The Marketer: Recent Episodes
The Marketer
Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith.
We talk the latest marketing news and updates.
Companion podcast to our blog www.themarketer.news
The Marketer Podcast #41
All things marketing with Carma Levene & Clayton Smith
Big Hits
Grill The Marketer - Kate Kirwin Review - read the wrap
Olympics putting up mega audience numbers compared to Tokyo
Adam Ferrier says some Olympics Branded Ads are too vague
US numbers - link here
Aus numbers - link here
ABC’s advertising spend skyrockets as audience numbers fall - link here
Album Cuts
Qantas fallout continues, how’s the brand doing?
Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link
May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.
REX - Also in hot water about predatory behavior towards new low cost airline Rex
AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/
9 Network Staff went on strike on the eve of the Paris Olympics - link here
Events
Grill The Marketer September - Get Tix
Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe
Big Hits
Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly
44% of digital advertising spend is wasted according a tool by Next&CO - https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/
Katy Perry’s new song tanks hard
The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this?
Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’
Hawk Tuah Girl - A New Level of Viral
https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/
Album Cuts
Booktopia goes into administration - article link
Linkedin’s suggested comments are super dumb
Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough
Events
Grill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix
Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever.
Big Hits
Calvin Klein
https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all
https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674
Aus Day -
Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/
General:
https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790
Album Cuts
Cookies are crumbling finally?
- https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies
Spam on Facebook
Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire
Lawn Mowing guy https://www.instagram.com/timthelawnmowerman/
Yet another thing is ‘dead’ -
Haven’t heard of anything being dead this week…
The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer
The Marketer Podcast #38
We’re back!
Catch Up - how ya goin
We both spoke at the recent AGDA event - 72 dpi
Carma presented on Designing Ads for Paid Campaigns
Clay discussed Conversion Rate Optimisation on Landing Pages
Big Hits
Spotify Wrapped
https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you
Victoria’s Secret walks back rebrand
https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/
Elon Musk telling advertiser to fuck off
https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x
Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj
Album Cuts
Threads a few months in
https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/
AI influencers
https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month
https://mumbrella.com.au/is-the-future-of-advertising-fake-809776
Yet another thing is ‘dead’ - Influencer Marketing edition
Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29
Big Hits
Elon buys Twitter, titles himself “Chief Twit” - fires everyone.
And it’s going great:
https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/
https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/
https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/
https://geekout.mattnavarra.com/p/welcome-twitter-hell
https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/
Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok
https://www.forbes.com/sites/dereksaul/2022/10/31/vine-20-twitter-reportedly-working-to-bring-back-video-service-after-musk-poll/
Album Cuts
Instagram suspends accounts. Carma has a funny story.
Events
Grill The Marketer
WAMA Sundowner Dec 8th
AMI Members event
Big Hits
1. Netball Sponsorship debacle
https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486
2. BOM Rebrand
https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/
3. Ruby The Roo
https://youtu.be/P3PdfWVk7h8
Album Cuts
20 Years of Marketoonist
https://marketoonist.com/2022/10/evolution.html
Sneaky Poster put up in McDonalds goes viral
https://www.usatoday.com/story/money/nation-now/2018/09/20/mcdonalds-students-prank-fake-ad/1367848002/
Events
Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets
WAMA Sundowner Dec 8th
AMI Members Event - details TBC
Big Hits
Meta’s Metaverse Struggles Continue
https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj
https://mashable.com/article/horizon-worlds-is-underwhelming
Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000.
That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners.
Tiktok says it’s not a social media app
https://mumbrella.com.au/tiktok-pulls-away-from-acccs-social-media-definition-stressing-challenger-position-760726
Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter
https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover
https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/
Kanye to buy Parler
https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html
Album Cuts
Netflix roasts Zelda fans on Twitter
Food blogger get’s $300,000 in damages from another influencer for defamation
https://www.abc.net.au/news/2022-10-18/food-blogger-defamation-damages-pastry-chef-social-media/101546572#:~:text=Food
Netflix Ad Supported Tier releasing in November
https://www.kotaku.com.au/2022/10/netflixs-ad-supported-plan-is-coming-next-month-with-less-offerings/
Events
WAMA Breaky
Grill The Marketer with Brittany Garbutt Nov 3rd
Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.
The topic of the day was Data, a massive focus for all marketers and businesses.
Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important
Full write up of the day on the AMI WA LinkedIn here.
Toast the Marketer last week!
Big Hits
Brand Spam - Brand’s posting about the queen
Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/
Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446
More news re: Netflix New Ad Supported Tier
Good Summary Post from Jason Yim on Linkedin https://www.linkedin.com/feed/update/urn:li:activity:6975385056823439360
Album Cuts
Keep the rabbits out: https://junkee.com/the-keep-the-rabbits-out-kid-is-back-and-he-hasnt-learnt-a-thing/339668
Bot cull on Instagram?
https://mumbrella.com.au/mega-influencers-lose-millions-of-followers-in-a-short-time-hypeauditor-756848
“We estimate that only about 60% of all Instagram accounts are real people”
Events
AMI Summit
Grill The Marketer October - Change of date, stay tuned
Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith.
Big Hits
1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge”
https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/how-the-west-was-one-perth-proves-its-worth-as-wa-agencies-lead-the-charge-754705/amp
2. Why Fortnite & not Meta is winning the metaverse
https://www.protocol.com/newsletters/entertainment/metaverse-meta-zuckerberg-fortnite
3. Meta launches Horizon Worlds in France & Spain
https://techcrunch.com/2022/08/16/meta-launches-horizon-worlds-in-france-and-spain/
4. Meta Video Algo Insights
https://www.socialmediatoday.com/news/meta-provides-new-insights-into-how-its-video-distribution-algorithms-work/631106/
Matt Navarra’s Twitter thread summary - really good!
https://twitter.com/MattNavarra/status/1565638666483122177
5. Twitter & Youtube Launch Podcast Hubs
https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple?
https://www.tubefilter.com/2022/08/22/youtube-podcast-hub-launch/
Prediction
Tiktok should steer clear of going head to head with Youtube when it comes to long form video
- don't be seduced by the attraction of longer video watch times TikTok, it will only end in heartbreak!
