Podcasts from Adobe Experience Cloud: Recent Episodes
Adobe Experience Cloud
Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.
Learn more at: adobe.com/experience-cloud.html
Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:-How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for using data in smart, safe ways to personalize healthcare
Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.
Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html
Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.
This year, media and entertainment brands are giving customer retention top billing.
Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.
In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.
Learn more: https://business.adobe.com/resources/digital-trends-report.html
The financial sector has become a truly omnichannel experience for every customer. Every customer will interact with your organization across multiple channels throughout their journey. This means you’ll need to connect your experience — and ensure it makes sense — from start to finish.
Follow along: https://business.adobe.com/resources/reports/financial-services-digital-trends.html
Personalization At Scale: Financial Services Industry Spotlight by Adobe Experience Cloud
PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOMIt pays to personalize in the media, entertainment, and telecom industries.Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.
2023 DIGITAL TRENDS — RETAIL IN FOCUSThis year, retailers are making ultra-personalization a priority.Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.
In retail, it pays to personalize.Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.
Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html
Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way.Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html
Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape.Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html?faas_unique_submission_id=CE2CBFC9-E688-2A5A-498C-1D35157FC756
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS.Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html
Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud
High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation.
Engage with empathy Make every experience friction free Show up for everyone, everywhere--across channels Create content more efficiently with modern content management technologies Automate workflows and processes in one application
Stats: 71% of consumers expect companies to deliver personalized interactions
Quotes: We’re headed into a totally new kind of space. The convergence of physical and digital worlds will go even further. It includes outer space. It includes virtual worlds. It includes exploring our minds and our intelligence. The internet will break free from our devices and be all around us. It unlocks opportunity. Cathy Hackl Co-Founder & Chief Metaverse Officer, Journey
Increasingly, we’re using the digital world to do things that we once only did in the physical world. The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring. Shantanu Narayen CEO, Adobe
You can read this content here: https://business.adobe.com/resources/sdk/get-your-content-up-to-speed.html
Discover how the right CDP can deliver exceptional customer experiences now—and in the future.
This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP
Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today
76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today
You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html
The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world.
Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies.
You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html
Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization.
Listen now.
Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers.
Get the full report at: https://business.adobe.com/resources/reports/b2b-digital-trends.html
Pivots made today will help you be stronger through this crisis and the next disruption.
We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.
The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers.
You can read this content and learn more here: https://business.adobe.com/solutions/cookieless.html
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.
For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever?
- The real impact of COVID-19 on the high street
- How local businesses can win big with bricks and mortar stores
- What businesses should be doing to get both on and offline interaction right
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.
For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price
- How real businesses are creating positive customer experiences to generate loyalty
- The hidden factors outside of price that matter more
- Best practices, tips and examples from real brands
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.
For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Data should inform every business decision.
- Why businesses sometimes rely solely on data-driven decisions
- How to effectively use data to get inside your customers’ heads
- The less scientific information that you shouldn’t overlook
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.
For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead
- Why email is no longer a one size fits all approach
- The importance of real-time data in writing emails that get results
- How to use hyper-personalisation to maximum effect
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.
For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. :
- The evolution of modern personalisation trends
- What makes personalisation seem creepy rather than welcoming?
- How to know when you’ve got the balance right
In this installment of the Experience Essential series, we help you get a sense of what a good, connected marketing experience looks like. We show you what cross-channel marketing should look like and how to knit your customer experience together more tightly. Learn more: https://www.adobe.com/experience-cloud/role/marketer.html
Learn how a unified, secure, and scalable system can help you build captivating customer experiences from the ground up. Listed to The Foundation for Success to discover why you need to revolutionize your content management and delivery technology and what components you need to lead in your market.
By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketing
Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration
Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.
You want to create the kind of content your audience wants to receive. We surveyed both consumers and marketers to get you answers on how to do that, and how your marketing colleagues are rising to the challenge.
By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect.
Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html
As brands continue to look for ways to stand out among competitors, more are turning to artificial intelligence (AI) to help them gain insights from data, better understand their customers, and deliver innovative customer experiences. One of the most exciting areas where AI is making an impact is content management. From personalized content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.
It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how.
To learn more, visit: http://www.adobe.com/go/forms
We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.
Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.
With the right technology and tools in place you can do what your competitors aren’t doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to modernize, scale, personalize...and effectively serve your customers.
