Startup Life Show with Ande Lyons: Recent Episodes

Startup Life Show - Ande Lyons

Are you a newly minted founder or anticipating the day when you’ll be ready to launch a business?

The Startup Life Show will add value to your startup life... without glorifying the startup journey.

This podcast is devoted to bringing you the real stories from startup founders and the folks who fund them and serve them.

Startup Champion and 4x Founder Ande Lyons explores strategies and solutions, insights and inspiration through conversations with business owners who fought their way through the high level of uncertainty and often insurmountable challenges of a startup.

Her interviews with experts will sharpen your startup tools and add best practices to your startup toolkit.

Ande also shares her hard earned tips, tools and advice (from raising 4 of her own businesses!) to help Founders break through the roadblocks facing their businesses. Especially the most common of chokeholds on a business: the Founder's mindset.

Maximize the joy and minimize the heartaches from your Startup Journey by following and tuning in to the Startup Life Show with Ande Lyons!

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Whether you're a tech founder or a non-tech founder, you need help to successfully scale a startup.
Our guest, Software Engineer turned “The Mary Poppins of Startups”, Naily Makangu, is passionate about bringing her multi-faceted toolkit to lead complex software projects and launch products. With over ten years of experience, she has a proven track record of turning around struggling technical projects and organizations, from seed startups to large corporations such as Siemens Industry Software.

Naily has a gift for bridging the gap between tech teams and the rest of the business to ensure successful project delivery. As a Startup Advisor and Tech Consultant, she’s helped several startups and scaleups improve the maturity of their teams while continuing to deliver what customers expect.

Investors count on her to help keep their startups teams on track, reducing the need to breathe down their necks. Naily is committed to fostering innovation and growth in the startup community via Athena Leaders' "Tech and Product Catalyst".

The"Tech and Product Catalyst" is designed to empower startup founders and investors alike. It helps startups close, onboard, and manage more clients, particularly in the B2B sector and prepare for investor scrutiny and due diligence. We improve startup maturity level, enabling faster building, launching, and scaling. Investors can benefit from additional support for struggling startups in their portfolio.

💥 Check out Naily's Tech and Product Catalyst 👉 http://athenaleaders.com/tech-and-product-catalyst

🎤 Check out "The Mary Poppins of Startups Podcast" giving your startups or business the tools to build your first prototype, reach product-market fit and blossom 👉 https://bit.ly/PodcastAthenaLeaders

💻 Sign up to Naily's 1-1 Tech & Product Mentoring sessions 👉 https://bit.ly/1-1FreeTechMentoring

👋 Connect with Naily Makangu on LinkedIn 👉 https://www.linkedin.com/in/nailymakangu/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

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Fostering connection among employees and company leaders is hard enough to do within brick and mortar walls.

Building company culture and forging employee relationships without the four walls is a challenge many companies are failing at today.

Our guest, Dave Wilkin, is an award-winning serial LGBTQ+ entrepreneur who grew up in a small, rural town, and experienced firsthand that mentors and meaningful connections were critical to accessing career-progressing and skills development opportunities.

He solved this problem by launching Ten Thousand Coffees (10KC) and building the only all-in-one talent experience platform for inclusive mentoring, employee connectivity, and skills development.

Dave also helps equity-seeking groups leverage 10KC’s platform to access critical mentoring and career progressing networks through some of the largest social impact organizations in the world including ALPFA, Ascend, Black Professionals in Tech Network and more.

Stay tuned for an inspirational fireside chat with an extraordinary entrepreneur on the Startup Life Show!

To learn more about 10KC, please visit: https://www.tenthousandcoffees.com/

Thank you for tuning in to the show - let me know what you think of Dave's startup story in the comments - cheers!

Ande ♥
https://andelyons.com

inspirationalstories #startupstories #startuplife

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SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices, please reach out to me to learn more about making an impact through sponsoring the Startup Life Show! ande@andelyons.com.

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You are not built to do life alone.

But how do you get the real support you need to navigate the real life events you’re sailing through?

This delicious conversation on the Startup Life Show is with Tamar Blue - the fab female co-founder of MentalHappy – an online health platform that provides access to peer support and group therapy, especially for people of low-income, underrepresented populations, and people living in rural areas.

What I especially loved about this conversation was how Tamar’s life beautifully prepared her to be the ideal co-founder of MentalHappy!

From her hugely successful volunteer program in high school called Safety Ambassadors to her dual degree in econonmics and sociology, to her 10 years in corporate environments teaching her how to drive revenue and manage gross profits, to addressing her own challenges with anxiety and panic attacks and being bullied as a first-generation Haitian American. Tamar’s lived experiences uniquely prepared her to be the ideal co-founder of her startup!

I know you will enjoy hearing Tamar’s inspirational startup stories and learn why … and how… she left the paycheck and benefits behind to launch a social impact, Y Combinator backed startup: MentalHappy.

To learn more about MentalHappy, please visit: https://mentalhappy.com

To learn more about MentalHappy’s Wefunder Campaign, please visit: https://wefunder.com/MentalHappy.

Connect with Tamar and Mental Happy on LinkedIn here: https://www.linkedin.com/in/tamarlucienblue/ and https://www.linkedin.com/company/mentalhappy/

Thank you for tuning in to the show - let me know what you think of Tamar's startup story in the comments - cheers!

Ande ♥

https://andelyons.com
inspirationalstories #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE: https://twitter.com/AndeLyons https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ TikTok: @andelyons

SPONSORSHIP If you resonate with the show’s mission of celebrating diverse founders' inspirational startup stories, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Less than 2% of Venture Capital funds go to Women and Minority Owned Businesses.

Our guest, Professor Banu Ozkazanc-Pan, is the Founder and Director of the Venture Capital Inclusion Lab at the Nelson Center for Entrepreneurship at Brown University.

With $260,000 in funding from the Kauffman Foundation, Banu launched the lab to investigate WHY this abysmal under 2% number exists and find ways to solve it.

During our delicious conversation we dove deep into the data pool to learn what Banu and her team have uncovered and how this data may help improve the funding of under resourced founders .

The Venture Capital Inclusion Lab was started in 2018 with funds from Professor Bah-nu’s Kauffman Foundation grant to examine the decision-making and network behaviors of VCs.

Today, the Lab focuses efforts on understanding and solving funding inequities in the VC industry through data-driven research, education and advocacy.

Banu is also a Professor of Practice at the School of Engineering and Academic Director of the IE Brown University Executive MBA program. Her research interests are mainly in the areas of diversity and inclusion in organizations and in entrepreneurial ecosystems.

To learn more about the Venture Capital Inclusion Lab, please visit: https://vcinclusion.com

Tap this link to connect with Professor Banu on LinkedIn: https://www.linkedin.com/in/banuopan/

Check out Banu's startup, Derpy Doggy and it's clean, gluten-free products here: https://www.derpydoggy.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com #bestyoutubechannelforstartups #startupstories #venturecapital

JOIN STARTUP LIFE MEETUP GROUP Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

WBENC Application Send me an email: ande@andelyons.com

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life Show! ande@andelyons.com.

WHAT WE LEARNED
00:00 - meet Professor Banu Ozkazanc-Pan
06:00 - Sylvester Myer !
08:00 - Professor Banu's origin story
12:20 - teach entrepreneurship transform the teacher
18:30 - why we don't see equity and inclusion in the VC industry
21:20 - why it took so long for women to be included at VC firms
25:00 - gender stereotypes in venture capital prohibit funding of women and minority owned businesses
27:00 - the challenges for Emerging Funds Managers
29:00 - Ande's soap box moment (sorry, not sorry!)
33:00 - response to Scroobious' Founder Allison Byers
35:50 - Village Capital's Framework Study
40:00 - changing the VC mindset to be inclusive is a hard task
46:00 - education and alumni networks benefit men
50:20 - white males need to support women getting funded

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Our guest, Tonia Jahshan, was recovering from a difficult time in her life when she had her first cup of tea… and it was love at first sip.

You will be inspired by her startup story and will love hearing how she built her direct sales wellness drink empire to extraordinary heights, by building a thriving, committed community, one sip at a time.

Tonia is the founder of Sipology, a multi-million dollar direct sales company selling wellness drinks and accessories.

Tonya founded Sipology after suffering a miscarriage and traveling to Nova Scotia for a pause. 
While there, she had her first cup of Earl Grey de la Crème tea, and for the first time in weeks, things felt better.

She launched Sipology in 2007 to share the healing power of tea with the world.
In 2012, Tonia pitched the business on Dragons’ Den (Canadian Shark Tank) and accepted an offer from Dragons Jim Treliving and David Chilton, skyrocketing the business to new heights.

BTW: Tonia's pitch is the all time best pitch at Dragons' Den and is used as an example for potential guests pitching to be on the show. Also, Sipology's deal holds the record for the fastest closing of a deal on the show.

Today, Sipology does millions in annual sales and has tens of thousands of consultants selling its products.

The company has been recognized as one of Profit 500 Canada’s Fastest-Growing Companies, and Tonia was named Canada’s #1 Female Entrepreneur by W100 and 1 of 6 Women to Watch by Forbes.

Watch Sipology's Dragons' Den pitch here: https://www.youtube.com/watch?v=DV_AqVsorxQ

To learn more about Sipology, please visit: https://www.sipology.com

Connect with Tonia and Sipology online via these social platforms:
Instagram: https://www.instagram.com/sipology/ and https://www.instagram.com/toniajahshan/
Facebook: https://www.facebook.com/steepedteainc and https://www.facebook.com/ToniaJahshan/
LinkedIn: https://www.linkedin.com/in/tonia-jahshan-29977410/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

WBENC Application
Send me an email: ande@andelyons.com

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Veleké Brown is dedicated to addressing food insecurity through a program focused on ensuring access to fresh produce for those in underrepresented communities and creating systems of sustainable agriculture.

It's called Operation No Food Gap, and it's changing lives through learning how to grow and harvest and eat fresh produce, while ending food insecurity in marginalized neighborhoods.

Veleké dives deep into her decades experience as the non-profit founder of E-Roadmap, a 501c3 nonprofit that works with after-school programs, school systems and various organizations to empower and equip youth with life-altering unique skills to eradicate poverty of mind.

You'll learn about building a non profit board, nurturing donor and sponsorship relationships, how to always be learning and growing, fundraising and networking advice for non profit leaders - and more! You will love meeting this awe*mazing educator, organizer, social innovator and a connector with a focus on youth development.

You can find Veleké in the classroom, at the local City Hall or on the front lines feeding the homeless. She changes lives, everywhere she GLOWS!

To learn more about Operation No Food Gap, please visit: https://nofoodgap.org

To learn more about E-RoadMap, please visit: https://www.e-roadmap.org/about Please connect with Veleke via LinkedIn here: https://www.linkedin.com/in/velek-brown-5a5344a/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥

https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife

WHAT WE LEARNED:
00:00 - Meet Veleke Brown!
06:00 - How she learned entrepreneurship from her Grandfather and Father
09:00 - Black entrepreneurship
12:00 - Launching a non-profit startup
14:40 - Best non-profit Board advice
18:30 - Founders need to always be learning and growing
21:30 - How to build a donor base and attract Sponsors
23:00 - Best networking advice for non-profit founders
25:30 - Outstanding advice for raising funds for a new non-profit
40:00 - How to turn an abandoned property into a thriving produce-filled garden
43:30 - There's a hunger issue in Palm Beach County
52:00 - Delicious founder journey advice

JOIN STARTUP LIFE SHOW MEETUP GROUP
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WBENC
Send me an email to learn how I can help you with this important application: ande@andelyons.com

CONNECT WITH ME ONLINE:
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TikTok: @andelyons

SPONSORSHIP If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Bootstrapping is how many newly minted founders launch their startup.

Using their own savings and borrowing capability to get their business off the ground.

However, lack of funding can cause a founder to freeze, to get caught in a mindset chokehold that prevents them from moving forward... from seeing solutions.

How do you get unstuck?

Our guest, Tiana Sanchez, is the queen of dissolving mindset blocks that keep folks from achieving their dreams.

AND… she shares outstanding advice and pathways to help you bootstrap your business to achieve traction and increase valuation ... because when you can increase valuation through bootstrapping, investors will be more interested in your deal… and you’ll keep a much higher percentage of the equity in your business.

Tiana is the CEO and Founder of TSI LLC (Tiana Sanchez International), a leadership and development company helping organizations train and develop a more competent, confident, caring and collaborative workforce.

Tiana is also a Number 1 bestselling author, executive coach, corporate trainer, keynote speaker, and host of Like a REAL Boss podcast.

Tiana’s public and private sector corporate training and development client list includes Sony Pictures, BMW, Mercedes Benz, and California State University Long Beach.

She is the author of two books: “Undefeatable” (https://amzn.to/42Yj59Q) and “F’D Up – The UPside of Failure” (https://amzn.to/3BxziqC) and is well known for her engaging, high-energy keynote presentations at Leadership Conferences, Women’s Conferences, Higher Education Events, and Company Retreats.

To learn more about Tiana's services, please visit: https://tianasanchez.com

Follow and connect with Tiana via these social platforms:
LinkedIn
https://www.linkedin.com/in/tianasanchez/
Facebook
https://www.facebook.com/TianaSanchezFanPage/
Twitter @LikeARealBoss
https://twitter.com/likearealboss
Instagram @LikeARealBoss
https://www.instagram.com/likearealbosslady

Tiana's Books:
Undefeatable: Conquering Self-Defeat https://amzn.to/42Yj59Q
F'd Up: The UPside of Failure Kindle Edition https://amzn.to/3BxziqC

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #bootstrap #mindsethacks

WHAT WE LEARNED:
00:00 - meet Tiana Sanchez
07:00 - Tiana became an entrepreneur after a painful layoff
11:00 - what's your talent stack?
13:00 - Hot Dog and a Stick - loooove this story!
16:36 - how to dissolve external blockers (competition!)
19:00 - how Tiana launched and built her business without a degree and resources
30:00 - Undefeatable - Conquering Self-Defeat
37:00 - to make money, you have to spend money
40:00 - how to build partnerships and collaborations to grow your business
44:00 - F'D Up: The UPside of Failure

JOIN STARTUP LIFE SHOW MEETUP GROUP
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CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
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TikTok: @andelyons

WBENC APPLICATION
Don't leave money on the table! Reach out to me to find out how I can help you apply for a WBENC Certification: ande@andelyons.com

Join Innovation Women here: https://bit.ly/AndeInnoWomen

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life Show! ande@andelyons.com.

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Everyone’s chatting about ChatGPT, but how does one successfully leverage this AI to grow a startup? Without increasing the work load, distracting your engineers, disrupting the work flow and causing headaches for founders?

Our guest, Shanif Dhanani, is here to help!

He’s the founder of Locusive, where he and his team help businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data.

Shanif has a strong background in software and data science.

He built machine learning, analytics, and software systems at large companies like Twitter and Booz Allen, smaller startups like Apteo, where he was the founder, and TapCommerce, which was one of the world's first mobile advertising platforms.

To learn how Locusive can help your startup integrate ChatGPT, please visit: https://www.locusive.com/

Connect with Shanif and Locusive on LinkedIn:
https://www.linkedin.com/in/shanifdhanani/
https://www.linkedin.com/company/locusive/about/

00:00 - meet Shanif!
08:00 - serial founder stories
13:00 - entrepreneurship is the best personal development program
16:00 - what is ChatGPT and how does it work
17:00 - how can startups safely use ChatGPT
19:00 - how ChatGPT helps sales enablement processes
25:00 - how do you protect your proprietary data when using ChatGPT
28:00 - excellent founder fundraising advice and insights
33:00 - how to not distract your engineers when adding ChatGPT
35:00 - ChatGPT helps a startup move faster without a lot of resources and risk
37:00 - start small, stay focused! Stitch that on a Pillow!
42:00 - stop working when you're tired and feeling burned out - do not push yourself

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #chatgpt

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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CONNECT WITH ME ONLINE:
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WBENC APPLICATION
I LOVE helping female founders of B2B businesses with their WBENC applications! Send me an email requesting a 15-minute convo: ande@andelyons.com

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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It takes a considerable amount of courage, purpose, resilence and tenacity to bring a Micro Mobility (scooter-bike!) startup to life!

With an entrepreneurial spirit that was evident from a young age, our guest – Emil Nnani - took the business world by storm when he launched his first venture at just 17 years old. His tenacity and vision led him to achieve his first million in sales by the age of 22.

A serial and seasoned entrepreneur, Emil takes us on a wonderful journey through his earlier businesses - a mechanic business, a clothing line, a singing career (hip hop Christian music) and an errand driver business, where he honed his entrepreneurial skills, ideally preparing him for his current startup: Boaz Bikes.

As the Founder and CEO of Boaz Bikes, Emil took a vision of a safer scooter, while supporting underserved communities, and created a groundbreaking electric scooter and E-Bike MaaS platform that has transformed the landscape of urban transportation by solving first and last-mile transportation problems for cities across the globe.

Learn more about Boaz Bikes here: https://www.boazbikes.com/

Join Boaz Bikes Investor Waitlist here: http://eepurl.com/gilQEX

Connect online with Emil and Boaz here:
Instagram: https://www.instagram.com/boazbikes/
LinkedIn: https://www.linkedin.com/in/emil-nnani-82aa2065/ and https://www.linkedin.com/company/boaz-bikes/

Here's what we learned:
why Emil, while building one business, saw a way to create safer, more equitable scooters and stopped everything to build Boaz Bikes
how Emil's earlier clothing business gave him the resources and relationships he needed with overseas vendors to help him secure the best manufacturers for Boaz Bikes
all about per minute rental revenue business model
why you can't insure scooters
* why equity crowdfunding is a better alternative for minority business owners to raise capital (Emil raised over $2.0 million with his first campaign!)

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #startupstories #startuplife

00:00 - meet Emil and Boaz Bikes!
08:55 - a Christian hip hop artist is born
12:00 - why email launched Christ Like Clothing brand
16:00 - Errand Driver - what worked and what didn't work
19:00 - why it's so hard to raise money from VCs when you're a minority startup owner
24:00 - how Boaz Bikes came to be
36:00 - Boaz Bikes business model
41:00 - Scooters can't be insured
50:00 - Emil's favorite mindset hack

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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CONNECT WITH ME ONLINE:
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Reach out to me - I can help you!
ande@andelyons.com

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Leveraging LinkedIn as a Startup Founder is a different strategy than when you were an employee. You need to build your authority as the leader of your new business, while appealing to potential investors, business partners and talent.

Our guest, Donna Serdula, is a leading authority on LinkedIn profile optimization. As the founder and president of Vision Board Media, a professional branding company, Donna helps individuals and companies tell their unique stories on LinkedIn and beyond.

Via her website LinkedIn-Makeover.com, Donna and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding.

Donna has authored two editions of LinkedIn Profile Optimization FOR DUMMIES, and she has been featured on many news outlooks, including Forbes, Business Insider, Wall Street Journal’s Market Watch, LA Times, and NBC.

Learn more about Donna and how she helps folks with a Linked Makeover here:
https://www.linkedin-makeover.com/

Connect with Donna on LinkedIn here:
https://www.linkedin.com/in/todonna

Hire Donna to speak here: https://donnaserdula.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

linkedinoptimization #leveragelinkedin #linkedinforstartupfounders #startupfounders

WHAT WE LEARNED
00:00 - Meet Donna Serdula
06:00 - How to add Career Break to Your LinkedIn Profile
09:00 - Donna's origin story
16:00 - You have to educate your target audience, sales and marketing is not enough
19:50 - How to brand your profile on LinkedIn
25:50 - How to use LinkedIn Profile Optimization
28:00 - zhuzh up your profile every month or two (pro tip!)
34:00 - Getting asked to author a For Dummies edition for LinkedIn Profile Optimization
38:00 - The best strategy for your LinkedIn headline
40:00 - How to connect and invite on LinkedIn
47:00 - The best advice for using LinkedIn's search engine
50:00 - How to optimize your time on LinkedIn
55:00 - Use LinkedIn's Bell feature

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

WBENC APPLICATION SUPPORT
Learn more here: https://bit.ly/GetWBENC
Send me an email: ande@andelyons.com

CONNECT WITH ME ONLINE:
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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Knowing when to form and build a Board of Directors is a challenge for many startup founders.

Once the Board is formed, how to manage and communicate with the Board presents an additional burden on founders.

Our guest, Mahendra Ramsinghani, co-authored Startup Boards: Getting the Most of Your Board of Directors with Brad Feld, and has all the insights and advice you need to skillfully navigate this important segment of your startup’s structure.

Currently, Mahendra is the Founder of Secure Octane - a cybersecurity seed fund based in the San Francisco Bay area.

He’s invested in over fifty pre-seed and seedstage companies and, as the former Director of Venture Capital Initiatives for Michigan Economic Development Corporation (MEDC), Mahendra led the legislation for two Fund-of-Fund programs in Michigan.

Mahendra is also the author of two additional books - The Business of Venture Capital and The Resilient Founder.

To purchase a copy of Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors, please visit: https://amzn.to/3N7Yfjz

Connect with Mahendra via these links:
LinkedIn: https://www.linkedin.com/in/mahendraram/
Website: https://www.thebusinessofvc.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

boardofdirectors #startupboards #buildingeffectivestartupboards #founderadvice

WHAT WE LEARNED
00:00 - Meet Seasoned Startup Investor Mahendra Ramsinghani
09:00 - Mahendra's origin story
13:00 - Not knowing what to do can be either paralyzing or empowering
18:00 - Mahendra's investor journey - how it began and how it's going
25:00 - Secure Octane
32:00 - When does a startup need to establish a Board
34:00 - Who should be on a Board and how many members are needed based on stage of funding: Seed/Series A-D
36:30
39:00 - Legal requirements for Boards and fiduciary responsibilities
41:00 - What are the Board's responsibilities and what are the Founder's responsibilities
43:20 - Who is in charge
45:00 - Communication strategies and intellectual honesty
48:00 - How does a Founder deliver bad news to a Board of Directors
54:00 - Board of Director's Compensation Packages
57:00 - How to off-ramp a toxic Board Member

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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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With 20+ years working for the post office, our guest had a dream to one day own her own postal store with the ability to individualize customer service and provide guidance.

In the spring of 2019 that dream came true when Tiffany Townsend founded Ship Black, a logistics super center focused on serving black owned e-commerce businesses.

Ship Black is a one-stop-shop for startup businesses. It provides fulfillment services, education, and guidance in the customer service realm to elevate its customers’ ecommerce business and the effectiveness of their supply chain.

Tiffany is also an advocate for autism awareness, regularly volunteering her time and resources to support local organizations, and providing warehouse apprenticeship training and jobs, which helps individuals gain the necessary skills and knowledge to succeed in the logistics and warehousing industry.

To learn more about SHIP BLACK, please visit: https://shipblack.com

To receive the education you need to succeed at shipping with your business, please visit: https://shipblackuniversity.com

For a FREE Consultation with Tiffany and her team, please email: info@shipblackuniversity.com and put FREE in the subject line.

Connect with Tiffany and SHIP BLACK on social here:

LinkedIn: https://www.linkedin.com/company/ship-black/ and https://www.linkedin.com/in/tiffany-townsend-sb/
Facebook: https://www.facebook.com/shipblackco
Instagram: https://www.instagram.com/shipblackco/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

fulfillmentcenter #blackownedbusiness #supportingblackownedbusinesses #ecommerce

WHAT WE LEARNED:
00:00 Meet Tiffany Townsend
07:00 - Turning a dream into a reality
12:00 - Buying an existing business
14:00 - Pandemic pivot = mobile mailroom for Tiffany's community!
20:00 - How serving customers ecommerce needs created SHIP BLACK - a one-stop-shop fulfillment center
25:00 - Tiffany used Houston Ship Station for a seamless integration into all ecommerce platforms
29:30 - The Pound Cake Story - how Tiffany saved an act of kindness during the pandemic
30:00 - The BEST ecommerce shipping advice you'll ever receive
36:00 - Bootstrapping your business to success
39:00 - Mailing solution specialist - Tiffany's educational arm of SHIP BLACK: https://shipblackuniversity.com
44:00 - NOW is the time to fix and enhance all your product shipping needs!
49:00 - the cheapest way is not always the BEST way
50:40 - shipping insurance advice and insights
53:00 - how Tiffany serves the autism world with specific training and skills learning for folks on the Spectrum

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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Social media strategies often leave you feeling like you're working for the social media platforms. Our guest and his team built an AI solution that helps make social media actually work for you and your business.

Rhys Ryan, is the Co-Founder, CEO and Chief Engineer of Ekkobar, an AI solution giving you control over social media and the narrative you want to tell.

Ekkobar uses social listening to keep an eye on the conversation and lets you know if anything needs immediate attention. There’s also a web-based assessment platform letting you dig deep into the conversation to understand what is being said and how best to respond.

Rhys began his career working for Fortune 500 tech companies such as Microsoft, HP, and Tandem. At these companies, he was able to utilize his degrees in computer science and math to create new computing techniques for cryptography, security, and early-day data science.

Over his career Rhys has created award-winning patented technology that brought audio, video, telephony, natural language processing, and data science into the entertainment world.

Tap the link to RSVP and join me for a delicious conversation with Rhys. You’ll learn how his startup is helping brands control their narrative on social media while refining their ability to engage with customers.

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

brandreputation #controlthenarrative #socialmedia #activeintelligence

WHAT WE LEARNED ON THIS EPISODE:
00:00 Meet Rhys Ryan
09:00 - Mediocrity in large corporate environments led Rhys to launch his own business
12:00 - an extraordinary lived experience in tech from the 70s, 80, 90s and 00s
14:00 - I solve problems - this is the common thread of every founder
18:30 - Why True Blood should have used Rhys' algorithm!
24:00 - We spent five years to build ekkobar - here's what we learned
28:00 - How ekkobar could have help Bud Light
30:00 - The For and Against AI model
38:00 - Best advice for neurodiverse founders on how to negotiate the startup landscape with an Asperger's brain

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ANDELICIOUS ANNOUNCEMENTS
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Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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April is Sexual Assault Awareness and Prevention Month.

Our guest, Rajia Abdelaziz, is the Co-Founder and CEO of invisaWear, the best safety jewelry and fashion accessories technology on the market.

From her own personal experience, Rajia understands how important it is to feel safe. She was walking to her car after an event at college, when a car full of guys pulled up next to her, yelling frightening comments at her, and when one of the guys started to get out to take action, Rajia was able to run and get in her car, unharmed.

However, the feeling of being extremely helpless did not go away. Which is why, at just 21 years old, Rajia and her Co-Founder, Ray Hamilton, developed invisaWear, a life-saving technology for jewelry and fashion accessories.

invisaWear’s smart jewelry and accessories allow users to instantly connect with friends, family and authorities in case of an emergency. They look like necklaces, bracelets, keychains, fitness bands, and even scrunchies… but they are actually safety devices!

With a double press of the button on the accessory, ADT Security sends a discreet alert containing the GPS location to up to 5 pre-configured emergency contacts and optionally alerts authorities. ADT is able to connect directly with 9-1-1 dispatchers at the nearest dispatch department and send help if needed.

In just two years, Rajia and Ray developed the hardware and software, got the app approved on both iOS and Android, and over the following 3 years raised $3 million in funding to develop invisaWear's wide range of smart jewelry and accessories.

With over 560k followers and 32 million views, invisaWear’s TikTok channel consistently educates viewers on sexual assault awareness and other protective and defensive measures folks can take to stay safe.

Rajia is a BostInno 25 Under 25 Recipient and has a Dual degree (B.S.) in Electrical Engineering and Computer Science.

To learn more about invisaWear please visit: https://www.invisawear.com/

Follow invisaWear on social media here:
Instagram: https://www.instagram.com/invisawear/
TikTok: https://www.tiktok.com/@invisawear

Connect with Rajia on LinkedIn here:
https://www.linkedin.com/in/rajiaabdelaziz/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

lifesavingtechnology #sexualassaultawarenessmonth #sexualassaultprevention

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Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

What We Learned:
00:00 Meet Rajia Abdelaziz
11:00 - Believe in yourself
15:00 - how to be a success entrepreneur at 21
23:40 - best co-founder advice for startups
26:00 - how invisaWear built its MVP
30:00 - leveraging an Indiegogo campaign for traction
33:00 - how invisaWear manufactures product locally
36:00 - invisaWear's packaging strategy
41:00 - how invisaWear works
44:20 - leveraging partnerships - the ADT story
59:45 - pitching investors when you're a woman
1:06:00 - best advice for managing founder doubt
1:08:00 - what does success look like today vs. when invisaWear was launched

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To be their best selves, both professionally and personally, women need time in a welcoming space and place.

Our guest, Shubhi Rao, spent years as a senior executive at Fortune 100 companies and understands how important women-centric spaces are for professional and personal growth.

That’s why she launched Uplevyl, a global digital platform designed to transform the lives of all professional women through shared experiences, peer connections, and highly curated, personalized content.

A software engineer, finance and corporate executive, board member, global citizen, community leader, daughter, wife and mother, Shubhi is uniquely qualified to help women around the world to level up their skillsets and mindsets in a safe, female-centric online platform.

Shubhi has served as a senior executive with Alphabet Inc./Google, Tesco (U.K.), PricewaterhouseCoopers (U.K.) and Ford Motor Company, among others. She also sits on the board of directors for organizations such as the Open Lending LLC, Center for Global Development, and International Center for Research on Women.

To learn more about Uplevyl, please visit: https://www.uplevyl.com

Follow Uplevyl on social media here:

LinkedIn: https://www.linkedin.com/company/uplevyl
Instagram: https://www.instagram.com/uplevyl/
Twitter: https://twitter.com/uplevyl

To learn more about Linking Ventures, please visit: https://linkingventures.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

femalecentric #professionaldevelopmentforwomen #femaleleadership #femaletechfounder

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Join Innovation Women here: https://bit.ly/AndeInnoWomen
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Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.Ande ♥

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Having a Mentor is an essential part of career growth, especially for the under-networked tech worker.

Our guest, Kirk Fernandes, is the Co-Founder of Merit, a tech mentorship and recruiting platform for the under-networked.

Merits mission is to democratize the professional network by giving every knowledge worker in the world a world class network.

With 6,000 members, the majority of which are women and people of color, Merit is is self funded by its community and team.

Kirk has a decade of product leadership at Microsoft, Hightower, and VTS. He has mentored and managed 100s of product managers, designers and engineers throughout his career, and he’s deeply passionate about building products, brands and teams.

To learn more about Merit, please visit: https://www.get-merit.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com#bestyoutubechannelforstartups #startupstories #hrtech #mentorshipmatters

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ANDELICIOUS ANNOUNCEMENTS
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Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

hrtech #undernetworked #mentorshipmatters #techmentorship

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Bootstrapping your startup without relying on raising capital and loans is an ideal strategy, especially given the current investor and banking landscape.

Our guest, Melissa Widner, has the best advice to help you launch and build your startup, without raising capital.

She’s the CEO of Lighter Capital, the pioneer and leader in revenue-based financing for tech startups, founders, and companies.

Previously, Melissa was the Managing Director of NAB Ventures, the VC arm of the National Australia Bank, and a General Partner at Seattle based SeaPoint Ventures.

A seasoned founder, Melissa has first-hand experience building a business from the ground up. She was the founder and CEO of 7Software, a Silicon Valley based enterprise software company acquired by Concur (Nasdaq: CNQR, acquired by SAP).

Melissa is also the co-founder and Chairperson of Sydney-based Heads Over Heels, an organization that supports women entrepreneurs running companies with high growth potential.

To learn more about Lighter Capital, please visit: https://www.lightercapital.com/

To learn more about Heads Over Heels, please visit: https://www.headsoverheels.com.au/

Follow Lighter Capital via these social platforms:
LinkedIn: https://www.linkedin.com/in/melissawidner/ and https://www.linkedin.com/company/lighter-capital/
Instagram: https://www.instagram.com/lightercapital/
Facebook: https://www.facebook.com/LighterCapital/
Twitter: https://twitter.com/LighterCapital

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #raisingcapital

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How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

raisingcapital #femalefounders #bootstrapstrategies #startupstrategiesandadvice

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40 million drivers can't transition to electric vehicles without an affordable and convenient EV charging infrastructure.

Increasing access to affordable public charging not only encourages the adoption of EVs, but leads to cleaner air and healthier communities.

Our guest, Tiya Gordon, is Co-Founder and COO of itselectric, a cleantech startup bringing EV charging to the millions of drivers who cannot charge at home as they park their cars on city streets.
itselectric does this by overcoming city electrical grid limitations by using energy from buildings to power a publicly accessible curbside charger.

In return, they share revenue with the property owners.

It is a collaborative economic model and one that allows for EV chargers to be deployed within cities at speed and at scale.

Tiya has spent over 20 years in design, leadership, and operations across a range of disciplines for some of the country’s top firms and institutions. Her work has received the industry’s top accolades, including The National Design Award from the Cooper Hewitt, Smithsonian Design Museum.

To learn more about itselectric, please visit: https://www.itselectric.us (tap the Get Involved tab!)

Follow and connect with the itselectric team via these social platforms:

LinkedIn: https://www.linkedin.com/company/itselectric/
Instagram: https://www.instagram.com/itselectric_co/
Twitter: https://twitter.com/itselectric_co

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #evchargingstations #cleantech

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ANDELICIOUS ANNOUNCEMENTS
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Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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When people are given the opportunity to take someone else’s point of view - walk a mile in someone else’s shoes - bias against stigmatized groups is reduced.

Our guest, Aubrey Grant, MD, is the Co-Founder and Chief Equity Officer of Equity Commons, where he and the team are integrating a unique blend of cross-disciplinary research, cutting edge technology, and established discussion-based learning to bring organizations highly effective and engaging approaches to address the complexities of implicit bias.

Dr. Grant is a clinical sports cardiologist at Harvard University/Massachusetts General Hospital with specialty training in advanced cardiac imaging. He is dedicated and passionate about investigating health disparities.

As a cardiology fellow at Georgetown University, he began serving with the American Heart Association to raise awareness on inequities in medicine. Outside of clinical duties, Dr. Grant is passionate about implicit bias and leveraging technology and innovation to create thoughtful and engaging mitigation strategies for physicians.

To learn more about Equity Commons, please visit: https://equity-commons.com/product

Follow Equity Commons on social via:
LinkedIn: https://www.linkedin.com/company/equity-commons/
Twitter: https://twitter.com/EquityCommonsVR

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #virtualreality #implicitbias

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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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He had zero experience in the liquor industry. He didn’t have a background as a food scientist. He knew no one, had no connections, and had never worked in a bar, restaurant, or distillery.

What our guest, Jackie Summers, did have was an abundance of audacity, passion, and the ideal Mentor, who helped him quickly build the social capital and liquor industry knowledge he needed to launch a liqueur brand from Brooklyn, NY!

After 623 failed attempts, Jackie was able to create the first-ever shelf stable version of a 500-year-old beverage he called Sorel: an Hibiscus flavored, Caribbean classic, handcrafted artisanal liqueur.

In 2016 Jackie was unable to keep up with demand and had to close down Jack From Brooklyn. But he never lost sight of his dream, and relaunched the brand in 2021, partnering with America’s oldest distiller, Laird & Company, where he can produce thousands of bottles of Sorel.

Jackie is a James Beard Finalist, a seasoned public speaker, and has many accolades to his credit, including being ranked among the world’s “100 Most Influential Bar Industry Figures” by Drinks International Magazine for 4 years in a row and being named one of The 50 Most Influential People in Brooklyn Food.

To learn more about Sorel, please visit: https://sorelofficial.com/

Follow Jackie and Sorel on Instagram:
https://www.instagram.com/theliquortarian/
https://www.instagram.com/sorelofficial/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #blackownedbusiness

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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.  

Ande ♥

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Innovation is often inspired by biomimicry - the design and production of materials modeled on biological entities.

Our guest, Sissi Liu, is passionate about solving complex societal problems with cutting-edge technology, and she was inspired by the metalmark butterfly for her innovative new product.

After nearly 20 years in clean tech/sustainability, entrepreneurship, and venture investing, Sissi co-founded Metalmark Innovations to tackle air quality and climate change challenges.

Metalmark Innovations is a Public Benefits Corporation and is releasing its patent-pending product: Tatama, the first self-cleaning commercial air purifier. Inspired by the nanostructure of the metalmark butterfly’s wings, Tatama provides air cleaning with HEPA-grade filters that capture 99.97% of airborne particles.

Once a month, Tatama quickly destroys the captured materials and renews the filter for the next cycle, resulting in indoor air that’s far cleaner than outdoor air, without the hassles of typical air purifiers.

You can learn more about Metalmark Innovations here: https://www.metalmark.xyz/

Follow Metalmark on LinkedIn here: https://www.linkedin.com/company/metalmark/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥

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Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.   #biomimicry #airquality #climatecrisessolutions #publicbenefitscorporation

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Many parents are seeking ways to give their children a better head start financially in life.

Our guest, Ksenia Yudina, is a chartered financial analyst, a Mom, and the Founder and CEO of UNest, an app that empowers parents to easily invest and save for their kids’ future.

After coming to the U.S. from Russia at 18, Ksenia took on $180,000 in debt to pay for college. She quickly realized that many other graduates were strapped with debt and saw a need for a more accessible savings vehicle than the traditional 529 that requires confusing paperwork and fees.

In 2020, Ksenia launched UNest, and has raised over $38 million from well-known VCs to build her fintech platform into a popular savings and investment vehicle for parents.

With many of UNest’s team members located in Ukraine, on February 24, 2022, Ksenia had to work around the clock to evacuate her team members to safety.

To learn more about UNest and download the app, please visit: https://www.unest.co

Be sure to follow UNest on LinkedIn and Twitter here:
https://www.linkedin.com/company/u-nest/
https://twitter.com/UNest

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com
bestpodcastforstartups #startupstories #startuplife

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How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.  

Ande ♥ #fintechfounder #startupstories #raisingcapital #femalefounder #startupstrategiesandadvice

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Research shows that aligning company and personal purpose improves productivity, retention, and overall wellness in the workplace.

Greg Sloan, CFP®, CEPA, CPMTM, is the Chief Purpose Officer and Co-Founder of Go Beyond, a talent development company that leverages behavioral science and technology to help companies attract, engage, and grow their people.

Go Beyond has humanized and gamified the purpose discovery process for both company and worker. Their SaaS platform includes on-demand videos, self-guided exercises, and behavioral assessments to build a purpose-centered culture.

With over 25+ years of experience in financial services, Greg is a serial founder who discovered the benefits of activating personal purpose in the workplace and loves sharing this knowledge with other leaders.

To try Go Beyond, please visit: https://www.gobeyond.work/solutions/purpose-pulse and select "try it for yourself" and receive 15% off using promo code Ande15.

Measure the 6 Factors driving disengagement, turnover, and burnout: https://www.gobeyond.work/solutions/purpose-pulse

Connect with Greg and Go Beyond via these social platforms:

Greg Sloan’s personal LinkedIn:
https://www.linkedin.com/in/gregonpurpose/
Company LinkedIn:
https://www.linkedin.com/company/go-beyond-work/

Greg Sloan’s personal Facebook:
https://www.facebook.com/greg.sloan.520
Company’s Facebook:
https://www.facebook.com/trygobeyond.work

Greg Sloan’s personal Twitter:
https://twitter.com/gregonpurpose
Twitter:
https://twitter.com/GoBeyond_work

Greg Sloan’s personal Instagram:
https://www.instagram.com/gregonpurpose/
Instagram:
https://www.instagram.com/gobeyond.work/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #hrtechstartup

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Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.  

Ande ♥

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How does one take a brilliant expertise and turn it into a thriving, profitable B2B tech platform serving thousands of paying customers?

Our guest, Lee Rubin, is the CEO and Co-Founder of Confetti, a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.

Today Confetti is loved by 2,500+ businesses such as Google, Facebook, Spotify, and many other startups, firms and agencies.

A visionary culture leader with a decade of experience in B2B sales, Lee is one of the world’s experts on remote event planning. Under her leadership, Confetti scaled from $0 to $12 million in annual revenue within 2 years using only $2.5 millon in funding.

Lee now leads a team of 60 people who support a customer base of over 4,000 unique paying companies. Her hope is that Confetti not only offers a place for people to easily and quickly book these experiences, but to be a vehicle that changes the relationship people have with their jobs and the people they work with by making it more meaningful.

To learn more about Confetti, please visit: https://www.withconfetti.com/

Connect with Lee and follow Confetti via these social platforms:
Lee via LinkedIn: https://www.linkedin.com/in/rubinl/
Instagram: https://www.instagram.com/with_confetti/
LinkedIn: https://www.linkedin.com/company/withconfetti/
Twitter: https://twitter.com/withconfetti

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #femalefounder

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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.  

Ande ♥

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Supporting and funding entrepreneurs is a terrific way to accelerate economic development in a community.

Our guest, Ian Cain, is the Co-Founder and Executive Chairman of QUBIC Labs, a startup incubator and innovation hub focused on helping entrepreneurs and innovators to develop world-class companies to serve businesses, governments, and people.

QUBIC Labs is located in Quincy, MA – the birthplace of many famous founders and innovators: from John Adams and John Hancock to Howard Johnson’s ice cream parlors and hotels, and our beloved Dunkin Donuts.

Ian also serves his local community as an elected representative to the City Council in Quincy, MA, a member of the Board of Directors at Bay State Community Services, and a member of the Board of Advisors at the Beth Israel Deaconess Hospital - Milton.

To learn more about QUBIC Labs, please visit: https://www.qubiclabs.com
Follow QUBIC Labs online via:
LinkedIn: https://www.linkedin.com/company/qubiclabs
Twitter: https://twitter.com/qubic_labs
Instagram: https://www.instagram.com/qubic_labs

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

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Founders – you work so hard to be prepared for investors' questions during your pitch presentations.

But are you qualifying those investors?

Your time is valuable, and you need to minimize the chance of wasting your time with investors who will not invest in your startup.

Our guest, Alex Iskold, is a 4x founder, a software engineer, an investor in over 150 startups, and the Founder and a Managing Partner at 2048 Ventures, where he leads pre-seed rounds, backs visionary founders who are creating technologies of the future, with a specific focus on biotech, deep tech, platform and API companies.

Alex writes one of the top startup blogs (a personal fave!), called Startup Hacks, and is a life-long learner and deeply interested in Complexity Science and Systems Thinking. (https://www.startuphacks.vc/)

Prior to founding 2048 Ventures, Alex spent 5 years at Techstars as the Managing Director of its NYC program. He was also the founder and CEO of Info Lab (acquired by IBM), founder and CEO of GetGlue (backed by USV, RRE, Time Warner), and a Chief Architect of distributed computing startup DataSynapse (acquired by TIBCO).

Alex currently serves as a Coach and a VC in Residence at the Harvard Business School, and he previously taught an award-winning undergraduate computer science class at NYU.

11 Questions Founders Need to Ask Investors During the First Meeting
https://www.startuphacks.vc/blog/2016/09/21/11-questions-founders-need-to-ask-investors-during-the-fist-meeting

30 Questions Investors Ask During Fundraising
https://www.startuphacks.vc/blog/2016/09/13/30-questions-investors-ask-during-fundraising

To learn more about 2048 Ventures, please visit: https://www.2048.vc/

Follow Alex via:
Twitter: https://twitter.com/alexiskold
LinkedIn: https://www.linkedin.com/in/iskold/
Startup Hacks: https://www.startuphacks.vc/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
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ANDELICIOUS ANNOUNCEMENTS
Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Karen Lee is on a mission to reimagine e-commerce for beauty lovers by providing a trusted market place for buying and rehoming new beauty products.

Glou Beauty is empowering beauty lovers to become more conscious consumers, pushing against an industry that encourages over-consumption.

As the first consumer-to-consumer re-commerce marketplace for beauty, Glou enables consumers to easily buy and sell makeup, skincare, and beauty products.

The platform is an environmentally friendly option as it both minimizes waste and maximizes the useful life of a beauty product, while allowing consumers to shop different beauty brands and products at an accessible price point. Good for the planet, good for the wallet!

An actor, sailor, polyglot, robot-fixer, and beauty product encyclopedia, Karen spent 8+ years in fashion and luxury and, in just 5 years, earned her HBA & MSc from Ivey Business School, and an MiM from CEMS schools Tsinghua University and Bocconi University.

To learn more about Glou Beauty and it's rehoming platform, please visit: https://www.glou.co

Follow Glou Beauty everywhere it glows:

Instagram: https://www.instagram.com/gloubeauty/

LinkedIn: https://www.linkedin.com/company/glou-beauty/

TikTok: https://www.tiktok.com/@gloubeauty

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com
bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP

Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

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ANDELICIOUS ANNOUNCEMENTS

Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP

If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. Ande ♥

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You don’t have to come up with a terrific idea to become an entrepreneur. You can buy and scale an already established business!

Our guest, Allegra Stennett, is the Co-Founder of New Majority Capital, an impact investing firm that addresses the racial and gender wealth gaps in the United States by providing training and capital for BIPOC and women entrepreneurs to buy and scale existing small businesses.

Prior to launching NMC, Allegra completed an MBA at MIT Sloan School of Management and an EdM in Education Policy & Management at Harvard Graduate School of Education.

After graduating at Andrews University, Allegra was a commercial and investment banker at J.P. Morgan for 5 years, where she covered a variety of multi-billion dollar client relationships in the Healthcare, Industrials, Oil & Gas, and Nonprofit sectors; launched a second language program to prepare 5,000 tri-state employees for expat assignments; and was the only person in her banking cohort to personally close a $100 million transaction.

To learn more about New Majority Capital, please visit: https://newmajoritycapital.com/

To learn about New Majority Capital's Wefunder Campaign, please visit: https://wefunder.com/newmajoritycapital

Be sure to follow Allegra and New Majority Capital on LinkedIn here: https://www.linkedin.com/company/new-majority-capital/ https://www.linkedin.com/in/allegrastennett/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers! Ande ♥
https://andelyons.com
#bestyoutubechannelforstartups #startupstories #startuplife #racialwealthgap

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ANDELICIOUS ANNOUNCEMENTS

Join Innovation Women here: https://bit.ly/AndeInnoWomen
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Helping schools help students is a mission that began in Alyse Maslonik's childhood.

From living in a domestic abuse shelter to creating a self-funded business that now raises millions of dollars for under-privileged children, Alyse has experienced it all.

At age 21, with a measly $63 dollars to her name, she packed up everything she owned and set out on a journey to change her life. By the age of 23, she was managing a multi-million-dollar property asset in Charlotte, NC and went on to become one of the youngest Sales & Marketing Representatives for a custom home builder in the Charlotte region, where she developed a love of helping people achieve their own piece of the American dream through home ownership.

With fierce determination and a belief that she could make a difference, Alyse founded RedefinED Advisors LLC, a strategic development partner for non-public and private schools that now offers a wide array of services to help schools grow funding and enrollment.

As CEO of RedefinED Advisors LLC, Alyse continues her lifelong mission through the Triumph Over Tragedy Scholarship Award, which provides additional scholarships to students that have demonstrated their ability to triumph over tragedy and who have remained resilient in the face of adversity.

To learn more about RedefinED Advisors, please visit: https://www.redefiningeducation.org/

Connect with Alyse and RedefinED Advisors on LinkedIn here: https://www.linkedin.com/in/redefiningeducation/

Here's the link to the TECH IN MOTION Fireside Chat: https://events.techinmotion.com/fireside-chat-c-light-technologies

The link to Dan Pallotta's Ted Talk: https://youtu.be/bfAzi6D5FpM

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥

https://andelyons.com #bestyoutubechannelforstartups #startupstories #startupadvice

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ANDELICIOUS ANNOUNCEMENTS

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Scroobious - use Ande15 discount code: https://www.scroobious.com/

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Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP

If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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The chemical industry has become the third largest contributor of greenhouse gas emissions, with more than half of its resources ending up in waste streams.

Our guest, Daniela Blanco, Co-Founder & CEO of Sunthetics, is solving this global problem by making the chemical industry more sustainable by helping it fast-track innovation, which leads to better materials and more efficient processes.

Daniela obtained her Ph.D. in Chemical Engineering from New York University (2020). At Sunthetics, she developed ground-breaking machine-learning platforms that enable the development of new chemicals, materials, and processes up to 15 times faster, significantly reducing R&D emissions by up to 95%.

Daniela has multiple patents on sustainable chemical technologies and has been named Forbes 30 Under 30 in Energy North America, Rising Star in Sustainability, Top Innovator Under 35 in Latin America by MIT Technology Review, Top Female Founder by Inc Magazine, Top Graduate Inventor by Lemelson-MIT, Global Student Entrepreneur Champion, and Brightest AI-CI Mind by the MIT Center for Collective Intelligence.

Her story and vision led her to co-star in National Geographic’s recent documentary, Own the Room, available to stream on Disney+.

To learn more about Sunthetics, please visit: https://sunthetics.io/

Please follow Sunthetics on social here:

Instagram: @suntheticsml

LinkedIn:

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥

https://andelyons.com #bestpodcastforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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If you build it they will come is a popular myth in the startup ecosystem.

Our guest, Cindy Fossouo, Founder & CEO of Information Systems Builder, loves solving the problem facing many tech founders: how to market their products and services to their ideal customers.

Her San Francisco-based firm is a branding and marketing company providing services for tech startups seeking to differentiate their product and stand out in a crowded and noisy world.

From competitor research to building a sales funnel, Information Systems Builder gives the tech founder and their team the framework they need to reach their target market and revenue projections.

Cindy is also a deal partner at a venture capital firm where she helps connect startups with capital.

Through the success of Information Systems Builder, Cindy’s goal is to help other startups succeed in every way possible.

To learn more about Information Systems Builder, please visit: https://www.informationsystemsbuilder.com.

Connect with Cindy on LinkedIn here: https://www.linkedin.com/in/cindy-fossouo-a2b9791b8/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com
bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
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https://www.instagram.com/ande_lyons/
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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Innovative products, services and behavior changes are key ingredients for solving the world’s most pressing issues.

Our guest, Lori van Dam, is the CEO of Hult Prize, an organization that inspires student entrepreneurs to solve the world’s biggest challenges through innovative social enterprises with positive global impact.

Hult Prize was launched in 2009 by a group of Hult International Business School students with the support of the Hult family, founders and owners of EF Education First, and benefactors of the Hult International Business School.

Through its year-long competition, over 100,000 young people in 120 countries work to create high-impact startups that address the annual challenge in alignment with the UN Sustainable Development Goals.

Finalists pitch their businesses to a panel of expert judges, and the winning team receives 1 million USD in funding to make their idea a reality.

Prior to joining Hult Prize, Lori spent six years as an executive leader for Susan G. Komen, as executive director of The One Fund Boston, which was created by the Mayor of Boston and Governor of Massachusetts to provide support for the 2013 Boston Marathon bombing victims, and for 20 years she worked for EF Education First, a global education company.

To learn more about the Hult Prize, please visit: https://www.hultprize.org/

Follow the Hult Prize on these social platforms:
Facebook: https://www.facebook.com/hultprize/
Instagram: https://www.instagram.com/hultprize/
Twitter: https://twitter.com/hultprize
LinkedIn: https://www.linkedin.com/company/hult-prize-foundation/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife #hultprize

JOIN STARTUP LIFE LIVE MEETUP GROUP Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Founders - you will be INSPIRED by and UPLIFTED from this delicious conversation with global clean beauty brand founder Kim Roxie!

Southern belle, seasoned makeup artist, licensed esthetician and member of the Cosmetic Executive Women, our guest – Kim Roxie – experienced firsthand how multicultural women have been overlooked in the clean beauty market.

At the age of 21, with a $500 investment, she opened her own makeup shop that catered to multicultural women in her hometown of Houston, Texas. After running her shop for 14 years Kim launched LAMIK Beauty in 2020 as an e-commerce clean beauty company making LAMIK the first black-owned clean makeup brand carried by the major beauty specialty retailer, Ulta.com – changing the clean beauty game in Houston, Texas and beyond.

Kim has received numerous awards including the Barack Obama and Joe Biden Lifetime Achievement Award for Community Service, the Houston Business Journal’s “40 under 40,” the Innovation Map Award’s “Top Founder under 40”, the American Business Journal’s Most Influential Young Executives and “one of the 30 Black Stars” by Face2Face Africa.

She is so beloved by her hometown, that the City of Houston formally named June 23rd as Kim Roxie day in her honor!

At 46:00 on the audio, Kim demonstrates how to use LAMIK's Revelation Brow Due while chatting with us - awe*mazing! https://lamikbeauty.com/collections/b...

To learn more about LAMIK Beauty and to purchase products, please visit: https://lamikbeauty.com

Please follow LAMIK Beauty on social:
Facebook: https://www.facebook.com/LAMIKCosmetics
Instagram: https://instagram.com/lamikbeauty
Twitter: https://twitter.com/lamikbeauty

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com
bestpodcastlforstartups #startupstories #startuplife
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
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https://www.instagram.com/ande_lyons/
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ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Who’s ready for some tea from the leading source for LGBTQ+ business news, served with dignity and depth?

Our guest, Travers Johnson (he/him), is the Founder & CEO of Queerency, an award-winning LGBTQ+ business media startup, and the Creator of LGBTQ+ Business Week, an annual 7-day celebration of queer-owned small businesses.

The winner of the Google News Initiative Pitchfest and the Maynard Institute Media Entrepreneurship Award, Travers’ delicious delivery of the queer economy news through Instagram and TikTok reels has made him a worldwide favorite media founder!

An award-winning content strategist and editor with 15 years of experience in digital media, book publishing, and email marketing with companies including Penguin Random House, Edelman, Mailchimp, and Scholastic, Travers was trained at Morehouse College and Georgetown University, and is passionate about helping people tell their stories across various mediums.

To learn more about Queerency, please visit: https://www.queerency.com Follow Queerency on social media here:
TikTok: https://www.tiktok.com/@queerency
Instagram: https://www.instagram.com/queerency
Subscribe to Queerency's Newsletter here: https://www.queerency.com/newsletter

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥ https://andelyons.com #bestpodcastlforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE: https://twitter.com/AndeLyons https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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You’re never too old to realize a new dream and build an innovative tech business.

Our guest, Danielle D. Duplin, is the Founder and President of FreeWind Productions, an award-winning public speaking coach, and an executive producer of strategic innovation programs.

She’s also a beloved Mentor and Pitch Coach to hundreds of startups and scaleups via MassChallenge, FinTech Sandbox, Leading Cities Accelerator (Smart CitiesTech), TechStars, JETRO (Japan’s BioTech), AGENCY (AgeTech), and AARP AgeTech Collaborative – many of which have raised millions of dollars and won ‘best in show’ challenges.

Danielle’s latest entrepreneurial venture is Founder of AGENCY: Worldwide Innovation for Living Longer and Aging Better, a global community of innovators focused on improving the aging journey; as well as Cofounder of the Founders Over 55+ Collective to help “late in life” founders grow their companies and signal a counternarrative to ageism.

Please reach out to Danielle via email: danielle@freewindproductions.com

You can learn more about launching a business after 55 by visiting: https://www.agencytoinnovate.com and connecting with them online via:

LinkedIn: https://www.linkedin.com/company/agency-cic/ Twitter: https://twitter.com/AGENCYCIC

Connect with Danielle on these social platforms:

LinkedIn: https://www.linkedin.com/in/danielledduplin/ Twitter: https://twitter.com/DanielleDDuplin

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com
bestpodcastforstartups #startupstories #proaging #livelonger

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
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https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Menstruation is one of the many bodily issues women have been taught to suppress.

Our guest, Rachael Kim, said “enough with the silence,” and is actively changing the social conversation around menstrual health.

She’s the Co-Founder and CEO of My Comma—an organic period care subscription platform amplifying women/BIPOC led brands to menstruators, and powering new routines.

My Comma represents the pause to take care of oneself, acknowledge the different facets of you, and the fact that it takes more than yourself to change the social conversation around menstrual health.

This work gave rise to the Femtech Salon series taking place in LA, ATL, MIA with other high growth cities — to support and amplify diverse femtech founders by creating more connected ecosystems in their respective local cities.

A Forbes Trailblazer, Rachael is a Northwestern and London School of Economics alum who spent 10 years working for Strategy, Risk, and Analytics in Accenture. As an ex-corporate intrapreneur turned social impact entrepreneur, after experiencing health issues, she uses her superpowers for gender equity, particularly period equity while supporting overlooked businesses.

To learn more about My Comma, please visit: https://mycomma.life/

Newsletter subscription link: https://mycomma-news.beehiiv.com/subscribe

The Quarterly box subscription link: https://mycomma.life/products/the-quarterly.

Follow My Comma on:

Instagram: https://www.instagram.com/mycommalife/

LinkedIn: https://www.linkedin.com/company/mycomma/

Connect with Rachael on LinkedIn: https://www.linkedin.com/in/rachael-m-kim or via email here: rachael@mycomma.life.

Check out Shine Registry for your business shower or to gift a founder: https://www.shineregistry.com/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥ https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. Ande ♥

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What do you get when you combine beautiful dispensers, a sanitizer people love to use, and a commitment to doing business in a better way?

A hand sanitizer system that prevents more plastics from polluting our planet and helps to remove existing plastics too! Our guest, Ashley Wayman, is the Founder of Shimmy – a customizable and eco-friendly hand sanitizer system elevating the way businesses provide this necessary consumable to their employees and customers.

Built to last, Shimmy’s impeccably designed containers are made with as little plastic as possible, and all refills are packed in easy-to-recycle aluminum. They also partner with Climate Neutral and Plastic Bank® to offset their carbon emissions and plastic footprint.

Prior to founding Shimmy, Ashley led Integrated Promotions for Wayfair through their IPO in 2014, and led the mobile marketing team at Rue La La during the flash sale site craze.

To learn more about Shimmy, please visit: https://getshimmy.com and follow Shimmy on Instagram here: https://www.instagram.com/getshimmy/

Inquire for your business to have Shimmy for your sanitizing needs! Visit: https://getshimmy.com/#contact_form

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. Ande ♥

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Every woman, regardless of hair texture, deserves a wig that resembles the hair that she lost.

Our guest, Pamela Shaddock, is Co-Founder and COO of Coils to Locs, a social impact, for-profit enterprise that addresses a healthcare disparity: the lack of coily, curly, ethnically inspired wigs at cancer center hospitals and medical hair loss salons that can be purchased with health insurance reimbursement if applicable.

Pamela and her Co-Founder (and sister!) Dianne Austin are intimately aware of how dehumanizing fighting cancer and traction alopecia can be, even with the best efforts and the most compassionate care. Hair loss adds to the feeling of powerlessness and loss of control, especially when you can’t find a wig that resembles the hair you lost.

A professional film, TV and stage actress with a strong background in nonprofit, Pamela co-leads the company’s free health, wellness and beauty workshops for cancer patients, survivors and caregivers.

Add wind to Coils to Locs Equity Crowdfunding Campaign on Wefunder here:
https://wefunder.com/coilstolocs

To learn more about Coils to Locs, please visit: https://coilstolocs.com

To purchase a Coils to Locs wig, please visit: https://coilstolocsstore.com

Follow Coils to Locs on Social here:
LinkedIn: https://www.linkedin.com/company/coils-to-locs/
Instagram: https://www.instagram.com/coilstolocswigs
Facebook: https://www.facebook.com/CoilsToLocs
Twitter: https://twitter.com/CoilstoLocs
Pamela's LinkedIn: https://www.linkedin.com/in/pamelashaddock

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS
Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Are you ready to say Hasta Luego to 2022 and Hello Gorgeous to 2023?

Our guest, seasoned founder, mouthy activist, super opinionated blogger and Host of the popular $h!t We Don’t Talk About Podcast, Mia Voss, joined us again on the 3rd Annual Andelicious Startup Life LIVE Holiday and Solstice Celebration!

Mia and I touch on so many topics, including:

• Mia’s Year in Review – WOWZA • Glorification of entrepreneurship • White supremacy and capitalist hustle culture based on slavery per our friends at The Nap Ministry

• Musk + Elizabeth Holmes + what happens to unicorn founders

• Ageism in the startup ecosystem (and everywhere!)

• The blame/shame game… Founders feeling shame for: bad hires, not raising $$$, not being a Unicorn, etc.

• CU BYE Clubhouse

• funding female founders

• women’s rights

To learn more about Mia's extraordinary work in the world, please visit: https://miavoss.live/

May 2023 be structured enough for success and achievement and flexible enough for creativity and fun.

Waving from Boston and wishing you a Happy, Joy-Filled Holiday Season!

Ande ♥

TMC Services - Founded in 2001, Mia has been the HBIC (head broad in charge) on so many commercial & multi-family projects as the Quality Assurance/Punch List Management Inspector - making sure that things are up to high quality standards for the end user. It can be a thankless job since she basically gets paid to boss construction teams around. She is also a co-founder and brand ambassador for Inspect.com - an online search engine for finding the perfect inspector.

Host of the Popular Podcast Shit We Don't Talk About. Launched in 2021 this podcast is for everyone. Mia covers topics including Anxiety, Suicide, Racism, Breast Cancer, Childless Matriarch, Neurodiversity and the list continues.

Mia Voss Live - offering her opinionated opinion on brands & products including cars, green lifestyle products and more. Since women make over 85% if not more of overall buying decisions, we need to know what great products can be trusted!