Album Cuts
Tweet editing is here!
https://www.socialmediatoday.com/news/tweet-editing-is-here-with-live-testing-now-active-in-the-app/631096/
LinkedIn testing native scheduling
https://www.socialmediatoday.com/news/linkedins-working-on-a-native-post-scheduling-option/630975/
ECommerce continues to cool - Kogan posts $35.5 million loss
https://www.smartcompany.com.au/industries/retail/kogan-financial-report-losses-e-commerce-online-shopping/
Events
TOAST the Marketer 15th September
AMI Data Summit 28th September
GRILL the Marketer 20th October
Marketing News & Analysis with Australian marketing experts Carma Levene & Clayton Smith.
Big Hits
- Big Google Update this week - “Helpful Content Update”
https://developers.google.com/search/blog/2022/08/helpful-content-update
- Pew Research say teens abandoning Facebook
https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/
- Tate Banned from FB/Insta
https://www.pedestrian.tv/news/andrew-tate-social-media-ban/
Album Cuts
Google pushes demise of cookies to 2024
https://blog.google/products/chrome/update-testing-privacy-sandbox-web/
TikTok TVC
https://campaignbrief.com/tiktok-launches-first-australian-tvc-in-new-integrated-brand-campaign-via-we-are-social/
Events
Next Toast the Marketer 15 September - FREE event - register here
Next Grill The Marketer - October 20th - buy tickets here
Instagram Special 2022 - You ok Instagram?
As Moss & Zucks continue to battle a seemingly unstoppable Tiktok, we knew it was time for an Instagram deep dive.
How did we get here? What happening now? Where will they go next?
And plenty more.
Marketing news and analysis with Australian marketing experts Carma Levene & Clayton Smith.
The Marketer Podcast #29
Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome!
Big Hits
1. Insta & FB follow Tiktok
Instagram : all videos under 15 minutes will now be Reels
Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages.
https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7
2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok
https://www.abc.net.au/news/2022-07-23/tiktok-viral-video-act-of-kindess-backfire-groceries-consent/101253920
3. Hootsuite rebrand
https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227
Album Cuts
- Youtube & Shopify join forces for Youtube Shopping
Shopify users globally will now be able to sell their full range of products on YouTube in three ways:
- tagging and pinning products at key points during a livestream
- displaying a curated list of products in a product shelf below on-demand videos, and
-
adding their products to a new ‘store tab’ on their YouTube channel
-
Netflix loses 970,000 subscribers in Q2
https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/
- Instagram introduces chat pay
https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/
- Demark bans Google products in schools over privacy concerns
https://techcrunch.com/2022/07/18/denmark-bans-chromebooks-and-google-workspace-in-schools-over-gdpr/
Events
Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587
The Marketer Podcast #28
Marketing news analysis & insights from experts Carma Levene & Clayton Smith.
Big Hits
Pelaton recruit naked SVU star
https://junkee.com/christopher-meloni-peloton/336375
Bankwest launch Born This WA campaign
https://www.adnews.com.au/campaigns/bankwest-and-union-launch-of-born-this-wa
Netflix choose Microsoft to sell ads
https://www.adnews.com.au/news/why-netflix-chose-microsoft-to-sell-ads
Vegemite & SPC Baked Beans Mashup
https://concreteplayground.com/sydney/food-drink/spc-vegemite-baked-beans
LIVE REACT
Clayton shows Carma - Jonathan Frakes asks you things
Star Trek & Copywriting together, Clay’s absolute faves!
Album Cuts
Internet advertising to grow 6.6% to $17.9bn by 2026: PwC
Events
Toast The Marketer - Thursday 21st July.
Next Grill The Marketer - August 18th, MC Hayley Boneham.
AMI Excellence Awards night - 9th August
Save the date September 28th AMI WA full day event
The Marketer Podcast #27 - Elon's Twitter Bail, Netflix with ads, Jimmy Reese Telstra Ad
Marketing news chats with Carma Levene & Clayton Smith
Big Hits
Elon pulls the plug on $44 billion Twitter deal
https://www.theguardian.com/technology/2022/jul/10/elon-musk-may-have-to-complete-44bn-twitter-takeover-legal-experts-say
Facebook’s “Lookalike Audiences” lose court case
“According to the release, it was the justice department’s first case challenging algorithmic discrimination under the Fair Housing Act. Facebook will now be subject to justice department approval and court oversight for its ad targeting and delivery system.”
https://www.theguardian.com/technology/2022/jun/21/facebook-lawsuit-settlement-advertising-lookalike-audience-doj
Netflix to run ad supported model?
Link here
Netflix sacks hundreds of staff in new round of layoffs
-https://www.news.com.au/entertainment/tv/streaming/netflix-sacks-hundreds-of-staff-in-new-round-of-layoffs/news-story/2854e89e1eb330ef5b665f79d8102a92
LIVE REACT
Carma shows Clayton - Jimmy Rees Telstra
Album Cuts
Tiktok reveals platform strategy at Cannes - link
Golf fan signs deal with beer with company after viral pic - link
Louis Theroux book launch marketing Jiggle Jiggle.
Upcoming Events
Toast The Marketer - Thursday 21st July.
Next Grill The Marketer - August 18th, MC Hayley Boneham.
Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road.
Grill The Marketer Thursday 17th Feb
Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here.
Carma on AMI WA Committee, yay.
Big Hits
SUPERBOWL ADS
https://www.usatoday.com/story/sports/Ad-Meter/2022/02/08/super-bowl-commercials-super-bowl-56-ad-meter/9285281002/
Facebook loses users and sheds $200 billion in a day
https://www.theguardian.com/technology/2022/feb/02/facebook-shares-slump-growth-fourth-quarter
Album Cuts
Spotify Joe Rogan
https://www.afr.com/technology/spotify-push-into-podcasts-brings-publishing-costs-20220208-p59us5
https://www.9news.com.au/national/joe-rogan-rumble-offers-podcaster-100-million-to-switch-from-spotify/a847bf74-6ec0-4dea-a4c6-2962fd8e8035
Instagram Newsfeeds
https://www.pedestrian.tv/news/instagram-updates-chronological-feeds/
https://www.socialmediatoday.com/news/instagrams-coming-chronological-feed-may-not-work-how-you-expect/611225/
Lush quits social media
“It’s not the first time the brand, known for its scented soaps and bath bombs, has stepped back from social media. In 2019 its online presence disappeared for nine months. Encouraging customers to engage with the brand in-store and using hashtags, Lush’s socials were removed. The outbreak of COVID, however, left the marketing arm with little choice but to re-engage”
https://www.marketingmag.com.au/news-c/beauty-brand-lush-quits-social-media/
Youtube Highest earner of 2021 - MrBeast
https://www.bbc.com/news/entertainment-arts-59987711
This Extreme Hide and Seek video has nearly 55M views: https://youtu.be/00NgUctWoLQ
Articles
- Articles - Lamb Ad (Meat & LIvestock Australia)
- Articles - Game On Mole (Melanoma Institute Australia)
Media
https://www.themavens.com.au/post/career-confessions-with-carma-levene-so-media-group
Welcome to Episode 25 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.
