Intellicast: Recent Episodes

EMI Research Solutions

Podcast by EMI Research Solutions

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more! The episode kicks off with Angelica and Brian talking about their hopes and expectations for the conference. They discuss the theme of the overall conference as well as the individual sessions. With this being Angelica’s first conference in her career, Brian asks her about what she hopes to gain from the experience. Brian and Angelica also talk about nerves and excitement before a conference! In the next segment, Brian dives into some of the sessions that will be at the IA NCC fall conference. There will be speakers from Dairy Queen, Duquesne Light Company, Hormel, and more! There will also be sessions on data quality from Brad Franz and Brooke Reavey. Brian is especially excited to be part of the awards ceremony and recognize people for their hard work. The IA NCC Fall Conference is going to be a great event for researchers in the Midwest! If you still need a ticket, you can register here. You can check out the schedule and speakers here. Thanks for listening! Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to another episode of Intellicast! We’ve entered the August lull, so this is a quick, news-filled episode. Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimately had quite the buzz. Zoom has updated their terms of service to allow Zoom to train its AI on customer content including meetings, chats, etc.... with no opt-out option. Since it’s release on Friday, both Zoom’s COO and CEO have made comments on the update. From these statements it seems as though they may be working on an option for consent. The guys also discuss the endless violations an AI training without clarifying consent could have. The next news story is an exciting one! MRII and Know Research have launched a new program that will award $5k grants to women-owned businesses in the US who have been operating for 5 years or less. Additionally, The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine and understand the value of panels for TV and cross-platform measurement in the US. This leads to a discussion of the guys’ experiences with diaries, consuming different media, and how to measure it. In the last story, the guys discuss Burke’s appointment of Tara Marotti as President and John Thomas as Chief Client Office. To tie it back to one of our previous stories, Burke started as a women-owned business with Alberta Burke! Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian are talking about market research news in today’s episode! First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social platform. In the words of Producer Brian, “this just shows you can be a genius, but you’re not a genius at everything.” Elon Musk, if you’re in need of some market research, you know where to find us. In our first actual market research-oriented segment, the guys cover the upcoming conferences in the industry. At this point, it’s a permanent segment. Brian Lamar shares some updates on the Insights Association North Central Chapter conference in September and announces a fun (unofficial) award as well as a Halloween happy hour. Next up, Brian and Brian discuss our Cincinnati neighbor, MarketVision, and their new hires. They also discuss SampleNinja’s partnership with Virtual Incentives and plans to integrate them into their platform. In a bit of a shocking announcement, we dive into Qualtric’s plans to spend $500M over the next four years on artificial intelligence. The guys also chat about how this might transform the industry. Our final two news stories include Fuel Cycle’s launch of a new platform called Research Engine (Brian Lamar gives this new name “Ten Lammies” … whatever that means) and a discussion of Panelbase’s acquisition by Norstat, which will strengthen Norstat’s presence in western Europe. We wrap up with a quick Women’s World Cup chat! Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP. The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new task force aims to educate, raise awareness, and develop guidelines for the use of AI in the industry. Brian Lamar and Producer Brian chat about what this might mean for AI use in US research. To round out the episode, the Brians discuss Ipsos’s acquisition of the insights business of Big Village Australia, including its public sector research, employee research, and customer experience. Sago has also appointed Katherine Reagan as Chief Revenue Officer and promoted Raj Manocha to Chief Client Officer. Brian Lamar gives Raj a special shoutout for his superior fashion sense. This is a news-packed episode that perfectly sums up what the industry is up to this summer. Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related! The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast! In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Endemic Cheating.” This interview also includes a great discussion of best practices and industry initiatives to increase data quality including the Insights Association’s DII, which Brian, Deb, Holly, and Mary are each a part of. You’ll want to be taking notes for the final segment of this episode! Each of our guests gives their advice for researchers facing data quality issues. You’re not alone! Hopefully this episode will give you hope and practical solutions to implement in your research. You can download Defeating Endemic Cheating here. You can download the DII Toolkit here. Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to Intellicast! In this episode, Brian Lamar and Producer Brian discuss conferences and some news stories from the past few weeks (yes, we know it’s been a while since our last episode!) So, without further ado, let’s jump right in. The episode kicks off with some feedback we received on our last episode! In it, we had a conversation on the conference in Hilton Head, which was a unique location, but it was expensive, hard to get to, etc. Our listener recommended that maybe we need to go to some second-tier cities (Ex: Charlotte, New Orleans, Nashville, Philadelphia, Cincinnati) for our conferences. The reasoning being that these cities are cheaper, and the airports have less travel hassle/cancellations and are easier to navigate. What do you think? The guys also give an update on the upcoming conferences in the next few months and even some in 2024! In our first news story, the guys discuss Momentive’s announcement that they will be returning to its original name, SurveyMonkey. As expected, Brian Lamar is practically giddy over this news. In the next news story, Brian and Brian chat about Cint and Publisher’s Clearing House’s partnership to increase access to respondents with their new platform, PCH Consumer Insights. This leads Brian Lamar to a bit of a soapbox rant about how things like this change panels. The next news story follows a similar thread with Kantar selling its specialist healthcare business to M3 Global Research. After this, the discussion turns to artificial intelligence. The European Union has approved a draft version of the EU’s AI Act which sets out plans to regulate the use of AI technology. The plans will enact bans on many uses of AI and require AI systems to comply with transparency requirements. In the last story, the guys discuss QuetionPro’s acquisition of PathosAI, an AI platform that identifies states and non-stated emotions, which leads to another fired-up rant from Brian Lamar about name changes. EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it! Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They also go on a quick tangent of best places to have conferences and events. Let us know what you think! In the first news story, Brian and Brian discuss Forsta and Cint’s partnership. This is a step in the right direction to solve the data quality issues our industry is facing and reduce fraud. Next up, we touch on the Insights Association’s DII Council and their new website. The site allows people to access the DII Toolkit and the Data Integrity Pledge. A lot of cool stuff is coming from this group, so you’ll want to follow this page. The final news story is SamplNinja’s introduction of a new mobile app that will improve respondent experience and address survey fraud. This asks the question, is the market research space behind on using apps? And that’s it for the news this week! We’re not sure if it’s a summer lull or the calm before the storm but we thank you for tuning in to the episode! Check out the IA DII Website here. EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today. In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President. Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next. In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if your experience is just "fine” do you really need to complete an NPS survey? ESOMAR also announced the results of its council elections. Brian Lamar and Producer Brian discuss some of the highlights including friend of the podcast, Lisa Wilding-Brown’s reelection, and former guest Nikki Lavoie’s nomination as President-Elect. They also touch on the news that Verisk has sold Mackenzie Wood to Veritas Capital for over $3.1B—a huge acquisition. The episode wraps up with two Escalent stories. The first is about how they have launched a new solution called Tech TrustBuilder to help understand how brands can build consumer trust in technology. The second is Escalent’s acquisition of Rhein Associates and the launch of a new practice focused on Commercial and Fleet vehicles. Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed packed news episode for you today. Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive. First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX. As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity. After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform. In a story that is right up Producer Brian’s alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it. In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn. Thanks for listening! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more. To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it. While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to help young researchers at the start of their careers. Brian and Lisa also touch on the importance of diversity in our industry. Lisa then gives insight into some of the other topics she and the ESOMAR council want to tackle. Lisa wraps up the interview with some information about voting for ESOMAR council which is this October. The new council will be announced on November 3rd. This is an awesome interview with a great representative and leader of our industry. Thanks for listening! You can connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by EMI’s Marketing Specialist, Emma Nicolls (a.k.a. Associate Producer Emma) to discuss the latest market research news and give a recap of Insights Marketing Day in Chicago last week. The guys start by discussing some EMI-centric info about the expansion of our business development team. We welcomed Angie Trujillo Emrie, Goshen Perry, and Sahil Mehta—all industry veterans—to our team and we’re incredibly excited to have them. Brian and Brian then share news from CIRQ (Certification Institute for Research Quality) that they have been accredited to audit and certify market research and data analytics companies to support compliance with several well-known data privacy requirements. They analyze Google’s announcement of the retirement of its Surveys and Survey 360 solutions which will be effective November 1st and congratulate PureSpectrum on the hire of their new Chief Strategy Officer and Chief Counsel, Jonathan Flatow. In the second segment of the episode, Producer Brian and Emma share their takeaways from Insights Marketing Day. The 1-day conference is a learning opportunity for marketers in the insights industry where they can network, hone their skills, and hear from industry leaders on new trends and best practices. Brian and Emma share what they learned, highlights from their favorite sessions, other takeaways from their experience, and more. This is a great episode to learn more about this unique conference. Thanks for listening! Learn more about our new hires here: https://emi-rs.com/2022/10/07/industry-leading-online-sample-consultancy-expands-team/ Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we’re joined by Brooke Reavey of Dominican University and EMI’s own Beth Teehan. Brooke is a professor, a Ph.D., and serves on the professional development and education committee of the Insights Association. Brooke talks with us about the impact DIY tools, HIPPA, and data privacy legislation may have on our industry. This is a topic that’s not being widely discussed, but maybe should be. The interview kicks off with Brooke’s background in market research starting as an intern, traveling the world, and eventually getting her Ph.D. (which she describes as market research on super-steroids.) Brooke then talks to us about her recent presentation at the Insights Association. She discusses the history of marketing—and this is not your average history lesson. Anyone in marketing or market research will be fascinated by the background of our industry and what it might tell us about our future. She then gets into the potential issues in market research, particularly with the democratization of data and the use of DIY tools specifically. After the recent news of the supreme court taking on a case involving Section 230 of the Communication Act, Brooke discusses how the market research industry could be headed toward a reckoning of how we do business going forward, including what’s being taught at the university level. Brian Lamar, Producer Brian, and Beth use the final portion of the episode to chat about the direction the industry is taking. This interview is a great one that has us deep in thought, so this debrief is much needed. You can connect with Brooke on LinkedIn here: https://www.linkedin.com/in/brooke-reavey/ Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this episode, Brian Lamar and Producer Brian are joined by Sequoyah Glenn of 924 CoOp and Miles Rote of Scribe Media. Miles and Sequoyah will be speaking at the upcoming IMD conference. This series is a great opportunity to get the insider scoop on the content of the conference! Sequoyah Glenn [5:05-25:50] Sequoyah’s interview kicks off with a dive into her background. She always knew she wanted to do something with math in marketing, but her career led her to work for a newspaper where she connected audiences with brands, which eventually brought her to the research and advertising world! She also talks about her experience with founding the Black Marketers Coalition. Sequoyah also gives us a preview of her session, Let’s Put the Marketing Back in Market Research, which she will present at IMD. She’ll discuss ways to conduct better research and terms and behaviors in the marketing world that you need to know. Toward the end of the interview, Sequoyah shares the story behind her love for graphic t-shirts. She also has her own round of the 4Ps! We’re so excited for Sequoyah’s session at IMD. There’s sure to be some awesome takeaways! Miles Rote [25:52-51:04] Miles’s interview wastes no time, jumping right into his background and previous careers as a private investigator and yoga teacher! He shares his inspiring journey of literally rewriting his life and career path and the benefits it can have. Miles’s session at IMD, Write Your Book à Build Your Brand, will talk about how instead of growing an audience to launch a book, you can actually launch a book to grow an audience. He will explain the new way of publishing and how you can use your book as a marketing tool. Miles also gives tips for how anyone wanting to write a book but asking themselves, “how would I even start?” We wrap up his interview with a round of the 4Ps where we learn about Miles’s hidden talent, his love for gin rummy, and more! Miles’s session at IMD is sure to be a good one. This interview has us counting down the days to October 6th! You can access Scribe Book School here. Thanks for listening! Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they’ll be sharing. David Paull [4:00 – 29:05] David’s interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging. David’s session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself from its competitors. He’ll share how they developed new messaging from their research, tested, and finalized it. It will cover everything from getting to know your audience to creating testable, story-based messaging. Toward the end of his interview, David shares some quick tips for improving your storytelling and messaging and has his own segment of the 4Ps. This is a jam-packed interview that has us hyped up for his presentation at Insights Marketing Day! Susan Griffin [29:06 – 1:10:52] We start Susan’s interview by asking about her career and background. Susan actually got her start in sample! She’s held various roles including East Coast US Representative for ESOMAR and being on the Insights Council for the American Marketing Association. Susan shares how her involvement in these organizations led to her career in market research. Susan’s session at IMD is titled, When Building Your Brand, Think Like a Builder! Her presentation will help market researchers differentiate the work they do from others in the industry, and understand how, as builders, we can describe our end product rather than simply sharing our tools. (An awesome metaphor if we do say so ourselves.) You’ll walk away from her session knowing how to make your brand accessible, memorable, and referrable. Susan shares her advice for market researchers if competitors start to adopt your differentiating messaging and has her own take on the 4Ps! You don’t want to miss Susan’s session at Insights Marketing Day! You can listen to Susan’s podcast, Story Conversations, here. Dinner in America, the movie featuring Susan’s daughter, Emily, comes to Hulu later this month! You can watch the trailer here. You can also learn more about Griffin + Skeggs Collaborative here: https://www.griffinandskeggs.com/ Thanks for listening! Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is a 20-year veteran of client-side market research, having held roles at Luxxotica, Tyson Foods, and Bon Secours Mercy Health. He joins us to talk about some of the challenges the client-side or market research faces. Kicking off the interview, we talk to Craig about his background and what led him to market research. He, like many we have talked to, kind of fell into market research after many years in finance and marketing. We then talk to Craig about some of the challenges he faces as a client-side market researcher, everything from being in small departments (like a department of 1), having to be the expert in everything research for his organization, to talking about where he goes to learn and grow as a researcher. He discusses how he needs to sell the benefits of market research to the leaders in his organization. Craig then gets into some specific challenges being a client-side researcher in healthcare. He talks about how HIPPA compliance can often make research more difficult. He also touches on the need for storytelling, and how crafting an insightful, engaging, but concise, story is super beneficial when providing insights, and the “so what?” to his organization. In the last part of the interview, we bring back an old favorite and do a new round of the 4 P’s. We find out that Craig plays pop songs on the piano. We also learn that he loves to travel and that he got back into working out because of the pandemic. This is a great episode for anyone who wants to better understand client-side research and their challenges. You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/ Thanks for listening! You can register for our upcoming webinar, Dispelling the Myth: All Panel are the Same, on Wednesday, September 14, 2022, at 2:00 PM EDT, where we bust the myth that sample is a commodity. Register here: https://us02web.zoom.us/webinar/register/WN_ysZOaYSeRoyA73QRJTubyA MI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research. Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month. Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well! You can get your copy of the report here. [21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today. Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received. In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business. This was a great interview! If you want to learn more about Thoughtful Research, visit their website: https://www.thoughtfulresearch.com/ You can connect with Erin on LinkedIn here: https://www.linkedin.com/in/erinsowell/ Thanks for listening! Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are joined by COO, Beth Teehan to give an overview of their experience at the UGA MMR Future of Insights Summit Conference last week. They discuss some of the aspects of this program and conference that make them so special including the strong network of alumni and the ability to watch graduates as they progress in their market research careers. Brian and Beth give an overview of some of the presentations at the conference and the unique topics that speakers touched on as well as a panel discussion from leaders in the industry including Mary Drumond, Melanie Courtright, Dan Foreman, and Gregg Archibald. After that, Brian discusses his presentation on the commoditization of sample. Brian Lamar is an MMR graduate and was able to speak at his alma mater along with several of his former classmates. His presentation walks through the history of sample and the differences between panels with examples from our research-on-research. He also shares his experience of bringing his dog, Bonnie the Bulldog, to the conference. Fun fact: UGA’s mascot is a bulldog! Anyone in market research should attend this conference. It’s a unique conference in the industry and has a real “kumbaya” feel to it, as Beth would say. Thanks for listening! Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian have another news-filled episode for you (although it’s filled with plenty of other topics too, trust us!) The guys take the first segment to fill listeners in on some current events including recent and future travels. Kicking off the rest of the episode, the guys give a preview of the Future of Insights Summit later this week. Brian Lamar will be speaking on the commoditization of sample. After that, Brian and Brian dive into some market research news starting with Dynata’s expansion of their partnership with Google. They are now approved to measure YouTube lift as part of their digital ad campaigns. In the second and thirds news stories, they discuss DISQO’s debut of a new product called “Outcome Lift” and IRI and NPD’s complete merger. In their final and possibly most interesting industry update, the guys take a closer look at concerns raised by the Senate Appropriations Committee regarding the US Census’ plan to create a probability-based panel for tracking public opinion, claiming it lacks transparency. Brian and Brian give a shoutout to Howard Feinberg, the market research industry’s lobbyist advocating against this. You can learn more about the proposed Ask US Panel Project here. Beyond market research news, this episode includes Harry Potter-esque basketball courts, conferences as vacation destinations, and how fate can ruin an anniversary trip. Thanks for listening! Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian share some recent EMI updates from the past six weeks (We know you missed us!) and some news stories from the market research industry. The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from missing it, don’t stress. You can watch it on-demand anytime. We’re also excited to announce we’ve been named a Top 25 Insights Association Market Research Firm! The guys share what it means to be in the Top 25 and how we made the cut. After that, Brian and Brian jump into the latest market research news starting with the ESOMAR Top 50 report. They take a deep dive into the report and discuss some of the companies that made the list. In the second story, they chat about Qurious Insight, a new data firm launched by Andrew Mofatt, Mark Slobe, and several other former Dynata, Nielsen, and Kantar employees. Schlesinger and Maru have also partnered for a new venture called “Quantitative Insights Communities” giving their clients access to qualitative, quantitative, and advanced research methodologies in one platform. The guys wrap up with the announcement that Ironwood Insights has expanded their phone surveying capabilities with three new hires and the opening of a new call center in Idaho. Thanks for listening! Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian delve into a couple of big news stores out of the market research world. Kicking off the episode, to guys discuss what they go up to during the Fourth of July holiday, which leads down a bit of a rabbit hole around fireworks and what is the appropriate amount of time around the holiday people should be setting them off. Then the guys jump into a couple of big market research news stories. First up, the guys discuss the news of Engine’s rebrand to Big Village. They talk about what the vision of the rebrand might be and how it will apply to their overall offerings and position in the marketplace. In the second big story, Brian and Producer Brian talk about the announced merger between GfK and NielsenIQ that was announced on Friday, July 1. They talk about how it seemed like the two companies were trying to sneak this news in at the start of a holiday weekend. They also discuss how the merger seems like a good fit for both companies. Finally, they ponder what the combined company may look like in the future. Thanks for listening! Miss our webinar, Diversity in Sample? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest news from around the market research industry. The start of the episode is a bit more personal than normal as Producer Brian talks about how his son (Blake) broke his wrist over the weekend by falling off the monkey bars. He tells how Monday was a bit of a whirlwind finding out that his wrist was broken and getting it casted, leading to some serious storms that hit the Cincinnati area that evening. Brian Lamar then gives a full recap of the Scurry that he, Producer Brian and 2 others from EMI participated in a couple of weeks back. They reflect on the types of activities they had to do, their competitive spirit for it, the results, and the team building that took place. The guys then turn to some market research news. First, the guys discuss the news that Dynata is acquiring Branded Research. Brian gives his thoughts on the acquisition and how he sees it fitting into the overall Dynata ecosystem. Next, the guys talk about the new funding GroupSolver got to expand its platform and go-to-market strategy. They also talk about the new Human Experience Partner Program launched by Forsta. Then, they talk about the news from Ipsos about their 4-year growth plan. They talk about how the plan tied back to the conversation they had with Steve Schlesinger a couple of weeks ago around their acquisition strategy. In the final story, the guys discuss the news that a long-awaited (and much hoped for) national data privacy bill appears to be on the fast track. They talk about what it can entail, and what it can mean for the market research industry. Also, during this discussion, Producer Brian’s son makes an appearance on the video stream. Thanks for listening! Register for our upcoming webinar, Diversity in Sample, coming up on June 29, 2022, at 2:00 PM EDT. Sign up here: https://us02web.zoom.us/webinar/register/8716552335532/WN_7cKRBs6UR3KEzlx_ZSIZLQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode we are joined by a couple of powerhouses in the market research industry; Steve Schlesinger and Ted Pulsifer of the Schlesinger Group. Steve and Ted join the guys to clear up some of the questions the guys have had about their acquisition strategy and their goals. The interview kicks off with Ted giving a bit of detail on how life has changed since he was last on, specifically around joining the Schlesinger Group family and what it has meant to him and the former MarketCube business. Ted talks about how one of the benefits is how he can really drill in on specific items rather than having to wear multiple hats. We then turn it to Steve. Before we jump into the talk of acquisition strategy, Brian and Steve talk about Steve’s recent experience at SampleCon in Los Angeles. Steve gives us his opinion as a first-time attendee, and as someone who has traditionally spent most of his career in qualitative research. Next, Steve gives some perspective on the strategy he uses when looking for and acquiring companies to add to the Schlesinger family. And family is the term Steve uses, which Brian Lamar and Producer Brian found super interesting. Steve details what he looks for in a company, some of the inner workings of how a deal may come together, and also how they manage company culture integration. This leads to the guys discussing what kind of opportunities Steve looks for in companies that may be of interest to him, and who does the first contact of sort to start a deal path underway. It is really interesting to hear how this gets started. In the last part of the interview, we change gears and get serious on a topic that is of interest to everyone: cereal. Steve, Ted, Brian Lamar, and Producer Brian talk about their favorite cereals. Steve gets into some deep details about how he mixes cereals and the kinds of cereal you can find in his kitchen. This is a great episode with 2 awesome guests! If you want to learn more about Schlesinger Group, visit their website at https://www.schlesingergroup.com You can connect with Steve Schlesinger on LinkedIn here: https://www.linkedin.com/in/steve-schlesinger-0360171/ You can connect with Ted Pulsifer on LinkedIn here: https://www.linkedin.com/in/tedpulsifer/ Thanks for listening! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI’s own Angelica Jump, who is not only a Research Manager, but lead’s our Diversity and Inclusion committee. Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.) The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large. When Tim talks about how he became passionate about this topic, he tells us a great story about when he has his “Ah-Ha” moment that probably every researcher can relate to. He talks about finding the perfect respondent based on criteria, but she was disqualified. Tim came to find out that she was deaf and was getting disqualified because she was failing a quality check question based on a video that had no closed captioning by default and no way for her to skip or go back in the survey. Tim then gets into why it is important for businesses and researchers to make their studies inclusive and accessible to everyone. Knowing that some of the most important decisions a business makes are based financially, he talks about the buying power people with disabilities represent, and the number of people in the US that may have a disability, whether they are ones you can see or not. The episode then takes a bit of a personal turn as Tim discusses his own experiences and how it ties back to his passion around accessibility. Producer Brian then talks about his color blindness (that’s right the marketing guy is color blind). In that last portion of the podcast, Tim, Angelica, and the guys discuss what researchers can start doing to make their surveys more inclusive, as well as some best practices for not only surveys but for their business in general. This is an eye-opening episode you don’t want to miss! Thanks for listening. You can connect with Tim on LinkedIn or by calling him directly at 504-812-2277 You can also learn more about P3 Technology by visiting their website: https://www.p3technology.io/ You can learn more about QuestionPro by visiting their website: https://www.questionpro.com/ Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian catch you up on the latest market research news. Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world. They then jump into the market research news. The first few happen to be sample industry-related. They start off by discussing the new partnership between InnovateMR and CloudResearch to address data quality. Next, they talk about the latest acquisition by Schlesinger Group, this time Opinion Capital, a Canadian-based programmatic sample provider. They keep the sample industry news rolling by touching on the news that PureSpectrum acquired Dalia’s sampling technology. Next, they discuss DISQO acquiring Feedback Loop. This leads to a broader discussion of where DISQO is going, and how they added another popular MRX personality to their group with Roddy Knowles. In the last few stories, the guys talk about MarketVision’s new role around Compliance and Privacy, Fuel Cycle launching a new Brand Health product, S4 Capital merging with TheoremOne, and Kristen Luck joining InnovateMR’s Board of Directors. This was a jammed-packed episode! Thanks for listening. EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx Be sure to use our team’s name “Best Efforts”! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health. Then we jump right into the interview with Jill. It started off with Jill discussing her background as a linguistic anthropologist, and how she ended up in market research instead of being a high school Spanish teacher. Jill then gets into how she started Multilingual Connections, and how being a language consultant for Chipotle after 9/11 led her to start her own company. Jill also talks about the path and the evolution the company has taken over the years. Next, Brian and Jill discuss how language plays into market research, starting from a US perspective, then to a global perspective. The discussion also hits on why native language is so important in research. After that, Jill talks about some of the trends she is seeing within market research and language. In the second part of our interview, we have Jill answer the four P’s. Jill turns one P around on us and lets us know that instead of a hidden talent in the kitchen, she admits she is not a good cook. She also lets us know that she started fostering puppies during the pandemic, her favorite indulgence, as well as what she likes to do in her downtime. This is a super interesting interview that you don’t want to miss! You can learn more about Multilingual Connections by visiting their website: https://multilingualconnections.com/ You can connect with Jill on LinkedIn here: https://www.linkedin.com/in/jillkbishop/ EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx Be sure to use our team’s name “Best Efforts”! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales team names. Then Brian Lamar and the guys jump right into the conference recap. Brian kicks it off with a quick recap of the Insights Association Annual Conference that was in Philadelphia. Andrew is next with a recap of the goings-on from Quirks Chicago. He talks about the energy that he felt, some of the items he noticed, the quality of the content, and the food. Tony and Brian then tag team the recap for IIeX that was in Austin. They both comment on how they noticed people seemed excited to be there in person, as well as the diversity of the crowd. They both mentioned how the crowd seems to have changed over the last 5+ years and that they both liked it. In the second half of the episode, the guys discuss some of the trends they noticed at individual conferences or ones that seemed to span across multiple. These included diversity, navigating COVID, growth of innovation and funding in our industry, data quality, and much more! If you missed any of the conferences in April, you don’t want to miss this episode! Thanks for listening! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality! Then the guys jump into some market research news. First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall. Next, Brian and Brian touch on the announced merger of NPD and IRI. They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it. The next story leads to a broader discussion. It starts with the story about a new report from DISQO that found 38% of consumers incorrectly recall their digital shopping journey behavior. Brian Lamar had sent some notes from a presentation he attended at IIeX from Michael Lancor at P&G about their InTech sensor that measures what consumers do and they compare with what they say they do. Brian Lamar and Producer Brian talk about the impact this could have on the future of market research, as well as some of the potential causes or biases that are leading to this disconnect. In the last few stories, the guys touch on the latest earnings report from Ipsos, Press Ganey completing their Forsta acquisition, Kristen Luck being added to Rival Technologies Board, and Geraldine Proust being named as ESOMAR’s new head of professional standard. We know it has been a long layoff between episodes, hopefully, you enjoy this one! Thanks for listening! If you are interested in attending EMI’s upcoming webinar, The Sample Landscape 2022: The Trends Impacting Online Sample, click here to register: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution. To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally. In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chicago on April 11-12th, and IIeX in Austin on April 19-20th. EMI will be present at all three of these conferences. Jason and Brian Lamar share the sessions they are most excited about including speakers sharing insights on asking questions about race and ethnicity, B2B sample quality, online sample fraud, and more! This is a jam-packed episode with all the latest MRX news, a craft-beer tangent, some hockey-talk, and of course, for anyone attending any of the upcoming conferences, this episode is a can’t miss. Tune in! Thanks for listening! Be sure to say hi to Brian and Jason at the upcoming conferences! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle. The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00. This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models. Vignesh then brings another great point into play talking about how Google and ad tech (where EPC is coming from) are a probabilistic world where everything will balance out due to sheer numbers and volume, where sample is a deterministic world. This thought leads to a conversation around the current pricing of sample, and if a new pricing model is needed to better bridge the EPC side with the client budgets. We get pretty into the weeds on this one, but if you like the discussion from the past two episodes, you don’t want to miss this one! Thanks for listening! If you want to learn more about Research Defender, visit their website at: https://researchdefender.com/ If can connect with Vignesh on LinkedIn here: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Brian Lamar will be heading to Philadelphia for the Insights Association Annual Conference from April 4-6. Be sure to say hi! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Chris Whitaker, Partner at Explorer Research. Chris joins us to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends they are seeing. We also get into what trends may be temporary and what are more permanent changes in consumer behavior. Kicking off the episode, Chris tells us about his background and what led him to start Explorer Research with his other 2 business partners. He also gets into some details on Explorer Research itself, and the kinds of research they specialize in, including shopper labs, in-person observations/interviews, planogram optimizations, and much more! Brian and Chris then get into how Chris and his team had to pivot when COVID hit, and the actions they have taken since then to get back up and running again. This topic leads to a discussion on consumer behavior, and the changes Chris and his team have observed over the last couple of years. Chris then tells us about several trends they have observed, including the increase in online shopping for day-to-day goods, shopping trips becoming shorter (and less browsing/impulse buying), more “Click-and-Collect” (or curbside pick-up), and the rise of new payment options. As Chris discusses some of the trends, it leads to a deep dive into how permanent these trends are, and if this is causing changes to what his clients are looking for when they are gathering insights. We also touch on environmental changes, and a couple of other topics as well. In the last segment of our interview, we switch gears and get to know Chris a bit better with a new round of the 4 P’s. We learn Chris loves pickleball, exercise, and got a new puppy during the pandemic. If you want to learn more about Explorer Research, their solutions, and their shopper insights, visit their website: https://explorerresearch.com/ You can also connect with Chris on LinkedIn here: https://www.linkedin.com/in/chris-whitaker-1098a6a/ If you are heading to Austin for IIeX on April 19-20, be sure to check out the session “What Do Brands Really Want from Your Marketing?” where Anne Stephenson of Explorer Research will be speaking. Thanks for tuning in! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health. Joining Brian Lamar and Producer Brian is Andrew DeCilles, as well as special guest Katie Gross, the Chief Client Officer of Suzy. The conversation picks back up pretty quickly from the last episode. Andrew and Brian give a brief recap of what was covered, and Katie talks about why she reached out to continue the discussion. Katie has some unique insight into this area having worked for a panel, an exchange, an MR agency. and an end client throughout her career. She leans into that experience to give us the view of EPC from a panel management point of view rather than the sample purchaser view we had in the last episode. Katie discusses how in the past if you needed to “slam sample” you called up the panel and they pushed invites out to their panelist, even if it damaged the panel. This leads to a conversation on how EPC can help protect the asset of a panel (the respondents) and actually plays into the respondent experience and survey design. We even get into how EPC doesn’t mean the end of low incidence studies, it can just mean that there is there may be a pricing change to how it is currently priced. Finally, we discuss how to best bridge the gap between the current model and any future model that leverages EPC as its core metric. This is a great episode on something that is a growing trend in the online sample world – you do not want to miss it! Thanks for tuning in! Be sure to catch part of our EPC discussion. Just search “EPC: The Good and the Bad” in your podcast player of choice. If you want to learn more about Suzy and its capabilities, visit their website: https://suzy.com/ You can connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-gross-6148643/ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health. They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition! The guys then jump into a discussion around EPC. For those listening who don’t have an in-depth understanding of EPC and what it means, don’t worry. We cover what EPC means, what it does, what it might mean for the industry, and more. Brian Lamar, Producer Brian, and Andrew each give their own opinions on EPC from several different standpoints. If you’ve ever had questions about EPC, this is a can’t miss episode! This is a great discussion on a hot industry topic. You can read Andrew’s recent blog on EPC here: https://emi-rs.com/2021/12/21/is-epc-good-or-bad/ Thanks for tuning in! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great guest joining us today – Lisa Wilding-Brown, CEO of InnovateMR. Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago. Before we dove into those details, we talked to Lisa about how she was settling in as CEO. Brian mistakenly thinks it was over a year ago, and it cause a good laugh when Lisa told him it has only officially been since September of 2021. We then jump into a discussion around the new capital InnovateMR raised from CIVC Investments. Lisa talks about what the investment means to the organization. She then gets into the process behind getting the venture capital, which if you have not been through the process, is super interesting. We then get Lisa to talk about what some of the new money might be used for. She gives us a couple of hints like upgrading Pointclub.com and VisionSuite but keeps the rest of it close to the vest. We then switch gears and talk about a new industry study InnovateMR has launched called The State of DIY Research. This is an interesting study because they are asking for insights from users of DIY tools. If you are interested in providing your feedback on this topic, you take the survey here: https://visionsurveys.innovatemr.com/survey/582/The-State-of-DIY This was a great episode, and it was great to catch up with Lisa. You can connect with Lisa on LinkedIn here: You can also email her at Lisa@InnovateMR.com Thanks for tuning in! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a unique episode for you today! Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show. Then the guys talk about the 2022 Beijing Olympics. Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due to the host country, the impact COVID is having, to the myriad of scandals that are being announced on what seems like a daily basis. After the long sports discussion, the guys dive into the upcoming conferences in April and May. In what seems like a jammed-packed calendar, Brian talks about how excited he is to be getting back out on the road. In our last segment of the episode, the guys touch on a few recent market research news stories. First, they discuss the acquisition of Forsta by Press Ganey and what it could mean for legacy market research Forsta customers. They then touch on the recent 2021 financials report from Zappi, who registered a 30% YOY growth. In our final story, Brian Lamar discusses briefly Savanta purchasing Mindspark Research, and how this is part of the overall consolidation of the market research industry. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click the link to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences. Brian then talks about the launch of the new Minority Access Partnership Program (MAPP) website (www.Mappinterships.com). He also gives a bit of background of the program and how both he and EMI got involved. The guys then talk about a couple of bits of news coming out of EMI. The first is the announcement of the new partnership with Ag Access that makes EMI the exclusive reseller of their agricultural community. The second announcement is the news that was just released that EMI has partnered with Vancery to be the exclusive agent for their B2B community. This is huge news for us at EMI and we are excited to see how these partnerships help us better serve our clients. You can read the full Ag Access press release here: https://emi-rs.com/2022/02/01/emi-to-be-exclusive-agent-for-ag-access-community/ You can read the full Vancery press release here: https://emi-rs.com/2022/02/09/emi-to-be-exclusive-agent-for-vancerys-b2b-community/ The guys then switch gears and talk some latest market research news, starting with the news from InnovateMR that they received significant funding from private equity firm CIVC Partners. They then touch on the news that Prodege acquired Pollfish, as well as the new mobile game player insight tool from TapResearch. Next, the guys have a lengthy discussion about the news of a proposed bill in Congress that would impose a ban on “surveillance advertising”. Producer Brian talks from a marketer’s perspective about what he would like to see and what he is not a fan of both in the proposed bill and in the current state of advertising. Brian and Producer Brian then talk about Merkle’s announcement to combine Gyro and Merkle DWA into Merkle B2B, as well as Pureprofile’s decision to add CleanID to its platform to improve their data quality. They also discuss the news of System 1 being taken public, and how it was a bit of a surprise to both of them that they were. In our last story of the day, the guys get into a lengthy discussion about the news that the Census Bureau has plans to create its own probability-based panel to conduct public opinion research from. This leads to a broader discussion on whether it is fair for the government to compete with the private sector, and if this is more of a warning shot to the industry to do better. Thanks for listening! Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality. The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does. The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality. Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry tool, which is a pre-survey qualification/vetting tool that routes high-quality and low-quality respondents. As Cheskie explains, it integrates some “nifty” behavioral questions as part of the vetting process. Cheskie also talks about how they have incorporated semantic-network questions into Sentry as well. In the last part of the interview, we switch gears and get to know Cheskie a bit better on a personal level with a new edition of the 4 P’s. We learn that Cheskie’s hidden talent is that he is a baker. What was probably the biggest surprise is that both he and Brian both watch marble racing. This is a great chat about data quality that you don’t want to miss. If you want to learn more about CloudResearch and Sentry, visit their website: www.cloudresearch.com You can connect with Cheskie on LinkedIn here: https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/ Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year. Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together. The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Producer Brian raised the question about how this kind of law might impact some of the growing technologies in market research like machine learning and AI, and what it could mean. The guys then take on the rebrand of Prodege’s POD tool to Peeq. In the last news story, the guys talk about the new leadership team that was announced by Cint that combines senior leaders from both Lucid and Cint. The guys talk about the surprise of how even the number of senior leaders from both organizations there was in the announcement. In the second half of the episode, the guys talk about some 2022 predictions for the market research industry. They discuss the predictions that were talked about in a recent Greenbook blog series and give their own perspectives. You can read the series here: Part 1 / Part 2 Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us this week. Arundati Dandapani, the CIO of the Canadian Research Insight Council, joins us to talk about how successful 2021 was and what CRIC as an organization has planned for 2022. The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in 2021, and how it was an all-star crew. Arundati then gives Brian and Producer Brian a preview of what is upcoming in 2022. The plans include hosting more events, but a bit more spaced out, as well as rolling out new items to help member growth for CRIC. Arundati also talks about a career fair that CRIC is putting on that is planned for Friday, January 28. You can get more details on the Virtual Co-Op and Career Fair here: https://www.canadianresearchinsightscouncil.ca/registration-industry-virtual-co-op-and-careers-fair/ The talk of the upcoming career fair leads to a quick discussion about the current job market in Canada, and specifically in the insight industry. In the last part of the interview, Arundati talks about CAIP, the Certified Analytics and Insights Professionals of Canada, and highlights the eligibility of people to get CAIP certified. Here are the two articles she talks about: New Exam Achievers: https://www.caip-paim.ca/2021/12/18/congratulations-to-three-new-caips-2021-marks-industry-milestone-for-six-successful-exam-takers-in-canada/ Experienced Practitioners – Designation recommended for anyone with 15+ years of experience in Industry: https://www.caip-paim.ca/2021/09/15/with-over-15-years-in-industry-earn-your-caip-as-an-experienced-practitioner-by-december-2021/ If you want to learn more about CRIC, visit their website at www.canadianresearchinsightscouncil.ca. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special guest joining Brian Lamar and Producer Brian this episode – Howard Fienberg of the Insights Association. If you don’t know who Howard is (you should), he is the market research industry’s lobbyist in Washington DC helping ensure that our industry’s perspective is taken into account with lawmakers. He joins the guys to talk about data privacy legislation and a few other topics. Kicking off the episode, Howard gives Brian Lamar and Producer Brian some insights into what a lobbyist actually does, and what his day specifically is like. They then get into a deep discussion around data privacy legislation, including CCPA, the upcoming CPRA, as well as other state-level data privacy laws that are being proposed or that are going into effect soon. As part of this discussion, Howard gives us the inside details on why a federal data privacy law is not likely to come any time soon. He also gives some advice to market research firms on what they should be doing to stay compliant with the various laws. (Keep in mind, Howard is not a lawyer and says so to kick off this interview) In the last 10 minutes of the interview, we switch gears a bit and talk about a recent article Howard published about the use of non-competes in the market research industry, specifically non-compensated ones. This was a great interview you do not want to miss! You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/). You can read the article, Labor Market Competition and Non-Compete Agreements, Howard wrote by clicking here: http://marketingresearch.org/article/labor-market-competition-and-non-compete-agreements We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5. The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team. Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once. Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar. Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next. In the last news story of the day, the guys discuss the announcement from the US Census Bureau about its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey (ACS) five-year data, ahead of an expected March 2022 release date. In the last segment of the episode, Brian and Brian discuss a recent article published by INC. called, 3 Ways Market Research Makes You Dumber and What to Do Instead. They dig into the article and give their opinions on what the author states in the article. They both agree the article is clickbait and more of a description of a dysfunctional organization than an indictment of market research firms. You can read it here (https://www.inc.com/geoffrey-james/3-ways-market-research-makes-you-dumber-what-to-do-instead.html) Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle and Alex Millet, and Lindsey Bartel of BrandTrust. [3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research plays in that journey. Mike talks about the importance of both quantitative and qualitative research when it comes to a well-rounded customer journey and gives examples of what can happen when either component is missing. [32:49-1:80:20] Alex and Lindsey kick off their interview with a discussion on the importance of having trust in brands which leads to a discussion of their unique methodology for researching trust in brands called Narrative Inquiry. Lindsey and Alex also chat about the impact of open-ended questions on quality and how to find respondents that are willing to go through methodologies like Narrative Inquiry. If you’ve ever had questions about the relationships between customers, respondents, brands, and research, these interviews are for you. They also highlight two of the best rounds of the 4Ps we had in 2021! Thanks for listening to Intellicast this year! This episode officially marks the end of Season 4! We’ll see you all in 2022! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers. [34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method. Part 2 of the Best of Intellicast Season 4 series is full of great interviews on hot industry topics you won’t want to miss! Thanks for listening and keep an eye out for Part 3 later this week! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays! Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started! In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2. [3:22-23:31] Colson’s interview kicks off with a trip down memory lane to the last time he was on the podcast in April of 2020, the height of the pandemic. This sets the tone for the rest of his interview where he discusses the hurdles he faced leading his company through COVID, the launch of Ag Access, completely moving their call center to remote work and turnover challenges that ultimately lead to the lowest turnover rate the organization has ever seen! [23:32-55:00] In Dan and Chuck’s interview, they discuss data quality trends in the industry covering everything from supply shifts to fraudulent behavior. They also share their best practices for data quality in survey design, noteworthy types of fraud, the transition away from cookies and third-party data, an increase in industry collaboration against fraud, and more! Thanks for listening to Part 1 of our Best of Season 4 series! Stay tuned for Part 2 next week! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s final episode of season 4, Brian Lamar and Producer Brian are once again joined by Andrew DeCilles to talk abput some market research news and other goings-on in the industry. [1:15] The episode kicks off with the guys reminiscing a bit about the last 4 seasons as we are about to enter season 5. Everyone gives their best Intellicast memory, as well a few memories of episodes we’d like to forget! [8:03] After a stroll down memory lane, the guys switch gears and take a bit of a different approach to the news than they normally do. They discuss the increase in mergers and acquisitions over the last couple of months and discuss the impact it has had not only recently, but also how this trend is likely to continue into 2022. It also leads us down a path of the funding behind companies and how it could lead to a battle behind the scenes of what is right for research versus what is right for the stakeholder. It is a super interesting conversation. In the last segment of today’s episode, the guys each give updates on what they have planned for the holidays – everything from family time, activities to finishing up a quarantine (yes, listen to find out the details). Thanks for listening! Be sure to tune in to our “Best of” episodes over the next couple of weeks! See you in 2022. If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at Intellicast@emi-rs.com. We have been nominated for the Market Research Podcast of the Year. To vote for Intellicast, click here: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great guest joining us this episode. Joining Brian Lamar and Producer Brian is the Co-Founder and CEO of Informed Decision Group, Colin Valdiserri. The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job. Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers. Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger. In the last part of the interview, we switch gears and get to know Colin a bit better with a new edition of the 4 P’s. We learn that Colin is a guitar player and has been since he was a kid. We also learn that playing guitar and jamming out is one of the ways he likes to spend his downtime. He even let’s slip that the other co-founder is a singer and sang with the jam band at Quirks New York just a few weeks back. If shopper insights the study of the shopper experience is interesting to you – this is a can’t miss episode! Thanks for listening! You can learn more about Informed Decision Group by visiting their website here. You can connect with Colin by email at cvaldiserri@idg-consulting.com, or on LinkedIn here. You can also connect with Susie Johnston, the GM and SVP at Informed Decision Group on LinkedIn (Here), or by email at sjohnston@idg-consulting.com. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news. [4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in the source of the data, and its consistency in his measure of trust. [10:23] The guys then move on and talk about Leger’s acquisition of the Vancouver-based full-service firm, Insights West. [11:39] In the next news story, Brian and Andrew discuss some more big news from the sample arena. This time the major investment Prodege received by Great Hill Partners. This actually leads to a broader debate about whether the data a panel provides changes when they receive significant money, either investment, acquisition, etc. [17:25] In our last news story of the episode, the guys talk about Wise Works rebrand to Torfac. While Brian and Andrew don’t spend a lot of time on the actual story, it leads to an old-school rant by Brian about the recent rebrand trend and the names companies are rebranding to. If you missed Brian’s rants from past seasons, this is the episode for you! Thanks for listening and Happy Thanksgiving! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Joining Brian Lamar and Producer Brian are Gabby Blados and Tony Brown of EMI to talk about the Quirks New York conference they attended last week. [2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger’s latest acquisition of Methodify and Ask Canadians from Delvinia. [4:25] We switch gears and talk about the Quirks New York Conference with Tony and Gabby. Tony kicks it off by giving his high-level impressions of the conference. He talks about how great it was to see people face-to-face again. [5:46] Gabby then jumps in and gives us her perspective, both of the overall conference, her experience with it being her first large conference, and how it differed from the GLC local conference she attended earlier in the fall. [8:23] Gabby and Tony then take turns talking about some of their favorite sessions and key takeaways they learned. These included: · Gen Z and how they are shaking up market research · Best practices for screener and survey design · Millennials and B2B research · COVID’s continued impact on research · ESOMAR results of insight buyers · Events around the conference · And much more Thanks for tuning in! Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian and joined once again by Andrew DeCilles to break down the latest news from around the market research world. The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.) He gives a little background on what life has been like for the past couple of weeks while he has been campaigning, as well as giving some inside knowledge he learned along the way. [5:34] Next up, the guys move a what is probably the second biggest market research news story that has happened over the past week – Zendesk acquiring Momentive. Brian and Andrew breakdown the acquisition and what they hope to see come out of it, including possibly a new hybrid quant/qual tool based on the combined technology of SurveyMonkey and Zendesk. [11:07] In the next story, we talk about the recent news by Suzy to hire 40 new positions for a newly established tech hub in Wilmington, North Carolina. Brian comments on how Suzy seems to be on a hiring frenzy over the past couple of years, while Producer Brian looks at how they are going to where the talent is when establishing this new tech hub. [13:17] The guys then touch on the third-quarter earnings release from Ipsos, while really focusing on the fact that Ipsos is comparing not only to 2020 but to also 2019. [15:10] The next couple of stories we touch on deal with leaders in the industry moving to new roles with new organizations. First, we talk about Tim Wragg being named Hall and Partners’ new CEO. In the second story, we talk about former Maru executive, Rob Berger, being named as the Executive Vice President, Global Quantitative Solutions at Schlesinger Group. [18:20] In our last story, we talk about another acquisition, this time QuestionPro’s purchase of Bryght.AI. This leads to a quick discussion of structured versus unstructured data. Thanks for listening! Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record. News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story. Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology. Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply. Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination. Thanks for listening! If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at Intellicast@emi-rs.com. Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news. [2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late. [5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have. The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform. [10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry. [11:00] In the next story, Brian and Producer Brian talk about YouGov’s acquisition of Rezonence. They discuss what it could potentially mean for their panel, and Producer Brian gives his thoughts on it from an angle Brian Lamar didn’t consider. [13:19] In our second last story of the episode, Brian Lamar talks about the recent acquisition of NPD Group by a private equity firm. He talks about what he hopes happens with the acquisition, and to the NPD brand. [14:29] Finally, in the last story of the episode, the guys discuss the news that came out about Facebook potentially rebranding and refocusing as a metaverse company. Neither of the guys knows exactly what that means, even after looking it up. Based on the definitions they found, they talk about what it could mean, and if they are just getting too old and out of touch for this type of technology. Thanks for listening! If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here. Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a very timely episode for you this week. With all of the issues going on with different brands, and what seems to be a loss of consumer trust, we brought on a great group of guests to discuss measuring brand trust and why it is so important. Joining Brian Lamar and Producer Brian is EMI’s Andrew DeCilles, as well as Alex Millet (Managing Director) and Lindsey Bartel (Senior Analyst) both of BrandTrust to discuss trust in brands. [1:37] The discussion kicks off with some recent news around what is going on with Southwest and the canceled flights, and how they seemed to be endangering their consumer trust. This leads directly into why brands should be measuring trust as part of their research mix. The group also touches on the impact COVID has had on trust in brands. [5:49] Next, Alex and Brian talk about why it is important to understand trust as a brand. Alex talks about the 3 components of trust the BrandTrust looks at: Capabilities, Intent, and Vulnerability/Reciprocity. The last one is really around the emotional connection consumers have with brands and is a big component of the research into trust. [11:22] This leads naturally to Alex and Lindsey discussing BrandTrust’s unique methodology for research trust in brands called Narrative Inquiry. Lindsey gives some great background on the methodology and what all goes into it that makes it unique in the market research space. [18:08] The conversation takes a bit of a turn as Andrew asks about the importance of the open-ends and their impact on the quality BrandTrust gets using Narrative Inquiry. Lindsey talks about how they maintain engagement with respondents. It really starts to blur the lines between qual and quant. It leads to Andrew discussing how he can find the respondents that are willing to go through this methodology. [30:17] Alex and Lindsey then talk about a trust case study for a large membership organization that they did using Narrative Inquiry. Alex also talks about an upcoming webinar they are hosting on November 4, 2021, where they will be diving deeper into measure brand trust. [32:51] We switch gears in the second half of the interview, and ask Lindsey and Alex a new round of the 4 P’s. We find out their hidden talents, what their indulgences are, and the quirky habit they started because of COVID. This is a can’t miss episode. If you want to sign up for BrandTrust’s upcoming webinar, The Truth About Trust: Exploring What Trust Means to Brands, on Thursday, November 4, 2021, at 12:00 Pm EDT, click here. You can learn more about BrandTrust and Narrative Inquiry by visiting their website at www.brandtrust.com. You can with Alex and Lindsey on LinkedIn:

Alex

Lindsey

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news. Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum. Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution. The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years. Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen’s TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen’s CEO put out in response to losing their accreditation as well as other recent criticisms the company has faced. The guys then tackle another big industry story. They talk about the launch of the new global guidance for data usage from ESOMAR and GRBN. Brian and Jason agree about the leadership both organizations put forward with the rise in data privacy legislation occurs all over the world. Producer Brian posits that the new guidelines could be a tool that the industry can use in its lobbying against the more restrictive proposed legislation. The guys switch gears next and talk about a new report from the Insights Association and Opinium on the rate of poor mental health among market researchers. This leads to Brian Lamar getting a bit personal about his own struggles. In our last segment of the show, Jason and Brian touch on some of the key highlights from the 2021 Insights & Analytics Market & Top 50 report. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Now is when many brands are looking to renew their annual trackers. Be sure you are using the latest sampling best practice for tracking studies – download our free whitepaper Strategic Sample Blending: The New Best Practice for Tracking Studies here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we have interviews from our live session at the Insights Association Great Lakes Chapter Fall Conference, as well as some post-conference interviews as well. Kicking off the episode, Beth Teehan and Gabby Blados of EMI join Brian Lamar and Producer Brian to give their perspectives of the conference, from both a presenter (Beth) and a first-time conference attendee (Gabby). They discuss what it was like to be at an in-person conference for the first time in nearly 2 years. Beth then discussed the panel she was on that focused on strategies for going back to the office. She was surprised to find that Emi was farther ahead than many other firms. In our next interview, we are joined by Lindsay Bach-Moore, the Director of Research & Insights at Moore Research and the President-Elect of the Great Lakes Chapter of the Insights Association. Lindsay chats with Brian Lamar about her involvement with the GLC and being at the conference in person. They also briefly touch on the lineup of speakers at the conference. Next, we a joined by Deb Arnold of The Catalyx. We were able to get Deb to join us right after her presentation at the conference. Deb gives a quick recap of her presentation, and Brian gives some insights on how he felt it went. In our last interview, Vignesh Krishan of Research Defender joins Brian. They joke about how hard it was to be at an in-person conference, like forgetting business cards. Vignesh then gives us a quick recap of his history in market research, and what led him to found Research Defender. Brian also jokes with Vignesh about how much influence Intellicast had when he rebranded to Research Defender from SampleChain. You can connect with all our guests on LinkedIn: · Beth Teehan · Gabby Blados · Lindsay Bach-Moore · Deb Arnold · Vignesh Krishan Thanks for listening! We hope to see you at Insights Marketing Day! There is still time to register - click here. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Lisa Wilding-Brown, the new CEO of InnovateMR. Lisa joins us for the second time this year to discuss her promotion to CEO. We start by talking about the process of putting her hat in the ring for the role, and the process she went through to be named. This includes some discussion around how normally when a company founder steps back, they usually bring in an outsider to lead the company, but how this was not the case here. Then we talk to Lisa about what some of her personal and professional goals are in her role as CEO. In the second half of our interview, we discuss diversity and inclusion in the market research industry (one of Lisa’s passions) and how Lisa being named CEO will help further this initiative. We also touch on the broader impact it will have on the market research industry. This is a great interview with a leader in the market research industry! You can connect with Lisa on LinkedIn. If you haven’t already, give her blog about being named CEO a read here. If you want to learn more about InnovateMR and Vision Suite, visit their website at https://www.innovatemr.com/. Thanks for listening! We hope to see you at Insights Marketing Day! Click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special episode for you this week. We are joined by two special guests, both of whom will be part of Insights Marketing Day, coming up on September 29, 2021, in Chicago. In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her current role at McDonald’s. We then discuss her participation on the panel “Everything You Wanted to Know From a Corporate Researcher, But Were Afraid to Ask” at Insights Marketing Day. Michelle gives us a few tips for working with corporate researchers, as well as some advice to people who are trying to sell to her and other corporate researchers. She also talks about how they determine their research goals and priorities, and what they look for in a partner to help execute. We then bring back the 4 P’s to learn a bit more about Michelle, including her proficiency in languages, her love of travel, as well as some of the board games she has gotten into since the pandemic started. You can connect with Michelle on LinkedIn here. In our second interview, we are joined by Sebastian Schuliaquer, the Global Brand Insights Director at Kellogg’s. Sebastian gives us his background, and how it has led him to his current role with Kellogg’s. He then discusses some of the questions he thinks he will get on the panel at “Everything You Wanted to Know From a Corporate Researcher But Were Afraid to Ask” at Insights Marketing Day. Sebastian also talks about some of the vendor pitches he has had given to him, and he gives some advice to others on what they should do (like learn about the client challenges) and shouldn’t do (like ask budget upfront). We then discuss the approach that Kellogg’s takes with their research, and how they help supply each market with insights to help them make decisions. We switch gears and get to learn Sebastian a bit better. We learned that Sebastian knows how to surf, loves to cook, and he gives us a great hack involving Frosted Flakes, chocolate chips, and cold milk. (We have since tried it at the office and it has our stamp of approval!) You can connect with Sebastian on LinkedIn here. We hope to see you at Insights Marketing Day! Click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk about some of the latest market research news, and give a preview of the upcoming Insights Associations Great Lakes Chapter (GLC) Fall Conference coming up on September 8-10. The episode kicks off with the guys discussing the news that friend of the podcast, Lisa Wilding-Brown, being named the new CEO of InnovateMR. Next, the guys discuss DISQO’s new $85M capital increase through Series B funding. Brian Lamar talks about how the amount of money can help really accelerate DISQO’s plans. Brian and Producer Brian then discuss the news that the UK plans to reform GDPR data rules post-Brexit. They talk about how this will probably further complicate the already complicated world of data privacy. They also both opine that they wished that the UK would just stick with GDPR. In the last news story, the guys talk about Qualtric’s new Brand Impact Simulator. In the second half of the podcast, Brian Lamar gives a preview of the upcoming GLC Fall Conference. He talks about the speakers and sessions, as well as the fact it is the last GLC conference. There is still time to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to learn more. Thanks for listening! Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great episode for you today! We are joined today by Mike Adamson, Digital Brand Strategist with Merkle. Also making a return is Andrew DeCilles. The episode kicks off with Brian Lamar, Mike, and Andrew talking about Mike’s background and how he ended up a Digital Strategist with Merkle. They also cover a bit about what a “Digital Strategist” does. The guys then chat about Merkle’s cookie-less audience targeting tool, Merkury, and the news that it had been added to ActionIQ. Mike gives us some background on the tool, and it leads to a discussion about how the data it derives will be crucial in the near future. This actually leads us into a discussion about the Customer Journey Process. Mike starts off by letting us know what actually the process is, what goes into developing one, and how organizations/clients use it. They then discuss the role research plays in developing the customer journey process, both qualitative and quantitative. Mike talks about how both methods of research are needed to ensure that the journey is well-rounded and does not have any gaps. He gives a couple of examples of how missing one of the components leads to problems. Next, Mike discusses the approach Merkle takes when crafting customer journey processes for its clients. The guys then switch gears and bring back the 4 P’s. We learn Mike is a self-taught Blues harmonica player, what his favorite podcasts are, as well as his best fishing story! If you ever had questions about the customer journey process, this is the episode for you! If you want to learn more about Merkury, Merkle’s cookie-less audience targeting tool, visit the website here. If you want to learn more about Merkle and how they can help you improve your customer journey process, click here to visit their website. You can connect with Mike Adamson on LinkedIn here. Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode. The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news. First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform. Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution. They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea. They then touch on news from Communicus, Toluna, and Momentive. In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro. The guys then switch gears and Jason gives a quick recap of the Evolution of B2B Sample webinar he was a part of a couple of weeks back. If you missed it, you can watch the on-demand version here. Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research. The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market research generalists with experience in both qual and quant, similar to Brian. Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta. This includes the background on the name Trifecta, and how it ties into their approach to research. We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers. This is a great discussion that gave Brian Lamar a new perspective. We switch gears again and talk about Omnibus research. We start off by discussing how we are seeing more requests for this type of research, while Lynn and Laura counter with how efficient it has actually become rather and an increase. Laura gives a quick breakdown of what an omnibus is, which leads to some best practices organizations should be aware of if they are thinking of using the omnibus method for their research. Finally, Lynn and Laura discuss Trifecta’s new B2B omnibus alternative solution. They give some details on how it works and how organizations can leverage it to gather awesome insights quickly. You can learn more about Trifecta Research by visiting their website at https://trifectaresearch.com/. You can connect with Laura on LinkedIn here, or by calling 877-521-7778. You can connect with Lynn on LinkedIn here, or by calling 877.521.7778. Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to register for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up September 8-10 in Greater Cincinnati. Click here to register. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document. The episode kicks off with Brian and Judith discussing Judith’s background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research. They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document. Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about what it explores, and how buyers should look at the metrics. If you are a buyer of online sample, and ever had a question about the new ESOMAR guide, this is the episode you do not want to miss! To download a copy of the ESOMAR Questions for Users & Buyers of Online Samples, click here. Thanks for listening! You can connect with Judith on LinkedIn here. If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati. Want to come to see us at Insights Marketing Day, click here to register. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics. Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing) After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms. In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it. This is a great episode! Thanks for listening! If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati. We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. If you can’t make the live version, don’t worry! Register and we’ll send you the recording. Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling. Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away. Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results. They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK. They then touch on the news that Kantar completed its acquisition of Numerator. They give their thoughts on what they hope happens and comment on the speed at which the acquisition was completed. Next, Brian and Brian talk about the latest news from PureSpectrum and a proposed data protection act. The next story about a new panel focused on fast-moving consumer goods leads to a deep discussion about connected data, what researchers should have access to, and how people try to portray themselves versus their actual behavior. If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1. Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro. The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro. Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and how to best educate clients to make sure they are getting the results they are looking for. Brian and Dan also debate the pros and cons of branded versus unbranded communities, and when each is better for a client. They also touch on how the opinions on communities have shifted in the marketplace. Dan also gives us some best practices for starting and running a community. It is great info for anyone looking to start one. We switch gears for the second half of the interview and learn more about Dan with our latest round of the 4 P’s. We learn about Dan’s hidden talent, some of his favorite podcasts, and much more! Thanks for listening! If you want to learn more about QuestionPro, visit their website here. You can connect with Dan on LinkedIn here. You can also watch Live with Dan on LinkedIn here. Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here. If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here. Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021. The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started.

Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to.

Some sessions Mary is looking forward to include: · Talent & The Insights Industry - Led by Katie Gross | Suzy · Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata) · The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint)

If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12-14 in Pasadena. Click here to get the details.

Thanks for listening!

Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

Want to catch up on our blogs? Click here.

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee. After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news. The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution. Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna’s launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo. The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss where the trend is going and how the other larger trend with the rise of data privacy and consumers wanting to control their data play with each other. After the data discussion, the guys touch on Sprinklr’s IPO announcement, Research Defender adding another client integrating their data quality tools, and Alida’s new financing to fund their aggressive growth strategy. In our final story, we wish friend of the podcast, Andrew McKinney, congratulations on his new role as the Director of Marketing and Strategic Accounts at the Insights Association. Thanks for listening! Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here. If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here. Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian today is now a three-time guest, Arundati Dandapani of The Canadian Research Insight Council (CRIC) and the Certified Analytics and Insights Professionals of Canada. Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insights in knowledge management, data quality, and data diversity, coming up on June 30th at 12:00 PM EDT. Arundati gives the guys some background on why the CRIC decided to hold the webinar on this topic, as well as some of the influences for her, and some of the overarching industry questions she is hoping this webinar can answer. She and Brian then discuss the panel of presenters Arundati has lined up for the webinar (Or as she calls them the “A B C’s of data quality), including our own Brian Lamar! Joining Brian on the panel will be Andrew Granville, Chief Research Officer of Maru/Matchbox, and Crispin Beale, Senior Strategic Advisor for mTab. Each presenter will tackle the topic from different angles, including: · How data diversity fuels the insights engine as data quality intersects with the quality of insights and their resulting actions to yield impact and change for organizations · A deep dive into the industry benchmarks for managing sample quality when using blended samples to maximize data quality · Tracing the origins and implications of intelligence capital for success post the pandemic This is bound to be a very informative and interesting webinar! You can register for free by visiting: https://www.canadianresearchinsightscouncil.ca/events/the-role-of-insights-in-knowledge-management-data-quality-and-data-diversity/ You can check out Crispin’s article, The Five Essential Keys to Raising Intelligence Capital, which was featured in the Foresight blog here. If you want to check out past editions of the Foresight Blog, you can do so here. Thanks for listening! Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by Andrew DeCilles, Vice President of Client Services at EMI. The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live. Then the guys jump into a deep discussion on some of the data quality trends that are currently impacting the quantitative market research industry. They discuss how the surges and lulls in demand created issues for recruiting budgets, and how that has led to quality problems impacting nearly all panels right now. They also touch on feasibility issues impacting the industry and how changes in the market have led to projects that maybe a year ago were easy or had good feasibility are now becoming hard to complete and vendors are coming back with feasibility much lower than they estimated just 6 months ago. In the second half of the episode, Brian, Andrew, and Producer Brian dig into the latest market research news. They start off by discussing the results of a new study by Havas that found more than 70% of consumers have little faith that brands will deliver on their promises. This leads to a lively discussion on what potential causes can be, and their potential impact on brands and others. In the next few items, the guys talk about Sima Vasa joining the US Advisory Board of Australian market research technology platform Glow, to support its North American expansion plans, as Measure Protocol’s new StoreFront solution for consumer behavioral data. Next, Andrew and the guys discuss Cint’s recent acquisition of GapFish, and they postulate what the reason may have been for the acquisition. Finally, the guys discuss Escalent’s acquisition of Grail Insights, and what it means for them. Thanks for listening! If you want to register for the upcoming Insights Association townhall, Data Quality: Combatting New Threats, click here. Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today’s episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio! Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward. The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible. Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off. Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The Heart of Insights: India Initiative, to help raise funds to purchase oxygen condensers for India to assist with the ongoing COVID crisis there. Brian gives some details on how the whole thing came together and the results so far. The guys then switch gears and dive into some market research news, starting with the new partnership between HubUX and FastFocus. The guys also touch on the new ESOMAR study around the buyers and users of insights, new analysis from Data For Progress that showed a polling bias due to an overrepresentation of liberal voters, and DISQO’s new ad effectiveness report. Thanks for listening! If you want to learn more about The Heart of Insights: India Initiative, click here. Interested in attending SampleCon in-person? Click here to register. Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy! Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a bit of a different episode for you today. Angelica Jump from our team joins Brian Lamar and Producer Brian to talk about building a diversity and inclusion team at EMI.

The episode kicks off with Angelica and the guys talking about why diversity is important to her, and what led her to get involved and want to lead this effort at EMI. Angelica talks about her background and how that has led her to be passionate about diversity.

Angelica then tells the story of how EMI’s diversity team get its start, and how she went about gaining support and advice to build it from the ground up. Angelica talks about getting buy-in from executives, and how that helps get the support needed to make changes.

Brian and Angelica then talk about the activities the Diversity team has done this year, as well as some of the additional activities it has upcoming.

The conversation takes a small detour when Brian talks about the new Minority Access Partnership Program (MAPP) that EMI is a part of with Burke, Directions Research, and MarketVision. He gives some quick details of the new program and hints at a few things to come. You can read the press release about it here: https://www.prnewswire.com/news-releases/cincinnati-marketing-research-and-insight-firms-partner-on-new-internship-program-to-promote-greater-diversity-in-the-industry-301268277.html

Thanks for listening!

Want to register for our upcoming webinar, Data Quality and the Research Process: Ensuring Insights Integrity, on May 26 at 2:0 PM EDT? Click here: https://us02web.zoom.us/webinar/register/8616203113098/WN_rBmn4GzgTh2eg1efzqknyw

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! The guys have another great episode for you this week.

Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it.

Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands.

In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job.

In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system.

In the next story, Brian and Producer Brian discuss the latest ruling from the US Supreme Court on autodialers, and the impact it will have on market research.

In the final couple of stories, the guys discuss Lucid’s new partnership with The Trade Desk, and PureSpectrum’s acquisition of Instant Insights from UpWave. Enjoy!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today’s news-heavy episode, Brian Lamar and Producer Brian discuss the latest market research industry news and happenings.

Before they jump into the news, Producer Brian goes on a bit of a rant about a new TV show he saw a promo for called The Laundry Guy, and honestly couldn’t believe it. This leads to a deeper discussion about no longer having any new ideas for TV shows.

The guys then jump into some market research news, starting with SurveyMonkey’s newly launched brand and industry trackers.

Next, the guys cover a couple of stories from YouGov. First, a new report from YouGov and The Centre for Economics and Business Research found that UK consumer confidence has reached its highest levels since August of 2018. This led to a discussion on how this data can be correlated to the US and other areas. Second, is YouGov’s new opt-in, cross-device tracker, and data marketplace.

The guys then discuss a new report from the Institute of Practitioners in Advertising about how market research budgets’ decline has slowed. They tie this back to the previous story and the impact on the industry.

Brian and Brian then dive into the big acquisition news of Kantar purchasing Numerator for $1.5 billion. They talk about what they hope to see come out of this acquisition.

In the last couple of stories, the guys touch on SampleChain’s rebrand to Research Defender, PureSpectrum’s newly raised venture capital, and the new farmer panel from Alligator and FieldMouse.

Enjoy!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2.

The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud.

This also leads to a discussion of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices.

The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from.

The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable they will be able to use to identify fraud, but that Research Defender had already put their focus beyond cookies, so it will impact them less.

The three then talk about a recent article that Bonnie Breslauer of DISQO wrote titled Market Research Fraud is on the Rise – Let’s Conquer It Together, and how vital collaboration in the industry is to combat fraud. (You can read the full article here: https://www.greenbook.org/mr/insights/market-research-fraud-is-on-the-rise-lets-conquer-it-together/) They talk about innovating new fraud defenses and how while collaboration has increased, more is needed.

Thanks for listening!

You can learn more about Research Defender here: https://researchdefender.com/

You can connect with Dan on LinkedIn (https://www.linkedin.com/in/danielpfletcher/) or by email at dfletcher@researchdefender.com.

You can connect with Chuck by email at chuck@dm2corp.com.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great guest this week – Lisa Wilding Brown, Chief Research Officer of InnovateMR and newly elected ESOMAR Council member (among her many other titles).

Kicking off the episode, Lisa and the guys discuss the recent ResTech conference that was held a couple of weeks back, and what it means for the market research industry. They dig deep into how the new branding can really help open up new investment into the industry.

In the second topic, they discuss the newly announced combined leadership team for Confirmit/FocusVision. Brian and Lisa give perspective around the impact on market research, while Producer Brian talks about the business impact for the employees at both organizations.

This leads into a deep discussion around the use of demographics and how they shouldn’t be used as a sole segmentation tool, but in coordination with attitudes, behaviors, and other resources to better segment audiences. Lisa talks about her hope to see how we ask demographics evolve, especially with the changes over the last couple of years with how people identify themselves.

The demographics conversation leads into a talk about the Multicultural Insights Collective, and the works she has been doing with them to better diversity within Market Research.

In the second half of the episode, the guys switch gears and get to know Lisa a bit better. We talk about how Lisa is able to not only get involved in so many different organizations and causes, but how she makes time for it all along with making time for her family and her role at Innovate. Lisa talks about the importance of work-life balance, calendar discipline, and not being afraid to say no.

Next, the guys learn about what’s new at Innovate, including their new agile research platform Vision Suite. Lisa gives us background on the thinking behind what went into building the platform and how they got it launched. Lisa also talks about how it ties back to Innovate’s overall tag line.

In the final segment of the episode, Brian asks Lisa her opinion on where the future of sample is going.

This is just a small portion of what we covered with Lisa!

We hope you enjoy!

You can connect with Lisa by email at lisa@innovatemr.com or on LinkedIn here: https://www.linkedin.com/in/lisawildingbrown/

You can learn more about Innovate and their new agile insights platform, Vision Suite, here.

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting.

Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website. You’ll have to listen to get a full appreciation of it.

Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners.

The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself. Brian and Producer Brian discuss the announcement that Google is testing Federated Learning Cohorts as a potential replacement for third-party cookies.

In the last couple of stories, the guys give a shout-out to friend of the podcast Arundati Dandapani for her recent appointments, as well as a quick discussion of the newly announced Decision Analyst and DISQO partnership.

See you all next week!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great episode for you.

On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles.

Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations.

They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school.

They then switch gears and talk about 2 recent events coming from ESOMAR. The first is a new update to their Questions To Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years.

In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristen Luck, and council member Lisa Wilding Brown.

Thanks for listening!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news.

Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU-

Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different.

In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr.

Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020.

In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results.

Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page

Thanks for listening!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Michael Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk about the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research.

Kicking off the episode, Michael talks about the challenges his organization faced when the COVID lockdown began, and how he navigated it. This included how to navigate in different geographic regions where the restrictions differed.

Michael then talks about the opportunity they uncovered during 2020 that has led to a lucrative new market for his organization. He also discusses the partnerships and relationships he developed over time and how he leveraged them during the crisis.

The guys then talk about different industries they have seen either increase or pull back their research efforts, both from a qualitative and quantitative perspective. There are a few industries that might surprise you!

Finally, Michael talks about the safety precautions that they have put in place to ensure that they are not only following the CDC guidelines but how they are going above and beyond to make respondents feel safe in their facilities.

If you want to connect with Michael, you can reach him by phone at 310-440-2330, by email at mwillens@awrla.com, or on LinkedIn (https://www.linkedin.com/in/michael-willens-9849089/). You can learn more about Adler Weiner by visiting their website www.adlerweiner.com.

Thanks for listening!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian breakdown some of the recent market research stories, as well as some trending LinkedIn posts.

Kicking off the episode, the guys breakdown the discussion that was occurring on LinkedIn around the lack of diversity on Clubhouse. It was first mentioned by AJ Keirans, and was highlighted again by Jamin Brazil. You can check out the post here. (https://www.linkedin.com/feed/update/urn:li:activity:6765825435956854784/)

They then discuss the post from Kristen Luck about a recent article in the Guardian about how Dominic Cummings, a political strategist, and advisor to Boris Johnson, talked about polling companies. It brings up a discussion on the lack of advocacy groups in Europe to speak for the industry. You can check out the post and subsequent discussion here: https://www.linkedin.com/posts/kristinluck_dominic-cummings-witness-statement-on-public-activity-6767246468102410240-egK4/)

Next, the guys talk about the recent IPO of Cint on the NASDAQ Stockholm, and the new integration between Salesforce and SurveyMonkey.

In the final story of the episode, the guys breakdown a recent article in Streetfight Mag by DISQO. In the article, DISQO makes the case for panel data to as the solution for advertisers and other groups in a post-cookie world. You can read the full article here: https://streetfightmag.com/2021/02/05/disqos-adamant-case-for-panel-data-as-the-post-cookie-solution/#.YDZTNehKiUn

We end the episode by giving out our top 3 Girl Scout Cookie flavors.

Thanks for listening!

The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by the founder and CEO of Focus Forward and FF Transcription, Kim Harrison.

Kim talks about how she got started, and the path she took to grow Focus Forward into the business it is now. This lead Kim and Brian to reminisce about transcribing focus group data years ago from VHS tapes. Kim tells a story about the earlier years about how her Dad used to drive a route to pick up and deliver tapes in the early days of Focus Forward.

Kim then gives a preview of an upcoming new feature to Focus Forward and FF Transcription, AI-powered transcription. The new service will allow for a quicker turnaround of transcriptions, but it will be a much lower cost.

In the next section of the interview, Kim talks to Brian about the efforts she and her team undertook pivot when the pandemic hit. In particular, Kim talks about how they addressed their call center facility and changing it from an in-person place to a virtual facility.

In the final segment of our interview, Kim talks about how her organization has helped quantitative facilities pivot during the pandemic and set up new procedures to help them get back up and running.

If you were wondering what in-person qualitative is doing to address safety, this is the episode for you!

You can learn more about Focus Forward at their website here: www.focusfwd.co; and FF Transcription here: www.fftranscription.com

You can connect with Kim on LinkedIn here: https://www.linkedin.com/in/kim-harrison-0235ba2/

Thanks for listening!

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Jason Inderhees to discuss the upcoming 2021 market research conference schedule.

The guys start by discussing the overall conference landscape for 2021, including the approach this year where some are still being held virtually, some taking a hybrid approach, while others are hoping to hold in-person. They also touch on some of the new events that have started due to the pandemic, including the weekly lunch sessions that Jamin Brazil puts on.

Jason and Brian then talk about what they are looking forward to with in-person events, including a few specific events like IIeX and Quirks.

In the last segment, Jason and Brian give a preview of the upcoming 2021 edition of The Sample Landscape Report. They talk about what is new for this year, and why it is important for anyone conducting quantitative research to read it.

Thanks for listening!

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Colson Steber, the Co-CEO of Communications for Research and Ag Access.

Colson first joined us last April, right at the high of the shutdown due to the pandemic. In that episode, he talked about the impact it was having on his business, and how he and his team were working to stay afloat. Today, Colson gives us an update on what has occurred since then.

Colson starts off revisiting the impact he was facing during that time, including his work in progress dropping 70%. He then gets into a bit more detail around the additional hurdles he was facing during this time.

Before you think this episode gets too down in the dumps, it is a good story with a good ending.

Colson then gets into the pivots he and his organization have made over the last 8 months that have allowed them to build their own “v-shaped comeback”. He talks about how he was able to use PPP loans to keep his entire team, and then focus resources to push organizational projects that had been on the shelf, but we key to success in the future.

Colson also talked about launching their new brand focused on the agriculture industry, Ag Access. He also discusses how they were able to get it off the ground and launched in a matter of a couple of months rather than a couple of years. Colson then gives some details on how the new brand and the more targeted focus they have with it has helped them recover and now flourishing.

Colson and Brian then switch gears and talk about the changes internally Colson and his team made. This included moving his call center operations from in-person to totally virtual in two weeks. While that is impressive, Colson talks about having to add people starting in June, the turnover challenges he experienced, and changes he made, and how it has led to the lowest turnover rate the organization has ever had.

Colson then talks about the results they achieved for 2020, including matching their 2019 revenues, after being down in Q2 significantly.

In the last few minutes of the interview, Colson talks about some of the personal goals he has set for himself in 2021.

We hope you enjoy this great story!

You can learn more about Ag Access by visiting the website here: https://ag-access.com/

You can connect with Colson on LinkedIn here: https://www.linkedin.com/in/colsonsteber

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dive into what’s been going with the stock market, the latest market research news, and more!

Kicking off the episode, the guys discuss the big story from last week – GameStop, AMC, WallStreetBets, and the stock market. They give their perspective on what’s going on, what other stocks are being impacted, and what they think will happen. They both agree this is probably something that can unite us all.

Next, the guys move onto the latest market research news. First off, they discuss the Qualtrics IPO that took place last week during all of the other craziness. They talk about how the price rose above what initial asking, and what Qualtrics ended being valued at by the end of the first day of trading.

In the next story, Brian and Brian discuss the new insights consulting agency that 20/20 Research and Schlesinger Group launched called Aspen Finn. Producer Brian then gives an update about the story on Behaviorally that was talked about on last week’s episode.

In the last two stories, Brian and Brian talk about SurveyMonkey hiring their first Diversity Officer, and Decision Co acquiring response:AI.

Thanks for listening!

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today’s episode is a news-filled one!

Brian Lamar and Producer Brian kick it off by talking about a couple of branding changes that occurred last week. First, the guys talk about the new omnibus services launched by Directions Research called Xcelerant.

They then talk about PRS In Vivo US rebranding as Behaviorally. It leads to a conversation about how they have tied their focus into their name.

Next, the guys talk about some new data privacy and legislation news. First, they discuss California’s new law, A.B. 2257, that wants research respondents to be treated as independent contractors and for incentives to be meet the minimum wage. This leads to a long discussion on the potential impact to online researchers, including whether this will lead to an increase in professional respondents, will it improve data quality, or will it be a driver to a respondent scoring system.

In the second story on this topic, the guys talk about the announcement from CES from executives of 3 big tech firms that they expect a new nationwide data privacy law to be introduced by the new administration.