Mia On The Go - luxury travel blogging was the name of the game until March 2020 - before that, Mia had been collaborating with numerous travel agencies and marketing agencies to showcase various city and countries including Denver, Chicago, New York, Boston, Lake Tahoe and more. Country adventures included Italy, Zimbabwe and South Africa.

https://andelyons.com #bestyoutubechannelforstartups #startupstories #startuplife #startupstrategies

JOIN STARTUP LIFE LIVE MEETUP GROUP

Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/ Scroobious - use Ande15 discount code: https://www.scroobious.com/

How to Raise a Seed Round: https://bit.ly/AAElizabethYin

Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Events are a great way to bring people together, and share a moment, message or idea with a captive audience. They do, however, take considerable time, effort, and organization to execute successfully.

Our guest, Dr. Shanna M. Scott, has fine-tuned the art of event planning with her business, Shanna Scott PR & Events, removing the stress and effort from her clients’ shoulders.

For 18 years Dr. Shanna and her team have produced luxury lifestyle and transformational events and messaging that leave their clients delighted from the experience and thrilled with the results.

To learn more about Shanna Scott PR & Events, please visit: https://www.shannascott.com/

Connect online with Dr. Shanna via LinkedIn: https://www.linkedin.com/in/shannamscott/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better.

Waving from Boston – cheers!

Ande ♥
https://andelyons.com
#startupstories #startuplife #startupstrategies #eventplanner

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
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https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Did you know the fashion industry is responsible for over 4% to the global greenhouse gas emissions? And it’s not just a carbon impact, but water, chemicals, deforestation, textile waste, microplastics and more.

The U.S. market presents a huge opportunity to systemically refashion apparel supply chains to localized demand chains.

Our guest – Lisa Morales-Hellebro – is catalyzing this paradigm shift as CEO and Founder of REFASHIOND OS (rOS), automating on-demand manufacturing for the $2.7 trillion fashion industry via the first network of localized microfactories, connected via a shared tech stack — good for people, planet, and profits.

She’s also the Managing Partner and Co-Founder of REFASHIOND Ventures, a NY-based, early-stage supply chain technology venture fund that invests in startups refashioning global supply chains.

With a clear passion for supply chain challenges, Lisa founded The Worldwide Supply Chain Federation, an organization that is changing how supply chain professionals learn about, collaborate, and adopt early-stage supply chain innovation around the world.

Please join me on Friday, December 9th at 12pm ET to meet Lisa and learn why she’s passionate about helping fashion tech and supply chain startups achieve industry adoption, growth, and scale.

To learn more about REFASHIOND Ventures, please visit: https://www.refashiond.com/

To learn more about REFASHIOND OS, please visit: https://www.refashiondos.com/

Please connect with Lisa and REFASHIOND via these social platforms:

Twitter: https://twitter.com/lisahellebo and https://twitter.com/REFASHIOND
LinkedIn: https://www.linkedin.com/in/supplychainlocalization (Lisa) and https://www.linkedin.com/company/refashiond/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #fashiontech #supplychain

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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The exciting anticipation of launching a new business can quickly fade if a newly minted founder isn’t properly prepared for startup life.

Born into an entrepreneurial family, Alejandra Santos is deeply empathetic to the struggles and challenges entrepreneurship presents.

That’s why she launched Startup Tandem – to help entrepreneurs start their businesses off on the right foot!

Startup Tandem’s finance and business services are curated specifically for startups, they fit all business needs at any growth level, and their clients are early-stage Startups in the CPG, SaaS, and professional service industries.

Alejandra began building her startup resilience muscles years ago, when she arrived in Miami from Honduras at the age of 17 with no support, money, or family.

During her first few years in the US, Alejandra struggled to keep a roof over her head and food on her table, while at the same time pursuing an education.

She persevered, earned degrees in finance and accounting, worked for 14 years as a finance and accounting consultant, and recently completed her Master’s degree from Pepperdine University.

NEED HELP?
While tuning in live (or later via replay), be sure to ask any questions you’re struggling with in your startup journey. The answers Alejandra and I provide will help you and other founders tuning in!

To learn more about Startup Tandem, please visit: https://www.startuptandem.com/

Be sure to connect with Alejandra and Startup Tandem via these social platforms:

LinkedIn: https://www.linkedin.com/in/aalejandrasantos/ and https://www.linkedin.com/company/startup-tandem/
Instagram: https://www.instagram.com/startuptandem/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better.

Waving from Boston – cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #startupstrategies

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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A recent study reported the #1 reason people were quitting their jobs was due to a lack of career development and advancement.

Serial entrepreneur Sandra A. Babu-Boateng is solving that problem with her new tech startup LegacyShift: a B2B market network platform that matches members with internal experts for skills training, mentorship and career support.

Sandra personally experienced some of these issues during her corporate career, when she found herself unprepared to navigate corporate culture as a Black woman. Not seeing a pathway to growth and success, Sandra left corporate America to become a serial entrepreneur.

Prior to launching LegacyShift, Sandra co-founded PanaGenius Inc., a U.S. based digital media company serving global Black audiences. As CEO, she built the company’s flagship brand Face2face Africa, into one of the largest Black-owned media platforms, reaching over 3 million monthly readers globally and engaging thousands of professionals and industry leaders in conferences each year.

You can learn more about LegacyShift here: https://legacyshift.com/

Connect with Sandra on LinkedIn here: https://www.linkedin.com/in/sandra-babu-boateng-7576a921/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #femalefounders #techfounder

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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How do you instill a sense of resilience in students that allows them to look at adversity as a challenge and failure as a learning opportunity?

You teach them entrepreneurship!

On Tuesday, November 29, 2022, we celebrated National Entrepreneurship Month and Giving Tuesday by amplifying one of my favorite nonprofit organizations: BUILD.

BUILD utilizes entrepreneurship education to help students develop ownership and agency over their own academic and career success, while addressing racial equity and career opportunity gaps by giving under-resourced youth the building blocks to fast track their future and become the CEOs of their own lives.

The BUILD partners and volunteers play a key role in helping their students launch micro-enterprises, succeed in high school, and build a network of supportive adults committed to opening doors for them in the future.

As many founders know, developing an entrepreneurial mindset helps students develop the capability to envision a future that’s filled with possibility. When kids graduate from BUILD’s programs, they have a plan and a vision for their future!

Please join me in supporting this impactful organization! You will love meeting BUILDS’s phenomenal President, Thais Rezende; a former student sharing his journey – Tony Shavers, III; and you’ll hear from educators, students, mentors and fundraisers, all adding their delicious wind to this wonderful organization.

To add wind to BUILD's sails with a donation - especially a sustainable, monthly donation - please tap this link: https://bit.ly/BUILDGivingTuesday2022

Follow BUILD on social via these platforms:

LinkedIn: https://www.linkedin.com/company/build
Instagram: https://www.instagram.com/buildorg/
Twitter: https://twitter.com/BUILDNational
Facebook: https://www.facebook.com/BUILD.org
YouTube: https://www.youtube.com/user/build1600

Thank you for carving out time to learn about BUILD and add wind to their sails - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #youthentrepreneurship

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ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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How does a founder know when it’s time to launch a PR campaign for their startup, and how do they get media prepared?

Our guest, Sabrina Stocker, is a PR expert and founder of Two Comma PR, a unique public relations agency helping businesses get media exposure and quickly build their online brand presence.

A former tennis coach and player, Sabrina studied for her MBA at Edinburgh Business School, where she became the youngest person ever to graduate.

Combining her sports and business knowledge, Sabrina started her own events company, running tennis tournaments for children.

From humble beginnings, where she used her own medals and trophies to give to the winning children, Sabrina expanded the company, running over 400 tennis tournaments a year with a team of 42 brand ambassadors, and a six-figure annual revenue.

Sabrina provides step-by-step advice and guidance on how you can build credibility and gain media attention throughout our delicious conversation. She also shares the best founder journey advice from her lived experience.

To learn more about Two Comma PR and DOWNLOAD Sabrina's FREE giveaway The Trusted Authority Checklist, please visit: https://www.twocommapr.com/

Connect with Sabrina on these social platforms:

LINKEDIN: https://www.linkedin.com/in/sabrinastocker-publicrelationsexpert
INSTAGRAM: https://www.instagram.com/sabrinastocker.r/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife #howtogetpr

JOIN STARTUP LIFE LIVE MEETUP GROUP
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ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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How it started: co-hosting networking events and roundtables for founders.

How it’s going: a Florida-based hybrid accelerator and seed VC fund helping early-stage startups scale!

Our guest, Justis Mendez, was born in the Stockyard neighborhood of Cleveland. Raised by his grandparents and single mother, Justis went on to teach himself finance and build networks across the country.

He founded startup Qu Parking, an "Airbnb for residential parking,” and led business development for Pinata, a fintech startup based in NYC helping tenants earn rewards for paying rent.

In 2017 Justis Co-Founded OneSixOne Ventures with Pablo Casilimas, a hybrid accelerator and VC seed fund. The 10-week accelerator program covers topics from building an MVP and customer acquisition, to forming a team and raising capital, and has a strong mentorship component.

To learn more about OneSixOne Ventures and apply to their accelerator, please visit: https://www.onesixone.ventures/

Follow and connect with Justis and OneSixOne Ventures on these social platforms:

LinkedIn: https://www.linkedin.com/company/onesixone-ventures and https://www.linkedin.com/in/justis-mendez-a78453b6/
Twitter: https://twitter.com/161ventures
Instagram: https://www.instagram.com/onesixoneventures/

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
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ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
Innovation Studio: innovationstudio.org/programs/scale/driving2043

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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For a brand-new startup and its first-time founders, an accelerator program is an ideal opportunity to get valuable peer, mentor and financial support.

Our guest, Caroline Winnett, is the Executive Director of one of the world's leading accelerator programs and a global hub for entrepreneurship: Berkeley SkyDeck.

Founded by UC Berkeley students, alumni, and faculty who were seeking to bring their scientific and technical discoveries to market, the program is ranked second to Stanford in producing venture capital-backed entrepreneurs.

SkyDeck has a strong DEI initiative and, since 2018, has significantly grown the number of startups founded by female founders and historically-overlooked founders.

Caroline is a serial entrepreneur, civic activist, angel investor, advisor and board member of several startups, as well as and a frequent speaker on startups, accelerators, women in business and consumer neuroscience.

Please join me on Tuesday, November 15 at 12pm ET to meet Caroline, hear her amazing founder and funder stories, and learn why she’s leading a top, world renown accelerator program.

AMPLIFY YOUR STARTUP
While tuning in live, be sure to share your business name, one liner and website in the comment threads during the live show - Caroline and I will showcase and celebrate your startup to the LIVE and REPLAY Viewers !

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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CONNECT WITH ME ONLINE:
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TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Improving systemic social and environmental challenges isn’t just for nonprofit agencies.

Our guest, Pauline Koelbl, is a gender-lens/impact investor and a leading innovation expert in developing and emerging economies, with over 20 years’ experience in international affairs and venture philanthropy.

She’s the Founder and Managing Partner of ShEquity, a fund providing smart investment to impactful, innovative, and scalable African female-led and owned businesses; and she’s the Founder/CEO of AfriProspect, a company focused on connecting African innovators with global markets.

Pauline is also the co-founder of PROWAH (Professional Women of African Heritage) and is currently serving on a variety of Boards of impact driven companies/organizations including impact investing funds, universities, as well as those promoting entrepreneurship and innovation in Africa.

To learn more about ShEquity, please visit: https://shequity.com/

Follow Pauline and ShEquity via these social channels:

LinkedIn: https://www.linkedin.com/in/pauline-koelbl-36112327/ and https://www.linkedin.com/company/shequity/
Twitter: https://twitter.com/PaulineKoelbl and https://twitter.com/ShEquityAfrica

Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupstories #startuplife

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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CONNECT WITH ME ONLINE:
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https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Growing up an underestimated, first-generation Mexican-American daughter to immigrants, our guest, Lolita Taub, had a dream to give her family a better shot at life.

Today Lolita is a General Partner at Ganas Ventures, where she invests in pre-seed and seed community-driven companies in the US and Latin America, with a mission of creating generational wealth in community.

With 15 years working within the Silicon Valley ecosystem, she has accomplished $70M+ in sales and made 90+ investments as an Angel Investor, she’s a Scout at Lightspeed Venture Partners, and a VC at Backstage Capital and The Community Fund.

Lolita is also a Co-Founder of proprietary matching tools Startup-Investor Matching Tool, the GP-LP Matching Tool, and the LaaS (Lolita as a Service!) community, which brings along a community of over 4K+ founders, funders, and ecosystem friends.

Forbes and Inc Magazine have featured Lolita as a woman promoting investment in underestimated founders and funders. She has a BA from the University of Southern California and an MBA from the IE Business School.

Lolita is currently in LATAM, hunting for unicorns, and most importantly, she is a dog mom to the cutest Dachshund mix, Choco.

To learn more about Lolita's awe*mazing work in the world, please follow her everywhere she GLOWS:

Lolita Taub: https://lu.ma/lolitataub
Ganas Ventures: https://www.ganas.vc/
LinkedIn: https://www.linkedin.com/in/lolitataub/ and https://www.linkedin.com/company/ganasvc/
Twitter: https://twitter.com/lolitataub and https://twitter.com/ganasvc
Instagram: https://www.instagram.com/lolitataub/ and https://www.instagram.com/ganasvc/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startupinvestor #startuplife

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
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https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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While not all entrepreneurs are artists, all artists are entrepreneurs.

They have a product or idea to sell, and they need to approach their business as any entrepreneur would.

Our guest, Sky Bergman, is an accomplished, award-winning photographer who recently made her directorial debut with Lives Well Lived, a film celebrating the incredible wit, wisdom and experiences of adults aged 75 to 100 years old.

Sky’s fine art work is included in permanent collections at the Los Angeles County Museum of Art, Brooklyn Museum, Seattle Art Museum, Santa Barbara Museum of Art, and the Bibliothèque Nationale de France.

Her commercial work has appeared on book covers for Random House and Farrar, Straus & Giroux, Inc., and magazine spreads in Smithsonian, Arthur Frommer’s Budget Travel, Reader’s Digest, and Archaeology Odyssey.

Sky was recently named a CoGenerate Innovation Fellow, joining an impressive group of 14 other social entrepreneurs with cogenerational solutions to today’s biggest problems. These 15 inspiring social entrepreneurs bring older & younger people together to address racial inequality, climate change, social isolation and more.

To learn more about Sky's beautiful film, Lives Well Lived, please visit: https://www.lives-well-lived.com/

Follow Lives Well Lived on these social channels:

Facebook: https://www.facebook.com/liveswelllived
Twitter: https://twitter.com/liveswelllived
Instagram: https://www.instagram.com/liveswelllived/

Connect with Sky on LinkedIn here: https://www.linkedin.com/in/skybergman/

WATCH LIVES WELL LIVED via:
PBS Passport (free with a PBS membership: https://www.pbs.org/show/lives-well-lived/
AMAZON: https://bit.ly/LWLAmazon
iTUNES: https://apple.co/2YpODcI
DVD: https://shop.pbs.org/WD7182DV.html

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #artistpreneur #documentaryfilmmaker #documentaryfilmmaking

CONNECT WITH ME ONLINE:
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TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Carrier Challenge – ends October 31st.
Carrier Landing Page: https://www.carrier.com/residential/en/us/products/indoor-air-quality/healthy-homes-challenge
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Bringing an MVP to life can be expensive, time consuming, and heartbreaking if the results aren’t customer and investor ready.

Our guest, Ayush Singhvi, launched Byldd to address a gap he saw in software entrepreneurship: aspiring founders spending hundreds of thousands of dollars on ineffective developers or agencies without receiving a marketable product.

Byldd is an MVP Development Company that helps founders build revenue-generating, scalable MVPs for under $10K using a combination of proprietary technology and pre-built modules.

Ayush’s love for the high-energy, results-oriented world of entrepreneurship, and the idea of solving problems through software, drove him to the startup world in 2014.

Over the next 4 years, he took on the roles of product manager, senior engineer and CTO at early-stage and scaling companies.

To date, Byldd has helped 40+ founders go to market, get their first customers and start scaling. Companies Byldd has worked with have generated $100Ks in revenue, have been accepted into YCombinator and raised money at 8 figure valuations.

To learn more about Byldd, please visit: https://byldd.com/

Connect with Ayush and Byldd on LinkedIn:
https://www.linkedin.com/in/ayushsinghvi/
https://www.linkedin.com/company/byldd/

Check out Ayush's favorite resources here:
https://www.fullstory.com
Lean Startup: https://amzn.to/3FACe9m
The Hard Thing About Hard Things: https://amzn.to/3fnxWrb

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #mvpdevelopmentcompany #buildascalablemvp

CONNECT WITH ME ONLINE:
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/
Girls Just Wanna Have Funds Movie Fundraising Campaign:
https://girlsjustwannahavefunds.wedid.it/campaigns/10889

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

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Everyone needs a good headshot. EVERYONE.

When our guest, Kevin Thai, learned he was having a son at the same time he was being laid off during the pandemic, he immediately turned to the business of headshot photography.

Fortunately, classic headshots never go out of style, which makes professional headshot photography a stable, profitable niche … especially for a new Dad!

Kevin quickly built his social capital on LinkedIn, focusing on Boston’s thriving startup community, and soon his photography business was soaring with referral-based business. Today he has over 250 5-star reviews on Google!

While his clients, ranging from startup hustlers to C-Suite professionals, love his phenomenal photography skills, they also can’t get enough of his Dad jokes.

To learn more about Kevin's extraordinary headshot services, please visit: https://www.threecirclesstudio.com/

Connect with Kevin on social via:

LinkedIn: https://www.linkedin.com/in/kevinthai/
Instagram: https://www.instagram.com/threecirclesstudio/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #headshotphotography #headshotphotographer

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Carrier Challenge – ends October 31st.
Carrier Landing Page: https://www.carrier.com/residential/en/us/products/indoor-air-quality/healthy-homes-challenge
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Female Founders and Leaders are changing the landscape of business every single day.

Helping women leaders who are creating positive change, building their businesses and the legacies they want to leave behind is social entrepreneur and brand strategist Erika Brechtel’s Ikagi.

She’s the founder of Élanoura, an organization that brings together and supports women by providing opportunities to explore a purpose bigger than themselves, connections outside of themselves and impact beyond themselves.

Her upcoming book, Make Your Mark, Make It Matter, provides women founders with the tools to elevate, integrate, and create the change they want to see in the world and build their own legacy of impact.

To learn more about Erika and Élanoura, please visit: https://elanoura.com/

Follow and connect with Erika and Élanoura on these social platforms:

LinkedIn: https://www.linkedin.com/company/elanouraglobal/ and https://www.linkedin.com/in/erikabrechtel/
Twitter: https://twitter.com/erikabrechtel
Instagram: https://www.instagram.com/elanouraglobal/ and https://www.instagram.com/erikabrechtel/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #womeninbusiness #womenempowerment #femalefounders

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Carrier Challenge – ends October 31st.
Carrier Landing Page: https://www.carrier.com/residential/en/us/products/indoor-air-quality/healthy-homes-challenge
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Digital marketing strategies look great on paper, right? But when it comes to implementing a startup’s social media presence, brand and content consistently, many founders get overwhelmed.

Our guest, Janelle Jones, is the founder and CEO of Janelle and Co., a boutique consulting agency that takes service-based brands to the next level with growth-based holistic marketing strategies.

The team at Janelle & Co. are on a mission to amplify change-makers’ services by providing innovative, customized strategies. They work as direct partners with clients to strengthen their brand presence and boost all aspects of their business.

To learn more about Janelle's outstanding services, please visit: https://janelleajones.com/

Hire Janelle and receive an Andelicious 10% discount!

Follow and connect with Janelle on social:
Instagram: https://www.instagram.com/janellejspeaks/
LinkedIn: https://www.linkedin.com/in/jonesjanelle/ and https://www.linkedin.com/company/janellejones/
Twitter: https://twitter.com/janellejspeaks

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #digitalmarketingagency #smallbusinessowner

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Carrier Challenge – ends October 31st.
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Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
How to Raise a Seed Round: https://bit.ly/AAElizabethYin
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ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Urban and indoor farming are the future, but traditional farming methods and tools won’t always translate from the field to the indoor farm.

Our guest, serial entrepreneur Aja Atwood, is the Co-Founder and CEO of Trella Technologies Inc., an AgTech startup on a mission to create energy-efficient and globally scalable solutions to problems unique to the indoor farming industry.

With fellow inventor and Co-Founder, Andres "Dre" Chamorro III, they prototyped, built, and built again, Trella's patented plant-training solution. At every step, they got input from experienced growers, incorporating feedback and improving the design.

The result: Trella’s first technology: TrellaGro LST™, the only automated patented solution to growing tall fruiting and flowering plants via stacked vertical farming.

Aja graduated cum laude from Northeastern University’s College of Engineering and worked as an international engineering consultant and specialist focused on climate disaster risk engineering to reduce property damage and business interruptions from natural catastrophes.

To learn more about Trella Technologies, please visit: https://www.trella.io/
To learn more about Trella's Wefunder Campaign, please visit: https://wefunder.com/trella.technologies.llc

Please email Aja if you have any questions: Aja@Trella.io.

Connect with Aja and Trella online via these social platforms:

LinkedIn: https://www.linkedin.com/company/trellatech/ and https://www.linkedin.com/in/ajaatwood/
Twitter: https://twitter.com/TrellaTech
Instagram: https://www.instagram.com/trellatech/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #indoorfarming #agtech #inventor

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Founder and CEO Marcie Dickson is pursuing her vision to make arbitration and mediation more transparent, inclusive, and diverse.

Leveraging nearly 20 years of business development experience – including as the only Black female Chief Marketing & Business Development Officer in ADR nationally and one of only a handful in the legal industry – Marcie now leads an experienced team and a prominent and diverse panel of neutrals at her company, Alterity ADR.

Alterity ADR is the largest female and minority-owned national dispute resolution firm in the country. Built on diversity, its mission ensures that they relate to all parties in disputes.

Marcie has been recognized for her work and leadership in ADR by Bloomberg Law, Forbes, The American Lawyer, Law360, and the American Bar Association.

She is a guest host of the ABA Dispute Resolution Section podcast “Resolutions” and serves as a steering committee member of the Equal Representation in Arbitration Pledge (ERA) and the Black In-House Counsel Black Diamond Series.

To learn more about Alterity ADR, please visit: https://alterityadr.com

Please tap these links to connect with Marcie and Alterity on social:

LinkedIn: https://www.linkedin.com/in/marciedickson/ and https://www.linkedin.com/company/alterityadr/
Twitter: https://twitter.com/AlterityADR

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #conflictresolution #alternativedisputeresolution #ADR

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

View Details

Over 7 in 10 pre-retirees say they want to work in retirement.

It’s not always about the money, either. Many want to keep working because they are at the top of their game, to provide mental stimulation, to maintain friendships and connection, or to transition to something different.

After running her own digital communications company for 30 years our guest, Victoria Tomlinson, noticed that a lot of senior employees were being recommended to her as they tried to create new roles for themselves in their retirement.

She spotted a pattern, noticing that these people didn’t want to be retired, but they did want to leave behind their full-time corporate job.

So, Victoria launched Next-Up: a company that helps anyone over 50 find purpose through a new role in the next stage of their lives.

Through webinars, workshops, events and guidance, Victoria and her team are turning 70% of people from feeling apprehensive about their retirement to excited about the opportunities ahead.

To learn more about Next-Up, please visit: https://www.next-up.com

Please connect with Victoria and the folks at Next-Up via these social channels:

LinkedIn: https://www.linkedin.com/company/next-up-ltd/ and https://www.linkedin.com/in/victoriatomlinson/
Twitter: https://twitter.com/NextUpLtd
Facebook: https://www.facebook.com/NextUpLTD/

Check out Prime Women here: https://primewomen.com/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #retirementplanning #reframingretirement #over60

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

View Details

Did you know a short-term rental owner can upsell products in their rentals from a pre-stocked pantry to the art on the walls?

Our Guest, Annie Sloan, a former HGTV producer and today an avid traveler and a successful Airbnb host, is the Co-Founder and CEO of The Host Co., a digital commerce marketplace for short-term rentals.

The company’s platform enables hosts to create an online store to sell anything in their property. Rental owners can offer pre-order services like a mid-stay cleaning to in-home products like snacks and souvenirs. Plus, they can link and sell services from their favorite local vendors and artisans!

To learn more about The Host Co., please visit: https://www.thehost.co

Please follow The Host Co. via these social platforms:
Instagram: https://www.instagram.com/thehostcompany/
Facebook: https://www.facebook.com/TheHostCompany/
Pinterest: https://www.pinterest.com/TheHostCo/
TikTok: https://www.tiktok.com/@thehostco

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #airbnbhost #onlinestoreforshorttermrentalhosts

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Join me at the Third Act Quest Storytelling event here: https://third-act-quest.mykajabi.com/2022-storytelling-event-test
Arlan’s Academy: https://arlansacademy.com/
Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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How do you take an innovative product idea, create a physical prototype, and then commercialize it?

Our guest, Laura Teicher, is the Executive Director of FORGE, a nonprofit organization on a mission to help startups navigate the journey from physical prototype to scale.

They work closely with startups to understand their business needs and connect them to the right type of manufacturer or supplier for the job.

They also work closely with their extensive network of manufacturers, design firms, and engineers to source the right partner for the startups’ supply chain needs.

For over 15 years Laura has been dedicated to making the world a better place, especially for startups. Prior to joining FORGE, Laura served as Executive Director of the Boston chapter of the largest global not-for-profit network dedicated to fostering entrepreneurship, TiE.

To learn more about FORGE, please visit: https://forgemass.org

Apply now for the opportunity to gain up to $25K in non-dilutive funding via the FORGE Product Development Grant Application:
English: https://bit.ly/FPDG-hml
Spanish: https://bit.ly/FPDG-hml-s

To learn more about events and opportunities, please send an email to barbara@forgemass.org.

Connect with FORGE online via:
LinkedIn https://www.linkedin.com/company/forgemass/
Twitter https://twitter.com/forgemass

Check out Net Impact here: https://netimpact.org

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #prototype #innovation #forgemass

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Apply to Richard King Mellon Foundation: https://www.rkmf.org/pages/apply
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

View Details

Everyone deserves to feel valued, included and set up for success during the hiring process.

Despite being highly skilled in their professions, our guests, Joseph Williams and Cayelan Mendoza, were consistently overlooked for job opportunities and were often filtered out of application processes by systems that wouldn’t consider them because they didn't have degrees and came from non-traditional working backgrounds.

So this dynamic duo created an AI-driven platform called Clu, a skills-first job marketplace and the first safeguarded and psychologically safe hiring tool for neurodiverse and vulnerable job seekers.

This innovative hiring process gives everyone a better opportunity to demonstrate their skills… regardless of where they learned them… in a safe and accessible environment.

To learn more about Clu, please visit: https://getaclu.io

Connect with Joseph and Cayelan and follow Clu via the following social platforms:
LinkedIn: https://www.linkedin.com/in/jdttwp/ and https://www.linkedin.com/in/cayelan-mendoza/ and https://www.linkedin.com/company/getaclu/
Instagram: https://www.instagram.com/getaclu.io/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

View Details

Our guest, Pascale Diaine, a partner at Storm Ventures, is passionate about and committed to investing in female founders of early-stage B2B enterprises.

Her investment thesis focuses on sales and marketing automation, AI/ML, IoT, retail tech, AR, computer vision, and robotics applied to the enterprise space.

Before joining Storm, Pascale founded Orange Fab, the corporate accelerator of the European Telco Orange, and managed cohorts including Talkdesk (today worth $3B), Wonolo, Rallyteam (acquired by Workday), Verdigris, Pixlee, and many more.

She also started an alliance of corporations piggybacking on Orange Fab’s deal-flow and helping cohorts land their first Fortune 500 customers.

To learn more about Storm Ventures, please visit: https://www.stormventures.com/

Follow and connect with Pascale and Storm Ventures via these social platforms:
LinkedIn: https://www.linkedin.com/in/paskale/ and https://www.linkedin.com/company/storm-ventures/
Twitter: https://twitter.com/pascale and https://twitter.com/stormventures

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #venturecapital #femalefounders #b2bsaas

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.
Ande ♥

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Anyone’s life can change in a split second from a catastrophic accident, stroke or other tragic event.

Our guest, Mark Raymond Jr., Founder of the Split Second Foundation, had his life change in a split second when he broke his neck after diving into shallow water while boating with friends in 2016.

The accident resulted in him becoming a C-5 quadriplegic. During Mark’s immediate recovery from his injury--inpatient and outpatient therapy--he learned that there are extreme gaps in the recovery process and few resources available to people after being discharged from therapy.

He founded Split Second Foundation in 2018 and dedicated it to making people aware of the growing but oftentimes invisible population of people with disabilities, advocating for their rights, funding cutting-edge research, and providing clear cut steps to immediately impact their lives.

Within three years of starting the foundation, Mark was able to open Split Second Fitness, which is the first inclusive gym in Louisiana with an intentional focus on people living with paralysis, amputation, or other neurological conditions.

Because the majority of people with severe disabilities cannot afford traditional fitness programs, the organization charges a $50 monthly membership fee, providing access to the facility and equipment as well as access to a physical specialist to assist them with weekly training.

To learn more about Mark's Foundation, please visit: https://www.splitsecondfoundation.org/

For details about the Show the Love Gala 2022, please visit: https://www.splitsecondfoundation.org/events

Connect with Mark and Split Second Foundation on these social channels:

Instagram: https://www.instagram.com/splitsecondfoundation and https://www.instagram.com/markraymondjr
Facebook: https://www.facebook.com/splitsecondfoundation
LinkedIn: https://www.linkedin.com/in/mark-raymond-jr-45a61379/

Learn more about NOLA Street Renaming Commission here: https://nolaccsrc.org/
Learn more about ABLE Today here: https://www.abletoday.org/

A shout out to Propeller: http://gopropeller.org/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #livingwithdisability #disabilitypride #disabililtyrights

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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ANDELICIOUS ANNOUNCEMENTS

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Scroobious - use Ande15 discount code: https://www.scroobious.com/
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ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

00:00 Meet Mark Raymond Jr
19:50 How Mark chose the name Split Second
25:00 Mark names first fundraiser Dependence Day to celebrate all those who are dependent on others for care and for help!
33:40 Mark envisions a world where we lean on community to create solutions for complex issues.
57:14 I don't measure success by money, I measure it by impact and how I make people feel.
57:28 I don't focus on What If... I focus on What's Next. Every day I wake up and focus on a problem that will help other people.

Ande ♥

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Continuous improvement is key for founders.

However, most founders level up their game during a “trial by fire” moment, versus a nicely planned professional growth program.

Our guest, Eric Siu, is an investor, founder, and advisor to companies, and he’s on a mission to empower folks to level up their game – professionally and personally.

As the founder of digital marketing agency Single Grain, Eric has worked with companies such as Amazon, Uber, and Salesforce. He has invested in startups Eight Sleep, Levels, Lime, Toucan, and more.

Eric also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a successful career in marketing.

To learn more about Eric's remarkable work, please visit: https://www.singlegrain.com/ and https://heroes.levelingup.com/heroes/.

Please follow Eric via these social platforms:
https://www.instagram.com/ericosiu/
https://twitter.com/LevelingUpNFT and https://twitter.com/ericosiu
https://www.youtube.com/c/LevelingUpOfficial

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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When our guest, Lydia Simmons, Founder and CEO of M.O.O., was unable to obtain the level of Ob/Gyn support required during postpartum, she turned to her knowledge of food as a foundational and core means of health into a 1OO% Vegan, Superfood Postnatal with 7 ingredients that supports women from Day 1 of Postpartum and up to 2 years of Breastfeeding and into Lifestyle Wellness.

Lydia sought the advice of chemists, physiologists, and nutritional scientists to bring her product to market. Her goal was to assure premium ingredients, a 30-day supply to aid women with the cost of affordable health and wellness supplementation, and items safe for nursing to best support maternal health.

Today M.O.O. (Moms Official Objective), offers a full range of products that have assisted thousands of women worldwide in reducing the harsh effects of nutritional deficiency and hormonal imbalance during motherhood.

To learn more about Lydia and M.O.O.'s wonderful products, please visit and follow here:

Website: https://everymoo.com/
Instagram: https://www.instagram.com/every.moo/
Facebook: https://www.facebook.com/EveryMOO.us/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #postpartum #blackfemtech #maternalhealth

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious documents and resources for startups ready to download and ease your founder journey. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Our guest, Cyndi Bray, didn’t expect she would become an entrepreneur when she bought a new washer/dryer set, but that is exactly what happened.

While her new dryer claimed to have an excellent Energy Star rating, she found that her bed sheets were constantly swirling into giant wads, increasing the amount of time she had to run the dryer and wasting energy in the process.

With zero experience, Cyndi took on the task of finding a solution: teaching herself physics, CAD drawings, creating prototypes and eventually trademarking a product and bringing it to market in a stunning 14 month turn-around.

The result is Wad-Free for Bed Sheets! 

While launching her business during the pandemic certainly had its challenges (especially on the manufacturing and supply chain side), Cyndi has found great success, including pitching Wad-Free to the Sharks on Season 13, resulting in a Shark fight to secure the deal with Wad-Free!

To learn more about Wad-Free for Bed Sheets, please visit: www.wadfree.com

Connect with Cyndi and follow Wad-Free on social via:

LinkedIn: https://www.linkedin.com/in/cyndi-bray-0213941a9
Twitter: https://twitter.com/WadFree1
Instagram: https://www.instagram.com/wad_free/
Facebook: https://www.facebook.com/WadFree
YouTube: https://www.youtube.com/channel/UC6cLTQ-W-JUJwML8eiWzlHw

WAD-FREE PURCHASE LINKS
Website: https://wadfree.com/products/wad-free™-for-bed-sheets
Amazon: https://www.amazon.com/Wad-Free-Bed-Sheets-Prevents-Laundry/dp/B08DMDT7DF

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #laundryhacks #sharktank #femaleinventor

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious FREE documents and resources for startups. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

Ande ♥

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Women’s health tech founders are faced with an uncertain landscape of laws and regulations, especially since the recent overturning of Roe vs. Wade in the US.

Our guest, Bethany Corbin is an experienced healthcare and femtech attorney. She believes the international femtech community has the collective power to transform the standard of care for women’s health.

As a member of this industry, Bethany’s goal is to spread awareness of femtech, disseminate meaningful insights that allow new founders and entrepreneurs to bring their health innovations to life, and mentor the next generation of femtech leaders.

DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

To learn more about Bethany's legal services, please visit: https://femtechlawyer.com/

Tune into Legally FemTech podcast here: https://nixongwiltlaw.com/podcast-legally-femtech

Connect with Bethany and follow her on social media here:

LinkedIn: https://www.linkedin.com/in/bethanycorbin/
Twitter: https://twitter.com/femtechlawyer
Instagram: https://www.instagram.com/femtechlawyer/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #femtechattorney #femtech

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious FREE documents and resources for startups. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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In today’s venture capital industry, we see a lot of what I call mirrotocracy, not meritocracy.

Our guest and her team saw an opportunity to create an Institutional fund that empowers emerging and often diverse VC fund managers.

Courtney McCrea is the Co-Founder and Managing Partner of Recast Capital, where they believe that emerging managers of venture funds, particularly those with diverse partnerships, represent both an underserved market and overlooked business opportunity.

The Recast Team is taking a new approach to meeting this need with an educational program to empower the next generation of venture capitalists called the Enablement Program.

Courtney’s background prepared her for this initiative. As a Managing Director of Weathergage Capital, a boutique fund of funds focusing solely on the venture space, she made commitments to 100 funds and seven direct co-investments.

Prior to Weathergage, Courtney was a General Partner with Weston Presidio, a leading diversified private equity firm based in San Francisco.

To learn more about Recast Capital, please visit: https://recastcapital.com/

To learn more about Recast's Enablement Program, please visit: https://recastcapital.com/enablement-program/

Connect with Courtney and Recast Capital via these social links:

LinkedIn: https://www.linkedin.com/company/recast-capital/ and https://www.linkedin.com/in/courtneymccrea/
Twitter: https://twitter.com/recastcapital and https://twitter.com/courtneyrmccrea

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #babynutrition #babyformula #plantbasedmilk

  • Specifically: 58% of venture capitalists are white men, 20% are Asian men, 11% are white women, 6% are Asian women, 2% are Black men, and 1% Black women, 1% are Latinx men, and nearly 0% are Latinx women.

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious FREE documents and resources for startups. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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It was not a US baby formula shortage that led a mother of four to develop a plant-based milk for babies and toddlers.

Three years ago, our guest, April Kelly, was battling postpartum depression and struggling to breast-feed her newborn. Traditional formula seemed like the only solution for Kelly and her husband, but it ended up causing more problems for their baby girl, including intestinal gas and skin reactions.

Desperate for a satisfied baby and a few nights of sleep led Kelly to wonder what was causing her precious treasure to suffer.

After researching ingredients and consulting with their pediatrician, Kelly and her husband created a coconut-milk based formula for their daughter, free of soy, palm oil, gluten and lactose.

Soon after Kelly launched The Sure Company, focused on bringing a ready-made plant-based milk recipe to market that provides complete nutrition, quality, and convenience.

To learn more about Sure! please visit: https://www.thesurecompany.com/

To participate in Sure!'s RegC campaign, please visit: https://wefunder.com/sure

Buy a copy of Believe It! here: https://amzn.to/3wAi3Db

Connect with April and Sure! on social here:
https://www.linkedin.com/in/april-kelly-1b56a49b/
https://www.facebook.com/thesurecompany
https://www.instagram.com/thesurecompany/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #babynutrition #babyformula #plantbasedmilk

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious FREE documents and resources for startups. ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Sarah Scala had been out to friends and family for years, but it wasn’t until recently that she let her clients know she is a member of the LGBTQ+ community.

A dynamic consultant, coach, and educator, Sarah Scala provides LGBTQ+ Leadership coaching, organization and leadership development, executive coaching, change management, public speaking facilitation, and team development solutions.

Through her consulting practice, Sarah developed a reputation for providing sustainable results for her clients. Since 2012 she’s has been transforming the performance of executives, leaders, and teams, helping them reach their highest potential.

Sarah supports US-based and global clients across cultures, generations, geographies, and diverse industries.

To learn more about Sarah and her work, please visit: https://www.sarahscala.com/

If you're interested in Sarah's LGBTQ+ coaching, please visit: https://www.sarahscala.com/lgbtq-solutions

Connect with Sarah via these social platforms:
LinkedIn: https://www.linkedin.com/in/sarahscala/ and https://www.linkedin.com/company/sarahscalaconsulting
Twitter: https://twitter.com/SarahAScala

Stay in touch with Sarah via her:

Blog: https://www.sarahscala.com/blog2
Newsletter: https://www.sarahscala.com/join

Reach out to Susu Wong and Tomo360 for digital marketing services: https://tomo360.com/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #LGBTQIAbusiness #lgbtqia

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! You'll also find some Andelicious FREE documents and resources for startups. ♥
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CONNECT WITH ME ONLINE:
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TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Karolina Attspodina is a passionate supporter of sustainable green innovations that help fight climate crises and pollution.

A Ukrainian-born serial entrepreneur with over 12 years of experience in the Tech industry, Karolina joined Qian Qin in 2021 and co-founded WeDoSolar.

An EU-based greentech startup that offers smart balcony solar solutions Europe-wide, WeDoSolar enables users to lower their dependence on grid energy while reducing their CO2 footprint by up to 600kg and saving up to 25% of electricity costs each year.

These innovative solar modules work from a normal plug and have an app you can use to create your own virtual power plant and track the power production levels.

To learn more about WeDoSolar, please visit: https://we.do.solar

Please connect with Karolina and follow WeDoSolar via these social platforms:
WeDoSolar Facebook: https://m.facebook.com/we.do.solar.energy/
WeDoSolar LinkedIn: https://www.linkedin.com/mwlite/company/we-do-solar-energy
WeDoSolar Instagram: https://www.instagram.com/we.do.solar/

Karolina’s LinkedIn: https://www.linkedin.com/in/karolinaattspodina
Karolina’s Youtube: https://www.youtube.com/c/attspodina/featured
Karolina’s Twitter: https://twitter.com/attspodina

Be sure to reach out to Karolina if you have any funding suggestions or introductions via this email: karolina@we.do.solar.

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #climatetech #greentechnology #verticalsolarpanels

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

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Did you know vehicles are the only non-disease, top-ten causes of death worldwide?

Our guest, Rashid Galadanci, is CEO and Co-Founder of Driver Technologies, an AI-based mobility tech company that delivers a safer driving experience.

He was inspired to start Driver Technologies to share the benefits of advanced vehicle technologies without barriers to access and improve safety for everyone.

The app transforms a driver's phone into a dash cam designed to improve road safety and make mobility technology more accessible.

Rashid is also a Venture Partner at The Social Entrepreneurs’ Fund, and a Director at Pigeonly.

To learn more about Driver Technologies, please visit: https://drivertechnologies.com/

Be sure to follow and connect with Rashid and Driver via LinkedIn:
https://www.linkedin.com/company/drivertechnologiesinc/
https://www.linkedin.com/in/rashid-galadanci/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #insurtech #techstartups

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – thank you! ♥ You'll also find content just for the Startup Life LIVE Show viewers - ideal information to help you on your founder journey.
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

What is the difference between growing and scaling a business, and why does it matter?

Our guest, Sarah Dusek, is intimately familiar with scaling a startup.

In 2009, Sarah Co-Founded Under Canvas, a premier Glamping Company with Glamping resorts outside of National Parks across the US & Canada. The business was sold in 2017 for over $100 million, providing the opportunity for Sarah to launch a purpose driven fund.

Today Sarah is the Co-Founder and Managing General Partner of Enygma Ventures, a venture capital fund that focuses on female entrepreneurs in Southern Africa.

She also offers online courses for early-stage entrepreneurs, and to date 5,000 entrepreneurs have completed the programs, becoming investor-ready and learning how to build valuable companies.

Sarah has an LLB Law degree from Exeter University, UK, and an MA from University of Manchester in Missiology. She divides her time between the US and South Africa with her husband and two children.

To learn more about Enygma Ventures, please visit: https://www.enygmaventures.com/

Follow and connect with Sarah and Enygma via these social platforms:

LinkedIn: https://www.linkedin.com/in/sarahhdusek/ and https://www.linkedin.com/company/enygmaventures/
Twitter: https://twitter.com/EnygmaVentures
Instagram: https://www.instagram.com/enygmaventures/
Facebook: https://www.facebook.com/enygmaventuresfund

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #howtoscaleastartup #venturecapital

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

What can a founder do if their startup is considered not fundable or bankable?

Kedma Ough, MBA is dubbed the Small Business Superhero. A nationally recognized business development and business funding expert, she loves breaking down the barriers to big capital for small businesses!

As one of today’s most respected authorities on Small Business Funding, Kedma has advised more than 10,000 businesses leveraging $100 million in funding access.

For two decades, Kedma worked in SBA leadership roles with the Women’s Business Center Program and Small Business Development Centers.

Her best-selling book Target Funding® through McGraw-Hill is a navigation system to identify targeted grants and funds for business owners.

From a credit score of 450 to 820, Kedma has helped thousands of business owners gamify the business funding path towards success. She’s a proud fifth-generation entrepreneur and her great-great grandfather peddled various products throughout Ireland.

You can learn more about Kedma here: https://kedmaough.com/

Follow Kedma everywhere she glows on social media here:
LinkedIn: https://www.linkedin.com/in/kedmaough/
Instagram: https://www.instagram.com/kedmaoughpo...
Twitter: https://twitter.com/kedmaough

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

targetfunding #bestyoutubechannelforstartups #smallbusinessfunding

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

How do you recruit top talent when you’re a startup?

Our guest, Mandy Edmund, is known among the VCs in the Bay Area as having an uncanny ability to define the go-to-market leadership needs of an early-stage company.

She loves working with early hiring teams, providing clarity on what is needed in a role, and helping Founders with their pitch to top talent.

A seasoned founder with a successful exit, Mandy is currently the COO for SwingSearch, a recruiting agency for startups and high-growth companies seeking top-tier talent. Renown Venture Capitalists confidently refer SwingSearch to their portfolio companies to lead end-to-end searches.

Mandy is a Board Member of WorldWide Orphans Foundation, an active Mentor at Techstars, and a Mom to three amazing daughters.

To learn more about SwingSearch, please visit: https://swingsearch.com/

Please connect with Mandy and SwingSearch via these social platforms:
IG: https://www.instagram.com/swingsearch/
LI: https://www.linkedin.com/company/swingsearch and https://www.linkedin.com/in/mandy-edmund-9b80a916/
TW: https://twitter.com/swingtalent and https://twitter.com/mandy_edmund?lang=en

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #femalefounders #talentacquisition

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

Making history is Santia Deck’s superpower!

A Social Media Influencer with over 800,000 loyal and engaged followers, a published author, fitness model, TV personality, Public Speaker, and a former track and field collegiate athlete, Santia made history by being offered the highest paid contract in women’s football history.

Most recently, Santia added Successful Startup Founder and CEO to her long list of wins with the launch of TRONUS, where she made history a second time by becoming the first female athlete to own a shoe company.

The innovative footwear brand has been experiencing impressive growth since its launch in the Summer of 2020, landing contracts with major national athletic footwear stores.

Despite the pandemic, Santia led TRONUS to record sales, celebrity praise and a dedicated base of customers. The company continues to expand.

To learn more about TRONUS, visit: https://tronusofficial.com/

Follow and connect with Santia and TRONUS on social via these platforms:

LinkedIn: https://www.linkedin.com/company/tronus-llc/ and https://www.linkedin.com/in/santia-deck-033b6b85/
Twitter: https://twitter.com/TronusOfficial
Instagram: https://www.instagram.com/tronusofficial/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy and keep me powered to serve more founders – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
Tune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

Our guest, Lauren Salz, is passionate about using financial and technological innovation to improve the lives of American homeowners.

She’s the co-founder and CEO of Sealed, a home wellness company on a mission to make homes healthy, comfortable, and clean for the planet.

Sealed designs, manages, and finances home weatherization and electrification projects, making it easy and affordable for people to be more comfortable while using less energy.

Under Lauren’s leadership, Sealed grew 350% from ’20 to – ‘22, and was named one of the 10 most innovative energy companies of 2021 by Fast Company. In April, 2022 the company expanded its Series B Funding to $45 million in order to accelerate its mission to electrify homes in major markets.

To learn more about Sealed, please visit:

Follow and connect with Lauren and Sealed via these social platforms:
LinkedIn: https://www.linkedin.com/in/laurensalz/ and https://www.linkedin.com/company/sealed/
Twitter: https://twitter.com/sealedhomes

Here's the book Lauren mentioned: Predictable Revenue by Aaron Ross: https://amzn.to/3zFvQu4

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

Psst: If you’re thinking “Wow – that Andelicious Advice really helped me,” please feel free to buy me a cup of coffee – a breve cappuccino will make my heart and mind sing with joy – thank you! ♥
https://www.buymeacoffee.com/andelyons

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
She Angel Investors 6 Ways to Fund Your Business ecourse: https://bit.ly/35nFCnO

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

How can a nonprofit raise more from the right funders without obnoxiously hounding them?

As a former Executive Director for a $3 million nonprofit she grew from $300k, our guest, Mallory Erickson, deeply understands the nonprofit funding hustle.

Which is why she solved that problem and has helped thousands of nonprofit leaders love their fundraising process!

Mallory is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise.

Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals.

She has trained over 20,000 fundraisers using her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy.

To learn more about Mallory's fundraising services, please visit: https://malloryerickson.com/free

Tune into and subscribe to What the Fundraising here: https://malloryerickson.com/instagramwtf/

If you're seeking an outstanding speaker for your next event, email Mallory mallory@malloryerickson.com.

Follow and connect with Mallory via social media:
Instagram: https://www.instagram.com/_malloryerickson/ and https://www.instagram.com/whatthefundraising_/
LinkedIn: https://www.linkedin.com/in/mallory-erickson-bressler/
Facebook: https://www.facebook.com/malloryericksoncoach

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

nonprofitfundraising #nonprofitstartup #bestyoutubechannelforstartups

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
She Angel Investors 6 Ways to Fund Your Business ecourse: https://bit.ly/35nFCnO

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

When you fund women, you’ll save the world!

Catherine Gray is leveling the playing field for female founders through her multi-media platform, She Angel Investors.

A Speaker, Producer, Author, Founder and Host of the Invest in Her podcast, Catherine focuses her extraordinary energy on empowering female entrepreneurs by providing resources and connections to help accelerate the funding process.

Her popular ecourse, 6 Ways to Fund Your Business, is designed to inform and educate female founders so they can dissolve the roadblocks and secure the funding their startup needs to succeed.

Catherine has produced several award-winning films including the very first documentary film about gay marriage called ‘I Can't Marry You,’ narrated by Ellen DeGeneres's mom Betty, which aired on PBS in more than 60 cities nationwide.

She also co-produced several documentary films for the LOGO network, which led her to start her own production company called Corp Shorts, and eventually Bold Girls Media.

To learn more about She Angel Investors, please visit: https://SheAngelInvestors.com.

Check out Catherine's E-course “6 Ways to Fund Your Business” here: https://bit.ly/35nFCnO
Subscribe to Catherine's podcast here: https://InvestInHerPodcast.com
Watch Catherine's inspirational Tedx Talk here: https://youtu.be/Ms-tROEeLn4

Follow and engage with Catherine via these social media platforms:

INSTAGRAM: https://www.instagram.com/sheangelinv... and https://www.instagram.com/catherinegr...
FACEBOOK: https://www.facebook.com/sheangelinve...
https://www.facebook.com/catherinegray1
TWITTER: https://twitter.com/sheangelsinvest
LINKEDIN: www.linkedin.com/in/catherinelgray/

Learn about Andrea Quinn's wonderful work in the world here:
https://andreaquinncoaching.com/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

femalefounders #fundingfemalefounders #bestyoutubechannelforstartups

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Arlan’s Academy: https://arlansacademy.com/
Scroobious - use Ande15 discount code: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University: https://course.founder.university
https://bit.ly/AAElizabethYin
She Angel Investors 6 Ways to Fund Your Business ecourse: https://bit.ly/35nFCnO

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

Eli Angote has spent the last decade running TheBestNotary and fulfilling over 60,000 successful notary appointments while building a network of top performing notaries around the country.

With a strong background in sales, computer science and a paralegal, Eli was uniquely positioned to launch TheBestNotary, which began as a Bay Area based side hustle.

With its extensive experience and proven track record, TheBestNotary goes beyond notarization and logistics to providing document quality review and preparation, scanning, printing, assembly of estate planning binders, document recording in counties across the US and more.

Eli has a deep interest in social justice and providing jobs, mentorship and opportunities for people who have been overlooked and left out of the job market including the neurodiverse, veterans, senior and returning citizens as well as proven performers from under-resourced neighborhoods.

To learn more about TheBestNotary, please visit: https://thebestnotary.net/

Be sure to connect with Eli on social media:

LinkedIn: https://www.linkedin.com/in/elijahka/
Twitter: https://twitter.com/Elitweets and https://twitter.com/thebestnotaries
Instagram: https://www.instagram.com/elimotivates/

Here are Eli's book recommendations:
The Cold Start Problem: https://amzn.to/3PebRYy
5 Dysfunctions of a Team: https://amzn.to/3aKJbHQ

Here's Eli's favorite tool that helped his business:
https://onfleet.com/ - advanced logistics software

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #startuplife #documentservices

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University: https://course.founder.university
Elizabeth Yin, Hustle Fund VC, How to Raise a Seed Round: https://bit.ly/AAElizabethYin

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

Inspired by the story of Black Wall Street, Ikechi Nwabuisi launched a social moneypooling platform to help the African Diaspora build wealth within their own communities.

A former VC, wealth manager and ex-NFL player, Ikechi has over 5 years’ experience building social apps and has been focused on Blockchain since 2015.

In 2018, he founded TRiBL (Techstars ‘19), an all-in-one social moneypooling platform building a bridge between Web3 and the culture, and providing a social wallet that allows communities to build wealth together.

TRiBL makes creating a crypto-powered investor club as simple as a group chat, like an all-in-one Discord for DAOs (decentralized autonomous organizations).

TRiBL has secured partnerships with VISA, Circle (USDC), & Prime Trust to integrate a digital wallet into their community-centered platform to enable borderless commerce.

A recognized leader with publications in Black Enterprise, Yahoo Finance, and Afrotech, Ikechi is an active member in crypto communities CBEE, Black NFT Art, Black Bitcoin Billionaires, Aku & more.

To learn more about tribl, please visit: https://jointribl.com.

Connect with Ikechi and tribl via these social platforms:

TWITTER: https://twitter.com/jointribl and https://twitter.com/buisi_x
INSTAGRAM: https://www.instagram.com/jointribl/?...
LINKEDIN: https://www.linkedin.com/company/join... and https://www.linkedin.com/in/ikechi-nw...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #cryptoinvesting #fintechfounder

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University: https://course.founder.university

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

“I know how to win, and I will win.”

Our guest, Luis Mendonca, has the BEST mindset for the founder journey!

In 2017 he launched Elite Home Fitness Franchise, an in-home and luxury residential personal training franchise. That’s right, they come to YOU!

Luis didn’t set out to be a founder. After overcoming major life challenges, he was inspired by the birth of his daughter to BE more and bring more of his potential to the world.

He dove deep into personal and professional growth, and when he saw a problem and opportunity in the fitness landscape, he found his purpose.

With a clear vision of serving folks who want or need to improve their fitness without leaving home, Luis created a business map he could scale using the franchise model. He also saw how the business could add value to the community through charitable events.

Today Elite Home Fitness is serving over 200 residences in Massachusetts and Rhode Island, with plans to grow regionally, and then expand nationally.

To learn more about Elite Home Fitness, please visit: https://www.eliteinhomefitness.com/

Connect with Luis on LinkedIn here:
https://www.linkedin.com/in/luis-mendonca-29784a182/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

fitnesslife #blackfounders #franchise

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifewithAnde
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier – CANVA EXPERT

https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s CANVA Trainings for Your Startup:
https://www.virtuosoassistant.co.uk/canva-training

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

View Details

Startup Life is a wild ride, especially if you’re a Female Founder.

Our guest, Cheryl Contee, has been using her entrepreneurial and leadership skills since pre-school!

In 2008 she founded her first startup, Do Big Things (formerly called Fission Strategy) a mission-driven digital agency using social technology to create social change around the world. She grew the company from 2 people to 10 in its first year with millions in revenue.

Cheryl was also the co-founder of Attentive.ly, the first tech startup with a black female founder to be acquired by a NASDAQ company.

Today Cheryl is the CEO of The Impact Seat Foundation, whose mission is to create a world in which women, especially women of color, can be successful business leaders.

In her wonderful book, Mechanical Bull: How You Can Achieve Startup Success, Cheryl harnessed her lived founder experience and provides a practical guide to help founders ride the startup life like a boss.

To learn more about The Impact Seat Foundation, please visit: https://impactseat.org/

Tap this link to order Cheryl's book Mechanical Bull: https://amzn.to/3yrAhIt
Tap this link to order Barbara Clarke's book Build Your Board, Build Your Business: https://amzn.to/39S4ruQ

Connect with Cheryl and The Impact Seat via this social channels:
LinkedIn : https://www.linkedin.com/company/the-impact-seat/ and https://www.linkedin.com/in/cherylcontee/
Twitter: https://twitter.com/ch3ryl and https://twitter.com/ImpactSeat

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

femalefounders #bestyoutubechannelforstartups #startupstrategies

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB
Founder University

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

View Details

Being viewed as a “minority” can be exhausting and frustrating, especially when you’re up against a trifecta of bias.

Our guest, the Fierce Female Founder Kerry Schrader, was not going to let the triple plied bounty of bias stop her from reaching her dreams as a successful founder.

In 2015 Kerry teamed up with her daughter, Ashlee Ammons, and they founded Mixtroz, a tech startup that helps meeting attendees easily mix, meet and mingle with one another; all while helping the event organizer learn more about attendees based on their in-app responses to customized questions.

This dynamic Mother/Daughter team went on to close a $1 million round of funding, making them the 37th and 38th Black Female Founders to ever close a $1M+ round of funding.

A breast cancer survivor and a proud member of Delta Sigma Theta Sorority, Kerry has more than 25 years’ experience positively impacting the human assets of large companies, including Ford, Alcoa, and Sears Holdings Corporation.

To learn more about Mixtroz, please visit: https://www.mixtroz.com/

Watch this fun video to learn how Mixtroz works: https://youtu.be/XE8xseZYN-E

Connect with Kerry and Mixtroz via these social channels:
Twitter: https://twitter.com/mixtroz and https://twitter.com/themillplus
Instagram: https://www.instagram.com/mixtroz/
LinkedIn: https://www.linkedin.com/company/mixtroz/ and https://www.linkedin.com/in/kerryschrader/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/
Think In Color: https://thnk.cc/3rDdzrB

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

00:00 - Andelicious Announcements
06:50 - Meet Fierce Female Founder Kerry Schrader
09:00 - Mixtroz launch story - Human First, Technology Second
13:00 - how Mixtroz found the ideal product development team
21:00 - Mixtroz website tour
32:00 - Kerry was shocked at the high-level of discrimination she faced when she raised her first round of capital
35:00 - being scrappy can only work for so long - you need money, not more mentorship
48:00 - how Mixtroz pivoted to virtual engagement during the pandemic
50:45 - Kerry learns she has breast cancer right after they raised a family and friends round

View Details

Twitter is the best and easiest platform for Startup Founders to build their social capital - with each other and with investors!

Yes Founders – your customers are on Instagram and LinkedIn – that’s where you want your startup's brand to be and where you want to be amplifying the brand and connecting with customers.

But Twitter is where you’re going to meet fellow founders, find the peer support you need and amplify your founder brand.

Grab my Andelicious Advice for leveraging Twitter to:

  • build relationships with investors
  • amplify your Founder brand
  • increase engagement with other founders
  • help journalists find you
  • provide customer service

Connect with me on Twitter here: https://twitter.com/AndeLyons

Thank you for carving out time to up your Founder Game - as YOU do better, your startup will do better.

Cheers!

Ande
https://andelyons.com

PS: Watch the video version here: https://bit.ly/TwitterForFounders

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier – CANVA EXPERT

https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

Did you know knitting sparks creativity and provides mindful rhythmic motions resulting in a more positive state of wellbeing?

Our guest, Kristen Lambert, is the creative visionary behind the knitwear brand Third Piece.

Third Piece started as a passion project for Kristen after being drawn to the uniqueness of a hand knit scarf with which she immediately responded, “I need that!”

What started as a side hustle soon transitioned to something more when the buyers of Henri Bendel and Bergdorf Goodman along with dozens of boutiques came calling to carry Third Piece.

For the next few years, Kristen learned the ins-and-outs of textiles, fibers, and manufacturing, pop-ups and eventually opened up a brick-and-mortar retail location.

While recruiting the talent to craft each handmade piece, Kristen connected with the most inspiring women that wanted to knit Third Piece designs and work with the brand. Each woman had a unique experience of what knitting meant to her.

Inspired by these passionate stories, Kristen expanded Third Piece into DIY Knit Kits and began teaching thousands of people how to knit.

To learn more about Third Piece please visit: https://thirdpiece.com/

Please follow and engage with Kristen and Third Piece via the following social channels:

Instagram: https://www.instagram.com/thirdpiece_/ and https://www.instagram.com/kristenmlambert/
TikTok: https://www.tiktok.com/@kristenmlambert and https://www.tiktok.com/@thirdpiece
LinkedIn: https://www.linkedin.com/in/kristenmlambert/ and https://www.linkedin.com/company/the-third-piece/
Facebook: https://www.facebook.com/TheThirdPiece/
Twitter: https://twitter.com/TheThirdPiece

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #knitwear #sustainablefashion

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifewithAnde
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

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As a teenager our guest, Seattle native Billy Price, suffered a spinal cord injury and became paralyzed from the chest down, losing the ability to move his fingers.

Daily tasks became difficult. Using his creative mind and unyielding spirit, Billy never gave up. He persevered, facing life's challenges with tenacity and determination.

A specific problem Billy had was finding a pair of shoes that he could put on independently and actually be happy and proud to wear. So, as many founders do, he solved that problem and created BILLY Footwear.

Today BILLY Footwear is featured in hundreds of stores, including Nordstrom and Zappos!

Along with his life-long friend and co-founder Darin Donaldson, Billy strives to add value to the lives of others and make a measurable difference in the world, one foot at a time.

To learn more about BILLY Footwear please visit: https://billyfootwear.com/

Connect with BILLY Footwear via these social channels:

Facebook: https://www.facebook.com/billyfootwear
Instagram: https://www.instagram.com/billyfootwear/
YouTube: https://www.youtube.com/c/billyfootwear

Watch my favorite episode of Billy's Open Book Live Stream Series here: https://www.youtube.com/watch?v=kLTYWCaiyOc

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #disabilitypride #footwear

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
TikTok: @andelyons

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Visible Hands Latinx Founders Fellowship: https://vhlx.visiblehands.vc/
Scroobious here: https://www.scroobious.com/

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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As a 30-year champion for Black businesses, our guest, Jill Johnson, is a pioneering voice for inclusive entrepreneurial ecosystems and is creating a new paradigm for the access to capital conversation.

