The New Age of Influence: Recent Episodes
MAKARAND UTPAT
I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people.
This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.
In this episode, Mak discusses how we can get the most out of our ideas. He shares some tips on what kind of ideas we should take notice of and how we can execute the ideas for profit.
Missing the Boat
[0:18]
As they say, success is built on inconveniences. We have also heard that ideas are useless unless you put them to execution. We are all creative people, and at any given point in time, we have a lot of ideas germinating in our minds. But many times, we tend to miss the boat, even though we have good intentions.
FOMO
[1:08]
At any given point in time, we have multiple ideas at our disposal, and we tend to get captivated by the fear of missing out or missing out on that action.
Why Successful People are Successful
[1:30]
If you take a look at top earners, elite leaders, successful people, you will find that they are good at two things: number one, problem-solving, and number two, execution. The reason they are able to solve the problems is that they have clarity. Clarity gives them confidence, and then confidence gives them the ability to execute.
Ideas and the Why
[2:21]
If you have like five or six ideas that are germinating in your mind, but you are not able to put the pedal to the metal, write all your ideas down. One of your ideas could be starting a podcast, writing a book, or starting your own TV show, or creating videos. What you need to do is to take a piece of Notepad and then start writing why. Why do you want to do that? Why do you want to create that podcasting show? Why do you want to write a book? Why do you want to create videos?
Rewards
[4:26]
Why and rewards go hand in hand. In the case of forecasting, you are already positioning yourself for the future. The reward is there for the podcasting. It also allows you to tap into other people’s platforms by going into other people’s podcasts. When you become the guest, it allows you to tap into their network, their platform, and it allows you to generate relationships.
[5:00]
In book writing, the reward is huge. Amazon has completely democratized the book publishing industry, and you don’t need access to the gatekeepers anymore. The reward is used right as soon as you write a book. You are considered an “expert” instantly. So the reward is there for podcasting.
Resources and Time
[5:47]
You also need to start thinking about risks in terms of time. Do you have the energy? Do you have the resources? In many cases, you will find that you are invariably constrained by time.
Starting a Podcast
[6:54]
The resources, you are hiring a third-party resource that is going to do the job for you. In the case of podcasting, you may not be able to hire to do your own podcasting show. That means you need to put your own time and energy into conducting that podcasting show if you want to interview some guests or whatnot.
[7:24]
You can simply outsource in terms of creating the transcript, uploading it to your website, uploading to your social media. You may have liked a lot of great ideas, but then you need to take away all the noise behind that.
[8:00]
You need to find a time because that becomes your gateway to do so many other things. Then you can repurpose yourself, and you can re-manifest yourself in a variety of different ways.
Clarity Advantage
[8:49]
The idea here is that whatever ideas that you may have, jot it down on a piece of paper and then start creating clarity. This is called clarity advantage. That is how you can then start completing this matrix.
In this episode, Mak talks about his views on Objectivity and Subjectivity. He came into thought about this because of her daughter’s homework. Today, he shares his thoughts on both objectivity and subjectivity.
Daughter’s Assignment
[0:36]
The homework is around two topics. Number one is an American soldier who has fought the war alongside the Kurdish army, and what will be his trials and tribulations in terms of the overall General Dynamics. That is kind of shaping up in terms of America’s withdrawal, and then how sort of the situation is kind of right now, getting a little bit out of control, depending on who you talk to.
[1:23]
The second is the effects of using smartphones in the nighttime right before going to sleep. You approach any one of these topics from an objective angle, where the news reporter kind of comes in on the media TV channels, and then he starts, he or she starts reporting the facts.
The Other Angle
[1:53]
The other angle is basically based on subjectivity, where you can prepare like a TEDx type of talk. TEDx talks are really based on driving emotions, triggering emotions. It’s up to them what topic to choose and whether they want to cover that as a speech in the form of as a news reporter or as a TEDx speaker.
Objectivity vs. Subjectivity
[2:25]
That sort of objectivity versus subjectivity resonated with Mak because he sincerely feeds that there is a place for both objectivity and subjectivity depending on the type of context or depending on the situation that you are in, and we need to respect that because there is a place for that for each sort of theme.
[2:53]
Many times, what happens is we become fixated on one singular angle, not appreciating the other angle. If somebody likes the objective type of coverage, and then they start bashing the subjective type of content that gets circulated or gets talked about, then that doesn’t mean that the subject to content doesn’t have any kind of place overall in the dynamics.
In this episode, Mak talks about the difference between Traditional Marketing and Modern Marketing.
Traditional vs. Modern Marketing
[0:00]
The difference between Traditional Marketing and Modern Marketing is quite simple. Traditional marketing is all about the push model. It is all about shoving the message down to people’s throats, hoping that they will buy your product or service when an ad or a promotion is run.
[0:29]
Modern Marketing, also known as “inbound marketing,” is all about inviting or captivating your audience customers into your ecosystem. It is not necessarily you shoving down the message, but rather they are willing to come to your ecosystem.
[0:51]
The other difference is that mass marketing and traditional marketing are simplistic because there used to be only TV or radio as two primary channels. With the advent of the internet, Google social media channels, the number of touchpoints has exploded. Modern Marketing in digital marketing is has become quite complex.
[1:16]
Also, you need to know down to the grain in terms of what are your customers, desires, ambitions, and then how you can push those hot buttons that they are always thinking about the day in day out through your brand equity, through your brand, through the solutions that you offer, through your services, so on and so forth.
In this episode, Mak talks about why we should let our kids be themselves and why we should let them pursue their passions.
The Importance of Purpose
[0:53]
If you don’t find your sense of purpose in your life, that is when you’ll start seeing all these students getting in fields by a lot of detailed things that kind of start happening to them, and they start responding to them.
Traditional Values
[2:09]
As kids growing up, you will be given choices, you become either an engineer you become a doctor. Indian parents start imbibing the same values, the same expectations on this, not knowing that there is a bigger and better world outside the engineering degree college degree and scientists degree and whatnot,
Breaking the Tradition
[2:37]
As a parent, Mak learned to expand his own horizons and expectations towards the case. He did not want his kids to become a scientist or engineer. If they’re good at something, he wants to encourage them to become anything they want.
Bigger Picture
[3:06]
Look at the big picture view. The chances of a person getting bombed are trillion to one. Somehow when our parents got together one fine day, everything got jammed together, and then we were gone.
Going against the World
[3:46]
It’s really up to us how we can transcend beyond all these barriers, all these things, all these noises that are going there sometimes keeps happening around us right. We can get better than this. It takes a lot of courage to prove other people wrong, especially when the world is going to judge you. No matter what, whether you do certain things or whether you do not do certain things, people are going to judge you, so it is up to you to take that path and to move forward.
Turning His Life Around
[6:18]
Mak completely rebranded himself to be a corporate guy to being somebody who can turn around his life. His friends started asking him how he turned his life around. He has been fortunate enough to either author or co-author three best-selling books on Amazon in his journey.
Being an Author
[7:14]
There is a big opportunity for entrepreneurship floating around all across the world. As a result, business coaching has exploded like anything. Mak got the chance to write co-write a book with Vicki Winterton, who is an international bestseller. The book “Cost Excellence” became an international bestseller. Writing a book has given Mak a great platform to express himself.
Giving Space for Growth
[7:47]
If your kids are passionate about crafts or fashion, give them enough space to grow. Ask them to start a blog, become a YouTuber, or whatnot. They will struggle to pick you up, but they will eventually excel. All you need to do is have some patience and give them some direction, and then you will see them flourish.
In this episode, Mak talks about the tragic death of the NBA Legend, Kobe Bryant. His death was brought silence to the world as he, along with his daughter and other people aboard a helicopter, died in a tragic helicopter crash. His death was mourned by basketball players and non-basketball players alike. Today, we talk about life’s unpredictability and why we shouldn’t take life for granted.
Kobe’s Tragic Death
[0:31]
Certainly, hearts have become heavy all over the world. The entire world is mourning his loss, and Mak is certainly one of them because he closely followed him when he was active playing basketball. It’s also a reflection time in many ways because we are just going to move on in life. This news will take back precedence, although he won’t be forgotten.
Nobody’s Immortal
[1:14]
Even the greats are mortals. Nobody’s immortal. Although he felt like he was an immortal person when he was on the basketball court, it reinforces the fact that even the mortals, even the greats, are mortals in many ways. Many kings and queens have taken the throne, and they are nowhere to be seen. We shouldn’t take anything for granted because life is totally unpredictable. We need to make sure that every moment gets counted in terms of fulfilling our goals, desires, ambitions, aspirations. We shouldn’t let excuses, self-imposed limitations, and barriers take over what we want to achieve in our life.
Reflecting back on life
[2:07]
There are certain events that take place in our life that allow us to take a complete 360-degree view of who we are, why we are here, what is that we are trying to achieve, and whatever goals, ambitions, desires we have. Each and every one of us has experienced these events in our life at some certain time, in some way, shape, or form.
Making the best
[3:23]
As soon as Mak’s parents passed away, he has become a grown person where he needs to be that acting as an elderly person towards his family. For whatever reason, Kobe’s passing away is turning out to be that event. It is triggering few thoughts about life’s unpredictable and that we shouldn’t take anything for granted. Life doesn’t give us any promise. It only gives us the promise of what we make the best out of that each and every day.
Kobe’s Legacy
[4:07]
Life is really unpredictable. When Kobe was on the basketball court, he exemplified what life is all about in terms of winning, losing, failures, facing the failures, facing the setbacks, transcending beyond that bringing out the best in his teammates, uplifting the people, leading your people leading your teams, and then earning them the championship.
Don’t take anything for Granted
[4:42]
His family is all taken care of, and his family doesn’t have to worry about where the next dollar is going to come from. But for many, that’s not the case. We need to look after our financial freedom and financial stability for our family for our kids. Whatever your unfulfilled aspirations, desires, or ambitions are, try to go after that because nothing is guaranteed free for us. We think we are in control, and we think it wouldn’t happen to us, but life tells us that we don’t take anything for granted.
In this episode, Mak talks about his Online Course. The Pandemic has affected many businesses, and Mak thought about creating something that would be helpful for them. He has an online course that is Corona Proof. The 30-day course tackles all about the techniques and strategies of business owners who remained untouched by the Pandemic.
Online Program
[0:36]
Mak’s online program is called Corona Proof Business Mastery: How to grow your business and acquire customers in four short weeks. He spills all the beans in terms of the tips, strategies, techniques, and how top earners remain recession-proof, and how they remain pandemic proof, regardless of any economy.
The mistake that business owners make
[1:02]
One huge mistake that Mak has seen that many small business owners have been making is that they are latching on to hope and spray approach. They’re hoping that someday somehow, someone is going to walk into their lives, and then that is going to magically transform their businesses that is going to magically transform their lives.
Taking the bull by the horns
[1:32]
The vaccine is on the horizon, but we are going to be living in this new normal for a significant amount of time. The way to deal with these uncertainties is to take the bull by the horns. Many business owners are just going in all different directions. The four-week course is focused on achieving a significant bottom-line oriented, actionable outcome that is going to move your needle from point A to point B in a massive way.
Layers of the Course
[2:14]
The course is focused on four key business accelerators. There is a foundational layer, personal mastery layer, marketing profits layer, and then the business force multiplier.
[2:24]
The foundation layer talks about unleashing your Google footprint, how to unleash your social media accounts, how to bootstrap your business, and how to set up your business in the new normal that is going to set you up for massive success.
[2:45]
The second layer is all about personal mastery. The more you become a decisive person, the more it allows you to become confident. It is not about having the “broke mindset,” it is not about staying reactive, but about becoming more decisive, becoming more proactive, and taking control in your hand. That is where Mak gets into how to break out of your procrastination loop and how to shatter your comfort zone.
[3:17]
The third layer is all about marketing profits. Marketing is the lifeblood of many businesses. Many businesses tend to underestimate that they don’t know how to do the marketing. Cash is the oxygen, and the cash comes from your customers. Customers come from your leads, and the leads come from your marketing.
Another mistake that business owners make
[3:51]
One other big mistake that other business owners make is they think they are in the business of a certain niche. It is not about the business of a certain niche, but it is rather more about the business of marketing your niche. They tend to overlook that fact. Mak covers all those aspects in a nicer way that is going to allow you to shift your thinking and shift your needle in the right direction.
The Final Layer of the Course
[4:20]
The final layer is all about creating the business force multipliers. Having a certain skill set and being in a certain niche is all well and good. It would be nice if you are able to utilize your skillset and your expertise in a nicer way that is going to help you complement and achieve your skillset.
In this episode, Mak talks about the term “Masterminding. He goes deep into the aspects of Masterminding and how it affects our business and personal lives.
Origin of the term “Masterminding.”
[0:18]
Masterminding is a very popular concept. The term was coined by one of the greatest thinkers, and his name is Napoleon Hill. He has written numerous books and very noteworthy books.
[0:50]
This term gets used more or less in the business lingo or the organizational context of entrepreneurship. At its core, the concept is really all about two or more people coming together for a common purpose to achieve something that’s the greater good. The idea is that when two or more people come together, whatever you achieve is something that’s more than the sum total of what those individuals can achieve in their own respective way.
Masterminding in our Life
[1:47]
There are at least maybe two or three distinct phases in our life. When we take a look at our childhood, our parents came together and formed some kind of alliance to raise us as their kids. No success is possible unless and until the husband and wife are working together to raise their kids.
Alliances in Masterminding
[5:07]
The masterminding incorporation really had to do with being able to form alliances with the different groups across functional groups and forming stakeholders, and making sure that there is a communication strategy. There’s a program management strategy, there is a logistics strategy, and there is a risk management strategy. This is all form of masterminding to make sure that we’re keeping all these people.
Giving back to the community
[5:54]
Mak is part of many nonprofit groups. He has been fortunate enough to co-found a nonprofit to give back to needy charities and needy communities. A handful of them came together with the common goal of giving back to the community. Today, they are in the fifth year, and we’re able to raise more than $50,000. All that money is going back to support tribal kids’ education.
[6:36]
Another concept of masterminding where Mak and his team together to give back to the needy communities is entrepreneurship. He’s distinctly noticing that he’s wearing three different hats as a part of the masterminding thing, one is Master, the second one is student, and the third one is peer to peer.
The Master
[7:04]
“Master” is really all about Mak becoming a guide and the navigator to business owners. Wherever they might be struggling with their website strategy, their social media, their digital marketing strategy, or in the form of creating their branding, driving leads, generating leads driving traction, he has become the Master.
The Student
[7:37]
In some cases, he has become a “Student” where he has many different mentors, and they are able to pinpoint some of the gaps and misses in his journey. There is give-and-take, and the idea here is that he’s able to avoid mistakes that he should not be making that they have probably already made, and they are able to guide him.
The Peer to Peer
[8:08]
Peer to peer is yet another form of masterminding. Mak formed great alliances and became friends with great entrepreneurs. They were able to share that same creed, same bond, same struggle to a great degree, and were able to give back to each other.
Beyond Success
[8:46]
The notion of masterminding is much broader and much deeper than just applying to entrepreneurship or business success. It goes many ways beyond it transcend beyond the business and beyond the corporation’s success. It can readily percolate into your family or other facets of life.
In this episode, we talk about why we should let go of our past selves and transform into a better version of ourselves. We talk about taking pride in our hustle and grind and why we should accept and adapt to transformations.
Transformation
[0:21]
Whenever we’re doing a job or our business career, all of us go through transformations. We have dealt with a lot of challenges, setbacks, and struggles. Only when we overcome those will it allow us to get a promotion or increase our income potential.
