EY Access - Expert eCommerce Access: Recent Episodes
EYStudios
We sit down with the Stefan Nandzik, VP of Marketing at Signifyd to discuss the trend of increasing fraudulent purchases in eCommerce. We specifically cover kinds of fraud merchants are facing and what options are out there for merchants looking to protect themselves.
We sit down with David Pelton, Strategy and Product Management Leader at Vertex Inc., to discuss the recent supreme court ruling in the South Dakota v. Wayfair case and the effect it will have on online retailers.
Sean Callihan from EYStudios sits down with Jason Burge from Red Rook to explore what our partnership means and how it can benefit clients.
We sit down with Josh Burdick and Kevin Kline from ShipStation and asked them our most commonly heard shipping FAQs.
Mae Morrison of EYStudios and Jason Horek of BigCommerce discuss the power of unique content: how to create it, capture it, and make it work for you.
CEO and Creative Director of EYStudios, Eric Yonge, sits down with Jason Horek from BigCommerce and Scott Szeglowski from Delaware North to discuss the importance of good partner relationships.
EYStudios' CEO and Creative Director, Eric Yonge, talks about the beast that is Amazon with ColderICE's John Lawson.
CEO and Creative Director Eric Yonge talks Social Media and eCommerce with John Lawson of ColderICE.
On our most recent episode of EY Access, Eric Yonge speaks with Mae Morrison about ramping up your apparel business as we head into Fall.Here are a few key takeaways from their discussion:-Keep content fresh-Create a fun, unique, and helpful shopping experience-Leave no question unanswered-Instill customer confidence
Listen to “Professional Women with Cresta Pillsbury"On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury of Shopper Approved about her thoughts on being a Professional Woman in the tech industry.Here are a few highlights from their discussion:– Trade shows and conferences- Knowing your product- Overall behavior and attitude
Listen to “EY's IRCE 2017 Recap"On our most recent episode of EY Access, Eric Yonge speaks with members of our team about their week out at IRCE and what their key takeaways were.Here are a few highlights from their discussion:- Kicking off the week at the BigCommerce Growth Summit- Keynote speaking session from Sephora on Experiential Retail- Where we see partners going and what we see merchants seeking- Wrapping up the week strong with live site reviews on Friday
Listen to “Video Email Marketing with Springbot”On our most recent episode of EY Access, Eric Yonge speaks with Amber Haack, VP of Customer Success at Springbot about the value of video in email marketing. Here are a few highlights from their discussion:- The value of video content for merchants- How to use video content in email marketing- Video & Email marketing best practices
Listen to “Analytics Goals”On our most recent episode of EY Access, Eric Yonge speaks our in-house Analytics Manager Orvin Moore about the importance of setting goals in your analytics.Here are a few highlights from their discussion:- The connection between business goals and analytics goals- Specific goals merchants can use- Identifying common issues with analytics- Steps to take before setting goals
Listen to “Partner Spotlight On: Shopper Approved"On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury, COO of Shopper Approved about their review tool.Here are a few highlights from their discussion:- Shopper Approved Service Offering- Trends in Reviews- What Makes Shopper Approved Different- How their tool can help merchants manage their brand
On our most recent episode of EY Access, Eric Yonge, Maegan Morrison and Kate Wicker talk about their trip to Las Vegas for Magento’s annual Imagine Conference.Here are a few highlights from their discussion:•Commercial Partner of the Year•The best and worst Breakout Sessions•Favorite keynote speakers•Upcoming Functionality for Magento 2.2http://www.eystudios.com/category/ey-access/
On our most recent episode of EY Access, Eric Yonge and Orvin Moore discuss setting up Goals, and funnel tracking for your Google Analytics.Here are a few highlights from their discussion:Which goals are key for eCommerceHow can goals help you?Funnel TrackingWhich Funnels should you set up?Learn more at www.eystudios.com/eyaccess
Episode 19: The Importance of AnalyticsOn our most recent episode of EY Access, Eric Yonge and Orvin Moore discuss the importance of correctly setting up Analytics for your store.Here are a few highlights from their discussion:- Setting up Analytics correctly- Creating Multiple Views- Enabling important settings- Correctly linking other Google products- BenchmarkingHear more at: www.eystudios.com/eyaccess
On our most recent episode of EY Access, Eric Yonge, Sean Callihan & Michael Baker reflect on their week on IRCE, and the changes that they're seeing in the eCommerce industry.Here are a few highlights from their discussion:Changes at IRCEWhat stood out "The Box"The buzz on the floorWhat's going on with the platformsThe elusive mid-marketSpecialists vs GeneralistsHear more at www.eystudios.com/eyaccess
On our most recent episode of EY Access, Tara discusses our Runway program with Meagan, our Director of Client Services.Here are a few highlights from their discussion:- What is this Runway thing?- How does Runway benefit store owners?- Tools available within Runway- Upcoming FeaturesLearn more at www.eystudios.com/runway
On our most recent episode of EY Access, Eric Yonge, Meagan Bryson, Maegan Sturkie, and Kornchai Anujhun discuss some exciting things going on with the Magento platform. Here are a few highlights from their discussion:-Imagine 2016-Magento 2-Magento Marketplace-Cloud based hosting
On our most recent episode of EY Access, Eric Yonge, Don Cole & Scott Smigler discuss platform migration.Here are a few highlights from their discussion:- What to keep in mind when migrating- Evaluating features available- Transferring your data- Dispelling rumors- The Platform Wars - Long-term predictionswww.eystudios.com/eyaccess
On our most recent episode of EY Access, Eric Yonge, Don Cole & Scott Smigler discuss decisions involved with choosing a platform.Here are a few highlights from their discussion:- Recent cost changes- Risks involved with migrating- Platform limitations- What does your store need?
