The SDM Show: Recent Episodes
Rob Cairns
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
The is a conversation between Rob Cairns and Adam McLaughlin, focusing on McLaughlin's new business venture, pieceofcakevideos.com, which provides easy, subscription-based social media video content for small and medium businesses. They discuss the challenges of creating consistent video content and how McLarin's service simplifies the process by recording a conversation with the client, then using AI and manual editing to chop the footage into short, engaging, evergreen clips for platforms like Instagram Reels and YouTube Shorts. The speakers emphasize the importance of authentic, unscripted content for building trust with an audience, contrasting short-form video as a "Costco sample" that funnels viewers to longer-form content. They also address the role of AI in their workflow, noting that it assists with efficiency but does not complete more than 60% of the final product, with human oversight necessary for quality and timely content monitoring.
The source is an excerpt from a podcast discussion between Rob Cairns and Ryan Waterbury on an episode of "agency chat," focusing on the challenges and strategies of managing and growing a business. The conversation centers on the crucial role of mindset for business owners and the difficulty of delegating tasks and letting go of control, especially when hiring others. Both speakers emphasize the importance of working on the business (strategic development, systems, and processes) rather than just working in the business (day-to-day tasks), advocating for scheduled time to focus on growth. They also discuss the need to re-evaluate and update systems, including contracts, client onboarding, and toolsets, suggesting that AI can now automate certain tasks to save time and reduce the need for manual work or new hires.
The source material consists of excerpts from an episode of The SDM Show, hosted by Rob Cairns, featuring guest Caleb Mattingly. This podcast conversation primarily focuses on the multifaceted field of cyber security, covering topics such as personal experiences entering the industry, the importance of user awareness and education, and challenges related to password management and keeping software up to date. Key security concepts are explored, including the necessity of disaster recovery and offsite backups, adhering to the principle of least privilege for user access, and addressing modern threats like business email compromise and increasingly sophisticated phishing scams—including those augmented by AI. The discussion also touches upon enterprise security, cloud environments (like AWS), and the risks associated with inadequate security protocols in both large and small organizations.
The source provides excerpts from "Episode 603 Building the Changelog WP Service With Ryan Logan and Derek Ashauer" of the SDM Show, hosted by Rob Cairns and focused on topics like business, digital marketing, and WordPress. In this episode, Cairns interviews guests Ryan Logan and Derek Ashauer about their collaborative project, Change Log WP, a service designed to notify WordPress users when the change logs for their monitored plugins are updated, helping them stay informed about features, fixes, and security vulnerabilities. The discussion covers the project's development, its current status (pulling all plugins from WordPress.org and being free), future plans for monetization and expanding to premium plugins and themes, and the technical aspects of building a scalable service. The hosts and guests emphasize the value of Change Log WP for both agencies and do-it-yourself website owners, noting its utility for competitive analysis and crucial security updates.
The source provides excerpts from Episode 602 Essential SEO Mistakes to Avoid Now With Warren Laine-Naida of the SDM Show, hosted by Rob Cairns and featuring Warren Laine-Naida, where the discussion centers on Search Engine Optimization (SEO) best practices. Specifically, the segment addresses what not to do in SEO, with Laine-Naida offering several reminders about outdated or harmful tactics. Key topics covered include avoiding practices such as buying links, keyword stuffing, making basic on-page SEO mistakes (like poor heading structure or duplicate content), ignoring the importance of internal linking, and using bloated website design. Additionally, the discussion touches on the need for appropriate off-page SEO engagement, focusing on technical SEO audits, the distinction between PPC and organic keywords, and the strategic use of landing pages.
The source provides excerpts from "Episode 601-a.mp3" of The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing. The discussion features Cairns and guest Chris Hallberg, the founder of the software go expand, focusing on topics like business, productivity, and digital marketing. A central theme is the importance of mindset and having a structured operating system—such as the Entrepreneurial Operating System (EOS)—to achieve business success, which Hallberg complements with his background in military leadership and his new software that integrates people tools and Agentive AI. The conversation also touches on the practicalities of Hallberg's software, including its cost, security, and emphasis on data-driven decisions over subjective feelings to improve team performance and company culture.
The source material consists of excerpts from Episode 600 of "The SDM Show," hosted by Rob Cairns from Toronto, Ontario, which focuses on various business, life, and digital marketing topics, particularly concerning WordPress. This landmark episode celebrates the achievement of 600 podcast episodes, which began in 2010. The episode features Cairns thanking his regular co-hosts, guests, and listeners, and includes numerous congratulatory messages from community members and friends recognizing the milestone, dedication, and quality of the show. Cairns concludes the episode by thanking his inspiration, Tiz Marrone, for helping him through a serious illness, and dedicating the show to his late father, Bruce Cairns, and his mother, Anne.
The source is a transcript from The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing, featuring guest Ricky Blacker from WP Engine. The central topic of their discussion is WordPress accessibility, specifically promoting the upcoming WP Accessibility Day on October 15th and 16th, which is a free, 24-hour global event. Cairns and Blacker discuss the crucial importance of designing websites to be accessible to everyone, not only for ethical and user experience reasons but also to avoid potential legal and financial issues such as class-action lawsuits. Blacker shares his journey into the WordPress space and emphasizes that accessibility should be a foundational consideration in website development rather than an afterthought, advocating for simple best practices like proper alt tags and contrasting colors. The conversation concludes with details about the conference's structure, which involves pre-recorded talks and live Q&A sessions using the Zoom platform.
The source is a transcript from "The SDM show" podcast, hosted by Rob Cairnss, featuring guest Matt Putra, discussing e-commerce, digital marketing, and business strategy. The main topic revolves around the importance of early planning for Black Friday and the Christmas retail season, emphasizing that preparation should begin in July or August. Putra outlines a "guidance system" for e-commerce brands, which includes creating a long-term financial plan (July through next spring) and mapping a daily profit tracker and conversion funnel to monitor performance and react quickly to opportunities or problems. The conversation also touches on the necessity of a conversion-optimized website before running ads and the need for high-volume, specific creative content in advertising campaigns.
The source is a podcast episode from "The SDM Show" where host Rob Cairns interviews Cami MacNamara about her experiences at WordCamp US, a conference for the WordPress community. They discuss various aspects of the event, including the city of Portland, the value of networking over attending every presentation, and specific talks and afterparties. The conversation also touches on the accessibility of the venue, suggestions for improving future WordCamps, and the importance of community and mentorship within the WordPress ecosystem. The episode concludes with MacNamara sharing information about her own venture, "Web Designer Habits," and expressing appreciation for the friendships forged through such events.
The source is a podcast episode from "The SDM Show" with host Rob Cairns, featuring guest Kasim. The primary focus of the discussion revolves around the crucial role of executive assistants for business owners and entrepreneurs. Kasim emphasizes the distinction between a virtual assistant (VA) and an executive assistant (EA), advocating for the latter as someone capable of acting as a "clone" of the entrepreneur to handle higher-level tasks and provide valuable "margin" for strategic thinking. The conversation highlights the challenges entrepreneurs face in delegating and the importance of measuring success by output rather than time spent. They also touch on Kaim's unique hiring framework for acquiring top talent, which involves strategic "fly traps" within the application process to identify proactive and detail-oriented individuals. The discussion then transitions to the impact of AI on communication, hiring practices, and the future of the workforce, with Kasim sharing his new venture, AEO.co, which focuses on "Answer Engine Optimization" in a world increasingly dominated by AI-driven search.
The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, digital marketing, and WordPress. In this particular episode, Rob Cairns and guest Ryan Waterbury of One Dog Solutions discuss the critical importance of clients adhering to established support systems and guidelines for agencies and solo operators. They emphasize that clients often disregard official support channels, leading to inefficiencies and frustration for business owners. The conversation highlights the need for agencies to set clear boundaries and enforce their terms and conditions to protect their time and mental well-being, even if it means parting ways with clients who refuse to cooperate. Both hosts advocate for proactive communication, detailed client submissions, and the use of dedicated ticketing systems to streamline the support process and foster mutual respect.
This episode of "The SDM Show" features an interview with Jon Mest discussing the critical role of brand visibility and artificial intelligence (AI) in modern marketing. Mest, who previously worked in M&A and various startups, shares his journey to developing Chatrank.ai, a tool designed to help businesses improve their presence in AI overviews and answer engines. He explains that traditional SEO methods are becoming less effective as AI models increasingly curate information, leading to the creation of Chatrank to analyze brand perception by AI, recommend content strategies, and optimize websites for better AI visibility. The conversation underscores the importance for businesses, regardless of size, to understand how AI models perceive them, adapt their content, and monitor competitor activity to effectively leverage AI for increased sales and customer acquisition.
The provided audio transcript features Rob Cairns, founder and CEO of Stunning Digital Marketing, discussing personal and professional lessons learned over 58 years. Cairns emphasizes the importance of mental and physical well-being, advocating for therapy and regular doctor visits, and highlights the benefits of exercise like walking. He also stresses the value of constructive communication, accepting others for who they are, and removing negative influences from one's life. Finally, Cairns advises against overworking, prioritizing appreciation over solely monetary gain, and expresses gratitude to his listeners and dedicates the show to his parents.
This podcast episode features Rob Cairns interviewing Ryan Logan about Influence WP, a platform initially conceived as a broad WordPress directory that has since refined its focus to exclusively assist WordPress product creators. Logan explains that Influence WP aims to boost the presence of these creators and help them reach more customers, while simultaneously helping consumers find trusted deals and save money. The discussion highlights the challenge within the WordPress community of reaching beyond "echo chambers" and connecting directly with end consumers, rather than solely communicating among creators. They also explore the growing trend of WordPress businesses diversifying into non-WordPress platforms and the potential for Influence WP to offer an alternative for expanding reach through its partnerships, giveaways, and planned community features, including its unique "concierge listings" service.
In this podcast episode from "The SDM Show," host Rob Cairns interviews Christine Blosdale, an expert authority coach, about imposter syndrome. They discuss how this feeling of inadequacy impacts entrepreneurs and why individuals struggle to recognize their own expertise. Blosdale shares her personal background and explains how her childhood experiences shaped her ability to identify strengths and weaknesses, which she now uses to help clients overcome self-doubt. The conversation emphasizes the importance of narrowing down one's message, focusing on serving others, and surrounding oneself with positive influences to combat imposter syndrome effectively.
The podcast episode features an interview with Ryan from Hyperdrive WP, a company offering a WordPress framework extension designed to optimize websites. Ryan explains that Hyperdrive WP focuses on improving site speed, responsiveness, and search engine optimization (SEO), while also providing a user-friendly backend for clients to easily edit content without excessive code bloat. The discussion also touches on the importance of websites as a foundational online presence over social media, the integration of conversion-based design principles, and a streamlined 20-30 day migration process for clients. Furthermore, the conversation explores hosting options, pricing tiers based on page count, and the company's approach to integrating AI in the future, emphasizing current strategies around effective indexing and on-site principles.
This podcast episode features an interview with Scott Desgrosseillers, the founder of Wicked Reports, a marketing attribution platform. The conversation, hosted by Rob Cairns of Stunning Digital Marketing, focuses on the critical importance of marketing attribution for businesses, particularly those spending at least $10,000 monthly on ads. Desgrosseillers explains that traditional analytics tools like Google Analytics 4 and ad platform reports are often inadequate for providing clear insights, as they are primarily designed to serve the ad platforms' interests. Wicked Reports, in contrast, aims to offer an accurate "scoreboard" of marketing performance through first-party data attribution and AI-driven insights, helping companies understand their new customer acquisition costs (NCAC) and return on ad spend (ROAS) by analyzing specific campaign goals and data. The discussion also touches on the rising costs of digital advertising, the impact of AI search on traditional search, and the ongoing relevance of platforms like Instagram and email marketing.
This podcast episode features an interview with Brian Gardner, a prominent figure in the WordPress community, hosted by Rob Cairns of the SDM Show. The discussion centers on the challenges and opportunities within WordPress product development, especially concerning the adoption of the block editor versus traditional page builders. Gardner expresses his frustrations with the saturated design market and the competition from platforms like WebFlow, while Cairns shares his positive experience transitioning to block-based themes. They also explore the impact of AI on the web and the WordPress ecosystem, acknowledging its disruptive yet beneficial nature for content creation and workflow, and discuss the importance of WordPress core development, including the upcoming admin redesign. The conversation highlights the collaborative spirit of the WordPress community and Gardner's new venture into the real estate industry with niche WordPress products.
The SDM Show, hosted by Rob Cairns, a digital strategist from Stunning Digital Marketing, focuses on business, productivity, and digital marketing, particularly concerning WordPress. This specific episode offers five key points for effective domain management. Cairns advises listeners to never accept a free domain from a web host and to always register their own domain name to maintain control. He also suggests keeping domain registration and website hosting with separate companies to avoid complications. Furthermore, he emphasizes the importance of tracking renewal dates with reminders and hiding WHOIS information to prevent spam. Finally, Cairns recommends using two-step authentication with domain providers for enhanced security.
The SDM Show, hosted by Rob Cairns, focuses on business, life, and digital marketing, with a particular emphasis on WordPress. This episode features an interview with Hamish McKay, co-founder of Ordered Editing.com, a software solution for Shopify e-commerce brands. McKay discusses how his experience in a chaotic internship led him to identify a critical customer service gap: the inability for customers to easily edit orders post-purchase. His company's product addresses this by allowing self-service modifications, significantly reducing support tickets and enhancing customer satisfaction. The conversation also explores the product's features, pricing, development, and marketing strategies, highlighting the value of empowering customers and streamlining operations in the e-commerce landscape.
This source presents a podcast interview with SG, the founder of Dobby Ads, an agency specializing in creating images and videos for Amazon product listings. SG explains how his background at Amazon and an early client's need for creative content led to the formation of his company. The discussion highlights the increasing importance of high-quality visual content for Amazon sellers, especially post-COVID, to differentiate products and enhance the customer experience. SG also shares insights into Dobby Ads' operations, including their remote team in India, their competitive pricing, and the impact of AI on their creative processes. The conversation concludes with advice for Amazon sellers on optimizing their listings through A/B testing, good storefronts, effective PPC campaigns, and crucial lighting for product photography.
This text originates from a podcast episode of "The SDM Show" hosted by Rob Cairns, featuring Bud Kraus. The discussion centers on the practicalities and benefits of podcasting, particularly regarding obtaining sponsorships and generating revenue. Both hosts share their experiences with podcasting, emphasizing the importance of building connections within their communities and how these relationships can lead to financial opportunities through sponsorships, client referrals, and content creation. They also touch upon the repurposing of content through various mediums like newsletters and e-books, and the transformative impact of AI tools in streamlining podcast production and content generation.
This podcast episode, hosted by Rob Cairns from Stunning Digital Marketing, features SEO expert Warren Laine-Naida discussing the enduring relevance of link building in digital marketing. Laine-Naida emphasizes that while the methods have evolved from simply accumulating numerous links to focusing on quality and purpose, link building remains a crucial ranking factor for search engines like Google and AI search. He advises building meaningful connections and creating valuable content that naturally attracts links, recommending strategies tailored to different business types, from competitive industries to local small businesses. Ultimately, the discussion stresses that visibility is key in SEO, and strategic link building, prioritizing helpfulness and relationships, is vital for achieving it.