Point A to Point B
[0:49]
Challenges are called “constant” and inevitable in whatever niche or profession you might be in. Whenever you find yourself in this precarious position, think about point A to point B. If you think about wine, diamonds, and olive oil, they all go from point A to B. When grapes get crushed, it gives rise to wine. When olives get pressed, we get olive oil. When carbon atoms are under the scrutiny of intense high pressure, we get diamonds. There is point A to point B for any change that we have to go through.
Be Adaptable to Change
[1:46]
We need to become adaptable. Transformation is never easy, but you have to make sure that you need to let go of your older self as a part of the transformation.
Letting Go of Your Past Self
[2:04]
There is a famous book by Todd Herman on alter ego. It’s all about the elite business owners and successful people that we see. They’re able to achieve that elite status because they can let go of their older self. Until you let go of that older self, if you remain attached to that older self, you will never be able to achieve that desired state of transformation or whatever that might be
[2:54]
The older self is all those things that are self-imposed limitation, excuses, or procrastination. We all experienced that from time to time. Transformation is never easy, yet it’s never possible unless and until you let go of your older self.
Hustle Grind
[3:29]
Many times we see the business owners take pride in hustling and grinding. But and it has received a lot of bad rap right now. Hustle and grind are good, but the way you should put that into perspective is by ensuring that it is measurable and that you are building certain concrete assets that allow you to climb that ladder and allow you to go to that next step right.
[4:14]
Take pride in your hustle in your grind. But at the same time, make sure that you’re building certain concrete assets that will allow you to raise your confidence, grow your profitability, all those things. Don’t do the hustle and grind just for the sake of it.
In this episode, we talked about Jerry Seinfeld and the thought of Deliberate Practice and Perfection. Jerry Seinfeld is an American stand-up comedian, actor, writer, and producer. He is best known for playing a semi-fictionalized version of himself in the sitcom Seinfeld, which he created and wrote with Larry David.
The Sought-After Comedian
[0:05]
Jerry Seinfeld is a famous comedian. He is one of the top elite comedians and is close to $900 million today. He and the team had a great run with the Seinfeld show. It went on for 14 years at a stretch and ended in 2012. Even after years of success and achieving this massive success, Jerry worked on one single job for over a year.
Is Perfection an Enemy?
[1:18]
We say that perfection is an enemy, and successful people first decide and act on it. They try to decide on building the plane, and then on the way down, they build the plane.
Deliberate Practice
[1:44]
They go against each other on the one hand. Even though we say that perfection is an enemy, why would Jerry keep working on that one singular joke for over a year? If you take that concept and apply that to a day-to-day comedy, it is simply not going to be possible for that comedy to survive if he or she keeps on working on that one singular joke for over a year.
[2:46]
Jerry could have kept working on it. He would have kept working on that one singular joke because he could afford it. But if you apply that “perfection is an enemy principle,” it may not work for average day-to-day competence.
The 10,000 Hours Rule
[3:08]
There is a concept of deliberate practice. Malcolm Gladwell famously popularized the concept of 10,000 hours rule. It says that if you want to get good at something, you need to have a deliberate practice of your craft, niche, or whatever you might be good at. It could be sports, writing, photography, blogging, painting, or anything you can think about.
[3:54]
If you want to become truly a successful person in any craft or niche, you need to apply the 10,000 hours of rule. Only then will you start to attract a lot of fame, a lot of success, a lot of creativity, so on and so forth.
Practice to Perfection
[4:26]
Successful elite people are good at perfection to a great degree. If you take Michael Jordan or Kobe Bryant, these two NBA superstars were known for deliberate practice. They used to practice hours and hours to ensure that the craft gets perfected so that when the decision time comes in the game time when one second remains on the shot clock, they can confidently take that shot right.
[5:20]
Perfection is an enemy. For the average person, you cannot afford to do that. But at the same time, you need to keep practicing your craft, niche, or habit of whatever you’re good at doing or whatever you want to become to get from point A to point B.
In this episode, we talk about the story of Diana Nyad, an American author, journalist, and motivational speaker who swam from Cuba to Florida. Today, we get to learn her incredible story and how she endured the failures and setbacks.
The Swim
[0:13]
In 2013, in her fifth attempt, Diana Nyad swam successfully from Cuba to Florida, 110 miles worth of distance without any shark cage, without coming onto the board for eating or drinking. This was her fifth and final attempt, and she was 64 years of age at the time.
Past Attempts
[0:47]
Today she is 71 years of age. Her very first attempt was in 1978 where she was 20 years old. The swim completely turned out to be unsuccessful. She then tried three more times after that. All of her swims turned out to be fatal to some degree because she was getting stung by jellyfish, and there was also the fear of sharks.
Final Attempt
[1:27]
In 2013, she wore a silicone mask, which is the only thing that she had. She had no shark cage or anything of that nature. At the age of 64, she successfully swam 110 miles worth of distance.
Her Message to the World
[1:53]
Diana had three messages: one was to never give up on your passion and your dream. Stay consistent. The second message was you are never too old to achieve your dreams. The third one was, although it felt like a solitary sport. She had great support.
Swimming and Running
[2:57]
The typical marathon distance is about 26 miles. It takes so much amount of time, effort, energy, consistency, staying in the mode, staying in the zone, all those things, right. We consider that to be one of the greatest achievements. When you put that thing into perspective where you are trying to swim into shark and jellyfish infested waters, swimming probably will take more amount of time, energy, and endurance compared to running
[3:59]
When you are in the water, it requires you to go against the current. It would take you more time, energy, and mental strength to swim than running.
Tribute
[4:33]
The Navy SEALs gave her a great tribute because of her endurance. Navy SEALs’ training is known as one of the hardest in terms of strength, endurance, and mental capacity. They gave her a tribute saying that she is something very exceptional and very extraordinary.
Constraints
[5:04]
Many times we try to come up with so many excuses in our day-to-day lives. We think that we have so many constraints that are holding us back. Whether it is a family constraint, professional constraints, our skills, or whatever they might be. We try to imprison ourselves, depicting or envisioning that it is simply not possible for us. Because we have so many constraints, we cannot achieve the so-called goals, aspirations, and ambitions that we have.
No Excuses
[5:54]
Diana was filled with all sorts of excuses. The swim was supposedly her last and fifth attempt. If she had failed, she said that she would have never dared to make another attempt because her age and body were going against her, but she endured.
[6:29]
She went into that ocean water with a “No regrets mentality,” “Now or Never, “Never Ever Give Up.” That is pretty fascinating and inspirational for people of all ages, and she’s a great role model for anyone.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about how migration is related on stepping out to your comfort zone.
Why do animals migrate?
[2:02]
They migrate to survive and adaptability due to food patterns, weather patterns. While we don't have to migrate from one location to another literally, we can adapt the mindset that lies behind the so-called cause or source of migration, which helps us adapt to the ever-changing trends around us.
Remain adaptable.
[3:00]
According to Makarand, migration is different, so you must be adaptable; you do not have to stay in your current location indefinitely. So, if you're unhappy with your current situation, you can still improve it by getting the requisite skill sets, preparation, and so on.
Comfort Zone
[4:10]
Getting out of your comfort zone on a regular basis produces just enough positive stress to increase your concentration, imagination, speed, and drive, and it also helps you adapt to life stress as unforeseen events occur.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
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In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about what content should you doing in social media.
Content for social media
[00:29]
You come up with your comfort zone regarding whether you're creating comfortable creating your blog is a great example. Taking advantage of what and social network must deliver in terms of connecting with consumers and prospects. Choose material that will make you stand out from the crowd and improve your relationships rather than fluff.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about importance of video content on social media.
Video everywhere.
[00:13]
The role of video content is increasingly increasing, and it is especially prevalent in social media marketing. Video content is becoming an essential component of marketing campaigns directed at younger audiences, and when adequately tailored, it can produce impressive results.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about when we take things for granted, the things we are granted get taken.
Life is too short.
[0:22]
Makarand shares how his colleague John Caroll lost his life because of a car accident. Life is Short! You May Be Alive Now, but You May Die Anytime. The reality is that you never know what will happen tomorrow. Life is a wild journey with no guarantees. So, take advantage of the opportunity that comes your way since there are no rewinds of reality, just memories. Our time here on earth is minimal. And how we respect to time will increase our chances of fulfillment. Life is too brief to be concerned with anything.
Inspired by others.
[7:07]
Makarand mentioned that John inspired him too well in all aspects of life. It's a remarkable achievement to be remembered in a good way after death. Most people believe that looking so far ahead is a waste of time, but it can be beneficial in my experience. By living one's life with this posthumous goal in mind, one immediately starts to solve specific challenges and focuses on making some constructive changes to live.
Do it now.
[10:47]
Whatever ideas, feelings, or visions you have, only go about following them and moving on them. We've been through a lot in terms of being trapped and incarcerated because of such detailed things that are being produced.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about we are an average of five people that you surround ourselves with, that we associate ourselves with.
You Are the Average of 5 People You Spend the Most Time With
[0:09]
Who you around set the course of your life. The people you spend the most time with shape who you are. They determine what conversations dominate your attention. Eventually, you start to think as they think and behave as they behave.
Building your squad
[2:27]
The more you start associating yourself with other people who have gone ahead of you, the more you are giving yourself more opportunity to break out of that comfort zone to expand your comfort zone. One person following one person may not be suitable for the same reason because your comfort zone can remain limited to a certain degree.
Surround yourself with people you admire.
[4:02]
We become like the people we want to surround ourselves with. As a result, investing time with people who are already who you want to be will help you drive your personal development in the direction you desire. This will infect you with the habits and perceptions that contributed to their success, increasing the likelihood that you will produce similar outcomes in your life.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about taking a flawed action is preferable to taking no action at all or remaining a perfectionist.
Imperfect Action Is Better Than Perfection.
[0:19]
If you are presented with an incredible chance but are unsure if you can do it, say yes — and then learn how to do it later. If you are waiting for permission to be competitive in a company, you can give up. It's not going to happen. No way, no how. Never, ever.
Not following the genuine concepts
[2:30]
The world of entrepreneurship has gained a massive appetite in the past year. Entrepreneurs are looking for many options in the face of the current global pandemic. He finds it painful that people are not following the genuine concepts of marketing. People typically love to get sold, but he hates to be pressured.
Two worlds are colliding.
[5:07]
Entrepreneurs should not see entrepreneurship as a bubble get rich quick, overnight, or type of mentality. Instead, people were taking imperfect action. And then we're going to go through the exploration, experimentation and then come up with our next layer of a better copy.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about how a minor decision taken at a certain point in your life will totally change your life.
Writing a book.
[0:34]
Makarand wrote his first solo book on digital marketing in 2018 and changed his life. He felt humbled fortunate, blessed to get that opportunity to get a call from the publisher and published his book on Amazon. He also shared that Amazon has its search engine, just like Google, which has also gained quite a bit of prominence; it has become like a fabric of our daily lives.
Small decision that falls in your favor
[5:12]
He was practically no one small town in India. Two years back, he decided to write a book. And then now Amazon is considering Makarand in the same stature as some excellent, successful people.
[6:51]
Don't write yourself off. Don't rule yourself out because the course of the journey might not be as swept as you think.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about digital marketing on how we can apply the produce, publish, and promote principle.
Produce, Publish and Promote.
[0:26]
Makarand said that we should be able to create value-added or thought leadership for you to be discovered. Our attention spans are dwindling. If that is the case, then publish just about you being able to post this material.
Living in knowledge economy
[1:47]
We live in a knowledge economy; if you can organize the information coming from all different angles and make something useful out of it, creating what is known as knowledge, you would be able to distinguish yourself from your peers.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about on how we tend to ignore the small things around us.
Great breakthrough
[0:15]
Makarand lost his garage door opener, and he was manually opening the garage door. There is a keypad that allows him to open that from outside. He thought that maybe he should buy a new fancy Wi-Fi-enabled garage door. But he didn't find the time.
Shy away from the hardest thing
[2:14]
We tend to overestimate the importance of little details in our lives. We are all blessed in so many ways. And still, most of the time, we miss them. We fail to remember them, forget about them, or take them for granted. We lose track of them, which is a vital error. These seemingly insignificant details have a significant effect on our lives. That is why we must learn to appreciate their worth.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about enjoying and cherishing little moments in our life.
Little moments are important.
[0:09]
When you progressively enjoy the little moments of each day, you become more conscious of the small joys all around you. You begin to realize what makes you happy. You'll notice that you're particularly thankful for those events in your life. This assists you in determining what you need in life, and you will be able to move on making a life that is consistent with your ideals.
Cherish moments with your kid.
[1:42]
We should be able to savor these moments when there is no one else in the room but you and your child. We are blessed to be able to watch my children develop right in front of our eyes. And, while these moments may seem tedious at times, they are the ones that will serve me as a world with a lot of inspiration in many respects.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains how Amazon’s method of brand establishment and brand expansion can be your source of inspiration.
The Level of Amazon
[01:40]
Majority of businesses cannot compare with the level of Amazon; you still need to create and expand your brand.
Know, Like, Trust Model
[02:12]
Consumers like Amazon and trust it because they are trustworthy, have excellent customer support and are able to live up to their offerings. You need to make sure customers know, enjoy and trust your company as business owner.
[03:54]
You need to know how to sell your product if you are a starting company, not just to have a solid product concept to begin your brand.
Brand Expansion
[05:28]
Although you do not have the scale, power, and reach of Amazon, you can still effectively utilize the enormous power and reach of social media by:
-
Creating your platform.With free social platforms available like Twitter, Facebook, Instagram, LinkedIn, YouTube, etc., you can start building your presence robustly and authentically by providing value.
-
Using other people’s platform. Using other’s platform can be attending local meetup groups, being part of a Chamber of Commerce meeting, getting the chance to be a speaker of other people’s conventions, and even being a guest on a podcast.
Authenticity
[08:03]
Mind often that you need to have authentic and true meaning when building your platform or using another medium.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discuss about servant leadership and its similarities with modern marketing.
[00:42]
Servant leadership gained a lot of traction because as a leader, you are not operating in a command of control structure.
[01:19]
Modern marketing is all about serving your customers. Like servant leadership, modern marketing functions similarly to servant leadership.
[02:16]
Knowing your customers, their challenges, desires, and creating the brand to answer their questions is about knowing your customers. If you can do it, you now have established a connection with your customers, and they would see that you are serving them.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains how distractions affects your productivity.
[00:14]
Many opinions are surrounding us, and because of these obstacles, it is possible to get lost in yourself and speech.
[00:48]
Make sure you grow to a degree to rebuild and make them incapable of penetrating your mind and concentration.
[01:21]
Check the e-mails, social media, and notices at certain times of the day with a routine. You should engage with everybody but have enough attention and discipline to advance your career and accomplish your goals.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand reminisce his experience of his Ford Crown Victoria car and how it relates to the false of reality that social media reflects.
Reminiscing
[00:45]
In the 1990s, Makarand owned a Ford Crown Victoria, a vehicle signed by the police. He said drivers always owe him the right of way and hope they will not be given a summons because there is a "police car behind them." Makarand cherished this flawed awareness, independence, reputation, and popularity.
False Reality
[01:58]
Instagram starts suppressing the number of likes anybody sees on other people's posts. Instagram is encouraging people to post without hesitation. Social media promotes a false sense of reality that would eventually affect your well-being.
[03:32]
Life is all about mirages. What you see in social media does not necessarily equate to truth regarding what happens in other people’s lives. Take everything with a grain of salt, and don’t mimic someone. Be who you are.
[04:13]
Be authentic, transparent, and don’t be driven by the number of likes that you see. Aim to promote valuable content attracts the people who are supposed to be with you and repels those who don’t.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand compare websites to social media and why the difference matters.
