TAM – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief: Recent Episodes
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In This Episode The Truth About Marketing just released the 164th and final episode. single slow drop tear Hold me. Actually, the reason is pretty cool – let me explain… Resources Download this episode Visit our new home P.S. Be sure to download the free Copy Chief App (It’s free for iOS and Android) … Ep 164: Farewell (Last Truth About Marketing Episode) Read More »
In This Episode I’m fortunate to live in a town, and share a favorite coffee shop, with Roy Peter Clark. If you don’t know, Roy Peter Clark is “America’s Writing Coach”. Best-selling author of Writing Tools (which you can listen to on iTunes for free) and several other ingestible deep dives into our … Ep 163: The incredible 6-word writing reframe (with Roy Peter Clark) Read More »
In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura … Ep 162: Laura Belgray – The email style that out-converts every other guru in your space Read More »
In This Episode In the episode with Frank Kern, he said that he didn’t actually make it in business until he figured out how to convert cold traffic into paying customers. Because that’s when you can literally turn on the “sales spigot” and produce revenue. This week, my guest Keith Krance will share … Ep 161: Keith Krance – How To Convert (and Keep Converting) On Facebook Read More »
In This Episode The irony of succeeding as a freelancer is that you need relationships. (That’s why Copy Chief’s motto is “Nobody Writes Alone.”) You need support from other freelancers who feel your struggles. You need experienced Pros (who have been where you are) to help you reach the next level. That’s why I’m … Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock) Read More »
In This Episode How many of us buy courses and never complete more than 10% of it? Well, that’s the exact problem Marisa Murgatroyd set out to solve. We’ve all bought courses and programs that sit on our hard drive untouched. So when I met Marisa, I was very impressed by the amount of care … Ep 159: Marisa Murgatroyd – Hooking Your Customers Into Transforming Their Lives Read More »
In This Episode When Clayton Makepeace called to ask if he could attend Copy Chief Live to meet new copywriters it took me all of a second to say, “Uh, yeah!” and only 2 more to say, “And you know what would be cool…” John Carlton and Clayton Makepeace have both enjoyed 30+ year … Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace Read More »
In This Episode I bet you’ve heard of the Pareto principle before… known as the 80/20 rule. The concept is simple: 80% of your results come from 20% of the activities you do. The surprising part of this principle is how many levels deep it can go… And I quote: “By the 3rd or … Ep 157: Perry Marshall – Fix This Mistake When Using The 80/20 In Your Business Read More »
In This Episode I don’t blame you for questioning whether Ryan Levesque is an actual machine. In 3 years he’s taken his ASK Method process for customizing your copy and marketing to dizzying heights. His company was recently ranked #462 on the Inc. 500 list of Fastest Growing Companies in America and named the … Ep 156: How Ryan Levesque is Revolutionizing Direct Response Marketing – Again Read More »
In This Episode What do you think sets a pro copywriter apart from a good copywriter? It’s your ability to make your reader FEEL something using your words. When you write copy, you want your ideal buyer to say, “Where do I buy this right now?”… Or, “I feel like you were speaking directly … Ep 155: Tepsii – The “Dynamic Avatar Method” For Writing High-Converting Copy Read More »
In This Episode This man needs no introduction. Bond Halbert is the son of the great Gary Halbert, a man who left a giant thumbprint on the direct response industry… If Gary’s name doesn’t sound familiar, he probably the copywriter you started studying when you were starting out. In fact, Gary Halbert was one … Ep 154: Bond Halbert – Copy Secrets From A Legend In Direct Response Read More »
In This Episode As I was scrolling through my newsfeed, I saw my friend Ron Douglas post 10 things most people don’t know about him… I’ll share the first three: 1) My parents met in a heroin rehab clinic in Harlem, NY in 1973. 2) My dad was a drug dealer as well as … Ep 153: Ron Douglas – How To Get Rich “Stealing” Recipes Read More »
In This Episode What makes the difference between an ordinary story and a powerful story? (For starters, they don’t make the 5 mistakes in this upcoming episode 🙂 The real answer is Emotion, and knowing which parts of the story to use for the biggest impact on the reader. Remember, if your readers don’t … Ep 152: Michael Hauge – 5 Mistakes of Ordinary Storytellers Read More »
In This Episode “I’m going to eat my face now.” That subject line, “I’m going to eat my face now” is the 12th most popular (by open rate) in Laura’s list of her top 33. (You can get a link to them all in the show notes) My favorite interviews are the ones with … Ep 151: Laura Belgray – How To Steal Attention With Strange Copy (Then Keep It With Good Writing) Read More »
In This Episode The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Today, I’ve got Bushra Azhar on the show. When she came into the world of direct response and copywriting, she was already a high-level corporate consultant … Ep 150: Bushra Azhar – The Reverse Sign Up Method For Building A List of Buyers Read More »
In This Episode Jon Stoltzfus is currently the most in-demand copywriter in the industry. He’s an engineer who loves his work and makes a very comfortable living. He’s also a damn good copywriter. He’s been creating super strong controls in his part-time. He’s about to make the leap into full time copywriting, because when … Ep 149: Jon Stoltzfus – The Most In-Demand Copywriter On The Planet Right Now Read More »
In This Episode Just hung up the call with Justin Brooke from adskills.com. He’s the most sought-after traffic guy in the game right now. Also one of the best teachers about how to convert on cold traffic, which is the HOLY GRAIL of any marketing business. We went deep into the psychology of winning … Ep 148: Justin Brooke – How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys Read More »
In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. … Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status Read More »
In This Episode If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s one metric that you can track right now to get started working less and earning more… My guest James Schramko can show you how in this latest episode … Ep 146: James Schramko – How To Work Less And Earn More Read More »
In This Episode What does it take to break Agora’s single-day record for sales? Not just by a little, either. We’re talking old record: $5 million, and you kick out a TWELVE MILLION DOLLAR DAY. The answer surprised me and I think it will surprise you, too. Especially considering the cut-throat nature of … Ep 145: Aaron DeHoog – The Invisible Force Behind A 12MM Sales Day Read More »
In This Episode If you love “copy”, you’re gonna dig this interview with Carline Anglade-Cole. For those who aren’t familiar with this A-List writer, Carline is one of the best direct response copywriters of all time. She’s legendary in the health publication business. Her credits include a slew of controls for publishers like Healthy … Ep 144: Carline Anglade-Cole – Sex, Drugs and Writing Controls Read More »
