Mrigashira Podcast: Recent Episodes
Mrigashira Podcast
Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.
Shobha Vasudevan, Head-Enterprise Communications And PR at Dell speaks to Charu Raizada in this episode of Mrigashira about change in […]
The post Shobha Vasudevan Speaks About Change In Marketing appeared first on Mrigashira Podcast.
How can an effective communication strategy boost the prospects of sustainable farming in India and why is it so important […]
The post Vinayak Raman Sharma On Sustainable Farming In India appeared first on Mrigashira Podcast.
Shiv Sharma is in conversation with Charu Raizada in this episode of Mrigashira. Conversations around investing are often difficult for […]
The post Shiv Sharma On Financial Investments Evolution appeared first on Mrigashira Podcast.
As we struggle to find our sweet spot in the new normal, brands are increasingly conscious of creating more personal, […]
The post Ankit Prasad On Branding Language And AI appeared first on Mrigashira Podcast.
Whether we like it or not, tech is today the backbone of our society. The last two years have been […]
The post Pandemic offered an opportunity for Tech PR to reinvent itself appeared first on Mrigashira Podcast.
Stories are an integral part of our lives. Stories move people. Stories influence people, help bring in social change. Stories […]
The post It is important for businesses to excel in the art of storytelling appeared first on Mrigashira Podcast.
The digital revolution has opened up plenty of scope for women to express themselves but that also comes with a […]
The post How to create a safe digital ecosystem for women where they can express themselves freely? appeared first on Mrigashira Podcast.
A discussion on women and likeability, which highlights a lot of issues concerning women on International Women’s Day.
The post Members of WICCI PR and Digital Marketing Council Discuss ‘Women and likeability’ on International Women’s Day appeared first on Mrigashira Podcast.
Media and communications industry faced a lot of unprecedented challenges like all other industries in last two years. The pandemic […]
The post Rishi Abichandani shares insights on hiring trends in communications industry appeared first on Mrigashira Podcast.
More than just a virtual world, Metaverse is going to obliterate the physical limitations that we humans have. In this […]
The post Lloyd Mathias talks about Metaverse appeared first on Mrigashira Podcast.
Reverse mentoring is a good approach to leadership development. In this episode of Mrigashira, Nakul Ghai, Corporate Communications Specialist speaks […]
The post Nakul Ghai speaks on reverse mentoring appeared first on Mrigashira Podcast.
You always wanted to write a book but never got time. You always felt that there is an audience out […]
The post Anish Chandy and Mahesh Venkateswaran talks about their book challenge for 50 plus adults appeared first on Mrigashira Podcast.
In this episode of Mrigashira Raahil Chopra, Managing Editor Campaign India, Rashmi Vikram, Chief Equity Officer, APAC, Dentsu International, Radha […]
The post Challenges faced by women in the marketing, communication sector and the first edition of The Women Leading Change Awards appeared first on Mrigashira Podcast.
What happens when a seasoned communication professional choses to use her craft in telling stories about the world that she […]
The post Anjana Menon talks about her new book ‘Onam In A Nightie’ appeared first on Mrigashira Podcast.
In this episode of Mrigashira, Amit Misra, CEO, MSL Group talks about his winning formula of successful campaigns during pandemic. […]
The post Amit Misra talks about his winning formula of successful campaigns during pandemic appeared first on Mrigashira Podcast.
Organizations cannot afford continued conflicts, especially in highly competitive markets. In this episode Radhika Shapoorjee, Founder & CEO, Mediation Mantras talks […]
The post Radhika Shapoorjee talks about how mediation can help communicators to resolve conflicts in business appeared first on Mrigashira Podcast.
Covid induced lockdown brought a lot of unprecedented challenges to all industries, but it was a unique challenge for the […]
The post Dinesh Joshi shares his experiences and learnings appeared first on Mrigashira Podcast.
In this episode, David Meerman Scott, business strategist, advisor to emerging companies, author talks about his new book “Fanocracy: Turning […]
The post David Meerman Scott talks about his new book “Fanocracy: Turning Fans into Customers and Customers into Fans” appeared first on Mrigashira Podcast.
During the pandemic, public relations agency worldwide have seen the best and the worst. Reorganizing and focusing on futuristic areas […]
The post Arun Sudhaman talks on the agency world, major shake-ups and what to expect next appeared first on Mrigashira Podcast.