[00:23]
Usually, your first impressions are made as you find Google. That is why it culminates in a robust website that gives you a rounding account of your business, history, and bid.
[00:54]
Your friends and acquaintances don’t wake up every morning getting excited about visiting your website.
[01:10]
They all check the social feeds of their preferred platforms like LinkedIn, Twitter, or Facebook. Hence, you need to have an equally strong social media presence on these platforms to pair with your strong website footprint.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains why your niche is your blue ocean opportunity.
The Race to Bottom
[02:02]
Get rid of the mindset that price war is the only solution; focus on how you can compete through the value of your solution. Competition makes it all about price wars where the lower price usually wins.
Blue Oceans
[03:00]
Apple completely revamped podcasting and created a blue ocean by launching iTunes. With just a couple of clicks, you can now create and publish your podcast.
[04:10]
Amazon created a book publishing model in the form of Kindle. In which it disrupted the traditional book publishing industry by getting rid of the needed access to big pockets like big publishing media to make your book a bestseller.
[06:00]
Amazon is also experimenting on transforming your shopping experience through Amazon Go.
Your Niche is your Blue Ocean.
[08:10]
Your niche, unique selling proposition, and experience are your blue ocean. Don’t take it for granted.
[09:25]
To be discovered, noticed, watched, and listened, you can utilize the following:
-
YouTube. The biggest video search engine where you can create a space of credibility and establish identity.
-
Podcasting. A tool that can be used for people to listen to you.
-
Website. A tool where you can create blogs, articles, etc.
If you are starting from scratch, create a foundational layer starting from identifying your niche, expertise, and skill set.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand tells a story of his challenges and his plan to overcome it.
Opportunities and Rewards
[02:00]
Makarand realized that when he started growing his path, he was able to do it due to his sheer ability to capitalize on the opportunities thrown at him.
[03:58]
If you're a professional, raising your wages, benefits, or promotions shows your company's value. You have succeeded the business, department, and people because you're heading on with the problems.
[05:20]
There is no business who does not want to put out the fires and not solve problems. As someone who wanted to solve it, you will get rewarded and recognition.
Challenges
[07:52]
Mak currently has two challenges to overcome:
-
Email Marketing Solution. Mak realized how inactive he was to his audience’s life when it comes to email. His emails suffered because it was marked as spam or people forgot about him—because he was never present to them in the first place.
-
Copywriting Skills. People take a copy for granted by thinking that a website alone is enough. An excellent copy allows you to relate to your audience’s challenges, pain, frustrations and how you can invoke emotions to them.
The Essence of Adversity
[12:55]
Adversity is your springboard to success. Makarand knows that if he can overcome his challenges, he will be able to achieve massive growth for his company while acquiring the necessary skill set.
[13:46]
Always remember that adversities and setbacks are not bad. You have options to transcend the challenges by delegating tasks to people that complements it.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares why you don’t need to be disheartened when things go down.
Stay Strong
[00:22]
Networks of social media are decimated, do not get discouraged. Nothing changed at the end of the day into who you are and the importance you put at the table. The only thing that has changed is that your history and your present are bigger and better compared.
[00:59]
If organic reach is no more, you can always double or triple down on paid media strategy. Even though seeing the tons of likes, comments, and shares strokes and boost your ego, you still have the other option when things go down.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the tools used by elite entrepreneurs to always to ahead of the competition.
SWOT Analysis
[04:38]
A simple, proven, and tested tool like SWOT Analysis can be used to help you tremendously. SWOT Analysis pertains to:
-
Strengths. It happens internally and these are things where you are great at like time management, self-awareness, being accountable, having the right mindset, etc.
-
Weaknesses. It happens internally and these are things that can be the opposite of your strength like not being great at time management, poor at outsourcing, weak at delegation, fear of missing out, and doing everything by yourself.
-
Opportunities. It happens externally and these are things where you can capitalize on things that you are lacking to propel yourself like creating a website, establishing your Google footprint, expanding your reach to your customers, and building your skill set.
-
Threats. It happens externally and these things are difficult to fathom and often unpredictable or predictable like the COVID Pandemic, social platform policy changes, algorithm changes, and intense market competition.
PEST Analysis
[14:16]
It is another tool used in a much broader scale and how your business will be impacted by:
-
Political Scenarios
-
Economic Trends
-
Social Trends
-
Technological Trends.
How the elites think
[14:47]
Successful and effective company owners are offered various resources. You don't take anything for granted, and you allow yourself to begin as a beginner, and you have an enormous appetite.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand compare the two models of self-awareness based on Johari’s Window and Harvard’s Business Review Model of the Four Self-Awareness Archetypes.
Overlooking Self-Awareness
[01:32]
People appear to neglect and consider the demands, the needs, and the desires of their customers but overlook self-awareness.
Johari’s Window
[03:04]
Johari’s Window is utilized to determine and identify your self-awareness based on how other perceive you and how you know yourself. There are four aspects in the Johari’s Window in which the X-Axis refers to what others perceives about you and the Y-Axis is your understanding to yourself. The four aspects are:
-
Unknown. Things that are not known to yourself and not known to others.
-
Façade. Things that are known to yourself but not known to others.
-
Arena. Things that are known to yourself and known to others.
-
Blind Spot. Things that are not known to yourself but known to others.
The Four Self-Awareness Archetypes
[09:10]
There are some ways where Johari’s Window can be compared with the Four Self-Awareness Archetypes. They are not necessarily the same but they have commonalities in some ways:
-
Interest Factors. It is about knowing who you are, challenging your viewpoint, status quo, and eager to search for the blind spot. Comparing it to Façade, it is about knowing yourself.
-
Aware. It is about what you stand for, seeking out other people’s opinions, and valuing constructive criticisms. Comparing it to Arena, both checks out the awareness of other people and yourself.
-
Pleasers. It is about focusing too much that they overlook what matters to others. Comparing it to Blind Spot, it is all about getting into certain personality traits of being too self-centered.
-
Seekers. It is about not knowing who they are and what they stand for. Comparing it to Unknown,you have not worked on yourself that you never know where you stand. They don’t have similarities.
Mix and Match.
[13:44]
When you mix and match both models, it allows you to become more aware of yourself. Coming up with your self-awareness models, you will be able to sell yourself and hone your unique selling proposition—diligently and predictably.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. . Today, Makarand talks about Google's footprint and why it is essential in boosting and promoting yourself and your business.
Google footprint
[00:13]
Control over your Google presence, also known as your Google footprint. People will still use Google to look for you or your company since it is the most used search engine. According to Makarand, most company owners are unaware of its significance. Anything Google says is real, whether or not it is correct.
Creating a Google footprint
[02:20]
According to Makarand, the Google footprint is the number of your deeds, contacts, traces and paths, and social media messages. All of them revolve around improving your online image, and he encourages people to take full advantage of it.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand share a story about a person who devoted his entire fortune to better humanity.
The Billionaire Who Wanted to Die Broke
[0:42]
Markarand shares about the story of Chuck Feeney, the billionaire that wanted to die broke. And the more he thought about him, the more he became obsessed with him, so three things kept coming into my head. First and foremost, I have always believed in charitable giving. He’s been lucky enough to launch a nonprofit or two and see their journeys blossom from point A to point B, and we're all making strides.
Journey versus outcome.
[4:22]
And the more he read about highly influential leaders led by entrepreneurs; the more intrigued he become. The more you care about them, the more you hear about them, the more you realize that they genuinely enjoy the experience. They still cherish the journey and do not tie themselves to the consequences.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how your past doesn't dictate your future.
Circumstances
[1:00]
A circumstance is beyond your grasp, something that you can't get a hold of something that isn't changeable. However, your decisions are something over which you have power. And as part of that, one thought that came to mind was that the experience should not determine the future.
Your past doesn't dictate the future.
[3:51]
We also speculate that your life today would have been different if I had done such things in my past life.
[6:03]
We want to build a sympathy zone around ourselves. When we're making the sympathy zone, it helps us not perform, right? We owe ourselves permission not to excel. And, surprisingly, there was one film with a powerful message.
Dwelling in the past
[10:24]
You can't change what's going to happen in the future if you keep thinking about how it should have been different. So, the sooner you decide to break free from your experience, the sooner you can feel better. The best way to get away from experience is to take massive steps regarding what you want to do.
Do not focus on outcomes.
[13:43]
Do not always keep an eye on the consequences. Learn to appreciate the process, just like you can learn to love the trip because the more you start enjoying the ride, the more you'll be able to enjoy the fruits of your work, and the consequences can arise as a byproduct of what you're doing today.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how time management can help in achieving goals, aspirations, and vision.
Eat your frog.
[0:07]
Eating the frog means to do it because if you don't, the frog will kill you, which means you'll end up procrastinating all day. Once a task on your to-do list, you have no desire to complete it and are thus likely to procrastinate. If the one mission is completed, the remainder of the day will be a breeze, and you will gain confidence and a feeling of achievement.
Applying the concept
[2:34]
When Markarand applied the concept of eating his frog, he started to cross off our to-do list as quickly as possible and that, if completed, he would make us feel better but are simply unmotivating to complete. We usually save them at the end of the day, realizing that we don't have time to do them today and put them on the to-do list for the next day.
Activities
[7:49]
You need to figure out you need to find out what your own is. Eat your frog sort of activities, the most important activities that will give you the most bang for the buck.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how growth is very important to our lives.
Sprouting like flower
[1:11]
Life is like a flower is sprouting up like anything. And even though you may not be into certain things, it can teach you a whole lot of things. The more Makarand started thinking about it, the more he realizes that you always need to take more shots and give yourself more opportunities. Don't constrain yourself, don't limit yourself with one or two possibilities, try to take a big photo, right, by distributing your risks, optimizing your opportunities.
Give yourself more opportunities.
[2:30]
Often aim to give yourself the chance to take more shots, which will help you spread your risks and maximize your time.
Growth
[2:47]
Don't keep harping on how fantastic the current stream of opportunities leads is. Allow yourself to be always vulnerable. And in any case, number one will keep you in good spirits.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how transformation can lead us into right manner.
Transformation
[0:20]
We've all been through transformations, and we've all faced a variety of obstacles, defeats, and sacrifices. Only by overcoming these obstacles would we be able to obtain a promotion and increase our earning power.
[3:11]
Transformation is never easy, never possible unless and until you let go of your older self, always think about a point A to point B.
Hustle and Grind
[3:25]
We take pride in yam hustling and scraping, for it shows that I'm doing something worthwhile. However, we should bring it into perspective by ensuring that it is visible and constructing tangible assets that will help you ascend that ladder and proceed to the next level.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how we can marry on learning, unlearning and relearning adaptability.
Learnings from an American Futurist
[0:07]
Alvin Toffler said that the illiterate person of the future is not someone who cannot read or write, but is not willing to learn, unlearn, and relearn.
Change adaptability.
[1:17]
If you remain idle, you will get acted upon if you don't work, right. So, that is all about change, right. So, the same holds change has everything to do with being able to remain fluid and sense how you can achieve whatever you want.
[3:44]
Makarand says that we should never compare ourselves. Your journey is different from others' journey; It is essential that if you want to adapt yourself to that change, you need to think about where you are at any given point in time.
Growth
[4:24]
Makarand mentioned learning, unlearn, and relearn all about growth. At a certain starting point, it allows us to create some comfort zone. If you want to go to that next phase of real learning, something new will allow you to achieve those breakthroughs or any wins. It is all about growth unless until you can grow yourself unless and until you can let go of your comfort zone.
Goals
[6:03]
As a part of learning, we have to set some goals, whether business or personal. And the more you start banking on your assets, which is your strength, the more it will allow you to achieve your goals much more quickly, rather than worrying about your weaknesses. Rather than focusing on that, start focusing on your strengths, and you can become more successful. If you focus on that, your chances of winning get a raise drastically.
Winning
[7:14]
He shared that we need to start climbing the ladders of the milestones. And the only way we can go to that winning mindset is by going from one base to the next base. So rather than thinking about like to fire, the recommended approach.
Outcome
[8:53]
As we work more on providing more positive benefits to the individuals you serve or the marketplace you do, you will be more fulfilled inwardly. But that's what he was worried about instead of being swept up in the glory and popularity.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how to expand your presence in social media channels.
Build Social Media presence
[0:14]
There are many channels if you want to expand your presence. Makarand said that if you need to start building your social media presence, he urges you to focus on one or two channels to get the most bang for the buck. Because at the end of the day, we have a limited amount of time, and we can only do so much to build your presence.
Instagram and Facebook
[0:51]
Best channel to build your presence is Instagram and Facebook. Instagram is at a point today where Facebook was maybe about a couple of years back. Instagram was trying to follow Facebook's footsteps in many ways. Instagram is prominent on or was big on the hashtag, and it is still big on hashtags. They completely changed their algorithm.
Diminishing reach of Social Media Sites
[4:23]
He began to consider whether he was receiving such low engagement. Number one is a well-respected thought leader influencer or anyone, and regardless of whether that person. There is nothing you can do with Instagram in terms of their algorithm, how they manage their laws, guidelines, legislation, standards, and so on, which is beyond anyone's control.
[5:00]
Number two is he took great solace in finding that he's not the only one suffering from the diminishing reach whenever somebody is posting. Makarand has been posting on Instagram every other day, and he's getting like minimal likes.
[6:04]
Number three is comparison is the thief of joy. He says that you should not compare yourself with the other person, for that matter. Everyone has their destiny. And the comparison is suitable to a certain degree because it allows you to come up with some baseline. You focus on your journey or your destiny, and then things will happen.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how to handle negative things around you.
Incident happened.
[0:29]
Makarand tried to call his brother using WhatsApp, he thought he's calling his brother's current phone number, but he was calling the old number of his brother registered in the United States. Someone responds and start questioning Makarand's identity; then he explained why he called, and the person began to say foul words towards him.
[3:27]
Right now, we're living in an intense environment. Maybe it is because of COVID-19. A lot of people's jobs have gotten affected. He doesn't know where that person is in that particular situation.
Lessons about the incident.
[4:02]
The more you start responding to people, the more they use that as an opportunity to pull you down. So it's better to maintain that distance. He learned that be the first seek, be first to seek to understand, and then be understood. So change the environment that will allow you to change your attitude, your minds. Even if he tries to apply that empathy, even if he has that empathetic attitude, it's not going to get me anywhere. It's not going to result in any meaningful outcomes.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about Mental Health and Suicidal Ideation During the COVID-19 Pandemic.
Effects of the post pandemic era.
[0:26]
Makarand mentioned that the post-pandemic period would see it becoming increasingly number one online. Number two is about mental health problems such as depression and anxiety. The aftereffects of these issues regarding people going from these intense emotional states will become recognized as a significant question mark? But that's one perspective he is considering.
Bollywood actor committed suicide.
[1:02]
Sushant Singh Rajput, a young actor from Mumbai, India, committed suicide in his bedroom flat. He has appeared in many films and is well-known in Bollywood. Makarand, there was no doubt in my mind that he had a promising future ahead of him. And he is perplexed as to whether he will commit suicide.
[2:10]
Upon checking on his social media accounts, Makarand notices that this actor is living with depression on the inside while appearing perfectly happy or content on the outside. His public life is usually one that’s “put together,” maybe even what some would call normal or perfect.
In today’s pandemic life.
[5:35]
We are starting to involve in the online components of social networking. Such as kids participating in school activities, everyone having online business meetings, or the way we will conduct ourselves in webinars, chatting, and social media posts will become even more popular as time goes by.
