Behind The Brand: Recent Episodes
Genevieve Lehunt-Alderman
Welcome to Behind the Brand! The podcast that takes you behind the scenes with some of Australia's most exciting entrepreneurs. From start-ups to scale-ups and international success stories, you will find them all here on Behind the Brand.
In this special episode, Mingle Seasoning founder Jordyn Evans and I discuss her most recent viral PR campaign in detail, chat about her growth as a business owner since her first appearance on the podcast and candidly share our working relationship.
I also announce that this podcast will be taking an indefinite break while I focus on running Sunday Agency. Thank you everyone for listening over the last three years.
Keep in touch with me on IG @sundayagency.pr and TikTok @sundayagency
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From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath.
Find The Natal Naturopath on IG @thenatalnaturopath
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From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath.
Find The Natal Naturopath on IG @thenatalnaturopath
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Bright, colourful, bold and transcending trends - that's Sage x Clare. I sit down with founder Phoebe Bell and get her insights and answers in this actionable 5 Questions episode.
Find Sage x Clare on IG @sageandclare
Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency
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Bright, colourful, bold and transcending trends - that's Sage x Clare. In this episode I chat with founder Phoebe Bell on the 10 year journey of Sage x Clare, from a spark of passion for textiles ignited on a trip to India, to building a team and cult lifestyle brand.
Find Sage x Clare on IG @sageandclare
Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency
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Get down to business with Leigh Campbell, cofounder of Brillo Beauty in today's 5 Questions hot-seat.
Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency
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What happens when a beauty expert meets a parenting expert? They start a beauty business especially for mums - Brillo!
In this episode I chat with cofounder Leigh Campbell about her journey through some of Australia's biggest media titles and now into being a product based business owner in the beauty space.
We discuss successful business partnerships, formulating new beauty products, launching an online brand (just one year ago!) and partnering strategically with retailers.
Find Brillo Beauty on IG at @brillobeauty.co
For more find Good Times Great Brands podcast on IG at @goodtimesgreatbrands and on TikTok @sundayagency
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This 5 Questions episode is with the cofounder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!
That guest is Ant Morell, cofounder of BOUNCE Inc. and this is the Good Times Great Brands rapid-fire question mini-episode.
Find more on IG @goodtimesgreatbrands and TikTok @sundayagency
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Today I am talking to the founder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!
I haven’t really had the opportunity to chat with anyone from the attraction/entertainment industry on this podcast before. It’s a really tough industry to get started in, to bring fresh customers into and of course an industry that really felt the weight of the covid lockdowns over the last few years.
I talk about all these things and more in today’s episode with Ant Morell, founder of global phenomenon Bounce!
Find more on IG @goodtimesgreatbrands and TikTok @sundayagency
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Get down to business with Bree Johnson, cofounder for Frank Body and Willow & Blake in today's 5 Questions hot-seat.
Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency
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There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by launching a creative agency, bringing a beauty product to market and then seeing explosive growth both online and in national and international retailers, to all the common mistakes she sees businesses make when it comes to branding - and finally our thoughts on girlboss hustle culture and language and the vibe shift in the entrepreneurship space.
Keen to learn more from Bree? Check out Of Course to become a branding expert - https://course.willowandblake.com/
For more find us on Instagram @goodtimesgreatbrands and TikTok @sundayagency
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Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration.
For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency
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Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep!
For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagram
visit sundayagency.com.au
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We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast.
Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - including their upcoming partnership with the Australian Olympics team.
Find July online and on IG at july.com.au and @july
Follow Good Times Great Brands Podcast on IG @goodtimesgreatbrands
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Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month.
Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok
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Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids.Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. She candidly shares the tough decisions they made, including downsizing and adjusting business operations due to cash flow issues. Anaita emphasises the critical importance of cutting back to essentials for brand survival, regardless of its success.Throughout the episode, Anaita reflects on the strength of personal branding and how it has been a lifeline during challenging periods in their businesses. The ability to find a tolerable way to provide value has not only strengthened the Hero Packaging brand but has also infused financial support into their other ventures. Join us for this insightful conversation as Anaita Sarkar shares her entrepreneurial journey, demonstrating the resilience needed to navigate the highs and lows of business.Find Hero Packaging on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
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Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents.Stacey's unique path involved convincing her parents to let her finish school early to pursue beauty school, setting the stage for a career that seamlessly evolved from B2B sales to dominating the e-commerce space. The strategic shift from B2B to e-commerce was driven by Stacey's astute understanding of salon needs, acquired during her time in the industry. As demand surged, the Lust Minerals team expanded, overcoming skill shortages by bringing in specialised talent.In 2020, Lust Minerals underwent a $300k rebranding, a testament to Stacey's commitment to ensuring the brand's aesthetic matched the quality of its products. The brand not only sells beauty products but also invests in its community through initiatives like Lust Beauty School, a free resource reinforcing their commitment to community building. Stacey shares invaluable insights about inspiration, cautioning against getting stuck in the comparison game and encouraging entrepreneurs to draw inspiration from their communities and, most importantly, from within.Find Lust Minerals on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
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In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector.
Kym's path was far from conventional; she dropped out of school at 15, only to find her way back through TAFE and eventually into the mines of Queensland. Learning on the job, she identified a significant gap in the market for women's bespoke mining wear. With no business background and limited access to the internet in remote mine sites, Kym embarked on a challenging journey, including facing failures along the way.
Despite early setbacks and her initial design's flaws, Kym's unwavering determination led her to quit her job and embark on an epic journey, travelling across the country, door-to-door, to sell her products. Her fortunes took a turn when BHP recognized the need for women's mining wear, and they offered to support her with a minimum order quantity. This provided the breakthrough she needed, and COgear soon found its place in the mining industry. Kym's story is a testament to the resilience and adaptability of small businesses, and her willingness to bend her business around her life showcases the incredible power of determination.
Join us for this inspiring conversation with Kym O'Leary, where we explore her incredible journey, the challenges she overcame, and her passion for making workwear tailored to women in the mining industry.
Find COgear on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gummy products that would revolutionise the confectionery market.
