Marketing Money Podcast: Recent Episodes
Marketing Money Podcast
The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up transactions and injecting billions into commerce to the psychology behind digital payments, they break down […]
The post Episode 199 | Cents and Sensibility: Big Insights from a Tiny Coin!! appeared first on Marketing Money Podcast.
When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions.
The post Episode 198 | What It’s Really Like During a Bank Merger appeared first on Marketing Money Podcast.
In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how […]
The post Episode 197 | Staying Strategic in a Multi-Channel Era appeared first on Marketing Money Podcast.
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast.
The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from the very first click.
The post Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages appeared first on Marketing Money Podcast.
Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment to strategic expansion, they break down what really drives trust and relevance in today’s banking landscape.
The post Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank appeared first on Marketing Money Podcast.
Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change.
The post Episode 193 | Stop Selling Features: What Bank Customers Really Care About appeared first on Marketing Money Podcast.
Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPB’s role in consumer perception, and how loyalty programs (done right) can teach banks to deliver value beyond the fine print.
The post Episode 192 | More Than a Disclaimer: Why Compliance Isn’t Marketing appeared first on Marketing Money Podcast.
In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AI’s role in media planning and content creation, emphasizing the importance of human oversight, especially when AI-generated content enters regulated industries like banking. They highlight risks such as blind reliance on AI tools, referencing academic mishaps like the creation of fictitious terms in peer-reviewed papers. Ultimately, reminding listeners that while AI offers powerful capabilities, true expertise and accountability still come from humans.
The post Episode 191 | Humans Still Required: AI’s Role in Modern Marketing appeared first on Marketing Money Podcast.
In this episode, Josh and John dig into the importance of long-term marketing strategy for banks—introducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year budgets fall short, and how aligning marketing with executive and business-line goals can make a massive impact. The duo critiques reactionary marketing and the outdated “campaign-a-quarter” approach, urging banks to plan ahead with purpose and brand clarity.
The post Episode 190 | The 30-Month Plan: Future-Proofing Bank Marketing appeared first on Marketing Money Podcast.
In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency, and creativity matter more than money. Start with what you have, and do it well.
The post Episode 189 | You Don’t Need a Bigger Budget—You Need a Better Plan appeared first on Marketing Money Podcast.
Your real job isn’t just launching ads—it’s influencing the people who say yes to them. In this episode, Josh and John talk leadership, compliance, and why being strategic inside your bank matters just as much as what you put out into the world.
The post Episode 188 | Why Leadership Matters More Than Likes appeared first on Marketing Money Podcast.
In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actually execute, they unpack what separates brands that post from those that perform.
The post Episode 187 | What Actually Moves the Needle in Bank Marketing appeared first on Marketing Money Podcast.
Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today.
The post Episode 186 | Digital Dead Ends: Why Your Location-Based Ads Might Be Wasting Budget appeared first on Marketing Money Podcast.
Your bank’s website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock-in, and copy-paste templates could be costing you more than you realize. From missed SEO to poor UX, they make the case for rebuilding smarter and owning your digital space.
The post Episode 185 | Rebuild Required: How Your Website Could Be Costing You appeared first on Marketing Money Podcast.
In today’s digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. We’re tackling everything from clickbait traps to best practices for effective messaging.
The post Episode 184 | The Death of Clickbait: Creating Ads That Actually Convert appeared first on Marketing Money Podcast.
How much security is too much? Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the friction of modern banking security and how to find the right balance.
The post Episode 183 | Passwords, Passcodes, and Pain Points appeared first on Marketing Money Podcast.
Is it possible to balance AI’s efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity.
The post Episode 182 | Crafting Authenticity in an Automated Marketing World appeared first on Marketing Money Podcast.
From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essential fraud prevention and delivering a seamless customer experience, sharing insights on how banks can redesign online account openings to reduce friction and boost engagement.
The post Episode 181 | The Double-Edged Sword of Banking Tech appeared first on Marketing Money Podcast.
