Navigating Business: Recent Episodes
Navigator Bookkeeping
Navigating Business jumps into the complicated but limitless world of business ownership We interview stakeholders from a variety of industries, backgrounds and positions learning what's worked, what hasn't, and what insights they can share on how you can better navigate your own business.
Nicole Fallon-Peek joins the Navigating Business Podcast to discuss how she has built a fully remote team and a strong culture with her agency, Lightning Media Partners.
She also discuss if a fully remote agency is sustainable, why it's beneficial for their team, and how hiring virtually can actually be a benefit to the team & company.
Learn more about Nicole at:
https://www.linkedin.com/in/nicolemariefallon/ & https://lightningmediapartners.com/
Tellef Lundevall, CEO of Accelerated Digital Media joins the podcast for the second time to talk all things growth, culture, and retention. Tellef talks about the explosive growth his agency has experienced and how he's created a culture of growth and retention amidst the roster increases. We also touch on internal marketing for agencies, the "flywheel of business" and much more.
You can learn more about Tellef at https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/ and more about Accelerated Digital Media at https://accelerateddigitalmedia.com/
Navigating Business, a podcast specifically for marketing agency owners returns, with our first guest, Mindi Rosser joining us to talk everything LinkedIn and what agency owners need to know to succeed. Don't miss the "Mango Effect", her proven way to cultivate non-spammy, meaningful relationships on LinkedIn, her what-to do's (and not do!) and her current LinkedIn Soapbox.
Follow Mindi (and see her LinkedIn ninja skills) at: https://www.linkedin.com/in/mindirosser/
Make sure to check out her Mango Effect Podcast coming out April 4!
Watch this full episode on YouTube here: https://youtu.be/QlpW9TbSpKg
Music from Uppbeat:
https://uppbeat.io/t/prigida/play-the-beat
License code: XGJNTVD9IX3RYCBV
Brent joins us to illustrate the importance of simplicity, clarity, and social proof when branding and marketing your business while educating listeners on how to avoid cluttered and confusing website designs that result in lower conversion, diminished brand reputation, and loss of sales. Brent is an expert in helping counseling & mental health practices grow. If you're looking to build out a sales funnel or increase leads as a counseling practice owner, reach out to Brent at https://brandyourpractice.com/
Gary Spagnoli joins us to act as an enlightened guide through the worlds of online marketing, lead generation, and SEO vs PPC all while explaining which marketing approaches may be best for your small or growing business. Learn more about Gary at https://zenanchor.com/ or https://www.linkedin.com/company/zen-anchor
Desiree joins us to spell out how authorship and creative writing can boost your business's presence in the online marketing space through the use of tools like demographically targeted listicles and unique native advertising campaigns. Learn more about Desiree at https://www.blackchateauenterprises.com/ or https://www.linkedin.com/in/desireeduffy/
Frank joins us to illustrate how unique, transmedia content and creative, worldbuilding-based marketing helps to capture key demographics while creating a brand identity that encourages long term customer engagement alongside word of mouth virality. Learn more about Frank at https://clovispointcm.com/ or https://www.linkedin.com/in/franklkonrath/ and his "In Conversation" podcast at https://inconversation.buzzsprout.com/
Sydney joins us to discuss how business owners embraced the power of social media and authentic video content during a challenging 2020 and how growing up in a family of entrepreneurs gave her a passion for partnering with small businesses. Learn more about Sydney & Marathon Marketing & Branding at: https://marathonmarketingbranding.com/ or https://www.facebook.com/MarathonMarketingBranding/
Brian Hansen joins us to demystify the art of high quality SEO and smart PPC by prioritizing both your clients long term and short term needs while engaging in transparency and best practices that reflect both your core values and the values of your business. Learn more about Brian at https://rocketpilots.com/ or https://www.linkedin.com/in/brianghansen/
Nicole joins us to discuss how developing an integrated, core content strategy for your business is a vital step towards leveraging your brand’s voice in the vast world of digital marketing and social media, and how starting a business with her husband laid the groundwork for clear communication, delegation, and teamwork at Lighting Media Partners.
Learn more about Nicole at https://www.facebook.com/lightningmediapartners/ or https://lightningmediapartners.com/
Nik joins us to illustrate how the art of video production and visual marketing is most impactful when you truly understand your clients needs and how working with creative talent demands a flexible leadership style that’s always evolving.
Learn more about Nik at https://www.linkedin.com/in/niknelson/ or https://openboxcreative.com/
Emily joins us to share how the use of an authentic, purpose-driven brand identity can effectively grow your business while serving as a north star for small business owners looking to define everything from their core values to their ideal demographics, reminding listeners that up to 80% of customers are looking for brands that not only solve their problems but contribute to solving global problems.
Learn more about Emily at: https://fox-krill-63h3.squarespace.com/ or https://www.linkedin.com/in/emilyfagerholm/
Seth joins us to share how an epiphany during a Super Bowl commercial inspired him to explore then execute authentic, story-focused marketing strategies and how the use of sincere, strategic, and simplified stories can create a greater and more lasting brand impact than even the biggest budget advertising campaigns.
