Pretty Powerful with JennySue Makeup: Recent Episodes
Jennifer Duvall
Jennifer Duvall from the beauty blog JennySue Makeup shares female focused interview style conversations with other entrepreneurs. She dives into a variety of topics from blogging, social media, building a small business, motherhood and of course - beauty tips. As you listen, you will hear how the sum of all those things can come together to be - Pretty Powerful.
Located in Athens, Georgia, Jennifer is a wife, mom and small business owner who is passionate about helping people achieve their goals of starting their own small business. She and her guests share honest conversations with how they turned their passions into business opportunities. As a makeup artist and beauty blogger, Jennifer aims to elevate the beauty game of her clients and social media followers with attainable beauty tips and tricks and product advice.
Sharing three unique ways to use your bronzer that you might not have thought of before. These tricks can all benefit your eyes, cheek bones and slim your neck. I also have a brand new YouTube video about this very topic. You can go subscribe and watch here: https://youtube.com/jennysuemakeup
Other bronzer products mentioned in this podcast:
Scott Barnes #64 Brush: https://bit.ly/2EGuMMo
Kevyn Aucoin Eyeshadow Brush: https://bit.ly/2Gj3Mn1
Makeup Revolution Bronzer: https://bit.ly/2xhGA4r
Milani Silky Matte Bronzer: https://bit.ly/3gKYOf9
Benefit Hoola Bronzer: https://bit.ly/39vg05j
My Social Media and Blog:
INSTAGRAM: https://www.instagram.com/jennysuemakeup
PINTEREST: https://pinterest.com/jennysuemakeup
FACEBOOK: https://facebook.com/jennysuemakeup
BLOG: https://jennysuemakeup.com
Yes, your makeup has an expiration date. In this short #TryThisTuesday episode I share what types of makeup expires the quickest and how to implement this easy, but necessary Sharpie marker trick to your makeup collection.
Follow me on Instagram: https://instagrram.com/jennysuemakeup
Subscribe to my YouTube: https://youtube.com/jennysuemakeup
Affordable and effective - these 5 drugstore beauty products embody both! I have researched this subject so many times and have come up with a short list of 5 popular drugstore products that well known celebrity makeup artists use on themselves and their clients. And if they deem these budget friendly products worthy of red carpet events, then they’re good enough for everyday me!
Watch my New YouTube video that goes along with this episode:
My Instagram: https://instagram.com/jennysuemakeup
My Blog: https://jennysuemakeup.com
Products: Pixi Beauty Glow Tonic, $14 https://bit.ly/3eA7YeD
Milani Baked Blush, $8 https://bit.ly/2F97wmL
Maybelline Instant Age Rewind Concealer, $10 https://bit.ly/2AaSwCU
L’Oreal Voluminous Carbon Black mascara, $9 https://bit.ly/2PTyuEa
L’Oreal Rouge signature lightweight matte lip stain, $11 https://bit.ly/2XxsTbC
Pretty Powerful Product of the Day: Eucerin Anti-wrinkle face cream: https://rstyle.me/cz-n/egmrr6brqe
Follow me on Instagram: https://instagram.com/jennysuemakeup
"Eyebrows. The only thing you can get in shape without exercising!” You guessed it, today I’m sharing one major eyebrow hack that will guarantee you can draw on your best eyebrow shape!
Welcome to my themed Tuesday episodes, "TRY THIS TUESDAY" that I will be repeating throughout Season 2. Each Tuesday I’ll bring you one thing you should try out - might be a new beauty product, beauty solution or trick, exercise, or even a new Instagram account or podcast. It’s a grab bag but it’ll be fun and something to look forward to every Tuesday.
Morphe Micro Brow Pencil >> https://bit.ly/3gtQ1hU
"Beauty with a Benefit Kit For Meals On Wheels Atlanta" Blog post: https://www.jennysuemakeup.com/2020/08/beauty-with-a-benefit-kit-for-meals-on-wheels-atlanta.html
Wired Magazine Feature: https://www.wired.com/story/rise-of-virtual-makeup-classes-blushington
I am sharing are 5 simple beauty solutions you can do to make your eyes look less tired! These are some stressful times and sometimes that stress can show on our faces. But no fear, these are super simple tricks that when used all together, have a major rested eyes impact!
