MADEmattEB: Recent Episodes
MADE From Scratch
I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.
Organizations are trying to get more diverse, but they don’t know how. Most people can’t handle being proven wrong or telling others they’re wrong + it’s become taboo to have a civil conversation about issues across a wide spectrum.
You work 8+ hours a day. You sleep 4-8 hours a day. You gotta eat, poop, and do some other stuff along the way. But you Work MOST OF THE DAY...so now what?
Focus is often thought of in a very narrow context and I think that doesn’t take into account the consistency of refinement.
Advertising hasn’t been required to prove an ROI up until now. But as in-house teams and “DIY” platforms open up, agencies NEED to be able to provide and prove their own value.
In organizations where you’re building something big it is inevitable that you will encounter conflict. Without that you can’t get beyond people’s limitations. But be mindful because it can be tricky business.
Everybody knows this. But WHY EXACTLY is it so important? If you are only thinking from the perspective of how it’s valuable for YOU you may have missed the boat.
People often get confused when they think or talk about what branding is. Just like how marketing and advertising have become muddled and difficult to distinguish, so too has branding. Hopefully this helps clear some things up!
Listen to me rap about whack advertising companies and executives and why you should hire us to do your creative. 🧐
Netflix’s stock fell between 13% - 14% recently, citing “faulty forecasting,” and a 50% off-target result for new subscriber growth. What will happen next?!
“Dialing for dollars,” and going door to door are definitely a dying art. They’re also tactics that basically evolved into automated email & banner ads. If you’re looking for the connection between old and new here it is...
It’s obvious that audio and voice are making headway in the world of search. But there are a great number of unanswered questions and plenty of speculation to go around. If you’re not up on it, let me catch you up to speed.
Pepsi Co teamed up with Summit Entertainment, Kyrie Irving, and some industry pros to create a profitable new franchise so they can OWN their own media power.
Agencies in Hollywood traditionally were not legally allowed to produce due to conflicts of interest in contract negotiations and the execution of the business. But the regional monopoly is breaking.
The formats are open ended, there are more creative outlets, and Hollywood isn't the only game in town anymore. Things are definitely changing in the entertainment landscape!
This show is full of valuable information and demonstrations about how some things work in Hollywood. The creators and the characters are very clever and creative..
Advertising, media, branding, and marketing are blending together now. Some of those results have proven incredibly valuable for brands like Lego who capitalized their own marketing with entertainment
It is taken as a given that your brand ought to have continuity across its expression on multiple channels, however, there are many places where unique voices from within your brand make a difference.
LinkedIn is supposed to be the "professional network" but now seems wrought with SJW politics or hashtag movements devoid of reason, direction, or sense. I'm sick of it and used to love this platform.
Do you need to brand OR advertise? Probably. But maybe not always and especially in certain circumstances.
When branding and advertising are properly connected they impact each other in amazing ways that propel your business forward. When they're disconnected things can get weird.
People in general need to get real with themselves first, early, and often. When we allow people to pass off lazy branding work as revolutionary it dilutes markets and makes a mockery of innovation.
This is the first step in an experiment about distinguishing the fundamentals of business and using that pursuit as Advertising for MADE.
Some one requested I get back on Anchor so here I am! Talking about the power of asking for things and what it takes to discover new parts of yourself.
Pelle Sjoenell of BBH & Jae Goodman of CAA are 2 of advertising's heaviest hitters and I got them talking about their past, the present, and our industry's future.
Call ins have inspired me and they drive conversation. That's one of the reasons that Anchor is such an awesome platform for podcasting.
This episode is a series of call ins and my responses to callers about SEO/networking, click bait headlines, and passive income.
Politics and commerce are forever intertwined and that became more evident than ever this past week when a Googler got fired for his "manifesto" about gender and diversity at the company.
SEO for restaurants, architects, and others. Go out and network too! Generate leads by any means necessary.
Companies these days are obsessed with their valuation. Turning a real profit should always be a business' goal, and doing so in an honorable way.
There are so many layers of complexity with respect to creating and producing a content plan. Choices are endless, so you have to find a way to limit for yourself.
Alt Space VR just shut their doors and we could see it coming after hearing from an employee some time ago that they "aren't concerned with revenue." That's no way to build a business!
Musk vs. Zuck, it's heating up. And people need to seriously consider the implications of introducing such complicated and philosophically monumental technology into society.
The landscape of search engines are changing from their capabilities to local (or national) laws regarding vertical integration. That means an SEO practitioner or entrepreneur needs to be aware of it.
Jordache Johnson is a digital marketing practitioner currently working for a company called Sumo which sells automated lead capturing and heat mapping technology for websites.
There are specific places and ways to stay persistent. Practice helps. But there's no silver bullet...
Interview with Louis Byrd, founder of Mellie Blue Branding Agency. A conversation about cultural intelligence in business.
Focus on what's NOT important to help you focus on what IS. And develop processes to remove thinking on certain activities.
No matter what you're doing you need to continue to practice in order to breakthrough your barriers.
Where Does Inspiration Come From? • What Motivates You? • Being Thankful • Discovering Who We Are Now • The Illusion Of "Work/Life Balance"
Start Q3 Off With A Bang • Learn To Be Pessimistic • Practice Humility • Interdisciplinary Education • Why People Respond With Negativity
Why 18 Months Is A "Make Or Break Moment" For Your New Business • Industry Specific: Scaling In Construction-dependent Industries • Connecting The Mental To The Physical • Running that hustle | Make your own podcast: https://anchor.fm/madematteb