Big Hits
- Facebook rebrand
https://about.fb.com/news/2021/10/facebook-company-is-now-meta/
- Iceland Ad takes aim at Zucks
https://gizmodo.com/iceland-skewers-mark-zuckerbergs-metaverse-with-new-tou-1848044804
- Big UK companies using staff to drive tiktok
https://www.theguardian.com/business/2021/nov/05/shop-workers-tiktok-stars-home-spun-video-clips
- LinkedIn goes Fiver style with new platform for freelancers
https://techcrunch.com/2021/10/27/linkedin-rolls-out-its-freelance-services-marketplace-globally-after-picking-up-2m-users-in-smaller-us-beta/
Album Cuts
- Rare being on Gruen. Latest Gruen.
https://www.linkedin.com/feed/update/urn:li:activity:6861872721412915200/
- Facebook to remove some detailed targeting options as of January 2022
https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls
- Grill’d Inspired Unemployed + Onlyfans
https://www.marketingmag.com.au/news-c/the-inspired-unemployed-grilld-and-onlyfans-make-an-unlikely-collaboration/
- Facebook shuts down facial recognition
https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/
- YouTube removes dislike count
https://blog.youtube/news-and-events/update-to-youtube/
- Ladbrokes pinged
https://mumbrella.com.au/ladbrokes-mark-wahlberg-ad-breaches-ad-standards-for-violence-712818
- Game On Mole
https://www.gameonmole.com.au/
Events
Grill The Marketer November - Last one for '21! - Get tickets here
AMI WA event - Learn more here
The Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world.
Intro
Grill The Marketer last week with Cory Gale, supported by Business Events Perth.
Next Grill The Marketer - 25th November learn more here
Photography by Derren Hall - https://www.derrenhall.com.au/
Big Hits
Grill’d Campaign - Stand for Righteous Burgers
https://www.grilld.com.au/news/latest/righteous
Intel throws shade at Apple
https://www.theverge.com/2021/10/5/22711517/intel-anti-apple-ad-m1-innovation-social-experiment
Facebook Whistelblower - Francis Haugen
https://www.abc.net.au/news/2021-10-04/facebook-whistleblower-on-capitol-riots-misinformation/100512688
Facebook rebrand: https://www.theguardian.com/technology/2021/oct/20/facebook-plans-to-change-its-name-as-part-of-company-rebrand-report
Facebook went down for 6 hours:
https://www.bbc.com/news/technology-58800726#:~:text=Facebook's%20founder%20Mark%20Zuckerberg%20has,than%203.5bn%20users%20worldwide.&text=Others%20reportedly%20found%20they%20could,which%20required%20a%20Facebook%20login.
This from Facebook: https://www.facebook.com/business/news/update-about-the-october-4th-outage
Album Cuts
Instagram adding the ability to post from Desktop: https://gizmodo.com/instagram-finally-lets-you-post-from-your-desktop-1847893589
Friendly Jordies Update:
https://www.abc.net.au/news/2021-10-13/magistrate-adjourns-police-application-for-friendlyjordies/100534774
High Court Decision takes effect on Facebook Pages:
https://www.abc.net.au/news/science/2021-10-04/facebook-pages-are-falling-quiet-as-defamation-fears-take-hold/100501800
TikTokker re-designs logos with hilarious results:
https://boingboing.net/2021/09/20/a-tiktok-ers-viral-hideous-redesigns-are-actually-being-used-by-major-brands.html
Events
Next Grill The Marketer - https://www.themarketer.news/grill-the-marketer
Articles
GTM wrap-up here - https://www.themarketer.news/post/grill-the-marketer-october-wrap
Episode 23
Welcome to the Marketer Podcast with Clayton Smith & Carma Levene.
AMI WA event - Great job to AMI WA for putting on a great event. A great organisation bringing marketers together here in Perth, check em out here - https://ami.org.au/
Carma now has a job!
Read more here - SO MEDIA GROUP ACQUIRES SOCIAL MEDIA COMPANY CARMA THE SOCIAL CHAMELEON
Big Hits
Zuckerberg Facebook Post : Business Listings in Whatsapp
Check out Zucks announcement post here.
Facebook Debuts Ray Ban Stories Glasses
Checkout the story on The Verge
High Court rules media outlets are responsible for defamatory comments
https://www.abc.net.au/news/2021-09-08/high-court-rules-on-media-responsibility-over-facebook-comments/100442626?fbclid=IwAR0xcYwMr4DR22rTij9uzgQlKkYbvT6oqd-PTUVaByiVxIp9keNrSGE6wpo
“The High Courtfound that, by running the Facebook pages, the media groups participated in communicating any defamatory material posted by third parties and were therefore responsible for the comments.”
Album Cuts
- Apple vs EPIC lawsuit result
- Officeworks Rebrand
- Canva Valuation hits $40 billion
- Facebook Treats VIP’s Differently
Events
Grill The Marketer Wrap + Upcoming Event - get tickets
Wrap up article here
Articles
Read Carma's article on Photography & Copyright
Grill The Marketer Wrap
How did it go?
https://www.themarketer.news/post/grill-the-marketer-june-wrap-up
August Event
https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317
Big Hits
Ronaldo & Coke:
https://theworldgame.sbs.com.au/ronaldo-snub-costs-coca-cola-billions
Then even IKEA got in on the action https://www.thedrum.com/news/2021/06/21/ad-the-day-ikea-bottles-ronaldo-s-anti-coca-cola-stance
Holiday/Inclusion Marketing:
Pride Month. Juneteenth. NAIDOC week. Who has won and who has lost?