Links to shop all of the products mentioned in my video are listed below.
My YouTube video that I mention in the podcast:
My SEQUIN MASK from the YouTube Thumbnail and the one you see at the end of the video: https://bit.ly/2DHVcNT
COLLAGEN EYE MASKS: https://bit.ly/3aowxd6
ESSENCE NUDE EYELINER: https://bit.ly/30QRpGD
MY FAVORITE EYELASH CURLER: https://bit.ly/2W1BaCp
HOURGLASS CONCEALER: https://bit.ly/2UsTYvL
PALLADIO EYE PALETTE >> https://www.palladiobeauty.com/products/the-ultimate_pro_shadow_palette-35_count_eyeshadow_collection?variant=29638348275746¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gclid=EAIaIQobChMI7ZPJkt-Y6wIVWtyGCh3ieA_qEAQYAyABEgJAXfD_BwE
Season 2 of Pretty Powerful with JennySue Makeup kicks off with a short, but light episode. I share what's been going on and how I've come up with a new revenue stream. I had to pivot because of the shutdown and it's been amazing. I'll link the information for my new Virtual Makeup Lessons below here. Also, I share my top 5 Instagram quote posts that hopefully will help bring a smile to your face today.
Follow me on Instagram and say hi: https://instagram.com/jennysuemakeup
Interested in a Virtual Makeup Lesson? Read all about how they work: https://www.jennysuemakeup.com/2020/04/why-a-virtual-makeup-lesson-might-be-exactly-what-you-need-right-now.html
In this informative episode, I had the chance to interview graphic designer and brand strategist AnnaKate Auten who created Rhema Design Co. three years ago. Her belief is that brand design should be powerful enough to speak on its own which she explains requires a lot of purpose and strategy in its creation.
Subscribe to my Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/pretty-powerful-with-jennysue-makeup/id1456402715
Or on Spotify: https://open.spotify.com/show/3UAH7Lqyl3CdEBmfxZfHwq
Episode notes: I spoke with AnnaKate via a Zoom conversation for this episode due to our current state of social distancing. I was able to ask her about what type of creative process she goes through when starting with a new client from the ground up. She talks on why she left a big corporate firm in order to focus on smaller business clients, common branding mistakes, and what she likes most about brand creation.
Rhema Design Co:
Website https://rhemadesign.co/about
Instagram https://www.instagram.com/rhemadesignco/?hl=en
Pinterest https://www.pinterest.com/rhemadesignco/boards
AnnaKate's fav beauty products we discussed:
ELF Wow Brow Gel: https://bit.ly/2K6WQb8
Almay Lip Vibes lipstick in "Be Strong: https://bit.ly/3eovyLh
COSRX BHA liquid: https://bit.ly/3cnWv05
My Pretty Powerful Product: Jergens Natural Glow Wet Skin Moisturizer https://bit.ly/2XzGnEp
In this episode, Beth Hughes, a true southern belle and boss lady, shares how a dark place in her life was just the nudge she needed to start her soy candle company, Little Light Co, and let her little light shine!
For most of her adult life she had been working in corporate America but first tried her hand at soap making on the side which ultimately failed. Not letting that failed attempt get her down, she then channeled her true love of always wanting candles around her, to lead her into figuring out how to make her own non-toxic soy based candles.
Episode notes:
Beth gives us a look into why she believes that branding is so important when starting your own company, why she scaled her candles down to just 7 signature scents, why she’ll never use florals or foods in her candles, and how making $30,000 in just one year by doing candle making on the side encouraged her to take the leap into going full time into Little Light Co.
