980, ran Douglas & Gordon day to day for 17 years, served as a Non-Exec Director for On the Market in its hayday and more recently founded and runs Viewber, the on-demand viewing platform that connects busy agents with vetted ‘viewbers’. We’ve got him on to talk a little about the past and a lot about the future. After 40 years it’s still clear he has an unrelenting passion for estate agency.
When Sam had to cancel last minute today he said that our guest would be able to come on and do a better job than him talking all things real estate. A career agent passionate about delivering fantastic customer service without losing sight of what happens on a balance sheet. He joins Mark to discuss old techniques, proptech and a high performance culture.
Today’s guest has done the reverse journey to Sam in that he’s moved from England to Aus and back again and being a true sucker for punishment, has been involved in estate agency / real estate throughout.
Coming back to the UK after 27 years in Aus, many of them spent running his own agency business, he like so many of us, got back into real estate here after poor experience. In his words, and I am sure he won’t mind me saying this “Jesus Christ it’s stuck in the dark ages and wrapped in chains.”
Today’s guest has been helping Estate Agents become entrepreneurs since 1988. He works tirelessly to raise the standards in estate agency by providing his Agents with all the tools, support and training they need to be successful, earn a great income and have a great lifestyle.
His drive, enthusiasm and energy is infectious and it's clear he knows a thing or two about estate agency too!
Returning for his second stint in the hot seat, and appearing for the first time since our very first episode, where he helped us kick off all things world class agency. In fact, when I went back to look at the show notes I realised it was so early in our production of this show we didn’t even take any! Professional from day 1. It’s an episode akin The Godfather Part 2, Return of the King and Aliens where the sequel is even better than the original.
Todays guest worked as a letting agent in Sheffield for 12 years, before launching Vouch in 2017 along with his wife, sister-in-law and brother-in-law - with the aim of digitising tenant referencing. Understanding the trust agents put in their tenants, Simon says he has made it a priority to build trust with those using his platform - from the utilities suppliers he recommends to the ways his clients' data is used. He is here today to talk property, tech and how as agents we can implement technology for the betterment of the industry and how as suppliers we can build the trust required to implement our tech.
This week I am joined by a lady with significant experience in the property market, a qualified property lawyer, financial advisor and the regional exec for the NAEA Propertymark. She launched her first agency business back in 2000 before launching another along with her son 4 years ago. She is here to discuss why she believes the self employed model has a big future in the industry and the opportunities for agents to grow. Technically its her second appearance on the show after she chaired the women in property episode last year, but it’s her first time flying solo.
The date was 19th October 2020 the venue was a sweaty boxing gym in Grantham, The Reverend vs The Watkinator the unholy war had been hyped more than Fury vs Wilder, were they really going to trade blows? If you didn’t hear about this then you probably don’t spend anytime on social media, each side had their own promoters, there were promo videos, teasers of training camps and even an official betting partner. Many estate agents were asking what was going on so we thought we would unpack it today.
After an eventful year we take a look back at the 3 best episodes of 2020 and what lessons we can learn from this year to make next year a success! Merry Christmas!
He’s back, the most popular definitely not a Geordie in Estate Agency Facebook land. He has already had a big intro, so I am just going to say he’s straight talking, takes no shit, loves process and has kindly joined us today to talk through business acquisitions and the process estate agents would go through if looking to buy another business.
Today’s guest has been a stalwart of the Manchester property market since 2003 and since 2006 has been serving the Mary Ashton community almost 24 hours a day, 7 days a week. What’s abundantly clear is that he loves our industry and challenges himself to improve for his colleagues, his clients, his family and himself every day.
Friend of the show, friend of perhaps all shows and one of the nicest guys you’ll ever meet on the internet.
Todays guest joins again for her second appearance on the show. We did the big intro for her last time so today, here’s some stats:
5 years in business
4000 active users
500 thousand prospecting letters sent
Thousands of instructions generated every month
And that's just from one of her businesses. She’s back to talk modern estate agency and how she’s leading the charge.
Todays guest runs a company servicing real estate businesses in 26 countries and has been highlighted as one of the top 100 Property Technology start-up in Europe. Founded in 2016 to date they have raised $6.8 M. With a successful $4.5M funding round closed last week he’s here to talk marketing, business growth and all things real estate.
With 5 working weeks left we discuss what agents can do to ensure next year is as successful as possible. What not to do is covered as well as the follow up on Marks public accountability, did he hit his prospecting target and should you be looking for an accountability partner?