Jill is the co-founder and CEO of the Institute for Entrepreneurial Leadership (IFEL), based in Newark, NJ. IFEL, founded in 2002, is an independent, nonprofit organization that supports economic development through entrepreneurship.

IFEL’s mission is to eradicate the systemic barriers that prevent access to the knowledge, networks, and capital required for entrepreneurial success and wealth creation.

Jill is the driving force behind a new initiative, the Making of Black Angels, to drive diversity and inclusion within the investor ecosystem.

Learn more about IFEL here: https://www.weareifel.org and

Connect with Jill and the IFEL team via these social platforms:
https://www.linkedin.com/company/weareifel
https://twitter.com/weareifel
https://www.facebook.com/weareifel
https://www.instagram.com/weareifel/

You can learn more about WOCONN here:
Be sure to check out Making Black Angels here: https://makingblackangels.org/

If interested, sign up for Intro to Angel Investing sessions (webinar style) here:https://makingblackangels.org/upcoming-events

OR the same content, but at your own pace on the Teachable platform: https://weareifel.teachable.com/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #deiinvestors #makingblackangels

ANDELICIOUS ANNOUNCEMENTS

Black Girl Ventures Pitch Program – Apply to pitch at https://bit.ly/bgvpitch by July 1st
Arlan’s Academy: https://arlansacademy.com/
Startup Station: https://thestartupstation.com/
Elizabeth’s How to Raise a Seed Round: https://docs.google.com/document/d/14N9R1ZNervLjIR4bi5VjfEDkOSDAFclkGMT06kHwbPI/edit
Learn more about Scroobious here:
https://www.scroobious.com/

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

Building a real estate tech platform without a tech background didn't stop our guest from succeeding as a tech founder!

Hassan Riggs is the founder of Y Combinator startup Smart Alto, a National Association of Realtors® Second Century Ventures REACH company, that prequalifies leads and schedules appointments to help Realtors® get an ROI on their lead generation program.

As a former ISA, a current Forbes real estate contributor, and a digital marketer who has sold more than $100 million dollars in products for global brands and startups, Hassan has a proven track record for building stronger relationships through digital marketing and branding.

To learn more about Smart Alto, please visit: https://www.smartalto.com

Please connect with Hassan and Smart Alto via these social platforms:
Facebook: https://www.facebook.com/RealHassanRiggs
LinkedIn: https://www.linkedin.com/in/hassanmayriggs
Twitter: https://twitter.com/hassanmayriggs

Follow Sam Altman here: https://blog.samaltman.com/

00:00 - Andelicious Announcements for Founders
11:00 - Meet Hassan Riggs
14:00 - Change your question, change your startup's life
18:30 - Calendar time vs. Clock time - outstanding advice for founders!
20:43 - starting a business is a risk, but the greater risk is staying in a job that doesn't lead you closer to your purpose
30:00 - how to build a tech platform when you aren't a tech founder
38:00 - shout out and love for the Birmingham AL Startup Community and Ecosystem!
41:30 - lessons from applying to and graduating from Y Combinator
46:00 - clarity is better than cleverness when you're communicating to your team, customers and investors
51:50 - don't let others define what success looks like for you

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #realestatetechnology #startupadviceandstrategies

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

Almost 50 years after the Equal Credit Opportunity Act of 1974, which ended women needing a male co-signer on loans and credit cards, women are still facing discrimination from financial institutions.

Our guest, Lacy Garcia, is the Founder and CEO of Willow, a woman-led, financial technology and guidance platform that empowers women and the underrepresented with education, coaching, and support through every life journey.

Willow's mission is to pioneer the standard of financial care provided to women and transform the way in which financial institutions serve women.

With two decades in the financial sector as a private banker and marketer in financial services, Lacy understands the challenges of meeting the needs of women clients. She founded Willow to provide women with access to the coaching and personalized guidance she wished had been available to her.

To learn more about Willow, please visit: https://www.trustwillow.com/

Watch these videos to learn more about how Willow can help you:
https://www.youtube.com/watch?v=2DzwvKVWjBY
https://www.youtube.com/watch?v=SWZAehtqHjw

Connect with Lacy and Willow on social here:
LinkedIn: https://www.linkedin.com/company/trustwillow/ and https://www.linkedin.com/in/lacy-garcia/
Instagram: https://www.instagram.com/trust_willow/
Facebook: https://www.facebook.com/trustwillow

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com
#womenandmoney #womenempowerment

00:00 - Andelicious Announcements
04:50 - Meet Lacy Garcia - Co-Founder & CEO of Willow
11:38 - you don't need to be an expert to jump into entrepreneurship and solve a problem for customers
14:00 - Willow will provide a free coaching session if you attend the $avvy FILM SCREENING AND FINANCIAL INDEPENDENCE DISCUSSION on June 7th - tap this link to RSVP :
https://gathr.com/events/06ce9c3d/avvy-film-screening-and-financial-independence-discussion
17:00 - how does the Willow platform empower women to take control of their finances?
31:45 - stop focusing on what you don't know and appreciate yourself for everything you DO know!
36:58 - how Lacy got on the TODAY show + other bootstrapping PR advice for founders!
42:00 - perfection is the enemy of productivity - good enough is good enough!

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

ARLAN'S ACADEMY
Everything you need to know about launching a successful business, all in one place.

https://arlansacademy.com/

ELIZABETH YIN - HOW TO RAISE A SEED FUND
https://docs.google.com/document/d/14N9R1ZNervLjIR4bi5VjfEDkOSDAFclkGMT06kHwbPI/edit

SCROOBIOUS
Scroobious empowers founders to create pitches that speak to investors and prepare for their next funding round or accelerator application.

You can learn more by visiting: https://www.scroobious.com/

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier – CANVA EXPERT

https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

There are verified stories of LGBTQ+ members who have been ignored and singled out by potential investors because of their gender identity.

Our guest, Ben Stokes, is on a mission to help create a world that's built on radical inclusivity, where diversity of knowledge and experience is celebrated.

He’s the Founding Partner of Chasing Rainbows, an early-stage investment fund focused on investing in founders who come from underrepresented backgrounds - particularly those from the LGBTQ+ community.

Ben previously founded and ran the virtual networking platform SocialTable, with customers on all 7 continents.

Using his own experience as an LGBTQ+ founder of color, he has been an active angel investor in companies led by diverse founders and has fostered them through an exit or next investment phase.

Please join me on Tuesday, May 31st at 7pm ET to meet Ben and learn how he’s changing the investment landscape for our LGBTQ+ community.

AMPLIFY YOUR STARTUP
While tuning in live, be sure to share your business name, one liner and website in the comment threads during the live show - Ben and I will showcase and celebrate your work in the world !

To learn more about Chasing Rainbows, please visit: https://www.chasingrainbows.vc/

Please connect with Ben via social here:
LinkedIn: https://www.linkedin.com/in/bpstokes/ and https://www.linkedin.com/company/chasing-rainbows-vc/
Twitter: https://twitter.com/rainbows_vc

Venture Capital University: https://venturecapitaluniversity.com/
Elizabeth Yin, Hustle Fund How to Raise A Seed Round: https://docs.google.com/document/d/14N9R1ZNervLjIR4bi5VjfEDkOSDAFclkGMT06kHwbPI/edit

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

diverseinvestor #lgbtqfriendly

00:00 - Andelicious Announcements
04:00 - Founder Circle Hug
07:00 - Meet Ben Stokes
10:00 - Ben's first business SocialTable
12:00 - four ingredients that make a founder successful
18:00 - how one single act of kindness saved Ben's life - Stitch That On A Pillow
21:00 - the best measures of success for your founder journey
24:15 - why Ben created Chasing Rainbows
41:00 - Chasing Rainbows' investment criteria
48:00 - Startout - building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future: https://startout.org/
45:53 - the person who added the most value to Ben's founder and funder journey
56:00 - Ben's mindset advice for founders and investors

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

LINKS FROM SHOW:

Arlan's Academy: https://arlansacademy.com/

Elizabeth Yin's How to Raise a Seed Round
https://docs.google.com/document/d/14N9R1ZNervLjIR4bi5VjfEDkOSDAFclkGMT06kHwbPI/edit

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier – CANVA EXPERT

https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

Turning data into decisions for growth and traction is where many startups stumble.

Our guest, Ahmed Elsamadisi, is the Founder and CEO of Narrator.ai, an innovative platform allowing companies better and quicker access to their critically important data.

Before Narrator, Ahmed was the first member of the data team at WeWork, a team he helped grow to over 40 people. He has also worked as an AI engineer for missile defense systems as well as for self-driving cars.

Narrator allows companies to answer questions about their data in just minutes instead of weeks, using a single 11-column table. Since its founding in 2017, Narrator has helped dozens of companies and graduated from startup accelerator Y Combinator.

To learn more about Narrator, please visit: https://www.narrator.ai/

Follow and connect with Ahmed and Narrator on social media here:

LinkedIn: https://www.linkedin.com/in/elsamadisi/ and https://www.linkedin.com/company/narratorai/
Twitter: https://twitter.com/ae4ai and https://twitter.com/narratorai
https://www.narrator.ai/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestpodcastforstartups #knowyourdata #growyourbusinesswithdata

00:00 - Andelicious Announcements - accelerators; pitch events; founder opportunities
08:00 - Meet Ahmed Elsamadisi - Founder & CEO of Narrator
14:20 - I don't care about the data, I care about making better decisions
27:10 - VC funding advice you rarely hear
33:50 - Pitching to Y Combinator VCs
43:25 - how founders can avoid getting lost in data, resulting in poor decisions
52:55 - If you have found purpose and you're doing it every day - you are crushing it! Stitch That On A Pillow!
55:00 - how Narrator has changed company cultures by helping them ask better, smarter questions
58:00 - how entrepreneurship has changed Ahmed's life for the better

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

View Details

Founders are terrific at investing in their startup’s technology, team, marketing, and product development, but often forget to carve out time and dollars to invest in themselves.

Our guest, transformational speaker, author and leadership coach Lolita E. Walker, teaches founders, busy women and high-performing teams how to embrace the power of a pause and invest in their wellbeing.

During a successful corporate career of nearly twenty years, Lolita thrived as a senior leader who delivered excellence for Proctor & Gamble brands such as Gillette, Braun & Cover Girl.

In 2017 she leaped from the corporate space to entrepreneurship and founded her personal and professional coaching and consultancy, Walker & Walker Enterprises.

Lolita is also a poet, author of both, “The Intersection of You & Change," and "Can We Talk? Letters & Poems to Reclaim a Bolder You,” and she’s the podcast host of Coaching, Cocktails & Conversations.

To learn more about Lolita's remarkable work in the world, please visit: https://lolitawalker.com

Learn more about Lolita's awe*mazing retreat here:
September 2022 Retreat - https://bit.ly/september2022retreat. 4 Days, 8 Experts

Grab copies of Lolita's books here:
The Intersection of You & Change - https://amzn.to/3wEYjyD
Can We Talk?: Letters & Poems to Reclaim A Bolder You - https://amzn.to/3lHk7U6

Be sure to connect with Lolita on social media here:
IG: https://www.instagram.com/heycoachwalker
Twitter: https://www.twitter.com/lolitaewalker
LI: https://www.linkedin.com/in/lolita-e-walker
CH: https://www.clubhouse.com/@heycoachwalker
YT: https://www.youtube.com/channel/UCcj7pMlERV0VW4m0JDp18bQ

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #inspirationforfounders #transformationalspeaker

00:00 - Andelicious Announcements
06:30 - Meet Lolita E. Walker
14:31 - speaking spoken word gospel to your founder soul
19:10 - how to check yourself before you wreck yourself
25:00 - this is why you hire a coach - do not do the founder journey alone
27:35 - how to embrace the pause
37:00 - Reclaim a Bolder You - Lolita's awe*mazing 4-day retreat
42:00 - you need to know 3 of your strengths - how you stand out and why - there's no shame in your game
51:25 - how to recharge when you extend energy to others

CONNECT WITH ANDE ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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Are you uncomfortable picking up the phone and cold calling the key contacts you need to grow your startup or invest in your startup?

Our guest, expert telemarketer, Queen of Conversation, and natural chatterbox, Wendy Harris loves helping people make their conversations count.

Wendy has worked in the sales and communication industry for over 30 years, and now uses this knowledge to train others in telemarketing.

Today she focuses on training others to make their conversations count and increase sales with her business WAG Associates, which she founded in 2005.

Wendy is the author of the Training Handbook “Making Conversations Count – How to Sell Over the Phone,” and she is the host of a wildly popular podcast called “Making Conversations Count.”

To learn more about Wendy's wonderful work in the world, please visit: https://wagassociates.com/

Tune into Wendy's podcast Making Conversations Count here: https://makingconversationscount.studio/Wendy-Harris

Connect and follow Wendy via:

LinkedIn: https://www.linkedin.com/in/wendyannharris/ and https://www.linkedin.com/company/wag-associates/
Twitter: https://twitter.com/wagassoc

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

bestyoutubechannelforstartups #coldcalling #makingconversationscount

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
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ANDELICIOUS RESOURCES:

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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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How do you successfully position your new product in a saturated marketplace that has many options for consumers, lots of demand, and fierce competition?

Our guest, Claire Siegel, Co-Founder and CEO of Flourish, has proven you can find a profitable and sustainable lane in a competitive environment.

She found a sweet spot no one was addressing in the diet and weight loss industry - weight inclusivity – and she created an app for that!

Flourish lifts the burden of navigating the over whelming health and wellness space by welcoming like-minded womxn to an inclusive community that supports and empowers them in every stage of their health journey.

Claire is a registered nutritionist who, after dieting for over a decade, has made it her life’s mission to help womxn ditch diets in favor of a sustainable approach to both physical and mental well-being.

To learn more about the Flourish App, please visit: https://www.weflourish.com/

Connect and follow Claire and Flourish online via these social platforms:
Instagram: https://www.instagram.com/claire_siegel/ and https://www.instagram.com/weflourishapp/
Twitter: https://twitter.com/itsclairesiegel and https://twitter.com/weflourishapp
LinkedIn: https://www.linkedin.com/in/clairehsiegel/ and https://www.linkedin.com/company/weflourishapp/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

amplifyingdiversefoundervoices #startuplife

CONNECT WITH ANDE ONLINE:

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ANDELICIOUS RESOURCES:

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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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Are you considering expanding and scaling your business into the US market?

Our guest, Frances Simowitz, is the founder and CEO of WEVE Acceleration, a virtual accelerator program helping international startups expand and scale in the U.S. market through expert mentorship, targeted curricula and warm introductions to New York's most influential entrepreneurs, investors, and business contacts.

With over 10 years of experience in the startup ecosystem, Frances has helped establish and grow operations in multiple cities such as Boston, Chicago, DC and New York for startups like Sittercity, Startup Institute and now WEVE.

She’s worked with hundreds of entrepreneurs and has established one of the largest entrepreneurial communities in New York City through HackerNest.

To learn more about WEVE, please visit: https://weveacceleration.com

Follow and connect with WEVE via these social platforms:

LinkedIn: https://www.linkedin.com/company/weve-acceleration/
Twitter: https://twitter.com/WEVEAccelerator

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

founderjourneystories #internationalstartups

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
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ANDELICIOUS RESOURCES:

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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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Are you preparing your kids to be financially capable adults?

Our guest, Gayle Reaume, is the Founder of Moolah U, a learning system kids love and a super easy way for parents to get their kids money smart.

Gayle founded Moolah U after noticing that children are often not equipped to manage their money powerfully–now or when they venture out into adulthood.

Through listening to the concerns of parents and understanding the viewpoints of young people, she created a series of real-life and real-money programs that bring the world of money alive for kids.

Moolah U has served thousands of families in raising financially savvy kids through after-school clubs, summer entrepreneur camps, and online parenting courses.

Moolah U’s clever learning system is now embedded in a family financial App that structures hands-on experiences with money, building financial responsibility skills from a young age.

Gayle shares the best founder journey advice and outstanding tips to help your kids... and yourself... be financially capable!

You'll especially love learning about the one-week virtual Entrepreneurship Camp she has for kids! They are focused all day, virtually, for one-week, beginning with ideation and ending with a pitch of their new business - how wonderful is that?!

To learn more about Moolah U, please visit: https://moolahu.com/

To learn more about the virtual Entrepreneurship Camp for Kids, please visit: https://bit.ly/3kcDwv8

Connect with Moolah U on social media here:

FACEBOOK: https://www.facebook.com/MoolahU
TWITTER: https://twitter.com/MoolahU
LINKEDIN: https://www.linkedin.com/company/moolah-u/ and https://www.linkedin.com/in/gayle-reaume-46a1453/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com
#founderjourneyadvice #startupstrategies

ANDELICIOUS ANNOUNCEMENTS and RESOURCES:

From this episode:
BlueSwell: https://blueswell.sea-ahead.com/
SeaAhead: https://sea-ahead.com/
Female Founders Test Kitchen: https://inanutshellconsulting.ac-page.com/monthly-brainstorm-session
EqualityMD: https://equalitymd.com/

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
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TikTok: @andelyons

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Do you have a favorite recipe you’d like to turn into a food business, but don’t know where to start?

Our guest, Alison Elliott, is the founder and CEO of The Farmer Foodie, and she’s sharing her fresh ingredients for launching a food business.

Originally a food blog featuring over 150 healthy, sustainable, plant-forward recipes, Alison created the brand’s initial product called Everything Cheeze, a delicious Cashew Parmesan Alternative.

Everything Cheeze is inherently sustainable with its plant-based organic ingredients and long shelf-life. It is a multi-use product that can be hydrated in 30 seconds and blended into a queso, ricotta, or mac & cheeze sauce.

To learn more about The Farmer Foodie, please visit these links:

The Farmer Foodie (TFF) Website: https://www.thefarmerfoodie.com/
Everything Cheeze Website: https://www.eateverythingcheeze.com/
TFF LinkedIn: https://www.linkedin.com/company/76129355/admin/
Alison's LinkedIn: https://www.linkedin.com/in/alison-elliott-463039114/
Instagram: https://www.instagram.com/thefarmerfoodie/
TikTok: https://www.tiktok.com/@thefarmerfoodie?lang=en
Facebook: https://www.facebook.com/thefarmerfoodies
Pinterest: https://www.pinterest.com/thefarmerfoodie/_created/
Youtube: https://www.youtube.com/channel/UCYDTEGL52G6DKi0Lp-PFt0Q/videos

00:00 - Andelicious Announcements
08:35 - meet Alison Elliott, founder of The Farmer Foodie
17:20 - entrepreneurship began with a lemonade stand and food stand
23:25 - what is woof farming?
https://wwoof.net/ - I learn something new on every episode!
31:00 - Waku Herbal Beverage https://livewaku.com/
34:20 - how do you scale a recipe
41:00 - the story of cashews and how sustainable farming of cashews began
46:50 - why margins are so important to a food company's sustainability and profitability
50:00 - an outstanding food startup marketing strategy
54:00 - packaging advice for food founders
57:40 - meet Brandeis University's Spark Program and SparkTank!
1:02:45 - best advice for sustainable startups

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

bestvideochannelforstartups #veganfoodstartup #sustainablestartup

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

The Startup Station is constantly sharing free resources on how to model and value startups – subscribe to their newsletter. https://thestartupstation.com/

Founders, you’ve pitched to investors, but now it’s time to turn the tables. Meet Our Fund is the ultimate reverse demo day. Join the event for 2 days hearing from, and connecting with, today’s greatest Venture Capitalists. https://meetourfund.com/

Join Jason Calacanis' newest platform Inside.com here: https://inside.com/

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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Having an optimized brain is a competitive edge for founders.

Our guest, Portia Asli, is a licensed engineer and the Founder of Optimyzed Brain, which helps entrepreneurs and executives optimize their brains for peak mental performance.

Optimyzed Brain has a track record of transforming business leaders that were overwhelmed, overworked, burnt out, and sleep-deprived into elite-level performers that thrive during uncertainty and chaos.

Portia has engineered a proprietary Science-Based Brain Optimization System that has enabled business leaders to experience a significant improvement in 8 key areas: sleep & energy, focus & concentration, calm & relaxation, and mental clarity & creativity in less than five weeks.

Want to optimize your brain for peak mental performance? Tap this link to reserve your seat in Portia's free one-hour action-packed masterclass that teaches you how to gain more time by improving mental clarity, increasing concentration, and elevating creativity: https://www.optimyzedbrain.com/masterclass

To learn more about Optimyzed Brain, visit their website: https://www.optimyzedbrain.com

Please connect with Portia and Optimyzed Brain via LinkedIn:
https://www.linkedin.com/in/portiaasli/
https://www.linkedin.com/company/optimyzedbrain/

00:00 - Andelicious Announcements
08:00 - meet Portia Asli and Optimyzed Brain
16:00 - how COVID hindered founders' brains
26:00 - how Optimized Brain works
35:00 - how the environment effects your brain performance
37:30 - best tips for taking Vitamin D for brain optimization
47:20 - outstanding founder journey advice
50:38 - how neuroplasticity can help you be more confident, calm and on top of things.
57:00 - how Optimyzed Brain helps neuro divergent brains

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

buildaresilientbrain #optimizeyourbrainforpeakperformance #bestpodcastforstartups

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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How can a 29-year old founder run her startup from a bomb shelter in Kyiv?

Our guest, Alyona Mysko, joined us LIVE from Ukraine to share her startup stories and show us how we can support Ukrainian entrepreneurs.

She’s the Founder and CEO of Fuelfinance, a cloud-based financial department. They do your spreadsheets, graphs, and automations. You get P&L, Cash Flow, Financial Projections, Plan/Fact, Unit Economics, and peace of mind. All in Google Spreadsheets.

Alyona shares stories from the front lines, including how

• she's running her startup from a bomb shelter
• Ukrainian businesses are adapting to the new reality
• Fuelfinance is helping Ukraine right now
• the company created a crisis financial plan for clients and themselves prior to the war starting
• the team chatted 24/7 during the first week of the war to ensure that every team member was safe
• relocated their team from Kyiv during the first week
• they sourced a bulletproof vest and armored car for one of their colleagues who joined the Ukrainian army
• they continue to build Fuelfinance during wartime

Please support Alyona and her startup by visiting: https://fuelfinance.me?utm_source=PR&utm_medium=podcast&utm_campaign=spring2022_PR_podcast&utm_id=5

Watch the video on the home page - it's outstanding and fun!

Please support Ukrainian Entrepreneurs here: https://www.uabusiness911.co/

Connect with Alyona and Fuelfinance via these social platforms:
LinkedIn: https://www.linkedin.com/in/alyona-mysko-%F0%9F%87%BA%F0%9F%87%A6-39039766/ and https://www.linkedin.com/company/fuelfinance/
Twitter: https://twitter.com/fuelfinance_
Instagram: https://www.instagram.com/fuelfinance/?hl=en
Blog: https://fuelfinance.me/blog/
Facebook: https://www.facebook.com/fuelfinance

00:00 - Slava Ukraini!
05:00 - meet Alyona Mysko and learn why she will not leave Kyiv
07:00 - why Alyona left corporate finance for the founder journey
10:00 - meet Fuelfinance - outstanding explainer video example
17:00 - how the company created a crisis financial plan for clients and themselves prior to the war starting
21:00 - staying in touch with team members during the first few hours and days after Russia invaded Ukraine
27:00 - the team members funnel 70% of their salaries to the war efforts
32:00 - one of the key strengths of female founders
37:00 - how you can support Ukrainian businesses via this link: https://www.uabusiness911.co
44:00 - here's how you can spend in Ukraine: https://spendwithukraine.com/
48:00 - how a daily regime and staying productive helps manage the horrors of war
54:00 - what the future looks like for Fuelfinance

I’m so grateful you carved out time to tune in and grab the gems from our fierce Ukrainian female founder while encouraging her and her team to keep providing their services from the middle of a war zone.

Ande ♥
https://andelyons.com

Ukrainianstartups #UkrainianEntrepreneurs #StandWithUkraine

CONNECT WITH ME ONLINE:
https://andelyons.com
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TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Is fundraising for your startup causing daytime stress and nighttime terrors?

Our guest, serial entrepreneur and seasoned investor Ben Jen, is here to help ease your fundraising journey with his insights and advice.

Ben is the Founder and Managing Director of Ben Jen Holdings, a venture capital and private equity firm dealing with companies in various tech and business fields.

Ben Jen Holdings has completed investments in over 200 companies, from Pre-Seed to Series C rounds, with a proven track record of successful exits.

The company provides consultancy to startups and participates in many startup competitions, and it has worked closely with many High School startups, providing guidance and advice to them on a regular basis.

Ben is an active volunteer and mentors several aspiring entrepreneurs through the Diamond Challenge, MicroMentor, Empire State Development, and Venture for America.

He is actively seeking new deals and investments to pursue throughout the New England and Greater New York City area.

Please tap this link to learn more about Ben Jen Holdings: https://www.benjenholdings.com

Connect with Ben and follow Ben Jen Holdings via these social platforms:

LinkedIn: https://www.linkedin.com/in/benjenonline
Twitter: https://twitter.com/bjen07921
Instagram: https://instagram.com/benjenholdings

Purchase Lean Startup by Eric Ries here: https://amzn.to/3jXDSWg

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
https://andelyons.com

CONNECT WITH ANDE ONLINE:

https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Serial and social entrepreneur Ronald Mugaiga has a powerful, purpose-driven mission for his Ugandan startup, Ecomak Recyclers.

To build eco-friendly products solving waste pollution, poverty and unemployment while mitigating climate change and creating jobs for marginalized women and youth.

Ecomak Recyclers is a social enterprise developing eco-friendly, durable and long-lasting building plastic bricks and blocks from post-consumer plastic waste using a chemical free and energy saving extrusion technology.

The plastic bricks are an affordable alternative to conventional bricks, and they solve the challenges of plastic pollution, unemployment, poverty and indecent housing.

Ecomak’s plastic bricks and blocks are 2 times stronger and larger than the conventional bricks, have zero breakages once used, require low maintenance, do not rot, are termite resistant and are 30% cheaper than the conventional concrete and clay bricks.

Ronald holds a BS in Biosystems Engineering, a Diploma in Environmental Management and was a Finalist for the Social Shifters Global Innovation Challenge under the Climate Category in September 2021, a Speaker at the Social Enterprise World Forum, 2021, and nominated in the Top 40 under 40 by New Vision, the leading newspaper in Uganda.

To learn more about Ecomak Recyclers, please visit: https://www.ecomakrecyclers.com

Please connect with Ronald and Ecomak Recyclers via these social channels:

LinkedIn: https://www.linkedin.com/in/mugaiga-ronald-2a9a35164/ and https://www.linkedin.com/company/ecomak-recyclers
Twitter: https://www.twitter.com/ecomak_recy

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Looking stylish and fashionable doesn’t have to end after you reach 45!

Our guest, serial entrepreneur Janice Ozguc, is the Co-Founder of VNV – a curated, fashion marketplace that solves for fit, style and easy discovery for the modern woman whose desire to look great has not changed even though her body and fashion preferences have.

Frustrated by the lack of stylish clothing for women over 45, Janice (a Baby Boomer) and her co-founder Rachel Stevens (a millennial) teamed up and launched VNV on 2/2/22, and the platform is soaring.

Janice is a proven technology executive and entrepreneur, with a strong track record for driving business development, marketing and sales efforts from start-ups to Fortune 500 companies.

She mentors entrepreneurial students at Harvard University and has been an Entrepreneurial Fellow for Boston University’s Entrepreneurial program, where she mentors students at all stages of developing a company.

To learn more about VNV, please visit: https://www.shopvnv.com/

Connect with Janice and follow VNV on social here:

LinkedIn: https://www.linkedin.com/in/janiceozguc/ and https://www.linkedin.com/company/shopvnv/
Instagram: https://www.instagram.com/shopvienvie/
Facebook: https://www.facebook.com/shopvienvie

00:00 - meet serial entrepreneur Janice Ozguc
05:00 - undergrad in art history, masters in electrical engineering, designing superconductors to fashion design - Janice has an awe*mazing lived experience!
15:00 - fashion founders supporting fashion founders - woo hoo!
29:30 - love the story that inspired the name VNV
33:00 - VNV's customer acquisition strategy and social media strategy
39:00 - VNV helps women 45+ to camouflaged and accentuate through their fashion marketplace
44:00 - outstanding advice for identifying a startup's runway requirements
51:00 - fastest ecommerce launch ever! From ideation to fully launched: 9 months.
53:15 - listen to your customers and give them what the want. STITCH THAT ON A PILLOW!
54:00 - how emerging fashion designers can be carried on VNV
58:35 - best mindset hack for first-time founders to help them stay confident

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Our guest, Nicole Homer, is Co-founder and COO of biotech startup Hx Innovations, where they are transforming biomechanics technology into a portable camera to enable coaches and trainers to collect human movement analytics to individualize training programs, determine levels of fatigue, enhance return to play protocols, and safeguard against foot and ankle injuries.

Nicole drives the mission, vision, and direction of the company; creating and implementing business operations strategies; forming strategic alliances and partnerships; and analyzing our performance for scalability and growth.

Nicole has created and implemented operational and compliance processes for top performing international companies and has 8 years of military supply chain and logistics experience through her service in the US Marine Corps.

To learn more about Hx Innovations, please visit: https://www.hxinnovationsinc.com/

Connect with Nicole and follow Hx Innovations via these platforms:
LinkedIn: https://www.linkedin.com/company/hx-innovations-inc/ and https://www.linkedin.com/in/nicole-m-homer-mba-10376b7/
Twitter: https://twitter.com/HxInnovationsde
Instagram: https://www.instagram.com/hx_innovations/

Nicole shares an abundance of founder gems!

00:00 - meet Nicole
04:00 - how serving her country as a US Marine supply chain and logistics expert helped prepare Nicole for the founder journey - get the job done!
07:30 - why Nicole became an entrepreneur - without struggle there is no progress
12:40 - meet Hx Innovations - you'll love the story behind the name!
24:00 - proving a bio tech startup MVP
27:50 - filing patents for a biotech startup - hire an IP attorney!
32:00 - how a biotech startup can find grants for non-dilutive capital
38:20 - best SOPs and Policies advice for startups so they're prepared to scale
44:30 - best advice for building a startup with a spouse
50:00 - outstanding founder mindset strategy - inspired by Nicole's Mom and Grandmother

FAVE Nicole quotes: without struggle there is no progress; we didn't know what we didn't know; give folks the grace to grow into where they need to go; create an I Love Me Wall; what else am I capable of... pure deliciousness! ♥

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Are you tired and discouraged from cold calling investors?

Our guest, Eleanor Haglund, is the Founder of Allianse, a platform that provides a warm introduction to investors.

The Allianse platform connects investors to vetted founders in an unbiased way both through search and tailored recommendations.

Entrepreneurs get introductions to capital aligned with their mission and investors get early access to (and the ability to follow the journey of) startup deals they might otherwise miss.

Allianse also provides founders with peer-to-peer community groups to help accelerate their learning while growing their business.

Eleanor earned her MBA at Columbia University, was an inaugural member of the Innovation Scholars Program in Project Olympus and won awards in several start-up competitions like the Columbia Venture Challenge and Hack-a- Startup.

To learn more about Allianse visit https://www.allianse.com/

Connect with Eleanor and follow Allianse on these social platforms:

Twitter: https://twitter.com/eleanorhaglund and https://twitter.com/StartupAllianse
LinkedIn: https://www.linkedin.com/company/startupallianse/ and https://www.linkedin.com/in/eleanor-haglund/
Facebook: https://www.facebook.com/StartupAllianse/

Here's the book Eleanor mentioned: Humanocracy by Gary Hamel: https://amzn.to/3KheGWC

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

CONNECT WITH ME:
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Is it possible to build a global platform for media production and creatives, raise two rounds of capital and lead a fully remote team at the age of 22 and without a high school degree?

Our guest, Jonas Ngoenha, says YES YOU CAN!

He’s the Co-Founder & CEO of Beazy, a SaaS-enabled marketplace for content production based out of Switzerland and Mozambique.

A photographer, freerunner, and a high-school drop-out, Jonas is proving that you can’t let the world define your founder journey.

Launched in 2018, Jonas and the Beazy team help companies find the creatives, equipment, and locations they need for their photo/video productions and give them collaborative tools to manage everything.

Beazy has worked with great companies such as Zalando, Bolt, Pinterest, Delivery Hero, Babbel, SellerX, GetYourGuide, Bombinate and many more. They currently have a growing community of over 5000 creatives in 150+ cities in 50+ countries.

To learn more about Beazy, please visit: https://www.beazy.co/ - use Discount Code: BzyDemo to receive 10% off your first project!

Here's the link to Jonas' video re: scraping LinkedIn for specific contacts, especially fundraising: https://www.youtube.com/watch?v=TMnOeSmruC4

Connect with Jonas and Beazy on social:
LinkedIn: https://www.linkedin.com/company/beazy/ and https://www.linkedin.com/in/jonas-ngoenha/
YouTube: https://www.youtube.com/channel/UCqRFJIejSPlsCmJDIQR8Glw
Instagram: https://www.instagram.com/beazy.co/ and https://www.instagram.com/jonas.ngoenha/

How to calculate the LTV/CAC Ratio

00:00 - meet Jonas
05:00 - freerunner journey stories
12:00 - how the academic career parents reacted when Jonas dropped out of high school
16:00 - meet Beazy.co
18:30 - big hairy audacious idea vs. reality
20:37 - your idea doesn't matter unless you execute on it
23:00 - success is not a straight line
34:00 - Scroobious! https://bit.ly/SLSScroobious
38:00 - how Beazy works
42:45 - how to calculate the LTV/CAC ratio
48:50 - building community from day one
52:45 - best HubSpot testimonial EVER

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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What happens when a woman civil engineer decides to change the minority landscape in the construction industry?

She builds an app that easily and instantly connects top-rated minority subcontractors and job seekers with construction contractors!

Our guest, serial entrepreneur Angela Sanchez, is the CEO and Co-Founder of Merge-Tek - a social enterprise for construction stakeholders to discover, connect and track compliance for services from minority owned businesses.

She is also the Founder and CEO of Artyfactos, a sustainable and ethically responsible jewelry business that offers pieces made from 100% recycled natural materials like orange peel and fruit and tree seeds.

Angela has more than 18 years experience in the construction industry holding management positions for multi-million-dollar projects with/for the government. She was also Program Manager for Babson Entrepreneurship Ecosystem Program for Manizales Mas, an action research project to develop the entrepreneurial capacity in Manizales - Colombia.

Born in Bogota, Colombia, Angela holds a degree in Civil Engineering from Pontifical Xaverian University and an MBA from Babson College, and she’s Mom to 3 wonderful girls.

To learn more about Merge-Tek visit: https://www.merge-tek.com/
To learn more about Artyfactos, visit: https://artyfactos.com/
To learn about the rapid prototyping app called Marvel, visit: https://marvelapp.com/

Connect with and follow Angela via these social platforms:
Instagram: https://www.instagram.com/angiesanchez.io/ and https://www.instagram.com/merge.tek
Twitter: https://twitter.com/angelasanchezc and https://twitter.com/MergeTek
Linkedin: https://www.linkedin.com/in/angela-sanchez-mba-433a89b/ and https://www.linkedin.com/company/merge-tek/
YouTube: https://www.youtube.com/channel/UCRbJ8KSFKwaG1nl5YaQTg-w?view_as=subscriber

00:00 - meet Angela!
16:00 - how the idea for the Merge-tek app came to Angela
20:45 - the problem Merge-tek solves for the estimators at general contractors
25:00 - Angela's advice for developing the wireframe prototype for an app
31:30 - proving the value prop for a construction tech app
35:30 - helping the small construction subcontractors build their business acumen through online education
53:45 - going into trade schools after high school is just as valuable as getting a 4-year college degree!
56:00 - how entrepreneurship has served this civil engineer and Mom of 3 girls

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Can you actually make a living as a writer, while making an impact?

Our guest, Javacia Harris Bowser, is an award-winning freelance journalist and the founder of See Jane Write, which a friend of hers once called “the Sisterhood of the Traveling Pens.”

See Jane Write is a website and community for women who write and blog that Javacia founded in 2011 in her hometown of Birmingham, Alabama.

Her newly released book, Find Your Way Back, is a collection of essays that demonstrate how Javacia used writing to achieve some of her wildest dreams such as being a public speaker, having her own column, and being her own boss. The book also explores how writing, self-love, and faith helped her overcome her worst nightmare: a cancer diagnosis in 2020.

Today, See Jane Write serves and brings together women from across the country and around the world. Named one of Birmingham’s Top 40 Under 40, Javacia believes we can all write our way to the life of our dreams.

To learn more about See Jane Write and join this fab community, please visit: http://seejanewritebham.com/

Tap this link to order your copy of Find Your Way Back: https://amzn.to/35C148X

Connect with Javacia via these links:

LinkedIn: https://www.linkedin.com/company/seejanewrite/ and https://www.linkedin.com/in/javaciaharrisbowser/
Instagram: https://www.instagram.com/seejavaciawrite/
Twitter: https://twitter.com/seejavaciawrite

00:00 - meet Javacia!
06:50 - I've been writing since I could sit up - Javacia's writing origin story
12:00 - See Jane Write's origin story
19:10 - how to cultivate community
28:00 - just write, just write, just write - your bad will get better and your good will become great.
29:15 - how to get your writing picked up by publications
33:00 - how Javacia's cancer diagnosis inspired her book, Find Your Way Back
38:00 - how you can use scripting to help you with your writing and your dreams
45:00 - Javacia's advice for self-publishing your book
51:55 - apply for grants to support your writing!
53:11 - YOU. ARE. NOT. YOUR. WORK. Stitch That on a Pillow!

Ande ♥
https://andelyons.com
#writingforincome #writingforimpact

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Until we change who writes the check, we can’t change who receives the check.

In 2016 our guest, Senofer Mendoza, Founder and General Partner of Mendoza Ventures, launched her purpose-driven venture capital firm to address the funding gap in pre-seed investment.

Mendoza Ventures is an early and growth stage Fintech, AI, and Cybersecurity venture investing in areas where they have deep domain expertise, using a proven due diligence model.

The firm focuses on diversity as playing an important role in its investment decisions, and roughly 75% of their portfolio consists of startups led by immigrants, people of color, and women.

With a strong background in enterprise sales and hospitality design, Senofer is a published author, innovator, and thought leader in the technology, startup, and VC space with a passion for equity and diversity.

We covered a lot of ground during this delicious conversation, so be ready to take notes!

To learn more about Mendoza Ventures, please visit: https://mendoza-ventures.com/

Connect with Senofer and follow Mendoza Ventures via these social platforms:
LinkedIn: https://www.linkedin.com/in/senofermendoza/ and https://www.linkedin.com/company/mendoza-ventures/
Instagram: https://www.instagram.com/senofermendoza/ and https://www.instagram.com/mendozaventures/
Twitter: https://twitter.com/MendozaVentures

The Capital Network provides Fundraising Education for ALL Founders: https://thecapitalnetwork.org/

Heartfelt thanks to Marie Meslin, President of The Capital Network for these helpful links:
Accredited Investor Requirements: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/updated-3
VC University: https://nvca.org/education/vc-university/

00:00 - meet Senofer Mendoza!
09:00 - Senofer's origin story
17:00 - how Mendoza Ventures walks their talk about investing in diverse founders
25:00 - investor education is key
29:30 - what Mendoza Ventures learned from their first fund
31:20 - help or get out of the way - STITCH THAT ON A PILLOW
36:40 - Mendoza sees the VC landscape as collaborative, not competitive
40:21 - best advice for diverse founders raising capital
43:00 - Mendoza Venture's due diligence process
45:30 - the number 1 character trait a founder must have to succeed
48:00 - how Senofer dissolved the mindset block that was preventing her from succeeding with her fund.
50:10 - Senofer's favorite quote: When I dare to be powerful, to use my strength in the service of my vision, then it becomes less important whether or not I am afraid. ~ Audre Lorde

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

femalefunder #fundingdiversefounders #fundingdiversetechstartups

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Are your thoughts preventing you from successfully leading your startup?

Our guest, Chana Mason, understands how negative thoughts can hold us back from success.

A gang of armed men broke into Chana’s childhood home in Bogota, Colombia, and held her family hostage. Her family miraculously fled to Miami, but 5-year-old Chana’s sense of safety was decimated.

Two decades later, Chana still dealt with PTSD, anxiety, and depression. To heal herself, she dove into a journey to rediscover her peace and joy.

She’s learned from the world’s top experts on the human mind and uses her gift for turning complex ideas into easy-to-access tools for transformation.

Through her straight talk, open heart, and addictive joy, Chana helps thousands clarify their vision, shift beliefs getting in their way, and manifest their dreams.

Chana lives with her family in the funky Nachlaot neighborhood of Jerusalem and works with individuals and communities around the world.

Please join me on Tuesday, March 15th to meet Chana, hear her remarkable stories, and learn how you can shift your mindset for success.

Tune in live, leave a comment and you’ll be automatically entered to win a special free giveaway that will add value to your founder journey!

Learn how to escape negative mental chatter, shift stress, and calm anxiety simply with pen and paper. Gain insights to improve daily interactions with family, friends, and colleagues. Learn to quickly transform stress and anxiety into peace and compassion.

Inner Voices is packed with easy-to-use tools to:

  • Identify the thoughts distressing you.
  • Tune-in to your body’s signals.
  • Shatter the limitations holding you back.
  • Build a supportive, compassionate mindset.
  • Expand your capacity for transformation.

To learn more about how Chana serves the world, please visit: Website: https://chanamason.com/

Here are links to Chana's books:

Inner Voices: https://amzn.to/35F9GvX
Hold That Thought: https://amzn.to/3MGVAKU

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Entrepreneurship isn’t just for adults.

Our guest, Ayele Shakur, is the CEO of BUILD.org, a national nonprofit whose mission is to use entrepreneurship to ignite the potential of youth from under-resourced communities and propel them to high school, college, and career success.

BUILD’s unique program offers students a four-year entrepreneurship experience designed to reinforce the Common Core, develop 21st Century Skills and motivate student engagement in school.

Starting in 9th grade, BUILD students work with their peers and community mentors to develop business ideas, pitch to funders, and launch real businesses.

Ayele brings over three decades of experience as an innovator in urban education. A veteran classroom educator, she taught for 11 years in the Los Angeles area and in the Boston Public Schools, and her writing has also been featured in The Hill, WBUR, Commonwealth, and Entrepreneur Magazine.

To learn more about BUILD visit: https://build.org/
To donate to BUILD: https://build.org/donate/
Educators - learn more here: https://build.org/programs/
To volunteer at BUILD: https://build.org/volunteer/
To mentor at BUILD: https://build.org/mentor/

Connect with Ayele and follow BUILD here:
LinkedIn: https://www.linkedin.com/company/build/ and https://www.linkedin.com/in/ayeleshakur/
Twitter: https://twitter.com/BUILDNational https://twitter.com/ayeleshakur
Instagram: https://www.instagram.com/buildorg/
Facebook: https://www.facebook.com/BUILD.org
YouTube: https://www.youtube.com/c/BUILDorg

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

youthentrepreneurship #BuildGenE #futureleaders

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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When you feel good, you can take on the world!

Our guest, Brittany Driscoll, is the Co-Founder and CEO of Squeeze, a way better massage experience from the founders of Drybar. In fact, she was the person who took DryBar from $30M to more than $100M in revenue.

Squeeze’s revolutionary app-based booking and payment platform makes scheduling, paying, tipping, and rating easy, peasy, so you simply float out with the ability to tip and rate your therapist at your leisure.

You can personalize services giving you control over everything from pressure to in-room settings like lighting and sound to create the ideal indulgent atmosphere for a truly holistic massage.

As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a deep passion for supporting other women in business and has become a thought-leader in her community.

To learn more about Squeeze, visit: https://www.squeezemassage.com/

To learn more about the Squeeze franchise opportunity, visit: https://www.squeezemassage.com/franchising

Connect with Brittany and Squeeze online via:
LinkedIn: https://www.linkedin.com/in/brittany-driscoll-59157a5/ and https://www.linkedin.com/company/squeeze-massage/
Twitter: https://twitter.com/squeezemassage
Instagram: https://www.instagram.com/squeeze/

00:00 - Meet Brittany!
11:35 - the best business ideas come out of personal necessity
12:00 - meet Squeeze Massage
14:30 - funding a capital intensive, asset-based and tech based startup
19:20 - when you have the right team, anything is possible! STITCH THAT ON A PILLOW
33:30 - what you need to know about customer acquisition costs - CAC
38:00 - find out how this newly launched brick + mortar + app startup kept the business alive after the pandemic hit
41:50 - what you need to know when recruiting franchisees - a franchise is a business in a box!
53:40 - how entrepreneurship has served Brittany, personally and professionally
55:30 - people do not buy goods and services, they buy relations, stories and magic. A fave Seth Godin quote

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Turbulent times will happen when you're scaling a startup.

Are you prepared? How do you lead when your startup’s growth slows, plateaus, or even declines?

When turbulence hits, you must know how to communicate effectively with your team, investors, customers… AND manage your own turbulent internal dialogue!

Our guest, Monique Maley, is a CEO, serial entrepreneur, and angel investor. In 2011 she founded Articulate Persuasion, her third entrepreneurial success and a company that cultivates authentic and influential leaders.

As a classically-trained actor with more than a decade spent in the theater and film industries, Monique offers her clients unique insight into influential communication.

She leverages her actor’s toolkit and entrepreneurial experience to mentor leaders with a distinctive approach that emphasizes adaptability, impactful communication, and connection with others.

Monique’s clients include Fortune 500 companies, complex government-funded organizations, and scrappy startups from around the world.

To learn more about Monique and Articulate Persuasion, visit:
http://articulatepersuasion.com/

Connect with Monique on social here:
LinkedIn: https://www.linkedin.com/in/articulatepersuasion/
Twitter: https://twitter.com/moniquemaley

Purchase a copy of Monique's book here: https://amzn.to/3HkDCud

00:00 - meet Monique!
08:00 - how being an actor best prepared Monique for entrepreneurship
13:00 - what does turbulence look like when it shows up in a startup
16:00 - best leadership advice for first-time founders - time to leave the employee mindset behind and step into your founder/owner role
20:00 - it’s not about being in charge; it’s about taking care of the people in your charge. STITCH THAT ON A PILLOW!
24:00 - the best reason why founders need a mentor and/or a board of advisors - do not rely on your team members.
30:30 - create an environment where folks feel valued and trusted; avoid creating a "family" environment.
37:20 - communication is always a dialogue - it's the responsibility of the communicator to be understood.
41:42 - understand your employees from day 1 - what makes you feel valued; how do you like to receive bad news; etc.
52:50 - how founders can best lead their investors
1:03:45 - mindset hack: replace the word inadequate with a less harsh inner dialogue - how was I unprepared for this or what thought process was holding me back.

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Preparing our future founders and leaders with meaningful internships is a gift that keeps on giving.

Our guest, Fredrik van Huynh, is an award-winning Swedish-Cambodian Entrepreneur, and the Co-Founder of Absolute Internship, a leading global internship program matching university students with internships in-person and remote at top companies around the globe.

Since 2009, Absolute Internship has helped over 5,000 students with more than 800 corporate partners in world-class cities including Barcelona, Beijing, Hong Kong, Lisbon, London, Madrid, Paris, Shanghai, Singapore, Stockholm and Tokyo.

While developing marketable skills for future employment, the program empowers interns to step outside their comfort zone, explore new cultures and gain a global perspective that employers all around the world increasingly seek and value.

To learn more about Absolute Internship visit: https://absoluteinternship.com.

Connect with Fredrik and Absolute Internship via these social platforms:

LinkedIn: https://www.linkedin.com/in/fredrikvanhuynh/
Twitter: https://twitter.com/fvanhuynh and https://twitter.com/AbsoluteInterns
Instagram: https://www.instagram.com/freddievanhuynh/ and https://www.instagram.com/absoluteinternship/

Grab a copy of Barbara Corcoran's book Shark Tales: How I Turned $1,000 into a Billion Dollar Business here: https://amzn.to/3BCoGpG

00:00 - Meet Fredrik van Huynh!
08:00 - Fredrik's awe*mazing origin story
20:55 - why bootstrapping is key for a startup's success
22:20 - the real story behind proving value prop
25:25 - you have to believe in what you're doing
37:35 - how Fredrik know when his startup became profitable and sustainable
39:20 - let the work do the talking - Stitch That On A Pillow
43:00 - balancing scaling with maintaining a lean startup
51:00 - it doesn’t matter what your background is, you can do anything you want in the world
1:01:57 - how Fredrik responded when a private equity firm offered to by his business

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

internationalinternships #founderjourneyadvice

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Conversion rate optimization is a valuable tool in a startup’s took kit. Especially for eCommerce sites.

It helps you dive deep into your key audience and identify what language or messaging best speaks to their needs, resulting in greater customer conversion and retention.

Our guest, AJ Davis, is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

To learn more about how the Experiment Zone can help your startup grow, please visit: https://experimentzone.com/

Follow and connect with AJ and the Experiment Zone on social:

LinkedIn: https://www.linkedin.com/in/ajdavisatx/
Twitter: https://twitter.com/ExperimentZone_
Facebook page: https://www.facebook.com/StartupInsightsPodcast
Instagram: https://www.instagram.com/ajdavis_atx/
Youtube: https://www.youtube.com/channel/UCJMkmKk6Rw6s5pLRnMgnV6w
Pinterest: https://www.pinterest.com/startupinsights/

00:00 - meet CRO specialist AJ Davis!
07:30 - AJ's pre-entrepreneurship story
14:00 - how AJ launched Experiment Zone AND turned her employer into the first customer
22:10 - what is conversion rate optimization
25:30 - how Experiment Zone helps you convert visitors into customers and retain those new customers
29:10 - If we just test red button or blue button, we don’t learn a lot about our customers.
34:15 - how to use your Shopify analytics to improve your conversion rate optimization
40:40 - why hiring a CRO specialist will help your startup grow faster
43:25 - advice for diluting bro culture dynamics
48:50 - why framing everything as an experiment will help you fail faster

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com

croforstartups #conversionrateoptimizationforstartups

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Newly minted founders need to quickly build credibility and social capital while building their business.

Our guest, Brandy Whalen, is the co-founder of Kitcaster, a podcast booking agency that books podcast interviews for funded start-up founders, entrepreneurs with exits, and C-suit execs.

Brandy’s passion is helping people quilt together patches of their personal, professional, and visionary journey to create a compelling story… and then amplify that story through guest appearances on aligned podcasts.

To learn more about Kitcaster, visit: https://kitcaster.com/

Here's the link to Kitcaster's FREE PGL listing: -- https://kitcaster.com/pgl/

Follow and connect with Brandy and Kitcaster via these social channels:
Facebook: https://www.facebook.com/kitcasterpod
Instagram: https://www.instagram.com/kitcaster/ and https://www.instagram.com/brandywhalen/
Twitter: https://twitter.com/kitcasterpod and https://twitter.com/brandywhalen
YouTube: https://www.youtube.com/channel/UC6WQJWdKWHaDimq3W2Jy6Cw
LinkedIn: https://www.linkedin.com/company/kitcaster/mycompany/ and https://www.linkedin.com/in/brandy-whalen/

Live comments links:

Aristotle: askaristotle.co
Cartera: https://www.paycartera.com/
Arielle for Africa: https://www.arielleforafrica.com/
Connect with Rebecca Moore on LinkedIn: https://www.linkedin.com/in/rebeccareynoldsmoore/ and visit http://www.inanutshellceo.com

Loom - video messaging: https://www.loom.com/

00:00 - meet Brandy Whalen
05:00 - motherhood and parenthood must be represented on LinkedIn
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
11:00 - founders - don't do this or you will burn out fast
19:00 - why podcasts bring unique stories to life
23:00 - meet Kitcaster and learn how they proved value prop and implemented customer acquisition
35:00 - how Kitcaster creates podcast campaign strategies for clients
40:00 - FREE Podcast List - woo hoo!
42:40 - the podcast pitch breakfast sandwich
47:30 - Kitcaster's vision
52:30 - Brandy's founder journey and mindset hack advice
57:52 - this episode's winner!

Ande ♥
http://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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Sometimes we think the safest path when confronting hard things is avoidance – “I don’t want to talk about it!”

What if I offend the other person? What if they challenge my beliefs? What if I ruin a relationship?

Our guest, renowned speaker, author, and equity consultant Dr. Nancy Dome, co-founded Epoch Education in 2014 to provide leaders in education and business with accessible professional development in diversity, inclusion and belonging, and equity.

In her book Let’s Talk About Race (And Other Hard Things), Dr. Dome provides a framework to recognize feelings, interrupt flawed patterns, and repair relationships.

As an educator for nearly three decades, Dr. Dome taught in the juvenile court and community schools teaching our most vulnerable students and has served as a Distinguished Teacher in Residence and faculty member at California State University San Marcos.

Please join me on Friday, February 11th at 12pm ET to meet Dr. Dome, hear her startup stories, and learn how conflict is normal, survivable, and you don’t need special skills or experience to navigate it—you just need practice.

AMPLIFY YOUR STARTUP
While tuning in live, be sure to share your business name, one liner and website in the comment threads during the live show – Dr. Dome and I will showcase and celebrate your work in the world LIVE - cheers!

Learn more about Nancy and her remarkable work in the world: https://www.drnancydome.com/
Connect with Nancy via:
LinkedIn: https://www.linkedin.com/in/nancydome
Twitter: https://twitter.com/NancyDomeEdD

Purchase Let's Talk About Race (And Other Hard Things) here: https://amzn.to/3uFw3v1

00:00 - meet Dr. Nancy Dome!
06:00 - when Nancy's employer required everyone to reapply for their jobs, Nancy said NO.
12:00 - how Nancy launched Epoch Education with her twin sister
14:00 - that's why I left education and formed a for profit business - I was tired of being poor and I was tired of struggling financially
23:00 - what called Nancy to write Let's Talk About Race and Other Hard Things
30:00 - female founders: instead of "face slapping" someone, do this instead - RIR - Recognize * Interrupt * Repair
37:00 - why compassionate dialogue is so important
37:35 - the reason we talk about people is because we don't talk to people - BOOM
44:00 - every position matters, and every role counts - STITCH THAT ON A PILLOW!
46:55 - how to hold people accountable using Nancy's protocol
54:00 - Nancy's favorite mindset hack for founders

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Raising businesses and babies at the same time can take a toll on ParentPreneurs! Especially Black ParentPreneurs.

James Oliver, Jr. is CEO of the ParentPreneur Foundation, which empowers Black ParentPreneurs to succeed at entrepreneurship so they may leave a legacy for their beautiful Black children.

As a parent of twins who were born prematurely and weighed only two pounds each, two days before he started a tech accelerator, James has a deep understanding of the challenges facing Black ParentPreneurs.

James is also the founder of WeMontage.com, which turns your photos into repositionable wallpaper, and the author of The More You Hustle, The Luckier You Get: You CAN Be a Successful ParentPreneur. Grab a copy here: https://amzn.to/3Hr6rpw

Join the Black ParentPreneur Foundation here: https://www.parentpreneurfoundation.org/
Donate to the Black ParentPreneur Foundation here: https://opencollective.com/parentpreneur-foundation/contribute

Connect with and follow James and the Black ParentPreneur Foundation here:
LinkedIn: https://www.linkedin.com/company/parentpreneur-foundation/ and https://www.linkedin.com/in/james-oliver-jr/
Twitter: https://twitter.com/parentpreneurF
Instagram: https://www.instagram.com/parentpreneurfoundation/
TikTok: https://www.tiktok.com/@parentpreneurfoundation
Facebook: https://www.facebook.com/ParentPreneurFoundation

Buy James' book here: https://amzn.to/3Hr6rpw
Connect with Pia Mancini here: https://www.linkedin.com/in/piamancin and her awe*mazing platform Open Collective here: https://opencollective.com/
Mighty Networks: https://www.mightynetworks.com/ and https://www.linkedin.com/in/ginabianchini/

00:00 - Meet James!
08:30 - James' first startup journey and lessons
14:40 - within every crisis exists opportunity - STITCH THAT ON A PILLOW!
17:50 - what happens when James receives a random email from Brad Feld
20:00 - when Brad Feld offers to co-create with you - outstanding advice and insights!
23:20 - lack of social capital for Black Entrepreneurs
25:00 - get a fiscal sponsor to jump start your nonprofit
27:00 - meet Open Collective and Pia Mancini
30:19 - Black ParentPreneur Foundation - slide show sharing all the remarkable work this foundation has done to date
33:18 - why you want to host your community on Mighty Networks
37:00 - the BEST Seth Godin story - ever!!
42:40 - identify the 4 key activities you need to focus on every single day
48:20 - meet Kabila - find a co-founder
51:50 - a delicious mindset hack for founders when they're feeling inadequate

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

blackparentpreneurs #founderjourneystories #blackentrepreneurs

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Rebecca Rosenberg is the Founder & CEO of ReBokeh, a startup dedicated to enhancing the lives of those with visual impairments with simple, comprehensive assistive technology solutions.

Rebecca was born with oculocutaneous albinism, a condition that affects the body's ability to produce melanin and causes moderate to severe visual impairment as well as reduced pigmentation in the hair, skin, and eyes.

In July of 2019, Rebecca founded ReBokeh to develop assistive technologies more appropriate for the moderate low vision community.

In 2020, Rebecca received her BS in biomedical engineering from Bucknell University and transitioned to the Johns Hopkins Center for Bioengineering Innovation and Design to receive her masters of the same title.

After completion of the 12-month program, Rebecca was awarded an Abell Foundation Fellowship to remain with the Center and lead through implementation a global health tool for surveillance and intervention of mosquito borne diseases. She currently leads a team of 10 engineers, computer vision experts, and global health researchers to commercialize and implement the technology.

Learn more about ReBokeh here: https://www.rebokeh.com/

Connect with Rebecca and the ReBokeh team here:

LinkedIn: https://www.linkedin.com/company/rebokeh/ and https://www.linkedin.com/in/rebeccarosenberg020/
Twitter: https://twitter.com/realrebeccarose
Instagram: https://www.instagram.com/rebokehvision/

00:00 - meet Rebecca!
07:35 - getting a drivers license when you have low vision
10:30 - cumbersome and very expensive assistive technology for people with low vision was unacceptable for Rebecca
16:00 - how ReBokeh got its name
17:50 - what is low vision or moderate vision impairment
18:45 - building ReBokeh's MVP
25:30 - how Rebecca onboarded her CTO
27:00 - launching a startup while leading a fellowship
31:00 - ReBokeh's customer acquisition strategy
34:00 - challenges educating investors to understand the difference between low vision and people who are blind
43:00 - Rebecca's favorite founder tool: networking!
47:00 - how Rebecca's disability prepared her for the founderhood journey

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

lowvisiontech #medtechstartup

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Founders need a deep purpose – a north star – to help them navigate the murky waters of founderhood.

Our Guest, Kevin Withane, is passionate about purpose-driven startups that make the world a better place.

He’s the founder of Diversity X, a pre-seed to seed-stage venture capital fund (in the works) to support UK and European-based underestimated founders of purpose-led startups and tech startups focused on solving issues around diversity, equity, and inclusion.

While he’s building Diversity X, Kevin is a purpose-led senior lawyer and ethics and compliance executive at an FTSE 250 company.

An independent non-executive director of various private companies, Kevin also sits on the advisory board of several startups, and he hosts the Cocktail Leadership podcast.

Kevin has lived and worked in the UK, China, Hong Kong, Russia and the United States as well as traveling extensively across Europe and Asia where he has gained deep insights into the shift towards human leadership and the demand for business to align their purpose with making the world a better place – for everyone.

Tap this link to learn more about Diversity X: https://www.diversityx.vc/

Connect with Kevin everywhere he glows here:
LinkedIn: https://www.linkedin.com/in/kevinwithane/
Twitter: https://twitter.com/KevinWithane

CONNECT WITH ME ONLINE:
https://twitter.com/AndeLyons
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

00:00 - meet Kevin Withane!
08:00 - Kevin's first entrepreneurial adventure
11:00 - why investing in diverse purpose-led startups is so important
12:40 - Conscious Capitalism: we need more human central businesses
16:30 - Kevin dives deep into ikigai - learn more about ikigai here: https://en.wikipedia.org/wiki/Ikigai
22:00 - what you need to know to launch a new venture capital fund
23:30 - we love Backstage Capital, Arlan Hamilton and her FAB book It's About Damn Time!
28:00 - meet Diversity X - a new fund for diverse purpose-led startups
32:00 - filling the fund with diverse investors who deeply believe in purpose-led startups
42:00 - how you can join Kevin's community and why he's focused on the UK and Europe
49:00 - The Daily Stoic - one of Kevin's favorite mindset tools for the founder journey - buy it here: https://amzn.to/3ANSJKG
51:20 - confidence ebbs and flows, so focus on your own courage - Stitch That On a Pillow!
54:40 - find out the winner of the FREE book, It's About Damn Time by Arlan Hamilton!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

launchingaventurefund #purposeledstartups #diversefounders

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Studies clearly illustrate that investing in women-led companies is great business for investors, yet the biggest chokehold in venture capital continues to be gender injustice.

Our guest, Xiao Jean (XJ) Chen, is an award-winning business and technology hybrid, angel investor, and the Founder & CEO of VenturePole, a Swiss-based, AI-powered venture investment platform.