Vibrant street art not only decorates building all around the world but it is also used to deliver important messages. […]
The post Meenakshi Payal talks about engaging, enthralling and inspirational art of communication appeared first on Mrigashira Podcast.
India’s video OTT market is seeing a lot of competition. In this episode of Mrigashira, Falguni Shah, Managing Director of […]
The post Falguni Shah talks about how to create an inclusive OTT platform appeared first on Mrigashira Podcast.
Blockchain technology has emerged as a disruptor but there is still a lot of mystery around it. In this episode […]
The post How blockchain will impact every sector by Philippe Borremans appeared first on Mrigashira Podcast.
The future of communication in Asia report has recently come. In this episode Sarah Crawshaw, Managing Director Asia Talent Advisor […]
The post Sarah Crawshaw and Stephen Thomas on future of communication appeared first on Mrigashira Podcast.
Communication is more than just sharing thoughts. A professional communication approach should transcend cultural, lingual and geographical barriers. In this […]
The post Eleanor Tan talks about the right ingredients that make cross-border communication highly effective appeared first on Mrigashira Podcast.
The importance of cultural sensitivities in cross-border communication is critical for any campaign to meet desired objectives. A headquarter centric […]
The post Ray Walsh on the importance of the employee-first approach and creating a team of local co creators appeared first on Mrigashira Podcast.
Startups and small businesses need a higher level of digital marketing strategy to generate and increase their communication with potential […]
The post Madhura Moulik on advantages of digital marketing for startups/MSMEs appeared first on Mrigashira Podcast.
Brands adapting technology to help stay connected and engaged with customers, creating personalized experiences. In this episode, Charu Raizada is […]
The post Anil Nair talks about how the power of digital is shaping the future appeared first on Mrigashira Podcast.
The social impact approach needs to be value-aligned and impact-driven. Brands often struggle to find the right balance between pushing […]
The post Meena Vaidyanathan communicating for social startups appeared first on Mrigashira Podcast.
In a post-pandemic world, social media has emerged as a powerful tool to tell a story even for organizations which […]
The post Bhaskar Majumdar shares his experiences on creating an employer brand, for a B2B business appeared first on Mrigashira Podcast.
Prarthana Sibal shares her insights on podcast market across the world. It is booming and India is no exception. Indians […]
The post Prarthana Sibal shares insights on how to use podcasts as a communication channel appeared first on Mrigashira Podcast.
Stress is a silent killer but we don’t talk about it much. A fast-paced urban lifestyle has indeed brought us […]
The post Vijay Bhat on stress and stress management appeared first on Mrigashira Podcast.
Kristina Radova, Senior Behavioral Consultant, MINDWORX Behavioral talks about the importance of identifying potential behavioral barriers for brands to succeed, […]
The post Why it’s important for brands to identify potential behavioral barriers, for success by Kristina Radova appeared first on Mrigashira Podcast.
In today’s digitally connected world, brands and individuals need to get their fundamentals right while communicating with their audience. There […]
The post Anjana Menon talks on her book ‘What’s Your Story- The Essentials Business Storytelling Handbook’ appeared first on Mrigashira Podcast.
We are celebrating our first anniversary in this episode. In the last one year, we have been creative, consistent and […]
The post Mrigashira celebrates first anniversary with its core team appeared first on Mrigashira Podcast.
Importance of building sustainable brands
The post Lulu Raghavan talks on the growing importance of sustainability in building brands appeared first on Mrigashira Podcast.
Importance of research and data, in building powerful brands.
The post Dr. Nirmalya Kumar on changing consumer behaviour and building better research culture appeared first on Mrigashira Podcast.
How technology changing media industry?
The post Tarun Katial on how artificial intelligence and machine learning transforming media industry appeared first on Mrigashira Podcast.
Why is social and emotional learning is important?
The post Social and emotional learning by Dr. Nandini Chatterjee Singh appeared first on Mrigashira Podcast.
How the future of employment is shifting towards Flexi and hybrid work culture
The post Sandeep Sinha on future of work appeared first on Mrigashira Podcast.
What is stopping young journalists from being innovative and experimenting?
The post Pankaj Mishra on innovation in media appeared first on Mrigashira Podcast.
New IT rules and their impact on the stakeholders
The post Akshay Garkel discusses new IT laws on data protection & privacy appeared first on Mrigashira Podcast.
Get insights into how communications and government affairs need to collaborate for best outcomes.
The post Rahul Sharma on public policy and corporate communications appeared first on Mrigashira Podcast.