In "Episode 582 Agency Chat With Ryan Waterbury - Why You Need To Take a Vacation," hosts Rob Cairns and Ryan Waterbury emphasize the critical importance of solo agency owners and business professionals taking time off for their mental and physical well-being. They argue that despite client pressures and the ease of working from home, regular breaks, whether a full vacation or short daily unplugging moments, are essential to prevent burnout and maintain productivity. The discussion also touches on client expectations, prioritizing tasks, and planning for time off by delegating responsibilities and ensuring business continuity. Ultimately, the episode advocates for viewing personal time as a valuable commodity, arguing that self-care is foundational to long-term business and client success.
In this podcast transcript, Rob Cairns, CEO of Stunning Digital Marketing, hosts Bridget Willard to discuss the crucial role of website care plans in a business's marketing strategy. They emphasize that a website is a 24/7 employee and a vital part of a company's infrastructure, requiring continuous updates, security, and maintenance. The discussion highlights the dangers of neglecting website care, such as security breaches, reputational damage, and loss of potential sales, advocating for websites to be viewed as a source of truth for sales and marketing efforts. Both Cairns and Willard stress the importance of investing in professional website management, reliable hosting, and distinct domain registration to ensure a business's online presence is effective and secure, urging business owners to prioritize core business activities over DIY website management. They conclude by discussing how websites should be optimized for user experience and conversion, especially for mobile users, rather than solely focusing on elaborate design.
In this particular episode, Rob Cairns interviews Dan Knauss and Troy Chaplin about the upcoming WordCamp Canada event, also known as WordCamp A. The conversation covers various aspects of the event, including its new three-day format with an added contributor day, the keynote speakers Dave Winer and Evan Prodromou, and the diverse range of topics and workshops planned. The hosts also emphasize the community aspect of WordCamps, share travel tips for attendees, and discuss the future of WordCamp Canada.
This podcast episode features Rob Cairns and Jason Friedman discussing growth strategies for entrepreneurs. They highlight the common misconception that growth solely equates to revenue, advocating instead for a holistic approach encompassing team development, client base expansion, increased impact, and profitability. Friedman shares his personal journey and the concept of "flow vs. force," urging entrepreneurs to adopt a more receptive and less forceful approach to achieving success and avoiding burnout. They also emphasize the critical role of personal growth, mindset, and effective time management in an entrepreneur's journey, suggesting techniques like journaling and focusing on a few high-impact tasks.
This podcast features an interview with Andrew Palmer, who discusses the new AI-powered "teammates" being integrated into Atarim, a WordPress website feedback and project management platform. These AI teammates, such as Lexi (proofreader), Index (SEO master), Nav'i (accessibility expert), Pixel (UI/UX expert), Glitch (link checker), and Claro (client clarity), aim to streamline web development by automating various checks and providing actionable insights. Palmer also shares his personal journey, including a severe back injury that led him to sell his previous business and ultimately join Atarim, highlighting the importance of mental health and work-life balance for entrepreneurs. The discussion further touches upon the "Do It For Me" (DIFM) service offered by Atarim for hosts and the philosophy of using preferred tools in WordPress development.
This podcast episode, from The SDM Show hosted by Rob Cairns, features an interview with Mitch Weisburgh, an expert in "mind shifting." The discussion centers on Weisburgh's framework of mind shifting, which encompasses resourcefulness, resilience, and collaboration/conflict resolution. They explore the importance of mental well-being, setting boundaries, and how individuals can reframe their thinking to navigate challenges and foster healthier relationships. The conversation also highlights the applicability of mind-shifting principles across various ages and professional settings, with Weisburgh's book on resourcefulness and upcoming book on conflict serving as key resources.
The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd's "Content Flyover" service, an audit designed for businesses with a substantial existing content library. This service helps identify areas for improvement, repurposing, and optimization within a client's content, drawing on various analytical frameworks and AI tools like Gemini to provide comprehensive reports and actionable insights. The "Content Flyover" aims to help established businesses leverage their content more effectively and is particularly beneficial for those seeking to maximize their digital presence and content strategy.
Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton , an expert in referral and affiliate marketing and the founder of a company that helps businesses leverage micro-influencers. The conversation covers the dynamics of e-commerce, the challenges faced by smaller brands, and the evolving landscape of influencer marketing. Yarton explains how his platform assists businesses, particularly Shopify stores, in identifying and rewarding micro-influencers for driving sales. The episode explores the effectiveness of authentic, unpolished content, the types of products that benefit most from micro-influencer marketing, and the company's performance-based commission model.
In an episode of The SDM Show, host Rob Cairns, CEO of Stunning Digital Marketing, offers listeners valuable advice on common pitfalls to avoid in digital marketing. He emphasizes the importance of ethical practices, such as obtaining consent before adding individuals to email lists and ensuring unsubscribe options are readily available. Cairns also cautions against aggressive direct messaging on social media platforms like LinkedIn, Facebook, and X, as well as unsolicited and pushy outreach from SEO professionals or other marketers. The episode aims to help marketers improve their strategies by highlighting behaviors that are not only ineffective but can also be off-putting or even illegal.
This source presents a podcast interview with Dr. Iyer, a physician with over four decades of experience, discussing various aspects of health, medicine, and life-changing circumstances. The conversation spans topics such as the importance of narrative in personal experience, the challenges of motivating patients to make healthy choices, and the impact of societal factors and lifestyle on well-being. Dr. Iyer shares personal insights into his medical practice, emphasizing the significance of human connection, community engagement, and sustainable habits like walking, while also reflecting on complex medical issues such as cancer and multi-drug resistant infections. The host, Rob Cairns, also shares his personal experiences and opinions, creating a dynamic and informative dialogue about navigating life's inevitable changes and maintaining health.
The provided text features an episode of "The SDM Show" hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about "the art of the remix" in content creation, a strategy for repurposing existing content across different platforms to save resources, reuse remarkable material, and reach new audiences. They discuss how to adapt content for native platform experiences, the importance of understanding audience culture on each platform, and utilizing various content forms like podcasts, articles, and offers for remixing. The conversation also touches on creative reimagining of content, emphasizing strong engagement and storytelling to stand out in the crowded digital landscape.
This audio transcript features an interview with Tim Nash, a WordPress security expert, on the SDM Show, hosted by Rob Cairns. The discussion initially explores cell phone privacy and the implications of proposed Canadian legislation that would allow police access to data without warrants, contrasting it with existing UK laws and border control practices. The conversation then transitions to Nash's new comprehensive WordPress security course, outlining its modules covering topics like user management, updates, browser security, server hardening, hosting, backups, monitoring, and compliance, designed for WordPress professionals seeking to enhance their security knowledge and client offerings.
This podcast episode, featuring Rob Cairns and Ryan Waterbury, discusses the critical importance of a security care plan for WordPress websites. They emphasize that businesses often underestimate the risks and costs associated with neglected website security, leading to hacks and significant financial losses. The conversation highlights the necessity of proactive measures such as frequent updates, robust backup strategies (including the 3-2-1 rule), limiting administrator access, and implementing advanced firewalls and spam protection. Both experts argue that website security and maintenance are ongoing processes that business owners should outsource to specialists rather than attempting to manage themselves, ensuring the site's continuous health, functionality, and reputation.
This podcast episode from "The SDM Show" features host Rob Cairns as he pays tribute to his late father, Bruce Cairns, on the 15th anniversary of his passing from pancreatic cancer. Rob highlights his father's fairness, strong work ethic, and pivotal influence on his own interests, particularly in sports and technology, which stemmed from his dad bringing home an Apple II computer. Throughout the episode, Rob expresses profound love and gratitude for his father, acknowledging his impact on his personal and professional life, while also extending appreciation to his mother and others who have provided support. The podcast is sponsored by Stunning Digital Marketing, Rob's company, which offers various digital marketing services.
This podcast features on Warren Laine-Naida focusing on Search Engine Optimization (SEO) and its connection to website performance. The hosts emphasize that modern SEO extends beyond simple keywords and page speed, highlighting the crucial role of a mobile-first approach, structured data (schema markup), and a positive user experience (UX). The discussion also touches on the increasing importance of conversions as the ultimate metric of success, advocating for clear calls to action and streamlined processes. Finally, the source briefly addresses the rising significance of AI-powered search and the need for content optimized for this new landscape, along with the impact of off-page SEO like social media shares.
In an engaging podcast episode, Rob Cairns interviews Matt Medeiros, a well-known figure in the WordPress community, about the intricacies of podcasting. They explore the evolution and benefits of podcasting, highlighting its utility for networking, learning, and client acquisition, especially for service-based businesses. The conversation debunks the myth of high equipment costs, emphasizing that quality audio is paramount and achievable with minimal investment. Furthermore, they discuss the challenges of maintaining a podcast, offering practical advice on show structure, content creation, and the importance of finding one's unique voice. The episode also touches on the growing influence of AI in content production and the distinction between audio-first and video podcasts.
This podcast transcript features a discussion between Rob Cairns and Todd Jones about effectively using Artificial Intelligence (AI) for copywriting. They emphasize that AI is a powerful tool for content creation, but users must still provide their unique point of view and tone of voice to avoid generic outputs. The speakers highlight the importance of editing AI-generated content and recommend specific AI tools like Claude for refining text. They conclude by encouraging listeners to experiment with AI prompts for various content creation needs, from blog posts to show notes and even image generation.
This excerpt features an interview between Rob Cairns, host of the SDM Show, and Amber Gaige, a marketing expert and author of "The Far Beyond Marketing Guidebook." The discussion centers on the "Four Cs of Marketing"—clear copy, consistent branding, customer demographics, and channel management—which Gaige outlines as crucial for effective marketing strategies. They also explore the evolving landscape of digital marketing, touching upon the impact of data analytics, privacy laws, regulatory changes across various industries, and the increasing role of Artificial Intelligence as a tool to enhance marketing efforts without replacing human strategy. The conversation highlights the importance of understanding a business's operational goals and target audience to ensure marketing success and avoid wasted resources.
This source presents a podcast episode from "The SDM show," hosted by Rob Cairns, featuring guest Ryan Davis. The primary focus of their discussion is influencer marketing, exploring its evolution from traditional celebrity endorsements to the rise of micro-influencers and the value of authentic content like unboxing videos. They examine how influencer marketing is applied across various sectors, including social impact, healthcare, and B2B, and discuss the challenges and opportunities presented by evolving digital platforms like TikTok, Substack, and the increasing influence of AI in content creation and search. The conversation also touches upon the importance of owning an audience's contact information rather than relying solely on rented social media land, highlighting the strategic considerations for businesses looking to implement influencer campaigns.
A podcast interview with Corey Morris, author of "The Digital Marketing Success Plan," hosted by Rob Carns of Stunning Digital Marketing. The discussion centers on Morris's five-step "START" framework for digital marketing success, emphasizing strategy, tactics, application, review, and transformation. Both speakers also explore the impact of AI on digital marketing practices, the importance of website security and maintenance, and the need for businesses to adapt their marketing efforts in a constantly evolving digital landscape. The conversation underscores the value of ethical practices and strategic thinking over simply spending money on marketing, highlighting that not every client or tactic is a good fit.
This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and guest Andrew Seidman, a co-founder at Digital Reach, an agency specializing in marketing automation. The conversation centers on Seidman's journey into marketing automation, highlighting the importance of operational and business understanding for marketers to effectively connect business needs with abstract technical solutions. They explore common challenges faced by companies, such as poor data management, lack of documentation, and disconnects between IT and marketing departments. Seidman emphasizes the CRM as a critical hub for data, the role of marketing automation tools as "action arms," and the value of clean, integrated data systems. The discussion also touches on the timeframes and costs associated with revamping data systems, the types of companies Digital Reach serves, and the significance of building trusted partnerships with clients.
The SDM Show" featuring host Rob Cairns and guest Todd Jones, focusing on the concept of frameworks within copywriting and business. Jones explains that frameworks offer flexible guidelines for writing, contrasting them with more rigid templates. The discussion highlights popular copywriting frameworks like AIDA (Attention, Interest, Desire, Action) and PASTOR (Problem, Agitate, Solution, Transformation, Offer, Response), emphasizing their utility in creating various types of content, from sales pages to blog posts. Furthermore, the conversation expands to the broader application of frameworks as systematized processes in business, suggesting that having a branded process fosters client trust and demonstrates expertise. Jones also mentions his own copywriting frameworks, available through his website, and encourages businesses to document and name their internal processes to enhance efficiency and professionalism.
The SDM Show podcast hosted by Rob Cairns, featuring guest Kira Shishkin who discusses his product called informed. The conversation focuses on the challenges of consuming news in the current media landscape, which they describe as being overloaded with content, opinions, sensationalism, and advertising. Kira explains that Informed aims to disrupt this by providing minimalistic, factual news based on original reporting and primary sources. The service delivers a concise, text-based executive briefing to subscribers for a monthly fee, offering a way to stay informed without being influenced and filtering out the noise and bias prevalent in traditional news media.
The SDM show, features host Rob Cairns and guest Bridget Willard discussing the importance of regularly reviewing and updating a website's homepage. They emphasize that the homepage should clearly communicate the business's purpose, be easy to navigate on various devices, and feature up-to-date information. The discussion also highlights the need for websites to be fast, accessible, and viewed as essential business infrastructure, not just an afterthought. Key takeaways include using clear language, avoiding jargon, optimizing for mobile users, and ensuring basic elements like contact forms and social links are functional and prominently placed.
This episode of the SDM show features a conversation between host Rob Cairns and guest Spencer Forman, focusing on the practical uses of AI, particularly within the context of WordPress. They discuss how AI can streamline tasks, potentially reduce the reliance on multiple plugins, and enhance website performance and security. The conversation also explores the broader societal implications of AI, touching on how it might reshape the job market and the importance of maintaining human relationships and ethical practices in a technology-driven world. Spencer also shares insights into his Minute Launch System, which leverages AI for efficient WordPress solutions.
The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why" behind social media efforts. They also touch on the fragmented nature of social media platforms, the use of AI in content creation, and the increasing presence and relevance of seniors on social media. The conversation concludes with a discussion on the pros and cons of social media automation versus scheduling.
Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of content marketing and building brand consistency. The discussion also touches on the challenges of marketing in highly regulated industries and the potential of exploring new advertising avenues beyond the dominant platforms.
Episode 555 of the SDM show, hosted by Rob Cairns, features a discussion with Tim Nash regarding AI's impact on security. They explore how AI is revolutionizing phishing attacks with improved text and graphics, making them harder to detect. The conversation also touches on how AI is being used to accelerate the exploitation of discovered vulnerabilities and how the quality and security of AI-generated code, particularly in the WordPress context, is a concern. They conclude by emphasizing that while AI is a useful tool, it also presents new challenges that both users and security professionals must be aware of.
This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into seven "story buckets," to build brand awareness, connect with customers, and drive content creation. The hosts emphasize the practical benefits of this framework, such as the ability to start immediately and its flexibility across various content formats.