Big budgets don’t always mean big impact. Josh and John discuss which brands got it right (and which should’ve saved their money).
The post Episode 180 | Big Game, Big Ads: What Worked and What Flopped appeared first on Marketing Money Podcast.
Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity in today’s competitive landscape.
The post Episode 179 | Breaking the Mold: Marketing Lessons for the Modern Age appeared first on Marketing Money Podcast.
This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives.
The post Episode 178 | Trends vs. Reality: Olympics, AI, and Banking appeared first on Marketing Money Podcast.
Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement.
The post Episode 177 | The AI Buzz: What It Really Means for Banks appeared first on Marketing Money Podcast.
Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is more important than ever.
The post Episode 176 | The 2025 Marketing Playbook: Breaking the Bank Name Game appeared first on Marketing Money Podcast.
Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age.
The post Episode 175 | From Checks to Digital: The Future of Banking appeared first on Marketing Money Podcast.
Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations approach work-life balance.
The post Episode 174 | Balancing Work and Personal Life: The Great Debate appeared first on Marketing Money Podcast.
Join Josh and John as they examine the role of Chief Marketing Officers in today’s financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding.
The post Episode 173 | The New CMO: Growth-Oriented or Data-Driven? appeared first on Marketing Money Podcast.
In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking.
The post Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking appeared first on Marketing Money Podcast.
Unpack the complexities of text messaging in bank marketing with Josh and John. From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape.
The post Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts appeared first on Marketing Money Podcast.
In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of future raises, and excessive interview stages. Offering insights for both interviewees and interviewers, they navigate these challenges with anecdotes and practical advice. Tune in for strategies to ensure a successful hiring process.
The post Episode 170 | Navigating Red Flags in Job Interviews appeared first on Marketing Money Podcast.
In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you’re a compliance officer, marketer, or banking professional, this episode provides valuable perspectives to ensure compliance while optimizing marketing strategies in the dynamic financial landscape.
The post Episode 169 | Understanding FDIC Compliance appeared first on Marketing Money Podcast.
Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs.
The post Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs appeared first on Marketing Money Podcast.
Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny hiring stories.
The post Episode 167 | Navigating the Interview Landscape appeared first on Marketing Money Podcast.
In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you’re a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity.
The post Episode 166 | Strategies for Productivity appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking.
The post Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals.
The post Episode 164 | Activate Your Branding appeared first on Marketing Money Podcast.
In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality.
The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast.
In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking.
The post Episode 162 | The Banking Landscape from a Marketer’s Perspective appeared first on Marketing Money Podcast.
What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more.
The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast.
Join us today as we discuss marketing old products to new audiences.
The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast.
In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.
The post Episode 159 | See Y’all in Austin appeared first on Marketing Money Podcast.
Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about.
The post Episode 158 | Red Ink Doesn’t Cash appeared first on Marketing Money Podcast.
You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.
The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.
Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona marketing in your marketing mix.
The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.
Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.
The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.
Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience.
The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.
ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer program designed to simulate conversation with human users, typically over the internet. ChatGPT is trained on a large dataset of text and can understand and generate human-like responses to a wide range of questions and statements. It can learn and adapt over time, becoming more accurate and efficient as it processes more data. ChatGPT and other similar tools can be used in a variety of applications, such as customer service, data analysis, and automation.
On this episode of the Marketing Money Podcast, John and Josh look at the opportunities ChatGPT may offer to enhance bank marketing. They’ll break down their thoughts on best use cases and current limitations of the tool, as well as find comedic responses using ChatGPT.
The post Episode 153 | Are We Human, Or Are We ChatGPT? appeared first on Marketing Money Podcast.
Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk […]
The post Episode 152 | A Vendor? A Vendor Sells Hotdogs appeared first on Marketing Money Podcast.
Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. […]
The post Episode 151 | Chasing the Rainbows of Tomorrow appeared first on Marketing Money Podcast.