FUNDAY Sweets experienced significant growth, thanks to a pivotal moment when Chemist Warehouse placed a substantial initial order and their own online store flourished. Daniel discusses the challenges of breaking into major retailers like Woolworths and Coles, emphasising that the days of easily securing a spot on their shelves are gone. He highlights the competitive nature of the food and beverage industry, where the first few weeks can determine a product's fate.
Daniel shares a valuable perspective on the notion of quitting, asserting that quitting at the right time can be a positive decision. The future for FUNDAY Sweets looks promising, with plans to expand to more retailers in Australia and exploring opportunities for global expansion.
Tune in to explore the sweet success story of FUNDAY Sweets and Daniel Kitay's journey to healthier confectionery.
Find FUNDAY on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his health, Barb's life took a transformative turn when she discovered the wonders of ENJO during her time in Austria, a product extensively used in Western Europe and Scandinavia.
Upon returning home, Barb introduced ENJO to her friends and family, sparking immense interest. Recognizing the potential to make a difference in people's lives, she invested her entire life savings of $40,000 to launch ENJO Australia. The direct selling method, which allowed her to demonstrate the product's effectiveness, proved to be the best way to share the ENJO experience. This method not only transformed the cleaning industry but also provided an opportunity for individuals to reenter the workforce and learn the ropes of establishing their own businesses.
Throughout the episode, Barb shares some impactful book recommendations that have guided her on her entrepreneurial journey, including "Atomic Habits" by James Clear, "Find Your Why" by Simon Sinek, "Diary of a CEO" by Steve Bartlett, and the work of Brené Brown. She emphasises the importance of passion, purpose, and profit in driving her mission.
Barb also touches on the ebb and flow of direct selling consultants, highlighting the impact of changes in the workforce, particularly following the COVID-19 pandemic. To adapt, ENJO Australia transitioned to e-commerce while still incorporating consultants into the process.
Find ENJO on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this niche market, applying a methodical approach to every aspect of their business.
What sets Scratch apart is their commitment to staying true to their vision. Unlike many startups rushing for VC funding and exponential scaling, Mike and his team have maintained a steady and thoughtful course, keeping the same core team throughout their journey, with just two exceptions. They have chosen not to invest heavily in events or big marketing campaigns, instead focusing on product quality and customer service.
In a market dominated by giant multinational companies, Scratch stands out by prioritising dog health above all else. Their commitment to delivering a quality product and excellent service has given them a voice far louder than their size would suggest. Mike shares his vision for the future, which includes exploring research and development to introduce new products in the coming years.
Find Scratch on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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In this episode, we're diving into the heartwarming journey of Colbee Mifsud, the creative genius behind Sweater Club. Colbee's story is one of sheer determination and learning on the go as she embarked on a business journey with no prior knowledge of embroidery. She shares how her mom's encouragement led her to buy a sewing machine and pester the local sewing shop experts for guidance, all while documenting her learning process on Instagram.
Colbee's timing couldn't have been better, as Instagram became the platform where she introduced her journey to a captivated audience. With a focus on building a strong connection with her customers, Colbee discusses her commitment to maintaining a sense of community, even at the cost of rapid growth opportunities. She also highlights the importance of authenticity and her gratitude for the supportive relationship she shares with the Shameless podcast hosts, who have been instrumental in her growth.
While Colbee acknowledges that she could use more marketing avenues, she prefers not to overwhelm her audience with excessive promotions. Instead, she believes in offering a seamless user experience and refrains from overusing discount codes to avoid overwhelming her capacity. Colbee's message is clear: you can turn your passion into a business, and she's living proof of that.
Find Sweater Club on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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In this episode, we have the incredible Victoria Devine, a powerhouse in the finance world and the mastermind behind Zella and She's On The Money. As a business owner, author, and columnist, Victoria shares her expertise on keeping your business finances healthy and thriving. With her podcast boasting a staggering 1.5 million monthly listeners, Victoria has become a trusted voice for millennial women seeking financial empowerment.
Victoria's journey is nothing short of inspiring, with over 500 episodes of her She's On The Money podcast offering invaluable insights into personal and business debt, hiring for business support, and the unique challenges she's faced as a young woman in finance. She emphasises the importance of surrounding yourself with individuals who truly understand your journey and navigating situations where your business needs funding, but the client may not be the right fit.
In this episode, Victoria opens up about her thoughts on the profit-first model and shares her strategies for setting up finance structures that support business growth. As the "Finance Girlie," she embodies the principles of earning, spending, owning, and owing, and discusses the power of personal branding in establishing her expertise.
Find She’s on the Money on Instagram, and visit Zella's website and the She’s On the Money website.
Connect with Behind the Brand on Instagram and TikTok
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Jessy Marshall is the brilliant mind behind boutique PR agency Hive HQ based in Sydney, specialising in beauty and fashion clients. Drawing on her experiences, including her internship at Mammamia, Jessy joins me to dive deep into the ever-evolving landscape of public relations and media.Is media really dead? Join us as Jessy, armed with her expertise, engages in a candid discussion about the shifting dynamics of media and exploring the credibility that media exposure can bring to brands. We also touch on the age-old debate of whether a PR agency is essential or if handling PR yourself is equally effective.With Jessy’s unique perspective, coupled with the passion for clients wins, she’s able to share valuable insights into the intricate realm of managing expectations, the significance of media kits and the organising impactful launch events for small businesses that leave a lasting impression. Find Hive HQ on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
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In this episode, we dive deep into the ever-evolving world of social media strategy with the brilliant Nat Welfare, Founder of SZN Social. Nat shares valuable insights on the intricacies of effective social media posting, debunking myths about frequency and emphasising the importance of quality over quantity.
Nat provides real-world examples of SZN Social's content that garnered up to 7 million views, revealing the power of controversy in driving viral engagement. From sparking conversations in the comments to using hooks and purpose-driven content on TikTok, Nat delves into the nuances of content creation across different platforms.
The episode sheds light on the distinctions between TikTok and Instagram content creation, the significance of repetition in conveying your message, and successful brand examples. Nat also explains why SZN Social doesn't blindly follow TikTok trends and how paid ads play a crucial role in a well-rounded social media strategy.
Find SZN Social on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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In today’s episode we're thrilled to have Jess Ruhfus, the mastermind behind Collabosaurus, and No. 2 as our guest. Jess specialises in the art of creating brand partnerships that truly convert. She shares the fascinating story of how a serendipitous moment at an event led to the inception of Collabosaurus, a platform that matches brands for win-win collaborations.