Learn more about Seth at: https://www.linkedin.com/in/seth-silvers-912a7989/ or https://www.successwithstories.com/
If you're curious about your business structure or entity type, this is the episode for you and you should be curious. Your business structure can save or cost you thousands in tax costs. Dan is the owner of Granquist Law Firm and joins us to share his wealth of legal knowledge for entrepreneurs and small business owners. Dan helps to walk us through some of the key mistakes that small business owners make when setting up their new ventures while unpacking some fundamental differences in how businesses are structured.
Learn more about Dan at https://www.linkedin.com/in/danielgranquist/
Jeremy joins us to discuss his background in the hospitality industry, growing up in an entrepreneurial family, the importance of first impressions, co-hosting the Restarting America podcast, digital marketing, building websites, and putting his team members in position to thrive by utilizing their superpowers!
You can learn more about Jeremy at https://www.linkedin.com/in/jeremy-greenberg-5939752b/ or https://97switch.com/
Gary Johnson, CEP of J2 Marketing Consultants, puts his 20 year of Sales & Marketing experience into action, helping attorneys get more clients, even if they dislike marketing and selling. Gary shares how to find the right coach for you, tips for pulling out effective messaging, and strategies to start implementing to increase the profitability of your marketing strategies. You can learn more about Gary at https://www.linkedin.com/in/j2marketingconsultants/ or https://j2marketingconsultants.com/
Leadership is essential, that's not breaking news, but what is leadership and how can entrepreneurs become effective leaders? Megan Robinson joins the podcast and shares on leadership vs. management as well as defining what leadership actually is and how entrepreneurs can grow their leadership abilities. She also talks the importance of processes, delegation and more.
You can learn more about Megan and her leadership insights at eleaderexperience.com or https://www.linkedin.com/in/tritcak/
Brendan Flanigan talks strategy. Do you have a process and a plan for each part of your business? Brendan talks specifically about marketing strategy, hiring and HR strategy (hiring, retention, employee motivation) , as well as thinking through niches, both to attract and repel prospective clients. This is one valuable episode for entrepreneurs. Brendan is the owner of SmarkLabs, an agency specializing in marketing strategy and all things digital marketing. You can learn more about him at https://www.linkedin.com/in/flaniganbrendan/ or https://www.smarklabs.com/
Dan Fietsam shares what a CCO brings to a business, how best to "switch hats" (literally and figuratively) as a entrepreneur and some great tips on how to make working from home (WFH) a productive and healthy work environment. Dan is the CCO of The Lotus Coterie and has a huge amount of creative experience with multiple agencies and businesses. You can learn more about Dan at https://www.linkedin.com/in/danfietsam/ or https://lotuscoterie.com/
Tom Brown is a master of video and he shares why you need to start using it in your business, no excuses! Even better, he gets into why it's not expensive, or difficult, to look professional and importantly, look busy to your customers. Tom is the managing director of Innova Digital and has a great story of entrepreneurship. He's a former DJ, studio owner, car detailer, and now creates videos for a variety of businesses including many in the fields of fitness and e-commerce. You can learn more about Tom at https://innovadigitalgroup.com/or https://www.linkedin.com/in/thomas-brown-a678b2150/
Mike DiCioccio of Social Chameleon joins us and shares about his business journey, business growth, and some amazing podcasting tips. Mike shares his 7 top podcasting tips to grow your podcast and do it in a way that is authentic and engaging. Mike has a great story and also a great podcast, "MIKE'D UP!" You can learn more about him at https://socialchameleon.us/ where they can help you with any and all things related to launching or maintaining your podcast. You can also learn more at https://www.linkedin.com/in/mikedicioccio/ or https://linktr.ee/mikedicioccio
Mariana Padilla, owner of Red Lab Marketing joins the podcast and shares about omni-channel storytelling and her entrepreneurial journey. She also speaks on the essential topic of boundaries with clients (Be Picky!) and her new non-profit initiative, the Urban Farming Initiative!
You can learn more about Mariana at https://www.linkedin.com/in/marianapadilla-marketer/ or https://www.redlabmarketing.com/ and more about the Urban Farming Initiative at https://www.urbanfarminginitiative.org/
Curious what ROAS is? I was too! (Actually I just had never heard of it, I only know bookkeeping acronyms). I had no idea until talking to Tellef Lundevall, owner of Accelerated Digital Media and digital marketing wizard. ROAS turns out to be "Return On Ad Spend" and is essential if you're running any sort of ad. Tellef shares how to find the right digital marketing approach (SEO, Facebook, Google etc.?), how to keep your mindset right as an entrepreneur, how to stand out from the competition and yes, how to get a sky-high ROAS. You can learn more about Tellef at https://accelerateddigitalmedia.com/ or https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/
Hugo Perez joins us on the podcast and casts his vision for a new way of viewing sales as entrepreneurs while also diving into how to create harmony between work and home life and some of the differences between right and life brained individuals. Hugo is the founder and Chief Creative Strategist of Local Boy Creative. Hugo is a creative at heart and that outlook is obvious in our interview, as well as his great work with his clients. You can learn more about Hugo at https://www.linkedin.com/in/newzdude/ or http://localboycreative.com/
The 7 Essential Pieces of Business...If you're trying to start, grow, or just maintain your business, this is NECESSARY listening and the keys to becoming a successful and profitable entrepreneur.
