SleepGeek Podcast: Recent Episodes

SleepGeek

All about the mattress and sleep industry.

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Brandsource hosted their “Better Together” event in Nashville, Tennessee and invited Mark Quinn to speak.

On his journey to the stage, Mark ended up at the wrong party and was convinced to become the lead singer of a live band.

Watch the live video of each episode at Facebook.com/DosMarcosPodcast.

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The National Sleep Foundation (NSF) is hosting a big event March 8-10, 2019 in Houston, Texas.

The NSF is bringing consumers closer to all that’s unfolding in the dynamic world of sleep and the products designed to bring better rest to the world.

Mark Quinn is speaking at the event and hosting an awards ceremony.

In this episode, Dos Marcos preview the topics which includes a co-hosted presentation with Michael Magnuson from GoodBed.com where they’ll talk about bad review sites and the “underbelly of the internet.”

Find out what the Sleep Show is all about and why it matters to the mattress industry. To watch this episode and share your comments, head to Facebook.com/DosMarcosPodcast

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Like many digitally native brands, Nectar started by selling online.

Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.”

In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty.

Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee?

Share your thoughts at Facebook.com/DosMarcosPodcast.

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In this episode, Dos Marcos recap rumors and happenings from Las Vegas Market.

Kinsley started his new job as President of Englander. Quinn launched an all new line up under the Spink & Co. brand.

Also, find out what retailers were frustrated with and get the inside scoop on the future of the podcast. Be sure to listen toward the end for a few grandpa jokes.

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There are so many things retailers can do to drive traffic, and it doesn't have to be in the form of a pricey billboard! Mark Kinsley and Mark Quinn show you some creative ways that you can reach customers walking past your store.

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Mark Kinsley is taking a new job as President of Englander, a top 10 mattress brand.

Dos Marcos cover that news and talk about the future of the podcast.

Also, Jeff Quinn and Josh Micklos join to talk about Las Vegas Market. Spink & Co. will be sharing a space with Dormeo and together are planning a fun experience.

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The first two full-time employees at Malouf were hired within three weeks of each other. Mike Douglas is now the Vice President of Sales leading the charge to continue triple-digit annual growth.

What was it like in the early days? How did Mike's experience as a professional movie critic help him in business? Enjoy this fun conversation with Mike Douglas and Mark Kinsley.

Links:

MaloufSleep.org

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Mark and Mark take on Adam Ruins Everything. Why is the College Humor video titled "The Mattress Industry is One Big Rip-Off" possibly a good sign for mattress sales?

What is Pickle Ball and how does this growing sport relate to the mattress industry?

Here's a link to the video that trashes the industry. It has more than 2.5 million views: https://www.youtube.com/watch?v=rvlA9UxGvSg

Head over to Facebook.com/SleepGeek where you can watch the video of episode 87 and share your thoughts.

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Mark Kinsley stopped by Malouf's headquarters to catch up with Jake Neeley about the Malouf Foundation's fight to end human trafficking. It's a heavy topic the company is tackling head-on. They're asking the industry to help and getting significant support.

In this episode, they also talk about the early days of Malouf, before the upstart sleep accessories company started making waves in the mattress industry.

Links from this episode:

Malouf Foundation: MaloufFoundation.org Malouf: MaloufSleep.com

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In this episode, Mark Kinsley and Mark Quinn disagree on the greatest Christmas movie of all time. Tell us your favorite by visiting Facebook.com/SleepGeek (look for episode 85).

Kinsley returned from the Furniture Today Leadership Conference where a dynamic panel led by Havertys CEO Clarence Smith shed light on house brands versus traditional brands. What's the future?

People from this episode: o Bill McLoughlin, Chief Content Officer at Furniture Today o General Vincent E. Boles o Clarence Smith, CEO at Havertys o Irv Blumkin, CEO at Nebraska Furniture Mart o Keith Koenig, President at City Furniture o Brian Woods, CEO at Jerome's Furniture

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Ep. 84: Dos Marcos dives face-first into MyPillow's new venture into topper marketing and how it could impact your mattress sales. Hear the story of how Sam's Club introduced a topper and what that product did their mattress business.

Also noteworthy from this episode: Cat thievery, Kinsley may wear a cape, and will Quinn go to jail for the feline abduction?

Happy Thanksgiving to you and yours!

Leave your thoughts and comments at Facebook.com/SleepGeek (look for episode 84).