This excerpt is from the SDM show podcast, hosted by Rob Cairns, featuring guest John Overall from the WP Plugins A to Z podcast. The conversation primarily focuses on the WordPress plugin ecosystem, discussing its evolution from donation-based models to premium offerings, the impact of support tickets on development costs, and the trend of large hosting companies acquiring plugins. They also touch upon the rise of Shopify as an e-commerce platform, the issue of abandoned plugins and potential solutions like mirrored or federated repositories, and advice on selecting plugins and the importance of website backups. The discussion highlights the complexities and ongoing changes within the WordPress world.
Rob Cairns has a conversation with Chris Silvestri, a copywriter and founder of Conversion Alchemy, who specializes in B2B SaaS companies. The discussion focuses on the crucial role of research in copywriting, with Silvestri explaining his three-layer research process and how he incorporates AI tools at various stages, from analysis to generating initial copy drafts. They also touch on the challenges of working with certain clients, the typical scope of their projects (often involving website redesigns for growth-stage companies), and the importance of differentiation in copywriting.
This podcast episode featuring Warren Laine-Naida shares a discussion on off-page SEO, arguing that it has become more important than on-page efforts in the current digital landscape. The guest speaker suggests that with the rise of AI-powered search results and increasing use of social media for discovery, focusing solely on website optimization is an outdated approach. Instead, he emphasizes the value of being cited and mentioned across various platforms, highlighting the importance of conversational SEO and optimizing for where people are actually finding information.
Rob Cairns introduces an episode dedicated to Tiz Marrone, explaining why he honors her in this way. He describes their relationship, beginning with meeting on Facebook dating and navigating challenges, including his health issues. Rob expresses deep gratitude and admiration for Tiz, highlighting her unwavering support and the inspiration she provides for his work, including his podcast and book series. He emphasizes how Tiz makes him a better person and considers meeting her a significant blessing. The podcast episode is also dedicated to his parents, acknowledging their influence and celebrating Tiz's impact.
In this particular episode, Rob interviews Todd Jones about his Brand Clarity Stack, a tool designed to help businesses define their brand and create key messaging, particularly for elements like their "about" page. The discussion highlights the importance of the often-overlooked "about" page in building trust with customers in the current market landscape. They also touch upon the role of AI in developing and utilizing the Brand Clarity Stack, emphasizing the need for human input and discernment when working with AI tools for content creation and business strategy.
This episode of The SDM Show, hosted by Rob Cairns, features a conversation with Reed Hansen, focusing on home service-based businesses. They discuss the unique marketing needs of these businesses, highlighting the importance of automation for managing leads, booking appointments, and following up with customers. The conversation also covers the strategic use of online presence (websites, Google My Business, and Facebook business pages), the value of reviews and testimonials (especially video reviews), and the potential of AI-powered tools like chatbots and SEO engines to enhance marketing efforts. The discussion emphasizes that while businesses excel at their technical skills, leveraging marketing expertise and technology is crucial for sustained success.
The SDM Show podcast hosted by Rob Cairns, featuring guest Sabir Semerkat. The conversation focuses on e-commerce, with Sabir, an experienced e-commerce professional, sharing insights and strategies. They discuss the acceleration of e-commerce growth due to the pandemic and the importance of optimizing for mobile devices. Sabir introduces his "8D method", outlining eight key dimensions for building and scaling a profitable e-commerce business, which include performance, pricing, customer journey, marketing, logistics, tech, and team optimization. The discussion highlights the significance of a multi-dimensional approach and the potential for substantial growth when these aspects are effectively addressed.
The SDM Show, hosted by Rob Cairns, featuring a discussion with Ryan Waterbury. They primarily discuss the concept of productizing services and the importance of niching down for agency owners. The conversation highlights the challenges of scope creep and the benefits of streamlining services to improve efficiency and quality. Both hosts emphasize the significance of work-life balance and suggest prioritizing tasks, potentially outsourcing non-core activities, and seeking personal support if needed to enhance overall well-being and business success.
This excerpt from an SDM show podcast, hosted by Rob Cairns and featuring Todd Jones, focuses on the critical importance of trust in business and copywriting. They discuss the increasing filters of distrust people have, especially in digital interactions, leading to a need for more touch points to build relationships. Strategies for building trust are highlighted, including ensuring your business does what it promises, showcasing social proof like testimonials and reviews, and establishing credibility through positive experiences and third-party endorsements. Finally, the speakers emphasize the power of knowing your audience, demonstrating likability, and utilizing tools like storytelling and community to foster connection and reduce friction in the buying process.
This episode of the SDM show features a conversation between host Rob Cairns and Laurie and Betsy from the Pursu Agency. They discuss the importance of transparency and collaboration in the agency world, particularly regarding website design and development. The conversation touches upon their backgrounds, the value of clearly defined contracts, and the need for clients to understand the process and the expertise involved in creating quality digital assets. They also explore topics like the ethical use of AI, copyright issues, and the significance of understanding the client's target audience. The discussion emphasizes building trust and long-term relationships through open communication and realistic expectations.
This text is a transcript from the SDM show, a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for visibility, thought leadership, brand authority, and off-page SEO, noting its relevance for reaching decision-makers and C-suite executives. They also briefly discuss the difference between posting and publishing on LinkedIn, the value of building genuine relationships over intrusive sales tactics, and mention upcoming book releases by both Bridget (co-authored with Warren Laine-Naida) and Rob.
This episode of the SDM show features a conversation between host Rob Cairns and guest Tim Nash regarding digital security, with a particular focus on the idea that the human element is often the most vulnerable point. They discuss how even seemingly secure communication apps like Signal can be compromised due to user error, such as accidentally adding unauthorized individuals to private chats, as seen in recent instances involving US politicians. The discussion broadens to encompass other human-related security issues, including falling for scams by clicking malicious links or not thinking critically, and the widespread use of weak or easily compromised passwords, even within professional settings. Finally, Tim Nash announces the upcoming launch of his WordPress security fundamentals course, aimed at helping system administrators and developers improve their knowledge and implementation of web security practices.
"The SDM show" featuring host Rob Cairns and guest Sam Piliero from Moonlighters, a digital marketing agency. The discussion focuses on the evolution of e-commerce and the challenges and strategies associated with digital advertising, particularly on platforms like Facebook and Google. They explore topics such as rising ad costs due to increased competition, shifts in consumer behavior and ad targeting methods, and the importance of a multi-channel approach to advertising. The conversation also touches on the significance of understanding key business metrics and optimizing website user experience, while highlighting the benefits of outsourcing advertising management to allow business owners to focus on core operations. Finally, they discuss the advantages of the Shopify platform and offer practical advice for businesses starting out with digital ads.
Rob Cairns of the SDM show interviews Spencer Foreman about their decisions to significantly reduce their time on social media. They discuss how constant exposure negatively impacted their mental health, leading to anxiety and unwanted emotional involvement in online content. Both found that stepping back allowed them to be more present, engage in healthier activities like reading, and experience reduced anxiety, particularly before sleep. They critique the addictive nature and negativity prevalent on many platforms, contrasting it with more constructive online interactions and the distractions from real-life engagement. The conversation touches on the feeling of being overwhelmed by global issues amplified online and the benefits of focusing on controllable aspects of life. Ultimately, they advocate for a more mindful approach to technology and social media consumption to improve overall well-being.
This audio excerpt from The SDM Show features a discussion between host Rob Cairns and Todd Jones about humanizing content in the age of AI. They explore the tendency of AI-generated text to sound corporate and lacking in a personal touch. Jones shares insights on prompting AI effectively to achieve a more human tone, referencing advice from copywriting experts and his own experiences. The conversation touches upon the limitations of AI in areas like storytelling, emotion, and originality, emphasizing the ongoing need for human editing and the importance of creating engaging and relevant content. Ultimately, they advocate for a thoughtful integration of AI in content creation, stressing the value of authentic and relatable communication.
The provided text is an excerpt from The SDM Show, a podcast hosted by Rob Cairns, featuring an interview with Neeraj Singh about his company, Neeto, and its suite of business productivity tools. Singh explains the origins and motivations behind creating Neeto Cal, a Calendly competitor, and Neeto Record, a Loom alternative, highlighting their focus on user needs and affordability. The discussion touches upon the features, pricing models (including a unique free tier for Neeto Cal), and the future roadmap for these and other upcoming Neeto products like a CRM and invoicing system. Singh emphasizes Neeto's approach of offering a comprehensive ecosystem of tools while prioritizing user-friendliness and value over extensive marketing spending.
In this episode, Rob discusses his perspective on artificial intelligence, emphasizing its role as a tool rather than a replacement for human expertise. He specifically details various applications of Google's Gemini in his work, including generating podcast show notes, optimizing articles for SEO, creating graphics, and developing content for landing pages and a book series from past episodes. Rob outlines his motivations for using AI, citing its ability to improve his writing, save time, facilitate learning, and allow him to train the AI for specific tasks. The podcast is presented by Stunning Digital Marketing, a digital marketing and WordPress security company. The episode also includes dedications to Rob's late father and living relatives.
This podcast episode of the SDM Show, hosted by Rob Cairns, features Matthew Stafford discussing website conversion strategies for e-commerce businesses. They explore key elements influencing conversions, such as website speed, checkout processes, button placement and text, and the importance of understanding user behavior through heatmaps and recordings. Stafford shares his journey into conversion optimization and emphasizes the significance of fixing website issues to improve ad performance and overall sales. The conversation highlights that improving the user experience, removing unnecessary website clutter, and focusing on solving customer problems are crucial for increasing conversions. They also touch upon the differences between mobile and desktop conversions and the value of post-purchase feedback. Ultimately, the episode offers insights for e-commerce businesses aiming to optimize their websites for better conversion rates and revenue.
This podcast episode of the SDM show features a discussion with Warren Laine-Naida about leveraging artificial intelligence to improve search engine visibility. The conversation emphasizes a shift in SEO strategy away from keyword stuffing towards a more semantic and entity-based approach, focusing on understanding the meaning behind search queries. Laine-Naida explains how large language models analyze text and context, highlighting the importance of creating natural, engaging, and informative content that caters to both users and AI algorithms. Practical advice includes defining business entities, utilizing search tools for research, structuring content with schema markup, building topical authority, and optimizing content for featured snippets and AI-powered search. The core message underscores that high-quality, user-focused content remains the most effective SEO strategy in this evolving landscape.
This audio recording is an episode of the SDM show hosted by Rob Cairns, featuring an interview with Dan Knauss, an organizer of WordCamp Canada. They discuss the upcoming 2024 event, scheduled for October 16-17 in Ottawa at Carleton University, with a potential contributor day. The conversation covers the theme centered around youth, campus life, and reinvention, as well as calls for volunteers and speakers. They also touch on the importance of community building within the Canadian WordPress ecosystem and opportunities for sponsorships.
This podcast episode of the SDM Show, hosted by Rob Cairns, features a discussion with Jeff Greenfield about the complexities of analytics in the modern marketing landscape. Greenfield shares his journey into analytics and highlights the limitations of relying solely on click-based metrics like Google Analytics. They explore the importance of understanding broader marketing concepts, including impressions and multi-touch attribution, and the challenges marketers face with evolving privacy regulations and the rise of non-clickable advertising channels. The conversation touches on the need for a unified source of marketing truth and the role of intelligent automation in providing actionable insights for businesses.
In an episode of the SDM Show hosted by Rob Cairns, featuring Tim Nash, the discussion centers on website security, specifically addressing the crucial steps to take when a website has been hacked. They emphasize identifying the signs of a hack versus other website issues and caution against relying solely on backups for restoration due to potential reinfection. Nash details the common stages of a website hack, explaining why immediate detection and clean-up are essential, often recommending a complete rebuild for severely compromised sites. The conversation also covers misconceptions about SSL certificates, the limitations of website malware scanners, and the importance of transparent communication with customers following a security incident. Practical advice includes verifying local devices for malware, the risks associated with shared hosting and public Wi-Fi, and the necessity of securing e-commerce data like order information during recovery. Ultimately, the podcast episode provides valuable insights and actionable steps for website owners facing the challenges of recovering from a hack.
The provided audio excerpt from the SDM show features a conversation between Rob Cairns and Bridget Willard about leveraging customer support interactions for marketing purposes. They discuss the proactive approach of preventing issues that lead to support tickets by anticipating customer needs and creating readily available resources. The speakers emphasize that support tickets and customer feedback are valuable investments that can inform content creation, improve customer experience, and even educate sales teams. Repurposing solutions to common customer problems as blog posts or FAQs can reduce support burdens and enhance SEO. Ultimately, they advocate for a unified approach between marketing, sales, and IT that prioritizes customer communication and relationship building.
This podcast episode from "The SDM Show" features a discussion between host Rob Cairns and Ryan Waterbury of One Dog Solutions regarding the critical need for businesses, particularly agencies, to consistently engage in marketing efforts. They explore various accessible marketing tactics, emphasizing the value of newsletters, social media engagement, client communication, and obtaining reviews. The conversation highlights the pitfalls of inconsistent marketing and underscores the importance of proactive strategies, even when business is thriving. Furthermore, they touch upon leveraging AI tools and the enduring effectiveness of established methods like DIY content, referrals, and strategically used paid advertising to maintain visibility and growth.
This podcast episode from The SDM Show features host Rob Cairns interviewing Neil Twa about Amazon FBA (Fulfillment by Amazon). Their discussion covers Neil's journey into business and physical products, the impact of events like the pandemic on online sales, and the competitive landscape with marketplaces like Temu. Neil shares his strategic approach to launching FBA businesses, emphasizing testing multiple products with adequate capital and focusing on data-driven decisions over the "side hustle" mentality. The conversation also explores the importance of paid advertising in conjunction with organic growth on Amazon and touches on the potential of platforms like TikTok and Instagram. Finally, they discuss long-term business building strategies, including the value of creating multi-channel businesses and the option of selling on an upward trajectory.
The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing, originates from Toronto and covers topics like business and digital marketing. In this particular episode, Cairns explains his motivations for producing over 500 podcast episodes. His reasons include promoting his business, showcasing his authenticity, expanding his professional network, gaining learning opportunities from guests, and simply his personal enjoyment of the medium, reminiscent of his early interest in radio. The podcast is dedicated to Cairns' late father.
The SDM show features host Rob Cairns and Todd Jones discussing the multifaceted concept of a "prompt," particularly in the context of AI and content creation. They explore how prompts function similarly to triggers or questions, guiding AI to generate text and images, and draw parallels to their use in journaling and human interaction. Jones differentiates between human and AI prompts, emphasizing the need for clear user input to achieve desired AI outputs. The conversation further touches on the limitations and potential of AI in areas like image generation and content refinement, advocating for a thoughtful approach to leveraging these tools. They also briefly discuss the evolving landscape of sports and the creation of content, including Cairns' upcoming eBook project utilizing AI from his podcast transcripts. The overall discussion highlights the versatility of the word "prompt" and its increasing importance in the digital age.
The provided text is an excerpt from "The SDM Show" podcast, featuring host Rob Cairns interviewing Anthony Luti of Radiant Media. Their discussion centers on video production for businesses, covering topics such as equipment recommendations, editing software, the importance of short-form content, and lighting techniques. Luti also shares insights into his company's journey into video, including commercial work and their ventures into feature film production. The conversation further explores strategies for consistent video creation on a budget and the value of partnering with influencers for marketing purposes.