Rainbow-washing definition: defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)—but with a minimum of effort or pragmatic result.” In layman’s terms, rainbow washing is when a business, conglomerate or other for-profit organisation uses the rainbow Pride colours to suggest to consumers that they support the LGBTQI+ community, without having to put in actual effort or produce a tangible outcome for queer folk.
Twitter thread: https://twitter.com/search?q=%23rainbowwashing
https://www.mic.com/p/rainbow-washing-is-all-the-rage-among-the-big-corporations-this-month-81192984
Fails: AT&T, Walmart, Wells Fargo, American Airlines.
https://www.adsoftheworld.com/collection/highlighted_lgbtq_advertising
https://www.entrepreneur.com/article/373083
https://www.washingtonpost.com/opinions/2021/06/18/hidden-lessons-juneteenth/
Friendlyjordies Producer Arrested:
This is concerning for all media.
https://www.theguardian.com/australia-news/2021/jun/14/friendlyjordies-jordan-shanks-producer-charged-allegedly-stalking-john-barilaro
Videos from Friendlyjordies: https://youtu.be/kUhNFSyHGyE https://www.youtube.com/watch?v=OXtq4a8829g
Album Cuts
Facebook LIve Audio Rooms (Clubhouse Rival)
https://www.facebook.com/marismith/posts/10157994795810009
Ads in Reels
https://www.socialmediatoday.com/news/instagram-launches-reels-ads-in-all-regions/601963/
Carma's Article on Red Rooster Rebrand
Red Rooster Rebrand: https://www.themarketer.news/post/red-rooster-rebrand
Episode 21
Welcome to Episode 21 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.
Carma spoke at Tourism WA conference
https://carma.social/carmas-wrap-up-of-the-tourism-council-wa-regional-conference-2021/
https://carma.social/tourism-council-wa-conference-2021/
Brand Perth. How do you brand a city?
https://thewest.com.au/lifestyle/real-estate/why-brand-perth-is-important-c-2898881
https://thewest.com.au/opinion/basil-zempilas/basil-zempilas-city-of-perth-lord-mayor-says-its-time-we-worked-out-exactly-what-brand-perth-stands-for-ng-b881865090z
Vaccine Marketing
https://www.skynews.com.au/details/_6254918133001
https://www.mmm-online.com/home/channel/7-day-supply/yes-weve-undersold-the-vaccine-marketing-can-fix-that/
iOS14.5
Is it a thing? 4% of Americans opt in. Yikes on bikes.
https://9to5mac.com/2021/05/07/opting-in-to-app-tracking/
Fucking up your comms
It’s tough talking to the public as a mass. Not to mention if it involves children!
Sex Ed Video
Branding consent.
https://www.thegoodsociety.gov.au/playlists/the-field-model
https://thenewdaily.com.au/opinion/2021/04/20/consent-video-milkshake-government/
Heineken
Don't drink and start a league
https://www.campaignlive.co.uk/article/heineken-landed-delicious-smackdown-european-super-league/1713786#:~:text=Just%20as%20their%20%22competition%22%20was,drink%20%26%20start%20a%20league.%22
Album Cuts
Clubhouse update
https://indianexpress.com/article/technology/social/clubhouse-on-android-crosses-1-million-downloads-on-google-play-store-7328304/
Twitter spaces
https://9to5google.com/2021/05/04/twitter-spaces-begins-rolling-out-more-widely-on-android/
Instagram pronouns
https://www.seventeen.com/life/tech-social-media/a36411026/how-to-add-pronouns-on-instagram/#:~:text=Head%20to%20your%20profile%20and,four%20pronouns%20you%20identify%20with.
Squarespace lists on NYSE
https://www.cnbc.com/2021/04/16/website-maker-squarespace-files-to-go-public-on-nyse.html
KFC brings back tagline - finger lickin’ good after COVID
https://www.marketingweek.com/kfc-finger-lickin-good/#:~:text=The%20famous%20slogan%20has%20been,brand%20responded%20to%20Covid%2D19.&text=KFC%20is%20bringing%20back%20its,since%20dropping%20it%20last%20year.
Fairy Bread fools the hard right
https://thenewdaily.com.au/news/good-news/2021/04/16/fake-fairy-bread-petition/
Grill The Marketer June
https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317
Content
Carma Databox x 2
LinkedIn Page Engagement: https://databox.com/linkedin-company-page-content
Facebook Post Ideas: https://databox.com/facebook-post-ideas?
Carma Perth Business Podcast
https://open.spotify.com/episode/47fv6yyyUVMdEN5sGeRujT
Episode 20
Marketing news and analysis from Carma Levene & Clayton Smith. Subscribe at themarketer.news
Big Hits
- Burger King tweet gets grilled
Read article from ABC
- Facebook lets News out from the dog house in Oz
Who lost? What’s changed?
https://www.abc.net.au/news/science/2021-02-26/facebook-google-who-won-battle-news-media-bargaining-code/13193106
https://www.abc.net.au/news/science/2021-03-03/facebook-news-ban-australian-publisher-page-views-rebound/13206616?
- Barilla pasta timing Spotify list? Approaching new platforms as an established brand.
https://www.delish.com/food-news/a35365398/barilla-spotify-playlist-timers/
Album Cuts
- Facebook ad tracking changes are coming real soon, notifications everywhere in Facebook Ads manager
- Clubhouse: https://www.express.co.uk/life-style/science-technology/1407257/What-is-Clubhouse-App-Android-Release-Date-Clubhouse-All-The-Answers
- Twitter testing clubhouse competitor - Twitter Spaces
- Facebook also working on a Clubhouse rival https://www.inc.com/jason-aten/facebook-is-working-on-a-clubhouse-clone-it-shows-mark-zuckerberg-is-out-of-good-ideas.html
Increase in spam and scammers. DM spam on IG is MASSIVE. Ad Accounts being hacked. Fake Facebook profiles of your friends trying to phish you.
Articles
The Marketer Awards 2020 wrap up article: https://www.themarketer.news/post/grill-the-marketer-2020-awards
Features
Carma speaking at Tourism Council WA Conference -https://tourismcouncilwa.com.au/events-training/wa-tourism-conference
SPECIAL EPISODE - Facebook Bans News Sharing In Australia
Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week.