Brian and Producer Brian then talk about a recent LinkedIn post by Patrick Comer around the Research Technology (Restech) industry. They talk about what they found interesting where different organizations are placed. You can check it out here: https://www.linkedin.com/posts/comerpatrick_restech-activity-6758033005341761536-jsyt

They also touch on the launch of SampleNinja, the new DIY respondent management hub from Discuss.io, and Luth’s new panel that swaps company shares for data.

Thanks for listening!

Want to catch up on our blogs? Click here: https://emi-rs.com/blog/

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Arundati Dandapani, Chief Editor and Intelligence Officer at the Market Research and Intelligence Association (MRIA-ARIM), to discuss the recent MRIA seminar she organized last week.

The seminar, called Are Polls Obsolete? Boosting Trust, Accuracy and Data Quality in Research, brought in an all-star line-up to discuss polling, the state of the industry, understanding how sampling and biases can impact results, the public perceptions of polling, and even the future of it. It featured both academics and industry experts. We kick off the episode with Arundati and Brian giving a recap of the seminar, including what led her to organize this event, and the goals she had in mind for the event. She then gets into the attendees and the engagement she had throughout the seminar.

This leads into a conversation on the feedback she has received about the event overall and the speakers. They also talk about what Arundati would have done differently knowing what she knows now. Brian then digs into the challenges Arundati faced pulling this event together.

Finally, Arundati gives a preview of another upcoming seminar that the MRIA is working on.

If you want to watch the recording of the seminar, click here: https://mria-arim.ca/Sys/Store/Products/241033

Thanks for listening!

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper.

If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays.

After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space.

In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry.

In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer.

After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Network Quality Officer, as well as how she evaluated potential partners, and what causes partners to be removed.

Mary is super thorough – you’ll be a network management expert after this episode.

Thanks for listening!

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy New Year! We are back with a new season of Intellicast!

Kicking the episode off, Brian Lama and Producer Brian, talk about getting back into the swing of things and the on-going discussion of what this year’s intro music will be. They play both options and hope that listeners will give some feedback on their preference.

(You can send feedback to Intellicast@emi-rs.com, on Twitter @Intellicast1, or text us at 513-401-5463)

Next, the guys discuss the big news from Qualtrics and its potential implications.

They guys then have a lengthy conversation about 3 big storylines from 2020, including how the market research industry responded to the pandemic, the renewed focus on data quality, and all the name changes that went on.

Producer Brian then springs a surprise topic of the 2020 polling on Brian and they discuss it as well.

Finally, Brian gives a quick preview of the upcoming MRIA (Market Research and Intelligence Association) event Are Polls Obsolete? Boosting Trust, Accuracy, and Data Quality in Research, coming up on January 14, 2020. You can register for this free event here: https://www.eventbrite.ca/e/are-polls-obsolete-mria-january-seminar-tickets-133393173573?ref=ecount

Thanks for listening!

You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode, we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10- 0:15:05], Terry Crawford of MMR [0:15:15- 0:32:45], Steve Barnard of The Link Group [0:32:50- 0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55- 0:53:25]. Tune in to hear about: - Respondent Transparency - Current Quality Measures - Survey Experience - Biases - Changing Attitudes and Behaviors - Criteria Used to Remove Potential Bad Data - Healthcare Research - Quality of Open Ends - Fraud - Ghost Completes - The Future of Data Quality in Market Research

This episode of full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year!

See everyone in 2021!

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Part 2 of the Best of Intellicast 2020! In this episode, Brian and Brian revisit interviews with Damon Jones of Burke and Shannon Frazier of Directions Research.

[0:01:30- 0:43:35] In Damon’s interview, Brian and Damon discuss their involvement in the Great Lakes Chapter of the Insights Association and how Damon started at the Insights Association as well as the various roles he has held over the past 18 years within the organization. Brian and Damon are also members of the Diversity and Education Committee and talk about the importance of diversity within market research. It’s a topic they’re both truly passionate about! In the second half of the interview, they chat about Cincinnati sports!

[0:44:35- 1:38:50] Shannon’s interview starts with a discussion of SampleCon, which she, Brian, and Mary attended the previous week. They talk about some of the key themes of the conference including data quality, blockchain, and the state of the industry. This is a great conversation because you get perspectives of the conferences from a sample supplier and buyer as well as long-time SampleCon attendees and a first-time attendee. It was also one of the last in-person conferences of the year! In the final 15 minutes of the interview, Shannon and Mary discuss their shared love for Publix.

Part 2 of the “Best of Intellicast 2020” series is an awesome recap of some of the major themes of the market research industry this year from diversity and inclusion to data quality. Stay tuned for Part 3 next week!

Thanks for listening!

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: https://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Lamar and Producer Brian are taking some time off, but don’t fret, we have a couple of episodes for you where we will revisit some of our favorite interviews from this year.

In part 1 of our “Best of” episodes, we revisit our interviews with Jeremy and John Zogby of John Zogby Strategies and Chris Powell of Talmetrix.

[0:01:32- 0:36:10] In the Zogby interview, Jeremy and John discuss The Main St./ K St. IntelligenSEER. They talk about ideas for it, how it came to fruition, and the goals they have for it going forward. This leads to a great discussion on how quickly the world is changing and the need to understand what people think will come next. This is an interesting interview to listen to in retrospect of the election.

[0:37:15- 1:11:20] Chris chats with Brian and Brian about Talmetrix’s focus on employee engagement and Chris’s background. They also discuss employee engagement research and the difference between employee satisfaction and employee engagement. Employee engagement research has more in common with traditional consumer research than you might think! Chris also has a great take on the 4 Ps in the second half of the interview.

Part 1 of the “Best of Intellicast 2020” series is a great episode to catch you up on some great interviews from the past year. Stay tuned for Part 2 next week!

Thanks for listening!

You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here: https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: https://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode - the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions. If you missed Insights Marketing Day, you’ll want to tune in!

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to this special episode of Intellicast! On today’s episode, we are joined by three great guests to give us a preview of the 2020 Insights Marketing Day!

(6:15) Our first guest is Jeffrey Hayzlett, Chairman, and CEO of C-Suite Networks. Jeffrey joins Brian Lamar to discuss C-Suite Network and the podcast network, C-Suite Radio. Jeffrey talks about the different shows on the podcast network, its analytics available, and how podcasters can monetize their podcasts. This discussion is a great preview into the insights that Jeffrey will be providing on the upcoming panel, Everything You Want to Know, But are Afraid to Ask About Podcasting.

Jeffrey also talks about some of the other events and perks of C-Suite Network, including their weekly virtual get-togethers. You can connect with Jeffrey by email at Jeffrey@c-suitenetwork.com, or on LinkedIn here: https://www.linkedin.com/in/hayzlett/

(23:23) Our second guest is Danielle Blugrind, Senior Consumer Insights Manager at Roku. Kicking off the interview, Danielle talks about her background and what led her to her current role, and what it entails. They then talk about some of the trends she sees in entertainment due to the pandemic.

Brian and Danielle then switch gears, and we learn more about Danielle personally. We learned about Danielle’s most significant source of pride, her top 3 travel spots, and the quirky thing she started since the pandemic.

If you want to learn more about what Danielle is doing with Roku, you can connect with her on LinkedIn here: https://www.linkedin.com/in/danielleblugrind/

(37:04) In our final interview, we are joined by Bianca Pryor, the Vice President of Consumer Insights, Content Optimization at BET. We dive into Bianca’s role at BET and what led her to it. We also discuss how she had to adjust insights to help deliver content to BET viewers due to the pandemic, which leads to a discussion around the recent Soul Train Awards. We also dive into what she sees in the media landscape and how it has impacted her research.

Bianca and Brian then discuss the shift to a focus on streaming in the industry and how it has impacted BET.

We then shift to get to know Bianca a bit better with a shortened 4 P’s. We learn that she got back into biking during the pandemic and has been exploring New York City on her bike with her son.

You can connect with Bianca on LinkedIn here: https://www.linkedin.com/in/brpryor/

We hope you enjoy the interviews, and we hope to see you at Insights Marketing Day!

If you want to register for Insights Marketing Day, click here. You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode!

The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that means to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change.

The guys then turn to the latest market research news, starting with Thriveplan rebranding as Alpha-Diver.

They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry.

The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19.

Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA council.

The episode finished up with a quick preview for Insights Marketing Day!

See you all next week!

If you want to read the Feedspot blog on the top 20 market research podcasts, click here: https://blog.feedspot.com/market_research_podcasts/

To register for Insights Marketing Day, click here: https://events.bizzabo.com/imdus2020. The first 200 registrants get a cool swag box!

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined for a third time by Jeremy Zogby, Partner at John Zogby Strategies.

Jeremy and the guys discuss how difficult polling is, the results of the 2020 election (at least where it stood on Thursday), and how their poll stood up compared to others that were out there. (Hint: It was closer than most!)

Jeremey and Brian also discuss the townhall Jeremy and his father, John, held last week just prior to the election. Jeremy talks about the turn time from fielding to presenting, as well as talks about some of the organizations that were in attendance.

Throughout the conversation, the guys talk about polling overall, and Jeremy compares their poll to some of the others out there. He also talks about how polling is not just a science, but that art needs to be included.

If you want to watch the townhall from the Monday before the election, click here: https://johnzogbystrategies.com/town-hall/

You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here: https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

Thanks for listening!

Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here: https://events.bizzabo.com/imdus2020

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA

Check out our report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! To be completely honest, we went down some deep rabbit holes on this one.

Brian Lamar and Producer Brian kick the episode off by talking about the newly announced partnership between EMI and SampleChain. Brian talks about what it entails and how it is going to impact the future.

Then the guys dive into non-EMI-related market research news. First, we recognize the winner of the MRX Diversity Champion Award, Damon Jones. Brian talks about some of the efforts that Damon has been involved in that has led him to win this award. You can hear more about it here.

Next, Brian and Brian talk about the announcement that Ryan Smith, co-founder of Qualtrics, has agreed to purchase the Utah Jazz. This leads to a discussion of potential new speakers for the new X4 conference, will X4 attendees get to go to a game as part of the event, and potential new names for the Jazz – all market research related.

The guys then discuss the new funding that Toluna has secured, the recent reorganization at MetrixLab, Suzy’s new product launch, and NielsenIQ.

In the last segment, the guys discuss the upcoming election, and what it the different results could mean for the polling industry. This leads to Producer Brian going deep down a rabbit hole about 24-Hour news and opinion-based news stations.

See everyone next week!

Interested in joining the Zogby Townhall on Monday, November 2, 2020, at 12:00 PM EST? Click here to register: https://johnzogbystrategies.com/live-town-hall-registration/

Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here: https://events.bizzabo.com/imdus2020

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA

Check out our report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great new episode for you.

Brian Lamar and Producer Brian kick off the episode discussing Brian’s involvement in his local government and some of the activities he has been involved in.

The guys then dig into the latest marketing research news. The first story they cover is Paradigm’s acquisition of the Tellwut panel assets.

The next few stories continue the rebranding/naming segment we have had the past few weeks. We talk about how SurveyGizmo has rebranded as Alchemer. Then we turn our attention to the investment Clovis Point Capital has made in NinjaCat.

The guys then discuss a recent article about how 40% of CMOs said their most significant challenge of the next year is to understand consumer behavior and what changes are permanent versus temporary.

That dovetails nicely with the next story on how two-thirds of global brands plan to invest in their brands in the next 12 months, despite the pandemic.

Finally, the guys discuss the recent news from Amazon and their launch of a new invite-only panel and what that means not only for the sample industry but other industries.

See you all next week!

Want to register for Insights Marketing Day and get one of the sweet swag boxes? Click here: https://events.bizzabo.com/imdus2020

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA

Check out our report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special episode for you today. Joining Brian Lamar and Producer Brian is Courtney Sandfoss, a member of EMI’s business development team and our Chief Health Officer.

We kick off the episode discussing some of the latest market research news. We start by discussing the new Top 50 Report, formerly the Honomichl and Gold.

The team then discusses the comments by Leah Kennedy of BT about resisting the call of faster insights, and how it impacts not only the qualitative side but also the quantitative side.

They then touch on the recent changes to Schlesinger’s executive suite.

In the last news story, Courtney, Brian, and Producer Brian talk about Facebook’s recent announcement about halting political advertising after the US election. All three were a bit skeptical about the motives around this, and if Facebook would actually hold to that pledge.

In the second half of the episode, Brian, Courtney, and Producer Brian have a deep discussion around mental health and the market research industry. The conversation stemmed from a recent Insights Association survey, and the webinars they held around the topic. They talk about some of the results, and why they were what they were. They also discuss their own experiences during the pandemic, and what they have done about them.

You can get the results of the Insights Association survey here: https://www.insightsassociation.org/article/high-incidence-mental-health-struggles-among-us-market-researchers

Have a great week!

We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/

If you missed our recent webinar, When to DIY and When to Call a Pro, you can watch the on-demand version here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA

Check out our report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Chris Powell, CEO of Talmetrix. Talmetrix captures, connects, and correlates disparate talent data to generate relevant insights that improve employee experience, engagement, retention, performance, and employer brand reputation.

Kicking off the interview we talk with Chris about Talmetrix and their focus on employee engagement. It then shifts to Chris’s background and what led him to Talmetrix. Chris talks about some of the other organizations he worked with, including Scripps Network, Voya, Marriott, Deloitte, and Northwestern University.

The guys then switch gears and talk about employee engagement research. They discuss the difference between employee satisfaction and employee engagement and how that impacts an organization. Chris also touches on how employee engagement research has changed because of COVID, and why it is important to measure engagement now as many organizations are still having their employees working virtual.

Brian and Chris then discuss Talmetrix’s approach to employee engagement research and its similarities and differences to traditional consumer research. It has more in common than you would expect.

In the second half of the interview, Chris takes on our 4 P’s. We learn Chris is a great home chef and loves to make homemade pasta. We also learn he is a big car guy, and what his top 3 dream cars are. Finally, Chris gives us both a great Publix story and a Prince story.

You can learn more about Talmetrix at their website: https://www.talmetrix.com/

You can connect with Chris on LinkedIn(https://www.linkedin.com/in/chris-powell-7a7a123/,, or you can email him at powell@talmetrix.com.

Thanks for listening!

We have a new webinar on when it is best to use a DIY sample tool and when to use a direct managed service coming up on October 7 at 2:00 PM. You can register for it here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA. You can also catch it on-demand after!

Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jam-packed news episode for your today.

Brian Lamar and Producer Brian kick off the episode with a quick recap of the first presidential debate. Producer Brian probably summed it up best by calling it a true representation of 2020. The guys then dive right into the news – and there’s a lot!

First, they touch on Research For Good’s new Chief of Staff, Rich Silva. Then they turn to the news of a new panel being launched by Confirmit and the Institute for Jewish Policy Research. This actually leads to a discussion on whether more religion-based panels will start to pop up or not.

In the next story, the guys talk about the latest acquisition by Dynata, as well as the new integrated insights system, GEODE / AI, launched by Burke.

The guys switch gears a bit and then talk about the new Centre on Artificial Intelligence and Data Analytics for Science, Business and Society launched in Paris. They talk about the partnering companies involved and wonder about the impact this could bring to the industry.

We then move into our rebranding segment. We touch on 4 rebrands that have occurred in the last 2 weeks, including Vision Critical rebranding to Alida, Survata to Upwave, Alpha HQ to Feedback Loop, and Greenwald & Associates to Greenwald Research. These stories had Brian Lamar asking why companies go through rebranding, and Producer Brian gives a pretty good explanation (totally unplanned too!).

The guys then cover the acquisition of Inteligx by PureSpectrum, and the additional services it adds to PureSpectrum’s portfolio.

In the last segment of the episode, the guys discuss the recent call by P&G’s Chief Brand Officer to change the upfront process. Producer Brian is intrigued by the upfront process, both the ad buying and the TV pilot aspects, and he talks passionately about how this could change the whole process. They also talk about what P&G’s Chief Brand Officer said, and what kind of impact a change in the upfront process could have on ad testing and other market research.

If you need to catch-up on market research news, this is the episode for you.

We have a new webinar on when it is best to use a DIY sample tool and when to use a direct managed service coming up on October 7 at 2:00 PM. You can register for it here: https://us02web.zoom.us/webinar/register/6716004396063/WN_MTGSHxn9T5Op0ldrbDDdiA

Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian discuss IIeX, the recent Market Research Podcast Awards, the latest in market research news, and more.

Kicking off the episode, the guys catch-up with each other and discuss some recent events taking place in their lives.

They then give an update on Lincoln Merrihew, Susie Ribnik, and Tyler Farmer – all of whom where featured on episode 20. They were happy to announce that while initially impacted due to job loss from the pandemic, they are now all employed and doing great!

In the next segment, Brian Lamar gives a quick recap of the virtual IIeX event that went on last week. Brian talks about some of the presentations he attended, the virtual set-up and how it compares to the live version, and the great job Greenbook and Little Bird Marketing did.

That leads right into a recap of the Market Research Podcast Awards that were held on the evening of the first day of IIeX. Brian talks about the event and the top 3 podcast winners.

The guys then switch gears and discuss some market research news, including a new implicit research tool by HCD, Toluna’s new end-to-end platform, and Sprinklr’s new equity valuation.

Have a great week!

Check out our new report, Measuring Effectiveness: The Ideal Methods to Ensure Quality Data, here: https://emi-rs.com/measuring-effectiveness-the-ideal-methods-to-ensure-quality-data/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest market research news.

Kicking off the episode, the guys catch-up with one another, including a quick discussion around the current sports landscape, and which ones seemed to have gotten it right, and others that may not.

The guys then jump right into the news. The first story they touch on is the launch of a new Tech Advisory Consumer Panel by Maru/Matchbox.

Second, they discuss WPP’s latest earnings report. Both of them expected the announcement of a loss, but the actual number was a bit startling.

In the next segment, they discuss a new report by McKinsey about “Zoomers,” a new nickname for 15-21-year-olds who they consider the anti-Millennial.

The next story about the new partnership between DISQO and Gongos, leads a deep discussion from both of the guys around how COVID-19 may have impacted the current round of partnerships and other changes in the market research industry.

In the next segment, the guys talk about Brandwatch’s launch of Social Panels, and they compare it to the news from a couple of weeks ago about virtual panels.

In the next section, the guys discuss several stories that were in the most recent Insights Association Advocacy update email. They talk about the privacy shield law, and its potential impact, a couple of rejected laws that would have meant a new tax on market research, and the updates to CCPA regulations.

In the final segment of the episode, the guys give an update on Rory Dineen, who recently joined Suzy, and Adam Dietrich, who had a new study around “shy” Trump voters published in Bloomberg and Business Week.

Have a great week!

Miss our webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies? You can still watch the on-demand version, click here: https://us02web.zoom.us/webinar/register/7815977657841/WN_QX3ceSkLQcSlpZ0LMZSbbA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news.

The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform.

Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society.

Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. They guys also talk about the latest hire by Burke.

In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case.

In the final story of the episode, Brian and Brian discuss the results from the 2020 Mental Wellbeing in Research study. They discuss their own experiences, which then leads to a deeper discussion around mental health and its perceptions in society.

Talk to you all next week!

Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies, here: https://us02web.zoom.us/webinar/register/7815977657841/WN_QX3ceSkLQcSlpZ0LMZSbbA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, we are joined by Arundati Dandapani, Founder of Generation1.ca, and the Chief Editor of MRIA-ARIM.

Before the interview with Arundati, Brian Lamar and Producer Brian kick off the show with a couple of games, all about Canada. Then we jump right into the interview with Arundati. We learn about her background in journalism, and what led her to Toronto and the market research industry.

Arundati then talks about the multitude of organizations she is involved in, both in Canada and around the world. (Trust us, it’s a lot!)

Then we dig deep in the Cannabis research that Arundati conducts, including some cool stats that surprised Brian Lamar, as what she has upcoming.

In the final segment of the interview, we get to know more about the personal side or Arundati. We learn her hidden talent, and well as the top 3 summaries of books she has read in 2020. I f you are interested at all in Cannabis research, you don’t want to miss this episode.

You can connect with Arundati on LinkedIn here (https://www.linkedin.com/in/arundati/) or by visiting www.generation1.ca.

Register for our upcoming webinar, Is Sample Blending Finally Cool? Best Practices For Tracking Studies, here: https://us02web.zoom.us/webinar/register/7815977657841/WN_QX3ceSkLQcSlpZ0LMZSbbA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, it’s a double dose of Brian’s and Jason’s! We are joined by special guest Jason Silver, Director of Business Development of Gazelle Global, to talk about selling in what is now the new normal. Jason Inderhees also joins Brian Lamar and Producer Brian.

We learn how Jason Silver got into the market research industry, and what led him to his current role at Gazelle Global. He also gives us some insights into what Gazelle Global does.

We then get into some sales talk, which surprisingly, is one of the first times we have focused on this topic. We talk with Jason Silver about how selling has changed due to the pandemic. Both Jason’s talk about the adjustments they have made to both their selling approaches, and their daily habits.

This leads to a discussion about how their selling during the pandemic is easier or harder based on their selling styles.

Jason then let us know about some of the adjustments he’s made as well as what he is looking forward to when the current crisis ends.

In the second half of the interview, we have some fun with Jason (both actually) in a new round of The 4 Ps. We find out about Jason’s love of golf, some of the things he’s been doing since quarantine started, and more. Brian also chimes in with some of his favorite sales clichés.

You can connect with Jason Silver on LinkedIn (https://www.linkedin.com/in/jason-silver-44885725/) , or by email at jsilver@gazelleglobal.com. You can learn more about Gazelle Global by visiting their website here: https://www.gazelleglobal.com/

Have a great week!

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Jason Inderhees joins Brian Lamar and Producer Brian to talk the latest in market research news.

It kicks off with Brian Lamar giving a quick recap of a webinar he led around data quality. If you missed it, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_dbypCdpOSIahfVJ8BjbHGQ

The guys then dig into the latest market research news, starting with a discussion around Delvinia’s launch of virtual panels, and what it could potentially mean to the future of respondents. The guys then discuss the new partnership between the MRS and Colour of Research.

Brian and Jason then discuss the 2020 WIRe diversity champion award that is accepting nominations, as well as a new diversity webinar coming up from the Great Lakes Chapter of the Insights Association. You can register for the webinar here: https://www.insightsassociation.org/mrac/great-lakes-chapter/events

The guys then give an update to the Qualtrics IPO story they discussed on the previous episode.

In the last 2 segments, they discuss the launch of Accelerated Answers by Kantar, and the end of the Research & Results conference (as well as the launch of a new conference in its place).

Thanks for listening!

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! On today’s episode, Brian Lamar and Producer Brian dive into the latest market research news.

The episode kicks off with a discussion on the return of sports, and how the pandemic is impacting their return. This leads to a story from Producer Brian about a coronavirus scare he had at his house this past weekend.

The guys then jump into some market research news, starting with the news of SAP spinning off Qualtrics. They also touch on the acquisition of SurveyHealthcareGlobus as part of the launch of Apollo Intelligence Corporation, Kantar’s Project Moonshot, OP4G implementing CleanID, and Ipsos’ first-half results.

In the last segment, Brian talks about a couple of upcoming webinars

Enjoy!

If you are interested in registering for the upcoming webinar on July 30, A Prologue to the Future of America, with John Zogby Strategies, click here: https://us02web.zoom.us/webinar/register/WN_2CL1CZljRZeNKAmwAfrUbg

If you want to join our upcoming webinar, Data Quality: Why You Should Care, on August 5, click here: https://us02web.zoom.us/webinar/register/WN_dbypCdpOSIahfVJ8BjbHGQ

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed-packed episode for you today – Jason Inderhees returns to discuss the GRIT report, market research news, and other current events with Brian Lamar and Producer Brian.

We kick off the show with a really cool Publix update. Brian Lamar reached out and got some great tips from a Publix insider, including a secret website to see if chicken tender subs are on sale. You can visit it here: http://arepublixchickentendersubsonsale.com

The guys then move into some market research news, including promotions at Directions Research and MarketVision, a new hire by Measure Protocol, and a new division launched at Schlesinger. They also discuss the rebrand of LRW to Material, which leads to a discussion on what potentially EMI could rebrand as.

The news then turns a bit more serious as they discuss the recent search of the Hong Kong Public Opinion Office and its link to the new laws in Hong Kong. Keeping with the polling theme, the guys also discuss RavenPack’s new alternative to polling solution.

Finally, the guys discuss the news of Wal-Mart being sued for a CCPA breach.

Jason takes us off the rails by bringing up the return of baseball (and other sports) in the next few days.

Getting back on topic, the guys turn to the main topic of the podcast – the GRIT report. Both Brian and Jason give some highlights and thoughts on the report, including the timing of the data, how COVID-19 was addressed by Lenny and the team, the rankings of the most innovative companies (both supply and clients), just to list a few. They also discuss 1Q and the article written by their CEO.

This episode covers a ton!

To download a copy of The GRIT Report, click here: https://www.greenbook.org/mr/grit/

You can read all the entries of our new data quality blog series below:

When It Comes to Data Quality Not All Panels Are Equal - https://emi-rs.com/2020/07/17/when-it-comes-to-data-quality-not-all-panels-are-equal/

Data Quality – Demographic Differences - https://emi-rs.com/2020/07/22/data-quality-demographic-differences/

An Introduction to Quality Checks and Their Use Determining Data Quality - https://emi-rs.com/2020/07/13/an-introduction-to-quality-checks-and-their-use-determining-data-quality/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute.

Brian Lamar and Producer Brian get the show started discussing the launch of a new blog series, as well as catching up from the weekend.

Andrew Moffat then joins the guys to discuss data quality. He starts off giving the guys his background and what led him and his partner to found OpinonRoute. He then gets into their beliefs around data quality, which led them to create CleanID, their data quality tool.

Andrew then gives us more details on CleanID, how it works, and what it took to build the product.

Brian and Andrew then discuss where they see the sample industry going, and how work to improve data quality will be involved.

The guys then switch gears and discuss the COVID-19 research OpinionRoute is working on with AMC Global, and what led to the partnership.