In This Episode “YouTube is the place where the world goes to watch a video. Right now, the standard experience is we press play… and a completely irrelevant ad pops up on your screen.” Tom said during our interview. “The secret to effective YouTube advertising is giving your viewer a great experience… so they … Ep 143: Tom Breeze – How To Capture YouTube Viewers Before They “Skip” Your Ad Read More »
In This Episode Most businesses make the mistake of handing the marketing reigns over to technology. And they chase the latest and greatest “shiny tools” thinking it’ll move their profit needle. Reality is, this is one of the biggest sales killers in your business… and the fastest way to burn your budget without boosting … Ep 142: Andrew Lermsider – 5 Easy Fixes That Instantly Boost Revenue on Your Website Read More »
In This Episode “I was doing a hot seat at a mastermind group to figure out what niche to write for as a copywriter. And someone goes: ‘Why don’t you write 100 headlines a day for 100 days?'” Justin said during our interview. “Truth is… I was too dumb at the time to say … Ep 141: Justin Blackman – What Justin Learned Writing 100 Headlines A Day (For 100 Days) Read More »
In This Episode Reality is, copywriting IS research. Any veteran copywriter will tell you they spend more than half a project’s time just on research. It’s where you’ll stumble upon all the juicy hooks, BIG ideas, and bold angles you need for a successful promo. So it’s no surprise top writers make research a … [TAM] Ep 140: Elin Marie – Elin’s Ten Step Control-Beating Copy Process Read More »
In This Episode “The reason people wanna become freelancers is we’re rebels, man. We’re outcasts… we don’t really fit into a regular job structure.” We’re doing something new this episode. There’s no guest! It’s a “one-sided” conversation plucked out of a previous interview I did about freelancing. As you already know, the freelancer’s journey … [TAM] Ep 139: My Best Advice For Freelancers Read More »
In This Episode “For the longest time… it was always about the copy. But things are changing.” Erik said during our interview. “Right now, 65% of people are visual learners. So you’ve gotta start paying attention to that stuff. Most businesses completely overlook that.” My guest today is design specialist Erik Stafford. Erik helps … Ep 138: Erik Stafford – Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message Read More »
In This Episode Believe it or not, within seconds of hearing you speak… your prospects form lasting impressions about YOU and your business based on the sound of your voice. Your spoken image is a BIG part of your brand. This is why some of the best marketers and salespeople hone their rapport-building voice. … Ep 137: Susan Berkley – Sharpen Your “Spoken Image” With The Industry’s Top Voice Coach Read More »
In This Episode “What’s really special about this is that there is NO model,” Hollis said during our interview. “All the stuff we’ve done before in direct response follows someone’s system or formula. It always felt too systematic.” Former rafting guide turned Baby Bath Water Institute co-founder Hollis Carter joins me on the show. … Ep 136: Hollis Carter – From Rafting Guide To Top Level Biz Consultant Read More »
In This Episode We’re only a week away from our first ever Copy Chief Live event. On top of some of the most prolific copywriters sharing the secrets behind their most successful campaigns… … we’ve also got top-of-the-heap marketers gracing the stage and sharing insider tactics that’ll multiply your sales faster than you ever … Ep 135: Marketing Masters Highlights with John Carlton, Todd Brown and Joe Schriefer Read More »
In This Episode We’re doing something a little different for this week’s episode. As you may know, our first ever Copy Chief Live event is just around the corner. And we’ve got some of the most accomplished and respected copywriters and marketers in the game taking the podium… … and sharing insider secrets and … Ep 134: Copywriting Legends Highlights with Henry Bingaman, Marcella Allison and Parris Lampropoulos Read More »
In This Episode “Copywriting isn’t exactly a writing gig…” John said to me during our interview. “Once you start thinking of it as just ‘writing ads’… you risk writing stuff that sounds good… but isn’t persuasive.” Former $15/hour article writer turned prolific copywriter John Forde joins me on the show today. John is one … Ep 133: John Forde – Great Leads and Learning From Losers With Agora’s Top Freelancer Read More »
In This Episode “This isn’t about burning bras and marching on Washington. This is about empowering more women to step up and share their knowledge and experience with the world.” Marcella said during our interview. “If you want more women on the stage, don’t wait for a man to ask you to speak… build … Ep 132: Marcella Allison – Why Women Need to Band Together in a Testosterone-Fueled Business World Read More »
In This Episode Today, If you want to grab someone’s attention… it’s no longer enough to just tell a compelling story. You’ve also got to get specific. Most stories fall flat because we’re afraid of diving deep and getting specific in our tales. Reality is, that’s exactly what you must do to tap into … Ep 131: Marc Gutman – Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones Read More »
In This Episode “The most common problem with people giving marketing advice today is they’re focusing on offering a 12% lift in conversions here, or 16% there…” Mark said to me during our interview. “What I teach is that this is BS. You’re wasting your time trying to build your business with small increments … Ep 130: Mark Ford – Hard Lessons From The Most Interesting Man In Direct Response Read More »
In This Episode Here’s the thing: Overwhelm is the #1 business killer for even top entrepreneurs and marketers. There’s too much you CAN do at any point in time… … so it’s easy to fall prey to the “long to-do list” trap, and neglect the critical stuff that actually multiplies your income. So… how … Ep 129: Taylor Welch – The Business-Boosting Power Of Humor And Personality Read More »
In This Episode Reality is, search ranking remains one of the cheapest, most powerful ways to get organic traffic to your site. Most business owners and marketers make the mistake of splurging on websites with all the expensive bells and whistles… … and neglect the selling power of SEO. (90% plus of websites today … Ep128: Kris Reid – The Overlooked Selling Power Of Search Rankings Read More »
In This Episode Here’s the thing: today you can pass so much MORE emotion to your prospects using a short 1-min video, than a bunch of pictures and text… … and when you can show RESULTS quickly─with case studies and narration─you have the power to indoctrinate prospects into buyers, fast. So, how do you … Ep 127: Bedros Keuilian – The “Cockweed” Mindset For Rock-Solid Success Read More »
In This Episode “I wanted to wake up everyday excited to start my day, but everyone I worked with was just waiting for Friday to come…” Damian said to me during our interview. “I never wanted to be one of those people who say ‘oh well, life just flies by doesn’t it?…'” My guest … Ep 126: Damian Lanfranchi – The Secret To An Entrepreneurial Life That’ll Never Pass You By Read More »