Thoughts about Mental Issue
[6:02]
His advice is to avoid making snap judgments about others. If you see someone's message on social media, give it a little time to reflect before passing judgment or reflecting on where they're coming from. You allow it to recite, be more kind, be more gracious.
[7:02]
Find outlets where you can open up yourself. Believe in yourself, be much more self-aware of who you are in terms of your strengths, trigger points, emotional, emotional trigger points, and weaknesses. Just try to know yourself better.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand invites everyone for his upcoming Bootcamp on March 18 in the American Hotel located in the Downtown freehold area and Central Jersey,
Upcoming Bootcamp
[0:03]
Makarand cordially invites everyone to his upcoming Bootcamp on March 18 at the American Hotel in the Downtown Freehold area of Central Jersey. The about the exact process and transformation that has allowed him to move the needle from nobody to someone with a strong Google footprint.
Audiences
[2:35]
Makarand caters to two distinct groups of people. The first are the newbies, the aspiring business owners who know nothing about digital marketing and how to use it to their advantage. The second group of people comprises authors, coaches, brick-and-mortar owners, and self-employed entrepreneurs.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the three overall angles if you want to become successful.
Branding
[0:36]
A variety of sources and platforms discovered and spotted Makarand. If you have an Amazon footprint, a LinkedIn footprint, a Google footprint, a strong website, and a fantastic social networking ecosystem, you have a significant strong footprint. So I believe I have checked all of those boxes.
Figuring out the business side
[2:43]
You should be able to capitalize on your social media ecosystem, according to the idea. The entire branding strategy and effort you are putting in must cause some level of convergence.
Entrepreneur is given right.
[3:44]
Makarand sees social media as a source of great glory and fame. He sees it as a place where people can hold themselves accountable for their own needs and take care of their belongings. Makarand proposed several scenarios in which they could perform specific tasks independently.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the importance of social media channels.
Social Media in general.
[0:03]
Key influencers and journalists report on the company’s industry and establish customer experience by collecting input, answering questions, and listening to their feedback on social media, which is critical for engaging people and building relationships. The knowledge gained from social media listening can help your organization understand what’s working and what isn’t.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the differences and similarities of Facebook and LinkedIn.
Facebook Vs LinkedIn
[0:06]
To begin with, the two companies appear to be identical. LinkedIn is a specialized network that has monetized its relationships by leveraging its massive influence as a business recruiting website. Although Facebook is a social network, the entire site and structure allow users to “connect and interact.” It is based on the assumption that people enjoy communicating with one another.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the importance of videos.
Importance of videos
[0:02]
Video is an excellent medium for telling a story and capturing the audience’s attention. There’s a reason the best communicators also be the best storytellers. A wonderful story captivates people. The better your video material tells a story, they will view more likely it.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the relation of Instagram to a younger generation.
Instagram is more targeted towards a younger
[0:02]
Right now, there are a lot of millennials on Instagram. Makarand believes Instagram is currently one of the world’s fastest-growing websites. He believes they will soon outnumber Facebook and that they are growing at a rapid pace right now.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the biggest lesson that he learns in his life.
Never take for granted.
[0:04]
You should take nothing for granted, make assumptions, be more aware, and permit yourselfbetween to succeed in life.
[0:35]
Life reveals Makarand in terms of who he was, his strengths and weaknesses, and what he needs to work on.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about mothers and the importance of it.
Why God created mothers.
[0:17]
Because God couldn’t be everything at once, he created mothers. That is profound and genuine. And amid life’s hustle and bustle, we always take things for granted. And, regardless of who his mother is, he is grateful that there is one formal day in a year when we will honor their motherhood. Motherhood is a wonderful experience that allows us to rediscover our childhood memories.
Mother’s Love.
[1:54]
He believes it is the essence of parenting. Parents want their children to outperform them in every way, shape, and form. So my mother made sure that we took advantage of any chance, such as obtaining a higher education. She kept nothing back from us. I’m eternally grateful to her for that. She was instrumental; she was a launcher in explaining that to us in terms of what we were looking for.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about his parents the learnings he acquired with them.
Reminiscing the memory.
[0:30]
Makarand describes his former life; both of his parents died a few years back. When he thinks about it, he realizes that by offering them financial help or maybe getting us an extra pair of clothes or shoes; they didn’t have many amenities to provide an escape. In return, they gave many other aspects such as the importance of work, respecting others, keeping your face smiley amidst all the adversities, keeping a higher vision, higher goals, and making sure that your past should not dictate your future.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about how trial and error is trying to get out of your way.
Trial and Error.
[0:02]
When life throws multiple curveballs at us, we always believe that we don’t have it in us or that someone else can weather such storms. Then we inevitably try to minimize our abilities and qualities. And it all comes down to preference.
Personal Mantra
[0:44]
He let himself get out of his way. Things fell into place for him. Get out of your way. Believe in the best potential outcomes rather than the possibility of failure.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about weakness.
[0:03] Makarand says that you shouldn’t wait for permission from yourself as it affects how you balance and decide about what you want to do in life.
[0:50] Doing great is much more powerful than waiting for perfection. These are the words that Makarand lives by. It is better to do the things of your capability rather than reaching perfection.
In some cases, people tend to forget that they can take charge of the situation. There are many possibilities and unique perspectives out there for all of us. Life is all about options and not problems.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about empowering others.
First Thought
[0:11] Makarand stated that if you want to give anyone a particular task, don’t pressure them but rather let them do it freely. You’ll be surprised by their results.
Celebrate Success
[0:47] He suggested that we celebrate every success in our life because we tend to forget the importance of success.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the character of a great client.
Characteristic of a Client
[0:15] Makarand gave an example of what is his preferable client. He should be able to have a bond with them to create a connection.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the story of having a zero brand.
Pivotal Moment
[0:20] Makarand states that the most pivotal moment in his life is when he lost his high-paying corporate job.
Zero DIgital Brand
[0:45] He found out that he doesn’t have any Google footprints despite having an exceptional resume. It was eye-opening for him, which inspired him to learn how to build his brand.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the questions that are asked to him.
Why I use social media as a medium?
[0:17] Makarand says that we are living in an unprecedented time where the internet broke demographic barriers. It has given us a power that’s in our own hands.
Why Digital Marketing?
[1:05] Social media utilizes tools that can help you level up. It’s a vehicle for us to create a legacy and still come out ahead.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how to make your customers the hero of your content.
Personal Branding
[0:14] He stated that you should create strong content or educational marketing, making your customer the hero on whatever content you’re creating.
[0:51] It should pinpoint the things that they value. The more you include them, the more you realize ways you can establish your connection with your audience.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how a book helps him in his struggles.
One Book
[0:17] Makarand suggested a book called One Thing by Garry Keller and Jay Papasan, which has countless recognition like the New York Times bestseller award and Amazon bestseller and has been translated in 27 languages.
Core Meaning
[0:30] The book discusses the value of simplifying one’s workload by focusing on the one most important task in any given project. No matter how success is measured, personal or professional, only the ability to dismiss distractions and concentrate on your one thing stands between you and your goals.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how to make killer headlines.
Importance of Headlines
[0:02] Makarand stated that 8 out of 10 people would read your headline. It is an important tool that acts as a storefront that affects the customer’s thoughts about you.
Generating Headlines
[0:42] He suggested that you must try to deliver benefits in your headlines that can attract anyone reading your content. It should also invoke desire or appeal to their inner emotions.
High Volume Keywords
[1:06] Makarand stated that you should choose high-volume keywords that will make your headline egocentric, and you should not go overboard on it.
Example of keywords
[1:22] He stated an example of keywords that can help you like “5 Killers ways to be a blogger”, “Why almost every online guru are wrong when it comes to marketing,” “One time management hack that you can’t live your day without.”
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how success is not completed overnight.
Setback
[0:18] Makarand got delayed for eight months in producing his masterclass in Kindle and Amazon.
Moral of the Story
[0:33] He stated that anything worthwhile in life takes time to achieve. It requires commitment, countless hours, discipline, and work ethic.
Perfectionism
[0:59] Makarand had a problem with perfectionism which is not a good attribute to possess in delivering content for a market class or writing books.
Long Term Strategies
[1:30] There’s no such thing as an overnight success. Valuable things in life take time to grow and flourish.
[1:40] He also learned that he needs to transcend self-doubt, procrastination, and excuses which he faces every day despite creating a market class and a book.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how often you should create content.
How often
[0:10]
Makarand stated that you should create content as often as you can.
Internet
[0:22]
Think about your website as a living organism. Fresh content contributes to your heartbeat. It can help your profile more lively and fresh.
Parameters of Google Profile
[0:43]
He stated that Google uses many parameters like user engagement, using of keywords, and backlinks to help you elevate your Google profile and increases your footprint on the internet.
Credibility
[1:11]
Makarand also stated that fresh content elevates your credibility. It also helps build chemistry or strengthen your relationship with your audience.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about email lists and why utilizing them is essential in a business.
Importance of email list
[00:23]
Makarand believes that the email list is the most productive activity you can utilize. Rules can change from time to time compared to your website, where you have complete control.
Lead magnet
[01:00]
A lead magnet is a marketing term for a free item or service that is given away to gather contact details. Makarand's solution is to create a lead magnet.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand talks about Google's footprint and why it is essential in boosting and promoting yourself and your business.
Controlling your Google footprint
[00:20]
You need to expose your Google presence or your Google footprint. Makarand stated that business owners miscomprehend the importance of Google’s footprint.
Establishing a Google footprint
[01:02]
Makarand said that your Google's footprint is the sum of all your actions, interactions, breadcrumbs, or social media post. It consists of building your online reputation, and he advises people to take full advantage of it.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand clarifies why using stock photos is a terrible idea for website creation and what it does to prospect clients.
Bad idea
[00:00]
Makarand recommends that people should not use stock pictures as it will drive visitors away.
Exclusivity
[00:51]
It is about exclusivity. Stock photos are inexpensive and common, which means anyone can use them, even your competitor. When you lose exclusivity, it removes your uniqueness.
Authenticity
[01:11]
He asserted that social media is all about creating that long-lasting connection. It would help if you knew how to utilize that human element to capture your customer's eye.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will give ideas on how you can boost and improve your website.
Make it eye-catching.
[00:45]
Website visitors quickly lose interest in a website where they find it not interesting. It takes eight seconds to catch their interest.
Fisherman approach
[00:53]
Makarand's first tip is to use a fisherman approach, not a hunter one. It would be best to create a magnetic headline to lure your possible customers. That magnetic headline is your entry point when they visit your page.
LEED persuasive
[01:13]
Make a content that LEED persuasive. He suggested that you should think from your customers' viewpoint to help them solve their problems.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the importance of making your website engaging.
Direct response site
[00:00]
Makarand stated that business owners usually make websites for exposure. He advises entrepreneurs to make their website a direct response site that will force them to look at their customer's perspectives on providing value to them when visiting the website.
Non-invasive site
Makarand advises that you can provide educational content in the form of a blog to make it non-invasive.
Be engaging.
[01:26]
People would probably do business with a friendly, trustworthy person. Customer engagement helps to develop this trust.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains how one's strength is essential in creating or producing content.
Promoting one's business.
[0:18]
Makarand believes that video content is an efficient tactic in promoting a business. It should not tamper with efficiency and productivity in producing content.
[0:53]
He also stated that in content creation, one must focus on what the audience prefers. Do not let the generating of content hinder your creativity and your judgment.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand points out the three most significant challenges in the business industry.
Challenges in Business
[0:08]
The growth of various social media platforms as a startup divides the business attention that affects the focus of companies.
[0:33]
Makarand explains why creating content is a challenge for a startup business. Content shock refers to the amount of content being produced that surpasses the human capacity to consume.
[1:04]
Makarand suggests that you should be consistent about the product or services you are trying to provide to consumers.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the difference between marketing and selling.
Key Takeaways
[0:50]
As a business owner, you want to make sure that your target audience buys your products and services. If you're searching for a full-time job, you should make sure you position yourself correctly.
[1:48]
He stated that marketing and selling are two different aspects. Selling is trading products to a customer on the phone, while marketing is about attracting your target audience. Makarand believes that to be a good marketer, a salesman should provide value to their buyers. This will help them position correctly on the market.
Social Media Presence
[4:21]
For Makarand, social media is like a cocktail party. For a business to succeed, one must be well known to gain trust from customers. Owners should know how to solve problems and formulate products that can resolve challenges to cater to the market.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand uncovers the truth behind the struggles in entrepreneurship and what it takes to overcome these challenges.
Life Encounters
[1:21]
Makarand remembered when he had zero Google footprint, online presence, social media ecosystem, and still risked jumping into the big unknown. He started learning from the best entrepreneurs and moved forward and taught his customers and prospects.
Make a Difference in Your Business
[2:39]
Makarand believes that growth and comfort never coexist. Success is all about pushing one's boundaries and expanding their comfort zone.
[3:11]
Winning is about practicing betting and executing actions more effectively. He also stated that success is not always guaranteed.
[3:32]
It's essential to set goals. Display the next goal to be achieved. When entrepreneurs understand this, they will remain centered and quantification of their accomplishments.
[4:29]
Makarand mentioned that It is a critical mindset to compare one's journey to someone else's. Learn to appreciate people's journeys while honing yourself to set yourself apart from others.
[5:19]
He stated that it either ends on an outcome or a result. It is important to deliver concrete outcomes for their audience or customers.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his journey and wisdom with those who would take the journey of entrepreneurship.
Life Experience
[0:10]
When he was in Corporate America, Makarand was pleased and privileged to develop professionally. He ended up taking some items for granted as he assumed multiple duties. He knew many things were impacted when he reached the bottom rock, and he would understand and throw away many things in his life.
Key Takeaways
[1:30]
He believes that the faster people can discover their entrepreneurship triangle, the sooner success they can achieve. The triangle of entrepreneurship is to know or attempt to hit others with your message. It is also essential to use and grow your presence on the best social media platform.
[2:23]
Entrepreneurs need to have enough expertise and credibility that will enable them to set themselves apart from their peers and competition.
[3:27]
Entrepreneurs must keep on innovating to cater to their target audience. Develop creative content that will speak to the audience.
[4:02]
Makarand explains the importance of developing intelligent experiences on the front end and mark retention strategies. He mentioned that as you attract leads, it generates more content.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about becoming a medium in this digital world.
[0:02]
This book represents triggers points about the reasons why he becomes a medium for creating a digital footprint.
In some cases, people tend to forget that they can take charge of the situation. There are many possibilities and unique perspectives out there for all of us. Life is all about options and not problems.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the lesson he learned in this journey.
[0:01]
“You shouldn’t take anything for granted.” This was the lesson he learned after hitting rock bottom.
[0:59]
The amount of contentment that he received in this journey and making difference in someone’s life is the satisfaction that fuels him to do more.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about conflicts in the digital world.
[0:45]
Social Media has become a medium of this digital world.
[2:18]
People should know you through media like your digital footprint. Create your presence.
[3:31]
We need to be relatable as this will help attract more presence and people will trust relating to you.
[4:15]
You need to provide educational content that can strike their thoughts and problems. Try also to survey
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the platforms that can be utilized by reading the book.
[0:10]
This book can be repurposed into different content like making videos on Youtube, transcribing the podcast audio into podcast notes.
[0:32]
Writing a book gave him a platform that he utilized to be the subject of change.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about
[0:07]
The book is available worldwide. Its also available on Amazon, Kindle.
0:42]
The wide availability of his books has inspired him to create. teach a wide demographics of readers.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the person that inspired him to write the book.
[0:26]
Brand Tracey inspired him to write a book when he was still working as a corporate employee by his reading his books and podcast.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the process he encountered in writing this book.
