Sifting Through The Static: Recent Episodes
AdLeaks
AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
1-on-1 with James Dayton, one of the original owners of the Harmon Brothers Agency, who is known for the creative strategy behind Purple Mattress, Squatty Potty and many more successful brands.
Rita Ainsworth and Justin Brenner look at ways to deal with the chaos, keep a sane mind and not overwork yourself. Rita is a human potential coach and will go over strategies and tactics on how to communicate effectively, get stuff done and keep a healthy mindset through the busiest time of the year.
Jason Portnoy and Justin Brenner jump into the agency world. They explore why my most agencies fail and how you can be different to make sure yours succeeds.
Oliver Kenyon and Justin Brenner discuss increasing your conversions in Q4 to make it the best one yet!
We dive in with the Botfather, Rutger Thole to tackle list building and other strategies to help maximize your Q4.
We take a deep dive into YouTube and focus on how to get this platform working for your business.
Justin Brenner sits down with Nick Shackelford and Depesh Mandalia to discuss the current ad space and how to diversify your ad spend to minimize your risk.
JOIN US for each new roundtable as some of our top media buyers and advertisers come together and chat strategies.
Tance is a serial entrepreneur in manufacturing, e-commerce, and real estate. He started his manufacturing company, Southern Designs, when he was 17 years old.
He has been named to the Forbes 30 Under 30 and Southern Designs has been on the Inc. 5000 four years in a row.
His primary talent is the ability to bring people and systems together in order to build and grow successful companies. Individual skills include deep knowledge about manufacturing a variety of home decor and gift product which involve laser cutting, digital printing, and assemblies.
The latest project for Tance is his involvement in a new made-on-demand app called My Easy Monogram which offers a lineup of home decor and gift products for Shopify merchants to sell on their websites. The products that My Easy Monogram offers are unique and not seen in other print-on-demand/made-on-demand apps on the market today.
Tance is married, father of two, big sports fan, loves to travel, and loves to try new foods and restaurants.
Jason is a digital marketing agency coach and advisor who specializes in strategies and systems that scale. He’s also the author of “Accelerating Your Agency: An 8 System Playbook for Growing Your Agency Faster” (4.6 stars on Amazon!) and host of the Smart Agency Master Class podcast.
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
Jack Paxton is a full-stack digital marketer and founder with $150 million+ in profitable ad spend with his ad agency Top Growth Marketing. His mission is also to create awesome marketing software (vyper.io and hyax.com) products that help brands scale their customers and revenue.
We will talk about brand building, amazon, content strategy, buyer psychology, audience building, and everything in between.
Steven Black is a Nashville-based entrepreneur who consults Amazon sellers from newbie startups to eight-figure monsters.
Steven has been in marketing for over a decade. He started in the brick and mortar world, growing businesses well into six figures with digital marketing before working with other small business owners to grow their brands too.
After several years, Steven moved onto Amazon and applied his years of digital marketing experience to grow his and his client's brands online.
Today, Steven teaches strategies for brand marketing and continued growth that are proven and powerful.
Basically, Steven is obsessed with helping brand owners grow Amazon businesses and dominate their niche.
**Bullet Point Takeaways
-Stay in your lane - don’t try to be everything to everyone.
-Rishi owns consulting firm Tryb Global - became like a SWAT team (analyzed data and launched brand) did $15M first year B2C - worked with companies who had potential to scale only.
-Rishi came up with accelerator model - 12-18 weeks of doing REAL work - metrics, audiences, how to scale
-You can’t use the same team when you scale from $500k to $5M - you need to start utilizing a team who has skills outside of Facebook (creative, email, etc.) to get to $100M
-Hired team of rockstars over last 20 years that he knew - hired people in specific niches
(pitch was “I have $20M - do you want to make $20M more with me?”
-Only works with 8-10 companies maximum - first 3-4 months - your clients are GOING to lose money or maybe break even. IT TAKES TIME to see profit.
MINIMUMS
-Rishi’s minimum commitment is 12mo contract**
**-$5M a month minimum
-He wants to work with companies who have heart, and a higher purpose than making money
-Creative is the one aspect that can really move the needle
DATA**
-Davinci (air bnb created open source)
-When they acquire an email or user, they add additional data on top of that user and creates subsection of users BEFORE the pixel populates
**-Keep Data Away From Facebook and enrich it - add info to each customer
-Works with DSP’s and DNP’s to get data
-Look at your competitors who are running at a high level - and mirror them
-WISH - How they get away with their ads (HOW TO GET WHITE LISTED) AI looks for auto banned terms “lose 10 pounds in 7 days”
- You can upload all your disapproved ads, and then Facebook will white list you for future ads.
-Pay to play - they were one of the first FB advertisers
-DO NOT buy accounts from other agencies - Facebook is your bank account - build the relationship with Facebook - 90% of the time they will help you.
-CREATE our own Black Friday - Get hype and sign ups**
Thanks!
So we have to ask ourselves, what do people really want out of our content marketing efforts? What are they really looking for and what are they really telling us when it comes to content they engage with repeatedly? And the answer to those questions are three things. People want a sense of belonging. People want to message, they can identify with. And people want a community within which they can grow roots.
For more, go to joinadleaks.com
The original founder of Purple Leads, James has more than eight years of hands-on experience in marketing, media buying, and growth optimisation. Using his expert analytical and management skills, James builds teams and optimises performance through every stage of a company’s funnel, enabling them to scale up with long-term success.
His clients, many of whom have been with James since the beginning of his career, know they can rely on James’ exceptional skills to provide them with highly-qualified leads, extend the reach of their marketing campaigns, and optimise their internal and external communications – driving them millions of dollars in profits.
Maxwell Finn goes into detail about the framework behind successful ads. For more like this, go to www.joinadleaks.com
Chandler:
Okay okay okay... this is my secret sauce.
I could charge $5k to teach this in a course.
In fact, I spoke about this at GeekOut LA back in February and the audience loved it and they paid a hefty price to be there.
Here I am, giving it away for free.
The entire reason for this strategy is to boost CTRs, lower CPMs, and increase ROAS, but there are many many benefits that come along with this.
I would go as far to say that I have yet to see it fail if implemented properly on a clean brand/product.
The only kicker is you need a ton of content, but that's where we come in 🙂.
www.welling.media
Let me know your thoughts and questions and I'll answer them in the comments!
Too many marketers are focused on the wrong thing.
They're obsessed with technical details, like how to structure their bid tests, but they're neglecting the most important parts of their business. The quality of their product, the packaging, delivery time, post-purchase experience, the brand voice, the creative, the landing pages, and the funnel, among other things, are so much more vital.
Some of the most successful marketers are terrible at manual bidding, don't truly understand the algorithm, and have no idea what the difference between 1-day and 7-day click attribution is.
But they have incredible products and brands so they are killing it.
You should be having fun with your marketing. If you're struggling to write copy for your own brand/product, it's probably a sign that you need to reevaluate your brand voice/identity.
Savannah Sanchez goes into depth the basics you must know to run effective Snapchat Ads
This week's episode of AdLeaks TV is perfect for getting you ready for BFCM!
This week’s first featured video is from Stockton Walbeck.
Stockton shared the results of a thousand-plus-dollar A/B test that he ran to evaluate hooks for Facebook and YouTube ads.
Next, Jared Warner is back again with a new post on cold email subject linesand how to get your open rate average up.
Our last video of the day is from Maor Benaim. Maor’s got some tips that you can use to lower your shopping campaign costs and scale up traffic from winning keywords on the Google Ads Shopping Network.
This week we’re throwing it back all the way to January 2019 with a post from eCommerce and content marketing master Steven Black.
(You guys remember 2019? We didn’t know how good we had it, right?)
Anyway, Steven shared a post on maximizing your impact on your Amazon product listings with external traffic.
Hey AdLeakers!
Can't believe we are already on episode 30!
We’re kicking off our featured videos this week with a new post from OG AdLeaker and Unicorn Innovations President Maxwell Finn.
Maxwell shared how his team is using Video Poll Conversion Ads to quadruple link click-through-rates.
This week, Jared explains how you can set appointments for your agency through LinkedIn with a drag-and-drop appointment setting system in WeConnect.
Finally, Gil David is back this week with an update on Facebook’s click attribution.
Our throwback post this week is another look at the automated rules for Tim Burd and Revealbot’s Sneak Attack Method, courtesy of Alessandro Gargiulo.
Our first video this week comes from Vincent Beima.
Vincent’s got the three keys you need to level up your Dynamic Search Ads on Google.
Next up, Jared Warner has a new video on converting leads that show interest during a campaign but fail to take the next step.
Finally, Maor Benaim is back with a video for controlling which publishers show your ads onFacebook’s Audience Network. This is really useful for managing placements and reaching the right audience segments.
Our throwback post this week is the Black Friday Prep Guide Dino Panopoulos put together last year.
There’s about a half-dozen useful AdLeaks posts linked in there, including strategies, case studies, video tutorials, and more.
Jeremy Haynes is an expert digital marketer who owns Megalodon Marketing, and runs about 1M - 1.5M a month in ad spend for several companies.
Follow Nick on Linkedin https://www.linkedin.com/in/nickshackelford/
Join AdLeaks @ www.joinadleaks.com
Follow us on Instagram, Facebook, Youtube, TikTok, Linkedin
THREE KEYS TO LEVEL UP YOUR DYNAMIC SEARCH ADS [GOOGLE ADS]
Every day, 16% of all searches are completely new to Google
Welcome to the power of Dynamic Search ads (DSA).
DSA is a tool to give you additional insights into your audience’s research.
Especially if you have a solid link structure and SEO.
It will help you fetch search terms you wouldn’t have thought of.
Here are the three keys to get the most out of them:
- EXCLUDE YOUR BRAND KEYWORDS
This is one of the easiest quick wins. Big agencies are often guilty of making DSA campaigns look better than they actually are because they don’t exclude brand traffic.
You always want to funnel traffic to the right campaigns. That means that if someone through dynamic search uses a brand keyword, this needs to be excluded so it will be directed to your brand campaign.
BENEFITS:
Your brand ads have more click real estate
Your brand ads are the most relevant for branded intent and therefor your click through rate will be higher
A complete overview of your brand growth over time without skewed data
.