A lot has happened over the last 3 weeks! Sam returns in this weeks episode to discuss how lockdown 2.0 has effected the market if at all and what agents can be doing to plan for 2021. Discussions range from communication techniques to public accountability, an episode that left us both pumped for the day ahead!
Todays guest like many fell into agency over 20 years ago and has gained significant experience firstly in a large corporate in the South East before going it alone by launching Evolution properties in 2012. By his own admission he has built his business on hard graft, giving blood sweat and tears over the years and is now a landlord, agency owner and proptech supplier. A car fanatic, a former McDonald's manager and the star of some of the most entertaining if not family friendly video out takes I have seen!
Simon Gates (see episode 9) re-joins the show to co-host with Mark this week to discuss the perfect market appraisal and provides loads of tips and hints agents can immediately implement into their business. Nailing the valuation appointment is one of our most important jobs as agents and this episode provides lots of very valuable improvements you could make to your process to improve your performance.
Todays guest joins to talk REAL estate. He’s done it all through his 14 year career, having been a sales neg, senior sales neg, assistant manager, branch manager, and now is the leading agent in the UK for Keller Wiliams who yesterday celebrated his one year anniversary with the company.
Today’s guest is an award winning agent and brings over 18 years of agency experience in a family business that he’s helped grow from strength to strength. He’s built the business by consistently executing simple principles which result in high prices and short timescales for his clients. We describe him as an agent’s agent, with a great mix of no nonsense and hard work.
Today's guest made the very unusual career u turn from professional football to proptech 8 years ago and is now the director of a company recently recognised as a high flyer and one to watch in a national newspaper. The Go to group offer a home moving platform through agents to bring services such as removals, mortgages, conveyancing and auctions all under one roof and according to The Sunday Times were ranked number 44 in the top 100 fastest growing tech companies in Britain
Todays guest has scooped numerous industry awards as well as the prestigious scale up entrepreneur of the year at the Natwest Great British Entrepreneur Awards. He is the co founder of the I am property group and MD of the largest auction house in the country with I am Sold.
Since launching with his uni friend Ben Ridgeway in 2009, he has grown I am Sold to an industry heavyweight and they now work with over 2,500 branches across the UK. During the week his passion is changing the landscape of auctions to make them more mainstream, at the weekend it is spending time with his family, BBQ roaring with a glass of red in hand.
Todays guest established one of South Manchester and Cheshire's leading estate agencies back in 1990 and grew the brand to 18 branches before being acquired by Connells in 2015. Since then he’s has remained at the helm, further developing the brand and has now grown the company to 22 branches in some of the North West’s most prestigious locations.
Ben Moore (The one with the beard) is not your traditional, estate agent. He does it very much his own way with cool glasses and a strong hat game and is having loads of fun producing content for his own agency utilising the self employed model, he is very much the modern day estate agent. He spent his lockdown making social media videos for other agencies to keep himself busy and has recently posted some crazy stats for engagement on Facebook. A great chat about what it takes to regularly produce engaging content without losing sight of some of the 'basics' required to be a World Class Estate Agent.
Michael Day has vast experience in and around the estate agency industry and joins Sam and Mark to discuss a wide range of topics. From regulation to mentoring and everything in between Michael shares some key insights how you can go from good to world class!
Todays guest is a proud member of the 2% club and he joins us to share his views on how agents can increase their fee. He also discusses at length his experiences during lockdown and how he has seriously invested in himself to come out the other side a fitter, hungrier agent. If you are struggling with mental health, maybe still on furlough or just want to increase your fees this episode will definitely be one not to miss!
Amanda Lindsay of Houseviz has been providing services to agents for over 15 years and she joins the show this week to discuss property presentation and how important it is to choose the right services that appeal to your clients. Property presentation is so important, as agents you have lots of options to choose from, narrow it down and stick to it!
In this weeks episode Mark & Sam discuss if the market is slowing down and how you can prepare if it is.
As a former president of Arla Sally Lawson is undoubtedly one of the most well known names in the Lettings industry, after starting her lettings agency in 1990 by 2005 she had decided she could help other agents build a successful agencies of their own and her clients would be happy to tell you she’s consistently achieved that goal. Her agent rainmaker programme has helped 11,000 Agents transform their lettings business and her Facebook group has a whopping 3,700 members.