Beth’s social links ;
Website : http://www.littlelightco.com/about
Instagram :
https://www.instagram.com/littlelightco/
Facebook :
https://www.facebook.com/littlelightcandleco/?ref=hl
Her favorite beauty products :
Braggs Apple Cider Vinegar
http://bit.ly/3ddb3kf
Derma Roller
http://bit.ly/2IW7Asx
Orgaid Organic Sheet Face Masks
http://bit.ly/3dbBWFb
The goal of Marvella’s artwork is always to capture the attention of a specific audience by creating the balance of information and illustration with clean and vibrant chalk art. She shares her favorite and least favorite types of images to draw, what tools she prefers, why marketing her work is still one of the hardest things about being an artist, and what her future goals are for taking on chalk art as a career.
Marvella’s social links & website:
https://www.marvellachalks.com
https://www.instagram.com/marvellachalks
https://www.facebook.com/marvellachalks
Her beauty product faves (mentioned in the episode):
Burt’s Bees Daily moisturizer :
http://bit.ly/30EbSMX
Burt’s Bees Goodness Glows foundation :
http://bit.ly/2RdDple
Maybelline Brow Precise Volumizer:
http://bit.ly/2TIS3D4
My Pretty Powerful Product
Isle of Paradise self tanning drops:
http://bit.ly/2mKkbqG
As a struggling young musician, Jaclyn had no budget to pay someone else to create her logo or website to promote her music. So she figured out how to do it on her own, which ultimately led her to realize not only did she have a passion for music, but also a passion for creative branding.
Follow me on Instagram:
https://instagram.com/jennysuemakeup
Jaclyn’s websites & social links:
https://jaclynsteele.com
https://steeleinternational.co
https://www.instagram.com/jaclynsteele
https://www.instagram.com/steeleinternational
Youtube :
https://www.youtube.com/user/OfficialJaclynSteele
The “Expense of Compassion” blog post :
https://jaclynsteeleinternational.com/the-expense-of-compassion
Pretty Powerful products :
Lawless Eyeshadow Palette :
http://bit.ly/2MqRYhX
Lanolips The Original :
http://bit.ly/2MyZGqu
Josie Maran Argan Oil Daily Tinted Moisturizer :
http://bit.ly/33lW2XD
My Pretty Powerful product :
It Cosmetics Heavenly complexion perfection brush :
http://bit.ly/2OCPgIP
Alexa gives her tips on how she is making it in the world of interior design and what it takes as a mom who literally runs her business right out of her own home. She dives into her personal design opinions such as what colors she will and will NOT use in design. Also what she encourages her clients to splurge on and what they can save on when it comes to where to spend their money decorating their homes.
Alexa’s Links
http://www.alexastevensonid.com
Instagram :
https://www.instagram.com/alexastevenson
Alexa’s favorite products:
- L’Oreal Infallible Pro Glow foundation: http://bit.ly/2oCaVpw
- EltaMD SPF sunscreen: http://bit.ly/2nWrX1m
- Neogen Dermalogy Bio Peel Pads: http://bit.ly/2nY8e1h
Pretty Powerful Product of the day :
Dr. Dennis Gross Alpha Beta daily peel pads:
http://bit.ly/2n3BROt
In this part two of two, we dive more into what it takes to run a successful online and brick and mortar business, the ins and outs, ups and downs, and why she thinks you should not be afraid to go ALL IN when starting your own business. Dara also gives her thoughts on the secret sauce behind how her store continues to thrive in such a difficult space such as retail. Hint, it’s NOT the things sold in the store.