In This Episode Here’s an indisputable truth… Honing your writing chops is the fastest way to set yourself apart in a crowded market. In fact, just by being a BETTER writer than your competition, you’ll leapfrog your rivals and build a loyal following faster than you imagined possible. So… how do you sharpen your … Ep 125: John Romaniello – Leapfrogging Your Competition With Superior Writing Chops Read More »
In This Episode The most important thing in marketing today is emotion. If you don’t stir enough emotion in your prospect, your message is as good as dead. One of the most powerful ways to hit the emotional hot buttons of your buyers is coming up with fresh, new, even dangerous ideas worth testing. … Ep 124: Joe Schriefer – How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter) Read More »
In This Episode Your audience craves transparency and authenticity more than ever. In fact, you’re more likely to hit your buyer’s emotional hot buttons shooting a real, raw video straight from your iPhone… … than splurging on a big budget production from some high-end agency. And the game is changing so fast, even political … Ep 123: Wesley Donehue – Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication Read More »
In This Episode What can you learn about storytelling from the guys that Hollywood stars (like Will Smith) rely on to help them get it right? Stupid question, I know. Thing about story is… It usually sounds better in our heads than it does in our reader’s head. So it’s easy to wander down … Ep 122: Michael Hauge – Story Secrets Of A Hollywood Script Doctor Read More »
In This Episode I remember it clearly… Sitting on my back porch, scrolling through emails on my mobile phone, when I saw Jon’s email. I get a lot of messages from people who want to be on this podcast. In this episode you’ll learn why I ignore most of them, and why Jon’s was … Ep 121: Jon Buchan – How To Reach Important People With Humor Read More »
In This Episode Here’s the reality: if the ONE thing distinguishing your business from the other guy is that “you’re better at it”… … it’s only a matter of time before you’re dead in the water, unless you quickly get hip to the single biggest profit multiplier for your business today. In fact—your sales … Ep 120: Todd Brown – The E5 Method for Marketing The Big Idea Read More »
In This Episode My guest today is social media specialist Anna Selby. She helps clients market their businesses and grow their audiences on social media. She has also worked with top-of-the-heap entrepreneur Gary Vaynerchuk. “I was like the Black Sheep Kanye West of Real Estate…” Anna said, laughing during our interview. “I had an … Ep 119: Anna Selby – The “Dream 50 Secret” To Conquering Social Read More »
In This Episode “We talk a lot about entering the conversation already going on in your prospect’s head… but what does that really mean?” Roy said during our interview. My guest today is top copywriter Roy Furr. He has written control-busting copy for the likes of Bill Bonner and Mark Ford at Agora. Roy … Ep 118: Roy Furr – The PAISA Framework For Writing Rock-Solid Financial Controls Read More »
In This Episode “I’ve never had a conversation quite like this before…” Perry said to me as we wrapped up the interview. “This was not the standard set of canned answers…” My guest today is a decorated veteran of internet marketing who has been in the game since 2003. Former engineer turned marketing consultant … Ep 117: Perry Marshall – The “Homer Simpson Trick” For Attracting Your Perfect Prospect Read More »
In This Episode “Marketers today rely too much on emotion…” Will said during our interview. “The competition for your prospect’s inbox is fierce… so you absolutely must give your customers a reason to stay with you.” My guest today is copywriter and email wizard Will Hoekenga. He helps clients multiply sales with his knack … Ep 116: Will Hoekenga – The 5 Deadliest Email Sins Read More »
In This Episode “‘If I do good work the world will find me’. That statement has never been more false…” Tim said during our interview. My guest today is Tim Castleman. Tim helps musicians monetize their art using his sales and marketing talents. His company is the official note providers for major marketing events … Ep 115: Tim Castleman – Take My Notes, Please Read More »
In This Episode “By 19… I went down from 360 pounds to 170, had more money than I knew what to do with, and everybody looked up to me…” Scott said during our interview. “By 21, I was $726,000 in debt… and using air miles to pay for food and gas…”. Financially ruined, drowning … Ep 114: Scott Oldford – What a short, strange trip it’s been Read More »
In This Episode “I’m addicted to murdering on stage… I want to hurt you,” Jim said in our interview. “Once I fell in love with doing this again and discovered my real mission, I became unstoppable.” My guest today is stand-up comedian Jim Breuer. He’s famous for co-starring with Dave Chappelle in “Half-Baked” and … Ep 113: Jim Breuer – How The Former SNL Star Revived His Career With Social Media Read More »
In This Episode “I posted my lettering work for two years and no one even bothered to look…” Sean said during our interview. Sean McCabe started out cleaning windows―almost getting himself killed in the process―and repairing computers to pay the bills. When he wasn’t working, he was completely immersed in his love for hand … Ep 112: Sean McCabe – The Truth About Monetizing Your Passion, Risk-free Read More »
In This Episode “I was going door-to-door trying to sell satellite dishes to the Amish… I sold a grand total of zero…” Terry told me during our interview. Introverted, stuck delivering pizzas for $8 an hour, and bombing hard in belly-to-belly sales… … Terry Dean turned it all around and is now flourishing in … Ep 111: Terry Dean – The Truth About The Selling Power Of List Indoctrination Read More »
In This Episode “I got hooked up to this brain machine… and the doctor said that in 75,000 sessions, he’d only ever seen one other person with brain waves like mine…” Jesse told me during our interview. Even though he’s been a personal mentor and close ally for years, I’m always on the edge … Ep 110: Jesse Elder – The Truth About Having Nothing To Prove And Nothing To Hide Read More »
In This Episode We’re going deep today. What if everything you’ve been told about “goal setting” is actually the source of your stress? In fact, what if your goals are actually wiping out your dreams (the ones you hold close but rarely talk about) one by one? So the more goals you achieve, the … Ep 109: Robert Gibson – The Truth About Giving Your Best Read More »
In This Episode Why would one of the most prolific and proven copywriters in the world spend a small fortune (and two years of his life) creating a “robot” that can write copy so human-like, “you’d never be able to tell the difference’? It’s probably not the reason you think. Jon Benson is the … Ep 108: Jon Benson – The Truth About Ethical Manipulation Read More »
In This Episode If you’re not hip to Ivan Misner and his incredible entrepreneur-connecting group called BNI, then buckle up for an inspiring ride. Get your head around these numbers… 7200 meetings worldwide 190,000 members $8.6 Billion in revenue via shared leads for members All in 2016! The secret? As Dr. Misner explains in … “Best Of” Episode 48: Ivan Misner – Billion Dollar Networking Read More »