On our most recent episode of EY Access, Eric Yonge, Don Cole & Scott Smigler discuss changes with the Aabaco platform. Here are a few highlights from their discussion:- Comparing Yahoo's past to its present- Predictions for Yahoo / Aabaco's future- Risk evaluation- What we're hearing from merchants- What we're hearing from everyone else
On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.Here are a few highlights from their discussion:- Non-traditional ways to offer discounts - How to react when you feel entrapped/cornered by what your competition is offering
On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.Here are a few highlights from their discussion:- Discount trends- Over discounting- Discounting without devaluing your brand- Other ways to keep customers engaged with your brand
In this special episode of EY Access, Eric Yonge is joined by a few members of our team to discuss the upcoming 4th Quarter, and some new changes at the EY office.Joining Eric today are:- Cara Smith, Developer- Lindsey Cobb, Administrative Assistant- Sean Callihan, Director of Client Services- Tara Davis, Marketing
In this special episode of EY Access, Eric Yonge is joined by a few members of our team to discuss the upcoming 4th Quarter, our upcoming webinar, and the some upcoming changes at the EY office.Joining us today are:- Kate Wicker, Account Coordinator- Kirk Hunter, eCommerce Consultant- Sapna Patel, Designer- Tara Davis, MarketingFor more information: www.eystudios.com
On our most recent episode of EY Access, Eric Yonge and Tara Davis discuss strategies that merchants to use to help avoid Cart Abandonment.Here are a few highlights from their discussion:- How the demographics of your target audience affects your checkout process- Different types of checkout, and when to use them- Holding your customer's hand through the checkout process- Visual elements to include (and not to include!) in your checkout- Avoiding distractions
On our most recent episode of EY Access, Eric Yonge and Tara Davis discuss strategies that merchants can use to compete with big brands, such as Amazon.Here are a few highlights from their discussion:- Amazon's place in our culture- Areas smaller merchants can thrive, where Amazon cannot- Focusing on your brand- Creating a "tribe" around your brand- Making your customers feel appreciatedFor more information: www.eystudios.com
On our most recent episode of EY Access, Eric Yonge and Sean Callihan, our Director of Client Services, discuss the current state of the eCommerce Industry & it's Merchants.Here are a few highlights from their discussion:- What merchants need to do now to prepare for Black Friday & Cyber Monday- The Beards of EY & Taylor Swift Tuesdays- Responsive Design: Trends & ROI- Balancing vendors & how EY can help- … AND MORE!Learn More @ www.eystudios.com
On our most recent episode of EY Access, Eric Yonge and JT Hamman, our Art Director, discuss Upsells & Cross Sells for your store's item page.Here are a few highlights from their discussion:The difference between Upselling & Cross SellingBest Practices for Cross SellsHow to eliminate distractionsPlacement for your Upsells and Cross SellsLabeling and terminologyWhen to use eachManual vs. Automatic entry
Our podcast EY Access strives to give listeners an inside look into the ever changing world of eCommerce, as well as insights into EYStudios, and our role in this industry.On our most recent episode of EY Access, Eric Yonge interviews one of our Senior Designers, Derek Perez. Hear their discussion about evolving trends in the world of eCommerce Design, Traditional Graphic Design vs. eCommerce Website Design, and much more!To schedule a free design consultation, go to www.eystudios.com!
Eric & JT dive into the benefits of badging your products on your eCommerce website.www.eystudios.com
In our first episode of EY Access, Eric and JT discuss your store's Add to Cart button. www.eystudios.com