Marketing 101: Recent Episodes
Yishay Saban
Marketing basics for all. Learn all the marketing basics you need to know with focus on new media and social channels.
Marketing rule of 7 - Social Media VS. Old School Marketing. The Marketing Rule of 7, states that customers needs to "Hear" our marketing message, at least 7 times before they’ll take action to BUY. Today, to overcome the clutter in peoples YouTube, Facebook, Instagram, LinkedIn feeds & stories, You might need more than those 7 times, just to be heard. Social media crushes rule of 7, leveraging a medium that touches customers 24/7. How do you tell your story? Wait for our next episode... @sabanmarketing
TV ads can get your brand in front of millions of people. Most of them are not your target audience. Even if they are , When you as is on, Most likely they switch to their phone. What is the ROI of a TV ad? TV ad campaign was $1 million. 10 million people see the ad. 5% are potential customers. 5% out of the potential might buy your offering. You make $10 for each purchase. 25,000 people buy your product so you make $250,000 You lose $750.000 Your ROI is -75% on your TV advertisement. Sounds Good? Try digital marketing instead