Collaboration, often underestimated in marketing, is at the heart of what Jess and Collabosaurus do. Jess explains that it's one of the most cost-effective ways to promote your brand, allowing you to leverage not just finances, but also audiences, skill sets, and products.
The beauty of collaboration lies in creating content while working together, making it a win-win for both parties. Throughout the episode, Jess highlights inspiring success stories and emphasises the importance of showing up for the other brand in a collaboration, clear communication, and aligning goals.
Find Collabosaurus on Instagram, and visit their website.
Check out No. 2 on Instagram, and visit their website.
Connect with Behind the Brand on Instagram and TikTok
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In the second instalment of our Mid Year Marketing series, Founder of #gifted and The Right Fit joins me to talk about the world of influencer marketing.
Venturing beyond the conventional, Taryn Williams embarked on building an app to streamline payroll and scheduling for her modelling agency. Little did she know that this internal tool would evolve into a client-facing application. Fast forward to #gifted, a trailblazing platform that bridges the gap between sponsored products and influencers, Taryn shares her insights on influencer marketing, from broad practices to valuable do's and don'ts.
As the landscape of social media marketing evolves, Taryn's wisdom shines through as she emphasises the importance of leveraging influencers' content creation skills while providing clear guidelines. Join us as we uncover unconventional yet rewarding marketing avenues like Pinterest, podcasts, and even employees. Throughout the episode, Taryn provides a wealth of advice, encouraging listeners to focus on what resonates personally rather than chasing every new trend.
Find #gifted on Instagram, and download the #gifted app.
Connect with Behind the Brand on Instagram and TikTok
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In this first instalment of our Mid Year Marketing series, we delve into the captivating world of podcasting and community building with a remarkable guest, Sophie Walker, the creative force behind Australian Birth Stories. Tune in as we explore the inspiring narrative of how Sophie transformed her traumatic birth experience into a thriving platform that has garnered a staggering 13.5 million downloads and beyond.
Sophie has successfully built a huge online community, of 155k on Instagram and she shares her journey of monetising the podcast through digital products, books and advertising. Discover the motivation behind Sophie's journey - a desire to share her own birth story and others', with a focus on education and empowerment in the unique Australian context.
The Australian Birth Stories podcast was born out of a genuine gap in the market. Sophie never anticipated the overwhelming love and reception it would receive. With Australian celebrity guests and a well-structured content-sharing framework, the podcast has made a significant impact in the lives of so many. Sophie discusses the process of creating her own business coaching course and publishing a book, along with insights into the behind-the-scenes production of the podcast.
Find Australian Birth Stories on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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I’m thrilled to have Kayla Houlihan back for a third time to delve into the exciting topic of the sale of Tribe Skincare, a brand that has captured hearts and skin-care routines across Australia. Tune in as Kayla shares her insights into the recent acquisition of Tribe Skincare and provides a sneak peek into what lies ahead for the brand.
Tribe Skincare, with its focus on sensitive skin and its array of all-natural, vegan-friendly, and cruelty-free products, has cultivated a dedicated following over its 6-year journey. Kayla discusses the transition of ownership, the diligent process of evaluating offers, and why she chose to remain the face of the brand despite handing over full ownership.
From rejecting initial offers to conducting thorough SWOT analysis, Kayla offers advice on what to consider when selling your brand and the importance of having your financial records and processes in impeccable shape. She unveils the strategies she employed to keep the deal under wraps until it was officially sealed and the valuable lessons she learned regarding staffing dynamics with new owners.
Join us in this insightful episode as Kayla Houlihan shares her firsthand experience, the challenges she encountered, and the invaluable insights she gained during the sale of Tribe Skincare. And remember, if something evokes jealousy within you, lean into it - it could be the key to your next great adventure.
Find Kayla on Instagram, and visit the Tribe Skincare website
Connect with Behind the Brand on Instagram and TikTok
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In this episode, I sit down with the visionary entrepreneur Sophie Doyle, the mastermind behind The Fable, a flourishing online brand specialising in silk tops and sleepwear that has been redefining elegance since its inception in 2015.
The Fable was born out of Sophie's desire for the ultimate silk shirt. Drawing inspiration from the enchanting silk factories in India, Sophie embarked on a journey that encountered cultural barriers and challenges. Tune in to discover how Sophie navigated these obstacles and learned the power of persistence in overcoming barriers. She reveals the mantra that guided her - if you can push hard enough, you can achieve what you need, even in unfamiliar territories.
Starting with just three colours and a bootstrap mindset, Sophie advocates for the philosophy of doing one thing and doing it well. She delves into the concept of cost per wear and how quality pieces endure. The unexpected turn of events brought about by the COVID-19 pandemic compelled The Fable to expand internationally, driven by changing consumer behaviours and needs.
Sophie takes us behind the scenes as she unravels the process of mastering both development and e-commerce. Her passion for her business shines through as she shares how she embraced the chaos and unpredictability of entrepreneurship. Join us for this compelling episode as we explore the silk-spun journey of Sophie Doyle and her unending quest for elegance and excellence with The Fable.
Find The Fable on Instagram, @fablearchive, and visit their website
Connect with Behind the Brand on Instagram and TikTok
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Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care.
Coming to us live from a bustling building site, Alisa and Lysandra take us back to life before "The Block" fame and how their passion for interior design laid the groundwork for AL.ive Body's success. With a product range now boasting 7 captivating colors, they recount the challenges they faced along the way, from managing suppliers to building a dedicated team and navigating cash flow.
Launching their venture during the unprecedented COVID lockdowns presented its own set of obstacles, but the resilient duo persevered and found their way to thrive. They divulge how they split their time and have overcome teething issues, ultimately finding their groove as business partners and sisters.
With e-commerce sales soaring to over 100% growth in the past 12 months, Alisa and Lysandra share their secrets to success - sticking to their strengths and wisely outsourcing where weaknesses lie. Don't miss this power-packed episode as they offer valuable tips for other e-commerce brands looking to make a mark in the competitive world of sustainable and stylish personal care products.
Find AL.ive Body on Instagram, @al.ive_body, @al.ive_baby, @alisa_lysandra and visit their website
Connect with Behind the Brand on Instagram and TikTok
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Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours.