In the final segment of the interview, we get to know Andrew a bit better with a new round of The 4 P’s. We learn that Andrew is into energy healing, and that his local Publix store has a tie back to another EMI employee.

To learn more about OpinionRoute, visit their website here: You can connect with Andrew on LinkedIn or by emailing him at amoffatt@opinionroute.com.

You can read the first in our new data quality blog series here: https://emi-rs.com/2020/07/13/an-introduction-to-quality-checks-and-their-use-determining-data-quality/

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We hope everyone had a good holiday weekend. On this episode, Brian Lamar and Producer Brian discuss the latest market research news over the past couple weeks, as well as catch-up on what they have been up to over the holiday. Brian Lamar even has a couple of new rants for us.

Kicking off the episode, Brian Lamar and Producer Brian catch-up with one another after the long holiday weekend (longer for some than others!). Brian then gives an update on some upcoming Insight Association Great Lakes Chapter virtual events coming up over the next few weeks. Here is the list and the links to register:

Evolving to a Work from Home Call Center Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-evolving-work-home-call-center

How COVID-19 Has Affected Multicultural Consumer Behavior Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-how-covid-19-has-affected-multicultural-consumer-behaviors

Sustaining Inclusion for Business Success Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-sustaining-inclusion-business-success

Brian also gives a shout-out to the next SampleCon Summer Happy Hour Series. You can register for the next one here: https://samplecon.wufoo.com/forms/q3vofo31it64rv/

Next, Brian and Producer Brian discuss the new report released by Jeremy and John Zogby of John Zogby Strategies called The Main St. / K St. IntelligenSEER. Issue 3 was just released and delves into people’s opinions on government and national sovereignty. You can check it out here: https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

The guys then turn to market research news, including Research For Good’s new data tool suite called DataForce, the new Iraq panel for Ipsos, Facebook’s new settings regarding political advertising, the extension of the Qualtrics/Voxpopme partnership, and the launch of Ribnik Research.

The guys also discuss the new reports launched by ThinkNow, including one that measures the impact of corporations' support for social and environmental initiatives on consumer brand perception and purchase behavior, and the other one around the 2020 election. They also touch on the GRBN Trust Survey findings. ‘ The episode ends with Brian Lamar giving us two new rants. The first on the “like” or “thumbs up” on a text message and the second on the enormous amount of fireworks set off this Fourth of July season.

If you are interested in signing up for the Colour of Research (CORe), click here: https://www.colourofresearch.org/mentoring

If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We continue our thought leadership series with another great guest! Joining Brian Lamar and Producer Brian is Tia Maurer, a Group Scientist for Product Research Testing at Proctor and Gamble.

The interview kicks off with Tia describing a bit of her background, as well as her current role with Proctor and Gamble and where it fits in the market research industry.

Then Brian and Tia jump into a detailed discussion on data quality, starting with Tia talking about a presentation she has given a few times over the years about the topic, and how it still applies today. Tia also gives some examples of how they do it at P&G, as well as some examples of the different types of fraud she has encountered.

Tia then gives us an example of ghost completes, and how they are impacting the sample industry, and how brands view the problem. She then turns the example into a holistic view on how poor data quality and fraud is impacting how brands view sample suppliers.

This leads to a discussion on changes to the overall industry they both want to see happen and how it can lead to better data quality.

Brian then asks Tia about where she sees the future of market research and sample heading and is she optimistic about it. You don’t want to miss her answer!

In the final segment of the interview, we find out that Tia was a competitive baton twirler, and still twirls to help relieve stress. And what is probably the best “Pandemic” answer we’ve ever had, we learned that she and her husband have been watching regional Elvis tribute artist (she told us they are more than impersonators) competitions on Facebook and Zoom. There is even a website that streams the performances every weekend. It is right up there with Brian’s newfound love of marble racing. It was such a great answer, Brian skips the rest of the 4 P’s!

If you are all about data quality – this is the episode you do not want to miss!

You can connect with Tia on LinkedIn here.

If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We continue our special thought leadership series this week with another great guest. Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research.

Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings. (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed.

We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group.

We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates. This leads into some tips on if certain questions should be included in the research.

This leads to a discussion around The Link Group’s new report using their unique methodology called LinkEQ (Emotional Measurement Research) that focuses on primary care physicians. They guys discuss the goals of the research, a quick review of LinkEQ, and some of the key findings.

The guys then discuss data quality in healthcare research, and if there are any differences when compared to consumer research. We then get a bit philosophical when Andrew and Steve discuss the impact of the research they do on the world and how they feel about it.

In the last segment of the interview, we do an abbreviated version of the 4 P’s and learn that Steve has recently gotten chickens. This leads to Andrew letting us know that he has built a worm farm in his garage for better compost. This is an insightful episode!

You can connect with Steve on LinkedIn here (https://www.linkedin.com/in/steve-barnard-2b3a181/). You can also learn more about The Link Group and LinkEQ by visiting their website: http://tlg.com/

If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another special episode for you. This week Brian Lamar, Producer Brian, and Andrew DeCilles are joined by Terry Crawford, the Senior Vice President of Operations for MMR, to have an in-depth discussion on data quality.

The episode kicks off with Brian and Andrew discussing with Terry his background and his current role at MMR.

This leads to the meat of the interview, where all three have a deep discussion around sample and data quality. It starts with a discussion with Terry where he believes good data comes from, and what he looks for in sample providers to work with.

The conversation then turns into some of the methods and best practices that Terry and MMR go through to ensure the quality of their sample and the subsequent data. It includes a wide variety of measures, from different questions, systems, etc.

Brian then brings up removals and the criteria that should be used to remove potential bad data. Terry gives us some great perspective on what to look for, and why there needs to be several criteria met to have someone excluded, rather than a respondent who just triggers a single quality measure, like speeding through a survey.

In what may the best part of the interview, we discuss with Terry where the ownership of data quality lies. You may be surprised by his response!

In the final segment of the interview, we get to know Terry on a more personal level with a new round of 4 P’s. We find out Terry’s hidden talent (or lack thereof), as well as his new quarantine habit, as well as a source of pride for him.

This is a great interview – especially if sample and data quality matter to you.

You can connect with Terry on LinkedIn here: https://www.linkedin.com/in/terry-crawford-95758140/

You can learn more about MMR by visiting their website: https://mmrresearch.com/

If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great episode for you. Today, Brian Lamar is joined by John Zogby and Jeremy Zogby of John Zogby Strategies.

They discuss a new research report series that they have launched called The Main St. / K St/ IntellgenSEER. We learn what the idea was for it, and how it came to fruition. Jeremy and John also discuss some of the goals they have for it going forward.

Jeremy then gives us a quick preview into some of the topics the first report covered, as well as what is going to be covered in the second report. This leads to a great discussion on how quickly the world is changing, and the need to understand what people are thinking will come next.

In the final segment of the interview, Brian discusses the Zogby Report podcast with John and Jeremy, and what to expect next from it.

This is a great interview.

You can download your free copy of The Main St. / K St/ IntellgenSEER here. https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

You can learn more about John Zogby Strategies by visiting their website here: https://johnzogbystrategies.com/

You can listen to The Zogby Report podcast here: https://johnzogbystrategies.com/zogby-podcast/

If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, to get the latest insights from our research-on-research, click here to register: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian sit down to discuss the latest news from the market research industry.

Brian Lamar kicks off the episode with a statement regarding the current protests going on around the globe.

The guys then turn their attention to some market research news, starting with Research For Good’s new collaboration project. You can get involved with it here: https://lnkd.in/erF6SNM

The guys also discuss the new partnerships that CINT announced last week with GfK and Survey2Connect, as well as Prodege’s acquisition of Upromise, and SurveyMonkey’s post-pandemic offering.

In the last couple of stories, the guys discuss the Insights Associations’ lobbying of Congress for limiting liability for insights businesses, as well as the launches of TruthSet, as well as Mastercard’s new data and toolset.

This is another great episode!

If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, to get the latest insights from our research-on-research, click here to register: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar recruited a new guest co-host for our interview. First off, joining us for the first time as guest co-host is EMI’s VP of Research Management and Overseas Team Lead, Katie Hock. Brian asked Katie to join this week’s episode because she has a prior work connection with our guest. Joining Katie and Brian is the CEO of SampleChain, Vignesh Krishnan.

We kick off the episode finding out how Katie and Vignesh know each other, which is included in how he got his start in market research.

We then discuss what led him to leave Lucid and start SampleChain, as well as what successes they have had so far. Vignesh also gives Brian and Katie a preview for what is next for SampleChain.

In the second half of the podcast, we switch gears and have some fun with Vignesh. It should be known that Vignesh is a long-time listener of the podcast, and he came prepared! The fun starts with not one, but two new research rants from Vignesh.

He then takes his turn with the 4 P’s, this time with a bonus fifth P! We discover what his hidden talent is, his funny pandemic activity, his travel plans post-quarantine, and his top 3 countries to travel to. In our bonus P, Vignesh gives us a great Prince story.

This is a great episode!

To learn more about SampleChain, visit their website here: https://www.samplechain.co/

You can connect with Vignesh on LinkedIn (https://www.linkedin.com/in/vignesh-krishnan-08846aa/) or by emailing him at vkrishnan@samplechain.co.

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed-packed episode for you. Andrew DeCilles joins Brian Lamar and Producer Brian to talk the latest market research news, a new study on sports and its impact on society, virtual conferences and work-from-home fails.

The episode kicks off with the guys talking how some sports leagues are starting to release plans to resume play and the economic and mental health impact of it. This leads directly into a discussion of a recent report by JWB# Media Insights on how essential sports is to Americans. The guys each give their perspective, not only of the results, but also their personal perspective (which differ greatly). The conversation takes a bit of a philosophical turn, where they guys talk how sports can be an escape for many and what that means during the pandemic.

In the next segment, Brian Lamar gives us a new research rant that is very timely. In a turn, Andrew and Producer Brian actually push Brian on the rant, and it leads to a discussion about why research needs to be conducted, but how messaging and positioning need to be considered.

Andrew then gives us his own rant, but instead of a research rant, he gives us a sales rant. His rant (or more venting) is about not being able to see clients face-to-face. Andrew totally understands the reason for no travel, it is more about how he likes to sell and how it is impacting him. Producer Brian just thinks it because Andrew has been at home with 2 children under the age of 3 for the last 2 months and needs to get some sleep.

After the rants, Brian gives us a preview of the upcoming NEXT conference, which is the first of the traditional in-person conferences to go virtual. The guys talk about some of the sessions, as well as the impact of the conference going virtual to different types of attendees. They also speculate on if this is going to be an ongoing trend even after the pandemic is over.

We then bring back Mount Rushmores – this time on the topic of work-from-home fails.

In the final segment of the episode, we touch on the latest market research news, include the new position for Jake Pryszlak, COVID’s impact on the UK market research industry, a new Dunn & Bradstreet report on data quality, and the new board members for Samplechain.

We hope you enjoy!

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more!

The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic.

This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once). He gives Producer Brian a recap of the concert and some of his top moments.

The conversation then turns to states starting to open back up, in particular Ohio. They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe.

In the last segment, the guys touch on some of the latest market research news, including Measure Protocol’s new QuickAnswers solution, ESOMAR’s report on the $18.7B loss of value the insights sector is facing, and a new media study by Havas Media Group on the habits and behaviors of Gen Z.

We hope you enjoy!

You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thank you for tuning in to Intellicast! On today’s episode Brian Lamar and Producer Brian and joined by EMI’s own Amy Carley! Amy joins the guys to talk about EMI’s new DIY sample platform, CONNECTOR.

The episode kicks off with Amy and the guys discussing some of the recent market research news, including Vision Critical’s new insight app, Aha’s new QuickSprint studies, Measure Protocol’s new Passive Behavior Gauge, and WPP’s latest earning.

They then discuss the recently released guidelines by the Insights Association for US research businesses to reopen, and how EMI is approaching it.

Amy then gives the guys details on Connector, and some of its benefits. She also gives a preview of the upcoming webinar she is hosting about it coming up on Friday, May 15, 2020 at 11:00 AM EDT. You can learn more about CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/.

You can also register for our webinar on Connector by clicking here: https://us02web.zoom.us/webinar/register/WN_ZhuxDUI5RbufUdFXRyTddQ

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great episode for you today. Brian Lamar and Tony Brown are joined by Mike Nash, President of KS&R.

They kick off the episode with a brief history of both Mike Nash and KS&R. Then Tony and Brian jump right into the interview with Mike.

They discuss Thought Leadership, some of the best practices in conducting thought leadership, which companies should be doing thought leadership and why, and more. Mike then discusses the data collection around creating and producing a thought leadership piece of content, and what he and KS&R look for when they are working on a piece for a client, particularly around focusing on polarizing questions.

Mike also discusses why Thought Leadership is so important in these current times, and why investment in it will pay dividends.

In the second half of the interview, we get to learn more about Mike with a new round of the 4 Ps. We discover that Mike is a bourbon enthusiast and has been working on the perfect Old Fashion recipe. He’s also been playing more board games with his family, as well as trying to learn to play Xbox. Mike also talks about a few books he has been reading during the pandemic.

This is a great episode!

To learn more about KS&R, visit their website here: www.ksrinc.com.

You can read Mike’s article on Though Leadership Best Practices here: https://www.ksrinc.com/blogs/mike-nash/nash-is-your-thought-leadership-breaking-through-the-noise#.XrqSvmhKiUk

You can connect with Mike on LinkedIn here: http://www.linkedin.com/pub/mike-nash/1/b94/2b1

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol.

This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever.

The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week.

We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more!

Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research.

This leads to a discussion on data quality, a subject both the Measure Protocol team and Brian are passionate about. They talk about current quality measures like red herring questions, and how it impacts user experience. They also talk about how Measure hopes to change this.

In the last third of the interview, we have some fun with the guys and get to know them a bit better. We discover who has become addicted to Trampwall on TikTok (It’s not what you think!), who goes all-in for e-sports, and who recently survived a pigeon suicide attempt.

The Measure guys, along with Producer Brian, then gang up on Brian Lamar with the new podium question about things that the non-American versions are better. This ranges from The Office, styles of government, maternity leave, to chips and chocolate.

This is an episode you do not want to miss! If you want to learn more about Measure Protocol, visit their website at https://www.measureprotocol.com/. You can also follow them on LinkedIn (https://www.linkedin.com/company/measureprotocol/) or on Twitter at @MeasureProtocol.

If you want to contact Owen, Paul, or John directly, they can be reached at the following emails: • Owen@measureprotocol.com • Paul@MeasureProtocol.com • John@MeasureProtocol.com

You can also connect with them on LinkedIn: • Owen (https://www.linkedin.com/in/owen-hanks-4752172/) • Paul (https://www.linkedin.com/in/paulneto/) • John (https://www.linkedin.com/in/thatjohnmartin/)

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Andrew DeCilles joins Brian Lamar and Producer Brian to discuss the latest market research news, current events, and more!

The episode kicks off with a lively discussion about how states starting to open back up from their quarantines, and the potential implications that could mean to consumers, politics, and the economy.

This leads to a recap and discussion of the latest market research new, starting with the CINT and P2Sample integration being completed. The guys also cover the new video focus group capabilities of FlexMR’s online qualitative platform and the latest earning reports by System 1 and Ipsos.

The guys then discuss the latest survey results from the Insights Association about the COVID impact. This leads to Andrew talking about how what he is seeing in the industry from talking with his clients. It gives a unique perspective.

In the last segment of the episode, we continue our interviews with job hunters in the market research space. This time we are joined by Alida Hines, a 20-year market professional based in Atlanta. We learn about her skills, some of the kinds of projects she has worked on, and what she can bring to a company.

This is a great episode!

To contact Alida, you can connect with her on LinkedIn here(https://www.linkedin.com/in/alidahines/), or by email at Alida.Hines@gmail.com.

The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: www.emi-rs.com/the-sample-landscape/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are all over the place on this episode.

It kicks off with the guys talking about some recent news stories, including a cruise ship that had been at sea since January 5th finally coming into port, Optus moving to work-from-home full time, and Facebook’s plan to warn users over COVID-19 misinformation. The last story causes both of the guys to question Facebook, and why they hadn’t done that previously when the concern was misinformation around the upcoming election.

This leads to a new non-research rant by Brian. (Something we haven’t featured in awhile)

The guys then talk about the latest market research news, starting with a discussion about Schlesinger’s acquisition of 20/20 Research. They then touch on YouGov’s latest earnings reports, and some interesting statements they made in their financial releases related to the impact COVID-19 has had on them. They then talk about some recent board appointments by Veriglif and Women in Research.

In the final segment of the episode, the guys introduce a new P to the 4 P’s, and they reflect on their answers to that question. They also have a deep discussion on some of the societal changes that have been going on, and what activities may be changed forever. This episode covers a wide variety of topics.

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This is a different kind of episode. We are all aware the market research industry has been hit hard due to the global pandemic, with organizations initiating furloughs, pay-cuts, and even layoffs.

Everyone here at Intellicast knows what those affected by this are going through, and a little while back Brian Lamar put out an offer on LinkedIn for anyone who has had their job impacted by the pandemic, to come on Intellicast and get their name out there.

His post caught fire, and we had several people reach out. This episode is a first of several where we sit down with people from different levels of the industry and learn more about them, their skills, and what they can offer to prospective companies. If you are in the market great talent, this is an episode you don’t want to miss!

Our first interview (1:53) is with Susie Ribnik, formerly of Leiberman. Research Worldwide. Susie has over 20 years’ experience in the market research industry, in both qualitative and quantitative. We got to learn how she got started in market research, some of her skills, and what she is looking for in her next opportunity. She is a very upbeat, outgoing person, and would be an asset to any organization.

You can connect with Susie on LinkedIn here: https://www.linkedin.com/in/susie-ribnik/

In our second interview (21:51), we are joined by Lincoln Merrihew. We learn about his background in environmental studies and regulations, and how it led to a career in market research. We also get into his extensive skills and perspective in market research. Brian and Lincoln also get into a deep discussion on what could be happening to market research, and with consumers, after we emerge from the current pandemic. We talk about delayed purchases versus canceled purchases, and how it can impact overall consumer behavior. It is a really interesting discussion!

We then switch gears with Lincoln and learn more about him, including his love of photography and running, his biggest accomplishment, and more!

You can connect with Lincoln by email at Lincolnmerrihew@gmail.com, by phone at 508-981-4848, or on LinkedIn here: https://www.linkedin.com/in/lincolnmerrihew/

In our final interview (51:19), we are joined by Tyler Farmer a recent graduate of the Georgia MMR program. We learn how a market research class in undergrad led him to pursue a career in market research. We then talk about some of his background, including his previous marketing roles he was in prior to joining the MMR program. Tyler then gets into the skills he has developed through the MMR program, and how he can leverage them to help a company.

Then we switch gears and learn more about Tyler, including his love of sports and video games, his hidden talent, and that he and Brian have both gotten into watching marble racing.

You can connect with Tyler by email at tylerfarmer471@gmail.com or on LinkedIn here: https://www.linkedin.com/in/tylerfarmer624/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Colson Steber, Co-CEO of Communications For Research and the current President of the Great Lakes Chapter of the Insights Association.

In the first segment of the interview, Colson discusses how he got his start in market research, and what led him to take over the family business. Colson also talks about the history of Communications For Research, and how it has evolved over the years.

The guys then get into a deep discussion about how the current COVID-19 pandemic has impacted Colson’s business. Colson gets honest with Brian about the impact and the decisions he has had to make as he tries to weather the storm. It is a perspective that many are experiencing, but few are talking about.

In the second half of the interview, we switch gears a bit. First, Brian and Colson talk about the Great Lakes Chapter of the Insights Association and the collaborative environment they have fostered. Then we get to know Colson better, including the cool one-on-one experience he is creating for his kids, his pizza tossing past, his biggest source of pride, and the top 3 small business resources he has found to help with coronavirus.

This is a great interview!

If you want to learn more about Communications For Research and their capabilities, visit their website: https://www.cfrinc.net/. You can reach out to Colson by email at CSteber@cfrinc.net or on LinkedIn here: https://www.linkedin.com/in/colsonsteber/

If you are interested in the resources Colson mentioned, here is the list of them: • https://preparedforsuccess.org/ • https://www.ccoleadership.com/ • https://simplenumbers.me/crisismgmt/

You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum.

We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum.

Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality.

In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on!

We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now.

This is a great episode you don’t want to miss!

To learn more about PureSpectrum and their new tool, PureScore, visit their website: www.purespectrum.com.

You can connect with Mark on LinkedIn https://www.linkedin.com/in/markmenig/ or you can email him at Mark@purespectrum.com.

You can discover more about EMI’s COVID-19 research by visiting our blog here https://emi-rs.com/covid-19-research-and-resources/. You can check out all the industry COVID-19 insights and resources here: https://emi-rs.com/covid-19-research-and-resources/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast!

On this episode, Brian Lamar and Producer Brian are joined by EMI’s own Courtney Sandfoss to discuss the latest in the market research industry.

The episode kicks off with Courtney’s introduction and a possible family relation to Brian Lamar! They talk about their Kentucky backgrounds and EMI’s Fried Chicken Day.

In the second segment, they discuss some current events, particularly Bernie Sanders and his suspension of the presidential campaign.

The third segment is all about MRX News. The guys talk about how almost a third of qual agencies have moved most of their face-to-face work online in response to COVID-19. They also address some industry layoffs and whether insight companies should suspend non-compete agreements to those who have been laid off during the pandemic. Courtney and the guys then discuss working from home and suggestions for the research industry during this time. They wrap up the news segment with a discussion of Ipsos’s cost saving measures as Q1 results may take a hit.

Here are some links to some of the research discussed: o Qual Industries Move Face-to-Face Work Online https://www.research-live.com/article/news/third-of-us-qual-agencies-shift-to-online-/id/5067372 o New MR COVID-19 Report—Wave 1 https://newmr.org/blog/covid-report-wave1/ o Ipsos Cost Saving Measures https://www.research-live.com/article/news/ipsos-introduces-cost-savings-expects-q1-results-to-be-hit/id/5067582

The final segment includes Brian Lamar’s research rant of the week followed by Courtney’s personal rant. This episode closes with the 4 P’s with Courtney which includes a Kentucky basketball chat!

We hope you enjoy!

Intellicast has been nominated for the Annual MR Podcast Award! Help us win – cast your vote here.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry.

The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future.

In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research.

Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/)

This then leads into a discussion on some disruptions to some industries, and others that could see massive growth. The discussion starts with traditional sports moving virtual, like NASCAR and the NBA, as well as eSports, and if they will become more mainstream because of the current crisis. They also touch on gyms, and the university system.

In the final segment of the podcast, the guys highlight some of the recent market research news, including a new position for friend of the podcast, Andrew McKinney, a new hire by PureSpectrum, the cost-savings plan by WPP, and new ESOMAR news.

You can read the PDF from ESOMAR here: https://www.esomar.org/uploads/public/knowledge-and-standards/documents/ESOMAR-Management-of-Covid-19-Measures.pdf

We hope you enjoy!

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust.

They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry.

Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights. Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting!

Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally.

In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better.

Starting off, Lindsey gives us a new rant on not being able to go to the gym.

Then both Alex and Lindsey answer a new round of the 4 P’s. It starts with everyone giving their top 3 movies, but then devolves into a discussion on Tiger King. Getting back on track, Alex gives us what might be one of the most unexpected Prince stories yet. Finally, we introduce a new P, pandemic, and learn about Lindsey and Alex’s quarantine life!

This is a great episode that will help you get away for the next hour. If you want to learn more about the Emotional Inquiry, Narrative Inquiry, or Brandtrust, visit their website: www.brandtrust.com.

You can connect with Alex on LinkedIn here: https://www.linkedin.com/in/alexandermillet/

You can connect with Lindsey on LinkedIn here: https://www.linkedin.com/in/lindseybartel/

Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods.

In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given.

After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry.

In the final segment of the podcast, the guys try and have some fun. Brian Lamar gives his assessment of the new hot documentary on Netflix, Tiger King. Since both guys are spending a lot more time inside, they give their top 3 board games.

If you have a top board game, or a TV Show you would recommend. Let us know and we will share it on our Twitter account, @Intellicast1!

Stay safe everyone!

Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to this episode of Intellicast! In this episode, Brian Lamar and Producer Brian, talk a variety of topics and try to find stories that don’t have to do with the Coronavirus.

The guys start off the episode talking about the many different COVID-19 research and resources that the market research industry has put out over the last week.

Moving into the market research news, the guys touch on the recent S4 Capital 2019 results, as well as some statements made by Sir Martin Sorrell in a recent Sky News interview. They also touch on the announcement by the US Census that they were pausing field operations, and what the impact could be.

The guys then turn to some more fun topics. They give a few resources out there for people to check out while they are housebound, including the daily “Home Safari” by the Cincinnati Zoo. (You can watch on their YouTube page here: https://www.youtube.com/channel/UCE3VoxyYmyQCReOXk2ogsVg)

Brian Lamar also gives a recap of Sunday’s ESPN The Ocho special, including his favorite wacky sport of Marble Racing. This leads into a discussion of the daily press conference that the Ohio Governor gives, and how other TV channels seem to be filling up airtime.

This is followed up with a discussion about whether the Tokyo Olympics should be postponed (after we finished recording the announcement did come out about them being postponed).

In the final segment of the episode, Brian Lamar gives out some of the rescheduled dates for Quirks Chicago and IIeX, which leads to a discussion on if there was the same speaker line-up, would you attend a virtual conference.

This is a great episode to help you get through the lockdown!

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to Intellicast! Today’s episode is a little different – Brian Lamar is joined virtually by Producer Brian. To kick off the episode, the guys discuss the latest news around COVID-19, including Greenbook’s projecting on the economic impact of the CPOVID-19 outbreak, WPP’s announcement for staff to work from home, and the MRBA announcement around financial support to market researchers impacted by the virus. The guys also discuss a round-up of polls on COVID-19 completed by FiveThirtyEight.

The guys also discuss some of the actions that have taken place across the country to try and curb the spread of the virus.