Epiphany Athens social links :
https://www.epiphanyathens.com
https://www.instagram.com/epiphanyathens
https://www.facebook.com/epiphanyathens
Charities :
Heart For Orphans
http://www.heartfororphans.com
Mercy Heath Center
https://mercyhealthcenter.net
Kupendwa Ministries
https://www.kupendwaministries.org
International Justice Mission
https://www.ijm.org
Chosen For Life
http://chosenforlifeministries.org
Downtown Ministries
https://downtownministries.org/home
Dara’s favorite products :
Crack Hair Product
http://bit.ly/2ywNHTG
Laura Mercier Secret Brightening powder
http://bit.ly/2MvZUjv
Ambre Essence perfume oil
https://shop.ambreblends.com/collections/ambre-essence/products/ambre-pure-essence-oil-30ml-bottle
My Pretty Powerful Product of the day :
Glossier Cloud Paint
http://bit.ly/31bUZsd
In this part one of two, Dara dives into heartfelt topics such as adoption abroad and the moment she met her daughter for the first time in an orphanage in the Ukraine. This is one of the life moments that would soon be part of the foundation for figuring out the business model and mission for her store. You’ll get to know Dara’s fascinating backstory that took her from getting her masters degree, to becoming a missionary, and ultimately creating a retail store whose main goal is to give back with each sale made.
Be on the lookout for Part 2.
Epiphany Athens:
https://www.epiphanyathens.com/
https://www.instagram.com/epiphanyathens
https://www.facebook.com/epiphanyathens
JennySue Makeup:
https://jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
One of the easiest ways to awaken your eyes is to use mascara and it’s pretty much dummy proof - that’s why most of us use it! After a recent Instagram post I put up sharing my top 3 favorite mascaras of 2019, the response I got was overwhelming with other women putting in their two cents of which mascara was their go-to and whether or not they agreed with my picks! I share them all with you today on this episode so you can make an easier decision on your next Target run which tube to buy!
JennySue Makeup On Instagram :
https://www.instagram.com/jennysuemakeup
My Website:
https://jennysuemakeup.com
Mascara links + sources :
it Cosmetics Superhero:
http://bit.ly/2xs5vP4
L’Oreal Lash Paradise:
http://bit.ly/2SLNyIv
Cover Girl Lash Blast Volume:
http://bit.ly/2TYaBQJ
Thrive Causemetics:
https://thrivecausemetics.com/products/liquid-lash-extensions-mascara
Clinique High Impact:
http://bit.ly/2YpqfD0
Benefit They’re Real:
http://bit.ly/2YrdNTe
Benefit Roller Lash:
http://bit.ly/2YweJpE
Christian Louboutin Lash Amplifying Lacquer:
http://bit.ly/2RNFxz7
One of the best ways to relieve stress on wedding day or for any large event, is to hire a wedding planner. Whitney and her teammate Ashley explain how being action oriented, compassionate, and thoughtful are keys to being successful in this business.
Whitewood Events Links :
http://www.whitewoodevents.com
https://www.instagram.com/whitewoodevents
https://www.facebook.com/whitewoodevents
Whitney’s favorite products :
Batiste dry shampoo:
http://bit.ly/2X34EmB
Naturopathica Oat Cleansing Facial Polish:
http://bit.ly/2XaMwHj
Naturopathica Argan + Peptide wrinkle cream:
http://bit.ly/2X7bRC03
L’oreal Unlimited Mascara:
http://bit.ly/2X5tFxd
My Pretty Powerful Product of the day :
L’Oreal True Match Lumi Glotion:
http://bit.ly/2VppD1V
My Links:
https://jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
Video production and podcasts are a big deal in the world we live in right now and Scott is tapped into it all. He shares insight on how people can easily create their own videos for their small business in order to tell their story and what mistakes he sees all too often in the world of video.
Scott’s Links:
https://jawavifilms.com
https://instagram.com/jawavifilms
https://twitter.com/jawavifilms
https://youtube.com/c/jawavifilms
Scott’s Travel Video (mentioned in the episode):
https://youtu.be/8x1_4uiGieo
Scott’s Podcast Links:
Waitin’ Since Last Saturday Podcast
https://podcasts.apple.com/us/podcast/waitin-since-last-saturday-a-georgia-football-podcast/id1028924703
https://wslspodcast.com
https://instagram.com/wslspodcast
https://twitter.com/wslspodcast
My Pretty Powerful product of the day :
It Cosmetics Confidence In a Gel Lotion >> http://bit.ly/2WUVskd
When it comes to skincare, it is well known that preventive measures you commit to as early as your 20’s will greatly impact the health and appearance of your skin into your 30’s, 40’s—and beyond!