People and Links from this episode:

Mike Lindell with MyPillow https://www.mypillow.com/mikes-story

Don Wright http://www.wrightglobalgraphics.com/

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Mark Kinsley and Mark Quinn enjoy a spirited argument about Domino's Paving for Pizza campaign. Who won? Go vote for Kinsley or Quinn at Facebook.com/SleepGeek (look for ep. 83). After talking pizza, Dos Marcos discussed how the online brands are trying to get a slice of brick-and-mortar sales.

People and Links from this episode:

HOW I BUILT THIS WITH GUY RAZ Tempur-Pedic: Bobby Trussell https://www.npr.org/2018/10/19/658918382/tempur-pedic-bobby-trussell

Gerry Morris: https://sellmorebeds.com/

Jason Pine at Metro Mattress is sending their company's RSAs through Geek University. https://www.metromattress.com/

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Amazon has launched a new private label mattress under its AmazonBasics brand. How will the $260 queen memory foam mattress change the landscape for online sellers and the rest of the industry? Find out when Mark Kinsley and Mark Quinn take a deep dive into the changing face of brands and online selling.

Links Mentioned:

Previous podcast with Amazon expert John Collins: https://soundcloud.com/sleepgeek/podcast-05092018

Purple Boys https://purple.com/purple-boys

AmazonBasics Mattress: https://amzn.to/2EvNnui

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Despite what CNN reported, Casper didn't bankrupt Mattress Firm. What factors led to the Chapter 11 and what does the future look like for the largest sleep retailer? Dos Marcos breaks it down.

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What happens when an industry disruptor joins forces with an established company? We're about to find out. Tuft & Needle merged with SSB. Dos Marcos dive into details.

Also, they talk about no-salesperson mattress stores, quilted beds, and rap battles.

Links mentioned:

DougStewart919.com TN.com Serta.com tentree.com QwiltBilt.com

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James Wilson is a sleep behavior and sleep environment expert. Listen along as he takes Dos Marcos inside a world where sleep is under attack.

https://www.thesleepgeek.co.uk/ https://twitter.com/thesleepgeek

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First of all, in this episode Mark Kinsley calls the 1,000th Geek University graduate to announce he's the winner of a $100 Amazon gift card, along with all the swag you get when you graduate. Check it out: https://sleep-geek.com/Account/Register

Dos Marcos then digs into a blog post Mark Quinn wrote about reasons the future of the mattress industry is bright. Do you agree? Let us know on Facebook.com/SleepGeek and be sure to join us live. We announce the schedules on our email list and social channels.

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Therapedic's CEO Gerry Borreggine is an industry legend. He started his career in retail, battled the big brands, and eventually landed at Therapedic. In this podcast, Dos Marcos sat down with Gerry inside his Las Vegas showroom to listen to some great stories, including that time he nearly kidnapped Brian Wilson from the Beach Boys.

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Out on the streets, Dos Marcos has heard business sucks. In this episode, the duo breaks down 10 reasons your business might suck. Notice what didn't make the list.

In this episode, we also talk about the #WhyWait campaign that's launching to raise money and awareness for pancreatic cancer research. If you're a retailer and want to participate, use the link below to download the marketing assets. Together, we can bring funding for research to the Seena Magowitz Foundation and put an end to this terrible disease.

DOWNLOAD MARKETING ASSETTS: https://leggett.app.box.com/s/g25oruubkq8oow54zht1ihvs6t84fkoc

10 Reasons Business Might Suck

  1. Lack of ideas
  2. Historic hangover
  3. Fear of failure
  4. Pain of change hurts more than staying the same
  5. Playing someone else’s game
  6. Laziness
  7. Systemic issues
  8. Blind spots
  9. Belief
  10. Resources

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In the mattress category, Amazon has grown 82% to $1.1 billion. It's being reported that 75% of those units are all-foam and imported.

What does this mean for the US mattress industry? Dos Marcos break it down.

Plus, Tempur-Pedic teamed up with Leggett & Platt to make a dream come true for a special young man. Hear that story and more.

https://www.tempurpedic.com/

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Bill MCloughlin is the Editor in Chief of Furniture Today. When he made a trip to Leggett & Platt, Mark Kinsley took him skeet shooting, but not before listening to stories from the front lines of disruption. What can the mattress industry learn from vacuum cleaners and coffee makers?

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Alex McArthur is Purple's Chief Marketing Officer. He's the guy behind the team that created the Egg Test and hired Goldilocks as a spokesperson. It's the video where they demonstrate those pressure relieving properties of by strapping chicken eggs to a giant sheet of glass and dropping it onto Purple material.