.
- LEVERAGE REMARKETING FOR SEARCH ADS (RLSA) FOR SIMILAR AUDIENCES
You likely already know how to leverage your retargeting audiences for search. Give bid adjustment to audiences that have interacted with you before.
But here’s the kicker > Google automatically creates similar audiences to the audiences you have created.
Meaning, you are able to use similar audiences in your RLSA who HAVE NOT interacted with you before but have a similar behaviour.
So by using this you’re narrowing your cold DSA traffic to a more select and closer related audience.
These RLSA audiences are one of the best performing in our clients’ accounts.
Here are some of the best performing audiences.
Similar to:
Last 1 day
Last 7 days
Last 14 days
Last 30 days
Last 60 days
Last 90 days
ATC
Converters
New users
.
.
- SET UP A SCRIPT TO EXCLUDE CURRENT KEYWORDS
Essential when you use DSA is to make sure you’re not cannibalising your other keyword campaigns.
If you have a thorough set-up with adgroups based on intent, those ads should be most relevant to that audience.
Don’t let your Dynamic search ads F up that quality score and relevancy.
So obviously you want to exclude everything that you have to make sure it’s not combatting your current performance.
But that would be very time consuming.
Luckily there are scripts!
One of the scripts we use (see comments) which helps you combine your keywords into a list and exclude it from your DSA campaigns.
Follow instructions on the page to implement.
Happy converting
episode 24 audio.mp4
Hi there, I'm Luke Kostka, Adleaks director of visual marketing and welcome to at least TV episode 24. We're coming to you with some of the best and most beneficial posts from the obliques message boards. This week, everything you'll see here comes from our feature contributors who learn the lessons from millions and millions of dollars of ad spend. You can take their tips and just shove them right in your own campaigns just to shove them running anyway. If you're not part of Alex, it's time to go to join Alex dot com and get yourself signed up. You'll get Insider Know-How on building your brand, running better ads, growing your eCom business, advance optimization techniques and a whole lot more if you're an addict member. Thanks. That's it. That's just. It just thinks. You can also follow ad links on Instagram, tech talk and YouTube for more content. Our YouTube channel also has more Adleaks TV. So take a look. Finally, one more shout out to all of our Adleaks partners, especially you.
Hey, let's see something cool. Check this out. What do you think?
What's up, guys? Happy you had the pleasure of meeting my new baby Kaiya. He's a little over three months old and she's not leaker. She is learning the way. Anyways, I'm Luke Kostka, director of Visual Marketing. I leaks and this is AdLeaks TV episode 23. If you haven't seen at least TV before, we're sharing the most useful and interesting post from the AdLeaks community this week. All of these questions, answers, tips and tricks come from our exclusive group of top ad buyers and online marketers around the world. If you're part of Addicks already, thanks for your support. Stopped by our group today. There's always new stuff to check out, including deals on industry tools, the latest news and a ton of resources to help you improve your campaigns and grow your business. If you are an athlete, get on the phone by going to join at least Volcom. You'll learn a ton of extra help and more than pay for your membership with all the extra money you make. Finally, you can connect with athletes on Instagram, LinkedIn and YouTube. If you want to see what I look like in different shirts, our YouTube channel has every episode of Addicks TV for you to binge watch. Now onto something I'm really excited about. You're really going to love. Oh, man. They said I had to. The end of the day looks. I'm going to pay some bills. Guys, stick around. I'm going to go sort this out. Welcome back. Let's turn over to our news correspondent, Luke Casca. Thanks, Luke. What's new this week is a big change in Shopify development system. Shopify is removing the ability to have a live development store. Also, development stores will no longer be able to go live as info style sites without a pay plan. They're also removing theme based password pages from moving forward. This is big news for a lot of become vendors, especially if you create info sites in your Shopify development partner account. Thanks to Damian de Franco for this post. And if you want to see the whole discussion on this topic, stop by the Alex Platinum Facebook page. Back to you. Thanks, Luke. Let's look at some video, shall we? Our next video comes from Mary Banani, who shared a bunch of tips you can use to lower your retargeted campaign costs. Take it away now.
So what she needs to do is one of two things. Either launch a different landing page or it will Dolia leap for each platform. That's a bit more work for you. But if you consider yourself a full market, you need to B test each platform in thuggy if you can. The second option would be just Taghi and segmenting death Chalfie. That's what they want you to do anyway, regardless of you. If you opened up a different landing page domain or you own it, it just changes the way you do it. So opening a different tool will just be an overt into this problem because some traffic won't be tagged. It doesn't matter what you do. So this is why it's an overkill, opening a different domain to each traffic. So this is basically defined final solution because it covers everything. The only way a person enters that landing page or Web site or something like that would be through a campaign that is already tagging these tracking. So it doesn't. If you open up, are you a little old domain, different domain? Look, what you want to do is tag the traffic that's coming through UTM. OK. Just make sure you have the right traffic skills tag for full studies. So if you're tagging Facebook cheffy, if you want to do Sotos equals FBO or souls equals Facebook, as long as it's on the U. You're good. I mean, not all traffic is going to be tagged with UTM. Me feels about you're going to cover a lot of it. So the only way and this is a place to say that the only way to really take old Chutki would be to use completely different domains. And you a little. OK. So after making sure all traffic goes through UTM Windows, you're going to start building audiences inside the platforms. You're going to go inside Google and Facebook audience pages and the audience liability and say Google and stuff it in segments of users, according to you.
[00:05:05] All that great stuff. Thanks me. We've got one posts left to share. You ready? I'm ready. Let's do it today or throwback post to the week comes from Addicks own Justin Brenner. A while back, Justin shared a handy flow chart full of creative angles for writing copy. Want to take a look? Here it is. Grab a screenshot if you wanna use it, too. Thanks for sharing, Justin. And that's it for Alex. TV episode twenty three. Thanks for watching. Go to our YouTube channel. Follow Alex on Instagram, Facebook, LinkedIn and tick tock. Yes, tick tock. If you want to check out more Addicks TV before we go, one last thanks to this week's contributors and the Addicks community. We couldn't do this without you. I'm Luke Koska and thanks again for watching Alex TV.
Build Your Authority, Your List, and Get More Customers w/ A Virtual Summit
For any of you looking for a great way to build up authority for you or a clients brand, build a list, create a ton of content, sell more and NOT spend a ton of cash on paid ads, check this out.
I’ve got one virtual summit under my belt for a client so far and now rolling them out for two other clients and one for me and my partner after seeing the results from this one.
Just a side note on this model, the motivation for this was not short term money, it was for long term money in course sales.
To sell courses you need authority, a list, testimonials, feedback, and content, and this did ALL OF THAT in one swoop.
This is definitely not for you if you're just looking for a quick cash grab, but if you can see the medium to long term potential I think it's a no brainer.
Anyways here were the results:
$12,538 In Revenue
3000 New Leads
170 New Customers
1000+ Added to FB Group
1000+ Added to Messenger Bot
Massive Authority Build For My Client
60+ Hrs of Video Content Created
75 Written Pages of Quality Content
Episode 21
Hello, I’m Luke Kostka, director of visual marketing at AdLeaks.
Welcome to AdLeaks TV Episode 21. We’ve got another fantastic batch of AdLeaks posts for you from July 29 to August 4.
If you’ve never seen AdLeaks TV before, all of these posts come from contributors and members of the AdLeaks Platinum and AdLeaks Gold Facebook groups.
If you’re already a member, go visit your Facebook group today. There’s great discussions, new discounts on top-notch tools, and all the knowledge you need to run better ad campaigns and grow your business.
To become a member, go to www.joinAdLeaks.com. You’ll get all the stuff I just mentioned and more.
AdLeaks is also on Instagram, LinkedIn, and now TikTok! So check us out there for more great content.
And you can see more AdLeaks TV on our YouTube page.
AdLeaks TV Episode 13
📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ Increasing The Performance of Your Ads ⭐️ By Maxwell Finn
⭐️ Understanding What Questions People Have for Chatbots ⭐️ By Rutger Thole
. 🗞 INDUSTRY NEWS 🗞 ⭐️ Google Ad Credits ⭐️ By Justin Brenner
. 🚨 Throwback Post of The Week 🚨 ⭐️ RevealBot Overview ⭐️ By Tim Burd
Episode 12 Is Here!!!
This one is Jam Packed with must watch goodness, so grab your pop corn!
Seriously - This is a MUST SEE. 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ Marketing Psychology Fundamentals ⭐️ By Zach Duncan https://www.facebook.com/groups/adleaks/permalink/689719448519573/ 🗞 INDUSTRY NEWS 🗞 ⭐️ Next Stage Of IGTV Monetization ⭐️ By Dennard A Crawford Jr https://www.facebook.com/groups/adleaks/permalink/689542548537263/ 🚨 Throwback Post of The Week 🚨 ⭐️ Sneak Attack Method ⭐️ By Tim Burd https://www.facebook.com/groups/adleaks/permalink/354614735363381/
Hey All!
Here is AdLeaks TV Episode 11! Say goodbye to my mustache (watch how I take it off mid video too)! We go over a few great techniques and insight into making your digital marketing lives easier! Check it out! 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ Debunking Backup Pixels ⭐️ By Thomas Bartke https://www.facebook.com/groups/adleaks/permalink/684985552326296/
⭐️ Download Any Video On Facebook ⭐️ By Gil David https://www.facebook.com/groups/adleaks/permalink/687015382123313/
🚨 Throwback Post of The Week 🚨 ⭐️ RevealBot: 5 Rules To Always Use + Surfing Rule ⭐️ By Tim Burd https://www.facebook.com/groups/adleaks/permalink/276944616463727/
Also, if you’re an AdLeaks member doing eCommerce, running ads, or trying to make a buck online, check out our Deals page for a ton of tools that can make your job easier. Right now AdLeaks has more than 70 exclusive offers for top systems like Gorgias, Loomly, Supermetrics, Cartloop, Spy Fu, Taboola -- and those are just the ones that are fun to say. Go to adleaks.com/deals to check those out.
Hey Guys!
AdLeaks TV Episode 10 is UP! It was a great one that gives so many MUST HAVE tools to up your game, and great insight into Ads and Safety.