How did we get here - Read Carma’s breakdown on how got here
Facebook’s statement
https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/
“..as we have made clear to the Australian government for many months, the value exchange between Facebook and publishers runs in favor of the publishers — which is the reverse of what the legislation would require the arbitrator to assume. Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million.
For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed. Journalism is important to a democratic society, which is why we build dedicated, free tools to support news organisations around the world in innovating their content for online audiences.”
What has been the effects on news media so far
https://www.abc.net.au/news/2021-02-19/facebook-referral-traffic-down-news-ban-morrison-frydenberg/13171568
What is the Australian news media saying about this
https://www.smh.com.au/politics/federal/we-will-not-be-intimidated-pm-takes-facebook-fight-to-india-and-the-world-20210218-p573se.html
https://www.smh.com.au/business/companies/facebook-s-devastating-display-of-defiance-is-vintage-zuckerberg-20210219-p5741b.html
https://www.abc.net.au/news/2021-02-19/facebook-news-ban-could-backfire-advertisers-communities/13169930
What is international news media saying about this
https://www.nbcnews.com/tech/tech-news/outrage-facebook-blocks-access-news-content-australia-rcna297
Events
GTM Awards Night - Thursday 25th Feb at Henry Summer
Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news.
Big Hits
- So Perth going public with crowd funding
via Birchal
- Microsoft puts Bing in the ring to replace Google
Read Article
- Zucks & Tim Cook throw some shade at each other
Read Article
Another Article
- Superbowl Ads - were there any good ones?
Read Article
- It’s not a tuna - Subway in hot water again
Read Article
Album Tracks
-- How not to apologise - Downtown Brooklyn Penrith Facebook page
-- Clubhouse Check In - Clay’s Thoughts
The Marketer Awards 2020
We are taking entries now - Read More
Episode 17 Notes
We're back with more news and analysis of digital marketing and media.
Big Hits
1. Google Vs Australian Government
Recap
Firstly...
Google runs experiment removing Australian news media from Search results
Secondly...
Google threatens to remove their Search service from Australia altogether
Recently..
Every Google search has a link at the top of search results
Google’s open letter - https://about.google/google-in-australia/an-open-letter/
Inventor of internet backs Google
Google’s path forward & Google News Showcase
1. GameStop share price soars thanks to Reddit users
https://www.vice.com/en/article/qjpnz5/robinhoods-customers-are-hedge-funds-like-citadel-its-users-are-the-product
Explainer by The Other 98%
Brand promise from The Daily Carnage
3. Our Marketing Predictions for 2021
Clays predictions
--- Facebook will return to some semblance of normalcy
--- Monster Growth - Influencer Marketing + Podcast Advertising
--- The Australian Media Industry will make ZERO progress in evolving their businesses
Carma’s predictions
-- Apple to release their own marketing platform?
-- People are starting to get branding
-- Influencers dying except Tik Tok ie “Silence Brand”
-- Facebook Ads getting harder for non-specialists
Album Cuts
Parler is back - on Russian servers
Kogan pays big fine for 42 million unsolicited marketing emails
The Marketer Awards 2020 - enter your best campaign to win
Categories
Prizes
Judges
Venue
Learn more here
Big Hits
Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9
Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8mkN47NrKwXNXS0YUkXs4yRq7BBdTex3foO_b9g_3fkA0
Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand
Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/
Clubhouse - anyone on it? - https://yourstory.com/2021/01/app-clubhouse-invite-only-voice-social-network-silicon-valley
Album Cuts
Fresh Prince copy from that famous NZ kid: https://mumbrella.com.au/subway-taps-fresh-prince-theme-song-in-first-campaign-from-publicis-663083
Lamb Ad: https://thewest.com.au/entertainment/tv/annual-lamb-ad-targets-scott-morrison-border-closures-in-hilarious-new-edition-ng-b881765970z
The Marketer Award 2020
We want to see your campaign and give it the kudos it deserves! Submit your campaign and we'll announce the winners at our next event.
Learn More Here - https://www.themarketer.news/post/2020-the-marketer-campaign-awards
New segment - the library
Tell us your fav marketing book?
What are you currently reading?
Features
Carma was a guest on the Linkjoy podcast
Databox article - FB Ad mistakes to avoid
Subscribe to get all the updates and latest articles at https://www.themarketer.news/
Episode 15 Notes
Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.
Big Hits
-
Grill The Marketer VII
-
went off like a frog in a sock
- Paul Ramondo crushed it
- Best question of the night
-
Final GTM of the year - Christmas Edition
-
Instagram bans Celeste Barber’s post, then unbans it
-
Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Album Tracks (Formerly Little Hits)
- Twitter racist cropping issue: https://www.theguardian.com/technology/2020/sep/21/twitter-apologises-for-racist-image-cropping-algorithm
- Facebook Ad Accounts getting banned ALOT
- Great campaign by the Merrywell - Guy Tea
- Dave Grohl ‘Ad’
- Google Logo updates
- The Lincoln Project election ad: https://twitter.com/SethAbramson/status/1321917447226744832
Articles
- GTM recap w photos - https://www.themarketer.news/post/grill-the-marketer-vii-wrap-up
- Social Dilemma - Carma's thoughts : https://www.themarketer.news/post/the-social-dilemma-the-marketer-s-opinion
- Carma’s Article : What 1 year and 38 kilos taught me about marketing https://carma.social/what-do-losing-weight-and-marketing-have-in-common/
Car Crush or Crushing It
- Burger King telling people to buy competitor burgers : https://www.businessinsider.com.au/burger-king-order-from-mcdonalds-burger-rivals-whopper-big-mac-2020-11?r=US&IR=T
Events
Grill The Marketer - Christmas Edition
https://www.eventbrite.com.au/e/grill-the-marketer-christmas-vacation-tickets-125831414147
Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!