In This Episode Kim Krauss Schwalm is the perfect follow-up to Clayton Makepeace’s copywriting masterclass. Kim is a top-level copywriter Brian Kurtz couldn’t hire fast enough to work for Boardroom… … where she became the first ever female copywriter to beat one of their controls (her first Boardroom project out-performed a 7-year Parris Lampropoulos … Ep 107: Kim Schwalm – Consistently Beating Control Ads Read More »
In This Episode Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. There aren’t many copywriters alive who can bring a whopping four decades of in-the-trenches experience to the table. So naturally, Makepeace is also one of the most … Ep 106: Clayton Makepeace – Selling on Emotion ($1.5 Billion Worth!) Read More »
In This Episode Imagine reading what your babysitter thought of you when you were 4-years-old. Would it foreshadow the persona you are now, or would you be shocked at what you read? James Schramko, founder of SuperFastBusiness.com, is known for taking entrepreneurs under his wing and showing them the amazing world of “wealthification“. As … Ep 105: James Schramko – “Reprogramming” Your Brain For Success Read More »
In This Episode “I’ve only done like three podcast interviews…” Frank told me just before rolled tape. I knew right then this would be extra juicy, and I wasn’t disappointed. If you’ve been around marketing for more than a hot minute, you know the legend of Frank Kern. He pioneered online video as we … Ep 104: Frank Kern – Becoming The “Rolling Stones Of Marketing” (Then Quitting The Band) Read More »
In This Episode Today you’re in for a treat. My guest is Marcella Allison and she’s the perfect guest to follow two epic episodes with Parris Lampropoulos. Why? Because she is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat … Ep 103: Marcella Allison – The Truth About Speaking Your Customer’s Language Read More »
In This Episode If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here. Can’t Miss Moments: 4:30 – Why most people … Ep 102: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 2 Read More »
In This Episode Parris Lampropoulos is universally regarded as one of the best living copywriters. He’s a face on Brian Kurtz “Mount Rushmore of Copywriters” for the record number of control ads and revenue generated at Boardroom. His list of winners is mind-boggling. Parris credits his incredible success solely on the bullets in his … Ep 101: Parris Lampropoulos – Next-Level Persuasive Copywriting Pt. 1 Read More »
In This Episode I wanted to do something special to celebrate the 100th episode of the Truth About Marketing podcast — I hope you like it. No interview today, but we’ve got some of our best coming up, including a 2-parter with copy legend Parris Lampropoulos that is a marketing course all on its … Ep 100 – The Truth About Your Voice Read More »
In This Episode A long overdue episode with the world’s most ripped off and respected copywriter alive, John Carlton. I’ve had the privilege of hosting a podcast with John called Psych Insights For Modern Marketers. It’s an amazing show that I describe as “hosting John’s brain”. Listeners of the show can’t get enough, and … Ep 99: John Carlton – The One Skill Every Copywriter Must Master Read More »
In This Episode Dan Kuschell grew up in Detroit’s inner city without any natural business skills. He knew his parents did the best they could with what they had, but after watching his dad get laid off from 9 different jobs, he became determined to control his own fate. Dan was gifted with athletic … Ep 98: Dan Kuschell – 1% Incremental Changes That Scale Your Profits Read More »
In This Episode NOTE: Sadly, one week after this episode published, Scott Haines suffered a stroke on Christmas day and did not recover. He passed away on January 11th 2017, surrounded by friends and family in Tulsa, OK. This was his last interview. Another exciting episode for Truth About Marketing with a copywriting great, … Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy Read More »
In This Episode My guest today is Jenny Thompson, a brilliant marketer and fierce proponent of higher conversions. Jenny started working as a marketing manager with Agora Inc. back in 1996, and within her first 3 years, she successfully tripled profits for the Oxford Club. Then she began a new career in New Market … Ep 96: Jenny Thompson – Using “Sticker Shock” To Double Your Sales Read More »
In This Episode Ron is an infomercial and digital direct marketing giant, credited with launching big brands like Silk’n Beauty®, Samsung North America®, and the viral GoPro® “Be a hero” campaign. To date, his work has generated over $4 billion in sales. Ron has an incredibly deep understanding of what makes a product sell. … Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods Read More »
In This Episode Proud to have my good friend (and repeat guest of TAM) Ryan Lee on today’s episode. I have to admit, I’m always blown away by the incredible amount of value Ryan delivers… If you don’t know Ryan, he’s the founder over at Freedym, where entrepreneurs learn how to build a lifestyle … Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time Read More »
In This Episode 4.49 – The exact time and day when your list is most open to your promotions during a launch… ignore this “perfect persuasion window” and watch the bulk of your sales slip through your fingers 5.48 – The “pee in your own pool” scarcity mistake that destroys your credibility and breaks the trust … Ep 93: Jack Born – Perfect Persuasion Windows Read More »
In This Episode Jamming out today with my man Eric Wong. Eric is a martial artist, fitness marketer, and an innovative, forward thinking marketer. He runs Power Dojo, where he teaches you how to improve your flexibility, strength, and power. Eric is a true marketer who is always testing and optimizing for results. In … Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead Read More »
In This Episode Charles Kirkland is co-founder of Media Buyers Association, a community of entrepreneurs who are focused on growth through quality, paid traffic. Charles, as you’ll soon discover, is passionate about helping and teaching people exactly how to make paid traffic convert. He’s an expert in recognizing patterns that most people don’t see … Ep 91: Charles Kirkland – Turning One Dollar Into Three Read More »
In This Episode We have a different kind of marketer come on the show today. Chad Mureta is head of App Empire, a place where people without coding experience can learn to make money in the App Store. Chad’s amazing and inspiring story of his journey into entrepreneurship is proof that you don’t need … Ep 90: Chad Mureta – Million Dollar App Ideas Read More »
In This Episode Today, I’m glad to have Joanna Wiebe with us. We’re going head first into freelancing to find out what makes freelancers successful (and what holds others back)… You may know Joanna as the woman behind CopyHackers.com. She’s a passionate copywriter who created this site to help copywriters and freelancers build their … Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most Read More »