Please like, comment, and share - we want your feedback!
📹 VIDEO EDUCATIONAL POSTS 📹
⭐️ TikTok Creator Studio ⭐️
By Savannah Sanchez
🔧 TOOLS OF THE TRADE 🔧
⭐️ Size.link Tool by Shopify ⭐️
By Justin Brenner
⭐️ Surfing Strategy Using Automated Rules ⭐️
By Tim Burd
🚨 Throwback Post of The Week 🚨
⭐️ Safeguard Your BM and Your Personal Profile ⭐️
By Justin Brenner
Hey AdLeakers! So excited for this last week in review, and even more excited to introduce to you our new AdLeaks team member! Here's what Episode 9 contains:
⭐️ Snap Ads Update & Creative Hack ⭐️ By Gil David https://www.facebook.com/groups/adleaks/permalink/678299666328218/
⭐️ Messenger Bot Flow Hault ⭐️ By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/678898072935044/
⭐️ Conversational Commerce Webinar ⭐️ Hosted by Gorgias https://www.facebook.com/groups/adleaks/permalink/677221469769371/
⭐️ How NOT to get your Facebook Page Banned ⭐️ By Depesh Mandalia https://www.facebook.com/groups/adleaks/permalink/674700286688156/
🚨 Throwback Post of The Week 🚨 ⭐️ Google Data Studio "Deep Dive" Template ⭐️ By Dee Deng https://www.facebook.com/groups/adleaks/permalink/272195056938683/
Alright Everyone! Here is AdLeaks TV Episode 8!!!
In this episode, we cover top posts from April 29th - May 5th. You will learn the top techniques about Snapchat ads, copying custom column views, and much more! Enjoy!
🎥 EDUCATIONAL POSTS 🎥  Snapchat Ad Basics By Gil David https://www.facebook.com/groups/adleaks/permalink/669913877166797/
Copy Your Ad Account Custom Column View To Another Account By Vanessa Leota https://www.facebook.com/groups/adleaks/permalink/671192377038947/
Adobe Premiere Masking By Luke Kostka https://www.facebook.com/groups/adleaks/permalink/669989637159221/
💻 TEXT POSTS 💻
Optimizing Your Google Shopping Feed By Sandeep Kumar https://www.facebook.com/groups/adleaks/permalink/672188860272632/
TikTok Ads Experience By Jess Riches https://www.facebook.com/groups/adleaks/permalink/671667056991479/
🚨 Throwback Post of The Week 🚨 Agency Tools To Use By Anthony Accetturo https://www.facebook.com/groups/adleaks/permalink/458942181597302/
🎥 AdLeaks TV Episode 7 🎥
April 15 - April 28
AdLeaks TV is back with your host Luke Kostka, Director of Visual Marketing at AdLeaks! Tune in for our regular weekly programming! Check out the hottest content from the last two weeks!
POSTS REFERENCED IN THE VIDEO BELOW
📹 VIDEO EDUCATIONAL POSTS 📹 . ⭐️ Creative Testing For Lazy Media Buyers ⭐️ (24 minutes) By Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/660741768084008/ . . ⭐️ Transform Your Shopping Campaigns Into Relentless Profits ⭐️ (11 minutes) By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/660629261428592/ . . ⭐️ Competitor Analysis To Level Up Your Marketing Game ⭐️ (15 minutes) By Maxwell Finn https://www.facebook.com/groups/adleaks/permalink/667892287368956/ . . ⭐️ Pinterest Campaign Objectives ⭐️ (13 minutes) By Lindsay Shearer https://www.facebook.com/groups/adleaks/permalink/661675557990629/ . . ⭐️ Advanced Analytics Audiences ⭐️ (8 minutes) By Gil David https://www.facebook.com/groups/adleaks/permalink/665907280900790/ . . 📝 TEXT EDUCATIONAL POSTS 📝 . ⭐️ Add CTA button to any of your organic FB page posts, even retroactively ⭐️ By Ken Marcin Nowak https://www.facebook.com/groups/adleaks/permalink/661866724638179/ . . ⭐️ Interest Expansion ⭐️ By Caleb Van Deman https://www.facebook.com/groups/adleaks/permalink/661543848003800/ . . 🚨 Throwback Post of The Week 🚨 . ⭐️ Ad Disapproval Reasons ⭐️ By Tim Burd https://www.facebook.com/groups/adleaks/permalink/267520004072855/ . . Thanks for tuning in to AdLeaks TV Episode 7.
Topic
Using SMS, Livechat, & Social Media To Engage Online Shoppers & Increase Conversions
Description
Learn how to increase sales and conversions by helping online shoppers with purchasing decisions through 1:1 personalized chat, social media & SMS called Conversational Commerce.
This session is a hands-on workshop for brands who want to get an unfair advantage over the competition and shorten the distance with their prospect and their purchase through personalized interactions.
Learn how brands like Steve Madden, MVMT, and Timbuk2 are using Conversational Commerce to consistently drive cross-sell and upsell opportunities across their channels every day.
Here’s What You Will Learn + Create:
- The latest trends brands are experiencing during the COVID-19 crisis
- How to define and express your Brand Voice
- How to use Chat, SMS & Social Media comments to convert consumers
- How to create your own high-converting chat campaigns
Gameplan: - 15 min. presentation - 20 min. panel - 20 min. workshop session
AdLeaks Episode 6
(Feb 1 - February 15th)
Thank you Dino Panopoulos as always
Lets jump right in! Tim Burd
⭐️ What Else Do You Want to See In This Group? ⭐️
Started by Nicholas Harvey
https://www.facebook.com/groups/adleaks/permalink/611311679693684/
Lots of great feedback here but I want to hear from you, yes YOU!
Comment below with what you would like to see more of in this group, we actually listen!
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🗞 INDUSTRY NEWS 🗞
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⭐️ [FB] Shutting Down Mobile Web Side of Audience Network ⭐️
Shared by Jeromy Sonne
https://www.facebook.com/groups/adleaks/permalink/611393706352148/
I liked this answer by Depesh, “They're not closing down FAN completely.
Simply stopping the AdSense style advertising for websites. Cookie blockers make this harder to create personalized targeting meaning poor results for advertisers and poor experience for users.
They'll still use it on mobile apps for now.”
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⭐️ [GOOGLE] Google Ads Shopping Update ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/612253272932858/
Great post by Justin Brenner directly from Google
“Gmail is used by over a billion people, and plays a key part in their shopping journeys as they keep tabs on new products and offers from their favorite brands.
Soon your standard Shopping campaigns will be able to reach users who begin and continue their shopping journey on Gmail. Shopping Ads (both Product Shopping ads & Showcase Shopping ads) will be eligible* to appear on Gmail from the week of March 4, 2020.
Shopping ads served on Gmail will be reported under the Google Display Network. Your standard Shopping campaigns will be automatically enabled to run on Gmail, if they are opted into "YouTube, Gmail and Discover".
Here's how you can check if the campaign is opted into this network:
1. Sign in to your Google Ads account.2. Click the Campaigns tab, then click the standard Shopping campaign you would like to check.3. Click the Settings tab.4. Under "Networks", look for a checkbox next to "YouTube, Gmail and Discover". If this is checked, your campaign is opted into this network.*For Europe only: Please speak with the Comparison Shopping Service(s) you work with to understand on which platforms they place ads on your behalf.
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⭐️ [FB] New Facebook UX ⭐️
Shared by Steven Black
https://www.facebook.com/groups/adleaks/permalink/612321952925990/
Facebook releases new UX “Dark Mode” which looks really cool from the screenshots.
First reported by Steven Black, check out these screenshots! Can’t wait for my account to get access to this!
⭐️ [SHOPIFY] Order Editing Now Available for Shopify Plus Stores ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/615924899232362/
Shopify has finally added the ability to EDIT an existing order. It’s about time Shopify!
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⭐️ [FB] Server-Side API Pixel Events ⭐️
Shared by Lourenco Lourenço Maciel
https://www.facebook.com/groups/adleaks/permalink/616144952543690/
To combat browsers moving towards blocking cookies/tracking pixels Facebook is finally jumping on the s2s/postback bandwagon.
For those of you that don’t know how it works, basically instead of Facebook relying on a cookie on the users computer to trigger a conversion, Facebook will now be passing an ID along in the URL (fbclid) that you can then pass back to them upon a conversion from your server.
This also has tons of other benefits – not only is it way more accurate but it will also enable you to track sales in ads manager even if your sales team sells them over the phone, you will also be able to pass in future purchases/conversions for that same user for monthly subscriptions etc that will give you much more accurate reporting.
FINALLY Facebook thank you!
According to Tyler Hedlands rep “Spoke with rep - to get approved you need to spend $10k a month for 3 mo this to get set up.”
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⭐️ [FB] FB Spending $130M to Create ‘Supreme Court’ that Can Overrule Zucks ⭐️
Shared by Marty Marion
https://www.facebook.com/groups/adleaks/permalink/619319775559541/
Great share by Marty here that details Facebooks new “Supreme Court” will be set up.
The consensus overall from AdLeaks members is that this is a good thing for advertisers and simultaneously works to curb government regulators wanting to break Facebook up or introduce more stringent oversight. Good job Facebook!
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📹 VIDEO EDUCATIONAL POSTS 📹
⭐️ First Look at Facebook’s Brand Collabs Manager ⭐️
By Gil David
https://www.facebook.com/groups/adleaks/permalink/608213913336794/
👀 FIRST LOOK: Facebook's Entry Into The World of Influencers - Brand Collabs Manager 💬
There are tons of different influencer platforms and apps out there but FB recently released their own version which they've made a lot of improvements to since I first looked at it in early Q4 2019.
And - it's free. ☑️📽
Long story short, you can find influencers to work with directly through Facebook!
You can search through different categories, age ranges, interests, see the number of followers, engagement rates and so on!
If you have tried this feature comment below and let us know how you like it.
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⭐️ Qualifying and Segmenting Leads with a Messenger Flow ⭐️
By Rutger Thole
https://www.facebook.com/groups/adleaks/permalink/610768803081305/
Great informative post.