[0:22]
Makarand started creating position papers, case studies, making PowerPoint presentations that prepared him to be a writer.
[0:42]
Writing a book requires different disciplines and mindsets., also requires allotting time daily. These aspects are the things that helped him finish writing the book.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the approaches he used in digital marketing.
5 steps of Digital Marketing
[0:43] Conducting digital marketing audit, building your signature brand, dominating social media, publishing copy link content, generating leads is his five steps of approach in digital marketing
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about the importance of kickstart and how it expanded his internet footprint.
What is Kickstart?
[0:21]
Kickstart helps entrepreneurs by suggesting influentials that can help you expand that Google footprint your brand needs.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about reason in writing this book.
Reason of Writing
[0:04]
This book represents some trigger points that happened in his life. He decided to become a medium. He figured out that there’s a lot of aspiring individuals who are in the same boat.
[0:29]
He realized whatever lesson that he may encounter, it will be beneficial for him to be a medium.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his opinion on Digital transformation on medicine industry.
Patient Acquisition
[0:29]
Patients seek health information on social media. You must know the love, disappointments, struggles, anger, and discomfort of your patients correctly.
For other people with the same pressure points and illnesses, this becomes a real motivation and right. It is about building this long-term confidence and branding relationship.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his opinion on Digital transformation on medicine industry.
Having a Vision
[6:13]
You can develop your solid online personality if you have a vision and a passion, create your voice, and become a medium where others can essentially profit from it.
[6:54]
If you can create that kind of sustainable advantage, it will give you a very good unfair advantage.
Digital Transformation
[7:07]
Where are all these technological emergencies, standards, procedures, and how you interact with external suppliers, partners, customers, physicians, insurers, and others.
[7:29]
In general, you can improve and improve your company's mobility, your social media mobility, big data, predictive analysis, your specific treatments, EMR, Blockchain, Ai, predictive analysis, the list continues and continues..
[9:00]
It is very important nowadays, that you have to win the trust of your patient community and you need to keep on sustaining that.
[9:47]
You can create some relationship affinity and excellent bonding, but bonding has to get extended to the online world. You should be able to provide immense value, immense educational content.
Branding Perspective
[12:16]
Employ some content experience content, strategy, content delivery in such a way that it can provide immense value to your patient community.
[13:06]
Digital transformation is really like a marathon. If you want to run the marathon, you're bound to fail if you don't have that stamina if you're not working.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will share his tips on starting your own online venture.
Starting your online venture
[3:34]
Many people are kind of struggling. They have a lot of aspirations, but sometimes they don't get the proper direction.
Know your hot buttons
[1:23]
Try to grow your niche, know your hot buttons. Identify any of the stuff you're excited about? What do you do, of course, that people come to you for a second opinion, recommendations, and suggestions.
Stop Second Guessing Yourself
[3:28]
Fear, self-doubt, procrastination, self-imposed limitations, fear of failure are all but natural. What separates successful people from ordinary people is that successful will tend to transcend beyond all this noise.
Get Started
[4:03]
Taking massive action is huge because action delivers clarity, action creates a creates clarity. Getting started is very important.
Investing
[4:47]
Investing in yourself investing in networking, investing in relationships. We have seen that in the real world and in an online world, people like to do business with people that they know like and trust.
[5:27]
Think about investing in training. So maybe it could be attending online course, or taking a leadership course, or taking a project management course, whatever your niche is, think about how you can advance yourself on a consistent basis.
Developing a system
[6:57]
Try to observe your activities, your tasks, and then try to find out what are some of the things that you do consistently. It will give you more breathing space.
Focus on your Customers.
[9:00]
You need to reverse engineer your whole business model by thinking in terms of the customers. Think about your target audience's pain points, challenges, frustrations, their likes, dislikes, and then try to come up with your content your approach that will satisfy their needs.
Developing Personal Brand
[9:58]
In today's economy, we think about job cuts, layoffs, technological advances, whatever that might be a lot of trends that are happening around us. And the only to distinguish is developing your own personal brand.
The Journey
[11:22]
Everyone's starting point is different. So don't compare yourself to their bucket term. Respect that doesn't bash simultaneously; enjoy your journey, understand your story, understand what excites you, and then find someone, some segment out there that will resonate with you.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses his takeaways that he wants to convey to us from his masterclass.
Starting your online venture
[3:34]
Many people are kind of struggling. They have a lot of aspirations, but sometimes they don't get the proper direction.
Self-Doubts, Fear of Failure, Procrastination and excuses
[4:02]
If anybody says to you that they are abnormal, they are totally wrong. The sooner you get over that hump, it is going to be a lot easier for you.
Renew Your Personal Commitment
[4:39]
We get influenced by what my friend will say or what my family would say. Our actions are influenced by their expectations or their expectations.
Avoid Distractions
[5:35]
Until you carve out specific time to achieve your own goals and objectives, you will not succeed. eliminate distractions.
Be Deliberate
[6:11]
Be consistent, be conscious about what is that you are trying to achieve. renew your personal commitment. Don't internalize yourself, right now, opportunities are huge.
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses social hacks to help succeed on engaging and communicating on digital marketing. Providing Consistent Value [1:00] If keep providing consistent value, if you take massive action, without expecting back anything in return, you will see immense traction generated. value converts into trust and engagement Adding Value for your communication [1:32] Focus on benefits versus features. Think about what benefits customers rather than talking about your own products or services. [1:45] Always think in terms of have your audience's pain points, challenges, frustrations, desires. [1:58] where rather than competing unnecessarily with anyone else, you focus on yourself and expand furthermore on that. [2:13] Storytelling can add value. [2:16] Remaining and being authentic can also add to value. [2:22] Show reverence and add the human touch to build immediate and long-term connections and allow you to engage more easily with your prospect or your target market. [2:45] Stay creative, stay positive, stay passionate, stay authentic, and keep providing that massive value. [2:52] No secret agendas should be held. Keep tidy, keep clear, keep straight and see a sense of commitment over time, build a sense of friendship.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses he secret to succeed with social media as an equal opportunity.
The Big Picture
[0:35]
Social media has changed all that for good. We don't have to possess all these attributions for us to succeed with social media. If you are talented, creative, and know-how to market yourself, then you can achieve.
[3:35]
We live in an unprecedented era unprecedented social revolution, says the author, with a dose of a little bit of creativity, research, self-introspection, and minimal investment dollars.
[4:20]
If you keep providing consistent value, if you take massive action without expecting back anything in return, you will see immense traction to be generated.
Adding Value
[4:44]
Focus on benefits versus features. Think about what benefits customers rather than talking about your own products or services.
[5:00]
Always think in terms of have your audience's pain points, challenges, frustrations, desires.
[5:20]
Swim in your lane.
[5:26]
Storytelling can add value.
[5:28]
Remaining and being authentic.
[5:32]
Showing vulnerability will allow you to create an instant and long-lasting connection with your target market.
[6:02]
Do not keep any hidden agendas. Keep it clean, keep it simple, keep it straightforward, over time, begin to see a sense of engagement, a sense of relationship getting developed.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses on how to create a highly readable blog.
Digital Marketing
[0:15]
Digital marketing is a necessity if you want to create trust and meaningful relationships. Blogging is a crucial component that you should not underestimate in terms of its potential.
Creating your Blog more interesting
[1:15]
Keep it highly readable in terms of breaking your sentences make sure that content is split correctly nicely it is readable.
[1:32]
Keep the content of appropriate size.
[2:31]
Make it look good. In terms of the background, and the color scheme, make sure you're using the appropriate font size. Keep content relevant to your target audience, make sure that your content adds value, and keeps it a simple, natural flow-looking scenario.
[3:16]
Mobile responsive themes make sure that the blog is optimized for the underlying device.
[3:57]
Make it easy to share. make sure that you are able to add in a lot of social media share buttons.
Building an Authority using your blog
[4:07]
Make sure that your content is relevant and adding value. You can mix and match your content.
[4:35]
If you have good content, think about guest blogging as a win situation because it allows you to leverage other people's platforms.
[4:44]
No blog is a lone wolf in the industry. If you can comment and provide lovely insightful comments, it adds value to the blog and read in the author's mind.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses with us why blogging should be an important part of your social media marketing strategy.
Blogging
[0:29]
Blogging presents indispensable part of content marketing, which essentially allows you to capitalize and leverage the power of social media.
How does Blogging helps you?
[0:45]
Blog helps you include relevant keywords that can essentially help the users in whenever they're conducting the long tail search. Blog essentially helps you include those relevant keywords, while encouraging clients in Google search, engine friendly environment.
[1:50]
Blogging helps your digital marketing strategies by creating more pages to be indexed. You are adding the right keywords to help you out and your site and your credibility and persona at the end of the day.
[2:30]
Themes and blogs that are in sync with your social media goals and objectives will allow you to drive more traffic, increasing chances or the website customer conversion.
[3:16]
If you continue developing exciting content, it will allow you to create loyal relationships and create a genuine following, which will essentially help you convert those prospects into customers.
[3:57]
You could use your social media posts to pick a person to hook a prospect so that they can keep coming back to your website to your blogs.
[4:23]
They add value if you keep producing blogs. It's great, it's essential, it's active. And if you save regularly distributing through the leading social media networks, you will become a thinker.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses with us on how we can make our local Facebook ads effective.
Making your Facebook ads more effective
[2:24]
You want to create an offer or an event that can potentially entice our prospects and your target market. Set up a few Facebook ads that appear only to people within a specific span within a certain circumference within a short distance of your store. Set these local Facebook ads to occur a few days before the event.
[3:42]
Linking with someone who knows the ropes is still meaningful. Be sure your needs and requirements are properly articulated when you partner with a digital marketing firm. This allows the ad to be properly planned and configured.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses with us on how we know if we our overexposing, when do we post too much and how conscious should we be in exposing.
Repetition is the key to success.
[1:10]
From learning to walk, riding a bicycle, and getting good at any sports learning a musical instrument, we have seen that repetition is key to success or when it comes to a professional career. And same holds when it comes to social media marketing.
Mere Exposure Effect
[2:06]
When you go to the store and purchase a product, you probably end up looking at it or buying it right. Regardless of how good a product or service is because you have seen it many times, you are inclined to buy.
Repeat yourself often.
[3:00]
Make sure that you are repeating and you're posting frequently and consistently across key social media platforms.
[4:28]
Latch on the prior content that you've generated, maybe last year, six months back, but make sure that that content is relevant.
[6:20]
It helps you generating and building brand awareness. Latch on to the prior content you've developed, maybe last year, six months back, but make sure that that content is relevant. Depending on your product and service, you may or may not expect someone to click on your Facebook ad or Google Ad right away.
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his seven surefire ways of detoxing social media anxiety to start enjoying your life again. [00:34] Interacting with people, friends, and family used to be something done personally, but it has become a thing in the past. People now take comfort in likes, comments, shares, and emojis through various social media platforms. It is now about how many likes you or your friend have, what to post, etc. [04:26] Here are the seven ways to detox your social media anxiety: 1. To accomplish your daily task, be productive and efficient. Make sure you create undivided attention for yourself. Turn off notifications, don’t open emails, or even log out of your accounts completely. 2. Resist the urge of checking updates on your social media platforms. Operate only during specified intervals like going to the bathroom, break time, etc. 3. Set up an alarm clock and allocate the time you can spend on social media. 4. Distract your attention deliberately by taking a walk, exercising, listening to music, etc. 5. Think twice before posting on social media. 6. Do not get involve with virtual littering like bullying and avoid heated arguments, it’s a complete waste of your precious time. 7. Know when to respond offline versus online. Offline is still a meaningful way to converse and interact with your friends. Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality. You can also follow Makarand on his socials: Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his insights about Dr. Cal Newport’s TEDx talk about social media.
[01:56]
According to AudienceBloom, a 2014 study was conducted that by the year 2020, social media usage will be dominated by demographics who will not remember the time before social media happened.
[02:27]
There are currently 2.46 billion social media users worldwide and is expected to rise by 500 million in 2020 based on the statistics from a study conducted in 2017.
[03:04]
Dr. Cal Newport has three points on why social media is bad:
-
It creates a negative impact on productivity in terms of efficiency and effectiveness.
-
It gives rise to loneliness and anxiety.
-
It affects people’s attention span in terms of using a multitude of social media platforms
[04:18]
Social media is merely a tool innovated to better ourselves. As long you remain in control, there strategies and approaches you can take.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. Others who wanted to turn around crises or conflicts into opportunities sought his expertise in different topics such as digital marketing and personal development. Today, Makarand shares the three key elements on how you can turn content to profit.
[01:00]
You cannot rely on others to promote your content. The possibility of your content being discovered and for it to rise to the top is challenging and time-consuming. Promote your content proactively and consciously because no one will do it for you.
[02:12]
The three key elements to turn content into profit are:
-
Produce. Create content regularly and consistently. It can either be your own content or curate through existing articles, news, etc., and create your own spin on it.
-
Publishing. Take advantage of the key social media channels like your website, LinkedIn, YouTube, Soundcloud, Facebook, etc.
-
Promote. Promote your content across social media platforms.
[05:00]
Content can be transformed into multiple manifestations; audio, video, text, blogs, testimonials, podcasts, tutorials, cheat sheets, infographics, etc. Make sure that the content you create aligns with your brand’s messaging, value propositions, and objectives.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. Others who wanted to turn around crises or conflicts into opportunities sought his expertise in different topics such as digital marketing and personal development. Today, Makarand shares how a spider’s net changed the way he looks at life.
[00:32]
Makarand narrated his visit to a friend where he saw a spider’s net right by the docking area. He observed how it was four to five inches above the water level.
[01:59]
It struck a chord to him. People come up with many excuses, finger-pointing, blaming, and procrastinating—these are what he calls “convenient nets.”
[02:25]
Everything relies on your attitude. It is not about what happened to you but how you respond to it.
[03:41]
You miss all the shots you never end up taking. If you are holding back your aspirations, ambitions, goals, etc. Take a leap of faith, move forward, and believe that it will make a progress.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the social platforms to expand your reach and extend your content.
Native Content
[00:26]
Native content is a form and function of your underlying social media platform. There are many platforms to choose from:
-
YouTube, Vimeo. Platforms for video content.
-
Twitter. A platform for bite-sized information and is all about conciseness.
-
LinkedIn. For professionals with content at professional or corporate levels.
-
Snapchat. A platform for funny and effervescent content at an ample amount of time.
-
Instagram. For storytelling through nifty videos or pictures.
-
Facebook. The platform for a wide array of options, integrating audio, video, and text.
-
Website. A platform for comprehensive content with no size or length restrictions.
[02:06]
Native content serves a purpose and provides value either in a form of entertainment, motivational, inspirational, or educational aspect. Therefore, it has to be produced consistently and regularly.
[02:42]
From solopreneurs to small, medium, large-sized businesses, the one who produces content aligned to a platform has a better chance of getting remembered and appreciated by the audience. They have a higher chance of succeeding and reaping the rewards.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares why you need to raise your standards.
Starting things off
[02:28]
There are times when your mind is full of ideas, that sometimes get started and sometimes not. Through small actions daily, it can lead to a significant outcome. Raising standards is decision of commitment and excellence.
[03:13]
It starts by feeding yourself with small actions associated with discipline and persistence.
Inspirations
[04:46]
People flock themselves to leaders sitting at the upper echelon of a particular field like:
-
Sports. Michael Jordan, David Beckham, LeBron James, etc.
-
Acting. Jackie Chan, Tom Cruise, Meryl Streep, etc.
-
Technology. Mark Zuckerberg, Jeff Bezos, Elon Musk, etc.