The provided text is an excerpt from "The SDM Show" podcast, hosted by Rob Cairns. In this episode, Cairns, founder of Stunning Digital Marketing, argues strongly for the necessity of having a WordPress security expert. He contends that the complexities and constant threats in the WordPress environment overwhelm typical business owners. Cairns emphasizes the importance of proactive security measures like updates, backups, and specialized software, as well as having someone to assist in recovery. He suggests that expert knowledge is crucial for navigating plugin vulnerabilities and implementing effective security strategies, ultimately protecting a business's online investment.
This podcast episode from "The SDM Show" features host Rob Cairns interviewing Todd Jones about valuable content in digital marketing. They discuss how simply providing information may not be enough. Jones argues that content should also entertain, inform, empower, and inspire to truly resonate with audiences. The conversation touches upon the importance of engaging emotions through storytelling and creating memorable content beyond just educational material. They also explore content distribution strategies and the evolving media landscape, including the rise of independent media and short-form video. Ultimately, they emphasize the need for businesses to create remarkable content and deliver it where their target audience is.
The provided text is an excerpt from The SDM Show, Episode 523, featuring host Rob Cairns interviewing Ahsan Parwez, co-founder of WP Founders. Their conversation begins with Ahsan's journey into the WordPress ecosystem, starting with Joomla before transitioning and eventually becoming a WordPress community manager at Cloudways. The discussion then shifts to the origins and mission of WP Founders, a platform highlighting success stories of WordPress business owners to inspire new entrepreneurs. Finally, they explore WP Dots, the umbrella company encompassing ventures like website building, marketing advice, wpdiscounts.io, and their hosting company, hostwp.io, touching upon the challenges and nuances of the web hosting industry, security, and WordPress page builders.
The SDM Show podcast episode 522, hosted by Rob Cairns from Stunning Digital Marketing, advises businesses to establish a Bing Business Places profile for improved search engine optimization. Ker highlights that Microsoft's Edge browser, with its integrated AI Copilot, is gaining market share, making Bing a significant search engine. He argues that Bing Business Profiles, similar to Google Business Profiles, can outrank websites in search results, especially locally. The episode explains that setting up a Bing profile is worthwhile as it can sync with Google Business Profile, minimizing extra effort for business owners. Therefore, leveraging Bing Business Places is presented as a crucial step for expanding online visibility and attracting more customers.
This podcast episode features a discussion between Rob Cairns and Bridget Willard about the importance of utilizing Google Maps for small businesses, now integrated as Google Business Profile. They emphasize that businesses with physical locations, like restaurants, significantly benefit from having an accurate and regularly updated presence, including details like contact information and menus. The conversation highlights how this increases visibility in local searches, often outranking standard website SEO, and encourages businesses to share their content and even customer reviews on their profiles. Additionally, they briefly touch on the value of setting up a Bing Business Place profile for broader reach and the ongoing relevance of word-based content for search engines, including AI.
Rob Cairns and Ryan Waterbury discuss the complexities of agency pricing in this podcast episode. They share personal experiences about raising rates, managing client expectations, and preventing burnout. The conversation covers strategies for identifying when a price increase is necessary, such as when client workload becomes overwhelming or proposal acceptance rates reach 100%. Waterbury emphasizes the importance of valuing your expertise, time, and overall well-being when setting prices. They also highlight the significance of self-care and mental health for agency owners, noting how overwork can lead to burnout and health issues. Ultimately, the podcast champions charging what you're worth to attract better clients and maintain a healthy work-life balance.
This podcast episode from "The SDM Show" features Warren Laine-Naida discussing the SEO journey, comparing it to a long car ride where clients frequently ask about results. The conversation breaks down the SEO process into phases, highlighting the initial research and strategy, the implementation and content creation, and the longer period of seeing significant impact over 6 to 12 months. The speakers emphasize that SEO is a continuous process that requires patience and consistent effort, while also stressing the importance of off-page SEO and social media engagement alongside technical and content optimization. They also note that local SEO can yield faster results compared to broader organic strategies.
The SDM show, featuring Rob Cairns and Todd Jones, underscores the critical importance of readily available contact information for small businesses. This "NAP" data, encompassing name, address, phone number, email, and social media links, should be prominently displayed on websites, especially on mobile versions, above the fold and in the footer for ease of access. The speakers emphasize the importance of ensuring consistent NAP data across all platforms, including Google Business Profile, Bing Places, Yelp, and other relevant directories. They suggest that businesses ask new clients how they found them to focus marketing efforts. They urge business owners to treat a complete and consistent contact block not as an extra, but as an essential element of successful local SEO and brand-building. Finally, they advise businesses to include schema markup on their websites for enhanced search engine visibility of their contact information.
Rob Cairns from Stunning Digital Marketing shares advice on ethically offboarding clients. The podcast episode focuses on providing ample notice, exceeding contractual obligations, and maintaining open communication. Cairns emphasizes offering support during the transition, like providing website backups and restoration instructions. He also discusses when it is not appropriate to recommend other professionals. The goal is to ensure a smooth and professional departure, even when ending a business relationship is necessary.
The podcast features a discussion between Rob Cairns and Spencer Foreman about business development, particularly within the WordPress ecosystem. They explore the challenges of WordPress, including security vulnerabilities and the overwhelming number of plugins, advocating for a curated approach. Foreman emphasizes the value of specialized services and trusted experts, drawing analogies to concierge services and curated experiences. The conversation also touches on the impact of AI, its potential benefits, and the emerging security risks. They stress the importance of genuine human connections, ethical business practices, and staying present in a technology-driven world. The speakers then consider future business approaches and methods. Ultimately, they share tips for building successful WordPress businesses, focusing on solving specific pain points and establishing direct relationships with customers.
The SDM podcast features Rob Cairns and Tim Nash discussing smartphone security. They examine risks, like lost devices and vulnerabilities in apps like WhatsApp, and debate Android versus iOS security. The conversation covers location tracking, the dangers of third-party apps, and the importance of keeping devices updated. They also touch on physical security measures like hardware keys and passcodes, and the ethics surrounding device access and data privacy. The podcast concludes with actionable tips for users to better secure their phones, emphasizing fewer apps and stronger passcodes.
Rob Cairns from Stunning Digital Marketing discusses the security risks associated with using link shorteners like bit.ly. He argues that these shortened links can conceal malicious websites, making it difficult for users to assess the safety of a link before clicking. Cairns shares his agency's policy of avoiding link shorteners due to these potential security concerns and the importance of trust in online interactions. He suggests exploring alternative methods for obtaining statistics without compromising user security. The podcast is a production of Stunning Digital Marketing and expresses appreciation for family members.
The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of "story gaps." Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with "neural coupling," helps create a connection between the storyteller and the audience. They discuss how this applies to various mediums, highlighting the importance of storytelling in business and personal branding. They touch upon vulnerability, authenticity, and the power of shared experiences in building connections. They suggest engaging in real-world interactions outside of work to promote connectedness.
The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.
The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.
Rob Cairns, from Stunning Digital Marketing, presents a podcast episode discussing the security risks associated with QR codes. He explains that security hinges on trust, questioning the reliability of QR code sources in public places. Cairns highlights the danger of users blindly scanning QR codes without verifying the destination URL, potentially leading them to malicious websites. Due to these vulnerabilities, he personally avoids using QR codes, suggesting caution, especially with publicly displayed ones susceptible to tampering. He believes openly displayed QR codes are a security risk and advises users to be careful.
The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others' content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights, and connecting with individuals in parallel industries. The conversation also shifts into related areas, underscoring the necessity of business development activities such as networking and niching down to find your market. Ultimately, they advocate for building genuine connections and providing value, which will then lead to increased business opportunities.
This podcast episode features a conversation between Rob Cairns and Tim Nash about recent WordPress plugin vulnerabilities. Tim, a WordPress security expert, discusses the challenges of managing numerous security alerts and the limitations of relying solely on automated vulnerability reports. He emphasizes the importance of proactive patching, a well-defined software stack, and the use of web application firewalls (WAFs) for robust website security. The discussion also highlights the risks associated with relying on free, often poorly configured, security plugins and the increasing speed at which vulnerabilities are exploited. Finally, they stress the importance of paying for professional security services to protect against these threats.
This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. Social proof, including testimonials, case studies, and media appearances, are highlighted as key strategies. The speakers also explore the importance of word-of-mouth marketing, logos of well-known brands, awards and certifications, and data-driven results. The discussion emphasizes the need for genuine and verifiable information to establish credibility, advising against fabricated data or exaggerated claims. Finally, the importance of responding to both positive and negative customer feedback is stressed.
Rob Cairns, founder of Stunning Digital Marketing, shares ten lessons learned from creating over 500 episodes of his podcast, "The SDM Show." Key takeaways include the importance of consistency, incorporating emotion, utilizing video, and efficient pre-recording techniques. He emphasizes the value of continuous learning, collaboration with other podcasters, and pre-recording advertisements and dedications. Finally, Cairns highlights the unexpected benefit of securing free masterclasses from podcast guests. The podcast covers business, life, productivity, digital marketing, and WordPress.
This podcast features Rob Cairns interviewing Zachery Mimbs, a social media manager, about his career and insights into the field. Mimbs discusses his career path, the challenges of navigating ever-changing social media algorithms, and the importance of authenticity and engagement over follower counts. He also recommends specific tools like Publer and shares his strategies for creating effective content, including prioritizing video and short-form content. Finally, the podcast emphasizes the need for consistent engagement and responding to comments.
This podcast episode features a discussion with Warren Laine-Naida about the impact of website platforms, such as WordPress, Wix, and Drupal, on search engine optimization (SEO). Laine-Naida argues that while the platform itself is a factor, technical aspects, like website speed and accessibility, are paramount for successful SEO. He emphasizes the importance of core SEO principles, such as relevant content and backlinks, regardless of the chosen platform. Ultimately, the best platform depends on a business's specific needs and resources. The discussion also touches upon the broader aspects of website building and maintenance, including hosting and long-term stability.
This podcast episode features an interview with Taco, who recently joined the Progress Planner team. Progress Planner is a WordPress plugin designed to gamify website maintenance tasks, helping users stay on top of updates and content review. The interview discusses the plugin's features, including a free version and a forthcoming pro version with additional challenges and expert consultations. Taco highlights the importance of regular website maintenance and how Progress Planner helps address this often-overlooked aspect of website ownership.
This podcast episode discusses alternatives to WordPress as a content management system (CMS). The hosts, Rob Cairns and Ryan Waterbury, explore various options, including open-source CMSs like Drupal and newer platforms such as Astro and Ghost, as well as Software as a Service (SaaS) solutions such as Shopify and Squarespace. They consider factors like ease of use, e-commerce capabilities, SEO implications, and security when comparing these alternatives. The conversation highlights a shift away from WordPress due to recent controversies and the increasing maturity of competing platforms. The podcast ultimately encourages listeners to consider a wider range of CMS options based on their specific needs.
This podcast features an interview with Marcus Burnette, who recently transitioned from a field marketing role at GoDaddy to a position at BlueHost. Burnette discusses his career change, emphasizing the importance of considering family needs and pursuing opportunities that align with personal goals. He highlights the challenges and rewards of working in support, and the value of maintaining connections within the WordPress community. The conversation also touches upon the importance of work-life balance and the impact of remote work on both personal and professional life. The podcast is hosted by Rob Cairns, who shares his own experiences with career transitions.
This podcast episode features a discussion between Rob Cairns and Todd Jones on differentiation for service-based businesses. Jones emphasizes identifying a unique value proposition by asking key questions about one's services and target audience. He proposes several differentiation strategies, including leveraging one's story, refining one's processes, providing exceptional service, establishing expertise and reputation, implementing strategic pricing, and focusing on a specific type of client. The discussion highlights how these strategies can help service businesses stand out in a competitive market.
This Episode is deciated to Tiz Marrone for how she inspires me.This podcast episode celebrates the 500th episode of the SDM show, featuring an interview with Mark Westgard of WS Forms. The conversation centers on the growth of WS Forms, including new features like a CSS styler and numerous integrations. They also discuss challenges faced by small businesses in the WordPress community, such as dealing with spam and maintaining website security. The podcast touches on the importance of community engagement and the increasing impact of AI on both business and security. Finally, the episode reflects on the time and effort involved in building a successful business and product.
This podcast features a conversation between Rob Cairns and Marketing Expert Bridget Willard about the value of using X (formerly Twitter) for marketing. Willard and Cairns discuss the platform's SEO benefits, emphasizing the importance of consistent posting and engagement. They also highlight X's role in networking and building professional relationships, contrasting it with other social media platforms. The conversation underscores the significance of understanding where target customers are most active and aligning marketing strategies accordingly. Finally, practical tips are offered for effective X usage, including strategies for content creation and engagement.
This podcast episode features Rob Cairns interviewing Ross Brand about his "100 Live Stream and Digital Media Predictions" book. They discuss the evolving digital media landscape, highlighting the significant impact of AI and the shift towards short-form video content on platforms like TikTok and Instagram. The conversation also touches upon the changing dynamics of social media marketing, the increasing importance of community building, and the enduring relevance of email marketing. Brand emphasizes the need for creators to adapt to evolving algorithms and consider diversifying their content distribution and monetization strategies. Finally, they promote the latest edition of the predictions book, available for purchase.This podcast is dedicated to Tiz Marrone.
Rob Cairns, host of the SDM podcast, celebrates approaching its 500th episode. He expresses gratitude to guests, listeners, and his co-hosts, highlighting the podcast's growth despite personal and health challenges. Robs dedicates the milestone to his late father, Bruce Cairns and Tiz Marrone, emphasizing her enduring inspiration. The podcast focuses on business, digital marketing, and WordPress, promoting Stunning Digital Marketing, Cairns' company.
This podcast features a discussion between Rob Cairns and Todd Jones on building a strong core message for a business. Todd emphasizes the importance of a solid foundation, using the biblical parable of houses built on sand versus rock as an analogy. He outlines eleven key elements for a core message platform, including value proposition, target audience, brand voice, key benefits, and social proof. The discussion stresses the need to document these elements for consistent messaging and efficient collaboration, particularly as a business grows.
This podcast features Rob Cairns and Ryan Waterbury discussing year-end business planning for 2025. They emphasize the importance of long-term goal setting over resolutions, reviewing past performance, and improving processes such as client communication and standard operating procedures (SOPs). The conversation also covers financial evaluation, including software subscriptions and billing strategies, and the value of proactive client communication regarding holiday closures and project timelines. Finally, the speakers stress the significance of taking time off for rest and rejuvenation.
This podcast episode features an SEO expert discussing Search Experience Optimization (SXO), a new approach to SEO that prioritizes user experience across multiple platforms, not just Google. SXO emphasizes brand building and creating memorable user moments to improve discoverability. The speaker contrasts traditional SEO's focus on keywords and rankings with SXO's holistic approach, advocating for authenticity and content discoverability where the target audience is active, including social media and AI platforms. The discussion also differentiates SXO strategies for B2B versus B2C businesses.