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what’s in store in Denver.
The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.
This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more.
The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s episode, John and Josh discuss this “tipping creep” and what it could mean for banks in the future. Listen in to hear their thoughts.
The post Episode 148 | Tipping appeared first on Marketing Money Podcast.
Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face.
The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast.
A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you’re solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do.
The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast.
Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most […]
The post Episode 145 | The Hateful Eight of Conversion appeared first on Marketing Money Podcast.
Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion.
The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast.
Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes.
The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast.
How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast […]
The post Episode 142 | Great Eight of Connection Marketing appeared first on Marketing Money Podcast.
Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say.
The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast.
Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Dive into Marketing Money Podcast’s eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You’ll hear why good audio and steady, in-focus video […]
The post Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing appeared first on Marketing Money Podcast.
The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you’re looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money […]
The post Episode 139 | Are You Linking Value to Your Online Experience? appeared first on Marketing Money Podcast.
Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast […]
The post Episode 138 | Don’t Let False Assumptions Lead You Astray appeared first on Marketing Money Podcast.
Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they’ve always done, and that audience crosses every demographic line. Hear what the […]
The post Episode 137 | Is Digital Banking Already Overdone? appeared first on Marketing Money Podcast.
How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what […]
The post Episode 136 | Don’t Confuse The Customer’s Journey With Your Own appeared first on Marketing Money Podcast.
Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, […]
The post Episode 135 | Shedding Light Onto Dark Patterns appeared first on Marketing Money Podcast.
Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s […]
The post Episode 134 | Surviving a Crisis — Don’t Compound the Problem appeared first on Marketing Money Podcast.
Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad intentions, many modes of technology have been made much harder to set up than they are to use. It causes frustration for financial institutions and customers alike. Listen to what Marketing Money Podcast […]
The post Episode 133 | Things Banks Never Ask appeared first on Marketing Money Podcast.
Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appetite for doing business in person across many different retail categories, and banking is certainly one of those. There’s no single way of doing things that everyone wants. If someone is telling you in-branch […]
The post Episode 132 | In-Person Banking Remains the Way of the Future appeared first on Marketing Money Podcast.
Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom.
The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.
If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in more ways than one. The hyperbole landing every day in bank marketers’ inboxes has gotten tedious and old. Don’t fall for their cash grab. The Marketing Money […]
The post Episode 130 | The Sky Is Not Really Falling appeared first on Marketing Money Podcast.
Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and […]
The post Episode 129 | Sharing the Top Secrets of Bank Marketing Success appeared first on Marketing Money Podcast.
Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast […]
The post Episode 128 | Bridging the Talent Gap appeared first on Marketing Money Podcast.
What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information for facilitating future sales? When every product is always on sale, what does that say about what its core value should actually be? Every market brings elements unique to its own […]
The post Episode 127 | Tuning In New Strategies appeared first on Marketing Money Podcast.
How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the Marketing Money Podcast because, as they say, that’s where the money is. How secure is your bank’s system, and how […]
The post Episode 126 | The Virtualization of Folding Money appeared first on Marketing Money Podcast.
Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way […]
The post Episode 125 | A Product of Useful Naming appeared first on Marketing Money Podcast.
In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do […]
The post Episode 124 | What’s In A Name? appeared first on Marketing Money Podcast.
A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to […]
The post Episode 123 | Policy Isn’t Always The Best Honesty appeared first on Marketing Money Podcast.
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […]
The post Episode 122 | Making MacGuffins Make Money appeared first on Marketing Money Podcast.
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and […]
The post Episode 121 | Unique Campaigns Must Stand Alone appeared first on Marketing Money Podcast.
Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done.
The post Episode 120 | How Much Communication Is Too Much? appeared first on Marketing Money Podcast.
On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options.
The post Episode 119 | The Name You Know appeared first on Marketing Money Podcast.
Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make […]
The post Episode 118 | Banking On The Digital Experience appeared first on Marketing Money Podcast.