In This Episode My guest today is Jon Morrow. Jon writes blog posts that get MILLIONS of visits. His readers hang on his every word… and he’ll be the first to tell you, none of that means a thing if you’re not attracting BUYERS to your blog. A little background on Jon… When Jon … Episode 88 – The Truth About Attracting Buyers To Your Website with Jon Morrow Read More »
In This Episode David Garfinkel is a living legend in copywriting. Also known as the “world’s best copywriting coach,” David works exclusively with seasoned copywriters and direct response companies. He’s the coach that modern day copywriters like Chris Haddad and Million Dollar Mike Morgan credit with their development. David also wrote two best-selling books … Ep 87: David Garfinkel – Brainstorming Great Hooks Read More »
In This Episode Another hot episode with the man who is credited with mailing over 1.8 billion pieces of direct mail during his time with Boardroom and Rodale. My guest today is Brian Kurtz, coming back for his third time on Truth About Marketing… and there’s a good reason for it. Brian is here … Ep 86: Brian Kurtz – The Legends Of Copywriting Read More »
In This Episode Great to have my friend (and a marketing superstar) Taylor Welch on today’s episode. He’s living proof of someone who went from hand-copying ads to landing his first client. He got his first experience in marketing working for his wife’s salon business, took off running with client work, and quit his … Ep 85: Taylor Welch- Making A Million Bucks By Becoming Scarce Read More »
In This Episode Ben Settle is a modern legend among copywriters … which is truly ironic as he hasn’t even taken a client in the last five years. That’s the power of his craft. His popular emails will either make you laugh or piss you off (maybe both). But one thing’s for sure, you … Ep 84: Ben Settle – Never Compromising Read More »
In This Episode Proud to bring on Ian Stanley to the seat today. At 26 years old, Ian’s career has been so explosive, it’s hard to say he’s still exclusively a copywriter anymore. Armed with a hilarious personality and savvy marketing skills, he’s known for creating hilarious parody videos about people in the Internet … Ep 83: Ian Stanley – Why People Laugh Read More »
In This Episode We’re proud to welcome back Dean Jackson, our first ever guest, as our first repeat guest at TAM. Dean’s philosophy and teachings about marketing have made him a true celebrity in the industry. He is friend and “speed dial” consultant to the business elite, including Tony Robbins, Peter Diamandis, Ariana Huffington and … Ep 82: Dean Jackson – Compelling, Not Convincing Read More »
In This Episode Nicky Roche is a bit of a rare bird. She’s got no less than 3 science degrees under her belt, plus 25 years of senior management experience at some of the biggest multinational corporations on the planet like Unilever and Coca-Cola. A transplant from her native South Africa to the beautiful … Ep 81: Nicky Roche – New Rules of Marketing in the 21st Century Read More »
In This Episode Before becoming a CEO, Julia Lundstrom hit rock bottom when she discovered the love of her life was on the FBI’s Most Wanted list. Things spiraled downhill from there. She drank heavily to cope with the pain. When that didn’t work, she resorted to workaholism. Ironically, Julia’s obsession with work finally … Ep 80: Julia Lundstrom – Dating The FBI’s Most Wanted Bank Robber Read More »
In This Episode Where were you when the internet started? Ben Hunt was just a lowly college student making a fortune off the new craze. He could build anything you wanted, from a website to a fancy 3D logo. Since then, Ben’s authored several books on web design, presented at conferences around the world, … Ep 79: Ben Hunt – Avoiding Tactical Marketing Hell Read More »
In This Episode My guest today is Sean D’Souza, a cartoonist turned marketer. Early in his career, Sean consulted businesses, but never saw his work implemented. While he continued to get paid to do nothing, the meaningless work made him wonder, “is this really how it’s supposed to be?” His answer led him to … Ep 78: Sean D’Souza – Taking 3 Month Vacations Read More »
In This Episode When was the last time you felt like you weren’t living up to your potential? For many of us, it was just this morning. When Jim Harshaw retired from his career as a NCAA wrestling champion, he struggled to transition back into the “real world.” He couldn’t shake the feeling that … Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail Read More »
In This Episode At 25, Will Hamilton turned down an opportunity to work inside the famous Beltway. His reason? So he could start a tennis website in his parent’s basement, using a brand name that sounds dangerously similar to an “adults only” site — Fuzzy Yellow Balls. Will started out creating videos to teach people … Ep 76: Will Hamilton – Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls” Read More »
In This Episode Doberman Dan’s never been the kind to follow the rules. He didn’t start his career in marketing but as a cop breaking up domestic disturbances. Desperate for a change, he launched his first company and handled all the copywriting himself because he couldn’t afford a copywriter…making him a rare marketer with … Ep 75: Doberman Dan – Stumbling Into Success Read More »
In This Episode Chelsea O’Brien is a secret weapon here at Copy Chief, and one the reasons we were able to build our community so fast. Her specialty is conversion optimization, or as Chelsea likes to call it, “the delicate art and science of making websites that get customers.” Since 2002, Chelsea has generated … Ep 74: Chelsea O’Brien – High Converting Landing Pages Read More »
In This Episode From the start, today’s episode took off so quickly, I hit the record button in the middle of our “warm up” conversation… My guest today is Michel Neray. He’s an all around storytelling expert, coach, consultant, and speaker. Yet he was frustrated with the lack of human connection at events he … Ep 73: Michel Neray – A Live Audience Read More »
In This Episode Before starting her popular website, A Series Of Adventures in August 2015 (and still going strong), Gail was “blindly” following other people’s rules… She got good grades, went to college, found a job, and continued checking off a list of accomplishments that didn’t matter to her. Gail opens up about … Ep 72: Gail Jessen – The Truth About Living Where The Story Takes You Read More »
In This Episode Have you heard of Dan Ferrari yet? If not, it’s only because he just exploded onto the scene faster than any other copywriter we know. (“Like Prince riding a pegasus!”) Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his … Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy Read More »
Grab your copy of the Perfect Day Formula here In This Episode If you don’t already know Craig Ballantyne, he’s a fitness trainer, business coach, and publisher of the popular newsletter Early to Rise. His mission is to transform the lives of 10 million people by teaching them how to build wealth, improve their … Ep 70: Craig Ballantyne – The Truth About Your Perfect Day Read More »
In This Episode Got a question for the Ask Man? Let me ask Ryan for you… HEY LISTENER: If you hear this before June 9th and want to ask Ryan a question, I’ll see him next week in Austin. We’ll be filming a Q&A session featuring your questions. If you’d like to be included … Ep 69: Ryan Levesque – The Truth About Specializing Read More »