This podcast features a discussion between Rob Cairns and Tim Nash about cybersecurity predictions for 2025. AI's increasing role in both offensive and defensive cybersecurity is a major topic, with concerns raised about AI-powered phishing scams and the accelerated exploitation of vulnerabilities. The conversation also addresses the challenges in the WordPress plugin ecosystem, including abandoned plugins and the need for improved update notifications and distribution mechanisms. Finally, they discuss the evolution of multi-factor authentication, highlighting the trade-offs between security and user experience, and the weaponization of security vulnerabilities by some vendors. The overall tone is one of concern about the increasing sophistication of cyberattacks and the need for improved security practices for small businesses in particular.
This podcast features an interview with Cami McNamara, a WordPress agency owner, discussing time management strategies. Key topics include handling client requests (primarily via email and a task management system), scheduling (limiting meetings and using scheduling tools), project management (time blocking and utilizing project management software), and maintaining work-life balance (incorporating self-care and setting boundaries). McNamara also shares her experiences using various tools and her approach to client communication, including newsletters and Substack. Finally, the discussion touches upon business promotion and the importance of recurring revenue streams.
This podcast features an interview with Ryan Logan, the founder of Influence WP, a platform designed to build trust and transparency within the WordPress community. Logan discusses the problems of unreliable deals and malicious actors exploiting WordPress users, explaining how Influence WP provides vetted deals and partnerships, eliminating the need for untrustworthy affiliate links. The platform aims to connect vendors with consumers in a trustworthy environment, emphasizing quality and positive relationships. The interview also touches upon the challenges of high-stress work environments in IT and healthcare, highlighting the importance of trust in professional relationships. Finally, Logan describes Influence WP’s partner program, which is primarily credit-based and aims to foster a more ethical and supportive ecosystem.
Rob Cairns talks to Todd Jones aboit Whats The Point.Show Highlights: 1. 5 questions as part of your value prop. 2. How to make your value prop? 3. You need a write a value prop for your newsletter.
Rob Cairns talks to Todd Nilson about building communities.Show Highlights: 1. How Todd got into building communities. 2. How to do build communities. 3. Tools to help build your communities and how to select them.
Rob Cairns talks about one thing you should do for your business before the holidays.Show Highlights: 1. What you should do. 2. How to communicate with your customers. 3. What is an emergency?
Rob Cairns has a great conversation with Joe Casabona about podcasting.Show Highlights: 1. Tips to help make your podcast better. 2. Streamlining your production process. 3. Do you do video?
Warren Laine-Naida talks about why Local SEO Matters.Show Highlights: 1. Bing Places. 2. Google Business Profile. 3. What services companies have.
Rob Cairns talks to Todd Jones about 3 types of blog posts you should write.
Show Highlights:
- What 3 blog posts you should write.2. Time involved in writing the blog posts.3. Why write these 3 blog posts.
Rob Cairns talks to Phil Storey about his WordPres product Glow.Show Highlights: 1. What is Glow? 2. How is Glow different from its competitors. 3. Roadmap for Glow.
Rob Cairns discusses why to clean your email list.Show Highlights: 1. Why do clean your list. 2. What is list cleaning. 3. A case study on cleaning your list.
Tim Nash and Rob Cairns talk about scams going into the holiday period.Show Highlights: 1. What are the types of scams? 2. How to protect yourself from scams. 3. Scams go up during the holiday season.
Rob Cairns and Ryan Waterbuy talk about Contacts and TOS.Show Highlights: 1. Why contracts matter. 2. Why agencies need to enforce there TOS. 3. How these help protect your agency.
Rob Cairns talks to Todd Jones about creating demand.
Show Highlights:
-
What is demand?
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How to include demand in copywriting.
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How VHS made a demand.
-
The best product does not always win.
Rob Cairns talks to Bud Kraus about his podcast Seriously Bud.
Show Highlights:
-
What is Seriously Bud About?
-
What stories does the podcast tell?
-
What types of guests come on the show?
Rob Cairns talks about how to upgrade to WordPress 6.7Show Highlights: 1. Backup first. 2. Update. 3. Test and test again.
Rob Cairns and Todd Jones talk about skills in copywriting.Show Highlights: 1. Research as a skill. 2. Understanding the culture of where you are writing. 3. What to look for when hiring.
Rob Cairns talks to Ryan Ryan Waaterbury about bad clients.Show Highlights: 1. Why do you need to fire your worst client every year? 2. Why some clients are not a good match. 3. How to manage your clients.
Rob Cairns and James Bullis talk about mental health.Show Highlights: 1. Why mental health is important. 2. Seeing a professional can help. 3. A great resource is mentioned in the show. 4. James shares his journey.
Warren Laine_Naida talks about how SEO is impacted by AI.Show Highlights: 1. AI is impacting search engines. 2. Google is in panic mode. 3. SEO is adapting to AI.
Rob Cairns talks to Michelle Frechette the busiest lady in WordPress.Show Highlights: 1. How many hats does Michelle wear? 2. How does Michelle manage her time? 3. A general WordPress discussion
Rob Cairns talks to Todd Jones about What to Charge as a Copywriter.Show Highlights: 1. Thoughts on what to charge. 2. Do not charge by the word. 3. Other things to look at when charging for oopywriting.
Tim Nash talks with Rob Cairns about securing your website in uncertain times.Show Highlights: 1. How to lock your website down. 2. Backups and more backups. 3. What to watch for to help with yor website security.
Rob Cairns talks to Misty Rose Gold about Business Coaches: 1. Why a business coach? 2. What can I business coach help with? 3. How to makes changes.
Rob Cairns talks to Ryan Waterbury about Alternative CMS systems.
Show Highlights:
- As a business owner you can not put all your eggs in one basket.
- Alternative to WordPress.
- You must future proof your business.
Rob Cairns and Todd Jones talk about putting value in your branding story.
Show Highlights:
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Why to tighten up for message.
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Find a story around your values.
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Examples of what to say.
Rob Cairns talks about why blocking people on social media is bad. You can not protect yourself or your brand if you do.
Rob Cairns talks to Jeff Brown about why he followed his passion.Show Highlights: 1. When is it time to follow your passion? 2. What to consider when following your passion. 3. How to make the right decision for you.
Warren Laine-Naida joins the SDM show to talk about SEO and accessibility.Show Highlights: 1. Why SEO. 2. How do SEO and Accessibility relate? 3. Things you should do on your website.
Rob Cairns talks to Todd Jones about Superlatives in copywriting.Show highlights: 1. What is a superlative? 2. Why not to use them? 3. What to do instead of using superlatives?
Rob Cairns and Marc Benzakein talk about the last WordPress mess.Show Highlights: 1. What happened this time? 2. What is the community feeling? 3. Trademarks and more trademarks. 4. What do we do moving forward?
Rob Cairns and Ryan Waterbury talk about making decisions for your agency.Show Highlights: 1. How to grow your agency. 2 When to hire. 3. What type of clients to take on?
Rob Cairns and Andrew Palmer discuss Matt Mullenweg's keynote at WCUS.Show Highlights: 1. What was said. 2. How it could have been presented. 3. What we do moving forward.
Rob Cairns talks to Amber Hinds and Joe Dolson about WP Accessibility Day.
Show Highlights:
- What is WP Accessibility Day?
- When is WP Accessibility Day?
- Why does your website need to be accessible?
Rob Cairns talks to Tim Nash in their monthly segment security with Tim Nash. In this podcast, they talk about preparing security for the holiday season.Show Highlights:
- How to prepare?
- Scams and attacks on websites go up during the holidays.
- How to prepare your security for the holidays.
Rob Cairns talks to Jan Koch about his AI journey.Show Highlights: 1. Jan's AI Journey. 2. A product he is developing for AI. 3. Where AI is going.
Rob Cairns and Todd Jones talk about the 2nd part of his copywriting process.Show Highlights: 1. Parts 3 and 4 of the process. 2. How the process makes your copywriting better. 3. Books to help you.
Rob Cairns talks to Ross Brand and Kervin Kolbe about their new book Video Podcasting Made Easy.Show Highlights: 1. Why the Book? 2. Podcasting tips. 3. The approach to the book. 4. Podcasting is not hard to start.
Rob Cairns talks to Todd Jones about his copywriting process - Part 1.Show Highlights:1. Todd's Process.2. The first 2 parts of the process;3. How the process can help your copywriting.
Rob Cairns talks to Nathan Ingram about the business of WordPress.Show Highlights: 1. Your new venture with Kathy Zant. 2. Blocks vs Page Builders. 3. All the work you do with Solid WP. 4. Your agency. 5. Time management.
Rob Cairns talks to Davinder Singh Kanith about the business of WordPress news.Show Highlights:
- What is the WP Weekly?
- Plans for the WP Weekly.
- Lots of information about the business of WordPress news.
Rob Cairns asks if you have a WordPress BackupShow Highlights: 1. Make sure you have a backup. 2. Do you test your backups? 3. Do not depend on your web host for backups.
Rob Cairns and Ryan Waterbury talk about SEO and PPC for your Business.Show Highlights:
- When to use SEO or PPC.
- We need to look at other advertising networks besides Facebook and Google.
- Local SEO still matters.
- PPC is the shortest distance to ROI.
Show Highlights:
- Should I use Automated Updates?
- Why Rob does not use automated updates in his business.
- Hire a WordPress security expert if you do not have the time or expertise to look after your site.
Rob Cairns talks to Todd Jones about using AI in Copywriting.ShowHiglights: 1. Why use AI in copywriting. 2. Which pain points does AI solve 3. Will AI cost jobs in the long run?
Rob Cairns talks to Marc Benzakein as a follow-up to his presentation at WordCamp Canada.Show Highlights: 1. The issues with WordPress goverance. 2. The for-profit and non-profit sides should be split. 3. What the future looks like.
Changes to the SDM Show podcast: 1. New segments. 2. When new segments come out. 3. Who are my new co-hosts for the new segments?
Tim Nash joins Rob Cairns for his monthly segment - Security With Tim Nash.Show Highlights: 1. What happened with Crowdstrike? 2. It was not Microsoft's fault. 3. A long discussion about using 2FA. 4. What types of 2FA would you use? 5. Tim's new workshop.
Rob Cairns talks all things WordPress with Birgit Pauli-Haack.Show Highlights: 1. Bugs in WordPress 6.6 2. WordPress 6.6.1 3. Features in WordPress 6.6 4. The WordPress road map.
If Donald Trump was a marketer?Show Highlights: 1. Would Donald Trump be successful? 2. Does he know how to market? 3. Negative publicity is not always bad.
In this episode of Copywriting with Todd Jones, Todd talks about his copywriting original story.Show Highlights: 1. Why did Todd get into copywriting? 2. Did you know Todd journaled at one time? 3. How the business has changed.
Rob Cairns talks to Jenna Piche about procrastination.Show Highlights: 1. Why do people procrastinate? 2. Strategies to help with procrastination. 3. Books you can read to help yourself. 4. Some quick tips to help you now.
Rob Cairns talks about things not to do during marketing: 1. Build relationships first. 2. Do not Spam Google Business Pages. 3. Do not Spam on social media
Rob Cairns talks to Spencer Forman about Launch Kit and WordPress.
Show Highlights:
- What is LaunchKit?
- How does LaunchKit make your life easier?
- Advantages of using LaunchKit.
Rob Cairns talks about why not to use Linktree.
Show Highlights:
- Why not to use Linktree.
- You can build a links site using WordPress.
- Frost has a Links pattern.
Rob Cairns talks to Todd Jones about 5 lessons that he learned from Storytelling from Pro Wrestling.Show Highlights: 1. 5 things learned. 2. There is always a Villian. 3. Build up takes time.And more!
Rob Cairns and Ryan Waterbury talk about WordCamps,Show Highlights: 1 Why WordCamps? 2. Things to take with you to a WordCamp. 3. Have fun.
Rob Cairns talks to Tim Nash about security.Show Highlights: 1. General security discussion. 2. WordPress security. 3. Businesses need to protect themselves.
Bridget Willard talks to Rob Cairns about why she built a minimal website.Show Highlights: 1. Why a minimal website. 2. Where Bridget is going with her business. 3. Bridget's pricing strategy.
Rob Cairns talks about more changes to the SDM Show. This includes the addition of a new monthly segment.
Todd Jones talks to Rob Cairns about Why You Need an Origin Story.Show Highlights: 1. Why you need an origin story for your business. 2. The value of an origin story. 3. What goes in an origin story?
Rob Cairns talks to Colleen Grazter about making documents accessible.
Show Highlights:
- What makes a document accessible?
- How to make a document accessible.
- All about colours and fonts and accessibility.
Rob Cairns is taking the SDM Show on the road and will be recording at WordCamp Canada.
Rob Cairns talks to Ryan Waterbury about growing an agency.Show Highlights: 1. When to hire. 2. What kinds of skills to hire for? 3. Partnerships. 4. Automation
Rob Talks about Why Consistency in Marketing Matters.Show Highlights: 1. Why Consistency Matters. 2. How to be consistent. 3. Planning your marketing.
Rob Cairns talks to Todd Jones in their bi-weekly segment "Copywriting with Todd Jones".Show Highlights: 1. What is copywriting? 2. Components of copywiring. 3. What makes good copywriting?
Rob Cairns talks to Andrew Palmer about pricing.Show Highlights: 1. Do not fight the race to the bottom. 2. What to consider when pricing. 3. Should we do Black Friday sales?
Rob Cairns talks about Variable Products in e-commerce.Show Highlights: 1. What is a variable product? 2. Variable products make for a better user experience. 3. All e-commerce platforms support variable products.
Rob Cairns talks to Alex Standiford about his new affiliate marketing product Siren.Show Highlights: 1. What is Siren? 2. Features of Siren. 3, Why use Siren?
Rob Cairns talks about why he uses a booking system.Show Highlights: 1. Why to use booking systems? 2. Booking systems save time. 3. The booking system can interface with Google Calendar
Rob Cairns and Todd Jones Introduce Todd's New BiWeekly Segment on the SDM Show.Show Highlights: 1. What is the new segment? 2. What is Copywriting with Todd Jones? 3. Some of the topics we will cover in future episodes.
Rob Cairns talks about changes to The SDM Show.Show Highlights: 1. Changes that are coming. 2. A new segment with Todd Jones. 3. The SDM Show schedule.
Rob Cairns talks to Adian Tobey about Email Marketing.Show Highlights: 1. Why does E-Mail marketing matter? 2. Subject lines in e-mail marketing. 3. Groundhogg roadmap.
Rob Cairns talks about why Inperson events matter.Show Highlights: 1. Connection is deeper in person. 2. We crave meeting people in person. 3. What we get from in-person events.
Rob Cairns and Ryan Waterbury discuss why it is important to own your marketing material.Show Highlights: 1. Business Owners need to own their digital assets. 2. Why do you as a business owner need to own your domain? 3. Do not forget about your print assets.
Rob Cairns talks to Joshua Hammer from Sucuri about Website Security.Show Highlights: 1. What causes WordPress sites to be hacked? 2. Things people can do to protect themselves. 3. Should you do backups at the site level or server level?