That viral video propelled them onto the scene, but the creativity didn't stop.

Since then, they've hired Sasquatch, highlighted their on-staff rocket scientist, and recently purchased Purple.com. Go behind the brand that makes quirky cool and has risen to become the most searched mattress brand in the world.

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At the 2018 Furniture Today Bedding Conference, Mark Kinsley closed the show. Part of his presentation was banned because it nearly destroyed a $10,000 chandelier. To get some mileage out of his prop, in the middle of this podcast Kinsley and Quinn head to the parking for a special delivery of the new Dos Marcos t-shirt.

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How is Amazon impacting the mattress industry (and the WORLD)? In this deep dive episode, Dos Marcos have a conversation with John Collins, the CEO of OmniiX, an agency dedicated to helping clients thrive on Amazon. If you're interested in selling on Amazon, orlearning about how this eCommerce behemoth is impacting the world, this episode is for you.

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From the tip of Mount Kilimanjaro to the top of customized online mattresses, Helix Sleep co-founder Jerry Lin keeps on climbing.

While in New York City, Mark Kinsley stopped by the Helix headquarters to listen to Lin's story. The son of immigrant parents, Jerry watched his father build a bag making business from the ground up and for a few years joined the family company. Eager to learn more about business and entrepreneurship, Lin continued his education at the Wharton School where he met his co-founders and together they launched their adventure in the mattress industry.

https://helixsleep.com/

https://www.linkedin.com/in/jlin07/

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Brett Thornton is a mattress industry mover-and-shaker who runs the Revive division at Living Spaces.

Dos Marcos came across Brett when he posted an inspiring article to LinkedIn in which he talked about his approach to being a buyer at Las Vegas Market.

In this episode, you'll discover Brett's philosophies and find out which celebrity would lose her job if Brett could take it from her.

Links mentioned:

Brett Thornton's LinkedIn https://www.linkedin.com/in/brett-thornton-b75114b3/

Living Spaces https://www.livingspaces.com/

Road of Resistance https://www.youtube.com/watch?v=3iholvIClPM

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Dos Marcos hit the expo floor for a live podcast recording in front of the Leggett & Platt show space. They talk about the tension between brands and retailers and touch on what ISPA Expo is all about.

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As Mattress Firm enters a new era, what will happen? Steve Stagner is back as CEO, while Ken Murphy is out. Parent company Steinhoff is embroiled in an accounting irregularities scandal and analyst are making predictions about the largest specialty bedding retailer's future.

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Mark Kinsley takes you on a LIVE tour of Las Vegas Market where he encounters the Property Brothers! In the Restonic showroom, he chats with Julia Rosien about the dynamic twins launching their new mattress line. After that he surprises Mark Quinn and they launch into an impromptu podcast that attracts two unexpected guests, Spencer Ace and Simon Spinks.

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Dos Marcos failed podcast listeners in the last episode because they didn't bring the statistics. Numbers in hand, they seek a second chance as they break down the ISPA projections for mattress industry growth. Also, they talk about Sean Fry's video called the "De-Evolution of the Mattress."

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At the beginning of last year, Dos Marcos made some predictions about what would happen during 2017. Did they come true, or did they miss the MARK (get it)?

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In this special holiday edition, Dos Marcos record a live episode at the coffee shop...be prepared for a abrupt stop. The recording clicked off and Kinsley and Quinn had to reconvene the next day to finish up.

They talk about retailers finally figuring out their relationship to the internet, cover the Steinhoff news, and answered questions from their Facebook Live feed, which takes place during every podcast session. Make sure you're subscribed at https://www.facebook.com/SleepGeek/

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Ep. 62: The Mysterious Underworld of Online Mattress Review Sites by SleepGeek

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In this episode, Dos Marcos talk about sleeping babies, nutrition and gives a recap of the Sleep Tech Summit. Make sure to watch until the end so you don't miss an exclusive interview!

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It started when Tuft & Needle put up billboards that said "Mattress Stores Are Greedy." Mattress Firm hit back with a "Don't get boxed in" campaign. Since then, the battle between the brands has continued. What are the pluses and minuses of this epic battle unfolding in the Phoenix area? Dos Marcos has the break down.

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In this episode, after Dos Marcos talk about forest fires, National Geographic, and Canadian babies, they dig into the lessons learned when Mark Quinn took his son Nick to visit Jordan's.

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What went down at Las Vegas Market? Dos Marcos break it down. Also, Kinsley has a new side project podcast with Doug Stewart. How does Quinn take the news?