Messenger is a great tool for qualifying and segmenting lead for any niche. In this video Rutger walks you through the basics of a lead qualifying flow in ManyChat
From naming conventions to custom fields, rules, tags, scoring, user recovery and segmenting, this video has you covered!
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⭐️ Episode 1: Pinterest Content Planning & "When is the right time for me to get on Pinterest"⭐️
By Lindsay Shearer
https://www.facebook.com/lindsay.shearer.7/videos/10162926314180142/
📌 Why does Pinterest Matter + Buying Behavior Planning
📌 Who's a Good Fit for Pinterest
📌 Search Engine vs. Social Media Site
📌 Content Planning & Content Ideas
📌 Organic + Paid Matchup
📌 When is it time to expand to Pinterest
This is a great great video that can get you into pinterest ads right away and cut your learning curve!
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⭐️ The P-721 Formula to Dominate Your Google Shopping Niche ⭐️
By Vincent Beima
https://www.facebook.com/groups/adleaks/permalink/612714132886772/
Google Shopping Ads have seen massive growth in 2019, and they'll continue to expand inventory and results to compete with other platforms like Amazon and Facebook.
If you're running Google Shopping, you likely noticed it got more competitive...🏋♂
Something needs to change to be able to scale further, including better returns.
So in today's video,Vincent goes over the P-721 formula that helps you dominate your Google Shopping niche.
He covers everything from pricing, product feed, campaign structure and bid strategies! GREAT GREAT video you need to watch if you are doing Google Shopping Campaigns or want to!
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⭐️ 2X CBO Case Studies - How it Makes Life Easier ⭐️ (18 mins)
By Gil David
https://www.facebook.com/groups/adleaks/permalink/614293746062144/
Gil David: “For most of our clients, we're still very much a mix of CBO/ABO. But for these two accounts which were shorter-term tests to start with, I figured why not go all-in on CBO?
And it's actually worked really well and after the initial setup and finding a threshold for some loose kill rules, they've almost run themselves 😲
Because they had to be targeted to smaller-audience, specific UK towns/cities, it made sense to consolidate as much data and as many conversions as possible in as few CBO as possible.
So this will be especially interesting for anyone who:
👉Runs ads targeted to specific local areas on a regular basis
👉Is still trying to find ways to make CBO work
👉Wants to see how CBO can make your life easier”
Gil gives 2 case studies for a chain of nursing homes and a chain of jewelry stores. This post is amazing especially for local businesses!
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⭐️ You Can Now Run Ads in the Shopify App Store ⭐️ (6 mins)
By Jeromy Sonne
https://www.facebook.com/groups/adleaks/permalink/616256342532551/
From Jeremy:
“Hot off the presses. Shopify now has ADS in the APP STORE.
This announcement just dropped. While there isn't a ton of info out there yet I ran through their official documentation to see what we can learn right away.
-Keyword targeting
-Broad match or exact
-There is a quality score/relevance component
-Manual bidding
-So much more.
Take a first look at this exciting new platform and let me know your thoughts.”
Thanks for sharing Jeromy!
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📝 TEXT EDUCATIONAL POSTS 📝
⭐️ 3 Reasons Smart Shopping Campaigns Are Cannibalizing Your Growth ⭐️
By Vincent Beima
https://www.facebook.com/groups/adleaks/permalink/608073990017453/
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if you're looking for LONG-TERM profits, there are a few reasons why you DON'T want to rely on SMART shopping campaigns.
With competition and costs increasing its important to optimize every aspect of your ad campaigns no matter the platform. Vincent tells us a few tricks and WHY they work in this great video on Google Shopping Ads
E-commerce round table with Justin Brenner, Nick Shackelford, Colin Carlsen, Moody Nashawaty, Alexandre Bocquet, and Cody Wittick talking E-Comm, influencers, and everything else under the sun!
📷 AdLeaksTV Episode 5 📷 (January 23rd - January 30th) Adleaks Episode 5! Thank you Dino Panopoulos! Keep in mind this year that the Political arena is just heating up so we are likely to see an unseasonal increase in CPMs due to the election year
POSTS REFERENCED IN THE VIDEO BELOW
📷 HOUSEKEEPING 📷 ⭐️ February Contest Announcement! ⭐️ By Christie Nix https://www.facebook.com/groups/adleaks/permalink/605551513603034/ 🥇 1st Prize: Ticket to one of Tim Burd’s Masterminds or Retreats of your choice 🥈 2nd Prize: 5 months of a free Platinum membership 🥉 3rd Prize: AdLeaks swag gift box 📷 VIDEO EDUCATIONAL POSTS 📷 ⭐️ [𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐒𝐌𝐒 𝐱 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐕𝐚𝐥𝐞𝐧𝐭𝐢𝐧𝐞’𝐬 𝐃𝐚𝐲!] ⭐️ - (57 Minutes) By Joshua Chin https://www.facebook.com/groups/adleaks/permalink/603407520484100/ Replicate Joshua’s tested and proven holiday strategy from BFCM 2019 that catapulted their $831k week that you can apply to Valentines Day and any other Holidays! “Here are 3 campaigns to get the gist of our 6-step Valentine’s Sequence that use both Email & SMS marketing. These can set you up for an high converting holiday season: 1. 📷📷𝐇𝐲𝐩𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: 𝐄𝐦𝐚𝐢𝐥 Teaser email campaigns make your audience feel like they are special and part of an exclusive community. The information complexity or rather, flexibility of emails allows you to create emails just as how you want your customers to see your brand. You can showcase the most relevant products of the season to draw them in right away. This stage is CRUCIAL to tag and segment your customer before your main event based on their behaviour. Establish who your VIPs are and further prune your MAIN segment to only target them during your main launch— this way, you can improve open rates and reduce unsubscribe rates throughout the entirety of the holiday sales. 2. 📷🥂 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐢𝐬𝐭: 𝐄𝐦𝐚𝐢𝐥+ 𝐒𝐌𝐒 Launch your popups as early as the beginning of January! That way, you can retarget the subscribed people later on with Valentines offers. Make the copy short and don't forget to have a compelling offer so you increase the chances of them signing up . ✅ Offer them a Clear CTA: Whether it’s subscribing to your list or getting first dibs on your new collection— be clear of what you want them to do. ✅ Attract them with Incentives: By taking personal information be it via email or SMS, you’d want to give your future customers something in return. Offering a discount code to newbies or a free shipping coupon will go a long way. ✅ Benefit them, visually: An image that celebrates this holiday’s theme is powerful. Be mindful of how it’s optimized for mobile, tablet and of course, desktop view. ✅ One size does not fit all: popups can serve different functions, thus it's important that their copy is tailored to these. 3. 📷📷 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐋𝐚𝐮𝐧𝐜𝐡: 𝐄𝐦𝐚𝐢𝐥 + 𝐒𝐌𝐒 Your VIPs are a self opt-in group of highly-excited, high-value customers who purchased from you recently, and frequently. Show exclusivity when you roll out the priority list invites before any sales emails. Your priority launch should be executed BEFORE your main launch to gain loyalty and trust with your loyal customers— a group that is worth more than you think Great great post and highly recommend you guys check it out! . ⭐️ Use Upwork to Land Clients ⭐️ (15 Minutes) By Jeff Minnichbach https://www.facebook.com/groups/adleaks/permalink/605514050273447/ IF YOU'RE NOT USING WEBSITES LIKE UPWORK TO LAND CUSTOMERS FOR DESIGN, MARKETING, PRODUCTION OR OTHER KINDS OF JOB, YOU'RE MISSING OUT FOR YOUR BUSINESS. Jeff was Top Rated for several years and generated over $100,000 in my first year in 2016 by bidding on jobs all day every day. YES, it's a full time job most times, BUT, it works and the ROI is huge. In this video are his favorite tips and tricks for landing new business from Upwork that could add thousands of dollars per month in additional revenue for your business. . ⭐️ How to Use Page Insights for Messenger ⭐️ (5 Minutes) By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/607389056752613/ In this video Rutger shows you where you can find 📷️♂️ page insights for Messenger and what metrics to look at. Use this data in to decide if you should send your next broadcast 📷 or not. He also shows you how to determine your block rate, whats normal, whats too high, what to include in your ad sets, what to exclude to make sure you don’t run into any issues and so much more! Check it out! . . . 📷 TEXT EDUCATIONAL POSTS 📷 ⭐️ The 3 Sticking Points of Ecommerce Growth Holding You Back ⭐️ 📷📷📷 By Tyler Garner https://www.facebook.com/groups/adleaks/permalink/607280820096770/ This was a great post about the things typically holding people back in 3 levels of spend THE MAIN RANGES PEOPLE GET STUCK IN ARE: 📷 $0-$500 / Day in ad spend 📷 $500-$5,000 / Day in ad spend 📷 $5,000+ / Day in ad spend $0-$500/day How To Break Out Of This Zone: - Landing page - Sales process - Offer - Product - Positioning $500-$5,000/day How To Break Out Of This Zone: - Powerful Creative - Killer Copy - Customized Rules / Automation - Talented Ad Buying - Horizontal Scaling & Audience recycling - CRO - Pricing - Offer structuring/re-structuring - Funnel Flow Optimization / implementation - Customer LTV Optimization How to continue to profitably scale beyond $5K / Day - Creative (Big one) - Angles (Also a biggie) - Ad buying talent - Audience Segmentation - Offer Restructuring - Offer Diversification - Automation at scale - Accurate Attribution Measurement - Online Asset Diversification (Landing Page, VSL, Opt In, Quiz, Advertorial, Product Page etc…) - Audience : Offer Capacity Ratio - CRO This is a very detailed post that goes in depth to each of these things but I wanted to give you the highlights and hope you read this insightful post! . . . 📷 GENERAL QUESTIONS 📷 ⭐️ Favorite High Spend Lead Gen Structure? ⭐️ https://www.facebook.com/groups/adleaks/permalink/602999800524872/ Answer by me: Shotgun + Surfing all day here. If you arent aware of my shotgun strategy it is in the units but basically you start out with 20-40 ad sets in one campaign with high budgets then you start cutting ads first around 4am that arent doing well, then ad sets early around 6am that are doing terrible, then you cut anything doing terrible again in another few hours, then at noon you are only gonna be on the ad set level and you cut ANYTHING not profitable and you continue this for the next few hours then reset and turn everything back on and do this for a few days.