Nathan Wrigley and Bob Dunn join Rob Cairns to talk about lessons learned during podcasting.Show Highlights: 1. Lessons learned during podcasting. 2. Audio really matters during podcasting. 3. Takeaways how on to make your podcast better.
Rob Cairns talks to Vikas Singhal about InstaWP.
Show Highlights:
- What is InstaWp?
- New features for InstaWp.
- InstaWp's roadmap.
Rob Cairns talks to Derek Ashauer about life as a web developer.Show Highlights: 1. The WordPress Community. 2. Discussing Product Needs. 3. Balance Between life and work.
Rob Cairns talks to Damon Cook about WordPress.Show Highlights: 1. What changes are coming? 2. What is Damon excited about in WordPress? 3. Things Rob and Damon would like to see in WordPress.
Rob Cairns talks about not ghosting in business.Show Highlights: 1. Why ghosting is bad for business. 2. How it is unprofessional. 3. How ghosting does not build relationships.
Rob Cairns and Todd Jones talk about coaching and copywrighting. Show Highlights: 1. Why coaching? 2. How AI impacts copyrighting. 3. Steps to make your copyrighting better.
Rob Cairns talks to Kelly Keith about running a plugin company,Show Highlights: 1. How to run a plugin company. 2. How to grow your business. 3. How to deal with support issues.
Rob Cairns and Birgit Pauli-Haack talk about WordPress 6.5 and beyond.Show Highlights: 1. Why was WordPress 6.5 delayed? 2. Changes in WordPress 6.5 3. Changes to come in future versions of WordPress.
Rob Cairns talks to Ryan Waterbury about what tools your agency should use.
Show Highlights:
- What tools should your agency use?
- Processes matter more than tools.
- A discussion around Project Management tools.
Rob Cairns talks to Jason Friedman about lead generation.Show Highlights: 1. What is lead generation? 2. How do generate leads? 3. What do potential customers look for?
Rob Cairns talks about life changes creating curveballs.Show Highlights: 1. What Medical Issue caused the problem? 2. Diabetes is a big one. 3. Rob is grateful to people for caring.
Ross Brand and Rob Cairns talk about his book 100 Livestreaming and Digital Media Predictions Volume 4.Show Highlights: 1. Why the book? 2. Where Livestreaming and Digital Media is going. 3. Some top tips for Livestreaming and Digital Media.
In this podcast, Rob Cairns does a roundtable with his Peeps - Tood Jones, Davinder Sing Kanith, Ryan Waterbury, and out-from-retirement Paul Lacey.
Rob Talks to Aaron Edwards about the business of WordPress.
Show Highlights:
- Aaron's WordPress original story.
- AI in WordPress and Marketing.
- SASS products.
Rob Cairns sits down and talks to Kevin Geary.Show Highlights: 1. Kevin's WordPress origin story. 2. How do we take great ideas and go with them. 3. Page Builders vs Blocks.
Rob Cairns talks about if AI causes Job Loss.Show Highlights:1. Will AI cause job loss?2. How AI will impact jobs.3. Embrace AI.
Rob Cairns talks to Sherry Holub about the business of WordPress.Show Highlights: 1. Sherry's WordPress Origin story. 2. The business of WordPress. 3. Sherry's opinion of what works and what does not work.
Rob Cairns talks about his Podcast Origin Story.
Show Highlights:
- His background on why he likes podcasting.
- Why did he start podcasting?
- Things he did when he started podcasting.
Rob Cairns talks about security tips for your business.Show Highlights: 1. Backups. 2. Phishing scams. 3. Online banking.
Rob Cairns and Tim Nash talk about more WordPress security.
Show Highlights:
- Tim's thoughts on security.
- How to protect your website.
- What you should do now.
Rob Cairns sits down with Thomas Raef to talk all about security.Show Highlights: 1. Issues with cookies. 2. Tips to help you secure your website. 3. Test your backups.
Rob Cairns talks to Akshat from Blog Vault.Show Highlights:1. What is Blogvault.2. How does Blogvault protect your WordPress website?3. Features of Blogvault.
Rob Cairns talks about All About Security Week.Show highlights: 1. Guests for security week. 2. Topics for security week.
Rob Cairns talks about investing time and effort in your business marketing.Show Highlights: 1. How to invest time. 2. What you should do for marketing. 3. How to schedule time for your marketing.
Rob Cairns talks to Todd Jones about - About Pages.Show Highlights: 1. Why an about page? 2. What makes a good about page? 3. Things not to put on an about page.
Rob Cairns talks to Laura Elizabeth about client portals"Show Highlights: 1. Why a client portal. 2. Features of a client portal. 3. Laura's client portal product..
Rob Cairns and Ryan Waterbury talk about pivoting their marketing.
Show Highlights:
- Does Email Marketing matter?
- PPC in Marketing.
- What marketing is working for clients?
- Your website is part of your marketing toolbox.
Rob Cairns talks to Vova Feldman about Entrepreneurship and Freemius.
Show Highlights:
- What is entrepreneurship?
- Who makes a good entrepreneur?
- What qualities should an entrepreneur have?
- What is Freemius?
- What plugin issues does Freemius solve?
Rob Cairns talks about his Agency's productivity stack.Show Highlights:
- Tools he uses.2. Why he uses the tools?3. One tool Rob is looking at.
Rob Cairns talks to Simon Harper about E-Mail Marketing and DMARC Changes.Show Highlights: 1. What changes are coming to Email authentication and DMARC. 2. How to avoid your emails from going into Spam. 3. Tips to help your e-mail marketing.
Rob Cairns talks about the difference between Resolutions and Goals.Show Highlights:1. Why resolutions do not work.2. Short-term and long-term goals.3. Goals must be measurable.
Rob Cairns sits down with Andrew Palmer to talk about Bertha.Ai and all things AI.
Show Highlights:
- Changes to Bertha.AI .
- Roadmap for Bertha.AI .
- What is going on in the AI space.
- Turmoil at Open AI.
Rob Cairns talks to Thomas Raef about hard-core WordPress security.Show Highlights:1. What to do to harden your WordPress install.2. Why does server hardening matter?3. Can you DIY your WordPress security?
Rob Cairns sits down with Kimberly Cole of Newfold Digital to talk all things Yoast and Ai.Show Highlights:1. Why has Newfold entered into the AI space with Yoast.2, What are the benefits of using Yoast and AI.3. Roadmap of features to come.
Rob Cairns talks to Ryan Waterbury about preparing for the holidays and beyond.
Show Highlights:
- How to prepare for the holidays.
- Setting short-term goals.
- Setting long-term goals.
Rob Cairns talks about why the Silent Treatment is bad in business.Show Highlights:1. Show Business Owners Respect.2. Be upfront and honest.3. Show you care.
Rob Cairns talks to Jorge Casals about Datapocket.
Show Highlights:
- What is Datapocket?
- Features of Datapocket.
- Roadmap for Datapocket.
Rob Cairns talks about a marketing technique should never use anytime or around the holidays.
Show Highlights:
- What is the tip?
- Why not do this?
- Customer long term trust is important.
Rob Cairns sits down to talk to Taco from Yoast.
Show Highlights:
-
Why Yoast?
-
New things coming in Yoast.
-
How Yoast contributes to the WordPress community.
Rob Cairns talks to Ryan Waterbury about what Automattic does right.
Show Highlights:
- Things Automattic does.
- Contributions to WordPress.
- Investments in other ventures.
- Automattic's other companies.
Rob Cairns talks to Ross Brand about Live Streaming.
Show Highlights:
-
Changes in LiveStreaming.
-
Why Podcasters now do video?
-
Tools to LiveStream.
Todd Jones takes over the SDM Podcast and interviews Rob Cairns.
Show Highlights:
- Rob's technical background.
- Rob's business background.
- How Rob started his agency.
- How Rob promotes his business.
In this episode, Rob Cairns talks to Bud Kraus about making content for others.
Show Highlights:
- Why make content?
- How to make content for others.
- The impact of AI on content.
- Bud's special announcement.
Rob Cairns talks about one thing you should not do when signing up for a SAAS service.
Show Highlights:
- What not to do when signing up.
- The best way to sign up for SAAS Services.
- What happens when you move away from Google or Facebook sign-ins?
Rob Cairns sits down with Jeff Chandler and talks about the history of WordPress.
ShowHighlights:
- How the Wp Tavern was formed.
- The biggest story Jeff ever covered.
- The WordPress community.
- Covering the WordPress News.
Rob Cairns talks about tips for protecting your online banking.Show Highlights:1. Use 2FA.2. Use the mobile app and why.3. Use strong passwords
Rob Cairns and Mark Westguard from WS Forms talk about the history of technology.
- What is a BBS?
- The history of video games.
- Types of Modems.
- General Tech talk.
Rob Cairns talks about why you need to drive traffic to your website and mailing list.
Show Highlights:
- What assets do you own?
- Social Media keeps changing the rules.
- Your Website and Mailing List really matter.
Rob Cairns talks to Marcus Burnette about this community project WP World.
Show Highlights:
- What is WP World?
- Features of WP World.
- Features coming in the future.
Rob Cairns talks to Jason Rouet about being a WordCamp organizer.
Show Highlights:
- Why community matters.
- The Work involved in being a Wordcamp organizer.
- The challenges involved in being a Wordcamp organizer.
Rob Cairns talks about the one thing businesses do to leave money on the table.
Show Highlights:
- What is left on the table?
- Why E-mail marketing matters.
- The only two things you own are your website and your email list.
Rob Cairns sits down with Laura Adamonis and talks about her WordPress journey.
Show Highlights:
- Laura's WordPress origin story.
- Laura's take on the WordPress ecosystem.
- Challenges with WordPress.
- Thoughts on the community.
Rob Cairns talks to Dan Knauss about WordPress Security and Solid WP.
Show Highlights:
- General WordPress Security.
- Why you should not have a built-in Malware Scanner?
- Why rebarnding to SolidWP?
- Where SolidWP is going.
Rob Cairns and Jeff Brown talk about social media trends.
Show Highlights:
- Why Social Media?
- Issues with X(Twitter).
- Meta and what is going on.
- Do we need Tik Tok?
Rob Cairns talks about why clients need to have realistic expectations.
Show Highlights:
- Why Expectations Matter.
- Clients need to do cost research.
- Costs have gone up.
Rob Cairns talks to Ryan about the WordPress Dumpster Fire on Twitter,
Show Highlights:
- Why .com and ,org need to be separated?
- Why a CEO can not be a bully.
- The impact on the community.
- Accusations of people fabricating plugin downloads.
Rob Cairns talks to friend of the show Bridget Willard about Launch With Words.
Show Highlights:
- What is Launch With Words?
- The new Launch With Word Web Dev Pack.
- Why Launch With Words over AI.
- Some of the books Bridget is working on.
Rob Cairns talks about why he moved to Fastmail.
Show Highlights:
- Why Fastmail.
- Privacy Matters.
- Features of Fastmail.
Rob Cairns talks to Ryan Waterbury about Copyright.
Show Highlights:
- What is copyright?
- How copyright matters.
- What to think about when using digital assets.
- How to manage copyright.
- Who is responsible for purchasing the correct licenses for digital assets?
Rob Cairns and Nicole Osborne talk all things marketing.
Show Highlights:
- Nicole's Marketing Journey.
- Pricing in Marketing.
- Thoughts for agencies,
- How to stand in the world of Ai.
Rob Cairns talks about lessons learned during his 57 years.
Show Highlights:
- Lessons Learned.
- How Rob's life is better,
- How life has changed.
Rob Cairns sits down with WPCS.IO co-founder Roger Rosweide.
Show Highlights:
- What is WPCS.IO?
- Features in WPCS.IO .
- Roadmap for WPCS.IO .
Rob Cairns talks about networking events.
Show Highlights:
- Why Networking Events.
- Meeting People at Networking Events.
- How to prepare for networking events.
Rob Cairns and Ryan Waterbury talk about Ethics in handing over digital assets.
Show Highlights:
- Tips for clients to protect themselves.
- Clients should own their digital assets.
- The proper way to manage digital assets for clients.
Rob Cairns talks to Arpit Shaw about his product WP Sync Sheets.
Show Highlights:
- What are Wp Sync Sheets.
- Product Roadmap,
- Why you should get this tool.
Rob Cairns shares his thoughts on AI.
Show Highlights:
- AI is a Tool.
- AI makes our work life easier.
- AI does not cost jobs.
Rob Cairns talks to Warren Laine-Naida about his two new books:
Show Highlights:
- Warren's Book: Digital Skills For Smart Seniors.
- How seniors can make better use of the Digital World.
- SEO All You Need to Know - 2nd Edition.
- Is SEO still relevant in the world of AI?
Rob Cairns talks about why you need to communicate with your care plan clients.
Show Highlights:
- Why communication is important
- Not Communicating is a bad thing.
- What happens when you renew your care plan without communication.
Rob Cairns talks about why you need a WordPress security expert.
Show Highlights:
- Why do you need a security expert?
- You can not DIY security anymore.
- The year of the vulnerability.
Rob Cairns talks about eCommerce and WordPress with Ryan Waterbury,
Show Highlights:
- Why WordPress for eCommerce.
- Is Woo the only answer?
- Other options for eCommerce and WordPress.
Rob Cairns talks about setting boundaries in your agency.
Show Highlights:
- Why you Need Boundaries.
- The Dog Ate My Homework.
- Why You Should Stick To Your Boundaries,
Rob Cairns talks to Courtney Robertson about the open-source community and the open-source summit.
Show Highlights:
- Why Open-Source?
- What is the Open-Source summit?
- Why collaboration matters.
Rob Cairns talks to James Giroux about TotalWP.
Show Highlights:
- Trends in the WordPress Space.
- What is TotalWP?
- Why does culture matter?
- The WordPress ecosystem.
And so much more.
Rob Cairns talks about Mental Health in this episode.
Show Highlights:
- Why Mental Health Matters.
- How to Take Care of Yourself.
- What to do when having mental health issues.
** Disclaimer Rob Cairns is NOT a doctor. Please consult one if having mental health issues
Rob Cairns talks to Ryan Waterbury about picking your ideal client.
Show Highlights:
- What makes an ideal client.
- What to watch for when picking a client.
- Things clients do to make a great partnership.
Rob Cairns talks about why just being on Twitter is not enough.
Show Highlights:
- Why being on Twitter is not enough.
- How to manage your brand on Twitter.
- Should you look at other social media avenues?
Rob Cairns sits down with Dustin Stout and talks all things AI and Magai.
Show Highlights:
- Why AI?
- How AI is making a difference in the world.
- What is Magai?
- Features of Magai.
- Roadmap for Magai.
In this special episode, Rob Cairns wishes WordPress a Happy 20th Birthday and talks about what WordPress means to him.
In this Episode, Rob Cairns talks to Brian Gardner about Modern WordPress.
Show Hights:
- What is Modern WordPress?
- Why is Build Mode?
- Changes coming to WordPress.
- Why we should embrace FSE.
- Changes to Frost.
Rob Cairns sits down with Kristen Wright and talks about journaling and the Day One App.
Show Highlights:
- Why Journal?
- Types of journaling?
- Benefits of journaling.
- What is the Day One App?