This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking […]
The post Episode 117 | Re-evaluating A World Turned Upside Down appeared first on Marketing Money Podcast.
Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what […]
The post Episode 116 | See What the Survey Says, Part 2 appeared first on Marketing Money Podcast.
People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to […]
The post Episode 115 | See What the Survey Says, Part 1 appeared first on Marketing Money Podcast.
If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down and make your multitasking dreams come true. Don’t fail to win a trophy for lack of committing to the training. The knowledge and the know-how are all available, and […]
The post Episode 114 | This Is Your Chance and Time appeared first on Marketing Money Podcast.
Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, […]
The post Episode 113 | Go for Viral Marketing While Avoiding the Cringe appeared first on Marketing Money Podcast.
The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a long time, but there are a number of sticking points within online banking products holding these options back from becoming what they might and, someday, certainly will be. Hear what our Marketing […]
The post Episode 112 | Counting On Online Accounts appeared first on Marketing Money Podcast.
Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks. What can we figure out that lets us stand alone in a crowd? Our MMP duo works over the best ideas in the business on this week’s episode.
The post Episode 111 | Differentiation – Naming The Names You Know appeared first on Marketing Money Podcast.
There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working inside. Our brands will differentiate us only if they’re different from all the rest, and finding that difference requires focused thought. In the same vein, finding the best people […]
The post Episode 110 | Improvement Begins at Home appeared first on Marketing Money Podcast.
Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to use them, nothing positive is likely to follow. No one would intentionally separate services from sales on a one-to-one basis, but sometimes our overarching strategy does that for us, to everyone’s […]
The post Episode 109 | The Levers that Move the World appeared first on Marketing Money Podcast.
With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take the season off, though, is marketing your brand. With all developments to date considered, what are the best places to push your plan now? The Marketing Money Podcast considers all the best […]
The post Episode 108 |Where Does the Spend Go Now? appeared first on Marketing Money Podcast.
Inspiration for improvement isn’t likely to come from someone who’s doing the same things you and everyone else is already doing. If you draw your ideas from how other banks are marketed, you’re likely to look like every other marketed bank. Immerse yourself in the experience of the world, feed your creative engine, step outside […]
The post Episode 107 | The Source of All Knowledge appeared first on Marketing Money Podcast.
How do you balance the desire to stand out with the fear of making mistakes? In a market where everyone’s products are similar and every approach nearly the same, the appetite for stepping outside of the box is one that must be acquired. A good partnership with an agency requires a level of mutual trust. […]
The post Episode 106 | Unique, Just Like Everyone Else appeared first on Marketing Money Podcast.
Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it up to chance. By creating an agreed-upon set of brand standard guidelines, everyone who uses or applies your brand — no matter what medium — can do so consistently. Renasant Bank […]
The post Episode 105 | Brand Standards Build Better Brands appeared first on Marketing Money Podcast.
We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t come across as an afterthought. Our team visits with Chukwukere Ekeh, Renasant Bank’s VP of Retail Marketing, who brings to the conversation a lifetime’s experience in the challenges of […]
The post Episode 104 | Communication for a Better World appeared first on Marketing Money Podcast.
The old paradigms for connecting with new and current customers are gone. What will replace them? The needs for banking products are certainly still there, but your message has to do more for you now than ever to bring in the business. Our team dissects the dialogue on offer and offers a few key points […]
The post Episode 103 | Connecting with Customers in COVID Climate appeared first on Marketing Money Podcast.
When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the […]
The post Episode 102 | Digital Adoption and Real Relationships appeared first on Marketing Money Podcast.
The dynamic duo is back at it, talking Michael Jordan, Joe Exotic, Aerosmith, and more. John delves into stats about U.S. media consumption from eMarketer while Josh relives the “glory days.” Oh, and they talk about showing value in your advertising. Just push play. Brand-Tier Marketing
The post Episode 101 | Media Consumption appeared first on Marketing Money Podcast.
