Sunbird Brand Bites: Recent Episodes
Sunbird Creative
The strategist and designer behind a boutique branding agency in Harlem answer real questions from small business owners around building an irresistible brand.
In this episode, we turn the tables and Bianca and Mara are interviewed by the founders of MEM, a branding agency in Israel founded by designer/writer duo Emunah and Margy. (Learn more about their agency at workwithmem.com and their latest creative project at twojewishwomen.com.)
In this episode, Bianca and Mara interview the founders of MEM, a branding agency in Israel founded by designer/writer duo Emunah and Margy. (Learn more about their agency at workwithmem.com and their latest creative project at twojewishwomen.com.)
This week Bianca breaks down why defining mission and values, finding a voice, and creating guidelines matters to a small business.
This week Bianca and Mara talk about what it's been like to become first-time mothers within the same year, and how that has affected the way they work.
This week Bianca and Mara discuss the process of writing your brand story, from thinking of yourself as a protagonist to crafting a beginning, middle, and end.
This week Bianca and Mara explore why it is important for small business owners to tell the stories behind their brands.
This week Bianca and Mara define brand guidelines and discuss the dangers of not having clear brand guidelines when working on materials for your small business.
This week Bianca and Mara walk through the process of using your target customer profile to craft a delightful customer experience in three key stages: pre-sale, sale, and post-sale.
This week Bianca and Mara dive into the nitty-gritty of creating a target customer profile.
This week Mara and Bianca talk about how understanding your market using a target customer profile is an essential step toward customer-centricity.
This week Bianca and Mara discuss the key traits of a customer-first business, such as investing in market research and prioritizing strong customer service.
In this episode, Mara and Bianca explain what it means to start with your customer instead of your product, and why a customer-first strategy is becoming more and more important.
In this episode, Mara and Bianca name five questions to ask so you can figure out if an agency is a good fit for your business.
This week Bianca and Mara share what strategies they used to promote their local B2B service business.
This week Bianca and Mara talk about the biggest mistake they made starting their business, as well as one simple discipline that every business owner needs to get better at.
This week Bianca and Mara list a series of free tools that they have used to grow their own business, and highly recommend for other entrepreneurs!
This week Bianca and Mara break down what goes into a good logo design by describing the process of designing a strong logo and the characteristics of the best ones.
This week Bianca and Mara practically break down the branding process for small businesses. After addressing four common approaches to branding, Bianca lays out the four steps the Sunbirds thoughtfully follow.
In the second episode of Sunbird Brand Bites, Mara and Bianca explain the importance of consistency when it comes to your brand. Find out why business owners may be apprehensive about consistency, what happens when consistency is missing, and how to work towards building establishing it in your business.
As a strategist and graphic designer who have worked with over 100 small businesses, Bianca and Mara have decided to share their best advice for solopreneurs and small business owners. In this first episode, Mara and Bianca explain the difference between branding and marketing. Find out more about the misconceptions, reality, and way to approach these two big words.