VCs continue to display little innovation in how they make investment decisions, which is infected by human bias, resulting in a gender gap of over $130 billion.

VenturePole is armed with smart tools, including Investment Risk Rating, Valuation Calculator, Company Strength and Weakness Analysis, as well as automated due diligence.

To learn more about VenturePole, please visit: https://venturepole.com/

When you join VenturePole, your first 30 days are free. To receive an entire year FREE use this discount code AFTER the 30-day trial: Ande

Connect and follow XJ and VenturePole via:
LinkedIn: https://www.linkedin.com/company/venturepole/ and https://www.linkedin.com/in/xiaojeanchen/
Twitter: https://twitter.com/xiaojeanchen and https://twitter.com/VenturePole
Instagram: https://www.instagram.com/xj.chen/ and https://www.instagram.com/venturepole_/

How platform works: https://www.youtube.com/watch?v=pNmxiUJFG2w

Learn more about Scroobious here:

Grab Peter Theil's book Zero to One here: https://amzn.to/3u5boAt

00:00 - meet VenturePole founder Xiao Jean Chen
09:00 - how XJ used a Google scholarship and hackathons to dive deep into tech
13:00 - how difficult it is for female founders to raise funds, especially for nonwhite female founders
17:00 - why aren't VCs looking at more female-led deals?
19:00 - for every 4 male-led startups, there are 3 female-led startups doing the exact same thing
28:00 - The real reason female entrepreneurs get less funding
Dana Kanze - watch the whole TED Talk here:
https://www.ted.com/talks/dana_kanze_the_real_reason_female_entrepreneurs_get_less_funding?language=en
29:00 - how VenturePole's platform works
35:00 - what is gender injustice in venture capital?
54:00 - is it okay to be a solo startup founder or do you need co-founders
58:00 - who really writes the check at a venture capital fund?

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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In 2019 our guest, Karen Bussen, a world renown leader in the celebration space, founded Farewelling to redesign how we think about, talk about and plan for an essential part of our human journey.

Farewelling has helped thousands of families navigate the loss of a loved one with memorial websites, virtual events, and a whole suite of tools and resources to create a truly personal tribute to someone special.

During our delicious conversation, Karen shares an abundance of founder gems to help you maximize the joy and minimize the heartache from your founder journey.

To learn more about Farewelling, please visit: https://www.myfarewelling.com/.

Please connect with Karen and Farewelling on these social platforms:

LinkedIn: https://www.linkedin.com/company/farewelling/ and https://www.linkedin.com/in/karen-bussen-a295b3a/
Facebook: https://www.facebook.com/myfarewelling/
Instagram: https://www.instagram.com/myfarewelling/
Twitter: https://twitter.com/myfarewelling

00:00 - meet Karen Bussen
10:00 - Karen's Andelicious Advice for Founders: you can’t wait to be an expert to startup something… making mistakes is how we learn, so get started.
12:00 - Karen's fascinating journey as a renown celebration event planner ... luminaries! ... and how it prepared her to become the founder of an innovative tech platform.
18:00 - how Farewelling came to be
20:50 - Advice for Future Corpses - Sallie Tisdale https://amzn.to/3nUuSE4
25:30 - why founders need to trust their instincts while receiving advice from advisors and experts
30:00 - how Karen built Farewelling
34:00 - how to plan your own memorial and funeral with Farewelling
35:00 - what is an ecofriendly burial?
36:00 - Farewelling Five - icebreaker questions for getting clarity about end-of-life celebration.
44:30 - fundraising advice for female founders
56:30 - be a connector of other people - STITCH THAT ON A PILLOW!
58:00 - why entrepreneurship is the best personal and professional development program!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

CONNECT WITH ANDE ONLINE:
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

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From in-person meetings, to speaking from the stage, to Zoom calls: your unique brand will be amplified when you have an authentic, signature style.

Our guest, Solita Roberts, is the creator of Style to Impact, an image consulting platform. She teaches women entrepreneurs and professionals how to ditch the boring corporate uniform and adopt a more self-expressive wardrobe that empowers them, influences others, and has a bigger impact on their career or business.

Through one-on-one and group image coaching, Solita works with you to align your style personality with your industry, career and business goals and turn your image into your best marketing tool, that empowers you, influences others, and takes you to the next level without compromising your femininity or individuality.

Download Solita's eBook The 5 Secret Formulas here: https://www.styletoimpact.com/ebook

To work with Solita and learn more about Style to Impact, visit: https://styletoimpact.com/

Follow and engage with Solita via:

LinkedIn: https://www.linkedin.com/in/solitacroberts/
Instagram: https://www.instagram.com/styletoimpact/

00:00 - Meet Solita Roberts!
05:00 - why Solita is a carnival lover!
12:50 - the mythology behind professional attire and why authentic personal style is best
25:00 - bridging the cultural, diversity gap through authentic style and expression
30:15 - Solita's 5 Pillars of Style
37:20 - outstanding advice for budgeting and choosing wisely when purchasing new, authentic styles for your wardrobe
43:25 - how to find the perfect tailor for clothing alterations
46:30 - the 5 secret formulas for going from frumpy to styling your bold, confident and authentic self - download here: https://www.styletoimpact.com/ebook
51:20 - how Solita created her YES and turned her life around
55:40 - Solita shares this valuable advice for founders: give yourself grace and please don’t compare yourself to someone else’s highlight reel.

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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How does a bootstrapped founder find funding without giving up a significant chunk of equity? Through founder-friendly non-dilutive debt capital!

Our guest, Charlie Feng, is a seasoned founder, an operator angel investor and Co-Founder of Clearco, a fintech startup that provides founders and entrepreneurs with a suite of performance financing products and services tailor-made for founders in all stages of their journey.

A pay-as-you-grow pioneer and the world’s largest ecommerce investor, Clearco’s mission is to remove the barriers between brilliant ideas, and brilliant businesses.

Clearco has invested $2+ billion into 5,000+ companies using data science to identify high-growth funding. This data-driven approach takes the bias out of decision making and helps Clearco fund 8x more female founders than traditional VCs across 6 countries.

Before Clearco, Charlie founded two other companies, and has scaled pre-Seed to Series C and beyond. Charlie also angel invests in ecommerce, fintech, saas, AI/ML, and a number of other spaces, especially tools that empower founders.

You will LOVE meeting Charlie, hearing his fascinating startup stories, and learning how he's serving founders today through Angel Investing and mentoring.

Learn more about Charlie here: https://www.charliefeng.com/#about

Connect with Charlie on:
LinkedIn: https://www.linkedin.com/in/charliecf/
Twitter: https://twitter.com/charliecfeng

Check out Clearco here: https://clear.co/

00:00 - meet Charlie Feng!
06:40 - how Charlie landed in entrepreneurville
12:30 - the mistakes and fails that Charlie's first business taught him
14:20 - figure out an MVP that allows you to charge money
15:50 - how 5 talented and diverse folks came together to found Clearco
20:35 - why biases can creep into decision making and how Clearco was able to dissolve the bias barrier
27:40 - a lot of experimentations and iterations will lead you to a startup's sweet spot for profitability and sustainability
33:25 - matching capital to the business model. Founders: you need to figure out what you want to do and then figure out what funding sources best fit your needs (you don't want to give up equity for Google/FB ads!).
39:30 - focus on those customers who are in the most pain - you want to be giving penicillin, not vitamins.
41:40 - why Charlie became an Operator Angel Investor
43:54 - my favorite founder procrastination story - thank you Lauren at https://www.keepwol.com!
48:17 - best fundraising tips for finding aligned investors
55:16 - how founders can best prepare for that coveted startup pitch presentation moment
1:00:50 - everyone is fighting some battle - you are not alone in facing tough problems with your startup.

Ande ♥

http://andelyons.com

founderfriendlyfunding #fundingforfounders

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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How can a founder create an effective PR campaign when they’re bootstrapped, time strapped, and don’t have connections?

Our guest, Alyson Campbell, is the CEO & Founder of Heart & Soul PR, Inc., and she’s ready to help you gain the media attention you need to soar in 2022!

With her 15 years of experience in PR/marketing in New York City and Los Angeles, Alyson has served a range of leading consumer brand clients including Mercedes-Benz, British Airways, Hewlett-Packard, the Timberland Company and more in various large, medium, and boutique PR agency settings

In 2015, Alyson founded Heart & Soul PR to provide opportunities for emerging brands to develop and grow their business.

She understands that growth hacking and social media campaigns are terrific strategies for reaching your customer segment and building your sales funnel.

But a good PR strategy will do all that and help with investors, build backlinks to your website, increase brand awareness and credibility, and create a favorable image for your new business.

Up your PR game in 2022 – learn how you can leverage media exposure and get your startup the brand recognition it deserves.

Tap this link to learn more about Heart & Soul PR: http://heartandsoulpr.com

Tap these links to connect with Alyson and follow Heart & Soul PR on social:

Instagram: https://www.instagram.com/heartandsoulpr
Facebook: https://www.facebook.com/heartandsoulpr
LinkedIn: https://www.linkedin.com/company/heart-&-soul-pr-inc- and https://www.linkedin.com/in/alysonscampbell/

Email Alyson for a complimentary discovery call: alyson@heartandsoulpr.com

00:00 - meet Alyson!
06:00 - how Alyson landed TWO singing gigs at Carnegie Hall!
08:40 - why increasing humanity in PR prompted Alyson became an entrepreneur
16:00 - proving value prop and finding product market fit in the service industry
21:00 - how to focus on the long game with your startup
23:00 - why founders need to know their value and properly price their services and products
24:20 - grow your startup with these 3 PR hacks
29:00 - how to leverage HARO to increase PR and media exposure
33:00 - why PR needs to be part of a startup's marketing mix
36:00 - what founders need to have in their startup's PR kit
39:00 - myths about PR
42:00 - an ideal PR case study proving why PR is a key strategy for startups
46:00 - do you use Google Alerts?
50:00 - how founders can get media prepared
55:40 - best mindset hacks for navigating the startup roller coaster ride
58:25 - how the entrepreneurship journey has added value to Alyson's personal and professional life

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

bestprstrategiesforstartups #bestpodcastforstartups #prforstartups

https://andelyons.com

ANDELICIOUS RESOURCES:

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My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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When we show up as founders, we’re bringing our joyful purpose to the world.

Which also means we’re solving big hairy problems and trying to navigate the harrowing roller coaster ride of startup life... all while protecting our joyful purpose and vision.

Seasoned fab female founder, Mia Voss, joins me for the 2nd Annual Andelicious Startup Life LIVE Holiday Celebration! She's a cheerleader for the things she loves and a voice for things that need attention, and we dive into hot topics:

  • toxic positivity
  • bro culture
  • managing uncertainty
  • social justice and more!

Mia’s joyful purpose can be seen in multiple ways: as a super-opinionated lifestyle blogger, a mouthy activist, a trusted brand ambassador, a commercial real estate inspector, and the host of the popular podcast Sh!t We Don’t Talk About. (Listen here: https://miavoss.live/podcast/)

We also share a special year-in-review + bring-in-the-new exercise to help recap 2021 and prepare you to soar in 2022.

To learn more about Mia visit: https://miavoss.live

Connect and follow Mia here:

Twitter: https://twitter.com/MiaVossOnTheGo
Instagram: https://www.instagram.com/miavossonthego/
LinkedIn: https://www.linkedin.com/in/miavoss/
Facebook: https://www.facebook.com/mia.voss

Other links from our delish convo:
https://theanxioustruth.com/
https://helix-interactive.com/
https://www.systemicflow.com/
https://legalq.io/
https://givingjoygrants.org/
https://www.coloradopetpantry.org/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

00:00 - Happy Holidays Founders!
05:00 - meet Mia Voss!
10:00 - how the Winter Solstice helps us see the dark and the light in our lives
20:00 - tips for embracing the 3rd and 4th acts of your founder journey
30:00 - the multiple ways Mia serves the world with her deliciousness
31:40 - Mia's favorite cards: Sweet-Ass Affirmations Deck by Rage Create - 60 Hilarious, Unfiltered Motivational Affirmation Cards to Brighten Your Bad Day in 10 Seconds or Less - buy here: https://amzn.to/3ex8taR
40:25 - here's what's sparking joy in Mia's life
49:45 - how to be discerning about who you trust and who you choose to be in your space
53:00 - why we need to dissolve the bro culture - Ande, Mia and guests all riff on this topic
01:12:00 - outstanding white allyship advice (Allyship is the practice of emphasizing social justice, inclusion, and human rights by members of an ingroup, to advance the interests of an oppressed or marginalized outgroup.)
01:15:30 - how to avoid being a white savior and what to do instead
01:20:00 - beware of toxic positivity (aka - girl don't be Rachel Hollis)
01:37:00 - when your mechanic drops off baked holiday cookies you know you are special!
01:39:00 - how to choose a non-profit to support - Mia's fave: https://www.coloradopetpantry.org/
01:59:00 - how whites can do the research and quietly amplify BIPOC without needing attention
02:10:00 - check out Mia's bold proclamation for 2022 !
02:20:00 - The Winner of the free giveaway - Arlan Hamilton's book: It's About Damn Time
02:25:00 - Happy 2022 Founders!

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
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TikTok: @andelyons

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High school students need a more connected and collaborative way to study and explore their futures together.

Our guest, Tán Ho, is the Co-founder and Chief Operating Officer at Fiveable, a social learning company that seeks to democratize learning and empower high school students through educational content, community, and collaboration.

Fiveable has carved out a large presence in the edtech space with its platform that connects students and teachers for virtual after-school help sessions via live streaming.

Since 2018, the startup has provided more than 7 million high school students with Advancement Placement (AP) test prep and support.

This September Fiveable raised $10 million in a Series A funding round, which was used to provide new academic content for its online community of students.

With his role spanning design, growth marketing, product development, and student success, Tán has helped Fiveable grow into a startup that supports millions of students across the globe.

When he’s not staying up late contemplating the future of our education system, you can usually find Tán advocating for BIPOC and queer rights or experimenting with authentic Vietnamese recipes.

To learn more about Fiveable, click here: https://hi.fiveable.me/

Be sure to connect with Tán and Fiveable via social media here:

Instagram: https://www.instagram.com/thinkfiveable/
TikTok: https://www.tiktok.com/@thinkfiveable
YouTube: https://www.youtube.com/c/ThinkFiveable
LinkedIn: https://www.linkedin.com/in/tanho02/ and https://www.linkedin.com/company/fiveable/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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TikTok: @andelyons

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Participatory art and story-sharing projects have a unique ability to uplift and connect anonymous strangers in a moment of shared humanity.

And what can be more important right now, when loneliness and anxiety are on the rise and wellbeing and empathy are on the decline?

Our guest, Amy Giddon, is the Chief Connection Officer and Co-Founder of the Daily Haloha app.

A seasoned leader providing businesses with the clarity and alignment they need to grow, serve customers, engage partners and fulfill employees, Amy has developed and implemented innovative growth strategies for organizations large and small.

Troubled by pervasive division and disconnection, she launched her startup Daily Haloha to increase empathy and address social wellbeing head-on.

Her vision is a world of true belonging: where everyone feels at home in their skin and at home in the world.

To learn more about Daily Haloha and download the FREE app, click here: https://dailyhaloha.com/

Please connect and follow Amy and Daily Haloha on social media here:

LinkedIn: https://www.linkedin.com/in/amygiddon/ and https://www.linkedin.com/company/daily-haloha/
Instagram: https://www.instagram.com/dailyhaloha/
Facebook: https://www.facebook.com/DailyHaloha
Twitter: https://twitter.com/DailyHaloha
Pinterest: https://www.pinterest.com/dailyhaloha

00:00 - Meet Amy Giddon!
10:00 - developing and leveraging your network
11:50 - what called and compelled Amy to launch an empathy and humanity driven app
14:05 - who am I to make a difference using technology to deepen connection?
19:08 - what happens when the head and the heart come together to launch a business
24:10 - important co-founder strategies and agreements
30:05 - the most heartbreaking part of Amy's journey: when the product developer disappeared with the code
34:40 - we're the slowest startup, said every founder ever!
35:10 - the app development funding story
37:50 - how does the Daily Haloha work
42:10 - app reviews from around the world help reiterate and refine the user experience
47:50 - customer acquisition stories and strategies for app developers
49:30 - why you need an App Store Optimization (ASO) strategy for your app (60% of apps are discovered in the app store!)
57:39 - how to stop the comparison trap - especially the numbers! Stitch that on a pillow!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
https://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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An entrepreneur can have a brilliant idea that solves a real problem, but are they prepared to launch, brand and build a business?

Enter incubators and accelerators – an ideal opportunity for newly minted founders to get the business acumen they need to succeed.

Our guest, Ivy Syovata, is an ecosystem builder and a serial entrepreneur. She is passionate about entrepreneurship, especially the development of the Entrepreneurship and Innovation Ecosystem in Africa.

Ivy is the CEO of the Incubator Nest Hub, based out of Nairobi, Kenya. The Incubator Nest Hub supports companies by helping them survive and scale during the startup period.

While enhancing the local ecosystem, Ivy also serves as a board member at Drop Access Energy and The Association of Startup and SMEs Enablers of Kenya (ASSEK). She chairs the All-Nairobi Chapter for Business Network for Women Entrepreneurs, and she generously provides support for startups everywhere she glows.

To learn more about the Incubator Nest Hub, please visit: https://incubatornest.com/

Please connect with Ivy and the Incubator Nest Hub on social media here:

LinkedIn: https://www.linkedin.com/in/ivysyovata/ and https://www.linkedin.com/company/incubatornest/
Twitter: https://twitter.com/ISyovata
Instagram: https://www.instagram.com/incubatornest/

00:00 - Meet Ivy!
05:30 - be bold as a lion
08:25 - lessons learned from helping Mom with her business
13:20 - how Ivy's first business failed - spectacularly - teaching her many valuable lessons
16:30 - what happened when Ivy launched her incubator in March 2020
21:00 - what gave Ivy the courage to start another business
26:40 - how the Incubator Nest Hub supports entrepreneurs
29:50 - why are entrepreneurial ecosystems important
35:00 - not your typical incubator or accelerator business model
35:50 - put your money where you idea is!
39:30 - if your mindset fails, your business will fail; get the founder support system you need to succeed
44:30 - why mentorship matters
49:50 - how entrepreneurship has served Ivy
52:00 - building entrepreneurship in Africa helps to create jobs dissolve poverty
55:40 - founders - stay focused, run an honest business and rest, rest, rest!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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When you read tech articles and social posts – it appears raising a round is the only way to grow a business.

What would happen if you repurposed all the time and effort spent on raising capital and focused it on bootstrapping your startup?

Our guest, Naveen Prasad, understands the value of bootstrapping a startup before you begin raising capital.

He’s the Founder & Managing Partner of Group Agilis (Agilis Advisors and Agilis Capital), where he manages a mandated portfolio in excess of $4 billion. The firm is operational in 10+ markets, and Naveen spearheads the leadership team for deal sourcing, fund placements, M&A and fundraising transactions.

Originally from India, and now settled in Berlin, Germany, Naveen has built ventures from scratch, and is also an active early-stage investor, mentoring startups in venture programs such as EIT, Cocoon & Startupbootcamp

Prior to Agilis, Naveen had co-founded Fintech & eCommerce ventures Blackbill and MinRP and held leadership positions in Lendico (Rocket Internet), Kreditech and Amazon.

To learn more about Agilis Capital, please visit: https://agilisadvisors.com/

Please connect with Naveen and Agilis Capital via the following social media platforms:
Naveen:
Instagram: https://www.instagram.com/naveenkprasad/
Linkedin : https://www.linkedin.com/in/naveenkp
Twitter : https://twitter.com/NaveenKPrasad

Agilis Capital:
Linkedin: https://www.linkedin.com/company/agilis-advisors
Instagram: https://www.instagram.com/agilis_advisors/
Twitter: https://twitter.com/Agilis_Advisors

Here's a link to learn more about Nykka and its fab female founder Falguni Nayar:
https://www.cnn.com/2021/11/12/business/nykaa-falguni-nayar-india-billionaire-hnk-intl/index.html

00:00 - Meet Naveen!
08:00 - Naveen's origin story
12:00 - what Naveen learned from his first ventures into entrepreneurship
17:00 - meet Agilis Capital Advisors
22:00 - first understand why you need funding for your startup
25:00 - bootstrapping, VC funding or angel investor funding
27:30 - what do angel investors look for in a startup and its founding team
31:40 - before investing, what does Naveen seek in a founding team
37:19 - Naveen's favorite example of a bootstrapped business: India-based and female founded Nykka ! https://www.nykaa.com/
42:00 - should you bootstrap in a competitive landscape?
48:00 - how to shift the lack of diversity in the Venture Capital landscape
51:15 - what Naveen wish he'd known before he began raising capital
57:00 - the Berlin startup ecosystem - an insider's view
1:03:40 - the most important trait of a founder is empathy

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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The race for recruiting top talent is fierce and highly competitive.

Our guest, Darrian Mikell, is the Co-Founder and CEO of Qualifi, a SaaS platform that powers the fastest phone interview experience in the world and helps recruiting teams hire great candidates faster than ever before.

Qualifi’s frictionless screening platform saves both recruiters and candidates time while maintaining a human touch. The best candidates are off the market in 10 days and typical phone interviews have been shown to add 6-8 days to an already long hiring process. Qualifi can reduce the process to one day, helping recruiters scale effectively and win talent with speed.

Darrian is a serial entrepreneur and business leader out of the Indianapolis, Indiana area. His passion is bringing people together to build products and services that positively impact the world we live in.

To learn more about Qualifi, visit: https://www.qualifi.hr/

Connect with Darrian and Qualifi on social media here:

LINKEDIN: https://www.linkedin.com/company/qualifihr/ https://www.linkedin.com/in/darrianmikell/
TWITTER: https://twitter.com/DarrianMikell, https://linktr.ee/darrianmikell

00:00 - Meet Darrian!
06:00 - Darrian's founder journey stories from prior businesses
18:00 - meet Qualifi!
24:00 - onboarding Qualifi's co-founders
30:00 - proving Qualifi's value proposition
40:00 - raising capital
43:00 - getting accepted into TechStars
53:00 - Darrian's founder journey advice

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

SaaSstartup #HRtech

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

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Singapore is home to fewer than six million people, yet it leads the ASEAN region in venture capital investment and has been home to 10 unicorns.

Our guest, Prantik Mazumdar, is a Singapore-based entrepreneur, investor and mentor, and he’s sharing his startup stories along with an insider’s view of the Singapore startup ecosystem.

After pursuing a major in Computer Engineering and a minor in Technopreneurship from the National University of Singapore, Prantik kick-started his career with the Singapore government (Enterprise Singapore) to drive international trade promotion for the island state.

He began his entrepreneurial journey with Happy Marketer in 2011, where he spent a decade building and scaling one of the top independent digital marketing services firms in the region that served brands like Standard Chartered Bank, Great Eastern Life, Royal Brunei Airlines, Starbucks, Ping An, Grab, Shopee, GoJek, Kimberly Clark, PropertyGuru, and PegiPegi.

In February 2019, Prantik had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of Dentsu International, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CXM Group at Dentsu Singapore.

Apart from his corporate role, Prantik is an active angel and venture investor, mentor, advisor, and speaker through organizations like Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures, and he is an Entrepreneur-In-Resident at INSEAD.

Please connect with Prantik here:
LinkedIn: https://www.linkedin.com/in/prantikmazumdar/
Twitter: https://twitter.com/pranmaz

Learn more about the Happy Marketer here:
https://www.happymarketer.com/

00:00 - meet Prantik
07:00 - how entrepreneurship found Prantik
14:00 - co-founder happiness is found in having complementary skills sets and aligned values - hooray Rachit!
24:00 - bootstrapping their way to success
26:00 - the best exit story and advice for founders
35:00 - the most essential elements a startup must have for success
- how impactful is the problem
- founder problem and market fit
- product market fit
39:00 - celebrate the team member's exit - their contribution and the gratitude for their time with you and your startup
43:25 - why Prantik is passionate about provide equitable capital opportunities to startups
44:40 - Prantik's investor criteria
52:30 - design the ideal cap table before you start raising capital
54:20 - why the Singapore startup ecosystem in thriving
01:02:00 - Prantik's outstanding founder advice for staying strong, tenacious and resilient

To learn how to calculate the LTV/CAC ratio, watch my video here: http://bit.ly/LTVCACRatio

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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TikTok: @andelyons

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Raising businesses and babies at the same time, especially during a pandemic, requires tremendous courage, resiliency, tenacity, and commitment!

Our guest, Jeannette Abayie, founder of three business and mother to five children, exemplifies all the ingredients needed to juggle the demands of both worlds.

This remarkable skillset was not created overnight, and it has not been an easy journey.

With a bachelor’s degree in Biological Science and a prepharmacy education on pause, Jeannette needed flexibility in her life while raising her babies.

Like many women with children, she chose entrepreneurship to meet the needs of motherhood and the role of primary income generator for the family.

Jeannette turned to her passion for serving women and children, and built three businesses: Oohs N Coos (a nonprofit for women and children), The Bow Hub (a children’s hair accessory business), and Jeanne Ette Millinery (a hat making company for women).

She also found time to co-author two children’s books: a children’s coloring book and a bedtime story.

Jeannette readily admits she’s made plenty of mistakes along the way. Fortunately, she believes every failure to be a steppingstone to achieving success - the ideal founder mindset!

To learn more about Jeannette's awe*mazing hair accessory business for children, please visit: https://thebowhub.com/

Please connect with Jeannette and The Bow Hub on social media here:

LinkedIn: https://www.linkedin.com/in/jeannette-abayie-99b57820b/
Twitter: https://twitter.com/AbayieJeannette
Instagram: https://www.instagram.com/the_bow_hub/
Facebook: https://www.facebook.com/thebowhub

You will LOVE all the sweet photos on Ooohs and Cooos Facebook page here: https://www.facebook.com/oohsncoos

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

Mompreneuradvice #founderjourney

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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TikTok: @andelyons

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The current tea market is boring, stiff and whitewashed.

Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people. Not just those who are blond or do yoga.

Ivy's Tea Co. is a pop culture and Hip-Hop inspired holistic brand that provides herbal tea and herb-infused sweeteners for the culture. The teas and honeys are small batched and handmade with ingredients that are locally-sourced whenever possible.

Ivy’s Tea Co. focuses on bringing minorities to the holistic health industry, especially those who reflect the holistic health traditions currently underrepresented in the industry. With diversity and inclusion at its core, it proudly supports African-American, Latinx, and the LGBTQIA community.

Buy From a Black Woman - visit Ivy's Tea Co. here and use code ANDE at checkout for 15% off: https://www.ivystea.com/

Follow Shanae and Ivy's Tea here:

Instagram: https://www.instagram.com/ivysteaco/
LinkedIn: https://www.linkedin.com/in/shanaedidgood/
Twitter: https://twitter.com/ivysteaco
YouTube: https://www.youtube.com/channel/UCLYP3EAZcJ8j2Du6Sgtil7w/featured

Learn more about and subscribe to Buy From a Black Woman here: https://www.buyfromablackwoman.org/

00:00 - meet Shanae Jones
07:17 - Buy From a Black Woman Month - Shanae shares how this wonderful organization helped her get started with grant funding
10:40 - Shanae's launch story - how entrepreneurship found Shanae
15:34 - why herbal tea lights Shanae up
20:21 - why Ivy's Tea is hip hop culture inspired
31:40 - why loose leaf tea is so much better for your body and your mind
36:00 - trademarks 101 for startups
41:00 - why Trap China
47:00 - leveraging what Big Brands do
49:33 - customer acquisition strategies
53:50 - how Shanae's dog has helped her stay grounded as a founder
55:28 - how entrepreneurship has served Shanae, both personally and professionally

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

trapchina #inclusiveherbaltea #holistichealthbeverage

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Imagine having a place to easily organize and store all your travel dreams, plans and adventures.

Our guest searched for such a platform, and when she couldn’t find one, she created it!

Jacqueline Hampton is the founder of Portico, your ultimate travel organizer that helps you save, plan, and share amazing adventures, all in one place.

Portico was born by fusing together aspects of Jacqueline’s professional and personal life: merging her knowledge from being CEO of Springpad (a personal organizer with over 5M registered users) with her strategy and business development skills and love of travel.

Jacqueline’s career has spanned IT consulting to media investment banking to corporate development to tech. She spent many years running Corporate Development for Time Inc., acquiring and investing in businesses for People, InStyle, and Sports Illustrated, among other brands, and helping establish their presence in Mexico through Grupo Expansíon.

Outside of work, Jacqueline has visited 35 countries and circled the globe!

To learn more about Portico, tap this link: https://portico.travel

Follow Portico and connect with Jacqueline via these social platforms:
https://www.instagram.com/porticotravel/
https://www.facebook.com/porticotravel
https://twitter.com/porticotravel
https://www.linkedin.com/company/porticotravel/
https://twitter.com/jacq_hampton
https://www.linkedin.com/in/jacquelinehampton/

Check out Chief - Jacqueline's favorite support platform for women leaders: https://chief.com/

00:00 - meet Jacqueline!
07:22 - Jacqueline Hampton's origin story
13:01 - be willing to learn about a lot of different things... and be willing to be wrong
14:45 - how to apply the Starbucks test to your startup (thank you Hugh Crane!)
21:00 - Portico's features and benefits for customers who love to travel and plan adventures
27:00 - the best insights and advice for successfully navigating the solo founder role
31:37 - when to know it's time to scrap an idea and pivot
47:00 - how Portico got its name
50:10 - founders need to find their cheerleaders - STITCH THAT ON A PILLOW!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

SH!T WE DON'T TALK ABOUT PODCAST
https://miavoss.live/podcast/

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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TikTok: @andelyons

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Good conversations are taking place around reducing bias and increasing diversity in tech hires.

But real change happens when infrastructure is implemented and executed within an organization.

Our guest, Everett Harper, is an experienced Infrastructuralist, and has the studies and results to show how tech companies can positively change hiring practices.

Everett is co-founder of Truss where, for 10 years, they’ve been helping startups scale and large enterprises and public agencies transform from legacy to modern systems.

Truss made its name by helping to save Healthcare.gov, and since then they’ve worked with massive health data systems, major transportation and logistics systems, and several companies with data science specializations.

Everett's expertise is in customer development, a technique that combines customer behavior with ethnography to inform product and business development.

He has an MBA and M.Ed in design and technology from Stanford, and a BSEE in Biomedical and Electrical Engineering from Duke. Everett was a full-tuition AB Duke Scholar and won the NCAA National Championship in soccer, the first in any sport for Duke.

To learn more about Truss, please visit their website here: https://truss.works/

Follow Truss on social media here:
https://twitter.com/truss_works
https://www.facebook.com/trussworks/
https://www.linkedin.com/company/trussworks

Connect with Everett and follow him everywhere he glows here:
LinkedIn: https://www.linkedin.com/in/everettharper/
Twitter: https://twitter.com/everettharper
IG: https://www.instagram.com/everettharper/?hl=en

00:00 - Meet Everett Harper!
07:45 - Everett's origin story
12:05 - the fails and learnings from Everett's first entrepreneurial adventure
15:00 - Linden Lab https://www.lindenlab.com/
18:00 - diving deep into customer development in 2011 during his time with Women's Lab 2.0 - now called W2.0 - https://women2.com - Everett creates a calendar app
21:00 - how to inspire potential team members to join your startup
26:00 - bootstrapping a startup through customer acquisition
30:00 - how to make diversity and inclusion central to a startup's hiring practice from day one and tie it into the business model
34:00 - how founders can build their network to include diversity
37:48 - how to make sure female engineers feel psychologically safe in the workplace
40:04 - what Truss learned from their first Transgender hire to make sure everyone feels welcome and included
42:25 - what is ethnography and how you can use it to deepen your customer development
45:24 - Everett's thoughtful insights advice for female founders confronted with misogynistic Bro Cultures in the startup community as well as at the office.
59:45 - Everett's brilliant founder journey advice: get comfortable with being uncomfortable - Stitch That On A Pillow!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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Founders love to solve problems!

While earning his MBA, our guest, Dave Salvant, realized there was a need and a demand for people that wanted to get haircuts, and for small barbershops that needed a tech solution to solve their business needs.

Dave solved that problem by launching SQUIRE, an all-in-one platform to power small barbershop businesses and help them maximize profitability while creating an outstanding customer experience.

Since its inception in 2015, SQUIRE has acquired over 2000+ partners in over 40 major markets, and across three continents.

As a graduate of University at Albany, and a consortium fellow at the University of Wisconsin Business School, Dave's finance background was an integral part of his journey and helped lay the foundation for the strategy and design behind the SQUIRE concept and platform as it exists today.

Under his leadership, SQUIRE has made monumental headway in the tech and beauty industry. After Y Combinator, Dave and the team raised over $150 million in venture funding.

To learn more about SQUIRE, click here: https://getsquire.com/
Follow SQUIRE and Dave on social media here:

LinkedIn: https://www.linkedin.com/company/squir-technologies/
Twitter: https://twitter.com/getsquire and https://twitter.com/davesalvant
IG: @davesalvant
IG: https://www.instagram.com/getsquire/
Facebook: https://www.facebook.com/SquireTechnologies/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

videochannelforstartups #beautytechstartup #barbershops

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Are you launching a tech startup and wishing you had a step-by-step guide to help you?

Our guest, Shirish Nadkarni, has exactly what you need to succeed with his book, From Startup to Exit: An Insider’s Guide to Launching and Scaling Your Tech Business!

A serial entrepreneur Shirish Nadkarni came to the U.S. as a teenager with $25 in his pocket. After graduating from Harvard Business School, he worked at Microsoft where he engineered the $400 million acquisition of Hotmail and launched MSN.com, the world’s leading web portal.

Striking out on his own in 1999 at the height of the dot-com boom, he founded TeamOn Systems, an early pioneer of mobile email that was later acquired by BlackBerry.

After a family trip to Spain rife with language barrier snafus, Shirish launched the first social language learning app Livemocha and grew it to over 15 million members in 200 different countries before it was acquired by Rosetta Stone.

Get your copy of Shirish's book From Startup to Exit here: https://bit.ly/ShirishNadkarni

Connect with Shirish on:
LinkedIn: https://www.linkedin.com/in/shirishn/
Twitter: https://twitter.com/Shirishn

Watch my video How to Calculate the LTV/CAC ratio here: http://bit.ly/LTVCACRatio

00:00 - meet Shirish!
07:00 - Shirish's origin story
10:35 - Why Shirish left Microsoft in 1999 to launch his first business
13:00 - what happened when Shirish left the resources-rich environment of Microsoft to launch a lean startup
15:00 - how Shirish pivoted after realizing his MVP was too soon
21:40 - always keep a list of companies in your space that are much bigger players and potential acquirers
29:00 - what makes a great startup idea
35:43 - how to split founder equity
40:45 - team acquisition strategies for startups
43:20 - why knowing the LTV, CAC and LTV/CAC ratio are so important for startups
46:20 - how to manage and lead during a downturn
48:00 - why you need to make one big reduction in force instead of small layoffs at a time
53:50 - Shirish's desired outcome for his book, From Startup to Exit

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

videochannelforstartups #howtolaunchatechbusiness #fromstartuptoexit

ANDELICIOUS RESOURCES:

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STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Have you ever felt like a deer in headlights when an investor asked you a question you had no idea how to answer?

Our guest, Renata Merino, knows exactly how you feel, and she’s ready to help you deliver the best responses to investor questions!

A 25-year operator, former investment banker, and Chicago Booth MBA merit scholar, Renata is a Latina serial entrepreneur turned investor and venture capitalist.

She relishes in helping founders scale and has been featured in the media on women empowerment, diversity in venture, and the power of networking and building community.

A single mom of 2 children, you can often find Renata at an early morning 5AM HIIT workout or kicking off her early morning Instagram videos telling her story of overcoming adversity within her life.

To learn more about Renata's remarkable work in the world, visit: https://renatamerino.com/

To connect with Renata on social, click these links:
LinkedIn: https://www.linkedin.com/in/renatamerinobregstone/
Twitter: https://twitter.com/RMB2
Instagram: https://www.instagram.com/renatamerino45/
Blazing Babes: https://blazinbabes.org/

Grab a copy of The Stiletto Network here: https://amzn.to/3ndE4SI
Artyfactos: https://artyfactos.com
Scroobious: https://www.scroobious.com/
The Capital Network: https://thecapitalnetwork.org/fellowship-for-femalefounders/

11 Questions Founders Need to Ask Investors: https://www.startuphacks.vc/blog/2016/09/21/11-questions-founders-need-to-ask-investors-during-the-fist-meeting

00:00 - meet Renata Merino!
06:00 - Renata's origin story
12:00 - gaining large brand marketing/product management + development experience at fortune brands like: State Street, Reebok, Nestle, Life Fitness, Radio Flyer
20:00 - deep market research is your friend and the gift that keeps on giving!
21:35 - founders: always be reiterating
23:00 - the challenges women face when they are mothers wanting to be present with their children and they are pursuing a meaningful career ... and there's no flexibility in the workplace for them to do both.
25:25 - leverage your women networks to scale your startup - this strategy helped Renata meet the founder/innovator of Radio Flyer, and she was hired!
31:30 - how Renata came up with a business that she could do while the kids were sleeping - Andelicious Moment!
33:00 - women get it done because they have to - Stitch That On A Pillow!
39:10 - workout and dress for success every day - it's good for your mental health
42:20 - why Renata transitioned from founder to investor
44:10 - raising captial? Do your research! Renata shares an outstanding example of getting an investor's attention via a cold LinkedIn approach.
48:20 - you need to have shared values with the folks on your cap table
51:55 - best advice for handling handling tough investor feedback
1:01:01 - how can founders meet investors
1:02:10 - excellent advice re: equity for Advisory Board Members
1:04:00 - how to get beta test feedback when your product is not yet FDA approved.
1:08:33 - the BEST response to give an investor when they say no.

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Whether you’re standing in line for coffee, or you’re at a Demo Day, or attending a virtual networking event where you’re asked to quickly share your value prop on screen – you need to be quick-pitch ready!

Our guest, Donna Griffit, is a Corporate Storyteller who has worked globally for over 17 years with Fortune 500 companies, Start-Ups, and Investors in a wide variety of industries.

Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive results. (AKA: "automagic" ) She knows how to powerfully convey your message so you give investors exactly what they need to hear, which will help you land that coveted meeting.

She’s consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages.

Through her guidance clients have raised over a billion dollars, and she has an impressive track record helping female founders secure funding.

To learn more about Donna, visit her website here: https://www.donnagriffit.com/

Want to work with Donna? Click this link: https://www.donnagriffit.com/?utm_source=podcast&utm_medium=andelyons&utm_campaign=podcast_Startup_Life_Show_with_Ande_Lyons

Follow Donna everywhere she glows on social media:
LinkedIn: https://www.linkedin.com/in/donnaabraham/
Facebook: https://www.facebook.com/Donna.Griffit.Corporate.Storyteller/
Twitter: https://twitter.com/Donna_Grif
Email Address: Donna@donnagriffit.com

Female Founders: join Donna's FB Group here: https://www.facebook.com/groups/womenfoundersunite

Dive deeper into ikigai here: https://www.betterup.com/blog/what-is-ikigai

00:00 - Meet Donna Griffit
08:50 - Donna's origin story began at age 7 as birthday party entertainer
17:00 - We all have a responsibility to sell our messages: our ideas, our products, innovations, startups, etc.
32:35 - pivoting a business during tumultuous times can be scary, but if you keep the faith, keep the focus and bring true value, you will always work.
34:20 - how Donna works with founders - she values their time and creates a terrific outcome within a two-hour session. (Includes founder pre-session homework!) "Time is a founder's most precious commodity, and the time they spend reworking a pitch deck is taking them away from growing their company, meeting with clients, product improvement, etc."
Love Donna's advice for service providers worried about giving their advice away for free: some people are going to cook a recipe at home and be thrilled, and some people will be going to the restaurant and have the meal cooked for them.
39:10 - the history behind storytelling and how you can apply it to your startup pitch.
45:45 - the four acts of a successful pitch deck for investors.
1:00:05 - We are the Masters of our Story - Stitch That On A Pillow!

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
https://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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CONNECT WITH ME ONLINE:
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TikTok: @andelyons

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No one plans to become a caregiver.

And when they are thrust into this new role, family caregivers often don’t know what they need help with or they fear asking for help because they don’t want to be a burden.

Especially when they have no idea if it’s going to be nine days, nine months, or nine years.

This leads to deep isolation and loneliness.

Our guest, Jessica Kim, is the co-founder/CEO of ianacare – a health tech platform on a mission to encourage, empower, and equip family caregivers with practical tools, resources and communities, so no one does it alone.

The platform leverages the powerful combination of technology + caregiver coaches to organize and mobilize all the layers of support.

Her passion and dedication stems from being the primary caregiver for her mom who fought a seven-year battle with pancreatic cancer.

Jessica is a 3x startup founder, speaker, and caregiving advocate. She was honored as Crain’s Top 40 under 40 and currently serves as a Venture Partner at Praxis Labs, the inaugural Entrepreneur-In-Residence and Presidential Council advisor at Brown University, and board member of Be the Bridge for racial reconciliation and justice.

To learn more about ianacare: https://www.ianacare.com/

Follow Jessica and ianacare on social media:

LinkedIn: https://www.linkedin.com/company/ianacare/ and https://www.linkedin.com/in/jessican2/
Twitter: https://twitter.com/JessicaNamKim and https://twitter.com/ianacare
Instagram: https://www.instagram.com/jessicanamkim/ and https://www.instagram.com/ianacare/

Watch this moving video about ianacare: https://www.youtube.com/watch?v=xHMlZO5XYsE

Grab a copy of Debi Kleiman's book First Pitch: https://amzn.to/3BNqwTO

00:00 - Meet Jessica Kim!
06:00 - Jessica Kim's founder journey
07:50 - Meet Jessica's first business - Jessica's Wonders - a fab food business she launched in college, scaled nationally, and raised $1 million!
15:20 - meet Jessica's second business - Babbaco - a subscription box service she founded while nursing first baby!
19:05 - align your business model to scale - Andelicious Moment!
21:30 - break your vision down to phases - focus only on each phases' milestones
27:00 - ianacare's origin story
38:03 - how ianacare's app works
43:17 - choosing the best investor money for your startup
50:30 - raising capital while pregnant - terrific story + advice for female founders!
54:19 - find your believers - Stitch That On A Pillow!
56:55 - ianacare is hiring - add wind to their sails and help spread the word!
59:30 - redemptive entrepreneurship - how can we build businesses that leave folks feeling uplifted, seen, heard and loved.
1:00:30 - life is fleeting, and the one thing we can give the world and leave the world is LOVE.

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Over 4 million businesses were launched last year – a 24% increase from the year before and the biggest increase on record.

However, many of these newly minted founders struggled with the transition from being an employee to being an entrepreneur.

Our guest, Tina Wells, is an entrepreneur, business strategist, advisor, best-selling author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.

Tina dove into entrepreneurship at the tender age of 16 when she founded Buzz Marketing Group. For over two decades she built and led the brand with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle.

She connected these large brands with her network of 30,000 buzzSpotters® and 7,000 “momSpotters,” all influential millennials and passionate end-consumers.

Throughout her entrepreneurial journey, Tina has always been committed to helping other entrepreneurs succeed. She’s been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more.

Tina’s board positions have included THINX, the United Nations Foundation’s Global Entrepreneurs Council, The Franklin Institute and Young Entrepreneur’s Council. She has also served as the Academic Director for Wharton’s Leadership in the Business World Program at the University of Pennsylvania.

Tina has authored seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right.

Learn more about Tina's remarkable work in the world here:

Join Tina's Elevation Tribe here: https://elevationtribe.com/

RLVNT Media: https://rlvntmedia.com/

Tina's tween fiction books at Target:

Zee Files: https://www.target.com/p/the-zee-files-target-exclusive-edition-by-tina-wells-hardcover/-/A-80880845
Honest June: https://www.target.com/p/honest-june-target-exclusive-edition-by-tina-wells-hardcover/-/A-82754654
McKenzie Blue: https://www.target.com/p/mackenzie-blue-by-tina-wells-paperback/-/A-81529108

Follow Tina everywhere she glows on social:
LinkedIn: https://www.linkedin.com/in/tinawells/
Facebook: https://www.facebook.com/twells17
Instagram: https://www.instagram.com/tinawells_/
Twitter: https://twitter.com/tinacwells

Buy The Art of Less Doing: https://amzn.to/2WVmmKx

00:00 - Meet Tina!
06:20 - launching a business at the tender age of 16
14:00 - becoming an advisor to 167 students forming 16 companies
26:25 - outstanding marketing advice for startup founders
29:00 - Tina's artistpreneur journey - she's the author of tween books Zee Files, Honest June and McKenzie Blue and she used her marketing brilliance to create the best stories for her "reader" segment
32:00 - a features and benefits exercise for your startup
35:25 - the best project management productivity tool for your startup
Tina's Elevation "4 seasons" approach to launching and bringing things to fruition: preparation, inspiration, recreation and transformation
37:15 - why Tina launched Elevation Tribe for Women of Color Founders
41:10 - the exciting news for women of color founders
46:15 - we need FRIENDTORS - Stitch that on a Pillow!!
55:31 - what compelled Tina to launch RLVNT Media
58:20 - best advice for shifting out of founder doubt

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

howtotransitiontoentrepreneur #tinawells

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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Ande ♥

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Studies show women use their wealth to make positive change for their families, their communities, and the world at a much higher rate than men.

How can female founders use their businesses, not just for income, but to build generation wealth, so they can increase their impact?

Our guest, Erin Austin is a consultant and attorney who combines her 25+ years practicing law – including roles as COO and general counsel at IP-driven companies – to help female founders build wealth by identifying, protecting and maximizing their intellectual assets.

A graduate of Harvard Law School, Erin’s roles as general counsel, head of business affairs, and COO at large and small companies, including Warner Bros., Lionsgate, MGM, Teaching Strategies, and M3 USA Corp, prepared her to educate service-based firms -- especially women and POC-owned -- to identify and protect the untapped value in their businesses.

DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

Grab a free discovery call with Erin to see if you have a "Rembrandt in the Attic" with your business: https://thinkbeyondip.com - erin@thinkbeyondip.com.

Please follow Erin via:
LinkedIn: https://www.linkedin.com/in/erinaustin/
Twitter: https://twitter.com/ErinAustinLaw

What if Someone Steals My Idea - watch my Andelicious Advice video here: http://bit.ly/StealIdea

00:00 - Meet Erin!
09:00 - Erin's startup story
18:00 - what are invisible or intangible assets
21:50 - why Erin focuses on helping women build generational wealth through identifying, protecting and maximizing their assets.
25:25 - make sure your assets are protected from DAY
32:45 - example of intangible assets in a service business
38:20 - you're going to have an exit, so start planning for it today - make sure there is value there to have a well-funded exit
42:40 - the same things that make a company saleable are the same things that will help you scale it
44:30 - CONTRACTS: why you want to have contracts in place protecting your assets, including design, artwork, music, intellectual assets etc.
47:35 - what you need to know when you're sitting down at the table to discuss an exit with a potential strategic buyer

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

intellectualassets #exitstrategiesforfounders

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Did you know Black college graduates have a lower homeownership rate than white people who dropped out of high school?

Ruby "SunShine" Taylor, M.S.W is an advocate for closing the racial wealth gap to make our world more financially equitable.

She’s the CEO and Founder of Financial Joy School, a virtual educational platform that provides access to financial education and investment tools to Black and Brown youth and their families.

Ruby is a double HBCU alumna (Howard University and Virginia Union University), and she harnesses the power of financial knowledge to bring connections, application, and education to establish generational wealth for black families.

A traumatic brain injury survivor, Ruby is a disabled Black, queer woman, wife, mother, daughter, aunt, sister and friend who is driven to make our world more equal, joyful, and just.

She is a motivational speaker and consultant for financial brands, including Wells Fargo, and has been featured in several leading publications, including The Motley Fool, Inc.com, Fast Company, Mashable.com and more.

Ruby shares how she was able to thrive after a life altering traumatic brain injury, and why she is on purpose every day helping black families build generational wealth.

To learn more about the Financial Joy School, please visit: https://financialjoyschool.com/

Be sure to connect with Ruby and follow her everywhere she glows:

TikTok: @FinancialJoySchool
Instagram: https://www.instagram.com/financialjo...
LinkedIn: https://www.linkedin.com/in/rubytaylor

00:00 - Meet Ruby!
04:15 - Grateful to be alive! Every time I am able to wake up and be here, I am ultra grateful
07:00 - Ruby's origin story and how she thrives in her new way of living with a traumatic brain injury
09:25 - You never know what will happen when you give out love; you don't know how or when, but it will always return.
13:55 - You had me at "compound interest" - how Ruby fell in love with financial literacy, investing, and building generational wealth
20:00 - Why income alone will not build wealth
38:50 - Because of slavery, many black families became generationally risk averse
39:55 - You deserve wealth and joy, I deserve wealth and joy, we ALL deserve wealth and joy! Andelicious Moment!
42:21 - Education kills fear
1:08:44 - How entrepreneurship has served Ruby

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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https://angel.co/andelyons
TikTok: @andelyons

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Are you leaving money on the table? There are growth and revenue opportunities you may be missing by not pursuing government and commercial contracts.

Our guest, serial entrepreneur Linda Chatmon, is a Federal Acquisitions Expert and Business Growth Strategist with nearly 25 years of experience helping businesses succeed in the federal market.

As the CEO of Contracts and Grants, LLC, Ms. Chatmon heads a team that is responsible for more than $13.2 billion in government contract negotiations and awards.

The Founder of Contracts & Capital in Sports and Entertainment, Linda connects high-profile athletes, celebrities, and entertainers to lucrative opportunities in the federal and commercial contracting space.

She’s also the Creator of the Fast-Track Academy, an immersive, real-world training program that teaches strategies successful government contractors use to find and win government contracts.

Linda’s book, The Road to Government Contracts, is a concise playbook that offers readers 10 actionable strategies that to transition into the federal contracting space.

Linda will take you to Government Contracts Church, so get ready to take notes... and take action by following Linda everywhere she GLOWS and signing up for her products and services via her website here: https://lindachatmon.com.

You can email Linda directly here: lchatmon@contractsandgrantsllc.com.

Linda's Social Media:

LinkedIn: https://www.linkedin.com/in/linda-cha...
Instagram: https://www.instagram.com/thereallind... and https://www.instagram.com/mzcontracts... - you will LOVE Linda's advice on IG!!
Facebook: https://www.facebook.com/linda.g.chatmon
Twitter: https://twitter.com/LindaChatmon

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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That which gets measured, gets improved. Especially when you’re in the roofing business!

Our guest, Abraham Ventura, is Founder and CEO of Pitch Gauge, the most powerful and popular roofing software for business.

In 2008, after Hurricane Gustav hit Louisiana, a friend of Abraham’s who owned a roofing company asked him to help aid the recovery process.

Abraham quickly realized how difficult and dangerous the job could be and searched for software solutions that calculated roof angles to better prepare and protect roofers.

When he couldn’t find what he was looking for, he created Pitch Gauge, a roofing property inspection software that calculates the total size and slope of any roof. It’s used by over 100,000 roofers a month and is the #1 downloaded roofing app.

Through the software, professionals can personalize roof reports, schedule any necessary meetings, personalize material orders and take pictures of the project. This roofing software constantly syncs the data from a roofing site to all devices so that the data is always accessible, putting the power back into the hands of the Insurance Adjuster or Contractor.

In early 2019 Abraham was accepted into the Hartford InsurTech Hub Accelerator Program, which increased his Founder acumen and connected him with an ideal customer segment for Pitch Gauge: insurance companies.

Abraham’s path to entrepreneurship was like a steep roof – dangerous and risky. It’s also an inspirational journey for anyone thinking about quitting.

He worked through personal challenges, including incarceration, and dissolved roadblocks (he’s a self-taught computer geek). Today Abraham has a successful business and a beautiful family.

To learn more about Pitch Gauge visit: https://pitchgauge.com

Download Pitch Gauge here:
Apple App Store: https://geo.itunes.apple.com/us/app/pitch-gauge/id389715382
Google Play Store: https://play.google.com/store/apps/details?id=com.prolificmethods.pitchgauge

Interested in investing in Pitch Gauge - email Abraham here: aventura@pitchgauge.com

Follow Pitch Gauge and Abraham on these social platforms:

Twitter: https://twitter.com/PitchGauge and https://twitter.com/ceo_abraham
LinkedIn: https://www.linkedin.com/company/pitchgauge/ and https://www.linkedin.com/in/abraham-ventura-9075762b/

00:00 - meet Abraham
08:50 - Abraham's Origin Story - how he turned his life around while incarcerated - inspirational!
26:05 - You can start from nothing and create something. Stitch That On A Pillow!!
28:38 - Pitch Gauge launch story - Abraham figured out how to create the app by watching YouTube videos and turning his old Toshiba PC into a Hackintosh — a computer made to run MacOS on non-Apple hardware.
43:45 - how Abraham found his first investor - while fixing a plumbing client's sink!
44:55 - Pitch Gauge gets accepted into the Hartford InsurTech Accelerator Program
50:45 - 1.6 million downloads in over 173 countries + 80,000 to 100,000 actives users / month !
54:00 - Abraham's founder advice: don't panic, don't freak out; you're going to get through this!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Are you building a tech startup without having a tech background or prior tech experience?

Our guest, Nelly Yusupova, is a CTO with over 18 years’ experience leading companies to technical excellence.

A start-up tech advisor, outsourced CTO, and the creator of TechSpeak for Entrepreneurs, Nelly is on a mission to help entrepreneurs minimize technology mistakes.

Through her online masterclass TechSpeak for Entrepreneurs, she provides the roadmap to successfully manage technology teams and projects, without being technical or knowing how to code.

Just recently included in Fast Company’s, “League of Extraordinary Women,” Nelly has been at the forefront of the women’s online movement since 1999 and is a Wall Street Journal’s “Woman on the IT Fast Track.”

Nelly is a speaker and presenter for many organizations and major industry events including: Women’s Enterprise Center, NY Entrepreneurs Business Network, Small Business Summit, BlogHer, Social Media Jungle, Mom 2.0, BlogWorld, and has been featured in INC Magazine, NBC Today Show, Fast Company Magazine, SmartMoney, TechRepublic and more.

Nelly dives deep into what you need to know to successfully lead your tech team and tech projects even though you're a non-tech founder!

To grab Nelly's generous 15% discount on her classes, visit: https://techspeak.co/classes and use code Startup15.

To learn more about TechSpeak for Entrepreneurs, please visit: https://techspeak.co

Be sure to follow and connect with Nelly on social media:

Twitter: http://twitter.com/DigitalWoman
Instagram: http://instagram.com/DigitalWoman
LinkedIn: http://linkedin.com/in/DigitalWoman
Facebook: https://facebook.com/digitalwoman

00:00 - meet Nelly!
06:00 - how Nelly fell in love with tech (BTW: she didn't know how to turn the computer on in her first day of computer science class!)
12:40 - the day Nelly fell in love with entrepreneurship
15:55 - be brave enough to say YES - Stitch That On A Pillow!
26:30 - ideal example of reiterating as a founder - Andelicious Moment
30:00 - meet TechSpeak for Entrepreneurs
41:20 - TechSpeak's 10 Step Process for creating a tech product
47:20 - how to avoid scope creep
48:44 - why you need to use agile product management vs. waterfall product management
50:00 - the biggest mistake founders make when outsourcing tech product management
57:20 - outstanding Founder Advice: I will figure things out

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Buckle up Founders!

MarTech Founder + Marketing Agency Founder + Music Director serving 20 million Listeners + Sirius On-Air Host + Award-Winning Radio Producer = a delicious, jaw-dropping conversation you don’t want to miss!

Our guest, serial entrepreneur Kate Bradley Chernis, has decades of experience in multi-media marketing and a track record of outstanding results delivered for large and small brands.

Her strong founder/market fit and results-driven background helped Kate raise $3 million for her current business, LatelyAI, a marketing software platform using artificial intelligence to automatically transform longform content like blogs, podcasts and videos into dozens of "smart" social posts yielding the highest engagement from a targeted audience.

It’s the ability to take traditional methodologies and revolutionize them with cutting-edge technology that fuels Kate’s success.

As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.

Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.

Kate shares the best startup stories, insights and advice for your founder journey, along with specific solutions to the hurdles women often face when growing a business.

To learn more about how Lately can make content marketing easier for your business, visit: https://www.lately.ai/

Please follow "Kately" everywhere she glows via these social handles:

https://www.joinclubhouse.com/@kately
https://www.facebook.com/LatelyAI
https://twitter.com/LatelyAI
https://twitter.com/LatelyAIKately
https://www.linkedin.com/company/latelyai
https://www.linkedin.com/in/katebradley/
https://www.youtube.com/LatelyAI
https://www.tiktok.com/@latelyai
https://www.tiktok.com/@katebradleychernis
https://www.instagram.com/latelyai/
https://www.instagram.com/katebradleychernis/

00:00 - meet Kate Bradley Chernis!
10:00 - Kate's marketing journey and how it prepared her for her success today
22:35 - the startup journey seems like a zig zag until you’re wise enough to see the straight line -Stitch that on a Pillow!
27:30 - thank you Dragon Voice Recognition!
29:00 - how life can help you transition out of toxic work places when you're stuck
32:00 - radio platforms are still filled with the old boys club mentality
36:00 - Angel Investors who helped Kate transition out of employee and into entrepreneur
39:00 - how Kate landed WalMart
41:25 - I hired you because the worst you can do will still be awe*mazing! Andelicious Moment!
54:30 - raising capital as a female founder
1:08:25 - why you want to use Lately for your small business
1:17:00 - brilliant advice for shifting out of founder doubt

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
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https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://angel.co/andelyons
TikTok: @andelyons

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What happens when a Greek yogurt product founder has two beloved pets with digestive track challenges?

He creates a probiotic-based pet food company!

Basel Nassar is the two-legged creator of Boss Nation Brands Inc., a line of innovative pet products that promote gut health through probiotic and prebiotic nutrition.

Nassar’s best friends and loyal followers, a 170 pound Rhodesian Ridgeback dog and an 11 pound Siamese Lynx cat, were his inspiration for founding Boss Nation Brands Inc. with the Boss Dog® Brand and Boss Cat® brand pillars.

The company, founded in late 2018, has grown leaps and bounds since inception. Nassar is proud to say that when you stand in the center of a pet store you will be able to see his products in every segment of the pet store.

Nassar graduated from Central Washington University with a Bachelor of Arts degree in Business Administration and a minor in Economics. His first job out of college was in an investment and operational role at KFC, where he took sales from 285th nationally to 18th in the nation. A few years later he ran a Seattle bakery which ended up supplying Starbucks their baked goods, making the bakery an overnight success. Soon after, the entrepreneur decided it was time to make a career path for himself rather than working for others. A chance meeting with two other Greek business owners was the start of a new venture called Greek God’s Yogurt which they sold in 2010.

The Seattle-based businessman is obviously a huge pet lover, but also a staunch supporter of animal welfare nonprofits. He has sponsored adoption events all over the United States, which has helped hundreds of cats and dogs find new loving homes.

Here's the video Basel mentioned during our conversation - it's wonderful!
https://www.youtube.com/watch?v=k2rdP...

To learn more about this awe*mazing pet food brand, visit: https://bossnationbrands.com

Follow Boss Nation Brands on social:
https://www.facebook.com/bossdogbrand
https://www.instagram.com/bossdogbrand/ - the photos are so adorable!!
https://twitter.com/bossdogbrand

00:00 - Meet Basel and Boss Nation Brands
05:32 - What compelled Basel to become an entrepreneur and leave paycheck + benefits behind
10:00 - the barriers to entry in the pet food industry
21:00 - why you should focus on branding and marketing and outsource manufacturing
23:00 - customer acquisition in the pet food industry
27:00 - outstanding founder advice for any industry - thank you Basel!!
32:00 - top tips you need to know to launch a pet food brand
40:00 - why pet food brands need to focus on brick and mortar vs. online

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

videochannelforstartups #howtolaunchapetfoodbrand #probioticsforpets

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Loneliness and isolation were on the rise before the pandemic and now it’s become an epidemic.

Our guest, Julie Schechter, and her co-founder Monika Shah created an easy way to share the love, perfect for any occasion or just because, in the time it takes to brew a cup of coffee.

Their ecommerce platform, Small Packages, is a curated care package company that sends major love in just 5 minutes. It offers pre-curated care packages based on different occasions, from break-ups to new babies. Each box type comes in three different price points, so you can choose one that fits your budget.

A Harvard Law graduate, Julie soon discovered practicing law was not for her, and she pivoted a few years after graduating into entrepreneurship.

00:00 - meet Julie Schechter!
07:05 - why Julie left practicing law
09:00 - what Julie learned from her first business fitBallet
15:20 - the idea that launched Small Packages
24:00 - building an ecommerce site without a background in ecommerce or technology!
25:10 - meet HerDomain: https://www.herdomain.com/
28:00 - how to quickly build ecommerce customer acquisition through crowdfunding
30:20 - customer acquisition and pricing strategy
31:15 - jobs to be done framework - ask customer questions as if you were filming a documentary
32:10 - understand what the job customers are hiring your product to do - Andelicious Moment!
44:50 - everything you want is on the other side of fear - Stitch that on a Pillow!