Once its been a few days you can start leaving bad ads off, after a few more days you can start leaving bad ad sets off etc. The good ad sets you should be surfing during this time. This is obviously a very simplified way to explain it but I do recommend you watch my full video in the units on this for a better understanding . ⭐️ Collecting Phone Numbers for Discount Rather than Email? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603363390488513/ Christopher Berg had a great answer here For me, e-mail's slightly edging out SMS on revenue when considering e-mail/phone number collection rate and campaign revenue. E-mail wins hands-down when I consider I get a much bigger list for retargeting on ad platforms. Here's my stats on testing phone collection first vs e-mail collection first.
E-mail Popup Collection Rate: 8% Phone Number Popup Collection Rate: 0.7%
E-mail Campaign Average Revenue Per Unique E-mail: $0.044 SMS Campaign Average Revenue Per Phone Number: $0.49
E-mail Popup Collection RPM: $0.35 SMS Popup Collection RPM: $0.34 . ⭐️ Examples of Good Ecommerce Youtube Ads? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603397033818482/ Great post with tons of examples of some amazing youtube ads for ecommerce, too much to share here but check it out for some inspiration! . ⭐️ Improving Customer Feedback Score? ⭐️ https://www.facebook.com/groups/adleaks/permalink/603530253805160/ 📷️ Great answer by Damien Defranco Long answer short Damien said to have products you would be PROUD to sell. If the quality isn’t high enough where you would confidently sell it to your family, don’t sell it! Long story short build a brand around REAL quality products and real quality customer service . ⭐️ Any Good Video Views Strategies? ⭐️ https://www.facebook.com/groups/adleaks/permalink/604053750419477/ 📷️ Answer by Jaime Harmon “Video views and page pose engagements at the top... video views and awareness in the middle at $1/day per adset targeting all possible custom audience who have engaged with your brand in the last 28 days stacked in each one of those ad sets (based on Curt Maly’s BELT methods and it KILLS it). We’ve been doing this method with lots of our clients and seeing CPAs drop and purchases increase after it runs for a little” . ⭐️ How does a company reach out to another company to form a partnership? ⭐️ https://www.facebook.com/groups/adleaks/permalink/604307090394143/ 📷️ Great great answer by Damien Defranco Goes into great detail about what percentage splits to do, how to reach out to other companies, what to say, what to look for, what to do, what not to do, expected outcomes and so much more. This is too long to fit in this episode but you GOTTA read this if you want to expand your business with partnerships . . . ⭐️ Negotiating Dropshipping Agreements? ⭐️ https://www.facebook.com/groups/adleaks/permalink/606131530211699/ GREAT answer here by Damien Defranco again, way too long to cover here but he goes over the who what when why how of dropshipping agreements. If you do dropshipping you MUST read this. . . ⭐️ Equal Pricing on Store vs. Amazon? ⭐️ https://www.facebook.com/groups/adleaks/permalink/606750983483087/ 📷️ Great Answer by Steven Black “I keep my prices a few dollars higher on my shops. This allows me to leverage a perceived discount on amazon and the prime shipping experience when I run retargeting ads to my abandoned carts. I split test those ads between going back to my store vs amazon.” . ⭐️ Agency Owners - Process for Setting KPIs, Testing, and Scaling? ⭐️ https://www.facebook.com/groups/adleaks/permalink/607037663454419/ This was a great post for all the agency owners out there about how to talk to your client about KPIs. How to explain the need to test and what to tell them when it comes to scaling. There were SO many great answers you just need to check this post out for yourself! . . ⭐️ Good Strategy to Kickstart a Newly Launched Website for Cheap? ⭐️ https://www.facebook.com/groups/adleaks/permalink/605302676961251/ Answer by Damien Defranco “Be active in blogs, forums and communities that talk about the subject of your business. Provide value to become an authority, it'll indirectly market it using links area in profile. You can use Q&A sites like yahoo answers, Quora, etc. Write detailed answers there in the space and talk about your niche. Become an authority there and top writer in categories and it attracts a lot of people to follow you, and in turn your website. Blog on your website, do 3 releases minimum per week. Great opportunity for long term organic growth, SEO boostings, etc. Create a Facebook group and blog there too, post daily tips/tricks, create a following, and add memes to it. These groups can grow quite big. Provide value, people come. Became an authority with a following and people will buy whatever you post. Create a Youtube channel, and release 2-3 tutorials a week on just anything that your business and products can be useful for. This will generate long term viewers and traffic. Lots of things you can do all for free that just takes your time.” Thanks for tuning in to AdLeaks Episode 5, this is your host Tim Burd You stay classy AdLeakers!
(January 16th - January 23rd) AdLeaksTV is an easily digestible, entertaining, informative show about Digital Marketing you just have to watch! I go over the past week or two of the best posts from AdLeaks, answering some of your direct questions as well as cover whats happening in the Digital Marketing industry and community news! This is nothing like you have ever seen before!
This is AdLeaks Episode 4. -Thank you Dino Panopoulos! -Keep in mind this year that the Political arena is just heating up so we are likely to see an unseasonal increase in CPMs due to the election year -Don’t forget if you aren’t a member don’t forget to joinadleaks.com to get access to all these posts I mention in the video as long as 500 other videos, courses, how to’s, tutorials and more not to mention over 50 amazing deals on your favorite software and services that can save you hundreds of dollars a month!
📷 HOUSEKEEPING 📷 ⭐️ AdLeaks TV Episode 3! ⭐️ 📷️ For anyone who missed it last week, this is the week in review in video format with detailed explanations by Tim Burd https://www.facebook.com/groups/adleaks/permalink/601525974005588/ . ⭐️ Welling Media Now Offering Packages Starting at Just $1,500 ⭐️ 📷 Official AdLeaks Partner https://www.facebook.com/groups/adleaks/permalink/602155273942658/ . . . 📷 INDUSTRY NEWS 📷 ⭐️ Google Enables Bid Simulator for Target ROAS, Budget Simulator for Maximize Clicks/Conversions ⭐️ Shared by Nicholas Harvey https://www.facebook.com/groups/adleaks/permalink/602763753881810/ The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your auction data from the past seven days and assumes all other influencers, such as your ads, landing pages, your competitors’ ads and bids, all stayed the same. Why do we care? The simulators can be helpful directional indicators of the potential performance impact from making bid or budget adjustments. As always, keep in mind the projections are based on historical data and actual future performance can (and often does) vary from these projections. . . . 📷 VIDEO EDUCATIONAL POSTS 📷 ⭐️ Safe Guarding Your Profile and BM ⭐️ (10 mins) By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/599094367582082/ Walks you through how to confirm your identity with Facebook in advance to safeguard your profile and BM, this is a must do for everyone . ⭐️ SEO On Fire #3 (Keywords, Part 2) ⭐️ (32 mins) By Marty Marion https://www.facebook.com/groups/adleaks/permalink/601466224011563/ This is a private look and walk through of how Marty does keyword research from an over the shoulder perspective. TONS of gold nuggets in here both for SEO as well as Google Ads . . . 📷 TEXT EDUCATIONAL POSTS 📷 ⭐️ Stretching Your Brand Further With Semiotics ⭐️ By David Sharpe with AdZooma https://www.facebook.com/groups/adleaks/permalink/600473237444195/ This was a GREAT post all about the use of symbols, colors, implied and unimplied meanings in relation to brand building and brand loyalty. Once you start to unpick how signs and signifiers all work together in a web of meaning, you can identify where your offering sits. It’s important to remember that people buy products that symbolise what they believe help represent what they symbolise themselves. The world is just one big symbol. If you’re trying to solve a problem for your audience, you’re in essence trying to create a new symbol from scratch for them to identify you by. But trying to do this when every symbol already seems to be taken is tough. That’s why semiotics is so important: only through understanding symbols can you create one that will be decoded in the right way by the right people. . ⭐️ How to Win with Google Shopping Ads in 2020 ⭐️ By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/602640233894162/ Vincent gives 3 recommendations to make sure you stay ahead of your competition in 2020 with Google Shopping Ads. 1 - GOOGLE SHOPPABLE ADS It helps you highlight multiple products that you have available for sale within your sponsored image ad. See it as their equivalent to Instagram shopping ads. It's currently running in beta but likely rolled out in 2020. 2 - ALWAYS IMPLEMENT YOUR UNIQUE PRODUCT IDENTIFIERS FOR MORE REACH (FOR PRODUCT FEEDS) Having a quality product feed is 70% of your Google shopping results. And "quality" means relevant data. Unique Product Identifiers (UPIs) are a big part of that. Global Trade Item Numbers (GTIN), Manufacturer Part Numbers (MPN), and brand names are specifically crucial in determining the quality. Why? Because Google is able to recognize the exact product by their UPIs. As these are universal codes, Google can identify multiple attributes of your product simply by having the GTIN for example. So, in short, UPIs determine the visibility of your product listing ads. 3 - AUTOMATIC IMAGE IMPROVEMENTS If you're not able to take better product images yourself, and you have small "obstructions" in your product image you can ask Google to automatically improve your images. This means it can remove promotional texts from your images like “Sale” or “Buy one get one” etc Thanks for making it easier on us Google! . . . 📷 GENERAL QUESTIONS 📷 ⭐️ Has Anyone’s BM Been Shut Down From Partner Shared Ad Account? ⭐️ https://www.facebook.com/groups/adleaks/permalink/598202544337931/ Long story short here, make sure that you add yourself to clients ad accounts as a partner and do not add your profile to their BM directly or you could face the same penalty as them . ⭐️ How Do You Structure Audiences in Youtube Ads? ⭐️ https://www.facebook.com/groups/adleaks/permalink/598881097603409/ Devan asked: When running YT Ads is it best to use multiple ad sets for each audience or break it out 1 ad set per campaign? Jonathan White and Brat Vukovich both agree that doing one audience per campaign is best . ⭐️ Firing FB Events on Click? ⭐️ https://www.facebook.com/groups/adleaks/permalink/599253584232827/ Great post that shows you how to use javascript to make an OnClick event so you can fire FB events when someone clicks a button or link on your site . ⭐️ Anyone Running CBD on Google Ads? ⭐️ https://www.facebook.com/groups/adleaks/permalink/599269844231201/ 📷️ Answer by Steven Black “ Run the ads to a quiz page and then give them the link after the quiz based on being a qualified lead. If you are talking adwords, then use a peripheral KW and set the quiz up in a way that talks about symptoms that CBD might fix without mentioning CBD. I would also include questions about their feelings on homeopathic treatments. Get them through that and give them the CBD page link on the back side. You'll also have their email this way where you can further nurture them. This all keeps you away from google's radar and you can "advertise" for CBD. Additionally, by using peripheral KWs, you are further up the funnel which means they do require a bit of nurturing but the CPCs and CPAs are also WAY less expensive than product targeted KWs. outgrow.co is a quiz builder I've used that works well for this sort of thing.” . ⭐️ What Factor Do You Think Makes a Company “Established”? ⭐️ https://www.facebook.com/groups/adleaks/permalink/599479897543529/ What makes a company “Established”? Is it time? Revenue? Board of directors? Etc? Great answer here by Chandler Welling This is actually a really good question, and it’s tough to answer in short.