Inspiration can strike at the most unexpected moments, and for Mike, it was during a life-changing trip to 27 countries with his now wife. Witnessing the heartbreaking sight of rubbish strewn across even the most remote places, they were spurred to take action. Learn how this eye-opening journey led to the creation of Zero Co., a company driven by a passion to make a difference and create a cleaner world.
Crowdfunding campaigns can be a make-or-break moment for aspiring entrepreneurs. Mike shares the remarkable story of Zero Co.'s campaign, which rallied 3,200 stakeholders to support their mission. Discover invaluable advice on how to build a strong community around a crowdfunding campaign and leverage the power of collective action.
Mike discusses why authenticity and admitting mistakes are the keys to connecting with consumers who yearn for companies that genuinely care about their impact on the planet.
Join us as we explore the fascinating journey of getting Zero Co. products into major retailers like Woolies and get a sneak peek into the exciting new products soon to be unveiled in the Zero Co. range. This episode is a testament to the power of passion, perseverance, and a shared vision to create a sustainable future for generations to come.
Find Zero Co. on Instagram and visit their website
Connect with Behind the Brand on Instagram and TikTok
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If you love business and marketing - then you are going to LOVE thisepisode! Rachael is the founder of acne specialist brand tbh Skincare,and is one of the most knowledgeable marketing minds I have had on the podcast to date. From identifying a business opportunity based on her own needs, technology licensing, influencer marketing, marketing funnels, ambassadors and brands mergers, this episode covers it all. Find tbh Skincare on IG @tbhskincare_ and Rachael @rachhwildeFor more from Behind the Brand find us on IG and TikTok @behindthebrand.podcast
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Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow since it's early days.
Pana and I chat about his personal development journey that ultimately led him to create a brand with such strong values, the decision to open cafes and retail stores, how the brand expanded overseas, taking on investors and moving into major retailers - and so much more!
Find Pana Organic on Instagram @pana_organic
Find Behind the Brand Podcast on Instagram and TikTok @behindthebrand.podcast
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Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty.
One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her business was carefully designed to lead her to her current business goals - being a beauty brand founder.
Find Hilary online @hilaryholmesmakeup @holmebeauty
Find Behind The Brand Podcast on TikTok and Instagram @behindthebrand.podcast
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It’s not easy to fit an 18 year business history into one episode, but we definitely tried our best. Today we are going behind the brand of Moxie with founder Mia Klitsas who shares all the blood (literally), sweat and tears it took to become an innovator and market leader in the period care space.
I absolutely loved this chat with Mia - i found her to be such a kind, gracious and humble guest who is so incredibly passionate about changing people’s perceptions of, and experience with period care products.
Find Moxie online at moxie.com.au and on IG and TikTok @moxiehq
Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast
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To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and first business, The Blow. In that episode we focused solely on The Blow, however this hugely talented entrepreneur is also co-founder of The Memo, which is the brand we will be chatting about today, and the person I am talking about is of course non-other than Phoebe Simmonds.
In this episode we talk all things growing an e-commerce business, growing into your own customer and navigating the world of business ownership as a new parent.
Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast
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(re-release from season one) Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and The Blow Melbourne was born. Passionate about the power of community and lifting women up to conquer their day with confidence, Phoebe has grown The Blow into not ‘just’ a salon, but an experience. Having had my hair styled at The Blow I can say first hand that I walked out feeling beautiful and confident. And if I could bottle and sell the good vibes that hit you the minute you walk through the door, trust me I would! Phoebe chats to me about her journey from marketing professional to business owner, the best marketing lessons she has learned and how the hell a service based business made it through 2020.Find us on Instagram and TikTok @behindthebrand.podcast
Hosted on Acast. See acast.com/privacy for more information.
SEASON FINALE EPISODE
In this week's season finale episode, I welcome back the founder of Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12 pieces of advice for all small business owners! This chat is full of absolute gold and I had so much fun recording this motivational and actionable episode as a very special finale for the year!
Wishing all Behind the Brand listeners a beautiful summer break - I will be back in the new year, fresh from maternity leave (eek!) with a new season of incredible entrepreneur interviews for you each week!
Find Kayla and Tribe Skincare on IG @tribeskincare and TT @tribeskincare
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
SEASON FINALE EPISODE: This week is our final interview of the year, and we are going out with a bang! Clare Spelta began making handmade earring organisers from her home in 2015, while on maternity leave with her son. Fast forward 7 years, and her brand Bon Maxie has a cult following of customers whose lives are now that little bit more organised thanks to Clare's very handy products! In today's episode Clare talks all about the challenges that come from scaling a handmade brand, how to connect with your community to create brand fans, and how it feels to have 6-figure sell outs in just 10 minutes of launching a new product!
Find Bon Maxie on IG and TikTok @bonmaxie
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
In this episode I am sit down with Vera Yan, one half of Australian activewear brand, Nimble which she co-founded with her childhood bestie Katia Santilli. Vera’s path into entrepreneurship wasn’t exactly linear, having studied commerce and taken on a law career in Sydney before taking a gamble on something she was truly passionate about, and creating a brand that reflected the lifestyle she was already living. In today’s episode we chat all things starting a business with a friend, the unglamorous start-up grind of markets and pop-ups, and how having a baby and returning to work really shook Vera’s confidence in herself as a business owner.
Find Nimble on IG @nimbleactivewear and online www.nimbleactivewear.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
There's not much I love more than a homemade to national stockist kind of business journey and this week's episode is exactly that! Fiona Dunne began her business career as a spray tan artist, then after one late night tanning session had her ah-ha moment that she just couldn't ignore. Founder of GlowDry Australia, Fiona has built her brand over the past four years from hand-making products in her kitchen, to securing national ranging in Priceline and boasting Kim Kardashian's spray tan artist as a brand fan and customer! Find out exactly how she did it in today's episode.
Find GlowDry Australia on IG @glowdry_australia and TikTok @glowdryaustralia
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
In a culture where having a drink with friends is the norm, how do you market a non-alcoholic alternative? That's exactly what I sit down and chat with this week's guests about. Tyler Martin and Sophie Heatley are the co-founders of Yes You Can Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss out of drinking'. In this episode we chat all things starting a new brand in the food & beverage industry, what they would do differently, and how the mindset around drinking alcohol has really changed post-COVID.