Big Hits
- McDonalds vs Burger King - The Big Jack
https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger
Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771
- VB’s Thirst sells out in 72 hours
https://www.brewsnews.com.au/2020/09/14/vb-fastest-selling-aus-fragrance/
- Google suggests amendments to news Media Bargaining Code
https://www.adnews.com.au/news/google-says-the-publisher-bargaining-code-could-work-but-changes-needed/
Little Hits
- The Social Dilemma
https://www.netflix.com/au/title/81254224
- Mcgowan announces 10,000 $100 vouchers https://www.facebook.com/MarkMcGowanMP/photos/a.432761316741748/4641303005887537/?type=3&theater
Carma's Article
Grillers In Our Midst - Alana Christidis Ychats Podcast -https://www.themarketer.news/post/grillers-in-our-midst-alana-christidis-the-ychats-podcast
Article coming up
Bunsters - spoke to Kohen...article coming soon.
Events
Grill The Marketer VII - The Last Crusade - with Paul Ramondo - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635
Hey there marketers, welcome to The Marketer Podcast with Carma Levene and Clayton Smith for all things marketing! Let’s get into it!
Grill The Marketer - Wrath Of Kahn happened and it was awesome.
Featured Topics from Grill The Marketer - Wrath Of Kahn event at Henry Summer in Northbridge
-- Social Media for Not For Profit organisations
-- How do marketing student stand out when thinking about entering the workplace? What skills can they learn to stand out?
-- Copywriting - lacking in the marketplace
-- Engagement needs to be the key focus for organic content, not sales
Special Guest Announcement for our next Grill The Marketer event - Paul Ramondo
Get tickets here - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635
Big Hits
News Media Bargaining Code - Facebook threatens to ban local & international news from its platforms
Google Statement - https://about.google/intl/ALL_au/google-in-australia/an-open-letter/
Google Blog Post - 13 things to know about the News Media Bargaining Code : https://australia.googleblog.com/2020/08/13-things-you-need-to-know-about-news.html
Facebook Statement - https://about.fb.com/news/2020/08/changes-to-facebooks-services-in-australia/
Nike Ad goes viral
https://www.youtube.com/watch?v=WA4dDs0T7sM
Little Hits
- Facebook New Design rolling out
Clay’s Article
Read my latest article here about an excellent newsjacking by pizza behemoth Dominoes - https://www.themarketer.news/post/dominoes-newsjacking-masterclass
Welcome to The Marketer Podcast with Carma Levene & Clayton Smith.
Show Notes for Episode 11
Big Hits
Brands boycotting Facebook Ads
Who’s boycotting?
Is it having an effect?
https://www.abc.net.au/news/2020-06-29/facebook-ad-boycott-costs-zuckerberg-7-billion-what-does-it-mean/12402062
On Friday, Facebook's market value dropped by more than 8 per cent, amounting to about $72 billion.
Revive WA
https://campaignbrief.com/top-creatives-and-crew-come-together-to-launch-revive-wa-on-wa-day-with-an-almighty-bang/
Brands Changing Their Names due to Black Live Matter movement
— Chicos, Redskins
— Colonial are thinking about it
— Dixie Chicks change name
Colonial Brewing Co says the name was not chosen, or intended to celebrate colonialism and is reviewing options regarding a name change
“They were basically colonising a beer company in a very famous wine region. That’s where the name came from”
— Big American brands
Little Hits
- LinkedIn Ads Stories
- TikTok Teens say they screwed up Trump rally
- Twitter Labeling trump as misinformation
Car Crash or Crushing It
Car Crash - people saying that pulling down statues of slavers is “changing history”
Crushing It - Dr Violetta Wilk
Events
Grill the Marketer live Q&A event where you get to grill Clayton Smith & Carma Levene - https://www.themarketer.news/grill-the-marketer
Show Notes
Lot’s happening in The Marketer world! Thanks for listening and let us know if you have any topics you would like us to cover.
Big Hits #1 - Marketing during Covid-19
Review of our live webinar session - Marketing & communications during a crisis. We had some great guests on our live webinar, we've released it as a podcast, it's episode #9!
Clay’s Article - Big Brand Covid-19 Ads
https://www.themarketer.news/post/how-the-biggest-brands-in-the-world-are-marketing-during-covid-19
Big Hit #2 - Australia making Google & Facebook pay publishers for content
https://techcrunch.com/2020/04/20/google-and-facebook-must-pay-media-for-content-reuse-says-australia/
Quick Hits
- Google Makes Google Shopping listing free - https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid
- Facebook actually stepping up and fighting mis-information about Covid-19
https://www.businessinsider.com.au/facebook-google-youtube-microsoft-reddit-twitter-fight-coronavirus-covid19-misinformation-2020-3?r=US&IR=T
- Guru’s with lambos are no where to be seen
Car Crash or Crushing It
Clay's Car Crash - all the marketers out there who immediately started saying when the pandemic started “Keep marketing, gotta keep spending” blah blah…”
Clay's Crushing It - Canva’s free Canva Covid-19 resources
Carma's Crushing it - Perth tour company does live wine tour of wineries : https://www.hiddendetours.com.au/
Head to https://www.themarketer.news/ to subscribe and never miss a podcast, event or fresh article
This is a recording from April 15th of our regular Grill The Marketer event, this one was online. Carma and I interview some excellent Australian crisis marketing experts to discuss marketing and communications during a crisis.
Our guests;
Melissa Bowen - MeBo Media
If you've joined us at an in person Grill The Marketer event you'll know Melissa Bowen as our MC. But she's WAY overqualified to MC for us...so this time we're going to have her as a guest! Melissa Bowen is a working journalist with more 20 years experience in Television, Radio and Print. She has held senior editorial roles in some of the biggest newsrooms around the country and continues to do editorial project work for both Australian and international media companies. Melissa also served as General Manager of Marketing for Seven West Media, overseeing all trade and consumer marketing and communications across the group in WA. She started MEBO Media in 2011 to advise and train companies, govt and individuals on how to strategically navigate the media landscape in good times and bad. She has a special interest in crisis communications having seen it done extremely well and extremely badly from the other side. MEBO Media also produces engaging and creative video content for local and national clients across a variety of sectors including Mining, Health, FMCG, Government, Education, Events and NFP.
Tracy Hansen - Marketing & Communications Consultant
Tracy is a seasoned professional with extensive experience in delivering strategic marketing communications strategies. Over the past 20+ years she has assisted a broad range of clients across a variety of sectors including research & development, education, healthcare, financial services, tourism and the arts. A skilled media trainer and crisis communications specialist, Tracy collaborated with the HK & Australian governments in developing a risk assessment policy and community response, as the political unrest in Hong Kong intensified last year. In November 2019, with the oncoming threat of the Coronavirus pandemic, Tracy was invited by the Australian Chamber of Commerce to develop new marketing and communications strategies, as well as policies and procedures in response to the increasingly challenging environment. Tracy is now happily residing in Perth and is available on a contract basis over the coming months.
