Authority Marketing Machine: Recent Episodes
Brent Clayton
Authority Marketing Machine is a podcast that discusses actionable how to's for money, freedom and impact in your business. How to implement the four key pillars of an extraordinary business. Hosted by the Founder of Fire Recruitment Australia - Brent Clayton, hear conversations from entrepreneurs, creators and authorities from all around the world.
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“An idle mind is the devil’s playground.”
This is not the case in business.
When working on a business or building a brand, it’s easy to fall into a state of constant distractions, busyness, and endless sources calling for your attention. While having so many things demand for your time is generally a good sign that your business is going well, it can also lead to burnout, lack of productivity, and can kill creativity.
In this episode, I talk with Robert Plotkin, the founder of Technology for Mindfulness. He lives and breathes the high-tech world, but always leaves space for his mindfulness practices. In our discussion, Robert challenges the value of being busy and instead places that value in idleness. He shares insights into how to use mindfulness practices with technology, create personal systems to reestablish timely expectations, and ultimately provide space for creativity and productivity.
So get ready to learn practical tips on how to create a mindful workspace and increase your productivity.
Some Questions I Ask:
- How did you get to where you are today? (0:44)
- How can we obtain the benefits of modern technology without being sucked in by it? (13:29)
- What drives you in your day-to-day endeavors? (24:17)
- If you gave your 18-year-old self one piece of advice, what would it be? (27:12)
In This Episode, You Will Learn:
- About Robert’s company Technology for Mindfulness. (8:28)
- Why idleness is essential to creativity and productivity. (11:15)
- How to use mindfulness to address distractions from technology. (13:40)
- How setting expectations and creating personal systems positively affects productivity. (21:40)
Connect with Robert Plotkin:
Technology for Mindfulness
Technology for Mindfulness Blog
Technology for Mindfulness Podcast
Resources:
The Genie in the Machine: How Computer-Automated Inventing Is Revolutionizing Law and Business by Robert Plotkin
“In Praise of Idleness” by Bertrand Russell
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Are you doing your best?
Are you being your best?
Being your best self is a lot of hard work, but it truly enhances every part of your life. From a leadership perspective, being your best self can create high-performance outcomes, high-performance teams, and the power to believe in yourself. This is a recipe for success in both work and life.
In this episode, I talk with Steve Shellenberger. He’s developed a master formula to becoming your best in all aspects of life. He’s the author of Becoming Your Best: The 12 Principles of Highly Successful Leaders. Throughout our discussion, Steve shares some of his insights from his lifetime of research and analyses that uncovered what principles all highly successful leaders incorporate into their lives.
So get ready to become your best and nail it before you scale it.
Some Questions I Ask:
- What is the business model around Being Your Best Self? (10:16)
- How did you plan the growth for your business? (13:15)
- Why do people resist being their best self? (20:40)
- What advice would you give your 18-year-old self? (30:38)
In This Episode, You Will Learn:
- About the 40 years of research that Steve did to identify the 12 principles of highly successful leaders. (6:10)
- Why inviting extraordinary people into your life is essential to success. (8:06)
- What basic fundamentals will help make a company successful. (15:05)
- A few principles of highly successful leaders. (22:47)
Connect with Steve Shellenberger:
Becoming Your Best Blog & Podcast
Resources:
The 7 Habits of Highly Effective People by Stephen Covey
Becoming Your Best: The 12 Principles of Highly Successful Leaders by Steve Shellenberger
The Richest Man in Babylon by George Clason
Becoming Your Best University
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Are you living life to the fullest?
Everyone needs a job or an occupation to be financially stable and independently survive. But is the work you’re doing allowing you to truly thrive? Is spending time on that work really worth it?
In this episode, I talk with Dr. G, host of The Truth Prescription Podcast. He seems to have cracked the code to combining work, happiness, success, and overall balance. He has specifically structured his life in a way that allows him to access his best energy for his best productive performance.
Dr. G shares some of his own personal stories and his path to success. With this, he shares how to cultivate joy in your work, find your identity, and how to manage any inevitable doubts.
So get ready to learn about finding yourself in your work and discovering joy along the way.
Some Questions I Ask:
- How did you get to where you are today? (0:26)
- How do you structure your life in a way that allows you to accomplish so much? (4:28)
- What doubts do you struggle with? (7:53)
- If you wrote a book about your journey so far, what would it be titled? (12:00)
In This Episode, You Will Learn:
- How Dr. G jump-starts his days. (4:40)
- What motivates Dr. G to chase his dreams. (7:06)
- How the creative process cultivates joy. (9:41)
- Why it’s important to understand who you are. (12:32)
- Some tips for starting a business online. (14:06)
Resources:
Authority Marketing Machine
Connect with Dr. G:
The Truth Prescription Podcast
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What’s your mission?
What impact does your mission have on others or on yourself?
Following your dreams and establishing a real, meaningful cause is essential to success in work and life. Finding motivation, routines, mindset, and path to follow can be tricky and exhausting in the process. In the end, if you allow yourself to embark on that journey, it will be worth it. You’ll hopefully find your own personal freedom—and your wallet will thank you, too.
On today’s episode, I talk with Alex Ferrari, the film hustle guru. Having been chewed up and spit out by the film industry over the last 20-some years, he has continuously anchored himself to his passion and mission. Now, as he continues to work in film, podcasts, and more, he works every day to help others follow their dreams, too.
Alex shares about his own experiences—including his own struggle with an inflated ego and imposter syndrome—and the key moments, strategies, and mindset shifts that resulted in his massive accomplishments today.
So get ready to learn about finding your mission and building your own marketing machine.
Some Questions I Ask:
- How’d you get to where you are today? (0:15)
- What drives you? (15:11)
- What do you believe contributed to establishing your authority in the film industry? (20:40)
- What’s your morning routine? (26:23)
- If you could give your 18-year-old self advice, would it be? (28:54)
- Any advice to listeners? (30:38)
In This Episode, You Will Learn:
- About Alex’s motivations behind the work. (0:24)
- Why people struggle with imposter syndrome. (5:50)
- How reprogramming yourself shifts your trajectory and opens up new opportunities. (8:03)
- How to create a sense of “normal” that serves you best. (11:07)
- How Alex outworks others in his industries. (13:47)
- Why you’re only competing with yourself. (16:35)
- The two biggest things that lead to success in life and work. (22:54)
- Why looking at the long-game and employing patience is vital to success. (29:01)
Resources:
Start With Why by Simon Sinek
The Power of Habit by Charles Duhigg
Connect with Alex:
Indie Film Hustle Website
Alex’s Website
Indie Film Hustle TV
The Indie Film Hustle Podcast
Indie Film Hustle Blog by Alex Ferrari
Shooting for the Mob by Alex Ferrari
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Hi, Brent Clayton here.
After building a 6 figure business as a side hustle while working full time as a FireFighter - I've discovered the 4 pillars to create this kind of financial freedom and make the greatest impact on your customer.
The Authority Marketing Machine starts on Monday April 15th and I'll be talking to people from all around the who've successfully created, attracted and scaled their business marketing to leverage their authority in their field.
I’ll be speaking to people who’ve mastered some of these principles to create a life of freedom, impact and success.
Authority Marketing Machine - available on Apple Podcasts, Stitcher, Spotify and Google Podcasts.