Rob Cairns talks about the difference between a Hack and a Spoof.
Show Highlights:
- What is a Hack?
- What is a Spoof?
- What is the difference between the two.
Rob Cairns talks to Dennis Dornon about MainWP.
Show Highlights:
- What is MainWP.
- Why you should use MainWP.
- Features in MainWP.
- What is coming in MainWP.
Rob Cairns talks about Stunning Digital Marketing's Security Stack.
Show Highlights:
- Hosting is part of your security stack.
- What is our agency's security stack?
- We used a layered security approach.
Rob Cairns sits down with Ryan Waterbury and talks t why you should fire a customer.
Show Highlights:
- Are there bad customers?
- When is it time to let go.
- How to fire a customer nicely.
- Boundaries and more boundaries.
Rob Cairns sits down with Todd Jones and talks about how AI impacts copywriting.
Show Highlights:
- The impact of AI on business.
- How does AI impact copywriting.
- Does AI impact jobs?
- What is the future of AI.
Rob Cairns talks about if you should be on Twitter.
Show Notes:
- Should you be on Twitter?
- What Twitter is really good for.
- Where do your customers go?
Rob Cairns talks to Spencer Forman about using WordPress as a lead generation tool.
Show Highlights:
- Why WordPress.
- Why you do not want to only use rented land for lead generation.
- The benefits of WordPress.
- The WordPress community.
Rob Cairns talks about changes to the Podcast.
Show Highlights:
- Changes that are coming.
- Why the changes.
- Video is coming.
Rob Cairns talks to Vito Peleg about the Atarim Summit.
Show Highlights:
- What is the Atarim Summit ?
- What types of talks are at the summit?
- Two big names coming.
- Some surprise breaking announcements.
Rob Cairns and Ryan Waterbury talk about what you should not just use rented land to promote your business.
Show Highlights:
- You do not own rented land.
- The only thing you truly own is your website and your email list.
- Rules on rented land provider can change.
- Remember on rented land you are the product.
Rob Cairns talks to Adam Silver about podcasting.
Show Highlights:
- Why Podcasting?
- Benefits of Podcasting.
- Some suggestions on how to setup your Podcast.
Rob Cairns talks about why conferences, masterminds and meetups matter.
Show Highlights:
- Why these matter.
- It is all about the people.
- A great network opportunity,
Rob Cairns sits down with his friend Andrew Palmer to talk AI and Bertha.AI .
Show Highlights:
- Will AI replace jobs?
- Some great uses for AI.
- What is Bertha.AI?
- Some of the new features of Bertha.ai
Rob Cairns talks about how to get over Imposter Syndrome.
Show Highlights:
- What is imposter syndrome?
- How to get over imposter syndrome.
- Practice and being prepared helps.
Rob Cairns sits down with Stephanie Hudson.
Show Highlights:
- Why AI?
- Does AI matter?
- Changes coming in WordPress.
- Why outsourcing can help your business
Rob Cairns talks about why people are human and that people make mistakes.
Show Highlights:
- Why people are human.
- No one is perfect.
- We need to forgive people.
Rob Cairns talks to Ryan Waterbury about how to grow your agency business.
Show Highlights:
- How to grow your business.
- What steps you need to do to scale your business,
- What types of marketing help in scaling your agency.
- The biggest issue is business owners trying to do to much
Rob Cairns talks about what happens to your Digital Assets after death.
Show Highlights:
- Access to the deceased smartphone.
- Password access.
- 2FA.
Rob Cairns talks to Bridget Willard and Warren Laine-Naida about there book The Only Marketing Book That You Need For Your Small Business.
Show Highlights:
- Why this book?
- Marketing tips to help your small business.
- Actionable Tips.
- Why SEO still matters.
- Email marketing still matters.
Rob Cairns sits down with Adam McLaughlin to talk project management in WordPress.
Show Highlights:
- Why Project management.
- Processes to follow.
- What happens to projects when they are not managed well.
Rob Cairns talk about why Tik Tok should not be banned.
Show Highlights:
- Privacy Issues With Tik Tok.
- We Should Ban All Tech From China.
- Charge Cards Are The Worst For Privacy.
Rob Cairns and Mark Westguard talk about WS Forms.
Show highlights:
- Why WS Forms.
- Features of WS Forms.
- What is coming in WS Forms.
- Integrations WS Forms has.
Rob Cairns talks about Podcamp Toronto 2023.
Show Highlights:
- Why Podcamp.
- The people of Podcamp.
- What Rob presented at Podcamp
Rob Cairns sits down with Anne McCarthy and talks about WordPress 6.2 .
Show Highlights:
1. What is coming in WordPress 6.2 .
2. The coolest features in WordPress 6.2
3. When are we going to update the WordPress Admin Dashboard?
4. When are we going to fix the Media Library?
Rob Cairns sits down with Ross Brand and talks all thigs Livestreaming!
Show Highlights:
- Why Livestream?
- Trends in livestreaming.
- Podcasting and Livestreaming are crossing paths.
- Tools to use in Livestreaming.
Rob Cairns talks about his Podcast Origin story.
Show Highlights:
- Rob's love of audio.
- Why Rob started Podcasting.
- A couple of lessons learned Podcasting
Rob Cairns and Ryan Waterbury talk about emerging technologies.
Show Highlights:
- What technologies are becoming big.
- AI.
- Apple and what it does.
- Competition in business.
Rob Cairns talks about why you need a WordPress Security Expert.
Show Highlights:
- Major companies that have been hacked.
- Why you can not manage your own security.
- You need someone and lives and breaths security.
Rob Cairns talks to Talisha Lewallen and Sophia DeRosia abut certification in the WordPress space.
Show Highlights:
- Why Certifications in the WordPress space.
- Different levels of certifications.
- The people behind the certification process.
- Why the US government cares about certifications.
Rob Cairns talks about why 2023 will be the year of the vulnerability.
Show Highlights:
- Why 2023 will be the year of the vulnerability.
- Companies that have been compromised.
- How you can protect your website.
Guest Host Scott Mills Interviews Rob Cairns
Show Highlights:
- Rob's community involvement.
- Scott and Rob Livestream Toronto BMX.
- Two things that matter in Digital Marketing for your business.
- Some quick Podcast tips.
Rob Cairns talks to Owen Greaves about web hosting. Then the conversation takes an interesting turn when they talk about life and the universe.
Show Highlights:
- Why a small web host.
- Hosting is based on trust.
- What is going on in the world.
- How the world has changed.
Rob Cairns talks about a password tip that Kathy Zant gave him in a conversation last week.
Show Highlights:
- Should I use a password manager.
- How to protect my passwords better.
- Kathy's tip.
Rob Cairns talks to Onar Alili about his product OppSpam
Click here for his website.
Show highlights:
- What is spam?
- How to protect yourself from Spam?
- What is OppSpam?
- Features of OppSpam.
Rob Cairns talks about two things a business owner should consider before hiring an agency.
Show Highlights:
- Marketing is a marathon.
- Is the agency a good fit for you?
- Make sure you under contract when you ask the agency to do work for you.
This Episode talks about why WordPress.
Show Highlights:
- Why WordPress?
- Flexibility in WordPress.
- The WordPress community.
- Hosting with WordPress
Rob Cairns talks about 4 Things to Do After The Last Pass Mess.
Show Highlights:
- Rob Talks about 4 things to do if you are on last pass.
- Your Master Vault Password Matters.
- You need to get off Last Pass.
Rob Cairns talks to Maddy Osman about her book Writing for Humans and Robots: The New Rules of Content Style.
Get your book here:
Show Highlights:
- Why writing for humans and search engines matters.
- A style guide for your writing is necessary.
- What matters more SEO or the human eye.
- How this book will make your writing better.
Rob Cairns talks about why consistency in Digital Marketing matters.
Show Highlights:
- Why Consistency matters.
- What big brands do.
- My thoughts on the social media algorithms.
On the Pod Rob Cairns sits down with friend of the show Jeff Brown and talks all things social media.
Show Highlights:
- What is the next best thing.
- Should I be on Tik Tok.
- Changes are happening at Facebook.
- The Twitter Mess.
Rob Cairns talks about the Last Pass Mess.
Show Highlights:
- LastPass did not communicate well with its customers.
- Trust in security.
- What I did.
- LastPass Alternatives
Rob Cairns sits down with Kathy Zant to discuss Pass Keys.
Show Highlights:
- What are Pass Keys?
- How do Pass Keys work.
- The advantages of Pass Keys.
- Are Pass Keys more secure?
Rob Cairns talks about how Life Changing Events Shape you.
Show Highlights:
- Good and Bad Events impact you.
- These events can go back to when you were much younger.
- Some of these events you can not directly impact.
Rob Cairns and Ryan Waterbury talk about Looking after customers when a product has been purchased.
Show Highlights:
- Why companies do not look after older customers.
- What companies should be doing with older customers.
- Are LTD's the best for business.
Rob Cairns sits down with author KGE Konkel about his book Who Has Buried The Dead?
Show Highlights:
- About the Author KGE Konkel.
- Thoughts about Russia in World War 2.
- How the events of World War 2 Mirror today's events.
Rob Cairns sits down with Birgit Pauli-Haack and Matias Ventura and talks all things WordPress.
Show Highlights:
- Roadmap for WordPress.
- WordPress 6.1 and 6.1.1 releases.
- PHP with PHP 7.4 going end of life.
- Blocks and more Blocks.
Rob Cairns talks to Michelle Frechette about making facilities accessible.
Show Highlights:
- What is accessibility.
- What do we need to think about for accessibility?
- What are some accessibility considerations?
- What about hidden needs?
Rob Cairns talks about PHP 7.4 going End of Life.
Show Highlights:
- What does this mean?
- What you need to test compatibility with PHP 8.x
- The concerns in the community .
Rob Cairns sits down with Bill West Founder/CEO at Ellipsis Technologies Inc and talks about security in WordPress Forms.
Show Highlights:
- What does security within forms matter.
- What is contact form spam.\
- Ellipsis Technologies solution to contact form spam.
Rob Cairns talks about taking breaks in business and why the matter.
Show Highlights:
- Breaks are needed to recharge.
- Food matters.
- Going off the grid is good for you.
Rob Cairns and Ryan Waterbury talk about Black Friday and Holiday Sales.
Show Highlights:
- How to sell.
- Why not to discount all the time.
- Make your sales different.
- Types of sales campaigns.
- Expanding of the holiday retail season.
Rob Cairns talks about using your calendar to help you with Time Management.
Show Highlights:
- How to use your calendar.
- Color coding your calendar.
- Why you should not keep separate personal and work calendars.
In this episode Rob Cairns talks about changes to The SDM Show podcast publishing schedule.
Rob Cairns sits down with Robert Rowley and talks all things WordPress security.
Show Highlights:
- Why security is important.
- Some best practices for WordPress security.
- General security for your business.
- Php 7.4 is going End of Life.
Rob Cairns talks about the WordPress 6.03 core update as well as how to do updates.
Show Highlights:
- WordPress 6.03 update.
- Why the update less then two weeks before WordPress 6.1
- How my agency does updates.
Rob Cairns sits down with Ryan Waterbury in their monthly segment talking about how this Economy has impacted Technology.
Show Highlights:
- The economy is impacted technology.
- How the economy has impacted jobs.
- Where technology is going during this economy.
In this podcast, Rob Cairns talks about the importance of doing a plugin audit.
Show Highlights:
- For security.
- Eliminate general site bloat.
- General Housekeeping.
Rob Cairns talks to Tom Finley about Modern WordPress.
Show Highlights:
- What is Modern WordPress?
- What changes are making WordPress better.
- The impact of blocks and Full Site Editing for WordPress.
- What is in the future for WordPress.
Rob Cairns all things blocks and WordPress with Bud Kraus.
Show Highlights:
- Why Blocks?
- Should I use a page builder?
- Cool things you can do with blocks.
Rob Cairns talks about what he charge his clients for discovery charge. Rob outlines how his agency determines when they start charging for calls.
Rob Cairns talks Woo and all things GoDaddy with Marcus Burnette of GoDaddy Pro.
Show Highlights:
- Why Woo Commerce.
- Things you can do to optimize Woo.
- Security with Woo Commerce
- GoDaddy Pro's latest Woo Commerce offerings.
Rob Cairns talks about why Cookie Marketing is Dead.
Show Highlights:
- Privacy has impacted marketing.
- If its Free you are the product.
- E-Mail marketing matters more than ever.
Rob Cairns talks to Nev Harris about Finances for your agency.
Show Highlights:
- Budgeting for an agency.
- Costs you do not think about.
- Keep tracking of expenses you do not need.
Rob Cairns talks about swipe files.
Show Highlights:
- What is a Swipe File?
- What goes in a Swipe File?
- Where to get for a Swipe File?
Rob talks to Author Warren Laine-Naida about his recent book on SEO - "SEO All You Need to Know: Get Yourself and Your Website Found! A 7-Step Beginner's Guide to Basic Search Engine Optimization".
Show Highlights:
- SEO is a long game.
- SEO matters.
- Tips to help the SEO on your website.
- Most web designers forget to tag their images.
Rob Cairns talks about pricing in your business and why the race to the bottom is not a good idea.
Rob Cairns sits down with Ryan Waterbury and they talk about why your website is always changing.
Changes include:
- Security Updates.
- Blogs.
- Content changes.
- Pictures updated on the website.
Rob Cairns talks to Amber Hinds about accessibility for your WordPress Website.
Some Quick Notes:
- Why accessibility matters.
- In many cases it is the law.
- How to make your website accessible.
- Many disabilities are not physically obvious.
Rob Cairns talks about if your WordPress Website is targeted by hackers. He gets into how hackers function and what they look for.
Rob Cairns sits down with Sam Munoz Community Manager for Developer Relations at WPEngine.
Rob and Sam have an amazing discussion about Modern WordPress and the future of Modern WordPress.
Rob Cairns sits down with Ryan Waterbury and talks about what they like and do not like in the WordPress Community.
People needs to remember that clients do not care about all the inside baseball stuff. They just want a website that works and serves their needs.
Rob Cairns shares his experience and talks about ways small businesses can secure a WordPress website.
Show Highlights:
- Software you can use to secure your site.
- Backups matter.
- Passwords and more passwords.
Rob Cairns sites down with Cristian Raiber to talk about his company WP Chill and all things Worodpress.
Show Highlights:
- What is WP Chill
- What plugins do you offer.
- Have you developed with Gutenberg in mind?
- Where is WordPress going?
Rob Cairns has many years maintaing secuirty for WordPress Websites.
When clients change the service provider that maints the security for their websites, many simple things are missed. Rob talks about the the missed items and what to do about them.
Rob Cairns sits down with Simon Harper and talks all things Mail Chimp and WordPress.
Simon is a certified Mail Chimp expert and uses it to generate leads for clients. He is also an accomplished WordPress developer and we talk about trends with WordPress.
Rob Cairns talks about his software stack for his cutomer support portal.
Rob shares with you why he moved his customer support portal back to WordPress and some of the key plugins and themes he used to build the portal.
Rob Cairns talks to Stephanie Hudson.
Show Highlights:
- What is Focus WP.