What if I told you two guys from Mississippi got a microphone, took a deep breath, and changed the bank marketing world? Welcome to a celebration of an accomplishment that came about one step at a time, just as any project does. If you’ve spent time dreaming about something you’d like to do but have […]
The post MMP Episode 100 | The End of the Beginning appeared first on Marketing Money Podcast.
Opportunities to capitalize on the newest content distribution platform depend first on figuring out what it is and whether it’s a place your message belongs. Quibi, a video-content-streaming app designed for mobile phones, debuted this week and opened another door for potential communication with our clients. Before we step through it, though, it’s first critical […]
The post Episode 99 | The Quality of Quibi appeared first on Marketing Money Podcast.
Channeling the wit and wisdom of Winston Churchill, the Marketing Money Podcast crew dives headfirst into the fray of the COVID climate. What steps should you take to protect your business? Where and how can you help your community? What does this mean for your marketing plan and where should you look for answers? Tune […]
The post Episode 98 | Coping with COVID appeared first on Marketing Money Podcast.
On the latest episode of Marketing Money, our dynamic duo discusses Morning Report’s “Consumer Views on Retail Banking and Personal Finance.” Is it possible to target clients looking to move banks? If so, how can you, as a bank marketer, reach these potential clients? How does automotive marketing relate to bank marketing? Tune in to hear […]
The post Episode 97 | New Perspectives appeared first on Marketing Money Podcast.
It’s Conference Season again. On this episode of Marketing Money, John discusses ways to improve your presentation skills while Josh shares Guy Kawasaki’s rules to maximize the attention of your audience. The better you listen, the better you’ll speak.
The post Episode 96 | Speakin’ Ain’t Easy appeared first on Marketing Money Podcast.
In this episode of the Marketing Money Podcast, John and Josh break down what makes a business card stand out in a sea of sameness. Hear Josh expound on the different styles and printing techniques available while stressing the importance of showing value, while John dives into the necessities of a card and how analog […]
The post Episode 95 | The Biz with Business Cards appeared first on Marketing Money Podcast.
In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss […]
The post Episode 94 | The Three-Tiered Approach to McMessaging appeared first on Marketing Money Podcast.
Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can […]
The post Episode 93 | The Apple Card and the Collaboration Behind It appeared first on Marketing Money Podcast.
It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commercial, which, while produced for under $200, would cost any community bank much closer to $1 million […]
The post Episode 92 | 2019’s Best Christmas Commercial appeared first on Marketing Money Podcast.
This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strategy may not change your world, but it will certainly change the way you plan your social media calendar. So, stop letting holidays and bank events sneak up on you, […]
The post Episode 91 | The Three-Column Social Media Content Calendar Strategy appeared first on Marketing Money Podcast.
When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-case scenario. Josh and John talk about your bank’s real opportunity when a […]
The post Episode 90 | Debunking Disruption appeared first on Marketing Money Podcast.
In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly, this designer stood out from his much more famous competition by doing something completely different. Banks face […]
The post Episode 89 | What can banks learn from 1980s men’s fashion? appeared first on Marketing Money Podcast.
Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions […]
The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared first on Marketing Money Podcast.
Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed […]
The post Episode 87 | What Can Banks Learn from ESPN? appeared first on Marketing Money Podcast.
The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they […]
The post Episode 86 | Not Another Disney Podcast appeared first on Marketing Money Podcast.
What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading the marketing conversation with cash flow.
The post Episode 85 | The Best Opportunities Banks Have appeared first on Marketing Money Podcast.
It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward […]
The post Episode 84 | 2019 ABA Bank Marketing Conference appeared first on Marketing Money Podcast.
Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees. Josh and John disagree. Incumbent banks have an incredible opportunity to surpass their peers in the current buy-or-get-bought world of banking. Listen as they discuss digital relevancy and take a surprisingly relevant sidebar into […]
The post Episode 83 | Are Incumbent Banks Screwed? appeared first on Marketing Money Podcast.