Brand equity (or respect/reputation). This is somewhat encompassing of many things.
If you can survive long enough to build brand equity, you’re likely past the startup stage and can say you’re established. Having brand equity means that you’ve impacted a market enough for the market to recognize you as a respected player in the game.
It means you can shutoff your ads for a day or two and still have sales flowing in. A lot of people can’t do this. . . . ⭐️ How Do You Check if a Product is Patented? ⭐️ https://www.facebook.com/groups/adleaks/permalink/600535547437964/ 📷️ Answer in Comments by Damien Defranco (Very Detailed) Too long to cover here but definitely a great read for a number of reasons . . ⭐️ Best Practices for Contests? ⭐️ https://www.facebook.com/groups/adleaks/permalink/602055510619301/ 📷️ Answer by Van Oakes “That’s all we do is contest. But we do it a little bit different. Every 1 dollar spent is 1 entry to win. The more you spend the better your chances are to win. There is some red tape and hoops that you have to jump through but I’m willing to beat the quality of my traffic is just as good as any other traffic and my LTV will blow most e-commerce apparel brands out of the water.“ . ⭐️ Hiding ALL Comments for Moderation Purposes? ⭐️ https://www.facebook.com/groups/adleaks/permalink/602456033912582/ Not a great idea, people call you out for it but it can be a good temporary fix for certain situations . ⭐️ How Do You Handle Creative Fatigue? ⭐️ https://www.facebook.com/groups/adleaks/permalink/599707154187470/ Great post here with a lot of great answers. Personally I would recommend constantly trying new creatives. If you saw the post from Maxwell Finn a week or two ago about tracking political ads he showed the level of testing the various campaigns are doing and its incredible and Ive seen generally the more you test the better but there is also something to be said about over-testing. You don’t want to spread your budget too thin . . Thanks for tuning in to AdLeaks Episode 4, this is your host Tim Burd You stay classy AdLeakers!
1 on 1 with Chase Dimond. Chase is CEO and founder of boundless labs and is known for owning and running GaryVaynerchuck.com . With a primary focus on email marketing and CBD, he is crushing it in the space.
🎥 ADLEAKSTV EPISODE 3 🎥 (January 9th - January 16th) Thanks Dino Panopoulos Thank everyone for watching and being part of the community Reminder: Check out the units section for over 500 videos, tutorials, how to's and much more! Follow us on IG and YouTube! If you aren’t an adleaks member already sign up at https://joinadleaks.com to get access to all 500+ units, our amazing deals and so much more!
⭐️ AdLeaks TV: Episode 1! ⭐️ 🔥🔥🔥 This is the Week in Review in Video Format. HIGHLY recommend you watch if you haven't already https://www.facebook.com/groups/adleaks/permalink/596115347879984/ ⭐️ AdLeaks TV: Episode 2! ⭐️ 🔥🔥🔥 https://www.facebook.com/groups/adleaks/learning_content/?filter=564111311096962&post=601525974005588 . . ⭐️ Tim Burd’s Last Australia Mastermind ⭐️ https://www.facebook.com/groups/adleaks/permalink/597405431084309/ . . . 🗞 INDUSTRY NEWS 🗞 ⭐️ FB Testing Tiered Comments ⭐️ By Alex Stiehl https://www.facebook.com/groups/adleaks/permalink/592263634931822/ Tiered comments finally!! . ⭐️ Reddit Pixel Updates ⭐️ Shared by Nicholas Harvey https://www.facebook.com/groups/adleaks/permalink/595294297962089/ Reddit Pixel updates: * More accurate * Track 8 event types * Now supports 1st party cookies * Certified for Google Tag Manager * Smarter optimizations . ⭐️ Upcoming Facebook Webinar on AI and Machine Learning ⭐️ Shared by Mikie Barkemeyer https://www.facebook.com/groups/adleaks/permalink/595303281294524/ In October, Facebook hosted an event called AI in Action, which brought together agencies and FB product experts to talk about how artificial intelligence and machine learning-driven systems maximize efficiency and outcomes. Now you can get the same content virtually in an upcoming webinar! You can expect to hear more about: The levers of liquidity across placement, audience, budget, and creative Tips on improving your signal health, including advanced matching Case studies that highlight how brands and agencies are seeing success using AI-driven systems FB’s commerce vision and roadmap, and how you can embrace the opportunity it presents Hurry and sign up the event is January 29 at 930am . ⭐️ Facebook Gamification for Agencies ⭐️ By Depesh Mandalia https://www.facebook.com/groups/adleaks/permalink/596117311213121/ If you're a Facebook Marketing Partner you'll be rewarded with ad credit for growing your Business Manager ad spend! ========= "In order to unlock advertiser promotional offers, your Business Manager's qualified spend should grow more than 5% quarter over quarter The opt-in window for promotional offers will begin in April 2020 for qualifying partners Starting in April 2020, qualifying advertisers of qualifying Premium agencies earn coupons as evaluated by Amount Spent (feed and Stories placements). The coupon amount will be calculated as 20% of the amount spent (feed and Stories placements) and have a max. limit of USD 10,000 per quarter, per ad account." . ⭐️ CBO Mandatory Launch Potentially Being Pushed to March ⭐️ By David David O'Connell https://www.facebook.com/groups/adleaks/permalink/596238291201023/ Rumors from reps say the February push for CBO will be moved back to March instead! 📷:) . . . 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ SEO On Fire Part 2 - Keywords ⭐️ (26 mins) By Marty Marion https://www.facebook.com/groups/adleaks/permalink/593524361472416/ Part 2 in the series, So much in this video but watch this if you want to learn all about the role keywords play in SEO, all about search queries, the google ads auction, competition, short vs long keywords and so much more, thanks Marty! . ⭐️ GA Setup and Channel Grouping - Part 1 ⭐️ (9 mins) By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/593848701439982/ I have seen a lot of questions in the group lately related to google analytics and attribution. So, Justin filmed a quick video on how to setup analytics and more importantly build out your channel grouping in preparation for traffic. This will prep the stage for Google Attribution, how to keep your google channel groupings clean and how to leverage custom segments and reporting within analytics. . ⭐️ Google Ads for Ecommerce in 2020 ⭐️ (9 mins) By Vincent Beima https://www.facebook.com/groups/adleaks/permalink/595051784653007/ if you've followed the trends of 2018/2019 there are some things that will likely play out in 2020. The "great migration" from facebook advertisers to the Google Ads platform for example. Or why smart marketers and brands WON'T rely only on googles smart bidding strategies to grow businesses. Why marketers NEED to look at much more than just ROAS Vincents predictions for Google Ads in 2020 Thanks Vincent, loved the video! . ⭐️ You Can Learn a Lot From Political FB Ads! ⭐️ (19 mins) By Maxwell Finn https://www.facebook.com/groups/adleaks/permalink/595441784614007/ Theres a ton you can learn from Political FB Ads Of course, not all the candidates are doing it right, in fact many of them are doing it wrong but in every major election there has typically been major marketing innovations that happen Bloomberg got into the race and spent almost $1m in one day on Facebook ads after hiring the ex Facebook CMO Max shows us how to see how much has been spent, how many ads they are actively running and so much more . ⭐️ FB Making Updates to Custom Audience Lists ⭐️ (10 mins) By Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/595553947936124/ Rob Leathern Director of Product at Facebook dropped a bombshell on those of us that use custom audience lists. They're making some big changes that will let people both opt out of your custom audience lists as well as OPT IN to exclusionary lists. This is a big change and is rolling out quick. I run through both Facebook's announcement, Rob's personal clarification on Twitter, and finally talk through a few scenarios where this may be problematic. . . . . ⭐️ How & Why to Store Email and Phone Data in Manychat System Field ⭐️ (6 mins) By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/597654841059368/ Great walk through over the shoulder video that makes this complicated process look super easy and with SMS ability coming to ManyChat soon you definitely want to start grabbing phone numbers! Great share! . ⭐️ How to Target Your Friends List ⭐️ (2 mins) By Marius du Preez https://www.facebook.com/groups/adleaks/permalink/597417274416458/ LOVED THIS! It’s only 2minutes, I don’t want to give away this stupidly simple “Why didn’t I think of that?” Method so watch the video! This allows you to target people from your personal friends list on Facebook ads! . . . 📝 TEXT EDUCATIONAL POSTS 📝 ⭐️ [EMAIL] Drive 5x More Revenue Per Recipient with 3 List Segmentation Ideas ⭐️ By Joshua Chin https://www.facebook.com/groups/adleaks/permalink/592258004932385/ Great video on how and why to segment your email lists that will dramatically improve your bottom line. Things like: -Customers who opened X number of their emails within the last 30 days -Segments based on which products or product types they have viewed, added to cart or purchased -Price sensitivity - Segment customers that bought during your sale and only during your sale as these customers are highly price sensitive -Segment by customer lifetime value to increase it even more with “VIP” discounts and special promotions just for them . ⭐️ PSA: Never Be Directly Added to a Client’s Page via Admin ⭐️ By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/592509051573947/ Do NOT have the client add you as an admin on the page directly or you risk losing your page and advertising access Justin learned this the hard way after a month of time, lawyers, federal court, contacting congress, $37k in fees and tons of money in most sales. So, make sure your business manager is added as a partner to the clients business manager when getting access to their page. . ⭐️ How Account Standing Actually Works (from an FB Rep) ⭐️ By Reuben Scheckter https://www.facebook.com/groups/adleaks/permalink/594570184701167/ This is direct from Reubens rep in Singapore - 🟢GREEN In great standing and you will get much faster ad approvals. 🟡YELLOW Average standing but has been prone to the odd disapproval here or there. Keep out of trouble for a while to get back in to good standing, this will have slower approval times. 🔴RED You now have THREE STRIKES until you receive an ad account ban. Will be triggered by a lot of disapprovals in a short time window which is surprisingly easy to do. For the BIG spenders out there with reps you can actually ask your rep to make a case to the policy team and they are able to flick your account back in to good standing with the flick of a switch . Also reminder and this is something I have been saying for years but it bears repeating, When you get random ads disapproved that have been running for ages it is due to the policy updates they make every 6 months. They will retrospectively start banning ads. Important to delete ads you are not using. . . ⭐️ Crushing 7.51x ROAS Using the Trip Consideration Feature on Ecom ⭐️ By Scott Seward https://www.facebook.com/groups/adleaks/permalink/597253101099542/ Great great post on how Scott and his team took on a Travel Luggage brand as a client and went from 2.5X ROAS to 7.5XROAS simply by turning the Trip Consideration feature on!! Absolutely amazing and a very insightful post/case study. Really enjoyed reading this Scott thank you for sharing! ⭐️ TikTok Influencer Strategy for Increased Sales ⭐️ By Jordan Stevenson https://www.facebook.com/groups/adleaks/permalink/595794471245405/ If you don’t read this post immediately you are really missing out Basically Jordan found and describes a way to leverage influencer marketing on TikTok for a TINY FRACTION of the price it costs anywhere else to 5X sales for his brand This is seriously brilliant and something you should be doing yesterday! Thanks for the amazing share Jordan . . Thats it for Episode 3 everyone You stay classy AdLeakers!