They then turn to some of the non-COVID-19 related market research news, including Jamie Baker-Prewitt’s new role at Burke, and a BuzzFeed report on Sensor Tower secretly harvesting internet activity through free VPN apps.

Brian then dives into what may be a controversial topic for some – the soliciting of votes for the GRIT report. The conversation stems from a LinkedIn post from the CEO of Protobrand, who shared a screenshot of an email he received asking him to vote for a specific company as the most innovative on the GRIT report. It led to a huge discussion on LinkedIn that you can read here: https://www.linkedin.com/feed/update/urn:li:activity:6644686493325545472/

Brian and Brian then give a quick recap of the town hall that the Insights Association put on last week around COVID-19 and the impact the industry was seeing.

In the final segment of the episode, the guys have some fun and discuss some activities they have been doing while being at home. They also give some TV and movie recommendations for people to check out. If you have a recommendation, either of an activity, TV show, or movie, let us know on Twitter @Intellicast1 and we will share it out!

Brian Lamar wrote a blog about COVID-19 and its impact on the market research industry. You can read it here: https://emi-rs.com/2020/03/11/covid-19-and-its-impact-on-market-research/

Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a bit of a different episode for you this week. On the first half of the episode, Tony Brown joins Brian Lamar to talk about some of the latest news in market research. They include Cint’s new CTO, and Dynata’s new partnership with CMNTY.

Brian any Tony then turn their attention to COVID-19 and its impact on the market research industry. They discuss what they have seen so far in terms of what others in the industry are doing, what EMI is doing, and what they have seen specifically around research, the supply chain, response rates and any potential behavior or attitudinal changes.

Normally that would have been the end of the episode, but there were some announcements and news that happened after we finished recording, that we felt we needed to discuss. So, in the second half of our episode, Andrew DeCilles joins us to discuss COVID-19 more and some of the additional announcements we have seen. We also discuss the postponement of Quirks Chicago, and what we think will be happening in the coming few days.

This is an interesting episode!

Brian Lamar wrote a blog about COVID-19 and its impact on the market research industry. You can read it here: https://emi-rs.com/2020/03/11/covid-19-and-its-impact-on-market-research/

If you haven’t voted in the Annual MR Podcast Award, please remember to vote for Intellicast here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Intellicast, Jason Inderhees joins Brian Lamar for a second time.

The episode starts off with the guys discussing the postponement of the Qualtrics X4 Summit due to Coronavirus concerns, and how it might affect other upcoming conferences. They then talk about Schlesinger Groups’ acquisition of Market Cube, and what it means for the industry. And in the final news story of the week, the guys talk about Nationscape, a new public opinion research project through a partnership with USA Today, Democracy Fund and UCLA.

In the second half of the episode, Jason gives us a recap of Quirks Brooklyn. This was Jason’s first time going to Quirks, and he was amazed by all the activities that went on around the conference. He also talks about the number of qualitative research topics and companies he encountered, including ones that promoted qualitative research as an add-on to quantitative.

Jason also discusses his favorite session of the conference; Bad data is misinforming business decisions – How brands are uniting to ensure data quality. He was encouraged that brands are starting to demand data quality and that they are willing to pay for it. To close out the episode, the guys talk a couple of current events, including daylight savings time, and a visit by Intern Emma!

Enjoy!

Intellicast has been nominated for the Annual MR Podcast Award! Help us win – cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by former Poll Party host, Rory Dineen. The episode kicks off with Brian and Rory catching up on some of the latest current events, including the latest on the coronavirus, the South Carolina Democratic Primary, and more.

Rory then brings back the Poll Party segment, Quiz of the Week, to Intellicast. She has both Brian’s find out which TV show they should be one. (You can take the quiz here: https://www.buzzfeed.com/fiercewalrus49/tell-us-what-you-eat-in-a-day-and-well-tell-you-w-dxsrlyc0il)

The results of the Quiz of the Week lead into a conversation with Rory and Brian about The Bachelor.

In the second half of the episode, we dive into the latest market research news. We kick it off discussing Eric Salama separation from Kantar. We then touch on the acquisition of Confirmit by Verdane Capital and its impending merger with Dapresy. We then discuss the call by the Insights Association for changes to the CCPA. We then touch on the latest financial releases by Ipsos, Nielsen and WPP, and what it means for the overall industry.

In the final piece of news, Brian talks about Beth Teehan, the new addition to EMI. You can check out the full press release here: https://emi-rs.com/2020/02/26/emi-adds-to-executive-team/

To close out the episode, Brian and Rory discuss the Houston Astros cheating scandal and what they believe should be the punishment.

Enjoy!

Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this week’s episode, Brian Lamar sits down with Jeremy Zogby, Partner at John Zogby Strategies. Jeremy talks about growing up surrounded by polling and politics, and how he knew he was going to work with his Dad, but took nine years to pursue teaching first.

Brian and Jeremy then talk about what it was like for Jeremy to live in Prague, and the cultural differences he noticed, and how it has helped him later in his career.

The conversation then turns to polling. They discuss the types of polling projects John Zogby Strategies works on during election season, not just around candidates, but also issues and how issues impact other areas. Jeremy also discusses what the future may hold for the organization. He also gives us some history of the Zogby organization, in what he says, “you won’t find on Wikipedia.” It is really interesting.

Brian and Jeremy then discuss the 2020 election, the Democratic field, and who can bring the excitement factor that both Obama and Trump brought over the last few elections.

The conversation then switches gears to podcasts, where Brian and Jeremy discuss Jeremy’s new podcast called The Zogby Report. They talk about how it got started, the tone and approach to politics it takes, and what their goals are for it going forward.

In the final part of the interview, we get to know Jeremy on a more personal level by having him give us a research rant and answer the 4 P’s. We find out Jeremy’s hidden talent, what his favorite podcasts are, his book recommendations, and more!

This is an excellent episode with a great guest!

To learn more about John Zogby Strategies, visit their website (https://johnzogbystrategies.com/), or connect with them on LinkedIn (https://www.linkedin.com/company/johnzogbystrategies/) You can connect with Jeremy Zogby on LinkedIn (https://www.linkedin.com/in/jeremy-zogby-4a16b99/).

You can check out Jeremy’s podcast, The Zogby Report, by visiting their website (https://johnzogbystrategies.com/category/podcast/) or by searching “The Zogby Report” on your favorite podcast platform.

Intellicast has been nominated for the Annual MR Podcast Award! Help us win -cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for joining us for another episode of Intellicast! We cover a wide range of topics on this episode. Kicking off the show, Brian, Producer Brian, and new guest co-host Adam Clements, kick off the episode talking about some of the recent podcast feedback we have received, and a discussion on the recent Iowa Caucus.

The guys then turn to the latest market research news, including data quality news from Maru/Blue and Imperium, some new hires by Directions Research and InnovateMR, Cint’s new brand unveiling, and more!

We then learn more about Adam with a new installment of the 4 P’s, including how his interest in video gaming led him to pursue a career in market research. We find out about his eclectic taste in music, as well as his most embarrassing moment.

At the 50-minute mark, we switch gears a bit and feature a couple of interviews that Brian recorded while he was down in Atlanta a couple of weeks ago for SampleCon. Our first interview is with Ted Pulsifer of Market Cube. He chats with Brian about employee engagement and appreciation and tells us a great story about how Market Cube gave their top 20 employees from across the company a new car of their choice.

In the second interview, Brian is joined by Carlos Dreyfus of the Vetri, a mobile-based data and research app. Carlos gives Brian a great overview of the new company, what it does, and what makes them different. He also talks about what they are trying to do within the industry.

This a great listen!

To learn more about Market Cube, visit their website (https://market-cube.com/). You can also learn more about their employee appreciation initiative, follow them on LinkedIn (https://www.linkedin.com/company/marketcube/), on Twitter @market_cube (https://twitter.com/market_cube) or check out some of their posts (https://www.linkedin.com/posts/marketcube_marketcube-employeeengagement-rewards-activity-6628301607501168640-5CHK).

To learn more about Vetri, visit their website (https://vetri.global/). You can also connect with them on LinkedIn (https://www.linkedin.com/company/vetri-global/) or Twitter @vetri_global (https://twitter.com/vetri_global).

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast for you! One of our favorite guests, Damon Jones, Vice President of Telephone Operations at Burke, joins us for a second time.

He and Brian are both involved in the Great Lakes Chapter of the Insight Association and are both members of the Diversity and Education Committee. They discuss how Damon got started with the Insights Association and his roles he has held over the last 18 years with the organization.

The conversation then turns towards the Diversity and Education Committee, and the importance of diversity within market research, and how that topic shined at the recent GLC Winter Meeting. Damon also talks about the diversity initiatives that are going on at Burke.

This topic is something that Damon is truly passionate about, and as you listen to this episode his passion for this topic will truly shine through.

At the 30-minute mark, we switch gears and discuss another topic that Damon is passionate about, Cincinnati sports, specifically the Bengals. We talk Joe Burrow, what it could mean for fans and the city, and what should happen with a couple of other free agents. The guys then dive into Cincinnati sports in general, talking about both the Red and FC Cincinnati.

This is an awesome episode you don’t want to miss!

You can connect with Damon on Linkedin (https://www.linkedin.com/in/damon-jones-prc-3b08a76/) or you can follow him on Twitter @dtonjo72.

You can learn more about Burke by visiting their website: www.burke.com

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research.

The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry.

It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee.

The group then talks about what they would like to see at future SampleCons, both in terms of content and actions.

Then the show switches gears. Brian gives us a new rant about conference badges and lanyards that I think everyone can relate to.

In the final 15 minutes of the episode, Shannon and Mary discuss their shared affection for Publix, including that Mary drives to the closest location to Cincinnati to get Thanksgiving groceries. They then discuss the pitstop they took with Brian and Mike Herrel of Directions on their way to the Atlanta airport. The stop may have converted Brian to a believer.

Brian had the recorder handy during the trip and was able to capture some of it.

This is a great episode you don’t want to miss!

You can connect with Shannon Frazier on LinkedIn here: https://www.linkedin.com/in/shafrazier/

You can connect with Mary Draper on LinkedIn here: https://www.linkedin.com/in/marydraper/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job.

Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe.

They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272)

They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check out the two blogs he wrote about it, one on the overall event and one on a portion of the conference he was especially proud of(Visit www.emi-rs.com/blog to read them). You can also learn about the Underground Agency here (https://undergroundagency.com/)

Brian then gives his preview of SampleCon, taking place in Atlanta on February 3-5.

In the final segment of the episode, Brian talks with Emma, our intern here at EMI, on what she is learning about in her market research classes, and how it compares to some of the on-the-job things she’s learned over her time at EMI. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Jason Inderhees joined Brian Lamar and Producer Brian as guest co-host.

The guys kick off the episode discussing some current events, including some Joe Burrow and Bengals talk, as well as the Houston Astro cheating scandal.

They then discuss PureSpectrum’s announcement of their new respondent scoring system, PureScore. You can find more about the announcement here. (http://www.mrweb.com/drno/news29163.htm)

While many people have put out their predictions for 2020 (including us), Brian and Jason take some time this episode to dive into some of the predictions that Greenbook put out a couple of weeks back. They touch about 10 of the ones they found the most interesting, and give their opinions.

We then get to know more about Jason, having him go through the 4 P’s. He even came prepared with a few new P’s for us!

This is an interesting episode that won’t disappoint!

Come out and see Brian Lamar, Tony Brown, Mary Draper and Mike Holmes in Atlanta at SampleCon next week. Not registered? You still have time! Visit here: https://samplecon.com/samplecon2020-atlanta/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this week’s episode, Brian Lamar is joined by Producer Brian to talk about the latest in the market research industry, some current events, the latest thing they are watching.

The episode kicks off with a discussion about the latest market research news, including the launch of Oasis Intelligence, a new cannabis insights firm in Los Angeles (http://www.mrweb.com/drno/news29131.htm), Measure Protocol’s latest hire (http://www.mrweb.com/drno/news29148.htm), and the latest privacy announcement made by Google (https://www.research-live.com/article/news/google-announces-privacy-changes/id/5063872).

The guys then switch gears with a new segment where they are discussing the latest thing they are watching, including the Bachelor, The Witcher, and more.

Finally, Brian Lamar gives his preview of the Insights Association GLC Winter Meeting coming up later this week in Miami. He talks about some of the activities that are planned, some of the speakers he is looking forward to and more!

We’d love your feedback!

Brian Lamar, Tony Brown, and a couple of others from EMI will be in Atlanta for SampleCon from February 3-5. You still have time to register, visit here: https://samplecon.com/samplecon2020-atlanta/

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party.

After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect.

The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami.

They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry.

After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better.

This is a great episode you don’t want to miss!

Brian will be heading to Miami for the Insights Association Great Lakes Chapter Winter Conference, from January 22 to January 24. You can register here: https://www.insightsassociation.org/event/great-lakes-chapter-2020-winter-conference

Both Brian and Tony will be in Atlanta, February 3-5, for SampleCon. You can register to attend here: https://samplecon.com/samplecon2020-atlanta/ Learn more about your ad choices. Visit megaphone.fm/adchoices

And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha.

In Andrew’s interview, he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation!

The guys are then joined by David Butler! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel.

Ted Waz chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward.

In the final interview, the guys welcome back Roddy “Hot Rod” Knowles. They discuss how Roddy got his start in market research and how it led him to his new job at Alpha, as well as a sneak peak at what Alpha does. Roddy gives his insight on where he thinks the industry is going and touches on his involvement with the Southeast Chapter of the Insights Association. The interview ends on a fun note when Adam and Roddy play musical bingo to see if Adam can guess Roddy’s taste in music.

This episode is full of some great interviews and great insight into market research in 2019 and ideas for the future. See everyone in 2020!

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing.

In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February!

Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent.

The guys also get to chat with Priscilla McKinney who tells them about her start in market research and what led her to start Little Bird Marketing. She talks about her podcast, Ponderings from the Perch, her taste in music, a book she would recommend, and her hidden talent. This episode also features a Mount Rushmore of museums!

Part 1 of the “Best of Intellicast 2019” series is a great episode to catch you up on a few of the great interviews from this year. Stay tuned for Part 2 next week!

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode.

Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association.

The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3)

The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organizations should go to find more info.

The guys then do 2 new Christmas-themed Mount Rushmores. First up, a Mount Rushmore of Christmas Movies. (There are some classics on their lists). Second is a Mount Rushmore of Christmas Songs.

Get yourself ready for the holidays and enjoy!

SampleCon 2020 is in Atlanta this year. Visit their website ( https://samplecon.com/samplecon2020-atlanta/)and get registered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Poll Party! Kicking off this week’s episode, Adam and Rory discuss the recent announcements that have changed the Democratic Primary field, including Kamala Harris dropping out and Michael Bloomberg entering.

They also review a couple of new national polls on the Democratic field, the first from Taubman (https://watson.brown.edu/taubman/files/taubman/imce/taubman_national_f2019 %281%29.pdf) and the second from Politico/Morning Consult (https://www.realclearpolitics.com/epolls/2020/president/us/2020_democratic_presidential_nomination-6730.html). A big topic of conversation is comparing the 2 polls, and why they are should different results, and the different methodologies used for each. Rory and Adam look at the Politico polling tracking over time, and how polls should be looked at over a longer period of time to look for trends rather than a spot in time, similar to tracking studies for brands.

In the next segment, Rory gives us an impeachment polling update, looking at the summaries provided by the Washington Post (https://www.washingtonpost.com/politics/2019/12/03/americans-are-split-impeachment-just-like-they-were-before-public-hearings/), specifically how the results differ among Independents and in swing states.

Since we are deep into the holiday shopping season, this week’s poll of the week hits on topic. Rory talks about a recent Harris Poll / Open X Survey about Online Shopping at Work. (https://www.fastcompany.com/90408181/you-shop-online-at-work-we-all-know-it-and-this-research-proves-it) (Editor’s Note: Rory got alittle worried about revealing her shopping habits since her boss was sitting across the table from her.)

Finally, in this week’s Quiz of the Week, Adam and Rory find out what their inner holiday is. Hint – They are the same. You can find out yours here: https://www.buzzfeed.com/lthorn2332/whatas-your-inner-holiday-7pi7xrp5zt.

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for a new episode of Poll Party? We have a jammed-packed episode this week! The episode starts off a Democratic primary update, specifically the latest Monmouth poll (https://news.yahoo.com/buttigieg-rises-iowa-lead-democratic-185005984.html) that has Mayor Pete leading the pack in Iowa with 22%.

Adam and Rory then switch gears and discuss a recent article from Knowable Magazine (https://www.knowablemagazine.org/article/society/2019/election-polls-arent-broken-they-still-cant-predict-future) that talks about how election polls aren’t broken, but shouldn’t be the end-all in predicting an election. The article discusses how close races, swing voters, skewed sample, and other factors come into play. It also discusses the move to a hybrid poling approach, the same approach that we have discussed in previous episodes, and was a main topic at this year’s AAPOR conference.

We then get into a topic that is close to our resident Kentuckian, Adam, the Kentucky Governor’s race and how the polls compared to the results. They discuss the latest poll conducted by Trafalgar a few days prior to the election that had Matt Bevin up 5 points with likely voters, but that the election results were within the margin of error. They also touch on some of the exiting polling conducted by CKEP (https://informationknoll.files.wordpress.com/2019/11/ckep-survey-topline-results.pdf) that found Bashear had majorities with minorities, women, educated voters, as well as getting 16% of Republican voters. (Update: Matt Bevin conceded the election after we recorded this.)

In this week’s poll of the week, Rory tees up a recent Gallup poll (https://news.gallup.com/poll/268160/local-news-media-considered-less-biased-national-news.aspx?utm_source=dlvr.it&utm_medium=twitter&utm_campaign=syndication) on American’s trust in media and perceived bias in the news. They talk about some of the results, including that local news is perceived less bias, and they speculate on why that might be.

Finally, in the quiz of the week, we delve into the world of Mean Girls and find out which “Plastic” Rory and Adam are. You can take the quiz here (https://www.buzzfeed.com/miaanoceraa/we-can-determine-which-plastic-you-are-based-on-th-46chf6b00z)

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have a very special episode of Intellicast for you this week. Joining us for his second appearance (If you know the first – you are a loyal listener!) is good friend of the podcast, and new Head of Research at Alpha, Roddy Knowles.

The guys discuss how Roddy got his start in market research, and how it led it to his new job at Alpha. Roddy also gives us some details on what Alpha does. We also get into a discussion on where Roddy thinks the industry is going, especially in the area of speed to insights.

The guys then discuss Roddy’s involvement in industry associations, including the Southeast Chapter of the Insights Association, and how he makes time for it with his busy schedule.

Then it is time for some fun. Adam plays music bingo with Roddy to see if he can guess his musical tastes. We then get a great book recommendation and find out Roddy’s hidden talent. Finally, instead of a Mount Rushmore, we get a great list of Everglades from Roddy on the worst survey question types.

You can connect with Roddy on LinkedIn (https://www.linkedin.com/in/roddyknowles/), or on Twitter at @RoddyKnowles. To learn more about Alpha, visit their website (https://alphahq.com/).

Prior to the interview, Adam and Brian touch on the latest market research news, including new insights platforms launched by Maru and Ipsos, as well as the news on Nielsen’s plan to split into two businesses.

This is a great episode!

Don’t forget to check out our special Future of Insights Summit Speaker Series! You also still have time to register for The Future of Insights Summit in Athens, GA, coming up December 5-6. Visit their website to learn more and to register.

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 3 of this series, we are joined by another pair of special guests. First up, is Remy Denton, Director of Research for SKIM. Remy starts off telling the guys how she got her start in market research. She then lets us in on some of the cool things she is working on at SKIM.

Adam and Brian then talk to her about being named to Greenbook’s Future’s List this year, and what it means to her.

The conversation then turns towards the upcoming Future of Insights Summit. Remy gives us a preview of her presentation “(Woman vs. Machine – Human vs. AI Experiment”. She and Brian also discuss if there are any nerves going into the conference, especially since it is with a lot of peers who graduated from the MMR program.

We then get to know Remy more personally, including some of her musical preferences, a great book recommendation, her hidden talent, and a new Mount Rushmore!

You can see Remy on The Future of Insights Summit, or connect with her on LinkedIn (https://www.linkedin.com/in/remyldenton)

In our final speaker interview of the series, Adam interviews Brian. They talk about Brian’s background, and how it led him to EMI. They also touch on how Brian is a bit nervous to speak at the Future of Insights Summit because many of the attendees and other speakers are past classmates, colleagues, former mentors, and mentees. Brian then gives a preview of his presentation on the sample industry.

This is going to be a great conference!

The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website: https://www.futureofinsights.com/.

We hope to see you there! Learn more about your ad choices. Visit megaphone.fm/adchoices

The original is back! We have a jammed packed episode of Intellicast this week. In the first half of this week’s episode, Rory Dineen, co-host of Poll Party, joins Adam and Brian to discuss the latest market research news, including Twitter’s ban on political ads, and the new community features Measure Protocol has rolled out.

With the news of Mitt Romney’s Twitter alter ego Pierre Delecto, the 3 discuss burner accounts in a new installment of Best/Worst. Rory also brings a Poll Party segment to Intellicast and gives Brian a special quiz of the week.

Adam also gives a recap of the Corporate Researchers Conference he was at a few weeks ago in Orlando.

In the second half of the episode, we are joined by Joel Bacall, Associate Director of The Silk Initiative. The guys discuss how Joel got his start in market research, what led him to move from London to Shanghai to join the Silk Initiative, what the organization does, and how he works in market research into his consulting practices. Joel also gives some insights on how research differs in China versus the United States.

In the back-half of the interview, Adam and Brian get to know Joel a bit more. We find out some of his musical tastes, his book recommendations, his hidden talent, and a new Mount Rushmore of the top 4 apps with Chinese consumers.

This whole interview was very insightful – you don’t want to miss it! If you want to learn more about the Silk Initiative, visit their website (https://www.thesilkinitiative.com/), or you can connect with Joel on LinkedIn (https://www.linkedin.com/in/joel-bacall-244b4b111/).

Don’t forget to check out our special Future of Insights Summit Speaker Series! You also still have time to register for The Future of Insights Summit in Athens, GA, coming up December 5-6. Visit their website to learn more and to register (https://www.futureofinsights.com/).

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.

In part 2 of this series, we are joined by another pair of special guests. First up, we are joined by Brianna Sylver, President, and Founder of Sylver Consulting. The guys discuss how Brianna got her start in market research, and what led her to found Sylver Consulting. They also discuss the approach Sylver Consulting takes to research and how it puts a focus on design. Brianna then give us a preview of her presentation at The Future of Insights Summit in December. We then get into the fun stuff! We get to know Brianna a bit more, including some of her recent music choices, a new research rant, and a new Mount Rushmore!

In the second half of the episode, we are joined by Dr. Ari Zelmanow, Research Lead at Twitter and the world’s only consulting detective of consumer and market behavior. Brian and Ari discuss how he got involved in market research, and what Twitter is currently doing research-wise. Ari then gives Brian a preview of his presentation on small sample research he will be giving at the Future of Insights Summit in Athens.

Then, Brian has some fun with Ari. He gives a great research rant you don’t want to miss. They then get into Intellicast’s 4 P’s, Ari’s latest music choices, a great book recommendation, and more!

To learn more about Brianna Sylver and Sylver Consulting, visit their website (https://sylverconsulting.com/), or connect with her on LinkedIn (https://www.linkedin.com/in/briannasylver/) or Twitter at .@BriannaSylver.

To learn more about Ari Zelmanow, visit his website (https://arizelmanow.com/) or connect with him on LinkedIn (https://www.linkedin.com/in/zelmanow/) or on Twitter at .@Zelmanow.

The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website (www.futureofinsights.com/). We hope to see you there! Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time for a new episode of Poll Party! This week, Rory and Adam kick off the episode by taking a look at a recent CNN/SSRS phone poll on impeachment that found 50% of Americans support both impeachment and removal from office. They discuss the methodology behind the survey, some of the changes in results from past waves, and explore why the results are the way are.

They then tie it together with a recent poll by the New York Times and Nate Cohen that focused on six key swing states, and why the results differ from the CNN poll. Here are the details of the CNN/SSRS poll (https://www.cnn.com/2019/10/22/politics/cnn-impeachment-poll-trump-ukraine/index.html) and the New York Times poll (https://www.nytimes.com/2019/10/21/upshot/polls-impeachment-battlegrounds-Trump.html)

They then switch gears to the Democratic primaries, with a focus on a recent USA Today poll on the Iowa Caucuses. The poll found that Mayor Pete had jumped 7 points since June. Adam and Rory discuss what may have caused the change in the polls and more. Get the details here (https://www.usatoday.com/story/news/politics/elections/2019/10/21/iowa-caucuses-pete-buttigieg-elizabeth-warren-joe-biden-top-poll/4025797002/)

In this week’s poll of the week, Rory discusses a recent Monmouth University the explores the partisan shift in America. They examine what may cause the results, and why we have seen a steady decline in trust over the few decades. This brings up a discussion about social media and knowing more about candidates than ever before, as well as Mitt Romney’s burner account, and do we want more honesty or polished content from official accounts.

Get the Monmouth details here (https://www.monmouth.edu/polling-institute/reports/MonmouthPoll_US_101419/)

Then Adam and Rory have some fun! First, both being huge baseball fans, they take a look at FiveThirtyEight’s World Series predictions, and they give their own game 7 predictions. (We recorded before game 7, so see if they got it right!)

Finally, we have the Quiz of the Week! With it being the Halloween season, we find out what Halloween candy Rory and Adam are. Hint – they are the same!