In This Episode 0.10 – Freelancing SECRET! Visit this one site to become booked solid as a go-to authority instead of cold-calling tire-kicking prospects. 7.00 – How to exploit Will’s “Copy Hierarchy of Needs” to increase conversions without spending more on copy lessons and freelancers. 9.00 – The question every business MUST ask to … Ep 68: Will Hoekenga – The Truth About The Copywriting Hierarchy Of Needs Read More »
In This Episode 2.59 – Why Dave made an “educational” video teaching knock-off artists how to rip off his designs (and how the video’s 500,000 YouTube views became a viral marketing bonanza…) 6.35 – Turning near-tragedy into a bonding story – hear how an attempt on Dave’s life in Mexico turned into a killer … Ep 67: Dave Munson – Training Thieves To Steal Your Work Read More »
In This Episode 1:50 – John’s brutally honest about why you should NEVER start a podcast if you want to “sprint to success”. 4:40 – 93% of podcasts fail within their first month! (Why this is great news for you if you play your cards right.) 7:20 – The critical skill you need to succeed at … Ep 66: John Lee Dumas – 7 Figure Podcasting Read More »
In This Episode 06:20 Why Robert literally RAN out of a luxury hotel after experiencing a vision of Freddy Krueger… at a financial services event 07:35 “People don’t mind passion…” but most won’t stand for this type of person (this isn’t you, is it?) 12:32 Freelancer reality check: your guarantee is worthless to prospects … Ep 65: Robert Gibson – Showing Up Ready To Rock Read More »
In This Episode (1.35) The “Big-Lumpy-Red-Robot” technique you need to try BEFORE you reach out to any influencer you want to connect with (and how it won over Kevin in a second) (6.30) How a Marine Corps fighter jet pilot attracts a raving crowd of clients on day one without the expected lows of starting … Ep 64: Barry Moore – Working Backwards Read More »
In This Episode 2.53 – Alexi’s “one-two-punch of awesomeness” for creating life changing transformations. (She stumbled on to this gem after quitting the rock star life and becoming a bartender) 9.57 – The “Reese Witherspoon” incident that forced Alexi out of her television career and into sharing uplifting videos… and how it snowballed into a … Ep 63: Alexi Panos – Letting Go and Getting Raw Read More »
In This Episode 0.40: Mike pulls back the curtain on the breakthrough website that’s revolutionizing every smart copywriter’s game. (If you’re not taking advantage of this sweet opportunity, shame on you.) 5.15: The absolute worst crime someone can accuse you of, if you’re a copywriter or a comedian. (Avoid this or your reputation is toast.) … Ep 62: Mike Schauer – Swiping Copy Read More »
In This Episode (2:30) How to choose the fitting social media app without tediously testing every shiny new platform. (3:20) Tina’s first words out of the womb and how she consistently grows her audience – even with subpar copy. (5:00) The unusual VA task for creating new ideas. Kevin shares his technique to turn a … Ep 61: Tina Dietz – Walking Your Talk Read More »
In This Episode 1.24 The one thing you must do to engage in deep conversations about business…(Hint: It’s not just hitting up business savvy friends.) 2.56 Jon’s accidental discovery after interviewing his first 30 guests, how it grew his business, AND why applying this to your business could yield the same results… 5.50 Why Jon’s … Ep 60: Jon Nastor – Asking The Best Questions Read More »
In This Episode 00.35: Kevin introduces Elin, one of the elite few writers he recommends without hesitation, and how she accidentally invented a new way to write copy so it flows effortlessly from your fingertips like water. 2.05: “I feel like you picked me up and took me there!” Elin shares her secret to writing … Ep 59: Elin Marie – The Dreamweaver Sales Copy Formula Read More »
In This Episode 2.00 Why Billy never had a chance for a normal childhood with popular toys and bunk-bed slumber parties (and the shocking “gift” his Vietnam War veteran dad gave him when he was 4-yrs-old) 2.40 “The hidden bonus” of fitness. Why dedicated people show up to the gym to get ripped or lose … Ep 58: Billy Beck III – Delivering Big Read More »
Enjoy a “chief’s only” Blab we held all about how to create and monetize a quality podcast…
In This Episode 1.10 How David went from temp worker to A list copywriter and what he really thinks about his start at a Madison Avenue ad agency. (Did it help or nearly destroy his career?) 6.29 David’s sneaky shortcut to beating his own winning ads without rewriting the entire thing. (Just two small changes … Ep 57: David Deutsch – Problem/Solution Copywriting Read More »
In This Episode 1:35: The copywriting cardinal rule for all marketers (and why failing to heed it is costing you a big ol’ pile of money). 3:05: How Melanie discovered an obscure book that helped her build a “no fail” system for capturing the hearts and minds of only the perfect customers. 6:00: What thousands … Ep 56: Melanie Saladino – How To Write For The 9 Buyer Types Read More »
In This Episode [ 1:30 ] The counter-intuitive approach to business site design that rendered one of the world’s leading direct response copywriters speechless. (Yep, like a drooling simpleton staring up from the floor of the Sistine Chapel when he first laid eyes on it.) [ 1:55 ] Why Marie says she’s no genius (and … Ep 55: Marie Forleo – Glam and Gall Read More »
In This Episode Brian Kurtz joins Kevin to discuss the controversy around how freelance copywriters and business owners work together. Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. Companies want teams of full-timers … Ep 54: Brian Kurtz – Becoming A Million Dollar Copywriter Read More »
In This Episode 3:17: Rhonda reveals the secret superpower that gives her a 55% close rate in a room of strangers. 4:20: How Rhonda did 600 episodes of TV, and even became the first ever Life Coach in the world on a reality television show … without a single line of script to guide her. … Episode 53 – The Truth About Conquering Fear with Rhonda Britten Read More »
In This Episode 3.31 – Do you dream of turning your passion into a business? Sacha did. Then her passion fizzled and her business died… how answering this one question first, could have prevented a $30,000 passion business disaster 4.15 – When it’s ok to regroup and get a job after failing as an entrepreneur. … Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing with Read More »
In This Episode 0:55: April explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing). 3:55: How April traded in her journalism career for copywriting, and how sleuthing taught her to hook readers like fish and never let go. 5:30: The ugly brick wall that every … Ep 51: April Dykman – How To Use Better Proof In Your Copy Read More »
In This Episode 6:40 Why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake… 9:30 How to jump into a competitive market like health and fitness, AND get your competition to start promoting your products… 12:17 Three of Tyler’s most successful … Ep 50 – Tyler Bramlett: The Truth About Overcoming Disaster And Winning Big Read More »
In This Episode Kevin sets the record straight on when you should and shouldn’t discount your products and services. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or … Ep 49: How to Offer Discounts Without Devaluing Your Stuff Read More »