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and ask the question: If you’re going to change your name, why not go for something totally different from your competitors?
The post Episode 82 | Can You Change Your Name? appeared first on Marketing Money Podcast.
If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how […]
The post Episode 81 | ROI and Attribution appeared first on Marketing Money Podcast.
For this episode of the Marketing Money Podcast, Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
The post Episode 80 | Finding the Right Agency appeared first on Marketing Money Podcast.
In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” author Roy H. Williams. They relate these advertising principles to the banking sphere, covering topics from SEO to budget allocation to marketing automation. Advertising Simplified
The post Episode 79 | 20 Things appeared first on Marketing Money Podcast.
Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of the bank data aggregation and artificial intelligence firm MX while attending the Financial Brand Forum. Listen up as they discuss how MX uses AI (assisted intelligence) to empower their […]
The post Episode 78 | From Financial Brand with MX appeared first on Marketing Money Podcast.
In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty of thoughts on. Listen to this […]
The post Episode 77 | Focus on Brand appeared first on Marketing Money Podcast.
On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as […]
The post Episode 76 |Deep Dive in Digital Advertising appeared first on Marketing Money Podcast.
Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find […]
The post Episode 75 |Sea of Sameness appeared first on Marketing Money Podcast.
Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely. Community banks don’t necessarily have to compete with Bank of America or the new BB&T-Suntrust megabank on proprietary technology—they […]
The post Episode 74 | The Battle for Tech in Community Banks appeared first on Marketing Money Podcast.
Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out? How do they add value to your clients’ lives? Tune in to this week’s episode as Josh and […]
The post Episode 73 | Banking Basics: Checking Accounts appeared first on Marketing Money Podcast.
In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market.
The post Episode 72 | Massage the Messaging appeared first on Marketing Money Podcast.
Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience.
The post Episode 71 | Relevance appeared first on Marketing Money Podcast.
On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots, talk about the principles it’s built on, and of course, manage to make our hosts feel really old. […]
The post Episode 70 | Money Moves appeared first on Marketing Money Podcast.
Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atlanta Hawks. Eventually, Josh, John, and Drew dive into a captivating dialogue about how […]
The post Episode 69 | Balancing Art vs Data with Drew Grossman appeared first on Marketing Money Podcast.
What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question. As this week’s Marketing Money guest, Devon shares a few stories from her time at the house of the mouse, […]
The post Episode 68 | Preserving the Magic with Devon Hosford appeared first on Marketing Money Podcast.
ABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of hot banking topics while diving into some of the great work the ABA is doing to support open banking initiatives across the United States. Also, Evan gives us a sneak […]
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Joining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The trio discusses some of the great work the council is doing in Mississippi, and how banks can benefit from providing basic financial education to their clients. Also, Josh attempts to read German, and […]
The post Financial Literacy with Selena Swartzfager appeared first on Marketing Money Podcast.
What’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Marketing Money. The duo delves into a slew of hot topics, including digitization, the value of customer service, and their all-important ongoing campaign to change bank names across the […]
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John and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference, and while they were gone, they decided that bank marketing needs a wake-up call. Who better to sound the alarm than the Marketing Money hosts themselves? Listen in as they drop truth bombs all […]
The post Millennials and Technology and Brands, Oh My! appeared first on Marketing Money Podcast.
On this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk about the rising popularity of artificial intelligence products within community banking. Do these services add value to customer experience? By the end of the podcast, you’ll certainly know John, Josh, and […]
The post Artificial Intelligence in Marketing with Cassandra Giovanni appeared first on Marketing Money Podcast.
Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it. What does true risk look like in the bank marketing world? Are you taking enough risks? The guys even bring in PKM systems partner Terry […]
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Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?” and “Who knows the best knock-knock joke?” Marketing Money Podcast—answering the tough questions so you don’t have to.
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Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasting impact within your market and beyond. Sit back and buckle in for another rant-errific episode […]
The post Digital Deposit Discussion appeared first on Marketing Money Podcast.