Read the article here: https://cmo.adobe.com/articles/2018/8/effortless-online-enrollment.html
You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
You can read this content here: https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/
Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.
Carina is the Senior Advisor of Innovation & Scale for the Bill & Melinda Gates Foundation. She leads the foundation’s programmatic work on teacher support related to standards, assessment, curriculum and instruction. She sat down with us to talk about learning agility and the union of traditional school and learning.
Elliot is the Founder & CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.
Gary Shapiro is president and CEO of the Consumer Technology Association--the U.S. trade association representing more than 2,200 consumer technology companies. He also owns and produces the Consumer Electronics Show. Each year, Shapiro works with his staff, volunteers and tech companies to create transcendent five-sense experiences that keep us coming back year after year.
Jason leads the OpenIDEO team in expanding the impact of IDEO’s "Design Thinking" methodology by allowing people everywhere to collaborate on pressing global issues. OpenIDEO is an open innovation platform and community that hosts sponsored challenges on topics ranging from Ebola and renewable energy, to early childhood development and youth employment.
Kim is a Seattle Market Executive for Bank of America (BOA), Kim is responsible for local business strategy and community engagement. She sits down with us to talk about how listening and gathering feedback is a huge component to being an "Experience Maker."
Shannon Schuyler is a Principal with PricewaterhouseCoopers (PwC) and serves as the firm's Chief Purpose Officer and Responsible Business Leader. She is also the President of the PwC Charitable Foundation, Inc. A strong voice in the global business community, she works to infuse Purpose into PwC’s core business strategy by elevating the global conversation on building trust, collaboration and acting with intention and meaning in every practice, service offering and engagement.
Staci is the Director of Thought Leadership, Office Policy, Research & International Affairs at AARP. She shared with us a bit of history around why AARP was founded, how they create solutions by helping others experience how problems actually feel, and how today, they continue to be a social mission organization.
As Head of Global Public Policy @ Postmates, Vikrum Aiyer shares his thoughts on what it means to be experience driven. He talks about how brands need to use their "superpower for good," and how Postmates used logistics to provide relief for evacuees from recent disasters.
The Founder of Not Impossible Labs, Mick Ebeling, joins us @ CES 2018 to talk about how Not Impossible is changing the world through technology and story. His team of, punk rock, Robin Hood, hackers/engineers, travel the world searching for "absurdities" and create solutions that accomplish a specific social need.
Integration is key for a multi-branded company like WPP. Listen in as Sir Martin Sorrell, CEO @ WPP, shares with us how each function of a brand comes together to produce an integrated solution that works more efficiently for their clients.
Andrea Wood, Director of Community Relations @ Best Buy, is dedicated to improving communities and creating opportunities for future generations. Prior to the beginning of CES, Best Buy opened its 14th Teen Tech Center in Las Vegas. Best Buy is creating experiences for underserved teens and helping to prepare them for the tech reliant jobs of the future.
Dalila Wilson-Scott, President of NBCU Foundations @ Comcast, stands at the forefront of digital media consumption and innovation. She sat down with us at CES 2018 to talk about how experiences shape who we are. We also discussed how Comcast is leveraging tech for good and changing the way people experience the world.
Tara Leweling, VP of Stakeholder Relations & Thought Leadership @ Allstate, sits down with us to discuss how Allstate is creating community leaders out of employees and personalizing experiences beyond just insurance coverage.
Gwen Migita, Chief Sustainability Officer @ Caesars joins us to talk about how Caesars tackles hospitality, events, policy work, diversity inclusion, environmental sustainability work and even philanthropy.
Talent is the most important concept for Johnson & Johnson. In 2017, they filled over 28,000 roles across the globe. Sjoerd Gehring, VP of Talent Acquisition, discusses how they design experiences to find and retain the best talent for their brand.
The single most important shift we have seen in the last 10 years is the online and offline convergence of our lives. Social media maven Toby Daniels shares his thoughts on that merging, the current state of social media, and how today’s companies can use technology (AI, VR, etc.) to bring a customer closer to the brand. The experiences we provide for our consumers needs to get better as technology continues to evolve. Learn more: adobe.ly/2zoP7SS
Steven Cook understands what it takes to become an experience-driven business. He has made a career out of this, helping create experiences for some of the best brands in the world, including Coca-Cola and Samsung. Tune in as Steven shares his thoughts on the attributes of an experience business and tips on how to personalize the relationship with consumers. Learn more: adobe.ly/2zoP7SS
David Polinchock, Founder and CXO of the Experiential Advertising Group, shares how he has been focused on creating great experiences for 25 years. His first job out of college was with one of the world’s best experience providers – Disney. David had the opportunity to see the amount of effort that Disney put into making sure that every guest had the most incredible experience possible. Those experiences with Disney helped set where he thought experiences should be. Join us as we discuss experiences and specifically how technology like virtual reality can be used to create better experiences.