To learn more about Small Packages and take advantage of the 10% discount using the code ANE, please visit: https://smallpackages.co/

To connect with Julie and Small Packages online:
LinkedIn: https://www.linkedin.com/in/julia-schechter/ and https://www.linkedin.com/company/small-packages-co/
IG @smallpackages
Twitter @packages_small

Ready to pitch to investors and want help? Visit Scroobious: http://bit.ly/SLSScroobious

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about how you can make a greater impact on the startup ecosystem through sponsoring the Startup Life LIVE Show. ande@andelyons.com

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Woo Hoo! It’s the 100th Episode of the Startup Life LIVE Show!

To help us celebrate this meaningful milestone is Jenny Lefcourt, the extraordinary entrepreneur, operator, board member, advisor, and investor.

Jenny has been in tech for over 25 years, and she’s currently a General Partner at Freestyle, a San Francisco-based early-stage VC firm whose investments include Airtable, Intercom, Patreon, BetterUp, Snapdocs, Digit, and many others.

Jenny is also a founding member and Board Member of All Raise, a non-profit dedicated to increasing diversity in tech.

Prior to Freestyle, Jenny co-founded WeddingChannel.com (acquired by The Knot) and Bella Pictures (acquired by CPI). She also has angel invested and/or advised companies such as Discord, MainStreetHub, and Minted.

Jenny received a B.S.E from The Wharton School and attended Stanford Graduate School of Business, before dropping out after her first year to co-found WeddingChannel.com

You will love this delicious conversation filled with Jenny’s sensational startup stories and investor insights!

00:00 - 100th Episode - woot woot!
05:00 - meet Jenny
10:00 - Jenny's entrepreneurship origin story
27:00 - why a growth mindset is important for founders (and to investors!)
32:00 - triage for the startup: balls will drop - which ones are made of rubber, and which ones are made of glass.
41:00 - don't let your ego get in the way of winning - Stitch That On A Pillow!!
48:00 - how All Raise came to be + its mission and vision for amplifying female founders in the tech industry
52:50 - meet Freestyle VC: check size; investment process; industry segment; support for founders they back; etc.
56:30 - best practices for reaching out to investors, pitching to investors, following up/staying in touch post presentation/pitch
1:00:15 - outstanding valuation advice
1:02:40 - we're all insecure, all the time! The more you know this, it's easier to get over it. Feeling inadequate as a founder is part of the journey!

To learn more about Freestyle VC visit: https://freestyle.vc

Connect online with Jenny and Freestyle via:

LinkedIn: https://www.linkedin.com/company/freestyle-capital and https://www.linkedin.com/in/jennylefcourt/
Twitter: https://twitter.com/freestylevc and https://twitter.com/jennylefcourt

Check out All Raise here: https://www.allraise.org/

Grab a copy of Positive Intelligence here: https://amzn.to/3j6xI6V

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
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https://www.linkedin.com/in/andelyons/
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https://angel.co/andelyons
TikTok: @andelyons

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Is it possible to run a profitable law firm without sacrificing the legal team’s work-life balance?

Our guest, Hannah Genton, Founding Partner of CGL LLP, says unequivocally: YES.

Hannah knew that pursuing partner at a traditional law firm would be an uphill battle, especially as a Mother.

In 2017 Hannah and her founding partner Noem Cohen launched CGL, LLP - a fully distributed law firm focused on disrupting the legal industry by providing top-quality legal services combined with true work-life balance for attorneys.

The firm has doubled revenue every year and has clearly demonstrated it is possible to achieve lofty business and revenue goals without creating attorney burnout.

Sure, there were plenty of chances to forego their mission for money. But they chose to fiercely protect their attorneys and say no to certain clients.

Hannah shares all the obstacles and challenges they overcame to stay true to their mission while building a profitable practice.

00:00 - Meet Hannah
08:45 - origin startup story
23:00 - what it means to be a fully distributed law firm - not the same as remote!
34:00 - how CGL pairs clients with the best attorney while meeting the work/life balance goals of their legal team
37:00 - lessons learns while figuring out best pricing strategies
40:00 - advice for scaling a law practice
51:00 - how entrepreneurship has served Hannah, personally and professionally

To learn more about CGL LLP, visit https://cgl-llp.com

and connect on social via:

LinkedIn: https://www.linkedin.com/in/hannahgen...
Twitter: https://twitter.com/hannahgenton

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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What happens when you’re a serial tech entrepreneur trying to design a custom ring for yourself and find the experience to be outdated and daunting?

You solve that problem by disrupting the jewelry industry with a new business – Gemist - the first mobile app that allows users to design rings and try them on before they buy!

Our guest, Madeline Fraser, is a serial entrepreneur and big thinker who loves creating consumer facing technology that solves a big problem.

Over the past five years she has created and grown multiple start-ups. Raising millions in funding for ideas she believes will make our world so much easier.

Today Madeline is the Founder & CEO of Gemist, a custom jewelry brand that gives you the power to design your own jewelry, offering a 100% customizable experience with options for the cut, setting, metal, stone, color, style, band, and size.

Through its unique “Try-On” feature, the brand will send Gemist rings straight to your home at no cost so you can be sure the fit, look, feel, and experience is exactly what you want before buying.

All stones and jewelry are ethically sourced and handcrafted locally in Downtown Los Angeles.

You will la la la la LOVE Madeline's startup stories, especially her pitch to De Beer's Jewelry in London 😍!

Her startup founder 💎s include:

00:00 - meet Madeline!
08:44 - delicious Shark Tank story
17:32 - Madeline's favorite mantra: always fail fast, fix fast and learn fast. Stitch that on a Pillow!
22:40 - female founder journey advice you need to hear
35:00 - meet Gemist - a custom, try-on-at-home jewelry design platform
36:45 - you have to learn from the consumer
38:30 - pivoting to a new name to address a broader base of customers
47:18 - outstanding fundraising advice
49:40 - Madeline's pitch to De Beers - best pitch story!!
59:48 - stacking jewelry is delicious - meet Gemist's Golden Hour collection (10% off here: https://gemist.co/collections)
01:00:00 - Entrepreneurship has taught me I can do anything.

To learn more about Gemist and to purchase custom designed "try at home" jewelry, visit: https://www.gemist.co/

Connect with Gemist via:
Instagram: https://www.instagram.com/gemistco/
Facebook: https://www.facebook.com/gemistco

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your small donation via Patreon or by sponsoring the show as a brand. Go to my website and scroll down to the sponsor buttons – https://andelyons.com - or reach out to me: ande@andelyons.com THANK YOU! 🤗❤

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Did you know each year the US and Canadian governments provide billions in R&D Tax Credits to fund businesses?

The application process is cumbersome, prone to expensive audits, and it can take as long as 16 months to receive the funds.

Our guest, Lloyed Lobo is the Co-Founder of Boast.AI, a fintech platform fueling innovation through automating access to R&D tax credits.

Boast.AI has helped thousands of companies streamline the R&D tax credit application process, so they can get more money faster, for less time and risk.

Armed with $123M in funding, Boast.ai is on a mission to enable innovators to change the world through non-dilutive capital.

Lloyed also runs Traction, Boast.AI's community of +100k innovators that brings leaders from the fastest growing companies like Shopify, Twilio, LinkedIn, GitHub, Cloudflare, and many more to share learnings on building, growing, and scaling companies via weekly webinars, regular meetups, and conferences.

From the beginning of our delicious conversation to the last comment, Lloyed shared high level business advice sprinkled with brilliant gems of wisdom.

To learn more about Boast.AI click here: https://boastcapital.com

Connect with Lloyd, Boast.AI and Traction here:

Traction: https://www.tractionconf.io/
LinkedIn: https://www.linkedin.com/company/boast-capital/ and https://www.linkedin.com/in/lloyedlobo/
Twitter: https://twitter.com/lloyedlobo and https://twitter.com/BoastCapital and https://twitter.com/TractionConf_io

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your small donation via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Creating a telehealth platform connecting LGBTQ+ patients with inclusive clinicians is a big, hairy, audacious goal requiring a uniquely qualified founder to execute and implement this vision.

Meet Justin Ayars, a self-proclaimed recovering healthcare trial lawyer turned serial entrepreneur. His newest endeavor is elevating the LGBTQ+ Community through inclusive healthcare.

Since 2009 Justin has been an advocate for the LGBTQ+ community, opening an inclusive coffee shop and selling it in 2011, then opening an inclusive bar and restaurant, which he sold in 2014 to focus on his next business, QMedia, a regional LGBTQ+ multimedia/marketing company.

Along the way Justin became involved with the local and national LGBT Chamber of Commerce (https://www.nglcc.org), which added to the skillset and knowledgebase he would need for his future business, equalityMD.

By mid-2019, Q Media had evolved its operations into Equality Rewards, a software/data analytics company. As their new technology debuted, the pandemic hit and the team responded by interviewing 1,000+ individuals across the country.

Through their research, they discovered just how the pandemic exacerbated the existing healthcare disparities experienced by members of the LGBTQ+/SGL community.

In 2021, Justin and his team pivoted from Equality Rewards and are preparing to launch equalityMD, a comprehensive digital platform providing inclusive, personalized healthcare that’s easily accessible and affordable.

Using equalityMD’s telehealth portal, the historically underserved LGBTQ+ community can easily access LGBTQ+ inclusive medical professionals from any device, nationwide.

To learn more about equalityMD and to sign up for their newsletter, visit the website here: https://equalitymd.com.

OutCare Health - the organization equalityMD is partnering with: https://www.outcarehealth.org/

Follow equalityMD via:

LinkedIn: https://www.linkedin.com/company/equa...
Facebook: https://www.facebook.com/equalityMD/
Instagram: https://www.instagram.com/equalitymd/

You can connect with Justin via:

LinkedIn: https://www.linkedin.com/feed/update/...
Email: justin@equalitymd.com

00:00 - Meet Justin!
13:55 - Every day can be a teachable moment if you let it. Stitch that on a Pillow!
20:00 - Admitting what you don't know is empowering
31:20 - Putting the humanity back into healthcare and make it less clinical
41:00 - How to find Mentors and why mentorship matters
43:05 - Be open to knowing nothing and learning everything
46:10 - Building a team where each department is in a swim lane, not a silo

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your small donation via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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When faced with the day-to-day responsibilities of building a startup, even the most experienced business leader can lose sight of the company’s mission.

Over time, the founder can become too focused on surviving instead of inspiring.

Our guest, Jennifer Foxworthy, is a retired U.S. Navy veteran who served her country proudly for 21 years.

Today, Jennifer travels the country as a powerful keynote speaker using her voice to help others finds theirs.

As the Founder and CEO of Inspirationally Speaking, LLC, and the Founder and CEO of Unstoppable You Ministries, Inc., Jennifer embodies the Navy core values of “Honor, Courage, and Commitment” to help leaders stay focused, intentional and thriving.

A domestic violence advocate and author of “Tomorrow My Sunshine Will Come: Memoirs of Women Who Survived Domestic Violence”, Jennifer uses real talk and humor to help remove internal and external barriers that prevent founders from fully stepping into their leadership authority.

Jennifer shared many golden nuggets to help keep you inspired on your Founder Journey! Here are some highlights from our delicious conversation:

00:00 - meet Jennifer!
08:00 - why Jennifer enlisted into the US Navy, and why she served 21 years
11:35 - what compelled Jennifer to become an inspirational speaker
20:25 - launching a speaker business - Jennifer shares the best advice and details!
29:00 - celebrating the day Jennifer stepped fully into her worth as a speaker
34:55 - Jennifer shares her experience with domestic violence and her book: “Tomorrow My Sunshine Will Come: Memoirs of Women Who Survived Domestic Violence”
40:40 - Jennifer's 3-phase journey of healing from Domestic Violence and become a THRIVER, not just a survivor
49:00 - the language you can use to set boundaries in your life - work or personal - including non-verbal clues
53:50 - why emotional intelligence is key for successful leadership
59:00 - Unstoppable You hybrid event

To learn more about Jennifer's speaking topics, please visit her website (and hire her!) here: www.inspirationallyspeaking.com

RSVP to Unstoppable You event here: https://uycjax2021.eventbrite.com

Connect with Jennifer and follower here here:

YouTube Channel: https://www.youtube.com/c/Inspiration...
Facebook Fan page: www.facebook.com/jenniferfoxworthy.inspirationallyspeaking
Instagram: @InspirationallySpeakingLLC
LinkedIn: https://www.linkedin.com/in/jenniferc...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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When you write, publish and sell a book, you become not just an author, you become an Authorpreneur!

Like an entrepreneur, an author is selling a product, marketing themselves as a very specific brand, they’re data driven, constantly strategizing and becoming risk tolerant.

Our multi-talented guest, Lisa Caprelli, is a speaker, songwriter, producer and a best-selling author.

In 2018, after decades in marketing, branding, podcasting and publishing, Lisa decided to create a children’s brand.

Beginning with a 7-book series called Unicorn Jazz ™, Lisa went on to produce and direct “Unicorn Jazz Presents The Thing I Do,” a kids show on Amazon TV created at the onset of the pandemic to share happiness for children and educators.

Described as a modern day "Sesame Street meets Mickey Mouse Club,'' kids can send to the show their own video content, music, talent and more!

Lisa dives deep into authorpreneurship - publishing, product development + distribution, tactics for launching an Amazon TV Show and more!

00:00 - welcome and meet Lisa Caprelli!
06:00 - Lisa's origin story
10:30 - it's never too late to dream a new dream
11:25 - are you a sesquipedalian?
13:00 - Unicorn Jazz books
22:00 - the business side of authorpreneurship
35:10 - the Thing I Do video - Amazon TV show
38:10 - how to launch an Amazon TV show
45:35 - Happiness is to give your life away. Helping Others = Stitch That On A Pillow!
58:45 - you always win when you launch a business

Learn more about Unicorn Jazz here: http://unicornjazz.com/

Book a Virtual Author Visit here: https://unicornjazz.com/author-visits/

Explore and purchase Unicorn Jazz books here: http://amazon.com/author/lisacaprelli

Connect with Lisa and Unicorn Jazz on social here:

LinkedIn: https://www.linkedin.com/in/lisacapre...
Twitter: https://twitter.com/LisaCaprelli
YouTube: https://www.youtube.com/c/UnicornJazz
Instagram: http://www.instagram.com/unicornjazzb...
Facebook: https://www.facebook.com/unicornjazzb...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Do you know where your eCommerce metrics are?

The most successful eCommerce businesses make decisions based on metrics. They know the state of their store’s performance at all times and which levers to push to grow.

There are thousands of metrics you can track, but only a few of them directly represent the state of your business and can be turned into actionable insights that help you grow.

Our guest, Raj Sheth is a serial SaaS entrepreneur. After two failed eCommerce startups, Raj founded Recruiterbox in 2011 and exited to private equity after growing it to 3000 customers and $4MM in ARR.

Today Raj runs FlyData, a company he acquired in 2020, helping fast-growing eCommerce companies centralize their data for analysis.

Raj’s ultimate goal with FlyData is to make it easy for eCommerce companies to pull their data into one place, and have insights on what is working, even without a large engineering or data team.

He shares the best startup 💎💎💎 learned from his two filed attempts + one exit + one acquisition!

00:00 - meet Raj Sheth
17:30 - failed attempts teach us valuable lessons
26:10 - how do you know when you're ready to sell your business
38:10 - how to determine if you need outside capital for your startup - it's about fit and expectations
42:10 - outstanding insights and advice for acquiring a business
48:00 - data warehousing defined
50:00 - ecommerce metrics you must know
55:37 - Raj's AWE*MAZING FREE OFFER to eCommerce founders!!!
57:30 - focus on the small wins - Stitch that on a Pillow!

Watch my video re: how to calculate the LTV/CAC Ratio here: http://bit.ly/LTVCACRatio

Take Raj up on his free offer: raj@flydata.com

Click this link to learn more about FlyData: https://www.flydata.com/

Connect with Raj and FlyData via social:
LinkedIn: https://www.linkedin.com/in/rajsheth81/ and https://www.linkedin.com/company/flyd...
Twitter: https://twitter.com/whoisraj and https://twitter.com/FlyDataInc

Here's the link for the heelless shoe company: https://www.smthedifference.com/ and my interview with the founder can be found here: http://bit.ly/SLSOlguy

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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You don’t have to build your new business in the dark.

Our guest, Cynthia Del’Aria, a twice-exited tech startup entrepreneur, has created Precursa - a predictive technology platform that helps founders more accurately assess the viability and future success of their new ventures.

A tech-startup ninja, Cynthia’s passion is helping people with new ideas for a business or a technology solution fail fast so that they can save their precious time and hard-earned money for the idea that has the best shot at making it big.

Over the past 10 years, she’s saved close to $10M, and decades of time, for entrepreneurs all over the world!

By applying the predictive technology of AI and Machine Learning to the process of vetting and validating new startup ideas, you can move at your own pace and have confidence that your idea has been tested and data proven – before you spend time and money on a launch.

Cynthia’s startup gems will add tremendous value to your founder journey. She started her first company at 15, sold it to a major competitor 4 years later; started her 2nd company a few years after that, and sold it 4 years later via a strategic acquisition.

You will LOVE meeting Cynthia, hearing her sensational startup stories, and grabbing her 5x tech-startup ninja gems!

To learn more about Precursa and to sign up for alerts, please visit: https://precursa.com/

Please connect with Cynthia and Precursa via the social links below:
https://www.linkedin.com/in/cynthiade...
Facebook: https://www.facebook.com/precursatech
Instagram: https://www.instagram.com/precursa_us/
Twitter: https://twitter.com/precursa

Join the Cynthia's Facebook Groups here:

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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CONNECT WITH ME ONLINE:
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https://angel.co/andelyons
TikTok: @andelyons

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Can you learn how to be a successful entrepreneur, whether it runs in your gene pool or not?

For over 10 years, our guest, Areen Shahbari, has been helping founders adopt an entrepreneurial mindset, instill a creative and innovative culture, and launch, manage and grow successful, scalable, and sustainable ventures.

Areen is the Founder and CEO of Shahbari Training & Consultancy and Cactus International, and she’s a faculty member at Harvard University Extension School and Harvard Professional Development Programs.

She also speaks at local and international conferences and has led training programs in the United States, Chile, Jordan, Palestine, Morocco, Turkey, Mexico, Bahrain, and Qatar.

Prior to her teaching and entrepreneurial career, Areen worked for ten years in the media industry as a journalist, a TV programming director, and a TV host of six TV shows, where she interviewed hundreds of experts on topics ranging from politics, law, psychology, gender, diversity and inclusion, and business.

She is fluent in three languages, holds a BA in psychology and communication, and an MBA in entrepreneurship from Simmons University School of Business.

Areen takes us on a delicious entrepreneurial adventure where she illustrates many ways to adopt an entrepreneurial mindset through her own founder journey.

00:00 - meet Areen!
05:00 - sharing our love of Simmons University's School of Business All Women MBA Program
09:00 - Areen's origin story - "no" is just another way to get to "yes."
14:25 - Ande shares how she turned a "not just no, but hell no" moment into a YES!
17:15 - mindset hack for when you hear NO (or when folks laugh at your dreams), especially if you are a diverse founder
21:50 - launching a TV show amplifying Palestinian business women's voices - never done before!
28:30 - over 70% of Middle Eastern women do not participate in the workforce, even though they are highly educated
31:00 - Cactus International startup stories - including the reason she chose Cactus - pure deliciousness!
48:20 - how Areen built her entrepreneurship teaching career at Simmons, MIT and Harvard
58:00 - Areen acknowledges that many people came to her aid as she pursued her dreams
1:01:00 - Areen's OUTSTANDING top tips for adopting an entrepreneurial mindset

To learn more about Cactus International, visit: https://Cactusint.com

Visit these social links to connect with Areen and to follow Cactus International:
LinkedIn Areen: https://www.linkedin.com/in/areenshah...
LinkedIn Cactusint: https://www.linkedin.com/company/cact...
Facebook Cactusint: https://www.facebook.com/Cactusint
Youtube Cactusint: https://www.youtube.com/channel/UCrIU...
Instagram Cactusint: https://www.instagram.com/cactusint/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

entrepreneurshiptrainingforwomen #diversefounders

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Are you considering launching a business in the cannabis industry?

Our guest, Jennifer Beck, is a seasoned entrepreneur with deep experience in the legal cannabis and hemp market.

Her prior technology company, Cannabase, was founded in 2013 as the first and largest online wholesale marketplace connecting the legal cannabis market.

During her time with Cannabase, she served for 2 years as the Vice Chair of the Colorado Cannabis Chamber of Commerce and was involved with advocacy for responsible legalization.

After selling Cannabase in 2016 to Helix Technologies (where Cannabase was rolled into leading cannabis seed-to-sale tracker BioTrackTHC), Jennifer co-founded Jihi with a mission to help high performing people sleep better, recover faster, and rejuvenate from the inside out.

Jihi’s proprietary, clean and highly functional CBD skin and body care was founded on the idea of "Self-Centered Wellness" - coming within to find our authenticity, our joy and our power - and compassion for ourselves and the earth.

Jennifer is a favorite expert voice in the legal cannabis industry and has been featured on Bloomberg Radio, Forbes, Green Entrepreneur, Marijuana Business Daily and more.

Throughout our delicious conversation, Jen shares her seeds of wisdom and inspiration to keep you moving forward with your new business along with outstanding business model advice to help you create a profitable and sustainable enterprise!

00:00 - Meet Jen!
08:20 - Cannabase - launching, building and exiting.
14:15 - Cannabis industry regulations and licensing constraints
21:40 - how Jihi got its name - beautiful story!
23:00 - launching a CBD product company - all the details!
27:30 - MUST WATCH/LISTEN - Jen shares the BEST Customer Persona and target market data info resulting into an extreme Andelicious Moment
32:00 - Jen breaksdown Jihi's pure ingredients list
35:00 - how Jen landed on the best design for Jihi's brand promise and brand experience
37:50 - how Jihi proved its value prop during a pandemic
40:20 - building with patience
44:10 - embrace the power from rest - STITCH THAT ON A PILLOW
57:10 - become a Jihi Brand Ambassador!

To learn more about Jihi, please click this link: https://lddy.no/zf66

Ordering product? Be sure to use discount code ANDELIVE30

Help Jihi spread joy to our brave, dedicated pandemic first responders: https://spreadjoy.jihi.com

Connect with Jen and Jihi via these social links:

LinkedIn: https://www.linkedin.com/in/jennifergargotto/ and https://www.linkedin.com/company/jihi-company/
Twitter: https://twitter.com/MyJihi
Instagram: https://www.instagram.com/myjihi/ and https://www.instagram.com/msmorphosis/
Facebook: https://www.facebook.com/MyJihi

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com

ANDELICIOUS ADVICE:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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STARTUP DOX
Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

CONNECT WITH ME ONLINE:
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https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Courageous and compassionate conversations are the seeds that lead to cultural change, especially within the workplace.

For over 10 years our guest, social impact startup founder Marie Roker-Jones, has been leading gender and racial diversity strategies to create cultural change.

A seasoned founder, Marie is the co-Ceo of Essteem, a platform that organizes Equalithons (hackathons for equality), a first-of-its-kind, virtual DEI events that connect tech companies that uphold diversity and inclusion commitments to underrepresented tech talent who want to work for those companies.

As the founder of Raising Great Men, Marie built a movement for parents, empowering them with resources to raise culturally aware and socially conscious children.

She was the senior editor for The Good Men Project, a multimedia, cross-platform site that asks, “What does it mean to be a good man in the 21st century?”

Marie also has workforce and career development experience creating workforce re-entry programs for underrepresented communities through coalition building, employment readiness, networking opportunities, and community outreach.

She has helped tech companies and startups with their diversity hiring goals through Veteran and military spouse initiatives.

Marie dives into her passion for racial diversity, inclusion and equality, and how she and her co-founder Hugo are building a platform to help corporations hire and retain overlooked tech talent.

00:00 - meet Marie Roker-Jones!
10:35 - 4 memorable startup mistakes Marie made with her first business
16:00 - how racial diversity and equality became Marie's north star
20:35 - meet Essteem + Hugo - a terrific co-founder story!
30:15 - roadblocks faced by folks transitioning into the tech industry and how Essteem helps dissolve these roadblocks
39:50 - how Essteem proved its value proposition
46:45 - a vulnerable concern many founders have: underdelivering + I don't want to screw this up!
55:40 - how you can add wind to Essteem's sails

Please visit Essteem https://www.essteem.com to learn more about how their platform organizes Equalithons (hackathons for equality), a virtual DEI event that connects tech companies that uphold diversity and inclusion commitments to underrepresented tech talent who want to work for those companies.

Please connect with Marie via:
LinkedIn: https://www.linkedin.com/in/marieroke...
Twitter: https://www.twitter.com/marierokjones
Instagram: https://www.instagram.com/marierokerj...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

hackathonsforequality #racialdiversityandinclusion

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Taking a recipe and scaling it for mass production, especially when it has a shelf-life, is one of the hardest business models to start.

Our guest, JimmyTay Trinh, is the founder of Naturally Noah’s, a food business providing an array of delicious, vegan instant pho noodle soups.

JimmyTay and his family members were suffering from chronic illnesses and obesity. While they loved consuming pho noodles, JimmyTay knew the instant soups on the shelf were toxic – filled with high levels of sodium and saturated fat.

A former restauranteur who honed his craft at the Culinary Institute of America, JimmyTay knew he could create a healthy, vegan version of pho noodles that would help his family and other folks lead healthier, sustainable lives.

He created a delicious variety of instant pho soups, figured out how to scale the recipes, designed the packaging, secured proper nutritional labeling, beta tested in local stores, learned how to mass produce the recipes, and Naturally Noah’s is now a nationally distributed food product!

Chef JimmyTay shares the BEST advice for food founders, including:

00:00 - Meet Chef JimmyTay!
06:45 - Food accelerator program SKU - https://sku.is/
11:00 - JimmyTay's origin story
14:25 - proving Naturally Noah's value prop
28:00 - the mantra that helped JimmyTay get through the tough days
28:40 - Practice Patience - Stitch that on a Pillow moment!
31:00 - brilliant food product pricing advice
36:00 - funding advice for your food business (thanks Mom!)
44:00 - nutrition label advice
48:05 - founder life - JimmyTay's daughter arrives during Hurricane Harvey - in the car!
52:05 - rebranding a food product line - what's involved: team + brand promise + vision
54:25 - why authenticity is important for your business proposition
57:50 - how entrepreneurship has served JimmyTay
59:00 - best product and ingredient vendor advice for food founders!

To learn more about the delicious instant vegan pho soups at Naturally Noah's, please visit: https://naturallynoahs.com

Connect with JimmyTay and follow Naturally Noah's:
LinkedIn: https://www.linkedin.com/in/jimmytayt...
Twitter: https://twitter.com/eatnaughtynoahs and https://twitter.com/JimmysJourny
Instagram: https://www.instagram.com/naturallyno...
Facebook: https://www.facebook.com/NoahsPhoNood...

SOSV - https://sosv.com/invest/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

adviceforscalingafoodbusiness #veganphonoodlesoup

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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No employee should have to choose between work and family.

Providing access to trusted care and earning a living rate for delivering that trusted care is a problem that needed solving.

Our guest, Anita Gardyne, is the CEO and Chairman of the Board of Onēva, a company she co-founded in 2014 to solve this problem.

Onēva reimagines the career for caregivers while providing an enticing and essential employer-provided benefit to client employees.

Anita, a working mother and caregiver to her mom, faced her own frustrations in finding trusted care for her family through the existing marketplace.

Believing access to trusted care AND earning a living rate for delivering quality, professional care are human rights, she went to work.

Anita collaborated with Microsoft to build Onēva’s technology platform, welcoming them as the system’s first customer in 2016. Onēva now plays a critical role in providing access to safety compliant in-home care for businesses, customers and caregivers.

A technology business visionary, Anita is an award-winning Black businesswoman with a personal mission of extending women’s careers, closing the pay equity gap faster, and creating thousands of living wage jobs.

Prior to Onēva, Anita spent nearly 2 decades in leadership positions including her role as CFO at Quantum (Seagate), leading a disk drive business unit generating $3.5B in revenue.

Anita holds an MBA from UC Berkeley’s Haas School of Business and a BA in Economics and Economics in the Black Community from UC Berkeley.

ABOUT ONĒVA:
A certified Minority Owned Business and employer-provided technology platform that matches FBI background checked in-home care providers with employees to help them achieve greater work-life balance and peace of mind. Through the benefit, caregivers are able to carve their own schedule and pursue jobs that best match their skillset while employees are comforted to know available caregivers have living FBI background checks, are fairly compensated, and are trustworthy to care for elders, children, those with disabilities, pets, and home needs.

To learn more, please visit: https://www.oneva.com

Connect with Anita on LinkedIn here:

Follow ONĒVA on social media here:

Twitter: https://twitter.com/onevainc
Instagram: https://www.instagram.com/onevainc/
LinkedIn: https://www.linkedin.com/company/oneva/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Out of suffering have emerged the strongest souls; the most massive characters are seared with scars. - Kahlil Gibran

After spending twenty-two years in and out of correctional institutions, our guest, Quan Huynh, was paroled from a life sentence in 2015 and created his first company six months later.

Described as a mighty warrior, a magician, and a mountain of goodness, Quan is the bestselling author of Sparrow in the Razor Wire: Finding Freedom from Within While Serving a Life Sentence.

Quan is also the senior post release program manager for Defy Ventures, a non-profit helping those with a criminal past transform their lives through the journey of entrepreneurship.

Defy Ventures’ entrepreneurial programs enable one of America’s largest forgotten communities to defy the odds. Its entrepreneurs-in-training accelerator program provides the skillsets and mentoring needed to launch a business.

In 2016 Quan received the Peace Fellowship Award for his work with the Alternatives to Violence Project. He’s been featured in Entrepreneur, PBS Newshour, Talks at Google, and numerous other publications and podcasts.

"No matter the prison, the key to unlocking the door is in each one of us."
"Every human being is worth salvaging and everyone has the capacity to change."

Quan transformed and inspired everyone during our delicious conversation, including:

00:00 - Meet Quan!
07:52 - Quan's origin story
09:54 - Shift Happens
15:10 - Quan starts the first ever grief and loss group for incarcerated men
23:52 - How journaling led to Quan's love of writing
25:50 - Quan's parole story
33:30 - Transitioning from prison to entrepreneurship
40:00 - Diluting biases and limiting beliefs
45:00 - The birth of Sparrow on the Razor Wire - Finding Freedom from Within While Serving a Life Sentence - written for the men Quan left behind
48:50 - Authors are creative entrepreneurs
55:02 - Meet Defy Ventures and volunteer!

You can purchase and DONATE copies of Quan's book here: http://bit.ly/SparrowInTheRazorWire.

Learn more about Quan and his remarkable work in the world here: https://quanxhuynh.com/.

Follow and connect with Quan on social media:

LinkedIn: https://www.linkedin.com/in/quanxhuynh/
Twitter: https://twitter.com/quanxhuynh
Instagram: https://www.instagram.com/quanxhuynh/
Facebook: https://www.facebook.com/quanxhuynh
YouTube: https://www.youtube.com/channel/UCAi6...

Learn more about Defy Ventures here: https://www.defyventures.org/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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TikTok: @andelyons

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Gaming for Good – how wonderful is that?!

Our guest, Mariam Nusrat, is the Founder of GRID - Gaming Revolution for International Development, a tech start-up that aims to unleash the power of video games to educate, engage and empower people for positive behavior change.

GRID is powered by a global team of young professionals who share a passion for video games and social change. They have created games on reproductive health, climate change, health pandemics, animal welfare and STEM learning and have games in the pipeline on child abuse, financial literacy and skills for the future.

GRID grew as a Clinton Global Initiative University (CGIU) Commitment to Action and has been featured twice on the CGIU stage in sessions moderated by President Bill Clinton.

The team is currently building Breshna - a no-code platform that creates video games with no-code, at low cost and lightning speed.

Mariam, an Education Specialist at the World Bank, believes in the power of young people, especially women, and has a vision of a world where empowered girls are not a minority but a norm. Her favorite quote this year is “Why can’t “run like a girl” mean win the race?”

Mariam dropped gems the entire conversation, including:

00:00 Meet Mariam!
11:42 - why no code video game dev has not been mainstreamed
14:00 - being a woman in a male-dominated industry
16:38 - accepted into the Clinton Global Initiative University
20:55 - outstanding advice for side-hustling founders
23:25 - Andelicious Moment - Marian's terrific fund raising advice
28:00 - why it's time for a no-code video game building platform (think CANVA or SQUARESPACE)
28:50 - meet Breshna!
30:40 - why building in public helps you build your business
38:40 - be a category leader (Ocean Programs Accelerator: https://oceanprograms.com)
53:15 - Mariam's generous offer to share her dev team at cost - email her: mariam.adil@gamingfordev.com
54:25 - sign up for Breshna's game jam - July 17
58:25 - Stitch That on a Pillow!

To learn more about GRID, click here:

To learn more about Breshna, click here: https://breshna.gamingfordev.com/

Please connect with Mariam and follow GRID here:

LinkedIn: https://www.linkedin.com/in/mariamadil
Twitter: https://twitter.com/gamingfordev
Instagram: https://www.instagram.com/gamingfordev/

How Not to Waste Time and Money on Product Development: https://bit.ly/StartupLifeLIVEMVP

What if Someone Steels My Idea: http://bit.ly/StealIdea

Scroobious Pitch It Plan: http://bit.ly/SLSScroobious

Ocean Programs Accelerator: https://oceanprograms.com/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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https://angel.co/andelyons
TikTok: @andelyons

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Are you ready to launch your consumer brand business and wondering how to make a splash that results in solid sales results without breaking your marketing budget?

Our guest, Joselin Mane – Founder & CEO of LITBel Consulting and Boston TweetUp – is a marketing strategist that leverages engineering principles to guarantee marketing results using his proven MMT method.

Joselin has been helping consumer brands increase their profits while also decreasing their costs by strategizing, building, and optimizing proven sale and marketing funnels within 90 days.

Working with companies like Toyota, Dreamworks Studios, Indochino, Warner Bros., Eventbrite, and Cadillac, Joselin knows how to leverage online marketing technology to streamline digital marketing and social strategies and organize and promote events for long term sales growth.

In 2009 he launched Boston TweetUp and single handedly developed a network of over 100 Boston area event partners while managing the most socially active event calendar and promotional network in the Boston area to date! (One of the many reasons Joselin is a beloved member of the Boston Startup Community.)

Virtual and in person event planners will love Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event.

Share the top thing you learned using the hashtag #JMBday. Respond by June 9 @ 12pm ET - 30 minute Strategy Session; after June 9 @ 12pm ET - 15 Minute Strategy Session.

Joselin shared valuable advice to help you create the best experiences for your consumers so you can stand out from the crowd... and he shared terrific mindset hacks you can immediately implement to help ease your founder journey.

00:00 - Meet Joselin - Happy Birthday - woo hoo!
07:16 - Mindset Hack for Founders - how to stay even keel during the tumultuous times
10:00 - Mentorship Matters and excellent Mastermind Group Advice
14:45 - Origin Story - looooove!
18:00 - get to success faster - fish where the fish are - a terrific analogy for startup founders to provide something the market wants - Andelicious Advice
20:50 - why digital marketing and consumer brand marketing
27:10 - why proving the value proposition is so important and ROI advice
32:57 - how to give more and create a memorable experience with your consumers
35:00 - the power of asking really good questions
37:10 - Boston TweetUp rocks
40:00 - how Joselin serves clients - MMT Method
46:40 - Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event
56:30 - how to handle imposter syndrome and founder inadequacy

Learn more about Joselin's MMT Method and marketing services here: https://litbel.com/

Follow and connect with Joselin here:
LinkedIn: https://www.linkedin.com/in/joselinmane/
Twitter: https://twitter.com/JoselinMane
Clubhouse: @joselinmane https://clubhousedb.com/user/joselinmane
Instagram: https://www.instagram.com/joselinmane/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

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Over 75% of sexual assault victims are not comfortable using the hospital process or going to law enforcement when they have been assaulted and traumatized.

Clearly, the existing service options for sexual assault survivors are not working.

Our Guest, Madison Campbell, is the CEO and Co-Founder of Leda Health, a company created in 2019 for survivors, by survivors to quell the many systemic shortcomings surrounding sexual assault services.

Leda Health is on a mission - to give a voice to the voiceless and to provide the care and resources needed for a full recovery.

Its flagship product is a HIPAA compliant self-administered sexual assault examination kit aimed at restoring the autonomy and freedom of choice that survivors have.

A trailblazer and sexual assault advocate, Madison studied epidemiology in space populations in college, after which she founded a software development company called Iyanu, based in Lagos, Nigeria.

Madison will increase your awareness of sexual assault prevention, care and justice along with outstanding founder journey advice:

00:00 - Meet Madison!
10:00 - why health tech and what Madison learned from her first business Iyanu
19:12 - Madison's founder market fit story and why it gives her such deep empathy to solve this problem of justice and care for sexual assault providers
21:10 - why trauma informed care is so important
23:20 - from asking the right questions, Madison learned people wanted to get their power back
26:11 - Madison's Andelicious Advice: the most powerful thing to bringing a company alive are the stories of its potential users
29:45 - the story behind the name Leda (♥ ♥ ♥)
32:41 - 16 cease and desist orders, 5 subpoenas and 4 state-wide bills happened within the first month of launching Leda
39:00 - Leda Health's Healing Circles https://www.leda.co/healingcircles
46:05 - the hard thing Madison and her team are working on right now - educating folks
48:00 - Madison's "Stitch That on a Pillow" advice!
50:00 - the collective founder journey and Madison's advice for founder imposter syndrome
54:07 - trauma victims - you are not alone

To learn more about Leda Health, click here: https://www.leda.co/

To join a Leda Health Healing Circle, click here: https://www.leda.co/healingcircles

Follow Leda Health and connect with Madison here:

LinkedIn: https://www.linkedin.com/in/madisonac...
Instagram: https://www.instagram.com/ledahealth/
Twitter: https://twitter.com/martyrdison and https://twitter.com/ledahealthco
Facebook: https://www.facebook.com/ledahealth

Watch Vicki Carroll's outstanding marketing advice about creating educational content for the top of your sales funnel: https://www.youtube.com/watch?v=iUOYH...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
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TikTok: @andelyons

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Are you seeking funding for your startup and struggling to connect with the right people and resources because you don’t fit traditional pattern matching?

Our guest, Allison Byers, founded Scroobious, a pitch video platform for under networked founders to be discovered by the right investors with the right message in the right way.

With an MBA and 15+ years' experience building and leading startups, Allison has previously raised nearly $10M, and she has deep experience utilizing data to understand human behavior, strategic planning, fundraising, and product management.

Allison adds so much value to founders during our conversation, especially if you're raising capital.

When you submit a pitch deck or one-pager to an investor or Angel Group, it can feel impersonal.

I mean, how can they tell you’re uniquely qualified to successfully build your business from words and images on a PowerPoint presentation?

Allison shares how Scroobious helps you break down the barriers to finding funding through its Pitch it Plan - a self guided pitch deck process that will help you create a successful outcome for your fundraising efforts.

Allison provides a $50 discount to the Scroobious Pitch it Plan - click on this link and get started: http://bit.ly/SLSScroobious

Please visit Scroobious to learn more about all the platform features: https://www.scroobious.com/

Follow Allison on Twitter here: https://twitter.com/apbyers

And connect with Allison on LinkedIn here: https://www.linkedin.com/in/allison-b....

00:00 - meet Allison!
11:40 - the awe*mazing story behind Scroobious' name!
13:43 - how Allison proved her value prop - it's all about the data, baby!
21:20 - Allison brings an Andelicious Moment to the audience with her traction story
22:56 - finding a technical co-founder advice
28:15 - Allison explains how the Scroobious Pitch it Plan works
33:35 - outstanding eye contact advice for video pitching
39:00 - Allison's vetted framework for a pitch narrative that works for the founder and the investor
53:15 - Allison's Founder Journey advice and insights
55:05 - STITCH THAT ON A PILLOW - "stick with it"
56:20 - what Allison has learned professionally and personally from the Founder Journey

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS ADVICE:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
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https://angel.co/andelyons

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When you launch a startup, staying focused on critical path activities can be a challenge. Especially when you are transitioning from an Employee mindset to an Entrepreneur mindset.

Our Guest, Drew Duperval, is a serial entrepreneur and a startup consultant helping entrepreneurs monetize their passion, start their business, and manifest their 5-year vision.

He’s the founder of Young Hustlers Under 40, otherwise known as YHU40 (@yhunder40), a business and personal development network for entrepreneurs dedicated to helping founders save time, scale their businesses, and expand their network through events and accountability coaching.

Drew's passion is to help startups, freelancers and 1st Gen business owners organize their ideas and businesses. He has consulted with dozens of entrepreneurs (barbershops, salons, restaurants, consultants, etc), and spoken to hundreds of students, parents, and entrepreneurs at various events around the East Coast.

In his “free time” Drew hosts the Scale your Business podcast and volunteers at local non-profits One Little Light (@OneLittleLightOrg) and Strong Women In Action (@SWIABoston).

Drew delivers the best advice for your new business! From profitability habits to mindset hacks, and everything in between.

To learn more about Young Hustlers under 40 click these links:
https://www.yhu40.com/
https://www.yhu40.com/mastermind
https://www.yhu40.com/bookclub

Please follow and connect with Drew here:

LinkedIn: https://www.linkedin.com/in/duperval/

YouTube:
1. Personal: https://www.youtube.com/channel/UCSjR...
2. Podcast: https://www.youtube.com/channel/UCxE2...

Instagram:
1. Personal: https://www.instagram.com/drewduperval/
2. Podcast: https://www.instagram.com/syb.podcast/
3. YHU40: https://www.instagram.com/yhunder40/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX
Do you need attorney reviewed legal documents for your startup?
I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone.
Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
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https://angel.co/andelyons
TikTok: @andelyons

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Are you the type of person who values doing everything on your own? Do you avoid asking for help because you believe it makes you appear weak and inexperienced?

How’s that working for you?

Our guest, Elayne Fluker, is author of the new book, Get Over "I Got It" (HarperCollins Leadership), where she encourages unapologetically ambitious women to learn how to embrace support not only for their success, but also their peace of mind.

As a speaker at organizations such as LinkedIn, the United Nations, the Women Presidents’ Organization, NYU, Columbia, Spelman College and Howard University, Elayne gives women a roadmap for making empowered asks and living a fulfilled life.

Elayne is also host of the Support is Sexy podcast where she has interviewed more than 500 diverse women entrepreneurs around the world, and she is founder of SiS.Academy -- an online learning platform educating and empowering Black Women entrepreneurs.

Elayne shares her founder journey/startup stories along with outstanding advice to help you embrace asking for support.

My favorites: her acronym HELP and Put Fun on Your Calendar - a delicious Stitch That On A Pillow moment!

Please purchase your copy of Get Over "I Got It" here: http://www.getoverigotit.com/

You can learn more about Elayne here: http://www.elaynefluker.com/

Subscribe to the Support is Sexy podcast here: http://elaynefluker.com/podcast

Share SiS (Support is Sexy) Academy with all your black female founders - here's the link: https://www.sis.academy/

Be sure to follow Elayne everywhere she glows here:

Facebook - https://www.facebook.com/elaynefluker
Twitter - https://twitter.com/elaynefluker
Instagram - https://www.instagram.com/elaynefluker/
LinkedIn - https://www.linkedin.com/in/elayneflu...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX
Do you need attorney reviewed legal documents for your startup?
I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone.
Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
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https://angel.co/andelyons
TikTok: @andelyons

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Diverse founders continue to face significant challenges when raising capital to grow and scale their companies.

Zane Venture Fund is changing the landscape of venture capital by supporting underrepresented founders in their quest to create thriving sustainable businesses that provide generational wealth opportunities for their families and their communities.

Comprised of a diverse team of operators, engineers, and advisories, Zane Venture invests in exceptional talent who are building tech-enabled solutions across the Southeast.

To increase the success rate for first-time founders, the Zane Venture Team created Zane Access, the programmatic vehicle that delivers the access underrepresented founders need to build sustainable businesses and generational wealth. This includes access to peers, business experts, mentors, and investors.

Stefanie Diaz is a partner at Zane Venture Fund and Chair of the Board for Zane Access, two organizations founded to address the $4 trillion opportunity, largely untapped, diverse teams bring to venture.

Stefanie has been named an Atlanta Startup Wonder Woman by Hypepotamus, listed as one of 39 Atlanta Female Leaders to Follow by Startup Sisters, and has 15 years of experience spanning marketing, entrepreneurship, and investor relations.

She serves as Co-Chair for TiE Atlanta Angels, an Advisor at Atlanta Tech Village, and a mentor at Techsquare Labs’ Atlanta Startup Battle, and continues to run The Women Only Experience (WOE), one of Atlanta’s most dynamic and diverse organizations for female founders, which she founded in 2017.

Stefanie also hosts a podcast, She Conquers Capital, where she amplifies the voices of diverse female CEO’s, venture partners, and angel investors.

Getting capital into the hands of female and minority entrepreneurs is hard. Stefanie’s passion for empowering underrepresented founders and her expertise in investor relations power her contributions to shifting the flow of capital.

Learn more about Zane Venture Fund here:
TEAM: https://zane.vc/team/
ZANE ACCESS: https://zane.vc/access/
Zane Venture Fund: https://zane.vc/

Follow Stefanie and Zane Venture Fund on social media here:
https://twitter.com/thestefaniediaz
https://twitter.com/zaneventurefund
https://www.linkedin.com/in/thestefan...
https://www.linkedin.com/company/zane...
https://www.instagram.com/thestefanie...
https://www.instagram.com/zaneventure...

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

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If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
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Are you frustrated trying to find the right clinician, therapist, or practitioner, when and where you need them, for your health plan and budget?

Our guest, Riley Rees, is the Founder and CEO of Sofia Health, an online marketplace connecting consumers to health and wellness practitioners.

A civilian and commercial pilot, a United States Air Force Veteran, and a combat medic turned C-17 pilot, Riley understands the frustration of finding the right care, when and where you need it.

As a pilot, she was forced to travel and live an unpredictable schedule, which made the search and scheduling process painful and time consuming.

Sofia Health removes the barriers to make it easier to find a provider and address your health and wellness needs: mentally, physically, and spiritually.

During our delicious conversation, Riley shared outstanding advice, including:

  • how to create an MVP without spending a fortune
  • the best pricing strategy and tactics
  • her customer acquisition and traction insights
  • how daily meditation and exercise keep her grounded and focused
  • her passion for providing a one-stop platform to connect consumers with the best medical and alternative practitioners

You can learn more about Sofia Health here: https://sofiahealth.com

If you're a practitioner, get 3 months FREE ($300 value!) using the discount code: startuplife.

If you're a consumer, receive 10% off your purchase using the discount code: startuplife.

Follow and connect with Sofia Health via:
LinkedIn: https://www.linkedin.com/company/sofi... and https://www.linkedin.com/in/rileyrees/
Instagram: https://www.instagram.com/sofiahealth...
Facebook: https://www.facebook.com/SofiaHealthd...

Watch How to Calculate the LTV/CAC Ratio here: http://bit.ly/LTVCACRatio

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist

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Does a tech startup really need venture capital to grow and scale?

Our guest, Ethan Anthony, shares his advice and insights to show how you can build your tech business without traditional funding.

Ethan is the Founder & CEO of CrankChart, a company using conversational AI and behavioral sciences to seamlessly keep decision makers lockstep with data professionals - with the goal of using data to drive business success.

Ethan can be best described as a self-taught voracious reader and highly motivated problem solver. He spent half of his adult life in the Fareast, fully immersed in the Chinese culture and language.

While a grad student at Harvard, Ethan became a published author of 3 technical books. He has also spent over 10 years serving the world with his technical visionary and problem solving brilliance, and is an authority on combining behavioral psychology and behavioral economics with emerging tech to solve big problems at scale.

Ethan dives deep into how you can bootstrap your tech startup and he dissolves the fear many non-tech founders have about not having a tech co-founder.

00:00 - meet Ethan!
00:09 - how to build a great tech company without VC funding
11:50 – if you don’t focus on solving the problem and get it right without external funding, you are not going to know what do or how to drive your business with external funding.
13:30 – Ethan’s MVP bootstrapped minimalist strategy
23:40 – VC Agenda – Ethan drops the truth bombs here
28:00 – Ethan addresses the recent explosion of VC funds cropping up everywhere you look
33:40 – Excellent advice for non-tech founders!
41:10 – Clubhouse case study for using VC funding to scale quickly for a fast acquisition
46:00 – Ethan shares the huge amount of SAAS companies making a ton of money that we never hear about because they’re not being hyped to increase valuation for VCs.
48:00 – Ethan explains why you need to give the product for free during beta, and how to transition into a paid version.
50:30 – It’s all about experimentation folks!
55:20 – Stitch that on a Pillow Moment: your chances of success are astronomically higher if you bootstrap.
58:00 – Ethan shares how entrepreneurship has served him personally (wonderful!) and professionally (a lot more challenging given pattern matching).
1:01:55 – YOU have to define success – whatever it is, you’ll hit it.

To learn more about CrankChart visit: https://crankchart.com/
Please connect with Ethan on LinkedIn here: https://www.linkedin.com/in/uberdatag...

Watch Igor Belagorudsky share How Not to Waste Time and Money on Product Development: https://bit.ly/StartupLifeLIVEMVP

Here's the link to for Top Bootstrapped SAAS Companies: https://getlatka.com/saas-companies/m...

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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Launching a large-scale, multi-media platform focused on making entrepreneurship the next spectator sport, while simultaneously democratizing private markets is an audacious mission.

Our guest, Mona DeFrawi, is the ideal founder for this initiative. She’s a serial entrepreneur who has been a team member of 10 startups over three decades, the last four as Founder & CEO.

Mona pioneered the first Private Market platform, which initiated the "Unicorn" investing trend in Silicon Valley (acquired by SecondMarket and further acquired by the NASDAQ Private Markets).

Over her career, Mona has raised or participated in the placement of over $6 Billion+ of VC, PE and LP funding.

Mona has been recognized as one of Forbes' "Most Powerful Women in Technology," and as one of the "Top 100 Women in Fintech.”

Mona took her vision of democratizing the Private Markets and created Radivision, a platform that connects consumer audiences with the startup ecosystem, to make entrepreneurship the next spectator sport.

You will LOVE meeting this extraordinary visionary, she has THE BEST startup stories (for example: 4 IPOs + 3 children in 10 years!), and your jaw will drop when you see how Femtech Founder is building a multi-media platform and a fintech platform, simultaneously.

Visit https://radivision.com/ to learn more and, if you're a founder, get featured on the platform's Visionary Series!

Follow Radivision and Mona on social media here:

LinkedIn: https://www.linkedin.com/in/monadefrawi/ and https://www.linkedin.com/company/radi...
Twitter: https://twitter.com/MonaDeFrawi and https://twitter.com/RadivisionTV
Instagram: https://www.instagram.com/radivision/

Here are the highlights from our delicious conversation:

00:00 - Meet Mona!
09:30 - Mona's origin story
21:00 - When Mona was called to fix the IPO crises in Silicon Valley - and how she fixed it!
23:00 - Mona takes us to school: Private Markets; historical and current investor conditions; why democratizing Private Markets is important to the SEC
35:30 - Mona shares Radivision's launch story
39:40 - A taste of the outstanding and entertaining content you can find on Radivision
45:25 - How Mona proved Radivision's Value Prop
51:50 - Radivision's FinTech side of the business
1:06:28 - Mona's Founder Journey Advice
1:10:33 - Mona's Humanitarian mission
1:11:35 - Stitch that on a Pillow Moment! "It's going to be better tomorrow." "Don't run from the problems." And my fave: "I credit yoga to my success!"

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

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STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
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Do you enjoy making purchases that go toward mission-driven brands by diverse founders?

Our guest, Minette Yu, is the founder of StoreyLine, an ecommerce platform that empowers socially conscious brands and consumers to connect more efficiently through a personalized, experiential marketplace.

StoreyLine is not just an online shop.

Every time you make a purchase, StoreyLine contributes up to 20% of the purchase towards the StoreyLine Fund for under-funded, minority-owned brands.

It also asks brand and community partners to match the donation! You will be able to vote for who receives the grant, so you'll literally be "voting with your wallet."

Minette is a first-generation immigrant, daughter of a seamstress, and the first in her community to go on to Harvard.

Having launched retail tech products her whole career, Minette is passionate about challenging the status quo, elevating under-represented founders and making it frictionless for shoppers to make a social impact with their dollars.

Minette shares the best founder journey stories... including her 2020 MassChallenge Finalist experience, being oversubscribed with her first capital raise (50% women investors!), and launching the StoreyLine Impact Fund.

Please visit StoreyLine to learn more: https://storeyline.co/​

Connect with Minette and StoreyLine via:

LinkedIn: https://www.linkedin.com/in/minetteyu/​ and https://www.linkedin.com/company/stor...​
Instagram: https://www.instagram.com/storey.line/​
Pinterest: https://www.pinterest.com/StoreyLine/​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

ANDELICIOUS ADVICE:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
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Please consider becoming a patron at: https://www.patreon.com/andelyons​

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
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Are you raising capital during the pandemic?

Our guest, David Chang, is the ideal advisor to help founders navigate the tumultuous fundraising landscape.

David is an entrepreneur and angel investor who has held operating roles at six startups (5 were acquired!), and he has invested in 60 companies.

As a leader in the entrepreneurship community, David holds several advisor/board memberships, and he was Entrepreneur-in-Residence at Harvard Business School and Director of the Babson Summer Venture Program.

Earlier in his career, David led the PayPal Boston office, co-founded the Start Tank innovation space, and he held roles at TripAdvisor (IAC), m-Qube (Verisign), edocs (Siebel), SnapMyLife (Exclaim Mobility), and Goldman Sachs.

He recently formed an Angel group, TBD Angels, which has invested in 11 startups since April, 2020!

David dives deep into best practices for raising funds during a pandemic, including:

  • how to socialize to fill your investor funnel
  • why you don't want to ask for money
  • how to present milestones to investors (running out of time is not a milestone!)
  • don't share everything at once
  • how much capital do you really need to raise
  • valuation during a pandemic
  • debt vs. equity investments

You'll learn a lot from David and from the terrific questions from the audience!

Please connect with David here: https://www.davidchang.me​.

Click this link for the list of Active Investors During COVID19
https://airtable.com/shrlDMDGtOBYYHOZ...​

Here's the list of VCs who are actively looking at deals and offering term sheets:
https://www.docsend.com/index/active-...​

Download the Investors Questions, Questions for Investors here:
http://bit.ly/AndeInvestorQA​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

raisecapitalduringacrisis​ #videochannelforstartups​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
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CONNECT WITH ME ONLINE:
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The world of social audio apps is having a “Big Bang” moment.

Can a six-person company find a way to differentiate its product, survive, and win?

Our guest, Zeeshan (Zee) Sheikh, is the Founder and CEO of Space, an audio-as-a-service platform that enables you to add clubhouse style audio-chat directly to your product, under your brand, where your customers already are.

While working as a Senior Director of Emerging Technologies at Everbridge, Zee had been playing around with an audio app idea since 2018. After several iterations, he caught the eye of Jason Calacanis and other investors, providing enough capital for Zee to go full time in September 2020.

Calacanis invested in Space because of Zee’s approach to selling social audio to businesses, rather than hustling to get consumers to embrace it, as Clubhouse, Twitter, and others are doing.

For almost 20 years Zee has been entrenched in the emerging tech world, with several entrepreneurial adventures to his credit. His deep experience with leading and building globally distributed teams, process improvement, eCommerce and web architectures and product innovation and architecture make him uniquely qualified to scale Space.

Zee shares his fascinating founder journey, including transitioning to a full time founder, details around launching an innovative app in a crowded space filled with heavily funded Big Players, and how he found an ideal lane for his B2B enterprise app that will help him create value in a way the Big Players can't.

This is what startup life is all about - woo hoo!!

To learn more about Space and try out the app on your website, visit: https://www.joinspace.co​

Do you have questions for Zee and the Space Team? Email them at: hello@joinspace.co

Connect with Zee and Space on:
LinkedIn: https://www.linkedin.com/in/zxed/​ and https://www.linkedin.com/company/spac...​
Twitter: https://twitter.com/join_space​ and https://twitter.com/zxed​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

videochannelforstartups​ #B2Bsocialaudioapp​

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STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
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How do you launch, brand, build and distribute a 100% clean and ethical product line in the crowded wellness space? Especially when its primary ingredient is CBD?

Our guest, Davina Kaonohi is the CEO and Co-Founder of ELĒMENT APOTHĒC, an innovative and purpose driven consumer brand focused on CBD-infused wellness and body care products, combining the healing powers of nature with the ingenuity of innovation in science.

With a deep passion for creating good in the world, Davina’s vast experience in team building, branding, business strategy and operational management, along with her seasoned background as a founder and community builder, uniquely qualifies her to lead ELĒMENT APOTHĒC.

Davina take us on a "broad spectrum" tour of her full spectrum CBD CPG startup journey:

  • name creation
  • brand promise
  • product sourcing
  • B Corp filing
  • packaging
  • manufacturing
  • Cost of Goods Sold
  • distribution

00:00​ - Meet Davina and hear her full circle cannabis story featuring her Dad
10:55​ - Origin Story for ELĒMENT APOTHĒC - hooray for Aunt Lola!
19:25​ - What is COA and why is it important for CBD brands?
21:10​ - Name creation + packaging details
24:00​ - Co-founder advice (David Finkel: https://thriveglobal.com/stories/30-m...​
28:00​ - Finding the right manufacturer / co-packer "positioning ourselves for where we wanted to be not where were were at today."
31:25​ - Choosing the launch product lineup - brilliant advice!!
53:29​ - Cost of Goods Sold - what you MUST KNOW when you're building a consumer product business! (I had an Andelicious Moment!!)

To learn more about Element Apothec and purchase their extraordinary products, visit their website here: https://elementapothec.com/​

Follow and Connect with Davina and Element Apothec here:
LinkedIn: https://www.linkedin.com/company/elem...​ and https://www.linkedin.com/in/dkaonohi/​
Twitter: https://twitter.com/EApothec​
Instagram: https://www.instagram.com/elementapot...​
Pinterest: https://www.pinterest.com/ElementApothec​
Facebook: https://www.facebook.com/ElementApothec​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

videochannelforstartups​ #howtolaunchacbdproduct​

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
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My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

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Are you a diverse tech founder seeking capital and mentorship support for your startup?

A massive amount of talent is dying on the vine when 2.2% of all VC funding goes to female founding teams and less than 2% to racially diverse founders.

Yasmin Cruz Ferrine is changing the playing field for diverse founders. She's the General Partner at Visible Hands VC, a pre-seed fund dedicated to diverse tech founders.

Their 14-week, virtual-first fellowship program supports overlooked talent in building technology startups by providing company-building services and investments of up to $200k.

Each founder receives meaningful funding, support with finding a co-founder, and access to an incredible network of advisors, customers, and investors.

Yasmin has 15 years of experience leading philanthropic investment strategies and advising foundations, responsible for deploying over $1 billion.

She has served as Finance Director for Governor Deval Patrick’s TogetherFUND and 2020 presidential campaign, and she’s led New England business development at Brown Advisory where she streamlined the addition of $980M in assets under management.

Yasmin began her career as a small-cap value equity analyst and remains dedicated to enabling sector-wide deep impact on our most pressing social challenges through board work at well-known Boston organizations.

She has been named a “Top 100 Influential Massachusetts Latino” by El Planeta, a “Name You Should Know” by Alliance for Business Leadership, and a “Top 25 Emerging Leader of Color” by Get Konnected!.

Yasmin candidly shares:

  • why she felt called to leave her corporate career to serve diverse founders via a VC investment fund
  • how a VC fund is formed, the process of raising money for the fund, building peer-to-peer partnerships and having references (fascinating insights!!)
  • why the team chose a 14-week fellowship model for the fund
  • the paper cuts many diverse founders get when raising capital
  • why it's important to know "investor love language"
  • the filter Visible Hands VC uses for their 14-week fellowship
  • why inclusion improves innovation
  • the often seen condition called "over mentored and undercapitalized" - STITCH THAT ON A PILLOW!

To learn more about Visible Hands VC, please visit: https://www.visiblehands.vc/​
Apply to their 14-week fellowship here: https://www.visiblehands.vc/fellowship​

Please connect with Visible Hands VC and Yasmin via:
Instagram: https://www.instagram.com/visiblehands/​
Twitter: https://twitter.com/visiblehandsvc​
LinkedIn: https://www.linkedin.com/company/visi...​
LinkedIn: https://www.linkedin.com/in/yasmincru...​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

videochannelforstartups​ #venturecapitalfund​ #diversetechfounders​

ANDELICIOUS ADVICE:

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My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
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I often hear founders say “it was easier to raise capital than find top talent for my startup.”

If you're ready to scale your business and assemble an aligned talented team and create an outstanding employee culture, you will find the best advice from this delicious conversation with Jill Katz!

She's the Founder and Chief Change Officer of Assemble HR Consulting, a boutique Human Resources firm that focuses on Culture, Communication and Conflict in the workplace.