Today’s guest needs no introduction but he’s getting one anyway. He’s a stalwart of our profession, having started his career in 1993 and worked his way up the corporate ladder before turning his focus to helping agents produce more sustainable, predictable results at scale through powerful written and video based marketing. he’s produced countless hours of free videos that, if you’re willing to take action, give you everything you need to know about how to become an attraction agent. Some say if you say his name three times into a mirror he’ll appear saying “talk to me”, some say he actually invented video and some even say his name is spelt with an s. It’s Christopher Watkin vs the world class agency podcast.
We’re joined today by an agent who’s had a career spanning 3 decades. He’s worked for some of the most respected names in the business and is now the MD of the Belong Estate Agency and he joins us to discuss how important meeting people is and how important language is in agency.
Mark and Sam discuss what habits good and bad they've implemented over the last few months and how estate agents can become conscious of their habits and change them to make a difference. Sorry if Mark is very quiet on this episode, his microphone is playing up and it wasn't obvious in the recording- Just turn up the volume 🔊🔊🔊
It’s not every day that we have a best selling author on the show but Mark Burgess from Iceberg Digital is indeed one. His first book “where did my industry go?” has changed countless agencies across the UK and his current business is revolutionising database farming, nurturing and marketing.
He joins us to discuss innovation, adaptation and execution and is the latest guest on the show who runs a hugely influential Facebook group for agents. Listen if you want to know why working on your business is so important as the CEO/MD of an estate agency.
Perry Power from Power Bespoke is one of the pioneers of the self employed model in estate agency and he joins Sam & Mark on the podcast to discuss his agency and his Facebook group The Power Estate Agent. Whilst culture is a big buzz word Perry breaks down exactly why a performance culture is key to his business and what it looks like in practice, he shares loads of great takeaways and if you want inspiration on discipline and consistency this is the episode for you!
John Paul runs the Agency Growth Strategies Facebook group for agents and joins Sam & Mark to discuss people and processes in estate agency. He explains why training is more important than prospecting in his business and gives more takeaways than you can ever imagine, as proven with both Sam and Mark implementing some of the best bits immediately.
Andrew Sanderson from AKS Residential in Derby is the star of this episode and he joins Sam Hunter & Mark Worrall to discuss how he has worked to improve and become a much better estate agent in recent years. He shares his passion for the property industry and what he has learnt over his last 17 years in the business. Packed full of tips and learnings for agents from a man who has been on the ground (or in his home for the last few weeks) implementing new business ideas into his already successful agency.
What have the best agents been doing to help their communities during lockdown and how can you use their example to implement awesome Corporate Social Responsibility into your agency. Jerry Lyons joins Sam & Mark to discuss his Karma Club and how agents can take steps to implement a strategy of ethical agency for the good of their local communities and their business
What does it take to be world class as an independent estate agent and do they hold an advantage in the current situation? We pose these questions to Graham Lock Founder of The Federation of Independent Agents on this episode and he provides loads of brilliant tips for agents both now and in the future.
Oli Sherlock Head of Insurance at Goodlord joins us in this episode to discuss how the lettings market has reacted to coming out of lockdown and how world class customer service can be applied to the lettings sector.
Heather Staff knows a thing or 2 about how agents should be communicating their message to properties on the market at the moment. The co founder of Spectre joins us for this episode to talk about messaging, what makes a letter unique and how we are now have a golden opportunity to smash our prospecting!
The property markets very own Holly & Phil, Sarah Edmundson and Bryan Mansell join us on this episode to discuss the success of their industry wide morning meeting that they have hosted during lockdown. This episode is full of tips and hints about how to return a better agent with some key leanings to implement to take your agency to the next level in the 'new normal' world.
We can open our doors, hooray! We recorded this episode before any changes were announced and it includes Marks experience and success with a virtual viewing, a strategy that will still prove vital moving forward into a 'new normal'. We also discuss what is love2move and what does Mark do as apparently even Sam doesn't know!
Phil Jones is a direct mail expert and one half of the prestigious Lake District estate agency Ashdowm Jones. Phil discusses how naivety got him started on the path to becoming a direct mail expert and how he now helps agents nail their DM campaigns through his company Firewave. A great interview with agency owner turned industry supplier with some very useful takeaways if you are looking to kick off a direct mail campaign.
Wow it's been a busy week. Mark and Sam squeeze 4 wrap ups into this episode. Reviewing the amazing value offered by the guests all about preparing to bounce back after lockdown thank you to Tony, Louis, Lewis and Lisa.