Kate MacKinnon - Kinn & Co
Kate is a consummate marketing and communications professional with over 17 years experience in the arts, culture, tourism, entertainment and media. She's accomplished in these multi-disciplinary, multi-project environments and is driven by her passion for communications, event development and marketing exceptional brands. Kate's worked with small and large entities including; Seven West Media, Mellen Events, LION Nathan and Tourism Western Australia, before starting her own agency KINN & Co in 2017. Kate's highly regarded and known for her relationships across the creative, events and media sector - working with clients to creatively and effectively deliver their marketing and communication objectives. She's worked with a variety of clients on marketing and communications projects, large scale events and place-making activations including; City of Perth, City of Karratha, City of Fremantle, City of Stirling, City of Mandurah, 20th Century FOX, UWA, Quay Perth hotel, Accor Hotels, Art Series Hotels, Scarborough Beach Association, Hibernian Place, PEET Limited, RAC and Healthway. KINN & Co produce a number of their own events including Winterworld Fremantle and the Scarborough Sunset Markets
Head to our website and sign up to never miss an article or a Grill The Marketer event - www.themarketer.news
Big Hits
- Mouldy Burger Campaign by Burger King
https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/
- Holden Crashes Out
https://www.abc.net.au/news/2020-02-17/holden-car-brand-axed-after-160-years-in-australia/11972092
- Lovespeech by ANZ
https://mumbrella.com.au/anz-reveals-confronting-campaign-calling-for-more-lovespeech-in-support-of-the-sydney-gay-and-lesbian-mardi-gras-618008
Quick Hits
Tiktok - The Ordinary sells 100,000 bottles of serum after Tiktok video goes viral
https://www.news.com.au/lifestyle/beauty/the-beauty-diary-the-ordinary-earns-1m-in-tiktok-frenzy-for-11/news-story/e0f8bc6f420245077e050538be8ed764
Facebook is reportedly bringing out a Pinterest Rival - Pinterest shares drop 5%
https://www.benzinga.com/news/20/02/15332688/pinterest-tumbles-nearly-5-on-reports-of-facebook-releasing-rival-app
Fresh on TheMarketer.news
Game On Moleby Carma Levene - https://www.themarketer.news/post/game-on-mole
Crushing it or Car Crash
Clay's Crushing It 1 - Organic reach on LinkedIn, it's still there!!!
Clay's Crushing it 2 - Osher Ginsberg comparing Australia to the Nokia 3210 for relying on coal and the eco revolution the iPhone - https://mobile.abc.net.au/news/2020-02-11/q&a-climate-change-coal-power-osher-gunsberg/11951766?pfmredir=sm&sf229912342=1
Clay's Car Car Crash - Whoever’s fault it is that they cannot sort out the 51 million in Celeste Barber's donation campaign
Events
Grill The Marketer IV - https://www.eventbrite.com.au/e/grill-the-marketer-iv-reloaded-live-marketing-qa-tickets-86302995583
Recorded and mixed by Elliot Smith at Sundown Studios - https://www.sundownstudios.com.au/
Thanks brother! Seriously talk to him for your all your sound engineering needs.
Big Hits
- TikTok self serve ads are coming
https://digiday.com/marketing/advertisers-see-early-promise-tiktoks-self-serve-ad-platform/
- Kaufland’s pulls out of Australia without opening a store
https://www.abc.net.au/news/2020-01-23/fears-kaufland-pullout-will-leave-adelaide-sites-empty/11892090
- KFC Is copping heat for their latest ad
https://www.thechronicle.com.au/news/sexist-racy-kfc-ad-cops-heat/3925744/
Quick Hits
— someone is advertising on radio and tv about Australia Day? Who is it?
https://www.australiaday.org.au/nadc/about-the-nadc/
— Trivago misled consumers?
https://www.smh.com.au/business/consumer-affairs/trivago-misled-consumers-in-favour-of-advertiser-dollars-federal-court-finds-20200120-p53t40.html
— Text messaging marketing - Do’s & Don’ts
Car Crash or Crushing It
— Car Crash: Belle Gibson
https://www.abc.net.au/news/2020-01-23/belle-gibson-says-she-has-been-adopted-by-ethiopian-community/11895252
— Crushing It : Australia Open cause Clay loves tennis
Events
Grill the Marketer III Live Q&A - featuring Jo Saunders Linked In Demystifierhttps://www.eventbrite.com.au/e/grill-the-marketer-iii-tokyo-drift-live-marketing-qa-tickets-86302650551
Hey rock'n'rollas! We're back with heaps marketing news to discuss to get us started for 2020, so let's get cracking.
Big Hits
1. Big changes at YouTube - YouTube overhauls advertising, data collection on kids content”
“YouTube said Monday it is rolling out new protections for children viewing videos on its site, an effort to satisfy federal regulators who last year fined the company tens of millions of dollars over alleged privacy violations.”
https://www.google.com.au/amp/s/www.washingtonpost.com/technology/2020/01/06/youtube-overhauls-advertising-data-collection-kids-content/%3foutputType=amp
2. Brand Royal is in trouble
https://www.nytimes.com/2020/01/08/world/europe/prince-harry-meghan-markle-royal-family.html
3. All the Bushfire News
-- Celeste Barber’s insane fundraising
https://www.businessinsider.com.au/celeste-barber-facebook-bushfires-fundraiser-2020-1
-- Misinformation about Aus Bushfire Crisis being spread on social media
https://www.abc.net.au/news/2020-01-08/fires-misinformation-being-spread-through-social-media/11846434
Carma’s Article - Scotty From Marketing
https://www.themarketer.news/post/scotty-from-marketing
Car Crash or Crushing It
Carma Car Crash - Scotty from Marketing : https://www.themarketer.news/post/scotty-from-marketing
Clay Crushing It - Ricky Gervais at the Golden Globes : https://www.youtube.com/watch?v=sR6UeVptzRg
Events
Grill The Marketer III - Tokyo Drift : Feb 12th, 399 Bar : 5:30pm Tickets
https://www.eventbrite.com.au/e/grill-the-marketer-iii-tokyo-drift-live-marketing-qa-tickets-86302650551
Our final episode for 2019! Thanks so much for listening, and we'll see you next year for marketing analysis and chats!