[06:37]
These people are household names, a brand of themselves. You might not be able to reach their standards but you can always start within your social sphere of influence, bring the best out of yourself, and people can follow you to see better of themselves through you.
Renewal and Distractions
[07:39]
Renew your personal commitment to your passion or skills—sow the seed and cultivate it to be better.
[08:19]
You will be bound to get consumed by distractions and conundrums in life unless you carve out a specific niche on your daily routines.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the three-phase funnel to drive website traffic.
The Three-Phase Funnel
[00:22]
If you want to drive traffic to your website and drive your visitors to your webinar or landing page, utilize the three-phase funnel:
-
Awareness Phase. The upper part of the funnel. Run an ad, and make people aware of your products and services that would ultimately generate leads.
-
Education Phase. The middle part of the funnel. The goal is to establish yourself as an expert of a subject matter to establish trust.
-
Commitment Phase. The last part of the funnel. This is where the leads you generated are nurtured from their interaction on your socials, products, or services. And this is the part where you make the sales pitch.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his insights about Facebook advertising.
Utilizing Facebook
[00:37]
Facebook advertising is a must have in your arsenal. Unlike the up and coming trend of Instagram or Snapchat, Facebook has features and capabilities it can offer.
Levels of Categories
[01:22]
There are categories you need to understand before diving into Facebook Advertising;
- High-level, broad-based Category
a. Demographics
i. Age
ii. Gender
iii. Ethnicity
b. The page interest of your target audience
c. Understanding the activity of the audience based on your website
- Internet-based Category
a. Facebook suggests a pool of target audience after inputting certain criteria. You can take advantage by:
i. Video highlights of your products and services
ii. Writing a copy of your offers in your target marketplace
Advice
[04:04]
Don’t go after a big piece of pie as it can get expensive quickly. Less is more. The more specific your ad is, the more impact and resonance it can make to your audience—that is what you want to happen.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his one killer tip for digital marketers.
Advertising Tip
[00:09]
If you want to start small, start with $5/day. You can target the people who liked your page, target their friends, or export your existing email list to Facebook ads.
[00:54]
Always remember that you are in control.
[01:13]
If your ad is not working, you can always tweak it. The moment you start running Facebook ads, it shows you data like where it shows, how it performs, and the target marketplace, where you can leverage it to your advantage.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will get into the five pointers about how you can reap the rewards and essentially what you need to know in the gist of what Facebook advertising is all about and what sort of benefits it offers you.
Pointers about how easy it can be to understand and implement
[0:58]
Number one, inexpensive targeting and economic targeting. When you look at the total number of Facebook users, we have close to about more than 1 billion users. It gives you a rich set of capabilities, comprehensive options based on configuring your parameters based on gender, salary, geography, likes, and dislikes preferences. If you know your marketplace in terms of their pinpoints, what is that they're looking for, your ad can become a success point.
[2:00]
Number two, extending the reach. The byproduct of running a Facebook ad is that few people end up like that ad. A few people end up sharing their data. So you wonder you're not targeting their respect to networks. When the people like and share, you immediately get access to a broader set of networks, and possibilities are essentially endless.
[2:32]
Number three, geography. So you can run a local campaign. You can run national, or you can go international.
[3:05]
Let's all remember that Facebook is a social media. People come there not necessarily to buy products and services, unlike Amazon, but they come there to interact with their friends who understand what is going on in their world. That relationship will be significant, and the way to achieve that correct way to get into the relationship aspects is by implementing a small funnel.
Three Phase funnels
[3:55]
Phase one is about the awareness phase, and that's the upper part of the funnel. You run an ad, make people aware of your product and services, and the outcome is that you end up generating the leads.
[4:11]
Number two is called the education phase. It is the middle part of the funnel, and your goal should be to establish yourself as an expert subject matter expert.
[5:08]
Number three, commitment phase. It is where you will know that lists have been generated. Lists are nurtured. They are reading your blogs. They are looking for more information. The emails are getting opened up, and this is where you make the sales pitch.
[5:38]
With several ways to approach your Facebook advertising, it helps to have someone who knows the ropes guiding reasonable efforts now.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, a leadership trainer, a management trainer, a team-building trainer. He’s a bestselling author and works with a series of nonprofits throughout the country to dramatically improve their operations and fundraising.
Great things Makarand does
[0:49]
Makarand helps for-profits and nonprofits businesses dramatically improve their profitability and expand their competitive positioning while unlocking their authentic digital port.
What specifically does he do to achieve these increased businesses and nonprofit results?
[1:18]
Today, digital has become a true disruptor and enabler as well. With the influx of various technologies that are coming, mobile technology is a variable. Social media, multi-channel marketing, and the internet of things have changed how we live, work, and interact with each other. Many companies feel disrupted by this whole set of changes coming, and Makarand helped them from feeling disrupted to being a disruptor.
Why did Makarand choose this as his mission or the central focus of his activities?
[2:03]
Digital, while it is becoming an enabler, also helps us prioritize our day-to-day lives, building blocks in the company’s workplace, and whatnot. What excites Makarand is when he sees the smile on the C-level executive’s face when he delivers the deliverables on time within budget. He wants to help for-profits and nonprofit businesses achieve their true digital potential.
What makes Makarand’s business unique and different from any other company in this industry
[3:55]
What sets him unique compared to the other peers is his focus is on delivering results. So one idea is a proven concept, and then he pragmatically implements them. That allows Makarand to create better value and directly connect with the businesses and the C-level executives. He’s at his best when businesses are at their worst in a way. Last is he consider himself a consumer leader.
An example of a company or organization that Makaranda made a dramatic change in its business
[6:00]
In one of his latest projects, he worked with a pharma company. Today, one of the critical challenges all across the board that pharma companies face is when sales reps knock on the doctor’s doors, doctors don’t have time. As a result, pharma companies cannot deliver the message and cannot positively influence physicians. So Makarand was able to spearhead and champion multiple digital initiatives that came in introducing new channels.
[7:33]
They could harness about 15 to 20% effectiveness and productivity for a $10 billion-plus company.
[7:45]
In the case of a nonprofit, one example is he could incorporate social media campaigns and digital marketing campaigns, and he was able to skyrocket the Facebook likes for that nonprofit that was hovering around a hundred or 200. And then, with the social media campaigns, Makarand was able to skyrocket to 11,000 plus.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand will cover the importance of email marketing and market segmentation.
Email marketing segmentation aspects
[1:45]
The pace of technology is just mind-boggling, and it's been accelerating day-by-day. So digital marketing is no exception to that. Email marketing is also an exception to that. When you put email marketing in perspective across many other channels, other digital marketing channels, it indeed outperforms them in terms of looking into are doing the organic search using SEO, or if you're doing content marketing using blogging, you are content repurposing.
Three high-level types of segmentation
[3:38]
One is called demographic segmentation, which deals with age, gender geography, salary, and race. The next one is behavioral segmentation. It deals with your target marketplaces, buying patterns, purchase frequency, benefits they look for, or whether they are first-time buyers or regular buyers. And the third one is psychographic segmentation. It gets into knowing the why, getting into behind why they do certain things such as their personality traits, lifestyle, likes, dislikes, or things of that nature.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand invites everyone on the 13th of March to the Marlborough public library. He gives a presentation on how to benefit from the disruptive wave of digital transformation that is sweeping us across our professional lives, work lives, and personal daily lives and establishing a strong brand presence across authority sites.
Growth Hacks and Tips
[1:15]
The first one is about the Unique Value Proposition. What is your unique selling proposition, how to develop that, how to find the niche that will allow you to benefit in the digital marketing world?
[1:39]
Number two, understand the marketing triangle. The power triangle of the market message and medium is more important than ever for you to nail down to benefit and grasp and embrace and take advantage of the social media technologies.
[2:14]
Number three, develop your strong brand, whether for you as a professional or as a business owner, to develop a strong brand presence across authority sites such as Facebook, Instagram, Twitter, LinkedIn, what is working, and what is not working.
[3:15]
Be serious about content marketing and email marketing, allowing you to establish strong visibility in front of your customers and become a trusted source or trusted advisor for your customers.
[3:44]
Create content once, then repurpose it many times across multiple social media channels. Then, let the social media technologies take it over to spread your brand presence across some of the keys of social media channels and social media sites.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the five key takeaways that he learned from Mukesh Ambani’s recent interview at NASSCOM 2017. He talked about it as not advice but rather his life’s learnings.
Five Takeaways
[2:05]
Number one is to try to be someone who figures out the solution. A defined set of roles and responsibilities are in place whenever we think about a job. But when you are wearing an entrepreneur hat, you may not have all the pieces of data, all the pieces of information readily available at your fingertips. Being passionate about your craft, taking risks, risking failures, and try to act and deliver with a partial set of data and information that you may have available at your fingertips becomes important.
[3:40]
Number two was not about solving problems first, but rather finding problems you are passionate about and then solving those problems.
[5:22]
Number three, he said that try to find a problem that will do some societal good, and financial rewards will be the by-product of that.
[6:15]
His number four-point lesson was about staying positive. It is easy to get disillusioned by the naysayers when things are not going your way. It is challenging to take a look at the glass half full of wisdom. Believe in your vision. What is that you’re trying to achieve? And things will fall into place.
[6:59]
Number five, failures are bound to happen but don’t lose your journey.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares about an attitude of having the right mindset, making sure that we don't take things for granted for what we have.
Two Categories of Journey
[0:47]
Number one is the offense and the second one is defense. Defense is the circumstances not conducive enough for you to take the next step, let other people drive your journey to some degree, or self-imposed barriers that you have are prohibiting you from taking that next step.
[1:19]
The other part of the defense is that while the self-image may not an issue but these people are stuck because they are non-existent to their audience. They are not discoverable to their target market. That's where I come into picture where I will get them found and discovered on social media and internet.
[2:10]
The offense, business owners, a lot of successful people that we observed on social media have a master a great deal of following authentically. And the reason they can do that is that they have delivered immense value. They're proactive, energetic, and know the price that someone has to pay to achieve certain things. So the journey is not easy.
Rays of Hope
[3:51]
There are certain people in your niche; your field has succeeded, which means you can also succeed.
[4:11]
In terms of remaining stuck, we sometimes feel that we are the only ones who have been dealt with the evil hands. And when you put yourself out there with these people, the stories you hear on the internet, on social media allow you to broaden your perspective, permitting you to broaden your mindset and attitude.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have invited Makarand Utpat, a marketing strategist well-versed in social media platforms, website building and building a solid brand for the business owners, in general. Makarand is best selling author and has been featured in notable media outlets. His journey has been an inspirational. Today, Makarand shares his radio interview where conversation happens in "Marathi" regional language (his mother tongue). Our apologies for English listeners - please note that rest of episodes are in English (except this one). He gets into his journey that is full of setbacks and trials and tribulations. Enjoy!
Career Tragedy and Regrets
[04:20]
Makarand’s job got affected as he was transitioning to corporate America.
[05:31]
It was hard to sustain your job unless you have a connection to the top executive positions despite your credibility, work ethics, and performance.
[05:48]
Makarand led a marketing group for a pharmaceutical company. He worked with big companies like IBM, Johnson & Johnson, Roche, etc. Due to the global pandemic, he lost his job despite his contributions.
[07:10]
He realized that he has zero Google footprints, and it would be a hard time for him to compete with others for a job.
[09:06]
Makarand wished that he should have done something when he was young. But since time is against him, he cannot do anything. For him, even though there is not a guarantee for success, it would be an optimistic approach to move forward in life.
Career Trigger Points
[12:15]
Makarand was looking for his next trigger key. The key that would help him succeed in corporate America. For him, success is not guaranteed and you need to keep fighting for it.
Distribution of Responsibility in Facebook Pages
[48:56]
You can distribute different levels of authority by:
- Admin – the highest level of authority
- Editor – level after the admin
- Publisherand Moderatorfor lower level.
Social Media for Children
[50:01]
Makarand recommends using YouTube since it is more on video publishing than Facebook and Instagram. You never know the people who spam request to your child with bad intentions, which you need to watch out for.
Digital Marketing in Senior Generation’s Perspective
[53:34]
According to Makarand, the seniors can take a breath since shopping online is more secure through PayPal. You can always complain if there are any suspicious transactions; therefore, you will be safer if you ever decided to shop on eBay, Shopify, or Amazon.
Closing
[55:25]
Makarand's heartfelt advice is to be conscious about where and how much time you spend on social media daily. You should be disciplined and don't spend more than 15 minutes consuming social media. If you are spending every 5 minutes, then that is basically a full distraction.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/
In this episode, Mak Utpat will share digital marketing tips for beginners. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Learning and Unlearning
[01:19]
Digital marketing has massive power. If done correctly, it can deliver significant ROI and can take your business to the next level. It can set you apart from the competition.
Setting goals
[02:16]
You need to know why you are getting into digital marketing. Your goals and campaigns need to be purpose-driven, and it has to be associated with concrete, tangible goals.
[03:12]
Failing to plan is planning to fail. So don't make that mistake. Ensure that you go with a firm set of goals.
Defining Outlets
[03:26]
Having a website is not enough. It merely means that you have established an Internet presence, but the presence will do you nothing if you don't engage in marketing activities and you don't expand and build your presence across the internet. Having a website is not only one important criterion, but it has to be user-friendly, which is essential for you and your audience to interact through these multiple social media channels.
[04:24]
There are a great plethora of social media channels. Start with the ones you are familiar with and the most popular ones out there. Hone in on those that can bring you the most results.
Implementing SEO and Content Marketing Strategy
[05:09]
Search engine optimization and content marketing are two aspects that are entirely complementary to each other. Consumers are always searching for something on any search engine. If you want your website to show up on the search engine results page, you have to optimize your website. This allows search engines to identify what your site is all about. It ensures that users get presented with your site.
Adopting SEO
[06:09]
There are many strategies for adopting SEO, such as creating quality content and establishing external links to your websites called backlinks. Then effectively using keywords. It does take time, and it's not an overnight strategy. It is a long-form, very sustainable strategy.
Quality Content
[06:35]
To create quality content, you need to know content marketing. It’s all about creating content, catering to your audience's needs, and addressing their pain points. Content can take many manifestations, such as texting, videos, images, visual images, and blogs.
[07:23]
Doing SEO makes you look good on search engine sites. Doing content marketing makes you look good in front of your target marketplace’s eyes. That is where you can drive engagement, build a loyal audience and build trust with your target marketplace. If you can achieve that, there's such a huge accomplishment.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
You can also follow Mak on his social:
In this episode, Mak Utpat will share some values that he has learned in life. He is a CEO, Marketing Consultant, Speaker, and a published author, and he can turn around your crises or conflicts into opportunities.
Learning and Unlearning
[01:21]
Whenever you take on any new initiative, new beginnings, or you're trying to achieve any further progression, you have to unlearn the things that you have learned. You have to relearn some new things. Unless and until you do that, you cannot achieve or make any concrete progress.
Empathy
[01:44]
This is about being able to see a viewpoint from other people's perspectives. It is essential to know what people are thinking as well. When I'm driving any team initiatives, I must see things from someone else's perspective before making any decisions. It is important to understand what my team's input looks like.
Breaking Out of Your Comfort Zone
[02:16]
You can’t expect different results by doing the same things over and over again. You have to break out of your comfort zone and take that leap of faith.
Knowing Nothing
[02:41]
While not all historical knowledge is terrible, certainly you can apply it, but sometimes you have to come to the grips of reality that you do not know it all, and you still have a long way to go. That way, you can achieve any significant breakthrough.
