PricingProphets Radio: Recent Episodes

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An alternative to one of the most commonly asked questions in Pricing

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Why is it cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane?

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ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are

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Or why every person who sets prices needs to spend time with a purchasing manager.

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Here's 350 – 500 words of universal pricing advice that any SME can embrace

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One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers.

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How does a company price and sell something as intangible as a fragrance on the basis of its economic value?

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The latest pricing revolution has started

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Which way to the bank that accepts a deposit of market share?

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Should you drop your price if customers don’t say anything?

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Could you sell goods as a service? This episode will tell you how