🎥 AdLeaksTV Episode 2 🎥 (January 2nd - January 9th)
🏡 HOUSEKEEPING 🏡 ⭐️ Winners of the December Contest ⭐️ https://www.facebook.com/groups/adleaks/permalink/588940531930799/ 1st Place: Nicholas Harvey - 🎟 Ticket to one of Tim Burd's Masterminds or Retreat of choice. 2nd Place: Dan Waldrop - 5 months of free AdLeaks Platinum 3rd Place: Ken Marcin Nowak - AdLeaks Swag Box 📦 . ⭐️ Attention: Advertisers Spending 1M+ Per Month ⭐️ https://www.facebook.com/groups/adleaks/permalink/589319715226214/ Going to start a round table - please contact Justin Brenner if you are spending over 1M a month . . . 🧠 FRIENDLY REMINDER 🧠 ⭐️ Set Up 2FA On Your Account ⭐️ By Zevi Heuberger https://www.facebook.com/groups/adleaks/permalink/585530482271804/ PSA: Update your profile mobile number + add 2FA + Trusted Friends otherwise if something happens you could be screwed . 🗞 INDUSTRY NEWS 🗞 ⭐️ CBO Update!!! ⭐️ Shared by Scott Seward https://www.facebook.com/groups/adleaks/permalink/591036598387859/ Q: What makes an ad account eligible for the February 2020 migration? A: Ad accounts will be eligible for the February 2020 migration as long as they are not using the API as their primary creation interface or incompatible features with CBO. Q: What features are incompatible with CBO? A: Currently, the following features are incompatible with CBO: · Mixed optimization goals with lowest cost bidding · Over 70 ad sets within a campaign · Evergreen campaigns (created 1+ year ago with no end date) Q: If my client is migrated to CBO in February, what will happen with their existing campaigns that use ad set level budgets? A: If advertisers have existing campaigns using ad set level budgets, those campaigns will continue to run as is after the migration. However, advertisers will have limited edit functionality for those campaigns. Q: Do we anticipate other migrations after February 2020? A: Yes, there will be some ad accounts that will not be eligible for the February 2020 migration if they are using incompatible features or the API as the primary creation interface. We expect to have all accounts using CBO exclusively by 2021.
. ⭐️ [ARTICLE] Cambridge Analytica Leak “Shows Global Manipulation if Out of Control” ⭐️ Shared by Nicholas Harvey Exposes manipulation similar to the UK and US going on in over 68 countries around the world and all signs point to things getting worse not better. They also exposed a bunch of ways Cambridge Analytica has set up networks of shell companies to funnel “dark money” into political campaigns - very interesting read! . ⭐️ FB Annual Report 2019: The State of Disruption ⭐️ Shared by Tabish Bhimani https://www.facebook.com/groups/adleaks/permalink/590047005153485/ Convenience takes the cake - Time is money 59% of people sometimes choose convenience over a lower price $213B is lost or deferred annually from friction 84% of people won’t shop with a brand anymore after just one bad experience Screen size is mattering less and less and younger generations migrate towards smartphones and tablets and further away from traditional TV Mission level marketing is increasingly important and forms deeper bonds with your customers BUILD A COMMUNITY AROUND YOUR BRAND Machine learning is getting more and more prevalent and important - just focus your marketing team more on other things like better creatives, better client management etc etc Creatives: Tell mobile first stories Fight for every second of viewer time Recent studies show it takes only 400ms for a consumers brand to form an imprint about your ad, positive or negative and they have an emotional response in the time it takes for one heart beat Facebook recommends video and static together in one campaign for best performance . ⭐️ [ARTICLE] IBM Launches “Advertising Accelerator” With Watson⭐️ Shared by Josh Graham https://www.facebook.com/groups/adleaks/permalink/590581531766699/ Watson, IBM’s AI is coming to Advertising management with the Advertising Accelerator Basically its more personalized, more targeted etc. It did not list where these ads would be seen. I would assume it would plug in to display inventory but we shall see! . ⭐️ Manychat Launching SMS and Email Channels with Full Support ⭐️ Shared by Rutger Thole https://www.facebook.com/groups/adleaks/permalink/590727705085415/ Very cool! Manychat is going over to a full stop SMS and Email automation platform so you won’t be forced to use only Facebook messenger anymore! I can’t wait for these changes personally and look forward to checking it out! . . . 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ SEO On Fire (Part 1) - The Basics ⭐️ (27 mins) By Marty Marion https://www.facebook.com/groups/adleaks/permalink/586115962213256/ Great video about a half hour long all about SEO, too much to cover in AdLeaksTV but definitely a great watch if you want to up your SEO game! . ⭐️ YouTube Conversion Tags ⭐️ (14 mins) By Nicholas Ayers https://www.facebook.com/groups/adleaks/permalink/586201335538052/ You can use conversion tags now with YouTube ads Conversion tags are like standard pixel events basically This is one thing that helps you scale! We look forward to more from Nicholas Ayers on YouTube ads! . ⭐️ Creative Ad Ideas for 2020 Inspiration ⭐️ (19 mins) By Jeff Minnichbach https://www.facebook.com/groups/adleaks/permalink/588810428610476/ Great post about all the major Ad Styles Jeff has seen be very successful Disclaimer: He used MVMT as an example because he loves the brand, not because he did those creatives Ad Style #1 – Scrolling Product Ad (1:55) The idea was to have a large model photo on the left, some small scrolling thumbnails in the middle, and text on the right. Ad Style #2 – Animated Book/E-Book Ad (3:51) This is a great way to show any kind of book/e-book in a creative way. Much more appealing and attention-grabbing than just showing a static image of a book. Ad Style #3 – Product Highlights Ad (5:16) This was made from a static lifestyle photo, but we added animated dashed lines outlining the seams of the jeans and use animated lines and text to highlight features. Ad Style #4 – Custom Video Holder (6:50) This was mostly a graphic-based ad and we created a video holder where brands could run an actual video ad inside of the placeholder and also have products slowly scrolling & changing across the footer. Ad Style #5 – Animated Popup Style Ad (8:48) This was a video I did for a national conference for the A&E Flip This House stars to drive sales for their seminars. I call this an animated popup style ad where we layered the video in Photoshop and have all the different elements popping up in sequence. Ad Style #6 – Cinemagraph (10:18) On this was we actually removed the ocean from the book and replaced it with actual video footage of moving water. It matched almost perfectly. These cinemagraph style ads are great for grabbing attention and I am pretty sure there are still many apps out there than can make these. Ad Style #7 – Rotating Speakers Ad (11:45) If you are hosting/participating in any kind of upcoming events, here’s a great way to show off the speakers in a single asset to avoid needing all sorts of images of carousel ads to do so. We used After Effects to make the speakers rotate around with the appropriate names changing & appearing too. Ad Style #8 – Animated Book/E-Book Ad (Advanced) (12:50) Just like the #2 Ad Style except way more advanced. There are some After Effects templates out there these can be done through and are a great way to show off any kind of multi-page document or physical book. Ad Style #9 – Rotating Product Ad (14:30) If you can take photos of different angles of your product, you can make these. We stitched together a ton of photos from TRUECar and then put them all together to make a 360-degree spinning video ad for their Employee Buying Program through Sam’s Club. Ad Style #10 – Video Ad from Static Photos (16:05) Jeff is still a huge believer in making animated style videos for products or services that only have photos and no video footage. You don’t need high end videos just to make a video ad and this example will show you how we took photographs and added in our own moving pieces to bring more “life” to it and give the illusion of video. Thanks Jeff for the awesome share! ⭐️ How to Use a Messenger Bot to Segment Subscribers ⭐️ (13 mins) By Rutger Thole https://www.facebook.com/groups/adleaks/permalink/590304331794419/ In this video, Rutger walks you through the exact steps on how you can use a messenger bot to segment subscribers. This flow is built to be "bulletproof" and to incentive subscribers to give us more information. Based on this info you are able to create micro-segments that we can use to create highly relevant micro-campaigns that target these subscribers with ads, SMS, email and messenger. Great video I highly recommend you check it out! ⭐️ Multi-Country Catalogs ⭐️ (6 mins) By Gil David https://www.facebook.com/groups/adleaks/permalink/591515215006664/ Great post by Gil David about how to make multi country catalogs Facebook released this functionality not long ago and in a nutshell, it means you can display ads from one single product catalog in whatever currency or language best suits the users seeing your ads (without having to pay extra for dedicated apps to try and accomplish a similar thing or have 10 different catalogs set up for each individual country). This means you can combine all data under one catalog which should, in theory, also improve the quality of any audiences you generate from that catalog 🚀 👉 It's also now Facebook's recommended catalog setup for anyone advertising globally. How do you do this? Create secondary 'override' feeds that will override either the currency, language (or both) of your main product feed Upload them as secondary feeds to your catalog Debug and check it's all good to go Serve better, more customized DPA to your audiences across the globe 🔥 Great video walkthrough Gil thank you! . 