Giving Back
[04:00]
We have to adopt newer thinking, which focuses on providing massive value, giving back to the marketplace, and giving back to your customers. This concept teaches us that the old rule of the game is not valid anymore. If you want to walk into another person's shoes, if you want to achieve the kind of business others have, you have to give first because this is what this economy is all about.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
You can also follow Mak on social:
In this episode, Mak Utpat will discuss tips for Digital Transformation. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Zero-Based Thinking
[04:54]
It’s about sound decision making in the constant change dynamics that is all around us. Recognize the new set of information that you now possess, like emerging business trains, technological advances, change priorities, the need to become more competent, or learning from lessons from the past. Zero-based thinking helps companies to challenge the assumptions, justifies the investments, and facilitates problem-solving.
Defining Clear Intent and Outcomes
[06:29]
As a leader, you must clearly articulate the goals you use to communicate that vision. Ensure that there is a clear financial business case with a clear ROI that is articulated so you can manage the expectation.
Team Roles
[06:53]
You may have to introduce new technologies, which will require augmenting the skills set or creating new roles in the organization. You will have to tie it to the HR performance compensation.
Advancing Branding Efforts
[07:16]
You can make the leaders be part of the transformation by coming up with a storytelling mechanism or medium where they can share struggles, setbacks or making the employees responsible for driving digital transformation and be part of your communication.
Engaging Business Community
[07:47]
You need to make sure that you understand their pain points and needs. You must have a voice for customer surveys and make sure that you meet the requirements.
Streamlining Business Processes and Capabilities
[08:04]
You may have to design cross-functional systems such as Master Data Management or CRM, your enterprise application integration, or your email marketing system. You have to keep in mind your data analytics. You may have to create new mobile apps as a part of supporting the new digital landscape.
Risks and Experimentations
[08:41]
Digital is a new frontier. Make sure that you introduce prototyping. Do some spoilers, then pick a feel for how the new technology is going to play. Ensure that there is enough tolerance for accepting risks and that failure can be a reality, and don’t penalize the people for that.
[09:18]
Ensure that culture and strategy align together to achieve the most significant impact and make sure that you can successfully transform your company from point A to point B to the digital initiative.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
You can also follow Mak on his social:
In this episode, Mak Utpat will discuss the six strategies of building an email list and some email marketing tips. Mak Utpat is a CEO, Marketing Consultant, Speaker, and a published author. He can turn around crises or conflicts into opportunities.
Email Marketing
[01:15]
Email marketing is similar to sowing seeds. We eagerly await the flood of new prospects joining us. Your email list is going to grow organically. It will comprise the prospects or customers who want to opt-in for some values or lead magnet you offer in exchange.
Direct Marketing Association
[01:57]
The ROI for email marketing is about a 40 to 100% rate of return for US businesses.
Email Beats Social
[02:23]
Customer acquisition will get you to 40 times higher return or 40 times of acquiring new customers through email marketing rather than going through Facebook or Twitter.
Compelling and Relevant Content
[02:55]
Make sure that you are offering massive value whenever you’re speaking to your target marketplace. Keep your tones conversational. When you are providing value in a much more ingrained fashion, you won’t go wrong.
Sharing and Forwarding
[03:47]
Encourage your email list to share and forward your blog or your Youtube video or whatever piece of content you’re producing. Never underestimate the value of the content you’re creating. If you believe in that, be confident to ask your prospect to share and forward because that’s what social media is all about.
Opt-in Campaigns
[04:26]
To refresh your stale email list, you must create opt-in campaigns. Remove the contacts that do not respond to improve your deliverability rates of emails.
Online Contest
[05:01]
Promoting online contests is a creative way to generate an email list.
Cross-Pollination
[05:30]
You can request your partners to have your blog featured on their website, host a webinar, ask for a new e-book registration or run Facebook ads. This allows you to generate a new audience that may be receptive to what you have to offer.
Building Consistency
[06:22]
Consistency is key. Make sure that whenever you are sending the email, you are providing compelling content consistently and continuously. This can be achieved with the help of an email software.
Go to https://www.makarandutpat.com/ to know more about Mak Utpat.
You can also follow Mak on his social:
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is out by others who want to turn around crises or conflicts into opportunities. Today, Makarand talks about email marketing and why we should give it an important priority.
Robust Email List
[0:35]
Makarand highlights the importance of an email list regardless of one's profession or agency. With digital marketing consisting of different aspects, email marketing remains a vital property in the field. Email marketing talks about exchanging emails to gain information from one another and promote a valuable offer.
[1:53]
Email marketing comes as a responsibility. Prospects and customers give their email out of trust to a company and aiming to achieve something valuable. It is the company's responsibility to ensure the customers' safety and avoid spamming their customers.
[2:55]
Marketing Organizations, such as DMA Institute and VentureBeat Campaign Monitor, offer many benefits and a huge difference from using social media marketing.
Personal, Purpose, and Marketing
[5:07]
In email marketing, composed emails should be more casual in nature and conversational. Every email sent to prospective customers should have a clear purpose as to why they are receiving those emails. Consistent delivery of email that has valuable content gives the prospect customer a higher possibility to build loyalty to the company, thus creating a stable relationship. Lastly, Makarand stresses the importance of knowing your prospective customers or audience. Learning the target customer market helps the company tailor-make value propositions in a much more ingrained way.
[8:54]
With email marketing improving over the years, companies or agencies can mix and match their prospective consumers in a much faster and smarter way.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who want to turn crises or conflicts into opportunities. Today, Makarand explains why he likes being a hunter rather than being hunted and why it is important to have a positive mental attitude.
Personal Development
[0:45]
For Makarand, any endeavor, regardless of what kind people undertake, is always filled with a series of setbacks. He believes that society has a natural tendency to negative bias such as inner conflicts or tensions.
[1:34]
When dealing with an unknown or stressful situation, it is better to step out of that situation and start with a clean slate.
Problems as Challenges
[1:59]
There is a subtle difference between a problem and a challenge. Makarand wanted individuals to view setbacks as challenges rather than problems as people can accept and tackle them head-on. In contrast, issues can keep people in denial and wish it goes away on its own.
[2:55]
Problems inevitably lead people into blame games for their shortcomings, whereas challenges push people to take responsibility.
Opportunity to Improve
[3:38]
Having a positive mental attitude allows individuals to push beyond their limits and accepting the change rather than remaining constant.
[4:06]
Makarand believes that a positive mental attitude brings out the best in people and ourselves.
[4:30]
Knowing that change is inevitable, employing PMA allows us to remain in control no matter what changes happen around us. We remain focused on our goal or what we are committed to doing, producing creative solutions.
Various Outlooks
[5:01]
When presented with a glass half full, it may be described as half empty or half full. The only difference is how a person perceives the glass. As Makarand implies, the positive connotation is to see the glass as half full, where a person can always fill it back. He pointed out that there is still a fresh beginning. Despite not being in our control of the circumstances, people can control how they respond to that situation.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand guides as to how people can improve and promote their social media brand.
Participate with People
[0:46]
For Makarand, communication is essential. It is all about sharing thoughts and interact with people who are trying to build the brand. Listening is a necessary aspect of gathering insights and allowing possible customers to create a good bonding connection to the brand.
Incorporate Stories
[2:06]
Stories allow people to create emotional connections and are a great way human touch and to set differentiation from the rest.
Importance of Personality
[3:09]
Stories allow people to create emotional connections and are a great human touch and set differentiation from the rest.
[4:20]
Being genuine about one’s personality might end up resonating or repelling certain types of customers.
C-Suite Mandate
[4:31]
The company’s strategy towards its goal should align with its roadmap. Their culture should also be able to support their system to create a top-down C-suite mandate.
Promote Value
[6:02]
As people are trying to implement and incorporate the four steps that Makarand talked about, he wanted to ensure that promoting value should be implemented. Delivering consistent value creates consistent relationships by providing solutions and interacting with customers.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
In this episode, we have Makarand Utpat, an award-winning book author, six-figure consultant, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how setbacks affect our mindset and how to overcome these setbacks.
Life Experience
[0:46]
Makarand met a cleaning lady who is not fluent in English and has been coming to their house for the last 7 or 8 years. Despite her lack of English skills, she has a remarkable work ethic and perfectionist attitude. After some time, the cleaning lady decided to work at a healthcare facility, which was hectic for Makarand.
Work Setbacks
[3:06]
Finding clients was challenging for the cleaning lady as she was also worried about the time with her family. Yet Makarand offered that it is alright if she could only come at significant events, weekends, or depending on her flexibility.
[4:24]
Makarand gave a sense of optimism to the cleaning lady to reach out to her clients and inform them of her availability. The cleaning lady was able to go to her new job while retaining some of her other clients to earn a bit more.
Overcoming Adversity
[5:56]
Many times, people restrain themselves when faced with a dilemma. People’s brains are wired to look at negative situations where they look at themselves as the victims and take comfort in consoling themselves.
[6:51]
People are so used to receiving that they often forget to give.
[7:13]
In some cases, people tend to forget that they can take charge of the situation. There are many possibilities and unique perspectives out there for all of us. Life is all about options and not problems.
Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.
You can also follow Makarand on his socials:
Facebook | Instagram | LinkedIn | Twitter
We live in a gig economy, and we are at an inflection point in terms of business and technology boundaries. We are all working on this new cyber lane, which is a great adventure because we experience boundaries merging. We are experiencing a significant paradigm shift. In this episode, our host talks about the 11 steps your CMO needs to know to do a successful digital marketing strategy.
11 Things your CMO Needs to Know
- [2:21] Define your goals and objectives. It is essential to have a clear vision of what you want to accomplish in terms of handling your social media brand properly and how to advance it. What is your brand story look like? How do you want it to look like in the long-term?
- [3:11] Construct capabilities report. Try to create the business capabilities report to describe where you are currently in terms of existing capabilities. What new capabilities are needed to be made based on your goals and vision objectives? What are the gaps? Come up with a gap analysis and then develop a short term versus long term roadmap.
- [3:54] Create a SWOT analysis and bury deeper into understanding your core competencies, core capabilities, and weaknesses. What sort of opportunities lies out there that you have not grabbed yet? What kinds of threats are lurking around based on your competition in terms of geography and geopolitical scenarios?
[4:30] Try to do a competitor analysis and study how they post their social media updates, which media platforms they are utilizing, how they engage with their target audience, how often they're engaging, and what their customer acquisition looks like? 4. [4:52] Describe customer avatars. If you want to tell your brand story, figure out your target marketplace based on the type of customers you would like to ideally attract and the type of customers you would like to depend on. Describe this customer in terms of their demographics, salary, geography, ethnicity, psychographics, likes and dislikes, pain points, frustrations, and challenges. 5. [5:42] Develop a branding message. Try to identify your key value propositions and create a brand message that features the benefits your product offers to your target marketplace. 6. 7. [6:28] Define the customer journey map or customer experience map. We find that the overall customer experience is fragmented in nature. Each channel they're using puts several different interactions. Understand which channels the customer prefers, which channels are important to them, where they are making their first buying decision, what makes them come to your website or your landing page, your social media channel, and what makes them lead. 8. **[7:55] Develop your content strategy. Remember that the content should not be about your company but more about knowing your customers, what they're interested in, and you address their pain points, problems, and challenges. You should know their hot buttons. Make sure that you have a robust content marketing strategy.
[8:48] Content marketing has transformed the entire world of digital marketing, so you need to make sure that you have a disciplined content marketing strategy.
[9:26] As you create various kinds of content, make sure that you also keep track of which content types work best for your customers. Try to develop some content scheduling guidelines in terms of defining and designing your content calendar. 9. [10:00] What does your budget and investment appetite look like? How much are you willing to spend, and your daily budget constraints.**
In this episode, our host talks about different ways to embrace and overcome your fears.
The Fear in our Mind
[0:19]
The very thought of fear can be nerve-wracking to all of us. On our best day, we can beat anyone. Our mind is full of ideas that are bubbling up, and we come up with unique perspectives. Our mind is like a reservoir generating a fresh set of ideas for a set of beginnings.
How to Overcome Fear
[1:27]
If you decide to undertake any endeavors, you do not remain consistent. The only way to tame and overcome the fear is to use proper planning, proper scoping, commitment, a disciplined attitude, and just going for it.
The 2 Types of Fears
[2:12]
Number one is fear of the unknown. We don't know what we are trying to get into, and then the mind freezes, and then the fear of failure kicks in.
[2:37]
The fear of failure and the fear of the unknown are our biggest enemies. Fear can become our friend. Let's think of it as not our enemy. Fear can even open up galaxies of possibilities. It can create a new set of beginnings, provided we decide to go for it, provided we take massive action.
In this episode, our host will cover two points that are crucial to achieve success in digital marketing and digital initiatives in general. Old Business Models
[1:07]
Former Cisco Chairman John Chambers said that at least 40% of the businesses would fail if they don't change their business models in the next 10 years. The entire business model in terms of the businesses and the technologies are merging. Our day-to-day lives, the way we are using social media, cloud computing, and mobile applications are getting ingrained with how we live in our personal and professional lives.
The Bullseye Bullet Points
[2:08]
You need to know what and who, and how you take the information you gather and then convert it into a strategic advantage.
[2:30]
Number one pertains to knowing your customers in terms of their customer avatars and understanding their customer journey to understand them better. In terms of who they are, what their demographics look like? What are their psychographics? What are their passion points, problem challenges, and the digital touchpoints they are using?
[3:01]
Number two is about how you assimilate all this information and turn it into your strategic advantage. This is where you get into things of nature, such as understanding your goals and objectives.
[4:18]
You also need to understand what your marketplace looks like in terms of your core capabilities. Ask yourself, what are your core competencies? What are your strengths and weaknesses? Do you have any trades, or are there any opportunities you can take advantage of?
In this episode, our host talks about inbound and outbound marketing and the difference between the two.
Outbound Marketing
[1:08]
Outbound marketing is also known as traditional marketing or interruption marketing. It's where you are going after your prospects, your leads, or your customers in the form of cold-calling, running email, sending them direct mailing campaigns, or you may be running TV or radio ads.
[1:58]
At its core, that concept is pretty annoying in nature, and you do not know whether you are going across the right targets or not.
Inbound Marketing
[2:23]
Inbound marketing is something from the perimeter. You have your prospects, strangers, leads, or customers, and they are coming after you. The notion behind inbound marketing is you have your presence built on the internet using techniques like content marketing or running some SEO to get placed on Google's first page as a part of Google's search engine results page.
[3:57]
Today, inbound marketing has opened up possibilities for you as an individual or an organization with a minimal budget to increase its robust presence on the internet. Then the target marketplace finds you based on their needs.
The Hybrid Approach
[4:29]
Although outbound marketing is annoying in nature, there is a great way you can create a hybrid approach where you can do the mix and match of inbound and outbound marketing techniques. The key strategy is to run inbound marketing implementations in terms of the content marketing group, get video tutorials, SEO, Search Engine Marketing, and generate some qualified leads. Once you have these qualified leads, you can run your outbound marketing campaign to have a more targeted, more specific, more segmented approach to go after these qualified leads.
Tom Brady shares nuggets of success in this episode and some leadership tips and lessons you will surely learn from. Tom is an American football quarterback for the Tampa Bay Buccaneers of the National Football League where he spent the first 20 seasons of his career with the New England Patriots. He was also a core contributor to the franchise's dynasty from 2001 to 2019.
2017 AFC Championship Game Against the Steelers
[1:06]
During the postgame coverage, one of the reporters complimented Tom. He responded, "the game did not start today at 6:40pm. It started days or even months before that." And he went on to compliment his teammates in terms of their chemistry, understanding, their rigorous practice schedule, and how they're able to stick together.