Find Yes You Can Drinks on IG @yesyoucandrinks and online yesyoucandrinks.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
We are mixing things up a little this week, as I sit down with founder of Trash to Treasured, the incredible Tina Abeysekara. We sit down and chat all things turning a blog and social media page into a full time business, the power of personal branding and how to know what is content vs what is real life, and she gives us the insider tips and tricks on how small businesses can work effectively with social media influencers. Find Tina at @trashtotreasured and trashtotreasured.com Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Imagine launching a partnership with the Australian Open just four years after launch! Well for this episode's guest, that dream became a reality not just once, but twice. Entrepreneurial from a young age (hello selling Justin Bieber t-shirts on Ebay!), founder of Prene Bags, Tammy Green created a collection of neoprene bags that have earned themselves cult-status around the world. We sit down today and chat starting, scaling, smart partnerships and of course, share all the advice.
Find Tammy on IG and TikTok @tammy___green and Prene on IG @prenebags and online www.prenebags.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
When I say this episode is a must-listen, I mean it! Hannah Drury is the founder and owner of Peppermint Grove and Moss St Fragrances - major, MAJOR players in the home fragrance space. While her business may be valued in the tens of millions today, nine years ago Hannah was sleeping on a blow up mattress in her manufacturing facility to save money and be close to the business. In this episode Hannah shares it all - the ups and downs, the lessons, the advice and even insight into her business structures and finances, nothing is off limits!
Find Hannah and her brands online @peppermintgroveau, @mossstfragrances and @hanjdrury
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
This week's guest has taken the Australian beauty industry by storm, giving customers the option to bring what was traditionally a salon-only treatment into the comfort of their own homes. In this incredibly candid and down to earth chat, Ali Clarke, founder of Bondi Blades, talks me through the highs of lows starting a business during lockdowns, dealing with copycats - or as she calls them 'product validators', and how she was able to convince women all over the world to shave their face!
Find Ali and Bondi Blades on IG @bondiblades and @aliclarke82
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Get ready to laugh and cry in today's episode! I sit down with the founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who ditched her career in physiotherapy to take a gamble on buying a business from Gumtree - despite having absolutely zero business experience. When everyone was forced to stay at home during the Australian lockdowns of 2020-2021, Midnight Mischief flourished and Tess' gamble paid off big time!
Find Tess and Midnight Mischief on IG @midnightmischiefsleepwear and TikTok @tessnguyen_
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
To last ten years in business is a massive achievement - but in fashion and footwear? Incredible!
Vince Lebon spent years learning all he could about the footwear industry working for big name brands, before branching out on his own and creating cult footwear brand Rollie - inspired by his wife and her need for lightweight but fashionable shoes while travelling for work.
From early days at the South Melbourne Market, to the world's biggest footwear store in Dubai, and a sneaky reality tv appearance along the way, Vince and Rollie are disrupting the footwear industry in a big way, with no plans to slow down at ten years old.
Find Vince on IG @vince_lebon and Rollie @rollienation - shop online at rollienation.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang.
Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom and Morgan Collins who were looking for something to keep them connected and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of baking sourdough, they decided to give knitting a go and with the help of YouTube, taught themselves how to knit. Their creations quickly caught the eye of family and friends and the idea for Cardigang was born.
Cardigang now sells over 30 knit kits, from beanies and scarfs, to jumpers, vests and cardigans. All their custom, cosy-chic knit kits are made for beginners, by beginners and give even the never-knitted-before knitter all the confidence and gear they need to knit a masterpiece.
Find Cardigang on IG @cardigang_knits and online at cardigang.com.au
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
What do Sir Richard Brandson, Tony Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie.. just that all these industry leading and disrupting names have been interviewed by this week's guest!
Nathan Chan started founder in 2013, after realising that the newly emerging entrepreneur industry needed to do more to support its up and coming talent.
With a top rated podcast, magazine with some of the world's best gracing the covers, and a vault of educational resources that teach entrepreneurs literally everything they could ever want to know - Foundr is taking the business world by storm.
Find Foundr on Instagram @foundr and online foundr.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
If there is one thing that you NEED to be doing as a small business owner, it's putting yourself forward for business awards! Not only are they usually free to enter, if you make it to the finalist list, the benefits are limitless.
In this week's episode I talk you through which types of business awards you should be entering and why, and how to make the most of them!
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast or for more small business PR information find me @sunday.publicrelations
You may have heard the term 'media kit' before and have no idea exactly what it means! In this week's episode I break down exactly what goes into a media-worthy media kit - something that ALL small businesses must have in their toolkit for PR success.
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast or for more small business PR information find me @sunday.publicrelations
Welcome to part four of my six-part PR Toolkit mini-series. This week I will be talking about how we can work out if PR is really worth the it, and how we can measure our return on investment for PR activity - whether that is DIY or using an agency.
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR inspiration find my mini-PR agency Sunday Public Relations on Instagram @sunday.publicrelations.
Welcome to episode three of my six-part PR Toolkit mini-series. This week I will be taking you through the difference in public relations approaches for both product-based and service-based businesses, and what you need to get yourself ready to start pitching!
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR inspiration find my mini-PR agency Sunday Public Relations on Instagram @sunday.publicrelations.
Just because your business is small, doesn't mean there isn't the perfect media outlet out there to tell your story. When starting out, focus locally and on industry media - your start-up story or new product may just be the perfect angle for them! As you grow, use the momentum of previous PR coverage to achieve your next win, and then the next, and the next. I cover this and more in this week's PR Toolkit episode. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Welcome to the first of my six-part PR Toolkit episode where I share my PR insider tips and tricks on a range of topics from podcasting to pitching to media and getting your business winning awards.
In this week's episode I talk you through my tips to getting featured on podcasts - something I have learnt a lot about over the past few years hosting shows and pitching my own PR clients to be featured on podcasts.
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
In need of a little motivation? Look no further! In this week's episode I pull together the best of the best advice from all of my guest this season, into one inspiring episode that will give you the extra boost you are looking for.
A big thank you to everyone for tuning in each week this year to the podcast - it has been a pleasure bringing you interviews with some of Australia's most exciting entrepreneurs each week and I can't wait to be back with more after the mid-year break.