📝 TEXT EDUCATIONAL POSTS 📝 ⭐️ How I Use Facebook to Create a Lifestyle Business! ⭐️ By Kevin Porter https://www.facebook.com/groups/adleaks/permalink/587595278731991/ Kevin saw a post saying “"I want to spend more time watching Netflix and chilling" and loved it! Most of us get into this business to have a higher quality life and spend more time with family and loved ones and for many of us, myself included, this hasn’t always been the outcome 1) Apply Paretos 20/80! You've probably heard it loads of times... "20% of what you do, accounts to 80% of your result!" -Hire someone to do the easier tasks like email lists, building our creatives, upping tests, etc so you can focus on scaling Automate your scale .Test a lot of creatives, when you hit desired CPA start scaling Kevin usually starts with 2 campaigns with 5 ad sets with all big audiences and all different audiences, then he begins duping and scaling out to new audiences and new bid strategies Set up your automated rules using revealbot! For details on these I recommend you check out my video in the units on automation rules I always use Try to make as much as you can recurring - Im a big believer of this as well and Kevin even does it with his digital course! Scale! Don’t overcomplicate it! (I personally recommend shotgun for scaling big, there’s a video on this in the units also!) ⭐️ Easily View and Download a Complete Export of Where Your Ads Appeared ⭐️ By Saharsh Mittal https://www.facebook.com/groups/adleaks/permalink/589104261914426/ Did you know 💡 You can easily view and download a complete export of where your Facebook ads appeared including impressions? The list covers Audience Network and Pages that published articles or videos your ads appeared in. Use this list to check relevance and quality and block certain publishers that don't align with your brand. . ⭐️ Adding a Sticky Link to Your Site ⭐️ By Ken Marcin Nowak https://www.facebook.com/groups/adleaks/permalink/590139358477583/ We have all heard of sticky buttons that stay on the bottom of the screen as you scroll, Ken suggests doing a non obtrusive sticky “link” at the bottom, really cool idea! . ⭐️ Google Responsive Search Ads Overview ⭐️ By David Sharpe https://www.facebook.com/groups/adleaks/permalink/590343881790464/ Great post by one of our partners AdZooma about google responsive search ads or RSAs They are basically like dynamic creatives where you can do multiple headlines, texts etc and Google rotates them and “learns” what works best for you At Adzooma, when they beta tested RSAs they saw an increase in CTR and conversion rate. In effect, responsive search ads share similarities with split testing and dynamic ads If you have no clue what Adzooma is, in a nutshell, they’re an online advertising management platform. Using our technology, you can easily find smarter ways to optimise your Google, Facebook and Microsoft ads. They are a great platform and an official AdLeaks partner so I highly recommend you give them a try! There is a special deal for AdLeakers also for 25% off for life!! Thanks David!! . ⭐️ $416K at a 6.5X Return in 60 Days ⭐️ By Christiaan Vermeulen https://www.facebook.com/groups/adleaks/permalink/591171701707682/ Really great post by Christiaan here He covers: How to use new collections and new item launches How to use sales and flash sales to boost your overall sales and profitability How to use ‘signalling’ as part of your overall strategy to boost sales The idea behind selling collections instead of products Besides that he covers some Facebook-specific points: How to positively influence your CPM The creative testing system we use to find winning products and creative fast What creatives we saw work best and what we focused on The way we setup our warm audiences and retargeting for extra boosts in sales The CBO structure we used to achieve these results and some tricks Definitely recommend you guys read this post, link above the video, its very informative and actionable! . . ❓ GENERAL QUESTIONS ❓ . ⭐️ How Can I Make Sure Only 1 Purchase Pixel Fires Per User? ⭐️ https://www.facebook.com/groups/adleaks/permalink/586012042223648/ ⭐️ Does Dropshipping Still Work? ⭐️ https://www.facebook.com/groups/adleaks/permalink/588609198630599/ . ⭐️ Favorite Way to Manage Multiple Languages on a Shopify Site? ⭐️ https://www.facebook.com/groups/adleaks/permalink/588980535260132/ 🏆 Top Recommendation: Weglot . ⭐️ Clickfunnels for An Ecom Store? ⭐️ https://www.facebook.com/groups/adleaks/permalink/589428865215299/ . ⭐️ (THREAD) How Do You Handle a Campaign That Tanks for 3 Days? ⭐️ https://www.facebook.com/groups/adleaks/permalink/590589131765939/ First I examine metrics like CTR, CPC, conversion rate etc to determine why the ROAS dropped. Then usually: Dupe creatives step one. Step two new creatives Step three new targeting or landing page . . . This has been episode 2 of AdLeaksTV, this is your host Tim Burd. You stay classy AdLeakers!
Welcome to....
AdLeaksTV episode 1
Where I cover the week in review by the amazing Dino Panopoulos in video format. Let me know your comments below 🙂
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This episode covers content from AdLeaks Platinum from Dec 29 - Jan 2 only!
Posts discussed in this episode: 🗞 INDUSTRY NEWS 🗞 ⭐️ FB Potential Explanation for the “Unusual Activity” Logouts Recently ⭐️ Shared by Ken Marcin Nowak https://www.facebook.com/groups/adleaks/permalink/581753542649498/ 📹 VIDEO EDUCATIONAL POSTS 📹 ⭐️ Combatting “Too Much Text” in Ads ⭐️ (13 mins) by Jeff Minnichbach https://www.facebook.com/groups/adleaks/permalink/582172759274243/ . ⭐️ Quick and Easy Data Gif Maker ⭐️ (5 mins) by Gil David https://www.facebook.com/groups/adleaks/permalink/582367899254729/ . ⭐️ Interactive Content Funnels ⭐️ (8 mins) by Maxwell Finn https://www.facebook.com/groups/adleaks/permalink/583600942464758/ . ⭐️ Going Viral with Quuu Promote ⭐️ (5 mins) by Jeromy Sonne https://www.facebook.com/groups/adleaks/permalink/585274542297398/ 📝 TEXT EDUCATIONAL POSTS 📝 ⭐️ You Can Leave FB Customer Feedback Without Actually Purchasing ⭐️ By Justin Brenner https://www.facebook.com/groups/adleaks/permalink/584627179028801/ . ⭐️ Ads Comment Moderation - Best Practice ⭐️ By Andrew Ramsey https://www.facebook.com/groups/adleaks/permalink/585246278966891/ . ⭐️ The State of Facebook Advertising - 2019 Recap, 2020 Vision ⭐️ By Chandler Welling https://www.facebook.com/groups/adleaks/permalink/585257118965807/ . ❓ GENERAL QUESTIONS ❓ ⭐️ LINKEDIN Getting Captchas and Blocks from Linkedin Automation ⭐️ https://www.facebook.com/groups/adleaks/permalink/581862702638582/ ✏️ Solution by Eddy Realegeno: “Remove all connection request sent Clear all logins (Option inside of LinkedIn) Wait 48 hours” . ⭐️ Advice for Partnering with an Investor? ⭐️ https://www.facebook.com/groups/adleaks/permalink/582191712605681/ ✏️ Answer by Colin McGuire “Yes, I’ve done equity deals and sold many Ecom businesses over the last 8 years. First, you need to calculate your valuation. If you have a strong brand, the valuation will be tough because there is no direct value of the brand. Remember, just like a house, your businesses value is only what someone will pay for it. Once you know what your businesses valuation is, offer equity points based on it. I would recommend you working with them on an investment schedule. If there’s anything I’ve learned from taking money from investors (even highly successful ones), it’s that you should let them into your business slowly. If they want to invest $150k, do 3 rounds of $50k with 3 months in between each investment. You’ll know in the first 3 months if they are good partners and if you want the rest of their money. If not, tell them you don’t need the rest and then buy them out down the line while it’s still a small chunk of money. Let me know if you have any specific questions. You didn’t ask any direct questions in your post. Happy to help.” . ⭐️ How Do You Go About Paying Media Buyers? ⭐️ https://www.facebook.com/groups/adleaks/permalink/583079405850245/ ✏️ Answer by Nick Shackelford “ Agree with Nii. 60-90k base. Depending on how your contracts are with client could be the final hoop to jump through. You want to bonus on increased spend above the clients success metric. We bonus it on a quarterly basis so that it limits the potential of ups and downs month. We bonus out a negotiated % of billable based on successful scaled spend above success metric. It will change client to client and generally falls between .5% - 3% of spend” . ⭐️ How Do You Run Ads as a Livestream? ⭐️ https://www.facebook.com/groups/adleaks/permalink/583917312433121/ . ⭐️ AMAZON Looking to Scale Amazon Product in Narrow Niche? ⭐️ https://www.facebook.com/groups/adleaks/permalink/584112315746954/ ✏️ Extensive Answer by Steven Black . ⭐️ Worldwide Targeting for Social Issue Ads? ⭐️ https://www.facebook.com/groups/adleaks/permalink/584980725660113/ . ⭐️ Shouldn’t the View and Click Attributions Add Up to the Purchase Total? ⭐️ https://www.facebook.com/groups/adleaks/permalink/585418965616289/ ✏️ Answer by Depesh Mandalia “No it does not work like that. default is set in your BM at account level, usually 28dc, 1dv so those numbers for total are correct (add the 28d click col to 1dv col) then the 28d view includes 7d view sales which includes 1dv sales so the 'deltas' are what you look for in between the numbers”
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