Big Hits
- Sacha Baron Cohen’s speech
https://youtu.be/ymaWq5yZIYM
— interesting point: YouTube ranking this at position 22?
- Self Serve TV Ads - 9 Voyager
http://www.adnews.com.au/news/nine-guarantees-smes-audiences-as-9voyager-launches
https://mumbrella.com.au/nine-plans-to-revolutionise-media-buying-with-the-launch-of-9voyager-586637
- Black Friday, Cyber Monday, Christmas Ads Chats
— Haford Christmas Ad cost £135, millions of views - https://www.youtube.com/watch?v=pDtCXO71FJU&t=3s
- INTERVIEW: Adam Barrell, Founder of So Perth
Christmas Lights Bot - https://soperth.com.au/explore-perth-christmas-lights-locations-with-our-facebook-bot-35848
Marketer Articles
Clay’s Article - Step One vs Calvin Klein : https://www.themarketer.news/post/underwear-david-goliath
Carma’s Article - Adam’s Bots : https://www.themarketer.news/post/bots-up-with-adam-barrell
Crushing It Or Car Crash
Car Crash - Pelaton Ad - https://www.youtube.com/watch?v=pShKu2icEYw
Crushing It - VB Fashion Line by Mr Simple - https://mrsimple.com.au/collections/vb-mr-simple
Car Crash - All theBlack Friday/Cyber Monday Ads advertising 100% off
Crushing it - Tik Tok Kid Eggs his brother
Events
Dates for 2019 Grill The Marketer - https://www.themarketer.news/grill-the-marketer
4 Show Notes
Big Hits
- Facebook making it more difficult to schedule posts
https://www.jonloomer.com/2019/10/18/can-you-no-longer-schedule-facebook-page-posts
& Facebook Creator Studio shenanigans
https://www.facebook.com/creatorstudio/
- Bendigo Bank Campaign
https://www.bendigobank.com.au/campaigns/better-big-bank/
- Ted Talk Eli Pariser - “What obligations do Social Media Platforms have to the greater good”
https://open.spotify.com/episode/7IAbVYU5idWqzLEvC5NxhI
Quick Hits
- Bonds recent campaign
https://www.thedrum.com/news/2019/11/19/bonds-underwear-brand-spurs-outrage-over-lgbtq-christmas-ad
Carma’s Article
https://www.themarketer.news/post/the-and-brand
Carma Car Crash - Scott Morrison’s Tweet
https://www.sbs.com.au/news/something-to-cheer-about-scott-morrison-slammed-over-bushfire-cricket-tweet
Clay’s Car Crash & Crushing it - Donald Trumps notes & there is already a font you can download
https://www.fastcompany.com/90435036/this-site-generates-trump-notes-so-you-can-look-like-a-very-stable-genius-too
Recorded, edited and mixed by gangsta Elliot Smith at the awesome Sundown Studios.
Check them out for all your sound recording and production needs. Here's the link - https://www.sundownstudios.com.au/
Here's all the links to the topics we discussed! Look forward to hearing your thoughts and comments.
Big Hits
Twitter bans political ads
https://www.abc.net.au/news/2019-10-31/twitter-jack-dorsey-announces-ban-on-political-advertising/11656900
Company from New Zealand that helped Scott Morrison win the un-winnable election
https://www.abc.net.au/news/2019-11-08/topham-guerins-boomer-meme-industrial-complex/11682116
- Youtube video giving a full breakdown of how they do it -- https://www.youtube.com/watch?v=0QeHsjnGcpg
Tourism Australia's new campaign - "It's our Philausophy"
http://www.tourism.australia.com/en/about/our-campaigns/philausophy.html
Quick Hits
Mark Zuckerberg gets grilled by congress -
Instagram hides likes globally - https://techcrunch.com/2019/11/14/instagram-private-like-counts/
Sheryl Sandberg's recent interview - https://www.vanityfair.com/news/2019/10/sheryl-sandberg-discusses-breaking-up-facebook-personal-legacy-and-grappling-with-elizabeth-warren-katie-couric-interview
Events
Grill The Marketer dates are out for 2020! Here's the link - https://www.themarketer.news/grill-the-marketer
Recorded, Mixed & Mastered by Elliot Smith at Sundown Studios
https://www.sundownstudios.com.au/
Show Notes
News Item No 1
Instagram Hides Likes
News Item No 2
Perth Stadium Wins Award
-https://thewest.com.au/sport/perth-stadium/perths-optus-stadium-wins-prix-versailles-sports-award-ng-b881263551z
News Item No 3
Netflix to show ads? https://www.bandt.com.au/media/analyst-says-netflixs-worst-nightmare-come-true-tips-stock-price-halve
News Item No 4
Billboards Into Bags - https://www.rareform.com/
News Item No 5
Appointment booking through Facebook
How to setup appointment booking on Facebook page - https://thedigiterati.com/how-to-set-up-appointments-on-your-facebook-page/
Visualisation - The evolution of social media platforms over time
https://thenextweb.com/tech/2019/06/11/most-popular-social-media-networks-year-animated/?jwsource=cl
Events
Grill The Marketer 1 - https://www.themarketer.news/post/grill-the-marketer-clay-carma-live
Show notes
News Item 1: Cheeky Monkey Rebrand Complaint upheld
https://www.brewsnews.com.au/2019/06/11/abac-finds-against-another-craft-brewery/
News Item 2: Theranos Documentary
Trailer - https://www.youtube.com/watch?v=wtDaP18OGfw
Carma’s Article: Marketing Podcasts You Love
https://www.themarketer.news/post/cast-your-vote-marketing-podcasts-you-love
Clay’s Article: The Song Remains The Same - Penmanship Training From the 19
https://www.themarketer.news/learn-penmanship-in-1917-the-song-remains-the-same
Event - Grill The Marketer LIVE Q&A at My Hustle, Percy Flint South Fremantle
https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-63839247909
Subscribe To The Marketer Blog
https://www.themarketer.news/