The most innovative woman in real estate in Australia joins us in this episode to discuss her 3 minute SMS valuation lead magnet and how agents can use it both during and after lockdown. Lisa shares how she has built a tribe on social media and discusses how agents in the UK can do the same.
Lewis Thorogood is the host of The Bourne Property Show and opened a cold start branch in the area of Bourne just a few short years ago, quickly growing an avid following in the area. On this episode he touches on his reasons for launching a property 'TV' show and also shares what should be included in your bounce back plan.
Louis Goldney Sidley, head of client services at JLL, joins us this week. He’s head up teams in banking before property and was the former head of client services at Marsh & Parsons, he’s now built and continues to run the team for JLL. He talks us through what world class prospecting looks like for big agencies and independents alike.
Tony Morris is a world renowned sales trainer having spoken on stage in 20 different countries, he's written 5 sales books and joins us to discuss his take on world class agency. The perfect start to our mini series to help agents prepare to bounce back Tony shares his structure for the perfect sales calls and offers listeners some fantastic free content!
Split into three separate episodes, John Savage brings passion, energy and ruthless HONESTY to the WCA podcast. A different take on our usual structure, John shares all on why telling the truth is the best and only true asset you have as an agent and how you should use to to make yourself a better agent and a better person.
Split into three separate episodes, John Savage brings passion, energy and ruthless HONESTY to the WCA podcast. A different take on our usual structure, John shares all on why telling the truth is the best and only true asset you have as an agent and how you should use to to make yourself a better agent and a better person. Friend of the show, Stephen Brown, zooms in to pump up his own podcast (and shares a few good stories too)
Split into three separate episodes, John Savage brings passion, energy and ruthless HONESTY to the WCA podcast. A different take on our usual structure, John shares all on why telling the truth is the best and only true asset you have as an agent and how you should use to to make yourself a better agent and a better person.
Emma Vigus has been in business for 20 years. She’s genuinely passionate about delivering change in the residential property sector because she knows Buying and selling homes is still rated as one of the most complicated and stressful experiences anyone will ever go through. We have a fantastic conversation about life before, during and after Covid-19 and what agents can be doing now to build a business for the future.
Nicky Stevenson has been passionate about property since starting her career in the industry back in 2003. She smashed it from lettings neg all the way through to MD of the Property Academy and launching her own property services company. Nicky has more experience than most in our industry and shares it all with us today (though we did get stuck talking Coronavirus for 30 seconds).
Amidst the uncertainty and lockdown life we're all living, Charlotte Dyer joins us to talk us through how she's been able to grow a huge lettings business and empower her staff over a storied (and at times challenging) career. She brings with her passion, intelligence, humour and loads of experience and really does lay out what it takes to build a big, and sustainable (particularly important for times like now) lettings business.
There's not a lot of world class running through this episode. Just two mates having a chat about a rough week on us and our other mates and what we can all do to pitch in, communicate and leader each other through some strange times. We're here for anyone who needs to talk. Mark & Sam
Continuing our theme of highlighting the world class women working in and around estate agency, Charlotte Jeffrey-Campbell joins the show to talk about what she's learned and what she trains on around her 24 year career in the property industry. She’s managed offices in global corporates as well as multi-branch independents and now spends her days giving back to the industry that’s given her through her company the Able Agent. We talk why training matters, who should get trained, how often and how consistent training is the key to a consistent business.
Renowned estate agency trainer, podcaster and all round great human, Stephen Brown, joins the show this week to share his thoughts on just what makes an estate agent world class. We learn that every day is a learning day and Stephen shares with us his best advice around maintaining your fees and ways you can pull the curtain back to show off more of what you actually do as a world class estate agent.
NAEA Propertymark board members Georgina Cox, Katie Griffin and current NAEA President, Lauren Scott-Simpson join us for a special International Women's Day episode of the podcast to talk about their world class experiences and advice as women in estate agency. They share their thoughts on pathways, training, mentor-ship, women in leadership and do our best to answer the question, "why do women make better estate agents". Thank you, ladies and Happy International Women's Day to you, our listeners and every woman!
We couldn't make diaries work with our guest this week given real-life work commitments so we caught up for 20 minutes to discuss what a world class first day in estate agency should look like for any new starters you might be bringing in to your business. We run through our own first days and what worked and what didn't and how the key to turning Pro and becoming world class might just be in those first few days on the job. We also put the call out for more world class women in estate agency, as we want to highlight more of the people who we think do it better than anyone else.