In This Episode 2:15 Ivan’s $8 Billion Success Story: how his 190,000 member networking group produced more shared revenue than a small European country in ONE YEAR. (Not a metaphor — this actually happened!) 3:05 Ivan’s secret to success: It’s not what you know, it’s how well you apply it. (This tiny tweak is all that separates … Ep 48: Ivan Misner – Billion Dollar Networking Read More »
In This Episode My fee for creating a sales campaign to launch a new product is $50,000. That number should sound crazy inside my head, but it doesn’t and I’ll explain why. First consider the journey… I dropped out of High School in the 11th grade. I was 16. I found my way onto a … Ep 47: How To Ask For $50,000 And Get It Read More »
In This Episode 2.43 – How Yuri’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create… 5.32 – Why Yuri’s blog titles so damn irresistible (Kevin exposes Yuri’s simple tactics to create insatiable curiosity)… 6.59 – The “A-Ha!” … Ep 46: Yuri Elkaim – Authentic Marketing Read More »
In This Episode Kevin reveals why “keeping it real” is a must in the new marketing landscape. The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Special thanks to all of you for making this show happen. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and … Ep 45: How To Stay Current in The Information Age Read More »
In This Episode 2:53 – Zach’s amazing journey from solo web designer, to grinding it out at a day job, and now finally living the live anywhere “Internet lifestyle” everyone talks about but rarely ever achieves… 4:31 – Clueless about what to do with your life? The advice Kevin gives to anyone under 30 (and … Ep 44: Zach Swinehart – Running Your Business While Traveling The World Read More »
In This Episode 1:56 – The one crucial thing missing from the world of marketing right now (and how Dan uses this to set himself apart from the rest) 3:45 – 18 flights, 42 meetings, and 4 seminars — why Dan spent one exhausting month touring the states (and how he will make it pay … Ep 43: The Truth About Dan Meredith Read More »
In This Episode 3:37 – “Ideal customer”? “Customer avatar”? Rubbish! Derek says neither exists – and he proves it with his $310 haircut 5:05 – How Derek’s high-end haircut went viral, made him richer … and attracted lots of customers (of both sexes!) 6:26 – Ultimate productivity hack: how Derek wows both his house list of marketers … Ep 42: The Truth About Derek Halpern Read More »
In This Episode 04:57 – What all copywriters must keep in mind when choosing a niche to write for (and one word that will murder the credibility of your copy) 06:46 – The single most costly mistake freelancers make when setting their rates (this can only lead to frustration, burnout, and regret) 09:53 – How … Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids) Read More »
In This Episode 03:30 – How a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events 06:56 – The surprise package Chad found on his doorstep that ultimately led to him quitting his job and going “all in” on a new business playing with … Ep 40: The Truth About Chad Collins Read More »
Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30] The one question your product’s … Ep 39: Ross O’Lochlainn – Write A Powerful USP Read More »
In This Episode [4:43] Why having a bunch of “half-built bridges” will tear away at your self-esteem… and the one reason most entrepreneurs are at serious risk [8:50] The critical ingredient any coaching or mentorship relationship must have to thrive (hint: it has nothing to do with experience or level of success) [12:03] The essential … Ep 38: The Truth About Todd Herman Read More »
In This Episode [4:46] The surprising event that caused a self-professed “goody two-shoes” to drop out of high school, and why it was one of the best decisions of his life [7:02] How a 16-year-old kid with no programming skills got a job as a video game programmer…and how you can use the same mindset … Ep 37: The Truth About Danny Iny Read More »
In This Episode There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings … Ep 36: How To Fail At Marketing Read More »
In This Episode 02:10 – Why Felicia ditched a successful freelance copywriting career and took the leap into a totally different market (where she had far less credentials) 08:20 – How Felicia broke down “confidence” from a vague, intangible concept… to something her clients could systematically achieve (while seeing measurable progress every step of the … Ep 35: The Truth About Felicia Spahr Read More »
In This Episode Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our … Ep 34: How To Show Your Work Read More »
In This Episode 01:10 – Where the best copywriters used to hang out on Friday nights (often ’til 4am)… and the one big takeaways Kevin and Colin took from those experiences… 05:30 – How Colin grew his private facebook group from just 12 guys… into a 14,000-member strong juggernaut 13:17 – The war on “bad … Ep 33: The Truth About Colin Theriot Read More »
In This Episode Kevin reminds us about the importance of trusting our individual uniqueness. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to … Ep 32: How To Discover Backwards Read More »
In This Episode 00:56 – The strange “twist of fate” that caused Kevin to insist Brian change his name 5 years ago… 05:00 – The #1 complaint Kevin gets about his infamous off-the-cuff “car videos” 06:56 – The critical page design suggestion Brian is still thankful for today: “Maybe we should lose the chicken feet…” … Ep 31: The Truth About Brian G. Johnson Read More »
In This Episode Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results … Ep 30: How To Embrace A Beginners Mindset Read More »
In This Episode 01:59 – Why Kevin considers Jason the greatest reality TV show on Facebook 03:02 – Jason’s “Fake Birthday” trick he used when hustling in bars to sell more of his instructional magic tapes 11:05 – What surprised Jason most after shutting down his highly-successful info product business… and why it was far … Ep 29: The Truth About Jason Moffatt Read More »
In This Episode Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples … Ep 28: How To Decide Copy Length Read More »
In This Episode 01:47 – What’s changed for Andrew over his years of producing video (and why he cringes at his early efforts) 06:28 – Why “modeling” your podcast after other successful podcasts is a huge mistake… and what to do instead 08:34 – The one event that proved to Andrew that video podcasting was … Ep 27: The Truth About Andrew Lock Read More »
In This Episode In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL). [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials … Ep 26: How To Succeed as a Freelancer Read More »
In This Episode 00:44 – The truth about why Kevin left the world of stand-up comedy 04:08 – The special gift you’ll receive for leaving a 5-star review on iTunes (this is the one and only time he’ll make this offer. It’s also disgusting and fake, but hilarious!) 9:05 – The simple flip-switch moment that had … Ep 25: The Truth About Tom Rhodes Read More »
In This Episode In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people’s realities. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results … Ep 24: How To Expand Your Marketing Reality Read More »