As Ronaldo swiped left to Coca Cola, the communication industry experienced one of its biggest lessons.
The post Udita Dutta on Celebrity Activism appeared first on Mrigashira Podcast.
How to establish a two-way conversation with the consumers in regards to highly commoditised personal care products?
The post Saheli Chatterjee on communication strategy for commodity products appeared first on Mrigashira Podcast.
Are we willing to forego our sense of security, for in favor of absolute privacy?
The post Pranjal Sharma on new privacy policy appeared first on Mrigashira Podcast.
Is judicial activism here to stay or is it just a passing phase?
The post Justice S. R. Bannurmath on judicial activism appeared first on Mrigashira Podcast.
Shereen Bhan, Managing Editor, CNBC TV 18 reveals how pandemic has created a world of new opportunities in mainstream media […]
The post Impact of the pandemic on mainstream media appeared first on Mrigashira Podcast.
How small businesses in the communications industry could pivot back and survive during the pandemic.
The post How small businesses can bounce back & recuperate in pandemic appeared first on Mrigashira Podcast.
What effective ESG strategies do communicators need to adapt who's been working in this space?
The post How the ESG proposition leads to higher value creation for businesses appeared first on Mrigashira Podcast.
Are generalist professionals preferred over specialist talent? Where is the industry heading?
The post Meaningful career is all about adaptability versus rigidity appeared first on Mrigashira Podcast.
We are probably the organisation to have a policy on domestic abuse, which we released during the pandemic last year.
The post Sarika Naik on the importance of effective communication in remote work culture appeared first on Mrigashira Podcast.
My journey has been very, very interesting to say the least. I don't look at life and especially your professional life as having any lows at all. I look at it as having highs and more highs and that's about it.
The post Amith Prabhu on PR industry adapting to new changes appeared first on Mrigashira Podcast.
I think the first is to if you’re an income earner, if you are a professional earning your own income, start looking at your bank statement, what is the money you get?
The post Srikala Bhashyam on timely financial planning appeared first on Mrigashira Podcast.
How the farmer audience is embracing new digital technology and are using social media channels to their benefit.
The post Bhavna Imran on helping farmers through right communication appeared first on Mrigashira Podcast.
Why is it important to verify the content before sharing or engaging with it?
The post Jency Jacob on combating fake news through fact-check appeared first on Mrigashira Podcast.
Unfortunately, I would tend to agree because look, who are the people you will necessarily trust? And you will necessarily believe?
The post Vikram Chandra on role of media in bridging the trust deficit appeared first on Mrigashira Podcast.
It’s great to have you guys on board. Let me start with this fundamental question women don’t focus on mentoring and networking, as naturally as men do. What’s your take on that?
The post Preeti Prayag and Meera Raghunandan on mentoring of women professionals appeared first on Mrigashira Podcast.
Charu Raizada in a panel discussion with three powerful women, Dr. Deepa Sethi, Mou Chakravorty and Priya Bendre on womanhood.
The post Dr. Deepa Sethi, Mou Chakravorty and Priya Bendre on womanhood Part-2 appeared first on Mrigashira Podcast.
Charu Raizada in a panel discussion with three powerful women, Dr. Deepa Sethi, Mou Chakravorty and Priya Bendre on womanhood-Part-1
The post Dr. Deepa Sethi, Mou Chakravorty and Priya Bendre on womanhood Part-1 appeared first on Mrigashira Podcast.
How the toy industry has adapted to the changes the pandemic has brought to physical and personal interactions. They also discuss innovation in the industry and amalgamating digital and physical play.
The post Bhavesh Somaya on innovation in the toy industry appeared first on Mrigashira Podcast.
The twitter controversy in India has opened up a can of worms as Twitter and the Centre still seem to be locked in a strange stalemate.
The post Anjana Menon on twitter controversy appeared first on Mrigashira Podcast.
While brands need to be sensitive towards consumer sentiments and address them to a large extent but should they react to each and every objection that they come across?
The post Students of Commits, Bangalore on Myntra Logo controversy appeared first on Mrigashira Podcast.
The CEO’s credibility is at an all-time low and this calls for a shift in attitude by businesses, as they are expected to fill the void left by the government. Two seasoned professionals and first time authors drive the topmost messages of Trust and Integrity which leaders need to imbibe.
The post Paarul Chand and Ritu Bararia on trust and integrity in communications appeared first on Mrigashira Podcast.