Want more Behind the Brand? Find me on Instagram and TikTok @behindthebrand.podcast
This is the episode I wasn't sure that I could bring myself to record. I have hinted over the last year about my past business that I founded, and thought it was about time I sit down and tell the story - the good and the very bad.
If there is any lesson people take from this episode, it's that it's okay to know when something (your business or other) isn't serving you anymore and that it's time to walk away. After everything that I made it through over the four years of my first business journey, the one thing I know for sure is that what makes a business special and successful, isn't the product, it's you.
This episode is very emotional and was very difficult for me to record and I hope that you find a connection to my story - and if you do, I would love to hear from you.
Find me on Instagram and TikTok @behindthebrand.podcast
From best friends to business partners, from an e-book to a global app, today's guests have been on one wild business ride! I sit down with co-founders of Keep It Cleaner (or KIC!) Laura Henshaw and Steph Miller to discuss their transition into business women at such a young age, the evolving growth of KIC and how even people at the very top of their game experience the dreaded imposter syndrome. Ready to try KIC for yourself? Use code BEHINDTHEBRAND for 1 month free! Find the girls on IG @stephclairesmith + @laura.henshaw and KIC @keepitcleaner
Get your free KIC trial online at https://keepitcleaner.com/
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Skincare, from the inside. Ingestible beauty. Intrigued? So were we. 🤩
Anna Lahey took skincare deeper with Vida Glow, a brand specialising in active beauty solutions and ingestible supplements.
These innovative beauty solutions were built from Anna’s passion for helping people discover real results. After her introduction to ingestible beauty was transformative, Anna wanted to share her results from marine collagen with the world — and the thousands of Vida Glow fans are SO happy she did.
Find Anna on IG @anna.lahey and Vida Glow @vida_glow | www.vidaglow.com
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
What started for @francesca.com.au as a handmade jewellery stall at the Salamanca Markets over 10 years ago has exploded into one of Australia's most loved jewellery brands - worn by some of the country's biggest influencers and with booming online and bricks-and-mortar stores.
Today I sit down with co-founder @rachelvasicek, who runs the brand with her sister @hannah.vasicek as she takes me through the last decade and what it really takes to start and scale a business with giving back as its core value.
Shop the Francesca range online here: https://www.francesca.com.au/
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
From being two of Australia's most in-demand fashion bloggers, to launching their own footwear brand, pulling off epic PR stunts, almost walking away from it all but instead choosing to rebuild - Jess and Stef Dadon have had a roller coaster of a decade!
Not just business partners, but also best friends and sisters, Jess and Stef, or as many people may recognise them as How Two Live, take me through their business journey from influencers to product based business owners and the challenges and lessons that come with this growth.
Find Twoobs online at https://twoobs.com/ and on socials @twoobs
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Jlo. Lizzo. Megan Fox. Addison Rae. What do these celebs all have in common? All have been spotted wearing today's brand! I sit down with co-owner of Stax activewear, Matilda Murray as she takes me behind the brand of Australia's cult luxe activewear label.
Find Stax on Instagram at @staxofficial_ and Matilda at @matilda_murray_
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
In just three years, Priscilla Hajiantoni has achieved some BIG things. Bangn Body exploded onto the beauty scene in 2019, and within two years of launching had some big claims to fame - over $8million in sales and a product waitlist of over 50,000. And now? Well things just keep getting better - with a product launch into MECCA that sold out within 8 hours and an appearance on Forbes 30 Under 30, Priscilla isn't looking back.
Find Priscilla on Instagram @_priscillalouise and Bangn Body @bangn.body
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
When I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did it!
Find KeepCup on Instagram @keepcup
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
What does it take to build an iconic brand with success that spans decades? 33 years of hard work, that's what. In this episode I sit down with the incredible Di Williams, who founded Fernwood Fitness in 1989 and hasn't looked back since.
Find Di on Instagram @diwilliamsofficial and LinkedIn @Diana Williams
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Is there a bigger flex than walking down the Shark Tank tunnel, pitching for investment, securing investment, turning it down, and then growing your own game-changing, 8-figure beauty empire on your own? Today I sit down and chat through this incredible journey with Iris Smit - founder and CEO of The Quick Flick and Beauty Fridge.
tw: we discuss situations of domestic violence and family trauma towards the end of this episode.
Find Iris online @irisjade and @thequickflick + @beautyfridge
Want more of Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podcast
Remember when you would go on a restaurant's Instagram account to make sure you liked the look of a meal before ordering it? Australian tech start-up success story Mr Yum took this idea and grew it into a must-have for restaurants, especially in a mid-covid world where ordering via QR code has become the norm. Today I talk to Kerry Osborn, CXO of Mr Yum about what it really takes to found and scale a tech platform - and how it feels to raise almost $100million in investment!
Find Mr Yum online at @mr_yum_
Want more Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podcast
How do you go from sourcing products to help solve your own pain points when getting ready for a night out, to starting a hugely successful brand and moving to New York? That's exactly what I discuss with Michelle Hu today when I take you Behind the Brand of Etoile Collective.
Find Etoile Collective at @etoilecollective on IG and TikTok and Michelle on TikTok at @michelleatetoile
Want more Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podcast
Today I welcome an absolute powerhouse couple to the podcast who have launched successful brands in the food, supplement and now apparel industries! Leah Itsines and Mitch Caon are the hardworking duo behind brands BARE, Yes Please Health and Soli Sleep - and they are just getting started! I had the opportunity to work with Leah and Mitch a few years ago, and am so excited to share their incredible business journey with you in this episode!
Find Leah and Mitch online @leahitsines @mitchcaon @bareguide @yespleasehealth @solisleep
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
How do you turn customers into not just raving fans, but into an army of passionate and loyal ambassadors? Today I sit down with Karina Irby, founder of body-positive, feel-good bikini brand Moana Bikini and we chat all things design, manufacturing and building a community.
Find Karina online @karinairby and Moana Bikini @moana_bikini
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
Today I sit down with Amal Wakim - co-founder and owner of Equalution. With an industry leading, internationally loved nutrition app, Amal made her debut on the Forbes 30 under 30 in 2021 and hasn't looked back since.