[1:42]
"The game did not start today at 6:30pm" was such a sweet statement for me to hear. And it got me thinking about how leaders think, how they approach success and failure, and how they can bounce back.
The Key Points of a Leader and Tom Brady's Success
[2:14]
Champions never quit. Leaders are not quitters. Leaders always have a future orientation, and they don't live in the past.
[3:15]
Leaders are champions, and they stay in the game. After losing to the Giants, Brady responded, "I would keep coming back to the game. I would rather suffer a defeat rather than not playing at all." That's another massive takeaway for me that leaders stay in the game. They are passionate enough about staying in the game. They know that losing is just one transient point. What matters is staying true to your passion and what you love.
[4:51]
Leaders know that success doesn't happen overnight. Success doesn't come free. The key to success lies in the preparation. It takes a lot of perseverance, dedication, and commitment.
[5:05]
The journey to the mountain starts one single step at a time. Leaders know that bringing consistency by letting them ingrained through consistent habits will allow them to move one step at a time. It will enable them to achieve quick wins that will essentially percolate by quality to measure which.
[5:58]
If you're looking forward to achieving success, or a victory or a win, one year from down the road or two years down the road, you have to remember that your game has to begin today. You need to incorporate it and ingrain yourself with consistent, successful habits.
The digital space has grown tremendously for the past year. Now that we are facing an unprecedented change in almost every aspect of our lives due to the global pandemic, we are forced to go digital, electronic, and “cyber” in nearly everything we do. It has changed the way we live, work, and interact with each other. In this episode, let us look at today’s digital economy and unpack 4 digital trends we have noticed applicable in our personal and professional lives.
4 Digital Trends
#1 Internet as a Viable Alternative
[1:32]
People can buy their goods and services through the internet. Today, it has become a reality. The Internet has become a viable alternative. People have accepted that as a traditional alternative to the traditional bricks and mortar businesses.
#2 The Rise of the Social Media Platforms and Digital Marketing Tools and Technologies
[2:07]
There are various social media platforms out there, Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, etc. You will see a plethora of social media or tools and technologies, and platforms available. It has created various possibilities for the marketers, whereby now they can target the customers to the right kind of message.
[2:48]
When you have different digital marketing tools and technologies such as content marketing, blogging, email marketing, video marketing, and mobile marketing, it generates tremendous possibilities to go after your target market and your target customer and convert them into a final sale.
#3 People as Brands
[3:24]
With the advent of all these tools and technologies, if you have a unique ability and skill set, you can present that on the internet and monetize that. Hence, we see that many individuals have transformed themselves into unique brands. In many cases, they can challenge and shatter the traditional corporate brands that are into existence for the last decade.
#4 Achieving New Breakthroughs for the Businesses
[4:13]
When you look at all these multitudes of channels available at your disposal, businesses can now achieve breakthroughs that they probably did not even think about achieving before. They can now generate new leads and convert them into customers and possibly brand ambassadors or loyal customers. They can also offer new products and new services that businesses were not able to offer before.
Join me in this new cyber lane and let’s exchange some ideas. Let’s see how we can grow personally and professionally in the journey!
In this episode, we’re going to talk about Sir Isaac Newton. As we all know, Isaac Newton was a great mathematician physicist, and he was best known for his laws of motion and laws of gravity.
Newton’s saying “If I have seen further than others, it is by standing upon the shoulders of giants has become one of the profound ones”
[1:00]
A couple of lessons of this particular code can be interpreted.
[1:23]
Knowledge gain is incremental. This notion is just not limited to the professional sphere. It is also related to our sphere of influence because professionals and personal spheres interact with each other, intersecting with each other, making us who we are as individuals.
[2:05]
The other interpretation is the sacrifices of our parents, extended family, and mentors. Maybe one of the reasons we may be successful today is all part of the value chain we are interconnected with.
[4:48]
Many of you may know people in your sphere of influence. Where circumstances did not permit those people, but that didn't stop them from guiding you to achieve your goals and ambitions and objectives.
In this episode, we have Mak who is a digital marketing expert. He’s a leadership trainer, a management trainer, and a team-building trainer. He's a bestselling author and he works with a series of nonprofits throughout the country to help them dramatically improve their operations and their fundraising.
Achieving Increased Business and Nonprofit Results
With the influx of various technologies coming at us, mobile technologies and social media have changed how we live, work, and interact. So many companies are feeling disrupted by this whole set of changes coming at us. Mak helped them to transition from being disrupted to being a disruptor.
Pursuing This Mission
What excites Mak is when he sees the C-level executives' smiles when delivering on time within budget. He wants to help profit and non-profit businesses achieve their true digital potential.
Having a Business that is Unique and Different from Others in the Industry
Mak’s focus is to deliver quality results. One idea is proven concepts, and then he pragmatically implements them. That allows him to create direct value and directly connect with the businesses and the C-level executives. Mak is at his best when companies are at their worst in a way.
In this episode, we will talk about the introduction to lead generation - why you should get into lead generation and the 3 crucial things you should know about it. So if you're new to the concept of digital marketing, you will keep hearing the term lead generation.
What is Lead Generation?
[1:14]
Lead is a person who has expressed some interest in your company's products and services in some way, shape, or form. Lead generation is the process of continually attracting them, deploying some strategies to convert them from leads from strangers, from prospects into leads.
How does Lead Generation Process Work on a High Level?
[4:58]
There are two ways to find your leads. Number one, let them find you. This is done through implementation like content marketing techniques, blogging, search engine optimization, search engine advertising, and searching on keywords or key terms.
[5:45]
Number two, go after your prospects and leads. This is done through Facebook advertising or customer targeting techniques where you kind of go after a specific demographic, certain psychographics, or run Facebook ads and Facebook campaigns.
[8:59]
Develop sustainable relationships and long-lasting trust and bonding and provide consistently valuable information. It is a form of entertainment that will keep them engaged.
In this episode, we will talk about ten valuable tips for getting your Digital Marketing efforts started on the right things. As you know, the advent of the web, social media, and the internet has completely transformed how we can target our consumers, buyers, by going into the nitty-gritty details.
10 Tips to Ignite Your Digital Marketing Effort
[2:02]
- Identify the persona of your customer or your target marketplace. Understand their goals, problems, pains, frustrations, pain points, and know your customers as much as you can.
[2:52]
- Deploy the power of specificity. It is in your best interest to have a specific strategy. It is okay to filter particular bad fits that may not be applicable or legit for your business.
[3:32]
- Create meaningful messages. It boils down to what a target customer is all about once you know who you are. You can come up with targeted messages to go after those customers.
[3:59]
- Respect the medium. There are two approaches you can take here. One is to get good at one or two channels that you'd feel comfortable with and then develop your marketing strategy. The other way is to look at it when you are on these different channels, different social media. Each channel has its characteristics.
[5:36]
- Do not underestimate the value of traditional media. We don't have to abandon the traditional marketing channels if that works for you. Think about how you can mix and match the traditional with social media.
[6:30]
- Go after the medium forest. Make sure that you have identified your market, your customer, and customer personas correctly. Then you can jump onto the medium.
[7:04]
- It is not about you. Talk about your product features from your consumer's perspective and the benefits your product or your service can offer to them.
[7:36]
- Go to the mediums where your target customers are interacting and engaging. Try to understand and analyze your market in terms of which channels they are feeling comfortable.
[8:24]
- Gratification provides value. Think about creative techniques like blogs, having the how-to sheets, budget sheets, understanding the customers' pain points, problems, frustrations, and how you as a solution provider can speak to that in the form of cheat sheets, testimonials, blogging, so on and so forth.
[9:04]
- Think about the conversion strategies, having robust conversion strategies to convert you, or leads or prospects into customers, and converting your customers into brand ambassadors.
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the ten ingenious ways to create thought leadership content to sustain your presence and its key benefits.
The Ten Ingenious Ways
[03:20]
Makarand suggests to create your content by:
- Have an idea to blog. Take your thought leadership idea and create a blog out of it.
- Convert that blog into a YouTube, Vimeo or Metacafe video.
- Convert that blog into a podcast episode, then upload it to iTunes or Soundcloud.
- Take meaningful messages from your blog then tweet it to your followers.
- Create an eye-catching infographic from your blog.
- Create Instagram code cards or regular course code cards from it.
- Convert your blog into a LinkedIn or SlideShare presentation.
- Create a webinar out of it from that blog and other blogs.
- Convert your blog into an article.
- Turn your idea into an eBook or a special report.
These are the ten ingenious ways to create content.
Three-Key Benefits
[05:35]
The first benefit is it allows you to create a consistent branding experience. According to Makarand, you need to apply a smarter approach to build your presence consistently.
[05:58]
The second benefit is that you become omnipresent to your audience. Regardless of your audience's social platforms, they will likely encounter your content because you are consistently present all the time.
[07:11]
The third benefit is it allows you to cross-promote content. Makarand believes that through this consistent presence, you drive traffic to your website that creates leads and possibly convert them into long-lasting customers.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the seven-steps to create your unique value proposition.
1st Step: Identify Your Unique Abilities
[03:44]
According to Makarand, list down 15 to 20 points that you think you are good at doing. It can be your passion, strengths, or things that you take satisfaction at doing.
2nd Step: Find What is Missing from the Marketplace
[04:23]
After you list out the points, identify 3 or 4 areas where you think that might have been missing from the marketplace that you wished could have existed. You can also figure out how to incorporate it with the current solution that existed.
3rd Step: Understand that Less is More
[05:25]
For Makarand, you do not need to cater to everyone unless your business is for the mass market like manufacturing shampoos and other similar products with significant demands. Try to focus on one or two segments. Otherwise, you will burn yourself out.
4th Step: Select and Choose the Crowded Market
[06:07]
Try to find areas where the market has already been established and stick to it. Try to go after the big pie. Makarand will not stop you if you wanted to go to uncharted territory, but you need to know it is a big warning sign.
5th Step: Become Expert in Your Niche
[06:54]
Once you found your strength and have aligned yourself to your niche, become an expert. Through this, you will become a trusted source or adviser for your target audience.
6th Step: Articulate Your Target Market’s Woes
[07:30]
Makarand advises speaking to your customer’s pain, frustrations, and challenges. Incorporate that language and convey that to your audience—making them feel that you have experienced what they have.
7th Step: Back it Up with Success
[08:16]
According to Makarand, you need to offer customer testimonials—proving that your value proposition works. Give them a Money-Back Guarantee if they are not satisfied, and make sure to follow your bold claims to stay relevant. This allows you to increases trust and transparency with your audience.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares his five killer tips with us to establish a strong online presence to solve your brand-identity crisis.
1st Killer Tip: Create
[03:40]
For Makarand, content creation is essential. Without it, people will not know your existence.
2nd Killer Tip: Catchiness
[04:04]
Even if you publish a book, blogging, producing a video, creating a podcast, or making an excellent infographic, Makarand believes that catchiness is essential. Without it, there will be no personality present in your work, and it will not convey what you are trying to communicate to your audience.
3rd Killer Tip: Consistency
[04:58]
Regardless of following the first two tips, Makarand suggests consistently producing and distributing your works to authority sites like Facebook, LinkedIn, YouTube, Twitter, and Instagram.
4th Killer Tip: Content Repurposing
[05:45]
According to Makarand, content repurposing is taking the same piece of content, then repurposing it into different forms, then uploading it to various social media platforms. If you are writing a blog, you can repurpose your content by:
- Converting that blog into video bites then uploading it into YouTube
- Turning your blog into a podcast then upload it to iTunes
- Take a couple of lines from the blog then tweet it to your Twitter audience
- Create an infographic or Instagram quote cards then post it to Instagram
Through these, you can leverage your content that would help you strengthen your presence online.
5th Killer Tip: Value
[07:19]
In Makarand’s opinion, more than getting viral, go after the value of your content. By creating valuable content, your online presence will stay longer. Make sure to speak to your target market by the resonance of their struggles, pain, and frustration—speak in their language. This will be an opportunity to establish connections and emotional bonds with your audience.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/
In this episode, we have invited Makarand Utpat, an internationally-sought marketing strategist known for his ability to turn things around and his marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us the significance of understanding the aspects of marketing trifecta towards your business's success.
1st Aspect: Market
[03:29]
According to Makarand, you should know your target marketplace and its critical components:
- Demographics
-
Age Range
- Salary Range
- Economic Classifications
- Gender
- Education Level and
- Geography
-
[03:59] Psychographics and
-
Interests
- Goals
- Buying Habits and
- Influential Behavior
- [04:33] The commonalities of your customers across these segments
Through these, you create the customer avatar or persona based on this information.
2nd Aspect: Message
[04:48]
For Makarand, the reason behind the strong online presence of companies like McDonald’s, Burger King, or Wendy’s is due to their taglines. Your message should be all about why your customer cares about you and what value you can provide to them in terms of your services or products that you offer.
3rd Aspect: Medium
[05:50]
Makarand observed that there is an explosion in social media varieties. Businesses tend to create their presence on every platform. It might be a good strategy, but he thinks otherwise. You can think about it in three ways:
- [06:41] Dominate one or two channels only and build yourself from there.
- [06:56] Locate where your audience interacts the most and build your channel from there.
- [07:11] Try to mix and match the two.
Through these, you can formulate your strategy to develop a strong presence online.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q
Instagram: https://www.instagram.com/makarandutpat/
LinkedIn: https://www.linkedin.com/in/makarandutpat/
Makarand Utpat is an internationally-sought marketing strategist known for his ability to turn things around and marketing expertise, which allowed him to be featured on notable news outlets like ABC, CBS, NBC, and FOX. Today, Makarand shares with us how to move our digital needle through Zero-Based Thinking and the different aspects it encompasses.
Adopting Zero-Based Thinking
[01:15]
If you have the right set of tools and apply it correctly, Makarand believes you can achieve game-changer goals. It is knowing that by repeating what you do and getting the same result, as a business owner, you can adopt Zero-Based Thinking.
[01:58]
Successful business-owners turn things around through Zero-Based Thinking.
Zero-Based Thinking Themes
[02:51]
The first theme is to recognize that you now possess a new set of information based on the emerging technological advancements. You ask yourself if you would still take the same decision you have made in the past.
[03:42]
The second theme is to recognize that since you possess the information, ask yourself if you would be willing to stop doing the things no longer working to this date.
The Two-Feet Challenge
[05:26]
According to Makarand, the first challenge is how to keep pace with the new technologies while using your legacy systems.
[06:11]
To achieve digital turnaround, the first thing to do is challenge the assumptions that may have been integral in the past but are no longer applicable in the present or future business conditions.
[07:14]
The second way is to justify the new investments like replacing outdated technologies where you can blend them through the creation of digital apps or having your website optimized for mobile usage.
[08:43]
The third is to facilitate problem-solving through new possibilities that you may not have thought of earlier, like serving a broader set of customers or more engagement to your website through social media platforms.
[09:44]
It would be best if you were willing to experiment and explore new possibilities and be decisive enough to stop anything that is no longer working. Through this, it allows you to be ahead in the competition.
[10:26]
According to Makarand, the second challenge is to go back to the drawing board and look into how to move the digital needle by rethinking your business's shape and making it more digitally compatible.
Visit Makarand and see what services he offers on: https://www.makarandutpat.com/
Listen more to Makarand’s podcast on:
Buzzsprout: https://www.buzzsprout.com/91874
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuYnV6enNwcm91dC5jb20vOTE4NzQucnNz
Follow Makarand on his socials:
Facebook: https://www.facebook.com/MakarandUtpatPage/
YouTube: https://www.youtube.com/channel/UC76X6o3RPkDEhr-U6TBCj_Q