Take the Quiz of the Week yourself here (https://www.buzzfeed.com/frankiesabby6/answer-some-personality-questions-and-we-will-tell-7l55r2sk32)

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research. They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee. Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit. Don’t think we forgot the fun stuff! After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly, we can’t believe we haven’t done this one before!) on video games! In the second half of the episode, Will Leach, author of Marketing to Mindsets and CEO of TriggerPoint Design joins us. The guys discuss how Will got involved in market research, and how it led him to start TriggerPoint Design. Will then gives the guys a preview of what he will be talking about at the Future of Insights Summit in Athens. Then, Adam and Brian have some fun with Will. He gives a great research rant you don’t want to miss. They then get into Intellicast’s 4 P’s, including the last three songs Will’s listened to, a great book recommendation, and what has to be the most interesting unusual fact about a person we have had on the podcast. All we’ll say is that it involved a protection detail. To learn more about Tricia Houston and MMR Live, visit their website (https://www.mmr-live.com/), or connect with her on LinkedIn (https://www.linkedin.com/in/patriciabhouston) or Twitter at .@TriciaBHouston. To learn more about Will Leach, visit his website (https://www.will-leach.com/) or connect with him on LinkedIn (https://www.linkedin.com/in/william-leach-b5b80425/) or on Twitter at .@MMindstates. You can learn more about Will’s company, TriggerPoint Design by visiting their website (https://www.triggerpointdesign.com/). The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website (https://www.futureofinsights.com/). We hope to see you there! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have an interesting episode for you this week.

Kicking the episode off, Brian and Adam have a deep discussion around what has occurred over the last couple weeks in regards to the NBA, China, and the Hong Kong protests. They delve into what has occurred, including LeBron James’ recent tweets on the subject, and they discuss the business ramifications, not only to the NBA but other industries. They also tie it back to market research and the possible studies that are going on by the NBA and other organizations about the current political climate with China and Hong Kong.

In the second half of the episode, Adam is joined by Market Cube’s Chief Revenue Officer, Ted Pulsifer, and Senior Vice President, Alex Leger. They discuss how each got their start in market research, the different paths of growth Market Cube’s pursuing, and what is next for Market Cube.

We then get to learn more about Alex and Ted as we ask them the 4 P’s, including a new Mount Rushmore of movies and the last few songs they have listened to.

To learn more about Market Cube, visit their website (https://market-cube.com/) or follow them on Twitter @market_cube or on LinkedIn (https://www.linkedin.com/company/marketcube.

You can connect with Ted on LinkedIn (https://www.linkedin.com/in/tedpulsifer/).

You can connect with Alex on LinkedIn (https://www.linkedin.com/in/alex-leger-1017a09/).

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website here: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc

Brian will be speaking about the sample landscape at the Future of Insights Summit in Athens, GA on December 5-6. You can register by visiting their website (https://www.futureofinsights.com/. Also, tune in the coming weeks for a special series where we will be interviewing several of the speakers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for a new episode of Poll Party? In this episode, Rory and Adam start the episode taking a look at the myriad of polls that have been released since the impeachment inquiry was announced. They start by looking at the early polls conducted immediately after the announcement, and then another group of polls that were released about a week after.

You can read about the early polls here: https://fivethirtyeight.com/features/what-the-first-few-post-ukraine-polls-say-about-impeachment/

And the later polls here: https://news.yahoo.com/polls-trump-impeachment-support-on-the-rise-50-percent-155653413.html;_ylt=AwrEze2CmZRdTmsAKAJXNyoA;_ylu=X3oDMTEybnY3amdnBGNvbG8DYmYxBHBvcwMxBHZ0aWQDQjg3MDVfMQRzZWMDc2M-

They also discuss the Ipsos poll that was discussed on Good Morning America about how people feel about reaching out to a foreign leader, and if people were surprised. (Check out the poll here: https://www.ipsos.com/en-us/en-us/news-polls/abc-trump-ukraine-call)

Finally, they discuss Bernie Sander’s recent hospitalization, and his time away from the campaign trail, and how it has and could continue to impact him, and potentially others in the polls, or if there is any impact at all.

Rory then introduces a new poll of the week, this time from the Pew Research Center about opinions on the UN. They dig into the results, and the past results about the opinions and views on the UN, and see if there have been any drastic changes in the results over time and if there have been any changes in methodology. (You can explore the results here: https://www.pewresearch.org/fact-tank/2019/09/23/united-nations-gets-mostly-positive-marks-from-people-around-the-world/)

To close out the episode, Rory gives Adam a new Quiz of the Week. This time, they find out what US city is perfect for them. Adam made a prediction at the beginning – it was dead wrong.

If you want to find out what US city if perfect for you, take the quiz: https://www.buzzfeed.com/hannahloewentheil/everyone-has-a-perfect-us-city-heres-yours?branch=show-quiz

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast – we have a jammed packed episode for you this week!

Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency and marketing to the market research industry. They also discuss her podcast Ponderings From the Perch, why she started it and what listeners can learn from it.

Priscilla and the guys then get into some fun stuff where we learn about her taste in music, a book she would recommend, and her hidden talent. We then get into our Mount Rushmore of museums. Stay with us, it’s pretty cool.

Prior to the great interview, the guys kick the episode off with a new Best/Worst where they taste-test the Impossible Whopper versus the original Whopper. They then jump into a discussion on Comer’s Law, a recent blog put out by Lucid Founder, Patrick Comer.

You can connect with Priscilla on Twitter at @LittleBordMomma or on LinkedIn (https://www.linkedin.com/in/priscillamckinney/). Be sure to check out her podcast Ponderings From the Perch (https://podcasts.apple.com/us/podcast/ponderings-from-the-perch/id915048718) on Apple Podcasts or your favorite podcast app.

To learn more about Little Bird Marketing, visit their website (https://www.littlebirdmarketing.com/). You can also connect with them on Facebook (https://www.facebook.com/littlebirdmarketing), LinkedIn (https://www.linkedin.com/company/little-bird-marketing/), Twitter at @LittleBirdMktg (https://twitter.com/LittleBirdMktg), or Instagram (https://www.instagram.com/littlebirdmktg/).

Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc

Brian will be speaking about the sample landscape at the Future of Insights Summit in Athen, GA on December 5-6. You can register by visiting their website: https://www.futureofinsights.com/

You can also run into us and Priscilla at the Insights Marketing Day in Denver on October 10th. You can register on their website: https://www.insights-marketing.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Poll Party! This week new hosts Rory Dineen and Adam Jolley take over for Adam Dietrich fulltime. They kick the episode off discuss some of the latest polling and public opinion news, including Nate Cohen’s tweet thread on the consistent of online polls recently compared to phone polls. They then discuss the comments made by Frank Luntz on how he thinks $2 billion is going o be spent on just 6% of the population in the 2020 election, and how this goes back to the conversation from the last episode on if we should only target certain competitive areas with polling.

They then discuss the most recent Democratic debate and talk about the shifts in the poll that have occurred, and if it has really changed anything in the race.

Rory brings up a new poll of the week, this time stepping away from political candidate polls and focusing on a public opinion tracker run by the Kaiser Family Foundation on the favorability rating of the Affordable Care Act.

To close out the episode Rory and Adam introduce a segment called Quiz of the week. They both find out what Horror Movie Character they are. It got a little real for Adam. This is probably one of the best new segments we’ve done!

You can read Nate Cohen’s tweet thread here: https://twitter.com/Nate_Cohn/status/1171823661097127937

You can explore the Kaiser Family Foundation Health Tracker here: https://www.kff.org/interactive/kff-health-tracking-poll-the-publics-views-on-the-aca/#?response=Favorable--Unfavorable&aRange=all

If you want to find out what Horror Movie Character you are, take the quiz here: https://www.buzzfeed.com/xxkayleekaykayxx/which-character-would-you-be-in-a-horror-movie-5b0oo1hdxg

Don’t forget to let us know which one you are!

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

After a week of traveling, we are back with a new episode of Intellicast! On this episode, Adam and Brian talk about the latest in the market research news, including Voxpopme’s new round of investment, the latest from ESOMAR’s 2019 Global Market Research Report, and more!

The guys then get into where they were last week, include Brian’s recap of the Insights Association – Great Lakes Chapter Fall Meeting in Detroit, and Adam’s trip to Boston for the New England Chapter’s End of Summer Party.

The episode is capped off with a new Best/Worst, this time on drive-thru convenience stores, and a new Mount Rushmore of energy drinks!

Enjoy!

Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463.

You can sign up for the Insight Illumination event presented by the Greater New York chapter of the Insights Association by visiting their website: https://www.insightsassociation.org/event/insight-illumination-presented-insights-association-gny

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register by visiting their website: https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc Learn more about your ad choices. Visit megaphone.fm/adchoices

The original is back with a new episode! Brian and Adam kick the episode off discussing the latest in market research news, including Ray Poynter’s new job with Potentiate, the Insights Association’s CEO search, and more.

In addition to a new rant from Brian on data quality, and a listener submitted Mount Rushmore, the guys introduce a new segment. Let Intellicast get you into the weekend!

You can join the conversation by reach out to the show at Intellicast@emi-rs.com, on Twitter at @Intellicast1, or you can leave us a voicemail or text us at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Poll Party! On this week’s episode, Adam Dietrich is joined by Adam Jolley and Rory Dineen for a big announcement about the future of Poll Party.

The team wastes no time getting the announcement. After that They touch on some of the latest polling news, including an outlier poll released by Monmouth, a discussion on if any Democratic candidate will see a polling spike after the upcoming debate on September 12, and if at this point polling should only be concentrated in the battleground states, or if there still be polls conducted in “decided” states.

The team then discusses the latest Online Poll of the Week, which comes from Morning Consult and their Political Intelligence tracker.

Throw in a new Mount Rushmore (which ties in nicely to the big announcement) and you have a great episode!

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have another great episode of Intellicast for you to take you into the long Labor Day weekend.

Adam and Brian start off the episode discussing the new solution, IdeaSprint, launched by Directions Research and SEEK this week.

The guys then get into what they are hoping to see in the second half of the year, specifically around new trends and buzz words they are hoping to see at some of the fall conferences.

They then jump into a new Mount Rushmore on shapes and introduce a new call-in number where you can leave us feedback.

Let us get your long weekend started right!

Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Poll Party is back with a big guest this week! Adam has Intellicast co-host, Brian Lamar, join for the first half of the episode to discuss some of the latest news in polling, including the latest Wall Street Journal/NBC News poll, the latest in the Battle of the Nates, and a follow-up conversation on electability.

The guys then discuss the new online poll of the week from NORC Amerispeak (which you can read here: https://apnews.com/1ad13f32984a4480a45738ead2b4c0d8), as well as a bonus poll about Kentucky (Read it here: https://drive.google.com/file/d/1u8YVWbHfqEgiA5WpK3jow5QrSim3zjLJ/view).

On the second half of the episode, Adam is joined by past AAPOR President and Chief Methodologist at SSRS, David Dutwin. They discuss how David got started in the public opinion industry, his presidential address from the AAPOR Annual Conference this year, the advice he would give about the state of polling going forward, and more! We then have some fun and do a new Mount Rushmore, this time of other presidents you would have on a new Mount Rushmore.

This is a can’t miss episode!

You can watch David’s presidential address from this year’s AAPOR conference here: https://www.youtube.com/watch?v=BkvCc7GTypw

You can follow David on Twitter at @DDutwin.

You can follow SSRS on Twitter at @SSRS_Research or visit their website at www.ssrs.com.

You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, or leave us a voicemail at 312-620-7187. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Adam kicks the episode off talking about an initiative he started here at EMI at the beginning of the year and how it led him to do an Orange Theory Fitness class right before recording.

The guys then cover the latest in market research news, including the launch of a new sample marketplace by FocusVision, MarketVision’s new survey solution for the visually impaired, and more!

The episode then takes a personal turn, as Brian shares some news from his personal life that he’s been going through for the last 6 weeks. It is a great story and you don’t want to miss it.

The guys finish off the episode with a Mount Rushmore of years.

Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast for you this week! Brian and Adam are joined by Ted Waz, CEO of The Opinion Economy, to discuss how he got into the market research industry, the start of The Opinion Economy, and the evolution of blockchain in market research over the past year. He also gives his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments (Kantar, Cint, P2Sample, J.D. Power, etc.) and what he expects going forward.

This is a great conversation!

The guys also discuss David Almy’s announcement that he is stepping down as the CEO of the Insights Association, as well as a new Mount Rushmore of songs of the summer.

If you have a new segment idea, email us at Intellicast@emi-rs.com and let us know!

You can connect with Ted on LinkedIn (https://www.linkedin.com/in/theodore-waz-a069143/) or email him at Ted.Waz@opinionblockchain.com. You can learn more about The Opinion Economy by visiting their website here. (https://www.opinionblockchain.com/)

Brian will be at the Insights Association Great Lakes Chapter Fall Meeting in Detroit on September 11-13. You can register here. (https://www.insightsassociation.org/event/great-lakes-chapter-2019-fall-conference)

Adam will be heading to Orlando for the Corporate Researchers Conference from October 22-24. You can register here. (https://www.insightsassociation.org/conference/ia-corporate-researchers-conference-ia-crc) Learn more about your ad choices. Visit megaphone.fm/adchoices

Schools are starting and we are back with another episode of Intellicast! On this week’s episode, Brian and Adam discuss SurveyMonkey’s second-quarter financials, as well as their latest acquisition of GetFeedback. The guys then discuss Thoma Bravo acquiring J.D. Power and what it could possibly mean for J.D. Power and the industry. The guys also go into more detail about the Cint acquisition of P2Sample.

Throw in a new Mount Rushmore of the best thing about going back to school, and you have another great episode!

You can connect with the Intellicast team by email at Intellicast@emi-rs.com, or on Twitter @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back this week with special guest Adam Dietrich and a big announcement! Starting out the show, the guys talk about the big announcement – a new Intellicast spinoff show! Hosted by Adam Dietrich, the new show called Poll Party will focus on the polling and public opinion area of market research. Adam will be joined by guests to cover a variety of issues surrounding this topic. And in true Intellicast fashion, it won’t be totally serious, he will throw in some fun segments as well. Brian and Adam may even drop by now and then. The first episode will be coming out in mid-August.

The big announcement led into the rest of the episode, including a Mount Rushmore of spinoffs, a discussion on the latest market research news, a new rant from both Brian and Adam Dietrich, and more!

This is a great episode!

If you want to get the latest on the new spinoff Poll Party, follow it on Twitter @PollPartyPod or shoot us an email at PollPartyPod@gmail.com.

You can connect with the Intellicast team by email at Intellicast@emi-rs.com, or on Twitter @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back with another episode of Intellicast! This week, Adam and Brian start the episode off with some corrections from last week’s episode regarding Bain and first-party data.

The guys then dig into some of the latest in market research news, including the private equity investment into Schlesinger, 20/20 Research’s new QualLink 4.0, and the recently announced shortlist of the 2019 WIRe Best Places to Work.

We also have a little political talk, including a tease of an upcoming spinoff podcast we will doing with Adam Dietrich. (Tune in next week for all the details!).

Topping it off is a discussion of the new Cats movie trailer, a new Mount Rushmore of road trip activities, and a bonus Mount Rushmore of cereal. This is a great episode to get you ready for the weekend.

Check out the full announcement of the 2019 WIRe Best Places to Work here: https://www.womeninresearch.org/women-in-research-announces-shortlist-for-best-places-to-work-award-2019/

To read Brian’s recent LinkedIn blog recapping all the merger and acquisition in the market research industry so far this here, click here: https://www.linkedin.com/pulse/marketing-research-2019-consolidation-summary-brian-lamar/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back from vacation with a fantastic episode this week! Adam and Brian sit down to discuss some of the top market research news stories, including the Bain acquisition of Kantar, Toluna rolling out Bitcoin as a reward to influencers, the Dynata Marketplace launch, and more.

The guys also take a deep dive into the recently released GRIT Top 50 Most Innovative Companies report and give their thoughts on it, as well as some opinions on the rankings. It is a great conversation! Throw in a new Mount Rushmore on things to bring to the pool, and you have a can’t miss episode!

Check out our blog on EMI being named to the GRIT Top 50 here (https://emi-rs.com/2019/07/11/grit-top-50-most-innovative-companies-list/)

To download your copy of the GRIT report, click here. (https://www.flipsnack.com/GRITarchive/2019-business-innovation-grit-report.html) Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast for you to enjoy this weekend! Joining Adam and Brian this week is The Research Geek, Jake Pryszlak. He talks about how he got his start in the market research industry and why he started The Research Geek blog. Jake also talks about how MRxChat, the monthly Twitter chat, got started, and the launch of his new YouTube channel.

The guys then switch gears and we get to know Jake more personally, including his music tastes, a new research rant of the week, and a new Mount Rushmore (which almost went off the rails a bit!).

This a great episode to get you into the Fourth of July week!

You can connect with Jake on LinkedIn (https://www.linkedin.com/in/jacobpryszlak/) or on Twitter at @Jake_pryszlak.

You can check out Jake’s blog here: https://researchgeek.co.uk/

Visit Jake’s new YouTube channel here: https://www.youtube.com/channel/UCaeE5ytglOUKgcVxO8nAAyg

If you want to check out the past MRxChats or tune in to future ones, follow the hashtag #MRxChat on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast for you this week! Adam and Brian are joined by Lindsay Zaltman, CEO and Partner at Olson Zaltman. He joins the guys to talk about how he got his start in market research, his involvement in the Advisory Board of the University of Georgia’s Master’s of Marketing Research (MMR) program, and Olson Zaltman’s patented research technique, ZMET (Zaltman Metaphor Elicitation Technique).

The guys then have some fun getting to know Lindsay better through the 4P’s, including a great new Mount Rushmore of the top 4 foods to have before an execution.

This is a great episode!

To learn more about Olson Zaltman, visit their website here. (http://olsonzaltman.com)

You can sign up to receive their newsletter, Deep Dives, here. (http://olsonzaltman.com/newsletter)

You can connect with Lindsay on LinkedIn (https://www.linkedin.com/in/lindsay-zaltman-8b3914/) or on Twitter at @lzaltman. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s episode 20 of the second season of Intellicast! On this week’s episode, the guys talk about the latest market research news including Salesforce’s acquisition of Tableau, Facebook’s announcement of a new research app that tracks what people do on their phone, and more.

Adam also gives a rant about summer bugs, which leads to a childhood story that you have to hear. With the recent injury to Kevin Durant, the guys give a new Mount Rushmore of injuries.

This is a good one!

You can contact the show at intellicast@emi-rs.com or on Twitter at @EMI_Research or @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have another great episode of Intellicast. The episode starts with Adam and Brian discussing the new consumer data protection law the was signed into law last week, and how it and other laws like it could impact market research. (You can read our new blog about it here: https://emi-rs.com/2019/06/06/a-step-closer-to-us-style-gdpr/).

After that deep discussion, the rest of the episode gets lighter. The guys give their Mount Rushmore of ice cream truck treats. They then discuss the latest on the NBA finals.

This is a great episode to get you to the weekend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! This week we have another great episode of Intellicast. We are joined by a regular guest to the podcast, Adam Dietrich. He joins Brian and Adam to discuss the latest in market research news, including:

• Shortlist of Kantar bidders being announced • The polling fail in the Australian election • New Dynata news • Veriglif launch • And much more!

Adam also gives the guys a recap of the AAPOR conference he attended in Toronto last week.

We also have a new Mount Rushmore of political commentators and much more this episode! You don’t want to miss it. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast to get you into the weekend!

This week, the guys dig into the latest market research news, including The Market Strategies International – Morpace relaunch as Escalent, Prodege acquiring Inbox Dollars, and SurveyMonkey’s Q1 revenue report.

Adam and Brian, who both recently attended some final presentations at Northern Kentucky University, reflect on recent market research graduates and their job hunt. It gets a little deep.

Also, we want to again thank everyone who helped support EMI with our Leukemia and Lymphoma Society Company of the Year campaign! Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Friday! We have another great episode of Intellicast this week. The guys start off with a discussion on the Kentucky Derby, which leads into a Mount Rushmore of sports controversies. They then have a deep discussion on respondent experience in market research, specifically in quantitative. This include what the problem is, how or whether technology has helped, and what needs to be done to improve it. This is another can’t miss episode! If you are interested in sampling some top-shelf bourbon, eating some delicious BBQ from Walt’s Hitching Post, and exploring out the best collection of Baseball memorabilia outside Cooperstown, you will want to register for EMI’s upcoming event: A Night of Baseball, Bourbon, and BBQ at the exclusive Green Diamond Gallery benefiting the Leukemia and Lymphoma Society. Help this great cause and get your tickets here: https://www.eventbrite.com/e/a-night-of-baseball-bourbon-and-bbq-tickets-59888316567

To register for the Cinci Insights Jam, click here: https://www.esomar.org/events/2019/cinci-insights-jam-2019 Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys are back from Austin have another great episode of Intellicast for you! In this week’s episode, the guys give a recap of their trip to Austin to attend the Insight Innovation Exchange (IIeX) conference. They discuss the key takeaways they got from the conference, as well as give some special shout-outs.

The guys also discuss the latest in market research news, including Ipsos first quarter results, and changes at the top at Market Strategies International-Morpace. There is also a new Mount Rushmore, a new rant by Brian, and Adam reveals the app he broke up with over the weekend.

You don’t want to miss this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great Intellicast this week. Joining Adam and Brian on this episode is Clint Taylor of Sentient Decision Science. Clint talks about how he got his start in market research, how he developed Sentient Prime, and the innovations Sentient is making.

Clint also spends some time with Adam and Brian discuss blockchain, what it is (including a great definition), and what some of the applications are for the market research industry and others.

The guys then switch it up and discuss some of Clint’s music tastes, what his biggest source of pride is, and a Mount Rushmore of the top 4 books that have influenced his career.

They guys also give a recap of MRMW, and give a preview of IIeX. This is another great episode!

You can read Brian’s blog on MRMW here: https://emi-rs.com/2019/04/18/my-thoughts-of-mrmw-2019/

You can connect with Clint on LinkedIn here: https://www.linkedin.com/in/theclint/

You can learn more about Sentient Decision Science by visiting their website here: https://www.sentientdecisionscience.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! On this week’s episode of Intellicast, Adam and Brian and joined in the studio by David Butler, the Chief Client Officer of PureSpectrum.

The guys talk about the latest in market research news, including the recent Ipsos acquisition, a potential bidder on Kantar, and Kristin Luck’s new venture.

They then dive into how David got his start in market research, his role at Pure Spectrum, including his new promotion! They also spend some time discussing the announcement video PureSpectrum put out on April 1 about their new Mars panel.

You can watch the video here: https://www.linkedin.com/feed/update/urn:li:activity:6518523062638514177

The guys also have some fun and discuss David’s music tastes, his biggest source of pride, and a new Mount Rushmore of MRX “Dudes”.

This is a great episode!

You can connect with David on LinkedIn here: https://www.linkedin.com/in/david-butler-0161b017/

You can learn more about PureSpectrum by visiting their website here: https://purespectrum.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of Intellicast, Adam is out sick, so Brian is riding solo. He is joined by Thania Farrar, Senior Vice President of Client Service at Burke and the leader of the Cincinnati chapter of Women In Research (WIRe). She joins Brian to discuss how she got her start in market research and her new role at Burke. She also discusses her involvement with Women In Research, as well as her goals for the Cincinnati chapter.

Thania also gives us a preview of the Cocktails and Networking at MRMW, as well as discussing some of the latest news from Burke. It’s not all business though, as we dive into the 4 P’s and learn about Thania’s hidden talent, as well as a brand new Mount Rushmore!

This is a can’t miss episode!

You can follow Thania on Twitter at @TFARRAR1 or connect with her on LinkedIn here: https://www.linkedin.com/in/thaniafarrarburke/

To sign-up to attend the upcoming WIRe Cocktails and Networking Event at MRMW NA in Cincinnati on Wednesday, April 10 at Americano, click here: http://bit.ly/2XYdVKj Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast this week! Listen in as Brian and Adam talk about the latest market research news, including the potential sale of FocusVision, and the promotion of David Butler at PureSpectrum.

Brian also gives a preview of his upcoming session at Quirk's Chicago, as well as what additional sessions he is excited to go see.

Toss in a couple of Mount Rushmore's and you have another great episode!

To register for The Research Club's After Dark Networking Event, visit: https://theresearchclub.com/events/chicago-after-dark-quirks-party/

To sign-up to attend the upcoming WIRe Cocktails and Networking Event at MRMW NA in Cincinnati on Wednesday, April 10 at Americano, visit: https://www.womeninresearch.org/events/cincinnati/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back with another great episode this week. Tune in as Adam and Brian discuss the latest market research news, including the recent Kantar and Dynata announcements. We also have a new Mount Rushmore as a tribute to the start of March Madness.

The guys also talk about the Leukemia & Lymphoma Society fundraising campaign EMI has undertaken as part of our 20th anniversary. Brian and Adam also give a quick preview of all the conferences they and the team will be attending coming up in April.

If you are interested in donating to our fundraising campaign for the Leukemia & Lymphoma Society, click: https://pages.mwoy.org/soh/cincy19/blamar

To sign-up to attend the upcoming WIRe Cocktails and Networking Event at MRMW NA in Cincinnati on Wednesday, April 10 at Americano, click here: http://bit.ly/2XYdVKj Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast this week! Adam and Brian sit down to discuss the latest market research news, including: • Dynata closing their acquisition of Reimagine • PureSpectrum DIY Tool launch • SampleNinja Launch • And much more!

The guys also give a quick preview of Quirks Brooklyn and Qualtrics, including who at Qualtrics they would love to get 5 minutes with. They also give a Mount Rushmore of the best things to eat or drink in Cincinnati, and Brian has a new rant that is can’t miss.

Give this episode a listen, you won’t be disappointed! Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys are back from Austin and have a great episode this week! Joining them is Courtney Williams, The Executive Director of Quality at Lucid. The discussion starts with how Courtney got her start in market research, then they dive into a recap and their reviews of SampleCon, and what’s new at Lucid.

The conversation changes after that as the guys talk with Courtney about the last 3 songs she’s listened to, as well as her hidden talent. Spoiler alert: she is semi-pro at something.

The guys also talk about their trip to Austin, including a Mount Rushmore of SampleCon foods and drinks.

It’s another great episode!