Jill is a seasoned human capital expert, facilitator, and executive coach with more than 20 years of success in the fashion, retail, digital technology, media, and banking industries.

She has extensive experience in large-scale organizational design projects, including the selection and placement of top talent, along with the communication and rollout strategies to manage effective change.

Jill shares sensational stories and lessons from her lived experience, including:

  • the transition from corporate to founder
  • raising children while raising a business
  • how to onboard and retain top talent
  • compliance and inclusion
  • people are attracted to people
  • how to set the culture tone when global domination is on the table
  • best communication practices with a team when a startup is weathering a tough storm

To learn more about Assemble HR Consulting, visit their website here: https://hrassemble.com/​ and explore The Assemble Network here: https://hrassemble.com/the-assemble-n...​

Connect with Jill and Assemble HR on social media here:

LinkedIn: https://www.linkedin.com/in/jillbkatz​
Instagram: https://www.instagram.com/hrassemble/​

Read Jill's story about her post corporate weight loss here: https://www.linkedin.com/posts/jillbk...​

Parents: here's Jill's terrific article about raising a business and a family: https://www.linkedin.com/posts/jillbk...​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
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https://www.pinterest.com/andelyons/​
https://angel.co/andelyons​
TikTok: @andelyons

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Is your startup legally sound and protected? Are you sure?

Our guest, Sankeetha Selvarajah, is the Managing Attorney of Selvarajah Law P.C., a civil transactional firm located in Boston and New York. Her clients are within the cannabis, technology, real estate, food service, e-commerce sectors as well as, retail manufacturers.

She is also the Founder of STARTUP DOX, a Done-With-You platform designed to assist founders with cost-effective legal options for Corporate formation and document generation, all with Attorney Review.

Sankeetha shares valuable business advice for new business owners to help them create a sustainable, profitable business, along with explanations of typical legal documentation. She also shares the most common mistakes newbie founders make and must avoid!

To learn more about Sankeetha's outstanding startup legal services (hire her!), please visit: https://selvalaw.com​ and https://www.thestartupdox.com/​

DISCLAIMER: Folks: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

Here's the wonderful David Finkel post Sankeetha mentioned: "30 Must Ask Questions Before You Form Any Partnership: https://www.inc.com/david-finkel/30-m...​

00:00​ - meet Sankeetha!
08:20​ - what is the ideal startup Dream Team?
12:00​ - why you want an attorney on your side from Day 1
21:00​ - which entity is right for your startup? DBA/LLC/C-Corp/S-Corp
26:55​ - which entity do investors prefer?
28:20​ - why you need a Standard Operating Procedures document - SOP - thanks viewer Charlie Stiver of https://www.phytorite.com!​
29:55​ - co-founder agreement - MUST WATCH!!
33:30​ - convertible debt vs. equity instruments
35:40​ - the Equity Test: time, resources, skillset, money
39:00​ - trademarks and patents
42:10​ - labor law and HR compliance - check out the IRS 20 question test to make sure your freelancer is a 1099 or should be classified as an employee: https://www.lakeshoreacct.com/blog/wh...​
54:50​ - exit strategy - Sankeetha's practice asks you to think about your exit when you form your business!
56:40​ - Stitch that on a Pillow: NO VERBAL AGREEMENTS - EVER

To learn more about Sankeetha's outstanding legal services (hire her!), please visit: https://selvalaw.com​ and https://www.thestartupdox.com​

Follow via:

Twitter: https://twitter.com/SelvaBizLaw​
Instagram: https://www.instagram.com/thestartupdox/​
Facebook: https://www.facebook.com/selvabizlaw/​

Please connect with Sankeetha on LinkedIn: https://www.linkedin.com/in/sselvarajah/​
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

legaldocsforstartups​ #bestyoutubechannelforstartups​

ANDELICIOUS ADVICE:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
https://www.linkedin.com/in/andelyons/​
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https://www.pinterest.com/andelyons/​
https://angel.co/andelyons​
TikTok: @andelyons

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Talk is cheap, whereas traction is hard evidence that you’re on the right path. It shows the world your startup is all about consistently growing and acquiring new customers.

Our guest, Alex Batdorf is a 3X entrepreneur and the Founder & CEO of Get Sh!t Done, the superpower scaling sidekick supporting women entrepreneurs in gaining traction to build scalable companies on their own terms.

To help women founders secure more than 4% of annual business revenues, Alex created the Superpower Scaling School: short, traction-packed online courses teaching you how to gain traction and grow on your own terms.

She also created a 7-Week virtual Traction-Focused Accelerator Program that helps female entrepreneurs building scalable businesses gain and grow traction to put them on a path to building scalable businesses on their own terms.

Alex is the host of The Get Sh!t Done Podcast, where she shares practical steps and tools used by other badass women entrepreneurs.

Prior to founding Get Sh!t Done, Alex was Co-founder & CMO of ZipFit Denim, a venture-backed eCommerce company that was acquired in 2019.

Alex lays down the gems during our passionate conversation!

One of my favorites: a check is not a business model. Stitch that on a pillow!

Alex dives deep into why focusing on traction creates more value for your business and leaves you in the driver's seat when you do go out for funding.

Women make up almost 50% of entrepreneurs and women are only bringing 4% of the total gross revenue produced by US businesses. Take that in. This is why Alex is all about traction and helping women scale their businesses to help create wealth - generational wealth.

Scale does not have to be a billion dollars or an IPO. Scale can be $1 million, $5 million, $100 million. It's subjective and based on what your business model is capable of combined with your needs as a founder.

Women tend to think too small... and Alex' programs are geared to help women think bigger and deliver bigger results.

To learn more about Alex's traction accelerator and online traction courses, please visit:
https://www.shegetsshitdone.com​

Please connect with Alex via:

LinkedIn: https://www.linkedin.com/in/alex-batd...​
Instagram: https://www.instagram.com/getshitdone...​
Twitter: https://twitter.com/AlexBatdorf​
Medium: https://medium.com/@alexbatdorf​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​

Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
https://www.linkedin.com/in/andelyons/​
https://www.instagram.com/ande_lyons/​
https://www.pinterest.com/andelyons/​
https://angel.co/andelyons​

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The job search journey can be isolating and frustrating.

What if the job search could be “tailor-made” for you, your skillset, your ambitions, your aspirations?

Our guest, Elissa Unton, is the founder and CEO of ArcVida, the “Stitch Fix for Careers” platform providing personalized, technology-enabled career guidance, with full support, to U.S. professionals who are actively seeking their optimal career move.

ArcVida personalizes and guides your job search experience to your specific needs, by first understanding what lights you up, what energizes you, what impact to you want to have in the world, and how do you want to spend your days?

An energetic leader, Elissa brings deep and broad experience in finance, strategy, communications and leadership from small businesses and large corporations to collaboratively solve frustrating business problems.

In 2015, Elissa co-founded the Skid Row Spa – a volunteer advocacy project that resulted in the Refresh Spot, a publicly-funded non-profit 24-hour hygiene center for people living outside in downtown LA.

Elissa shares terrific startup stories and a deep empathy for the founder journey, which you'll find inspirational and comforting.

To learn more about ArcVida, please visit: https://arcvida.com​.

Elissa is always happy to provide guidance and answer questions. Please email her at: elissa@arcvida.com.

Follow ArcVida via:

LinkedIn: https://www.linkedin.com/company/arcv...​
Facebook: https://www.facebook.com/ArcVidaInc​
Instagram: https://www.instagram.com/arcvida/​
Twitter: https://twitter.com/ArcVidaCoaching​

Book a strategy session: https://calendly.com/elissa-arcvida/c...​

Connect with Elissa via:

LinkedIn: https://www.linkedin.com/in/elissaunton/​
Twitter: https://twitter.com/ElissainLA​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

ANDELICIOUS ADVICE:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
https://www.linkedin.com/in/andelyons/​
https://www.instagram.com/ande_lyons/​
https://www.pinterest.com/andelyons/​
https://angel.co/andelyons​
TikTok: @andelyons

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Founders – do you have too many plates spinning in the air? Are you running out of hours in the day and days in the week?

Our guest, Joy Valerie, founder of Build with Joy, is sharing her favorites tips, tools and resources to help you build systems and automate your business to create more time and make more money – woo hoo!

Joy Valerie is a Guatemalan-American Entrepreneur from New York, with a deep expertise in digital strategy, content creation, and online monetization. She’s led the expansions of multiple companies while traveling, side hustling, and creating … all before the age of 30!

Using a fun edutainment style, Joy Valerie breaks down tech, money, and startup hacks so they make sense to the newbie business owner. She can help you build your business operations from the ground up by leveraging digital media and technology, so you can have a startup life that brings you joy.

Grab your Startup Life LIVE Exclusive Build with Joy Manage Your Time Workbook here:
http://bit.ly/ManageYourTimeWorkbook​ - use discount coupon STARTUPLIFELIVE

To learn more about Joy Valerie's awe*mazing work in the world, please visit: https://buildwithjoy.co/​

Sign up for Build with Joy's newsletter here: https://buildwithjoy.co/newsletter​

Follow Joy Valerie everywhere she glows:
LinkedIn: https://www.linkedin.com/in/joyvaleri...​
Twitter: https://twitter.com/BuildwithJoy​
Instagram: https://www.instagram.com/joyvaleriee/​
TikTok: https://www.tiktok.com/@buildwithjoy​

Grab a copy of PROFIT FIRST here: https://amzn.to/39sABtu​

Threads App - Google Play for Apple Store - allows you to post on IG from your desktop

Joy Valerie shared outstanding startup hacks to create more time and more money in your life:

00:00​ - meet Joy Valerie!
04:30​ - how Joy Valerie became a TikTok FAVE and meet Joy Valerie's kitty kitty
11:30​ - advice for responding to comments on multiple platforms
15:00​ - Joy Valerie's first exposure to entrepreneurship - in the baby carriage!
18:32​ - SWITCHEROO Moment! Chemical Engineer turns Archeologist turns Tech Hack Genius!
25:55​ - the jobs that uncovered Joy Valerie's hidden gems and how she built Build with Joy
40:00​ - Joy Valerie shares how to narrow down what to do first - and her advice creates an Andelicious Moment!
43:30​ - how to turn time into your ally, not your enemy
49:00​ - how to tackle those elephant-size tasks and tactics -
51:45​ - it's all about accountability - Joy Valerie's bootcamp and workshops can be found here: https://learn.buildwithjoy.co/​
1:05:05​ - Joy Valerie's Stitch That On A Pillow Moment: own your greatness and your awkwardness

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

videochannelforstartups​ #startuphacks​ #buildwithjoy​

ANDELICIOUS ADVICE:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...​

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
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https://angel.co/andelyons​
TikTok: @andelyons

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Why did an MD leave medicine for an EdTech company... that pivoted into a “World of Workplace” virtual platform to help companies and teammates connect, build culture, form communities, and get work done?

Our guest, Vishal (Vish) Punwani, reveals all in this dynamic startup life interview!

Vish is the CEO and co-founder of Sophya, the Harvard Innovation Labs alumnus that powers the leading virtual world (“surreal estate”) used by Fortune 50 companies and startups alike for work, social, community, and events. Sophya was part of the iLab’s inaugural Launch Lab X program in 2018-19.

Vish is also a medical doctor by training and leader in tech startups and AI. He became one of the highest-rated Teaching Fellows at Khan Academy, worked in data/edu at the World Health Organization, and has been an invited speaker at The Radcliffe Institute, MIT, and Harvard Medical School.

Vish is an Entrepreneur-in-Residence with Harvard Alumni Entrepreneurs, a Mentor at the Oxford University Foundry, and Alumni Advisor at MassChallenge Boston.

During our delicious conversation Vish reveals:

  • how his parents' entrepreneurial live prepared him for being a founder
  • why the advice from dying patients had him rethink his career in medicine
  • how remote work collaboration using a "world of workcraft space" turned his edtech startup into a vibrant, connected team
  • the founder support community created from the Harvard Innovation Lab cohort
  • the conversation he had with investors when the team pivoted from an edtech startup to a "world of workcraft" startup
  • it's not about what people say, it's about what people do... and often the venn diagram of what people say, what people do and what people pay for... never meet.
  • the best advice for onboarding talent, including his offer letter clause: glad you've made it this far, but you should turn back now if you want to be comfortable
  • Stitch that on a Pillow: You Want People to Punch You in the Face with the Truth
  • how he begins each day ... you will not believe his morning routine to get his mind focused!

Please visit https://sophya.world​ to learn more about this vibrant platform and its proven ability to help remote teams soar!

Follow Sophya via:

LinkedIn: https://www.linkedin.com/company/soph...​
Twitter: https://twitter.com/sophya_ai​
Facebook: https://www.facebook.com/asksophya​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

videochannelforstartups​ #worldofworkcraft​ #MMOforWork​

ANDELICIOUS ADVICE:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter​

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE​

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/​

GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter​

CONNECT WITH ME ONLINE:
https://andelyons.com​
https://twitter.com/AndeLyons​
https://www.facebook.com/StartupLifew​...
https://www.linkedin.com/in/andelyons/​
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https://www.pinterest.com/andelyons/​
https://angel.co/andelyons​

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Are you hearing crickets with your marketing campaigns?

Your brand messaging is one of the best tools to entice people to interact with you. Whether it’s a Facebook ad, a product description, or a CTA, you have a million opportunities to use good copy to make a connection. But so many brands let these opportunities go to waste, making brand messaging mistakes—both big and small—that either turn people off or fail to make an impact.

Plateau to GROW B2B customer-focused marketing maven Vicki O’Neill is here to help you avoid common brand messaging mistakes startups often make when launching their new business!

Vicki works as an executive level marketing resource to startups, small business owners and established businesses that have plateaued but are stuck and want to grow. She helps these leaders achieve success through consistent, revenue-driven marketing strategies.

Vicki shares 5 Messaging Mistakes Startups Need to Avoid.

She developed this FREE resource to help anyone identify marketing gaps, overlaps and opportunities in their customer journey: 6-Steps to Create Content for the Customer Journey: https://www.vickioneill.com/customer-...​

Ways to connect and engage with Vicki:
Weekly email community: www.vickioneill.com/subscribe
Other ways to connect with Vicki:
Subscribe to Connect the Dots: www.connectthedotspodcast.com
Subscribe to YouTube: https://www.youtube.com/vickioneill​
Follow on Twitter: https://twitter.com/vickioneill​
Connect on LinkedIn: https://www.linkedin.com/in/vickioneill/​

What challenges are you facing as a founder? Raising Capital? Talent Acquisition? Marketing? Please let me know in the comment section!

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

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Would you like to launch and grow a passionate and engaged online community?

Or perhaps you’ve started a community and you’d like to create more interaction and involvement with your members… but it feels like you’re herding cats.

Anna Pereira, founder of The Wellness Universe, shares her 6 years of insights and advice on how to build a vibrant, engaged community!

Inspired by a vision in 2013 to create an epic space to serve the world, Anna built The Wellness Universe – a global community and platform for empowerment of the mind, body and spirit for total well-being, both personally and professionally.

With over 3500 members, The Wellness Universe is the only vetted global community and online directory of wellness providers, live events, online learning, member created content and resources.

Anna’s deep background in all aspects of marketing, event planning and relationship building, combined with her online influencer reputation (800k followers on social media!) she was uniquely qualified to lead The Wellness Universe to the vibrant, engaged community it is today.

I know you'll enjoy this exceptional female founder's fascinating and enlightening startup stories … (you’ll love Anna’s creative, innovative strategies), and you'll find answers to your questions on how to build a vibrant and engaging online community.

12:30​ - Anna shares how it's important you surround yourself with the best team and aligned folks
13:35​ - learn the difference between a fan base and a community
20:00​ - learn how Anna nailed down her ideal customer segment
27:00​ - how to combat loneliness as a Founder
49:00​ - learn why having a collaboration state of mind will help you soar
52:30​ - Anna's awe*mazing advice for Founders

Please engage and follow Anna here:

LinkedIn: https://www.linkedin.com/in/annaperei...​
Instagram: https://www.instagram.com/annapereira...​
Facebook: https://www.facebook.com/AnnaPereiraV...​

Become a "world changer" and join The Wellness Universe here:
https://www.thewellnessuniverse.com/b...​ - get your first month FREE!

Learn more about the SoulTreat here:
http://www.WUSoulTreat.com​ - they have speaking and workshop slots and tables in their WU Fair available! Early bird price happening now.

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com

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Wondering how to navigate the startup world as a woman of color?

This interview began by sharing a startup story about a mother-daughter team who created a revolutionary new tool for hair... and evolved into a candid conversation around the challenges women of color (and people of color) face when launching a business.

Saraa Green is the Co-Founder and CEO of THEBRAIDRELEASER, a new tool that keeps your hair from breaking when you take down your braids.

Unlike a pointy rat tooth comb, this beautifully designed tool glides through your braids to create a pain-free, time efficient, braid take down experience.

Prompted from a passion challenge assignment at grad school, Saraa recalled her mother’s ingenious innovation in 1992 for keeping her daughters' tears at bay and hair from breaking when taking down their braids.

Saraa tapped into her strong engineering and product design background AND her passion for the beauty industry, and she conceptualized a revolutionary tool that saves hours of time and tears.

Here are the highlights from our awe*mazing and meaningful conversation:

6:20​ - Saraa's side hustle startup story
13:25​ - Saraa's vision story
15:40​ - time to change the narrative for women of color founders
22:40​ - remember to nurture relationships with your loved ones
28:18​ - how The Braid Releaser Works
33:05​ - 3D printing vs. injection molding
35:10​ - how to use packaging design to create the best customer user experience
42:43​ - Saraa's crowdfunding strategy and advice
53:27​ - advice and insights for managing founder doubt moments
58:29​ - Saraa goes deep into racial injustice, how it affects founders of color, and shares her heartfelt, candid advice for founders of color to persevere no matter what

ORDER THE BRAID RELEASER HERE: https://bit.ly/FundBlackFoundersCampaign​

Connect with Saraa and follow The Braid Releaser here:
LinkedIn: https://www.linkedin.com/in/saraa-gre...​
Instagram: https://www.instagram.com/thebraidrel...​
Facebook: https://www.facebook.com/thebraidrele...​
Twitter: https://twitter.com/BRAIDRELEASER​

Order It's About Damn Time here: https://amzn.to/32ztoU7​
Order Garrain Jones Change Your Mindset, Change Your Life here: https://amzn.to/32ztoU7​

Saraa’s deep passion for the beauty industry started as a makeup artist at MAC Cosmetics, and is backed up by her engineering and development background at companies like Shima Seiki and adidas.

Her design and engineering education began at the Fashion Institute of Technology in New York City, where she holds a bachelor’s degree in Fashion Design. She went on to earn her MBA from Willamette University, and is currently a student at North Carolina State University’s Doctorate of Design Program.

Thank you carving out time to learn from Saraa's founder journey, to celebrate her wins/learnings,. and to add wind to her sails - cheers!

Ande Lyons
http://andelyons.com​

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Do you have a big hairy audacious idea you’re trying to bring to the world?

Our guest, Tia Lyles-Willams, has a crystal clear mission and vision for her startup – and a highly detailed road map she’s using to turn her Big Hairy Audacious Idea into reality!

Tia is the founder of LucasPye BIO, whose mission is to lower the costs for biotherapeutic drugs, reduce time to market, and provide high-quality employment opportunities for underserved communities.

Her startup vision includes a 60,000 s.f. co-manufacturing and developing bioprocessing facility… providing the opportunity to change the narrative and “face” of the biotechnology industry to one that promotes and illustrates real-world diversity, inclusion and equality.

As an African-American Woman and member of the LGBTQ community, Tia is the first to own and lead a Biotechnology/Biopharmaceutical Manufacturing company.

You will learn so much from this lively, fascinating conversation, including Tia's advice for founders:

  • how to stay strong when folks question your ability to build the business
  • how to be confident in the face of adversity
  • self care tactics
  • educate yourself to be an even better expert and founder in your industry
  • never give up on your Divine Purpose in life
  • never give in to the naysayers and the haters
  • never compromise on your mission for your company and for your professional aspirations

Level up your founder game and learn how to raise capital at Founder Gym here: https://foundergym.com/​
Check out 1 Million Cups here: https://www.1millioncups.com/​
Find Black Angels Among Us: A Quick Start Guide to Angel Investing by Dr. Shante Williams here: https://amzn.to/2CIIuO4​

Please connect and follow Tia and LucasPye Bio on social media:
LinkedIn: https://www.linkedin.com/in/tia-lyles...​
Twitter: https://twitter.com/1LylesWilliams​, https://twitter.com/LucasPyeBIO​
Instagram: https://www.instagram.com/onelyleswil...​
Website: https://www.lucaspyebio.com/​

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com​

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Is it time to raise money for your startup?

Investors write checks when the idea they hear is compelling, when they are persuaded that the team of founders can realize its vision, and that the opportunity described is real and sufficiently large.

Our guest Christie Pitts… a General Partner of Backstage Capital, an early-stage investor at Backstage Capital and co-founder of Backstage Studio… walks you through the decision process for raising money for your startup and the steps you need to take to create a successful raise experience.

Christie joined Backstage Capital in August 2017, and went on to assist in sourcing and investing in startups led by underrepresented (women, people of color, and LGBTQ) founders, helping to bring the firm’s total investment portfolio to more than 150 companies.

Previously, Christie had a multifaceted career at Verizon, where she led operations and marketing teams, supporting more than 5M wireless customers with annual revenues in excess of $4B. From there, she identified a passion for working with early-stage companies, which led her to work on the Verizon Ventures team.

Christie shares:

00:00​ - Meet Christie!
15:20​ Backstage Capital investment criteria and Backstage Crowd - a new initiative for non-accredited investors
23:00​ Build a founder support group
28:30​ Christie's Value Prop insights and advice
33:20​ 95% of new businesses are bootstrapped!
34:00​ 1% of new businesses get funded by outside sources
36:38​ Christie's advice on how to protect your ownership
42:35​ What you need to do first when you know you're ready to raise money
53:30​ Steps you need to take when your company is ready to raise money
55:16​ Christie's "Stitch that on a Pillow" advice!!
58:30​ Join the Backstage Community!

Please follow Christie via:

LinkedIn: https://www.linkedin.com/in/christiep...​
Twitter: https://twitter.com/imchristiepitts​

Learn more about Backstage Capital and subscribe to their newsletter here:
https://backstagecapital.com​

Grab the Investor Questions / Questions for Investors here:
https://bit.ly/AndeInvestorQA​

Watch my fun, formula driven LTV/CAC Ratio video here:
http://bit.ly/LTVCACRatio​

Thank you carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

whentoraisemoney​ #videochannelforstartups

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Are you worried you’re not prepared to pitch to investors - that your pitch deck is wrong and won't be memorable? 😬

To succeed with your startup, you must persuade investors, advisors, customers, and other potential partners to join you on your journey. It can be intimidating to stand in front of a room and share your vision, your hard work, your startup.

Our guest, Debi Kleiman, is here to ease your fears and increase your opportunity to win money, mentors and more for your new business!

She’s is an award-winning marketer, teacher, startup advisor, mentor, and angel investor, with over 15 of experience working with and coaching startups of all kinds, especially in her current role as the Executive Director of the Arthur M. Blank Center for Entrepreneurship at Babson College - the nation's #1 school for entrepreneurship.

A classically trained brand marketer and consumer products innovation expert, Debi previously spent a decade leading initiatives in brand development and innovation at Coca-Cola, Welch's, and Procter & Gamble.

Debi’s the bestselling author of FIRST PITCH, where founders learn ideal strategies and pathways to get investors and other key startup influencers to take notice and jump on board.

Ande ♥

http://andelyons.com​

PS: grab a copy of Debi's new book, FIRST PITCH here: https://amzn.to/2Xv69rO​

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Nick Hinrichsen and Chris Coleman met at Stanford Business School and in 2013 started a venture backed company called Carlypso.

Working on building the 'Amazon for used cars', the two founders went through YCombinator in 2014, raised $10M venture capital by 2015 and successfully sold the business to Carvana in 2017.

Like true entrepreneurs, Chris and Nick are now working on their next venture called http://withclutch.com. They discovered that auto loan rates are all over the map and so they built a refinance calculator that allows car owners to reduce their monthly payments and save thousands in minutes.

Tune in to hear these co-founders share their awe*mazing startup stories!

3 takeaways:

1.If you focus on the competition you’ll never win

2.Opportunistic hiring: sometimes you need to bring that person on before the company is fully ready for them

3.When pitching, have concrete evidence of your business model, not wishful thinking

Please connect with Chris and Nick here:

LinkedIn:
https://www.linkedin.com/in/nicholas-hinrichsen-7b33874a/
https://www.linkedin.com/in/christopher-coleman-a316696/

WithClutch:
http://www.withclutch.com/
https://www.withclutch.com/post/lower-your-rate-auto-loan-market-inefficient
https://www.withclutch.com/auto-loan-refinance-calculator

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Are you ready to stop struggling alone and take your business to the next level… without wasting money and valuable time? I offer Startup Strategy Sessions, Funding Strategy Sessions, Monthly Founder Support and Emergency Founder Support. Book a free intro call here: https://andelyons.as.me/
Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Your business will get better when you get better." ~ Mandela SH Dixon, Founder and CEO, FounderGym

Get ready for some high impact inspiration and aspiration from our guest, Mandela SH Dixon!

She's the phenomenal Founder & CEO of FounderGym, the first and leading online program to train underrepresented founders how to raise money and build sustainable and profitable businesses. In less than 3 years FounderGym has helped founders from 22 countries raise over $43 million!

A former public school teacher, education policy researcher, and PhD candidate, Mandela began her career in tech as a startup founder, building Tioki, which helped hundreds of schools across the country secure great teachers for their students.

After a successful exit, Mandela became the Global Director of Startup Weekend (acquired by Techstars), followed by 2 years at Kapor Capital as the Founding Portfolio Services Director, before launching FounderGym in 2017.

Whenever I need inspiration and actionable advice to keep me motivated and moving forward with my work, I hop on Mandela's Twitter or Instagram feed. You can FEEL her high-impact energy and HEAR her hands clapping like a coach on the sidelines, cheering you on to be and bring your BEST.

Our conversation - from an earlier live streamed show - will lift you up and leave you with action steps you can take immediately to increase revenue and restore your mindset to a vibrant, healthy condition! Watch the live stream video here: https://bit.ly/SLSMandelaSH

Ways to engage with Mandela:
https://foundergym.com/ - sign up for newsletter AND for a FREE Master Class!
https://twitter.com/MandelaSH
https://twitter.com/FounderGym
https://www.instagram.com/foundergym/
https://www.instagram.com/mandelash/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Are you ready to stop struggling alone and take your business to the next level… without wasting money and valuable time? I offer Startup Strategy Sessions, Funding Strategy Sessions, Monthly Founder Support and Emergency Founder Support. Book a free intro call here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Are you frustrated with traditional pathways to capitalize your startup?

Our guest, Aja Atwood, is an entrepreneur, team-leader, and cannabis advocate with over 15 years of experience in the engineering industry.

She is a mechanical engineer by education and graduated cum laude from Northeastern University. She cut her teeth professionally as an engineering consultant and specialist, working in natural catastrophe risk engineering, and by 2011 started her first entrepreneurial business.

Through these experiences, Aja honed her technical skills, fostered the engineering talent of her team, and learned valuable lessons along the way.

Aja is currently the co-founder of Trella Technologies, which provides technical, innovative solutions to make indoor and urban farming a sustainable, long-lasting industry.

Her business ethos is rooted in the belief that success comes from creating innovative technologies that can be shared with communities that need them the most.

I’m so excited to introduce you this extraordinary female founder! Here are my 3 takeaways from our conversation:

  1. Straddling a side-hustle and full time job is hard to juggle and you’ll know it’s time to go full time with your startup when both are suffering.

  2. Launching a new innovative device: you need to build in the education component to your marketing – it takes time to get folks willing to try something new.

  3. As a woman of color founder, Aja quickly realized her odds of raising traditional capital were less than 1%, so she turned to Regulation Crowdfunding to capitalize her business. Side benefit: it forced the team to get really good at marketing!

To learn more about Aja's regulation crowdfunding campaign: https://www.startengine.com/trella

Visit Trella Technologies here: https://trella.io/

Please follow Aja on LinkedIn here: https://www.linkedin.com/in/ajaatwood/

Are you ready to "command your moment?" Please reach out to Eric Cox and Media Prepared here: http://www.mediaprepared.com/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Are you ready to stop struggling alone and take your business to the next level… without wasting money and valuable time? I offer Startup Strategy Sessions, Funding Strategy Sessions, Monthly Founder Support and Emergency Founder Support. Book a free intro call here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"A few years ago I left my corporate job and launched Innovation Bazaar, a boutique consulting innovation firm based in New York City, advising global clients in overcoming challenges of innovation and transformation, through leveraging design thinking and data driven capabilities."

As a highly energetic strategy and innovation leader, our guest, Maryam Daryabegi, has spent her life propelling change and creating purposeful impact.

She gained her experience from living in ten cities, across four continents, and working with Fortune 500 firms, startups, non-profit organizations and universities across multiple industries and sectors.

Maryam partners with global visionary leaders to spark positive change and empower them to overcome challenges of innovation and transformation through leveraging design thinking methodologies and data-driven capabilities.

She’s also an educator and facilitator for the executive online course in digital business strategy offered by MIT Sloan School of Management. And, when she’s not busy doing all her other important work, Maryam is an adviser, coach and mentor to entrepreneurs and startups at various accelerators and incubators worldwide

"I was always passionate about solving client challenges and creating value for them. I was driven by a force inside me to make a positive difference for my clients, for the businesses and the people around me. I really enjoy taking on risks, proactively learning, failing fast, because that's the only way to grow."

To learn more about Maryam's services, please visit https://www.innovationbazar.com/.

Please connect with Maryam on LinkedIn https://www.linkedin.com/in/maryamdaryabegi/ and follow her everywhere she glows on:

Twitter: https://twitter.com/MaryamDaryabegi
Instagram: https://www.instagram.com/innovationbazar/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need a startup strategy session or a funding strategy session? Let's talk! You can schedule a free 15-minute convo here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Since 2013 our guest, Joel Young, has been working as a solo entrepreneur. He used his skills in the fields of animation and video production to start his own business, JumpStart Video.

In just a few short years it grew from a side job in the corner of his bedroom to a thriving business that now generates 5 figures a month, and he did all this through good ol' fashion hustle and online gig platforms like Fiverr.com.

He’s currently an award-winning SUPER SELLER on Fiverr, and now spends his time running the business as well as creating content to help others work to live and enjoy more career independence!

You'll be inspired by Joel's wonderful startup story! It began with wanting to retire outstanding debt and his wife's suggestion to provide voice over services on Fiverr. Now he has a team of four and preparing to hire more.

Joel shares terrific advice for using explainer, animated, white board or personal videos to connect with customers and humanize your products and services.

To learn more about JumpStart Video, click this link: https://jumpstartvideo.net/.

To learn more about how to provide services and prosper on Fiverr, please click here:
YouTube (Fiverr Talks): https://www.youtube.com/channel/UCGxpB541hLErWqRV1OPQBBQ

You can learn more about Joel here: http://www.joelyoung.me/, and be sure to connect with Joel on:

Facebook: https://www.facebook.com/joelyoung.me
Linkedin: https://www.linkedin.com/in/danieljoelyoung/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live show, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need a startup strategy session or a funding strategy session? Let's talk! You can schedule a free 15-minute convo here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Podcasting is a powerful business tool for a new business and can help you win the war on attention. Not only because it provides multiple uses for content marketing, but it helps build relationships with your customers, it increases brand awareness, and it helps establish authority in your industry.

Our guest, James Mulvany, is a successful entrepreneur who, over the past 10 years, has built multiple internet companies, a real estate portfolio, and he’s an angel investor.

James is currently the founder of Podcast.co and Radio.co, two companies pioneering the online audio space. He shares all the do's, the don'ts, and the must haves for you to create a meaningful and successful podcast for your new business.

To learn more about James' two audio platforms, please visit Podcast.co: https://www.podcast.co/ and Radio.co: https://radio.co.

Please reach out and connect with James via:

LinkedIn: https://www.linkedin.com/in/jamesmulvany/
YouTube: https://www.youtube.com/JamesMulvanyTV
Instagram: https://www.instagram.com/james_mulvany/
Twitter: https://twitter.com/jamesmulvany
Facebook: https://www.facebook.com/createreachinspire

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live show airing every Tuesday at 7pm EST, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need a startup strategy session or a funding strategy session? Let's talk! You can schedule a free 15-minute convo here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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How does a new business build meaningful customer relationships?

Our guests, Andy Jacques and Reaz Hoque, have been building their successful, long-lasting co-founder relationship for over 10 years. Along the way, they learned hard earned strategies to creating successful, long-lasting relationships with customers, too!

They're co-founders of SYNERGY Consulting, a fully integrated product development and consulting firm with staff and clients in Boston, San Francisco, NYC, London, and Dubai. Their expertise lies in all phases of product technical development and product launches for mid-sized companies and early-stage startups.

"We make sure our clients feel they hired a team they can depend on." ~ Reaz Hoque

Andy and Reaz dive deep into product development, marketing strategies, and customer experience advice ideal for the newbie and seasoned entrepreneurs.

"Sometimes you have to really focus on proving the concept first, launching with that minimal viable product, get that MVP out there, and let the customers tell you what to scrap and what to build." ~ Andy Jacques

I’m so excited to introduce you to these two extraordinary serial entrepreneurs - you will love their startup story, how they serve startups and early stage companies, and how they've successfully grown their business for over a decade!

Visit SYNERGY Consulting here: https://synergyconsulting.us/

Connect with Andy and Reaz via LinkedIn here:

Andy: https://www.linkedin.com/in/jacquesandy/
Reaz: https://www.linkedin.com/in/reazhoque/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live show airing every Tuesday at 7pm EST, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Relationships matter – more than money, more than status, more than material things. ~ Arlan Hamilton, It’s About Damn Time

Founders have characteristics that are not based on gender or race – they are extreme problem solvers with the ability to withstand high levels of uncertainty. They have tenacity, grit, resilience, and a high AQ! Adaptability Quotient. They follow their North Star, and they love the process.

One does not need a degree or pedigree to be a funder, but when you’re underrepresented and underestimated, you have to watch out for unconscious bias.

Our guest, Arlan Hamilton, is the founder and managing partner of Backstage Capital, a venture capital firm that exclusively invests in companies founded by women, people of color and LGBTQ entrepreneurs. Her journey from Tour Manager for music groups to founder of a VC firm, is extraordinary. She had a backpack, a laptop and a dream of becoming the Robin Hood of venture capital.

In her recently published book, It's About Damn Time (https://amzn.to/2SGKn2u), Arlan shares how she turned her big, hairy, audacious vision of launching her own investment firm into reality despite all the evidence that shouted "oh hell no!" Arlan was so committed to her mission, that she was homeless when Backstage Capital's raise was finalized!

From the opening line to the final piece of advice, I was consumed by Arlan’s stories, strategies, solutions, insights and inspiration for founders and for anyone pursuing a dream.

As a founder of 4 businesses and a mentor/coach to newbie founders, I was delighted to find terrific reminders and new ways of viewing the startup journey.

Given my deep knowledge of and experience with Venture Capital, it is JAW-DROPPING to read how Arlan built Backstage Capital! Throughout It’s About Damn Time (https://amzn.to/2SGKn2u ) she shares strategies, tactics and mindset hacks that helped her persevere without a smidgen of “traditional” experience, connections, and let’s be honest “the VC look.”

The chapter on Resilience helped me go even deeper into accepting a painful, scary time in my life that required a lot of forgiveness. This period absolutely prepared me for my work in the world, as nothing else could prepare me. Thank you Arlan for reminding me these were “experiences built just for me.”

Being a founder is hard work, and in moments of profound discouragement, we need reminders of why we're building a business, and why we are uniquely qualified to build our business for our customers.

We need role models like Arlan Hamilton who share their struggles and stories so we can forge forward under enormous levels of uncertainty and constraints.

Dear Founders - I gratefully share this interview with Arlan and It's About Damn Time so you may be reminded and inspired to continue bringing your gifts to the world. ♥

Grab your copy of It's About Damn Time here: https://amzn.to/2SGKn2u

To learn more about Backstage Capital, please visit: https://backstagecapital.com/

Please follow Arlan Hamilton and Backstage Capital everywhere they GLOW:

Twitter: https://twitter.com/ArlanWasHere and https://twitter.com/Backstage_Cap
Instagram: https://www.instagram.com/arlanwashere/ and https://www.instagram.com/backstagecapital/
LinkedIn: https://www.linkedin.com/in/arlanhamilton/ and https://www.linkedin.com/company/backstage-capital/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live show airing every Tuesday at 7pm EST, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Need an audio or video transcribed? Use Otter.ai: https://bit.ly/StartupLifeOtter

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest Matt Zinman is a personal success trainer whose experiences as an entrepreneur, athlete, single parent, caretaker, consultant and nonprofit founder, all of which led him to be a difference-maker.

Matt is CEO of The Internship Institute which he established in 2007 to bridge the gap between education, active duty and employment by “Making Experience Matter.”

His earned insights about self-discovery, relationships, mindfulness and life enrichment led Matt to write Z-isms: Insights to Live By, and it fulfilled his goal to positively impact as many people as possible.

There are many misconceptions around having internship programs, but if you do it right, the data shows you can gain hundreds of days of productivity from interns.

Matt shares the critical success factors around an internship program.

  1. the CEO, whether it's the chief bottle washer solopreneur, or a multinational company, s/he has to be bought in, because the internships are really about being culturally embedded into the fabric of the organization.

  2. someone has to own the initiative. At a larger company, let's say over 50 employees, that's the HR department.

  3. train the supervisors on how to manage the interns

Matt also brings thoughtful insights from his book: Z-isms... grab a copy here: https://amzn.to/357le69.

It's a delicious conversation, and I'm excited to introduce you to this extraordinary entrepreneur!

To learn more about the Internship Institute, click here: https://www.internshipinstitute.org/ and here's the link for the Internship Installation: https://www.internshipinstitute.org/employers/internship-installation/

Please connect with Matt via:

LinkedIn: https://www.linkedin.com/in/mattzinman/
Facebook: https://www.facebook.com/ZismsInsightsToLiveBy
Instagram: https://www.instagram.com/matthewzinman/
Twitter: https://twitter.com/MatthewZinman

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"It's about the jockey, not the horse."

Our guest, Chenoa Farnsworth has more than 15 years experience in business strategy and private equity investing.

She’s the Managing Director of the Hawaii Angels, Hawaii’s only angel capital investment network, and she’s the Managing Partner of Blue Startups, a venture accelerator in Honolulu providing investment, mentorship, and work space to high growth technology startups.

Chenoa shares her insights on scaling a startup and the criteria she uses to invest in startups. She also shares details about the wonderful accelerator program she spearheads: Blue Startups.

Please visit https://www.bluestartups.com/ to learn more about the accelerator, and you can connect with Blue Startups via:

Instagram: https://www.instagram.com/bluestartups/
Twitter: @BlueStartups
Angel Co: https://angel.co/company/blue-startups

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together: http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Ok Founders, time to put on your smarty pants hats and sharpen your pencils because our guest, Troy Wendt, is going to raise your founder game exponentially!

Troy has been a growth consultant since 2010, and is passionate about predictive modeling that drives revenue growth. His work includes business modeling, metrics, pricing strategy, process development, dataset design, and cross-functional revenue growth optimization.

Prior to founding Bell Rock Consulting, Troy led product management, sales operations and growth at Aruba Networks from $6M to $100M+ in revenue and IPO. In 2016, Aruba was acquired by HP for $2.7B.

He previously managed Cisco’s largest product line during hypergrowth as product family revenues grew from $500M to $3B annually in 3 years. Troy has also worked in corporate marketing at Intel, and designed information systems at Accenture.

You'll want to take notes because Troy drives us deep into pricing concepts using "back of the napkin, bottoms up" tactics to identify an Average Selling Price for your product(s), beginning with these powerful questions:

  • What is your market and who are your customers?
  • What is the value of your product?
  • What are the components of your value
  • Getting the numbers to quantify the value
  • Customer segmentation
  • Axis for pricing

Then Troy dives into:

  • Pricing levels
  • Pricing architecture
  • Pricing elements

Feeling smarter? I know I am! And I love how Troy spotlights "founder intuition."

Please click this link to learn more about Troy and his work at Bell Rock Consulting:
https://www.bellrockconsulting.com/

Follow and engage with Troy via:

Twitter: https://twitter.com/troywendt
LinkedIn: https://www.linkedin.com/in/troywendt/

Subscribe to Troy's blog here:
https://www.bellrockconsulting.com/blog

Here's a link for the book Troy mentioned - The Pathfinder: https://amzn.to/3b8dd30

Watch my "How to Calculate the LTV/CAC Ratio" here:
http://bit.ly/LTVCACRatio

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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A problem shared is a problem halved.

Our Guest, David Greer, is an entrepreneurial coach, professional speaker and author of Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth.

One of David’s core skill sets is helping folks build resiliency, especially during extremely difficult situations like the one we’re in now with COVID19. He's also a sailor and understands how to weather challenging storms!

He was the first employee of Robelle Solutions Technology where he became a co-owner and President. After successfully exiting Robelle, David has been an angel investor, director, and senior executive, always working 1-on-1 with entrepreneurs to define strategy, increase the value of the company in their markets, and defining formalized processes to drive outcomes.

Today, David works directly with entrepreneurs to coach them to their next level of success or with entrepreneurs and their senior management teams to create high growth strategic results.

David shares excellent advice to help you be resilient, manage your business, how to avoid overload, how to find hope and the following

•Face the brutal facts
•This IS the new Normal
•Cash is King
•Stop the bleeding
•Choose 30-, 60- or 90-days out from now
•Decide on the top 4-5 (no more!) goals that absolutely have to get done in the 30/60/90 day window, and who among your employees is rising to this challenge
•You are not alone
•It’s okay to ask for help

To learn more about David's work, click here: https://coachdjgreer.com/tiger-teams/.

Please follow and connect with David via:

LinkedIn: https://www.linkedin.com/in/davidgreer/
Facebook: https://www.facebook.com/coachdjgreer/
Instagram: https://instagram.com/coachdjgreer/
Twitter: https://twitter.com/djgreer
YouTube: https://www.youtube.com/user/coachdjgreer

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

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In 2018, our guest, Tara Williams tried to find a weighted blanket her six-month-old son could safely wear to help soothe him and extend his one hour sleep windows.

Shocked there was nothing available for this age group, she decided to create her own blanket, and the idea for Dreamland Baby was born. In 2019, Tara launched a successful Kickstarter, and a few months later launched an e-commerce store.

Prior to Dreamland Baby, Tara spent 10+ years in the medical device industry in business development, and held marketing and sales positions at several startups.

Tara graduated from Bentley University with a bachelor's degree in finance in 2009 and she now resides with her husband and FOUR children in Danville, California.

Tara takes us step-by-step through her bootstrapped journey to launch her eCommerce business, sharing outstanding tips and advice for anyone considering this business model.

To learn more about Dreamland Baby, please click here: https://dreamlandbabyco.com/

Follow Dreamland Baby via:
Instagram: https://www.instagram.com/dreamlandbabyco/
Facebook: https://www.facebook.com/dreamlandbabyco/

Here's the link to my LTV/CAC ratio video: http://bit.ly/LTVCACRatio

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"You have to be able to weather the startup storms, and nothing's going to do that for you unless you have the passion for the solution that you're providing... and a passion for what you're working on."

Our guest, Andrew Lee Miller, also known as Andrew Startups, has spent over 15-years growing early-stage startups including 5 years in Dubai and 5 years in San Francisco.

Since his third exit as Head of Marketing, he’s launched and grown tech projects in over 15 countries, driving traction for over $22,000,000 in funding rounds as a consultant via his company, GrowthExpertz. WOWZA!

Andrew has also lectured in over a dozen countries about low-budget growth hacking strategies, he’s worked with both 500 startups and YCombinator projects, and he’s written for StartupGrind, StartupNation and INC magazine.

You are going to learn so much from this extraordinary startup marketing man - and he is offering Startup Life Show listeners these awe*mazing discounts on his growth hacking services:

1) Here is the link for 10% off on Andrew's course: https://andrewstartups.mykajabi.com/offers/LEyiwCGp/checkout?coupon_code=STARTUPLIFE

2) Here is the link for 10% off on Andrew's monthly coaching services: https://andrewstartups.mykajabi.com/offers/9LLinA29/checkout?coupon_code=STARTUPLIFE

Woo Hoo and thank you Andrew!!

Please visit https://andrewstartups.com/ and please connect with Andrew on:

LinkedIn: https://www.linkedin.com/in/andrewstartups/
Twitter: https://twitter.com/andrewstartups
Instagram: https://www.instagram.com/andrewstartups/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused, stay healthy – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Ben Jen, is a serial entrepreneur and investor who is actively involved in the Boston & New York City communities, and has been involved in numerous startups in the capacity of a co-founder, founder, executive, strategist, investor, and mentor.

He is also a mentor and adviser for youth entrepreneurship startups and individuals, and he serves on the Board of Directors of several Boston-area nonprofit organizations.

Ben shares terrific advice on what you DON'T want to do when pitching to Angel Investors, along with some tips to help you have a more successful experience when raising capital.

Please visit https://www.benjenholdings.com to learn more about Ben Jen Holdings, and please connect with Ben via:

Instagram: https://instagram.com/benjenholdings
LinkedIn: https://linkedin.com/in/benjenonline
Twitter: https://twitter.com/bjen07921

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"We teach you what school is NOT teaching you to become future ready."

Founders - get ready for a delicious ride with our guest, live streaming host and EduPreneur Dr. Ai Addyson-Zhang!

Dr. Ai is the founder of Classroom Without Walls, an independent and progressive school to help young adults become future ready.

As an Adobe Education Leader, Dr. Ai is passionate about incorporating social media and creative technologies to enhance student learning and to acquire skills that help them become ready to soar in life.

Dr. Ai hosts two weekly live streaming shows, where she interviews thought leaders in social media and education such as Seth Godin, Mark Schaefer, and Neil Patel. She's also a HubSpot Academy instructor, and frequently speaks at academic and industry conferences around the world.

She received her Masters and Ph.D. in Communication from Syracuse University and the University of Maryland, and you will love hearing her "side-hustle to full time business owner" startup story!

"It is a miracle that curiosity survives formal education." ~ Albert Einstein

To learn more about Classroom Without Walls, click this link:
https://www.classroomwithoutwalls.ai/

Please connect with Dr. Ai and Classroom Without Walls via these social platforms:

Linkedin: https://www.linkedin.com/in/aiaddysonzhang/
Twitter: https://twitter.com/aiaddysonzhang
Facebook: https://www.facebook.com/AiAddysonZhang/
Instagram https://www.instagram.com/aiaddysonzhang/?hl=en
YouTube https://www.youtube.com/channel/UCnAXrI72oxnaQBDDSMbFswQ?view_as=subscriber

Watch Dr. Ai share: Why I believe in a Classroom Without Walls via this link:
https://www.youtube.com/watch?v=CcBnvkw94RA&t=5s

Learn more about Dr. Ai's 4-week Life Accelerator Program here:
https://lifeaccelerator.classroomwithoutwalls.ai/reverse-squeeze-page36707589

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Make sure you solve a real problem and you have a real solution."

Heini Zachariessen is the founder and CEO of Vivino , the world's largest online wine marketplace, powered by a community of millions of wine drinkers who use the Vivino app to scan and rate more than 2 million wines every single day.

During his tenure, Vivino has grown into a community of 42 million users, raised $66 million in funding and rolled out a worldwide wine marketplace.

Let’s take a moment to check out these stats: The Vivino app has over 52 million reviews, 151 million ratings, and 42 million users! YOWZA!

Prior to starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini leads the team from Vivino headquarters in San Francisco, where he resides with his wife and three children.

I discovered Heini from his popular YouTube series called Raw Startup – where he shares the BEST advice for all founders.

To learn more about Vivino and download the app, please visit: https://www.vivino.com/

Please connect with Heini via:

LinkedIn: http://linkedin.com/in/heini
Twitter: https://twitter.com/heinizach
Facebook: http://facebook.com/heinizach

Please follow and engage with Vivino via:

Twitter: https://twitter.com/vivino
Instagram: https://www.instagram.com/vivino/
LinkedIn: https://www.linkedin.com/company/vivino/

Watch Heini's YouTube channel Raw Startup here: https://www.youtube.com/channel/UCHiSUe3Bo5cRMhE6BjttNUA

Download Heini's Raw Canvas here: http://tinyurl.com/therawcanvas

Watch Heini's video Idea For An App (Step-by-Step Guide To Get Started) here: https://www.youtube.com/watch?v=WmbIJj_HR-4

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Raising money is hard. And one of the most important things investors look for is passion. That passion has to come from you as the entrepreneur. Nobody can raise capital for you except for you. You are the best at selling your own equity."

Our guest, Jason Frishman is the founder and CEO of Netcapital, an equity crowdfunding platform enabling friends, family, and customers to invest in startups without being an accredited investor.

Jason founded Netcapital to reduce the systemic inefficiencies he saw in the way early stage companies access capital. In his role at Netcapital, Jason has been mentoring, advising, and investing in early stage companies to help them raise their first round of capital.

Here’s an interesting fact about Jason: he has a background in the life sciences, where he conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the University of Miami, where he graduated summa cum laude with a B.S. in Neuroscience.

How Jason transitioned from neuroscience to a founder of a popular funding portal is a sensational startup story!

Jason dives deep into the capital raise process and shares the best advice for newbie and experienced founders.

A favorite quote from our conversation:

"The mindset by which you need to raise capital is incredibly important. It's not, Hey, I really could use $25,000 because I'm starting this thing. I need your help. I need your support. It would mean a lot to me. No. That's philanthropy. That's charity. That's not what people are interested in doing when they're taking a meeting with you as an entrepreneur to learn about your startup. Your mindset needs to be, I'm starting this business in this space. Here are the reasons why. This is why this is going to be a tremendous success. I'm giving you the opportunity to come along on this ride with me. I'd love to have you on board. This is what we're doing. This is what the terms are. Would you consider that?”

Please visit Netcapital to learn more about this extraordinary funding portal:
https://netcapital.com/

You can connect with Jason on LinkedIn: https://www.linkedin.com/in/jfrishman and follow Netcapital online via:

LinkedIn: https://www.linkedin.com/company/netcapital/
Twitter: https://twitter.com/netcapital
Instagram: https://www.instagram.com/Netcapital
Facebook: https://www.facebook.com/Netcapital/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Anyone launching a business should already have their dream team: their attorney, their accountant, their business insurance provider, and their banker."

Sankeetha Selvarajah is the Principal Shareholder and Managing Attorney of Selvarajah Law P.C., a Boston law firm focusing on general business law and mergers & acquisitions. She is also the Founder of Bizto.Co, a business educational platform designed to assist small businesses and startup founders with short and long-term strategic planning through subject-specific seminars, and corporate coaching.

Sankeetha is a favorite friend and mentor of the Boston startup community, and you can find her sharing her brilliance at many of the local startup venues, including the one I co-host every month, Founders Live Boston.

You'll hear Sankeetha share valuable business advice for new business owners to help them create a sustainable, profitable business, along with explanations of typical legal documentation, including:

  • Entity decision: DBA/LLC/Sub-Chapter S/Inc.
  • Operating Agreements for Co-Founders
  • Convertible Debt instruments vs. Equity instruments
  • Trademarks and Patents
  • Labor Law and HR compliance issues
  • Exit strategies from a legal perspective

We also chat about the most common mistakes newbie founders make and our favorite book: Profit First!

To learn more about Selvarajah Law, please visit: http://selvalaw.com/ and to learn more about Bizto.co so you can become a more profitable founder, please visit: https://bizto.co/.

Please follow Sankeetha on:

LinkedIn: https://www.linkedin.com/in/sselvarajah/
Instagram: https://www.instagram.com/biztoco/
Facebook: https://www.facebook.com/BiztoCo/

Here's a link to purchase a copy of Mike Michaelowicz' book Profit First: http://amzn.to/1UTgyYz

DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"We're a family business. We have three kids - a teenager, middle schooler and a kindergartner - we're all involved, and we're all learning."

Our guest, Dawn Cordeiro, is the Co-Owner of Holyoke Hummus Company, a cafe, an award-winning food truck and a catering company based in Western Massachusetts serving falafel, hummus and other Middle Eastern treats.

Dawn is also the Founder of DMC Consulting where she helps small businesses run successful crowdfunding campaigns and digital marketing strategies.

Dawn has been highlighted at local Facebook and Google summits for her successful branding and storytelling, and she feels strongly that everyone should have access to this knowledge!

Dawn dives deep into digital marketing strategies for newbie founders and small businesses, sharing:

  • Crowdfunding tactics
  • the BEST pricing beta test
  • small business growth strategies
  • digital brand stories
  • testimonial content posts

Please connect with Dawn on:

LinkedIn: https://www.linkedin.com/in/dawn-cordeiro-1798015/
Holyoke Hummus: https://www.holyokehummus.com
Facebook: www.facebook.com/holyokehummus
DMC Consulting: https://www.rundmcconsulting.com/
Facebook: https://www.facebook.com/rundmcconsulting
Instagram @holyokehummus and @rundmcconsulting

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Edwin Alvarez, has 14 years’ experience working within the finance industry in roles ranging from internal operations, external client facing sales, and procurement.

Three years ago Edwin became co-founder and CFO of CathWear, a cutting edge medical device accessory and garment producer, providing a comfortable experience for folks who need catheters. He’s been instrumental in working with CathWear’s original inventors to guide CathWear from patented idea, to developing its business model, to successfully securing equity and debt funding for the company.

None of the co-founders has any prior experience in medical device or apparel product development, and they all work full time and have families! Edwin shares insights and advice they have learned through launching and building their medical device and apparel company, including:

  • managing a 9-5 job, family and a startup
  • sourcing manufacturing
  • smart money strategies
  • how to leverage supplier diversity programs

Being able to serve society for a greater good is something the original inventors and co-founders, Brian Mohika and Hector Arce forged while serving within the US Armed Forces. They each continue to carry this sense of duty with them as they embark on helping as many patients as possible with CathWear.

To learn more about CathWear: https://cathwear.com/
Amazon: https://amzn.to/37VP0vo

Follow CathWear online:
Twitter - https://twitter.com/CathWear
Instagram - https://www.instagram.com/cathwearofficial/
Connect with Edwin: https://www.linkedin.com/in/edwinalvarez/

Purchase The Road Less Stupid: https://amzn.to/38WoXV0

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"I care so much about what I'm putting in my body and all these other factors of wellness, but I never considered what's in the beauty products I'm using every day."

Our guest, Krysta Lewis, is the CEO and founder of Aisling Organics, a revolutionary high-performance organic makeup brand.

With a focus on both purpose and profit, Krysta was originally inspired to launch Aisling Organics when realizing the unregulated chemicals in our cosmetics were causing chronic illness and there were no effective alternatives on the market. In short order, she led a team of dedicated, industry experts to develop and successfully launch Aisling Organics.

Within two years of launch, Krysta has grown a successful e-commerce start-up and landed extensive distribution to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs of 2018 and Young Entrepreneurs of the year.

I first met Krysta when she was in the Babson Women in Innovation Lab here in Boston, and have been in awe and wonder while witnessing her trajectory from concept to international distribution. And yes… I am a happy customer, too!

Krysta goes deep into how she launched, branded and built her startup, sharing terrific advice for founders, including:

  • supply chain strategy for launch and for scaling
  • why she pivoted from retail stores to an e-commerce/DTC strategy
  • consumer marketing insights and advice
  • how she leveraged pitch events to fund her startup and receive valuable feedback
  • understanding an opinion vs. advice
  • onboarding talent

Krysta also shared these wonderful words of wisdom for founders:

-> If you don't ask, the answer is always no
-> You have to spend money to make money
-> If it's not going to matter in five years, then don't spend more than five minutes being upset about it.

Krysta would love for you to try Aisling Organics and has a special offer for Startup Life Show Listeners: please use the discount code STARTUPLIFE to receive 20% off your first purchase here:
https://aislingorganics.com/collections/frontpage

Woo Hoo and thank you Krysta!!

To learn more about Aisling Organics, please visit: https://aislingorganics.com/

And be sure to follow Aisling Organics via:

Instagram: www.instagram.com/aislingorganics
Facebook: www.facebook.com/aislingorganics

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Then it just hit me - did this really happen? Am I able to teach a machine to diagnose individuals? If that's a possibility, what else can I do in this space? And I thought, I'm going to use this technology to enable every individual to receive world-class healthcare no matter where you are in the world. That really became the central point of my mission with Vastmindz."

After graduating with a mathematics degree, our guest, Nik Sehgal, joined Wall Street, spending most of his time working within algorithmic trading teams where he developed his passion for algorithmic science and artificial intelligence.

He worked at Nomura and then joined Cowen & Company, a US based investment bank, where he was eventually made one of the youngest directors at the tender age of 25 and given the responsibility of managing an entire regional division.

Despite his progression on Wall Street, Nik always had a passion for applying AI for social good and therefore decided to leave Wall Street to start his own company, Vastmindz, with a mission of improving health and wellness of the mass population using artificial intelligence.

The company’s focus is on improving the diagnostic process, assisting clinicians/physicians and doctors with the early detection of life-threatening conditions. Nik believes the adoption of AI will uplift patient care, but he also has visions for using AI to make space travel safer through the continuous remote-health monitoring of astronauts and space passengers.

Throughout our conversation, you can FEEL Nik's passion for his remarkable work in the world! He shares advice and insights on:

  • telemedicine
  • non-dilutive funding
  • vertical and horizontal partnerships
  • managing the long runway startup journey
  • pivoting and reiterating
  • listening to customers = your north star

Please visit https://www.vastmindz.com to learn more about Vastmindz, and be sure to connect with Nik here:
Linkedin Vastmindz: https://www.linkedin.com/company/vastmindz/
LinkedIn Nik: https://www.linkedin.com/in/nikhil-sehgal-32513142/
Twitter: https://twitter.com/vastmindz
Instagram: https://www.instagram.com/vastmindz/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VCs and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest David Lowe had a sensational successful outcome with his first startup Uberpong, a company providing custom made ping pong paddles, where he partnered with major clients like the LA Dodgers, Nike and Red Bull before successfully leading the company to an exit.

Now David is working on his second startup: Qwerky, a micro co-living brand that attracts like minded people to live together in co-living communities.

In his recently-launched book 'Blow It Up: 21 Ways Your Startup Can Shake Up An Industry and Change The World' David looks at the entire life cycle of a startup from pre-launch to sale.

"If you are too proud to pick up the phone or email people, contact people for advice and actually get out there and go to networking events and ask for help, you're never going to succeed."

During our delicious conversation, David shares:

•His successful kickstarter campaign
•How to ask for help
•The best time to exit/sell your business
•Why co-living is the next shared economy movement
•How he overcame his fear of raising capital
•His candid book about the startup life cycle: Blow it Up
•His hard-earned mindset hacks for founders

To learn more about Qwerky please visit: https://www.qwerky.co/

You can purchase Blow It Up on Amazon here: http://amzn.to/2VEvI8i

Brush up on your Startup Lingo via David's Medium post here: https://medium.com/d-lowe-playbook/startup-lingo-a-glossary-of-business-terms-you-need-to-succeed-48473be7d4bf

Please connect with David via:
LinkedIn: https://www.linkedin.com/in/djlowe/
Instagram: https://www.instagram.com/qwerkycoliving/
Twitter: https://twitter.com/davidjlowe
Facebook: https://www.facebook.com/dloweplaybook

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons - use Discount Code STARTUPLIFE to receive 25% off!!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Walt Brown, believes that, like a waterwheel, a good organizational operating system captures the source of an organization’s energy and direction, and then focuses that energy to power the organization.

Walt is very familiar with launching businesses – in fact, he is seven for seven – woo hoo!

During the last decade, Walt has helped transform the culture of more than 150 organizations across the country as an Implementer of the Entrepreneurial Operating System®. This process helps you, the business owner get everyone in the organization 100% on the same page with where you’re going, and how you plan to get there.

Walt shares:

  • his entrepreneurship origin story - he comes from generations of entrepreneurs!
  • how to navigate a business's first 3 years using the Entrepreneurial Operating System
  • how to create the best culture for your business
  • best practices for hiring the right talent for your business - especially when you can't pay market rate salaries
  • a deep understanding of how to manage fear
  • terrific business model advice for service providers
  • his two books: The Patient Organization and Death of the Org Chart, Rise of the Organizational Graph

Please visit https://7q7p.com/ to learn more about Walt's remarkable work in the world, and be sure to connect with him on LinkedIn https://www.linkedin.com/in/walt-brown-1b61894/, check out his book https://thepatientorganization.com.

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"The difference between success and failure is your perspective."

Even with great ideas and passion, it's difficult to navigate the murky waters of entrepreneurship. Our guest, Michael Dermer, is an entrepreneur, lawyer, speaker, coach, author, and founder of The Lonely Entrepreneur – a one stop shop that understands the entrepreneur’s struggle and provides solutions to the business and personal issues we all face as entrepreneurs.