Cindy and I talk about what ingredients and habits you should be using to fight the signs of aging even long before you begin seeing your first wrinkles! She clears up the differences between so many of the various ingredients available out there to make it easier to figure out what you should be using on your own skin.
So get ready to make a list of all the new things you’re going to want to start trying on your face!
Cindy's Links:
https://www.instagram.com/cindytheskinguru
https://www.themoorecenter.com
Jennifer's Social Media Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Pretty Powerful Product links and suggestions :
Jergens cherry almond lotion
http://bit.ly/2VGcwud
Jane Iredale powder
http://bit.ly/2VFnn7L
OPI “Lincoln Park After Dark” nail polish
http://bit.ly/2VFJnQ0
My pretty powerful product of the day :
Paula’s Choice skin perfecting BHA Liquid
http://bit.ly/2EPLVQ2
Today I am flying solo on the podcast and It’s a short but informative one where I am focusing on one popular topic of conversation - what order you should apply your makeup products in?? Now I always say that there are no hard and fast rules in makeup. Do and wear what you like!! However, I do have a specific order in which I apply makeup that I rarely stray from and it always gives a great end result without wasting products.
I start at the beginning with tidbits on skincare and how to layer them, all the way through eyeshadow shades, right down to the very last product you can finish with that makes a lasting difference in your makeup longevity!
Jennifer's Social Media Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Pretty Powerful Product links and suggestions :
My favorite eyelash curler:
Shiseido http://bit.ly/2J1Tzum
My favorite skin primer:
Too Faced Cosmetics http://bit.ly/2J1SWB0
My favorite makeup setting spray:
NYX Matte spray http://bit.ly/2IQrg2O
Denise earned her undergraduate + masters degrees from Illinois State University and her PHD from University of Georgia, where she has been now for the past 23 years. She admits that she loves learning and always has.
Denise has won multiple awards in education that we didn’t cover on the podcast like the Richard B. Russell Award for Excellence in Undergraduate Teaching from UGA, which is the highest early career teaching honor! I really enjoyed hearing her positive perspective on what it takes to be in the teaching field. Plus, we dive into a little bit of beauty and why she decided to quit fighting her gray hair and decided to embrace it early on in her 40’s!
Denise's Links:
https://coe.uga.edu/directory/people/dspangle
https://www.facebook.com/uga.coe/
https://twitter.com/ugaCOE
https://www.instagram.com/ugacoe
Jennifer's Links:
Jennifer's Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Denise’s products suggestions :
It Cosmetics Bye Bye Pores Finishing powder :
http://bit.ly/2KQPVGu
Maybelline Super Stay matte lip ink:
http://bit.ly/2KRoaxn
Natural Culina rose face oil:
https://www.naturaculina.com/shop/rose-face-oil/
Jennifer's Pretty Powerful product of the day:
L’Oreal Paris True Red lipstick
http://bit.ly/2KMDn2z
Heidi Hensley is proof that you can build a successful and personal branded art business AND still find time to be a very present wife and mom to 6 children!
She opened up with me on this episode about how she went from college basketball star who suffered a significant injury, to graduating with an architectural design major, to randomly finding her current whimsical style of artwork that would ultimately be her career path.
She also discusses a few of the problems artists like herself face and how she overcomes them.
I must say this is a fun and insightful episode. You don’t have to be an artist to appreciate it. Heidi’s insights are important to anyone who is on the road to finding a way to make their love for art (or really any hobby) into a thriving business.
So get ready to learn all about the power of art, on Episode #4 of Pretty Powerful.
Heidi's Links:
http://www.heidihensleyart.com
https://www.instagram.com/heidihensleyart/
https://www.facebook.com/heidi.hensleyart
Heidi's Etsy shop :
http://bit.ly/2UuFvzM
Jennifer's Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Jennifer’s Pretty powerful product of the day:
NYX Wonder Pencil
http://bit.ly/2Usg9CG
Katie Jacobs is a wife, mom of 2 boys, and owns a well loved clothing boutique in the heart of downtown Athens called Cheeky Peach. She is a graduate from the University of Georgia with a degree in magazine and photo journalism.