In This Episode 03:29 – What the greatest minds in marketing take notes on at big conferences 06:19 – The ONE crucial factor that dictates whether a product launch will bomb… or become a historic success 10:25 – The surprising reason Michael’s “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you … Ep 23: The Truth About Michael Fishman Read More »
In This Episode Kevin talks about the importance of giving yourself permission to get paid what you’re really worth. Mentioned Resources [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples … Ep 22: How To Double Your Fee Overnight Read More »
In This Episode 03:23 – Why Tim can freely offend people when he chooses… without having to worry about the financial impact on his business 05:37 – Why the people most concerned about their image are the most vulnerable to having it tarnished (and who’s the least at risk in the public eye) 10:55 – … Ep 21: The Truth About Tim Castleman Read More »
In This Episode It’s the burning question that the best up and coming freelancers inevitably ask… … in fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Mentioned Resources Are You Good Enough To Get Paid? [podcast_optin] Disclaimer: Every effort has been made to accurately … Ep 20: How To Be Good Enough To Get Paid Read More »
In This Episode 03:27 – The smartphone app responsible for Chris and Kevin growing their relationship over the years (a great way to stay connected for busy entrepreneurs) 05:02 – The place Kevin sends overwhelmed newbies who want to fast-track their way from zero to an online business that makes them money 07:47 – Chris’s … Ep 19: The Truth About Chris Farrell Read More »
In This Episode Through a celebrity encounter gone wrong, Kevin discovers that he (and you) are already “like Mike.” Mentioned Resources If Michael Jordan Wants To Be Your Fan—Let Him. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be … Ep 18: How To Impress Michael Jordan Read More »
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The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Dan Ludgator writes those badass timestamp bullets. Special thanks to all of you for making this show happen. … Ep 17: The Truth About Zach Smith Read More »
In This Episode Kevin’s failed career as a 16-year-old construction worker points the way to your true purpose. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, … Ep 16 – How To Discover Where You Belong Read More »
In This Episode 02:59 – The launch campaign Andre created on a hunch that outperformed his wildest expectations 05:05 – How Andre channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it’s bringing in new customers to this day) 06:20 – A simple way to find what knocked your customers off the fence and triggered … Ep 15: The Truth About Andre Chaperon Read More »
In This Episode Kevin discovers how to network at seminars (without looking like an idiot). Q&A Max asks: When you mentioned the awkwardness the first time with Yanik, I can totally identify… But – how on earth did you manage to go from ’socially awkward writer’ to doing stand up comedy in front of crowds? And … Ep 14: How To Be A Smooth Networker Read More »
In This Episode 02:27 – The one thing Brian is most proud of about his work with Boardroom Publishing (Hint: it’s NOT that they did $160MM in one year) 10:30 – Who’s on Brian’s “Mount Rushmore of Copywriters” — 4 guys responsible for 650 MILLION pieces of profitable direct mail …. and over $1 BILLION in sales … Ep 13: The Truth About Brian Kurtz Read More »
In This Episode Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today’s episode, Kevin shows how to provide over-the-top value in your free giveaway. Mentioned Resources The amazing value of a free giveaway [podcast_optin] Disclaimer: Every effort has been made to … Ep 12: How To Get Rich Giving Stuff Away Read More »
In This Episode 03:40 – How James’s “off-the-cuff” bonus for an affiliate offer spawned a six-figure continuity program 05:30 – Why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance) 06:55 – 2 big obstacles that held James back from implementing a … Ep 11: The Truth About James Schramko Read More »
In This Episode There’s something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process. Mentioned Resources Roy’s Writing Tools Pump The Funk Into Your Copy [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or … Ep 10: How To Write With Rhythm Read More »
IN THIS EPISODE 02:20 – Why Ben mysteriously received a crate of beer on his doorstep three months in a row 03:28 – A painful mistake marketers make that guarantees customers and clients look down on you, hold power over you, and pay you only a fraction of what you’re worth (are you guilty of this?) 06:17 … Ep 9: The Truth About Ben Settle Read More »
[podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone … Ep 8 – How To Define Your Bat Signal Talent Read More »
IN THIS EPISODE 00:34 – Why gamers have poured an astounding $82 MILLION into a crowdfunded PC game… that isn’t even finished yet 01:37 – The power of “world building” and why it’s so crucial to consider every time you communicate with your audience. 03:46 – The one thing Chris Roberts DIDN’T do that … Ep 7: The Truth About World Building with Ben Johnson Read More »
In This Episode 01:20 – 5 Sure-fire copy tactics that keep your viewers glued to the screen (and the two reasons why your ad is dead without them) 01:40 – The current marketing game-changer that will instantly divide tomorrow’s powerhouses from yesterday’s lazy hacks 03:17 – Get this right and your best customers will order … Ep 6: How To Sell Better With Video Read More »
In This Episode 02:31 – Ryan Lee’s signature “zig zag” approach to marketing that guarantees he’s always ahead of the pack 03:56 – How Ryan accidentally turned his personal health crisis into one of his biggest paydays (with absolutely no preparation or planning) 05:05 – Ryan’s bare-all message to his readers, and the response that lead him to … Ep 5: The Truth About Ryan Lee Read More »
IN THIS EPISODE 01:01 – A persuasion masterclass from a 6-year-old who really wants pancakes 03:15 – Why we lose our natural born ability to persuade (and what to do about it) 4:30 – How to master the art of persuasion without becoming an obnoxious jerk 5:16 – The single most important skill to keep … Ep 4: How To Be A Natural Persuader Read More »
Copy Chief Thread Copy Chief members can see the community feedback on Wardee’s sales letter that led to a 400% peak boost in conversions. Wardee’s Business Find out more about Traditional Cooking School by GNOWFGLINS. [podcast_optin] Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual … Ep 3: The Truth About Passion Products Read More »
In This Episode 00:56 – Why having non-conformist fire in your veins isn’t enough to succeed online… and what those who make the leap to successful entrepreneur have in common. 02:26 – The one thing you must have if you want to call your own shots as a successful business owner 02:54 – The … Ep 2: How To Tell Your Story In Two Sentences Read More »
In This Episode 2:05 – The truth about Dean’s love affair with marketing 03:02 – Why your marketing shouldn’t cost money 04:28 – The amazing results of a simple headline conceived during Dean’s first “Breakthrough Blueprint” mastermind (the ad is still running hot today). 05:39 – 3 Dean Jackson mantras every marketers should stick up on their … Ep 1: The Truth About Dean Jackson Read More »