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Steinhoff entered the U.S. market when it bought Mattress Firm. Now, the international company has purchased Sherwood, a mattress manufacturer that is a large supplier to Mattress Firm. So what happens now? How are retailers thinking about this dynamic?

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What's really happening in the online space? For people not approaching eCommerce like a professional, it's time for a wake-up call.

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Ep. 55: How to Step-Up Your Digital and Social Marketing by SleepGeek

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Ep. 54: Becoming Company Spokesperson in a Digital Age by SleepGeek

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Ep. 53: The Tiny Shift in TV Ads That Can Make You More Money by SleepGeek

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Ep. 52: Discover 14 Tiny Details That Matter at Retail (Part 2) by SleepGeek

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Ep. 51: Discover 14 Tiny Details That Matter at Retail (Part 1) by SleepGeek

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Are you being intentional with your time on this planet, or are you simply reacting to what the world throws at you? A few Matthew McConaughey quotes help Dos Marcos kick off this philosophical edition of the Sleep Geek podcast.

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The bedding industry is buzzing over the Mattress Firm and Tempur+Sealy split. In this episode of the Sleep Geek podcast, Dos Marcos dissects the implications of this monumental move that eliminates Tempur-Pedic and Sealy products from floors of all company-owned Mattress Firm stores.

Also, the former CEO of Serta is back in the industry. Bob Sherman has re-entered the mattress manufacturing business under the Restonic brand. Will this move make waterbed-sized waves?

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The mattress industry will move in 2017. How? In what ways? It's anybody's guess, but in this episode of the Sleep Geek Podcast Mark Kinsley and Mark Quinn take a stab at predicting where the bedding business is headed.

Show Notes: 26:03 Gallery Furniture 48:15 Goodbed.com 46:53 Consumer Reports and Tempur-Pedic 55:32 Bob Sherman joins Restonic 59:50 Sleep Geek University 100:55 Dave Shiroff Metro Mattress

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The bedding industry's biggest voice, Dave Perry from Furniture Today, made a trip to Leggett & Platt and joined Dos Marcos for the Sleep Geek Podcast. In this episode, they talk about Donald Trump getting elected president and how that impacts his mattress business. Also, they talk about how the middle is death and love or hate will win people's attention.

Watch the podcast by visiting this link: https://www.sleep-geek.com/Video/Video?videoId=3011

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During a MegaGroup USA event, Mark Kinsley shared 7 Hacks to Add Rocket Fuel to Your Sales Team and explored the deeper principals within those ideas.

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Dos Marcos traveled to the annual Seena Magowitz Golf Classic where Mark Quinn peeled off and let the Jordan's experience inspire him. Kinsley won the Ugly Golf Pants contest (again) and they tell a few stories about their journey.

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Ep. 44: Mattress Firm's $2.4 Billion Buyout by SleepGeek

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Ep. 43: Steel Stories and Kinsley's Strange Encounter by SleepGeek

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Ep. 42: Make The Iron Hot (How Action is the Answer) by SleepGeek

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In this episode, we talk about Furniture Today's Bedding Conference, the dangers of entering the online mattress industry, and how Kinsley's eyebrow flash recommendation is being misinterpreted throughout the industry.

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Mark Quinn's father and mother joined us for a live recording. Mr. Nick Quinn takes us back in time to explain the theory behind vertical merchandising of mattresses.

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Dos Marcos attended Mattress Firm's 2016 BedTalks event in San Antonio, Texas. The speeches, events, and volunteering were a big hit.

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Ep. 37: Dos Marcos Reunites and Talks Vegas Market, Going Barless by SleepGeek

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Kinsley has to tell his dog Buster he can't sleep in the bedroom. Plus, get one of Barrie Brown's top sales tips and hear some stories about the "Edge Heads" featured on MattressEdge.com.

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The "Edge Heads" video web series, written by and starring Chad Crenshaw and Davis DeRock, follows Quantum Edge and Foam Encasement as they live two different lives inside a mattress. Hear from the actors on what it was like living on the edge.