Michael founded his first company, Incent One, in 1998. It was a pioneer in the health rewards industry, and Michael survived the harrowing experience of watching the company he built from the ground up almost get destroyed overnight by the financial crisis of 2008.

Fortunately, there’s a happy ending to this startup story - Michael sold IncentOne in 2013. Whew and Woo Hoo!

Today, Michael’s mission is to help unlock the potential of entrepreneurs worldwide by turning their passion into success through The Lonely Entrepreneur Learning Community.

Click the play button to hear Michael's best advice to help you find success along your startup journey.

Please visit https://lonelyentrepreneur.com/ to learn more, and be sure to follow Michael and TLE via:
LinkedIn: https://www.linkedin.com/in/michaeldermer/
Twitter: https://twitter.com/thelonelye
Instagram: https://www.instagram.com/the_lonely_entrepreneur/
Facebook: https://www.facebook.com/TheLonelyEntrepreneur1/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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As a startup, you need your target customers to find your business online. One of the top tactics you can use is search engine optimization (SEO), but it’s highly unlikely your customers are going to be searching for your brand name.

That’s why having a strong SEO strategy in place the day you launch is so important for early-stage startups. While it’s a long tail game (at least 12 months!), it will more effectively and cost-efficiently promote your products or services to your target audience.

Growing up in a lower-middle class family as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, our guest Damon Burton founded an internationally successful search engine optimization agency in 2007 called SEO National. I’m thinking seven is Damon’s lucky number!

A husband and father of 3 kids, Damon has been featured on Forbes, Entrepreneur, BuzzFeed, USA Weekly, he’s spoken at conferences, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.

Damon generously shares his top SEO tactics for Startups! I’m so excited for you to learn from this extraordinary entrepreneur – and let me know which tactics you’re going to implement, okay?

Here are the links to Damon's recommendations, FREE SEO REPORT, Lost and Founder book, and Answer the Public:

Free SEO Report: https://www.seonational.com/report/
Free SEO Cheatsheet: https://www.seonational.com/free/
Lost and Founder: A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/dp/B074DGYVD5/
https://answerthepublic.com/

Please connect with Damon on:

Instagram: https://www.instagram.com/entrepreneurdamon/
LinkedIn: https://www.linkedin.com/in/damonburton/
Facebook Group: https://www.facebook.com/groups/outrank/
Website https://www.seonational.com/
Twitter: https://twitter.com/seonational

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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It was not Bobbie Carlton's plan to launch a business. But it was the Great Recession. There were no jobs, and she was the primary revenue generator for her family. It was an "unexpected" decision to launch her PR and Marketing firm in 2008, followed by Innovation Nights in 2009, and she's never looked back!

Bobbie is a Greater Boston startup community favorite! She is the founder of Carlton PR & Marketing, a boutique integrated marketing agency focused on efficiently delivering marketing results for startups and small companies.

She’s also the co-founder of Innovation Women, an online speaker bureau for entrepreneurial, innovative and technical women. With more than 4500 members on the platform, Innovation Women makes dozens of connections every month, and it helps event organizers avoid the embarrassing all male, all pale, all stale panels.

Bobbie is also the founder and host of the BEST monthly startup event in Greater Boston called Innovation Nights. It’s a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. With more than 127 events to her credit, Bobbie and her team have helped launch more than 1000 products in 10 years – and these companies have received more than $2 billion in combined funding.

You will love hearing Bobbie's unexpected entrepreneur startup stories, and your business will benefit from her wise guidance and insights.

To learn more about Bobbie's three businesses, please visit:
Carlton PR and Marketing: https://www.carltonprmarketing.com/
Innovation Nights: https://mass.innovationnights.com/
Innovation Women: https://innovationwomen.com/

Please connect with Bobbie on:

LinkedIn: https://www.linkedin.com/in/bobbiecarlton/
Twitter: https://twitter.com/BobbieC
Instagram: https://www.instagram.com/womeninno/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Would you like to leverage proximity marketing and mass personalization strategies for your startup product/service? And learn how to build a startup team where everyone embraces and respects each other’s styles and talent, while bringing a mission and vision to life?

Our guest, Dean Hantzis, founder of Tapple, shares his best marketing practices and how he uses Ubuntu to create synergy and cohesion with his startup teams.

Dean has over 18 years of web, mobile and cloud development experience. Having held leadership positions including CTO at three start-ups reaching public exits, Dean is primed for a fourth startup success with his latest endeavor: Tapple - the first real-world conversion platform built to drive higher engagement through instant access to mobile experiences.

You’ll feel like a member of the Tapple Team as Dean takes you on delicious journey from his initial ah-ha moment for Tapple, and into the conception, implementation, and monetization of this dynamic startup. His insights include:

•Proximity Marketing
•Mass Personalization
•Introvert to Extrovert
•The Art of Bringing People Together
•How to stay honest and transparent when asked tough questions you can’t fully respond to

Please visit Tapple here: https://about.tapple.io/ and stay connected with Dean and the Tapple Team via:

LinkedIn: https://www.linkedin.com/in/deanhantzis/
Instagram: https://www.instagram.com/tapple_io/
Facebook: https://www.facebook.com/tappleinc/
Twitter: https://twitter.com/tapple_io

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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How do you transition an online dating site for foodies into a consumable products brand? Our guest, Luvafoodie.com founder Michelle Mazzara, shares her spicy startup story!

In 2014, Michelle decided to follow her dream and launched Luvafoodie.com, a brand for single foodie folks to meet.

While Michelle had strong marketing and branding skills from her 20+ year career in product marketing, she was definitely challenged to figure out how to build a website and create an online community.

As many founders experience, once Michelle launched luvafoodie, she saw opportunities to include consumable brands and began adding products to her marketing strategy.

She quickly realized sharing products and brands was more in alignment with her core skills, and so she shifted the website from a dating website to a social website for all people who want to share in their love and passion for food and beverage.

In 2016 Michelle was diagnosed with heart disease and due to complications from surgery, she suffered a heart attack. This changed her life and her perspective of what she really wanted to do with the brand and her vision for the company.

Michelle shares her journey of transparent transitioning with her brand, while building a vibrant, online community, including:

•Building a brand by emotionally connecting with customers
•Creating a jingle for Luvafoodie
•Leveraging social media to build an online presence and business to 25,000 visitors/day
•Shipping directly to customers and stores
•Thriving with heart disease
•Mindset hacks for managing isolation and uncertainty

Please visit the Luvafoodie website to learn more: https://luvafoodie.com/ and join the foodie fun on social media via:
Twitter: https://twitter.com/luvafoodie
Facebook: https://www.facebook.com/CEO-Owner-Luvafoodie-1605274989725227/
Instagram: https://www.instagram.com/luvafoodie/
LinkedIn: https://www.linkedin.com/in/michelle-mazzara-83853b7/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Hold onto your seats folks because this episode of the Startup Life Show is a wild and exhilarating roller coaster ride!

Our guest, Adam Robinson, pulls back the curtain and candidly reveals the real startup stories you rarely hear. You'll feel the pain and the glory from his honest insights about the mistakes he made along the way, and the victories he pulled out from the ashes of burned attempts.

This is a terrific episode for folks who want to know what really happens when you launch a business. You will be inspired, and you will be a better founder from Adam's entrepreneurial adventure!

A little background about this magnificent man: After 8 years at Lehman Brothers (and Barclays Capital, post-bankruptcy) where he was trading credit default swaps, Adam decided to leave Wall Street to pursue his entrepreneurial dream.

In 2014, Adam conceived Robly Email Marketing, and in 2015 he launched the product and flipped the email marketing space on its head by guaranteeing 50% more email opens than all other competitors.

The marketplace response was huge, and in 2017, Robly was awarded #1 in Customer Satisfaction across the entire email marketing space… only 2 years after launching… that’s amazing!

After proving Robly’s viability, Adam’s fertile startup brain conjured up another company: GetEmail, which he and his team launched in 2019.

GetEmails is a powerful new technology that legally identifies up to 35% of your anonymous website traffic, and then sends you their email, home address, the page they visited on your site and more, via a daily update. It's 100% CAN-SPAM compliant as all the info is opted-in through third-party partners, and savvy Marketers are using GetEmails to build email lists, retarget visitors via their inbox, and even sending postcards in the mail. Plans start at $10 and Startup Life Show Listeners can try it free with their first 25 emails by using the discount code STARTUPLIFE! Visit http://GetEmails.com to learn more, and be sure to follow GetEmails via the following social media platforms:

Facebook: www.facebook.com/usegetemails
Twitter: www.twitter.com/usegetemails
Instagram: www.instagram.com/usegetemails
LinkedIn: www.linkedin.com/company/getemails

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Are you feeling confident about how you're pitching to investors or at pitch events? If you'd like to give a GREAT pitch that everyone remembers, click the play button... NOW.

Our guest, Precious Williams, also known as the #KillerPitchMaster, is a world class master communicator who works with entrepreneurs to help them take their professional speaking skills to the next level.

With over 24 years of experience conceptualizing unique branding, speaking, and marketing techniques, Precious trains individuals and companies how to remain authentic while presenting concepts and visions to their target audiences.

As a 13-time national business elevator pitch champion (yowza!), Precious has been on top television shows and publications for her pitching and branding skills. She was featured on Season 8 of ABC’s “Shark Tank,” as well as CNN, MSNBC, Wall Street Journal, and many others.

I'm thrilled to introduce you to this extraordinary entrepreneur, and I know you will SOAR with her AWE*MAZING advice!

Precious shares how:

• after graduating law school she realized she hated practicing law
• she launched her curvy girls lingerie business
• he bootstrapped her startup by winning 13 pitch events
• success tanked her and her business
• she healed her life and became the Killer Pitch Master
• she wrote her book, Bad Bitches and Power Pitches

Please connect with Precious on

LinkedIn: https://www.linkedin.com/in/precious-l-williams/
Twitter: https://twitter.com/PerfectPitchP
Facebook: https://www.facebook.com/killerpitchmaster.precious
Instagram: https://www.instagram.com/perfectpitchp/

Take your pitch from good to GREAT by grabbing a copy of Precious' fabulous book here: https://amzn.to/2WHKITJ

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Olga Bashkatova, left the stable world of corporate accounting and boarded the startup roller coaster ride by working at startup companies - 5 of them in 7 years. She found the work inspirational and educational and quickly learned she could never return to her former career as a corporate CPA.

As the last startup she worked at filed for bankruptcy, Olga decided to launch her own business - NextStage Advisory - where she provides affordable outsourced CFO services to startups.

Olga’s typical clients are VC-backed Seed or Series A startups looking to clean up historical financials, establish a stable, monthly financial process, produce GAAP financial statements and reports, pass an audit, implement financial software, manage an outsourced payroll and benefits company… and hire/train an internal accounting team. In addition, she makes sure her clients maximize their valuations by focusing on revenue growth while cutting expenses, automating manual processes, and developing more mature operations.

Do I hear a "oh hell yeah" and a "yes please, right away please?!"

Olga dives into the must haves and the "nope, you don't need that right now" details every startup founder needs to know, including:

  • setting up proper books for YOUR business model
  • cleaning up financials so investors feel confident in your ability to run a business
  • cash flow projections vs. Income Statements and Balance Sheets
  • matching expenses with revenue
  • managing 90 days invoices with 30-day payables
  • why cleaning up your financials will give your business a better valuation with investors

Please visit NextStage Advisory https://www.nextstagellc.us/services to learn how Olga and her team can help take your business to the next level.

Please connect with Olga on:
LinkedIn: https://www.linkedin.com/in/olga-bashkatova-cpa/
Instagram: https://www.instagram.com/nextstagellc/
Facebook: https://business.facebook.com/NextStageAdvisoryLLC/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"You want to reach the point where the average salesperson can sell to the average customer."

Our guest, Uri Haramati, is a seasoned product manager with over a decade of business knowledge and experience in diverse capacities. A serial entrepreneur, Uri founded Life on Air, the startup that previously launched the Meerkat and Houseparty video streaming apps, which are used by millions of users worldwide, and where he held the position of Head of Product and managing company operations.

Previously, Uri founded Skedook, an event discovery app, and served as a senior consultant at Deloitte. Today, Uri is Founder and CEO of Torii – a SaaS Management Platform that gives instant real-time visibility and control of all company-wide SaaS apps.

Uri shares his extensive startup experience with us (Meerkat/Houseparty!), including his deep understanding of finding product market fit.

You'll especially appreciate his advice on:
•Co-Founder Operating Agreement
•Chicken before the egg founder challenges
•Transitioning from B2C to B2B
•Why accelerator programs benefit founders
•Sales team strategy

Please visit Torii here: https://toriihq.com/

And connect with Uri and Torii here:
Uri LinkedIn - https://www.linkedin.com/in/uriharamati/
Uri Twitter - https://twitter.com/uriharamati
Torii LinkedIn - https://www.linkedin.com/company/toriihq/
Torii Twitter - https://twitter.com/torii_hq

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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As a new business owner, do you find yourself falling back into an employee mentality? Or perhaps you compare yourself to other founders and end up feeling like an imposter? Or Maybe you are so overwhelmed by the entrepreneurial journey, you’re thinking about throwing in the towel!

Our guest, Krista Mollion is on a mission to create a global movement to help people overcome burnout, find balance, eliminate uncertainty, fear, and doubt and step fully into their potential.

After almost 20 years working in the corporate world, Krista became a startup founder when she launched The SASSY Method™, a life coaching practice for bosses who want to live a more balanced, fulfilled life, and she’s the founder of Your Product CEO, a B2B consulting company for product management and product marketing

Krista provides tactics and advice for overcoming Founder Fatigue, along with inspirational insights to help Founders become more self aware of their leadership style.

To learn more about Krista's SASSY Method, please visit: http://thesassymethod.com/ and be sure to follow Krista everywhere she glows - you will love her live video tips and advice!

Twitter: https://twitter.com/kmollion
Instagram: https://www.instagram.com/kristamollion/

Here's the relationship article I mentioned:
When Your Loved One Isn’t an Entrepreneur: https://medium.com/@AndeLyons/when-your-loved-one-isnt-an-entrepreneur-13a7c3b635b3

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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What happens when a computer engineer and seasoned entrepreneur with a strong product development and UX background attends a local trivia game night event? He creates an impulsive trivia game app!

Our guest, Stephon McCoy, is Founder of QuicWit – a 24/7 365 trivia gaming experience and lead generation digital marketing platform.

QuicWit asks users multiple trivia questions randomly … on a daily basis … and the first person to answer wins a valuable prize mailed directly to their house, no strings attached!

Stephon is an entrepreneurial renaissance man with experiences ranging from hardware, digital marketing, Alexa skills, B2B platforms, iOS/Android development, and web app development to consumer products.

He founded his first startup while in his senior year at University of Pittsburgh, and has participated in four different startups since then. A food truck connoisseur, grill master and travel enthusiast with a genuine love and curiosity for tech, you can feel how much Stephon fully embraces life!

Stephon takes us on his journey from the ah-ha moment at trivia night... through his entire product development and beta testing adventure... and into the excitement of launching the app.

Tune in to find out how this founder:
proved his value proposition
figured out the revenue model
aligned himself with outstanding tech talent
holds unique company strategy sessions (a grill is involved!)
* created an impulsive trivia game app

Please visit https://www.quicwit.com/, download the app, and start winning prizes with your trivia talent!

Be sure to follow QuicWit on:

Twitter - https://twitter.com/quicwit_trivia
Twitter - https://twitter.com/evilquicwit (Evil QuicWit)
Facebook - https://www.facebook.com/QuicWitTrivia
LinkedIn - https://www.linkedin.com/company/quicwit
Instagram - https://www.instagram.com/quicwit_trivia/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Feeling overwhelmed by the clutter of toys and baby gear taking over your home? Would you like to upcycle your stash of hardly used mother's little helpers, but can't find the time or energy to cart them to a consignment store?

Our guest, Rhonda Collins, knows exactly how you feel. A documentary film director and a Mom to twin daughters, Rhonda lived in a tiny apartment in Oakland, CA and hadn't seen her floors in years. Every time she went to declutter all the gear, she felt a pang from the guilt of how much she spent on all the toys and from the thought of throwing out perfectly good toys which would end up in a landfill.

Environmentally conscious and an avid recycler from a young age, Rhonda felt so uncomfortable to have all of this stuff and not know what to do with it, and not sure what would happen to it if she just donated it to the Salvation Army. She knew she had to solve the problem not just for her, but for society.

So she co-founded TOYCYCLE - the easiest way to buy and sell used toys and baby gear. Toycycle knows buying used merchandise can feel risky. They’re able to remove the risk with a high standard for their consignment program, fully vetted products and a Customer Satisfaction Guarantee.

Rhonda shares her startup journey, beginning when she left her documentary filmmaker career, where she spent 20 years playing a variety of roles – producer, director, editor – on many award-winning independent documentaries.

She reveals how she found the BEST CTO a founder could hope for, how she proved her original value proposition, and what she learned from her customers that caused her to have a sharp pivot in her business model, resulting in a much higher reward and experience for TOYCYCLE and its target market.

Please visit TOYCYCLE's website here: https://www.toycycle.co/ and follow the company on:

Facebook: https://www.facebook.com/toycycle.org
Instagram: https://www.instagram.com/toycycle/
Twitter: https://twitter.com/toycycleco

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Dan Willis, is a Millennial Motivator and an international public speaker engaging audiences on how community and relationships are the future of marketing in the millennial marketplace. He brings his best advice from 15 years of international digital marketing experience to the Startup Life Show listeners.

Drawing from practical experience from consulting with major brands like FOX TV, Toyota and H&M, Dan offers insights into the power of relationship marketing, video content and the emerging millennial/genz marketplace. Dan shares how your brand can succeed today, and how to build your brand’s success for the future.

I found Dan at my favorite social media bar – Twitter – where he generously shares the best tips, tools and advice to his followers. He is the BEST role model for using video and GIFs on social media. He responds to questions and content with short, impactful videos… funny GIFs… and you'll love Dan's brilliant live streamed weekly tutorial AND his weekly Twitter Chat called #VidChat!

You can learn more about how this father of eight motivates via his Website: https://millennialmotivator.ca/ ... and be sure to connect with Dan on:

Twitter: http://twitter.com/MLLNNLMotivator
LinkedIn: https://www.linkedin.com/in/millennialmotivator/
YouTube: https://www.youtube.com/channel/UCim0_tx6uRfdAG0F6F6lkMw

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care Clinic” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"The reality is you're going to fail more than you're going to succeed. And the goal of a good baseball player and a good entrepreneur, when dealing with things like rejection or failure, is to recognize that it isn't the end point. It's just another data point." ~ Justin Real

Our guest, Justin Real, has been obsessed with baseball his entire life. During his own baseball career, he experienced the stress of spending the end of high school competing for the attention of college team scouts.

This is where the idea for his startup, Realplay Sports, came from – Realplay is an AI powered technology company that delivers video of every swing, pitch, and catch that any player makes on a baseball or softball field. Its cameras capture every moment to help players improve, share their highlights with anybody, and hold on to memories. The platform helps high school and college athletes gain a competitive advantage in baseball and softball.

Justin shares his best startup stories, and yes... you will hear many baseball metaphors and analogies... because baseball and startup life have a lot in common!

Please visit https://www.realplay.us/ to learn more about this remarkable platform, and follow/connect with Justin on:

LinkedIn: https://www.linkedin.com/in/justinbreal/
Twitter: https://twitter.com/realplaysports
Instagram: https://www.instagram.com/realplay_sports/
Facebook: https://www.facebook.com/RealplaySports/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Hunter Foote, is a serial and an altruistic entrepreneur. With a strong background in private equity and real estate investment, Hunter is the Founder & Executive Director of the Vanderburgh House, a certified B-corporation with a mission to build recovery focused, peer supported, sober living communities.

Vanderburgh is passionate about ending the stigma of addiction and giving those in recovery a safe place to continue their journey of sobriety.

Hunter is also the Managing Director of Honeybee Financial, an innovator in real estate and business lending.

Hunter and I both mentor at EforAll… my favorite non-profit accelerator program, and
I’m so excited for you to meet this extraordinary entrepreneur.

You'll hear Hunter share:

  • the benefits of filing as a B Corporation
  • the very expensive lesson he learned when he launched the business
  • how he figured out the best duplicatable business model for scaling
  • hiring missteps and solutions
  • why providing 100% financial transparency leaves employees feeling empowered
  • his profound love, passion and purpose for his work in the world

If you're feeling called to run a Vanderburgh House in your community, please reach out to Hunter (info@VanderburghHouse.com). They'll give you the model on a licensing fee basis, and they will purchase the house and lease it back to you to keep your capital expenditures low.

Website: https://www.vanderburghhouse.com/
LinkedIn: https://www.linkedin.com/in/hunter-foote-36babb28/

Here's the scoop on filing a B Corporation: https://bcorporation.net/certification

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You'll always find me hanging out at my favorite social media bar - Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Have you heard the question “what’s your LTV/CAC ratio” and wondered – what the ? I’m just trying to build a business here!

You may have thought to yourself “ruh roh – I have no idea what that means!

Don't worry! I share with you what these acronyms mean, why they’re necessary for your business, and how to calculate them.

As a founder, you have to lift “know your numbers” weights. It’s part of your hands-on training, and the LTV/CAC ratio is a valuable calculation to help you create a successful outcome for your business.

Why? Because it reveals your marketing return on investment (ROI)

In other words – it lets you know if you’re throwing money away on your business or if you’re investing your marketing dollars wisely.

If you’re raising capital or applying for a line of credit, you’ll need to know this number.

This is an audio from my Andelicious Advice YouTube channel: https://www.youtube.com/user/AndeliciousAdvice

Below is the example I promised for a practice calculation. Have fun and let me know if you have any questions - cheers!

Ande 💙

EXAMPLE CALCULATION:

Let’s say your business’s revenue for one year was $100,000.

During the period, you had 400 unique customers who made a total of 500 purchases. Your average customer lifespan is 10 years.

First, calculate your average purchase value by dividing your annual revenue by your total purchases:
Average Purchase Value = $100,000 / 500
Average Purchase Value = $200.00

Next, calculate your average purchase frequency by dividing 500 purchases by 400 unique customers.
Average Purchase Frequency = 500 / 400
Average Purchase Frequency = 1.25

Finally, plug in your numbers into the customer lifetime value formula:

CLV = (Average Purchase Value – Average Purchase Frequency) X Average Customer Lifespan
CLV = ($200.00 – 1.25) X 10
CLV = $1,987.50

Your average customer will spend $1,987.50 at your business over the course of their relationship with your company.


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https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons

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Our guest, AK Ikwaukor, a former professional athlete known as Coach AK, is an entrepreneur, consultant and strategic storyteller who has traveled to 30+ countries working with students, professional athletes, coaches, government agencies, celebrities, CEO’s, employees of Fortune 100 companies, scholars, victims affected by terrorism and even community leaders from around the world through his entrepreneurial ventures.

His endeavors have included work in sports diplomacy, storytelling, fashion, VR, and global education. He has led an unorthodox path which began by narrowly missing the 2008 Olympic games to working at top educational institutions.

In 2018 AK joined a team of former athletes and a group of outstanding designers to launch a fashion brand called E-Lete Styles – a high end professional attire brand for male athletes.

You will be entertained and fascinated by AK's entrepreneurial adventures! He goes deep into how and why he launched his fashion brand business, and shares the best mindset hacks for managing the high levels of uncertainty found on the startup trail.

Please visit E-Lete Styles here: https://www.eletestyles.com/ and follow/connect with AK here:

LinkedIn: https://www.linkedin.com/in/akikwuakor
Instagram: https://www.instagram.com/ak.ikwuakor/ / https://www.instagram.com/eletestyles/
Twitter: https://twitter.com/AkIkwuakor

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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How do you respond when someone thinks you're too young or too old to be launching a business?

Our guest, Auriel Wright, is a serial founder and a current Senior at Harvard University studying Computer Science and Mandarin Chinese.

That’s right… Auriel is still in college.

My advice: don’t ever be caged by your age – you’re never too young or too old to launch a business!

In her current venture, StrattyX, she serves as CEO and CTO and works to fulfill the company’s mission of democratizing algorithmic trading through their flag ship product, a mobile algorithmic trading tool for retail investors.

Auriel has received nods from Grace Hopper, the Harvard Gazette, the US Navy, and Intel for her work and she previously worked as a quant at Goldman Sachs before starting her venture full time.

Auriel is a fierce problem solver and generously offers all Startup Life Show listeners to reach out to her with any problem you're having. She'd love to help you!

Her generosity flows throughout our conversation, where she shares:

  • how to develop a minimum viable product for under $1000
  • advice for the non-technical founder
  • how to push back when someone questions your age/race/gender
  • why she loves it when someone offers to "tear apart her business model"
  • how she became fluent in Mandarin
  • her 3-pronged approach for having a holistic, grounded lifestyle

Please follow Auriel everywhere she glows:

LinkedIn: https://www.linkedin.com/in/aurielw/
StrattyX: https://www.strattyx.com/ (sign up for the Private Beta!)
Instagram: https://www.instagram.com/elleruier

Here's a link to the Forbes article where Mandela Schumacher-Hodge Dixon talks about "mirrortacracy vs. meritocracy":
https://www.forbes.com/sites/joresablount/2018/05/19/founder-gym-opens-the-door-to-silicon-valley-for-underrepresented-founders/#3a4470cc1762

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

Because it takes a village to raise a business, please subscribe to my newsletter, Let's Stick Together: http://bit.ly/AndeliciousNewsletter

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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It's natural to feel anxious when the "lights/camera/action" are focused on you. You're working hard to communicate your business message while managing your facial expressions and body language, all under the microscope of intense scrutiny.

Our guest, Eric Cox, is a media and communications veteran with over 20 years experience in TV news, PR, marketing and on-air talent development for news.

His passion is helping people tell their stories and he’s spent his professional life following that passion.

His business, Media Prepared, is the culmination of two decades of working with some of the best in the fields of media, PR and marketing and consistently delivering results that help clients tell their story, make an impression or simply feel comfortable in an unfamiliar space.

And he’s going to help you feel media prepared, too!

You can learn more about how Eric and Media Preparedness via his website:

Be sure to connect with and follow Eric via:

Website: http://www.mediaprepared.com/
Email: eric@mediaprepared.com
LinkedIn: https://www.linkedin.com/in/ericlloydcox/
Instagram: https://www.instagram.com/thereal_ecox/
Twitter: https://twitter.com/Eric_Cox611

Here's the link for District Hall: https://districthallboston.org/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: https://andelyons.com/powerful-pitch-deck-investors/

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Kim Gamez, is the CEO and founder of Mi Padrino®, an online event planning service to help parents and families organize, plan, and fund events celebrated in the Hispanic tradition.

Kim saw a need for a more efficient solution for organizing Quinceañeras, Weddings, Baptisms, and more for the Hispanic community. And, as a mother of 5, she deeply appreciated the complexity of coordinating all aspects of these time-honored traditions with families near and far.

Her hope is that, with the use of Mi Padrino®, Latinos all over the world can be inspired, stay organized, and get the funding they need to have the events of their dreams.

Talk about an inspirational business model – wow – I’m so excited for you to learn more about this phenomenal female founder and how she grew her startup with 5 children and a husband!

Moms: you are going to laugh out loud when you hear Kim's story about the time she was a finalist at a $100,000 pitch contest. Yup, she was breastfeeding her baby when they announced she was the winner!

Another favorite story Kim shares: when asked by investors: "How are you positioned to run this company and build it on an international scale?" Kim pointed to her prior businesses and responded "if you can be a landlord (she had several properties under management) and you can own a restaurant, you can do just about anything."

Here's the link for SPARK Ann Harbor:
https://annarborusa.org/entrepreneurial-services/

Chloe Capital:
https://chloecapital.com/

Mi Padrino website:
https://mipadrino.com/

Please follow Mi Padrino on:
Facebook: https://www.facebook.com/mipadrinoevents
Twitter: https://twitter.com/mipadrinoevents
Pinterest: https://www.pinterest.com/mipadrinoevents/
Instagram: https://www.instagram.com/mipadrinoevents/

and connect with Kim on LinkedIn: https://www.linkedin.com/in/kimberly-gamez-34914bbb/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: https://andelyons.com/powerful-pitch-deck-investors/

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Andreina Viera, is an administrative professional and business aficionado committed to creating solutions for businesses and enabling growth in professional settings.

As founder of The Vieras, an organization providing outsourced administrative, financial, HR and marketing solutions to growing businesses, Andreina works with startups and seasoned entrepreneurs. She's an experienced leader and active member in her community, serving as a mentor to organizations like Junior Achievement, and a board member for organizations like Entrepreneurship for All.

Andreina's personal passion is to create opportunities for women of color and empower growth within her community. I've known Andreina for three years now and have watched her blossom from a newbie business owner into a phenomenal female founder.

Andreina shares:

  • step-by-step how she launched, branded and built her administrative business
  • how she addressed her insecurities around owning and operating a business
  • her best advice for founders to let go and outsource tasks
  • how she manages raising children and raising a business

It is such an honor for me to introduce you to this wonderful woman and share her remarkable startup story with you!

Please connect and follow Andreina here:

https://www.facebook.com/GetaViera/
https://www.instagram.com/getaviera/
https://www.linkedin.com/in/andreina-viera-admin-solutions/
https://getaviera.com/

Learn more about EforAll here: http://eforall.org

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on:

Website http://andelyons.com
YouTube Channel: https://www.youtube.com/user/AndeliciousAdvice
Pinterest Boards: https://www.pinterest.com/andelyons/boards/
DIY Products: https://andelyons.com/diy-products-for-startup-founders/

Grab my FREE 12-Month Cash Flow Projection Template here: https://selz.co/VJb2t-Nbv

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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When our guest, Michele Mehl, went looking for a fitness product that she could fit into her life, she was already a successful startup tech marketing executive and a Mom with a very busy family.

Her family’s history of heart disease got her thinking about a better, more convenient way to exercise. She recruited a co-founder and they begin prototyping a portable stationary exercise bike, one that promoted the same quality of exercises offered at a gym or a spin class, but portable enough to use anywhere.

And so the Excy was born. A Full-Fledged Exercise Bike in a Tiny Device for every body!

Soon after the prototype was built, Michele had a serious accident, requiring months of recuperation, during which time she became even more passionate about her innovative invention.

Michele shares:

  • the best customer discovery questions
  • Excy's secret sauce (Uncle Mike!)
  • her KickStarter crowdfunding story and strategy
  • how she figured out manufacturing (only one part is made outside the USA!)
  • return policy insights and advice
  • how consumer feedback and stories help her get through the tough days

Please visit Excy to learn more: http://www.excy.com
Connect with Michele on LinkedIn: https://www.linkedin.com/in/michelemehlexcy/ and follow Excy on Twitter: https://twitter.com/excyfit and Instagram: https://www.instagram.com/excyfit/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest - Andrew Wall, aka Awall - is a Digital Marketing Executive with over a decade of experience coaching creative professionals to success.

He built the largest gaming video network in the world, produced 10,000 gaming videos, generated 1 billion YouTube views, live-streamed video games full-time, and managed 55 social media accounts across 13 languages simultaneously.

Awall is currently hosting the #1 podcast for gaming creators, live streamers and YouTubers - The Digital Drop Podcast – and he’s the Vice President of Social Media & Video Production at Raging Bull, a successful e-learning company.

I found Awall on YouTube when I was rebooting my Andelicious Advice channel – I needed state-of-the-art guidance for the best YouTube results, and I fell in love with how Awall delivers content to his subscribers. I’m so excited to share this extraordinary expert with you!

Awall shares:
• how his love of technology, video and gaming prepared him to be a pioneer in creating gaming content when YouTube launched
• his 2 year side hustle content strategy, and how it led to the largest online gaming video network
• his deep knowledge of the $28 billion gaming market, the history of eSports, and how Fortnight is influencing the 18 and under crowd (including dance moves!)
• outstanding advice for founders in a position of selling or merging their business
• how there's tons of high level thinking, coordination and competition in gaming, along with terrific (and comforting!) advice for parents who have kids focusing a lot much time on gaming (waving madly here!), and why colleges are offering scholarships to eSports players (what?!)
• why resumes are becoming obsolete – it’s your online presence that matters now
• his exceptional reddit results, his best strategy for building a presence on reddit, and why reddit is an important platform for building your brand awareness
• why Twitch is growing so rapidly (no… Twitch is not a freestyle hip hop dancer!), why it’s THE platform for eSports, how to leverage this incredibly sticky, super engaged live streaming platform for your brand, (the fastest growing segment is NOT gaming), and how you can monetize this platform

Please engage with Awall everywhere he glows:
Twitter: https://twitter.com/awalldigital/
LinkedIn: https://www.linkedin.com/in/awalldigital/
YouTube: https://www.youtube.com/awallvs
Facebook: https://www.facebook.com/AwallDigital/
Digital Drop Podcast: https://digitaldroppod.com/

Feel free to reach out to Awall via awalldigital@gmail.com.

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Marketing/PR expert and speaker, Robin Samora, teaches small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales.

With decades of experience, she helps professionals and entrepreneurs find their ideal target market, create branding, marketing and PR strategies that work – with the ultimate goal to double sales.

I’ve known Robin for 8 years and follow her everywhere she glows. I’m thrilled to introduce you to this extraordinary femtrepreneur!

Robin shares:
•Why you need to create a Google My Business profile NOW
•How to leverage HARO (Help A Reporter Out)
•How to pitch the media – and a FREE PDF template to help you properly pitch and respond to HARO requests (grab the PDF here: https://andelyons.com/wp-content/uploads/2019/07/How-to-Pitch-to-HARO-7_24_19.pdf)
•What startup founders must not talk about on social media
•How to handle bad online reviews
•How to create a crises plan
•Media kit best practices

Please visit Robin's website here:
https://robinsamora.com/

Subscribe to Robin's Rainmakers Newsletter here:
https://robinsamora.com/rainmaker/

Follow her on social media here:

Facebook: https://www.facebook.com/RobinSamoraPR
LinkedIn: https://www.linkedin.com/pub/robin-samora/13/b62/647
Twitter: https://twitter.com/robinsamora
Instagram: https://www.instagram.com/RobinSamoraPR/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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A serial entrepreneur and a 35-year tech product management and innovation expert, our guest Jon Werner’s first startup story began in 2002 when he founded Bones in Motion, a mobile lifestyle services company that developed mobile phone applications and web services that monitored and tracked outdoor enthusiasts in real-time. He raised $2.7 million in angel funding to scale the business and he had the best of outcomes in 2009 when he sold the business to Adidas. Woo Hoo!

Jon spent over 9 years at Adidas as an Innovation Explorer, where he created and led the IoT apparel and footwear project using NFC to engage consumers.

In 2018 Jon and his family founded KOYA Innovations. KOYA is short for kindness on ya! KOYA pairs kindness and connection to create personalized messages between family and friends … anywhere in the world.

And yes, when I say Jon and his family, it's his wife Cherie, the Chief Kindness Officer, and their two Millennial daughters, Caryn - the creative director and Courtney, the marketing director.

John shares:

  • his fascinating pioneering background in technology
  • the roller coaster ride from launching a GPS mobile phone technology business in 2002 - waaay before smart phones!
  • the BEST Angel Investor Story EVER
  • his answer when asked by his family "Hey dad, do you have any dreams you want to do next?”

Please visit https://getkoya.com to learn more and follow KOYA via:
Twitter: https://twitter.com/givekoya
Instagram: https://www.instagram.com/givekoya/
Facebook: https://www.facebook.com/givekoya/
LinkedIn: https://www.linkedin.com/company/koya-innovations/

You can download the KOYA app on Apple: https://apps.apple.com/us/app/koya-make-someones-day/id1463530485?ls=1 and Android: https://play.google.com/store/apps/details?id=com.koya.android

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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A geek of all trades, our guest, Keisha Howard, has been a video game enthusiast since childhood. Growing up "geeky" resulted in her developing interests that were very different from her peers on Chicago's South Side.

With a degree in psychology and communications at DePaul University, Keisha acquired an understanding of consumer motivations that ultimately led her to real estate.

After a successful decade long career, Keisha's communications background and passion for business innovation led her to the Information Technology Industry, specifically social media, the video game industry and geek culture.

She quickly discovered that a considerable part of the industry's consumer and professional demographics were not being represented, so Keisha created Sugar Gamers – the new face of geek culture.

It began as a women's advocacy and networking group for consumers and professionals, but eventually blossomed into an organization that advocates for all demographics who are under served or not being represented at all.

Through Sugar Gamers, Keisha was able to monetize her interests in technology and connect people in the IT Community with other like-minded individuals, raising awareness of the under-representation of women in the Gaming Industry, and lobby to make sure corporations factor the needs of female consumers in their new offerings.

I found Keisha on Instagram and immediately vibed with her deep advocacy for women and minorities in tech and the gaming industries. She is the ultimate She-ro role model for geek goddesses.

Keisha shares:
•How the recession pushed her into entrepreneurship
•Her response when the SyFy channel told her “you’re not good enough.”
•Why she launched SugarGamers (it began with a post on Craig’s List!)
•Her advice for introverts to manage social media engagement
•The complex demographics found in the gaming industry
•Her deep knowledge of Virtual and Augmented Reality and how this medium is ideal for businesses to tell their story
•A new co-ed game called Tachyon – the first hybrid live-and-augmented arena sport
•Project VIOLACEA, a cyberpunk game where we all can imagine ourselves in a future where we can solve problems.
•Why tech and the gaming industry need to represent more women and minorities
•The BEST advice for managing the entrepreneurship roller coaster ride

Here are some of my favorite quotes from our delicious conversation:

"It's astounding to me that it's 2019, but I've met young women who come up to me and have said, "I never knew that there were black women in gaming." It's shocking."

"With visibility comes responsibility to people who are watching you because you're inspiring people. There's not that many of me in the video game industry. I realized that I really have to see this through and I can't give up because it gets hard sometimes."

"Even though Sugar Gamers started off as the all-female organization advocating for our representation in video games, it since evolved for everyone who has the mission to see diversity and inclusion and accessibility in the industry. So now, our team is comprised of all types of people from all walks of life who understand that this is a space and opportunity for all of us."

"That has been such a gratifying experience for me because I've always wanted to work in the video game industry and not only was I able to start my own company, but now I'm working with people on actual products. So it's not just me advocating, but it's me creating things or helping to create things as well. That's really exciting."

"One of the interesting things I've learned especially being immersed and engaged actively with gamers of all walks of life is that kids will find me, and they are so happy when I can validate their interest and their passion in gaming as an adult because back in the day when I was younger, adults would play Chutes and Ladders or Monopoly or play outside or go to the park or throw some balls, something a little bit more tacked out and tangible, but video games, what they mean to people has evolved so rapidly that it kind of missed the parents of today's gamers. So a lot of young kids don't have parents to game with and their parents aren't necessarily aware of how important video games can be as far as development goes, so they're more inclined to tell their child to not play than to sort of foster a conversation that would lend itself to that child being motivated to learn more about how that might be a career choice for them."

"It's fascinating times and it's something that we kind of -- I believe all of us really need to be paying attention to this space because the changes that are occurring are just so rapid and they're affecting Generation Z like no other because they live in the information age. They have grown up within the connectivity like being online. That is part of how they learn how to communicate, to connect now, and gaming is a huge part of how we learn. So to not pay more attention to what the video game industry is doing to our society both positive and negative is not in our best interest right now, which is why again, I'm so passionate about this space and I'm even more passionate about VR and AR because that's them to be the next evolution of how we engage with content. There's just so much here. There's so much to do and no matter what you're interested in whether it's music or storytelling or character design or fashion or whatever it is that you're interested in has a place in the tech industry and nowhere is that more apparent than video games."

"AR and VR are tools that could potentially solve huge problems in training, in healthcare, in learning. There's so much there and there's so much to discuss and that makes me excited because in a world where you know that you're going to have to deal with the challenge of what it means to navigate business as a woman or a person of color or from whatever marginalized demographic you might come from, if you're sitting on something good, you have a chance. Not all industries, in my opinion, give people that opportunity."

"Being an entrepreneur is also understanding teamwork and understanding how to ask for help because you don't know everything and sometimes you need that extra push for other people to see and value what you're doing."

"What social media did was offer a tool I could afford, and it allowed me access to all these people that had common interests. With a little bit of time and effort on a daily basis, I would reach out to people, and I would have little heartfelt notes about what I may have observed on their profile. It's astounding how much people appreciate when you're genuinely interested in their lives. It's not just shallow or superficial like, "I noticed that you like this. I think that's cool. I like this too," and building these authentic relationships using a digital medium."

"It's really compelling to me as a person from the demographic that is usually not represented. I can see the voids. I can see the gaps in what video game companies are missing, so it's like if this featured a woman or used different language or had this particular play option or came in this color, whatever, that would appeal to so many more people. How do I know this? Because I'm constantly talking to people about what they like in the video game industry."

"A lot of the developers and the creators in this space are brilliant, but it's sort of still a homogenous space. However, I see an opportunity in AR and VR as a medium to tell stories. Right now, more than ever as a society, we're interested in stories. We're interested in engaging in this deeper level. That leaves an opportunity for all of us, any of us that has a really good idea to think about how we can tell a story in a different way. It really allows a person to be empathetic to another because now, you're literally able to view the world through the lens of someone else's views."

Please follow Keisha everywhere she glows:
Twitter (Keisha): https://twitter.com/sugargamer
Twitter: https://twitter.com/SugarGamers
A Geek of All Trades: http://www.gokeisha.com/
Instagram: https://www.instagram.com/sugargamer/
Sugar Gamers: https://sugargamers.com/
BlazeBreakers (digital marketing agency: http://www.theblazebreakers.com/
LiveCGI: https://livecgi.com/
TachyonLeague: https://tachyonleague.com/

Here’s a link to the WBENC Certificate information I mentioned:
https://andelyons.com/work-with-ande/women-business-owners-get-wbenc-certified-now/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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A former CPA and Forensics Examiner, Jessica Lynch, founder of WishRoute, kept hearing people say “I wish.” I wish I were healthier, I wish I were stronger, I wish I were happier. She realized there was a “wish epidemic,” and when her research showed 92% of Americans fail to follow through with their goals, Jessica knew she had to find a way to help people realize their full potential.

Jessica shares:
•her first startup story at the age of 10 (Hamsters are involved!)
•how her brother’s diagnosis of juvenile diabetes led to her having a deep awareness of health and wellness
•how the constant crises management life of a forensics examiner prepared her for being a founder
•how low-tech customer-centric reiterations helped her build a successful text-messaged based, human powered tech company around constant customer feedback
•the important but time-consuming process of bringing on an aligned CTO
•how she manages feelings of isolation as a founder
•how entrepreneurship has enhanced her life.

A few fave quotes from our delicious conversation:

"I've learned there are a lot of different ways to be successful. There's rarely one right answer. So it's important to try something and see what happens, but also be willing to pivot quickly if you realize it's not the best thing for you."

"One of the ways I think I've evolved as a person is being willing to lean on others. It's hard to be vulnerable sometimes, but I've learned it's just so important for me to have really good support outside of Wish Route."

Here's the link to AngelList, where Jessica went to recruit her CTO and where I suggested you create a company profile: https://angel.co/

Please visit WishRoute here: https://www.wishroute.com/, follow their inspirational Instagram account here: https://www.instagram.com/wishroute/, and please connect with Jessica on LinkedIn here: https://www.linkedin.com/in/jessicallynch/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Vicki O’Neill, founder of KenKay Marketing, will help you sharpen your marketing, sales and strategy management skills, while she shares her own sensational startup journey.

Vicki’s passion for helping small and mid-size business leaders achieve success was the driving force to launching her business in 2011. What started out as a ‘side hustle’ to fulfill marketing requests for entrepreneurs and startups, Vicki turned into a full-time strategy and coaching business. That’s what we love about side hustles!

Vicki helps business owners who are stuck, who need help creating new business and revenue opportunities, and who struggle with too-much-to-get-done-and-not-enough-time. Oh yeah - I’m feeling the head nodding and hands raising here, right founders?

Vicki hosts the Connect the Dots podcast which focuses on Marketing and Sales related topics. It's all about making sure Marketing and Sales are aligned and in harmony!

I met Vicki on Instagram… her content is so outstanding and compelling… it was easy to align with her vibe… and I quickly followed her everywhere she glows.

Here's a favorite quote from our conversation:

"Marketing has a lot of different meanings, but essentially it’s creating messaging around your brand, in your why, in your purpose and getting that message out to your ideal target audience and allowing them to know what it is that you do, what you’re passionate about and ultimately how you can help them with their business.

It’s more than just a social media presence or creating blog posts. It’s really digging deeper into the core of the business and why it actually exists and then getting that out through these different platforms, whether through blog or social media posts."

Please subscribe to Vicki's podcast Connect the Dots here: http://www.connectthedotspodcast.com

... and please follow Vicki everywhere she glows on social media:

Website: https://www.vickioneill.com
LinkedIn: https://www.linkedin.com/in/vickioneill
Twitter: https://www.twitter.com/vickioneill
Instagram: https://www.instagram.com/vickioneill
YouTube: https://www.youtube.com/vickioneill
Facebook: https://www.facebook.com/vickioneillcom
Pinterest: https://www.pinterest.com/vickioneill

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Presentation Coach and Communications Consultant Christina Brennan, helps founders, professionals and companies figure out what they’re trying to say and how to say it well.

Through workshops, seminars, and 1:1 coaching, she builds messaging development, storytelling, and public speaking skills which equates to building deeper connections, landing more deals, and overall being a more impactful communicator.

Through her diverse background in marketing, advertising, sales, and journalism – ranging from large corporations like Microsoft to startups – Christina has established systems that help her understand how any audience best consumes information and how to create content that is useful and memorable.

Listeners - Christina is going to up your presentation game – especially for pitching your business to investors. She also shares terrific insights for solopreneurs launching a service-based business, and how she manages isolation.

Here's some actionable advice Christina shares during our delicious conversation:

"Begin with the end in mind. Who’s your audience? What’s your goal? And then how are they going to be able to relate to that goal? If you can start out with those three questions in mind, it’s going to help you craft that story.

In business, there’s different story archetypes, but my favorite one is the hero’s journey. You set the scene, identify that there’s some sort of problem, monster, your conflict. Then bam. Here’s the hero. Now, your hero might be your solution, your product. Even better if you can make the hero of the story your customer and your service or product is their weapon or tool.

Now what’s the new reality now that they’ve used this service or product and beat this monster, this problem... not just that they’ve solved the problem but what’s the new reality? Paint that picture. Why do I feel better now? How am I moving forward towards this new reality?"

Please take a moment to fill out Christina’s Survey:
https://forms.gle/zf9er3e1mg6RaN7t9

Please connect with Christina via:
LinkedIn: https://www.linkedin.com/in/brennanchristina/
Twitter: https://twitter.com/_CBrennan
Instagram: https://www.instagram.com/_CBrennan/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

If you have a startup story you’d like to share on the Startup Life Show podcast, please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"The odd thing about being a startup founder is it requires probably the broadest set of skills of almost any job out there. You need to know a little bit about marketing, operations, everything. Yet despite the fact that it has this huge requirement for different skill sets, it's one of the very few jobs on the planet that requires absolutely no prior experience.

You can't get a job in a restaurant as a waiter unless you waited someplace else. You can't get a job most places unless you have experience. Here we have a complex job with dozens of skills needed, and you can just wake up one day and go, I'm a founder. That's when the hard work starts."

I love this quote by our guest and fellow Startup Founder Coach Tony Clemendor!

Tony entered the startup ecosystem straight out of Harvard Business School and has loved startups ever since. For over 25 years, he's been a founder, an investor, an advisor, a mentor, a teacher, and now a founder coach who works primarily with early stage founders and first time CEOs.

Tony became a coach because during his early startups, he'd wished that he'd had frequent access to someone who could help him accelerate his startup education and reduce his "rookie mistakes".

Having learned the ropes, Tony is happily serving the next generation of founders.

Tony works and lives in the heart of Silicon Valley where in addition to coaching founders and volunteering as a mentor at WeWork Labs, Tony also serves as the Silicon Valley Chair for The Founders Network, a peer to peer support and networking group.

Tony shares actionable advice and a deep understanding of the Startup Founder's journey, including tips for:

  • what you need to know when presenting to investors
  • which investments will further the business vs. wasting money
  • why customer inertia is the most underestimated challenges facing a founder
  • aspirin vs. vitamin litmus test
  • understanding the difference between "end of the world events" and a not so bad problem
  • dissolving chokeholds on the business and the founder's mindset
  • managing isolation

Please connect with Tony via:
Website: http://getfoundercoaching.com
LinkedIn: https://www.linkedin.com/in/tclemendor/
Twitter: https://twitter.com/tclemendor

Please leave questions in the comment section or email me ande@andelyons.com.

If you have a startup story you’d like to share on the Startup Life Show podcast, please reach out to me via email – ande@andelyons.com.

To receive an alert whenever I post a new episode, please subscribe to the podcast on your favorite platform... Stitcher iTunes Spotify or Google Podcasts… and let’s connect on social media, too! @AndeLyons

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Priyanka Raha is helping families reimagine digital playtime and create Digital Citizens with her startup, PopSmartKids.

It all began when her young sons went from sharing their excitement from building legos or artwork masterpieces to becoming lost to the world while they watched something on their screens. There was no longer any shared interaction, and she had a difficult time getting their attention.

Sound familiar parents?

Priyanka has a deep love of technology and a distinguished career as a software engineer. But she didn't want to lose her children to the isolating world of screen time, so she took her passion for technology and her children’s future and launched PopSmartKids!

PopSmartKids provides parents with tools that will reduce the burden of them feeling guilty about handing over the tablet to their children. The platform ignites imagination through writing stories and creating art in a collaborative online experience. Through storyboards and art, kids can collaborate with their parents or their peers in a virtual playground, transforming their screen time from a black hole of nothingness to a meaningful, engaging, interactive adventure.

With PopSmartKids, Priyanka is driving the Mentoring-Over-Monitoring revolution and is committed to promoting Digital Citizenship and responsible online behavior. Every parents dream come true!

Priyanka shares her process from ideation to product market fit to implementation, including her brilliant idea for determining which developers to use. Anyone launching an online technology platform will benefit from her startup stories!

You can learn more about PopSmartKids via their website: https://popsmartkids.com/ and social media:
Facebook: https://www.facebook.com/popsmartkids
Twitter: https://twitter.com/popsmartkids
LinkedIn: https://www.linkedin.com/company/popsmartkids-educational-apps

You can connect with Priyanka via:
Facebook: https://www.facebook.com/priyanka.raha.9
Twitter: https://twitter.com/PriyankaRaha
LinkedIn: https://www.linkedin.com/in/priyankaraha/
Instagram: https://www.instagram.com/priyanka.raha.9/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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“Be an Asker, not a Guesser.”

A serial entrepreneur and startup adviser on a mission to change today's perception of millennial consumer behavior, Chino Lex is the founder and CEO of Keyring, the cable bundle of the subscription generation.

With savings from his carpet-cleaning job at the young age of 19, he decided to leave college one day after freshmen orientation to start and bootstrap his first company. It published over 180 iOS apps and over 50 reached Apple's Top Charts, amassing over 5 million downloads, resulting in an acquisition.

Chino’s advice for attracting top talent when you can’t pay “Google/Microsoft” salaries is impactful and valuable for startup founders.

Chino also goes deep into what his parents said when he dropped out of college during Freshman Orientation, how he found developers for his first few app companies, proving an app’s value proposition, finding startup support while living in a desert for startups, how the concept for Keyring came about, raising capital vs. bootstrapping, and a list of books that should be in every founders “to be read” pile.

Please connect with Chino via the following social media platforms…

LinkedIn: https://www.linkedin.com/in/itschinolex/
Instagram: https://www.instagram.com/keyringinc/
Website: https://joinkeyring.com/
… and be sure to sign up for Keyring’s launch announcement via Product Hunt here:
https://www.producthunt.com/upcoming/keyring-one-media-subscription-not-fifty

Here is the list of books Chino and I mention during our conversation:

The Hard Thing About Hard Things
Unsubscribe
The Obstacle is the Way
Trillion Dollar Coach
Drive
Subtle Art of Not Giving a $&%*

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Venture Capital, Angel Investors... or bootstrapping... MONEY is oxygen for a startup.

But how does a founder decide which oxygen mask is best for their business? I have some Andelicious Advice to help you choose the best funding option… and oxygen… for your startup.

When I’m gardening, driving into Boston, or doing household chores, I love tuning into podcasts.

The other day I had two back-to-back podcasts that got me thinking about the question – which oxygen does your business need to soar?

The first podcast I listened to was Masters of Scale with Reid Hoffman, co-founder of LinkedIn… and he was interviewing Ben Chestnut, the co-founder of MailChimp.

They were focusing on how MailChimp grew without any investment capital. They completely bootstrapped the business.

Throughout the interview, Reid was highlighting the importance of Venture Capital to provide rocket fuel for a company's growth. Given his podcast title, Masters of Scale, he clearly is all about scaling a business.

His final words of advice: "while I greatly admire the tenacity of Ben and everyone who bootstraps, my hope for each of you listening is that you give a thought to what investment might bring you: More speed. More support. And yes, more on-target advice."

After listening to Reid's episode with Ben, I popped up the next item on my listening queue – and it was Gary Vee. Who just happened to be chatting about the exact opposite tactic. Bootstrapping your business.

His adamant advice: Take the long road (like Mailchimp) and keep your company employee and customer centric.

Yes, it will take longer and yes, you will work harder and have missed opportunities due to learning cureve challenges. Let’s face it… Those who can't raise capital are forced to make money.

Which oxygen to choose is not an easy decision.

What I've seen and learned after 4 businesses of my own and mentoring clients is that too much capital can mask holes in your business. Founders don’t see problems surface soon enough, and they often over hire after receiving a cash infusion.

Being forced to keep operations lean results, IMHO, in digging deeper into creative solutions for tough problems; being more nimble and able to pivot faster; and it keeps the company culture on the employees and the customers, not the investors and their agenda to meet their portfolio’s ROI.

Here’s the scoop about VCs – they do a terrific job at raising big funds - $30-$100 million and more. Their customer are the investors in their fund. They need to keep their funders happy. So they become all about your business’ exit… via a sale or an IPO. That’s the only way they’re going to get their money back.

In addition, VCs will get more involved in your business. They will take at least one seat on your Board of Directors and you will find yourself working extra hard to meet their expectations.

I've raised VC capital - $8 million for our dot com… and we also turned down $14 million from Bear Stearns, may they rest in peace - and I've raised Angel capital - and I've used pure grit and a charming personality to bootstrap a business.

I’m a huge fan of bootstrapping and attracting aligned angel investors. They’re called Angels for a reason… but it’s up to you, the founder, to make sure they are aligned with your values and company’s mission. If you don’t feel a good vibe about the angel investor… WALK AWAY.

Capital intensive businesses are going to need capital investment. Life Science, Biomed, brick'n'mortar businesses need a long runway until their products are ready to go to market. Electronic consumer products are always in need of some kind of funding, often taking advantage of crowdfunding or an angel investor to build a bridge from prototype to manufacturing to distribution.

If you get a large order from a credit worthy company… a big box store or Microsoft for example… you can often find lending opportunities, provided the purchase order is from a credit worthy client. A factoring company will provide a line of credit up to 80% of the purchase order with a 3-4 point fee.

Jesse Genet, the founder of the packaging design company Lumi, shares that she used factoring and lines of credit with the bank to finance her company’s early stage business growth.

What are your thoughts? VC money to grow fast… Angel funding to bridge the gap between prototype and launch… or bootstrapping? I'd love to hear where you land re: which oxygen mask a startup founder should choose to grow their business.

Masters of Scale Podcast with Ben Chestnut, co-founder of MailChimp:
https://mastersofscale.com/ben-chestnut-the-case-for-bootstrapping/

Gary Vee: https://www.youtube.com/watch?v=KHIe1GgvqeQ&t=2262s

If you have a burning question, please leave it in the comment section… I always respond with my best advice and insights.

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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A serial entrepreneur focused on digital marketing and health media, our guest Kenny Kline shares the best startup stories from his wild, roller coaster entrepreneurial rides!

Kenny is the founder and Managing Director of JAKK Media, a niche media web company. From soup-to-nuts, JAKK Media does it all: content creation, digital marketing, video production, design, business development, and technical management. Collectively their sites and social profiles reach tens of millions of people each month.

What I love about JAKK Media is how passionate they are about creating niche content for curious audiences... while being a kindness focused team.

From a side hustle app to establishing a work culture focused on kindness, Kenny brings us a deeper awareness that can only be found on the startup founder journey.

We chat about digital marketing, content marketing, monetizing content, niche content, sponsored content... Kenny shares insights and advice he's learned from founding the "little content engine that could."

You can continue learning from Kenny by following him everywhere he glows:

Website: https://jakk.media
Kenny Twitter: https://twitter.com/ThisBeKenny
Kenny LinkedIn: https://www.linkedin.com/in/kennykline/
JAKK Media Twitter: https://twitter.com/JAKKMedia
JAKK Media YouTube: https://www.youtube.com/channel/UCkURmt-reaIIVTtH3kWr5Bw
Media Mindset Podcast: https://jakk.media/podcast/

Here's the mattress company Kenny mentions during our conversation:
Casper Mattress: https://casper.com/about/

Learn more about BarBend here: https://barbend.com/

My two favorite Kenny quotes from our conversation:

"We take our work seriously, but being kind and understanding and trying to make sure people have good lives and good work experiences is our top priority."

"For me, it's about taking intentional time. I do it in the morning and right before I go to bed. Just being grateful, reflecting on my life, not just work life, but spending time to think about and appreciate life. That's what pushes the stress out."

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Adam Mutschler, is an executive coach, the host of a terrific podcast called The Founder's Mind, he’s a mentor to startup founders through many wonderful organizations, including Backstage Capital, and he’s a new Dad!

Adam works with individuals, teams, and organizations to break through the barriers that slow them down and develop strategies, tactics, and practices to scale themselves as they scale their businesses.

Adam shares his best advice for dissolving chokeholds on a new business, especially when it’s the founder’s mindset.

This delicious conversation includes:

  • how Adam serves founders and senior executives
  • advice for founders on how to build out teams and evolve into a deeper leadership role
  • Adam's favorite founders, articles and podcasts... and how to challenge yourself after reading/listening to the advice by saying "How do I apply this, and how do I actually use it?"
  • the power of self awareness and delegating tasks that drain you

Please follow Adam everywhere he glows:

LinkedIn: https://www.linkedin.com/in/adammutschler/
Twitter: https://twitter.com/AdamMutschler
Instagram: https://www.instagram.com/adammutschler/

The Kedar Group:
https://kedargroup.com

The Founder's Mind:
https://thefoundersmind.com
https://www.instagram.com/thefoundersmind/
https://twitter.com/thefoundersmind

Here are the links to the articles and books we mention:
MailChimp bootstrap story: https://mastersofscale.com/
Daniel Pink book: https://www.danpink.com/books/free-agent-nation/
Ben Horowitz - the Hard Thing About Things: https://www.amazon.com/Hard-Thing-About-Things-Building-ebook/dp/B00DQ845EA
Bill Campbell, Trillion Dollar Coach: https://www.amazon.com/dp/B076ZHG3H3/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
The Road Less Stupid by Keith Cunningham: https://www.amazon.com/dp/B077NXPL4L/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Ethan Anthony, is the Founder & CEO of CrankChart, a communication platform designed to create alignment between decision makers and data professionals by leveraging behavioral psychology and machine learning/AI as supporting mechanisms.

Ethan can be best described as a self-taught man who is a voracious reader, and a highly motivated problem solver. He spent half of his adult life in the Far East, fully immersed in the Asian culture and language.

Currently finishing up his graduate degree at Harvard, Ethan is a published author of 3 technical books, has spent over 10 years serving the world with his technical visionary and problem solving brilliance, and is an authority of behavioral psychology and behavioral economics.

Ethan was an expert panelist at the monthly pitch event I co-host, Founders Live Boston, and it was a genuine pleasure to witness his excellent insights, generous guidance and authentic advice for the featured founders. I know you, too, will benefit from his wonderful wisdom.

Here's one of Ethan's favorite quotes - perfect for the Startup Founder:
"Only as high as I reach can I grow, only as far as I seek can I go, only as deep as I look can I see, only as much as I dream can I be."​ - Karen Ravn

Please connect with Ethan via:
LinkedIn: https://www.linkedin.com/in/uberdatageek/
Twitter: https://twitter.com/CrankChart
Facebook: https://www.facebook.com/CrankChart-431819220904095/
CrankChart: https://www.crankchart.com/

Here's the Organizational Alignment company Ethan mentioned, Minsilo: https://www.minsilo.com/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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I met our guest, Eva Adosoglou, at the monthly pitch event I co-host here in Boston – called Founders Live Boston. She was a featured founder at the event, and her ability to passionately, clearly, and concisely share her business model wow’d all of us… and I know she’ll wow you too!

Eva is the COO at Ntroduced, where she manages all the technical, operational, PR, marketing and fundraising efforts for this startup.

Ntroduced is a job introduction platform using artificial intelligence to directly introduce the right candidates to the right employers by providing insights that go far beyond what a resume or a job description can do.

Eva is originally from Greece and first moved to the US as a Fulbright Scholar to pursue her Masters in Business with a focus on Innovation and Technology.