- How Outsourcing can benefit your business.
- WordPress trends and changes.
in this podcast Rob Cairns shares a business branding tip that matters.
Show Highlights:
- A mistake many businesses make.
- Email branding matters.
- Branding properly gains trust.
Disclaimer - The background audio is a little rough but the conversations was well worth sharing.
In this episode Rob Cairns sits down with Beatrice Tabiltoc of WPstream.
Show Highlights:
- What is live streaming.
- How to live stream in WordPress.
- How WPstream works.
- Why WPstream is easy.
In this podcast, Rob Cairns talks about the WordPress Community, the large Rogers Outage and His Dad.
Show Highlights:
- People who complain when they make a living on WordPress.
- How the Rogers outage happened.
- Thoughts on my Dad after 12 years.
In this podcast, Rob Cairns sits down with Piccia Neri and they talk about UX Design.
Show Highlights:
- What is UX?
- What type of colors should you use?
- Should you use Google Fonts?
- How to test your website
In this podcast, Rob Cairns talking about being open minded and resources to help your mental health.
Show Highlights:
- Be open minded show others empathy.
- Why open discussion is good.
- Resources to help your mental health.
In this episode, Rob Cairns talks to Ryan Waterbury about reviews for small businesses.
Show Highlights:
- Why reviews matter?
- How to read reviews.
- What to do about bad reviews.
- What do do about negative reviews
In this podcast, Rob Cairns talks about the state of the world.
Show Highlights:
- The state of the world.
- What is wrong with today.
- Why you need to care about others.
Rob Cairns talks to Hans and Donata Skillrud about privacy policies and Termageddon.
Show Highlights:
- Why privacy policies matter.
- GDPR, California and Canada.
- Why you must have a privacy policy.
- What is Terrmageddon?
In this podcast, Rob Cairns talks about why we should no do auto updates in WordPress.
Show Highlights:
- Automattic forced a Ninja Forms Update.
- Why auto updates are a bad idea.
- Always backup before doing updates.
Rob Cairns talks to Jessica Frick about Web Hosting, WordPress and Pressable.
Show Highlights:
- A general chat about Web Hosting.
- The WordPress community.
- What is a managed host.
- Why Pressable?
In this episode, Rob Cairns talks about issues with Ninja Forms and trust in security.
Show Highlights:
- Why do contact forms have issues.
- Ninja forms had major issues.
- Trust in security,
Rob Cairns sits down with Vikas Singhal founder of Insta Wp.
Show Highlights:
- What Is Insta Wp.
- How does Insta Wp work?
- How Instal WP can make website development easier.
- The features of Insta Wp,
Rob Cairns talks about changes with WordPress Products.
Show Highlights:
- Two big products and the changes they have had.
- Who did WP Engine buy?
- Who invested money in InstaWP?
Rob Cairns sits down with Adam McLaughlin to talk about WordPress as a service.
Show Highlights:
- How this best serves your customers.
- Recurring revenue.
- How to present WordPress as a service to clients.
- Suggestions on managing WordPress as a service.
Rob Cairns and Ryan Waterbury sit down and talk more email marketing.
Show Highlights:
- Tips to help your email marketing.
- Formatting your newsletter.
- Why content marketing matters.
- Consistency matters.
In this episode, Rob Cairns talks about remote working predictions made in 1986.
Show Highlights:
- Bill Warren's story and predictions.
- How you can work remotely.
- How things have changed.
Rob Cairns sits down with author Warren Laine-Naida to talk about his book Digital Thinking Version 2.0
Show Highlights:
- Why Version 2.0 of the book.
- Digital Skills to help your Business.
- We talk about all kinds of stuff on the web.
- How to market your business on the web.
In this episode, Rob talks about why he switched to Brave.
Show Highlights:
- Issues with Google Chrome.
- Privacy Matters.
- Less Crashing.
Rob Cairns sits down with Mark Westguard and talks about his product WS Forms.
Show Highlights:
- Why a form package.
- Uses for forms.
- Why WS Forms.
- Integrations that WS Forms have.
In this solo episode, Rob Cairns talks about why Gmail is trending due to politics.
Show Highlights:
- Politicians do not understand Big Tech.
- Politicians need to get their facts correct.
- How Gmail spam filters work.
In this podcast, Rob Cairns and Ryan Waterbury talk about agencies and security.
Show Highlights:
- Passwords
- Backups and More Backups.
- Phishing schemes.
- WordPress security.
Rob Cairns talks to Chris Badgett about LifterLMS.
Show Highlights:
- What is LifterLMS?
- How was LifterLMS founded?
- Uses for a LMS product.
- Features of LifterLMS.
Rob Cairns talks about why websites do not need share buttons.
Show Highlights:
- Old standards.
- How trends have changed.
- How users share information.
Rob Cairns sits down with Adam Warner and talks Web Devlopement, WordPress and GoDaddy.
Show Highlights:
- Why WordPress.
- How GoDaddy has changed.
- The benefit to GoDaddy's Woo managed hosting.
- The Pagely aquisition.
- Things comming in the future from GoDaddy.
In this episode, Rob Cairns talks about why you should use WordPress.
Show Highlights:
- WordPress is open source.
- WordPress is flexible.
- WordPress is cost effective.
Rob Cairns sits down with one of his mentors, Paul Tobey and talks about how to build a YouTube channel.
Show Highlights:
- Paul's compelling story on how he became a digital marketer.
- Why the Youtube channel experience?
- Why you should find a framework and not reinvent the wheel.
- Tips on what not to do on a Youtube channel.
- Metrics to look at.
Rob Cairns sits down with Disha Pegu and talks about the speakers at the Atarim Summit.
Show Highlights:
- Topics of some of the speakers.
- How you can learn at the Summit.
- How to sign up for the Summit.
Rob Cairns sits down with Anne McCarthy of Automattic to talk about her Block Museum project and the road to WordPress 6.0 .
Show Highlights:
- What is the block Museum?
- How did the block Museum come about?
- The road to WordPress 6.0
- Features coming in WordPress 6.0
- The amazing WordPress community.
Rob Cairns talks about what not to do on Twitter in this solo episode.
Show Highlights:
- What not to do on Twitter.
- Why marketing is like dating.
- Marketing is a marathon.
Rob Cairns sits down with Michael Killen to talk about his new book Sell Futures Not Features.
Show Highlights:
- What is wrong with sales today.
- Why clients do not care about features.
- Why results matter.
- Why you need this book.
Rob Cairns sits down with Andrew Palmer and talks about the Atraim Web Agency Summit.
Show Highlights:
- Andrew's background.
- Why the Summit?
- We talked about some of the amazing speakers.
- How your agency can grow from the summit.
- The amazing WordPress community.
In this Episode, Rob Cairns talk about why he likes podcasting.
Show Highlights:
- Why Podcasting?
- Podcasting is a lot like AM Radio.
- Podcasting lets you listen and multitask.
In this podcast, Rob Cairns sits down with Oliver Sild and talks about patchstack.
Show Highlights:
- Why Patchstack was founded.
- What makes Patchstack different from other security firms.
- What Patchstack does for the WordPress Community.
Rob Cairns gives you 5 learning hacks in this podcast.
Show Hightlights:
- 5 ways to learn better.
- Make yourself more productive.
- Get the most out of your learning.
Rob Cairns sits down with Tai Goodwin and talks about how to use Quizzes in marketing.
Show Highlights:
- Why Quizzes?
- Quizzes as a lead generation strategy.
- Quizzes can be used to segment leads.
- Quiz platforms to use.
Rob Cairns talks about what to do when being overwhelmed on this podcast.
Show Highlights:
- How did you get Overwhelmed.
- What to do when your overwhelmed.
- How to reset and re-focus.
Rob Cairns sits down with Cyrus Nambak and David Banoliel and talks about their product Ainfluencer
Show Highlights:
- The story behind Ainfluencer
- What is Influencer marketing?
- Can SMB's do influencer marketing?
Rob Cairns talks about what happens to your Digital Assets when you die.
Show Highlights:
- What happens to your Digital Assets after you die?
- Do you have a plan?
- Who has your passwords?
- Does a family member need access to your Digital Assets?
Rob Cairns talks to Ryan Waterbury in their montthly agency series about why you need a marketing budget.
Show Highlights:
- Why you need a marketing budget?
- What should go in the budget?
- Is marketing just your website?
- Nothing is free in marketing
Rob Cairns talks about newsletters and if they are dead in this solo episode.
Show Highlights:
- Are Newsletters dead?
- Why Newsletters matter.
- Why E-Mail marketing matters today more then before.
Rob Cairns sits down with Nathan Wrigley and Bob Dunn to talk podcasting. Bob, Nathan and Rob have all had shows that have hit episode 200 in the last month so enjoy the amazing conversation from these Podcast experts.
Show Highlights:
- Podcast origin stories.
- Tips about recording your podcast.
- Technical issues that have happened during your podcast.
- How to get guests for your podcast.
Rob Cairns gives you some social media cleanup tips.
Show Highlights:
- Why to do the cleanup?
- How to do the cleanup?
- The benefits of doing the cleanup.
Rob Cairns sits down with Groundhogg founder Adrian Tobey to talk about what is Groundhogg?
Show Highlights:
- What is Groundhogg?
- Why was Groundhogg developed?
- Why run a CRM inside WordPress?
- Why even use a CRM?
- Types of CRM funnels?
Rob Cairns talks about how WordFence trolled Godaddy in the Security space.
Show Highlights:
- How the article had lots of bad information in it.
- How WordFence did not follow proper security disclosure.
- How this could have been handled.
Rob Cairns sits down with Bridget Willard and Warren Laine-Naida and talks about their new book "The Only Online Marketing Book You Need For Your Schools"
Show Highlights:
- How to marketing for schools.
- Why marketing for schools can be easier.
- Social media marketing for schools.
- What makes marketing for schools different.
Rob Cairns talks about why consitency in Marketing matters.
Show Highlights:
- Constancy Matters.
- It takes 7 to 15 touches to get people to notice you.
- Quantity can matter as well.
In this episode Rob Cairns sits down with Topher and Cate DeRosia to talk about the HeroPress network.
Show Highlights:
- What is HeroPress?
- How and why HeroPress was founded?
- The future of HeroPress.
- Why the WordPress community matters.
Rob Cairns talks about the changing world of WordPress security with the Ukraine Invasion.
Show Highlights:
- Security started changing with Covid.
- Bot attacks are up.
- You can no longer DIY your security.
Rob Cairns sits down with Michael Short of GoWP to talk about why Outsourcing can benefit your agency.
Show Highlights:
- Why outsourcing?
- Can outsourcing help you scale?
- What type of tasks can you outsource?
- Where to go for outsourcing.
In this episode, Rob Cairns shares his WordPress origin story.
Show Highlights:
- Why Rob Got into WordPress?
- Why WordPress?
- WordPress is not just a blogging platform.
Rob Cairns sits down with Ryan Waterbury to discuss Marketing Funnels for your agency in this on going monthly series for agency owners.
Show Highlights:
- What is a marketing funnel?
- Your offer matters.
- Why segmenting your list matters.
- How to build a landing page.
Rob Cairns talks about his podcast journey after doing over 200 episodes.
Show Highlights:
- Lessons learned.
- How Rob produces his podcast.
- A big thank you to all those involved.
Wow where time has gone. In this special episode 200, I sit down with Bob Dunn (Bobwp) and we talk about all things WooCommerce.
Show Hightlights:
- Episode 200 - All I can say is wow!
- What is going on with WooCommerce.
- Bob Dunn's Podcast journey.
- Trends in WooCommerce
In Part 2 of the Agency series, Rob Cairns sits down with Ryan Waterbury to talk about the changing world of PPC ads.
Show Highlights:
- What are PPC ads.
- What Ads convert.
- Is privacy impacting PPC ads.
- The changing rules of Facebook Ads.
Rob Cairns sits down with Ryan Waterbury and talks about how to manage with Agency Clients.
Show Highlights:
- How to manage your clients.
- What processes should your clients use.
- How do you deal with scope creep.
- Do we keep bad clients?
In this podcast I had the pleasure of sitting down with Matias Ventura (the Lead for Gutenberg at Automattic) and Birgit Pauli-Hack (From Automattic/Gutenberg Times), We discussed my move to Gutenberg/Blocks from a WordPress Page Builder. We also talked about the roadmap to WordPress 6.0 .
Show Highlights:
- Talked about the challenges of moving to Gutenberg and blocks.
- What worked well in the move to blocks.
- What did not work well in the move to blocks.
- Why you should never do this on a live site.
- The roadmap to WordPress 6.0 .
Rob Cairns sits down and talks lead generation with Shiv Gupta.
Show Highlights:
- What is lead generation?
- What is the best way to do lead generation?
- Other methods to generate leads.
- What leads can do for your business.
Rob Cairns sits down with Nick Diego to talk about FSE (Full Site Editing) in WordPress.
Show Highlights:
- Why FSE?
- How FSE will benefit your WordPress website.
- The future of FSE.
- The future of Gutenberg.
- The future of WordPress.
In this solo episode Rob Cairns talks about a big email tip to save you time.
Show Highlights:
- What is the big tip?
- How to use this tip?
- How to manage customers using this tip
Rob Cairns sits down with Michelle Frechette to talk about community.
Show Highlights:
- How Michelle is involved in the community.
- Why Community matters.
- Diversity in the community.
- How to deal with issues in the community.
In this solo episode, Rob Cairns weighs in on the Joe Rogan and Free Speech Issue.
Show Highlights:
- What is Free Speach?
- Is Joe Rogan right or wrong?
- How free speech impacts our world.
In Episode 191 Rob Cairns talks about all things marketing with Jan Koch.
Show Highlights:
- How Jan changed his marketing strategy.
- The Marketing Journey.
- Why email marketing matters.
- Marketing on Linkedin.
Rob Cairns talks about his WordPress 5.9 Upgrade Strategy that he used on 127 websites.
Show Highlights:
- Planning is key.
- How Rob did his updates.
- Why you must backup before doing an upgrade.
Rob Cairns sits down and talks all things Page Builders with David McCan.
Show Highlights:
- Why a page builder?
- Advantages of a page builder.
- Is Gutenberg a page builder?
- Features of various page builders.
- What page builders we like and do not like
Rob Cairns talks about Google and Privacy.
Show Highlights:
- Google Analytics Issues.
- Have I moved my E-mail from Google?
- Alternatives for Privacy-based Google Analytics.
Rob Cairns sits down with John Locke to talk SEO.
Show Highlights:
- Why Seo?
- How long does SEO take?
- What is a Google My Business Page and Why You Need One.
- SEO TIps
- How website speed impacts SEO.
Rob Cairns talks about a hack to read more books.
Show Highlights:
- What is the hack?
- How to read more books.
- Reading more books makes you smarter
Rob Cairns sits down with Vito Peleg and talks Bertha.ai.
Show Highlights:
- What is Bertha.Ai
- How does Bertha.AI work.
- What is
- Artificial Intelligence.
- How does
- Artificial Intelligence work.
In this episode, Rob Cairns talks about his podcast stack.
Show Highlights:
- What I use to record the podcast.
- What I use for show notes.
- What I use to edit the podcast.