Find Amal online @amal.wakim and Equalution @equalution
Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast
SEASON FINALE EPISODE
How do you turn an idea between two friends, into a must-have brand with international distribution and a cult following? Nakedvice founders Jessie Gargan and Sarah Hanan take me behind the brand in this week's incredible chat!
Did you know that female pleasure products can't be advertised on social media? Neither did I. And when today's guest Ty Hodgson found this out for herself, she knew she had found her mission. Oh My Vibes is the feel-good, non-sleazy vibe company with a mission to normalise conversations around female pleasure. I fell in love with Oh My Vibe's incredible branding and when I heard Ty's story and passion, I knew I needed to interview her!
Want more? Find @behindthebrand.podcast on Instagram
The word 'game-changing' gets thrown around a lot, but in the case of today's guest it couldn't be more accurate! Courtney Ray, founder of Daily Blooms turned the flower delivery industry on its head with her same day, daily arrangement business model. Starting with just 7 orders a day which she arranged herself in a storage shed, to over 1000 orders a day and an incredible team of professionals - Courtney's story of taking on an industry that needed a good shake up is incredible!
Want more? Find us at @behindthebrand.podcast on Instragram
How do you turn a common problem into a first of it's kind product, scale to over 1000 stores Australia wide - and then completely pivot into an e-comm brand? This is exactly what I ask the powerhouse mother-daughter duo behind The Smoothie Bombs! Celebrating ten years in business this month, Cinzia and Lana are proof that unwavering belief in your brand and the willingness to put in the hard work - even while nobody is watching, are the key to ongoing success.
Want more? Find us @behindthebrand.podcast on Instagram
Would you love to see your brand featured in the pages of a glossy magazine? In this week's episode I am joined by Elise Wilson and Gabriella Del Grande, two of the incredible women of Are Media behind iconic titles such as Woman's Day, Who, New Idea, Take 5, That's Life and TV Week. We chat all about the world of magazines, what a day in the life looks like for them both, and they share their expert advice on how small businesses can work with magazines and score those coveted PR placements!
In today's solo episode I am taking you through all the pros and cons of the different ways you can do PR as a small business owner- doing it yourself, hiring a freelancer and engaging an agency. Knowing how to get started is one of the biggest steps for any small business and there is no one-size-fits-all approach. In this episode I will help you decide which is best for you and your business!
This week's guest was inspired by a walk I took with my friends one morning - when 3/4 of them were wearing the same brand of puffer jacket, I knew I had to look into the brand!
Alexandra Babyska is the co-founder of Toast Society who is taking Instagram (and wardrobes) by storm. In this episode we chat about all things growing an apparel brand, working with influencers, hosting launch events and the hurdles that come with scaling in the apparel industry.
Shop with Toast Society online: https://toastsociety.com/
Follow Behind The Brand on IG @behindthebrand.podcast
This week we go Behind The Brand of Australian-grown tech startup Plann. Christy Laurence built Plann from the ground up, and has turned it into the best social media scheduling tool in the market.
Christy takes us on the journey from coming up with the idea for Plann, swapping skills in order to build without funding, what it's really like in Silicone Valley and all the challenges she has faced along the way!
Sign up to Plann: https://www.plannthat.com/
Follow Behind The Brand: @behindthebrand.podcast
What do you do when you find a gap in the market while working as a beauty therapist? You create your own product line and test it on your customers, that's what! Today I'm joined by the founder of Tribe Skincare, Kayla Houlihan - who used her expert skincare knowledge, access to real life potential customers, and knack for business to create a brand that has become an Australian skincare phenomenon.
Want to get your hands on a copy of my FREE Press Release Template? Leave a written review on Apple Podcasts, and send a screenshot via Instagram to @behindthebrand.podcast
SEASON 1 FINALE EPISODE
I couldn't think of a better way to end Season 1 of the podcast than with this week's heart-to-heart interview with my beautiful guest Jo Betz.
For most of her career Jo has been a marriage celebrant, until an unforeseen tragedy turned her world upside down.
If you or anyone you know is struggling with grief, you can purchase Grief: A Guided Journal online HERE
We are about to get very deep and meaningful in this episode. I am so thankful to my beautiful guest Emily Somers for sharing her story so candidly, it definitely was not an easy story to tell.
You see, unlike a lot of entrepreneurs who start their businesses after seeing a gap in the market in their everyday life, Emily found the gap in the market for her brand Bravery Co while she was going through cancer treatment.
I’ll let Emily tell you her story, and I am sure you will agree that Emily and Bravery Co are going to be unstoppable.
Shop Bravery Co online HERE
Follow Bravery Co on Instagram HERE
I am so excited to bring you this week’s episode with my brilliant guest Suz Chadwick. Suz is a branding, business and speaker coach - who is on a mission to teach female entrepreneurs to be bold and claim their space in their industry.
Today we are chatting about becoming an expert speaker in your field, because in my opinion speaking - whether that be in person at events, on a panel or even on other people’s podcasts - is an amazing form of publicity or PR, that should absolutely be part of your brand strategy.
Download Suz's FREE Speaker Workbook HERE
Follow Suz on Instagram HERE
Usually my episodes are either a marketing lesson OR a behind the brand story, but today’s episode is a little bit of both and I absolutely love that. My guest is Anaita Sarkar, a serial entrepreneur who not only knows how to grow super successful ecommerce businesses, but is also one of my favourite people to follow on social media because of her business truth-bomb dropping content.
Anaita is the co-founder of Hero Packaging, which, if you like online shopping you have most likely received your order in one of their signature compostable mailers. Hero Packaging is now a multi-million dollar brand that supplies some of Australia’s largest ecommerce stores and completely changed the game when it comes to B2B product marketing. Anaita is also the author of Sell Anything Online - the no-fluff, straight to the point, small business guide on how to grow sales using digital marketing.
In this episode Anaita takes me through her business journey - from her first business, to Hero Packaging and now Sell Anything Online. She is a straight-talking powerhouse full of inspiration and after recording this episode I felt so motivated and determined to get stuck into my own business growth!
Buy the book Sell Anything Online here
Follow Anaita on Instagram here
One of the most common hesitations I hear as a small business PR is: i'm scared! Scared of what other people will think, scared of getting rejected. Don't worry, you're not alone.