After an unfortunate experience with a photography business right out of college, she turned to selling jewelry wholesale. This newfound passion for accessories and fashion turned out to be one of the experiences that helped her launch her own boutique and turn it into the successful store it is today. She dives into how she did it while having two small children, the importance of authenticity in business, and what it’s like working with your spouse.
In a world of fast fashion and online shopping being so prevalent , Katie has managed to build a loyal client base and a thriving boutique business.
Katie's Links:
https://shopcheekypeach.com
https://www.instagram.com/cheekypeach/?hl=en
https://www.facebook.com/cheekypeach/?rf=680141272033523
Jennifer Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Katie’s products suggestions :
High Beam Liquid Highlighter by Benefit
http://bit.ly/2utwicr
Bare Minerals Matte liquid lip color in “Swag”
http://bit.ly/2uqIMSa
Ulta Peach Pop Blush Palette
http://bit.ly/2USdMGd
My Pretty Powerful Product Of The Day :
Cover Girl Lash Blast Volume mascara
http://bit.ly/2TYaBQJ
I sit down with classic style blogger, Beth Jalili of the popular blog, Style At A Certain Age. In a social media and blogging world that seems saturated with twenty-something entrepreneurs, Beth didn’t even START her blogging career, until 50-something.
Beth is a wife, mom of 3 grown boys, and is a world traveler. Her leap into social media and blogging happened after her book agent (yes, she’s also a writer!) suggested she start some social media accounts as a way to advertise her book. She had no idea what she was getting into, didn’t even read blogs at the time, but because of her midwestern “GET IT DONE” roots and background, she jumped in with both feet and figured it out along the way.
The blog success wasn’t immediate and came with years of hard work which Beth discusses with me on this episode along with some of her social media tips. She now has worked with big brands like Christopher + Banks, Ann Taylor, JC Penney, and just recently landed a gig as an on air guest host personality with the popular shopping network HSN. Beth always had a passion for shopping for clothes and styling them, and her husband Mack joked with her recently that her “passion project” has finally paid off!
Beth Links:
https://www.styleatacertainage.com/
https://www.instagram.com/styleatacertainage/
https://www.facebook.com/styleatacertainage
https://twitter.com/bethdjalali
https://www.youtube.com/channel/UCGcVJdjxZsQlOFqkU06P47w/
Jennifer Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Beth’s products :
Biossance Squalene + Vitamin C Rose Oil
http://bit.ly/2U3l8cA
Urban Decay Subversion eyelash primer
http://bit.ly/2JoCOvi
Nars “Orgasm” blush
http://bit.ly/2U0wCOa
My Pretty Powerful Product Of The Day:
It Cosmetics Illuminating CC cream
http://bit.ly/2JqHXmH
In my first episode for the Pretty Powerful podcast, I interview owner of TransFit Athens, Caroline Ward. She is a University of Georgia graduate and two-time NCAA gymnastics champion and has a passion for fitness.
You'll hear, in this episode Caroline's top 3 power foods, how she manages to wake up at 4:45AM including her makeup must haves, and how exercise brought her out from postpartum depression.
Plus, at the end I share my "Pretty Powerful" makeup product of the day.
Caroline Links:
https://www.transfitathens.com
https://instgram.com/transfitathens
https://facebook.com/transfitathens
Jennifer Links:
https://www.jennysuemakeup.com
https://instagram.com/jennysuemakeup
https://facebook.com/jennysuemakeup
https://twitter.com/jennysuemakeup
https://pinterest.com/jennysuemakeup
Product Links:
Burt's Bees Tinted Lip Balm:
http://bit.ly/2W26f7W
Maybelline Instant Age Rewind Concealer:
http://bit.ly/2RBYXG1
L'Oréal Voluminous Mascara:
http://bit.ly/2DZdtC6