Is everything fair in love, war & marketing? Decipher marketing mantra in light of the recent soap war between Sebamed and HUL.
The post Harish Bijoor and Subhash Kamath on brands marketing and publicity wars appeared first on Mrigashira Podcast.
What are the dynamics that are forcing a paradigm shift to the way PR industry has been conducting so far?
The post Atul Sharma on PR industry reinventing itself to remain pertinent appeared first on Mrigashira Podcast.
Did the Alcobev industry suffer more during the pandemic induced lockdown because of its image?
The post Samar Singh Sheikhawat on alcobev industry during lockdown appeared first on Mrigashira Podcast.
Start-ups often struggle to determine the right timing to execute their marketing strategy.
The post Sanjay O S of BYJU’s on importance of communication for start ups appeared first on Mrigashira Podcast.
There are companies that have created a niche for themselves in regional media communication.
The post Alice Guram, Shailesh Goyal and Shishir Somani on new age media in smaller cities appeared first on Mrigashira Podcast.
How a structured public relations approach is being used to build a narrative around a community that needs to be built.
The post Piali Dasgupta on role of communications in emerging business verticals appeared first on Mrigashira Podcast.
COVID19 has thrown up many challenges for communications professionals across the world.
The post Reshma Nandy on handling communication challenges in an ever-evolving world appeared first on Mrigashira Podcast.
Climate crisis is real and it requires a collective effort from the governments, public and common people to ensure that no more damage is done to the earth.
The post Gaurav Sarup of Vedanta Resources Limited on sustainability appeared first on Mrigashira Podcast.
How communication was designed to help the leadership steer through this crisis.
The post C. Leekha on effective communications during pandemic appeared first on Mrigashira Podcast.
How communication is keeping pace with the rapid developments in the pharma sector.
The post Minol Ajekar on making communications a profit center appeared first on Mrigashira Podcast.
Digitalization has revolutionized media content creation, consumption, and dissemination.
The post Madhavan on digitalization revolutionsing media content consumption appeared first on Mrigashira Podcast.
COVID-19 has changed the world of communication forever. The whole content marketing vertical has gone for a complete overhaul throwing up plenty of new opportunities for storytelling.
The post Debdatta Das on content marketing trends in a post COVID-19 world appeared first on Mrigashira Podcast.
There are many bright women around us who have smashed the proverbial glass ceiling to create an identity for themselves.
The post Kavita Lakhani on equal opportunity environment for women at workplace appeared first on Mrigashira Podcast.
Thought leadership is one of those mystical buzzwords that often gets mistaken and misused
The post Karthik Nagendra on all about thought leadership appeared first on Mrigashira Podcast.
Exhaustion, anxiety and burnout are causing severe mental health issues in the industry but thankfully industry is waking up to this problem in a post COVID world.
The post Nikhil Dey on tackling mental health issue in communications industry appeared first on Mrigashira Podcast.
A video of a pandemic-hit elderly couple unable to sell their home-made food went viral overnight changing their fortune for good overnight.
The post Karthik Srinivasan on power of positive social media communication appeared first on Mrigashira Podcast.
During this challenging phase how important is it for companies & individuals to invest in innovation & ideation?
The post R. Sridhar on the importance of innovation and ideation appeared first on Mrigashira Podcast.
Why regional languages are going to be the game changer in the digital space?
The post BG Mahesh, Pioneer of Indic on revolutionising language portals appeared first on Mrigashira Podcast.
This episode has an interesting mix. Indrajit Gupta talks to Radha Radhakrishnan about his journey as a media entrepreneur. We also have students of Ajeenkya DY Patil University in Pune who have brought in youthful energy, great insights and a lot of new ideas on the future of PR and communications.
The post Indrajit Gupta on media entrepreneurship appeared first on Mrigashira Podcast.
Innovative strategies to communicate and new advertising code during lockdown.
The post Anindita Sinha on communication during the pandemic and Ashwani Singla on new advertising code appeared first on Mrigashira Podcast.
Minari Shah shares this pearl of wisdom and much more in this episode.
The post Minari Shah on innovative communication strategies appeared first on Mrigashira Podcast.
Responsible advertising to technology intervention.
The post Sonali Madbhavi, Jaideep Shergill and Anshul Sushil sharing interesting communication insights appeared first on Mrigashira Podcast.
Deep insights on latest developments in the media industry.
The post Perspective from Vikram Chandra, Melissa Arulappan and Harish Bijoor on new age communication appeared first on Mrigashira Podcast.