John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use? Which should it be using? You may want to seek shelter, because Josh is dropping truth bombs left and right […]
The post Brand vs. Campaign Marketing appeared first on Marketing Money Podcast.
John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Payments and Lending for the American Bankers Association. She discusses the upcoming ABA […]
The post Geo-targeting and Special Guest Shelly Loftin appeared first on Marketing Money Podcast.
On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen. If you’re interested in boosting your bank’s “searchability”, tune in to learn some practical steps on how to accomplish just that.
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John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And, they even get around to talking about bank brands as well. […]
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We know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and family members—grandma included—have begun to forgo cash and checks in favor of these electronic payment methods. How important is it for your bank to adopt new payment technology? John and […]
The post Payments appeared first on Marketing Money Podcast.
In the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But, is everything really their fault? This week, John and Josh discuss practical tips to help you maintain a better relationship with your bank’s compliance department. The duo […]
The post Working with Compliance appeared first on Marketing Money Podcast.
What’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s any benefit to managing physical locations. John and Josh talk with Siya Vansia of ConnectOne Bank about the importance of investing in the in-branch experience. Listen to learn how your […]
The post “Is the Bank Branch Dead”? with Siya Vansia appeared first on Marketing Money Podcast.
How many unread emails are sitting in your inbox? If you’re anything like John, that number may be too embarrassing to admit. Although many proclaimed email marketing dead in the past decade due to oversaturation, John, Josh, and Mabus Agency President of Financial Services Hunter Young have a different story to tell. Tune in to […]
The post Successful Email Marketing with Hunter Young appeared first on Marketing Money Podcast.
John and Josh welcome Chris Nichols, chief strategy officer of CenterState Bank, to discuss crafting marketing budgets that will make your bank stand out. The trio even delves into Chris’s early days of blazing the trail for online banking—the life of a pioneer. Tune in for advice from Chris and bid farewell to your budgeting […]
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John and Josh are back at it, celebrating some marketing wins. Josh recounts his beef with The New York Times, and the duo discusses how Apple swagger-jacked a Renasant commercial from nearly two years ago (although Josh doesn’t really know what ‘swagger-jacked’ means). How can John and Josh’s success help you make informed marketing decisions […]
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Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing […]
The post Back to Basics: A+ Bank Marketing Fundamentals appeared first on Marketing Money Podcast.
From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let the word play on associating with associations begin!
The post Guilty by Association appeared first on Marketing Money Podcast.
Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and the newest member of Mabus Agency, about taxes, banking and David Ortiz.
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Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of buffoonery from two bank marketers with too much time on their hands.
The post The Best and Worst of Superb Owl LII appeared first on Marketing Money Podcast.
In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you learn from the Super Bowl when it comes to marketing your bank? Listen and find out. Follow […]
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The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to discuss pricing retail deposits while amusing you with their […]
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Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel.
The post Appropriate Content appeared first on Marketing Money Podcast.
Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the conversion process. In this edition of Marketing Money Podcast, John and Josh discuss the […]
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In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition of Marketing Money Podcast, John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to […]
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Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing Money Podcast, John and Josh tackle social media and banking – albeit futilely […]
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When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do not give a benefit to the client. In this podcast, John and Josh riff on messaging and commonly made mistakes […]
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Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more accepted function of moving money? In this Marketing Money Podcast, John and Josh riff on the potential impact of […]
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The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore.
The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast.
The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss […]
The post Bank Marketing Automation appeared first on Marketing Money Podcast.
AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real […]
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Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss […]
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Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. […]
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This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every […]
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Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the appropriate channels? What about the ability to put on events, stay within a budget and interact with fellow […]
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In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about the importance of building quality content and where to find it. Listen in for tactics […]
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To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, this podcast is for you. In this edition of the Marketing Money Podcast, […]
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Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How do you know which ones are right for your target market and your […]
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Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile or brick and mortar based? With ATMs becoming smarter everyday, will the bank of the future affect staffing models as well as consumer […]
The post Bank of the Future appeared first on Marketing Money Podcast.
Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps […]
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Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and […]
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What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for […]
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See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite sports teams. From high school to the pros, there are a lot of advantages to tying your brand to folks’ passions in sports. In this podcast, the Marketing Money […]
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Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management.
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Marketing Money Podcast is back with John Diehl, Dick Pfister, and David Batrich. Listen in as we dig deeper into the world of Wealth Management.
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Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as John and Josh discuss what’s trending with the experts in these arenas.
The post Wealth Management Pt. 1 appeared first on Marketing Money Podcast.
An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal. In this Marketing […]
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Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not sure who can say the name so we just call it a big game bird) advertisements and discuss their thoughts on which ones were the winners and losers of the […]
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It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast, the Marketing Money hosts discuss those pitches that are just reaching out to touch […]
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Have you ever tried to put your brand under the influence? No, it’s not something for which you need a designated driver. And although we could keep the puns going, we’re actually talking about social influencers. In this Marketing Money Podcast, we discuss social influencers, what and who they are, how to find them, and […]
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Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?” “Do you have the budget for one?” “What can you accomplish internally versus externally?” “Do you need an agency for a one-off project or an […]
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How many are too many? How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department? In this podcast, the Marketing Money team discusses all things in staffing your […]
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It’s that time of year again—budget season! That’s right, while your personal life revolves around trying to break for the holidays, your work life is knee-deep in trying to figure out how to budget for the next year, how you should divide your tactical allocations and just how much should you ask from management to […]
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What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today, with just an iPhone and proper lighting and sound equipment, many videos, especially for the Internet, can be produced quickly and inexpensively. However, know that if […]
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Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix.
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Listen in to the ABA Annual Convention
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While everyone seems to be focused on the digital transformation in marketing, the in-branch experience is still very important to your clients. In this podcast, the Marketing Money team explores various in-branch marketing opportunities and challenges, while discussing today’s modern bank branch. If you’ve been thinking about redesigning or updating your bank’s branch, this podcast […]
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The Marketing Money guys are everywhere—this time podcasting directly from the exhibition hall at the 2016 ABA Bank Marketing Conference in Nashville, Tennessee. This conference is the annual hub for bank CMOs, marketing directors, sales managers, financial services execs, and CEOs from across the country. It’s where they get together to talk about what’s next. […]
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While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right. In this Marketing Money podcast, John Oxford and Josh Mabus cover the ins and outs of print advertising, what makes a good print ad […]
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It’s one of the oldest forms of modern direct marketing. With the rise of digital and sexier forms of targeted marketing, is there still a place for it in your marketing mix? In this podcast, the Marketing Money Podcast boys discuss various strategies for direct mail, how to save on your list, how to target […]
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Email. Should you keep it in the CAN or bust it out like a piece of sweet tasting SPAM? Today, email is one of the most challenging marketing tactics. With spam blockers, cluttered inboxes, mandatory opt-out or opt-in offerings and the like, setting the right strategy and executing it is more important than ever. In […]
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What does a good website look like? What should your website do functionally? Should you think “mobile first” or build your site for the desktop user? In this podcast, the Marketing Money guys focus on bank websites, their functionality, and how important design is in the process. They also take a question about budgeting in […]
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Signage is a very important part of the customer experience within your branches. It can help build brand equity, reinforce a life cycle purchase, remind a client of a product they might need, create a call to action or announce something your bank is doing in the community. Although it’s not rocket science, properly setting […]
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With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. The location tracking tools allow you to specifically target customers in specific locations with location-specific messages. Location-based marketing is all about finding the right person at the right time with the right message — all in […]
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How do you craft the perfect tagline? John and Josh breakdown ideas behind creating the best line for your company, discuss popular taglines and reveal tactical rules for discovering how to tell you story in five words or less.
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