Paul Long is widely known as one of the UK's leading estate agency focused Facebook marketers. He knows more than a thing or two about the property business as well, having grown up and worked in his family's estate agency business that he now runs as Managing Director.
Outside his own world class agency, he runs programs around the dark arts of Facebook lead generation and a huge number of agents credit him with directly increasing their own revenue. We talk through first steps, what makes great content, what the goal of a Facebook campaign should be and how to really get Facebook working for you, rather than you just giving it money for little return.
Sachin Pabari, CEO of Olivia, joins Mark and Sam this week to enter the world of customer experience. In what is definitely the most prepared answer to the "What does world class estate agency look like to you" question we've ever had, Sachin gives us data on a recent survey he's done on his clients own clients as to what they expect from their world class estate agents. He's as insightful as ever and lives up to his reputation as the nicest guy in real estate.
Richard Rawlings stops by for his first chat on the World Class Agency podcast this week. Richard shares stories and learnings from a 20 year career as an international industry trainer, mentor and coach and talks us through what world class looks like to him. We talk through advice and strategy on earning higher fees, mindset, attitude, learning to learn and what it means to actually put your clients first.
Adam Horton, CEO of Hortons joins Mark and Sam this week. Adam's bares all in a frank, honest and quite exceptional conversation about his own career path so far, what he's got right and also where he's seen challenges and has adapted for the better. It's one of our most insightful chats yet and with agents like Adam and his growing team at the forefront of change in our industry, we think it's in safe hands.
More than a few audio mishaps not withstanding, we do our best to follow some sage advice and release a less than perfect podcast. We talk speaking events, burn out management and mental health. Stay tuned for the re-do episode where we have an in-depth chat with Michael Dean from F45 who talks us through just what world class agents can learn from the boutique fitness industry. Get it done!
Property recruitment superstar, Nicola Broomham, joins Mark and Sam this week to talk all things estate agency recruitment. Nicola runs through why her own business runs on values of being human, being effective and being reliable and why she looks for both agencies and candidates who do the same. We talk about whether great agents are born or bred and what a potential candidate or an employer should look for in the other. It's in depth chat that just might help make the difference to your career or your recruitment policy and one we'll look to continue in the future!
We're joined this week by Jerry Lyons. He's the king of content, the estate agency Pulitzer prince...a man who writes words good. He’s an award-winning former journalist turned content writer and Founder of the Estate Agent Content Club.
Jerry creates interesting, informative and entertaining articles for independent estate agents and in this episodes he shares all on what makes content get attention, why it's a long term game, why you need to think about content outside of listings and market share and gives us an outsider-ish's perspective on what world class agency looks like.
We're kicking off 2020 with a bang. Paul Broomham, Commercial Director of Alexander & Co, joins us for an in depth chat on culture, leadership, growing agency and gives us a hard truth on what world class agency looks like to him. Paul's day to day involves motivating teams, mentoring agents, and on-boarding both new agents and any new offices bought on through acquisition. He’s had a storied career so far and is described as a meticulous planner. If you're using January to warm-up for 2020 and plan your success ahead, this is the episode for you.
Mark and Sam take stock of season one of the World Class Agency podcast and run through some of the key points that the world class guests have shared over the past few months. As we come to the end of 2019, both of us want to say a huge thank you to our listeners/friends of the show. We really do do this because we love our industry and it'll never be lost on us that people actually listen, and get value from, our little show. Merry Christmas and a Happy and prosperous 2020. Thank you and see you next year.
Mark and Sam met up with Stephen Brown, Luke St Clair and Andrew Overman from the Estate Agents Podcast for a joint show to talk all things world class estate agency. Shaun Adams from Cooper Adams on the South Coast joined the show and gives his thoughts on what being world class means to him and Andy even tries to get a bystander to answer the question "Are you in your dream home". A few beers were had and some gold was shared. Enjoy!
Mark Hayward, current CEO of NAEA Propertymark has been in property since 1993. He’s been an estate agent, managing director, served on boards of professional and industry bodies alike and is used to lobbying Goverment bodies to have agents voices heard. Mark talks us through RoPA (The Regulation of Property Agents) and what agents can expect to come from licencing and regulation, why it's a positive thing for our industry and how you can get a head start on your competition. Mark also shares his thoughts on what world class agency means to him and it is as an insightful answer as we've ever had.
Family business agent and marketing guru Dan Fells joins us on today’s show. Dan's spent the last decade of his life working at supporting, promoting and evolving his family business, Fells New Forest Property. Dan shares with us how he's seen marketing evolve over the last 10 years, what he considers to be the key to marketing strategy now and into the future and simple things that agents can be doing day to day to improve their own efforts.