Rana June understands the need to focus on experiences. She runs Lightwave, a company that helps organizations measure the physiological implications of emotion on experiences. How are experiences driving or hurting your business? Rana believes that we are very quickly moving to a post-click world. This conversation can leave you thinking: will emotion become the measure of success in the future? Learn more: adobe.ly/2zoP7SS
Steve DeAngelis believes the secret to creating good experiences is making them “full funnel,” consistent no matter where the consumer engages with your brand. As VP of North America at M&C Saatchi Mobile, he brings an advertising perspective to our podcast series. Join us as we chat about providing an authentic, genuine and valuable experience to consumers. Learn more: adobe.ly/2zoP7SS
Greg Galant knows a good experience makes all the difference. He created the Shorty Awards, honoring the best in social media each year, and Muck Rack, a powerful PR tool. Here he joins us to talk about modern brand-to-consumer relationships, the integration of social media throughout the company, and more. Learn more: adobe.ly/2zoP7SS
Experiences have played a big role in both Dave’s personal and professional life as Chairman of Likeable Media. Dave’s career has skyrocketed since his first big entrepreneurial opportunity — his own wedding. He partnered with a minor league baseball team to create an unforgettable wedding experience, including sponsorships from David’s Bridal and 1800flowers. Hear Dave’s ideas and examples around becoming an experience-driven business. Learn more: adobe.ly/2zoP7SS
In order to drive success, marketers need to focus on “experiences” in business. Join us as we talk with David Cooperstein, Former CMO Practice Lead at Forrester Research. Brands must create a good customer experience no matter the channel (mobile, offline, online, etc.) — and create seamless experiences throughout the entire customer journey. Customers should start to be guided along the journey like customers and not cattle. Learn more: adobe.ly/2zoP7SS
Nandini Nayak feels companies must design with data, design for data, and design by data. We need data scientists and designers to work together. Consumers need companies to predict their needs and provide a relevant and meaningful experience. Join us as we talk with Nandini about data and design. Learn more: adobe.ly/2zoP7SS
The rapid adoption of digital technologies across Asia is fast overhauling the hospitality industry and the same time opening new channels for restaurateurs to connect with potential customers. In this episode of Adobe Experience Makers, the General Manager of UberEATS in Asia Pacific, Simon Rossi, discusses how the sharing economy is changing the way culinary delights are experienced in Asia.
Wipro’s CMO Naveen Rajdev has dedicated his career to breaking conventional norms through human-centricity - an ethos he’s used to build a global marketing team which is constantly innovating and preempting change. Join Rajdev and your hosts Siva and Janie for an enlightening discussion of human-centricity, APAC marketing, the value of unconventional channels and corporate flexibility on this week’s episode of The Experience Makers.
Across Asia Pacific, cultural differences like these pose a serious challenge to brands attempting to promote a consistent message to their consumers. For Vinay Dixit, the Head of Electrolux India, effective localisation requires a deep understanding of an audience’s unique relationship to food. Join your hosts Siva Ganeshanandan and Janie Lim on this tasty episode of The Experience Makers.
Azran Osman-Rani is the CEO of iflix Malaysia and believes success in Asia simmers down to one thing - understanding culture. iflix has focused on the subtle differences between Bahasa languages in Malaysia and Indonesia, the importance of censoring content in Vietnam and the opportunities that lie in South Korea’s insatiable demand for celebrities. This extra effort has empowered iflix to localise its offering across a region that many believe to be unscalable.In this first episode of the Experience Makers we discover how Osman-Rani is helping iflix bring digital entertainment to the region, and how culture has inspired his other official title - Dragon Keeper of the Tao.
IT and Marketing: Finding the Harmony in the Yin and Yang of the Digital World by Adobe Experience Cloud
Your Business Has a New Secret Weapon. How You Can Use Design as a Competitive Advantage by Adobe Experience Cloud