Brian Reidy is a family law attorney, but also a business guru. This episode is chock full of tangible business experience that will help you build out your processes, and structure your business for success. Plus we hit on Profit First, one of the best financial management tools entrepreneurs can use.
Learn more about Brian here: https://reidylawoffice.com/
Working from home amidst (with the rest of the family), networking from home, and keeping top of mind with your customer base. All tricky and complicated issues, all issues that our entrepreneur and birder, Bob Dolgan, hits on in this episode.
Bob Dolgan is the founder of Turnstone Strategies, a marketing/communications agency with a specialty in nonprofit organizations. He also is the creator behind the award-winning Monty and Rose documentary, highlighting the the first pair of endangered Piping Plovers to return to Chicago since the 1950's.
Monty & Rose --> https://www.montyandrose.net/
Find out more about Bob @ https://www.turnstoneimpact.com/about.html or https://www.linkedin.com/in/bobdolgan/
Can you describe what you do to a six-year-old? Madeline Temple is a branding EXPERT and I can guarantee listening to her will make you re-think how you describe your business to others. We also dive into branding, treasuring your team and much more.
Learn more about Madeline at https://www.linkedin.com/in/madelinetemple/ or https://www.thecollectiveidentity.com/ and her podcast, Do Less Bad, at https://dolessbad.com/
Harry Shah is the owner of Outkreate, a digital agency specializing in presentation design for mid to large sized companies. While being a Rockstar in his own right when it comes to presentation design, Harry also has great wisdom in many areas of business development. In this episode we dive into niches, hiring for culture, and of course Harry gives some great tips on designing a presentation that will "wow" and share your information in an effective way. Make sure to listen to his "sizzle & steak" analogy for putting together presentations.
Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere. Allie dives into what humor branding is and how it can help any type of small business. Obedient is the pioneer in the field of humor branding for business and so far is the only agency that works in humor. She also shares two of her favorite client stories where humor branding was implemented. Allie owns Obedient with her best friend so she shares what that experience has been like and the surprisingly lack of challenges or tensions that have come up through that. Finally she shares some business insights from owning two businesses.
Nate interviews Deon Bonaparte, owner of NDVU to discuss brand strategy, the 3 P's of business, and building a team that drives growth and works well together. This episode is a great listen if you are currently expanding and building out your team, or, if you're working on building out some of your processes and want your team to grow along with that. Deon shares a wealth of knowledge relating to both brand strategy and responsible entrepreneurship. If you want to learn more about Deon, you can check him out at https://ndvulab.co/ or on social media at https://www.linkedin.com/in/deon-bonaparte-0087a0169/
Audrey Hutnick, owner of Smallwave Marketing joins the podcast and talks non-profit marketing, doing business for good amongst COVID-19, and utilizing your business network to the max. Audrey specializes in marketing to non-profit and has a desire to help businesses with their marketing especially when they're going through tough times. You can learn more about her and Small Wave Marketing at https://www.smallwavemarketing.com (Their website also includes pictures of puppies which is a bonus).
Stephanie Crededio joins the podcast and shares about figuring out pricing with clients, taking action in your business, and the entrepreneurship journey. Stephanie is the owner of Socially Steph. You can find out more about her at http://sociallysteph.com/ or sociallystephco@gmail.com.
Navigating Business Interviews Peter & Leslie Clifford, owners of Colfax Marketing Group. We dive into what it's like to own a business with your spouse, how to recycle your marketing ideas for other uses, and business during COVID-19. If you want to start a business with your spouse/partner, or if you already do, this is the episode for you. Leslie & Peter give their tips for working with your significant other every day and still keeping a healthy relationship. They also get into the method of "recycling or upcycling" your old marketing and business ideas for other uses. You can find out more about Peter & Leslie as well as Colfax Marketing Group at https://colfaxmarketing.com/ or leslie@colfaxmarketing.com
We jump into business with an interview with Ken Anderson, owner of Ken Anderson State Farm. Ken shares his secret to growing a successful client base from zero, working with your spouse day after day, and why he absolutely loves helping people and employing his team. If you want to learn more about Ken, of if you need a new insurance agent, check him out here or at 708-407-8000.
Another business podcast? Jump into Navigating Business and find out what makes this podcast different and why it's about to change the way you navigate your business. We dive into what this podcast is going to be about, who we're interviewing and why this podcast just might be worth a listen.