David Thomas joins the WCA podcast this week. David opened his agency, Liberty Gate, with a clear vision (and an internal culture to match) to provide the much needed added service required in the UK housing market. The whole team share and feed off this vision and with a huge focus on communication, they bring their clients the very best personal service to achieve their property goals and aspirations. David talks us through how video has played a huge role in growing his business, brand and profile in his market and how if you're an agent anywhere in the UK (or the world now), video needs to play a key role in your business development strategy.
In what is our first non-estate agency specific podcast, we're joined by Ales Spetic, CEO and Founder of Klevio. Klevio is a smart intercom device and app that lets you unlock multiple doors with your mobile phone. It's already taking the property management and short-let world by storm and we wanted to investigate how agents (and their clients) could use technology like this to free up more time to spend on the human side of the business.
Rob Brady gives his time to the podcast this week to talk about the highs and lows of a 10 year career in Kent, where he started as a neg and worked his way up to running both the sales and lettings teams and, along with his partner, managed the entire team and increased their rental portfolio over 50% in only 3 years by rebranding the business, focusing on service and system and growing more leaders within their business. His strong belief in great agency partnering with great tech led him to his current role with Iceberg Digital where he’s helping innovative estate agents use data to drive their businesses. A must listen if you want to learn actionable prospecting strategies that work in a modern market.
It's not who you know but who knows YOU. This week on the show we're joined by a man who no introduction but we'll give him one anyway, Russell Quirk - former Founder and CEO of Emoov and now Founder and CEO of Properganda PR and Keller Williams in Essex joins us this week to talk through what any agent can do to raise their profile within the community they serve. Love him or loathe him, Russell's made a success in our industry and has become more and more known along the way.
Simon Gates, a career estate agent from Michael Graham in Buckinghamshire, joins us this week to take us through his ideas on World Class Estate Agency, what it means to be an outstanding agent in a modern market and why all he ever wanted to be when he grew up was an estate agent. A huge thank you to Simon for sharing all.
Renowned agency trainer Sarah Edmundson joins the show this week to talk people, process and performances. Sarah shares her views on how estate agency has changed in her time in the game, why she is so passionate about working with agents to better themselves and where she sees the industry going in five years time. Jam packed with tips any agent can use almost instantly in their business, Sarah will certainly be back for another appearance!
Ben Gee, the man with more energy than anyone we've come across in agency before, joins us on this week's podcast to talk all things world class negotiation. Ben lets us know what it means to pre-empt the challenges that you'll face throughout an instruction, both before and after an offer is agreed and how an agent can build and keep the emotional bank account full with both sellers AND buyers in each and every transaction. A must listen for all estate agents working today.
Property Stream's own Robin Arnold drops by the podcast to talk all things world class websites. What does it take to have an estate agency website that not only looks world class, but attracts world class clients and CONVERTS them into world class enquiries? Robin shares all.
Spencer Gilbert, co-founder of Gilbert & Rose, joins us this week to talk all things world class listing. Spencer was trained by the best at Haart Estate Agents and before leaving to co-start his own brand he won the coveted top instruction getter award for the entire Spicerhaart Group - no mean feat. Spencer shares his tips on becoming the best lister you can be and what he thinks it takes to be a world class agent.
The godfather of UK corporate estate agency joins us this week. Peter Rollings, former MD of both Foxtons (where they were HUGE) and Marsh & Parsons (the man who made them who they are today) joins the podcast to talk all things world class agency, including why if you consider yourself world class, or at the very least want to be considered so by your clients, you MUST protect your fees.
In an episode filled with gems to use in your day to day immediately, Edward Razzel joins Mark and Sam this week to dissect how world class agents understand who their ideal clients are and who they work best with before even thinking about entering the world of social media. Tips, strategies and points to action throughout.
On this week's pod, David Leake of HousesEtc shares his wisdom around why it's actually important to CHOOSE the stock you take on and why listing everything and hoping a bit sells might not be the best strategy if you want to consider yourself a world class agent.
Our first (and best so far) episode. To kick things off, we're joined on this show by one of the UK's finest estate agents, business owners and industry leaders. Matt Giggs has had a career spaning nearly 20 years and he's done it all in agency. He shares his thoughts on what it takes to recruit and run a good team and the kind of language that not only makes you a world class agent to your clients, but the language that makes you a world class business owner too.