Please connect with Eva via:
https://www.linkedin.com/in/evaadosoglou/
https://www.ntroduced.com/
https://www.facebook.com/Ntroduced/
https://twitter.com/ntroduced
https://www.instagram.com/ntroduced/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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“We should lean on our partners because we want to, not because we have to.” ~ Burju Perez

Our guest, Burju Perez, was born in Istanbul, raised in New York City, and now resides in Massachusetts.

She is a shoe designer and business owner, who ran a very successful Latin dance company and toured the entire world as a professional dancer, achieving many honors and awards, including “International Best Artist” and “International Best Instructor” in 2007 at the United Kingdom Salsa Congress.

While her dancing career proved to be rewarding, Burju’s desire to fully embrace her own fashion, style and art sense encouraged her to launch Burju Shoes in April 2009.

Burju Shoes brings a unique collection of stylish, yet highly functional and comfortable designer shoes to the everyday woman.

Made to be worn on and off the dance floor, Burju Shoes are distinguished by high-end construction, tailored patterns, brilliant colors, feminine designs, subtle, yet edgy details, and high-quality leather and vegan leathers. They are engineered so that comfort is the number one priority. Woo Hoo!

I had the good fortune to hear Burju speak live at a recent Entrepreneurship for All event and wowza! What a dynamo! She had us on our feet dancing and cheering ... moving and grooving... I love this female founder's delicious, contagious energy… and I know you will too!

Be sure to listen through to the end because Burju has a DELICIOUS DISCOUNT offer for Startup Life Show Listeners - Hooray!!

Please visit Burju Shoes here: http://www.burjushoes.com/
and follow Burju on:
Facebook: http://www.facebook.com/pages/Burju-Shoes/57175533779
Instagram: https://www.instagram.com/burjushoes/
Twitter: https://twitter.com/BurjuShoes
Pinterest: https://www.pinterest.com/burjushoes/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

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If you love pets, then you are going to LOVE our guest, Artur Sousa, founder of adopets, a platform designed to empower shelters and rescues to save more lives by reducing staff and volunteer's workload. Adopets offers a seamless adoption ecosystem that helps shelter and rescue partners operate more efficiently and focus on what really matters - saving more pets.

How wonderful is that?

Artur is a social entrepreneur with a mission to support other entrepreneurs in all their endeavors, working closely together to develop ventures that will impact the world in a powerful and positive way.

He is a proud winner of a United Nations MDG Award and Member of the Royal Academy of Arts & Music, located in Rio de Janeiro, Brazil. He has participated in several human rights initiatives and has been an activist for Hansen's disease eradication.

In addition, he is known as an enthusiastic theater professor and public speaker.

As Artur continues on his journey of social impact, he hopes to build on his achievements by using entrepreneurship to break the poverty cycle.

I had the good fortune to meet Artur several years ago while he was working at MassChallenge Headquarters in Boston… where I am a volunteer mentor… and we became instant friends. Like 100% Kindred Spirits!

Please follow Artur and Adopets here:

Website: https://www.adopets.org/
Twitter: https://twitter.com/adopetsus
Facebook: https://www.facebook.com/adopetsUS/
Instagram: https://www.instagram.com/adopets_us/
LinkedIn: https://www.linkedin.com/in/arturcsousa/ and https://www.linkedin.com/company/adopets/about/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Manufacturing challenges always come up. One of the things we've had to learn is how to figure out timing, because even though you'll get a time frame from one piece of the manufacturing puzzle, something else comes up that you hadn't anticipated or you did anticipate but then it went completely sideways."

Edward Madongorere is the CEO and co-founder of MOON Selfie, the smallest, most elegant mobile lighting solution for folks who want to live life in the best light.

A jack of many trades, Ed worked in Marketing at Comcast… Developed E-Learning programs and pioneered the video email marketing process at Cisco… and was a designer & project manager at Affectiva.

As a talented UX/UI design and cinematographer Ed founded Edemanté Design & Film, where he produced stunning ads and content for clients.

His work has appeared on CNN, Fox, CBS, MTV, NECN and more. With a magnetic personality and love for people, Ed is always encouraging others to pursue their dreams and overcome challenges, especially through his inspirational Instagram stories.

I had the good fortune to meet Ed at the monthly pitch event I co-host in Boston and became an instant fan of this extraordinary entrepreneur. His startup stories are inspirational and insightful, especially for those founders launching a consumer product.

Please follow Ed everywhere he "glows!"
Website: https://moonselfie.me/
Instagram: https://www.instagram.com/moonselfie/ and https://www.instagram.com/edemante/
Facebook: https://www.facebook.com/moonselfie
LinkedIn: https://www.linkedin.com/in/edemante/

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"In the beginning, you don't want to waste your time trying to raise money of any kind from investors that are not inherently, organically interested in either you or your industry vertical. You are not going to convert those people to you. You want to go out and find the people that are already excited either about you or about the problem space that you're in. It's like starting with a warm audience." ~ Melissa Withers, Managing Partner, RevUp Capital

Melissa Withers is an experienced fund manager and business builder who has overseen investments in over 100 companies.

She is currently a Founding Partner of RevUp Capital, a fund focused on B2B and B2C companies moving fast up a revenue-fueled growth curve.

She’s a mentor in residence at TechStars Boston and she’s a strong advocate for closing the diversity gap in early stage investing. Hooray!

Melissa's career began at Whitehead Institute for Biomedical Research at MIT, where she worked at the intersection of basic research, communications and public policy.

She was also co-founder and executive director of the Business Innovation Factory, an organization dedicated to the design and testing of new business models.

I had my first Melissa Withers experience several years ago when she was a featured speaker at a Startup Grind Boston Firechat… I ate up every delicious morsel she served, and I’ve been a devoted fan ever since.

Melissa has a unique ability to quickly cut through the startup BS and get down to the nitty gritty details of what’s really going on for a business.

I love her fierce advocacy for startup founders everywhere… and she is a pioneer role model for women in tech and for female funders.

Melissa shares candid stories from her early days as a woman in technology, advice for customer discovery, raising capital, and much more insights for the startup founder.

Please connect with Melissa on LinkedIn: https://www.linkedin.com/in/mwithers/ and Twitter: https://twitter.com/MizWithers, and hop onto RevUp Capital to learn more about this innovative funding resource: https://www.revupfund.com/.

Are you ready for startup mentoring or some delicious DIY advice for your new business? Then please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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"Maria, you are one of the most impressive people I’ve ever seen in the carpet here. I’m in!" ~ Lori Greiner, Shark Tank

I agree 100% with Lori; in fact, I said those same words while watching Maria Luna, the co-founder of BRAVO, pitch the Sharks. She was so outstanding, I had to hop on Twitter and share my awe and wonder! Click this link to read the Tweet: https://twitter.com/AndeLyons/status/957323290577694720

I was delighted to hear right back from Maria, and we’ve been online friends and fans ever since.

Maria is an energetic serial entrepreneur with over 22 years of experience in marketing and managing consumer and healthcare brands at Nabisco and other top companies. Maria excels at lean operations and is a firm believer that blockchain and cryptocurrency will disrupt many industries as we know them.

Her expertise in business planning, organic growth and building functional teams has kept her in demand from the United States to Central and South America.

Maria holds an MBA from the McCombs Business School at the University of Texas as well as a B.A. in Public Communications from the University of Puerto Rico, where she graduated magna cum laude. She is fluent in several languages, including English, Spanish, and Italian.

BRAVO is the easiest way to provide a cashless gratuity or payment to artists, service professional or any micro-merchant seamlessly from your mobile device by connecting users without exchanging information.

BRΛVO is transforming the way to pay with cryptocurrency. Making cryptocurrency seamless and mainstream by enhancing the user experience.

Be sure to go to 17 minutes in the podcast to hear Maria's REMARKABLE story about how BRAVO was chosen out of a thousand startups as the Wild Card company at the San Francisco Tech Stars annual pitch event. The Wild Card company wins the opportunity to pitch to the crowd... with only TWO HOURS to prepare!! Maria and her co-founder were just exhibiting at the event and were not prepared to pitch. This opportunity is what led to BRAVO's appearance on Shark Tank!! A perfect example of Luck = Opportunity + Preparation!!

It was pure deliciousness to finally speak with Maria after years of sharing life and business on social media. I know you'll enjoy the candor and insights from her startup journey.

Please visit BRAVO's website: trybravo.com, and follow BRAVO on the following platforms:
Twitter @Bravo_Pay
Instagram @bravo_pay
Facebook @bravopay
https://www.linkedin.com/in/mlunaceobravopay/

If you’re ready for startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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“Entrepreneurs have big ideas and big eyes!” I love this quote Diane Najm shares during our delicious conversation.

Diane is the founder and CEO of PhotoPad, and she has a sensational and inspirational startup story to share with you!

After practicing Social Work for over 20 years, Diane leaped into the entrepreneurial world to launch two tech platforms in the photo and digital content marketing space.

She launched her first product - PhotoPad – a consumer photo app on Facebook - in 2010 and then she launched PhotoPad for Business in 2016.

Diane is passionate about empowering women to succeed in business, and is consistently sharing the best advice, resources and connections everywhere she glows.

A past Director of Founder Institute, Diane is a leader and mentor in the Seattle startup community, where she regularly speaks about entrepreneurship and leadership. Diane serves on the Board of Directors to Women in Wireless and Women in Tech, and in 2018 she received two nominations for startup of the year and innovative product of the year. Congratulations Diane!

I met Diane years ago on Twitter and we’ve been cheering each other on ever since.

Please connect with Diane here:
LinkedIn: https://www.linkedin.com/in/dianenajm/
Facebook: https://www.linkedin.com/in/dianenajm/
Instagram: https://www.instagram.com/photopadforbusines/
Website: http://photopad.co (not .com)

If you’re ready for startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, Anne-Fleur Andrle, is the co-founder of Jack and Ferdi, a companion application that helps travelers identify what's most authentic about a destination while offering innovative ways to the user to give back to the local community.

This Bleisure App also provides data on opportunities to have a positive impact while on the road (run and walk itineraries, indigenous music, and curated local charities to give back to), while not forgetting the primary reason for the business trip...conducting business. The app also offers data on local business etiquette, learning opportunities, and great work/meeting spaces. This well-rounded app will help business travelers combine business and leisure travel and adopt the growing bleisure travel lifestyle.

Anne-Fleur graduated from UTC – a French University - as an engineer with a double major in biomechanics and scientific communication. She pursued her education at the State University of New York (SUNY) in Buffalo with a focus on cardiac regeneration and biomedical engineering. And she was the first woman to graduate from the Biomedical Engineering department of the Graduate School.

A Dual citizen of France and America, Anne-Fleur never misses an opportunity to explore the world - starting with her own neighborhood.

A newborn baby and a newborn business - this is an exciting startup story!

Please follow and connect with Anne-Fleur and her beautiful business Jack and Ferdi here:
Website: https://www.jackandferdi.com/
Twitter: @afandrle and @jackandferdi
LinkedIn: Anne-Fleur Andrle https://www.linkedin.com/in/anne-fleur-andrle/ and Jack and Ferdi https://www.linkedin.com/company/jack-n-ferdi/
Instagram: Jack and Ferdi https://www.instagram.com/jackandferdi/ and Anne-Fleur https://www.instagram.com/afandrle/
Facebook: https://www.facebook.com/jackandferdi/

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

Anne-Fleur Andrle Bio
French born and coming from Brittany, I am a bold female entrepreneur and living an extraordinary life. Extraordinary does not mean rich, luxurious or doing nothing but drinking mojitos on an exotic beach. In my book, extraordinary means daring to live life the way I intend to, which means being free and humble, ambitious and bold, respectful of my peers and environment as well as curious to learn anytime I have the opportunity.

I am convinced it is our responsibility as entrepreneurs to give back to our community and for social impact to be deeply rooted in the DNA of our enterprises. This is one of the reasons why we incorporated Jack and Ferdi as a PBC (Public Benefit Corporation).

I am a person of many passions and I believe their common themes are freedom and creation. What I truly love doing is traveling, being in, on or near the water, cooking, writing and reading (especially comics and graphic novels).

My passion for travel and discovery, and certainly my personal experience as a business traveler, lead me to cofound Jack and Ferdi in 2016. The goal of this one-of-a-kind mobile app was to close the cultural gap in business travel and to provide business travelers with a real tool to maintain work-life balance on the road. Closing the cultural gap on business travel was a problem I often faced during my own experiences.

Prior to this, I created the North American division of AMA XpertEye (a Ubisoft sister company), established it in Cambridge, MA and dedicated myself to its success as its Executive Director.

I graduated from UTC (France) as an engineer with a double major in Biomechanics and Scientific Communication. I continued my education at the State University of New York (SUNY) in Buffalo, NY with a focus on cardiac regeneration and biomedical engineering. I was the first woman to obtain a graduate degree from the Biomedical Engineering Department.

I worked in R&D in the field of regenerative medicine successively with both L’Oréal and INSERM (aka French NIH) in Paris before joining Olea Medical in Boston, where I worked as a Research and Applications Engineer on stroke and tumor imaging.

For several years, I hosted a radio show which I co-created "Les Echos de l’Innovation". Our objective was to publicize science to the greater public and debate about the latest innovations, their impact on society and to create a communication channel for experts from various horizons (from academics to Nobel Prize recipients). In parallel, I have been writing - both in French and in English - pretty much ever since I can remember. I wrote my first novel at age 8, and since then never really stopped. I have been an author for the website and magazine "French Quarter Mag", have had multiple blogs, and worked as a freelance editor, translator and voice-over artist.

Dual citizen (French and American), I never miss an opportunity to explore and particularly love being near, on or in the water – whether it is on a catamaran, with my snorkel or scuba gear. I love to explore the world - starting with my own neighborhood.

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Please meet Seattle Entrepreneur and Mompreneur Melissa Strawn. She is the founder and CEO of MyPeopleNow.com - a peer-to-peer marketplace for services and directory of freelancers and gig workers.

As a busy mom to five active boys, Melissa uses her own site daily and has incorporated many interesting features that aim to make the gig economy accessible to all.

Melissa blogs at FromWelfareToMillionaire.org and is on a mission to transform the social services system into one that encourages and supports efforts toward meaningful self-sufficiency.

How much do you love that mission?!

I met Melissa on LinkedIn through Nick Hughes, the Founder of the international platform Founders Live. She is a role model for how to engage, connect and create meaningful conversations online… I just love how she moves and grooves through comments and posts, bringing smiles and ah-ha moments everywhere she glows.

I’m so delighted Melissa is here to share her startup stories and her insights on what every newbie founder needs to know!

To learn more about Melissa's business, please visit: https://mypeoplenow.com/

Please connect with Melissa here:

https://www.linkedin.com/in/melissa-strawn/
https://mypeoplenow.com/aboutus
https://www.instagram.com/mypeoplenow/
https://twitter.com/mypeoplenow
https://www.facebook.com/MyPeopleNow/

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Hold onto your seats folks – you’re about to take a roller coaster ride with these two startup co-founders!

Our guests, Rajia Abdelaziz and Ray Hamilton, are the founders of invisaWear, a safety jewelry company that creates smart jewelry and accessories with advanced safety technology, allowing users to instantly alert friends, family, and police during an emergency.

Rajia and Ray didn’t set out to start a tech company. They met in their sophomore year in an engineering lab at UMass Lowell and became good friends. But due to a series of events in her senior year, Rajia realized there was a strong need for a stylish, smart jewelry with safety technology product and approached her pal Ray with her idea. He responded with the suggestion “Let’s do this as our senior year class project!” Three years later, invisaWear is a vibrant, online safety jewelry company.

Since starting the company, invisaWear has been featured in many newspapers, news stations and magazines, and Rajia and Ray were named one of the top ten startups to watch in the Boston area. Over the last 12 months they finalized product development and began shipping products. And the product is already saving lives!

I met these two remarkable founders in the fall of 2016, when invisaWear was a “newborn," and I had the good fortune to be assigned as their Coach and Mentor through the Entrepreneurship for All accelerator program, where I volunteer as a Mentor.

I’ve had a front row seat to invisaWear’s growth over the last 2 and a half years, watching in awe and wonder, the extraordinary effort and commitment Rajia and Ray have made to their startup.

They give new meaning to grace under fire; in fact, if you look up hustle in the dictionary, you’ll see their photos! They are the nicest people you will ever meet, and it is a sincere privilege and honor to call them friends.

No, it wasn’t all champagne and caviar moments.

Please click the play button to find out how these two college friends took their idea and turned into a viable, profitable business! Rajia and Ray share all their startup struggles and successes, including:

•Telling their parents “we’re starting our own business” while turning down job offers
•Finding mentors and attorneys
•Engineering a product safety technology into a stylish design
•Competing in pitch events
•Applying to … and participating in… free accelerator programs
•Bootstrapping to investor funding
•Identifying a target market and proving their value proposition
•Creating a prototype, testing and manufacturing the product
•Go-to-market strategy
•Shipping those first orders
•Meeting demand
•How entrepreneurship has enhanced their lives
•Savings lives with their product – a very special story

You will love Rajia and Ray, and you will benefit from the nail-biting moments along with the laugh-out-loud moments from their startup stories.

To purchase an invisaWear necklace, bracelet, keychain and matching accessories, please click here: https://www.invisawear.com/collections/, and be sure to sign up for their email while you’re there.

Please follow and connect with invisaWear on:

Facebook: https://www.facebook.com/invisaWear/
Instagram: https://www.instagram.com/invisawear/
Twitter: https://twitter.com/invisaWear
LinkedIin: https://www.linkedin.com/company/invisawear/about/
Website: https://www.invisawear.com/

Rajia Abdelaziz is the CEO of invisaWear and holds a dual degree in Electrical Engineering and Computer science from UMass Lowell. In the rare occasions when Rajia’s not working, she's usually watching movies or swimming.

Ray Hamilton, the CTO of invisaWear, graduated from UMass Lowell with a degree in electrical engineering. Ray is passionate about helping others and focuses on making a difference in society.

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Do you have a dream business you'd like to launch but don't know where to start? Our guest, Nichelle McCall Browne, shares her best launch and growth strategies for the Solopreneur and Online Entrepreneur.

Nichelle is a Startup Strategist, Venture-backed Tech Entrepreneur and Money Milestones Maven. She is the founder of Bold Startups, which provides courses and results-based coaching to help consultants, online and tech entrepreneurs hit six figures and secure funding, so they can be full-time, fully-funded, and financially-free. I love that outcome!

As a non-tech founder, Nichelle raised $500,000 within a year for her own software company, making her part of the .02% of black women founders in tech to raise venture capital. Bravo!

She has also managed two startup accelerators, where entrepreneurs have made over $3.6M in revenue within a few years. Woo hoo!

She’s been blessed to be featured by INC Magazine, FORTUNE, ESSENCE, GLAMOUR, Crain’s, Huffington Post, The White House, Black Enterprise, and SXSW (South by Southwest).

I found Nichelle on Twitter and now follow her everywhere she glows because I looooove how generous and spot on she is with her startup advice… and I know you will too!

Please email Nichelle at nichelle@nichellemcall.com to register for her Money Milestones: Three Steps to Building a Six-Figure Business.

If you email Nichelle at nichelle@nichellemccall.com and mention you heard her on the Startup Life podcast, she will also send you a free cheat sheet that talks about how she raised half a million a year and closed 160,000 in contracts in 90 days! Thank you Nichelle!

Please connect with Nichelle on:
LinkedIn: https://www.linkedin.com/in/nichelle-n-mccall/
Twitter: https://twitter.com/Nichelle_McCall
Facebook: https://www.facebook.com/nichelle.mccall.1

Are you ready for startup mentoring? Please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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How do you keep a dynamic startup team engaged, empowered and retained? Our guest, Aaron Levy, shares the best advice to keep turnover low under the stressful conditions of startup life!

Aaron is the Founder and CEO of Raise The Bar, a firm focused on helping companies address the problem of millennial turnover.

Aaron is an ICF Associate Certified Coach, a Thrive Global contributor, an 1871 mentor, the Co-Director of Startup Grind Chicago and a member of the Forbes Coaches Council.

He has educated, coached, and consulted over 7,000 business leaders, helping them to define goals, create action plans, and achieve sustained success.

Aaron is on a mission to transform the manager role by empowering each manager with the tools, skills, and training to be leaders of people who unlock the potential of their team.

Startup Founders who are on a very lean budget know how important it is to empower their teams and maximize the potential of their teams.

I’m so delighted Aaron’s here to help us create and retain dynamic teams!

All the links to connect with Aaron and Raise the Bar are below. I also included the link to his fabulous Forbes article.

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher, iTunes, Spotify or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥
Website: www.raisebar.co
Twitter: www.twitter.com/raisebaraaron
LinkedIn: www.linkedin.com/in/aelevy
Facebook: www.facebook.com/RaiseTheBarCo
Instagram: www.instagram.com/raisebar.co/
Forbes:www.forbes.com/sites/forbescoachescouncil/people/aaronlevy1/#3a1c1c3e652a
Medium: www.medium.com/@aaron_levy
https://www.forbes.com/sites/forbescoachescouncil/2019/02/14/why-listening-drives-motivation/#4efd85d4274a

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Is podcast marketing right for your business? How much does it cost, and is it hard to get started?

Our guest, Shannon Hernandez (also knows as The Shan Man) is a 19 year radio veteran with 18 of his years spent with Arizona rock station, 98 KUPD.

He's had the opportunity to interview some of the biggest names in the rock industry like Ivan Mood of Five Finger Death Punch, Phil Labonte of All That Remains… to Ben Anderson of Nothing More, David Ellefson of Megadeth and many more.

Shannon's biggest passion is helping content creators build podcasts that make a sonic impact for listeners through sound design, branding/imaging and storytelling.

He currently holds down his normal 7-midnight shift for 98 KUPD and produces podcasts like Carey Peña Reports and the Catalyst Conversations. You can also catch him on his YouTube channel and podcast, The Swing Shift Side Hustle.

I became a devoted fan of Shannon and his remarkable work in the world 5 years ago when I had a live video show on Google Hangouts. He has helped many of us podcasters and broadcasters succeed in creating compelling content.

With a warm, welcoming ability to share his deep knowledge and love of audio and visual content creation with folks … Shannon has built a huge following everywhere he glows.

He has been instrumental in my own success as a podcast and video host – and I know you’ll love his view of the world as much as I do!

Shannon shares the strategy and tactics needed to create and build a successful podcast, how a podcast can be your "pillar content" strategy, and how affordable this strategy is to build brand awareness.

Here is a fave quote from our conversation:

"A key fundamental strategy as a business owner is you have to take time to relax and you have to recharge because burning the candle at both ends doesn't give you results all of the time. In fact, it stifles you, so you have to learn that maybe taking that day off to go to the Spring Training game is good for you and your business.

Here is a link to the book Shannon mentioned, Extreme Ownership:
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/B015TM0RM4/

Here is a SlideShare for Gary Vee's Pillar Content Strategy:
https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

Here are the links to follow and connect with Shannon on Social Media:

YouTube: http://www.youtube.com/shannonhernandez
Facebook: http://www.facebook.com/theshanmanonline
Instagram: http://www.instagram.com/shannonjhernandez
Twitter: http:/www.twitter.com/theshanman
Website: http://www.theshanman.com

Free Downloads:
Essential Podcast Equipment Guide
http://www.theshanman.com/quickstart-guide-to-podcasting

Top 3 Tips To Monetize a Podcast
https://www.theshanman.com/6-clever-strategies-to-monetize-your-podcast

Paid Product Links - use the discount code Startup28 at checkout (thanks Shannon!!):
Podcast To-Do Checklist
http://www.theshanman.com/podcast-to-do-checklist-c

6 Clever Ways To Monetize Your Podcast
http://www.theshanman.com/Monetizing-Your-Podcast-EBook

Badass Podcasting (Edit Like A Pro)
https://www.theshanman.com/store/LPDmMcbs

Watch Shannon's sister, Wendy Hernandez on her YouTube Channel - Command the Courtroom:
https://www.youtube.com/channel/UC3v2tvsfJxXJSVs7GZedIeg/featured

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Why would a hard working Pediatrician launch a business? On this episode of the Startup Life Show Dr. April Inness shares the life-changing moment that compelled her to create eekMD!

This health tech startup is a series of experiential and immersive learning programs for elementary school age children that teaches them how to advocate for their own health and communicate with health care providers.

The healthcare setting is often intimidating and scary, and children need tools to effectively communicate their symptoms, ask questions of their healthcare providers, and feel empowered.

Dr. Inniss is a licensed pediatrician and researcher with expertise in creating and evaluating media products for young children.

I was curious… and perhaps you are too… why someone … who has devoted so much time and effort to her education in and practice of medicine… why would they start a business?! Wasn't medical school hard enough? I know… that is such a limiting belief I have, right?!

I am so delighted Dr. Inniss is here to blast through my limiting beliefs and share her amazing startup story with us!

A favorite quote from our conversation:

"I separate what I consider my God-given identity from my business. Because I think when you're working so hard and so intently on something that you start to kind of conflate the two. If my business fails, I am not a failure. The business is a big part of what I do, but it's fundamentally not who I am."

You can learn more via eekMD's website:
https://eekmd.com/

Please connect with Dr. Inniss via:

LinkedIn: https://www.linkedin.com/in/april-khadijah-inniss-md-msc-61a3b289/
Twitter: https://twitter.com/eekmdkids
Facebook: https://www.facebook.com/eekmdkids/
Instagram: https://www.instagram.com/eekmdkids/

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher, iTunes or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

Dr. April Inniss Bio:

Dr. Inniss is a licensed pediatrician and researcher with expertise in creating and evaluating media products for young children.

While completing a clinical research fellowship at the University of Michigan, she explored in depth how media can model, promote, and influence healthy behaviors in children.

This experience was enriched with an Internship at the Sesame Workshop’s Research and Evaluation Department, through a membership in the American Academy of Pediatrics Committee on Communications and Media, and from a presentation of her own children’s media research to a national academic audience.

Dr. Inniss received her BA from Brown University, her MD from the University of Massachusetts Medical School, and completed her residency in Pediatrics at the Floating Hospital for Children at Tufts Medical Center.

She rounded out her clinical and research training with a Masters in Social Work in Health Services Research from the University of Michigan as a Robert Wood Johnson Foundation Clinical Scholar.

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Music has always been our guest’s passion. Dalton Dellsperger, founder of the TownWave app, was an independent hip-hop artist, performing across the country and consistently putting out content, when he realized there was a problem.

There were zero platforms willing to help independent musicians succeed. Sure, you can upload your music to big platforms, but NO ONE provided a way for musicians to get their music in front of listeners that are near them and who they should be interacting with and reaching in order to increase that local buzz for their music.

Like many founders, Dalton decided to fix that problem and created TownWave, a social sound platform that allows for local musicians to reach new listeners nearby or in targeted regions.

Townwave’s goal is to level the playing field for musicians and help them grow their fan base organically. The app aims to empower musicians of all levels and allow them to develop a local buzz and eventually expand outwards.

Within the app, artists are able to upload music, target new listeners and use tools to better understand where their songs are doing well. TownWave even built a social network within the app to allow for immediate interaction between artists and the new listeners they reach.

Dalton’s role as the President and Founder is to recruit users, develop the brand, expand its local presence, manage social media, and run all live event production and promotion.

The TownWave app is available for free download on all mobile devices, in 5 countries: United States, Canada, United Kingdom, Australia and New Zealand.

Dalton currently resides in the live music capital of the world, Austin, Texas. You'll find him attending local showcases or hosting them and doing just about anything to help local musicians succeed.

I ran into Dalton at my favorite social media bar… Twitter… and am so delighted he agreed to share his startup stories with us. Bootstrapping, delivering on TownWave's brand promise, recruiting a talented CTO, creating customer experience, and managing his mindset - Dalton brings insights and action steps for founders of all industries.

Here is a favorite quote from our conversation:

I don't have any business experience in my family. I don't know anyone in my family who's a business owner or anything, so sometimes you don't realize that it's going to be a huge learning experience. To some, it may qualify as a loss, but you have to just treat every down or loss as a true learning experience and a stepping stone to getting to where you're supposed to be. I would rather fall on my face three or four times and know that it's getting me closer to that one break that's worth it. That's why baseball is my favorite sport. You strike out two out of three at bats and you hit a home run and you can win the World Series. No one will talk about the two strikeouts.

Please follow and cheer on Dalton and TownWave via the following social media platforms:

https://www.linkedin.com/in/dalton-dellsperger-04740bb4/
https://www.youtube.com/channel/UCWuYy7K_EsYiOZeVRn0I9dQ
https://www.instagram.com/townwave/
https://twitter.com/townwave
https://www.facebook.com/TownWave/

If you are a musician/band/local artist ... or know one... who would like to organically expand your sound and reach new audiences, please visit: https://townwave.com/.

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Our guest, seasoned Tech Startup Founder and Angel Investor Igor Belagorundsky, is all about startups. As his bio on Angel.co reads: Founder of startups. Developer for startups. Adviser for startups. Investor in startups. Excited about startups. I love it!

I first met Igor at a local monthly startup pitch event called Startupalooza. He’s a judge for this event, and I had to dial up my smarty pants decoder ring to tap into his brilliant ability to quickly zoom in on a startup’s business model and ask relevant, highly valuable questions of the Founder(s).

A technical, hands-on professional with over 20 years of experience in technology based businesses, Igor is a serial entrepreneur having most recently scaled Erecruit from a team of 3 to over 120, through several rounds of investments and to a successful sale for $62.8 million dollars. Woo Hoo!

Active in the Boston startup scene as a founder, adviser, pitch competition judge and angel investor, Igor generously adds value everywhere he glows.

He’s a confident full stack enterprise architect in several technology ecosystems, a trusted leader and mentor of professional services and R&D teams in multiple time zones and industries; he’s a big believer in smart and transparent teams, open communication across the entire organization, and leadership by example.

He also just launched a new platform, FastCTO – a network of CTOs with decades of experience as actual CTOs and other C-level executives.

And when he’s not sharing his genius with the world, Igor is an avid skier, a slow runner, a decent hiker and a doting dad.

I am so delighted Igor is here to share his startup stories and advice - I know you'll hear just what you need for your startup. Here are a few quotes from our conversation:

"Your value proposition doesn't matter because you're going to pivot a dozen times before you make money. Whatever you think your value proposition is, unless it's a very specific service-oriented business or something like that, it's going to change. Your revenue streams are going to change. Everything is going to change."

"The obvious things investors look for in your deck is you have to prove that you have a well-defined problem that addresses a sufficiently large population, that your company and/or products can solve to some reasonable degree with a team that could prove that they can execute and grow the company and make money doing it in a reasonable amount of time which for an angel means three to five years max, with an exit strategy that can make investors money, where the funding you're asking for is the only thing that stands in the way."

You can connect with Igor via:

igor@fastcto.com
https://www.instagram.com/lookattheigor/
https://www.linkedin.com/in/igorbelagorudsky/
https://www.youtube.com/channel/UCwPlH1g1VlvVp2F9I2wfLTw
https://twitter.com/TweetAtFastCTO
http://fastcto.com

Igor provided us with a lot of information to think about – how will his advice help you and your startup? Please leave a comment or reach out on social media – your shared experience helps other founders grow and learn - thank you!

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker Stitcher or Google Podcasts… and let’s connect on social media!

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Did you know 90% of our senior population wants to age at home? Our guest, Meetcaregivers Founder Florence Furaha, has made the process easier, safer and 50% more affordable than traditional services - and she doesn't have a tech background!

With years of experience as a caregiver, and after earning her MBA at Babson College, Florence saw a problem in the caregiver space and founded Meetcaregivers, a Massachusetts based platform using online and video technology to help families safely find and connect with qualified caregivers.

Families can go to the website and watch one to three-minute videos of caregivers in their area talking about their experience, skills, background, and availability. These videos help families get to know the caregivers before scheduling interviews.

Meetcaregivers is easier and safer than job boards such as Craigslist and Care.com. It pre-screens the caregivers and handles payments and insurance, so families never have to worry. How wonderful is that?

I saw Florence pitch Meetcaregivers at a recent pitch contest here in Boston, and I knew you would benefit from hearing her startup insights and stories – I’m so delighted she said yes when I asked her to join me for a conversation, and I know you'll love her startup story.

Funding, scaling, finding a CTO and managing her mindset, Florence shares the best insights for all founders who are launching, branding and building a business.

Meetcaregivers' mission and vision is beautifully summarized in this comment from Florence:

"According to Triple A and almost every senior that I've talked to, 90% of seniors want to age at home. They really don't want to be moving to a nursing home or an assisted living facility, so it's very important for us as a society to keep them there because that's where they want to be, and then just make it possible for them to age there in the safest way possible."

Thank you for tuning in to this episode of the Startup Life Show! Please follow and connect with Florence via the links below.

If you need startup mentoring – please visit my website, http://andelyons.com, where you’ll find all the ways I can add value to your startup journey: strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners. I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

Until next time, stay focused, stay strong, and remember - you've got this!

Ande ♥

https://www.linkedin.com/in/florencefuraha/
https://meetcaregivers.com/
https://twitter.com/Meetcaregivers
https://www.facebook.com/Meetcaregivers/

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How does an architect become a fashion designer and create a fashion brand business? Our guest, Cecile Thieulin, shares her deep insights for launching a fashion brand, even when you've never stepped foot into the fashion industry.

From fundraising to design decisions to manufacturing options - Cecile brings strategies and tactics for building a fashion brand. Her startup stories and advice will also resonate with business owners across all industries and with those who are dreaming of launching their own business.

Cecile Thieulin was born in France, grew-up in Paris, studied in Barcelona and worked in New-Delhi, London and New-York before she settled in between Paris and Boston… where she works today.

Because Cecile has always had a fascination for geometry, light and shadows, shape and spaces, cities and history, she chose to study architecture.

In 2006, she started her own architectural business and, along the way … when she was looking for specific clothes she couldn’t find, she did what many women do. She decided to learn sewing and created her first pieces.

When Cecile moved to Boston in 2016 she was inspired by the incredible energy of the city, and decided to launch a creative new space for fashion.

Cecile’s fashion brand is called Simone Simon, based upon having seeing a movie with the actress Simone Simon wearing a spectacular striped shirt. Cecile was so inspired, she decided to play with stripes and lines (geometry) on the woman’s body to enhance body curves.

Today Cecile approaches fashion like she would construction of a home or building, and uses her technical background to optimize the apparel fabrication process from creation, to prototyping, to manufacturing.

You will love this fascinating startup story! Please follow Cecile and her journey here:

http://simonesimon.fr/
https://www.instagram.com/simonesimoncollection/
https://www.facebook.com/SimoneSimonParis/
https://twitter.com/simone_s_paris
https://www.pinterest.com/simone_simon_fr/
https://www.linkedin.com/company/simone-simon-paris/

If you need startup mentoring – please visit my website, http://andelyons.com where you’ll find all the ways I can add value to your startup journey – strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you through whatever you’re going through – so please don’t hesitate to reach out.

Thank you for tuning in and remember - you've got this Startup Founder!

Ande ♥

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Are you thinking about hitting the streets and serving up some tasty treats? It's an excellent decision given the food truck industry has a huge 7.9% annual growth rate for the past 5 years, has a low start-up cost of approximately $50,000 to $100,000, with expected annual revenue of $250,000 to $500,000!

Bob Cuesta, Founder of the Empanada Dada Cuban Food Truck, shares his best advice to help you launch, brand and build a successful food truck business.

In May of 2017 Bob left Corporate America and launched the Empanada Dada food truck. It’s based out of Lowell, MA and can be found at local farmer's markets, fairs, corporate venues, and festivals around Eastern MA and Southern NH.

Bob goes deep into every aspect of the food truck business - from build out to customer experience - he covers all the nitty gritty details from his own food truck founder journey.

If you’d like to learn how to provide an outstanding social media customer experience, please follow Bob on Instagram, Facebook and LinkedIn – the way he brands his business and keeps the customer connection happening on all 3 platforms is amazing. Links to his social media accounts are below.

Bob shared two pieces of advice that are significant for ALL startup founders.

“You can have a great product, the best product in the world. Your food could be so tasty, but how do those customers leave you after their purchase? What was that interaction like? For me, I really believe 40% of it might be the food, but 60% is really about how you represent to your community and how customers feel when they do business with you.”

Bob said he always makes sure his customers are satisfied, they're getting a top-notch product, but he also makes sure he has made a meaningful connection with them.

We all need to remember that with our customers and clients right?

Bob also shared an important aspect about the entrepreneurial journey.

He came from 20 years being in a call center surrounded by people ten hours a day. Now, he’s a little bit lonely. That's how it is. Being an entrepreneur, you're wearing 15 different hats, so while he may service 200 customers, the conversation is usually "What would you like?" and "Here's your change."

You're not really talking about your day, so having a support structure is so important. Bob says at home, if you don't have the support of your spouse, your kids, it's going to be really, really difficult for this startup experience to be successful. You need to have that backbone support and that really starts with home.

And yes, he said having a mentor is equally important. :-D

I met Bob at EforAll, a 12-month, non-profit accelerator program in the Greater Boston area. I was his mentor/coach, and it was my sincere pleasure and honor to watch this founder launch, brand and build his successful food truck business.

If you have any questions for Bob and me or would like to continue the conversation … please leave a comment below … we’d love to hear from you!

If you need startup mentoring – please visit my website, andelyons.com where you’ll find all the ways I can add value to your startup journey – strategy calls, pitch deck and one page business snapshot coaching, WBENC application support for women business owners - I’d be honored to mentor you– so please don’t hesitate to reach out.

If you’d like to receive an alert whenever I post a new episode, please follow me on Spreaker, Stitcher and Google Play… and let’s connect on social media, too!

Until next time, stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

Empanada Dada's Social Media Links and Website Link:

https://www.facebook.com/EmpanadaDada/
https://www.instagram.com/empanadadada/
https://www.linkedin.com/in/robert-cuesta/
https://www.empanadadada.com/

Please visit EforAll here: http://eforall.org

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Are you wondering which marketing tactics and resources to use with your limited time and marketing budget? Our guest, Growth Marketer, Educator and Founder Shamir Ozery shares his best startup marketing advice.

Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources.

Shamir taught Entrepreneurial Marketing at the University of Michigan’s Center For Entrepreneurship, and continues to share his marketing brilliance with the startup community here in Boston.

With extensive international agency experience, and working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.

I randomly met Shamir on Twitter, as one does when hanging out at the Twitter bar, when he shared an extraordinary startup marketing slide presentation. Shamir knows that marketing can be especially challenging for startups and early stage companies with limited resources and time.

Which is why I’m so thrilled he’s here to share his best startup marketing insights and guidance, including:

  • the 50/50 rule
  • 4 steps for Founders to get traction
  • beware of Vanity Metrics
  • Bull's Eye Traction Strategy
  • Minimum Viable Campaigns
  • Online Advertising, SEO, Email Marketing

Here's the link for the Marketing Technology Landscape Supergraphic (2018):
https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/

Please connect with Shamir on:
LinkedIn: https://www.linkedin.com/in/shamirozery/
Twitter: https://twitter.com/Ozery
Blog: http://shamirozery.com/
Sivenso: http://www.sivenso.com/

You can purchase my Pitch Deck Template here:
http://andelyons.com/powerful-pitch-deck-investors/
Be sure to use STARTUPLIFE at checkout to receive a 20% discount.

Until next time dear Listeners - stay strong, stay focused – and remember - you’ve got this – Cheers!

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Known to many as Mr. Persuasion, our guest, Jeff Tippett, is the founder of Targeted Persuasion, an award-winning public affairs and communications firm. Jeff shares how Startup Founders can use persuasive communication to capture, connect and convince customers, investors, team members, vendors and advisers.

Founders don't need to think they're trying to make somebody else do something or that they have to try to sell someone. He explains founders are showing leadership, sharing their vision for a better future, a better outcome. When we truly believe we are meeting our customer's needs, it sets our minds free to be out there, to run, wide open and it becomes effortless to help persuade our clients and customers.

Jeff shares his three C's for persuasive communication: Capture, Connect, Convince. How do we capture the audience's attention? How do we connect with our audience? How do we convince them to take action?

You will learn how to apply the three C’s to grow your business … to help increase revenue, build brand awareness, acquire and retain customers.

Jeff's book, Unleashing Your Superpower, was just released on Amazon - click this link to grab a copy: http://jefftippett.co/FyKBYS.

Here's the link to BlinkList: https://www.blinkist.com/ - where you can read/listen to more books in less time.

Please visit Jeff at http://jefftippett.com and follow him on:

Twitter: https://twitter.com/JeffTippett
Facebook: https://www.facebook.com/JeffTippettSpeaker/
LinkedIn: https://www.linkedin.com/in/jefftippett/
YouTube: https://www.youtube.com/user/jeffincary#

If you’re ready to raise capital and need a plug’n’play pitch deck template to wow potential investors, I have the perfect Pitch Deck Template for you. It will save you weeks of time, lower your anxiety and increase your odds of success. You can learn more via the following link, and be sure to use the discount code STARTUPLIFE to receive 20% off. Here's the link: http://andelyons.com/powerful-pitch-deck-investors/

Until next time, stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥

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Social Media and Brand Strategist Dede Watson has been a really good online friend of mine for over 8 years. She was one of the first people I met on Twitter in 2011 … when I was a newbie social media user… as a business owner… stumbling along, trying to figure things out. Dede was a warm, welcoming light in a vast, confusing landscape.

Dede is the Founder of Turn It Social, where she provides social media marketing services to personal brands … as well as small to mid-sized companies … helping them build their businesses with fresh, creative social media strategies.

She is recognized as one of the top social media influencers in the world and listed as an exclusive FORBES Top 50 Social Media Power Influencer.

Dede is also responsible for my own special brand: Andelicious! That’s right – it was on Twitter she began calling me Andelicious… and of course, I call HER Dedelicious!

I am so delighted Dede is here to share her best Instagram Growth Hacking tips and social media strategies for startup founders, along with her own personal startup insights and stories.

Favorite Quote:
"Instagram, to me, is a very social place. With social media, and I tell my clients this, just posting something, you can have the best content, you can have the best captions, you can have great hashtags but if you don't communicate with your audience and if you don't hit their emotional points and their pain points and identify with them, then they're just going to look at your pictures and they're going to move on. It's just a post. It's nothing special. You have to let people know that you care about them."

LINKS:

http://dedewatson.com
https://twitter.com/dede_watson
https://www.instagram.com/dede_watson/
https://www.facebook.com/turnitsocial/
https://www.linkedin.com/in/dedewatson/
https://courses.dedewatson.com/courses/hashtag-like-a-pro-how-to-get-paying-customer-with-a-targeted-hashtag-strategy
https://courses.dedewatson.com/courses/instagram-growth-hacking

Dede's fave digital planning app: https://www.planoly.com/

You can purchase my Pitch Deck Template here:
http://andelyons.com/powerful-pitch-deck-investors/
Be sure to use STARTUPLIFE at checkout to receive a 20% discount.

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Author, serial entrepreneur, angel investor and mentor Will Herman shares his best startup stories, lessons, insights and advice to help founders build a successful and sustainable business.

Will co-authored The Startup Playbook, based on his and co-author Rajat Bhargava's entrepreneurial journeys. They have started over a dozen high-tech software companies, raised over $500 million in investment capital, acquired over thirty-five companies, had three of their startups go public, sold six of them, and made billions of dollars for shareholders. They’ve also advised and mentored over two hundred companies.

You will find so much valuable and actionable advice in this episode - I'm excited to hear how Will's insights helped you and your startup!

You can grab a copy of The Startup Playbook here: https://startup-playbook.com/ and follow Will on Twitter here: https://twitter.com/FounderBook.

Here's the link to CB Insights: https://www.cbinsights.com/.

You can purchase my Pitch Deck Template here:
http://andelyons.com/powerful-pitch-deck-investors/

Be sure to use STARTUPLIFE at checkout to receive a 20% discount.

Until next time dear Listeners - stay strong, stay focused – and remember - you’ve got this – Cheers!

Will Herman is an entrepreneur, active angel investor, corporate director, startup mentor and author of The Startup Playbook. He was previously a serial entrepreneur, having started and managed five venture-backed companies, resulting in two IPOs and two corporate sales. In a series
of transactions, including multiple IPOs, acquisitions and management buyouts, Will created almost $4B in value for his investors. Will is currently a fund advisor at the venture capital firm, Bolt, a mentor at TechStars and is a frequent speaker at startup accelerators.
As an angel investor, Will has invested in over 70 startups and actively advises ten of those companies. He sits on the boards of Jumpcloud and Concrete Sensors. He lives and works mostly in the Boston area.

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You will love this delicious conversation with Laura Mignott, CEO and Founder of DFlash, a New York-based, experience communications agency!

While attending the Chole Capital Boston Women Investors Forum a few weeks ago, I was so impressed by how well this extraordinary event was run and produced, I asked Chloe Capital’s partner, Kate Cartini, "who made this amazing event happen?!"

She pointed across the room to a glowing powerhouse of a woman and said: Laura Mignott.

DFlash creates high impact brand experiences for Fortune 500s like Samsung, Netflix, Amazon, Bose to tech companies, non-profits and trade associations. DFlash creates experiences that make people feel welcome from pop-ups, private dinners, product launches, guerilla stunts to multi-city tours.

Laura shares how her business idea happened “by accident” in 2010. She and her co-founder were not happy with the current networking experiences in NYC, so they started their own networking events! They built events they would want to go to - always remembering that if you made a space welcoming, whether you're 18 or 94, folks would feel welcome in their space. That's been the core value from the very beginning and through every one of the 400 plus events since they launched.

An introvert at heart Laura shares how networking was a struggle for her. However, she knew it was network or starve, and sure enough - these consistent, warm and welcoming local networking events helped her build long-term client relationships with Fortune 500 companies. Through these events, Laura built trust with these large clients – a key ingredient for a successful relationship marketing campaign.

Throughout our conversation, Laura shares actionable advice to help you use relationship marketing to build a local, national and international presence for your startup.

If you’re ready to have the best event ever, please visit DFlash’s website to learn more about this amazing event planning and production company. Please connect with Laura on LinkedIn and follow DFlash on Twitter, Facebook and Instagram (see all the links below).

http://dflash.co
https://www.linkedin.com/in/lauramignott/
https://twitter.com/dflashnyc
https://www.facebook.com/DFlash01/
https://www.instagram.com/dflashnyc/

You can purchase my Pitch Deck Template here:
http://andelyons.com/powerful-pitch-deck-investors/

Be sure to use STARTUPLIFE at checkout to receive a 20% discount.

Until next time dear Listeners- stay strong, stay focused – and remember - you’ve got this – Cheers!

Laura Mignott, CEO and Founder of dflash, a New York-based, experience communications agency. DFlash creates high impact brand experiences for Fortune 500s like Samsung, Netflix, Amazon, Bose to tech companies, non-profits and trade associations. DFlash creates experiences that make people feel welcome from pop-ups, private dinners, product launches, guerilla stunts to multi-city tours.

Over a decade of advertising and marketing experience has brought Laura many valuable lessons, which she passes on to next generation of entrepreneurs as a leadership council member for the Young Women’s Leadership Network. Laura is also deeply committed to helping more women of color get on panels and speaking gigs. Laura holds a BA in History from New York University and an MBA from Keller Graduate School of Management. Laura lives in NYC and is always on the hunt for the next great cocktail bar. Clink Clink to that mission!

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Please meet Customer Experience expert, Steve Pappas! On this episode you'll learn:

•Why Steve had no choice but to become an entrepreneur!
•The origins of Customer Experience
•The difference between Customer Service and Customer Experience
•How today’s companies are staying competitive using Customer Experience
•How to differentiate your product/service to the level of being so memorable the customer will have no problem in recommending you to everyone they know!
•Advice for founders who choke when it comes to “selling” their product/service – how to embrace the hustle hurdle!
•Why building your Trusted Advisor role will increase sales and give you a competitive edge.
•Steve’s outstanding advice for inspiring and retaining employees is pure gold for any Founder.
•How to stay nimble and flexible while implementing systems and procedures into your scaling business.
•Steve’s “outside in” approach to running a business and driving a business.

You can connect with Steve on LinkedIn here: https://www.linkedin.com/in/sxpappas/ and feel free to reach out to Steve via email here: spappas@panviva.com.

Powerful Pitch Deck Template - for when you only have 3-5 minutes to pitch your business - here's the link and be sure to use the discount code STARTUPLIFE at check out:
https://selz.co/VkRb7xpUr

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Steve's fabulous advice.

Ande ♥

Steve Pappas:

Steve has built a career transforming customer experiences. By taking a 360-degree view of the customer, Steve makes sure each employee has the actionable knowledge necessary to make better decisions and serve customers in a way that increases loyalty, referrals, sales and satisfaction.

Currently Steve is Senior Vice President and Head of North American Operation for
Panviva, an omnichannel knowledge cloud company, where he consults with hundreds of companies annually on their Customer experience strategies. Industry associations, publications, and Fortune 500 companies invite him to speak and write about CX best practices.

Yes, Steve has a macro view of the customer experience. But he’s also a successful entrepreneur in his own right! Steve has built and sold six companies. Each company has held to the mantra of “the customer is at the center of the universe.”

When he’s not driving Customer experience strategies, Steve plays the guitar and mentors young entrepreneurs. He lives right up the road up the road from in New Hampshire with his wife and sons.

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An engineer from Colombia who moved to the USA 15 years ago and earned her MBA at Babson College, Angela Sanchez would constantly get compliments from the jewelry she purchased in Columbia.

An idea sprang up and, given her deep commitment to social responsibility, Angela quickly realized she could launch a business that would not only generate employment for artisans in Latin America, who have no chance of securing employment in the mainstream labor market in their countries, but also support women entrepreneurs in the United States.

Highlights from this delicious conversation:

•How Angela proved her value proposition and customer segment in the crowded jewelry space – you’ll love her tactics and market survey questions!

•How the Babson WIN Lab Accelerator Program propelled her business forward

•Advice for overcoming the Founder “sales hustle syndrome”

•Online sales vs. Wholesale – Angela shares surprising data results

•Angela’s Entrepreneur Magazine “Elevator Pitch” experience -> https://artyfactos.com/blogs/artyfactos-in-media/article

•Artyfactos’ growth strategy

You can learn more about Artyfactos’ GORGEOUS jewelry line and it’s commitment to socially and environmentally responsible jewelry at https://artyfactos.com/. Please connect with Angela on LinkedIn https://www.linkedin.com/in/angela-sanchez-433a89b/ and follow Artyfactos on Facebook (https://www.facebook.com/Artyfactos/) and Instagram (https://www.instagram.com/artyfactos/).

Here’s the link for Female Founders to get certified through WBENC:
http://andelyons.com/work-with-ande/women-business-owners-get-wbenc-certified-now/

If you’re ready to raise capital or enter a pitch contest and need a plug’n’play pitch deck template to wow potential investors, I urge you to purchase my powerful pitch deck template. Please click this link to learn more: http://andelyons.com/powerful-pitch-deck-investors/. Be sure to use the discount code STARTUPLIFE to receive 20% off.

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Angela’s fabulous insights advice.

Ande ♥

Artyfactos is an eco-exotic, statement jewelry business that features handwoven designs by entrepreneurial moms in Latin America. Our products are 100% recycled, made with all natural materials such us orange peel, cantaloupe seeds, coffee beans and vegetal ivory (Tagua). Our jewelry is completely customizable and with an amazing natural aroma that enhances customer's experience.

We provide sustainable economic opportunities for these single moms by creating a viable marketplace for their products. We also offer tools for their workshops to develop their infrastructure and build business capacity.

By using natural and recycled materials we contribute to minimizing environmental impact. Every year 15 million tons of orange peel and unused seeds are eliminated by burning - generating greenhouse gases, or dumping into landfields where the oil from rotting peels percolates into the soil harming plant life.

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Please meet Nate Hirsch, Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in eCommerce, digital marketing, web development, and much more.

Nate shares his best startup insights and stories – and his deep knowledge of remote hiring, ecommerce and bootstrapping.

Highlights from this delicious conversation:

•Nate’s Big Hairy Problem, how he solved it, and what he learned: one of the most important parts of problem solving is putting steps in place so that the same thing doesn't happen again.

•How many times do you hire someone with a good resume, and it just doesn't work out? Nate shares how they vet the best freelancers at FreeeUp – and it’s not an algorithm!!

•How Nate bootstrapped his businesses: I’m a big proponent of making hires and really investing back into people in order to grow the business and reinvesting revenue that comes in.

•Nate’s best tips for getting off the ground without dumping a ton of money in marketing (you will LOVE his advice!!)

•How to create the right ecommerce mix for your business – Amazon or Shopify or both – Nate digs into awesome ecommerce strategies!

•Why building great relationships and focusing on the customer is key to growing your business.

•Fave Quote: You must believe in yourself and keep a straight eye… where you're only looking forward and not looking at the sides and hearing what people think about you. Being an entrepreneur is not the place to care what people think.

Here’s a terrific offer to Startup Life Listeners from Nate:

“Please visit FreeeUp (https://freeeup.com/) - my calendar is right at the top if anyone wants to meet with me and talk about their business and how we can help. If you create a free client account, mention this podcast, get a $25 credit to try us out. If you're looking to be a freelancer, definitely apply in the site and check out the FreeeUp blog (https://freeeup.com/blog/) and the FreeeUp YouTube channel (https://www.youtube.com/channel/UCqoq7EGvwLQXgiYuIG8_iMg) for a lot of great hiring content.”

Please connect with Nate on LinkedIn and follow FreeeUp on Twitter and Facebook.

If you’re ready to raise capital or enter a pitch contest and need a plug’n’play pitch deck template to wow potential investors, I urge you to purchase my powerful pitch deck template. You can find it on my website or https://selz.co/VkRb7xpUr. Be sure to use the discount code STARTUPLIFE to receive 20% off.

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Nate’s fabulous advice.

Ande ♥

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At the age of 19, college student Vlad Mkrtumyan launched his first startup, where he learned how to hustle, build relationships, and embrace solving problems. His 2nd startup gave him an even deeper knowledge of how to be a better founder and business owner. Even though both businesses failed, they led Vlad to his current successful business.

Today Vlad is a serial entrepreneur, a connector, a community builder and a smarty pants SEO growth hacker. He’s the CEO of Logic Inbound, a digital marketing agency based in Seattle, where they provide high performing search marketing campaigns for clients. Vlad is also the founder of Cofounders Connect, a community he is leading to give back to co-founders seeking mentorship and advice from other co-founding peers.

Vlad shares the best startup stories, marketing tips, and inspirational quotes.

Vlad loves meeting and connecting with people, and hosts some of the largest events in Seattle. Please reach out to him on LinkedIn and Twitter (see links below).

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Vlad's fabulous advice.

Ande ♥

LOGIC INBOUND: http://www.logicinbound.com
LINKEDIN: https://www.linkedin.com/in/vladimir-mkrtumyan
TWITTER: https://twitter.com/vladshark

Receive 20% off my Powerful Pitch Deck Template - click the link below and use the Discount Code STARTUPLIFE.

https://selz.co/VkRb7xpUr

Book Recommendations:

The One Thing by Gary Keller
https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/B00FPVS27W

The Road Less Stupid by Keith J. Cunningham
https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook/dp/B077NXPL4L

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Does your business look good on paper, but it’s actually living on borrowed time?

Several years ago I had the sincere pleasure of interviewing the extraordinary entrepreneur and author, Mike Michaelowicz on my live video show. It was such an eye-opening and engaging interview, I wanted to share it with you, my podcast listeners.

Many founders live in what I’ll call entrepreneurial poverty… walking a stressful tightrope of financial instability.

But it doesn’t have to be that way IF you implement Mike’s advice from his book … Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine.

Throughout this 30 minute interview, Mikes shares tactics that will help you create a predictably profitable business.

My favorite quote from the interview:
"Profit is not an event. It's a habit.”

Get ready to learn some valuable tips for your biz… I promise you’ll be smiling throughout the interview from Mike’s self deprecating humor.

I’m so grateful you tuned in - enjoy the conversation – cheers!

Ande

About Mike Micalowicz

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal, and regularly travels the globe as entrepreneurial advocate

You can learn more about Mike at his website http://www.mikemichalowicz.com/.

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Are you getting relentless questions, insane demands and the occasional hate mail… from your Loved One?

The startup venture challenges most personal relationships. Your sleep, your schedule, your health, and your relationships can all suffer when you’re in the throes of launching a new business.

Ande shares her best advice to keep your relationship on track ... especially when your loved one isn't an entrepreneur.

Thanks to Relationship Expert Karen Jones from http://theheartmatters.com and Executive Coach Blair Glaser, http://blairglaser.com, for sharing their outstanding advice!

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On this episode of Startup Life Show we’re talking about stepping into our authority.

How often have you said “Of course I know what I’m doing” ... even though you felt like you had no idea what you were doing?

Perhaps you heard a voice in your head say, “You’re an imposter!”

This happens to all founders.

There is no training for this role. Most newly minted founders have no experience running a company. So it’s easy to feel clueless and uncertain.

To help founders overcome the imposter syndrome, I'm sharing a segment from a live video interview I had a few years ago with Blair Glaser, an authority and leadership expert and a dear friend of mine who I often turn to for authority advice.

For 17 years Blair Glaser has been helping people and businesses design creative, sustainable, dynamic environments where connection and good work can thrive. She shares her pearls of wisdom for tapping into your personal authority so you can fully show up for you and your business. After all, you are the author of your life. You must learn to stand unaplogetically in your competence… a space in which a world of possibility is at your command.

I know you will enjoy this delicious and impactful conversation!

PS: Please visit http://blairglaser.com to download Blair's fabulous and free eBook called:
“4 Ways to Step Into Your Authority Now”(even if you’re broke, frustrated or feeling a little hopeless)

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Is your Startup properly protected?

Virtually every legal decision a founder makes carries with it the potential to seriously impact the company’s partners, investors, employees, and even customers.

On this episode of Startup Life Show, Attorney Eric Leander shares how founders must familiarize themselves with the basic legal principles and practices associated with building a business.

You'll love Eric's story about the time he negotiated on a client's behalf with Shark Tank's Mr. Wonderful!

Please connect with Eric via LinkedIn here: www.LinkedIn.com/in/LeanderEsq and via The Wagoner Firm here: www.TheWagonerFirm.com and on Twitter here: https://twitter.com/LeanderEsq

Here's the link for WaiveCar: https://www.waivecar.com/ - they are electric cars too - woo hoo! I just downloaded the app...

Disclaimer This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

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Finding funding is a constant challenge for most Startup Founders. PleaseNotes Founder Cheryl Sutherland shares her sensational startup stories along with how she uses creativity, clear vision and confidence to attract investors and customers and get rapid results.

We talk about funding, marketing, and mindset challenges for startups. Cheryl discusses how she created a 150% result for her Kickstarter crowdfunding campaign - and generously shares all her awesome sauce secrets to help you have a successful campaign.

Cheryl reveals her product development strategies and how she hustles to find solutions and resources to help her company grow. Be sure to listen carefully because Cheryl also shares a special discount offer with you - woo hoo!

Please click on the play button to hear our conversation - I know you'll find an AH-HA moment for you and your business!

You can follow Cheryl on Facebook (https://www.facebook.com/PleaseNotes/), Twitter @please_notes and Instagram @please_notes and please visit http://pleasenotes.com to purchase PleaseNotes products.

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When I first listened to Lady Gaga’s song, Million Reasons, it reminded me of what many startup founders go through while building their businesses.

After the bloom is off the rose. After the rush of the idea and the thrill of possibility turns into the daily grind. When a founder faces the harsh reality of roadblocks and constraints… dead ends and faded hope. When the faces of family and friends begin to look like they’re watching a train wreck happen in slow motion.

When a business gives you a million reasons to walk away, what is the one good reason you need to stay?

Please tune in to hear my advice... for when to stay and when to walk away.

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Do you have a service-based startup idea but are uncertain about taking that Big Leap from the Guaranteed Paycheck? A Mom to four boys and the primary breadwinner for her family, Marketing Advisory Network Founder Samantha Stone shares all the gritty details from her startup journey. A successful business owner today, it was not so easy when she launched her B2B marketing business in 2012.

Tune in to our engaging conversation and learn how you can make the Big Leap with your Startup Idea!! ♥

You may learn more about Samantha and her B2B Marketing Services by visiting her website: http://marketingadvisorynetwork.com/.

Please feel free to leave comments and questions ... and reach out to me at ande@andelyons.com. I'd love to learn more about you and your startup!

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From a fascinating skateboard story and early days as a business founder, to solving nearly impossible problems and keeping a team motivated even when you're out of money - Matteo Forgione shares the best startup stories and lessons!

Ten years ago Matteo launched Forgione Engineering... initially as an industrial/manufacturing design services business... and then built it into a premiere engineering firm requiring state-of-art equipment for its top tier clients.

We explore Matteo's business value proposition, the #1 sales advice for business owners, his capital equipment decision making process, why Asana is his favorite team management program, what he loves best about being a Founder, and what keeps him awake at night.

Thank you for tuning in and heartfelt thanks for your comments, for following the show on Spreaker, and for sharing the show with other startup founders who could benefit from Matteo's insights and advice. Please hop on over to my website for the promised links and the value proposition exercise: http://andelyons.com/blog.

Ande
♥ ♥ ♥

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Why is founding a business a calling? Tune in for a delicious conversation about what calls someone to launch a business!