To learn more about Lucid, visit their website here. (https://luc.id/)

You can connect with Courtney on LinkedIn here. (https://www.linkedin.com/in/cwilliams233/)

Check out our recent blog to get a summary of the top 4 topics of SampleCon here. (https://emi-rs.com/2019/02/18/samplecon-2019-the-4-big-topics-from-austin/) Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the final part of our three-part series with SampleCon speakers. On this episode, we are joined by Andrew Cannon of GRBN. He chats with Adam and Brian about how he got started in market research, how he started GRBN and its goal, as well as a preview of his session at SampleCon.

They guys then switch gears and discuss the last 3 songs Andrew has listened to, as well as his hidden talent. Just a hint, he is a world champion.

This is another great interview you don’t want to miss! If you are headed to SampleCon next week, be sure to catch Andrew’s session, Participant Engagement: The End Client & Agency Perspectives.

To learn more about GRBN, visit their website. (https://grbn.org/) You can follow Andrew on LinkedIn (https://www.linkedin.com/in/cannonandrew/). You can also follow GRBN on Twitter at @GRBN_org.

To learn more about SampleCon and register, visit their website at www.samplecon.com.

You can also follow SampleCon on Twitter at @Samplecon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming. They discuss how Betty got started in market research, and what led her to start Research Through Gaming. They also talk about the evolution of gamification in research, and how AI and other new technologies have impacted it. Betty also gives a preview of her session at SampleCon.

Adam and Brian then switch gears and chat about Betty’s hidden talent, as well as the music she’s listened to most recently.

This is another great interview you don’t want to miss!

If you are headed to SampleCon next week, be sure to catch Betty’s session Gamify The Entire Research Experience: Start Your Quest And Play The Biggest Knowledge-Boosting Game in Research.

If you want to learn more about Research Through Gaming, visit their website. (https://www.researchthroughgaming.com/).

You can find Betty’s book, Games and Gamification in Market Research on Amazon.

You can follow Betty on Twitter at @BettyAdamou (https://twitter.com/BettyAdamou). Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s SampleCon time and we have a three-part series for you! Over the next three days, we will feature interviews with speakers from SampleCon 2019 to help you get ready for the conference!

In part one, Adam and Brian are joined by Guillermo Murga and Dyna Boen of Survata. They discuss how Dyna and Guillermo got started in market research and what’s new going on at Survata. They also give us a sneak preview to their sessions at SampleCon! They also have some fun and find out their musical tastes and their hidden talents.

This is a great conversation you don’t want to miss!

If you are headed to SampleCon next week, be sure to catch the two sessions with Dyna and Guillermo., On-Network Activation for On-Premise Brand Insights, and The State of Sales in MRX. These are going to be very insightful sessions!

To learn more about Survata, visit their website (www.survata.com) or follow them on Twitter at @Survata.

You can follow Dyna on Twitter at @DynaBoen1 and Guillermo at @GuillermoMurga. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast this week. Adam and Brian talk about the big news from around the market research industry, including Dynata’s acquisition of Reimagine Holdings and PureSpectrum’s acquisition of Happy Market Research. Brian also talks about the EMI’s recently released sample industry report, called The Sample Landscape.

In the second half of the episode, we are joined by Rachel Alltmont, the Executive Director of SampleCon. She gives the guys a preview of what is new and exciting at this year’s conference, including discussions on gamification, blockchain, respondent experience, and some global conversations. She also talks about the new additions to the SampleCon board, and some of the new events that will be happening. (Spoiler Alert – There is going to be armadillo races!)

To learn more about SampleCon and register, visit their website at www.samplecon.com

You can also follow SampleCon on Twitter at @Samplecon

To get a copy of the sample industry report, The Sample Landscape, visit our website here: https://emi-rs.com/the-sample-landscape/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a jam-packed episode of Intellicast this week! In this week’s episode, the guys talk about the big announcement of Adam being named President of EMI. They also chat about what they are looking forward to this year at SampleCon in Austin. We also have Adam Dietrich join to talk about the Research Now – SSI rebrand to Dynata.

In the second half of the episode, we are joined by Rex Repass, President of Research America Inc. They discuss how Rex got started in market research, what he sees as some of the trends in the industry, and what’s new at Research America Inc.

To learn more about Research America Inc, visit their website at www.researchamericainc.com.

You can follow Rex on Twitter at @rlrepass.

To register for SampleCon, visit https://samplecon.com/

If you want to learn more about The Sample Landscape, the report Brian has been talking about, you can download a copy here: https://emi-rs.com/the-sample-landscape/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great new episode of Intellicast this week. The guys sit down to discuss the predictions for the market research industry that EMI published in a recent blog (link), including:

• What they expect out of blockchain this year • What will happen with market leaders this year, including Kantar, Nielsen, and others • What type of mergers or acquisitions may take place in 2019 • Possible future of survey programming platforms • Potential rebranding of Research Now - SSI

The guys also give a Mount Rushmore of sandwiches, as well as their Everglades (if you listened to episode 1 of season 2, you’ll know what that means!)

Be sure to tune in next week for a special announcement! Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy 2019 and welcome to season 2 of Intellicast! We have a great episode this week! Listen as Brian and Adam catch-up with one another after the holiday break, discuss some of their market research predictions for 2019, and a new award they give out for 2018, and potential front-runners for it for 2019. They also touch on a couple new Mount Rushmores, as well as introduce a new segment for the show.

This episode is a great way to get into 2019! Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's jump right into part 2 of the Intellicast's Best of 2018. In this episode, we feature a couple of interviews that the guys got a lot out of.

First up is our interview with Andrew McKinney of Lucid.

And finally, to round out our best of 2018, we revisit our interview with Katie Gross of Cint.

Both of these are great interviews. Enjoy, and the guys will be back in 2019 with new guests, new interviews, and new episodes of Intellicast! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Intellicast’s Best of 2018, part 1! In the best of series, we look back some of our best interviews of 2018.

In part 1, we revisit our interviews with a couple of powerhouse women in the market research industry. First up is our interview with the founder of Paradigm Sample and current SampleCon chair, Sima Vasa.

Second is former President and CMO of Decipher, founder of the Luck Collective and Women In Research (WIRe), Kristin Luck. Enjoy these interviews and stay tuned next week for part 2 of our best of 2018 series. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy holidays! In this week’s episode, Adam and Brian look back at some of the top market research trends and stories of 2018, including Blockchain, GDPR, and the rise of market research podcasts.

The guys also talk about some of their favorite things from the podcast this year, like their favorite segments, their guest wish list for 2019, worst podcast moment, and much more!

They also do not one, but 3 Mount Rushmores!

This is a great episode you don’t want to miss!

Also, stay tuned in the coming weeks for a couple best of 2018 episodes where we revisit a few of our top interviews from this year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have another great episode of Intellicast! Back from our Thanksgiving break, the guys sit down to discuss the latest market research news, including Directions Research acquisition of Seek and SurveyMonkey’s CX tool and its new integration with SalesForce. We also touch on some news that hits close to home; Adam Jolley being named to the SampleCon board!

The guys also touch on some current events, Brian has a new research rant and a new Mount Rushmore! It’s a great episode!

Remember to subscribe, rate and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s our Thanksgiving episode! The guys dive into the SAP acquisition of Qualtrics and what it could mean for the industry. They also talk about the potential industry impact of blockchain, and the different paths that are being pursued in the sample industry.

The guys also hit on some fun stuff, including a Mount Rushmore of Thanksgiving foods that you don't want to miss. Brian also brings back the research rant segment with a new rant on lunchtime meetings.

As always, remember to subscribe, rate and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a jammed-packed episode this week! Starting off, the guys give a recap of the Election Night Special we did on Facebook Live on Tuesday. We then are joined by Jaceey Sebastian, Client Development Manager at P2 Sample. Jaceey talks about how he got his start in market research, what’s new at P2 Sample, how he was instrumental in founding a city, his love of the NBA, and much more!

To learn more about P2 Sample, visit their website at www.p2sample.com.

You can connect with Jaceey on LinkedIn (https://www.linkedin.com/in/jaceey-sebastian-76013ba/) or on Twitter at @Ceebee1atl (https://twitter.com/Ceebee1atl)

Check out the EMI Facebook Page (www.facebook.com/EMIResearch) to watch the full Intellicast Election Night Special, here. And check out the EMI blog (www.emi-rs.com/blog) for a scorecard of the guy’s predictions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! This week’s episode of Intellicast is another good one! Adam and Brian are joined by EMI’s Associate Director of Client Services, Rory Dineen, to talk about global sampling, the upcoming webinar she is hosting, as well as a Mount Rushmore of Halloween candy. They also touch on the latest market research news, including the Qualtrics IPO, and the Lucid rebranding.

They also (officially) announce the upcoming live election night show we will be doing on Facebook Live. Some talk about key races, the polls, special guests, basically all the things you love about Intellicast but live streaming! Follow us on Facebook and tune in to our page election night to see us go live here. (https://www.facebook.com/EMIResearch/)

To register for the webinar, From London To Tokyo: Best Practices in Global Sampling, visit: http://bit.ly/2RAOWte. If you miss the live version, it’s alright, the link will connect you to the on-demand version. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! On this week’s episode of Intellicast, Adam and Brian are joined by Katie Gross of Cint. Katie has more than a decade in the market research industry, starting at Mintel and Toluna, and is now the Senior Vice President of Sales at Cint. Tune in as they touch on: • How Katie got into market research • What’s new at Cint • How Katie furthers her education as an industry thought leader • A new research rant • And much more!

You can follow Katie on Twitter at @cint_Katie.

To learn more about Cint, visit their website here (www.cint.com). Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast this week. This is episode, Brian and Adam touch on the latest in market research news and current events. Tune in as they discuss: • SurveyMonkey’s Raising $180 Million and what it means to the industry • The latest Facebook hack and the looming GDPR fine • Critical Mix offering free mobile surveys • New Mount Rushmore of worst sports losses • And much more!

Remember to rate, subscribe and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a jam-packed episode of Intellicast! We have two guests this week! Adam Dietrich joins Brian and Adam in the studio to kick the episode off and discuss the upcoming midterm elections and the political polling season that is in full swing.

Our headline guest this week is Bonnie Breslauer of DISQO (formerly Active Measure). Bonnie is the Chief Customer Officer at DISQO where she leads the development of the customer strategy, as well as the firm's positioning and vision.

She joins the guys to discuss DISQO (the newly rebranded Active Measure), what the name means, and what the plans are for the future. They touch on quality in the sample industry and what DISQO is doing about it. Bonnie also talks about how she got her start in market research, and the advice she would give to other trying to break into the industry.

You can connect with Bonnie on LinkedIn (https://www.linkedin.com/in/bonniebreslauer/) or by emailing her at info@disqo.com.

To learn more about DISQO, visit their website (www.disqo.com).

As always, remember to subscribe, rate and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of Intellicast, Adam and Brian are joined by Andrew McKinney of Lucid. Andrew has been in market research nearly 9 years, starting at Research Now – SSI, and is now the Director of Platforms for Lucid. He is also one of the most genuine people out there. Tune in as they discuss: • How Andrew got into market research • Andrew’s unique approach to selling himself • His social media / selling strategy • Mount Rushmore of best lead singers • MRX news • And much more!

You can connect with Andrew on LinkedIn (https://www.linkedin.com/in/andrewjosephmckinney/) or visit the Lucid website at https://luc.id/. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast this week! The guys are joined by Gina Bonar and Stan Phelps to get a preview of the upcoming 2018 AMA Ignite conference.

Gina is the president of Steady On Sales, a sales and marketing consultancy firm, as well as the VP for Alignment, and the co-chair for the 2018 Ignite conference. You can connect with her on Linkedin (https://www.linkedin.com/in/ginabonar/)

Stan Phelps is an IBM Futurist, TedX Speaker, who has spoken at over 250 events, as well the author of the Goldfish business books (Red Goldfish, Blue Goldfish, Pink Goldfish, etc.). He is also the keynote speaker for the 2018 Ignite conference. You can follow him on Twitter @StanPhelpsPG, or on LinkedIn at https://www.linkedin.com/in/stanphelps/ or visit his website (https://stanphelpsspeaks.com/.

Check it out as they discuss:

• What attendees can expect to learn at Ignite • The different speaker tracks at Ignite • Big brand names attending (including Chick-fil-A, AMA CEO Russ Klein, Spectrum Reach, and more) • Business inspirations • Stan’s Goldfish book series • A preview of Stan’s new book, Yellow Goldfish, available on September 18, 2018 • And much more!

To learn more about the 2018 AMA Ignite conference or to register, visit the website - https://amacincinnati.org/event/ignite9-21-18 Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great guest on this week’s Intellicast! The guys are joined by Damon Jones, Director of Telephone Operations for Burke, and current Advisor to the Great Lakes Chapter (GLC) of the Insights Association.

Tune in as they discuss: • Damon’s role at Burke • How he got into market research • His role at the Great Lakes Chapter of the Insights Association • The upcoming GLC Fall Conference • His love of all things Cincinnati • His hidden talent – (Probably the best answer we have ever had!) • And much more!

You can learn more about the GLC and their fall conference by visiting their website: https://www.insightsassociation.org/event/great-lakes-chapter-2018-fall-conference

It has a great lineup including - Jeff Berding of FC Cincinnati, Cincinnati Children’s Hospital, Burke Inc, and many more!

You can connect with Damon on LinkedIn (https://www.linkedin.com/in/damon-jones-prc-3b08a76/) or on Twitter at @dtonjo72.

As always, remember to subscribe rate and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast this week! Our guest this week has been talked about a lot on this podcast; Adam has even credit him with helping him getting into the market research industry. We are joined this week by Dr. Aron Levin of Northern Kentucky University. Join the guys as they discuss: • How Dr. Levin Got Into Market Research • The Market Research Placement Program (MRPP) • The Market Research Program at NKU • A new Mount Rushmore • A funny story about Adam • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back after a week off! In this week’s episode of Intellicast, Adam and Brian break down some interesting market research news and provide some hot takes.

Listen as they discuss: • MRIA Shutting Down in Canada • Research Now-SSI’s blockchain blog • Mount Rushmore of Best Athletes Since 2000 • A New Research Rant of Week • And much more!

Remember to subscribe, rate and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! In this week’s episode of Intellicast, the team looks back at the start of their careers in market research. Join us as they discuss: • How Adam and Brian got their start in market research • Advice they would give people to get into market research • Some blockchain talk • And much more!

Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at Intellicast@emi-rs.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

After a week off, we are back with a great new episode of Intellicast! Catch up with Brian and Adam as they discuss:

Ongoing Battle Between Sir Martin Sorrell and WPP New Sample DIY Tools Predictions For The Second Half of 2018 New Research Rant And Much More! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back after a week off! On this week’s Intellicast podcast, join Adam and Brian and they discuss:

IIeX Recap Latest mergers and acquisitions in the market research industry New Mount Rushmore And much more!

As a bonus, Adam explains that picture we tweeted out prior to the live recording!

To watch Brian's recent webinar, The Art of Data Consistency: Sample Blending For Your Tracker Studies, visit http://bit.ly/2jTS2J0.

You can also register for Screen Education's webinar on teen smartphone addiction by visiting http://bit.ly/2ysINdf.

Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at Intellicast@emi-rs.com or @Intellicast1, or @EMI_Research Learn more about your ad choices. Visit megaphone.fm/adchoices

We took Intellicast on the road this week to Atlanta and IIeX! We recorded live at The Barrelhouse down the street from the Georgia Tech Convention Center. We had some great guests drop by including: • Cassidy Hoffman of 84.51 (8:50) • Jaceey Sebastian of P2Sample (27:10) • Roddy Knowles of Research Now – SSI (34:56) • Tricia Houston of MMR (50:47)

Topics discussed include best of favorite parts of IIeX, great things to do in Atlanta, top 4 Atlanta athletes, UGA’s market research graduate program, MR Live, being a Cincinnati transplant, lots of Mount Rushmore’s and much more!

If you want to learn more about Cassidy Hoffman and 84.51, please visit their website at www.8451.com.

To learn more about P2Sample, visit their website at www.p2sample.com. You can follow Jaceey on Twitter at @CeeBee1ATL.

You can follow Roddy on Twitter at @RoddyKnowles, or visit ResearchNow – SSI website at www.researchnow.com.

To learn more about MMR Live, visit their website www.mmr-live.com, or follow them on Twitter @MMRReseachLIVE. You can also follow Tricia on Twitter at @TriciaBHouston.

Special thanks to The Barrelhouse for hosting us! Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s the first full week of June and we have another great episode of Intellicast for you. Join Adam and Brian as they discuss: • The new GRIT Report • The new AMA Gold Report • IIeX 2018 • What speakers and sessions at IIeX they are looking forward to • New research hot take • And much more! If you are interested in getting a copy of the GRIT report, visit https://www.greenbook.org/grit to sign-up and download. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have an exciting episode of Intellicast for you! This week we are joined by Kristin Luck, founder of Luck Collective and Women in Research (WIRe)! Join Adam, Brian and Kristin as they discuss:

• Kristin’s background in market research • What led her to start Women in Research (WIRe) • Her current work with Luck Collective • Kristin’s hidden talent • New 4 P’s on favorite global destinations • And much more

If you want to learn more about Luck Collective, visit their website www.luckcollective.com

To learn more about WIRe, what they do, and their programs, or you want to make a donation, visit their website www.womeninresearch.org.

You can also contact Kristin via email at kristin@luckcollective.com or on Twitter @KristinLuck.

You can also hear Kristen’s interview with Sima Vasa on the Data Guru’s Podcast here. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode for you this! We normally talk a lot about quantitative market research, in this episode, we switch it up and talk about qualitative with Jerry Haselmayer, CEO and Founder, of The Living Room. The team traveled down to The Living Room to talk with Jerry about:

• Innovation in Qualitative Research • History of The Living Room • Uniqueness of The Living Room • Creating a Great Company Culture • A New 4 P’s • And Much More!

If you want to learn more about The Living Room and the services they offer, visit their website www.hellolivingroom.com, email them at becreative@hellolivingroom.com or on Twitter at @LR_cincinnati. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! This week’s episode of Intellicast has a little bit of everything! Brian and Adam are joined for a third time by Adam Dietrich to discuss: • Insights Association new code of standard and ethics • Research Now – SSI polling news • AAPOR • Sports gambling potentially becoming legal • New research hot takes • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have another great episode of Intellicast for you. Check out as the team discusses the latest MRX news, current events, Kentucky Derby, and more. We also launch a new segment called Research Hot Takes! The hot takes include:

Length of Interview Trap Questions in Surveys Millenials And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back! Fresh off our live recording at MRMW, we are joined today by Baileigh Allen of ZigZag Research and Advisory Board Member of MRMW.

Join Adam, Brian and Baileigh as they they discuss:

Live recording recap MRX News MRMW How Baileigh Got Involved with Merlien Institute NFL Draft Top Thing to Do In Atlanta And Much More!

If you want to learn more about ZigZag Research, visit their website or follow them on Twitter at @ZigZagResearch .

You can also follow Baileigh on Twitter at @BaileighAllen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our first live show! This week’s podcast was live recorded at MRMW 2018 at Biscuits to Burgers. We have a ton of guests drop by, including: • Dorothy Flesta of L’Oreal • Mike Mercier of Screen Education • Baillie Buchanan of Research For Good • Chelle Precht of Complete Research Connection • Any many more! We cover everything from MRMW, sampling, market research, to craft beer, Cincinnati and more. We even have a new segment called Rant Me Anything.

You can also connect with the EMI team at MRMW and have a quick chat or a break form the conference at the Metropolitan Club. Check it out here. If anyone asks, tell them you heard about it on the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Two podcasts in one week – what!?! That’s right we’ve got a second episode of Intellicast for you this week.

Join the team as they preview MRMW 2018 in Cincinnati, April 24 & 25. They also touch on some of the top things to do in Cincinnati and a Mount Rushmore of Kentuckians!

Be sure to stay to the end, it gets a little deep.

Listen now!

Don’t forget to join us for our upcoming live recording at Biscuit to Burgers at RiverCenter, 50 E. RiverCenter Blvd. Covington, KY, next to the Embassy Suites at 7:00 PM EDT on April 24th. It is going to be a blast!

You can also connect with the EMI team at MRMW and have a quick chat or a break form the conference at the Metropolitan Club. Check it out (https://www.metropolitanclub.net/). If anyone asks, tell them you heard about it on the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve got another great episode for you! Today’s episode we are joined by Rod Antilla, President of Action Based Research.

Join Adam and Brian and they discuss with Rod:

History of Action Based Research How he got into market research Upcoming presentation at the Northeast Ohio AMA Top thing to do in Cleveland And much more! If you want to learn more about Action Based Research, visit their website.

If you to contact Rod, follow him on Twitter at @RJA_ABR or email him at rantilla@actionbased.com.

You can also register to attend the Northeast Ohio AMA Market Research Conference on April 19 here.

Don’t forget to join us for our upcoming live recording at Biscuit to Burgers at RiverCenter, 50 E. RiverCenter Blvd. Covington, KY, next to the Embassy Suites at 7:00 PM EDT on April 24th. We look forward to seeing you there! Learn more about your ad choices. Visit megaphone.fm/adchoices

SPECIAL ANNOUNCEMENT!!!

We will be doing a live recording of Intellicast at 7:00 PM EDT on April 24th, 2018 at Biscuit to Burgers RiverCenter, 50 E. RiverCenter Blvd. Covington, KY, across the street from the Mariott at RiverCenter.

If you are coming to Cincinnati for MRMW, or are in town and just a fan of the show, please be sure to come by! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of Intellicast, we have our first returning guest, EMI’s political polling expert, Adam Dietrich!

Join Adam Jolley, Brian Lamar and Adam Dietrich as they discuss:

Facebook / Cambridge Analytica data scandal How it impacts market research Impact to the future of political polling AAPOR (American Association for Public Opinion Research Mount Rushmore of Chicago eateries And much more!

Check out Adam’s blog, Facebook and Cambridge Analytica – A Turing Point in Data Collection, here: Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great Intellicast episode for you. This week’s guest is Baillie Buchanan, Co-Founder of Research For Good.

Join Adam, Brian and Baillie as they discuss:

What “For Good” means in Research For Good Baillie’s Background and What Led Her To Start Research For Good Favorite Charities A New Research Rant Of The Week And much more! If you want to learn more about Research For Good and their charitable goals, visit their website. You can also subscribe to the Good To Know blog here.

You can also get the news from Research For Good by following them on Twitter at @ResearchForGood. You can also follow Baillie at @BaillieForGood. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another week, another great episode of Intellicast! This week’s guest is Rachel Alltmont, the Executive Director of SampleCon.

Join Adam and Brian as they get the inside scoop of pulling off a conference from Rachel, including: • Selecting a location • Overcoming challenges • Keeping the conference fresh • Selecting speakers and topic • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast for you this week! Dan Quirk and Joe Rydholm of Quirk’s Media join Adam and Brian for a great conversation.

Join the group as they discuss: • History of Quirk’s • What they look for in articles for the publication • 2018 Quirk’s Event • Growth of Quirk’s • What’s next for Quirk’s • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have an exciting episode of Intellicast this week! Adam Jolley and Brian Lamar are join by EMI’s Sara Goetz and Andrew DeCilles, who were in Salt Lake City last week for Qualtrics’ X4 Experience Summit.

Join them as they discuss: • Breakdown X4 • Favorite speaker/session • Top trends • Advice they would give future attendees • New research rants of the week • Final Four picks • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode for you! In this week’s episode of Intellicast, Adam Jolley and Brian Lamar are joined by Sima Vasa, Founder of Paradigm Sample and Infinity Squared Ventures, as well as the new Chairman of SampleCon. Join them as they cover: • Evolution of SampleCon • Challenges in keeping the SampleCon fresh • History of Paradigm Sample & Infinity Squared Ventures • New research rant of the week • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of Intellicast, Adam Jolley and Brian Lamar are joined by Kelly Claydon of EMI Research Solutions. They give a preview of The Quirk’s Event in Brooklyn starting today, and discuss a few other fun topics.

Join them as they cover:

What a first time attendee should expect at Quirk’s Favorite market research conference experience Market research career-path and how they got into the industry A new research rant of the week from Brian Lamar Mount Rushmore of New Jerseyites And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

We made it back from Austin!

In this week’s episode of Intellicast, Adam Jolley and Brian Lamar provide a recap of everything that happened last week in Austin, TX at SampleCon 2018.

Join them as they discuss: • Biggest challenges facing the sample industry • City of Austin talk • Favorite parts of the conference • Overview of Adam’s SampleCon presentation • A research rant from Adam • Mount Rushmore of love songs (just in time for Valentine’s Day) • And much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of Intellicast, Adam Jolley and Brian Lamar give a great preview of SampleCon 2018.

Join them as they discuss: • What they are looking forward to at SampleCon • Agenda for the conference • B2B sample fraud/quality and the impact it may play at SampleCon • And much more!

Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at Intellicast@emi-rs.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 3 of Intellicast, Adam Jolley and Brian Lamar are joined by special guest Amy Carley. Amy leads the operations and delivery teams at EMI.

Join them as they discuss:

IPOs in the Market Research Industry Evolution of DIY Tools Advancement of Automation & DIY Service in an Era of DIY And Much More!

Have questions or topics you want the team to discuss on an upcoming episode? Reach us at Intellicast@emi-rs.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of Intellicast, Adam Jolley and Brian Lamer are joined by special guest Adam Dietrich. Adam is Director, Global Client Services at EMI and the resident political polling expert.

Join them as they discuss: Upcoming Conferences (Quirks West, Quirks East, SampleCon, Qualtrics) Political Polling Polling Legitimacy New Ideas for Polling Future of Polling Data Quality And Much More!

Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at Intellicast@emi-rs.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Intellicast presented by EMI Research Solutions. In our first episode, join Director of Insights, Brian Lamar and Senior Vice President, Adam Jolley, as they discuss:

Why They Started the Podcast Big Predictions For Market Research in 2018 Industry Consolidation And Much More! Learn more about your ad choices. Visit megaphone.fm/adchoices