In today's episode the amazing Kat John, creator of the global ZEROFKS movement, teaches us how to get out of our heads and feel confident putting ourselves and our businesses out there.
Language warning for this episode
To find out more about Kat and the ZEROFKS movement visit: www.katjohn.com.au
Follow Kat on Instagram here
Let me ask you a question - when you think of bedding, what do you think of? Well these days you think of beautiful colours and textures, Instagram worthy beds that you just want to dive in to and being able to mix and match your bedding to suit your personality and mood. But ten years ago? It was all stock-standard sets encased in plastic wrapping that you had to fork out an arm and a leg for without even being able to feel the fabric that you would be spending the night with. That’s where today’s guest comes in. After working in fashion production, Hayley Worley saw an opportunity in the market and took it upon herself to do things differently and change the way people shopped the bedding category - and with this, The Sheet Society was born. With online, brick and mortar stores, Hayley and her team create a customer experience that goes above and beyond at every touch point, and today she shares her journey for us all.
If you love today’s episode with Hayley, I would love if you would subscribe to the podcast on Apple or Spotify and leave me a review on Apple podcasts!
Follow The Sheet Society on Instagram here
Follow Behind The Brand of Instagram here
Does the thought of filming a reel kind of make you want to crawl into a hole and hide? Well that was me before recording today’s episode. But after chatting to Monique Lombardo - founder of Socialista and co-founder of Rise With Reels - I felt so excited and empowered to start creating reels - even though part of me absolutely feels too old and uncool for it. As part of our deal I promised Monique that prior to this episode going live I would post at least one reel, and as a woman of my word I did just that. Monique talks to me today about why all small businesses NEED to be using reels as part of their content strategy, and exactly what kind of content you can create - it totally doesn’t have to be all pointing and dancing - because trust me I am NOT a dancer.
Follow Monique on Instagram here
Follow Rise With Reels on Instagram here
Follow Behind The Brand on Instagram here
Today’s episode was an emotional one for me - it was the first - and hopefully only - time that I was brought to tears during an episode. I’m going to be completely real with you all here - the reason this episode was so emotional for me is that because my amazing guest Jordyn Evans from Mingle Seasoning, is a friend of mine from my food entrepreneur days. Both of our businesses grew in a very similar manner and on a similar timeline, however for me the journey just didn’t work out the way I desperately wanted it to. And for any business owner who has had to walk away from years of their hard work and passion, it’s something that can take a long time to comes to terms with. For this reason, Jordyn’s incredible and absolutely well-deserved is a bit bittersweet for me - and I am finally comfortable admitting that. From hand-mixing her custom spice blends in her parents kitchen (and her neighbours thinking she was making drugs), to having her delicious products lining the shelves of Coles and Woolies - I am so very proud of Jordyn’s success, and after listening to this episode I am sure you will agree that she is an incredible entrepreneur with such a bright future ahead of her.
Now if you love today’s episode with Jordyn, I would love if you would subscribe to the podcast on Apple or Spotify and leave me a review on Apple podcasts!
Follow Mingle on Instagram here
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You know how some people are numbers people, some people are visual people and some people are words people? Well today’s guest is most definitely a words person - and not just any words person - Anita Siek is the founder of copywriting company Wordfetti - a company who believes in disruptive, thought provoking and engaging copywriting. Now if you don’t know what copywriting is, if you feel like you are totally NOT a words person, or if you want to be a words person but have no idea where to start, today’s episode is for you.
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I have been a follower of this brand for a while now, so having the opportunity to sit down and chat with the co-founder is incredibly exciting for me. With over $20million in annual sales, and almost 150k instagram followers, Miss Amara has turned the stale old rug industry on its head. No more buying rugs from dodgy old basement warehouses - Alex Tanya-Weller and her team have created an online home styling haven for their community, and the results of taking a risk and shaking up an existing industry speak for themselves. Alex takes me through the Miss Amara journey - from the early days when her now-husband was grilling her on her experience buying the rug in her home, to today - as a booming international business shaking up the way we buy rugs. And if you love today’s episode with Alex, I would love if you would subscribe to the podcast and leave me a review on Apple podcasts!
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I know for a lot of small business owners, PR is one of those things that we maybe-kinda understand what it is, but really have no idea how to do it. So for this reason, I am sitting down on this very chilly Melbourne morning with none other than Mamamia’s Head of Lifestyle, Tamara Davis.
Not only is Tamara part of Australia’s largest women’s media brand Mamamia, but she has also cut her teeth in the media working for the likes of InStyle, Girlfriend, Total Girl, Harpers Bazaar and Grazia. With a resume like that, this episode is sure to be amazing. Let’s get straight into it!
Today's guest is an absolute legend in the world of eCommerce - having the magic touch when it comes to all things branding, marketing and turning quick-fix ideas into must-have products.
So let me introduce you to Mia Plecic.
Mia launched Slick Hair Co in December 2019 with the Slick Stick™ as the solution for her CRAZY baby hairs. Mia knew women all around the globe needed a solution for the same problem. Since then, the business has sky rocketed with over $1m in annual sales.
You can see more across Mia’s socials @miaplecic on Instagram and TikTok and shop the Slick Stick™ at www.slickhaircompany.com
Have you ever considered launching digital products?
In today's episode I chat with digital product launch strategist Steph Taylor.
Whether it’s starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry. She’s also the host of the Socialette podcast, with over 900,000 downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. Ready to be inspired? Let’s go!
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Given that this is episode one, I guess we haven’t met yet! My name is Genevieve, and I’m a full-time PR with a love for all things small business. After selling my food brand three years ago I could feel my heart pulling me back towards the world of small business, and what better way to get back into it than by chatting to amazing entrepreneurs every week, and calling it my side-hustle?
Today’s guest is no exception to this.
Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and The Blow Melbourne was born.
Passionate about the power of community and lifting women up to conquer their day with confidence, Phoebe has grown The Blow into not ‘just’ a salon, but an experience. Having had my hair styled at The Blow I can say first hand that I walked out feeling beautiful and confident. And if I could bottle and sell the good vibes that hit you the minute you walk through the door, trust me I would!
Phoebe chats to me about her journey from marketing professional to business owner, the best marketing lessons she has learned and how the hell a service based business made it through 2020.
The conversation continues over on Instagram @genevievelehuntalderman