See the full video series at MattressEdge.com

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Ep. 35: Relief Bed Launches (feat. Scott Smalling) by SleepGeek

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Ep. 34: This Man Writes Books About Selling Mattresses by SleepGeek

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Ep. 32: Unpacking Mark Quinn's Past Few Months (and what's next) by SleepGeek

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Ep. 33: Discount Tire Earns Top-Rating from Dos Marcos by SleepGeek

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Ep. 31: How 15 Years Changed Adjustable Beds (feat. Larry Shinkle) by SleepGeek

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Ep. 30: Selling Adjustable Beds 101, 102, and 103 by SleepGeek

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Ep. 29: 6 Myths of the Mattress Industry with Michael Magnuson by SleepGeek

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Ep. 28: Dr. James Maas Boils Down 50 Years of Sleep Research by SleepGeek

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Ep. 27: Olympic Luge-Coaching Beducator on the Components of Selling by SleepGeek

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Ep. 26: Barrie Brown's 25 Years on the Front Lines (plus Defining Moments for RSAs) by SleepGeek

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Ep. 25: First-Visit Strategy (Plus Life in 2030) with Jeff Giagnocavo by SleepGeek

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At Furniture Today's Leadership Conference Mark Kinsley talked about how a better story is often regarded as innovation.

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Ep. 23: Winning Wisdom of Pete Primeau (Getting to the Top 1%) by SleepGeek

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Ep. 22: Tuft & Needle's Founders—Pioneers of the eMattress by SleepGeek

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Ep. 21: Disruptive Thinking and Dale-Style Training with Doug Stewart by SleepGeek

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Michael Magnuson is the Founder and CEO of GoodBed.com. Find out how reviews impact retails sales and the best way to get plugged into harnessing the power of reviews.

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Is your idea innovation or improvement? Mark Kinsley takes you inside that ongoing industry conversation, unpacking the differences between innovation and improvement and why both matter to your business.

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From Google Translate to loaded guns, find out what it's like on the front lines for two RSAs at Custom Comfort Mattress.

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Mark Quinn is bringing the Spink & Edgar brand of natural mattresses to the United States. Go inside his new adventure that involves a sheep farm, hemp fields, and flax (think linen).

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Bryant Looper gives us the inside information on Tempur-Pedic's new mattress featuring fabric-encased coils.

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Serta's Bob Muenkel answers the question, "Which came first, the Perfect Sleeper, or Serta?"

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0:19 The sleep industry needs to give up the 8-hours message. 6:27 Experiential retail that swings the door. Avoiding underwear mishaps. Ideas for a better shopping experience.

7:50 Rock climbing gym as a mattress store? Inspired spaces for the mattress business.

9:09 Discount Mattress Outlet in Columbia, Missouri teaches dance lessons on their mattress floor.

11:31 Doug Stewart's story about the guy with grass stained jeans. http://dougsblog.me/

14:28 The Virgin Mattress Comic book is coming soon. Written by Luis Pagan, and illustrated by Ken Southwicke.

15:36 Ante4Autism Poker Tournament - join us at 7 p.m. in Las Vegas January 18, 2015.

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Brick-and-mortar retailers — discover the top skill set you may need developed in the coming years. Also, how does El Dorado Furniture hire new team members? Their secret might be a filter you can use to find great employees. Plus, a recap of Mark Kinsley's speech at the Furniture Today Leadership Conference.

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Ep. 12: How to Develop Strategy (Donkeys are Involved) by SleepGeek

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Ep. 11: Dissecting Mattress Mack's $4.2 Million "Loss" by SleepGeek

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Ep. 10: Adjustable Debate, UK v. US Box Springs, Parrots Pinatas, Sleep Train Event by SleepGeek

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Ep. 9: Apple Watch, Walking Down Memory Lane with Mark Quinn by SleepGeek

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Ep. 8: Mark Quinn Leaving Leggett & Platt, Online Mattress Sales, Mankinis by SleepGeek

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Ep. 7: Making it in the Mattress Industry, Story of the Scullery Maid by SleepGeek

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Ep. 6: Duck Dynasty Mattresses, Simmons, Serta, and A.H. Beard's Sleep Challenge by SleepGeek

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Ep. 5: Tempur-Pedic's PGA Connection, Waterbeds, and RSA-free Stores by SleepGeek

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Ep. 4: Big Foot Attacks in San Francisco, Innovation vs. Time-Tested by SleepGeek

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Ep. 3: Are Mattress Industry Predictions Coming True for 2014? by SleepGeek

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Mark Quinn and Mark Kinsley analyze Serta Simmons' move to five and 10 year warranties and break down the new iComfort advertising campaign (involving alpacas). Also, what does a video of President Obama's Polish workout have to do with sleep? Find out! Plus get the latest in sleep science and some tips just for RSAs.

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Mark Quinn and Mark Kinsley recap the fun and fireworks from the Furniture Today Bedding Conference, create a name for the podcast, and try to get professional with their first sponsor.